id	sid	tid	token	lemma	pos
abr-549	1	1	37	37	NUM
abr-549	1	2	an	an	DET
abr-549	1	3	examination	examination	NOUN
abr-549	1	4	of	of	ADP
abr-549	1	5	the	the	DET
abr-549	1	6	effects	effect	NOUN
abr-549	1	7	of	of	ADP
abr-549	1	8	fan	fan	NOUN
abr-549	1	9	-	-	PUNCT
abr-549	1	10	based	base	VERB
abr-549	1	11	brand	brand	NOUN
abr-549	1	12	associations	association	NOUN
abr-549	1	13	of	of	ADP
abr-549	1	14	a	a	DET
abr-549	1	15	professional	professional	ADJ
abr-549	1	16	soccer	soccer	NOUN
abr-549	1	17	league	league	NOUN
abr-549	1	18	on	on	ADP
abr-549	1	19	league	league	PROPN
abr-549	1	20	brand	brand	PROPN
abr-549	1	21	equity	equity	PROPN
abr-549	1	22	serdar	serdar	PROPN
abr-549	1	23	turedi	turedi	PROPN
abr-549	1	24	purdue	purdue	PROPN
abr-549	1	25	university	university	PROPN
abr-549	1	26	northwest	northwest	PROPN
abr-549	1	27	sinan	sinan	PROPN
abr-549	1	28	nardali	nardali	PROPN
abr-549	1	29	izmir	izmir	PROPN
abr-549	1	30	katip	katip	PROPN
abr-549	1	31	celebi	celebi	PROPN
abr-549	1	32	university	university	PROPN
abr-549	1	33	musa	musa	PROPN
abr-549	1	34	pinar	pinar	PROPN
abr-549	1	35	valparaiso	valparaiso	PROPN
abr-549	1	36	university	university	PROPN
abr-549	1	37	tulay	tulay	VERB
abr-549	1	38	girard	girard	PROPN
abr-549	1	39	pennsylvania	pennsylvania	PROPN
abr-549	1	40	state	state	PROPN
abr-549	1	41	university	university	PROPN
abr-549	1	42	-	-	PUNCT
abr-549	1	43	altoona	altoona	PROPN
abr-549	1	44	sanem	sanem	PROPN
abr-549	1	45	alkibay	alkibay	PROPN
abr-549	1	46	gazi	gazi	PROPN
abr-549	1	47	university	university	PROPN
abr-549	1	48	the	the	DET
abr-549	1	49	main	main	ADJ
abr-549	1	50	objectives	objective	NOUN
abr-549	1	51	of	of	ADP
abr-549	1	52	this	this	DET
abr-549	1	53	study	study	NOUN
abr-549	1	54	are	be	AUX
abr-549	1	55	to	to	ADP
abr-549	1	56	1	1	NUM
abr-549	1	57	)	)	PUNCT
abr-549	2	1	identify	identify	VERB
abr-549	2	2	the	the	DET
abr-549	2	3	relevant	relevant	ADJ
abr-549	2	4	dimensions	dimension	NOUN
abr-549	2	5	of	of	ADP
abr-549	2	6	the	the	DET
abr-549	2	7	fan	fan	NOUN
abr-549	2	8	-	-	PUNCT
abr-549	2	9	based	base	VERB
abr-549	2	10	brand	brand	NOUN
abr-549	2	11	associations	association	NOUN
abr-549	2	12	(	(	PUNCT
abr-549	2	13	fbba	fbba	NOUN
abr-549	2	14	)	)	PUNCT
abr-549	2	15	of	of	ADP
abr-549	2	16	a	a	DET
abr-549	2	17	sports	sport	NOUN
abr-549	2	18	league	league	NOUN
abr-549	2	19	and	and	CCONJ
abr-549	2	20	develop	develop	VERB
abr-549	2	21	a	a	DET
abr-549	2	22	measurement	measurement	NOUN
abr-549	2	23	scale	scale	NOUN
abr-549	2	24	for	for	ADP
abr-549	2	25	fbba	fbba	NOUN
abr-549	2	26	,	,	PUNCT
abr-549	2	27	and	and	CCONJ
abr-549	2	28	2	2	X
abr-549	2	29	)	)	PUNCT
abr-549	2	30	investigate	investigate	VERB
abr-549	2	31	the	the	DET
abr-549	2	32	relationship	relationship	NOUN
abr-549	2	33	between	between	ADP
abr-549	2	34	brand	brand	NOUN
abr-549	2	35	equity	equity	NOUN
abr-549	2	36	and	and	CCONJ
abr-549	2	37	its	its	PRON
abr-549	2	38	components	component	NOUN
abr-549	2	39	(	(	PUNCT
abr-549	2	40	brand	brand	NOUN
abr-549	2	41	associations	association	NOUN
abr-549	2	42	and	and	CCONJ
abr-549	2	43	internalization	internalization	NOUN
abr-549	2	44	)	)	PUNCT
abr-549	2	45	.	.	PUNCT
abr-549	3	1	data	datum	NOUN
abr-549	3	2	are	be	AUX
abr-549	3	3	collected	collect	VERB
abr-549	3	4	from	from	ADP
abr-549	3	5	227	227	NUM
abr-549	3	6	soccer	soccer	NOUN
abr-549	3	7	fans	fan	NOUN
abr-549	3	8	and	and	CCONJ
abr-549	3	9	a	a	DET
abr-549	3	10	partial	partial	ADJ
abr-549	3	11	least	least	ADJ
abr-549	3	12	square	square	ADJ
abr-549	3	13	structural	structural	ADJ
abr-549	3	14	equation	equation	NOUN
abr-549	3	15	modeling	modeling	NOUN
abr-549	3	16	(	(	PUNCT
abr-549	3	17	plssem	plssem	NOUN
abr-549	3	18	)	)	PUNCT
abr-549	3	19	analysis	analysis	NOUN
abr-549	3	20	is	be	AUX
abr-549	3	21	conducted	conduct	VERB
abr-549	3	22	.	.	PUNCT
abr-549	4	1	the	the	DET
abr-549	4	2	results	result	NOUN
abr-549	4	3	indicate	indicate	VERB
abr-549	4	4	that	that	DET
abr-549	4	5	player	player	NOUN
abr-549	4	6	,	,	PUNCT
abr-549	4	7	referee	referee	NOUN
abr-549	4	8	,	,	PUNCT
abr-549	4	9	head	head	NOUN
abr-549	4	10	coach	coach	NOUN
abr-549	4	11	,	,	PUNCT
abr-549	4	12	stadium	stadium	NOUN
abr-549	4	13	,	,	PUNCT
abr-549	4	14	team	team	NOUN
abr-549	4	15	success	success	NOUN
abr-549	4	16	,	,	PUNCT
abr-549	4	17	(	(	PUNCT
abr-549	4	18	team	team	NOUN
abr-549	4	19	)	)	PUNCT
abr-549	4	20	management	management	NOUN
abr-549	4	21	,	,	PUNCT
abr-549	4	22	and	and	CCONJ
abr-549	4	23	soccer	soccer	PROPN
abr-549	4	24	federation	federation	NOUN
abr-549	4	25	are	be	AUX
abr-549	4	26	significant	significant	ADJ
abr-549	4	27	dimensions	dimension	NOUN
abr-549	4	28	of	of	ADP
abr-549	4	29	the	the	DET
abr-549	4	30	sports	sport	NOUN
abr-549	4	31	league	league	NOUN
abr-549	4	32	fbba	fbba	NOUN
abr-549	4	33	and	and	CCONJ
abr-549	4	34	that	that	SCONJ
abr-549	4	35	the	the	DET
abr-549	4	36	fbba	fbba	NOUN
abr-549	4	37	and	and	CCONJ
abr-549	4	38	internalization	internalization	NOUN
abr-549	4	39	can	can	AUX
abr-549	4	40	be	be	AUX
abr-549	4	41	applied	apply	VERB
abr-549	4	42	to	to	PART
abr-549	4	43	investigate	investigate	VERB
abr-549	4	44	the	the	DET
abr-549	4	45	brand	brand	NOUN
abr-549	4	46	equity	equity	NOUN
abr-549	4	47	of	of	ADP
abr-549	4	48	professional	professional	ADJ
abr-549	4	49	sports	sport	NOUN
abr-549	4	50	leagues	league	NOUN
abr-549	4	51	.	.	PUNCT
abr-549	5	1	the	the	DET
abr-549	5	2	findings	finding	NOUN
abr-549	5	3	also	also	ADV
abr-549	5	4	suggest	suggest	VERB
abr-549	5	5	that	that	SCONJ
abr-549	5	6	league	league	NOUN
abr-549	5	7	managers	manager	NOUN
abr-549	5	8	can	can	AUX
abr-549	5	9	collaborate	collaborate	VERB
abr-549	5	10	with	with	ADP
abr-549	5	11	other	other	ADJ
abr-549	5	12	key	key	ADJ
abr-549	5	13	members	member	NOUN
abr-549	5	14	of	of	ADP
abr-549	5	15	the	the	DET
abr-549	5	16	industry	industry	NOUN
abr-549	5	17	(	(	PUNCT
abr-549	5	18	e.g.	e.g.	ADV
abr-549	5	19	,	,	PUNCT
abr-549	5	20	players	player	NOUN
abr-549	5	21	,	,	PUNCT
abr-549	5	22	head	head	NOUN
abr-549	5	23	coaches	coach	NOUN
abr-549	5	24	,	,	PUNCT
abr-549	5	25	or	or	CCONJ
abr-549	5	26	team	team	NOUN
abr-549	5	27	managers	manager	NOUN
abr-549	5	28	)	)	PUNCT
abr-549	5	29	to	to	PART
abr-549	5	30	develop	develop	VERB
abr-549	5	31	a	a	DET
abr-549	5	32	strong	strong	ADJ
abr-549	5	33	professional	professional	ADJ
abr-549	5	34	sports	sport	NOUN
abr-549	5	35	league	league	NOUN
abr-549	5	36	.	.	PUNCT
abr-549	6	1	keywords	keyword	NOUN
abr-549	6	2	:	:	PUNCT
abr-549	6	3	sports	sport	NOUN
abr-549	6	4	league	league	NOUN
abr-549	6	5	,	,	PUNCT
abr-549	6	6	sports	sport	NOUN
abr-549	6	7	brand	brand	NOUN
abr-549	6	8	equity	equity	NOUN
abr-549	6	9	,	,	PUNCT
abr-549	6	10	branding	branding	NOUN
abr-549	6	11	,	,	PUNCT
abr-549	6	12	soccer	soccer	NOUN
abr-549	6	13	brand	brand	NOUN
abr-549	6	14	equity	equity	PROPN
abr-549	6	15	,	,	PUNCT
abr-549	6	16	fan	fan	NOUN
abr-549	6	17	-	-	PUNCT
abr-549	6	18	based	base	VERB
abr-549	6	19	brand	brand	NOUN
abr-549	6	20	associations	association	NOUN
abr-549	6	21	introduction	introduction	NOUN
abr-549	6	22	due	due	ADP
abr-549	6	23	to	to	ADP
abr-549	6	24	increased	increase	VERB
abr-549	6	25	competition	competition	NOUN
abr-549	6	26	and	and	CCONJ
abr-549	6	27	globalization	globalization	NOUN
abr-549	6	28	,	,	PUNCT
abr-549	6	29	managers	manager	NOUN
abr-549	6	30	have	have	AUX
abr-549	6	31	given	give	VERB
abr-549	6	32	top	top	ADJ
abr-549	6	33	priority	priority	NOUN
abr-549	6	34	to	to	ADP
abr-549	6	35	the	the	DET
abr-549	6	36	branding	branding	NOUN
abr-549	6	37	efforts	effort	NOUN
abr-549	6	38	of	of	ADP
abr-549	6	39	their	their	PRON
abr-549	6	40	organizations	organization	NOUN
abr-549	6	41	(	(	PUNCT
abr-549	6	42	ailawadi	ailawadi	PROPN
abr-549	6	43	&	&	CCONJ
abr-549	6	44	keller	keller	PROPN
abr-549	6	45	,	,	PUNCT
abr-549	6	46	2004	2004	NUM
abr-549	6	47	)	)	PUNCT
abr-549	6	48	.	.	PUNCT
abr-549	7	1	brands	brand	NOUN
abr-549	7	2	allow	allow	VERB
abr-549	7	3	customers	customer	NOUN
abr-549	7	4	to	to	PART
abr-549	7	5	efficiently	efficiently	ADV
abr-549	7	6	http://journals.sfu.ca/abr	http://journals.sfu.ca/abr	VERB
abr-549	7	7	2022	2022	NUM
abr-549	7	8	,	,	PUNCT
abr-549	7	9	volume	volume	NOUN
abr-549	7	10	12	12	NUM
abr-549	7	11	,	,	PUNCT
abr-549	7	12	pages	page	NOUN
abr-549	7	13	37	37	NUM
abr-549	7	14	-	-	SYM
abr-549	7	15	56	56	NUM
abr-549	7	16	38	38	NUM
abr-549	7	17	associate	associate	NOUN
abr-549	7	18	personal	personal	ADJ
abr-549	7	19	meaning	meaning	NOUN
abr-549	7	20	to	to	ADP
abr-549	7	21	the	the	DET
abr-549	7	22	products	product	NOUN
abr-549	7	23	offered	offer	VERB
abr-549	7	24	by	by	ADP
abr-549	7	25	organizations	organization	NOUN
abr-549	7	26	as	as	SCONJ
abr-549	7	27	brands	brand	NOUN
abr-549	7	28	sustain	sustain	VERB
abr-549	7	29	functional	functional	ADJ
abr-549	7	30	and	and	CCONJ
abr-549	7	31	symbolic	symbolic	ADJ
abr-549	7	32	information	information	NOUN
abr-549	7	33	about	about	ADP
abr-549	7	34	goods	good	NOUN
abr-549	7	35	,	,	PUNCT
abr-549	7	36	services	service	NOUN
abr-549	7	37	,	,	PUNCT
abr-549	7	38	and	and	CCONJ
abr-549	7	39	experiences	experience	NOUN
abr-549	7	40	(	(	PUNCT
abr-549	7	41	oh	oh	INTJ
abr-549	7	42	et	et	PROPN
abr-549	7	43	al	al	PROPN
abr-549	7	44	.	.	PROPN
abr-549	7	45	,	,	PUNCT
abr-549	7	46	2020	2020	NUM
abr-549	7	47	)	)	PUNCT
abr-549	7	48	.	.	PUNCT
abr-549	8	1	therefore	therefore	ADV
abr-549	8	2	,	,	PUNCT
abr-549	8	3	a	a	DET
abr-549	8	4	strong	strong	ADJ
abr-549	8	5	brand	brand	NOUN
abr-549	8	6	refers	refer	VERB
abr-549	8	7	to	to	ADP
abr-549	8	8	the	the	DET
abr-549	8	9	consumers	consumer	NOUN
abr-549	8	10	’	'	PUNCT
abr-549	8	11	association	association	NOUN
abr-549	8	12	of	of	ADP
abr-549	8	13	specific	specific	ADJ
abr-549	8	14	positive	positive	ADJ
abr-549	8	15	attributes	attribute	NOUN
abr-549	8	16	with	with	ADP
abr-549	8	17	the	the	DET
abr-549	8	18	brand	brand	NOUN
abr-549	8	19	(	(	PUNCT
abr-549	8	20	kunkel	kunkel	PROPN
abr-549	8	21	et	et	PROPN
abr-549	8	22	al	al	PROPN
abr-549	8	23	.	.	PROPN
abr-549	8	24	,	,	PUNCT
abr-549	8	25	2014	2014	NUM
abr-549	8	26	)	)	PUNCT
abr-549	8	27	,	,	PUNCT
abr-549	8	28	and	and	CCONJ
abr-549	8	29	a	a	DET
abr-549	8	30	strong	strong	ADJ
abr-549	8	31	brand	brand	NOUN
abr-549	8	32	is	be	AUX
abr-549	8	33	essential	essential	ADJ
abr-549	8	34	for	for	ADP
abr-549	8	35	creating	create	VERB
abr-549	8	36	positive	positive	ADJ
abr-549	8	37	perceptions	perception	NOUN
abr-549	8	38	among	among	ADP
abr-549	8	39	consumers	consumer	NOUN
abr-549	8	40	(	(	PUNCT
abr-549	8	41	kaynak	kaynak	NOUN
abr-549	8	42	et	et	PROPN
abr-549	8	43	al	al	PROPN
abr-549	8	44	.	.	PROPN
abr-549	8	45	,	,	PUNCT
abr-549	8	46	2008	2008	NUM
abr-549	8	47	;	;	PUNCT
abr-549	8	48	kunkel	kunkel	PROPN
abr-549	8	49	et	et	PROPN
abr-549	8	50	al	al	PROPN
abr-549	8	51	.	.	PROPN
abr-549	8	52	,	,	PUNCT
abr-549	8	53	2014	2014	NUM
abr-549	8	54	)	)	PUNCT
abr-549	8	55	.	.	PUNCT
abr-549	9	1	realizing	realize	VERB
abr-549	9	2	that	that	SCONJ
abr-549	9	3	a	a	DET
abr-549	9	4	brand	brand	NOUN
abr-549	9	5	is	be	AUX
abr-549	9	6	one	one	NUM
abr-549	9	7	of	of	ADP
abr-549	9	8	the	the	DET
abr-549	9	9	most	most	ADV
abr-549	9	10	valuable	valuable	ADJ
abr-549	9	11	intangible	intangible	ADJ
abr-549	9	12	assets	asset	NOUN
abr-549	9	13	of	of	ADP
abr-549	9	14	an	an	DET
abr-549	9	15	organization	organization	NOUN
abr-549	9	16	,	,	PUNCT
abr-549	9	17	focusing	focus	VERB
abr-549	9	18	on	on	ADP
abr-549	9	19	developing	develop	VERB
abr-549	9	20	strong	strong	ADJ
abr-549	9	21	brands	brand	NOUN
abr-549	9	22	and	and	CCONJ
abr-549	9	23	brand	brand	NOUN
abr-549	9	24	equity	equity	NOUN
abr-549	9	25	has	have	AUX
abr-549	9	26	become	become	VERB
abr-549	9	27	a	a	DET
abr-549	9	28	common	common	ADJ
abr-549	9	29	practice	practice	NOUN
abr-549	9	30	between	between	ADP
abr-549	9	31	organizations	organization	NOUN
abr-549	9	32	.	.	PUNCT
abr-549	10	1	developing	develop	VERB
abr-549	10	2	brand	brand	NOUN
abr-549	10	3	equity	equity	NOUN
abr-549	10	4	,	,	PUNCT
abr-549	10	5	which	which	PRON
abr-549	10	6	is	be	AUX
abr-549	10	7	defined	define	VERB
abr-549	10	8	as	as	ADP
abr-549	10	9	‘	'	PUNCT
abr-549	10	10	the	the	DET
abr-549	10	11	differential	differential	ADJ
abr-549	10	12	effect	effect	NOUN
abr-549	10	13	of	of	ADP
abr-549	10	14	brand	brand	NOUN
abr-549	10	15	knowledge	knowledge	NOUN
abr-549	10	16	on	on	ADP
abr-549	10	17	consumer	consumer	NOUN
abr-549	10	18	response	response	NOUN
abr-549	10	19	to	to	ADP
abr-549	10	20	the	the	DET
abr-549	10	21	marketing	marketing	NOUN
abr-549	10	22	of	of	ADP
abr-549	10	23	brand	brand	NOUN
abr-549	10	24	(	(	PUNCT
abr-549	10	25	keller	keller	PROPN
abr-549	10	26	,	,	PUNCT
abr-549	10	27	1993	1993	NUM
abr-549	10	28	,	,	PUNCT
abr-549	10	29	p.	p.	NOUN
abr-549	10	30	2	2	NUM
abr-549	10	31	)	)	PUNCT
abr-549	10	32	,	,	PUNCT
abr-549	10	33	is	be	AUX
abr-549	10	34	considered	consider	VERB
abr-549	10	35	the	the	DET
abr-549	10	36	central	central	ADJ
abr-549	10	37	construct	construct	NOUN
abr-549	10	38	in	in	ADP
abr-549	10	39	the	the	DET
abr-549	10	40	strategic	strategic	ADJ
abr-549	10	41	management	management	NOUN
abr-549	10	42	of	of	ADP
abr-549	10	43	brands	brand	NOUN
abr-549	10	44	(	(	PUNCT
abr-549	10	45	rosenbaum	rosenbaum	PROPN
abr-549	10	46	-	-	PUNCT
abr-549	10	47	elliott	elliott	PROPN
abr-549	10	48	et	et	PROPN
abr-549	10	49	al	al	PROPN
abr-549	10	50	.	.	PROPN
abr-549	10	51	,	,	PUNCT
abr-549	10	52	2011	2011	NUM
abr-549	10	53	)	)	PUNCT
abr-549	10	54	.	.	PUNCT
abr-549	11	1	further	far	ADV
abr-549	11	2	,	,	PUNCT
abr-549	11	3	brand	brand	NOUN
abr-549	11	4	equity	equity	NOUN
abr-549	11	5	is	be	AUX
abr-549	11	6	related	relate	VERB
abr-549	11	7	to	to	ADP
abr-549	11	8	positive	positive	ADJ
abr-549	11	9	financial	financial	ADJ
abr-549	11	10	and	and	CCONJ
abr-549	11	11	behavioral	behavioral	ADJ
abr-549	11	12	outcomes	outcome	NOUN
abr-549	11	13	(	(	PUNCT
abr-549	11	14	keller	keller	PROPN
abr-549	11	15	,	,	PUNCT
abr-549	11	16	1993	1993	NUM
abr-549	11	17	)	)	PUNCT
abr-549	11	18	that	that	PRON
abr-549	11	19	ultimately	ultimately	ADV
abr-549	11	20	create	create	VERB
abr-549	11	21	value	value	NOUN
abr-549	11	22	for	for	ADP
abr-549	11	23	customers	customer	NOUN
abr-549	11	24	(	(	PUNCT
abr-549	11	25	tong	tong	PROPN
abr-549	11	26	&	&	CCONJ
abr-549	11	27	hawley	hawley	PROPN
abr-549	11	28	,	,	PUNCT
abr-549	11	29	2009	2009	NUM
abr-549	11	30	)	)	PUNCT
abr-549	11	31	.	.	PUNCT
abr-549	12	1	brand	brand	NOUN
abr-549	12	2	equity	equity	PROPN
abr-549	12	3	has	have	AUX
abr-549	12	4	become	become	VERB
abr-549	12	5	particularly	particularly	ADV
abr-549	12	6	important	important	ADJ
abr-549	12	7	in	in	ADP
abr-549	12	8	the	the	DET
abr-549	12	9	sports	sport	NOUN
abr-549	12	10	management	management	NOUN
abr-549	12	11	area	area	NOUN
abr-549	12	12	as	as	SCONJ
abr-549	12	13	the	the	DET
abr-549	12	14	fans	fan	NOUN
abr-549	12	15	develop	develop	VERB
abr-549	12	16	an	an	DET
abr-549	12	17	emotional	emotional	ADJ
abr-549	12	18	connection	connection	NOUN
abr-549	12	19	with	with	ADP
abr-549	12	20	the	the	DET
abr-549	12	21	sports	sport	NOUN
abr-549	12	22	teams	team	NOUN
abr-549	12	23	that	that	PRON
abr-549	12	24	they	they	PRON
abr-549	12	25	support	support	VERB
abr-549	12	26	and	and	CCONJ
abr-549	12	27	the	the	DET
abr-549	12	28	leagues	league	NOUN
abr-549	12	29	that	that	PRON
abr-549	12	30	they	they	PRON
abr-549	12	31	follow	follow	VERB
abr-549	12	32	(	(	PUNCT
abr-549	12	33	biscaia	biscaia	VERB
abr-549	12	34	et	et	PROPN
abr-549	12	35	al	al	PROPN
abr-549	12	36	.	.	PROPN
abr-549	12	37	,	,	PUNCT
abr-549	12	38	2013	2013	NUM
abr-549	12	39	)	)	PUNCT
abr-549	12	40	.	.	PUNCT
abr-549	13	1	as	as	ADP
abr-549	13	2	the	the	DET
abr-549	13	3	competition	competition	NOUN
abr-549	13	4	for	for	ADP
abr-549	13	5	fans	fan	NOUN
abr-549	13	6	across	across	ADP
abr-549	13	7	different	different	ADJ
abr-549	13	8	sports	sport	NOUN
abr-549	13	9	,	,	PUNCT
abr-549	13	10	the	the	DET
abr-549	13	11	proliferation	proliferation	NOUN
abr-549	13	12	of	of	ADP
abr-549	13	13	sports	sport	NOUN
abr-549	13	14	franchises	franchise	NOUN
abr-549	13	15	,	,	PUNCT
abr-549	13	16	and	and	CCONJ
abr-549	13	17	new	new	ADJ
abr-549	13	18	social	social	ADJ
abr-549	13	19	media	medium	NOUN
abr-549	13	20	tools	tool	NOUN
abr-549	13	21	to	to	PART
abr-549	13	22	reach	reach	VERB
abr-549	13	23	the	the	DET
abr-549	13	24	fans	fan	NOUN
abr-549	13	25	globally	globally	ADV
abr-549	13	26	increased	increase	VERB
abr-549	13	27	,	,	PUNCT
abr-549	13	28	teams	team	NOUN
abr-549	13	29	and	and	CCONJ
abr-549	13	30	leagues	league	NOUN
abr-549	13	31	have	have	AUX
abr-549	13	32	adopted	adopt	VERB
abr-549	13	33	a	a	DET
abr-549	13	34	business	business	NOUN
abr-549	13	35	-	-	PUNCT
abr-549	13	36	like	like	ADJ
abr-549	13	37	approach	approach	NOUN
abr-549	13	38	to	to	ADP
abr-549	13	39	managing	manage	VERB
abr-549	13	40	their	their	PRON
abr-549	13	41	brands	brand	NOUN
abr-549	13	42	(	(	PUNCT
abr-549	13	43	james	james	PROPN
abr-549	13	44	et	et	PROPN
abr-549	13	45	al	al	PROPN
abr-549	13	46	.	.	PROPN
abr-549	13	47	,	,	PUNCT
abr-549	13	48	2002	2002	NUM
abr-549	13	49	)	)	PUNCT
abr-549	13	50	.	.	PUNCT
abr-549	14	1	these	these	DET
abr-549	14	2	trends	trend	NOUN
abr-549	14	3	and	and	CCONJ
abr-549	14	4	changes	change	NOUN
abr-549	14	5	in	in	ADP
abr-549	14	6	the	the	DET
abr-549	14	7	global	global	ADJ
abr-549	14	8	sports	sport	NOUN
abr-549	14	9	field	field	NOUN
abr-549	14	10	suggest	suggest	VERB
abr-549	14	11	that	that	SCONJ
abr-549	14	12	it	it	PRON
abr-549	14	13	has	have	AUX
abr-549	14	14	become	become	VERB
abr-549	14	15	essential	essential	ADJ
abr-549	14	16	to	to	PART
abr-549	14	17	build	build	VERB
abr-549	14	18	strong	strong	ADJ
abr-549	14	19	sports	sport	NOUN
abr-549	14	20	brands	brand	NOUN
abr-549	14	21	to	to	PART
abr-549	14	22	distinguish	distinguish	VERB
abr-549	14	23	the	the	DET
abr-549	14	24	leagues	league	NOUN
abr-549	14	25	and	and	CCONJ
abr-549	14	26	teams	team	NOUN
abr-549	14	27	from	from	ADP
abr-549	14	28	their	their	PRON
abr-549	14	29	competitors	competitor	NOUN
abr-549	14	30	in	in	ADP
abr-549	14	31	the	the	DET
abr-549	14	32	same	same	ADJ
abr-549	14	33	sport	sport	NOUN
abr-549	14	34	and	and	CCONJ
abr-549	14	35	across	across	ADP
abr-549	14	36	different	different	ADJ
abr-549	14	37	sports	sport	NOUN
abr-549	14	38	(	(	PUNCT
abr-549	14	39	kaynak	kaynak	NOUN
abr-549	14	40	et	et	PROPN
abr-549	14	41	al	al	PROPN
abr-549	14	42	.	.	PROPN
abr-549	14	43	,	,	PUNCT
abr-549	14	44	2008	2008	NUM
abr-549	14	45	)	)	PUNCT
abr-549	14	46	.	.	PUNCT
abr-549	15	1	findings	finding	NOUN
abr-549	15	2	of	of	ADP
abr-549	15	3	the	the	DET
abr-549	15	4	2021	2021	NUM
abr-549	15	5	annual	annual	ADJ
abr-549	15	6	report	report	NOUN
abr-549	15	7	on	on	ADP
abr-549	15	8	the	the	DET
abr-549	15	9	most	most	ADV
abr-549	15	10	valuable	valuable	ADJ
abr-549	15	11	(	(	PUNCT
abr-549	15	12	highest	high	ADJ
abr-549	15	13	brand	brand	NOUN
abr-549	15	14	equity	equity	NOUN
abr-549	15	15	)	)	PUNCT
abr-549	15	16	football	football	NOUN
abr-549	15	17	(	(	PUNCT
abr-549	15	18	aka	aka	ADV
abr-549	15	19	soccer	soccer	NOUN
abr-549	15	20	in	in	ADP
abr-549	15	21	the	the	DET
abr-549	15	22	u.s	u.s	PROPN
abr-549	15	23	.	.	PROPN
abr-549	15	24	)	)	PUNCT
abr-549	15	25	brands	brand	NOUN
abr-549	15	26	present	present	VERB
abr-549	15	27	good	good	ADJ
abr-549	15	28	evidence	evidence	NOUN
abr-549	15	29	for	for	ADP
abr-549	15	30	the	the	DET
abr-549	15	31	importance	importance	NOUN
abr-549	15	32	of	of	ADP
abr-549	15	33	branding	branding	NOUN
abr-549	15	34	strategy	strategy	NOUN
abr-549	15	35	for	for	ADP
abr-549	15	36	teams	team	NOUN
abr-549	15	37	and	and	CCONJ
abr-549	15	38	leagues	league	NOUN
abr-549	15	39	because	because	SCONJ
abr-549	15	40	nine	nine	NUM
abr-549	15	41	of	of	ADP
abr-549	15	42	the	the	DET
abr-549	15	43	top	top	ADJ
abr-549	15	44	ten	ten	NUM
abr-549	15	45	teams	team	NOUN
abr-549	15	46	in	in	ADP
abr-549	15	47	the	the	DET
abr-549	15	48	most	most	ADV
abr-549	15	49	valuable	valuable	ADJ
abr-549	15	50	and	and	CCONJ
abr-549	15	51	strongest	strong	ADJ
abr-549	15	52	brands	brand	NOUN
abr-549	15	53	’	'	PUNCT
abr-549	15	54	lists	list	NOUN
abr-549	15	55	have	have	AUX
abr-549	15	56	been	be	AUX
abr-549	15	57	the	the	DET
abr-549	15	58	same	same	ADJ
abr-549	15	59	teams	team	NOUN
abr-549	15	60	(	(	PUNCT
abr-549	15	61	brand	brand	NOUN
abr-549	15	62	finance	finance	NOUN
abr-549	15	63	,	,	PUNCT
abr-549	15	64	2021a	2021a	NUM
abr-549	15	65	)	)	PUNCT
abr-549	15	66	.	.	PUNCT
abr-549	16	1	consequently	consequently	ADV
abr-549	16	2	,	,	PUNCT
abr-549	16	3	managing	manage	VERB
abr-549	16	4	a	a	DET
abr-549	16	5	team	team	NOUN
abr-549	16	6	as	as	ADP
abr-549	16	7	a	a	DET
abr-549	16	8	brand	brand	NOUN
abr-549	16	9	has	have	AUX
abr-549	16	10	become	become	VERB
abr-549	16	11	a	a	DET
abr-549	16	12	growing	grow	VERB
abr-549	16	13	paradigm	paradigm	NOUN
abr-549	16	14	in	in	ADP
abr-549	16	15	the	the	DET
abr-549	16	16	sports	sport	NOUN
abr-549	16	17	industry	industry	NOUN
abr-549	16	18	(	(	PUNCT
abr-549	16	19	ross	ross	PROPN
abr-549	16	20	,	,	PUNCT
abr-549	16	21	2006	2006	NUM
abr-549	16	22	)	)	PUNCT
abr-549	16	23	and	and	CCONJ
abr-549	16	24	the	the	DET
abr-549	16	25	number	number	NOUN
abr-549	16	26	of	of	ADP
abr-549	16	27	studies	study	NOUN
abr-549	16	28	investigating	investigate	VERB
abr-549	16	29	sports	sport	NOUN
abr-549	16	30	team	team	NOUN
abr-549	16	31	brand	brand	NOUN
abr-549	16	32	equity	equity	PROPN
abr-549	16	33	has	have	AUX
abr-549	16	34	increased	increase	VERB
abr-549	16	35	(	(	PUNCT
abr-549	16	36	e.g.	e.g.	ADV
abr-549	16	37	,	,	PUNCT
abr-549	16	38	bauer	bauer	PROPN
abr-549	16	39	et	et	PROPN
abr-549	16	40	al	al	PROPN
abr-549	16	41	.	.	PROPN
abr-549	16	42	,	,	PUNCT
abr-549	16	43	2005	2005	NUM
abr-549	16	44	;	;	PUNCT
abr-549	16	45	bauer	bauer	PROPN
abr-549	16	46	et	et	PROPN
abr-549	16	47	al	al	PROPN
abr-549	16	48	.	.	PROPN
abr-549	16	49	,	,	PUNCT
abr-549	16	50	2008	2008	NUM
abr-549	16	51	;	;	PUNCT
abr-549	16	52	gladden	gladden	PROPN
abr-549	16	53	&	&	CCONJ
abr-549	16	54	funk	funk	NOUN
abr-549	16	55	,	,	PUNCT
abr-549	16	56	2002	2002	NUM
abr-549	16	57	;	;	PUNCT
abr-549	16	58	ross	ross	PROPN
abr-549	16	59	et	et	PROPN
abr-549	16	60	al	al	PROPN
abr-549	16	61	.	.	PROPN
abr-549	16	62	,	,	PUNCT
abr-549	16	63	2006	2006	NUM
abr-549	16	64	,	,	PUNCT
abr-549	16	65	ross	ross	PROPN
abr-549	16	66	et	et	PROPN
abr-549	16	67	al	al	PROPN
abr-549	16	68	.	.	PROPN
abr-549	16	69	,	,	PUNCT
abr-549	16	70	2008	2008	NUM
abr-549	16	71	)	)	PUNCT
abr-549	16	72	.	.	PUNCT
abr-549	17	1	prior	prior	ADJ
abr-549	17	2	literature	literature	NOUN
abr-549	17	3	on	on	ADP
abr-549	17	4	sports	sport	NOUN
abr-549	17	5	teams	team	NOUN
abr-549	17	6	and	and	CCONJ
abr-549	17	7	leagues	league	NOUN
abr-549	17	8	has	have	AUX
abr-549	17	9	operationalized	operationalize	VERB
abr-549	17	10	brand	brand	NOUN
abr-549	17	11	equity	equity	NOUN
abr-549	17	12	as	as	ADP
abr-549	17	13	a	a	DET
abr-549	17	14	multidimensional	multidimensional	ADJ
abr-549	17	15	construct	construct	NOUN
abr-549	17	16	(	(	PUNCT
abr-549	17	17	e.g.	e.g.	ADV
abr-549	17	18	,	,	PUNCT
abr-549	17	19	bauer	bauer	PROPN
abr-549	17	20	et	et	PROPN
abr-549	17	21	al	al	PROPN
abr-549	17	22	.	.	PROPN
abr-549	17	23	,	,	PUNCT
abr-549	17	24	2008	2008	NUM
abr-549	17	25	;	;	PUNCT
abr-549	17	26	biscaia	biscaia	VERB
abr-549	17	27	et	et	PROPN
abr-549	17	28	al	al	PROPN
abr-549	17	29	.	.	PROPN
abr-549	17	30	,	,	PUNCT
abr-549	17	31	2013	2013	NUM
abr-549	17	32	;	;	PUNCT
abr-549	17	33	kunkel	kunkel	PROPN
abr-549	17	34	et	et	PROPN
abr-549	17	35	al	al	PROPN
abr-549	17	36	.	.	PROPN
abr-549	17	37	,	,	PUNCT
abr-549	17	38	2017	2017	NUM
abr-549	17	39	;	;	PUNCT
abr-549	17	40	ross	ross	PROPN
abr-549	17	41	et	et	PROPN
abr-549	17	42	al	al	PROPN
abr-549	17	43	.	.	PROPN
abr-549	17	44	,	,	PUNCT
abr-549	17	45	2008	2008	NUM
abr-549	17	46	)	)	PUNCT
abr-549	17	47	.	.	PUNCT
abr-549	18	1	they	they	PRON
abr-549	18	2	use	use	VERB
abr-549	18	3	brand	brand	NOUN
abr-549	18	4	associations	association	NOUN
abr-549	18	5	and	and	CCONJ
abr-549	18	6	brand	brand	NOUN
abr-549	18	7	awareness	awareness	NOUN
abr-549	18	8	constructs	construct	VERB
abr-549	18	9	to	to	PART
abr-549	18	10	indirectly	indirectly	ADV
abr-549	18	11	measure	measure	VERB
abr-549	18	12	brand	brand	NOUN
abr-549	18	13	equity	equity	PROPN
abr-549	18	14	.	.	PUNCT
abr-549	19	1	brand	brand	NOUN
abr-549	19	2	associations	association	NOUN
abr-549	19	3	,	,	PUNCT
abr-549	19	4	which	which	PRON
abr-549	19	5	are	be	AUX
abr-549	19	6	defined	define	VERB
abr-549	19	7	as	as	ADP
abr-549	19	8	anything	anything	PRON
abr-549	19	9	that	that	PRON
abr-549	19	10	is	be	AUX
abr-549	19	11	linked	link	VERB
abr-549	19	12	in	in	ADP
abr-549	19	13	memory	memory	NOUN
abr-549	19	14	to	to	ADP
abr-549	19	15	a	a	DET
abr-549	19	16	brand	brand	NOUN
abr-549	19	17	(	(	PUNCT
abr-549	19	18	aaker	aaker	NOUN
abr-549	19	19	,	,	PUNCT
abr-549	19	20	1991	1991	NUM
abr-549	19	21	)	)	PUNCT
abr-549	19	22	,	,	PUNCT
abr-549	19	23	are	be	AUX
abr-549	19	24	classified	classify	VERB
abr-549	19	25	as	as	ADP
abr-549	19	26	brand	brand	NOUN
abr-549	19	27	attributes	attribute	NOUN
abr-549	19	28	(	(	PUNCT
abr-549	19	29	product	product	NOUN
abr-549	19	30	-	-	PUNCT
abr-549	19	31	related	relate	VERB
abr-549	19	32	and	and	CCONJ
abr-549	19	33	non	non	ADJ
abr-549	19	34	-	-	NOUN
abr-549	19	35	product	product	NOUN
abr-549	19	36	-	-	PUNCT
abr-549	19	37	related	relate	VERB
abr-549	19	38	)	)	PUNCT
abr-549	19	39	,	,	PUNCT
abr-549	19	40	brand	brand	NOUN
abr-549	19	41	benefits	benefit	NOUN
abr-549	19	42	,	,	PUNCT
abr-549	19	43	and	and	CCONJ
abr-549	19	44	brand	brand	NOUN
abr-549	19	45	attitudes	attitude	NOUN
abr-549	19	46	(	(	PUNCT
abr-549	19	47	keller	keller	NOUN
abr-549	19	48	,	,	PUNCT
abr-549	19	49	1993	1993	NUM
abr-549	19	50	)	)	PUNCT
abr-549	19	51	.	.	PUNCT
abr-549	20	1	however	however	ADV
abr-549	20	2	,	,	PUNCT
abr-549	20	3	prior	prior	ADJ
abr-549	20	4	studies	study	NOUN
abr-549	20	5	on	on	ADP
abr-549	20	6	sports	sport	NOUN
abr-549	20	7	brand	brand	NOUN
abr-549	20	8	equity	equity	NOUN
abr-549	20	9	focus	focus	NOUN
abr-549	20	10	only	only	ADV
abr-549	20	11	on	on	ADP
abr-549	20	12	brand	brand	NOUN
abr-549	20	13	attributes	attribute	NOUN
abr-549	20	14	(	(	PUNCT
abr-549	20	15	e.g.	e.g.	ADV
abr-549	20	16	,	,	PUNCT
abr-549	20	17	biscaia	biscaia	VERB
abr-549	20	18	et	et	PROPN
abr-549	20	19	al	al	PROPN
abr-549	20	20	.	.	PROPN
abr-549	20	21	,	,	PUNCT
abr-549	20	22	2013	2013	NUM
abr-549	20	23	;	;	PUNCT
abr-549	20	24	kunkel	kunkel	PROPN
abr-549	20	25	et	et	PROPN
abr-549	20	26	al	al	PROPN
abr-549	20	27	.	.	PROPN
abr-549	20	28	,	,	PUNCT
abr-549	20	29	2017	2017	NUM
abr-549	20	30	)	)	PUNCT
abr-549	20	31	and	and	CCONJ
abr-549	20	32	reveal	reveal	VERB
abr-549	20	33	that	that	SCONJ
abr-549	20	34	sports	sport	NOUN
abr-549	20	35	brand	brand	NOUN
abr-549	20	36	associations	association	NOUN
abr-549	20	37	provide	provide	VERB
abr-549	20	38	a	a	DET
abr-549	20	39	sound	sound	ADJ
abr-549	20	40	basis	basis	NOUN
abr-549	20	41	for	for	ADP
abr-549	20	42	explaining	explain	VERB
abr-549	20	43	sports	sport	NOUN
abr-549	20	44	brand	brand	NOUN
abr-549	20	45	equity	equity	NOUN
abr-549	20	46	.	.	PUNCT
abr-549	21	1	in	in	ADP
abr-549	21	2	contrast	contrast	NOUN
abr-549	21	3	,	,	PUNCT
abr-549	21	4	the	the	DET
abr-549	21	5	literature	literature	NOUN
abr-549	21	6	that	that	PRON
abr-549	21	7	investigates	investigate	VERB
abr-549	21	8	the	the	DET
abr-549	21	9	role	role	NOUN
abr-549	21	10	of	of	ADP
abr-549	21	11	brand	brand	NOUN
abr-549	21	12	awareness	awareness	NOUN
abr-549	21	13	,	,	PUNCT
abr-549	21	14	which	which	PRON
abr-549	21	15	is	be	AUX
abr-549	21	16	defined	define	VERB
abr-549	21	17	as	as	ADP
abr-549	21	18	familiarity	familiarity	NOUN
abr-549	21	19	with	with	ADP
abr-549	21	20	a	a	DET
abr-549	21	21	brand	brand	NOUN
abr-549	21	22	(	(	PUNCT
abr-549	21	23	aaker	aaker	NOUN
abr-549	21	24	,	,	PUNCT
abr-549	21	25	1991	1991	NUM
abr-549	21	26	)	)	PUNCT
abr-549	21	27	on	on	ADP
abr-549	21	28	sports	sport	NOUN
abr-549	21	29	brand	brand	NOUN
abr-549	21	30	equity	equity	NOUN
abr-549	21	31	,	,	PUNCT
abr-549	21	32	has	have	AUX
abr-549	21	33	contradicting	contradict	VERB
abr-549	21	34	results	result	NOUN
abr-549	21	35	.	.	PUNCT
abr-549	22	1	while	while	SCONJ
abr-549	22	2	some	some	DET
abr-549	22	3	studies	study	NOUN
abr-549	22	4	argue	argue	VERB
abr-549	22	5	that	that	SCONJ
abr-549	22	6	brand	brand	NOUN
abr-549	22	7	awareness	awareness	NOUN
abr-549	22	8	is	be	AUX
abr-549	22	9	not	not	PART
abr-549	22	10	a	a	DET
abr-549	22	11	relevant	relevant	ADJ
abr-549	22	12	measure	measure	NOUN
abr-549	22	13	of	of	ADP
abr-549	22	14	sports	sport	NOUN
abr-549	22	15	brand	brand	NOUN
abr-549	22	16	equity	equity	NOUN
abr-549	22	17	since	since	SCONJ
abr-549	22	18	it	it	PRON
abr-549	22	19	would	would	AUX
abr-549	22	20	be	be	AUX
abr-549	22	21	typically	typically	ADV
abr-549	22	22	high	high	ADJ
abr-549	22	23	among	among	ADP
abr-549	22	24	the	the	DET
abr-549	22	25	fans	fan	NOUN
abr-549	22	26	of	of	ADP
abr-549	22	27	a	a	DET
abr-549	22	28	team	team	NOUN
abr-549	22	29	or	or	CCONJ
abr-549	22	30	league	league	PROPN
abr-549	22	31	(	(	PUNCT
abr-549	22	32	bauer	bauer	PROPN
abr-549	22	33	et	et	PROPN
abr-549	22	34	al	al	PROPN
abr-549	22	35	.	.	PROPN
abr-549	22	36	,	,	PUNCT
abr-549	22	37	2008	2008	NUM
abr-549	22	38	)	)	PUNCT
abr-549	22	39	,	,	PUNCT
abr-549	22	40	others	other	NOUN
abr-549	22	41	find	find	VERB
abr-549	22	42	that	that	SCONJ
abr-549	22	43	brand	brand	NOUN
abr-549	22	44	awareness	awareness	NOUN
abr-549	22	45	,	,	PUNCT
abr-549	22	46	measured	measure	VERB
abr-549	22	47	as	as	ADP
abr-549	22	48	the	the	DET
abr-549	22	49	internalization	internalization	NOUN
abr-549	22	50	of	of	ADP
abr-549	22	51	a	a	DET
abr-549	22	52	brand	brand	NOUN
abr-549	22	53	,	,	PUNCT
abr-549	22	54	explains	explain	VERB
abr-549	22	55	sports	sport	NOUN
abr-549	22	56	brand	brand	NOUN
abr-549	22	57	equity	equity	NOUN
abr-549	22	58	(	(	PUNCT
abr-549	22	59	biscaia	biscaia	PROPN
abr-549	22	60	et	et	PROPN
abr-549	22	61	al	al	PROPN
abr-549	22	62	.	.	PROPN
abr-549	22	63	,	,	PUNCT
abr-549	22	64	2013	2013	NUM
abr-549	22	65	)	)	PUNCT
abr-549	22	66	.	.	PUNCT
abr-549	23	1	because	because	SCONJ
abr-549	23	2	brand	brand	NOUN
abr-549	23	3	awareness	awareness	NOUN
abr-549	23	4	and	and	CCONJ
abr-549	23	5	internalization	internalization	NOUN
abr-549	23	6	are	be	AUX
abr-549	23	7	two	two	NUM
abr-549	23	8	different	different	ADJ
abr-549	23	9	constructs	construct	NOUN
abr-549	23	10	,	,	PUNCT
abr-549	23	11	this	this	DET
abr-549	23	12	study	study	NOUN
abr-549	23	13	uses	use	VERB
abr-549	23	14	the	the	DET
abr-549	23	15	attributes	attribute	NOUN
abr-549	23	16	-	-	PUNCT
abr-549	23	17	based	base	VERB
abr-549	23	18	brand	brand	NOUN
abr-549	23	19	associations	association	NOUN
abr-549	23	20	and	and	CCONJ
abr-549	23	21	internalization	internalization	NOUN
abr-549	23	22	constructs	construct	NOUN
abr-549	23	23	as	as	ADP
abr-549	23	24	the	the	DET
abr-549	23	25	components	component	NOUN
abr-549	23	26	of	of	ADP
abr-549	23	27	brand	brand	NOUN
abr-549	23	28	equity	equity	NOUN
abr-549	23	29	.	.	PUNCT
abr-549	24	1	despite	despite	SCONJ
abr-549	24	2	the	the	DET
abr-549	24	3	growing	grow	VERB
abr-549	24	4	number	number	NOUN
abr-549	24	5	of	of	ADP
abr-549	24	6	research	research	NOUN
abr-549	24	7	on	on	ADP
abr-549	24	8	the	the	DET
abr-549	24	9	team	team	NOUN
abr-549	24	10	brand	brand	PROPN
abr-549	24	11	equity	equity	NOUN
abr-549	24	12	topic	topic	NOUN
abr-549	24	13	,	,	PUNCT
abr-549	24	14	to	to	ADP
abr-549	24	15	the	the	DET
abr-549	24	16	best	good	ADJ
abr-549	24	17	of	of	ADP
abr-549	24	18	the	the	DET
abr-549	24	19	authors	author	NOUN
abr-549	24	20	’	’	PART
abr-549	24	21	knowledge	knowledge	NOUN
abr-549	24	22	,	,	PUNCT
abr-549	24	23	league	league	PROPN
abr-549	24	24	brand	brand	PROPN
abr-549	24	25	equity	equity	PROPN
abr-549	24	26	has	have	AUX
abr-549	24	27	received	receive	VERB
abr-549	24	28	limited	limited	ADJ
abr-549	24	29	attention	attention	NOUN
abr-549	24	30	(	(	PUNCT
abr-549	24	31	ekebas	ekebas	NOUN
abr-549	24	32	-	-	PUNCT
abr-549	24	33	turedi	turedi	PROPN
abr-549	24	34	,	,	PUNCT
abr-549	24	35	karaatli	karaatli	PROPN
abr-549	24	36	,	,	PUNCT
abr-549	24	37	&	&	CCONJ
abr-549	24	38	turedi	turedi	PROPN
abr-549	24	39	,	,	PUNCT
abr-549	24	40	2020	2020	NUM
abr-549	24	41	;	;	PUNCT
abr-549	24	42	kunkel	kunkel	PROPN
abr-549	24	43	,	,	PUNCT
abr-549	24	44	2013	2013	NUM
abr-549	24	45	;	;	PUNCT
abr-549	24	46	kunkel	kunkel	PROPN
abr-549	24	47	et	et	PROPN
abr-549	24	48	al	al	PROPN
abr-549	24	49	.	.	PROPN
abr-549	24	50	,	,	PUNCT
abr-549	24	51	2014	2014	NUM
abr-549	24	52	;	;	PUNCT
abr-549	24	53	kunkel	kunkel	PROPN
abr-549	24	54	,	,	PUNCT
abr-549	24	55	2017	2017	NUM
abr-549	24	56	)	)	PUNCT
abr-549	24	57	.	.	PUNCT
abr-549	25	1	this	this	PRON
abr-549	25	2	is	be	AUX
abr-549	25	3	surprising	surprising	ADJ
abr-549	25	4	given	give	VERB
abr-549	25	5	that	that	SCONJ
abr-549	25	6	a	a	DET
abr-549	25	7	league	league	NOUN
abr-549	25	8	serves	serve	VERB
abr-549	25	9	as	as	ADP
abr-549	25	10	an	an	DET
abr-549	25	11	umbrella	umbrella	NOUN
abr-549	25	12	brand	brand	NOUN
abr-549	25	13	(	(	PUNCT
abr-549	25	14	master	master	NOUN
abr-549	25	15	brand	brand	NOUN
abr-549	25	16	)	)	PUNCT
abr-549	25	17	over	over	ADP
abr-549	25	18	its	its	PRON
abr-549	25	19	teams	team	NOUN
abr-549	25	20	(	(	PUNCT
abr-549	25	21	sub	sub	NOUN
abr-549	25	22	-	-	NOUN
abr-549	25	23	brands	brand	NOUN
abr-549	25	24	)	)	PUNCT
abr-549	25	25	.	.	PUNCT
abr-549	26	1	in	in	ADP
abr-549	26	2	a	a	DET
abr-549	26	3	league	league	NOUN
abr-549	26	4	-	-	PUNCT
abr-549	26	5	team	team	NOUN
abr-549	26	6	brand	brand	NOUN
abr-549	26	7	architecture	architecture	NOUN
abr-549	26	8	,	,	PUNCT
abr-549	26	9	leagues	league	NOUN
abr-549	26	10	offer	offer	VERB
abr-549	26	11	the	the	DET
abr-549	26	12	participating	participate	VERB
abr-549	26	13	teams	team	NOUN
abr-549	26	14	a	a	DET
abr-549	26	15	platform	platform	NOUN
abr-549	26	16	for	for	ADP
abr-549	26	17	their	their	PRON
abr-549	26	18	product	product	NOUN
abr-549	26	19	(	(	PUNCT
abr-549	26	20	games/	games/	NUM
abr-549	26	21	matches	match	NOUN
abr-549	26	22	)	)	PUNCT
abr-549	26	23	as	as	ADP
abr-549	26	24	a	a	DET
abr-549	26	25	source	source	NOUN
abr-549	26	26	of	of	ADP
abr-549	26	27	entertainment	entertainment	NOUN
abr-549	26	28	and	and	CCONJ
abr-549	26	29	excitement	excitement	NOUN
abr-549	26	30	for	for	ADP
abr-549	26	31	fans	fan	NOUN
abr-549	26	32	and	and	CCONJ
abr-549	26	33	for	for	ADP
abr-549	26	34	developing	develop	VERB
abr-549	26	35	their	their	PRON
abr-549	26	36	fan	fan	NOUN
abr-549	26	37	base	base	NOUN
abr-549	26	38	(	(	PUNCT
abr-549	26	39	kunkel	kunkel	PROPN
abr-549	26	40	et	et	PROPN
abr-549	26	41	al	al	PROPN
abr-549	26	42	.	.	PROPN
abr-549	26	43	,	,	PUNCT
abr-549	26	44	2014	2014	NUM
abr-549	26	45	)	)	PUNCT
abr-549	26	46	.	.	PUNCT
abr-549	27	1	furthermore	furthermore	ADV
abr-549	27	2	,	,	PUNCT
abr-549	27	3	leagues	league	NOUN
abr-549	27	4	function	function	VERB
abr-549	27	5	as	as	ADP
abr-549	27	6	a	a	DET
abr-549	27	7	franchisor	franchisor	NOUN
abr-549	27	8	that	that	PRON
abr-549	27	9	supports	support	VERB
abr-549	27	10	their	their	PRON
abr-549	27	11	teams	team	NOUN
abr-549	27	12	to	to	PART
abr-549	27	13	ensure	ensure	VERB
abr-549	27	14	the	the	DET
abr-549	27	15	team	team	NOUN
abr-549	27	16	's	's	PART
abr-549	27	17	success	success	NOUN
abr-549	27	18	(	(	PUNCT
abr-549	27	19	kunkel	kunkel	PROPN
abr-549	27	20	et	et	PROPN
abr-549	27	21	al	al	PROPN
abr-549	27	22	.	.	PROPN
abr-549	27	23	,	,	PUNCT
abr-549	27	24	2014	2014	NUM
abr-549	27	25	)	)	PUNCT
abr-549	27	26	.	.	PUNCT
abr-549	28	1	this	this	DET
abr-549	28	2	support	support	NOUN
abr-549	28	3	involves	involve	VERB
abr-549	28	4	the	the	DET
abr-549	28	5	use	use	NOUN
abr-549	28	6	of	of	ADP
abr-549	28	7	marketing	marketing	NOUN
abr-549	28	8	and	and	CCONJ
abr-549	28	9	promotion	promotion	NOUN
abr-549	28	10	activities	activity	NOUN
abr-549	28	11	to	to	ADP
abr-549	28	12	39	39	NUM
abr-549	28	13	build	build	VERB
abr-549	28	14	a	a	DET
abr-549	28	15	brand	brand	NOUN
abr-549	28	16	(	(	PUNCT
abr-549	28	17	pitt	pitt	PROPN
abr-549	28	18	et	et	PROPN
abr-549	28	19	al	al	PROPN
abr-549	28	20	.	.	PROPN
abr-549	28	21	,	,	PUNCT
abr-549	28	22	2003	2003	NUM
abr-549	28	23	)	)	PUNCT
abr-549	28	24	.	.	PUNCT
abr-549	29	1	for	for	ADP
abr-549	29	2	example	example	NOUN
abr-549	29	3	,	,	PUNCT
abr-549	29	4	the	the	DET
abr-549	29	5	turkish	turkish	ADJ
abr-549	29	6	football	football	PROPN
abr-549	29	7	federation	federation	PROPN
abr-549	29	8	auctions	auction	VERB
abr-549	29	9	the	the	DET
abr-549	29	10	turkish	turkish	ADJ
abr-549	29	11	super	super	PROPN
abr-549	29	12	league	league	PROPN
abr-549	29	13	’s	’s	PART
abr-549	29	14	tv	tv	NOUN
abr-549	29	15	rights	right	NOUN
abr-549	29	16	nationally	nationally	ADV
abr-549	29	17	and	and	CCONJ
abr-549	29	18	internationally	internationally	ADV
abr-549	29	19	on	on	ADP
abr-549	29	20	behalf	behalf	NOUN
abr-549	29	21	of	of	ADP
abr-549	29	22	all	all	PRON
abr-549	29	23	of	of	ADP
abr-549	29	24	the	the	DET
abr-549	29	25	teams	team	NOUN
abr-549	29	26	and	and	CCONJ
abr-549	29	27	organizes	organize	VERB
abr-549	29	28	turkish	turkish	ADJ
abr-549	29	29	super	super	ADJ
abr-549	29	30	cup	cup	NOUN
abr-549	29	31	final	final	ADJ
abr-549	29	32	games	game	NOUN
abr-549	29	33	in	in	ADP
abr-549	29	34	stadiums	stadium	NOUN
abr-549	29	35	outside	outside	ADP
abr-549	29	36	turkey	turkey	NOUN
abr-549	29	37	to	to	PART
abr-549	29	38	increase	increase	VERB
abr-549	29	39	international	international	ADJ
abr-549	29	40	viewership	viewership	NOUN
abr-549	29	41	and	and	CCONJ
abr-549	29	42	build	build	VERB
abr-549	29	43	a	a	DET
abr-549	29	44	stronger	strong	ADJ
abr-549	29	45	brand	brand	NOUN
abr-549	29	46	.	.	PUNCT
abr-549	30	1	in	in	ADP
abr-549	30	2	turn	turn	NOUN
abr-549	30	3	,	,	PUNCT
abr-549	30	4	fans	fan	NOUN
abr-549	30	5	’	'	PUNCT
abr-549	30	6	perceptions	perception	NOUN
abr-549	30	7	of	of	ADP
abr-549	30	8	individual	individual	ADJ
abr-549	30	9	teams	team	NOUN
abr-549	30	10	positively	positively	ADV
abr-549	30	11	influence	influence	VERB
abr-549	30	12	their	their	PRON
abr-549	30	13	perceptions	perception	NOUN
abr-549	30	14	of	of	ADP
abr-549	30	15	the	the	DET
abr-549	30	16	league	league	NOUN
abr-549	30	17	(	(	PUNCT
abr-549	30	18	kunkel	kunkel	PROPN
abr-549	30	19	et	et	PROPN
abr-549	30	20	al	al	PROPN
abr-549	30	21	.	.	PROPN
abr-549	30	22	,	,	PUNCT
abr-549	30	23	2017	2017	NUM
abr-549	30	24	)	)	PUNCT
abr-549	30	25	.	.	PUNCT
abr-549	31	1	therefore	therefore	ADV
abr-549	31	2	,	,	PUNCT
abr-549	31	3	in	in	ADP
abr-549	31	4	the	the	DET
abr-549	31	5	league	league	NOUN
abr-549	31	6	-	-	PUNCT
abr-549	31	7	team	team	NOUN
abr-549	31	8	brand	brand	NOUN
abr-549	31	9	architecture	architecture	NOUN
abr-549	31	10	,	,	PUNCT
abr-549	31	11	leagues	league	NOUN
abr-549	31	12	and	and	CCONJ
abr-549	31	13	teams	team	NOUN
abr-549	31	14	are	be	AUX
abr-549	31	15	mutually	mutually	ADV
abr-549	31	16	dependent	dependent	ADJ
abr-549	31	17	on	on	ADP
abr-549	31	18	each	each	DET
abr-549	31	19	other	other	ADJ
abr-549	31	20	’s	’s	PART
abr-549	31	21	brand	brand	NOUN
abr-549	31	22	-	-	PUNCT
abr-549	31	23	building	building	NOUN
abr-549	31	24	strategies	strategy	NOUN
abr-549	31	25	,	,	PUNCT
abr-549	31	26	such	such	ADJ
abr-549	31	27	that	that	SCONJ
abr-549	31	28	one	one	NOUN
abr-549	31	29	can	can	AUX
abr-549	31	30	not	not	PART
abr-549	31	31	exist	exist	VERB
abr-549	31	32	without	without	ADP
abr-549	31	33	the	the	DET
abr-549	31	34	other	other	ADJ
abr-549	31	35	(	(	PUNCT
abr-549	31	36	kunkel	kunkel	PROPN
abr-549	31	37	et	et	PROPN
abr-549	31	38	al	al	PROPN
abr-549	31	39	.	.	PROPN
abr-549	31	40	,	,	PUNCT
abr-549	31	41	2014	2014	NUM
abr-549	31	42	)	)	PUNCT
abr-549	31	43	.	.	PUNCT
abr-549	32	1	moreover	moreover	ADV
abr-549	32	2	,	,	PUNCT
abr-549	32	3	neither	neither	DET
abr-549	32	4	team	team	NOUN
abr-549	32	5	brand	brand	NOUN
abr-549	32	6	equity	equity	PROPN
abr-549	32	7	nor	nor	CCONJ
abr-549	32	8	league	league	PROPN
abr-549	32	9	brand	brand	PROPN
abr-549	32	10	equity	equity	PROPN
abr-549	32	11	literature	literature	PROPN
abr-549	32	12	has	have	AUX
abr-549	32	13	attempted	attempt	VERB
abr-549	32	14	to	to	PART
abr-549	32	15	explore	explore	VERB
abr-549	32	16	the	the	DET
abr-549	32	17	relationship	relationship	NOUN
abr-549	32	18	between	between	ADP
abr-549	32	19	sports	sport	NOUN
abr-549	32	20	brand	brand	NOUN
abr-549	32	21	equity	equity	NOUN
abr-549	32	22	and	and	CCONJ
abr-549	32	23	its	its	PRON
abr-549	32	24	components	component	NOUN
abr-549	32	25	.	.	PUNCT
abr-549	33	1	kunkel	kunkel	PROPN
abr-549	33	2	et	et	PROPN
abr-549	33	3	al	al	PROPN
abr-549	33	4	.	.	PROPN
abr-549	34	1	(	(	PUNCT
abr-549	34	2	2014	2014	NUM
abr-549	34	3	)	)	PUNCT
abr-549	34	4	state	state	NOUN
abr-549	34	5	that	that	SCONJ
abr-549	34	6	it	it	PRON
abr-549	34	7	is	be	AUX
abr-549	34	8	important	important	ADJ
abr-549	34	9	to	to	PART
abr-549	34	10	understand	understand	VERB
abr-549	34	11	not	not	PART
abr-549	34	12	only	only	ADV
abr-549	34	13	the	the	DET
abr-549	34	14	team	team	NOUN
abr-549	34	15	brand	brand	NOUN
abr-549	34	16	equity	equity	PROPN
abr-549	34	17	but	but	CCONJ
abr-549	34	18	also	also	ADV
abr-549	34	19	the	the	DET
abr-549	34	20	league	league	PROPN
abr-549	34	21	brand	brand	PROPN
abr-549	34	22	equity	equity	PROPN
abr-549	34	23	and	and	CCONJ
abr-549	34	24	its	its	PRON
abr-549	34	25	relationship	relationship	NOUN
abr-549	34	26	to	to	ADP
abr-549	34	27	its	its	PRON
abr-549	34	28	components	component	NOUN
abr-549	34	29	.	.	PUNCT
abr-549	35	1	however	however	ADV
abr-549	35	2	,	,	PUNCT
abr-549	35	3	previous	previous	ADJ
abr-549	35	4	studies	study	NOUN
abr-549	35	5	on	on	ADP
abr-549	35	6	sports	sport	NOUN
abr-549	35	7	brand	brand	NOUN
abr-549	35	8	equity	equity	NOUN
abr-549	35	9	have	have	AUX
abr-549	35	10	mainly	mainly	ADV
abr-549	35	11	focused	focus	VERB
abr-549	35	12	on	on	ADP
abr-549	35	13	indirect	indirect	ADJ
abr-549	35	14	measures	measure	NOUN
abr-549	35	15	of	of	ADP
abr-549	35	16	team	team	NOUN
abr-549	35	17	brand	brand	NOUN
abr-549	35	18	equity	equity	PROPN
abr-549	35	19	and	and	CCONJ
abr-549	35	20	identifying	identify	VERB
abr-549	35	21	the	the	DET
abr-549	35	22	team	team	NOUN
abr-549	35	23	brand	brand	PROPN
abr-549	35	24	association	association	PROPN
abr-549	35	25	dimensions	dimension	NOUN
abr-549	35	26	(	(	PUNCT
abr-549	35	27	e.g.	e.g.	ADV
abr-549	35	28	,	,	PUNCT
abr-549	35	29	bauer	bauer	PROPN
abr-549	35	30	et	et	PROPN
abr-549	35	31	al	al	PROPN
abr-549	35	32	.	.	PROPN
abr-549	35	33	,	,	PUNCT
abr-549	35	34	2008	2008	NUM
abr-549	35	35	;	;	PUNCT
abr-549	35	36	biscaia	biscaia	VERB
abr-549	35	37	et	et	PROPN
abr-549	35	38	al	al	PROPN
abr-549	35	39	.	.	PROPN
abr-549	35	40	,	,	PUNCT
abr-549	35	41	2013	2013	NUM
abr-549	35	42	;	;	PUNCT
abr-549	36	1	ross	ross	PROPN
abr-549	36	2	et	et	PROPN
abr-549	36	3	al	al	PROPN
abr-549	36	4	.	.	PROPN
abr-549	36	5	,	,	PUNCT
abr-549	36	6	2008	2008	NUM
abr-549	36	7	)	)	PUNCT
abr-549	36	8	.	.	PUNCT
abr-549	37	1	most	most	ADJ
abr-549	37	2	of	of	ADP
abr-549	37	3	the	the	DET
abr-549	37	4	studies	study	NOUN
abr-549	37	5	that	that	PRON
abr-549	37	6	investigated	investigate	VERB
abr-549	37	7	the	the	DET
abr-549	37	8	components	component	NOUN
abr-549	37	9	of	of	ADP
abr-549	37	10	league	league	PROPN
abr-549	37	11	brand	brand	PROPN
abr-549	37	12	equity	equity	NOUN
abr-549	37	13	and	and	CCONJ
abr-549	37	14	dimensions	dimension	NOUN
abr-549	37	15	of	of	ADP
abr-549	37	16	league	league	NOUN
abr-549	37	17	brand	brand	NOUN
abr-549	37	18	associations	association	NOUN
abr-549	37	19	also	also	ADV
abr-549	37	20	used	use	VERB
abr-549	37	21	an	an	DET
abr-549	37	22	indirect	indirect	ADJ
abr-549	37	23	measure	measure	NOUN
abr-549	37	24	approach	approach	NOUN
abr-549	37	25	and	and	CCONJ
abr-549	37	26	developed	develop	VERB
abr-549	37	27	a	a	DET
abr-549	37	28	single	single	ADJ
abr-549	37	29	-	-	PUNCT
abr-549	37	30	item	item	NOUN
abr-549	37	31	scale	scale	NOUN
abr-549	37	32	for	for	ADP
abr-549	37	33	league	league	NOUN
abr-549	37	34	brand	brand	NOUN
abr-549	37	35	associations	association	NOUN
abr-549	37	36	(	(	PUNCT
abr-549	37	37	kunkel	kunkel	PROPN
abr-549	37	38	et	et	PROPN
abr-549	37	39	al	al	PROPN
abr-549	37	40	.	.	PROPN
abr-549	37	41	,	,	PUNCT
abr-549	37	42	2013	2013	NUM
abr-549	37	43	;	;	PUNCT
abr-549	37	44	kunkel	kunkel	PROPN
abr-549	37	45	et	et	PROPN
abr-549	37	46	al	al	PROPN
abr-549	37	47	.	.	PROPN
abr-549	37	48	,	,	PUNCT
abr-549	37	49	2014	2014	NUM
abr-549	37	50	;	;	PUNCT
abr-549	37	51	kunkel	kunkel	PROPN
abr-549	37	52	et	et	PROPN
abr-549	37	53	al	al	PROPN
abr-549	37	54	.	.	PROPN
abr-549	37	55	,	,	PUNCT
abr-549	37	56	2017	2017	NUM
abr-549	37	57	)	)	PUNCT
abr-549	37	58	.	.	PUNCT
abr-549	38	1	these	these	DET
abr-549	38	2	studies	study	NOUN
abr-549	38	3	have	have	AUX
abr-549	38	4	not	not	PART
abr-549	38	5	examined	examine	VERB
abr-549	38	6	the	the	DET
abr-549	38	7	relationship	relationship	NOUN
abr-549	38	8	between	between	ADP
abr-549	38	9	brand	brand	NOUN
abr-549	38	10	equity	equity	NOUN
abr-549	38	11	and	and	CCONJ
abr-549	38	12	its	its	PRON
abr-549	38	13	components	component	NOUN
abr-549	38	14	as	as	ADP
abr-549	38	15	indirect	indirect	ADJ
abr-549	38	16	measures	measure	NOUN
abr-549	38	17	intend	intend	VERB
abr-549	38	18	to	to	PART
abr-549	38	19	identify	identify	VERB
abr-549	38	20	the	the	DET
abr-549	38	21	sources	source	NOUN
abr-549	38	22	of	of	ADP
abr-549	38	23	brand	brand	NOUN
abr-549	38	24	equity	equity	NOUN
abr-549	38	25	.	.	PUNCT
abr-549	39	1	on	on	ADP
abr-549	39	2	the	the	DET
abr-549	39	3	other	other	ADJ
abr-549	39	4	hand	hand	NOUN
abr-549	39	5	,	,	PUNCT
abr-549	39	6	direct	direct	ADJ
abr-549	39	7	measures	measure	NOUN
abr-549	39	8	focus	focus	VERB
abr-549	39	9	on	on	ADP
abr-549	39	10	the	the	DET
abr-549	39	11	responses	response	NOUN
abr-549	39	12	of	of	ADP
abr-549	39	13	customers	customer	NOUN
abr-549	39	14	to	to	ADP
abr-549	39	15	the	the	DET
abr-549	39	16	marketing	marketing	NOUN
abr-549	39	17	efforts	effort	NOUN
abr-549	39	18	of	of	ADP
abr-549	39	19	brands	brand	NOUN
abr-549	39	20	(	(	PUNCT
abr-549	39	21	tong	tong	PROPN
abr-549	39	22	&	&	CCONJ
abr-549	39	23	hawley	hawley	PROPN
abr-549	39	24	,	,	PUNCT
abr-549	39	25	2009	2009	NUM
abr-549	39	26	)	)	PUNCT
abr-549	39	27	.	.	PUNCT
abr-549	40	1	therefore	therefore	ADV
abr-549	40	2	,	,	PUNCT
abr-549	40	3	studies	study	NOUN
abr-549	40	4	that	that	PRON
abr-549	40	5	use	use	VERB
abr-549	40	6	direct	direct	ADJ
abr-549	40	7	measures	measure	NOUN
abr-549	40	8	with	with	ADP
abr-549	40	9	a	a	DET
abr-549	40	10	multi	multi	ADJ
abr-549	40	11	-	-	ADJ
abr-549	40	12	item	item	ADJ
abr-549	40	13	scale	scale	NOUN
abr-549	40	14	to	to	PART
abr-549	40	15	measure	measure	VERB
abr-549	40	16	overall	overall	ADJ
abr-549	40	17	brand	brand	NOUN
abr-549	40	18	equity	equity	PROPN
abr-549	40	19	suggest	suggest	VERB
abr-549	40	20	a	a	DET
abr-549	40	21	causal	causal	ADJ
abr-549	40	22	relationship	relationship	NOUN
abr-549	40	23	between	between	ADP
abr-549	40	24	brand	brand	NOUN
abr-549	40	25	equity	equity	NOUN
abr-549	40	26	and	and	CCONJ
abr-549	40	27	its	its	PRON
abr-549	40	28	components	component	NOUN
abr-549	40	29	(	(	PUNCT
abr-549	40	30	girard	girard	PROPN
abr-549	40	31	et	et	PROPN
abr-549	40	32	al	al	PROPN
abr-549	40	33	.	.	PROPN
abr-549	40	34	,	,	PUNCT
abr-549	40	35	2017	2017	NUM
abr-549	40	36	)	)	PUNCT
abr-549	40	37	.	.	PUNCT
abr-549	41	1	hence	hence	ADV
abr-549	41	2	,	,	PUNCT
abr-549	41	3	this	this	DET
abr-549	41	4	study	study	NOUN
abr-549	41	5	uses	use	VERB
abr-549	41	6	the	the	DET
abr-549	41	7	direct	direct	ADJ
abr-549	41	8	measurement	measurement	NOUN
abr-549	41	9	approach	approach	NOUN
abr-549	41	10	and	and	CCONJ
abr-549	41	11	examines	examine	VERB
abr-549	41	12	the	the	DET
abr-549	41	13	following	follow	VERB
abr-549	41	14	three	three	NUM
abr-549	41	15	research	research	NOUN
abr-549	41	16	questions	question	NOUN
abr-549	41	17	to	to	PART
abr-549	41	18	address	address	VERB
abr-549	41	19	the	the	DET
abr-549	41	20	gap	gap	NOUN
abr-549	41	21	in	in	ADP
abr-549	41	22	the	the	DET
abr-549	41	23	literature	literature	NOUN
abr-549	41	24	:	:	PUNCT
abr-549	41	25	(	(	PUNCT
abr-549	41	26	1	1	X
abr-549	41	27	)	)	PUNCT
abr-549	41	28	what	what	PRON
abr-549	41	29	are	be	AUX
abr-549	41	30	the	the	DET
abr-549	41	31	fan	fan	NOUN
abr-549	41	32	-	-	PUNCT
abr-549	41	33	based	base	VERB
abr-549	41	34	brand	brand	NOUN
abr-549	41	35	associations	association	NOUN
abr-549	41	36	of	of	ADP
abr-549	41	37	sports	sport	NOUN
abr-549	41	38	leagues	league	NOUN
abr-549	41	39	?	?	PUNCT
abr-549	42	1	(	(	PUNCT
abr-549	42	2	2	2	X
abr-549	42	3	)	)	PUNCT
abr-549	42	4	how	how	SCONJ
abr-549	42	5	does	do	AUX
abr-549	42	6	fan	fan	NOUN
abr-549	42	7	-	-	PUNCT
abr-549	42	8	based	base	VERB
abr-549	42	9	brand	brand	NOUN
abr-549	42	10	associations	association	NOUN
abr-549	42	11	of	of	ADP
abr-549	42	12	sports	sport	NOUN
abr-549	42	13	league	league	NOUN
abr-549	42	14	affect	affect	VERB
abr-549	42	15	sports	sport	NOUN
abr-549	42	16	league	league	PROPN
abr-549	42	17	brand	brand	PROPN
abr-549	42	18	equity	equity	PROPN
abr-549	42	19	?	?	PUNCT
abr-549	43	1	(	(	PUNCT
abr-549	43	2	3	3	X
abr-549	43	3	)	)	PUNCT
abr-549	43	4	how	how	SCONJ
abr-549	43	5	does	do	AUX
abr-549	43	6	internalization	internalization	NOUN
abr-549	43	7	affect	affect	VERB
abr-549	43	8	sports	sport	NOUN
abr-549	43	9	league	league	PROPN
abr-549	43	10	brand	brand	PROPN
abr-549	43	11	equity	equity	PROPN
abr-549	43	12	?	?	PUNCT
abr-549	44	1	this	this	DET
abr-549	44	2	study	study	NOUN
abr-549	44	3	investigates	investigate	VERB
abr-549	44	4	these	these	DET
abr-549	44	5	research	research	NOUN
abr-549	44	6	questions	question	NOUN
abr-549	44	7	by	by	ADP
abr-549	44	8	employing	employ	VERB
abr-549	44	9	a	a	DET
abr-549	44	10	sample	sample	NOUN
abr-549	44	11	of	of	ADP
abr-549	44	12	227	227	NUM
abr-549	44	13	turkish	turkish	ADJ
abr-549	44	14	soccer	soccer	NOUN
abr-549	44	15	fans	fan	NOUN
abr-549	44	16	.	.	PUNCT
abr-549	45	1	this	this	DET
abr-549	45	2	study	study	NOUN
abr-549	45	3	answers	answer	VERB
abr-549	45	4	the	the	DET
abr-549	45	5	first	first	ADJ
abr-549	45	6	research	research	NOUN
abr-549	45	7	question	question	NOUN
abr-549	45	8	by	by	ADP
abr-549	45	9	identifying	identify	VERB
abr-549	45	10	from	from	ADP
abr-549	45	11	the	the	DET
abr-549	45	12	literature	literature	NOUN
abr-549	45	13	the	the	DET
abr-549	45	14	relevant	relevant	ADJ
abr-549	45	15	fanbased	fanbase	VERB
abr-549	45	16	brand	brand	PROPN
abr-549	45	17	association	association	PROPN
abr-549	45	18	(	(	PUNCT
abr-549	45	19	fbba	fbba	NOUN
abr-549	45	20	)	)	PUNCT
abr-549	45	21	dimensions	dimension	NOUN
abr-549	45	22	that	that	PRON
abr-549	45	23	contribute	contribute	VERB
abr-549	45	24	to	to	ADP
abr-549	45	25	a	a	DET
abr-549	45	26	strong	strong	ADJ
abr-549	45	27	sports	sport	NOUN
abr-549	45	28	league	league	NOUN
abr-549	45	29	brand	brand	NOUN
abr-549	45	30	and	and	CCONJ
abr-549	45	31	developing	develop	VERB
abr-549	45	32	a	a	DET
abr-549	45	33	multi	multi	ADJ
abr-549	45	34	-	-	ADJ
abr-549	45	35	item	item	ADJ
abr-549	45	36	measurement	measurement	NOUN
abr-549	45	37	scale	scale	NOUN
abr-549	45	38	to	to	PART
abr-549	45	39	measure	measure	VERB
abr-549	45	40	them	they	PRON
abr-549	45	41	.	.	PUNCT
abr-549	46	1	to	to	PART
abr-549	46	2	answer	answer	VERB
abr-549	46	3	the	the	DET
abr-549	46	4	second	second	ADJ
abr-549	46	5	and	and	CCONJ
