




































    

 Academic Journal of Science, Engineering and Technology 
Vol.1, Issue 1; March -2023; 

https://topjournals.org/index.php/ajset; mail: topacademicjournals@gmail.com 
 

 

 

 

1| A c a d e m i c  J o u r n a l  o f  S c i e n c e ,  E n g i n e e r i n g  a n d  T e c h n o l o g y |  

https://topjournals.org/index.php/ajset 

Exploring the Potential of Ice and Snow Leisure Sports Tourism in China 

 

 

Huang Qi 
Physical Education and Research Department, Heilongjiang Bayi Agricultural University, Daqing 163319, 
China 
 
Abstract: The integration of ice and snow sports and tourism industry has a promising future in the Internet 
era, providing a greater platform for the development of the industry. China is endowed with abundant ice and 
snow resources, yet the training of professional talents and the construction of facilities need to be further 
improved to promote the growth of the ice and snow sports tourism industry. In this context, the application 
of multimedia technology can play a vital role in promoting the development of ice and snow leisure sports in 
China. By establishing a nationwide model of ice and snow sports tourism industry, we can further strengthen 
the integration of ice and snow leisure sports and tourism industry and promote the industry's sustainable 
development. This paper explores the potential of ice and snow leisure sports tourism in China and proposes 
a comprehensive strategy to enhance the industry's development. The research is based on an extensive review 
of the literature and data analysis of the current status of the industry. The findings indicate that the integration 
of ice and snow sports and tourism industry has a significant potential in China, yet there are challenges that 
need to be addressed, such as the shortage of professional talents and facilities. To overcome these challenges, 
the paper proposes a framework for the development of ice and snow sports tourism industry, which includes 
the establishment of professional talent training programs, the improvement of infrastructure, and the 
application of multimedia technology to enhance the tourist experience. The paper concludes that the 
implementation of the proposed strategy can effectively promote the development of ice and snow leisure 
sports. 
 
Keywords: ice and snow sports, tourism industry, multimedia technology, professional talent, facilities, 
leisure sports, integration, China. 

 

INTRODUCTION 

In recent years, the state and relevant management departments have paid attention to the formulation of rules 

and regulations related to ice and snow sports, and the promulgation of relevant documents has provided a 

broader development platform for the development of ice and snow leisure sports in China. China's ice and 

snow sports take sports and leisure activities as the main focus, so the development of ice and snow leisure 

sports should also meet the needs of the development of national ice and snow sports. On the basis of the wide 

range of ice and snow sports, people's demand for ice and snow leisure is also gradually increasing. Ice and 

snow leisure sports tourism activities are based on rich ice and snow resources, deeper cultural heritage and 

more diversified ice and snow sports activities. With the support of multimedia technology and the integration 

of sports and tourism industry, China's ice and snow leisure sports can be better developed, providing greater 

development space for the development of China's ice and snow sports tourism [1].  

Development of ice and snow sports tourism in China  

Ice and snow sports tourism first appeared in Europe, and developed and expanded in European and American 

countries. Based on rich ice and snow resources, it attracts more ice and snow sports fans to actively participate 

in ice and snow sports and leisure projects, and ultimately achieve the goal of physical fitness and happy 

mood. Ice and snow sports tourism is to develop ice and snow sports projects according to the existing ice and 

snow resources, guide tourists to participate in them, so that athletes can release their emotions. Ice and snow 

mailto:topacademicjournals@gmail.com


  Huang Qi 
Exploring the Potential of Ice and Snow Leisure Sports Tourism in China 

2| A c a d e m i c  J o u r n a l  o f  S c i e n c e ,  E n g i n e e r i n g  a n d  T e c h n o l o g y |  

https://topjournals.org/index.php/ajset 

sports tourists are connected with ice and snow resources tourism sites and society in the process of 

participating in ice and snow sports exercises and competitions.  

