id	sid	tid	token	lemma	pos
abr-593	1	1	1	1	NUM
abr-593	1	2	brand	brand	NOUN
abr-593	1	3	personification	personification	NOUN
abr-593	1	4	and	and	CCONJ
abr-593	1	5	money	money	NOUN
abr-593	1	6	:	:	PUNCT
abr-593	1	7	the	the	DET
abr-593	1	8	effect	effect	NOUN
abr-593	1	9	of	of	ADP
abr-593	1	10	collective	collective	ADJ
abr-593	1	11	vs.	vs.	X
abr-593	1	12	solo	solo	NOUN
abr-593	1	13	brands	brand	NOUN
abr-593	1	14	on	on	ADP
abr-593	1	15	monetary	monetary	ADJ
abr-593	1	16	decisions	decision	NOUN
abr-593	1	17	napatsorn	napatsorn	VERB
abr-593	1	18	jiraporn	jiraporn	ADJ
abr-593	1	19	state	state	NOUN
abr-593	1	20	university	university	PROPN
abr-593	1	21	of	of	ADP
abr-593	1	22	new	new	PROPN
abr-593	1	23	york	york	PROPN
abr-593	1	24	at	at	ADP
abr-593	1	25	oswego	oswego	PROPN
abr-593	1	26	for	for	ADP
abr-593	1	27	decades	decade	NOUN
abr-593	2	1	,	,	PUNCT
abr-593	2	2	marketing	marketing	NOUN
abr-593	2	3	professionals	professional	NOUN
abr-593	2	4	have	have	AUX
abr-593	2	5	crafted	craft	VERB
abr-593	2	6	brands	brand	NOUN
abr-593	2	7	with	with	ADP
abr-593	2	8	human	human	NOUN
abr-593	2	9	-	-	PUNCT
abr-593	2	10	like	like	ADJ
abr-593	2	11	traits	trait	NOUN
abr-593	2	12	,	,	PUNCT
abr-593	2	13	like	like	ADP
abr-593	2	14	mr	mr	PROPN
abr-593	2	15	.	.	PROPN
abr-593	2	16	clean	clean	PROPN
abr-593	2	17	and	and	CCONJ
abr-593	2	18	tony	tony	ADJ
abr-593	2	19	the	the	DET
abr-593	2	20	tiger	tiger	NOUN
abr-593	2	21	,	,	PUNCT
abr-593	2	22	to	to	PART
abr-593	2	23	create	create	VERB
abr-593	2	24	emotional	emotional	ADJ
abr-593	2	25	connections	connection	NOUN
abr-593	2	26	and	and	CCONJ
abr-593	2	27	influence	influence	NOUN
abr-593	2	28	buying	buying	NOUN
abr-593	2	29	behavior	behavior	NOUN
abr-593	2	30	.	.	PUNCT
abr-593	3	1	scholars	scholar	NOUN
abr-593	3	2	have	have	AUX
abr-593	3	3	explored	explore	VERB
abr-593	3	4	brand	brand	NOUN
abr-593	3	5	personification	personification	NOUN
abr-593	3	6	,	,	PUNCT
abr-593	3	7	examining	examine	VERB
abr-593	3	8	its	its	PRON
abr-593	3	9	effects	effect	NOUN
abr-593	3	10	and	and	CCONJ
abr-593	3	11	mechanisms	mechanism	NOUN
abr-593	3	12	.	.	PUNCT
abr-593	4	1	this	this	DET
abr-593	4	2	research	research	NOUN
abr-593	4	3	investigates	investigate	VERB
abr-593	4	4	anthropomorphic	anthropomorphic	ADJ
abr-593	4	5	collective	collective	ADJ
abr-593	4	6	branding	branding	NOUN
abr-593	4	7	,	,	PUNCT
abr-593	4	8	which	which	PRON
abr-593	4	9	involves	involve	VERB
abr-593	4	10	using	use	VERB
abr-593	4	11	multiple	multiple	ADJ
abr-593	4	12	anthropomorphized	anthropomorphized	ADJ
abr-593	4	13	brand	brand	NOUN
abr-593	4	14	entities	entity	NOUN
abr-593	4	15	to	to	PART
abr-593	4	16	create	create	VERB
abr-593	4	17	a	a	DET
abr-593	4	18	collective	collective	ADJ
abr-593	4	19	brand	brand	NOUN
abr-593	4	20	presence	presence	NOUN
abr-593	4	21	.	.	PUNCT
abr-593	5	1	two	two	NUM
abr-593	5	2	experiments	experiment	NOUN
abr-593	5	3	revealed	reveal	VERB
abr-593	5	4	that	that	SCONJ
abr-593	5	5	consumers	consumer	NOUN
abr-593	5	6	evaluate	evaluate	VERB
abr-593	5	7	collective	collective	ADJ
abr-593	5	8	brands	brand	NOUN
abr-593	5	9	more	more	ADV
abr-593	5	10	positively	positively	ADV
abr-593	5	11	than	than	ADP
abr-593	5	12	solo	solo	ADJ
abr-593	5	13	ones	one	NOUN
abr-593	5	14	,	,	PUNCT
abr-593	5	15	particularly	particularly	ADV
abr-593	5	16	in	in	ADP
abr-593	5	17	financial	financial	ADJ
abr-593	5	18	decisions	decision	NOUN
abr-593	5	19	such	such	ADJ
abr-593	5	20	as	as	ADP
abr-593	5	21	buy	buy	NOUN
abr-593	5	22	now	now	ADV
abr-593	5	23	pay	pay	VERB
abr-593	5	24	later	late	ADJ
abr-593	5	25	services	service	NOUN
abr-593	5	26	or	or	CCONJ
abr-593	5	27	donations	donation	NOUN
abr-593	5	28	.	.	PUNCT
abr-593	6	1	trust	trust	NOUN
abr-593	6	2	was	be	AUX
abr-593	6	3	found	find	VERB
abr-593	6	4	to	to	PART
abr-593	6	5	mediate	mediate	VERB
abr-593	6	6	this	this	DET
abr-593	6	7	effect	effect	NOUN
abr-593	6	8	,	,	PUNCT
abr-593	6	9	enhancing	enhance	VERB
abr-593	6	10	positive	positive	ADJ
abr-593	6	11	evaluations	evaluation	NOUN
abr-593	6	12	.	.	PUNCT
abr-593	7	1	these	these	DET
abr-593	7	2	findings	finding	NOUN
abr-593	7	3	contribute	contribute	VERB
abr-593	7	4	to	to	ADP
abr-593	7	5	the	the	DET
abr-593	7	6	understanding	understanding	NOUN
abr-593	7	7	of	of	ADP
abr-593	7	8	brand	brand	NOUN
abr-593	7	9	anthropomorphism	anthropomorphism	NOUN
abr-593	7	10	,	,	PUNCT
abr-593	7	11	highlighting	highlight	VERB
abr-593	7	12	the	the	DET
abr-593	7	13	effectiveness	effectiveness	NOUN
abr-593	7	14	of	of	ADP
abr-593	7	15	collective	collective	ADJ
abr-593	7	16	branding	branding	NOUN
abr-593	7	17	strategies	strategy	NOUN
abr-593	7	18	in	in	ADP
abr-593	7	19	specific	specific	ADJ
abr-593	7	20	decision	decision	NOUN
abr-593	7	21	-	-	PUNCT
abr-593	7	22	making	make	VERB
abr-593	7	23	contexts	context	NOUN
abr-593	7	24	.	.	PUNCT
abr-593	8	1	future	future	ADJ
abr-593	8	2	research	research	NOUN
abr-593	8	3	could	could	AUX
abr-593	8	4	explore	explore	VERB
abr-593	8	5	how	how	SCONJ
abr-593	8	6	these	these	DET
abr-593	8	7	strategies	strategy	NOUN
abr-593	8	8	influence	influence	VERB
abr-593	8	9	consumer	consumer	NOUN
abr-593	8	10	behavior	behavior	NOUN
abr-593	8	11	in	in	ADP
abr-593	8	12	diverse	diverse	ADJ
abr-593	8	13	financial	financial	ADJ
abr-593	8	14	settings	setting	NOUN
abr-593	8	15	,	,	PUNCT
abr-593	8	16	like	like	ADP
abr-593	8	17	gambling	gambling	NOUN
abr-593	8	18	or	or	CCONJ
abr-593	8	19	other	other	ADJ
abr-593	8	20	financial	financial	ADJ
abr-593	8	21	transactions	transaction	NOUN
abr-593	8	22	.	.	PUNCT
abr-593	9	1	for	for	ADP
abr-593	9	2	marketing	marketing	NOUN
abr-593	9	3	professionals	professional	NOUN
abr-593	9	4	,	,	PUNCT
abr-593	9	5	this	this	DET
abr-593	9	6	study	study	NOUN
abr-593	9	7	emphasizes	emphasize	VERB
abr-593	9	8	the	the	DET
abr-593	9	9	nuanced	nuanced	ADJ
abr-593	9	10	impact	impact	NOUN
abr-593	9	11	of	of	ADP
abr-593	9	12	different	different	ADJ
abr-593	9	13	types	type	NOUN
abr-593	9	14	of	of	ADP
abr-593	9	15	brand	brand	NOUN
abr-593	9	16	anthropomorphism	anthropomorphism	NOUN
abr-593	9	17	on	on	ADP
abr-593	9	18	brand	brand	NOUN
abr-593	9	19	evaluation	evaluation	NOUN
abr-593	9	20	,	,	PUNCT
abr-593	9	21	depending	depend	VERB
abr-593	9	22	on	on	ADP
abr-593	9	23	the	the	DET
abr-593	9	24	consumer	consumer	NOUN
abr-593	9	25	decision	decision	NOUN
abr-593	9	26	context	context	NOUN
abr-593	9	27	.	.	PUNCT
abr-593	10	1	leveraging	leverage	VERB
abr-593	10	2	these	these	DET
abr-593	10	3	insights	insight	NOUN
abr-593	10	4	can	can	AUX
abr-593	10	5	help	help	VERB
abr-593	10	6	optimize	optimize	VERB
abr-593	10	7	branding	branding	NOUN
abr-593	10	8	strategies	strategy	NOUN
abr-593	10	9	to	to	PART
abr-593	10	10	better	well	ADV
abr-593	10	11	engage	engage	VERB
abr-593	10	12	consumers	consumer	NOUN
abr-593	10	13	.	.	PUNCT
abr-593	11	1	keywords	keyword	NOUN
abr-593	11	2	:	:	PUNCT
abr-593	11	3	brand	brand	NOUN
abr-593	11	4	anthropomorphism	anthropomorphism	NOUN
abr-593	11	5	,	,	PUNCT
abr-593	11	6	brand	brand	NOUN
abr-593	11	7	personification	personification	NOUN
abr-593	11	8	,	,	PUNCT
abr-593	11	9	brand	brand	NOUN
abr-593	11	10	trust	trust	PROPN
abr-593	11	11	,	,	PUNCT
abr-593	11	12	buy	buy	VERB
abr-593	11	13	now	now	ADV
abr-593	11	14	pay	pay	VERB
abr-593	11	15	later	later	ADV
abr-593	11	16	,	,	PUNCT
abr-593	11	17	consumer	consumer	NOUN
abr-593	11	18	-	-	PUNCT
abr-593	11	19	brand	brand	NOUN
abr-593	11	20	relationship	relationship	NOUN
abr-593	11	21	,	,	PUNCT
abr-593	11	22	monetary	monetary	ADJ
abr-593	11	23	decision	decision	NOUN
abr-593	11	24	introduction	introduction	NOUN
abr-593	11	25	over	over	ADP
abr-593	11	26	the	the	DET
abr-593	11	27	past	past	ADJ
abr-593	11	28	several	several	ADJ
abr-593	11	29	decades	decade	NOUN
abr-593	11	30	,	,	PUNCT
abr-593	11	31	marketing	marketing	NOUN
abr-593	11	32	practitioners	practitioner	NOUN
abr-593	11	33	have	have	AUX
abr-593	11	34	ingeniously	ingeniously	ADV
abr-593	11	35	imbued	imbue	VERB
abr-593	11	36	brands	brand	NOUN
abr-593	11	37	with	with	ADP
abr-593	11	38	human	human	NOUN
abr-593	11	39	-	-	PUNCT
abr-593	11	40	like	like	ADJ
abr-593	11	41	characteristics	characteristic	NOUN
abr-593	11	42	and	and	CCONJ
abr-593	11	43	personalities	personality	NOUN
abr-593	11	44	,	,	PUNCT
abr-593	11	45	creating	create	VERB
abr-593	11	46	iconic	iconic	ADJ
abr-593	11	47	figures	figure	NOUN
abr-593	11	48	such	such	ADJ
abr-593	11	49	as	as	ADP
abr-593	11	50	mr	mr	PROPN
abr-593	11	51	.	.	PROPN
abr-593	11	52	clean	clean	PROPN
abr-593	11	53	(	(	PUNCT
abr-593	11	54	a	a	DET
abr-593	11	55	well	well	ADV
abr-593	11	56	-	-	PUNCT
abr-593	11	57	known	know	VERB
abr-593	11	58	cleaning	cleaning	NOUN
abr-593	11	59	product	product	NOUN
abr-593	11	60	in	in	ADP
abr-593	11	61	the	the	DET
abr-593	11	62	united	united	PROPN
abr-593	11	63	states	states	PROPN
abr-593	11	64	)	)	PUNCT
abr-593	11	65	,	,	PUNCT
abr-593	11	66	the	the	DET
abr-593	11	67	michelin	michelin	PROPN
abr-593	11	68	man	man	NOUN
abr-593	11	69	(	(	PUNCT
abr-593	11	70	also	also	ADV
abr-593	11	71	known	know	VERB
abr-593	11	72	as	as	ADP
abr-593	11	73	bibendum	bibendum	PROPN
abr-593	11	74	,	,	PUNCT
abr-593	11	75	a	a	DET
abr-593	11	76	mascot	mascot	NOUN
abr-593	11	77	of	of	ADP
abr-593	11	78	a	a	DET
abr-593	11	79	french	french	ADJ
abr-593	11	80	tire	tire	NOUN
abr-593	11	81	company	company	NOUN
abr-593	11	82	)	)	PUNCT
abr-593	11	83	,	,	PUNCT
abr-593	11	84	the	the	DET
abr-593	11	85	aflac	aflac	PROPN
abr-593	11	86	duck	duck	NOUN
abr-593	11	87	(	(	PUNCT
abr-593	11	88	a	a	DET
abr-593	11	89	famous	famous	ADJ
abr-593	11	90	insurance	insurance	NOUN
abr-593	11	91	company	company	NOUN
abr-593	11	92	in	in	ADP
abr-593	11	93	north	north	PROPN
abr-593	11	94	america	america	PROPN
abr-593	11	95	)	)	PUNCT
abr-593	11	96	,	,	PUNCT
abr-593	11	97	pillsbury	pillsbury	PROPN
abr-593	11	98	’s	’s	PART
abr-593	11	99	doughboy	doughboy	PROPN
abr-593	11	100	(	(	PUNCT
abr-593	11	101	a	a	DET
abr-593	11	102	well	well	ADV
abr-593	11	103	-	-	PUNCT
abr-593	11	104	known	know	VERB
abr-593	11	105	mascot	mascot	NOUN
abr-593	11	106	for	for	ADP
abr-593	11	107	baking	bake	VERB
abr-593	11	108	products	product	NOUN
abr-593	11	109	in	in	ADP
abr-593	11	110	the	the	DET
abr-593	11	111	united	united	PROPN
abr-593	11	112	states	states	PROPN
abr-593	11	113	)	)	PUNCT
abr-593	11	114	,	,	PUNCT
abr-593	11	115	tony	tony	ADJ
abr-593	11	116	the	the	DET
abr-593	11	117	tiger	tiger	NOUN
abr-593	11	118	(	(	PUNCT
abr-593	11	119	a	a	DET
abr-593	11	120	mascot	mascot	NOUN
abr-593	11	121	for	for	ADP
abr-593	11	122	breakfast	breakfast	NOUN
abr-593	11	123	cereal	cereal	NOUN
abr-593	11	124	from	from	ADP
abr-593	11	125	kellogg	kellogg	PROPN
abr-593	11	126	’s	’s	PART
abr-593	11	127	)	)	PUNCT
abr-593	11	128	,	,	PUNCT
abr-593	11	129	and	and	CCONJ
abr-593	11	130	ronald	ronald	PROPN
abr-593	11	131	mcdonald	mcdonald	PROPN
abr-593	11	132	(	(	PUNCT
abr-593	11	133	a	a	DET
abr-593	11	134	mascot	mascot	NOUN
abr-593	11	135	of	of	ADP
abr-593	11	136	mcdonald	mcdonald	PROPN
abr-593	11	137	’s	’s	PROPN
abr-593	11	138	,	,	PUNCT
abr-593	11	139	a	a	DET
abr-593	11	140	global	global	ADJ
abr-593	11	141	brand	brand	NOUN
abr-593	11	142	of	of	ADP
abr-593	11	143	fast	fast	ADJ
abr-593	11	144	-	-	PUNCT
abr-593	11	145	food	food	NOUN
abr-593	11	146	restaurant	restaurant	NOUN
abr-593	11	147	)	)	PUNCT
abr-593	11	148	.	.	PUNCT
abr-593	12	1	this	this	DET
abr-593	12	2	strategic	strategic	ADJ
abr-593	12	3	approach	approach	NOUN
abr-593	12	4	has	have	AUX
abr-593	12	5	consistently	consistently	ADV
abr-593	12	6	elicited	elicit	VERB
abr-593	12	7	consumers	consumer	NOUN
abr-593	12	8	'	'	PART
abr-593	12	9	perceptions	perception	NOUN
abr-593	12	10	of	of	ADP
abr-593	12	11	brands	brand	NOUN
abr-593	12	12	as	as	ADP
abr-593	12	13	living	living	NOUN
abr-593	12	14	,	,	PUNCT
abr-593	12	15	breathing	breathe	VERB
abr-593	12	16	entities	entity	NOUN
abr-593	12	17	with	with	ADP
abr-593	12	18	emotions	emotion	NOUN
abr-593	12	19	and	and	CCONJ
abr-593	12	20	thoughts	thought	NOUN
abr-593	12	21	(	(	PUNCT
abr-593	12	22	aaker	aaker	NOUN
abr-593	12	23	,	,	PUNCT
abr-593	12	24	1996	1996	NUM
abr-593	12	25	;	;	PUNCT
abr-593	12	26	fournier	fournier	PROPN
abr-593	12	27	&	&	CCONJ
abr-593	12	28	alvarez	alvarez	PROPN
abr-593	12	29	,	,	PUNCT
abr-593	12	30	2012	2012	NUM
abr-593	12	31	;	;	PUNCT
abr-593	12	32	kim	kim	PROPN
abr-593	12	33	&	&	CCONJ
abr-593	12	34	mcgill	mcgill	PROPN
abr-593	12	35	,	,	PUNCT
abr-593	12	36	2011	2011	NUM
abr-593	12	37	;	;	PUNCT
abr-593	12	38	puzakova	puzakova	X
abr-593	12	39	et	et	PROPN
abr-593	12	40	al	al	PROPN
abr-593	12	41	.	.	PROPN
abr-593	12	42	,	,	PUNCT
abr-593	12	43	2013	2013	NUM
abr-593	12	44	)	)	PUNCT
abr-593	12	45	.	.	PUNCT
abr-593	13	1	studies	study	NOUN
abr-593	13	2	show	show	VERB
abr-593	13	3	that	that	SCONJ
abr-593	13	4	when	when	SCONJ
abr-593	13	5	brands	brand	NOUN
abr-593	13	6	have	have	VERB
abr-593	13	7	personality	personality	NOUN
abr-593	13	8	,	,	PUNCT
abr-593	13	9	consumers	consumer	NOUN
abr-593	13	10	tend	tend	VERB
abr-593	13	11	to	to	PART
abr-593	13	12	form	form	VERB
abr-593	13	13	stronger	strong	ADJ
abr-593	13	14	emotional	emotional	ADJ
abr-593	13	15	bonds	bond	NOUN
abr-593	13	16	with	with	ADP
abr-593	13	17	them	they	PRON
abr-593	13	18	.	.	PUNCT
abr-593	14	1	aaker	aaker	NOUN
abr-593	14	2	’s	’s	PART
abr-593	14	3	http://journals.sfu.ca/abr	http://journals.sfu.ca/abr	ADJ
abr-593	14	4	2024	2024	NUM
abr-593	14	5	,	,	PUNCT
abr-593	14	6	volume	volume	NOUN
abr-593	14	7	14	14	NUM
abr-593	14	8	,	,	PUNCT
abr-593	14	9	pages	page	NOUN
abr-593	14	10	1	1	NUM
abr-593	14	11	-	-	SYM
abr-593	14	12	19	19	NUM
abr-593	14	13	http://journals.sfu.ca/abr	http://journals.sfu.ca/abr	ADJ
abr-593	14	14	2	2	NUM
abr-593	14	15	(	(	PUNCT
abr-593	14	16	1996	1996	NUM
abr-593	14	17	)	)	PUNCT
abr-593	14	18	work	work	NOUN
abr-593	14	19	on	on	ADP
abr-593	14	20	brand	brand	NOUN
abr-593	14	21	personality	personality	NOUN
abr-593	14	22	suggests	suggest	VERB
abr-593	14	23	that	that	SCONJ
abr-593	14	24	consumers	consumer	NOUN
abr-593	14	25	are	be	AUX
abr-593	14	26	more	more	ADV
abr-593	14	27	likely	likely	ADJ
abr-593	14	28	to	to	PART
abr-593	14	29	stay	stay	VERB
abr-593	14	30	loyal	loyal	ADJ
abr-593	14	31	to	to	ADP
abr-593	14	32	brands	brand	NOUN
abr-593	14	33	that	that	PRON
abr-593	14	34	exhibit	exhibit	VERB
abr-593	14	35	a	a	DET
abr-593	14	36	personality	personality	NOUN
abr-593	14	37	similar	similar	ADJ
abr-593	14	38	to	to	ADP
abr-593	14	39	their	their	PRON
abr-593	14	40	own	own	ADJ
abr-593	14	41	or	or	CCONJ
abr-593	14	42	one	one	NUM
abr-593	14	43	they	they	PRON
abr-593	14	44	admire	admire	VERB
abr-593	14	45	.	.	PUNCT
abr-593	15	1	furthermore	furthermore	ADV
abr-593	15	2	,	,	PUNCT
abr-593	15	3	kim	kim	PROPN
abr-593	15	4	and	and	CCONJ
abr-593	15	5	mcgill	mcgill	PROPN
abr-593	15	6	(	(	PUNCT
abr-593	15	7	2011	2011	NUM
abr-593	15	8	)	)	PUNCT
abr-593	15	9	highlight	highlight	VERB
abr-593	15	10	that	that	SCONJ
abr-593	15	11	personified	personified	PROPN
abr-593	15	12	brands	brand	NOUN
abr-593	15	13	are	be	AUX
abr-593	15	14	often	often	ADV
abr-593	15	15	seen	see	VERB
abr-593	15	16	as	as	ADP
abr-593	15	17	more	more	ADV
abr-593	15	18	trustworthy	trustworthy	ADJ
abr-593	15	19	,	,	PUNCT
abr-593	15	20	as	as	SCONJ
abr-593	15	21	the	the	DET
abr-593	15	22	human	human	NOUN
abr-593	15	23	-	-	PUNCT
abr-593	15	24	like	like	ADJ
abr-593	15	25	attributes	attribute	NOUN
abr-593	15	26	of	of	ADP
abr-593	15	27	a	a	DET
abr-593	15	28	brand	brand	NOUN
abr-593	15	29	can	can	AUX
abr-593	15	30	make	make	VERB
abr-593	15	31	its	its	PRON
abr-593	15	32	promises	promise	NOUN
abr-593	15	33	and	and	CCONJ
abr-593	15	34	commitments	commitment	NOUN
abr-593	15	35	appear	appear	VERB
abr-593	15	36	more	more	ADV
abr-593	15	37	credible	credible	ADJ
abr-593	15	38	.	.	PUNCT
abr-593	16	1	this	this	DET
abr-593	16	2	trust	trust	NOUN
abr-593	16	3	is	be	AUX
abr-593	16	4	crucial	crucial	ADJ
abr-593	16	5	for	for	ADP
abr-593	16	6	fostering	foster	VERB
abr-593	16	7	consumer	consumer	NOUN
abr-593	16	8	loyalty	loyalty	NOUN
abr-593	16	9	and	and	CCONJ
abr-593	16	10	encouraging	encourage	VERB
abr-593	16	11	repeat	repeat	NOUN
abr-593	16	12	purchases	purchase	NOUN
abr-593	16	13	.	.	PUNCT
abr-593	17	1	aggarwal	aggarwal	NOUN
abr-593	17	2	and	and	CCONJ
abr-593	17	3	mcgill	mcgill	PROPN
abr-593	17	4	(	(	PUNCT
abr-593	17	5	2012	2012	NUM
abr-593	17	6	)	)	PUNCT
abr-593	17	7	proposed	propose	VERB
abr-593	17	8	that	that	SCONJ
abr-593	17	9	brand	brand	NOUN
abr-593	17	10	anthropomorphism	anthropomorphism	NOUN
abr-593	17	11	triggered	trigger	VERB
abr-593	17	12	consumers	consumer	NOUN
abr-593	17	13	’	'	PUNCT
abr-593	17	14	automatic	automatic	ADJ
abr-593	17	15	goals	goal	NOUN
abr-593	17	16	to	to	PART
abr-593	17	17	have	have	VERB
abr-593	17	18	a	a	DET
abr-593	17	19	successful	successful	ADJ
abr-593	17	20	social	social	ADJ
abr-593	17	21	interaction	interaction	NOUN
abr-593	17	22	,	,	PUNCT
abr-593	17	23	so	so	SCONJ
abr-593	17	24	people	people	NOUN
abr-593	17	25	behave	behave	VERB
abr-593	17	26	differently	differently	ADV
abr-593	17	27	towards	towards	ADP
abr-593	17	28	anthropomorphized	anthropomorphized	ADJ
abr-593	17	29	vs.	vs.	CCONJ
abr-593	17	30	non	non	ADJ
abr-593	17	31	-	-	ADJ
abr-593	17	32	anthropomorphized	anthropomorphized	ADJ
abr-593	17	33	brands	brand	NOUN
abr-593	17	34	.	.	PUNCT
abr-593	18	1	additionally	additionally	ADV
abr-593	18	2	,	,	PUNCT
abr-593	18	3	research	research	NOUN
abr-593	18	4	by	by	ADP
abr-593	18	5	puzakova	puzakova	NOUN
abr-593	18	6	et	et	PROPN
abr-593	18	7	al	al	PROPN
abr-593	18	8	.	.	PROPN
abr-593	19	1	(	(	PUNCT
abr-593	19	2	2013	2013	NUM
abr-593	19	3	)	)	PUNCT
abr-593	19	4	indicates	indicate	VERB
abr-593	19	5	that	that	SCONJ
abr-593	19	6	consumers	consumer	NOUN
abr-593	19	7	are	be	AUX
abr-593	19	8	more	more	ADV
abr-593	19	9	inclined	inclined	ADJ
abr-593	19	10	to	to	PART
abr-593	19	11	interact	interact	VERB
abr-593	19	12	with	with	ADP
abr-593	19	13	brands	brand	NOUN
abr-593	19	14	that	that	PRON
abr-593	19	15	exhibit	exhibit	VERB
abr-593	19	16	personality	personality	NOUN
abr-593	19	17	traits	trait	NOUN
abr-593	19	18	,	,	PUNCT
abr-593	19	19	whether	whether	SCONJ
abr-593	19	20	through	through	ADP
abr-593	19	21	social	social	ADJ
abr-593	19	22	media	medium	NOUN
abr-593	19	23	,	,	PUNCT
abr-593	19	24	brand	brand	NOUN
abr-593	19	25	communities	community	NOUN
abr-593	19	26	,	,	PUNCT
abr-593	19	27	or	or	CCONJ
abr-593	19	28	other	other	ADJ
abr-593	19	29	platforms	platform	NOUN
abr-593	19	30	.	.	PUNCT
abr-593	20	1	while	while	SCONJ
abr-593	20	2	some	some	DET
abr-593	20	3	brands	brand	NOUN
abr-593	20	4	have	have	AUX
abr-593	20	5	taken	take	VERB
abr-593	20	6	the	the	DET
abr-593	20	7	bold	bold	ADJ
abr-593	20	8	step	step	NOUN
abr-593	20	9	of	of	ADP
abr-593	20	10	creating	create	VERB
abr-593	20	11	mascots	mascot	NOUN
abr-593	20	12	capable	capable	ADJ
abr-593	20	13	of	of	ADP
abr-593	20	14	speech	speech	NOUN
abr-593	20	15	,	,	PUNCT
abr-593	20	16	movement	movement	NOUN
abr-593	20	17	,	,	PUNCT
abr-593	20	18	and	and	CCONJ
abr-593	20	19	emotional	emotional	ADJ
abr-593	20	20	expression	expression	NOUN
abr-593	20	21	,	,	PUNCT
abr-593	20	22	reavey	reavey	NOUN
abr-593	20	23	et	et	NOUN
abr-593	20	24	al	al	PROPN
abr-593	20	25	.	.	PROPN
abr-593	21	1	(	(	PUNCT
abr-593	21	2	2018	2018	NUM
abr-593	21	3	)	)	PUNCT
abr-593	21	4	propose	propose	VERB
abr-593	21	5	that	that	SCONJ
abr-593	21	6	brand	brand	NOUN
abr-593	21	7	personification	personification	NOUN
abr-593	21	8	can	can	AUX
abr-593	21	9	be	be	AUX
abr-593	21	10	achieved	achieve	VERB
abr-593	21	11	in	in	ADP
abr-593	21	12	more	more	ADV
abr-593	21	13	subtle	subtle	ADJ
abr-593	21	14	ways	way	NOUN
abr-593	21	15	.	.	PUNCT
abr-593	22	1	simply	simply	ADV
abr-593	22	2	referring	refer	VERB
abr-593	22	3	to	to	ADP
abr-593	22	4	the	the	DET
abr-593	22	5	brand	brand	NOUN
abr-593	22	6	using	use	VERB
abr-593	22	7	human	human	ADJ
abr-593	22	8	language	language	NOUN
abr-593	22	9	or	or	CCONJ
abr-593	22	10	imbuing	imbue	VERB
abr-593	22	11	the	the	DET
abr-593	22	12	product	product	NOUN
abr-593	22	13	itself	itself	PRON
abr-593	22	14	with	with	ADP
abr-593	22	15	anthropomorphic	anthropomorphic	ADJ
abr-593	22	16	traits	trait	NOUN
abr-593	22	17	can	can	AUX
abr-593	22	18	evoke	evoke	VERB
abr-593	22	19	similar	similar	ADJ
abr-593	22	20	feelings	feeling	NOUN
abr-593	22	21	of	of	ADP
abr-593	22	22	connection	connection	NOUN
abr-593	22	23	and	and	CCONJ
abr-593	22	24	familiarity	familiarity	NOUN
abr-593	22	25	.	.	PUNCT
abr-593	23	1	for	for	ADP
abr-593	23	2	instance	instance	NOUN
abr-593	23	3	,	,	PUNCT
abr-593	23	4	a	a	DET
abr-593	23	5	yogurt	yogurt	ADJ
abr-593	23	6	bottle	bottle	NOUN
abr-593	23	7	shaped	shape	VERB
abr-593	23	8	like	like	ADP
abr-593	23	9	an	an	DET
abr-593	23	10	hourglass	hourglass	NOUN
abr-593	23	11	resembling	resemble	VERB
abr-593	23	12	the	the	DET
abr-593	23	13	human	human	ADJ
abr-593	23	14	body	body	NOUN
abr-593	23	15	subtly	subtly	ADV
abr-593	23	16	reinforces	reinforce	VERB
abr-593	23	17	notions	notion	NOUN
abr-593	23	18	of	of	ADP
abr-593	23	19	health	health	NOUN
abr-593	23	20	and	and	CCONJ
abr-593	23	21	vitality	vitality	NOUN
abr-593	23	22	,	,	PUNCT
abr-593	23	23	forging	forge	VERB
abr-593	23	24	a	a	DET
abr-593	23	25	personal	personal	ADJ
abr-593	23	26	bond	bond	NOUN
abr-593	23	27	between	between	ADP
abr-593	23	28	the	the	DET
abr-593	23	29	consumer	consumer	NOUN
abr-593	23	30	and	and	CCONJ
abr-593	23	31	the	the	DET
abr-593	23	32	brand	brand	NOUN
abr-593	23	33	.	.	PUNCT
abr-593	24	1	despite	despite	SCONJ
abr-593	24	2	the	the	DET
abr-593	24	3	widespread	widespread	ADJ
abr-593	24	4	use	use	NOUN
abr-593	24	5	of	of	ADP
abr-593	24	6	anthropomorphism	anthropomorphism	NOUN
abr-593	24	7	in	in	ADP
abr-593	24	8	advertising	advertising	NOUN
abr-593	24	9	,	,	PUNCT
abr-593	24	10	two	two	NUM
abr-593	24	11	critical	critical	ADJ
abr-593	24	12	areas	area	NOUN
abr-593	24	13	remain	remain	VERB
abr-593	24	14	relatively	relatively	ADV
abr-593	24	15	unexplored	unexplored	ADJ
abr-593	24	16	:	:	PUNCT
abr-593	24	17	i	i	NOUN
abr-593	24	18	)	)	PUNCT
abr-593	24	19	the	the	DET
abr-593	24	20	varying	vary	VERB
abr-593	24	21	effectiveness	effectiveness	NOUN
abr-593	24	22	of	of	ADP
abr-593	24	23	different	different	ADJ
abr-593	24	24	forms	form	NOUN
abr-593	24	25	of	of	ADP
abr-593	24	26	brand	brand	NOUN
abr-593	24	27	anthropomorphism	anthropomorphism	NOUN
abr-593	24	28	and	and	CCONJ
abr-593	24	29	ii	ii	NOUN
abr-593	24	30	)	)	PUNCT
abr-593	24	31	the	the	DET
abr-593	24	32	possible	possible	ADJ
abr-593	24	33	impact	impact	NOUN
abr-593	24	34	of	of	ADP
abr-593	24	35	these	these	DET
abr-593	24	36	strategies	strategy	NOUN
abr-593	24	37	across	across	ADP
abr-593	24	38	diverse	diverse	ADJ
abr-593	24	39	product	product	NOUN
abr-593	24	40	categories	category	NOUN
abr-593	24	41	.	.	PUNCT
abr-593	25	1	understanding	understand	VERB
abr-593	25	2	these	these	DET
abr-593	25	3	nuances	nuance	NOUN
abr-593	25	4	is	be	AUX
abr-593	25	5	essential	essential	ADJ
abr-593	25	6	for	for	ADP
abr-593	25	7	marketers	marketer	NOUN
abr-593	25	8	seeking	seek	VERB
abr-593	25	9	to	to	PART
abr-593	25	10	maximize	maximize	VERB
abr-593	25	11	the	the	DET
abr-593	25	12	potential	potential	NOUN
abr-593	25	13	of	of	ADP
abr-593	25	14	brand	brand	NOUN
abr-593	25	15	personification	personification	NOUN
abr-593	25	16	in	in	ADP
abr-593	25	17	their	their	PRON
abr-593	25	18	campaigns	campaign	NOUN
abr-593	25	19	and	and	CCONJ
abr-593	25	20	tailor	tailor	VERB
abr-593	25	21	their	their	PRON
abr-593	25	22	approaches	approach	NOUN
abr-593	25	23	to	to	PART
abr-593	25	24	resonate	resonate	VERB
abr-593	25	25	with	with	ADP
abr-593	25	26	specific	specific	ADJ
abr-593	25	27	target	target	NOUN
abr-593	25	28	audiences	audience	NOUN
abr-593	25	29	.	.	PUNCT
abr-593	26	1	in	in	ADP
abr-593	26	2	essence	essence	NOUN
abr-593	26	3	,	,	PUNCT
abr-593	26	4	the	the	DET
abr-593	26	5	practice	practice	NOUN
abr-593	26	6	of	of	ADP
abr-593	26	7	imbuing	imbue	VERB
abr-593	26	8	brands	brand	NOUN
abr-593	26	9	with	with	ADP
abr-593	26	10	human	human	NOUN
abr-593	26	11	-	-	PUNCT
abr-593	26	12	like	like	ADJ
abr-593	26	13	qualities	quality	NOUN
abr-593	26	14	has	have	AUX
abr-593	26	15	become	become	VERB
abr-593	26	16	a	a	DET
abr-593	26	17	cornerstone	cornerstone	NOUN
abr-593	26	18	of	of	ADP
abr-593	26	19	modern	modern	ADJ
abr-593	26	20	marketing	marketing	NOUN
abr-593	26	21	,	,	PUNCT
abr-593	26	22	blurring	blur	VERB
abr-593	26	23	the	the	DET
abr-593	26	24	lines	line	NOUN
abr-593	26	25	between	between	ADP
abr-593	26	26	products	product	NOUN
abr-593	26	27	and	and	CCONJ
abr-593	26	28	personalities	personality	NOUN
abr-593	26	29	,	,	PUNCT
abr-593	26	30	and	and	CCONJ
abr-593	26	31	forging	forge	VERB
abr-593	26	32	enduring	enduring	ADJ
abr-593	26	33	connections	connection	NOUN
abr-593	26	34	with	with	ADP
abr-593	26	35	consumers	consumer	NOUN
abr-593	26	36	that	that	PRON
abr-593	26	37	transcend	transcend	VERB
abr-593	26	38	mere	mere	ADJ
abr-593	26	39	transactions	transaction	NOUN
abr-593	26	40	.	.	PUNCT
abr-593	27	1	recent	recent	ADJ
abr-593	27	2	research	research	NOUN
abr-593	27	3	conducted	conduct	VERB
abr-593	27	4	by	by	ADP
abr-593	27	5	puzakova	puzakova	PROPN
abr-593	27	6	&	&	CCONJ
abr-593	27	7	kwak	kwak	PROPN
abr-593	27	8	(	(	PUNCT
abr-593	27	9	2023	2023	NUM
abr-593	27	10	)	)	PUNCT
abr-593	27	11	sheds	shed	VERB
abr-593	27	12	light	light	NOUN
abr-593	27	13	on	on	ADP
abr-593	27	14	these	these	DET
abr-593	27	15	areas	area	NOUN
abr-593	27	16	by	by	ADP
abr-593	27	17	revealing	reveal	VERB
abr-593	27	18	that	that	SCONJ
abr-593	27	19	the	the	DET
abr-593	27	20	presence	presence	NOUN
abr-593	27	21	of	of	ADP
abr-593	27	22	multiple	multiple	ADJ
abr-593	27	23	anthropomorphized	anthropomorphized	ADJ
abr-593	27	24	entities	entity	NOUN
abr-593	27	25	,	,	PUNCT
abr-593	27	26	known	know	VERB
abr-593	27	27	as	as	ADP
abr-593	27	28	collective	collective	ADJ
abr-593	27	29	brands	brand	NOUN
abr-593	27	30	,	,	PUNCT
abr-593	27	31	can	can	AUX
abr-593	27	32	decrease	decrease	VERB
abr-593	27	33	advertising	advertising	NOUN
abr-593	27	34	effectiveness	effectiveness	NOUN
abr-593	27	35	compared	compare	VERB
abr-593	27	36	to	to	ADP
abr-593	27	37	anthropomorphized	anthropomorphized	ADJ
abr-593	27	38	solo	solo	NOUN
abr-593	27	39	brands	brand	NOUN
abr-593	27	40	.	.	PUNCT
abr-593	28	1	anthropomorphized	anthropomorphized	ADJ
abr-593	28	2	collective	collective	ADJ
abr-593	28	3	brands	brand	NOUN
abr-593	28	4	were	be	AUX
abr-593	28	5	conceptualized	conceptualize	VERB
abr-593	28	6	here	here	ADV
abr-593	28	7	as	as	ADP
abr-593	28	8	brand	brand	NOUN
abr-593	28	9	communication	communication	NOUN
abr-593	28	10	that	that	PRON
abr-593	28	11	includes	include	VERB
abr-593	28	12	cues	cue	NOUN
abr-593	28	13	of	of	ADP
abr-593	28	14	multiple	multiple	ADJ
abr-593	28	15	entitles	entitle	NOUN
abr-593	28	16	leading	lead	VERB
abr-593	28	17	to	to	ADP
abr-593	28	18	the	the	DET
abr-593	28	19	perception	perception	NOUN
abr-593	28	20	of	of	ADP
abr-593	28	21	a	a	DET
abr-593	28	22	collective	collective	ADJ
abr-593	28	23	presence	presence	NOUN
abr-593	28	24	of	of	ADP
abr-593	28	25	the	the	DET
abr-593	28	26	brand	brand	NOUN
abr-593	28	27	.	.	PUNCT
abr-593	29	1	advertisements	advertisement	NOUN
abr-593	29	2	using	use	VERB
abr-593	29	3	multiple	multiple	ADJ
abr-593	29	4	anthropomorphized	anthropomorphized	ADJ
abr-593	29	5	entities	entity	NOUN
abr-593	29	6	(	(	PUNCT
abr-593	29	7	e.g.	e.g.	ADV
abr-593	29	8	,	,	PUNCT
abr-593	29	9	multiple	multiple	ADJ
abr-593	29	10	humanlike	humanlike	NOUN
abr-593	29	11	characters	character	NOUN
abr-593	29	12	,	,	PUNCT
abr-593	29	13	brand	brand	NOUN
abr-593	29	14	characters	character	NOUN
abr-593	29	15	,	,	PUNCT
abr-593	29	16	or	or	CCONJ
abr-593	29	17	mascots	mascot	NOUN
abr-593	29	18	)	)	PUNCT
abr-593	29	19	are	be	AUX
abr-593	29	20	quite	quite	ADV
abr-593	29	21	common	common	ADJ
abr-593	29	22	in	in	ADP
abr-593	29	23	the	the	DET
abr-593	29	24	industry	industry	NOUN
abr-593	29	25	.	.	PUNCT
abr-593	30	1	examples	example	NOUN
abr-593	30	2	of	of	ADP
abr-593	30	3	such	such	ADJ
abr-593	30	4	brands	brand	NOUN
abr-593	30	5	are	be	AUX
abr-593	30	6	belgian	belgian	ADJ
abr-593	30	7	boys	boy	NOUN
abr-593	30	8	,	,	PUNCT
abr-593	30	9	birch	birch	NOUN
abr-593	30	10	benders	bender	NOUN
abr-593	30	11	,	,	PUNCT
abr-593	30	12	and	and	CCONJ
abr-593	30	13	m&m	m&m	NOUN
abr-593	30	14	.	.	PUNCT
abr-593	31	1	the	the	DET
abr-593	31	2	findings	finding	NOUN
abr-593	31	3	that	that	PRON
abr-593	31	4	such	such	ADJ
abr-593	31	5	collective	collective	ADJ
abr-593	31	6	brands	brand	NOUN
abr-593	31	7	harm	harm	NOUN
abr-593	31	8	brand	brand	NOUN
abr-593	31	9	evaluation	evaluation	NOUN
abr-593	31	10	are	be	AUX
abr-593	31	11	robust	robust	ADJ
abr-593	31	12	across	across	ADP
abr-593	31	13	research	research	NOUN
abr-593	31	14	studies	study	NOUN
abr-593	31	15	and	and	CCONJ
abr-593	31	16	surprisingly	surprisingly	ADV
abr-593	31	17	,	,	PUNCT
abr-593	31	18	this	this	DET
abr-593	31	19	effect	effect	NOUN
abr-593	31	20	is	be	AUX
abr-593	31	21	more	more	ADV
abr-593	31	22	pronounced	pronounced	ADJ
abr-593	31	23	among	among	ADP
abr-593	31	24	women	woman	NOUN
abr-593	31	25	,	,	PUNCT
abr-593	31	26	who	who	PRON
abr-593	31	27	tend	tend	VERB
abr-593	31	28	to	to	PART
abr-593	31	29	develop	develop	VERB
abr-593	31	30	lower	low	ADJ
abr-593	31	31	expectations	expectation	NOUN
abr-593	31	32	of	of	ADP
abr-593	31	33	the	the	DET
abr-593	31	34	consumer	consumer	NOUN
abr-593	31	35	-	-	PUNCT
abr-593	31	36	brand	brand	NOUN
abr-593	31	37	relationship	relationship	NOUN
abr-593	31	38	with	with	ADP
abr-593	31	39	collective	collective	ADJ
abr-593	31	40	brands	brand	NOUN
abr-593	31	41	.	.	PUNCT
abr-593	32	1	in	in	ADP
abr-593	32	2	contrast	contrast	NOUN
abr-593	32	3	,	,	PUNCT
abr-593	32	4	studies	study	NOUN
abr-593	32	5	found	find	VERB
abr-593	32	6	no	no	DET
abr-593	32	7	effect	effect	NOUN
abr-593	32	8	of	of	ADP
abr-593	32	9	collective	collective	ADJ
abr-593	32	10	brands	brand	NOUN
abr-593	32	11	on	on	ADP
abr-593	32	12	men	man	NOUN
abr-593	32	13	.	.	PUNCT
abr-593	33	1	this	this	DET
abr-593	33	2	disparity	disparity	NOUN
abr-593	33	3	in	in	ADP
abr-593	33	4	perception	perception	NOUN
abr-593	33	5	suggests	suggest	VERB
abr-593	33	6	a	a	DET
abr-593	33	7	nuanced	nuanced	ADJ
abr-593	33	8	interplay	interplay	NOUN
abr-593	33	9	between	between	ADP
abr-593	33	10	brand	brand	NOUN
abr-593	33	11	anthropomorphism	anthropomorphism	NOUN
abr-593	33	12	and	and	CCONJ
abr-593	33	13	gender	gender	NOUN
abr-593	33	14	dynamics	dynamic	NOUN
abr-593	33	15	,	,	PUNCT
abr-593	33	16	shedding	shed	VERB
abr-593	33	17	light	light	NOUN
abr-593	33	18	on	on	ADP
abr-593	33	19	the	the	DET
abr-593	33	20	divergent	divergent	ADJ
abr-593	33	21	ways	way	NOUN
abr-593	33	22	in	in	ADP
abr-593	33	23	which	which	PRON
abr-593	33	24	men	man	NOUN
abr-593	33	25	and	and	CCONJ
abr-593	33	26	women	woman	NOUN
abr-593	33	27	engage	engage	VERB
abr-593	33	28	with	with	ADP
abr-593	33	29	anthropomorphized	anthropomorphized	ADJ
abr-593	33	30	collective	collective	ADJ
abr-593	33	31	brands	brand	NOUN
