




































    

 Academic Journal of Science, Engineering and Technology 

Vol.7, Issue 2; March - April 2022; 

1252 Columbia Rd NW, Washington DC, United States 

https://topjournals.org/index.php/AJSET/index; mail: topacademicjournals@gmail.com 

  

 

 

1 | A c a d e m i c  J o u r n a l  o f  S c i e n c e ,  E n g i n e e r i n g  a n d  T e c h n o l o g y  

|  https://topjournals.org/index.php/AJSET 

THE ROLE OF MULTIMEDIA INNOVATION IN ADVANCING ICE AND SNOW 

SPORTS TOURISM 

 

Qu, Meng-Yao 

Physical Education and Research Department, Heilongjiang Bayi Agricultural University, Daqing 163319, China 

 

 

Abstract: The burgeoning interest in ice and snow sports in China has drawn the attention of both state authorities 

and relevant management departments. This newfound focus has led to the formulation of rules and regulations, 

along with the promulgation of documents that lay the foundation for the expansion of ice and snow leisure sports. 

Notably, China's approach to ice and snow sports places a strong emphasis on sports and leisure activities, 

necessitating a synergy between the development of ice and snow leisure sports and the broader national ice and 

snow sports agenda. This paper explores the evolving landscape of ice and snow leisure sports in China, aiming 

to address the growing demand for such activities. 

As ice and snow sports continue to gain popularity, the public's appetite for ice and snow leisure experiences is 

steadily on the rise. Ice and snow leisure sports tourism, rooted in China's abundant ice and snow resources, 

profound cultural heritage, and diverse range of ice and snow sporting activities, has emerged as a significant 

niche within the broader landscape of winter sports. This paper underscores the pivotal role of multimedia 

technology and the integration of the sports and tourism industries in facilitating the growth of China's ice and 

snow leisure sports sector. These advancements hold the promise of unlocking new opportunities and creating an 

expansive developmental horizon for ice and snow sports tourism in China. 

Keywords: Ice and Snow Leisure Sports, Sports Tourism, Multimedia Technology, Winter Sports Development, 

Cultural Heritage Integration. 

 

 

1. Introduction  

In recent years, the state and relevant management departments have paid attention to the formulation of rules 

and regulations related to ice and snow sports, and the promulgation of relevant documents has provided a broader 

development platform for the development of ice and snow leisure sports in China. China's ice and snow sports 

take sports and leisure activities as the main focus, so the development of ice and snow leisure sports should also 

meet the needs of the development of national ice and snow sports. On the basis of the wide range of ice and snow 

sports, people's demand for ice and snow leisure is also gradually increasing. Ice and snow leisure sports tourism 

activities are based on rich ice and snow resources, deeper cultural heritage and more diversified ice and snow 

mailto:topacademicjournals@gmail.com


    

 Academic Journal of Science, Engineering and Technology 

Vol.7, Issue 2; March - April 2022; 

1252 Columbia Rd NW, Washington DC, United States 

https://topjournals.org/index.php/AJSET/index; mail: topacademicjournals@gmail.com 

  

 

 

2 | A c a d e m i c  J o u r n a l  o f  S c i e n c e ,  E n g i n e e r i n g  a n d  T e c h n o l o g y  

|  https://topjournals.org/index.php/AJSET 

sports activities. With the support of multimedia technology and the integration of sports and tourism industry, 

China's ice and snow leisure sports can be better developed, providing greater development space for the 

development of China's ice and snow sports tourism [1].  

2. Development of ice and snow sports tourism in China  

Ice and snow sports tourism first appeared in Europe, and developed and expanded in European and American 

countries. Based on rich ice and snow resources, it attracts more ice and snow sports fans to actively participate 

in ice and snow sports and leisure projects, and ultimately achieve the goal of physical fitness and happy mood. 