Since China has won the chance to host the 2022 Winter Olympic Games, the enthusiasm of the ice and snow 

sports tourism market has risen unprecedentedly, which has made the construction and layout of ice and snow 

sports tourism constantly improved. Under this background, the relevant national departments have issued 

relevant measures to ensure the gradual improvement of the ice and snow sports industry as far as possible, 

fully create a better external development environment for the development of ice and snow sports tourism, 

and enable the government to play its guiding role. After being valued by all aspects of society, ice and snow 

sports also attract more forces to participate in the ice and snow sports industry. China attaches great 

importance to the development of the ice and snow sports industry. Ice and snow sports tourism is an important 

component of the ice and snow sports industry and a major way to attract people to participate in ice and snow 

sports. It is necessary to provide a better development environment for the development of ice and snow sports 

tourism. Ice and snow field resources are an important basis for the development of ice and snow sports 

tourism. On the basis of the accelerated development process of ice and snow sports, the number of ice and 

snow fields in China has also been increased. The strength of all aspects of society has improved the quantity 

and quality of ice and snow fields. With the specific presentation of the economic benefits of ice and snow 

sports tourism, ice and snow sports tourism has also expanded to more areas. The number of provinces and 

cities implementing ice and snow sports tourism activities in China has increased, and gradually become a 

new economic industry. The ice and snow sports tourism industry can help optimize the development of 

China's economic structure, and the national and social capital theory has also increased the construction of 

ice and snow venues and resources.  

With the development of information technology in China, multimedia technology has been widely used in 

many fields, and the popularity of multimedia technology in China has also been generally improved. In the 

process of social development, the emergence of multimedia technology has also led to new forms of life in 

society. Combined with the data information of China's Internet Information Center, the size of Internet users 

in China has reached six hundred million, the Internet penetration rate is high, and the equipment of Internet 

users in China is more diversified. Mobile Internet has also become an important reason for the increase in 

the number of Internet users. The good development trend of multimedia technology makes ice and snow 

sports tourism face more development opportunities. The ice and snow sports tourism industry will also be 

able to build a better ice and snow sports tourism mobile platform based on multimedia technology for better 

development. With its advantages, it will carry out a variety of innovative models such as personalized and 

professional services, promote the deep integration of multimedia technology and ice and snow sports tourism, 

and thus cultivate a modern ice and snow sports tourism model [2]. 

Factors restricting the development of ice and snow sports tourism in China  

Higher professional requirements for relevant professionals  

Skiing and skating are both dangerous. When China's ice and snow sports tourism is developing rapidly, the 

increase in the number of tourists shows that the management level of the scenic spot is obviously insufficient, 

which makes the management level of the staff in the scenic spot need to be further improved. The increase 

in demand for ice and snow tourism requires high professional ability of the staff. China's training of 

innovative talents in sports tourism is relatively insufficient. The training mode of comprehensive talents 

cannot meet the wide application of multimedia technology, and the service quality of ice and snow sports 

tourism is also obviously poor. While developing the ice and snow sports industry, it is necessary to cultivate 

high-quality talents with professional skills of ice and snow sports. Ice and snow coaches and snow makers 

are important factors for the development of the ice and snow tourism industry. Our country has relatively 

insufficient talent training power for ice and snow sports. The degree of integration of ice and snow sports and 

tourism industry is not high, and the number of composite talents is not large, so we need to pay attention to 

them.  

The penetration rate of ice and snow population is relatively low  

When measuring the national penetration rate of skiing, it is mainly to observe the ratio between the total 

number of skiers and the total number of skiers. There is still a certain gap between the penetration rate of 

skiing in China and that in developed countries. In most cases, the enterprise managers of ice and snow tourism 

destinations take "market share" as the standard to measure the development of enterprises, and pay less 



  Huang Qi 
Exploring the Potential of Ice and Snow Leisure Sports Tourism in China 

3| A c a d e m i c  J o u r n a l  o f  S c i e n c e ,  E n g i n e e r i n g  a n d  T e c h n o l o g y |  

https://topjournals.org/index.php/ajset 

attention to the product connotation. In China, there are not many ice and snow sports venues and facilities, 

and the overall service level also needs to be improved. The ice and snow sports tourism industry contains 

only a few types of products. The existing products and brands cannot meet the needs of highquality sports 

tourism consumption, which is also an important factor in the low penetration rate of ice and snow population.  

Inadequate understanding of ice and snow sports tourism  

The development and popularization of ice and snow sports tourism need a long process. Ice and snow sports 

tourism is a kind of activity with high consumption, which is related to people's consumption level and 

consumption consciousness. However, the current public awareness of ice and snow sports tourism is not 

sufficient, the interest and attention of ice and snow sports tourism is not high, and a more effective concept 

of ice and snow sports and tourism consumption has not been formed. The consumption of ice and snow sports 

tourism is limited.  

