id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
abr-205	Nandan, Shiva; Nandan, Monica	Building Strong Global Brands: Impact of Cross Sector Alliances, Sustainable Innovations and Strategic CSR	2019	23	.pdf	application/pdf	8883	429	30	Interbrand publishes brand values of the top 100 global brands every year and highlights the relative increase or decrease in brand value over previous years. Literature Review and Research Propositions Prior studies on global brand value include: consumer’s perception of brand “globalness” (Steenkamp et al., 2003), influence of global consumer culture (Holt et al., 2004; Akaka & Alden, 2010), economies of scale and scope (Yip & Hult, 2012), CSR and global brand equity (Torres et al., 2012) international market segmentation (Papadopoulos & Martin, 2013), and institutional environments across markets (Randrianasolo, 2017).	cache/abr-205.pdf	txt/abr-205.txt