Ice and snow sports tourism is to develop ice and snow sports projects according to the existing ice and snow 

resources, guide tourists to participate in them, so that athletes can release their emotions. Ice and snow sports 

tourists are connected with ice and snow resources tourism sites and society in the process of participating in ice 

and snow sports exercises and competitions.  

Since China has won the chance to host the 2022 Winter Olympic Games, the enthusiasm of the ice and snow 

sports tourism market has risen unprecedentedly, which has made the construction and layout of ice and snow 

sports tourism constantly improved. Under this background, the relevant national departments have issued 

relevant measures to ensure the gradual improvement of the ice and snow sports industry as far as possible, fully 

create a better external development environment for the development of ice and snow sports tourism, and enable 

the government to play its guiding role. After being valued by all aspects of society, ice and snow sports also 

attract more forces to participate in the ice and snow sports industry. China attaches great importance to the 

development of the ice and snow sports industry. Ice and snow sports tourism is an important component of the 

ice and snow sports industry and a major way to attract people to participate in ice and snow sports. It is necessary 

to provide a better development environment for the development of ice and snow sports tourism. Ice and snow 

field resources are an important basis for the development of ice and snow sports tourism. On the basis of the 

accelerated development process of ice and snow sports, the number of ice and snow fields in China has also been 

increased. The strength of all aspects of society has improved the quantity and quality of ice and snow fields. 

With the specific presentation of the economic benefits of ice and snow sports tourism, ice and snow sports 

tourism has also expanded to more areas. The number of provinces and cities implementing ice and snow sports 

tourism activities in China has increased, and gradually become a new economic industry. The ice and snow sports 

tourism industry can help optimize the development of China's economic structure, and the national and social 

capital theory has also increased the construction of ice and snow venues and resources.  

With the development of information technology in China, multimedia technology has been widely used in many 

fields, and the popularity of multimedia technology in China has also been generally improved. In the process of 

social development, the emergence of multimedia technology has also led to new forms of life in society. 

Combined with the data information of China's Internet Information Center, the size of Internet users in China 

has reached six hundred million, the Internet penetration rate is high, and the equipment of Internet users in China 

mailto:topacademicjournals@gmail.com


    

 Academic Journal of Science, Engineering and Technology 

Vol.7, Issue 2; March - April 2022; 

1252 Columbia Rd NW, Washington DC, United States 

https://topjournals.org/index.php/AJSET/index; mail: topacademicjournals@gmail.com 

  

 

 

3 | A c a d e m i c  J o u r n a l  o f  S c i e n c e ,  E n g i n e e r i n g  a n d  T e c h n o l o g y  

|  https://topjournals.org/index.php/AJSET 

is more diversified. Mobile Internet has also become an important reason for the increase in the number of Internet 

users. The good development trend of multimedia technology makes ice and snow sports tourism face more 

development opportunities. The ice and snow sports tourism industry will also be able to build a better ice and 

snow sports tourism mobile platform based on multimedia technology for better development. With its 

advantages, it will carry out a variety of innovative models such as personalized and professional services, 

promote the deep integration of multimedia technology and ice and snow sports tourism, and thus cultivate a 

modern ice and snow sports tourism model [2].  

3. Factors restricting the development of ice and snow sports tourism in China  

3.1. Higher professional requirements for relevant professionals  

Skiing and skating are both dangerous. When China's ice and snow sports tourism is developing rapidly, the 

increase in the number of tourists shows that the management level of the scenic spot is obviously insufficient, 

which makes the management level of the staff in the scenic spot need to be further improved. The increase in 

demand for ice and snow tourism requires high professional ability of the staff. China's training of innovative 

talents in sports tourism is relatively insufficient. The training mode of comprehensive talents cannot meet the 

wide application of multimedia technology, and the service quality of ice and snow sports tourism is also 

obviously poor. While developing the ice and snow sports industry, it is necessary to cultivate high-quality talents 

with professional skills of ice and snow sports. Ice and snow coaches and snow makers are important factors for 

the development of the ice and snow tourism industry. Our country has relatively insufficient talent training power 

for ice and snow sports. The degree of integration of ice and snow sports and tourism industry is not high, and the 

number of composite talents is not large, so we need to pay attention to them.  