abr-593	33	32	.	.	PUNCT
abr-593	34	1	the	the	DET
abr-593	34	2	evidence	evidence	NOUN
abr-593	34	3	pointing	point	VERB
abr-593	34	4	to	to	ADP
abr-593	34	5	the	the	DET
abr-593	34	6	negative	negative	ADJ
abr-593	34	7	effects	effect	NOUN
abr-593	34	8	of	of	ADP
abr-593	34	9	collective	collective	ADJ
abr-593	34	10	brands	brand	NOUN
abr-593	34	11	on	on	ADP
abr-593	34	12	brand	brand	NOUN
abr-593	34	13	evaluation	evaluation	NOUN
abr-593	34	14	sparks	spark	VERB
abr-593	34	15	curiosity	curiosity	NOUN
abr-593	34	16	about	about	ADP
abr-593	34	17	why	why	SCONJ
abr-593	34	18	such	such	ADJ
abr-593	34	19	brands	brand	NOUN
abr-593	34	20	remain	remain	VERB
abr-593	34	21	popular	popular	ADJ
abr-593	34	22	in	in	ADP
abr-593	34	23	the	the	DET
abr-593	34	24	industry	industry	NOUN
abr-593	34	25	.	.	PUNCT
abr-593	35	1	this	this	PRON
abr-593	35	2	raises	raise	VERB
abr-593	35	3	interesting	interesting	ADJ
abr-593	35	4	questions	question	NOUN
abr-593	35	5	about	about	ADP
abr-593	35	6	the	the	DET
abr-593	35	7	effectiveness	effectiveness	NOUN
abr-593	35	8	of	of	ADP
abr-593	35	9	branding	branding	NOUN
abr-593	35	10	strategies	strategy	NOUN
abr-593	35	11	and	and	CCONJ
abr-593	35	12	the	the	DET
abr-593	35	13	contexts	context	NOUN
abr-593	35	14	that	that	PRON
abr-593	35	15	might	might	AUX
abr-593	35	16	influence	influence	VERB
abr-593	35	17	their	their	PRON
abr-593	35	18	impact	impact	NOUN
abr-593	35	19	.	.	PUNCT
abr-593	36	1	although	although	SCONJ
abr-593	36	2	collective	collective	ADJ
abr-593	36	3	brands	brand	NOUN
abr-593	36	4	are	be	AUX
abr-593	36	5	widely	widely	ADV
abr-593	36	6	used	use	VERB
abr-593	36	7	,	,	PUNCT
abr-593	36	8	their	their	PRON
abr-593	36	9	drawbacks	drawback	NOUN
abr-593	36	10	compared	compare	VERB
abr-593	36	11	to	to	ADP
abr-593	36	12	solo	solo	NOUN
abr-593	36	13	brands	brand	NOUN
abr-593	36	14	are	be	AUX
abr-593	36	15	unclear	unclear	ADJ
abr-593	36	16	.	.	PUNCT
abr-593	37	1	this	this	DET
abr-593	37	2	study	study	NOUN
abr-593	37	3	aims	aim	VERB
abr-593	37	4	to	to	PART
abr-593	37	5	fill	fill	VERB
abr-593	37	6	this	this	DET
abr-593	37	7	gap	gap	NOUN
abr-593	37	8	by	by	ADP
abr-593	37	9	examining	examine	VERB
abr-593	37	10	how	how	SCONJ
abr-593	37	11	different	different	ADJ
abr-593	37	12	types	type	NOUN
abr-593	37	13	of	of	ADP
abr-593	37	14	brand	brand	NOUN
abr-593	37	15	anthropomorphism	anthropomorphism	NOUN
abr-593	37	16	—	—	PUNCT
abr-593	37	17	specifically	specifically	ADV
abr-593	37	18	,	,	PUNCT
abr-593	37	19	collective	collective	ADJ
abr-593	37	20	versus	versus	ADP
abr-593	37	21	solo	solo	NOUN
abr-593	37	22	—	—	PUNCT
abr-593	37	23	impact	impact	NOUN
abr-593	37	24	consumer	consumer	NOUN
abr-593	37	25	monetary	monetary	ADJ
abr-593	37	26	decision	decision	NOUN
abr-593	37	27	-	-	PUNCT
abr-593	37	28	making	making	NOUN
abr-593	37	29	.	.	PUNCT
abr-593	38	1	despite	despite	SCONJ
abr-593	38	2	a	a	DET
abr-593	38	3	growing	grow	VERB
abr-593	38	4	interest	interest	NOUN
abr-593	38	5	in	in	ADP
abr-593	38	6	branding	branding	NOUN
abr-593	38	7	and	and	CCONJ
abr-593	38	8	consumer	consumer	NOUN
abr-593	38	9	behavior	behavior	NOUN
abr-593	38	10	,	,	PUNCT
abr-593	38	11	there	there	PRON
abr-593	38	12	is	be	VERB
abr-593	38	13	a	a	DET
abr-593	38	14	lack	lack	NOUN
abr-593	38	15	of	of	ADP
abr-593	38	16	research	research	NOUN
abr-593	38	17	exploring	explore	VERB
abr-593	38	18	how	how	SCONJ
abr-593	38	19	branding	branding	NOUN
abr-593	38	20	strategies	strategy	NOUN
abr-593	38	21	affect	affect	VERB
abr-593	38	22	monetary	monetary	ADJ
abr-593	38	23	decisions	decision	NOUN
abr-593	38	24	.	.	PUNCT
abr-593	39	1	thus	thus	ADV
abr-593	39	2	,	,	PUNCT
abr-593	39	3	this	this	DET
abr-593	39	4	study	study	NOUN
abr-593	39	5	seeks	seek	VERB
abr-593	39	6	to	to	PART
abr-593	39	7	shed	shed	VERB
abr-593	39	8	light	light	NOUN
abr-593	39	9	on	on	ADP
abr-593	39	10	how	how	SCONJ
abr-593	39	11	brand	brand	NOUN
abr-593	39	12	personification	personification	NOUN
abr-593	39	13	strategies	strategy	NOUN
abr-593	39	14	influence	influence	VERB
abr-593	39	15	financial	financial	ADJ
abr-593	39	16	choices	choice	NOUN
abr-593	39	17	,	,	PUNCT
abr-593	39	18	a	a	DET
abr-593	39	19	crucial	crucial	ADJ
abr-593	39	20	area	area	NOUN
abr-593	39	21	for	for	ADP
abr-593	39	22	marketers	marketer	NOUN
abr-593	39	23	and	and	CCONJ
abr-593	39	24	consumers	consumer	NOUN
abr-593	39	25	alike	alike	ADV
abr-593	39	26	.	.	PUNCT
abr-593	40	1	this	this	DET
abr-593	40	2	research	research	NOUN
abr-593	40	3	focuses	focus	VERB
abr-593	40	4	on	on	ADP
abr-593	40	5	two	two	NUM
abr-593	40	6	main	main	ADJ
abr-593	40	7	questions	question	NOUN
abr-593	40	8	:	:	PUNCT
abr-593	40	9	first	first	ADV
abr-593	40	10	,	,	PUNCT
abr-593	40	11	does	do	AUX
abr-593	40	12	the	the	DET
abr-593	40	13	type	type	NOUN
abr-593	40	14	of	of	ADP
abr-593	40	15	brand	brand	NOUN
abr-593	40	16	anthropomorphism	anthropomorphism	NOUN
abr-593	40	17	—	—	PUNCT
abr-593	40	18	collective	collective	ADJ
abr-593	40	19	or	or	CCONJ
abr-593	40	20	solo	solo	NOUN
abr-593	40	21	—	—	PUNCT
abr-593	40	22	affect	affect	VERB
abr-593	40	23	monetary	monetary	ADJ
abr-593	40	24	decisions	decision	NOUN
abr-593	40	25	?	?	PUNCT
abr-593	41	1	second	second	ADJ
abr-593	41	2	,	,	PUNCT
abr-593	41	3	what	what	DET
abr-593	41	4	underlying	underlie	VERB
abr-593	41	5	3	3	NUM
abr-593	41	6	factors	factor	NOUN
abr-593	41	7	—	—	PUNCT
abr-593	41	8	mediators	mediator	NOUN
abr-593	41	9	or	or	CCONJ
abr-593	41	10	moderators	moderator	NOUN
abr-593	41	11	—	—	PUNCT
abr-593	41	12	contribute	contribute	VERB
abr-593	41	13	to	to	ADP
abr-593	41	14	consumers	consumer	NOUN
abr-593	41	15	'	'	PART
abr-593	41	16	preferences	preference	NOUN
abr-593	41	17	for	for	ADP
abr-593	41	18	collective	collective	ADJ
abr-593	41	19	brands	brand	NOUN
abr-593	41	20	over	over	ADP
abr-593	41	21	solo	solo	ADJ
abr-593	41	22	ones	one	NOUN
abr-593	41	23	?	?	PUNCT
abr-593	42	1	by	by	ADP
abr-593	42	2	exploring	explore	VERB
abr-593	42	3	these	these	DET
abr-593	42	4	questions	question	NOUN
abr-593	42	5	,	,	PUNCT
abr-593	42	6	this	this	DET
abr-593	42	7	study	study	NOUN
abr-593	42	8	aims	aim	VERB
abr-593	42	9	to	to	PART
abr-593	42	10	provide	provide	VERB
abr-593	42	11	insights	insight	NOUN
abr-593	42	12	into	into	ADP
abr-593	42	13	how	how	SCONJ
abr-593	42	14	branding	branding	NOUN
abr-593	42	15	strategies	strategy	NOUN
abr-593	42	16	shape	shape	VERB
abr-593	42	17	consumer	consumer	NOUN
abr-593	42	18	financial	financial	ADJ
abr-593	42	19	behavior	behavior	NOUN
abr-593	42	20	.	.	PUNCT
abr-593	43	1	to	to	PART
abr-593	43	2	address	address	VERB
abr-593	43	3	these	these	DET
abr-593	43	4	questions	question	NOUN
abr-593	43	5	,	,	PUNCT
abr-593	43	6	a	a	DET
abr-593	43	7	series	series	NOUN
abr-593	43	8	of	of	ADP
abr-593	43	9	theoretically	theoretically	ADV
abr-593	43	10	grounded	ground	VERB
abr-593	43	11	hypotheses	hypothesis	NOUN
abr-593	43	12	were	be	AUX
abr-593	43	13	developed	develop	VERB
abr-593	43	14	and	and	CCONJ
abr-593	43	15	tested	test	VERB
abr-593	43	16	through	through	ADP
abr-593	43	17	two	two	NUM
abr-593	43	18	between	between	ADP
abr-593	43	19	-	-	PUNCT
abr-593	43	20	subject	subject	NOUN
abr-593	43	21	experiments	experiment	NOUN
abr-593	43	22	conducted	conduct	VERB
abr-593	43	23	in	in	ADP
abr-593	43	24	the	the	DET
abr-593	43	25	contexts	contexts	NOUN
abr-593	43	26	of	of	ADP
abr-593	43	27	financial	financial	ADJ
abr-593	43	28	services	service	NOUN
abr-593	43	29	(	(	PUNCT
abr-593	43	30	buy	buy	VERB
abr-593	43	31	now	now	ADV
abr-593	43	32	,	,	PUNCT
abr-593	43	33	pay	pay	VERB
abr-593	43	34	later	later	ADV
abr-593	43	35	)	)	PUNCT
abr-593	43	36	and	and	CCONJ
abr-593	43	37	money	money	NOUN
abr-593	43	38	donation	donation	NOUN
abr-593	43	39	.	.	PUNCT
abr-593	44	1	this	this	DET
abr-593	44	2	research	research	NOUN
abr-593	44	3	focuses	focus	VERB
abr-593	44	4	on	on	ADP
abr-593	44	5	the	the	DET
abr-593	44	6	consumers	consumer	NOUN
abr-593	44	7	within	within	ADP
abr-593	44	8	the	the	DET
abr-593	44	9	united	united	PROPN
abr-593	44	10	states	states	PROPN
abr-593	44	11	for	for	ADP
abr-593	44	12	a	a	DET
abr-593	44	13	few	few	ADJ
abr-593	44	14	reasons	reason	NOUN
abr-593	44	15	.	.	PUNCT
abr-593	45	1	first	first	ADV
abr-593	45	2	,	,	PUNCT
abr-593	45	3	the	the	DET
abr-593	45	4	country	country	NOUN
abr-593	45	5	boasts	boast	VERB
abr-593	45	6	a	a	DET
abr-593	45	7	vast	vast	ADJ
abr-593	45	8	diverse	diverse	ADJ
abr-593	45	9	consumer	consumer	NOUN
abr-593	45	10	market	market	NOUN
abr-593	45	11	representing	represent	VERB
abr-593	45	12	various	various	ADJ
abr-593	45	13	demographics	demographic	NOUN
abr-593	45	14	,	,	PUNCT
abr-593	45	15	cultures	culture	NOUN
abr-593	45	16	,	,	PUNCT
abr-593	45	17	and	and	CCONJ
abr-593	45	18	preferences	preference	NOUN
abr-593	45	19	.	.	PUNCT
abr-593	46	1	conducting	conduct	VERB
abr-593	46	2	research	research	NOUN
abr-593	46	3	in	in	ADP
abr-593	46	4	the	the	DET
abr-593	46	5	country	country	NOUN
abr-593	46	6	provides	provide	VERB
abr-593	46	7	insights	insight	NOUN
abr-593	46	8	into	into	ADP
abr-593	46	9	a	a	DET
abr-593	46	10	broad	broad	ADJ
abr-593	46	11	spectrum	spectrum	NOUN
abr-593	46	12	of	of	ADP
abr-593	46	13	consumers	consumer	NOUN
abr-593	46	14	.	.	PUNCT
abr-593	47	1	moreover	moreover	ADV
abr-593	47	2	,	,	PUNCT
abr-593	47	3	the	the	DET
abr-593	47	4	selection	selection	NOUN
abr-593	47	5	of	of	ADP
abr-593	47	6	the	the	DET
abr-593	47	7	united	united	PROPN
abr-593	47	8	states	states	PROPN
abr-593	47	9	as	as	ADP
abr-593	47	10	the	the	DET
abr-593	47	11	primary	primary	ADJ
abr-593	47	12	locus	locus	NOUN
abr-593	47	13	of	of	ADP
abr-593	47	14	investigation	investigation	NOUN
abr-593	47	15	is	be	AUX
abr-593	47	16	substantiated	substantiate	VERB
abr-593	47	17	by	by	ADP
abr-593	47	18	its	its	PRON
abr-593	47	19	status	status	NOUN
abr-593	47	20	as	as	ADP
abr-593	47	21	a	a	DET
abr-593	47	22	global	global	ADJ
abr-593	47	23	leader	leader	NOUN
abr-593	47	24	in	in	ADP
abr-593	47	25	technological	technological	ADJ
abr-593	47	26	innovation	innovation	NOUN
abr-593	47	27	,	,	PUNCT
abr-593	47	28	particularly	particularly	ADV
abr-593	47	29	evident	evident	ADJ
abr-593	47	30	within	within	ADP
abr-593	47	31	the	the	DET
abr-593	47	32	area	area	NOUN
abr-593	47	33	of	of	ADP
abr-593	47	34	retail	retail	ADJ
abr-593	47	35	and	and	CCONJ
abr-593	47	36	payment	payment	NOUN
abr-593	47	37	technologies	technology	NOUN
abr-593	47	38	(	(	PUNCT
abr-593	47	39	imd	imd	PROPN
abr-593	47	40	world	world	PROPN
abr-593	47	41	competitiveness	competitiveness	NOUN
abr-593	47	42	ranking	ranking	NOUN
abr-593	47	43	,	,	PUNCT
abr-593	47	44	2023	2023	NUM
abr-593	47	45	;	;	PUNCT
abr-593	47	46	mckinsey	mckinsey	NOUN
abr-593	47	47	&	&	CCONJ
abr-593	47	48	company	company	NOUN
abr-593	47	49	,	,	PUNCT
abr-593	47	50	2022	2022	NUM
abr-593	47	51	;	;	PUNCT
abr-593	47	52	world	world	NOUN
abr-593	47	53	intellectual	intellectual	ADJ
abr-593	47	54	property	property	NOUN
abr-593	47	55	organization	organization	NOUN
abr-593	47	56	,	,	PUNCT
abr-593	47	57	2023	2023	NUM
abr-593	47	58	)	)	PUNCT
abr-593	47	59	.	.	PUNCT
abr-593	48	1	given	give	VERB
abr-593	48	2	the	the	DET
abr-593	48	3	overarching	overarching	ADJ
abr-593	48	4	goal	goal	NOUN
abr-593	48	5	of	of	ADP
abr-593	48	6	this	this	DET
abr-593	48	7	study	study	NOUN
abr-593	48	8	is	be	AUX
abr-593	48	9	to	to	PART
abr-593	48	10	investigate	investigate	VERB
abr-593	48	11	the	the	DET
abr-593	48	12	dynamics	dynamic	NOUN
abr-593	48	13	underpinning	underpin	VERB
abr-593	48	14	consumer	consumer	NOUN
abr-593	48	15	evaluations	evaluation	NOUN
abr-593	48	16	of	of	ADP
abr-593	48	17	collective	collective	ADJ
abr-593	48	18	brands	brand	NOUN
abr-593	48	19	in	in	ADP
abr-593	48	20	the	the	DET
abr-593	48	21	context	context	NOUN
abr-593	48	22	of	of	ADP
abr-593	48	23	financial	financial	ADJ
abr-593	48	24	decisions	decision	NOUN
abr-593	48	25	,	,	PUNCT
abr-593	48	26	it	it	PRON
abr-593	48	27	becomes	become	VERB
abr-593	48	28	vital	vital	ADJ
abr-593	48	29	to	to	PART
abr-593	48	30	anchor	anchor	VERB
abr-593	48	31	these	these	DET
abr-593	48	32	empirical	empirical	ADJ
abr-593	48	33	analyses	analysis	NOUN
abr-593	48	34	within	within	ADP
abr-593	48	35	a	a	DET
abr-593	48	36	context	context	NOUN
abr-593	48	37	where	where	SCONJ
abr-593	48	38	consumers	consumer	NOUN
abr-593	48	39	have	have	AUX
abr-593	48	40	been	be	AUX
abr-593	48	41	exposed	expose	VERB
abr-593	48	42	to	to	ADP
abr-593	48	43	an	an	DET
abr-593	48	44	innovative	innovative	ADJ
abr-593	48	45	payment	payment	NOUN
abr-593	48	46	option	option	NOUN
abr-593	48	47	of	of	ADP
abr-593	48	48	buy	buy	NOUN
abr-593	48	49	now	now	ADV
abr-593	48	50	,	,	PUNCT
abr-593	48	51	pay	pay	VERB
abr-593	48	52	later	later	ADV
abr-593	48	53	.	.	PUNCT
abr-593	49	1	buy	buy	VERB
abr-593	49	2	now	now	ADV
abr-593	49	3	,	,	PUNCT
abr-593	49	4	pay	pay	VERB
abr-593	49	5	later	later	ADV
abr-593	49	6	(	(	PUNCT
abr-593	49	7	bnpl	bnpl	NOUN
abr-593	49	8	)	)	PUNCT
abr-593	49	9	is	be	AUX
abr-593	49	10	a	a	DET
abr-593	49	11	financial	financial	ADJ
abr-593	49	12	service	service	NOUN
abr-593	49	13	that	that	PRON
abr-593	49	14	allows	allow	VERB
abr-593	49	15	consumers	consumer	NOUN
abr-593	49	16	to	to	PART
abr-593	49	17	purchase	purchase	VERB
abr-593	49	18	goods	good	NOUN
abr-593	49	19	and	and	CCONJ
abr-593	49	20	services	service	NOUN
abr-593	49	21	and	and	CCONJ
abr-593	49	22	defer	defer	VERB
abr-593	49	23	payment	payment	NOUN
abr-593	49	24	over	over	ADP
abr-593	49	25	a	a	DET
abr-593	49	26	specified	specified	ADJ
abr-593	49	27	period	period	NOUN
abr-593	49	28	,	,	PUNCT
abr-593	49	29	often	often	ADV
abr-593	49	30	without	without	ADP
abr-593	49	31	interest	interest	NOUN
abr-593	49	32	if	if	SCONJ
abr-593	49	33	payments	payment	NOUN
abr-593	49	34	are	be	AUX
abr-593	49	35	made	make	VERB
abr-593	49	36	within	within	ADP
abr-593	49	37	the	the	DET
abr-593	49	38	agreed	agree	VERB
abr-593	49	39	timeframe	timeframe	NOUN
abr-593	49	40	(	(	PUNCT
abr-593	49	41	consumer	consumer	NOUN
abr-593	49	42	financial	financial	PROPN
abr-593	49	43	protection	protection	PROPN
abr-593	49	44	bureau	bureau	NOUN
abr-593	49	45	,	,	PUNCT
abr-593	49	46	2022	2022	NUM
abr-593	49	47	)	)	PUNCT
abr-593	49	48	.	.	PUNCT
abr-593	50	1	according	accord	VERB
abr-593	50	2	to	to	ADP
abr-593	50	3	a	a	DET
abr-593	50	4	survey	survey	NOUN
abr-593	50	5	conducted	conduct	VERB
abr-593	50	6	by	by	ADP
abr-593	50	7	bankrate	bankrate	PROPN
abr-593	50	8	(	(	PUNCT
abr-593	50	9	2022	2022	NUM
abr-593	50	10	)	)	PUNCT
abr-593	50	11	,	,	PUNCT
abr-593	50	12	39	39	NUM
abr-593	50	13	%	%	NOUN
abr-593	50	14	of	of	ADP
abr-593	50	15	americans	americans	PROPN
abr-593	50	16	reported	report	VERB
abr-593	50	17	that	that	SCONJ
abr-593	50	18	they	they	PRON
abr-593	50	19	have	have	AUX
abr-593	50	20	used	use	VERB
abr-593	50	21	bnpl	bnpl	PROPN
abr-593	50	22	service	service	PROPN
abr-593	50	23	.	.	PUNCT
abr-593	51	1	fiftyfive	fiftyfive	ADJ
abr-593	51	2	percent	percent	NOUN
abr-593	51	3	of	of	ADP
abr-593	51	4	participants	participant	NOUN
abr-593	51	5	in	in	ADP
abr-593	51	6	the	the	DET
abr-593	51	7	millennial	millennial	ADJ
abr-593	51	8	age	age	NOUN
abr-593	51	9	group	group	NOUN
abr-593	51	10	reported	report	VERB
abr-593	51	11	that	that	SCONJ
abr-593	51	12	they	they	PRON
abr-593	51	13	have	have	AUX
abr-593	51	14	used	use	VERB
abr-593	51	15	bnpl	bnpl	PROPN
abr-593	51	16	and	and	CCONJ
abr-593	51	17	this	this	PRON
abr-593	51	18	is	be	AUX
abr-593	51	19	the	the	DET
abr-593	51	20	larger	large	ADJ
abr-593	51	21	percentage	percentage	NOUN
abr-593	51	22	across	across	ADP
abr-593	51	23	age	age	NOUN
abr-593	51	24	groups	group	NOUN
abr-593	51	25	(	(	PUNCT
abr-593	51	26	bankrate	bankrate	NOUN
abr-593	51	27	,	,	PUNCT
abr-593	51	28	2022	2022	NUM
abr-593	51	29	)	)	PUNCT
abr-593	51	30	.	.	PUNCT
abr-593	52	1	during	during	ADP
abr-593	52	2	the	the	DET
abr-593	52	3	period	period	NOUN
abr-593	52	4	of	of	ADP
abr-593	52	5	this	this	DET
abr-593	52	6	research	research	NOUN
abr-593	52	7	endeavor	endeavor	NOUN
abr-593	52	8	,	,	PUNCT
abr-593	52	9	no	no	DET
abr-593	52	10	definitive	definitive	ADJ
abr-593	52	11	market	market	NOUN
abr-593	52	12	leader	leader	NOUN
abr-593	52	13	had	have	AUX
abr-593	52	14	emerged	emerge	VERB
abr-593	52	15	within	within	ADP
abr-593	52	16	the	the	DET
abr-593	52	17	realm	realm	NOUN
abr-593	52	18	of	of	ADP
abr-593	52	19	this	this	DET
abr-593	52	20	payment	payment	NOUN
abr-593	52	21	option	option	NOUN
abr-593	52	22	in	in	ADP
abr-593	52	23	the	the	DET
abr-593	52	24	country	country	NOUN
abr-593	52	25	.	.	PUNCT
abr-593	53	1	noteworthy	noteworthy	ADJ
abr-593	53	2	contenders	contender	NOUN
abr-593	53	3	competing	compete	VERB
abr-593	53	4	in	in	ADP
abr-593	53	5	the	the	DET
abr-593	53	6	industry	industry	NOUN
abr-593	53	7	included	include	VERB
abr-593	53	8	affirm	affirm	NOUN
abr-593	53	9	,	,	PUNCT
abr-593	53	10	klarna	klarna	NOUN
abr-593	53	11	,	,	PUNCT
abr-593	53	12	and	and	CCONJ
abr-593	53	13	afterpay	afterpay	PROPN
abr-593	53	14	.	.	PUNCT
abr-593	54	1	the	the	DET
abr-593	54	2	research	research	NOUN
abr-593	54	3	participants	participant	NOUN
abr-593	54	4	were	be	AUX
abr-593	54	5	recruited	recruit	VERB
abr-593	54	6	through	through	ADP
abr-593	54	7	the	the	DET
abr-593	54	8	amazon	amazon	PROPN
abr-593	54	9	mechanical	mechanical	ADJ
abr-593	54	10	turk	turk	PROPN
abr-593	54	11	(	(	PUNCT
abr-593	54	12	mturk	mturk	PROPN
abr-593	54	13	)	)	PUNCT
abr-593	54	14	platform	platform	NOUN
abr-593	54	15	where	where	SCONJ
abr-593	54	16	researchers	researcher	NOUN
abr-593	54	17	can	can	AUX
abr-593	54	18	get	get	VERB
abr-593	54	19	online	online	ADJ
abr-593	54	20	crowdsourcing	crowdsource	VERB
abr-593	54	21	participants	participant	NOUN
abr-593	54	22	to	to	PART
abr-593	54	23	complete	complete	VERB
abr-593	54	24	tasks	task	NOUN
abr-593	54	25	.	.	PUNCT
abr-593	55	1	strikingly	strikingly	ADV
abr-593	55	2	,	,	PUNCT
abr-593	55	3	the	the	DET
abr-593	55	4	findings	finding	NOUN
abr-593	55	5	remain	remain	VERB
abr-593	55	6	consistent	consistent	ADJ
abr-593	55	7	across	across	ADP
abr-593	55	8	both	both	DET
abr-593	55	9	studies	study	NOUN
abr-593	55	10	and	and	CCONJ
abr-593	55	11	both	both	DET
abr-593	55	12	contexts	context	NOUN
abr-593	55	13	,	,	PUNCT
abr-593	55	14	revealing	reveal	VERB
abr-593	55	15	that	that	SCONJ
abr-593	55	16	when	when	SCONJ
abr-593	55	17	monetary	monetary	ADJ
abr-593	55	18	decisions	decision	NOUN
abr-593	55	19	are	be	AUX
abr-593	55	20	involved	involve	VERB
abr-593	55	21	,	,	PUNCT
abr-593	55	22	collective	collective	ADJ
abr-593	55	23	brands	brand	NOUN
abr-593	55	24	are	be	AUX
abr-593	55	25	evaluated	evaluate	VERB
abr-593	55	26	more	more	ADV
abr-593	55	27	positively	positively	ADV
abr-593	55	28	than	than	ADP
abr-593	55	29	solo	solo	NOUN
abr-593	55	30	brands	brand	NOUN
abr-593	55	31	.	.	PUNCT
abr-593	56	1	the	the	DET
abr-593	56	2	mediation	mediation	NOUN
abr-593	56	3	analysis	analysis	NOUN
abr-593	56	4	discovered	discover	VERB
abr-593	56	5	that	that	SCONJ
abr-593	56	6	the	the	DET
abr-593	56	7	underlying	underlying	ADJ
abr-593	56	8	mechanism	mechanism	NOUN
abr-593	56	9	of	of	ADP
abr-593	56	10	the	the	DET
abr-593	56	11	effect	effect	NOUN
abr-593	56	12	is	be	AUX
abr-593	56	13	possible	possible	ADJ
abr-593	56	14	because	because	SCONJ
abr-593	56	15	consumers	consumer	NOUN
abr-593	56	16	perceive	perceive	VERB
abr-593	56	17	collective	collective	ADJ
abr-593	56	18	brands	brand	NOUN
abr-593	56	19	as	as	ADP
abr-593	56	20	more	more	ADV
abr-593	56	21	trustworthy	trustworthy	ADJ
abr-593	56	22	.	.	PUNCT
abr-593	57	1	this	this	DET
abr-593	57	2	research	research	NOUN
abr-593	57	3	demonstrates	demonstrate	VERB
abr-593	57	4	the	the	DET
abr-593	57	5	significant	significant	ADJ
abr-593	57	6	impact	impact	NOUN
abr-593	57	7	of	of	ADP
abr-593	57	8	branding	brand	VERB
abr-593	57	9	on	on	ADP
abr-593	57	10	consumer	consumer	NOUN
abr-593	57	11	monetary	monetary	ADJ
abr-593	57	12	decisions	decision	NOUN
abr-593	57	13	,	,	PUNCT
abr-593	57	14	offering	offer	VERB
abr-593	57	15	valuable	valuable	ADJ
abr-593	57	16	theoretical	theoretical	ADJ
abr-593	57	17	insights	insight	NOUN
abr-593	57	18	.	.	PUNCT
abr-593	58	1	specifically	specifically	ADV
abr-593	58	2	,	,	PUNCT
abr-593	58	3	it	it	PRON
abr-593	58	4	highlights	highlight	VERB
abr-593	58	5	the	the	DET
abr-593	58	6	role	role	NOUN
abr-593	58	7	of	of	ADP
abr-593	58	8	collective	collective	ADJ
abr-593	58	9	brand	brand	NOUN
abr-593	58	10	personification	personification	NOUN
abr-593	58	11	in	in	ADP
abr-593	58	12	shaping	shape	VERB
abr-593	58	13	consumer	consumer	NOUN
abr-593	58	14	perceptions	perception	NOUN
abr-593	58	15	and	and	CCONJ
abr-593	58	16	behavior	behavior	NOUN
abr-593	58	17	within	within	ADP
abr-593	58	18	financial	financial	ADJ
abr-593	58	19	decision	decision	NOUN
abr-593	58	20	-	-	PUNCT
abr-593	58	21	making	make	VERB
abr-593	58	22	contexts	contexts	NOUN
abr-593	58	23	.	.	PUNCT
abr-593	59	1	from	from	ADP
abr-593	59	2	a	a	DET
abr-593	59	3	practical	practical	ADJ
abr-593	59	4	standpoint	standpoint	NOUN
abr-593	59	5	,	,	PUNCT
abr-593	59	6	the	the	DET
abr-593	59	7	findings	finding	NOUN
abr-593	59	8	suggest	suggest	VERB
abr-593	59	9	that	that	SCONJ
abr-593	59	10	firms	firm	NOUN
abr-593	59	11	can	can	AUX
abr-593	59	12	enhance	enhance	VERB
abr-593	59	13	their	their	PRON
abr-593	59	14	marketing	marketing	NOUN
abr-593	59	15	effectiveness	effectiveness	NOUN
abr-593	59	16	by	by	ADP
abr-593	59	17	strategically	strategically	ADV
abr-593	59	18	leveraging	leverage	VERB
abr-593	59	19	collective	collective	ADJ
abr-593	59	20	brand	brand	NOUN
abr-593	59	21	personification	personification	NOUN
abr-593	59	22	to	to	PART
abr-593	59	23	foster	foster	VERB
abr-593	59	24	consumer	consumer	NOUN
abr-593	59	25	trust	trust	NOUN
abr-593	59	26	and	and	CCONJ
abr-593	59	27	loyalty	loyalty	NOUN
abr-593	59	28	.	.	PUNCT
abr-593	60	1	by	by	ADP
abr-593	60	2	aligning	align	VERB
abr-593	60	3	branding	branding	NOUN
abr-593	60	4	strategies	strategy	NOUN
abr-593	60	5	with	with	ADP
abr-593	60	6	consumer	consumer	NOUN
abr-593	60	7	preferences	preference	NOUN
abr-593	60	8	,	,	PUNCT
abr-593	60	9	firms	firm	NOUN
abr-593	60	10	can	can	AUX
abr-593	60	11	cultivate	cultivate	VERB
abr-593	60	12	stronger	strong	ADJ
abr-593	60	13	emotional	emotional	ADJ
abr-593	60	14	connections	connection	NOUN
abr-593	60	15	with	with	ADP
abr-593	60	16	consumers	consumer	NOUN
abr-593	60	17	,	,	PUNCT
abr-593	60	18	ultimately	ultimately	ADV
abr-593	60	19	driving	drive	VERB
abr-593	60	20	purchase	purchase	NOUN
abr-593	60	21	intent	intent	NOUN
abr-593	60	22	and	and	CCONJ
abr-593	60	23	engagement	engagement	NOUN
abr-593	60	24	.	.	PUNCT
abr-593	61	1	these	these	DET
abr-593	61	2	insights	insight	NOUN
abr-593	61	3	underscore	underscore	VERB
abr-593	61	4	the	the	DET
abr-593	61	5	importance	importance	NOUN
abr-593	61	6	of	of	ADP
abr-593	61	7	a	a	DET
abr-593	61	8	nuanced	nuanced	ADJ
abr-593	61	9	approach	approach	NOUN
abr-593	61	10	to	to	ADP
abr-593	61	11	brand	brand	NOUN
abr-593	61	12	management	management	NOUN
abr-593	61	13	and	and	CCONJ
abr-593	61	14	have	have	VERB
abr-593	61	15	implications	implication	NOUN
abr-593	61	16	for	for	ADP
abr-593	61	17	both	both	CCONJ
abr-593	61	18	theoretical	theoretical	ADJ
abr-593	61	19	discourse	discourse	NOUN
abr-593	61	20	and	and	CCONJ
abr-593	61	21	practical	practical	ADJ
abr-593	61	22	marketing	marketing	NOUN
abr-593	61	23	strategies	strategy	NOUN
abr-593	61	24	.	.	PUNCT
abr-593	62	1	literature	literature	NOUN
abr-593	62	2	review	review	PROPN
abr-593	62	3	brand	brand	NOUN
abr-593	62	4	personification	personification	NOUN
abr-593	62	5	strategy	strategy	NOUN
abr-593	62	6	in	in	ADP
abr-593	62	7	the	the	DET
abr-593	62	8	united	united	PROPN
abr-593	62	9	states	states	PROPN
abr-593	62	10	,	,	PUNCT
abr-593	62	11	consumers	consumer	NOUN
abr-593	62	12	are	be	AUX
abr-593	62	13	highly	highly	ADV
abr-593	62	14	familiar	familiar	ADJ
abr-593	62	15	with	with	ADP
abr-593	62	16	many	many	ADJ
abr-593	62	17	brands	brand	NOUN
abr-593	62	18	anthropomorphized	anthropomorphize	VERB
abr-593	62	19	through	through	ADP
abr-593	62	20	their	their	PRON
abr-593	62	21	mascots	mascot	NOUN
abr-593	62	22	such	such	ADJ
abr-593	62	23	as	as	ADP
abr-593	62	24	the	the	DET
abr-593	62	25	pillsbury	pillsbury	PROPN
abr-593	62	26	’s	’s	PART
abr-593	62	27	doughboy	doughboy	PROPN
abr-593	62	28	,	,	PUNCT
abr-593	62	29	the	the	DET
abr-593	62	30	green	green	PROPN
abr-593	62	31	giant	giant	NOUN
abr-593	62	32	,	,	PUNCT
abr-593	62	33	mr	mr	PROPN
abr-593	62	34	.	.	PROPN
abr-593	62	35	clean	clean	PROPN
abr-593	62	36	,	,	PUNCT
abr-593	62	37	and	and	CCONJ
abr-593	62	38	the	the	DET
abr-593	62	39	geico	geico	PROPN
abr-593	62	40	gecko	gecko	NOUN
abr-593	62	41	.	.	PUNCT
abr-593	63	1	brand	brand	NOUN
abr-593	63	2	personification	personification	NOUN
abr-593	63	3	or	or	CCONJ
abr-593	63	4	brand	brand	NOUN
abr-593	63	5	anthropomorphism	anthropomorphism	NOUN
abr-593	63	6	is	be	AUX
abr-593	63	7	a	a	DET
abr-593	63	8	human	human	ADJ
abr-593	63	9	-	-	PUNCT
abr-593	63	10	like	like	ADJ
abr-593	63	11	representation	representation	NOUN
abr-593	63	12	that	that	PRON
abr-593	63	13	is	be	AUX
abr-593	63	14	associated	associate	VERB
abr-593	63	15	with	with	ADP
abr-593	63	16	the	the	DET
abr-593	63	17	brand	brand	NOUN
abr-593	63	18	with	with	ADP
abr-593	63	19	certain	certain	ADJ
abr-593	63	20	human	human	ADJ
abr-593	63	21	characteristics	characteristic	NOUN
abr-593	63	22	and	and	CCONJ
abr-593	63	23	personality	personality	NOUN
abr-593	63	24	(	(	PUNCT
abr-593	63	25	aaker,1996	aaker,1996	NOUN
abr-593	63	26	)	)	PUNCT
abr-593	63	27	.	.	PUNCT
abr-593	64	1	this	this	DET
abr-593	64	2	concept	concept	NOUN
abr-593	64	3	stems	stem	VERB
abr-593	64	4	from	from	ADP
abr-593	64	5	the	the	DET
abr-593	64	6	idea	idea	NOUN
abr-593	64	7	that	that	SCONJ
abr-593	64	8	consumers	consumer	NOUN
abr-593	64	9	tend	tend	VERB
abr-593	64	10	to	to	PART
abr-593	64	11	anthropomorphize	anthropomorphize	VERB
abr-593	64	12	brands	brand	NOUN
abr-593	64	13	,	,	PUNCT
abr-593	64	14	attributing	attribute	VERB
abr-593	64	15	human	human	ADJ
abr-593	64	16	4	4	NUM
abr-593	64	17	qualities	quality	NOUN
abr-593	64	18	to	to	ADP
abr-593	64	19	them	they	PRON
abr-593	64	20	,	,	PUNCT
abr-593	64	21	which	which	PRON
abr-593	64	22	can	can	AUX
abr-593	64	23	significantly	significantly	ADV
abr-593	64	24	influence	influence	VERB
abr-593	64	25	their	their	PRON
abr-593	64	26	perceptions	perception	NOUN
abr-593	64	27	,	,	PUNCT
abr-593	64	28	attitudes	attitude	NOUN
abr-593	64	29	,	,	PUNCT
abr-593	64	30	and	and	CCONJ
abr-593	64	31	behaviors	behavior	NOUN
abr-593	64	32	toward	toward	ADP
abr-593	64	33	those	those	DET
abr-593	64	34	brands	brand	NOUN
abr-593	64	35	.	.	PUNCT
abr-593	65	1	this	this	DET
abr-593	65	2	literature	literature	NOUN
abr-593	65	3	review	review	NOUN
abr-593	65	4	aims	aim	VERB
abr-593	65	5	to	to	PART
abr-593	65	6	provide	provide	VERB
abr-593	65	7	an	an	DET
abr-593	65	8	overview	overview	NOUN
abr-593	65	9	of	of	ADP
abr-593	65	10	the	the	DET
abr-593	65	11	key	key	ADJ
abr-593	65	12	theoretical	theoretical	ADJ
abr-593	65	13	frameworks	framework	NOUN
abr-593	65	14	,	,	PUNCT
abr-593	65	15	empirical	empirical	ADJ
abr-593	65	16	findings	finding	NOUN
abr-593	65	17	,	,	PUNCT
abr-593	65	18	and	and	CCONJ
abr-593	65	19	practical	practical	ADJ
abr-593	65	20	implications	implication	NOUN
abr-593	65	21	associated	associate	VERB
abr-593	65	22	with	with	ADP
abr-593	65	23	brand	brand	NOUN
abr-593	65	24	personification	personification	NOUN
abr-593	65	25	.	.	PUNCT
abr-593	66	1	the	the	DET
abr-593	66	2	theoretical	theoretical	ADJ
abr-593	66	3	foundations	foundation	NOUN
abr-593	66	4	of	of	ADP
abr-593	66	5	brand	brand	NOUN
abr-593	66	6	personification	personification	NOUN
abr-593	66	7	came	come	VERB
abr-593	66	8	from	from	ADP
abr-593	66	9	two	two	NUM
abr-593	66	10	streams	stream	NOUN
abr-593	66	11	of	of	ADP
abr-593	66	12	research	research	NOUN
abr-593	66	13	.	.	PUNCT
abr-593	67	1	first	first	ADV
abr-593	67	2	,	,	PUNCT
abr-593	67	3	anthropomorphism	anthropomorphism	NOUN
abr-593	67	4	theory	theory	NOUN
abr-593	67	5	suggests	suggest	VERB
abr-593	67	6	that	that	SCONJ
abr-593	67	7	individuals	individual	NOUN
abr-593	67	8	have	have	VERB
abr-593	67	9	a	a	DET
abr-593	67	10	natural	natural	ADJ
abr-593	67	11	tendency	tendency	NOUN
abr-593	67	12	to	to	PART
abr-593	67	13	attribute	attribute	VERB
abr-593	67	14	human	human	ADJ
abr-593	67	15	-	-	PUNCT
abr-593	67	16	like	like	ADJ
abr-593	67	17	qualities	quality	NOUN
abr-593	67	18	to	to	ADP
abr-593	67	19	non	non	ADJ
abr-593	67	20	-	-	ADJ
abr-593	67	21	human	human	ADJ
abr-593	67	22	entities	entity	NOUN
abr-593	67	23	including	include	VERB
abr-593	67	24	brands	brand	NOUN
abr-593	67	25	.	.	PUNCT
abr-593	68	1	this	this	DET
abr-593	68	2	theory	theory	NOUN
abr-593	68	3	forms	form	VERB
abr-593	68	4	the	the	DET
abr-593	68	5	basis	basis	NOUN
abr-593	68	6	for	for	ADP
abr-593	68	7	understanding	understand	VERB
abr-593	68	8	how	how	SCONJ
abr-593	68	9	consumers	consumer	NOUN
abr-593	68	10	anthropomorphize	anthropomorphize	VERB
abr-593	68	11	brands	brand	NOUN
abr-593	68	12	and	and	CCONJ
abr-593	68	13	the	the	DET
abr-593	68	14	psychological	psychological	ADJ
abr-593	68	15	processes	process	NOUN
abr-593	68	16	underlying	underlie	VERB
abr-593	68	17	this	this	DET
abr-593	68	18	phenomenon	phenomenon	NOUN
abr-593	68	19	.	.	PUNCT
abr-593	69	1	prior	prior	ADJ
abr-593	69	2	research	research	NOUN
abr-593	69	3	shows	show	VERB
abr-593	69	4	that	that	SCONJ
abr-593	69	5	consumers	consumer	NOUN
abr-593	69	6	’	’	PART
abr-593	69	7	ability	ability	NOUN
abr-593	69	8	to	to	PART
abr-593	69	9	anthropomorphize	anthropomorphize	VERB
abr-593	69	10	a	a	DET
abr-593	69	11	brand	brand	NOUN
abr-593	69	12	can	can	AUX
abr-593	69	13	be	be	AUX
abr-593	69	14	influenced	influence	VERB
abr-593	69	15	by	by	ADP
abr-593	69	16	the	the	DET
abr-593	69	17	extent	extent	NOUN
abr-593	69	18	to	to	PART
abr-593	69	19	which	which	PRON
abr-593	69	20	the	the	DET
abr-593	69	21	product	product	NOUN
abr-593	69	22	is	be	AUX
abr-593	69	23	characterized	characterize	VERB
abr-593	69	24	by	by	ADP
abr-593	69	25	human	human	ADJ
abr-593	69	26	schema	schema	NOUN
abr-593	69	27	such	such	ADJ
abr-593	69	28	as	as	ADP
abr-593	69	29	a	a	DET
abr-593	69	30	car	car	NOUN
abr-593	69	31	with	with	ADP
abr-593	69	32	a	a	DET
abr-593	69	33	front	front	ADJ
abr-593	69	34	grill	grill	NOUN
abr-593	69	35	that	that	PRON
abr-593	69	36	looks	look	VERB
abr-593	69	37	like	like	ADP
abr-593	69	38	a	a	DET
abr-593	69	39	smile	smile	NOUN
abr-593	69	40	(	(	PUNCT
abr-593	69	41	aggarwal	aggarwal	NOUN
abr-593	69	42	&	&	CCONJ
abr-593	69	43	mcgill	mcgill	PROPN
abr-593	69	44	2007	2007	NUM
abr-593	69	45	)	)	PUNCT
abr-593	69	46	.	.	PUNCT
abr-593	70	1	second	second	ADJ
abr-593	70	2	,	,	PUNCT
abr-593	70	3	the	the	DET
abr-593	70	4	brand	brand	NOUN
abr-593	70	5	personality	personality	NOUN
abr-593	70	6	framework	framework	NOUN
abr-593	70	7	posits	posit	NOUN
abr-593	70	8	that	that	SCONJ
abr-593	70	9	brands	brand	NOUN
abr-593	70	10	can	can	AUX
abr-593	70	11	be	be	AUX
abr-593	70	12	conceptualized	conceptualize	VERB
