id	sid	tid	token	lemma	pos
ajst-20816	1	1	academic	academic	ADJ
ajst-20816	1	2	journal	journal	NOUN
ajst-20816	1	3	of	of	ADP
ajst-20816	1	4	science	science	NOUN
ajst-20816	1	5	and	and	CCONJ
ajst-20816	1	6	technology	technology	NOUN
ajst-20816	1	7	issn	issn	NOUN
ajst-20816	1	8	:	:	PUNCT
ajst-20816	1	9	2771	2771	NUM
ajst-20816	1	10	-	-	SYM
ajst-20816	1	11	3032	3032	NUM
ajst-20816	1	12	|	|	NOUN
ajst-20816	1	13	vol	vol	NOUN
ajst-20816	1	14	.	.	PROPN
ajst-20816	2	1	10	10	NUM
ajst-20816	2	2	,	,	PUNCT
ajst-20816	2	3	no	no	INTJ
ajst-20816	2	4	.	.	NOUN
ajst-20816	2	5	3	3	NUM
ajst-20816	2	6	,	,	PUNCT
ajst-20816	2	7	2024	2024	NUM
ajst-20816	2	8	208	208	NUM
ajst-20816	2	9	the	the	DET
ajst-20816	2	10	impact	impact	NOUN
ajst-20816	2	11	of	of	ADP
ajst-20816	2	12	digital	digital	ADJ
ajst-20816	2	13	media	medium	NOUN
ajst-20816	2	14	on	on	ADP
ajst-20816	2	15	sports	sport	NOUN
ajst-20816	2	16	management	management	NOUN
ajst-20816	2	17	kunpeng	kunpeng	PROPN
ajst-20816	2	18	jiang1	jiang1	PROPN
ajst-20816	2	19	,	,	PUNCT
ajst-20816	2	20	*	*	PUNCT
ajst-20816	2	21	,	,	PUNCT
ajst-20816	2	22	nutteera	nutteera	PROPN
ajst-20816	2	23	phakdeephirot1	phakdeephirot1	PROPN
ajst-20816	2	24	,	,	PUNCT
ajst-20816	2	25	a	a	DET
ajst-20816	2	26	1rattanakosin	1rattanakosin	NUM
ajst-20816	2	27	international	international	ADJ
ajst-20816	2	28	college	college	NOUN
ajst-20816	2	29	of	of	ADP
ajst-20816	2	30	creative	creative	ADJ
ajst-20816	2	31	entrepreneurship	entrepreneurship	NOUN
ajst-20816	2	32	,	,	PUNCT
ajst-20816	2	33	rajamangal	rajamangal	PROPN
ajst-20816	2	34	university	university	PROPN
ajst-20816	2	35	of	of	ADP
ajst-20816	2	36	technology	technology	NOUN
ajst-20816	2	37	rattanakosin	rattanakosin	NOUN
ajst-20816	2	38	,	,	PUNCT
ajst-20816	2	39	nakhon	nakhon	PROPN
ajst-20816	2	40	pathom	pathom	PROPN
ajst-20816	2	41	73170	73170	NUM
ajst-20816	2	42	,	,	PUNCT
ajst-20816	2	43	thailand	thailand	PROPN
ajst-20816	2	44	*	*	PUNCT
ajst-20816	2	45	corresponding	correspond	VERB
ajst-20816	2	46	author	author	NOUN
ajst-20816	2	47	email	email	NOUN
ajst-20816	2	48	:	:	PUNCT
ajst-20816	2	49	jiang.kunpeng@outlook.rmutr.ac.th	jiang.kunpeng@outlook.rmutr.ac.th	PROPN
ajst-20816	2	50	,	,	PUNCT
ajst-20816	3	1	anutteera.pha@rmutr.ac.th	anutteera.pha@rmutr.ac.th	PROPN
ajst-20816	3	2	abstract	abstract	NOUN
ajst-20816	3	3	:	:	PUNCT
ajst-20816	3	4	the	the	DET
ajst-20816	3	5	objectives	objective	NOUN
ajst-20816	3	6	of	of	ADP
ajst-20816	3	7	this	this	DET
ajst-20816	3	8	research	research	NOUN
ajst-20816	3	9	study	study	NOUN
ajst-20816	3	10	were	be	AUX
ajst-20816	3	11	(	(	PUNCT
ajst-20816	3	12	1	1	X
ajst-20816	3	13	)	)	PUNCT
ajst-20816	3	14	to	to	PART
ajst-20816	3	15	analyze	analyze	VERB
ajst-20816	3	16	the	the	DET
ajst-20816	3	17	transformative	transformative	ADJ
ajst-20816	3	18	impact	impact	NOUN
ajst-20816	3	19	of	of	ADP
ajst-20816	3	20	digital	digital	ADJ
ajst-20816	3	21	media	medium	NOUN
ajst-20816	3	22	on	on	ADP
ajst-20816	3	23	sports	sport	NOUN
ajst-20816	3	24	management	management	NOUN
ajst-20816	3	25	practice	practice	NOUN
ajst-20816	3	26	in	in	ADP
ajst-20816	3	27	chengdu	chengdu	PROPN
ajst-20816	3	28	,	,	PUNCT
ajst-20816	3	29	(	(	PUNCT
ajst-20816	3	30	2	2	X
ajst-20816	3	31	)	)	PUNCT
ajst-20816	3	32	to	to	PART
ajst-20816	3	33	explore	explore	VERB
ajst-20816	3	34	the	the	DET
ajst-20816	3	35	integration	integration	NOUN
ajst-20816	3	36	of	of	ADP
ajst-20816	3	37	digital	digital	ADJ
ajst-20816	3	38	platforms	platform	NOUN
ajst-20816	3	39	and	and	CCONJ
ajst-20816	3	40	the	the	DET
ajst-20816	3	41	adoption	adoption	NOUN
ajst-20816	3	42	of	of	ADP
ajst-20816	3	43	advanced	advanced	ADJ
ajst-20816	3	44	technologies	technology	NOUN
ajst-20816	3	45	in	in	ADP
ajst-20816	3	46	the	the	DET
ajst-20816	3	47	sports	sport	NOUN
ajst-20816	3	48	industry	industry	NOUN
ajst-20816	3	49	,	,	PUNCT
ajst-20816	3	50	and	and	CCONJ
ajst-20816	3	51	(	(	PUNCT
ajst-20816	3	52	3	3	X
ajst-20816	3	53	)	)	PUNCT
ajst-20816	3	54	to	to	PART
ajst-20816	3	55	identify	identify	VERB
ajst-20816	3	56	the	the	DET
ajst-20816	3	57	challenges	challenge	NOUN
ajst-20816	3	58	faced	face	VERB
ajst-20816	3	59	in	in	ADP
ajst-20816	3	60	the	the	DET
ajst-20816	3	61	digital	digital	ADJ
ajst-20816	3	62	age	age	NOUN
ajst-20816	3	63	.	.	PUNCT
ajst-20816	4	1	this	this	DET
ajst-20816	4	2	hybrid	hybrid	ADJ
ajst-20816	4	3	research	research	NOUN
ajst-20816	4	4	study	study	NOUN
ajst-20816	4	5	employed	employ	VERB
ajst-20816	4	6	a	a	DET
ajst-20816	4	7	combination	combination	NOUN
ajst-20816	4	8	of	of	ADP
ajst-20816	4	9	quantitative	quantitative	ADJ
ajst-20816	4	10	data	datum	NOUN
ajst-20816	4	11	from	from	ADP
ajst-20816	4	12	online	online	ADJ
ajst-20816	4	13	surveys	survey	NOUN
ajst-20816	4	14	,	,	PUNCT
ajst-20816	4	15	qualitative	qualitative	ADJ
ajst-20816	4	16	insights	insight	NOUN
ajst-20816	4	17	from	from	ADP
ajst-20816	4	18	semi	semi	ADJ
ajst-20816	4	19	-	-	ADJ
ajst-20816	4	20	structured	structured	ADJ
ajst-20816	4	21	interviews	interview	NOUN
ajst-20816	4	22	,	,	PUNCT
ajst-20816	4	23	and	and	CCONJ
ajst-20816	4	24	content	content	NOUN
ajst-20816	4	25	analysis	analysis	NOUN
ajst-20816	4	26	.	.	PUNCT
ajst-20816	5	1	the	the	DET
ajst-20816	5	2	research	research	NOUN
ajst-20816	5	3	involved	involve	VERB
ajst-20816	5	4	different	different	ADJ
ajst-20816	5	5	stakeholder	stakeholder	NOUN
ajst-20816	5	6	groups	group	NOUN
ajst-20816	5	7	in	in	ADP
ajst-20816	5	8	chengdu	chengdu	PROPN
ajst-20816	5	9	’s	’s	PART
ajst-20816	5	10	sports	sport	NOUN
ajst-20816	5	11	industry	industry	NOUN
ajst-20816	5	12	,	,	PUNCT
ajst-20816	5	13	aiming	aim	VERB
ajst-20816	5	14	to	to	PART
ajst-20816	5	15	provide	provide	VERB
ajst-20816	5	16	a	a	DET
ajst-20816	5	17	comprehensive	comprehensive	ADJ
ajst-20816	5	18	perspective	perspective	NOUN
ajst-20816	5	19	on	on	ADP
ajst-20816	5	20	the	the	DET
ajst-20816	5	21	utilization	utilization	NOUN
ajst-20816	5	22	of	of	ADP
ajst-20816	5	23	digital	digital	ADJ
ajst-20816	5	24	media	medium	NOUN
ajst-20816	5	25	in	in	ADP
ajst-20816	5	26	sports	sport	NOUN
ajst-20816	5	27	management	management	NOUN
ajst-20816	5	28	.	.	PUNCT
ajst-20816	6	1	major	major	ADJ
ajst-20816	6	2	findings	finding	NOUN
ajst-20816	6	3	/	/	SYM
ajst-20816	6	4	results	result	NOUN
ajst-20816	6	5	:	:	PUNCT
ajst-20816	6	6	(	(	PUNCT
ajst-20816	6	7	1	1	X
ajst-20816	6	8	)	)	PUNCT
ajst-20816	6	9	the	the	DET
ajst-20816	6	10	field	field	NOUN
ajst-20816	6	11	of	of	ADP
ajst-20816	6	12	sports	sport	NOUN
ajst-20816	6	13	management	management	NOUN
ajst-20816	6	14	in	in	ADP
ajst-20816	6	15	chengdu	chengdu	PROPN
ajst-20816	6	16	has	have	AUX
ajst-20816	6	17	significantly	significantly	ADV
ajst-20816	6	18	shifted	shift	VERB
ajst-20816	6	19	towards	towards	ADP
ajst-20816	6	20	digital	digital	ADJ
ajst-20816	6	21	media	medium	NOUN
ajst-20816	6	22	,	,	PUNCT
ajst-20816	6	23	with	with	ADP
ajst-20816	6	24	digital	digital	ADJ
ajst-20816	6	25	platforms	platform	NOUN
ajst-20816	6	26	playing	play	VERB
ajst-20816	6	27	a	a	DET
ajst-20816	6	28	pivotal	pivotal	ADJ
ajst-20816	6	29	role	role	NOUN
ajst-20816	6	30	in	in	ADP
ajst-20816	6	31	fan	fan	NOUN
ajst-20816	6	32	participation	participation	NOUN
ajst-20816	6	33	,	,	PUNCT
ajst-20816	6	34	marketing	marketing	NOUN
ajst-20816	6	35	strategies	strategy	NOUN
ajst-20816	6	36	,	,	PUNCT
ajst-20816	6	37	and	and	CCONJ
ajst-20816	6	38	brand	brand	NOUN
ajst-20816	6	39	building	building	NOUN
ajst-20816	6	40	.	.	PUNCT
ajst-20816	7	1	personalized	personalized	ADJ
ajst-20816	7	2	and	and	CCONJ
ajst-20816	7	3	interactive	interactive	ADJ
ajst-20816	7	4	content	content	NOUN
ajst-20816	7	5	has	have	AUX
ajst-20816	7	6	become	become	VERB
ajst-20816	7	7	increasingly	increasingly	ADV
ajst-20816	7	8	preferred	prefer	VERB
ajst-20816	7	9	by	by	ADP
ajst-20816	7	10	consumers	consumer	NOUN
ajst-20816	7	11	.	.	PUNCT
ajst-20816	8	1	(	(	PUNCT
ajst-20816	8	2	2	2	X
ajst-20816	8	3	)	)	PUNCT
ajst-20816	8	4	the	the	DET
ajst-20816	8	5	study	study	NOUN
ajst-20816	8	6	highlighted	highlight	VERB
ajst-20816	8	7	the	the	DET
ajst-20816	8	8	importance	importance	NOUN
ajst-20816	8	9	of	of	ADP
ajst-20816	8	10	advanced	advanced	ADJ
ajst-20816	8	11	technologies	technology	NOUN
ajst-20816	8	12	such	such	ADJ
ajst-20816	8	13	as	as	ADP
ajst-20816	8	14	ai	ai	NOUN
ajst-20816	8	15	,	,	PUNCT
ajst-20816	8	16	vr	vr	NOUN
ajst-20816	8	17	,	,	PUNCT
ajst-20816	8	18	and	and	CCONJ
ajst-20816	8	19	5	5	NUM
ajst-20816	8	20	g	g	NOUN
ajst-20816	8	21	in	in	ADP
ajst-20816	8	22	enhancing	enhance	VERB
ajst-20816	8	23	fan	fan	NOUN
ajst-20816	8	24	experience	experience	NOUN
ajst-20816	8	25	and	and	CCONJ
ajst-20816	8	26	operational	operational	ADJ
ajst-20816	8	27	efficiency	efficiency	NOUN
ajst-20816	8	28	in	in	ADP
ajst-20816	8	29	the	the	DET
ajst-20816	8	30	sports	sport	NOUN
ajst-20816	8	31	industry	industry	NOUN
ajst-20816	8	32	.	.	PUNCT
ajst-20816	9	1	(	(	PUNCT
ajst-20816	9	2	3	3	X
ajst-20816	9	3	)	)	PUNCT
ajst-20816	9	4	key	key	ADJ
ajst-20816	9	5	challenges	challenge	NOUN
ajst-20816	9	6	identified	identify	VERB
ajst-20816	9	7	include	include	VERB
ajst-20816	9	8	digital	digital	ADJ
ajst-20816	9	9	rights	right	NOUN
ajst-20816	9	10	management	management	NOUN
ajst-20816	9	11	,	,	PUNCT
ajst-20816	9	12	online	online	ADJ
ajst-20816	9	13	content	content	NOUN
ajst-20816	9	14	regulation	regulation	NOUN
ajst-20816	9	15	,	,	PUNCT
ajst-20816	9	16	and	and	CCONJ
ajst-20816	9	17	maintaining	maintain	VERB
ajst-20816	9	18	fan	fan	NOUN
ajst-20816	9	19	engagement	engagement	NOUN
ajst-20816	9	20	in	in	ADP
ajst-20816	9	21	a	a	DET
ajst-20816	9	22	competitive	competitive	ADJ
ajst-20816	9	23	digital	digital	ADJ
ajst-20816	9	24	landscape	landscape	NOUN
ajst-20816	9	25	.	.	PUNCT
ajst-20816	10	1	the	the	DET
ajst-20816	10	2	comparative	comparative	ADJ
ajst-20816	10	3	analysis	analysis	NOUN
ajst-20816	10	4	with	with	ADP
ajst-20816	10	5	global	global	ADJ
ajst-20816	10	6	trends	trend	NOUN
ajst-20816	10	7	revealed	reveal	VERB
ajst-20816	10	8	both	both	CCONJ
ajst-20816	10	9	unique	unique	ADJ
ajst-20816	10	10	and	and	CCONJ
ajst-20816	10	11	common	common	ADJ
ajst-20816	10	12	digital	digital	ADJ
ajst-20816	10	13	sports	sport	NOUN
ajst-20816	10	14	management	management	NOUN
ajst-20816	10	15	practices	practice	NOUN
ajst-20816	10	16	in	in	ADP
ajst-20816	10	17	chengdu	chengdu	PROPN
ajst-20816	10	18	.	.	PUNCT
ajst-20816	11	1	the	the	DET
ajst-20816	11	2	study	study	NOUN
ajst-20816	11	3	underscored	underscore	VERB
ajst-20816	11	4	the	the	DET
ajst-20816	11	5	necessity	necessity	NOUN
ajst-20816	11	6	for	for	SCONJ
ajst-20816	11	7	sports	sport	NOUN
ajst-20816	11	8	organizations	organization	NOUN
ajst-20816	11	9	to	to	PART
ajst-20816	11	10	adapt	adapt	VERB
ajst-20816	11	11	to	to	ADP
ajst-20816	11	12	the	the	DET
ajst-20816	11	13	evolving	evolve	VERB
ajst-20816	11	14	digital	digital	ADJ
ajst-20816	11	15	environment	environment	NOUN
ajst-20816	11	16	while	while	SCONJ
ajst-20816	11	17	considering	consider	VERB
ajst-20816	11	18	ethical	ethical	ADJ
ajst-20816	11	19	and	and	CCONJ
ajst-20816	11	20	regulatory	regulatory	ADJ
ajst-20816	11	21	aspects	aspect	NOUN
ajst-20816	11	22	.	.	PUNCT
ajst-20816	12	1	this	this	DET
ajst-20816	12	2	research	research	NOUN
ajst-20816	12	3	contributes	contribute	VERB
ajst-20816	12	4	to	to	ADP
ajst-20816	12	5	the	the	DET
ajst-20816	12	6	academic	academic	ADJ
ajst-20816	12	7	discourse	discourse	NOUN
ajst-20816	12	8	on	on	ADP
ajst-20816	12	9	sports	sport	NOUN
ajst-20816	12	10	management	management	NOUN
ajst-20816	12	11	in	in	ADP
ajst-20816	12	12	the	the	DET
ajst-20816	12	13	digital	digital	ADJ
ajst-20816	12	14	age	age	NOUN
ajst-20816	12	15	,	,	PUNCT
ajst-20816	12	16	offering	offer	VERB
ajst-20816	12	17	valuable	valuable	ADJ
ajst-20816	12	18	insights	insight	NOUN
ajst-20816	12	19	for	for	ADP
ajst-20816	12	20	practitioners	practitioner	NOUN
ajst-20816	12	21	and	and	CCONJ
ajst-20816	12	22	policymakers	policymaker	NOUN
ajst-20816	12	23	.	.	PUNCT
ajst-20816	13	1	it	it	PRON
ajst-20816	13	2	underscores	underscore	VERB
ajst-20816	13	3	the	the	DET
ajst-20816	13	4	transformative	transformative	ADJ
ajst-20816	13	5	role	role	NOUN
ajst-20816	13	6	of	of	ADP
ajst-20816	13	7	digital	digital	ADJ
ajst-20816	13	8	media	medium	NOUN
ajst-20816	13	9	in	in	ADP
ajst-20816	13	10	sports	sport	NOUN
ajst-20816	13	11	management	management	NOUN
ajst-20816	13	12	and	and	CCONJ
ajst-20816	13	13	advocates	advocate	NOUN
ajst-20816	13	14	for	for	ADP
ajst-20816	13	15	innovative	innovative	ADJ
ajst-20816	13	16	strategies	strategy	NOUN
ajst-20816	13	17	,	,	PUNCT
ajst-20816	13	18	cultural	cultural	ADJ
ajst-20816	13	19	sensitivity	sensitivity	NOUN
ajst-20816	13	20	,	,	PUNCT
ajst-20816	13	21	and	and	CCONJ
ajst-20816	13	22	ethical	ethical	ADJ
ajst-20816	13	23	integrity	integrity	NOUN
ajst-20816	13	24	in	in	ADP
ajst-20816	13	25	chengdu	chengdu	PROPN
ajst-20816	13	26	’s	’s	PART
ajst-20816	13	27	digital	digital	ADJ
ajst-20816	13	28	sports	sport	NOUN
ajst-20816	13	29	landscape	landscape	NOUN
ajst-20816	13	30	.	.	PUNCT
ajst-20816	14	1	keywords	keyword	NOUN
ajst-20816	14	2	:	:	PUNCT
ajst-20816	14	3	digital	digital	ADJ
ajst-20816	14	4	media	medium	NOUN
ajst-20816	14	5	,	,	PUNCT
ajst-20816	14	6	sports	sport	NOUN
ajst-20816	14	7	management	management	NOUN
ajst-20816	14	8	,	,	PUNCT
ajst-20816	14	9	online	online	ADJ
ajst-20816	14	10	platform	platform	NOUN
ajst-20816	14	11	,	,	PUNCT
ajst-20816	14	12	advanced	advanced	ADJ
ajst-20816	14	13	sports	sport	NOUN
ajst-20816	14	14	technology	technology	NOUN
ajst-20816	14	15	,	,	PUNCT
ajst-20816	14	16	digital	digital	ADJ
ajst-20816	14	17	marketing	marketing	NOUN
ajst-20816	14	18	,	,	PUNCT
ajst-20816	14	19	sports	sport	NOUN
ajst-20816	14	20	media	medium	NOUN
ajst-20816	14	21	consumption	consumption	NOUN
ajst-20816	14	22	,	,	PUNCT
ajst-20816	14	23	digital	digital	ADJ
ajst-20816	14	24	copyright	copyright	NOUN
ajst-20816	14	25	management	management	NOUN
ajst-20816	14	26	.	.	PUNCT
ajst-20816	15	1	1	1	X
ajst-20816	15	2	.	.	X
ajst-20816	15	3	introduction	introduction	NOUN
ajst-20816	15	4	1.1	1.1	NUM
ajst-20816	15	5	.	.	PUNCT
ajst-20816	16	1	background	background	NOUN
ajst-20816	16	2	in	in	ADP
ajst-20816	16	3	recent	recent	ADJ
ajst-20816	16	4	years	year	NOUN
ajst-20816	16	5	,	,	PUNCT
ajst-20816	16	6	the	the	DET
ajst-20816	16	7	digital	digital	ADJ
ajst-20816	16	8	media	medium	NOUN
ajst-20816	16	9	development	development	NOUN
ajst-20816	16	10	has	have	AUX
ajst-20816	16	11	changed	change	VERB
ajst-20816	16	12	chengdu	chengdu	PROPN
ajst-20816	16	13	's	's	PART
ajst-20816	16	14	sports	sport	NOUN
ajst-20816	16	15	management	management	NOUN
ajst-20816	16	16	pattern	pattern	NOUN
ajst-20816	16	17	significantly	significantly	ADV
ajst-20816	16	18	.	.	PUNCT
ajst-20816	17	1	the	the	DET
ajst-20816	17	2	impact	impact	NOUN
ajst-20816	17	3	of	of	ADP
ajst-20816	17	4	the	the	DET
ajst-20816	17	5	digital	digital	ADJ
ajst-20816	17	6	revolution	revolution	PROPN
ajst-20816	17	7	on	on	ADP
ajst-20816	17	8	chengdu	chengdu	PROPN
ajst-20816	17	9	's	's	PART
ajst-20816	17	10	sports	sport	NOUN
ajst-20816	17	11	management	management	NOUN
ajst-20816	17	12	,	,	PUNCT
ajst-20816	17	13	along	along	ADP
ajst-20816	17	14	with	with	ADP
ajst-20816	17	15	its	its	PRON
ajst-20816	17	16	opportunities	opportunity	NOUN
ajst-20816	17	17	and	and	CCONJ
ajst-20816	17	18	challenges	challenge	NOUN
ajst-20816	17	19	,	,	PUNCT
ajst-20816	17	20	is	be	AUX
ajst-20816	17	21	discussed	discuss	VERB
ajst-20816	17	22	.	.	PUNCT
ajst-20816	18	1	chengdu	chengdu	PROPN
ajst-20816	18	2	's	's	PART
ajst-20816	18	3	sports	sport	NOUN
ajst-20816	18	4	and	and	CCONJ
ajst-20816	18	5	media	medium	NOUN
ajst-20816	18	6	interaction	interaction	NOUN
ajst-20816	18	7	,	,	PUNCT
ajst-20816	18	8	influenced	influence	VERB
ajst-20816	18	9	by	by	ADP
ajst-20816	18	10	cultural	cultural	ADJ
ajst-20816	18	11	,	,	PUNCT
ajst-20816	18	12	economic	economic	ADJ
ajst-20816	18	13	,	,	PUNCT
ajst-20816	18	14	and	and	CCONJ
ajst-20816	18	15	technological	technological	ADJ
ajst-20816	18	16	factors	factor	NOUN
ajst-20816	18	17	,	,	PUNCT
ajst-20816	18	18	has	have	VERB
ajst-20816	18	19	unique	unique	ADJ
ajst-20816	18	20	characteristics	characteristic	NOUN
ajst-20816	18	21	.	.	PUNCT
ajst-20816	19	1	traditional	traditional	ADJ
ajst-20816	19	2	media	medium	NOUN
ajst-20816	19	3	and	and	CCONJ
ajst-20816	19	4	national	national	ADJ
ajst-20816	19	5	radio	radio	NOUN
ajst-20816	19	6	have	have	AUX
ajst-20816	19	7	historically	historically	ADV
ajst-20816	19	8	influenced	influence	VERB
ajst-20816	19	9	the	the	DET
ajst-20816	19	10	relationship	relationship	NOUN
ajst-20816	19	11	between	between	ADP
ajst-20816	19	12	sports	sport	NOUN
ajst-20816	19	13	and	and	CCONJ
ajst-20816	19	14	media	medium	NOUN
ajst-20816	19	15	in	in	ADP
ajst-20816	19	16	chengdu	chengdu	PROPN
ajst-20816	19	17	.	.	PUNCT
ajst-20816	20	1	the	the	DET
ajst-20816	20	2	rise	rise	NOUN
ajst-20816	20	3	of	of	ADP
ajst-20816	20	4	the	the	DET
ajst-20816	20	5	internet	internet	NOUN
ajst-20816	20	6	and	and	CCONJ
ajst-20816	20	7	mobile	mobile	ADJ
ajst-20816	20	8	technology	technology	NOUN
ajst-20816	20	9	in	in	ADP
ajst-20816	20	10	the	the	DET
ajst-20816	20	11	digital	digital	ADJ
ajst-20816	20	12	age	age	NOUN
ajst-20816	20	13	has	have	AUX
ajst-20816	20	14	transformed	transform	VERB
ajst-20816	20	15	this	this	DET
ajst-20816	20	16	pattern	pattern	NOUN
ajst-20816	20	17	.	.	PUNCT
ajst-20816	21	1	digital	digital	ADJ
ajst-20816	21	2	platforms	platform	NOUN
ajst-20816	21	3	like	like	ADP
ajst-20816	21	4	microblog	microblog	NOUN
ajst-20816	21	5	,	,	PUNCT
ajst-20816	21	6	wechat	wechat	NOUN
ajst-20816	21	7	,	,	PUNCT
ajst-20816	21	8	and	and	CCONJ
ajst-20816	21	9	tencent	tencent	NOUN
ajst-20816	21	10	have	have	AUX
ajst-20816	21	11	expanded	expand	VERB
ajst-20816	21	12	sports	sport	NOUN
ajst-20816	21	13	content	content	NOUN
ajst-20816	21	14	coverage	coverage	NOUN
ajst-20816	21	15	and	and	CCONJ
ajst-20816	21	16	changed	change	VERB
ajst-20816	21	17	its	its	PRON
ajst-20816	21	18	consumption	consumption	NOUN
ajst-20816	21	19	.	.	PUNCT
ajst-20816	22	1	the	the	DET
ajst-20816	22	2	increase	increase	NOUN
ajst-20816	22	3	in	in	ADP
ajst-20816	22	4	sports	sport	NOUN
ajst-20816	22	5	content	content	NOUN
ajst-20816	22	6	consumption	consumption	NOUN
ajst-20816	22	7	on	on	ADP
ajst-20816	22	8	digital	digital	ADJ
ajst-20816	22	9	platforms	platform	NOUN
ajst-20816	22	10	reflects	reflect	VERB
ajst-20816	22	11	the	the	DET
ajst-20816	22	12	digital	digital	ADJ
ajst-20816	22	13	transformation	transformation	NOUN
ajst-20816	22	14	in	in	ADP
ajst-20816	22	15	chengdu	chengdu	PROPN
ajst-20816	22	16	's	's	PART
ajst-20816	22	17	sports	sport	NOUN
ajst-20816	22	18	media	medium	NOUN
ajst-20816	22	19	field	field	NOUN
ajst-20816	22	20	.	.	PUNCT
ajst-20816	23	1	online	online	ADJ
ajst-20816	23	2	platforms	platform	NOUN
ajst-20816	23	3	are	be	AUX
ajst-20816	23	4	increasingly	increasingly	ADV
ajst-20816	23	5	popular	popular	ADJ
ajst-20816	23	6	among	among	ADP
ajst-20816	23	7	china	china	PROPN
ajst-20816	23	8	chengdu	chengdu	PROPN
ajst-20816	23	9	's	's	PART
ajst-20816	23	10	audiences	audience	NOUN
ajst-20816	23	11	for	for	ADP
ajst-20816	23	12	sports	sport	NOUN
ajst-20816	23	13	-	-	PUNCT
ajst-20816	23	14	related	relate	VERB
ajst-20816	23	15	content	content	NOUN
ajst-20816	23	16	.	.	PUNCT
ajst-20816	24	1	the	the	DET
ajst-20816	24	2	strategic	strategic	ADJ
ajst-20816	24	3	repositioning	repositioning	NOUN
ajst-20816	24	4	of	of	ADP
ajst-20816	24	5	sports	sport	NOUN
ajst-20816	24	6	management	management	NOUN
ajst-20816	24	7	is	be	AUX
ajst-20816	24	8	needed	need	VERB
ajst-20816	24	9	,	,	PUNCT
ajst-20816	24	10	focusing	focus	VERB
ajst-20816	24	11	on	on	ADP
ajst-20816	24	12	digital	digital	ADJ
ajst-20816	24	13	marketing	marketing	NOUN
ajst-20816	24	14	and	and	CCONJ
ajst-20816	24	15	online	online	ADJ
ajst-20816	24	16	fan	fan	NOUN
ajst-20816	24	17	participation	participation	NOUN
ajst-20816	24	18	.	.	PUNCT
ajst-20816	25	1	advanced	advanced	ADJ
ajst-20816	25	2	technologies	technology	NOUN
ajst-20816	25	3	like	like	ADP
ajst-20816	25	4	5	5	NUM
ajst-20816	25	5	g	g	NOUN
ajst-20816	25	6	and	and	CCONJ
ajst-20816	25	7	artificial	artificial	ADJ
ajst-20816	25	8	intelligence	intelligence	NOUN
ajst-20816	25	9	have	have	AUX
ajst-20816	25	10	set	set	VERB
ajst-20816	25	11	a	a	DET
ajst-20816	25	12	new	new	ADJ
ajst-20816	25	13	standard	standard	NOUN
ajst-20816	25	14	in	in	ADP
ajst-20816	25	15	sports	sport	NOUN
ajst-20816	25	16	broadcasting	broadcasting	NOUN
ajst-20816	25	17	and	and	CCONJ
ajst-20816	25	18	fan	fan	NOUN
ajst-20816	25	19	participation	participation	NOUN
ajst-20816	25	20	strategies	strategy	NOUN
ajst-20816	25	21	.	.	PUNCT
ajst-20816	26	1	these	these	DET
ajst-20816	26	2	technologies	technology	NOUN
ajst-20816	26	3	aim	aim	VERB
ajst-20816	26	4	to	to	PART
ajst-20816	26	5	meet	meet	VERB
ajst-20816	26	6	the	the	DET
ajst-20816	26	7	complex	complex	ADJ
ajst-20816	26	8	needs	need	NOUN
ajst-20816	26	9	of	of	ADP
ajst-20816	26	10	china	china	PROPN
ajst-20816	26	11	chengdu	chengdu	PROPN
ajst-20816	26	12	's	's	PART
ajst-20816	26	13	audiences	audience	NOUN
ajst-20816	26	14	.	.	PUNCT
ajst-20816	27	1	however	however	ADV
ajst-20816	27	2	,	,	PUNCT
ajst-20816	27	3	challenges	challenge	NOUN
ajst-20816	27	4	such	such	ADJ
ajst-20816	27	5	as	as	ADP
ajst-20816	27	6	digital	digital	ADJ
ajst-20816	27	7	rights	right	NOUN
ajst-20816	27	8	management	management	NOUN
ajst-20816	27	9	and	and	CCONJ
ajst-20816	27	10	online	online	ADJ
ajst-20816	27	11	content	content	NOUN
ajst-20816	27	12	regulation	regulation	NOUN
ajst-20816	27	13	have	have	AUX
ajst-20816	27	14	arisen	arise	VERB
ajst-20816	27	15	.	.	PUNCT
ajst-20816	28	1	this	this	DET
ajst-20816	28	2	study	study	NOUN
ajst-20816	28	3	aims	aim	VERB
ajst-20816	28	4	to	to	PART
ajst-20816	28	5	explore	explore	VERB
ajst-20816	28	6	the	the	DET
ajst-20816	28	7	dynamic	dynamic	ADJ
ajst-20816	28	8	changes	change	NOUN
ajst-20816	28	9	in	in	ADP
ajst-20816	28	10	chengdu	chengdu	PROPN
ajst-20816	28	11	's	's	PART
ajst-20816	28	12	sports	sport	NOUN
ajst-20816	28	13	management	management	NOUN
ajst-20816	28	14	due	due	ADP
ajst-20816	28	15	to	to	ADP
ajst-20816	28	16	digital	digital	ADJ
ajst-20816	28	17	media	medium	NOUN
ajst-20816	28	18	emergence	emergence	NOUN
ajst-20816	28	19	.	.	PUNCT
ajst-20816	29	1	it	it	PRON
ajst-20816	29	2	seeks	seek	VERB
ajst-20816	29	3	to	to	PART
ajst-20816	29	4	understand	understand	VERB
ajst-20816	29	5	how	how	SCONJ
ajst-20816	29	6	sports	sport	NOUN
ajst-20816	29	7	organizations	organization	NOUN
ajst-20816	29	8	in	in	ADP
ajst-20816	29	9	china	china	PROPN