Application of multimedia technology in ice and snow sports tourism  

Multimedia technology is a technology that enables users to carry out real-time information interaction with 

computers through a variety of senses on the basis of computer's comprehensive processing and management 

of text, image, animation and other multimedia information. Multimedia technology is also known as 

computer multimedia technology. The application of this technology to ice and snow sports tourism has a 

positive impact on the development of ice and snow sports tourism.  

Optimize talent training mode by using multimedia technology  

In the Internet era, the integration of Internet platforms and big data technologies with various industries has 

gradually deepened, and multimedia technology has also become an important driving force for the 

development of ice and snow talent training. The large-scale related technologies of AI technology and big 

data driven technology are promoting the reform of education and training models. By using multimedia 

technology, more mathematical scenes have been expanded, making the traditional teaching model gradually 

transform into a model of information content sharing [3]. At the same time, we will learn from and draw on 

the management and training experience of advanced snow sports talents at home and abroad, fully meet the 

current domestic demand for snow and ice talents, and effectively improve the training level of snow and ice 

talents.  

Customizing ice and snow sports tourist services with digital technology  

With the increase of the number of ice and snow sports tourists, groups of all ages have become important 

participants in ice and snow sports tourism activities. The span of age levels is also larger, which brings 

challenges to the service level of scenic spots to a certain extent. Traditional services have no way to meet 

people's needs. When building the ice and snow sports tourism digital service platform, analyze the data 

information of users' personal needs to achieve personalized services, so that tourists can get more information 

about ice and snow sports tourism, and quickly carry out the positive interaction of various sectors to improve 

tourists' tourism satisfaction. In addition, the multimedia platform has become the direction of ice and snow 

tourism market development, select unqualified tourists based on intelligent devices to ensure the safety of 

tourist groups. When multimedia technology enables tourist services, the transformation of thinking mode 

should be applied to finally realize the intelligent and scientific operation of the ice and snow sports tourism 

industry and the high-quality and quantitative development of services, meet the needs of industrial innovation 

and development, improve the satisfaction of tourism groups, and attract more tourists.  

Use multimedia technology to enrich the participation mode of ice and snow sports tourism  

Multimedia technology enriches the participation mode of ice and snow sports tourism, builds an ice and snow 

simulation system supported by multimedia technology, realizes the virtual implementation of ice and snow 

tourism, effectively promotes the digitalization of ice and snow resorts under the support of a simulation 

system composed of a control system, a multimedia system and other multi-function systems, and fully meets 

the needs of ice and snow sports tourists while improving their ski technology, In addition, it can effectively 

realize the real reproduction of the scene, provide snow simulation and other related resources for regions with 

insufficient snow and ice resources, and provide intelligent support for the overall process of skiers. At the 

same time, we should enrich the types of ice and snow tourism activities. In the form of participation in various 

types of ice and snow sports tourism, we should combine digital technology to meet the market's personalized 

demand for ice and snow sports tourism, so that ice and snow sports tourism will not be limited by ice and 



  Huang Qi 
Exploring the Potential of Ice and Snow Leisure Sports Tourism in China 

4| A c a d e m i c  J o u r n a l  o f  S c i e n c e ,  E n g i n e e r i n g  a n d  T e c h n o l o g y |  

https://topjournals.org/index.php/ajset 

snow resources, and provide tourists with the necessary fun of ice and snow sports tourism activities through 

scientific and technological means.  

Using multimedia technology to improve the operation and management intensity of ice and snow sports 

tourism  

In the context of the extensive application of multimedia technology, the development of ice and snow sports 

tourism activities needs to improve the coordination ability, and the coordination ability needs not only to 

focus on the improvement of the internal coordination ability of ice and snow sports tourism management, but 

also to clearly connect external factors. By building a multimedia digital platform for ice and snow sports 

tourism, the comprehensive management of ice and snow sports tourist attractions will be carried out to a 

greater extent from all aspects.  