abr-549	46	6	third	third	ADJ
abr-549	46	7	research	research	NOUN
abr-549	46	8	questions	question	NOUN
abr-549	46	9	,	,	PUNCT
abr-549	46	10	this	this	DET
abr-549	46	11	study	study	NOUN
abr-549	46	12	uses	use	VERB
abr-549	46	13	league	league	PROPN
abr-549	46	14	brand	brand	NOUN
abr-549	46	15	equity	equity	NOUN
abr-549	46	16	as	as	ADP
abr-549	46	17	the	the	DET
abr-549	46	18	dependent	dependent	ADJ
abr-549	46	19	variable	variable	NOUN
abr-549	46	20	and	and	CCONJ
abr-549	46	21	two	two	NUM
abr-549	46	22	main	main	ADJ
abr-549	46	23	components	component	NOUN
abr-549	46	24	of	of	ADP
abr-549	46	25	brand	brand	NOUN
abr-549	46	26	equity	equity	NOUN
abr-549	46	27	(	(	PUNCT
abr-549	46	28	fbba	fbba	NOUN
abr-549	46	29	and	and	CCONJ
abr-549	46	30	internalization	internalization	NOUN
abr-549	46	31	)	)	PUNCT
abr-549	46	32	as	as	ADP
abr-549	46	33	the	the	DET
abr-549	46	34	independent	independent	ADJ
abr-549	46	35	variables	variable	NOUN
abr-549	46	36	.	.	PUNCT
abr-549	47	1	the	the	DET
abr-549	47	2	empirical	empirical	ADJ
abr-549	47	3	results	result	NOUN
abr-549	47	4	of	of	ADP
abr-549	47	5	this	this	DET
abr-549	47	6	research	research	NOUN
abr-549	47	7	make	make	VERB
abr-549	47	8	two	two	NUM
abr-549	47	9	significant	significant	ADJ
abr-549	47	10	contributions	contribution	NOUN
abr-549	47	11	to	to	ADP
abr-549	47	12	the	the	DET
abr-549	47	13	literature	literature	NOUN
abr-549	47	14	.	.	PUNCT
abr-549	48	1	first	first	ADV
abr-549	48	2	,	,	PUNCT
abr-549	48	3	this	this	DET
abr-549	48	4	study	study	NOUN
abr-549	48	5	aims	aim	VERB
abr-549	48	6	to	to	PART
abr-549	48	7	extend	extend	VERB
abr-549	48	8	the	the	DET
abr-549	48	9	literature	literature	NOUN
abr-549	48	10	by	by	ADP
abr-549	48	11	developing	develop	VERB
abr-549	48	12	the	the	DET
abr-549	48	13	multi	multi	ADJ
abr-549	48	14	-	-	ADJ
abr-549	48	15	item	item	ADJ
abr-549	48	16	fbba	fbba	NOUN
abr-549	48	17	scale	scale	NOUN
abr-549	48	18	.	.	PUNCT
abr-549	49	1	second	second	ADJ
abr-549	49	2	,	,	PUNCT
abr-549	49	3	it	it	PRON
abr-549	49	4	attempts	attempt	VERB
abr-549	49	5	to	to	PART
abr-549	49	6	shed	shed	VERB
abr-549	49	7	light	light	NOUN
abr-549	49	8	on	on	ADP
abr-549	49	9	the	the	DET
abr-549	49	10	impact	impact	NOUN
abr-549	49	11	of	of	ADP
abr-549	49	12	fbba	fbba	NOUN
abr-549	49	13	and	and	CCONJ
abr-549	49	14	internalization	internalization	NOUN
abr-549	49	15	on	on	ADP
abr-549	49	16	league	league	PROPN
abr-549	49	17	brand	brand	PROPN
abr-549	49	18	equity	equity	PROPN
abr-549	49	19	.	.	PUNCT
abr-549	50	1	furthermore	furthermore	ADV
abr-549	50	2	,	,	PUNCT
abr-549	50	3	this	this	DET
abr-549	50	4	research	research	NOUN
abr-549	50	5	also	also	ADV
abr-549	50	6	discusses	discuss	VERB
abr-549	50	7	the	the	DET
abr-549	50	8	managerial	managerial	ADJ
abr-549	50	9	and	and	CCONJ
abr-549	50	10	theoretical	theoretical	ADJ
abr-549	50	11	implications	implication	NOUN
abr-549	50	12	of	of	ADP
abr-549	50	13	the	the	DET
abr-549	50	14	results	result	NOUN
abr-549	50	15	to	to	ADP
abr-549	50	16	developing	develop	VERB
abr-549	50	17	a	a	DET
abr-549	50	18	strong	strong	ADJ
abr-549	50	19	sports	sport	NOUN
abr-549	50	20	league	league	NOUN
abr-549	50	21	.	.	PUNCT
abr-549	51	1	given	give	VERB
abr-549	51	2	the	the	DET
abr-549	51	3	interdependence	interdependence	NOUN
abr-549	51	4	of	of	ADP
abr-549	51	5	sports	sport	NOUN
abr-549	51	6	leagues	league	NOUN
abr-549	51	7	and	and	CCONJ
abr-549	51	8	teams	team	NOUN
abr-549	51	9	through	through	ADP
abr-549	51	10	the	the	DET
abr-549	51	11	league	league	NOUN
abr-549	51	12	-	-	PUNCT
abr-549	51	13	team	team	NOUN
abr-549	51	14	brand	brand	NOUN
abr-549	51	15	architecture	architecture	NOUN
abr-549	51	16	,	,	PUNCT
abr-549	51	17	the	the	DET
abr-549	51	18	findings	finding	NOUN
abr-549	51	19	of	of	ADP
abr-549	51	20	this	this	DET
abr-549	51	21	research	research	NOUN
abr-549	51	22	will	will	AUX
abr-549	51	23	contribute	contribute	VERB
abr-549	51	24	to	to	ADP
abr-549	51	25	sports	sport	NOUN
abr-549	51	26	branding	branding	NOUN
abr-549	51	27	literature	literature	NOUN
abr-549	51	28	by	by	ADP
abr-549	51	29	offering	offer	VERB
abr-549	51	30	a	a	DET
abr-549	51	31	better	well	ADJ
abr-549	51	32	understanding	understanding	NOUN
abr-549	51	33	of	of	ADP
abr-549	51	34	the	the	DET
abr-549	51	35	league	league	PROPN
abr-549	51	36	brand	brand	PROPN
abr-549	51	37	associations	association	NOUN
abr-549	51	38	dimensions	dimension	NOUN
abr-549	51	39	and	and	CCONJ
abr-549	51	40	the	the	DET
abr-549	51	41	relationships	relationship	NOUN
abr-549	51	42	between	between	ADP
abr-549	51	43	a	a	DET
abr-549	51	44	league	league	NOUN
abr-549	51	45	’s	’s	PART
abr-549	51	46	brand	brand	NOUN
abr-549	51	47	equity	equity	NOUN
abr-549	51	48	and	and	CCONJ
abr-549	51	49	its	its	PRON
abr-549	51	50	components	component	NOUN
abr-549	51	51	.	.	PUNCT
abr-549	52	1	background	background	NOUN
abr-549	52	2	brand	brand	PROPN
abr-549	52	3	equity	equity	PROPN
abr-549	52	4	two	two	NUM
abr-549	52	5	different	different	ADJ
abr-549	52	6	perspectives	perspective	NOUN
abr-549	52	7	have	have	AUX
abr-549	52	8	been	be	AUX
abr-549	52	9	used	use	VERB
abr-549	52	10	to	to	PART
abr-549	52	11	study	study	VERB
abr-549	52	12	brand	brand	NOUN
abr-549	52	13	equity	equity	PROPN
abr-549	52	14	:	:	PUNCT
abr-549	52	15	financial	financial	NOUN
abr-549	52	16	-	-	PUNCT
abr-549	52	17	based	base	VERB
abr-549	52	18	(	(	PUNCT
abr-549	52	19	e.g.	e.g.	ADV
abr-549	52	20	,	,	PUNCT
abr-549	52	21	simon	simon	PROPN
abr-549	52	22	&	&	CCONJ
abr-549	52	23	sullivan	sullivan	PROPN
abr-549	52	24	,	,	PUNCT
abr-549	52	25	1993	1993	NUM
abr-549	52	26	)	)	PUNCT
abr-549	52	27	and	and	CCONJ
abr-549	52	28	consumer	consumer	NOUN
abr-549	52	29	-	-	PUNCT
abr-549	52	30	based	base	VERB
abr-549	52	31	(	(	PUNCT
abr-549	52	32	e.g.	e.g.	ADV
abr-549	52	33	,	,	PUNCT
abr-549	52	34	keller	keller	PROPN
abr-549	52	35	,	,	PUNCT
abr-549	52	36	1993	1993	NUM
abr-549	52	37	)	)	PUNCT
abr-549	52	38	.	.	PUNCT
abr-549	53	1	while	while	SCONJ
abr-549	53	2	,	,	PUNCT
abr-549	53	3	financial	financial	ADJ
abr-549	53	4	-	-	PUNCT
abr-549	53	5	based	base	VERB
abr-549	53	6	brand	brand	NOUN
abr-549	53	7	equity	equity	NOUN
abr-549	53	8	measures	measure	NOUN
abr-549	53	9	the	the	DET
abr-549	53	10	financial	financial	ADJ
abr-549	53	11	value	value	NOUN
abr-549	53	12	of	of	ADP
abr-549	53	13	a	a	DET
abr-549	53	14	brand	brand	NOUN
abr-549	53	15	(	(	PUNCT
abr-549	53	16	simon	simon	PROPN
abr-549	53	17	&	&	CCONJ
abr-549	53	18	sullivan	sullivan	PROPN
abr-549	53	19	,	,	PUNCT
abr-549	53	20	1993	1993	NUM
abr-549	53	21	)	)	PUNCT
abr-549	53	22	,	,	PUNCT
abr-549	53	23	consumer	consumer	NOUN
abr-549	53	24	-	-	PUNCT
abr-549	53	25	based	base	VERB
abr-549	53	26	brand	brand	NOUN
abr-549	53	27	equity	equity	NOUN
abr-549	53	28	measures	measure	NOUN
abr-549	53	29	the	the	DET
abr-549	53	30	value	value	NOUN
abr-549	53	31	consumers	consumer	NOUN
abr-549	53	32	attached	attach	VERB
abr-549	53	33	to	to	ADP
abr-549	53	34	a	a	DET
abr-549	53	35	brand	brand	NOUN
abr-549	53	36	(	(	PUNCT
abr-549	53	37	keller	keller	PROPN
abr-549	53	38	,	,	PUNCT
abr-549	53	39	1993	1993	NUM
abr-549	53	40	)	)	PUNCT
abr-549	53	41	.	.	PUNCT
abr-549	54	1	as	as	ADP
abr-549	54	2	rosenbaum	rosenbaum	PROPN
abr-549	54	3	-	-	PUNCT
abr-549	54	4	elliott	elliott	PROPN
abr-549	54	5	et	et	PROPN
abr-549	54	6	al	al	PROPN
abr-549	54	7	.	.	PROPN
abr-549	55	1	(	(	PUNCT
abr-549	55	2	2011	2011	NUM
abr-549	55	3	,	,	PUNCT
abr-549	55	4	p.	p.	NOUN
abr-549	55	5	90	90	NUM
abr-549	55	6	)	)	PUNCT
abr-549	55	7	emphasize	emphasize	VERB
abr-549	55	8	,	,	PUNCT
abr-549	55	9	“	"	PUNCT
abr-549	55	10	in	in	ADP
abr-549	55	11	a	a	DET
abr-549	55	12	very	very	ADV
abr-549	55	13	real	real	ADJ
abr-549	55	14	sense	sense	NOUN
abr-549	55	15	,	,	PUNCT
abr-549	55	16	understanding	understand	VERB
abr-549	55	17	brand	brand	NOUN
abr-549	55	18	equity	equity	NOUN
abr-549	55	19	must	must	AUX
abr-549	55	20	come	come	VERB
abr-549	55	21	from	from	ADP
abr-549	55	22	the	the	DET
abr-549	55	23	consumer	consumer	NOUN
abr-549	55	24	’s	’s	PART
abr-549	55	25	point	point	NOUN
abr-549	55	26	of	of	ADP
abr-549	55	27	view	view	NOUN
abr-549	55	28	because	because	SCONJ
abr-549	55	29	that	that	PRON
abr-549	55	30	is	be	AUX
abr-549	55	31	what	what	PRON
abr-549	55	32	ultimately	ultimately	ADV
abr-549	55	33	will	will	AUX
abr-549	55	34	affect	affect	VERB
abr-549	55	35	brand	brand	NOUN
abr-549	55	36	success	success	NOUN
abr-549	55	37	.	.	PUNCT
abr-549	55	38	”	"	PUNCT
abr-549	56	1	keller	keller	PROPN
abr-549	56	2	(	(	PUNCT
abr-549	56	3	2013	2013	NUM
abr-549	56	4	)	)	PUNCT
abr-549	56	5	states	state	VERB
abr-549	56	6	that	that	SCONJ
abr-549	56	7	the	the	DET
abr-549	56	8	40	40	NUM
abr-549	56	9	power	power	NOUN
abr-549	56	10	of	of	ADP
abr-549	56	11	the	the	DET
abr-549	56	12	brand	brand	NOUN
abr-549	56	13	lies	lie	VERB
abr-549	56	14	within	within	ADP
abr-549	56	15	what	what	PRON
abr-549	56	16	customers	customer	NOUN
abr-549	56	17	learn	learn	VERB
abr-549	56	18	,	,	PUNCT
abr-549	56	19	feel	feel	VERB
abr-549	56	20	,	,	PUNCT
abr-549	56	21	and	and	CCONJ
abr-549	56	22	hear	hear	VERB
abr-549	56	23	about	about	ADP
abr-549	56	24	the	the	DET
abr-549	56	25	brand	brand	NOUN
abr-549	56	26	and	and	CCONJ
abr-549	56	27	how	how	SCONJ
abr-549	56	28	they	they	PRON
abr-549	56	29	respond	respond	VERB
abr-549	56	30	over	over	ADP
abr-549	56	31	time	time	NOUN
abr-549	56	32	,	,	PUNCT
abr-549	56	33	as	as	SCONJ
abr-549	56	34	brand	brand	NOUN
abr-549	56	35	equity	equity	NOUN
abr-549	56	36	is	be	AUX
abr-549	56	37	the	the	DET
abr-549	56	38	value	value	NOUN
abr-549	56	39	that	that	PRON
abr-549	56	40	consumers	consumer	NOUN
abr-549	56	41	associate	associate	VERB
abr-549	56	42	with	with	ADP
abr-549	56	43	a	a	DET
abr-549	56	44	brand	brand	NOUN
abr-549	56	45	.	.	PUNCT
abr-549	57	1	brand	brand	NOUN
abr-549	57	2	equity	equity	PROPN
abr-549	57	3	is	be	AUX
abr-549	57	4	built	build	VERB
abr-549	57	5	through	through	ADP
abr-549	57	6	the	the	DET
abr-549	57	7	effective	effective	ADJ
abr-549	57	8	management	management	NOUN
abr-549	57	9	of	of	ADP
abr-549	57	10	the	the	DET
abr-549	57	11	brand	brand	NOUN
abr-549	57	12	promise	promise	NOUN
abr-549	57	13	and	and	CCONJ
abr-549	57	14	brand	brand	NOUN
abr-549	57	15	experience	experience	NOUN
abr-549	57	16	and	and	CCONJ
abr-549	57	17	serves	serve	VERB
abr-549	57	18	as	as	ADP
abr-549	57	19	a	a	DET
abr-549	57	20	key	key	ADJ
abr-549	57	21	indicator	indicator	NOUN
abr-549	57	22	of	of	ADP
abr-549	57	23	a	a	DET
abr-549	57	24	brand	brand	NOUN
abr-549	57	25	’s	’s	PART
abr-549	57	26	health	health	NOUN
abr-549	57	27	(	(	PUNCT
abr-549	57	28	keller	keller	PROPN
abr-549	57	29	,	,	PUNCT
abr-549	57	30	1993	1993	NUM
abr-549	57	31	)	)	PUNCT
abr-549	57	32	.	.	PUNCT
abr-549	58	1	from	from	ADP
abr-549	58	2	a	a	DET
abr-549	58	3	consumer	consumer	NOUN
abr-549	58	4	-	-	PUNCT
abr-549	58	5	based	base	VERB
abr-549	58	6	perspective	perspective	NOUN
abr-549	58	7	,	,	PUNCT
abr-549	58	8	aaker	aaker	NOUN
abr-549	58	9	(	(	PUNCT
abr-549	58	10	1991	1991	NUM
abr-549	58	11	,	,	PUNCT
abr-549	58	12	p.15	p.15	NOUN
abr-549	58	13	)	)	PUNCT
abr-549	58	14	has	have	AUX
abr-549	58	15	conceptualized	conceptualize	VERB
abr-549	58	16	brand	brand	NOUN
abr-549	58	17	equity	equity	NOUN
abr-549	58	18	as	as	ADP
abr-549	58	19	“	"	PUNCT
abr-549	58	20	a	a	DET
abr-549	58	21	multidimensional	multidimensional	ADJ
abr-549	58	22	concept	concept	NOUN
abr-549	58	23	,	,	PUNCT
abr-549	58	24	consisting	consist	VERB
abr-549	58	25	of	of	ADP
abr-549	58	26	brand	brand	NOUN
abr-549	58	27	awareness	awareness	NOUN
abr-549	58	28	,	,	PUNCT
abr-549	58	29	brand	brand	NOUN
abr-549	58	30	associations	association	NOUN
abr-549	58	31	,	,	PUNCT
abr-549	58	32	perceived	perceive	VERB
abr-549	58	33	quality	quality	NOUN
abr-549	58	34	,	,	PUNCT
abr-549	58	35	and	and	CCONJ
abr-549	58	36	brand	brand	NOUN
abr-549	58	37	loyalty	loyalty	NOUN
abr-549	58	38	,	,	PUNCT
abr-549	58	39	all	all	PRON
abr-549	58	40	of	of	ADP
abr-549	58	41	which	which	PRON
abr-549	58	42	are	be	AUX
abr-549	58	43	important	important	ADJ
abr-549	58	44	from	from	ADP
abr-549	58	45	the	the	DET
abr-549	58	46	customer	customer	NOUN
abr-549	58	47	perspective	perspective	NOUN
abr-549	58	48	”	"	PUNCT
abr-549	58	49	,	,	PUNCT
abr-549	58	50	however	however	ADV
abr-549	58	51	,	,	PUNCT
abr-549	58	52	he	he	PRON
abr-549	58	53	does	do	AUX
abr-549	58	54	not	not	PART
abr-549	58	55	operationalize	operationalize	VERB
abr-549	58	56	any	any	DET
abr-549	58	57	scale	scale	NOUN
abr-549	58	58	to	to	PART
abr-549	58	59	measure	measure	VERB
abr-549	58	60	brand	brand	NOUN
abr-549	58	61	equity	equity	NOUN
abr-549	58	62	.	.	PUNCT
abr-549	59	1	following	follow	VERB
abr-549	59	2	that	that	PRON
abr-549	59	3	,	,	PUNCT
abr-549	59	4	keller	keller	PROPN
abr-549	59	5	(	(	PUNCT
abr-549	59	6	1993	1993	NUM
abr-549	59	7	)	)	PUNCT
abr-549	59	8	introduced	introduce	VERB
abr-549	59	9	the	the	DET
abr-549	59	10	consumer	consumer	NOUN
abr-549	59	11	-	-	PUNCT
abr-549	59	12	based	base	VERB
abr-549	59	13	brand	brand	NOUN
abr-549	59	14	equity	equity	NOUN
abr-549	59	15	(	(	PUNCT
abr-549	59	16	cbbe	cbbe	NOUN
abr-549	59	17	)	)	PUNCT
abr-549	59	18	model	model	NOUN
abr-549	59	19	,	,	PUNCT
abr-549	59	20	which	which	PRON
abr-549	59	21	identifies	identify	VERB
abr-549	59	22	brand	brand	NOUN
abr-549	59	23	awareness	awareness	NOUN
abr-549	59	24	and	and	CCONJ
abr-549	59	25	brand	brand	NOUN
abr-549	59	26	image	image	NOUN
abr-549	59	27	associations	association	NOUN
abr-549	59	28	as	as	ADP
abr-549	59	29	essential	essential	ADJ
abr-549	59	30	components	component	NOUN
abr-549	59	31	that	that	PRON
abr-549	59	32	represent	represent	VERB
abr-549	59	33	the	the	DET
abr-549	59	34	core	core	NOUN
abr-549	59	35	of	of	ADP
abr-549	59	36	brand	brand	NOUN
abr-549	59	37	equity	equity	NOUN
abr-549	59	38	.	.	PUNCT
abr-549	60	1	consistent	consistent	ADJ
abr-549	60	2	with	with	ADP
abr-549	60	3	this	this	DET
abr-549	60	4	conceptualization	conceptualization	NOUN
abr-549	60	5	,	,	PUNCT
abr-549	60	6	previous	previous	ADJ
abr-549	60	7	studies	study	NOUN
abr-549	60	8	have	have	AUX
abr-549	60	9	examined	examine	VERB
abr-549	60	10	the	the	DET
abr-549	60	11	relationship	relationship	NOUN
abr-549	60	12	between	between	ADP
abr-549	60	13	brand	brand	NOUN
abr-549	60	14	equity	equity	NOUN
abr-549	60	15	and	and	CCONJ
abr-549	60	16	its	its	PRON
abr-549	60	17	components	component	NOUN
abr-549	60	18	(	(	PUNCT
abr-549	60	19	e.g.	e.g.	ADV
abr-549	60	20	,	,	PUNCT
abr-549	60	21	girard	girard	PROPN
abr-549	60	22	et	et	PROPN
abr-549	60	23	al	al	PROPN
abr-549	60	24	.	.	PROPN
abr-549	60	25	,	,	PUNCT
abr-549	60	26	2017	2017	NUM
abr-549	60	27	;	;	PUNCT
abr-549	60	28	tong	tong	PROPN
abr-549	60	29	&	&	CCONJ
abr-549	60	30	hawley	hawley	PROPN
abr-549	60	31	,	,	PUNCT
abr-549	60	32	2009	2009	NUM
abr-549	60	33	)	)	PUNCT
abr-549	60	34	.	.	PUNCT
abr-549	61	1	nevertheless	nevertheless	ADV
abr-549	61	2	,	,	PUNCT
abr-549	61	3	there	there	PRON
abr-549	61	4	is	be	VERB
abr-549	61	5	still	still	ADV
abr-549	61	6	a	a	DET
abr-549	61	7	lack	lack	NOUN
abr-549	61	8	of	of	ADP
abr-549	61	9	consensus	consensus	NOUN
abr-549	61	10	on	on	ADP
abr-549	61	11	the	the	DET
abr-549	61	12	exact	exact	ADJ
abr-549	61	13	definition	definition	NOUN
abr-549	61	14	of	of	ADP
abr-549	61	15	brand	brand	NOUN
abr-549	61	16	equity	equity	NOUN
abr-549	61	17	.	.	PUNCT
abr-549	62	1	despite	despite	SCONJ
abr-549	62	2	the	the	DET
abr-549	62	3	lack	lack	NOUN
abr-549	62	4	of	of	ADP
abr-549	62	5	consensus	consensus	NOUN
abr-549	62	6	on	on	ADP
abr-549	62	7	a	a	DET
abr-549	62	8	definition	definition	NOUN
abr-549	62	9	,	,	PUNCT
abr-549	62	10	there	there	PRON
abr-549	62	11	is	be	VERB
abr-549	62	12	an	an	DET
abr-549	62	13	agreement	agreement	NOUN
abr-549	62	14	that	that	PRON
abr-549	62	15	successful	successful	ADJ
abr-549	62	16	brands	brand	NOUN
abr-549	62	17	develop	develop	VERB
abr-549	62	18	a	a	DET
abr-549	62	19	strong	strong	ADJ
abr-549	62	20	personal	personal	ADJ
abr-549	62	21	and	and	CCONJ
abr-549	62	22	emotional	emotional	ADJ
abr-549	62	23	relationship	relationship	NOUN
abr-549	62	24	with	with	ADP
abr-549	62	25	their	their	PRON
abr-549	62	26	consumers	consumer	NOUN
abr-549	62	27	(	(	PUNCT
abr-549	62	28	aaker	aaker	NOUN
abr-549	62	29	,	,	PUNCT
abr-549	62	30	1996	1996	NUM
abr-549	62	31	)	)	PUNCT
abr-549	62	32	.	.	PUNCT
abr-549	63	1	such	such	DET
abr-549	63	2	a	a	DET
abr-549	63	3	relationship	relationship	NOUN
abr-549	63	4	becomes	become	VERB
abr-549	63	5	more	more	ADV
abr-549	63	6	apparent	apparent	ADJ
abr-549	63	7	in	in	ADP
abr-549	63	8	the	the	DET
abr-549	63	9	sport	sport	NOUN
abr-549	63	10	context	context	NOUN
abr-549	63	11	,	,	PUNCT
abr-549	63	12	as	as	SCONJ
abr-549	63	13	the	the	DET
abr-549	63	14	emotional	emotional	ADJ
abr-549	63	15	and	and	CCONJ
abr-549	63	16	personal	personal	ADJ
abr-549	63	17	relationship	relationship	NOUN
abr-549	63	18	between	between	ADP
abr-549	63	19	fans	fan	NOUN
abr-549	63	20	and	and	CCONJ
abr-549	63	21	their	their	PRON
abr-549	63	22	favorite	favorite	ADJ
abr-549	63	23	sports	sport	NOUN
abr-549	63	24	team	team	NOUN
abr-549	63	25	tends	tend	VERB
abr-549	63	26	to	to	PART
abr-549	63	27	be	be	AUX
abr-549	63	28	strong	strong	ADJ
abr-549	63	29	(	(	PUNCT
abr-549	63	30	biscaia	biscaia	X
abr-549	63	31	et	et	PROPN
abr-549	63	32	al	al	PROPN
abr-549	63	33	.	.	PROPN
abr-549	63	34	,	,	PUNCT
abr-549	63	35	2013	2013	NUM
abr-549	63	36	)	)	PUNCT
abr-549	63	37	.	.	PUNCT
abr-549	64	1	brand	brand	NOUN
abr-549	64	2	equity	equity	PROPN
abr-549	64	3	in	in	ADP
abr-549	64	4	sport	sport	NOUN
abr-549	64	5	industry	industry	NOUN
abr-549	64	6	there	there	PRON
abr-549	64	7	has	have	AUX
abr-549	64	8	been	be	AUX
abr-549	64	9	a	a	DET
abr-549	64	10	growing	grow	VERB
abr-549	64	11	interest	interest	NOUN
abr-549	64	12	in	in	ADP
abr-549	64	13	studying	study	VERB
abr-549	64	14	the	the	DET
abr-549	64	15	role	role	NOUN
abr-549	64	16	of	of	ADP
abr-549	64	17	brand	brand	NOUN
abr-549	64	18	equity	equity	NOUN
abr-549	64	19	in	in	ADP
abr-549	64	20	the	the	DET
abr-549	64	21	sport	sport	NOUN
abr-549	64	22	context	context	NOUN
abr-549	64	23	.	.	PUNCT
abr-549	65	1	prior	prior	ADJ
abr-549	65	2	literature	literature	NOUN
abr-549	65	3	has	have	AUX
abr-549	65	4	investigated	investigate	VERB
abr-549	65	5	the	the	DET
abr-549	65	6	sports	sport	NOUN
abr-549	65	7	team	team	NOUN
abr-549	65	8	brand	brand	NOUN
abr-549	65	9	equity	equity	NOUN
abr-549	65	10	and	and	CCONJ
abr-549	65	11	developed	develop	VERB
abr-549	65	12	frameworks	framework	NOUN
abr-549	65	13	for	for	ADP
abr-549	65	14	consumer	consumer	NOUN
abr-549	65	15	-	-	PUNCT
abr-549	65	16	based	base	VERB
abr-549	65	17	brand	brand	NOUN
abr-549	65	18	equity	equity	NOUN
abr-549	65	19	of	of	ADP
abr-549	65	20	the	the	DET
abr-549	65	21	sports	sport	NOUN
abr-549	65	22	teams	team	NOUN
abr-549	65	23	(	(	PUNCT
abr-549	65	24	bauer	bauer	PROPN
abr-549	65	25	et	et	PROPN
abr-549	65	26	al	al	PROPN
abr-549	65	27	.	.	PROPN
abr-549	65	28	,	,	PUNCT
abr-549	65	29	2005	2005	NUM
abr-549	65	30	;	;	PUNCT
abr-549	65	31	bauer	bauer	PROPN
abr-549	65	32	et	et	PROPN
abr-549	65	33	al	al	PROPN
abr-549	65	34	.	.	PROPN
abr-549	65	35	,	,	PUNCT
abr-549	65	36	2008	2008	NUM
abr-549	65	37	;	;	PUNCT
abr-549	65	38	biscaia	biscaia	VERB
abr-549	65	39	et	et	PROPN
abr-549	65	40	al	al	PROPN
abr-549	65	41	.	.	PROPN
abr-549	65	42	,	,	PUNCT
abr-549	65	43	2013	2013	NUM
abr-549	65	44	;	;	PUNCT
abr-549	65	45	gladden	gladden	PROPN
abr-549	65	46	&	&	CCONJ
abr-549	65	47	funk	funk	NOUN
abr-549	65	48	,	,	PUNCT
abr-549	65	49	2002	2002	NUM
abr-549	65	50	;	;	PUNCT
abr-549	65	51	gladden	gladden	PROPN
abr-549	65	52	et	et	PROPN
abr-549	65	53	al	al	PROPN
abr-549	65	54	.	.	PROPN
abr-549	65	55	,	,	PUNCT
abr-549	65	56	1998	1998	NUM
abr-549	65	57	;	;	PUNCT
abr-549	65	58	ross	ross	PROPN
abr-549	65	59	,	,	PUNCT
abr-549	65	60	2006	2006	NUM
abr-549	65	61	;	;	PUNCT
abr-549	65	62	ross	ross	PROPN
abr-549	65	63	et	et	PROPN
abr-549	65	64	al	al	PROPN
abr-549	65	65	.	.	PROPN
abr-549	65	66	,	,	PUNCT
abr-549	65	67	2006	2006	NUM
abr-549	65	68	;	;	PUNCT
abr-549	65	69	ross	ross	PROPN
abr-549	65	70	et	et	PROPN
abr-549	65	71	al	al	PROPN
abr-549	65	72	.	.	PROPN
abr-549	65	73	,	,	PUNCT
abr-549	65	74	2008	2008	NUM
abr-549	65	75	)	)	PUNCT
abr-549	65	76	.	.	PUNCT
abr-549	66	1	for	for	ADP
abr-549	66	2	example	example	NOUN
abr-549	66	3	,	,	PUNCT
abr-549	66	4	gladden	gladden	PROPN
abr-549	66	5	et	et	PROPN
abr-549	66	6	al	al	PROPN
abr-549	66	7	.	.	PUNCT
abr-549	67	1	(	(	PUNCT
abr-549	67	2	1998	1998	NUM
abr-549	67	3	)	)	PUNCT
abr-549	67	4	offer	offer	VERB
abr-549	67	5	a	a	DET
abr-549	67	6	conceptual	conceptual	ADJ
abr-549	67	7	framework	framework	NOUN
abr-549	67	8	to	to	PART
abr-549	67	9	show	show	VERB
abr-549	67	10	the	the	DET
abr-549	67	11	multidimensional	multidimensional	ADJ
abr-549	67	12	nature	nature	NOUN
abr-549	67	13	of	of	ADP
abr-549	67	14	sports	sport	NOUN
abr-549	67	15	brand	brand	NOUN
abr-549	67	16	equity	equity	NOUN
abr-549	67	17	.	.	PUNCT
abr-549	68	1	their	their	PRON
abr-549	68	2	framework	framework	NOUN
abr-549	68	3	,	,	PUNCT
abr-549	68	4	which	which	PRON
abr-549	68	5	is	be	AUX
abr-549	68	6	developed	develop	VERB
abr-549	68	7	for	for	ADP
abr-549	68	8	assessing	assess	VERB
abr-549	68	9	brand	brand	NOUN
abr-549	68	10	equity	equity	NOUN
abr-549	68	11	in	in	ADP
abr-549	68	12	division	division	NOUN
abr-549	68	13	i	i	PROPN
abr-549	68	14	college	college	NOUN
abr-549	68	15	athletics	athletic	NOUN
abr-549	68	16	,	,	PUNCT
abr-549	68	17	includes	include	VERB
abr-549	68	18	four	four	NUM
abr-549	68	19	brand	brand	NOUN
abr-549	68	20	equity	equity	NOUN
abr-549	68	21	components	component	NOUN
abr-549	68	22	:	:	PUNCT
abr-549	68	23	(	(	PUNCT
abr-549	68	24	1	1	X
abr-549	68	25	)	)	PUNCT
abr-549	68	26	brand	brand	NOUN
abr-549	68	27	associations	association	NOUN
abr-549	68	28	,	,	PUNCT
abr-549	68	29	(	(	PUNCT
abr-549	68	30	2	2	X
abr-549	68	31	)	)	PUNCT
abr-549	68	32	brand	brand	NOUN
abr-549	68	33	awareness	awareness	NOUN
abr-549	68	34	,	,	PUNCT
abr-549	68	35	(	(	PUNCT
abr-549	68	36	3	3	X
abr-549	68	37	)	)	PUNCT
abr-549	68	38	perceived	perceive	VERB
abr-549	68	39	quality	quality	NOUN
abr-549	68	40	and	and	CCONJ
abr-549	68	41	(	(	PUNCT
abr-549	68	42	4	4	NUM
abr-549	68	43	)	)	PUNCT
abr-549	68	44	brand	brand	NOUN
abr-549	68	45	loyalty	loyalty	NOUN
abr-549	68	46	.	.	PUNCT
abr-549	69	1	further	far	ADV
abr-549	69	2	,	,	PUNCT
abr-549	69	3	it	it	PRON
abr-549	69	4	includes	include	VERB
abr-549	69	5	three	three	NUM
abr-549	69	6	groups	group	NOUN
abr-549	69	7	of	of	ADP
abr-549	69	8	brand	brand	NOUN
abr-549	69	9	equity	equity	NOUN
abr-549	69	10	antecedents	antecedent	NOUN
abr-549	69	11	(	(	PUNCT
abr-549	69	12	team	team	NOUN
abr-549	69	13	-	-	PUNCT
abr-549	69	14	related	relate	VERB
abr-549	69	15	,	,	PUNCT
abr-549	69	16	organizational	organizational	ADJ
abr-549	69	17	-	-	PUNCT
abr-549	69	18	related	relate	VERB
abr-549	69	19	,	,	PUNCT
abr-549	69	20	and	and	CCONJ
abr-549	69	21	market	market	NOUN
abr-549	69	22	-	-	PUNCT
abr-549	69	23	related	relate	VERB
abr-549	69	24	attributes	attribute	NOUN
abr-549	69	25	)	)	PUNCT
abr-549	69	26	and	and	CCONJ
abr-549	69	27	three	three	NUM
abr-549	69	28	group	group	NOUN
abr-549	69	29	of	of	ADP
abr-549	69	30	consequences	consequence	NOUN
abr-549	69	31	in	in	ADP
abr-549	69	32	the	the	DET
abr-549	69	33	marketplace	marketplace	NOUN
abr-549	69	34	(	(	PUNCT
abr-549	69	35	national	national	ADJ
abr-549	69	36	media	medium	NOUN
abr-549	69	37	exposure	exposure	NOUN
abr-549	69	38	,	,	PUNCT
abr-549	69	39	corporate	corporate	ADJ
abr-549	69	40	sponsorship	sponsorship	NOUN
abr-549	69	41	,	,	PUNCT
abr-549	69	42	and	and	CCONJ
abr-549	69	43	merchandise	merchandise	NOUN
abr-549	69	44	sales	sale	NOUN
abr-549	69	45	)	)	PUNCT
abr-549	69	46	.	.	PUNCT
abr-549	70	1	later	later	ADV
abr-549	70	2	,	,	PUNCT
abr-549	70	3	gladden	gladden	PROPN
abr-549	70	4	and	and	CCONJ
abr-549	70	5	milne	milne	PROPN
abr-549	70	6	(	(	PUNCT
abr-549	70	7	1999	1999	NUM
abr-549	70	8	)	)	PUNCT
abr-549	70	9	add	add	VERB
abr-549	70	10	two	two	NUM
abr-549	70	11	antecedents	antecedent	NOUN
abr-549	70	12	(	(	PUNCT
abr-549	70	13	logo	logo	NOUN
abr-549	70	14	design	design	NOUN
abr-549	70	15	and	and	CCONJ
abr-549	70	16	stadium	stadium	NOUN
abr-549	70	17	)	)	PUNCT
abr-549	70	18	to	to	PART
abr-549	70	19	gladden	gladden	VERB
abr-549	70	20	et	et	PROPN
abr-549	70	21	al	al	PROPN
abr-549	70	22	.	.	PUNCT
abr-549	71	1	(	(	PUNCT
abr-549	71	2	1998	1998	NUM
abr-549	71	3	)	)	PUNCT
abr-549	71	4	’s	’s	PART
abr-549	71	5	framework	framework	NOUN
abr-549	71	6	to	to	PART
abr-549	71	7	expand	expand	VERB
abr-549	71	8	it	it	PRON
abr-549	71	9	to	to	ADP
abr-549	71	10	a	a	DET
abr-549	71	11	sports	sport	NOUN
abr-549	71	12	brand	brand	NOUN
abr-549	71	13	equity	equity	NOUN
abr-549	71	14	context	context	NOUN
abr-549	71	15	.	.	PUNCT
abr-549	72	1	however	however	ADV
abr-549	72	2	,	,	PUNCT
abr-549	72	3	neither	neither	DET
abr-549	72	4	study	study	NOUN
abr-549	72	5	provides	provide	VERB
abr-549	72	6	a	a	DET
abr-549	72	7	scale	scale	NOUN
abr-549	72	8	to	to	PART
abr-549	72	9	measure	measure	VERB
abr-549	72	10	their	their	PRON
abr-549	72	11	models	model	NOUN
abr-549	72	12	.	.	PUNCT
abr-549	73	1	bauer	bauer	PROPN
abr-549	73	2	et	et	PROPN
abr-549	73	3	al	al	PROPN
abr-549	73	4	.	.	PROPN
abr-549	73	5	(	(	PUNCT
abr-549	73	6	2005	2005	NUM
abr-549	73	7	)	)	PUNCT
abr-549	73	8	,	,	PUNCT
abr-549	73	9	is	be	AUX
abr-549	73	10	the	the	DET
abr-549	73	11	first	first	ADJ
abr-549	73	12	study	study	NOUN
abr-549	73	13	to	to	PART
abr-549	73	14	propose	propose	VERB
abr-549	73	15	a	a	DET
abr-549	73	16	measurement	measurement	NOUN
abr-549	73	17	scale	scale	NOUN
abr-549	73	18	for	for	ADP
abr-549	73	19	brand	brand	NOUN
abr-549	73	20	equity	equity	NOUN
abr-549	73	21	in	in	ADP
abr-549	73	22	the	the	DET
abr-549	73	23	context	context	NOUN
abr-549	73	24	of	of	ADP
abr-549	73	25	team	team	NOUN
abr-549	73	26	sport	sport	NOUN
abr-549	73	27	and	and	CCONJ
abr-549	73	28	develop	develop	VERB
abr-549	73	29	the	the	DET
abr-549	73	30	brand	brand	NOUN
abr-549	73	31	equity	equity	NOUN
abr-549	73	32	in	in	ADP
abr-549	73	33	a	a	DET
abr-549	73	34	team	team	NOUN
abr-549	73	35	sport	sport	NOUN
abr-549	73	36	(	(	PUNCT
abr-549	73	37	bets	bet	NOUN
abr-549	73	38	)	)	PUNCT
abr-549	73	39	scale	scale	NOUN
abr-549	73	40	and	and	CCONJ
abr-549	73	41	operationalize	operationalize	VERB
abr-549	73	42	brand	brand	NOUN
abr-549	73	43	equity	equity	NOUN
abr-549	73	44	using	use	VERB
abr-549	73	45	fourteen	fourteen	NUM
abr-549	73	46	indicators	indicator	NOUN
abr-549	73	47	and	and	CCONJ
abr-549	73	48	two	two	NUM
abr-549	73	49	components	component	NOUN
abr-549	73	50	:	:	PUNCT
abr-549	73	51	1	1	NUM
abr-549	73	52	)	)	PUNCT
abr-549	73	53	brand	brand	NOUN
abr-549	73	54	awareness	awareness	NOUN
abr-549	73	55	and	and	CCONJ
abr-549	73	56	2	2	NUM
abr-549	73	57	)	)	PUNCT
abr-549	73	58	brand	brand	NOUN
abr-549	73	59	(	(	PUNCT
abr-549	73	60	image	image	NOUN
abr-549	73	61	)	)	PUNCT
abr-549	73	62	associations	association	NOUN
abr-549	73	63	.	.	PUNCT
abr-549	74	1	bauer	bauer	PROPN
abr-549	74	2	et	et	PROPN
abr-549	74	3	al	al	PROPN
abr-549	74	4	.	.	PROPN
abr-549	75	1	(	(	PUNCT
abr-549	75	2	2005	2005	NUM
abr-549	75	3	)	)	PUNCT
abr-549	75	4	suggest	suggest	VERB
abr-549	75	5	that	that	SCONJ
abr-549	75	6	their	their	PRON
abr-549	75	7	model	model	NOUN
abr-549	75	8	would	would	AUX
abr-549	75	9	hold	hold	VERB
abr-549	75	10	over	over	ADP
abr-549	75	11	leagues	league	NOUN
abr-549	75	12	as	as	ADV
abr-549	75	13	well	well	ADV
abr-549	75	14	as	as	ADP
abr-549	75	15	countries	country	NOUN
abr-549	75	16	and	and	CCONJ
abr-549	75	17	encourage	encourage	VERB
abr-549	75	18	conducting	conduct	VERB
abr-549	75	19	further	further	ADJ
abr-549	75	20	research	research	NOUN
abr-549	75	21	utilizing	utilize	VERB
abr-549	75	22	it	it	PRON
abr-549	75	23	.	.	PUNCT
abr-549	76	1	yet	yet	ADV
abr-549	76	2	,	,	PUNCT
abr-549	76	3	the	the	DET
abr-549	76	4	model	model	NOUN
abr-549	76	5	is	be	AUX
abr-549	76	6	criticized	criticize	VERB
abr-549	76	7	for	for	ADP
abr-549	76	8	not	not	PART
abr-549	76	9	considering	consider	VERB
abr-549	76	10	consumer	consumer	NOUN
abr-549	76	11	experience	experience	NOUN
abr-549	76	12	with	with	ADP
abr-549	76	13	the	the	DET
abr-549	76	14	brand	brand	NOUN
abr-549	76	15	(	(	PUNCT
abr-549	76	16	biscaia	biscaia	X
abr-549	76	17	et	et	PROPN
abr-549	76	18	al	al	PROPN
abr-549	76	19	.	.	PROPN
abr-549	76	20	,	,	PUNCT
abr-549	76	21	2013	2013	NUM
abr-549	76	22	)	)	PUNCT
abr-549	76	23	.	.	PUNCT
abr-549	77	1	to	to	PART
abr-549	77	2	address	address	VERB
abr-549	77	3	this	this	DET
abr-549	77	4	problem	problem	NOUN
abr-549	77	5	,	,	PUNCT
abr-549	77	6	ross	ross	PROPN
abr-549	77	7	(	(	PUNCT
abr-549	77	8	2006	2006	NUM
abr-549	77	9	)	)	PUNCT
abr-549	77	10	develops	develop	VERB
abr-549	77	11	the	the	DET
abr-549	77	12	spectator	spectator	NOUN
abr-549	77	13	-	-	PUNCT
abr-549	77	14	based	base	VERB
abr-549	77	15	brand	brand	NOUN
abr-549	77	16	equity	equity	NOUN
abr-549	77	17	(	(	PUNCT
abr-549	77	18	sbbe	sbbe	NOUN
abr-549	77	19	)	)	PUNCT
abr-549	77	20	model	model	NOUN
abr-549	77	21	by	by	ADP
abr-549	77	22	considering	consider	VERB
abr-549	77	23	consumer	consumer	NOUN
abr-549	77	24	experience	experience	NOUN
abr-549	77	25	.	.	PUNCT
abr-549	78	1	the	the	DET
abr-549	78	2	sbbe	sbbe	NOUN
abr-549	78	3	model	model	NOUN
abr-549	78	4	also	also	ADV
abr-549	78	5	employs	employ	VERB
abr-549	78	6	brand	brand	NOUN
abr-549	78	7	associations	association	NOUN
abr-549	78	8	and	and	CCONJ
abr-549	78	9	brand	brand	NOUN
abr-549	78	10	awareness	awareness	NOUN
abr-549	78	11	as	as	ADP
abr-549	78	12	the	the	DET
abr-549	78	13	team	team	NOUN
abr-549	78	14	's	's	PART
abr-549	78	15	brand	brand	NOUN
abr-549	78	16	equity	equity	NOUN
abr-549	78	17	components	component	NOUN
abr-549	78	18	.	.	PUNCT
abr-549	79	1	finally	finally	ADV
abr-549	79	2	,	,	PUNCT
abr-549	79	3	biscaia	biscaia	VERB
abr-549	79	4	et	et	PROPN
abr-549	79	5	al	al	PROPN
abr-549	79	6	.	.	PROPN
abr-549	80	1	(	(	PUNCT
abr-549	80	2	2013	2013	NUM
abr-549	80	3	)	)	PUNCT
abr-549	80	4	assess	assess	VERB
abr-549	80	5	the	the	DET
abr-549	80	6	validity	validity	NOUN
abr-549	80	7	of	of	ADP
abr-549	80	8	the	the	DET
abr-549	80	9	sbbe	sbbe	NOUN
abr-549	80	10	model	model	NOUN
abr-549	80	11	in	in	ADP
abr-549	80	12	the	the	DET
abr-549	80	13	european	european	PROPN
abr-549	80	14	soccer	soccer	NOUN
abr-549	80	15	league	league	NOUN
abr-549	80	16	.	.	PUNCT
abr-549	81	1	they	they	PRON
abr-549	81	2	represent	represent	VERB
abr-549	81	3	brand	brand	NOUN
abr-549	81	4	awareness	awareness	NOUN
abr-549	81	5	using	use	VERB
abr-549	81	6	identification	identification	NOUN
abr-549	81	7	and	and	CCONJ
abr-549	81	8	internalization	internalization	NOUN
abr-549	81	9	.	.	PUNCT
abr-549	82	1	however	however	ADV
abr-549	82	2	,	,	PUNCT
abr-549	82	3	these	these	DET
abr-549	82	4	two	two	NUM
abr-549	82	5	constructs	construct	NOUN
abr-549	82	6	are	be	AUX
abr-549	82	7	grouped	group	VERB
abr-549	82	8	into	into	ADP
abr-549	82	9	a	a	DET
abr-549	82	10	single	single	ADJ
abr-549	82	11	dimension	dimension	NOUN
abr-549	82	12	and	and	CCONJ
abr-549	82	13	renamed	rename	VERB
abr-549	82	14	internalization	internalization	NOUN
abr-549	82	15	by	by	ADP
abr-549	82	16	the	the	DET
abr-549	82	17	authors	author	NOUN
abr-549	82	18	.	.	PUNCT
abr-549	83	1	since	since	SCONJ
abr-549	83	2	the	the	DET
abr-549	83	3	fans	fan	NOUN
abr-549	83	4	are	be	AUX
abr-549	83	5	already	already	ADV
abr-549	83	6	aware	aware	ADJ
abr-549	83	7	of	of	ADP
abr-549	83	8	the	the	DET
abr-549	83	9	team	team	NOUN
abr-549	83	10	brand	brand	NOUN
abr-549	83	11	that	that	PRON
abr-549	83	12	they	they	PRON
abr-549	83	13	support	support	VERB
abr-549	83	14	(	(	PUNCT
abr-549	83	15	bauer	bauer	PROPN
abr-549	83	16	et	et	PROPN
abr-549	83	17	al	al	PROPN
abr-549	83	18	.	.	PROPN
abr-549	83	19	2005	2005	NUM
abr-549	83	20	)	)	PUNCT
abr-549	83	21	,	,	PUNCT
abr-549	83	22	this	this	DET
abr-549	83	23	study	study	NOUN
abr-549	83	24	uses	use	VERB
abr-549	83	25	brand	brand	NOUN
abr-549	83	26	associations	association	NOUN
abr-549	83	27	and	and	CCONJ
abr-549	83	28	internalization	internalization	NOUN
abr-549	83	29	to	to	PART
abr-549	83	30	study	study	VERB
abr-549	83	31	league	league	PROPN
abr-549	83	32	brand	brand	PROPN
abr-549	83	33	equity	equity	PROPN
abr-549	83	34	.	.	PUNCT
abr-549	84	1	41	41	NUM
abr-549	84	2	sports	sport	NOUN
abr-549	84	3	brand	brand	NOUN
abr-549	84	4	associations	association	NOUN
abr-549	84	5	several	several	ADJ
abr-549	84	6	studies	study	NOUN
abr-549	84	7	have	have	AUX
abr-549	84	8	explored	explore	VERB
abr-549	84	9	brand	brand	NOUN
abr-549	84	10	associations	association	NOUN
abr-549	84	11	in	in	ADP
abr-549	84	12	the	the	DET
abr-549	84	13	sport	sport	NOUN
abr-549	84	14	context	context	NOUN
abr-549	84	15	.	.	PUNCT
abr-549	85	1	table	table	NOUN
abr-549	85	2	1	1	NUM
abr-549	85	3	summarizes	summarize	NOUN
abr-549	85	4	the	the	DET
abr-549	85	5	key	key	ADJ
abr-549	85	6	studies	study	NOUN
abr-549	85	7	that	that	PRON
abr-549	85	8	examine	examine	VERB
abr-549	85	9	the	the	DET
abr-549	85	10	brand	brand	PROPN
abr-549	85	11	association	association	NOUN
abr-549	85	12	dimensions	dimension	NOUN
abr-549	85	13	for	for	ADP
abr-549	85	14	sports	sport	NOUN
abr-549	85	15	teams	team	NOUN
abr-549	85	16	and	and	CCONJ
abr-549	85	17	sports	sport	NOUN
abr-549	85	18	leagues	league	NOUN
abr-549	85	19	,	,	PUNCT
abr-549	85	20	and	and	CCONJ
abr-549	85	21	lists	list	VERB
abr-549	85	22	the	the	DET
abr-549	85	23	dimensions	dimension	NOUN
abr-549	85	24	used	use	VERB
abr-549	85	25	for	for	ADP
abr-549	85	26	measuring	measure	VERB
abr-549	85	27	brand	brand	NOUN
abr-549	85	28	associations	association	NOUN
abr-549	85	29	.	.	PUNCT
abr-549	86	1	the	the	DET
abr-549	86	2	studies	study	NOUN
abr-549	86	3	related	relate	VERB
abr-549	86	4	to	to	ADP
abr-549	86	5	sports	sport	NOUN
abr-549	86	6	teams	team	NOUN
abr-549	86	7	'	'	PART
abr-549	86	8	branding	branding	NOUN
abr-549	86	9	have	have	AUX
abr-549	86	10	provided	provide	VERB
abr-549	86	11	a	a	DET
abr-549	86	12	good	good	ADJ
abr-549	86	13	understanding	understanding	NOUN
abr-549	86	14	of	of	ADP
abr-549	86	15	team	team	NOUN
abr-549	86	16	brand	brand	PROPN
abr-549	86	17	association	association	PROPN
abr-549	86	18	dimensions	dimension	NOUN
abr-549	86	19	.	.	PUNCT
abr-549	87	1	table	table	NOUN
abr-549	87	2	1	1	NUM
abr-549	87	3	summary	summary	NOUN
abr-549	87	4	of	of	ADP
abr-549	87	5	key	key	ADJ
abr-549	87	6	research	research	NOUN
abr-549	87	7	on	on	ADP
abr-549	87	8	sports	sport	NOUN
abr-549	87	9	brand	brand	NOUN
abr-549	87	10	associations	association	NOUN
abr-549	87	11	factor	factor	NOUN
abr-549	87	12	dimension	dimension	NOUN
abr-549	87	13	gladden	gladden	NOUN
abr-549	87	14	and	and	CCONJ
abr-549	87	15	funk	funk	NOUN
abr-549	87	16	(	(	PUNCT
abr-549	87	17	2002	2002	NUM
abr-549	87	18	)	)	PUNCT
abr-549	87	19	ross	ross	PROPN
abr-549	87	20	et	et	PROPN
abr-549	87	21	al	al	PROPN
abr-549	87	22	.	.	PROPN
abr-549	88	1	(	(	PUNCT
abr-549	88	2	2006	2006	NUM
abr-549	88	3	)	)	PUNCT
abr-549	88	4	bauer	bauer	PROPN
abr-549	88	5	et	et	PROPN
abr-549	88	6	al	al	PROPN
abr-549	88	7	.	.	PROPN
abr-549	89	1	(	(	PUNCT
abr-549	89	2	2008	2008	NUM
abr-549	89	3	)	)	PUNCT
abr-549	89	4	ross	ross	PROPN
abr-549	89	5	et	et	PROPN
abr-549	89	6	al	al	PROPN
abr-549	89	7	.	.	PROPN
abr-549	90	1	(	(	PUNCT
abr-549	90	2	2008	2008	NUM
abr-549	90	3	)	)	PUNCT
abr-549	90	4	biscaia	biscaia	VERB
abr-549	90	5	et	et	PROPN
abr-549	90	6	al	al	PROPN
abr-549	90	7	.	.	PROPN
abr-549	91	1	(	(	PUNCT
abr-549	91	2	2013	2013	NUM
abr-549	91	3	)	)	PUNCT
abr-549	91	4	kunkel	kunkel	PROPN
abr-549	91	5	et	et	PROPN
abr-549	91	6	al	al	PROPN
abr-549	91	7	.	.	PROPN
abr-549	92	1	(	(	PUNCT
abr-549	92	2	2014	2014	NUM
abr-549	92	3	)	)	PUNCT
abr-549	92	4	productrelated	productrelate	VERB
abr-549	92	5	head	head	NOUN
abr-549	92	6	coach	coach	NOUN
abr-549	93	1	x	x	NOUN
abr-549	93	2	x	x	PUNCT
abr-549	93	3	x	x	PUNCT
abr-549	93	4	management	management	NOUN
abr-549	93	5	x	x	PUNCT
abr-549	93	6	x	x	SYM
abr-549	93	7	x	x	SYM
abr-549	93	8	non	non	ADJ
abr-549	93	9	-	-	ADJ
abr-549	93	10	player	player	ADJ
abr-549	93	11	personnel	personnel	NOUN
abr-549	93	12	x	x	PUNCT
abr-549	94	1	x	x	SYM
abr-549	94	2	star	star	NOUN
abr-549	94	3	player	player	NOUN
abr-549	94	4	x	x	NOUN
abr-549	94	5	x	x	PUNCT
abr-549	94	6	x	x	ADP
abr-549	94	7	rivalry	rivalry	NOUN
abr-549	94	8	/	/	SYM
abr-549	94	9	competition	competition	NOUN
abr-549	94	10	x	x	PUNCT
abr-549	94	11	x	x	SYM
abr-549	94	12	x	x	X
abr-549	94	13	(	(	PUNCT
abr-549	94	14	team	team	NOUN
abr-549	94	15	)	)	PUNCT
abr-549	94	16	success	success	NOUN
abr-549	94	17	x	x	PUNCT
abr-549	94	18	x	x	PUNCT
abr-549	94	19	x	x	PUNCT
abr-549	94	20	x	x	SYM
abr-549	94	21	x	x	SYM
abr-549	94	22	team	team	NOUN
abr-549	94	23	(	(	PUNCT
abr-549	94	24	member	member	NOUN
abr-549	94	25	)	)	PUNCT
abr-549	94	26	x	x	SYM
abr-549	94	27	team	team	NOUN
abr-549	94	28	performance	performance	NOUN
abr-549	94	29	/	/	SYM
abr-549	94	30	team	team	NOUN
abr-549	94	31	play	play	VERB
abr-549	94	32	x	x	PUNCT
abr-549	94	33	x	x	PUNCT
abr-549	94	34	x	x	PUNCT
abr-549	94	35	x	x	VERB
abr-549	94	36	nonproductrelated	nonproductrelate	VERB
abr-549	94	37	concessions	concession	NOUN
abr-549	94	38	x	x	PUNCT
abr-549	94	39	x	x	PUNCT
abr-549	94	40	x	x	PUNCT
abr-549	94	41	club	club	NOUN
abr-549	94	42	history	history	NOUN
abr-549	94	43	and	and	CCONJ
abr-549	94	44	tradition	tradition	NOUN
abr-549	94	45	x	x	X
abr-549	94	46	x	x	PUNCT
abr-549	94	47	x	x	PUNCT
abr-549	94	48	x	x	PUNCT
abr-549	94	49	x	x	PUNCT
abr-549	94	50	x	x	X
abr-549	94	51	fans	fan	NOUN
abr-549	94	52	x	x	SYM
abr-549	94	53	brand	brand	NOUN
abr-549	94	54	mark	mark	PROPN
abr-549	94	55	/	/	SYM
abr-549	94	56	logo	logo	NOUN
abr-549	94	57	x	x	PUNCT
abr-549	94	58	x	x	PUNCT
abr-549	94	59	x	x	PUNCT
abr-549	94	60	x	x	SYM
abr-549	94	61	x	x	SYM
abr-549	94	62	x	x	PUNCT
abr-549	94	63	product	product	NOUN
abr-549	94	64	delivery	delivery	NOUN
abr-549	94	65	x	x	NOUN
abr-549	94	66	x	x	X
abr-549	94	67	stadium	stadium	NOUN
abr-549	94	68	(	(	PUNCT
abr-549	94	69	atmosphere	atmosphere	NOUN
abr-549	94	70	)	)	PUNCT
abr-549	94	71	x	x	X
abr-549	95	1	x	x	PUNCT
abr-549	95	2	x	x	PUNCT
abr-549	95	3	x	x	SYM
abr-549	95	4	x	x	SYM
abr-549	95	5	x	x	SYM
abr-549	95	6	brand	brand	NOUN
abr-549	95	7	benefits	benefit	VERB
abr-549	95	8	education	education	NOUN
abr-549	95	9	x	x	NOUN
abr-549	95	10	emotions	emotion	NOUN
abr-549	95	11	x	x	PUNCT
abr-549	95	12	entertainment	entertainment	NOUN
abr-549	95	13	/	/	SYM
abr-549	95	14	excitement	excitement	NOUN
abr-549	95	15	x	x	NOUN
abr-549	95	16	x	x	PUNCT
abr-549	95	17	escape	escape	VERB
abr-549	95	18	/	/	SYM
abr-549	95	19	diversion	diversion	NOUN
abr-549	95	20	x	x	PUNCT
abr-549	95	21	x	x	PUNCT
abr-549	95	22	x	x	PUNCT
abr-549	95	23	identification	identification	NOUN
abr-549	95	24	x	x	NOUN
abr-549	95	25	x	x	PUNCT
abr-549	95	26	nostalgia	nostalgia	NOUN
abr-549	95	27	x	x	NOUN
abr-549	95	28	x	x	SYM
abr-549	95	29	x	x	PUNCT
abr-549	95	30	peer	peer	NOUN
abr-549	95	31	-	-	PUNCT
abr-549	95	32	group	group	NOUN
abr-549	95	33	acceptance	acceptance	NOUN
abr-549	95	34	x	x	PUNCT
abr-549	95	35	x	x	PRON
abr-549	95	36	player	player	NOUN
abr-549	95	37	development	development	NOUN
abr-549	96	1	x	x	PROPN
abr-549	96	2	pride	pride	NOUN
abr-549	96	3	in	in	ADP
abr-549	96	4	place	place	NOUN
abr-549	96	5	x	x	NOUN
abr-549	96	6	x	x	PUNCT
abr-549	96	7	socialization	socialization	NOUN
abr-549	96	8	x	x	X
abr-549	96	9	x	x	SYM
abr-549	96	10	x	x	SYM
abr-549	96	11	x	x	SYM
abr-549	96	12	brand	brand	NOUN
abr-549	96	13	attitudes	attitude	NOUN
abr-549	96	14	affect	affect	VERB
abr-549	96	15	x	x	X
abr-549	96	16	x	x	PUNCT
abr-549	96	17	importance	importance	NOUN
abr-549	96	18	x	x	X
abr-549	96	19	knowledge	knowledge	NOUN
abr-549	96	20	x	x	PUNCT
abr-549	96	21	commitment	commitment	NOUN
abr-549	96	22	x	x	X
abr-549	96	23	x	x	SYM
abr-549	96	24	x	x	SYM
abr-549	96	25	organizational	organizational	ADJ
abr-549	96	26	attributes	attribute	VERB
abr-549	96	27	x	x	SYM
abr-549	96	28	x	x	SYM
abr-549	96	29	x	x	VERB
abr-549	96	30	specific	specific	ADJ
abr-549	96	31	team	team	NOUN
abr-549	96	32	x	x	PUNCT
abr-549	96	33	gladden	gladden	NOUN
abr-549	96	34	and	and	CCONJ
abr-549	96	35	funk	funk	NOUN
abr-549	96	36	(	(	PUNCT
abr-549	96	37	2002	2002	NUM
abr-549	96	38	)	)	PUNCT
abr-549	96	39	develop	develop	VERB
abr-549	96	40	the	the	DET
abr-549	96	41	team	team	NOUN
abr-549	96	42	association	association	NOUN
abr-549	96	43	model	model	NOUN
abr-549	96	44	(	(	PUNCT
abr-549	96	45	tam	tam	PROPN
abr-549	96	46	)	)	PUNCT
abr-549	96	47	to	to	PART
abr-549	96	48	enhance	enhance	VERB
abr-549	96	49	the	the	DET
abr-549	96	50	understanding	understanding	NOUN
abr-549	96	51	of	of	ADP
abr-549	96	52	team	team	NOUN
abr-549	96	53	brand	brand	NOUN
abr-549	96	54	associations	association	NOUN
abr-549	96	55	.	.	PUNCT
abr-549	97	1	the	the	DET
abr-549	97	2	tam	tam	NOUN
abr-549	97	3	categorized	categorize	VERB
abr-549	97	4	team	team	NOUN
abr-549	97	5	brand	brand	NOUN
abr-549	97	6	associations	association	NOUN
abr-549	97	7	into	into	ADP
abr-549	97	8	four	four	NUM
abr-549	97	9	factors	factor	NOUN
abr-549	97	10	:	:	PUNCT
abr-549	97	11	1	1	X
abr-549	97	12	)	)	PUNCT
abr-549	97	13	product	product	NOUN
abr-549	97	14	-	-	PUNCT
abr-549	97	15	related	relate	VERB
abr-549	97	16	attributes	attribute	NOUN
abr-549	97	17	,	,	PUNCT
abr-549	97	18	2	2	NUM
abr-549	97	19	)	)	PUNCT
abr-549	97	20	non	non	ADJ
abr-549	97	21	-	-	NOUN
abr-549	97	22	product	product	NOUN
abr-549	97	23	-	-	PUNCT
abr-549	97	24	related	relate	VERB
abr-549	97	25	attributes	attribute	NOUN
abr-549	97	26	,	,	PUNCT
abr-549	97	27	3	3	X
abr-549	97	28	)	)	PUNCT
abr-549	97	29	brand	brand	NOUN
abr-549	97	30	benefits	benefit	NOUN
abr-549	97	31	and	and	CCONJ
abr-549	97	32	4	4	NUM
abr-549	97	33	)	)	PUNCT
abr-549	97	34	brand	brand	NOUN
abr-549	97	35	attitudes	attitude	NOUN
abr-549	97	36	.	.	PUNCT
abr-549	98	1	following	follow	VERB
abr-549	98	2	a	a	DET
abr-549	98	3	four	four	NUM
abr-549	98	4	-	-	PUNCT
abr-549	98	5	step	step	NOUN
abr-549	98	6	procedure	procedure	NOUN
abr-549	98	7	,	,	PUNCT
abr-549	98	8	they	they	PRON
abr-549	98	9	determined	determine	VERB
abr-549	98	10	16	16	NUM
abr-549	98	11	brand	brand	NOUN
abr-549	98	12	associations	association	NOUN
abr-549	98	13	and	and	CCONJ
abr-549	98	14	offered	offer	VERB
abr-549	98	15	a	a	DET
abr-549	98	16	measurement	measurement	NOUN
abr-549	98	17	scale	scale	NOUN
abr-549	98	18	.	.	PUNCT
abr-549	99	1	ross	ross	PROPN
abr-549	99	2	et	et	PROPN
abr-549	99	3	al	al	PROPN
abr-549	99	4	.	.	PROPN
abr-549	99	5	(	(	PUNCT
abr-549	99	6	2006	2006	NUM
abr-549	99	7	)	)	PUNCT
abr-549	99	8	develop	develop	VERB
abr-549	99	9	team	team	NOUN
abr-549	99	10	brand	brand	PROPN
abr-549	99	11	association	association	PROPN
abr-549	99	12	scale	scale	NOUN
abr-549	99	13	(	(	PUNCT
abr-549	99	14	tbas	tbas	PROPN
abr-549	99	15	)	)	PUNCT
abr-549	99	16	and	and	CCONJ
abr-549	99	17	identify	identify	VERB
abr-549	99	18	11	11	NUM
abr-549	99	19	sports	sport	NOUN
abr-549	99	20	teams	team	NOUN
abr-549	99	21	'	'	PART
abr-549	99	22	brand	brand	NOUN
abr-549	99	23	associations	association	NOUN
abr-549	99	24	.	.	PUNCT
abr-549	100	1	however	however	ADV
abr-549	100	2	,	,	PUNCT
abr-549	100	3	they	they	PRON
abr-549	100	4	do	do	AUX
abr-549	100	5	not	not	PART
abr-549	100	6	empirically	empirically	ADV
abr-549	100	7	examine	examine	VERB
abr-549	100	8	the	the	DET
abr-549	100	9	relationships	relationship	NOUN
abr-549	100	10	between	between	ADP
abr-549	100	11	brand	brand	NOUN
abr-549	100	12	associations	association	NOUN
abr-549	100	13	and	and	CCONJ
abr-549	100	14	their	their	PRON
abr-549	100	15	dimensions	dimension	NOUN
abr-549	100	16	.	.	PUNCT
abr-549	101	1	bauer	bauer	PROPN
abr-549	101	2	et	et	PROPN
abr-549	101	3	al	al	PROPN
abr-549	101	4	.	.	PROPN
abr-549	102	1	(	(	PUNCT
abr-549	102	2	2008	2008	NUM
abr-549	102	3	)	)	PUNCT
abr-549	102	4	develop	develop	VERB
abr-549	102	5	a	a	DET
abr-549	102	6	framework	framework	NOUN
abr-549	102	7	to	to	PART
abr-549	102	8	measure	measure	VERB
abr-549	102	9	brand	brand	NOUN
abr-549	102	10	(	(	PUNCT
abr-549	102	11	image	image	NOUN
abr-549	102	12	)	)	PUNCT
abr-549	102	13	42	42	NUM
abr-549	102	14	associations	association	NOUN
abr-549	102	15	and	and	CCONJ
abr-549	102	16	investigate	investigate	VERB
abr-549	102	17	their	their	PRON
abr-549	102	18	importance	importance	NOUN
abr-549	102	19	for	for	ADP
abr-549	102	20	fan	fan	NOUN
abr-549	102	21	loyalty	loyalty	NOUN
abr-549	102	22	in	in	ADP
abr-549	102	23	the	the	DET
abr-549	102	24	team	team	NOUN
abr-549	102	25	sports	sport	NOUN
abr-549	102	26	industry	industry	NOUN
abr-549	102	27	in	in	ADP
abr-549	102	28	germany	germany	PROPN
abr-549	102	29	.	.	PUNCT
abr-549	103	1	the	the	DET
abr-549	103	2	model	model	NOUN
abr-549	103	3	includes	include	VERB
abr-549	103	4	product	product	NOUN
abr-549	103	5	-	-	PUNCT
abr-549	103	6	related	relate	VERB
abr-549	103	7	attributes	attribute	NOUN
abr-549	103	8	,	,	PUNCT
abr-549	103	9	non	non	ADJ
abr-549	103	10	-	-	NOUN
abr-549	103	11	product	product	NOUN
abr-549	103	12	-	-	PUNCT
abr-549	103	13	related	relate	VERB
abr-549	103	14	brands	brand	NOUN
abr-549	103	15	,	,	PUNCT
abr-549	103	16	multifaceted	multifaceted	ADJ
abr-549	103	17	perceived	perceive	VERB
abr-549	103	18	brand	brand	NOUN
abr-549	103	19	benefits	benefit	NOUN
abr-549	103	20	,	,	PUNCT
abr-549	103	21	and	and	CCONJ
abr-549	103	22	brand	brand	NOUN
abr-549	103	23	loyalty	loyalty	NOUN
abr-549	103	24	measured	measure	VERB
abr-549	103	25	as	as	ADP
abr-549	103	26	behavioral	behavioral	ADJ
abr-549	103	27	loyalty	loyalty	NOUN
abr-549	103	28	.	.	PUNCT
abr-549	104	1	bauer	bauer	PROPN
abr-549	104	2	et	et	PROPN
abr-549	104	3	al	al	PROPN
abr-549	104	4	.	.	PROPN
abr-549	105	1	(	(	PUNCT
abr-549	105	2	2008	2008	NUM
abr-549	105	3	)	)	PUNCT
abr-549	105	4	reveal	reveal	VERB
abr-549	105	5	that	that	SCONJ
abr-549	105	6	a	a	DET
abr-549	105	7	club	club	NOUN
abr-549	105	8	’s	’s	PART
abr-549	105	9	brand	brand	NOUN
abr-549	105	10	associations	association	NOUN
abr-549	105	11	play	play	VERB
abr-549	105	12	a	a	DET
abr-549	105	13	major	major	ADJ
abr-549	105	14	role	role	NOUN
abr-549	105	15	in	in	ADP
abr-549	105	16	fostering	foster	VERB
abr-549	105	17	loyal	loyal	ADJ
abr-549	105	18	fan	fan	NOUN
abr-549	105	19	behavior	behavior	NOUN
abr-549	105	20	,	,	PUNCT
abr-549	105	21	and	and	CCONJ
abr-549	105	22	the	the	DET
abr-549	105	23	influence	influence	NOUN
abr-549	105	24	of	of	ADP
abr-549	105	25	non	non	ADJ
abr-549	105	26	-	-	ADJ
abr-549	105	27	productrelated	productrelated	ADJ
abr-549	105	28	attributes	attribute	NOUN
abr-549	105	29	is	be	AUX
abr-549	105	30	almost	almost	ADV
abr-549	105	31	tripled	triple	VERB
abr-549	105	32	those	those	PRON
abr-549	105	33	of	of	ADP
abr-549	105	34	product	product	NOUN
abr-549	105	35	-	-	PUNCT
abr-549	105	36	related	relate	VERB
abr-549	105	37	attributes	attribute	NOUN
abr-549	105	38	.	.	PUNCT
abr-549	106	1	this	this	PRON
abr-549	106	2	is	be	AUX
abr-549	106	3	a	a	DET
abr-549	106	4	surprising	surprising	ADJ
abr-549	106	5	result	result	NOUN
abr-549	106	6	as	as	SCONJ
abr-549	106	7	the	the	DET
abr-549	106	8	authors	author	NOUN
abr-549	106	9	state	state	VERB
abr-549	106	10	that	that	SCONJ
abr-549	106	11	product	product	NOUN
abr-549	106	12	-	-	PUNCT
abr-549	106	13	related	relate	VERB
abr-549	106	14	attributes	attribute	NOUN
abr-549	106	15	are	be	AUX
abr-549	106	16	expected	expect	VERB
abr-549	106	17	to	to	PART
abr-549	106	18	be	be	AUX
abr-549	106	19	of	of	ADP
abr-549	106	20	greater	great	ADJ
abr-549	106	21	importance	importance	NOUN
abr-549	106	22	to	to	ADP
abr-549	106	23	fans	fan	NOUN
abr-549	106	24	.	.	PUNCT
abr-549	107	1	based	base	VERB
abr-549	107	2	on	on	ADP
abr-549	107	3	these	these	DET
abr-549	107	4	results	result	NOUN
abr-549	107	5	,	,	PUNCT
abr-549	107	6	they	they	PRON
abr-549	107	7	suggest	suggest	VERB
abr-549	107	8	that	that	SCONJ
abr-549	107	9	neither	neither	CCONJ
abr-549	107	10	competitive	competitive	ADJ
abr-549	107	11	success	success	NOUN
abr-549	107	12	nor	nor	CCONJ
abr-549	107	13	the	the	DET
abr-549	107	14	team	team	NOUN
abr-549	107	15	itself	itself	PRON
abr-549	107	16	is	be	AUX
abr-549	107	17	a	a	DET
abr-549	107	18	central	central	ADJ
abr-549	107	19	driver	driver	NOUN
abr-549	107	20	of	of	ADP
abr-549	107	21	a	a	DET
abr-549	107	22	fan	fan	NOUN
abr-549	107	23	’s	’s	PART
abr-549	107	24	utility	utility	NOUN
abr-549	107	25	perception	perception	NOUN
abr-549	107	26	.	.	PUNCT
abr-549	108	1	thus	thus	ADV
abr-549	108	2	,	,	PUNCT
abr-549	108	3	bauer	bauer	PROPN
abr-549	108	4	et	et	PROPN
abr-549	108	5	al	al	PROPN
abr-549	108	6	.	.	PROPN
abr-549	108	7	(	(	PUNCT
abr-549	108	8	2008	2008	NUM
abr-549	108	9	)	)	PUNCT
abr-549	108	10	argue	argue	VERB
abr-549	108	11	that	that	SCONJ
abr-549	108	12	there	there	PRON
abr-549	108	13	should	should	AUX
abr-549	108	14	be	be	AUX
abr-549	108	15	a	a	DET
abr-549	108	16	special	special	ADJ
abr-549	108	17	focus	focus	NOUN
abr-549	108	18	on	on	ADP
abr-549	108	19	nonproduct	nonproduct	NOUN
abr-549	108	20	-	-	PUNCT
abr-549	108	21	related	relate	VERB
abr-549	108	22	attributes	attribute	NOUN
abr-549	108	23	.	.	PUNCT
abr-549	109	1	ross	ross	PROPN
abr-549	109	2	et	et	PROPN
abr-549	109	3	al	al	PROPN
abr-549	109	4	.	.	PROPN
abr-549	110	1	(	(	PUNCT
abr-549	110	2	2008	2008	NUM
abr-549	110	3	)	)	PUNCT
abr-549	110	4	criticize	criticize	VERB
abr-549	110	5	the	the	DET
abr-549	110	6	previous	previous	ADJ
abr-549	110	7	models	model	NOUN
abr-549	110	8	for	for	ADP
abr-549	110	9	being	be	AUX
abr-549	110	10	derived	derive	VERB
abr-549	110	11	from	from	ADP
abr-549	110	12	the	the	DET
abr-549	110	13	perspectives	perspective	NOUN
abr-549	110	14	of	of	ADP
abr-549	110	15	manufactured	manufacture	VERB
abr-549	110	16	goods	good	NOUN
abr-549	110	17	and	and	CCONJ
abr-549	110	18	are	be	AUX
abr-549	110	19	not	not	PART
abr-549	110	20	addressing	address	VERB
abr-549	110	21	the	the	DET
abr-549	110	22	importance	importance	NOUN
abr-549	110	23	of	of	ADP
abr-549	110	24	the	the	DET
abr-549	110	25	consumer	consumer	NOUN
abr-549	110	26	’s	’s	PART
abr-549	110	27	actual	actual	ADJ
abr-549	110	28	experience	experience	NOUN
abr-549	110	29	.	.	PUNCT
abr-549	111	1	they	they	PRON
abr-549	111	2	state	state	VERB
abr-549	111	3	that	that	SCONJ
abr-549	111	4	addressing	address	VERB
abr-549	111	5	actual	actual	ADJ
abr-549	111	6	experience	experience	NOUN
abr-549	111	7	is	be	AUX
abr-549	111	8	critical	critical	ADJ
abr-549	111	9	due	due	ADP
abr-549	111	10	to	to	ADP
abr-549	111	11	the	the	DET
abr-549	111	12	experiential	experiential	ADJ
abr-549	111	13	nature	nature	NOUN
abr-549	111	14	of	of	ADP
abr-549	111	15	spectator	spectator	NOUN
abr-549	111	16	sport	sport	NOUN
abr-549	111	17	.	.	PUNCT
abr-549	112	1	ross	ross	PROPN
abr-549	112	2	et	et	PROPN
abr-549	112	3	al	al	PROPN
abr-549	112	4	.	.	PROPN
abr-549	113	1	(	(	PUNCT
abr-549	113	2	2008	2008	NUM
abr-549	113	3	)	)	PUNCT
abr-549	113	4	empirically	empirically	ADV
abr-549	113	5	test	test	NOUN
abr-549	113	6	ross	ross	PROPN
abr-549	113	7	(	(	PUNCT
abr-549	113	8	2006	2006	NUM
abr-549	113	9	)	)	PUNCT
abr-549	113	10	’s	’s	PART
abr-549	113	11	sbbe	sbbe	NOUN
abr-549	113	12	model	model	NOUN
abr-549	113	13	,	,	PUNCT
abr-549	113	14	which	which	PRON
abr-549	113	15	includes	include	VERB
abr-549	113	16	dimensions	dimension	NOUN
