id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
capitalism--cord-0060835-otdspo2i	LaRocca, David	Humanism’s Necessary Integration with Capitalism: Further Remarks on Brunello Cucinelli’s Philosophy of Clothes	2021.0		.txt	text/plain	6140	168	38	I will not rehearse here my earlier research on Brunello Cucinellimost perspicuously in two journal articles (one addressed to the essential role of literary and philosophical humanism in Cucinelli's business practice and a second devoted to the company's philanthropic and stewardship activities-issues that lie beyond the appointed purview of the present volume) and also in a documentary film I directed, Brunello Cucinelli: A New Philosophy of Clothes (Fine Print Film, 2013). One would need to interview each of his customers and ask: Was your purchase from Brunello Cucinelli motivated by anything besides your admiration and desire for the products you acquired? As that question stands for the sort of social scientific motivation to track a causative relationship between brand and profit, I wish to point our attention to things we do know, and don't need to speculate about, namely that Cucinelli's pronounced commitment to humanistic values is largely conducted away from the klieg lights and press kits.	cache/capitalism--cord-0060835-otdspo2i.txt	txt/capitalism--cord-0060835-otdspo2i.txt