abr-593	70	13	in	in	ADP
abr-593	70	14	terms	term	NOUN
abr-593	70	15	of	of	ADP
abr-593	70	16	personality	personality	NOUN
abr-593	70	17	traits	trait	NOUN
abr-593	70	18	,	,	PUNCT
abr-593	70	19	similar	similar	ADJ
abr-593	70	20	to	to	ADP
abr-593	70	21	how	how	SCONJ
abr-593	70	22	individuals	individual	NOUN
abr-593	70	23	are	be	AUX
abr-593	70	24	characterized	characterize	VERB
abr-593	70	25	(	(	PUNCT
abr-593	70	26	aaker	aaker	NOUN
abr-593	70	27	,	,	PUNCT
abr-593	70	28	1996	1996	NUM
abr-593	70	29	)	)	PUNCT
abr-593	70	30	.	.	PUNCT
abr-593	71	1	researchers	researcher	NOUN
abr-593	71	2	have	have	AUX
abr-593	71	3	adapted	adapt	VERB
abr-593	71	4	various	various	ADJ
abr-593	71	5	personality	personality	NOUN
abr-593	71	6	dimensions	dimension	NOUN
abr-593	71	7	,	,	PUNCT
abr-593	71	8	such	such	ADJ
abr-593	71	9	as	as	ADP
abr-593	71	10	sincerity	sincerity	NOUN
abr-593	71	11	,	,	PUNCT
abr-593	71	12	excitement	excitement	NOUN
abr-593	71	13	,	,	PUNCT
abr-593	71	14	competence	competence	NOUN
abr-593	71	15	,	,	PUNCT
abr-593	71	16	sophistication	sophistication	NOUN
abr-593	71	17	,	,	PUNCT
abr-593	71	18	and	and	CCONJ
abr-593	71	19	ruggedness	ruggedness	NOUN
abr-593	71	20	,	,	PUNCT
abr-593	71	21	to	to	PART
abr-593	71	22	assess	assess	VERB
abr-593	71	23	and	and	CCONJ
abr-593	71	24	measure	measure	VERB
abr-593	71	25	brand	brand	NOUN
abr-593	71	26	personalities	personality	NOUN
abr-593	71	27	(	(	PUNCT
abr-593	71	28	aaker	aaker	NOUN
abr-593	71	29	,	,	PUNCT
abr-593	71	30	1996	1996	NUM
abr-593	71	31	;	;	PUNCT
abr-593	71	32	calderón	calderón	PROPN
abr-593	71	33	-	-	PUNCT
abr-593	71	34	fajardo	fajardo	PROPN
abr-593	71	35	et	et	PROPN
abr-593	71	36	al	al	PROPN
abr-593	71	37	,	,	PUNCT
abr-593	71	38	2023	2023	NUM
abr-593	71	39	;	;	PUNCT
abr-593	71	40	coelho	coelho	PROPN
abr-593	71	41	et	et	PROPN
abr-593	71	42	al	al	PROPN
abr-593	71	43	,	,	PUNCT
abr-593	71	44	2020	2020	NUM
abr-593	71	45	;	;	PUNCT
abr-593	71	46	motoki	motoki	PROPN
abr-593	71	47	et	et	PROPN
abr-593	71	48	al	al	PROPN
abr-593	71	49	.	.	PROPN
abr-593	71	50	,	,	PUNCT
abr-593	71	51	2023	2023	NUM
abr-593	71	52	)	)	PUNCT
abr-593	71	53	.	.	PUNCT
abr-593	72	1	it	it	PRON
abr-593	72	2	is	be	AUX
abr-593	72	3	important	important	ADJ
abr-593	72	4	to	to	PART
abr-593	72	5	note	note	VERB
abr-593	72	6	that	that	SCONJ
abr-593	72	7	in	in	ADP
abr-593	72	8	the	the	DET
abr-593	72	9	industry	industry	NOUN
abr-593	72	10	,	,	PUNCT
abr-593	72	11	brands	brand	NOUN
abr-593	72	12	can	can	AUX
abr-593	72	13	be	be	AUX
abr-593	72	14	anthropomorphized	anthropomorphize	VERB
abr-593	72	15	in	in	ADP
abr-593	72	16	various	various	ADJ
abr-593	72	17	ways	way	NOUN
abr-593	72	18	.	.	PUNCT
abr-593	73	1	some	some	DET
abr-593	73	2	brands	brand	NOUN
abr-593	73	3	utilize	utilize	VERB
abr-593	73	4	mascots	mascot	NOUN
abr-593	73	5	or	or	CCONJ
abr-593	73	6	spokespersons	spokesperson	NOUN
abr-593	73	7	to	to	PART
abr-593	73	8	embody	embody	VERB
abr-593	73	9	their	their	PRON
abr-593	73	10	brand	brand	NOUN
abr-593	73	11	personalities	personality	NOUN
abr-593	73	12	,	,	PUNCT
abr-593	73	13	such	such	ADJ
abr-593	73	14	as	as	ADP
abr-593	73	15	the	the	DET
abr-593	73	16	geico	geico	NOUN
abr-593	73	17	gecko	gecko	NOUN
abr-593	73	18	.	.	PUNCT
abr-593	74	1	other	other	ADJ
abr-593	74	2	brands	brand	NOUN
abr-593	74	3	incorporate	incorporate	VERB
abr-593	74	4	human	human	NOUN
abr-593	74	5	-	-	PUNCT
abr-593	74	6	like	like	ADJ
abr-593	74	7	features	feature	NOUN
abr-593	74	8	into	into	ADP
abr-593	74	9	their	their	PRON
abr-593	74	10	products	product	NOUN
abr-593	74	11	,	,	PUNCT
abr-593	74	12	exemplified	exemplify	VERB
abr-593	74	13	by	by	ADP
abr-593	74	14	m&m	m&m	PROPN
abr-593	74	15	’s	’s	PART
abr-593	74	16	characters	character	NOUN
abr-593	74	17	with	with	ADP
abr-593	74	18	arms	arm	NOUN
abr-593	74	19	,	,	PUNCT
abr-593	74	20	eyes	eye	NOUN
abr-593	74	21	,	,	PUNCT
abr-593	74	22	and	and	CCONJ
abr-593	74	23	legs	leg	NOUN
abr-593	74	24	.	.	PUNCT
abr-593	75	1	additionally	additionally	ADV
abr-593	75	2	,	,	PUNCT
abr-593	75	3	certain	certain	ADJ
abr-593	75	4	brands	brand	NOUN
abr-593	75	5	employ	employ	VERB
abr-593	75	6	human	human	ADJ
abr-593	75	7	language	language	NOUN
abr-593	75	8	to	to	PART
abr-593	75	9	describe	describe	VERB
abr-593	75	10	or	or	CCONJ
abr-593	75	11	refer	refer	VERB
abr-593	75	12	to	to	ADP
abr-593	75	13	their	their	PRON
abr-593	75	14	products	product	NOUN
abr-593	75	15	,	,	PUNCT
abr-593	75	16	as	as	SCONJ
abr-593	75	17	seen	see	VERB
abr-593	75	18	in	in	ADP
abr-593	75	19	goodyear	goodyear	NOUN
abr-593	75	20	’s	’s	PART
abr-593	75	21	(	(	PUNCT
abr-593	75	22	1987	1987	NUM
abr-593	75	23	)	)	PUNCT
abr-593	75	24	'	'	PUNCT
abr-593	75	25	take	take	VERB
abr-593	75	26	me	i	PRON
abr-593	75	27	home	home	NOUN
abr-593	75	28	'	'	PUNCT
abr-593	75	29	campaign	campaign	NOUN
abr-593	75	30	.	.	PUNCT
abr-593	76	1	similarly	similarly	ADV
abr-593	76	2	,	,	PUNCT
abr-593	76	3	the	the	DET
abr-593	76	4	extant	extant	ADJ
abr-593	76	5	academic	academic	ADJ
abr-593	76	6	literature	literature	NOUN
abr-593	76	7	demonstrates	demonstrate	VERB
abr-593	76	8	a	a	DET
abr-593	76	9	wide	wide	ADJ
abr-593	76	10	range	range	NOUN
abr-593	76	11	of	of	ADP
abr-593	76	12	methods	method	NOUN
abr-593	76	13	for	for	ADP
abr-593	76	14	manipulating	manipulate	VERB
abr-593	76	15	brand	brand	NOUN
abr-593	76	16	anthropomorphism	anthropomorphism	NOUN
abr-593	76	17	.	.	PUNCT
abr-593	77	1	aggarwal	aggarwal	NOUN
abr-593	77	2	and	and	CCONJ
abr-593	77	3	mcgill	mcgill	PROPN
abr-593	77	4	(	(	PUNCT
abr-593	77	5	2007	2007	NUM
abr-593	77	6	)	)	PUNCT
abr-593	77	7	demonstrated	demonstrate	VERB
abr-593	77	8	that	that	SCONJ
abr-593	77	9	products	product	NOUN
abr-593	77	10	can	can	AUX
abr-593	77	11	be	be	AUX
abr-593	77	12	anthropomorphized	anthropomorphize	VERB
abr-593	77	13	through	through	ADP
abr-593	77	14	the	the	DET
abr-593	77	15	inclusion	inclusion	NOUN
abr-593	77	16	of	of	ADP
abr-593	77	17	physical	physical	ADJ
abr-593	77	18	characteristics	characteristic	NOUN
abr-593	77	19	,	,	PUNCT
abr-593	77	20	such	such	ADJ
abr-593	77	21	as	as	ADP
abr-593	77	22	a	a	DET
abr-593	77	23	smiling	smile	VERB
abr-593	77	24	grille	grille	NOUN
abr-593	77	25	on	on	ADP
abr-593	77	26	a	a	DET
abr-593	77	27	car	car	NOUN
abr-593	77	28	.	.	PUNCT
abr-593	78	1	in	in	ADP
abr-593	78	2	contrast	contrast	NOUN
abr-593	78	3	,	,	PUNCT
abr-593	78	4	kim	kim	PROPN
abr-593	78	5	and	and	CCONJ
abr-593	78	6	mcgill	mcgill	PROPN
abr-593	78	7	(	(	PUNCT
abr-593	78	8	2011	2011	NUM
abr-593	78	9	)	)	PUNCT
abr-593	78	10	employed	employ	VERB
abr-593	78	11	linguistic	linguistic	ADJ
abr-593	78	12	techniques	technique	NOUN
abr-593	78	13	,	,	PUNCT
abr-593	78	14	using	use	VERB
abr-593	78	15	human	human	ADJ
abr-593	78	16	language	language	NOUN
abr-593	78	17	to	to	PART
abr-593	78	18	anthropomorphize	anthropomorphize	VERB
abr-593	78	19	skin	skin	NOUN
abr-593	78	20	cancer	cancer	NOUN
abr-593	78	21	,	,	PUNCT
abr-593	78	22	referring	refer	VERB
abr-593	78	23	to	to	ADP
abr-593	78	24	it	it	PRON
abr-593	78	25	as	as	ADP
abr-593	78	26	'	'	PUNCT
abr-593	78	27	these	these	DET
abr-593	78	28	criminals	criminal	NOUN
abr-593	78	29	'	'	PART
abr-593	78	30	and	and	CCONJ
abr-593	78	31	using	use	VERB
abr-593	78	32	pronouns	pronoun	NOUN
abr-593	78	33	such	such	ADJ
abr-593	78	34	as	as	ADP
abr-593	78	35	'	'	PUNCT
abr-593	78	36	they	they	PRON
abr-593	78	37	'	'	PUNCT
abr-593	78	38	and	and	CCONJ
abr-593	78	39	'	'	PUNCT
abr-593	78	40	their	their	PRON
abr-593	78	41	'	'	PUNCT
abr-593	78	42	to	to	PART
abr-593	78	43	enhance	enhance	VERB
abr-593	78	44	the	the	DET
abr-593	78	45	anthropomorphic	anthropomorphic	ADJ
abr-593	78	46	effect	effect	NOUN
abr-593	78	47	.	.	PUNCT
abr-593	79	1	reavey	reavey	NOUN
abr-593	79	2	et	et	PROPN
abr-593	79	3	al	al	PROPN
abr-593	79	4	.	.	PROPN
abr-593	80	1	(	(	PUNCT
abr-593	80	2	2018	2018	NUM
abr-593	80	3	)	)	PUNCT
abr-593	80	4	examined	examine	VERB
abr-593	80	5	varied	varied	ADJ
abr-593	80	6	degrees	degree	NOUN
abr-593	80	7	of	of	ADP
abr-593	80	8	brand	brand	NOUN
abr-593	80	9	humanization	humanization	NOUN
abr-593	80	10	(	(	PUNCT
abr-593	80	11	overt	overt	ADJ
abr-593	80	12	and	and	CCONJ
abr-593	80	13	subtle	subtle	ADJ
abr-593	80	14	)	)	PUNCT
abr-593	80	15	and	and	CCONJ
abr-593	80	16	found	find	VERB
abr-593	80	17	that	that	SCONJ
abr-593	80	18	consumers	consumer	NOUN
abr-593	80	19	preferred	prefer	VERB
abr-593	80	20	subtle	subtle	ADJ
abr-593	80	21	humanization	humanization	NOUN
abr-593	80	22	when	when	SCONJ
abr-593	80	23	the	the	DET
abr-593	80	24	ads	ad	NOUN
abr-593	80	25	did	do	AUX
abr-593	80	26	not	not	PART
abr-593	80	27	use	use	VERB
abr-593	80	28	assertive	assertive	ADJ
abr-593	80	29	language	language	NOUN
abr-593	80	30	(	(	PUNCT
abr-593	80	31	buy	buy	VERB
abr-593	80	32	now	now	ADV
abr-593	80	33	!	!	PUNCT
abr-593	80	34	)	)	PUNCT
abr-593	80	35	.	.	PUNCT
abr-593	81	1	numerous	numerous	ADJ
abr-593	81	2	empirical	empirical	ADJ
abr-593	81	3	studies	study	NOUN
abr-593	81	4	have	have	AUX
abr-593	81	5	demonstrated	demonstrate	VERB
abr-593	81	6	that	that	SCONJ
abr-593	81	7	brand	brand	NOUN
abr-593	81	8	personification	personification	NOUN
abr-593	81	9	influences	influence	VERB
abr-593	81	10	consumers	consumer	NOUN
abr-593	81	11	'	'	PART
abr-593	81	12	perceptions	perception	NOUN
abr-593	81	13	of	of	ADP
abr-593	81	14	brands	brand	NOUN
abr-593	81	15	.	.	PUNCT
abr-593	82	1	brands	brand	NOUN
abr-593	82	2	perceived	perceive	VERB
abr-593	82	3	as	as	ADP
abr-593	82	4	having	have	VERB
abr-593	82	5	human	human	NOUN
abr-593	82	6	-	-	PUNCT
abr-593	82	7	like	like	ADJ
abr-593	82	8	traits	trait	NOUN
abr-593	82	9	are	be	AUX
abr-593	82	10	often	often	ADV
abr-593	82	11	evaluated	evaluate	VERB
abr-593	82	12	more	more	ADV
abr-593	82	13	favorably	favorably	ADV
abr-593	82	14	in	in	ADP
abr-593	82	15	terms	term	NOUN
abr-593	82	16	of	of	ADP
abr-593	82	17	likability	likability	NOUN
abr-593	82	18	,	,	PUNCT
abr-593	82	19	trustworthiness	trustworthiness	NOUN
abr-593	82	20	,	,	PUNCT
abr-593	82	21	credibility	credibility	NOUN
abr-593	82	22	,	,	PUNCT
abr-593	82	23	and	and	CCONJ
abr-593	82	24	authenticity	authenticity	NOUN
abr-593	82	25	compared	compare	VERB
abr-593	82	26	to	to	ADP
abr-593	82	27	brands	brand	NOUN
abr-593	82	28	lacking	lack	VERB
abr-593	82	29	personified	personified	ADJ
abr-593	82	30	characteristics	characteristic	NOUN
abr-593	82	31	(	(	PUNCT
abr-593	82	32	aggarwal	aggarwal	PROPN
abr-593	82	33	&	&	CCONJ
abr-593	82	34	mcgill	mcgill	PROPN
abr-593	82	35	2012	2012	NUM
abr-593	82	36	;	;	PUNCT
abr-593	82	37	braxton	braxton	PROPN
abr-593	82	38	&	&	CCONJ
abr-593	82	39	lau	lau	PROPN
abr-593	82	40	-	-	PUNCT
abr-593	82	41	gesk	gesk	PROPN
abr-593	82	42	2020	2020	NUM
abr-593	82	43	;	;	PUNCT
abr-593	82	44	delbaere	delbaere	PROPN
abr-593	82	45	et	et	PROPN
abr-593	82	46	al	al	PROPN
abr-593	82	47	.	.	PROPN
abr-593	82	48	,	,	PUNCT
abr-593	82	49	2011	2011	NUM
abr-593	82	50	;	;	PUNCT
abr-593	82	51	eskine	eskine	ADJ
abr-593	82	52	&	&	CCONJ
abr-593	82	53	locander	locander	PROPN
abr-593	82	54	,	,	PUNCT
abr-593	82	55	2014	2014	NUM
abr-593	82	56	;	;	PUNCT
abr-593	82	57	fournier	fournier	X
abr-593	82	58	,	,	PUNCT
abr-593	82	59	1998	1998	NUM
abr-593	82	60	;	;	PUNCT
abr-593	82	61	han	han	PROPN
abr-593	82	62	et	et	PROPN
abr-593	82	63	al	al	PROPN
abr-593	82	64	.	.	PROPN
abr-593	82	65	,	,	PUNCT
abr-593	82	66	2021	2021	NUM
abr-593	82	67	;	;	PUNCT
abr-593	82	68	kim	kim	PROPN
abr-593	82	69	&	&	CCONJ
abr-593	82	70	mcgill	mcgill	PROPN
abr-593	82	71	,	,	PUNCT
abr-593	82	72	2011	2011	NUM
abr-593	82	73	)	)	PUNCT
abr-593	82	74	.	.	PUNCT
abr-593	83	1	brand	brand	NOUN
abr-593	83	2	personification	personification	NOUN
abr-593	83	3	has	have	AUX
abr-593	83	4	been	be	AUX
abr-593	83	5	shown	show	VERB
abr-593	83	6	to	to	PART
abr-593	83	7	influence	influence	VERB
abr-593	83	8	various	various	ADJ
abr-593	83	9	aspects	aspect	NOUN
abr-593	83	10	of	of	ADP
abr-593	83	11	consumer	consumer	NOUN
abr-593	83	12	behavior	behavior	NOUN
abr-593	83	13	,	,	PUNCT
abr-593	83	14	including	include	VERB
abr-593	83	15	brand	brand	NOUN
abr-593	83	16	preference	preference	NOUN
abr-593	83	17	,	,	PUNCT
abr-593	83	18	brand	brand	NOUN
abr-593	83	19	loyalty	loyalty	NOUN
abr-593	83	20	,	,	PUNCT
abr-593	83	21	purchase	purchase	NOUN
abr-593	83	22	intentions	intention	NOUN
abr-593	83	23	,	,	PUNCT
abr-593	83	24	and	and	CCONJ
abr-593	83	25	willingness	willingness	NOUN
abr-593	83	26	to	to	PART
abr-593	83	27	pay	pay	VERB
abr-593	83	28	premium	premium	NOUN
abr-593	83	29	prices	price	NOUN
abr-593	83	30	(	(	PUNCT
abr-593	83	31	braxton	braxton	PROPN
abr-593	83	32	&	&	CCONJ
abr-593	83	33	lau	lau	PROPN
abr-593	83	34	-	-	PUNCT
abr-593	83	35	gesk	gesk	NOUN
abr-593	83	36	,	,	PUNCT
abr-593	83	37	2020	2020	NUM
abr-593	83	38	;	;	PUNCT
abr-593	83	39	fournier	fournier	X
abr-593	83	40	,	,	PUNCT
abr-593	83	41	1998	1998	NUM
abr-593	83	42	)	)	PUNCT
abr-593	83	43	.	.	PUNCT
abr-593	84	1	consumers	consumer	NOUN
abr-593	84	2	tend	tend	VERB
abr-593	84	3	to	to	PART
abr-593	84	4	form	form	VERB
abr-593	84	5	emotional	emotional	ADJ
abr-593	84	6	connections	connection	NOUN
abr-593	84	7	with	with	ADP
abr-593	84	8	personified	personified	PROPN
abr-593	84	9	brands	brand	NOUN
abr-593	84	10	,	,	PUNCT
abr-593	84	11	leading	lead	VERB
abr-593	84	12	to	to	ADP
abr-593	84	13	stronger	strong	ADJ
abr-593	84	14	brand	brand	NOUN
abr-593	84	15	attachments	attachment	NOUN
abr-593	84	16	and	and	CCONJ
abr-593	84	17	increased	increase	VERB
abr-593	84	18	purchase	purchase	NOUN
abr-593	84	19	likelihood	likelihood	NOUN
abr-593	84	20	.	.	PUNCT
abr-593	85	1	prior	prior	ADJ
abr-593	85	2	research	research	NOUN
abr-593	85	3	has	have	AUX
abr-593	85	4	also	also	ADV
abr-593	85	5	shown	show	VERB
abr-593	85	6	that	that	SCONJ
abr-593	85	7	brand	brand	NOUN
abr-593	85	8	personification	personification	NOUN
abr-593	85	9	can	can	AUX
abr-593	85	10	affect	affect	VERB
abr-593	85	11	risk	risk	NOUN
abr-593	85	12	perceptions	perception	NOUN
abr-593	85	13	and	and	CCONJ
abr-593	85	14	behaviors	behavior	NOUN
abr-593	85	15	.	.	PUNCT
abr-593	86	1	specifically	specifically	ADV
abr-593	86	2	,	,	PUNCT
abr-593	86	3	an	an	DET
abr-593	86	4	anthropomorphized	anthropomorphized	ADJ
abr-593	86	5	slot	slot	NOUN
abr-593	86	6	machine	machine	NOUN
abr-593	86	7	increased	increase	VERB
abr-593	86	8	liking	like	VERB
abr-593	86	9	among	among	ADP
abr-593	86	10	their	their	PRON
abr-593	86	11	research	research	NOUN
abr-593	86	12	participants	participant	NOUN
abr-593	86	13	(	(	PUNCT
abr-593	86	14	kim	kim	PROPN
abr-593	86	15	&	&	CCONJ
abr-593	86	16	mcgill	mcgill	PROPN
abr-593	86	17	,	,	PUNCT
abr-593	86	18	2011	2011	NUM
abr-593	86	19	)	)	PUNCT
abr-593	86	20	.	.	PUNCT
abr-593	87	1	chandler	chandler	PROPN
abr-593	87	2	&	&	CCONJ
abr-593	87	3	schwarz	schwarz	PROPN
abr-593	87	4	(	(	PUNCT
abr-593	87	5	2010	2010	NUM
abr-593	87	6	)	)	PUNCT
abr-593	87	7	show	show	VERB
abr-593	87	8	that	that	SCONJ
abr-593	87	9	when	when	SCONJ
abr-593	87	10	consumers	consumer	NOUN
abr-593	87	11	have	have	AUX
abr-593	87	12	humanized	humanize	VERB
abr-593	87	13	their	their	PRON
abr-593	87	14	car	car	NOUN
abr-593	87	15	brands	brand	NOUN
abr-593	87	16	,	,	PUNCT
abr-593	87	17	they	they	PRON
abr-593	87	18	are	be	AUX
abr-593	87	19	less	less	ADV
abr-593	87	20	likely	likely	ADJ
abr-593	87	21	to	to	PART
abr-593	87	22	replace	replace	VERB
abr-593	87	23	them	they	PRON
abr-593	87	24	and	and	CCONJ
abr-593	87	25	put	put	VERB
abr-593	87	26	less	less	ADJ
abr-593	87	27	importance	importance	NOUN
abr-593	87	28	on	on	ADP
abr-593	87	29	the	the	DET
abr-593	87	30	quality	quality	NOUN
abr-593	87	31	when	when	SCONJ
abr-593	87	32	making	make	VERB
abr-593	87	33	a	a	DET
abr-593	87	34	replacement	replacement	NOUN
abr-593	87	35	decision	decision	NOUN
abr-593	87	36	.	.	PUNCT
abr-593	88	1	hence	hence	ADV
abr-593	88	2	,	,	PUNCT
abr-593	88	3	anthropomorphized	anthropomorphized	ADJ
abr-593	88	4	brands	brand	NOUN
abr-593	88	5	appear	appear	VERB
abr-593	88	6	to	to	PART
abr-593	88	7	gain	gain	VERB
abr-593	88	8	brand	brand	NOUN
abr-593	88	9	loyalty	loyalty	NOUN
abr-593	88	10	and	and	CCONJ
abr-593	88	11	have	have	VERB
abr-593	88	12	stronger	strong	ADJ
abr-593	88	13	relationships	relationship	NOUN
abr-593	88	14	with	with	ADP
abr-593	88	15	their	their	PRON
abr-593	88	16	consumers	consumer	NOUN
abr-593	88	17	.	.	PUNCT
abr-593	89	1	brand	brand	NOUN
abr-593	89	2	personification	personification	NOUN
abr-593	89	3	has	have	AUX
abr-593	89	4	been	be	AUX
abr-593	89	5	found	find	VERB
abr-593	89	6	to	to	PART
abr-593	89	7	increase	increase	VERB
abr-593	89	8	involvement	involvement	NOUN
abr-593	89	9	with	with	ADP
abr-593	89	10	a	a	DET
abr-593	89	11	non	non	ADJ
abr-593	89	12	-	-	ADJ
abr-593	89	13	profit	profit	ADJ
abr-593	89	14	organization	organization	NOUN
abr-593	89	15	(	(	PUNCT
abr-593	89	16	stinnett	stinnett	PROPN
abr-593	89	17	et	et	PROPN
abr-593	89	18	al	al	PROPN
abr-593	89	19	.	.	PROPN
abr-593	89	20	,	,	PUNCT
abr-593	89	21	2013	2013	NUM
abr-593	89	22	)	)	PUNCT
abr-593	89	23	and	and	CCONJ
abr-593	89	24	changes	change	NOUN
abr-593	89	25	in	in	ADP
abr-593	89	26	behavioral	behavioral	ADJ
abr-593	89	27	intentions	intention	NOUN
abr-593	89	28	(	(	PUNCT
abr-593	89	29	aggarwal	aggarwal	NOUN
abr-593	89	30	&	&	CCONJ
abr-593	89	31	mcgill	mcgill	PROPN
abr-593	89	32	,	,	PUNCT
abr-593	89	33	2012	2012	NUM
abr-593	89	34	)	)	PUNCT
abr-593	89	35	.	.	PUNCT
abr-593	90	1	the	the	DET
abr-593	90	2	work	work	NOUN
abr-593	90	3	of	of	ADP
abr-593	90	4	aggarwal	aggarwal	PROPN
abr-593	90	5	and	and	CCONJ
abr-593	90	6	mcgill	mcgill	PROPN
abr-593	90	7	(	(	PUNCT
abr-593	90	8	2012	2012	NUM
abr-593	90	9	)	)	PUNCT
abr-593	90	10	also	also	ADV
abr-593	90	11	demonstrated	demonstrate	VERB
abr-593	90	12	that	that	SCONJ
abr-593	90	13	brand	brand	NOUN
abr-593	90	14	personification	personification	NOUN
abr-593	90	15	can	can	AUX
abr-593	90	16	have	have	VERB
abr-593	90	17	a	a	DET
abr-593	90	18	social	social	ADJ
abr-593	90	19	role	role	NOUN
abr-593	90	20	(	(	PUNCT
abr-593	90	21	e.g.	e.g.	ADV
abr-593	90	22	,	,	PUNCT
abr-593	90	23	partner	partner	NOUN
abr-593	90	24	,	,	PUNCT
abr-593	90	25	servant	servant	NOUN
abr-593	90	26	,	,	PUNCT
abr-593	90	27	leader	leader	NOUN
abr-593	90	28	)	)	PUNCT
abr-593	90	29	and	and	CCONJ
abr-593	90	30	consumers	consumer	NOUN
abr-593	90	31	respond	respond	VERB
abr-593	90	32	to	to	ADP
abr-593	90	33	various	various	ADJ
abr-593	90	34	social	social	ADJ
abr-593	90	35	roles	role	NOUN
abr-593	90	36	differently	differently	ADV
abr-593	90	37	.	.	PUNCT
abr-593	91	1	more	more	ADV
abr-593	91	2	recently	recently	ADV
abr-593	91	3	,	,	PUNCT
abr-593	91	4	rai	rai	PROPN
abr-593	91	5	et	et	PROPN
abr-593	91	6	al	al	PROPN
abr-593	91	7	.	.	PROPN
abr-593	91	8	(	(	PUNCT
abr-593	91	9	2022	2022	NUM
abr-593	91	10	)	)	PUNCT
abr-593	91	11	extended	extend	VERB
abr-593	91	12	the	the	DET
abr-593	91	13	literature	literature	NOUN
abr-593	91	14	on	on	ADP
abr-593	91	15	social	social	ADJ
abr-593	91	16	roles	role	NOUN
abr-593	91	17	by	by	ADP
abr-593	91	18	establishing	establish	VERB
abr-593	91	19	that	that	DET
abr-593	91	20	anthropomorphized	anthropomorphized	ADJ
abr-593	91	21	brand	brand	NOUN
abr-593	91	22	roles	role	NOUN
abr-593	91	23	can	can	AUX
abr-593	91	24	influence	influence	VERB
abr-593	91	25	goal	goal	NOUN
abr-593	91	26	-	-	PUNCT
abr-593	91	27	directed	direct	VERB
abr-593	91	28	consumers	consumer	NOUN
abr-593	91	29	differently	differently	ADV
abr-593	91	30	depending	depend	VERB
abr-593	91	31	on	on	ADP
abr-593	91	32	how	how	SCONJ
abr-593	91	33	far	far	ADV
abr-593	91	34	along	along	ADV
abr-593	91	35	they	they	PRON
abr-593	91	36	are	be	AUX
abr-593	91	37	in	in	ADP
abr-593	91	38	the	the	DET
abr-593	91	39	goal	goal	NOUN
abr-593	91	40	-	-	PUNCT
abr-593	91	41	pursuit	pursuit	NOUN
abr-593	91	42	journey	journey	NOUN
abr-593	91	43	.	.	PUNCT
abr-593	92	1	recent	recent	ADJ
abr-593	92	2	work	work	NOUN
abr-593	92	3	5	5	NUM
abr-593	92	4	by	by	ADP
abr-593	92	5	zhang	zhang	PROPN
abr-593	92	6	et	et	PROPN
abr-593	92	7	al	al	PROPN
abr-593	92	8	.	.	PROPN
abr-593	92	9	(	(	PUNCT
abr-593	92	10	2020	2020	NUM
abr-593	92	11	)	)	PUNCT
abr-593	92	12	revealed	reveal	VERB
abr-593	92	13	that	that	SCONJ
abr-593	92	14	brand	brand	NOUN
abr-593	92	15	position	position	NOUN
abr-593	92	16	(	(	PUNCT
abr-593	92	17	distinctiveness	distinctiveness	NOUN
abr-593	92	18	vs.	vs.	ADP
abr-593	92	19	popularity	popularity	NOUN
abr-593	92	20	)	)	PUNCT
abr-593	92	21	moderates	moderate	VERB
abr-593	92	22	the	the	DET
abr-593	92	23	effect	effect	NOUN
abr-593	92	24	of	of	ADP
abr-593	92	25	brand	brand	NOUN
abr-593	92	26	personification	personification	NOUN
abr-593	92	27	on	on	ADP
abr-593	92	28	consumers	consumer	NOUN
abr-593	92	29	’	’	PART
abr-593	92	30	brand	brand	NOUN
abr-593	92	31	attitudes	attitude	NOUN
abr-593	92	32	.	.	PUNCT
abr-593	93	1	in	in	ADP
abr-593	93	2	general	general	ADJ
abr-593	93	3	,	,	PUNCT
abr-593	93	4	these	these	DET
abr-593	93	5	studies	study	NOUN
abr-593	93	6	found	find	VERB
abr-593	93	7	a	a	DET
abr-593	93	8	positive	positive	ADJ
abr-593	93	9	effect	effect	NOUN
abr-593	93	10	of	of	ADP
abr-593	93	11	brand	brand	NOUN
abr-593	93	12	personification	personification	NOUN
abr-593	93	13	.	.	PUNCT
abr-593	94	1	however	however	ADV
abr-593	94	2	,	,	PUNCT
abr-593	94	3	one	one	NUM
abr-593	94	4	very	very	ADV
abr-593	94	5	interesting	interesting	ADJ
abr-593	94	6	finding	finding	NOUN
abr-593	94	7	from	from	ADP
abr-593	94	8	the	the	DET
abr-593	94	9	work	work	NOUN
abr-593	94	10	of	of	ADP
abr-593	94	11	puzakova	puzakova	NOUN
abr-593	94	12	and	and	CCONJ
abr-593	94	13	kwak	kwak	PROPN
abr-593	94	14	(	(	PUNCT
abr-593	94	15	2023	2023	NUM
abr-593	94	16	)	)	PUNCT
abr-593	94	17	found	find	VERB
abr-593	94	18	that	that	SCONJ
abr-593	94	19	when	when	SCONJ
abr-593	94	20	a	a	DET
abr-593	94	21	brand	brand	NOUN
abr-593	94	22	anthropomorphized	anthropomorphize	VERB
abr-593	94	23	into	into	ADP
abr-593	94	24	multiple	multiple	ADJ
abr-593	94	25	entities	entity	NOUN
abr-593	94	26	(	(	PUNCT
abr-593	94	27	anthropomorphized	anthropomorphized	ADJ
abr-593	94	28	collective	collective	ADJ
abr-593	94	29	brand	brand	NOUN
abr-593	94	30	)	)	PUNCT
abr-593	94	31	,	,	PUNCT
abr-593	94	32	the	the	DET
abr-593	94	33	strategy	strategy	NOUN
abr-593	94	34	led	lead	VERB
abr-593	94	35	to	to	ADP
abr-593	94	36	a	a	DET
abr-593	94	37	decrease	decrease	NOUN
abr-593	94	38	in	in	ADP
abr-593	94	39	advertising	advertising	NOUN
abr-593	94	40	effectiveness	effectiveness	NOUN
abr-593	94	41	.	.	PUNCT
abr-593	95	1	as	as	ADP
abr-593	95	2	a	a	DET
abr-593	95	3	result	result	NOUN
abr-593	95	4	,	,	PUNCT
abr-593	95	5	it	it	PRON
abr-593	95	6	appears	appear	VERB
abr-593	95	7	that	that	SCONJ
abr-593	95	8	not	not	PART
abr-593	95	9	all	all	PRON
abr-593	95	10	brand	brand	NOUN
abr-593	95	11	personification	personification	NOUN
abr-593	95	12	strategies	strategy	NOUN
abr-593	95	13	are	be	AUX
abr-593	95	14	equal	equal	ADJ
abr-593	95	15	,	,	PUNCT
abr-593	95	16	and	and	CCONJ
abr-593	95	17	these	these	DET
abr-593	95	18	conflicting	conflicting	ADJ
abr-593	95	19	results	result	NOUN
abr-593	95	20	shed	shed	VERB
abr-593	95	21	light	light	NOUN
abr-593	95	22	on	on	ADP
abr-593	95	23	the	the	DET
abr-593	95	24	importance	importance	NOUN
abr-593	95	25	of	of	ADP
abr-593	95	26	understanding	understand	VERB
abr-593	95	27	how	how	SCONJ
abr-593	95	28	variations	variation	NOUN
abr-593	95	29	of	of	ADP
abr-593	95	30	brand	brand	NOUN
abr-593	95	31	personification	personification	NOUN
abr-593	95	32	shape	shape	NOUN
abr-593	95	33	consumer	consumer	NOUN
abr-593	95	34	’s	’s	PART
abr-593	95	35	responses	response	NOUN
abr-593	95	36	to	to	ADP
abr-593	95	37	the	the	DET
abr-593	95	38	brands	brand	NOUN
abr-593	95	39	.	.	PUNCT
abr-593	96	1	collective	collective	ADJ
abr-593	96	2	vs.	vs.	ADP
abr-593	96	3	solo	solo	NOUN
abr-593	96	4	brand	brand	NOUN
abr-593	96	5	anthropomorphism	anthropomorphism	NOUN
abr-593	96	6	marketing	marketing	NOUN
abr-593	96	7	practitioners	practitioner	NOUN
abr-593	96	8	frequently	frequently	ADV
abr-593	96	9	endeavor	endeavor	VERB
abr-593	96	10	to	to	PART
abr-593	96	11	construct	construct	VERB
abr-593	96	12	perceptions	perception	NOUN
abr-593	96	13	of	of	ADP
abr-593	96	14	their	their	PRON
abr-593	96	15	brands	brand	NOUN
abr-593	96	16	as	as	ADP
abr-593	96	17	humanlike	humanlike	NOUN
abr-593	96	18	entities	entity	NOUN
abr-593	96	19	,	,	PUNCT
abr-593	96	20	either	either	CCONJ
abr-593	96	21	as	as	ADP
abr-593	96	22	individuals	individual	NOUN
abr-593	96	23	(	(	PUNCT
abr-593	96	24	e.g.	e.g.	ADV
abr-593	96	25	tony	tony	ADJ
abr-593	96	26	,	,	PUNCT
abr-593	96	27	the	the	DET
abr-593	96	28	tiger	tiger	NOUN
abr-593	96	29	)	)	PUNCT
abr-593	96	30	or	or	CCONJ
abr-593	96	31	collectives	collective	NOUN
abr-593	96	32	(	(	PUNCT
abr-593	96	33	e.g.	e.g.	ADV
abr-593	96	34	m&m	m&m	NOUN
abr-593	96	35	brand	brand	NOUN
abr-593	96	36	characters	character	NOUN
abr-593	96	37	,	,	PUNCT
abr-593	96	38	coca	coca	PROPN
abr-593	96	39	-	-	PUNCT
abr-593	96	40	cola	cola	PROPN
abr-593	96	41	’s	’s	PART
abr-593	96	42	polar	polar	ADJ
abr-593	96	43	bears	bear	NOUN
abr-593	96	44	,	,	PUNCT
abr-593	96	45	kellogg	kellogg	PROPN
abr-593	96	46	’s	’s	PART
abr-593	96	47	rice	rice	NOUN
abr-593	96	48	krispies	krispie	NOUN
abr-593	96	49	,	,	PUNCT
abr-593	96	50	and	and	CCONJ
abr-593	96	51	belgian	belgian	ADJ
abr-593	96	52	boys	boy	NOUN
abr-593	96	53	’	'	PUNCT
abr-593	96	54	waffles	waffle	NOUN
abr-593	96	55	and	and	CCONJ
abr-593	96	56	pancakes	pancake	NOUN
abr-593	96	57	)	)	PUNCT
abr-593	96	58	.	.	PUNCT
abr-593	97	1	however	however	ADV
abr-593	97	2	,	,	PUNCT
abr-593	97	3	the	the	DET
abr-593	97	4	topic	topic	NOUN
abr-593	97	5	of	of	ADP
abr-593	97	6	solo	solo	NOUN
abr-593	97	7	vs.	vs.	ADP
abr-593	97	8	collective	collective	ADJ
abr-593	97	9	anthropomorphized	anthropomorphized	ADJ
abr-593	97	10	brands	brand	NOUN
abr-593	97	11	has	have	AUX
abr-593	97	12	only	only	ADV
abr-593	97	13	been	be	AUX
abr-593	97	14	recently	recently	ADV
abr-593	97	15	examined	examine	VERB
abr-593	97	16	.	.	PUNCT
abr-593	98	1	prior	prior	ADJ
abr-593	98	2	research	research	NOUN
abr-593	98	3	studies	study	NOUN
abr-593	98	4	can	can	AUX
abr-593	98	5	serve	serve	VERB
abr-593	98	6	as	as	ADP
abr-593	98	7	a	a	DET
abr-593	98	8	foundation	foundation	NOUN
abr-593	98	9	for	for	ADP
abr-593	98	10	the	the	DET
abr-593	98	11	predictions	prediction	NOUN
abr-593	98	12	that	that	PRON
abr-593	98	13	consumers	consumer	NOUN
abr-593	98	14	should	should	AUX
abr-593	98	15	vary	vary	VERB
abr-593	98	16	in	in	ADP
abr-593	98	17	their	their	PRON
abr-593	98	18	reactions	reaction	NOUN
abr-593	98	19	to	to	ADP
abr-593	98	20	individual	individual	ADJ
abr-593	98	21	brand	brand	NOUN
abr-593	98	22	entities	entity	NOUN
abr-593	98	23	vs.	vs.	ADP
abr-593	98	24	collective	collective	ADJ
abr-593	98	25	brand	brand	NOUN
abr-593	98	26	entities	entity	NOUN
abr-593	98	27	.	.	PUNCT
abr-593	99	1	for	for	ADP
abr-593	99	2	example	example	NOUN
abr-593	99	3	,	,	PUNCT
abr-593	99	4	scholars	scholar	NOUN
abr-593	99	5	found	find	VERB
abr-593	99	6	that	that	SCONJ
abr-593	99	7	collective	collective	ADJ
abr-593	99	8	and	and	CCONJ
abr-593	99	9	dyadic	dyadic	ADJ
abr-593	99	10	relationships	relationship	NOUN
abr-593	99	11	are	be	AUX
abr-593	99	12	primarily	primarily	ADV
abr-593	99	13	distinguished	distinguish	VERB
abr-593	99	14	by	by	ADP
abr-593	99	15	differences	difference	NOUN
abr-593	99	16	in	in	ADP
abr-593	99	17	relationship	relationship	NOUN
abr-593	99	18	closeness	closeness	NOUN
abr-593	99	19	and	and	CCONJ
abr-593	99	20	intimacy	intimacy	NOUN
abr-593	99	21	(	(	PUNCT
abr-593	99	22	hoza	hoza	NOUN
abr-593	99	23	et	et	PROPN
abr-593	99	24	al	al	PROPN
abr-593	99	25	.	.	PROPN
abr-593	99	26	,	,	PUNCT
abr-593	99	27	2000	2000	NUM
abr-593	99	28	;	;	PUNCT
abr-593	99	29	williams	williams	PROPN
abr-593	99	30	,	,	PUNCT
abr-593	99	31	2010	2010	NUM
abr-593	99	32	)	)	PUNCT
abr-593	99	33	.	.	PUNCT
abr-593	100	1	puzakova	puzakova	PROPN
abr-593	100	2	and	and	CCONJ
abr-593	100	3	kwak	kwak	PROPN
abr-593	100	4	(	(	PUNCT
abr-593	100	5	2023	2023	NUM
abr-593	100	6	)	)	PUNCT
abr-593	100	7	have	have	AUX
abr-593	100	8	contributed	contribute	VERB
abr-593	100	9	significantly	significantly	ADV
abr-593	100	10	to	to	ADP
abr-593	100	11	our	our	PRON
abr-593	100	12	understanding	understanding	NOUN
abr-593	100	13	of	of	ADP
abr-593	100	14	anthropomorphized	anthropomorphized	ADJ
abr-593	100	15	brands	brand	NOUN
abr-593	100	16	by	by	ADP
abr-593	100	17	introducing	introduce	VERB
abr-593	100	18	the	the	DET
abr-593	100	19	concept	concept	NOUN
abr-593	100	20	of	of	ADP
abr-593	100	21	collective	collective	ADJ
abr-593	100	22	anthropomorphized	anthropomorphized	ADJ
abr-593	100	23	brands	brand	NOUN
abr-593	100	24	.	.	PUNCT
abr-593	101	1	these	these	DET
abr-593	101	2	brands	brand	NOUN
abr-593	101	3	go	go	VERB
abr-593	101	4	beyond	beyond	ADP
abr-593	101	5	the	the	DET
abr-593	101	6	traditional	traditional	ADJ
abr-593	101	7	notion	notion	NOUN
abr-593	101	8	of	of	ADP
abr-593	101	9	a	a	DET
abr-593	101	10	singular	singular	ADJ
abr-593	101	11	anthropomorphized	anthropomorphized	ADJ
abr-593	101	12	entity	entity	NOUN
abr-593	101	13	and	and	CCONJ
abr-593	101	14	instead	instead	ADV
abr-593	101	15	incorporate	incorporate	VERB
abr-593	101	16	cues	cue	NOUN
abr-593	101	17	from	from	ADP
abr-593	101	18	multiple	multiple	ADJ
abr-593	101	19	brand	brand	NOUN
abr-593	101	20	entities	entity	NOUN
abr-593	101	21	,	,	PUNCT
abr-593	101	22	creating	create	VERB
abr-593	101	23	a	a	DET
abr-593	101	24	perception	perception	NOUN
abr-593	101	25	of	of	ADP
abr-593	101	26	a	a	DET
abr-593	101	27	collective	collective	ADJ
abr-593	101	28	presence	presence	NOUN
abr-593	101	29	.	.	PUNCT
abr-593	102	1	this	this	DET
abr-593	102	2	novel	novel	ADJ
abr-593	102	3	approach	approach	NOUN
abr-593	102	4	suggests	suggest	VERB
abr-593	102	5	that	that	SCONJ
abr-593	102	6	consumers	consumer	NOUN
abr-593	102	7	can	can	AUX
abr-593	102	8	develop	develop	VERB
abr-593	102	9	relationships	relationship	NOUN
abr-593	102	10	not	not	PART
abr-593	102	11	just	just	ADV
abr-593	102	12	with	with	ADP
abr-593	102	13	individual	individual	ADJ
abr-593	102	14	brand	brand	NOUN
abr-593	102	15	characters	character	NOUN
abr-593	102	16	but	but	CCONJ
abr-593	102	17	with	with	ADP
abr-593	102	18	a	a	DET
abr-593	102	19	broader	broad	ADJ
abr-593	102	20	collective	collective	NOUN
abr-593	102	21	of	of	ADP
abr-593	102	22	brand	brand	NOUN
abr-593	102	23	personalities	personality	NOUN
abr-593	102	24	.	.	PUNCT
abr-593	103	1	in	in	ADP
abr-593	103	2	contrast	contrast	NOUN
abr-593	103	3	to	to	ADP
abr-593	103	4	anthropomorphized	anthropomorphized	ADJ
abr-593	103	5	solo	solo	NOUN
abr-593	103	6	brands	brand	NOUN
abr-593	103	7	,	,	PUNCT
abr-593	103	8	where	where	SCONJ
abr-593	103	9	the	the	DET
abr-593	103	10	focus	focus	NOUN
abr-593	103	11	is	be	AUX
abr-593	103	12	on	on	ADP
abr-593	103	13	a	a	DET
abr-593	103	14	single	single	ADJ
abr-593	103	15	character	character	NOUN
abr-593	103	16	representing	represent	VERB
abr-593	103	17	the	the	DET
abr-593	103	18	brand	brand	NOUN
abr-593	103	19	,	,	PUNCT
abr-593	103	20	collective	collective	ADJ
