id	sid	tid	token	lemma	pos
ajst-7732	1	1	academic	academic	ADJ
ajst-7732	1	2	journal	journal	NOUN
ajst-7732	1	3	of	of	ADP
ajst-7732	1	4	science	science	NOUN
ajst-7732	1	5	and	and	CCONJ
ajst-7732	1	6	technology	technology	NOUN
ajst-7732	1	7	issn	issn	NOUN
ajst-7732	1	8	:	:	PUNCT
ajst-7732	1	9	2771	2771	NUM
ajst-7732	1	10	-	-	SYM
ajst-7732	1	11	3032	3032	NUM
ajst-7732	1	12	|	|	NOUN
ajst-7732	1	13	vol	vol	NOUN
ajst-7732	1	14	.	.	PROPN
ajst-7732	2	1	5	5	NUM
ajst-7732	2	2	,	,	PUNCT
ajst-7732	2	3	no	no	INTJ
ajst-7732	2	4	.	.	NOUN
ajst-7732	2	5	3	3	NUM
ajst-7732	2	6	,	,	PUNCT
ajst-7732	2	7	2023	2023	NUM
ajst-7732	2	8	76	76	NUM
ajst-7732	2	9	traditional	traditional	ADJ
ajst-7732	2	10	tv	tv	NOUN
ajst-7732	2	11	media	medium	NOUN
ajst-7732	2	12	+	+	CCONJ
ajst-7732	2	13	live	live	ADJ
ajst-7732	2	14	streaming	streaming	NOUN
ajst-7732	2	15	:	:	PUNCT
ajst-7732	2	16	a	a	DET
ajst-7732	2	17	new	new	ADJ
ajst-7732	2	18	media	media	NOUN
ajst-7732	2	19	marketing	marketing	NOUN
ajst-7732	2	20	approach	approach	NOUN
ajst-7732	2	21	of	of	ADP
ajst-7732	2	22	traditional	traditional	ADJ
ajst-7732	2	23	tv	tv	NOUN
ajst-7732	2	24	media	medium	NOUN
ajst-7732	2	25	in	in	ADP
ajst-7732	2	26	the	the	DET
ajst-7732	2	27	5	5	NUM
ajst-7732	2	28	g	g	NOUN
ajst-7732	2	29	and	and	CCONJ
ajst-7732	2	30	live	live	VERB
ajst-7732	2	31	streaming	streaming	NOUN
ajst-7732	2	32	era	era	NOUN
ajst-7732	2	33	zhen	zhen	PROPN
ajst-7732	2	34	li	li	PROPN
ajst-7732	2	35	wenzhou	wenzhou	PROPN
ajst-7732	2	36	polytechnic	polytechnic	PROPN
ajst-7732	2	37	,	,	PUNCT
ajst-7732	2	38	wenzhou	wenzhou	PROPN
ajst-7732	2	39	city	city	PROPN
ajst-7732	2	40	,	,	PUNCT
ajst-7732	2	41	zhejiang	zhejiang	PROPN
ajst-7732	2	42	province	province	PROPN
ajst-7732	2	43	,	,	PUNCT
ajst-7732	2	44	china	china	PROPN
ajst-7732	2	45	abstract	abstract	PROPN
ajst-7732	2	46	:	:	PUNCT
ajst-7732	2	47	in	in	ADP
ajst-7732	2	48	the	the	DET
ajst-7732	2	49	new	new	ADJ
ajst-7732	2	50	media	medium	NOUN
ajst-7732	2	51	era	era	NOUN
ajst-7732	2	52	,	,	PUNCT
ajst-7732	2	53	a	a	DET
ajst-7732	2	54	host	host	NOUN
ajst-7732	2	55	of	of	ADP
ajst-7732	2	56	new	new	ADJ
ajst-7732	2	57	media	medium	NOUN
ajst-7732	2	58	are	be	AUX
ajst-7732	2	59	emerging	emerge	VERB
ajst-7732	2	60	,	,	PUNCT
ajst-7732	2	61	which	which	PRON
ajst-7732	2	62	are	be	AUX
ajst-7732	2	63	profoundly	profoundly	ADV
ajst-7732	2	64	changing	change	VERB
ajst-7732	2	65	the	the	DET
ajst-7732	2	66	landscape	landscape	NOUN
ajst-7732	2	67	of	of	ADP
ajst-7732	2	68	media	medium	NOUN
ajst-7732	2	69	communication	communication	NOUN
ajst-7732	2	70	.	.	PUNCT
ajst-7732	3	1	correspondingly	correspondingly	ADV
ajst-7732	3	2	,	,	PUNCT
ajst-7732	3	3	traditional	traditional	ADJ
ajst-7732	3	4	tv	tv	NOUN
ajst-7732	3	5	media	medium	NOUN
ajst-7732	3	6	are	be	AUX
ajst-7732	3	7	encountering	encounter	VERB
ajst-7732	3	8	formidable	formidable	ADJ
ajst-7732	3	9	challenges	challenge	NOUN
ajst-7732	3	10	in	in	ADP
ajst-7732	3	11	the	the	DET
ajst-7732	3	12	era	era	NOUN
ajst-7732	3	13	of	of	ADP
ajst-7732	3	14	5	5	NUM
ajst-7732	3	15	g	g	NOUN
ajst-7732	3	16	and	and	CCONJ
ajst-7732	3	17	live	live	VERB
ajst-7732	3	18	streaming	streaming	NOUN
ajst-7732	3	19	,	,	PUNCT
ajst-7732	3	20	which	which	PRON
ajst-7732	3	21	has	have	AUX
ajst-7732	3	22	led	lead	VERB
ajst-7732	3	23	to	to	ADP
ajst-7732	3	24	audience	audience	NOUN
ajst-7732	3	25	loss	loss	NOUN
ajst-7732	3	26	and	and	CCONJ
ajst-7732	3	27	a	a	DET
ajst-7732	3	28	decline	decline	NOUN
ajst-7732	3	29	in	in	ADP
ajst-7732	3	30	market	market	NOUN
ajst-7732	3	31	share	share	NOUN
ajst-7732	3	32	.	.	PUNCT
ajst-7732	4	1	with	with	ADP
ajst-7732	4	2	this	this	PRON
ajst-7732	4	3	in	in	ADP
ajst-7732	4	4	mind	mind	NOUN
ajst-7732	4	5	,	,	PUNCT
ajst-7732	4	6	the	the	DET
ajst-7732	4	7	present	present	ADJ
ajst-7732	4	8	article	article	NOUN
ajst-7732	4	9	develops	develop	VERB
ajst-7732	4	10	a	a	DET
ajst-7732	4	11	new	new	ADJ
ajst-7732	4	12	marketing	marketing	NOUN
ajst-7732	4	13	approach	approach	NOUN
ajst-7732	4	14	of	of	ADP
ajst-7732	4	15	"	"	PUNCT
ajst-7732	4	16	live	live	VERB
ajst-7732	4	17	streaming	streaming	NOUN
ajst-7732	4	18	+	+	CCONJ
ajst-7732	4	19	traditional	traditional	ADJ
ajst-7732	4	20	tv	tv	NOUN
ajst-7732	4	21	media	medium	NOUN
ajst-7732	4	22	"	"	PUNCT
ajst-7732	4	23	to	to	PART
ajst-7732	4	24	help	help	VERB
ajst-7732	4	25	traditional	traditional	ADJ
ajst-7732	4	26	media	medium	NOUN
ajst-7732	4	27	to	to	PART
ajst-7732	4	28	deal	deal	VERB
ajst-7732	4	29	with	with	ADP
ajst-7732	4	30	various	various	ADJ
ajst-7732	4	31	challenges	challenge	NOUN
ajst-7732	4	32	and	and	CCONJ
ajst-7732	4	33	utilize	utilize	VERB
ajst-7732	4	34	their	their	PRON
ajst-7732	4	35	advantages	advantage	NOUN
ajst-7732	4	36	in	in	ADP
ajst-7732	4	37	the	the	DET
ajst-7732	4	38	new	new	ADJ
ajst-7732	4	39	era	era	NOUN
ajst-7732	4	40	.	.	PUNCT
ajst-7732	5	1	the	the	DET
ajst-7732	5	2	article	article	NOUN
ajst-7732	5	3	also	also	ADV
ajst-7732	5	4	offers	offer	VERB
ajst-7732	5	5	recommendations	recommendation	NOUN
ajst-7732	5	6	for	for	ADP
ajst-7732	5	7	implementing	implement	VERB
ajst-7732	5	8	this	this	DET
ajst-7732	5	9	novel	novel	ADJ
ajst-7732	5	10	marketing	marketing	NOUN
ajst-7732	5	11	approach	approach	NOUN
ajst-7732	5	12	.	.	PUNCT
ajst-7732	6	1	keywords	keyword	NOUN
ajst-7732	6	2	:	:	PUNCT
ajst-7732	6	3	traditional	traditional	ADJ
ajst-7732	6	4	tv	tv	NOUN
ajst-7732	6	5	media	medium	NOUN
ajst-7732	6	6	,	,	PUNCT
ajst-7732	6	7	live	live	ADJ
ajst-7732	6	8	streaming	streaming	NOUN
ajst-7732	6	9	,	,	PUNCT
ajst-7732	6	10	new	new	ADJ
ajst-7732	6	11	media	medium	NOUN
ajst-7732	6	12	.	.	PUNCT
ajst-7732	7	1	1	1	X
ajst-7732	7	2	.	.	X
ajst-7732	7	3	introduction	introduction	NOUN
ajst-7732	7	4	in	in	ADP
ajst-7732	7	5	the	the	DET
ajst-7732	7	6	new	new	ADJ
ajst-7732	7	7	media	medium	NOUN
ajst-7732	7	8	era	era	NOUN
ajst-7732	7	9	,	,	PUNCT
ajst-7732	7	10	a	a	DET
ajst-7732	7	11	host	host	NOUN
ajst-7732	7	12	of	of	ADP
ajst-7732	7	13	new	new	ADJ
ajst-7732	7	14	media	medium	NOUN
ajst-7732	7	15	are	be	AUX
ajst-7732	7	16	emerging	emerge	VERB
ajst-7732	7	17	,	,	PUNCT
ajst-7732	7	18	which	which	PRON
ajst-7732	7	19	are	be	AUX
ajst-7732	7	20	profoundly	profoundly	ADV
ajst-7732	7	21	changing	change	VERB
ajst-7732	7	22	the	the	DET
ajst-7732	7	23	landscape	landscape	NOUN
ajst-7732	7	24	of	of	ADP
ajst-7732	7	25	media	medium	NOUN
ajst-7732	7	26	communication	communication	NOUN
ajst-7732	7	27	.	.	PUNCT
ajst-7732	8	1	new	new	ADJ
ajst-7732	8	2	media	medium	NOUN
ajst-7732	8	3	are	be	AUX
ajst-7732	8	4	more	more	ADV
ajst-7732	8	5	interactive	interactive	ADJ
ajst-7732	8	6	,	,	PUNCT
ajst-7732	8	7	flexible	flexible	ADJ
ajst-7732	8	8	,	,	PUNCT
ajst-7732	8	9	and	and	CCONJ
ajst-7732	8	10	rich	rich	ADJ
ajst-7732	8	11	in	in	ADP
ajst-7732	8	12	content	content	NOUN
ajst-7732	8	13	than	than	ADP
ajst-7732	8	14	traditional	traditional	ADJ
ajst-7732	8	15	media	medium	NOUN
ajst-7732	8	16	.	.	PUNCT
ajst-7732	9	1	meanwhile	meanwhile	ADV
ajst-7732	9	2	,	,	PUNCT
ajst-7732	9	3	they	they	PRON
ajst-7732	9	4	allow	allow	VERB
ajst-7732	9	5	for	for	ADP
ajst-7732	9	6	the	the	DET
ajst-7732	9	7	free	free	ADJ
ajst-7732	9	8	creation	creation	NOUN
ajst-7732	9	9	,	,	PUNCT
ajst-7732	9	10	exchange	exchange	NOUN
ajst-7732	9	11	,	,	PUNCT
ajst-7732	9	12	and	and	CCONJ
ajst-7732	9	13	dissemination	dissemination	NOUN
ajst-7732	9	14	of	of	ADP
ajst-7732	9	15	content	content	NOUN
ajst-7732	9	16	,	,	PUNCT
ajst-7732	9	17	and	and	CCONJ
ajst-7732	9	18	hence	hence	ADV
ajst-7732	9	19	users	user	NOUN
ajst-7732	9	20	are	be	AUX
ajst-7732	9	21	no	no	ADV
ajst-7732	9	22	longer	long	ADV
ajst-7732	9	23	passive	passive	ADJ
ajst-7732	9	24	information	information	NOUN
ajst-7732	9	25	receivers	receiver	NOUN
ajst-7732	9	26	(	(	PUNCT
ajst-7732	9	27	carr	carr	PROPN
ajst-7732	9	28	&	&	CCONJ
ajst-7732	9	29	hayes	hayes	PROPN
ajst-7732	9	30	,	,	PUNCT
ajst-7732	9	31	2015	2015	NUM
ajst-7732	9	32	;	;	PUNCT
ajst-7732	10	1	dolan	dolan	PROPN
ajst-7732	10	2	et	et	PROPN
ajst-7732	10	3	al	al	PROPN
ajst-7732	10	4	.	.	PROPN
ajst-7732	10	5	,	,	PUNCT
ajst-7732	10	6	2017	2017	NUM
ajst-7732	10	7	)	)	PUNCT
ajst-7732	10	8	.	.	PUNCT
ajst-7732	11	1	in	in	ADP
ajst-7732	11	2	addition	addition	NOUN
ajst-7732	11	3	,	,	PUNCT
ajst-7732	11	4	new	new	ADJ
ajst-7732	11	5	media	medium	NOUN
ajst-7732	11	6	have	have	AUX
ajst-7732	11	7	transformed	transform	VERB
ajst-7732	11	8	the	the	DET
ajst-7732	11	9	traditional	traditional	ADJ
ajst-7732	11	10	media	medium	NOUN
ajst-7732	11	11	communication	communication	NOUN
ajst-7732	11	12	paradigm	paradigm	NOUN
ajst-7732	11	13	from	from	ADP
ajst-7732	11	14	one	one	NUM
ajst-7732	11	15	-	-	PUNCT
ajst-7732	11	16	way	way	NOUN
ajst-7732	11	17	to	to	ADP
ajst-7732	11	18	two	two	NUM
ajst-7732	11	19	-	-	PUNCT
ajst-7732	11	20	way	way	NOUN
ajst-7732	11	21	or	or	CCONJ
ajst-7732	11	22	multiway	multiway	NOUN
ajst-7732	11	23	communication	communication	NOUN
ajst-7732	11	24	(	(	PUNCT
ajst-7732	11	25	shawky	shawky	INTJ
ajst-7732	11	26	et	et	PROPN
ajst-7732	11	27	al	al	PROPN
ajst-7732	11	28	.	.	PROPN
ajst-7732	11	29	,	,	PUNCT
ajst-7732	11	30	2019	2019	NUM
ajst-7732	11	31	)	)	PUNCT
ajst-7732	11	32	.	.	PUNCT
ajst-7732	12	1	the	the	DET
ajst-7732	12	2	rise	rise	NOUN
ajst-7732	12	3	of	of	ADP
ajst-7732	12	4	new	new	ADJ
ajst-7732	12	5	media	medium	NOUN
ajst-7732	12	6	,	,	PUNCT
ajst-7732	12	7	especially	especially	ADV
ajst-7732	12	8	the	the	DET
ajst-7732	12	9	rise	rise	NOUN
ajst-7732	12	10	of	of	ADP
ajst-7732	12	11	video	video	ADJ
ajst-7732	12	12	social	social	ADJ
ajst-7732	12	13	media	medium	NOUN
ajst-7732	12	14	,	,	PUNCT
ajst-7732	12	15	has	have	AUX
ajst-7732	12	16	seriously	seriously	ADV
ajst-7732	12	17	threatened	threaten	VERB
ajst-7732	12	18	the	the	DET
ajst-7732	12	19	development	development	NOUN
ajst-7732	12	20	and	and	CCONJ
ajst-7732	12	21	survival	survival	NOUN
ajst-7732	12	22	of	of	ADP
ajst-7732	12	23	traditional	traditional	ADJ
ajst-7732	12	24	tv	tv	NOUN
ajst-7732	12	25	media	medium	NOUN
ajst-7732	12	26	.	.	PUNCT
ajst-7732	13	1	it	it	PRON
ajst-7732	13	2	is	be	AUX
ajst-7732	13	3	,	,	PUNCT
ajst-7732	13	4	therefore	therefore	ADV
ajst-7732	13	5	,	,	PUNCT
ajst-7732	13	6	necessary	necessary	ADJ
ajst-7732	13	7	for	for	SCONJ
ajst-7732	13	8	traditional	traditional	ADJ
ajst-7732	13	9	tv	tv	NOUN
ajst-7732	13	10	media	medium	NOUN
ajst-7732	13	11	to	to	PART
ajst-7732	13	12	embrace	embrace	VERB
ajst-7732	13	13	new	new	ADJ
ajst-7732	13	14	technologies	technology	NOUN
ajst-7732	13	15	,	,	PUNCT
ajst-7732	13	16	e.g.	e.g.	ADV
ajst-7732	13	17	,	,	PUNCT
ajst-7732	13	18	live	live	VERB
ajst-7732	13	19	streaming	streaming	NOUN
ajst-7732	13	20	and	and	CCONJ
ajst-7732	13	21	5	5	NUM
ajst-7732	13	22	g	g	NOUN
ajst-7732	13	23	,	,	PUNCT
ajst-7732	13	24	to	to	PART
ajst-7732	13	25	diversify	diversify	VERB
ajst-7732	13	26	content	content	NOUN
ajst-7732	13	27	creation	creation	NOUN
ajst-7732	13	28	,	,	PUNCT
ajst-7732	13	29	enhance	enhance	VERB
ajst-7732	13	30	user	user	NOUN
ajst-7732	13	31	experience	experience	NOUN
ajst-7732	13	32	,	,	PUNCT
ajst-7732	13	33	and	and	CCONJ
ajst-7732	13	34	implement	implement	VERB
ajst-7732	13	35	new	new	ADJ
ajst-7732	13	36	marketing	marketing	NOUN
ajst-7732	13	37	approaches	approach	NOUN
ajst-7732	13	38	.	.	PUNCT
ajst-7732	14	1	against	against	ADP
ajst-7732	14	2	this	this	DET
ajst-7732	14	3	backdrop	backdrop	NOUN
ajst-7732	14	4	,	,	PUNCT
ajst-7732	14	5	this	this	DET
ajst-7732	14	6	article	article	NOUN
ajst-7732	14	7	aims	aim	VERB
ajst-7732	14	8	to	to	PART
ajst-7732	14	9	explore	explore	VERB
ajst-7732	14	10	a	a	DET
ajst-7732	14	11	new	new	ADJ
ajst-7732	14	12	media	media	NOUN
ajst-7732	14	13	marketing	marketing	NOUN