ajst-20816	29	10	chengdu	chengdu	PROPN
ajst-20816	29	11	adapt	adapt	VERB
ajst-20816	29	12	to	to	ADP
ajst-20816	29	13	the	the	DET
ajst-20816	29	14	digital	digital	ADJ
ajst-20816	29	15	platform	platform	NOUN
ajst-20816	29	16	and	and	CCONJ
ajst-20816	29	17	the	the	DET
ajst-20816	29	18	challenges	challenge	NOUN
ajst-20816	29	19	they	they	PRON
ajst-20816	29	20	face	face	VERB
ajst-20816	29	21	.	.	PUNCT
ajst-20816	30	1	the	the	DET
ajst-20816	30	2	study	study	NOUN
ajst-20816	30	3	aims	aim	VERB
ajst-20816	30	4	to	to	PART
ajst-20816	30	5	provide	provide	VERB
ajst-20816	30	6	insights	insight	NOUN
ajst-20816	30	7	into	into	ADP
ajst-20816	30	8	effective	effective	ADJ
ajst-20816	30	9	strategies	strategy	NOUN
ajst-20816	30	10	and	and	CCONJ
ajst-20816	30	11	practices	practice	NOUN
ajst-20816	30	12	for	for	ADP
ajst-20816	30	13	the	the	DET
ajst-20816	30	14	china	china	PROPN
ajst-20816	30	15	chengdu	chengdu	PROPN
ajst-20816	30	16	market	market	PROPN
ajst-20816	30	17	in	in	ADP
ajst-20816	30	18	the	the	DET
ajst-20816	30	19	digital	digital	ADJ
ajst-20816	30	20	age	age	NOUN
ajst-20816	30	21	.	.	PUNCT
ajst-20816	31	1	1.2	1.2	NUM
ajst-20816	31	2	.	.	PUNCT
ajst-20816	31	3	research	research	NOUN
ajst-20816	31	4	questions	question	NOUN
ajst-20816	31	5	and	and	CCONJ
ajst-20816	31	6	objectives	objective	VERB
ajst-20816	31	7	the	the	DET
ajst-20816	31	8	study	study	NOUN
ajst-20816	31	9	focuses	focus	VERB
ajst-20816	31	10	on	on	ADP
ajst-20816	31	11	the	the	DET
ajst-20816	31	12	research	research	NOUN
ajst-20816	31	13	questions	question	NOUN
ajst-20816	31	14	concerning	concern	VERB
ajst-20816	31	15	the	the	DET
ajst-20816	31	16	impact	impact	NOUN
ajst-20816	31	17	of	of	ADP
ajst-20816	31	18	digital	digital	ADJ
ajst-20816	31	19	media	medium	NOUN
ajst-20816	31	20	on	on	ADP
ajst-20816	31	21	sports	sport	NOUN
ajst-20816	31	22	management	management	NOUN
ajst-20816	31	23	in	in	ADP
ajst-20816	31	24	chengdu	chengdu	PROPN
ajst-20816	31	25	,	,	PUNCT
ajst-20816	31	26	china	china	PROPN
ajst-20816	31	27	,	,	PUNCT
ajst-20816	31	28	analyzing	analyze	VERB
ajst-20816	31	29	changes	change	NOUN
ajst-20816	31	30	in	in	ADP
ajst-20816	31	31	communication	communication	NOUN
ajst-20816	31	32	,	,	PUNCT
ajst-20816	31	33	fan	fan	NOUN
ajst-20816	31	34	participation	participation	NOUN
ajst-20816	31	35	,	,	PUNCT
ajst-20816	31	36	and	and	CCONJ
ajst-20816	31	37	marketing	marketing	NOUN
ajst-20816	31	38	strategies	strategy	NOUN
ajst-20816	31	39	.	.	PUNCT
ajst-20816	32	1	it	it	PRON
ajst-20816	32	2	also	also	ADV
ajst-20816	32	3	examines	examine	VERB
ajst-20816	32	4	the	the	DET
ajst-20816	32	5	digital	digital	ADJ
ajst-20816	32	6	media	medium	NOUN
ajst-20816	32	7	strategies	strategy	NOUN
ajst-20816	32	8	adopted	adopt	VERB
ajst-20816	32	9	by	by	ADP
ajst-20816	32	10	sports	sport	NOUN
ajst-20816	32	11	organizations	organization	NOUN
ajst-20816	32	12	in	in	ADP
ajst-20816	32	13	chengdu	chengdu	PROPN
ajst-20816	32	14	,	,	PUNCT
ajst-20816	32	15	evaluating	evaluate	VERB
ajst-20816	32	16	their	their	PRON
ajst-20816	32	17	effectiveness	effectiveness	NOUN
ajst-20816	32	18	on	on	ADP
ajst-20816	32	19	fan	fan	PROPN
ajst-20816	32	20	loyalty	loyalty	NOUN
ajst-20816	32	21	,	,	PUNCT
ajst-20816	32	22	brand	brand	NOUN
ajst-20816	32	23	building	building	NOUN
ajst-20816	32	24	,	,	PUNCT
ajst-20816	32	25	and	and	CCONJ
ajst-20816	32	26	income	income	NOUN
ajst-20816	32	27	generation	generation	NOUN
ajst-20816	32	28	,	,	PUNCT
ajst-20816	32	29	and	and	CCONJ
ajst-20816	32	30	comparing	compare	VERB
ajst-20816	32	31	them	they	PRON
ajst-20816	32	32	with	with	ADP
ajst-20816	32	33	global	global	ADJ
ajst-20816	32	34	trends	trend	NOUN
ajst-20816	32	35	.	.	PUNCT
ajst-20816	33	1	the	the	DET
ajst-20816	33	2	research	research	NOUN
ajst-20816	33	3	aims	aim	VERB
ajst-20816	33	4	to	to	PART
ajst-20816	33	5	understand	understand	VERB
ajst-20816	33	6	the	the	DET
ajst-20816	33	7	role	role	NOUN
ajst-20816	33	8	of	of	ADP
ajst-20816	33	9	digital	digital	ADJ
ajst-20816	33	10	media	medium	NOUN
ajst-20816	33	11	in	in	ADP
ajst-20816	33	12	sports	sport	NOUN
ajst-20816	33	13	management	management	NOUN
ajst-20816	33	14	in	in	ADP
ajst-20816	33	15	chengdu	chengdu	PROPN
ajst-20816	33	16	,	,	PUNCT
ajst-20816	33	17	exploring	explore	VERB
ajst-20816	33	18	the	the	DET
ajst-20816	33	19	transformation	transformation	NOUN
ajst-20816	33	20	from	from	ADP
ajst-20816	33	21	traditional	traditional	ADJ
ajst-20816	33	22	to	to	ADP
ajst-20816	33	23	digital	digital	ADJ
ajst-20816	33	24	platforms	platform	NOUN
ajst-20816	33	25	and	and	CCONJ
ajst-20816	33	26	assessing	assess	VERB
ajst-20816	33	27	the	the	DET
ajst-20816	33	28	impact	impact	NOUN
ajst-20816	33	29	on	on	ADP
ajst-20816	33	30	fan	fan	NOUN
ajst-20816	33	31	participation	participation	NOUN
ajst-20816	33	32	,	,	PUNCT
ajst-20816	33	33	marketing	marketing	NOUN
ajst-20816	33	34	,	,	PUNCT
ajst-20816	33	35	and	and	CCONJ
ajst-20816	33	36	communication	communication	NOUN
ajst-20816	33	37	.	.	PUNCT
ajst-20816	34	1	it	it	PRON
ajst-20816	34	2	also	also	ADV
ajst-20816	34	3	aims	aim	VERB
ajst-20816	34	4	to	to	PART
ajst-20816	34	5	evaluate	evaluate	VERB
ajst-20816	34	6	the	the	DET
ajst-20816	34	7	digital	digital	ADJ
ajst-20816	34	8	media	medium	NOUN
ajst-20816	34	9	strategy	strategy	NOUN
ajst-20816	34	10	of	of	ADP
ajst-20816	34	11	chengdu	chengdu	PROPN
ajst-20816	34	12	sports	sport	NOUN
ajst-20816	34	13	organization	organization	NOUN
ajst-20816	34	14	,	,	PUNCT
ajst-20816	34	15	identify	identify	VERB
ajst-20816	34	16	best	good	ADJ
ajst-20816	34	17	practices	practice	NOUN
ajst-20816	34	18	,	,	PUNCT
ajst-20816	34	19	and	and	CCONJ
ajst-20816	34	20	assess	assess	VERB
ajst-20816	34	21	the	the	DET
ajst-20816	34	22	integration	integration	NOUN
ajst-20816	34	23	and	and	CCONJ
ajst-20816	34	24	impact	impact	NOUN
ajst-20816	34	25	of	of	ADP
ajst-20816	34	26	advanced	advanced	ADJ
ajst-20816	34	27	technologies	technology	NOUN
ajst-20816	34	28	like	like	ADP
ajst-20816	34	29	ai	ai	PROPN
ajst-20816	34	30	,	,	PUNCT
ajst-20816	34	31	vr	vr	NOUN
ajst-20816	34	32	,	,	PUNCT
ajst-20816	34	33	and	and	CCONJ
ajst-20816	34	34	5	5	NUM
ajst-20816	34	35	g	g	NOUN
ajst-20816	34	36	in	in	ADP
ajst-20816	34	37	sports	sport	NOUN
ajst-20816	34	38	management	management	NOUN
ajst-20816	34	39	.	.	PUNCT
ajst-20816	35	1	overall	overall	ADV
ajst-20816	35	2	,	,	PUNCT
ajst-20816	35	3	the	the	DET
ajst-20816	35	4	study	study	NOUN
ajst-20816	35	5	aims	aim	VERB
ajst-20816	35	6	to	to	PART
ajst-20816	35	7	provide	provide	VERB
ajst-20816	35	8	a	a	DET
ajst-20816	35	9	comprehensive	comprehensive	ADJ
ajst-20816	35	10	understanding	understanding	NOUN
ajst-20816	35	11	of	of	ADP
ajst-20816	35	12	the	the	DET
ajst-20816	35	13	digital	digital	ADJ
ajst-20816	35	14	media	medium	NOUN
ajst-20816	35	15	landscape	landscape	NOUN
ajst-20816	35	16	in	in	ADP
ajst-20816	35	17	sports	sport	NOUN
ajst-20816	35	18	management	management	NOUN
ajst-20816	35	19	in	in	ADP
ajst-20816	35	20	chengdu	chengdu	PROPN
ajst-20816	35	21	,	,	PUNCT
ajst-20816	35	22	offering	offer	VERB
ajst-20816	35	23	insights	insight	NOUN
ajst-20816	35	24	and	and	CCONJ
ajst-20816	35	25	strategic	strategic	ADJ
ajst-20816	35	26	suggestions	suggestion	NOUN
ajst-20816	35	27	for	for	ADP
ajst-20816	35	28	practitioners	practitioner	NOUN
ajst-20816	35	29	and	and	CCONJ
ajst-20816	35	30	scholars	scholar	NOUN
ajst-20816	35	31	in	in	ADP
ajst-20816	35	32	the	the	DET
ajst-20816	35	33	field	field	NOUN
ajst-20816	35	34	.	.	PUNCT
ajst-20816	36	1	1.3	1.3	NUM
ajst-20816	36	2	.	.	PUNCT
ajst-20816	37	1	research	research	NOUN
ajst-20816	37	2	motivation	motivation	NOUN
ajst-20816	37	3	and	and	CCONJ
ajst-20816	37	4	significance	significance	NOUN
ajst-20816	37	5	the	the	DET
ajst-20816	37	6	study	study	NOUN
ajst-20816	37	7	's	's	PART
ajst-20816	37	8	motivation	motivation	NOUN
ajst-20816	37	9	is	be	AUX
ajst-20816	37	10	driven	drive	VERB
ajst-20816	37	11	by	by	ADP
ajst-20816	37	12	rapid	rapid	ADJ
ajst-20816	37	13	changes	change	NOUN
ajst-20816	37	14	in	in	ADP
ajst-20816	37	15	sports	sport	NOUN
ajst-20816	37	16	management	management	NOUN
ajst-20816	37	17	in	in	ADP
ajst-20816	37	18	chengdu	chengdu	PROPN
ajst-20816	37	19	due	due	ADP
ajst-20816	37	20	to	to	ADP
ajst-20816	37	21	digital	digital	ADJ
ajst-20816	37	22	media	medium	NOUN
ajst-20816	37	23	,	,	PUNCT
ajst-20816	37	24	altering	alter	VERB
ajst-20816	37	25	consumption	consumption	NOUN
ajst-20816	37	26	and	and	CCONJ
ajst-20816	37	27	marketing	marketing	NOUN
ajst-20816	37	28	.	.	PUNCT
ajst-20816	38	1	chengdu	chengdu	PROPN
ajst-20816	38	2	's	's	PART
ajst-20816	38	3	market	market	NOUN
ajst-20816	38	4	characteristics	characteristic	NOUN
ajst-20816	38	5	make	make	VERB
ajst-20816	38	6	it	it	PRON
ajst-20816	38	7	an	an	DET
ajst-20816	38	8	ideal	ideal	ADJ
ajst-20816	38	9	case	case	NOUN
ajst-20816	38	10	study	study	NOUN
ajst-20816	38	11	for	for	ADP
ajst-20816	38	12	understanding	understand	VERB
ajst-20816	38	13	209	209	NUM
ajst-20816	38	14	digitalization	digitalization	NOUN
ajst-20816	38	15	in	in	ADP
ajst-20816	38	16	sports	sport	NOUN
ajst-20816	38	17	globally	globally	ADV
ajst-20816	38	18	.	.	PUNCT
ajst-20816	39	1	the	the	DET
ajst-20816	39	2	study	study	NOUN
ajst-20816	39	3	aims	aim	VERB
ajst-20816	39	4	to	to	PART
ajst-20816	39	5	explore	explore	VERB
ajst-20816	39	6	,	,	PUNCT
ajst-20816	39	7	understand	understand	VERB
ajst-20816	39	8	,	,	PUNCT
ajst-20816	39	9	and	and	CCONJ
ajst-20816	39	10	contribute	contribute	VERB
ajst-20816	39	11	to	to	ADP
ajst-20816	39	12	knowledge	knowledge	NOUN
ajst-20816	39	13	in	in	ADP
ajst-20816	39	14	this	this	DET
ajst-20816	39	15	field	field	NOUN
ajst-20816	39	16	.	.	PUNCT
ajst-20816	40	1	theoretical	theoretical	ADJ
ajst-20816	40	2	significance	significance	NOUN
ajst-20816	40	3	lies	lie	VERB
ajst-20816	40	4	in	in	ADP
ajst-20816	40	5	enhancing	enhance	VERB
ajst-20816	40	6	understanding	understanding	NOUN
ajst-20816	40	7	of	of	ADP
ajst-20816	40	8	digitalization	digitalization	NOUN
ajst-20816	40	9	's	's	PART
ajst-20816	40	10	impact	impact	NOUN
ajst-20816	40	11	on	on	ADP
ajst-20816	40	12	sports	sport	NOUN
ajst-20816	40	13	management	management	NOUN
ajst-20816	40	14	in	in	ADP
ajst-20816	40	15	diverse	diverse	ADJ
ajst-20816	40	16	environments	environment	NOUN
ajst-20816	40	17	and	and	CCONJ
ajst-20816	40	18	filling	fill	VERB
ajst-20816	40	19	gaps	gap	NOUN
ajst-20816	40	20	in	in	ADP
ajst-20816	40	21	existing	exist	VERB
ajst-20816	40	22	literature	literature	NOUN
ajst-20816	40	23	.	.	PUNCT
ajst-20816	41	1	practical	practical	ADJ
ajst-20816	41	2	significance	significance	NOUN
ajst-20816	41	3	includes	include	VERB
ajst-20816	41	4	providing	provide	VERB
ajst-20816	41	5	insights	insight	NOUN
ajst-20816	41	6	for	for	ADP
ajst-20816	41	7	sports	sport	NOUN
ajst-20816	41	8	professionals	professional	NOUN
ajst-20816	41	9	to	to	PART
ajst-20816	41	10	optimize	optimize	VERB
ajst-20816	41	11	digital	digital	ADJ
ajst-20816	41	12	strategies	strategy	NOUN
ajst-20816	41	13	and	and	CCONJ
ajst-20816	41	14	improve	improve	VERB
ajst-20816	41	15	operational	operational	ADJ
ajst-20816	41	16	efficiency	efficiency	NOUN
ajst-20816	41	17	.	.	PUNCT
ajst-20816	42	1	policy	policy	NOUN
ajst-20816	42	2	significance	significance	NOUN
ajst-20816	42	3	is	be	AUX
ajst-20816	42	4	highlighted	highlight	VERB
ajst-20816	42	5	in	in	ADP
ajst-20816	42	6	addressing	address	VERB
ajst-20816	42	7	challenges	challenge	NOUN
ajst-20816	42	8	in	in	ADP
ajst-20816	42	9	digital	digital	ADJ
ajst-20816	42	10	rights	right	NOUN
ajst-20816	42	11	management	management	NOUN
ajst-20816	42	12	and	and	CCONJ
ajst-20816	42	13	online	online	ADJ
ajst-20816	42	14	content	content	NOUN
ajst-20816	42	15	regulation	regulation	NOUN
ajst-20816	42	16	for	for	ADP
ajst-20816	42	17	sports	sport	NOUN
ajst-20816	42	18	organizations	organization	NOUN
ajst-20816	42	19	in	in	ADP
ajst-20816	42	20	chengdu	chengdu	PROPN
ajst-20816	42	21	.	.	PUNCT
ajst-20816	43	1	2	2	NUM
ajst-20816	43	2	.	.	X
ajst-20816	43	3	theoretical	theoretical	ADJ
ajst-20816	43	4	framework	framework	NOUN
ajst-20816	43	5	2.1	2.1	NUM
ajst-20816	43	6	.	.	PUNCT
ajst-20816	44	1	theoretical	theoretical	ADJ
ajst-20816	44	2	knowledge	knowledge	NOUN
ajst-20816	44	3	the	the	DET
ajst-20816	44	4	theoretical	theoretical	ADJ
ajst-20816	44	5	basis	basis	NOUN
ajst-20816	44	6	of	of	ADP
ajst-20816	44	7	this	this	DET
ajst-20816	44	8	study	study	NOUN
ajst-20816	44	9	is	be	AUX
ajst-20816	44	10	rooted	root	VERB
ajst-20816	44	11	in	in	ADP
ajst-20816	44	12	the	the	DET
ajst-20816	44	13	theories	theory	NOUN
ajst-20816	44	14	and	and	CCONJ
ajst-20816	44	15	concepts	concept	NOUN
ajst-20816	44	16	related	relate	VERB
ajst-20816	44	17	to	to	ADP
ajst-20816	44	18	digital	digital	ADJ
ajst-20816	44	19	media	medium	NOUN
ajst-20816	44	20	and	and	CCONJ
ajst-20816	44	21	sports	sport	NOUN
ajst-20816	44	22	management	management	NOUN
ajst-20816	44	23	.	.	PUNCT
ajst-20816	45	1	use	use	NOUN
ajst-20816	45	2	and	and	CCONJ
ajst-20816	45	3	gratification	gratification	NOUN
ajst-20816	45	4	theory	theory	NOUN
ajst-20816	45	5	(	(	PUNCT
ajst-20816	45	6	ugt	ugt	PROPN
ajst-20816	45	7	):	):	PUNCT
ajst-20816	45	8	ugt	ugt	PROPN
ajst-20816	45	9	,	,	PUNCT
ajst-20816	45	10	developed	develop	VERB
ajst-20816	45	11	by	by	ADP
ajst-20816	45	12	katz	katz	PROPN
ajst-20816	45	13	,	,	PUNCT
ajst-20816	45	14	blumler	blumler	NOUN
ajst-20816	45	15	and	and	CCONJ
ajst-20816	45	16	gurevich	gurevich	PROPN
ajst-20816	45	17	(	(	PUNCT
ajst-20816	45	18	1973	1973	NUM
ajst-20816	45	19	)	)	PUNCT
ajst-20816	45	20	,	,	PUNCT
ajst-20816	45	21	provides	provide	VERB
ajst-20816	45	22	a	a	DET
ajst-20816	45	23	framework	framework	NOUN
ajst-20816	45	24	for	for	ADP
ajst-20816	45	25	understanding	understanding	NOUN
ajst-20816	45	26	why	why	SCONJ
ajst-20816	45	27	individuals	individual	NOUN
ajst-20816	45	28	actively	actively	ADV
ajst-20816	45	29	seek	seek	VERB
ajst-20816	45	30	specific	specific	ADJ
ajst-20816	45	31	media	medium	NOUN
ajst-20816	45	32	to	to	PART
ajst-20816	45	33	meet	meet	VERB
ajst-20816	45	34	various	various	ADJ
ajst-20816	45	35	needs	need	NOUN
ajst-20816	45	36	.	.	PUNCT
ajst-20816	46	1	in	in	ADP
ajst-20816	46	2	the	the	DET
ajst-20816	46	3	context	context	NOUN
ajst-20816	46	4	of	of	ADP
ajst-20816	46	5	sports	sport	NOUN
ajst-20816	46	6	management	management	NOUN
ajst-20816	46	7	,	,	PUNCT
ajst-20816	46	8	ugt	ugt	PROPN
ajst-20816	46	9	can	can	AUX
ajst-20816	46	10	explain	explain	VERB
ajst-20816	46	11	the	the	DET
ajst-20816	46	12	behavior	behavior	NOUN
ajst-20816	46	13	of	of	ADP
ajst-20816	46	14	fans	fan	NOUN
ajst-20816	46	15	in	in	ADP
ajst-20816	46	16	the	the	DET
ajst-20816	46	17	digital	digital	ADJ
ajst-20816	46	18	environment	environment	NOUN
ajst-20816	46	19	,	,	PUNCT
ajst-20816	46	20	such	such	ADJ
ajst-20816	46	21	as	as	ADP
ajst-20816	46	22	why	why	SCONJ
ajst-20816	46	23	fans	fan	NOUN
ajst-20816	46	24	choose	choose	VERB
ajst-20816	46	25	some	some	DET
ajst-20816	46	26	digital	digital	ADJ
ajst-20816	46	27	platforms	platform	NOUN
ajst-20816	46	28	to	to	PART
ajst-20816	46	29	consume	consume	VERB
ajst-20816	46	30	sports	sport	NOUN
ajst-20816	46	31	content	content	NOUN
ajst-20816	46	32	(	(	PUNCT
ajst-20816	46	33	katz	katz	PROPN
ajst-20816	46	34	,	,	PUNCT
ajst-20816	46	35	blumler,&gulevivch	blumler,&gulevivch	PROPN
ajst-20816	46	36	,	,	PUNCT
ajst-20816	46	37	1973	1973	NUM
ajst-20816	46	38	)	)	PUNCT
ajst-20816	46	39	.	.	PUNCT
ajst-20816	47	1	2.2	2.2	NUM
ajst-20816	47	2	.	.	PUNCT
ajst-20816	47	3	conceptual	conceptual	ADJ
ajst-20816	47	4	model	model	PROPN
ajst-20816	47	5	ugt	ugt	PROPN
ajst-20816	47	6	,	,	PUNCT
ajst-20816	47	7	developed	develop	VERB
ajst-20816	47	8	by	by	ADP
ajst-20816	47	9	katz	katz	PROPN
ajst-20816	47	10	,	,	PUNCT
ajst-20816	47	11	blumler	blumler	NOUN
ajst-20816	47	12	and	and	CCONJ
ajst-20816	47	13	gurevich	gurevich	PROPN
ajst-20816	47	14	(	(	PUNCT
ajst-20816	47	15	1973	1973	NUM
ajst-20816	47	16	)	)	PUNCT
ajst-20816	47	17	,	,	PUNCT
ajst-20816	47	18	provides	provide	VERB
ajst-20816	47	19	a	a	DET
ajst-20816	47	20	framework	framework	NOUN
ajst-20816	47	21	for	for	ADP
ajst-20816	47	22	understanding	understanding	NOUN
ajst-20816	47	23	why	why	SCONJ
ajst-20816	47	24	individuals	individual	NOUN
ajst-20816	47	25	actively	actively	ADV
ajst-20816	47	26	seek	seek	VERB
ajst-20816	47	27	specific	specific	ADJ
ajst-20816	47	28	media	medium	NOUN
ajst-20816	47	29	to	to	PART
ajst-20816	47	30	meet	meet	VERB
ajst-20816	47	31	various	various	ADJ
ajst-20816	47	32	needs	need	NOUN
ajst-20816	47	33	.	.	PUNCT
ajst-20816	48	1	in	in	ADP
ajst-20816	48	2	the	the	DET
ajst-20816	48	3	context	context	NOUN
ajst-20816	48	4	of	of	ADP
ajst-20816	48	5	sports	sport	NOUN
ajst-20816	48	6	management	management	NOUN
ajst-20816	48	7	,	,	PUNCT
ajst-20816	48	8	ugt	ugt	PROPN
ajst-20816	48	9	can	can	AUX
ajst-20816	48	10	explain	explain	VERB
ajst-20816	48	11	the	the	DET
ajst-20816	48	12	behavior	behavior	NOUN
ajst-20816	48	13	of	of	ADP
ajst-20816	48	14	fans	fan	NOUN
ajst-20816	48	15	in	in	ADP
ajst-20816	48	16	the	the	DET
ajst-20816	48	17	digital	digital	ADJ
ajst-20816	48	18	environment	environment	NOUN
ajst-20816	48	19	,	,	PUNCT
ajst-20816	48	20	such	such	ADJ
ajst-20816	48	21	as	as	ADP
ajst-20816	48	22	why	why	SCONJ
ajst-20816	48	23	fans	fan	NOUN
ajst-20816	48	24	choose	choose	VERB
ajst-20816	48	25	some	some	DET
ajst-20816	48	26	digital	digital	ADJ
ajst-20816	48	27	platforms	platform	NOUN
ajst-20816	48	28	to	to	PART
ajst-20816	48	29	consume	consume	VERB
ajst-20816	48	30	sports	sport	NOUN
ajst-20816	48	31	content	content	NOUN
ajst-20816	48	32	(	(	PUNCT
ajst-20816	48	33	katz	katz	PROPN
ajst-20816	48	34	,	,	PUNCT
ajst-20816	48	35	blumler,&gulevivch	blumler,&gulevivch	PROPN
ajst-20816	48	36	,	,	PUNCT
ajst-20816	48	37	1973	1973	NUM
ajst-20816	48	38	)	)	PUNCT
ajst-20816	48	39	,	,	PUNCT
ajst-20816	48	40	as	as	SCONJ
ajst-20816	48	41	shown	show	VERB
ajst-20816	48	42	in	in	ADP
ajst-20816	48	43	figure	figure	NOUN
ajst-20816	48	44	1	1	NUM
ajst-20816	48	45	.	.	PUNCT
ajst-20816	48	46	figure	figure	NOUN
ajst-20816	48	47	1	1	NUM
ajst-20816	48	48	.	.	PUNCT
ajst-20816	48	49	conceptual	conceptual	ADJ
ajst-20816	48	50	framework	framework	NOUN
ajst-20816	48	51	model	model	NOUN
ajst-20816	48	52	2.3	2.3	NUM
ajst-20816	48	53	.	.	PUNCT
ajst-20816	49	1	hypothesis	hypothesis	NOUN
ajst-20816	49	2	hypothesis	hypothesis	NOUN
ajst-20816	49	3	1	1	NUM
ajst-20816	49	4	:	:	PUNCT
ajst-20816	49	5	the	the	DET
ajst-20816	49	6	integration	integration	NOUN
ajst-20816	49	7	and	and	CCONJ
ajst-20816	49	8	high	high	ADJ
ajst-20816	49	9	utilization	utilization	NOUN
ajst-20816	49	10	of	of	ADP
ajst-20816	49	11	digital	digital	ADJ
ajst-20816	49	12	media	medium	NOUN
ajst-20816	49	13	can	can	AUX
ajst-20816	49	14	significantly	significantly	ADV
ajst-20816	49	15	improve	improve	VERB
ajst-20816	49	16	the	the	DET
ajst-20816	49	17	participation	participation	NOUN
ajst-20816	49	18	and	and	CCONJ
ajst-20816	49	19	satisfaction	satisfaction	NOUN
ajst-20816	49	20	of	of	ADP
ajst-20816	49	21	fans	fan	NOUN
ajst-20816	49	22	.	.	PUNCT
ajst-20816	50	1	hypothesis	hypothesis	NOUN
ajst-20816	50	2	2	2	NUM
ajst-20816	50	3	:	:	PUNCT
ajst-20816	50	4	the	the	DET
ajst-20816	50	5	application	application	NOUN
ajst-20816	50	6	of	of	ADP
ajst-20816	50	7	advanced	advanced	ADJ
ajst-20816	50	8	technologies	technology	NOUN
ajst-20816	50	9	(	(	PUNCT
ajst-20816	50	10	such	such	ADJ
ajst-20816	50	11	as	as	ADP
ajst-20816	50	12	ai	ai	NOUN
ajst-20816	50	13	,	,	PUNCT
ajst-20816	50	14	vr	vr	NOUN
ajst-20816	50	15	,	,	PUNCT
ajst-20816	50	16	5	5	NUM
ajst-20816	50	17	g	g	NOUN
ajst-20816	50	18	)	)	PUNCT
ajst-20816	50	19	can	can	AUX
ajst-20816	50	20	improve	improve	VERB
ajst-20816	50	21	the	the	DET
ajst-20816	50	22	viewing	view	VERB
ajst-20816	50	23	experience	experience	NOUN
ajst-20816	50	24	of	of	ADP
ajst-20816	50	25	sports	sport	NOUN
ajst-20816	50	26	events	event	NOUN
ajst-20816	50	27	,	,	PUNCT
ajst-20816	50	28	and	and	CCONJ
ajst-20816	50	29	then	then	ADV
ajst-20816	50	30	improve	improve	VERB
ajst-20816	50	31	the	the	DET
ajst-20816	50	32	operation	operation	NOUN
ajst-20816	50	33	efficiency	efficiency	NOUN
ajst-20816	50	34	and	and	CCONJ
ajst-20816	50	35	market	market	NOUN
ajst-20816	50	36	competitiveness	competitiveness	NOUN
ajst-20816	50	37	of	of	ADP
ajst-20816	50	38	sports	sport	NOUN
ajst-20816	50	39	organizations	organization	NOUN
ajst-20816	50	40	.	.	PUNCT
ajst-20816	51	1	hypothesis	hypothesis	NOUN
ajst-20816	51	2	3	3	NUM
ajst-20816	51	3	:	:	PUNCT
ajst-20816	51	4	in	in	ADP
ajst-20816	51	5	the	the	DET
ajst-20816	51	6	process	process	NOUN
ajst-20816	51	7	of	of	ADP
ajst-20816	51	8	digital	digital	ADJ
ajst-20816	51	9	transformation	transformation	NOUN
ajst-20816	51	10	,	,	PUNCT
ajst-20816	51	11	the	the	DET
ajst-20816	51	12	challenges	challenge	NOUN
ajst-20816	51	13	of	of	ADP
ajst-20816	51	14	copyright	copyright	NOUN
ajst-20816	51	15	management	management	NOUN
ajst-20816	51	16	and	and	CCONJ
ajst-20816	51	17	content	content	NOUN
ajst-20816	51	18	supervision	supervision	NOUN
ajst-20816	51	19	faced	face	VERB
ajst-20816	51	20	by	by	ADP
ajst-20816	51	21	sports	sport	NOUN
ajst-20816	51	22	organizations	organization	NOUN
ajst-20816	51	23	will	will	AUX
ajst-20816	51	24	have	have	VERB
ajst-20816	51	25	a	a	DET
ajst-20816	51	26	negative	negative	ADJ
ajst-20816	51	27	impact	impact	NOUN
ajst-20816	51	28	on	on	ADP
ajst-20816	51	29	their	their	PRON
ajst-20816	51	30	brand	brand	NOUN
ajst-20816	51	31	and	and	CCONJ
ajst-20816	51	32	fan	fan	NOUN
ajst-20816	51	33	loyalty	loyalty	NOUN
ajst-20816	51	34	.	.	PUNCT
ajst-20816	52	1	3	3	X
ajst-20816	52	2	.	.	X
ajst-20816	52	3	literature	literature	PROPN
ajst-20816	52	4	review	review	PROPN
ajst-20816	52	5	3.1	3.1	NUM
ajst-20816	52	6	.	.	PUNCT
ajst-20816	53	1	evolution	evolution	NOUN
ajst-20816	53	2	of	of	ADP
ajst-20816	53	3	china	china	PROPN
ajst-20816	53	4	chengdu	chengdu	PROPN
ajst-20816	53	5	's	's	PART
ajst-20816	53	6	sports	sport	NOUN
ajst-20816	53	7	media	medium	NOUN
ajst-20816	53	8	the	the	DET
ajst-20816	53	9	progression	progression	NOUN
ajst-20816	53	10	of	of	ADP
ajst-20816	53	11	sports	sport	NOUN
ajst-20816	53	12	media	medium	NOUN
ajst-20816	53	13	in	in	ADP
ajst-20816	53	14	chengdu	chengdu	PROPN
ajst-20816	53	15	reflects	reflect	VERB
ajst-20816	53	16	rapid	rapid	ADJ
ajst-20816	53	17	changes	change	NOUN
ajst-20816	53	18	influenced	influence	VERB
ajst-20816	53	19	by	by	ADP
ajst-20816	53	20	broader	broad	ADJ
ajst-20816	53	21	socio	socio	NOUN
ajst-20816	53	22	-	-	PUNCT
ajst-20816	53	23	economic	economic	ADJ
ajst-20816	53	24	factors	factor	NOUN
ajst-20816	53	25	and	and	CCONJ
