id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
aad-295	Doyle, Olivia; Baker, Lauri M.; Zagonel, Anissa; Telg, Ricky W.	Marvelous metrics: A quantitative content analysis to establish social media benchmarks for Florida fruit and vegetable farms on Facebook 	2023	13	.pdf	application/pdf	5037	256	51	Other studies have examined social media engagement with agricultural businesses through the lens of post types in informational campaigns (McLeod-Morin et al., 2020) and characteristics of posts (Bowman et al., 2020). Doyle et al. Advancements in Agricultural Development https://doi.org/10.37433/aad.v4i2.295 106 Purpose This quantitative content analysis aimed to determine the presence of Florida fruit and vegetable producers on social media and determine the relationship between types of Facebook posts and the engagement rate by collecting relevant analytic data.	cache/aad-295.pdf	txt/aad-295.txt