abr-549	113	17	for	for	ADP
abr-549	113	18	brand	brand	NOUN
abr-549	113	19	associations	association	NOUN
abr-549	113	20	and	and	CCONJ
abr-549	113	21	brand	brand	NOUN
abr-549	113	22	awareness	awareness	NOUN
abr-549	113	23	in	in	ADP
abr-549	113	24	line	line	NOUN
abr-549	113	25	with	with	ADP
abr-549	113	26	keller	keller	PROPN
abr-549	113	27	(	(	PUNCT
abr-549	113	28	1993	1993	NUM
abr-549	113	29	)	)	PUNCT
abr-549	113	30	’s	’	VERB
abr-549	113	31	cbbe	cbbe	NOUN
abr-549	113	32	model	model	NOUN
abr-549	113	33	.	.	PUNCT
abr-549	114	1	the	the	DET
abr-549	114	2	results	result	NOUN
abr-549	114	3	of	of	ADP
abr-549	114	4	ross	ross	PROPN
abr-549	114	5	et	et	PROPN
abr-549	114	6	al	al	PROPN
abr-549	114	7	.	.	PROPN
abr-549	114	8	(	(	PUNCT
abr-549	114	9	2008	2008	NUM
abr-549	114	10	)	)	PUNCT
abr-549	114	11	show	show	VERB
abr-549	114	12	that	that	SCONJ
abr-549	114	13	brand	brand	NOUN
abr-549	114	14	awareness	awareness	NOUN
abr-549	114	15	and	and	CCONJ
abr-549	114	16	brand	brand	NOUN
abr-549	114	17	associations	association	NOUN
abr-549	114	18	are	be	AUX
abr-549	114	19	relevant	relevant	ADJ
abr-549	114	20	constructs	construct	NOUN
abr-549	114	21	for	for	ADP
abr-549	114	22	their	their	PRON
abr-549	114	23	sbbe	sbbe	NOUN
abr-549	114	24	model	model	NOUN
abr-549	114	25	for	for	ADP
abr-549	114	26	a	a	DET
abr-549	114	27	sports	sport	NOUN
abr-549	114	28	team	team	NOUN
abr-549	114	29	.	.	PUNCT
abr-549	115	1	moreover	moreover	ADV
abr-549	115	2	,	,	PUNCT
abr-549	115	3	ross	ross	PROPN
abr-549	115	4	et	et	PROPN
abr-549	115	5	al	al	PROPN
abr-549	115	6	.	.	PROPN
abr-549	116	1	(	(	PUNCT
abr-549	116	2	2008	2008	NUM
abr-549	116	3	)	)	PUNCT
abr-549	116	4	find	find	VERB
abr-549	116	5	that	that	SCONJ
abr-549	116	6	success	success	NOUN
abr-549	116	7	and	and	CCONJ
abr-549	116	8	team	team	NOUN
abr-549	116	9	characteristics	characteristic	NOUN
abr-549	116	10	constructs	construct	NOUN
abr-549	116	11	are	be	AUX
abr-549	116	12	the	the	DET
abr-549	116	13	strongest	strong	ADJ
abr-549	116	14	two	two	NUM
abr-549	116	15	dimensions	dimension	NOUN
abr-549	116	16	of	of	ADP
abr-549	116	17	the	the	DET
abr-549	116	18	sports	sport	NOUN
abr-549	116	19	team	team	NOUN
abr-549	116	20	brand	brand	NOUN
abr-549	116	21	associations	associations	PROPN
abr-549	116	22	.	.	PUNCT
abr-549	117	1	ross	ross	PROPN
abr-549	117	2	et	et	PROPN
abr-549	117	3	al	al	PROPN
abr-549	117	4	.	.	PROPN
abr-549	118	1	(	(	PUNCT
abr-549	118	2	2008	2008	NUM
abr-549	118	3	)	)	PUNCT
abr-549	118	4	conclude	conclude	VERB
abr-549	118	5	that	that	SCONJ
abr-549	118	6	their	their	PRON
abr-549	118	7	model	model	NOUN
abr-549	118	8	is	be	AUX
abr-549	118	9	a	a	DET
abr-549	118	10	reliable	reliable	ADJ
abr-549	118	11	tool	tool	NOUN
abr-549	118	12	to	to	PART
abr-549	118	13	measure	measure	VERB
abr-549	118	14	brand	brand	NOUN
abr-549	118	15	equity	equity	NOUN
abr-549	118	16	in	in	ADP
abr-549	118	17	sports	sports	PROPN
abr-549	118	18	.	.	PUNCT
abr-549	119	1	biscaia	biscaia	PROPN
abr-549	119	2	et	et	PROPN
abr-549	119	3	al	al	PROPN
abr-549	119	4	.	.	PROPN
abr-549	120	1	(	(	PUNCT
abr-549	120	2	2013	2013	NUM
abr-549	120	3	)	)	PUNCT
abr-549	120	4	empirically	empirically	ADV
abr-549	120	5	test	test	NOUN
abr-549	120	6	ross	ross	PROPN
abr-549	120	7	et	et	PROPN
abr-549	120	8	al	al	PROPN
abr-549	120	9	.	.	PROPN
abr-549	121	1	(	(	PUNCT
abr-549	121	2	2008	2008	NUM
abr-549	121	3	)	)	PUNCT
abr-549	121	4	’s	’s	PART
abr-549	121	5	sbbe	sbbe	NOUN
abr-549	121	6	model	model	NOUN
abr-549	121	7	on	on	ADP
abr-549	121	8	the	the	DET
abr-549	121	9	portuguese	portuguese	ADJ
abr-549	121	10	soccer	soccer	NOUN
abr-549	121	11	league	league	NOUN
abr-549	121	12	.	.	PUNCT
abr-549	122	1	their	their	PRON
abr-549	122	2	final	final	ADJ
abr-549	122	3	model	model	NOUN
abr-549	122	4	includes	include	VERB
abr-549	122	5	ten	ten	NUM
abr-549	122	6	brand	brand	NOUN
abr-549	122	7	association	association	NOUN
abr-549	122	8	dimensions	dimension	NOUN
abr-549	122	9	.	.	PUNCT
abr-549	123	1	results	result	NOUN
abr-549	123	2	of	of	ADP
abr-549	123	3	the	the	DET
abr-549	123	4	multi	multi	ADJ
abr-549	123	5	-	-	ADJ
abr-549	123	6	group	group	NOUN
abr-549	123	7	analysis	analysis	NOUN
abr-549	123	8	reveal	reveal	VERB
abr-549	123	9	that	that	SCONJ
abr-549	123	10	the	the	DET
abr-549	123	11	sbbe	sbbe	NOUN
abr-549	123	12	model	model	NOUN
abr-549	123	13	is	be	AUX
abr-549	123	14	a	a	DET
abr-549	123	15	valid	valid	ADJ
abr-549	123	16	tool	tool	NOUN
abr-549	123	17	for	for	ADP
abr-549	123	18	assessing	assess	VERB
abr-549	123	19	the	the	DET
abr-549	123	20	brand	brand	NOUN
abr-549	123	21	equity	equity	NOUN
abr-549	123	22	of	of	ADP
abr-549	123	23	soccer	soccer	NOUN
abr-549	123	24	teams	team	NOUN
abr-549	123	25	in	in	ADP
abr-549	123	26	europe	europe	PROPN
abr-549	123	27	.	.	PUNCT
abr-549	124	1	their	their	PRON
abr-549	124	2	results	result	NOUN
abr-549	124	3	also	also	ADV
abr-549	124	4	indicate	indicate	VERB
abr-549	124	5	that	that	SCONJ
abr-549	124	6	all	all	DET
abr-549	124	7	ten	ten	NUM
abr-549	124	8	dimensions	dimension	NOUN
abr-549	124	9	of	of	ADP
abr-549	124	10	brand	brand	NOUN
abr-549	124	11	associations	association	NOUN
abr-549	124	12	showed	show	VERB
abr-549	124	13	statistically	statistically	ADV
abr-549	124	14	significant	significant	ADJ
abr-549	124	15	relationships	relationship	NOUN
abr-549	124	16	with	with	ADP
abr-549	124	17	the	the	DET
abr-549	124	18	second	second	ADJ
abr-549	124	19	-	-	PUNCT
abr-549	124	20	order	order	NOUN
abr-549	124	21	construct	construct	NOUN
abr-549	124	22	of	of	ADP
abr-549	124	23	brand	brand	NOUN
abr-549	124	24	associations	association	NOUN
abr-549	124	25	.	.	PUNCT
abr-549	125	1	the	the	DET
abr-549	125	2	strongest	strong	ADJ
abr-549	125	3	dimension	dimension	NOUN
abr-549	125	4	of	of	ADP
abr-549	125	5	brand	brand	NOUN
abr-549	125	6	associations	association	NOUN
abr-549	125	7	is	be	AUX
abr-549	125	8	team	team	NOUN
abr-549	125	9	success	success	NOUN
abr-549	125	10	.	.	PUNCT
abr-549	126	1	kunkel	kunkel	PROPN
abr-549	126	2	et	et	PROPN
abr-549	126	3	al	al	PROPN
abr-549	126	4	.	.	PROPN
abr-549	127	1	(	(	PUNCT
abr-549	127	2	2013	2013	NUM
abr-549	127	3	)	)	PUNCT
abr-549	127	4	is	be	AUX
abr-549	127	5	the	the	DET
abr-549	127	6	first	first	ADJ
abr-549	127	7	study	study	NOUN
abr-549	127	8	to	to	PART
abr-549	127	9	explore	explore	VERB
abr-549	127	10	the	the	DET
abr-549	127	11	role	role	NOUN
abr-549	127	12	of	of	ADP
abr-549	127	13	branding	brand	VERB
abr-549	127	14	in	in	ADP
abr-549	127	15	the	the	DET
abr-549	127	16	sports	sport	NOUN
abr-549	127	17	league	league	NOUN
abr-549	127	18	context	context	NOUN
abr-549	127	19	.	.	PUNCT
abr-549	128	1	they	they	PRON
abr-549	128	2	test	test	VERB
abr-549	128	3	different	different	ADJ
abr-549	128	4	driver	driver	NOUN
abr-549	128	5	roles	role	NOUN
abr-549	128	6	of	of	ADP
abr-549	128	7	the	the	DET
abr-549	128	8	league	league	NOUN
abr-549	128	9	and	and	CCONJ
abr-549	128	10	team	team	NOUN
abr-549	128	11	brands	brand	NOUN
abr-549	128	12	on	on	ADP
abr-549	128	13	consumer	consumer	NOUN
abr-549	128	14	loyalty	loyalty	NOUN
abr-549	128	15	.	.	PUNCT
abr-549	129	1	they	they	PRON
abr-549	129	2	find	find	VERB
abr-549	129	3	that	that	SCONJ
abr-549	129	4	a	a	DET
abr-549	129	5	co	co	ADJ
abr-549	129	6	-	-	ADJ
abr-549	129	7	dominant	dominant	ADJ
abr-549	129	8	brand	brand	NOUN
abr-549	129	9	relationship	relationship	NOUN
abr-549	129	10	exists	exist	VERB
abr-549	129	11	between	between	ADP
abr-549	129	12	professional	professional	ADJ
abr-549	129	13	sports	sport	NOUN
abr-549	129	14	leagues	league	NOUN
abr-549	129	15	and	and	CCONJ
abr-549	129	16	their	their	PRON
abr-549	129	17	affiliated	affiliated	ADJ
abr-549	129	18	teams	team	NOUN
abr-549	129	19	,	,	PUNCT
abr-549	129	20	which	which	PRON
abr-549	129	21	is	be	AUX
abr-549	129	22	the	the	DET
abr-549	129	23	prevalent	prevalent	ADJ
abr-549	129	24	perceived	perceive	VERB
abr-549	129	25	brand	brand	NOUN
abr-549	129	26	relationship	relationship	NOUN
abr-549	129	27	.	.	PUNCT
abr-549	130	1	despite	despite	SCONJ
abr-549	130	2	these	these	DET
abr-549	130	3	results	result	NOUN
abr-549	130	4	,	,	PUNCT
abr-549	130	5	a	a	DET
abr-549	130	6	few	few	ADJ
abr-549	130	7	studies	study	NOUN
abr-549	130	8	have	have	AUX
abr-549	130	9	further	far	ADV
abr-549	130	10	explored	explore	VERB
abr-549	130	11	this	this	DET
abr-549	130	12	co	co	ADJ
abr-549	130	13	-	-	ADJ
abr-549	130	14	dominant	dominant	ADJ
abr-549	130	15	relationship	relationship	NOUN
abr-549	130	16	.	.	PUNCT
abr-549	131	1	in	in	ADP
abr-549	131	2	a	a	DET
abr-549	131	3	different	different	ADJ
abr-549	131	4	study	study	NOUN
abr-549	131	5	,	,	PUNCT
abr-549	131	6	kunkel	kunkel	PROPN
abr-549	131	7	et	et	PROPN
abr-549	131	8	al	al	PROPN
abr-549	131	9	.	.	PROPN
abr-549	132	1	(	(	PUNCT
abr-549	132	2	2014	2014	NUM
abr-549	132	3	)	)	PUNCT
abr-549	132	4	modified	modify	VERB
abr-549	132	5	and	and	CCONJ
abr-549	132	6	integrated	integrate	VERB
abr-549	132	7	gladden	gladden	NOUN
abr-549	132	8	and	and	CCONJ
abr-549	132	9	funk	funk	NOUN
abr-549	132	10	(	(	PUNCT
abr-549	132	11	2002	2002	NUM
abr-549	132	12	)	)	PUNCT
abr-549	132	13	’s	’	VERB
abr-549	132	14	and	and	CCONJ
abr-549	132	15	ross	ross	VERB
abr-549	132	16	et	et	PROPN
abr-549	132	17	al	al	PROPN
abr-549	132	18	.	.	PROPN
abr-549	132	19	(	(	PUNCT
abr-549	132	20	2008	2008	NUM
abr-549	132	21	)	)	PUNCT
abr-549	132	22	’s	’s	PART
abr-549	132	23	team	team	NOUN
abr-549	132	24	-	-	PUNCT
abr-549	132	25	based	base	VERB
abr-549	132	26	brand	brand	NOUN
abr-549	132	27	associations	association	NOUN
abr-549	132	28	frameworks	framework	NOUN
abr-549	132	29	to	to	PART
abr-549	132	30	measure	measure	VERB
abr-549	132	31	league	league	PROPN
abr-549	132	32	brand	brand	NOUN
abr-549	132	33	associations	association	NOUN
abr-549	132	34	.	.	PUNCT
abr-549	133	1	they	they	PRON
abr-549	133	2	indicate	indicate	VERB
abr-549	133	3	that	that	SCONJ
abr-549	133	4	brand	brand	NOUN
abr-549	133	5	associations	association	NOUN
abr-549	133	6	for	for	ADP
abr-549	133	7	a	a	DET
abr-549	133	8	professional	professional	ADJ
abr-549	133	9	sports	sport	NOUN
abr-549	133	10	league	league	NOUN
abr-549	133	11	represent	represent	VERB
abr-549	133	12	attributes	attribute	NOUN
abr-549	133	13	,	,	PUNCT
abr-549	133	14	benefits	benefit	NOUN
abr-549	133	15	,	,	PUNCT
abr-549	133	16	and	and	CCONJ
abr-549	133	17	attitudes	attitude	NOUN
abr-549	133	18	linked	link	VERB
abr-549	133	19	in	in	ADP
abr-549	133	20	consumer	consumer	NOUN
abr-549	133	21	’s	’s	PART
abr-549	133	22	mind	mind	NOUN
abr-549	133	23	with	with	ADP
abr-549	133	24	that	that	DET
abr-549	133	25	league	league	NOUN
abr-549	133	26	.	.	PUNCT
abr-549	134	1	this	this	PRON
abr-549	134	2	is	be	AUX
abr-549	134	3	the	the	DET
abr-549	134	4	first	first	ADJ
abr-549	134	5	study	study	NOUN
abr-549	134	6	to	to	PART
abr-549	134	7	examine	examine	VERB
abr-549	134	8	league	league	NOUN
abr-549	134	9	brand	brand	PROPN
abr-549	134	10	associations	association	NOUN
abr-549	134	11	from	from	ADP
abr-549	134	12	consumers	consumer	NOUN
abr-549	134	13	’	’	PART
abr-549	134	14	perspectives	perspective	NOUN
abr-549	134	15	and	and	CCONJ
abr-549	134	16	their	their	PRON
abr-549	134	17	results	result	NOUN
abr-549	134	18	reveal	reveal	VERB
abr-549	134	19	that	that	SCONJ
abr-549	134	20	existing	exist	VERB
abr-549	134	21	team	team	NOUN
abr-549	134	22	brand	brand	NOUN
abr-549	134	23	equity	equity	PROPN
abr-549	134	24	literature	literature	PROPN
abr-549	134	25	can	can	AUX
abr-549	134	26	be	be	AUX
abr-549	134	27	applied	apply	VERB
abr-549	134	28	to	to	PART
abr-549	134	29	explore	explore	VERB
abr-549	134	30	consumerbased	consumerbase	VERB
abr-549	134	31	league	league	NOUN
abr-549	134	32	brand	brand	NOUN
abr-549	134	33	associations	association	NOUN
abr-549	134	34	of	of	ADP
abr-549	134	35	sports	sport	NOUN
abr-549	134	36	leagues	league	NOUN
abr-549	134	37	.	.	PUNCT
abr-549	135	1	kunkel	kunkel	PROPN
abr-549	135	2	et	et	PROPN
abr-549	135	3	al	al	PROPN
abr-549	135	4	.	.	PROPN
abr-549	136	1	(	(	PUNCT
abr-549	136	2	2014	2014	NUM
abr-549	136	3	)	)	PUNCT
abr-549	136	4	conclude	conclude	VERB
abr-549	136	5	that	that	SCONJ
abr-549	136	6	team	team	NOUN
abr-549	136	7	brand	brand	NOUN
abr-549	136	8	associations	association	NOUN
abr-549	136	9	used	use	VERB
abr-549	136	10	in	in	ADP
abr-549	136	11	previous	previous	ADJ
abr-549	136	12	research	research	NOUN
abr-549	136	13	(	(	PUNCT
abr-549	136	14	bauer	bauer	PROPN
abr-549	136	15	et	et	PROPN
abr-549	136	16	al	al	PROPN
abr-549	136	17	.	.	PROPN
abr-549	136	18	,	,	PUNCT
abr-549	136	19	2008	2008	NUM
abr-549	136	20	;	;	PUNCT
abr-549	136	21	gladden	gladden	PROPN
abr-549	136	22	&	&	CCONJ
abr-549	136	23	funk	funk	NOUN
abr-549	136	24	2002	2002	NUM
abr-549	136	25	;	;	PUNCT
abr-549	136	26	ross	ross	PROPN
abr-549	136	27	et	et	PROPN
abr-549	136	28	al	al	PROPN
abr-549	136	29	.	.	PROPN
abr-549	136	30	,	,	PUNCT
abr-549	136	31	2006	2006	NUM
abr-549	136	32	;	;	PUNCT
abr-549	136	33	ross	ross	PROPN
abr-549	136	34	et	et	PROPN
abr-549	136	35	al	al	PROPN
abr-549	136	36	.	.	PROPN
abr-549	136	37	,	,	PUNCT
abr-549	136	38	2008	2008	NUM
abr-549	136	39	)	)	PUNCT
abr-549	136	40	are	be	AUX
abr-549	136	41	relevant	relevant	ADJ
abr-549	136	42	for	for	ADP
abr-549	136	43	sports	sport	NOUN
abr-549	136	44	leagues	league	NOUN
abr-549	136	45	.	.	PUNCT
abr-549	137	1	kunkel	kunkel	PROPN
abr-549	137	2	et	et	PROPN
abr-549	137	3	al	al	PROPN
abr-549	137	4	.	.	PROPN
abr-549	138	1	(	(	PUNCT
abr-549	138	2	2017	2017	NUM
abr-549	138	3	)	)	PUNCT
abr-549	138	4	have	have	AUX
abr-549	138	5	integrated	integrate	VERB
abr-549	138	6	brand	brand	NOUN
abr-549	138	7	architecture	architecture	NOUN
abr-549	138	8	and	and	CCONJ
abr-549	138	9	brand	brand	NOUN
abr-549	138	10	associations	association	NOUN
abr-549	138	11	literature	literature	PROPN
abr-549	138	12	to	to	PART
abr-549	138	13	examine	examine	VERB
abr-549	138	14	the	the	DET
abr-549	138	15	role	role	NOUN
abr-549	138	16	of	of	ADP
abr-549	138	17	league	league	NOUN
abr-549	138	18	brand	brand	NOUN
abr-549	138	19	on	on	ADP
abr-549	138	20	the	the	DET
abr-549	138	21	relationship	relationship	NOUN
abr-549	138	22	between	between	ADP
abr-549	138	23	the	the	DET
abr-549	138	24	team	team	NOUN
abr-549	138	25	brand	brand	NOUN
abr-549	138	26	and	and	CCONJ
abr-549	138	27	team	team	NOUN
abr-549	138	28	-	-	PUNCT
abr-549	138	29	related	relate	VERB
abr-549	138	30	behavior	behavior	NOUN
abr-549	138	31	.	.	PUNCT
abr-549	139	1	they	they	PRON
abr-549	139	2	state	state	VERB
abr-549	139	3	that	that	SCONJ
abr-549	139	4	while	while	SCONJ
abr-549	139	5	sports	sport	NOUN
abr-549	139	6	leagues	league	NOUN
abr-549	139	7	and	and	CCONJ
abr-549	139	8	teams	team	NOUN
abr-549	139	9	represent	represent	VERB
abr-549	139	10	unique	unique	ADJ
abr-549	139	11	entities	entity	NOUN
abr-549	139	12	,	,	PUNCT
abr-549	139	13	team	team	NOUN
abr-549	139	14	brands	brand	NOUN
abr-549	139	15	can	can	AUX
abr-549	139	16	influence	influence	VERB
abr-549	139	17	the	the	DET
abr-549	139	18	league	league	NOUN
abr-549	139	19	brand	brand	NOUN
abr-549	139	20	and	and	CCONJ
abr-549	139	21	the	the	DET
abr-549	139	22	league	league	NOUN
abr-549	139	23	brand	brand	NOUN
abr-549	139	24	can	can	AUX
abr-549	139	25	influence	influence	VERB
abr-549	139	26	team	team	NOUN
abr-549	139	27	-	-	PUNCT
abr-549	139	28	related	relate	VERB
abr-549	139	29	behavior	behavior	NOUN
abr-549	139	30	.	.	PUNCT
abr-549	140	1	thus	thus	ADV
abr-549	140	2	,	,	PUNCT
abr-549	140	3	teams	team	NOUN
abr-549	140	4	affiliated	affiliate	VERB
abr-549	140	5	with	with	ADP
abr-549	140	6	a	a	DET
abr-549	140	7	strong	strong	ADJ
abr-549	140	8	league	league	NOUN
abr-549	140	9	brand	brand	NOUN
abr-549	140	10	benefit	benefit	NOUN
abr-549	140	11	from	from	ADP
abr-549	140	12	the	the	DET
abr-549	140	13	positive	positive	ADJ
abr-549	140	14	league	league	NOUN
abr-549	140	15	brand	brand	NOUN
abr-549	140	16	associations	association	NOUN
abr-549	140	17	that	that	PRON
abr-549	140	18	consumers	consumer	NOUN
abr-549	140	19	form	form	VERB
abr-549	140	20	.	.	PUNCT
abr-549	141	1	however	however	ADV
abr-549	141	2	,	,	PUNCT
abr-549	141	3	the	the	DET
abr-549	141	4	studies	study	NOUN
abr-549	141	5	that	that	PRON
abr-549	141	6	focus	focus	VERB
abr-549	141	7	on	on	ADP
abr-549	141	8	sports	sport	NOUN
abr-549	141	9	team	team	NOUN
abr-549	141	10	brand	brand	NOUN
abr-549	141	11	associations	association	NOUN
abr-549	141	12	and	and	CCONJ
abr-549	141	13	brand	brand	NOUN
abr-549	141	14	equity	equity	NOUN
abr-549	141	15	do	do	AUX
abr-549	141	16	not	not	PART
abr-549	141	17	address	address	VERB
abr-549	141	18	the	the	DET
abr-549	141	19	league	league	NOUN
abr-549	141	20	brand	brand	NOUN
abr-549	141	21	associations	association	NOUN
abr-549	141	22	or	or	CCONJ
abr-549	141	23	brand	brand	NOUN
abr-549	141	24	equity	equity	NOUN
abr-549	141	25	(	(	PUNCT
abr-549	141	26	bauer	bauer	PROPN
abr-549	141	27	et	et	PROPN
abr-549	141	28	al	al	PROPN
abr-549	141	29	.	.	PROPN
abr-549	141	30	,	,	PUNCT
abr-549	141	31	2008	2008	NUM
abr-549	141	32	;	;	PUNCT
abr-549	141	33	gladden	gladden	PROPN
abr-549	141	34	&	&	CCONJ
abr-549	141	35	funk	funk	NOUN
abr-549	141	36	2002	2002	NUM
abr-549	141	37	;	;	PUNCT
abr-549	141	38	ross	ross	PROPN
abr-549	141	39	et	et	PROPN
abr-549	141	40	al	al	PROPN
abr-549	141	41	.	.	PROPN
abr-549	141	42	,	,	PUNCT
abr-549	141	43	2006	2006	NUM
abr-549	141	44	;	;	PUNCT
abr-549	141	45	ross	ross	PROPN
abr-549	141	46	et	et	PROPN
abr-549	141	47	al	al	PROPN
abr-549	141	48	.	.	PROPN
abr-549	141	49	,	,	PUNCT
abr-549	141	50	2008	2008	NUM
abr-549	141	51	)	)	PUNCT
abr-549	141	52	.	.	PUNCT
abr-549	142	1	prior	prior	ADJ
abr-549	142	2	studies	study	NOUN
abr-549	142	3	that	that	PRON
abr-549	142	4	cover	cover	VERB
abr-549	142	5	sports	sport	NOUN
abr-549	142	6	leagues	league	NOUN
abr-549	142	7	(	(	PUNCT
abr-549	142	8	kunkel	kunkel	PROPN
abr-549	142	9	et	et	PROPN
abr-549	142	10	al	al	PROPN
abr-549	142	11	.	.	PROPN
abr-549	142	12	,	,	PUNCT
abr-549	142	13	2013	2013	NUM
abr-549	142	14	;	;	PUNCT
abr-549	142	15	kunkel	kunkel	PROPN
abr-549	142	16	et	et	PROPN
abr-549	142	17	al	al	PROPN
abr-549	142	18	.	.	PROPN
abr-549	142	19	,	,	PUNCT
abr-549	142	20	2014	2014	NUM
abr-549	142	21	)	)	PUNCT
abr-549	142	22	provide	provide	VERB
abr-549	142	23	some	some	DET
abr-549	142	24	insights	insight	NOUN
abr-549	142	25	about	about	ADP
abr-549	142	26	the	the	DET
abr-549	142	27	league	league	NOUN
abr-549	142	28	brand	brand	NOUN
abr-549	142	29	associations	association	NOUN
abr-549	142	30	(	(	PUNCT
abr-549	142	31	kunkel	kunkel	PROPN
abr-549	142	32	et	et	PROPN
abr-549	142	33	al	al	PROPN
abr-549	142	34	.	.	PROPN
abr-549	142	35	,	,	PUNCT
abr-549	142	36	2014	2014	NUM
abr-549	142	37	)	)	PUNCT
abr-549	142	38	,	,	PUNCT
abr-549	142	39	the	the	DET
abr-549	142	40	role	role	NOUN
abr-549	142	41	of	of	ADP
abr-549	142	42	league	league	NOUN
abr-549	142	43	brand	brand	NOUN
abr-549	142	44	on	on	ADP
abr-549	142	45	the	the	DET
abr-549	142	46	relationship	relationship	NOUN
abr-549	142	47	between	between	ADP
abr-549	142	48	the	the	DET
abr-549	142	49	team	team	NOUN
abr-549	142	50	brand	brand	NOUN
abr-549	142	51	and	and	CCONJ
abr-549	142	52	team	team	NOUN
abr-549	142	53	-	-	PUNCT
abr-549	142	54	related	relate	VERB
abr-549	142	55	behavior	behavior	NOUN
abr-549	142	56	(	(	PUNCT
abr-549	142	57	kunkel	kunkel	PROPN
abr-549	142	58	et	et	PROPN
abr-549	142	59	al	al	PROPN
abr-549	142	60	.	.	PROPN
abr-549	142	61	,	,	PUNCT
abr-549	142	62	43	43	NUM
abr-549	142	63	2017	2017	NUM
abr-549	142	64	)	)	PUNCT
abr-549	142	65	and	and	CCONJ
abr-549	142	66	the	the	DET
abr-549	142	67	driver	driver	NOUN
abr-549	142	68	roles	role	NOUN
abr-549	142	69	of	of	ADP
abr-549	142	70	leagues	league	NOUN
abr-549	142	71	and	and	CCONJ
abr-549	142	72	teams	team	NOUN
abr-549	142	73	(	(	PUNCT
abr-549	142	74	kunkel	kunkel	PROPN
abr-549	142	75	et	et	PROPN
abr-549	142	76	al	al	PROPN
abr-549	142	77	.	.	PROPN
abr-549	142	78	,	,	PUNCT
abr-549	142	79	2013	2013	NUM
abr-549	142	80	)	)	PUNCT
abr-549	142	81	.	.	PUNCT
abr-549	143	1	however	however	ADV
abr-549	143	2	,	,	PUNCT
abr-549	143	3	these	these	DET
abr-549	143	4	studies	study	NOUN
abr-549	143	5	use	use	VERB
abr-549	143	6	single	single	ADJ
abr-549	143	7	-	-	PUNCT
abr-549	143	8	item	item	NOUN
abr-549	143	9	scales	scale	NOUN
abr-549	143	10	to	to	PART
abr-549	143	11	measure	measure	VERB
abr-549	143	12	each	each	DET
abr-549	143	13	brand	brand	NOUN
abr-549	143	14	association	association	NOUN
abr-549	143	15	dimension	dimension	NOUN
abr-549	143	16	and	and	CCONJ
abr-549	143	17	do	do	AUX
abr-549	143	18	not	not	PART
abr-549	143	19	provide	provide	VERB
abr-549	143	20	multi	multi	ADJ
abr-549	143	21	-	-	ADJ
abr-549	143	22	item	item	ADJ
abr-549	143	23	scales	scale	NOUN
abr-549	143	24	for	for	ADP
abr-549	143	25	sports	sport	NOUN
abr-549	143	26	league	league	PROPN
abr-549	143	27	brand	brand	PROPN
abr-549	143	28	association	association	PROPN
abr-549	143	29	dimensions	dimension	NOUN
abr-549	143	30	.	.	PUNCT
abr-549	144	1	they	they	PRON
abr-549	144	2	also	also	ADV
abr-549	144	3	do	do	AUX
abr-549	144	4	not	not	PART
abr-549	144	5	examine	examine	VERB
abr-549	144	6	the	the	DET
abr-549	144	7	relationships	relationship	NOUN
abr-549	144	8	among	among	ADP
abr-549	144	9	the	the	DET
abr-549	144	10	brand	brand	NOUN
abr-549	144	11	association	association	NOUN
abr-549	144	12	dimensions	dimension	NOUN
abr-549	144	13	as	as	SCONJ
abr-549	144	14	they	they	PRON
abr-549	144	15	use	use	VERB
abr-549	144	16	formative	formative	ADJ
abr-549	144	17	models	model	NOUN
abr-549	144	18	.	.	PUNCT
abr-549	145	1	further	far	ADV
abr-549	145	2	,	,	PUNCT
abr-549	145	3	they	they	PRON
abr-549	145	4	have	have	AUX
abr-549	145	5	never	never	ADV
abr-549	145	6	linked	link	VERB
abr-549	145	7	the	the	DET
abr-549	145	8	league	league	NOUN
abr-549	145	9	brand	brand	NOUN
abr-549	145	10	associations	association	NOUN
abr-549	145	11	to	to	PART
abr-549	145	12	league	league	VERB
abr-549	145	13	brand	brand	NOUN
abr-549	145	14	equity	equity	NOUN
abr-549	145	15	,	,	PUNCT
abr-549	145	16	nor	nor	CCONJ
abr-549	145	17	do	do	AUX
abr-549	145	18	they	they	PRON
abr-549	145	19	offer	offer	VERB
abr-549	145	20	measures	measure	NOUN
abr-549	145	21	for	for	ADP
abr-549	145	22	league	league	NOUN
abr-549	145	23	brand	brand	PROPN
abr-549	145	24	equity	equity	PROPN
abr-549	145	25	.	.	PUNCT
abr-549	146	1	hence	hence	ADV
abr-549	146	2	,	,	PUNCT
abr-549	146	3	it	it	PRON
abr-549	146	4	is	be	AUX
abr-549	146	5	essential	essential	ADJ
abr-549	146	6	to	to	PART
abr-549	146	7	examine	examine	VERB
abr-549	146	8	the	the	DET
abr-549	146	9	sports	sport	NOUN
abr-549	146	10	leagues	league	NOUN
abr-549	146	11	'	'	PART
abr-549	146	12	brand	brand	NOUN
abr-549	146	13	associations	association	NOUN
abr-549	146	14	,	,	PUNCT
abr-549	146	15	which	which	PRON
abr-549	146	16	could	could	AUX
abr-549	146	17	help	help	VERB
abr-549	146	18	to	to	PART
abr-549	146	19	create	create	VERB
abr-549	146	20	a	a	DET
abr-549	146	21	strong	strong	ADJ
abr-549	146	22	league	league	NOUN
abr-549	146	23	brand	brand	NOUN
abr-549	146	24	equity	equity	PROPN
abr-549	146	25	.	.	PUNCT
abr-549	147	1	this	this	DET
abr-549	147	2	study	study	NOUN
abr-549	147	3	intends	intend	VERB
abr-549	147	4	to	to	PART
abr-549	147	5	fill	fill	VERB
abr-549	147	6	this	this	DET
abr-549	147	7	gap	gap	NOUN
abr-549	147	8	in	in	ADP
abr-549	147	9	the	the	DET
abr-549	147	10	literature	literature	NOUN
abr-549	147	11	by	by	ADP
abr-549	147	12	examining	examine	VERB
abr-549	147	13	the	the	DET
abr-549	147	14	fbba	fbba	NOUN
abr-549	147	15	of	of	ADP
abr-549	147	16	a	a	DET
abr-549	147	17	sport	sport	NOUN
abr-549	147	18	(	(	PUNCT
abr-549	147	19	soccer	soccer	NOUN
abr-549	147	20	)	)	PUNCT
abr-549	147	21	league	league	NOUN
abr-549	147	22	–	–	PUNCT
abr-549	147	23	measured	measure	VERB
abr-549	147	24	with	with	ADP
abr-549	147	25	a	a	DET
abr-549	147	26	multi	multi	ADJ
abr-549	147	27	-	-	ADJ
abr-549	147	28	item	item	ADJ
abr-549	147	29	scale	scale	NOUN
abr-549	147	30	.	.	PUNCT
abr-549	148	1	further	far	ADV
abr-549	148	2	,	,	PUNCT
abr-549	148	3	drawing	draw	VERB
abr-549	148	4	from	from	ADP
abr-549	148	5	the	the	DET
abr-549	148	6	previous	previous	ADJ
abr-549	148	7	sports	sport	NOUN
abr-549	148	8	branding	branding	NOUN
abr-549	148	9	literature	literature	NOUN
abr-549	148	10	,	,	PUNCT
abr-549	148	11	this	this	DET
abr-549	148	12	study	study	NOUN
abr-549	148	13	proposes	propose	VERB
abr-549	148	14	that	that	SCONJ
abr-549	148	15	:	:	PUNCT
abr-549	148	16	h1	h1	X
abr-549	148	17	.	.	PUNCT
abr-549	149	1	a	a	DET
abr-549	149	2	positive	positive	ADJ
abr-549	149	3	relationship	relationship	NOUN
abr-549	149	4	exists	exist	VERB
abr-549	149	5	between	between	ADP
abr-549	149	6	fan	fan	NOUN
abr-549	149	7	-	-	PUNCT
abr-549	149	8	based	base	VERB
abr-549	149	9	brand	brand	NOUN
abr-549	149	10	associations	association	NOUN
abr-549	149	11	and	and	CCONJ
abr-549	149	12	league	league	PROPN
abr-549	149	13	brand	brand	PROPN
abr-549	149	14	equity	equity	PROPN
abr-549	149	15	internalization	internalization	PROPN
abr-549	149	16	brand	brand	NOUN
abr-549	149	17	awareness	awareness	NOUN
abr-549	149	18	is	be	AUX
abr-549	149	19	another	another	DET
abr-549	149	20	important	important	ADJ
abr-549	149	21	component	component	NOUN
abr-549	149	22	of	of	ADP
abr-549	149	23	brand	brand	NOUN
abr-549	149	24	equity	equity	NOUN
abr-549	149	25	.	.	PUNCT
abr-549	150	1	it	it	PRON
abr-549	150	2	represents	represent	VERB
abr-549	150	3	a	a	DET
abr-549	150	4	consumer	consumer	NOUN
abr-549	150	5	’s	’s	PART
abr-549	150	6	ability	ability	NOUN
abr-549	150	7	of	of	ADP
abr-549	150	8	brand	brand	NOUN
abr-549	150	9	recognition	recognition	NOUN
abr-549	150	10	and	and	CCONJ
abr-549	150	11	brand	brand	NOUN
abr-549	150	12	recall	recall	NOUN
abr-549	150	13	(	(	PUNCT
abr-549	150	14	aaker	aaker	NOUN
abr-549	150	15	,	,	PUNCT
abr-549	150	16	1996	1996	NUM
abr-549	150	17	)	)	PUNCT
abr-549	150	18	,	,	PUNCT
abr-549	150	19	and	and	CCONJ
abr-549	150	20	it	it	PRON
abr-549	150	21	is	be	AUX
abr-549	150	22	related	relate	VERB
abr-549	150	23	to	to	ADP
abr-549	150	24	the	the	DET
abr-549	150	25	strength	strength	NOUN
abr-549	150	26	of	of	ADP
abr-549	150	27	the	the	DET
abr-549	150	28	brand	brand	NOUN
abr-549	150	29	in	in	ADP
abr-549	150	30	memory	memory	NOUN
abr-549	150	31	,	,	PUNCT
abr-549	150	32	reflecting	reflect	VERB
abr-549	150	33	consumers	consumer	NOUN
abr-549	150	34	’	'	PUNCT
abr-549	150	35	ability	ability	NOUN
abr-549	150	36	to	to	PART
abr-549	150	37	identify	identify	VERB
abr-549	150	38	the	the	DET
abr-549	150	39	brand	brand	NOUN
abr-549	150	40	under	under	ADP
abr-549	150	41	different	different	ADJ
abr-549	150	42	situations	situation	NOUN
abr-549	150	43	(	(	PUNCT
abr-549	150	44	rossiter	rossiter	PROPN
abr-549	150	45	&	&	CCONJ
abr-549	150	46	percy	percy	PROPN
abr-549	150	47	,	,	PUNCT
abr-549	150	48	1987	1987	NUM
abr-549	150	49	)	)	PUNCT
abr-549	150	50	.	.	PUNCT
abr-549	151	1	brand	brand	NOUN
abr-549	151	2	recognition	recognition	NOUN
abr-549	151	3	is	be	AUX
abr-549	151	4	consumers	consumer	NOUN
abr-549	151	5	’	'	PUNCT
abr-549	151	6	ability	ability	NOUN
abr-549	151	7	to	to	PART
abr-549	151	8	correctly	correctly	ADV
abr-549	151	9	identify	identify	VERB
abr-549	151	10	a	a	DET
abr-549	151	11	product	product	NOUN
abr-549	151	12	or	or	CCONJ
abr-549	151	13	service	service	NOUN
abr-549	151	14	based	base	VERB
abr-549	151	15	on	on	ADP
abr-549	151	16	a	a	DET
abr-549	151	17	brand	brand	NOUN
abr-549	151	18	name	name	NOUN
abr-549	151	19	,	,	PUNCT
abr-549	151	20	logo	logo	NOUN
abr-549	151	21	,	,	PUNCT
abr-549	151	22	or	or	CCONJ
abr-549	151	23	other	other	ADJ
abr-549	151	24	indicators	indicator	NOUN
abr-549	151	25	(	(	PUNCT
abr-549	151	26	keller	keller	PROPN
abr-549	151	27	,	,	PUNCT
abr-549	151	28	1993	1993	NUM
abr-549	151	29	)	)	PUNCT
abr-549	151	30	.	.	PUNCT
abr-549	152	1	for	for	ADP
abr-549	152	2	example	example	NOUN
abr-549	152	3	,	,	PUNCT
abr-549	152	4	fans	fan	NOUN
abr-549	152	5	can	can	AUX
abr-549	152	6	recognize	recognize	VERB
abr-549	152	7	a	a	DET
abr-549	152	8	soccer	soccer	NOUN
abr-549	152	9	game	game	NOUN
abr-549	152	10	on	on	ADP
abr-549	152	11	tv	tv	NOUN
abr-549	152	12	as	as	ADP
abr-549	152	13	an	an	DET
abr-549	152	14	english	english	ADJ
abr-549	152	15	premier	premier	NOUN
abr-549	152	16	league	league	PROPN
abr-549	152	17	game	game	NOUN
abr-549	152	18	or	or	CCONJ
abr-549	152	19	la	la	DET
abr-549	152	20	liga	liga	PROPN
abr-549	152	21	(	(	PUNCT
abr-549	152	22	spanish	spanish	ADJ
abr-549	152	23	soccer	soccer	NOUN
abr-549	152	24	league	league	NOUN
abr-549	152	25	)	)	PUNCT
abr-549	152	26	game	game	NOUN
abr-549	152	27	by	by	ADP
abr-549	152	28	the	the	DET
abr-549	152	29	logo	logo	NOUN
abr-549	152	30	on	on	ADP
abr-549	152	31	the	the	DET
abr-549	152	32	screen	screen	NOUN
abr-549	152	33	without	without	ADP
abr-549	152	34	looking	look	VERB
abr-549	152	35	at	at	ADP
abr-549	152	36	the	the	DET
abr-549	152	37	details	detail	NOUN
abr-549	152	38	of	of	ADP
abr-549	152	39	the	the	DET
abr-549	152	40	game	game	NOUN
abr-549	152	41	.	.	PUNCT
abr-549	153	1	on	on	ADP
abr-549	153	2	the	the	DET
abr-549	153	3	other	other	ADJ
abr-549	153	4	hand	hand	NOUN
abr-549	153	5	,	,	PUNCT
abr-549	153	6	brand	brand	NOUN
abr-549	153	7	recall	recall	NOUN
abr-549	153	8	is	be	AUX
abr-549	153	9	the	the	DET
abr-549	153	10	likelihood	likelihood	NOUN
abr-549	153	11	of	of	ADP
abr-549	153	12	a	a	DET
abr-549	153	13	consumer	consumer	NOUN
abr-549	153	14	’s	’s	PART
abr-549	153	15	instant	instant	ADJ
abr-549	153	16	recollection	recollection	NOUN
abr-549	153	17	of	of	ADP
abr-549	153	18	the	the	DET
abr-549	153	19	brand	brand	NOUN
abr-549	153	20	name	name	NOUN
abr-549	153	21	when	when	SCONJ
abr-549	153	22	prompted	prompt	VERB
abr-549	153	23	with	with	ADP
abr-549	153	24	a	a	DET
abr-549	153	25	product	product	NOUN
abr-549	153	26	or	or	CCONJ
abr-549	153	27	service	service	NOUN
abr-549	153	28	(	(	PUNCT
abr-549	153	29	keller	keller	PROPN
abr-549	153	30	,	,	PUNCT
abr-549	153	31	1993	1993	NUM
abr-549	153	32	)	)	PUNCT
abr-549	153	33	.	.	PUNCT
abr-549	154	1	for	for	ADP
abr-549	154	2	example	example	NOUN
abr-549	154	3	,	,	PUNCT
abr-549	154	4	most	most	ADJ
abr-549	154	5	fans	fan	NOUN
abr-549	154	6	automatically	automatically	ADV
abr-549	154	7	think	think	VERB
abr-549	154	8	of	of	ADP
abr-549	154	9	the	the	DET
abr-549	154	10	english	english	ADJ
abr-549	154	11	premier	premier	NOUN
abr-549	154	12	league	league	PROPN
abr-549	154	13	or	or	CCONJ
abr-549	154	14	la	la	ADP
abr-549	154	15	liga	liga	PROPN
abr-549	154	16	when	when	SCONJ
abr-549	154	17	they	they	PRON
abr-549	154	18	talk	talk	VERB
abr-549	154	19	about	about	ADP
abr-549	154	20	soccer	soccer	NOUN
abr-549	154	21	.	.	PUNCT
abr-549	155	1	thus	thus	ADV
abr-549	155	2	,	,	PUNCT
abr-549	155	3	brand	brand	NOUN
abr-549	155	4	awareness	awareness	NOUN
abr-549	155	5	can	can	AUX
abr-549	155	6	be	be	AUX
abr-549	155	7	an	an	DET
abr-549	155	8	indicator	indicator	NOUN
abr-549	155	9	of	of	ADP
abr-549	155	10	product	product	NOUN
abr-549	155	11	or	or	CCONJ
abr-549	155	12	service	service	NOUN
abr-549	155	13	quality	quality	NOUN
abr-549	155	14	or	or	CCONJ
abr-549	155	15	consumers	consumer	NOUN
abr-549	155	16	’	'	PUNCT
abr-549	155	17	commitment	commitment	NOUN
abr-549	155	18	to	to	ADP
abr-549	155	19	that	that	DET
abr-549	155	20	brand	brand	NOUN
abr-549	155	21	(	(	PUNCT
abr-549	155	22	aaker	aaker	NOUN
abr-549	155	23	,	,	PUNCT
abr-549	155	24	1991	1991	NUM
abr-549	155	25	)	)	PUNCT
abr-549	155	26	.	.	PUNCT
abr-549	156	1	it	it	PRON
abr-549	156	2	affects	affect	VERB
abr-549	156	3	consumers	consumer	NOUN
abr-549	156	4	’	'	PUNCT
abr-549	156	5	decision	decision	NOUN
abr-549	156	6	-	-	PUNCT
abr-549	156	7	making	make	VERB
abr-549	156	8	process	process	NOUN
abr-549	156	9	regarding	regard	VERB
abr-549	156	10	a	a	DET
abr-549	156	11	product	product	NOUN
abr-549	156	12	or	or	CCONJ
abr-549	156	13	service	service	NOUN
abr-549	156	14	and	and	CCONJ
abr-549	156	15	has	have	VERB
abr-549	156	16	a	a	DET
abr-549	156	17	direct	direct	ADJ
abr-549	156	18	effect	effect	NOUN
abr-549	156	19	on	on	ADP
abr-549	156	20	brand	brand	NOUN
abr-549	156	21	equity	equity	NOUN
abr-549	156	22	(	(	PUNCT
abr-549	156	23	tong	tong	PROPN
abr-549	156	24	&	&	CCONJ
abr-549	156	25	hawley	hawley	PROPN
abr-549	156	26	,	,	PUNCT
abr-549	156	27	2009	2009	NUM
abr-549	156	28	)	)	PUNCT
abr-549	156	29	.	.	PUNCT
abr-549	157	1	brand	brand	NOUN
abr-549	157	2	awareness	awareness	NOUN
abr-549	157	3	also	also	ADV
abr-549	157	4	received	receive	VERB
abr-549	157	5	attention	attention	NOUN
abr-549	157	6	in	in	ADP
abr-549	157	7	the	the	DET
abr-549	157	8	sports	sport	NOUN
abr-549	157	9	brand	brand	NOUN
abr-549	157	10	equity	equity	NOUN
abr-549	157	11	literature	literature	PROPN
abr-549	157	12	.	.	PUNCT
abr-549	158	1	bauer	bauer	PROPN
abr-549	158	2	et	et	PROPN
abr-549	158	3	al	al	PROPN
abr-549	158	4	.	.	PROPN
abr-549	159	1	(	(	PUNCT
abr-549	159	2	2005	2005	NUM
abr-549	159	3	)	)	PUNCT
abr-549	159	4	is	be	AUX
abr-549	159	5	the	the	DET
abr-549	159	6	first	first	ADJ
abr-549	159	7	study	study	NOUN
abr-549	159	8	to	to	PART
abr-549	159	9	explore	explore	VERB
abr-549	159	10	the	the	DET
abr-549	159	11	role	role	NOUN
abr-549	159	12	of	of	ADP
abr-549	159	13	brand	brand	NOUN
abr-549	159	14	awareness	awareness	NOUN
abr-549	159	15	on	on	ADP
abr-549	159	16	sports	sport	NOUN
abr-549	159	17	team	team	NOUN
abr-549	159	18	brand	brand	PROPN
abr-549	159	19	equity	equity	PROPN
abr-549	159	20	.	.	PUNCT
abr-549	160	1	they	they	PRON
abr-549	160	2	measure	measure	VERB
abr-549	160	3	brand	brand	NOUN
abr-549	160	4	recall	recall	VERB
abr-549	160	5	through	through	ADP
abr-549	160	6	the	the	DET
abr-549	160	7	enumeration	enumeration	NOUN
abr-549	160	8	of	of	ADP
abr-549	160	9	known	know	VERB
abr-549	160	10	brands	brand	NOUN
abr-549	160	11	(	(	PUNCT
abr-549	160	12	teams	team	NOUN
abr-549	160	13	)	)	PUNCT
abr-549	160	14	in	in	ADP
abr-549	160	15	professional	professional	ADJ
abr-549	160	16	german	german	ADJ
abr-549	160	17	soccer	soccer	NOUN
abr-549	160	18	,	,	PUNCT
abr-549	160	19	and	and	CCONJ
abr-549	160	20	brand	brand	NOUN
abr-549	160	21	recognition	recognition	NOUN
abr-549	160	22	through	through	ADP
abr-549	160	23	the	the	DET
abr-549	160	24	recognition	recognition	NOUN
abr-549	160	25	of	of	ADP
abr-549	160	26	certain	certain	ADJ
abr-549	160	27	teams	team	NOUN
abr-549	160	28	in	in	ADP
abr-549	160	29	professional	professional	ADJ
abr-549	160	30	german	german	ADJ
abr-549	160	31	soccer	soccer	NOUN
abr-549	160	32	and	and	CCONJ
abr-549	160	33	familiarity	familiarity	NOUN
abr-549	160	34	with	with	ADP
abr-549	160	35	these	these	DET
abr-549	160	36	teams	team	NOUN
abr-549	160	37	.	.	PUNCT
abr-549	161	1	bauer	bauer	PROPN
abr-549	161	2	et	et	PROPN
abr-549	161	3	al	al	PROPN
abr-549	161	4	,	,	PUNCT
abr-549	161	5	(	(	PUNCT
abr-549	161	6	2005	2005	NUM
abr-549	161	7	)	)	PUNCT
abr-549	161	8	conclude	conclude	VERB
abr-549	161	9	that	that	SCONJ
abr-549	161	10	brand	brand	NOUN
abr-549	161	11	awareness	awareness	NOUN
abr-549	161	12	may	may	AUX
abr-549	161	13	not	not	PART
abr-549	161	14	be	be	AUX
abr-549	161	15	a	a	DET
abr-549	161	16	factor	factor	NOUN
abr-549	161	17	that	that	PRON
abr-549	161	18	adds	add	VERB
abr-549	161	19	a	a	DET
abr-549	161	20	lot	lot	NOUN
abr-549	161	21	of	of	ADP
abr-549	161	22	value	value	NOUN
abr-549	161	23	to	to	ADP
abr-549	161	24	understanding	understand	VERB
abr-549	161	25	the	the	DET
abr-549	161	26	sports	sport	NOUN
abr-549	161	27	team	team	NOUN
abr-549	161	28	brand	brand	NOUN
abr-549	161	29	equity	equity	PROPN
abr-549	161	30	because	because	SCONJ
abr-549	161	31	the	the	DET
abr-549	161	32	amount	amount	NOUN
abr-549	161	33	of	of	ADP
abr-549	161	34	variance	variance	NOUN
abr-549	161	35	explained	explain	VERB
abr-549	161	36	by	by	ADP
abr-549	161	37	it	it	PRON
abr-549	161	38	is	be	AUX
abr-549	161	39	too	too	ADV
abr-549	161	40	small	small	ADJ
abr-549	161	41	.	.	PUNCT
abr-549	162	1	they	they	PRON
abr-549	162	2	stated	state	VERB
abr-549	162	3	that	that	SCONJ
abr-549	162	4	the	the	DET
abr-549	162	5	use	use	NOUN
abr-549	162	6	of	of	ADP
abr-549	162	7	brand	brand	NOUN
abr-549	162	8	awareness	awareness	NOUN
abr-549	162	9	in	in	ADP
abr-549	162	10	the	the	DET
abr-549	162	11	sports	sport	NOUN
abr-549	162	12	brand	brand	NOUN
abr-549	162	13	equity	equity	NOUN
abr-549	162	14	context	context	NOUN
abr-549	162	15	might	might	AUX
abr-549	162	16	be	be	AUX
abr-549	162	17	problematic	problematic	ADJ
abr-549	162	18	because	because	SCONJ
abr-549	162	19	the	the	DET
abr-549	162	20	brands	brand	NOUN
abr-549	162	21	in	in	ADP
abr-549	162	22	professional	professional	ADJ
abr-549	162	23	sports	sport	NOUN
abr-549	162	24	are	be	AUX
abr-549	162	25	well	well	ADV
abr-549	162	26	known	know	VERB
abr-549	162	27	among	among	ADP
abr-549	162	28	fans	fan	NOUN
abr-549	162	29	.	.	PUNCT
abr-549	163	1	thus	thus	ADV
abr-549	163	2	,	,	PUNCT
abr-549	163	3	bauer	bauer	PROPN
abr-549	163	4	et	et	PROPN
abr-549	163	5	al	al	PROPN
abr-549	163	6	.	.	PROPN
abr-549	164	1	(	(	PUNCT
abr-549	164	2	2005	2005	NUM
abr-549	164	3	)	)	PUNCT
abr-549	164	4	suggest	suggest	VERB
abr-549	164	5	that	that	SCONJ
abr-549	164	6	brand	brand	NOUN
abr-549	164	7	awareness	awareness	NOUN
abr-549	164	8	only	only	ADV
abr-549	164	9	adds	add	VERB
abr-549	164	10	value	value	NOUN
abr-549	164	11	to	to	ADP
abr-549	164	12	the	the	DET
abr-549	164	13	understanding	understanding	NOUN
abr-549	164	14	of	of	ADP
abr-549	164	15	brand	brand	NOUN
abr-549	164	16	equity	equity	NOUN
abr-549	164	17	when	when	SCONJ
abr-549	164	18	there	there	PRON
abr-549	164	19	is	be	VERB
abr-549	164	20	a	a	DET
abr-549	164	21	high	high	ADJ
abr-549	164	22	variance	variance	NOUN
abr-549	164	23	in	in	ADP
abr-549	164	24	consumers	consumer	NOUN
abr-549	164	25	’	’	PART
abr-549	164	26	knowledge	knowledge	NOUN
abr-549	164	27	and	and	CCONJ
abr-549	164	28	diversity	diversity	NOUN
abr-549	164	29	in	in	ADP
abr-549	164	30	their	their	PRON
abr-549	164	31	product	product	NOUN
abr-549	164	32	category	category	NOUN
abr-549	164	33	expertise	expertise	NOUN
abr-549	164	34	.	.	PUNCT
abr-549	165	1	ross	ross	PROPN
abr-549	165	2	et	et	PROPN
abr-549	165	3	al	al	PROPN
abr-549	165	4	.	.	PROPN
abr-549	166	1	(	(	PUNCT
abr-549	166	2	2008	2008	NUM
abr-549	166	3	)	)	PUNCT
abr-549	166	4	measure	measure	NOUN
abr-549	166	5	team	team	NOUN
abr-549	166	6	brand	brand	NOUN
abr-549	166	7	awareness	awareness	NOUN
abr-549	166	8	using	use	VERB
abr-549	166	9	identification	identification	NOUN
abr-549	166	10	–	–	PUNCT
abr-549	166	11	belongingness	belongingness	NOUN
abr-549	166	12	to	to	ADP
abr-549	166	13	a	a	DET
abr-549	166	14	brand	brand	NOUN
abr-549	166	15	(	(	PUNCT
abr-549	166	16	bhattacharya	bhattacharya	PROPN
abr-549	166	17	&	&	CCONJ
abr-549	166	18	sen	sen	PROPN
abr-549	166	19	,	,	PUNCT
abr-549	166	20	2003	2003	NUM
abr-549	166	21	)	)	PUNCT
abr-549	166	22	–	–	PUNCT
abr-549	166	23	and	and	CCONJ
abr-549	166	24	internalization	internalization	NOUN
abr-549	166	25	–	–	PUNCT
abr-549	166	26	taking	take	VERB
abr-549	166	27	in	in	ADP
abr-549	166	28	brand	brand	NOUN
abr-549	166	29	values	value	NOUN
abr-549	166	30	as	as	ADP
abr-549	166	31	one	one	PRON
abr-549	166	32	’s	’s	PART
abr-549	166	33	own	own	ADJ
abr-549	166	34	(	(	PUNCT
abr-549	166	35	deci	deci	PROPN
abr-549	166	36	&	&	CCONJ
abr-549	166	37	ryan	ryan	PROPN
abr-549	166	38	,	,	PUNCT
abr-549	166	39	1985	1985	NUM
abr-549	166	40	)	)	PUNCT
abr-549	166	41	.	.	PUNCT
abr-549	167	1	they	they	PRON
abr-549	167	2	state	state	VERB
abr-549	167	3	that	that	SCONJ
abr-549	167	4	although	although	SCONJ
abr-549	167	5	there	there	PRON
abr-549	167	6	are	be	VERB
abr-549	167	7	more	more	ADV
abr-549	167	8	direct	direct	ADJ
abr-549	167	9	measures	measure	NOUN
abr-549	167	10	of	of	ADP
abr-549	167	11	brand	brand	NOUN
abr-549	167	12	awareness	awareness	NOUN
abr-549	167	13	,	,	PUNCT
abr-549	167	14	they	they	PRON
abr-549	167	15	use	use	VERB
abr-549	167	16	psychological	psychological	ADJ
abr-549	167	17	commitment	commitment	NOUN
abr-549	167	18	to	to	ADP
abr-549	167	19	a	a	DET
abr-549	167	20	team	team	NOUN
abr-549	167	21	as	as	ADP
abr-549	167	22	the	the	DET
abr-549	167	23	measure	measure	NOUN
abr-549	167	24	since	since	SCONJ
abr-549	167	25	these	these	DET
abr-549	167	26	two	two	NUM
abr-549	167	27	dimensions	dimension	NOUN
abr-549	167	28	serve	serve	VERB
abr-549	167	29	as	as	ADP
abr-549	167	30	a	a	DET
abr-549	167	31	gauge	gauge	NOUN
abr-549	167	32	for	for	ADP
abr-549	167	33	recognition	recognition	NOUN
abr-549	167	34	and	and	CCONJ
abr-549	167	35	recall	recall	NOUN
abr-549	167	36	and	and	CCONJ
abr-549	167	37	may	may	AUX
abr-549	167	38	influence	influence	VERB
abr-549	167	39	the	the	DET
abr-549	167	40	sports	sport	NOUN
abr-549	167	41	team	team	NOUN
abr-549	167	42	's	's	PART
abr-549	167	43	brand	brand	NOUN
abr-549	167	44	equity	equity	NOUN
abr-549	167	45	.	.	PUNCT
abr-549	168	1	biscaia	biscaia	PROPN
abr-549	168	2	et	et	PROPN
abr-549	168	3	al	al	PROPN
abr-549	168	4	.	.	PROPN
abr-549	169	1	(	(	PUNCT
abr-549	169	2	2013	2013	NUM
abr-549	169	3	)	)	PUNCT
abr-549	169	4	test	test	NOUN
abr-549	169	5	ross	ross	PROPN
abr-549	169	6	et	et	PROPN
abr-549	169	7	al	al	PROPN
abr-549	169	8	.	.	PROPN
abr-549	170	1	(	(	PUNCT
abr-549	170	2	2008	2008	NUM
abr-549	170	3	)	)	PUNCT
abr-549	170	4	’s	’s	PART
abr-549	170	5	model	model	NOUN
abr-549	170	6	on	on	ADP
abr-549	170	7	the	the	DET
abr-549	170	8	portuguese	portuguese	ADJ
abr-549	170	9	soccer	soccer	NOUN
abr-549	170	10	league	league	NOUN
abr-549	170	11	.	.	PUNCT
abr-549	171	1	brand	brand	NOUN
abr-549	171	2	awareness	awareness	NOUN
abr-549	171	3	is	be	AUX
abr-549	171	4	initially	initially	ADV
abr-549	171	5	measured	measure	VERB
abr-549	171	6	by	by	ADP
abr-549	171	7	eight	eight	NUM
abr-549	171	8	items	item	NOUN
abr-549	171	9	representing	represent	VERB
abr-549	171	10	identification	identification	NOUN
abr-549	171	11	and	and	CCONJ
abr-549	171	12	internalization	internalization	NOUN
abr-549	171	13	in	in	ADP
abr-549	171	14	their	their	PRON
abr-549	171	15	model	model	NOUN
abr-549	171	16	.	.	PUNCT
abr-549	172	1	these	these	DET
abr-549	172	2	constructs	construct	NOUN
abr-549	172	3	are	be	AUX
abr-549	172	4	grouped	group	VERB
abr-549	172	5	into	into	ADP
abr-549	172	6	a	a	DET
abr-549	172	7	single	single	ADJ
abr-549	172	8	dimension	dimension	NOUN
abr-549	172	9	which	which	PRON
abr-549	172	10	is	be	AUX
abr-549	172	11	renamed	rename	VERB
abr-549	172	12	internalization	internalization	NOUN
abr-549	172	13	and	and	CCONJ
abr-549	172	14	measured	measure	VERB
abr-549	172	15	by	by	ADP
abr-549	172	16	three	three	NUM
abr-549	172	17	items	item	NOUN
abr-549	172	18	.	.	PUNCT
abr-549	173	1	in	in	ADP
abr-549	173	2	addition	addition	NOUN
abr-549	173	3	,	,	PUNCT
abr-549	173	4	bhattacharya	bhattacharya	PROPN
abr-549	173	5	and	and	CCONJ
abr-549	173	6	sen	sen	PROPN
abr-549	173	7	(	(	PUNCT
abr-549	173	8	2003	2003	NUM
abr-549	173	9	)	)	PUNCT
abr-549	173	10	point	point	VERB
abr-549	173	11	out	out	ADP
abr-549	173	12	that	that	SCONJ
abr-549	173	13	research	research	NOUN
abr-549	173	14	has	have	AUX
abr-549	173	15	failed	fail	VERB
abr-549	173	16	to	to	PART
abr-549	173	17	differentiate	differentiate	VERB
abr-549	173	18	the	the	DET
abr-549	173	19	aspects	aspect	NOUN
abr-549	173	20	of	of	ADP
abr-549	173	21	identification	identification	NOUN
abr-549	173	22	from	from	ADP
abr-549	173	23	internalization	internalization	NOUN
abr-549	173	24	.	.	PUNCT
abr-549	174	1	further	far	ADV
abr-549	174	2	,	,	PUNCT
abr-549	174	3	to	to	ADP
abr-549	174	4	the	the	DET
abr-549	174	5	best	good	ADJ
abr-549	174	6	of	of	ADP
abr-549	174	7	the	the	DET
abr-549	174	8	authors	author	NOUN
abr-549	174	9	’	’	PART
abr-549	174	10	knowledge	knowledge	NOUN
abr-549	174	11	,	,	PUNCT
abr-549	174	12	none	none	NOUN
abr-549	174	13	of	of	ADP
abr-549	174	14	the	the	DET
abr-549	174	15	sports	sport	NOUN
abr-549	174	16	44	44	NUM
abr-549	174	17	league	league	NOUN
abr-549	174	18	brand	brand	PROPN
abr-549	174	19	equity	equity	NOUN
abr-549	174	20	studies	study	NOUN
abr-549	174	21	have	have	AUX
abr-549	174	22	addressed	address	VERB
abr-549	174	23	the	the	DET
abr-549	174	24	importance	importance	NOUN
abr-549	174	25	of	of	ADP
abr-549	174	26	internalization	internalization	NOUN
abr-549	174	27	on	on	ADP
abr-549	174	28	sports	sport	NOUN
abr-549	174	29	league	league	PROPN
abr-549	174	30	brand	brand	PROPN
abr-549	174	31	equity	equity	PROPN
abr-549	174	32	.	.	PUNCT
abr-549	175	1	hence	hence	ADV
abr-549	175	2	,	,	PUNCT
abr-549	175	3	drawing	draw	VERB
abr-549	175	4	from	from	ADP
abr-549	175	5	the	the	DET
abr-549	175	6	previous	previous	ADJ
abr-549	175	7	sports	sport	NOUN
abr-549	175	8	branding	branding	NOUN
abr-549	175	9	literature	literature	NOUN
abr-549	175	10	this	this	DET
abr-549	175	11	study	study	NOUN
abr-549	175	12	proposes	propose	VERB
abr-549	175	13	that	that	SCONJ
abr-549	175	14	:	:	PUNCT
abr-549	175	15	h2	h2	NOUN
abr-549	175	16	.	.	PUNCT
abr-549	176	1	a	a	DET
abr-549	176	2	positive	positive	ADJ
abr-549	176	3	relationship	relationship	NOUN
abr-549	176	4	exists	exist	VERB
abr-549	176	5	between	between	ADP
abr-549	176	6	internalization	internalization	NOUN
abr-549	176	7	and	and	CCONJ
abr-549	176	8	league	league	PROPN
abr-549	176	9	brand	brand	PROPN
abr-549	176	10	equity	equity	NOUN
abr-549	176	11	figure	figure	NOUN
abr-549	176	12	1	1	NUM
abr-549	176	13	illustrates	illustrate	VERB
abr-549	176	14	a	a	DET
abr-549	176	15	conceptual	conceptual	ADJ
abr-549	176	16	model	model	NOUN
abr-549	176	17	for	for	ADP
abr-549	176	18	fbba	fbba	NOUN
abr-549	176	19	for	for	ADP
abr-549	176	20	a	a	DET
abr-549	176	21	sports	sport	NOUN
abr-549	176	22	league	league	NOUN
abr-549	176	23	,	,	PUNCT
abr-549	176	24	which	which	PRON
abr-549	176	25	includes	include	VERB
abr-549	176	26	the	the	DET
abr-549	176	27	dimensions	dimension	NOUN
abr-549	176	28	of	of	ADP
abr-549	176	29	league	league	NOUN
abr-549	176	30	brand	brand	NOUN
abr-549	176	31	associations	association	NOUN
abr-549	176	32	,	,	PUNCT
abr-549	176	33	internalization	internalization	NOUN
abr-549	176	34	,	,	PUNCT
abr-549	176	35	and	and	CCONJ
abr-549	176	36	league	league	PROPN
abr-549	176	37	brand	brand	PROPN
abr-549	176	38	equity	equity	PROPN
abr-549	176	39	.	.	PUNCT
abr-549	177	1	the	the	DET
abr-549	177	2	studies	study	NOUN
abr-549	177	3	,	,	PUNCT
abr-549	177	4	from	from	ADP
abr-549	177	5	which	which	PRON
abr-549	177	6	the	the	DET
abr-549	177	7	item	item	NOUN
abr-549	177	8	scales	scale	NOUN
abr-549	177	9	are	be	AUX
abr-549	177	10	developed	develop	VERB
abr-549	177	11	,	,	PUNCT
abr-549	177	12	along	along	ADP
abr-549	177	13	with	with	ADP
abr-549	177	14	the	the	DET
abr-549	177	15	measurement	measurement	NOUN
abr-549	177	16	items	item	NOUN
abr-549	177	17	of	of	ADP
abr-549	177	18	the	the	DET
abr-549	177	19	multi	multi	ADJ
abr-549	177	20	-	-	ADJ
abr-549	177	21	item	item	ADJ
abr-549	177	22	scale	scale	NOUN
abr-549	177	23	of	of	ADP
abr-549	177	24	the	the	DET
abr-549	177	25	final	final	ADJ
abr-549	177	26	model	model	NOUN
abr-549	177	27	are	be	AUX
abr-549	177	28	presented	present	VERB
abr-549	177	29	in	in	ADP
abr-549	177	30	table	table	NOUN
abr-549	177	31	2	2	NUM
abr-549	177	32	.	.	PUNCT
abr-549	177	33	figure	figure	NOUN
abr-549	177	34	1	1	NUM
abr-549	177	35	proposed	propose	VERB
abr-549	177	36	model	model	NOUN
abr-549	177	37	–	–	PUNCT
abr-549	177	38	measuring	measure	VERB
abr-549	177	39	brand	brand	NOUN
abr-549	177	40	associations	association	NOUN
abr-549	177	41	for	for	ADP
abr-549	177	42	league	league	PROPN
abr-549	177	43	brand	brand	PROPN
abr-549	177	44	equity	equity	NOUN
abr-549	177	45	table	table	NOUN
abr-549	177	46	2	2	NUM
abr-549	177	47	final	final	ADJ
abr-549	177	48	measurement	measurement	NOUN
abr-549	177	49	scale	scale	NOUN
abr-549	177	50	:	:	PUNCT
abr-549	177	51	means	mean	NOUN
abr-549	177	52	and	and	CCONJ
abr-549	177	53	standard	standard	ADJ
abr-549	177	54	deviations	deviation	NOUN
abr-549	177	55	constructs	construct	NOUN
abr-549	177	56	(	(	PUNCT
abr-549	177	57	source	source	NOUN
abr-549	177	58	)	)	PUNCT
abr-549	177	59	item	item	NOUN
abr-549	177	60	i	i	PROPN
abr-549	177	61	d	d	PROPN
abr-549	177	62	items	item	NOUN
abr-549	177	63	mean	mean	VERB
abr-549	177	64	std	std	X
abr-549	177	65	.	.	PROPN
abr-549	178	1	dev	dev	PROPN
abr-549	178	2	.	.	PUNCT
abr-549	179	1	player	player	NOUN
abr-549	179	2	(	(	PUNCT
abr-549	179	3	gladden	gladden	PROPN
abr-549	179	4	&	&	CCONJ
abr-549	179	5	funk	funk	NOUN
abr-549	179	6	2002	2002	NUM
abr-549	179	7	)	)	PUNCT
abr-549	179	8	pl3	pl3	PROPN
abr-549	179	9	star	star	PROPN
abr-549	179	10	players	player	NOUN
abr-549	179	11	in	in	ADP
abr-549	179	12	super	super	PROPN
abr-549	179	13	league	league	PROPN
abr-549	179	14	always	always	ADV
abr-549	179	15	perform	perform	VERB
abr-549	179	16	at	at	ADP
abr-549	179	17	the	the	DET
abr-549	179	18	highest	high	ADJ
abr-549	179	19	level	level	NOUN
abr-549	179	20	.	.	PUNCT
abr-549	180	1	5.36	5.36	NUM
abr-549	180	2	1.76	1.76	NUM
abr-549	180	3	pl5	pl5	NOUN
abr-549	180	4	foreign	foreign	ADJ
abr-549	180	5	star	star	NOUN
abr-549	180	6	players	player	NOUN
abr-549	180	7	in	in	ADP
abr-549	180	8	the	the	DET
abr-549	180	9	league	league	NOUN
abr-549	180	10	improve	improve	VERB
abr-549	180	11	the	the	DET
abr-549	180	12	quality	quality	NOUN
abr-549	180	13	of	of	ADP
abr-549	180	14	their	their	PRON
abr-549	180	15	teams	team	NOUN
abr-549	180	16	.	.	PUNCT
abr-549	181	1	5.48	5.48	NUM
abr-549	181	2	1.58	1.58	NUM
abr-549	181	3	head	head	NOUN
abr-549	181	4	coach	coach	NOUN
abr-549	181	5	(	(	PUNCT
abr-549	181	6	gladden	gladden	PROPN
abr-549	181	7	&	&	CCONJ
abr-549	181	8	funk	funk	NOUN
abr-549	181	9	2002	2002	NUM
abr-549	181	10	)	)	PUNCT
abr-549	182	1	hc2	hc2	NOUN
abr-549	182	2	successful	successful	ADJ
abr-549	182	3	teams	team	NOUN
abr-549	182	4	have	have	VERB
abr-549	182	5	the	the	DET
abr-549	182	6	same	same	ADJ
abr-549	182	7	head	head	NOUN
abr-549	182	8	coaches	coach	NOUN
abr-549	182	9	for	for	ADP
abr-549	182	10	a	a	DET
abr-549	182	11	long	long	ADJ
abr-549	182	12	time	time	NOUN
abr-549	182	13	.	.	PUNCT
abr-549	183	1	5.35	5.35	NUM
abr-549	183	2	1.63	1.63	NUM
abr-549	183	3	hc3	hc3	AUX
abr-549	183	4	head	head	NOUN
abr-549	183	5	coaches	coach	NOUN
abr-549	183	6	in	in	ADP
abr-549	183	7	the	the	DET
abr-549	183	8	league	league	NOUN
abr-549	183	9	maintain	maintain	VERB
abr-549	183	10	discipline	discipline	NOUN
abr-549	183	11	for	for	ADP
abr-549	183	12	their	their	PRON
abr-549	183	13	team	team	NOUN
abr-549	183	14	's	's	PART
abr-549	183	15	success	success	NOUN
abr-549	183	16	.	.	PUNCT
abr-549	184	1	5.44	5.44	NUM
abr-549	184	2	1.63	1.63	NUM
abr-549	184	3	stadium	stadium	NOUN
abr-549	184	4	(	(	PUNCT
abr-549	184	5	ross	ross	PROPN
abr-549	184	6	et	et	PROPN
abr-549	184	7	al	al	PROPN
abr-549	184	8	.	.	PROPN
abr-549	184	9	,	,	PUNCT
abr-549	184	10	2008	2008	NUM
abr-549	184	11	)	)	PUNCT
abr-549	184	12	sta3	sta3	PROPN
abr-549	184	13	league	league	PROPN
abr-549	184	14	stadiums	stadium	NOUN
abr-549	184	15	are	be	AUX
abr-549	184	16	designed	design	VERB
abr-549	184	17	for	for	SCONJ
abr-549	184	18	fans	fan	NOUN
abr-549	184	19	to	to	PART
abr-549	184	20	enjoy	enjoy	VERB
abr-549	184	21	the	the	DET
abr-549	184	22	game	game	NOUN
abr-549	184	23	.	.	PUNCT
abr-549	185	1	5.48	5.48	NUM
abr-549	185	2	1.55	1.55	NUM
abr-549	185	3	sta4	sta4	NOUN
abr-549	185	4	restrooms	restroom	NOUN
abr-549	185	5	and	and	CCONJ
abr-549	185	6	all	all	DET
abr-549	185	7	other	other	ADJ