abr-593	103	21	brands	brand	NOUN
abr-593	103	22	offer	offer	VERB
abr-593	103	23	consumers	consumer	NOUN
abr-593	103	24	the	the	DET
abr-593	103	25	opportunity	opportunity	NOUN
abr-593	103	26	to	to	PART
abr-593	103	27	engage	engage	VERB
abr-593	103	28	with	with	ADP
abr-593	103	29	a	a	DET
abr-593	103	30	diverse	diverse	ADJ
abr-593	103	31	array	array	NOUN
abr-593	103	32	of	of	ADP
abr-593	103	33	brand	brand	NOUN
abr-593	103	34	personalities	personality	NOUN
abr-593	103	35	.	.	PUNCT
abr-593	104	1	this	this	DET
abr-593	104	2	shift	shift	NOUN
abr-593	104	3	in	in	ADP
abr-593	104	4	perspective	perspective	NOUN
abr-593	104	5	opens	open	VERB
abr-593	104	6	new	new	ADJ
abr-593	104	7	avenues	avenue	NOUN
abr-593	104	8	for	for	ADP
abr-593	104	9	consumer	consumer	NOUN
abr-593	104	10	-	-	PUNCT
abr-593	104	11	brand	brand	NOUN
abr-593	104	12	interaction	interaction	NOUN
abr-593	104	13	and	and	CCONJ
abr-593	104	14	relationship	relationship	NOUN
abr-593	104	15	building	building	NOUN
abr-593	104	16	.	.	PUNCT
abr-593	105	1	the	the	DET
abr-593	105	2	research	research	NOUN
abr-593	105	3	conducted	conduct	VERB
abr-593	105	4	by	by	ADP
abr-593	105	5	puzakova	puzakova	NOUN
abr-593	105	6	and	and	CCONJ
abr-593	105	7	kwak	kwak	PROPN
abr-593	105	8	(	(	PUNCT
abr-593	105	9	2023	2023	NUM
abr-593	105	10	)	)	PUNCT
abr-593	105	11	involved	involve	VERB
abr-593	105	12	four	four	NUM
abr-593	105	13	studies	study	NOUN
abr-593	105	14	,	,	PUNCT
abr-593	105	15	employing	employ	VERB
abr-593	105	16	both	both	CCONJ
abr-593	105	17	fictitious	fictitious	ADJ
abr-593	105	18	and	and	CCONJ
abr-593	105	19	real	real	ADJ
abr-593	105	20	-	-	PUNCT
abr-593	105	21	world	world	NOUN
abr-593	105	22	brands	brand	NOUN
abr-593	105	23	in	in	ADP
abr-593	105	24	the	the	DET
abr-593	105	25	food	food	NOUN
abr-593	105	26	and	and	CCONJ
abr-593	105	27	furniture	furniture	NOUN
abr-593	105	28	categories	category	NOUN
abr-593	105	29	within	within	ADP
abr-593	105	30	the	the	DET
abr-593	105	31	united	united	PROPN
abr-593	105	32	states	states	PROPN
abr-593	105	33	.	.	PUNCT
abr-593	106	1	their	their	PRON
abr-593	106	2	findings	finding	NOUN
abr-593	106	3	revealed	reveal	VERB
abr-593	106	4	an	an	DET
abr-593	106	5	intriguing	intriguing	ADJ
abr-593	106	6	gender	gender	NOUN
abr-593	106	7	difference	difference	NOUN
abr-593	106	8	in	in	ADP
abr-593	106	9	how	how	SCONJ
abr-593	106	10	participants	participant	NOUN
abr-593	106	11	evaluated	evaluate	VERB
abr-593	106	12	collective	collective	ADJ
abr-593	106	13	brands	brand	NOUN
abr-593	106	14	.	.	PUNCT
abr-593	107	1	female	female	ADJ
abr-593	107	2	participants	participant	NOUN
abr-593	107	3	tended	tend	VERB
abr-593	107	4	to	to	PART
abr-593	107	5	view	view	VERB
abr-593	107	6	these	these	DET
abr-593	107	7	brands	brand	NOUN
abr-593	107	8	less	less	ADV
abr-593	107	9	favorably	favorably	ADV
abr-593	107	10	than	than	ADP
abr-593	107	11	solo	solo	ADJ
abr-593	107	12	brands	brand	NOUN
abr-593	107	13	,	,	PUNCT
abr-593	107	14	driven	drive	VERB
abr-593	107	15	by	by	ADP
abr-593	107	16	their	their	PRON
abr-593	107	17	expectation	expectation	NOUN
abr-593	107	18	of	of	ADP
abr-593	107	19	greater	great	ADJ
abr-593	107	20	relationship	relationship	NOUN
abr-593	107	21	closeness	closeness	NOUN
abr-593	107	22	with	with	ADP
abr-593	107	23	the	the	DET
abr-593	107	24	brand	brand	NOUN
abr-593	107	25	.	.	PUNCT
abr-593	108	1	this	this	PRON
abr-593	108	2	suggests	suggest	VERB
abr-593	108	3	that	that	SCONJ
abr-593	108	4	women	woman	NOUN
abr-593	108	5	may	may	AUX
abr-593	108	6	have	have	VERB
abr-593	108	7	different	different	ADJ
abr-593	108	8	preferences	preference	NOUN
abr-593	108	9	or	or	CCONJ
abr-593	108	10	expectations	expectation	NOUN
abr-593	108	11	when	when	SCONJ
abr-593	108	12	it	it	PRON
abr-593	108	13	comes	come	VERB
abr-593	108	14	to	to	ADP
abr-593	108	15	brand	brand	NOUN
abr-593	108	16	relationships	relationship	NOUN
abr-593	108	17	compared	compare	VERB
abr-593	108	18	to	to	ADP
abr-593	108	19	men	man	NOUN
abr-593	108	20	.	.	PUNCT
abr-593	109	1	building	build	VERB
abr-593	109	2	upon	upon	SCONJ
abr-593	109	3	this	this	DET
abr-593	109	4	insightful	insightful	ADJ
abr-593	109	5	discovery	discovery	NOUN
abr-593	109	6	,	,	PUNCT
abr-593	109	7	the	the	DET
abr-593	109	8	current	current	ADJ
abr-593	109	9	research	research	NOUN
abr-593	109	10	aims	aim	VERB
abr-593	109	11	to	to	PART
abr-593	109	12	delve	delve	VERB
abr-593	109	13	deeper	deeply	ADV
abr-593	109	14	into	into	ADP
abr-593	109	15	the	the	DET
abr-593	109	16	implications	implication	NOUN
abr-593	109	17	of	of	ADP
abr-593	109	18	these	these	DET
abr-593	109	19	two	two	NUM
abr-593	109	20	variations	variation	NOUN
abr-593	109	21	of	of	ADP
abr-593	109	22	brand	brand	NOUN
abr-593	109	23	personification	personification	NOUN
abr-593	109	24	on	on	ADP
abr-593	109	25	consumer	consumer	NOUN
abr-593	109	26	decision	decision	NOUN
abr-593	109	27	-	-	PUNCT
abr-593	109	28	making	make	VERB
abr-593	109	29	processes	process	NOUN
abr-593	109	30	,	,	PUNCT
abr-593	109	31	particularly	particularly	ADV
abr-593	109	32	concerning	concern	VERB
abr-593	109	33	financial	financial	ADJ
abr-593	109	34	choices	choice	NOUN
abr-593	109	35	.	.	PUNCT
abr-593	110	1	by	by	ADP
abr-593	110	2	exploring	explore	VERB
abr-593	110	3	how	how	SCONJ
abr-593	110	4	individuals	individual	NOUN
abr-593	110	5	respond	respond	VERB
abr-593	110	6	to	to	ADP
abr-593	110	7	collective	collective	ADJ
abr-593	110	8	versus	versus	X
abr-593	110	9	solo	solo	ADJ
abr-593	110	10	anthropomorphized	anthropomorphized	ADJ
abr-593	110	11	brands	brand	NOUN
abr-593	110	12	in	in	ADP
abr-593	110	13	the	the	DET
abr-593	110	14	context	context	NOUN
abr-593	110	15	of	of	ADP
abr-593	110	16	monetary	monetary	ADJ
abr-593	110	17	decisions	decision	NOUN
abr-593	110	18	,	,	PUNCT
abr-593	110	19	we	we	PRON
abr-593	110	20	can	can	AUX
abr-593	110	21	gain	gain	VERB
abr-593	110	22	further	further	ADJ
abr-593	110	23	insights	insight	NOUN
abr-593	110	24	into	into	ADP
abr-593	110	25	the	the	DET
abr-593	110	26	psychological	psychological	ADJ
abr-593	110	27	mechanisms	mechanism	NOUN
abr-593	110	28	underlying	underlie	VERB
abr-593	110	29	consumer	consumer	NOUN
abr-593	110	30	-	-	PUNCT
abr-593	110	31	brand	brand	NOUN
abr-593	110	32	interactions	interaction	NOUN
abr-593	110	33	.	.	PUNCT
abr-593	111	1	understanding	understand	VERB
abr-593	111	2	the	the	DET
abr-593	111	3	impact	impact	NOUN
abr-593	111	4	of	of	ADP
abr-593	111	5	brand	brand	NOUN
abr-593	111	6	personification	personification	NOUN
abr-593	111	7	on	on	ADP
abr-593	111	8	consumer	consumer	NOUN
abr-593	111	9	behavior	behavior	NOUN
abr-593	111	10	is	be	AUX
abr-593	111	11	crucial	crucial	ADJ
abr-593	111	12	for	for	ADP
abr-593	111	13	marketers	marketer	NOUN
abr-593	111	14	seeking	seek	VERB
abr-593	111	15	to	to	PART
abr-593	111	16	enhance	enhance	VERB
abr-593	111	17	brand	brand	NOUN
abr-593	111	18	engagement	engagement	NOUN
abr-593	111	19	and	and	CCONJ
abr-593	111	20	loyalty	loyalty	NOUN
abr-593	111	21	.	.	PUNCT
abr-593	112	1	by	by	ADP
abr-593	112	2	examining	examine	VERB
abr-593	112	3	the	the	DET
abr-593	112	4	nuances	nuance	NOUN
abr-593	112	5	of	of	ADP
abr-593	112	6	collective	collective	ADJ
abr-593	112	7	anthropomorphized	anthropomorphized	ADJ
abr-593	112	8	brands	brand	NOUN
abr-593	112	9	and	and	CCONJ
abr-593	112	10	their	their	PRON
abr-593	112	11	effects	effect	NOUN
abr-593	112	12	on	on	ADP
abr-593	112	13	consumer	consumer	NOUN
abr-593	112	14	decision	decision	NOUN
abr-593	112	15	-	-	PUNCT
abr-593	112	16	making	making	NOUN
abr-593	112	17	,	,	PUNCT
abr-593	112	18	this	this	DET
abr-593	112	19	research	research	NOUN
abr-593	112	20	contributes	contribute	VERB
abr-593	112	21	to	to	ADP
abr-593	112	22	a	a	DET
abr-593	112	23	more	more	ADV
abr-593	112	24	comprehensive	comprehensive	ADJ
abr-593	112	25	understanding	understanding	NOUN
abr-593	112	26	of	of	ADP
abr-593	112	27	branding	branding	NOUN
abr-593	112	28	strategies	strategy	NOUN
abr-593	112	29	in	in	ADP
abr-593	112	30	today	today	NOUN
abr-593	112	31	's	's	PART
abr-593	112	32	market	market	NOUN
abr-593	112	33	landscape	landscape	NOUN
abr-593	112	34	.	.	PUNCT
abr-593	113	1	consumer	consumer	NOUN
abr-593	113	2	monetary	monetary	ADJ
abr-593	113	3	decision	decision	NOUN
abr-593	113	4	-	-	PUNCT
abr-593	113	5	making	make	VERB
abr-593	113	6	the	the	DET
abr-593	113	7	realm	realm	NOUN
abr-593	113	8	of	of	ADP
abr-593	113	9	monetary	monetary	ADJ
abr-593	113	10	decision	decision	NOUN
abr-593	113	11	-	-	PUNCT
abr-593	113	12	making	making	NOUN
abr-593	113	13	within	within	ADP
abr-593	113	14	consumer	consumer	NOUN
abr-593	113	15	behavior	behavior	NOUN
abr-593	113	16	literature	literature	NOUN
abr-593	113	17	encompasses	encompass	VERB
abr-593	113	18	a	a	DET
abr-593	113	19	wide	wide	ADJ
abr-593	113	20	array	array	NOUN
abr-593	113	21	of	of	ADP
abr-593	113	22	topics	topic	NOUN
abr-593	113	23	,	,	PUNCT
abr-593	113	24	reflecting	reflect	VERB
abr-593	113	25	the	the	DET
abr-593	113	26	multifaceted	multifaceted	ADJ
abr-593	113	27	nature	nature	NOUN
abr-593	113	28	of	of	ADP
abr-593	113	29	financial	financial	ADJ
abr-593	113	30	choices	choice	NOUN
abr-593	113	31	individuals	individual	NOUN
abr-593	113	32	make	make	VERB
abr-593	113	33	in	in	ADP
abr-593	113	34	their	their	PRON
abr-593	113	35	daily	daily	ADJ
abr-593	113	36	lives	life	NOUN
abr-593	113	37	.	.	PUNCT
abr-593	114	1	scholars	scholar	NOUN
abr-593	114	2	have	have	AUX
abr-593	114	3	explored	explore	VERB
abr-593	114	4	various	various	ADJ
abr-593	114	5	aspects	aspect	NOUN
abr-593	114	6	such	such	ADJ
abr-593	114	7	as	as	ADP
abr-593	114	8	consumer	consumer	NOUN
abr-593	114	9	spending	spending	NOUN
abr-593	114	10	patterns	pattern	NOUN
abr-593	114	11	(	(	PUNCT
abr-593	114	12	kurt	kurt	PROPN
abr-593	114	13	et	et	PROPN
abr-593	114	14	al	al	PROPN
abr-593	114	15	.	.	PROPN
abr-593	114	16	,	,	PUNCT
abr-593	114	17	2011	2011	NUM
abr-593	114	18	;	;	PUNCT
abr-593	114	19	fornell	fornell	VERB
abr-593	114	20	et	et	PROPN
abr-593	114	21	al	al	PROPN
abr-593	114	22	.	.	PROPN
abr-593	114	23	,	,	PUNCT
abr-593	114	24	2010	2010	NUM
abr-593	114	25	)	)	PUNCT
abr-593	114	26	,	,	PUNCT
abr-593	114	27	borrowing	borrowing	NOUN
abr-593	114	28	behaviors	behavior	NOUN
abr-593	114	29	(	(	PUNCT
abr-593	114	30	hirst	hirst	PROPN
abr-593	114	31	et	et	PROPN
abr-593	114	32	al	al	PROPN
abr-593	114	33	.	.	PROPN
abr-593	114	34	,	,	PUNCT
abr-593	114	35	1994	1994	NUM
abr-593	114	36	)	)	PUNCT
abr-593	114	37	,	,	PUNCT
abr-593	114	38	saving	save	VERB
abr-593	114	39	habits	habit	NOUN
abr-593	114	40	(	(	PUNCT
abr-593	114	41	durante	durante	PROPN
abr-593	114	42	&	&	CCONJ
abr-593	114	43	laran	laran	PROPN
abr-593	114	44	,	,	PUNCT
abr-593	114	45	2016	2016	NUM
abr-593	114	46	;	;	PUNCT
abr-593	114	47	6	6	NUM
abr-593	114	48	loibl	loibl	NOUN
abr-593	114	49	&	&	CCONJ
abr-593	114	50	scharff	scharff	PROPN
abr-593	114	51	,	,	PUNCT
abr-593	114	52	2010	2010	NUM
abr-593	114	53	)	)	PUNCT
abr-593	114	54	,	,	PUNCT
abr-593	114	55	and	and	CCONJ
abr-593	114	56	the	the	DET
abr-593	114	57	purchase	purchase	NOUN
abr-593	114	58	of	of	ADP
abr-593	114	59	financial	financial	ADJ
abr-593	114	60	products	product	NOUN
abr-593	114	61	(	(	PUNCT
abr-593	114	62	howcroft	howcroft	ADV
abr-593	114	63	et	et	PROPN
abr-593	114	64	al	al	PROPN
abr-593	114	65	.	.	PROPN
abr-593	114	66	,	,	PUNCT
abr-593	114	67	2007	2007	NUM
abr-593	114	68	;	;	PUNCT
abr-593	114	69	dogra	dogra	PROPN
abr-593	114	70	&	&	CCONJ
abr-593	114	71	kaushal	kaushal	PROPN
abr-593	114	72	,	,	PUNCT
abr-593	114	73	2022	2022	NUM
abr-593	114	74	)	)	PUNCT
abr-593	114	75	.	.	PUNCT
abr-593	115	1	additionally	additionally	ADV
abr-593	115	2	,	,	PUNCT
abr-593	115	3	research	research	NOUN
abr-593	115	4	has	have	AUX
abr-593	115	5	delved	delve	VERB
abr-593	115	6	into	into	ADP
abr-593	115	7	areas	area	NOUN
abr-593	115	8	such	such	ADJ
abr-593	115	9	as	as	ADP
abr-593	115	10	donation	donation	NOUN
abr-593	115	11	and	and	CCONJ
abr-593	115	12	charity	charity	NOUN
abr-593	115	13	contributions	contribution	NOUN
abr-593	115	14	(	(	PUNCT
abr-593	115	15	white	white	PROPN
abr-593	115	16	&	&	CCONJ
abr-593	115	17	peloza	peloza	PROPN
abr-593	115	18	,	,	PUNCT
abr-593	115	19	2009	2009	NUM
abr-593	115	20	;	;	PUNCT
abr-593	116	1	xu	xu	PROPN
abr-593	116	2	et	et	PROPN
abr-593	116	3	al	al	PROPN
abr-593	116	4	.	.	PROPN
abr-593	116	5	,	,	PUNCT
abr-593	116	6	2022	2022	NUM
abr-593	116	7	)	)	PUNCT
abr-593	116	8	,	,	PUNCT
abr-593	116	9	illustrating	illustrate	VERB
abr-593	116	10	the	the	DET
abr-593	116	11	breadth	breadth	NOUN
abr-593	116	12	of	of	ADP
abr-593	116	13	financial	financial	ADJ
abr-593	116	14	decisions	decision	NOUN
abr-593	116	15	studied	study	VERB
abr-593	116	16	within	within	ADP
abr-593	116	17	consumer	consumer	NOUN
abr-593	116	18	behavior	behavior	NOUN
abr-593	116	19	literature	literature	NOUN
abr-593	116	20	.	.	PUNCT
abr-593	117	1	within	within	ADP
abr-593	117	2	this	this	DET
abr-593	117	3	extensive	extensive	ADJ
abr-593	117	4	body	body	NOUN
abr-593	117	5	of	of	ADP
abr-593	117	6	literature	literature	NOUN
abr-593	117	7	,	,	PUNCT
abr-593	117	8	various	various	ADJ
abr-593	117	9	factors	factor	NOUN
abr-593	117	10	have	have	AUX
abr-593	117	11	been	be	AUX
abr-593	117	12	identified	identify	VERB
abr-593	117	13	as	as	ADP
abr-593	117	14	influential	influential	ADJ
abr-593	117	15	in	in	ADP
abr-593	117	16	shaping	shape	VERB
abr-593	117	17	individuals	individual	NOUN
abr-593	117	18	'	'	PART
abr-593	117	19	monetary	monetary	ADJ
abr-593	117	20	decisions	decision	NOUN
abr-593	117	21	.	.	PUNCT
abr-593	118	1	for	for	ADP
abr-593	118	2	instance	instance	NOUN
abr-593	118	3	,	,	PUNCT
abr-593	118	4	education	education	NOUN
abr-593	118	5	levels	level	NOUN
abr-593	118	6	have	have	AUX
abr-593	118	7	been	be	AUX
abr-593	118	8	linked	link	VERB
abr-593	118	9	to	to	ADP
abr-593	118	10	financial	financial	ADJ
abr-593	118	11	decision	decision	NOUN
abr-593	118	12	-	-	PUNCT
abr-593	118	13	making	make	VERB
abr-593	118	14	processes	process	NOUN
abr-593	118	15	,	,	PUNCT
abr-593	118	16	with	with	ADP
abr-593	118	17	studies	study	NOUN
abr-593	118	18	highlighting	highlight	VERB
abr-593	118	19	the	the	DET
abr-593	118	20	impact	impact	NOUN
abr-593	118	21	of	of	ADP
abr-593	118	22	education	education	NOUN
abr-593	118	23	on	on	ADP
abr-593	118	24	financial	financial	ADJ
abr-593	118	25	literacy	literacy	NOUN
abr-593	118	26	and	and	CCONJ
abr-593	118	27	decision	decision	NOUN
abr-593	118	28	outcomes	outcome	NOUN
abr-593	118	29	(	(	PUNCT
abr-593	118	30	estelami	estelami	NOUN
abr-593	118	31	,	,	PUNCT
abr-593	118	32	2009	2009	NUM
abr-593	118	33	;	;	PUNCT
abr-593	118	34	williams	williams	PROPN
abr-593	118	35	,	,	PUNCT
abr-593	118	36	2007	2007	NUM
abr-593	118	37	)	)	PUNCT
abr-593	118	38	.	.	PUNCT
abr-593	119	1	furthermore	furthermore	ADV
abr-593	119	2	,	,	PUNCT
abr-593	119	3	the	the	DET
abr-593	119	4	framing	framing	NOUN
abr-593	119	5	of	of	ADP
abr-593	119	6	choices	choice	NOUN
abr-593	119	7	has	have	AUX
abr-593	119	8	been	be	AUX
abr-593	119	9	shown	show	VERB
abr-593	119	10	to	to	PART
abr-593	119	11	significantly	significantly	ADV
abr-593	119	12	influence	influence	VERB
abr-593	119	13	decision	decision	NOUN
abr-593	119	14	outcomes	outcome	NOUN
abr-593	119	15	,	,	PUNCT
abr-593	119	16	with	with	ADP
abr-593	119	17	different	different	ADJ
abr-593	119	18	presentations	presentation	NOUN
abr-593	119	19	of	of	ADP
abr-593	119	20	information	information	NOUN
abr-593	119	21	leading	lead	VERB
abr-593	119	22	to	to	ADP
abr-593	119	23	varying	vary	VERB
abr-593	119	24	decision	decision	NOUN
abr-593	119	25	preferences	preference	NOUN
abr-593	119	26	(	(	PUNCT
abr-593	119	27	petersen	petersen	PROPN
abr-593	119	28	et	et	PROPN
abr-593	119	29	al	al	PROPN
abr-593	119	30	.	.	PROPN
abr-593	119	31	,	,	PUNCT
abr-593	119	32	2015	2015	NUM
abr-593	119	33	)	)	PUNCT
abr-593	119	34	.	.	PUNCT
abr-593	120	1	moreover	moreover	ADV
abr-593	120	2	,	,	PUNCT
abr-593	120	3	the	the	DET
abr-593	120	4	disclosure	disclosure	NOUN
abr-593	120	5	of	of	ADP
abr-593	120	6	information	information	NOUN
abr-593	120	7	regarding	regard	VERB
abr-593	120	8	financial	financial	ADJ
abr-593	120	9	products	product	NOUN
abr-593	120	10	or	or	CCONJ
abr-593	120	11	decisions	decision	NOUN
abr-593	120	12	can	can	AUX
abr-593	120	13	impact	impact	VERB
abr-593	120	14	consumer	consumer	NOUN
abr-593	120	15	perceptions	perception	NOUN
abr-593	120	16	and	and	CCONJ
abr-593	120	17	subsequent	subsequent	ADJ
abr-593	120	18	choices	choice	NOUN
abr-593	120	19	(	(	PUNCT
abr-593	120	20	adams	adam	NOUN
abr-593	120	21	et	et	PROPN
abr-593	120	22	al	al	PROPN
abr-593	120	23	.	.	PROPN
abr-593	120	24	,	,	PUNCT
abr-593	120	25	2021	2021	NUM
abr-593	120	26	)	)	PUNCT
abr-593	120	27	.	.	PUNCT
abr-593	121	1	despite	despite	SCONJ
abr-593	121	2	the	the	DET
abr-593	121	3	breadth	breadth	NOUN
abr-593	121	4	of	of	ADP
abr-593	121	5	research	research	NOUN
abr-593	121	6	in	in	ADP
abr-593	121	7	this	this	DET
abr-593	121	8	area	area	NOUN
abr-593	121	9	,	,	PUNCT
abr-593	121	10	there	there	PRON
abr-593	121	11	remains	remain	VERB
abr-593	121	12	a	a	DET
abr-593	121	13	notable	notable	ADJ
abr-593	121	14	gap	gap	NOUN
abr-593	121	15	concerning	concern	VERB
abr-593	121	16	the	the	DET
abr-593	121	17	intersection	intersection	NOUN
abr-593	121	18	of	of	ADP
abr-593	121	19	branding	branding	NOUN
abr-593	121	20	strategies	strategy	NOUN
abr-593	121	21	and	and	CCONJ
abr-593	121	22	consumer	consumer	NOUN
abr-593	121	23	monetary	monetary	ADJ
abr-593	121	24	decision	decision	NOUN
abr-593	121	25	-	-	PUNCT
abr-593	121	26	making	make	VERB
abr-593	121	27	processes	process	NOUN
abr-593	121	28	.	.	PUNCT
abr-593	122	1	the	the	DET
abr-593	122	2	present	present	ADJ
abr-593	122	3	research	research	NOUN
abr-593	122	4	seeks	seek	VERB
abr-593	122	5	to	to	PART
abr-593	122	6	address	address	VERB
abr-593	122	7	this	this	DET
abr-593	122	8	gap	gap	NOUN
abr-593	122	9	by	by	ADP
abr-593	122	10	examining	examine	VERB
abr-593	122	11	how	how	SCONJ
abr-593	122	12	branding	branding	NOUN
abr-593	122	13	strategies	strategy	NOUN
abr-593	122	14	,	,	PUNCT
abr-593	122	15	specifically	specifically	ADV
abr-593	122	16	the	the	DET
abr-593	122	17	anthropomorphization	anthropomorphization	NOUN
abr-593	122	18	of	of	ADP
abr-593	122	19	brands	brand	NOUN
abr-593	122	20	,	,	PUNCT
abr-593	122	21	influence	influence	NOUN
abr-593	122	22	consumer	consumer	NOUN
abr-593	122	23	decisions	decision	NOUN
abr-593	122	24	related	relate	VERB
abr-593	122	25	to	to	ADP
abr-593	122	26	money	money	NOUN
abr-593	122	27	in	in	ADP
abr-593	122	28	two	two	NUM
abr-593	122	29	distinct	distinct	ADJ
abr-593	122	30	contexts	contexts	NOUN
abr-593	122	31	:	:	PUNCT
abr-593	122	32	financial	financial	ADJ
abr-593	122	33	services	service	NOUN
abr-593	122	34	and	and	CCONJ
abr-593	122	35	charitable	charitable	ADJ
abr-593	122	36	donations	donation	NOUN
abr-593	122	37	.	.	PUNCT
abr-593	123	1	by	by	ADP
abr-593	123	2	uncovering	uncover	VERB
abr-593	123	3	the	the	DET
abr-593	123	4	impact	impact	NOUN
abr-593	123	5	of	of	ADP
abr-593	123	6	brand	brand	NOUN
abr-593	123	7	personification	personification	NOUN
abr-593	123	8	on	on	ADP
abr-593	123	9	financial	financial	ADJ
abr-593	123	10	decision	decision	NOUN
abr-593	123	11	-	-	PUNCT
abr-593	123	12	making	make	VERB
abr-593	123	13	processes	process	NOUN
abr-593	123	14	,	,	PUNCT
abr-593	123	15	this	this	DET
abr-593	123	16	research	research	NOUN
abr-593	123	17	aims	aim	VERB
abr-593	123	18	to	to	PART
abr-593	123	19	provide	provide	VERB
abr-593	123	20	valuable	valuable	ADJ
abr-593	123	21	insights	insight	NOUN
abr-593	123	22	for	for	ADP
abr-593	123	23	marketing	marketing	NOUN
abr-593	123	24	practitioners	practitioner	NOUN
abr-593	123	25	seeking	seek	VERB
abr-593	123	26	to	to	PART
abr-593	123	27	optimize	optimize	VERB
abr-593	123	28	branding	branding	NOUN
abr-593	123	29	strategies	strategy	NOUN
abr-593	123	30	for	for	ADP
abr-593	123	31	financial	financial	ADJ
abr-593	123	32	products	product	NOUN
abr-593	123	33	and	and	CCONJ
abr-593	123	34	philanthropic	philanthropic	NOUN
abr-593	123	35	initiatives	initiative	NOUN
abr-593	123	36	.	.	PUNCT
abr-593	124	1	moreover	moreover	ADV
abr-593	124	2	,	,	PUNCT
abr-593	124	3	understanding	understand	VERB
abr-593	124	4	the	the	DET
abr-593	124	5	mechanisms	mechanism	NOUN
abr-593	124	6	underlying	underlie	VERB
abr-593	124	7	consumer	consumer	NOUN
abr-593	124	8	financial	financial	ADJ
abr-593	124	9	decision	decision	NOUN
abr-593	124	10	-	-	PUNCT
abr-593	124	11	making	make	VERB
abr-593	124	12	not	not	PART
abr-593	124	13	only	only	ADV
abr-593	124	14	benefits	benefit	VERB
abr-593	124	15	marketers	marketer	NOUN
abr-593	124	16	but	but	CCONJ
abr-593	124	17	also	also	ADV
abr-593	124	18	holds	hold	VERB
abr-593	124	19	implications	implication	NOUN
abr-593	124	20	for	for	ADP
abr-593	124	21	consumer	consumer	NOUN
abr-593	124	22	welfare	welfare	NOUN
abr-593	124	23	more	more	ADV
abr-593	124	24	broadly	broadly	ADV
abr-593	124	25	.	.	PUNCT
abr-593	125	1	hypothesis	hypothesis	NOUN
abr-593	125	2	development	development	NOUN
abr-593	125	3	the	the	DET
abr-593	125	4	primary	primary	ADJ
abr-593	125	5	research	research	NOUN
abr-593	125	6	inquiry	inquiry	NOUN
abr-593	125	7	pertains	pertain	VERB
abr-593	125	8	to	to	ADP
abr-593	125	9	whether	whether	SCONJ
abr-593	125	10	or	or	CCONJ
abr-593	125	11	not	not	PART
abr-593	125	12	the	the	DET
abr-593	125	13	utilization	utilization	NOUN
abr-593	125	14	of	of	ADP
abr-593	125	15	brand	brand	NOUN
abr-593	125	16	personification	personification	NOUN
abr-593	125	17	strategies	strategy	NOUN
abr-593	125	18	,	,	PUNCT
abr-593	125	19	specifically	specifically	ADV
abr-593	125	20	contrasting	contrast	VERB
abr-593	125	21	collective	collective	ADJ
abr-593	125	22	versus	versus	ADP
abr-593	125	23	solo	solo	ADJ
abr-593	125	24	brand	brand	NOUN
abr-593	125	25	representations	representation	NOUN
abr-593	125	26	,	,	PUNCT
abr-593	125	27	elucidates	elucidate	VERB
abr-593	125	28	the	the	DET
abr-593	125	29	variance	variance	NOUN
abr-593	125	30	observed	observe	VERB
abr-593	125	31	in	in	ADP
abr-593	125	32	monetary	monetary	ADJ
abr-593	125	33	decision	decision	NOUN
abr-593	125	34	-	-	PUNCT
abr-593	125	35	making	make	VERB
abr-593	125	36	processes	process	NOUN
abr-593	125	37	.	.	PUNCT
abr-593	126	1	while	while	SCONJ
abr-593	126	2	extant	extant	ADJ
abr-593	126	3	scholarship	scholarship	NOUN
abr-593	126	4	has	have	AUX
abr-593	126	5	previously	previously	ADV
abr-593	126	6	illuminated	illuminate	VERB
abr-593	126	7	potential	potential	ADJ
abr-593	126	8	drawbacks	drawback	NOUN
abr-593	126	9	associated	associate	VERB
abr-593	126	10	with	with	ADP
abr-593	126	11	collective	collective	ADJ
abr-593	126	12	brand	brand	NOUN
abr-593	126	13	personification	personification	NOUN
abr-593	126	14	,	,	PUNCT
abr-593	126	15	positing	posit	VERB
abr-593	126	16	a	a	DET
abr-593	126	17	decrement	decrement	ADJ
abr-593	126	18	in	in	ADP
abr-593	126	19	advertising	advertising	NOUN
abr-593	126	20	efficacy	efficacy	NOUN
abr-593	126	21	(	(	PUNCT
abr-593	126	22	puzakova	puzakova	PROPN
abr-593	126	23	&	&	CCONJ
abr-593	126	24	kwak	kwak	PROPN
abr-593	126	25	,	,	PUNCT
abr-593	126	26	2023	2023	NUM
abr-593	126	27	)	)	PUNCT
abr-593	126	28	,	,	PUNCT
abr-593	126	29	the	the	DET
abr-593	126	30	present	present	ADJ
abr-593	126	31	investigation	investigation	NOUN
abr-593	126	32	posits	posit	VERB
abr-593	126	33	a	a	DET
abr-593	126	34	divergent	divergent	ADJ
abr-593	126	35	perspective	perspective	NOUN
abr-593	126	36	.	.	PUNCT
abr-593	127	1	specifically	specifically	ADV
abr-593	127	2	,	,	PUNCT
abr-593	127	3	it	it	PRON
abr-593	127	4	is	be	AUX
abr-593	127	5	hypothesized	hypothesize	VERB
abr-593	127	6	that	that	SCONJ
abr-593	127	7	within	within	ADP
abr-593	127	8	the	the	DET
abr-593	127	9	context	context	NOUN
abr-593	127	10	of	of	ADP
abr-593	127	11	monetary	monetary	ADJ
abr-593	127	12	decisionmaking	decisionmaking	NOUN
abr-593	127	13	,	,	PUNCT
abr-593	127	14	collective	collective	ADJ
abr-593	127	15	brand	brand	NOUN
abr-593	127	16	personification	personification	NOUN
abr-593	127	17	may	may	AUX
abr-593	127	18	engender	engender	VERB
abr-593	127	19	more	more	ADV
abr-593	127	20	favorable	favorable	ADJ
abr-593	127	21	evaluations	evaluation	NOUN
abr-593	127	22	and	and	CCONJ
abr-593	127	23	heightened	heighten	VERB
abr-593	127	24	effectiveness	effectiveness	NOUN
abr-593	127	25	compared	compare	VERB
abr-593	127	26	to	to	ADP
abr-593	127	27	solo	solo	ADJ
abr-593	127	28	brand	brand	NOUN
abr-593	127	29	counterparts	counterpart	NOUN
abr-593	127	30	.	.	PUNCT
abr-593	128	1	this	this	DET
abr-593	128	2	proposition	proposition	NOUN
abr-593	128	3	is	be	AUX
abr-593	128	4	underpinned	underpin	VERB
abr-593	128	5	by	by	ADP
abr-593	128	6	a	a	DET
abr-593	128	7	few	few	ADJ
abr-593	128	8	unique	unique	ADJ
abr-593	128	9	characteristics	characteristic	NOUN
abr-593	128	10	of	of	ADP
abr-593	128	11	monetary	monetary	ADJ
abr-593	128	12	decisions	decision	NOUN
abr-593	128	13	.	.	PUNCT
abr-593	129	1	firstly	firstly	ADV
abr-593	129	2	,	,	PUNCT
abr-593	129	3	financial	financial	ADJ
abr-593	129	4	decisions	decision	NOUN
abr-593	129	5	often	often	ADV
abr-593	129	6	exhibit	exhibit	VERB
abr-593	129	7	a	a	DET
abr-593	129	8	higher	high	ADJ
abr-593	129	9	degree	degree	NOUN
abr-593	129	10	of	of	ADP
abr-593	129	11	irrevocability	irrevocability	NOUN
abr-593	129	12	and	and	CCONJ
abr-593	129	13	permanence	permanence	NOUN
abr-593	129	14	.	.	PUNCT
abr-593	130	1	unlike	unlike	ADP
abr-593	130	2	many	many	ADJ
abr-593	130	3	consumer	consumer	NOUN
abr-593	130	4	goods	good	NOUN
abr-593	130	5	,	,	PUNCT
abr-593	130	6	which	which	PRON
abr-593	130	7	can	can	AUX
abr-593	130	8	be	be	AUX
abr-593	130	9	returned	return	VERB
abr-593	130	10	or	or	CCONJ
abr-593	130	11	exchanged	exchange	VERB
abr-593	130	12	if	if	SCONJ
abr-593	130	13	deemed	deem	VERB
abr-593	130	14	unsatisfactory	unsatisfactory	ADJ
abr-593	130	15	,	,	PUNCT
abr-593	130	16	financial	financial	ADJ
abr-593	130	17	transactions	transaction	NOUN
abr-593	130	18	are	be	AUX
abr-593	130	19	often	often	ADV
abr-593	130	20	irreversible	irreversible	ADJ
abr-593	130	21	,	,	PUNCT
abr-593	130	22	with	with	ADP
abr-593	130	23	limited	limited	ADJ
abr-593	130	24	avenues	avenue	NOUN
abr-593	130	25	for	for	ADP
abr-593	130	26	recourse	recourse	NOUN
abr-593	130	27	in	in	ADP
abr-593	130	28	the	the	DET
abr-593	130	29	event	event	NOUN
abr-593	130	30	of	of	ADP
abr-593	130	31	unfavorable	unfavorable	ADJ
abr-593	130	32	outcomes	outcome	NOUN
abr-593	130	33	.	.	PUNCT
abr-593	131	1	for	for	ADP
abr-593	131	2	instance	instance	NOUN
abr-593	131	3	,	,	PUNCT
abr-593	131	4	once	once	ADV
abr-593	131	5	an	an	DET
abr-593	131	6	investment	investment	NOUN
abr-593	131	7	is	be	AUX
abr-593	131	8	made	make	VERB
abr-593	131	9	or	or	CCONJ
abr-593	131	10	a	a	DET
abr-593	131	11	financial	financial	ADJ
abr-593	131	12	product	product	NOUN
abr-593	131	13	is	be	AUX
abr-593	131	14	selected	select	VERB
abr-593	131	15	,	,	PUNCT
abr-593	131	16	reversing	reverse	VERB
abr-593	131	17	,	,	PUNCT
abr-593	131	18	or	or	CCONJ
abr-593	131	19	undoing	undo	VERB
abr-593	131	20	that	that	DET
abr-593	131	21	decision	decision	NOUN
abr-593	131	22	may	may	AUX
abr-593	131	23	not	not	PART
abr-593	131	24	be	be	AUX
abr-593	131	25	feasible	feasible	ADJ
abr-593	131	26	or	or	CCONJ
abr-593	131	27	may	may	AUX
abr-593	131	28	come	come	VERB
abr-593	131	29	at	at	ADP
abr-593	131	30	a	a	DET
abr-593	131	31	significant	significant	ADJ
abr-593	131	32	cost	cost	NOUN
abr-593	131	33	.	.	PUNCT
abr-593	132	1	second	second	ADJ
abr-593	132	2	,	,	PUNCT
abr-593	132	3	financial	financial	ADJ
abr-593	132	4	decisions	decision	NOUN
abr-593	132	5	often	often	ADV
abr-593	132	6	have	have	VERB
abr-593	132	7	long	long	ADJ
abr-593	132	8	-	-	PUNCT
abr-593	132	9	term	term	NOUN
abr-593	132	10	implications	implication	NOUN
abr-593	132	11	that	that	PRON
abr-593	132	12	transcend	transcend	VERB
abr-593	132	13	the	the	DET
abr-593	132	14	immediate	immediate	ADJ
abr-593	132	15	transaction	transaction	NOUN
abr-593	132	16	.	.	PUNCT
abr-593	133	1	choices	choice	NOUN
abr-593	133	2	such	such	ADJ
abr-593	133	3	as	as	ADP
abr-593	133	4	spending	spending	NOUN
abr-593	133	5	,	,	PUNCT
abr-593	133	6	budgeting	budgeting	NOUN
abr-593	133	7	,	,	PUNCT
abr-593	133	8	retirement	retirement	NOUN
abr-593	133	9	planning	planning	NOUN
abr-593	133	10	,	,	PUNCT
abr-593	133	11	investment	investment	NOUN
abr-593	133	12	allocation	allocation	NOUN
abr-593	133	13	,	,	PUNCT
abr-593	133	14	or	or	CCONJ
abr-593	133	15	mortgage	mortgage	NOUN
abr-593	133	16	selection	selection	NOUN
abr-593	133	17	can	can	AUX
abr-593	133	18	shape	shape	VERB
abr-593	133	19	one	one	NUM
abr-593	133	20	's	's	PART
abr-593	133	21	financial	financial	ADJ
abr-593	133	22	trajectory	trajectory	NOUN
abr-593	133	23	and	and	CCONJ
abr-593	133	24	lifestyle	lifestyle	NOUN
abr-593	133	25	over	over	ADP
abr-593	133	26	extended	extend	VERB
abr-593	133	27	time	time	NOUN
abr-593	133	28	horizons	horizon	NOUN
abr-593	133	29	.	.	PUNCT
abr-593	134	1	consequently	consequently	ADV
abr-593	134	2	,	,	PUNCT
abr-593	134	3	the	the	DET
abr-593	134	4	evaluation	evaluation	NOUN
abr-593	134	5	of	of	ADP
abr-593	134	6	financial	financial	ADJ
abr-593	134	7	options	option	NOUN
abr-593	134	8	necessitates	necessitate	VERB
abr-593	134	9	a	a	DET
abr-593	134	10	forward	forward	ADV
abr-593	134	11	-	-	PUNCT
abr-593	134	12	looking	look	VERB
abr-593	134	13	perspective	perspective	NOUN
abr-593	134	14	and	and	CCONJ
abr-593	134	15	an	an	DET
abr-593	134	16	awareness	awareness	NOUN
abr-593	134	17	of	of	ADP
abr-593	134	18	how	how	SCONJ
abr-593	134	19	decisions	decision	NOUN
abr-593	134	20	made	make	VERB
abr-593	134	21	today	today	NOUN
abr-593	134	22	may	may	AUX
abr-593	134	23	reverberate	reverberate	VERB
abr-593	134	24	across	across	ADP
abr-593	134	25	years	year	NOUN
abr-593	134	26	or	or	CCONJ
abr-593	134	27	decades	decade	NOUN
abr-593	134	28	.	.	PUNCT
abr-593	135	1	moreover	moreover	ADV
abr-593	135	2	,	,	PUNCT
abr-593	135	3	there	there	PRON
abr-593	135	4	is	be	VERB
abr-593	135	5	evidence	evidence	NOUN
abr-593	135	6	from	from	ADP
abr-593	135	7	the	the	DET
abr-593	135	8	branding	branding	NOUN
abr-593	135	9	literature	literature	NOUN
abr-593	135	10	that	that	PRON
abr-593	135	11	suggests	suggest	VERB
abr-593	135	12	that	that	SCONJ
abr-593	135	13	collective	collective	ADJ
abr-593	135	14	brand	brand	NOUN
abr-593	135	15	entities	entity	NOUN
abr-593	135	16	tend	tend	VERB
abr-593	135	17	to	to	PART
abr-593	135	18	be	be	AUX
abr-593	135	19	perceived	perceive	VERB
abr-593	135	20	more	more	ADV
abr-593	135	21	favorably	favorably	ADV
abr-593	135	22	.	.	PUNCT
abr-593	136	1	first	first	ADV
abr-593	136	2	,	,	PUNCT
abr-593	136	3	research	research	NOUN
abr-593	136	4	on	on	ADP
abr-593	136	5	co	co	ADJ
abr-593	136	6	-	-	ADJ
abr-593	136	7	branding	brand	VERB
abr-593	136	8	and	and	CCONJ
abr-593	136	9	brand	brand	NOUN
abr-593	136	10	alliances	alliance	NOUN
abr-593	136	11	provides	provide	VERB
abr-593	136	12	substantial	substantial	ADJ
abr-593	136	13	evidence	evidence	NOUN
