id	sid	tid	token	lemma	pos
aad-295	1	1	microsoft	microsoft	PROPN
aad-295	1	2	word	word	NOUN
aad-295	1	3	295-final.docx	295-final.docx	NUM
aad-295	1	4	advancements	advancement	NOUN
aad-295	1	5	in	in	ADP
aad-295	1	6	agricultural	agricultural	ADJ
aad-295	1	7	development	development	NOUN
aad-295	1	8	volume	volume	NOUN
aad-295	1	9	4	4	NUM
aad-295	1	10	,	,	PUNCT
aad-295	1	11	issue	issue	NOUN
aad-295	1	12	2	2	NUM
aad-295	1	13	,	,	PUNCT
aad-295	1	14	2023	2023	NUM
aad-295	1	15	agdevresearch.org	agdevresearch.org	X
aad-295	1	16	1	1	NUM
aad-295	1	17	.	.	PUNCT
aad-295	1	18	olivia	olivia	PROPN
aad-295	1	19	doyle	doyle	PROPN
aad-295	1	20	,	,	PUNCT
aad-295	1	21	communications	communication	NOUN
aad-295	1	22	director	director	NOUN
aad-295	1	23	,	,	PUNCT
aad-295	1	24	southern	southern	ADJ
aad-295	1	25	hill	hill	NOUN
aad-295	1	26	farms	farm	NOUN
aad-295	1	27	,	,	PUNCT
aad-295	1	28	florida	florida	PROPN
aad-295	1	29	,	,	PUNCT
aad-295	1	30	usa	usa	PROPN
aad-295	1	31	,	,	PUNCT
aad-295	1	32	1408	1408	NUM
aad-295	1	33	sabal	sabal	ADJ
aad-295	1	34	palm	palm	NOUN
aad-295	1	35	drive	drive	NOUN
aad-295	1	36	,	,	PUNCT
aad-295	1	37	level	level	NOUN
aad-295	1	38	2	2	NUM
aad-295	1	39	,	,	PUNCT
aad-295	1	40	gainesville	gainesville	NOUN
aad-295	1	41	,	,	PUNCT
aad-295	1	42	fl	fl	PROPN
aad-295	1	43	32611	32611	NUM
aad-295	1	44	c	c	NOUN
aad-295	1	45	/	/	SYM
aad-295	1	46	o	o	PROPN
aad-295	1	47	ufifas	ufifas	ADJ
aad-295	1	48	pie	pie	NOUN
aad-295	1	49	center	center	NOUN
aad-295	1	50	,	,	PUNCT
aad-295	1	51	olivia.doyle@southernhillfarms.com	olivia.doyle@southernhillfarms.com	X
aad-295	1	52	,	,	PUNCT
aad-295	1	53	https://orcid.org/0000-0001-6621-2418	https://orcid.org/0000-0001-6621-2418	NOUN
aad-295	1	54	2	2	NUM
aad-295	1	55	.	.	PUNCT
aad-295	1	56	lauri	lauri	PROPN
aad-295	1	57	m.	m.	PROPN
aad-295	1	58	baker	baker	PROPN
aad-295	1	59	,	,	PUNCT
aad-295	1	60	associate	associate	NOUN
aad-295	1	61	professor	professor	NOUN
aad-295	1	62	,	,	PUNCT
aad-295	1	63	agricultural	agricultural	ADJ
aad-295	1	64	education	education	NOUN
aad-295	1	65	and	and	CCONJ
aad-295	1	66	communication	communication	NOUN
aad-295	1	67	department	department	NOUN
aad-295	1	68	,	,	PUNCT
aad-295	1	69	university	university	PROPN
aad-295	1	70	of	of	ADP
aad-295	1	71	florida	florida	PROPN
aad-295	1	72	,	,	PUNCT
aad-295	1	73	usa	usa	PROPN
aad-295	1	74	,	,	PUNCT
aad-295	1	75	1408	1408	NUM
aad-295	1	76	sabal	sabal	ADJ
aad-295	1	77	palm	palm	NOUN
aad-295	1	78	drive	drive	NOUN
aad-295	1	79	,	,	PUNCT
aad-295	1	80	level	level	NOUN
aad-295	1	81	2	2	NUM
aad-295	1	82	,	,	PUNCT
aad-295	1	83	gainesville	gainesville	NOUN
aad-295	1	84	,	,	PUNCT
aad-295	1	85	fl	fl	PROPN
aad-295	1	86	32611	32611	NUM
aad-295	1	87	,	,	PUNCT
aad-295	1	88	lauri.m.baker@ufl.edu	lauri.m.baker@ufl.edu	PROPN
aad-295	1	89	,	,	PUNCT
aad-295	1	90	https://orcid.org/0000-0002-4241-6077	https://orcid.org/0000-0002-4241-6077	PROPN
aad-295	1	91	3	3	NUM
aad-295	1	92	.	.	PUNCT
aad-295	1	93	anissa	anissa	PROPN
aad-295	1	94	m.	m.	NOUN
aad-295	1	95	zagonel	zagonel	PROPN
aad-295	1	96	,	,	PUNCT
aad-295	1	97	research	research	NOUN
aad-295	1	98	coordinator	coordinator	NOUN
aad-295	1	99	,	,	PUNCT
aad-295	1	100	uf	uf	PROPN
aad-295	1	101	/	/	SYM
aad-295	1	102	ifas	ifas	PROPN
aad-295	1	103	center	center	PROPN
aad-295	1	104	for	for	ADP
aad-295	1	105	public	public	ADJ
aad-295	1	106	issues	issue	NOUN
aad-295	1	107	education	education	NOUN
aad-295	1	108	in	in	ADP
aad-295	1	109	agriculture	agriculture	NOUN
aad-295	1	110	and	and	CCONJ
aad-295	1	111	natural	natural	ADJ
aad-295	1	112	resources	resource	NOUN
aad-295	1	113	,	,	PUNCT
aad-295	1	114	university	university	NOUN
aad-295	1	115	of	of	ADP
aad-295	1	116	florida	florida	PROPN
aad-295	1	117	,	,	PUNCT
aad-295	1	118	usa	usa	PROPN
aad-295	1	119	,	,	PUNCT
aad-295	1	120	1408	1408	NUM
aad-295	1	121	sabal	sabal	ADJ
aad-295	1	122	palm	palm	NOUN
aad-295	1	123	drive	drive	NOUN
aad-295	1	124	,	,	PUNCT
aad-295	1	125	level	level	NOUN
aad-295	1	126	2	2	NUM
aad-295	1	127	,	,	PUNCT
aad-295	1	128	gainesville	gainesville	NOUN
aad-295	1	129	,	,	PUNCT
aad-295	1	130	fl	fl	PROPN
aad-295	1	131	32611	32611	NUM
aad-295	1	132	,	,	PUNCT
aad-295	1	133	azagonel@ufl.edu	azagonel@ufl.edu	NOUN
aad-295	1	134	,	,	PUNCT
aad-295	1	135	https://orcid.org/0000-0001-6359-5820	https://orcid.org/0000-0001-6359-5820	NOUN
aad-295	1	136	4	4	NUM
aad-295	1	137	.	.	PUNCT
aad-295	2	1	ricky	ricky	PROPN
aad-295	2	2	w.	w.	PROPN
aad-295	2	3	telg	telg	PROPN
aad-295	2	4	,	,	PUNCT
aad-295	2	5	professor	professor	NOUN
aad-295	2	6	,	,	PUNCT
aad-295	2	7	agricultural	agricultural	ADJ
aad-295	2	8	education	education	NOUN
aad-295	2	9	and	and	CCONJ
aad-295	2	10	communication	communication	NOUN
aad-295	2	11	department	department	NOUN
aad-295	2	12	,	,	PUNCT
aad-295	2	13	university	university	PROPN
aad-295	2	14	of	of	ADP
aad-295	2	15	florida	florida	PROPN
aad-295	2	16	,	,	PUNCT
aad-295	2	17	1408	1408	NUM
aad-295	2	18	sabal	sabal	ADJ
aad-295	2	19	palm	palm	NOUN
aad-295	2	20	drive	drive	NOUN
aad-295	2	21	,	,	PUNCT
aad-295	2	22	level	level	NOUN
aad-295	2	23	2	2	NUM
aad-295	2	24	,	,	PUNCT
aad-295	2	25	gainesville	gainesville	NOUN
aad-295	2	26	,	,	PUNCT
aad-295	2	27	fl	fl	PROPN
aad-295	2	28	32611	32611	NUM
aad-295	2	29	,	,	PUNCT
aad-295	2	30	rwtelg@ufl.edu	rwtelg@ufl.edu	PROPN
aad-295	2	31	,	,	PUNCT
aad-295	2	32	https://orcid.org/0000-0002-8729-16346	https://orcid.org/0000-0002-8729-16346	VERB
aad-295	2	33	103	103	NUM
aad-295	2	34	marvelous	marvelous	ADJ
aad-295	2	35	metrics	metric	NOUN
aad-295	2	36	:	:	PUNCT
aad-295	2	37	a	a	DET
aad-295	2	38	quantitative	quantitative	ADJ
aad-295	2	39	content	content	NOUN
aad-295	2	40	analysis	analysis	NOUN
aad-295	2	41	to	to	PART
aad-295	2	42	establish	establish	VERB
aad-295	2	43	social	social	ADJ
aad-295	2	44	media	medium	NOUN
aad-295	2	45	benchmarks	benchmark	NOUN
aad-295	2	46	for	for	ADP
aad-295	2	47	florida	florida	PROPN
aad-295	2	48	fruit	fruit	NOUN
aad-295	2	49	and	and	CCONJ
aad-295	2	50	vegetable	vegetable	NOUN
aad-295	2	51	farms	farm	NOUN
aad-295	2	52	on	on	ADP
aad-295	2	53	facebook	facebook	PROPN
aad-295	2	54	o.	o.	PROPN
aad-295	2	55	doyle1	doyle1	PROPN
aad-295	2	56	,	,	PUNCT
aad-295	2	57	l.	l.	PROPN
aad-295	2	58	m.	m.	PROPN
aad-295	2	59	baker2	baker2	PROPN
aad-295	2	60	,	,	PUNCT
aad-295	2	61	a.	a.	NOUN
aad-295	2	62	m.	m.	PROPN
aad-295	2	63	zagonel3	zagonel3	PROPN
aad-295	2	64	,	,	PUNCT
aad-295	2	65	r.	r.	PROPN
aad-295	2	66	w.	w.	PROPN
aad-295	2	67	telg4	telg4	PROPN
aad-295	2	68	article	article	PROPN
aad-295	2	69	history	history	NOUN
aad-295	2	70	received	receive	VERB
aad-295	2	71	:	:	PUNCT
aad-295	2	72	january	january	PROPN
aad-295	2	73	25	25	NUM
aad-295	2	74	,	,	PUNCT
aad-295	2	75	2023	2023	NUM
aad-295	2	76	accepted	accept	VERB
aad-295	2	77	:	:	PUNCT
aad-295	2	78	may	may	AUX
aad-295	2	79	23	23	NUM
aad-295	2	80	,	,	PUNCT
aad-295	2	81	2023	2023	NUM
aad-295	2	82	published	publish	VERB
aad-295	2	83	:	:	PUNCT
aad-295	2	84	june	june	PROPN
aad-295	2	85	16	16	NUM
aad-295	2	86	,	,	PUNCT
aad-295	2	87	2023	2023	NUM
aad-295	2	88	keywords	keyword	VERB
aad-295	2	89	social	social	ADJ
aad-295	2	90	media	medium	NOUN
aad-295	2	91	strategy	strategy	NOUN
aad-295	2	92	;	;	PUNCT
aad-295	2	93	quantitative	quantitative	ADJ
aad-295	2	94	content	content	NOUN
aad-295	2	95	analysis	analysis	NOUN
aad-295	2	96	;	;	PUNCT
aad-295	2	97	facebook	facebook	NOUN
aad-295	2	98	;	;	PUNCT
aad-295	2	99	engagement	engagement	NOUN
aad-295	2	100	rate	rate	NOUN
aad-295	2	101	;	;	PUNCT
aad-295	2	102	florida	florida	PROPN
aad-295	2	103	farmers	farmer	NOUN
aad-295	2	104	;	;	PUNCT
aad-295	2	105	communications	communication	NOUN
aad-295	2	106	professionals	professional	NOUN
aad-295	2	107	abstract	abstract	VERB
aad-295	2	108	social	social	ADJ
aad-295	2	109	media	medium	NOUN
aad-295	2	110	platforms	platform	NOUN
aad-295	2	111	like	like	ADP
aad-295	2	112	facebook	facebook	PROPN
aad-295	2	113	offer	offer	NOUN
aad-295	2	114	farms	farm	NOUN
aad-295	2	115	a	a	DET
aad-295	2	116	chance	chance	NOUN
aad-295	2	117	to	to	PART
aad-295	2	118	reach	reach	VERB
aad-295	2	119	larger	large	ADJ
aad-295	2	120	audiences	audience	NOUN
aad-295	2	121	and	and	CCONJ
aad-295	2	122	gain	gain	VERB
aad-295	2	123	connections	connection	NOUN
aad-295	2	124	through	through	ADP
aad-295	2	125	online	online	ADJ
aad-295	2	126	engagement	engagement	NOUN
aad-295	2	127	.	.	PUNCT
aad-295	3	1	previous	previous	ADJ
aad-295	3	2	work	work	NOUN
aad-295	3	3	demonstrates	demonstrate	VERB
aad-295	3	4	that	that	SCONJ
aad-295	3	5	online	online	ADJ
aad-295	3	6	engagement	engagement	NOUN
aad-295	3	7	can	can	AUX
aad-295	3	8	lead	lead	VERB
aad-295	3	9	to	to	ADP
aad-295	3	10	increased	increase	VERB
aad-295	3	11	sales	sale	NOUN
aad-295	3	12	.	.	PUNCT
aad-295	4	1	however	however	ADV
aad-295	4	2	,	,	PUNCT
aad-295	4	3	much	much	ADJ
aad-295	4	4	work	work	NOUN
aad-295	4	5	in	in	ADP
aad-295	4	6	tracking	tracking	NOUN
aad-295	4	7	benchmarks	benchmark	NOUN
aad-295	4	8	for	for	ADP
aad-295	4	9	social	social	ADJ
aad-295	4	10	media	medium	NOUN
aad-295	4	11	metrics	metric	NOUN
aad-295	4	12	has	have	AUX
aad-295	4	13	been	be	AUX
aad-295	4	14	outside	outside	ADV
aad-295	4	15	of	of	ADP
aad-295	4	16	an	an	DET
aad-295	4	17	agricultural	agricultural	ADJ
aad-295	4	18	context	context	NOUN
aad-295	4	19	.	.	PUNCT
aad-295	5	1	this	this	DET
aad-295	5	2	study	study	NOUN
aad-295	5	3	aimed	aim	VERB
aad-295	5	4	to	to	PART
aad-295	5	5	benchmark	benchmark	VERB
aad-295	5	6	the	the	DET
aad-295	5	7	presence	presence	NOUN
aad-295	5	8	of	of	ADP
aad-295	5	9	fruit	fruit	NOUN
aad-295	5	10	and	and	CCONJ
aad-295	5	11	vegetable	vegetable	NOUN
aad-295	5	12	farms	farm	NOUN
aad-295	5	13	on	on	ADP
aad-295	5	14	social	social	ADJ
aad-295	5	15	media	medium	NOUN
aad-295	5	16	and	and	CCONJ
aad-295	5	17	the	the	DET
aad-295	5	18	associated	associated	ADJ
aad-295	5	19	metrics	metric	NOUN
aad-295	5	20	(	(	PUNCT
aad-295	5	21	followers	follower	NOUN
aad-295	5	22	,	,	PUNCT
aad-295	5	23	likes	like	NOUN
aad-295	5	24	,	,	PUNCT
aad-295	5	25	engagement	engagement	NOUN
aad-295	5	26	rates	rate	NOUN
aad-295	5	27	,	,	PUNCT
aad-295	5	28	reactions	reaction	NOUN
aad-295	5	29	,	,	PUNCT
aad-295	5	30	shares	share	NOUN
aad-295	5	31	,	,	PUNCT
aad-295	5	32	etc	etc	X
aad-295	5	33	.	.	X
aad-295	5	34	)	)	PUNCT
aad-295	5	35	to	to	PART
aad-295	5	36	offer	offer	VERB
aad-295	5	37	a	a	DET
aad-295	5	38	standard	standard	NOUN
aad-295	5	39	of	of	ADP
aad-295	5	40	comparison	comparison	NOUN
aad-295	5	41	for	for	ADP
aad-295	5	42	farms	farm	NOUN
aad-295	5	43	on	on	ADP
aad-295	5	44	social	social	ADJ
aad-295	5	45	media	medium	NOUN
aad-295	5	46	.	.	PUNCT
aad-295	6	1	a	a	DET
aad-295	6	2	quantitative	quantitative	ADJ
aad-295	6	3	content	content	NOUN
aad-295	6	4	analysis	analysis	NOUN
aad-295	6	5	was	be	AUX
aad-295	6	6	used	use	VERB
aad-295	6	7	to	to	PART
aad-295	6	8	collect	collect	VERB
aad-295	6	9	data	datum	NOUN
aad-295	6	10	from	from	ADP
aad-295	6	11	117	117	NUM
aad-295	6	12	farms	farm	NOUN
aad-295	6	13	for	for	ADP
aad-295	6	14	general	general	ADJ
aad-295	6	15	analysis	analysis	NOUN
aad-295	6	16	,	,	PUNCT
aad-295	6	17	and	and	CCONJ
aad-295	6	18	a	a	DET
aad-295	6	19	sub	sub	NOUN
aad-295	6	20	-	-	NOUN
aad-295	6	21	sample	sample	NOUN
aad-295	6	22	of	of	ADP
aad-295	6	23	15	15	NUM
aad-295	6	24	farms	farm	NOUN
aad-295	6	25	was	be	AUX
aad-295	6	26	used	use	VERB
aad-295	6	27	for	for	ADP
aad-295	6	28	a	a	DET
aad-295	6	29	deeper	deep	ADJ
aad-295	6	30	analysis	analysis	NOUN
aad-295	6	31	of	of	ADP
aad-295	6	32	1,111	1,111	NUM
aad-295	6	33	facebook	facebook	NOUN
aad-295	6	34	posts	post	NOUN
aad-295	6	35	.	.	PUNCT
aad-295	7	1	results	result	NOUN
aad-295	7	2	indicate	indicate	VERB
aad-295	7	3	facebook	facebook	NOUN
aad-295	7	4	is	be	AUX
aad-295	7	5	the	the	DET
aad-295	7	6	most	most	ADV
aad-295	7	7	used	used	ADJ
aad-295	7	8	platform	platform	NOUN
aad-295	7	9	by	by	ADP
aad-295	7	10	florida	florida	PROPN
aad-295	7	11	fruit	fruit	NOUN
aad-295	7	12	and	and	CCONJ
aad-295	7	13	vegetable	vegetable	NOUN
aad-295	7	14	farms	farm	NOUN
aad-295	7	15	,	,	PUNCT
aad-295	7	16	and	and	CCONJ
aad-295	7	17	photos	photo	NOUN
aad-295	7	18	are	be	AUX
aad-295	7	19	the	the	DET
aad-295	7	20	most	most	ADV
aad-295	7	21	used	used	ADJ
aad-295	7	22	post	post	NOUN
aad-295	7	23	type	type	NOUN
aad-295	7	24	.	.	PUNCT
aad-295	8	1	farms	farm	NOUN
aad-295	8	2	with	with	ADP
aad-295	8	3	the	the	DET
aad-295	8	4	highest	high	ADJ
aad-295	8	5	engagement	engagement	NOUN
aad-295	8	6	rates	rate	NOUN
aad-295	8	7	posted	post	VERB
aad-295	8	8	less	less	ADJ
aad-295	8	9	than	than	ADP
aad-295	8	10	farms	farm	NOUN
aad-295	8	11	with	with	ADP
aad-295	8	12	the	the	DET
aad-295	8	13	lowest	low	ADJ
aad-295	8	14	engagement	engagement	NOUN
aad-295	8	15	rate	rate	NOUN
aad-295	8	16	,	,	PUNCT
aad-295	8	17	which	which	PRON
aad-295	8	18	indicates	indicate	VERB
aad-295	8	19	that	that	SCONJ
aad-295	8	20	posting	post	VERB
aad-295	8	21	more	more	ADV
aad-295	8	22	frequently	frequently	ADV
aad-295	8	23	may	may	AUX
aad-295	8	24	not	not	PART
aad-295	8	25	increase	increase	VERB
aad-295	8	26	engagement	engagement	NOUN
aad-295	8	27	rates	rate	NOUN
aad-295	8	28	.	.	PUNCT
aad-295	9	1	implications	implication	NOUN
aad-295	9	2	from	from	ADP
aad-295	9	3	this	this	DET
aad-295	9	4	work	work	NOUN
aad-295	9	5	are	be	AUX
aad-295	9	6	that	that	SCONJ
aad-295	9	7	farms	farm	NOUN
aad-295	9	8	may	may	AUX
aad-295	9	9	be	be	AUX
aad-295	9	10	unique	unique	ADJ
aad-295	9	11	in	in	ADP
aad-295	9	12	the	the	DET
aad-295	9	13	social	social	ADJ
aad-295	9	14	media	medium	NOUN
aad-295	9	15	space	space	NOUN
aad-295	9	16	and	and	CCONJ
aad-295	9	17	may	may	AUX
aad-295	9	18	not	not	PART
aad-295	9	19	need	need	VERB
aad-295	9	20	to	to	PART
aad-295	9	21	post	post	VERB
aad-295	9	22	during	during	ADP
aad-295	9	23	the	the	DET
aad-295	9	24	seasons	season	NOUN
aad-295	9	25	when	when	SCONJ
aad-295	9	26	they	they	PRON
aad-295	9	27	do	do	AUX
aad-295	9	28	not	not	PART
aad-295	9	29	have	have	VERB
aad-295	9	30	crops	crop	NOUN
aad-295	9	31	available	available	ADJ
aad-295	9	32	for	for	ADP
aad-295	9	33	purchase	purchase	NOUN
aad-295	9	34	.	.	PUNCT
aad-295	10	1	doyle	doyle	PROPN
aad-295	10	2	et	et	PROPN
aad-295	10	3	al	al	PROPN
aad-295	10	4	.	.	PUNCT
aad-295	10	5	advancements	advancement	NOUN
aad-295	10	6	in	in	ADP
aad-295	10	7	agricultural	agricultural	ADJ
aad-295	10	8	development	development	NOUN
aad-295	10	9	https://doi.org/10.37433/aad.v4i2.295	https://doi.org/10.37433/aad.v4i2.295	NOUN
aad-295	10	10	104	104	NUM
aad-295	10	11	introduction	introduction	NOUN
aad-295	10	12	and	and	CCONJ
aad-295	10	13	problem	problem	NOUN
aad-295	10	14	statement	statement	NOUN
aad-295	10	15	the	the	DET
aad-295	10	16	majority	majority	NOUN
aad-295	10	17	of	of	ADP
aad-295	10	18	americans	americans	PROPN
aad-295	10	19	are	be	AUX
aad-295	10	20	a	a	DET
aad-295	10	21	minimum	minimum	NOUN
aad-295	10	22	of	of	ADP
aad-295	10	23	three	three	NUM
aad-295	10	24	generations	generation	NOUN
aad-295	10	25	removed	remove	VERB
aad-295	10	26	from	from	ADP
aad-295	10	27	the	the	DET
aad-295	10	28	farm	farm	NOUN
aad-295	10	29	(	(	PUNCT
aad-295	10	30	vilsack	vilsack	PROPN
aad-295	10	31	,	,	PUNCT
aad-295	10	32	2014	2014	NUM
aad-295	10	33	)	)	PUNCT
aad-295	10	34	,	,	PUNCT
aad-295	10	35	but	but	CCONJ
aad-295	10	36	platforms	platform	NOUN
aad-295	10	37	like	like	ADP
aad-295	10	38	facebook	facebook	PROPN
aad-295	10	39	can	can	AUX
aad-295	10	40	offer	offer	VERB
aad-295	10	41	opportunities	opportunity	NOUN
aad-295	10	42	for	for	SCONJ
aad-295	10	43	producers	producer	NOUN
aad-295	10	44	to	to	PART
aad-295	10	45	reach	reach	VERB
aad-295	10	46	larger	large	ADJ
aad-295	10	47	audiences	audience	NOUN
aad-295	10	48	and	and	CCONJ
aad-295	10	49	gain	gain	VERB
aad-295	10	50	near	near	ADV
aad-295	10	51	-	-	PUNCT
aad-295	10	52	instantaneous	instantaneous	ADJ
aad-295	10	53	responses	response	NOUN
aad-295	10	54	through	through	ADP
aad-295	10	55	various	various	ADJ
aad-295	10	56	online	online	ADJ
aad-295	10	57	engagement	engagement	NOUN
aad-295	10	58	methods	method	NOUN
aad-295	10	59	(	(	PUNCT
aad-295	10	60	reese	reese	PROPN
aad-295	10	61	et	et	PROPN
aad-295	10	62	al	al	PROPN
aad-295	10	63	.	.	PROPN
aad-295	10	64	,	,	PUNCT
aad-295	10	65	2001	2001	NUM
aad-295	10	66	)	)	PUNCT
aad-295	10	67	.	.	PUNCT
aad-295	11	1	social	social	ADJ
aad-295	11	2	media	medium	NOUN
aad-295	11	3	has	have	AUX
aad-295	11	4	continually	continually	ADV
aad-295	11	5	increased	increase	VERB
aad-295	11	6	in	in	ADP
aad-295	11	7	recent	recent	ADJ
aad-295	11	8	years	year	NOUN
aad-295	11	9	and	and	CCONJ
aad-295	11	10	likely	likely	ADV
aad-295	11	11	will	will	AUX
aad-295	11	12	continue	continue	VERB
aad-295	11	13	to	to	PART
aad-295	11	14	increase	increase	VERB
aad-295	11	15	worldwide	worldwide	ADV
aad-295	11	16	(	(	PUNCT
aad-295	11	17	mason	mason	PROPN
aad-295	11	18	et	et	PROPN
aad-295	11	19	al	al	PROPN
aad-295	11	20	.	.	PROPN
aad-295	11	21	,	,	PUNCT
aad-295	11	22	2021	2021	NUM
aad-295	11	23	)	)	PUNCT
aad-295	11	24	.	.	PUNCT
aad-295	12	1	research	research	NOUN
aad-295	12	2	shows	show	VERB
aad-295	12	3	a	a	DET
aad-295	12	4	significant	significant	ADJ
aad-295	12	5	relationship	relationship	NOUN
aad-295	12	6	between	between	ADP
aad-295	12	7	social	social	ADJ
aad-295	12	8	media	medium	NOUN
aad-295	12	9	and	and	CCONJ
aad-295	12	10	purchasing	purchase	VERB
aad-295	12	11	behavior	behavior	NOUN
aad-295	12	12	(	(	PUNCT
aad-295	12	13	shah	shah	NOUN
aad-295	12	14	et	et	PROPN
aad-295	12	15	al	al	PROPN
aad-295	12	16	.	.	PROPN
aad-295	12	17	,	,	PUNCT
aad-295	12	18	2019	2019	NUM
aad-295	12	19	)	)	PUNCT
aad-295	12	20	,	,	PUNCT
aad-295	12	21	which	which	PRON
aad-295	12	22	makes	make	VERB
aad-295	12	23	it	it	PRON
aad-295	12	24	a	a	DET
aad-295	12	25	potentially	potentially	ADV
aad-295	12	26	valuable	valuable	ADJ
aad-295	12	27	endeavor	endeavor	NOUN
aad-295	12	28	for	for	ADP
aad-295	12	29	agricultural	agricultural	ADJ
aad-295	12	30	producers	producer	NOUN
aad-295	12	31	.	.	PUNCT
aad-295	13	1	the	the	DET
aad-295	13	2	potential	potential	NOUN
aad-295	13	3	for	for	ADP
aad-295	13	4	sales	sale	NOUN
aad-295	13	5	through	through	ADP
aad-295	13	6	social	social	ADJ
aad-295	13	7	media	medium	NOUN
aad-295	13	8	in	in	ADP
aad-295	13	9	florida	florida	PROPN
aad-295	13	10	is	be	AUX
aad-295	13	11	great	great	ADJ
aad-295	13	12	,	,	PUNCT
aad-295	13	13	with	with	SCONJ
aad-295	13	14	various	various	ADJ
aad-295	13	15	fruits	fruit	NOUN
aad-295	13	16	and	and	CCONJ
aad-295	13	17	vegetables	vegetable	NOUN
aad-295	13	18	available	available	ADJ
aad-295	13	19	year	year	NOUN
aad-295	13	20	-	-	PUNCT
aad-295	13	21	round	round	NOUN
aad-295	13	22	due	due	ADJ
aad-295	13	23	to	to	ADP
aad-295	13	24	various	various	ADJ
aad-295	13	25	growing	grow	VERB
aad-295	13	26	seasons	season	NOUN
aad-295	13	27	(	(	PUNCT
aad-295	13	28	florida	florida	PROPN
aad-295	13	29	department	department	PROPN
aad-295	13	30	of	of	ADP
aad-295	13	31	agriculture	agriculture	PROPN
aad-295	13	32	and	and	CCONJ
aad-295	13	33	consumer	consumer	NOUN
aad-295	13	34	services	service	NOUN
aad-295	13	35	[	[	X
aad-295	13	36	fdacs	fdac	NOUN
aad-295	13	37	]	]	X
aad-295	13	38	,	,	PUNCT
aad-295	13	39	2021	2021	NUM
aad-295	13	40	)	)	PUNCT
aad-295	13	41	.	.	PUNCT
aad-295	14	1	when	when	SCONJ
aad-295	14	2	the	the	DET
aad-295	14	3	covid-19	covid-19	PROPN
aad-295	14	4	pandemic	pandemic	NOUN
aad-295	14	5	began	begin	VERB
aad-295	14	6	,	,	PUNCT
aad-295	14	7	it	it	PRON
aad-295	14	8	created	create	VERB
aad-295	14	9	barriers	barrier	NOUN
aad-295	14	10	for	for	ADP
aad-295	14	11	producers	producer	NOUN
aad-295	14	12	and	and	CCONJ
aad-295	14	13	forced	force	VERB
aad-295	14	14	innovative	innovative	ADJ
aad-295	14	15	ideas	idea	NOUN
aad-295	14	16	and	and	CCONJ
aad-295	14	17	collaborations	collaboration	NOUN
aad-295	14	18	to	to	PART
aad-295	14	19	market	market	NOUN
aad-295	14	20	produce	produce	VERB
aad-295	14	21	online	online	ADV
aad-295	14	22	effectively	effectively	ADV
aad-295	14	23	.	.	PUNCT
aad-295	15	1	other	other	ADJ
aad-295	15	2	industries	industry	NOUN
aad-295	15	3	have	have	AUX
aad-295	15	4	datadriven	datadriven	VERB
aad-295	15	5	best	good	ADJ
aad-295	15	6	practices	practice	NOUN
aad-295	15	7	to	to	PART
aad-295	15	8	compare	compare	VERB
aad-295	15	9	the	the	DET
aad-295	15	10	social	social	ADJ
aad-295	15	11	media	medium	NOUN
aad-295	15	12	performance	performance	NOUN
aad-295	15	13	of	of	ADP
aad-295	15	14	businesses	business	NOUN
aad-295	15	15	with	with	ADP
aad-295	15	16	(	(	PUNCT
aad-295	15	17	dascau	dascau	NOUN
aad-295	15	18	,	,	PUNCT
aad-295	15	19	2022	2022	NUM
aad-295	15	20	;	;	PUNCT
aad-295	15	21	facebook	facebook	PROPN
aad-295	15	22	iq	iq	PROPN
aad-295	15	23	,	,	PUNCT
aad-295	15	24	2016	2016	NUM
aad-295	15	25	)	)	PUNCT
aad-295	15	26	;	;	PUNCT
aad-295	15	27	however	however	ADV
aad-295	15	28	,	,	PUNCT
aad-295	15	29	due	due	ADP
aad-295	15	30	to	to	ADP
aad-295	15	31	the	the	DET
aad-295	15	32	cyclical	cyclical	ADJ
aad-295	15	33	nature	nature	NOUN
aad-295	15	34	of	of	ADP
aad-295	15	35	the	the	DET
aad-295	15	36	agricultural	agricultural	ADJ
aad-295	15	37	industry	industry	NOUN
aad-295	15	38	,	,	PUNCT
aad-295	15	39	benchmarks	benchmark	NOUN
aad-295	15	40	and	and	CCONJ
aad-295	15	41	practices	practice	NOUN
aad-295	15	42	for	for	ADP
aad-295	15	43	other	other	ADJ
aad-295	15	44	industries	industry	NOUN
aad-295	15	45	may	may	AUX
aad-295	15	46	not	not	PART
aad-295	15	47	be	be	AUX
aad-295	15	48	comparable	comparable	ADJ
aad-295	15	49	or	or	CCONJ
aad-295	15	50	applicable	applicable	ADJ
aad-295	15	51	to	to	ADP
aad-295	15	52	agricultural	agricultural	ADJ
aad-295	15	53	producers	producer	NOUN
aad-295	15	54	on	on	ADP
aad-295	15	55	facebook	facebook	PROPN
aad-295	15	56	.	.	PUNCT
aad-295	16	1	engagement	engagement	NOUN
aad-295	16	2	rate	rate	NOUN
aad-295	16	3	is	be	AUX
aad-295	16	4	one	one	NUM
aad-295	16	5	of	of	ADP
aad-295	16	6	the	the	DET
aad-295	16	7	most	most	ADV
aad-295	16	8	recommended	recommend	VERB
aad-295	16	9	metrics	metric	NOUN
aad-295	16	10	to	to	PART
aad-295	16	11	measure	measure	VERB
aad-295	16	12	(	(	PUNCT
aad-295	16	13	dascau	dascau	NOUN
aad-295	16	14	,	,	PUNCT
aad-295	16	15	2022	2022	NUM
aad-295	16	16	;	;	PUNCT
aad-295	16	17	facebook	facebook	PROPN
aad-295	16	18	iq	iq	PROPN
aad-295	16	19	,	,	PUNCT
aad-295	16	20	2016	2016	NUM
aad-295	16	21	)	)	PUNCT
aad-295	16	22	and	and	CCONJ
aad-295	16	23	is	be	AUX
aad-295	16	24	considered	consider	VERB
aad-295	16	25	the	the	DET
aad-295	16	26	currency	currency	NOUN
aad-295	16	27	of	of	ADP
aad-295	16	28	social	social	ADJ
aad-295	16	29	media	medium	NOUN
aad-295	16	30	marketing	marketing	NOUN
aad-295	16	31	(	(	PUNCT
aad-295	16	32	sehl	sehl	PROPN
aad-295	16	33	&	&	CCONJ
aad-295	16	34	tien	tien	PROPN
aad-295	16	35	,	,	PUNCT
aad-295	16	36	2023	2023	NUM
aad-295	16	37	)	)	PUNCT
aad-295	16	38	.	.	PUNCT
aad-295	17	1	engagement	engagement	NOUN
aad-295	17	2	rate	rate	NOUN
aad-295	17	3	is	be	AUX
aad-295	17	4	calculated	calculate	VERB
aad-295	17	5	using	use	VERB
aad-295	17	6	the	the	DET
aad-295	17	7	formula	formula	NOUN
aad-295	17	8	(	(	PUNCT
aad-295	17	9	likes	like	VERB
aad-295	17	10	+	+	NUM
aad-295	17	11	reactions	reaction	NOUN
aad-295	17	12	+	+	CCONJ
aad-295	17	13	comments	comment	NOUN
aad-295	17	14	+	+	NUM
aad-295	17	15	shares)/followers	shares)/follower	NOUN
aad-295	17	16	(	(	PUNCT
aad-295	17	17	stebner	stebner	NOUN
aad-295	17	18	et	et	PROPN
aad-295	17	19	al	al	PROPN
aad-295	17	20	.	.	PROPN
aad-295	17	21	,	,	PUNCT
aad-295	17	22	2017	2017	NUM
aad-295	17	23	)	)	PUNCT
aad-295	17	24	.	.	PUNCT
aad-295	18	1	the	the	DET
aad-295	18	2	average	average	ADJ
aad-295	18	3	engagement	engagement	NOUN
aad-295	18	4	rate	rate	NOUN
aad-295	18	5	across	across	ADP