3.2. The penetration rate of ice and snow population is relatively low  

When measuring the national penetration rate of skiing, it is mainly to observe the ratio between the total number 

of skiers and the total number of skiers. There is still a certain gap between the penetration rate of skiing in China 

and that in developed countries. In most cases, the enterprise managers of ice and snow tourism destinations take 

"market share" as the standard to measure the development of enterprises, and pay less attention to the product 

connotation. In China, there are not many ice and snow sports venues and facilities, and the overall service level 

also needs to be improved. The ice and snow sports tourism industry contains only a few types of products. The 

existing products and brands cannot meet the needs of highquality sports tourism consumption, which is also an 

important factor in the low penetration rate of ice and snow population.  

3.3. Inadequate understanding of ice and snow sports tourism  

The development and popularization of ice and snow sports tourism need a long process. Ice and snow sports 

tourism is a kind of activity with high consumption, which is related to people's consumption level and 

consumption consciousness. However, the current public awareness of ice and snow sports tourism is not 

sufficient, the interest and attention of ice and snow sports tourism is not high, and a more effective concept of 

mailto:topacademicjournals@gmail.com


    

 Academic Journal of Science, Engineering and Technology 

Vol.7, Issue 2; March - April 2022; 

1252 Columbia Rd NW, Washington DC, United States 

https://topjournals.org/index.php/AJSET/index; mail: topacademicjournals@gmail.com 

  

 

 

4 | A c a d e m i c  J o u r n a l  o f  S c i e n c e ,  E n g i n e e r i n g  a n d  T e c h n o l o g y  

|  https://topjournals.org/index.php/AJSET 

ice and snow sports and tourism consumption has not been formed. The consumption of ice and snow sports 

tourism is limited.  

4. Application of multimedia technology in ice and snow sports tourism  

Multimedia technology is a technology that enables users to carry out real-time information interaction with 

computers through a variety of senses on the basis of computer's comprehensive processing and management of 

text, image, animation and other multimedia information. Multimedia technology is also known as computer 

multimedia technology. The application of this technology to ice and snow sports tourism has a positive impact 

on the development of ice and snow sports tourism.  

4.1. Optimize talent training mode by using multimedia technology  

In the Internet era, the integration of Internet platforms and big data technologies with various industries has 

gradually deepened, and multimedia technology has also become an important driving force for the development 

of ice and snow talent training. The large-scale related technologies of AI technology and big data driven 

technology are promoting the reform of education and training models. By using multimedia technology, more 

mathematical scenes have been expanded, making the traditional teaching model gradually transform into a model 

of information content sharing [3]. At the same time, we will learn from and draw on the management and training 

experience of advanced snow sports talents at home and abroad, fully meet the current domestic demand for snow 

and ice talents, and effectively improve the training level of snow and ice talents.  

4.2. Customizing ice and snow sports tourist services with digital technology  

With the increase of the number of ice and snow sports tourists, groups of all ages have become important 

participants in ice and snow sports tourism activities. The span of age levels is also larger, which brings challenges 

to the service level of scenic spots to a certain extent. Traditional services have no way to meet people's needs. 

When building the ice and snow sports tourism digital service platform, analyze the data information of users' 

personal needs to achieve personalized services, so that tourists can get more information about ice and snow 

sports tourism, and quickly carry out the positive interaction of various sectors to improve tourists' tourism 

satisfaction. In addition, the multimedia platform has become the direction of ice and snow tourism market 

development, select unqualified tourists based on intelligent devices to ensure the safety of tourist groups. When 

multimedia technology enables tourist services, the transformation of thinking mode should be applied to finally 

realize the intelligent and scientific operation of the ice and snow sports tourism industry and the high-quality and 

quantitative development of services, meet the needs of industrial innovation and development, improve the 

satisfaction of tourism groups, and attract more tourists.  