abr-593	136	14	that	that	SCONJ
abr-593	136	15	consumers	consumer	NOUN
abr-593	136	16	often	often	ADV
abr-593	136	17	prefer	prefer	VERB
abr-593	136	18	collective	collective	ADJ
abr-593	136	19	brand	brand	NOUN
abr-593	136	20	entities	entity	NOUN
abr-593	136	21	.	.	PUNCT
abr-593	137	1	co	co	VERB
abr-593	137	2	-	-	ADJ
abr-593	137	3	branding	branding	ADJ
abr-593	137	4	involves	involve	VERB
abr-593	137	5	the	the	DET
abr-593	137	6	collaboration	collaboration	NOUN
abr-593	137	7	of	of	ADP
abr-593	137	8	two	two	NUM
abr-593	137	9	or	or	CCONJ
abr-593	137	10	more	more	ADJ
abr-593	137	11	brands	brand	NOUN
abr-593	137	12	to	to	PART
abr-593	137	13	create	create	VERB
abr-593	137	14	a	a	DET
abr-593	137	15	combined	combined	ADJ
abr-593	137	16	product	product	NOUN
abr-593	137	17	or	or	CCONJ
abr-593	137	18	service	service	NOUN
abr-593	137	19	,	,	PUNCT
abr-593	137	20	which	which	PRON
abr-593	137	21	can	can	AUX
abr-593	137	22	enhance	enhance	VERB
abr-593	137	23	consumer	consumer	NOUN
abr-593	137	24	perceptions	perception	NOUN
abr-593	137	25	of	of	ADP
abr-593	137	26	quality	quality	NOUN
abr-593	137	27	and	and	CCONJ
abr-593	137	28	trust	trust	NOUN
abr-593	137	29	.	.	PUNCT
abr-593	138	1	a	a	DET
abr-593	138	2	systematic	systematic	ADJ
abr-593	138	3	literature	literature	NOUN
abr-593	138	4	review	review	NOUN
abr-593	138	5	by	by	ADP
abr-593	138	6	pinello	pinello	PROPN
abr-593	138	7	et	et	PROPN
abr-593	138	8	al	al	PROPN
abr-593	138	9	.	.	PROPN
abr-593	139	1	(	(	PUNCT
abr-593	139	2	2022	2022	NUM
abr-593	139	3	)	)	PUNCT
abr-593	139	4	highlights	highlight	NOUN
abr-593	139	5	that	that	PRON
abr-593	139	6	co	co	VERB
abr-593	139	7	-	-	ADJ
abr-593	139	8	branding	branding	ADJ
abr-593	139	9	alliances	alliance	NOUN
abr-593	139	10	can	can	AUX
abr-593	139	11	lead	lead	VERB
abr-593	139	12	to	to	ADP
abr-593	139	13	positive	positive	ADJ
abr-593	139	14	spillover	spillover	NOUN
abr-593	139	15	effects	effect	NOUN
abr-593	139	16	,	,	PUNCT
abr-593	139	17	where	where	SCONJ
abr-593	139	18	the	the	DET
abr-593	139	19	7	7	NUM
abr-593	139	20	strengths	strength	NOUN
abr-593	139	21	of	of	ADP
abr-593	139	22	each	each	DET
abr-593	139	23	brand	brand	NOUN
abr-593	139	24	reinforce	reinforce	VERB
abr-593	139	25	the	the	DET
abr-593	139	26	overall	overall	ADJ
abr-593	139	27	perception	perception	NOUN
abr-593	139	28	of	of	ADP
abr-593	139	29	the	the	DET
abr-593	139	30	collective	collective	ADJ
abr-593	139	31	brand	brand	NOUN
abr-593	139	32	entity	entity	NOUN
abr-593	139	33	.	.	PUNCT
abr-593	140	1	research	research	NOUN
abr-593	140	2	by	by	ADP
abr-593	140	3	washburn	washburn	PROPN
abr-593	140	4	et	et	PROPN
abr-593	140	5	al	al	PROPN
abr-593	140	6	.	.	PROPN
abr-593	141	1	(	(	PUNCT
abr-593	141	2	2000	2000	NUM
abr-593	141	3	)	)	PUNCT
abr-593	141	4	indicates	indicate	VERB
abr-593	141	5	that	that	SCONJ
abr-593	141	6	brand	brand	NOUN
abr-593	141	7	alliances	alliance	NOUN
abr-593	141	8	can	can	AUX
abr-593	141	9	enhance	enhance	VERB
abr-593	141	10	brand	brand	NOUN
abr-593	141	11	equity	equity	NOUN
abr-593	141	12	by	by	ADP
abr-593	141	13	leveraging	leverage	VERB
abr-593	141	14	the	the	DET
abr-593	141	15	strengths	strength	NOUN
abr-593	141	16	and	and	CCONJ
abr-593	141	17	reputations	reputation	NOUN
abr-593	141	18	of	of	ADP
abr-593	141	19	the	the	DET
abr-593	141	20	involved	involve	VERB
abr-593	141	21	brands	brand	NOUN
abr-593	141	22	.	.	PUNCT
abr-593	142	1	this	this	PRON
abr-593	142	2	can	can	AUX
abr-593	142	3	lead	lead	VERB
abr-593	142	4	to	to	ADP
abr-593	142	5	increased	increase	VERB
abr-593	142	6	consumer	consumer	NOUN
abr-593	142	7	preference	preference	NOUN
abr-593	142	8	for	for	ADP
abr-593	142	9	the	the	DET
abr-593	142	10	collective	collective	ADJ
abr-593	142	11	brand	brand	NOUN
abr-593	142	12	entity	entity	NOUN
abr-593	142	13	,	,	PUNCT
abr-593	142	14	as	as	SCONJ
abr-593	142	15	the	the	DET
abr-593	142	16	combined	combined	ADJ
abr-593	142	17	brand	brand	NOUN
abr-593	142	18	equity	equity	NOUN
abr-593	142	19	is	be	AUX
abr-593	142	20	perceived	perceive	VERB
abr-593	142	21	to	to	PART
abr-593	142	22	be	be	AUX
abr-593	142	23	greater	great	ADJ
abr-593	142	24	than	than	ADP
abr-593	142	25	the	the	DET
abr-593	142	26	sum	sum	NOUN
abr-593	142	27	of	of	ADP
abr-593	142	28	its	its	PRON
abr-593	142	29	parts	part	NOUN
abr-593	142	30	.	.	PUNCT
abr-593	143	1	similarly	similarly	ADV
abr-593	143	2	,	,	PUNCT
abr-593	143	3	the	the	DET
abr-593	143	4	concept	concept	NOUN
abr-593	143	5	of	of	ADP
abr-593	143	6	social	social	ADJ
abr-593	143	7	proof	proof	NOUN
abr-593	143	8	,	,	PUNCT
abr-593	143	9	as	as	SCONJ
abr-593	143	10	discussed	discuss	VERB
abr-593	143	11	by	by	ADP
abr-593	143	12	cialdini	cialdini	PROPN
abr-593	143	13	(	(	PUNCT
abr-593	143	14	2009	2009	NUM
abr-593	143	15	)	)	PUNCT
abr-593	143	16	,	,	PUNCT
abr-593	143	17	suggests	suggest	VERB
abr-593	143	18	that	that	SCONJ
abr-593	143	19	individuals	individual	NOUN
abr-593	143	20	look	look	VERB
abr-593	143	21	to	to	ADP
abr-593	143	22	the	the	DET
abr-593	143	23	behavior	behavior	NOUN
abr-593	143	24	and	and	CCONJ
abr-593	143	25	opinions	opinion	NOUN
abr-593	143	26	of	of	ADP
abr-593	143	27	others	other	NOUN
abr-593	143	28	to	to	PART
abr-593	143	29	guide	guide	VERB
abr-593	143	30	their	their	PRON
abr-593	143	31	own	own	ADJ
abr-593	143	32	actions	action	NOUN
abr-593	143	33	,	,	PUNCT
abr-593	143	34	especially	especially	ADV
abr-593	143	35	in	in	ADP
abr-593	143	36	uncertain	uncertain	ADJ
abr-593	143	37	situations	situation	NOUN
abr-593	143	38	.	.	PUNCT
abr-593	144	1	when	when	SCONJ
abr-593	144	2	multiple	multiple	ADJ
abr-593	144	3	brands	brand	NOUN
abr-593	144	4	endorse	endorse	VERB
abr-593	144	5	a	a	DET
abr-593	144	6	product	product	NOUN
abr-593	144	7	or	or	CCONJ
abr-593	144	8	service	service	NOUN
abr-593	144	9	,	,	PUNCT
abr-593	144	10	it	it	PRON
abr-593	144	11	creates	create	VERB
abr-593	144	12	a	a	DET
abr-593	144	13	sense	sense	NOUN
abr-593	144	14	of	of	ADP
abr-593	144	15	consensus	consensus	NOUN
abr-593	144	16	,	,	PUNCT
abr-593	144	17	which	which	PRON
abr-593	144	18	can	can	AUX
abr-593	144	19	enhance	enhance	VERB
abr-593	144	20	consumer	consumer	NOUN
abr-593	144	21	trust	trust	NOUN
abr-593	144	22	and	and	CCONJ
abr-593	144	23	preference	preference	NOUN
abr-593	144	24	for	for	ADP
abr-593	144	25	the	the	DET
abr-593	144	26	collective	collective	ADJ
abr-593	144	27	brand	brand	NOUN
abr-593	144	28	entity	entity	NOUN
abr-593	144	29	.	.	PUNCT
abr-593	145	1	hence	hence	ADV
abr-593	145	2	,	,	PUNCT
abr-593	145	3	the	the	DET
abr-593	145	4	first	first	ADJ
abr-593	145	5	hypothesis	hypothesis	NOUN
abr-593	145	6	is	be	AUX
abr-593	145	7	:	:	PUNCT
abr-593	145	8	h1	h1	ADJ
abr-593	145	9	:	:	PUNCT
abr-593	145	10	consumers	consumer	NOUN
abr-593	145	11	will	will	AUX
abr-593	145	12	develop	develop	VERB
abr-593	145	13	greater	great	ADJ
abr-593	145	14	preferences	preference	NOUN
abr-593	145	15	for	for	ADP
abr-593	145	16	a	a	DET
abr-593	145	17	collective	collective	NOUN
abr-593	145	18	-	-	PUNCT
abr-593	145	19	anthropomorphized	anthropomorphized	ADJ
abr-593	145	20	(	(	PUNCT
abr-593	145	21	versus	versus	ADP
abr-593	145	22	a	a	DET
abr-593	145	23	solo	solo	NOUN
abr-593	145	24	anthropomorphized	anthropomorphized	ADJ
abr-593	145	25	)	)	PUNCT
abr-593	145	26	brand	brand	NOUN
abr-593	145	27	when	when	SCONJ
abr-593	145	28	making	make	VERB
abr-593	145	29	monetary	monetary	ADJ
abr-593	145	30	decisions	decision	NOUN
abr-593	145	31	.	.	PUNCT
abr-593	146	1	furthermore	furthermore	ADV
abr-593	146	2	,	,	PUNCT
abr-593	146	3	a	a	DET
abr-593	146	4	growing	grow	VERB
abr-593	146	5	body	body	NOUN
abr-593	146	6	of	of	ADP
abr-593	146	7	literature	literature	NOUN
abr-593	146	8	underscores	underscore	VERB
abr-593	146	9	the	the	DET
abr-593	146	10	pivotal	pivotal	ADJ
abr-593	146	11	role	role	NOUN
abr-593	146	12	of	of	ADP
abr-593	146	13	consumer	consumer	NOUN
abr-593	146	14	trust	trust	NOUN
abr-593	146	15	in	in	ADP
abr-593	146	16	driving	drive	VERB
abr-593	146	17	the	the	DET
abr-593	146	18	adoption	adoption	NOUN
abr-593	146	19	and	and	CCONJ
abr-593	146	20	sustained	sustained	ADJ
abr-593	146	21	utilization	utilization	NOUN
abr-593	146	22	of	of	ADP
abr-593	146	23	financial	financial	ADJ
abr-593	146	24	products	product	NOUN
abr-593	146	25	and	and	CCONJ
abr-593	146	26	services	service	NOUN
abr-593	146	27	.	.	PUNCT
abr-593	147	1	empirical	empirical	ADJ
abr-593	147	2	investigations	investigation	NOUN
abr-593	147	3	have	have	AUX
abr-593	147	4	delineated	delineate	VERB
abr-593	147	5	how	how	SCONJ
abr-593	147	6	trust	trust	NOUN
abr-593	147	7	exerts	exert	VERB
abr-593	147	8	a	a	DET
abr-593	147	9	palpable	palpable	ADJ
abr-593	147	10	influence	influence	NOUN
abr-593	147	11	on	on	ADP
abr-593	147	12	various	various	ADJ
abr-593	147	13	facets	facet	NOUN
abr-593	147	14	of	of	ADP
abr-593	147	15	financial	financial	ADJ
abr-593	147	16	behavior	behavior	NOUN
abr-593	147	17	,	,	PUNCT
abr-593	147	18	spanning	span	VERB
abr-593	147	19	the	the	DET
abr-593	147	20	continued	continue	VERB
abr-593	147	21	engagement	engagement	NOUN
abr-593	147	22	with	with	ADP
abr-593	147	23	online	online	ADJ
abr-593	147	24	financial	financial	ADJ
abr-593	147	25	platforms	platform	NOUN
abr-593	147	26	(	(	PUNCT
abr-593	147	27	pi	pi	NOUN
abr-593	147	28	et	et	PROPN
abr-593	147	29	al	al	PROPN
abr-593	147	30	.	.	PROPN
abr-593	147	31	,	,	PUNCT
abr-593	147	32	2012	2012	NUM
abr-593	147	33	)	)	PUNCT
abr-593	147	34	,	,	PUNCT
abr-593	147	35	the	the	DET
abr-593	147	36	propensity	propensity	NOUN
abr-593	147	37	to	to	PART
abr-593	147	38	embrace	embrace	VERB
abr-593	147	39	novel	novel	ADJ
abr-593	147	40	banking	banking	NOUN
abr-593	147	41	offerings	offering	NOUN
abr-593	147	42	and	and	CCONJ
abr-593	147	43	the	the	DET
abr-593	147	44	uptake	uptake	NOUN
abr-593	147	45	of	of	ADP
abr-593	147	46	islamic	islamic	ADJ
abr-593	147	47	banking	banking	NOUN
abr-593	147	48	services	service	NOUN
abr-593	147	49	within	within	ADP
abr-593	147	50	predominantly	predominantly	ADV
abr-593	147	51	muslim	muslim	ADJ
abr-593	147	52	societies	society	NOUN
abr-593	147	53	(	(	PUNCT
abr-593	147	54	ashraf	ashraf	NOUN
abr-593	147	55	et	et	PROPN
abr-593	147	56	al	al	PROPN
abr-593	147	57	.	.	PROPN
abr-593	147	58	,	,	PUNCT
abr-593	147	59	2015	2015	NUM
abr-593	147	60	)	)	PUNCT
abr-593	147	61	.	.	PUNCT
abr-593	148	1	notably	notably	ADV
abr-593	148	2	,	,	PUNCT
abr-593	148	3	the	the	DET
abr-593	148	4	establishment	establishment	NOUN
abr-593	148	5	and	and	CCONJ
abr-593	148	6	maintenance	maintenance	NOUN
abr-593	148	7	of	of	ADP
abr-593	148	8	consumer	consumer	NOUN
abr-593	148	9	trust	trust	NOUN
abr-593	148	10	emerge	emerge	VERB
abr-593	148	11	as	as	ADP
abr-593	148	12	quintessential	quintessential	ADJ
abr-593	148	13	determinants	determinant	NOUN
abr-593	148	14	shaping	shape	VERB
abr-593	148	15	the	the	DET
abr-593	148	16	contours	contours	NOUN
abr-593	148	17	of	of	ADP
abr-593	148	18	contemporary	contemporary	ADJ
abr-593	148	19	financial	financial	ADJ
abr-593	148	20	landscapes	landscape	NOUN
abr-593	148	21	.	.	PUNCT
abr-593	149	1	this	this	DET
abr-593	149	2	research	research	NOUN
abr-593	149	3	inquiry	inquiry	NOUN
abr-593	149	4	pivots	pivot	NOUN
abr-593	149	5	on	on	ADP
abr-593	149	6	a	a	DET
abr-593	149	7	central	central	ADJ
abr-593	149	8	concern	concern	NOUN
abr-593	149	9	:	:	PUNCT
abr-593	149	10	discerning	discern	VERB
abr-593	149	11	consumers	consumer	NOUN
abr-593	149	12	'	'	PART
abr-593	149	13	perceptions	perception	NOUN
abr-593	149	14	regarding	regard	VERB
abr-593	149	15	the	the	DET
abr-593	149	16	relative	relative	ADJ
abr-593	149	17	trustworthiness	trustworthiness	NOUN
abr-593	149	18	of	of	ADP
abr-593	149	19	collective	collective	ADJ
abr-593	149	20	versus	versus	ADP
abr-593	149	21	solo	solo	ADJ
abr-593	149	22	brand	brand	NOUN
abr-593	149	23	personifications	personification	NOUN
abr-593	149	24	.	.	PUNCT
abr-593	150	1	institutional	institutional	ADJ
abr-593	150	2	theory	theory	NOUN
abr-593	150	3	suggests	suggest	VERB
abr-593	150	4	that	that	SCONJ
abr-593	150	5	consumers	consumer	NOUN
abr-593	150	6	trust	trust	VERB
abr-593	150	7	institutions	institution	NOUN
abr-593	150	8	more	more	ADJ
abr-593	150	9	than	than	ADP
abr-593	150	10	individuals	individual	NOUN
abr-593	150	11	due	due	ADJ
abr-593	150	12	to	to	ADP
abr-593	150	13	perceived	perceive	VERB
abr-593	150	14	stability	stability	NOUN
abr-593	150	15	,	,	PUNCT
abr-593	150	16	expertise	expertise	NOUN
abr-593	150	17	,	,	PUNCT
abr-593	150	18	and	and	CCONJ
abr-593	150	19	accountability	accountability	NOUN
abr-593	150	20	.	.	PUNCT
abr-593	151	1	multiple	multiple	ADJ
abr-593	151	2	brand	brand	NOUN
abr-593	151	3	entities	entity	NOUN
abr-593	151	4	reinforce	reinforce	VERB
abr-593	151	5	this	this	DET
abr-593	151	6	perception	perception	NOUN
abr-593	151	7	.	.	PUNCT
abr-593	152	1	moreover	moreover	ADV
abr-593	152	2	,	,	PUNCT
abr-593	152	3	the	the	DET
abr-593	152	4	work	work	NOUN
abr-593	152	5	by	by	ADP
abr-593	152	6	ingenhoff	ingenhoff	NOUN
abr-593	152	7	and	and	CCONJ
abr-593	152	8	sommer	sommer	NOUN
abr-593	152	9	(	(	PUNCT
abr-593	152	10	2010	2010	NUM
abr-593	152	11	)	)	PUNCT
abr-593	152	12	sheds	shed	VERB
abr-593	152	13	light	light	NOUN
abr-593	152	14	on	on	ADP
abr-593	152	15	this	this	DET
abr-593	152	16	issue	issue	NOUN
abr-593	152	17	by	by	ADP
abr-593	152	18	demonstrating	demonstrate	VERB
abr-593	152	19	a	a	DET
abr-593	152	20	propensity	propensity	NOUN
abr-593	152	21	among	among	ADP
abr-593	152	22	consumers	consumer	NOUN
abr-593	152	23	to	to	PART
abr-593	152	24	ascribe	ascribe	VERB
abr-593	152	25	greater	great	ADJ
abr-593	152	26	trust	trust	NOUN
abr-593	152	27	to	to	ADP
abr-593	152	28	corporate	corporate	ADJ
abr-593	152	29	entities	entity	NOUN
abr-593	152	30	than	than	ADP
abr-593	152	31	to	to	ADP
abr-593	152	32	individual	individual	ADJ
abr-593	152	33	ceos	ceos	NOUN
abr-593	152	34	.	.	PUNCT
abr-593	153	1	one	one	NUM
abr-593	153	2	potential	potential	ADJ
abr-593	153	3	explanation	explanation	NOUN
abr-593	153	4	for	for	ADP
abr-593	153	5	this	this	DET
abr-593	153	6	phenomenon	phenomenon	NOUN
abr-593	153	7	is	be	AUX
abr-593	153	8	that	that	SCONJ
abr-593	153	9	individuals	individual	NOUN
abr-593	153	10	,	,	PUNCT
abr-593	153	11	particularly	particularly	ADV
abr-593	153	12	high	high	ADJ
abr-593	153	13	-	-	PUNCT
abr-593	153	14	profile	profile	NOUN
abr-593	153	15	figures	figure	NOUN
abr-593	153	16	such	such	ADJ
abr-593	153	17	as	as	ADP
abr-593	153	18	ceos	ceo	NOUN
abr-593	153	19	,	,	PUNCT
abr-593	153	20	are	be	AUX
abr-593	153	21	often	often	ADV
abr-593	153	22	perceived	perceive	VERB
abr-593	153	23	as	as	ADP
abr-593	153	24	being	be	AUX
abr-593	153	25	more	more	ADV
abr-593	153	26	vulnerable	vulnerable	ADJ
abr-593	153	27	to	to	ADP
abr-593	153	28	scrutiny	scrutiny	NOUN
abr-593	153	29	and	and	CCONJ
abr-593	153	30	are	be	AUX
abr-593	153	31	judged	judge	VERB
abr-593	153	32	more	more	ADV
abr-593	153	33	rigorously	rigorously	ADV
abr-593	153	34	across	across	ADP
abr-593	153	35	various	various	ADJ
abr-593	153	36	dimensions	dimension	NOUN
abr-593	153	37	,	,	PUNCT
abr-593	153	38	such	such	ADJ
abr-593	153	39	as	as	ADP
abr-593	153	40	competence	competence	NOUN
abr-593	153	41	,	,	PUNCT
abr-593	153	42	benevolence	benevolence	NOUN
abr-593	153	43	,	,	PUNCT
abr-593	153	44	and	and	CCONJ
abr-593	153	45	integrity	integrity	NOUN
abr-593	153	46	.	.	PUNCT
abr-593	154	1	in	in	ADP
abr-593	154	2	contrast	contrast	NOUN
abr-593	154	3	,	,	PUNCT
abr-593	154	4	corporate	corporate	ADJ
abr-593	154	5	entities	entity	NOUN
abr-593	154	6	,	,	PUNCT
abr-593	154	7	by	by	ADP
abr-593	154	8	their	their	PRON
abr-593	154	9	collective	collective	ADJ
abr-593	154	10	identity	identity	NOUN
abr-593	154	11	,	,	PUNCT
abr-593	154	12	may	may	AUX
abr-593	154	13	appear	appear	VERB
abr-593	154	14	more	more	ADV
abr-593	154	15	stable	stable	ADJ
abr-593	154	16	and	and	CCONJ
abr-593	154	17	less	less	ADV
abr-593	154	18	prone	prone	ADJ
abr-593	154	19	to	to	ADP
abr-593	154	20	the	the	DET
abr-593	154	21	biases	bias	NOUN
abr-593	154	22	or	or	CCONJ
abr-593	154	23	idiosyncrasies	idiosyncrasy	NOUN
abr-593	154	24	of	of	ADP
abr-593	154	25	individual	individual	ADJ
abr-593	154	26	behavior	behavior	NOUN
abr-593	154	27	,	,	PUNCT
abr-593	154	28	thereby	thereby	ADV
abr-593	154	29	fostering	foster	VERB
abr-593	154	30	greater	great	ADJ
abr-593	154	31	trust	trust	NOUN
abr-593	154	32	.	.	PUNCT
abr-593	155	1	beyond	beyond	ADP
abr-593	155	2	the	the	DET
abr-593	155	3	research	research	NOUN
abr-593	155	4	in	in	ADP
abr-593	155	5	organizational	organizational	ADJ
abr-593	155	6	behavior	behavior	NOUN
abr-593	155	7	,	,	PUNCT
abr-593	155	8	social	social	ADJ
abr-593	155	9	psychology	psychology	NOUN
abr-593	155	10	offers	offer	VERB
abr-593	155	11	additional	additional	ADJ
abr-593	155	12	valuable	valuable	ADJ
abr-593	155	13	insights	insight	NOUN
abr-593	155	14	,	,	PUNCT
abr-593	155	15	indicating	indicate	VERB
abr-593	155	16	that	that	SCONJ
abr-593	155	17	group	group	NOUN
abr-593	155	18	-	-	PUNCT
abr-593	155	19	based	base	VERB
abr-593	155	20	entities	entity	NOUN
abr-593	155	21	are	be	AUX
abr-593	155	22	often	often	ADV
abr-593	155	23	viewed	view	VERB
abr-593	155	24	as	as	ADP
abr-593	155	25	more	more	ADV
abr-593	155	26	trustworthy	trustworthy	ADJ
abr-593	155	27	than	than	ADP
abr-593	155	28	individuals	individual	NOUN
abr-593	155	29	in	in	ADP
abr-593	155	30	various	various	ADJ
abr-593	155	31	contexts	contexts	NOUN
abr-593	155	32	.	.	PUNCT
abr-593	156	1	studies	study	NOUN
abr-593	156	2	conducted	conduct	VERB
abr-593	156	3	by	by	ADP
abr-593	156	4	isenberg	isenberg	PROPN
abr-593	156	5	(	(	PUNCT
abr-593	156	6	1986	1986	NUM
abr-593	156	7	)	)	PUNCT
abr-593	156	8	and	and	CCONJ
abr-593	156	9	myers	myers	PROPN
abr-593	156	10	and	and	CCONJ
abr-593	156	11	lamm	lamm	PROPN
abr-593	156	12	(	(	PUNCT
abr-593	156	13	1976	1976	NUM
abr-593	156	14	)	)	PUNCT
abr-593	156	15	demonstrate	demonstrate	VERB
abr-593	156	16	that	that	SCONJ
abr-593	156	17	groups	group	NOUN
abr-593	156	18	tend	tend	VERB
abr-593	156	19	to	to	PART
abr-593	156	20	make	make	VERB
abr-593	156	21	more	more	ADV
abr-593	156	22	extreme	extreme	ADJ
abr-593	156	23	and	and	CCONJ
abr-593	156	24	confident	confident	ADJ
abr-593	156	25	decisions	decision	NOUN
abr-593	156	26	,	,	PUNCT
abr-593	156	27	which	which	PRON
abr-593	156	28	can	can	AUX
abr-593	156	29	enhance	enhance	VERB
abr-593	156	30	credibility	credibility	NOUN
abr-593	156	31	and	and	CCONJ
abr-593	156	32	perceived	perceive	VERB
abr-593	156	33	expertise	expertise	NOUN
abr-593	156	34	in	in	ADP
abr-593	156	35	financial	financial	ADJ
abr-593	156	36	and	and	CCONJ
abr-593	156	37	organizational	organizational	ADJ
abr-593	156	38	decision	decision	NOUN
abr-593	156	39	-	-	PUNCT
abr-593	156	40	making	make	VERB
abr-593	156	41	contexts	context	NOUN
abr-593	156	42	.	.	PUNCT
abr-593	157	1	this	this	DET
abr-593	157	2	phenomenon	phenomenon	NOUN
abr-593	157	3	highlights	highlight	VERB
abr-593	157	4	the	the	DET
abr-593	157	5	significance	significance	NOUN
abr-593	157	6	of	of	ADP
abr-593	157	7	collective	collective	ADJ
abr-593	157	8	decision	decision	NOUN
abr-593	157	9	-	-	PUNCT
abr-593	157	10	making	making	NOUN
abr-593	157	11	in	in	ADP
abr-593	157	12	shaping	shape	VERB
abr-593	157	13	trust	trust	NOUN
abr-593	157	14	and	and	CCONJ
abr-593	157	15	confidence	confidence	NOUN
abr-593	157	16	.	.	PUNCT
abr-593	158	1	consistent	consistent	ADJ
abr-593	158	2	with	with	ADP
abr-593	158	3	the	the	DET
abr-593	158	4	notion	notion	NOUN
abr-593	158	5	of	of	ADP
abr-593	158	6	risk	risk	NOUN
abr-593	158	7	reduction	reduction	NOUN
abr-593	158	8	through	through	ADP
abr-593	158	9	collective	collective	ADJ
abr-593	158	10	entities	entity	NOUN
abr-593	158	11	,	,	PUNCT
abr-593	158	12	bauer	bauer	NOUN
abr-593	158	13	(	(	PUNCT
abr-593	158	14	1960	1960	NUM
abr-593	158	15	)	)	PUNCT
abr-593	158	16	posits	posit	NOUN
abr-593	158	17	that	that	PRON
abr-593	158	18	consumers	consumer	NOUN
abr-593	158	19	perceive	perceive	VERB
abr-593	158	20	diminished	diminish	VERB
abr-593	158	21	risk	risk	NOUN
abr-593	158	22	when	when	SCONJ
abr-593	158	23	entrusting	entrust	VERB
abr-593	158	24	collective	collective	ADJ
abr-593	158	25	groups	group	NOUN
abr-593	158	26	,	,	PUNCT
abr-593	158	27	as	as	SCONJ
abr-593	158	28	the	the	DET
abr-593	158	29	risk	risk	NOUN
abr-593	158	30	is	be	AUX
abr-593	158	31	dispersed	disperse	VERB
abr-593	158	32	among	among	ADP
abr-593	158	33	multiple	multiple	ADJ
abr-593	158	34	entities	entity	NOUN
abr-593	158	35	.	.	PUNCT
abr-593	159	1	this	this	DET
abr-593	159	2	phenomenon	phenomenon	NOUN
abr-593	159	3	is	be	AUX
abr-593	159	4	echoed	echo	VERB
abr-593	159	5	in	in	ADP
abr-593	159	6	online	online	ADJ
abr-593	159	7	marketplaces	marketplace	NOUN
abr-593	159	8	,	,	PUNCT
abr-593	159	9	where	where	SCONJ
abr-593	159	10	consumers	consumer	NOUN
abr-593	159	11	exhibit	exhibit	VERB
abr-593	159	12	heightened	heightened	ADJ
abr-593	159	13	trust	trust	NOUN
abr-593	159	14	in	in	ADP
abr-593	159	15	platforms	platform	NOUN
abr-593	159	16	featuring	feature	VERB
abr-593	159	17	multiple	multiple	ADJ
abr-593	159	18	sellers	seller	NOUN
abr-593	159	19	,	,	PUNCT
abr-593	159	20	such	such	ADJ
abr-593	159	21	as	as	ADP
abr-593	159	22	yelp	yelp	NOUN
abr-593	159	23	and	and	CCONJ
abr-593	159	24	tripadvisor	tripadvisor	PROPN
abr-593	159	25	(	(	PUNCT
abr-593	159	26	kim	kim	PROPN
abr-593	159	27	et	et	PROPN
abr-593	159	28	al	al	PROPN
abr-593	159	29	.	.	PROPN
abr-593	159	30	,	,	PUNCT
abr-593	159	31	2018	2018	NUM
abr-593	159	32	)	)	PUNCT
abr-593	159	33	.	.	PUNCT
abr-593	160	1	furthermore	furthermore	ADV
abr-593	160	2	,	,	PUNCT
abr-593	160	3	research	research	NOUN
abr-593	160	4	indicates	indicate	VERB
abr-593	160	5	that	that	SCONJ
abr-593	160	6	collective	collective	ADJ
abr-593	160	7	ratings	rating	NOUN
abr-593	160	8	and	and	CCONJ
abr-593	160	9	reviews	review	NOUN
abr-593	160	10	foster	foster	ADJ
abr-593	160	11	consumer	consumer	NOUN
abr-593	160	12	trust	trust	NOUN
abr-593	160	13	,	,	PUNCT
abr-593	160	14	as	as	SCONJ
abr-593	160	15	evidenced	evidence	VERB
abr-593	160	16	by	by	ADP
abr-593	160	17	fang	fang	PROPN
abr-593	160	18	et	et	PROPN
abr-593	160	19	al	al	PROPN
abr-593	160	20	.	.	PROPN
abr-593	161	1	(	(	PUNCT
abr-593	161	2	2019	2019	NUM
abr-593	161	3	)	)	PUNCT
abr-593	161	4	.	.	PUNCT
abr-593	162	1	analogously	analogously	ADV
abr-593	162	2	,	,	PUNCT
abr-593	162	3	within	within	ADP
abr-593	162	4	the	the	DET
abr-593	162	5	context	context	NOUN
abr-593	162	6	of	of	ADP
abr-593	162	7	brand	brand	NOUN
abr-593	162	8	personification	personification	NOUN
abr-593	162	9	,	,	PUNCT
abr-593	162	10	it	it	PRON
abr-593	162	11	is	be	AUX
abr-593	162	12	plausible	plausible	ADJ
abr-593	162	13	to	to	PART
abr-593	162	14	hypothesize	hypothesize	VERB
abr-593	162	15	that	that	SCONJ
abr-593	162	16	anthropomorphized	anthropomorphized	ADJ
abr-593	162	17	solo	solo	NOUN
abr-593	162	18	brands	brand	NOUN
abr-593	162	19	may	may	AUX
abr-593	162	20	be	be	AUX
abr-593	162	21	understood	understand	VERB
abr-593	162	22	as	as	ADP
abr-593	162	23	less	less	ADV
abr-593	162	24	intrinsically	intrinsically	ADV
abr-593	162	25	trustworthy	trustworthy	ADJ
abr-593	162	26	relative	relative	NOUN
abr-593	162	27	to	to	ADP
abr-593	162	28	their	their	PRON
abr-593	162	29	8	8	NUM
abr-593	162	30	collective	collective	ADJ
abr-593	162	31	counterparts	counterpart	NOUN
abr-593	162	32	.	.	PUNCT
abr-593	163	1	building	build	VERB
abr-593	163	2	on	on	ADP
abr-593	163	3	these	these	DET
abr-593	163	4	insights	insight	NOUN
abr-593	163	5	,	,	PUNCT
abr-593	163	6	this	this	DET
abr-593	163	7	study	study	NOUN
abr-593	163	8	aims	aim	VERB
abr-593	163	9	to	to	PART
abr-593	163	10	investigate	investigate	VERB
abr-593	163	11	these	these	DET
abr-593	163	12	assumptions	assumption	NOUN
abr-593	163	13	empirically	empirically	ADV
abr-593	163	14	through	through	ADP
abr-593	163	15	the	the	DET
abr-593	163	16	development	development	NOUN
abr-593	163	17	of	of	ADP
abr-593	163	18	the	the	DET
abr-593	163	19	following	follow	VERB
abr-593	163	20	hypothesis	hypothesis	NOUN
abr-593	163	21	.	.	PUNCT
abr-593	164	1	h2	h2	PROPN
abr-593	164	2	:	:	PUNCT
abr-593	164	3	consumers	consumer	NOUN
abr-593	164	4	will	will	AUX
abr-593	164	5	perceive	perceive	VERB
abr-593	164	6	greater	great	ADJ
abr-593	164	7	trust	trust	NOUN
abr-593	164	8	for	for	ADP
abr-593	164	9	a	a	DET
abr-593	164	10	collective	collective	NOUN
abr-593	164	11	-	-	PUNCT
abr-593	164	12	anthropomorphized	anthropomorphized	ADJ
abr-593	164	13	(	(	PUNCT
abr-593	164	14	versus	versus	ADP
abr-593	164	15	a	a	DET
abr-593	164	16	soloanthropomorphized	soloanthropomorphized	ADJ
abr-593	164	17	brand	brand	NOUN
abr-593	164	18	)	)	PUNCT
abr-593	164	19	.	.	PUNCT
abr-593	165	1	extensive	extensive	ADJ
abr-593	165	2	research	research	NOUN
abr-593	165	3	has	have	AUX
abr-593	165	4	demonstrated	demonstrate	VERB
abr-593	165	5	that	that	SCONJ
abr-593	165	6	trust	trust	NOUN
abr-593	165	7	serves	serve	VERB
abr-593	165	8	as	as	ADP
abr-593	165	9	a	a	DET
abr-593	165	10	mediator	mediator	NOUN
abr-593	165	11	in	in	ADP
abr-593	165	12	various	various	ADJ
abr-593	165	13	aspects	aspect	NOUN
abr-593	165	14	of	of	ADP
abr-593	165	15	consumer	consumer	NOUN
abr-593	165	16	behavior	behavior	NOUN
abr-593	165	17	.	.	PUNCT
abr-593	166	1	for	for	ADP
abr-593	166	2	instance	instance	NOUN
abr-593	166	3	,	,	PUNCT
abr-593	166	4	chaudhuri	chaudhuri	PROPN
abr-593	166	5	and	and	CCONJ
abr-593	166	6	holbrook	holbrook	PROPN
abr-593	166	7	(	(	PUNCT
abr-593	166	8	2001	2001	NUM
abr-593	166	9	)	)	PUNCT
abr-593	166	10	found	find	VERB
abr-593	166	11	that	that	SCONJ
abr-593	166	12	trust	trust	NOUN
abr-593	166	13	mediates	mediate	VERB
abr-593	166	14	the	the	DET
abr-593	166	15	relationship	relationship	NOUN
abr-593	166	16	between	between	ADP
abr-593	166	17	brand	brand	NOUN
abr-593	166	18	affect	affect	NOUN
abr-593	166	19	—	—	PUNCT
abr-593	166	20	consumers	consumer	NOUN
abr-593	166	21	’	'	PUNCT
abr-593	166	22	emotional	emotional	ADJ
abr-593	166	23	responses	response	NOUN
abr-593	166	24	to	to	ADP
abr-593	166	25	a	a	DET
abr-593	166	26	brand	brand	NOUN
abr-593	166	27	—	—	PUNCT
abr-593	166	28	and	and	CCONJ
abr-593	166	29	brand	brand	NOUN
abr-593	166	30	loyalty	loyalty	NOUN
abr-593	166	31	,	,	PUNCT
abr-593	166	32	which	which	PRON
abr-593	166	33	is	be	AUX
abr-593	166	34	the	the	DET
abr-593	166	35	likelihood	likelihood	NOUN
abr-593	166	36	of	of	ADP
abr-593	166	37	consumers	consumer	NOUN
abr-593	166	38	repeatedly	repeatedly	ADV
abr-593	166	39	purchasing	purchase	VERB
abr-593	166	40	the	the	DET
abr-593	166	41	same	same	ADJ
abr-593	166	42	brand	brand	NOUN
abr-593	166	43	.	.	PUNCT
abr-593	167	1	similarly	similarly	ADV
abr-593	167	2	,	,	PUNCT
abr-593	167	3	delgadoballester	delgadoballester	NOUN
abr-593	167	4	and	and	CCONJ
abr-593	167	5	munuera	munuera	NOUN
abr-593	167	6	-	-	PUNCT
abr-593	167	7	aleman	aleman	NOUN
abr-593	167	8	(	(	PUNCT
abr-593	167	9	2005	2005	NUM
abr-593	167	10	)	)	PUNCT
abr-593	167	11	identified	identify	VERB
abr-593	167	12	that	that	SCONJ
abr-593	167	13	trust	trust	NOUN
abr-593	167	14	mediates	mediate	VERB
abr-593	167	15	the	the	DET
abr-593	167	16	impact	impact	NOUN
abr-593	167	17	of	of	ADP
abr-593	167	18	brand	brand	NOUN
abr-593	167	19	personality	personality	NOUN
abr-593	167	20	on	on	ADP
abr-593	167	21	both	both	PRON
abr-593	167	22	brand	brand	NOUN
abr-593	167	23	loyalty	loyalty	NOUN
abr-593	167	24	and	and	CCONJ
abr-593	167	25	consumer	consumer	NOUN
abr-593	167	26	satisfaction	satisfaction	NOUN
abr-593	167	27	.	.	PUNCT
abr-593	168	1	building	build	VERB
abr-593	168	2	on	on	ADP
abr-593	168	3	this	this	DET
abr-593	168	4	body	body	NOUN
abr-593	168	5	of	of	ADP
abr-593	168	6	literature	literature	NOUN
abr-593	168	7	,	,	PUNCT
abr-593	168	8	the	the	DET
abr-593	168	9	present	present	ADJ
abr-593	168	10	study	study	NOUN
abr-593	168	11	hypothesizes	hypothesize	VERB
abr-593	168	12	that	that	SCONJ
abr-593	168	13	:	:	PUNCT
abr-593	168	14	h3	h3	NOUN
abr-593	168	15	:	:	PUNCT
abr-593	168	16	brandttrust	brandttrust	PROPN
abr-593	168	17	mediates	mediate	VERB
abr-593	168	18	the	the	DET
abr-593	168	19	effect	effect	NOUN
abr-593	168	20	of	of	ADP
abr-593	168	21	the	the	DET
abr-593	168	22	types	type	NOUN
abr-593	168	23	of	of	ADP
abr-593	168	24	brand	brand	NOUN
abr-593	168	25	personification	personification	NOUN
abr-593	168	26	on	on	ADP
abr-593	168	27	brand	brand	NOUN
abr-593	168	28	evaluation	evaluation	NOUN
abr-593	168	29	.	.	PUNCT
abr-593	169	1	figure	figure	VERB
abr-593	169	2	1	1	NUM
abr-593	169	3	theoretical	theoretical	ADJ
abr-593	169	4	model	model	NOUN
abr-593	169	5	:	:	PUNCT
abr-593	169	6	the	the	DET
abr-593	169	7	mediating	mediate	VERB
abr-593	169	8	role	role	NOUN
abr-593	169	9	of	of	ADP
abr-593	169	10	brand	brand	NOUN
abr-593	169	11	trust	trust	NOUN
abr-593	169	12	method	method	NOUN
abr-593	169	13	and	and	CCONJ
abr-593	169	14	results	result	NOUN
abr-593	169	15	study	study	VERB
abr-593	169	16	1	1	NUM
abr-593	169	17	to	to	PART
abr-593	169	18	test	test	VERB
abr-593	169	19	the	the	DET
abr-593	169	20	hypotheses	hypothesis	NOUN
abr-593	169	21	outlined	outline	VERB
abr-593	169	22	,	,	PUNCT
abr-593	169	23	two	two	NUM
abr-593	169	24	distinct	distinct	ADJ
abr-593	169	25	studies	study	NOUN
abr-593	169	26	were	be	AUX
abr-593	169	27	conducted	conduct	VERB
abr-593	169	28	.	.	PUNCT
abr-593	170	1	the	the	DET
abr-593	170	2	first	first	ADJ
abr-593	170	3	experiment	experiment	NOUN
abr-593	170	4	was	be	AUX
abr-593	170	5	designed	design	VERB
abr-593	170	6	specifically	specifically	ADV
abr-593	170	7	to	to	PART
abr-593	170	8	examine	examine	VERB
abr-593	170	9	h1	h1	PROPN
abr-593	170	10	,	,	PUNCT
abr-593	170	11	which	which	PRON
abr-593	170	12	posits	posit	VERB
abr-593	170	13	the	the	DET
abr-593	170	14	primary	primary	ADJ
abr-593	170	15	effect	effect	NOUN
abr-593	170	16	of	of	ADP
abr-593	170	17	collectiveanthropomorphized	collectiveanthropomorphize	VERB
abr-593	170	18	branding	branding	NOUN
abr-593	170	19	on	on	ADP
abr-593	170	20	consumer	consumer	NOUN
abr-593	170	21	preference	preference	NOUN
abr-593	170	22	.	.	PUNCT
abr-593	171	1	this	this	DET
abr-593	171	2	experiment	experiment	NOUN
abr-593	171	3	employed	employ	VERB
abr-593	171	4	a	a	DET
abr-593	171	5	manipulation	manipulation	NOUN
abr-593	171	6	of	of	ADP
abr-593	171	7	brand	brand	NOUN
abr-593	171	8	conditions	condition	NOUN
abr-593	171	9	to	to	PART
abr-593	171	10	observe	observe	VERB
abr-593	171	11	participant	participant	ADJ
abr-593	171	12	responses	response	NOUN
abr-593	171	13	.	.	PUNCT
abr-593	172	1	a	a	DET
abr-593	172	2	total	total	NOUN
abr-593	172	3	of	of	ADP
abr-593	172	4	eighty	eighty	NUM
abr-593	172	5	participants	participant	NOUN
abr-593	172	6	were	be	AUX
abr-593	172	7	recruited	recruit	VERB
abr-593	172	8	through	through	ADP
abr-593	172	9	amazon	amazon	PROPN
abr-593	172	10	mechanical	mechanical	ADJ
abr-593	172	11	turk	turk	PROPN
abr-593	172	12	(	(	PUNCT
abr-593	172	13	mturk	mturk	PROPN
abr-593	172	14	)	)	PUNCT
abr-593	172	15	and	and	CCONJ
abr-593	172	16	subsequently	subsequently	ADV
abr-593	172	17	randomly	randomly	ADV
abr-593	172	18	assigned	assign	VERB