aad-295	18	6	all	all	DET
aad-295	18	7	accounts	account	NOUN
aad-295	18	8	on	on	ADP
aad-295	18	9	facebook	facebook	PROPN
aad-295	18	10	as	as	ADP
aad-295	18	11	of	of	ADP
aad-295	18	12	january	january	PROPN
aad-295	18	13	2023	2023	NUM
aad-295	18	14	was	be	AUX
aad-295	18	15	0.07	0.07	NUM
aad-295	18	16	(	(	PUNCT
aad-295	18	17	statista	statista	NOUN
aad-295	18	18	,	,	PUNCT
aad-295	18	19	2023	2023	NUM
aad-295	18	20	)	)	PUNCT
aad-295	18	21	.	.	PUNCT
aad-295	19	1	social	social	ADJ
aad-295	19	2	media	medium	NOUN
aad-295	19	3	marketing	marketing	NOUN
aad-295	19	4	experts	expert	NOUN
aad-295	19	5	define	define	VERB
aad-295	19	6	a	a	DET
aad-295	19	7	good	good	ADJ
aad-295	19	8	engagement	engagement	NOUN
aad-295	19	9	rate	rate	NOUN
aad-295	19	10	as	as	ADP
aad-295	19	11	anything	anything	PRON
aad-295	19	12	between	between	ADP
aad-295	19	13	.01	.01	NUM
aad-295	19	14	and	and	CCONJ
aad-295	19	15	.05	.05	NUM
aad-295	19	16	(	(	PUNCT
aad-295	19	17	sehl	sehl	PROPN
aad-295	19	18	&	&	CCONJ
aad-295	19	19	tien	tien	PROPN
aad-295	19	20	,	,	PUNCT
aad-295	19	21	2023	2023	NUM
aad-295	19	22	)	)	PUNCT
aad-295	19	23	.	.	PUNCT
aad-295	20	1	however	however	ADV
aad-295	20	2	,	,	PUNCT
aad-295	20	3	it	it	PRON
aad-295	20	4	is	be	AUX
aad-295	20	5	yet	yet	ADV
aad-295	20	6	to	to	PART
aad-295	20	7	be	be	AUX
aad-295	20	8	determined	determine	VERB
aad-295	20	9	if	if	SCONJ
aad-295	20	10	these	these	DET
aad-295	20	11	benchmarks	benchmark	NOUN
aad-295	20	12	and	and	CCONJ
aad-295	20	13	practices	practice	NOUN
aad-295	20	14	established	establish	VERB
aad-295	20	15	by	by	ADP
aad-295	20	16	other	other	ADJ
aad-295	20	17	businesses	business	NOUN
aad-295	20	18	apply	apply	VERB
aad-295	20	19	to	to	ADP
aad-295	20	20	agricultural	agricultural	ADJ
aad-295	20	21	producers	producer	NOUN
aad-295	20	22	.	.	PUNCT
aad-295	21	1	other	other	ADJ
aad-295	21	2	studies	study	NOUN
aad-295	21	3	have	have	AUX
aad-295	21	4	examined	examine	VERB
aad-295	21	5	social	social	ADJ
aad-295	21	6	media	medium	NOUN
aad-295	21	7	engagement	engagement	NOUN
aad-295	21	8	with	with	ADP
aad-295	21	9	agricultural	agricultural	ADJ
aad-295	21	10	businesses	business	NOUN
aad-295	21	11	through	through	ADP
aad-295	21	12	the	the	DET
aad-295	21	13	lens	lens	NOUN
aad-295	21	14	of	of	ADP
aad-295	21	15	post	post	NOUN
aad-295	21	16	types	type	NOUN
aad-295	21	17	in	in	ADP
aad-295	21	18	informational	informational	ADJ
aad-295	21	19	campaigns	campaign	NOUN
aad-295	21	20	(	(	PUNCT
aad-295	21	21	mcleod	mcleod	PROPN
aad-295	21	22	-	-	PROPN
aad-295	21	23	morin	morin	NOUN
aad-295	21	24	et	et	PROPN
aad-295	21	25	al	al	PROPN
aad-295	21	26	.	.	PROPN
aad-295	21	27	,	,	PUNCT
aad-295	21	28	2020	2020	NUM
aad-295	21	29	)	)	PUNCT
aad-295	21	30	and	and	CCONJ
aad-295	21	31	characteristics	characteristic	NOUN
aad-295	21	32	of	of	ADP
aad-295	21	33	posts	post	NOUN
aad-295	21	34	(	(	PUNCT
aad-295	21	35	bowman	bowman	PROPN
aad-295	21	36	et	et	PROPN
aad-295	21	37	al	al	PROPN
aad-295	21	38	.	.	PROPN
aad-295	21	39	,	,	PUNCT
aad-295	21	40	2020	2020	NUM
aad-295	21	41	)	)	PUNCT
aad-295	21	42	.	.	PUNCT
aad-295	22	1	this	this	DET
aad-295	22	2	study	study	NOUN
aad-295	22	3	looks	look	VERB
aad-295	22	4	explicitly	explicitly	ADV
aad-295	22	5	to	to	PART
aad-295	22	6	fill	fill	VERB
aad-295	22	7	the	the	DET
aad-295	22	8	literature	literature	NOUN
aad-295	22	9	gap	gap	NOUN
aad-295	22	10	in	in	ADP
aad-295	22	11	best	good	ADJ
aad-295	22	12	practices	practice	NOUN
aad-295	22	13	for	for	ADP
aad-295	22	14	florida	florida	PROPN
aad-295	22	15	fruit	fruit	NOUN
aad-295	22	16	and	and	CCONJ
aad-295	22	17	vegetable	vegetable	NOUN
aad-295	22	18	farms	farm	NOUN
aad-295	22	19	and	and	CCONJ
aad-295	22	20	the	the	DET
aad-295	22	21	post	post	NOUN
aad-295	22	22	frequency	frequency	NOUN
aad-295	22	23	,	,	PUNCT
aad-295	22	24	post	post	NOUN
aad-295	22	25	type	type	NOUN
aad-295	22	26	,	,	PUNCT
aad-295	22	27	and	and	CCONJ
aad-295	22	28	engagement	engagement	NOUN
aad-295	22	29	rate	rate	NOUN
aad-295	22	30	.	.	PUNCT
aad-295	23	1	theoretical	theoretical	ADJ
aad-295	23	2	and	and	CCONJ
aad-295	23	3	conceptual	conceptual	ADJ
aad-295	23	4	framework	framework	NOUN
aad-295	23	5	a	a	DET
aad-295	23	6	study	study	NOUN
aad-295	23	7	by	by	ADP
aad-295	23	8	hays	hay	NOUN
aad-295	23	9	et	et	PROPN
aad-295	23	10	al	al	PROPN
aad-295	23	11	.	.	PROPN
aad-295	24	1	(	(	PUNCT
aad-295	24	2	2013	2013	NUM
aad-295	24	3	)	)	PUNCT
aad-295	24	4	sought	seek	VERB
aad-295	24	5	to	to	PART
aad-295	24	6	understand	understand	VERB
aad-295	24	7	how	how	SCONJ
aad-295	24	8	prevalent	prevalent	ADJ
aad-295	24	9	social	social	ADJ
aad-295	24	10	media	medium	NOUN
aad-295	24	11	marketing	marketing	NOUN
aad-295	24	12	was	be	AUX
aad-295	24	13	among	among	ADP
aad-295	24	14	marketing	marketing	NOUN
aad-295	24	15	organizations	organization	NOUN
aad-295	24	16	of	of	ADP
aad-295	24	17	tourist	tourist	NOUN
aad-295	24	18	destinations	destination	NOUN
aad-295	24	19	.	.	PUNCT
aad-295	25	1	this	this	DET
aad-295	25	2	study	study	NOUN
aad-295	25	3	found	find	VERB
aad-295	25	4	many	many	ADJ
aad-295	25	5	of	of	ADP
aad-295	25	6	the	the	DET
aad-295	25	7	organizations	organization	NOUN
aad-295	25	8	were	be	AUX
aad-295	25	9	not	not	PART
aad-295	25	10	effectively	effectively	ADV
aad-295	25	11	using	use	VERB
aad-295	25	12	social	social	ADJ
aad-295	25	13	media	medium	NOUN
aad-295	25	14	to	to	PART
aad-295	25	15	interact	interact	VERB
aad-295	25	16	with	with	ADP
aad-295	25	17	consumers	consumer	NOUN
aad-295	25	18	;	;	PUNCT
aad-295	25	19	social	social	ADJ
aad-295	25	20	media	medium	NOUN
aad-295	25	21	was	be	AUX
aad-295	25	22	not	not	PART
aad-295	25	23	widely	widely	ADV
aad-295	25	24	recognized	recognize	VERB
aad-295	25	25	as	as	ADP
aad-295	25	26	a	a	DET
aad-295	25	27	critical	critical	ADJ
aad-295	25	28	marketing	marketing	NOUN
aad-295	25	29	tool	tool	NOUN
aad-295	25	30	in	in	ADP
aad-295	25	31	marketing	marketing	NOUN
aad-295	25	32	plans	plan	NOUN
aad-295	25	33	resulting	result	VERB
aad-295	25	34	in	in	ADP
aad-295	25	35	underfunding	underfunding	NOUN
aad-295	25	36	;	;	PUNCT
aad-295	25	37	and	and	CCONJ
aad-295	25	38	social	social	ADJ
aad-295	25	39	media	medium	NOUN
aad-295	25	40	strategies	strategy	NOUN
aad-295	25	41	could	could	AUX
aad-295	25	42	increase	increase	VERB
aad-295	25	43	outreach	outreach	NOUN
aad-295	25	44	through	through	ADP
aad-295	25	45	creative	creative	ADJ
aad-295	25	46	and	and	CCONJ
aad-295	25	47	tailored	tailor	VERB
aad-295	25	48	content	content	NOUN
aad-295	25	49	(	(	PUNCT
aad-295	25	50	hays	hay	NOUN
aad-295	25	51	et	et	NOUN
aad-295	25	52	al	al	PROPN
aad-295	25	53	.	.	PROPN
aad-295	25	54	,	,	PUNCT
aad-295	25	55	2013	2013	NUM
aad-295	25	56	)	)	PUNCT
aad-295	25	57	.	.	PUNCT
aad-295	26	1	industries	industry	NOUN
aad-295	26	2	seeking	seek	VERB
aad-295	26	3	to	to	ADP
aad-295	26	4	market	market	NOUN
aad-295	26	5	products	product	NOUN
aad-295	26	6	should	should	AUX
aad-295	26	7	recognize	recognize	VERB
aad-295	26	8	the	the	DET
aad-295	26	9	benefits	benefit	NOUN
aad-295	26	10	of	of	ADP
aad-295	26	11	utilizing	utilize	VERB
aad-295	26	12	social	social	ADJ
aad-295	26	13	media	medium	NOUN
aad-295	26	14	as	as	ADP
aad-295	26	15	a	a	DET
aad-295	26	16	key	key	ADJ
aad-295	26	17	marketing	marketing	NOUN
aad-295	26	18	tool	tool	NOUN
aad-295	26	19	.	.	PUNCT
aad-295	27	1	this	this	PRON
aad-295	27	2	can	can	AUX
aad-295	27	3	be	be	AUX
aad-295	27	4	applied	apply	VERB
aad-295	27	5	both	both	CCONJ
aad-295	27	6	with	with	ADP
aad-295	27	7	individuals	individual	NOUN
aad-295	27	8	and	and	CCONJ
aad-295	27	9	organizations	organization	NOUN
aad-295	27	10	or	or	CCONJ
aad-295	27	11	in	in	ADP
aad-295	27	12	this	this	DET
aad-295	27	13	case	case	NOUN
aad-295	27	14	,	,	PUNCT
aad-295	27	15	farms	farm	NOUN
aad-295	27	16	(	(	PUNCT
aad-295	27	17	shah	shah	PROPN
aad-295	27	18	et	et	PROPN
aad-295	27	19	al	al	PROPN
aad-295	27	20	.	.	PROPN
aad-295	27	21	,	,	PUNCT
aad-295	27	22	2019	2019	NUM
aad-295	27	23	)	)	PUNCT
aad-295	27	24	.	.	PUNCT
aad-295	28	1	consumers	consumer	NOUN
aad-295	28	2	use	use	VERB
aad-295	28	3	social	social	ADJ
aad-295	28	4	media	medium	NOUN
aad-295	28	5	and	and	CCONJ
aad-295	28	6	other	other	ADJ
aad-295	28	7	online	online	ADJ
aad-295	28	8	platforms	platform	NOUN
aad-295	28	9	to	to	PART
aad-295	28	10	seek	seek	VERB
aad-295	28	11	information	information	NOUN
aad-295	28	12	;	;	PUNCT
aad-295	28	13	search	search	NOUN
aad-295	28	14	engines	engine	NOUN
aad-295	28	15	and	and	CCONJ
aad-295	28	16	social	social	ADJ
aad-295	28	17	media	medium	NOUN
aad-295	28	18	are	be	AUX
aad-295	28	19	the	the	DET
aad-295	28	20	top	top	ADJ
aad-295	28	21	two	two	NUM
aad-295	28	22	of	of	ADP
aad-295	28	23	the	the	DET
aad-295	28	24	most	most	ADV
aad-295	28	25	used	used	ADJ
aad-295	28	26	online	online	ADJ
aad-295	28	27	services	service	NOUN
aad-295	28	28	(	(	PUNCT
aad-295	28	29	de	de	X
aad-295	28	30	choudhury	choudhury	PROPN
aad-295	28	31	et	et	PROPN
aad-295	28	32	al	al	PROPN
aad-295	28	33	.	.	PROPN
aad-295	28	34	,	,	PUNCT
aad-295	28	35	2014	2014	NUM
aad-295	28	36	)	)	PUNCT
aad-295	28	37	.	.	PUNCT
aad-295	29	1	doyle	doyle	PROPN
aad-295	29	2	et	et	PROPN
aad-295	29	3	al	al	PROPN
aad-295	29	4	.	.	PUNCT
aad-295	29	5	advancements	advancement	NOUN
aad-295	29	6	in	in	ADP
aad-295	29	7	agricultural	agricultural	ADJ
aad-295	29	8	development	development	NOUN
aad-295	29	9	https://doi.org/10.37433/aad.v4i2.295	https://doi.org/10.37433/aad.v4i2.295	PROPN
aad-295	29	10	105	105	NUM
aad-295	29	11	research	research	NOUN
aad-295	29	12	recommends	recommend	VERB
aad-295	29	13	that	that	SCONJ
aad-295	29	14	agricultural	agricultural	ADJ
aad-295	29	15	communicators	communicator	NOUN
aad-295	29	16	use	use	VERB
aad-295	29	17	social	social	ADJ
aad-295	29	18	media	medium	NOUN
aad-295	29	19	,	,	PUNCT
aad-295	29	20	including	include	VERB
aad-295	29	21	facebook	facebook	PROPN
aad-295	29	22	,	,	PUNCT
aad-295	29	23	for	for	ADP
aad-295	29	24	agricultural	agricultural	ADJ
aad-295	29	25	issue	issue	NOUN
aad-295	29	26	-	-	PUNCT
aad-295	29	27	related	relate	VERB
aad-295	29	28	communication	communication	NOUN
aad-295	29	29	with	with	ADP
aad-295	29	30	the	the	DET
aad-295	29	31	public	public	NOUN
aad-295	29	32	and	and	CCONJ
aad-295	29	33	to	to	PART
aad-295	29	34	promote	promote	VERB
aad-295	29	35	social	social	ADJ
aad-295	29	36	movements	movement	NOUN
aad-295	29	37	(	(	PUNCT
aad-295	29	38	graybill	graybill	NOUN
aad-295	29	39	-	-	PUNCT
aad-295	29	40	leonard	leonard	PROPN
aad-295	29	41	et	et	PROPN
aad-295	29	42	al	al	PROPN
aad-295	29	43	.	.	PROPN
aad-295	29	44	,	,	PUNCT
aad-295	29	45	2011	2011	NUM
aad-295	29	46	)	)	PUNCT
aad-295	29	47	.	.	PUNCT
aad-295	30	1	florida	florida	PROPN
aad-295	30	2	fruit	fruit	PROPN
aad-295	30	3	and	and	CCONJ
aad-295	30	4	vegetable	vegetable	NOUN
aad-295	30	5	farms	farm	NOUN
aad-295	30	6	are	be	AUX
aad-295	30	7	provided	provide	VERB
aad-295	30	8	an	an	DET
aad-295	30	9	opportunity	opportunity	NOUN
aad-295	30	10	to	to	PART
aad-295	30	11	connect	connect	VERB
aad-295	30	12	with	with	ADP
aad-295	30	13	consumers	consumer	NOUN
aad-295	30	14	through	through	ADP
aad-295	30	15	social	social	ADJ
aad-295	30	16	media	medium	NOUN
aad-295	30	17	,	,	PUNCT
aad-295	30	18	promote	promote	VERB
aad-295	30	19	their	their	PRON
aad-295	30	20	products	product	NOUN
aad-295	30	21	,	,	PUNCT
aad-295	30	22	and	and	CCONJ
aad-295	30	23	provide	provide	VERB
aad-295	30	24	farm	farm	NOUN
aad-295	30	25	updates	update	NOUN
aad-295	30	26	.	.	PUNCT
aad-295	31	1	facebook	facebook	PROPN
aad-295	31	2	was	be	AUX
aad-295	31	3	first	first	ADV
aad-295	31	4	launched	launch	VERB
aad-295	31	5	in	in	ADP
aad-295	31	6	2004	2004	NUM
aad-295	31	7	(	(	PUNCT
aad-295	31	8	maryville	maryville	PROPN
aad-295	31	9	university	university	PROPN
aad-295	31	10	,	,	PUNCT
aad-295	31	11	n.d	n.d	PROPN
aad-295	31	12	.	.	PROPN
aad-295	31	13	)	)	PUNCT
aad-295	31	14	and	and	CCONJ
aad-295	31	15	has	have	AUX
aad-295	31	16	proliferated	proliferate	VERB
aad-295	31	17	,	,	PUNCT
aad-295	31	18	with	with	ADP
aad-295	31	19	over	over	ADP
aad-295	31	20	2.96	2.96	NUM
aad-295	31	21	billion	billion	NUM
aad-295	31	22	active	active	ADJ
aad-295	31	23	users	user	NOUN
aad-295	31	24	as	as	ADP
aad-295	31	25	of	of	ADP
aad-295	31	26	the	the	DET
aad-295	31	27	fourth	fourth	ADJ
aad-295	31	28	quarter	quarter	NOUN
aad-295	31	29	of	of	ADP
aad-295	31	30	2022	2022	NUM
aad-295	31	31	(	(	PUNCT
aad-295	31	32	statista	statista	NOUN
aad-295	31	33	,	,	PUNCT
aad-295	31	34	2023	2023	NUM
aad-295	31	35	)	)	PUNCT
aad-295	31	36	.	.	PUNCT
aad-295	32	1	since	since	SCONJ
aad-295	32	2	its	its	PRON
aad-295	32	3	initial	initial	ADJ
aad-295	32	4	launch	launch	NOUN
aad-295	32	5	,	,	PUNCT
aad-295	32	6	facebook	facebook	PROPN
aad-295	32	7	has	have	AUX
aad-295	32	8	experienced	experience	VERB
aad-295	32	9	several	several	ADJ
aad-295	32	10	updates	update	NOUN
aad-295	32	11	,	,	PUNCT
aad-295	32	12	and	and	CCONJ
aad-295	32	13	new	new	ADJ
aad-295	32	14	tools	tool	NOUN
aad-295	32	15	have	have	AUX
aad-295	32	16	become	become	VERB
aad-295	32	17	available	available	ADJ
aad-295	32	18	for	for	ADP
aad-295	32	19	users	user	NOUN
aad-295	32	20	,	,	PUNCT
aad-295	32	21	like	like	ADP
aad-295	32	22	the	the	DET
aad-295	32	23	like	like	ADJ
aad-295	32	24	button	button	NOUN
aad-295	32	25	,	,	PUNCT
aad-295	32	26	born	bear	VERB
aad-295	32	27	in	in	ADP
aad-295	32	28	2009	2009	NUM
aad-295	32	29	(	(	PUNCT
aad-295	32	30	kincaid	kincaid	PROPN
aad-295	32	31	,	,	PUNCT
aad-295	32	32	2009	2009	NUM
aad-295	32	33	)	)	PUNCT
aad-295	32	34	.	.	PUNCT
aad-295	33	1	not	not	PART
aad-295	33	2	only	only	ADV
aad-295	33	3	does	do	AUX
aad-295	33	4	the	the	DET
aad-295	33	5	like	like	ADJ
aad-295	33	6	button	button	NOUN
aad-295	33	7	provide	provide	VERB
aad-295	33	8	a	a	DET
aad-295	33	9	user	user	NOUN
aad-295	33	10	’s	’s	PART
aad-295	33	11	affirmation	affirmation	NOUN
aad-295	33	12	of	of	ADP
aad-295	33	13	a	a	DET
aad-295	33	14	post	post	NOUN
aad-295	33	15	,	,	PUNCT
aad-295	33	16	but	but	CCONJ
aad-295	33	17	it	it	PRON
aad-295	33	18	also	also	ADV
aad-295	33	19	may	may	AUX
aad-295	33	20	push	push	VERB
aad-295	33	21	the	the	DET
aad-295	33	22	content	content	NOUN
aad-295	33	23	they	they	PRON
aad-295	33	24	indicated	indicate	VERB
aad-295	33	25	they	they	PRON
aad-295	33	26	liked	like	VERB
aad-295	33	27	to	to	ADP
aad-295	33	28	the	the	DET
aad-295	33	29	newsfeed	newsfeed	NOUN
aad-295	33	30	of	of	ADP
aad-295	33	31	those	those	PRON
aad-295	33	32	who	who	PRON
aad-295	33	33	are	be	AUX
aad-295	33	34	friends	friend	NOUN
aad-295	33	35	with	with	ADP
aad-295	33	36	them	they	PRON
aad-295	33	37	on	on	ADP
aad-295	33	38	the	the	DET
aad-295	33	39	social	social	ADJ
aad-295	33	40	media	media	NOUN
aad-295	33	41	network	network	NOUN
aad-295	33	42	(	(	PUNCT
aad-295	33	43	mangalindan	mangalindan	NOUN
aad-295	33	44	,	,	PUNCT
aad-295	33	45	2015	2015	NUM
aad-295	33	46	)	)	PUNCT
aad-295	33	47	.	.	PUNCT
aad-295	34	1	while	while	SCONJ
aad-295	34	2	simple	simple	ADJ
aad-295	34	3	,	,	PUNCT
aad-295	34	4	the	the	DET
aad-295	34	5	like	like	ADJ
aad-295	34	6	button	button	NOUN
aad-295	34	7	left	leave	VERB
aad-295	34	8	facebook	facebook	NOUN
aad-295	34	9	users	user	NOUN
aad-295	34	10	wanting	want	VERB
aad-295	34	11	more	more	ADJ
aad-295	34	12	(	(	PUNCT
aad-295	34	13	kapoor	kapoor	PROPN
aad-295	34	14	et	et	PROPN
aad-295	34	15	al	al	PROPN
aad-295	34	16	.	.	PROPN
aad-295	34	17	,	,	PUNCT
aad-295	34	18	2018	2018	NUM
aad-295	34	19	)	)	PUNCT
aad-295	34	20	.	.	PUNCT
aad-295	35	1	thus	thus	ADV
aad-295	35	2	,	,	PUNCT
aad-295	35	3	on	on	ADP
aad-295	35	4	february	february	PROPN
aad-295	35	5	24	24	NUM
aad-295	35	6	,	,	PUNCT
aad-295	35	7	2016	2016	NUM
aad-295	35	8	,	,	PUNCT
aad-295	35	9	reactions	reaction	NOUN
aad-295	35	10	became	become	VERB
aad-295	35	11	available	available	ADJ
aad-295	35	12	to	to	PART
aad-295	35	13	facebook	facebook	VERB
aad-295	35	14	users	user	NOUN
aad-295	35	15	allowing	allow	VERB
aad-295	35	16	users	user	NOUN
aad-295	35	17	to	to	PART
aad-295	35	18	show	show	VERB
aad-295	35	19	different	different	ADJ
aad-295	35	20	reactions	reaction	NOUN
aad-295	35	21	to	to	ADP
aad-295	35	22	a	a	DET
aad-295	35	23	post	post	NOUN
aad-295	35	24	(	(	PUNCT
aad-295	35	25	newton	newton	PROPN
aad-295	35	26	,	,	PUNCT
aad-295	35	27	2016	2016	NUM
aad-295	35	28	)	)	PUNCT
aad-295	35	29	.	.	PUNCT
aad-295	36	1	in	in	ADP
aad-295	36	2	april	april	PROPN
aad-295	36	3	2020	2020	NUM
aad-295	36	4	,	,	PUNCT
aad-295	36	5	amidst	amidst	ADP
aad-295	36	6	the	the	DET
aad-295	36	7	onset	onset	NOUN
aad-295	36	8	of	of	ADP
aad-295	36	9	the	the	DET
aad-295	36	10	covid-19	covid-19	PROPN
aad-295	36	11	pandemic	pandemic	NOUN
aad-295	36	12	,	,	PUNCT
aad-295	36	13	the	the	DET
aad-295	36	14	care	care	NOUN
aad-295	36	15	reaction	reaction	NOUN
aad-295	36	16	was	be	AUX
aad-295	36	17	included	include	VERB
aad-295	36	18	in	in	ADP
aad-295	36	19	the	the	DET
aad-295	36	20	list	list	NOUN
aad-295	36	21	of	of	ADP
aad-295	36	22	available	available	ADJ
aad-295	36	23	reactions	reaction	NOUN
aad-295	36	24	(	(	PUNCT
aad-295	36	25	lunden	lunden	ADJ
aad-295	36	26	,	,	PUNCT
aad-295	36	27	2020	2020	NUM
aad-295	36	28	)	)	PUNCT
aad-295	36	29	.	.	PUNCT
aad-295	37	1	although	although	SCONJ
aad-295	37	2	facebook	facebook	PROPN
aad-295	37	3	’s	’s	PART
aad-295	37	4	algorithm	algorithm	NOUN
aad-295	37	5	is	be	AUX
aad-295	37	6	ever	ever	ADV
aad-295	37	7	-	-	PUNCT
aad-295	37	8	changing	change	VERB
aad-295	37	9	,	,	PUNCT
aad-295	37	10	users	user	NOUN
aad-295	37	11	see	see	VERB
aad-295	37	12	more	more	ADJ
aad-295	37	13	of	of	ADP
aad-295	37	14	the	the	DET
aad-295	37	15	content	content	NOUN
aad-295	37	16	they	they	PRON
aad-295	37	17	click	click	VERB
aad-295	37	18	like	like	INTJ
aad-295	37	19	on	on	ADP
aad-295	37	20	most	most	ADJ
aad-295	37	21	and	and	CCONJ
aad-295	37	22	less	less	ADJ
aad-295	37	23	of	of	ADP
aad-295	37	24	the	the	DET
aad-295	37	25	content	content	NOUN
aad-295	37	26	they	they	PRON
aad-295	37	27	continually	continually	ADV
aad-295	37	28	scroll	scroll	VERB
aad-295	37	29	past	past	ADV
aad-295	37	30	.	.	PUNCT
aad-295	38	1	with	with	ADP
aad-295	38	2	this	this	PRON
aad-295	38	3	,	,	PUNCT
aad-295	38	4	engagement	engagement	NOUN
aad-295	38	5	is	be	AUX
aad-295	38	6	an	an	DET
aad-295	38	7	important	important	ADJ
aad-295	38	8	metric	metric	NOUN
aad-295	38	9	that	that	PRON
aad-295	38	10	provides	provide	VERB
aad-295	38	11	insight	insight	NOUN
aad-295	38	12	into	into	ADP
aad-295	38	13	an	an	DET
aad-295	38	14	organization	organization	NOUN
aad-295	38	15	’s	’s	PART
aad-295	38	16	posts	post	NOUN
aad-295	38	17	(	(	PUNCT
aad-295	38	18	constine	constine	NOUN
aad-295	38	19	,	,	PUNCT
aad-295	38	20	2016	2016	NUM
aad-295	38	21	)	)	PUNCT
aad-295	38	22	.	.	PUNCT
aad-295	39	1	before	before	ADP
aad-295	39	2	social	social	ADJ
aad-295	39	3	media	medium	NOUN
aad-295	39	4	,	,	PUNCT
aad-295	39	5	communication	communication	NOUN
aad-295	39	6	channels	channel	NOUN
aad-295	39	7	had	have	VERB
aad-295	39	8	limited	limit	VERB
aad-295	39	9	opportunities	opportunity	NOUN
aad-295	39	10	to	to	PART
aad-295	39	11	quickly	quickly	ADV
aad-295	39	12	reach	reach	VERB
aad-295	39	13	a	a	DET
aad-295	39	14	specific	specific	ADJ
aad-295	39	15	audience	audience	NOUN
aad-295	39	16	of	of	ADP
aad-295	39	17	interest	interest	NOUN
aad-295	39	18	(	(	PUNCT
aad-295	39	19	owen	owen	PROPN
aad-295	39	20	&	&	CCONJ
aad-295	39	21	humphrey	humphrey	PROPN
aad-295	39	22	,	,	PUNCT
aad-295	39	23	2009	2009	NUM
aad-295	39	24	)	)	PUNCT
aad-295	39	25	;	;	PUNCT
aad-295	39	26	often	often	ADV
aad-295	39	27	,	,	PUNCT
aad-295	39	28	it	it	PRON
aad-295	39	29	was	be	AUX
aad-295	39	30	unclear	unclear	ADJ
aad-295	39	31	if	if	SCONJ
aad-295	39	32	the	the	DET
aad-295	39	33	message	message	NOUN
aad-295	39	34	reached	reach	VERB
aad-295	39	35	the	the	DET
aad-295	39	36	intended	intend	VERB
aad-295	39	37	target	target	NOUN
aad-295	39	38	audience	audience	NOUN
aad-295	39	39	.	.	PUNCT
aad-295	40	1	platforms	platform	NOUN
aad-295	40	2	,	,	PUNCT
aad-295	40	3	including	include	VERB
aad-295	40	4	facebook	facebook	NOUN
aad-295	40	5	,	,	PUNCT
aad-295	40	6	automatically	automatically	ADV
aad-295	40	7	capture	capture	VERB
aad-295	40	8	a	a	DET
aad-295	40	9	variety	variety	NOUN
aad-295	40	10	of	of	ADP
aad-295	40	11	analytics	analytic	NOUN
aad-295	40	12	that	that	PRON
aad-295	40	13	provide	provide	VERB
aad-295	40	14	insight	insight	NOUN
aad-295	40	15	into	into	ADP
aad-295	40	16	post	post	ADJ
aad-295	40	17	-	-	NOUN
aad-295	40	18	performance	performance	NOUN
aad-295	40	19	and	and	CCONJ
aad-295	40	20	engagement	engagement	NOUN
aad-295	40	21	.	.	PUNCT
aad-295	41	1	examples	example	NOUN
aad-295	41	2	of	of	ADP
aad-295	41	3	engagement	engagement	NOUN
aad-295	41	4	include	include	VERB
aad-295	41	5	liking	like	VERB
aad-295	41	6	,	,	PUNCT
aad-295	41	7	commenting	commenting	NOUN
aad-295	41	8	,	,	PUNCT
aad-295	41	9	or	or	CCONJ
aad-295	41	10	sharing	share	VERB
aad-295	41	11	a	a	DET
aad-295	41	12	post	post	NOUN
aad-295	41	13	;	;	PUNCT
aad-295	41	14	however	however	ADV
aad-295	41	15	,	,	PUNCT
aad-295	41	16	on	on	ADP
aad-295	41	17	facebook	facebook	PROPN
aad-295	41	18	,	,	PUNCT
aad-295	41	19	engagement	engagement	NOUN
aad-295	41	20	is	be	AUX
aad-295	41	21	any	any	DET
aad-295	41	22	action	action	NOUN
aad-295	41	23	on	on	ADP
aad-295	41	24	a	a	DET
aad-295	41	25	specific	specific	ADJ
aad-295	41	26	page	page	NOUN
aad-295	41	27	or	or	CCONJ
aad-295	41	28	post	post	NOUN
aad-295	41	29	(	(	PUNCT
aad-295	41	30	mclachlan	mclachlan	PROPN
aad-295	41	31	&	&	CCONJ
aad-295	41	32	newberry	newberry	PROPN
aad-295	41	33	,	,	PUNCT
aad-295	41	34	2021	2021	NUM
aad-295	41	35	)	)	PUNCT
aad-295	41	36	.	.	PUNCT
aad-295	42	1	research	research	NOUN
aad-295	42	2	from	from	ADP
aad-295	42	3	statista	statista	NOUN
aad-295	42	4	(	(	PUNCT
aad-295	42	5	2023	2023	NUM
aad-295	42	6	)	)	PUNCT
aad-295	42	7	indicated	indicate	VERB
aad-295	42	8	that	that	SCONJ
aad-295	42	9	the	the	DET
aad-295	42	10	average	average	ADJ
aad-295	42	11	facebook	facebook	NOUN
aad-295	42	12	engagement	engagement	NOUN
aad-295	42	13	rate	rate	NOUN
aad-295	42	14	for	for	ADP
aad-295	42	15	the	the	DET
aad-295	42	16	third	third	ADJ
aad-295	42	17	quarter	quarter	NOUN
aad-295	42	18	of	of	ADP
aad-295	42	19	2022	2022	NUM
aad-295	42	20	was	be	AUX
aad-295	42	21	0.07	0.07	NUM
aad-295	42	22	.	.	PUNCT
aad-295	43	1	while	while	SCONJ
aad-295	43	2	the	the	DET
aad-295	43	3	engagement	engagement	NOUN
aad-295	43	4	rate	rate	NOUN
aad-295	43	5	numbers	number	NOUN
aad-295	43	6	do	do	AUX
aad-295	43	7	not	not	PART
aad-295	43	8	appear	appear	VERB
aad-295	43	9	bold	bold	ADJ
aad-295	43	10	,	,	PUNCT
aad-295	43	11	being	be	AUX
aad-295	43	12	attentive	attentive	ADJ
aad-295	43	13	to	to	ADP
aad-295	43	14	engagement	engagement	NOUN
aad-295	43	15	rates	rate	NOUN
aad-295	43	16	is	be	AUX
aad-295	43	17	essential	essential	ADJ
aad-295	43	18	in	in	ADP
aad-295	43	19	a	a	DET
aad-295	43	20	successful	successful	ADJ
aad-295	43	21	social	social	ADJ
aad-295	43	22	media	medium	NOUN
aad-295	43	23	strategy	strategy	NOUN
aad-295	43	24	.	.	PUNCT
aad-295	44	1	kite	kite	NOUN
aad-295	44	2	et	et	PROPN
aad-295	44	3	al	al	PROPN
aad-295	44	4	.	.	PUNCT
aad-295	45	1	(	(	PUNCT
aad-295	45	2	2016	2016	NUM
aad-295	45	3	)	)	PUNCT
aad-295	45	4	identifies	identify	VERB
aad-295	45	5	the	the	DET
aad-295	45	6	need	need	NOUN
aad-295	45	7	to	to	PART
aad-295	45	8	invest	invest	VERB
aad-295	45	9	resources	resource	NOUN
aad-295	45	10	into	into	ADP
aad-295	45	11	managing	manage	VERB
aad-295	45	12	facebook	facebook	NOUN
aad-295	45	13	for	for	ADP
aad-295	45	14	quality	quality	NOUN
aad-295	45	15	content	content	NOUN
aad-295	45	16	and	and	CCONJ
aad-295	45	17	the	the	DET
aad-295	45	18	success	success	NOUN
aad-295	45	19	of	of	ADP
aad-295	45	20	the	the	DET