abr-549	185	8	facilities	facility	NOUN
abr-549	185	9	at	at	ADP
abr-549	185	10	the	the	DET
abr-549	185	11	league	league	NOUN
abr-549	185	12	stadiums	stadium	NOUN
abr-549	185	13	are	be	AUX
abr-549	185	14	of	of	ADP
abr-549	185	15	the	the	DET
abr-549	185	16	best	good	ADJ
abr-549	185	17	quality	quality	NOUN
abr-549	185	18	.	.	PUNCT
abr-549	186	1	5.32	5.32	NUM
abr-549	186	2	1.55	1.55	NUM
abr-549	186	3	sta5	sta5	NOUN
abr-549	186	4	outside	outside	ADP
abr-549	186	5	of	of	ADP
abr-549	186	6	the	the	DET
abr-549	186	7	league	league	NOUN
abr-549	186	8	stadiums	stadium	NOUN
abr-549	186	9	offer	offer	VERB
abr-549	186	10	places	place	NOUN
abr-549	186	11	for	for	SCONJ
abr-549	186	12	the	the	DET
abr-549	186	13	fans	fan	NOUN
abr-549	186	14	to	to	PART
abr-549	186	15	have	have	VERB
abr-549	186	16	a	a	DET
abr-549	186	17	good	good	ADJ
abr-549	186	18	time	time	NOUN
abr-549	186	19	before	before	ADP
abr-549	186	20	the	the	DET
abr-549	186	21	game	game	NOUN
abr-549	186	22	.	.	PUNCT
abr-549	187	1	5.43	5.43	NUM
abr-549	187	2	1.50	1.50	NUM
abr-549	187	3	ref2	ref2	PROPN
abr-549	187	4	league	league	NOUN
abr-549	187	5	referees	referee	NOUN
abr-549	187	6	are	be	AUX
abr-549	187	7	consistent	consistent	ADJ
abr-549	187	8	in	in	ADP
abr-549	187	9	their	their	PRON
abr-549	187	10	decisions	decision	NOUN
abr-549	187	11	.	.	PUNCT
abr-549	188	1	5.60	5.60	NUM
abr-549	188	2	1.52	1.52	NUM
abr-549	188	3	fan	fan	NOUN
abr-549	188	4	-	-	PUNCT
abr-549	188	5	based	base	VERB
abr-549	188	6	brand	brand	NOUN
abr-549	188	7	association	association	PROPN
abr-549	188	8	dimensions	dimensions	PROPN
abr-549	188	9	brand	brand	PROPN
abr-549	188	10	equity	equity	PROPN
abr-549	188	11	player	player	PROPN
abr-549	188	12	head	head	NOUN
abr-549	188	13	coach	coach	NOUN
abr-549	188	14	referee	referee	NOUN
abr-549	188	15	team	team	PROPN
abr-549	188	16	success	success	PROPN
abr-549	188	17	fan	fan	PROPN
abr-549	188	18	-	-	PUNCT
abr-549	188	19	based	base	VERB
abr-549	188	20	brand	brand	PROPN
abr-549	188	21	association	association	PROPN
abr-549	188	22	management	management	PROPN
abr-549	188	23	stadium	stadium	PROPN
abr-549	188	24	soccer	soccer	NOUN
abr-549	188	25	federation	federation	PROPN
abr-549	188	26	league	league	PROPN
abr-549	188	27	history	history	NOUN
abr-549	188	28	internalization	internalization	NOUN
abr-549	188	29	h1	h1	PROPN
abr-549	188	30	+	+	CCONJ
abr-549	188	31	h2	h2	PROPN
abr-549	188	32	+	+	NUM
abr-549	188	33	45	45	NUM
abr-549	188	34	referees	referee	NOUN
abr-549	188	35	(	(	PUNCT
abr-549	188	36	developed	develop	VERB
abr-549	188	37	by	by	ADP
abr-549	188	38	the	the	DET
abr-549	188	39	authors	author	NOUN
abr-549	188	40	)	)	PUNCT
abr-549	188	41	ref4	ref4	PROPN
abr-549	188	42	referees	referee	NOUN
abr-549	188	43	’	'	PUNCT
abr-549	188	44	decisions	decision	NOUN
abr-549	188	45	are	be	AUX
abr-549	188	46	fair	fair	ADJ
abr-549	188	47	and	and	CCONJ
abr-549	188	48	consistent	consistent	ADJ
abr-549	188	49	with	with	ADP
abr-549	188	50	the	the	DET
abr-549	188	51	rules	rule	NOUN
abr-549	188	52	of	of	ADP
abr-549	188	53	the	the	DET
abr-549	188	54	game	game	NOUN
abr-549	188	55	.	.	PUNCT
abr-549	189	1	5.60	5.60	NUM
abr-549	189	2	1.63	1.63	NUM
abr-549	189	3	team	team	NOUN
abr-549	189	4	success	success	NOUN
abr-549	189	5	(	(	PUNCT
abr-549	189	6	ross	ross	PROPN
abr-549	189	7	et	et	PROPN
abr-549	189	8	al	al	PROPN
abr-549	189	9	.	.	PROPN
abr-549	189	10	,	,	PUNCT
abr-549	189	11	2008	2008	NUM
abr-549	189	12	)	)	PUNCT
abr-549	190	1	team1	team1	PROPN
abr-549	190	2	teams	team	NOUN
abr-549	190	3	in	in	ADP
abr-549	190	4	the	the	DET
abr-549	190	5	league	league	NOUN
abr-549	190	6	play	play	VERB
abr-549	190	7	well	well	ADV
abr-549	190	8	in	in	ADP
abr-549	190	9	every	every	DET
abr-549	190	10	game	game	NOUN
abr-549	190	11	.	.	PUNCT
abr-549	191	1	5.64	5.64	NUM
abr-549	191	2	1.38	1.38	NUM
abr-549	191	3	team2	team2	PROPN
abr-549	191	4	teams	team	NOUN
abr-549	191	5	in	in	ADP
abr-549	191	6	the	the	DET
abr-549	191	7	league	league	NOUN
abr-549	191	8	have	have	VERB
abr-549	191	9	star	star	NOUN
abr-549	191	10	players	player	NOUN
abr-549	191	11	who	who	PRON
abr-549	191	12	would	would	AUX
abr-549	191	13	help	help	VERB
abr-549	191	14	win	win	VERB
abr-549	191	15	the	the	DET
abr-549	191	16	games	game	NOUN
abr-549	191	17	.	.	PUNCT
abr-549	192	1	5.52	5.52	NUM
abr-549	192	2	1.57	1.57	NUM
abr-549	192	3	management	management	NOUN
abr-549	192	4	(	(	PUNCT
abr-549	192	5	gladden	gladden	PROPN
abr-549	192	6	&	&	CCONJ
abr-549	192	7	funk	funk	NOUN
abr-549	192	8	2002	2002	NUM
abr-549	192	9	)	)	PUNCT
abr-549	192	10	man3	man3	PROPN
abr-549	192	11	team	team	NOUN
abr-549	192	12	managers	manager	NOUN
abr-549	192	13	do	do	AUX
abr-549	192	14	not	not	PART
abr-549	192	15	make	make	VERB
abr-549	192	16	negative	negative	ADJ
abr-549	192	17	comments	comment	NOUN
abr-549	192	18	about	about	ADP
abr-549	192	19	the	the	DET
abr-549	192	20	other	other	ADJ
abr-549	192	21	/	/	SYM
abr-549	192	22	opposing	oppose	VERB
abr-549	192	23	teams	team	NOUN
abr-549	192	24	.	.	PUNCT
abr-549	193	1	5.42	5.42	NUM
abr-549	193	2	1.57	1.57	NUM
abr-549	193	3	man4	man4	NOUN
abr-549	193	4	team	team	NOUN
abr-549	193	5	managers	manager	NOUN
abr-549	193	6	'	'	PART
abr-549	193	7	priority	priority	NOUN
abr-549	193	8	is	be	AUX
abr-549	193	9	to	to	PART
abr-549	193	10	build	build	VERB
abr-549	193	11	a	a	DET
abr-549	193	12	strong	strong	ADJ
abr-549	193	13	league	league	NOUN
abr-549	193	14	brand	brand	NOUN
abr-549	193	15	.	.	PUNCT
abr-549	194	1	5.37	5.37	NUM
abr-549	194	2	1.54	1.54	NUM
abr-549	194	3	soccer	soccer	NOUN
abr-549	194	4	federation	federation	NOUN
abr-549	194	5	(	(	PUNCT
abr-549	194	6	developed	develop	VERB
abr-549	194	7	by	by	ADP
abr-549	194	8	the	the	DET
abr-549	194	9	authors	author	NOUN
abr-549	194	10	)	)	PUNCT
abr-549	194	11	sf1	sf1	PROPN
abr-549	194	12	the	the	DET
abr-549	194	13	league	league	PROPN
abr-549	194	14	commissioner	commissioner	NOUN
abr-549	194	15	treats	treat	VERB
abr-549	194	16	every	every	DET
abr-549	194	17	team	team	NOUN
abr-549	194	18	the	the	DET
abr-549	194	19	same	same	ADJ
abr-549	194	20	.	.	PUNCT
abr-549	195	1	5.67	5.67	NUM
abr-549	195	2	1.54	1.54	NUM
abr-549	195	3	sf9	sf9	NOUN
abr-549	195	4	the	the	DET
abr-549	195	5	league	league	NOUN
abr-549	195	6	commissioner	commissioner	NOUN
abr-549	195	7	does	do	AUX
abr-549	195	8	not	not	PART
abr-549	195	9	discriminate	discriminate	VERB
abr-549	195	10	among	among	ADP
abr-549	195	11	teams	team	NOUN
abr-549	195	12	.	.	PUNCT
abr-549	196	1	5.58	5.58	NUM
abr-549	196	2	1.58	1.58	NUM
abr-549	196	3	internalization	internalization	NOUN
abr-549	196	4	(	(	PUNCT
abr-549	196	5	ross	ross	PROPN
abr-549	196	6	et	et	PROPN
abr-549	196	7	al	al	PROPN
abr-549	196	8	.	.	PROPN
abr-549	196	9	,	,	PUNCT
abr-549	196	10	2008	2008	NUM
abr-549	196	11	)	)	PUNCT
abr-549	196	12	int1	int1	NOUN
abr-549	196	13	i	i	PRON
abr-549	196	14	feel	feel	VERB
abr-549	196	15	like	like	SCONJ
abr-549	196	16	i	i	PRON
abr-549	196	17	am	be	AUX
abr-549	196	18	a	a	DET
abr-549	196	19	member	member	NOUN
abr-549	196	20	of	of	ADP
abr-549	196	21	the	the	DET
abr-549	196	22	super	super	PROPN
abr-549	196	23	league	league	NOUN
abr-549	196	24	.	.	PUNCT
abr-549	197	1	5.56	5.56	NUM
abr-549	197	2	1.58	1.58	NUM
abr-549	197	3	int2	int2	NOUN
abr-549	197	4	being	be	AUX
abr-549	197	5	a	a	DET
abr-549	197	6	fan	fan	NOUN
abr-549	197	7	of	of	ADP
abr-549	197	8	the	the	DET
abr-549	197	9	super	super	PROPN
abr-549	197	10	league	league	PROPN
abr-549	197	11	is	be	AUX
abr-549	197	12	a	a	DET
abr-549	197	13	large	large	ADJ
abr-549	197	14	part	part	NOUN
abr-549	197	15	of	of	ADP
abr-549	197	16	who	who	PRON
abr-549	197	17	i	i	PRON
abr-549	197	18	am	be	AUX
abr-549	197	19	.	.	PUNCT
abr-549	198	1	5.25	5.25	NUM
abr-549	198	2	1.79	1.79	NUM
abr-549	198	3	int3	int3	NOUN
abr-549	198	4	fans	fan	NOUN
abr-549	198	5	"	"	PUNCT
abr-549	198	6	live	live	VERB
abr-549	198	7	and	and	CCONJ
abr-549	198	8	breathe	breathe	ADJ
abr-549	198	9	"	"	PUNCT
abr-549	198	10	league	league	NOUN
abr-549	198	11	.	.	PUNCT
abr-549	199	1	5.57	5.57	NUM
abr-549	199	2	1.55	1.55	NUM
abr-549	199	3	brand	brand	NOUN
abr-549	199	4	equity	equity	NOUN
abr-549	199	5	(	(	PUNCT
abr-549	199	6	tong	tong	PROPN
abr-549	199	7	&	&	CCONJ
abr-549	199	8	hawley	hawley	PROPN
abr-549	199	9	,	,	PUNCT
abr-549	199	10	2009	2009	NUM
abr-549	199	11	)	)	PUNCT
abr-549	199	12	be2	be2	NOUN
abr-549	199	13	even	even	ADV
abr-549	199	14	though	though	SCONJ
abr-549	199	15	there	there	PRON
abr-549	199	16	are	be	VERB
abr-549	199	17	other	other	ADJ
abr-549	199	18	sports	sport	NOUN
abr-549	199	19	activities	activity	NOUN
abr-549	199	20	equally	equally	ADV
abr-549	199	21	fun	fun	ADJ
abr-549	199	22	,	,	PUNCT
abr-549	199	23	super	super	PROPN
abr-549	199	24	league	league	PROPN
abr-549	199	25	games	game	NOUN
abr-549	199	26	are	be	AUX
abr-549	199	27	preferred	prefer	VERB
abr-549	199	28	.	.	PUNCT
abr-549	200	1	5.44	5.44	NUM
abr-549	200	2	1.53	1.53	NUM
abr-549	200	3	be3	be3	PROPN
abr-549	200	4	the	the	DET
abr-549	200	5	quality	quality	NOUN
abr-549	200	6	of	of	ADP
abr-549	200	7	super	super	PROPN
abr-549	200	8	league	league	PROPN
abr-549	200	9	games	game	NOUN
abr-549	200	10	is	be	AUX
abr-549	200	11	worth	worth	ADJ
abr-549	200	12	the	the	DET
abr-549	200	13	price	price	NOUN
abr-549	200	14	fans	fan	NOUN
abr-549	200	15	pay	pay	VERB
abr-549	200	16	.	.	PUNCT
abr-549	201	1	5.30	5.30	NUM
abr-549	201	2	1.72	1.72	NUM
abr-549	201	3	methodology1	methodology1	PROPN
abr-549	201	4	research	research	NOUN
abr-549	201	5	context	context	NOUN
abr-549	201	6	according	accord	VERB
abr-549	201	7	to	to	ADP
abr-549	201	8	the	the	DET
abr-549	201	9	statistics	statistic	NOUN
abr-549	201	10	published	publish	VERB
abr-549	201	11	by	by	ADP
abr-549	201	12	plunkett	plunkett	PROPN
abr-549	201	13	research	research	PROPN
abr-549	201	14	(	(	PUNCT
abr-549	201	15	2016	2016	NUM
abr-549	201	16	)	)	PUNCT
abr-549	201	17	,	,	PUNCT
abr-549	201	18	the	the	DET
abr-549	201	19	sports	sport	NOUN
abr-549	201	20	industry	industry	NOUN
abr-549	201	21	is	be	AUX
abr-549	201	22	one	one	NUM
abr-549	201	23	of	of	ADP
abr-549	201	24	the	the	DET
abr-549	201	25	top	top	ADJ
abr-549	201	26	20	20	NUM
abr-549	201	27	global	global	ADJ
abr-549	201	28	industries	industry	NOUN
abr-549	201	29	,	,	PUNCT
abr-549	201	30	with	with	ADP
abr-549	201	31	a	a	DET
abr-549	201	32	$	$	SYM
abr-549	201	33	1.5	1.5	NUM
abr-549	201	34	trillion	trillion	NUM
abr-549	201	35	market	market	NOUN
abr-549	201	36	value	value	NOUN
abr-549	201	37	,	,	PUNCT
abr-549	201	38	of	of	ADP
abr-549	201	39	which	which	DET
abr-549	201	40	advertising	advertising	NOUN
abr-549	201	41	makes	make	VERB
abr-549	201	42	the	the	DET
abr-549	201	43	most	most	ADV
abr-549	201	44	significant	significant	ADJ
abr-549	201	45	contribution	contribution	NOUN
abr-549	201	46	with	with	ADP
abr-549	201	47	$	$	SYM
abr-549	201	48	34.9	34.9	NUM
abr-549	201	49	billion	billion	NUM
abr-549	201	50	in	in	ADP
abr-549	201	51	annual	annual	ADJ
abr-549	201	52	spending	spending	NOUN
abr-549	201	53	.	.	PUNCT
abr-549	202	1	the	the	DET
abr-549	202	2	most	most	ADV
abr-549	202	3	recent	recent	ADJ
abr-549	202	4	annual	annual	ADJ
abr-549	202	5	report	report	NOUN
abr-549	202	6	of	of	ADP
abr-549	202	7	the	the	DET
abr-549	202	8	world	world	NOUN
abr-549	202	9	’s	’s	PART
abr-549	202	10	most	most	ADV
abr-549	202	11	valuable	valuable	ADJ
abr-549	202	12	50	50	NUM
abr-549	202	13	football	football	NOUN
abr-549	202	14	(	(	PUNCT
abr-549	202	15	soccer	soccer	NOUN
abr-549	202	16	)	)	PUNCT
abr-549	202	17	brands	brand	NOUN
abr-549	202	18	(	(	PUNCT
abr-549	202	19	brand	brand	NOUN
abr-549	202	20	finance	finance	NOUN
abr-549	202	21	,	,	PUNCT
abr-549	202	22	2021a	2021a	NUM
abr-549	202	23	)	)	PUNCT
abr-549	202	24	shows	show	VERB
abr-549	202	25	that	that	SCONJ
abr-549	202	26	despite	despite	SCONJ
abr-549	202	27	the	the	DET
abr-549	202	28	effects	effect	NOUN
abr-549	202	29	of	of	ADP
abr-549	202	30	covid-19	covid-19	PROPN
abr-549	202	31	,	,	PUNCT
abr-549	202	32	there	there	PRON
abr-549	202	33	is	be	VERB
abr-549	202	34	a	a	DET
abr-549	202	35	growing	grow	VERB
abr-549	202	36	interest	interest	NOUN
abr-549	202	37	in	in	ADP
abr-549	202	38	branding	branding	NOUN
abr-549	202	39	and	and	CCONJ
abr-549	202	40	creating	create	VERB
abr-549	202	41	valuable	valuable	ADJ
abr-549	202	42	brands	brand	NOUN
abr-549	202	43	in	in	ADP
abr-549	202	44	the	the	DET
abr-549	202	45	sport	sport	NOUN
abr-549	202	46	.	.	PUNCT
abr-549	203	1	the	the	DET
abr-549	203	2	report	report	NOUN
abr-549	203	3	indicates	indicate	VERB
abr-549	203	4	that	that	SCONJ
abr-549	203	5	the	the	DET
abr-549	203	6	premier	premier	PROPN
abr-549	203	7	league	league	PROPN
abr-549	203	8	of	of	ADP
abr-549	203	9	england	england	PROPN
abr-549	203	10	has	have	VERB
abr-549	203	11	the	the	DET
abr-549	203	12	highest	high	ADJ
abr-549	203	13	brand	brand	NOUN
abr-549	203	14	value	value	NOUN
abr-549	203	15	with	with	ADP
abr-549	203	16	€	€	SYM
abr-549	203	17	7,485,189	7,485,189	NUM
abr-549	203	18	billion	billion	NUM
abr-549	203	19	in	in	ADP
abr-549	203	20	2021	2021	NUM
abr-549	203	21	.	.	PUNCT
abr-549	204	1	although	although	SCONJ
abr-549	204	2	the	the	DET
abr-549	204	3	turkish	turkish	ADJ
abr-549	204	4	super	super	ADJ
abr-549	204	5	league	league	PROPN
abr-549	204	6	was	be	AUX
abr-549	204	7	not	not	PART
abr-549	204	8	evaluated	evaluate	VERB
abr-549	204	9	in	in	ADP
abr-549	204	10	the	the	DET
abr-549	204	11	2021	2021	NUM
abr-549	204	12	annual	annual	ADJ
abr-549	204	13	report	report	NOUN
abr-549	204	14	,	,	PUNCT
abr-549	204	15	according	accord	VERB
abr-549	204	16	to	to	ADP
abr-549	204	17	the	the	DET
abr-549	204	18	2016	2016	NUM
abr-549	204	19	brand	brand	NOUN
abr-549	204	20	finance	finance	NOUN
abr-549	204	21	football	football	NOUN
abr-549	204	22	50	50	NUM
abr-549	204	23	report	report	NOUN
abr-549	204	24	,	,	PUNCT
abr-549	204	25	the	the	DET
abr-549	204	26	turkish	turkish	ADJ
abr-549	204	27	super	super	PROPN
abr-549	204	28	league	league	PROPN
abr-549	204	29	has	have	AUX
abr-549	204	30	ranked	rank	VERB
abr-549	204	31	the	the	DET
abr-549	204	32	sixth	sixth	ADV
abr-549	204	33	biggest	big	ADJ
abr-549	204	34	brand	brand	NOUN
abr-549	204	35	among	among	ADP
abr-549	204	36	european	european	ADJ
abr-549	204	37	soccer	soccer	NOUN
abr-549	204	38	leagues	league	NOUN
abr-549	204	39	with	with	ADP
abr-549	204	40	a	a	DET
abr-549	204	41	brand	brand	NOUN
abr-549	204	42	value	value	NOUN
abr-549	204	43	of	of	ADP
abr-549	204	44	$	$	SYM
abr-549	204	45	211	211	NUM
abr-549	204	46	million	million	NUM
abr-549	204	47	(	(	PUNCT
abr-549	204	48	brand	brand	NOUN
abr-549	204	49	finance	finance	NOUN
abr-549	204	50	,	,	PUNCT
abr-549	204	51	2016	2016	NUM
abr-549	204	52	)	)	PUNCT
abr-549	204	53	.	.	PUNCT
abr-549	205	1	also	also	ADV
abr-549	205	2	,	,	PUNCT
abr-549	205	3	the	the	DET
abr-549	205	4	brand	brand	NOUN
abr-549	205	5	values	value	NOUN
abr-549	205	6	of	of	ADP
abr-549	205	7	the	the	DET
abr-549	205	8	top	top	ADJ
abr-549	205	9	three	three	NUM
abr-549	205	10	turkish	turkish	ADJ
abr-549	205	11	soccer	soccer	NOUN
abr-549	205	12	teams	team	NOUN
abr-549	205	13	(	(	PUNCT
abr-549	205	14	galatasaray	galatasaray	NOUN
abr-549	205	15	with	with	ADP
abr-549	205	16	$	$	SYM
abr-549	205	17	49	49	NUM
abr-549	205	18	million	million	NUM
abr-549	205	19	,	,	PUNCT
abr-549	205	20	fenerbahce	fenerbahce	PROPN
abr-549	205	21	with	with	ADP
abr-549	205	22	$	$	SYM
abr-549	205	23	48	48	NUM
abr-549	205	24	million	million	NUM
abr-549	205	25	,	,	PUNCT
abr-549	205	26	and	and	CCONJ
abr-549	205	27	besiktas	besikta	NOUN
abr-549	205	28	with	with	ADP
abr-549	205	29	$	$	SYM
abr-549	205	30	35	35	NUM
abr-549	205	31	million	million	NUM
abr-549	205	32	)	)	PUNCT
abr-549	205	33	(	(	PUNCT
abr-549	205	34	brand	brand	NOUN
abr-549	205	35	finance	finance	NOUN
abr-549	205	36	,	,	PUNCT
abr-549	205	37	2021b	2021b	NUM
abr-549	205	38	)	)	PUNCT
abr-549	205	39	validate	validate	VERB
abr-549	205	40	the	the	DET
abr-549	205	41	importance	importance	NOUN
abr-549	205	42	of	of	ADP
abr-549	205	43	the	the	DET
abr-549	205	44	turkish	turkish	ADJ
abr-549	205	45	super	super	PROPN
abr-549	205	46	league	league	NOUN
abr-549	205	47	among	among	ADP
abr-549	205	48	european	european	ADJ
abr-549	205	49	leagues	league	NOUN
abr-549	205	50	.	.	PUNCT
abr-549	206	1	hence	hence	ADV
abr-549	206	2	,	,	PUNCT
abr-549	206	3	the	the	DET
abr-549	206	4	turkish	turkish	ADJ
abr-549	206	5	super	super	PROPN
abr-549	206	6	league	league	PROPN
abr-549	206	7	provides	provide	VERB
abr-549	206	8	a	a	DET
abr-549	206	9	compelling	compelling	ADJ
abr-549	206	10	research	research	NOUN
abr-549	206	11	context	context	NOUN
abr-549	206	12	to	to	PART
abr-549	206	13	examine	examine	VERB
abr-549	206	14	the	the	DET
abr-549	206	15	relationship	relationship	NOUN
abr-549	206	16	proposed	propose	VERB
abr-549	206	17	in	in	ADP
abr-549	206	18	figure	figure	NOUN
abr-549	206	19	1	1	NUM
abr-549	206	20	.	.	PUNCT
abr-549	206	21	scale	scale	NOUN
abr-549	206	22	development	development	NOUN
abr-549	206	23	the	the	DET
abr-549	206	24	current	current	ADJ
abr-549	206	25	research	research	NOUN
abr-549	206	26	implements	implement	VERB
abr-549	206	27	malhotra	malhotra	PROPN
abr-549	206	28	and	and	CCONJ
abr-549	206	29	groves	grove	NOUN
abr-549	206	30	(	(	PUNCT
abr-549	206	31	1998	1998	NUM
abr-549	206	32	)	)	PUNCT
abr-549	206	33	’s	’s	PART
abr-549	206	34	measurement	measurement	NOUN
abr-549	206	35	scale	scale	NOUN
abr-549	206	36	development	development	NOUN
abr-549	206	37	framework	framework	NOUN
abr-549	206	38	to	to	PART
abr-549	206	39	achieve	achieve	VERB
abr-549	206	40	the	the	DET
abr-549	206	41	study	study	NOUN
abr-549	206	42	objectives	objective	NOUN
abr-549	206	43	.	.	PUNCT
abr-549	207	1	first	first	ADV
abr-549	207	2	,	,	PUNCT
abr-549	207	3	the	the	DET
abr-549	207	4	constructs	construct	NOUN
abr-549	207	5	of	of	ADP
abr-549	207	6	the	the	DET
abr-549	207	7	study	study	NOUN
abr-549	207	8	have	have	AUX
abr-549	207	9	been	be	AUX
abr-549	207	10	identified	identify	VERB
abr-549	207	11	.	.	PUNCT
abr-549	208	1	the	the	DET
abr-549	208	2	current	current	ADJ
abr-549	208	3	research	research	NOUN
abr-549	208	4	chooses	choose	VERB
abr-549	208	5	brand	brand	NOUN
abr-549	208	6	associations	association	NOUN
abr-549	208	7	and	and	CCONJ
abr-549	208	8	internalization	internalization	NOUN
abr-549	208	9	constructs	construct	NOUN
abr-549	208	10	as	as	ADP
abr-549	208	11	the	the	DET
abr-549	208	12	independent	independent	ADJ
abr-549	208	13	variables	variable	NOUN
abr-549	208	14	since	since	SCONJ
abr-549	208	15	the	the	DET
abr-549	208	16	extant	extant	ADJ
abr-549	208	17	literature	literature	NOUN
abr-549	208	18	mainly	mainly	ADV
abr-549	208	19	uses	use	VERB
abr-549	208	20	them	they	PRON
abr-549	208	21	as	as	ADP
abr-549	208	22	the	the	DET
abr-549	208	23	determinants	determinant	NOUN
abr-549	208	24	of	of	ADP
abr-549	208	25	sports	sport	NOUN
abr-549	208	26	brand	brand	NOUN
abr-549	208	27	equity	equity	NOUN
abr-549	208	28	(	(	PUNCT
abr-549	208	29	e.g.	e.g.	ADV
abr-549	208	30	,	,	PUNCT
abr-549	208	31	bauer	bauer	PROPN
abr-549	208	32	et	et	PROPN
abr-549	208	33	al	al	PROPN
abr-549	208	34	.	.	PROPN
abr-549	208	35	,	,	PUNCT
abr-549	208	36	2005	2005	NUM
abr-549	208	37	;	;	PUNCT
abr-549	208	38	biscaia	biscaia	VERB
abr-549	208	39	et	et	PROPN
abr-549	208	40	al	al	PROPN
abr-549	208	41	.	.	PROPN
abr-549	208	42	,	,	PUNCT
abr-549	208	43	2013	2013	NUM
abr-549	208	44	;	;	PUNCT
abr-549	208	45	keller	keller	PROPN
abr-549	208	46	,	,	PUNCT
abr-549	208	47	1993	1993	NUM
abr-549	208	48	;	;	PUNCT
abr-549	208	49	ross	ross	PROPN
abr-549	208	50	et	et	PROPN
abr-549	208	51	al	al	PROPN
abr-549	208	52	.	.	PROPN
abr-549	208	53	,	,	PUNCT
abr-549	208	54	2008	2008	NUM
abr-549	208	55	)	)	PUNCT
abr-549	208	56	.	.	PUNCT
abr-549	209	1	further	far	ADV
abr-549	209	2	,	,	PUNCT
abr-549	209	3	following	follow	VERB
abr-549	209	4	the	the	DET
abr-549	209	5	models	model	NOUN
abr-549	209	6	tested	test	VERB
abr-549	209	7	in	in	ADP
abr-549	209	8	previous	previous	ADJ
abr-549	209	9	non	non	ADJ
abr-549	209	10	-	-	ADJ
abr-549	209	11	sport	sport	ADJ
abr-549	209	12	brand	brand	NOUN
abr-549	209	13	equity	equity	NOUN
abr-549	209	14	research	research	NOUN
abr-549	209	15	(	(	PUNCT
abr-549	209	16	e.g.	e.g.	ADV
abr-549	209	17	,	,	PUNCT
abr-549	209	18	girard	girard	PROPN
abr-549	209	19	et	et	PROPN
abr-549	209	20	al	al	PROPN
abr-549	209	21	.	.	PROPN
abr-549	209	22	,	,	PUNCT
abr-549	209	23	2017	2017	NUM
abr-549	209	24	;	;	PUNCT
abr-549	209	25	tong	tong	PROPN
abr-549	209	26	&	&	CCONJ
abr-549	209	27	1	1	NUM
abr-549	209	28	this	this	DET
abr-549	209	29	paper	paper	NOUN
abr-549	209	30	is	be	AUX
abr-549	209	31	based	base	VERB
abr-549	209	32	on	on	ADP
abr-549	209	33	a	a	DET
abr-549	209	34	survey	survey	NOUN
abr-549	209	35	that	that	PRON
abr-549	209	36	was	be	AUX
abr-549	209	37	designed	design	VERB
abr-549	209	38	to	to	PART
abr-549	209	39	provide	provide	VERB
abr-549	209	40	data	datum	NOUN
abr-549	209	41	for	for	ADP
abr-549	209	42	more	more	ADJ
abr-549	209	43	than	than	ADP
abr-549	209	44	one	one	NUM
abr-549	209	45	study	study	NOUN
abr-549	209	46	;	;	PUNCT
abr-549	209	47	hence	hence	ADV
abr-549	209	48	,	,	PUNCT
abr-549	209	49	the	the	DET
abr-549	209	50	methodology	methodology	NOUN
abr-549	209	51	presented	present	VERB
abr-549	209	52	in	in	ADP
abr-549	209	53	this	this	DET
abr-549	209	54	paper	paper	NOUN
abr-549	209	55	is	be	AUX
abr-549	209	56	similar	similar	ADJ
abr-549	209	57	to	to	ADP
abr-549	209	58	the	the	DET
abr-549	209	59	methodological	methodological	ADJ
abr-549	209	60	discussions	discussion	NOUN
abr-549	209	61	presented	present	VERB
abr-549	209	62	in	in	ADP
abr-549	209	63	pinar	pinar	PROPN
abr-549	209	64	et	et	PROPN
abr-549	209	65	al	al	PROPN
abr-549	209	66	.	.	PROPN
abr-549	210	1	(	(	PUNCT
abr-549	210	2	2017	2017	NUM
abr-549	210	3	)	)	PUNCT
abr-549	210	4	.	.	PUNCT
abr-549	211	1	46	46	NUM
abr-549	211	2	hawley	hawley	PROPN
abr-549	211	3	,	,	PUNCT
abr-549	211	4	2009	2009	NUM
abr-549	211	5	;	;	PUNCT
abr-549	211	6	yoo	yoo	PROPN
abr-549	211	7	et	et	PROPN
abr-549	211	8	al	al	PROPN
abr-549	211	9	.	.	PROPN
abr-549	211	10	,	,	PUNCT
abr-549	211	11	2000	2000	NUM
abr-549	211	12	)	)	PUNCT
abr-549	211	13	,	,	PUNCT
abr-549	211	14	the	the	DET
abr-549	211	15	overall	overall	ADJ
abr-549	211	16	league	league	PROPN
abr-549	211	17	brand	brand	PROPN
abr-549	211	18	equity	equity	PROPN
abr-549	211	19	construct	construct	NOUN
abr-549	211	20	is	be	AUX
abr-549	211	21	used	use	VERB
abr-549	211	22	as	as	ADP
abr-549	211	23	the	the	DET
abr-549	211	24	dependent	dependent	ADJ
abr-549	211	25	variable	variable	NOUN
abr-549	211	26	.	.	PUNCT
abr-549	212	1	the	the	DET
abr-549	212	2	brand	brand	NOUN
abr-549	212	3	associations	association	NOUN
abr-549	212	4	measures	measure	NOUN
abr-549	212	5	are	be	AUX
abr-549	212	6	compiled	compile	VERB
abr-549	212	7	from	from	ADP
abr-549	212	8	previous	previous	ADJ
abr-549	212	9	sports	sport	NOUN
abr-549	212	10	branding	branding	NOUN
abr-549	212	11	literature	literature	NOUN
abr-549	212	12	(	(	PUNCT
abr-549	212	13	bauer	bauer	PROPN
abr-549	212	14	et	et	PROPN
abr-549	212	15	al	al	PROPN
abr-549	212	16	.	.	PROPN
abr-549	212	17	,	,	PUNCT
abr-549	212	18	2008	2008	NUM
abr-549	212	19	;	;	PUNCT
abr-549	212	20	biscaia	biscaia	VERB
abr-549	212	21	et	et	PROPN
abr-549	212	22	al	al	PROPN
abr-549	212	23	.	.	PROPN
abr-549	212	24	2013	2013	NUM
abr-549	212	25	;	;	PUNCT
abr-549	212	26	gladden	gladden	PROPN
abr-549	212	27	et	et	PROPN
abr-549	212	28	al	al	PROPN
abr-549	212	29	.	.	PROPN
abr-549	212	30	,	,	PUNCT
abr-549	212	31	1998	1998	NUM
abr-549	212	32	;	;	PUNCT
abr-549	212	33	gladden	gladden	PROPN
abr-549	212	34	&	&	CCONJ
abr-549	212	35	funk	funk	NOUN
abr-549	212	36	,	,	PUNCT
abr-549	212	37	2002	2002	NUM
abr-549	212	38	;	;	PUNCT
abr-549	212	39	ross	ross	PROPN
abr-549	212	40	,	,	PUNCT
abr-549	212	41	2006	2006	NUM
abr-549	212	42	;	;	PUNCT
abr-549	212	43	ross	ross	PROPN
abr-549	212	44	et	et	PROPN
abr-549	212	45	al	al	PROPN
abr-549	212	46	.	.	PROPN
abr-549	212	47	,	,	PUNCT
abr-549	212	48	2006	2006	NUM
abr-549	212	49	;	;	PUNCT
abr-549	212	50	ross	ross	PROPN
abr-549	212	51	et	et	PROPN
abr-549	212	52	al	al	PROPN
abr-549	212	53	.	.	PROPN
abr-549	212	54	,	,	PUNCT
abr-549	212	55	2008	2008	NUM
abr-549	212	56	)	)	PUNCT
abr-549	212	57	and	and	CCONJ
abr-549	212	58	modified	modify	VERB
abr-549	212	59	to	to	PART
abr-549	212	60	reflect	reflect	VERB
abr-549	212	61	the	the	DET
abr-549	212	62	league	league	NOUN
abr-549	212	63	brand	brand	NOUN
abr-549	212	64	associations	association	NOUN
abr-549	212	65	.	.	PUNCT
abr-549	213	1	even	even	ADV
abr-549	213	2	though	though	SCONJ
abr-549	213	3	brand	brand	NOUN
abr-549	213	4	associations	association	NOUN
abr-549	213	5	consist	consist	VERB
abr-549	213	6	of	of	ADP
abr-549	213	7	attributes	attribute	NOUN
abr-549	213	8	,	,	PUNCT
abr-549	213	9	benefits	benefit	NOUN
abr-549	213	10	,	,	PUNCT
abr-549	213	11	and	and	CCONJ
abr-549	213	12	attitudes	attitude	NOUN
abr-549	213	13	(	(	PUNCT
abr-549	213	14	keller	keller	NOUN
abr-549	213	15	,	,	PUNCT
abr-549	213	16	1993	1993	NUM
abr-549	213	17	)	)	PUNCT
abr-549	213	18	,	,	PUNCT
abr-549	213	19	prior	prior	ADJ
abr-549	213	20	sports	sport	NOUN
abr-549	213	21	branding	branding	NOUN
abr-549	213	22	literature	literature	NOUN
abr-549	213	23	does	do	AUX
abr-549	213	24	not	not	PART
abr-549	213	25	integrate	integrate	VERB
abr-549	213	26	attitudes	attitude	NOUN
abr-549	213	27	into	into	ADP
abr-549	213	28	brand	brand	NOUN
abr-549	213	29	association	association	NOUN
abr-549	213	30	models	model	NOUN
abr-549	213	31	because	because	SCONJ
abr-549	213	32	attributes	attribute	NOUN
abr-549	213	33	and	and	CCONJ
abr-549	213	34	benefits	benefit	NOUN
abr-549	213	35	determine	determine	VERB
abr-549	213	36	attitudes	attitude	NOUN
abr-549	213	37	(	(	PUNCT
abr-549	213	38	bauer	bauer	PROPN
abr-549	213	39	et	et	PROPN
abr-549	213	40	al	al	PROPN
abr-549	213	41	.	.	PROPN
abr-549	213	42	,	,	PUNCT
abr-549	213	43	2005	2005	NUM
abr-549	213	44	;	;	PUNCT
abr-549	213	45	gladden	gladden	PROPN
abr-549	213	46	&	&	CCONJ
abr-549	213	47	funk	funk	NOUN
abr-549	213	48	,	,	PUNCT
abr-549	213	49	2002	2002	NUM
abr-549	213	50	)	)	PUNCT
abr-549	213	51	.	.	PUNCT
abr-549	214	1	attributes	attribute	VERB
abr-549	214	2	define	define	VERB
abr-549	214	3	descriptive	descriptive	ADJ
abr-549	214	4	characteristics	characteristic	NOUN
abr-549	214	5	of	of	ADP
abr-549	214	6	a	a	DET
abr-549	214	7	product	product	NOUN
abr-549	214	8	or	or	CCONJ
abr-549	214	9	service	service	NOUN
abr-549	214	10	,	,	PUNCT
abr-549	214	11	whereas	whereas	SCONJ
abr-549	214	12	benefits	benefit	NOUN
abr-549	214	13	represent	represent	VERB
abr-549	214	14	personal	personal	ADJ
abr-549	214	15	value	value	NOUN
abr-549	214	16	that	that	PRON
abr-549	214	17	customers	customer	NOUN
abr-549	214	18	attach	attach	VERB
abr-549	214	19	to	to	ADP
abr-549	214	20	the	the	DET
abr-549	214	21	same	same	ADJ
abr-549	214	22	product	product	NOUN
abr-549	214	23	or	or	CCONJ
abr-549	214	24	service	service	NOUN
abr-549	214	25	(	(	PUNCT
abr-549	214	26	keller	keller	PROPN
abr-549	214	27	,	,	PUNCT
abr-549	214	28	1993	1993	NUM
abr-549	214	29	;	;	PUNCT
abr-549	214	30	kunkel	kunkel	PROPN
abr-549	214	31	et	et	PROPN
abr-549	214	32	al	al	PROPN
abr-549	214	33	.	.	PROPN
abr-549	214	34	,	,	PUNCT
abr-549	214	35	2014	2014	NUM
abr-549	214	36	)	)	PUNCT
abr-549	214	37	.	.	PUNCT
abr-549	215	1	hence	hence	ADV
abr-549	215	2	,	,	PUNCT
abr-549	215	3	this	this	DET
abr-549	215	4	study	study	NOUN
abr-549	215	5	focuses	focus	VERB
abr-549	215	6	on	on	ADP
abr-549	215	7	the	the	DET
abr-549	215	8	attributes	attribute	NOUN
abr-549	215	9	dimension	dimension	NOUN
abr-549	215	10	of	of	ADP
abr-549	215	11	brand	brand	NOUN
abr-549	215	12	associations	association	NOUN
abr-549	215	13	to	to	PART
abr-549	215	14	examine	examine	VERB
abr-549	215	15	the	the	DET
abr-549	215	16	proposed	propose	VERB
abr-549	215	17	model	model	NOUN
abr-549	215	18	.	.	PUNCT
abr-549	216	1	gladden	gladden	NOUN
abr-549	216	2	and	and	CCONJ
abr-549	216	3	funk	funk	NOUN
abr-549	216	4	(	(	PUNCT
abr-549	216	5	2002	2002	NUM
abr-549	216	6	)	)	PUNCT
abr-549	216	7	,	,	PUNCT
abr-549	216	8	identify	identify	VERB
abr-549	216	9	eight	eight	NUM
abr-549	216	10	main	main	ADJ
abr-549	216	11	attributes	attribute	NOUN
abr-549	216	12	in	in	ADP
abr-549	216	13	the	the	DET
abr-549	216	14	team	team	NOUN
abr-549	216	15	context	context	NOUN
abr-549	216	16	.	.	PUNCT
abr-549	217	1	these	these	DET
abr-549	217	2	attributes	attribute	NOUN
abr-549	217	3	are	be	AUX
abr-549	217	4	:	:	PUNCT
abr-549	217	5	1	1	NUM
abr-549	217	6	)	)	PUNCT
abr-549	217	7	star	star	NOUN
abr-549	217	8	player	player	NOUN
abr-549	217	9	,	,	PUNCT
abr-549	217	10	2	2	X
abr-549	217	11	)	)	PUNCT
abr-549	217	12	success	success	NOUN
abr-549	217	13	,	,	PUNCT
abr-549	217	14	3	3	X
abr-549	217	15	)	)	PUNCT
abr-549	217	16	head	head	NOUN
abr-549	217	17	coach	coach	NOUN
abr-549	217	18	,	,	PUNCT
abr-549	217	19	4	4	NUM
abr-549	217	20	)	)	PUNCT
abr-549	217	21	management	management	NOUN
abr-549	217	22	,	,	PUNCT
abr-549	217	23	5	5	NUM
abr-549	217	24	)	)	PUNCT
abr-549	217	25	stadium	stadium	NOUN
abr-549	217	26	/	/	SYM
abr-549	217	27	arena	arena	NOUN
abr-549	217	28	,	,	PUNCT
abr-549	217	29	6	6	NUM
abr-549	217	30	)	)	PUNCT
abr-549	217	31	tradition	tradition	NOUN
abr-549	217	32	,	,	PUNCT
abr-549	217	33	7	7	X
abr-549	217	34	)	)	PUNCT
abr-549	217	35	logo	logo	NOUN
abr-549	217	36	design	design	NOUN
abr-549	217	37	and	and	CCONJ
abr-549	217	38	8)	8)	NUM
abr-549	217	39	product	product	NOUN
abr-549	217	40	delivery	delivery	NOUN
abr-549	217	41	.	.	PUNCT
abr-549	218	1	this	this	DET
abr-549	218	2	study	study	NOUN
abr-549	218	3	uses	use	VERB
abr-549	218	4	players	player	NOUN
abr-549	218	5	(	(	PUNCT
abr-549	218	6	5	5	NUM
abr-549	218	7	items	item	NOUN
abr-549	218	8	)	)	PUNCT
abr-549	218	9	,	,	PUNCT
abr-549	218	10	team	team	NOUN
abr-549	218	11	success	success	NOUN
abr-549	218	12	(	(	PUNCT
abr-549	218	13	4	4	NUM
abr-549	218	14	items	item	NOUN
abr-549	218	15	)	)	PUNCT
abr-549	218	16	,	,	PUNCT
abr-549	218	17	head	head	NOUN
abr-549	218	18	coaches	coach	NOUN
abr-549	218	19	(	(	PUNCT
abr-549	218	20	5	5	NUM
abr-549	218	21	items	item	NOUN
abr-549	218	22	)	)	PUNCT
abr-549	218	23	,	,	PUNCT
abr-549	218	24	team	team	NOUN
abr-549	218	25	management	management	NOUN
abr-549	218	26	(	(	PUNCT
abr-549	218	27	5	5	NUM
abr-549	218	28	items	item	NOUN
abr-549	218	29	)	)	PUNCT
abr-549	218	30	,	,	PUNCT
abr-549	218	31	stadium	stadium	NOUN
abr-549	218	32	(	(	PUNCT
abr-549	218	33	5	5	NUM
abr-549	218	34	items	item	NOUN
abr-549	218	35	)	)	PUNCT
abr-549	218	36	,	,	PUNCT
abr-549	218	37	and	and	CCONJ
abr-549	218	38	league	league	NOUN
abr-549	218	39	history	history	NOUN
abr-549	218	40	(	(	PUNCT
abr-549	218	41	3	3	NUM
abr-549	218	42	items	item	NOUN
abr-549	218	43	)	)	PUNCT
abr-549	218	44	to	to	PART
abr-549	218	45	measure	measure	VERB
abr-549	218	46	the	the	DET
abr-549	218	47	first	first	ADJ
abr-549	218	48	six	six	NUM
abr-549	218	49	attributes	attribute	NOUN
abr-549	218	50	respectively	respectively	ADV
abr-549	218	51	.	.	PUNCT
abr-549	219	1	this	this	DET
abr-549	219	2	study	study	NOUN
abr-549	219	3	does	do	AUX
abr-549	219	4	not	not	PART
abr-549	219	5	include	include	VERB
abr-549	219	6	logo	logo	NOUN
abr-549	219	7	design	design	NOUN
abr-549	219	8	in	in	ADP
abr-549	219	9	the	the	DET
abr-549	219	10	proposed	propose	VERB
abr-549	219	11	model	model	NOUN
abr-549	219	12	because	because	SCONJ
abr-549	219	13	the	the	DET
abr-549	219	14	turkish	turkish	ADJ
abr-549	219	15	soccer	soccer	NOUN
abr-549	219	16	league	league	NOUN
abr-549	219	17	is	be	AUX
abr-549	219	18	well	well	ADV
abr-549	219	19	known	known	ADJ
abr-549	219	20	among	among	ADP
abr-549	219	21	turkish	turkish	ADJ
abr-549	219	22	soccer	soccer	NOUN
abr-549	219	23	fans	fan	NOUN
abr-549	219	24	,	,	PUNCT
abr-549	219	25	and	and	CCONJ
abr-549	219	26	logo	logo	NOUN
abr-549	219	27	design	design	NOUN
abr-549	219	28	may	may	AUX
abr-549	219	29	not	not	PART
abr-549	219	30	make	make	VERB
abr-549	219	31	any	any	DET
abr-549	219	32	significant	significant	ADJ
abr-549	219	33	difference	difference	NOUN
abr-549	219	34	concerning	concern	VERB
abr-549	219	35	soccer	soccer	NOUN
abr-549	219	36	league	league	NOUN
abr-549	219	37	attributes	attribute	NOUN
abr-549	219	38	.	.	PUNCT
abr-549	220	1	kunkel	kunkel	PROPN
abr-549	220	2	et	et	PROPN
abr-549	220	3	al	al	PROPN
abr-549	220	4	.	.	PROPN
abr-549	221	1	(	(	PUNCT
abr-549	221	2	2017	2017	NUM
abr-549	221	3	)	)	PUNCT
abr-549	221	4	confirm	confirm	VERB
abr-549	221	5	this	this	DET
abr-549	221	6	assumption	assumption	NOUN
abr-549	221	7	because	because	SCONJ
abr-549	221	8	they	they	PRON
abr-549	221	9	find	find	VERB
abr-549	221	10	logo	logo	NOUN
abr-549	221	11	has	have	VERB
abr-549	221	12	no	no	DET
abr-549	221	13	significant	significant	ADJ
abr-549	221	14	effect	effect	NOUN
abr-549	221	15	on	on	ADP
abr-549	221	16	consumers	consumer	NOUN
abr-549	221	17	’	’	PART
abr-549	221	18	perception	perception	NOUN
abr-549	221	19	of	of	ADP
abr-549	221	20	the	the	DET
abr-549	221	21	league	league	NOUN
abr-549	221	22	brand	brand	NOUN
abr-549	221	23	.	.	PUNCT
abr-549	222	1	this	this	DET
abr-549	222	2	study	study	NOUN
abr-549	222	3	also	also	ADV
abr-549	222	4	does	do	AUX
abr-549	222	5	not	not	PART
abr-549	222	6	include	include	VERB
abr-549	222	7	product	product	NOUN
abr-549	222	8	delivery	delivery	NOUN
abr-549	222	9	as	as	SCONJ
abr-549	222	10	it	it	PRON
abr-549	222	11	is	be	AUX
abr-549	222	12	not	not	PART
abr-549	222	13	applicable	applicable	ADJ
abr-549	222	14	in	in	ADP
abr-549	222	15	the	the	DET
abr-549	222	16	context	context	NOUN
abr-549	222	17	of	of	ADP
abr-549	222	18	the	the	DET
abr-549	222	19	soccer	soccer	NOUN
abr-549	222	20	league	league	NOUN
abr-549	222	21	for	for	ADP
abr-549	222	22	turkey	turkey	NOUN
abr-549	222	23	.	.	PUNCT
abr-549	223	1	instead	instead	ADV
abr-549	223	2	,	,	PUNCT
abr-549	223	3	this	this	DET
abr-549	223	4	study	study	NOUN
abr-549	223	5	adds	add	VERB
abr-549	223	6	two	two	NUM
abr-549	223	7	additional	additional	ADJ
abr-549	223	8	brand	brand	NOUN
abr-549	223	9	associations	association	NOUN
abr-549	223	10	–	–	PUNCT
abr-549	223	11	soccer	soccer	NOUN
abr-549	223	12	federation	federation	NOUN
abr-549	223	13	(	(	PUNCT
abr-549	223	14	9	9	NUM
abr-549	223	15	items	item	NOUN
abr-549	223	16	)	)	PUNCT
abr-549	223	17	and	and	CCONJ
abr-549	223	18	referees	referee	NOUN
abr-549	223	19	(	(	PUNCT
abr-549	223	20	5	5	NUM
abr-549	223	21	items	item	NOUN
abr-549	223	22	)	)	PUNCT
abr-549	223	23	because	because	SCONJ
abr-549	223	24	the	the	DET
abr-549	223	25	soccer	soccer	NOUN
abr-549	223	26	federation	federation	NOUN
abr-549	223	27	serves	serve	VERB
abr-549	223	28	as	as	ADP
abr-549	223	29	a	a	DET
abr-549	223	30	franchisor	franchisor	NOUN
abr-549	223	31	and	and	CCONJ
abr-549	223	32	league	league	NOUN
abr-549	223	33	’s	’s	PART
abr-549	223	34	governing	govern	VERB
abr-549	223	35	body	body	NOUN
abr-549	223	36	by	by	ADP
abr-549	223	37	establishing	establish	VERB
abr-549	223	38	game	game	NOUN
abr-549	223	39	rules	rule	NOUN
abr-549	223	40	and	and	CCONJ
abr-549	223	41	implementing	implement	VERB
abr-549	223	42	these	these	DET
abr-549	223	43	rules	rule	NOUN
abr-549	223	44	via	via	ADP
abr-549	223	45	referees	referee	NOUN
abr-549	223	46	.	.	PUNCT
abr-549	224	1	these	these	DET
abr-549	224	2	two	two	NUM
abr-549	224	3	dimensions	dimension	NOUN
abr-549	224	4	are	be	AUX
abr-549	224	5	relevant	relevant	ADJ
abr-549	224	6	because	because	SCONJ
abr-549	224	7	the	the	DET
abr-549	224	8	soccer	soccer	NOUN
abr-549	224	9	federation	federation	NOUN
abr-549	224	10	,	,	PUNCT
abr-549	224	11	as	as	ADP
abr-549	224	12	a	a	DET
abr-549	224	13	governing	govern	VERB
abr-549	224	14	body	body	NOUN
abr-549	224	15	,	,	PUNCT
abr-549	224	16	develops	develop	VERB
abr-549	224	17	the	the	DET
abr-549	224	18	game	game	NOUN
abr-549	224	19	rules	rule	NOUN
abr-549	224	20	to	to	PART
abr-549	224	21	guarantee	guarantee	VERB
abr-549	224	22	that	that	SCONJ
abr-549	224	23	each	each	DET
abr-549	224	24	team	team	NOUN
abr-549	224	25	is	be	AUX
abr-549	224	26	equally	equally	ADV
abr-549	224	27	and	and	CCONJ
abr-549	224	28	fairly	fairly	ADV
abr-549	224	29	treated	treat	VERB
abr-549	224	30	,	,	PUNCT
abr-549	224	31	and	and	CCONJ
abr-549	224	32	promotes	promote	VERB
abr-549	224	33	the	the	DET
abr-549	224	34	league	league	NOUN
abr-549	224	35	brand	brand	NOUN
abr-549	224	36	,	,	PUNCT
abr-549	224	37	while	while	SCONJ
abr-549	224	38	the	the	DET
abr-549	224	39	referees	referee	NOUN
abr-549	224	40	are	be	AUX
abr-549	224	41	in	in	ADP
abr-549	224	42	charge	charge	NOUN
abr-549	224	43	of	of	ADP
abr-549	224	44	making	make	VERB
abr-549	224	45	sure	sure	ADJ
abr-549	224	46	that	that	SCONJ
abr-549	224	47	the	the	DET
abr-549	224	48	game	game	NOUN
abr-549	224	49	rules	rule	NOUN
abr-549	224	50	are	be	AUX
abr-549	224	51	developed	develop	VERB
abr-549	224	52	by	by	ADP
abr-549	224	53	soccer	soccer	NOUN
abr-549	224	54	federations	federation	NOUN
abr-549	224	55	are	be	AUX
abr-549	224	56	fairly	fairly	ADV
abr-549	224	57	and	and	CCONJ
abr-549	224	58	consistently	consistently	ADV
abr-549	224	59	implemented	implement	VERB
abr-549	224	60	for	for	ADP
abr-549	224	61	all	all	DET
abr-549	224	62	games	game	NOUN
abr-549	224	63	to	to	PART
abr-549	224	64	assure	assure	VERB
abr-549	224	65	the	the	DET
abr-549	224	66	improvement	improvement	NOUN
abr-549	224	67	of	of	ADP
abr-549	224	68	the	the	DET
abr-549	224	69	overall	overall	ADJ
abr-549	224	70	quality	quality	NOUN
abr-549	224	71	of	of	ADP
abr-549	224	72	the	the	DET
abr-549	224	73	games	game	NOUN
abr-549	224	74	(	(	PUNCT
abr-549	224	75	kunkel	kunkel	PROPN
abr-549	224	76	et	et	PROPN
abr-549	224	77	al	al	PROPN
abr-549	224	78	.	.	PROPN
abr-549	224	79	,	,	PUNCT
abr-549	224	80	2017	2017	NUM
abr-549	224	81	)	)	PUNCT
abr-549	224	82	.	.	PUNCT
abr-549	225	1	the	the	DET
abr-549	225	2	measures	measure	NOUN
abr-549	225	3	for	for	ADP
abr-549	225	4	internalization	internalization	NOUN
abr-549	225	5	are	be	AUX
abr-549	225	6	adopted	adopt	VERB
abr-549	225	7	from	from	ADP
abr-549	225	8	biscaia	biscaia	PROPN
abr-549	225	9	et	et	PROPN
abr-549	225	10	al	al	PROPN
abr-549	225	11	.	.	PROPN
abr-549	226	1	(	(	PUNCT
abr-549	226	2	2013	2013	NUM
abr-549	226	3	)	)	PUNCT
abr-549	226	4	and	and	CCONJ
abr-549	226	5	modified	modify	VERB
abr-549	226	6	to	to	PART
abr-549	226	7	reflect	reflect	VERB
abr-549	226	8	the	the	DET
abr-549	226	9	sports	sport	NOUN
abr-549	226	10	league	league	NOUN
abr-549	226	11	.	.	PUNCT
abr-549	227	1	finally	finally	ADV
abr-549	227	2	,	,	PUNCT
abr-549	227	3	the	the	DET
abr-549	227	4	league	league	PROPN
abr-549	227	5	brand	brand	PROPN
abr-549	227	6	equity	equity	NOUN
abr-549	227	7	measurements	measurement	NOUN
abr-549	227	8	are	be	AUX
abr-549	227	9	compiled	compile	VERB
abr-549	227	10	from	from	ADP
abr-549	227	11	the	the	DET
abr-549	227	12	non	non	ADJ
abr-549	227	13	-	-	ADJ
abr-549	227	14	sport	sport	ADJ
abr-549	227	15	team	team	NOUN
abr-549	227	16	branding	branding	NOUN
abr-549	227	17	literature	literature	NOUN
abr-549	227	18	(	(	PUNCT
abr-549	227	19	e.g.	e.g.	ADV
abr-549	227	20	,	,	PUNCT
abr-549	227	21	girard	girard	PROPN
abr-549	227	22	et	et	PROPN
abr-549	227	23	al	al	PROPN
abr-549	227	24	.	.	PROPN
abr-549	227	25	,	,	PUNCT
abr-549	227	26	2017	2017	NUM
abr-549	227	27	;	;	PUNCT
abr-549	227	28	tong	tong	PROPN
abr-549	227	29	&	&	CCONJ
abr-549	227	30	hawley	hawley	PROPN
abr-549	227	31	,	,	PUNCT
abr-549	227	32	2009	2009	NUM
abr-549	227	33	;	;	PUNCT
abr-549	227	34	sirianni	sirianni	PROPN
abr-549	227	35	et	et	PROPN
abr-549	227	36	al	al	PROPN
abr-549	227	37	.	.	PROPN
abr-549	227	38	,	,	PUNCT
abr-549	227	39	2013	2013	NUM
abr-549	227	40	;	;	PUNCT
abr-549	227	41	yoo	yoo	PROPN
abr-549	227	42	et	et	PROPN
abr-549	227	43	al	al	PROPN
abr-549	227	44	.	.	PROPN
abr-549	227	45	,	,	PUNCT
abr-549	227	46	2000	2000	NUM
abr-549	227	47	)	)	PUNCT
abr-549	227	48	and	and	CCONJ
abr-549	227	49	modified	modify	VERB
abr-549	227	50	to	to	PART
abr-549	227	51	reflect	reflect	VERB
abr-549	227	52	the	the	DET
abr-549	227	53	sports	sport	NOUN
abr-549	227	54	league	league	NOUN
abr-549	227	55	from	from	ADP
abr-549	227	56	the	the	DET
abr-549	227	57	fans	fan	NOUN
abr-549	227	58	’	’	PART
abr-549	227	59	perspectives	perspective	NOUN
abr-549	227	60	because	because	SCONJ
abr-549	227	61	there	there	PRON
abr-549	227	62	have	have	AUX
abr-549	227	63	been	be	AUX
abr-549	227	64	no	no	DET
abr-549	227	65	prior	prior	ADJ
abr-549	227	66	scales	scale	NOUN
abr-549	227	67	for	for	ADP
abr-549	227	68	measuring	measure	VERB
abr-549	227	69	sports	sport	NOUN
abr-549	227	70	league	league	NOUN
abr-549	227	71	brand	brand	PROPN
abr-549	227	72	equity	equity	PROPN
abr-549	227	73	.	.	PUNCT
abr-549	228	1	this	this	PRON
abr-549	228	2	is	be	AUX
abr-549	228	3	because	because	SCONJ
abr-549	228	4	prior	prior	ADJ
abr-549	228	5	studies	study	NOUN
abr-549	228	6	focusing	focus	VERB
abr-549	228	7	on	on	ADP
abr-549	228	8	sports	sport	NOUN
abr-549	228	9	teams	team	NOUN
abr-549	228	10	’	’	PART
abr-549	228	11	brand	brand	PROPN
abr-549	228	12	equity	equity	PROPN
abr-549	228	13	examine	examine	VERB
abr-549	228	14	the	the	DET
abr-549	228	15	dimensions	dimension	NOUN
abr-549	228	16	of	of	ADP
abr-549	228	17	brand	brand	NOUN
abr-549	228	18	associations	association	NOUN
abr-549	228	19	and	and	CCONJ
abr-549	228	20	brand	brand	NOUN
abr-549	228	21	awareness	awareness	NOUN
abr-549	228	22	.	.	PUNCT
abr-549	229	1	however	however	ADV
abr-549	229	2	,	,	PUNCT
abr-549	229	3	those	those	DET
abr-549	229	4	studies	study	NOUN
abr-549	229	5	do	do	AUX
abr-549	229	6	not	not	PART
abr-549	229	7	link	link	VERB
abr-549	229	8	brand	brand	NOUN
abr-549	229	9	associations	association	NOUN
abr-549	229	10	and	and	CCONJ
abr-549	229	11	internalization	internalization	NOUN
abr-549	229	12	to	to	ADP
abr-549	229	13	sports	sport	NOUN
abr-549	229	14	team	team	NOUN
abr-549	229	15	brand	brand	PROPN
abr-549	229	16	equity	equity	PROPN
abr-549	229	17	.	.	PUNCT
abr-549	230	1	this	this	DET
abr-549	230	2	study	study	NOUN
abr-549	230	3	uses	use	VERB
abr-549	230	4	an	an	DET
abr-549	230	5	importance	importance	NOUN
abr-549	230	6	scale	scale	NOUN
abr-549	230	7	to	to	PART
abr-549	230	8	determine	determine	VERB
abr-549	230	9	how	how	SCONJ
abr-549	230	10	important	important	ADJ
abr-549	230	11	the	the	DET
abr-549	230	12	brand	brand	NOUN
abr-549	230	13	association	association	NOUN
abr-549	230	14	dimensions	dimension	NOUN
abr-549	230	15	and	and	CCONJ
abr-549	230	16	internalization	internalization	NOUN
abr-549	230	17	are	be	AUX
abr-549	230	18	in	in	ADP
abr-549	230	19	creating	create	VERB
abr-549	230	20	a	a	DET
abr-549	230	21	strong	strong	ADJ
abr-549	230	22	league	league	NOUN
abr-549	230	23	brand	brand	PROPN
abr-549	230	24	equity	equity	PROPN
abr-549	230	25	.	.	PUNCT
abr-549	231	1	each	each	DET
abr-549	231	2	item	item	NOUN
abr-549	231	3	is	be	AUX
abr-549	231	4	measured	measure	VERB
abr-549	231	5	on	on	ADP
abr-549	231	6	a	a	DET
abr-549	231	7	sevenpoint	sevenpoint	NOUN
abr-549	231	8	scale	scale	NOUN
abr-549	231	9	(	(	PUNCT
abr-549	231	10	1	1	NUM
abr-549	231	11	=	=	SYM
abr-549	231	12	very	very	ADV
abr-549	231	13	unimportant	unimportant	ADJ
abr-549	231	14	to	to	ADP
abr-549	231	15	7	7	NUM
abr-549	231	16	=	=	SYM
abr-549	231	17	very	very	ADV
abr-549	231	18	important	important	ADJ
abr-549	231	19	)	)	PUNCT
abr-549	231	20	.	.	PUNCT
abr-549	232	1	the	the	DET
abr-549	232	2	survey	survey	NOUN
abr-549	232	3	instrument	instrument	NOUN
abr-549	232	4	was	be	AUX
abr-549	232	5	originally	originally	ADV
abr-549	232	6	developed	develop	VERB
abr-549	232	7	in	in	ADP
abr-549	232	8	english	english	PROPN
abr-549	232	9	using	use	VERB
abr-549	232	10	the	the	DET
abr-549	232	11	measurement	measurement	NOUN
abr-549	232	12	scale	scale	NOUN
abr-549	232	13	items	item	NOUN
abr-549	232	14	from	from	ADP
abr-549	232	15	the	the	DET
abr-549	232	16	aforementioned	aforementioned	ADJ
abr-549	232	17	literature	literature	NOUN
abr-549	232	18	.	.	PUNCT
abr-549	233	1	following	follow	VERB
abr-549	233	2	the	the	DET
abr-549	233	3	recommendation	recommendation	NOUN
abr-549	233	4	of	of	ADP
abr-549	233	5	ball	ball	NOUN
abr-549	233	6	et	et	PROPN
abr-549	233	7	al	al	PROPN
abr-549	233	8	.	.	PROPN
abr-549	233	9	,	,	PUNCT
abr-549	233	10	(	(	PUNCT
abr-549	233	11	2002	2002	NUM
abr-549	233	12	)	)	PUNCT
abr-549	233	13	,	,	PUNCT
abr-549	233	14	the	the	DET
abr-549	233	15	survey	survey	NOUN
abr-549	233	16	was	be	AUX
abr-549	233	17	translated	translate	VERB
abr-549	233	18	into	into	ADP
abr-549	233	19	turkish	turkish	ADJ
abr-549	233	20	and	and	CCONJ
abr-549	233	21	then	then	ADV
abr-549	233	22	translated	translate	VERB
abr-549	233	23	into	into	ADP
abr-549	233	24	english	english	PROPN
abr-549	233	25	by	by	ADP
abr-549	233	26	different	different	ADJ
abr-549	233	27	experts	expert	NOUN
abr-549	233	28	to	to	PART
abr-549	233	29	avoid	avoid	VERB
abr-549	233	30	translation	translation	NOUN
abr-549	233	31	errors	error	NOUN
abr-549	233	32	and	and	CCONJ
abr-549	233	33	maintain	maintain	VERB
abr-549	233	34	the	the	DET
abr-549	233	35	intended	intend	VERB
abr-549	233	36	meanings	meaning	NOUN
abr-549	233	37	of	of	ADP
abr-549	233	38	the	the	DET
abr-549	233	39	questions	question	NOUN
abr-549	233	40	.	.	PUNCT
abr-549	234	1	the	the	DET
abr-549	234	2	original	original	ADJ
abr-549	234	3	and	and	CCONJ
abr-549	234	4	translated	translate	VERB
abr-549	234	5	versions	version	NOUN
abr-549	234	6	of	of	ADP
abr-549	234	7	the	the	DET
abr-549	234	8	survey	survey	NOUN
abr-549	234	9	were	be	AUX
abr-549	234	10	compared	compare	VERB
abr-549	234	11	until	until	SCONJ
abr-549	234	12	there	there	PRON
abr-549	234	13	were	be	VERB
abr-549	234	14	no	no	DET
abr-549	234	15	differences	difference	NOUN
abr-549	234	16	.	.	PUNCT
abr-549	235	1	all	all	PRON
abr-549	235	2	of	of	ADP
abr-549	235	3	the	the	DET
abr-549	235	4	scale	scale	NOUN
abr-549	235	5	items	item	NOUN
abr-549	235	6	,	,	PUNCT
abr-549	235	7	as	as	SCONJ
abr-549	235	8	explained	explain	VERB
abr-549	235	9	below	below	ADV
abr-549	235	10	,	,	PUNCT
abr-549	235	11	were	be	AUX
abr-549	235	12	pretested	preteste	VERB
abr-549	235	13	to	to	PART
abr-549	235	14	improve	improve	VERB
abr-549	235	15	their	their	PRON
abr-549	235	16	meaning	meaning	NOUN
abr-549	235	17	and	and	CCONJ
abr-549	235	18	ease	ease	NOUN
abr-549	235	19	of	of	ADP
abr-549	235	20	comprehension	comprehension	NOUN
abr-549	235	21	.	.	PUNCT
abr-549	236	1	once	once	SCONJ
abr-549	236	2	the	the	DET
abr-549	236	3	initial	initial	ADJ
abr-549	236	4	survey	survey	NOUN
abr-549	236	5	instrument	instrument	NOUN
abr-549	236	6	was	be	AUX
abr-549	236	7	developed	develop	VERB
abr-549	236	8	,	,	PUNCT
abr-549	236	9	the	the	DET
abr-549	236	10	next	next	ADJ
abr-549	236	11	step	step	NOUN
abr-549	236	12	was	be	AUX
abr-549	236	13	to	to	PART
abr-549	236	14	conduct	conduct	VERB
abr-549	236	15	several	several	ADJ
abr-549	236	16	pretests	pretest	NOUN
abr-549	236	17	to	to	PART
abr-549	236	18	improve	improve	VERB
abr-549	236	19	the	the	DET
abr-549	236	20	quality	quality	NOUN
abr-549	236	21	of	of	ADP
abr-549	236	22	scale	scale	NOUN
abr-549	236	23	items	item	NOUN
abr-549	236	24	.	.	PUNCT
abr-549	237	1	first	first	ADV
abr-549	237	2	,	,	PUNCT
abr-549	237	3	a	a	DET
abr-549	237	4	panel	panel	NOUN
abr-549	237	5	of	of	ADP
abr-549	237	6	3	3	NUM
abr-549	237	7	academics	academic	NOUN
abr-549	237	8	,	,	PUNCT
abr-549	237	9	who	who	PRON
abr-549	237	10	are	be	AUX
abr-549	237	11	experts	expert	NOUN
abr-549	237	12	on	on	ADP
abr-549	237	13	branding	branding	NOUN
abr-549	237	14	and	and	CCONJ
abr-549	237	15	scale	scale	NOUN
abr-549	237	16	development	development	NOUN
abr-549	237	17	,	,	PUNCT
abr-549	237	18	were	be	AUX
abr-549	237	19	asked	ask	VERB
abr-549	237	20	to	to	PART
abr-549	237	21	provide	provide	VERB
abr-549	237	22	feedback	feedback	NOUN
abr-549	237	23	on	on	ADP
abr-549	237	24	the	the	DET
abr-549	237	25	survey	survey	NOUN
abr-549	237	26	.	.	PUNCT
abr-549	238	1	based	base	VERB
abr-549	238	2	on	on	ADP
abr-549	238	3	the	the	DET
abr-549	238	4	feedback	feedback	NOUN
abr-549	238	5	of	of	ADP
abr-549	238	6	the	the	DET
abr-549	238	7	panel	panel	NOUN
abr-549	238	8	,	,	PUNCT
abr-549	238	9	the	the	DET
abr-549	238	10	survey	survey	NOUN
abr-549	238	11	was	be	AUX
abr-549	238	12	revised	revise	VERB
abr-549	238	13	.	.	PUNCT
abr-549	239	1	the	the	DET
abr-549	239	2	first	first	ADJ
abr-549	239	3	pre	pre	NOUN
abr-549	239	4	-	-	NOUN
abr-549	239	5	test	test	NOUN
abr-549	239	6	was	be	AUX
abr-549	239	7	conducted	conduct	VERB
abr-549	239	8	in	in	ADP
abr-549	239	9	izmir	izmir	NOUN
abr-549	239	10	(	(	PUNCT
abr-549	239	11	the	the	DET
abr-549	239	12	third	third	ADV
abr-549	239	13	largest	large	ADJ
abr-549	239	14	city	city	NOUN
abr-549	239	15	with	with	ADP
abr-549	239	16	a	a	DET
abr-549	239	17	47	47	NUM
abr-549	239	18	population	population	NOUN
abr-549	239	19	of	of	ADP
abr-549	239	20	over	over	ADP
abr-549	239	21	2.5	2.5	NUM
abr-549	239	22	million	million	NUM
abr-549	239	23	)	)	PUNCT
abr-549	239	24	,	,	PUNCT
abr-549	239	25	turkey	turkey	PROPN
abr-549	239	26	,	,	PUNCT
abr-549	239	27	with	with	ADP
abr-549	239	28	113	113	NUM
abr-549	239	29	soccer	soccer	NOUN
abr-549	239	30	fans	fan	NOUN
abr-549	239	31	,	,	PUNCT
abr-549	239	32	who	who	PRON
abr-549	239	33	followed	follow	VERB
abr-549	239	34	and/or	and/or	CCONJ
abr-549	239	35	attended	attend	VERB
abr-549	239	36	soccer	soccer	NOUN
abr-549	239	37	matches	match	NOUN
abr-549	239	38	.	.	PUNCT
abr-549	240	1	the	the	DET
abr-549	240	2	respondents	respondent	NOUN
abr-549	240	3	were	be	AUX
abr-549	240	4	asked	ask	VERB
abr-549	240	5	to	to	PART
abr-549	240	6	indicate	indicate	VERB
abr-549	240	7	the	the	DET
abr-549	240	8	importance	importance	NOUN
abr-549	240	9	level	level	NOUN
abr-549	240	10	of	of	ADP
abr-549	240	11	each	each	DET
abr-549	240	12	item	item	NOUN
abr-549	240	13	in	in	ADP
abr-549	240	14	the	the	DET
abr-549	240	15	survey	survey	NOUN
abr-549	240	16	in	in	ADP
abr-549	240	17	creating	create	VERB
abr-549	240	18	a	a	DET
abr-549	240	19	strong	strong	ADJ
abr-549	240	20	soccer	soccer	NOUN
abr-549	240	21	league	league	NOUN
abr-549	240	22	brand	brand	NOUN
abr-549	240	23	.	.	PUNCT
abr-549	241	1	to	to	PART
abr-549	241	2	minimize	minimize	VERB
abr-549	241	3	possible	possible	ADJ
abr-549	241	4	bias	bias	NOUN
abr-549	241	5	,	,	PUNCT
abr-549	241	6	the	the	DET
abr-549	241	7	instructions	instruction	NOUN
abr-549	241	8	of	of	ADP
abr-549	241	9	the	the	DET
abr-549	241	10	survey	survey	NOUN
abr-549	241	11	disclosed	disclose	VERB
abr-549	241	12	that	that	SCONJ
abr-549	241	13	the	the	DET
abr-549	241	14	turkish	turkish	ADJ
abr-549	241	15	soccer	soccer	NOUN
abr-549	241	16	league	league	NOUN
abr-549	241	17	did	do	AUX
abr-549	241	18	not	not	PART
abr-549	241	19	sponsor	sponsor	VERB
abr-549	241	20	the	the	DET
abr-549	241	21	research	research	NOUN
abr-549	241	22	.	.	PUNCT
abr-549	242	1	based	base	VERB
abr-549	242	2	on	on	ADP
abr-549	242	3	the	the	DET
abr-549	242	4	results	result	NOUN
abr-549	242	5	of	of	ADP
abr-549	242	6	exploratory	exploratory	ADJ
abr-549	242	7	factor	factor	NOUN
abr-549	242	8	analyses	analysis	NOUN
abr-549	242	9	,	,	PUNCT
abr-549	242	10	the	the	DET
abr-549	242	11	authors	author	NOUN
abr-549	242	12	modified	modify	VERB
abr-549	242	13	the	the	DET
abr-549	242	14	survey	survey	NOUN
abr-549	242	15	and	and	CCONJ
