id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajst-26762	Cui, Haoyan; Phakdeephirot, Nutteera	The Factors Influencing Consumer Continuous Purchase Intention of Online Micro-Dramas: Case of Douyin (TIKTOK)	2024	10	.pdf	application/pdf	5686	283	40	Among them, micro-drama users reached 576 million, accounting for 52.4% of internet users. Practically, this study offers theoretical insights that can assist short video platforms in understanding the psychological needs of micro-drama users, thereby enhancing their willingness to continue using such content.	cache/ajst-26762.pdf	txt/ajst-26762.txt