ajst-20816	53	26	technological	technological	ADJ
ajst-20816	53	27	advancements	advancement	NOUN
ajst-20816	53	28	.	.	PUNCT
ajst-20816	54	1	initially	initially	ADV
ajst-20816	54	2	dominated	dominate	VERB
ajst-20816	54	3	by	by	ADP
ajst-20816	54	4	stateowned	stateowne	VERB
ajst-20816	54	5	radio	radio	NOUN
ajst-20816	54	6	and	and	CCONJ
ajst-20816	54	7	print	print	NOUN
ajst-20816	54	8	media	medium	NOUN
ajst-20816	54	9	promoting	promote	VERB
ajst-20816	54	10	national	national	ADJ
ajst-20816	54	11	sports	sport	NOUN
ajst-20816	54	12	and	and	CCONJ
ajst-20816	54	13	athletes	athlete	NOUN
ajst-20816	54	14	,	,	PUNCT
ajst-20816	54	15	the	the	DET
ajst-20816	54	16	transition	transition	NOUN
ajst-20816	54	17	to	to	ADP
ajst-20816	54	18	digital	digital	ADJ
ajst-20816	54	19	platforms	platform	NOUN
ajst-20816	54	20	marked	mark	VERB
ajst-20816	54	21	a	a	DET
ajst-20816	54	22	significant	significant	ADJ
ajst-20816	54	23	shift	shift	NOUN
ajst-20816	54	24	zhang	zhang	PROPN
ajst-20816	54	25	hezhou	hezhou	PROPN
ajst-20816	54	26	(	(	PUNCT
ajst-20816	54	27	2019	2019	NUM
ajst-20816	54	28	)	)	PUNCT
ajst-20816	54	29	.	.	PUNCT
ajst-20816	55	1	the	the	DET
ajst-20816	55	2	emergence	emergence	NOUN
ajst-20816	55	3	of	of	ADP
ajst-20816	55	4	internet	internet	NOUN
ajst-20816	55	5	and	and	CCONJ
ajst-20816	55	6	mobile	mobile	NOUN
ajst-20816	55	7	technologies	technology	NOUN
ajst-20816	55	8	led	lead	VERB
ajst-20816	55	9	to	to	ADP
ajst-20816	55	10	a	a	DET
ajst-20816	55	11	"	"	PUNCT
ajst-20816	55	12	digital	digital	ADJ
ajst-20816	55	13	revolution	revolution	NOUN
ajst-20816	55	14	"	"	PUNCT
ajst-20816	55	15	expanding	expand	VERB
ajst-20816	55	16	sports	sport	NOUN
ajst-20816	55	17	content	content	NOUN
ajst-20816	55	18	coverage	coverage	NOUN
ajst-20816	55	19	and	and	CCONJ
ajst-20816	55	20	altering	alter	VERB
ajst-20816	55	21	consumption	consumption	NOUN
ajst-20816	55	22	patterns	pattern	NOUN
ajst-20816	55	23	(	(	PUNCT
ajst-20816	55	24	liu&xu	liu&xu	NOUN
ajst-20816	55	25	,	,	PUNCT
ajst-20816	55	26	2020	2020	NUM
ajst-20816	55	27	)	)	PUNCT
ajst-20816	55	28	.	.	PUNCT
ajst-20816	56	1	this	this	DET
ajst-20816	56	2	digital	digital	ADJ
ajst-20816	56	3	era	era	NOUN
ajst-20816	56	4	witnessed	witness	VERB
ajst-20816	56	5	a	a	DET
ajst-20816	56	6	diversification	diversification	NOUN
ajst-20816	56	7	of	of	ADP
ajst-20816	56	8	content	content	NOUN
ajst-20816	56	9	delivery	delivery	NOUN
ajst-20816	56	10	catering	cater	VERB
ajst-20816	56	11	to	to	ADP
ajst-20816	56	12	younger	young	ADJ
ajst-20816	56	13	,	,	PUNCT
ajst-20816	56	14	techsavvy	techsavvy	ADJ
ajst-20816	56	15	audiences	audience	NOUN
ajst-20816	56	16	,	,	PUNCT
ajst-20816	56	17	impacting	impact	VERB
ajst-20816	56	18	chengdu	chengdu	PROPN
ajst-20816	56	19	's	's	PART
ajst-20816	56	20	sports	sport	NOUN
ajst-20816	56	21	consumption	consumption	NOUN
ajst-20816	56	22	significantly	significantly	ADV
ajst-20816	56	23	(	(	PUNCT
ajst-20816	56	24	chen	chen	PROPN
ajst-20816	56	25	,	,	PUNCT
ajst-20816	56	26	2022	2022	NUM
ajst-20816	56	27	)	)	PUNCT
ajst-20816	56	28	.	.	PUNCT
ajst-20816	57	1	despite	despite	SCONJ
ajst-20816	57	2	digital	digital	ADJ
ajst-20816	57	3	advancements	advancement	NOUN
ajst-20816	57	4	,	,	PUNCT
ajst-20816	57	5	government	government	NOUN
ajst-20816	57	6	influence	influence	NOUN
ajst-20816	57	7	on	on	ADP
ajst-20816	57	8	regulating	regulate	VERB
ajst-20816	57	9	sports	sport	NOUN
ajst-20816	57	10	media	medium	NOUN
ajst-20816	57	11	in	in	ADP
ajst-20816	57	12	chengdu	chengdu	PROPN
ajst-20816	57	13	remains	remain	VERB
ajst-20816	57	14	pivotal	pivotal	ADJ
ajst-20816	57	15	in	in	ADP
ajst-20816	57	16	balancing	balance	VERB
ajst-20816	57	17	commercial	commercial	ADJ
ajst-20816	57	18	interests	interest	NOUN
ajst-20816	57	19	and	and	CCONJ
ajst-20816	57	20	national	national	ADJ
ajst-20816	57	21	objectives	objective	NOUN
ajst-20816	57	22	(	(	PUNCT
ajst-20816	57	23	li&zhang	li&zhang	PROPN
ajst-20816	57	24	,	,	PUNCT
ajst-20816	57	25	2019	2019	NUM
ajst-20816	57	26	)	)	PUNCT
ajst-20816	57	27	3.2	3.2	NUM
ajst-20816	57	28	.	.	PUNCT
ajst-20816	58	1	digital	digital	ADJ
ajst-20816	58	2	media	medium	NOUN
ajst-20816	58	3	and	and	CCONJ
ajst-20816	58	4	sports	sport	NOUN
ajst-20816	58	5	management	management	NOUN
ajst-20816	58	6	practice	practice	VERB
ajst-20816	58	7	the	the	DET
ajst-20816	58	8	incorporation	incorporation	NOUN
ajst-20816	58	9	of	of	ADP
ajst-20816	58	10	digital	digital	ADJ
ajst-20816	58	11	media	medium	NOUN
ajst-20816	58	12	into	into	ADP
ajst-20816	58	13	sports	sport	NOUN
ajst-20816	58	14	management	management	NOUN
ajst-20816	58	15	practices	practice	NOUN
ajst-20816	58	16	in	in	ADP
ajst-20816	58	17	chengdu	chengdu	PROPN
ajst-20816	58	18	marks	mark	VERB
ajst-20816	58	19	a	a	DET
ajst-20816	58	20	significant	significant	ADJ
ajst-20816	58	21	shift	shift	NOUN
ajst-20816	58	22	from	from	ADP
ajst-20816	58	23	traditional	traditional	ADJ
ajst-20816	58	24	methods	method	NOUN
ajst-20816	58	25	driven	drive	VERB
ajst-20816	58	26	by	by	ADP
ajst-20816	58	27	technological	technological	ADJ
ajst-20816	58	28	advancements	advancement	NOUN
ajst-20816	58	29	and	and	CCONJ
ajst-20816	58	30	evolving	evolve	VERB
ajst-20816	58	31	consumer	consumer	NOUN
ajst-20816	58	32	behaviors	behavior	NOUN
ajst-20816	58	33	.	.	PUNCT
ajst-20816	59	1	recent	recent	ADJ
ajst-20816	59	2	academic	academic	ADJ
ajst-20816	59	3	research	research	NOUN
ajst-20816	59	4	has	have	AUX
ajst-20816	59	5	focused	focus	VERB
ajst-20816	59	6	on	on	ADP
ajst-20816	59	7	digital	digital	ADJ
ajst-20816	59	8	media	medium	NOUN
ajst-20816	59	9	strategies	strategy	NOUN
ajst-20816	59	10	in	in	ADP
ajst-20816	59	11	sports	sport	NOUN
ajst-20816	59	12	management	management	NOUN
ajst-20816	59	13	,	,	PUNCT
ajst-20816	59	14	emphasizing	emphasize	VERB
ajst-20816	59	15	the	the	DET
ajst-20816	59	16	use	use	NOUN
ajst-20816	59	17	of	of	ADP
ajst-20816	59	18	platforms	platform	NOUN
ajst-20816	59	19	for	for	ADP
ajst-20816	59	20	marketing	marketing	NOUN
ajst-20816	59	21	and	and	CCONJ
ajst-20816	59	22	fan	fan	NOUN
ajst-20816	59	23	engagement	engagement	NOUN
ajst-20816	59	24	.	.	PUNCT
ajst-20816	60	1	scholars	scholar	NOUN
ajst-20816	60	2	like	like	ADP
ajst-20816	60	3	zhang	zhang	PROPN
ajst-20816	60	4	and	and	CCONJ
ajst-20816	60	5	wang	wang	PROPN
ajst-20816	60	6	(	(	PUNCT
ajst-20816	60	7	2021	2021	NUM
ajst-20816	60	8	)	)	PUNCT
ajst-20816	60	9	have	have	AUX
ajst-20816	60	10	explored	explore	VERB
ajst-20816	60	11	how	how	SCONJ
ajst-20816	60	12	sports	sport	NOUN
ajst-20816	60	13	organizations	organization	NOUN
ajst-20816	60	14	in	in	ADP
ajst-20816	60	15	china	china	PROPN
ajst-20816	60	16	chengdu	chengdu	PROPN
ajst-20816	60	17	leverage	leverage	PROPN
ajst-20816	60	18	digital	digital	ADJ
ajst-20816	60	19	platforms	platform	NOUN
ajst-20816	60	20	for	for	ADP
ajst-20816	60	21	interactive	interactive	ADJ
ajst-20816	60	22	marketing	marketing	NOUN
ajst-20816	60	23	and	and	CCONJ
ajst-20816	60	24	fan	fan	NOUN
ajst-20816	60	25	involvement	involvement	NOUN
ajst-20816	60	26	,	,	PUNCT
ajst-20816	60	27	moving	move	VERB
ajst-20816	60	28	away	away	ADV
ajst-20816	60	29	from	from	ADP
ajst-20816	60	30	conventional	conventional	ADJ
ajst-20816	60	31	advertising	advertising	NOUN
ajst-20816	60	32	.	.	PUNCT
ajst-20816	61	1	the	the	DET
ajst-20816	61	2	role	role	NOUN
ajst-20816	61	3	of	of	ADP
ajst-20816	61	4	social	social	ADJ
ajst-20816	61	5	media	medium	NOUN
ajst-20816	61	6	platforms	platform	NOUN
ajst-20816	61	7	like	like	ADP
ajst-20816	61	8	microblogs	microblog	NOUN
ajst-20816	61	9	,	,	PUNCT
ajst-20816	61	10	wechat	wechat	NOUN
ajst-20816	61	11	,	,	PUNCT
ajst-20816	61	12	and	and	CCONJ
ajst-20816	61	13	tencent	tencent	NOUN
ajst-20816	61	14	in	in	ADP
ajst-20816	61	15	sports	sport	NOUN
ajst-20816	61	16	management	management	NOUN
ajst-20816	61	17	has	have	AUX
ajst-20816	61	18	been	be	AUX
ajst-20816	61	19	highlighted	highlight	VERB
ajst-20816	61	20	by	by	ADP
ajst-20816	61	21	researchers	researcher	NOUN
ajst-20816	61	22	such	such	ADJ
ajst-20816	61	23	as	as	ADP
ajst-20816	61	24	zhao	zhao	PROPN
ajst-20816	61	25	and	and	CCONJ
ajst-20816	61	26	chen	chen	PROPN
ajst-20816	61	27	(	(	PUNCT
ajst-20816	61	28	2019	2019	NUM
ajst-20816	61	29	)	)	PUNCT
ajst-20816	61	30	,	,	PUNCT
ajst-20816	61	31	stressing	stress	VERB
ajst-20816	61	32	their	their	PRON
ajst-20816	61	33	importance	importance	NOUN
ajst-20816	61	34	in	in	ADP
ajst-20816	61	35	enhancing	enhance	VERB
ajst-20816	61	36	fan	fan	NOUN
ajst-20816	61	37	participation	participation	NOUN
ajst-20816	61	38	and	and	CCONJ
ajst-20816	61	39	real	real	ADJ
ajst-20816	61	40	-	-	PUNCT
ajst-20816	61	41	time	time	NOUN
ajst-20816	61	42	interactions	interaction	NOUN
ajst-20816	61	43	.	.	PUNCT
ajst-20816	62	1	digital	digital	ADJ
ajst-20816	62	2	media	medium	NOUN
ajst-20816	62	3	participation	participation	NOUN
ajst-20816	62	4	is	be	AUX
ajst-20816	62	5	a	a	DET
ajst-20816	62	6	crucial	crucial	ADJ
ajst-20816	62	7	element	element	NOUN
ajst-20816	62	8	in	in	ADP
ajst-20816	62	9	modern	modern	ADJ
ajst-20816	62	10	sports	sport	NOUN
ajst-20816	62	11	management	management	NOUN
ajst-20816	62	12	,	,	PUNCT
ajst-20816	62	13	as	as	SCONJ
ajst-20816	62	14	evidenced	evidence	VERB
ajst-20816	62	15	by	by	ADP
ajst-20816	62	16	studies	study	NOUN
ajst-20816	62	17	by	by	ADP
ajst-20816	62	18	wang	wang	PROPN
ajst-20816	62	19	(	(	PUNCT
ajst-20816	62	20	2018	2018	NUM
ajst-20816	62	21	)	)	PUNCT
ajst-20816	62	22	and	and	CCONJ
ajst-20816	62	23	zhou	zhou	PROPN
ajst-20816	62	24	(	(	PUNCT
ajst-20816	62	25	2020	2020	NUM
ajst-20816	62	26	)	)	PUNCT
ajst-20816	62	27	,	,	PUNCT
ajst-20816	62	28	showing	show	VERB
ajst-20816	62	29	an	an	DET
ajst-20816	62	30	increased	increase	VERB
ajst-20816	62	31	number	number	NOUN
ajst-20816	62	32	of	of	ADP
ajst-20816	62	33	fans	fan	NOUN
ajst-20816	62	34	engaging	engage	VERB
ajst-20816	62	35	in	in	ADP
ajst-20816	62	36	online	online	ADJ
ajst-20816	62	37	communities	community	NOUN
ajst-20816	62	38	and	and	CCONJ
ajst-20816	62	39	preferring	prefer	VERB
ajst-20816	62	40	digital	digital	ADJ
ajst-20816	62	41	media	medium	NOUN
ajst-20816	62	42	over	over	ADP
ajst-20816	62	43	traditional	traditional	ADJ
ajst-20816	62	44	channels	channel	NOUN
ajst-20816	62	45	.	.	PUNCT
ajst-20816	63	1	the	the	DET
ajst-20816	63	2	emergence	emergence	NOUN
ajst-20816	63	3	of	of	ADP
ajst-20816	63	4	ecommerce	ecommerce	NOUN
ajst-20816	63	5	in	in	ADP
ajst-20816	63	6	sports	sport	NOUN
ajst-20816	63	7	,	,	PUNCT
ajst-20816	63	8	as	as	SCONJ
ajst-20816	63	9	studied	study	VERB
ajst-20816	63	10	by	by	ADP
ajst-20816	63	11	xuheli	xuheli	PROPN
ajst-20816	63	12	(	(	PUNCT
ajst-20816	63	13	2021	2021	NUM
ajst-20816	63	14	)	)	PUNCT
ajst-20816	63	15	,	,	PUNCT
ajst-20816	63	16	has	have	AUX
ajst-20816	63	17	not	not	PART
ajst-20816	63	18	only	only	ADV
ajst-20816	63	19	revolutionized	revolutionize	VERB
ajst-20816	63	20	promotion	promotion	NOUN
ajst-20816	63	21	strategies	strategy	NOUN
ajst-20816	63	22	but	but	CCONJ
ajst-20816	63	23	also	also	ADV
ajst-20816	63	24	created	create	VERB
ajst-20816	63	25	new	new	ADJ
ajst-20816	63	26	revenue	revenue	NOUN
ajst-20816	63	27	streams	stream	NOUN
ajst-20816	63	28	for	for	ADP
ajst-20816	63	29	sports	sport	NOUN
ajst-20816	63	30	organizations	organization	NOUN
ajst-20816	63	31	in	in	ADP
ajst-20816	63	32	china	china	PROPN
ajst-20816	63	33	chengdu	chengdu	PROPN
ajst-20816	63	34	,	,	PUNCT
ajst-20816	63	35	underscoring	underscore	VERB
ajst-20816	63	36	the	the	DET
ajst-20816	63	37	necessity	necessity	NOUN
ajst-20816	63	38	for	for	ADP
ajst-20816	63	39	continuous	continuous	ADJ
ajst-20816	63	40	adaptation	adaptation	NOUN
ajst-20816	63	41	and	and	CCONJ
ajst-20816	63	42	innovation	innovation	NOUN
ajst-20816	63	43	in	in	ADP
ajst-20816	63	44	the	the	DET
ajst-20816	63	45	digital	digital	ADJ
ajst-20816	63	46	era	era	NOUN
ajst-20816	63	47	.	.	PUNCT
ajst-20816	64	1	210	210	NUM
ajst-20816	64	2	3.3	3.3	NUM
ajst-20816	64	3	.	.	PUNCT
ajst-20816	65	1	integration	integration	NOUN
ajst-20816	65	2	of	of	ADP
ajst-20816	65	3	advanced	advanced	ADJ
ajst-20816	65	4	technologies	technology	NOUN
ajst-20816	65	5	in	in	ADP
ajst-20816	65	6	the	the	DET
ajst-20816	65	7	field	field	NOUN
ajst-20816	65	8	of	of	ADP
ajst-20816	65	9	sports	sport	NOUN
ajst-20816	65	10	the	the	DET
ajst-20816	65	11	utilization	utilization	NOUN
ajst-20816	65	12	of	of	ADP
ajst-20816	65	13	advanced	advanced	ADJ
ajst-20816	65	14	technologies	technology	NOUN
ajst-20816	65	15	such	such	ADJ
ajst-20816	65	16	as	as	ADP
ajst-20816	65	17	artificial	artificial	ADJ
ajst-20816	65	18	intelligence	intelligence	NOUN
ajst-20816	65	19	(	(	PUNCT
ajst-20816	65	20	ai	ai	NOUN
ajst-20816	65	21	)	)	PUNCT
ajst-20816	65	22	,	,	PUNCT
ajst-20816	65	23	virtual	virtual	ADJ
ajst-20816	65	24	reality	reality	NOUN
ajst-20816	65	25	(	(	PUNCT
ajst-20816	65	26	vr	vr	NOUN
ajst-20816	65	27	)	)	PUNCT
ajst-20816	65	28	,	,	PUNCT
ajst-20816	65	29	and	and	CCONJ
ajst-20816	65	30	5	5	NUM
ajst-20816	65	31	g	g	NOUN
ajst-20816	65	32	in	in	ADP
ajst-20816	65	33	sports	sport	NOUN
ajst-20816	65	34	has	have	AUX
ajst-20816	65	35	revolutionized	revolutionize	VERB
ajst-20816	65	36	fan	fan	NOUN
ajst-20816	65	37	experience	experience	NOUN
ajst-20816	65	38	and	and	CCONJ
ajst-20816	65	39	operational	operational	ADJ
ajst-20816	65	40	efficiency	efficiency	NOUN
ajst-20816	65	41	.	.	PUNCT
ajst-20816	66	1	research	research	NOUN
ajst-20816	66	2	explores	explore	VERB
ajst-20816	66	3	the	the	DET
ajst-20816	66	4	adoption	adoption	NOUN
ajst-20816	66	5	and	and	CCONJ
ajst-20816	66	6	impact	impact	NOUN
ajst-20816	66	7	of	of	ADP
ajst-20816	66	8	these	these	DET
ajst-20816	66	9	innovations	innovation	NOUN
ajst-20816	66	10	in	in	ADP
ajst-20816	66	11	sports	sport	NOUN
ajst-20816	66	12	,	,	PUNCT
ajst-20816	66	13	with	with	ADP
ajst-20816	66	14	a	a	DET
ajst-20816	66	15	specific	specific	ADJ
ajst-20816	66	16	focus	focus	NOUN
ajst-20816	66	17	on	on	ADP
ajst-20816	66	18	chengdu	chengdu	PROPN
ajst-20816	66	19	.	.	PUNCT
ajst-20816	67	1	ai	ai	PROPN
ajst-20816	67	2	's	's	PART
ajst-20816	67	3	role	role	NOUN
ajst-20816	67	4	in	in	ADP
ajst-20816	67	5	sports	sport	NOUN
ajst-20816	67	6	management	management	NOUN
ajst-20816	67	7	has	have	AUX
ajst-20816	67	8	gained	gain	VERB
ajst-20816	67	9	recognition	recognition	NOUN
ajst-20816	67	10	,	,	PUNCT
ajst-20816	67	11	with	with	ADP
ajst-20816	67	12	studies	study	NOUN
ajst-20816	67	13	by	by	ADP
ajst-20816	67	14	zhang	zhang	PROPN
ajst-20816	67	15	and	and	CCONJ
ajst-20816	67	16	liu	liu	PROPN
ajst-20816	67	17	(	(	PUNCT
ajst-20816	67	18	2020	2020	NUM
ajst-20816	67	19	)	)	PUNCT
ajst-20816	67	20	highlighting	highlight	VERB
ajst-20816	67	21	its	its	PRON
ajst-20816	67	22	ability	ability	NOUN
ajst-20816	67	23	to	to	PART
ajst-20816	67	24	predict	predict	VERB
ajst-20816	67	25	player	player	NOUN
ajst-20816	67	26	performance	performance	NOUN
ajst-20816	67	27	and	and	CCONJ
ajst-20816	67	28	game	game	NOUN
ajst-20816	67	29	outcomes	outcome	NOUN
ajst-20816	67	30	,	,	PUNCT
ajst-20816	67	31	offering	offer	VERB
ajst-20816	67	32	valuable	valuable	ADJ
ajst-20816	67	33	insights	insight	NOUN
ajst-20816	67	34	for	for	ADP
ajst-20816	67	35	team	team	NOUN
ajst-20816	67	36	management	management	NOUN
ajst-20816	67	37	.	.	PUNCT
ajst-20816	68	1	li	li	PROPN
ajst-20816	68	2	et	et	PROPN
ajst-20816	68	3	al	al	PROPN
ajst-20816	68	4	.	.	PROPN
ajst-20816	69	1	(	(	PUNCT
ajst-20816	69	2	2021	2021	NUM
ajst-20816	69	3	)	)	PUNCT
ajst-20816	69	4	discussed	discuss	VERB
ajst-20816	69	5	ai	ai	NOUN
ajst-20816	69	6	's	's	PART
ajst-20816	69	7	application	application	NOUN
ajst-20816	69	8	in	in	ADP
ajst-20816	69	9	enhancing	enhance	VERB
ajst-20816	69	10	personalized	personalize	VERB
ajst-20816	69	11	fan	fan	NOUN
ajst-20816	69	12	experiences	experience	NOUN
ajst-20816	69	13	through	through	ADP
ajst-20816	69	14	tailored	tailor	VERB
ajst-20816	69	15	content	content	NOUN
ajst-20816	69	16	delivery	delivery	NOUN
ajst-20816	69	17	and	and	CCONJ
ajst-20816	69	18	interactive	interactive	ADJ
ajst-20816	69	19	engagement	engagement	NOUN
ajst-20816	69	20	.	.	PUNCT
ajst-20816	70	1	furthermore	furthermore	ADV
ajst-20816	70	2	,	,	PUNCT
ajst-20816	70	3	virtual	virtual	ADJ
ajst-20816	70	4	reality	reality	NOUN
ajst-20816	70	5	has	have	AUX
ajst-20816	70	6	transformed	transform	VERB
ajst-20816	70	7	how	how	SCONJ
ajst-20816	70	8	fans	fan	NOUN
ajst-20816	70	9	engage	engage	VERB
ajst-20816	70	10	with	with	ADP
ajst-20816	70	11	sports	sport	NOUN
ajst-20816	70	12	,	,	PUNCT
ajst-20816	70	13	providing	provide	VERB
ajst-20816	70	14	an	an	DET
ajst-20816	70	15	immersive	immersive	ADJ
ajst-20816	70	16	stadium	stadium	NOUN
ajst-20816	70	17	experience	experience	NOUN
ajst-20816	70	18	in	in	ADP
ajst-20816	70	19	chengdu	chengdu	PROPN
ajst-20816	70	20	as	as	SCONJ
ajst-20816	70	21	emphasized	emphasize	VERB
ajst-20816	70	22	by	by	ADP
ajst-20816	70	23	wang	wang	PROPN
ajst-20816	70	24	and	and	CCONJ
ajst-20816	70	25	zhao	zhao	PROPN
ajst-20816	70	26	(	(	PUNCT
ajst-20816	70	27	2019	2019	NUM
ajst-20816	70	28	)	)	PUNCT
ajst-20816	70	29	,	,	PUNCT
ajst-20816	70	30	while	while	SCONJ
ajst-20816	70	31	chen	chen	PROPN
ajst-20816	70	32	and	and	CCONJ
ajst-20816	70	33	zhang	zhang	PROPN
ajst-20816	70	34	(	(	PUNCT
ajst-20816	70	35	2022	2022	NUM
ajst-20816	70	36	)	)	PUNCT
ajst-20816	70	37	explored	explore	VERB
ajst-20816	70	38	its	its	PRON
ajst-20816	70	39	use	use	NOUN
ajst-20816	70	40	in	in	ADP
ajst-20816	70	41	athlete	athlete	NOUN
ajst-20816	70	42	training	training	NOUN
ajst-20816	70	43	through	through	ADP
ajst-20816	70	44	simulated	simulated	ADJ
ajst-20816	70	45	environments	environment	NOUN
ajst-20816	70	46	.	.	PUNCT
ajst-20816	71	1	the	the	DET
ajst-20816	71	2	introduction	introduction	NOUN
ajst-20816	71	3	of	of	ADP
ajst-20816	71	4	5	5	NUM
ajst-20816	71	5	g	g	NOUN
ajst-20816	71	6	technology	technology	NOUN
ajst-20816	71	7	has	have	AUX
ajst-20816	71	8	significantly	significantly	ADV
ajst-20816	71	9	enhanced	enhance	VERB
ajst-20816	71	10	sports	sport	NOUN
ajst-20816	71	11	broadcasting	broadcasting	NOUN
ajst-20816	71	12	,	,	PUNCT
ajst-20816	71	13	achieving	achieve	VERB
ajst-20816	71	14	high	high	ADJ
ajst-20816	71	15	-	-	PUNCT
ajst-20816	71	16	definition	definition	NOUN
ajst-20816	71	17	,	,	PUNCT
ajst-20816	71	18	low	low	ADJ
ajst-20816	71	19	-	-	PUNCT
ajst-20816	71	20	latency	latency	NOUN
ajst-20816	71	21	streaming	streaming	NOUN
ajst-20816	71	22	and	and	CCONJ
ajst-20816	71	23	enabling	enable	VERB
ajst-20816	71	24	real	real	ADJ
ajst-20816	71	25	-	-	PUNCT
ajst-20816	71	26	time	time	NOUN
ajst-20816	71	27	data	datum	NOUN
ajst-20816	71	28	collection	collection	NOUN
ajst-20816	71	29	and	and	CCONJ
ajst-20816	71	30	analysis	analysis	NOUN
ajst-20816	71	31	as	as	SCONJ
ajst-20816	71	32	discussed	discuss	VERB
ajst-20816	71	33	by	by	ADP
ajst-20816	71	34	liu	liu	PROPN
ajst-20816	71	35	and	and	CCONJ
ajst-20816	71	36	wang	wang	PROPN
ajst-20816	71	37	(	(	PUNCT
ajst-20816	71	38	2021	2021	NUM
ajst-20816	71	39	)	)	PUNCT
ajst-20816	71	40	.	.	PUNCT
ajst-20816	72	1	these	these	DET
ajst-20816	72	2	technologies	technology	NOUN
ajst-20816	72	3	,	,	PUNCT
ajst-20816	72	4	including	include	VERB
ajst-20816	72	5	ai	ai	PROPN
ajst-20816	72	6	,	,	PUNCT
ajst-20816	72	7	vr	vr	NOUN
ajst-20816	72	8	,	,	PUNCT
ajst-20816	72	9	and	and	CCONJ
ajst-20816	72	10	5	5	NUM
ajst-20816	72	11	g	g	NOUN
ajst-20816	72	12	,	,	PUNCT
ajst-20816	72	13	are	be	AUX
ajst-20816	72	14	pivotal	pivotal	ADJ
ajst-20816	72	15	in	in	ADP
ajst-20816	72	16	reshaping	reshape	VERB
ajst-20816	72	17	sports	sport	NOUN
ajst-20816	72	18	management	management	NOUN
ajst-20816	72	19	and	and	CCONJ
ajst-20816	72	20	fan	fan	NOUN
ajst-20816	72	21	engagement	engagement	NOUN
ajst-20816	72	22	,	,	PUNCT
ajst-20816	72	23	bolstering	bolster	VERB
ajst-20816	72	24	operational	operational	ADJ
ajst-20816	72	25	efficiency	efficiency	NOUN
ajst-20816	72	26	and	and	CCONJ
ajst-20816	72	27	transforming	transform	VERB
ajst-20816	72	28	fan	fan	NOUN
ajst-20816	72	29	participation	participation	NOUN
ajst-20816	72	30	in	in	ADP
ajst-20816	72	31	sports	sport	NOUN
ajst-20816	72	32	,	,	PUNCT
ajst-20816	72	33	particularly	particularly	ADV
ajst-20816	72	34	within	within	ADP
ajst-20816	72	35	chengdu	chengdu	PROPN
ajst-20816	72	36	's	's	PART
ajst-20816	72	37	rapidly	rapidly	ADV
ajst-20816	72	38	evolving	evolve	VERB
ajst-20816	72	39	technological	technological	ADJ
ajst-20816	72	40	landscape	landscape	NOUN
ajst-20816	72	41	.	.	PUNCT
ajst-20816	73	1	despite	despite	SCONJ
ajst-20816	73	2	the	the	DET
ajst-20816	73	3	numerous	numerous	ADJ
ajst-20816	73	4	opportunities	opportunity	NOUN
ajst-20816	73	5	presented	present	VERB
ajst-20816	73	6	by	by	ADP
ajst-20816	73	7	these	these	DET
ajst-20816	73	8	technologies	technology	NOUN
ajst-20816	73	9	,	,	PUNCT
ajst-20816	73	10	challenges	challenge	NOUN
ajst-20816	73	11	such	such	ADJ
ajst-20816	73	12	as	as	ADP
ajst-20816	73	13	high	high	ADJ
ajst-20816	73	14	implementation	implementation	NOUN
ajst-20816	73	15	costs	cost	NOUN
ajst-20816	73	16	and	and	CCONJ
ajst-20816	73	17	the	the	DET
ajst-20816	73	18	need	need	NOUN
ajst-20816	73	19	for	for	ADP
ajst-20816	73	20	specialized	specialized	ADJ
ajst-20816	73	21	expertise	expertise	NOUN
ajst-20816	73	22	remain	remain	VERB
ajst-20816	73	23	,	,	PUNCT
ajst-20816	73	24	as	as	SCONJ
ajst-20816	73	25	highlighted	highlight	VERB
ajst-20816	73	26	by	by	ADP
ajst-20816	73	27	xu	xu	PROPN
ajst-20816	73	28	and	and	CCONJ
ajst-20816	73	29	li	li	PROPN
ajst-20816	73	30	(	(	PUNCT
ajst-20816	73	31	2022	2022	NUM
ajst-20816	73	32	)	)	PUNCT
ajst-20816	73	33	,	,	PUNCT
ajst-20816	73	34	who	who	PRON
ajst-20816	73	35	also	also	ADV
ajst-20816	73	36	identified	identify	VERB
ajst-20816	73	37	the	the	DET
ajst-20816	73	38	potential	potential	NOUN
ajst-20816	73	39	for	for	SCONJ
ajst-20816	73	40	these	these	DET
ajst-20816	73	41	innovations	innovation	NOUN
ajst-20816	73	42	to	to	PART
ajst-20816	73	43	create	create	VERB
ajst-20816	73	44	a	a	DET
ajst-20816	73	45	more	more	ADV
ajst-20816	73	46	inclusive	inclusive	ADJ
ajst-20816	73	47	and	and	CCONJ
ajst-20816	73	48	immersive	immersive	ADJ
ajst-20816	73	49	sports	sport	NOUN
ajst-20816	73	50	experience	experience	NOUN
ajst-20816	73	51	for	for	ADP
ajst-20816	73	52	a	a	DET
ajst-20816	73	53	broader	broad	ADJ
ajst-20816	73	54	audience	audience	NOUN
ajst-20816	73	55	.	.	PUNCT
ajst-20816	74	1	3.4	3.4	NUM
ajst-20816	74	2	.	.	PUNCT
ajst-20816	74	3	challenges	challenge	NOUN
ajst-20816	74	4	in	in	ADP
ajst-20816	74	5	digital	digital	ADJ
ajst-20816	74	6	sports	sport	NOUN
ajst-20816	74	7	management	management	NOUN
ajst-20816	74	8	integrating	integrate	VERB
ajst-20816	74	9	digital	digital	ADJ
