id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajst-16808	Liu, Ran; Erni Marlina Saari	Users' Emotional Responses and Behavioural Intentions to Augmented Reality Ad Content Designs	2024	4	.pdf	application/pdf	3283	170	32	It has also been demonstrated through additional study that the deployment of augmented reality technology in a variety of fields reveals its potential to evoke emotional responses and behavioral intentions from users. In order to gain a comprehensive understanding of emotion in AR advertising, it is necessary to conduct thorough study on the particular application and implementation methods.	cache/ajst-16808.pdf	txt/ajst-16808.txt