ajst-7732	14	14	approach	approach	NOUN
ajst-7732	14	15	for	for	ADP
ajst-7732	14	16	traditional	traditional	ADJ
ajst-7732	14	17	tv	tv	NOUN
ajst-7732	14	18	media	medium	NOUN
ajst-7732	14	19	and	and	CCONJ
ajst-7732	14	20	proposes	propose	VERB
ajst-7732	14	21	the	the	DET
ajst-7732	14	22	integration	integration	NOUN
ajst-7732	14	23	of	of	ADP
ajst-7732	14	24	traditional	traditional	ADJ
ajst-7732	14	25	media	medium	NOUN
ajst-7732	14	26	with	with	ADP
ajst-7732	14	27	live	live	ADJ
ajst-7732	14	28	streaming	streaming	NOUN
ajst-7732	14	29	,	,	PUNCT
ajst-7732	14	30	i.e.	i.e.	X
ajst-7732	14	31	,	,	PUNCT
ajst-7732	14	32	“	"	PUNCT
ajst-7732	14	33	traditional	traditional	ADJ
ajst-7732	14	34	tv	tv	NOUN
ajst-7732	14	35	media	medium	NOUN
ajst-7732	14	36	+	+	CCONJ
ajst-7732	14	37	live	live	ADJ
ajst-7732	14	38	streaming	streaming	NOUN
ajst-7732	14	39	”	"	PUNCT
ajst-7732	14	40	.	.	PUNCT
ajst-7732	15	1	this	this	DET
ajst-7732	15	2	article	article	NOUN
ajst-7732	15	3	first	first	ADV
ajst-7732	15	4	discusses	discuss	VERB
ajst-7732	15	5	the	the	DET
ajst-7732	15	6	challenges	challenge	NOUN
ajst-7732	15	7	encountered	encounter	VERB
ajst-7732	15	8	by	by	ADP
ajst-7732	15	9	traditional	traditional	ADJ
ajst-7732	15	10	tv	tv	NOUN
ajst-7732	15	11	media	medium	NOUN
ajst-7732	15	12	and	and	CCONJ
ajst-7732	15	13	then	then	ADV
ajst-7732	15	14	analyses	analyse	VERB
ajst-7732	15	15	traditional	traditional	ADJ
ajst-7732	15	16	tv	tv	NOUN
ajst-7732	15	17	media	medium	NOUN
ajst-7732	15	18	's	's	PART
ajst-7732	15	19	advantages	advantage	NOUN
ajst-7732	15	20	.	.	PUNCT
ajst-7732	16	1	based	base	VERB
ajst-7732	16	2	on	on	ADP
ajst-7732	16	3	this	this	PRON
ajst-7732	16	4	,	,	PUNCT
ajst-7732	16	5	the	the	DET
ajst-7732	16	6	article	article	NOUN
ajst-7732	16	7	develops	develop	VERB
ajst-7732	16	8	the	the	DET
ajst-7732	16	9	new	new	ADJ
ajst-7732	16	10	marketing	marketing	NOUN
ajst-7732	16	11	approach	approach	NOUN
ajst-7732	16	12	of	of	ADP
ajst-7732	16	13	“	"	PUNCT
ajst-7732	16	14	traditional	traditional	ADJ
ajst-7732	16	15	tv	tv	NOUN
ajst-7732	16	16	media	medium	NOUN
ajst-7732	16	17	+	+	CCONJ
ajst-7732	16	18	live	live	ADJ
ajst-7732	16	19	streaming	streaming	NOUN
ajst-7732	16	20	”	"	PUNCT
ajst-7732	16	21	and	and	CCONJ
ajst-7732	16	22	proposes	propose	VERB
ajst-7732	16	23	recommendations	recommendation	NOUN
ajst-7732	16	24	for	for	ADP
ajst-7732	16	25	implementing	implement	VERB
ajst-7732	16	26	this	this	DET
ajst-7732	16	27	integrative	integrative	ADJ
ajst-7732	16	28	marketing	marketing	NOUN
ajst-7732	16	29	approach	approach	NOUN
ajst-7732	16	30	.	.	PUNCT
ajst-7732	17	1	2	2	X
ajst-7732	17	2	.	.	X
ajst-7732	17	3	challenges	challenge	NOUN
ajst-7732	17	4	encountered	encounter	VERB
ajst-7732	17	5	by	by	ADP
ajst-7732	17	6	traditional	traditional	ADJ
ajst-7732	17	7	tv	tv	NOUN
ajst-7732	17	8	media	medium	NOUN
ajst-7732	17	9	in	in	ADP
ajst-7732	17	10	recent	recent	ADJ
ajst-7732	17	11	years	year	NOUN
ajst-7732	17	12	,	,	PUNCT
ajst-7732	17	13	both	both	CCONJ
ajst-7732	17	14	the	the	DET
ajst-7732	17	15	revenue	revenue	NOUN
ajst-7732	17	16	and	and	CCONJ
ajst-7732	17	17	market	market	NOUN
ajst-7732	17	18	share	share	NOUN
ajst-7732	17	19	of	of	ADP
ajst-7732	17	20	traditional	traditional	ADJ
ajst-7732	17	21	media	medium	NOUN
ajst-7732	17	22	are	be	AUX
ajst-7732	17	23	declining	decline	VERB
ajst-7732	17	24	globally	globally	ADV
ajst-7732	17	25	.	.	PUNCT
ajst-7732	18	1	the	the	DET
ajst-7732	18	2	revenue	revenue	NOUN
ajst-7732	18	3	of	of	ADP
ajst-7732	18	4	traditional	traditional	ADJ
ajst-7732	18	5	tv	tv	NOUN
ajst-7732	18	6	media	medium	NOUN
ajst-7732	18	7	worldwide	worldwide	ADV
ajst-7732	18	8	shrunk	shrink	VERB
ajst-7732	18	9	from	from	ADP
ajst-7732	18	10	$	$	SYM
ajst-7732	18	11	41.6	41.6	NUM
ajst-7732	18	12	billion	billion	NUM
ajst-7732	18	13	in	in	ADP
ajst-7732	18	14	2017	2017	NUM
ajst-7732	18	15	to	to	PART
ajst-7732	18	16	$	$	SYM
ajst-7732	18	17	38.5	38.5	NUM
ajst-7732	18	18	billion	billion	NUM
ajst-7732	18	19	in	in	ADP
ajst-7732	18	20	2022	2022	NUM
ajst-7732	18	21	(	(	PUNCT
ajst-7732	18	22	statista	statista	NOUN
ajst-7732	18	23	,	,	PUNCT
ajst-7732	18	24	2023a	2023a	NUM
ajst-7732	18	25	)	)	PUNCT
ajst-7732	18	26	.	.	PUNCT
ajst-7732	19	1	in	in	ADP
ajst-7732	19	2	the	the	DET
ajst-7732	19	3	u.s	u.s	PROPN
ajst-7732	19	4	.	.	PROPN
ajst-7732	19	5	,	,	PUNCT
ajst-7732	19	6	people	people	NOUN
ajst-7732	19	7	's	's	PART
ajst-7732	19	8	average	average	ADJ
ajst-7732	19	9	time	time	NOUN
ajst-7732	19	10	spent	spend	VERB
ajst-7732	19	11	with	with	ADP
ajst-7732	19	12	traditional	traditional	ADJ
ajst-7732	19	13	media	medium	NOUN
ajst-7732	19	14	per	per	ADP
ajst-7732	19	15	day	day	NOUN
ajst-7732	19	16	reduced	reduce	VERB
ajst-7732	19	17	from	from	ADP
ajst-7732	19	18	453	453	NUM
ajst-7732	19	19	minutes	minute	NOUN
ajst-7732	19	20	in	in	ADP
ajst-7732	19	21	2011	2011	NUM
ajst-7732	19	22	to	to	ADP
ajst-7732	19	23	297	297	NUM
ajst-7732	19	24	minutes	minute	NOUN
ajst-7732	19	25	in	in	ADP
ajst-7732	19	26	2022	2022	NUM
ajst-7732	19	27	whereas	whereas	SCONJ
ajst-7732	19	28	the	the	DET
ajst-7732	19	29	time	time	NOUN
ajst-7732	19	30	spent	spend	VERB
ajst-7732	19	31	on	on	ADP
ajst-7732	19	32	digital	digital	ADJ
ajst-7732	19	33	media	medium	NOUN
ajst-7732	19	34	increased	increase	VERB
ajst-7732	19	35	from	from	ADP
ajst-7732	19	36	214	214	NUM
ajst-7732	19	37	minutes	minute	NOUN
ajst-7732	19	38	in	in	ADP
ajst-7732	19	39	2022	2022	NUM
ajst-7732	19	40	(	(	PUNCT
ajst-7732	19	41	statista	statista	NOUN
ajst-7732	19	42	,	,	PUNCT
ajst-7732	19	43	2023b	2023b	NUM
ajst-7732	19	44	)	)	PUNCT
ajst-7732	19	45	.	.	PUNCT
ajst-7732	20	1	the	the	DET
ajst-7732	20	2	decline	decline	NOUN
ajst-7732	20	3	of	of	ADP
ajst-7732	20	4	traditional	traditional	ADJ
ajst-7732	20	5	tv	tv	NOUN
ajst-7732	20	6	media	medium	NOUN
ajst-7732	20	7	is	be	AUX
ajst-7732	20	8	largely	largely	ADV
ajst-7732	20	9	attributed	attribute	VERB
ajst-7732	20	10	to	to	ADP
ajst-7732	20	11	the	the	DET
ajst-7732	20	12	rise	rise	NOUN
ajst-7732	20	13	of	of	ADP
ajst-7732	20	14	new	new	ADJ
ajst-7732	20	15	media	medium	NOUN
ajst-7732	20	16	.	.	PUNCT
ajst-7732	21	1	media	medium	NOUN
ajst-7732	21	2	consumption	consumption	NOUN
ajst-7732	21	3	has	have	VERB
ajst-7732	21	4	a	a	DET
ajst-7732	21	5	crowding	crowd	VERB
ajst-7732	21	6	-	-	PUNCT
ajst-7732	21	7	out	out	ADP
ajst-7732	21	8	effect	effect	NOUN
ajst-7732	21	9	,	,	PUNCT
ajst-7732	21	10	i.e.	i.e.	X
ajst-7732	21	11	,	,	PUNCT
ajst-7732	21	12	the	the	DET
ajst-7732	21	13	more	more	ADJ
ajst-7732	21	14	time	time	NOUN
ajst-7732	21	15	users	user	NOUN
ajst-7732	21	16	spend	spend	VERB
ajst-7732	21	17	on	on	ADP
ajst-7732	21	18	new	new	ADJ
ajst-7732	21	19	media	medium	NOUN
ajst-7732	21	20	,	,	PUNCT
ajst-7732	21	21	the	the	DET
ajst-7732	21	22	less	less	ADJ
ajst-7732	21	23	time	time	NOUN
ajst-7732	21	24	they	they	PRON
ajst-7732	21	25	spend	spend	VERB
ajst-7732	21	26	on	on	ADP
ajst-7732	21	27	traditional	traditional	ADJ
ajst-7732	21	28	media	medium	NOUN
ajst-7732	21	29	.	.	PUNCT
ajst-7732	22	1	meanwhile	meanwhile	ADV
ajst-7732	22	2	,	,	PUNCT
ajst-7732	22	3	media	medium	NOUN
ajst-7732	22	4	consumption	consumption	NOUN
ajst-7732	22	5	is	be	AUX
ajst-7732	22	6	sticky	sticky	ADJ
ajst-7732	22	7	in	in	ADP
ajst-7732	22	8	that	that	SCONJ
ajst-7732	22	9	once	once	SCONJ
ajst-7732	22	10	users	user	NOUN
ajst-7732	22	11	become	become	VERB
ajst-7732	22	12	accustomed	accustomed	ADJ
ajst-7732	22	13	to	to	ADP
ajst-7732	22	14	a	a	DET
ajst-7732	22	15	particular	particular	ADJ
ajst-7732	22	16	medium	medium	NOUN
ajst-7732	22	17	,	,	PUNCT
ajst-7732	22	18	their	their	PRON
ajst-7732	22	19	media	medium	NOUN
ajst-7732	22	20	choices	choice	NOUN
ajst-7732	22	21	remain	remain	VERB
ajst-7732	22	22	stable	stable	ADJ
ajst-7732	22	23	over	over	ADP
ajst-7732	22	24	time	time	NOUN
ajst-7732	22	25	(	(	PUNCT
ajst-7732	22	26	wang	wang	PROPN
ajst-7732	22	27	,	,	PUNCT
ajst-7732	22	28	2021	2021	NUM
ajst-7732	22	29	)	)	PUNCT
ajst-7732	22	30	.	.	PUNCT
ajst-7732	23	1	the	the	DET
ajst-7732	23	2	use	use	NOUN
ajst-7732	23	3	&	&	CCONJ
ajst-7732	23	4	gratification	gratification	NOUN
ajst-7732	23	5	(	(	PUNCT
ajst-7732	23	6	u&g	u&g	PROPN
ajst-7732	23	7	)	)	PUNCT
ajst-7732	23	8	theory	theory	NOUN
ajst-7732	23	9	(	(	PUNCT
ajst-7732	23	10	katz	katz	PROPN
ajst-7732	23	11	et	et	PROPN
ajst-7732	23	12	al	al	PROPN
ajst-7732	23	13	.	.	PROPN
ajst-7732	23	14	,	,	PUNCT
ajst-7732	23	15	1973	1973	NUM
ajst-7732	23	16	)	)	PUNCT
ajst-7732	23	17	offers	offer	VERB
ajst-7732	23	18	explanations	explanation	NOUN
ajst-7732	23	19	for	for	ADP
ajst-7732	23	20	users	user	NOUN
ajst-7732	23	21	'	'	PART
ajst-7732	23	22	preferences	preference	NOUN
ajst-7732	23	23	for	for	ADP
ajst-7732	23	24	new	new	ADJ
ajst-7732	23	25	media	medium	NOUN
ajst-7732	23	26	over	over	ADP
ajst-7732	23	27	traditional	traditional	ADJ
ajst-7732	23	28	tv	tv	NOUN
ajst-7732	23	29	media	medium	NOUN
ajst-7732	23	30	.	.	PUNCT
ajst-7732	24	1	this	this	DET
ajst-7732	24	2	theory	theory	NOUN
ajst-7732	24	3	suggests	suggest	VERB
ajst-7732	24	4	that	that	SCONJ
ajst-7732	24	5	users	user	NOUN
ajst-7732	24	6	'	'	PART
ajst-7732	24	7	media	medium	NOUN
ajst-7732	24	8	choices	choice	NOUN
ajst-7732	24	9	are	be	AUX
ajst-7732	24	10	driven	drive	VERB
ajst-7732	24	11	by	by	ADP
ajst-7732	24	12	their	their	PRON
ajst-7732	24	13	needs	need	NOUN
ajst-7732	24	14	.	.	PUNCT
ajst-7732	25	1	in	in	ADP
ajst-7732	25	2	a	a	DET
ajst-7732	25	3	media	media	NOUN
ajst-7732	25	4	consumption	consumption	NOUN
ajst-7732	25	5	context	context	NOUN
ajst-7732	25	6	,	,	PUNCT
ajst-7732	25	7	users	user	NOUN
ajst-7732	25	8	have	have	VERB
ajst-7732	25	9	diverse	diverse	ADJ
ajst-7732	25	10	needs	need	NOUN
ajst-7732	25	11	,	,	PUNCT
ajst-7732	25	12	e.g.	e.g.	ADV
ajst-7732	25	13	,	,	PUNCT
ajst-7732	25	14	enjoyment	enjoyment	ADJ
ajst-7732	25	15	,	,	PUNCT
ajst-7732	25	16	leisure	leisure	NOUN
ajst-7732	25	17	,	,	PUNCT
ajst-7732	25	18	access	access	NOUN
ajst-7732	25	19	to	to	ADP
ajst-7732	25	20	information	information	NOUN
ajst-7732	25	21	,	,	PUNCT
ajst-7732	25	22	interaction	interaction	NOUN
ajst-7732	25	23	,	,	PUNCT
ajst-7732	25	24	performance	performance	NOUN
ajst-7732	25	25	improvement	improvement	NOUN
ajst-7732	25	26	,	,	PUNCT
ajst-7732	25	27	and	and	CCONJ
ajst-7732	25	28	social	social	ADJ
ajst-7732	25	29	networking	networking	NOUN
ajst-7732	25	30	.	.	PUNCT
ajst-7732	26	1	they	they	PRON
ajst-7732	26	2	actively	actively	ADV
ajst-7732	26	3	seek	seek	VERB
ajst-7732	26	4	out	out	ADP
ajst-7732	26	5	media	medium	NOUN
ajst-7732	26	6	that	that	PRON
ajst-7732	26	7	meet	meet	VERB
ajst-7732	26	8	their	their	PRON
ajst-7732	26	9	needs	need	NOUN
ajst-7732	26	10	(	(	PUNCT
ajst-7732	26	11	smock	smock	NOUN
ajst-7732	26	12	et	et	PROPN
ajst-7732	26	13	al	al	PROPN
ajst-7732	26	14	.	.	PROPN
ajst-7732	26	15	,	,	PUNCT
ajst-7732	26	16	2011	2011	NUM
ajst-7732	26	17	)	)	PUNCT
ajst-7732	26	18	.	.	PUNCT
ajst-7732	27	1	this	this	DET
ajst-7732	27	2	process	process	NOUN
ajst-7732	27	3	of	of	ADP
ajst-7732	27	4	use	use	NOUN
ajst-7732	27	5	and	and	CCONJ
ajst-7732	27	6	gratification	gratification	NOUN
ajst-7732	27	7	creates	create	VERB
ajst-7732	27	8	value	value	NOUN
ajst-7732	27	9	for	for	ADP
ajst-7732	27	10	users	user	NOUN
ajst-7732	27	11	and	and	CCONJ
ajst-7732	27	12	subsequently	subsequently	ADV
ajst-7732	27	13	users	user	NOUN
ajst-7732	27	14	are	be	AUX
ajst-7732	27	15	likely	likely	ADJ
ajst-7732	27	16	to	to	PART
ajst-7732	27	17	be	be	AUX
ajst-7732	27	18	committed	commit	VERB
ajst-7732	27	19	to	to	ADP
ajst-7732	27	20	the	the	DET
ajst-7732	27	21	media	medium	NOUN
ajst-7732	27	22	they	they	PRON
ajst-7732	27	23	choose	choose	VERB