ajst-20816	74	10	media	medium	NOUN
ajst-20816	74	11	into	into	ADP
ajst-20816	74	12	sports	sport	NOUN
ajst-20816	74	13	management	management	NOUN
ajst-20816	74	14	offers	offer	VERB
ajst-20816	74	15	numerous	numerous	ADJ
ajst-20816	74	16	advantages	advantage	NOUN
ajst-20816	74	17	alongside	alongside	ADP
ajst-20816	74	18	distinct	distinct	ADJ
ajst-20816	74	19	challenges	challenge	NOUN
ajst-20816	74	20	.	.	PUNCT
ajst-20816	75	1	this	this	DET
ajst-20816	75	2	literature	literature	NOUN
ajst-20816	75	3	review	review	NOUN
ajst-20816	75	4	focuses	focus	VERB
ajst-20816	75	5	on	on	ADP
ajst-20816	75	6	the	the	DET
ajst-20816	75	7	complexities	complexity	NOUN
ajst-20816	75	8	of	of	ADP
ajst-20816	75	9	digital	digital	ADJ
ajst-20816	75	10	rights	right	NOUN
ajst-20816	75	11	management	management	NOUN
ajst-20816	75	12	,	,	PUNCT
ajst-20816	75	13	online	online	ADJ
ajst-20816	75	14	content	content	NOUN
ajst-20816	75	15	regulation	regulation	NOUN
ajst-20816	75	16	in	in	ADP
ajst-20816	75	17	chengdu	chengdu	PROPN
ajst-20816	75	18	,	,	PUNCT
ajst-20816	75	19	and	and	CCONJ
ajst-20816	75	20	ethical	ethical	ADJ
ajst-20816	75	21	considerations	consideration	NOUN
ajst-20816	75	22	.	.	PUNCT
ajst-20816	76	1	drm	drm	PROPN
ajst-20816	76	2	presents	present	VERB
ajst-20816	76	3	a	a	DET
ajst-20816	76	4	significant	significant	ADJ
ajst-20816	76	5	challenge	challenge	NOUN
ajst-20816	76	6	for	for	ADP
ajst-20816	76	7	sports	sport	NOUN
ajst-20816	76	8	media	medium	NOUN
ajst-20816	76	9	,	,	PUNCT
ajst-20816	76	10	especially	especially	ADV
ajst-20816	76	11	in	in	ADP
ajst-20816	76	12	safeguarding	safeguard	VERB
ajst-20816	76	13	intellectual	intellectual	ADJ
ajst-20816	76	14	property	property	NOUN
ajst-20816	76	15	due	due	ADP
ajst-20816	76	16	to	to	ADP
ajst-20816	76	17	the	the	DET
ajst-20816	76	18	ease	ease	NOUN
ajst-20816	76	19	of	of	ADP
ajst-20816	76	20	content	content	NOUN
ajst-20816	76	21	reproduction	reproduction	NOUN
ajst-20816	76	22	(	(	PUNCT
ajst-20816	76	23	zhang	zhang	PROPN
ajst-20816	76	24	and	and	CCONJ
ajst-20816	76	25	li	li	PROPN
ajst-20816	76	26	,	,	PUNCT
ajst-20816	76	27	2021	2021	NUM
ajst-20816	76	28	)	)	PUNCT
ajst-20816	76	29	.	.	PUNCT
ajst-20816	77	1	online	online	PROPN
ajst-20816	77	2	content	content	PROPN
ajst-20816	77	3	regulation	regulation	NOUN
ajst-20816	77	4	in	in	ADP
ajst-20816	77	5	chengdu	chengdu	PROPN
ajst-20816	77	6	highlights	highlights	PROPN
ajst-20816	77	7	government	government	NOUN
ajst-20816	77	8	control	control	NOUN
ajst-20816	77	9	for	for	ADP
ajst-20816	77	10	moral	moral	ADJ
ajst-20816	77	11	standards	standard	NOUN
ajst-20816	77	12	,	,	PUNCT
ajst-20816	77	13	though	though	SCONJ
ajst-20816	77	14	it	it	PRON
ajst-20816	77	15	can	can	AUX
ajst-20816	77	16	impede	impede	VERB
ajst-20816	77	17	freedom	freedom	NOUN
ajst-20816	77	18	of	of	ADP
ajst-20816	77	19	expression	expression	NOUN
ajst-20816	77	20	(	(	PUNCT
ajst-20816	77	21	wang	wang	PROPN
ajst-20816	77	22	et	et	PROPN
ajst-20816	77	23	al	al	PROPN
ajst-20816	77	24	.	.	PROPN
ajst-20816	77	25	2020	2020	NUM
ajst-20816	77	26	)	)	PUNCT
ajst-20816	77	27	.	.	PUNCT
ajst-20816	78	1	ethical	ethical	ADJ
ajst-20816	78	2	and	and	CCONJ
ajst-20816	78	3	legal	legal	ADJ
ajst-20816	78	4	issues	issue	NOUN
ajst-20816	78	5	in	in	ADP
ajst-20816	78	6	digital	digital	ADJ
ajst-20816	78	7	sports	sport	NOUN
ajst-20816	78	8	media	medium	NOUN
ajst-20816	78	9	,	,	PUNCT
ajst-20816	78	10	such	such	ADJ
ajst-20816	78	11	as	as	ADP
ajst-20816	78	12	marketing	marketing	NOUN
ajst-20816	78	13	dilemmas	dilemma	NOUN
ajst-20816	78	14	and	and	CCONJ
ajst-20816	78	15	sponsorship	sponsorship	NOUN
ajst-20816	78	16	challenges	challenge	NOUN
ajst-20816	78	17	,	,	PUNCT
ajst-20816	78	18	are	be	AUX
ajst-20816	78	19	gaining	gain	VERB
ajst-20816	78	20	prominence(liu	prominence(liu	PROPN
ajst-20816	78	21	&	&	CCONJ
ajst-20816	78	22	chen	chen	PROPN
ajst-20816	78	23	,	,	PUNCT
ajst-20816	78	24	2019	2019	NUM
ajst-20816	78	25	)	)	PUNCT
ajst-20816	78	26	.	.	PUNCT
ajst-20816	79	1	maintaining	maintain	VERB
ajst-20816	79	2	fan	fan	NOUN
ajst-20816	79	3	engagement	engagement	NOUN
ajst-20816	79	4	in	in	ADP
ajst-20816	79	5	the	the	DET
ajst-20816	79	6	digital	digital	ADJ
ajst-20816	79	7	era	era	NOUN
ajst-20816	79	8	is	be	AUX
ajst-20816	79	9	becoming	become	VERB
ajst-20816	79	10	harder	hard	ADJ
ajst-20816	79	11	due	due	ADJ
ajst-20816	79	12	to	to	ADP
ajst-20816	79	13	digital	digital	ADJ
ajst-20816	79	14	saturation	saturation	NOUN
ajst-20816	79	15	,	,	PUNCT
ajst-20816	79	16	necessitating	necessitate	VERB
ajst-20816	79	17	innovative	innovative	ADJ
ajst-20816	79	18	strategies	strategy	NOUN
ajst-20816	79	19	for	for	ADP
ajst-20816	79	20	attracting	attract	VERB
ajst-20816	79	21	and	and	CCONJ
ajst-20816	79	22	retaining	retain	VERB
ajst-20816	79	23	attention	attention	NOUN
ajst-20816	79	24	(	(	PUNCT
ajst-20816	79	25	zhao	zhao	NOUN
ajst-20816	79	26	,	,	PUNCT
ajst-20816	79	27	2020	2020	NUM
ajst-20816	79	28	)	)	PUNCT
ajst-20816	79	29	.	.	PUNCT
ajst-20816	80	1	3.5	3.5	NUM
ajst-20816	80	2	.	.	PUNCT
ajst-20816	81	1	comparable	comparable	ADJ
ajst-20816	81	2	global	global	ADJ
ajst-20816	81	3	perspectives	perspective	NOUN
ajst-20816	81	4	comparative	comparative	ADJ
ajst-20816	81	5	analysis	analysis	NOUN
ajst-20816	81	6	of	of	ADP
ajst-20816	81	7	digital	digital	ADJ
ajst-20816	81	8	sports	sport	NOUN
ajst-20816	81	9	management	management	NOUN
ajst-20816	81	10	practices	practice	NOUN
ajst-20816	81	11	in	in	ADP
ajst-20816	81	12	chengdu	chengdu	PROPN
ajst-20816	81	13	and	and	CCONJ
ajst-20816	81	14	globally	globally	ADV
ajst-20816	81	15	reveals	reveal	VERB
ajst-20816	81	16	insights	insight	NOUN
ajst-20816	81	17	into	into	ADP
ajst-20816	81	18	challenges	challenge	NOUN
ajst-20816	81	19	and	and	CCONJ
ajst-20816	81	20	strategies	strategy	NOUN
ajst-20816	81	21	.	.	PUNCT
ajst-20816	82	1	literature	literature	NOUN
ajst-20816	82	2	review	review	NOUN
ajst-20816	82	3	discusses	discuss	VERB
ajst-20816	82	4	global	global	ADJ
ajst-20816	82	5	perspective	perspective	NOUN
ajst-20816	82	6	on	on	ADP
ajst-20816	82	7	digital	digital	ADJ
ajst-20816	82	8	sports	sport	NOUN
ajst-20816	82	9	management	management	NOUN
ajst-20816	82	10	and	and	CCONJ
ajst-20816	82	11	compares	compare	VERB
ajst-20816	82	12	practices	practice	NOUN
ajst-20816	82	13	with	with	ADP
ajst-20816	82	14	chengdu	chengdu	PROPN
ajst-20816	82	15	.	.	PUNCT
ajst-20816	83	1	global	global	ADJ
ajst-20816	83	2	trend	trend	NOUN
ajst-20816	83	3	of	of	ADP
ajst-20816	83	4	digital	digital	ADJ
ajst-20816	83	5	sports	sport	NOUN
ajst-20816	83	6	management	management	NOUN
ajst-20816	83	7	emphasizes	emphasize	VERB
ajst-20816	83	8	shift	shift	NOUN
ajst-20816	83	9	towards	towards	ADP
ajst-20816	83	10	online	online	ADJ
ajst-20816	83	11	fan	fan	NOUN
ajst-20816	83	12	participation	participation	NOUN
ajst-20816	83	13	and	and	CCONJ
ajst-20816	83	14	digital	digital	ADJ
ajst-20816	83	15	marketing	marketing	NOUN
ajst-20816	83	16	strategies	strategy	NOUN
ajst-20816	83	17	(	(	PUNCT
ajst-20816	83	18	smith	smith	NOUN
ajst-20816	83	19	and	and	CCONJ
ajst-20816	83	20	lee	lee	PROPN
ajst-20816	83	21	,	,	PUNCT
ajst-20816	83	22	2021	2021	NUM
ajst-20816	83	23	)	)	PUNCT
ajst-20816	83	24	.	.	PUNCT
ajst-20816	84	1	comparison	comparison	NOUN
ajst-20816	84	2	of	of	ADP
ajst-20816	84	3	digital	digital	ADJ
ajst-20816	84	4	media	medium	NOUN
ajst-20816	84	5	strategies	strategy	NOUN
ajst-20816	84	6	between	between	ADP
ajst-20816	84	7	chengdu	chengdu	PROPN
ajst-20816	84	8	and	and	CCONJ
ajst-20816	84	9	global	global	ADJ
ajst-20816	84	10	practice	practice	NOUN
ajst-20816	84	11	highlights	highlight	NOUN
ajst-20816	84	12	cultural	cultural	ADJ
ajst-20816	84	13	differences	difference	NOUN
ajst-20816	84	14	in	in	ADP
ajst-20816	84	15	platform	platform	NOUN
ajst-20816	84	16	usage	usage	NOUN
ajst-20816	84	17	.	.	PUNCT
ajst-20816	85	1	adoption	adoption	NOUN
ajst-20816	85	2	of	of	ADP
ajst-20816	85	3	advanced	advanced	ADJ
ajst-20816	85	4	technology	technology	NOUN
ajst-20816	85	5	in	in	ADP
ajst-20816	85	6	sports	sport	NOUN
ajst-20816	85	7	management	management	NOUN
ajst-20816	85	8	varies	vary	VERB
ajst-20816	85	9	globally	globally	ADV
ajst-20816	85	10	,	,	PUNCT
ajst-20816	85	11	with	with	ADP
ajst-20816	85	12	chengdu	chengdu	PROPN
ajst-20816	85	13	often	often	ADV
ajst-20816	85	14	leading	lead	VERB
ajst-20816	85	15	in	in	ADP
ajst-20816	85	16	integration	integration	NOUN
ajst-20816	85	17	due	due	ADP
ajst-20816	85	18	to	to	ADP
ajst-20816	85	19	strong	strong	ADJ
ajst-20816	85	20	digital	digital	ADJ
ajst-20816	85	21	infrastructure	infrastructure	NOUN
ajst-20816	85	22	(	(	PUNCT
ajst-20816	85	23	wang	wang	PROPN
ajst-20816	85	24	et	et	PROPN
ajst-20816	85	25	al	al	PROPN
ajst-20816	85	26	.	.	PROPN
ajst-20816	85	27	2022	2022	NUM
ajst-20816	85	28	)	)	PUNCT
ajst-20816	85	29	.	.	PUNCT
ajst-20816	86	1	regulatory	regulatory	ADJ
ajst-20816	86	2	and	and	CCONJ
ajst-20816	86	3	ethical	ethical	ADJ
ajst-20816	86	4	considerations	consideration	NOUN
ajst-20816	86	5	differ	differ	VERB
ajst-20816	86	6	between	between	ADP
ajst-20816	86	7	regions	region	NOUN
ajst-20816	86	8	,	,	PUNCT
ajst-20816	86	9	reflecting	reflect	VERB
ajst-20816	86	10	broader	broad	ADJ
ajst-20816	86	11	media	medium	NOUN
ajst-20816	86	12	governance	governance	NOUN
ajst-20816	86	13	and	and	CCONJ
ajst-20816	86	14	cultural	cultural	ADJ
ajst-20816	86	15	attitudes	attitude	NOUN
ajst-20816	86	16	.	.	PUNCT
ajst-20816	87	1	understanding	understand	VERB
ajst-20816	87	2	these	these	DET
ajst-20816	87	3	differences	difference	NOUN
ajst-20816	87	4	is	be	AUX
ajst-20816	87	5	crucial	crucial	ADJ
ajst-20816	87	6	for	for	ADP
ajst-20816	87	7	effective	effective	ADJ
ajst-20816	87	8	global	global	ADJ
ajst-20816	87	9	sports	sport	NOUN
ajst-20816	87	10	management	management	NOUN
ajst-20816	87	11	strategy	strategy	NOUN
ajst-20816	87	12	development	development	NOUN
ajst-20816	87	13	(	(	PUNCT
ajst-20816	87	14	zhang	zhang	PROPN
ajst-20816	87	15	&	&	CCONJ
ajst-20816	87	16	liu	liu	PROPN
ajst-20816	87	17	,	,	PUNCT
ajst-20816	87	18	2019	2019	NUM
ajst-20816	87	19	)	)	PUNCT
ajst-20816	87	20	.	.	PUNCT
ajst-20816	88	1	factors	factor	NOUN
ajst-20816	88	2	affecting	affect	VERB
ajst-20816	88	3	social	social	ADJ
ajst-20816	88	4	media	medium	NOUN
ajst-20816	88	5	fans	fan	NOUN
ajst-20816	88	6	'	'	PART
ajst-20816	88	7	participation	participation	NOUN
ajst-20816	88	8	and	and	CCONJ
ajst-20816	88	9	experience	experience	NOUN
ajst-20816	88	10	include	include	VERB
ajst-20816	88	11	effective	effective	ADJ
ajst-20816	88	12	planning	planning	NOUN
ajst-20816	88	13	and	and	CCONJ
ajst-20816	88	14	utilizing	utilize	VERB
ajst-20816	88	15	digital	digital	ADJ
ajst-20816	88	16	strategies	strategy	NOUN
ajst-20816	88	17	to	to	PART
ajst-20816	88	18	improve	improve	VERB
ajst-20816	88	19	quality	quality	NOUN
ajst-20816	88	20	(	(	PUNCT
ajst-20816	88	21	pandita	pandita	PROPN
ajst-20816	88	22	and	and	CCONJ
ajst-20816	88	23	vapiwala	vapiwala	NOUN
ajst-20816	88	24	,	,	PUNCT
ajst-20816	88	25	2023	2023	NUM
ajst-20816	88	26	)	)	PUNCT
ajst-20816	88	27	.	.	PUNCT
ajst-20816	89	1	4	4	X
ajst-20816	89	2	.	.	X
ajst-20816	89	3	research	research	NOUN
ajst-20816	89	4	methods	method	NOUN
ajst-20816	89	5	4.1	4.1	NUM
ajst-20816	89	6	.	.	PUNCT
ajst-20816	90	1	research	research	NOUN
ajst-20816	90	2	design	design	NOUN
ajst-20816	90	3	this	this	DET
ajst-20816	90	4	research	research	NOUN
ajst-20816	90	5	adopts	adopt	VERB
ajst-20816	90	6	a	a	DET
ajst-20816	90	7	mixed	mixed	ADJ
ajst-20816	90	8	method	method	NOUN
ajst-20816	90	9	research	research	NOUN
ajst-20816	90	10	design	design	NOUN
ajst-20816	90	11	,	,	PUNCT
ajst-20816	90	12	combining	combine	VERB
ajst-20816	90	13	qualitative	qualitative	ADJ
ajst-20816	90	14	and	and	CCONJ
ajst-20816	90	15	quantitative	quantitative	ADJ
ajst-20816	90	16	methods	method	NOUN
ajst-20816	90	17	,	,	PUNCT
ajst-20816	90	18	in	in	ADP
ajst-20816	90	19	order	order	NOUN
ajst-20816	90	20	to	to	PART
ajst-20816	90	21	comprehensively	comprehensively	ADV
ajst-20816	90	22	understand	understand	VERB
ajst-20816	90	23	the	the	DET
ajst-20816	90	24	impact	impact	NOUN
ajst-20816	90	25	of	of	ADP
ajst-20816	90	26	digital	digital	ADJ
ajst-20816	90	27	media	medium	NOUN
ajst-20816	90	28	on	on	ADP
ajst-20816	90	29	china	china	PROPN
ajst-20816	90	30	's	's	PART
ajst-20816	90	31	sports	sport	NOUN
ajst-20816	90	32	management	management	NOUN
ajst-20816	90	33	.	.	PUNCT
ajst-20816	91	1	this	this	DET
ajst-20816	91	2	design	design	NOUN
ajst-20816	91	3	allows	allow	VERB
ajst-20816	91	4	a	a	DET
ajst-20816	91	5	more	more	ADV
ajst-20816	91	6	detailed	detailed	ADJ
ajst-20816	91	7	exploration	exploration	NOUN
ajst-20816	91	8	of	of	ADP
ajst-20816	91	9	the	the	DET
ajst-20816	91	10	subject	subject	NOUN
ajst-20816	91	11	,	,	PUNCT
ajst-20816	91	12	making	make	VERB
ajst-20816	91	13	the	the	DET
ajst-20816	91	14	triangulation	triangulation	NOUN
ajst-20816	91	15	of	of	ADP
ajst-20816	91	16	data	datum	NOUN
ajst-20816	91	17	and	and	CCONJ
ajst-20816	91	18	discovery	discovery	NOUN
ajst-20816	91	19	more	more	ADV
ajst-20816	91	20	effective	effective	ADJ
ajst-20816	91	21	(	(	PUNCT
ajst-20816	91	22	creswell&creswell	creswell&creswell	INTJ
ajst-20816	91	23	,	,	PUNCT
ajst-20816	91	24	2017	2017	NUM
ajst-20816	91	25	)	)	PUNCT
ajst-20816	91	26	.	.	PUNCT
ajst-20816	92	1	the	the	DET
ajst-20816	92	2	quantitative	quantitative	ADJ
ajst-20816	92	3	component	component	NOUN
ajst-20816	92	4	includes	include	VERB
ajst-20816	92	5	the	the	DET
ajst-20816	92	6	collection	collection	NOUN
ajst-20816	92	7	and	and	CCONJ
ajst-20816	92	8	analysis	analysis	NOUN
ajst-20816	92	9	of	of	ADP
ajst-20816	92	10	digital	digital	ADJ
ajst-20816	92	11	data	datum	NOUN
ajst-20816	92	12	.	.	PUNCT
ajst-20816	93	1	the	the	DET
ajst-20816	93	2	impact	impact	NOUN
ajst-20816	93	3	of	of	ADP
ajst-20816	93	4	digital	digital	ADJ
ajst-20816	93	5	media	medium	NOUN
ajst-20816	93	6	on	on	ADP
ajst-20816	93	7	sports	sport	NOUN
ajst-20816	93	8	management	management	NOUN
ajst-20816	93	9	is	be	AUX
ajst-20816	93	10	studied	study	VERB
ajst-20816	93	11	by	by	ADP
ajst-20816	93	12	collecting	collect	VERB
ajst-20816	93	13	relevant	relevant	ADJ
ajst-20816	93	14	data	datum	NOUN
ajst-20816	93	15	from	from	ADP
ajst-20816	93	16	chengdu	chengdu	PROPN
ajst-20816	93	17	,	,	PUNCT
ajst-20816	93	18	china	china	PROPN
ajst-20816	93	19	.	.	PUNCT
ajst-20816	94	1	these	these	DET
ajst-20816	94	2	data	datum	NOUN
ajst-20816	94	3	are	be	AUX
ajst-20816	94	4	usually	usually	ADV
ajst-20816	94	5	presented	present	VERB
ajst-20816	94	6	in	in	ADP
ajst-20816	94	7	the	the	DET
ajst-20816	94	8	form	form	NOUN
ajst-20816	94	9	of	of	ADP
ajst-20816	94	10	statistical	statistical	ADJ
ajst-20816	94	11	data	datum	NOUN
ajst-20816	94	12	,	,	PUNCT
ajst-20816	94	13	charts	chart	NOUN
ajst-20816	94	14	and	and	CCONJ
ajst-20816	94	15	graphs	graph	NOUN
ajst-20816	94	16	;	;	PUNCT
ajst-20816	94	17	the	the	DET
ajst-20816	94	18	qualitative	qualitative	ADJ
ajst-20816	94	19	aspect	aspect	NOUN
ajst-20816	94	20	focuses	focus	VERB
ajst-20816	94	21	on	on	ADP
ajst-20816	94	22	obtaining	obtain	VERB
ajst-20816	94	23	more	more	ADJ
ajst-20816	94	24	in	in	ADP
ajst-20816	94	25	-	-	PUNCT
ajst-20816	94	26	depth	depth	NOUN
ajst-20816	94	27	insights	insight	NOUN
ajst-20816	94	28	through	through	ADP
ajst-20816	94	29	detailed	detailed	ADJ
ajst-20816	94	30	contextual	contextual	ADJ
ajst-20816	94	31	data	datum	NOUN
ajst-20816	94	32	.	.	PUNCT
ajst-20816	95	1	as	as	SCONJ
ajst-20816	95	2	shown	show	VERB
ajst-20816	95	3	in	in	ADP
ajst-20816	95	4	figure	figure	NOUN
ajst-20816	95	5	2	2	NUM
ajst-20816	95	6	.	.	PUNCT
ajst-20816	95	7	figure	figure	NOUN
ajst-20816	95	8	2	2	NUM
ajst-20816	95	9	.	.	PUNCT
ajst-20816	95	10	research	research	NOUN
ajst-20816	95	11	design	design	NOUN
ajst-20816	95	12	framework	framework	NOUN
ajst-20816	95	13	211	211	NUM
ajst-20816	95	14	4.2	4.2	NUM
ajst-20816	95	15	.	.	PUNCT
ajst-20816	96	1	data	datum	NOUN
ajst-20816	96	2	collection	collection	NOUN
ajst-20816	96	3	methods	method	NOUN
ajst-20816	96	4	quantitative	quantitative	ADJ
ajst-20816	96	5	data	datum	NOUN
ajst-20816	96	6	collection	collection	NOUN
ajst-20816	96	7	:	:	PUNCT
ajst-20816	96	8	quantitative	quantitative	ADJ
ajst-20816	96	9	data	datum	NOUN
ajst-20816	96	10	will	will	AUX
ajst-20816	96	11	be	be	AUX
ajst-20816	96	12	collected	collect	VERB
ajst-20816	96	13	through	through	ADP
ajst-20816	96	14	online	online	ADJ
ajst-20816	96	15	surveys	survey	NOUN
ajst-20816	96	16	.	.	PUNCT
ajst-20816	97	1	the	the	DET
ajst-20816	97	2	survey	survey	NOUN
ajst-20816	97	3	will	will	AUX
ajst-20816	97	4	include	include	VERB
ajst-20816	97	5	questions	question	NOUN
ajst-20816	97	6	on	on	ADP
ajst-20816	97	7	the	the	DET
ajst-20816	97	8	closed	close	VERB
ajst-20816	97	9	-	-	PUNCT
ajst-20816	97	10	end	end	NOUN
ajst-20816	97	11	and	and	CCONJ
ajst-20816	97	12	likert	likert	NOUN
ajst-20816	97	13	scales	scale	NOUN
ajst-20816	97	14	to	to	PART
ajst-20816	97	15	collect	collect	VERB
ajst-20816	97	16	data	datum	NOUN
ajst-20816	97	17	on	on	ADP
ajst-20816	97	18	the	the	DET
ajst-20816	97	19	use	use	NOUN
ajst-20816	97	20	and	and	CCONJ
ajst-20816	97	21	impact	impact	NOUN
ajst-20816	97	22	of	of	ADP
ajst-20816	97	23	digital	digital	ADJ
ajst-20816	97	24	media	medium	NOUN
ajst-20816	97	25	in	in	ADP
ajst-20816	97	26	sports	sport	NOUN
ajst-20816	97	27	management	management	NOUN
ajst-20816	97	28	.	.	PUNCT
ajst-20816	98	1	the	the	DET
ajst-20816	98	2	survey	survey	NOUN
ajst-20816	98	3	will	will	AUX
ajst-20816	98	4	cover	cover	VERB
ajst-20816	98	5	the	the	DET
ajst-20816	98	6	use	use	NOUN
ajst-20816	98	7	of	of	ADP
ajst-20816	98	8	digital	digital	ADJ
ajst-20816	98	9	media	medium	NOUN
ajst-20816	98	10	,	,	PUNCT
ajst-20816	98	11	fan	fan	NOUN
ajst-20816	98	12	participation	participation	NOUN
ajst-20816	98	13	strategies	strategy	NOUN
ajst-20816	98	14	and	and	CCONJ
ajst-20816	98	15	the	the	DET
ajst-20816	98	16	perceived	perceive	VERB
ajst-20816	98	17	effectiveness	effectiveness	NOUN
ajst-20816	98	18	of	of	ADP
ajst-20816	98	19	these	these	DET
ajst-20816	98	20	strategies	strategy	NOUN
ajst-20816	98	21	.	.	PUNCT
ajst-20816	99	1	qualitative	qualitative	ADJ
ajst-20816	99	2	data	datum	NOUN
ajst-20816	99	3	collection	collection	NOUN
ajst-20816	99	4	:	:	PUNCT
ajst-20816	99	5	for	for	ADP
ajst-20816	99	6	qualitative	qualitative	ADJ
ajst-20816	99	7	components	component	NOUN
ajst-20816	99	8	,	,	PUNCT
ajst-20816	99	9	semi	semi	ADJ
ajst-20816	99	10	-	-	ADJ
ajst-20816	99	11	structured	structured	ADJ
ajst-20816	99	12	interviews	interview	NOUN
ajst-20816	99	13	will	will	AUX
ajst-20816	99	14	be	be	AUX
ajst-20816	99	15	conducted	conduct	VERB
ajst-20816	99	16	with	with	ADP
ajst-20816	99	17	professionals	professional	NOUN
ajst-20816	99	18	in	in	ADP
ajst-20816	99	19	chengdu	chengdu	PROPN
ajst-20816	99	20	's	's	PART
ajst-20816	99	21	sports	sport	NOUN
ajst-20816	99	22	management	management	NOUN
ajst-20816	99	23	industry	industry	NOUN
ajst-20816	99	24	.	.	PUNCT
ajst-20816	100	1	these	these	DET
ajst-20816	100	2	interviews	interview	NOUN
ajst-20816	100	3	will	will	AUX
ajst-20816	100	4	deeply	deeply	ADV
ajst-20816	100	5	understand	understand	VERB
ajst-20816	100	6	the	the	DET
ajst-20816	100	7	experience	experience	NOUN
ajst-20816	100	8	and	and	CCONJ
ajst-20816	100	9	views	view	NOUN
ajst-20816	100	10	of	of	ADP
ajst-20816	100	11	industry	industry	NOUN
ajst-20816	100	12	practitioners	practitioner	NOUN
ajst-20816	100	13	on	on	ADP
ajst-20816	100	14	integrating	integrate	VERB
ajst-20816	100	15	digital	digital	ADJ
ajst-20816	100	16	media	medium	NOUN
ajst-20816	100	17	in	in	ADP
ajst-20816	100	18	sports	sport	NOUN
ajst-20816	100	19	management	management	NOUN
ajst-20816	100	20	.	.	PUNCT
ajst-20816	101	1	in	in	ADP
ajst-20816	101	2	addition	addition	NOUN
ajst-20816	101	3	,	,	PUNCT
ajst-20816	101	4	we	we	PRON
ajst-20816	101	5	will	will	AUX
ajst-20816	101	6	also	also	ADV
ajst-20816	101	7	conduct	conduct	VERB
ajst-20816	101	8	content	content	NOUN
ajst-20816	101	9	analysis	analysis	NOUN
ajst-20816	101	10	on	on	ADP
ajst-20816	101	11	digital	digital	ADJ
ajst-20816	101	12	media	medium	NOUN
ajst-20816	101	13	platforms	platform	NOUN
ajst-20816	101	14	used	use	VERB
ajst-20816	101	15	in	in	ADP
ajst-20816	101	16	sports	sport	NOUN
ajst-20816	101	17	management	management	NOUN
ajst-20816	101	18	,	,	PUNCT
ajst-20816	101	19	such	such	ADJ
ajst-20816	101	20	as	as	ADP
ajst-20816	101	21	microblog	microblog	NOUN
ajst-20816	101	22	and	and	CCONJ
ajst-20816	101	23	wechat	wechat	NOUN
ajst-20816	101	24	,	,	PUNCT
ajst-20816	101	25	to	to	PART
ajst-20816	101	26	understand	understand	VERB
ajst-20816	101	27	the	the	DET
ajst-20816	101	28	nature	nature	NOUN
ajst-20816	101	29	of	of	ADP
ajst-20816	101	30	fan	fan	NOUN
ajst-20816	101	31	participation	participation	NOUN
ajst-20816	101	32	and	and	CCONJ
ajst-20816	101	33	digital	digital	ADJ
ajst-20816	101	34	content	content	NOUN
ajst-20816	101	35	strategies	strategy	NOUN
ajst-20816	101	36	.	.	PUNCT
ajst-20816	102	1	4.3	4.3	NUM
ajst-20816	102	2	.	.	PUNCT
ajst-20816	102	3	sampling	sample	VERB
ajst-20816	102	4	quantitative	quantitative	ADJ
ajst-20816	102	5	sampling	sampling	NOUN
ajst-20816	102	6	:	:	PUNCT
ajst-20816	102	7	survey	survey	NOUN
ajst-20816	102	8	participants	participant	NOUN
ajst-20816	102	9	will	will	AUX
ajst-20816	102	10	choose	choose	VERB
ajst-20816	102	11	by	by	ADP
ajst-20816	102	12	stratified	stratify	VERB
ajst-20816	102	13	random	random	ADJ
ajst-20816	102	14	sampling	sampling	NOUN
ajst-20816	102	15	to	to	PART
ajst-20816	102	16	ensure	ensure	VERB
ajst-20816	102	17	a	a	DET
ajst-20816	102	18	representative	representative	ADJ
ajst-20816	102	19	sample	sample	NOUN
ajst-20816	102	20	of	of	ADP
ajst-20816	102	21	people	people	NOUN
ajst-20816	102	22	interested	interested	ADJ
ajst-20816	102	23	in	in	ADP
ajst-20816	102	24	sports	sport	NOUN
ajst-20816	102	25	management	management	NOUN
ajst-20816	102	26	,	,	PUNCT
ajst-20816	102	27	including	include	VERB
ajst-20816	102	28	sports	sport	NOUN
ajst-20816	102	29	marketers	marketer	NOUN
ajst-20816	102	30	,	,	PUNCT
ajst-20816	102	31	managers	manager	NOUN
ajst-20816	102	32	and	and	CCONJ
ajst-20816	102	33	fans	fan	NOUN
ajst-20816	102	34	.	.	PUNCT
ajst-20816	103	1	the	the	DET
ajst-20816	103	2	target	target	NOUN
ajst-20816	103	3	sample	sample	NOUN
ajst-20816	103	4	size	size	NOUN
ajst-20816	103	5	of	of	ADP
ajst-20816	103	6	the	the	DET
ajst-20816	103	7	survey	survey	NOUN
ajst-20816	103	8	is	be	AUX
ajst-20816	103	9	set	set	VERB
ajst-20816	103	10	at	at	ADP
ajst-20816	103	11	400	400	NUM
ajst-20816	103	12	respondents	respondent	NOUN
ajst-20816	103	13	to	to	PART