abr-549	242	16	eliminated	eliminate	VERB
abr-549	242	17	items	item	NOUN
abr-549	242	18	that	that	PRON
abr-549	242	19	have	have	VERB
abr-549	242	20	poor	poor	ADJ
abr-549	242	21	factor	factor	NOUN
abr-549	242	22	loadings	loading	NOUN
abr-549	242	23	and/or	and/or	CCONJ
abr-549	242	24	are	be	AUX
abr-549	242	25	loaded	load	VERB
abr-549	242	26	on	on	ADP
abr-549	242	27	multiple	multiple	ADJ
abr-549	242	28	factors	factor	NOUN
abr-549	242	29	.	.	PUNCT
abr-549	243	1	after	after	ADP
abr-549	243	2	that	that	PRON
abr-549	243	3	,	,	PUNCT
abr-549	243	4	the	the	DET
abr-549	243	5	authors	author	NOUN
abr-549	243	6	conducted	conduct	VERB
abr-549	243	7	the	the	DET
abr-549	243	8	second	second	ADJ
abr-549	243	9	pre	pre	NOUN
abr-549	243	10	-	-	NOUN
abr-549	243	11	test	test	NOUN
abr-549	243	12	in	in	ADP
abr-549	243	13	izmir	izmir	NOUN
abr-549	243	14	and	and	CCONJ
abr-549	243	15	ankara	ankara	PROPN
abr-549	243	16	(	(	PUNCT
abr-549	243	17	the	the	DET
abr-549	243	18	second	second	ADV
abr-549	243	19	largest	large	ADJ
abr-549	243	20	city	city	NOUN
abr-549	243	21	with	with	ADP
abr-549	243	22	a	a	DET
abr-549	243	23	population	population	NOUN
abr-549	243	24	of	of	ADP
abr-549	243	25	over	over	ADP
abr-549	243	26	4	4	NUM
abr-549	243	27	million	million	NUM
abr-549	243	28	)	)	PUNCT
abr-549	243	29	,	,	PUNCT
abr-549	243	30	turkey	turkey	PROPN
abr-549	243	31	.	.	PUNCT
abr-549	244	1	the	the	DET
abr-549	244	2	authors	author	NOUN
abr-549	244	3	administered	administer	VERB
abr-549	244	4	the	the	DET
abr-549	244	5	survey	survey	NOUN
abr-549	244	6	to	to	ADP
abr-549	244	7	60	60	NUM
abr-549	244	8	respondents	respondent	NOUN
abr-549	244	9	in	in	ADP
abr-549	244	10	each	each	DET
abr-549	244	11	city	city	NOUN
abr-549	244	12	which	which	PRON
abr-549	244	13	produced	produce	VERB
abr-549	244	14	120	120	NUM
abr-549	244	15	valid	valid	ADJ
abr-549	244	16	surveys	survey	NOUN
abr-549	244	17	.	.	PUNCT
abr-549	245	1	as	as	SCONJ
abr-549	245	2	this	this	DET
abr-549	245	3	study	study	NOUN
abr-549	245	4	is	be	AUX
abr-549	245	5	designed	design	VERB
abr-549	245	6	to	to	PART
abr-549	245	7	examine	examine	VERB
abr-549	245	8	the	the	DET
abr-549	245	9	brand	brand	NOUN
abr-549	245	10	associations	association	NOUN
abr-549	245	11	and	and	CCONJ
abr-549	245	12	internalization	internalization	NOUN
abr-549	245	13	in	in	ADP
abr-549	245	14	soccer	soccer	NOUN
abr-549	245	15	leagues	league	NOUN
abr-549	245	16	,	,	PUNCT
abr-549	245	17	the	the	DET
abr-549	245	18	authors	author	NOUN
abr-549	245	19	purposefully	purposefully	ADV
abr-549	245	20	used	use	VERB
abr-549	245	21	a	a	DET
abr-549	245	22	convenience	convenience	NOUN
abr-549	245	23	sample	sample	NOUN
abr-549	245	24	of	of	ADP
abr-549	245	25	respondents	respondent	NOUN
abr-549	245	26	who	who	PRON
abr-549	245	27	were	be	AUX
abr-549	245	28	interested	interested	ADJ
abr-549	245	29	in	in	ADP
abr-549	245	30	soccer	soccer	NOUN
abr-549	245	31	.	.	PUNCT
abr-549	246	1	the	the	DET
abr-549	246	2	authors	author	NOUN
abr-549	246	3	conducted	conduct	VERB
abr-549	246	4	exploratory	exploratory	ADJ
abr-549	246	5	factor	factor	NOUN
abr-549	246	6	and	and	CCONJ
abr-549	246	7	reliability	reliability	NOUN
abr-549	246	8	analyses	analysis	NOUN
abr-549	246	9	that	that	PRON
abr-549	246	10	provided	provide	VERB
abr-549	246	11	useful	useful	ADJ
abr-549	246	12	input	input	NOUN
abr-549	246	13	for	for	ADP
abr-549	246	14	improving	improve	VERB
abr-549	246	15	the	the	DET
abr-549	246	16	measurement	measurement	NOUN
abr-549	246	17	scale	scale	NOUN
abr-549	246	18	and	and	CCONJ
abr-549	246	19	establishing	establish	VERB
abr-549	246	20	the	the	DET
abr-549	246	21	face	face	NOUN
abr-549	246	22	validity	validity	NOUN
abr-549	246	23	of	of	ADP
abr-549	246	24	the	the	DET
abr-549	246	25	constructs	construct	NOUN
abr-549	246	26	(	(	PUNCT
abr-549	246	27	churchill	churchill	NOUN
abr-549	246	28	&	&	CCONJ
abr-549	246	29	iacobucci	iacobucci	PROPN
abr-549	246	30	,	,	PUNCT
abr-549	246	31	2005	2005	NUM
abr-549	246	32	;	;	PUNCT
abr-549	246	33	narver	narver	PROPN
abr-549	246	34	&	&	CCONJ
abr-549	246	35	slater	slater	PROPN
abr-549	246	36	,	,	PUNCT
abr-549	246	37	1990	1990	NUM
abr-549	246	38	)	)	PUNCT
abr-549	246	39	.	.	PUNCT
abr-549	247	1	after	after	ADP
abr-549	247	2	the	the	DET
abr-549	247	3	modifications	modification	NOUN
abr-549	247	4	,	,	PUNCT
abr-549	247	5	the	the	DET
abr-549	247	6	final	final	ADJ
abr-549	247	7	survey	survey	NOUN
abr-549	247	8	instrument	instrument	NOUN
abr-549	247	9	resulted	result	VERB
abr-549	247	10	in	in	ADP
abr-549	247	11	a	a	DET
abr-549	247	12	total	total	NOUN
abr-549	247	13	of	of	ADP
abr-549	247	14	31	31	NUM
abr-549	247	15	items	item	NOUN
abr-549	247	16	,	,	PUNCT
abr-549	247	17	out	out	ADP
abr-549	247	18	of	of	ADP
abr-549	247	19	which	which	PRON
abr-549	247	20	were	be	AUX
abr-549	247	21	25	25	NUM
abr-549	247	22	scale	scale	NOUN
abr-549	247	23	items	item	NOUN
abr-549	247	24	for	for	ADP
abr-549	247	25	the	the	DET
abr-549	247	26	dimensions	dimension	NOUN
abr-549	247	27	of	of	ADP
abr-549	247	28	brand	brand	NOUN
abr-549	247	29	associations	association	NOUN
abr-549	247	30	.	.	PUNCT
abr-549	248	1	each	each	PRON
abr-549	248	2	of	of	ADP
abr-549	248	3	the	the	DET
abr-549	248	4	eight	eight	NUM
abr-549	248	5	brand	brand	NOUN
abr-549	248	6	association	association	NOUN
abr-549	248	7	dimensions	dimension	NOUN
abr-549	248	8	initially	initially	ADV
abr-549	248	9	had	have	VERB
abr-549	248	10	three	three	NUM
abr-549	248	11	items	item	NOUN
abr-549	248	12	,	,	PUNCT
abr-549	248	13	except	except	SCONJ
abr-549	248	14	for	for	ADP
abr-549	248	15	the	the	DET
abr-549	248	16	soccer	soccer	NOUN
abr-549	248	17	federation	federation	NOUN
abr-549	248	18	,	,	PUNCT
abr-549	248	19	which	which	PRON
abr-549	248	20	had	have	VERB
abr-549	248	21	four	four	NUM
abr-549	248	22	items	item	NOUN
abr-549	248	23	.	.	PUNCT
abr-549	249	1	in	in	ADP
abr-549	249	2	line	line	NOUN
abr-549	249	3	with	with	ADP
abr-549	249	4	biscaia	biscaia	PROPN
abr-549	249	5	et	et	PROPN
abr-549	249	6	al	al	PROPN
abr-549	249	7	.	.	PROPN
abr-549	250	1	(	(	PUNCT
abr-549	250	2	2013	2013	NUM
abr-549	250	3	)	)	PUNCT
abr-549	250	4	,	,	PUNCT
abr-549	250	5	internalization	internalization	NOUN
abr-549	250	6	also	also	ADV
abr-549	250	7	initially	initially	ADV
abr-549	250	8	had	have	VERB
abr-549	250	9	three	three	NUM
abr-549	250	10	items	item	NOUN
abr-549	250	11	.	.	PUNCT
abr-549	251	1	finally	finally	ADV
abr-549	251	2	,	,	PUNCT
abr-549	251	3	the	the	DET
abr-549	251	4	overall	overall	ADJ
abr-549	251	5	league	league	PROPN
abr-549	251	6	brand	brand	PROPN
abr-549	251	7	equity	equity	PROPN
abr-549	251	8	initially	initially	ADV
abr-549	251	9	has	have	VERB
abr-549	251	10	three	three	NUM
abr-549	251	11	items	item	NOUN
abr-549	251	12	.	.	PUNCT
abr-549	252	1	the	the	DET
abr-549	252	2	survey	survey	NOUN
abr-549	252	3	also	also	ADV
abr-549	252	4	included	include	VERB
abr-549	252	5	demographic	demographic	ADJ
abr-549	252	6	questions	question	NOUN
abr-549	252	7	.	.	PUNCT
abr-549	253	1	sampling	sample	VERB
abr-549	253	2	plan	plan	NOUN
abr-549	253	3	the	the	DET
abr-549	253	4	target	target	NOUN
abr-549	253	5	population	population	NOUN
abr-549	253	6	for	for	ADP
abr-549	253	7	this	this	DET
abr-549	253	8	study	study	NOUN
abr-549	253	9	project	project	NOUN
abr-549	253	10	was	be	AUX
abr-549	253	11	soccer	soccer	NOUN
abr-549	253	12	fans	fan	NOUN
abr-549	253	13	in	in	ADP
abr-549	253	14	turkey	turkey	PROPN
abr-549	253	15	,	,	PUNCT
abr-549	253	16	who	who	PRON
abr-549	253	17	were	be	AUX
abr-549	253	18	18	18	NUM
abr-549	253	19	years	year	NOUN
abr-549	253	20	old	old	ADJ
abr-549	253	21	or	or	CCONJ
abr-549	253	22	older	old	ADJ
abr-549	253	23	.	.	PUNCT
abr-549	254	1	the	the	DET
abr-549	254	2	survey	survey	NOUN
abr-549	254	3	was	be	AUX
abr-549	254	4	administered	administer	VERB
abr-549	254	5	with	with	ADP
abr-549	254	6	the	the	DET
abr-549	254	7	help	help	NOUN
abr-549	254	8	of	of	ADP
abr-549	254	9	a	a	DET
abr-549	254	10	market	market	NOUN
abr-549	254	11	research	research	NOUN
abr-549	254	12	company	company	NOUN
abr-549	254	13	,	,	PUNCT
abr-549	254	14	xsights	xsight	NOUN
abr-549	254	15	located	locate	VERB
abr-549	254	16	in	in	ADP
abr-549	254	17	istanbul	istanbul	PROPN
abr-549	254	18	,	,	PUNCT
abr-549	254	19	turkey	turkey	PROPN
abr-549	254	20	,	,	PUNCT
abr-549	254	21	to	to	PART
abr-549	254	22	reach	reach	VERB
abr-549	254	23	the	the	DET
abr-549	254	24	target	target	NOUN
abr-549	254	25	population	population	NOUN
abr-549	254	26	.	.	PUNCT
abr-549	255	1	identifying	identify	VERB
abr-549	255	2	an	an	DET
abr-549	255	3	adequate	adequate	ADJ
abr-549	255	4	sample	sample	NOUN
abr-549	255	5	size	size	NOUN
abr-549	255	6	is	be	AUX
abr-549	255	7	important	important	ADJ
abr-549	255	8	to	to	PART
abr-549	255	9	ensure	ensure	VERB
abr-549	255	10	the	the	DET
abr-549	255	11	statistical	statistical	ADJ
abr-549	255	12	power	power	NOUN
abr-549	255	13	of	of	ADP
abr-549	255	14	the	the	DET
abr-549	255	15	test	test	NOUN
abr-549	255	16	for	for	ADP
abr-549	255	17	the	the	DET
abr-549	255	18	proposed	propose	VERB
abr-549	255	19	model	model	NOUN
abr-549	255	20	.	.	PUNCT
abr-549	256	1	prior	prior	ADJ
abr-549	256	2	literature	literature	NOUN
abr-549	256	3	offers	offer	VERB
abr-549	256	4	two	two	NUM
abr-549	256	5	different	different	ADJ
abr-549	256	6	approaches	approach	NOUN
abr-549	256	7	for	for	ADP
abr-549	256	8	determining	determine	VERB
abr-549	256	9	the	the	DET
abr-549	256	10	minimum	minimum	ADJ
abr-549	256	11	sample	sample	NOUN
abr-549	256	12	size	size	NOUN
abr-549	256	13	required	require	VERB
abr-549	256	14	for	for	ADP
abr-549	256	15	a	a	DET
abr-549	256	16	powerful	powerful	ADJ
abr-549	256	17	analysis	analysis	NOUN
abr-549	256	18	:	:	PUNCT
abr-549	256	19	(	(	PUNCT
abr-549	256	20	1	1	X
abr-549	256	21	)	)	PUNCT
abr-549	256	22	power	power	NOUN
abr-549	256	23	analysis	analysis	NOUN
abr-549	256	24	(	(	PUNCT
abr-549	256	25	cohen	cohen	NOUN
abr-549	256	26	,	,	PUNCT
abr-549	256	27	1988	1988	NUM
abr-549	256	28	)	)	PUNCT
abr-549	256	29	or	or	CCONJ
abr-549	256	30	(	(	PUNCT
abr-549	256	31	2	2	X
abr-549	256	32	)	)	PUNCT
abr-549	256	33	a	a	DET
abr-549	256	34	10	10	NUM
abr-549	256	35	-	-	PUNCT
abr-549	256	36	times	time	NOUN
abr-549	256	37	rule	rule	NOUN
abr-549	256	38	of	of	ADP
abr-549	256	39	thumb	thumb	NOUN
abr-549	256	40	(	(	PUNCT
abr-549	256	41	hair	hair	NOUN
abr-549	256	42	et	et	PROPN
abr-549	256	43	al	al	PROPN
abr-549	256	44	.	.	PROPN
abr-549	256	45	,	,	PUNCT
abr-549	256	46	2014	2014	NUM
abr-549	256	47	)	)	PUNCT
abr-549	256	48	.	.	PUNCT
abr-549	257	1	the	the	DET
abr-549	257	2	10	10	NUM
abr-549	257	3	-	-	PUNCT
abr-549	257	4	times	time	NOUN
abr-549	257	5	rule	rule	NOUN
abr-549	257	6	of	of	ADP
abr-549	257	7	thumb	thumb	NOUN
abr-549	257	8	specifies	specifie	NOUN
abr-549	257	9	that	that	SCONJ
abr-549	257	10	the	the	DET
abr-549	257	11	minimum	minimum	ADJ
abr-549	257	12	sample	sample	NOUN
abr-549	257	13	size	size	NOUN
abr-549	257	14	needs	need	VERB
abr-549	257	15	to	to	PART
abr-549	257	16	be	be	AUX
abr-549	257	17	equal	equal	ADJ
abr-549	257	18	to	to	ADP
abr-549	257	19	the	the	DET
abr-549	257	20	larger	large	ADJ
abr-549	257	21	of	of	ADP
abr-549	257	22	:	:	PUNCT
abr-549	257	23	(	(	PUNCT
abr-549	257	24	1	1	X
abr-549	257	25	)	)	SYM
abr-549	257	26	10	10	NUM
abr-549	257	27	-	-	PUNCT
abr-549	257	28	times	time	NOUN
abr-549	257	29	the	the	DET
abr-549	257	30	largest	large	ADJ
abr-549	257	31	number	number	NOUN
abr-549	257	32	of	of	ADP
abr-549	257	33	formative	formative	ADJ
abr-549	257	34	indicators	indicator	NOUN
abr-549	257	35	used	use	VERB
abr-549	257	36	to	to	PART
abr-549	257	37	measure	measure	VERB
abr-549	257	38	a	a	DET
abr-549	257	39	single	single	ADJ
abr-549	257	40	construct	construct	NOUN
abr-549	257	41	,	,	PUNCT
abr-549	257	42	or	or	CCONJ
abr-549	257	43	(	(	PUNCT
abr-549	257	44	2	2	NUM
abr-549	257	45	)	)	SYM
abr-549	257	46	10	10	NUM
abr-549	257	47	-	-	PUNCT
abr-549	257	48	times	time	NOUN
abr-549	257	49	the	the	DET
abr-549	257	50	largest	large	ADJ
abr-549	257	51	number	number	NOUN
abr-549	257	52	of	of	ADP
abr-549	257	53	structural	structural	ADJ
abr-549	257	54	paths	path	NOUN
abr-549	257	55	directed	direct	VERB
abr-549	257	56	at	at	ADP
abr-549	257	57	a	a	DET
abr-549	257	58	construct	construct	NOUN
abr-549	257	59	in	in	ADP
abr-549	257	60	the	the	DET
abr-549	257	61	structural	structural	ADJ
abr-549	257	62	model	model	NOUN
abr-549	257	63	.	.	PUNCT
abr-549	258	1	on	on	ADP
abr-549	258	2	the	the	DET
abr-549	258	3	other	other	ADJ
abr-549	258	4	hand	hand	NOUN
abr-549	258	5	,	,	PUNCT
abr-549	258	6	power	power	NOUN
abr-549	258	7	analysis	analysis	NOUN
abr-549	258	8	recommends	recommend	VERB
abr-549	258	9	using	use	VERB
abr-549	258	10	0.15	0.15	NUM
abr-549	258	11	for	for	ADP
abr-549	258	12	effect	effect	NOUN
abr-549	258	13	size	size	NOUN
abr-549	258	14	,	,	PUNCT
abr-549	258	15	a	a	DET
abr-549	258	16	level	level	NOUN
abr-549	258	17	of	of	ADP
abr-549	258	18	5	5	NUM
abr-549	258	19	%	%	NOUN
abr-549	258	20	for	for	ADP
abr-549	258	21	an	an	DET
abr-549	258	22	alpha	alpha	NOUN
abr-549	258	23	,	,	PUNCT
abr-549	258	24	and	and	CCONJ
abr-549	258	25	a	a	DET
abr-549	258	26	minimum	minimum	NOUN
abr-549	258	27	of	of	ADP
abr-549	258	28	80	80	NUM
abr-549	258	29	%	%	NOUN
abr-549	258	30	power	power	NOUN
abr-549	258	31	(	(	PUNCT
abr-549	258	32	cohen	cohen	NOUN
abr-549	258	33	,	,	PUNCT
abr-549	258	34	1988	1988	NUM
abr-549	258	35	;	;	PUNCT
abr-549	258	36	hair	hair	NOUN
abr-549	258	37	et	et	PROPN
abr-549	258	38	al	al	PROPN
abr-549	258	39	.	.	PROPN
abr-549	258	40	,	,	PUNCT
abr-549	258	41	2014	2014	NUM
abr-549	258	42	)	)	PUNCT
abr-549	258	43	.	.	PUNCT
abr-549	259	1	accordingly	accordingly	ADV
abr-549	259	2	,	,	PUNCT
abr-549	259	3	power	power	NOUN
abr-549	259	4	analysis	analysis	NOUN
abr-549	259	5	suggests	suggest	VERB
abr-549	259	6	a	a	DET
abr-549	259	7	minimum	minimum	ADJ
abr-549	259	8	sample	sample	NOUN
abr-549	259	9	of	of	ADP
abr-549	259	10	139	139	NUM
abr-549	259	11	,	,	PUNCT
abr-549	259	12	whereas	whereas	SCONJ
abr-549	259	13	the	the	DET
abr-549	259	14	10	10	NUM
abr-549	259	15	-	-	PUNCT
abr-549	259	16	times	time	NOUN
abr-549	259	17	rule	rule	NOUN
abr-549	259	18	of	of	ADP
abr-549	259	19	thumb	thumb	NOUN
abr-549	259	20	recommends	recommend	VERB
abr-549	259	21	a	a	DET
abr-549	259	22	minimum	minimum	ADJ
abr-549	259	23	sample	sample	NOUN
abr-549	259	24	of	of	ADP
abr-549	259	25	150	150	NUM
abr-549	259	26	for	for	ADP
abr-549	259	27	this	this	DET
abr-549	259	28	study	study	NOUN
abr-549	259	29	.	.	PUNCT
abr-549	260	1	xsights	xsight	NOUN
abr-549	260	2	administered	administer	VERB
abr-549	260	3	the	the	DET
abr-549	260	4	survey	survey	NOUN
abr-549	260	5	to	to	ADP
abr-549	260	6	a	a	DET
abr-549	260	7	randomly	randomly	ADV
abr-549	260	8	selected	select	VERB
abr-549	260	9	350	350	NUM
abr-549	260	10	soccer	soccer	NOUN
abr-549	260	11	fans	fan	NOUN
abr-549	260	12	from	from	ADP
abr-549	260	13	their	their	PRON
abr-549	260	14	national	national	ADJ
abr-549	260	15	panel	panel	NOUN
abr-549	260	16	of	of	ADP
abr-549	260	17	over	over	ADP
abr-549	260	18	68,000	68,000	NUM
abr-549	260	19	members	member	NOUN
abr-549	260	20	.	.	PUNCT
abr-549	261	1	the	the	DET
abr-549	261	2	respondents	respondent	NOUN
abr-549	261	3	were	be	AUX
abr-549	261	4	qualified	qualified	ADJ
abr-549	261	5	with	with	ADP
abr-549	261	6	a	a	DET
abr-549	261	7	screening	screening	NOUN
abr-549	261	8	question	question	NOUN
abr-549	261	9	to	to	PART
abr-549	261	10	guarantee	guarantee	VERB
abr-549	261	11	they	they	PRON
abr-549	261	12	were	be	AUX
abr-549	261	13	soccer	soccer	NOUN
abr-549	261	14	fans	fan	NOUN
abr-549	261	15	.	.	PUNCT
abr-549	262	1	soccer	soccer	NOUN
abr-549	262	2	is	be	AUX
abr-549	262	3	mostly	mostly	ADV
abr-549	262	4	followed	follow	VERB
abr-549	262	5	by	by	ADP
abr-549	262	6	male	male	ADJ
abr-549	262	7	fans	fan	NOUN
abr-549	262	8	in	in	ADP
abr-549	262	9	turkey	turkey	NOUN
abr-549	262	10	.	.	PUNCT
abr-549	263	1	the	the	DET
abr-549	263	2	sample	sample	NOUN
abr-549	263	3	selection	selection	NOUN
abr-549	263	4	has	have	AUX
abr-549	263	5	considered	consider	VERB
abr-549	263	6	this	this	DET
abr-549	263	7	fact	fact	NOUN
abr-549	263	8	.	.	PUNCT
abr-549	264	1	furthermore	furthermore	ADV
abr-549	264	2	,	,	PUNCT
abr-549	264	3	since	since	SCONJ
abr-549	264	4	most	most	ADJ
abr-549	264	5	soccer	soccer	NOUN
abr-549	264	6	teams	team	NOUN
abr-549	264	7	are	be	AUX
abr-549	264	8	in	in	ADP
abr-549	264	9	major	major	ADJ
abr-549	264	10	metropolitan	metropolitan	ADJ
abr-549	264	11	areas	area	NOUN
abr-549	264	12	,	,	PUNCT
abr-549	264	13	the	the	DET
abr-549	264	14	sample	sample	NOUN
abr-549	264	15	consisted	consist	VERB
abr-549	264	16	of	of	ADP
abr-549	264	17	respondents	respondent	NOUN
abr-549	264	18	from	from	ADP
abr-549	264	19	metropolitan	metropolitan	ADJ
abr-549	264	20	areas	area	NOUN
abr-549	264	21	.	.	PUNCT
abr-549	265	1	a	a	DET
abr-549	265	2	total	total	NOUN
abr-549	265	3	of	of	ADP
abr-549	265	4	227	227	NUM
abr-549	265	5	out	out	ADP
abr-549	265	6	of	of	ADP
abr-549	265	7	350	350	NUM
abr-549	265	8	surveys	survey	NOUN
abr-549	265	9	were	be	AUX
abr-549	265	10	deemed	deem	VERB
abr-549	265	11	complete	complete	ADJ
abr-549	265	12	and	and	CCONJ
abr-549	265	13	usable	usable	ADJ
abr-549	265	14	(	(	PUNCT
abr-549	265	15	64.9	64.9	NUM
abr-549	265	16	%	%	NOUN
abr-549	265	17	effective	effective	ADJ
abr-549	265	18	response	response	NOUN
abr-549	265	19	rate	rate	NOUN
abr-549	265	20	)	)	PUNCT
abr-549	265	21	after	after	ADP
abr-549	265	22	detailed	detailed	ADJ
abr-549	265	23	data	datum	NOUN
abr-549	265	24	screening	screening	NOUN
abr-549	265	25	,	,	PUNCT
abr-549	265	26	cleaning	cleaning	NOUN
abr-549	265	27	,	,	PUNCT
abr-549	265	28	and	and	CCONJ
abr-549	265	29	omitting	omit	VERB
abr-549	265	30	outliers	outlier	NOUN
abr-549	265	31	.	.	PUNCT
abr-549	266	1	similar	similar	ADJ
abr-549	266	2	to	to	ADP
abr-549	266	3	studies	study	NOUN
abr-549	266	4	of	of	ADP
abr-549	266	5	biscaia	biscaia	PROPN
abr-549	266	6	et	et	PROPN
abr-549	266	7	al	al	PROPN
abr-549	266	8	.	.	PROPN
abr-549	267	1	(	(	PUNCT
abr-549	267	2	2013	2013	NUM
abr-549	267	3	)	)	PUNCT
abr-549	267	4	and	and	CCONJ
abr-549	267	5	kunkel	kunkel	PROPN
abr-549	267	6	et	et	PROPN
abr-549	267	7	al	al	PROPN
abr-549	267	8	.	.	PROPN
abr-549	268	1	(	(	PUNCT
abr-549	268	2	2017	2017	NUM
abr-549	268	3	)	)	PUNCT
abr-549	268	4	that	that	PRON
abr-549	268	5	used	use	VERB
abr-549	268	6	a	a	DET
abr-549	268	7	panel	panel	NOUN
abr-549	268	8	of	of	ADP
abr-549	268	9	respondents	respondent	NOUN
abr-549	268	10	for	for	ADP
abr-549	268	11	their	their	PRON
abr-549	268	12	survey	survey	NOUN
abr-549	268	13	,	,	PUNCT
abr-549	268	14	a	a	DET
abr-549	268	15	response	response	NOUN
abr-549	268	16	rate	rate	NOUN
abr-549	268	17	could	could	AUX
abr-549	268	18	not	not	PART
abr-549	268	19	be	be	AUX
abr-549	268	20	reported	report	VERB
abr-549	268	21	.	.	PUNCT
abr-549	269	1	nevertheless	nevertheless	ADV
abr-549	269	2	,	,	PUNCT
abr-549	269	3	the	the	DET
abr-549	269	4	effective	effective	ADJ
abr-549	269	5	response	response	NOUN
abr-549	269	6	rate	rate	NOUN
abr-549	269	7	of	of	ADP
abr-549	269	8	the	the	DET
abr-549	269	9	research	research	NOUN
abr-549	269	10	is	be	AUX
abr-549	269	11	similar	similar	ADJ
abr-549	269	12	to	to	ADP
abr-549	269	13	the	the	DET
abr-549	269	14	effective	effective	ADJ
abr-549	269	15	response	response	NOUN
abr-549	269	16	rates	rate	NOUN
abr-549	269	17	of	of	ADP
abr-549	269	18	similar	similar	ADJ
abr-549	269	19	studies	study	NOUN
abr-549	269	20	(	(	PUNCT
abr-549	269	21	biscaia	biscaia	X
abr-549	269	22	et	et	PROPN
abr-549	269	23	al	al	PROPN
abr-549	269	24	.	.	PROPN
abr-549	269	25	,	,	PUNCT
abr-549	269	26	2013	2013	NUM
abr-549	269	27	:	:	PUNCT
abr-549	269	28	62.6	62.6	NUM
abr-549	269	29	%	%	NOUN
abr-549	269	30	,	,	PUNCT
abr-549	269	31	kunkel	kunkel	PROPN
abr-549	269	32	et	et	PROPN
abr-549	269	33	al	al	PROPN
abr-549	269	34	.	.	PROPN
abr-549	269	35	,	,	PUNCT
abr-549	269	36	2017	2017	NUM
abr-549	269	37	:	:	PUNCT
abr-549	269	38	55	55	NUM
abr-549	269	39	%	%	NOUN
abr-549	269	40	)	)	PUNCT
abr-549	269	41	.	.	PUNCT
abr-549	270	1	the	the	DET
abr-549	270	2	227	227	NUM
abr-549	270	3	respondent	respondent	NOUN
abr-549	270	4	profiles	profile	NOUN
abr-549	270	5	in	in	ADP
abr-549	270	6	table	table	NOUN
abr-549	270	7	3	3	NUM
abr-549	270	8	show	show	VERB
abr-549	270	9	that	that	SCONJ
abr-549	270	10	78	78	NUM
abr-549	270	11	%	%	NOUN
abr-549	270	12	of	of	ADP
abr-549	270	13	the	the	DET
abr-549	270	14	respondents	respondent	NOUN
abr-549	270	15	were	be	AUX
abr-549	270	16	male	male	ADJ
abr-549	270	17	and	and	CCONJ
abr-549	270	18	22	22	NUM
abr-549	270	19	%	%	NOUN
abr-549	270	20	were	be	AUX
abr-549	270	21	female	female	ADJ
abr-549	270	22	,	,	PUNCT
abr-549	270	23	more	more	ADJ
abr-549	270	24	than	than	ADP
abr-549	270	25	half	half	NOUN
abr-549	270	26	of	of	ADP
abr-549	270	27	the	the	DET
abr-549	270	28	respondents	respondent	NOUN
abr-549	270	29	(	(	PUNCT
abr-549	270	30	52	52	NUM
abr-549	270	31	%	%	NOUN
abr-549	270	32	)	)	PUNCT
abr-549	270	33	were	be	AUX
abr-549	270	34	between	between	ADP
abr-549	270	35	18	18	NUM
abr-549	270	36	and	and	CCONJ
abr-549	270	37	31	31	NUM
abr-549	270	38	years	year	NOUN
abr-549	270	39	old	old	ADJ
abr-549	270	40	,	,	PUNCT
abr-549	270	41	and	and	CCONJ
abr-549	270	42	69	69	NUM
abr-549	270	43	%	%	NOUN
abr-549	270	44	of	of	ADP
abr-549	270	45	them	they	PRON
abr-549	270	46	earned	earn	VERB
abr-549	270	47	monthly	monthly	ADJ
abr-549	270	48	income	income	NOUN
abr-549	270	49	between	between	ADP
abr-549	270	50	2,000	2,000	NUM
abr-549	270	51	tl	tl	PROPN
abr-549	270	52	and	and	CCONJ
abr-549	270	53	3,000	3,000	NUM
abr-549	270	54	tl	tl	PROPN
abr-549	270	55	(	(	PUNCT
abr-549	270	56	$	$	SYM
abr-549	270	57	675-$1,000	675-$1,000	NUM
abr-549	270	58	at	at	ADP
abr-549	270	59	the	the	DET
abr-549	270	60	time	time	NOUN
abr-549	270	61	of	of	ADP
abr-549	270	62	the	the	DET
abr-549	270	63	data	datum	NOUN
abr-549	270	64	collection	collection	NOUN
abr-549	270	65	)	)	PUNCT
abr-549	270	66	.	.	PUNCT
abr-549	271	1	the	the	DET
abr-549	271	2	respondents	respondent	NOUN
abr-549	271	3	were	be	AUX
abr-549	271	4	asked	ask	VERB
abr-549	271	5	how	how	SCONJ
abr-549	271	6	they	they	PRON
abr-549	271	7	usually	usually	ADV
abr-549	271	8	followed	follow	VERB
abr-549	271	9	most	most	ADJ
abr-549	271	10	of	of	ADP
abr-549	271	11	the	the	DET
abr-549	271	12	games	game	NOUN
abr-549	271	13	in	in	ADP
abr-549	271	14	the	the	DET
abr-549	271	15	turkish	turkish	ADJ
abr-549	271	16	super	super	PROPN
abr-549	271	17	league	league	NOUN
abr-549	271	18	in	in	ADP
abr-549	271	19	a	a	DET
abr-549	271	20	given	give	VERB
abr-549	271	21	season	season	NOUN
abr-549	271	22	.	.	PUNCT
abr-549	272	1	a	a	DET
abr-549	272	2	majority	majority	NOUN
abr-549	272	3	(	(	PUNCT
abr-549	272	4	70	70	NUM
abr-549	272	5	%	%	NOUN
abr-549	272	6	)	)	PUNCT
abr-549	272	7	of	of	ADP
abr-549	272	8	the	the	DET
abr-549	272	9	respondents	respondent	NOUN
abr-549	272	10	indicated	indicate	VERB
abr-549	272	11	that	that	SCONJ
abr-549	272	12	they	they	PRON
abr-549	272	13	followed	follow	VERB
abr-549	272	14	most	most	ADJ
abr-549	272	15	of	of	ADP
abr-549	272	16	the	the	DET
abr-549	272	17	soccer	soccer	NOUN
abr-549	272	18	games	game	NOUN
abr-549	272	19	on	on	ADP
abr-549	272	20	tv	tv	NOUN
abr-549	272	21	,	,	PUNCT
abr-549	272	22	whereas	whereas	SCONJ
abr-549	272	23	10	10	NUM
abr-549	272	24	%	%	NOUN
abr-549	272	25	followed	follow	VERB
abr-549	272	26	from	from	ADP
abr-549	272	27	social	social	ADJ
abr-549	272	28	media	medium	NOUN
abr-549	272	29	,	,	PUNCT
abr-549	272	30	and	and	CCONJ
abr-549	272	31	5	5	NUM
abr-549	272	32	%	%	NOUN
abr-549	272	33	followed	follow	VERB
abr-549	272	34	from	from	ADP
abr-549	272	35	48	48	NUM
abr-549	272	36	newspapers	newspaper	NOUN
abr-549	272	37	and/or	and/or	CCONJ
abr-549	272	38	did	do	AUX
abr-549	272	39	not	not	PART
abr-549	272	40	follow	follow	VERB
abr-549	272	41	at	at	ADV
abr-549	272	42	all	all	ADV
abr-549	272	43	.	.	PUNCT
abr-549	273	1	15	15	NUM
abr-549	273	2	%	%	NOUN
abr-549	273	3	of	of	ADP
abr-549	273	4	the	the	DET
abr-549	273	5	respondents	respondent	NOUN
abr-549	273	6	indicated	indicate	VERB
abr-549	273	7	that	that	SCONJ
abr-549	273	8	they	they	PRON
abr-549	273	9	regularly	regularly	ADV
abr-549	273	10	attended	attend	VERB
abr-549	273	11	the	the	DET
abr-549	273	12	games	game	NOUN
abr-549	273	13	.	.	PUNCT
abr-549	274	1	in	in	ADP
abr-549	274	2	addition	addition	NOUN
abr-549	274	3	,	,	PUNCT
abr-549	274	4	when	when	SCONJ
abr-549	274	5	the	the	DET
abr-549	274	6	respondents	respondent	NOUN
abr-549	274	7	were	be	AUX
abr-549	274	8	asked	ask	VERB
abr-549	274	9	how	how	SCONJ
abr-549	274	10	frequently	frequently	ADV
abr-549	274	11	they	they	PRON
abr-549	274	12	went	go	VERB
abr-549	274	13	to	to	ADP
abr-549	274	14	the	the	DET
abr-549	274	15	games	game	NOUN
abr-549	274	16	of	of	ADP
abr-549	274	17	the	the	DET
abr-549	274	18	teams	team	NOUN
abr-549	274	19	that	that	PRON
abr-549	274	20	they	they	PRON
abr-549	274	21	supported	support	VERB
abr-549	274	22	in	in	ADP
abr-549	274	23	a	a	DET
abr-549	274	24	regular	regular	ADJ
abr-549	274	25	season	season	NOUN
abr-549	274	26	,	,	PUNCT
abr-549	274	27	38	38	NUM
abr-549	274	28	%	%	NOUN
abr-549	274	29	of	of	ADP
abr-549	274	30	the	the	DET
abr-549	274	31	respondents	respondent	NOUN
abr-549	274	32	indicated	indicate	VERB
abr-549	274	33	that	that	SCONJ
abr-549	274	34	they	they	PRON
abr-549	274	35	usually	usually	ADV
abr-549	274	36	attended	attend	VERB
abr-549	274	37	1	1	NUM
abr-549	274	38	-	-	SYM
abr-549	274	39	3	3	NUM
abr-549	274	40	games	game	NOUN
abr-549	274	41	,	,	PUNCT
abr-549	274	42	15	15	NUM
abr-549	274	43	%	%	NOUN
abr-549	274	44	attended	attend	VERB
abr-549	274	45	4	4	NUM
abr-549	274	46	-	-	SYM
abr-549	274	47	6	6	NUM
abr-549	274	48	games	game	NOUN
abr-549	274	49	,	,	PUNCT
abr-549	274	50	10	10	NUM
abr-549	274	51	%	%	NOUN
abr-549	274	52	attended	attend	VERB
abr-549	274	53	7	7	NUM
abr-549	274	54	-	-	SYM
abr-549	274	55	10	10	NUM
abr-549	274	56	games	game	NOUN
abr-549	274	57	,	,	PUNCT
abr-549	274	58	only	only	ADV
abr-549	274	59	8	8	NUM
abr-549	274	60	%	%	NOUN
abr-549	274	61	attended	attend	VERB
abr-549	274	62	more	more	ADJ
abr-549	274	63	than	than	ADP
abr-549	274	64	10	10	NUM
abr-549	274	65	games	game	NOUN
abr-549	274	66	in	in	ADP
abr-549	274	67	a	a	DET
abr-549	274	68	regular	regular	ADJ
abr-549	274	69	season	season	NOUN
abr-549	274	70	,	,	PUNCT
abr-549	274	71	while	while	SCONJ
abr-549	274	72	29	29	NUM
abr-549	274	73	%	%	NOUN
abr-549	274	74	of	of	ADP
abr-549	274	75	the	the	DET
abr-549	274	76	respondents	respondent	NOUN
abr-549	274	77	stated	state	VERB
abr-549	274	78	that	that	SCONJ
abr-549	274	79	they	they	PRON
abr-549	274	80	did	do	AUX
abr-549	274	81	not	not	PART
abr-549	274	82	attend	attend	VERB
abr-549	274	83	games	game	NOUN
abr-549	274	84	at	at	ADV
abr-549	274	85	all	all	ADV
abr-549	274	86	.	.	PUNCT
abr-549	275	1	furthermore	furthermore	ADV
abr-549	275	2	,	,	PUNCT
abr-549	275	3	it	it	PRON
abr-549	275	4	is	be	AUX
abr-549	275	5	interesting	interesting	ADJ
abr-549	275	6	to	to	PART
abr-549	275	7	note	note	VERB
abr-549	275	8	that	that	SCONJ
abr-549	275	9	almost	almost	ADV
abr-549	275	10	half	half	NOUN
abr-549	275	11	(	(	PUNCT
abr-549	275	12	46	46	NUM
abr-549	275	13	%	%	NOUN
abr-549	275	14	)	)	PUNCT
abr-549	275	15	of	of	ADP
abr-549	275	16	the	the	DET
abr-549	275	17	respondents	respondent	NOUN
abr-549	275	18	preferred	prefer	VERB
abr-549	275	19	to	to	PART
abr-549	275	20	have	have	VERB
abr-549	275	21	both	both	CCONJ
abr-549	275	22	a	a	DET
abr-549	275	23	strong	strong	ADJ
abr-549	275	24	league	league	NOUN
abr-549	275	25	and	and	CCONJ
abr-549	275	26	team	team	NOUN
abr-549	275	27	brand	brand	NOUN
abr-549	275	28	,	,	PUNCT
abr-549	275	29	whereas	whereas	SCONJ
abr-549	275	30	42	42	NUM
abr-549	275	31	%	%	NOUN
abr-549	275	32	preferred	preferred	ADJ
abr-549	275	33	to	to	PART
abr-549	275	34	have	have	VERB
abr-549	275	35	a	a	DET
abr-549	275	36	strong	strong	ADJ
abr-549	275	37	team	team	NOUN
abr-549	275	38	brand	brand	NOUN
abr-549	275	39	,	,	PUNCT
abr-549	275	40	and	and	CCONJ
abr-549	275	41	12	12	NUM
abr-549	275	42	%	%	NOUN
abr-549	275	43	preferred	prefer	VERB
abr-549	275	44	to	to	PART
abr-549	275	45	have	have	VERB
abr-549	275	46	a	a	DET
abr-549	275	47	strong	strong	ADJ
abr-549	275	48	league	league	NOUN
abr-549	275	49	brand	brand	NOUN
abr-549	275	50	.	.	PUNCT
abr-549	276	1	table	table	NOUN
abr-549	276	2	3	3	NUM
abr-549	276	3	selective	selective	ADJ
abr-549	276	4	demographic	demographic	ADJ
abr-549	276	5	profiles	profile	NOUN
abr-549	276	6	of	of	ADP
abr-549	276	7	respondents	respondent	NOUN
abr-549	276	8	gender	gender	NOUN
abr-549	276	9	n	n	PRON
abr-549	276	10	percent	percent	NOUN
abr-549	276	11	age	age	NOUN
abr-549	276	12	n	n	NUM
abr-549	276	13	percent	percent	NOUN
abr-549	276	14	female	female	ADJ
abr-549	276	15	50	50	NUM
abr-549	276	16	22	22	NUM
abr-549	276	17	18	18	NUM
abr-549	276	18	-	-	SYM
abr-549	276	19	24	24	NUM
abr-549	276	20	54	54	NUM
abr-549	276	21	24	24	NUM
abr-549	276	22	male	male	NOUN
abr-549	276	23	177	177	NUM
abr-549	276	24	78	78	NUM
abr-549	276	25	25	25	NUM
abr-549	276	26	-	-	SYM
abr-549	276	27	31	31	NUM
abr-549	276	28	64	64	NUM
abr-549	276	29	28	28	NUM
abr-549	276	30	total	total	NOUN
abr-549	276	31	227	227	NUM
abr-549	276	32	100	100	NUM
abr-549	276	33	32	32	NUM
abr-549	276	34	-	-	SYM
abr-549	276	35	38	38	NUM
abr-549	276	36	52	52	NUM
abr-549	276	37	23	23	NUM
abr-549	276	38	income	income	NOUN
abr-549	276	39	n	n	DET
abr-549	276	40	percent	percent	NOUN
abr-549	276	41	39	39	NUM
abr-549	276	42	-	-	SYM
abr-549	276	43	45	45	NUM
abr-549	276	44	57	57	NUM
abr-549	276	45	25	25	NUM
abr-549	276	46	less	less	ADJ
abr-549	276	47	than	than	ADP
abr-549	276	48	1,000	1,000	NUM
abr-549	276	49	tl	tl	PROPN
abr-549	276	50	4	4	NUM
abr-549	276	51	2	2	NUM
abr-549	276	52	total	total	NOUN
abr-549	276	53	227	227	NUM
abr-549	276	54	100	100	NUM
abr-549	276	55	1,001	1,001	NUM
abr-549	276	56	-	-	SYM
abr-549	276	57	2,000	2,000	NUM
abr-549	276	58	tl	tl	PROPN
abr-549	276	59	22	22	NUM
abr-549	276	60	10	10	NUM
abr-549	276	61	attending	attend	VERB
abr-549	276	62	games	game	NOUN
abr-549	276	63	n	n	DET
abr-549	276	64	percent	percent	NOUN
abr-549	276	65	2,0001	2,0001	NOUN
abr-549	276	66	-	-	SYM
abr-549	276	67	3,000	3,000	NUM
abr-549	276	68	tl	tl	PROPN
abr-549	276	69	158	158	NUM
abr-549	276	70	69	69	NUM
abr-549	277	1	never	never	ADV
abr-549	277	2	65	65	NUM
abr-549	277	3	29	29	NUM
abr-549	277	4	3,001	3,001	NUM
abr-549	277	5	-	-	SYM
abr-549	277	6	4500	4500	NUM
abr-549	277	7	tl	tl	PROPN
abr-549	277	8	27	27	NUM
abr-549	277	9	12	12	NUM
abr-549	277	10	1	1	NUM
abr-549	277	11	-	-	SYM
abr-549	277	12	3	3	NUM
abr-549	277	13	games	game	NOUN
abr-549	277	14	87	87	NUM
abr-549	277	15	38	38	NUM
abr-549	277	16	more	more	ADJ
abr-549	277	17	than	than	ADP
abr-549	277	18	4,500	4,500	NUM
abr-549	277	19	tl	tl	PROPN
abr-549	277	20	16	16	NUM
abr-549	277	21	7	7	NUM
abr-549	277	22	4	4	NUM
abr-549	277	23	-	-	SYM
abr-549	277	24	6	6	NUM
abr-549	277	25	games	game	NOUN
abr-549	277	26	33	33	NUM
abr-549	277	27	15	15	NUM
abr-549	277	28	total	total	NOUN
abr-549	277	29	227	227	NUM
abr-549	277	30	100	100	NUM
abr-549	277	31	7	7	NUM
abr-549	277	32	-	-	SYM
abr-549	277	33	10	10	NUM
abr-549	277	34	games	game	NOUN
abr-549	277	35	24	24	NUM
abr-549	277	36	10	10	NUM
abr-549	277	37	following	follow	VERB
abr-549	277	38	games	game	NOUN
abr-549	277	39	n	n	PRON
abr-549	277	40	percent	percent	NOUN
abr-549	277	41	more	more	ADJ
abr-549	277	42	than	than	ADP
abr-549	277	43	10	10	NUM
abr-549	277	44	games	game	NOUN
abr-549	277	45	18	18	NUM
abr-549	277	46	8	8	NUM
abr-549	277	47	from	from	ADP
abr-549	277	48	tv	tv	NOUN
abr-549	277	49	159	159	NUM
abr-549	277	50	70	70	NUM
abr-549	277	51	total	total	NOUN
abr-549	277	52	227	227	NUM
abr-549	277	53	100	100	NUM
abr-549	277	54	attending	attend	VERB
abr-549	277	55	games	game	NOUN
abr-549	278	1	34	34	NUM
abr-549	278	2	15	15	NUM
abr-549	278	3	brand	brand	NOUN
abr-549	278	4	preference	preference	NOUN
abr-549	278	5	n	n	PRON
abr-549	278	6	percent	percent	NOUN
abr-549	278	7	social	social	ADJ
abr-549	278	8	media	medium	NOUN
abr-549	278	9	24	24	NUM
abr-549	278	10	10	10	NUM
abr-549	278	11	league	league	NOUN
abr-549	278	12	brand	brand	NOUN
abr-549	278	13	28	28	NUM
abr-549	278	14	12	12	NUM
abr-549	278	15	newspaper	newspaper	NOUN
abr-549	278	16	4	4	NUM
abr-549	278	17	2	2	NUM
abr-549	278	18	team	team	NOUN
abr-549	278	19	brand	brand	NOUN
abr-549	278	20	94	94	NUM
abr-549	278	21	42	42	NUM
abr-549	278	22	not	not	PART
abr-549	278	23	follow	follow	VERB
abr-549	278	24	6	6	NUM
abr-549	278	25	3	3	NUM
abr-549	278	26	both	both	DET
abr-549	278	27	team	team	NOUN
abr-549	278	28	&	&	CCONJ
abr-549	278	29	league	league	PROPN
abr-549	278	30	105	105	NUM
abr-549	278	31	46	46	NUM
abr-549	278	32	total	total	NOUN
abr-549	278	33	227	227	NUM
abr-549	278	34	100	100	NUM
abr-549	278	35	total	total	NOUN
abr-549	278	36	227	227	NUM
abr-549	278	37	100	100	NUM
abr-549	278	38	results	result	NOUN
abr-549	278	39	assessing	assess	VERB
abr-549	278	40	reliability	reliability	NOUN
abr-549	278	41	and	and	CCONJ
abr-549	278	42	validity	validity	NOUN
abr-549	278	43	—	—	PUNCT
abr-549	278	44	testing	test	VERB
abr-549	278	45	measurement	measurement	NOUN
abr-549	278	46	model	model	NOUN
abr-549	278	47	smart	smart	ADJ
abr-549	278	48	-	-	PUNCT
abr-549	278	49	pls	pls	NOUN
abr-549	278	50	3.2.1	3.2.1	NUM
abr-549	278	51	was	be	AUX
abr-549	278	52	used	use	VERB
abr-549	278	53	to	to	PART
abr-549	278	54	run	run	VERB
abr-549	278	55	pls	pls	NOUN
abr-549	278	56	-	-	PUNCT
abr-549	278	57	sem	sem	NOUN
abr-549	278	58	for	for	ADP
abr-549	278	59	assessing	assess	VERB
abr-549	278	60	the	the	DET
abr-549	278	61	measurement	measurement	NOUN
abr-549	278	62	and	and	CCONJ
abr-549	278	63	path	path	NOUN
abr-549	278	64	models	model	NOUN
abr-549	278	65	.	.	PUNCT
abr-549	279	1	the	the	DET
abr-549	279	2	path	path	NOUN
abr-549	279	3	model	model	NOUN
abr-549	279	4	was	be	AUX
abr-549	279	5	designed	design	VERB
abr-549	279	6	to	to	PART
abr-549	279	7	be	be	AUX
abr-549	279	8	in	in	ADP
abr-549	279	9	line	line	NOUN
abr-549	279	10	with	with	ADP
abr-549	279	11	the	the	DET
abr-549	279	12	existing	exist	VERB
abr-549	279	13	literature	literature	NOUN
abr-549	279	14	.	.	PUNCT
abr-549	280	1	that	that	PRON
abr-549	280	2	is	be	AUX
abr-549	280	3	,	,	PUNCT
abr-549	280	4	the	the	DET
abr-549	280	5	head	head	NOUN
abr-549	280	6	coach	coach	NOUN
abr-549	280	7	,	,	PUNCT
abr-549	280	8	soccer	soccer	NOUN
abr-549	280	9	federation	federation	PROPN
abr-549	280	10	,	,	PUNCT
abr-549	280	11	referee	referee	NOUN
abr-549	280	12	,	,	PUNCT
abr-549	280	13	player	player	NOUN
abr-549	280	14	,	,	PUNCT
abr-549	280	15	stadium	stadium	NOUN
abr-549	280	16	,	,	PUNCT
abr-549	280	17	team	team	NOUN
abr-549	280	18	success	success	NOUN
abr-549	280	19	,	,	PUNCT
abr-549	280	20	(	(	PUNCT
abr-549	280	21	team	team	NOUN
abr-549	280	22	)	)	PUNCT
abr-549	280	23	management	management	NOUN
abr-549	280	24	,	,	PUNCT
abr-549	280	25	and	and	CCONJ
abr-549	280	26	league	league	NOUN
abr-549	280	27	history	history	NOUN
abr-549	280	28	were	be	AUX
abr-549	280	29	treated	treat	VERB
abr-549	280	30	as	as	ADP
abr-549	280	31	sub	sub	NOUN
abr-549	280	32	-	-	NOUN
abr-549	280	33	dimensions	dimension	NOUN
abr-549	280	34	of	of	ADP
abr-549	280	35	brand	brand	NOUN
abr-549	280	36	associations	associations	PROPN
abr-549	280	37	construct	construct	VERB
abr-549	280	38	(	(	PUNCT
abr-549	280	39	low	low	ADJ
abr-549	280	40	order	order	NOUN
abr-549	280	41	constructs	construct	NOUN
abr-549	280	42	–	–	PUNCT
abr-549	280	43	locs	loc	NOUN
abr-549	280	44	)	)	PUNCT
abr-549	280	45	,	,	PUNCT
abr-549	280	46	and	and	CCONJ
abr-549	280	47	brand	brand	NOUN
abr-549	280	48	associations	association	NOUN
abr-549	280	49	were	be	AUX
abr-549	280	50	treated	treat	VERB
abr-549	280	51	as	as	ADP
abr-549	280	52	high	high	ADJ
abr-549	280	53	order	order	NOUN
abr-549	280	54	construct	construct	NOUN
abr-549	280	55	(	(	PUNCT
abr-549	280	56	hoc	hoc	X
abr-549	280	57	)	)	PUNCT
abr-549	280	58	(	(	PUNCT
abr-549	280	59	biscaia	biscaia	VERB
abr-549	280	60	et	et	PROPN
abr-549	280	61	al	al	PROPN
abr-549	280	62	.	.	PROPN
abr-549	280	63	,	,	PUNCT
abr-549	280	64	2013	2013	NUM
abr-549	280	65	)	)	PUNCT
abr-549	280	66	.	.	PUNCT
abr-549	281	1	all	all	DET
abr-549	281	2	locs	loc	NOUN
abr-549	281	3	were	be	AUX
abr-549	281	4	modeled	model	VERB
abr-549	281	5	to	to	PART
abr-549	281	6	be	be	AUX
abr-549	281	7	reflective	reflective	ADJ
abr-549	281	8	in	in	ADP
abr-549	281	9	the	the	DET
abr-549	281	10	measurement	measurement	NOUN
abr-549	281	11	since	since	SCONJ
abr-549	281	12	the	the	DET
abr-549	281	13	authors	author	NOUN
abr-549	281	14	intend	intend	VERB
abr-549	281	15	to	to	PART
abr-549	281	16	establish	establish	VERB
abr-549	281	17	a	a	DET
abr-549	281	18	common	common	ADJ
abr-549	281	19	league	league	NOUN
abr-549	281	20	brand	brand	NOUN
abr-549	281	21	associations	association	NOUN
abr-549	281	22	factor	factor	NOUN
abr-549	281	23	(	(	PUNCT
abr-549	281	24	hair	hair	NOUN
abr-549	281	25	et	et	PROPN
abr-549	281	26	al	al	PROPN
abr-549	281	27	.	.	PROPN
abr-549	281	28	,	,	PUNCT
abr-549	281	29	2017	2017	NUM
abr-549	281	30	)	)	PUNCT
abr-549	281	31	.	.	PUNCT
abr-549	282	1	the	the	DET
abr-549	282	2	reliability	reliability	NOUN
abr-549	282	3	and	and	CCONJ
abr-549	282	4	validity	validity	NOUN
abr-549	282	5	of	of	ADP
abr-549	282	6	each	each	DET
abr-549	282	7	construct	construct	NOUN
abr-549	282	8	as	as	ADV
abr-549	282	9	well	well	ADV
abr-549	282	10	as	as	ADP
abr-549	282	11	their	their	PRON
abr-549	282	12	measures	measure	NOUN
abr-549	282	13	were	be	AUX
abr-549	282	14	assessed	assess	VERB
abr-549	282	15	before	before	ADP
abr-549	282	16	testing	test	VERB
abr-549	282	17	the	the	DET
abr-549	282	18	hypothesized	hypothesized	ADJ
abr-549	282	19	relationships	relationship	NOUN
abr-549	282	20	in	in	ADP
abr-549	282	21	figure	figure	NOUN
abr-549	282	22	1	1	NUM
abr-549	282	23	.	.	PUNCT
abr-549	283	1	first	first	ADJ
abr-549	283	2	,	,	PUNCT
abr-549	283	3	outer	outer	ADJ
abr-549	283	4	loadings	loading	NOUN
abr-549	283	5	were	be	AUX
abr-549	283	6	examined	examine	VERB
abr-549	283	7	to	to	PART
abr-549	283	8	test	test	VERB
abr-549	283	9	the	the	DET
abr-549	283	10	indicator	indicator	NOUN
abr-549	283	11	reliability	reliability	NOUN
abr-549	283	12	.	.	PUNCT
abr-549	284	1	eight	eight	NUM
abr-549	284	2	items	item	NOUN
abr-549	284	3	(	(	PUNCT
abr-549	284	4	player4	player4	NOUN
abr-549	284	5	,	,	PUNCT
abr-549	284	6	head	head	NOUN
abr-549	284	7	coach5	coach5	NOUN
abr-549	284	8	,	,	PUNCT
abr-549	284	9	refree5	refree5	ADJ
abr-549	284	10	,	,	PUNCT
abr-549	284	11	team4	team4	NOUN
abr-549	284	12	,	,	PUNCT
abr-549	284	13	management5	management5	PROPN
abr-549	284	14	,	,	PUNCT
abr-549	284	15	soccer	soccer	NOUN
abr-549	284	16	federation2	federation2	NOUN
abr-549	284	17	,	,	PUNCT
abr-549	284	18	8	8	NUM
abr-549	284	19	,	,	PUNCT
abr-549	284	20	and	and	CCONJ
abr-549	284	21	be1	be1	PROPN
abr-549	284	22	)	)	PUNCT
abr-549	284	23	were	be	AUX
abr-549	284	24	removed	remove	VERB
abr-549	284	25	from	from	ADP
abr-549	284	26	the	the	DET
abr-549	284	27	measurement	measurement	NOUN
abr-549	284	28	model	model	NOUN
abr-549	284	29	because	because	SCONJ
abr-549	284	30	of	of	ADP
abr-549	284	31	low	low	ADJ
abr-549	284	32	loadings	loading	NOUN
abr-549	284	33	(	(	PUNCT
abr-549	284	34	below	below	ADP
abr-549	284	35	.70	.70	NUM
abr-549	284	36	)	)	PUNCT
abr-549	284	37	.	.	PUNCT
abr-549	285	1	as	as	ADP
abr-549	285	2	a	a	DET
abr-549	285	3	result	result	NOUN
abr-549	285	4	,	,	PUNCT
abr-549	285	5	some	some	PRON
abr-549	285	6	of	of	ADP
abr-549	285	7	the	the	DET
abr-549	285	8	constructs	construct	NOUN
abr-549	285	9	left	leave	VERB
abr-549	285	10	with	with	ADP
abr-549	285	11	only	only	ADV
abr-549	285	12	two	two	NUM
abr-549	285	13	items	item	NOUN
abr-549	285	14	.	.	PUNCT
abr-549	286	1	yet	yet	ADV
abr-549	286	2	,	,	PUNCT
abr-549	286	3	as	as	SCONJ
abr-549	286	4	hair	hair	NOUN
abr-549	286	5	et	et	PROPN
abr-549	286	6	al	al	PROPN
abr-549	286	7	.	.	PROPN
abr-549	286	8	,	,	PUNCT
abr-549	286	9	(	(	PUNCT
abr-549	286	10	2011	2011	NUM
abr-549	286	11	)	)	PUNCT
abr-549	286	12	indicate	indicate	VERB
abr-549	286	13	this	this	PRON
abr-549	286	14	is	be	AUX
abr-549	286	15	not	not	PART
abr-549	286	16	an	an	DET
abr-549	286	17	issue	issue	NOUN
abr-549	286	18	for	for	ADP
abr-549	286	19	pls	pls	NOUN
abr-549	286	20	-	-	PUNCT
abr-549	286	21	sem	sem	NOUN
abr-549	286	22	.	.	PUNCT
abr-549	287	1	in	in	ADP
abr-549	287	2	addition	addition	NOUN
abr-549	287	3	,	,	PUNCT
abr-549	287	4	the	the	DET
abr-549	287	5	league	league	NOUN
abr-549	287	6	history	history	NOUN
abr-549	287	7	construct	construct	NOUN
abr-549	287	8	was	be	AUX
abr-549	287	9	excluded	exclude	VERB
abr-549	287	10	from	from	ADP
abr-549	287	11	the	the	DET
abr-549	287	12	model	model	NOUN
abr-549	287	13	as	as	SCONJ
abr-549	287	14	its	its	PRON
abr-549	287	15	items	item	NOUN
abr-549	287	16	did	do	AUX
abr-549	287	17	not	not	PART
abr-549	287	18	load	load	VERB
abr-549	287	19	onto	onto	ADP
abr-549	287	20	the	the	DET
abr-549	287	21	hoc	hoc	X
abr-549	287	22	.	.	PUNCT
abr-549	288	1	the	the	DET
abr-549	288	2	remaining	remain	VERB
abr-549	288	3	seven	seven	NUM
abr-549	288	4	locs	loc	NOUN
abr-549	288	5	with	with	ADP
abr-549	288	6	a	a	DET
abr-549	288	7	total	total	NOUN
abr-549	288	8	of	of	ADP
abr-549	288	9	15	15	NUM
abr-549	288	10	items	item	NOUN
abr-549	288	11	(	(	PUNCT
abr-549	288	12	for	for	SCONJ
abr-549	288	13	details	detail	NOUN
abr-549	288	14	see	see	VERB
abr-549	288	15	table	table	NOUN
abr-549	288	16	2	2	NUM
abr-549	288	17	)	)	PUNCT
abr-549	288	18	were	be	AUX
abr-549	288	19	used	use	VERB
abr-549	288	20	as	as	ADP
abr-549	288	21	brand	brand	NOUN
abr-549	288	22	association	association	NOUN
abr-549	288	23	dimensions	dimension	NOUN
abr-549	288	24	in	in	ADP
abr-549	288	25	the	the	DET
abr-549	288	26	final	final	ADJ
abr-549	288	27	model	model	NOUN
abr-549	288	28	.	.	PUNCT
abr-549	289	1	internalization	internalization	NOUN
abr-549	289	2	was	be	AUX
abr-549	289	3	measured	measure	VERB
abr-549	289	4	with	with	ADP
abr-549	289	5	three	three	NUM
abr-549	289	6	items	item	NOUN
abr-549	289	7	and	and	CCONJ
abr-549	289	8	brand	brand	NOUN
abr-549	289	9	equity	equity	NOUN
abr-549	289	10	was	be	AUX
abr-549	289	11	49	49	NUM
abr-549	289	12	measured	measure	VERB
abr-549	289	13	with	with	ADP
abr-549	289	14	two	two	NUM
abr-549	289	15	items	item	NOUN
abr-549	289	16	in	in	ADP
abr-549	289	17	the	the	DET
abr-549	289	18	final	final	ADJ
abr-549	289	19	model	model	NOUN
abr-549	289	20	.	.	PUNCT
abr-549	290	1	figure	figure	NOUN
abr-549	290	2	2	2	NUM
abr-549	290	3	illustrates	illustrate	VERB
abr-549	290	4	the	the	DET
abr-549	290	5	results	result	NOUN
abr-549	290	6	of	of	ADP
abr-549	290	7	the	the	DET
abr-549	290	8	pls	pls	NOUN
abr-549	290	9	structure	structure	NOUN
abr-549	290	10	model	model	NOUN
abr-549	290	11	.	.	PUNCT
abr-549	291	1	furthermore	furthermore	ADV
abr-549	291	2	,	,	PUNCT
abr-549	291	3	measurement	measurement	NOUN
abr-549	291	4	reliability	reliability	NOUN
abr-549	291	5	was	be	AUX
abr-549	291	6	tested	test	VERB
abr-549	291	7	using	use	VERB
abr-549	291	8	the	the	DET
abr-549	291	9	composite	composite	ADJ
abr-549	291	10	reliability	reliability	NOUN
abr-549	291	11	scores	score	NOUN
abr-549	291	12	and	and	CCONJ
abr-549	291	13	all	all	DET
abr-549	291	14	scores	score	NOUN
abr-549	291	15	were	be	AUX
abr-549	291	16	above	above	ADP
abr-549	291	17	the	the	DET
abr-549	291	18	threshold	threshold	NOUN
abr-549	291	19	(	(	PUNCT
abr-549	291	20	.70	.70	NUM
abr-549	291	21	)	)	PUNCT
abr-549	291	22	,	,	PUNCT
abr-549	291	23	indicating	indicate	VERB
abr-549	291	24	no	no	DET
abr-549	291	25	reliability	reliability	NOUN
abr-549	291	26	problem	problem	NOUN
abr-549	291	27	(	(	PUNCT
abr-549	291	28	hair	hair	NOUN
abr-549	291	29	et	et	PROPN
abr-549	291	30	al	al	PROPN
abr-549	291	31	.	.	PROPN
abr-549	291	32	,	,	PUNCT
abr-549	291	33	2014	2014	NUM
abr-549	291	34	)	)	PUNCT
abr-549	291	35	.	.	PUNCT
abr-549	292	1	to	to	PART
abr-549	292	2	test	test	VERB
abr-549	292	3	the	the	DET
abr-549	292	4	convergent	convergent	NOUN
abr-549	292	5	validity	validity	NOUN
abr-549	292	6	,	,	PUNCT
abr-549	292	7	the	the	DET
abr-549	292	8	analysis	analysis	NOUN
abr-549	292	9	of	of	ADP
abr-549	292	10	average	average	ADJ
abr-549	292	11	variance	variance	NOUN
abr-549	292	12	extracted	extract	VERB
abr-549	292	13	(	(	PUNCT
abr-549	292	14	ave	ave	NOUN
abr-549	292	15	)	)	PUNCT
abr-549	292	16	was	be	AUX
abr-549	292	17	used	use	VERB
abr-549	292	18	.	.	PUNCT
abr-549	293	1	the	the	DET
abr-549	293	2	highest	high	ADJ
abr-549	293	3	ave	ave	NOUN
abr-549	293	4	was	be	AUX
abr-549	293	5	0.886	0.886	NUM
abr-549	293	6	,	,	PUNCT
abr-549	293	7	and	and	CCONJ
abr-549	293	8	the	the	DET
abr-549	293	9	smallest	small	ADJ
abr-549	293	10	ave	ave	NOUN
abr-549	293	11	was	be	AUX
abr-549	293	12	0.736	0.736	NUM
abr-549	293	13	.	.	PUNCT
abr-549	294	1	therefore	therefore	ADV
abr-549	294	2	,	,	PUNCT
abr-549	294	3	the	the	DET
abr-549	294	4	result	result	NOUN
abr-549	294	5	of	of	ADP
abr-549	294	6	the	the	DET
abr-549	294	7	analysis	analysis	NOUN
abr-549	294	8	revealed	reveal	VERB
abr-549	294	9	that	that	SCONJ
abr-549	294	10	all	all	DET
abr-549	294	11	ave	ave	NOUN
abr-549	294	12	values	value	NOUN
abr-549	294	13	were	be	AUX
abr-549	294	14	higher	high	ADJ
abr-549	294	15	than	than	ADP
abr-549	294	16	the	the	DET
abr-549	294	17	threshold	threshold	NOUN
abr-549	294	18	(	(	PUNCT
abr-549	294	19	0.50	0.50	NUM
abr-549	294	20	)	)	PUNCT
abr-549	294	21	,	,	PUNCT
abr-549	294	22	which	which	PRON
abr-549	294	23	confirmed	confirm	VERB
abr-549	294	24	the	the	DET
abr-549	294	25	convergent	convergent	ADJ
abr-549	294	26	validity	validity	NOUN
abr-549	294	27	of	of	ADP
abr-549	294	28	all	all	DET
abr-549	294	29	brand	brand	NOUN
abr-549	294	30	association	association	NOUN
abr-549	294	31	dimensions	dimension	NOUN
abr-549	294	32	as	as	ADV
abr-549	294	33	well	well	ADV
abr-549	294	34	as	as	ADP
abr-549	294	35	internalization	internalization	NOUN
abr-549	294	36	and	and	CCONJ
abr-549	294	37	brand	brand	NOUN
abr-549	294	38	equity	equity	NOUN
abr-549	294	39	constructs	construct	NOUN
abr-549	294	40	.	.	PUNCT
abr-549	295	1	these	these	DET
abr-549	295	2	results	result	NOUN
abr-549	295	3	indicate	indicate	VERB
abr-549	295	4	that	that	SCONJ
abr-549	295	5	the	the	DET
abr-549	295	6	eight	eight	NUM
abr-549	295	7	items	item	NOUN
abr-549	295	8	dropped	drop	VERB
abr-549	295	9	from	from	ADP
abr-549	295	10	the	the	DET
abr-549	295	11	model	model	NOUN
abr-549	295	12	to	to	PART
abr-549	295	13	improve	improve	VERB
abr-549	295	14	indicator	indicator	NOUN
abr-549	295	15	reliability	reliability	NOUN
abr-549	295	16	do	do	AUX
abr-549	295	17	not	not	PART
abr-549	295	18	affect	affect	VERB
abr-549	295	19	the	the	DET
abr-549	295	20	robustness	robustness	NOUN
abr-549	295	21	of	of	ADP
abr-549	295	22	the	the	DET
abr-549	295	23	measurement	measurement	NOUN
abr-549	295	24	scale	scale	NOUN
abr-549	295	25	.	.	PUNCT
abr-549	296	1	the	the	DET
abr-549	296	2	scores	score	NOUN
abr-549	296	3	of	of	ADP
abr-549	296	4	construct	construct	VERB
abr-549	296	5	reliability	reliability	NOUN
abr-549	296	6	and	and	CCONJ
abr-549	296	7	validity	validity	NOUN
abr-549	296	8	are	be	AUX
abr-549	296	9	illustrated	illustrate	VERB
abr-549	296	10	in	in	ADP
abr-549	296	11	table	table	NOUN
abr-549	296	12	4	4	NUM
abr-549	296	13	.	.	PUNCT
abr-549	296	14	figure	figure	VERB
abr-549	296	15	2	2	NUM
abr-549	296	16	results	result	NOUN
abr-549	296	17	of	of	ADP
abr-549	296	18	the	the	DET
abr-549	296	19	pls	pls	NOUN
abr-549	296	20	structure	structure	NOUN
abr-549	296	21	model	model	NOUN
abr-549	296	22	table	table	NOUN
abr-549	297	1	4	4	NUM
abr-549	297	2	construct	construct	VERB
abr-549	297	3	reliability	reliability	NOUN
abr-549	297	4	and	and	CCONJ
abr-549	297	5	validity	validity	NOUN
abr-549	297	6	scores	score	NOUN
abr-549	297	7	constructs	construct	VERB
abr-549	297	8	composite	composite	ADJ
abr-549	297	9	reliability	reliability	NOUN
abr-549	297	10	average	average	ADJ
abr-549	297	11	variance	variance	NOUN
abr-549	297	12	extracted	extract	VERB
abr-549	297	13	(	(	PUNCT
abr-549	297	14	ave	ave	NOUN
abr-549	297	15	)	)	PUNCT
abr-549	297	16	head	head	NOUN
abr-549	297	17	coach	coach	NOUN
abr-549	297	18	0.94	0.94	NUM
abr-549	297	19	0.89	0.89	NUM
abr-549	297	20	brand	brand	NOUN
abr-549	297	21	associations	association	NOUN
abr-549	297	22	0.98	0.98	NUM
abr-549	297	23	0.74	0.74	NUM
abr-549	297	24	internalization	internalization	NOUN
abr-549	297	25	0.92	0.92	NUM
abr-549	297	26	0.80	0.80	NUM
abr-549	297	27	50	50	NUM
abr-549	297	28	brand	brand	NOUN
abr-549	297	29	equity	equity	NOUN
abr-549	297	30	0.92	0.92	NUM
abr-549	297	31	0.86	0.86	NUM
abr-549	297	32	soccer	soccer	NOUN
abr-549	297	33	federation	federation	NOUN
abr-549	297	34	0.94	0.94	NUM
abr-549	297	35	0.88	0.88	NUM
abr-549	297	36	referee	referee	NOUN
abr-549	297	37	0.93	0.93	NUM
abr-549	297	38	0.87	0.87	NUM
abr-549	297	39	player	player	NOUN
abr-549	297	40	0.93	0.93	NUM
abr-549	297	41	0.86	0.86	NUM
abr-549	297	42	management	management	NOUN
abr-549	297	43	0.92	0.92	NUM
abr-549	297	44	0.85	0.85	NUM
abr-549	297	45	team	team	NOUN
abr-549	297	46	0.90	0.90	NUM
abr-549	297	47	0.82	0.82	NUM
abr-549	297	48	stadium	stadium	NOUN
abr-549	297	49	0.92	0.92	NUM
abr-549	297	50	0.79	0.79	NUM
abr-549	297	51	the	the	DET
abr-549	297	52	discriminant	discriminant	ADJ
abr-549	297	53	validity	validity	NOUN
abr-549	297	54	was	be	AUX
abr-549	297	55	examined	examine	VERB
abr-549	297	56	using	use	VERB
abr-549	297	57	fornell	fornell	NOUN
abr-549	297	58	and	and	CCONJ
abr-549	297	59	larcker	larcker	NOUN
abr-549	297	60	's	's	PART
abr-549	297	61	(	(	PUNCT
abr-549	297	62	1981	1981	NUM
abr-549	297	63	)	)	PUNCT
abr-549	297	64	internal	internal	ADJ
abr-549	297	65	consistency	consistency	NOUN
abr-549	297	66	measure	measure	NOUN
abr-549	297	67	.	.	PUNCT
abr-549	298	1	as	as	ADP
abr-549	298	2	hair	hair	NOUN
abr-549	298	3	et	et	PROPN
abr-549	298	4	al	al	PROPN
abr-549	298	5	.	.	PROPN
abr-549	299	1	(	(	PUNCT
abr-549	299	2	2014	2014	NUM
abr-549	299	3	)	)	PUNCT
abr-549	299	4	suggest	suggest	VERB
abr-549	299	5	,	,	PUNCT
abr-549	299	6	the	the	DET
abr-549	299	7	discriminant	discriminant	ADJ
abr-549	299	8	validity	validity	NOUN
abr-549	299	9	between	between	ADP
abr-549	299	10	the	the	DET
abr-549	299	11	hoc	hoc	X
abr-549	299	12	and	and	CCONJ
abr-549	299	13	the	the	DET
abr-549	299	14	locs	loc	NOUN
abr-549	299	15	,	,	PUNCT
abr-549	299	16	as	as	ADV
abr-549	299	17	well	well	ADV
abr-549	299	18	as	as	ADP
abr-549	299	19	within	within	ADP
abr-549	299	20	the	the	DET
abr-549	299	21	locs	loc	NOUN
abr-549	299	22	was	be	AUX
abr-549	299	23	ignored	ignore	VERB
abr-549	299	24	because	because	SCONJ
abr-549	299	25	of	of	ADP
abr-549	299	26	the	the	DET
abr-549	299	27	high	high	ADJ
abr-549	299	28	correlations	correlation	NOUN
abr-549	299	29	among	among	ADP
abr-549	299	30	these	these	DET
abr-549	299	31	constructs	construct	NOUN
abr-549	299	32	.	.	PUNCT
abr-549	300	1	a	a	DET
abr-549	300	2	detailed	detailed	ADJ
abr-549	300	3	examination	examination	NOUN
abr-549	300	4	of	of	ADP
abr-549	300	5	fornell	fornell	NOUN
abr-549	300	6	and	and	CCONJ
abr-549	300	7	larcker	larcker	NOUN
abr-549	300	8	(	(	PUNCT
abr-549	300	9	1981	1981	NUM
abr-549	300	10	)	)	PUNCT
abr-549	300	11	’s	’s	PART
