id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
abr-593	Jiraporn, Napatsorn	Brand Personification and Money: The Effect of Collective vs. Solo Brands on Monetary Decisions	2024	19	.pdf	application/pdf	8741	505	43	The findings that such collective brands harm brand evaluation are robust across research studies and surprisingly, this effect is more pronounced among women, who tend to develop lower expectations of the consumer-brand relationship with collective brands. Through these investigations, compelling evidence emerges showcasing the potential of collective anthropomorphic brand appeals to significantly influence various facets of consumer brand evaluation, adoption or donation decisions, and the inclination towards word-of-mouth advocacy.	cache/abr-593.pdf	txt/abr-593.txt