aad-295	45	21	posts	post	NOUN
aad-295	45	22	.	.	PUNCT
aad-295	46	1	evidence	evidence	NOUN
aad-295	46	2	exists	exist	VERB
aad-295	46	3	linking	link	VERB
aad-295	46	4	facebook	facebook	PROPN
aad-295	46	5	engagement	engagement	NOUN
aad-295	46	6	with	with	ADP
aad-295	46	7	sales	sale	NOUN
aad-295	46	8	(	(	PUNCT
aad-295	46	9	goh	goh	PROPN
aad-295	46	10	et	et	PROPN
aad-295	46	11	al	al	PROPN
aad-295	46	12	.	.	PROPN
aad-295	46	13	,	,	PUNCT
aad-295	46	14	2013	2013	NUM
aad-295	46	15	)	)	PUNCT
aad-295	46	16	.	.	PUNCT
aad-295	47	1	analyzing	analyze	VERB
aad-295	47	2	facebook	facebook	PROPN
aad-295	47	3	engagement	engagement	NOUN
aad-295	47	4	rates	rate	NOUN
aad-295	47	5	allows	allow	VERB
aad-295	47	6	organizations	organization	NOUN
aad-295	47	7	to	to	PART
aad-295	47	8	identify	identify	VERB
aad-295	47	9	what	what	PRON
aad-295	47	10	posts	post	NOUN
aad-295	47	11	perform	perform	VERB
aad-295	47	12	best	good	ADJ
aad-295	47	13	among	among	ADP
aad-295	47	14	the	the	DET
aad-295	47	15	intended	intended	ADJ
aad-295	47	16	audience	audience	NOUN
aad-295	47	17	.	.	PUNCT
aad-295	48	1	while	while	SCONJ
aad-295	48	2	social	social	ADJ
aad-295	48	3	media	medium	NOUN
aad-295	48	4	provides	provide	VERB
aad-295	48	5	the	the	DET
aad-295	48	6	previously	previously	ADV
aad-295	48	7	mentioned	mention	VERB
aad-295	48	8	opportunities	opportunity	NOUN
aad-295	48	9	,	,	PUNCT
aad-295	48	10	it	it	PRON
aad-295	48	11	is	be	AUX
aad-295	48	12	still	still	ADV
aad-295	48	13	not	not	PART
aad-295	48	14	considered	consider	VERB
aad-295	48	15	a	a	DET
aad-295	48	16	vital	vital	ADJ
aad-295	48	17	component	component	NOUN
aad-295	48	18	of	of	ADP
aad-295	48	19	all	all	DET
aad-295	48	20	marketing	marketing	NOUN
aad-295	48	21	strategies	strategy	NOUN
aad-295	48	22	,	,	PUNCT
aad-295	48	23	resulting	result	VERB
aad-295	48	24	in	in	ADP
aad-295	48	25	neglect	neglect	NOUN
aad-295	48	26	of	of	ADP
aad-295	48	27	the	the	DET
aad-295	48	28	platforms	platform	NOUN
aad-295	48	29	and	and	CCONJ
aad-295	48	30	underfunding	underfunde	VERB
aad-295	48	31	to	to	PART
aad-295	48	32	effectively	effectively	ADV
aad-295	48	33	carry	carry	VERB
aad-295	48	34	out	out	ADP
aad-295	48	35	social	social	ADJ
aad-295	48	36	media	medium	NOUN
aad-295	48	37	responsibilities	responsibility	NOUN
aad-295	48	38	(	(	PUNCT
aad-295	48	39	hays	hay	NOUN
aad-295	48	40	et	et	NOUN
aad-295	48	41	al	al	PROPN
aad-295	48	42	.	.	PROPN
aad-295	48	43	,	,	PUNCT
aad-295	48	44	2013	2013	NUM
aad-295	48	45	)	)	PUNCT
aad-295	48	46	.	.	PUNCT
aad-295	49	1	the	the	DET
aad-295	49	2	data	data	NOUN
aad-295	49	3	analytics	analytic	NOUN
aad-295	49	4	provide	provide	VERB
aad-295	49	5	can	can	AUX
aad-295	49	6	be	be	AUX
aad-295	49	7	a	a	DET
aad-295	49	8	resource	resource	NOUN
aad-295	49	9	to	to	PART
aad-295	49	10	indicate	indicate	VERB
aad-295	49	11	the	the	DET
aad-295	49	12	importance	importance	NOUN
aad-295	49	13	of	of	ADP
aad-295	49	14	utilizing	utilize	VERB
aad-295	49	15	facebook	facebook	NOUN
aad-295	49	16	,	,	PUNCT
aad-295	49	17	specifically	specifically	ADV
aad-295	49	18	in	in	ADP
aad-295	49	19	this	this	DET
aad-295	49	20	study	study	NOUN
aad-295	49	21	,	,	PUNCT
aad-295	49	22	in	in	ADP
aad-295	49	23	fruit	fruit	NOUN
aad-295	49	24	and	and	CCONJ
aad-295	49	25	vegetable	vegetable	NOUN
aad-295	49	26	operations	operation	NOUN
aad-295	49	27	.	.	PUNCT
aad-295	50	1	doyle	doyle	PROPN
aad-295	50	2	et	et	PROPN
aad-295	50	3	al	al	PROPN
aad-295	50	4	.	.	PUNCT
aad-295	50	5	advancements	advancement	NOUN
aad-295	50	6	in	in	ADP
aad-295	50	7	agricultural	agricultural	ADJ
aad-295	50	8	development	development	NOUN
aad-295	50	9	https://doi.org/10.37433/aad.v4i2.295	https://doi.org/10.37433/aad.v4i2.295	PROPN
aad-295	50	10	106	106	NUM
aad-295	50	11	purpose	purpose	NOUN
aad-295	50	12	this	this	DET
aad-295	50	13	quantitative	quantitative	ADJ
aad-295	50	14	content	content	NOUN
aad-295	50	15	analysis	analysis	NOUN
aad-295	50	16	aimed	aim	VERB
aad-295	50	17	to	to	PART
aad-295	50	18	determine	determine	VERB
aad-295	50	19	the	the	DET
aad-295	50	20	presence	presence	NOUN
aad-295	50	21	of	of	ADP
aad-295	50	22	florida	florida	PROPN
aad-295	50	23	fruit	fruit	NOUN
aad-295	50	24	and	and	CCONJ
aad-295	50	25	vegetable	vegetable	NOUN
aad-295	50	26	producers	producer	NOUN
aad-295	50	27	on	on	ADP
aad-295	50	28	social	social	ADJ
aad-295	50	29	media	medium	NOUN
aad-295	50	30	and	and	CCONJ
aad-295	50	31	determine	determine	VERB
aad-295	50	32	the	the	DET
aad-295	50	33	relationship	relationship	NOUN
aad-295	50	34	between	between	ADP
aad-295	50	35	types	type	NOUN
aad-295	50	36	of	of	ADP
aad-295	50	37	facebook	facebook	NOUN
aad-295	50	38	posts	post	NOUN
aad-295	50	39	and	and	CCONJ
aad-295	50	40	the	the	DET
aad-295	50	41	engagement	engagement	NOUN
aad-295	50	42	rate	rate	NOUN
aad-295	50	43	by	by	ADP
aad-295	50	44	collecting	collect	VERB
aad-295	50	45	relevant	relevant	ADJ
aad-295	50	46	analytic	analytic	ADJ
aad-295	50	47	data	datum	NOUN
aad-295	50	48	.	.	PUNCT
aad-295	51	1	the	the	DET
aad-295	51	2	following	follow	VERB
aad-295	51	3	four	four	NUM
aad-295	51	4	research	research	NOUN
aad-295	51	5	objectives	objective	NOUN
aad-295	51	6	guided	guide	VERB
aad-295	51	7	this	this	DET
aad-295	51	8	study	study	NOUN
aad-295	51	9	:	:	PUNCT
aad-295	51	10	1	1	X
aad-295	51	11	.	.	X
aad-295	51	12	determine	determine	VERB
aad-295	51	13	the	the	DET
aad-295	51	14	presence	presence	NOUN
aad-295	51	15	of	of	ADP
aad-295	51	16	florida	florida	PROPN
aad-295	51	17	fruit	fruit	NOUN
aad-295	51	18	and	and	CCONJ
aad-295	51	19	vegetable	vegetable	NOUN
aad-295	51	20	producers	producer	NOUN
aad-295	51	21	on	on	ADP
aad-295	51	22	social	social	ADJ
aad-295	51	23	media	medium	NOUN
aad-295	51	24	.	.	PUNCT
aad-295	52	1	2	2	X
aad-295	52	2	.	.	X
aad-295	52	3	describe	describe	VERB
aad-295	52	4	facebook	facebook	NOUN
aad-295	52	5	activity	activity	NOUN
aad-295	52	6	by	by	ADP
aad-295	52	7	florida	florida	PROPN
aad-295	52	8	fruit	fruit	NOUN
aad-295	52	9	and	and	CCONJ
aad-295	52	10	vegetable	vegetable	NOUN
aad-295	52	11	producers	producer	NOUN
aad-295	52	12	.	.	PUNCT
aad-295	53	1	3	3	X
aad-295	53	2	.	.	X
aad-295	53	3	determine	determine	VERB
aad-295	53	4	the	the	DET
aad-295	53	5	types	type	NOUN
aad-295	53	6	of	of	ADP
aad-295	53	7	facebook	facebook	NOUN
aad-295	53	8	posts	post	NOUN
aad-295	53	9	used	use	VERB
aad-295	53	10	by	by	ADP
aad-295	53	11	florida	florida	PROPN
aad-295	53	12	fruit	fruit	NOUN
aad-295	53	13	and	and	CCONJ
aad-295	53	14	vegetable	vegetable	NOUN
aad-295	53	15	producers	producer	NOUN
aad-295	53	16	.	.	PUNCT
aad-295	54	1	4	4	X
aad-295	54	2	.	.	X
aad-295	54	3	define	define	VERB
aad-295	54	4	farm	farm	NOUN
aad-295	54	5	engagement	engagement	NOUN
aad-295	54	6	rate	rate	NOUN
aad-295	54	7	levels	level	NOUN
aad-295	54	8	by	by	ADP
aad-295	54	9	strategy	strategy	NOUN
aad-295	54	10	.	.	PUNCT
aad-295	55	1	methods	method	NOUN
aad-295	55	2	quantitative	quantitative	ADJ
aad-295	55	3	research	research	NOUN
aad-295	55	4	is	be	AUX
aad-295	55	5	utilized	utilize	VERB
aad-295	55	6	to	to	PART
aad-295	55	7	aid	aid	VERB
aad-295	55	8	researchers	researcher	NOUN
aad-295	55	9	in	in	ADP
aad-295	55	10	interpreting	interpret	VERB
aad-295	55	11	the	the	DET
aad-295	55	12	relationships	relationship	NOUN
aad-295	55	13	between	between	ADP
aad-295	55	14	different	different	ADJ
aad-295	55	15	variables	variable	NOUN
aad-295	55	16	(	(	PUNCT
aad-295	55	17	field	field	NOUN
aad-295	55	18	,	,	PUNCT
aad-295	55	19	2000	2000	NUM
aad-295	55	20	)	)	PUNCT
aad-295	55	21	,	,	PUNCT
aad-295	55	22	which	which	PRON
aad-295	55	23	can	can	AUX
aad-295	55	24	allow	allow	VERB
aad-295	55	25	results	result	NOUN
aad-295	55	26	to	to	PART
aad-295	55	27	be	be	AUX
aad-295	55	28	generalized	generalize	VERB
aad-295	55	29	to	to	ADP
aad-295	55	30	a	a	DET
aad-295	55	31	larger	large	ADJ
aad-295	55	32	population	population	NOUN
aad-295	55	33	.	.	PUNCT
aad-295	56	1	specifically	specifically	ADV
aad-295	56	2	,	,	PUNCT
aad-295	56	3	a	a	DET
aad-295	56	4	quantitative	quantitative	ADJ
aad-295	56	5	content	content	NOUN
aad-295	56	6	analysis	analysis	NOUN
aad-295	56	7	analyzes	analyze	VERB
aad-295	56	8	the	the	DET
aad-295	56	9	relationships	relationship	NOUN
aad-295	56	10	between	between	ADP
aad-295	56	11	values	value	NOUN
aad-295	56	12	assigned	assign	VERB
aad-295	56	13	to	to	ADP
aad-295	56	14	types	type	NOUN
aad-295	56	15	of	of	ADP
aad-295	56	16	communication	communication	NOUN
aad-295	56	17	(	(	PUNCT
aad-295	56	18	riffe	riffe	PROPN
aad-295	56	19	et	et	PROPN
aad-295	56	20	al	al	PROPN
aad-295	56	21	.	.	PROPN
aad-295	56	22	,	,	PUNCT
aad-295	56	23	2005	2005	NUM
aad-295	56	24	)	)	PUNCT
aad-295	56	25	.	.	PUNCT
aad-295	57	1	by	by	ADP
aad-295	57	2	nature	nature	NOUN
aad-295	57	3	,	,	PUNCT
aad-295	57	4	quantitative	quantitative	ADJ
aad-295	57	5	content	content	NOUN
aad-295	57	6	analysis	analysis	NOUN
aad-295	57	7	is	be	AUX
aad-295	57	8	systematic	systematic	ADJ
aad-295	57	9	and	and	CCONJ
aad-295	57	10	replicable	replicable	ADJ
aad-295	57	11	(	(	PUNCT
aad-295	57	12	riffe	riffe	PROPN
aad-295	57	13	et	et	PROPN
aad-295	57	14	al	al	PROPN
aad-295	57	15	.	.	PROPN
aad-295	57	16	,	,	PUNCT
aad-295	57	17	2005	2005	NUM
aad-295	57	18	)	)	PUNCT
aad-295	57	19	,	,	PUNCT
aad-295	57	20	which	which	PRON
aad-295	57	21	is	be	AUX
aad-295	57	22	important	important	ADJ
aad-295	57	23	to	to	PART
aad-295	57	24	note	note	VERB
aad-295	57	25	as	as	SCONJ
aad-295	57	26	this	this	DET
aad-295	57	27	study	study	NOUN
aad-295	57	28	was	be	AUX
aad-295	57	29	conducted	conduct	VERB
aad-295	57	30	during	during	ADP
aad-295	57	31	the	the	DET
aad-295	57	32	covid-19	covid-19	PROPN
aad-295	57	33	pandemic	pandemic	NOUN
aad-295	57	34	in	in	ADP
aad-295	57	35	2020	2020	NUM
aad-295	57	36	.	.	PUNCT
aad-295	58	1	the	the	DET
aad-295	58	2	reciprocity	reciprocity	NOUN
aad-295	58	3	of	of	ADP
aad-295	58	4	this	this	DET
aad-295	58	5	study	study	NOUN
aad-295	58	6	allows	allow	VERB
aad-295	58	7	for	for	ADP
aad-295	58	8	its	its	PRON
aad-295	58	9	replication	replication	NOUN
aad-295	58	10	during	during	ADP
aad-295	58	11	other	other	ADJ
aad-295	58	12	years	year	NOUN
aad-295	58	13	without	without	ADP
aad-295	58	14	the	the	DET
aad-295	58	15	impact	impact	NOUN
aad-295	58	16	of	of	ADP
aad-295	58	17	messaging	messaging	NOUN
aad-295	58	18	during	during	ADP
aad-295	58	19	a	a	DET
aad-295	58	20	global	global	ADJ
aad-295	58	21	pandemic	pandemic	NOUN
aad-295	58	22	.	.	PUNCT
aad-295	59	1	using	use	VERB
aad-295	59	2	this	this	DET
aad-295	59	3	methodology	methodology	NOUN
aad-295	59	4	,	,	PUNCT
aad-295	59	5	this	this	DET
aad-295	59	6	study	study	NOUN
aad-295	59	7	analyzed	analyze	VERB
aad-295	59	8	posts	post	NOUN
aad-295	59	9	from	from	ADP
aad-295	59	10	florida	florida	PROPN
aad-295	59	11	fruit	fruit	NOUN
aad-295	59	12	and	and	CCONJ
aad-295	59	13	vegetable	vegetable	NOUN
aad-295	59	14	producers	producer	NOUN
aad-295	59	15	by	by	ADP
aad-295	59	16	gathering	gather	VERB
aad-295	59	17	analytic	analytic	ADJ
aad-295	59	18	metrics	metric	NOUN
aad-295	59	19	,	,	PUNCT
aad-295	59	20	including	include	VERB
aad-295	59	21	the	the	DET
aad-295	59	22	number	number	NOUN
aad-295	59	23	of	of	ADP
aad-295	59	24	likes	like	NOUN
aad-295	59	25	,	,	PUNCT
aad-295	59	26	comments	comment	NOUN
aad-295	59	27	,	,	PUNCT
aad-295	59	28	and	and	CCONJ
aad-295	59	29	shares	share	NOUN
aad-295	59	30	.	.	PUNCT
aad-295	60	1	two	two	NUM
aad-295	60	2	coders	coder	NOUN
aad-295	60	3	collected	collect	VERB
aad-295	60	4	the	the	DET
aad-295	60	5	data	datum	NOUN
aad-295	60	6	for	for	ADP
aad-295	60	7	this	this	DET
aad-295	60	8	study	study	NOUN
aad-295	60	9	by	by	ADP
aad-295	60	10	visiting	visit	VERB
aad-295	60	11	the	the	DET
aad-295	60	12	facebook	facebook	NOUN
aad-295	60	13	pages	page	NOUN
aad-295	60	14	of	of	ADP
aad-295	60	15	each	each	DET
aad-295	60	16	farm	farm	NOUN
aad-295	60	17	in	in	ADP
aad-295	60	18	december	december	PROPN
aad-295	60	19	2021	2021	NUM
aad-295	60	20	.	.	PUNCT
aad-295	61	1	all	all	DET
aad-295	61	2	posts	post	NOUN
aad-295	61	3	between	between	ADP
aad-295	61	4	january	january	PROPN
aad-295	61	5	1	1	NUM
aad-295	61	6	and	and	CCONJ
aad-295	61	7	december	december	PROPN
aad-295	61	8	31	31	NUM
aad-295	61	9	,	,	PUNCT
aad-295	61	10	2020	2020	NUM
aad-295	61	11	were	be	AUX
aad-295	61	12	copied	copy	VERB
aad-295	61	13	and	and	CCONJ
aad-295	61	14	pasted	paste	VERB
aad-295	61	15	into	into	ADP
aad-295	61	16	an	an	DET
aad-295	61	17	excel	excel	ADJ
aad-295	61	18	sheet	sheet	NOUN
aad-295	61	19	.	.	PUNCT
aad-295	62	1	researchers	researcher	NOUN
aad-295	62	2	collected	collect	VERB
aad-295	62	3	public	public	ADJ
aad-295	62	4	information	information	NOUN
aad-295	62	5	from	from	ADP
aad-295	62	6	the	the	DET
aad-295	62	7	posts	post	NOUN
aad-295	62	8	,	,	PUNCT
aad-295	62	9	including	include	VERB
aad-295	62	10	the	the	DET
aad-295	62	11	post	post	NOUN
aad-295	62	12	link	link	NOUN
aad-295	62	13	,	,	PUNCT
aad-295	62	14	post	post	NOUN
aad-295	62	15	message	message	NOUN
aad-295	62	16	,	,	PUNCT
aad-295	62	17	post	post	NOUN
aad-295	62	18	date	date	NOUN
aad-295	62	19	,	,	PUNCT
aad-295	62	20	post	post	NOUN
aad-295	62	21	type	type	NOUN
aad-295	62	22	,	,	PUNCT
aad-295	62	23	number	number	NOUN
aad-295	62	24	of	of	ADP
aad-295	62	25	comments	comment	NOUN
aad-295	62	26	,	,	PUNCT
aad-295	62	27	number	number	NOUN
aad-295	62	28	of	of	ADP
aad-295	62	29	likes	like	NOUN
aad-295	62	30	,	,	PUNCT
aad-295	62	31	number	number	NOUN
aad-295	62	32	of	of	ADP
aad-295	62	33	other	other	ADJ
aad-295	62	34	reactions	reaction	NOUN
aad-295	62	35	,	,	PUNCT
aad-295	62	36	and	and	CCONJ
aad-295	62	37	number	number	NOUN
aad-295	62	38	of	of	ADP
aad-295	62	39	shares	share	NOUN
aad-295	62	40	,	,	PUNCT
aad-295	62	41	along	along	ADP
aad-295	62	42	with	with	ADP
aad-295	62	43	the	the	DET
aad-295	62	44	total	total	ADJ
aad-295	62	45	page	page	NOUN
aad-295	62	46	likes	like	NOUN
aad-295	62	47	and	and	CCONJ
aad-295	62	48	followers	follower	NOUN
aad-295	62	49	.	.	PUNCT
aad-295	63	1	a	a	DET
aad-295	63	2	census	census	NOUN
aad-295	63	3	sample	sample	NOUN
aad-295	63	4	of	of	ADP
aad-295	63	5	florida	florida	PROPN
aad-295	63	6	fruit	fruit	NOUN
aad-295	63	7	and	and	CCONJ
aad-295	63	8	vegetable	vegetable	NOUN
aad-295	63	9	producers	producer	NOUN
aad-295	63	10	who	who	PRON
aad-295	63	11	submitted	submit	VERB
aad-295	63	12	to	to	ADP
aad-295	63	13	the	the	DET
aad-295	63	14	florida	florida	PROPN
aad-295	63	15	farm	farm	NOUN
aad-295	63	16	to	to	ADP
aad-295	63	17	you	you	PRON
aad-295	63	18	program	program	NOUN
aad-295	63	19	was	be	AUX
aad-295	63	20	used	use	VERB
aad-295	63	21	.	.	PUNCT
aad-295	64	1	the	the	DET
aad-295	64	2	sample	sample	NOUN
aad-295	64	3	was	be	AUX
aad-295	64	4	collected	collect	VERB
aad-295	64	5	from	from	ADP
aad-295	64	6	a	a	DET
aad-295	64	7	list	list	NOUN
aad-295	64	8	provided	provide	VERB
aad-295	64	9	by	by	ADP
aad-295	64	10	the	the	DET
aad-295	64	11	florida	florida	PROPN
aad-295	64	12	department	department	PROPN
aad-295	64	13	of	of	ADP
aad-295	64	14	agriculture	agriculture	PROPN
aad-295	64	15	and	and	CCONJ
aad-295	64	16	consumer	consumer	NOUN
aad-295	64	17	services	service	NOUN
aad-295	64	18	of	of	ADP
aad-295	64	19	the	the	DET
aad-295	64	20	fruit	fruit	NOUN
aad-295	64	21	and	and	CCONJ
aad-295	64	22	vegetable	vegetable	NOUN
aad-295	64	23	producers	producer	NOUN
aad-295	64	24	who	who	PRON
aad-295	64	25	had	have	AUX
aad-295	64	26	submitted	submit	VERB
aad-295	64	27	to	to	ADP
aad-295	64	28	the	the	DET
aad-295	64	29	florida	florida	PROPN
aad-295	64	30	farm	farm	NOUN
aad-295	64	31	to	to	ADP
aad-295	64	32	you	you	PRON
aad-295	64	33	program	program	NOUN
aad-295	64	34	between	between	ADP
aad-295	64	35	its	its	PRON
aad-295	64	36	inception	inception	NOUN
aad-295	64	37	in	in	ADP
aad-295	64	38	january	january	PROPN
aad-295	64	39	2020	2020	NUM
aad-295	64	40	and	and	CCONJ
aad-295	64	41	the	the	DET
aad-295	64	42	export	export	NOUN
aad-295	64	43	date	date	NOUN
aad-295	64	44	of	of	ADP
aad-295	64	45	june	june	PROPN
aad-295	64	46	8	8	NUM
aad-295	64	47	,	,	PUNCT
aad-295	64	48	2021	2021	NUM
aad-295	64	49	.	.	PUNCT
aad-295	65	1	this	this	DET
aad-295	65	2	list	list	NOUN
aad-295	65	3	included	include	VERB
aad-295	65	4	195	195	NUM
aad-295	65	5	submissions	submission	NOUN
aad-295	65	6	.	.	PUNCT
aad-295	66	1	the	the	DET
aad-295	66	2	submissions	submission	NOUN
aad-295	66	3	were	be	AUX
aad-295	66	4	sorted	sort	VERB
aad-295	66	5	only	only	ADV
aad-295	66	6	to	to	PART
aad-295	66	7	include	include	VERB
aad-295	66	8	a	a	DET
aad-295	66	9	relevant	relevant	ADJ
aad-295	66	10	sample	sample	NOUN
aad-295	66	11	of	of	ADP
aad-295	66	12	fruit	fruit	NOUN
aad-295	66	13	and	and	CCONJ
aad-295	66	14	vegetable	vegetable	NOUN
aad-295	66	15	producers	producer	NOUN
aad-295	66	16	for	for	ADP
aad-295	66	17	this	this	DET
aad-295	66	18	study	study	NOUN
aad-295	66	19	.	.	PUNCT
aad-295	67	1	of	of	ADP
aad-295	67	2	the	the	DET
aad-295	67	3	fruit	fruit	NOUN
aad-295	67	4	and	and	CCONJ
aad-295	67	5	vegetable	vegetable	NOUN
aad-295	67	6	submissions	submission	NOUN
aad-295	67	7	,	,	PUNCT
aad-295	67	8	78	78	NUM
aad-295	67	9	were	be	AUX
aad-295	67	10	duplicates	duplicate	NOUN
aad-295	67	11	or	or	CCONJ
aad-295	67	12	otherwise	otherwise	ADV
aad-295	67	13	unusable	unusable	ADJ
aad-295	67	14	,	,	PUNCT
aad-295	67	15	which	which	PRON
aad-295	67	16	allowed	allow	VERB
aad-295	67	17	for	for	ADP
aad-295	67	18	117	117	NUM
aad-295	67	19	farms	farm	NOUN
aad-295	67	20	in	in	ADP
aad-295	67	21	objective	objective	ADJ
aad-295	67	22	one	one	NUM
aad-295	67	23	.	.	PUNCT
aad-295	68	1	other	other	ADJ
aad-295	68	2	objectives	objective	NOUN
aad-295	68	3	were	be	AUX
aad-295	68	4	focused	focus	VERB
aad-295	68	5	on	on	ADP
aad-295	68	6	facebook	facebook	PROPN
aad-295	68	7	.	.	PUNCT
aad-295	69	1	thus	thus	ADV
aad-295	69	2	,	,	PUNCT
aad-295	69	3	farms	farm	NOUN
aad-295	69	4	without	without	ADP
aad-295	69	5	facebook	facebook	PROPN
aad-295	69	6	(	(	PUNCT
aad-295	69	7	n	n	NOUN
aad-295	69	8	=	=	SYM
aad-295	69	9	40	40	NUM
aad-295	69	10	)	)	PUNCT
aad-295	69	11	were	be	AUX
aad-295	69	12	removed	remove	VERB
aad-295	69	13	;	;	PUNCT
aad-295	69	14	77	77	NUM
aad-295	69	15	had	have	VERB
aad-295	69	16	usable	usable	ADJ
aad-295	69	17	and	and	CCONJ
aad-295	69	18	active	active	ADJ
aad-295	69	19	facebook	facebook	NOUN
aad-295	69	20	pages	page	NOUN
aad-295	69	21	.	.	PUNCT
aad-295	70	1	out	out	ADP
aad-295	70	2	of	of	ADP
aad-295	70	3	the	the	DET
aad-295	70	4	77	77	NUM
aad-295	70	5	farms	farm	NOUN
aad-295	70	6	,	,	PUNCT
aad-295	70	7	15	15	NUM
aad-295	70	8	(	(	PUNCT
aad-295	70	9	19.48	19.48	NUM
aad-295	70	10	%	%	NOUN
aad-295	70	11	)	)	PUNCT
aad-295	70	12	were	be	AUX
aad-295	70	13	randomly	randomly	ADV
aad-295	70	14	selected	select	VERB
aad-295	70	15	for	for	ADP
aad-295	70	16	deeper	deep	ADJ
aad-295	70	17	analysis	analysis	NOUN
aad-295	70	18	to	to	PART
aad-295	70	19	fulfill	fulfill	VERB
aad-295	70	20	objectives	objective	NOUN
aad-295	70	21	two	two	NUM
aad-295	70	22	through	through	ADP
aad-295	70	23	four	four	NUM
aad-295	70	24	,	,	PUNCT
aad-295	70	25	which	which	PRON
aad-295	70	26	resulted	result	VERB
aad-295	70	27	in	in	ADP
aad-295	70	28	1,111	1,111	NUM
aad-295	70	29	posts	post	NOUN
aad-295	70	30	in	in	ADP
aad-295	70	31	the	the	DET
aad-295	70	32	subsample	subsample	NOUN
aad-295	70	33	.	.	PUNCT
aad-295	71	1	a	a	DET
aad-295	71	2	codebook	codebook	NOUN
aad-295	71	3	was	be	AUX
aad-295	71	4	created	create	VERB
aad-295	71	5	for	for	SCONJ
aad-295	71	6	two	two	NUM
aad-295	71	7	researchers	researcher	NOUN
aad-295	71	8	to	to	PART
aad-295	71	9	collect	collect	VERB
aad-295	71	10	post	post	NOUN
aad-295	71	11	data	datum	NOUN
aad-295	71	12	and	and	CCONJ
aad-295	71	13	code	code	VERB
aad-295	71	14	each	each	DET
aad-295	71	15	post	post	NOUN
aad-295	71	16	from	from	ADP
aad-295	71	17	the	the	DET
aad-295	71	18	15	15	NUM
aad-295	71	19	farms	farm	NOUN
aad-295	71	20	.	.	PUNCT
aad-295	72	1	the	the	DET
aad-295	72	2	codebook	codebook	NOUN
aad-295	72	3	was	be	AUX
aad-295	72	4	created	create	VERB
aad-295	72	5	by	by	ADP
aad-295	72	6	a	a	DET
aad-295	72	7	university	university	NOUN
aad-295	72	8	of	of	ADP
aad-295	72	9	florida	florida	PROPN
aad-295	72	10	agricultural	agricultural	ADJ
aad-295	72	11	communication	communication	NOUN
aad-295	72	12	graduate	graduate	NOUN
aad-295	72	13	student	student	NOUN
aad-295	72	14	and	and	CCONJ
aad-295	72	15	reviewed	review	VERB
aad-295	72	16	by	by	ADP
aad-295	72	17	an	an	DET
aad-295	72	18	agricultural	agricultural	ADJ
aad-295	72	19	communication	communication	NOUN
aad-295	72	20	faculty	faculty	NOUN
aad-295	72	21	member	member	NOUN
aad-295	72	22	and	and	CCONJ
aad-295	72	23	subjectdoyle	subjectdoyle	NOUN
aad-295	72	24	et	et	PROPN
aad-295	72	25	al	al	PROPN
aad-295	72	26	.	.	PUNCT
aad-295	72	27	advancements	advancement	NOUN
aad-295	72	28	in	in	ADP
aad-295	72	29	agricultural	agricultural	ADJ
aad-295	72	30	development	development	NOUN
aad-295	72	31	https://doi.org/10.37433/aad.v4i2.295	https://doi.org/10.37433/aad.v4i2.295	PROPN
aad-295	72	32	107	107	NUM
aad-295	72	33	matter	matter	NOUN
aad-295	72	34	experts	expert	NOUN
aad-295	72	35	.	.	PUNCT
aad-295	73	1	the	the	DET
aad-295	73	2	codebook	codebook	NOUN
aad-295	73	3	included	include	VERB
aad-295	73	4	post	post	NOUN
aad-295	73	5	type	type	NOUN
aad-295	73	6	(	(	PUNCT
aad-295	73	7	text	text	NOUN
aad-295	73	8	only	only	ADV
aad-295	73	9	,	,	PUNCT
aad-295	73	10	event	event	NOUN
aad-295	73	11	,	,	PUNCT
aad-295	73	12	link	link	NOUN
aad-295	73	13	,	,	PUNCT
aad-295	73	14	photo	photo	NOUN
aad-295	73	15	,	,	PUNCT
aad-295	73	16	share	share	NOUN
aad-295	73	17	,	,	PUNCT
aad-295	73	18	video	video	NOUN
aad-295	73	19	,	,	PUNCT
aad-295	73	20	or	or	CCONJ
aad-295	73	21	miscellaneous	miscellaneous	ADJ
aad-295	73	22	)	)	PUNCT
aad-295	73	23	and	and	CCONJ
aad-295	73	24	seven	seven	NUM
aad-295	73	25	post	post	NOUN
aad-295	73	26	categories	category	NOUN
aad-295	73	27	(	(	PUNCT
aad-295	73	28	local	local	ADJ
aad-295	73	29	,	,	PUNCT
aad-295	73	30	fresh	fresh	ADJ
aad-295	73	31	from	from	ADP
aad-295	73	32	florida	florida	PROPN
aad-295	73	33	,	,	PUNCT
aad-295	73	34	covid-19	covid-19	PROPN
aad-295	73	35	,	,	PUNCT
aad-295	73	36	recipe	recipe	NOUN
aad-295	73	37	/	/	SYM
aad-295	73	38	how	how	SCONJ
aad-295	73	39	-	-	PUNCT
aad-295	73	40	to	to	PART
aad-295	73	41	,	,	PUNCT
aad-295	73	42	business	business	NOUN
aad-295	73	43	post	post	NOUN
aad-295	73	44	,	,	PUNCT
aad-295	73	45	agricultural	agricultural	ADJ
aad-295	73	46	business	business	NOUN
aad-295	73	47	or	or	CCONJ
aad-295	73	48	non	non	ADJ
aad-295	73	49	-	-	ADJ
aad-295	73	50	agricultural	agricultural	ADJ
aad-295	73	51	business	business	NOUN
aad-295	73	52	post	post	NOUN
aad-295	73	53	,	,	PUNCT
aad-295	73	54	and	and	CCONJ
aad-295	73	55	customer	customer	NOUN
aad-295	73	56	testimonial	testimonial	NOUN
aad-295	73	57	)	)	PUNCT
aad-295	73	58	.	.	PUNCT
aad-295	74	1	to	to	PART
aad-295	74	2	fulfill	fulfill	VERB
aad-295	74	3	objective	objective	ADJ
aad-295	74	4	one	one	NUM
aad-295	74	5	,	,	PUNCT
aad-295	74	6	one	one	NUM
aad-295	74	7	researcher	researcher	NOUN
aad-295	74	8	searched	search	VERB
aad-295	74	9	for	for	ADP
aad-295	74	10	each	each	PRON
aad-295	74	11	of	of	ADP
aad-295	74	12	the	the	DET
aad-295	74	13	117	117	NUM
aad-295	74	14	farms	farm	NOUN
aad-295	74	15	on	on	ADP
aad-295	74	16	facebook	facebook	PROPN
aad-295	74	17	,	,	PUNCT
aad-295	74	18	twitter	twitter	NOUN
aad-295	74	19	,	,	PUNCT
aad-295	74	20	and	and	CCONJ
aad-295	74	21	instagram	instagram	PROPN
aad-295	74	22	and	and	CCONJ
aad-295	74	23	searched	search	VERB
aad-295	74	24	for	for	ADP
aad-295	74	25	the	the	DET
aad-295	74	26	farm	farm	NOUN
aad-295	74	27	website	website	NOUN
aad-295	74	28	,	,	PUNCT
aad-295	74	29	if	if	SCONJ
aad-295	74	30	it	it	PRON
aad-295	74	31	had	have	VERB