ajst-7732	27	24	(	(	PUNCT
ajst-7732	27	25	whiting	whiting	NOUN
ajst-7732	27	26	&	&	CCONJ
ajst-7732	27	27	williams	williams	PROPN
ajst-7732	27	28	,	,	PUNCT
ajst-7732	27	29	2013	2013	NUM
ajst-7732	27	30	)	)	PUNCT
ajst-7732	27	31	.	.	PUNCT
ajst-7732	28	1	the	the	DET
ajst-7732	28	2	rise	rise	NOUN
ajst-7732	28	3	of	of	ADP
ajst-7732	28	4	new	new	ADJ
ajst-7732	28	5	media	medium	NOUN
ajst-7732	28	6	is	be	AUX
ajst-7732	28	7	largely	largely	ADV
ajst-7732	28	8	due	due	ADJ
ajst-7732	28	9	to	to	ADP
ajst-7732	28	10	the	the	DET
ajst-7732	28	11	fact	fact	NOUN
ajst-7732	28	12	that	that	SCONJ
ajst-7732	28	13	they	they	PRON
ajst-7732	28	14	successfully	successfully	ADV
ajst-7732	28	15	gratify	gratify	VERB
ajst-7732	28	16	users	user	NOUN
ajst-7732	28	17	'	'	PART
ajst-7732	28	18	social	social	ADJ
ajst-7732	28	19	needs	need	NOUN
ajst-7732	28	20	,	,	PUNCT
ajst-7732	28	21	such	such	ADJ
ajst-7732	28	22	as	as	ADP
ajst-7732	28	23	interacting	interact	VERB
ajst-7732	28	24	,	,	PUNCT
ajst-7732	28	25	communicating	communicate	VERB
ajst-7732	28	26	,	,	PUNCT
ajst-7732	28	27	expressing	express	VERB
ajst-7732	28	28	oneself	oneself	PRON
ajst-7732	28	29	,	,	PUNCT
ajst-7732	28	30	building	build	VERB
ajst-7732	28	31	social	social	ADJ
ajst-7732	28	32	networks	network	NOUN
ajst-7732	28	33	,	,	PUNCT
ajst-7732	28	34	improving	improve	VERB
ajst-7732	28	35	social	social	ADJ
ajst-7732	28	36	image	image	NOUN
ajst-7732	28	37	,	,	PUNCT
ajst-7732	28	38	gaining	gain	VERB
ajst-7732	28	39	a	a	DET
ajst-7732	28	40	sense	sense	NOUN
ajst-7732	28	41	of	of	ADP
ajst-7732	28	42	belonging	belong	VERB
ajst-7732	28	43	,	,	PUNCT
ajst-7732	28	44	obtaining	obtain	VERB
ajst-7732	28	45	positive	positive	ADJ
ajst-7732	28	46	evaluations	evaluation	NOUN
ajst-7732	28	47	from	from	ADP
ajst-7732	28	48	others	other	NOUN
ajst-7732	28	49	,	,	PUNCT
ajst-7732	28	50	and	and	CCONJ
ajst-7732	28	51	expanding	expand	VERB
ajst-7732	28	52	one	one	PRON
ajst-7732	28	53	's	's	PART
ajst-7732	28	54	influence	influence	NOUN
ajst-7732	28	55	(	(	PUNCT
ajst-7732	28	56	whiting	whiting	NOUN
ajst-7732	28	57	&	&	CCONJ
ajst-7732	28	58	williams	williams	PROPN
ajst-7732	28	59	,	,	PUNCT
ajst-7732	28	60	2013	2013	NUM
ajst-7732	28	61	)	)	PUNCT
ajst-7732	28	62	.	.	PUNCT
ajst-7732	29	1	in	in	ADP
ajst-7732	29	2	addition	addition	NOUN
ajst-7732	29	3	to	to	ADP
ajst-7732	29	4	social	social	ADJ
ajst-7732	29	5	needs	need	NOUN
ajst-7732	29	6	,	,	PUNCT
ajst-7732	29	7	traditional	traditional	ADJ
ajst-7732	29	8	tv	tv	NOUN
ajst-7732	29	9	media	medium	NOUN
ajst-7732	29	10	are	be	AUX
ajst-7732	29	11	at	at	ADP
ajst-7732	29	12	a	a	DET
ajst-7732	29	13	disadvantage	disadvantage	NOUN
ajst-7732	29	14	compared	compare	VERB
ajst-7732	29	15	to	to	ADP
ajst-7732	29	16	new	new	ADJ
ajst-7732	29	17	media	medium	NOUN
ajst-7732	29	18	in	in	ADP
ajst-7732	29	19	terms	term	NOUN
ajst-7732	29	20	of	of	ADP
ajst-7732	29	21	meeting	meet	VERB
ajst-7732	29	22	personal	personal	ADJ
ajst-7732	29	23	needs	need	NOUN
ajst-7732	29	24	.	.	PUNCT
ajst-7732	30	1	compared	compare	VERB
ajst-7732	30	2	to	to	ADP
ajst-7732	30	3	traditional	traditional	ADJ
ajst-7732	30	4	media	medium	NOUN
ajst-7732	30	5	,	,	PUNCT
ajst-7732	30	6	new	new	ADJ
ajst-7732	30	7	media	medium	NOUN
ajst-7732	30	8	presents	present	VERB
ajst-7732	30	9	a	a	DET
ajst-7732	30	10	greater	great	ADJ
ajst-7732	30	11	amount	amount	NOUN
ajst-7732	30	12	of	of	ADP
ajst-7732	30	13	content	content	NOUN
ajst-7732	30	14	,	,	PUNCT
ajst-7732	30	15	is	be	AUX
ajst-7732	30	16	more	more	ADV
ajst-7732	30	17	diverse	diverse	ADJ
ajst-7732	30	18	and	and	CCONJ
ajst-7732	30	19	personalised	personalised	ADJ
ajst-7732	30	20	,	,	PUNCT
ajst-7732	30	21	and	and	CCONJ
ajst-7732	30	22	the	the	DET
ajst-7732	30	23	quality	quality	NOUN
ajst-7732	30	24	of	of	ADP
ajst-7732	30	25	content	content	NOUN
ajst-7732	30	26	is	be	AUX
ajst-7732	30	27	constantly	constantly	ADV
ajst-7732	30	28	improving	improve	VERB
ajst-7732	30	29	.	.	PUNCT
ajst-7732	31	1	big	big	ADJ
ajst-7732	31	2	data	datum	NOUN
ajst-7732	31	3	technology	technology	NOUN
ajst-7732	31	4	allows	allow	VERB
ajst-7732	31	5	media	medium	NOUN
ajst-7732	31	6	content	content	NOUN
ajst-7732	31	7	to	to	PART
ajst-7732	31	8	actively	actively	ADV
ajst-7732	31	9	find	find	VERB
ajst-7732	31	10	users	user	NOUN
ajst-7732	31	11	who	who	PRON
ajst-7732	31	12	are	be	AUX
ajst-7732	31	13	interested	interested	ADJ
ajst-7732	31	14	(	(	PUNCT
ajst-7732	31	15	vassallo	vassallo	PROPN
ajst-7732	31	16	,	,	PUNCT
ajst-7732	31	17	2017	2017	NUM
ajst-7732	31	18	)	)	PUNCT
ajst-7732	31	19	.	.	PUNCT
ajst-7732	32	1	in	in	ADP
ajst-7732	32	2	addition	addition	NOUN
ajst-7732	32	3	,	,	PUNCT
ajst-7732	32	4	the	the	DET
ajst-7732	32	5	content	content	NOUN
ajst-7732	32	6	presented	present	VERB
ajst-7732	32	7	on	on	ADP
ajst-7732	32	8	traditional	traditional	ADJ
ajst-7732	32	9	tv	tv	NOUN
ajst-7732	32	10	media	medium	NOUN
ajst-7732	32	11	partially	partially	ADV
ajst-7732	32	12	overlaps	overlap	VERB
ajst-7732	32	13	with	with	ADP
ajst-7732	32	14	new	new	ADJ
ajst-7732	32	15	media	medium	NOUN
ajst-7732	32	16	.	.	PUNCT
ajst-7732	33	1	for	for	ADP
ajst-7732	33	2	example	example	NOUN
ajst-7732	33	3	,	,	PUNCT
ajst-7732	33	4	users	user	NOUN
ajst-7732	33	5	can	can	AUX
ajst-7732	33	6	view	view	VERB
ajst-7732	33	7	a	a	DET
ajst-7732	33	8	wide	wide	ADJ
ajst-7732	33	9	range	range	NOUN
ajst-7732	33	10	of	of	ADP
ajst-7732	33	11	news	news	NOUN
ajst-7732	33	12	,	,	PUNCT
ajst-7732	33	13	shows	show	NOUN
ajst-7732	33	14	,	,	PUNCT
ajst-7732	33	15	and	and	CCONJ
ajst-7732	33	16	series	series	NOUN
ajst-7732	33	17	on	on	ADP
ajst-7732	33	18	new	new	ADJ
ajst-7732	33	19	media	medium	NOUN
ajst-7732	33	20	platforms	platform	NOUN
ajst-7732	33	21	.	.	PUNCT
ajst-7732	34	1	overall	overall	ADJ
ajst-7732	34	2	,	,	PUNCT
ajst-7732	34	3	new	new	ADJ
ajst-7732	34	4	media	medium	NOUN
ajst-7732	34	5	are	be	AUX
ajst-7732	34	6	better	well	ADJ
ajst-7732	34	7	able	able	ADJ
ajst-7732	34	8	to	to	PART
ajst-7732	34	9	meet	meet	VERB
ajst-7732	34	10	the	the	DET
ajst-7732	34	11	diverse	diverse	ADJ
ajst-7732	34	12	and	and	CCONJ
ajst-7732	34	13	individual	individual	ADJ
ajst-7732	34	14	needs	need	NOUN
ajst-7732	34	15	of	of	ADP
ajst-7732	34	16	users	user	NOUN
ajst-7732	34	17	than	than	ADP
ajst-7732	34	18	traditional	traditional	ADJ
ajst-7732	34	19	tv	tv	NOUN
ajst-7732	34	20	media	medium	NOUN
ajst-7732	34	21	,	,	PUNCT
ajst-7732	34	22	thus	thus	ADV
ajst-7732	34	23	building	build	VERB
ajst-7732	34	24	and	and	CCONJ
ajst-7732	34	25	accumulating	accumulate	VERB
ajst-7732	34	26	an	an	DET
ajst-7732	34	27	advantage	advantage	NOUN
ajst-7732	34	28	over	over	ADP
ajst-7732	34	29	the	the	DET
ajst-7732	34	30	competition	competition	NOUN
ajst-7732	34	31	.	.	PUNCT
ajst-7732	35	1	3	3	X
ajst-7732	35	2	.	.	X
ajst-7732	35	3	advantages	advantage	NOUN
ajst-7732	35	4	of	of	ADP
ajst-7732	35	5	traditional	traditional	ADJ
ajst-7732	35	6	tv	tv	NOUN
ajst-7732	35	7	media	medium	NOUN
ajst-7732	35	8	although	although	SCONJ
ajst-7732	35	9	traditional	traditional	ADJ
ajst-7732	35	10	tv	tv	NOUN
ajst-7732	35	11	media	medium	NOUN
ajst-7732	35	12	are	be	AUX
ajst-7732	35	13	at	at	ADP
ajst-7732	35	14	a	a	DET
ajst-7732	35	15	disadvantage	disadvantage	NOUN
ajst-7732	35	16	compared	compare	VERB
ajst-7732	35	17	to	to	ADP
ajst-7732	35	18	new	new	ADJ
ajst-7732	35	19	media	medium	NOUN
ajst-7732	35	20	in	in	ADP
ajst-7732	35	21	meeting	meet	VERB
ajst-7732	35	22	user	user	NOUN
ajst-7732	35	23	needs	need	NOUN
ajst-7732	35	24	,	,	PUNCT
ajst-7732	35	25	the	the	DET
ajst-7732	35	26	advantages	advantage	NOUN
ajst-7732	35	27	of	of	ADP
ajst-7732	35	28	traditional	traditional	ADJ
ajst-7732	35	29	tv	tv	NOUN
ajst-7732	35	30	media	medium	NOUN
ajst-7732	35	31	are	be	AUX
ajst-7732	35	32	undeniable	undeniable	ADJ
ajst-7732	35	33	.	.	PUNCT
ajst-7732	36	1	firstly	firstly	ADV
ajst-7732	36	2	,	,	PUNCT
ajst-7732	36	3	the	the	DET
ajst-7732	36	4	credibility	credibility	NOUN
ajst-7732	36	5	of	of	ADP
ajst-7732	36	6	traditional	traditional	ADJ
ajst-7732	36	7	tv	tv	NOUN
ajst-7732	36	8	media	medium	NOUN
ajst-7732	36	9	is	be	AUX
ajst-7732	36	10	higher	high	ADJ
ajst-7732	36	11	than	than	ADP
ajst-7732	36	12	that	that	PRON
ajst-7732	36	13	of	of	ADP
ajst-7732	36	14	new	new	ADJ
ajst-7732	36	15	media	medium	NOUN
ajst-7732	36	16	.	.	PUNCT
ajst-7732	37	1	according	accord	VERB
ajst-7732	37	2	to	to	ADP
ajst-7732	37	3	elm	elm	PROPN
ajst-7732	37	4	(	(	PUNCT
ajst-7732	37	5	petty	petty	ADJ
ajst-7732	37	6	et	et	PROPN
ajst-7732	37	7	al	al	PROPN
ajst-7732	37	8	.	.	PROPN
ajst-7732	37	9	,	,	PUNCT
ajst-7732	37	10	1986	1986	NUM
ajst-7732	37	11	)	)	PUNCT
ajst-7732	37	12	,	,	PUNCT
ajst-7732	37	13	users	user	NOUN
ajst-7732	37	14	with	with	ADP
ajst-7732	37	15	low	low	ADJ
ajst-7732	37	16	involvement	involvement	NOUN
ajst-7732	37	17	tend	tend	VERB
ajst-7732	37	18	to	to	PART
ajst-7732	37	19	judge	judge	VERB
ajst-7732	37	20	information	information	NOUN
ajst-7732	37	21	credibility	credibility	NOUN
ajst-7732	37	22	based	base	VERB
ajst-7732	37	23	on	on	ADP
ajst-7732	37	24	source	source	NOUN
ajst-7732	37	25	credibility	credibility	NOUN
ajst-7732	37	26	.	.	PUNCT
ajst-7732	38	1	information	information	NOUN
ajst-7732	38	2	credibility	credibility	NOUN
ajst-7732	38	3	further	far	ADV
ajst-7732	38	4	determines	determine	VERB
ajst-7732	38	5	77	77	NUM
ajst-7732	38	6	their	their	PRON
ajst-7732	38	7	evaluation	evaluation	NOUN
ajst-7732	38	8	of	of	ADP
ajst-7732	38	9	the	the	DET
ajst-7732	38	10	information	information	NOUN
ajst-7732	38	11	and	and	CCONJ
ajst-7732	38	12	information	information	NOUN
ajst-7732	38	13	adoption	adoption	NOUN
ajst-7732	38	14	.	.	PUNCT
ajst-7732	39	1	traditional	traditional	ADJ
ajst-7732	39	2	tv	tv	NOUN
ajst-7732	39	3	media	medium	NOUN
ajst-7732	39	4	are	be	AUX
ajst-7732	39	5	considered	consider	VERB
ajst-7732	39	6	to	to	PART
ajst-7732	39	7	be	be	AUX
ajst-7732	39	8	more	more	ADV
ajst-7732	39	9	credible	credible	ADJ
ajst-7732	39	10	information	information	NOUN
ajst-7732	39	11	sources	source	NOUN
ajst-7732	39	12	than	than	ADP
ajst-7732	39	13	new	new	ADJ
ajst-7732	39	14	media	medium	NOUN
ajst-7732	39	15	due	due	ADP
ajst-7732	39	16	to	to	ADP
ajst-7732	39	17	their	their	PRON
ajst-7732	39	18	long	long	ADJ
ajst-7732	39	19	history	history	NOUN
ajst-7732	39	20	,	,	PUNCT
ajst-7732	39	21	accumulated	accumulate	VERB
ajst-7732	39	22	credibility	credibility	NOUN
ajst-7732	39	23	,	,	PUNCT
ajst-7732	39	24	rigorous	rigorous	ADJ
ajst-7732	39	25	content	content	NOUN
ajst-7732	39	26	vetting	vetting	NOUN
ajst-7732	39	27	process	process	NOUN
ajst-7732	39	28	,	,	PUNCT
ajst-7732	39	29	and	and	CCONJ
ajst-7732	39	30	organisational	organisational	ADJ
ajst-7732	39	31	endorsement	endorsement	NOUN
ajst-7732	39	32	(	(	PUNCT
ajst-7732	39	33	cho	cho	NOUN
ajst-7732	39	34	et	et	PROPN
ajst-7732	39	35	al	al	PROPN
ajst-7732	39	36	.	.	PROPN
ajst-7732	39	37	,	,	PUNCT
ajst-7732	39	38	2015	2015	NUM
ajst-7732	39	39	)	)	PUNCT
ajst-7732	39	40	.	.	PUNCT
ajst-7732	40	1	secondly	secondly	ADV
ajst-7732	40	2	,	,	PUNCT
ajst-7732	40	3	the	the	DET
ajst-7732	40	4	quality	quality	NOUN
ajst-7732	40	5	of	of	ADP
ajst-7732	40	6	content	content	NOUN
ajst-7732	40	7	in	in	ADP
ajst-7732	40	8	traditional	traditional	ADJ
ajst-7732	40	9	tv	tv	NOUN
ajst-7732	40	10	media	medium	NOUN
ajst-7732	40	11	is	be	AUX
ajst-7732	40	12	higher	high	ADJ
ajst-7732	40	13	than	than	ADP
ajst-7732	40	14	in	in	ADP
ajst-7732	40	15	most	most	ADJ
ajst-7732	40	16	new	new	ADJ
ajst-7732	40	17	media	medium	NOUN
ajst-7732	40	18	because	because	SCONJ
ajst-7732	40	19	traditional	traditional	ADJ
ajst-7732	40	20	tv	tv	NOUN
ajst-7732	40	21	media	medium	NOUN
ajst-7732	40	22	companies	company	NOUN