ajst-20816	103	14	ensure	ensure	VERB
ajst-20816	103	15	statistical	statistical	ADJ
ajst-20816	103	16	significance	significance	NOUN
ajst-20816	103	17	.	.	PUNCT
ajst-20816	104	1	according	accord	VERB
ajst-20816	104	2	to	to	ADP
ajst-20816	104	3	the	the	DET
ajst-20816	104	4	formula	formula	NOUN
ajst-20816	104	5	,	,	PUNCT
ajst-20816	104	6	there	there	PRON
ajst-20816	104	7	are	be	VERB
ajst-20816	104	8	about	about	ADV
ajst-20816	104	9	150000	150000	NUM
ajst-20816	104	10	sports	sport	NOUN
ajst-20816	104	11	practitioners	practitioner	NOUN
ajst-20816	104	12	in	in	ADP
ajst-20816	104	13	chengdu	chengdu	PROPN
ajst-20816	104	14	,	,	PUNCT
ajst-20816	104	15	and	and	CCONJ
ajst-20816	104	16	the	the	DET
ajst-20816	104	17	number	number	NOUN
ajst-20816	104	18	is	be	AUX
ajst-20816	104	19	about	about	ADP
ajst-20816	104	20	383	383	NUM
ajst-20816	104	21	.	.	PUNCT
ajst-20816	105	1	in	in	ADP
ajst-20816	105	2	order	order	NOUN
ajst-20816	105	3	to	to	PART
ajst-20816	105	4	prevent	prevent	VERB
ajst-20816	105	5	insufficient	insufficient	ADJ
ajst-20816	105	6	investigation	investigation	NOUN
ajst-20816	105	7	and	and	CCONJ
ajst-20816	105	8	recovery	recovery	NOUN
ajst-20816	105	9	,	,	PUNCT
ajst-20816	105	10	the	the	DET
ajst-20816	105	11	number	number	NOUN
ajst-20816	105	12	is	be	AUX
ajst-20816	105	13	set	set	VERB
ajst-20816	105	14	at	at	ADP
ajst-20816	105	15	400	400	NUM
ajst-20816	105	16	.	.	PUNCT
ajst-20816	106	1	as	as	SCONJ
ajst-20816	106	2	shown	show	VERB
ajst-20816	106	3	in	in	ADP
ajst-20816	106	4	figure	figure	NOUN
ajst-20816	106	5	3	3	NUM
ajst-20816	106	6	,	,	PUNCT
ajst-20816	106	7	sampling	sample	VERB
ajst-20816	106	8	is	be	AUX
ajst-20816	106	9	calculated	calculate	VERB
ajst-20816	106	10	by	by	ADP
ajst-20816	106	11	this	this	DET
ajst-20816	106	12	formula	formula	NOUN
ajst-20816	106	13	.	.	PUNCT
ajst-20816	107	1	n	n	CCONJ
ajst-20816	107	2	=	=	NOUN
ajst-20816	107	3	n/(1+n∗e^2	n/(1+n∗e^2	NOUN
ajst-20816	107	4	)	)	PUNCT
ajst-20816	107	5	figure	figure	NOUN
ajst-20816	107	6	3	3	NUM
ajst-20816	107	7	.	.	PUNCT
ajst-20816	107	8	sampling	sample	VERB
ajst-20816	107	9	calculation	calculation	NOUN
ajst-20816	107	10	formula	formula	NOUN
ajst-20816	107	11	4.4	4.4	NUM
ajst-20816	107	12	.	.	PUNCT
ajst-20816	108	1	data	datum	NOUN
ajst-20816	108	2	analysis	analysis	NOUN
ajst-20816	108	3	quantitative	quantitative	ADJ
ajst-20816	108	4	data	datum	NOUN
ajst-20816	108	5	from	from	ADP
ajst-20816	108	6	the	the	DET
ajst-20816	108	7	survey	survey	NOUN
ajst-20816	108	8	will	will	AUX
ajst-20816	108	9	be	be	AUX
ajst-20816	108	10	analyzed	analyze	VERB
ajst-20816	108	11	using	use	VERB
ajst-20816	108	12	statistical	statistical	ADJ
ajst-20816	108	13	software	software	NOUN
ajst-20816	108	14	,	,	PUNCT
ajst-20816	108	15	focusing	focus	VERB
ajst-20816	108	16	on	on	ADP
ajst-20816	108	17	digital	digital	ADJ
ajst-20816	108	18	media	medium	NOUN
ajst-20816	108	19	's	's	PART
ajst-20816	108	20	impact	impact	NOUN
ajst-20816	108	21	on	on	ADP
ajst-20816	108	22	sports	sport	NOUN
ajst-20816	108	23	management	management	NOUN
ajst-20816	108	24	through	through	ADP
ajst-20816	108	25	techniques	technique	NOUN
ajst-20816	108	26	like	like	ADP
ajst-20816	108	27	regression	regression	NOUN
ajst-20816	108	28	analysis	analysis	NOUN
ajst-20816	108	29	.	.	PUNCT
ajst-20816	109	1	qualitative	qualitative	ADJ
ajst-20816	109	2	data	datum	NOUN
ajst-20816	109	3	from	from	ADP
ajst-20816	109	4	interviews	interview	NOUN
ajst-20816	109	5	and	and	CCONJ
ajst-20816	109	6	content	content	NOUN
ajst-20816	109	7	analysis	analysis	NOUN
ajst-20816	109	8	will	will	AUX
ajst-20816	109	9	be	be	AUX
ajst-20816	109	10	transcribed	transcribe	VERB
ajst-20816	109	11	and	and	CCONJ
ajst-20816	109	12	analyzed	analyze	VERB
ajst-20816	109	13	using	use	VERB
ajst-20816	109	14	topic	topic	NOUN
ajst-20816	109	15	analysis	analysis	NOUN
ajst-20816	109	16	to	to	PART
ajst-20816	109	17	identify	identify	VERB
ajst-20816	109	18	themes	theme	NOUN
ajst-20816	109	19	related	relate	VERB
ajst-20816	109	20	to	to	ADP
ajst-20816	109	21	digital	digital	ADJ
ajst-20816	109	22	media	medium	NOUN
ajst-20816	109	23	in	in	ADP
ajst-20816	109	24	sports	sport	NOUN
ajst-20816	109	25	management	management	NOUN
ajst-20816	109	26	.	.	PUNCT
ajst-20816	110	1	qualitative	qualitative	ADJ
ajst-20816	110	2	analysis	analysis	NOUN
ajst-20816	110	3	will	will	AUX
ajst-20816	110	4	complement	complement	VERB
ajst-20816	110	5	quantitative	quantitative	ADJ
ajst-20816	110	6	findings	finding	NOUN
ajst-20816	110	7	.	.	PUNCT
ajst-20816	111	1	questionnaire	questionnaire	NOUN
ajst-20816	111	2	data	datum	NOUN
ajst-20816	111	3	analysis	analysis	NOUN
ajst-20816	111	4	involves	involve	VERB
ajst-20816	111	5	reliability	reliability	NOUN
ajst-20816	111	6	and	and	CCONJ
ajst-20816	111	7	validity	validity	NOUN
ajst-20816	111	8	checks	check	NOUN
ajst-20816	111	9	using	use	VERB
ajst-20816	111	10	cronbach	cronbach	ADJ
ajst-20816	111	11	alpha	alpha	ADJ
ajst-20816	111	12	coefficient	coefficient	NOUN
ajst-20816	111	13	and	and	CCONJ
ajst-20816	111	14	kmo	kmo	PROPN
ajst-20816	111	15	index	index	NOUN
ajst-20816	111	16	.	.	PUNCT
ajst-20816	112	1	the	the	DET
ajst-20816	112	2	research	research	NOUN
ajst-20816	112	3	will	will	AUX
ajst-20816	112	4	establish	establish	VERB
ajst-20816	112	5	digital	digital	ADJ
ajst-20816	112	6	media	medium	NOUN
ajst-20816	112	7	and	and	CCONJ
ajst-20816	112	8	sports	sport	NOUN
ajst-20816	112	9	management	management	NOUN
ajst-20816	112	10	indicators	indicator	NOUN
ajst-20816	112	11	,	,	PUNCT
ajst-20816	112	12	create	create	VERB
ajst-20816	112	13	a	a	DET
ajst-20816	112	14	regression	regression	NOUN
ajst-20816	112	15	equation	equation	NOUN
ajst-20816	112	16	,	,	PUNCT
ajst-20816	112	17	and	and	CCONJ
ajst-20816	112	18	assess	assess	VERB
ajst-20816	112	19	the	the	DET
ajst-20816	112	20	impact	impact	NOUN
ajst-20816	112	21	on	on	ADP
ajst-20816	112	22	sports	sport	NOUN
ajst-20816	112	23	management	management	NOUN
ajst-20816	112	24	.	.	PUNCT
ajst-20816	113	1	the	the	DET
ajst-20816	113	2	regression	regression	NOUN
ajst-20816	113	3	equation	equation	NOUN
ajst-20816	113	4	is	be	AUX
ajst-20816	113	5	detailed	detail	VERB
ajst-20816	113	6	in	in	ADP
ajst-20816	113	7	the	the	DET
ajst-20816	113	8	paper	paper	NOUN
ajst-20816	113	9	.	.	PUNCT
ajst-20816	114	1	y=	y=	PRON
ajst-20816	114	2	α+β	α+β	NUM
ajst-20816	115	1	x+	x+	PUNCT
ajst-20816	115	2	γ	γ	PROPN
ajst-20816	115	3	cv+	cv+	NOUN
ajst-20816	115	4	ε	ε	PROPN
ajst-20816	115	5	where	where	SCONJ
ajst-20816	115	6	y	y	PROPN
ajst-20816	115	7	is	be	AUX
ajst-20816	115	8	the	the	DET
ajst-20816	115	9	sports	sport	NOUN
ajst-20816	115	10	management	management	NOUN
ajst-20816	115	11	index	index	NOUN
ajst-20816	115	12	,	,	PUNCT
ajst-20816	115	13	x	x	X
ajst-20816	115	14	is	be	AUX
ajst-20816	115	15	the	the	DET
ajst-20816	115	16	digital	digital	ADJ
ajst-20816	115	17	media	medium	NOUN
ajst-20816	115	18	variable	variable	NOUN
ajst-20816	115	19	,	,	PUNCT
ajst-20816	115	20	and	and	CCONJ
ajst-20816	115	21	cv	cv	PROPN
ajst-20816	115	22	is	be	AUX
ajst-20816	115	23	the	the	DET
ajst-20816	115	24	control	control	NOUN
ajst-20816	115	25	variable	variable	NOUN
ajst-20816	115	26	,	,	PUNCT
ajst-20816	115	27	including	include	VERB
ajst-20816	115	28	individual	individual	ADJ
ajst-20816	115	29	characteristic	characteristic	ADJ
ajst-20816	115	30	variables	variable	NOUN
ajst-20816	115	31	,	,	PUNCT
ajst-20816	115	32	environmental	environmental	ADJ
ajst-20816	115	33	variables	variable	NOUN
ajst-20816	115	34	,	,	PUNCT
ajst-20816	115	35	etc	etc	X
ajst-20816	115	36	.	.	X
ajst-20816	116	1	5	5	X
ajst-20816	116	2	.	.	NOUN
ajst-20816	116	3	results	result	NOUN
ajst-20816	116	4	and	and	CCONJ
ajst-20816	116	5	discussion	discussion	NOUN
ajst-20816	116	6	this	this	DET
ajst-20816	116	7	study	study	NOUN
ajst-20816	116	8	discusses	discuss	VERB
ajst-20816	116	9	the	the	DET
ajst-20816	116	10	impact	impact	NOUN
ajst-20816	116	11	of	of	ADP
ajst-20816	116	12	digital	digital	ADJ
ajst-20816	116	13	media	medium	NOUN
ajst-20816	116	14	on	on	ADP
ajst-20816	116	15	sports	sport	NOUN
ajst-20816	116	16	management	management	NOUN
ajst-20816	116	17	in	in	ADP
ajst-20816	116	18	chengdu	chengdu	PROPN
ajst-20816	116	19	,	,	PUNCT
ajst-20816	116	20	china	china	PROPN
ajst-20816	116	21	,	,	PUNCT
ajst-20816	116	22	with	with	ADP
ajst-20816	116	23	special	special	ADJ
ajst-20816	116	24	emphasis	emphasis	NOUN
ajst-20816	116	25	on	on	ADP
ajst-20816	116	26	the	the	DET
ajst-20816	116	27	transformative	transformative	ADJ
ajst-20816	116	28	impact	impact	NOUN
ajst-20816	116	29	of	of	ADP
ajst-20816	116	30	technological	technological	ADJ
ajst-20816	116	31	progress	progress	NOUN
ajst-20816	116	32	and	and	CCONJ
ajst-20816	116	33	changes	change	NOUN
ajst-20816	116	34	in	in	ADP
ajst-20816	116	35	consumer	consumer	NOUN
ajst-20816	116	36	behavior	behavior	NOUN
ajst-20816	116	37	on	on	ADP
ajst-20816	116	38	sports	sport	NOUN
ajst-20816	116	39	management	management	NOUN
ajst-20816	116	40	practice	practice	NOUN
ajst-20816	116	41	.	.	PUNCT
ajst-20816	117	1	the	the	DET
ajst-20816	117	2	study	study	NOUN
ajst-20816	117	3	uses	use	VERB
ajst-20816	117	4	quantitative	quantitative	ADJ
ajst-20816	117	5	data	datum	NOUN
ajst-20816	117	6	methods	method	NOUN
ajst-20816	117	7	,	,	PUNCT
ajst-20816	117	8	collects	collect	VERB
ajst-20816	117	9	data	datum	NOUN
ajst-20816	117	10	from	from	ADP
ajst-20816	117	11	different	different	ADJ
ajst-20816	117	12	stakeholder	stakeholder	NOUN
ajst-20816	117	13	groups	group	NOUN
ajst-20816	117	14	of	of	ADP
ajst-20816	117	15	chengdu	chengdu	PROPN
ajst-20816	117	16	sports	sport	NOUN
ajst-20816	117	17	industry	industry	NOUN
ajst-20816	117	18	through	through	ADP
ajst-20816	117	19	surveys	survey	NOUN
ajst-20816	117	20	and	and	CCONJ
ajst-20816	117	21	interviews	interview	NOUN
ajst-20816	117	22	,	,	PUNCT
ajst-20816	117	23	and	and	CCONJ
ajst-20816	117	24	analyzes	analyze	VERB
ajst-20816	117	25	and	and	CCONJ
ajst-20816	117	26	checks	check	VERB
ajst-20816	117	27	the	the	DET
ajst-20816	117	28	use	use	NOUN
ajst-20816	117	29	of	of	ADP
ajst-20816	117	30	digital	digital	ADJ
ajst-20816	117	31	media	medium	NOUN
ajst-20816	117	32	on	on	ADP
ajst-20816	117	33	microblogging	microblogging	NOUN
ajst-20816	117	34	,	,	PUNCT
ajst-20816	117	35	wechat	wechat	NOUN
ajst-20816	117	36	and	and	CCONJ
ajst-20816	117	37	other	other	ADJ
ajst-20816	117	38	platforms	platform	NOUN
ajst-20816	117	39	,	,	PUNCT
ajst-20816	117	40	providing	provide	VERB
ajst-20816	117	41	a	a	DET
ajst-20816	117	42	comprehensive	comprehensive	ADJ
ajst-20816	117	43	perspective	perspective	NOUN
ajst-20816	117	44	for	for	ADP
ajst-20816	117	45	digital	digital	ADJ
ajst-20816	117	46	strategies	strategy	NOUN
ajst-20816	117	47	in	in	ADP
ajst-20816	117	48	sports	sport	NOUN
ajst-20816	117	49	management	management	NOUN
ajst-20816	117	50	.	.	PUNCT
ajst-20816	118	1	the	the	DET
ajst-20816	118	2	results	result	NOUN
ajst-20816	118	3	show	show	VERB
ajst-20816	118	4	that	that	SCONJ
ajst-20816	118	5	the	the	DET
ajst-20816	118	6	field	field	NOUN
ajst-20816	118	7	of	of	ADP
ajst-20816	118	8	sports	sport	NOUN
ajst-20816	118	9	management	management	NOUN
ajst-20816	118	10	in	in	ADP
ajst-20816	118	11	chengdu	chengdu	PROPN
ajst-20816	118	12	has	have	AUX
ajst-20816	118	13	shifted	shift	VERB
ajst-20816	118	14	from	from	ADP
ajst-20816	118	15	traditional	traditional	ADJ
ajst-20816	118	16	media	medium	NOUN
ajst-20816	118	17	to	to	ADP
ajst-20816	118	18	digital	digital	ADJ
ajst-20816	118	19	media	medium	NOUN
ajst-20816	118	20	.	.	PUNCT
ajst-20816	119	1	digital	digital	ADJ
ajst-20816	119	2	platform	platform	NOUN
ajst-20816	119	3	has	have	AUX
ajst-20816	119	4	become	become	VERB
ajst-20816	119	5	the	the	DET
ajst-20816	119	6	core	core	NOUN
ajst-20816	119	7	of	of	ADP
ajst-20816	119	8	fans	fan	NOUN
ajst-20816	119	9	'	'	PART
ajst-20816	119	10	participation	participation	NOUN
ajst-20816	119	11	,	,	PUNCT
ajst-20816	119	12	marketing	marketing	NOUN
ajst-20816	119	13	strategy	strategy	NOUN
ajst-20816	119	14	and	and	CCONJ
ajst-20816	119	15	brand	brand	NOUN
ajst-20816	119	16	building	building	NOUN
ajst-20816	119	17	,	,	PUNCT
ajst-20816	119	18	and	and	CCONJ
ajst-20816	119	19	has	have	VERB
ajst-20816	119	20	a	a	DET
ajst-20816	119	21	clear	clear	ADJ
ajst-20816	119	22	preference	preference	NOUN
ajst-20816	119	23	for	for	ADP
ajst-20816	119	24	personalized	personalized	ADJ
ajst-20816	119	25	and	and	CCONJ
ajst-20816	119	26	interactive	interactive	ADJ
ajst-20816	119	27	content	content	NOUN
ajst-20816	119	28	.	.	PUNCT
ajst-20816	120	1	the	the	DET
ajst-20816	120	2	study	study	NOUN
ajst-20816	120	3	also	also	ADV
ajst-20816	120	4	emphasized	emphasize	VERB
ajst-20816	120	5	the	the	DET
ajst-20816	120	6	importance	importance	NOUN
ajst-20816	120	7	of	of	ADP
ajst-20816	120	8	advanced	advanced	ADJ
ajst-20816	120	9	technologies	technology	NOUN
ajst-20816	120	10	such	such	ADJ
ajst-20816	120	11	as	as	ADP
ajst-20816	120	12	artificial	artificial	ADJ
ajst-20816	120	13	intelligence	intelligence	NOUN
ajst-20816	120	14	,	,	PUNCT
ajst-20816	120	15	virtual	virtual	ADJ
ajst-20816	120	16	reality	reality	NOUN
ajst-20816	120	17	and	and	CCONJ
ajst-20816	120	18	5	5	NUM
ajst-20816	120	19	g	g	NOUN
ajst-20816	120	20	in	in	ADP
ajst-20816	120	21	improving	improve	VERB
ajst-20816	120	22	fan	fan	NOUN
ajst-20816	120	23	experience	experience	NOUN
ajst-20816	120	24	and	and	CCONJ
ajst-20816	120	25	operational	operational	ADJ
ajst-20816	120	26	efficiency	efficiency	NOUN
ajst-20816	120	27	.	.	PUNCT
ajst-20816	121	1	however	however	ADV
ajst-20816	121	2	,	,	PUNCT
ajst-20816	121	3	digital	digital	ADJ
ajst-20816	121	4	rights	right	NOUN
ajst-20816	121	5	management	management	NOUN
ajst-20816	121	6	,	,	PUNCT
ajst-20816	121	7	online	online	ADJ
ajst-20816	121	8	content	content	NOUN
ajst-20816	121	9	regulation	regulation	NOUN
ajst-20816	121	10	and	and	CCONJ
ajst-20816	121	11	maintaining	maintain	VERB
ajst-20816	121	12	fan	fan	NOUN
ajst-20816	121	13	participation	participation	NOUN
ajst-20816	121	14	in	in	ADP
ajst-20816	121	15	a	a	DET
ajst-20816	121	16	challenging	challenge	VERB
ajst-20816	121	17	digital	digital	ADJ
ajst-20816	121	18	environment	environment	NOUN
ajst-20816	121	19	were	be	AUX
ajst-20816	121	20	identified	identify	VERB
ajst-20816	121	21	as	as	ADP
ajst-20816	121	22	key	key	ADJ
ajst-20816	121	23	issues	issue	NOUN
ajst-20816	121	24	.	.	PUNCT
ajst-20816	122	1	the	the	DET
ajst-20816	122	2	comparative	comparative	ADJ
ajst-20816	122	3	analysis	analysis	NOUN
ajst-20816	122	4	with	with	ADP
ajst-20816	122	5	the	the	DET
ajst-20816	122	6	global	global	ADJ
ajst-20816	122	7	trend	trend	NOUN
ajst-20816	122	8	shows	show	VERB
ajst-20816	122	9	that	that	SCONJ
ajst-20816	122	10	the	the	DET
ajst-20816	122	11	digital	digital	ADJ
ajst-20816	122	12	sports	sport	NOUN
ajst-20816	122	13	management	management	NOUN
ajst-20816	122	14	method	method	NOUN
ajst-20816	122	15	in	in	ADP
ajst-20816	122	16	chengdu	chengdu	PROPN
ajst-20816	122	17	is	be	AUX
ajst-20816	122	18	unique	unique	ADJ
ajst-20816	122	19	and	and	CCONJ
ajst-20816	122	20	universal	universal	ADJ
ajst-20816	122	21	.	.	PUNCT
ajst-20816	123	1	the	the	DET
ajst-20816	123	2	research	research	NOUN
ajst-20816	123	3	emphasizes	emphasize	VERB
ajst-20816	123	4	the	the	DET
ajst-20816	123	5	need	need	NOUN
ajst-20816	123	6	for	for	SCONJ
ajst-20816	123	7	sports	sport	NOUN
ajst-20816	123	8	organizations	organization	NOUN
ajst-20816	123	9	to	to	PART
ajst-20816	123	10	constantly	constantly	ADV
ajst-20816	123	11	adapt	adapt	VERB
ajst-20816	123	12	to	to	ADP
ajst-20816	123	13	the	the	DET
ajst-20816	123	14	digital	digital	ADJ
ajst-20816	123	15	environment	environment	NOUN
ajst-20816	123	16	,	,	PUNCT
ajst-20816	123	17	and	and	CCONJ
ajst-20816	123	18	the	the	DET
ajst-20816	123	19	need	need	NOUN
ajst-20816	123	20	to	to	PART
ajst-20816	123	21	find	find	VERB
ajst-20816	123	22	a	a	DET
ajst-20816	123	23	balance	balance	NOUN
ajst-20816	123	24	between	between	ADP
ajst-20816	123	25	technical	technical	ADJ
ajst-20816	123	26	opportunities	opportunity	NOUN
ajst-20816	123	27	and	and	CCONJ
ajst-20816	123	28	ethics	ethic	NOUN
ajst-20816	123	29	and	and	CCONJ
ajst-20816	123	30	regulation	regulation	NOUN
ajst-20816	123	31	.	.	PUNCT
ajst-20816	124	1	this	this	DET
ajst-20816	124	2	study	study	NOUN
ajst-20816	124	3	conducted	conduct	VERB
ajst-20816	124	4	a	a	DET
ajst-20816	124	5	multi	multi	ADJ
ajst-20816	124	6	-	-	ADJ
ajst-20816	124	7	dimensional	dimensional	ADJ
ajst-20816	124	8	analysis	analysis	NOUN
ajst-20816	124	9	of	of	ADP
ajst-20816	124	10	the	the	DET
ajst-20816	124	11	collected	collect	VERB
ajst-20816	124	12	sample	sample	NOUN
ajst-20816	124	13	data	datum	NOUN
ajst-20816	124	14	,	,	PUNCT
ajst-20816	124	15	including	include	VERB
ajst-20816	124	16	reliability	reliability	NOUN
ajst-20816	124	17	analysis	analysis	NOUN
ajst-20816	124	18	,	,	PUNCT
ajst-20816	124	19	validity	validity	NOUN
ajst-20816	124	20	analysis	analysis	NOUN
ajst-20816	124	21	,	,	PUNCT
ajst-20816	124	22	descriptive	descriptive	ADJ
ajst-20816	124	23	analysis	analysis	NOUN
ajst-20816	124	24	,	,	PUNCT
ajst-20816	124	25	correlation	correlation	NOUN
ajst-20816	124	26	analysis	analysis	NOUN
ajst-20816	124	27	,	,	PUNCT
ajst-20816	124	28	regression	regression	VERB
ajst-20816	124	29	analysis	analysis	NOUN
ajst-20816	124	30	,	,	PUNCT
ajst-20816	124	31	and	and	CCONJ
ajst-20816	124	32	intermediary	intermediary	ADJ
ajst-20816	124	33	validity	validity	NOUN
ajst-20816	124	34	test	test	NOUN
ajst-20816	124	35	analysis	analysis	NOUN
ajst-20816	124	36	.	.	PUNCT
ajst-20816	125	1	cronbach	cronbach	PROPN
ajst-20816	125	2	's	's	PART
ajst-20816	125	3	alpha	alpha	ADJ
ajst-20816	125	4	coefficient	coefficient	NOUN
ajst-20816	125	5	was	be	AUX
ajst-20816	125	6	used	use	VERB
ajst-20816	125	7	to	to	PART
ajst-20816	125	8	evaluate	evaluate	VERB
ajst-20816	125	9	the	the	DET
ajst-20816	125	10	reliability	reliability	NOUN
ajst-20816	125	11	of	of	ADP
ajst-20816	125	12	each	each	DET
ajst-20816	125	13	dimension	dimension	NOUN
ajst-20816	125	14	of	of	ADP
ajst-20816	125	15	the	the	DET
ajst-20816	125	16	questionnaire	questionnaire	NOUN
ajst-20816	125	17	,	,	PUNCT
ajst-20816	125	18	including	include	VERB
ajst-20816	125	19	digital	digital	ADJ
ajst-20816	125	20	media	medium	NOUN
ajst-20816	125	21	,	,	PUNCT
ajst-20816	125	22	user	user	NOUN
ajst-20816	125	23	loyalty	loyalty	NOUN
ajst-20816	125	24	,	,	PUNCT
ajst-20816	125	25	user	user	NOUN
ajst-20816	125	26	experience	experience	NOUN
ajst-20816	125	27	,	,	PUNCT
ajst-20816	125	28	brand	brand	NOUN
ajst-20816	125	29	building	building	NOUN
ajst-20816	125	30	,	,	PUNCT
ajst-20816	125	31	product	product	NOUN
ajst-20816	125	32	revenue	revenue	NOUN
ajst-20816	125	33	generation	generation	NOUN
ajst-20816	125	34	,	,	PUNCT
ajst-20816	125	35	product	product	NOUN
ajst-20816	125	36	innovation	innovation	NOUN
ajst-20816	125	37	and	and	CCONJ
ajst-20816	125	38	copyright	copyright	NOUN
ajst-20816	125	39	protection	protection	NOUN
ajst-20816	125	40	.	.	PUNCT
ajst-20816	126	1	the	the	DET
ajst-20816	126	2	coefficients	coefficient	NOUN
ajst-20816	126	3	of	of	ADP
ajst-20816	126	4	all	all	DET
ajst-20816	126	5	dimensions	dimension	NOUN
ajst-20816	126	6	exceeded	exceed	VERB
ajst-20816	126	7	0.7	0.7	NUM
ajst-20816	126	8	,	,	PUNCT
ajst-20816	126	9	indicating	indicate	VERB
ajst-20816	126	10	that	that	SCONJ
ajst-20816	126	11	the	the	DET
ajst-20816	126	12	questionnaire	questionnaire	NOUN
ajst-20816	126	13	has	have	VERB
ajst-20816	126	14	high	high	ADJ
ajst-20816	126	15	reliability	reliability	NOUN
ajst-20816	126	16	.	.	PUNCT
ajst-20816	127	1	at	at	ADP
ajst-20816	127	2	the	the	DET
ajst-20816	127	3	same	same	ADJ
ajst-20816	127	4	time	time	NOUN
ajst-20816	127	5	,	,	PUNCT
ajst-20816	127	6	the	the	DET
ajst-20816	127	7	correlation	correlation	NOUN
ajst-20816	127	8	analysis	analysis	NOUN
ajst-20816	127	9	shows	show	VERB
ajst-20816	127	10	that	that	SCONJ
ajst-20816	127	11	the	the	DET
ajst-20816	127	12	correlation	correlation	NOUN
ajst-20816	127	13	between	between	ADP
ajst-20816	127	14	digital	digital	ADJ
ajst-20816	127	15	media	medium	NOUN
ajst-20816	127	16	and	and	CCONJ
ajst-20816	127	17	brand	brand	NOUN
ajst-20816	127	18	building	building	NOUN
ajst-20816	127	19	,	,	PUNCT
ajst-20816	127	20	product	product	NOUN
ajst-20816	127	21	revenue	revenue	NOUN
ajst-20816	127	22	generation	generation	NOUN
ajst-20816	127	23	and	and	CCONJ
ajst-20816	127	24	product	product	NOUN
ajst-20816	127	25	innovation	innovation	NOUN
ajst-20816	127	26	is	be	AUX
ajst-20816	127	27	very	very	ADV
ajst-20816	127	28	high	high	ADJ
ajst-20816	127	29	,	,	PUNCT
ajst-20816	127	30	and	and	CCONJ
ajst-20816	127	31	user	user	NOUN
ajst-20816	127	32	loyalty	loyalty	NOUN
ajst-20816	127	33	also	also	ADV
ajst-20816	127	34	has	have	VERB
ajst-20816	127	35	an	an	DET
ajst-20816	127	36	important	important	ADJ
ajst-20816	127	37	impact	impact	NOUN
ajst-20816	127	38	on	on	ADP
ajst-20816	127	39	brand	brand	NOUN
ajst-20816	127	40	and	and	CCONJ
ajst-20816	127	41	innovation	innovation	NOUN
ajst-20816	127	42	,	,	PUNCT
ajst-20816	127	43	emphasizing	emphasize	VERB
ajst-20816	127	44	the	the	DET
ajst-20816	127	45	close	close	ADJ
ajst-20816	127	46	relationship	relationship	NOUN
ajst-20816	127	47	between	between	ADP
ajst-20816	127	48	these	these	DET
ajst-20816	127	49	factors	factor	NOUN
ajst-20816	127	50	.	.	PUNCT
ajst-20816	128	1	this	this	DET
ajst-20816	128	2	paper	paper	NOUN
ajst-20816	128	3	also	also	ADV
ajst-20816	128	4	discusses	discuss	VERB
ajst-20816	128	5	the	the	DET
ajst-20816	128	6	impact	impact	NOUN
ajst-20816	128	7	of	of	ADP
ajst-20816	128	8	digital	digital	ADJ
ajst-20816	128	9	media	medium	NOUN
ajst-20816	128	10	,	,	PUNCT
ajst-20816	128	11	user	user	NOUN
ajst-20816	128	12	loyalty	loyalty	NOUN
ajst-20816	128	13	and	and	CCONJ
ajst-20816	128	14	user	user	NOUN
ajst-20816	128	15	experience	experience	NOUN
ajst-20816	128	16	on	on	ADP
ajst-20816	128	17	brand	brand	NOUN
ajst-20816	128	18	building	building	NOUN
ajst-20816	128	19	,	,	PUNCT
ajst-20816	128	20	product	product	NOUN
ajst-20816	128	21	revenue	revenue	NOUN
ajst-20816	128	22	generation	generation	NOUN
ajst-20816	128	23	,	,	PUNCT
ajst-20816	128	24	product	product	NOUN
ajst-20816	128	25	innovation	innovation	NOUN
ajst-20816	128	26	and	and	CCONJ
ajst-20816	128	27	copyright	copyright	NOUN
ajst-20816	128	28	protection	protection	NOUN
ajst-20816	128	29	.	.	PUNCT
ajst-20816	129	1	the	the	DET
ajst-20816	129	2	goodness	goodness	NOUN
ajst-20816	129	3	of	of	ADP
ajst-20816	129	4	fit	fit	ADJ
ajst-20816	129	5	analysis	analysis	NOUN