aad-295	74	32	one	one	NUM
aad-295	74	33	,	,	PUNCT
aad-295	74	34	for	for	ADP
aad-295	74	35	associated	associated	ADJ
aad-295	74	36	social	social	ADJ
aad-295	74	37	media	medium	NOUN
aad-295	74	38	platforms	platform	NOUN
aad-295	74	39	.	.	PUNCT
aad-295	75	1	then	then	ADV
aad-295	75	2	,	,	PUNCT
aad-295	75	3	in	in	ADP
aad-295	75	4	objectives	objective	NOUN
aad-295	75	5	two	two	NUM
aad-295	75	6	and	and	CCONJ
aad-295	75	7	three	three	NUM
aad-295	75	8	,	,	PUNCT
aad-295	75	9	subsample	subsample	ADJ
aad-295	75	10	post	post	NOUN
aad-295	75	11	and	and	CCONJ
aad-295	75	12	engagement	engagement	NOUN
aad-295	75	13	data	datum	NOUN
aad-295	75	14	were	be	AUX
aad-295	75	15	collected	collect	VERB
aad-295	75	16	by	by	ADP
aad-295	75	17	copying	copy	VERB
aad-295	75	18	and	and	CCONJ
aad-295	75	19	pasting	paste	VERB
aad-295	75	20	information	information	NOUN
aad-295	75	21	from	from	ADP
aad-295	75	22	facebook	facebook	PROPN
aad-295	75	23	pages	page	NOUN
aad-295	75	24	to	to	PART
aad-295	75	25	code	code	VERB
aad-295	75	26	the	the	DET
aad-295	75	27	posts	post	NOUN
aad-295	75	28	.	.	PUNCT
aad-295	76	1	to	to	PART
aad-295	76	2	ensure	ensure	VERB
aad-295	76	3	interrater	interrater	ADJ
aad-295	76	4	reliability	reliability	NOUN
aad-295	76	5	,	,	PUNCT
aad-295	76	6	coders	coder	NOUN
aad-295	76	7	each	each	PRON
aad-295	76	8	coded	code	VERB
aad-295	76	9	20	20	NUM
aad-295	76	10	%	%	NOUN
aad-295	76	11	of	of	ADP
aad-295	76	12	the	the	DET
aad-295	76	13	1,111	1,111	NUM
aad-295	76	14	post	post	NOUN
aad-295	76	15	sample	sample	NOUN
aad-295	76	16	.	.	PUNCT
aad-295	77	1	kappa	kappa	PROPN
aad-295	77	2	tests	test	NOUN
aad-295	77	3	were	be	AUX
aad-295	77	4	run	run	VERB
aad-295	77	5	using	use	VERB
aad-295	77	6	statistical	statistical	ADJ
aad-295	77	7	package	package	NOUN
aad-295	77	8	for	for	ADP
aad-295	77	9	social	social	ADJ
aad-295	77	10	sciences	science	NOUN
aad-295	77	11	(	(	PUNCT
aad-295	77	12	spss	spss	PROPN
aad-295	77	13	)	)	PUNCT
aad-295	77	14	28	28	NUM
aad-295	77	15	,	,	PUNCT
aad-295	77	16	and	and	CCONJ
aad-295	77	17	coders	coder	NOUN
aad-295	77	18	reached	reach	VERB
aad-295	77	19	an	an	DET
aad-295	77	20	acceptable	acceptable	ADJ
aad-295	77	21	rate	rate	NOUN
aad-295	77	22	of	of	ADP
aad-295	77	23	80	80	NUM
aad-295	77	24	%	%	NOUN
aad-295	77	25	reliability	reliability	NOUN
aad-295	77	26	to	to	PART
aad-295	77	27	move	move	VERB
aad-295	77	28	forward	forward	ADV
aad-295	77	29	and	and	CCONJ
aad-295	77	30	code	code	VERB
aad-295	77	31	individually	individually	ADV
aad-295	77	32	(	(	PUNCT
aad-295	77	33	mchugh	mchugh	PROPN
aad-295	77	34	,	,	PUNCT
aad-295	77	35	2012	2012	NUM
aad-295	77	36	)	)	PUNCT
aad-295	77	37	.	.	PUNCT
aad-295	78	1	coders	coder	NOUN
aad-295	78	2	split	split	VERB
aad-295	78	3	the	the	DET
aad-295	78	4	rest	rest	NOUN
aad-295	78	5	of	of	ADP
aad-295	78	6	the	the	DET
aad-295	78	7	sample	sample	NOUN
aad-295	78	8	by	by	ADP
aad-295	78	9	every	every	DET
aad-295	78	10	other	other	ADJ
aad-295	78	11	farm	farm	NOUN
aad-295	78	12	and	and	CCONJ
aad-295	78	13	coded	code	VERB
aad-295	78	14	each	each	PRON
aad-295	78	15	of	of	ADP
aad-295	78	16	the	the	DET
aad-295	78	17	remaining	remain	VERB
aad-295	78	18	posts	post	NOUN
aad-295	78	19	.	.	PUNCT
aad-295	79	1	engagement	engagement	NOUN
aad-295	79	2	rates	rate	NOUN
aad-295	79	3	of	of	ADP
aad-295	79	4	each	each	DET
aad-295	79	5	individual	individual	ADJ
aad-295	79	6	post	post	NOUN
aad-295	79	7	were	be	AUX
aad-295	79	8	calculated	calculate	VERB
aad-295	79	9	in	in	ADP
aad-295	79	10	spss	spss	NOUN
aad-295	79	11	using	use	VERB
aad-295	79	12	the	the	DET
aad-295	79	13	formula	formula	NOUN
aad-295	79	14	(	(	PUNCT
aad-295	79	15	likes	like	VERB
aad-295	79	16	+	+	NUM
aad-295	79	17	reactions	reaction	NOUN
aad-295	79	18	+	+	CCONJ
aad-295	79	19	comments	comment	NOUN
aad-295	79	20	+	+	CCONJ
aad-295	79	21	shares)/followers	shares)/follower	NOUN
aad-295	79	22	,	,	PUNCT
aad-295	79	23	a	a	DET
aad-295	79	24	formula	formula	NOUN
aad-295	79	25	from	from	ADP
aad-295	79	26	stebner	stebner	PROPN
aad-295	79	27	et	et	PROPN
aad-295	79	28	al	al	PROPN
aad-295	79	29	.	.	PROPN
aad-295	80	1	(	(	PUNCT
aad-295	80	2	2017	2017	NUM
aad-295	80	3	)	)	PUNCT
aad-295	80	4	,	,	PUNCT
aad-295	80	5	with	with	ADP
aad-295	80	6	the	the	DET
aad-295	80	7	addition	addition	NOUN
aad-295	80	8	of	of	ADP
aad-295	80	9	a	a	DET
aad-295	80	10	metric	metric	NOUN
aad-295	80	11	to	to	PART
aad-295	80	12	include	include	VERB
aad-295	80	13	reactions	reaction	NOUN
aad-295	80	14	(	(	PUNCT
aad-295	80	15	gogolan	gogolan	NOUN
aad-295	80	16	,	,	PUNCT
aad-295	80	17	2022	2022	NUM
aad-295	80	18	)	)	PUNCT
aad-295	80	19	.	.	PUNCT
aad-295	81	1	data	datum	NOUN
aad-295	81	2	were	be	AUX
aad-295	81	3	analyzed	analyze	VERB
aad-295	81	4	in	in	ADP
aad-295	81	5	spss	spss	PROPN
aad-295	81	6	using	use	VERB
aad-295	81	7	descriptive	descriptive	ADJ
aad-295	81	8	statistics	statistic	NOUN
aad-295	81	9	,	,	PUNCT
aad-295	81	10	including	include	VERB
aad-295	81	11	frequencies	frequency	NOUN
aad-295	81	12	,	,	PUNCT
aad-295	81	13	percentages	percentage	NOUN
aad-295	81	14	,	,	PUNCT
aad-295	81	15	means	mean	NOUN
aad-295	81	16	,	,	PUNCT
aad-295	81	17	standard	standard	ADJ
aad-295	81	18	deviations	deviation	NOUN
aad-295	81	19	,	,	PUNCT
aad-295	81	20	minimums	minimum	NOUN
aad-295	81	21	,	,	PUNCT
aad-295	81	22	and	and	CCONJ
aad-295	81	23	maximums	maximum	NOUN
aad-295	81	24	.	.	PUNCT
aad-295	82	1	the	the	DET
aad-295	82	2	average	average	ADJ
aad-295	82	3	engagement	engagement	NOUN
aad-295	82	4	rate	rate	NOUN
aad-295	82	5	of	of	ADP
aad-295	82	6	farms	farm	NOUN
aad-295	82	7	was	be	AUX
aad-295	82	8	examined	examine	VERB
aad-295	82	9	on	on	ADP
aad-295	82	10	a	a	DET
aad-295	82	11	line	line	NOUN
aad-295	82	12	plot	plot	NOUN
aad-295	82	13	in	in	ADP
aad-295	82	14	excel	excel	NOUN
aad-295	82	15	to	to	PART
aad-295	82	16	determine	determine	VERB
aad-295	82	17	natural	natural	ADJ
aad-295	82	18	breaks	break	NOUN
aad-295	82	19	in	in	ADP
aad-295	82	20	the	the	DET
aad-295	82	21	data	datum	NOUN
aad-295	82	22	.	.	PUNCT
aad-295	83	1	findings	finding	NOUN
aad-295	83	2	objective	objective	ADJ
aad-295	83	3	one	one	NUM
aad-295	83	4	:	:	PUNCT
aad-295	83	5	producers	producer	NOUN
aad-295	83	6	’	’	PART
aad-295	83	7	social	social	ADJ
aad-295	83	8	media	medium	NOUN
aad-295	83	9	presence	presence	NOUN
aad-295	83	10	of	of	ADP
aad-295	83	11	the	the	DET
aad-295	83	12	117	117	NUM
aad-295	83	13	farms	farm	NOUN
aad-295	83	14	that	that	PRON
aad-295	83	15	submitted	submit	VERB
aad-295	83	16	fruit	fruit	NOUN
aad-295	83	17	and	and	CCONJ
aad-295	83	18	vegetable	vegetable	NOUN
aad-295	83	19	information	information	NOUN
aad-295	83	20	to	to	ADP
aad-295	83	21	the	the	DET
aad-295	83	22	florida	florida	PROPN
aad-295	83	23	farm	farm	NOUN
aad-295	83	24	to	to	ADP
aad-295	83	25	you	you	PRON
aad-295	83	26	program	program	NOUN
aad-295	83	27	,	,	PUNCT
aad-295	83	28	the	the	DET
aad-295	83	29	majority	majority	NOUN
aad-295	83	30	(	(	PUNCT
aad-295	83	31	f	f	X
aad-295	83	32	 	 	SPACE
aad-295	83	33	=	=	SYM
aad-295	83	34	79	79	NUM
aad-295	83	35	,	,	PUNCT
aad-295	83	36	67.52	67.52	NUM
aad-295	83	37	%	%	NOUN
aad-295	83	38	)	)	PUNCT
aad-295	83	39	were	be	AUX
aad-295	83	40	present	present	ADJ
aad-295	83	41	on	on	ADP
aad-295	83	42	facebook	facebook	PROPN
aad-295	83	43	.	.	PUNCT
aad-295	84	1	of	of	ADP
aad-295	84	2	the	the	DET
aad-295	84	3	three	three	NUM
aad-295	84	4	social	social	ADJ
aad-295	84	5	media	medium	NOUN
aad-295	84	6	platforms	platform	NOUN
aad-295	84	7	analyzed	analyze	VERB
aad-295	84	8	,	,	PUNCT
aad-295	84	9	instagram	instagram	PROPN
aad-295	84	10	was	be	AUX
aad-295	84	11	the	the	DET
aad-295	84	12	second	second	ADJ
aad-295	84	13	most	most	ADV
aad-295	84	14	frequent	frequent	ADJ
aad-295	84	15	platform	platform	NOUN
aad-295	84	16	(	(	PUNCT
aad-295	84	17	f	f	X
aad-295	84	18	 	 	SPACE
aad-295	84	19	=	=	SYM
aad-295	84	20	53	53	NUM
aad-295	84	21	,	,	PUNCT
aad-295	84	22	45.30	45.30	NUM
aad-295	84	23	%	%	NOUN
aad-295	84	24	)	)	PUNCT
aad-295	84	25	,	,	PUNCT
aad-295	84	26	and	and	CCONJ
aad-295	84	27	the	the	DET
aad-295	84	28	least	least	ADJ
aad-295	84	29	frequent	frequent	ADJ
aad-295	84	30	platform	platform	NOUN
aad-295	84	31	was	be	AUX
aad-295	84	32	twitter	twitter	NOUN
aad-295	84	33	(	(	PUNCT
aad-295	84	34	f	f	X
aad-295	84	35	 	 	SPACE
aad-295	85	1	=	=	SYM
aad-295	85	2	11	11	NUM
aad-295	85	3	,	,	PUNCT
aad-295	85	4	9.40	9.40	NUM
aad-295	85	5	%	%	NOUN
aad-295	85	6	)	)	PUNCT
aad-295	85	7	.	.	PUNCT
aad-295	86	1	table	table	NOUN
aad-295	86	2	1	1	NUM
aad-295	86	3	outlines	outline	VERB
aad-295	86	4	the	the	DET
aad-295	86	5	frequency	frequency	NOUN
aad-295	86	6	and	and	CCONJ
aad-295	86	7	percentages	percentage	NOUN
aad-295	86	8	of	of	ADP
aad-295	86	9	social	social	ADJ
aad-295	86	10	media	medium	NOUN
aad-295	86	11	platforms	platform	NOUN
aad-295	86	12	on	on	ADP
aad-295	86	13	which	which	PRON
aad-295	86	14	florida	florida	PROPN
aad-295	86	15	fruit	fruit	NOUN
aad-295	86	16	and	and	CCONJ
aad-295	86	17	vegetable	vegetable	NOUN
aad-295	86	18	producers	producer	NOUN
aad-295	86	19	were	be	AUX
aad-295	86	20	present	present	ADJ
aad-295	86	21	during	during	ADP
aad-295	86	22	2020	2020	NUM
aad-295	86	23	.	.	PUNCT
aad-295	87	1	table	table	NOUN
aad-295	87	2	1	1	NUM
aad-295	87	3	frequency	frequency	NOUN
aad-295	87	4	and	and	CCONJ
aad-295	87	5	percentages	percentage	NOUN
aad-295	87	6	of	of	ADP
aad-295	87	7	social	social	ADJ
aad-295	87	8	media	medium	NOUN
aad-295	87	9	platforms	platform	NOUN
aad-295	87	10	for	for	ADP
aad-295	87	11	florida	florida	PROPN
aad-295	87	12	fruit	fruit	NOUN
aad-295	87	13	and	and	CCONJ
aad-295	87	14	vegetable	vegetable	NOUN
aad-295	87	15	producers	producer	NOUN
aad-295	87	16	(	(	PUNCT
aad-295	87	17	n	n	NOUN
aad-295	87	18	=	=	SYM
aad-295	87	19	117	117	NUM
aad-295	87	20	)	)	PUNCT
aad-295	87	21	in	in	ADP
aad-295	87	22	2020	2020	NUM
aad-295	87	23	.	.	PUNCT
aad-295	88	1	platform	platform	NOUN
aad-295	88	2	f	f	X
aad-295	88	3	  	  	SPACE
aad-295	88	4	percent	percent	NOUN
aad-295	88	5	(	(	PUNCT
aad-295	88	6	%	%	NOUN
aad-295	88	7	)	)	PUNCT
aad-295	88	8	  	  	SPACE
aad-295	88	9	facebook	facebook	NOUN
aad-295	88	10	  	  	SPACE
aad-295	88	11	79	79	NUM
aad-295	88	12	  	  	SPACE
aad-295	88	13	67.52	67.52	NUM
aad-295	88	14	  	  	SPACE
aad-295	88	15	instagram	instagram	PROPN
aad-295	88	16	  	  	SPACE
aad-295	88	17	53	53	NUM
aad-295	88	18	  	  	SPACE
aad-295	88	19	45.30	45.30	NUM
aad-295	88	20	  	  	SPACE
aad-295	88	21	twitter	twitter	NOUN
aad-295	88	22	  	  	SPACE
aad-295	88	23	11	11	NUM
aad-295	88	24	  	  	SPACE
aad-295	88	25	9.40	9.40	NUM
aad-295	88	26	  	  	SPACE
aad-295	88	27	note	note	NOUN
aad-295	88	28	.	.	PUNCT
aad-295	89	1	percentages	percentage	NOUN
aad-295	89	2	do	do	AUX
aad-295	89	3	not	not	PART
aad-295	89	4	add	add	VERB
aad-295	89	5	up	up	ADP
aad-295	89	6	to	to	PART
aad-295	89	7	100	100	NUM
aad-295	89	8	%	%	NOUN
aad-295	89	9	because	because	SCONJ
aad-295	89	10	producers	producer	NOUN
aad-295	89	11	could	could	AUX
aad-295	89	12	be	be	AUX
aad-295	89	13	present	present	ADJ
aad-295	89	14	on	on	ADP
aad-295	89	15	multiple	multiple	ADJ
aad-295	89	16	platforms	platform	NOUN
aad-295	89	17	.	.	PUNCT
aad-295	90	1	objective	objective	ADJ
aad-295	90	2	two	two	NUM
aad-295	90	3	:	:	PUNCT
aad-295	90	4	producers	producer	NOUN
aad-295	90	5	’	’	PART
aad-295	90	6	facebook	facebook	NOUN
aad-295	90	7	activity	activity	NOUN
aad-295	90	8	since	since	SCONJ
aad-295	90	9	research	research	NOUN
aad-295	90	10	objective	objective	ADJ
aad-295	90	11	one	one	NUM
aad-295	90	12	identified	identify	VERB
aad-295	90	13	facebook	facebook	NOUN
aad-295	90	14	as	as	ADP
aad-295	90	15	the	the	DET
aad-295	90	16	most	most	ADV
aad-295	90	17	frequently	frequently	ADV
aad-295	90	18	used	use	VERB
aad-295	90	19	platform	platform	NOUN
aad-295	90	20	,	,	PUNCT
aad-295	90	21	15	15	NUM
aad-295	90	22	farms	farm	NOUN
aad-295	90	23	’	'	PUNCT
aad-295	90	24	facebook	facebook	NOUN
aad-295	90	25	pages	page	NOUN
aad-295	90	26	were	be	AUX
aad-295	90	27	randomly	randomly	ADV
aad-295	90	28	selected	select	VERB
aad-295	90	29	for	for	ADP
aad-295	90	30	deeper	deep	ADJ
aad-295	90	31	-	-	PUNCT
aad-295	90	32	level	level	NOUN
aad-295	90	33	analysis	analysis	NOUN
aad-295	90	34	.	.	PUNCT
aad-295	91	1	table	table	NOUN
aad-295	91	2	2	2	NUM
aad-295	91	3	describes	describe	VERB
aad-295	91	4	the	the	DET
aad-295	91	5	facebook	facebook	NOUN
aad-295	91	6	activity	activity	NOUN
aad-295	91	7	for	for	ADP
aad-295	91	8	florida	florida	PROPN
aad-295	91	9	fruit	fruit	NOUN
aad-295	91	10	and	and	CCONJ
aad-295	91	11	vegetable	vegetable	NOUN
aad-295	91	12	producers	producer	NOUN
aad-295	91	13	between	between	ADP
aad-295	91	14	january	january	PROPN
aad-295	91	15	1	1	NUM
aad-295	91	16	and	and	CCONJ
aad-295	91	17	december	december	PROPN
aad-295	91	18	doyle	doyle	PROPN
aad-295	91	19	et	et	PROPN
aad-295	91	20	al	al	PROPN
aad-295	91	21	.	.	PUNCT
aad-295	91	22	advancements	advancement	NOUN
aad-295	91	23	in	in	ADP
aad-295	91	24	agricultural	agricultural	ADJ
aad-295	91	25	development	development	NOUN
aad-295	91	26	https://doi.org/10.37433/aad.v4i2.295	https://doi.org/10.37433/aad.v4i2.295	PROPN
aad-295	91	27	108	108	NUM
aad-295	91	28	31	31	NUM
aad-295	91	29	,	,	PUNCT
aad-295	91	30	2020	2020	NUM
aad-295	91	31	.	.	PUNCT
aad-295	92	1	the	the	DET
aad-295	92	2	farm	farm	NOUN
aad-295	92	3	with	with	ADP
aad-295	92	4	the	the	DET
aad-295	92	5	largest	large	ADJ
aad-295	92	6	number	number	NOUN
aad-295	92	7	of	of	ADP
aad-295	92	8	followers	follower	NOUN
aad-295	92	9	had	have	VERB
aad-295	92	10	6,465	6,465	NUM
aad-295	92	11	followers	follower	NOUN
aad-295	92	12	,	,	PUNCT
aad-295	92	13	and	and	CCONJ
aad-295	92	14	the	the	DET
aad-295	92	15	farm	farm	NOUN
aad-295	92	16	with	with	ADP
aad-295	92	17	the	the	DET
aad-295	92	18	lowest	low	ADJ
aad-295	92	19	had	have	VERB
aad-295	92	20	239	239	NUM
aad-295	92	21	followers	follower	NOUN
aad-295	92	22	.	.	PUNCT
aad-295	93	1	the	the	DET
aad-295	93	2	farms	farm	NOUN
aad-295	93	3	sampled	sample	VERB
aad-295	93	4	had	have	VERB
aad-295	93	5	an	an	DET
aad-295	93	6	average	average	NOUN
aad-295	93	7	of	of	ADP
aad-295	93	8	2,290.47	2,290.47	NUM
aad-295	93	9	followers	follower	NOUN
aad-295	93	10	(	(	PUNCT
aad-295	93	11	m	m	PROPN
aad-295	93	12	=	=	X
aad-295	93	13	2290.47	2290.47	NUM
aad-295	93	14	)	)	PUNCT
aad-295	93	15	.	.	PUNCT
aad-295	94	1	posting	post	VERB
aad-295	94	2	192	192	NUM
aad-295	94	3	times	time	NOUN
aad-295	94	4	,	,	PUNCT
aad-295	94	5	farm	farm	PROPN
aad-295	94	6	j	j	PROPN
aad-295	94	7	published	publish	VERB
aad-295	94	8	the	the	DET
aad-295	94	9	greatest	great	ADJ
aad-295	94	10	number	number	NOUN
aad-295	94	11	of	of	ADP
aad-295	94	12	posts	post	NOUN
aad-295	94	13	during	during	ADP
aad-295	94	14	the	the	DET
aad-295	94	15	sampled	sampled	ADJ
aad-295	94	16	year	year	NOUN
aad-295	94	17	,	,	PUNCT
aad-295	94	18	while	while	SCONJ
aad-295	94	19	farm	farm	NOUN
aad-295	94	20	c	c	PROPN
aad-295	94	21	posted	post	VERB
aad-295	94	22	the	the	DET
aad-295	94	23	fewest	few	ADJ
aad-295	94	24	,	,	PUNCT
aad-295	94	25	ten	ten	NUM
aad-295	94	26	times	time	NOUN
aad-295	94	27	during	during	ADP
aad-295	94	28	the	the	DET
aad-295	94	29	same	same	ADJ
aad-295	94	30	period	period	NOUN
aad-295	94	31	.	.	PUNCT
aad-295	95	1	the	the	DET
aad-295	95	2	average	average	ADJ
aad-295	95	3	number	number	NOUN
aad-295	95	4	of	of	ADP
aad-295	95	5	posts	post	NOUN
aad-295	95	6	by	by	ADP
aad-295	95	7	all	all	DET
aad-295	95	8	15	15	NUM
aad-295	95	9	farms	farm	NOUN
aad-295	95	10	was	be	AUX
aad-295	95	11	74.06	74.06	NUM
aad-295	95	12	(	(	PUNCT
aad-295	95	13	table	table	NOUN
aad-295	95	14	2	2	NUM
aad-295	95	15	)	)	PUNCT
aad-295	95	16	.	.	PUNCT
aad-295	96	1	table	table	NOUN
aad-295	96	2	2	2	NUM
aad-295	96	3	description	description	NOUN
aad-295	96	4	of	of	ADP
aad-295	96	5	facebook	facebook	NOUN
aad-295	96	6	activity	activity	NOUN
aad-295	96	7	for	for	ADP
aad-295	96	8	florida	florida	PROPN
aad-295	96	9	fruit	fruit	NOUN
aad-295	96	10	and	and	CCONJ
aad-295	96	11	vegetable	vegetable	NOUN
aad-295	96	12	producers	producer	NOUN
aad-295	96	13	from	from	ADP
aad-295	96	14	january	january	PROPN
aad-295	96	15	1	1	NUM
aad-295	96	16	to	to	ADP
aad-295	96	17	december	december	PROPN
aad-295	96	18	31	31	NUM
aad-295	96	19	,	,	PUNCT
aad-295	96	20	2020	2020	NUM
aad-295	96	21	.	.	PUNCT
aad-295	97	1	farm	farm	NOUN
aad-295	97	2	followers	follower	NOUN
aad-295	97	3	posts	post	NOUN
aad-295	97	4	engagement	engagement	NOUN
aad-295	97	5	ratea	ratea	NOUN
aad-295	97	6	likes	like	VERB
aad-295	97	7	comments	comment	NOUN
aad-295	97	8	reactions	reaction	NOUN
aad-295	97	9	shares	share	VERB
aad-295	97	10	mc	mc	PROPN
aad-295	97	11	sd	sd	ADP
aad-295	97	12	m	m	PROPN
aad-295	97	13	sd	sd	ADP
aad-295	97	14	m	m	PROPN
aad-295	97	15	sd	sd	ADP
aad-295	97	16	m	m	VERB
aad-295	97	17	sd	sd	ADP
aad-295	97	18	m	m	PROPN
aad-295	97	19	sd	sd	ADP
aad-295	97	20	a	a	DET
aad-295	97	21	6465	6465	NUM
aad-295	97	22	191	191	NUM
aad-295	97	23	0.01	0.01	NUM
aad-295	97	24	0.01	0.01	NUM
aad-295	97	25	26.25	26.25	NUM
aad-295	97	26	32.80	32.80	NUM
aad-295	97	27	5.20	5.20	NUM
aad-295	97	28	18.44	18.44	NUM
aad-295	97	29	5.02	5.02	NUM
aad-295	97	30	7.25	7.25	NUM
aad-295	97	31	3.55	3.55	NUM
aad-295	97	32	9.26	9.26	NUM
aad-295	97	33	b	b	NOUN
aad-295	97	34	4600	4600	NUM
aad-295	97	35	129	129	NUM
aad-295	97	36	0.03	0.03	NUM
aad-295	97	37	0.04	0.04	NUM
aad-295	97	38	61.42	61.42	NUM
aad-295	97	39	54.02	54.02	NUM
aad-295	97	40	14.95	14.95	NUM
aad-295	97	41	33.83	33.83	NUM
aad-295	97	42	13.54	13.54	NUM
aad-295	97	43	24.12	24.12	NUM
aad-295	97	44	38.47	38.47	NUM
aad-295	97	45	122.06	122.06	NUM
aad-295	97	46	c	c	NOUN
aad-295	97	47	3247	3247	NUM
aad-295	97	48	22	22	NUM
aad-295	97	49	0.13	0.13	NUM
aad-295	97	50	0.09	0.09	NUM
aad-295	97	51	150.05	150.05	NUM
aad-295	97	52	178.06	178.06	NUM
aad-295	97	53	31.05	31.05	NUM
aad-295	97	54	21.52	21.52	NUM
aad-295	97	55	29.18	29.18	NUM
aad-295	97	56	20.79	20.79	NUM
aad-295	97	57	44.09	44.09	NUM
aad-295	97	58	51.70	51.70	NUM
aad-295	97	59	d	d	SYM
aad-295	97	60	3047	3047	NUM
aad-295	97	61	54	54	NUM
aad-295	97	62	0.01	0.01	NUM
aad-295	97	63	0.04	0.04	NUM
aad-295	97	64	30.94	30.94	NUM
aad-295	97	65	94.47	94.47	NUM
aad-295	97	66	2.50	2.50	NUM
aad-295	97	67	5.00	5.00	NUM
aad-295	97	68	3.89	3.89	NUM
aad-295	97	69	9.47	9.47	NUM
aad-295	97	70	3.09	3.09	NUM
aad-295	97	71	10.19	10.19	NUM
aad-295	97	72	e	e	NOUN
aad-295	97	73	2918	2918	NUM
aad-295	97	74	77	77	NUM
aad-295	97	75	0.05	0.05	NUM
aad-295	97	76	0.08	0.08	NUM
aad-295	97	77	96.08	96.08	NUM
aad-295	97	78	140.24	140.24	NUM
aad-295	97	79	23.97	23.97	NUM
aad-295	97	80	34.18	34.18	NUM
aad-295	97	81	20.87	20.87	NUM
aad-295	97	82	44.67	44.67	NUM
aad-295	97	83	18.29	18.29	NUM
aad-295	97	84	43.55	43.55	NUM
aad-295	97	85	f	f	NOUN
aad-295	97	86	2876	2876	NUM
aad-295	97	87	105	105	NUM
aad-295	97	88	0.01	0.01	NUM
aad-295	97	89	0.02	0.02	NUM
aad-295	97	90	16.13	16.13	NUM
aad-295	97	91	47.69	47.69	NUM
aad-295	97	92	3.37	3.37	NUM
aad-295	97	93	6.22	6.22	NUM
aad-295	97	94	5.39	5.39	NUM
aad-295	97	95	6.12	6.12	NUM
aad-295	97	96	2.15	2.15	NUM
aad-295	97	97	6.35	6.35	NUM
aad-295	97	98	g	g	ADP
aad-295	97	99	2419	2419	NUM
aad-295	97	100	119	119	NUM
aad-295	97	101	0.01	0.01	NUM
aad-295	97	102	0.01	0.01	NUM
aad-295	97	103	15.69	15.69	NUM
aad-295	97	104	13.02	13.02	NUM
aad-295	97	105	4.85	4.85	NUM
aad-295	97	106	7.15	7.15	NUM
aad-295	97	107	4.21	4.21	NUM
aad-295	97	108	5.79	5.79	NUM
aad-295	97	109	4.92	4.92	NUM
aad-295	97	110	12.18	12.18	NUM
aad-295	97	111	h	h	NOUN
aad-295	97	112	1746	1746	NUM
aad-295	97	113	19	19	NUM
aad-295	97	114	0.02	0.02	NUM
aad-295	97	115	0.02	0.02	NUM
aad-295	97	116	10.84	10.84	NUM
aad-295	97	117	9.72	9.72	NUM
aad-295	97	118	8.37	8.37	NUM
aad-295	97	119	17.12	17.12	NUM
aad-295	97	120	3.63	3.63	NUM
aad-295	97	121	4.09	4.09	NUM
aad-295	97	122	3.32	3.32	NUM
aad-295	97	123	5.79	5.79	NUM
aad-295	97	124	i	i	PROPN
aad-295	97	125	1714	1714	NUM
aad-295	97	126	55	55	NUM
aad-295	97	127	0.03	0.03	NUM
aad-295	97	128	0.08	0.08	NUM
aad-295	97	129	20.82	20.82	NUM
aad-295	97	130	45.59	45.59	NUM
aad-295	97	131	2.27	2.27	NUM
aad-295	97	132	10.81	10.81	NUM
aad-295	97	133	6.16	6.16	NUM
aad-295	97	134	9.17	9.17	NUM
aad-295	97	135	16.96	16.96	NUM
aad-295	97	136	92.67	92.67	NUM
aad-295	97	137	j	j	PROPN
aad-295	97	138	1608	1608	NUM
aad-295	97	139	192	192	NUM
aad-295	97	140	0.01	0.01	NUM
aad-295	97	141	0.01	0.01	NUM
aad-295	97	142	8.67	8.67	NUM
aad-295	97	143	6.46	6.46	NUM
aad-295	97	144	1.14	1.14	NUM
aad-295	97	145	2.42	2.42	NUM
aad-295	97	146	1.91	1.91	NUM
aad-295	97	147	2.65	2.65	NUM
aad-295	97	148	2.79	2.79	NUM
aad-295	97	149	3.13	3.13	NUM
aad-295	97	150	k	k	PROPN
aad-295	97	151	1577	1577	NUM
aad-295	97	152	18	18	NUM
aad-295	97	153	0.02	0.02	NUM
aad-295	97	154	0.06	0.06	NUM
aad-295	97	155	17.44	17.44	NUM
aad-295	97	156	10.87	10.87	NUM
aad-295	97	157	9.67	9.67	NUM
aad-295	97	158	8.59	8.59	NUM
aad-295	97	159	3.06	3.06	NUM
aad-295	97	160	3.01	3.01	NUM
aad-295	97	161	7.72	7.72	NUM
aad-295	97	162	12.99	12.99	NUM
aad-295	97	163	l	l	NOUN
aad-295	97	164	919	919	NUM
aad-295	97	165	51	51	NUM
aad-295	97	166	0.01	0.01	NUM
aad-295	97	167	0.02	0.02	NUM
aad-295	97	168	9.65	9.65	NUM
aad-295	97	169	10.13	10.13	NUM
aad-295	97	170	2.37	2.37	NUM
aad-295	97	171	3.91	3.91	NUM
aad-295	97	172	0.73	0.73	NUM
aad-295	97	173	1.51	1.51	NUM
aad-295	97	174	0.75	0.75	NUM
aad-295	97	175	1.00	1.00	NUM
aad-295	97	176	m	m	NOUN
aad-295	97	177	674	674	NUM
aad-295	97	178	47	47	NUM
aad-295	97	179	0.03	0.03	NUM
aad-295	97	180	0.02	0.02	NUM
aad-295	97	181	14.60	14.60	NUM
aad-295	97	182	8.18	8.18	NUM
aad-295	97	183	0.79	0.79	NUM
aad-295	97	184	1.22	1.22	NUM
aad-295	97	185	1.30	1.30	NUM
aad-295	97	186	1.53	1.53	NUM
aad-295	97	187	3.09	3.09	NUM
aad-295	97	188	3.21	3.21	NUM
aad-295	97	189	n	n	NUM
aad-295	97	190	308	308	NUM
aad-295	97	191	20	20	NUM
aad-295	97	192	0.01	0.01	NUM
aad-295	97	193	0.01	0.01	NUM
aad-295	97	194	2.95	2.95	NUM
aad-295	97	195	1.61	1.61	NUM
aad-295	97	196	0.05	0.05	NUM
aad-295	97	197	0.22	0.22	NUM
aad-295	97	198	0.55	0.55	NUM
aad-295	97	199	0.76	0.76	NUM
aad-295	97	200	0.40	0.40	NUM
aad-295	97	201	0.60	0.60	NUM
aad-295	97	202	o	o	NOUN
aad-295	97	203	239	239	NUM
aad-295	97	204	12	12	NUM
aad-295	97	205	0.32	0.32	NUM
aad-295	97	206	0.35	0.35	NUM
aad-295	97	207	53.42	53.42	NUM
aad-295	97	208	60.37	60.37	NUM
aad-295	97	209	2.33	2.33	NUM
aad-295	97	210	4.38	4.38	NUM
aad-295	97	211	3.33	3.33	NUM
aad-295	97	212	6.04	6.04	NUM
aad-295	97	213	16.50	16.50	NUM
aad-295	97	214	18.01	18.01	NUM
aad-295	97	215	all	all	DET
aad-295	97	216	farms	farm	NOUN
aad-295	97	217	2290b	2290b	NUM
aad-295	97	218	74.06	74.06	NUM
aad-295	97	219	0.05	0.05	NUM
aad-295	97	220	0.06	0.06	NUM
aad-295	97	221	35.66	35.66	NUM
aad-295	97	222	47.55	47.55	NUM
aad-295	97	223	7.53	7.53	NUM
aad-295	97	224	11.67	11.67	NUM
aad-295	97	225	6.85	6.85	NUM
aad-295	97	226	9.80	9.80	NUM
aad-295	97	227	11.07	11.07	NUM
aad-295	97	228	26.18	26.18	NUM
aad-295	97	229	note	note	NOUN
aad-295	97	230	.	.	PUNCT
aad-295	98	1	a	a	DET
aad-295	98	2	engagement	engagement	NOUN
aad-295	98	3	rate	rate	NOUN
aad-295	98	4	(	(	PUNCT
aad-295	98	5	likes	like	VERB
aad-295	98	6	+	+	NUM
aad-295	98	7	reactions	reaction	NOUN
aad-295	98	8	+	+	CCONJ
aad-295	98	9	comments	comment	NOUN
aad-295	98	10	+	+	NUM
aad-295	98	11	shares)/followers	shares)/follower	NOUN
aad-295	98	12	(	(	PUNCT
aad-295	98	13	stebner	stebner	NOUN
aad-295	98	14	et	et	PROPN
aad-295	98	15	al	al	PROPN
aad-295	98	16	.	.	PROPN
aad-295	98	17	,	,	PUNCT
aad-295	98	18	2017	2017	NUM
aad-295	98	19	)	)	PUNCT
aad-295	98	20	;	;	PUNCT
aad-295	98	21	b	b	X
aad-295	98	22	rounded	round	VERB
aad-295	98	23	to	to	ADP
aad-295	98	24	the	the	DET
aad-295	98	25	nearest	near	ADJ
