Schwartz Value Survey (Schwartz, 1994) Stimulation: * daring * a vied life * exciting life Achievement: * successful * capable * ambitious * influential * intelligent * self-respect Universalism: * protecting environment * a world of beauty * unity with nature * broad-minded * social justice * wisdom * equality * a world at peace * inner harmony Power: * social power * Authority * Wealth * Preserving my public image * Social recognition Tradition: * devout * accepting * portion in life * humble * moderate * respect for tradition * detachment Self-direction: * creativity * curious * freedom * choosing own goals * independent Hedonism: * pleasure * enjoying in life Benevolence: * helpful * honest * forgiving * loyal * responsible * true friendship * a spiritual life * mature love * meaning in life Conformity: * politeness * honoring of parents and elders * obedient * self-discipline Security: * clean * national security * social order * family security * reciprocation of favors * healthy * sense of belonging