ajst-20816	129	6	of	of	ADP
ajst-20816	129	7	the	the	DET
ajst-20816	129	8	regression	regression	NOUN
ajst-20816	129	9	model	model	NOUN
ajst-20816	129	10	and	and	CCONJ
ajst-20816	129	11	the	the	DET
ajst-20816	129	12	f	f	PROPN
ajst-20816	129	13	value	value	NOUN
ajst-20816	129	14	and	and	CCONJ
ajst-20816	129	15	p	p	NOUN
ajst-20816	129	16	value	value	NOUN
ajst-20816	129	17	of	of	ADP
ajst-20816	129	18	the	the	DET
ajst-20816	129	19	integrity	integrity	NOUN
ajst-20816	129	20	test	test	NOUN
ajst-20816	129	21	show	show	VERB
ajst-20816	129	22	that	that	SCONJ
ajst-20816	129	23	the	the	DET
ajst-20816	129	24	model	model	NOUN
ajst-20816	129	25	has	have	VERB
ajst-20816	129	26	good	good	ADJ
ajst-20816	129	27	explanatory	explanatory	ADJ
ajst-20816	129	28	power	power	NOUN
ajst-20816	129	29	.	.	PUNCT
ajst-20816	130	1	the	the	DET
ajst-20816	130	2	positive	positive	ADJ
ajst-20816	130	3	impact	impact	NOUN
ajst-20816	130	4	of	of	ADP
ajst-20816	130	5	variables	variable	NOUN
ajst-20816	130	6	emphasizes	emphasize	VERB
ajst-20816	130	7	the	the	DET
ajst-20816	130	8	importance	importance	NOUN
ajst-20816	130	9	of	of	ADP
ajst-20816	130	10	enhancing	enhance	VERB
ajst-20816	130	11	user	user	NOUN
ajst-20816	130	12	loyalty	loyalty	NOUN
ajst-20816	130	13	and	and	CCONJ
ajst-20816	130	14	experience	experience	NOUN
ajst-20816	130	15	in	in	ADP
ajst-20816	130	16	strengthening	strengthen	VERB
ajst-20816	130	17	brand	brand	NOUN
ajst-20816	130	18	building	building	NOUN
ajst-20816	130	19	,	,	PUNCT
ajst-20816	130	20	promoting	promote	VERB
ajst-20816	130	21	product	product	NOUN
ajst-20816	130	22	revenue	revenue	NOUN
ajst-20816	130	23	generation	generation	NOUN
ajst-20816	130	24	and	and	CCONJ
ajst-20816	130	25	innovation	innovation	NOUN
ajst-20816	130	26	,	,	PUNCT
ajst-20816	130	27	and	and	CCONJ
ajst-20816	130	28	copyright	copyright	NOUN
ajst-20816	130	29	protection	protection	NOUN
ajst-20816	130	30	in	in	ADP
ajst-20816	130	31	the	the	DET
ajst-20816	130	32	digital	digital	ADJ
ajst-20816	130	33	media	medium	NOUN
ajst-20816	130	34	environment	environment	NOUN
ajst-20816	130	35	.	.	PUNCT
ajst-20816	131	1	this	this	DET
ajst-20816	131	2	study	study	NOUN
ajst-20816	131	3	found	find	VERB
ajst-20816	131	4	that	that	SCONJ
ajst-20816	131	5	digital	digital	ADJ
ajst-20816	131	6	media	medium	NOUN
ajst-20816	131	7	has	have	VERB
ajst-20816	131	8	a	a	DET
ajst-20816	131	9	significant	significant	ADJ
ajst-20816	131	10	positive	positive	ADJ
ajst-20816	131	11	effect	effect	NOUN
ajst-20816	131	12	on	on	ADP
ajst-20816	131	13	user	user	NOUN
ajst-20816	131	14	loyalty	loyalty	NOUN
ajst-20816	131	15	,	,	PUNCT
ajst-20816	131	16	which	which	PRON
ajst-20816	131	17	indirectly	indirectly	ADV
ajst-20816	131	18	promotes	promote	VERB
ajst-20816	131	19	brand	brand	NOUN
ajst-20816	131	20	building	building	NOUN
ajst-20816	131	21	by	by	ADP
ajst-20816	131	22	improving	improve	VERB
ajst-20816	131	23	user	user	NOUN
ajst-20816	131	24	loyalty	loyalty	NOUN
ajst-20816	131	25	and	and	CCONJ
ajst-20816	131	26	user	user	NOUN
ajst-20816	131	27	experience	experience	NOUN
ajst-20816	131	28	.	.	PUNCT
ajst-20816	132	1	specifically	specifically	ADV
ajst-20816	132	2	,	,	PUNCT
ajst-20816	132	3	the	the	DET
ajst-20816	132	4	mediating	mediate	VERB
ajst-20816	132	5	effects	effect	NOUN
ajst-20816	132	6	of	of	ADP
ajst-20816	132	7	user	user	NOUN
ajst-20816	132	8	loyalty	loyalty	NOUN
ajst-20816	132	9	and	and	CCONJ
ajst-20816	132	10	user	user	NOUN
ajst-20816	132	11	experience	experience	NOUN
ajst-20816	132	12	account	account	VERB
ajst-20816	132	13	for	for	ADP
ajst-20816	132	14	55.1	55.1	NUM
ajst-20816	132	15	%	%	NOUN
ajst-20816	132	16	and	and	CCONJ
ajst-20816	132	17	18.5	18.5	NUM
ajst-20816	132	18	%	%	NOUN
ajst-20816	132	19	of	of	ADP
ajst-20816	132	20	the	the	DET
ajst-20816	132	21	total	total	ADJ
ajst-20816	132	22	effects	effect	NOUN
ajst-20816	132	23	,	,	PUNCT
ajst-20816	132	24	indicating	indicate	VERB
ajst-20816	132	25	that	that	SCONJ
ajst-20816	132	26	these	these	DET
ajst-20816	132	27	two	two	NUM
ajst-20816	132	28	mediating	mediate	VERB
ajst-20816	132	29	variables	variable	NOUN
ajst-20816	132	30	play	play	VERB
ajst-20816	132	31	an	an	DET
ajst-20816	132	32	important	important	ADJ
ajst-20816	132	33	role	role	NOUN
ajst-20816	132	34	in	in	ADP
ajst-20816	132	35	the	the	DET
ajst-20816	132	36	path	path	NOUN
ajst-20816	132	37	of	of	ADP
ajst-20816	132	38	digital	digital	ADJ
ajst-20816	132	39	media	medium	NOUN
ajst-20816	132	40	's	's	PART
ajst-20816	132	41	impact	impact	NOUN
ajst-20816	132	42	on	on	ADP
ajst-20816	132	43	brand	brand	NOUN
ajst-20816	132	44	building	building	NOUN
ajst-20816	132	45	.	.	PUNCT
ajst-20816	133	1	secondly	secondly	ADV
ajst-20816	133	2	,	,	PUNCT
ajst-20816	133	3	the	the	DET
ajst-20816	133	4	study	study	NOUN
ajst-20816	133	5	further	far	ADV
ajst-20816	133	6	verified	verify	VERB
ajst-20816	133	7	the	the	DET
ajst-20816	133	8	mediating	mediate	VERB
ajst-20816	133	9	role	role	NOUN
ajst-20816	133	10	of	of	ADP
ajst-20816	133	11	user	user	NOUN
ajst-20816	133	12	loyalty	loyalty	NOUN
ajst-20816	133	13	and	and	CCONJ
ajst-20816	133	14	user	user	NOUN
ajst-20816	133	15	experience	experience	NOUN
ajst-20816	133	16	in	in	ADP
ajst-20816	133	17	the	the	DET
ajst-20816	133	18	impact	impact	NOUN
ajst-20816	133	19	of	of	ADP
ajst-20816	133	20	digital	digital	ADJ
ajst-20816	133	21	media	medium	NOUN
ajst-20816	133	22	on	on	ADP
ajst-20816	133	23	product	product	NOUN
ajst-20816	133	24	revenue	revenue	NOUN
ajst-20816	133	25	through	through	ADP
ajst-20816	133	26	bootstrap	bootstrap	NOUN
ajst-20816	133	27	sampling	sample	VERB
ajst-20816	133	28	test	test	NOUN
ajst-20816	133	29	.	.	PUNCT
ajst-20816	134	1	the	the	DET
ajst-20816	134	2	results	result	NOUN
ajst-20816	134	3	show	show	VERB
ajst-20816	134	4	that	that	SCONJ
ajst-20816	134	5	these	these	DET
ajst-20816	134	6	two	two	NUM
ajst-20816	134	7	mediating	mediate	VERB
ajst-20816	134	8	variables	variable	NOUN
ajst-20816	134	9	jointly	jointly	ADV
ajst-20816	134	10	explain	explain	VERB
ajst-20816	134	11	47.1	47.1	NUM
ajst-20816	134	12	%	%	NOUN
ajst-20816	134	13	and	and	CCONJ
ajst-20816	134	14	23.7	23.7	NUM
ajst-20816	134	15	%	%	NOUN
ajst-20816	134	16	of	of	ADP
ajst-20816	134	17	the	the	DET
ajst-20816	134	18	total	total	ADJ
ajst-20816	134	19	effect	effect	NOUN
ajst-20816	134	20	,	,	PUNCT
ajst-20816	134	21	which	which	PRON
ajst-20816	134	22	once	once	ADV
ajst-20816	134	23	again	again	ADV
ajst-20816	134	24	confirms	confirm	VERB
ajst-20816	134	25	the	the	DET
ajst-20816	134	26	key	key	ADJ
ajst-20816	134	27	role	role	NOUN
ajst-20816	134	28	of	of	ADP
ajst-20816	134	29	user	user	NOUN
ajst-20816	134	30	loyalty	loyalty	NOUN
ajst-20816	134	31	and	and	CCONJ
ajst-20816	134	32	user	user	NOUN
ajst-20816	134	33	experience	experience	NOUN
ajst-20816	134	34	in	in	ADP
ajst-20816	134	35	promoting	promote	VERB
ajst-20816	134	36	product	product	NOUN
ajst-20816	134	37	revenue	revenue	NOUN
ajst-20816	134	38	.	.	PUNCT
ajst-20816	135	1	for	for	ADP
ajst-20816	135	2	product	product	NOUN
ajst-20816	135	3	innovation	innovation	NOUN
ajst-20816	135	4	,	,	PUNCT
ajst-20816	135	5	the	the	DET
ajst-20816	135	6	study	study	NOUN
ajst-20816	135	7	also	also	ADV
ajst-20816	135	8	uses	use	VERB
ajst-20816	135	9	the	the	DET
ajst-20816	135	10	mediation	mediation	NOUN
ajst-20816	135	11	effect	effect	NOUN
ajst-20816	135	12	model	model	NOUN
ajst-20816	135	13	to	to	PART
ajst-20816	135	14	test	test	VERB
ajst-20816	135	15	,	,	PUNCT
ajst-20816	135	16	and	and	CCONJ
ajst-20816	135	17	finds	find	VERB
ajst-20816	135	18	that	that	SCONJ
ajst-20816	135	19	digital	digital	ADJ
ajst-20816	135	20	media	medium	NOUN
ajst-20816	135	21	directly	directly	ADV
ajst-20816	135	22	promotes	promote	VERB
ajst-20816	135	23	product	product	NOUN
ajst-20816	135	24	innovation	innovation	NOUN
ajst-20816	135	25	,	,	PUNCT
ajst-20816	135	26	and	and	CCONJ
ajst-20816	135	27	indirectly	indirectly	ADV
ajst-20816	135	28	promotes	promote	VERB
ajst-20816	135	29	212	212	NUM
ajst-20816	135	30	product	product	NOUN
ajst-20816	135	31	innovation	innovation	NOUN
ajst-20816	135	32	by	by	ADP
ajst-20816	135	33	enhancing	enhance	VERB
ajst-20816	135	34	user	user	NOUN
ajst-20816	135	35	loyalty	loyalty	NOUN
ajst-20816	135	36	and	and	CCONJ
ajst-20816	135	37	improving	improve	VERB
ajst-20816	135	38	user	user	NOUN
ajst-20816	135	39	experience	experience	NOUN
ajst-20816	135	40	.	.	PUNCT
ajst-20816	136	1	among	among	ADP
ajst-20816	136	2	them	they	PRON
ajst-20816	136	3	,	,	PUNCT
ajst-20816	136	4	the	the	DET
ajst-20816	136	5	mediating	mediate	VERB
ajst-20816	136	6	effect	effect	NOUN
ajst-20816	136	7	of	of	ADP
ajst-20816	136	8	user	user	NOUN
ajst-20816	136	9	loyalty	loyalty	NOUN
ajst-20816	136	10	and	and	CCONJ
ajst-20816	136	11	user	user	NOUN
ajst-20816	136	12	experience	experience	NOUN
ajst-20816	136	13	accounted	account	VERB
ajst-20816	136	14	for	for	ADP
ajst-20816	136	15	52.0	52.0	NUM
ajst-20816	136	16	%	%	NOUN
ajst-20816	136	17	and	and	CCONJ
ajst-20816	136	18	20.3	20.3	NUM
ajst-20816	136	19	%	%	NOUN
ajst-20816	136	20	of	of	ADP
ajst-20816	136	21	the	the	DET
ajst-20816	136	22	total	total	ADJ
ajst-20816	136	23	effect	effect	NOUN
ajst-20816	136	24	,	,	PUNCT
ajst-20816	136	25	respectively	respectively	ADV
ajst-20816	136	26	,	,	PUNCT
ajst-20816	136	27	highlighting	highlight	VERB
ajst-20816	136	28	the	the	DET
ajst-20816	136	29	importance	importance	NOUN
ajst-20816	136	30	of	of	ADP
ajst-20816	136	31	these	these	DET
ajst-20816	136	32	two	two	NUM
ajst-20816	136	33	variables	variable	NOUN
ajst-20816	136	34	in	in	ADP
ajst-20816	136	35	promoting	promote	VERB
ajst-20816	136	36	product	product	NOUN
ajst-20816	136	37	innovation	innovation	NOUN
ajst-20816	136	38	.	.	PUNCT
ajst-20816	137	1	in	in	ADP
ajst-20816	137	2	discussing	discuss	VERB
ajst-20816	137	3	the	the	DET
ajst-20816	137	4	impact	impact	NOUN
ajst-20816	137	5	of	of	ADP
ajst-20816	137	6	digital	digital	ADJ
ajst-20816	137	7	media	medium	NOUN
ajst-20816	137	8	on	on	ADP
ajst-20816	137	9	copyright	copyright	NOUN
ajst-20816	137	10	protection	protection	NOUN
ajst-20816	137	11	.	.	PUNCT
ajst-20816	138	1	the	the	DET
ajst-20816	138	2	results	result	NOUN
ajst-20816	138	3	show	show	VERB
ajst-20816	138	4	that	that	SCONJ
ajst-20816	138	5	digital	digital	ADJ
ajst-20816	138	6	media	medium	NOUN
ajst-20816	138	7	directly	directly	ADV
ajst-20816	138	8	and	and	CCONJ
ajst-20816	138	9	positively	positively	ADV
ajst-20816	138	10	affect	affect	VERB
ajst-20816	138	11	copyright	copyright	NOUN
ajst-20816	138	12	protection	protection	NOUN
ajst-20816	138	13	,	,	PUNCT
ajst-20816	138	14	and	and	CCONJ
ajst-20816	138	15	indirectly	indirectly	ADV
ajst-20816	138	16	promote	promote	VERB
ajst-20816	138	17	copyright	copyright	NOUN
ajst-20816	138	18	protection	protection	NOUN
ajst-20816	138	19	through	through	ADP
ajst-20816	138	20	the	the	DET
ajst-20816	138	21	improvement	improvement	NOUN
ajst-20816	138	22	of	of	ADP
ajst-20816	138	23	user	user	NOUN
ajst-20816	138	24	loyalty	loyalty	NOUN
ajst-20816	138	25	and	and	CCONJ
ajst-20816	138	26	user	user	NOUN
ajst-20816	138	27	experience	experience	NOUN
ajst-20816	138	28	.	.	PUNCT
ajst-20816	139	1	the	the	DET
ajst-20816	139	2	mediating	mediate	VERB
ajst-20816	139	3	effects	effect	NOUN
ajst-20816	139	4	of	of	ADP
ajst-20816	139	5	user	user	NOUN
ajst-20816	139	6	loyalty	loyalty	NOUN
ajst-20816	139	7	and	and	CCONJ
ajst-20816	139	8	user	user	NOUN
ajst-20816	139	9	experience	experience	NOUN
ajst-20816	139	10	in	in	ADP
ajst-20816	139	11	the	the	DET
ajst-20816	139	12	total	total	ADJ
ajst-20816	139	13	effect	effect	NOUN
ajst-20816	139	14	were	be	AUX
ajst-20816	139	15	0.269	0.269	NUM
ajst-20816	139	16	and	and	CCONJ
ajst-20816	139	17	0.145	0.145	NUM
ajst-20816	139	18	,	,	PUNCT
ajst-20816	139	19	respectively	respectively	ADV
ajst-20816	139	20	,	,	PUNCT
ajst-20816	139	21	highlighting	highlight	VERB
ajst-20816	139	22	their	their	PRON
ajst-20816	139	23	role	role	NOUN
ajst-20816	139	24	in	in	ADP
ajst-20816	139	25	strengthening	strengthen	VERB
ajst-20816	139	26	copyright	copyright	NOUN
ajst-20816	139	27	protection	protection	NOUN
ajst-20816	139	28	.	.	PUNCT
ajst-20816	140	1	the	the	DET
ajst-20816	140	2	positive	positive	ADJ
ajst-20816	140	3	effect	effect	NOUN
ajst-20816	140	4	of	of	ADP
ajst-20816	140	5	digital	digital	ADJ
ajst-20816	140	6	media	medium	NOUN
ajst-20816	140	7	on	on	ADP
ajst-20816	140	8	user	user	NOUN
ajst-20816	140	9	loyalty	loyalty	NOUN
ajst-20816	140	10	and	and	CCONJ
ajst-20816	140	11	user	user	NOUN
ajst-20816	140	12	experience	experience	NOUN
ajst-20816	140	13	,	,	PUNCT
ajst-20816	140	14	and	and	CCONJ
ajst-20816	140	15	how	how	SCONJ
ajst-20816	140	16	they	they	PRON
ajst-20816	140	17	significantly	significantly	ADV
ajst-20816	140	18	affect	affect	VERB
ajst-20816	140	19	brand	brand	NOUN
ajst-20816	140	20	building	building	NOUN
ajst-20816	140	21	,	,	PUNCT
ajst-20816	140	22	product	product	NOUN
ajst-20816	140	23	revenue	revenue	NOUN
ajst-20816	140	24	generation	generation	NOUN
ajst-20816	140	25	and	and	CCONJ
ajst-20816	140	26	innovation	innovation	NOUN
ajst-20816	140	27	through	through	ADP
ajst-20816	140	28	the	the	DET
ajst-20816	140	29	mediation	mediation	NOUN
ajst-20816	140	30	effect	effect	NOUN
ajst-20816	140	31	model	model	NOUN
ajst-20816	140	32	.	.	PUNCT
ajst-20816	141	1	for	for	ADP
ajst-20816	141	2	example	example	NOUN
ajst-20816	141	3	,	,	PUNCT
ajst-20816	141	4	the	the	DET
ajst-20816	141	5	positive	positive	ADJ
ajst-20816	141	6	impact	impact	NOUN
ajst-20816	141	7	of	of	ADP
ajst-20816	141	8	digital	digital	ADJ
ajst-20816	141	9	media	medium	NOUN
ajst-20816	141	10	on	on	ADP
ajst-20816	141	11	user	user	NOUN
ajst-20816	141	12	loyalty	loyalty	NOUN
ajst-20816	141	13	(	(	PUNCT
ajst-20816	141	14	β=	β=	NOUN
ajst-20816	141	15	783	783	NUM
ajst-20816	141	16	,	,	PUNCT
ajst-20816	141	17	p<0.001	p<0.001	PROPN
ajst-20816	141	18	)	)	PUNCT
ajst-20816	141	19	,	,	PUNCT
ajst-20816	141	20	and	and	CCONJ
ajst-20816	141	21	the	the	DET
ajst-20816	141	22	positive	positive	ADJ
ajst-20816	141	23	impact	impact	NOUN
ajst-20816	141	24	on	on	ADP
ajst-20816	141	25	user	user	NOUN
ajst-20816	141	26	experience	experience	NOUN
ajst-20816	141	27	(	(	PUNCT
ajst-20816	141	28	β=	β=	NOUN
ajst-20816	141	29	545	545	NUM
ajst-20816	141	30	,	,	PUNCT
ajst-20816	141	31	p<0.001	p<0.001	PROPN
ajst-20816	141	32	)	)	PUNCT
ajst-20816	141	33	.	.	PUNCT
ajst-20816	142	1	the	the	DET
ajst-20816	142	2	mediating	mediate	VERB
ajst-20816	142	3	effect	effect	NOUN
ajst-20816	142	4	analysis	analysis	NOUN
ajst-20816	142	5	reveals	reveal	VERB
ajst-20816	142	6	the	the	DET
ajst-20816	142	7	mechanism	mechanism	NOUN
ajst-20816	142	8	of	of	ADP
ajst-20816	142	9	user	user	NOUN
ajst-20816	142	10	loyalty	loyalty	NOUN
ajst-20816	142	11	and	and	CCONJ
ajst-20816	142	12	user	user	NOUN
ajst-20816	142	13	experience	experience	NOUN
ajst-20816	142	14	on	on	ADP
ajst-20816	142	15	brand	brand	NOUN
ajst-20816	142	16	building	building	NOUN
ajst-20816	142	17	,	,	PUNCT
ajst-20816	142	18	product	product	NOUN
ajst-20816	142	19	revenue	revenue	NOUN
ajst-20816	142	20	generation	generation	NOUN
ajst-20816	142	21	and	and	CCONJ
ajst-20816	142	22	product	product	NOUN
ajst-20816	142	23	innovation	innovation	NOUN
ajst-20816	142	24	under	under	ADP
ajst-20816	142	25	the	the	DET
ajst-20816	142	26	influence	influence	NOUN
ajst-20816	142	27	of	of	ADP
ajst-20816	142	28	digital	digital	ADJ
ajst-20816	142	29	media	medium	NOUN
ajst-20816	142	30	.	.	PUNCT
ajst-20816	143	1	the	the	DET
ajst-20816	143	2	robustness	robustness	NOUN
ajst-20816	143	3	of	of	ADP
ajst-20816	143	4	these	these	DET
ajst-20816	143	5	mediating	mediate	VERB
ajst-20816	143	6	effects	effect	NOUN
ajst-20816	143	7	was	be	AUX
ajst-20816	143	8	further	far	ADV
ajst-20816	143	9	verified	verify	VERB
ajst-20816	143	10	by	by	ADP
ajst-20816	143	11	bootstrap	bootstrap	NOUN
ajst-20816	143	12	test	test	NOUN
ajst-20816	143	13	.	.	PUNCT
ajst-20816	144	1	the	the	DET
ajst-20816	144	2	results	result	NOUN
ajst-20816	144	3	of	of	ADP
ajst-20816	144	4	regression	regression	NOUN
ajst-20816	144	5	analysis	analysis	NOUN
ajst-20816	144	6	show	show	VERB
ajst-20816	144	7	the	the	DET
ajst-20816	144	8	overall	overall	ADJ
ajst-20816	144	9	significance	significance	NOUN
ajst-20816	144	10	of	of	ADP
ajst-20816	144	11	the	the	DET
ajst-20816	144	12	model	model	NOUN
ajst-20816	144	13	(	(	PUNCT
ajst-20816	144	14	e.g.	e.g.	ADV
ajst-20816	144	15	,	,	PUNCT
ajst-20816	144	16	f	f	PROPN
ajst-20816	144	17	value	value	NOUN
ajst-20816	144	18	and	and	CCONJ
ajst-20816	144	19	p	p	NOUN
ajst-20816	144	20	value	value	NOUN
ajst-20816	144	21	)	)	PUNCT
ajst-20816	144	22	,	,	PUNCT
ajst-20816	144	23	and	and	CCONJ
ajst-20816	144	24	the	the	DET
ajst-20816	144	25	explanatory	explanatory	ADJ
ajst-20816	144	26	degree	degree	NOUN
ajst-20816	144	27	of	of	ADP
ajst-20816	144	28	independent	independent	ADJ
ajst-20816	144	29	variables	variable	NOUN
ajst-20816	144	30	to	to	ADP
ajst-20816	144	31	dependent	dependent	ADJ
ajst-20816	144	32	variables	variable	NOUN
ajst-20816	144	33	(	(	PUNCT
ajst-20816	144	34	e.g.	e.g.	ADV
ajst-20816	144	35	,	,	PUNCT
ajst-20816	144	36	r	r	NOUN
ajst-20816	144	37	²	²	PUNCT
ajst-20816	144	38	these	these	DET
ajst-20816	144	39	statistical	statistical	ADJ
ajst-20816	144	40	indicators	indicator	NOUN
ajst-20816	144	41	support	support	VERB
ajst-20816	144	42	the	the	DET
ajst-20816	144	43	validation	validation	NOUN
ajst-20816	144	44	of	of	ADP
ajst-20816	144	45	research	research	NOUN
ajst-20816	144	46	hypotheses	hypothesis	NOUN
ajst-20816	144	47	.	.	PUNCT
ajst-20816	145	1	to	to	PART
ajst-20816	145	2	sum	sum	VERB
ajst-20816	145	3	up	up	ADP
ajst-20816	145	4	,	,	PUNCT
ajst-20816	145	5	through	through	ADP
ajst-20816	145	6	these	these	DET
ajst-20816	145	7	statistical	statistical	ADJ
ajst-20816	145	8	evidences	evidence	NOUN
ajst-20816	145	9	and	and	CCONJ
ajst-20816	145	10	analysis	analysis	NOUN
ajst-20816	145	11	results	result	NOUN
ajst-20816	145	12	,	,	PUNCT
ajst-20816	145	13	it	it	PRON
ajst-20816	145	14	can	can	AUX
ajst-20816	145	15	be	be	AUX
ajst-20816	145	16	confirmed	confirm	VERB
ajst-20816	145	17	that	that	SCONJ
ajst-20816	145	18	the	the	DET
ajst-20816	145	19	hypothesis	hypothesis	NOUN
ajst-20816	145	20	proposed	propose	VERB
ajst-20816	145	21	on	on	ADP
ajst-20816	145	22	page	page	NOUN
ajst-20816	145	23	12	12	NUM
ajst-20816	145	24	is	be	AUX
ajst-20816	145	25	statistically	statistically	ADV
ajst-20816	145	26	significant	significant	ADJ
ajst-20816	145	27	,	,	PUNCT
ajst-20816	145	28	and	and	CCONJ
ajst-20816	145	29	the	the	DET
ajst-20816	145	30	research	research	NOUN
ajst-20816	145	31	objectives	objective	NOUN
ajst-20816	145	32	are	be	AUX
ajst-20816	145	33	empirically	empirically	ADV
ajst-20816	145	34	supported	support	VERB
ajst-20816	145	35	.	.	PUNCT
ajst-20816	146	1	these	these	DET
ajst-20816	146	2	results	result	NOUN
ajst-20816	146	3	provide	provide	VERB
ajst-20816	146	4	a	a	DET
ajst-20816	146	5	strong	strong	ADJ
ajst-20816	146	6	verification	verification	NOUN
ajst-20816	146	7	basis	basis	NOUN
ajst-20816	146	8	for	for	ADP
ajst-20816	146	9	the	the	DET
ajst-20816	146	10	role	role	NOUN
ajst-20816	146	11	of	of	ADP
ajst-20816	146	12	digital	digital	ADJ
ajst-20816	146	13	media	medium	NOUN
ajst-20816	146	14	in	in	ADP
ajst-20816	146	15	promoting	promote	VERB
ajst-20816	146	16	brand	brand	NOUN
ajst-20816	146	17	building	building	NOUN
ajst-20816	146	18	,	,	PUNCT
ajst-20816	146	19	product	product	NOUN
ajst-20816	146	20	revenue	revenue	NOUN
ajst-20816	146	21	generation	generation	NOUN
ajst-20816	146	22	,	,	PUNCT
ajst-20816	146	23	product	product	NOUN
ajst-20816	146	24	innovation	innovation	NOUN
ajst-20816	146	25	and	and	CCONJ
ajst-20816	146	26	copyright	copyright	NOUN
ajst-20816	146	27	protection	protection	NOUN
ajst-20816	146	28	.	.	PUNCT
ajst-20816	147	1	through	through	ADP
ajst-20816	147	2	this	this	DET
ajst-20816	147	3	series	series	NOUN
ajst-20816	147	4	of	of	ADP
ajst-20816	147	5	analysis	analysis	NOUN
ajst-20816	147	6	,	,	PUNCT
ajst-20816	147	7	the	the	DET
ajst-20816	147	8	research	research	NOUN
ajst-20816	147	9	reveals	reveal	VERB
ajst-20816	147	10	how	how	SCONJ
ajst-20816	147	11	digital	digital	ADJ
ajst-20816	147	12	media	medium	NOUN
ajst-20816	147	13	indirectly	indirectly	ADV
ajst-20816	147	14	affects	affect	VERB
ajst-20816	147	15	brand	brand	NOUN
ajst-20816	147	16	building	building	NOUN
ajst-20816	147	17	,	,	PUNCT
ajst-20816	147	18	product	product	NOUN
ajst-20816	147	19	revenue	revenue	NOUN
ajst-20816	147	20	generation	generation	NOUN
ajst-20816	147	21	,	,	PUNCT
ajst-20816	147	22	product	product	NOUN
ajst-20816	147	23	innovation	innovation	NOUN
ajst-20816	147	24	and	and	CCONJ
ajst-20816	147	25	copyright	copyright	NOUN
ajst-20816	147	26	protection	protection	NOUN
ajst-20816	147	27	by	by	ADP
ajst-20816	147	28	enhancing	enhance	VERB
ajst-20816	147	29	user	user	NOUN
ajst-20816	147	30	loyalty	loyalty	NOUN
ajst-20816	147	31	and	and	CCONJ
ajst-20816	147	32	improving	improve	VERB
ajst-20816	147	33	user	user	NOUN
ajst-20816	147	34	experience	experience	NOUN
ajst-20816	147	35	.	.	PUNCT
ajst-20816	148	1	these	these	DET
ajst-20816	148	2	findings	finding	NOUN
ajst-20816	148	3	provide	provide	VERB
ajst-20816	148	4	valuable	valuable	ADJ
ajst-20816	148	5	insights	insight	NOUN
ajst-20816	148	6	into	into	ADP
ajst-20816	148	7	the	the	DET
ajst-20816	148	8	role	role	NOUN
ajst-20816	148	9	of	of	ADP
ajst-20816	148	10	digital	digital	ADJ
ajst-20816	148	11	media	medium	NOUN
ajst-20816	148	12	in	in	ADP
ajst-20816	148	13	the	the	DET
ajst-20816	148	14	modern	modern	ADJ
ajst-20816	148	15	business	business	NOUN
ajst-20816	148	16	environment	environment	NOUN
ajst-20816	148	17	.	.	PUNCT
ajst-20816	149	1	acknowledgment	acknowledgment	NOUN
ajst-20816	149	2	i	i	PRON
ajst-20816	149	3	would	would	AUX
ajst-20816	149	4	like	like	VERB
ajst-20816	149	5	to	to	PART
ajst-20816	149	6	express	express	VERB
ajst-20816	149	7	my	my	PRON
ajst-20816	149	8	deepest	deep	ADJ
ajst-20816	149	9	gratitude	gratitude	NOUN
ajst-20816	149	10	to	to	ADP
ajst-20816	149	11	my	my	PRON
ajst-20816	149	12	research	research	NOUN
ajst-20816	149	13	advisor	advisor	NOUN
ajst-20816	149	14	,	,	PUNCT
ajst-20816	149	15	nutteera	nutteera	NOUN
ajst-20816	149	16	phakdeephirot	phakdeephirot	NOUN
ajst-20816	149	17	,	,	PUNCT
ajst-20816	149	18	for	for	ADP
ajst-20816	149	19	her	her	PRON
ajst-20816	149	20	invaluable	invaluable	ADJ
ajst-20816	149	21	guidance	guidance	NOUN
ajst-20816	149	22	,	,	PUNCT
ajst-20816	149	23	insightful	insightful	ADJ
ajst-20816	149	24	critiques	critique	NOUN
ajst-20816	149	25	,	,	PUNCT