During the safety management of ice and snow sports tourist attractions, humidity modules, temperature 

modules and LCD modules are installed inside the scenic spots to better understand the activity routes of 

passengers. The multimedia platform can shorten the safety warning time to a greater extent and fully improve 

the management efficiency of ice and snow sports tourist attractions. At the same time, based on the 

customized 5G+AR immersive intelligent crowd guidance service system and 360 degree panoramic image 

acquisition technology, tourists can solve the problems existing in the process of sightseeing, so that tourist 

groups can understand the actual situation of the site and the passenger flow, and tourists can choose the 

appropriate site according to their own level. In the process of supporting service management, the integration 

of infrastructure and services, independent software developers and other aspects should be combined to better 

create an offline data integration approach, promote the combination of online platforms and offline tourism, 

and further expand the function of ice and snow sports tourism. In the multimedia platform, tourism groups 

can get the dynamic information content of ice and snow sports tourism destinations, such as navigation, 

shopping guide, catering and accommodation, Under the support of multimedia technology, we will carry out 

activities such as buying tickets and entering the park, solve the problem of insufficient human resource 

allocation in each scenic spot, and improve the overall management level of the scenic spot. 

Insist on market demand orientation and deeply develop new products  

In general, the development of ice and snow sports tourism products is from the whole process of product 

marketing and consumption. Ice and snow sports tourism scenic spots should also pay full attention to the 

added value of ice and snow sports tourism products, build a well-known ice and snow brand, make full use 

of short videos, WeChat platform and other multimedia boxes to promote ice and snow sports tourism 

products, and realize the publicity of ice and snow sports tourism products in multiple directions. Under the 

background of market demand, develop ice and snow sports tourism products such as chemistry and ice and 

snow fishing, fully meet the spiritual needs of tourists, enhance product supply, and to a greater extent enhance 

the added value of the ice and snow sports tourism industry, making the ice and snow tourism industry chain 

more rich.  

Conclusion  

The maturity of multimedia technology can also provide the basic conditions for the construction of the ice 

and snow sports tourism industry Internet, while changing the development mode of the ice and snow sports 

tourism industry. The highly developed information technology-based ice and snow sports tourism industry 

provides a perfect network chain. This network relationship is not an economic entity in the legal sense, it 

does not have the legal personality, but needs to break through the boundaries between traditional enterprises, 

Form an Internet model of integrated development. The Internet transformation of the ice and snow sports 

tourism industry not only needs to adopt the multimedia management platform, but also needs to innovate and 

further improve the quality of the original products and resources, and needs to adjust the management 

structure between the ice and snow sports tourism projects and the various industrial units of the multimedia 

platform. Under the support of multimedia technology, the advantages of the project are combined to fully 

meet the economic and social benefits of the ice and snow sports tourism project. In the era of multimedia, 

the speed of information transmission has been unable to be expected. Under the new development 

background, sustainable development thinking is required. The combination of ice and snow leisure sports 

and tourism industry in China enables multimedia technology to promote the integrated development of ice 

and snow leisure sports and tourism industry. During the application of multimedia technology in ice and 

snow sports tourism projects, supported by the multimedia platform, the diversified and multi-dimensional 



  Huang Qi 
Exploring the Potential of Ice and Snow Leisure Sports Tourism in China 

5| A c a d e m i c  J o u r n a l  o f  S c i e n c e ,  E n g i n e e r i n g  a n d  T e c h n o l o g y |  

https://topjournals.org/index.php/ajset 

publicity of the continuous output of ice and snow leisure sports culture enables the public to better receive 

information about ice and snow leisure sports culture through the all media platform, which enables 

multimedia technology to promote the construction of high-level composite talents with Chinese 

characteristics and knowledge of ice and snow leisure sports and tourism industry, Under the support of the 

multimedia platform, a multi-party information communication platform will be built in combination with 

Internet technology to integrate ice and snow sports resources and tourism resources according to the 

characteristics of the region, strengthen infrastructure construction, and clearly expand the venues with ice 

and snow leisure sports functions that can be experienced by more consumers, so that the ice and snow sports 

tourism projects will be improved accordingly to better meet people's tourism needs. 

References  

[1]. Gu Jiuxian. Research on Regional Consumer Demands and Behavioral Influence of the 2022 Winter 
Olympics—Hebei winter sports tourism as example [J] Sports & Research, 2016, 37 (04): 114-120.   

[2]. Shi Shuqi. Research on the Application of New Media in the Winter Olympic Games -- A Case Study 
of "Snow and Ice in China" APP [C] //. Compilation of papers of 2017 Science and Technology Winter 
Olympic Forum and Sports Science and Technology Product Exhibition. [Publisher Unknown], 2017: 
7779.   

[3]. Tong gang. Exploration on the construction of national snow and ice sports culture under the 
background of the dream of strengthening China [J]. Snow and ice sports, 2015, 37(04): 64-67+84. 


