id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
abr-60	Heller, Nathan	Impact of Strategic Cross-Sector Brand Alliances on Consumer Behavior in a Recession	2011	9	.pdf	application/pdf	5601	299	42	Comparisons were completed between private sector and nonprofit sector organizations. Comparisons were completed between private sector and nonprofit sector organizations as well as comparisons between mixed strategic alliances of organizations with a positive image and those with a negative image which examine the impact of strategic alliances between private and nonprofit organizations, and on respondent willingness to contribute to or purchase from the firms.	cache/abr-60.pdf	txt/abr-60.txt