aad-295	98	26	follower	follower	NOUN
aad-295	98	27	;	;	PUNCT
aad-295	98	28	c	c	PROPN
aad-295	98	29	average	average	ADJ
aad-295	98	30	engagement	engagement	NOUN
aad-295	98	31	rate	rate	NOUN
aad-295	98	32	on	on	ADP
aad-295	98	33	facebook	facebook	PROPN
aad-295	98	34	is	be	AUX
aad-295	98	35	0.07	0.07	NUM
aad-295	98	36	(	(	PUNCT
aad-295	98	37	statista	statista	NOUN
aad-295	98	38	,	,	PUNCT
aad-295	98	39	2023	2023	NUM
aad-295	98	40	)	)	PUNCT
aad-295	98	41	.	.	PUNCT
aad-295	99	1	a	a	DET
aad-295	99	2	good	good	ADJ
aad-295	99	3	engagement	engagement	NOUN
aad-295	99	4	rate	rate	NOUN
aad-295	99	5	is	be	AUX
aad-295	99	6	between	between	ADP
aad-295	99	7	.01	.01	NUM
aad-295	99	8	and	and	CCONJ
aad-295	99	9	.05	.05	NUM
aad-295	99	10	(	(	PUNCT
aad-295	99	11	sehl	sehl	PROPN
aad-295	99	12	&	&	CCONJ
aad-295	99	13	tien	tien	PROPN
aad-295	99	14	,	,	PUNCT
aad-295	99	15	2023	2023	NUM
aad-295	99	16	)	)	PUNCT
aad-295	99	17	.	.	PUNCT
aad-295	100	1	objective	objective	ADJ
aad-295	100	2	three	three	NUM
aad-295	100	3	:	:	PUNCT
aad-295	100	4	types	type	NOUN
aad-295	100	5	of	of	ADP
aad-295	100	6	facebook	facebook	NOUN
aad-295	100	7	posts	post	NOUN
aad-295	100	8	used	use	VERB
aad-295	100	9	by	by	ADP
aad-295	100	10	producers	producer	NOUN
aad-295	100	11	researchers	researcher	NOUN
aad-295	100	12	coded	code	VERB
aad-295	100	13	what	what	DET
aad-295	100	14	type	type	NOUN
aad-295	100	15	of	of	ADP
aad-295	100	16	posts	post	NOUN
aad-295	100	17	the	the	DET
aad-295	100	18	florida	florida	PROPN
aad-295	100	19	fruit	fruit	NOUN
aad-295	100	20	and	and	CCONJ
aad-295	100	21	vegetable	vegetable	NOUN
aad-295	100	22	producers	producer	NOUN
aad-295	100	23	used	use	VERB
aad-295	100	24	.	.	PUNCT
aad-295	101	1	the	the	DET
aad-295	101	2	most	most	ADV
aad-295	101	3	frequent	frequent	ADJ
aad-295	101	4	post	post	NOUN
aad-295	101	5	types	type	NOUN
aad-295	101	6	included	include	VERB
aad-295	101	7	a	a	DET
aad-295	101	8	photo	photo	NOUN
aad-295	101	9	(	(	PUNCT
aad-295	101	10	f	f	NOUN
aad-295	101	11	=	=	SYM
aad-295	101	12	656	656	NUM
aad-295	101	13	,	,	PUNCT
aad-295	101	14	59.0	59.0	NUM
aad-295	101	15	%	%	NOUN
aad-295	101	16	)	)	PUNCT
aad-295	101	17	,	,	PUNCT
aad-295	101	18	share	share	NOUN
aad-295	101	19	(	(	PUNCT
aad-295	101	20	f	f	PROPN
aad-295	101	21	=	=	SYM
aad-295	101	22	172	172	NUM
aad-295	101	23	,	,	PUNCT
aad-295	101	24	15.5	15.5	NUM
aad-295	101	25	%	%	NOUN
aad-295	101	26	)	)	PUNCT
aad-295	101	27	,	,	PUNCT
aad-295	101	28	and	and	CCONJ
aad-295	101	29	text	text	NOUN
aad-295	101	30	only	only	ADV
aad-295	101	31	(	(	PUNCT
aad-295	101	32	f	f	PROPN
aad-295	101	33	=	=	SYM
aad-295	101	34	134	134	NUM
aad-295	101	35	,	,	PUNCT
aad-295	101	36	12.1	12.1	NUM
aad-295	101	37	%	%	NOUN
aad-295	101	38	)	)	PUNCT
aad-295	101	39	.	.	PUNCT
aad-295	102	1	the	the	DET
aad-295	102	2	least	least	ADV
aad-295	102	3	frequent	frequent	ADJ
aad-295	102	4	post	post	NOUN
aad-295	102	5	type	type	NOUN
aad-295	102	6	included	include	VERB
aad-295	102	7	miscellaneous	miscellaneous	NOUN
aad-295	102	8	(	(	PUNCT
aad-295	102	9	f	f	NOUN
aad-295	102	10	=	=	SYM
aad-295	102	11	11	11	NUM
aad-295	102	12	,	,	PUNCT
aad-295	102	13	1.0	1.0	NUM
aad-295	102	14	%	%	NOUN
aad-295	102	15	)	)	PUNCT
aad-295	102	16	,	,	PUNCT
aad-295	102	17	event	event	NOUN
aad-295	102	18	(	(	PUNCT
aad-295	102	19	f	f	PROPN
aad-295	102	20	=	=	SYM
aad-295	102	21	22	22	NUM
aad-295	102	22	,	,	PUNCT
aad-295	102	23	2.0	2.0	NUM
aad-295	102	24	%	%	NOUN
aad-295	102	25	)	)	PUNCT
aad-295	102	26	,	,	PUNCT
aad-295	102	27	and	and	CCONJ
aad-295	102	28	link	link	VERB
aad-295	102	29	preview	preview	NOUN
aad-295	102	30	(	(	PUNCT
aad-295	102	31	f	f	NOUN
aad-295	102	32	=	=	SYM
aad-295	102	33	27	27	NUM
aad-295	102	34	,	,	PUNCT
aad-295	102	35	2.4	2.4	NUM
aad-295	102	36	%	%	NOUN
aad-295	102	37	)	)	PUNCT
aad-295	102	38	.	.	PUNCT
aad-295	103	1	table	table	NOUN
aad-295	103	2	3	3	NUM
aad-295	103	3	reflects	reflect	VERB
aad-295	103	4	the	the	DET
aad-295	103	5	frequencies	frequency	NOUN
aad-295	103	6	and	and	CCONJ
aad-295	103	7	percentages	percentage	NOUN
aad-295	103	8	of	of	ADP
aad-295	103	9	the	the	DET
aad-295	103	10	coded	code	VERB
aad-295	103	11	post	post	NOUN
aad-295	103	12	types	type	NOUN
aad-295	103	13	for	for	ADP
aad-295	103	14	the	the	DET
aad-295	103	15	florida	florida	PROPN
aad-295	103	16	fruit	fruit	NOUN
aad-295	103	17	and	and	CCONJ
aad-295	103	18	vegetable	vegetable	NOUN
aad-295	103	19	farm	farm	NOUN
aad-295	103	20	subsample	subsample	NOUN
aad-295	103	21	between	between	ADP
aad-295	103	22	january	january	PROPN
aad-295	103	23	1	1	NUM
aad-295	103	24	and	and	CCONJ
aad-295	103	25	december	december	PROPN
aad-295	103	26	31	31	NUM
aad-295	103	27	,	,	PUNCT
aad-295	103	28	2020	2020	NUM
aad-295	103	29	.	.	PUNCT
aad-295	104	1	doyle	doyle	PROPN
aad-295	104	2	et	et	PROPN
aad-295	104	3	al	al	PROPN
aad-295	104	4	.	.	PUNCT
aad-295	104	5	advancements	advancement	NOUN
aad-295	104	6	in	in	ADP
aad-295	104	7	agricultural	agricultural	ADJ
aad-295	104	8	development	development	NOUN
aad-295	104	9	https://doi.org/10.37433/aad.v4i2.295	https://doi.org/10.37433/aad.v4i2.295	NOUN
aad-295	104	10	109	109	NUM
aad-295	104	11	table	table	NOUN
aad-295	104	12	3	3	NUM
aad-295	104	13	description	description	NOUN
aad-295	104	14	of	of	ADP
aad-295	104	15	the	the	DET
aad-295	104	16	frequencies	frequency	NOUN
aad-295	104	17	and	and	CCONJ
aad-295	104	18	percentages	percentage	NOUN
aad-295	104	19	of	of	ADP
aad-295	104	20	post	post	NOUN
aad-295	104	21	types	type	NOUN
aad-295	104	22	for	for	ADP
aad-295	104	23	the	the	DET
aad-295	104	24	florida	florida	PROPN
aad-295	104	25	fruit	fruit	NOUN
aad-295	104	26	and	and	CCONJ
aad-295	104	27	vegetable	vegetable	NOUN
aad-295	104	28	farms	farm	NOUN
aad-295	104	29	combined	combine	VERB
aad-295	104	30	between	between	ADP
aad-295	104	31	january	january	PROPN
aad-295	104	32	1	1	NUM
aad-295	104	33	to	to	ADP
aad-295	104	34	december	december	PROPN
aad-295	104	35	31	31	NUM
aad-295	104	36	,	,	PUNCT
aad-295	104	37	2020	2020	NUM
aad-295	104	38	.	.	PUNCT
aad-295	105	1	post	post	NOUN
aad-295	105	2	type	type	NOUN
aad-295	105	3	f	f	PROPN
aad-295	105	4	percent	percent	NOUN
aad-295	105	5	(	(	PUNCT
aad-295	105	6	%	%	NOUN
aad-295	105	7	)	)	PUNCT
aad-295	105	8	photo	photo	NOUN
aad-295	105	9	657	657	NUM
aad-295	105	10	59.14	59.14	NUM
aad-295	105	11	share	share	VERB
aad-295	105	12	172	172	NUM
aad-295	105	13	15.48	15.48	NUM
aad-295	105	14	text	text	NOUN
aad-295	105	15	only	only	ADV
aad-295	105	16	134	134	NUM
aad-295	105	17	12.06	12.06	NUM
aad-295	105	18	video	video	NOUN
aad-295	105	19	88	88	NUM
aad-295	105	20	7.92	7.92	NUM
aad-295	105	21	link	link	NOUN
aad-295	105	22	preview	preview	NOUN
aad-295	105	23	27	27	NUM
aad-295	105	24	2.43	2.43	NUM
aad-295	105	25	event	event	NOUN
aad-295	105	26	22	22	NUM
aad-295	105	27	1.98	1.98	NUM
aad-295	105	28	miscellaneous	miscellaneous	ADJ
aad-295	105	29	11	11	NUM
aad-295	105	30	0.99	0.99	NUM
aad-295	105	31	note	note	NOUN
aad-295	105	32	.	.	PUNCT
aad-295	106	1	there	there	PRON
aad-295	106	2	were	be	VERB
aad-295	106	3	1,111	1,111	NUM
aad-295	106	4	posts	post	NOUN
aad-295	106	5	in	in	ADP
aad-295	106	6	total	total	NOUN
aad-295	106	7	.	.	PUNCT
aad-295	107	1	using	use	VERB
aad-295	107	2	the	the	DET
aad-295	107	3	formula	formula	NOUN
aad-295	107	4	(	(	PUNCT
aad-295	107	5	likes	like	VERB
aad-295	107	6	+	+	NUM
aad-295	107	7	reactions	reaction	NOUN
aad-295	107	8	+	+	CCONJ
aad-295	107	9	comments	comment	NOUN
aad-295	107	10	+	+	CCONJ
aad-295	107	11	shares)/followers	shares)/follower	NOUN
aad-295	107	12	from	from	ADP
aad-295	107	13	stebner	stebner	PROPN
aad-295	107	14	et	et	PROPN
aad-295	107	15	al	al	PROPN
aad-295	107	16	.	.	PROPN
aad-295	107	17	(	(	PUNCT
aad-295	107	18	2017	2017	NUM
aad-295	107	19	)	)	PUNCT
aad-295	107	20	,	,	PUNCT
aad-295	107	21	with	with	ADP
aad-295	107	22	the	the	DET
aad-295	107	23	addition	addition	NOUN
aad-295	107	24	of	of	ADP
aad-295	107	25	a	a	DET
aad-295	107	26	metric	metric	NOUN
aad-295	107	27	to	to	PART
aad-295	107	28	include	include	VERB
aad-295	107	29	reactions	reaction	NOUN
aad-295	107	30	(	(	PUNCT
aad-295	107	31	gogolan	gogolan	NOUN
aad-295	107	32	,	,	PUNCT
aad-295	107	33	2022	2022	NUM
aad-295	107	34	)	)	PUNCT
aad-295	107	35	,	,	PUNCT
aad-295	107	36	the	the	DET
aad-295	107	37	engagement	engagement	NOUN
aad-295	107	38	rates	rate	NOUN
aad-295	107	39	of	of	ADP
aad-295	107	40	each	each	DET
aad-295	107	41	individual	individual	ADJ
aad-295	107	42	post	post	NOUN
aad-295	107	43	were	be	AUX
aad-295	107	44	calculated	calculate	VERB
aad-295	107	45	in	in	ADP
aad-295	107	46	spss	spss	PROPN
aad-295	107	47	.	.	PUNCT
aad-295	108	1	the	the	DET
aad-295	108	2	post	post	NOUN
aad-295	108	3	types	type	NOUN
aad-295	108	4	with	with	ADP
aad-295	108	5	the	the	DET
aad-295	108	6	highest	high	ADJ
aad-295	108	7	engagement	engagement	NOUN
aad-295	108	8	rate	rate	NOUN
aad-295	108	9	included	include	VERB
aad-295	108	10	miscellaneous	miscellaneous	ADJ
aad-295	108	11	(	(	PUNCT
aad-295	108	12	m	m	PROPN
aad-295	108	13	=	=	SYM
aad-295	108	14	.32	.32	NUM
aad-295	108	15	,	,	PUNCT
aad-295	108	16	sd	sd	ADP
aad-295	108	17	=	=	SYM
aad-295	108	18	.38	.38	NUM
aad-295	108	19	)	)	PUNCT
aad-295	108	20	,	,	PUNCT
aad-295	108	21	photos	photo	NOUN
aad-295	108	22	(	(	PUNCT
aad-295	108	23	m	m	NOUN
aad-295	108	24	=	=	SYM
aad-295	108	25	.02	.02	NUM
aad-295	108	26	,	,	PUNCT
aad-295	108	27	sd	sd	ADP
aad-295	108	28	=	=	SYM
aad-295	108	29	.05	.05	NUM
aad-295	108	30	)	)	PUNCT
aad-295	108	31	,	,	PUNCT
aad-295	108	32	and	and	CCONJ
aad-295	108	33	text	text	NOUN
aad-295	108	34	only	only	ADV
aad-295	108	35	(	(	PUNCT
aad-295	108	36	m	m	VERB
aad-295	108	37	=	=	SYM
aad-295	108	38	.02	.02	NUM
aad-295	108	39	,	,	PUNCT
aad-295	108	40	sd	sd	ADP
aad-295	108	41	=	=	SYM
aad-295	108	42	.02	.02	NUM
aad-295	108	43	)	)	PUNCT
aad-295	108	44	.	.	PUNCT
aad-295	109	1	the	the	DET
aad-295	109	2	post	post	NOUN
aad-295	109	3	types	type	NOUN
aad-295	109	4	with	with	ADP
aad-295	109	5	the	the	DET
aad-295	109	6	lowest	low	ADJ
aad-295	109	7	engagement	engagement	NOUN
aad-295	109	8	rates	rate	NOUN
aad-295	109	9	included	include	VERB
aad-295	109	10	shares	share	NOUN
aad-295	109	11	(	(	PUNCT
aad-295	109	12	m	m	NOUN
aad-295	109	13	=	=	NOUN
aad-295	109	14	.01	.01	NUM
aad-295	109	15	,	,	PUNCT
aad-295	109	16	sd	sd	ADP
aad-295	109	17	=	=	SYM
aad-295	109	18	.01	.01	NUM
aad-295	109	19	)	)	PUNCT
aad-295	109	20	,	,	PUNCT
aad-295	109	21	link	link	NOUN
aad-295	109	22	previews	preview	NOUN
aad-295	109	23	(	(	PUNCT
aad-295	109	24	m	m	NOUN
aad-295	109	25	=	=	NOUN
aad-295	109	26	.01	.01	NUM
aad-295	109	27	,	,	PUNCT
aad-295	109	28	sd	sd	ADP
aad-295	109	29	=	=	SYM
aad-295	109	30	.01	.01	NUM
aad-295	109	31	)	)	PUNCT
aad-295	109	32	,	,	PUNCT
aad-295	109	33	and	and	CCONJ
aad-295	109	34	events	event	NOUN
aad-295	109	35	(	(	PUNCT
aad-295	109	36	m	m	NOUN
aad-295	109	37	=	=	SYM
aad-295	109	38	.00	.00	NUM
aad-295	109	39	,	,	PUNCT
aad-295	109	40	sd	sd	ADP
aad-295	109	41	=	=	NOUN
aad-295	109	42	.00	.00	NUM
aad-295	109	43	)	)	PUNCT
aad-295	109	44	.	.	PUNCT
aad-295	110	1	table	table	NOUN
aad-295	110	2	4	4	NUM
aad-295	110	3	describes	describe	VERB
aad-295	110	4	the	the	DET
aad-295	110	5	engagement	engagement	NOUN
aad-295	110	6	rates	rate	NOUN
aad-295	110	7	combined	combine	VERB
aad-295	110	8	by	by	ADP
aad-295	110	9	post	post	NOUN
aad-295	110	10	type	type	NOUN
aad-295	110	11	for	for	ADP
aad-295	110	12	florida	florida	PROPN
aad-295	110	13	fruit	fruit	NOUN
aad-295	110	14	and	and	CCONJ
aad-295	110	15	vegetable	vegetable	NOUN
aad-295	110	16	farms	farm	NOUN
aad-295	110	17	between	between	ADP
aad-295	110	18	january	january	PROPN
aad-295	110	19	1	1	NUM
aad-295	110	20	and	and	CCONJ
aad-295	110	21	december	december	PROPN
aad-295	110	22	31	31	NUM
aad-295	110	23	,	,	PUNCT
aad-295	110	24	2020	2020	NUM
aad-295	110	25	.	.	PUNCT
aad-295	111	1	table	table	NOUN
aad-295	111	2	4	4	NUM
aad-295	111	3	description	description	NOUN
aad-295	111	4	of	of	ADP
aad-295	111	5	engagement	engagement	NOUN
aad-295	111	6	rates	rate	NOUN
aad-295	111	7	combined	combine	VERB
aad-295	111	8	by	by	ADP
aad-295	111	9	post	post	NOUN
aad-295	111	10	type	type	NOUN
aad-295	111	11	for	for	ADP
aad-295	111	12	florida	florida	PROPN
aad-295	111	13	fruit	fruit	NOUN
aad-295	111	14	and	and	CCONJ
aad-295	111	15	vegetable	vegetable	NOUN
aad-295	111	16	farms	farm	NOUN
aad-295	111	17	from	from	ADP
aad-295	111	18	january	january	PROPN
aad-295	111	19	1	1	NUM
aad-295	111	20	to	to	ADP
aad-295	111	21	december	december	PROPN
aad-295	111	22	31	31	NUM
aad-295	111	23	,	,	PUNCT
aad-295	111	24	2020	2020	NUM
aad-295	111	25	.	.	PUNCT
aad-295	112	1	engagement	engagement	NOUN
aad-295	112	2	rate	rate	NOUN
aad-295	112	3	post	post	NOUN
aad-295	112	4	type	type	NOUN
aad-295	112	5	m	m	PROPN
aad-295	112	6	sd	sd	ADP
aad-295	112	7	minimum	minimum	ADJ
aad-295	112	8	maximum	maximum	ADJ
aad-295	112	9	miscellaneous	miscellaneous	ADJ
aad-295	112	10	0.32	0.32	NUM
aad-295	112	11	0.38	0.38	NUM
aad-295	112	12	0.00	0.00	NUM
aad-295	112	13	0.95	0.95	NUM
aad-295	112	14	photo	photo	NOUN
aad-295	112	15	0.02	0.02	NUM
aad-295	112	16	0.05	0.05	NUM
aad-295	112	17	0.00	0.00	NUM
aad-295	112	18	0.59	0.59	NUM
aad-295	112	19	text	text	NOUN
aad-295	112	20	only	only	ADV
aad-295	112	21	0.02	0.02	NUM
aad-295	112	22	0.02	0.02	NUM
aad-295	112	23	0.00	0.00	NUM
aad-295	112	24	0.15	0.15	NUM
aad-295	112	25	video	video	NOUN
aad-295	112	26	0.02	0.02	NUM
aad-295	112	27	0.04	0.04	NUM
aad-295	112	28	0.00	0.00	NUM
aad-295	112	29	0.38	0.38	NUM
aad-295	112	30	share	share	NOUN
aad-295	112	31	0.01	0.01	NUM
aad-295	112	32	0.02	0.02	NUM
aad-295	112	33	0.00	0.00	NUM
aad-295	112	34	0.19	0.19	NUM
aad-295	112	35	link	link	NOUN
aad-295	112	36	preview	preview	NOUN
aad-295	112	37	0.01	0.01	NUM
aad-295	112	38	0.01	0.01	NUM
aad-295	112	39	0.00	0.00	NUM
aad-295	112	40	0.06	0.06	NUM
aad-295	112	41	event	event	NOUN
aad-295	112	42	0.00	0.00	NUM
aad-295	112	43	0.00	0.00	NUM
aad-295	112	44	0.00	0.00	NUM
aad-295	112	45	0.00	0.00	NUM
aad-295	112	46	note	note	NOUN
aad-295	112	47	.	.	PUNCT
aad-295	113	1	engagement	engagement	NOUN
aad-295	113	2	rate	rate	NOUN
aad-295	113	3	was	be	AUX
aad-295	113	4	calculated	calculate	VERB
aad-295	113	5	(	(	PUNCT
aad-295	113	6	likes	like	NOUN
aad-295	113	7	+	+	NUM
aad-295	113	8	reactions	reaction	NOUN
aad-295	113	9	+	+	CCONJ
aad-295	113	10	comments	comment	NOUN
aad-295	113	11	+	+	CCONJ
aad-295	113	12	shares)/followers	shares)/follower	NOUN
aad-295	113	13	from	from	ADP
aad-295	113	14	stebner	stebner	PROPN
aad-295	113	15	et	et	PROPN
aad-295	113	16	al	al	PROPN
aad-295	113	17	.	.	PROPN
aad-295	114	1	(	(	PUNCT
aad-295	114	2	2017	2017	NUM
aad-295	114	3	)	)	PUNCT
aad-295	114	4	.	.	PUNCT
aad-295	115	1	in	in	ADP
aad-295	115	2	addition	addition	NOUN
aad-295	115	3	to	to	PART
aad-295	115	4	post	post	VERB
aad-295	115	5	type	type	NOUN
aad-295	115	6	,	,	PUNCT
aad-295	115	7	posts	post	NOUN
aad-295	115	8	were	be	AUX
aad-295	115	9	coded	code	VERB
aad-295	115	10	by	by	ADP
aad-295	115	11	post	post	NOUN
aad-295	115	12	categories	category	NOUN
aad-295	115	13	,	,	PUNCT
aad-295	115	14	including	include	VERB
aad-295	115	15	customer	customer	NOUN
aad-295	115	16	testimonials	testimonial	NOUN
aad-295	115	17	,	,	PUNCT
aad-295	115	18	recipe	recipe	NOUN
aad-295	115	19	/	/	SYM
aad-295	115	20	how	how	SCONJ
aad-295	115	21	-	-	PUNCT
aad-295	115	22	to	to	PART
aad-295	115	23	,	,	PUNCT
aad-295	115	24	and	and	CCONJ
aad-295	115	25	business	business	NOUN
aad-295	115	26	posts	post	NOUN
aad-295	115	27	.	.	PUNCT
aad-295	116	1	table	table	NOUN
aad-295	116	2	5	5	NUM
aad-295	116	3	reflects	reflect	VERB
aad-295	116	4	the	the	DET
aad-295	116	5	frequencies	frequency	NOUN
aad-295	116	6	and	and	CCONJ
aad-295	116	7	percentages	percentage	NOUN
aad-295	116	8	of	of	ADP
aad-295	116	9	post	post	PROPN
aad-295	116	10	doyle	doyle	PROPN
aad-295	116	11	et	et	PROPN
aad-295	116	12	al	al	PROPN
aad-295	116	13	.	.	PUNCT
aad-295	116	14	advancements	advancement	NOUN
aad-295	116	15	in	in	ADP
aad-295	116	16	agricultural	agricultural	ADJ
aad-295	116	17	development	development	NOUN
aad-295	116	18	https://doi.org/10.37433/aad.v4i2.295	https://doi.org/10.37433/aad.v4i2.295	NOUN
aad-295	116	19	110	110	NUM
aad-295	116	20	categories	category	NOUN
aad-295	116	21	,	,	PUNCT
aad-295	116	22	with	with	ADP
aad-295	116	23	business	business	NOUN
aad-295	116	24	posts	post	NOUN
aad-295	116	25	being	be	AUX
aad-295	116	26	the	the	DET
aad-295	116	27	most	most	ADV
aad-295	116	28	frequent	frequent	ADJ
aad-295	116	29	(	(	PUNCT
aad-295	116	30	f	f	NOUN
aad-295	116	31	=	=	SYM
aad-295	116	32	503	503	NUM
aad-295	116	33	,	,	PUNCT
aad-295	116	34	45.3	45.3	NUM
aad-295	116	35	%	%	NOUN
aad-295	116	36	)	)	PUNCT
aad-295	116	37	and	and	CCONJ
aad-295	116	38	customer	customer	NOUN
aad-295	116	39	testimonials	testimonial	NOUN
aad-295	116	40	being	be	AUX
aad-295	116	41	the	the	DET
aad-295	116	42	least	least	ADV
aad-295	116	43	frequent	frequent	ADJ
aad-295	116	44	(	(	PUNCT
aad-295	116	45	f	f	NOUN
aad-295	116	46	=	=	SYM
aad-295	116	47	30	30	NUM
aad-295	116	48	,	,	PUNCT
aad-295	116	49	2.7	2.7	NUM
aad-295	116	50	%	%	NOUN
aad-295	116	51	)	)	PUNCT
aad-295	116	52	.	.	PUNCT
aad-295	117	1	table	table	NOUN
aad-295	117	2	5	5	NUM
aad-295	117	3	description	description	NOUN
aad-295	117	4	of	of	ADP
aad-295	117	5	the	the	DET
aad-295	117	6	frequencies	frequency	NOUN
aad-295	117	7	and	and	CCONJ
aad-295	117	8	percentages	percentage	NOUN
aad-295	117	9	of	of	ADP
aad-295	117	10	post	post	NOUN
aad-295	117	11	types	type	NOUN
aad-295	117	12	for	for	ADP
aad-295	117	13	the	the	DET
aad-295	117	14	florida	florida	PROPN
aad-295	117	15	fruit	fruit	NOUN
aad-295	117	16	and	and	CCONJ
aad-295	117	17	vegetable	vegetable	NOUN
aad-295	117	18	farms	farm	NOUN
aad-295	117	19	combined	combine	VERB
aad-295	117	20	between	between	ADP
aad-295	117	21	january	january	PROPN
aad-295	117	22	1	1	NUM
aad-295	117	23	to	to	ADP
aad-295	117	24	december	december	PROPN
aad-295	117	25	31	31	NUM
aad-295	117	26	,	,	PUNCT
aad-295	117	27	2020	2020	NUM
aad-295	117	28	(	(	PUNCT
aad-295	117	29	n	n	NOUN
aad-295	117	30	=	=	SYM
aad-295	117	31	1,111	1,111	NUM
aad-295	117	32	)	)	PUNCT
aad-295	117	33	.	.	PUNCT
aad-295	118	1	post	post	NOUN
aad-295	118	2	category	category	NOUN
aad-295	118	3	f	f	PROPN
aad-295	118	4	percent	percent	NOUN
aad-295	118	5	(	(	PUNCT
aad-295	118	6	%	%	NOUN
aad-295	118	7	)	)	PUNCT
aad-295	118	8	business	business	NOUN
aad-295	118	9	post	post	NOUN
aad-295	118	10	503	503	NUM
aad-295	118	11	45.3	45.3	NUM
aad-295	118	12	recipe	recipe	NOUN
aad-295	118	13	/	/	SYM
aad-295	118	14	how	how	SCONJ
aad-295	118	15	-	-	PUNCT
aad-295	118	16	to	to	ADP
aad-295	118	17	62	62	NUM
aad-295	118	18	5.6	5.6	NUM
aad-295	118	19	customer	customer	NOUN
aad-295	118	20	testimonial	testimonial	ADJ
aad-295	118	21	30	30	NUM
aad-295	118	22	2.7	2.7	NUM
aad-295	118	23	note	note	NOUN
aad-295	118	24	.	.	PUNCT
aad-295	119	1	percentages	percentage	NOUN
aad-295	119	2	do	do	AUX
aad-295	119	3	not	not	PART
aad-295	119	4	add	add	VERB
aad-295	119	5	up	up	ADP
aad-295	119	6	to	to	PART
aad-295	119	7	100	100	NUM
aad-295	119	8	%	%	NOUN
aad-295	119	9	because	because	SCONJ
aad-295	119	10	posts	post	NOUN
aad-295	119	11	could	could	AUX
aad-295	119	12	fall	fall	VERB
aad-295	119	13	into	into	ADP
aad-295	119	14	multiple	multiple	ADJ
aad-295	119	15	categories	category	NOUN
aad-295	119	16	or	or	CCONJ
aad-295	119	17	not	not	PART
aad-295	119	18	fall	fall	VERB
aad-295	119	19	into	into	ADP
aad-295	119	20	any	any	PRON
aad-295	119	21	of	of	ADP
aad-295	119	22	these	these	DET
aad-295	119	23	categories	category	NOUN
aad-295	119	24	.	.	PUNCT
aad-295	120	1	percentages	percentage	NOUN
aad-295	120	2	were	be	AUX
aad-295	120	3	calculated	calculate	VERB
aad-295	120	4	based	base	VERB
aad-295	120	5	on	on	ADP
aad-295	120	6	the	the	DET
aad-295	120	7	total	total	ADJ
aad-295	120	8	posts	post	NOUN
aad-295	120	9	in	in	ADP
aad-295	120	10	the	the	DET
aad-295	120	11	sample	sample	NOUN
aad-295	120	12	(	(	PUNCT
aad-295	120	13	n	n	NOUN
aad-295	120	14	=	=	SYM
aad-295	120	15	1,111	1,111	NUM
aad-295	120	16	)	)	PUNCT
aad-295	120	17	.	.	PUNCT
aad-295	121	1	objective	objective	ADJ
aad-295	121	2	four	four	NUM
aad-295	121	3	:	:	PUNCT
aad-295	121	4	define	define	VERB
aad-295	121	5	farm	farm	NOUN
aad-295	121	6	engagement	engagement	NOUN
aad-295	121	7	rate	rate	NOUN
aad-295	121	8	levels	level	NOUN
aad-295	121	9	by	by	ADP
aad-295	121	10	strategy	strategy	NOUN
aad-295	121	11	to	to	PART
aad-295	121	12	answer	answer	VERB
aad-295	121	13	research	research	NOUN
aad-295	121	14	objective	objective	ADJ
aad-295	121	15	four	four	NUM
aad-295	121	16	,	,	PUNCT
aad-295	121	17	average	average	ADJ
aad-295	121	18	engagement	engagement	NOUN
aad-295	121	19	rate	rate	NOUN
aad-295	121	20	of	of	ADP
aad-295	121	21	farms	farm	NOUN
aad-295	121	22	was	be	AUX
aad-295	121	23	examined	examine	VERB
aad-295	121	24	on	on	ADP
aad-295	121	25	a	a	DET
aad-295	121	26	line	line	NOUN
aad-295	121	27	plot	plot	NOUN
aad-295	121	28	in	in	ADP
aad-295	121	29	excel	excel	NOUN
aad-295	121	30	to	to	PART
aad-295	121	31	determine	determine	VERB
aad-295	121	32	natural	natural	ADJ
aad-295	121	33	breaks	break	NOUN
aad-295	121	34	in	in	ADP
aad-295	121	35	the	the	DET
aad-295	121	36	data	datum	NOUN
aad-295	121	37	.	.	PUNCT
aad-295	122	1	based	base	VERB
aad-295	122	2	on	on	ADP
aad-295	122	3	natural	natural	ADJ
aad-295	122	4	data	datum	NOUN
aad-295	122	5	breaks	break	NOUN
aad-295	122	6	,	,	PUNCT
aad-295	122	7	farms	farm	NOUN
aad-295	122	8	were	be	AUX
aad-295	122	9	divided	divide	VERB
aad-295	122	10	into	into	ADP
aad-295	122	11	three	three	NUM
aad-295	122	12	levels	level	NOUN
aad-295	122	13	based	base	VERB
aad-295	122	14	on	on	ADP
aad-295	122	15	the	the	DET
aad-295	122	16	average	average	ADJ
aad-295	122	17	engagement	engagement	NOUN
aad-295	122	18	rate	rate	NOUN
aad-295	122	19	of	of	ADP
aad-295	122	20	posts	post	NOUN
aad-295	122	21	.	.	PUNCT
aad-295	123	1	high	high	ADJ
aad-295	123	2	engagement	engagement	NOUN
aad-295	123	3	farms	farm	NOUN
aad-295	123	4	were	be	AUX
aad-295	123	5	defined	define	VERB
aad-295	123	6	as	as	ADP
aad-295	123	7	having	have	VERB
aad-295	123	8	an	an	DET
aad-295	123	9	average	average	ADJ
aad-295	123	10	engagement	engagement	NOUN
aad-295	123	11	rate	rate	NOUN
aad-295	123	12	of	of	ADP
aad-295	123	13	.05	.05	NUM
aad-295	123	14	or	or	CCONJ
aad-295	123	15	greater	great	ADJ
aad-295	123	16	,	,	PUNCT
aad-295	123	17	medium	medium	ADJ
aad-295	123	18	engagement	engagement	NOUN
aad-295	123	19	farms	farm	NOUN
aad-295	123	20	had	have	VERB
aad-295	123	21	an	an	DET
aad-295	123	22	engagement	engagement	NOUN
aad-295	123	23	rate	rate	NOUN
aad-295	123	24	greater	great	ADJ
aad-295	123	25	than	than	ADP
aad-295	123	26	.01	.01	NUM
aad-295	123	27	but	but	CCONJ
aad-295	123	28	less	less	ADJ
aad-295	123	29	than	than	ADP
aad-295	123	30	.05	.05	NUM
aad-295	123	31	,	,	PUNCT
aad-295	123	32	and	and	CCONJ
aad-295	123	33	low	low	ADJ
aad-295	123	34	engagement	engagement	NOUN
aad-295	123	35	farms	farm	NOUN
aad-295	123	36	had	have	VERB
aad-295	123	37	an	an	DET
aad-295	123	38	engagement	engagement	NOUN
aad-295	123	39	rate	rate	NOUN
aad-295	123	40	of	of	ADP
aad-295	123	41	.01	.01	NUM
aad-295	123	42	or	or	CCONJ
aad-295	123	43	lower	low	ADJ
aad-295	123	44	.	.	PUNCT
aad-295	124	1	three	three	NUM
aad-295	124	2	farms	farm	NOUN
aad-295	124	3	had	have	VERB
aad-295	124	4	high	high	ADJ
aad-295	124	5	engagement	engagement	NOUN
aad-295	124	6	rates	rate	NOUN
aad-295	124	7	,	,	PUNCT
aad-295	124	8	five	five	NUM
aad-295	124	9	had	have	VERB
aad-295	124	10	a	a	DET
aad-295	124	11	medium	medium	ADJ
aad-295	124	12	average	average	ADJ
aad-295	124	13	engagement	engagement	NOUN
aad-295	124	14	rate	rate	NOUN
aad-295	124	15	,	,	PUNCT
aad-295	124	16	and	and	CCONJ