abr-593	172	19	to	to	ADP
abr-593	172	20	one	one	NUM
abr-593	172	21	of	of	ADP
abr-593	172	22	two	two	NUM
abr-593	172	23	distinct	distinct	ADJ
abr-593	172	24	conditions	condition	NOUN
abr-593	172	25	of	of	ADP
abr-593	172	26	brand	brand	NOUN
abr-593	172	27	personification	personification	NOUN
abr-593	172	28	:	:	PUNCT
abr-593	172	29	collective	collective	ADJ
abr-593	172	30	brand	brand	NOUN
abr-593	172	31	or	or	CCONJ
abr-593	172	32	solo	solo	NOUN
abr-593	172	33	brand	brand	NOUN
abr-593	172	34	.	.	PUNCT
abr-593	173	1	within	within	ADP
abr-593	173	2	these	these	DET
abr-593	173	3	conditions	condition	NOUN
abr-593	173	4	,	,	PUNCT
abr-593	173	5	participants	participant	NOUN
abr-593	173	6	were	be	AUX
abr-593	173	7	presented	present	VERB
abr-593	173	8	with	with	ADP
abr-593	173	9	information	information	NOUN
abr-593	173	10	regarding	regard	VERB
abr-593	173	11	a	a	DET
abr-593	173	12	novel	novel	NOUN
abr-593	173	13	buy	buy	NOUN
abr-593	173	14	now	now	ADV
abr-593	173	15	pay	pay	VERB
abr-593	173	16	later	later	ADV
abr-593	173	17	(	(	PUNCT
abr-593	173	18	bnpl	bnpl	NOUN
abr-593	173	19	)	)	PUNCT
abr-593	173	20	service	service	NOUN
abr-593	173	21	named	name	VERB
abr-593	173	22	"	"	PUNCT
abr-593	173	23	thereafter	thereafter	ADV
abr-593	173	24	,	,	PUNCT
abr-593	173	25	"	"	PUNCT
abr-593	173	26	purportedly	purportedly	ADV
abr-593	173	27	available	available	ADJ
abr-593	173	28	at	at	ADP
abr-593	173	29	prominent	prominent	ADJ
abr-593	173	30	retailers	retailer	NOUN
abr-593	173	31	such	such	ADJ
abr-593	173	32	as	as	ADP
abr-593	173	33	walmart	walmart	NOUN
abr-593	173	34	,	,	PUNCT
abr-593	173	35	target	target	NOUN
abr-593	173	36	,	,	PUNCT
abr-593	173	37	sephora	sephora	NOUN
abr-593	173	38	,	,	PUNCT
abr-593	173	39	and	and	CCONJ
abr-593	173	40	amazon	amazon	NOUN
abr-593	173	41	across	across	ADP
abr-593	173	42	the	the	DET
abr-593	173	43	united	united	PROPN
abr-593	173	44	states	states	PROPN
abr-593	173	45	.	.	PUNCT
abr-593	174	1	the	the	DET
abr-593	174	2	fictitious	fictitious	ADJ
abr-593	174	3	"	"	PUNCT
abr-593	174	4	thereafter	thereafter	ADJ
abr-593	174	5	"	"	PUNCT
abr-593	174	6	service	service	NOUN
abr-593	174	7	was	be	AUX
abr-593	174	8	described	describe	VERB
abr-593	174	9	as	as	ADP
abr-593	174	10	being	be	AUX
abr-593	174	11	accessible	accessible	ADJ
abr-593	174	12	to	to	ADP
abr-593	174	13	any	any	DET
abr-593	174	14	consumer	consumer	NOUN
abr-593	174	15	who	who	PRON
abr-593	174	16	made	make	VERB
abr-593	174	17	a	a	DET
abr-593	174	18	minimum	minimum	ADJ
abr-593	174	19	purchase	purchase	NOUN
abr-593	174	20	of	of	ADP
abr-593	174	21	$	$	SYM
abr-593	174	22	100	100	NUM
abr-593	174	23	within	within	ADP
abr-593	174	24	the	the	DET
abr-593	174	25	network	network	NOUN
abr-593	174	26	of	of	ADP
abr-593	174	27	affiliated	affiliated	ADJ
abr-593	174	28	retailers	retailer	NOUN
abr-593	174	29	.	.	PUNCT
abr-593	175	1	participants	participant	NOUN
abr-593	175	2	were	be	AUX
abr-593	175	3	then	then	ADV
abr-593	175	4	prompted	prompt	VERB
abr-593	175	5	to	to	PART
abr-593	175	6	indicate	indicate	VERB
abr-593	175	7	their	their	PRON
abr-593	175	8	likelihood	likelihood	NOUN
abr-593	175	9	of	of	ADP
abr-593	175	10	utilizing	utilize	VERB
abr-593	175	11	the	the	DET
abr-593	175	12	"	"	PUNCT
abr-593	175	13	thereafter	thereafter	ADJ
abr-593	175	14	"	"	PUNCT
abr-593	175	15	bnpl	bnpl	PROPN
abr-593	175	16	service	service	NOUN
abr-593	175	17	as	as	ADP
abr-593	175	18	their	their	PRON
abr-593	175	19	preferred	preferred	ADJ
abr-593	175	20	payment	payment	NOUN
abr-593	175	21	method	method	NOUN
abr-593	175	22	.	.	PUNCT
abr-593	176	1	each	each	DET
abr-593	176	2	participant	participant	NOUN
abr-593	176	3	was	be	AUX
abr-593	176	4	exposed	expose	VERB
abr-593	176	5	to	to	ADP
abr-593	176	6	either	either	CCONJ
abr-593	176	7	a	a	DET
abr-593	176	8	collective	collective	ADJ
abr-593	176	9	brand	brand	NOUN
abr-593	176	10	representation	representation	NOUN
abr-593	176	11	(	(	PUNCT
abr-593	176	12	depicted	depict	VERB
abr-593	176	13	by	by	ADP
abr-593	176	14	an	an	DET
abr-593	176	15	icon	icon	NOUN
abr-593	176	16	featuring	feature	VERB
abr-593	176	17	three	three	NUM
abr-593	176	18	individuals	individual	NOUN
abr-593	176	19	)	)	PUNCT
abr-593	176	20	or	or	CCONJ
abr-593	176	21	a	a	DET
abr-593	176	22	solo	solo	NOUN
abr-593	176	23	brand	brand	NOUN
abr-593	176	24	h3	h3	NOUN
abr-593	176	25	h2	h2	NOUN
abr-593	176	26	branding	branding	NOUN
abr-593	176	27	strategy	strategy	NOUN
abr-593	176	28	(	(	PUNCT
abr-593	176	29	collective	collective	ADJ
abr-593	176	30	vs.	vs.	X
abr-593	176	31	solo	solo	NOUN
abr-593	176	32	)	)	PUNCT
abr-593	176	33	brand	brand	NOUN
abr-593	176	34	trust	trust	NOUN
abr-593	176	35	adoption	adoption	NOUN
abr-593	176	36	/	/	SYM
abr-593	176	37	donation	donation	NOUN
abr-593	176	38	likelihood	likelihood	NOUN
abr-593	176	39	h1	h1	PROPN
abr-593	176	40	9	9	NUM
abr-593	176	41	representation	representation	NOUN
abr-593	176	42	(	(	PUNCT
abr-593	176	43	featuring	feature	VERB
abr-593	176	44	a	a	DET
abr-593	176	45	single	single	ADJ
abr-593	176	46	individual	individual	NOUN
abr-593	176	47	)	)	PUNCT
abr-593	176	48	.	.	PUNCT
abr-593	177	1	visual	visual	ADJ
abr-593	177	2	representations	representation	NOUN
abr-593	177	3	of	of	ADP
abr-593	177	4	these	these	DET
abr-593	177	5	brand	brand	NOUN
abr-593	177	6	conditions	condition	NOUN
abr-593	177	7	were	be	AUX
abr-593	177	8	included	include	VERB
abr-593	177	9	in	in	ADP
abr-593	177	10	the	the	DET
abr-593	177	11	appendix	appendix	NOUN
abr-593	177	12	provided	provide	VERB
abr-593	177	13	to	to	ADP
abr-593	177	14	participants	participant	NOUN
abr-593	177	15	for	for	ADP
abr-593	177	16	reference	reference	NOUN
abr-593	177	17	during	during	ADP
abr-593	177	18	the	the	DET
abr-593	177	19	study	study	NOUN
abr-593	177	20	.	.	PUNCT
abr-593	178	1	the	the	DET
abr-593	178	2	measures	measure	NOUN
abr-593	178	3	used	use	VERB
abr-593	178	4	in	in	ADP
abr-593	178	5	this	this	DET
abr-593	178	6	experiment	experiment	NOUN
abr-593	178	7	are	be	AUX
abr-593	178	8	adapted	adapt	VERB
abr-593	178	9	from	from	ADP
abr-593	178	10	prior	prior	ADJ
abr-593	178	11	literature	literature	NOUN
abr-593	178	12	(	(	PUNCT
abr-593	178	13	puzakova	puzakova	NOUN
abr-593	178	14	and	and	CCONJ
abr-593	178	15	kwak	kwak	PROPN
abr-593	178	16	2023	2023	NUM
abr-593	178	17	)	)	PUNCT
abr-593	178	18	.	.	PUNCT
abr-593	179	1	manipulation	manipulation	NOUN
abr-593	179	2	check	check	VERB
abr-593	179	3	questions	question	NOUN
abr-593	179	4	asked	ask	VERB
abr-593	179	5	the	the	DET
abr-593	179	6	participants	participant	NOUN
abr-593	179	7	to	to	PART
abr-593	179	8	answer	answer	VERB
abr-593	179	9	the	the	DET
abr-593	179	10	question	question	NOUN
abr-593	179	11	“	"	PUNCT
abr-593	179	12	the	the	DET
abr-593	179	13	logo	logo	NOUN
abr-593	179	14	of	of	ADP
abr-593	179	15	thereafter	thereafter	ADV
abr-593	179	16	shows	show	VERB
abr-593	179	17	_	_	PUNCT
abr-593	180	1	_	_	PUNCT
abr-593	181	1	_	_	PUNCT
abr-593	181	2	_	_	PUNCT
abr-593	181	3	”	"	PUNCT
abr-593	181	4	(	(	PUNCT
abr-593	181	5	a	a	DET
abr-593	181	6	person	person	NOUN
abr-593	181	7	vs.	vs.	ADP
abr-593	181	8	a	a	DET
abr-593	181	9	team	team	NOUN
abr-593	181	10	)	)	PUNCT
abr-593	181	11	and	and	CCONJ
abr-593	181	12	“	"	PUNCT
abr-593	181	13	you	you	PRON
abr-593	181	14	think	think	VERB
abr-593	181	15	of	of	ADP
abr-593	181	16	thereafter	thereafter	ADV
abr-593	181	17	as	as	ADP
abr-593	181	18	_	_	NOUN
abr-593	181	19	_	_	PUNCT
abr-593	181	20	_	_	PUNCT
abr-593	181	21	”	"	PUNCT
abr-593	181	22	(	(	PUNCT
abr-593	181	23	a	a	DET
abr-593	181	24	person	person	NOUN
abr-593	181	25	vs.	vs.	ADP
abr-593	181	26	a	a	DET
abr-593	181	27	team	team	NOUN
abr-593	181	28	)	)	PUNCT
abr-593	181	29	.	.	PUNCT
abr-593	182	1	then	then	ADV
abr-593	182	2	participants	participant	NOUN
abr-593	182	3	report	report	VERB
abr-593	182	4	their	their	PRON
abr-593	182	5	previous	previous	ADJ
abr-593	182	6	experience	experience	NOUN
abr-593	182	7	related	relate	VERB
abr-593	182	8	to	to	ADP
abr-593	182	9	the	the	DET
abr-593	182	10	bnpl	bnpl	PROPN
abr-593	182	11	service	service	PROPN
abr-593	182	12	.	.	PUNCT
abr-593	183	1	then	then	ADV
abr-593	183	2	they	they	PRON
abr-593	183	3	reported	report	VERB
abr-593	183	4	their	their	PRON
abr-593	183	5	intention	intention	NOUN
abr-593	183	6	to	to	PART
abr-593	183	7	adopt	adopt	VERB
abr-593	183	8	thereafter	thereafter	ADV
abr-593	183	9	,	,	PUNCT
abr-593	183	10	their	their	PRON
abr-593	183	11	likelihood	likelihood	NOUN
abr-593	183	12	to	to	PART
abr-593	183	13	recommend	recommend	VERB
abr-593	183	14	it	it	PRON
abr-593	183	15	to	to	ADP
abr-593	183	16	others	other	NOUN
abr-593	183	17	,	,	PUNCT
abr-593	183	18	and	and	CCONJ
abr-593	183	19	their	their	PRON
abr-593	183	20	perception	perception	NOUN
abr-593	183	21	of	of	ADP
abr-593	183	22	the	the	DET
abr-593	183	23	brand	brand	NOUN
abr-593	183	24	on	on	ADP
abr-593	183	25	multiple	multiple	ADJ
abr-593	183	26	dimensions	dimension	NOUN
abr-593	183	27	(	(	PUNCT
abr-593	183	28	e.g.	e.g.	ADV
abr-593	183	29	,	,	PUNCT
abr-593	183	30	trust	trust	NOUN
abr-593	183	31	,	,	PUNCT
abr-593	183	32	warmth	warmth	NOUN
abr-593	183	33	,	,	PUNCT
abr-593	183	34	competence	competence	NOUN
abr-593	183	35	)	)	PUNCT
abr-593	183	36	.	.	PUNCT
abr-593	184	1	the	the	DET
abr-593	184	2	last	last	ADJ
abr-593	184	3	section	section	NOUN
abr-593	184	4	asked	ask	VERB
abr-593	184	5	for	for	ADP
abr-593	184	6	demographic	demographic	ADJ
abr-593	184	7	information	information	NOUN
abr-593	184	8	and	and	CCONJ
abr-593	184	9	included	include	VERB
abr-593	184	10	gender	gender	NOUN
abr-593	184	11	,	,	PUNCT
abr-593	184	12	age	age	NOUN
abr-593	184	13	,	,	PUNCT
abr-593	184	14	and	and	CCONJ
abr-593	184	15	income	income	NOUN
abr-593	184	16	.	.	PUNCT
abr-593	185	1	the	the	DET
abr-593	185	2	key	key	ADJ
abr-593	185	3	measures	measure	NOUN
abr-593	185	4	are	be	AUX
abr-593	185	5	listed	list	VERB
abr-593	185	6	in	in	ADP
abr-593	185	7	the	the	DET
abr-593	185	8	appendix	appendix	NOUN
abr-593	185	9	.	.	PUNCT
abr-593	186	1	the	the	DET
abr-593	186	2	final	final	ADJ
abr-593	186	3	subject	subject	ADJ
abr-593	186	4	pool	pool	NOUN
abr-593	186	5	consists	consist	VERB
abr-593	186	6	of	of	ADP
abr-593	186	7	52	52	NUM
abr-593	186	8	%	%	NOUN
abr-593	186	9	male	male	NOUN
abr-593	186	10	and	and	CCONJ
abr-593	186	11	48	48	NUM
abr-593	186	12	%	%	NOUN
abr-593	186	13	female	female	ADJ
abr-593	186	14	participants	participant	NOUN
abr-593	186	15	.	.	PUNCT
abr-593	187	1	the	the	DET
abr-593	187	2	average	average	ADJ
abr-593	187	3	age	age	NOUN
abr-593	187	4	is	be	AUX
abr-593	187	5	37	37	NUM
abr-593	187	6	years	year	NOUN
abr-593	187	7	old	old	ADJ
abr-593	187	8	.	.	PUNCT
abr-593	188	1	more	more	ADJ
abr-593	188	2	than	than	ADP
abr-593	188	3	half	half	NOUN
abr-593	188	4	of	of	ADP
abr-593	188	5	the	the	DET
abr-593	188	6	participants	participant	NOUN
abr-593	188	7	reported	report	VERB
abr-593	188	8	their	their	PRON
abr-593	188	9	household	household	NOUN
abr-593	188	10	income	income	NOUN
abr-593	188	11	to	to	PART
abr-593	188	12	fall	fall	VERB
abr-593	188	13	in	in	ADP
abr-593	188	14	the	the	DET
abr-593	188	15	range	range	NOUN
abr-593	188	16	of	of	ADP
abr-593	188	17	55,000	55,000	NUM
abr-593	188	18	–	–	PUNCT
abr-593	188	19	99,000	99,000	NUM
abr-593	188	20	us	us	PROPN
abr-593	188	21	dollars	dollar	NOUN
abr-593	188	22	.	.	PUNCT
abr-593	189	1	to	to	PART
abr-593	189	2	check	check	VERB
abr-593	189	3	whether	whether	SCONJ
abr-593	189	4	the	the	DET
abr-593	189	5	brand	brand	NOUN
abr-593	189	6	conditions	condition	NOUN
abr-593	189	7	were	be	AUX
abr-593	189	8	successfully	successfully	ADV
abr-593	189	9	manipulated	manipulate	VERB
abr-593	189	10	,	,	PUNCT
abr-593	189	11	participants	participant	NOUN
abr-593	189	12	were	be	AUX
abr-593	189	13	asked	ask	VERB
abr-593	189	14	to	to	PART
abr-593	189	15	identify	identify	VERB
abr-593	189	16	the	the	DET
abr-593	189	17	brand	brand	NOUN
abr-593	189	18	condition	condition	NOUN
abr-593	189	19	they	they	PRON
abr-593	189	20	were	be	AUX
abr-593	189	21	in	in	ADP
abr-593	189	22	,	,	PUNCT
abr-593	189	23	and	and	CCONJ
abr-593	189	24	the	the	DET
abr-593	189	25	results	result	NOUN
abr-593	189	26	show	show	VERB
abr-593	189	27	that	that	SCONJ
abr-593	189	28	all	all	DET
abr-593	189	29	participants	participant	NOUN
abr-593	189	30	were	be	AUX
abr-593	189	31	able	able	ADJ
abr-593	189	32	to	to	PART
abr-593	189	33	do	do	VERB
abr-593	189	34	so	so	ADV
abr-593	189	35	correctly	correctly	ADV
abr-593	189	36	.	.	PUNCT
abr-593	190	1	brand	brand	NOUN
abr-593	190	2	preference	preference	NOUN
abr-593	190	3	(	(	PUNCT
abr-593	190	4	adoption	adoption	NOUN
abr-593	190	5	likelihood	likelihood	NOUN
abr-593	190	6	)	)	PUNCT
abr-593	190	7	to	to	PART
abr-593	190	8	test	test	VERB
abr-593	190	9	the	the	DET
abr-593	190	10	first	first	ADJ
abr-593	190	11	hypothesis	hypothesis	NOUN
abr-593	190	12	,	,	PUNCT
abr-593	190	13	which	which	PRON
abr-593	190	14	proposes	propose	VERB
abr-593	190	15	that	that	SCONJ
abr-593	190	16	participants	participant	NOUN
abr-593	190	17	in	in	ADP
abr-593	190	18	the	the	DET
abr-593	190	19	collective	collective	ADJ
abr-593	190	20	brand	brand	NOUN
abr-593	190	21	condition	condition	NOUN
abr-593	190	22	should	should	AUX
abr-593	190	23	report	report	VERB
abr-593	190	24	stronger	strong	ADJ
abr-593	190	25	brand	brand	NOUN
abr-593	190	26	preference	preference	NOUN
abr-593	190	27	than	than	ADP
abr-593	190	28	those	those	PRON
abr-593	190	29	in	in	ADP
abr-593	190	30	the	the	DET
abr-593	190	31	solo	solo	ADJ
abr-593	190	32	brand	brand	NOUN
abr-593	190	33	condition	condition	NOUN
abr-593	190	34	,	,	PUNCT
abr-593	190	35	an	an	DET
abr-593	190	36	independentsample	independentsample	PROPN
abr-593	190	37	t	t	NOUN
abr-593	190	38	-	-	PUNCT
abr-593	190	39	test	test	NOUN
abr-593	190	40	was	be	AUX
abr-593	190	41	performed	perform	VERB
abr-593	190	42	using	use	VERB
abr-593	190	43	the	the	DET
abr-593	190	44	likelihood	likelihood	NOUN
abr-593	190	45	of	of	ADP
abr-593	190	46	using	use	VERB
abr-593	190	47	the	the	DET
abr-593	190	48	bnpl	bnpl	PROPN
abr-593	190	49	service	service	NOUN
abr-593	190	50	as	as	ADP
abr-593	190	51	a	a	DET
abr-593	190	52	dependent	dependent	ADJ
abr-593	190	53	variable	variable	NOUN
abr-593	190	54	.	.	PUNCT
abr-593	191	1	the	the	DET
abr-593	191	2	results	result	NOUN
abr-593	191	3	show	show	VERB
abr-593	191	4	that	that	SCONJ
abr-593	191	5	consistent	consistent	ADJ
abr-593	191	6	with	with	ADP
abr-593	191	7	the	the	DET
abr-593	191	8	hypothesis	hypothesis	NOUN
abr-593	191	9	,	,	PUNCT
abr-593	191	10	those	those	PRON
abr-593	191	11	in	in	ADP
abr-593	191	12	the	the	DET
abr-593	191	13	collective	collective	ADJ
abr-593	191	14	brand	brand	NOUN
abr-593	191	15	condition	condition	NOUN
abr-593	191	16	reported	report	VERB
abr-593	191	17	a	a	DET
abr-593	191	18	greater	great	ADJ
abr-593	191	19	likelihood	likelihood	NOUN
abr-593	191	20	to	to	PART
abr-593	191	21	use	use	VERB
abr-593	191	22	thereafter	thereafter	ADV
abr-593	191	23	than	than	ADP
abr-593	191	24	those	those	PRON
abr-593	191	25	in	in	ADP
abr-593	191	26	the	the	DET
abr-593	191	27	solo	solo	NOUN
abr-593	191	28	brand	brand	NOUN
abr-593	191	29	condition	condition	NOUN
abr-593	191	30	(	(	PUNCT
abr-593	191	31	mcollective	mcollective	NOUN
abr-593	191	32	=	=	PUNCT
abr-593	191	33	4.10	4.10	NUM
abr-593	191	34	vs.	vs.	ADP
abr-593	191	35	msolo	msolo	NOUN
abr-593	191	36	=	=	PROPN
abr-593	191	37	3.20	3.20	NUM
abr-593	191	38	,	,	PUNCT
abr-593	191	39	t	t	NOUN
abr-593	191	40	=	=	SYM
abr-593	191	41	4.45	4.45	NUM
abr-593	191	42	,	,	PUNCT
abr-593	191	43	p	p	X
abr-593	191	44	<	<	X
abr-593	191	45	.01	.01	NUM
abr-593	191	46	)	)	PUNCT
abr-593	191	47	.	.	PUNCT
abr-593	192	1	in	in	ADP
abr-593	192	2	other	other	ADJ
abr-593	192	3	words	word	NOUN
abr-593	192	4	,	,	PUNCT
abr-593	192	5	there	there	PRON
abr-593	192	6	is	be	VERB
abr-593	192	7	a	a	DET
abr-593	192	8	significant	significant	ADJ
abr-593	192	9	main	main	ADJ
abr-593	192	10	effect	effect	NOUN
abr-593	192	11	of	of	ADP
abr-593	192	12	branding	branding	NOUN
abr-593	192	13	strategy	strategy	NOUN
abr-593	192	14	on	on	ADP
abr-593	192	15	the	the	DET
abr-593	192	16	brand	brand	NOUN
abr-593	192	17	preference	preference	NOUN
abr-593	192	18	,	,	PUNCT
abr-593	192	19	so	so	CCONJ
abr-593	192	20	the	the	DET
abr-593	192	21	first	first	ADJ
abr-593	192	22	hypothesis	hypothesis	NOUN
abr-593	192	23	was	be	AUX
abr-593	192	24	supported	support	VERB
abr-593	192	25	.	.	PUNCT
abr-593	193	1	additionally	additionally	ADV
abr-593	193	2	,	,	PUNCT
abr-593	193	3	puzakova	puzakova	PROPN
abr-593	193	4	and	and	CCONJ
abr-593	193	5	kwak	kwak	PROPN
abr-593	193	6	(	(	PUNCT
abr-593	193	7	2023	2023	NUM
abr-593	193	8	)	)	PUNCT
abr-593	193	9	found	find	VERB
abr-593	193	10	a	a	DET
abr-593	193	11	significant	significant	ADJ
abr-593	193	12	interaction	interaction	NOUN
abr-593	193	13	between	between	ADP
abr-593	193	14	gender	gender	NOUN
abr-593	193	15	and	and	CCONJ
abr-593	193	16	solo	solo	NOUN
abr-593	193	17	vs.	vs.	ADP
abr-593	193	18	collective	collective	ADJ
abr-593	193	19	branding	branding	NOUN
abr-593	193	20	strategy	strategy	NOUN
abr-593	193	21	.	.	PUNCT
abr-593	194	1	a	a	DET
abr-593	194	2	similar	similar	ADJ
abr-593	194	3	analysis	analysis	NOUN
abr-593	194	4	was	be	AUX
abr-593	194	5	conducted	conduct	VERB
abr-593	194	6	in	in	ADP
abr-593	194	7	this	this	DET
abr-593	194	8	study	study	NOUN
abr-593	194	9	to	to	PART
abr-593	194	10	examine	examine	VERB
abr-593	194	11	such	such	ADJ
abr-593	194	12	effect	effect	NOUN
abr-593	194	13	of	of	ADP
abr-593	194	14	gender	gender	NOUN
abr-593	194	15	.	.	PUNCT
abr-593	195	1	the	the	DET
abr-593	195	2	results	result	NOUN
abr-593	195	3	of	of	ADP
abr-593	195	4	proc	proc	PROPN
abr-593	195	5	glm	glm	PROPN
abr-593	195	6	(	(	PUNCT
abr-593	195	7	similar	similar	ADJ
abr-593	195	8	to	to	PART
abr-593	195	9	anova	anova	PROPN
abr-593	195	10	)	)	PUNCT
abr-593	195	11	showed	show	VERB
abr-593	195	12	that	that	SCONJ
abr-593	195	13	there	there	PRON
abr-593	195	14	is	be	VERB
abr-593	195	15	no	no	DET
abr-593	195	16	significant	significant	ADJ
abr-593	195	17	main	main	ADJ
abr-593	195	18	effect	effect	NOUN
abr-593	195	19	of	of	ADP
abr-593	195	20	gender	gender	NOUN
abr-593	195	21	on	on	ADP
abr-593	195	22	brand	brand	NOUN
abr-593	195	23	preference	preference	NOUN
abr-593	195	24	(	(	PUNCT
abr-593	195	25	p	p	X
abr-593	195	26	>	>	X
abr-593	195	27	.05	.05	NUM
abr-593	195	28	)	)	PUNCT
abr-593	195	29	and	and	CCONJ
abr-593	195	30	the	the	DET
abr-593	195	31	interaction	interaction	NOUN
abr-593	195	32	effect	effect	NOUN
abr-593	195	33	of	of	ADP
abr-593	195	34	gender	gender	NOUN
abr-593	195	35	x	x	SYM
abr-593	195	36	branding	branding	NOUN
abr-593	195	37	strategy	strategy	NOUN
abr-593	195	38	is	be	AUX
abr-593	195	39	also	also	ADV
abr-593	195	40	not	not	PART
abr-593	195	41	significant	significant	ADJ
abr-593	195	42	(	(	PUNCT
abr-593	195	43	p	p	X
abr-593	195	44	>	>	X
abr-593	195	45	.05	.05	NUM
abr-593	195	46	)	)	PUNCT
abr-593	195	47	.	.	PUNCT
abr-593	196	1	no	no	DET
abr-593	196	2	significant	significant	ADJ
abr-593	196	3	gender	gender	NOUN
abr-593	196	4	differences	difference	NOUN
abr-593	196	5	were	be	AUX
abr-593	196	6	observed	observe	VERB
abr-593	196	7	across	across	ADP
abr-593	196	8	all	all	DET
abr-593	196	9	analyses	analysis	NOUN
abr-593	196	10	.	.	PUNCT
abr-593	197	1	therefore	therefore	ADV
abr-593	197	2	,	,	PUNCT
abr-593	197	3	gender	gender	NOUN
abr-593	197	4	is	be	AUX
abr-593	197	5	not	not	PART
abr-593	197	6	discussed	discuss	VERB
abr-593	197	7	further	far	ADV
abr-593	197	8	in	in	ADP
abr-593	197	9	the	the	DET
abr-593	197	10	paper	paper	NOUN
abr-593	197	11	as	as	SCONJ
abr-593	197	12	it	it	PRON
abr-593	197	13	was	be	AUX
abr-593	197	14	not	not	PART
abr-593	197	15	found	find	VERB
abr-593	197	16	to	to	PART
abr-593	197	17	be	be	AUX
abr-593	197	18	a	a	DET
abr-593	197	19	meaningful	meaningful	ADJ
abr-593	197	20	factor	factor	NOUN
abr-593	197	21	in	in	ADP
abr-593	197	22	this	this	DET
abr-593	197	23	study	study	NOUN
abr-593	197	24	.	.	PUNCT
abr-593	198	1	word	word	NOUN
abr-593	198	2	of	of	ADP
abr-593	198	3	mouth	mouth	NOUN
abr-593	198	4	to	to	PART
abr-593	198	5	test	test	VERB
abr-593	198	6	the	the	DET
abr-593	198	7	strength	strength	NOUN
abr-593	198	8	of	of	ADP
abr-593	198	9	the	the	DET
abr-593	198	10	brand	brand	NOUN
abr-593	198	11	preference	preference	NOUN
abr-593	198	12	,	,	PUNCT
abr-593	198	13	a	a	DET
abr-593	198	14	similar	similar	ADJ
abr-593	198	15	analysis	analysis	NOUN
abr-593	198	16	was	be	AUX
abr-593	198	17	conducted	conduct	VERB
abr-593	198	18	on	on	ADP
abr-593	198	19	another	another	DET
abr-593	198	20	dependent	dependent	ADJ
abr-593	198	21	variable	variable	NOUN
abr-593	198	22	,	,	PUNCT
abr-593	198	23	the	the	DET
abr-593	198	24	likelihood	likelihood	NOUN
abr-593	198	25	of	of	ADP
abr-593	198	26	telling	tell	VERB
abr-593	198	27	others	other	NOUN
abr-593	198	28	about	about	ADP
abr-593	198	29	the	the	DET
abr-593	198	30	brand	brand	NOUN
abr-593	198	31	.	.	PUNCT
abr-593	199	1	the	the	DET
abr-593	199	2	results	result	NOUN
abr-593	199	3	are	be	AUX
abr-593	199	4	consistent	consistent	ADJ
abr-593	199	5	with	with	ADP
abr-593	199	6	the	the	DET
abr-593	199	7	earlier	early	ADJ
abr-593	199	8	findings	finding	NOUN
abr-593	199	9	.	.	PUNCT
abr-593	200	1	specifically	specifically	ADV
abr-593	200	2	,	,	PUNCT
abr-593	200	3	participants	participant	NOUN
abr-593	200	4	in	in	ADP
abr-593	200	5	the	the	DET
abr-593	200	6	collective	collective	ADJ
abr-593	200	7	brand	brand	NOUN
abr-593	200	8	condition	condition	NOUN
abr-593	200	9	reported	report	VERB
abr-593	200	10	greater	great	ADJ
abr-593	200	11	likelihood	likelihood	NOUN
abr-593	200	12	than	than	ADP
abr-593	200	13	those	those	PRON
abr-593	200	14	in	in	ADP
abr-593	200	15	the	the	DET
abr-593	200	16	solo	solo	NOUN
abr-593	200	17	brand	brand	NOUN
abr-593	200	18	condition	condition	NOUN
abr-593	200	19	(	(	PUNCT
abr-593	200	20	(	(	PUNCT
abr-593	200	21	mcollective	mcollective	PROPN
abr-593	200	22	=	=	PUNCT
abr-593	200	23	4.30	4.30	NUM
abr-593	200	24	vs.	vs.	ADP
abr-593	200	25	msolo	msolo	NOUN
abr-593	200	26	=	=	PROPN
abr-593	200	27	2.40	2.40	NUM
abr-593	200	28	,	,	PUNCT
abr-593	200	29	t	t	NOUN
abr-593	200	30	=	=	SYM
abr-593	200	31	7.89	7.89	NUM
abr-593	200	32	,	,	PUNCT
abr-593	200	33	p	p	X
abr-593	200	34	<	<	X
abr-593	200	35	.01	.01	NUM
abr-593	200	36	)	)	PUNCT
abr-593	200	37	.	.	PUNCT
abr-593	201	1	hence	hence	ADV
abr-593	201	2	,	,	PUNCT
abr-593	201	3	the	the	DET
abr-593	201	4	findings	finding	NOUN
abr-593	201	5	are	be	AUX
abr-593	201	6	robust	robust	ADJ
abr-593	201	7	across	across	ADP
abr-593	201	8	the	the	DET
abr-593	201	9	two	two	NUM
abr-593	201	10	dependent	dependent	ADJ
abr-593	201	11	variables	variable	NOUN
abr-593	201	12	.	.	PUNCT
abr-593	202	1	study	study	NOUN
abr-593	202	2	1	1	NUM
abr-593	202	3	provided	provide	VERB
abr-593	202	4	compelling	compelling	ADJ
abr-593	202	5	evidence	evidence	NOUN
abr-593	202	6	supporting	support	VERB
abr-593	202	7	the	the	DET
abr-593	202	8	primary	primary	ADJ
abr-593	202	9	hypothesis	hypothesis	NOUN
abr-593	202	10	(	(	PUNCT
abr-593	202	11	h1	h1	PROPN
abr-593	202	12	)	)	PUNCT
abr-593	202	13	regarding	regard	VERB
abr-593	202	14	the	the	DET
abr-593	202	15	impact	impact	NOUN
abr-593	202	16	of	of	ADP
abr-593	202	17	collectiveanthropomorphized	collectiveanthropomorphize	VERB
abr-593	202	18	branding	branding	NOUN
abr-593	202	19	strategies	strategy	NOUN
abr-593	202	20	on	on	ADP
abr-593	202	21	consumer	consumer	NOUN
abr-593	202	22	preference	preference	NOUN
abr-593	202	23	within	within	ADP
abr-593	202	24	a	a	DET
abr-593	202	25	specific	specific	ADJ
abr-593	202	26	context	context	NOUN
abr-593	202	27	of	of	ADP
abr-593	202	28	monetary	monetary	ADJ
abr-593	202	29	decision	decision	NOUN
abr-593	202	30	-	-	PUNCT
abr-593	202	31	making	making	NOUN
abr-593	202	32	.	.	PUNCT
abr-593	203	1	however	however	ADV
abr-593	203	2	,	,	PUNCT
abr-593	203	3	the	the	DET
abr-593	203	4	generalizability	generalizability	NOUN
abr-593	203	5	of	of	ADP
abr-593	203	6	these	these	DET
abr-593	203	7	findings	finding	NOUN
abr-593	203	8	to	to	ADP
abr-593	203	9	broader	broad	ADJ
abr-593	203	10	consumer	consumer	NOUN
abr-593	203	11	behaviors	behavior	NOUN
abr-593	203	12	and	and	CCONJ
abr-593	203	13	diverse	diverse	ADJ
abr-593	203	14	populations	population	NOUN
abr-593	203	15	remained	remain	VERB
abr-593	203	16	an	an	DET
abr-593	203	17	area	area	NOUN
abr-593	203	18	of	of	ADP
abr-593	203	19	inquiry	inquiry	NOUN
abr-593	203	20	,	,	PUNCT
abr-593	203	21	prompting	prompt	VERB
abr-593	203	22	the	the	DET
abr-593	203	23	design	design	NOUN
abr-593	203	24	and	and	CCONJ
abr-593	203	25	execution	execution	NOUN
abr-593	203	26	of	of	ADP
abr-593	203	27	study	study	NOUN
abr-593	203	28	2	2	NUM
abr-593	203	29	.	.	X
abr-593	203	30	10	10	NUM
abr-593	203	31	figure	figure	NOUN
abr-593	203	32	2	2	NUM
abr-593	203	33	mean	mean	NOUN
abr-593	203	34	scores	score	NOUN
abr-593	203	35	across	across	ADP
abr-593	203	36	brand	brand	NOUN
abr-593	203	37	conditions	condition	NOUN
abr-593	203	38	in	in	ADP
abr-593	203	39	study	study	NOUN
abr-593	203	40	1	1	NUM
abr-593	203	41	study	study	NOUN
abr-593	203	42	2	2	NUM
abr-593	203	43	the	the	DET
abr-593	203	44	objectives	objective	NOUN
abr-593	203	45	of	of	ADP
abr-593	203	46	study	study	NOUN
abr-593	203	47	2	2	NUM
abr-593	203	48	are	be	AUX
abr-593	203	49	i	i	PRON
abr-593	203	50	)	)	PUNCT
abr-593	203	51	to	to	PART
abr-593	203	52	replicate	replicate	VERB
abr-593	203	53	the	the	DET
abr-593	203	54	results	result	NOUN
abr-593	203	55	of	of	ADP
abr-593	203	56	study	study	NOUN
abr-593	203	57	1	1	NUM
abr-593	203	58	,	,	PUNCT
abr-593	203	59	ii	ii	NOUN
abr-593	203	60	)	)	PUNCT
abr-593	203	61	to	to	PART
abr-593	203	62	test	test	VERB
abr-593	203	63	h1	h1	VERB
abr-593	203	64	in	in	ADP
abr-593	203	65	a	a	DET
abr-593	203	66	different	different	ADJ
abr-593	203	67	context	context	NOUN
abr-593	203	68	of	of	ADP
abr-593	203	69	monetary	monetary	ADJ
abr-593	203	70	decision	decision	NOUN
abr-593	203	71	:	:	PUNCT
abr-593	203	72	charity	charity	NOUN
abr-593	203	73	donation	donation	NOUN
abr-593	203	74	,	,	PUNCT
abr-593	203	75	and	and	CCONJ
abr-593	203	76	iii	iii	X
abr-593	203	77	)	)	PUNCT
abr-593	203	78	to	to	PART
abr-593	203	79	investigate	investigate	VERB
abr-593	203	80	the	the	DET
abr-593	203	81	underlying	underlie	VERB
abr-593	203	82	mediating	mediate	VERB
abr-593	203	83	role	role	NOUN
abr-593	203	84	of	of	ADP
abr-593	203	85	trust	trust	NOUN
abr-593	203	86	as	as	SCONJ
abr-593	203	87	hypothesized	hypothesize	VERB
abr-593	203	88	in	in	ADP
abr-593	203	89	figure	figure	NOUN
abr-593	203	90	1	1	NUM
abr-593	203	91	.	.	NOUN
abr-593	203	92	similar	similar	ADJ
abr-593	203	93	to	to	PART
abr-593	203	94	study	study	VERB
abr-593	203	95	1	1	NUM
abr-593	203	96	,	,	PUNCT
abr-593	203	97	a	a	DET
abr-593	203	98	total	total	NOUN
abr-593	203	99	of	of	ADP
abr-593	203	100	78	78	NUM
abr-593	203	101	research	research	NOUN
abr-593	203	102	participants	participant	NOUN
abr-593	203	103	from	from	ADP
abr-593	203	104	mturk	mturk	PROPN
abr-593	203	105	were	be	AUX
abr-593	203	106	invited	invite	VERB
abr-593	203	107	to	to	PART
abr-593	203	108	participate	participate	VERB
abr-593	203	109	in	in	ADP
abr-593	203	110	a	a	DET
abr-593	203	111	brand	brand	NOUN
abr-593	203	112	study	study	NOUN
abr-593	203	113	where	where	SCONJ
abr-593	203	114	they	they	PRON
abr-593	203	115	were	be	AUX
abr-593	203	116	exposed	expose	VERB
abr-593	203	117	to	to	ADP
abr-593	203	118	one	one	NUM
abr-593	203	119	of	of	ADP
abr-593	203	120	the	the	DET
abr-593	203	121	two	two	NUM
abr-593	203	122	brand	brand	NOUN
abr-593	203	123	personification	personification	NOUN
abr-593	203	124	conditions	condition	NOUN
abr-593	203	125	,	,	PUNCT
abr-593	203	126	collective	collective	ADJ
abr-593	203	127	vs.	vs.	ADP
abr-593	203	128	solo	solo	ADJ
abr-593	203	129	brand	brand	NOUN
abr-593	203	130	condition	condition	NOUN
abr-593	203	131	.	.	PUNCT
abr-593	204	1	they	they	PRON
abr-593	204	2	read	read	VERB
abr-593	204	3	information	information	NOUN
abr-593	204	4	about	about	ADP
abr-593	204	5	an	an	DET
abr-593	204	6	opportunity	opportunity	NOUN
abr-593	204	7	to	to	PART
abr-593	204	8	donate	donate	VERB
abr-593	204	9	money	money	NOUN
abr-593	204	10	to	to	ADP
abr-593	204	11	“	"	PUNCT
abr-593	204	12	children	children	PROPN
abr-593	204	13	’s	’s	PART
abr-593	204	14	dream	dream	NOUN
abr-593	204	15	”	"	PUNCT
abr-593	204	16	(	(	PUNCT
abr-593	204	17	or	or	CCONJ
abr-593	204	18	“	"	PUNCT
abr-593	204	19	child	child	NOUN
abr-593	204	20	’s	’s	PART
abr-593	204	21	dream	dream	NOUN
abr-593	204	22	”	"	PUNCT
abr-593	204	23	)	)	PUNCT
abr-593	204	24	a	a	DET
abr-593	204	25	non	non	ADJ
abr-593	204	26	-	-	ADJ
abr-593	204	27	profit	profit	ADJ
abr-593	204	28	organization	organization	NOUN
abr-593	204	29	focusing	focus	VERB
abr-593	204	30	on	on	ADP
abr-593	204	31	child	child	NOUN
abr-593	204	32	and	and	CCONJ
abr-593	204	33	youth	youth	NOUN
abr-593	204	34	charity	charity	NOUN
abr-593	204	35	as	as	ADP
abr-593	204	36	prior	prior	ADJ
abr-593	204	37	research	research	NOUN
abr-593	204	38	found	find	VERB
abr-593	204	39	that	that	SCONJ
abr-593	204	40	this	this	DET
abr-593	204	41	type	type	NOUN
abr-593	204	42	of	of	ADP
abr-593	204	43	charity	charity	NOUN
abr-593	204	44	sector	sector	NOUN
abr-593	204	45	is	be	AUX
abr-593	204	46	the	the	DET
abr-593	204	47	most	most	ADV
abr-593	204	48	recognizable	recognizable	ADJ
abr-593	204	49	by	by	ADP
abr-593	204	50	general	general	ADJ
abr-593	204	51	consumers	consumer	NOUN
abr-593	204	52	(	(	PUNCT
abr-593	204	53	michaelidou	michaelidou	PROPN
abr-593	204	54	et	et	PROPN
abr-593	204	55	al	al	PROPN
abr-593	204	56	.	.	PROPN
abr-593	204	57	,	,	PUNCT
abr-593	204	58	2015	2015	NUM
abr-593	204	59	)	)	PUNCT
abr-593	204	60	.	.	PUNCT
abr-593	205	1	in	in	ADP
abr-593	205	2	each	each	DET
abr-593	205	3	scenario	scenario	NOUN
abr-593	205	4	,	,	PUNCT
abr-593	205	5	the	the	DET
abr-593	205	6	participant	participant	NOUN
abr-593	205	7	saw	see	VERB
abr-593	205	8	either	either	CCONJ
abr-593	205	9	a	a	DET
abr-593	205	10	collective	collective	ADJ
abr-593	205	11	vs.	vs.	X
abr-593	205	12	solo	solo	NOUN
abr-593	205	13	brand	brand	NOUN
abr-593	205	14	(	(	PUNCT
abr-593	205	15	an	an	DET
abr-593	205	16	icon	icon	NOUN
abr-593	205	17	of	of	ADP
abr-593	205	18	three	three	NUM
abr-593	205	19	men	man	NOUN
abr-593	205	20	vs.	vs.	ADP
abr-593	205	21	a	a	DET
abr-593	205	22	man	man	NOUN
abr-593	205	23	and	and	CCONJ
abr-593	205	24	an	an	DET
abr-593	205	25	icon	icon	NOUN
abr-593	205	26	of	of	ADP
abr-593	205	27	children	child	NOUN
abr-593	205	28	vs.	vs.	ADP
abr-593	205	29	a	a	DET
abr-593	205	30	child	child	NOUN
abr-593	205	31	)	)	PUNCT
abr-593	205	32	as	as	SCONJ
abr-593	205	33	shown	show	VERB
abr-593	205	34	in	in	ADP
abr-593	205	35	the	the	DET
abr-593	205	36	appendix	appendix	NOUN
abr-593	205	37	.	.	PUNCT
abr-593	206	1	consistent	consistent	ADJ
abr-593	206	2	with	with	ADP
abr-593	206	3	study	study	NOUN
abr-593	206	4	1	1	NUM
abr-593	206	5	,	,	PUNCT
abr-593	206	6	they	they	PRON
abr-593	206	7	reported	report	VERB
abr-593	206	8	their	their	PRON