ajst-7732	40	23	have	have	VERB
ajst-7732	40	24	professional	professional	ADJ
ajst-7732	40	25	content	content	NOUN
ajst-7732	40	26	editors	editor	NOUN
ajst-7732	40	27	,	,	PUNCT
ajst-7732	40	28	actors	actor	NOUN
ajst-7732	40	29	,	,	PUNCT
ajst-7732	40	30	directors	director	NOUN
ajst-7732	40	31	,	,	PUNCT
ajst-7732	40	32	and	and	CCONJ
ajst-7732	40	33	film	film	NOUN
ajst-7732	40	34	and	and	CCONJ
ajst-7732	40	35	tv	tv	NOUN
ajst-7732	40	36	production	production	NOUN
ajst-7732	40	37	staff	staff	NOUN
ajst-7732	40	38	.	.	PUNCT
ajst-7732	41	1	traditional	traditional	ADJ
ajst-7732	41	2	tv	tv	NOUN
ajst-7732	41	3	media	medium	NOUN
ajst-7732	41	4	are	be	AUX
ajst-7732	41	5	often	often	ADV
ajst-7732	41	6	subject	subject	ADJ
ajst-7732	41	7	to	to	ADP
ajst-7732	41	8	strict	strict	ADJ
ajst-7732	41	9	content	content	NOUN
ajst-7732	41	10	review	review	NOUN
ajst-7732	41	11	and	and	CCONJ
ajst-7732	41	12	quality	quality	NOUN
ajst-7732	41	13	control	control	NOUN
ajst-7732	41	14	procedures	procedure	NOUN
ajst-7732	41	15	.	.	PUNCT
ajst-7732	42	1	this	this	DET
ajst-7732	42	2	quality	quality	NOUN
ajst-7732	42	3	advantage	advantage	NOUN
ajst-7732	42	4	allows	allow	VERB
ajst-7732	42	5	traditional	traditional	ADJ
ajst-7732	42	6	tv	tv	NOUN
ajst-7732	42	7	media	medium	NOUN
ajst-7732	42	8	to	to	PART
ajst-7732	42	9	better	well	ADV
ajst-7732	42	10	meet	meet	VERB
ajst-7732	42	11	the	the	DET
ajst-7732	42	12	needs	need	NOUN
ajst-7732	42	13	of	of	ADP
ajst-7732	42	14	their	their	PRON
ajst-7732	42	15	users	user	NOUN
ajst-7732	42	16	.	.	PUNCT
ajst-7732	43	1	thirdly	thirdly	ADV
ajst-7732	43	2	,	,	PUNCT
ajst-7732	43	3	traditional	traditional	ADJ
ajst-7732	43	4	tv	tv	NOUN
ajst-7732	43	5	media	medium	NOUN
ajst-7732	43	6	have	have	VERB
ajst-7732	43	7	more	more	ADJ
ajst-7732	43	8	resources	resource	NOUN
ajst-7732	43	9	and	and	CCONJ
ajst-7732	43	10	abilities	ability	NOUN
ajst-7732	43	11	,	,	PUNCT
ajst-7732	43	12	e.g.	e.g.	ADV
ajst-7732	43	13	,	,	PUNCT
ajst-7732	43	14	capital	capital	NOUN
ajst-7732	43	15	,	,	PUNCT
ajst-7732	43	16	technology	technology	NOUN
ajst-7732	43	17	,	,	PUNCT
ajst-7732	43	18	organisational	organisational	ADJ
ajst-7732	43	19	structure	structure	NOUN
ajst-7732	43	20	,	,	PUNCT
ajst-7732	43	21	social	social	ADJ
ajst-7732	43	22	connections	connection	NOUN
ajst-7732	43	23	,	,	PUNCT
ajst-7732	43	24	visibility	visibility	NOUN
ajst-7732	43	25	,	,	PUNCT
ajst-7732	43	26	political	political	ADJ
ajst-7732	43	27	affiliations	affiliation	NOUN
ajst-7732	43	28	,	,	PUNCT
ajst-7732	43	29	specialist	specialist	ADJ
ajst-7732	43	30	equipment	equipment	NOUN
ajst-7732	43	31	,	,	PUNCT
ajst-7732	43	32	and	and	CCONJ
ajst-7732	43	33	a	a	DET
ajst-7732	43	34	proven	prove	VERB
ajst-7732	43	35	content	content	NOUN
ajst-7732	43	36	creation	creation	NOUN
ajst-7732	43	37	process	process	NOUN
ajst-7732	43	38	.	.	PUNCT
ajst-7732	44	1	therefore	therefore	ADV
ajst-7732	44	2	,	,	PUNCT
ajst-7732	44	3	traditional	traditional	ADJ
ajst-7732	44	4	tv	tv	NOUN
ajst-7732	44	5	media	medium	NOUN
ajst-7732	44	6	should	should	AUX
ajst-7732	44	7	make	make	VERB
ajst-7732	44	8	full	full	ADJ
ajst-7732	44	9	use	use	NOUN
ajst-7732	44	10	of	of	ADP
ajst-7732	44	11	their	their	PRON
ajst-7732	44	12	strengths	strength	NOUN
ajst-7732	44	13	and	and	CCONJ
ajst-7732	44	14	embrace	embrace	VERB
ajst-7732	44	15	the	the	DET
ajst-7732	44	16	opportunities	opportunity	NOUN
ajst-7732	44	17	brought	bring	VERB
ajst-7732	44	18	by	by	ADP
ajst-7732	44	19	technological	technological	ADJ
ajst-7732	44	20	and	and	CCONJ
ajst-7732	44	21	social	social	ADJ
ajst-7732	44	22	changes	change	NOUN
ajst-7732	44	23	in	in	ADP
ajst-7732	44	24	order	order	NOUN
ajst-7732	44	25	to	to	PART
ajst-7732	44	26	fuel	fuel	VERB
ajst-7732	44	27	future	future	ADJ
ajst-7732	44	28	development	development	NOUN
ajst-7732	44	29	.	.	PUNCT
ajst-7732	45	1	4	4	X
ajst-7732	45	2	.	.	X
ajst-7732	45	3	live	live	VERB
ajst-7732	45	4	streaming	streaming	NOUN
ajst-7732	45	5	marketing	marketing	NOUN
ajst-7732	45	6	+	+	CCONJ
ajst-7732	45	7	traditional	traditional	ADJ
ajst-7732	45	8	tv	tv	NOUN
ajst-7732	45	9	media	medium	NOUN
ajst-7732	45	10	based	base	VERB
ajst-7732	45	11	on	on	ADP
ajst-7732	45	12	the	the	DET
ajst-7732	45	13	above	above	ADJ
ajst-7732	45	14	analysis	analysis	NOUN
ajst-7732	45	15	of	of	ADP
ajst-7732	45	16	traditional	traditional	ADJ
ajst-7732	45	17	tv	tv	NOUN
ajst-7732	45	18	media	medium	NOUN
ajst-7732	45	19	’s	’s	PART
ajst-7732	45	20	advantages	advantage	NOUN
ajst-7732	45	21	and	and	CCONJ
ajst-7732	45	22	challenges	challenge	NOUN
ajst-7732	45	23	they	they	PRON
ajst-7732	45	24	have	have	AUX
ajst-7732	45	25	encountered	encounter	VERB
ajst-7732	45	26	,	,	PUNCT
ajst-7732	45	27	this	this	DET
ajst-7732	45	28	article	article	NOUN
ajst-7732	45	29	proposes	propose	VERB
ajst-7732	45	30	"	"	PUNCT
ajst-7732	45	31	live	live	VERB
ajst-7732	45	32	streaming	streaming	NOUN
ajst-7732	45	33	+	+	CCONJ
ajst-7732	45	34	traditional	traditional	ADJ
ajst-7732	45	35	tv	tv	NOUN
ajst-7732	45	36	media	medium	NOUN
ajst-7732	45	37	"	"	PUNCT
ajst-7732	45	38	,	,	PUNCT
ajst-7732	45	39	which	which	PRON
ajst-7732	45	40	is	be	AUX
ajst-7732	45	41	an	an	DET
ajst-7732	45	42	innovative	innovative	ADJ
ajst-7732	45	43	and	and	CCONJ
ajst-7732	45	44	promising	promising	ADJ
ajst-7732	45	45	marketing	marketing	NOUN
ajst-7732	45	46	approach	approach	NOUN
ajst-7732	45	47	that	that	PRON
ajst-7732	45	48	integrates	integrate	VERB
ajst-7732	45	49	traditional	traditional	ADJ
ajst-7732	45	50	tv	tv	NOUN
ajst-7732	45	51	media	medium	NOUN
ajst-7732	45	52	with	with	ADP
ajst-7732	45	53	live	live	ADJ
ajst-7732	45	54	streaming	streaming	NOUN
ajst-7732	45	55	.	.	PUNCT
ajst-7732	46	1	the	the	DET
ajst-7732	46	2	feasibility	feasibility	NOUN
ajst-7732	46	3	of	of	ADP
ajst-7732	46	4	this	this	DET
ajst-7732	46	5	marketing	marketing	NOUN
ajst-7732	46	6	approach	approach	NOUN
ajst-7732	46	7	is	be	AUX
ajst-7732	46	8	reflected	reflect	VERB
ajst-7732	46	9	in	in	ADP
ajst-7732	46	10	three	three	NUM
ajst-7732	46	11	aspects	aspect	NOUN
ajst-7732	46	12	.	.	PUNCT
ajst-7732	47	1	firstly	firstly	ADV
ajst-7732	47	2	,	,	PUNCT
ajst-7732	47	3	media	medium	NOUN
ajst-7732	47	4	convergence	convergence	NOUN
ajst-7732	47	5	has	have	AUX
ajst-7732	47	6	become	become	VERB
ajst-7732	47	7	a	a	DET
ajst-7732	47	8	major	major	ADJ
ajst-7732	47	9	trend	trend	NOUN
ajst-7732	47	10	in	in	ADP
ajst-7732	47	11	media	medium	NOUN
ajst-7732	47	12	development	development	NOUN
ajst-7732	47	13	.	.	PUNCT
ajst-7732	48	1	a	a	DET
ajst-7732	48	2	growing	grow	VERB
ajst-7732	48	3	number	number	NOUN
ajst-7732	48	4	of	of	ADP
ajst-7732	48	5	traditional	traditional	ADJ
ajst-7732	48	6	media	medium	NOUN
ajst-7732	48	7	have	have	AUX
ajst-7732	48	8	embraced	embrace	VERB
ajst-7732	48	9	new	new	ADJ
ajst-7732	48	10	media	medium	NOUN
ajst-7732	48	11	technologies	technology	NOUN
ajst-7732	48	12	and	and	CCONJ
ajst-7732	48	13	the	the	DET
ajst-7732	48	14	internet	internet	NOUN
ajst-7732	48	15	.	.	PUNCT
ajst-7732	49	1	this	this	DET
ajst-7732	49	2	media	medium	NOUN
ajst-7732	49	3	convergence	convergence	NOUN
ajst-7732	49	4	has	have	AUX
ajst-7732	49	5	proven	prove	VERB
ajst-7732	49	6	to	to	PART
ajst-7732	49	7	be	be	AUX
ajst-7732	49	8	a	a	DET
ajst-7732	49	9	new	new	ADJ
ajst-7732	49	10	direction	direction	NOUN
ajst-7732	49	11	for	for	ADP
ajst-7732	49	12	traditional	traditional	ADJ
ajst-7732	49	13	media	medium	NOUN
ajst-7732	49	14	’s	’s	PART
ajst-7732	49	15	future	future	ADJ
ajst-7732	49	16	developmental	developmental	ADJ
ajst-7732	49	17	direction	direction	NOUN
ajst-7732	49	18	(	(	PUNCT
ajst-7732	49	19	jensen	jensen	PROPN
ajst-7732	49	20	,	,	PUNCT
ajst-7732	49	21	2022	2022	NUM
ajst-7732	49	22	)	)	PUNCT
ajst-7732	49	23	.	.	PUNCT
ajst-7732	50	1	as	as	ADP
ajst-7732	50	2	an	an	DET
ajst-7732	50	3	example	example	NOUN
ajst-7732	50	4	,	,	PUNCT
ajst-7732	50	5	many	many	ADJ
ajst-7732	50	6	traditional	traditional	ADJ
ajst-7732	50	7	media	medium	NOUN
ajst-7732	50	8	organizations	organization	NOUN
ajst-7732	50	9	have	have	AUX
ajst-7732	50	10	set	set	VERB
ajst-7732	50	11	up	up	ADP
ajst-7732	50	12	social	social	ADJ
ajst-7732	50	13	media	medium	NOUN
ajst-7732	50	14	pages	page	NOUN
ajst-7732	50	15	and	and	CCONJ
ajst-7732	50	16	are	be	AUX
ajst-7732	50	17	updating	update	VERB
ajst-7732	50	18	their	their	PRON
ajst-7732	50	19	content	content	NOUN
ajst-7732	50	20	on	on	ADP
ajst-7732	50	21	social	social	ADJ
ajst-7732	50	22	media	medium	NOUN
ajst-7732	50	23	simultaneously	simultaneously	ADV
ajst-7732	50	24	.	.	PUNCT
ajst-7732	51	1	secondly	secondly	ADV
ajst-7732	51	2	,	,	PUNCT
ajst-7732	51	3	traditional	traditional	ADJ
ajst-7732	51	4	media	medium	NOUN
ajst-7732	51	5	need	need	VERB
ajst-7732	51	6	to	to	PART
ajst-7732	51	7	interact	interact	VERB
ajst-7732	51	8	with	with	ADP
ajst-7732	51	9	users	user	NOUN
ajst-7732	51	10	and	and	CCONJ
ajst-7732	51	11	build	build	VERB
ajst-7732	51	12	social	social	ADJ
ajst-7732	51	13	connections	connection	NOUN
ajst-7732	51	14	to	to	PART
ajst-7732	51	15	meet	meet	VERB
ajst-7732	51	16	their	their	PRON
ajst-7732	51	17	social	social	ADJ
ajst-7732	51	18	needs	need	NOUN
ajst-7732	51	19	.	.	PUNCT
ajst-7732	52	1	one	one	NUM
ajst-7732	52	2	-	-	PUNCT
ajst-7732	52	3	way	way	NOUN
ajst-7732	52	4	media	medium	NOUN
ajst-7732	52	5	communication	communication	NOUN
ajst-7732	52	6	is	be	AUX
ajst-7732	52	7	increasingly	increasingly	ADV
ajst-7732	52	8	lagging	lag	VERB
ajst-7732	52	9	behind	behind	ADP
ajst-7732	52	10	social	social	ADJ
ajst-7732	52	11	and	and	CCONJ
ajst-7732	52	12	technological	technological	ADJ
ajst-7732	52	13	developments	development	NOUN
ajst-7732	52	14	,	,	PUNCT
ajst-7732	52	15	as	as	SCONJ
ajst-7732	52	16	new	new	ADJ
ajst-7732	52	17	media	medium	NOUN
ajst-7732	52	18	technologies	technology	NOUN
ajst-7732	52	19	have	have	AUX
ajst-7732	52	20	made	make	VERB
ajst-7732	52	21	two	two	NUM
ajst-7732	52	22	-	-	PUNCT
ajst-7732	52	23	way	way	NOUN
ajst-7732	52	24	and	and	CCONJ
ajst-7732	52	25	multi	multi	ADJ
ajst-7732	52	26	-	-	ADJ
ajst-7732	52	27	way	way	ADJ
ajst-7732	52	28	communication	communication	NOUN
ajst-7732	52	29	possible	possible	ADJ
ajst-7732	52	30	and	and	CCONJ
ajst-7732	52	31	one	one	NUM
ajst-7732	52	32	-	-	PUNCT
ajst-7732	52	33	way	way	NOUN
ajst-7732	52	34	communication	communication	NOUN
ajst-7732	52	35	has	have	AUX
ajst-7732	52	36	become	become	VERB
ajst-7732	52	37	increasingly	increasingly	ADV
ajst-7732	52	38	inadequate	inadequate	ADJ
ajst-7732	52	39	to	to	PART
ajst-7732	52	40	meet	meet	VERB
ajst-7732	52	41	the	the	DET
ajst-7732	52	42	needs	need	NOUN
ajst-7732	52	43	of	of	ADP
ajst-7732	52	44	users	user	NOUN
ajst-7732	52	45	(	(	PUNCT
ajst-7732	52	46	shawky	shawky	VERB
ajst-7732	52	47	et	et	PROPN
ajst-7732	52	48	al	al	PROPN
ajst-7732	52	49	.	.	PROPN
ajst-7732	52	50	,	,	PUNCT
ajst-7732	52	51	2019	2019	NUM
ajst-7732	52	52	)	)	PUNCT
ajst-7732	52	53	.	.	PUNCT
ajst-7732	53	1	thirdly	thirdly	ADV
ajst-7732	53	2	,	,	PUNCT
ajst-7732	53	3	new	new	ADJ
ajst-7732	53	4	media	medium	NOUN
ajst-7732	53	5	technologies	technology	NOUN
ajst-7732	53	6	and	and	CCONJ
ajst-7732	53	7	functions	function	NOUN
ajst-7732	53	8	,	,	PUNCT
ajst-7732	53	9	e.g.	e.g.	ADV
ajst-7732	53	10	,	,	PUNCT
ajst-7732	53	11	online	online	ADJ
ajst-7732	53	12	live	live	ADJ
ajst-7732	53	13	streaming	streaming	NOUN
ajst-7732	53	14	,	,	PUNCT
ajst-7732	53	15	live	live	ADJ
ajst-7732	53	16	interaction	interaction	NOUN
ajst-7732	53	17	,	,	PUNCT
ajst-7732	53	18	big	big	ADJ
ajst-7732	53	19	data	datum	NOUN
ajst-7732	53	20	,	,	PUNCT
ajst-7732	53	21	personalised	personalised	ADJ
ajst-7732	53	22	push	push	NOUN
ajst-7732	53	23	,	,	PUNCT