aad-295	124	17	seven	seven	NUM
aad-295	124	18	had	have	VERB
aad-295	124	19	low	low	ADJ
aad-295	124	20	.	.	PUNCT
aad-295	125	1	the	the	DET
aad-295	125	2	total	total	ADJ
aad-295	125	3	number	number	NOUN
aad-295	125	4	of	of	ADP
aad-295	125	5	posts	post	NOUN
aad-295	125	6	for	for	ADP
aad-295	125	7	farms	farm	NOUN
aad-295	125	8	with	with	ADP
aad-295	125	9	high	high	ADJ
aad-295	125	10	engagement	engagement	NOUN
aad-295	125	11	rates	rate	NOUN
aad-295	125	12	was	be	AUX
aad-295	125	13	99	99	NUM
aad-295	125	14	posts	post	NOUN
aad-295	125	15	,	,	PUNCT
aad-295	125	16	for	for	ADP
aad-295	125	17	an	an	DET
aad-295	125	18	average	average	ADJ
aad-295	125	19	post	post	NOUN
aad-295	125	20	rate	rate	NOUN
aad-295	125	21	of	of	ADP
aad-295	125	22	33	33	NUM
aad-295	125	23	posts	post	NOUN
aad-295	125	24	per	per	ADP
aad-295	125	25	farm	farm	NOUN
aad-295	125	26	;	;	PUNCT
aad-295	125	27	the	the	DET
aad-295	125	28	total	total	ADJ
aad-295	125	29	posts	post	NOUN
aad-295	125	30	from	from	ADP
aad-295	125	31	farms	farm	NOUN
aad-295	125	32	with	with	ADP
aad-295	125	33	medium	medium	ADJ
aad-295	125	34	engagement	engagement	NOUN
aad-295	125	35	was	be	AUX
aad-295	125	36	269	269	NUM
aad-295	125	37	posts	post	NOUN
aad-295	125	38	,	,	PUNCT
aad-295	125	39	for	for	ADP
aad-295	125	40	an	an	DET
aad-295	125	41	average	average	ADJ
aad-295	125	42	post	post	NOUN
aad-295	125	43	rate	rate	NOUN
aad-295	125	44	of	of	ADP
aad-295	125	45	53.6	53.6	NUM
aad-295	125	46	posts	post	NOUN
aad-295	125	47	per	per	ADP
aad-295	125	48	farm	farm	NOUN
aad-295	125	49	;	;	PUNCT
aad-295	125	50	and	and	CCONJ
aad-295	125	51	the	the	DET
aad-295	125	52	farms	farm	NOUN
aad-295	125	53	with	with	ADP
aad-295	125	54	low	low	ADJ
aad-295	125	55	engagement	engagement	NOUN
aad-295	125	56	rates	rate	NOUN
aad-295	125	57	had	have	VERB
aad-295	125	58	a	a	DET
aad-295	125	59	total	total	NOUN
aad-295	125	60	of	of	ADP
aad-295	125	61	732	732	NUM
aad-295	125	62	posts	post	NOUN
aad-295	125	63	,	,	PUNCT
aad-295	125	64	for	for	ADP
aad-295	125	65	an	an	DET
aad-295	125	66	average	average	ADJ
aad-295	125	67	post	post	NOUN
aad-295	125	68	rate	rate	NOUN
aad-295	125	69	of	of	ADP
aad-295	125	70	104.57	104.57	NUM
aad-295	125	71	posts	post	NOUN
aad-295	125	72	per	per	ADP
aad-295	125	73	farm	farm	NOUN
aad-295	125	74	.	.	PUNCT
aad-295	126	1	the	the	DET
aad-295	126	2	engagement	engagement	NOUN
aad-295	126	3	rate	rate	NOUN
aad-295	126	4	was	be	AUX
aad-295	126	5	calculated	calculate	VERB
aad-295	126	6	by	by	ADP
aad-295	126	7	using	use	VERB
aad-295	126	8	(	(	PUNCT
aad-295	126	9	likes	like	NOUN
aad-295	126	10	+	+	NUM
aad-295	126	11	reactions	reaction	NOUN
aad-295	126	12	+	+	CCONJ
aad-295	126	13	comments	comment	NOUN
aad-295	126	14	+	+	CCONJ
aad-295	126	15	shares)/followers	shares)/follower	NOUN
aad-295	126	16	from	from	ADP
aad-295	126	17	stebner	stebner	PROPN
aad-295	126	18	et	et	PROPN
aad-295	126	19	al	al	PROPN
aad-295	126	20	.	.	PROPN
aad-295	127	1	(	(	PUNCT
aad-295	127	2	2017	2017	NUM
aad-295	127	3	)	)	PUNCT
aad-295	127	4	,	,	PUNCT
aad-295	127	5	with	with	ADP
aad-295	127	6	the	the	DET
aad-295	127	7	addition	addition	NOUN
aad-295	127	8	of	of	ADP
aad-295	127	9	a	a	DET
aad-295	127	10	metric	metric	NOUN
aad-295	127	11	to	to	PART
aad-295	127	12	include	include	VERB
aad-295	127	13	reactions	reaction	NOUN
aad-295	127	14	(	(	PUNCT
aad-295	127	15	gogolan	gogolan	NOUN
aad-295	127	16	,	,	PUNCT
aad-295	127	17	2022	2022	NUM
aad-295	127	18	)	)	PUNCT
aad-295	127	19	.	.	PUNCT
aad-295	128	1	table	table	NOUN
aad-295	128	2	6	6	NUM
aad-295	128	3	provides	provide	VERB
aad-295	128	4	the	the	DET
aad-295	128	5	frequencies	frequency	NOUN
aad-295	128	6	and	and	CCONJ
aad-295	128	7	percentages	percentage	NOUN
aad-295	128	8	of	of	ADP
aad-295	128	9	post	post	NOUN
aad-295	128	10	categories	category	NOUN
aad-295	128	11	by	by	ADP
aad-295	128	12	engagement	engagement	NOUN
aad-295	128	13	rate	rate	NOUN
aad-295	128	14	levels	level	NOUN
aad-295	128	15	.	.	PUNCT
aad-295	129	1	doyle	doyle	PROPN
aad-295	129	2	et	et	PROPN
aad-295	129	3	al	al	PROPN
aad-295	129	4	.	.	PUNCT
aad-295	129	5	advancements	advancement	NOUN
aad-295	129	6	in	in	ADP
aad-295	129	7	agricultural	agricultural	ADJ
aad-295	129	8	development	development	NOUN
aad-295	129	9	https://doi.org/10.37433/aad.v4i2.295	https://doi.org/10.37433/aad.v4i2.295	PROPN
aad-295	129	10	111	111	NUM
aad-295	129	11	table	table	NOUN
aad-295	129	12	6	6	NUM
aad-295	129	13	frequencies	frequency	NOUN
aad-295	129	14	and	and	CCONJ
aad-295	129	15	percentages	percentage	NOUN
aad-295	129	16	of	of	ADP
aad-295	129	17	post	post	NOUN
aad-295	129	18	categories	category	NOUN
aad-295	129	19	by	by	ADP
aad-295	129	20	engagement	engagement	NOUN
aad-295	129	21	level	level	NOUN
aad-295	129	22	(	(	PUNCT
aad-295	129	23	n	n	NOUN
aad-295	129	24	=	=	SYM
aad-295	129	25	1,111	1,111	NUM
aad-295	129	26	)	)	PUNCT
aad-295	129	27	.	.	PUNCT
aad-295	130	1	high	high	ADJ
aad-295	130	2	engagement	engagement	NOUN
aad-295	130	3	(	(	PUNCT
aad-295	130	4	n	n	NOUN
aad-295	130	5	=	=	SYM
aad-295	130	6	99	99	NUM
aad-295	130	7	)	)	PUNCT
aad-295	130	8	medium	medium	NOUN
aad-295	130	9	engagement	engagement	NOUN
aad-295	130	10	(	(	PUNCT
aad-295	130	11	n	n	NOUN
aad-295	130	12	=	=	SYM
aad-295	130	13	269	269	NUM
aad-295	130	14	)	)	PUNCT
aad-295	130	15	low	low	ADJ
aad-295	130	16	engagement	engagement	NOUN
aad-295	130	17	(	(	PUNCT
aad-295	130	18	n	n	NOUN
aad-295	130	19	=	=	SYM
aad-295	130	20	732	732	NUM
aad-295	130	21	)	)	PUNCT
aad-295	130	22	post	post	NOUN
aad-295	130	23	category	category	NOUN
aad-295	130	24	f	f	NOUN
aad-295	131	1	%	%	INTJ
aad-295	132	1	f	f	NOUN
aad-295	132	2	%	%	NOUN
aad-295	132	3	f	f	NOUN
aad-295	132	4	%	%	NOUN
aad-295	132	5	business	business	NOUN
aad-295	132	6	post	post	NOUN
aad-295	132	7	70	70	NUM
aad-295	132	8	70.71	70.71	NUM
aad-295	132	9	70	70	NUM
aad-295	132	10	26.12	26.12	NUM
aad-295	132	11	360	360	NUM
aad-295	132	12	49.20	49.20	NUM
aad-295	132	13	photo	photo	NOUN
aad-295	132	14	58	58	NUM
aad-295	132	15	58.59	58.59	NUM
aad-295	132	16	163	163	NUM
aad-295	132	17	60.45	60.45	NUM
aad-295	132	18	436	436	NUM
aad-295	132	19	59.56	59.56	NUM
aad-295	132	20	text	text	NOUN
aad-295	132	21	only	only	ADV
aad-295	132	22	26	26	NUM
aad-295	132	23	26.26	26.26	NUM
aad-295	132	24	27	27	NUM
aad-295	132	25	10.07	10.07	NUM
aad-295	132	26	81	81	NUM
aad-295	132	27	11.07	11.07	NUM
aad-295	132	28	share	share	NOUN
aad-295	132	29	/	/	SYM
aad-295	132	30	repost	repost	VERB
aad-295	132	31	11	11	NUM
aad-295	132	32	11.11	11.11	NUM
aad-295	132	33	61	61	NUM
aad-295	132	34	22.76	22.76	NUM
aad-295	132	35	100	100	NUM
aad-295	132	36	13.66	13.66	NUM
aad-295	132	37	miscellaneous	miscellaneous	NOUN
aad-295	132	38	6	6	NUM
aad-295	132	39	6.06	6.06	NUM
aad-295	132	40	5	5	NUM
aad-295	132	41	1.87	1.87	NUM
aad-295	132	42	0	0	NUM
aad-295	132	43	0	0	NUM
aad-295	132	44	video	video	NOUN
aad-295	132	45	4	4	NUM
aad-295	132	46	4.04	4.04	NUM
aad-295	132	47	13	13	NUM
aad-295	132	48	4.85	4.85	NUM
aad-295	132	49	73	73	NUM
aad-295	132	50	9.97	9.97	NUM
aad-295	132	51	link	link	NOUN
aad-295	132	52	preview	preview	NOUN
aad-295	132	53	4	4	NUM
aad-295	132	54	4.04	4.04	NUM
aad-295	132	55	0	0	NUM
aad-295	132	56	0	0	NUM
aad-295	132	57	23	23	NUM
aad-295	132	58	23.23	23.23	NUM
aad-295	132	59	recipe	recipe	NOUN
aad-295	132	60	/	/	SYM
aad-295	132	61	how	how	SCONJ
aad-295	132	62	-	-	PUNCT
aad-295	132	63	to	to	ADP
aad-295	132	64	3	3	NUM
aad-295	132	65	3.03	3.03	NUM
aad-295	132	66	12	12	NUM
aad-295	132	67	4.48	4.48	NUM
aad-295	132	68	47	47	NUM
aad-295	132	69	6.42	6.42	NUM
aad-295	132	70	customer	customer	NOUN
aad-295	132	71	testimonial	testimonial	ADJ
aad-295	132	72	2	2	NUM
aad-295	132	73	2.02	2.02	NUM
aad-295	132	74	2	2	NUM
aad-295	132	75	0.75	0.75	NUM
aad-295	132	76	19	19	NUM
aad-295	132	77	2.60	2.60	NUM
aad-295	132	78	event	event	NOUN
aad-295	132	79	2	2	NUM
aad-295	132	80	2.02	2.02	NUM
aad-295	132	81	1	1	NUM
aad-295	132	82	0.37	0.37	NUM
aad-295	132	83	19	19	NUM
aad-295	132	84	2.60	2.60	NUM
aad-295	132	85	note	note	NOUN
aad-295	132	86	.	.	PUNCT
aad-295	133	1	percentages	percentage	NOUN
aad-295	133	2	were	be	AUX
aad-295	133	3	calculated	calculate	VERB
aad-295	133	4	based	base	VERB
aad-295	133	5	on	on	ADP
aad-295	133	6	the	the	DET
aad-295	133	7	total	total	ADJ
aad-295	133	8	posts	post	NOUN
aad-295	133	9	in	in	ADP
aad-295	133	10	each	each	DET
aad-295	133	11	engagement	engagement	NOUN
aad-295	133	12	rate	rate	NOUN
aad-295	133	13	category	category	NOUN
aad-295	133	14	.	.	PUNCT
aad-295	134	1	engagement	engagement	NOUN
aad-295	134	2	rates	rate	NOUN
aad-295	134	3	were	be	AUX
aad-295	134	4	plotted	plot	VERB
aad-295	134	5	and	and	CCONJ
aad-295	134	6	defined	define	VERB
aad-295	134	7	by	by	ADP
aad-295	134	8	data	datum	NOUN
aad-295	134	9	breaks	break	NOUN
aad-295	134	10	as	as	ADP
aad-295	134	11	low	low	ADJ
aad-295	134	12	(	(	PUNCT
aad-295	134	13	≤	≤	NOUN
aad-295	134	14	.01	.01	NUM
aad-295	134	15	)	)	PUNCT
aad-295	134	16	,	,	PUNCT
aad-295	134	17	medium	medium	NOUN
aad-295	134	18	(	(	PUNCT
aad-295	134	19	>	>	NOUN
aad-295	134	20	.01	.01	NUM
aad-295	134	21	and	and	CCONJ
aad-295	134	22	<	<	X
aad-295	134	23	.05	.05	NUM
aad-295	134	24	)	)	PUNCT
aad-295	134	25	,	,	PUNCT
aad-295	134	26	and	and	CCONJ
aad-295	134	27	high	high	ADJ
aad-295	134	28	(	(	PUNCT
aad-295	134	29	³	³	NOUN
aad-295	134	30	.05	.05	NUM
aad-295	134	31	)	)	PUNCT
aad-295	134	32	.	.	PUNCT
aad-295	135	1	conclusions	conclusion	NOUN
aad-295	135	2	,	,	PUNCT
aad-295	135	3	discussion	discussion	NOUN
aad-295	135	4	,	,	PUNCT
aad-295	135	5	and	and	CCONJ
aad-295	135	6	recommendations	recommendation	NOUN
aad-295	135	7	for	for	ADP
aad-295	135	8	farms	farm	NOUN
aad-295	135	9	,	,	PUNCT
aad-295	135	10	communication	communication	NOUN
aad-295	135	11	directors	director	NOUN
aad-295	135	12	of	of	ADP
aad-295	135	13	farms	farm	NOUN
aad-295	135	14	,	,	PUNCT
aad-295	135	15	agricultural	agricultural	ADJ
aad-295	135	16	organizations	organization	NOUN
aad-295	135	17	,	,	PUNCT
aad-295	135	18	and	and	CCONJ
aad-295	135	19	agricultural	agricultural	ADJ
aad-295	135	20	commodity	commodity	NOUN
aad-295	135	21	groups	group	NOUN
aad-295	135	22	,	,	PUNCT
aad-295	135	23	this	this	DET
aad-295	135	24	study	study	NOUN
aad-295	135	25	provides	provide	VERB
aad-295	135	26	an	an	DET
aad-295	135	27	analysis	analysis	NOUN
aad-295	135	28	of	of	ADP
aad-295	135	29	current	current	ADJ
aad-295	135	30	facebook	facebook	NOUN
aad-295	135	31	content	content	NOUN
aad-295	135	32	and	and	CCONJ
aad-295	135	33	engagement	engagement	NOUN
aad-295	135	34	rates	rate	NOUN
aad-295	135	35	.	.	PUNCT
aad-295	136	1	although	although	SCONJ
aad-295	136	2	the	the	DET
aad-295	136	3	data	datum	NOUN
aad-295	136	4	can	can	AUX
aad-295	136	5	not	not	PART
aad-295	136	6	be	be	AUX
aad-295	136	7	generalized	generalize	VERB
aad-295	136	8	outside	outside	ADP
aad-295	136	9	of	of	ADP
aad-295	136	10	this	this	DET
aad-295	136	11	specific	specific	ADJ
aad-295	136	12	population	population	NOUN
aad-295	136	13	,	,	PUNCT
aad-295	136	14	it	it	PRON
aad-295	136	15	can	can	AUX
aad-295	136	16	serve	serve	VERB
aad-295	136	17	as	as	ADP
aad-295	136	18	a	a	DET
aad-295	136	19	benchmark	benchmark	NOUN
aad-295	136	20	for	for	ADP
aad-295	136	21	setting	set	VERB
aad-295	136	22	and	and	CCONJ
aad-295	136	23	reaching	reach	VERB
aad-295	136	24	future	future	ADJ
aad-295	136	25	communication	communication	NOUN
aad-295	136	26	goals	goal	NOUN
aad-295	136	27	when	when	SCONJ
aad-295	136	28	planning	plan	VERB
aad-295	136	29	farm	farm	NOUN
aad-295	136	30	social	social	ADJ
aad-295	136	31	media	medium	NOUN
aad-295	136	32	strategy	strategy	NOUN
aad-295	136	33	on	on	ADP
aad-295	136	34	facebook	facebook	PROPN
aad-295	136	35	.	.	PUNCT
aad-295	137	1	this	this	DET
aad-295	137	2	work	work	NOUN
aad-295	137	3	adds	add	VERB
aad-295	137	4	to	to	ADP
aad-295	137	5	the	the	DET
aad-295	137	6	literature	literature	NOUN
aad-295	137	7	by	by	ADP
aad-295	137	8	defining	define	VERB
aad-295	137	9	a	a	DET
aad-295	137	10	benchmark	benchmark	NOUN
aad-295	137	11	for	for	ADP
aad-295	137	12	low	low	ADJ
aad-295	137	13	(	(	PUNCT
aad-295	137	14	≤	≤	NOUN
aad-295	137	15	.01	.01	NUM
aad-295	137	16	)	)	PUNCT
aad-295	137	17	,	,	PUNCT
aad-295	137	18	medium	medium	NOUN
aad-295	137	19	(	(	PUNCT
aad-295	137	20	>	>	NOUN
aad-295	137	21	.01	.01	NUM
aad-295	137	22	and	and	CCONJ
aad-295	137	23	<	<	X
aad-295	137	24	.05	.05	NUM
aad-295	137	25	)	)	PUNCT
aad-295	137	26	,	,	PUNCT
aad-295	137	27	and	and	CCONJ
aad-295	137	28	high	high	ADJ
aad-295	137	29	(	(	PUNCT
aad-295	137	30	³	³	NOUN
aad-295	137	31	.05	.05	NUM
aad-295	137	32	)	)	PUNCT
aad-295	137	33	engagement	engagement	NOUN
aad-295	137	34	rates	rate	NOUN
aad-295	137	35	for	for	ADP
aad-295	137	36	farms	farm	NOUN
aad-295	137	37	on	on	ADP
aad-295	137	38	facebook	facebook	PROPN
aad-295	137	39	.	.	PUNCT
aad-295	138	1	results	result	NOUN
aad-295	138	2	of	of	ADP
aad-295	138	3	research	research	NOUN
aad-295	138	4	objective	objective	ADJ
aad-295	138	5	one	one	NUM
aad-295	138	6	indicated	indicate	VERB
aad-295	138	7	producers	producer	NOUN
aad-295	138	8	were	be	AUX
aad-295	138	9	using	use	VERB
aad-295	138	10	social	social	ADJ
aad-295	138	11	media	medium	NOUN
aad-295	138	12	to	to	PART
aad-295	138	13	connect	connect	VERB
aad-295	138	14	with	with	ADP
aad-295	138	15	consumers	consumer	NOUN
aad-295	138	16	,	,	PUNCT
aad-295	138	17	but	but	CCONJ
aad-295	138	18	there	there	PRON
aad-295	138	19	continues	continue	VERB
aad-295	138	20	to	to	PART
aad-295	138	21	be	be	AUX
aad-295	138	22	an	an	DET
aad-295	138	23	opportunity	opportunity	NOUN
aad-295	138	24	for	for	ADP
aad-295	138	25	growth	growth	NOUN
aad-295	138	26	.	.	PUNCT
aad-295	139	1	in	in	ADP
aad-295	139	2	this	this	DET
aad-295	139	3	study	study	NOUN
aad-295	139	4	,	,	PUNCT
aad-295	139	5	farms	farm	NOUN
aad-295	139	6	’	'	PUNCT
aad-295	139	7	primary	primary	ADJ
aad-295	139	8	focus	focus	NOUN
aad-295	139	9	was	be	AUX
aad-295	139	10	on	on	ADP
aad-295	139	11	facebook	facebook	PROPN
aad-295	139	12	.	.	PUNCT
aad-295	140	1	over	over	ADP
aad-295	140	2	half	half	NOUN
aad-295	140	3	of	of	ADP
aad-295	140	4	the	the	DET
aad-295	140	5	sampled	sample	VERB
aad-295	140	6	farms	farm	NOUN
aad-295	140	7	were	be	AUX
aad-295	140	8	not	not	PART
aad-295	140	9	taking	take	VERB
aad-295	140	10	advantage	advantage	NOUN
aad-295	140	11	of	of	ADP
aad-295	140	12	opportunities	opportunity	NOUN
aad-295	140	13	to	to	PART
aad-295	140	14	sell	sell	VERB
aad-295	140	15	directly	directly	ADV
aad-295	140	16	to	to	ADP
aad-295	140	17	consumers	consumer	NOUN
aad-295	140	18	on	on	ADP
aad-295	140	19	instagram	instagram	PROPN
aad-295	140	20	.	.	PUNCT
aad-295	140	21	 	 	SPACE
aad-295	141	1	agricultural	agricultural	ADJ
aad-295	141	2	communicators	communicator	NOUN
aad-295	141	3	should	should	AUX
aad-295	141	4	continue	continue	VERB
aad-295	141	5	to	to	PART
aad-295	141	6	work	work	VERB
aad-295	141	7	with	with	ADP
aad-295	141	8	farms	farm	NOUN
aad-295	141	9	on	on	ADP
aad-295	141	10	how	how	SCONJ
aad-295	141	11	to	to	PART
aad-295	141	12	 	 	SPACE
aad-295	141	13	use	use	VERB
aad-295	141	14	 	 	SPACE
aad-295	141	15	social	social	ADJ
aad-295	141	16	media	medium	NOUN
aad-295	141	17	,	,	PUNCT
aad-295	141	18	particularly	particularly	ADV
aad-295	141	19	during	during	ADP
aad-295	141	20	crises	crisis	NOUN
aad-295	141	21	like	like	ADP
aad-295	141	22	covid19	covid19	NOUN
aad-295	141	23	,	,	PUNCT
aad-295	141	24	which	which	PRON
aad-295	141	25	influenced	influence	VERB
aad-295	141	26	producers	producer	NOUN
aad-295	141	27	’	’	PART
aad-295	141	28	ability	ability	NOUN
aad-295	141	29	to	to	PART
aad-295	141	30	market	market	VERB
aad-295	141	31	and	and	CCONJ
aad-295	141	32	sell	sell	VERB
aad-295	141	33	products	product	NOUN
aad-295	141	34	.	.	PUNCT
aad-295	141	35	 	 	SPACE
aad-295	142	1	moreover	moreover	ADV
aad-295	142	2	,	,	PUNCT
aad-295	142	3	with	with	ADP
aad-295	142	4	consumers	consumer	NOUN
aad-295	142	5	’	'	PUNCT
aad-295	142	6	growing	grow	VERB
aad-295	142	7	 	 	SPACE
aad-295	142	8	interest	interest	NOUN
aad-295	142	9	in	in	ADP
aad-295	142	10	 	 	SPACE
aad-295	142	11	local	local	ADJ
aad-295	142	12	food	food	NOUN
aad-295	142	13	,	,	PUNCT
aad-295	142	14	fruit	fruit	NOUN
aad-295	142	15	and	and	CCONJ
aad-295	142	16	vegetable	vegetable	NOUN
aad-295	142	17	producers	producer	NOUN
aad-295	142	18	could	could	AUX
aad-295	142	19	close	close	VERB
aad-295	142	20	the	the	DET
aad-295	142	21	gap	gap	NOUN
aad-295	142	22	between	between	ADP
aad-295	142	23	agricultural	agricultural	ADJ
aad-295	142	24	production	production	NOUN
aad-295	142	25	and	and	CCONJ
aad-295	142	26	consumers	consumer	NOUN
aad-295	142	27	through	through	ADP
aad-295	142	28	targeted	target	VERB
aad-295	142	29	social	social	ADJ
aad-295	142	30	media	medium	NOUN
aad-295	142	31	marketing	marketing	NOUN
aad-295	142	32	.	.	PUNCT
aad-295	142	33	 	 	SPACE
aad-295	143	1	future	future	ADJ
aad-295	143	2	research	research	NOUN
aad-295	143	3	should	should	AUX
aad-295	143	4	investigate	investigate	VERB
aad-295	143	5	posts	post	NOUN
aad-295	143	6	related	relate	VERB
aad-295	143	7	to	to	ADP
aad-295	143	8	selling	sell	VERB
aad-295	143	9	local	local	ADJ
aad-295	143	10	foods	food	NOUN
aad-295	143	11	and	and	CCONJ
aad-295	143	12	evaluate	evaluate	VERB
aad-295	143	13	the	the	DET
aad-295	143	14	effectiveness	effectiveness	NOUN
aad-295	143	15	of	of	ADP
aad-295	143	16	these	these	DET
aad-295	143	17	campaigns	campaign	NOUN
aad-295	143	18	.	.	PUNCT
aad-295	144	1	doyle	doyle	PROPN
aad-295	144	2	et	et	PROPN
aad-295	144	3	al	al	PROPN
aad-295	144	4	.	.	PUNCT
aad-295	144	5	advancements	advancement	NOUN
aad-295	144	6	in	in	ADP
aad-295	144	7	agricultural	agricultural	ADJ
aad-295	144	8	development	development	NOUN
aad-295	144	9	https://doi.org/10.37433/aad.v4i2.295	https://doi.org/10.37433/aad.v4i2.295	PROPN
aad-295	144	10	112	112	NUM
aad-295	144	11	findings	finding	NOUN
aad-295	144	12	from	from	ADP
aad-295	144	13	research	research	NOUN
aad-295	144	14	objective	objective	ADJ
aad-295	144	15	two	two	NUM
aad-295	144	16	indicate	indicate	VERB
aad-295	144	17	that	that	SCONJ
aad-295	144	18	while	while	SCONJ
aad-295	144	19	engagement	engagement	NOUN
aad-295	144	20	rates	rate	NOUN
aad-295	144	21	were	be	AUX
aad-295	144	22	relatively	relatively	ADV
aad-295	144	23	low	low	ADJ
aad-295	144	24	,	,	PUNCT
aad-295	144	25	the	the	DET
aad-295	144	26	average	average	ADJ
aad-295	144	27	engagement	engagement	NOUN
aad-295	144	28	rate	rate	NOUN
aad-295	144	29	(	(	PUNCT
aad-295	144	30	0.05	0.05	NUM
aad-295	144	31	)	)	PUNCT
aad-295	144	32	was	be	AUX
aad-295	144	33	comparable	comparable	ADJ
aad-295	144	34	with	with	ADP
aad-295	144	35	the	the	DET
aad-295	144	36	2023	2023	NUM
aad-295	144	37	average	average	ADJ
aad-295	144	38	facebook	facebook	NOUN
aad-295	144	39	engagement	engagement	NOUN
aad-295	144	40	rate	rate	NOUN
aad-295	144	41	for	for	ADP
aad-295	144	42	all	all	DET
aad-295	144	43	accounts	account	NOUN
aad-295	144	44	(	(	PUNCT
aad-295	144	45	0.07	0.07	NUM
aad-295	144	46	)	)	PUNCT
aad-295	144	47	by	by	ADP
aad-295	144	48	statista	statista	NOUN
aad-295	144	49	(	(	PUNCT
aad-295	144	50	2023	2023	NUM
aad-295	144	51	)	)	PUNCT
aad-295	144	52	and	and	CCONJ
aad-295	144	53	could	could	AUX
aad-295	144	54	serve	serve	VERB
aad-295	144	55	as	as	ADP
aad-295	144	56	an	an	DET
aad-295	144	57	industry	industry	NOUN
aad-295	144	58	benchmark	benchmark	NOUN
aad-295	144	59	.	.	PUNCT
aad-295	145	1	while	while	SCONJ
aad-295	145	2	the	the	DET
aad-295	145	3	sampled	sample	VERB
aad-295	145	4	farms	farm	NOUN
aad-295	145	5	'	'	PART
aad-295	145	6	followers	follower	NOUN
aad-295	145	7	varied	varied	ADJ
aad-295	145	8	between	between	ADP
aad-295	145	9	239	239	NUM
aad-295	145	10	and	and	CCONJ
aad-295	145	11	6,465	6,465	NUM
aad-295	145	12	followers	follower	NOUN
aad-295	145	13	,	,	PUNCT
aad-295	145	14	the	the	DET
aad-295	145	15	findings	finding	NOUN
aad-295	145	16	reflected	reflect	VERB
aad-295	145	17	an	an	DET
aad-295	145	18	average	average	NOUN
aad-295	145	19	of	of	ADP
aad-295	145	20	2,290	2,290	NUM
aad-295	145	21	followers	follower	NOUN
aad-295	145	22	,	,	PUNCT
aad-295	145	23	which	which	PRON
aad-295	145	24	could	could	AUX
aad-295	145	25	be	be	AUX
aad-295	145	26	a	a	DET
aad-295	145	27	baseline	baseline	ADJ
aad-295	145	28	facebook	facebook	NOUN
aad-295	145	29	follower	follower	NOUN
aad-295	145	30	goal	goal	NOUN
aad-295	145	31	for	for	ADP
aad-295	145	32	florida	florida	PROPN
aad-295	145	33	fruit	fruit	NOUN
aad-295	145	34	and	and	CCONJ
aad-295	145	35	vegetable	vegetable	NOUN
aad-295	145	36	producers	producer	NOUN
aad-295	145	37	.	.	PUNCT
aad-295	146	1	research	research	NOUN
aad-295	146	2	objective	objective	ADJ
aad-295	146	3	three	three	NUM
aad-295	146	4	found	find	VERB
aad-295	146	5	that	that	SCONJ
aad-295	146	6	photos	photo	NOUN
aad-295	146	7	were	be	AUX
aad-295	146	8	the	the	DET
aad-295	146	9	most	most	ADV
aad-295	146	10	frequently	frequently	ADV
aad-295	146	11	used	use	VERB
aad-295	146	12	post	post	NOUN
aad-295	146	13	type	type	NOUN
aad-295	146	14	;	;	PUNCT
aad-295	146	15	however	however	ADV
aad-295	146	16	,	,	PUNCT
aad-295	146	17	the	the	DET
aad-295	146	18	engagement	engagement	NOUN
aad-295	146	19	rate	rate	NOUN
aad-295	146	20	between	between	ADP
aad-295	146	21	photo	photo	NOUN
aad-295	146	22	and	and	CCONJ
aad-295	146	23	text	text	NOUN
aad-295	146	24	only	only	ADV
aad-295	146	25	did	do	AUX
aad-295	146	26	not	not	PART
aad-295	146	27	differ	differ	VERB
aad-295	146	28	much	much	ADJ
aad-295	146	29	.	.	PUNCT
aad-295	147	1	perhaps	perhaps	ADV
aad-295	147	2	fruit	fruit	NOUN
aad-295	147	3	and	and	CCONJ
aad-295	147	4	vegetable	vegetable	NOUN
aad-295	147	5	producers	producer	NOUN
aad-295	147	6	do	do	AUX
aad-295	147	7	not	not	PART
aad-295	147	8	need	need	VERB
aad-295	147	9	to	to	PART
aad-295	147	10	include	include	VERB
aad-295	147	11	photos	photo	NOUN
aad-295	147	12	in	in	ADP
aad-295	147	13	every	every	DET
aad-295	147	14	post	post	NOUN
aad-295	147	15	and	and	CCONJ
aad-295	147	16	could	could	AUX
aad-295	147	17	use	use	VERB
aad-295	147	18	the	the	DET
aad-295	147	19	text	text	NOUN
aad-295	147	20	-	-	PUNCT
aad-295	147	21	only	only	ADJ
aad-295	147	22	function	function	NOUN
aad-295	147	23	to	to	PART
aad-295	147	24	post	post	VERB
aad-295	147	25	updates	update	NOUN
aad-295	147	26	and	and	CCONJ
aad-295	147	27	connect	connect	VERB
aad-295	147	28	with	with	ADP
aad-295	147	29	consumers	consumer	NOUN
aad-295	147	30	without	without	ADP
aad-295	147	31	significantly	significantly	ADV
aad-295	147	32	impacting	impact	VERB
aad-295	147	33	the	the	DET
aad-295	147	34	farm	farm	NOUN
aad-295	147	35	’s	’s	PART
aad-295	147	36	engagement	engagement	NOUN
aad-295	147	37	rate	rate	NOUN
aad-295	147	38	.	.	PUNCT
aad-295	148	1	the	the	DET
aad-295	148	2	miscellaneous	miscellaneous	ADJ
aad-295	148	3	posts	post	NOUN
aad-295	148	4	could	could	AUX
aad-295	148	5	have	have	AUX
aad-295	148	6	performed	perform	VERB
aad-295	148	7	the	the	DET
aad-295	148	8	best	good	ADJ
aad-295	148	9	due	due	ADJ
aad-295	148	10	to	to	ADP
aad-295	148	11	being	be	AUX
aad-295	148	12	boosted	boost	VERB
aad-295	148	13	,	,	PUNCT
aad-295	148	14	as	as	SCONJ
aad-295	148	15	these	these	DET
aad-295	148	16	posts	post	NOUN
aad-295	148	17	exhibited	exhibit	VERB
aad-295	148	18	options	option	NOUN
aad-295	148	19	only	only	ADV
aad-295	148	20	available	available	ADJ
aad-295	148	21	to	to	ADP
aad-295	148	22	boosted	boost	VERB
aad-295	148	23	posts	post	NOUN
aad-295	148	24	.	.	PUNCT
aad-295	149	1	this	this	PRON
aad-295	149	2	may	may	AUX
aad-295	149	3	provide	provide	VERB
aad-295	149	4	evidence	evidence	NOUN
aad-295	149	5	that	that	SCONJ
aad-295	149	6	boosting	boost	VERB
aad-295	149	7	posts	post	NOUN
aad-295	149	8	increases	increase	VERB
