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abr-30	Taylor, Ruth Lesher; Laird-Magee, Tyler	Virtual Community Management and Measurement for Goal-Centric Outcomes (Social Representation Research and Other Metrics)	2010	14	.pdf	application/pdf	4942	407	67	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practices, cultural meaning systems, market structures, and their contextualizing socio-cultural and historical 71.)(4(1.3-%'.)%4>'4%'))$#33#3%4>#%$#'4(1.3>(C%@#4=##.%71.358#$%'74(1.3-%8'$<#4C'7#%971*C$#3#.4%'.)%6($45';%'.)% 7545$'%8#'.(.,3%92$.15)%P% >18C31.-%HQQY;?% G.A1$8'!%)#/.#)-%'3%')'C4#)%A$18%R(<(C#)('% 9HQFQ;-%00 %(3% a certain approach to the study of consumers, culture, and consumption that is other than based on psychological '.)%#71.18(7%71.358C4(1.%C>#.18#.'?%M(.)#%9HQQe;%1AA#$3%'%3>1$4%(.4$1)574(1.%41%@$'.)%$#3#'$7>%=(4>%71.358#$% 7545$#%4>#1$!%900 ;?	cache/abr-30.pdf	txt/abr-30.txt