abr-549	300	12	internal	internal	ADJ
abr-549	300	13	consistency	consistency	NOUN
abr-549	300	14	measures	measure	NOUN
abr-549	300	15	for	for	ADP
abr-549	300	16	hoc	hoc	X
abr-549	300	17	and	and	CCONJ
abr-549	300	18	brand	brand	NOUN
abr-549	300	19	equity	equity	NOUN
abr-549	300	20	showed	show	VERB
abr-549	300	21	that	that	SCONJ
abr-549	300	22	the	the	DET
abr-549	300	23	square	square	ADJ
abr-549	300	24	root	root	NOUN
abr-549	300	25	of	of	ADP
abr-549	300	26	ave	ave	NOUN
abr-549	300	27	value	value	NOUN
abr-549	300	28	for	for	ADP
abr-549	300	29	each	each	DET
abr-549	300	30	hoc	hoc	X
abr-549	300	31	or	or	CCONJ
abr-549	300	32	latent	latent	ADJ
abr-549	300	33	variable	variable	NOUN
abr-549	300	34	(	(	PUNCT
abr-549	300	35	brand	brand	NOUN
abr-549	300	36	associations	association	NOUN
abr-549	300	37	=	=	NOUN
abr-549	300	38	0.858	0.858	NUM
abr-549	300	39	,	,	PUNCT
abr-549	300	40	internalization	internalization	NOUN
abr-549	300	41	=	=	NOUN
abr-549	300	42	0.895	0.895	NUM
abr-549	300	43	and	and	CCONJ
abr-549	300	44	brand	brand	NOUN
abr-549	300	45	equity	equity	NOUN
abr-549	300	46	=	=	NOUN
abr-549	300	47	0.926	0.926	NUM
abr-549	300	48	)	)	PUNCT
abr-549	300	49	was	be	AUX
abr-549	300	50	greater	great	ADJ
abr-549	300	51	than	than	ADP
abr-549	300	52	its	its	PRON
abr-549	300	53	highest	high	ADJ
abr-549	300	54	correlation	correlation	NOUN
abr-549	300	55	with	with	ADP
abr-549	300	56	any	any	DET
abr-549	300	57	other	other	ADJ
abr-549	300	58	hoc	hoc	X
abr-549	300	59	or	or	CCONJ
abr-549	300	60	latent	latent	NOUN
abr-549	300	61	variable	variable	NOUN
abr-549	300	62	.	.	PUNCT
abr-549	301	1	this	this	PRON
abr-549	301	2	provides	provide	VERB
abr-549	301	3	support	support	NOUN
abr-549	301	4	for	for	ADP
abr-549	301	5	the	the	DET
abr-549	301	6	discriminant	discriminant	ADJ
abr-549	301	7	validity	validity	NOUN
abr-549	301	8	among	among	ADP
abr-549	301	9	hoc	hoc	X
abr-549	301	10	and	and	CCONJ
abr-549	301	11	latent	latent	NOUN
abr-549	301	12	variables	variable	NOUN
abr-549	301	13	.	.	PUNCT
abr-549	302	1	the	the	DET
abr-549	302	2	results	result	NOUN
abr-549	302	3	of	of	ADP
abr-549	302	4	the	the	DET
abr-549	302	5	internal	internal	ADJ
abr-549	302	6	consistency	consistency	NOUN
abr-549	302	7	test	test	NOUN
abr-549	302	8	are	be	AUX
abr-549	302	9	shown	show	VERB
abr-549	302	10	in	in	ADP
abr-549	302	11	table	table	NOUN
abr-549	302	12	5	5	NUM
abr-549	302	13	.	.	PUNCT
abr-549	302	14	table	table	NOUN
abr-549	302	15	5	5	NUM
abr-549	302	16	fornell	fornell	NOUN
abr-549	302	17	and	and	CCONJ
abr-549	302	18	larcker	larcker	NOUN
abr-549	302	19	’s	’s	PART
abr-549	302	20	internal	internal	ADJ
abr-549	302	21	consistency	consistency	NOUN
abr-549	302	22	of	of	ADP
abr-549	302	23	constructs	construct	NOUN
abr-549	302	24	constructs	construct	VERB
abr-549	302	25	1	1	NUM
abr-549	302	26	2	2	NUM
abr-549	302	27	3	3	NUM
abr-549	302	28	4	4	NUM
abr-549	302	29	5	5	NUM
abr-549	302	30	6	6	NUM
abr-549	302	31	7	7	NUM
abr-549	302	32	8	8	NUM
abr-549	302	33	9	9	NUM
abr-549	302	34	10	10	NUM
abr-549	302	35	head	head	NOUN
abr-549	302	36	coach	coach	NOUN
abr-549	302	37	(	(	PUNCT
abr-549	302	38	1	1	NUM
abr-549	302	39	)	)	PUNCT
abr-549	302	40	0.94	0.94	NUM
abr-549	302	41	brand	brand	NOUN
abr-549	302	42	associations	association	NOUN
abr-549	302	43	(	(	PUNCT
abr-549	302	44	2	2	NUM
abr-549	302	45	)	)	PUNCT
abr-549	302	46	0.92	0.92	NUM
abr-549	302	47	0.86	0.86	NUM
abr-549	302	48	internalization	internalization	NOUN
abr-549	302	49	(	(	PUNCT
abr-549	302	50	3	3	NUM
abr-549	302	51	)	)	PUNCT
abr-549	302	52	0.80	0.80	NUM
abr-549	302	53	0.86	0.86	NUM
abr-549	302	54	0.90	0.90	NUM
abr-549	302	55	brand	brand	NOUN
abr-549	302	56	equity	equity	NOUN
abr-549	302	57	(	(	PUNCT
abr-549	302	58	4	4	NUM
abr-549	302	59	)	)	PUNCT
abr-549	302	60	0.78	0.78	NUM
abr-549	302	61	0.86	0.86	NUM
abr-549	302	62	0.79	0.79	NUM
abr-549	302	63	0.93	0.93	NUM
abr-549	302	64	soccer	soccer	NOUN
abr-549	302	65	federation	federation	NOUN
abr-549	302	66	(	(	PUNCT
abr-549	302	67	5	5	NUM
abr-549	302	68	)	)	PUNCT
abr-549	302	69	0.87	0.87	NUM
abr-549	302	70	0.94	0.94	NUM
abr-549	302	71	0.82	0.82	NUM
abr-549	302	72	0.81	0.81	NUM
abr-549	302	73	0.94	0.94	NUM
abr-549	302	74	referee	referee	NOUN
abr-549	302	75	(	(	PUNCT
abr-549	302	76	6	6	NUM
abr-549	302	77	)	)	PUNCT
abr-549	302	78	0.88	0.88	NUM
abr-549	302	79	0.94	0.94	NUM
abr-549	302	80	0.80	0.80	NUM
abr-549	302	81	0.79	0.79	NUM
abr-549	302	82	0.91	0.91	NUM
abr-549	302	83	0.93	0.93	NUM
abr-549	302	84	player	player	NOUN
abr-549	302	85	(	(	PUNCT
abr-549	302	86	7	7	NUM
abr-549	302	87	)	)	PUNCT
abr-549	302	88	0.80	0.80	NUM
abr-549	302	89	0.92	0.92	NUM
abr-549	302	90	0.76	0.76	NUM
abr-549	302	91	0.80	0.80	NUM
abr-549	302	92	0.83	0.83	NUM
abr-549	302	93	0.82	0.82	NUM
abr-549	302	94	0.93	0.93	NUM
abr-549	302	95	stadium	stadium	NOUN
abr-549	302	96	(	(	PUNCT
abr-549	302	97	8)	8)	NUM
abr-549	302	98	0.84	0.84	NUM
abr-549	302	99	0.95	0.95	NUM
abr-549	302	100	0.83	0.83	NUM
abr-549	302	101	0.83	0.83	NUM
abr-549	302	102	0.87	0.87	NUM
abr-549	302	103	0.86	0.86	NUM
abr-549	302	104	0.86	0.86	NUM
abr-549	302	105	0.89	0.89	NUM
abr-549	302	106	team	team	NOUN
abr-549	302	107	(	(	PUNCT
abr-549	302	108	9	9	NUM
abr-549	302	109	)	)	PUNCT
abr-549	302	110	0.78	0.78	NUM
abr-549	302	111	0.92	0.92	NUM
abr-549	302	112	0.77	0.77	NUM
abr-549	302	113	0.78	0.78	NUM
abr-549	302	114	0.82	0.82	NUM
abr-549	302	115	0.85	0.85	NUM
abr-549	302	116	0.85	0.85	NUM
abr-549	302	117	0.88	0.88	NUM
abr-549	302	118	0.90	0.90	NUM
abr-549	302	119	management	management	NOUN
abr-549	302	120	(	(	PUNCT
abr-549	302	121	10	10	NUM
abr-549	302	122	)	)	PUNCT
abr-549	302	123	0.84	0.84	NUM
abr-549	302	124	0.93	0.93	NUM
abr-549	302	125	0.80	0.80	NUM
abr-549	302	126	0.78	0.78	NUM
abr-549	302	127	0.84	0.84	NUM
abr-549	302	128	0.86	0.86	NUM
abr-549	302	129	0.83	0.83	NUM
abr-549	302	130	0.88	0.88	NUM
abr-549	302	131	0.83	0.83	NUM
abr-549	302	132	0.92	0.92	NUM
abr-549	303	1	testing	test	VERB
abr-549	303	2	the	the	DET
abr-549	303	3	structural	structural	ADJ
abr-549	303	4	model	model	NOUN
abr-549	303	5	the	the	DET
abr-549	303	6	findings	finding	NOUN
abr-549	303	7	of	of	ADP
abr-549	303	8	testing	test	VERB
abr-549	303	9	the	the	DET
abr-549	303	10	path	path	NOUN
abr-549	303	11	model	model	NOUN
abr-549	303	12	in	in	ADP
abr-549	303	13	figure	figure	NOUN
abr-549	303	14	2	2	NUM
abr-549	303	15	suggested	suggest	VERB
abr-549	303	16	that	that	SCONJ
abr-549	303	17	the	the	DET
abr-549	303	18	effects	effect	NOUN
abr-549	303	19	of	of	ADP
abr-549	303	20	brand	brand	NOUN
abr-549	303	21	associations	association	NOUN
abr-549	303	22	(	(	PUNCT
abr-549	303	23	β	β	X
abr-549	303	24	=	=	NUM
abr-549	303	25	0.692	0.692	NUM
abr-549	303	26	,	,	PUNCT
abr-549	303	27	t	t	PROPN
abr-549	303	28	=	=	SYM
abr-549	303	29	68.327	68.327	NUM
abr-549	303	30	,	,	PUNCT
abr-549	303	31	p	p	X
abr-549	303	32	=	=	NOUN
abr-549	303	33	0.00	0.00	NUM
abr-549	303	34	)	)	PUNCT
abr-549	303	35	and	and	CCONJ
abr-549	303	36	brand	brand	NOUN
abr-549	303	37	internalization	internalization	NOUN
abr-549	303	38	on	on	ADP
abr-549	303	39	brand	brand	NOUN
abr-549	303	40	equity	equity	NOUN
abr-549	303	41	(	(	PUNCT
abr-549	303	42	β	β	X
abr-549	303	43	=	=	SYM
abr-549	303	44	0.191	0.191	NUM
abr-549	303	45	,	,	PUNCT
abr-549	303	46	t	t	NOUN
abr-549	303	47	=	=	PUNCT
abr-549	303	48	2.238	2.238	NUM
abr-549	303	49	,	,	PUNCT
abr-549	303	50	p	p	NOUN
abr-549	303	51	=	=	NOUN
abr-549	303	52	0.025	0.025	NUM
abr-549	303	53	)	)	PUNCT
abr-549	303	54	were	be	AUX
abr-549	303	55	positive	positive	ADJ
abr-549	303	56	and	and	CCONJ
abr-549	303	57	significant	significant	ADJ
abr-549	303	58	,	,	PUNCT
abr-549	303	59	which	which	PRON
abr-549	303	60	supported	support	VERB
abr-549	303	61	both	both	DET
abr-549	303	62	h1	h1	NOUN
abr-549	303	63	and	and	CCONJ
abr-549	303	64	h2	h2	NOUN
abr-549	303	65	.	.	PUNCT
abr-549	304	1	results	result	NOUN
abr-549	304	2	of	of	ADP
abr-549	304	3	this	this	DET
abr-549	304	4	study	study	NOUN
abr-549	304	5	also	also	ADV
abr-549	304	6	showed	show	VERB
abr-549	304	7	that	that	SCONJ
abr-549	304	8	the	the	DET
abr-549	304	9	brand	brand	PROPN
abr-549	304	10	association	association	NOUN
abr-549	304	11	dimensions	dimension	NOUN
abr-549	304	12	of	of	ADP
abr-549	304	13	player	player	NOUN
abr-549	304	14	(	(	PUNCT
abr-549	304	15	β	β	X
abr-549	304	16	=	=	PUNCT
abr-549	304	17	0.915	0.915	NUM
abr-549	304	18	,	,	PUNCT
abr-549	304	19	t	t	NOUN
abr-549	304	20	=	=	SYM
abr-549	304	21	52.964	52.964	NUM
abr-549	304	22	,	,	PUNCT
abr-549	304	23	p	p	X
abr-549	304	24	=	=	NOUN
abr-549	304	25	0.00	0.00	NUM
abr-549	304	26	)	)	PUNCT
abr-549	304	27	,	,	PUNCT
abr-549	304	28	head	head	NOUN
abr-549	304	29	coach	coach	NOUN
abr-549	304	30	(	(	PUNCT
abr-549	304	31	β	β	X
abr-549	304	32	=	=	NUM
abr-549	304	33	0.921	0.921	NUM
abr-549	304	34	,	,	PUNCT
abr-549	304	35	t	t	NOUN
abr-549	304	36	=	=	PUNCT
abr-549	304	37	57.539	57.539	NUM
abr-549	304	38	,	,	PUNCT
abr-549	304	39	p	p	X
abr-549	304	40	=	=	NOUN
abr-549	304	41	0.00	0.00	NUM
abr-549	304	42	)	)	PUNCT
abr-549	304	43	,	,	PUNCT
abr-549	304	44	stadium	stadium	NOUN
abr-549	304	45	(	(	PUNCT
abr-549	304	46	β	β	X
abr-549	304	47	=	=	SYM
abr-549	304	48	0.953	0.953	NUM
abr-549	304	49	,	,	PUNCT
abr-549	304	50	t	t	NOUN
abr-549	304	51	=	=	SYM
abr-549	304	52	109.213	109.213	NUM
abr-549	304	53	,	,	PUNCT
abr-549	304	54	p	p	NOUN
abr-549	304	55	=	=	NOUN
abr-549	304	56	0.00	0.00	NUM
abr-549	304	57	)	)	PUNCT
abr-549	304	58	,	,	PUNCT
abr-549	304	59	referee	referee	NOUN
abr-549	304	60	(	(	PUNCT
abr-549	304	61	β	β	X
abr-549	304	62	=	=	PUNCT
abr-549	304	63	0.944	0.944	NUM
abr-549	304	64	,	,	PUNCT
abr-549	304	65	t	t	X
abr-549	304	66	=	=	PUNCT
abr-549	304	67	100.972	100.972	NUM
abr-549	304	68	,	,	PUNCT
abr-549	304	69	p	p	X
abr-549	304	70	=	=	NOUN
abr-549	304	71	0.00	0.00	NUM
abr-549	304	72	)	)	PUNCT
abr-549	304	73	,	,	PUNCT
abr-549	304	74	team	team	NOUN
abr-549	304	75	success	success	NOUN
abr-549	304	76	(	(	PUNCT
abr-549	304	77	β	β	X
abr-549	304	78	=	=	SYM
abr-549	304	79	0.919	0.919	NUM
abr-549	304	80	,	,	PUNCT
abr-549	304	81	t	t	PROPN
abr-549	304	82	=	=	SYM
abr-549	304	83	64.936	64.936	NUM
abr-549	304	84	,	,	PUNCT
abr-549	304	85	p	p	X
abr-549	304	86	=	=	NOUN
abr-549	304	87	0.00	0.00	NUM
abr-549	304	88	)	)	PUNCT
abr-549	304	89	,	,	PUNCT
abr-549	304	90	management	management	NOUN
abr-549	304	91	(	(	PUNCT
abr-549	304	92	β	β	X
abr-549	304	93	=	=	SYM
abr-549	304	94	0.930	0.930	NUM
abr-549	304	95	,	,	PUNCT
abr-549	304	96	t	t	PROPN
abr-549	304	97	=	=	SYM
abr-549	304	98	68.327	68.327	NUM
abr-549	304	99	,	,	PUNCT
abr-549	304	100	p	p	X
abr-549	304	101	=	=	NOUN
abr-549	304	102	0.00	0.00	NUM
abr-549	304	103	)	)	PUNCT
abr-549	304	104	,	,	PUNCT
abr-549	304	105	and	and	CCONJ
abr-549	304	106	soccer	soccer	PROPN
abr-549	304	107	federation	federation	PROPN
abr-549	304	108	(	(	PUNCT
abr-549	304	109	β	β	X
abr-549	304	110	=	=	SYM
abr-549	304	111	0.939	0.939	NUM
abr-549	304	112	,	,	PUNCT
abr-549	304	113	t	t	PROPN
abr-549	304	114	=	=	PUNCT
abr-549	304	115	99.332	99.332	NUM
abr-549	304	116	,	,	PUNCT
abr-549	304	117	p	p	X
abr-549	304	118	=	=	NOUN
abr-549	304	119	0.00	0.00	NUM
abr-549	304	120	)	)	PUNCT
abr-549	304	121	were	be	AUX
abr-549	304	122	subcategories	subcategorie	NOUN
abr-549	304	123	of	of	ADP
abr-549	304	124	sport	sport	NOUN
abr-549	304	125	league	league	PROPN
abr-549	304	126	brand	brand	NOUN
abr-549	304	127	associations	association	NOUN
abr-549	304	128	(	(	PUNCT
abr-549	304	129	figure	figure	NOUN
abr-549	304	130	2	2	NUM
abr-549	304	131	)	)	PUNCT
abr-549	304	132	.	.	PUNCT
abr-549	305	1	after	after	SCONJ
abr-549	305	2	the	the	DET
abr-549	305	3	measurement	measurement	NOUN
abr-549	305	4	model	model	NOUN
abr-549	305	5	was	be	AUX
abr-549	305	6	identified	identify	VERB
abr-549	305	7	to	to	PART
abr-549	305	8	be	be	AUX
abr-549	305	9	within	within	ADP
abr-549	305	10	the	the	DET
abr-549	305	11	acceptable	acceptable	ADJ
abr-549	305	12	level	level	NOUN
abr-549	305	13	in	in	ADP
abr-549	305	14	terms	term	NOUN
abr-549	305	15	of	of	ADP
abr-549	305	16	reliability	reliability	NOUN
abr-549	305	17	and	and	CCONJ
abr-549	305	18	construct	construct	VERB
abr-549	305	19	validity	validity	NOUN
abr-549	305	20	,	,	PUNCT
abr-549	305	21	the	the	DET
abr-549	305	22	collinearity	collinearity	NOUN
abr-549	305	23	issue	issue	NOUN
abr-549	305	24	of	of	ADP
abr-549	305	25	the	the	DET
abr-549	305	26	structural	structural	ADJ
abr-549	305	27	model	model	NOUN
abr-549	305	28	had	have	VERB
abr-549	305	29	to	to	PART
abr-549	305	30	be	be	AUX
abr-549	305	31	checked	check	VERB
abr-549	305	32	before	before	ADP
abr-549	305	33	interpreting	interpret	VERB
abr-549	305	34	the	the	DET
abr-549	305	35	results	result	NOUN
abr-549	305	36	.	.	PUNCT
abr-549	306	1	the	the	DET
abr-549	306	2	variance	variance	NOUN
abr-549	306	3	inflation	inflation	NOUN
abr-549	306	4	factors	factor	NOUN
abr-549	306	5	(	(	PUNCT
abr-549	306	6	vifs	vifs	PROPN
abr-549	306	7	)	)	PUNCT
abr-549	306	8	were	be	AUX
abr-549	306	9	used	use	VERB
abr-549	306	10	to	to	PART
abr-549	306	11	evaluate	evaluate	VERB
abr-549	306	12	the	the	DET
abr-549	306	13	collinearity	collinearity	NOUN
abr-549	306	14	.	.	PUNCT
abr-549	307	1	the	the	DET
abr-549	307	2	highest	high	ADJ
abr-549	307	3	vif	vif	NOUN
abr-549	307	4	value	value	NOUN
abr-549	307	5	was	be	AUX
abr-549	307	6	3.800	3.800	NUM
abr-549	307	7	,	,	PUNCT
abr-549	307	8	which	which	PRON
abr-549	307	9	was	be	AUX
abr-549	307	10	lower	low	ADJ
abr-549	307	11	than	than	ADP
abr-549	307	12	the	the	DET
abr-549	307	13	recommended	recommend	VERB
abr-549	307	14	threshold	threshold	NOUN
abr-549	307	15	score	score	NOUN
abr-549	307	16	of	of	ADP
abr-549	307	17	five	five	NUM
abr-549	307	18	(	(	PUNCT
abr-549	307	19	hair	hair	NOUN
abr-549	307	20	et	et	PROPN
abr-549	307	21	al	al	PROPN
abr-549	307	22	.	.	PROPN
abr-549	307	23	,	,	PUNCT
abr-549	307	24	2014	2014	NUM
abr-549	307	25	)	)	PUNCT
abr-549	307	26	.	.	PUNCT
abr-549	308	1	this	this	PRON
abr-549	308	2	indicates	indicate	VERB
abr-549	308	3	no	no	DET
abr-549	308	4	collinearity	collinearity	NOUN
abr-549	308	5	issue	issue	NOUN
abr-549	308	6	.	.	PUNCT
abr-549	309	1	in	in	ADP
abr-549	309	2	addition	addition	NOUN
abr-549	309	3	,	,	PUNCT
abr-549	309	4	full	full	ADJ
abr-549	309	5	collinearity	collinearity	NOUN
abr-549	309	6	vif	vif	NOUN
abr-549	309	7	values	value	NOUN
abr-549	309	8	were	be	AUX
abr-549	309	9	investigated	investigate	VERB
abr-549	309	10	to	to	PART
abr-549	309	11	test	test	VERB
abr-549	309	12	common	common	ADJ
abr-549	309	13	method	method	NOUN
abr-549	309	14	variance	variance	NOUN
abr-549	309	15	.	.	PUNCT
abr-549	310	1	as	as	SCONJ
abr-549	310	2	kock	kock	PROPN
abr-549	310	3	(	(	PUNCT
abr-549	310	4	2015	2015	NUM
abr-549	310	5	)	)	PUNCT
abr-549	310	6	recommends	recommend	VERB
abr-549	310	7	,	,	PUNCT
abr-549	310	8	all	all	PRON
abr-549	310	9	of	of	ADP
abr-549	310	10	the	the	DET
abr-549	310	11	full	full	ADJ
abr-549	310	12	collinearity	collinearity	NOUN
abr-549	310	13	vif	vif	NOUN
abr-549	310	14	values	value	NOUN
abr-549	310	15	were	be	AUX
abr-549	310	16	below	below	ADP
abr-549	310	17	3.3	3.3	NUM
abr-549	310	18	,	,	PUNCT
abr-549	310	19	which	which	PRON
abr-549	310	20	indicated	indicate	VERB
abr-549	310	21	no	no	DET
abr-549	310	22	common	common	ADJ
abr-549	310	23	method	method	NOUN
abr-549	310	24	variance	variance	NOUN
abr-549	310	25	issue	issue	NOUN
abr-549	310	26	.	.	PUNCT
abr-549	311	1	next	next	ADV
abr-549	311	2	,	,	PUNCT
abr-549	311	3	the	the	DET
abr-549	311	4	significance	significance	NOUN
abr-549	311	5	level	level	NOUN
abr-549	311	6	of	of	ADP
abr-549	311	7	the	the	DET
abr-549	311	8	path	path	NOUN
abr-549	311	9	coefficients	coefficient	NOUN
abr-549	311	10	in	in	ADP
abr-549	311	11	the	the	DET
abr-549	311	12	structural	structural	ADJ
abr-549	311	13	model	model	NOUN
abr-549	311	14	was	be	AUX
abr-549	311	15	evaluated	evaluate	VERB
abr-549	311	16	by	by	ADP
abr-549	311	17	running	run	VERB
abr-549	311	18	the	the	DET
abr-549	311	19	bootstrapping	bootstrappe	VERB
abr-549	311	20	option	option	NOUN
abr-549	311	21	to	to	PART
abr-549	311	22	obtain	obtain	VERB
abr-549	311	23	the	the	DET
abr-549	311	24	t	t	NOUN
abr-549	311	25	-	-	PUNCT
abr-549	311	26	values	value	NOUN
abr-549	311	27	for	for	ADP
abr-549	311	28	all	all	DET
abr-549	311	29	path	path	NOUN
abr-549	311	30	coefficients	coefficient	NOUN
abr-549	311	31	(	(	PUNCT
abr-549	311	32	hair	hair	NOUN
abr-549	311	33	et	et	PROPN
abr-549	311	34	al	al	PROPN
abr-549	311	35	.	.	PROPN
abr-549	311	36	,	,	PUNCT
abr-549	311	37	2014	2014	NUM
abr-549	311	38	)	)	PUNCT
abr-549	311	39	.	.	PUNCT
abr-549	312	1	the	the	DET
abr-549	312	2	direct	direct	ADJ
abr-549	312	3	effect	effect	NOUN
abr-549	312	4	of	of	ADP
abr-549	312	5	brand	brand	NOUN
abr-549	312	6	51	51	NUM
abr-549	312	7	associations	association	NOUN
abr-549	312	8	and	and	CCONJ
abr-549	312	9	internalization	internalization	NOUN
abr-549	312	10	on	on	ADP
abr-549	312	11	league	league	PROPN
abr-549	312	12	brand	brand	PROPN
abr-549	312	13	equity	equity	PROPN
abr-549	312	14	was	be	AUX
abr-549	312	15	tested	test	VERB
abr-549	312	16	as	as	ADP
abr-549	312	17	part	part	NOUN
abr-549	312	18	of	of	ADP
abr-549	312	19	the	the	DET
abr-549	312	20	overall	overall	ADJ
abr-549	312	21	structural	structural	ADJ
abr-549	312	22	model	model	NOUN
abr-549	312	23	.	.	PUNCT
abr-549	313	1	as	as	SCONJ
abr-549	313	2	path	path	NOUN
abr-549	313	3	coefficients	coefficient	NOUN
abr-549	313	4	with	with	ADP
abr-549	313	5	standardized	standardized	ADJ
abr-549	313	6	values	value	NOUN
abr-549	313	7	above	above	ADP
abr-549	313	8	0.20	0.20	NUM
abr-549	313	9	are	be	AUX
abr-549	313	10	usually	usually	ADV
abr-549	313	11	significant	significant	ADJ
abr-549	313	12	(	(	PUNCT
abr-549	313	13	hair	hair	NOUN
abr-549	313	14	et	et	PROPN
abr-549	313	15	al	al	PROPN
abr-549	313	16	.	.	PROPN
abr-549	313	17	,	,	PUNCT
abr-549	313	18	2014	2014	NUM
abr-549	313	19	)	)	PUNCT
abr-549	313	20	,	,	PUNCT
abr-549	313	21	initial	initial	ADJ
abr-549	313	22	screening	screening	NOUN
abr-549	313	23	of	of	ADP
abr-549	313	24	the	the	DET
abr-549	313	25	path	path	NOUN
abr-549	313	26	coefficients	coefficient	NOUN
abr-549	313	27	indicated	indicate	VERB
abr-549	313	28	both	both	DET
abr-549	313	29	brand	brand	NOUN
abr-549	313	30	associations	association	NOUN
abr-549	313	31	(	(	PUNCT
abr-549	313	32	β=0.692	β=0.692	X
abr-549	313	33	,	,	PUNCT
abr-549	313	34	t=8.82	t=8.82	PROPN
abr-549	313	35	,	,	PUNCT
abr-549	313	36	p<0.01	p<0.01	PROPN
abr-549	313	37	)	)	PUNCT
abr-549	313	38	and	and	CCONJ
abr-549	313	39	internalization	internalization	NOUN
abr-549	313	40	(	(	PUNCT
abr-549	313	41	β=0.191	β=0.191	PROPN
abr-549	313	42	,	,	PUNCT
abr-549	313	43	t=2.23	t=2.23	NOUN
abr-549	313	44	,	,	PUNCT
abr-549	313	45	p<0.05	p<0.05	NOUN
abr-549	313	46	)	)	PUNCT
abr-549	313	47	had	have	VERB
abr-549	313	48	a	a	DET
abr-549	313	49	significant	significant	ADJ
abr-549	313	50	influence	influence	NOUN
abr-549	313	51	on	on	ADP
abr-549	313	52	league	league	PROPN
abr-549	313	53	brand	brand	PROPN
abr-549	313	54	equity	equity	PROPN
abr-549	313	55	.	.	PUNCT
abr-549	314	1	additionally	additionally	ADV
abr-549	314	2	,	,	PUNCT
abr-549	314	3	the	the	DET
abr-549	314	4	adjusted	adjust	VERB
abr-549	314	5	r2	r2	NOUN
abr-549	314	6	value	value	NOUN
abr-549	314	7	was	be	AUX
abr-549	314	8	analyzed	analyze	VERB
abr-549	314	9	to	to	PART
abr-549	314	10	evaluate	evaluate	VERB
abr-549	314	11	the	the	DET
abr-549	314	12	explained	explain	VERB
abr-549	314	13	variance	variance	NOUN
abr-549	314	14	of	of	ADP
abr-549	314	15	an	an	DET
abr-549	314	16	endogenous	endogenous	ADJ
abr-549	314	17	variable	variable	NOUN
abr-549	314	18	(	(	PUNCT
abr-549	314	19	brand	brand	NOUN
abr-549	314	20	equity	equity	NOUN
abr-549	314	21	)	)	PUNCT
abr-549	314	22	by	by	ADP
abr-549	314	23	all	all	PRON
abr-549	314	24	of	of	ADP
abr-549	314	25	the	the	DET
abr-549	314	26	exogenous	exogenous	ADJ
abr-549	314	27	variables	variable	NOUN
abr-549	314	28	(	(	PUNCT
abr-549	314	29	brand	brand	NOUN
abr-549	314	30	associations	association	NOUN
abr-549	314	31	and	and	CCONJ
abr-549	314	32	internalization	internalization	NOUN
abr-549	314	33	)	)	PUNCT
abr-549	314	34	.	.	PUNCT
abr-549	315	1	the	the	DET
abr-549	315	2	r2	r2	PROPN
abr-549	315	3	value	value	NOUN
abr-549	315	4	of	of	ADP
abr-549	315	5	0.25	0.25	NUM
abr-549	315	6	for	for	ADP
abr-549	315	7	an	an	DET
abr-549	315	8	endogenous	endogenous	ADJ
abr-549	315	9	variable	variable	NOUN
abr-549	315	10	was	be	AUX
abr-549	315	11	considered	consider	VERB
abr-549	315	12	weak	weak	ADJ
abr-549	315	13	,	,	PUNCT
abr-549	315	14	while	while	SCONJ
abr-549	315	15	0.50	0.50	NUM
abr-549	315	16	was	be	AUX
abr-549	315	17	considered	consider	VERB
abr-549	315	18	moderate	moderate	ADJ
abr-549	315	19	and	and	CCONJ
abr-549	315	20	0.75	0.75	NUM
abr-549	315	21	was	be	AUX
abr-549	315	22	considered	consider	VERB
abr-549	315	23	substantial	substantial	ADJ
abr-549	315	24	(	(	PUNCT
abr-549	315	25	hair	hair	NOUN
abr-549	315	26	et	et	PROPN
abr-549	315	27	al	al	PROPN
abr-549	315	28	.	.	PROPN
abr-549	315	29	,	,	PUNCT
abr-549	315	30	2011	2011	NUM
abr-549	315	31	)	)	PUNCT
abr-549	315	32	.	.	PUNCT
abr-549	316	1	the	the	DET
abr-549	316	2	r2	r2	PROPN
abr-549	316	3	value	value	NOUN
abr-549	316	4	for	for	ADP
abr-549	316	5	brand	brand	NOUN
abr-549	316	6	equity	equity	NOUN
abr-549	316	7	was	be	AUX
abr-549	316	8	0.74	0.74	NUM
abr-549	316	9	,	,	PUNCT
abr-549	316	10	which	which	PRON
abr-549	316	11	can	can	AUX
abr-549	316	12	be	be	AUX
abr-549	316	13	considered	consider	VERB
abr-549	316	14	substantial	substantial	ADJ
abr-549	316	15	.	.	PUNCT
abr-549	317	1	in	in	ADP
abr-549	317	2	addition	addition	NOUN
abr-549	317	3	,	,	PUNCT
abr-549	317	4	the	the	DET
abr-549	317	5	effect	effect	NOUN
abr-549	317	6	sizes	size	NOUN
abr-549	317	7	of	of	ADP
abr-549	317	8	the	the	DET
abr-549	317	9	significant	significant	ADJ
abr-549	317	10	path	path	NOUN
abr-549	317	11	coefficients	coefficient	NOUN
abr-549	317	12	were	be	AUX
abr-549	317	13	used	use	VERB
abr-549	317	14	to	to	PART
abr-549	317	15	assess	assess	VERB
abr-549	317	16	the	the	DET
abr-549	317	17	relative	relative	ADJ
abr-549	317	18	importance	importance	NOUN
abr-549	317	19	of	of	ADP
abr-549	317	20	each	each	DET
abr-549	317	21	exogenous	exogenous	ADJ
abr-549	317	22	variable	variable	NOUN
abr-549	317	23	as	as	ADP
abr-549	317	24	an	an	DET
abr-549	317	25	antecedent	antecedent	NOUN
abr-549	317	26	of	of	ADP
abr-549	317	27	its	its	PRON
abr-549	317	28	related	related	ADJ
abr-549	317	29	endogenous	endogenous	ADJ
abr-549	317	30	variables	variable	NOUN
abr-549	317	31	.	.	PUNCT
abr-549	318	1	the	the	DET
abr-549	318	2	thresholds	threshold	NOUN
abr-549	318	3	to	to	PART
abr-549	318	4	assess	assess	VERB
abr-549	318	5	f2	f2	PROPN
abr-549	318	6	values	value	NOUN
abr-549	318	7	were	be	AUX
abr-549	318	8	0.02	0.02	NUM
abr-549	318	9	for	for	ADP
abr-549	318	10	a	a	DET
abr-549	318	11	small	small	ADJ
abr-549	318	12	effect	effect	NOUN
abr-549	318	13	,	,	PUNCT
abr-549	318	14	0.15	0.15	NUM
abr-549	318	15	for	for	ADP
abr-549	318	16	a	a	DET
abr-549	318	17	medium	medium	ADJ
abr-549	318	18	effect	effect	NOUN
abr-549	318	19	,	,	PUNCT
abr-549	318	20	and	and	CCONJ
abr-549	318	21	0.35	0.35	NUM
abr-549	318	22	for	for	ADP
abr-549	318	23	a	a	DET
abr-549	318	24	large	large	ADJ
abr-549	318	25	effect	effect	NOUN
abr-549	318	26	(	(	PUNCT
abr-549	318	27	hair	hair	NOUN
abr-549	318	28	et	et	PROPN
abr-549	318	29	al	al	PROPN
abr-549	318	30	.	.	PROPN
abr-549	318	31	,	,	PUNCT
abr-549	318	32	2014	2014	NUM
abr-549	318	33	)	)	PUNCT
abr-549	318	34	.	.	PUNCT
abr-549	319	1	based	base	VERB
abr-549	319	2	on	on	ADP
abr-549	319	3	these	these	DET
abr-549	319	4	thresholds	threshold	NOUN
abr-549	319	5	,	,	PUNCT
abr-549	319	6	the	the	DET
abr-549	319	7	findings	finding	NOUN
abr-549	319	8	of	of	ADP
abr-549	319	9	this	this	DET
abr-549	319	10	study	study	NOUN
abr-549	319	11	indicate	indicate	VERB
abr-549	319	12	that	that	SCONJ
abr-549	319	13	the	the	DET
abr-549	319	14	effect	effect	NOUN
abr-549	319	15	of	of	ADP
abr-549	319	16	brand	brand	NOUN
abr-549	319	17	associations	association	NOUN
abr-549	319	18	on	on	ADP
abr-549	319	19	brand	brand	NOUN
abr-549	319	20	equity	equity	NOUN
abr-549	319	21	is	be	AUX
abr-549	319	22	large	large	ADJ
abr-549	319	23	(	(	PUNCT
abr-549	319	24	f2	f2	X
abr-549	319	25	=	=	NOUN
abr-549	319	26	0.493	0.493	NUM
abr-549	319	27	)	)	PUNCT
abr-549	319	28	and	and	CCONJ
abr-549	319	29	the	the	DET
abr-549	319	30	effect	effect	NOUN
abr-549	319	31	of	of	ADP
abr-549	319	32	internalization	internalization	NOUN
abr-549	319	33	on	on	ADP
abr-549	319	34	brand	brand	NOUN
abr-549	319	35	equity	equity	NOUN
abr-549	319	36	is	be	AUX
abr-549	319	37	small	small	ADJ
abr-549	319	38	(	(	PUNCT
abr-549	319	39	f2	f2	X
abr-549	319	40	=	=	NOUN
abr-549	319	41	0.038	0.038	NUM
abr-549	319	42	)	)	PUNCT
abr-549	319	43	.	.	PUNCT
abr-549	320	1	discussion	discussion	NOUN
abr-549	320	2	theoretical	theoretical	ADJ
abr-549	320	3	implications	implication	NOUN
abr-549	320	4	this	this	DET
abr-549	320	5	study	study	NOUN
abr-549	320	6	makes	make	VERB
abr-549	320	7	several	several	ADJ
abr-549	320	8	contributions	contribution	NOUN
abr-549	320	9	to	to	ADP
abr-549	320	10	the	the	DET
abr-549	320	11	sports	sport	NOUN
abr-549	320	12	league	league	PROPN
abr-549	320	13	brand	brand	PROPN
abr-549	320	14	equity	equity	PROPN
abr-549	320	15	literature	literature	PROPN
abr-549	320	16	by	by	ADP
abr-549	320	17	enhancing	enhance	VERB
abr-549	320	18	the	the	DET
abr-549	320	19	understanding	understanding	NOUN
abr-549	320	20	of	of	ADP
abr-549	320	21	the	the	DET
abr-549	320	22	sports	sport	NOUN
abr-549	320	23	league	league	NOUN
abr-549	320	24	equity	equity	NOUN
abr-549	320	25	concept	concept	NOUN
abr-549	320	26	.	.	PUNCT
abr-549	321	1	one	one	NUM
abr-549	321	2	of	of	ADP
abr-549	321	3	the	the	DET
abr-549	321	4	main	main	ADJ
abr-549	321	5	goals	goal	NOUN
abr-549	321	6	of	of	ADP
abr-549	321	7	this	this	DET
abr-549	321	8	research	research	NOUN
abr-549	321	9	is	be	AUX
abr-549	321	10	to	to	PART
abr-549	321	11	identify	identify	VERB
abr-549	321	12	fan	fan	NOUN
abr-549	321	13	-	-	PUNCT
abr-549	321	14	based	base	VERB
abr-549	321	15	brand	brand	NOUN
abr-549	321	16	associations	association	NOUN
abr-549	321	17	of	of	ADP
abr-549	321	18	a	a	DET
abr-549	321	19	sports	sport	NOUN
abr-549	321	20	league	league	NOUN
abr-549	321	21	.	.	PUNCT
abr-549	322	1	to	to	PART
abr-549	322	2	address	address	VERB
abr-549	322	3	the	the	DET
abr-549	322	4	first	first	ADJ
abr-549	322	5	research	research	NOUN
abr-549	322	6	question	question	NOUN
abr-549	322	7	,	,	PUNCT
abr-549	322	8	the	the	DET
abr-549	322	9	authors	author	NOUN
abr-549	322	10	developed	develop	VERB
abr-549	322	11	a	a	DET
abr-549	322	12	multi	multi	ADJ
abr-549	322	13	-	-	ADJ
abr-549	322	14	item	item	ADJ
abr-549	322	15	measurement	measurement	NOUN
abr-549	322	16	scale	scale	NOUN
abr-549	322	17	for	for	ADP
abr-549	322	18	an	an	DET
abr-549	322	19	fbba	fbba	NOUN
abr-549	322	20	for	for	ADP
abr-549	322	21	sports	sport	NOUN
abr-549	322	22	leagues	league	NOUN
abr-549	322	23	.	.	PUNCT
abr-549	323	1	to	to	ADP
abr-549	323	2	the	the	DET
abr-549	323	3	best	good	ADJ
abr-549	323	4	of	of	ADP
abr-549	323	5	the	the	DET
abr-549	323	6	authors	author	NOUN
abr-549	323	7	’	’	PART
abr-549	323	8	knowledge	knowledge	NOUN
abr-549	323	9	,	,	PUNCT
abr-549	323	10	this	this	PRON
abr-549	323	11	is	be	AUX
abr-549	323	12	the	the	DET
abr-549	323	13	first	first	ADJ
abr-549	323	14	study	study	NOUN
abr-549	323	15	that	that	PRON
abr-549	323	16	develops	develop	VERB
abr-549	323	17	a	a	DET
abr-549	323	18	multi	multi	ADJ
abr-549	323	19	-	-	ADJ
abr-549	323	20	item	item	ADJ
abr-549	323	21	scale	scale	NOUN
abr-549	323	22	for	for	ADP
abr-549	323	23	the	the	DET
abr-549	323	24	sports	sport	NOUN
abr-549	323	25	league	league	NOUN
abr-549	323	26	fbba	fbba	NOUN
abr-549	323	27	.	.	PUNCT
abr-549	324	1	even	even	ADV
abr-549	324	2	though	though	SCONJ
abr-549	324	3	the	the	DET
abr-549	324	4	literature	literature	NOUN
abr-549	324	5	offers	offer	VERB
abr-549	324	6	several	several	ADJ
abr-549	324	7	team	team	NOUN
abr-549	324	8	brand	brand	NOUN
abr-549	324	9	association	association	NOUN
abr-549	324	10	models	model	NOUN
abr-549	324	11	and	and	CCONJ
abr-549	324	12	multi	multi	ADJ
abr-549	324	13	-	-	ADJ
abr-549	324	14	item	item	ADJ
abr-549	324	15	scales	scale	NOUN
abr-549	324	16	,	,	PUNCT
abr-549	324	17	there	there	PRON
abr-549	324	18	is	be	VERB
abr-549	324	19	no	no	DET
abr-549	324	20	robust	robust	ADJ
abr-549	324	21	multi	multi	ADJ
abr-549	324	22	-	-	ADJ
abr-549	324	23	item	item	ADJ
abr-549	324	24	measurement	measurement	NOUN
abr-549	324	25	scale	scale	NOUN
abr-549	324	26	for	for	ADP
abr-549	324	27	league	league	NOUN
abr-549	324	28	brand	brand	NOUN
abr-549	324	29	associations	association	NOUN
abr-549	324	30	.	.	PUNCT
abr-549	325	1	the	the	DET
abr-549	325	2	multi	multi	ADJ
abr-549	325	3	-	-	ADJ
abr-549	325	4	item	item	ADJ
abr-549	325	5	fbba	fbba	NOUN
abr-549	325	6	scale	scale	NOUN
abr-549	325	7	contributes	contribute	VERB
abr-549	325	8	to	to	ADP
abr-549	325	9	the	the	DET
abr-549	325	10	theoretical	theoretical	ADJ
abr-549	325	11	understanding	understanding	NOUN
abr-549	325	12	of	of	ADP
abr-549	325	13	sports	sport	NOUN
abr-549	325	14	league	league	NOUN
abr-549	325	15	brand	brand	NOUN
abr-549	325	16	associations	association	NOUN
abr-549	325	17	.	.	PUNCT
abr-549	326	1	hence	hence	ADV
abr-549	326	2	,	,	PUNCT
abr-549	326	3	the	the	DET
abr-549	326	4	results	result	NOUN
abr-549	326	5	of	of	ADP
abr-549	326	6	each	each	DET
abr-549	326	7	specific	specific	ADJ
abr-549	326	8	dimension	dimension	NOUN
abr-549	326	9	of	of	ADP
abr-549	326	10	the	the	DET
abr-549	326	11	league	league	PROPN
abr-549	326	12	brand	brand	PROPN
abr-549	326	13	association	association	PROPN
abr-549	326	14	should	should	AUX
abr-549	326	15	be	be	AUX
abr-549	326	16	evaluated	evaluate	VERB
abr-549	326	17	carefully	carefully	ADV
abr-549	326	18	.	.	PUNCT
abr-549	327	1	for	for	ADP
abr-549	327	2	example	example	NOUN
abr-549	327	3	,	,	PUNCT
abr-549	327	4	although	although	SCONJ
abr-549	327	5	the	the	DET
abr-549	327	6	stadium	stadium	NOUN
abr-549	327	7	is	be	AUX
abr-549	327	8	not	not	PART
abr-549	327	9	one	one	NUM
abr-549	327	10	of	of	ADP
abr-549	327	11	the	the	DET
abr-549	327	12	strongest	strong	ADJ
abr-549	327	13	dimensions	dimension	NOUN
abr-549	327	14	of	of	ADP
abr-549	327	15	the	the	DET
abr-549	327	16	prior	prior	ADJ
abr-549	327	17	team	team	NOUN
abr-549	327	18	brand	brand	PROPN
abr-549	327	19	associations	associations	PROPN
abr-549	327	20	research	research	NOUN
abr-549	327	21	(	(	PUNCT
abr-549	327	22	e.g.	e.g.	ADV
abr-549	327	23	,	,	PUNCT
abr-549	327	24	biscaia	biscaia	VERB
abr-549	327	25	et	et	PROPN
abr-549	327	26	al	al	PROPN
abr-549	327	27	.	.	PROPN
abr-549	327	28	,	,	PUNCT
abr-549	327	29	2013	2013	NUM
abr-549	327	30	)	)	PUNCT
abr-549	327	31	,	,	PUNCT
abr-549	327	32	the	the	DET
abr-549	327	33	findings	finding	NOUN
abr-549	327	34	reveal	reveal	VERB
abr-549	327	35	that	that	SCONJ
abr-549	327	36	it	it	PRON
abr-549	327	37	is	be	AUX
abr-549	327	38	the	the	DET
abr-549	327	39	strongest	strong	ADJ
abr-549	327	40	dimension	dimension	NOUN
abr-549	327	41	of	of	ADP
abr-549	327	42	league	league	NOUN
abr-549	327	43	brand	brand	NOUN
abr-549	327	44	associations	association	NOUN
abr-549	327	45	,	,	PUNCT
abr-549	327	46	which	which	PRON
abr-549	327	47	means	mean	VERB
abr-549	327	48	that	that	SCONJ
abr-549	327	49	the	the	DET
abr-549	327	50	stadium	stadium	NOUN
abr-549	327	51	is	be	AUX
abr-549	327	52	an	an	DET
abr-549	327	53	important	important	ADJ
abr-549	327	54	measure	measure	NOUN
abr-549	327	55	for	for	ADP
abr-549	327	56	league	league	NOUN
abr-549	327	57	brand	brand	NOUN
abr-549	327	58	associations	association	NOUN
abr-549	327	59	.	.	PUNCT
abr-549	328	1	one	one	NUM
abr-549	328	2	possible	possible	ADJ
abr-549	328	3	explanation	explanation	NOUN
abr-549	328	4	is	be	AUX
abr-549	328	5	that	that	SCONJ
abr-549	328	6	stadiums	stadium	NOUN
abr-549	328	7	are	be	AUX
abr-549	328	8	places	place	NOUN
abr-549	328	9	for	for	ADP
abr-549	328	10	capturing	capture	VERB
abr-549	328	11	the	the	DET
abr-549	328	12	feelings	feeling	NOUN
abr-549	328	13	and	and	CCONJ
abr-549	328	14	emotions	emotion	NOUN
abr-549	328	15	of	of	ADP
abr-549	328	16	fans	fan	NOUN
abr-549	328	17	of	of	ADP
abr-549	328	18	all	all	DET
abr-549	328	19	teams	team	NOUN
abr-549	328	20	in	in	ADP
abr-549	328	21	the	the	DET
abr-549	328	22	league	league	NOUN
abr-549	328	23	,	,	PUNCT
abr-549	328	24	not	not	PART
abr-549	328	25	just	just	ADV
abr-549	328	26	one	one	NUM
abr-549	328	27	team	team	NOUN
abr-549	328	28	.	.	PUNCT
abr-549	329	1	given	give	VERB
abr-549	329	2	the	the	DET
abr-549	329	3	experiential	experiential	ADJ
abr-549	329	4	and	and	CCONJ
abr-549	329	5	entertainment	entertainment	NOUN
abr-549	329	6	nature	nature	NOUN
abr-549	329	7	of	of	ADP
abr-549	329	8	the	the	DET
abr-549	329	9	sport	sport	NOUN
abr-549	329	10	,	,	PUNCT
abr-549	329	11	stadiums	stadium	NOUN
abr-549	329	12	offer	offer	VERB
abr-549	329	13	a	a	DET
abr-549	329	14	visual	visual	ADJ
abr-549	329	15	representation	representation	NOUN
abr-549	329	16	of	of	ADP
abr-549	329	17	the	the	DET
abr-549	329	18	league	league	NOUN
abr-549	329	19	,	,	PUNCT
abr-549	329	20	teams	team	NOUN
abr-549	329	21	,	,	PUNCT
abr-549	329	22	and	and	CCONJ
abr-549	329	23	matches	match	NOUN
abr-549	329	24	(	(	PUNCT
abr-549	329	25	underwood	underwood	PROPN
abr-549	329	26	et	et	PROPN
abr-549	329	27	al	al	PROPN
abr-549	329	28	.	.	PROPN
abr-549	329	29	,	,	PUNCT
abr-549	329	30	2001	2001	NUM
abr-549	329	31	)	)	PUNCT
abr-549	329	32	.	.	PUNCT
abr-549	330	1	therefore	therefore	ADV
abr-549	330	2	,	,	PUNCT
abr-549	330	3	the	the	DET
abr-549	330	4	atmosphere	atmosphere	NOUN
abr-549	330	5	surrounding	surround	VERB
abr-549	330	6	a	a	DET
abr-549	330	7	match	match	NOUN
abr-549	330	8	is	be	AUX
abr-549	330	9	one	one	NUM
abr-549	330	10	of	of	ADP
abr-549	330	11	the	the	DET
abr-549	330	12	most	most	ADV
abr-549	330	13	important	important	ADJ
abr-549	330	14	motives	motive	NOUN
abr-549	330	15	for	for	SCONJ
abr-549	330	16	fans	fan	NOUN
abr-549	330	17	to	to	PART
abr-549	330	18	attend	attend	VERB
abr-549	330	19	games	game	NOUN
abr-549	330	20	(	(	PUNCT
abr-549	330	21	koenigstorfer	koenigstorfer	PROPN
abr-549	330	22	et	et	PROPN
abr-549	330	23	al	al	PROPN
abr-549	330	24	.	.	PROPN
abr-549	330	25	,	,	PUNCT
abr-549	330	26	2010	2010	NUM
abr-549	330	27	)	)	PUNCT
abr-549	330	28	.	.	PUNCT
abr-549	331	1	this	this	DET
abr-549	331	2	result	result	NOUN
abr-549	331	3	shows	show	VERB
abr-549	331	4	that	that	SCONJ
abr-549	331	5	stadiums	stadium	NOUN
abr-549	331	6	with	with	ADP
abr-549	331	7	a	a	DET
abr-549	331	8	great	great	ADJ
abr-549	331	9	atmosphere	atmosphere	NOUN
abr-549	331	10	can	can	AUX
abr-549	331	11	contribute	contribute	VERB
abr-549	331	12	to	to	ADP
abr-549	331	13	the	the	DET
abr-549	331	14	experiential	experiential	ADJ
abr-549	331	15	and	and	CCONJ
abr-549	331	16	hedonic	hedonic	ADJ
abr-549	331	17	needs	need	NOUN
abr-549	331	18	of	of	ADP
abr-549	331	19	fans	fan	NOUN
abr-549	331	20	(	(	PUNCT
abr-549	331	21	biscaia	biscaia	X
abr-549	331	22	et	et	PROPN
abr-549	331	23	al	al	PROPN
abr-549	331	24	.	.	PROPN
abr-549	331	25	,	,	PUNCT
abr-549	331	26	2013	2013	NUM
abr-549	331	27	)	)	PUNCT
abr-549	331	28	.	.	PUNCT
abr-549	332	1	in	in	ADP
abr-549	332	2	addition	addition	NOUN
abr-549	332	3	,	,	PUNCT
abr-549	332	4	the	the	DET
abr-549	332	5	high	high	ADJ
abr-549	332	6	loadings	loading	NOUN
abr-549	332	7	of	of	ADP
abr-549	332	8	(	(	PUNCT
abr-549	332	9	team	team	NOUN
abr-549	332	10	)	)	PUNCT
abr-549	332	11	management	management	NOUN
abr-549	332	12	,	,	PUNCT
abr-549	332	13	head	head	NOUN
abr-549	332	14	coach	coach	NOUN
abr-549	332	15	,	,	PUNCT
abr-549	332	16	team	team	NOUN
abr-549	332	17	,	,	PUNCT
abr-549	332	18	and	and	CCONJ
abr-549	332	19	player	player	NOUN
abr-549	332	20	show	show	VERB
abr-549	332	21	the	the	DET
abr-549	332	22	importance	importance	NOUN
abr-549	332	23	of	of	ADP
abr-549	332	24	the	the	DET
abr-549	332	25	teams	team	NOUN
abr-549	332	26	as	as	ADP
abr-549	332	27	sub	sub	NOUN
abr-549	332	28	-	-	NOUN
abr-549	332	29	brands	brand	NOUN
abr-549	332	30	for	for	ADP
abr-549	332	31	the	the	DET
abr-549	332	32	league	league	PROPN
abr-549	332	33	brand	brand	PROPN
abr-549	332	34	associations	association	NOUN
abr-549	332	35	.	.	PUNCT
abr-549	333	1	these	these	DET
abr-549	333	2	dimensions	dimension	NOUN
abr-549	333	3	are	be	AUX
abr-549	333	4	consistent	consistent	ADJ
abr-549	333	5	with	with	ADP
abr-549	333	6	findings	finding	NOUN
abr-549	333	7	of	of	ADP
abr-549	333	8	the	the	DET
abr-549	333	9	previous	previous	ADJ
abr-549	333	10	team	team	NOUN
abr-549	333	11	brand	brand	NOUN
abr-549	333	12	associations	associations	PROPN
abr-549	333	13	studies	study	NOUN
abr-549	333	14	(	(	PUNCT
abr-549	333	15	e.g.	e.g.	ADV
abr-549	333	16	,	,	PUNCT
abr-549	333	17	bauer	bauer	PROPN
abr-549	333	18	et	et	PROPN
abr-549	333	19	al	al	PROPN
abr-549	333	20	.	.	PROPN
abr-549	333	21	,	,	PUNCT
abr-549	333	22	2008	2008	NUM
abr-549	333	23	;	;	PUNCT
abr-549	333	24	biscaia	biscaia	VERB
abr-549	333	25	et	et	PROPN
abr-549	333	26	al	al	PROPN
abr-549	333	27	.	.	PROPN
abr-549	333	28	,	,	PUNCT
abr-549	333	29	2013	2013	NUM
abr-549	333	30	;	;	PUNCT
abr-549	333	31	gladden	gladden	PROPN
abr-549	333	32	&	&	CCONJ
abr-549	333	33	funk	funk	NOUN
abr-549	333	34	,	,	PUNCT
abr-549	333	35	2002	2002	NUM
abr-549	333	36	;	;	PUNCT
abr-549	333	37	gladden	gladden	PROPN
abr-549	333	38	et	et	PROPN
abr-549	333	39	al	al	PROPN
abr-549	333	40	.	.	PROPN
abr-549	333	41	,	,	PUNCT
abr-549	333	42	1998	1998	NUM
abr-549	333	43	;	;	PUNCT
abr-549	333	44	ross	ross	PROPN
abr-549	333	45	,	,	PUNCT
abr-549	333	46	2006	2006	NUM
abr-549	333	47	;	;	PUNCT
abr-549	333	48	ross	ross	PROPN
abr-549	333	49	et	et	PROPN
abr-549	333	50	al	al	PROPN
abr-549	333	51	.	.	PROPN
abr-549	333	52	,	,	PUNCT
abr-549	333	53	2006	2006	NUM
abr-549	333	54	;	;	PUNCT
abr-549	333	55	ross	ross	PROPN
abr-549	333	56	et	et	PROPN
abr-549	333	57	al	al	PROPN
abr-549	333	58	.	.	PROPN
abr-549	333	59	,	,	PUNCT
abr-549	333	60	2008	2008	NUM
abr-549	333	61	)	)	PUNCT
abr-549	333	62	.	.	PUNCT
abr-549	334	1	the	the	DET
abr-549	334	2	results	result	NOUN
abr-549	334	3	indicate	indicate	VERB
abr-549	334	4	that	that	SCONJ
abr-549	334	5	team	team	NOUN
abr-549	334	6	management	management	NOUN
abr-549	334	7	as	as	ADP
abr-549	334	8	a	a	DET
abr-549	334	9	decision	decision	NOUN
abr-549	334	10	maker	maker	NOUN
abr-549	334	11	has	have	VERB
abr-549	334	12	the	the	DET
abr-549	334	13	authority	authority	NOUN
abr-549	334	14	to	to	PART
abr-549	334	15	hire	hire	VERB
abr-549	334	16	coaches	coach	NOUN
abr-549	334	17	and	and	CCONJ
abr-549	334	18	recruit	recruit	NOUN
abr-549	334	19	players	player	NOUN
abr-549	334	20	to	to	PART
abr-549	334	21	form	form	VERB
abr-549	334	22	a	a	DET
abr-549	334	23	strong	strong	ADJ
abr-549	334	24	team	team	NOUN
abr-549	334	25	and	and	CCONJ
abr-549	334	26	provide	provide	VERB
abr-549	334	27	high	high	ADJ
abr-549	334	28	-	-	PUNCT
abr-549	334	29	quality	quality	NOUN
abr-549	334	30	and	and	CCONJ
abr-549	334	31	entertaining	entertaining	ADJ
abr-549	334	32	games	game	NOUN
abr-549	334	33	.	.	PUNCT
abr-549	335	1	the	the	DET
abr-549	335	2	relatively	relatively	ADV
abr-549	335	3	high	high	ADJ
abr-549	335	4	mean	mean	NOUN
abr-549	335	5	values	value	NOUN
abr-549	335	6	for	for	ADP
abr-549	335	7	the	the	DET
abr-549	335	8	team	team	NOUN
abr-549	335	9	management	management	NOUN
abr-549	335	10	items	item	NOUN
abr-549	335	11	suggest	suggest	VERB
abr-549	335	12	that	that	SCONJ
abr-549	335	13	fans	fan	NOUN
abr-549	335	14	expect	expect	VERB
abr-549	335	15	team	team	NOUN
abr-549	335	16	managers	manager	NOUN
abr-549	335	17	not	not	PART
abr-549	335	18	to	to	PART
abr-549	335	19	make	make	VERB
abr-549	335	20	any	any	DET
abr-549	335	21	negative	negative	ADJ
abr-549	335	22	comments	comment	NOUN
abr-549	335	23	about	about	ADP
abr-549	335	24	opposing	oppose	VERB
abr-549	335	25	teams	team	NOUN
abr-549	335	26	(	(	PUNCT
abr-549	335	27	man3	man3	PROPN
abr-549	335	28	)	)	PUNCT
abr-549	335	29	and	and	CCONJ
abr-549	335	30	to	to	PART
abr-549	335	31	have	have	VERB
abr-549	335	32	priority	priority	NOUN
abr-549	335	33	for	for	ADP
abr-549	335	34	building	build	VERB
abr-549	335	35	a	a	DET
abr-549	335	36	strong	strong	ADJ
abr-549	335	37	league	league	NOUN
abr-549	335	38	brand	brand	NOUN
abr-549	335	39	(	(	PUNCT
abr-549	335	40	man4	man4	PROPN
abr-549	335	41	)	)	PUNCT
abr-549	335	42	.	.	PUNCT
abr-549	336	1	this	this	DET
abr-549	336	2	finding	finding	NOUN
abr-549	336	3	is	be	AUX
abr-549	336	4	an	an	DET
abr-549	336	5	indication	indication	NOUN
abr-549	336	6	of	of	ADP
abr-549	336	7	fans	fan	NOUN
abr-549	336	8	’	’	PART
abr-549	336	9	understanding	understanding	NOUN
abr-549	336	10	of	of	ADP
abr-549	336	11	the	the	DET
abr-549	336	12	importance	importance	NOUN
abr-549	336	13	of	of	ADP
abr-549	336	14	52	52	NUM
abr-549	336	15	a	a	DET
abr-549	336	16	strong	strong	ADJ
abr-549	336	17	league	league	NOUN
abr-549	336	18	brand	brand	NOUN
abr-549	336	19	.	.	PUNCT
abr-549	337	1	similarly	similarly	ADV
abr-549	337	2	,	,	PUNCT
abr-549	337	3	team	team	NOUN
abr-549	337	4	and	and	CCONJ
abr-549	337	5	player	player	NOUN
abr-549	337	6	are	be	AUX
abr-549	337	7	product	product	NOUN
abr-549	337	8	-	-	PUNCT
abr-549	337	9	related	relate	VERB
abr-549	337	10	dimensions	dimension	NOUN
abr-549	337	11	and	and	CCONJ
abr-549	337	12	are	be	AUX
abr-549	337	13	the	the	DET
abr-549	337	14	producers	producer	NOUN
abr-549	337	15	of	of	ADP
abr-549	337	16	the	the	DET
abr-549	337	17	game	game	NOUN
abr-549	337	18	and	and	CCONJ
abr-549	337	19	competition	competition	NOUN
abr-549	337	20	as	as	ADP
abr-549	337	21	entertainment	entertainment	NOUN
abr-549	337	22	.	.	PUNCT
abr-549	338	1	further	far	ADV
abr-549	338	2	,	,	PUNCT
abr-549	338	3	none	none	NOUN
abr-549	338	4	of	of	ADP
abr-549	338	5	the	the	DET
abr-549	338	6	previous	previous	ADJ
abr-549	338	7	team	team	NOUN
abr-549	338	8	brand	brand	PROPN
abr-549	338	9	equity	equity	PROPN
abr-549	338	10	studies	study	NOUN
abr-549	338	11	included	include	VERB
abr-549	338	12	league	league	PROPN
abr-549	338	13	federation	federation	PROPN
abr-549	338	14	and	and	CCONJ
abr-549	338	15	referee	referee	NOUN
abr-549	338	16	dimensions	dimension	NOUN
abr-549	338	17	,	,	PUNCT
abr-549	338	18	due	due	ADP
abr-549	338	19	to	to	ADP
abr-549	338	20	their	their	PRON
abr-549	338	21	irrelevance	irrelevance	NOUN
abr-549	338	22	to	to	PART
abr-549	338	23	team	team	VERB
abr-549	338	24	brand	brand	NOUN
abr-549	338	25	associations	association	NOUN
abr-549	338	26	.	.	PUNCT
abr-549	339	1	the	the	DET
abr-549	339	2	measurement	measurement	NOUN
abr-549	339	3	scales	scale	VERB
abr-549	339	4	for	for	ADP
abr-549	339	5	those	those	DET
abr-549	339	6	two	two	NUM
abr-549	339	7	dimensions	dimension	NOUN
abr-549	339	8	are	be	AUX
abr-549	339	9	developed	develop	VERB
abr-549	339	10	and	and	CCONJ
abr-549	339	11	included	include	VERB
abr-549	339	12	in	in	ADP
abr-549	339	13	this	this	DET
abr-549	339	14	study	study	NOUN
abr-549	339	15	based	base	VERB
abr-549	339	16	on	on	ADP
abr-549	339	17	expert	expert	NOUN
abr-549	339	18	suggestions	suggestion	NOUN
abr-549	339	19	and	and	CCONJ
abr-549	339	20	pre	pre	NOUN
abr-549	339	21	-	-	NOUN
abr-549	339	22	tests	test	NOUN
abr-549	339	23	.	.	PUNCT
abr-549	340	1	results	result	NOUN
abr-549	340	2	of	of	ADP
abr-549	340	3	this	this	DET
abr-549	340	4	study	study	NOUN
abr-549	340	5	indicate	indicate	VERB
abr-549	340	6	that	that	SCONJ
abr-549	340	7	these	these	DET
abr-549	340	8	two	two	NUM
abr-549	340	9	new	new	ADJ
abr-549	340	10	constructs	construct	NOUN
abr-549	340	11	(	(	PUNCT
abr-549	340	12	soccer	soccer	NOUN
abr-549	340	13	federation	federation	NOUN
abr-549	340	14	and	and	CCONJ
abr-549	340	15	referee	referee	PROPN
abr-549	340	16	)	)	PUNCT
abr-549	340	17	are	be	AUX
abr-549	340	18	important	important	ADJ
abr-549	340	19	dimensions	dimension	NOUN
abr-549	340	20	of	of	ADP
abr-549	340	21	league	league	NOUN
abr-549	340	22	brand	brand	NOUN
abr-549	340	23	associations	association	NOUN
abr-549	340	24	,	,	PUNCT
abr-549	340	25	suggesting	suggest	VERB
abr-549	340	26	that	that	SCONJ
abr-549	340	27	these	these	DET
abr-549	340	28	dimensions	dimension	NOUN
abr-549	340	29	should	should	AUX
abr-549	340	30	be	be	AUX
abr-549	340	31	included	include	VERB
abr-549	340	32	as	as	ADP
abr-549	340	33	valid	valid	ADJ
abr-549	340	34	measures	measure	NOUN
abr-549	340	35	of	of	ADP
abr-549	340	36	league	league	NOUN
abr-549	340	37	brand	brand	PROPN
abr-549	340	38	equity	equity	PROPN
abr-549	340	39	.	.	PUNCT
abr-549	341	1	these	these	DET
abr-549	341	2	two	two	NUM
abr-549	341	3	dimensions	dimension	NOUN
abr-549	341	4	are	be	AUX
abr-549	341	5	relevant	relevant	ADJ
abr-549	341	6	for	for	ADP
abr-549	341	7	measuring	measure	VERB
abr-549	341	8	league	league	NOUN
abr-549	341	9	brand	brand	NOUN
abr-549	341	10	equity	equity	NOUN
abr-549	341	11	because	because	SCONJ
abr-549	341	12	the	the	DET
abr-549	341	13	soccer	soccer	NOUN
abr-549	341	14	federation	federation	NOUN
abr-549	341	15	serves	serve	VERB
abr-549	341	16	as	as	ADP
abr-549	341	17	governing	govern	VERB
abr-549	341	18	authority	authority	NOUN
abr-549	341	19	of	of	ADP
abr-549	341	20	the	the	DET
abr-549	341	21	league	league	NOUN
abr-549	341	22	,	,	PUNCT
abr-549	341	23	whereas	whereas	SCONJ
abr-549	341	24	a	a	DET
abr-549	341	25	league	league	NOUN
abr-549	341	26	serves	serve	VERB
abr-549	341	27	as	as	ADP
abr-549	341	28	a	a	DET
abr-549	341	29	foundation	foundation	NOUN
abr-549	341	30	for	for	ADP
abr-549	341	31	competitive	competitive	ADJ
abr-549	341	32	matches	match	NOUN
abr-549	341	33	offered	offer	VERB
abr-549	341	34	to	to	PART
abr-549	341	35	fans	fan	NOUN
abr-549	341	36	as	as	ADP
abr-549	341	37	sports	sport	NOUN
abr-549	341	38	entertainment	entertainment	NOUN
abr-549	341	39	(	(	PUNCT
abr-549	341	40	kunkel	kunkel	PROPN
abr-549	341	41	et	et	PROPN
abr-549	341	42	al	al	PROPN
abr-549	341	43	.	.	PROPN
abr-549	341	44	,	,	PUNCT
abr-549	341	45	2014	2014	NUM
abr-549	341	46	)	)	PUNCT
abr-549	341	47	.	.	PUNCT
abr-549	342	1	moreover	moreover	ADV
abr-549	342	2	,	,	PUNCT
abr-549	342	3	referees	referee	NOUN
abr-549	342	4	implement	implement	VERB
abr-549	342	5	the	the	DET
abr-549	342	6	rules	rule	NOUN
abr-549	342	7	and	and	CCONJ
abr-549	342	8	regulations	regulation	NOUN
abr-549	342	9	set	set	VERB
abr-549	342	10	by	by	ADP
abr-549	342	11	the	the	DET
abr-549	342	12	league	league	NOUN
abr-549	342	13	during	during	ADP
abr-549	342	14	the	the	DET
abr-549	342	15	matches	match	NOUN
abr-549	342	16	,	,	PUNCT
abr-549	342	17	therefore	therefore	ADV
abr-549	342	18	their	their	PRON
abr-549	342	19	decisions	decision	NOUN
abr-549	342	20	can	can	AUX
abr-549	342	21	have	have	VERB
abr-549	342	22	a	a	DET
abr-549	342	23	significant	significant	ADJ
abr-549	342	24	impact	impact	NOUN
abr-549	342	25	not	not	PART
abr-549	342	26	only	only	ADV
abr-549	342	27	on	on	ADP
abr-549	342	28	the	the	DET
abr-549	342	29	quality	quality	NOUN
abr-549	342	30	but	but	CCONJ
abr-549	342	31	also	also	ADV
abr-549	342	32	on	on	ADP
abr-549	342	33	the	the	DET
abr-549	342	34	outcome	outcome	NOUN
abr-549	342	35	of	of	ADP
abr-549	342	36	the	the	DET
abr-549	342	37	matches	match	NOUN
abr-549	342	38	.	.	PUNCT
abr-549	343	1	this	this	PRON
abr-549	343	2	indicates	indicate	VERB
abr-549	343	3	that	that	SCONJ
abr-549	343	4	the	the	DET
abr-549	343	5	referees	referee	NOUN
abr-549	343	6	can	can	AUX
abr-549	343	7	have	have	VERB
abr-549	343	8	a	a	DET
abr-549	343	9	direct	direct	ADJ
abr-549	343	10	effect	effect	NOUN
abr-549	343	11	on	on	ADP
abr-549	343	12	the	the	DET
abr-549	343	13	entertainment	entertainment	NOUN
abr-549	343	14	value	value	NOUN
abr-549	343	15	of	of	ADP
abr-549	343	16	the	the	DET
abr-549	343	17	matches	match	NOUN
abr-549	343	18	,	,	PUNCT
abr-549	343	19	and	and	CCONJ
abr-549	343	20	ultimately	ultimately	ADV
abr-549	343	21	on	on	ADP
abr-549	343	22	the	the	DET
abr-549	343	23	satisfaction	satisfaction	NOUN
abr-549	343	24	of	of	ADP
abr-549	343	25	the	the	DET
abr-549	343	26	sports	sport	NOUN
abr-549	343	27	fans	fan	NOUN
abr-549	343	28	with	with	ADP
abr-549	343	29	the	the	DET
abr-549	343	30	matches	match	NOUN
abr-549	343	31	.	.	PUNCT
abr-549	344	1	the	the	DET
abr-549	344	2	highest	high	ADJ
abr-549	344	3	mean	mean	ADJ
abr-549	344	4	values	value	NOUN
abr-549	344	5	of	of	ADP
abr-549	344	6	the	the	DET
abr-549	344	7	perceived	perceive	VERB
abr-549	344	8	importance	importance	NOUN
abr-549	344	9	of	of	ADP
abr-549	344	10	the	the	DET
abr-549	344	11	turkish	turkish	ADJ
abr-549	344	12	soccer	soccer	NOUN
abr-549	344	13	federation	federation	NOUN
abr-549	344	14	and	and	CCONJ
abr-549	344	15	referee	referee	NOUN
abr-549	344	16	(	(	PUNCT
abr-549	344	17	for	for	ADP
abr-549	344	18	details	detail	NOUN
abr-549	344	19	,	,	PUNCT
abr-549	344	20	see	see	VERB
abr-549	344	21	table	table	NOUN
abr-549	344	22	2	2	NUM
abr-549	344	23	)	)	PUNCT
abr-549	344	24	indicate	indicate	VERB
abr-549	344	25	that	that	SCONJ
abr-549	344	26	these	these	DET
abr-549	344	27	two	two	NUM
abr-549	344	28	factors	factor	NOUN
abr-549	344	29	must	must	AUX
abr-549	344	30	be	be	AUX
abr-549	344	31	managed	manage	VERB
abr-549	344	32	well	well	ADV
abr-549	344	33	to	to	PART
abr-549	344	34	create	create	VERB
abr-549	344	35	a	a	DET
abr-549	344	36	strong	strong	ADJ
abr-549	344	37	sports	sport	NOUN
abr-549	344	38	league	league	NOUN
abr-549	344	39	brand	brand	NOUN
abr-549	344	40	.	.	PUNCT
abr-549	345	1	the	the	DET
abr-549	345	2	soccer	soccer	NOUN
abr-549	345	3	federation	federation	NOUN
abr-549	345	4	can	can	AUX
abr-549	345	5	play	play	VERB
abr-549	345	6	a	a	DET
abr-549	345	7	key	key	ADJ
abr-549	345	8	role	role	NOUN
abr-549	345	9	in	in	ADP
abr-549	345	10	developing	develop	VERB
abr-549	345	11	strategies	strategy	NOUN
abr-549	345	12	by	by	ADP
abr-549	345	13	coordinating	coordinate	VERB
abr-549	345	14	marketing	marketing	NOUN
abr-549	345	15	activities	activity	NOUN
abr-549	345	16	to	to	PART
abr-549	345	17	promote	promote	VERB
abr-549	345	18	the	the	DET
abr-549	345	19	league	league	NOUN
abr-549	345	20	matches	match	NOUN
abr-549	345	21	that	that	PRON
abr-549	345	22	will	will	AUX
abr-549	345	23	build	build	VERB
abr-549	345	24	a	a	DET
abr-549	345	25	strong	strong	ADJ
abr-549	345	26	league	league	NOUN
abr-549	345	27	(	(	PUNCT
abr-549	345	28	pitt	pitt	PROPN
abr-549	345	29	et	et	PROPN
abr-549	345	30	al	al	PROPN
abr-549	345	31	.	.	PROPN
abr-549	345	32	,	,	PUNCT
abr-549	345	33	2003	2003	NUM
abr-549	345	34	)	)	PUNCT
abr-549	345	35	.	.	PUNCT
abr-549	346	1	hence	hence	ADV
abr-549	346	2	,	,	PUNCT
abr-549	346	3	the	the	DET
abr-549	346	4	findings	finding	NOUN
abr-549	346	5	confirm	confirm	VERB
abr-549	346	6	the	the	DET
abr-549	346	7	importance	importance	NOUN
abr-549	346	8	of	of	ADP
abr-549	346	9	the	the	DET
abr-549	346	10	sports	sport	NOUN
abr-549	346	11	league	league	NOUN
abr-549	346	12	as	as	ADP
abr-549	346	13	a	a	DET
abr-549	346	14	master	master	NOUN
abr-549	346	15	brand	brand	NOUN
abr-549	346	16	(	(	PUNCT
abr-549	346	17	kunkel	kunkel	PROPN
abr-549	346	18	et	et	PROPN
abr-549	346	19	al	al	PROPN
abr-549	346	20	.	.	PROPN
abr-549	346	21	,	,	PUNCT
abr-549	346	22	2013	2013	NUM
abr-549	346	23	;	;	PUNCT
abr-549	346	24	kunkel	kunkel	PROPN