aad-295	149	9	engagement	engagement	NOUN
aad-295	149	10	and	and	CCONJ
aad-295	149	11	may	may	AUX
aad-295	149	12	allow	allow	VERB
aad-295	149	13	farms	farm	NOUN
aad-295	149	14	to	to	PART
aad-295	149	15	reach	reach	VERB
aad-295	149	16	new	new	ADJ
aad-295	149	17	audiences	audience	NOUN
aad-295	149	18	.	.	PUNCT
aad-295	150	1	occasionally	occasionally	ADV
aad-295	150	2	,	,	PUNCT
aad-295	150	3	boosting	boost	VERB
aad-295	150	4	posts	post	NOUN
aad-295	150	5	during	during	ADP
aad-295	150	6	important	important	ADJ
aad-295	150	7	seasons	season	NOUN
aad-295	150	8	could	could	AUX
aad-295	150	9	be	be	AUX
aad-295	150	10	a	a	DET
aad-295	150	11	part	part	NOUN
aad-295	150	12	of	of	ADP
aad-295	150	13	farms	farm	NOUN
aad-295	150	14	’	'	PUNCT
aad-295	150	15	social	social	ADJ
aad-295	150	16	media	medium	NOUN
aad-295	150	17	strategy	strategy	NOUN
aad-295	150	18	to	to	PART
aad-295	150	19	reach	reach	VERB
aad-295	150	20	new	new	ADJ
aad-295	150	21	customers	customer	NOUN
aad-295	150	22	and	and	CCONJ
aad-295	150	23	increase	increase	VERB
aad-295	150	24	engagement	engagement	NOUN
aad-295	150	25	.	.	PUNCT
aad-295	151	1	of	of	ADP
aad-295	151	2	the	the	DET
aad-295	151	3	post	post	NOUN
aad-295	151	4	categories	category	NOUN
aad-295	151	5	coded	code	VERB
aad-295	151	6	,	,	PUNCT
aad-295	151	7	business	business	NOUN
aad-295	151	8	posts	post	NOUN
aad-295	151	9	were	be	AUX
aad-295	151	10	used	use	VERB
aad-295	151	11	most	most	ADV
aad-295	151	12	frequently	frequently	ADV
aad-295	151	13	,	,	PUNCT
aad-295	151	14	indicating	indicate	VERB
aad-295	151	15	that	that	SCONJ
aad-295	151	16	the	the	DET
aad-295	151	17	sampled	sampled	ADJ
aad-295	151	18	fruit	fruit	NOUN
aad-295	151	19	and	and	CCONJ
aad-295	151	20	vegetable	vegetable	NOUN
aad-295	151	21	producers	producer	NOUN
aad-295	151	22	use	use	VERB
aad-295	151	23	facebook	facebook	NOUN
aad-295	151	24	to	to	ADP
aad-295	151	25	market	market	NOUN
aad-295	151	26	and	and	CCONJ
aad-295	151	27	sell	sell	VERB
aad-295	151	28	products	product	NOUN
aad-295	151	29	to	to	ADP
aad-295	151	30	consumers	consumer	NOUN
aad-295	151	31	.	.	PUNCT
aad-295	152	1	the	the	DET
aad-295	152	2	fruit	fruit	NOUN
aad-295	152	3	and	and	CCONJ
aad-295	152	4	vegetable	vegetable	NOUN
aad-295	152	5	producers	producer	NOUN
aad-295	152	6	used	use	VERB
aad-295	152	7	recipe	recipe	NOUN
aad-295	152	8	/	/	SYM
aad-295	152	9	how	how	SCONJ
aad-295	152	10	-	-	PUNCT
aad-295	152	11	to	to	ADP
aad-295	152	12	posts	post	NOUN
aad-295	152	13	and	and	CCONJ
aad-295	152	14	customer	customer	NOUN
aad-295	152	15	testimonials	testimonial	NOUN
aad-295	152	16	less	less	ADV
aad-295	152	17	frequently	frequently	ADV
aad-295	152	18	.	.	PUNCT
aad-295	153	1	this	this	DET
aad-295	153	2	kind	kind	NOUN
aad-295	153	3	of	of	ADP
aad-295	153	4	content	content	NOUN
aad-295	153	5	could	could	AUX
aad-295	153	6	take	take	VERB
aad-295	153	7	more	more	ADJ
aad-295	153	8	content	content	NOUN
aad-295	153	9	development	development	NOUN
aad-295	153	10	and	and	CCONJ
aad-295	153	11	be	be	AUX
aad-295	153	12	more	more	ADV
aad-295	153	13	challenging	challenging	ADJ
aad-295	153	14	for	for	SCONJ
aad-295	153	15	producers	producer	NOUN
aad-295	153	16	to	to	PART
aad-295	153	17	incorporate	incorporate	VERB
aad-295	153	18	into	into	ADP
aad-295	153	19	their	their	PRON
aad-295	153	20	social	social	ADJ
aad-295	153	21	media	medium	NOUN
aad-295	153	22	strategy	strategy	NOUN
aad-295	153	23	than	than	ADP
aad-295	153	24	business	business	NOUN
aad-295	153	25	posts	post	NOUN
aad-295	153	26	.	.	PUNCT
aad-295	154	1	research	research	NOUN
aad-295	154	2	objective	objective	ADJ
aad-295	154	3	four	four	NUM
aad-295	154	4	defined	define	VERB
aad-295	154	5	a	a	DET
aad-295	154	6	benchmark	benchmark	NOUN
aad-295	154	7	for	for	ADP
aad-295	154	8	farm	farm	NOUN
aad-295	154	9	engagement	engagement	NOUN
aad-295	154	10	rates	rate	NOUN
aad-295	154	11	on	on	ADP
aad-295	154	12	facebook	facebook	PROPN
aad-295	154	13	as	as	ADV
aad-295	154	14	low	low	ADJ
aad-295	154	15	(	(	PUNCT
aad-295	154	16	≤	≤	NOUN
aad-295	154	17	.01	.01	NUM
aad-295	154	18	)	)	PUNCT
aad-295	154	19	,	,	PUNCT
aad-295	154	20	medium	medium	NOUN
aad-295	154	21	(	(	PUNCT
aad-295	154	22	>	>	NOUN
aad-295	154	23	.01	.01	NUM
aad-295	154	24	and	and	CCONJ
aad-295	154	25	<	<	X
aad-295	154	26	.05	.05	NUM
aad-295	154	27	)	)	PUNCT
aad-295	154	28	,	,	PUNCT
aad-295	154	29	and	and	CCONJ
aad-295	154	30	high	high	ADJ
aad-295	154	31	(	(	PUNCT
aad-295	154	32	³	³	NOUN
aad-295	154	33	.05	.05	NUM
aad-295	154	34	)	)	PUNCT
aad-295	154	35	.	.	PUNCT
aad-295	155	1	results	result	NOUN
aad-295	155	2	showed	show	VERB
aad-295	155	3	that	that	SCONJ
aad-295	155	4	farms	farm	NOUN
aad-295	155	5	with	with	ADP
aad-295	155	6	the	the	DET
aad-295	155	7	highest	high	ADJ
aad-295	155	8	engagement	engagement	NOUN
aad-295	155	9	rate	rate	NOUN
aad-295	155	10	posted	post	VERB
aad-295	155	11	an	an	DET
aad-295	155	12	average	average	NOUN
aad-295	155	13	of	of	ADP
aad-295	155	14	33	33	NUM
aad-295	155	15	posts	post	NOUN
aad-295	155	16	per	per	ADP
aad-295	155	17	farm	farm	NOUN
aad-295	155	18	,	,	PUNCT
aad-295	155	19	the	the	DET
aad-295	155	20	medium	medium	ADJ
aad-295	155	21	engagement	engagement	NOUN
aad-295	155	22	farms	farm	NOUN
aad-295	155	23	posted	post	VERB
aad-295	155	24	an	an	DET
aad-295	155	25	average	average	ADJ
aad-295	155	26	post	post	NOUN
aad-295	155	27	rate	rate	NOUN
aad-295	155	28	of	of	ADP
aad-295	155	29	53.6	53.6	NUM
aad-295	155	30	posts	post	NOUN
aad-295	155	31	per	per	ADP
aad-295	155	32	farm	farm	NOUN
aad-295	155	33	,	,	PUNCT
aad-295	155	34	and	and	CCONJ
aad-295	155	35	the	the	DET
aad-295	155	36	farms	farm	NOUN
aad-295	155	37	with	with	ADP
aad-295	155	38	the	the	DET
aad-295	155	39	lowest	low	ADJ
aad-295	155	40	engagement	engagement	NOUN
aad-295	155	41	posted	post	VERB
aad-295	155	42	an	an	DET
aad-295	155	43	average	average	NOUN
aad-295	155	44	of	of	ADP
aad-295	155	45	104.57	104.57	NUM
aad-295	155	46	posts	post	NOUN
aad-295	155	47	per	per	ADP
aad-295	155	48	farm	farm	NOUN
aad-295	155	49	.	.	PUNCT
aad-295	156	1	this	this	PRON
aad-295	156	2	indicates	indicate	VERB
aad-295	156	3	that	that	SCONJ
aad-295	156	4	posting	post	VERB
aad-295	156	5	more	more	ADV
aad-295	156	6	frequently	frequently	ADV
aad-295	156	7	may	may	AUX
aad-295	156	8	not	not	PART
aad-295	156	9	increase	increase	VERB
aad-295	156	10	the	the	DET
aad-295	156	11	engagement	engagement	NOUN
aad-295	156	12	rate	rate	NOUN
aad-295	156	13	.	.	PUNCT
aad-295	157	1	perhaps	perhaps	ADV
aad-295	157	2	fruit	fruit	NOUN
aad-295	157	3	and	and	CCONJ
aad-295	157	4	vegetable	vegetable	NOUN
aad-295	157	5	producers	producer	NOUN
aad-295	157	6	do	do	AUX
aad-295	157	7	not	not	PART
aad-295	157	8	have	have	VERB
aad-295	157	9	to	to	PART
aad-295	157	10	maintain	maintain	VERB
aad-295	157	11	social	social	ADJ
aad-295	157	12	media	medium	NOUN
aad-295	157	13	presence	presence	NOUN
aad-295	157	14	when	when	SCONJ
aad-295	157	15	their	their	PRON
aad-295	157	16	product	product	NOUN
aad-295	157	17	is	be	AUX
aad-295	157	18	not	not	PART
aad-295	157	19	in	in	ADP
aad-295	157	20	season	season	NOUN
aad-295	157	21	,	,	PUNCT
aad-295	157	22	as	as	SCONJ
aad-295	157	23	consumers	consumer	NOUN
aad-295	157	24	may	may	AUX
aad-295	157	25	be	be	AUX
aad-295	157	26	seeking	seek	VERB
aad-295	157	27	information	information	NOUN
aad-295	157	28	about	about	ADP
aad-295	157	29	their	their	PRON
aad-295	157	30	business	business	NOUN
aad-295	157	31	and	and	CCONJ
aad-295	157	32	engaging	engage	VERB
aad-295	157	33	with	with	ADP
aad-295	157	34	less	less	ADV
aad-295	157	35	frequent	frequent	ADJ
aad-295	157	36	posts	post	NOUN
aad-295	157	37	that	that	PRON
aad-295	157	38	provide	provide	VERB
aad-295	157	39	more	more	ADV
aad-295	157	40	relevant	relevant	ADJ
aad-295	157	41	and	and	CCONJ
aad-295	157	42	valuable	valuable	ADJ
aad-295	157	43	information	information	NOUN
aad-295	157	44	.	.	PUNCT
aad-295	158	1	the	the	DET
aad-295	158	2	farms	farm	NOUN
aad-295	158	3	with	with	ADP
aad-295	158	4	the	the	DET
aad-295	158	5	highest	high	ADJ
aad-295	158	6	engagement	engagement	NOUN
aad-295	158	7	rate	rate	NOUN
aad-295	158	8	may	may	AUX
aad-295	158	9	have	have	AUX
aad-295	158	10	only	only	ADV
aad-295	158	11	been	be	AUX
aad-295	158	12	posting	post	VERB
aad-295	158	13	during	during	ADP
aad-295	158	14	the	the	DET
aad-295	158	15	active	active	ADJ
aad-295	158	16	buying	buying	NOUN
aad-295	158	17	season	season	NOUN
aad-295	158	18	for	for	ADP
aad-295	158	19	their	their	PRON
aad-295	158	20	crop	crop	NOUN
aad-295	158	21	,	,	PUNCT
aad-295	158	22	which	which	PRON
aad-295	158	23	is	be	AUX
aad-295	158	24	an	an	DET
aad-295	158	25	average	average	NOUN
aad-295	158	26	of	of	ADP
aad-295	158	27	6	6	NUM
aad-295	158	28	months	month	NOUN
aad-295	158	29	(	(	PUNCT
aad-295	158	30	fdacs	fdac	NOUN
aad-295	158	31	,	,	PUNCT
aad-295	158	32	2021	2021	NUM
aad-295	158	33	)	)	PUNCT
aad-295	158	34	.	.	PUNCT
aad-295	159	1	acknowledgements	acknowledgement	NOUN
aad-295	159	2	funding	fund	VERB
aad-295	159	3	for	for	ADP
aad-295	159	4	this	this	DET
aad-295	159	5	research	research	NOUN
aad-295	159	6	was	be	AUX
aad-295	159	7	provided	provide	VERB
aad-295	159	8	by	by	ADP
aad-295	159	9	the	the	DET
aad-295	159	10	center	center	NOUN
aad-295	159	11	for	for	ADP
aad-295	159	12	rural	rural	ADJ
aad-295	159	13	enterprise	enterprise	NOUN
aad-295	159	14	engagement	engagement	NOUN
aad-295	159	15	,	,	PUNCT
aad-295	159	16	a	a	DET
aad-295	159	17	partner	partner	NOUN
aad-295	159	18	center	center	NOUN
aad-295	159	19	of	of	ADP
aad-295	159	20	the	the	DET
aad-295	159	21	uf	uf	PROPN
aad-295	159	22	/	/	SYM
aad-295	159	23	ifas	ifas	PROPN
aad-295	159	24	center	center	PROPN
aad-295	159	25	for	for	ADP
aad-295	159	26	public	public	ADJ
aad-295	159	27	issue	issue	NOUN
aad-295	159	28	education	education	NOUN
aad-295	159	29	in	in	ADP
aad-295	159	30	agriculture	agriculture	NOUN
aad-295	159	31	and	and	CCONJ
aad-295	159	32	natural	natural	ADJ
aad-295	159	33	resources	resource	NOUN
aad-295	159	34	.	.	PUNCT
aad-295	160	1	the	the	DET
aad-295	160	2	authors	author	NOUN
aad-295	160	3	would	would	AUX
aad-295	160	4	like	like	VERB
aad-295	160	5	to	to	PART
aad-295	160	6	thank	thank	VERB
aad-295	160	7	the	the	DET
aad-295	160	8	florida	florida	PROPN
aad-295	160	9	department	department	PROPN
aad-295	160	10	of	of	ADP
aad-295	160	11	agriculture	agriculture	PROPN
aad-295	160	12	and	and	CCONJ
aad-295	160	13	consumer	consumer	NOUN
aad-295	160	14	services	service	NOUN
aad-295	160	15	for	for	ADP
aad-295	160	16	connecting	connect	VERB
aad-295	160	17	researchers	researcher	NOUN
aad-295	160	18	with	with	ADP
aad-295	160	19	farmers	farmer	NOUN
aad-295	160	20	enrolled	enrol	VERB
aad-295	160	21	in	in	ADP
aad-295	160	22	the	the	DET
aad-295	160	23	florida	florida	PROPN
aad-295	160	24	farms	farm	NOUN
aad-295	160	25	to	to	ADP
aad-295	160	26	you	you	PRON
aad-295	160	27	program	program	NOUN
aad-295	160	28	and	and	CCONJ
aad-295	160	29	naik	naik	PROPN
aad-295	160	30	wali	wali	PROPN
aad-295	160	31	,	,	PUNCT
aad-295	160	32	a	a	DET
aad-295	160	33	visiting	visit	VERB
aad-295	160	34	phd	phd	NOUN
aad-295	160	35	scholar	scholar	NOUN
aad-295	160	36	,	,	PUNCT
aad-295	160	37	for	for	ADP
aad-295	160	38	his	his	PRON
aad-295	160	39	support	support	NOUN
aad-295	160	40	in	in	ADP
aad-295	160	41	the	the	DET
aad-295	160	42	data	data	NOUN
aad-295	160	43	collection	collection	NOUN
aad-295	160	44	for	for	ADP
aad-295	160	45	this	this	DET
aad-295	160	46	research	research	NOUN
aad-295	160	47	.	.	PUNCT
aad-295	161	1	doyle	doyle	PROPN
aad-295	161	2	et	et	PROPN
aad-295	161	3	al	al	PROPN
aad-295	161	4	.	.	PUNCT
aad-295	161	5	advancements	advancement	NOUN
aad-295	161	6	in	in	ADP
aad-295	161	7	agricultural	agricultural	ADJ
aad-295	161	8	development	development	NOUN
aad-295	161	9	https://doi.org/10.37433/aad.v4i2.295	https://doi.org/10.37433/aad.v4i2.295	PROPN
aad-295	161	10	113	113	NUM
aad-295	161	11	author	author	NOUN
aad-295	161	12	contributions	contribution	NOUN
aad-295	161	13	o.	o.	PROPN
aad-295	161	14	doyle	doyle	PROPN
aad-295	161	15	formal	formal	ADJ
aad-295	161	16	analysis	analysis	NOUN
aad-295	161	17	,	,	PUNCT
aad-295	161	18	investigation	investigation	NOUN
aad-295	161	19	,	,	PUNCT
aad-295	161	20	writing	writing	NOUN
aad-295	161	21	-	-	PUNCT
aad-295	161	22	original	original	ADJ
aad-295	161	23	draft	draft	NOUN
aad-295	161	24	;	;	PUNCT
aad-295	161	25	l.	l.	PROPN
aad-295	161	26	baker	baker	PROPN
aad-295	161	27	conceptualization	conceptualization	PROPN
aad-295	161	28	,	,	PUNCT
aad-295	161	29	methodology	methodology	NOUN
aad-295	161	30	,	,	PUNCT
aad-295	161	31	review	review	NOUN
aad-295	161	32	and	and	CCONJ
aad-295	161	33	editing	editing	NOUN
aad-295	161	34	,	,	PUNCT
aad-295	161	35	supervision	supervision	NOUN
aad-295	161	36	,	,	PUNCT
aad-295	161	37	resources	resource	NOUN
aad-295	161	38	,	,	PUNCT
aad-295	161	39	funding	funding	NOUN
aad-295	161	40	acquisition	acquisition	NOUN
aad-295	161	41	;	;	PUNCT
aad-295	161	42	a.	a.	NOUN
aad-295	161	43	zagonel	zagonel	NOUN
aad-295	161	44	writing	writing	NOUN
aad-295	161	45	-	-	PUNCT
aad-295	161	46	review	review	NOUN
aad-295	161	47	and	and	CCONJ
aad-295	161	48	editing	editing	NOUN
aad-295	161	49	;	;	PUNCT
aad-295	161	50	r.	r.	PROPN
aad-295	161	51	telg	telg	NOUN
aad-295	161	52	writing	writing	NOUN
aad-295	161	53	-	-	PUNCT
aad-295	161	54	review	review	NOUN
aad-295	161	55	and	and	CCONJ
aad-295	161	56	editing	editing	NOUN
aad-295	161	57	.	.	PUNCT
aad-295	162	1	references	reference	NOUN
aad-295	162	2	bowman	bowman	PROPN
aad-295	162	3	,	,	PUNCT
aad-295	162	4	b.	b.	PROPN
aad-295	162	5	,	,	PUNCT
aad-295	162	6	settle	settle	NOUN
aad-295	162	7	,	,	PUNCT
aad-295	162	8	q.	q.	PROPN
aad-295	162	9	,	,	PUNCT
aad-295	162	10	riggs	riggs	PROPN
aad-295	162	11	,	,	PUNCT
aad-295	162	12	a.	a.	PROPN
aad-295	162	13	,	,	PUNCT
aad-295	162	14	tomas	tomas	PROPN
aad-295	162	15	,	,	PUNCT
aad-295	162	16	s.	s.	PROPN
aad-295	162	17	,	,	PUNCT
aad-295	162	18	&	&	CCONJ
aad-295	162	19	king	king	PROPN
aad-295	162	20	,	,	PUNCT
aad-295	162	21	a.	a.	PROPN
aad-295	162	22	e.	e.	PROPN
aad-295	162	23	h.	h.	PROPN
aad-295	162	24	(	(	PUNCT
aad-295	162	25	2020	2020	NUM
aad-295	162	26	)	)	PUNCT
aad-295	162	27	.	.	PUNCT
aad-295	163	1	characteristics	characteristic	NOUN
aad-295	163	2	of	of	ADP
aad-295	163	3	oklahoma	oklahoma	PROPN
aad-295	163	4	agritourism	agritourism	PROPN
aad-295	163	5	facebook	facebook	PROPN
aad-295	163	6	posts	post	NOUN
aad-295	163	7	.	.	PUNCT
aad-295	164	1	journal	journal	NOUN
aad-295	164	2	of	of	ADP
aad-295	164	3	applied	apply	VERB
aad-295	164	4	communications	communication	NOUN
aad-295	164	5	,	,	PUNCT
aad-295	164	6	104(1	104(1	NUM
aad-295	164	7	)	)	PUNCT
aad-295	164	8	.	.	PUNCT
aad-295	165	1	https://doi.org/10.4148/1051-0834.2294	https://doi.org/10.4148/1051-0834.2294	NOUN
aad-295	165	2	constine	constine	PROPN
aad-295	165	3	,	,	PUNCT
aad-295	165	4	j.	j.	PROPN
aad-295	165	5	(	(	PUNCT
aad-295	165	6	2016	2016	NUM
aad-295	165	7	,	,	PUNCT
aad-295	165	8	september	september	PROPN
aad-295	165	9	6	6	NUM
aad-295	165	10	)	)	PUNCT
aad-295	165	11	.	.	PUNCT
aad-295	166	1	how	how	SCONJ
aad-295	166	2	facebook	facebook	PROPN
aad-295	166	3	news	news	NOUN
aad-295	166	4	feed	feed	NOUN
aad-295	166	5	works	work	VERB
aad-295	166	6	.	.	PUNCT
aad-295	167	1	techcrunch	techcrunch	PROPN
aad-295	167	2	.	.	PUNCT
aad-295	168	1	https://techcrunch.com/2016/09/06/ultimate-guide-to-the-news-feed/	https://techcrunch.com/2016/09/06/ultimate-guide-to-the-news-feed/	PRON
aad-295	168	2	dascau	dascau	PROPN
aad-295	168	3	,	,	PUNCT
aad-295	168	4	l.	l.	PROPN
aad-295	168	5	(	(	PUNCT
aad-295	168	6	2022	2022	NUM
aad-295	168	7	,	,	PUNCT
aad-295	168	8	july	july	PROPN
aad-295	168	9	19	19	NUM
aad-295	168	10	)	)	PUNCT
aad-295	168	11	.	.	PUNCT
aad-295	169	1	top	top	ADJ
aad-295	169	2	12	12	NUM
aad-295	169	3	most	most	ADV
aad-295	169	4	important	important	ADJ
aad-295	169	5	facebook	facebook	NOUN
aad-295	169	6	metrics	metric	NOUN
aad-295	169	7	to	to	PART
aad-295	169	8	track	track	VERB
aad-295	169	9	and	and	CCONJ
aad-295	169	10	monitor	monitor	VERB
aad-295	169	11	in	in	ADP
aad-295	169	12	2023	2023	NUM
aad-295	169	13	.	.	PUNCT
aad-295	170	1	social	social	ADJ
aad-295	170	2	insider	insider	NOUN
aad-295	170	3	.	.	PUNCT
aad-295	171	1	https://www.socialinsider.io/blog/facebook-metrics/	https://www.socialinsider.io/blog/facebook-metrics/	PROPN
aad-295	171	2	de	de	PROPN
aad-295	171	3	choudhury	choudhury	PROPN
aad-295	171	4	,	,	PUNCT
aad-295	171	5	m.	m.	NOUN
aad-295	171	6	,	,	PUNCT
aad-295	171	7	morris	morris	PROPN
aad-295	171	8	,	,	PUNCT
aad-295	171	9	m.	m.	PROPN
aad-295	171	10	r.	r.	PROPN
aad-295	171	11	,	,	PUNCT
aad-295	171	12	&	&	CCONJ
aad-295	171	13	white	white	PROPN
aad-295	171	14	,	,	PUNCT
aad-295	171	15	r.	r.	PROPN
aad-295	171	16	w.	w.	PROPN
aad-295	171	17	(	(	PUNCT
aad-295	171	18	2014	2014	NUM
aad-295	171	19	)	)	PUNCT
aad-295	171	20	.	.	PUNCT
aad-295	172	1	seeking	seek	VERB
aad-295	172	2	and	and	CCONJ
aad-295	172	3	sharing	share	VERB
aad-295	172	4	health	health	NOUN
aad-295	172	5	information	information	NOUN
aad-295	172	6	online	online	ADV
aad-295	172	7	:	:	PUNCT
aad-295	172	8	comparing	compare	VERB
aad-295	172	9	search	search	NOUN
aad-295	172	10	engines	engine	NOUN
aad-295	172	11	and	and	CCONJ
aad-295	172	12	social	social	ADJ
aad-295	172	13	media	medium	NOUN
aad-295	172	14	.	.	PUNCT
aad-295	173	1	proceedings	proceeding	NOUN
aad-295	173	2	of	of	ADP
aad-295	173	3	the	the	DET
aad-295	173	4	sigchi	sigchi	PROPN
aad-295	173	5	conference	conference	NOUN
aad-295	173	6	on	on	ADP
aad-295	173	7	human	human	ADJ
aad-295	173	8	factors	factor	NOUN
aad-295	173	9	in	in	ADP
aad-295	173	10	computing	computing	NOUN
aad-295	173	11	systems	system	NOUN
aad-295	173	12	,	,	PUNCT
aad-295	173	13	1365–1376	1365–1376	NUM
aad-295	173	14	.	.	PUNCT
aad-295	173	15	https://doi.org/10.1145/2556288.2557214	https://doi.org/10.1145/2556288.2557214	PROPN
aad-295	173	16	facebook	facebook	PROPN
aad-295	173	17	iq	iq	PROPN
aad-295	173	18	.	.	PUNCT
aad-295	174	1	(	(	PUNCT
aad-295	174	2	2016	2016	NUM
aad-295	174	3	,	,	PUNCT
aad-295	174	4	june	june	PROPN
aad-295	174	5	21	21	NUM
aad-295	174	6	)	)	PUNCT
aad-295	174	7	.	.	PUNCT
aad-295	175	1	defining	define	VERB
aad-295	175	2	metrics	metric	NOUN
aad-295	175	3	that	that	PRON
aad-295	175	4	matter	matter	VERB
aad-295	175	5	.	.	PUNCT
aad-295	176	1	meta	meta	VERB
aad-295	176	2	.	.	PUNCT
aad-295	177	1	https://www.facebook.com/business/news/insights/defining-the-metrics-that-matter	https://www.facebook.com/business/news/insights/defining-the-metrics-that-matter	NOUN
aad-295	177	2	field	field	NOUN
aad-295	177	3	,	,	PUNCT
aad-295	177	4	a.	a.	NOUN
aad-295	177	5	(	(	PUNCT
aad-295	177	6	2000	2000	NUM
aad-295	177	7	)	)	PUNCT
aad-295	177	8	.	.	PUNCT
aad-295	178	1	discovering	discover	VERB
aad-295	178	2	statistics	statistic	NOUN
aad-295	178	3	using	use	VERB
aad-295	178	4	spss	spss	PROPN
aad-295	178	5	for	for	ADP
aad-295	178	6	windows	window	NOUN
aad-295	178	7	:	:	PUNCT
aad-295	178	8	advanced	advanced	ADJ
aad-295	178	9	techniques	technique	NOUN
aad-295	178	10	for	for	ADP
aad-295	178	11	the	the	DET
aad-295	178	12	beginner	beginner	NOUN
aad-295	178	13	.	.	PUNCT
aad-295	179	1	sage	sage	NOUN
aad-295	179	2	publications	publication	NOUN
aad-295	179	3	.	.	PUNCT
aad-295	180	1	florida	florida	PROPN
aad-295	180	2	department	department	PROPN
aad-295	180	3	of	of	ADP
aad-295	180	4	agriculture	agriculture	PROPN
aad-295	180	5	and	and	CCONJ
aad-295	180	6	consumer	consumer	NOUN
aad-295	180	7	services	service	NOUN
aad-295	180	8	.	.	PUNCT
aad-295	181	1	(	(	PUNCT
aad-295	181	2	2021	2021	NUM
aad-295	181	3	)	)	PUNCT
aad-295	181	4	.	.	PUNCT
aad-295	182	1	crops	crop	NOUN
aad-295	182	2	in	in	ADP
aad-295	182	3	season	season	NOUN
aad-295	182	4	.	.	PUNCT
aad-295	183	1	https://www.fdacs.gov/consumer-resources/buy-fresh-from-florida/crops-in-season	https://www.fdacs.gov/consumer-resources/buy-fresh-from-florida/crops-in-season	NOUN
aad-295	183	2	goh	goh	PROPN
aad-295	183	3	,	,	PUNCT
aad-295	183	4	k.	k.	PROPN
aad-295	183	5	,	,	PUNCT
aad-295	183	6	heng	heng	PROPN
aad-295	183	7	,	,	PUNCT
aad-295	183	8	c.	c.	PROPN
aad-295	183	9	,	,	PUNCT
aad-295	183	10	&	&	CCONJ
aad-295	183	11	lin	lin	PROPN
aad-295	183	12	,	,	PUNCT
aad-295	183	13	z.	z.	PROPN
aad-295	183	14	(	(	PUNCT
aad-295	183	15	2013	2013	NUM
aad-295	183	16	)	)	PUNCT
aad-295	183	17	.	.	PUNCT
aad-295	184	1	social	social	ADJ
aad-295	184	2	media	medium	NOUN
aad-295	184	3	brand	brand	NOUN
aad-295	184	4	community	community	NOUN
aad-295	184	5	and	and	CCONJ
aad-295	184	6	consumer	consumer	NOUN
aad-295	184	7	behavior	behavior	NOUN
aad-295	184	8	:	:	PUNCT
aad-295	184	9	quantifying	quantify	VERB
aad-295	184	10	the	the	DET
aad-295	184	11	relative	relative	ADJ
aad-295	184	12	impact	impact	NOUN
aad-295	184	13	of	of	ADP
aad-295	184	14	user	user	NOUN
aad-295	184	15	-	-	PUNCT
aad-295	184	16	and	and	CCONJ
aad-295	184	17	marketer	marketer	NOUN
aad-295	184	18	-	-	PUNCT
aad-295	184	19	generated	generate	VERB
aad-295	184	20	content	content	NOUN
aad-295	184	21	.	.	PUNCT
aad-295	185	1	information	information	NOUN
aad-295	185	2	systems	system	NOUN
aad-295	185	3	research	research	NOUN
aad-295	185	4	,	,	PUNCT
aad-295	185	5	24(1	24(1	NUM
aad-295	185	6	)	)	PUNCT
aad-295	185	7	,	,	PUNCT
aad-295	185	8	88–107	88–107	NUM
aad-295	185	9	.	.	PUNCT
aad-295	186	1	https://doi.org/10.1287/isre.1120.0469	https://doi.org/10.1287/isre.1120.0469	PROPN
aad-295	186	2	gogolan	gogolan	NOUN
aad-295	186	3	,	,	PUNCT
aad-295	186	4	d.	d.	PROPN
aad-295	186	5	(	(	PUNCT
aad-295	186	6	2022	2022	NUM
aad-295	186	7	,	,	PUNCT
aad-295	186	8	january	january	PROPN
aad-295	186	9	11	11	NUM
aad-295	186	10	)	)	PUNCT
aad-295	186	11	.	.	PUNCT
aad-295	187	1	engagement	engagement	NOUN
aad-295	187	2	rate	rate	NOUN
aad-295	187	3	for	for	ADP
aad-295	187	4	all	all	DET
aad-295	187	5	social	social	ADJ
aad-295	187	6	media	medium	NOUN
aad-295	187	7	platforms	platform	NOUN
aad-295	187	8	.	.	PUNCT
aad-295	188	1	social	social	ADJ
aad-295	188	2	insider	insider	NOUN
aad-295	188	3	.	.	PUNCT
aad-295	189	1	https://www.socialinsider.io/blog/engagement-rate/#c1	https://www.socialinsider.io/blog/engagement-rate/#c1	NOUN
aad-295	189	2	graybill	graybill	NOUN
aad-295	189	3	-	-	PUNCT
aad-295	189	4	leonard	leonard	PROPN
aad-295	189	5	,	,	PUNCT
aad-295	189	6	m.	m.	NOUN
aad-295	189	7	,	,	PUNCT
aad-295	189	8	meyers	meyers	PROPN
aad-295	189	9	,	,	PUNCT
aad-295	189	10	c.	c.	NOUN
aad-295	189	11	,	,	PUNCT
aad-295	189	12	doerfert	doerfert	PROPN
aad-295	189	13	,	,	PUNCT
aad-295	189	14	d.	d.	PROPN
aad-295	189	15	,	,	PUNCT
aad-295	189	16	&	&	CCONJ
aad-295	189	17	irlbeck	irlbeck	PROPN
aad-295	189	18	,	,	PUNCT
aad-295	189	19	e.	e.	PROPN
aad-295	189	20	(	(	PUNCT
aad-295	189	21	2011	2011	NUM
aad-295	189	22	)	)	PUNCT
aad-295	189	23	.	.	PUNCT
aad-295	190	1	using	use	VERB
aad-295	190	2	facebook	facebook	PROPN
aad-295	190	3	as	as	ADP
aad-295	190	4	a	a	DET
aad-295	190	5	communication	communication	NOUN
aad-295	190	6	tool	tool	NOUN
aad-295	190	7	in	in	ADP
aad-295	190	8	agricultural	agricultural	ADJ
aad-295	190	9	-	-	PUNCT
aad-295	190	10	related	relate	VERB
aad-295	190	11	social	social	ADJ
aad-295	190	12	movements	movement	NOUN
aad-295	190	13	.	.	PUNCT
aad-295	191	1	journal	journal	NOUN
aad-295	191	2	of	of	ADP
aad-295	191	3	applied	apply	VERB
aad-295	191	4	communications	communication	NOUN
aad-295	191	5	,	,	PUNCT
aad-295	191	6	95(3	95(3	NUM
aad-295	191	7	)	)	PUNCT
aad-295	191	8	.	.	PUNCT
aad-295	192	1	https://doi.org/10.4148/1051-0834.1164	https://doi.org/10.4148/1051-0834.1164	NOUN
aad-295	192	2	hays	hay	NOUN
aad-295	192	3	,	,	PUNCT
aad-295	192	4	s.	s.	PROPN
aad-295	192	5	,	,	PUNCT
aad-295	192	6	page	page	NOUN