4.3. Use multimedia technology to enrich the participation mode of ice and snow sports tourism  

Multimedia technology enriches the participation mode of ice and snow sports tourism, builds an ice and snow 

simulation system supported by multimedia technology, realizes the virtual implementation of ice and snow 

tourism, effectively promotes the digitalization of ice and snow resorts under the support of a simulation system 

mailto:topacademicjournals@gmail.com


    

 Academic Journal of Science, Engineering and Technology 

Vol.7, Issue 2; March - April 2022; 

1252 Columbia Rd NW, Washington DC, United States 

https://topjournals.org/index.php/AJSET/index; mail: topacademicjournals@gmail.com 

  

 

 

5 | A c a d e m i c  J o u r n a l  o f  S c i e n c e ,  E n g i n e e r i n g  a n d  T e c h n o l o g y  

|  https://topjournals.org/index.php/AJSET 

composed of a control system, a multimedia system and other multi-function systems, and fully meets the needs 

of ice and snow sports tourists while improving their ski technology, In addition, it can effectively realize the real 

reproduction of the scene, provide snow simulation and other related resources for regions with insufficient snow 

and ice resources, and provide intelligent support for the overall process of skiers. At the same time, we should 

enrich the types of ice and snow tourism activities. In the form of participation in various types of ice and snow 

sports tourism, we should combine digital technology to meet the market's personalized demand for ice and snow 

sports tourism, so that ice and snow sports tourism will not be limited by ice and snow resources, and provide 

tourists with the necessary fun of ice and snow sports tourism activities through scientific and technological 

means.  

4.4. Using multimedia technology to improve the operation and management intensity of ice and snow 

sports tourism  

In the context of the extensive application of multimedia technology, the development of ice and snow sports 

tourism activities needs to improve the coordination ability, and the coordination ability needs not only to focus 

on the improvement of the internal coordination ability of ice and snow sports tourism management, but also to 

clearly connect external factors. By building a multimedia digital platform for ice and snow sports tourism, the 

comprehensive management of ice and snow sports tourist attractions will be carried out to a greater extent from 

all aspects.  

During the safety management of ice and snow sports tourist attractions, humidity modules, temperature modules 

and LCD modules are installed inside the scenic spots to better understand the activity routes of passengers. The 

multimedia platform can shorten the safety warning time to a greater extent and fully improve the management 

efficiency of ice and snow sports tourist attractions. At the same time, based on the customized 5G+AR immersive 

intelligent crowd guidance service system and 360 degree panoramic image acquisition technology, tourists can 

solve the problems existing in the process of sightseeing, so that tourist groups can understand the actual situation 

of the site and the passenger flow, and tourists can choose the appropriate site according to their own level. In the 

process of supporting service management, the integration of infrastructure and services, independent software 

developers and other aspects should be combined to better create an offline data integration approach, promote 

the combination of online platforms and offline tourism, and further expand the function of ice and snow sports 

tourism. In the multimedia platform, tourism groups can get the dynamic information content of ice and snow 

sports tourism destinations, such as navigation, shopping guide, catering and accommodation, Under the support 

of multimedia technology, we will carry out activities such as buying tickets and entering the park, solve the 

problem of insufficient human resource allocation in each scenic spot, and improve the overall management level 

of the scenic spot.  

mailto:topacademicjournals@gmail.com


    

 Academic Journal of Science, Engineering and Technology 

Vol.7, Issue 2; March - April 2022; 

1252 Columbia Rd NW, Washington DC, United States 

https://topjournals.org/index.php/AJSET/index; mail: topacademicjournals@gmail.com 

  

 

 