ajst-7732	53	24	integration	integration	NOUN
ajst-7732	53	25	of	of	ADP
ajst-7732	53	26	e	e	NOUN
ajst-7732	53	27	-	-	NOUN
ajst-7732	53	28	commerce	commerce	NOUN
ajst-7732	53	29	and	and	CCONJ
ajst-7732	53	30	live	live	VERB
ajst-7732	53	31	streaming	streaming	NOUN
ajst-7732	53	32	,	,	PUNCT
ajst-7732	53	33	5	5	NUM
ajst-7732	53	34	g	g	NOUN
ajst-7732	53	35	,	,	PUNCT
ajst-7732	53	36	and	and	CCONJ
ajst-7732	53	37	deep	deep	ADJ
ajst-7732	53	38	integration	integration	NOUN
ajst-7732	53	39	of	of	ADP
ajst-7732	53	40	e	e	NOUN
ajst-7732	53	41	-	-	NOUN
ajst-7732	53	42	commerce	commerce	NOUN
ajst-7732	53	43	with	with	ADP
ajst-7732	53	44	logistics	logistic	NOUN
ajst-7732	53	45	systems	system	NOUN
ajst-7732	53	46	,	,	PUNCT
ajst-7732	53	47	strongly	strongly	ADV
ajst-7732	53	48	facilitate	facilitate	VERB
ajst-7732	53	49	content	content	NOUN
ajst-7732	53	50	creation	creation	NOUN
ajst-7732	53	51	,	,	PUNCT
ajst-7732	53	52	improve	improve	VERB
ajst-7732	53	53	communication	communication	NOUN
ajst-7732	53	54	efficiency	efficiency	NOUN
ajst-7732	53	55	,	,	PUNCT
ajst-7732	53	56	and	and	CCONJ
ajst-7732	53	57	provide	provide	VERB
ajst-7732	53	58	excellent	excellent	ADJ
ajst-7732	53	59	user	user	NOUN
ajst-7732	53	60	experience	experience	NOUN
ajst-7732	53	61	(	(	PUNCT
ajst-7732	53	62	bucher	bucher	PROPN
ajst-7732	53	63	&	&	CCONJ
ajst-7732	53	64	helmond	helmond	NOUN
ajst-7732	53	65	,	,	PUNCT
ajst-7732	53	66	2018	2018	NUM
ajst-7732	53	67	)	)	PUNCT
ajst-7732	53	68	.	.	PUNCT
ajst-7732	54	1	therefore	therefore	ADV
ajst-7732	54	2	,	,	PUNCT
ajst-7732	54	3	traditional	traditional	ADJ
ajst-7732	54	4	tv	tv	NOUN
ajst-7732	54	5	media	medium	NOUN
ajst-7732	54	6	can	can	AUX
ajst-7732	54	7	not	not	PART
ajst-7732	54	8	afford	afford	VERB
ajst-7732	54	9	to	to	PART
ajst-7732	54	10	miss	miss	VERB
ajst-7732	54	11	the	the	DET
ajst-7732	54	12	opportunities	opportunity	NOUN
ajst-7732	54	13	brought	bring	VERB
ajst-7732	54	14	by	by	ADP
ajst-7732	54	15	these	these	DET
ajst-7732	54	16	technological	technological	ADJ
ajst-7732	54	17	and	and	CCONJ
ajst-7732	54	18	functional	functional	ADJ
ajst-7732	54	19	innovations	innovation	NOUN
ajst-7732	54	20	.	.	PUNCT
ajst-7732	55	1	based	base	VERB
ajst-7732	55	2	on	on	ADP
ajst-7732	55	3	the	the	DET
ajst-7732	55	4	above	above	ADJ
ajst-7732	55	5	analysis	analysis	NOUN
ajst-7732	55	6	,	,	PUNCT
ajst-7732	55	7	this	this	DET
ajst-7732	55	8	article	article	NOUN
ajst-7732	55	9	proposes	propose	VERB
ajst-7732	55	10	a	a	DET
ajst-7732	55	11	new	new	ADJ
ajst-7732	55	12	marketing	marketing	NOUN
ajst-7732	55	13	approach	approach	NOUN
ajst-7732	55	14	of	of	ADP
ajst-7732	55	15	"	"	PUNCT
ajst-7732	55	16	live	live	VERB
ajst-7732	55	17	streaming	streaming	NOUN
ajst-7732	55	18	marketing	marketing	NOUN
ajst-7732	55	19	+	+	CCONJ
ajst-7732	55	20	traditional	traditional	ADJ
ajst-7732	55	21	tv	tv	NOUN
ajst-7732	55	22	media	medium	NOUN
ajst-7732	55	23	"	"	PUNCT
ajst-7732	55	24	.	.	PUNCT
ajst-7732	56	1	live	live	VERB
ajst-7732	56	2	streaming	streaming	NOUN
ajst-7732	56	3	video	video	NOUN
ajst-7732	56	4	is	be	AUX
ajst-7732	56	5	now	now	ADV
ajst-7732	56	6	almost	almost	ADV
ajst-7732	56	7	the	the	DET
ajst-7732	56	8	most	most	ADV
ajst-7732	56	9	popular	popular	ADJ
ajst-7732	56	10	mode	mode	NOUN
ajst-7732	56	11	of	of	ADP
ajst-7732	56	12	interaction	interaction	NOUN
ajst-7732	56	13	with	with	ADP
ajst-7732	56	14	the	the	DET
ajst-7732	56	15	media	medium	NOUN
ajst-7732	56	16	.	.	PUNCT
ajst-7732	57	1	this	this	DET
ajst-7732	57	2	model	model	NOUN
ajst-7732	57	3	will	will	AUX
ajst-7732	57	4	allow	allow	VERB
ajst-7732	57	5	traditional	traditional	ADJ
ajst-7732	57	6	tv	tv	NOUN
ajst-7732	57	7	media	medium	NOUN
ajst-7732	57	8	to	to	PART
ajst-7732	57	9	revolutionise	revolutionise	VERB
ajst-7732	57	10	their	their	PRON
ajst-7732	57	11	content	content	NOUN
ajst-7732	57	12	creation	creation	NOUN
ajst-7732	57	13	,	,	PUNCT
ajst-7732	57	14	distribution	distribution	NOUN
ajst-7732	57	15	models	model	NOUN
ajst-7732	57	16	,	,	PUNCT
ajst-7732	57	17	and	and	CCONJ
ajst-7732	57	18	user	user	NOUN
ajst-7732	57	19	experience	experience	NOUN
ajst-7732	57	20	.	.	PUNCT
ajst-7732	58	1	this	this	DET
ajst-7732	58	2	marketing	marketing	NOUN
ajst-7732	58	3	approach	approach	NOUN
ajst-7732	58	4	will	will	AUX
ajst-7732	58	5	leverage	leverage	VERB
ajst-7732	58	6	the	the	DET
ajst-7732	58	7	strengths	strength	NOUN
ajst-7732	58	8	of	of	ADP
ajst-7732	58	9	traditional	traditional	ADJ
ajst-7732	58	10	tv	tv	NOUN
ajst-7732	58	11	media	medium	NOUN
ajst-7732	58	12	and	and	CCONJ
ajst-7732	58	13	help	help	VERB
ajst-7732	58	14	them	they	PRON
ajst-7732	58	15	to	to	PART
ajst-7732	58	16	meet	meet	VERB
ajst-7732	58	17	the	the	DET
ajst-7732	58	18	challenges	challenge	NOUN
ajst-7732	58	19	of	of	ADP
ajst-7732	58	20	the	the	DET
ajst-7732	58	21	new	new	ADJ
ajst-7732	58	22	media	medium	NOUN
ajst-7732	58	23	era	era	NOUN
ajst-7732	58	24	.	.	PUNCT
ajst-7732	59	1	5	5	X
ajst-7732	59	2	.	.	X
ajst-7732	59	3	recommendations	recommendation	NOUN
ajst-7732	59	4	for	for	ADP
ajst-7732	59	5	the	the	DET
ajst-7732	59	6	new	new	ADJ
ajst-7732	59	7	media	media	NOUN
ajst-7732	59	8	marketing	marketing	NOUN
ajst-7732	59	9	approach	approach	NOUN
ajst-7732	59	10	this	this	DET
ajst-7732	59	11	article	article	NOUN
ajst-7732	59	12	proposes	propose	VERB
ajst-7732	59	13	the	the	DET
ajst-7732	59	14	following	follow	VERB
ajst-7732	59	15	recommendations	recommendation	NOUN
ajst-7732	59	16	for	for	ADP
ajst-7732	59	17	implementing	implement	VERB
ajst-7732	59	18	the	the	DET
ajst-7732	59	19	new	new	ADJ
ajst-7732	59	20	marketing	marketing	NOUN
ajst-7732	59	21	approach	approach	NOUN
ajst-7732	59	22	of	of	ADP
ajst-7732	59	23	"	"	PUNCT
ajst-7732	59	24	live	live	VERB
ajst-7732	59	25	streaming	streaming	NOUN
ajst-7732	59	26	+	+	CCONJ
ajst-7732	59	27	traditional	traditional	ADJ
ajst-7732	59	28	tv	tv	NOUN
ajst-7732	59	29	media	medium	NOUN
ajst-7732	59	30	"	"	PUNCT
ajst-7732	59	31	.	.	PUNCT
ajst-7732	60	1	firstly	firstly	ADV
ajst-7732	60	2	,	,	PUNCT
ajst-7732	60	3	traditional	traditional	ADJ
ajst-7732	60	4	tv	tv	NOUN
ajst-7732	60	5	channels	channel	NOUN
ajst-7732	60	6	can	can	AUX
ajst-7732	60	7	use	use	VERB
ajst-7732	60	8	live	live	ADJ
ajst-7732	60	9	streaming	streaming	NOUN
ajst-7732	60	10	to	to	PART
ajst-7732	60	11	distribute	distribute	VERB
ajst-7732	60	12	content	content	NOUN
ajst-7732	60	13	and	and	CCONJ
ajst-7732	60	14	interact	interact	VERB
ajst-7732	60	15	with	with	ADP
ajst-7732	60	16	audiences	audience	NOUN
ajst-7732	60	17	.	.	PUNCT
ajst-7732	61	1	these	these	DET
ajst-7732	61	2	channels	channel	NOUN
ajst-7732	61	3	should	should	AUX
ajst-7732	61	4	actively	actively	ADV
ajst-7732	61	5	embrace	embrace	VERB
ajst-7732	61	6	innovation	innovation	NOUN
ajst-7732	61	7	in	in	ADP
ajst-7732	61	8	technology	technology	NOUN
ajst-7732	61	9	and	and	CCONJ
ajst-7732	61	10	communication	communication	NOUN
ajst-7732	61	11	models	model	NOUN
ajst-7732	61	12	,	,	PUNCT
ajst-7732	61	13	allowing	allow	VERB
ajst-7732	61	14	tv	tv	NOUN
ajst-7732	61	15	audiences	audience	NOUN
ajst-7732	61	16	to	to	PART
ajst-7732	61	17	comment	comment	VERB
ajst-7732	61	18	in	in	ADP
ajst-7732	61	19	real	real	ADJ
ajst-7732	61	20	-	-	PUNCT
ajst-7732	61	21	time	time	NOUN
ajst-7732	61	22	.	.	PUNCT
ajst-7732	62	1	meanwhile	meanwhile	ADV
ajst-7732	62	2	,	,	PUNCT
ajst-7732	62	3	hosts	host	NOUN
ajst-7732	62	4	should	should	AUX
ajst-7732	62	5	read	read	VERB
ajst-7732	62	6	and	and	CCONJ
ajst-7732	62	7	respond	respond	VERB
ajst-7732	62	8	to	to	ADP
ajst-7732	62	9	audiences	audience	NOUN
ajst-7732	62	10	'	'	PART
ajst-7732	62	11	comments	comment	NOUN
ajst-7732	62	12	.	.	PUNCT
ajst-7732	63	1	they	they	PRON
ajst-7732	63	2	could	could	AUX
ajst-7732	63	3	also	also	ADV
ajst-7732	63	4	consider	consider	VERB
ajst-7732	63	5	connecting	connect	VERB
ajst-7732	63	6	with	with	ADP
ajst-7732	63	7	audiences	audience	NOUN
ajst-7732	63	8	and	and	CCONJ
ajst-7732	63	9	interacting	interact	VERB
ajst-7732	63	10	with	with	ADP
ajst-7732	63	11	them	they	PRON
ajst-7732	63	12	in	in	ADP
ajst-7732	63	13	real	real	ADJ
ajst-7732	63	14	-	-	PUNCT
ajst-7732	63	15	time	time	NOUN
ajst-7732	63	16	.	.	PUNCT
ajst-7732	64	1	in	in	ADP
ajst-7732	64	2	addition	addition	NOUN
ajst-7732	64	3	,	,	PUNCT
ajst-7732	64	4	traditional	traditional	ADJ
ajst-7732	64	5	tv	tv	NOUN
ajst-7732	64	6	media	medium	NOUN
ajst-7732	64	7	should	should	AUX
ajst-7732	64	8	allow	allow	VERB
ajst-7732	64	9	for	for	ADP
ajst-7732	64	10	interaction	interaction	NOUN
ajst-7732	64	11	between	between	ADP
ajst-7732	64	12	audiences	audience	NOUN
ajst-7732	64	13	.	.	PUNCT
ajst-7732	65	1	in	in	ADP
ajst-7732	65	2	this	this	DET
ajst-7732	65	3	way	way	NOUN
ajst-7732	65	4	,	,	PUNCT
ajst-7732	65	5	tv	tv	NOUN
ajst-7732	65	6	audiences	audience	NOUN
ajst-7732	65	7	can	can	AUX
ajst-7732	65	8	interact	interact	VERB
ajst-7732	65	9	not	not	PART
ajst-7732	65	10	only	only	ADV
ajst-7732	65	11	with	with	ADP
ajst-7732	65	12	the	the	DET
ajst-7732	65	13	channel	channel	NOUN
ajst-7732	65	14	but	but	CCONJ
ajst-7732	65	15	also	also	ADV
ajst-7732	65	16	with	with	ADP
ajst-7732	65	17	other	other	ADJ
ajst-7732	65	18	audiences	audience	NOUN
ajst-7732	65	19	,	,	PUNCT
ajst-7732	65	20	which	which	PRON
ajst-7732	65	21	provides	provide	VERB
ajst-7732	65	22	a	a	DET
ajst-7732	65	23	good	good	ADJ
ajst-7732	65	24	interactive	interactive	ADJ
ajst-7732	65	25	and	and	CCONJ
ajst-7732	65	26	social	social	ADJ
ajst-7732	65	27	experience	experience	NOUN
ajst-7732	65	28	.	.	PUNCT
ajst-7732	66	1	secondly	secondly	ADV
ajst-7732	66	2	,	,	PUNCT
ajst-7732	66	3	according	accord	VERB
ajst-7732	66	4	to	to	ADP
ajst-7732	66	5	the	the	DET
ajst-7732	66	6	u&g	u&g	PROPN
ajst-7732	66	7	theory	theory	NOUN
ajst-7732	66	8	,	,	PUNCT
ajst-7732	66	9	the	the	DET
ajst-7732	66	10	key	key	NOUN
ajst-7732	66	11	to	to	PART
ajst-7732	66	12	“	"	PUNCT
ajst-7732	66	13	live	live	VERB
ajst-7732	66	14	streaming	streaming	NOUN
ajst-7732	66	15	+	+	CCONJ
ajst-7732	66	16	traditional	traditional	ADJ
ajst-7732	66	17	tv	tv	NOUN
ajst-7732	66	18	media	medium	NOUN
ajst-7732	66	19	”	"	PUNCT
ajst-7732	66	20	is	be	AUX
ajst-7732	66	21	to	to	PART
ajst-7732	66	22	understand	understand	VERB
ajst-7732	66	23	and	and	CCONJ
ajst-7732	66	24	meet	meet	VERB
ajst-7732	66	25	the	the	DET
ajst-7732	66	26	user	user	NOUN
ajst-7732	66	27	needs	need	NOUN
ajst-7732	66	28	.	.	PUNCT
ajst-7732	67	1	to	to	ADP
ajst-7732	67	2	this	this	DET
ajst-7732	67	3	end	end	NOUN
ajst-7732	67	4	,	,	PUNCT
ajst-7732	67	5	traditional	traditional	ADJ
ajst-7732	67	6	tv	tv	NOUN
ajst-7732	67	7	media	medium	NOUN
ajst-7732	67	8	should	should	AUX
ajst-7732	67	9	shift	shift	VERB
ajst-7732	67	10	their	their	PRON
ajst-7732	67	11	communication	communication	NOUN
ajst-7732	67	12	paradigms	paradigm	NOUN
ajst-7732	67	13	and	and	CCONJ
ajst-7732	67	14	embrace	embrace	VERB
ajst-7732	67	15	a	a	DET
ajst-7732	67	16	user	user	NOUN
ajst-7732	67	17	-	-	PUNCT
ajst-7732	67	18	centred	centre	VERB
ajst-7732	67	19	paradigm	paradigm	NOUN
ajst-7732	67	20	.	.	PUNCT
ajst-7732	68	1	the	the	DET
ajst-7732	68	2	focus	focus	NOUN
ajst-7732	68	3	of	of	ADP
ajst-7732	68	4	this	this	DET
ajst-7732	68	5	paradigm	paradigm	NOUN
ajst-7732	68	6	is	be	AUX
ajst-7732	68	7	that	that	SCONJ
ajst-7732	68	8	the	the	DET
ajst-7732	68	9	creation	creation	NOUN
ajst-7732	68	10	of	of	ADP
ajst-7732	68	11	media	medium	NOUN
ajst-7732	68	12	content	content	NOUN
ajst-7732	68	13	is	be	AUX
ajst-7732	68	14	centred	centre	VERB
ajst-7732	68	15	on	on	ADP
ajst-7732	68	16	gratifying	gratify	VERB
ajst-7732	68	17	audiences	audience	NOUN
ajst-7732	68	18	’	'	PUNCT
ajst-7732	68	19	needs	need	NOUN
ajst-7732	68	20	and	and	CCONJ