aad-295	192	7	,	,	PUNCT
aad-295	192	8	s.	s.	PROPN
aad-295	192	9	j.	j.	PROPN
aad-295	192	10	,	,	PUNCT
aad-295	192	11	&	&	CCONJ
aad-295	192	12	buhalis	buhalis	PROPN
aad-295	192	13	,	,	PUNCT
aad-295	192	14	d.	d.	PROPN
aad-295	192	15	(	(	PUNCT
aad-295	192	16	2013	2013	NUM
aad-295	192	17	)	)	PUNCT
aad-295	192	18	.	.	PUNCT
aad-295	193	1	social	social	ADJ
aad-295	193	2	media	medium	NOUN
aad-295	193	3	as	as	ADP
aad-295	193	4	a	a	DET
aad-295	193	5	destination	destination	NOUN
aad-295	193	6	marketing	marketing	NOUN
aad-295	193	7	tool	tool	NOUN
aad-295	193	8	:	:	PUNCT
aad-295	193	9	its	its	PRON
aad-295	193	10	use	use	NOUN
aad-295	193	11	by	by	ADP
aad-295	193	12	national	national	ADJ
aad-295	193	13	tourism	tourism	NOUN
aad-295	193	14	organizations	organization	NOUN
aad-295	193	15	.	.	PUNCT
aad-295	194	1	current	current	ADJ
aad-295	194	2	issues	issue	NOUN
aad-295	194	3	in	in	ADP
aad-295	194	4	tourism	tourism	NOUN
aad-295	194	5	,	,	PUNCT
aad-295	194	6	16(3	16(3	NOUN
aad-295	194	7	)	)	PUNCT
aad-295	194	8	,	,	PUNCT
aad-295	194	9	211–239	211–239	NUM
aad-295	194	10	.	.	PUNCT
aad-295	194	11	https://doi.org/10.1080/13683500.2012.662215	https://doi.org/10.1080/13683500.2012.662215	PROPN
aad-295	195	1	doyle	doyle	PROPN
aad-295	195	2	et	et	PROPN
aad-295	195	3	al	al	PROPN
aad-295	195	4	.	.	PUNCT
aad-295	195	5	advancements	advancement	NOUN
aad-295	195	6	in	in	ADP
aad-295	195	7	agricultural	agricultural	ADJ
aad-295	195	8	development	development	NOUN
aad-295	195	9	https://doi.org/10.37433/aad.v4i2.295	https://doi.org/10.37433/aad.v4i2.295	PROPN
aad-295	195	10	114	114	NUM
aad-295	195	11	kapoor	kapoor	PROPN
aad-295	195	12	,	,	PUNCT
aad-295	195	13	k.	k.	PROPN
aad-295	195	14	k.	k.	PROPN
aad-295	195	15	,	,	PUNCT
aad-295	195	16	tamilmani	tamilmani	PROPN
aad-295	195	17	,	,	PUNCT
aad-295	195	18	k.	k.	PROPN
aad-295	195	19	,	,	PUNCT
aad-295	195	20	rana	rana	PROPN
aad-295	195	21	,	,	PUNCT
aad-295	195	22	n.	n.	PROPN
aad-295	195	23	p.	p.	PROPN
aad-295	195	24	,	,	PUNCT
aad-295	195	25	patil	patil	PROPN
aad-295	195	26	,	,	PUNCT
aad-295	195	27	p.	p.	PROPN
aad-295	195	28	,	,	PUNCT
aad-295	195	29	dwivedi	dwivedi	PROPN
aad-295	195	30	,	,	PUNCT
aad-295	195	31	y.	y.	PROPN
aad-295	195	32	k.	k.	PROPN
aad-295	195	33	,	,	PUNCT
aad-295	195	34	&	&	CCONJ
aad-295	195	35	nerur	nerur	PROPN
aad-295	195	36	,	,	PUNCT
aad-295	195	37	s.	s.	PROPN
aad-295	195	38	(	(	PUNCT
aad-295	195	39	2018	2018	NUM
aad-295	195	40	)	)	PUNCT
aad-295	195	41	.	.	PUNCT
aad-295	196	1	advances	advance	NOUN
aad-295	196	2	in	in	ADP
aad-295	196	3	social	social	ADJ
aad-295	196	4	media	medium	NOUN
aad-295	196	5	research	research	NOUN
aad-295	196	6	:	:	PUNCT
aad-295	196	7	past	past	ADJ
aad-295	196	8	,	,	PUNCT
aad-295	196	9	present	present	ADJ
aad-295	196	10	and	and	CCONJ
aad-295	196	11	future	future	ADJ
aad-295	196	12	.	.	PUNCT
aad-295	197	1	information	information	NOUN
aad-295	197	2	systems	system	NOUN
aad-295	197	3	frontiers	frontier	NOUN
aad-295	197	4	,	,	PUNCT
aad-295	197	5	20(3	20(3	NOUN
aad-295	197	6	)	)	PUNCT
aad-295	197	7	,	,	PUNCT
aad-295	197	8	531–558	531–558	NUM
aad-295	197	9	.	.	PUNCT
aad-295	198	1	https://doi.org/10.1007/s10796-017-9810-y	https://doi.org/10.1007/s10796-017-9810-y	PROPN
aad-295	198	2	kincaid	kincaid	PROPN
aad-295	198	3	,	,	PUNCT
aad-295	198	4	j.	j.	PROPN
aad-295	198	5	(	(	PUNCT
aad-295	198	6	2009	2009	NUM
aad-295	198	7	,	,	PUNCT
aad-295	198	8	february	february	PROPN
aad-295	198	9	9	9	NUM
aad-295	198	10	)	)	PUNCT
aad-295	198	11	.	.	PUNCT
aad-295	199	1	facebook	facebook	PROPN
aad-295	199	2	activates	activate	VERB
aad-295	199	3	"	"	PUNCT
aad-295	199	4	like	like	ADP
aad-295	199	5	"	"	PUNCT
aad-295	199	6	button	button	NOUN
aad-295	199	7	;	;	PUNCT
aad-295	199	8	friend	friend	NOUN
aad-295	199	9	feed	feed	NOUN
aad-295	199	10	tires	tire	NOUN
aad-295	199	11	of	of	ADP
aad-295	199	12	sincere	sincere	ADJ
aad-295	199	13	flattery	flattery	NOUN
aad-295	199	14	.	.	PUNCT
aad-295	200	1	techcrunch	techcrunch	PROPN
aad-295	200	2	.	.	PUNCT
aad-295	201	1	https://techcrunch.com/2009/02/09/facebook-activates-likebutton-friendfeed-tires-of-sincere-flattery/	https://techcrunch.com/2009/02/09/facebook-activates-likebutton-friendfeed-tires-of-sincere-flattery/	PROPN
aad-295	201	2	kite	kite	PROPN
aad-295	201	3	,	,	PUNCT
aad-295	201	4	j.	j.	PROPN
aad-295	201	5	,	,	PUNCT
aad-295	201	6	foley	foley	PROPN
aad-295	201	7	,	,	PUNCT
aad-295	201	8	b.	b.	PROPN
aad-295	201	9	c.	c.	PROPN
aad-295	201	10	,	,	PUNCT
aad-295	201	11	grunseit	grunseit	NOUN
aad-295	201	12	,	,	PUNCT
aad-295	201	13	a.	a.	PROPN
aad-295	201	14	c.	c.	PROPN
aad-295	201	15	,	,	PUNCT
aad-295	201	16	&	&	CCONJ
aad-295	201	17	freeman	freeman	PROPN
aad-295	201	18	,	,	PUNCT
aad-295	201	19	b.	b.	PROPN
aad-295	201	20	(	(	PUNCT
aad-295	201	21	2016	2016	NUM
aad-295	201	22	)	)	PUNCT
aad-295	201	23	.	.	PUNCT
aad-295	202	1	please	please	INTJ
aad-295	202	2	like	like	ADP
aad-295	202	3	me	i	PRON
aad-295	202	4	:	:	PUNCT
aad-295	202	5	facebook	facebook	NOUN
aad-295	202	6	and	and	CCONJ
aad-295	202	7	public	public	ADJ
aad-295	202	8	health	health	NOUN
aad-295	202	9	communication	communication	NOUN
aad-295	202	10	.	.	PUNCT
aad-295	203	1	plos	plos	PROPN
aad-295	203	2	one	one	NUM
aad-295	203	3	,	,	PUNCT
aad-295	203	4	11(9	11(9	PROPN
aad-295	203	5	)	)	PUNCT
aad-295	203	6	,	,	PUNCT
aad-295	203	7	e0162765	e0162765	PROPN
aad-295	203	8	.	.	PUNCT
aad-295	204	1	https://doi.org/10.1371/journal.pone.0162765	https://doi.org/10.1371/journal.pone.0162765	PROPN
aad-295	204	2	lunden	lunden	PROPN
aad-295	204	3	,	,	PUNCT
aad-295	204	4	i.	i.	PROPN
aad-295	204	5	(	(	PUNCT
aad-295	204	6	2020	2020	NUM
aad-295	204	7	,	,	PUNCT
aad-295	204	8	april	april	PROPN
aad-295	204	9	17	17	NUM
aad-295	204	10	)	)	PUNCT
aad-295	204	11	.	.	PUNCT
aad-295	205	1	facebook	facebook	PROPN
aad-295	205	2	adds	add	VERB
aad-295	205	3	new	new	ADJ
aad-295	205	4	'	'	PUNCT
aad-295	205	5	care	care	NOUN
aad-295	205	6	'	'	PUNCT
aad-295	205	7	emoji	emoji	PROPN
aad-295	205	8	reactions	reaction	NOUN
aad-295	205	9	on	on	ADP
aad-295	205	10	its	its	PRON
aad-295	205	11	main	main	ADJ
aad-295	205	12	app	app	NOUN
aad-295	205	13	and	and	CCONJ
aad-295	205	14	in	in	ADP
aad-295	205	15	messenger	messenger	NOUN
aad-295	205	16	.	.	PUNCT
aad-295	206	1	techcrunch	techcrunch	PROPN
aad-295	206	2	.	.	PUNCT
aad-295	207	1	https://techcrunch.com/2020/04/17/facebook-adds-new-careemoji-reactions-on-its-main-app-and-in-messenger/	https://techcrunch.com/2020/04/17/facebook-adds-new-careemoji-reactions-on-its-main-app-and-in-messenger/	PROPN
aad-295	208	1	mclachlan	mclachlan	PROPN
aad-295	208	2	,	,	PUNCT
aad-295	208	3	s.	s.	PROPN
aad-295	208	4	,	,	PUNCT
aad-295	208	5	&	&	CCONJ
aad-295	208	6	newberry	newberry	PROPN
aad-295	208	7	,	,	PUNCT
aad-295	208	8	c.	c.	PROPN
aad-295	208	9	(	(	PUNCT
aad-295	208	10	2021	2021	NUM
aad-295	208	11	,	,	PUNCT
aad-295	208	12	july	july	PROPN
aad-295	208	13	14	14	NUM
aad-295	208	14	)	)	PUNCT
aad-295	208	15	.	.	PUNCT
aad-295	209	1	23	23	NUM
aad-295	209	2	simple	simple	ADJ
aad-295	209	3	ways	way	NOUN
aad-295	209	4	to	to	PART
aad-295	209	5	increase	increase	VERB
aad-295	209	6	facebook	facebook	NOUN
aad-295	209	7	engagement	engagement	NOUN
aad-295	209	8	(	(	PUNCT
aad-295	209	9	free	free	ADJ
aad-295	209	10	calculator	calculator	NOUN
aad-295	209	11	)	)	PUNCT
aad-295	209	12	.	.	PUNCT
aad-295	210	1	hootsuite	hootsuite	PROPN
aad-295	210	2	.	.	PUNCT
aad-295	211	1	https://blog.hootsuite.com/increasefacebook-engagement	https://blog.hootsuite.com/increasefacebook-engagement	PROPN
aad-295	211	2	maryville	maryville	PROPN
aad-295	211	3	university	university	PROPN
aad-295	211	4	.	.	PUNCT
aad-295	212	1	(	(	PUNCT
aad-295	212	2	n.d	n.d	PROPN
aad-295	212	3	.	.	PROPN
aad-295	212	4	)	)	PUNCT
aad-295	212	5	.	.	PUNCT
aad-295	213	1	the	the	DET
aad-295	213	2	evolution	evolution	NOUN
aad-295	213	3	of	of	ADP
aad-295	213	4	social	social	ADJ
aad-295	213	5	media	medium	NOUN
aad-295	213	6	:	:	PUNCT
aad-295	213	7	how	how	SCONJ
aad-295	213	8	did	do	AUX
aad-295	213	9	it	it	PRON
aad-295	213	10	begin	begin	VERB
aad-295	213	11	,	,	PUNCT
aad-295	213	12	and	and	CCONJ
aad-295	213	13	where	where	SCONJ
aad-295	213	14	could	could	AUX
aad-295	213	15	it	it	PRON
aad-295	213	16	go	go	VERB
aad-295	213	17	next	next	ADV
aad-295	213	18	?	?	PUNCT
aad-295	214	1	https://online.maryville.edu/blog/evolution-social-media/	https://online.maryville.edu/blog/evolution-social-media/	ADJ
aad-295	214	2	mangalindan	mangalindan	NOUN
aad-295	214	3	,	,	PUNCT
aad-295	214	4	j.	j.	PROPN
aad-295	214	5	(	(	PUNCT
aad-295	214	6	2015	2015	NUM
aad-295	214	7	,	,	PUNCT
aad-295	214	8	june	june	PROPN
aad-295	214	9	10	10	NUM
aad-295	214	10	)	)	PUNCT
aad-295	214	11	.	.	PUNCT
aad-295	215	1	facebook	facebook	PROPN
aad-295	215	2	now	now	ADV
aad-295	215	3	wants	want	VERB
aad-295	215	4	you	you	PRON
aad-295	215	5	to	to	PART
aad-295	215	6	explore	explore	VERB
aad-295	215	7	what	what	PRON
aad-295	215	8	’s	’s	AUX
aad-295	215	9	trending	trend	VERB
aad-295	215	10	in	in	ADP
aad-295	215	11	5	5	NUM
aad-295	215	12	topics	topic	NOUN
aad-295	215	13	.	.	PUNCT
aad-295	216	1	mashable	mashable	ADJ
aad-295	216	2	.	.	PUNCT
aad-295	216	3	https://mashable.com/archive/facebook-experiment-trendingtopics#ht7iqhxh55qo	https://mashable.com/archive/facebook-experiment-trendingtopics#ht7iqhxh55qo	PROPN
aad-295	216	4	mason	mason	PROPN
aad-295	216	5	,	,	PUNCT
aad-295	216	6	a.	a.	NOUN
aad-295	216	7	n.	n.	PROPN
aad-295	216	8	,	,	PUNCT
aad-295	216	9	narcum	narcum	NOUN
aad-295	216	10	,	,	PUNCT
aad-295	216	11	j.	j.	PROPN
aad-295	216	12	,	,	PUNCT
aad-295	216	13	&	&	CCONJ
aad-295	216	14	mason	mason	PROPN
aad-295	216	15	,	,	PUNCT
aad-295	216	16	k.	k.	PROPN
aad-295	216	17	(	(	PUNCT
aad-295	216	18	2021	2021	NUM
aad-295	216	19	)	)	PUNCT
aad-295	216	20	.	.	PUNCT
aad-295	217	1	social	social	ADJ
aad-295	217	2	media	medium	NOUN
aad-295	217	3	marketing	marketing	NOUN
aad-295	217	4	gains	gain	NOUN
aad-295	217	5	importance	importance	NOUN
aad-295	217	6	after	after	ADP
aad-295	217	7	covid-19	covid-19	PROPN
aad-295	217	8	.	.	PROPN
aad-295	217	9	cogent	cogent	PROPN
aad-295	217	10	business	business	PROPN
aad-295	217	11	&	&	CCONJ
aad-295	217	12	management	management	PROPN
aad-295	217	13	,	,	PUNCT
aad-295	217	14	8(1	8(1	NOUN
aad-295	217	15	)	)	PUNCT
aad-295	217	16	,	,	PUNCT
aad-295	217	17	1870797	1870797	NUM
aad-295	217	18	.	.	PUNCT
aad-295	218	1	https://doi.org/10.1080/23311975.2020.1870797	https://doi.org/10.1080/23311975.2020.1870797	PROPN
aad-295	218	2	mcleod	mcleod	PROPN
aad-295	218	3	-	-	PUNCT
aad-295	218	4	morin	morin	PROPN
aad-295	218	5	,	,	PUNCT
aad-295	218	6	a.	a.	NOUN
aad-295	218	7	,	,	PUNCT
aad-295	218	8	beattie	beattie	PROPN
aad-295	218	9	,	,	PUNCT
aad-295	218	10	p.	p.	PROPN
aad-295	218	11	,	,	PUNCT
aad-295	218	12	rampold	rampold	PROPN
aad-295	218	13	,	,	PUNCT
aad-295	218	14	s.	s.	PROPN
aad-295	218	15	,	,	PUNCT
aad-295	218	16	&	&	CCONJ
aad-295	218	17	telg	telg	PROPN
aad-295	218	18	,	,	PUNCT
aad-295	218	19	r.	r.	PROPN
aad-295	218	20	(	(	PUNCT
aad-295	218	21	2020	2020	NUM
aad-295	218	22	)	)	PUNCT
aad-295	218	23	.	.	PUNCT
aad-295	219	1	exploring	explore	VERB
aad-295	219	2	social	social	ADJ
aad-295	219	3	media	medium	NOUN
aad-295	219	4	engagement	engagement	NOUN
aad-295	219	5	of	of	ADP
aad-295	219	6	a	a	DET
aad-295	219	7	mosquito	mosquito	ADJ
aad-295	219	8	control	control	NOUN
aad-295	219	9	campaign	campaign	NOUN
aad-295	219	10	:	:	PUNCT
aad-295	219	11	comparing	compare	VERB
aad-295	219	12	engagement	engagement	NOUN
aad-295	219	13	rates	rate	NOUN
aad-295	219	14	per	per	ADP
aad-295	219	15	content	content	NOUN
aad-295	219	16	type	type	NOUN
aad-295	219	17	and	and	CCONJ
aad-295	219	18	content	content	NOUN
aad-295	219	19	frame	frame	NOUN
aad-295	219	20	.	.	PUNCT
aad-295	220	1	journal	journal	NOUN
aad-295	220	2	of	of	ADP
aad-295	220	3	applied	apply	VERB
aad-295	220	4	communications	communication	NOUN
aad-295	220	5	,	,	PUNCT
aad-295	220	6	104(1	104(1	NUM
aad-295	220	7	)	)	PUNCT
aad-295	220	8	.	.	PUNCT
aad-295	221	1	https://doi.org/10.4148/1051-0834.2299	https://doi.org/10.4148/1051-0834.2299	PROPN
aad-295	221	2	newton	newton	PROPN
aad-295	221	3	,	,	PUNCT
aad-295	221	4	c.	c.	PROPN
aad-295	221	5	(	(	PUNCT
aad-295	221	6	2016	2016	NUM
aad-295	221	7	,	,	PUNCT
aad-295	221	8	february	february	PROPN
aad-295	221	9	24	24	NUM
aad-295	221	10	)	)	PUNCT
aad-295	221	11	.	.	PUNCT
aad-295	222	1	facebook	facebook	NOUN
aad-295	222	2	rolls	roll	VERB
aad-295	222	3	out	out	ADP
aad-295	222	4	expanded	expand	VERB
aad-295	222	5	like	like	ADP
aad-295	222	6	button	button	NOUN
aad-295	222	7	reactions	reaction	NOUN
aad-295	222	8	around	around	ADP
aad-295	222	9	the	the	DET
aad-295	222	10	world	world	NOUN
aad-295	222	11	.	.	PUNCT
aad-295	223	1	the	the	DET
aad-295	223	2	verge	verge	NOUN
aad-295	223	3	.	.	PUNCT
aad-295	224	1	https://www.theverge.com/2016/2/24/11094374/facebookreactions-like-button	https://www.theverge.com/2016/2/24/11094374/facebookreactions-like-button	PROPN
aad-295	224	2	owen	owen	PROPN
aad-295	224	3	,	,	PUNCT
aad-295	224	4	r.	r.	PROPN
aad-295	224	5	,	,	PUNCT
aad-295	224	6	&	&	CCONJ
aad-295	224	7	humphrey	humphrey	PROPN
aad-295	224	8	,	,	PUNCT
aad-295	224	9	p.	p.	PROPN
aad-295	224	10	(	(	PUNCT
aad-295	224	11	2010	2010	NUM
aad-295	224	12	)	)	PUNCT
aad-295	224	13	.	.	PUNCT
aad-295	225	1	the	the	DET
aad-295	225	2	structure	structure	NOUN
aad-295	225	3	of	of	ADP
aad-295	225	4	online	online	ADJ
aad-295	225	5	marketing	marketing	NOUN
aad-295	225	6	communication	communication	NOUN
aad-295	225	7	channels	channel	NOUN
aad-295	225	8	.	.	PUNCT
aad-295	226	1	journal	journal	NOUN
aad-295	226	2	of	of	ADP
aad-295	226	3	management	management	NOUN
aad-295	226	4	and	and	CCONJ
aad-295	226	5	marketing	marketing	NOUN
aad-295	226	6	research	research	NOUN
aad-295	226	7	.	.	PUNCT
aad-295	227	1	https://www.researchgate.net/publication/241326160_the_structure_of_online_mark	https://www.researchgate.net/publication/241326160_the_structure_of_online_mark	PROPN
aad-295	227	2	eting_communication_channels	eting_communication_channels	PROPN
aad-295	227	3	doyle	doyle	PROPN
aad-295	227	4	et	et	PROPN
aad-295	227	5	al	al	PROPN
aad-295	227	6	.	.	PUNCT
aad-295	227	7	advancements	advancement	NOUN
aad-295	227	8	in	in	ADP
aad-295	227	9	agricultural	agricultural	ADJ
aad-295	227	10	development	development	NOUN
aad-295	227	11	https://doi.org/10.37433/aad.v4i2.295	https://doi.org/10.37433/aad.v4i2.295	PROPN
aad-295	227	12	115	115	NUM
aad-295	227	13	riffe	riffe	PROPN
aad-295	227	14	,	,	PUNCT
aad-295	227	15	d.	d.	PROPN
aad-295	227	16	,	,	PUNCT
aad-295	227	17	lacy	lacy	NOUN
aad-295	227	18	,	,	PUNCT
aad-295	227	19	s.	s.	PROPN
aad-295	227	20	,	,	PUNCT
aad-295	227	21	&	&	CCONJ
aad-295	227	22	fico	fico	PROPN
aad-295	227	23	,	,	PUNCT
aad-295	227	24	f.	f.	PROPN
aad-295	227	25	g.	g.	PROPN
aad-295	227	26	(	(	PUNCT
aad-295	227	27	2005	2005	NUM
aad-295	227	28	)	)	PUNCT
aad-295	227	29	.	.	PUNCT
aad-295	228	1	analyzing	analyze	VERB
aad-295	228	2	media	medium	NOUN
aad-295	228	3	messages	message	NOUN
aad-295	228	4	:	:	PUNCT
aad-295	228	5	using	use	VERB
aad-295	228	6	quantitative	quantitative	ADJ
aad-295	228	7	content	content	NOUN
aad-295	228	8	analysis	analysis	NOUN
aad-295	228	9	in	in	ADP
aad-295	228	10	research	research	NOUN
aad-295	228	11	(	(	PUNCT
aad-295	228	12	2nd	2nd	ADJ
aad-295	228	13	ed	ed	NOUN
aad-295	228	14	.	.	PUNCT
aad-295	228	15	)	)	PUNCT
aad-295	228	16	.	.	PUNCT
aad-295	229	1	lawrence	lawrence	PROPN
aad-295	229	2	erlbaum	erlbaum	PROPN
aad-295	229	3	associates	associate	NOUN
aad-295	229	4	publishers	publisher	NOUN
aad-295	229	5	.	.	PUNCT
aad-295	230	1	reese	reese	PROPN
aad-295	230	2	,	,	PUNCT
aad-295	230	3	s.	s.	PROPN
aad-295	230	4	d.	d.	PROPN
aad-295	230	5	,	,	PUNCT
aad-295	230	6	gandy	gandy	PROPN
aad-295	230	7	jr	jr	PROPN
aad-295	230	8	,	,	PUNCT
aad-295	230	9	o.	o.	PROPN
aad-295	230	10	h.	h.	PROPN
aad-295	230	11	,	,	PUNCT
aad-295	230	12	&	&	CCONJ
aad-295	230	13	grant	grant	PROPN
aad-295	230	14	,	,	PUNCT
aad-295	230	15	a.	a.	PROPN
aad-295	230	16	e.	e.	PROPN
aad-295	230	17	(	(	PUNCT
aad-295	230	18	eds	eds	PROPN
aad-295	230	19	.	.	PUNCT
aad-295	230	20	)	)	PUNCT
aad-295	230	21	.	.	PUNCT
aad-295	231	1	(	(	PUNCT
aad-295	231	2	2001	2001	NUM
aad-295	231	3	)	)	PUNCT
aad-295	231	4	.	.	PUNCT
aad-295	232	1	framing	frame	VERB
aad-295	232	2	public	public	ADJ
aad-295	232	3	life	life	NOUN
aad-295	232	4	:	:	PUNCT
aad-295	232	5	perspectives	perspective	NOUN
aad-295	232	6	on	on	ADP
aad-295	232	7	media	medium	NOUN
aad-295	232	8	and	and	CCONJ
aad-295	232	9	our	our	PRON
aad-295	232	10	understanding	understanding	NOUN
aad-295	232	11	of	of	ADP
aad-295	232	12	the	the	DET
aad-295	232	13	social	social	ADJ
aad-295	232	14	world	world	NOUN
aad-295	232	15	.	.	PUNCT
aad-295	233	1	routledge	routledge	PROPN
aad-295	233	2	.	.	PUNCT
aad-295	234	1	sehl	sehl	PROPN
aad-295	234	2	,	,	PUNCT
aad-295	234	3	k.	k.	PROPN
aad-295	234	4	,	,	PUNCT
aad-295	234	5	&	&	CCONJ
aad-295	234	6	tien	tien	PROPN
aad-295	234	7	,	,	PUNCT
aad-295	234	8	s.	s.	PROPN
aad-295	234	9	(	(	PUNCT
aad-295	234	10	2023	2023	NUM
aad-295	234	11	,	,	PUNCT
aad-295	234	12	february	february	PROPN
aad-295	234	13	22	22	NUM
aad-295	234	14	)	)	PUNCT
aad-295	234	15	.	.	PUNCT
aad-295	235	1	engagement	engagement	NOUN
aad-295	235	2	rate	rate	NOUN
aad-295	235	3	calculator	calculator	NOUN
aad-295	235	4	+	+	CCONJ
aad-295	235	5	guide	guide	NOUN
aad-295	235	6	for	for	ADP
aad-295	235	7	2023	2023	NUM
aad-295	235	8	.	.	PUNCT
aad-295	236	1	hootsuite	hootsuite	PROPN
aad-295	236	2	.	.	PUNCT
aad-295	236	3	https://blog.hootsuite.com/calculate-engagement-rate	https://blog.hootsuite.com/calculate-engagement-rate	NOUN
aad-295	236	4	shah	shah	NOUN
aad-295	236	5	,	,	PUNCT
aad-295	236	6	a.	a.	NOUN
aad-295	236	7	m.	m.	NOUN
aad-295	236	8	,	,	PUNCT
aad-295	236	9	zahoor	zahoor	PROPN
aad-295	236	10	,	,	PUNCT
aad-295	236	11	s.	s.	PROPN
aad-295	236	12	z.	z.	PROPN
aad-295	236	13	,	,	PUNCT
aad-295	236	14	&	&	CCONJ
aad-295	236	15	qureshi	qureshi	PROPN
aad-295	236	16	,	,	PUNCT
aad-295	236	17	i.	i.	PROPN
aad-295	236	18	h.	h.	PROPN
aad-295	236	19	(	(	PUNCT
aad-295	236	20	2019	2019	NUM
aad-295	236	21	)	)	PUNCT
aad-295	236	22	.	.	PUNCT
aad-295	237	1	social	social	ADJ
aad-295	237	2	media	medium	NOUN
aad-295	237	3	and	and	CCONJ
aad-295	237	4	purchasing	purchase	VERB
aad-295	237	5	behavior	behavior	NOUN
aad-295	237	6	:	:	PUNCT
aad-295	237	7	a	a	DET
aad-295	237	8	study	study	NOUN
aad-295	237	9	of	of	ADP
aad-295	237	10	the	the	DET
aad-295	237	11	mediating	mediate	VERB
aad-295	237	12	effect	effect	NOUN
aad-295	237	13	of	of	ADP
aad-295	237	14	customer	customer	NOUN
aad-295	237	15	relationships	relationship	NOUN
aad-295	237	16	.	.	PUNCT
aad-295	238	1	journal	journal	NOUN
aad-295	238	2	of	of	ADP
aad-295	238	3	global	global	ADJ
aad-295	238	4	marketing	marketing	NOUN
aad-295	238	5	,	,	PUNCT
aad-295	238	6	32(2	32(2	NUM
aad-295	238	7	)	)	PUNCT
aad-295	238	8	,	,	PUNCT
aad-295	238	9	93–115	93–115	PROPN
aad-295	238	10	.	.	PUNCT
aad-295	239	1	https://doi.org/10.1080/08911762.2018.1497243	https://doi.org/10.1080/08911762.2018.1497243	PROPN
aad-295	239	2	statista	statista	PROPN
aad-295	239	3	.	.	PUNCT
aad-295	240	1	(	(	PUNCT
aad-295	240	2	2023	2023	NUM
aad-295	240	3	,	,	PUNCT
aad-295	240	4	january	january	PROPN
aad-295	240	5	)	)	PUNCT
aad-295	240	6	.	.	PUNCT
aad-295	241	1	most	most	ADV
aad-295	241	2	popular	popular	ADJ
aad-295	241	3	social	social	ADJ
aad-295	241	4	networks	network	NOUN
aad-295	241	5	worldwide	worldwide	ADV
aad-295	241	6	as	as	ADP
aad-295	241	7	of	of	ADP
aad-295	241	8	january	january	PROPN
aad-295	241	9	2023	2023	NUM
aad-295	241	10	,	,	PUNCT
aad-295	241	11	ranked	rank	VERB
aad-295	241	12	by	by	ADP
aad-295	241	13	number	number	NOUN
aad-295	241	14	of	of	ADP
aad-295	241	15	active	active	ADJ
aad-295	241	16	users	user	NOUN
aad-295	241	17	.	.	PUNCT
aad-295	242	1	https://www.statista.com/statistics/272014/global-socialnetworks-ranked-by-number-of-users/	https://www.statista.com/statistics/272014/global-socialnetworks-ranked-by-number-of-users/	PROPN
aad-295	242	2	stebner	stebner	PROPN
aad-295	242	3	,	,	PUNCT
aad-295	242	4	s.	s.	PROPN
aad-295	242	5	,	,	PUNCT
aad-295	242	6	baker	baker	PROPN
aad-295	242	7	,	,	PUNCT
aad-295	242	8	l.	l.	PROPN
aad-295	242	9	m.	m.	PROPN
aad-295	242	10	,	,	PUNCT
aad-295	242	11	peterson	peterson	PROPN
aad-295	242	12	,	,	PUNCT
aad-295	242	13	h.	h.	PROPN
aad-295	242	14	h.	h.	PROPN
aad-295	242	15	,	,	PUNCT
aad-295	242	16	&	&	CCONJ
aad-295	242	17	boyer	boyer	PROPN
aad-295	242	18	,	,	PUNCT
aad-295	242	19	c.	c.	PROPN
aad-295	242	20	r.	r.	PROPN
aad-295	242	21	(	(	PUNCT
aad-295	242	22	2017	2017	NUM
aad-295	242	23	)	)	PUNCT
aad-295	242	24	.	.	PUNCT
aad-295	243	1	marketing	market	VERB
aad-295	243	2	with	with	ADP
aad-295	243	3	more	more	ADJ
aad-295	243	4	:	:	PUNCT
aad-295	243	5	an	an	DET
aad-295	243	6	indepth	indepth	ADJ
aad-295	243	7	look	look	NOUN
aad-295	243	8	at	at	ADP
aad-295	243	9	relationship	relationship	NOUN
aad-295	243	10	marketing	marketing	NOUN
aad-295	243	11	with	with	ADP
aad-295	243	12	new	new	ADJ
aad-295	243	13	media	medium	NOUN
aad-295	243	14	in	in	ADP
aad-295	243	15	the	the	DET
aad-295	243	16	green	green	ADJ
aad-295	243	17	industry	industry	NOUN
aad-295	243	18	.	.	PUNCT
aad-295	244	1	journal	journal	PROPN
aad-295	244	2	of	of	ADP
aad-295	244	3	applied	apply	VERB
aad-295	244	4	communications	communication	NOUN
aad-295	244	5	,	,	PUNCT
aad-295	244	6	101(2	101(2	NUM
aad-295	244	7	)	)	PUNCT
aad-295	244	8	,	,	PUNCT
aad-295	244	9	7–18	7–18	NUM
aad-295	244	10	.	.	PUNCT
aad-295	245	1	https://doi.org/10.4148/1051-0834.1001	https://doi.org/10.4148/1051-0834.1001	PROPN
aad-295	245	2	vilsack	vilsack	PROPN
aad-295	245	3	,	,	PUNCT
aad-295	245	4	t.	t.	PROPN
aad-295	245	5	(	(	PUNCT
aad-295	245	6	2014	2014	NUM
aad-295	245	7	,	,	PUNCT
aad-295	245	8	january	january	PROPN
aad-295	245	9	13	13	NUM
aad-295	245	10	)	)	PUNCT
aad-295	245	11	.	.	PUNCT
aad-295	246	1	usda	usda	PROPN
aad-295	246	2	secretary	secretary	PROPN
aad-295	246	3	tom	tom	PROPN
aad-295	246	4	vilsack	vilsack	PROPN
aad-295	246	5	addresses	address	NOUN
aad-295	246	6	american	american	PROPN
aad-295	246	7	farm	farm	PROPN
aad-295	246	8	bureau	bureau	PROPN
aad-295	246	9	convention	convention	PROPN
aad-295	246	10	.	.	PUNCT
aad-295	247	1	united	united	PROPN
aad-295	247	2	states	states	PROPN
aad-295	247	3	department	department	PROPN
aad-295	247	4	of	of	ADP
aad-295	247	5	agriculture	agriculture	PROPN
aad-295	247	6	.	.	PUNCT
aad-295	248	1	https://www.usda.gov/media/transcripts-speeches/2014/01/13/usda-secretary-tomvilsack-addresses-american-farm-bureau	https://www.usda.gov/media/transcripts-speeches/2014/01/13/usda-secretary-tomvilsack-addresses-american-farm-bureau	PROPN
aad-295	249	1	©	©	PROPN
aad-295	249	2	2023	2023	NUM
aad-295	249	3	by	by	ADP
aad-295	249	4	authors	author	NOUN
aad-295	249	5	.	.	PUNCT
aad-295	250	1	this	this	DET
aad-295	250	2	article	article	NOUN
aad-295	250	3	is	be	AUX
aad-295	250	4	an	an	DET
aad-295	250	5	open	open	ADJ
aad-295	250	6	access	access	NOUN
aad-295	250	7	article	article	NOUN
aad-295	250	8	distributed	distribute	VERB
aad-295	250	9	under	under	ADP
aad-295	250	10	the	the	DET
aad-295	250	11	terms	term	NOUN
aad-295	250	12	and	and	CCONJ
aad-295	250	13	conditions	condition	NOUN
aad-295	250	14	of	of	ADP
aad-295	250	15	the	the	DET
aad-295	250	16	creative	creative	ADJ
aad-295	250	17	commons	common	NOUN
aad-295	250	18	attribution	attribution	NOUN
aad-295	250	19	license	license	NOUN
aad-295	250	20	(	(	PUNCT
aad-295	250	21	http://creativecommons.org/licenses/by/4.0/	http://creativecommons.org/licenses/by/4.0/	PROPN
aad-295	250	22	)	)	PUNCT
aad-295	250	23	.	.	PUNCT