abr-549	346	25	et	et	PROPN
abr-549	346	26	al	al	PROPN
abr-549	346	27	.	.	PROPN
abr-549	346	28	,	,	PUNCT
abr-549	346	29	2014	2014	NUM
abr-549	346	30	)	)	PUNCT
abr-549	346	31	for	for	ADP
abr-549	346	32	the	the	DET
abr-549	346	33	success	success	NOUN
abr-549	346	34	of	of	ADP
abr-549	346	35	the	the	DET
abr-549	346	36	teams	team	NOUN
abr-549	346	37	by	by	ADP
abr-549	346	38	not	not	PART
abr-549	346	39	only	only	ADV
abr-549	346	40	offering	offer	VERB
abr-549	346	41	a	a	DET
abr-549	346	42	platform	platform	NOUN
abr-549	346	43	for	for	SCONJ
abr-549	346	44	the	the	DET
abr-549	346	45	teams	team	NOUN
abr-549	346	46	to	to	PART
abr-549	346	47	display	display	VERB
abr-549	346	48	their	their	PRON
abr-549	346	49	matches	match	NOUN
abr-549	346	50	,	,	PUNCT
abr-549	346	51	but	but	CCONJ
abr-549	346	52	also	also	ADV
abr-549	346	53	providing	provide	VERB
abr-549	346	54	the	the	DET
abr-549	346	55	rules	rule	NOUN
abr-549	346	56	,	,	PUNCT
abr-549	346	57	regulations	regulation	NOUN
abr-549	346	58	and	and	CCONJ
abr-549	346	59	standards	standard	NOUN
abr-549	346	60	for	for	ADP
abr-549	346	61	the	the	DET
abr-549	346	62	matches	match	NOUN
abr-549	346	63	that	that	PRON
abr-549	346	64	are	be	AUX
abr-549	346	65	implemented	implement	VERB
abr-549	346	66	by	by	ADP
abr-549	346	67	referees	referee	NOUN
abr-549	346	68	,	,	PUNCT
abr-549	346	69	as	as	ADV
abr-549	346	70	well	well	ADV
abr-549	346	71	as	as	ADP
abr-549	346	72	marketing	marketing	NOUN
abr-549	346	73	support	support	NOUN
abr-549	346	74	for	for	ADP
abr-549	346	75	the	the	DET
abr-549	346	76	teams	team	NOUN
abr-549	346	77	.	.	PUNCT
abr-549	347	1	the	the	DET
abr-549	347	2	importance	importance	NOUN
abr-549	347	3	of	of	ADP
abr-549	347	4	soccer	soccer	NOUN
abr-549	347	5	federation	federation	PROPN
abr-549	347	6	and	and	CCONJ
abr-549	347	7	referees	referee	NOUN
abr-549	347	8	constructs	construct	NOUN
abr-549	347	9	is	be	AUX
abr-549	347	10	also	also	ADV
abr-549	347	11	confirmed	confirm	VERB
abr-549	347	12	by	by	ADP
abr-549	347	13	their	their	PRON
abr-549	347	14	high	high	ADJ
abr-549	347	15	loadings	loading	NOUN
abr-549	347	16	.	.	PUNCT
abr-549	348	1	another	another	DET
abr-549	348	2	goal	goal	NOUN
abr-549	348	3	of	of	ADP
abr-549	348	4	this	this	DET
abr-549	348	5	study	study	NOUN
abr-549	348	6	is	be	AUX
abr-549	348	7	to	to	PART
abr-549	348	8	examine	examine	VERB
abr-549	348	9	the	the	DET
abr-549	348	10	role	role	NOUN
abr-549	348	11	of	of	ADP
abr-549	348	12	brand	brand	NOUN
abr-549	348	13	associations	association	NOUN
abr-549	348	14	and	and	CCONJ
abr-549	348	15	internalization	internalization	NOUN
abr-549	348	16	on	on	ADP
abr-549	348	17	sports	sport	NOUN
abr-549	348	18	league	league	PROPN
abr-549	348	19	brand	brand	PROPN
abr-549	348	20	equity	equity	PROPN
abr-549	348	21	.	.	PUNCT
abr-549	349	1	although	although	SCONJ
abr-549	349	2	previous	previous	ADJ
abr-549	349	3	sports	sport	NOUN
abr-549	349	4	team	team	NOUN
abr-549	349	5	brand	brand	PROPN
abr-549	349	6	equity	equity	PROPN
abr-549	349	7	studies	study	NOUN
abr-549	349	8	emphasized	emphasize	VERB
abr-549	349	9	the	the	DET
abr-549	349	10	value	value	NOUN
abr-549	349	11	of	of	ADP
abr-549	349	12	team	team	NOUN
abr-549	349	13	and	and	CCONJ
abr-549	349	14	league	league	PROPN
abr-549	349	15	brand	brand	PROPN
abr-549	349	16	equity	equity	PROPN
abr-549	349	17	(	(	PUNCT
abr-549	349	18	e.g.	e.g.	ADV
abr-549	349	19	,	,	PUNCT
abr-549	349	20	ross	ross	PROPN
abr-549	349	21	et	et	PROPN
abr-549	349	22	al	al	PROPN
abr-549	349	23	.	.	PROPN
abr-549	349	24	,	,	PUNCT
abr-549	349	25	2008	2008	NUM
abr-549	349	26	;	;	PUNCT
abr-549	349	27	kunkel	kunkel	PROPN
abr-549	349	28	et	et	PROPN
abr-549	349	29	al	al	PROPN
abr-549	349	30	.	.	PROPN
abr-549	349	31	,	,	PUNCT
abr-549	349	32	2013	2013	NUM
abr-549	349	33	)	)	PUNCT
abr-549	349	34	,	,	PUNCT
abr-549	349	35	they	they	PRON
abr-549	349	36	have	have	AUX
abr-549	349	37	not	not	PART
abr-549	349	38	included	include	VERB
abr-549	349	39	a	a	DET
abr-549	349	40	measure	measure	NOUN
abr-549	349	41	for	for	ADP
abr-549	349	42	the	the	DET
abr-549	349	43	overall	overall	ADJ
abr-549	349	44	league	league	PROPN
abr-549	349	45	brand	brand	PROPN
abr-549	349	46	equity	equity	PROPN
abr-549	349	47	construct	construct	NOUN
abr-549	349	48	in	in	ADP
abr-549	349	49	linking	link	VERB
abr-549	349	50	the	the	DET
abr-549	349	51	brand	brand	NOUN
abr-549	349	52	associations	association	NOUN
abr-549	349	53	and	and	CCONJ
abr-549	349	54	internalization	internalization	NOUN
abr-549	349	55	to	to	ADP
abr-549	349	56	brand	brand	NOUN
abr-549	349	57	equity	equity	NOUN
abr-549	349	58	.	.	PUNCT
abr-549	350	1	to	to	PART
abr-549	350	2	address	address	VERB
abr-549	350	3	the	the	DET
abr-549	350	4	second	second	ADJ
abr-549	350	5	and	and	CCONJ
abr-549	350	6	third	third	ADJ
abr-549	350	7	research	research	NOUN
abr-549	350	8	questions	question	NOUN
abr-549	350	9	,	,	PUNCT
abr-549	350	10	this	this	DET
abr-549	350	11	study	study	NOUN
abr-549	350	12	employs	employ	VERB
abr-549	350	13	the	the	DET
abr-549	350	14	overall	overall	ADJ
abr-549	350	15	league	league	PROPN
abr-549	350	16	brand	brand	PROPN
abr-549	350	17	equity	equity	PROPN
abr-549	350	18	construct	construct	VERB
abr-549	350	19	and	and	CCONJ
abr-549	350	20	fbba	fbba	NOUN
abr-549	350	21	dimensions	dimension	NOUN
abr-549	350	22	to	to	PART
abr-549	350	23	examine	examine	VERB
abr-549	350	24	the	the	DET
abr-549	350	25	relationship	relationship	NOUN
abr-549	350	26	between	between	ADP
abr-549	350	27	league	league	NOUN
abr-549	350	28	brand	brand	NOUN
abr-549	350	29	associations	association	NOUN
abr-549	350	30	,	,	PUNCT
abr-549	350	31	internalization	internalization	NOUN
abr-549	350	32	,	,	PUNCT
abr-549	350	33	and	and	CCONJ
abr-549	350	34	league	league	PROPN
abr-549	350	35	brand	brand	PROPN
abr-549	350	36	equity	equity	PROPN
abr-549	350	37	.	.	PUNCT
abr-549	351	1	the	the	DET
abr-549	351	2	results	result	NOUN
abr-549	351	3	confirm	confirm	VERB
abr-549	351	4	that	that	SCONJ
abr-549	351	5	the	the	DET
abr-549	351	6	brand	brand	NOUN
abr-549	351	7	associations	association	NOUN
abr-549	351	8	and	and	CCONJ
abr-549	351	9	internalization	internalization	NOUN
abr-549	351	10	significantly	significantly	ADV
abr-549	351	11	and	and	CCONJ
abr-549	351	12	positively	positively	ADV
abr-549	351	13	impact	impact	NOUN
abr-549	351	14	league	league	NOUN
abr-549	351	15	brand	brand	PROPN
abr-549	351	16	equity	equity	PROPN
abr-549	351	17	.	.	PUNCT
abr-549	352	1	this	this	DET
abr-549	352	2	positive	positive	ADJ
abr-549	352	3	impact	impact	NOUN
abr-549	352	4	indicates	indicate	VERB
abr-549	352	5	that	that	SCONJ
abr-549	352	6	brand	brand	NOUN
abr-549	352	7	associations	association	NOUN
abr-549	352	8	and	and	CCONJ
abr-549	352	9	international	international	ADJ
abr-549	352	10	are	be	AUX
abr-549	352	11	antecedents	antecedent	NOUN
abr-549	352	12	of	of	ADP
abr-549	352	13	league	league	PROPN
abr-549	352	14	brand	brand	PROPN
abr-549	352	15	equity	equity	PROPN
abr-549	352	16	.	.	PUNCT
abr-549	353	1	this	this	PRON
abr-549	353	2	means	mean	VERB
abr-549	353	3	that	that	SCONJ
abr-549	353	4	positive	positive	ADJ
abr-549	353	5	league	league	NOUN
abr-549	353	6	brand	brand	NOUN
abr-549	353	7	associations	association	NOUN
abr-549	353	8	and	and	CCONJ
abr-549	353	9	internalization	internalization	NOUN
abr-549	353	10	lead	lead	NOUN
abr-549	353	11	to	to	ADP
abr-549	353	12	stronger	strong	ADJ
abr-549	353	13	league	league	NOUN
abr-549	353	14	brand	brand	NOUN
abr-549	353	15	equity	equity	NOUN
abr-549	353	16	.	.	PUNCT
abr-549	354	1	this	this	PRON
abr-549	354	2	is	be	AUX
abr-549	354	3	a	a	DET
abr-549	354	4	vital	vital	ADJ
abr-549	354	5	contribution	contribution	NOUN
abr-549	354	6	to	to	ADP
abr-549	354	7	the	the	DET
abr-549	354	8	sports	sport	NOUN
abr-549	354	9	brand	brand	NOUN
abr-549	354	10	equity	equity	NOUN
abr-549	354	11	literature	literature	NOUN
abr-549	354	12	,	,	PUNCT
abr-549	354	13	as	as	ADV
abr-549	354	14	well	well	ADV
abr-549	354	15	as	as	ADP
abr-549	354	16	the	the	DET
abr-549	354	17	sports	sport	NOUN
abr-549	354	18	branding	branding	NOUN
abr-549	354	19	literature	literature	NOUN
abr-549	354	20	.	.	PUNCT
abr-549	355	1	since	since	SCONJ
abr-549	355	2	a	a	DET
abr-549	355	3	sports	sport	NOUN
abr-549	355	4	league	league	NOUN
abr-549	355	5	serves	serve	VERB
abr-549	355	6	as	as	ADP
abr-549	355	7	the	the	DET
abr-549	355	8	master	master	NOUN
abr-549	355	9	brand	brand	NOUN
abr-549	355	10	and	and	CCONJ
abr-549	355	11	provides	provide	VERB
abr-549	355	12	a	a	DET
abr-549	355	13	platform	platform	NOUN
abr-549	355	14	for	for	ADP
abr-549	355	15	its	its	PRON
abr-549	355	16	teams	team	NOUN
abr-549	355	17	,	,	PUNCT
abr-549	355	18	brand	brand	NOUN
abr-549	355	19	association	association	NOUN
abr-549	355	20	dimensions	dimension	NOUN
abr-549	355	21	identified	identify	VERB
abr-549	355	22	in	in	ADP
abr-549	355	23	the	the	DET
abr-549	355	24	study	study	NOUN
abr-549	355	25	can	can	AUX
abr-549	355	26	help	help	VERB
abr-549	355	27	to	to	PART
abr-549	355	28	develop	develop	VERB
abr-549	355	29	branding	branding	NOUN
abr-549	355	30	strategies	strategy	NOUN
abr-549	355	31	for	for	ADP
abr-549	355	32	creating	create	VERB
abr-549	355	33	a	a	DET
abr-549	355	34	strong	strong	ADJ
abr-549	355	35	league	league	NOUN
abr-549	355	36	brand	brand	NOUN
abr-549	355	37	,	,	PUNCT
abr-549	355	38	which	which	PRON
abr-549	355	39	in	in	ADP
abr-549	355	40	turn	turn	NOUN
abr-549	355	41	,	,	PUNCT
abr-549	355	42	contribute	contribute	VERB
abr-549	355	43	to	to	ADP
abr-549	355	44	creating	create	VERB
abr-549	355	45	strong	strong	ADJ
abr-549	355	46	team	team	NOUN
abr-549	355	47	brands	brand	NOUN
abr-549	355	48	.	.	PUNCT
abr-549	356	1	furthermore	furthermore	ADV
abr-549	356	2	,	,	PUNCT
abr-549	356	3	given	give	VERB
abr-549	356	4	that	that	SCONJ
abr-549	356	5	46	46	NUM
abr-549	356	6	%	%	NOUN
abr-549	356	7	of	of	ADP
abr-549	356	8	the	the	DET
abr-549	356	9	respondents	respondent	NOUN
abr-549	356	10	prefer	prefer	VERB
abr-549	356	11	to	to	PART
abr-549	356	12	see	see	VERB
abr-549	356	13	both	both	DET
abr-549	356	14	strong	strong	ADJ
abr-549	356	15	team	team	NOUN
abr-549	356	16	and	and	CCONJ
abr-549	356	17	league	league	PROPN
abr-549	356	18	brands	brand	NOUN
abr-549	356	19	,	,	PUNCT
abr-549	356	20	the	the	DET
abr-549	356	21	results	result	NOUN
abr-549	356	22	support	support	VERB
abr-549	356	23	the	the	DET
abr-549	356	24	codominant	codominant	ADJ
abr-549	356	25	relationship	relationship	NOUN
abr-549	356	26	between	between	ADP
abr-549	356	27	a	a	DET
abr-549	356	28	sports	sport	NOUN
abr-549	356	29	league	league	NOUN
abr-549	356	30	and	and	CCONJ
abr-549	356	31	the	the	DET
abr-549	356	32	teams	team	NOUN
abr-549	356	33	in	in	ADP
abr-549	356	34	a	a	DET
abr-549	356	35	master	master	NOUN
abr-549	356	36	brand	brand	NOUN
abr-549	356	37	and	and	CCONJ
abr-549	356	38	sub	sub	ADJ
abr-549	356	39	-	-	ADJ
abr-549	356	40	brand	brand	ADJ
abr-549	356	41	framework	framework	NOUN
abr-549	356	42	(	(	PUNCT
abr-549	356	43	kunkel	kunkel	PROPN
abr-549	356	44	et	et	PROPN
abr-549	356	45	al	al	PROPN
abr-549	356	46	.	.	PROPN
abr-549	356	47	,	,	PUNCT
abr-549	356	48	2013	2013	NUM
abr-549	356	49	)	)	PUNCT
abr-549	356	50	.	.	PUNCT
abr-549	357	1	managerial	managerial	ADJ
abr-549	357	2	implications	implication	NOUN
abr-549	357	3	this	this	DET
abr-549	357	4	study	study	NOUN
abr-549	357	5	also	also	ADV
abr-549	357	6	has	have	VERB
abr-549	357	7	several	several	ADJ
abr-549	357	8	managerial	managerial	ADJ
abr-549	357	9	implications	implication	NOUN
abr-549	357	10	for	for	ADP
abr-549	357	11	leagues	league	NOUN
abr-549	357	12	as	as	ADV
abr-549	357	13	well	well	ADV
abr-549	357	14	as	as	ADP
abr-549	357	15	team	team	NOUN
abr-549	357	16	brands	brand	NOUN
abr-549	357	17	.	.	PUNCT
abr-549	358	1	first	first	ADV
abr-549	358	2	,	,	PUNCT
abr-549	358	3	the	the	DET
abr-549	358	4	fbba	fbba	NOUN
abr-549	358	5	framework	framework	NOUN
abr-549	358	6	can	can	AUX
abr-549	358	7	help	help	VERB
abr-549	358	8	league	league	VERB
abr-549	358	9	managers	manager	NOUN
abr-549	358	10	to	to	PART
abr-549	358	11	understand	understand	VERB
abr-549	358	12	the	the	DET
abr-549	358	13	expectations	expectation	NOUN
abr-549	358	14	of	of	ADP
abr-549	358	15	the	the	DET
abr-549	358	16	fans	fan	NOUN
abr-549	358	17	and	and	CCONJ
abr-549	358	18	guide	guide	VERB
abr-549	358	19	them	they	PRON
abr-549	358	20	in	in	ADP
abr-549	358	21	developing	develop	VERB
abr-549	358	22	the	the	DET
abr-549	358	23	right	right	ADJ
abr-549	358	24	brand	brand	NOUN
abr-549	358	25	associations	association	NOUN
abr-549	358	26	to	to	PART
abr-549	358	27	attract	attract	VERB
abr-549	358	28	new	new	ADJ
abr-549	358	29	fans	fan	NOUN
abr-549	358	30	and	and	CCONJ
abr-549	358	31	retain	retain	VERB
abr-549	358	32	existing	exist	VERB
abr-549	358	33	fans	fan	NOUN
abr-549	358	34	.	.	PUNCT
abr-549	359	1	for	for	ADP
abr-549	359	2	example	example	NOUN
abr-549	359	3	,	,	PUNCT
abr-549	359	4	stadiums	stadium	NOUN
abr-549	359	5	are	be	AUX
abr-549	359	6	one	one	NUM
abr-549	359	7	of	of	ADP
abr-549	359	8	the	the	DET
abr-549	359	9	most	most	ADV
abr-549	359	10	important	important	ADJ
abr-549	359	11	league	league	NOUN
abr-549	359	12	brand	brand	NOUN
abr-549	359	13	associations	association	NOUN
abr-549	359	14	for	for	ADP
abr-549	359	15	fans	fan	NOUN
abr-549	359	16	.	.	PUNCT
abr-549	360	1	therefore	therefore	ADV
abr-549	360	2	,	,	PUNCT
abr-549	360	3	league	league	NOUN
abr-549	360	4	managers	manager	NOUN
abr-549	360	5	can	can	AUX
abr-549	360	6	incentivize	incentivize	VERB
abr-549	360	7	team	team	NOUN
abr-549	360	8	managers	manager	NOUN
abr-549	360	9	to	to	PART
abr-549	360	10	invest	invest	VERB
abr-549	360	11	in	in	ADP
abr-549	360	12	their	their	PRON
abr-549	360	13	stadium	stadium	NOUN
abr-549	360	14	facilities	facility	NOUN
abr-549	360	15	to	to	PART
abr-549	360	16	attract	attract	VERB
abr-549	360	17	new	new	ADJ
abr-549	360	18	fans	fan	NOUN
abr-549	360	19	to	to	ADP
abr-549	360	20	stadiums	stadium	NOUN
abr-549	360	21	.	.	PUNCT
abr-549	361	1	consequently	consequently	ADV
abr-549	361	2	,	,	PUNCT
abr-549	361	3	teams	team	NOUN
abr-549	361	4	can	can	AUX
abr-549	361	5	positively	positively	ADV
abr-549	361	6	influence	influence	VERB
abr-549	361	7	fans	fan	NOUN
abr-549	361	8	’	’	PART
abr-549	361	9	experiences	experience	NOUN
abr-549	361	10	,	,	PUNCT
abr-549	361	11	perceptions	perception	NOUN
abr-549	361	12	,	,	PUNCT
abr-549	361	13	and	and	CCONJ
abr-549	361	14	behaviors	behavior	NOUN
abr-549	361	15	53	53	NUM
abr-549	361	16	by	by	ADP
abr-549	361	17	emphasizing	emphasize	VERB
abr-549	361	18	the	the	DET
abr-549	361	19	aesthetic	aesthetic	ADJ
abr-549	361	20	characteristics	characteristic	NOUN
abr-549	361	21	of	of	ADP
abr-549	361	22	stadiums	stadium	NOUN
abr-549	361	23	(	(	PUNCT
abr-549	361	24	kerr	kerr	PROPN
abr-549	361	25	&	&	CCONJ
abr-549	361	26	gladden	gladden	PROPN
abr-549	361	27	,	,	PUNCT
abr-549	361	28	2008	2008	NUM
abr-549	361	29	)	)	PUNCT
abr-549	361	30	.	.	PUNCT
abr-549	362	1	as	as	ADP
abr-549	362	2	a	a	DET
abr-549	362	3	result	result	NOUN
abr-549	362	4	,	,	PUNCT
abr-549	362	5	attending	attend	VERB
abr-549	362	6	the	the	DET
abr-549	362	7	games	game	NOUN
abr-549	362	8	provides	provide	VERB
abr-549	362	9	a	a	DET
abr-549	362	10	memorable	memorable	ADJ
abr-549	362	11	experience	experience	NOUN
abr-549	362	12	to	to	PART
abr-549	362	13	satisfy	satisfy	VERB
abr-549	362	14	the	the	DET
abr-549	362	15	fans	fan	NOUN
abr-549	362	16	’	’	PART
abr-549	362	17	hedonic	hedonic	ADJ
abr-549	362	18	consumption	consumption	NOUN
abr-549	362	19	(	(	PUNCT
abr-549	362	20	bauer	bauer	PROPN
abr-549	362	21	et	et	PROPN
abr-549	362	22	al	al	PROPN
abr-549	362	23	.	.	PROPN
abr-549	362	24	,	,	PUNCT
abr-549	362	25	2008	2008	NUM
abr-549	362	26	)	)	PUNCT
abr-549	362	27	.	.	PUNCT
abr-549	363	1	while	while	SCONJ
abr-549	363	2	each	each	DET
abr-549	363	3	team	team	NOUN
abr-549	363	4	could	could	AUX
abr-549	363	5	have	have	VERB
abr-549	363	6	the	the	DET
abr-549	363	7	aesthetic	aesthetic	ADJ
abr-549	363	8	appeal	appeal	NOUN
abr-549	363	9	of	of	ADP
abr-549	363	10	their	their	PRON
abr-549	363	11	stadium	stadium	NOUN
abr-549	363	12	,	,	PUNCT
abr-549	363	13	it	it	PRON
abr-549	363	14	is	be	AUX
abr-549	363	15	desirable	desirable	ADJ
abr-549	363	16	to	to	PART
abr-549	363	17	have	have	VERB
abr-549	363	18	some	some	DET
abr-549	363	19	uniformity	uniformity	NOUN
abr-549	363	20	and/or	and/or	CCONJ
abr-549	363	21	consistency	consistency	NOUN
abr-549	363	22	among	among	ADP
abr-549	363	23	all	all	DET
abr-549	363	24	stadiums	stadium	NOUN
abr-549	363	25	of	of	ADP
abr-549	363	26	the	the	DET
abr-549	363	27	league	league	NOUN
abr-549	363	28	to	to	PART
abr-549	363	29	reflect	reflect	VERB
abr-549	363	30	and/or	and/or	CCONJ
abr-549	363	31	support	support	VERB
abr-549	363	32	the	the	DET
abr-549	363	33	league	league	NOUN
abr-549	363	34	’s	’s	PART
abr-549	363	35	brand	brand	NOUN
abr-549	363	36	image	image	NOUN
abr-549	363	37	because	because	SCONJ
abr-549	363	38	consistency	consistency	NOUN
abr-549	363	39	is	be	AUX
abr-549	363	40	important	important	ADJ
abr-549	363	41	for	for	ADP
abr-549	363	42	creating	create	VERB
abr-549	363	43	a	a	DET
abr-549	363	44	strong	strong	ADJ
abr-549	363	45	brand	brand	NOUN
abr-549	363	46	(	(	PUNCT
abr-549	363	47	keller	keller	PROPN
abr-549	363	48	,	,	PUNCT
abr-549	363	49	2013	2013	NUM
abr-549	363	50	)	)	PUNCT
abr-549	363	51	.	.	PUNCT
abr-549	364	1	moreover	moreover	ADV
abr-549	364	2	,	,	PUNCT
abr-549	364	3	because	because	SCONJ
abr-549	364	4	the	the	DET
abr-549	364	5	only	only	ADJ
abr-549	364	6	thing	thing	NOUN
abr-549	364	7	fans	fan	NOUN
abr-549	364	8	(	(	PUNCT
abr-549	364	9	consumers	consumer	NOUN
abr-549	364	10	)	)	PUNCT
abr-549	364	11	take	take	VERB
abr-549	364	12	away	away	ADV
abr-549	364	13	from	from	ADP
abr-549	364	14	a	a	DET
abr-549	364	15	game	game	NOUN
abr-549	364	16	day	day	NOUN
abr-549	364	17	is	be	AUX
abr-549	364	18	the	the	DET
abr-549	364	19	memories	memory	NOUN
abr-549	364	20	(	(	PUNCT
abr-549	364	21	gladden	gladden	PROPN
abr-549	364	22	et	et	PROPN
abr-549	364	23	al	al	PROPN
abr-549	364	24	.	.	PROPN
abr-549	364	25	,	,	PUNCT
abr-549	364	26	1998	1998	NUM
abr-549	364	27	)	)	PUNCT
abr-549	364	28	,	,	PUNCT
abr-549	364	29	the	the	DET
abr-549	364	30	managers	manager	NOUN
abr-549	364	31	of	of	ADP
abr-549	364	32	the	the	DET
abr-549	364	33	league	league	NOUN
abr-549	364	34	and	and	CCONJ
abr-549	364	35	teams	team	NOUN
abr-549	364	36	should	should	AUX
abr-549	364	37	do	do	VERB
abr-549	364	38	everything	everything	PRON
abr-549	364	39	to	to	PART
abr-549	364	40	provide	provide	VERB
abr-549	364	41	fans	fan	NOUN
abr-549	364	42	with	with	ADP
abr-549	364	43	an	an	DET
abr-549	364	44	exceptional	exceptional	ADJ
abr-549	364	45	experience	experience	NOUN
abr-549	364	46	at	at	ADP
abr-549	364	47	the	the	DET
abr-549	364	48	stadiums	stadium	NOUN
abr-549	364	49	before	before	ADV
abr-549	364	50	,	,	PUNCT
abr-549	364	51	during	during	ADP
abr-549	364	52	,	,	PUNCT
abr-549	364	53	and	and	CCONJ
abr-549	364	54	after	after	ADP
abr-549	364	55	each	each	DET
abr-549	364	56	game	game	NOUN
abr-549	364	57	.	.	PUNCT
abr-549	365	1	the	the	DET
abr-549	365	2	importance	importance	NOUN
abr-549	365	3	of	of	ADP
abr-549	365	4	this	this	DET
abr-549	365	5	holistic	holistic	ADJ
abr-549	365	6	entertainment	entertainment	NOUN
abr-549	365	7	approach	approach	NOUN
abr-549	365	8	to	to	ADP
abr-549	365	9	attending	attend	VERB
abr-549	365	10	sports	sport	NOUN
abr-549	365	11	games	game	NOUN
abr-549	365	12	is	be	AUX
abr-549	365	13	observed	observe	VERB
abr-549	365	14	in	in	ADP
abr-549	365	15	most	most	ADJ
abr-549	365	16	sports	sport	NOUN
abr-549	365	17	events	event	NOUN
abr-549	365	18	in	in	ADP
abr-549	365	19	the	the	DET
abr-549	365	20	united	united	PROPN
abr-549	365	21	states	states	PROPN
abr-549	365	22	at	at	ADP
abr-549	365	23	the	the	DET
abr-549	365	24	professional	professional	ADJ
abr-549	365	25	and	and	CCONJ
abr-549	365	26	college	college	NOUN
abr-549	365	27	level	level	NOUN
abr-549	365	28	.	.	PUNCT
abr-549	366	1	second	second	ADJ
abr-549	366	2	,	,	PUNCT
abr-549	366	3	the	the	DET
abr-549	366	4	positive	positive	ADJ
abr-549	366	5	effect	effect	NOUN
abr-549	366	6	of	of	ADP
abr-549	366	7	league	league	NOUN
abr-549	366	8	brand	brand	NOUN
abr-549	366	9	associations	association	NOUN
abr-549	366	10	on	on	ADP
abr-549	366	11	league	league	PROPN
abr-549	366	12	brand	brand	PROPN
abr-549	366	13	equity	equity	PROPN
abr-549	366	14	indicates	indicate	VERB
abr-549	366	15	that	that	SCONJ
abr-549	366	16	league	league	NOUN
abr-549	366	17	managers	manager	NOUN
abr-549	366	18	should	should	AUX
abr-549	366	19	collaborate	collaborate	VERB
abr-549	366	20	with	with	ADP
abr-549	366	21	other	other	ADJ
abr-549	366	22	key	key	ADJ
abr-549	366	23	members	member	NOUN
abr-549	366	24	of	of	ADP
abr-549	366	25	the	the	DET
abr-549	366	26	industry	industry	NOUN
abr-549	366	27	,	,	PUNCT
abr-549	366	28	such	such	ADJ
abr-549	366	29	as	as	ADP
abr-549	366	30	team	team	NOUN
abr-549	366	31	managers	manager	NOUN
abr-549	366	32	,	,	PUNCT
abr-549	366	33	players	player	NOUN
abr-549	366	34	,	,	PUNCT
abr-549	366	35	and	and	CCONJ
abr-549	366	36	head	head	NOUN
abr-549	366	37	coaches	coach	NOUN
abr-549	366	38	,	,	PUNCT
abr-549	366	39	to	to	PART
abr-549	366	40	create	create	VERB
abr-549	366	41	positive	positive	ADJ
abr-549	366	42	associations	association	NOUN
abr-549	366	43	.	.	PUNCT
abr-549	367	1	the	the	DET
abr-549	367	2	effective	effective	ADJ
abr-549	367	3	management	management	NOUN
abr-549	367	4	of	of	ADP
abr-549	367	5	the	the	DET
abr-549	367	6	league	league	PROPN
abr-549	367	7	brand	brand	NOUN
abr-549	367	8	associations	association	NOUN
abr-549	367	9	will	will	AUX
abr-549	367	10	allow	allow	VERB
abr-549	367	11	league	league	NOUN
abr-549	367	12	managers	manager	NOUN
abr-549	367	13	to	to	PART
abr-549	367	14	improve	improve	VERB
abr-549	367	15	the	the	DET
abr-549	367	16	league	league	PROPN
abr-549	367	17	brand	brand	PROPN
abr-549	367	18	equity	equity	NOUN
abr-549	367	19	and	and	CCONJ
abr-549	367	20	develop	develop	VERB
abr-549	367	21	a	a	DET
abr-549	367	22	stronger	strong	ADJ
abr-549	367	23	brand	brand	NOUN
abr-549	367	24	for	for	ADP
abr-549	367	25	the	the	DET
abr-549	367	26	league	league	NOUN
abr-549	367	27	.	.	PUNCT
abr-549	368	1	similarly	similarly	ADV
abr-549	368	2	,	,	PUNCT
abr-549	368	3	the	the	DET
abr-549	368	4	positive	positive	ADJ
abr-549	368	5	influence	influence	NOUN
abr-549	368	6	of	of	ADP
abr-549	368	7	internationalization	internationalization	NOUN
abr-549	368	8	on	on	ADP
abr-549	368	9	league	league	PROPN
abr-549	368	10	brand	brand	PROPN
abr-549	368	11	equity	equity	NOUN
abr-549	368	12	reveals	reveal	VERB
abr-549	368	13	that	that	SCONJ
abr-549	368	14	league	league	NOUN
abr-549	368	15	managers	manager	NOUN
abr-549	368	16	should	should	AUX
abr-549	368	17	attempt	attempt	VERB
abr-549	368	18	to	to	PART
abr-549	368	19	develop	develop	VERB
abr-549	368	20	a	a	DET
abr-549	368	21	psychological	psychological	ADJ
abr-549	368	22	commitment	commitment	NOUN
abr-549	368	23	to	to	ADP
abr-549	368	24	the	the	DET
abr-549	368	25	league	league	NOUN
abr-549	368	26	brand	brand	NOUN
abr-549	368	27	and	and	CCONJ
abr-549	368	28	encourage	encourage	VERB
abr-549	368	29	fans	fan	NOUN
abr-549	368	30	to	to	PART
abr-549	368	31	incorporate	incorporate	VERB
abr-549	368	32	the	the	DET
abr-549	368	33	league	league	NOUN
abr-549	368	34	into	into	ADP
abr-549	368	35	their	their	PRON
abr-549	368	36	personal	personal	ADJ
abr-549	368	37	identity	identity	NOUN
abr-549	368	38	.	.	PUNCT
abr-549	369	1	when	when	SCONJ
abr-549	369	2	the	the	DET
abr-549	369	3	level	level	NOUN
abr-549	369	4	of	of	ADP
abr-549	369	5	commitment	commitment	NOUN
abr-549	369	6	increases	increase	NOUN
abr-549	369	7	,	,	PUNCT
abr-549	369	8	a	a	DET
abr-549	369	9	greater	great	ADJ
abr-549	369	10	internalization	internalization	NOUN
abr-549	369	11	of	of	ADP
abr-549	369	12	the	the	DET
abr-549	369	13	league	league	NOUN
abr-549	369	14	can	can	AUX
abr-549	369	15	be	be	AUX
abr-549	369	16	developed	develop	VERB
abr-549	369	17	.	.	PUNCT
abr-549	370	1	consequently	consequently	ADV
abr-549	370	2	,	,	PUNCT
abr-549	370	3	fans	fan	NOUN
abr-549	370	4	can	can	AUX
abr-549	370	5	be	be	AUX
abr-549	370	6	better	well	ADV
abr-549	370	7	equipped	equip	VERB
abr-549	370	8	to	to	PART
abr-549	370	9	recognize	recognize	VERB
abr-549	370	10	and	and	CCONJ
abr-549	370	11	recall	recall	VERB
abr-549	370	12	the	the	DET
abr-549	370	13	league	league	PROPN
abr-549	370	14	brand	brand	NOUN
abr-549	370	15	.	.	PUNCT
abr-549	371	1	finally	finally	ADV
abr-549	371	2	,	,	PUNCT
abr-549	371	3	five	five	NUM
abr-549	371	4	of	of	ADP
abr-549	371	5	the	the	DET
abr-549	371	6	seven	seven	NUM
abr-549	371	7	league	league	NOUN
abr-549	371	8	brand	brand	NOUN
abr-549	371	9	associations	association	NOUN
abr-549	371	10	identified	identify	VERB
abr-549	371	11	in	in	ADP
abr-549	371	12	the	the	DET
abr-549	371	13	final	final	ADJ
abr-549	371	14	model	model	NOUN
abr-549	371	15	of	of	ADP
abr-549	371	16	this	this	DET
abr-549	371	17	study	study	NOUN
abr-549	371	18	are	be	AUX
abr-549	371	19	in	in	ADP
abr-549	371	20	parallel	parallel	NOUN
abr-549	371	21	with	with	ADP
abr-549	371	22	team	team	NOUN
abr-549	371	23	brand	brand	NOUN
abr-549	371	24	associations	association	NOUN
abr-549	371	25	of	of	ADP
abr-549	371	26	previous	previous	ADJ
abr-549	371	27	studies	study	NOUN
abr-549	371	28	(	(	PUNCT
abr-549	371	29	e.g.	e.g.	ADV
abr-549	371	30	,	,	PUNCT
abr-549	371	31	biscaia	biscaia	VERB
abr-549	371	32	et	et	PROPN
abr-549	371	33	al	al	PROPN
abr-549	371	34	.	.	PROPN
abr-549	371	35	,	,	PUNCT
abr-549	371	36	2013	2013	NUM
abr-549	371	37	;	;	PUNCT
abr-549	371	38	gladden	gladden	PROPN
abr-549	371	39	&	&	CCONJ
abr-549	371	40	funk	funk	NOUN
abr-549	371	41	,	,	PUNCT
abr-549	371	42	2002	2002	NUM
abr-549	371	43	)	)	PUNCT
abr-549	371	44	.	.	PUNCT
abr-549	372	1	given	give	VERB
abr-549	372	2	the	the	DET
abr-549	372	3	interconnected	interconnected	ADJ
abr-549	372	4	and	and	CCONJ
abr-549	372	5	mutually	mutually	ADV
abr-549	372	6	dependent	dependent	ADJ
abr-549	372	7	relationship	relationship	NOUN
abr-549	372	8	between	between	ADP
abr-549	372	9	a	a	DET
abr-549	372	10	league	league	NOUN
abr-549	372	11	and	and	CCONJ
abr-549	372	12	its	its	PRON
abr-549	372	13	teams	team	NOUN
abr-549	372	14	(	(	PUNCT
abr-549	372	15	kunkel	kunkel	PROPN
abr-549	372	16	et	et	PROPN
abr-549	372	17	al	al	PROPN
abr-549	372	18	.	.	PROPN
abr-549	372	19	,	,	PUNCT
abr-549	372	20	2013	2013	NUM
abr-549	372	21	)	)	PUNCT
abr-549	372	22	,	,	PUNCT
abr-549	372	23	league	league	NOUN
abr-549	372	24	managers	manager	NOUN
abr-549	372	25	should	should	AUX
abr-549	372	26	collaborate	collaborate	VERB
abr-549	372	27	with	with	ADP
abr-549	372	28	managers	manager	NOUN
abr-549	372	29	of	of	ADP
abr-549	372	30	the	the	DET
abr-549	372	31	teams	team	NOUN
abr-549	372	32	to	to	PART
abr-549	372	33	improve	improve	VERB
abr-549	372	34	common	common	ADJ
abr-549	372	35	brand	brand	NOUN
abr-549	372	36	associations	association	NOUN
abr-549	372	37	and	and	CCONJ
abr-549	372	38	develop	develop	VERB
abr-549	372	39	stronger	strong	ADJ
abr-549	372	40	league	league	NOUN
abr-549	372	41	brand	brand	NOUN
abr-549	372	42	equity	equity	NOUN
abr-549	372	43	that	that	PRON
abr-549	372	44	could	could	AUX
abr-549	372	45	have	have	VERB
abr-549	372	46	a	a	DET
abr-549	372	47	significant	significant	ADJ
abr-549	372	48	financial	financial	ADJ
abr-549	372	49	contribution	contribution	NOUN
abr-549	372	50	to	to	ADP
abr-549	372	51	the	the	DET
abr-549	372	52	leagues	league	NOUN
abr-549	372	53	and	and	CCONJ
abr-549	372	54	their	their	PRON
abr-549	372	55	teams	team	NOUN
abr-549	372	56	.	.	PUNCT
abr-549	373	1	the	the	DET
abr-549	373	2	english	english	ADJ
abr-549	373	3	premier	premier	PROPN
abr-549	373	4	league	league	PROPN
abr-549	373	5	is	be	AUX
abr-549	373	6	great	great	ADJ
abr-549	373	7	evidence	evidence	NOUN
abr-549	373	8	for	for	ADP
abr-549	373	9	this	this	DET
abr-549	373	10	assertion	assertion	NOUN
abr-549	373	11	.	.	PUNCT
abr-549	374	1	it	it	PRON
abr-549	374	2	is	be	AUX
abr-549	374	3	one	one	NUM
abr-549	374	4	of	of	ADP
abr-549	374	5	the	the	DET
abr-549	374	6	most	most	ADV
abr-549	374	7	watched	watch	VERB
abr-549	374	8	leagues	league	NOUN
abr-549	374	9	in	in	ADP
abr-549	374	10	the	the	DET
abr-549	374	11	world	world	NOUN
abr-549	374	12	(	(	PUNCT
abr-549	374	13	curley	curley	PROPN
abr-549	374	14	&	&	CCONJ
abr-549	374	15	roeder	roeder	PROPN
abr-549	374	16	,	,	PUNCT
abr-549	374	17	2016	2016	NUM
abr-549	374	18	)	)	PUNCT
abr-549	374	19	with	with	ADP
abr-549	374	20	a	a	DET
abr-549	374	21	5.3	5.3	NUM
abr-549	374	22	billion	billion	NUM
abr-549	374	23	euro	euro	NOUN
abr-549	374	24	brand	brand	NOUN
abr-549	374	25	value	value	NOUN
abr-549	374	26	during	during	ADP
abr-549	374	27	the	the	DET
abr-549	374	28	2016	2016	NUM
abr-549	374	29	-	-	SYM
abr-549	374	30	2017	2017	NUM
abr-549	374	31	season	season	NOUN
abr-549	374	32	(	(	PUNCT
abr-549	374	33	deloitte	deloitte	NOUN
abr-549	374	34	,	,	PUNCT
abr-549	374	35	2018	2018	NUM
abr-549	374	36	)	)	PUNCT
abr-549	374	37	.	.	PUNCT
abr-549	375	1	the	the	DET
abr-549	375	2	premier	premier	PROPN
abr-549	375	3	league	league	PROPN
abr-549	375	4	’s	’s	PART
abr-549	375	5	tv	tv	NOUN
abr-549	375	6	deals	deal	NOUN
abr-549	375	7	have	have	AUX
abr-549	375	8	generated	generate	VERB
abr-549	375	9	$	$	SYM
abr-549	375	10	8	8	NUM
abr-549	375	11	million	million	NUM
abr-549	375	12	from	from	ADP
abr-549	375	13	local	local	ADJ
abr-549	375	14	contracts	contract	NOUN
abr-549	375	15	and	and	CCONJ
abr-549	375	16	$	$	SYM
abr-549	375	17	5	5	NUM
abr-549	375	18	billion	billion	NUM
abr-549	375	19	from	from	ADP
abr-549	375	20	international	international	ADJ
abr-549	375	21	contracts	contract	NOUN
abr-549	375	22	for	for	ADP
abr-549	375	23	the	the	DET
abr-549	375	24	2016	2016	NUM
abr-549	375	25	-	-	SYM
abr-549	375	26	2019	2019	NUM
abr-549	375	27	period	period	NOUN
abr-549	375	28	(	(	PUNCT
abr-549	375	29	curley	curley	PROPN
abr-549	375	30	&	&	CCONJ
abr-549	375	31	roeder	roeder	PROPN
abr-549	375	32	,	,	PUNCT
abr-549	375	33	2016	2016	NUM
abr-549	375	34	)	)	PUNCT
abr-549	375	35	.	.	PUNCT
abr-549	376	1	limitations	limitation	NOUN
abr-549	376	2	and	and	CCONJ
abr-549	376	3	future	future	ADJ
abr-549	376	4	research	research	NOUN
abr-549	376	5	as	as	ADP
abr-549	376	6	the	the	DET
abr-549	376	7	first	first	ADJ
abr-549	376	8	study	study	NOUN
abr-549	376	9	to	to	PART
abr-549	376	10	examine	examine	VERB
abr-549	376	11	the	the	DET
abr-549	376	12	league	league	PROPN
abr-549	376	13	brand	brand	NOUN
abr-549	376	14	equity	equity	NOUN
abr-549	376	15	using	use	VERB
abr-549	376	16	multidimensional	multidimensional	ADJ
abr-549	376	17	fbba	fbba	NOUN
abr-549	376	18	using	use	VERB
abr-549	376	19	multiple	multiple	ADJ
abr-549	376	20	items	item	NOUN
abr-549	376	21	,	,	PUNCT
abr-549	376	22	the	the	DET
abr-549	376	23	findings	finding	NOUN
abr-549	376	24	of	of	ADP
abr-549	376	25	the	the	DET
abr-549	376	26	study	study	NOUN
abr-549	376	27	provide	provide	VERB
abr-549	376	28	some	some	DET
abr-549	376	29	insights	insight	NOUN
abr-549	376	30	into	into	ADP
abr-549	376	31	the	the	DET
abr-549	376	32	relationships	relationship	NOUN
abr-549	376	33	among	among	ADP
abr-549	376	34	the	the	DET
abr-549	376	35	fbba	fbba	NOUN
abr-549	376	36	dimensions	dimension	NOUN
abr-549	376	37	and	and	CCONJ
abr-549	376	38	internalization	internalization	NOUN
abr-549	376	39	in	in	ADP
abr-549	376	40	creating	create	VERB
abr-549	376	41	a	a	DET
abr-549	376	42	strong	strong	ADJ
abr-549	376	43	league	league	NOUN
abr-549	376	44	brand	brand	NOUN
abr-549	376	45	equity	equity	PROPN
abr-549	376	46	.	.	PUNCT
abr-549	377	1	however	however	ADV
abr-549	377	2	,	,	PUNCT
abr-549	377	3	the	the	DET
abr-549	377	4	findings	finding	NOUN
abr-549	377	5	must	must	AUX
abr-549	377	6	be	be	AUX
abr-549	377	7	interpreted	interpret	VERB
abr-549	377	8	with	with	ADP
abr-549	377	9	some	some	DET
abr-549	377	10	caution	caution	NOUN
abr-549	377	11	due	due	ADP
abr-549	377	12	to	to	ADP
abr-549	377	13	the	the	DET
abr-549	377	14	limitations	limitation	NOUN
abr-549	377	15	of	of	ADP
abr-549	377	16	the	the	DET
abr-549	377	17	study	study	NOUN
abr-549	377	18	.	.	PUNCT
abr-549	378	1	first	first	ADV
abr-549	378	2	,	,	PUNCT
abr-549	378	3	this	this	PRON
abr-549	378	4	is	be	AUX
abr-549	378	5	the	the	DET
abr-549	378	6	first	first	ADJ
abr-549	378	7	study	study	NOUN
abr-549	378	8	measuring	measure	VERB
abr-549	378	9	the	the	DET
abr-549	378	10	fbba	fbba	NOUN
abr-549	378	11	of	of	ADP
abr-549	378	12	a	a	DET
abr-549	378	13	sports	sport	NOUN
abr-549	378	14	league	league	NOUN
abr-549	378	15	using	use	VERB
abr-549	378	16	data	datum	NOUN
abr-549	378	17	from	from	ADP
abr-549	378	18	a	a	DET
abr-549	378	19	european	european	ADJ
abr-549	378	20	soccer	soccer	NOUN
abr-549	378	21	league	league	NOUN
abr-549	378	22	.	.	PUNCT
abr-549	379	1	therefore	therefore	ADV
abr-549	379	2	,	,	PUNCT
abr-549	379	3	future	future	ADJ
abr-549	379	4	research	research	NOUN
abr-549	379	5	may	may	AUX
abr-549	379	6	benefit	benefit	VERB
abr-549	379	7	from	from	ADP
abr-549	379	8	including	include	VERB
abr-549	379	9	and	and	CCONJ
abr-549	379	10	comparing	compare	VERB
abr-549	379	11	other	other	ADJ
abr-549	379	12	soccer	soccer	NOUN
abr-549	379	13	or	or	CCONJ
abr-549	379	14	sports	sport	NOUN
abr-549	379	15	leagues	league	NOUN
abr-549	379	16	outside	outside	ADP
abr-549	379	17	europe	europe	PROPN
abr-549	379	18	to	to	PART
abr-549	379	19	capture	capture	VERB
abr-549	379	20	the	the	DET
abr-549	379	21	cross	cross	ADJ
abr-549	379	22	-	-	ADJ
abr-549	379	23	cultural	cultural	ADJ
abr-549	379	24	differences	difference	NOUN
abr-549	379	25	and	and	CCONJ
abr-549	379	26	cross	cross	NOUN
abr-549	379	27	-	-	ADJ
abr-549	379	28	validate	validate	VERB
abr-549	379	29	the	the	DET
abr-549	379	30	findings	finding	NOUN
abr-549	379	31	.	.	PUNCT
abr-549	380	1	second	second	ADJ
abr-549	380	2	,	,	PUNCT
abr-549	380	3	current	current	ADJ
abr-549	380	4	research	research	NOUN
abr-549	380	5	is	be	AUX
abr-549	380	6	conducted	conduct	VERB
abr-549	380	7	in	in	ADP
abr-549	380	8	one	one	NUM
abr-549	380	9	country	country	NOUN
abr-549	380	10	.	.	PUNCT
abr-549	381	1	future	future	ADJ
abr-549	381	2	research	research	NOUN
abr-549	381	3	could	could	AUX
abr-549	381	4	benefit	benefit	VERB
abr-549	381	5	from	from	ADP
abr-549	381	6	conducting	conduct	VERB
abr-549	381	7	similar	similar	ADJ
abr-549	381	8	studies	study	NOUN
abr-549	381	9	in	in	ADP
abr-549	381	10	multiple	multiple	ADJ
abr-549	381	11	countries	country	NOUN
abr-549	381	12	for	for	ADP
abr-549	381	13	cross	cross	ADJ
abr-549	381	14	-	-	ADJ
abr-549	381	15	country	country	ADJ
abr-549	381	16	validation	validation	NOUN
abr-549	381	17	of	of	ADP
abr-549	381	18	the	the	DET
abr-549	381	19	findings	finding	NOUN
abr-549	381	20	.	.	PUNCT
abr-549	382	1	third	third	ADJ
abr-549	382	2	,	,	PUNCT
abr-549	382	3	while	while	SCONJ
abr-549	382	4	a	a	DET
abr-549	382	5	sample	sample	NOUN
abr-549	382	6	size	size	NOUN
abr-549	382	7	of	of	ADP
abr-549	382	8	227	227	NUM
abr-549	382	9	sports	sport	NOUN
abr-549	382	10	fans	fan	NOUN
abr-549	382	11	may	may	AUX
abr-549	382	12	be	be	AUX
abr-549	382	13	sufficient	sufficient	ADJ
abr-549	382	14	for	for	ADP
abr-549	382	15	an	an	DET
abr-549	382	16	exploratory	exploratory	ADJ
abr-549	382	17	study	study	NOUN
abr-549	382	18	,	,	PUNCT
abr-549	382	19	a	a	DET
abr-549	382	20	larger	large	ADJ
abr-549	382	21	sample	sample	NOUN
abr-549	382	22	size	size	NOUN
abr-549	382	23	could	could	AUX
abr-549	382	24	help	help	VERB
abr-549	382	25	to	to	PART
abr-549	382	26	validate	validate	VERB
abr-549	382	27	the	the	DET
abr-549	382	28	findings	finding	NOUN
abr-549	382	29	of	of	ADP
abr-549	382	30	this	this	DET
abr-549	382	31	study	study	NOUN
abr-549	382	32	more	more	ADV
abr-549	382	33	accurately	accurately	ADV
abr-549	382	34	.	.	PUNCT
abr-549	383	1	further	far	ADV
abr-549	383	2	,	,	PUNCT
abr-549	383	3	using	use	VERB
abr-549	383	4	a	a	DET
abr-549	383	5	convenience	convenience	NOUN
abr-549	383	6	sample	sample	NOUN
abr-549	383	7	may	may	AUX
abr-549	383	8	limit	limit	VERB
abr-549	383	9	the	the	DET
abr-549	383	10	generalizability	generalizability	NOUN
abr-549	383	11	of	of	ADP
abr-549	383	12	the	the	DET
abr-549	383	13	results	result	NOUN
abr-549	383	14	.	.	PUNCT
abr-549	384	1	fourth	fourth	ADJ
abr-549	384	2	,	,	PUNCT
abr-549	384	3	this	this	DET
abr-549	384	4	study	study	NOUN
abr-549	384	5	focuses	focus	VERB
abr-549	384	6	on	on	ADP
abr-549	384	7	only	only	ADV
abr-549	384	8	two	two	NUM
abr-549	384	9	brand	brand	NOUN
abr-549	384	10	equity	equity	NOUN
abr-549	384	11	components	component	NOUN
abr-549	384	12	-brand	-brand	PROPN
abr-549	384	13	associations	association	NOUN
abr-549	384	14	and	and	CCONJ
abr-549	384	15	internalization	internalization	NOUN
abr-549	384	16	.	.	PUNCT
abr-549	385	1	future	future	ADJ
abr-549	385	2	studies	study	NOUN
abr-549	385	3	could	could	AUX
abr-549	385	4	investigate	investigate	VERB
abr-549	385	5	the	the	DET
abr-549	385	6	role	role	NOUN
abr-549	385	7	of	of	ADP
abr-549	385	8	other	other	ADJ
abr-549	385	9	brand	brand	NOUN
abr-549	385	10	equity	equity	NOUN
abr-549	385	11	components	component	NOUN
abr-549	385	12	like	like	ADP
abr-549	385	13	perceived	perceive	VERB
abr-549	385	14	quality	quality	NOUN
abr-549	385	15	on	on	ADP
abr-549	385	16	sports	sport	NOUN
abr-549	385	17	league	league	PROPN
abr-549	385	18	brand	brand	PROPN
abr-549	385	19	equity	equity	PROPN
abr-549	385	20	.	.	PUNCT
abr-549	386	1	fifth	fifth	ADJ
abr-549	386	2	,	,	PUNCT
abr-549	386	3	some	some	PRON
abr-549	386	4	of	of	ADP
abr-549	386	5	the	the	DET
abr-549	386	6	brand	brand	PROPN
abr-549	386	7	association	association	PROPN
abr-549	386	8	dimensions	dimension	NOUN
abr-549	386	9	were	be	AUX
abr-549	386	10	measured	measure	VERB
abr-549	386	11	using	use	VERB
abr-549	386	12	only	only	ADV
abr-549	386	13	two	two	NUM
abr-549	386	14	items	item	NOUN
abr-549	386	15	.	.	PUNCT
abr-549	387	1	even	even	ADV
abr-549	387	2	though	though	SCONJ
abr-549	387	3	hair	hair	NOUN
abr-549	387	4	et	et	PROPN
abr-549	387	5	al	al	PROPN
abr-549	387	6	.	.	PROPN
abr-549	388	1	(	(	PUNCT
abr-549	388	2	2011	2011	NUM
abr-549	388	3	)	)	PUNCT
abr-549	388	4	state	state	NOUN
abr-549	388	5	this	this	PRON
abr-549	388	6	is	be	AUX
abr-549	388	7	not	not	PART
abr-549	388	8	an	an	DET
abr-549	388	9	issue	issue	NOUN
abr-549	388	10	for	for	ADP
abr-549	388	11	pls	pls	NOUN
abr-549	388	12	-	-	PUNCT
abr-549	388	13	sem	sem	NOUN
abr-549	388	14	,	,	PUNCT
abr-549	388	15	future	future	ADJ
abr-549	388	16	research	research	NOUN
abr-549	388	17	should	should	AUX
abr-549	388	18	develop	develop	VERB
abr-549	388	19	additional	additional	ADJ
abr-549	388	20	items	item	NOUN
abr-549	388	21	to	to	PART
abr-549	388	22	improve	improve	VERB
abr-549	388	23	the	the	DET
abr-549	388	24	reliability	reliability	NOUN
abr-549	388	25	of	of	ADP
abr-549	388	26	the	the	DET
abr-549	388	27	scale	scale	NOUN
abr-549	388	28	.	.	PUNCT
abr-549	389	1	sixth	sixth	ADJ
abr-549	389	2	,	,	PUNCT
abr-549	389	3	future	future	ADJ
abr-549	389	4	studies	study	NOUN
abr-549	389	5	could	could	AUX
abr-549	389	6	use	use	VERB
abr-549	389	7	an	an	DET
abr-549	389	8	agreement	agreement	NOUN
abr-549	389	9	scale	scale	NOUN
abr-549	389	10	(	(	PUNCT
abr-549	389	11	i.e.	i.e.	X
abr-549	389	12	,	,	PUNCT
abr-549	389	13	beliefs	belief	NOUN
abr-549	389	14	)	)	PUNCT
abr-549	389	15	rather	rather	ADV
abr-549	389	16	than	than	ADP
abr-549	389	17	an	an	DET
abr-549	389	18	importance	importance	NOUN
abr-549	389	19	scale	scale	NOUN
abr-549	389	20	to	to	PART
abr-549	389	21	determine	determine	VERB
abr-549	389	22	the	the	DET
abr-549	389	23	54	54	NUM
abr-549	389	24	performance	performance	NOUN
abr-549	389	25	of	of	ADP
abr-549	389	26	the	the	DET
abr-549	389	27	brand	brand	NOUN
abr-549	389	28	equity	equity	NOUN
abr-549	389	29	components	component	NOUN
abr-549	389	30	as	as	ADV
abr-549	389	31	well	well	ADV
abr-549	389	32	as	as	ADP
abr-549	389	33	to	to	PART
abr-549	389	34	compare	compare	VERB
abr-549	389	35	the	the	DET
abr-549	389	36	findings	finding	NOUN
abr-549	389	37	with	with	ADP
abr-549	389	38	the	the	DET
abr-549	389	39	corresponding	corresponding	ADJ
abr-549	389	40	importance	importance	NOUN
abr-549	389	41	measures	measure	NOUN
abr-549	389	42	(	(	PUNCT
abr-549	389	43	i.e.	i.e.	X
abr-549	389	44	,	,	PUNCT
abr-549	389	45	value	value	NOUN
abr-549	389	46	curve	curve	NOUN
abr-549	389	47	analysis	analysis	NOUN
abr-549	389	48	or	or	CCONJ
abr-549	389	49	gap	gap	NOUN
abr-549	389	50	analysis	analysis	NOUN
abr-549	389	51	)	)	PUNCT
abr-549	389	52	.	.	PUNCT
abr-549	390	1	hence	hence	ADV
abr-549	390	2	,	,	PUNCT
abr-549	390	3	the	the	DET
abr-549	390	4	authors	author	NOUN
abr-549	390	5	believe	believe	VERB
abr-549	390	6	that	that	SCONJ
abr-549	390	7	the	the	DET
abr-549	390	8	importance	importance	NOUN
abr-549	390	9	scale	scale	NOUN
abr-549	390	10	used	use	VERB
abr-549	390	11	in	in	ADP
abr-549	390	12	this	this	DET
abr-549	390	13	study	study	NOUN
abr-549	390	14	serves	serve	VERB
abr-549	390	15	as	as	ADP
abr-549	390	16	the	the	DET
abr-549	390	17	first	first	ADJ
abr-549	390	18	step	step	NOUN
abr-549	390	19	for	for	ADP
abr-549	390	20	future	future	ADJ
abr-549	390	21	research	research	NOUN
abr-549	390	22	.	.	PUNCT
abr-549	391	1	references	reference	NOUN
abr-549	391	2	aaker	aaker	NOUN
abr-549	391	3	,	,	PUNCT
abr-549	391	4	d.	d.	PROPN
abr-549	391	5	a.	a.	PROPN
abr-549	391	6	(	(	PUNCT
abr-549	391	7	1991	1991	NUM
abr-549	391	8	)	)	PUNCT
abr-549	391	9	.	.	PUNCT
abr-549	392	1	manage	manage	VERB
abr-549	392	2	brand	brand	NOUN
abr-549	392	3	equity	equity	NOUN
abr-549	392	4	:	:	PUNCT
abr-549	392	5	capitalizing	capitalize	VERB
abr-549	392	6	on	on	ADP
abr-549	392	7	the	the	DET
abr-549	392	8	value	value	NOUN
abr-549	392	9	of	of	ADP
abr-549	392	10	a	a	DET
abr-549	392	11	brand	brand	NOUN
abr-549	392	12	name	name	NOUN
abr-549	392	13	.	.	PUNCT
abr-549	393	1	new	new	PROPN
abr-549	393	2	york	york	PROPN
abr-549	393	3	,	,	PUNCT
abr-549	393	4	ny	ny	PROPN
abr-549	393	5	:	:	PUNCT
abr-549	393	6	free	free	ADJ
abr-549	393	7	press	press	NOUN
abr-549	393	8	.	.	PUNCT
abr-549	394	1	aaker	aaker	NOUN
abr-549	394	2	,	,	PUNCT
abr-549	394	3	d.a	d.a	PROPN
abr-549	394	4	.	.	PROPN
abr-549	394	5	(	(	PUNCT
abr-549	394	6	1996	1996	NUM
abr-549	394	7	)	)	PUNCT
abr-549	394	8	.	.	PUNCT
abr-549	395	1	building	build	VERB
abr-549	395	2	strong	strong	ADJ
abr-549	395	3	brands	brand	NOUN
abr-549	395	4	.	.	PUNCT
abr-549	396	1	new	new	PROPN
abr-549	396	2	york	york	PROPN
abr-549	396	3	,	,	PUNCT
abr-549	396	4	ny	ny	PROPN
abr-549	396	5	:	:	PUNCT
abr-549	396	6	free	free	ADJ
abr-549	396	7	press	press	NOUN
abr-549	396	8	.	.	PUNCT
abr-549	397	1	ailawadi	ailawadi	NOUN
abr-549	397	2	,	,	PUNCT
abr-549	397	3	k.	k.	PROPN
abr-549	397	4	l.	l.	PROPN
abr-549	397	5	,	,	PUNCT
abr-549	397	6	&	&	CCONJ
abr-549	397	7	keller	keller	PROPN
abr-549	397	8	,	,	PUNCT
abr-549	397	9	k.	k.	PROPN
abr-549	397	10	l.	l.	PROPN
abr-549	397	11	(	(	PUNCT
abr-549	397	12	2004	2004	NUM
abr-549	397	13	)	)	PUNCT
abr-549	397	14	.	.	PUNCT
abr-549	398	1	understanding	understand	VERB
abr-549	398	2	retail	retail	ADJ
abr-549	398	3	branding	branding	NOUN
abr-549	398	4	:	:	PUNCT
abr-549	398	5	conceptual	conceptual	ADJ
abr-549	398	6	insights	insight	NOUN
abr-549	398	7	and	and	CCONJ
abr-549	398	8	research	research	NOUN
abr-549	398	9	priorities	priority	NOUN
abr-549	398	10	.	.	PUNCT
abr-549	399	1	journal	journal	NOUN
abr-549	399	2	of	of	ADP
abr-549	399	3	retailing	retailing	NOUN
abr-549	399	4	,	,	PUNCT
abr-549	399	5	80(4	80(4	NUM
abr-549	399	6	)	)	PUNCT
abr-549	399	7	,	,	PUNCT
abr-549	399	8	331	331	NUM
abr-549	399	9	-	-	SYM
abr-549	399	10	342	342	NUM
abr-549	399	11	.	.	PUNCT
abr-549	400	1	ball	ball	NOUN
abr-549	400	2	,	,	PUNCT
abr-549	400	3	d.a	d.a	PROPN
abr-549	400	4	.	.	PROPN
abr-549	400	5	,	,	PUNCT
abr-549	400	6	mcculloch	mcculloch	PROPN
abr-549	400	7	jr	jr	PROPN
abr-549	400	8	.	.	PROPN
abr-549	400	9	,	,	PUNCT
abr-549	400	10	w.h	w.h	PROPN
abr-549	400	11	.	.	PROPN
abr-549	400	12	,	,	PUNCT
abr-549	400	13	frantz	frantz	PROPN
abr-549	400	14	,	,	PUNCT
abr-549	400	15	p.l	p.l	PROPN
abr-549	400	16	.	.	PROPN
abr-549	400	17	,	,	PUNCT
abr-549	400	18	geringer	geringer	NOUN
abr-549	400	19	,	,	PUNCT
abr-549	400	20	j.m	j.m	PROPN
abr-549	400	21	.	.	PROPN
abr-549	400	22	,	,	PUNCT
abr-549	400	23	&	&	CCONJ
abr-549	400	24	minor	minor	ADJ
abr-549	400	25	,	,	PUNCT
abr-549	400	26	m.s	m.s	PROPN
abr-549	400	27	.	.	PROPN
abr-549	400	28	(	(	PUNCT
abr-549	400	29	2002	2002	NUM
abr-549	400	30	)	)	PUNCT
abr-549	400	31	.	.	PUNCT
abr-549	401	1	international	international	ADJ
abr-549	401	2	business	business	NOUN
abr-549	401	3	:	:	PUNCT
abr-549	401	4	the	the	DET
abr-549	401	5	challenge	challenge	NOUN
abr-549	401	6	of	of	ADP
abr-549	401	7	global	global	ADJ
abr-549	401	8	competition	competition	NOUN
abr-549	401	9	,	,	PUNCT
abr-549	401	10	new	new	PROPN
abr-549	401	11	york	york	PROPN
abr-549	401	12	:	:	PUNCT
abr-549	401	13	ny	ny	PROPN
abr-549	401	14	,	,	PUNCT
abr-549	401	15	mcgraw	mcgraw	PROPN
abr-549	401	16	-	-	PUNCT
abr-549	401	17	hill	hill	NOUN
abr-549	401	18	.	.	PUNCT
abr-549	402	1	bauer	bauer	PROPN
abr-549	402	2	,	,	PUNCT
abr-549	402	3	h.	h.	PROPN
abr-549	402	4	h.	h.	PROPN
abr-549	402	5	,	,	PUNCT
abr-549	402	6	sauer	sauer	PROPN
abr-549	402	7	,	,	PUNCT
abr-549	402	8	n.	n.	PROPN
abr-549	402	9	e.	e.	PROPN
abr-549	402	10	,	,	PUNCT
abr-549	402	11	&	&	CCONJ
abr-549	402	12	schmitt	schmitt	PROPN
abr-549	402	13	,	,	PUNCT
abr-549	402	14	p.	p.	NOUN
abr-549	402	15	(	(	PUNCT
abr-549	402	16	2005	2005	NUM
abr-549	402	17	)	)	PUNCT
abr-549	402	18	.	.	PUNCT
abr-549	403	1	customer	customer	NOUN
abr-549	403	2	-	-	PUNCT
abr-549	403	3	based	base	VERB
abr-549	403	4	brand	brand	NOUN
abr-549	403	5	equity	equity	NOUN
abr-549	403	6	in	in	ADP
abr-549	403	7	the	the	DET
abr-549	403	8	team	team	NOUN
abr-549	403	9	sports	sport	NOUN
abr-549	403	10	industry	industry	NOUN
abr-549	403	11	:	:	PUNCT
abr-549	403	12	operationalization	operationalization	NOUN
abr-549	403	13	and	and	CCONJ
abr-549	403	14	impact	impact	NOUN
abr-549	403	15	on	on	ADP
abr-549	403	16	the	the	DET
abr-549	403	17	economic	economic	ADJ
abr-549	403	18	success	success	NOUN
abr-549	403	19	of	of	ADP
abr-549	403	20	sports	sport	NOUN
abr-549	403	21	teams	team	NOUN
abr-549	403	22	.	.	PUNCT
abr-549	404	1	european	european	PROPN
abr-549	404	2	journal	journal	PROPN
abr-549	404	3	of	of	ADP
abr-549	404	4	marketing	marketing	NOUN
abr-549	404	5	,	,	PUNCT
abr-549	404	6	39(5/6	39(5/6	NUM
abr-549	404	7	)	)	PUNCT
abr-549	404	8	,	,	PUNCT
abr-549	404	9	496	496	NUM
abr-549	404	10	-	-	SYM
abr-549	404	11	513	513	NUM
abr-549	404	12	.	.	PUNCT
abr-549	405	1	bauer	bauer	PROPN
abr-549	405	2	,	,	PUNCT
abr-549	405	3	h.	h.	PROPN
abr-549	405	4	h.	h.	PROPN
abr-549	405	5	,	,	PUNCT
abr-549	405	6	stokburger	stokburger	NOUN
abr-549	405	7	-	-	PUNCT
abr-549	405	8	sauer	sauer	NOUN
abr-549	405	9	,	,	PUNCT
abr-549	405	10	n.	n.	PROPN
abr-549	405	11	e.	e.	PROPN
abr-549	405	12	,	,	PUNCT
abr-549	405	13	&	&	CCONJ
abr-549	405	14	exler	exler	PROPN
abr-549	405	15	,	,	PUNCT
abr-549	405	16	s.	s.	PROPN
abr-549	405	17	(	(	PUNCT
abr-549	405	18	2008	2008	NUM
abr-549	405	19	)	)	PUNCT
abr-549	405	20	.	.	PUNCT
abr-549	406	1	brand	brand	NOUN
abr-549	406	2	image	image	NOUN
abr-549	406	3	and	and	CCONJ
abr-549	406	4	fan	fan	NOUN
abr-549	406	5	loyalty	loyalty	NOUN
abr-549	406	6	in	in	ADP
abr-549	406	7	professional	professional	ADJ
abr-549	406	8	team	team	NOUN
abr-549	406	9	sport	sport	NOUN
abr-549	406	10	:	:	PUNCT
abr-549	406	11	a	a	DET
abr-549	406	12	refined	refined	ADJ
abr-549	406	13	model	model	NOUN
abr-549	406	14	and	and	CCONJ
abr-549	406	15	empirical	empirical	ADJ
abr-549	406	16	assessment	assessment	NOUN
abr-549	406	17	.	.	PUNCT
abr-549	407	1	journal	journal	PROPN
abr-549	407	2	of	of	ADP
abr-549	407	3	sport	sport	PROPN
abr-549	407	4	management	management	NOUN
abr-549	407	5	,	,	PUNCT
abr-549	407	6	22(2	22(2	NUM
abr-549	407	7	)	)	PUNCT
abr-549	407	8	,	,	PUNCT
abr-549	407	9	205	205	NUM
abr-549	407	10	-	-	SYM
abr-549	407	11	226	226	NUM
abr-549	407	12	.	.	PUNCT
abr-549	408	1	bhattacharya	bhattacharya	PROPN
abr-549	408	2	,	,	PUNCT
abr-549	408	3	c.	c.	PROPN
abr-549	408	4	b.	b.	PROPN
abr-549	408	5	,	,	PUNCT
abr-549	408	6	&	&	CCONJ
abr-549	408	7	sen	sen	PROPN
abr-549	408	8	,	,	PUNCT
abr-549	408	9	s.	s.	PROPN
abr-549	408	10	(	(	PUNCT
abr-549	408	11	2003	2003	NUM
abr-549	408	12	)	)	PUNCT
abr-549	408	13	.	.	PUNCT
abr-549	409	1	consumer	consumer	NOUN
abr-549	409	2	-	-	PUNCT
abr-549	409	3	company	company	NOUN
abr-549	409	4	identification	identification	NOUN
abr-549	409	5	:	:	PUNCT
abr-549	409	6	a	a	DET
abr-549	409	7	framework	framework	NOUN
abr-549	409	8	for	for	ADP
abr-549	409	9	understanding	understand	VERB
abr-549	409	10	consumers	consumer	NOUN
abr-549	409	11	’	'	PUNCT
abr-549	409	12	relationships	relationship	NOUN
abr-549	409	13	with	with	ADP
abr-549	409	14	companies	company	NOUN
abr-549	409	15	.	.	PUNCT
abr-549	410	1	journal	journal	NOUN
abr-549	410	2	of	of	ADP
abr-549	410	3	marketing	marketing	NOUN
abr-549	410	4	,	,	PUNCT
abr-549	410	5	67	67	NUM
abr-549	410	6	,	,	PUNCT
abr-549	410	7	76	76	NUM
abr-549	410	8	-	-	SYM
abr-549	410	9	88	88	NUM
abr-549	410	10	.	.	PUNCT
abr-549	411	1	biscaia	biscaia	PROPN
abr-549	411	2	,	,	PUNCT
abr-549	411	3	r.	r.	PROPN
abr-549	411	4	,	,	PUNCT
abr-549	411	5	correia	correia	PROPN
abr-549	411	6	,	,	PUNCT
abr-549	411	7	a.	a.	PROPN
abr-549	411	8	,	,	PUNCT
abr-549	411	9	ross	ross	PROPN
abr-549	411	10	,	,	PUNCT
abr-549	411	11	s.	s.	PROPN
abr-549	411	12	,	,	PUNCT
abr-549	411	13	rosado	rosado	NOUN
abr-549	411	14	,	,	PUNCT
abr-549	411	15	a.	a.	PROPN
abr-549	411	16	f.	f.	PROPN
abr-549	411	17	,	,	PUNCT
abr-549	411	18	&	&	CCONJ
abr-549	411	19	maroco	maroco	PROPN
abr-549	411	20	,	,	PUNCT
abr-549	411	21	j.	j.	PROPN
abr-549	411	22	(	(	PUNCT
abr-549	411	23	2013	2013	NUM
abr-549	411	24	)	)	PUNCT
abr-549	411	25	.	.	PUNCT
abr-549	412	1	spectator	spectator	NOUN
abr-549	412	2	-	-	PUNCT
abr-549	412	3	based	base	VERB
abr-549	412	4	brand	brand	NOUN
abr-549	412	5	equity	equity	NOUN
abr-549	412	6	in	in	ADP
abr-549	412	7	professional	professional	ADJ
abr-549	412	8	soccer	soccer	NOUN
abr-549	412	9	.	.	PUNCT
abr-549	413	1	sport	sport	NOUN
abr-549	413	2	marketing	marketing	NOUN
abr-549	413	3	quarterly	quarterly	ADV
abr-549	413	4	,	,	PUNCT
abr-549	413	5	22(1	22(1	NUM
abr-549	413	6	)	)	PUNCT
abr-549	413	7	,	,	PUNCT
abr-549	413	8	20	20	NUM
abr-549	413	9	-	-	SYM
abr-549	413	10	32	32	NUM
abr-549	413	11	.	.	PUNCT
abr-549	414	1	brand	brand	NOUN
abr-549	414	2	finance	finance	PROPN
abr-549	414	3	(	(	PUNCT
abr-549	414	4	2016	2016	NUM
abr-549	414	5	)	)	PUNCT
abr-549	414	6	.	.	PUNCT
abr-549	415	1	football	football	NOUN
abr-549	415	2	50	50	NUM
abr-549	415	3	2016	2016	NUM
abr-549	415	4	.	.	PUNCT
abr-549	416	1	retrieved	retrieve	VERB
abr-549	416	2	february	february	PROPN
abr-549	416	3	20	20	NUM
abr-549	416	4	,	,	PUNCT
abr-549	416	5	2022	2022	NUM
abr-549	416	6	,	,	PUNCT
abr-549	416	7	from	from	ADP
abr-549	416	8	https://brandirectory.com/download-report/football_50_report_for_print.pdf	https://brandirectory.com/download-report/football_50_report_for_print.pdf	PROPN
abr-549	416	9	brand	brand	NOUN
abr-549	416	10	finance	finance	NOUN
abr-549	416	11	(	(	PUNCT
