id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
abr-267	Sharpe, Stacey	Advertising Response to Financial Misreporting and the Implications for Firm Value	2021	17	.pdf	application/pdf	9132	436	46	Accordingly, the primary objectives of this investigation are, first, to examine the effect (if any) of financial reporting fraud on advertising expenditures, and second, to determine the effect (if any) of advertising spending on firm value following such events. 1 Advertising Response to Financial Misreporting and the Implications for Firm Value Stacey Sharpe, Ph.D. California State University, Los Angeles Do firms adjust advertising spending around accounting-based brand scandal events such as fraudulent restatement announcements?	cache/abr-267.pdf	txt/abr-267.txt