abr-593	206	9	likelihood	likelihood	NOUN
abr-593	206	10	to	to	PART
abr-593	206	11	donate	donate	VERB
abr-593	206	12	money	money	NOUN
abr-593	206	13	,	,	PUNCT
abr-593	206	14	likelihood	likelihood	VERB
abr-593	206	15	to	to	PART
abr-593	206	16	donate	donate	VERB
abr-593	206	17	their	their	PRON
abr-593	206	18	time	time	NOUN
abr-593	206	19	,	,	PUNCT
abr-593	206	20	brand	brand	NOUN
abr-593	206	21	trust	trust	PROPN
abr-593	206	22	,	,	PUNCT
abr-593	206	23	warmth	warmth	NOUN
abr-593	206	24	,	,	PUNCT
abr-593	206	25	and	and	CCONJ
abr-593	206	26	competence	competence	NOUN
abr-593	206	27	.	.	PUNCT
abr-593	207	1	then	then	ADV
abr-593	207	2	they	they	PRON
abr-593	207	3	proceeded	proceed	VERB
abr-593	207	4	to	to	PART
abr-593	207	5	report	report	VERB
abr-593	207	6	their	their	PRON
abr-593	207	7	demographic	demographic	ADJ
abr-593	207	8	information	information	NOUN
abr-593	207	9	before	before	ADP
abr-593	207	10	being	be	AUX
abr-593	207	11	dismissed	dismiss	VERB
abr-593	207	12	.	.	PUNCT
abr-593	208	1	the	the	DET
abr-593	208	2	subject	subject	ADJ
abr-593	208	3	pool	pool	NOUN
abr-593	208	4	consists	consist	VERB
abr-593	208	5	of	of	ADP
abr-593	208	6	53	53	NUM
abr-593	208	7	%	%	NOUN
abr-593	208	8	female	female	ADJ
abr-593	208	9	and	and	CCONJ
abr-593	208	10	47	47	NUM
abr-593	208	11	%	%	NOUN
abr-593	208	12	male	male	ADJ
abr-593	208	13	participants	participant	NOUN
abr-593	208	14	,	,	PUNCT
abr-593	208	15	and	and	CCONJ
abr-593	208	16	the	the	DET
abr-593	208	17	average	average	ADJ
abr-593	208	18	age	age	NOUN
abr-593	208	19	is	be	AUX
abr-593	208	20	37.97	37.97	NUM
abr-593	208	21	years	year	NOUN
abr-593	208	22	old	old	ADJ
abr-593	208	23	.	.	PUNCT
abr-593	209	1	sixty	sixty	NUM
abr-593	209	2	percent	percent	NOUN
abr-593	209	3	of	of	ADP
abr-593	209	4	the	the	DET
abr-593	209	5	participants	participant	NOUN
abr-593	209	6	reported	report	VERB
abr-593	209	7	their	their	PRON
abr-593	209	8	household	household	NOUN
abr-593	209	9	income	income	NOUN
abr-593	209	10	to	to	PART
abr-593	209	11	fall	fall	VERB
abr-593	209	12	in	in	ADP
abr-593	209	13	the	the	DET
abr-593	209	14	range	range	NOUN
abr-593	209	15	of	of	ADP
abr-593	209	16	55,000	55,000	NUM
abr-593	209	17	–	–	PUNCT
abr-593	209	18	99,000	99,000	NUM
abr-593	209	19	us	us	PROPN
abr-593	209	20	dollars	dollar	NOUN
abr-593	209	21	.	.	PUNCT
abr-593	210	1	overall	overall	ADV
abr-593	210	2	,	,	PUNCT
abr-593	210	3	the	the	DET
abr-593	210	4	demographic	demographic	ADJ
abr-593	210	5	characteristics	characteristic	NOUN
abr-593	210	6	of	of	ADP
abr-593	210	7	participants	participant	NOUN
abr-593	210	8	are	be	AUX
abr-593	210	9	very	very	ADV
abr-593	210	10	similar	similar	ADJ
abr-593	210	11	to	to	ADP
abr-593	210	12	those	those	PRON
abr-593	210	13	of	of	ADP
abr-593	210	14	study	study	NOUN
abr-593	210	15	1	1	NUM
abr-593	210	16	.	.	PUNCT
abr-593	211	1	the	the	DET
abr-593	211	2	manipulation	manipulation	NOUN
abr-593	211	3	check	check	NOUN
abr-593	211	4	reveals	reveal	VERB
abr-593	211	5	that	that	SCONJ
abr-593	211	6	all	all	DET
abr-593	211	7	participants	participant	NOUN
abr-593	211	8	correctly	correctly	ADV
abr-593	211	9	identified	identify	VERB
abr-593	211	10	the	the	DET
abr-593	211	11	branding	branding	NOUN
abr-593	211	12	condition	condition	NOUN
abr-593	211	13	in	in	ADP
abr-593	211	14	which	which	PRON
abr-593	211	15	they	they	PRON
abr-593	211	16	were	be	AUX
abr-593	211	17	.	.	PUNCT
abr-593	212	1	two	two	NUM
abr-593	212	2	participants	participant	NOUN
abr-593	212	3	were	be	AUX
abr-593	212	4	dropped	drop	VERB
abr-593	212	5	from	from	ADP
abr-593	212	6	the	the	DET
abr-593	212	7	analysis	analysis	NOUN
abr-593	212	8	due	due	ADP
abr-593	212	9	to	to	ADP
abr-593	212	10	excessive	excessive	ADJ
abr-593	212	11	missing	missing	ADJ
abr-593	212	12	values	value	NOUN
abr-593	212	13	.	.	PUNCT
abr-593	213	1	brand	brand	NOUN
abr-593	213	2	preference	preference	NOUN
abr-593	213	3	(	(	PUNCT
abr-593	213	4	money	money	NOUN
abr-593	213	5	donation	donation	NOUN
abr-593	213	6	likelihood	likelihood	NOUN
abr-593	213	7	)	)	PUNCT
abr-593	213	8	an	an	DET
abr-593	213	9	independent	independent	ADJ
abr-593	213	10	-	-	PUNCT
abr-593	213	11	sample	sample	NOUN
abr-593	213	12	t	t	NOUN
abr-593	213	13	-	-	PUNCT
abr-593	213	14	test	test	NOUN
abr-593	213	15	reveals	reveal	VERB
abr-593	213	16	that	that	SCONJ
abr-593	213	17	h1	h1	PROPN
abr-593	213	18	was	be	AUX
abr-593	213	19	supported	support	VERB
abr-593	213	20	.	.	PUNCT
abr-593	214	1	specifically	specifically	ADV
abr-593	214	2	,	,	PUNCT
abr-593	214	3	the	the	DET
abr-593	214	4	participants	participant	NOUN
abr-593	214	5	in	in	ADP
abr-593	214	6	the	the	DET
abr-593	214	7	collective	collective	ADJ
abr-593	214	8	brand	brand	NOUN
abr-593	214	9	condition	condition	NOUN
abr-593	214	10	reported	report	VERB
abr-593	214	11	a	a	DET
abr-593	214	12	higher	high	ADJ
abr-593	214	13	likelihood	likelihood	NOUN
abr-593	214	14	of	of	ADP
abr-593	214	15	donating	donate	VERB
abr-593	214	16	money	money	NOUN
abr-593	214	17	to	to	ADP
abr-593	214	18	this	this	DET
abr-593	214	19	fictitious	fictitious	ADJ
abr-593	214	20	organization	organization	NOUN
abr-593	214	21	than	than	ADP
abr-593	214	22	those	those	PRON
abr-593	214	23	in	in	ADP
abr-593	214	24	the	the	DET
abr-593	214	25	solo	solo	NOUN
abr-593	214	26	brand	brand	NOUN
abr-593	214	27	condition	condition	NOUN
abr-593	214	28	(	(	PUNCT
abr-593	214	29	mcollective	mcollective	NOUN
abr-593	214	30	=	=	PUNCT
abr-593	214	31	4.22	4.22	NUM
abr-593	214	32	vs.	vs.	ADP
abr-593	214	33	msolo	msolo	NOUN
abr-593	214	34	=	=	PROPN
abr-593	214	35	3.12	3.12	NUM
abr-593	214	36	,	,	PUNCT
abr-593	214	37	t	t	NOUN
abr-593	214	38	=	=	NUM
abr-593	214	39	6.26	6.26	NUM
abr-593	214	40	,	,	PUNCT
abr-593	214	41	p	p	X
abr-593	214	42	<	<	X
abr-593	214	43	.01	.01	NUM
abr-593	214	44	)	)	PUNCT
abr-593	214	45	.	.	PUNCT
abr-593	215	1	consequently	consequently	ADV
abr-593	215	2	,	,	PUNCT
abr-593	215	3	this	this	DET
abr-593	215	4	result	result	NOUN
abr-593	215	5	establishes	establish	VERB
abr-593	215	6	the	the	DET
abr-593	215	7	possibility	possibility	NOUN
abr-593	215	8	of	of	ADP
abr-593	215	9	the	the	DET
abr-593	215	10	generalization	generalization	NOUN
abr-593	215	11	of	of	ADP
abr-593	215	12	the	the	DET
abr-593	215	13	main	main	ADJ
abr-593	215	14	effect	effect	NOUN
abr-593	215	15	of	of	ADP
abr-593	215	16	collective	collective	ADJ
abr-593	215	17	branding	branding	NOUN
abr-593	215	18	strategy	strategy	NOUN
abr-593	215	19	outside	outside	ADP
abr-593	215	20	the	the	DET
abr-593	215	21	financial	financial	ADJ
abr-593	215	22	service	service	NOUN
abr-593	215	23	context	context	NOUN
abr-593	215	24	.	.	PUNCT
abr-593	216	1	4.1	4.1	NUM
abr-593	216	2	4.3	4.3	NUM
abr-593	216	3	3.2	3.2	NUM
abr-593	216	4	2.4	2.4	NUM
abr-593	216	5	0	0	NUM
abr-593	216	6	1	1	NUM
abr-593	216	7	2	2	NUM
abr-593	216	8	3	3	NUM
abr-593	216	9	4	4	NUM
abr-593	216	10	5	5	NUM
abr-593	216	11	mean	mean	NOUN
abr-593	216	12	adoption	adoption	NOUN
abr-593	216	13	likelihood	likelihood	NOUN
abr-593	216	14	mean	mean	VERB
abr-593	216	15	wom	wom	PROPN
abr-593	216	16	likelihood	likelihood	VERB
abr-593	216	17	collective	collective	ADJ
abr-593	216	18	brand	brand	NOUN
abr-593	216	19	solo	solo	PROPN
abr-593	216	20	brand	brand	NOUN
abr-593	216	21	11	11	NUM
abr-593	216	22	brand	brand	NOUN
abr-593	216	23	preference	preference	NOUN
abr-593	216	24	(	(	PUNCT
abr-593	216	25	time	time	NOUN
abr-593	216	26	donation	donation	NOUN
abr-593	216	27	likelihood	likelihood	NOUN
abr-593	216	28	)	)	PUNCT
abr-593	216	29	consistent	consistent	ADJ
abr-593	216	30	with	with	ADP
abr-593	216	31	the	the	DET
abr-593	216	32	money	money	NOUN
abr-593	216	33	donation	donation	NOUN
abr-593	216	34	,	,	PUNCT
abr-593	216	35	the	the	DET
abr-593	216	36	analysis	analysis	NOUN
abr-593	216	37	of	of	ADP
abr-593	216	38	the	the	DET
abr-593	216	39	time	time	NOUN
abr-593	216	40	donation	donation	NOUN
abr-593	216	41	shows	show	VERB
abr-593	216	42	consistent	consistent	ADJ
abr-593	216	43	results	result	NOUN
abr-593	216	44	.	.	PUNCT
abr-593	217	1	specifically	specifically	ADV
abr-593	217	2	,	,	PUNCT
abr-593	217	3	the	the	DET
abr-593	217	4	participants	participant	NOUN
abr-593	217	5	in	in	ADP
abr-593	217	6	the	the	DET
abr-593	217	7	collective	collective	ADJ
abr-593	217	8	brand	brand	NOUN
abr-593	217	9	condition	condition	NOUN
abr-593	217	10	are	be	AUX
abr-593	217	11	more	more	ADV
abr-593	217	12	willing	willing	ADJ
abr-593	217	13	to	to	PART
abr-593	217	14	donate	donate	VERB
abr-593	217	15	their	their	PRON
abr-593	217	16	time	time	NOUN
abr-593	217	17	to	to	ADP
abr-593	217	18	this	this	DET
abr-593	217	19	organization	organization	NOUN
abr-593	217	20	than	than	ADP
abr-593	217	21	those	those	PRON
abr-593	217	22	in	in	ADP
abr-593	217	23	the	the	DET
abr-593	217	24	solo	solo	NOUN
abr-593	217	25	brand	brand	NOUN
abr-593	217	26	condition	condition	NOUN
abr-593	217	27	(	(	PUNCT
abr-593	217	28	mcollective	mcollective	NOUN
abr-593	217	29	=	=	PUNCT
abr-593	217	30	3.83	3.83	NUM
abr-593	217	31	vs.	vs.	X
abr-593	217	32	msolo	msolo	NOUN
abr-593	217	33	=	=	PROPN
abr-593	217	34	3.02	3.02	NUM
abr-593	217	35	,	,	PUNCT
abr-593	217	36	t	t	NOUN
abr-593	217	37	=	=	NUM
abr-593	217	38	3.26	3.26	NUM
abr-593	217	39	,	,	PUNCT
abr-593	217	40	p	p	X
abr-593	217	41	<	<	X
abr-593	217	42	.01	.01	NUM
abr-593	217	43	)	)	PUNCT
abr-593	217	44	.	.	PUNCT
abr-593	218	1	hence	hence	ADV
abr-593	218	2	,	,	PUNCT
abr-593	218	3	h1	h1	PROPN
abr-593	218	4	was	be	AUX
abr-593	218	5	again	again	ADV
abr-593	218	6	supported	support	VERB
abr-593	218	7	.	.	PUNCT
abr-593	219	1	brand	brand	PROPN
abr-593	219	2	trust	trust	PROPN
abr-593	219	3	a	a	DET
abr-593	219	4	similar	similar	ADJ
abr-593	219	5	t	t	NOUN
abr-593	219	6	-	-	PUNCT
abr-593	219	7	test	test	NOUN
abr-593	219	8	shows	show	VERB
abr-593	219	9	a	a	DET
abr-593	219	10	significant	significant	ADJ
abr-593	219	11	difference	difference	NOUN
abr-593	219	12	in	in	ADP
abr-593	219	13	brand	brand	NOUN
abr-593	219	14	trust	trust	NOUN
abr-593	219	15	across	across	ADP
abr-593	219	16	the	the	DET
abr-593	219	17	two	two	NUM
abr-593	219	18	branding	branding	NOUN
abr-593	219	19	conditions	condition	NOUN
abr-593	219	20	.	.	PUNCT
abr-593	220	1	specifically	specifically	ADV
abr-593	220	2	,	,	PUNCT
abr-593	220	3	as	as	SCONJ
abr-593	220	4	hypothesized	hypothesize	VERB
abr-593	220	5	in	in	ADP
abr-593	220	6	h2	h2	NOUN
abr-593	220	7	,	,	PUNCT
abr-593	220	8	participants	participant	NOUN
abr-593	220	9	in	in	ADP
abr-593	220	10	the	the	DET
abr-593	220	11	collective	collective	ADJ
abr-593	220	12	brand	brand	NOUN
abr-593	220	13	condition	condition	NOUN
abr-593	220	14	reported	report	VERB
abr-593	220	15	greater	great	ADJ
abr-593	220	16	trust	trust	NOUN
abr-593	220	17	(	(	PUNCT
abr-593	220	18	mcollective	mcollective	PROPN
abr-593	220	19	=	=	PUNCT
abr-593	220	20	4.16	4.16	NUM
abr-593	220	21	vs.	vs.	ADP
abr-593	220	22	msolo	msolo	NOUN
abr-593	220	23	=	=	PROPN
abr-593	220	24	3.06	3.06	NUM
abr-593	220	25	,	,	PUNCT
abr-593	220	26	t	t	NOUN
abr-593	220	27	=	=	SYM
abr-593	220	28	6.65	6.65	NUM
abr-593	220	29	,	,	PUNCT
abr-593	220	30	p	p	X
abr-593	220	31	<	<	X
abr-593	220	32	.01	.01	NUM
abr-593	220	33	)	)	PUNCT
abr-593	220	34	.	.	PUNCT
abr-593	221	1	figure	figure	NOUN
abr-593	221	2	3	3	NUM
abr-593	221	3	mean	mean	NOUN
abr-593	221	4	scores	score	NOUN
abr-593	221	5	across	across	ADP
abr-593	221	6	brand	brand	NOUN
abr-593	221	7	conditions	condition	NOUN
abr-593	221	8	in	in	ADP
abr-593	221	9	study	study	NOUN
abr-593	221	10	2	2	NUM
abr-593	221	11	mediation	mediation	NOUN
abr-593	221	12	analysis	analysis	NOUN
abr-593	221	13	the	the	DET
abr-593	221	14	mediation	mediation	NOUN
abr-593	221	15	analysis	analysis	NOUN
abr-593	221	16	conducted	conduct	VERB
abr-593	221	17	in	in	ADP
abr-593	221	18	this	this	DET
abr-593	221	19	study	study	NOUN
abr-593	221	20	,	,	PUNCT
abr-593	221	21	following	follow	VERB
abr-593	221	22	the	the	DET
abr-593	221	23	three	three	NUM
abr-593	221	24	-	-	PUNCT
abr-593	221	25	step	step	NOUN
abr-593	221	26	mediation	mediation	NOUN
abr-593	221	27	test	test	NOUN
abr-593	221	28	proposed	propose	VERB
abr-593	221	29	by	by	ADP
abr-593	221	30	baron	baron	NOUN
abr-593	221	31	and	and	CCONJ
abr-593	221	32	kenny	kenny	PROPN
abr-593	221	33	(	(	PUNCT
abr-593	221	34	1986	1986	NUM
abr-593	221	35	)	)	PUNCT
abr-593	221	36	,	,	PUNCT
abr-593	221	37	offers	offer	VERB
abr-593	221	38	valuable	valuable	ADJ
abr-593	221	39	insights	insight	NOUN
abr-593	221	40	into	into	ADP
abr-593	221	41	the	the	DET
abr-593	221	42	underlying	underlie	VERB
abr-593	221	43	mechanisms	mechanism	NOUN
abr-593	221	44	of	of	ADP
abr-593	221	45	brand	brand	NOUN
abr-593	221	46	trust	trust	NOUN
abr-593	221	47	as	as	SCONJ
abr-593	221	48	delineated	delineated	ADJ
abr-593	221	49	in	in	ADP
abr-593	221	50	figure	figure	NOUN
abr-593	221	51	1	1	NUM
abr-593	221	52	and	and	CCONJ
abr-593	221	53	hypothesis	hypothesis	NOUN
abr-593	221	54	h3	h3	NOUN
abr-593	221	55	.	.	PUNCT
abr-593	222	1	this	this	DET
abr-593	222	2	rigorous	rigorous	ADJ
abr-593	222	3	analytical	analytical	ADJ
abr-593	222	4	approach	approach	NOUN
abr-593	222	5	enables	enable	VERB
abr-593	222	6	a	a	DET
abr-593	222	7	comprehensive	comprehensive	ADJ
abr-593	222	8	examination	examination	NOUN
abr-593	222	9	of	of	ADP
abr-593	222	10	the	the	DET
abr-593	222	11	mediating	mediate	VERB
abr-593	222	12	role	role	NOUN
abr-593	222	13	of	of	ADP
abr-593	222	14	brand	brand	NOUN
abr-593	222	15	trust	trust	NOUN
abr-593	222	16	in	in	ADP
abr-593	222	17	the	the	DET
abr-593	222	18	relationship	relationship	NOUN
abr-593	222	19	between	between	ADP
abr-593	222	20	branding	branding	NOUN
abr-593	222	21	strategy	strategy	NOUN
abr-593	222	22	and	and	CCONJ
abr-593	222	23	donation	donation	NOUN
abr-593	222	24	likelihood	likelihood	NOUN
abr-593	222	25	.	.	PUNCT
abr-593	223	1	in	in	ADP
abr-593	223	2	the	the	DET
abr-593	223	3	first	first	ADJ
abr-593	223	4	step	step	NOUN
abr-593	223	5	of	of	ADP
abr-593	223	6	the	the	DET
abr-593	223	7	mediation	mediation	NOUN
abr-593	223	8	analysis	analysis	NOUN
abr-593	223	9	,	,	PUNCT
abr-593	223	10	a	a	DET
abr-593	223	11	regression	regression	NOUN
abr-593	223	12	analysis	analysis	NOUN
abr-593	223	13	was	be	AUX
abr-593	223	14	conducted	conduct	VERB
abr-593	223	15	to	to	PART
abr-593	223	16	ascertain	ascertain	VERB
abr-593	223	17	the	the	DET
abr-593	223	18	main	main	ADJ
abr-593	223	19	effect	effect	NOUN
abr-593	223	20	of	of	ADP
abr-593	223	21	branding	branding	NOUN
abr-593	223	22	strategy	strategy	NOUN
abr-593	223	23	on	on	ADP
abr-593	223	24	brand	brand	NOUN
abr-593	223	25	preference	preference	NOUN
abr-593	223	26	,	,	PUNCT
abr-593	223	27	operationalized	operationalize	VERB
abr-593	223	28	as	as	ADP
abr-593	223	29	donation	donation	NOUN
abr-593	223	30	likelihood	likelihood	NOUN
abr-593	223	31	in	in	ADP
abr-593	223	32	this	this	DET
abr-593	223	33	study	study	NOUN
abr-593	223	34	.	.	PUNCT
abr-593	224	1	the	the	DET
abr-593	224	2	results	result	NOUN
abr-593	224	3	of	of	ADP
abr-593	224	4	this	this	DET
abr-593	224	5	initial	initial	ADJ
abr-593	224	6	regression	regression	NOUN
abr-593	224	7	model	model	NOUN
abr-593	224	8	reveal	reveal	VERB
abr-593	224	9	a	a	DET
abr-593	224	10	significant	significant	ADJ
abr-593	224	11	main	main	ADJ
abr-593	224	12	effect	effect	NOUN
abr-593	224	13	of	of	ADP
abr-593	224	14	branding	branding	NOUN
abr-593	224	15	strategy	strategy	NOUN
abr-593	224	16	on	on	ADP
abr-593	224	17	brand	brand	NOUN
abr-593	224	18	preference	preference	NOUN
abr-593	224	19	,	,	PUNCT
abr-593	224	20	as	as	SCONJ
abr-593	224	21	evidenced	evidence	VERB
abr-593	224	22	by	by	ADP
abr-593	224	23	the	the	DET
abr-593	224	24	regression	regression	NOUN
abr-593	224	25	coefficient	coefficient	NOUN
abr-593	224	26	displayed	display	VERB
abr-593	224	27	in	in	ADP
abr-593	224	28	figure	figure	NOUN
abr-593	224	29	4	4	NUM
abr-593	224	30	(	(	PUNCT
abr-593	224	31	path	path	NOUN
abr-593	224	32	c	c	NOUN
abr-593	224	33	)	)	PUNCT
abr-593	224	34	.	.	PUNCT
abr-593	225	1	this	this	DET
abr-593	225	2	finding	finding	NOUN
abr-593	225	3	provides	provide	VERB
abr-593	225	4	empirical	empirical	ADJ
abr-593	225	5	support	support	NOUN
abr-593	225	6	for	for	ADP
abr-593	225	7	the	the	DET
abr-593	225	8	notion	notion	NOUN
abr-593	225	9	that	that	SCONJ
abr-593	225	10	branding	branding	NOUN
abr-593	225	11	strategy	strategy	NOUN
abr-593	225	12	plays	play	VERB
abr-593	225	13	a	a	DET
abr-593	225	14	substantive	substantive	ADJ
abr-593	225	15	role	role	NOUN
abr-593	225	16	in	in	ADP
abr-593	225	17	shaping	shape	VERB
abr-593	225	18	consumer	consumer	NOUN
abr-593	225	19	preferences	preference	NOUN
abr-593	225	20	and	and	CCONJ
abr-593	225	21	behavioral	behavioral	ADJ
abr-593	225	22	intentions	intention	NOUN
abr-593	225	23	regarding	regard	VERB
abr-593	225	24	donation	donation	NOUN
abr-593	225	25	likelihood	likelihood	NOUN
abr-593	225	26	.	.	PUNCT
abr-593	226	1	moving	move	VERB
abr-593	226	2	to	to	ADP
abr-593	226	3	the	the	DET
abr-593	226	4	second	second	ADJ
abr-593	226	5	step	step	NOUN
abr-593	226	6	of	of	ADP
abr-593	226	7	the	the	DET
abr-593	226	8	mediation	mediation	NOUN
abr-593	226	9	analysis	analysis	NOUN
abr-593	226	10	,	,	PUNCT
abr-593	226	11	a	a	DET
abr-593	226	12	separate	separate	ADJ
abr-593	226	13	regression	regression	NOUN
abr-593	226	14	model	model	NOUN
abr-593	226	15	was	be	AUX
abr-593	226	16	employed	employ	VERB
abr-593	226	17	to	to	PART
abr-593	226	18	assess	assess	VERB
abr-593	226	19	the	the	DET
abr-593	226	20	influence	influence	NOUN
abr-593	226	21	of	of	ADP
abr-593	226	22	branding	branding	NOUN
abr-593	226	23	strategy	strategy	NOUN
abr-593	226	24	on	on	ADP
abr-593	226	25	brand	brand	PROPN
abr-593	226	26	trust	trust	PROPN
abr-593	226	27	(	(	PUNCT
abr-593	226	28	path	path	NOUN
abr-593	226	29	a	a	PRON
abr-593	226	30	)	)	PUNCT
abr-593	226	31	.	.	PUNCT
abr-593	227	1	consistent	consistent	ADJ
abr-593	227	2	with	with	ADP
abr-593	227	3	theoretical	theoretical	ADJ
abr-593	227	4	expectations	expectation	NOUN
abr-593	227	5	,	,	PUNCT
abr-593	227	6	the	the	DET
abr-593	227	7	results	result	NOUN
abr-593	227	8	of	of	ADP
abr-593	227	9	this	this	DET
abr-593	227	10	regression	regression	NOUN
abr-593	227	11	model	model	NOUN
abr-593	227	12	demonstrate	demonstrate	VERB
abr-593	227	13	a	a	DET
abr-593	227	14	significant	significant	ADJ
abr-593	227	15	effect	effect	NOUN
abr-593	227	16	of	of	ADP
abr-593	227	17	branding	brand	VERB
abr-593	227	18	4.22	4.22	NUM
abr-593	227	19	3.83	3.83	NUM
abr-593	227	20	4.16	4.16	NUM
abr-593	227	21	3.12	3.12	NUM
abr-593	227	22	3.02	3.02	NUM
abr-593	227	23	3.06	3.06	NUM
abr-593	227	24	0	0	NUM
abr-593	227	25	1	1	NUM
abr-593	227	26	2	2	NUM
abr-593	227	27	3	3	NUM
abr-593	227	28	4	4	NUM
abr-593	227	29	5	5	NUM
abr-593	227	30	money	money	NOUN
abr-593	227	31	donation	donation	NOUN
abr-593	227	32	likelihood	likelihood	NOUN
abr-593	227	33	time	time	NOUN
abr-593	227	34	donation	donation	NOUN
abr-593	227	35	likelihood	likelihood	PROPN
abr-593	227	36	trust	trust	PROPN
abr-593	227	37	collective	collective	PROPN
abr-593	227	38	brand	brand	PROPN
abr-593	227	39	solo	solo	PROPN
abr-593	227	40	brand	brand	NOUN
abr-593	227	41	12	12	NUM
abr-593	227	42	strategy	strategy	NOUN
abr-593	227	43	on	on	ADP
abr-593	227	44	brand	brand	PROPN
abr-593	227	45	trust	trust	PROPN
abr-593	227	46	,	,	PUNCT
abr-593	227	47	thereby	thereby	ADV
abr-593	227	48	confirming	confirm	VERB
abr-593	227	49	the	the	DET
abr-593	227	50	hypothesized	hypothesized	ADJ
abr-593	227	51	relationship	relationship	NOUN
abr-593	227	52	between	between	ADP
abr-593	227	53	these	these	DET
abr-593	227	54	constructs	construct	NOUN
abr-593	227	55	.	.	PUNCT
abr-593	228	1	this	this	DET
abr-593	228	2	finding	finding	NOUN
abr-593	228	3	underscores	underscore	VERB
abr-593	228	4	the	the	DET
abr-593	228	5	importance	importance	NOUN
abr-593	228	6	of	of	ADP
abr-593	228	7	branding	branding	NOUN
abr-593	228	8	strategies	strategy	NOUN
abr-593	228	9	in	in	ADP
abr-593	228	10	engendering	engender	VERB
abr-593	228	11	consumer	consumer	NOUN
abr-593	228	12	trust	trust	NOUN
abr-593	228	13	and	and	CCONJ
abr-593	228	14	confidence	confidence	NOUN
abr-593	228	15	in	in	ADP
abr-593	228	16	the	the	DET
abr-593	228	17	brand	brand	NOUN
abr-593	228	18	,	,	PUNCT
abr-593	228	19	which	which	PRON
abr-593	228	20	,	,	PUNCT
abr-593	228	21	in	in	ADP
abr-593	228	22	turn	turn	NOUN
abr-593	228	23	,	,	PUNCT
abr-593	228	24	can	can	AUX
abr-593	228	25	have	have	VERB
abr-593	228	26	significant	significant	ADJ
abr-593	228	27	implications	implication	NOUN
abr-593	228	28	for	for	ADP
abr-593	228	29	consumer	consumer	NOUN
abr-593	228	30	behavior	behavior	NOUN
abr-593	228	31	and	and	CCONJ
abr-593	228	32	decision	decision	NOUN
abr-593	228	33	-	-	PUNCT
abr-593	228	34	making	make	VERB
abr-593	228	35	processes	process	NOUN
abr-593	228	36	.	.	PUNCT
abr-593	229	1	in	in	ADP
abr-593	229	2	the	the	DET
abr-593	229	3	final	final	ADJ
abr-593	229	4	step	step	NOUN
abr-593	229	5	of	of	ADP
abr-593	229	6	the	the	DET
abr-593	229	7	mediation	mediation	NOUN
abr-593	229	8	analysis	analysis	NOUN
abr-593	229	9	,	,	PUNCT
abr-593	229	10	a	a	DET
abr-593	229	11	regression	regression	NOUN
abr-593	229	12	model	model	NOUN
abr-593	229	13	incorporating	incorporate	VERB
abr-593	229	14	both	both	DET
abr-593	229	15	branding	branding	NOUN
abr-593	229	16	strategy	strategy	NOUN
abr-593	229	17	and	and	CCONJ
abr-593	229	18	brand	brand	NOUN
abr-593	229	19	trust	trust	PROPN
abr-593	229	20	as	as	SCONJ
abr-593	229	21	independent	independent	ADJ
abr-593	229	22	variables	variable	NOUN
abr-593	229	23	was	be	AUX
abr-593	229	24	constructed	construct	VERB
abr-593	229	25	to	to	PART
abr-593	229	26	evaluate	evaluate	VERB
abr-593	229	27	the	the	DET
abr-593	229	28	mediating	mediate	VERB
abr-593	229	29	role	role	NOUN
abr-593	229	30	of	of	ADP
abr-593	229	31	brand	brand	NOUN
abr-593	229	32	trust	trust	NOUN
abr-593	229	33	in	in	ADP
abr-593	229	34	the	the	DET
abr-593	229	35	relationship	relationship	NOUN
abr-593	229	36	between	between	ADP
abr-593	229	37	branding	branding	NOUN
abr-593	229	38	strategy	strategy	NOUN
abr-593	229	39	and	and	CCONJ
abr-593	229	40	donation	donation	NOUN
abr-593	229	41	likelihood	likelihood	NOUN
abr-593	229	42	.	.	PUNCT
abr-593	230	1	the	the	DET
abr-593	230	2	results	result	NOUN
abr-593	230	3	of	of	ADP
abr-593	230	4	this	this	DET
abr-593	230	5	mediation	mediation	NOUN
abr-593	230	6	model	model	NOUN
abr-593	230	7	reveal	reveal	VERB
abr-593	230	8	that	that	SCONJ
abr-593	230	9	brand	brand	NOUN
abr-593	230	10	trust	trust	PROPN
abr-593	230	11	fully	fully	ADV
abr-593	230	12	mediates	mediate	VERB
abr-593	230	13	the	the	DET
abr-593	230	14	effect	effect	NOUN
abr-593	230	15	of	of	ADP
abr-593	230	16	branding	branding	NOUN
abr-593	230	17	strategy	strategy	NOUN
abr-593	230	18	on	on	ADP
abr-593	230	19	donation	donation	NOUN
abr-593	230	20	likelihood	likelihood	NOUN
abr-593	230	21	,	,	PUNCT
abr-593	230	22	as	as	SCONJ
abr-593	230	23	evidenced	evidence	VERB
abr-593	230	24	by	by	ADP
abr-593	230	25	the	the	DET
abr-593	230	26	attenuation	attenuation	NOUN
abr-593	230	27	of	of	ADP
abr-593	230	28	the	the	DET
abr-593	230	29	direct	direct	ADJ
abr-593	230	30	effect	effect	NOUN
abr-593	230	31	of	of	ADP
abr-593	230	32	branding	branding	NOUN
abr-593	230	33	strategy	strategy	NOUN
abr-593	230	34	(	(	PUNCT
abr-593	230	35	path	path	NOUN
abr-593	230	36	c	c	NOUN
abr-593	230	37	'	'	PUNCT
abr-593	230	38	)	)	PUNCT
abr-593	230	39	and	and	CCONJ
abr-593	230	40	the	the	DET
abr-593	230	41	persistence	persistence	NOUN
abr-593	230	42	of	of	ADP
abr-593	230	43	a	a	DET
abr-593	230	44	significant	significant	ADJ
abr-593	230	45	indirect	indirect	ADJ
abr-593	230	46	effect	effect	NOUN
abr-593	230	47	through	through	ADP
abr-593	230	48	brand	brand	NOUN
abr-593	230	49	trust	trust	PROPN
abr-593	230	50	(	(	PUNCT
abr-593	230	51	path	path	NOUN
abr-593	230	52	b	b	NOUN
abr-593	230	53	)	)	PUNCT
abr-593	230	54	.	.	PUNCT
abr-593	231	1	this	this	DET
abr-593	231	2	finding	finding	NOUN
abr-593	231	3	provides	provide	VERB
abr-593	231	4	compelling	compelling	ADJ
abr-593	231	5	empirical	empirical	ADJ
abr-593	231	6	evidence	evidence	NOUN
abr-593	231	7	in	in	ADP
abr-593	231	8	support	support	NOUN
abr-593	231	9	of	of	ADP
abr-593	231	10	hypothesis	hypothesis	NOUN
abr-593	231	11	h3	h3	NOUN
abr-593	231	12	,	,	PUNCT
abr-593	231	13	confirming	confirm	VERB
abr-593	231	14	that	that	SCONJ
abr-593	231	15	brand	brand	PROPN
abr-593	231	16	trust	trust	NOUN
abr-593	231	17	serves	serve	VERB
abr-593	231	18	as	as	ADP
abr-593	231	19	a	a	DET
abr-593	231	20	crucial	crucial	ADJ
abr-593	231	21	mechanism	mechanism	NOUN
abr-593	231	22	through	through	ADP
abr-593	231	23	which	which	PRON
abr-593	231	24	branding	branding	NOUN
abr-593	231	25	strategy	strategy	NOUN
abr-593	231	26	influences	influence	VERB
abr-593	231	27	consumer	consumer	NOUN
abr-593	231	28	preferences	preference	NOUN
abr-593	231	29	and	and	CCONJ
abr-593	231	30	behavioral	behavioral	ADJ
abr-593	231	31	intentions	intention	NOUN
abr-593	231	32	regarding	regard	VERB
abr-593	231	33	donation	donation	NOUN
abr-593	231	34	likelihood	likelihood	NOUN
abr-593	231	35	.	.	PUNCT
abr-593	232	1	overall	overall	ADV
abr-593	232	2	,	,	PUNCT
abr-593	232	3	the	the	DET
abr-593	232	4	results	result	NOUN
abr-593	232	5	of	of	ADP
abr-593	232	6	the	the	DET
abr-593	232	7	mediation	mediation	NOUN
abr-593	232	8	analysis	analysis	NOUN
abr-593	232	9	offer	offer	VERB
abr-593	232	10	robust	robust	ADJ
abr-593	232	11	empirical	empirical	ADJ
abr-593	232	12	support	support	NOUN
abr-593	232	13	for	for	ADP
abr-593	232	14	the	the	DET
abr-593	232	15	hypothesized	hypothesized	ADJ
abr-593	232	16	relationships	relationship	NOUN
abr-593	232	17	outlined	outline	VERB
abr-593	232	18	in	in	ADP
abr-593	232	19	the	the	DET
abr-593	232	20	conceptual	conceptual	ADJ
abr-593	232	21	framework	framework	NOUN
abr-593	232	22	.	.	PUNCT
abr-593	233	1	figure	figure	VERB
abr-593	233	2	4	4	NUM
abr-593	233	3	mediation	mediation	NOUN
abr-593	233	4	analysis	analysis	NOUN
abr-593	233	5	study	study	NOUN
abr-593	233	6	2	2	NUM
abr-593	233	7	builds	build	VERB
abr-593	233	8	upon	upon	SCONJ
abr-593	233	9	the	the	DET
abr-593	233	10	framework	framework	NOUN
abr-593	233	11	established	establish	VERB
abr-593	233	12	in	in	ADP
abr-593	233	13	study	study	NOUN
abr-593	233	14	1	1	NUM
abr-593	233	15	,	,	PUNCT
abr-593	233	16	aiming	aim	VERB
abr-593	233	17	to	to	PART
abr-593	233	18	uncover	uncover	VERB
abr-593	233	19	the	the	DET
abr-593	233	20	mechanisms	mechanism	NOUN
abr-593	233	21	driving	drive	VERB
abr-593	233	22	consumer	consumer	NOUN
abr-593	233	23	evaluations	evaluation	NOUN
abr-593	233	24	of	of	ADP
abr-593	233	25	collective	collective	ADJ
abr-593	233	26	brands	brand	NOUN
abr-593	233	27	in	in	ADP
abr-593	233	28	monetary	monetary	ADJ
abr-593	233	29	decision	decision	NOUN
abr-593	233	30	-	-	PUNCT
abr-593	233	31	making	making	NOUN
abr-593	233	32	.	.	PUNCT
abr-593	234	1	through	through	ADP
abr-593	234	2	mediation	mediation	NOUN
abr-593	234	3	analysis	analysis	NOUN
abr-593	234	4	,	,	PUNCT
abr-593	234	5	it	it	PRON
abr-593	234	6	validates	validate	VERB
abr-593	234	7	the	the	DET
abr-593	234	8	main	main	ADJ
abr-593	234	9	theoretical	theoretical	ADJ
abr-593	234	10	prediction	prediction	NOUN
abr-593	234	11	that	that	SCONJ
abr-593	234	12	collective	collective	ADJ
abr-593	234	13	brands	brand	NOUN
abr-593	234	14	evoke	evoke	VERB
abr-593	234	15	greater	great	ADJ
abr-593	234	16	trust	trust	NOUN
abr-593	234	17	,	,	PUNCT
abr-593	234	18	thereby	thereby	ADV
abr-593	234	19	influencing	influence	VERB
abr-593	234	20	positive	positive	ADJ
abr-593	234	21	evaluations	evaluation	NOUN
abr-593	234	22	in	in	ADP
abr-593	234	23	monetary	monetary	ADJ
abr-593	234	24	decisions	decision	NOUN
abr-593	234	25	.	.	PUNCT
abr-593	235	1	additionally	additionally	ADV
abr-593	235	2	,	,	PUNCT
abr-593	235	3	study	study	NOUN
abr-593	235	4	2	2	NUM
abr-593	235	5	replicates	replicate	VERB
abr-593	235	6	these	these	DET
abr-593	235	7	effects	effect	NOUN
abr-593	235	8	in	in	ADP
abr-593	235	9	the	the	DET
abr-593	235	10	donation	donation	NOUN
abr-593	235	11	context	context	NOUN
abr-593	235	12	,	,	PUNCT
abr-593	235	13	enhancing	enhance	VERB
abr-593	235	14	the	the	DET
abr-593	235	15	external	external	ADJ
abr-593	235	16	validity	validity	NOUN
abr-593	235	17	of	of	ADP
abr-593	235	18	the	the	DET
abr-593	235	19	findings	finding	NOUN
abr-593	235	20	.	.	PUNCT
abr-593	236	1	these	these	DET
abr-593	236	2	results	result	NOUN
abr-593	236	3	contribute	contribute	VERB
abr-593	236	4	to	to	ADP
abr-593	236	5	both	both	CCONJ
abr-593	236	6	theoretical	theoretical	ADJ
abr-593	236	7	understanding	understanding	NOUN
abr-593	236	8	and	and	CCONJ
abr-593	236	9	practical	practical	ADJ
abr-593	236	10	marketing	marketing	NOUN
abr-593	236	11	strategies	strategy	NOUN
abr-593	236	12	,	,	PUNCT
abr-593	236	13	emphasizing	emphasize	VERB
abr-593	236	14	the	the	DET
abr-593	236	15	importance	importance	NOUN
abr-593	236	16	of	of	ADP
abr-593	236	17	collective	collective	ADJ
abr-593	236	18	branding	branding	NOUN
abr-593	236	19	in	in	ADP
abr-593	236	20	fostering	foster	VERB
abr-593	236	21	consumer	consumer	NOUN
abr-593	236	22	trust	trust	NOUN
abr-593	236	23	and	and	CCONJ
abr-593	236	24	influencing	influence	VERB
abr-593	236	25	decision	decision	NOUN
abr-593	236	26	-	-	PUNCT
abr-593	236	27	making	make	VERB
abr-593	236	28	processes	process	NOUN
abr-593	236	29	.	.	PUNCT
abr-593	237	1	discussion	discussion	NOUN
abr-593	237	2	the	the	DET
abr-593	237	3	exploration	exploration	NOUN
abr-593	237	4	of	of	ADP
abr-593	237	5	collective	collective	ADJ
abr-593	237	6	anthropomorphic	anthropomorphic	ADJ
abr-593	237	7	branding	branding	NOUN
abr-593	237	8	and	and	CCONJ
abr-593	237	9	its	its	PRON
abr-593	237	10	impact	impact	NOUN
abr-593	237	11	on	on	ADP
abr-593	237	12	consumer	consumer	NOUN
abr-593	237	13	behavior	behavior	NOUN
abr-593	237	14	spans	span	VERB
abr-593	237	15	two	two	NUM
abr-593	237	16	distinct	distinct	ADJ
abr-593	237	17	studies	study	NOUN
abr-593	237	18	,	,	PUNCT
abr-593	237	19	each	each	PRON
abr-593	237	20	highlighting	highlight	VERB
abr-593	237	21	unique	unique	ADJ
abr-593	237	22	contexts	context	NOUN
abr-593	237	23	of	of	ADP
abr-593	237	24	monetary	monetary	ADJ
abr-593	237	25	decision	decision	NOUN
abr-593	237	26	-	-	PUNCT
abr-593	237	27	making	making	NOUN
abr-593	237	28	and	and	CCONJ
abr-593	237	29	drawing	draw	VERB
abr-593	237	30	from	from	ADP
abr-593	237	31	diverse	diverse	ADJ
abr-593	237	32	subject	subject	NOUN
abr-593	237	33	pools	pool	NOUN
abr-593	237	34	.	.	PUNCT
abr-593	238	1	through	through	ADP
abr-593	238	2	these	these	DET
abr-593	238	3	investigations	investigation	NOUN
abr-593	238	4	,	,	PUNCT
abr-593	238	5	compelling	compelling	ADJ
abr-593	238	6	evidence	evidence	NOUN
abr-593	238	7	emerges	emerge	VERB
abr-593	238	8	showcasing	showcase	VERB
abr-593	238	9	the	the	DET
abr-593	238	10	potential	potential	NOUN
abr-593	238	11	of	of	ADP
abr-593	238	12	collective	collective	ADJ
abr-593	238	13	anthropomorphic	anthropomorphic	ADJ
abr-593	238	14	brand	brand	NOUN