ajst-7732	68	21	in	in	ADP
ajst-7732	68	22	turn	turn	NOUN
ajst-7732	68	23	creating	create	VERB
ajst-7732	68	24	value	value	NOUN
ajst-7732	68	25	and	and	CCONJ
ajst-7732	68	26	excellent	excellent	ADJ
ajst-7732	68	27	experience	experience	NOUN
ajst-7732	68	28	for	for	ADP
ajst-7732	68	29	audiences	audience	NOUN
ajst-7732	68	30	(	(	PUNCT
ajst-7732	68	31	jensen	jensen	PROPN
ajst-7732	68	32	,	,	PUNCT
ajst-7732	68	33	2022	2022	NUM
ajst-7732	68	34	)	)	PUNCT
ajst-7732	68	35	.	.	PUNCT
ajst-7732	69	1	traditional	traditional	ADJ
ajst-7732	69	2	media	medium	NOUN
ajst-7732	69	3	-	-	PUNCT
ajst-7732	69	4	centric	centric	ADJ
ajst-7732	69	5	communication	communication	NOUN
ajst-7732	69	6	paradigms	paradigm	NOUN
ajst-7732	69	7	have	have	AUX
ajst-7732	69	8	become	become	VERB
ajst-7732	69	9	increasingly	increasingly	ADV
ajst-7732	69	10	unsuited	unsuited	ADJ
ajst-7732	69	11	to	to	ADP
ajst-7732	69	12	the	the	DET
ajst-7732	69	13	current	current	ADJ
ajst-7732	69	14	social	social	ADJ
ajst-7732	69	15	and	and	CCONJ
ajst-7732	69	16	media	medium	NOUN
ajst-7732	69	17	environment	environment	NOUN
ajst-7732	69	18	,	,	PUNCT
ajst-7732	69	19	as	as	SCONJ
ajst-7732	69	20	audience	audience	NOUN
ajst-7732	69	21	needs	need	NOUN
ajst-7732	69	22	and	and	CCONJ
ajst-7732	69	23	preferences	preference	NOUN
ajst-7732	69	24	change	change	VERB
ajst-7732	69	25	dramatically	dramatically	ADV
ajst-7732	69	26	while	while	SCONJ
ajst-7732	69	27	media	medium	NOUN
ajst-7732	69	28	competition	competition	NOUN
ajst-7732	69	29	becomes	become	VERB
ajst-7732	69	30	increasingly	increasingly	ADV
ajst-7732	69	31	fierce	fierce	ADJ
ajst-7732	69	32	(	(	PUNCT
ajst-7732	69	33	schrøder	schrøder	NOUN
ajst-7732	69	34	,	,	PUNCT
ajst-7732	69	35	2015	2015	NUM
ajst-7732	69	36	)	)	PUNCT
ajst-7732	69	37	.	.	PUNCT
ajst-7732	70	1	for	for	ADP
ajst-7732	70	2	this	this	DET
ajst-7732	70	3	reason	reason	NOUN
ajst-7732	70	4	,	,	PUNCT
ajst-7732	70	5	traditional	traditional	ADJ
ajst-7732	70	6	tv	tv	NOUN
ajst-7732	70	7	media	medium	NOUN
ajst-7732	70	8	needs	need	VERB
ajst-7732	70	9	to	to	PART
ajst-7732	70	10	actively	actively	ADV
ajst-7732	70	11	understand	understand	VERB
ajst-7732	70	12	the	the	DET
ajst-7732	70	13	various	various	ADJ
ajst-7732	70	14	emotional	emotional	ADJ
ajst-7732	70	15	,	,	PUNCT
ajst-7732	70	16	social	social	ADJ
ajst-7732	70	17	,	,	PUNCT
ajst-7732	70	18	functional	functional	ADJ
ajst-7732	70	19	,	,	PUNCT
ajst-7732	70	20	informational	informational	ADJ
ajst-7732	70	21	,	,	PUNCT
ajst-7732	70	22	and	and	CCONJ
ajst-7732	70	23	hedonic	hedonic	ADJ
ajst-7732	70	24	needs	need	NOUN
ajst-7732	70	25	of	of	ADP
ajst-7732	70	26	their	their	PRON
ajst-7732	70	27	audience	audience	NOUN
ajst-7732	70	28	in	in	ADP
ajst-7732	70	29	its	its	PRON
ajst-7732	70	30	communication	communication	NOUN
ajst-7732	70	31	with	with	ADP
ajst-7732	70	32	them	they	PRON
ajst-7732	70	33	.	.	PUNCT
ajst-7732	71	1	the	the	DET
ajst-7732	71	2	purpose	purpose	NOUN
ajst-7732	71	3	of	of	ADP
ajst-7732	71	4	understanding	understand	VERB
ajst-7732	71	5	these	these	DET
ajst-7732	71	6	needs	need	NOUN
ajst-7732	71	7	is	be	AUX
ajst-7732	71	8	to	to	PART
ajst-7732	71	9	create	create	VERB
ajst-7732	71	10	content	content	NOUN
ajst-7732	71	11	that	that	PRON
ajst-7732	71	12	is	be	AUX
ajst-7732	71	13	more	more	ADV
ajst-7732	71	14	responsive	responsive	ADJ
ajst-7732	71	15	to	to	ADP
ajst-7732	71	16	audiences	audience	NOUN
ajst-7732	71	17	'	'	PART
ajst-7732	71	18	needs	need	NOUN
ajst-7732	71	19	.	.	PUNCT
ajst-7732	72	1	thirdly	thirdly	ADV
ajst-7732	72	2	,	,	PUNCT
ajst-7732	72	3	traditional	traditional	ADJ
ajst-7732	72	4	tv	tv	NOUN
ajst-7732	72	5	media	medium	NOUN
ajst-7732	72	6	can	can	AUX
ajst-7732	72	7	create	create	VERB
ajst-7732	72	8	commercial	commercial	ADJ
ajst-7732	72	9	value	value	NOUN
ajst-7732	72	10	through	through	ADP
ajst-7732	72	11	live	live	ADJ
ajst-7732	72	12	streaming	streaming	NOUN
ajst-7732	72	13	.	.	PUNCT
ajst-7732	73	1	this	this	PRON
ajst-7732	73	2	means	mean	VERB
ajst-7732	73	3	that	that	SCONJ
ajst-7732	73	4	live	live	ADJ
ajst-7732	73	5	streaming	streaming	NOUN
ajst-7732	73	6	can	can	AUX
ajst-7732	73	7	be	be	AUX
ajst-7732	73	8	combined	combine	VERB
ajst-7732	73	9	with	with	ADP
ajst-7732	73	10	advertising	advertising	NOUN
ajst-7732	73	11	as	as	ADV
ajst-7732	73	12	well	well	ADV
ajst-7732	73	13	as	as	ADP
ajst-7732	73	14	e	e	NOUN
ajst-7732	73	15	-	-	NOUN
ajst-7732	73	16	commerce	commerce	NOUN
ajst-7732	73	17	.	.	PUNCT
ajst-7732	74	1	in	in	ADP
ajst-7732	74	2	live	live	ADJ
ajst-7732	74	3	streaming	streaming	NOUN
ajst-7732	74	4	,	,	PUNCT
ajst-7732	74	5	tv	tv	NOUN
ajst-7732	74	6	media	medium	NOUN
ajst-7732	74	7	can	can	AUX
ajst-7732	74	8	provide	provide	VERB
ajst-7732	74	9	some	some	DET
ajst-7732	74	10	purchase	purchase	NOUN
ajst-7732	74	11	advice	advice	NOUN
ajst-7732	74	12	and	and	CCONJ
ajst-7732	74	13	product	product	NOUN
ajst-7732	74	14	/	/	SYM
ajst-7732	74	15	brand	brand	NOUN
ajst-7732	74	16	information	information	NOUN
ajst-7732	74	17	based	base	VERB
ajst-7732	74	18	on	on	ADP
ajst-7732	74	19	the	the	DET
ajst-7732	74	20	audiences	audience	NOUN
ajst-7732	74	21	'	'	PART
ajst-7732	74	22	consumption	consumption	NOUN
ajst-7732	74	23	needs	need	NOUN
ajst-7732	74	24	.	.	PUNCT
ajst-7732	75	1	meanwhile	meanwhile	ADV
ajst-7732	75	2	,	,	PUNCT
ajst-7732	75	3	tv	tv	NOUN
ajst-7732	75	4	media	medium	NOUN
ajst-7732	75	5	can	can	AUX
ajst-7732	75	6	invite	invite	VERB
ajst-7732	75	7	sellers	seller	NOUN
ajst-7732	75	8	as	as	ADV
ajst-7732	75	9	well	well	ADV
ajst-7732	75	10	as	as	ADP
ajst-7732	75	11	experienced	experience	VERB
ajst-7732	75	12	consumers	consumer	NOUN
ajst-7732	75	13	to	to	PART
ajst-7732	75	14	interact	interact	VERB
ajst-7732	75	15	with	with	ADP
ajst-7732	75	16	audiences	audience	NOUN
ajst-7732	75	17	in	in	ADP
ajst-7732	75	18	real	real	ADJ
ajst-7732	75	19	-	-	PUNCT
ajst-7732	75	20	time	time	NOUN
ajst-7732	75	21	.	.	PUNCT
ajst-7732	76	1	in	in	ADP
ajst-7732	76	2	this	this	DET
ajst-7732	76	3	way	way	NOUN
ajst-7732	76	4	,	,	PUNCT
ajst-7732	76	5	traditional	traditional	ADJ
ajst-7732	76	6	media	medium	NOUN
ajst-7732	76	7	can	can	AUX
ajst-7732	76	8	provide	provide	VERB
ajst-7732	76	9	audiences	audience	NOUN
ajst-7732	76	10	with	with	ADP
ajst-7732	76	11	valuable	valuable	ADJ
ajst-7732	76	12	information	information	NOUN
ajst-7732	76	13	and	and	CCONJ
ajst-7732	76	14	help	help	VERB
ajst-7732	76	15	them	they	PRON
ajst-7732	76	16	make	make	VERB
ajst-7732	76	17	better	well	ADJ
ajst-7732	76	18	purchasing	purchasing	NOUN
ajst-7732	76	19	decisions	decision	NOUN
ajst-7732	76	20	.	.	PUNCT
ajst-7732	77	1	finally	finally	ADV
ajst-7732	77	2	,	,	PUNCT
ajst-7732	77	3	traditional	traditional	ADJ
ajst-7732	77	4	tv	tv	NOUN
ajst-7732	77	5	media	medium	NOUN
ajst-7732	77	6	should	should	AUX
ajst-7732	77	7	focus	focus	VERB
ajst-7732	77	8	on	on	ADP
ajst-7732	77	9	building	build	VERB
ajst-7732	77	10	and	and	CCONJ
ajst-7732	77	11	improving	improve	VERB
ajst-7732	77	12	relationships	relationship	NOUN
ajst-7732	77	13	with	with	ADP
ajst-7732	77	14	audiences	audience	NOUN
ajst-7732	77	15	through	through	ADP
ajst-7732	77	16	live	live	ADJ
ajst-7732	77	17	interaction	interaction	NOUN
ajst-7732	77	18	.	.	PUNCT
ajst-7732	78	1	previous	previous	ADJ
ajst-7732	78	2	research	research	NOUN
ajst-7732	78	3	has	have	AUX
ajst-7732	78	4	shown	show	VERB
ajst-7732	78	5	that	that	SCONJ
ajst-7732	78	6	the	the	DET
ajst-7732	78	7	quality	quality	NOUN
ajst-7732	78	8	of	of	ADP
ajst-7732	78	9	a	a	DET
ajst-7732	78	10	user	user	NOUN
ajst-7732	78	11	's	's	PART
ajst-7732	78	12	relationship	relationship	NOUN
ajst-7732	78	13	with	with	ADP
ajst-7732	78	14	a	a	DET
ajst-7732	78	15	media	media	NOUN
ajst-7732	78	16	platform	platform	NOUN
ajst-7732	78	17	determines	determine	VERB
ajst-7732	78	18	user	user	NOUN
ajst-7732	78	19	stickiness	stickiness	NOUN
ajst-7732	78	20	and	and	CCONJ
ajst-7732	78	21	loyalty	loyalty	NOUN
ajst-7732	78	22	(	(	PUNCT
ajst-7732	78	23	hudson	hudson	PROPN
ajst-7732	78	24	et	et	PROPN
ajst-7732	78	25	al	al	PROPN
ajst-7732	78	26	.	.	PROPN
ajst-7732	78	27	,	,	PUNCT
ajst-7732	78	28	2015	2015	NUM
ajst-7732	78	29	;	;	PUNCT
ajst-7732	78	30	zhang	zhang	PROPN
ajst-7732	78	31	&	&	CCONJ
ajst-7732	78	32	luo	luo	PROPN
ajst-7732	78	33	,	,	PUNCT
ajst-7732	78	34	2016	2016	NUM
ajst-7732	78	35	)	)	PUNCT
ajst-7732	78	36	.	.	PUNCT
ajst-7732	79	1	by	by	ADP
ajst-7732	79	2	building	build	VERB
ajst-7732	79	3	a	a	DET
ajst-7732	79	4	para	para	ADJ
ajst-7732	79	5	-	-	PUNCT
ajst-7732	79	6	social	social	ADJ
ajst-7732	79	7	relationship	relationship	NOUN
ajst-7732	79	8	with	with	ADP
ajst-7732	79	9	users	user	NOUN
ajst-7732	79	10	,	,	PUNCT
ajst-7732	79	11	tv	tv	NOUN
ajst-7732	79	12	media	medium	NOUN
ajst-7732	79	13	can	can	AUX
ajst-7732	79	14	retain	retain	VERB
ajst-7732	79	15	them	they	PRON
ajst-7732	79	16	and	and	CCONJ
ajst-7732	79	17	improve	improve	VERB
ajst-7732	79	18	their	their	PRON
ajst-7732	79	19	social	social	ADJ
ajst-7732	79	20	and	and	CCONJ
ajst-7732	79	21	interactive	interactive	ADJ
ajst-7732	79	22	experience	experience	NOUN
ajst-7732	79	23	.	.	PUNCT
ajst-7732	80	1	6	6	X
ajst-7732	80	2	.	.	X
ajst-7732	80	3	conclusions	conclusion	NOUN
ajst-7732	80	4	overall	overall	ADV
ajst-7732	80	5	,	,	PUNCT
ajst-7732	80	6	traditional	traditional	ADJ
ajst-7732	80	7	tv	tv	NOUN
ajst-7732	80	8	media	medium	NOUN
ajst-7732	80	9	are	be	AUX
ajst-7732	80	10	encountering	encounter	VERB
ajst-7732	80	11	formidable	formidable	ADJ
ajst-7732	80	12	challenges	challenge	NOUN
ajst-7732	80	13	in	in	ADP
ajst-7732	80	14	the	the	DET
ajst-7732	80	15	era	era	NOUN
ajst-7732	80	16	of	of	ADP
ajst-7732	80	17	5	5	NUM
ajst-7732	80	18	g	g	NOUN
ajst-7732	80	19	and	and	CCONJ
ajst-7732	80	20	live	live	VERB
ajst-7732	80	21	streaming	streaming	NOUN
ajst-7732	80	22	,	,	PUNCT
ajst-7732	80	23	which	which	PRON
ajst-7732	80	24	has	have	AUX
ajst-7732	80	25	led	lead	VERB
ajst-7732	80	26	to	to	ADP
ajst-7732	80	27	audience	audience	NOUN
ajst-7732	80	28	loss	loss	NOUN
ajst-7732	80	29	and	and	CCONJ
ajst-7732	80	30	a	a	DET
ajst-7732	80	31	decline	decline	NOUN
ajst-7732	80	32	in	in	ADP
ajst-7732	80	33	market	market	NOUN
ajst-7732	80	34	share	share	NOUN
ajst-7732	80	35	.	.	PUNCT
ajst-7732	81	1	however	however	ADV
ajst-7732	81	2	,	,	PUNCT
ajst-7732	81	3	traditional	traditional	ADJ
ajst-7732	81	4	tv	tv	NOUN
ajst-7732	81	5	media	medium	NOUN
ajst-7732	81	6	still	still	ADV
ajst-7732	81	7	have	have	VERB
ajst-7732	81	8	their	their	PRON
ajst-7732	81	9	advantages	advantage	NOUN
ajst-7732	81	10	and	and	CCONJ
ajst-7732	81	11	can	can	AUX
ajst-7732	81	12	revolutionise	revolutionise	VERB
ajst-7732	81	13	their	their	PRON
ajst-7732	81	14	marketing	marketing	NOUN
ajst-7732	81	15	approaches	approach	NOUN
ajst-7732	81	16	by	by	ADP
ajst-7732	81	17	embracing	embrace	VERB
ajst-7732	81	18	technological	technological	ADJ
ajst-7732	81	19	and	and	CCONJ
ajst-7732	81	20	social	social	ADJ
ajst-7732	81	21	changes	change	NOUN
ajst-7732	81	22	.	.	PUNCT
ajst-7732	82	1	in	in	ADP
ajst-7732	82	2	view	view	NOUN
ajst-7732	82	3	of	of	ADP
ajst-7732	82	4	this	this	PRON
ajst-7732	82	5	,	,	PUNCT
ajst-7732	82	6	this	this	DET
ajst-7732	82	7	article	article	NOUN
ajst-7732	82	8	develops	develop	VERB
ajst-7732	82	9	the	the	DET
ajst-7732	82	10	new	new	ADJ
ajst-7732	82	11	marketing	marketing	NOUN
ajst-7732	82	12	approach	approach	NOUN
ajst-7732	82	13	of	of	ADP
ajst-7732	82	14	"	"	PUNCT
ajst-7732	82	15	live	live	VERB
ajst-7732	82	16	streaming	streaming	NOUN
ajst-7732	82	17	+	+	CCONJ
ajst-7732	82	18	traditional	traditional	ADJ
ajst-7732	82	19	tv	tv	NOUN
ajst-7732	82	20	media	medium	NOUN
ajst-7732	82	21	"	"	PUNCT