ajst-20816	149	26	and	and	CCONJ
ajst-20816	149	27	unwavering	unwavere	VERB
ajst-20816	149	28	support	support	NOUN
ajst-20816	149	29	throughout	throughout	ADP
ajst-20816	149	30	the	the	DET
ajst-20816	149	31	course	course	NOUN
ajst-20816	149	32	of	of	ADP
ajst-20816	149	33	this	this	DET
ajst-20816	149	34	research	research	NOUN
ajst-20816	149	35	.	.	PUNCT
ajst-20816	150	1	her	her	PRON
ajst-20816	150	2	expertise	expertise	NOUN
ajst-20816	150	3	and	and	CCONJ
ajst-20816	150	4	thoughtful	thoughtful	ADJ
ajst-20816	150	5	suggestions	suggestion	NOUN
ajst-20816	150	6	helped	help	VERB
ajst-20816	150	7	shape	shape	VERB
ajst-20816	150	8	the	the	DET
ajst-20816	150	9	study	study	NOUN
ajst-20816	150	10	,	,	PUNCT
ajst-20816	150	11	and	and	CCONJ
ajst-20816	150	12	her	her	PRON
ajst-20816	150	13	encouragement	encouragement	NOUN
ajst-20816	150	14	was	be	AUX
ajst-20816	150	15	a	a	DET
ajst-20816	150	16	continuous	continuous	ADJ
ajst-20816	150	17	source	source	NOUN
ajst-20816	150	18	of	of	ADP
ajst-20816	150	19	motivation	motivation	NOUN
ajst-20816	150	20	.	.	PUNCT
ajst-20816	151	1	i	i	PRON
ajst-20816	151	2	am	be	AUX
ajst-20816	151	3	also	also	ADV
ajst-20816	151	4	very	very	ADV
ajst-20816	151	5	grateful	grateful	ADJ
ajst-20816	151	6	to	to	ADP
ajst-20816	151	7	the	the	DET
ajst-20816	151	8	faculty	faculty	NOUN
ajst-20816	151	9	of	of	ADP
ajst-20816	151	10	ratanakossin	ratanakossin	NOUN
ajst-20816	151	11	at	at	ADP
ajst-20816	151	12	rajamangala	rajamangala	PROPN
ajst-20816	151	13	polytechnic	polytechnic	PROPN
ajst-20816	151	14	university	university	PROPN
ajst-20816	151	15	,	,	PUNCT
ajst-20816	151	16	who	who	PRON
ajst-20816	151	17	have	have	AUX
ajst-20816	151	18	provided	provide	VERB
ajst-20816	151	19	me	i	PRON
ajst-20816	151	20	with	with	ADP
ajst-20816	151	21	a	a	DET
ajst-20816	151	22	rich	rich	ADJ
ajst-20816	151	23	academic	academic	ADJ
ajst-20816	151	24	environment	environment	NOUN
ajst-20816	151	25	and	and	CCONJ
ajst-20816	151	26	necessary	necessary	ADJ
ajst-20816	151	27	resources	resource	NOUN
ajst-20816	151	28	to	to	PART
ajst-20816	151	29	promote	promote	VERB
ajst-20816	151	30	my	my	PRON
ajst-20816	151	31	research	research	NOUN
ajst-20816	151	32	.	.	PUNCT
ajst-20816	152	1	the	the	DET
ajst-20816	152	2	opportunities	opportunity	NOUN
ajst-20816	152	3	and	and	CCONJ
ajst-20816	152	4	learning	learn	VERB
ajst-20816	152	5	experience	experience	NOUN
ajst-20816	152	6	provided	provide	VERB
ajst-20816	152	7	by	by	ADP
ajst-20816	152	8	the	the	DET
ajst-20816	152	9	university	university	NOUN
ajst-20816	152	10	are	be	AUX
ajst-20816	152	11	the	the	DET
ajst-20816	152	12	key	key	NOUN
ajst-20816	152	13	to	to	ADP
ajst-20816	152	14	my	my	PRON
ajst-20816	152	15	academic	academic	ADJ
ajst-20816	152	16	journey	journey	NOUN
ajst-20816	152	17	.	.	PUNCT
ajst-20816	153	1	i	i	PRON
ajst-20816	153	2	would	would	AUX
ajst-20816	153	3	also	also	ADV
ajst-20816	153	4	like	like	VERB
ajst-20816	153	5	to	to	PART
ajst-20816	153	6	thank	thank	VERB
ajst-20816	153	7	the	the	DET
ajst-20816	153	8	participants	participant	NOUN
ajst-20816	153	9	of	of	ADP
ajst-20816	153	10	this	this	DET
ajst-20816	153	11	study	study	NOUN
ajst-20816	153	12	,	,	PUNCT
ajst-20816	153	13	including	include	VERB
ajst-20816	153	14	professionals	professional	NOUN
ajst-20816	153	15	in	in	ADP
ajst-20816	153	16	the	the	DET
ajst-20816	153	17	sports	sport	NOUN
ajst-20816	153	18	management	management	NOUN
ajst-20816	153	19	industry	industry	NOUN
ajst-20816	153	20	and	and	CCONJ
ajst-20816	153	21	respondents	respondent	NOUN
ajst-20816	153	22	to	to	ADP
ajst-20816	153	23	the	the	DET
ajst-20816	153	24	survey	survey	NOUN
ajst-20816	153	25	,	,	PUNCT
ajst-20816	153	26	who	who	PRON
ajst-20816	153	27	generously	generously	ADV
ajst-20816	153	28	contributed	contribute	VERB
ajst-20816	153	29	their	their	PRON
ajst-20816	153	30	time	time	NOUN
ajst-20816	153	31	and	and	CCONJ
ajst-20816	153	32	insights	insight	NOUN
ajst-20816	153	33	.	.	PUNCT
ajst-20816	154	1	they	they	PRON
ajst-20816	154	2	are	be	AUX
ajst-20816	154	3	willing	willing	ADJ
ajst-20816	154	4	to	to	PART
ajst-20816	154	5	share	share	VERB
ajst-20816	154	6	their	their	PRON
ajst-20816	154	7	experience	experience	NOUN
ajst-20816	154	8	and	and	CCONJ
ajst-20816	154	9	knowledge	knowledge	NOUN
ajst-20816	154	10	,	,	PUNCT
ajst-20816	154	11	which	which	PRON
ajst-20816	154	12	is	be	AUX
ajst-20816	154	13	essential	essential	ADJ
ajst-20816	154	14	to	to	PART
ajst-20816	154	15	bring	bring	VERB
ajst-20816	154	16	a	a	DET
ajst-20816	154	17	practical	practical	ADJ
ajst-20816	154	18	perspective	perspective	NOUN
ajst-20816	154	19	to	to	ADP
ajst-20816	154	20	this	this	DET
ajst-20816	154	21	research	research	NOUN
ajst-20816	154	22	.	.	PUNCT
ajst-20816	155	1	finally	finally	ADV
ajst-20816	155	2	,	,	PUNCT
ajst-20816	155	3	i	i	PRON
ajst-20816	155	4	sincerely	sincerely	ADV
ajst-20816	155	5	thank	thank	VERB
ajst-20816	155	6	my	my	PRON
ajst-20816	155	7	family	family	NOUN
ajst-20816	155	8	and	and	CCONJ
ajst-20816	155	9	friends	friend	NOUN
ajst-20816	155	10	for	for	ADP
ajst-20816	155	11	their	their	PRON
ajst-20816	155	12	endless	endless	ADJ
ajst-20816	155	13	encouragement	encouragement	NOUN
ajst-20816	155	14	,	,	PUNCT
ajst-20816	155	15	understanding	understanding	NOUN
ajst-20816	155	16	and	and	CCONJ
ajst-20816	155	17	support	support	NOUN
ajst-20816	155	18	in	in	ADP
ajst-20816	155	19	my	my	PRON
ajst-20816	155	20	academic	academic	ADJ
ajst-20816	155	21	pursuit	pursuit	NOUN
ajst-20816	155	22	.	.	PUNCT
ajst-20816	156	1	their	their	PRON
ajst-20816	156	2	faith	faith	NOUN
ajst-20816	156	3	in	in	ADP
ajst-20816	156	4	my	my	PRON
ajst-20816	156	5	ability	ability	NOUN
ajst-20816	156	6	and	and	CCONJ
ajst-20816	156	7	constant	constant	ADJ
ajst-20816	156	8	encouragement	encouragement	NOUN
ajst-20816	156	9	are	be	AUX
ajst-20816	156	10	the	the	DET
ajst-20816	156	11	pillars	pillar	NOUN
ajst-20816	156	12	of	of	ADP
ajst-20816	156	13	the	the	DET
ajst-20816	156	14	strength	strength	NOUN
ajst-20816	156	15	that	that	PRON
ajst-20816	156	16	support	support	VERB
ajst-20816	156	17	me	i	PRON
ajst-20816	156	18	through	through	ADP
ajst-20816	156	19	this	this	DET
ajst-20816	156	20	journey	journey	NOUN
ajst-20816	156	21	.	.	PUNCT
ajst-20816	157	1	without	without	ADP
ajst-20816	157	2	the	the	DET
ajst-20816	157	3	collective	collective	ADJ
ajst-20816	157	4	support	support	NOUN
ajst-20816	157	5	and	and	CCONJ
ajst-20816	157	6	contributions	contribution	NOUN
ajst-20816	157	7	of	of	ADP
ajst-20816	157	8	all	all	DET
ajst-20816	157	9	these	these	DET
ajst-20816	157	10	people	people	NOUN
ajst-20816	157	11	,	,	PUNCT
ajst-20816	157	12	this	this	DET
ajst-20816	157	13	research	research	NOUN
ajst-20816	157	14	would	would	AUX
ajst-20816	157	15	not	not	PART
ajst-20816	157	16	be	be	AUX
ajst-20816	157	17	possible	possible	ADJ
ajst-20816	157	18	.	.	PUNCT
ajst-20816	158	1	i	i	PRON
ajst-20816	158	2	am	be	AUX
ajst-20816	158	3	very	very	ADV
ajst-20816	158	4	grateful	grateful	ADJ
ajst-20816	158	5	to	to	ADP
ajst-20816	158	6	each	each	PRON
ajst-20816	158	7	of	of	ADP
ajst-20816	158	8	them	they	PRON
ajst-20816	158	9	.	.	PUNCT
ajst-20816	159	1	reference	reference	NOUN
ajst-20816	159	2	list	list	NOUN
ajst-20816	160	1	[	[	X
ajst-20816	160	2	1	1	NUM
ajst-20816	160	3	]	]	X
ajst-20816	160	4	chen	chen	PROPN
ajst-20816	160	5	,	,	PUNCT
ajst-20816	160	6	q.	q.	PROPN
ajst-20816	160	7	(	(	PUNCT
ajst-20816	160	8	2022	2022	NUM
ajst-20816	160	9	)	)	PUNCT
ajst-20816	160	10	.	.	PUNCT
ajst-20816	161	1	sports	sport	NOUN
ajst-20816	161	2	media	medium	NOUN
ajst-20816	161	3	consumption	consumption	NOUN
ajst-20816	161	4	patterns	pattern	NOUN
ajst-20816	161	5	among	among	ADP
ajst-20816	161	6	china	china	PROPN
ajst-20816	161	7	chengdu	chengdu	PROPN
ajst-20816	161	8	's	's	PART
ajst-20816	161	9	youth	youth	NOUN
ajst-20816	161	10	.	.	PUNCT
ajst-20816	162	1	journal	journal	PROPN
ajst-20816	162	2	of	of	ADP
ajst-20816	162	3	digital	digital	ADJ
ajst-20816	162	4	media	medium	NOUN
ajst-20816	162	5	&	&	CCONJ
ajst-20816	162	6	sport	sport	NOUN
ajst-20816	162	7	,	,	PUNCT
ajst-20816	162	8	7(1	7(1	NUM
ajst-20816	162	9	)	)	PUNCT
ajst-20816	162	10	,	,	PUNCT
ajst-20816	162	11	88	88	NUM
ajst-20816	162	12	-	-	SYM
ajst-20816	162	13	104	104	NUM
ajst-20816	162	14	.	.	PUNCT
ajst-20816	163	1	[	[	X
ajst-20816	163	2	2	2	NUM
ajst-20816	163	3	]	]	X
ajst-20816	163	4	chen	chen	PROPN
ajst-20816	163	5	,	,	PUNCT
ajst-20816	163	6	q.	q.	PROPN
ajst-20816	163	7	,	,	PUNCT
ajst-20816	163	8	&	&	CCONJ
ajst-20816	163	9	zhang	zhang	PROPN
ajst-20816	163	10	,	,	PUNCT
ajst-20816	163	11	h.	h.	PROPN
ajst-20816	163	12	(	(	PUNCT
ajst-20816	163	13	2022	2022	NUM
ajst-20816	163	14	)	)	PUNCT
ajst-20816	163	15	.	.	PUNCT
ajst-20816	164	1	vr	vr	PROPN
ajst-20816	164	2	technology	technology	NOUN
ajst-20816	164	3	in	in	ADP
ajst-20816	164	4	sports	sport	NOUN
ajst-20816	164	5	training	training	NOUN
ajst-20816	164	6	and	and	CCONJ
ajst-20816	164	7	coaching	coaching	NOUN
ajst-20816	164	8	.	.	PUNCT
ajst-20816	165	1	international	international	ADJ
ajst-20816	165	2	journal	journal	PROPN
ajst-20816	165	3	of	of	ADP
ajst-20816	165	4	sports	sport	NOUN
ajst-20816	165	5	science	science	NOUN
ajst-20816	165	6	and	and	CCONJ
ajst-20816	165	7	technology	technology	NOUN
ajst-20816	165	8	,	,	PUNCT
ajst-20816	165	9	5(1	5(1	NUM
ajst-20816	165	10	)	)	PUNCT
ajst-20816	165	11	,	,	PUNCT
ajst-20816	165	12	75	75	NUM
ajst-20816	165	13	-	-	SYM
ajst-20816	165	14	90	90	NUM
ajst-20816	165	15	.	.	PUNCT
ajst-20816	166	1	[	[	X
ajst-20816	166	2	3	3	NUM
ajst-20816	166	3	]	]	X
ajst-20816	166	4	creswell	creswell	PROPN
ajst-20816	166	5	,	,	PUNCT
ajst-20816	166	6	j.	j.	PROPN
ajst-20816	166	7	w.	w.	PROPN
ajst-20816	166	8	,	,	PUNCT
ajst-20816	166	9	&	&	CCONJ
ajst-20816	166	10	creswell	creswell	PROPN
ajst-20816	166	11	,	,	PUNCT
ajst-20816	166	12	j.	j.	PROPN
ajst-20816	166	13	d.	d.	PROPN
ajst-20816	166	14	(	(	PUNCT
ajst-20816	166	15	2017	2017	NUM
ajst-20816	166	16	)	)	PUNCT
ajst-20816	166	17	.	.	PUNCT
ajst-20816	167	1	research	research	NOUN
ajst-20816	167	2	design	design	PROPN
ajst-20816	167	3	:	:	PUNCT
ajst-20816	167	4	qualitative	qualitative	NOUN
ajst-20816	167	5	,	,	PUNCT
ajst-20816	167	6	quantitative	quantitative	ADJ
ajst-20816	167	7	,	,	PUNCT
ajst-20816	167	8	and	and	CCONJ
ajst-20816	167	9	mixed	mixed	ADJ
ajst-20816	167	10	methods	method	NOUN
ajst-20816	167	11	approaches	approach	NOUN
ajst-20816	167	12	.	.	PUNCT
ajst-20816	168	1	thousand	thousand	NUM
ajst-20816	168	2	oaks	oak	NOUN
ajst-20816	168	3	,	,	PUNCT
ajst-20816	168	4	ca	can	AUX
ajst-20816	168	5	:	:	PUNCT
ajst-20816	168	6	sage	sage	VERB
ajst-20816	168	7	publications	publication	NOUN
ajst-20816	168	8	.	.	PUNCT
ajst-20816	169	1	[	[	X
ajst-20816	169	2	4	4	NUM
ajst-20816	169	3	]	]	X
ajst-20816	169	4	huang	huang	PROPN
ajst-20816	169	5	,	,	PUNCT
ajst-20816	169	6	j.	j.	PROPN
ajst-20816	169	7	(	(	PUNCT
ajst-20816	169	8	2021	2021	NUM
ajst-20816	169	9	)	)	PUNCT
ajst-20816	169	10	.	.	PUNCT
ajst-20816	169	11	balancing	balance	VERB
ajst-20816	169	12	commercial	commercial	ADJ
ajst-20816	169	13	and	and	CCONJ
ajst-20816	169	14	national	national	ADJ
ajst-20816	169	15	interests	interest	NOUN
ajst-20816	169	16	in	in	ADP
ajst-20816	169	17	china	china	PROPN
ajst-20816	169	18	chengdu	chengdu	PROPN
ajst-20816	169	19	's	's	PART
ajst-20816	169	20	sports	sport	NOUN
ajst-20816	169	21	media	medium	NOUN
ajst-20816	169	22	.	.	PUNCT
ajst-20816	170	1	journal	journal	NOUN
ajst-20816	170	2	of	of	ADP
ajst-20816	170	3	sports	sport	NOUN
ajst-20816	170	4	policy	policy	NOUN
ajst-20816	170	5	and	and	CCONJ
ajst-20816	170	6	regulation	regulation	NOUN
ajst-20816	170	7	,	,	PUNCT
ajst-20816	170	8	4(2	4(2	NUM
ajst-20816	170	9	)	)	PUNCT
ajst-20816	170	10	,	,	PUNCT
ajst-20816	170	11	112	112	NUM
ajst-20816	170	12	-	-	SYM
ajst-20816	170	13	130	130	NUM
ajst-20816	170	14	.	.	PUNCT
ajst-20816	171	1	[	[	X
ajst-20816	171	2	5	5	X
ajst-20816	171	3	]	]	X
ajst-20816	171	4	ibm	ibm	PROPN
ajst-20816	171	5	corp	corp	PROPN
ajst-20816	171	6	.	.	PROPN
ajst-20816	171	7	(	(	PUNCT
ajst-20816	171	8	2019	2019	NUM
ajst-20816	171	9	)	)	PUNCT
ajst-20816	171	10	.	.	PUNCT
ajst-20816	172	1	ibm	ibm	PROPN
ajst-20816	172	2	spss	spss	PROPN
ajst-20816	172	3	statistics	statistic	NOUN
ajst-20816	172	4	for	for	ADP
ajst-20816	172	5	windows	window	NOUN
ajst-20816	172	6	,	,	PUNCT
ajst-20816	172	7	version	version	NOUN
ajst-20816	172	8	26.0	26.0	NUM
ajst-20816	172	9	.	.	PUNCT
ajst-20816	173	1	armonk	armonk	PROPN
ajst-20816	173	2	,	,	PUNCT
ajst-20816	173	3	ny	ny	PROPN
ajst-20816	173	4	:	:	PROPN
ajst-20816	173	5	ibm	ibm	PROPN
ajst-20816	173	6	corp	corp	PROPN
ajst-20816	173	7	.	.	PUNCT
ajst-20816	174	1	[	[	X
ajst-20816	174	2	6	6	NUM
ajst-20816	174	3	]	]	X
ajst-20816	174	4	johnson	johnson	PROPN
ajst-20816	174	5	,	,	PUNCT
ajst-20816	174	6	r.	r.	PROPN
ajst-20816	174	7	,	,	PUNCT
ajst-20816	174	8	&	&	CCONJ
ajst-20816	174	9	kim	kim	PROPN
ajst-20816	174	10	,	,	PUNCT
ajst-20816	174	11	y.	y.	PROPN
ajst-20816	174	12	(	(	PUNCT
ajst-20816	174	13	2020	2020	NUM
ajst-20816	174	14	)	)	PUNCT
ajst-20816	174	15	.	.	PUNCT
ajst-20816	175	1	digital	digital	ADJ
ajst-20816	175	2	media	medium	NOUN
ajst-20816	175	3	strategies	strategy	NOUN
ajst-20816	175	4	in	in	ADP
ajst-20816	175	5	sports	sport	NOUN
ajst-20816	175	6	:	:	PUNCT
ajst-20816	175	7	a	a	DET
ajst-20816	175	8	comparative	comparative	ADJ
ajst-20816	175	9	study	study	NOUN
ajst-20816	175	10	of	of	ADP
ajst-20816	175	11	chengdu	chengdu	PROPN
ajst-20816	175	12	and	and	CCONJ
ajst-20816	175	13	the	the	DET
ajst-20816	175	14	west	west	PROPN
ajst-20816	175	15	.	.	PUNCT
ajst-20816	176	1	journal	journal	PROPN
ajst-20816	176	2	of	of	ADP
ajst-20816	176	3	global	global	ADJ
ajst-20816	176	4	sports	sport	NOUN
ajst-20816	176	5	management	management	NOUN
ajst-20816	176	6	,	,	PUNCT
ajst-20816	176	7	9(1	9(1	NUM
ajst-20816	176	8	)	)	PUNCT
ajst-20816	176	9	,	,	PUNCT
ajst-20816	176	10	30	30	NUM
ajst-20816	176	11	-	-	SYM
ajst-20816	176	12	44	44	NUM
ajst-20816	176	13	.	.	PUNCT
ajst-20816	177	1	[	[	X
ajst-20816	177	2	7	7	NUM
ajst-20816	177	3	]	]	SYM
ajst-20816	177	4	li	li	PROPN
ajst-20816	177	5	,	,	PUNCT
ajst-20816	177	6	h.	h.	PROPN
ajst-20816	177	7	,	,	PUNCT
ajst-20816	177	8	zhang	zhang	PROPN
ajst-20816	177	9	,	,	PUNCT
ajst-20816	177	10	j.	j.	PROPN
ajst-20816	177	11	,	,	PUNCT
ajst-20816	177	12	&	&	CCONJ
ajst-20816	177	13	wang	wang	PROPN
ajst-20816	177	14	,	,	PUNCT
ajst-20816	177	15	y.	y.	PROPN
ajst-20816	177	16	(	(	PUNCT
ajst-20816	177	17	2020	2020	NUM
ajst-20816	177	18	)	)	PUNCT
ajst-20816	177	19	.	.	PUNCT
ajst-20816	178	1	digital	digital	ADJ
ajst-20816	178	2	storytelling	storytelle	VERB
ajst-20816	178	3	in	in	ADP
ajst-20816	178	4	sports	sport	NOUN
ajst-20816	178	5	:	:	PUNCT
ajst-20816	178	6	engaging	engage	VERB
ajst-20816	178	7	fans	fan	NOUN
ajst-20816	178	8	in	in	ADP
ajst-20816	178	9	chengdu	chengdu	PROPN
ajst-20816	178	10	.	.	PUNCT
ajst-20816	179	1	china	china	PROPN
ajst-20816	179	2	chengdu	chengdu	PROPN
ajst-20816	179	3	's	's	PART
ajst-20816	179	4	journal	journal	PROPN
ajst-20816	179	5	of	of	ADP
ajst-20816	179	6	sports	sport	NOUN
ajst-20816	179	7	media	medium	NOUN
ajst-20816	179	8	,	,	PUNCT
ajst-20816	179	9	11(2	11(2	NUM
ajst-20816	179	10	)	)	PUNCT
ajst-20816	179	11	,	,	PUNCT
ajst-20816	179	12	135150	135150	NUM
ajst-20816	179	13	.	.	PUNCT
ajst-20816	180	1	[	[	X
ajst-20816	180	2	8	8	NUM
ajst-20816	180	3	]	]	SYM
ajst-20816	180	4	li	li	PROPN
ajst-20816	180	5	,	,	PUNCT
ajst-20816	180	6	h.	h.	PROPN
ajst-20816	180	7	,	,	PUNCT
ajst-20816	180	8	zhang	zhang	PROPN
ajst-20816	180	9	,	,	PUNCT
ajst-20816	180	10	j.	j.	PROPN
ajst-20816	180	11	,	,	PUNCT
ajst-20816	180	12	&	&	CCONJ
ajst-20816	180	13	wang	wang	PROPN
ajst-20816	180	14	,	,	PUNCT
ajst-20816	180	15	y.	y.	PROPN
ajst-20816	180	16	(	(	PUNCT
ajst-20816	180	17	2021	2021	NUM
ajst-20816	180	18	)	)	PUNCT
ajst-20816	180	19	.	.	PUNCT
ajst-20816	181	1	ai	ai	VERB
ajst-20816	181	2	and	and	CCONJ
ajst-20816	181	3	personalized	personalize	VERB
ajst-20816	181	4	fan	fan	NOUN
ajst-20816	181	5	experiences	experience	NOUN
ajst-20816	181	6	in	in	ADP
ajst-20816	181	7	china	china	PROPN
ajst-20816	181	8	chengdu	chengdu	PROPN
ajst-20816	181	9	's	's	PART
ajst-20816	181	10	sports	sport	NOUN
ajst-20816	181	11	.	.	PUNCT
ajst-20816	182	1	china	china	PROPN
ajst-20816	182	2	chengdu	chengdu	PROPN
ajst-20816	182	3	's	's	PART
ajst-20816	182	4	journal	journal	PROPN
ajst-20816	182	5	of	of	ADP
ajst-20816	182	6	sports	sport	NOUN
ajst-20816	182	7	technology	technology	NOUN
ajst-20816	182	8	,	,	PUNCT
ajst-20816	182	9	4(2	4(2	NUM
ajst-20816	182	10	)	)	PUNCT
ajst-20816	182	11	,	,	PUNCT
ajst-20816	182	12	110	110	NUM
ajst-20816	182	13	-	-	SYM
ajst-20816	182	14	125	125	NUM
ajst-20816	182	15	.	.	PUNCT
ajst-20816	183	1	[	[	X
ajst-20816	183	2	9	9	NUM
ajst-20816	183	3	]	]	SYM
ajst-20816	183	4	li	li	PROPN
ajst-20816	183	5	,	,	PUNCT
ajst-20816	183	6	p.	p.	PROPN
ajst-20816	183	7	,	,	PUNCT
ajst-20816	183	8	&	&	CCONJ
ajst-20816	183	9	zhang	zhang	PROPN
ajst-20816	183	10	,	,	PUNCT
ajst-20816	183	11	h.	h.	PROPN
ajst-20816	183	12	(	(	PUNCT
ajst-20816	183	13	2019	2019	NUM
ajst-20816	183	14	)	)	PUNCT
ajst-20816	183	15	.	.	PUNCT
ajst-20816	183	16	personalization	personalization	NOUN
ajst-20816	183	17	in	in	ADP
ajst-20816	183	18	sports	sport	NOUN
ajst-20816	183	19	media	medium	NOUN
ajst-20816	183	20	:	:	PUNCT
ajst-20816	183	21	trends	trend	NOUN
ajst-20816	183	22	in	in	ADP
ajst-20816	183	23	the	the	DET
ajst-20816	183	24	digital	digital	ADJ
ajst-20816	183	25	era	era	NOUN
ajst-20816	183	26	.	.	PUNCT
ajst-20816	184	1	sports	sport	NOUN
ajst-20816	184	2	media	medium	NOUN
ajst-20816	184	3	quarterly	quarterly	ADV
ajst-20816	184	4	,	,	PUNCT
ajst-20816	184	5	15(1	15(1	NUM
ajst-20816	184	6	)	)	PUNCT
ajst-20816	184	7	,	,	PUNCT
ajst-20816	184	8	55	55	NUM
ajst-20816	184	9	-	-	SYM
ajst-20816	184	10	70	70	NUM
ajst-20816	184	11	.	.	PUNCT
ajst-20816	185	1	[	[	X
ajst-20816	185	2	10	10	NUM
ajst-20816	185	3	]	]	X
ajst-20816	185	4	liu	liu	PROPN
ajst-20816	185	5	,	,	PUNCT
ajst-20816	185	6	b.	b.	PROPN
ajst-20816	185	7	,	,	PUNCT
ajst-20816	185	8	&	&	CCONJ
ajst-20816	185	9	wang	wang	PROPN
ajst-20816	185	10	,	,	PUNCT
ajst-20816	185	11	h.	h.	PROPN
ajst-20816	185	12	(	(	PUNCT
ajst-20816	185	13	2021	2021	NUM
ajst-20816	185	14	)	)	PUNCT
ajst-20816	185	15	.	.	PUNCT
ajst-20816	186	1	the	the	DET
ajst-20816	186	2	impact	impact	NOUN
ajst-20816	186	3	of	of	ADP
ajst-20816	186	4	5	5	NUM
ajst-20816	186	5	g	g	NOUN
ajst-20816	186	6	on	on	ADP
ajst-20816	186	7	sports	sport	NOUN
ajst-20816	186	8	broadcasting	broadcasting	NOUN
ajst-20816	186	9	in	in	ADP
ajst-20816	186	10	chengdu	chengdu	PROPN
ajst-20816	186	11	.	.	PUNCT
ajst-20816	186	12	journal	journal	PROPN
ajst-20816	186	13	of	of	ADP
ajst-20816	186	14	digital	digital	PROPN
ajst-20816	186	15	broadcasting	broadcasting	NOUN
ajst-20816	186	16	,	,	PUNCT
ajst-20816	186	17	6(2	6(2	NUM
ajst-20816	186	18	)	)	PUNCT
ajst-20816	186	19	,	,	PUNCT
ajst-20816	186	20	135149	135149	NUM
ajst-20816	186	21	.	.	PUNCT
ajst-20816	187	1	[	[	X
ajst-20816	187	2	11	11	NUM
ajst-20816	187	3	]	]	X
ajst-20816	187	4	liu	liu	PROPN
ajst-20816	187	5	,	,	PUNCT
ajst-20816	187	6	b.	b.	PROPN
ajst-20816	187	7	,	,	PUNCT
ajst-20816	187	8	&	&	CCONJ
ajst-20816	187	9	zhang	zhang	PROPN
ajst-20816	187	10	,	,	PUNCT
ajst-20816	187	11	h.	h.	PROPN
ajst-20816	187	12	(	(	PUNCT
ajst-20816	187	13	2022	2022	NUM
ajst-20816	187	14	)	)	PUNCT
ajst-20816	187	15	.	.	PUNCT
ajst-20816	188	1	fan	fan	PROPN
ajst-20816	188	2	engagement	engagement	PROPN
ajst-20816	188	3	through	through	ADP
ajst-20816	188	4	social	social	ADJ
ajst-20816	188	5	media	medium	NOUN
ajst-20816	188	6	in	in	ADP
ajst-20816	188	7	chengdu	chengdu	PROPN
ajst-20816	188	8	.	.	PUNCT
ajst-20816	189	1	sports	sport	NOUN
ajst-20816	189	2	marketing	marketing	NOUN
ajst-20816	189	3	quarterly	quarterly	ADV
ajst-20816	189	4	,	,	PUNCT
ajst-20816	189	5	19(4	19(4	PROPN
ajst-20816	189	6	)	)	PUNCT
ajst-20816	189	7	,	,	PUNCT
ajst-20816	189	8	210	210	NUM
ajst-20816	189	9	-	-	SYM
ajst-20816	189	10	225	225	NUM
ajst-20816	189	11	.	.	PUNCT
ajst-20816	190	1	[	[	X
ajst-20816	190	2	12	12	NUM
ajst-20816	190	3	]	]	X
ajst-20816	190	4	liu	liu	PROPN
ajst-20816	190	5	,	,	PUNCT
ajst-20816	190	6	f.	f.	PROPN
ajst-20816	190	7	,	,	PUNCT
ajst-20816	190	8	&	&	CCONJ
ajst-20816	190	9	chen	chen	PROPN
ajst-20816	190	10	,	,	PUNCT
ajst-20816	190	11	q.	q.	PROPN
ajst-20816	190	12	(	(	PUNCT
ajst-20816	190	13	2019	2019	NUM
ajst-20816	190	14	)	)	PUNCT
ajst-20816	190	15	.	.	PUNCT
ajst-20816	191	1	ethical	ethical	ADJ
ajst-20816	191	2	and	and	CCONJ
ajst-20816	191	3	legal	legal	ADJ
ajst-20816	191	4	considerations	consideration	NOUN
ajst-20816	191	5	in	in	ADP
ajst-20816	191	6	digital	digital	ADJ
ajst-20816	191	7	sports	sport	NOUN
ajst-20816	191	8	marketing	marketing	NOUN
ajst-20816	191	9	.	.	PUNCT
ajst-20816	192	1	journal	journal	PROPN
ajst-20816	192	2	of	of	ADP
ajst-20816	192	3	sports	sport	NOUN
ajst-20816	192	4	ethics	ethic	NOUN
ajst-20816	192	5	and	and	CCONJ
ajst-20816	192	6	law	law	NOUN
ajst-20816	192	7	,	,	PUNCT
ajst-20816	192	8	6(3	6(3	NUM
ajst-20816	192	9	)	)	PUNCT
ajst-20816	192	10	,	,	PUNCT
ajst-20816	192	11	100	100	NUM
ajst-20816	192	12	-	-	SYM
ajst-20816	192	13	115	115	NUM
ajst-20816	192	14	.	.	PUNCT
ajst-20816	193	1	[	[	X
ajst-20816	193	2	13	13	NUM
ajst-20816	193	3	]	]	X
ajst-20816	193	4	liu	liu	PROPN
ajst-20816	193	5	,	,	PUNCT
ajst-20816	193	6	f.	f.	PROPN
ajst-20816	193	7	,	,	PUNCT
ajst-20816	193	8	&	&	CCONJ
ajst-20816	193	9	xu	xu	PROPN
ajst-20816	193	10	,	,	PUNCT
ajst-20816	193	11	l.	l.	PROPN
ajst-20816	193	12	(	(	PUNCT
ajst-20816	193	13	2020	2020	NUM
ajst-20816	193	14	)	)	PUNCT
ajst-20816	193	15	.	.	PUNCT
ajst-20816	194	1	the	the	DET
ajst-20816	194	2	role	role	NOUN
ajst-20816	194	3	of	of	ADP
ajst-20816	194	4	television	television	NOUN
ajst-20816	194	5	in	in	ADP
ajst-20816	194	6	the	the	DET
ajst-20816	194	7	popularization	popularization	NOUN
ajst-20816	194	8	of	of	ADP
ajst-20816	194	9	sports	sport	NOUN
ajst-20816	194	10	in	in	ADP
ajst-20816	194	11	chengdu	chengdu	PROPN
ajst-20816	194	12	.	.	PUNCT
ajst-20816	195	1	asian	asian	PROPN
ajst-20816	195	2	journal	journal	PROPN
ajst-20816	195	3	of	of	ADP
ajst-20816	195	4	communication	communication	NOUN
ajst-20816	195	5	,	,	PUNCT
ajst-20816	195	6	18(4	18(4	NUM
ajst-20816	195	7	)	)	PUNCT
ajst-20816	195	8	,	,	PUNCT
ajst-20816	195	9	310	310	NUM
ajst-20816	195	10	-	-	SYM
ajst-20816	195	11	325	325	NUM
ajst-20816	195	12	.	.	PUNCT
ajst-20816	196	1	[	[	X
ajst-20816	196	2	14	14	NUM
ajst-20816	196	3	]	]	X
ajst-20816	196	4	shang	shang	PROPN
ajst-20816	196	5	,	,	PUNCT
ajst-20816	196	6	a.	a.	PROPN