6 | A c a d e m i c  J o u r n a l  o f  S c i e n c e ,  E n g i n e e r i n g  a n d  T e c h n o l o g y  

|  https://topjournals.org/index.php/AJSET 

4.5. Insist on market demand orientation and deeply develop new products  

In general, the development of ice and snow sports tourism products is from the whole process of product 

marketing and consumption. Ice and snow sports tourism scenic spots should also pay full attention to the added 

value of ice and snow sports tourism products, build a well-known ice and snow brand, make full use of short 

videos, WeChat platform and other multimedia boxes to promote ice and snow sports tourism products, and realize 

the publicity of ice and snow sports tourism products in multiple directions. Under the background of market 

demand, develop ice and snow sports tourism products such as chemistry and ice and snow fishing, fully meet 

the spiritual needs of tourists, enhance product supply, and to a greater extent enhance the added value of the ice 

and snow sports tourism industry, making the ice and snow tourism industry chain more rich.  

5. Conclusion  

The maturity of multimedia technology can also provide the basic conditions for the construction of the ice and 

snow sports tourism industry Internet, while changing the development mode of the ice and snow sports tourism 

industry. The highly developed information technology-based ice and snow sports tourism industry provides a 

perfect network chain. This network relationship is not an economic entity in the legal sense, it does not have the 

legal personality, but needs to break through the boundaries between traditional enterprises, Form an Internet 

model of integrated development. The Internet transformation of the ice and snow sports tourism industry not 

only needs to adopt the multimedia management platform, but also needs to innovate and further improve the 

quality of the original products and resources, and needs to adjust the management structure between the ice and 

snow sports tourism projects and the various industrial units of the multimedia platform. Under the support of 

multimedia technology, the advantages of the project are combined to fully meet the economic and social benefits 

of the ice and snow sports tourism project. In the era of multimedia, the speed of information transmission has 

been unable to be expected. Under the new development background, sustainable development thinking is 

required. The combination of ice and snow leisure sports and tourism industry in China enables multimedia 

technology to promote the integrated development of ice and snow leisure sports and tourism industry. During 

the application of multimedia technology in ice and snow sports tourism projects, supported by the multimedia 

platform, the diversified and multi-dimensional publicity of the continuous output of ice and snow leisure sports 

culture enables the public to better receive information about ice and snow leisure sports culture through the all 

media platform, which enables multimedia technology to promote the construction of high-level composite talents 

with Chinese characteristics and knowledge of ice and snow leisure sports and tourism industry, Under the support 

of the multimedia platform, a multi-party information communication platform will be built in combination with 

Internet technology to integrate ice and snow sports resources and tourism resources according to the 

characteristics of the region, strengthen infrastructure construction, and clearly expand the venues with ice and 

snow leisure sports functions that can be experienced by more consumers, so that the ice and snow sports tourism 

projects will be improved accordingly to better meet people's tourism needs.  

mailto:topacademicjournals@gmail.com


    

 Academic Journal of Science, Engineering and Technology 

Vol.7, Issue 2; March - April 2022; 

1252 Columbia Rd NW, Washington DC, United States 

https://topjournals.org/index.php/AJSET/index; mail: topacademicjournals@gmail.com 

  

 

 

7 | A c a d e m i c  J o u r n a l  o f  S c i e n c e ,  E n g i n e e r i n g  a n d  T e c h n o l o g y  

|  https://topjournals.org/index.php/AJSET 

References  

Gu Jiuxian. Research on Regional Consumer Demands and Behavioral Influence of the 2022 Winter Olympics—

Hebei winter sports tourism as example [J] Sports & Research, 2016, 37 (04): 114-120.   

Shi Shuqi. Research on the Application of New Media in the Winter Olympic Games -- A Case Study of "Snow 

and Ice in China" APP [C] //. Compilation of papers of 2017 Science and Technology Winter Olympic 

Forum and Sports Science and Technology Product Exhibition. [Publisher Unknown], 2017: 7779.   

Tong gang. Exploration on the construction of national snow and ice sports culture under the background of the 

dream of strengthening China [J]. Snow and ice sports, 2015, 37(04): 64-67+84.  

mailto:topacademicjournals@gmail.com