ajst-7732	82	22	to	to	PART
ajst-7732	82	23	deal	deal	VERB
ajst-7732	82	24	with	with	ADP
ajst-7732	82	25	various	various	ADJ
ajst-7732	82	26	challenges	challenge	NOUN
ajst-7732	82	27	and	and	CCONJ
ajst-7732	82	28	utilize	utilize	VERB
ajst-7732	82	29	their	their	PRON
ajst-7732	82	30	advantages	advantage	NOUN
ajst-7732	82	31	.	.	PUNCT
ajst-7732	83	1	in	in	ADP
ajst-7732	83	2	this	this	DET
ajst-7732	83	3	regard	regard	NOUN
ajst-7732	83	4	,	,	PUNCT
ajst-7732	83	5	the	the	DET
ajst-7732	83	6	article	article	NOUN
ajst-7732	83	7	offers	offer	VERB
ajst-7732	83	8	recommendations	recommendation	NOUN
ajst-7732	83	9	for	for	ADP
ajst-7732	83	10	implementing	implement	VERB
ajst-7732	83	11	this	this	DET
ajst-7732	83	12	marketing	marketing	NOUN
ajst-7732	83	13	approach	approach	NOUN
ajst-7732	83	14	.	.	PUNCT
ajst-7732	84	1	78	78	NUM
ajst-7732	84	2	acknowledgment	acknowledgment	NOUN
ajst-7732	84	3	(	(	PUNCT
ajst-7732	84	4	wzy2022048	wzy2022048	NOUN
ajst-7732	84	5	)	)	PUNCT
ajst-7732	84	6	references	reference	NOUN
ajst-7732	84	7	[	[	X
ajst-7732	84	8	1	1	NUM
ajst-7732	84	9	]	]	PUNCT
ajst-7732	84	10	bucher	bucher	NOUN
ajst-7732	84	11	,	,	PUNCT
ajst-7732	84	12	t.	t.	PROPN
ajst-7732	84	13	,	,	PUNCT
ajst-7732	84	14	&	&	CCONJ
ajst-7732	84	15	helmond	helmond	NOUN
ajst-7732	84	16	,	,	PUNCT
ajst-7732	84	17	a.	a.	NOUN
ajst-7732	84	18	(	(	PUNCT
ajst-7732	84	19	2018	2018	NUM
ajst-7732	84	20	)	)	PUNCT
ajst-7732	84	21	.	.	PUNCT
ajst-7732	85	1	the	the	DET
ajst-7732	85	2	affordances	affordance	NOUN
ajst-7732	85	3	of	of	ADP
ajst-7732	85	4	social	social	ADJ
ajst-7732	85	5	media	medium	NOUN
ajst-7732	85	6	platforms	platform	NOUN
ajst-7732	85	7	.	.	PUNCT
ajst-7732	86	1	the	the	DET
ajst-7732	86	2	sage	sage	NOUN
ajst-7732	86	3	handbook	handbook	NOUN
ajst-7732	86	4	of	of	ADP
ajst-7732	86	5	social	social	ADJ
ajst-7732	86	6	media	medium	NOUN
ajst-7732	86	7	,	,	PUNCT
ajst-7732	86	8	1	1	NUM
ajst-7732	86	9	,	,	PUNCT
ajst-7732	86	10	233254	233254	NUM
ajst-7732	86	11	.	.	PUNCT
ajst-7732	87	1	[	[	X
ajst-7732	87	2	2	2	NUM
ajst-7732	87	3	]	]	X
ajst-7732	87	4	carr	carr	PROPN
ajst-7732	87	5	,	,	PUNCT
ajst-7732	87	6	c.	c.	PROPN
ajst-7732	87	7	t.	t.	PROPN
ajst-7732	87	8	,	,	PUNCT
ajst-7732	87	9	&	&	CCONJ
ajst-7732	87	10	hayes	hayes	PROPN
ajst-7732	87	11	,	,	PUNCT
ajst-7732	87	12	r.	r.	PROPN
ajst-7732	87	13	a.	a.	PROPN
ajst-7732	87	14	(	(	PUNCT
ajst-7732	87	15	2015	2015	NUM
ajst-7732	87	16	)	)	PUNCT
ajst-7732	87	17	.	.	PUNCT
ajst-7732	88	1	social	social	ADJ
ajst-7732	88	2	media	medium	NOUN
ajst-7732	88	3	:	:	PUNCT
ajst-7732	88	4	defining	define	VERB
ajst-7732	88	5	,	,	PUNCT
ajst-7732	88	6	developing	develop	VERB
ajst-7732	88	7	,	,	PUNCT
ajst-7732	88	8	and	and	CCONJ
ajst-7732	88	9	divining	divine	VERB
ajst-7732	88	10	.	.	PUNCT
ajst-7732	89	1	atlantic	atlantic	PROPN
ajst-7732	89	2	journal	journal	PROPN
ajst-7732	89	3	of	of	ADP
ajst-7732	89	4	communication	communication	NOUN
ajst-7732	89	5	,	,	PUNCT
ajst-7732	89	6	23(1	23(1	NUM
ajst-7732	89	7	)	)	PUNCT
ajst-7732	89	8	,	,	PUNCT
ajst-7732	89	9	46	46	NUM
ajst-7732	89	10	-	-	SYM
ajst-7732	89	11	65	65	NUM
ajst-7732	89	12	.	.	PUNCT
ajst-7732	90	1	[	[	X
ajst-7732	90	2	3	3	NUM
ajst-7732	90	3	]	]	X
ajst-7732	90	4	cho	cho	PROPN
ajst-7732	90	5	,	,	PUNCT
ajst-7732	90	6	j.	j.	PROPN
ajst-7732	90	7	,	,	PUNCT
ajst-7732	90	8	lee	lee	PROPN
ajst-7732	90	9	,	,	PUNCT
ajst-7732	90	10	h.	h.	PROPN
ajst-7732	90	11	e.	e.	PROPN
ajst-7732	90	12	,	,	PUNCT
ajst-7732	90	13	&	&	CCONJ
ajst-7732	90	14	quinlan	quinlan	PROPN
ajst-7732	90	15	,	,	PUNCT
ajst-7732	90	16	m.	m.	NOUN
ajst-7732	90	17	(	(	PUNCT
ajst-7732	90	18	2015	2015	NUM
ajst-7732	90	19	)	)	PUNCT
ajst-7732	90	20	.	.	PUNCT
ajst-7732	91	1	complementary	complementary	ADJ
ajst-7732	91	2	relationships	relationship	NOUN
ajst-7732	91	3	between	between	ADP
ajst-7732	91	4	traditional	traditional	ADJ
ajst-7732	91	5	media	medium	NOUN
ajst-7732	91	6	and	and	CCONJ
ajst-7732	91	7	health	health	NOUN
ajst-7732	91	8	apps	app	NOUN
ajst-7732	91	9	among	among	ADP
ajst-7732	91	10	american	american	PROPN
ajst-7732	91	11	college	college	NOUN
ajst-7732	91	12	students	student	NOUN
ajst-7732	91	13	.	.	PUNCT
ajst-7732	92	1	journal	journal	PROPN
ajst-7732	92	2	of	of	ADP
ajst-7732	92	3	american	american	PROPN
ajst-7732	92	4	college	college	PROPN
ajst-7732	92	5	health	health	NOUN
ajst-7732	92	6	,	,	PUNCT
ajst-7732	92	7	63(4	63(4	NOUN
ajst-7732	92	8	)	)	PUNCT
ajst-7732	92	9	,	,	PUNCT
ajst-7732	92	10	248	248	NUM
ajst-7732	92	11	-	-	SYM
ajst-7732	92	12	257	257	NUM
ajst-7732	92	13	.	.	PUNCT
ajst-7732	93	1	[	[	X
ajst-7732	93	2	4	4	NUM
ajst-7732	93	3	]	]	X
ajst-7732	93	4	dolan	dolan	PROPN
ajst-7732	93	5	,	,	PUNCT
ajst-7732	93	6	r.	r.	PROPN
ajst-7732	93	7	,	,	PUNCT
ajst-7732	93	8	conduit	conduit	NOUN
ajst-7732	93	9	,	,	PUNCT
ajst-7732	93	10	j.	j.	PROPN
ajst-7732	93	11	,	,	PUNCT
ajst-7732	93	12	fahy	fahy	PROPN
ajst-7732	93	13	,	,	PUNCT
ajst-7732	93	14	j.	j.	PROPN
ajst-7732	93	15	,	,	PUNCT
ajst-7732	93	16	&	&	CCONJ
ajst-7732	93	17	goodman	goodman	PROPN
ajst-7732	93	18	,	,	PUNCT
ajst-7732	93	19	s.	s.	PROPN
ajst-7732	93	20	(	(	PUNCT
ajst-7732	93	21	2017	2017	NUM
ajst-7732	93	22	)	)	PUNCT
ajst-7732	93	23	.	.	PUNCT
ajst-7732	94	1	social	social	ADJ
ajst-7732	94	2	media	medium	NOUN
ajst-7732	94	3	:	:	PUNCT
ajst-7732	94	4	communication	communication	NOUN
ajst-7732	94	5	strategies	strategy	NOUN
ajst-7732	94	6	,	,	PUNCT
ajst-7732	94	7	engagement	engagement	NOUN
ajst-7732	94	8	and	and	CCONJ
ajst-7732	94	9	future	future	ADJ
ajst-7732	94	10	research	research	NOUN
ajst-7732	94	11	directions	direction	NOUN
ajst-7732	94	12	.	.	PUNCT
ajst-7732	95	1	international	international	ADJ
ajst-7732	95	2	journal	journal	NOUN
ajst-7732	95	3	of	of	ADP
ajst-7732	95	4	wine	wine	NOUN
ajst-7732	95	5	business	business	NOUN
ajst-7732	95	6	research	research	NOUN
ajst-7732	95	7	,	,	PUNCT
ajst-7732	95	8	29(1	29(1	NUM
ajst-7732	95	9	)	)	PUNCT
ajst-7732	95	10	,	,	PUNCT
ajst-7732	95	11	2	2	NUM
ajst-7732	95	12	-	-	SYM
ajst-7732	95	13	19	19	NUM
ajst-7732	95	14	.	.	PUNCT
ajst-7732	96	1	[	[	X
ajst-7732	96	2	5	5	NUM
ajst-7732	96	3	]	]	X
ajst-7732	96	4	hudson	hudson	PROPN
ajst-7732	96	5	,	,	PUNCT
ajst-7732	96	6	s.	s.	PROPN
ajst-7732	96	7	,	,	PUNCT
ajst-7732	96	8	roth	roth	PROPN
ajst-7732	96	9	,	,	PUNCT
ajst-7732	96	10	m.	m.	NOUN
ajst-7732	96	11	s.	s.	PROPN
ajst-7732	96	12	,	,	PUNCT
ajst-7732	96	13	madden	madden	PROPN
ajst-7732	96	14	,	,	PUNCT
ajst-7732	96	15	t.	t.	PROPN
ajst-7732	96	16	j.	j.	PROPN
ajst-7732	96	17	,	,	PUNCT
ajst-7732	96	18	&	&	CCONJ
ajst-7732	96	19	hudson	hudson	PROPN
ajst-7732	96	20	,	,	PUNCT
ajst-7732	96	21	r.	r.	PROPN
ajst-7732	96	22	(	(	PUNCT
ajst-7732	96	23	2015	2015	NUM
ajst-7732	96	24	)	)	PUNCT
ajst-7732	96	25	.	.	PUNCT
ajst-7732	97	1	the	the	DET
ajst-7732	97	2	effects	effect	NOUN
ajst-7732	97	3	of	of	ADP
ajst-7732	97	4	social	social	ADJ
ajst-7732	97	5	media	medium	NOUN
ajst-7732	97	6	on	on	ADP
ajst-7732	97	7	emotions	emotion	NOUN
ajst-7732	97	8	,	,	PUNCT
ajst-7732	97	9	brand	brand	NOUN
ajst-7732	97	10	relationship	relationship	NOUN
ajst-7732	97	11	quality	quality	NOUN
ajst-7732	97	12	,	,	PUNCT
ajst-7732	97	13	and	and	CCONJ
ajst-7732	97	14	word	word	NOUN
ajst-7732	97	15	of	of	ADP
ajst-7732	97	16	mouth	mouth	NOUN
ajst-7732	97	17	:	:	PUNCT
ajst-7732	97	18	an	an	DET
ajst-7732	97	19	empirical	empirical	ADJ
ajst-7732	97	20	study	study	NOUN
ajst-7732	97	21	of	of	ADP
ajst-7732	97	22	music	music	NOUN
ajst-7732	97	23	festival	festival	NOUN
ajst-7732	97	24	attendees	attendee	NOUN
ajst-7732	97	25	.	.	PUNCT
ajst-7732	98	1	tourism	tourism	NOUN
ajst-7732	98	2	management	management	NOUN
ajst-7732	98	3	,	,	PUNCT
ajst-7732	98	4	47	47	NUM
ajst-7732	98	5	,	,	PUNCT
ajst-7732	98	6	68	68	NUM
ajst-7732	98	7	-	-	SYM
ajst-7732	98	8	76	76	NUM
ajst-7732	98	9	.	.	PUNCT
ajst-7732	99	1	[	[	X
ajst-7732	99	2	6	6	NUM
ajst-7732	99	3	]	]	PUNCT
ajst-7732	99	4	jensen	jensen	PROPN
ajst-7732	99	5	,	,	PUNCT
ajst-7732	99	6	k.	k.	PROPN
ajst-7732	99	7	b.	b.	PROPN
ajst-7732	99	8	(	(	PUNCT
ajst-7732	99	9	2022	2022	NUM
ajst-7732	99	10	)	)	PUNCT
ajst-7732	99	11	.	.	PUNCT
ajst-7732	100	1	media	medium	NOUN
ajst-7732	100	2	convergence	convergence	NOUN
ajst-7732	100	3	:	:	PUNCT
ajst-7732	100	4	the	the	DET
ajst-7732	100	5	three	three	NUM
ajst-7732	100	6	degrees	degree	NOUN
ajst-7732	100	7	of	of	ADP
ajst-7732	100	8	network	network	NOUN
ajst-7732	100	9	,	,	PUNCT
ajst-7732	100	10	mass	mass	NOUN
ajst-7732	100	11	,	,	PUNCT
ajst-7732	100	12	and	and	CCONJ
ajst-7732	100	13	interpersonal	interpersonal	ADJ
ajst-7732	100	14	communication	communication	NOUN
ajst-7732	100	15	.	.	PUNCT
ajst-7732	101	1	routledge	routledge	PROPN
ajst-7732	101	2	.	.	PUNCT
ajst-7732	102	1	[	[	X
ajst-7732	102	2	7	7	NUM
ajst-7732	102	3	]	]	SYM
ajst-7732	102	4	katz	katz	PROPN
ajst-7732	102	5	,	,	PUNCT
ajst-7732	102	6	e.	e.	PROPN
ajst-7732	102	7	,	,	PUNCT
ajst-7732	102	8	blumler	blumler	PROPN
ajst-7732	102	9	,	,	PUNCT
ajst-7732	102	10	j.	j.	PROPN
ajst-7732	102	11	g.	g.	PROPN
ajst-7732	102	12	,	,	PUNCT
ajst-7732	102	13	&	&	CCONJ
ajst-7732	102	14	gurevitch	gurevitch	PROPN
ajst-7732	102	15	,	,	PUNCT
ajst-7732	102	16	m.	m.	NOUN
ajst-7732	102	17	(	(	PUNCT
ajst-7732	102	18	1973	1973	NUM
ajst-7732	102	19	)	)	PUNCT
ajst-7732	102	20	.	.	PUNCT
ajst-7732	103	1	uses	use	NOUN
ajst-7732	103	2	and	and	CCONJ
ajst-7732	103	3	gratifications	gratification	NOUN
ajst-7732	103	4	research	research	NOUN
ajst-7732	103	5	.	.	PUNCT
ajst-7732	104	1	the	the	DET
ajst-7732	104	2	public	public	ADJ
ajst-7732	104	3	opinion	opinion	NOUN
ajst-7732	104	4	quarterly	quarterly	ADV
ajst-7732	104	5	,	,	PUNCT
ajst-7732	104	6	37(4	37(4	PROPN
ajst-7732	104	7	)	)	PUNCT
ajst-7732	104	8	,	,	PUNCT
ajst-7732	104	9	509	509	NUM
ajst-7732	104	10	-	-	SYM
ajst-7732	104	11	523	523	NUM
ajst-7732	104	12	.	.	PUNCT
ajst-7732	105	1	[	[	X
ajst-7732	105	2	8	8	NUM
ajst-7732	105	3	]	]	PUNCT
ajst-7732	105	4	petty	petty	NOUN
ajst-7732	105	5	,	,	PUNCT
ajst-7732	105	6	r.	r.	PROPN
ajst-7732	105	7	e.	e.	PROPN
ajst-7732	105	8	,	,	PUNCT
ajst-7732	105	9	cacioppo	cacioppo	PROPN
ajst-7732	105	10	,	,	PUNCT
ajst-7732	105	11	j.	j.	PROPN
ajst-7732	105	12	t.	t.	PROPN
ajst-7732	105	13	,	,	PUNCT
ajst-7732	105	14	petty	petty	PROPN
ajst-7732	105	15	,	,	PUNCT
ajst-7732	105	16	r.	r.	PROPN
ajst-7732	105	17	e.	e.	PROPN
ajst-7732	105	18	,	,	PUNCT
ajst-7732	105	19	&	&	CCONJ
ajst-7732	105	20	cacioppo	cacioppo	PROPN
ajst-7732	105	21	,	,	PUNCT
ajst-7732	105	22	j.	j.	PROPN
ajst-7732	105	23	t.	t.	PROPN
ajst-7732	105	24	(	(	PUNCT
ajst-7732	105	25	1986	1986	NUM
ajst-7732	105	26	)	)	PUNCT
ajst-7732	105	27	.	.	PUNCT
ajst-7732	106	1	the	the	DET
ajst-7732	106	2	elaboration	elaboration	NOUN
ajst-7732	106	3	likelihood	likelihood	NOUN
ajst-7732	106	4	model	model	NOUN
ajst-7732	106	5	of	of	ADP
ajst-7732	106	6	persuasion	persuasion	NOUN
ajst-7732	106	7	(	(	PUNCT
ajst-7732	106	8	pp	pp	ADJ
ajst-7732	106	9	.	.	PUNCT
ajst-7732	106	10	124	124	NUM
ajst-7732	106	11	)	)	PUNCT
ajst-7732	106	12	.	.	PUNCT
ajst-7732	107	1	springer	springer	PROPN
ajst-7732	107	2	new	new	PROPN
ajst-7732	107	3	york	york	PROPN
ajst-7732	107	4	.	.	PUNCT
ajst-7732	108	1	[	[	X
ajst-7732	108	2	9	9	NUM
ajst-7732	108	3	]	]	SYM
ajst-7732	108	4	schrøder	schrøder	NOUN
ajst-7732	108	5	,	,	PUNCT
ajst-7732	108	6	k.	k.	PROPN
ajst-7732	108	7	c.	c.	PROPN
ajst-7732	108	8	(	(	PUNCT
ajst-7732	108	9	2015	2015	NUM
ajst-7732	108	10	)	)	PUNCT
ajst-7732	108	11	.	.	PUNCT
ajst-7732	109	1	news	news	NOUN
ajst-7732	109	2	media	medium	NOUN
ajst-7732	109	3	old	old	ADJ
ajst-7732	109	4	and	and	CCONJ
ajst-7732	109	5	new	new	ADJ
ajst-7732	109	6	:	:	PUNCT
ajst-7732	109	7	fluctuating	fluctuate	VERB
ajst-7732	109	8	audiences	audience	NOUN