ajst-20816	196	7	(	(	PUNCT
ajst-20816	196	8	2016	2016	NUM
ajst-20816	196	9	)	)	PUNCT
ajst-20816	196	10	.	.	PUNCT
ajst-20816	197	1	english	english	PROPN
ajst-20816	197	2	teaching	teach	VERB
ajst-20816	197	3	under	under	ADP
ajst-20816	197	4	new	new	ADJ
ajst-20816	197	5	media	medium	NOUN
ajst-20816	197	6	environment	environment	NOUN
ajst-20816	197	7	.	.	PUNCT
ajst-20816	198	1	in	in	ADP
ajst-20816	198	2	proceedings	proceeding	NOUN
ajst-20816	198	3	of	of	ADP
ajst-20816	198	4	the	the	DET
ajst-20816	198	5	2016	2016	NUM
ajst-20816	198	6	international	international	ADJ
ajst-20816	198	7	conference	conference	NOUN
ajst-20816	198	8	on	on	ADP
ajst-20816	198	9	economy	economy	NOUN
ajst-20816	198	10	,	,	PUNCT
ajst-20816	198	11	management	management	NOUN
ajst-20816	198	12	,	,	PUNCT
ajst-20816	198	13	law	law	NOUN
ajst-20816	198	14	and	and	CCONJ
ajst-20816	198	15	education	education	NOUN
ajst-20816	198	16	(	(	PUNCT
ajst-20816	198	17	emle	emle	NOUN
ajst-20816	198	18	2016	2016	NUM
ajst-20816	198	19	)	)	PUNCT
ajst-20816	199	1	[	[	X
ajst-20816	199	2	15	15	NUM
ajst-20816	199	3	]	]	X
ajst-20816	199	4	smith	smith	PROPN
ajst-20816	199	5	,	,	PUNCT
ajst-20816	199	6	j.	j.	PROPN
ajst-20816	199	7	,	,	PUNCT
ajst-20816	199	8	&	&	CCONJ
ajst-20816	199	9	lee	lee	PROPN
ajst-20816	199	10	,	,	PUNCT
ajst-20816	199	11	h.	h.	PROPN
ajst-20816	199	12	(	(	PUNCT
ajst-20816	199	13	2021	2021	NUM
ajst-20816	199	14	)	)	PUNCT
ajst-20816	199	15	.	.	PUNCT
ajst-20816	200	1	global	global	ADJ
ajst-20816	200	2	trends	trend	NOUN
ajst-20816	200	3	in	in	ADP
ajst-20816	200	4	digital	digital	ADJ
ajst-20816	200	5	sports	sport	NOUN
ajst-20816	200	6	management	management	NOUN
ajst-20816	200	7	.	.	PUNCT
ajst-20816	201	1	international	international	ADJ
ajst-20816	201	2	journal	journal	PROPN
ajst-20816	201	3	of	of	ADP
ajst-20816	201	4	sports	sport	NOUN
ajst-20816	201	5	management	management	NOUN
ajst-20816	201	6	,	,	PUNCT
ajst-20816	201	7	10(2	10(2	NUM
ajst-20816	201	8	)	)	PUNCT
ajst-20816	201	9	,	,	PUNCT
ajst-20816	201	10	45	45	NUM
ajst-20816	201	11	-	-	SYM
ajst-20816	201	12	60	60	NUM
ajst-20816	201	13	.	.	PUNCT
ajst-20816	202	1	[	[	X
ajst-20816	202	2	16	16	NUM
ajst-20816	202	3	]	]	X
ajst-20816	202	4	wang	wang	PROPN
ajst-20816	202	5	,	,	PUNCT
ajst-20816	202	6	f.	f.	PROPN
ajst-20816	202	7	,	,	PUNCT
ajst-20816	202	8	&	&	CCONJ
ajst-20816	202	9	zhao	zhao	PROPN
ajst-20816	202	10	,	,	PUNCT
ajst-20816	202	11	l.	l.	PROPN
ajst-20816	202	12	(	(	PUNCT
ajst-20816	202	13	2019	2019	NUM
ajst-20816	202	14	)	)	PUNCT
ajst-20816	202	15	.	.	PUNCT
ajst-20816	203	1	virtual	virtual	ADJ
ajst-20816	203	2	reality	reality	NOUN
ajst-20816	203	3	in	in	ADP
ajst-20816	203	4	sports	sport	NOUN
ajst-20816	203	5	:	:	PUNCT
ajst-20816	203	6	a	a	DET
ajst-20816	203	7	new	new	ADJ
ajst-20816	203	8	fan	fan	NOUN
ajst-20816	203	9	experience	experience	NOUN
ajst-20816	203	10	.	.	PUNCT
ajst-20816	204	1	journal	journal	NOUN
ajst-20816	204	2	of	of	ADP
ajst-20816	204	3	sports	sport	NOUN
ajst-20816	204	4	and	and	CCONJ
ajst-20816	204	5	virtual	virtual	ADJ
ajst-20816	204	6	technology	technology	NOUN
ajst-20816	204	7	,	,	PUNCT
ajst-20816	204	8	2(3	2(3	NUM
ajst-20816	204	9	)	)	PUNCT
ajst-20816	204	10	,	,	PUNCT
ajst-20816	204	11	45	45	NUM
ajst-20816	204	12	-	-	SYM
ajst-20816	204	13	60	60	NUM
ajst-20816	204	14	.	.	PUNCT
ajst-20816	205	1	[	[	X
ajst-20816	205	2	17	17	NUM
ajst-20816	205	3	]	]	X
ajst-20816	205	4	wang	wang	PROPN
ajst-20816	205	5	,	,	PUNCT
ajst-20816	205	6	f.	f.	PROPN
ajst-20816	205	7	,	,	PUNCT
ajst-20816	205	8	chen	chen	PROPN
ajst-20816	205	9	,	,	PUNCT
ajst-20816	205	10	l.	l.	PROPN
ajst-20816	205	11	,	,	PUNCT
ajst-20816	205	12	&	&	CCONJ
ajst-20816	205	13	zhao	zhao	PROPN
ajst-20816	205	14	,	,	PUNCT
ajst-20816	205	15	y.	y.	PROPN
ajst-20816	205	16	(	(	PUNCT
ajst-20816	205	17	2022	2022	NUM
ajst-20816	205	18	)	)	PUNCT
ajst-20816	205	19	.	.	PUNCT
ajst-20816	206	1	advanced	advanced	ADJ
ajst-20816	206	2	technologies	technology	NOUN
ajst-20816	206	3	in	in	ADP
ajst-20816	206	4	global	global	ADJ
ajst-20816	206	5	sports	sport	NOUN
ajst-20816	206	6	management	management	NOUN
ajst-20816	206	7	:	:	PUNCT
ajst-20816	206	8	a	a	DET
ajst-20816	206	9	comparative	comparative	ADJ
ajst-20816	206	10	analysis	analysis	NOUN
ajst-20816	206	11	.	.	PUNCT
ajst-20816	207	1	sports	sport	NOUN
ajst-20816	207	2	technology	technology	NOUN
ajst-20816	207	3	review	review	NOUN
ajst-20816	207	4	,	,	PUNCT
ajst-20816	207	5	11(3	11(3	NUM
ajst-20816	207	6	)	)	PUNCT
ajst-20816	207	7	,	,	PUNCT
ajst-20816	207	8	75	75	NUM
ajst-20816	207	9	-	-	SYM
ajst-20816	207	10	90	90	NUM
ajst-20816	207	11	.	.	PUNCT
ajst-20816	208	1	[	[	X
ajst-20816	208	2	18	18	NUM
ajst-20816	208	3	]	]	X
ajst-20816	208	4	wang	wang	PROPN
ajst-20816	208	5	,	,	PUNCT
ajst-20816	208	6	h.	h.	PROPN
ajst-20816	208	7	,	,	PUNCT
ajst-20816	208	8	&	&	CCONJ
ajst-20816	208	9	li	li	PROPN
ajst-20816	208	10	,	,	PUNCT
ajst-20816	208	11	j.	j.	PROPN
ajst-20816	208	12	(	(	PUNCT
ajst-20816	208	13	2021	2021	NUM
ajst-20816	208	14	)	)	PUNCT
ajst-20816	208	15	.	.	PUNCT
ajst-20816	209	1	digital	digital	PROPN
ajst-20816	209	2	revolution	revolution	PROPN
ajst-20816	209	3	in	in	ADP
ajst-20816	209	4	sports	sport	NOUN
ajst-20816	209	5	media	medium	NOUN
ajst-20816	209	6	:	:	PUNCT
ajst-20816	209	7	a	a	DET
ajst-20816	209	8	case	case	NOUN
ajst-20816	209	9	study	study	NOUN
ajst-20816	209	10	of	of	ADP
ajst-20816	209	11	chengdu	chengdu	PROPN
ajst-20816	209	12	.	.	PUNCT
ajst-20816	210	1	media	medium	NOUN
ajst-20816	210	2	and	and	CCONJ
ajst-20816	210	3	communication	communication	NOUN
ajst-20816	210	4	review	review	NOUN
ajst-20816	210	5	,	,	PUNCT
ajst-20816	210	6	22(3	22(3	NUM
ajst-20816	210	7	)	)	PUNCT
ajst-20816	210	8	,	,	PUNCT
ajst-20816	210	9	45	45	NUM
ajst-20816	210	10	-	-	SYM
ajst-20816	210	11	60	60	NUM
ajst-20816	210	12	.	.	PUNCT
ajst-20816	210	13	213	213	NUM
ajst-20816	211	1	[	[	SYM
ajst-20816	211	2	19	19	NUM
ajst-20816	211	3	]	]	X
ajst-20816	211	4	wang	wang	PROPN
ajst-20816	211	5	,	,	PUNCT
ajst-20816	211	6	h.	h.	PROPN
ajst-20816	211	7	,	,	PUNCT
ajst-20816	211	8	liu	liu	PROPN
ajst-20816	211	9	,	,	PUNCT
ajst-20816	211	10	b.	b.	PROPN
ajst-20816	211	11	,	,	PUNCT
ajst-20816	211	12	&	&	CCONJ
ajst-20816	211	13	zhao	zhao	PROPN
ajst-20816	211	14	,	,	PUNCT
ajst-20816	211	15	l.	l.	PROPN
ajst-20816	211	16	(	(	PUNCT
ajst-20816	211	17	2020	2020	NUM
ajst-20816	211	18	)	)	PUNCT
ajst-20816	211	19	.	.	PUNCT
ajst-20816	212	1	online	online	PROPN
ajst-20816	212	2	content	content	PROPN
ajst-20816	212	3	regulation	regulation	NOUN
ajst-20816	212	4	in	in	ADP
ajst-20816	212	5	china	china	PROPN
ajst-20816	212	6	chengdu	chengdu	PROPN
ajst-20816	212	7	's	's	PART
ajst-20816	212	8	sports	sport	NOUN
ajst-20816	212	9	media	medium	NOUN
ajst-20816	212	10	.	.	PUNCT
ajst-20816	213	1	china	china	PROPN
ajst-20816	213	2	chengdu	chengdu	PROPN
ajst-20816	213	3	's	's	PART
ajst-20816	213	4	journal	journal	PROPN
ajst-20816	213	5	of	of	ADP
ajst-20816	213	6	sports	sport	NOUN
ajst-20816	213	7	media	medium	NOUN
ajst-20816	213	8	law	law	NOUN
ajst-20816	213	9	,	,	PUNCT
ajst-20816	213	10	8(2	8(2	NUM
ajst-20816	213	11	)	)	PUNCT
ajst-20816	213	12	,	,	PUNCT
ajst-20816	213	13	55	55	NUM
ajst-20816	213	14	-	-	SYM
ajst-20816	213	15	70	70	NUM
ajst-20816	213	16	.	.	PUNCT
ajst-20816	214	1	[	[	X
ajst-20816	214	2	20	20	NUM
ajst-20816	214	3	]	]	X
ajst-20816	214	4	wang	wang	PROPN
ajst-20816	214	5	,	,	PUNCT
ajst-20816	214	6	x.	x.	NOUN
ajst-20816	214	7	(	(	PUNCT
ajst-20816	214	8	2018	2018	NUM
ajst-20816	214	9	)	)	PUNCT
ajst-20816	214	10	.	.	PUNCT
ajst-20816	215	1	transforming	transform	VERB
ajst-20816	215	2	fan	fan	PROPN
ajst-20816	215	3	engagement	engagement	NOUN
ajst-20816	215	4	in	in	ADP
ajst-20816	215	5	chengdu	chengdu	PROPN
ajst-20816	215	6	through	through	ADP
ajst-20816	215	7	digital	digital	ADJ
ajst-20816	215	8	media	medium	NOUN
ajst-20816	215	9	.	.	PUNCT
ajst-20816	216	1	journal	journal	NOUN
ajst-20816	216	2	of	of	ADP
ajst-20816	216	3	sports	sport	NOUN
ajst-20816	216	4	and	and	CCONJ
ajst-20816	216	5	digital	digital	ADJ
ajst-20816	216	6	media	medium	NOUN
ajst-20816	216	7	,	,	PUNCT
ajst-20816	216	8	5(1	5(1	NUM
ajst-20816	216	9	)	)	PUNCT
ajst-20816	216	10	,	,	PUNCT
ajst-20816	216	11	88	88	NUM
ajst-20816	216	12	-	-	SYM
ajst-20816	216	13	102	102	NUM
ajst-20816	216	14	.	.	PUNCT
ajst-20816	217	1	[	[	X
ajst-20816	217	2	21	21	NUM
ajst-20816	217	3	]	]	X
ajst-20816	217	4	xu	xu	PROPN
ajst-20816	217	5	,	,	PUNCT
ajst-20816	217	6	l.	l.	PROPN
ajst-20816	217	7	,	,	PUNCT
ajst-20816	217	8	&	&	CCONJ
ajst-20816	217	9	li	li	PROPN
ajst-20816	217	10	,	,	PUNCT
ajst-20816	217	11	p.	p.	NOUN
ajst-20816	217	12	(	(	PUNCT
ajst-20816	217	13	2021	2021	NUM
ajst-20816	217	14	)	)	PUNCT
ajst-20816	217	15	.	.	PUNCT
ajst-20816	218	1	e	e	X
ajst-20816	218	2	-	-	NOUN
ajst-20816	218	3	commerce	commerce	NOUN
ajst-20816	218	4	in	in	ADP
ajst-20816	218	5	sports	sport	NOUN
ajst-20816	218	6	:	:	PUNCT
ajst-20816	218	7	a	a	DET
ajst-20816	218	8	new	new	ADJ
ajst-20816	218	9	frontier	frontier	NOUN
ajst-20816	218	10	in	in	ADP
ajst-20816	218	11	china	china	PROPN
ajst-20816	218	12	chengdu	chengdu	PROPN
ajst-20816	218	13	's	's	PART
ajst-20816	218	14	sports	sport	NOUN
ajst-20816	218	15	management	management	NOUN
ajst-20816	218	16	.	.	PUNCT
ajst-20816	219	1	asian	asian	ADJ
ajst-20816	219	2	journal	journal	PROPN
ajst-20816	219	3	of	of	ADP
ajst-20816	219	4	sports	sport	NOUN
ajst-20816	219	5	management	management	NOUN
ajst-20816	219	6	,	,	PUNCT
ajst-20816	219	7	12(2	12(2	NUM
ajst-20816	219	8	)	)	PUNCT
ajst-20816	219	9	,	,	PUNCT
ajst-20816	219	10	95	95	NUM
ajst-20816	219	11	-	-	SYM
ajst-20816	219	12	110	110	NUM
ajst-20816	219	13	.	.	PUNCT
ajst-20816	220	1	[	[	X
ajst-20816	220	2	22	22	NUM
ajst-20816	220	3	]	]	PUNCT
ajst-20816	220	4	xu	xu	PROPN
ajst-20816	220	5	,	,	PUNCT
ajst-20816	220	6	l.	l.	PROPN
ajst-20816	220	7	,	,	PUNCT
ajst-20816	220	8	&	&	CCONJ
ajst-20816	220	9	li	li	PROPN
ajst-20816	220	10	,	,	PUNCT
ajst-20816	220	11	p.	p.	NOUN
ajst-20816	220	12	(	(	PUNCT
ajst-20816	220	13	2022	2022	NUM
ajst-20816	220	14	)	)	PUNCT
ajst-20816	220	15	.	.	PUNCT
ajst-20816	221	1	challenges	challenge	NOUN
ajst-20816	221	2	and	and	CCONJ
ajst-20816	221	3	opportunities	opportunity	NOUN
ajst-20816	221	4	in	in	ADP
ajst-20816	221	5	integrating	integrate	VERB
ajst-20816	221	6	advanced	advanced	ADJ
ajst-20816	221	7	technologies	technology	NOUN
ajst-20816	221	8	in	in	ADP
ajst-20816	221	9	sports	sport	NOUN
ajst-20816	221	10	.	.	PUNCT
ajst-20816	222	1	asian	asian	ADJ
ajst-20816	222	2	journal	journal	PROPN
ajst-20816	222	3	of	of	ADP
ajst-20816	222	4	sports	sport	NOUN
ajst-20816	222	5	management	management	NOUN
ajst-20816	222	6	,	,	PUNCT
ajst-20816	222	7	13(1	13(1	NUM
ajst-20816	222	8	)	)	PUNCT
ajst-20816	222	9	,	,	PUNCT
ajst-20816	222	10	50	50	NUM
ajst-20816	222	11	-	-	SYM
ajst-20816	222	12	65	65	NUM
ajst-20816	222	13	.	.	PUNCT
ajst-20816	223	1	[	[	X
ajst-20816	223	2	23	23	NUM
ajst-20816	223	3	]	]	X
ajst-20816	223	4	zhang	zhang	PROPN
ajst-20816	223	5	,	,	PUNCT
ajst-20816	223	6	y.	y.	PROPN
ajst-20816	223	7	,	,	PUNCT
ajst-20816	223	8	&	&	CCONJ
ajst-20816	223	9	li	li	PROPN
ajst-20816	223	10	,	,	PUNCT
ajst-20816	223	11	p.	p.	NOUN
ajst-20816	223	12	(	(	PUNCT
ajst-20816	223	13	2021	2021	NUM
ajst-20816	223	14	)	)	PUNCT
ajst-20816	223	15	.	.	PUNCT
ajst-20816	224	1	challenges	challenge	NOUN
ajst-20816	224	2	in	in	ADP
ajst-20816	224	3	digital	digital	ADJ
ajst-20816	224	4	rights	right	NOUN
ajst-20816	224	5	management	management	NOUN
ajst-20816	224	6	for	for	ADP
ajst-20816	224	7	sports	sport	NOUN
ajst-20816	224	8	media	medium	NOUN
ajst-20816	224	9	in	in	ADP
ajst-20816	224	10	chengdu	chengdu	PROPN
ajst-20816	224	11	.	.	PUNCT
ajst-20816	225	1	journal	journal	PROPN
ajst-20816	225	2	of	of	ADP
ajst-20816	225	3	sports	sport	NOUN
ajst-20816	225	4	media	medium	NOUN
ajst-20816	225	5	rights	right	NOUN
ajst-20816	225	6	,	,	PUNCT
ajst-20816	225	7	7(1	7(1	NUM
ajst-20816	225	8	)	)	PUNCT
ajst-20816	225	9	,	,	PUNCT
ajst-20816	225	10	30	30	NUM
ajst-20816	225	11	-	-	SYM
ajst-20816	225	12	45	45	NUM
ajst-20816	225	13	.	.	PUNCT
ajst-20816	226	1	[	[	X
ajst-20816	226	2	24	24	NUM
ajst-20816	226	3	]	]	X
ajst-20816	226	4	zhang	zhang	PROPN
ajst-20816	226	5	,	,	PUNCT
ajst-20816	226	6	y.	y.	PROPN
ajst-20816	226	7	,	,	PUNCT
ajst-20816	226	8	&	&	CCONJ
ajst-20816	226	9	liu	liu	PROPN
ajst-20816	226	10	,	,	PUNCT
ajst-20816	226	11	x.	x.	NOUN
ajst-20816	226	12	(	(	PUNCT
ajst-20816	226	13	2019	2019	NUM
ajst-20816	226	14	)	)	PUNCT
ajst-20816	226	15	.	.	PUNCT
ajst-20816	227	1	regulatory	regulatory	ADJ
ajst-20816	227	2	and	and	CCONJ
ajst-20816	227	3	ethical	ethical	ADJ
ajst-20816	227	4	considerations	consideration	NOUN
ajst-20816	227	5	in	in	ADP
ajst-20816	227	6	digital	digital	ADJ
ajst-20816	227	7	sports	sport	NOUN
ajst-20816	227	8	media	medium	NOUN
ajst-20816	227	9	:	:	PUNCT
ajst-20816	227	10	a	a	DET
ajst-20816	227	11	comparative	comparative	ADJ
ajst-20816	227	12	study	study	NOUN
ajst-20816	227	13	.	.	PUNCT
ajst-20816	228	1	journal	journal	NOUN
ajst-20816	228	2	of	of	ADP
ajst-20816	228	3	sports	sport	NOUN
ajst-20816	228	4	media	medium	NOUN
ajst-20816	228	5	ethics	ethic	NOUN
ajst-20816	228	6	,	,	PUNCT
ajst-20816	228	7	8(4	8(4	NUM
ajst-20816	228	8	)	)	PUNCT
ajst-20816	228	9	,	,	PUNCT
ajst-20816	228	10	55	55	NUM
ajst-20816	228	11	-	-	SYM
ajst-20816	228	12	70	70	NUM
ajst-20816	228	13	.	.	PUNCT
ajst-20816	229	1	[	[	X
ajst-20816	229	2	25	25	NUM
ajst-20816	229	3	]	]	X
ajst-20816	229	4	zhang	zhang	PROPN
ajst-20816	229	5	,	,	PUNCT
ajst-20816	229	6	y.	y.	PROPN
ajst-20816	229	7	,	,	PUNCT
ajst-20816	229	8	&	&	CCONJ
ajst-20816	229	9	liu	liu	PROPN
ajst-20816	229	10	,	,	PUNCT
ajst-20816	229	11	x.	x.	NOUN
ajst-20816	229	12	(	(	PUNCT
ajst-20816	229	13	2020	2020	NUM
ajst-20816	229	14	)	)	PUNCT
ajst-20816	229	15	.	.	PUNCT
ajst-20816	229	16	artificial	artificial	ADJ
ajst-20816	229	17	intelligence	intelligence	NOUN
ajst-20816	229	18	in	in	ADP
ajst-20816	229	19	sports	sport	NOUN
ajst-20816	229	20	performance	performance	NOUN
ajst-20816	229	21	analytics	analytic	NOUN
ajst-20816	229	22	:	:	PUNCT
ajst-20816	229	23	a	a	DET
ajst-20816	229	24	china	china	PROPN
ajst-20816	229	25	chengdu	chengdu	PROPN
ajst-20816	229	26	's	's	PART
ajst-20816	229	27	perspective	perspective	NOUN
ajst-20816	229	28	.	.	PUNCT
ajst-20816	230	1	journal	journal	PROPN
ajst-20816	230	2	of	of	ADP
ajst-20816	230	3	sports	sport	NOUN
ajst-20816	230	4	technology	technology	NOUN
ajst-20816	230	5	and	and	CCONJ
ajst-20816	230	6	analytics	analytic	NOUN
ajst-20816	230	7	,	,	PUNCT
ajst-20816	230	8	3(1	3(1	NUM
ajst-20816	230	9	)	)	PUNCT
ajst-20816	230	10	,	,	PUNCT
ajst-20816	230	11	25	25	NUM
ajst-20816	230	12	-	-	SYM
ajst-20816	230	13	39	39	NUM
ajst-20816	230	14	.	.	PUNCT
ajst-20816	231	1	[	[	X
ajst-20816	231	2	26	26	NUM
ajst-20816	231	3	]	]	X
ajst-20816	231	4	zhang	zhang	PROPN
ajst-20816	231	5	,	,	PUNCT
ajst-20816	231	6	y.	y.	PROPN
ajst-20816	231	7	,	,	PUNCT
ajst-20816	231	8	&	&	CCONJ
ajst-20816	231	9	wang	wang	PROPN
ajst-20816	231	10	,	,	PUNCT
ajst-20816	231	11	f.	f.	PROPN
ajst-20816	231	12	(	(	PUNCT
ajst-20816	231	13	2021	2021	NUM
ajst-20816	231	14	)	)	PUNCT
ajst-20816	231	15	.	.	PUNCT
ajst-20816	232	1	digital	digital	ADJ
ajst-20816	232	2	media	medium	NOUN
ajst-20816	232	3	strategies	strategy	NOUN
ajst-20816	232	4	in	in	ADP
ajst-20816	232	5	china	china	PROPN
ajst-20816	232	6	chengdu	chengdu	PROPN
ajst-20816	232	7	's	's	PART
ajst-20816	232	8	sports	sport	NOUN
ajst-20816	232	9	management	management	NOUN
ajst-20816	232	10	.	.	PUNCT
ajst-20816	233	1	journal	journal	PROPN
ajst-20816	233	2	of	of	ADP
ajst-20816	233	3	sports	sport	NOUN
ajst-20816	233	4	management	management	NOUN
ajst-20816	233	5	and	and	CCONJ
ajst-20816	233	6	digital	digital	ADJ
ajst-20816	233	7	media	medium	NOUN
ajst-20816	233	8	,	,	PUNCT
ajst-20816	233	9	8(1	8(1	NOUN
ajst-20816	233	10	)	)	PUNCT
ajst-20816	233	11	,	,	PUNCT
ajst-20816	233	12	45	45	NUM
ajst-20816	233	13	-	-	SYM
ajst-20816	233	14	60	60	NUM
ajst-20816	233	15	.	.	PUNCT
ajst-20816	234	1	[	[	X
ajst-20816	234	2	27	27	NUM
ajst-20816	234	3	]	]	X
ajst-20816	234	4	zhang	zhang	PROPN
ajst-20816	234	5	,	,	PUNCT
ajst-20816	234	6	y.	y.	PROPN
ajst-20816	234	7	,	,	PUNCT
ajst-20816	234	8	&	&	CCONJ
ajst-20816	234	9	zhou	zhou	PROPN
ajst-20816	234	10	,	,	PUNCT
ajst-20816	234	11	m.	m.	NOUN
ajst-20816	234	12	(	(	PUNCT
ajst-20816	234	13	2019	2019	NUM
ajst-20816	234	14	)	)	PUNCT
ajst-20816	234	15	.	.	PUNCT
ajst-20816	235	1	sports	sport	NOUN
ajst-20816	235	2	media	medium	NOUN
ajst-20816	235	3	in	in	ADP
ajst-20816	235	4	chengdu	chengdu	PROPN
ajst-20816	235	5	:	:	PUNCT
ajst-20816	235	6	development	development	NOUN
ajst-20816	235	7	and	and	CCONJ
ajst-20816	235	8	challenges	challenge	NOUN
ajst-20816	235	9	.	.	PUNCT
ajst-20816	236	1	journal	journal	PROPN
ajst-20816	236	2	of	of	ADP
ajst-20816	236	3	china	china	PROPN
ajst-20816	236	4	chengdu	chengdu	PROPN
ajst-20816	236	5	's	's	PART
ajst-20816	236	6	media	medium	NOUN
ajst-20816	236	7	studies	study	NOUN
ajst-20816	236	8	,	,	PUNCT
ajst-20816	236	9	5(2	5(2	NUM
ajst-20816	236	10	)	)	PUNCT
ajst-20816	236	11	,	,	PUNCT
ajst-20816	236	12	123	123	NUM
ajst-20816	236	13	-	-	SYM
ajst-20816	236	14	137	137	NUM
ajst-20816	236	15	.	.	PUNCT
ajst-20816	237	1	[	[	X
ajst-20816	237	2	28	28	NUM
ajst-20816	237	3	]	]	X
ajst-20816	237	4	zhao	zhao	PROPN
ajst-20816	237	5	,	,	PUNCT
ajst-20816	237	6	l.	l.	PROPN
ajst-20816	237	7	(	(	PUNCT
ajst-20816	237	8	2020	2020	NUM
ajst-20816	237	9	)	)	PUNCT
ajst-20816	237	10	.	.	PUNCT
ajst-20816	238	1	governmental	governmental	ADJ
ajst-20816	238	2	influence	influence	NOUN
ajst-20816	238	3	on	on	ADP
ajst-20816	238	4	sports	sport	NOUN
ajst-20816	238	5	media	medium	NOUN
ajst-20816	238	6	in	in	ADP
ajst-20816	238	7	chengdu	chengdu	PROPN
ajst-20816	238	8	.	.	PUNCT
ajst-20816	239	1	china	china	PROPN
ajst-20816	239	2	chengdu	chengdu	PROPN
ajst-20816	239	3	's	's	PART
ajst-20816	239	4	journal	journal	PROPN
ajst-20816	239	5	of	of	ADP
ajst-20816	239	6	media	medium	NOUN
ajst-20816	239	7	studies	study	NOUN
ajst-20816	239	8	,	,	PUNCT
ajst-20816	239	9	9(3	9(3	NUM
ajst-20816	239	10	)	)	PUNCT
ajst-20816	239	11	,	,	PUNCT
ajst-20816	239	12	142	142	NUM
ajst-20816	239	13	-	-	SYM
ajst-20816	239	14	158	158	NUM
ajst-20816	239	15	.	.	PUNCT
ajst-20816	240	1	[	[	X
ajst-20816	240	2	29	29	NUM
ajst-20816	240	3	]	]	X
ajst-20816	240	4	zhao	zhao	PROPN
ajst-20816	240	5	,	,	PUNCT
ajst-20816	240	6	l.	l.	PROPN
ajst-20816	240	7	,	,	PUNCT
ajst-20816	240	8	&	&	CCONJ
ajst-20816	240	9	chen	chen	PROPN
ajst-20816	240	10	,	,	PUNCT
ajst-20816	240	11	q.	q.	PROPN
ajst-20816	240	12	(	(	PUNCT
ajst-20816	240	13	2019	2019	NUM
ajst-20816	240	14	)	)	PUNCT
ajst-20816	240	15	.	.	PUNCT
ajst-20816	241	1	social	social	ADJ
ajst-20816	241	2	media	medium	NOUN
ajst-20816	241	3	in	in	ADP
ajst-20816	241	4	china	china	PROPN
ajst-20816	241	5	chengdu	chengdu	PROPN
ajst-20816	241	6	's	's	PART
ajst-20816	241	7	sports	sport	NOUN
ajst-20816	241	8	management	management	NOUN
ajst-20816	241	9	:	:	PUNCT
ajst-20816	241	10	weibo	weibo	PROPN
ajst-20816	241	11	,	,	PUNCT
ajst-20816	241	12	wechat	wechat	NOUN
ajst-20816	241	13	,	,	PUNCT
ajst-20816	241	14	and	and	CCONJ
ajst-20816	241	15	tencent	tencent	NOUN
ajst-20816	241	16	.	.	PUNCT
ajst-20816	242	1	journal	journal	PROPN
ajst-20816	242	2	of	of	ADP
ajst-20816	242	3	digital	digital	ADJ
ajst-20816	242	4	sports	sport	NOUN
ajst-20816	242	5	management	management	NOUN
ajst-20816	242	6	,	,	PUNCT
ajst-20816	242	7	6(3	6(3	NUM
ajst-20816	242	8	)	)	PUNCT
ajst-20816	242	9	,	,	PUNCT
ajst-20816	242	10	200	200	NUM
ajst-20816	242	11	-	-	SYM
ajst-20816	242	12	215	215	NUM
ajst-20816	242	13	.	.	PUNCT
ajst-20816	243	1	[	[	X
ajst-20816	243	2	30	30	NUM
ajst-20816	243	3	]	]	X
ajst-20816	243	4	zhao	zhao	X
ajst-20816	243	5	,	,	PUNCT
ajst-20816	243	6	x.	x.	NOUN
ajst-20816	243	7	(	(	PUNCT
ajst-20816	243	8	2022	2022	NUM
ajst-20816	243	9	)	)	PUNCT
ajst-20816	243	10	.	.	PUNCT
ajst-20816	244	1	fan	fan	PROPN
ajst-20816	244	2	engagement	engagement	NOUN
ajst-20816	244	3	challenges	challenge	NOUN
ajst-20816	244	4	in	in	ADP
ajst-20816	244	5	the	the	DET
ajst-20816	244	6	digital	digital	ADJ
ajst-20816	244	7	era	era	NOUN
ajst-20816	244	8	.	.	PUNCT
ajst-20816	245	1	sports	sport	NOUN
ajst-20816	245	2	management	management	NOUN
ajst-20816	245	3	review	review	NOUN
ajst-20816	245	4	,	,	PUNCT
ajst-20816	245	5	14(1	14(1	NUM
ajst-20816	245	6	)	)	PUNCT
ajst-20816	245	7	,	,	PUNCT
ajst-20816	245	8	80	80	NUM
ajst-20816	245	9	-	-	SYM
ajst-20816	245	10	95	95	NUM
ajst-20816	245	11	.	.	PUNCT
ajst-20816	246	1	[	[	X
ajst-20816	246	2	31	31	NUM
ajst-20816	246	3	]	]	X
ajst-20816	246	4	zhou	zhou	PROPN
ajst-20816	246	5	,	,	PUNCT
ajst-20816	246	6	y.	y.	PROPN
ajst-20816	246	7	(	(	PUNCT
ajst-20816	246	8	2020	2020	NUM
ajst-20816	246	9	)	)	PUNCT
ajst-20816	246	10	.	.	PUNCT
ajst-20816	247	1	online	online	PROPN
ajst-20816	247	2	fan	fan	PROPN
ajst-20816	247	3	communities	community	NOUN
ajst-20816	247	4	and	and	CCONJ
ajst-20816	247	5	sports	sport	NOUN
ajst-20816	247	6	marketing	marketing	NOUN
ajst-20816	247	7	in	in	ADP
ajst-20816	247	8	chengdu	chengdu	PROPN
ajst-20816	247	9	.	.	PUNCT
ajst-20816	248	1	journal	journal	PROPN
ajst-20816	248	2	of	of	ADP
ajst-20816	248	3	sports	sport	NOUN
ajst-20816	248	4	media	medium	NOUN
ajst-20816	248	5	and	and	CCONJ
ajst-20816	248	6	marketing	marketing	NOUN
ajst-20816	248	7	,	,	PUNCT
ajst-20816	248	8	7(3	7(3	NUM
ajst-20816	248	9	)	)	PUNCT
ajst-20816	248	10	,	,	PUNCT
ajst-20816	248	11	155	155	NUM
ajst-20816	248	12	169	169	NUM
ajst-20816	248	13	.	.	PUNCT
ajst-20816	249	1	[	[	X
ajst-20816	249	2	32	32	NUM
ajst-20816	249	3	]	]	X
ajst-20816	249	4	zhou	zhou	X
ajst-20816	249	5	,	,	PUNCT
ajst-20816	249	6	y.	y.	PROPN
ajst-20816	249	7	,	,	PUNCT
ajst-20816	249	8	&	&	CCONJ
ajst-20816	249	9	wang	wang	PROPN
ajst-20816	249	10	,	,	PUNCT
ajst-20816	249	11	x.	x.	NOUN
ajst-20816	249	12	(	(	PUNCT
ajst-20816	249	13	2018	2018	NUM
ajst-20816	249	14	)	)	PUNCT
ajst-20816	249	15	.	.	PUNCT
ajst-20816	250	1	online	online	ADJ
ajst-20816	250	2	sports	sport	NOUN
ajst-20816	250	3	media	medium	NOUN
ajst-20816	250	4	consumption	consumption	NOUN
ajst-20816	250	5	in	in	ADP
ajst-20816	250	6	chengdu	chengdu	PROPN
ajst-20816	250	7	.	.	PUNCT
ajst-20816	251	1	journal	journal	PROPN
ajst-20816	251	2	of	of	ADP
ajst-20816	251	3	internet	internet	NOUN
ajst-20816	251	4	and	and	CCONJ
ajst-20816	251	5	sports	sport	NOUN
ajst-20816	251	6	,	,	PUNCT
ajst-20816	251	7	12(2	12(2	NUM
ajst-20816	251	8	)	)	PUNCT
ajst-20816	251	9	,	,	PUNCT
ajst-20816	251	10	200	200	NUM
ajst-20816	251	11	-	-	SYM
ajst-20816	251	12	215	215	NUM
ajst-20816	251	13	.	.	PUNCT