abr-549	416	12	2021a	2021a	NUM
abr-549	416	13	)	)	PUNCT
abr-549	416	14	.	.	PUNCT
abr-549	417	1	football	football	NOUN
abr-549	417	2	50	50	NUM
abr-549	417	3	2021	2021	NUM
abr-549	417	4	.	.	PUNCT
abr-549	418	1	retrieved	retrieve	VERB
abr-549	418	2	february	february	PROPN
abr-549	418	3	20	20	NUM
abr-549	418	4	,	,	PUNCT
abr-549	418	5	2022	2022	NUM
abr-549	418	6	,	,	PUNCT
abr-549	418	7	from	from	ADP
abr-549	418	8	https://brandirectory.com/download-report/brand-finance-football-50-2021-preview.pdf	https://brandirectory.com/download-report/brand-finance-football-50-2021-preview.pdf	PROPN
abr-549	418	9	brand	brand	NOUN
abr-549	418	10	finance	finance	NOUN
abr-549	418	11	(	(	PUNCT
abr-549	418	12	2021b	2021b	NUM
abr-549	418	13	)	)	PUNCT
abr-549	418	14	.	.	PUNCT
abr-549	419	1	turkey	turkey	PROPN
abr-549	419	2	100	100	NUM
abr-549	419	3	2017	2017	NUM
abr-549	419	4	.	.	PUNCT
abr-549	420	1	retrieved	retrieve	VERB
abr-549	420	2	february	february	PROPN
abr-549	420	3	20	20	NUM
abr-549	420	4	,	,	PUNCT
abr-549	420	5	2022	2022	NUM
abr-549	420	6	,	,	PUNCT
abr-549	420	7	from	from	ADP
abr-549	420	8	https://brandirectory.com/download-report/brand-finance-turkey-100-2021-full-report.pdf	https://brandirectory.com/download-report/brand-finance-turkey-100-2021-full-report.pdf	PROPN
abr-549	420	9	churchill	churchill	PROPN
abr-549	420	10	,	,	PUNCT
abr-549	420	11	g.a	g.a	PROPN
abr-549	420	12	.	.	PROPN
abr-549	420	13	&	&	CCONJ
abr-549	420	14	iacobucci	iacobucci	PROPN
abr-549	420	15	,	,	PUNCT
abr-549	420	16	d.	d.	PROPN
abr-549	420	17	(	(	PUNCT
abr-549	420	18	2005	2005	NUM
abr-549	420	19	)	)	PUNCT
abr-549	420	20	.	.	PUNCT
abr-549	421	1	marketing	marketing	NOUN
abr-549	421	2	research	research	NOUN
abr-549	421	3	:	:	PUNCT
abr-549	421	4	methodological	methodological	ADJ
abr-549	421	5	foundation	foundation	NOUN
abr-549	421	6	,	,	PUNCT
abr-549	421	7	(	(	PUNCT
abr-549	421	8	9th	9th	ADJ
abr-549	421	9	ed	ed	NOUN
abr-549	421	10	.	.	PUNCT
abr-549	421	11	)	)	PUNCT
abr-549	421	12	.	.	PUNCT
abr-549	422	1	boston	boston	PROPN
abr-549	422	2	:	:	PUNCT
abr-549	422	3	ma	ma	PROPN
abr-549	422	4	,	,	PUNCT
abr-549	422	5	south	south	ADJ
abr-549	422	6	-	-	PUNCT
abr-549	422	7	western	western	PROPN
abr-549	422	8	cengage	cengage	PROPN
abr-549	422	9	learning	learning	PROPN
abr-549	422	10	.	.	PUNCT
abr-549	423	1	cohen	cohen	PROPN
abr-549	423	2	,	,	PUNCT
abr-549	423	3	j.	j.	PROPN
abr-549	423	4	(	(	PUNCT
abr-549	423	5	1988	1988	NUM
abr-549	423	6	)	)	PUNCT
abr-549	423	7	.	.	PUNCT
abr-549	424	1	statistical	statistical	ADJ
abr-549	424	2	power	power	NOUN
abr-549	424	3	analysis	analysis	NOUN
abr-549	424	4	for	for	ADP
abr-549	424	5	the	the	DET
abr-549	424	6	behavioral	behavioral	ADJ
abr-549	424	7	sciences	science	NOUN
abr-549	424	8	,	,	PUNCT
abr-549	424	9	(	(	PUNCT
abr-549	424	10	2nd	2nd	ADJ
abr-549	424	11	ed	ed	NOUN
abr-549	424	12	.	.	PUNCT
abr-549	424	13	)	)	PUNCT
abr-549	424	14	.	.	PUNCT
abr-549	425	1	hillsdale	hillsdale	PROPN
abr-549	425	2	:	:	PUNCT
abr-549	425	3	nj	nj	PROPN
abr-549	425	4	,	,	PUNCT
abr-549	425	5	routledge	routledge	PROPN
abr-549	425	6	.	.	PUNCT
abr-549	425	7	curley	curley	PROPN
abr-549	425	8	,	,	PUNCT
abr-549	425	9	j.	j.	PROPN
abr-549	425	10	and	and	CCONJ
abr-549	425	11	roeder	roeder	PROPN
abr-549	425	12	,	,	PUNCT
abr-549	425	13	o.	o.	PROPN
abr-549	425	14	(	(	PUNCT
abr-549	425	15	2016	2016	NUM
abr-549	425	16	)	)	PUNCT
abr-549	425	17	.	.	PUNCT
abr-549	426	1	english	english	ADJ
abr-549	426	2	soccer	soccer	NOUN
abr-549	426	3	’s	’s	PART
abr-549	426	4	mysterious	mysterious	ADJ
abr-549	426	5	worldwide	worldwide	ADJ
abr-549	426	6	popularity	popularity	NOUN
abr-549	426	7	,	,	PUNCT
abr-549	426	8	contexts	context	NOUN
abr-549	426	9	,	,	PUNCT
abr-549	426	10	15(1	15(1	NUM
abr-549	426	11	)	)	PUNCT
abr-549	426	12	,	,	PUNCT
abr-549	426	13	pp	pp	ADJ
abr-549	426	14	.	.	PUNCT
abr-549	427	1	78	78	NUM
abr-549	427	2	-	-	SYM
abr-549	427	3	81	81	NUM
abr-549	427	4	.	.	PUNCT
abr-549	428	1	deci	deci	PROPN
abr-549	428	2	,	,	PUNCT
abr-549	428	3	e.	e.	PROPN
abr-549	428	4	l.	l.	PROPN
abr-549	428	5	,	,	PUNCT
abr-549	428	6	&	&	CCONJ
abr-549	428	7	ryan	ryan	PROPN
abr-549	428	8	,	,	PUNCT
abr-549	428	9	r.	r.	PROPN
abr-549	428	10	m.	m.	PROPN
abr-549	428	11	(	(	PUNCT
abr-549	428	12	1985	1985	NUM
abr-549	428	13	)	)	PUNCT
abr-549	428	14	.	.	PUNCT
abr-549	429	1	intrinsic	intrinsic	ADJ
abr-549	429	2	motivation	motivation	NOUN
abr-549	429	3	and	and	CCONJ
abr-549	429	4	self	self	NOUN
abr-549	429	5	-	-	PUNCT
abr-549	429	6	determination	determination	NOUN
abr-549	429	7	in	in	ADP
abr-549	429	8	human	human	ADJ
abr-549	429	9	behavior	behavior	NOUN
abr-549	429	10	.	.	PUNCT
abr-549	430	1	new	new	PROPN
abr-549	430	2	york	york	PROPN
abr-549	430	3	:	:	PUNCT
abr-549	431	1	plenum	plenum	PROPN
abr-549	431	2	.	.	PUNCT
abr-549	431	3	deloitte	deloitte	PROPN
abr-549	431	4	(	(	PUNCT
abr-549	431	5	2018	2018	NUM
abr-549	431	6	)	)	PUNCT
abr-549	431	7	.	.	PUNCT
abr-549	432	1	annual	annual	ADJ
abr-549	432	2	review	review	NOUN
abr-549	432	3	of	of	ADP
abr-549	432	4	football	football	NOUN
abr-549	432	5	finance	finance	NOUN
abr-549	432	6	2018	2018	NUM
abr-549	432	7	,	,	PUNCT
abr-549	432	8	sport	sport	NOUN
abr-549	432	9	business	business	NOUN
abr-549	432	10	group	group	NOUN
abr-549	432	11	.	.	PUNCT
abr-549	432	12	retrieved	retrieve	VERB
abr-549	432	13	15	15	NUM
abr-549	432	14	april	april	PROPN
abr-549	432	15	10	10	NUM
abr-549	432	16	,	,	PUNCT
abr-549	432	17	2022	2022	NUM
abr-549	432	18	,	,	PUNCT
abr-549	432	19	from	from	ADP
abr-549	432	20	https://www2.deloitte.com/content/dam/deloitte/uk/documents/sportsbusiness-group/deloitte-uk-sbg-annual-review-of-football-finance-2018.pdf	https://www2.deloitte.com/content/dam/deloitte/uk/documents/sportsbusiness-group/deloitte-uk-sbg-annual-review-of-football-finance-2018.pdf	PROPN
abr-549	432	21	.	.	PUNCT
abr-549	433	1	ekebas	ekebas	PROPN
abr-549	433	2	-	-	PUNCT
abr-549	433	3	turedi	turedi	PROPN
abr-549	433	4	,	,	PUNCT
abr-549	433	5	c.	c.	PROPN
abr-549	433	6	,	,	PUNCT
abr-549	433	7	karaatli	karaatli	PROPN
abr-549	433	8	,	,	PUNCT
abr-549	433	9	g.	g.	PROPN
abr-549	433	10	,	,	PUNCT
abr-549	433	11	&	&	CCONJ
abr-549	433	12	turedi	turedi	PROPN
abr-549	433	13	,	,	PUNCT
abr-549	433	14	s.	s.	PROPN
abr-549	433	15	(	(	PUNCT
abr-549	433	16	2020	2020	NUM
abr-549	433	17	)	)	PUNCT
abr-549	433	18	.	.	PUNCT
abr-549	434	1	the	the	DET
abr-549	434	2	relationship	relationship	NOUN
abr-549	434	3	among	among	ADP
abr-549	434	4	fan	fan	NOUN
abr-549	434	5	-	-	PUNCT
abr-549	434	6	based	base	VERB
abr-549	434	7	league	league	NOUN
abr-549	434	8	brand	brand	NOUN
abr-549	434	9	associations	association	NOUN
abr-549	434	10	,	,	PUNCT
abr-549	434	11	brand	brand	NOUN
abr-549	434	12	equity	equity	NOUN
abr-549	434	13	,	,	PUNCT
abr-549	434	14	and	and	CCONJ
abr-549	434	15	behavioral	behavioral	ADJ
abr-549	434	16	intentions	intention	NOUN
abr-549	434	17	.	.	PUNCT
abr-549	435	1	marketing	marketing	NOUN
abr-549	435	2	management	management	NOUN
abr-549	435	3	journal	journal	NOUN
abr-549	435	4	,	,	PUNCT
abr-549	435	5	30(1	30(1	NUM
abr-549	435	6	)	)	PUNCT
abr-549	435	7	,	,	PUNCT
abr-549	435	8	1737	1737	NUM
abr-549	435	9	.	.	PUNCT
abr-549	436	1	fornell	fornell	PROPN
abr-549	436	2	,	,	PUNCT
abr-549	436	3	c.	c.	PROPN
abr-549	436	4	,	,	PUNCT
abr-549	436	5	&	&	CCONJ
abr-549	436	6	larcker	larcker	PROPN
abr-549	436	7	,	,	PUNCT
abr-549	436	8	d.	d.	PROPN
abr-549	436	9	f.	f.	PROPN
abr-549	436	10	(	(	PUNCT
abr-549	436	11	1981	1981	NUM
abr-549	436	12	)	)	PUNCT
abr-549	436	13	.	.	PUNCT
abr-549	437	1	evaluating	evaluate	VERB
abr-549	437	2	structural	structural	ADJ
abr-549	437	3	equation	equation	NOUN
abr-549	437	4	models	model	NOUN
abr-549	437	5	with	with	ADP
abr-549	437	6	unobservable	unobservable	ADJ
abr-549	437	7	variables	variable	NOUN
abr-549	437	8	and	and	CCONJ
abr-549	437	9	measurement	measurement	NOUN
abr-549	437	10	error	error	NOUN
abr-549	437	11	.	.	PUNCT
abr-549	438	1	journal	journal	NOUN
abr-549	438	2	of	of	ADP
abr-549	438	3	marketing	marketing	NOUN
abr-549	438	4	research	research	NOUN
abr-549	438	5	,	,	PUNCT
abr-549	438	6	18(1	18(1	NUM
abr-549	438	7	)	)	PUNCT
abr-549	438	8	,	,	PUNCT
abr-549	438	9	39	39	NUM
abr-549	438	10	-	-	SYM
abr-549	438	11	50	50	NUM
abr-549	438	12	.	.	PUNCT
abr-549	439	1	girard	girard	PROPN
abr-549	439	2	,	,	PUNCT
abr-549	439	3	t.	t.	PROPN
abr-549	439	4	,	,	PUNCT
abr-549	439	5	trapp	trapp	PROPN
abr-549	439	6	,	,	PUNCT
abr-549	439	7	p.	p.	PROPN
abr-549	439	8	,	,	PUNCT
abr-549	439	9	pinar	pinar	PROPN
abr-549	439	10	,	,	PUNCT
abr-549	439	11	m.	m.	NOUN
abr-549	439	12	,	,	PUNCT
abr-549	439	13	gulsoy	gulsoy	NOUN
abr-549	439	14	,	,	PUNCT
abr-549	439	15	t.	t.	PROPN
abr-549	439	16	,	,	PUNCT
abr-549	439	17	&	&	CCONJ
abr-549	439	18	boyt	boyt	PROPN
abr-549	439	19	,	,	PUNCT
abr-549	439	20	t.	t.	PROPN
abr-549	439	21	e.	e.	PROPN
abr-549	439	22	(	(	PUNCT
abr-549	439	23	2017	2017	NUM
abr-549	439	24	)	)	PUNCT
abr-549	439	25	.	.	PUNCT
abr-549	440	1	consumer	consumer	NOUN
abr-549	440	2	-	-	PUNCT
abr-549	440	3	based	base	VERB
abr-549	440	4	brand	brand	NOUN
abr-549	440	5	equity	equity	NOUN
abr-549	440	6	of	of	ADP
abr-549	440	7	a	a	DET
abr-549	440	8	private	private	ADJ
abr-549	440	9	-	-	PUNCT
abr-549	440	10	label	label	NOUN
abr-549	440	11	brand	brand	NOUN
abr-549	440	12	:	:	PUNCT
abr-549	440	13	measuring	measure	VERB
abr-549	440	14	and	and	CCONJ
abr-549	440	15	examining	examine	VERB
abr-549	440	16	determinants	determinant	NOUN
abr-549	440	17	.	.	PUNCT
abr-549	441	1	journal	journal	NOUN
abr-549	441	2	of	of	ADP
abr-549	441	3	marketing	marketing	NOUN
abr-549	441	4	theory	theory	NOUN
abr-549	441	5	and	and	CCONJ
abr-549	441	6	practice	practice	NOUN
abr-549	441	7	,	,	PUNCT
abr-549	441	8	25(1	25(1	NUM
abr-549	441	9	)	)	PUNCT
abr-549	441	10	,	,	PUNCT
abr-549	441	11	39	39	NUM
abr-549	441	12	-	-	SYM
abr-549	441	13	56	56	NUM
abr-549	441	14	.	.	PUNCT
abr-549	441	15	55	55	NUM
abr-549	441	16	gladden	gladden	NOUN
abr-549	441	17	,	,	PUNCT
abr-549	441	18	j.	j.	PROPN
abr-549	441	19	m.	m.	PROPN
abr-549	441	20	,	,	PUNCT
abr-549	441	21	&	&	CCONJ
abr-549	441	22	funk	funk	NOUN
abr-549	441	23	,	,	PUNCT
abr-549	441	24	d.	d.	PROPN
abr-549	441	25	c.	c.	PROPN
abr-549	441	26	(	(	PUNCT
abr-549	441	27	2002	2002	NUM
abr-549	441	28	)	)	PUNCT
abr-549	441	29	.	.	PUNCT
abr-549	442	1	developing	develop	VERB
abr-549	442	2	an	an	DET
abr-549	442	3	understanding	understanding	NOUN
abr-549	442	4	of	of	ADP
abr-549	442	5	brand	brand	NOUN
abr-549	442	6	associations	association	NOUN
abr-549	442	7	in	in	ADP
abr-549	442	8	team	team	NOUN
abr-549	442	9	sport	sport	NOUN
abr-549	442	10	:	:	PUNCT
abr-549	442	11	empirical	empirical	ADJ
abr-549	442	12	evidence	evidence	NOUN
abr-549	442	13	from	from	ADP
abr-549	442	14	consumers	consumer	NOUN
abr-549	442	15	of	of	ADP
abr-549	442	16	professional	professional	ADJ
abr-549	442	17	sport	sport	NOUN
abr-549	442	18	.	.	PUNCT
abr-549	443	1	journal	journal	PROPN
abr-549	443	2	of	of	ADP
abr-549	443	3	sport	sport	PROPN
abr-549	443	4	management	management	NOUN
abr-549	443	5	,	,	PUNCT
abr-549	443	6	16(1	16(1	NUM
abr-549	443	7	)	)	PUNCT
abr-549	443	8	,	,	PUNCT
abr-549	443	9	54	54	NUM
abr-549	443	10	-	-	SYM
abr-549	443	11	81	81	NUM
abr-549	443	12	.	.	PUNCT
abr-549	444	1	gladden	gladden	PROPN
abr-549	444	2	,	,	PUNCT
abr-549	444	3	j.	j.	PROPN
abr-549	444	4	m.	m.	PROPN
abr-549	444	5	,	,	PUNCT
abr-549	444	6	&	&	CCONJ
abr-549	444	7	milne	milne	PROPN
abr-549	444	8	,	,	PUNCT
abr-549	444	9	g.	g.	PROPN
abr-549	444	10	r.	r.	PROPN
abr-549	444	11	(	(	PUNCT
abr-549	444	12	1999	1999	NUM
abr-549	444	13	)	)	PUNCT
abr-549	444	14	.	.	PUNCT
abr-549	445	1	examining	examine	VERB
abr-549	445	2	the	the	DET
abr-549	445	3	importance	importance	NOUN
abr-549	445	4	of	of	ADP
abr-549	445	5	brand	brand	NOUN
abr-549	445	6	equity	equity	NOUN
abr-549	445	7	in	in	ADP
abr-549	445	8	professional	professional	ADJ
abr-549	445	9	sports	sport	NOUN
abr-549	445	10	.	.	PUNCT
abr-549	446	1	sport	sport	NOUN
abr-549	446	2	marketing	marketing	NOUN
abr-549	446	3	quarterly	quarterly	ADV
abr-549	446	4	,	,	PUNCT
abr-549	446	5	8(1	8(1	NOUN
abr-549	446	6	)	)	PUNCT
abr-549	446	7	,	,	PUNCT
abr-549	446	8	21	21	NUM
abr-549	446	9	-	-	SYM
abr-549	446	10	30	30	NUM
abr-549	446	11	.	.	PUNCT
abr-549	447	1	gladden	gladden	PROPN
abr-549	447	2	,	,	PUNCT
abr-549	447	3	j.	j.	PROPN
abr-549	447	4	m.	m.	PROPN
abr-549	447	5	,	,	PUNCT
abr-549	447	6	milne	milne	PROPN
abr-549	447	7	,	,	PUNCT
abr-549	447	8	g.	g.	PROPN
abr-549	447	9	r.	r.	PROPN
abr-549	447	10	,	,	PUNCT
abr-549	447	11	&	&	CCONJ
abr-549	447	12	sutton	sutton	PROPN
abr-549	447	13	,	,	PUNCT
abr-549	447	14	w.	w.	PROPN
abr-549	447	15	a.	a.	PROPN
abr-549	447	16	(	(	PUNCT
abr-549	447	17	1998	1998	NUM
abr-549	447	18	)	)	PUNCT
abr-549	447	19	.	.	PUNCT
abr-549	448	1	a	a	DET
abr-549	448	2	conceptual	conceptual	ADJ
abr-549	448	3	framework	framework	NOUN
abr-549	448	4	for	for	ADP
abr-549	448	5	assessing	assess	VERB
abr-549	448	6	brand	brand	NOUN
abr-549	448	7	equity	equity	NOUN
abr-549	448	8	in	in	ADP
abr-549	448	9	division	division	NOUN
abr-549	448	10	i	i	PROPN
abr-549	448	11	college	college	NOUN
abr-549	448	12	athletics	athletic	NOUN
abr-549	448	13	.	.	PUNCT
abr-549	449	1	journal	journal	PROPN
abr-549	449	2	of	of	ADP
abr-549	449	3	sport	sport	PROPN
abr-549	449	4	management	management	NOUN
abr-549	449	5	,	,	PUNCT
abr-549	449	6	12(1	12(1	NUM
abr-549	449	7	)	)	PUNCT
abr-549	449	8	,	,	PUNCT
abr-549	449	9	1	1	NUM
abr-549	449	10	-	-	SYM
abr-549	449	11	19	19	NUM
abr-549	449	12	.	.	PUNCT
abr-549	450	1	hair	hair	NOUN
abr-549	450	2	,	,	PUNCT
abr-549	450	3	j.f	j.f	PROPN
abr-549	450	4	.	.	PROPN
abr-549	450	5	,	,	PUNCT
abr-549	450	6	hult	hult	PROPN
abr-549	450	7	,	,	PUNCT
abr-549	450	8	g.t.m	g.t.m	NOUN
abr-549	450	9	.	.	PROPN
abr-549	450	10	,	,	PUNCT
abr-549	450	11	ringle	ringle	PROPN
abr-549	450	12	,	,	PUNCT
abr-549	450	13	c.m	c.m	PROPN
abr-549	450	14	.	.	PROPN
abr-549	450	15	,	,	PUNCT
abr-549	450	16	&	&	CCONJ
abr-549	450	17	sarstedt	sarstedt	NOUN
abr-549	450	18	,	,	PUNCT
abr-549	450	19	m.	m.	NOUN
abr-549	450	20	(	(	PUNCT
abr-549	450	21	2014	2014	NUM
abr-549	450	22	)	)	PUNCT
abr-549	450	23	.	.	PUNCT
abr-549	451	1	a	a	DET
abr-549	451	2	primer	primer	NOUN
abr-549	451	3	on	on	ADP
abr-549	451	4	partial	partial	ADJ
abr-549	451	5	least	least	ADJ
abr-549	451	6	squares	square	NOUN
abr-549	451	7	structural	structural	ADJ
abr-549	451	8	equation	equation	NOUN
abr-549	451	9	modeling	modeling	NOUN
abr-549	451	10	(	(	PUNCT
abr-549	451	11	pls	pls	INTJ
abr-549	451	12	-	-	PUNCT
abr-549	451	13	sem	sem	NOUN
abr-549	451	14	)	)	PUNCT
abr-549	451	15	,	,	PUNCT
abr-549	451	16	los	los	PROPN
abr-549	451	17	angeles	angeles	PROPN
abr-549	451	18	:	:	PUNCT
abr-549	451	19	ca	can	AUX
abr-549	451	20	,	,	PUNCT
abr-549	451	21	sage	sage	NOUN
abr-549	451	22	.	.	PUNCT
abr-549	452	1	hair	hair	NOUN
abr-549	452	2	,	,	PUNCT
abr-549	452	3	j.	j.	PROPN
abr-549	452	4	f.	f.	PROPN
abr-549	452	5	,	,	PUNCT
abr-549	452	6	ringle	ringle	PROPN
abr-549	452	7	,	,	PUNCT
abr-549	452	8	c.	c.	PROPN
abr-549	452	9	m.	m.	PROPN
abr-549	452	10	,	,	PUNCT
abr-549	452	11	&	&	CCONJ
abr-549	452	12	sarstedt	sarstedt	NOUN
abr-549	452	13	,	,	PUNCT
abr-549	452	14	m.	m.	NOUN
abr-549	452	15	(	(	PUNCT
abr-549	452	16	2011	2011	NUM
abr-549	452	17	)	)	PUNCT
abr-549	452	18	.	.	PUNCT
abr-549	453	1	pls	pls	NOUN
abr-549	453	2	-	-	PUNCT
abr-549	453	3	sem	sem	NOUN
abr-549	453	4	:	:	PUNCT
abr-549	453	5	indeed	indeed	ADV
abr-549	453	6	a	a	DET
abr-549	453	7	silver	silver	ADJ
abr-549	453	8	bullet	bullet	NOUN
abr-549	453	9	.	.	PUNCT
abr-549	454	1	journal	journal	NOUN
abr-549	454	2	of	of	ADP
abr-549	454	3	marketing	marketing	NOUN
abr-549	454	4	theory	theory	NOUN
abr-549	454	5	and	and	CCONJ
abr-549	454	6	practice	practice	NOUN
abr-549	454	7	,	,	PUNCT
abr-549	454	8	19(2	19(2	NUM
abr-549	454	9	)	)	PUNCT
abr-549	454	10	,	,	PUNCT
abr-549	454	11	139	139	NUM
abr-549	454	12	-	-	SYM
abr-549	454	13	152	152	NUM
abr-549	454	14	.	.	PUNCT
abr-549	455	1	james	james	PROPN
abr-549	455	2	,	,	PUNCT
abr-549	455	3	j.	j.	PROPN
abr-549	455	4	d.	d.	PROPN
abr-549	455	5	,	,	PUNCT
abr-549	455	6	kolbe	kolbe	PROPN
abr-549	455	7	,	,	PUNCT
abr-549	455	8	r.	r.	PROPN
abr-549	455	9	h.	h.	PROPN
abr-549	455	10	,	,	PUNCT
abr-549	455	11	&	&	CCONJ
abr-549	455	12	trail	trail	PROPN
abr-549	455	13	,	,	PUNCT
abr-549	455	14	g.	g.	PROPN
abr-549	455	15	t.	t.	PROPN
abr-549	455	16	(	(	PUNCT
abr-549	455	17	2002	2002	NUM
abr-549	455	18	)	)	PUNCT
abr-549	455	19	.	.	PUNCT
abr-549	456	1	psychological	psychological	ADJ
abr-549	456	2	connection	connection	NOUN
abr-549	456	3	to	to	ADP
abr-549	456	4	a	a	DET
abr-549	456	5	new	new	ADJ
abr-549	456	6	sport	sport	NOUN
abr-549	456	7	team	team	NOUN
abr-549	456	8	:	:	PUNCT
abr-549	456	9	building	build	VERB
abr-549	456	10	or	or	CCONJ
abr-549	456	11	maintaining	maintain	VERB
abr-549	456	12	the	the	DET
abr-549	456	13	consumer	consumer	NOUN
abr-549	456	14	base	base	NOUN
abr-549	456	15	?	?	PUNCT
abr-549	457	1	sport	sport	NOUN
abr-549	457	2	marketing	marketing	NOUN
abr-549	457	3	quarterly	quarterly	ADV
abr-549	457	4	,	,	PUNCT
abr-549	457	5	11(4	11(4	NUM
abr-549	457	6	)	)	PUNCT
abr-549	457	7	,	,	PUNCT
abr-549	457	8	215	215	NUM
abr-549	457	9	-	-	SYM
abr-549	457	10	225	225	NUM
abr-549	457	11	.	.	PUNCT
abr-549	458	1	kaynak	kaynak	PROPN
abr-549	458	2	,	,	PUNCT
abr-549	458	3	e.	e.	PROPN
abr-549	458	4	,	,	PUNCT
abr-549	458	5	salman	salman	PROPN
abr-549	458	6	,	,	PUNCT
abr-549	458	7	g.	g.	PROPN
abr-549	458	8	g.	g.	PROPN
abr-549	458	9	,	,	PUNCT
abr-549	458	10	&	&	CCONJ
abr-549	458	11	tatoglu	tatoglu	PROPN
abr-549	458	12	,	,	PUNCT
abr-549	458	13	e.	e.	PROPN
abr-549	458	14	(	(	PUNCT
abr-549	458	15	2008	2008	NUM
abr-549	458	16	)	)	PUNCT
abr-549	458	17	.	.	PUNCT
abr-549	459	1	an	an	DET
abr-549	459	2	integrative	integrative	ADJ
abr-549	459	3	framework	framework	NOUN
abr-549	459	4	linking	link	VERB
abr-549	459	5	brand	brand	NOUN
abr-549	459	6	associations	association	NOUN
abr-549	459	7	and	and	CCONJ
abr-549	459	8	brand	brand	NOUN
abr-549	459	9	loyalty	loyalty	NOUN
abr-549	459	10	in	in	ADP
abr-549	459	11	professional	professional	ADJ
abr-549	459	12	sports	sport	NOUN
abr-549	459	13	.	.	PUNCT
abr-549	459	14	journal	journal	PROPN
abr-549	459	15	of	of	ADP
abr-549	459	16	brand	brand	PROPN
abr-549	459	17	management	management	NOUN
abr-549	459	18	,	,	PUNCT
abr-549	459	19	15(5	15(5	NUM
abr-549	459	20	)	)	PUNCT
abr-549	459	21	,	,	PUNCT
abr-549	459	22	336357	336357	NUM
abr-549	459	23	.	.	PUNCT
abr-549	460	1	keller	keller	PROPN
abr-549	460	2	,	,	PUNCT
abr-549	460	3	k.	k.	PROPN
abr-549	460	4	l.	l.	PROPN
abr-549	460	5	(	(	PUNCT
abr-549	460	6	1993	1993	NUM
abr-549	460	7	)	)	PUNCT
abr-549	460	8	.	.	PUNCT
abr-549	461	1	conceptualizing	conceptualize	VERB
abr-549	461	2	,	,	PUNCT
abr-549	461	3	measuring	measure	VERB
abr-549	461	4	,	,	PUNCT
abr-549	461	5	and	and	CCONJ
abr-549	461	6	managing	manage	VERB
abr-549	461	7	customer	customer	NOUN
abr-549	461	8	-	-	PUNCT
abr-549	461	9	based	base	VERB
abr-549	461	10	brand	brand	NOUN
abr-549	461	11	equity	equity	PROPN
abr-549	461	12	.	.	PUNCT
abr-549	462	1	journal	journal	PROPN
abr-549	462	2	of	of	ADP
abr-549	462	3	marketing	marketing	NOUN
abr-549	462	4	,	,	PUNCT
abr-549	462	5	57(1	57(1	NUM
abr-549	462	6	)	)	PUNCT
abr-549	462	7	1	1	NUM
abr-549	462	8	-	-	SYM
abr-549	462	9	22	22	NUM
abr-549	462	10	.	.	PUNCT
abr-549	463	1	keller	keller	PROPN
abr-549	463	2	,	,	PUNCT
abr-549	463	3	k.l	k.l	PROPN
abr-549	463	4	.	.	PROPN
abr-549	463	5	(	(	PUNCT
abr-549	463	6	2013	2013	NUM
abr-549	463	7	)	)	PUNCT
abr-549	463	8	.	.	PUNCT
abr-549	464	1	strategic	strategic	ADJ
abr-549	464	2	brand	brand	NOUN
abr-549	464	3	management	management	NOUN
abr-549	464	4	:	:	PUNCT
abr-549	464	5	building	building	NOUN
abr-549	464	6	,	,	PUNCT
abr-549	464	7	measuring	measure	VERB
abr-549	464	8	,	,	PUNCT
abr-549	464	9	and	and	CCONJ
abr-549	464	10	managing	manage	VERB
abr-549	464	11	brand	brand	NOUN
abr-549	464	12	equity	equity	NOUN
abr-549	464	13	,	,	PUNCT
abr-549	464	14	(	(	PUNCT
abr-549	464	15	4th	4th	ADJ
abr-549	464	16	ed	ed	NOUN
abr-549	464	17	.	.	PUNCT
abr-549	464	18	)	)	PUNCT
abr-549	464	19	.	.	PUNCT
abr-549	465	1	boston	boston	PROPN
abr-549	465	2	,	,	PUNCT
abr-549	465	3	ma	ma	PROPN
abr-549	465	4	:	:	PUNCT
abr-549	465	5	pearson	pearson	PROPN
abr-549	465	6	.	.	PUNCT
abr-549	466	1	kerr	kerr	PROPN
abr-549	466	2	,	,	PUNCT
abr-549	466	3	a.	a.	PROPN
abr-549	466	4	k.	k.	PROPN
abr-549	466	5	,	,	PUNCT
abr-549	466	6	&	&	CCONJ
abr-549	466	7	gladden	gladden	PROPN
abr-549	466	8	,	,	PUNCT
abr-549	466	9	j.	j.	PROPN
abr-549	466	10	m.	m.	PROPN
abr-549	466	11	(	(	PUNCT
abr-549	466	12	2008	2008	NUM
abr-549	466	13	)	)	PUNCT
abr-549	466	14	.	.	PUNCT
abr-549	467	1	extending	extend	VERB
abr-549	467	2	the	the	DET
abr-549	467	3	understanding	understanding	NOUN
abr-549	467	4	of	of	ADP
abr-549	467	5	professional	professional	ADJ
abr-549	467	6	team	team	NOUN
abr-549	467	7	brand	brand	PROPN
abr-549	467	8	equity	equity	NOUN
abr-549	467	9	to	to	ADP
abr-549	467	10	the	the	DET
abr-549	467	11	global	global	ADJ
abr-549	467	12	marketplace	marketplace	NOUN
abr-549	467	13	.	.	PUNCT
abr-549	468	1	international	international	ADJ
abr-549	468	2	journal	journal	PROPN
abr-549	468	3	of	of	ADP
abr-549	468	4	sport	sport	NOUN
abr-549	468	5	management	management	NOUN
abr-549	468	6	and	and	CCONJ
abr-549	468	7	marketing	marketing	NOUN
abr-549	468	8	,	,	PUNCT
abr-549	468	9	3(1	3(1	NUM
abr-549	468	10	-	-	SYM
abr-549	468	11	2	2	NUM
abr-549	468	12	)	)	PUNCT
abr-549	468	13	,	,	PUNCT
abr-549	468	14	58	58	NUM
abr-549	468	15	-	-	SYM
abr-549	468	16	77	77	NUM
abr-549	468	17	.	.	PUNCT
abr-549	469	1	kock	kock	PROPN
abr-549	469	2	,	,	PUNCT
abr-549	469	3	n.	n.	PROPN
abr-549	469	4	(	(	PUNCT
abr-549	469	5	2015	2015	NUM
abr-549	469	6	)	)	PUNCT
abr-549	469	7	.	.	PUNCT
abr-549	470	1	common	common	ADJ
abr-549	470	2	method	method	NOUN
abr-549	470	3	bias	bias	NOUN
abr-549	470	4	in	in	ADP
abr-549	470	5	pls	pls	NOUN
abr-549	470	6	-	-	PUNCT
abr-549	470	7	sem	sem	NOUN
abr-549	470	8	:	:	PUNCT
abr-549	470	9	a	a	DET
abr-549	470	10	full	full	ADJ
abr-549	470	11	collinearity	collinearity	NOUN
abr-549	470	12	assessment	assessment	NOUN
abr-549	470	13	approach	approach	NOUN
abr-549	470	14	.	.	PUNCT
abr-549	471	1	international	international	ADJ
abr-549	471	2	journal	journal	NOUN
abr-549	471	3	of	of	ADP
abr-549	471	4	e	e	NOUN
abr-549	471	5	-	-	NOUN
abr-549	471	6	collaboration	collaboration	ADJ
abr-549	471	7	,	,	PUNCT
abr-549	471	8	11(4	11(4	NUM
abr-549	471	9	)	)	PUNCT
abr-549	471	10	,	,	PUNCT
abr-549	471	11	1	1	NUM
abr-549	471	12	-	-	SYM
abr-549	471	13	10	10	NUM
abr-549	471	14	.	.	PUNCT
abr-549	472	1	koenigstorfer	koenigstorfer	PROPN
abr-549	472	2	,	,	PUNCT
abr-549	472	3	j.	j.	PROPN
abr-549	472	4	,	,	PUNCT
abr-549	472	5	groeppel	groeppel	PROPN
abr-549	472	6	-	-	PUNCT
abr-549	472	7	klein	klein	PROPN
abr-549	472	8	,	,	PUNCT
abr-549	472	9	a.	a.	PROPN
abr-549	472	10	,	,	PUNCT
abr-549	472	11	&	&	CCONJ
abr-549	472	12	kunkel	kunkel	PROPN
abr-549	472	13	,	,	PUNCT
abr-549	472	14	t.	t.	PROPN
abr-549	472	15	(	(	PUNCT
abr-549	472	16	2010	2010	NUM
abr-549	472	17	)	)	PUNCT
abr-549	472	18	.	.	PUNCT
abr-549	473	1	the	the	DET
abr-549	473	2	attractiveness	attractiveness	NOUN
abr-549	473	3	of	of	ADP
abr-549	473	4	national	national	ADJ
abr-549	473	5	and	and	CCONJ
abr-549	473	6	international	international	ADJ
abr-549	473	7	football	football	NOUN
abr-549	473	8	leagues	league	NOUN
abr-549	473	9	:	:	PUNCT
abr-549	473	10	perspectives	perspective	NOUN
abr-549	473	11	of	of	ADP
abr-549	473	12	fans	fan	NOUN
abr-549	473	13	of	of	ADP
abr-549	473	14	“	"	PUNCT
abr-549	473	15	star	star	NOUN
abr-549	473	16	clubs	club	NOUN
abr-549	473	17	”	"	PUNCT
abr-549	473	18	and	and	CCONJ
abr-549	473	19	“	"	PUNCT
abr-549	473	20	underdogs	underdog	NOUN
abr-549	473	21	”	"	PUNCT
abr-549	473	22	.	.	PUNCT
abr-549	474	1	european	european	PROPN
abr-549	474	2	sport	sport	PROPN
abr-549	474	3	management	management	PROPN
abr-549	474	4	quarterly	quarterly	ADV
abr-549	474	5	,	,	PUNCT
abr-549	474	6	10(2	10(2	NUM
abr-549	474	7	)	)	PUNCT
abr-549	474	8	,	,	PUNCT
abr-549	474	9	127	127	NUM
abr-549	474	10	-	-	SYM
abr-549	474	11	163	163	NUM
abr-549	474	12	.	.	PUNCT
abr-549	475	1	kunkel	kunkel	PROPN
abr-549	475	2	,	,	PUNCT
abr-549	475	3	t.	t.	PROPN
abr-549	475	4	,	,	PUNCT
abr-549	475	5	funk	funk	NOUN
abr-549	475	6	,	,	PUNCT
abr-549	475	7	d.	d.	PROPN
abr-549	475	8	,	,	PUNCT
abr-549	475	9	&	&	CCONJ
abr-549	475	10	hill	hill	PROPN
abr-549	475	11	,	,	PUNCT
abr-549	475	12	b.	b.	PROPN
abr-549	475	13	(	(	PUNCT
abr-549	475	14	2013	2013	NUM
abr-549	475	15	)	)	PUNCT
abr-549	475	16	.	.	PUNCT
abr-549	476	1	brand	brand	NOUN
abr-549	476	2	architecture	architecture	NOUN
abr-549	476	3	,	,	PUNCT
abr-549	476	4	drivers	driver	NOUN
abr-549	476	5	of	of	ADP
abr-549	476	6	consumer	consumer	NOUN
abr-549	476	7	involvement	involvement	NOUN
abr-549	476	8	,	,	PUNCT
abr-549	476	9	and	and	CCONJ
abr-549	476	10	brand	brand	NOUN
abr-549	476	11	loyalty	loyalty	NOUN
abr-549	476	12	with	with	ADP
abr-549	476	13	professional	professional	ADJ
abr-549	476	14	sport	sport	NOUN
abr-549	476	15	leagues	league	NOUN
abr-549	476	16	and	and	CCONJ
abr-549	476	17	teams	team	NOUN
abr-549	476	18	.	.	PUNCT
abr-549	477	1	journal	journal	PROPN
abr-549	477	2	of	of	ADP
abr-549	477	3	sport	sport	PROPN
abr-549	477	4	management	management	NOUN
abr-549	477	5	,	,	PUNCT
abr-549	477	6	27(3	27(3	NUM
abr-549	477	7	)	)	PUNCT
abr-549	477	8	,	,	PUNCT
abr-549	477	9	177	177	NUM
abr-549	477	10	-	-	SYM
abr-549	477	11	192	192	NUM
abr-549	477	12	.	.	PUNCT
abr-549	478	1	kunkel	kunkel	PROPN
abr-549	478	2	,	,	PUNCT
abr-549	478	3	t.	t.	PROPN
abr-549	478	4	,	,	PUNCT
abr-549	478	5	funk	funk	NOUN
abr-549	478	6	,	,	PUNCT
abr-549	478	7	d.	d.	PROPN
abr-549	478	8	,	,	PUNCT
abr-549	478	9	&	&	CCONJ
abr-549	478	10	king	king	PROPN
abr-549	478	11	,	,	PUNCT
abr-549	478	12	c.	c.	PROPN
abr-549	478	13	(	(	PUNCT
abr-549	478	14	2014	2014	NUM
abr-549	478	15	)	)	PUNCT
abr-549	478	16	.	.	PUNCT
abr-549	479	1	developing	develop	VERB
abr-549	479	2	a	a	DET
abr-549	479	3	conceptual	conceptual	ADJ
abr-549	479	4	understanding	understanding	NOUN
abr-549	479	5	of	of	ADP
abr-549	479	6	consumerbased	consumerbase	VERB
abr-549	479	7	league	league	NOUN
abr-549	479	8	brand	brand	PROPN
abr-549	479	9	associations	association	NOUN
abr-549	479	10	.	.	PUNCT
abr-549	480	1	journal	journal	PROPN
abr-549	480	2	of	of	ADP
abr-549	480	3	sport	sport	PROPN
abr-549	480	4	management	management	NOUN
abr-549	480	5	,	,	PUNCT
abr-549	480	6	28(1	28(1	NOUN
abr-549	480	7	)	)	PUNCT
abr-549	480	8	,	,	PUNCT
abr-549	480	9	49	49	NUM
abr-549	480	10	-	-	SYM
abr-549	480	11	67	67	NUM
abr-549	480	12	.	.	PUNCT
abr-549	481	1	kunkel	kunkel	PROPN
abr-549	481	2	,	,	PUNCT
abr-549	481	3	t.	t.	PROPN
abr-549	481	4	,	,	PUNCT
abr-549	481	5	funk	funk	NOUN
abr-549	481	6	,	,	PUNCT
abr-549	481	7	d.	d.	PROPN
abr-549	481	8	,	,	PUNCT
abr-549	481	9	&	&	CCONJ
abr-549	481	10	lock	lock	PROPN
abr-549	481	11	,	,	PUNCT
abr-549	481	12	d.	d.	PROPN
abr-549	481	13	(	(	PUNCT
abr-549	481	14	2017	2017	NUM
abr-549	481	15	)	)	PUNCT
abr-549	481	16	.	.	PUNCT
abr-549	482	1	the	the	DET
abr-549	482	2	effect	effect	NOUN
abr-549	482	3	of	of	ADP
abr-549	482	4	league	league	NOUN
abr-549	482	5	brand	brand	NOUN
abr-549	482	6	on	on	ADP
abr-549	482	7	the	the	DET
abr-549	482	8	relationship	relationship	NOUN
abr-549	482	9	between	between	ADP
abr-549	482	10	the	the	DET
abr-549	482	11	team	team	NOUN
abr-549	482	12	brand	brand	NOUN
abr-549	482	13	and	and	CCONJ
abr-549	482	14	behavioral	behavioral	ADJ
abr-549	482	15	intentions	intention	NOUN
abr-549	482	16	:	:	PUNCT
abr-549	482	17	a	a	DET
abr-549	482	18	formative	formative	ADJ
abr-549	482	19	approach	approach	NOUN
abr-549	482	20	examining	examine	VERB
abr-549	482	21	brand	brand	NOUN
abr-549	482	22	associations	association	NOUN
abr-549	482	23	and	and	CCONJ
abr-549	482	24	brand	brand	NOUN
abr-549	482	25	relationships	relationship	NOUN
abr-549	482	26	.	.	PUNCT
abr-549	483	1	journal	journal	PROPN
abr-549	483	2	of	of	ADP
abr-549	483	3	sport	sport	NOUN
abr-549	483	4	management	management	NOUN
abr-549	483	5	,	,	PUNCT
abr-549	483	6	31(4	31(4	NUM
abr-549	483	7	)	)	PUNCT
abr-549	483	8	,	,	PUNCT
abr-549	483	9	317	317	NUM
abr-549	483	10	-	-	SYM
abr-549	483	11	332	332	NUM
abr-549	483	12	.	.	PUNCT
abr-549	484	1	malhotra	malhotra	PROPN
abr-549	484	2	,	,	PUNCT
abr-549	484	3	m.	m.	PROPN
abr-549	484	4	k.	k.	PROPN
abr-549	484	5	,	,	PUNCT
abr-549	484	6	&	&	CCONJ
abr-549	484	7	grover	grover	PROPN
abr-549	484	8	,	,	PUNCT
abr-549	484	9	v.	v.	PROPN
abr-549	484	10	(	(	PUNCT
abr-549	484	11	1998	1998	NUM
abr-549	484	12	)	)	PUNCT
abr-549	484	13	.	.	PUNCT
abr-549	485	1	an	an	DET
abr-549	485	2	assessment	assessment	NOUN
abr-549	485	3	of	of	ADP
abr-549	485	4	survey	survey	NOUN
abr-549	485	5	research	research	NOUN
abr-549	485	6	in	in	ADP
abr-549	485	7	pom	pom	PROPN
abr-549	485	8	:	:	PUNCT
abr-549	485	9	from	from	ADP
abr-549	485	10	constructs	construct	NOUN
abr-549	485	11	to	to	ADP
abr-549	485	12	theory	theory	NOUN
abr-549	485	13	.	.	PUNCT
abr-549	486	1	journal	journal	PROPN
abr-549	486	2	of	of	ADP
abr-549	486	3	operations	operation	NOUN
abr-549	486	4	management	management	NOUN
abr-549	486	5	,	,	PUNCT
abr-549	486	6	16(4	16(4	NUM
abr-549	486	7	)	)	PUNCT
abr-549	486	8	,	,	PUNCT
abr-549	486	9	407	407	NUM
abr-549	486	10	-	-	SYM
abr-549	486	11	425	425	NUM
abr-549	486	12	.	.	PUNCT
abr-549	487	1	narver	narver	ADV
abr-549	487	2	,	,	PUNCT
abr-549	487	3	j.	j.	PROPN
abr-549	487	4	c.	c.	PROPN
abr-549	487	5	,	,	PUNCT
abr-549	487	6	&	&	CCONJ
abr-549	487	7	slater	slater	PROPN
abr-549	487	8	,	,	PUNCT
abr-549	487	9	s.	s.	PROPN
abr-549	487	10	f.	f.	PROPN
abr-549	487	11	(	(	PUNCT
abr-549	487	12	1990	1990	NUM
abr-549	487	13	)	)	PUNCT
abr-549	487	14	.	.	PUNCT
abr-549	488	1	the	the	DET
abr-549	488	2	effect	effect	NOUN
abr-549	488	3	of	of	ADP
abr-549	488	4	a	a	DET
abr-549	488	5	market	market	NOUN
abr-549	488	6	orientation	orientation	NOUN
abr-549	488	7	on	on	ADP
abr-549	488	8	business	business	NOUN
abr-549	488	9	profitability	profitability	NOUN
abr-549	488	10	.	.	PUNCT
abr-549	489	1	journal	journal	NOUN
abr-549	489	2	of	of	ADP
abr-549	489	3	marketing	marketing	NOUN
abr-549	489	4	,	,	PUNCT
abr-549	489	5	54(4	54(4	NUM
abr-549	489	6	)	)	PUNCT
abr-549	489	7	,	,	PUNCT
abr-549	489	8	20	20	NUM
abr-549	489	9	-	-	SYM
abr-549	489	10	35	35	NUM
abr-549	489	11	.	.	PUNCT
abr-549	490	1	oh	oh	INTJ
abr-549	490	2	,	,	PUNCT
abr-549	490	3	t.	t.	PROPN
abr-549	490	4	t.	t.	PROPN
abr-549	490	5	,	,	PUNCT
abr-549	490	6	keller	keller	PROPN
abr-549	490	7	,	,	PUNCT
abr-549	490	8	k.	k.	PROPN
abr-549	490	9	l.	l.	PROPN
abr-549	490	10	,	,	PUNCT
abr-549	490	11	neslin	neslin	PROPN
abr-549	490	12	,	,	PUNCT
abr-549	490	13	s.	s.	PROPN
abr-549	490	14	a.	a.	PROPN
abr-549	490	15	,	,	PUNCT
abr-549	490	16	reibstein	reibstein	PROPN
abr-549	490	17	,	,	PUNCT
abr-549	490	18	d.	d.	PROPN
abr-549	490	19	j.	j.	PROPN
abr-549	490	20	,	,	PUNCT
abr-549	490	21	&	&	CCONJ
abr-549	490	22	lehmann	lehmann	PROPN
abr-549	490	23	,	,	PUNCT
abr-549	490	24	d.	d.	PROPN
abr-549	490	25	r.	r.	PROPN
abr-549	490	26	(	(	PUNCT
abr-549	490	27	2020	2020	NUM
abr-549	490	28	)	)	PUNCT
abr-549	490	29	.	.	PUNCT
abr-549	491	1	the	the	DET
abr-549	491	2	past	past	NOUN
abr-549	491	3	,	,	PUNCT
abr-549	491	4	present	present	ADJ
abr-549	491	5	,	,	PUNCT
abr-549	491	6	and	and	CCONJ
abr-549	491	7	future	future	NOUN
abr-549	491	8	of	of	ADP
abr-549	491	9	brand	brand	NOUN
abr-549	491	10	research	research	NOUN
abr-549	491	11	.	.	PUNCT
abr-549	492	1	marketing	marketing	NOUN
abr-549	492	2	letters	letter	NOUN
abr-549	492	3	,	,	PUNCT
abr-549	492	4	31(2	31(2	NUM
abr-549	492	5	)	)	PUNCT
abr-549	492	6	,	,	PUNCT
abr-549	492	7	151	151	NUM
abr-549	492	8	-	-	SYM
abr-549	492	9	162	162	NUM
abr-549	492	10	.	.	PUNCT
abr-549	493	1	pinar	pinar	PROPN
abr-549	493	2	,	,	PUNCT
abr-549	493	3	m.	m.	NOUN
abr-549	493	4	,	,	PUNCT
abr-549	493	5	nardali	nardali	ADJ
abr-549	493	6	,	,	PUNCT
abr-549	493	7	s.	s.	PROPN
abr-549	493	8	,	,	PUNCT
abr-549	493	9	alkibay	alkibay	PROPN
abr-549	493	10	,	,	PUNCT
abr-549	493	11	s.	s.	PROPN
abr-549	493	12	,	,	PUNCT
abr-549	493	13	&	&	CCONJ
abr-549	493	14	girard	girard	PROPN
abr-549	493	15	,	,	PUNCT
abr-549	493	16	t.	t.	PROPN
abr-549	493	17	(	(	PUNCT
abr-549	493	18	2017	2017	NUM
abr-549	493	19	)	)	PUNCT
abr-549	493	20	.	.	PUNCT
abr-549	494	1	türkiye	türkiye	PROPN
abr-549	494	2	süper	süper	PROPN
abr-549	494	3	ligi’nin	ligi’nin	PROPN
abr-549	494	4	marka	marka	PROPN
abr-549	494	5	değerini	değerini	PROPN
abr-549	494	6	etkileyen	etkileyen	PROPN
abr-549	494	7	faktörlerin	faktörlerin	PROPN
abr-549	494	8	öneminin	öneminin	X
abr-549	494	9	ve	ve	PROPN
abr-549	494	10	performasının	performasının	PROPN
abr-549	494	11	değerlendirilmesi	değerlendirilmesi	PROPN
abr-549	494	12	.	.	PUNCT
abr-549	495	1	pazarlama	pazarlama	PROPN
abr-549	495	2	ve	ve	AUX
abr-549	495	3	pazarlama	pazarlama	NOUN
abr-549	495	4	araştırmaları	araştırmaları	ADV
abr-549	495	5	dergisi	dergisi	PROPN
abr-549	495	6	,	,	PUNCT
abr-549	495	7	10(19	10(19	NUM
abr-549	495	8	)	)	PUNCT
abr-549	495	9	,	,	PUNCT
abr-549	495	10	103	103	NUM
abr-549	495	11	-	-	SYM
abr-549	495	12	122	122	NUM
abr-549	495	13	.	.	PUNCT
abr-549	496	1	pitt	pitt	PROPN
abr-549	496	2	,	,	PUNCT
abr-549	496	3	l.	l.	PROPN
abr-549	496	4	,	,	PUNCT
abr-549	496	5	napoli	napoli	PROPN
abr-549	496	6	,	,	PUNCT
abr-549	496	7	j.	j.	PROPN
abr-549	496	8	,	,	PUNCT
abr-549	496	9	&	&	CCONJ
abr-549	496	10	van	van	PROPN
abr-549	496	11	der	der	PROPN
abr-549	496	12	merwe	merwe	PROPN
abr-549	496	13	,	,	PUNCT
abr-549	496	14	r.	r.	PROPN
abr-549	496	15	(	(	PUNCT
abr-549	496	16	2003	2003	NUM
abr-549	496	17	)	)	PUNCT
abr-549	496	18	.	.	PUNCT
abr-549	497	1	managing	manage	VERB
abr-549	497	2	the	the	DET
abr-549	497	3	franchised	franchised	ADJ
abr-549	497	4	brand	brand	NOUN
abr-549	497	5	:	:	PUNCT
abr-549	497	6	the	the	DET
abr-549	497	7	franchisees	franchisee	NOUN
abr-549	497	8	'	'	PART
abr-549	497	9	perspective	perspective	NOUN
abr-549	497	10	.	.	PUNCT
abr-549	498	1	journal	journal	PROPN
abr-549	498	2	of	of	ADP
abr-549	498	3	brand	brand	PROPN
abr-549	498	4	management	management	NOUN
abr-549	498	5	,	,	PUNCT
abr-549	498	6	10(6	10(6	NOUN
abr-549	498	7	)	)	PUNCT
abr-549	498	8	,	,	PUNCT
abr-549	498	9	411	411	NUM
abr-549	498	10	-	-	SYM
abr-549	498	11	420	420	NUM
abr-549	498	12	.	.	PUNCT
abr-549	499	1	56	56	NUM
abr-549	499	2	plunkelt	plunkelt	NOUN
abr-549	499	3	research	research	NOUN
abr-549	499	4	(	(	PUNCT
abr-549	499	5	2016	2016	NUM
abr-549	499	6	)	)	PUNCT
abr-549	499	7	.	.	PUNCT
abr-549	500	1	sports	sport	NOUN
abr-549	500	2	industry	industry	NOUN
abr-549	500	3	statistics	statistic	NOUN
abr-549	500	4	and	and	CCONJ
abr-549	500	5	market	market	NOUN
abr-549	500	6	size	size	NOUN
abr-549	500	7	overview	overview	NOUN
abr-549	500	8	.	.	PUNCT
abr-549	501	1	retrieved	retrieve	VERB
abr-549	501	2	september	september	PROPN
abr-549	501	3	10	10	NUM
abr-549	501	4	,	,	PUNCT
abr-549	501	5	2016	2016	NUM
abr-549	501	6	,	,	PUNCT
abr-549	501	7	from	from	ADP
abr-549	501	8	https://www.plunkettresearch.com/statistics/sports-industry	https://www.plunkettresearch.com/statistics/sports-industry	PROPN
abr-549	501	9	.	.	PUNCT
abr-549	502	1	rosenbaum	rosenbaum	PROPN
abr-549	502	2	-	-	PUNCT
abr-549	502	3	elliott	elliott	PROPN
abr-549	502	4	,	,	PUNCT
abr-549	502	5	r.	r.	PROPN
abr-549	502	6	,	,	PUNCT
abr-549	502	7	percy	percy	PROPN
abr-549	502	8	,	,	PUNCT
abr-549	502	9	l.	l.	PROPN
abr-549	502	10	,	,	PUNCT
abr-549	502	11	&	&	CCONJ
abr-549	502	12	pervan	pervan	PROPN
abr-549	502	13	s.	s.	PROPN
abr-549	502	14	(	(	PUNCT
abr-549	502	15	2011	2011	NUM
abr-549	502	16	)	)	PUNCT
abr-549	502	17	.	.	PUNCT
abr-549	503	1	strategic	strategic	ADJ
abr-549	503	2	brand	brand	NOUN
abr-549	503	3	management	management	NOUN
abr-549	503	4	,	,	PUNCT
abr-549	503	5	(	(	PUNCT
abr-549	503	6	2nd	2nd	ADJ
abr-549	503	7	ed	ed	NOUN
abr-549	503	8	.	.	PUNCT
abr-549	503	9	)	)	PUNCT
abr-549	503	10	.	.	PUNCT
abr-549	504	1	oxford	oxford	PROPN
abr-549	504	2	,	,	PUNCT
abr-549	504	3	uk	uk	PROPN
abr-549	504	4	:	:	PUNCT
abr-549	504	5	oxford	oxford	PROPN
abr-549	504	6	university	university	PROPN
abr-549	504	7	press	press	NOUN
abr-549	504	8	.	.	PUNCT
abr-549	505	1	ross	ross	PROPN
abr-549	505	2	,	,	PUNCT
abr-549	505	3	s.	s.	PROPN
abr-549	505	4	d.	d.	PROPN
abr-549	505	5	(	(	PUNCT
abr-549	505	6	2006	2006	NUM
abr-549	505	7	)	)	PUNCT
abr-549	505	8	.	.	PUNCT
abr-549	506	1	a	a	DET
abr-549	506	2	conceptual	conceptual	ADJ
abr-549	506	3	framework	framework	NOUN
abr-549	506	4	for	for	ADP
abr-549	506	5	understanding	understand	VERB
abr-549	506	6	spectator	spectator	NOUN
abr-549	506	7	-	-	PUNCT
abr-549	506	8	based	base	VERB
abr-549	506	9	brand	brand	NOUN
abr-549	506	10	equity	equity	PROPN
abr-549	506	11	.	.	PUNCT
abr-549	507	1	journal	journal	PROPN
abr-549	507	2	of	of	ADP
abr-549	507	3	sport	sport	PROPN
abr-549	507	4	management	management	NOUN
abr-549	507	5	,	,	PUNCT
abr-549	507	6	20(1	20(1	NUM
abr-549	507	7	)	)	PUNCT
abr-549	507	8	,	,	PUNCT
abr-549	507	9	22	22	NUM
abr-549	507	10	-	-	SYM
abr-549	507	11	38	38	NUM
abr-549	507	12	.	.	PUNCT
abr-549	508	1	ross	ross	PROPN
abr-549	508	2	,	,	PUNCT
abr-549	508	3	s.	s.	PROPN
abr-549	508	4	d.	d.	PROPN
abr-549	508	5	,	,	PUNCT
abr-549	508	6	james	james	PROPN
abr-549	508	7	,	,	PUNCT
abr-549	508	8	j.	j.	PROPN
abr-549	508	9	d.	d.	PROPN
abr-549	508	10	,	,	PUNCT
abr-549	508	11	&	&	CCONJ
abr-549	508	12	vargas	vargas	PROPN
abr-549	508	13	,	,	PUNCT
abr-549	508	14	p.	p.	NOUN
abr-549	508	15	(	(	PUNCT
abr-549	508	16	2006	2006	NUM
abr-549	508	17	)	)	PUNCT
abr-549	508	18	.	.	PUNCT
abr-549	509	1	development	development	NOUN
abr-549	509	2	of	of	ADP
abr-549	509	3	a	a	DET
abr-549	509	4	scale	scale	NOUN
abr-549	509	5	to	to	PART
abr-549	509	6	measure	measure	VERB
abr-549	509	7	team	team	NOUN
abr-549	509	8	brand	brand	NOUN
abr-549	509	9	associations	association	NOUN
abr-549	509	10	in	in	ADP
abr-549	509	11	professional	professional	ADJ
abr-549	509	12	sport	sport	NOUN
abr-549	509	13	.	.	PUNCT
abr-549	510	1	journal	journal	PROPN
abr-549	510	2	of	of	ADP
abr-549	510	3	sport	sport	PROPN
abr-549	510	4	management	management	NOUN
abr-549	510	5	,	,	PUNCT
abr-549	510	6	20(2	20(2	NUM
abr-549	510	7	)	)	PUNCT
abr-549	510	8	,	,	PUNCT
abr-549	510	9	260	260	NUM
abr-549	510	10	-	-	SYM
abr-549	510	11	279	279	NUM
abr-549	510	12	.	.	PUNCT
abr-549	511	1	ross	ross	PROPN
abr-549	511	2	,	,	PUNCT
abr-549	511	3	s.	s.	PROPN
abr-549	511	4	d.	d.	PROPN
abr-549	511	5	,	,	PUNCT
abr-549	511	6	russell	russell	PROPN
abr-549	511	7	,	,	PUNCT
abr-549	511	8	k.	k.	PROPN
abr-549	511	9	c.	c.	PROPN
abr-549	511	10	,	,	PUNCT
abr-549	511	11	&	&	CCONJ
abr-549	511	12	bang	bang	PROPN
abr-549	511	13	,	,	PUNCT
abr-549	511	14	h.	h.	PROPN
abr-549	511	15	(	(	PUNCT
abr-549	511	16	2008	2008	NUM
abr-549	511	17	)	)	PUNCT
abr-549	511	18	.	.	PUNCT
abr-549	512	1	an	an	DET
abr-549	512	2	empirical	empirical	ADJ
abr-549	512	3	assessment	assessment	NOUN
abr-549	512	4	of	of	ADP
abr-549	512	5	spectator	spectator	NOUN
abr-549	512	6	-	-	PUNCT
abr-549	512	7	based	base	VERB
abr-549	512	8	brand	brand	NOUN
abr-549	512	9	equity	equity	PROPN
abr-549	512	10	.	.	PUNCT
abr-549	513	1	journal	journal	PROPN
abr-549	513	2	of	of	ADP
abr-549	513	3	sport	sport	PROPN
abr-549	513	4	management	management	NOUN
abr-549	513	5	,	,	PUNCT
abr-549	513	6	22(3	22(3	NUM
abr-549	513	7	)	)	PUNCT
abr-549	513	8	,	,	PUNCT
abr-549	513	9	322	322	NUM
abr-549	513	10	-	-	SYM
abr-549	513	11	337	337	NUM
abr-549	513	12	.	.	PUNCT
abr-549	514	1	rossiter	rossiter	PROPN
abr-549	514	2	,	,	PUNCT
abr-549	514	3	j.r	j.r	PROPN
abr-549	514	4	.	.	PROPN
abr-549	514	5	,	,	PUNCT
abr-549	514	6	&	&	CCONJ
abr-549	514	7	percy	percy	PROPN
abr-549	514	8	,	,	PUNCT
abr-549	514	9	l.	l.	PROPN
abr-549	514	10	(	(	PUNCT
abr-549	514	11	1987	1987	NUM
abr-549	514	12	)	)	PUNCT
abr-549	514	13	.	.	PUNCT
abr-549	515	1	advertising	advertising	NOUN
abr-549	515	2	and	and	CCONJ
abr-549	515	3	promotion	promotion	NOUN
abr-549	515	4	management	management	NOUN
abr-549	515	5	.	.	PUNCT
abr-549	516	1	new	new	PROPN
abr-549	516	2	york	york	PROPN
abr-549	516	3	,	,	PUNCT
abr-549	516	4	ny	ny	PROPN
abr-549	516	5	:	:	PUNCT
abr-549	516	6	mcgraw	mcgraw	PROPN
abr-549	516	7	-	-	PUNCT
abr-549	516	8	hill	hill	NOUN
abr-549	516	9	.	.	PUNCT
abr-549	517	1	simon	simon	PROPN
abr-549	517	2	,	,	PUNCT
abr-549	517	3	c.	c.	PROPN
abr-549	517	4	j.	j.	PROPN
abr-549	517	5	,	,	PUNCT
abr-549	517	6	&	&	CCONJ
abr-549	517	7	sullivan	sullivan	PROPN
abr-549	517	8	,	,	PUNCT
abr-549	517	9	m.	m.	PROPN
abr-549	517	10	w.	w.	PROPN
abr-549	517	11	(	(	PUNCT
abr-549	517	12	1993	1993	NUM
abr-549	517	13	)	)	PUNCT
abr-549	517	14	.	.	PUNCT
abr-549	518	1	the	the	DET
abr-549	518	2	measurement	measurement	NOUN
abr-549	518	3	and	and	CCONJ
abr-549	518	4	determinants	determinant	NOUN
abr-549	518	5	of	of	ADP
abr-549	518	6	brand	brand	NOUN
abr-549	518	7	equity	equity	NOUN
abr-549	518	8	:	:	PUNCT
abr-549	518	9	a	a	DET
abr-549	518	10	financial	financial	ADJ
abr-549	518	11	approach	approach	NOUN
abr-549	518	12	.	.	PUNCT
abr-549	519	1	marketing	marketing	NOUN
abr-549	519	2	science	science	NOUN
abr-549	519	3	,	,	PUNCT
abr-549	519	4	12(1	12(1	NUM
abr-549	519	5	)	)	PUNCT
abr-549	519	6	,	,	PUNCT
abr-549	519	7	28	28	NUM
abr-549	519	8	-	-	SYM
abr-549	519	9	52	52	NUM
abr-549	519	10	.	.	PUNCT
abr-549	520	1	sirianni	sirianni	PROPN
abr-549	520	2	,	,	PUNCT
abr-549	520	3	n.	n.	PROPN
abr-549	520	4	j.	j.	PROPN
abr-549	520	5	,	,	PUNCT
abr-549	520	6	bitner	bitner	NOUN
abr-549	520	7	,	,	PUNCT
abr-549	520	8	m.	m.	NOUN
abr-549	520	9	j.	j.	PROPN
abr-549	520	10	,	,	PUNCT
abr-549	520	11	brown	brown	PROPN
abr-549	520	12	,	,	PUNCT
abr-549	520	13	s.	s.	PROPN
abr-549	520	14	w.	w.	PROPN
abr-549	520	15	,	,	PUNCT
abr-549	520	16	&	&	CCONJ
abr-549	520	17	mandel	mandel	PROPN
abr-549	520	18	,	,	PUNCT
abr-549	520	19	n.	n.	PROPN
abr-549	520	20	(	(	PUNCT
abr-549	520	21	2013	2013	NUM
abr-549	520	22	)	)	PUNCT
abr-549	520	23	.	.	PUNCT
abr-549	521	1	branded	brand	VERB
abr-549	521	2	service	service	NOUN
abr-549	521	3	encounters	encounter	NOUN
abr-549	521	4	:	:	PUNCT
abr-549	521	5	strategically	strategically	ADV
abr-549	521	6	aligning	align	VERB
abr-549	521	7	employee	employee	NOUN
abr-549	521	8	behavior	behavior	NOUN
abr-549	521	9	with	with	ADP
abr-549	521	10	the	the	DET
abr-549	521	11	brand	brand	NOUN
abr-549	521	12	positioning	positioning	NOUN
abr-549	521	13	.	.	PUNCT
abr-549	522	1	journal	journal	NOUN
abr-549	522	2	of	of	ADP
abr-549	522	3	marketing	marketing	NOUN
abr-549	522	4	,	,	PUNCT
abr-549	522	5	77(6	77(6	NUM
abr-549	522	6	)	)	PUNCT
abr-549	522	7	,	,	PUNCT
abr-549	522	8	108	108	NUM
abr-549	522	9	-	-	SYM
abr-549	522	10	123	123	NUM
abr-549	522	11	.	.	PUNCT
abr-549	523	1	sood	sood	PROPN
abr-549	523	2	,	,	PUNCT
abr-549	523	3	s.	s.	PROPN
abr-549	523	4	,	,	PUNCT
abr-549	523	5	&	&	CCONJ
abr-549	523	6	keller	keller	PROPN
abr-549	523	7	,	,	PUNCT
abr-549	523	8	k.	k.	PROPN
abr-549	523	9	l.	l.	PROPN
abr-549	523	10	(	(	PUNCT
abr-549	523	11	2012	2012	NUM
abr-549	523	12	)	)	PUNCT
abr-549	523	13	.	.	PUNCT
abr-549	524	1	the	the	DET
abr-549	524	2	effects	effect	NOUN
abr-549	524	3	of	of	ADP
abr-549	524	4	brand	brand	NOUN
abr-549	524	5	name	name	NOUN
abr-549	524	6	structure	structure	NOUN
abr-549	524	7	on	on	ADP
abr-549	524	8	brand	brand	NOUN
abr-549	524	9	extension	extension	NOUN
abr-549	524	10	evaluations	evaluation	NOUN
abr-549	524	11	and	and	CCONJ
abr-549	524	12	parent	parent	NOUN
abr-549	524	13	brand	brand	NOUN
abr-549	524	14	dilution	dilution	NOUN
abr-549	524	15	.	.	PUNCT
abr-549	525	1	journal	journal	NOUN
abr-549	525	2	of	of	ADP
abr-549	525	3	marketing	marketing	NOUN
abr-549	525	4	research	research	NOUN
abr-549	525	5	,	,	PUNCT
abr-549	525	6	49(3	49(3	PROPN
abr-549	525	7	)	)	PUNCT
abr-549	525	8	,	,	PUNCT
abr-549	525	9	373	373	NUM
abr-549	525	10	-	-	SYM
abr-549	525	11	382	382	NUM
abr-549	525	12	.	.	PUNCT
abr-549	526	1	tong	tong	PROPN
abr-549	526	2	,	,	PUNCT
abr-549	526	3	x.	x.	PROPN
abr-549	526	4	,	,	PUNCT
abr-549	526	5	&	&	CCONJ
abr-549	526	6	hawley	hawley	PROPN
abr-549	526	7	,	,	PUNCT
abr-549	526	8	j.	j.	PROPN
abr-549	526	9	m.	m.	PROPN
abr-549	526	10	(	(	PUNCT
abr-549	526	11	2009	2009	NUM
abr-549	526	12	)	)	PUNCT
abr-549	526	13	.	.	PUNCT
abr-549	527	1	measuring	measure	VERB
abr-549	527	2	customer	customer	NOUN
abr-549	527	3	-	-	PUNCT
abr-549	527	4	based	base	VERB
abr-549	527	5	brand	brand	NOUN
abr-549	527	6	equity	equity	NOUN
abr-549	527	7	:	:	PUNCT
abr-549	527	8	empirical	empirical	ADJ
abr-549	527	9	evidence	evidence	NOUN
abr-549	527	10	from	from	ADP
abr-549	527	11	the	the	DET
abr-549	527	12	sportswear	sportswear	PROPN
abr-549	527	13	market	market	NOUN
abr-549	527	14	in	in	ADP
abr-549	527	15	china	china	PROPN
abr-549	527	16	.	.	PUNCT
abr-549	528	1	journal	journal	PROPN
abr-549	528	2	of	of	ADP
abr-549	528	3	product	product	NOUN
abr-549	528	4	&	&	CCONJ
abr-549	528	5	brand	brand	PROPN
abr-549	528	6	management	management	PROPN
abr-549	528	7	,	,	PUNCT
abr-549	528	8	18(4	18(4	NUM
abr-549	528	9	)	)	PUNCT
abr-549	528	10	,	,	PUNCT
abr-549	528	11	262	262	NUM
abr-549	528	12	-	-	SYM
abr-549	528	13	271	271	NUM
abr-549	528	14	.	.	PUNCT
abr-549	529	1	underwood	underwood	PROPN
abr-549	529	2	,	,	PUNCT
abr-549	529	3	r.	r.	PROPN
abr-549	529	4	,	,	PUNCT
abr-549	529	5	bond	bond	NOUN
abr-549	529	6	,	,	PUNCT
abr-549	529	7	e.	e.	PROPN
abr-549	529	8	,	,	PUNCT
abr-549	529	9	&	&	CCONJ
abr-549	529	10	baer	baer	PROPN
abr-549	529	11	,	,	PUNCT
abr-549	529	12	r.	r.	PROPN
abr-549	529	13	(	(	PUNCT
abr-549	529	14	2001	2001	NUM
abr-549	529	15	)	)	PUNCT
abr-549	529	16	.	.	PUNCT
abr-549	530	1	building	build	VERB
abr-549	530	2	service	service	NOUN
abr-549	530	3	brands	brand	NOUN
abr-549	530	4	via	via	ADP
abr-549	530	5	social	social	ADJ
abr-549	530	6	identity	identity	NOUN
abr-549	530	7	:	:	PUNCT
abr-549	530	8	lessons	lesson	NOUN
abr-549	530	9	from	from	ADP
abr-549	530	10	the	the	DET
abr-549	530	11	sports	sport	NOUN
abr-549	530	12	marketplace	marketplace	NOUN
abr-549	530	13	.	.	PUNCT
abr-549	531	1	journal	journal	NOUN
abr-549	531	2	of	of	ADP
abr-549	531	3	marketing	marketing	NOUN
abr-549	531	4	theory	theory	NOUN
abr-549	531	5	and	and	CCONJ
abr-549	531	6	practice	practice	NOUN
abr-549	531	7	,	,	PUNCT
abr-549	531	8	9(1	9(1	NUM
abr-549	531	9	)	)	PUNCT
abr-549	531	10	,	,	PUNCT
abr-549	531	11	1	1	NUM
abr-549	531	12	-	-	SYM
abr-549	531	13	13	13	NUM
abr-549	531	14	.	.	PUNCT
abr-549	532	1	yoo	yoo	PROPN
abr-549	532	2	,	,	PUNCT
abr-549	532	3	b.	b.	PROPN
abr-549	532	4	,	,	PUNCT
abr-549	532	5	&	&	CCONJ
abr-549	532	6	donthu	donthu	PROPN
abr-549	532	7	,	,	PUNCT
abr-549	532	8	n.	n.	NOUN
abr-549	532	9	(	(	PUNCT
abr-549	532	10	2001	2001	NUM
abr-549	532	11	)	)	PUNCT
abr-549	532	12	.	.	PUNCT
abr-549	533	1	developing	develop	VERB
abr-549	533	2	and	and	CCONJ
abr-549	533	3	validating	validate	VERB
abr-549	533	4	a	a	DET
abr-549	533	5	multidimensional	multidimensional	ADJ
abr-549	533	6	consumer	consumer	NOUN
abr-549	533	7	-	-	PUNCT
abr-549	533	8	based	base	VERB
abr-549	533	9	brand	brand	NOUN
abr-549	533	10	equity	equity	NOUN
abr-549	533	11	scale	scale	NOUN
abr-549	533	12	.	.	PUNCT
abr-549	534	1	journal	journal	PROPN
abr-549	534	2	of	of	ADP
abr-549	534	3	business	business	NOUN
abr-549	534	4	research	research	NOUN
abr-549	534	5	,	,	PUNCT
abr-549	534	6	52(1	52(1	NOUN
abr-549	534	7	)	)	PUNCT
abr-549	534	8	,	,	PUNCT
abr-549	534	9	1	1	NUM
abr-549	534	10	-	-	SYM
abr-549	534	11	14	14	NUM
abr-549	534	12	.	.	PUNCT
abr-549	535	1	yoo	yoo	PROPN
abr-549	535	2	,	,	PUNCT
abr-549	535	3	b.	b.	PROPN
abr-549	535	4	,	,	PUNCT
abr-549	535	5	donthu	donthu	PROPN
abr-549	535	6	,	,	PUNCT
abr-549	535	7	n.	n.	NOUN
abr-549	535	8	,	,	PUNCT
abr-549	535	9	&	&	CCONJ
abr-549	535	10	lee	lee	PROPN
abr-549	535	11	,	,	PUNCT
abr-549	535	12	s.	s.	PROPN
abr-549	535	13	(	(	PUNCT
abr-549	535	14	2000	2000	NUM
abr-549	535	15	)	)	PUNCT
abr-549	535	16	.	.	PUNCT
abr-549	536	1	an	an	DET
abr-549	536	2	examination	examination	NOUN
abr-549	536	3	of	of	ADP
abr-549	536	4	selected	select	VERB
abr-549	536	5	marketing	marketing	NOUN
abr-549	536	6	mix	mix	NOUN
abr-549	536	7	elements	element	NOUN
abr-549	536	8	and	and	CCONJ
abr-549	536	9	brand	brand	NOUN
abr-549	536	10	equity	equity	PROPN
abr-549	536	11	.	.	PUNCT
abr-549	537	1	journal	journal	PROPN
abr-549	537	2	of	of	ADP
abr-549	537	3	the	the	DET
abr-549	537	4	academy	academy	NOUN
abr-549	537	5	of	of	ADP
abr-549	537	6	marketing	marketing	NOUN
abr-549	537	7	science	science	NOUN
abr-549	537	8	,	,	PUNCT
abr-549	537	9	28(2	28(2	NUM
abr-549	537	10	)	)	PUNCT
abr-549	537	11	,	,	PUNCT
abr-549	537	12	195	195	NUM
abr-549	537	13	-	-	SYM
abr-549	537	14	211	211	NUM
abr-549	537	15	.	.	PUNCT
abr-549	538	1	serdar	serdar	PROPN
abr-549	538	2	turedi	turedi	PROPN
abr-549	538	3	purdue	purdue	PROPN
abr-549	538	4	university	university	PROPN
abr-549	538	5	northwest	northwest	PROPN
abr-549	538	6	sinan	sinan	PROPN
abr-549	538	7	nardali	nardali	PROPN
abr-549	538	8	izmir	izmir	PROPN
abr-549	538	9	katip	katip	PROPN
abr-549	538	10	celebi	celebi	PROPN
abr-549	538	11	university	university	PROPN
abr-549	538	12	musa	musa	PROPN
abr-549	538	13	pinar	pinar	PROPN
abr-549	538	14	valparaiso	valparaiso	PROPN
abr-549	538	15	university	university	PROPN
abr-549	538	16	tulay	tulay	VERB
abr-549	538	17	girard	girard	PROPN
abr-549	538	18	pennsylvania	pennsylvania	PROPN
abr-549	538	19	state	state	PROPN
abr-549	538	20	university	university	PROPN
abr-549	538	21	-	-	PUNCT
abr-549	538	22	altoona	altoona	PROPN
abr-549	538	23	sanem	sanem	PROPN
abr-549	538	24	alkibay	alkibay	PROPN
abr-549	538	25	gazi	gazi	PROPN
abr-549	538	26	university	university	PROPN
abr-549	538	27	introduction	introduction	NOUN
abr-549	538	28	background	background	NOUN
abr-549	538	29	brand	brand	PROPN
abr-549	538	30	equity	equity	PROPN
abr-549	538	31	brand	brand	PROPN
abr-549	538	32	equity	equity	PROPN
abr-549	538	33	in	in	ADP
abr-549	538	34	sport	sport	NOUN
abr-549	538	35	industry	industry	NOUN
abr-549	538	36	sports	sport	NOUN
abr-549	538	37	brand	brand	NOUN
abr-549	538	38	associations	association	NOUN
abr-549	538	39	internalization	internalization	NOUN
abr-549	538	40	methodology0f	methodology0f	NOUN
abr-549	538	41	research	research	NOUN
abr-549	538	42	context	context	NOUN
abr-549	538	43	scale	scale	NOUN
abr-549	538	44	development	development	NOUN
abr-549	538	45	sampling	sample	VERB
abr-549	538	46	plan	plan	NOUN
abr-549	538	47	results	result	VERB
abr-549	538	48	assessing	assess	VERB
abr-549	538	49	reliability	reliability	NOUN
abr-549	538	50	and	and	CCONJ
abr-549	538	51	validity	validity	NOUN
abr-549	538	52	—	—	PUNCT
abr-549	539	1	testing	test	VERB
abr-549	539	2	measurement	measurement	NOUN
abr-549	539	3	model	model	NOUN
abr-549	539	4	testing	test	VERB
abr-549	539	5	the	the	DET
abr-549	539	6	structural	structural	ADJ
abr-549	539	7	model	model	NOUN
abr-549	539	8	discussion	discussion	NOUN
abr-549	539	9	theoretical	theoretical	ADJ
abr-549	539	10	implications	implication	NOUN
abr-549	539	11	managerial	managerial	ADJ
abr-549	539	12	implications	implication	NOUN
abr-549	539	13	limitations	limitation	NOUN
abr-549	539	14	and	and	CCONJ
abr-549	539	15	future	future	ADJ
abr-549	539	16	research	research	NOUN
abr-549	539	17	references	reference	NOUN