It's an excellent editor. it's extremely helpful when I have quick copy to pump out (on lower visibility web pages which still need to be tight but don't need the level of professional writing a landing page does). I'll get my thoughts on paper and ask it to tie together a sentence I'm struggling to construct or find different phrasing for something that already exists on another page or in a different format. I've given it a brochure of content and asked it to transform it into web copy that's X length with X tone for X audience. I also use it to help phrase emails, especially to high-level stakeholders. That sort of task is time-consuming but important to get right so I'll ask it if it clearly conveys what I'm trying to get across and ask it to improve for grammar and clarity. I usually give it some context about the relationship with the stakeholder or what I know they're concerned about that I want to quell without overpromising. It's a great help for bouncing ideas off of.  I have privacy concerns, especially regarding marketing content as I know it learns from my usage (so would it then feed my strategies to competitors as answers to their queries?). I also don't know how much data it tracks and/or if it's being sold. I'm careful not to include any private information but I still feel unsettled about using it in certain contexts. I think it can be invaluable tool to increase productivity if used strategically and safely.  I haven't yet explored applications in images and/or anything connected to the internet. I know Bard cites sources and I know our paid media team has used it to adapt images but haven't tried it myself. I'd love some best practices on how to structure queries or even to have a consistent brand tone (in chatgpt, you can add custom instructions that are applied to every query such as brand tone, conciseness, etc). I'm also interested in development applications but am leaving that to the IT team to explore.