ajst-7732	109	9	,	,	PUNCT
ajst-7732	109	10	news	news	NOUN
ajst-7732	109	11	repertoires	repertoire	NOUN
ajst-7732	109	12	and	and	CCONJ
ajst-7732	109	13	locations	location	NOUN
ajst-7732	109	14	of	of	ADP
ajst-7732	109	15	consumption	consumption	NOUN
ajst-7732	109	16	.	.	PUNCT
ajst-7732	110	1	journalism	journalism	NOUN
ajst-7732	110	2	studies	study	NOUN
ajst-7732	110	3	,	,	PUNCT
ajst-7732	110	4	16(1	16(1	NUM
ajst-7732	110	5	)	)	PUNCT
ajst-7732	110	6	,	,	PUNCT
ajst-7732	110	7	60	60	NUM
ajst-7732	110	8	-	-	SYM
ajst-7732	110	9	78	78	NUM
ajst-7732	110	10	.	.	PUNCT
ajst-7732	111	1	[	[	X
ajst-7732	111	2	10	10	NUM
ajst-7732	111	3	]	]	X
ajst-7732	111	4	shawky	shawky	NOUN
ajst-7732	111	5	,	,	PUNCT
ajst-7732	111	6	s.	s.	PROPN
ajst-7732	111	7	,	,	PUNCT
ajst-7732	111	8	kubacki	kubacki	PROPN
ajst-7732	111	9	,	,	PUNCT
ajst-7732	111	10	k.	k.	PROPN
ajst-7732	111	11	,	,	PUNCT
ajst-7732	111	12	dietrich	dietrich	PROPN
ajst-7732	111	13	,	,	PUNCT
ajst-7732	111	14	t.	t.	PROPN
ajst-7732	111	15	,	,	PUNCT
ajst-7732	111	16	&	&	CCONJ
ajst-7732	111	17	weaven	weaven	PROPN
ajst-7732	111	18	,	,	PUNCT
ajst-7732	111	19	s.	s.	PROPN
ajst-7732	111	20	(	(	PUNCT
ajst-7732	111	21	2019	2019	NUM
ajst-7732	111	22	)	)	PUNCT
ajst-7732	111	23	.	.	PUNCT
ajst-7732	112	1	using	use	VERB
ajst-7732	112	2	social	social	ADJ
ajst-7732	112	3	media	medium	NOUN
ajst-7732	112	4	to	to	PART
ajst-7732	112	5	create	create	VERB
ajst-7732	112	6	engagement	engagement	NOUN
ajst-7732	112	7	:	:	PUNCT
ajst-7732	112	8	a	a	DET
ajst-7732	112	9	social	social	ADJ
ajst-7732	112	10	marketing	marketing	NOUN
ajst-7732	112	11	review	review	NOUN
ajst-7732	112	12	.	.	PUNCT
ajst-7732	113	1	journal	journal	NOUN
ajst-7732	113	2	of	of	ADP
ajst-7732	113	3	social	social	ADJ
ajst-7732	113	4	marketing	marketing	NOUN
ajst-7732	113	5	,	,	PUNCT
ajst-7732	113	6	9(2	9(2	NUM
ajst-7732	113	7	)	)	PUNCT
ajst-7732	113	8	,	,	PUNCT
ajst-7732	113	9	204	204	NUM
ajst-7732	113	10	-	-	SYM
ajst-7732	113	11	224	224	NUM
ajst-7732	113	12	.	.	PUNCT
ajst-7732	114	1	[	[	X
ajst-7732	114	2	11	11	NUM
ajst-7732	114	3	]	]	SYM
ajst-7732	114	4	shawky	shawky	NOUN
ajst-7732	114	5	,	,	PUNCT
ajst-7732	114	6	s.	s.	PROPN
ajst-7732	114	7	,	,	PUNCT
ajst-7732	114	8	kubacki	kubacki	PROPN
ajst-7732	114	9	,	,	PUNCT
ajst-7732	114	10	k.	k.	PROPN
ajst-7732	114	11	,	,	PUNCT
ajst-7732	114	12	dietrich	dietrich	PROPN
ajst-7732	114	13	,	,	PUNCT
ajst-7732	114	14	t.	t.	PROPN
ajst-7732	114	15	,	,	PUNCT
ajst-7732	114	16	&	&	CCONJ
ajst-7732	114	17	weaven	weaven	PROPN
ajst-7732	114	18	,	,	PUNCT
ajst-7732	114	19	s.	s.	PROPN
ajst-7732	114	20	(	(	PUNCT
ajst-7732	114	21	2019	2019	NUM
ajst-7732	114	22	)	)	PUNCT
ajst-7732	114	23	.	.	PUNCT
ajst-7732	115	1	using	use	VERB
ajst-7732	115	2	social	social	ADJ
ajst-7732	115	3	media	medium	NOUN
ajst-7732	115	4	to	to	PART
ajst-7732	115	5	create	create	VERB
ajst-7732	115	6	engagement	engagement	NOUN
ajst-7732	115	7	:	:	PUNCT
ajst-7732	115	8	a	a	DET
ajst-7732	115	9	social	social	ADJ
ajst-7732	115	10	marketing	marketing	NOUN
ajst-7732	115	11	review	review	NOUN
ajst-7732	115	12	.	.	PUNCT
ajst-7732	116	1	journal	journal	NOUN
ajst-7732	116	2	of	of	ADP
ajst-7732	116	3	social	social	ADJ
ajst-7732	116	4	marketing	marketing	NOUN
ajst-7732	116	5	,	,	PUNCT
ajst-7732	116	6	9(2	9(2	NUM
ajst-7732	116	7	)	)	PUNCT
ajst-7732	116	8	,	,	PUNCT
ajst-7732	116	9	204	204	NUM
ajst-7732	116	10	-	-	SYM
ajst-7732	116	11	224	224	NUM
ajst-7732	116	12	.	.	PUNCT
ajst-7732	117	1	[	[	X
ajst-7732	117	2	12	12	NUM
ajst-7732	117	3	]	]	PUNCT
ajst-7732	117	4	smock	smock	NOUN
ajst-7732	117	5	,	,	PUNCT
ajst-7732	117	6	a.	a.	PROPN
ajst-7732	117	7	d.	d.	PROPN
ajst-7732	117	8	,	,	PUNCT
ajst-7732	117	9	ellison	ellison	PROPN
ajst-7732	117	10	,	,	PUNCT
ajst-7732	117	11	n.	n.	PROPN
ajst-7732	117	12	b.	b.	PROPN
ajst-7732	117	13	,	,	PUNCT
ajst-7732	117	14	lampe	lampe	PROPN
ajst-7732	117	15	,	,	PUNCT
ajst-7732	117	16	c.	c.	PROPN
ajst-7732	117	17	,	,	PUNCT
ajst-7732	117	18	&	&	CCONJ
ajst-7732	117	19	wohn	wohn	PROPN
ajst-7732	117	20	,	,	PUNCT
ajst-7732	117	21	d.	d.	PROPN
ajst-7732	117	22	y.	y.	PROPN
ajst-7732	117	23	(	(	PUNCT
ajst-7732	117	24	2011	2011	NUM
ajst-7732	117	25	)	)	PUNCT
ajst-7732	117	26	.	.	PUNCT
ajst-7732	118	1	facebook	facebook	NOUN
ajst-7732	118	2	as	as	ADP
ajst-7732	118	3	a	a	DET
ajst-7732	118	4	toolkit	toolkit	NOUN
ajst-7732	118	5	:	:	PUNCT
ajst-7732	118	6	a	a	DET
ajst-7732	118	7	uses	use	NOUN
ajst-7732	118	8	and	and	CCONJ
ajst-7732	118	9	gratification	gratification	NOUN
ajst-7732	118	10	approach	approach	NOUN
ajst-7732	118	11	to	to	ADP
ajst-7732	118	12	unbundling	unbundle	VERB
ajst-7732	118	13	feature	feature	NOUN
ajst-7732	118	14	use	use	NOUN
ajst-7732	118	15	.	.	PUNCT
ajst-7732	119	1	computers	computer	NOUN
ajst-7732	119	2	in	in	ADP
ajst-7732	119	3	human	human	ADJ
ajst-7732	119	4	behavior	behavior	NOUN
ajst-7732	119	5	,	,	PUNCT
ajst-7732	119	6	27(6	27(6	NUM
ajst-7732	119	7	)	)	PUNCT
ajst-7732	119	8	,	,	PUNCT
ajst-7732	119	9	2322	2322	NUM
ajst-7732	119	10	-	-	SYM
ajst-7732	119	11	2329	2329	NUM
ajst-7732	119	12	.	.	PUNCT
ajst-7732	120	1	[	[	X
ajst-7732	120	2	13	13	NUM
ajst-7732	120	3	]	]	PUNCT
ajst-7732	120	4	statista	statista	NOUN
ajst-7732	120	5	.	.	PUNCT
ajst-7732	121	1	(	(	PUNCT
ajst-7732	121	2	2023a	2023a	NUM
ajst-7732	121	3	)	)	PUNCT
ajst-7732	121	4	.	.	PUNCT
ajst-7732	122	1	traditional	traditional	ADJ
ajst-7732	122	2	tv	tv	PROPN
ajst-7732	122	3	&	&	CCONJ
ajst-7732	122	4	home	home	PROPN
ajst-7732	122	5	video	video	NOUN
ajst-7732	122	6	.	.	PUNCT
ajst-7732	123	1	retrieved	retrieve	VERB
ajst-7732	123	2	on	on	ADP
ajst-7732	123	3	22	22	NUM
ajst-7732	123	4	march	march	NOUN
ajst-7732	123	5	2023	2023	NUM
ajst-7732	123	6	from	from	ADP
ajst-7732	123	7	:	:	PUNCT
ajst-7732	123	8	https://www-statistacom.fgul.idm.oclc.org/outlook/amo/media/tvvideo/traditional-tv-home-video/worldwide	https://www-statistacom.fgul.idm.oclc.org/outlook/amo/media/tvvideo/traditional-tv-home-video/worldwide	PROPN
ajst-7732	124	1	[	[	X
ajst-7732	124	2	14	14	NUM
ajst-7732	124	3	]	]	PUNCT
ajst-7732	124	4	statista	statista	NOUN
ajst-7732	124	5	.	.	PUNCT
ajst-7732	125	1	(	(	PUNCT
ajst-7732	125	2	2023b	2023b	NUM
ajst-7732	125	3	)	)	PUNCT
ajst-7732	125	4	.	.	PUNCT
ajst-7732	126	1	time	time	NOUN
ajst-7732	126	2	spent	spend	VERB
ajst-7732	126	3	per	per	ADP
ajst-7732	126	4	day	day	NOUN
ajst-7732	126	5	with	with	ADP
ajst-7732	126	6	digital	digital	ADJ
ajst-7732	126	7	versus	versus	ADP
ajst-7732	126	8	traditional	traditional	ADJ
ajst-7732	126	9	media	medium	NOUN
ajst-7732	126	10	in	in	ADP
ajst-7732	126	11	the	the	DET
ajst-7732	126	12	united	united	PROPN
ajst-7732	126	13	states	states	PROPN
ajst-7732	126	14	from	from	ADP
ajst-7732	126	15	2011	2011	NUM
ajst-7732	126	16	to	to	ADP
ajst-7732	126	17	2023(in	2023(in	NUM
ajst-7732	126	18	minutes	minute	NOUN
ajst-7732	126	19	)	)	PUNCT
ajst-7732	126	20	.	.	PUNCT
ajst-7732	127	1	retrieved	retrieve	VERB
ajst-7732	127	2	on	on	ADP
ajst-7732	127	3	22	22	NUM
ajst-7732	127	4	march	march	NOUN
ajst-7732	127	5	2023	2023	NUM
ajst-7732	127	6	from	from	ADP
ajst-7732	127	7	:	:	PUNCT
ajst-7732	127	8	https://www.statista.com/statistics/565628/time-spent-digitaltraditional-media-usa/	https://www.statista.com/statistics/565628/time-spent-digitaltraditional-media-usa/	NOUN
ajst-7732	128	1	[	[	X
ajst-7732	128	2	15	15	NUM
ajst-7732	128	3	]	]	X
ajst-7732	128	4	vassallo	vassallo	PROPN
ajst-7732	128	5	,	,	PUNCT
ajst-7732	128	6	c.	c.	PROPN
ajst-7732	128	7	(	(	PUNCT
ajst-7732	128	8	2017	2017	NUM
ajst-7732	128	9	)	)	PUNCT
ajst-7732	128	10	.	.	PUNCT
ajst-7732	129	1	the	the	DET
ajst-7732	129	2	effectiveness	effectiveness	NOUN
ajst-7732	129	3	of	of	ADP
ajst-7732	129	4	ad	ad	NOUN
ajst-7732	129	5	retargeting	retargete	VERB
ajst-7732	129	6	in	in	ADP
ajst-7732	129	7	social	social	ADJ
ajst-7732	129	8	networking	networking	NOUN
ajst-7732	129	9	sites	site	NOUN
ajst-7732	129	10	(	(	PUNCT
ajst-7732	129	11	doctoral	doctoral	ADJ
ajst-7732	129	12	dissertation	dissertation	NOUN
ajst-7732	129	13	)	)	PUNCT
ajst-7732	129	14	.	.	PUNCT
ajst-7732	130	1	[	[	X
ajst-7732	130	2	16	16	NUM
ajst-7732	130	3	]	]	X
ajst-7732	130	4	wang	wang	PROPN
ajst-7732	130	5	,	,	PUNCT
ajst-7732	130	6	x.	x.	NOUN
ajst-7732	130	7	(	(	PUNCT
ajst-7732	130	8	2021	2021	NUM
ajst-7732	130	9	)	)	PUNCT
ajst-7732	130	10	.	.	PUNCT
ajst-7732	131	1	research	research	NOUN
ajst-7732	131	2	on	on	ADP
ajst-7732	131	3	the	the	DET
ajst-7732	131	4	transformation	transformation	NOUN
ajst-7732	131	5	and	and	CCONJ
ajst-7732	131	6	development	development	NOUN
ajst-7732	131	7	of	of	ADP
ajst-7732	131	8	traditional	traditional	ADJ
ajst-7732	131	9	media	medium	NOUN
ajst-7732	131	10	in	in	ADP
ajst-7732	131	11	the	the	DET
ajst-7732	131	12	new	new	ADJ
ajst-7732	131	13	media	medium	NOUN
ajst-7732	131	14	era	era	NOUN
ajst-7732	131	15	.	.	PUNCT
ajst-7732	132	1	open	open	ADJ
ajst-7732	132	2	journal	journal	PROPN
ajst-7732	132	3	of	of	ADP
ajst-7732	132	4	social	social	ADJ
ajst-7732	132	5	sciences	science	NOUN
ajst-7732	132	6	,	,	PUNCT
ajst-7732	132	7	9(3	9(3	NUM
ajst-7732	132	8	)	)	PUNCT
ajst-7732	132	9	,	,	PUNCT
ajst-7732	132	10	457	457	NUM
ajst-7732	132	11	-	-	SYM
ajst-7732	132	12	462	462	NUM
ajst-7732	132	13	.	.	PUNCT
ajst-7732	133	1	[	[	X
ajst-7732	133	2	17	17	NUM
ajst-7732	133	3	]	]	X
ajst-7732	133	4	whiting	whiting	NOUN
ajst-7732	133	5	,	,	PUNCT
ajst-7732	133	6	a.	a.	NOUN
ajst-7732	133	7	,	,	PUNCT
ajst-7732	133	8	&	&	CCONJ
ajst-7732	133	9	williams	williams	PROPN
ajst-7732	133	10	,	,	PUNCT
ajst-7732	133	11	d.	d.	PROPN
ajst-7732	133	12	(	(	PUNCT
ajst-7732	133	13	2013	2013	NUM
ajst-7732	133	14	)	)	PUNCT
ajst-7732	133	15	.	.	PUNCT
ajst-7732	134	1	why	why	SCONJ
ajst-7732	134	2	people	people	NOUN
ajst-7732	134	3	use	use	VERB
ajst-7732	134	4	social	social	ADJ
ajst-7732	134	5	media	medium	NOUN
ajst-7732	134	6	:	:	PUNCT
ajst-7732	134	7	a	a	DET
ajst-7732	134	8	uses	use	NOUN
ajst-7732	134	9	and	and	CCONJ
ajst-7732	134	10	gratifications	gratification	NOUN
ajst-7732	134	11	approach	approach	NOUN
ajst-7732	134	12	.	.	PUNCT
ajst-7732	135	1	qualitative	qualitative	ADJ
ajst-7732	135	2	market	market	NOUN
ajst-7732	135	3	research	research	NOUN
ajst-7732	135	4	:	:	PUNCT
ajst-7732	135	5	an	an	DET
ajst-7732	135	6	international	international	ADJ
ajst-7732	135	7	journal	journal	NOUN
ajst-7732	135	8	,	,	PUNCT
ajst-7732	135	9	16(4	16(4	PROPN
ajst-7732	135	10	)	)	PUNCT
ajst-7732	135	11	,	,	PUNCT
ajst-7732	135	12	362	362	NUM
ajst-7732	135	13	-	-	SYM
ajst-7732	135	14	369	369	NUM
ajst-7732	135	15	.	.	PUNCT
ajst-7732	136	1	[	[	X
ajst-7732	136	2	18	18	NUM
ajst-7732	136	3	]	]	X
ajst-7732	136	4	zhang	zhang	PROPN
ajst-7732	136	5	,	,	PUNCT
ajst-7732	136	6	m.	m.	NOUN
ajst-7732	136	7	,	,	PUNCT
ajst-7732	136	8	&	&	CCONJ
ajst-7732	136	9	luo	luo	PROPN
ajst-7732	136	10	,	,	PUNCT
ajst-7732	136	11	n.	n.	PROPN
ajst-7732	136	12	(	(	PUNCT
ajst-7732	136	13	2016	2016	NUM
ajst-7732	136	14	)	)	PUNCT
ajst-7732	136	15	.	.	PUNCT
ajst-7732	137	1	understanding	understand	VERB
ajst-7732	137	2	relationship	relationship	NOUN
ajst-7732	137	3	benefits	benefit	NOUN
ajst-7732	137	4	from	from	ADP
ajst-7732	137	5	harmonious	harmonious	ADJ
ajst-7732	137	6	brand	brand	NOUN
ajst-7732	137	7	community	community	NOUN
ajst-7732	137	8	on	on	ADP
ajst-7732	137	9	social	social	ADJ
ajst-7732	137	10	media	medium	NOUN
ajst-7732	137	11	.	.	PUNCT
ajst-7732	138	1	internet	internet	NOUN
ajst-7732	138	2	research	research	NOUN
ajst-7732	138	3	,	,	PUNCT
ajst-7732	138	4	26(4	26(4	NUM
ajst-7732	138	5	)	)	PUNCT
ajst-7732	138	6	,	,	PUNCT
ajst-7732	138	7	809	809	NUM
ajst-7732	138	8	-	-	SYM
ajst-7732	138	9	826	826	NUM
ajst-7732	138	10	.	.	PUNCT