abr-593	238	15	appeals	appeal	NOUN
abr-593	238	16	to	to	PART
abr-593	238	17	significantly	significantly	ADV
abr-593	238	18	influence	influence	VERB
abr-593	238	19	various	various	ADJ
abr-593	238	20	facets	facet	NOUN
abr-593	238	21	of	of	ADP
abr-593	238	22	consumer	consumer	NOUN
abr-593	238	23	brand	brand	NOUN
abr-593	238	24	evaluation	evaluation	NOUN
abr-593	238	25	,	,	PUNCT
abr-593	238	26	adoption	adoption	NOUN
abr-593	238	27	or	or	CCONJ
abr-593	238	28	donation	donation	NOUN
abr-593	238	29	decisions	decision	NOUN
abr-593	238	30	,	,	PUNCT
abr-593	238	31	and	and	CCONJ
abr-593	238	32	the	the	DET
abr-593	238	33	inclination	inclination	NOUN
abr-593	238	34	towards	towards	ADP
abr-593	238	35	word	word	NOUN
abr-593	238	36	-	-	PUNCT
abr-593	238	37	of	of	ADP
abr-593	238	38	-	-	PUNCT
abr-593	238	39	mouth	mouth	NOUN
abr-593	238	40	advocacy	advocacy	NOUN
abr-593	238	41	.	.	PUNCT
abr-593	239	1	this	this	DET
abr-593	239	2	research	research	NOUN
abr-593	239	3	represents	represent	VERB
abr-593	239	4	a	a	DET
abr-593	239	5	notable	notable	ADJ
abr-593	239	6	departure	departure	NOUN
abr-593	239	7	from	from	ADP
abr-593	239	8	previous	previous	ADJ
abr-593	239	9	studies	study	NOUN
abr-593	239	10	,	,	PUNCT
abr-593	239	11	such	such	ADJ
abr-593	239	12	as	as	ADP
abr-593	239	13	the	the	DET
abr-593	239	14	work	work	NOUN
abr-593	239	15	conducted	conduct	VERB
abr-593	239	16	by	by	ADP
abr-593	239	17	puzakova	puzakova	NOUN
abr-593	239	18	and	and	CCONJ
abr-593	239	19	kwak	kwak	PROPN
abr-593	239	20	(	(	PUNCT
abr-593	239	21	2023	2023	NUM
abr-593	239	22	)	)	PUNCT
abr-593	239	23	,	,	PUNCT
abr-593	239	24	which	which	PRON
abr-593	239	25	suggested	suggest	VERB
abr-593	239	26	that	that	SCONJ
abr-593	239	27	collective	collective	ADJ
abr-593	239	28	brands	brand	NOUN
abr-593	239	29	may	may	AUX
abr-593	239	30	be	be	AUX
abr-593	239	31	less	less	ADV
abr-593	239	32	effective	effective	ADJ
abr-593	239	33	than	than	ADP
abr-593	239	34	their	their	PRON
abr-593	239	35	solo	solo	NOUN
abr-593	239	36	counterparts	counterpart	NOUN
abr-593	239	37	.	.	PUNCT
abr-593	240	1	contrary	contrary	ADJ
abr-593	240	2	to	to	ADP
abr-593	240	3	this	this	DET
abr-593	240	4	prior	prior	ADJ
abr-593	240	5	finding	finding	NOUN
abr-593	240	6	,	,	PUNCT
abr-593	240	7	the	the	DET
abr-593	240	8	current	current	ADJ
abr-593	240	9	research	research	NOUN
abr-593	240	10	underscores	underscore	VERB
abr-593	240	11	the	the	DET
abr-593	240	12	efficacy	efficacy	NOUN
abr-593	240	13	of	of	ADP
abr-593	240	14	collective	collective	ADJ
abr-593	240	15	anthropomorphic	anthropomorphic	ADJ
abr-593	240	16	branding	branding	NOUN
abr-593	240	17	,	,	PUNCT
abr-593	240	18	particularly	particularly	ADV
abr-593	240	19	within	within	ADP
abr-593	240	20	the	the	DET
abr-593	240	21	realm	realm	NOUN
abr-593	240	22	of	of	ADP
abr-593	240	23	monetary	monetary	ADJ
abr-593	240	24	decision	decision	NOUN
abr-593	240	25	-	-	PUNCT
abr-593	240	26	making	making	NOUN
abr-593	240	27	.	.	PUNCT
abr-593	241	1	in	in	ADP
abr-593	241	2	the	the	DET
abr-593	241	3	context	context	NOUN
abr-593	241	4	of	of	ADP
abr-593	241	5	financial	financial	ADJ
abr-593	241	6	choices	choice	NOUN
abr-593	241	7	,	,	PUNCT
abr-593	241	8	consumers	consumer	NOUN
abr-593	241	9	exhibit	exhibit	VERB
abr-593	241	10	an	an	DET
abr-593	241	11	increased	increased	ADJ
abr-593	241	12	tendency	tendency	NOUN
abr-593	241	13	towards	towards	ADP
abr-593	241	14	factors	factor	NOUN
abr-593	241	15	of	of	ADP
abr-593	241	16	trust	trust	NOUN
abr-593	241	17	and	and	CCONJ
abr-593	241	18	reliability	reliability	NOUN
abr-593	241	19	.	.	PUNCT
abr-593	242	1	collective	collective	ADJ
abr-593	242	2	anthropomorphic	anthropomorphic	ADJ
abr-593	242	3	brands	brand	NOUN
abr-593	242	4	,	,	PUNCT
abr-593	242	5	characterized	characterize	VERB
abr-593	242	6	by	by	ADP
abr-593	242	7	their	their	PRON
abr-593	242	8	representation	representation	NOUN
abr-593	242	9	path	path	NOUN
abr-593	242	10	b	b	NOUN
abr-593	242	11	:	:	PUNCT
abr-593	242	12	β	β	X
abr-593	242	13	=	=	SYM
abr-593	242	14	.50	.50	NUM
abr-593	242	15	,	,	PUNCT
abr-593	242	16	p	p	X
abr-593	242	17	<	<	X
abr-593	242	18	.01	.01	NUM
abr-593	242	19	path	path	NOUN
abr-593	242	20	a	a	PRON
abr-593	242	21	:	:	PUNCT
abr-593	242	22	β	β	X
abr-593	242	23	=	=	SYM
abr-593	242	24	1.10	1.10	NUM
abr-593	242	25	,	,	PUNCT
abr-593	242	26	p	p	X
abr-593	242	27	<	<	X
abr-593	242	28	.01	.01	NUM
abr-593	242	29	branding	branding	NOUN
abr-593	242	30	strategy	strategy	NOUN
abr-593	242	31	(	(	PUNCT
abr-593	242	32	collective	collective	ADJ
abr-593	242	33	vs.	vs.	X
abr-593	242	34	solo	solo	NOUN
abr-593	242	35	)	)	PUNCT
abr-593	242	36	brand	brand	NOUN
abr-593	242	37	trust	trust	NOUN
abr-593	242	38	adoption	adoption	NOUN
abr-593	242	39	/	/	SYM
abr-593	242	40	donation	donation	NOUN
abr-593	242	41	likelihood	likelihood	NOUN
abr-593	242	42	path	path	NOUN
abr-593	243	1	c	c	NOUN
abr-593	243	2	:	:	PUNCT
abr-593	243	3	β	β	X
abr-593	243	4	=	=	PUNCT
abr-593	243	5	1.09	1.09	NUM
abr-593	243	6	,	,	PUNCT
abr-593	243	7	p	p	X
abr-593	243	8	<	<	X
abr-593	243	9	.01	.01	NUM
abr-593	243	10	path	path	NOUN
abr-593	243	11	c	c	NOUN
abr-593	243	12	’	'	PUNCT
abr-593	243	13	:	:	PUNCT
abr-593	243	14	β	β	X
abr-593	243	15	=	=	SYM
abr-593	243	16	.54	.54	PROPN
abr-593	243	17	,	,	PUNCT
abr-593	243	18	p	p	X
abr-593	243	19	>	>	X
abr-593	243	20	.05	.05	NUM
abr-593	243	21	13	13	NUM
abr-593	243	22	through	through	ADP
abr-593	243	23	multiple	multiple	ADJ
abr-593	243	24	personified	personified	ADJ
abr-593	243	25	entities	entity	NOUN
abr-593	243	26	,	,	PUNCT
abr-593	243	27	appear	appear	VERB
abr-593	243	28	to	to	PART
abr-593	243	29	convey	convey	VERB
abr-593	243	30	a	a	DET
abr-593	243	31	sense	sense	NOUN
abr-593	243	32	of	of	ADP
abr-593	243	33	communal	communal	ADJ
abr-593	243	34	reliability	reliability	NOUN
abr-593	243	35	and	and	CCONJ
abr-593	243	36	credibility	credibility	NOUN
abr-593	243	37	to	to	ADP
abr-593	243	38	consumers	consumer	NOUN
abr-593	243	39	.	.	PUNCT
abr-593	244	1	this	this	DET
abr-593	244	2	perception	perception	NOUN
abr-593	244	3	of	of	ADP
abr-593	244	4	trustworthiness	trustworthiness	NOUN
abr-593	244	5	associated	associate	VERB
abr-593	244	6	with	with	ADP
abr-593	244	7	collective	collective	ADJ
abr-593	244	8	branding	branding	NOUN
abr-593	244	9	likely	likely	ADV
abr-593	244	10	contributes	contribute	VERB
abr-593	244	11	to	to	ADP
abr-593	244	12	the	the	DET
abr-593	244	13	observed	observe	VERB
abr-593	244	14	positive	positive	ADJ
abr-593	244	15	impact	impact	NOUN
abr-593	244	16	on	on	ADP
abr-593	244	17	consumer	consumer	NOUN
abr-593	244	18	brand	brand	NOUN
abr-593	244	19	evaluation	evaluation	NOUN
abr-593	244	20	and	and	CCONJ
abr-593	244	21	decisionmaking	decisionmaking	NOUN
abr-593	244	22	.	.	PUNCT
abr-593	245	1	moreover	moreover	ADV
abr-593	245	2	,	,	PUNCT
abr-593	245	3	this	this	DET
abr-593	245	4	research	research	NOUN
abr-593	245	5	reveals	reveal	VERB
abr-593	245	6	the	the	DET
abr-593	245	7	mediating	mediate	VERB
abr-593	245	8	role	role	NOUN
abr-593	245	9	of	of	ADP
abr-593	245	10	trust	trust	NOUN
abr-593	245	11	in	in	ADP
abr-593	245	12	shaping	shape	VERB
abr-593	245	13	consumer	consumer	NOUN
abr-593	245	14	perceptions	perception	NOUN
abr-593	245	15	toward	toward	ADP
abr-593	245	16	anthropomorphized	anthropomorphized	ADJ
abr-593	245	17	brands	brand	NOUN
abr-593	245	18	.	.	PUNCT
abr-593	246	1	the	the	DET
abr-593	246	2	degree	degree	NOUN
abr-593	246	3	of	of	ADP
abr-593	246	4	trust	trust	NOUN
abr-593	246	5	placed	place	VERB
abr-593	246	6	in	in	ADP
abr-593	246	7	a	a	DET
abr-593	246	8	brand	brand	NOUN
abr-593	246	9	significantly	significantly	ADV
abr-593	246	10	influences	influence	VERB
abr-593	246	11	how	how	SCONJ
abr-593	246	12	consumers	consumer	NOUN
abr-593	246	13	evaluate	evaluate	VERB
abr-593	246	14	and	and	CCONJ
abr-593	246	15	engage	engage	VERB
abr-593	246	16	with	with	ADP
abr-593	246	17	the	the	DET
abr-593	246	18	brand	brand	NOUN
abr-593	246	19	,	,	PUNCT
abr-593	246	20	particularly	particularly	ADV
abr-593	246	21	in	in	ADP
abr-593	246	22	scenarios	scenario	NOUN
abr-593	246	23	involving	involve	VERB
abr-593	246	24	monetary	monetary	ADJ
abr-593	246	25	decisions	decision	NOUN
abr-593	246	26	.	.	PUNCT
abr-593	247	1	by	by	ADP
abr-593	247	2	illuminating	illuminate	VERB
abr-593	247	3	the	the	DET
abr-593	247	4	underlying	underlie	VERB
abr-593	247	5	mechanisms	mechanism	NOUN
abr-593	247	6	through	through	ADP
abr-593	247	7	which	which	PRON
abr-593	247	8	trust	trust	NOUN
abr-593	247	9	mediates	mediate	VERB
abr-593	247	10	the	the	DET
abr-593	247	11	relationship	relationship	NOUN
abr-593	247	12	between	between	ADP
abr-593	247	13	collective	collective	ADJ
abr-593	247	14	anthropomorphic	anthropomorphic	ADJ
abr-593	247	15	branding	branding	NOUN
abr-593	247	16	and	and	CCONJ
abr-593	247	17	consumer	consumer	NOUN
abr-593	247	18	responses	response	NOUN
abr-593	247	19	,	,	PUNCT
abr-593	247	20	this	this	DET
abr-593	247	21	research	research	NOUN
abr-593	247	22	advances	advance	VERB
abr-593	247	23	our	our	PRON
abr-593	247	24	understanding	understanding	NOUN
abr-593	247	25	of	of	ADP
abr-593	247	26	the	the	DET
abr-593	247	27	intricate	intricate	ADJ
abr-593	247	28	dynamics	dynamic	NOUN
abr-593	247	29	at	at	ADP
abr-593	247	30	play	play	NOUN
abr-593	247	31	within	within	ADP
abr-593	247	32	the	the	DET
abr-593	247	33	domain	domain	NOUN
abr-593	247	34	of	of	ADP
abr-593	247	35	brand	brand	NOUN
abr-593	247	36	-	-	PUNCT
abr-593	247	37	person	person	NOUN
abr-593	247	38	interactions	interaction	NOUN
abr-593	247	39	.	.	PUNCT
abr-593	248	1	conclusion	conclusion	NOUN
abr-593	248	2	the	the	DET
abr-593	248	3	research	research	NOUN
abr-593	248	4	findings	finding	NOUN
abr-593	248	5	offer	offer	VERB
abr-593	248	6	significant	significant	ADJ
abr-593	248	7	theoretical	theoretical	ADJ
abr-593	248	8	implications	implication	NOUN
abr-593	248	9	for	for	ADP
abr-593	248	10	marketers	marketer	NOUN
abr-593	248	11	and	and	CCONJ
abr-593	248	12	scholars	scholar	NOUN
abr-593	248	13	by	by	ADP
abr-593	248	14	discovering	discover	VERB
abr-593	248	15	the	the	DET
abr-593	248	16	important	important	ADJ
abr-593	248	17	linkage	linkage	NOUN
abr-593	248	18	between	between	ADP
abr-593	248	19	collective	collective	ADJ
abr-593	248	20	branding	branding	NOUN
abr-593	248	21	strategy	strategy	NOUN
abr-593	248	22	,	,	PUNCT
abr-593	248	23	perceived	perceive	VERB
abr-593	248	24	trust	trust	NOUN
abr-593	248	25	,	,	PUNCT
abr-593	248	26	and	and	CCONJ
abr-593	248	27	subsequent	subsequent	ADJ
abr-593	248	28	brand	brand	NOUN
abr-593	248	29	evaluation	evaluation	NOUN
abr-593	248	30	.	.	PUNCT
abr-593	249	1	this	this	DET
abr-593	249	2	work	work	NOUN
abr-593	249	3	contributes	contribute	VERB
abr-593	249	4	to	to	ADP
abr-593	249	5	the	the	DET
abr-593	249	6	broader	broad	ADJ
abr-593	249	7	body	body	NOUN
abr-593	249	8	of	of	ADP
abr-593	249	9	literature	literature	NOUN
abr-593	249	10	on	on	ADP
abr-593	249	11	brand	brand	NOUN
abr-593	249	12	anthropomorphism	anthropomorphism	NOUN
abr-593	249	13	by	by	ADP
abr-593	249	14	demonstrating	demonstrate	VERB
abr-593	249	15	the	the	DET
abr-593	249	16	positive	positive	ADJ
abr-593	249	17	impact	impact	NOUN
abr-593	249	18	of	of	ADP
abr-593	249	19	collective	collective	ADJ
abr-593	249	20	branding	branding	NOUN
abr-593	249	21	strategies	strategy	NOUN
abr-593	249	22	within	within	ADP
abr-593	249	23	specific	specific	ADJ
abr-593	249	24	contextual	contextual	ADJ
abr-593	249	25	settings	setting	NOUN
abr-593	249	26	.	.	PUNCT
abr-593	250	1	moving	move	VERB
abr-593	250	2	forward	forward	ADV
abr-593	250	3	,	,	PUNCT
abr-593	250	4	future	future	ADJ
abr-593	250	5	research	research	NOUN
abr-593	250	6	avenues	avenue	NOUN
abr-593	250	7	may	may	AUX
abr-593	250	8	explore	explore	VERB
abr-593	250	9	the	the	DET
abr-593	250	10	role	role	NOUN
abr-593	250	11	of	of	ADP
abr-593	250	12	brand	brand	NOUN
abr-593	250	13	trust	trust	NOUN
abr-593	250	14	and	and	CCONJ
abr-593	250	15	collective	collective	ADJ
abr-593	250	16	branding	branding	NOUN
abr-593	250	17	strategy	strategy	NOUN
abr-593	250	18	across	across	ADP
abr-593	250	19	diverse	diverse	ADJ
abr-593	250	20	monetary	monetary	ADJ
abr-593	250	21	contexts	context	NOUN
abr-593	250	22	,	,	PUNCT
abr-593	250	23	such	such	ADJ
abr-593	250	24	as	as	ADP
abr-593	250	25	gambling	gambling	NOUN
abr-593	250	26	or	or	CCONJ
abr-593	250	27	financial	financial	ADJ
abr-593	250	28	borrowing	borrowing	NOUN
abr-593	250	29	/	/	SYM
abr-593	250	30	lending	lending	NOUN
abr-593	250	31	decisions	decision	NOUN
abr-593	250	32	.	.	PUNCT
abr-593	251	1	by	by	ADP
abr-593	251	2	extending	extend	VERB
abr-593	251	3	the	the	DET
abr-593	251	4	investigation	investigation	NOUN
abr-593	251	5	beyond	beyond	ADP
abr-593	251	6	the	the	DET
abr-593	251	7	current	current	ADJ
abr-593	251	8	scope	scope	NOUN
abr-593	251	9	,	,	PUNCT
abr-593	251	10	scholars	scholar	NOUN
abr-593	251	11	can	can	AUX
abr-593	251	12	gain	gain	VERB
abr-593	251	13	deeper	deep	ADJ
abr-593	251	14	insights	insight	NOUN
abr-593	251	15	into	into	ADP
abr-593	251	16	the	the	DET
abr-593	251	17	nuanced	nuanced	ADJ
abr-593	251	18	dynamics	dynamic	NOUN
abr-593	251	19	governing	govern	VERB
abr-593	251	20	consumer	consumer	NOUN
abr-593	251	21	behaviors	behavior	NOUN
abr-593	251	22	across	across	ADP
abr-593	251	23	various	various	ADJ
abr-593	251	24	financial	financial	ADJ
abr-593	251	25	domains	domain	NOUN
abr-593	251	26	.	.	PUNCT
abr-593	252	1	moreover	moreover	ADV
abr-593	252	2	,	,	PUNCT
abr-593	252	3	the	the	DET
abr-593	252	4	managerial	managerial	ADJ
abr-593	252	5	implications	implication	NOUN
abr-593	252	6	of	of	ADP
abr-593	252	7	the	the	DET
abr-593	252	8	current	current	ADJ
abr-593	252	9	findings	finding	NOUN
abr-593	252	10	are	be	AUX
abr-593	252	11	noteworthy	noteworthy	ADJ
abr-593	252	12	for	for	ADP
abr-593	252	13	marketing	marketing	NOUN
abr-593	252	14	practitioners	practitioner	NOUN
abr-593	252	15	operating	operate	VERB
abr-593	252	16	within	within	ADP
abr-593	252	17	the	the	DET
abr-593	252	18	industry	industry	NOUN
abr-593	252	19	.	.	PUNCT
abr-593	253	1	despite	despite	SCONJ
abr-593	253	2	the	the	DET
abr-593	253	3	growing	grow	VERB
abr-593	253	4	adoption	adoption	NOUN
abr-593	253	5	of	of	ADP
abr-593	253	6	brand	brand	NOUN
abr-593	253	7	anthropomorphism	anthropomorphism	NOUN
abr-593	253	8	techniques	technique	NOUN
abr-593	253	9	to	to	PART
abr-593	253	10	enhance	enhance	VERB
abr-593	253	11	marketing	marketing	NOUN
abr-593	253	12	effectiveness	effectiveness	NOUN
abr-593	253	13	,	,	PUNCT
abr-593	253	14	this	this	DET
abr-593	253	15	research	research	NOUN
abr-593	253	16	underscores	underscore	VERB
abr-593	253	17	the	the	DET
abr-593	253	18	importance	importance	NOUN
abr-593	253	19	of	of	ADP
abr-593	253	20	considering	consider	VERB
abr-593	253	21	variations	variation	NOUN
abr-593	253	22	in	in	ADP
abr-593	253	23	the	the	DET
abr-593	253	24	type	type	NOUN
abr-593	253	25	of	of	ADP
abr-593	253	26	brand	brand	NOUN
abr-593	253	27	anthropomorphism	anthropomorphism	NOUN
abr-593	253	28	employed	employ	VERB
abr-593	253	29	,	,	PUNCT
abr-593	253	30	particularly	particularly	ADV
abr-593	253	31	in	in	ADP
abr-593	253	32	the	the	DET
abr-593	253	33	context	context	NOUN
abr-593	253	34	of	of	ADP
abr-593	253	35	decision	decision	NOUN
abr-593	253	36	-	-	PUNCT
abr-593	253	37	making	make	VERB
abr-593	253	38	scenarios	scenario	NOUN
abr-593	253	39	.	.	PUNCT
abr-593	254	1	understanding	understand	VERB
abr-593	254	2	how	how	SCONJ
abr-593	254	3	different	different	ADJ
abr-593	254	4	forms	form	NOUN
abr-593	254	5	of	of	ADP
abr-593	254	6	anthropomorphism	anthropomorphism	NOUN
abr-593	254	7	may	may	AUX
abr-593	254	8	impact	impact	VERB
abr-593	254	9	brand	brand	NOUN
abr-593	254	10	evaluation	evaluation	NOUN
abr-593	254	11	can	can	AUX
abr-593	254	12	inform	inform	VERB
abr-593	254	13	more	more	ADV
abr-593	254	14	nuanced	nuanced	ADJ
abr-593	254	15	and	and	CCONJ
abr-593	254	16	contextually	contextually	ADV
abr-593	254	17	sensitive	sensitive	ADJ
abr-593	254	18	branding	branding	NOUN
abr-593	254	19	strategies	strategy	NOUN
abr-593	254	20	,	,	PUNCT
abr-593	254	21	thereby	thereby	ADV
abr-593	254	22	enhancing	enhance	VERB
abr-593	254	23	the	the	DET
abr-593	254	24	effectiveness	effectiveness	NOUN
abr-593	254	25	of	of	ADP
abr-593	254	26	marketing	marketing	NOUN
abr-593	254	27	efforts	effort	NOUN
abr-593	254	28	.	.	PUNCT
abr-593	255	1	furthermore	furthermore	ADV
abr-593	255	2	,	,	PUNCT
abr-593	255	3	future	future	ADJ
abr-593	255	4	research	research	NOUN
abr-593	255	5	efforts	effort	NOUN
abr-593	255	6	may	may	AUX
abr-593	255	7	seek	seek	VERB
abr-593	255	8	to	to	PART
abr-593	255	9	extend	extend	VERB
abr-593	255	10	the	the	DET
abr-593	255	11	current	current	ADJ
abr-593	255	12	study	study	NOUN
abr-593	255	13	by	by	ADP
abr-593	255	14	investigating	investigate	VERB
abr-593	255	15	the	the	DET
abr-593	255	16	effects	effect	NOUN
abr-593	255	17	of	of	ADP
abr-593	255	18	collective	collective	ADJ
abr-593	255	19	versus	versus	ADP
abr-593	255	20	solo	solo	ADJ
abr-593	255	21	branding	branding	NOUN
abr-593	255	22	on	on	ADP
abr-593	255	23	key	key	ADJ
abr-593	255	24	marketing	marketing	NOUN
abr-593	255	25	metrics	metric	NOUN
abr-593	255	26	,	,	PUNCT
abr-593	255	27	including	include	VERB
abr-593	255	28	brand	brand	NOUN
abr-593	255	29	loyalty	loyalty	NOUN
abr-593	255	30	,	,	PUNCT
abr-593	255	31	repeat	repeat	NOUN
abr-593	255	32	purchase	purchase	NOUN
abr-593	255	33	behavior	behavior	NOUN
abr-593	255	34	,	,	PUNCT
abr-593	255	35	brand	brand	NOUN
abr-593	255	36	switching	switch	VERB
abr-593	255	37	tendencies	tendency	NOUN
abr-593	255	38	,	,	PUNCT
abr-593	255	39	and	and	CCONJ
abr-593	255	40	consumers	consumer	NOUN
abr-593	255	41	'	'	PART
abr-593	255	42	willingness	willingness	NOUN
abr-593	255	43	to	to	PART
abr-593	255	44	pay	pay	VERB
abr-593	255	45	premium	premium	NOUN
abr-593	255	46	prices	price	NOUN
abr-593	255	47	for	for	ADP
abr-593	255	48	preferred	preferred	ADJ
abr-593	255	49	brands	brand	NOUN
abr-593	255	50	.	.	PUNCT
abr-593	256	1	by	by	ADP
abr-593	256	2	examining	examine	VERB
abr-593	256	3	these	these	DET
abr-593	256	4	outcomes	outcome	NOUN
abr-593	256	5	,	,	PUNCT
abr-593	256	6	scholars	scholar	NOUN
abr-593	256	7	can	can	AUX
abr-593	256	8	gain	gain	VERB
abr-593	256	9	deeper	deep	ADJ
abr-593	256	10	insights	insight	NOUN
abr-593	256	11	into	into	ADP
abr-593	256	12	the	the	DET
abr-593	256	13	longterm	longterm	ADJ
abr-593	256	14	implications	implication	NOUN
abr-593	256	15	of	of	ADP
abr-593	256	16	branding	branding	NOUN
abr-593	256	17	strategies	strategy	NOUN
abr-593	256	18	on	on	ADP
abr-593	256	19	consumer	consumer	NOUN
abr-593	256	20	-	-	PUNCT
abr-593	256	21	brand	brand	NOUN
abr-593	256	22	relationships	relationship	NOUN
abr-593	256	23	and	and	CCONJ
abr-593	256	24	purchase	purchase	NOUN
abr-593	256	25	behavior	behavior	NOUN
abr-593	256	26	.	.	PUNCT
abr-593	257	1	additionally	additionally	ADV
abr-593	257	2	,	,	PUNCT
abr-593	257	3	the	the	DET
abr-593	257	4	topic	topic	NOUN
abr-593	257	5	holds	hold	VERB
abr-593	257	6	the	the	DET
abr-593	257	7	potential	potential	NOUN
abr-593	257	8	for	for	ADP
abr-593	257	9	extension	extension	NOUN
abr-593	257	10	into	into	ADP
abr-593	257	11	cross	cross	ADJ
abr-593	257	12	-	-	ADJ
abr-593	257	13	cultural	cultural	ADJ
abr-593	257	14	contexts	contexts	NOUN
abr-593	257	15	,	,	PUNCT
abr-593	257	16	where	where	SCONJ
abr-593	257	17	researchers	researcher	NOUN
abr-593	257	18	can	can	AUX
abr-593	257	19	explore	explore	VERB
abr-593	257	20	how	how	SCONJ
abr-593	257	21	collective	collective	ADJ
abr-593	257	22	versus	versus	ADP
abr-593	257	23	solo	solo	ADJ
abr-593	257	24	branding	branding	NOUN
abr-593	257	25	strategies	strategy	NOUN
abr-593	257	26	interact	interact	VERB
abr-593	257	27	with	with	ADP
abr-593	257	28	cultural	cultural	ADJ
abr-593	257	29	dimensions	dimension	NOUN
abr-593	257	30	such	such	ADJ
abr-593	257	31	as	as	ADP
abr-593	257	32	collectivism	collectivism	NOUN
abr-593	257	33	versus	versus	ADP
abr-593	257	34	individualism	individualism	NOUN
abr-593	257	35	.	.	PUNCT
abr-593	258	1	by	by	ADP
abr-593	258	2	examining	examine	VERB
abr-593	258	3	these	these	DET
abr-593	258	4	dynamics	dynamic	NOUN
abr-593	258	5	across	across	ADP
abr-593	258	6	diverse	diverse	ADJ
abr-593	258	7	cultural	cultural	ADJ
abr-593	258	8	contexts	contexts	NOUN
abr-593	258	9	,	,	PUNCT
abr-593	258	10	scholars	scholar	NOUN
abr-593	258	11	can	can	AUX
abr-593	258	12	shed	shed	VERB
abr-593	258	13	light	light	NOUN
abr-593	258	14	on	on	ADP
abr-593	258	15	the	the	DET
abr-593	258	16	complex	complex	ADJ
abr-593	258	17	interplay	interplay	NOUN
abr-593	258	18	between	between	ADP
abr-593	258	19	branding	branding	NOUN
abr-593	258	20	strategies	strategy	NOUN
abr-593	258	21	and	and	CCONJ
abr-593	258	22	cultural	cultural	ADJ
abr-593	258	23	influences	influence	NOUN
abr-593	258	24	on	on	ADP
abr-593	258	25	consumer	consumer	NOUN
abr-593	258	26	behavior	behavior	NOUN
abr-593	258	27	.	.	PUNCT
abr-593	259	1	for	for	ADP
abr-593	259	2	policymakers	policymaker	NOUN
abr-593	259	3	,	,	PUNCT
abr-593	259	4	the	the	DET
abr-593	259	5	research	research	NOUN
abr-593	259	6	findings	finding	NOUN
abr-593	259	7	carry	carry	VERB
abr-593	259	8	profound	profound	ADJ
abr-593	259	9	implications	implication	NOUN
abr-593	259	10	for	for	ADP
abr-593	259	11	the	the	DET
abr-593	259	12	design	design	NOUN
abr-593	259	13	and	and	CCONJ
abr-593	259	14	implementation	implementation	NOUN
abr-593	259	15	of	of	ADP
abr-593	259	16	public	public	ADJ
abr-593	259	17	policy	policy	NOUN
abr-593	259	18	campaigns	campaign	NOUN
abr-593	259	19	aimed	aim	VERB
abr-593	259	20	at	at	ADP
abr-593	259	21	promoting	promote	VERB
abr-593	259	22	various	various	ADJ
abr-593	259	23	societal	societal	ADJ
abr-593	259	24	objectives	objective	NOUN
abr-593	259	25	,	,	PUNCT
abr-593	259	26	ranging	range	VERB
abr-593	259	27	from	from	ADP
abr-593	259	28	encouraging	encourage	VERB
abr-593	259	29	charity	charity	NOUN
abr-593	259	30	donations	donation	NOUN
abr-593	259	31	to	to	ADP
abr-593	259	32	enhancing	enhance	VERB
abr-593	259	33	financial	financial	ADJ
abr-593	259	34	literacy	literacy	NOUN
abr-593	259	35	and	and	CCONJ
abr-593	259	36	regulating	regulate	VERB
abr-593	259	37	financial	financial	ADJ
abr-593	259	38	products	product	NOUN
abr-593	259	39	.	.	PUNCT
abr-593	260	1	by	by	ADP
abr-593	260	2	gaining	gain	VERB
abr-593	260	3	insights	insight	NOUN
abr-593	260	4	into	into	ADP
abr-593	260	5	how	how	SCONJ
abr-593	260	6	collective	collective	ADJ
abr-593	260	7	brands	brand	NOUN
abr-593	260	8	influence	influence	NOUN
abr-593	260	9	perceived	perceive	VERB
abr-593	260	10	trust	trust	NOUN
abr-593	260	11	among	among	ADP
abr-593	260	12	consumers	consumer	NOUN
abr-593	260	13	,	,	PUNCT
abr-593	260	14	policymakers	policymaker	NOUN
abr-593	260	15	can	can	AUX
abr-593	260	16	tailor	tailor	VERB
abr-593	260	17	their	their	PRON
abr-593	260	18	campaigns	campaign	NOUN
abr-593	260	19	to	to	PART
abr-593	260	20	capitalize	capitalize	VERB
abr-593	260	21	on	on	ADP
abr-593	260	22	the	the	DET
abr-593	260	23	potential	potential	ADJ
abr-593	260	24	benefits	benefit	NOUN
abr-593	260	25	of	of	ADP
abr-593	260	26	collective	collective	ADJ
abr-593	260	27	branding	branding	NOUN
abr-593	260	28	strategies	strategy	NOUN
abr-593	260	29	,	,	PUNCT
abr-593	260	30	thereby	thereby	ADV
abr-593	260	31	enhancing	enhance	VERB
abr-593	260	32	the	the	DET
abr-593	260	33	effectiveness	effectiveness	NOUN
abr-593	260	34	and	and	CCONJ
abr-593	260	35	impact	impact	NOUN
abr-593	260	36	of	of	ADP
abr-593	260	37	their	their	PRON
abr-593	260	38	initiatives	initiative	NOUN
abr-593	260	39	.	.	PUNCT
abr-593	261	1	in	in	ADP
abr-593	261	2	sum	sum	NOUN
abr-593	261	3	,	,	PUNCT
abr-593	261	4	these	these	DET
abr-593	261	5	research	research	NOUN
abr-593	261	6	avenues	avenue	NOUN
abr-593	261	7	offer	offer	VERB
abr-593	261	8	promising	promise	VERB
abr-593	261	9	opportunities	opportunity	NOUN
abr-593	261	10	for	for	SCONJ
abr-593	261	11	scholars	scholar	NOUN
abr-593	261	12	to	to	PART
abr-593	261	13	deepen	deepen	VERB
abr-593	261	14	their	their	PRON
abr-593	261	15	understanding	understanding	NOUN
abr-593	261	16	of	of	ADP
abr-593	261	17	the	the	DET
abr-593	261	18	multifaceted	multifaceted	ADJ
abr-593	261	19	dynamics	dynamic	NOUN
abr-593	261	20	between	between	ADP
abr-593	261	21	branding	branding	NOUN
abr-593	261	22	strategies	strategy	NOUN
abr-593	261	23	and	and	CCONJ
abr-593	261	24	consumer	consumer	NOUN
abr-593	261	25	spending	spending	NOUN
abr-593	261	26	behavior	behavior	NOUN
abr-593	261	27	in	in	ADP
abr-593	261	28	today	today	NOUN
abr-593	261	29	's	's	PART
abr-593	261	30	complex	complex	ADJ
abr-593	261	31	marketplace	marketplace	NOUN
abr-593	261	32	,	,	PUNCT
abr-593	261	33	thereby	thereby	ADV
abr-593	261	34	enriching	enrich	VERB
abr-593	261	35	both	both	PRON
abr-593	261	36	theoretical	theoretical	ADJ
abr-593	261	37	discourse	discourse	NOUN
abr-593	261	38	and	and	CCONJ
abr-593	261	39	practical	practical	ADJ
abr-593	261	40	marketing	marketing	NOUN
abr-593	261	41	strategies	strategy	NOUN
abr-593	261	42	.	.	PUNCT
abr-593	262	1	14	14	NUM
abr-593	262	2	references	reference	NOUN
abr-593	262	3	aaker	aaker	NOUN
abr-593	262	4	,	,	PUNCT
abr-593	262	5	d.	d.	PROPN
abr-593	262	6	a.	a.	PROPN
abr-593	262	7	(	(	PUNCT
abr-593	262	8	1996	1996	NUM
abr-593	262	9	)	)	PUNCT
abr-593	262	10	.	.	PUNCT
abr-593	263	1	measuring	measure	VERB
abr-593	263	2	brand	brand	NOUN
abr-593	263	3	equity	equity	NOUN
abr-593	263	4	across	across	ADP
abr-593	263	5	products	product	NOUN
abr-593	263	6	and	and	CCONJ
abr-593	263	7	markets	market	NOUN
abr-593	263	8	.	.	PUNCT
abr-593	264	1	california	california	PROPN
abr-593	264	2	management	management	PROPN
abr-593	264	3	review	review	PROPN
abr-593	264	4	,	,	PUNCT
abr-593	264	5	38(3	38(3	NUM
abr-593	264	6	)	)	PUNCT
abr-593	264	7	.	.	PUNCT
abr-593	265	1	adams	adams	PROPN
abr-593	265	2	,	,	PUNCT
abr-593	265	3	p.	p.	NOUN
abr-593	265	4	,	,	PUNCT
abr-593	265	5	hunt	hunt	PROPN
abr-593	265	6	,	,	PUNCT
abr-593	265	7	s.	s.	PROPN
abr-593	265	8	,	,	PUNCT
abr-593	265	9	palmer	palmer	PROPN
abr-593	265	10	,	,	PUNCT
abr-593	265	11	c.	c.	PROPN
abr-593	265	12	,	,	PUNCT
abr-593	265	13	&	&	CCONJ
abr-593	265	14	zaliauskas	zaliauskas	PROPN
abr-593	265	15	,	,	PUNCT
abr-593	265	16	r.	r.	PROPN
abr-593	265	17	(	(	PUNCT
abr-593	265	18	2021	2021	NUM
abr-593	265	19	)	)	PUNCT
abr-593	265	20	.	.	PUNCT
abr-593	266	1	testing	test	VERB
abr-593	266	2	the	the	DET
abr-593	266	3	effectiveness	effectiveness	NOUN
abr-593	266	4	of	of	ADP
abr-593	266	5	consumer	consumer	NOUN
abr-593	266	6	financial	financial	ADJ
abr-593	266	7	disclosure	disclosure	NOUN
abr-593	266	8	:	:	PUNCT
abr-593	266	9	experimental	experimental	ADJ
abr-593	266	10	evidence	evidence	NOUN
abr-593	266	11	from	from	ADP
abr-593	266	12	savings	saving	NOUN
abr-593	266	13	accounts	account	NOUN
abr-593	266	14	.	.	PUNCT
abr-593	267	1	journal	journal	NOUN
abr-593	267	2	of	of	ADP
abr-593	267	3	financial	financial	ADJ
abr-593	267	4	economics	economic	NOUN
abr-593	267	5	,	,	PUNCT
abr-593	267	6	141(1	141(1	NUM
abr-593	267	7	)	)	PUNCT
abr-593	267	8	,	,	PUNCT
abr-593	267	9	122	122	NUM
abr-593	267	10	-	-	SYM
abr-593	267	11	147	147	NUM
abr-593	267	12	agarwal	agarwal	PROPN
abr-593	267	13	,	,	PUNCT
abr-593	267	14	s.	s.	PROPN
abr-593	267	15	,	,	PUNCT
abr-593	267	16	&	&	CCONJ
abr-593	267	17	mazumder	mazumder	PROPN
abr-593	267	18	,	,	PUNCT
abr-593	267	19	b.	b.	PROPN
abr-593	267	20	(	(	PUNCT
abr-593	267	21	2013	2013	NUM
abr-593	267	22	)	)	PUNCT
abr-593	267	23	.	.	PUNCT
abr-593	268	1	cognitive	cognitive	ADJ
abr-593	268	2	abilities	ability	NOUN
abr-593	268	3	and	and	CCONJ
abr-593	268	4	household	household	NOUN
abr-593	268	5	financial	financial	ADJ
abr-593	268	6	decision	decision	NOUN
abr-593	268	7	making	making	NOUN
abr-593	268	8	.	.	PUNCT
abr-593	269	1	american	american	ADJ
abr-593	269	2	economic	economic	PROPN
abr-593	269	3	journal	journal	PROPN
abr-593	269	4	:	:	PUNCT
abr-593	269	5	applied	apply	VERB
abr-593	269	6	economics	economic	NOUN
abr-593	269	7	,	,	PUNCT
abr-593	269	8	5(1	5(1	NUM
abr-593	269	9	)	)	PUNCT
abr-593	269	10	,	,	PUNCT
abr-593	269	11	193	193	NUM
abr-593	269	12	-	-	SYM
abr-593	269	13	207	207	NUM
abr-593	269	14	aggarwal	aggarwal	NOUN
abr-593	269	15	,	,	PUNCT
abr-593	269	16	p.	p.	PROPN
abr-593	269	17	,	,	PUNCT
abr-593	269	18	&	&	CCONJ
abr-593	269	19	mcgill	mcgill	PROPN
abr-593	269	20	,	,	PUNCT
abr-593	269	21	a.	a.	PROPN
abr-593	269	22	l.	l.	PROPN
abr-593	269	23	(	(	PUNCT
abr-593	269	24	2007	2007	NUM
abr-593	269	25	)	)	PUNCT
abr-593	269	26	.	.	PUNCT
abr-593	269	27	is	be	AUX
abr-593	269	28	that	that	DET
abr-593	269	29	car	car	NOUN
abr-593	269	30	smiling	smile	VERB
abr-593	269	31	at	at	ADP
abr-593	269	32	me	i	PRON
abr-593	269	33	?	?	PUNCT
abr-593	270	1	schema	schema	NOUN
abr-593	270	2	congruity	congruity	NOUN
abr-593	270	3	as	as	ADP
abr-593	270	4	a	a	DET
abr-593	270	5	basis	basis	NOUN
abr-593	270	6	for	for	ADP
abr-593	270	7	evaluating	evaluate	VERB
abr-593	270	8	anthropomorphized	anthropomorphized	ADJ
abr-593	270	9	products	product	NOUN
abr-593	270	10	.	.	PUNCT
abr-593	271	1	journal	journal	NOUN
abr-593	271	2	of	of	ADP
abr-593	271	3	consumer	consumer	NOUN
abr-593	271	4	research	research	NOUN
abr-593	271	5	,	,	PUNCT
abr-593	271	6	34(4	34(4	NUM
abr-593	271	7	)	)	PUNCT
abr-593	271	8	,	,	PUNCT
abr-593	271	9	468	468	NUM
abr-593	271	10	-	-	SYM
abr-593	271	11	479	479	NUM
abr-593	271	12	.	.	PUNCT
abr-593	272	1	aggarwal	aggarwal	NOUN
abr-593	272	2	,	,	PUNCT
abr-593	272	3	p.	p.	PROPN
abr-593	272	4	,	,	PUNCT
abr-593	272	5	&	&	CCONJ
abr-593	272	6	mcgill	mcgill	PROPN
abr-593	272	7	,	,	PUNCT
abr-593	272	8	a.	a.	PROPN
abr-593	272	9	l.	l.	PROPN
abr-593	272	10	(	(	PUNCT
abr-593	272	11	2012	2012	NUM
abr-593	272	12	)	)	PUNCT
abr-593	272	13	.	.	PUNCT
abr-593	273	1	when	when	SCONJ
abr-593	273	2	brands	brand	NOUN
abr-593	273	3	seem	seem	VERB
abr-593	273	4	human	human	ADJ
abr-593	273	5	,	,	PUNCT
abr-593	273	6	do	do	AUX
abr-593	273	7	humans	human	NOUN
abr-593	273	8	act	act	VERB
abr-593	273	9	like	like	ADP
abr-593	273	10	brands	brand	NOUN
abr-593	273	11	?	?	PUNCT
abr-593	274	1	automatic	automatic	ADJ
abr-593	274	2	behavioral	behavioral	ADJ
abr-593	274	3	priming	prime	VERB
abr-593	274	4	effects	effect	NOUN
abr-593	274	5	of	of	ADP
abr-593	274	6	brand	brand	NOUN
abr-593	274	7	anthropomorphism	anthropomorphism	NOUN
abr-593	274	8	.	.	PUNCT
abr-593	275	1	journal	journal	PROPN
abr-593	275	2	of	of	ADP
abr-593	275	3	consumer	consumer	NOUN
abr-593	275	4	research	research	NOUN
abr-593	275	5	,	,	PUNCT
abr-593	275	6	39(2	39(2	NUM
abr-593	275	7	)	)	PUNCT
abr-593	275	8	,	,	PUNCT
abr-593	275	9	307	307	NUM
abr-593	275	10	-	-	SYM
abr-593	275	11	323	323	NUM
abr-593	275	12	.	.	PUNCT
abr-593	276	1	amar	amar	PROPN
abr-593	276	2	,	,	PUNCT
abr-593	276	3	m.	m.	NOUN
abr-593	276	4	,	,	PUNCT
abr-593	276	5	ariely	ariely	ADV
abr-593	276	6	,	,	PUNCT
abr-593	276	7	d.	d.	PROPN
abr-593	276	8	,	,	PUNCT
abr-593	276	9	ayal	ayal	NOUN
abr-593	276	10	,	,	PUNCT
abr-593	276	11	s.	s.	PROPN
abr-593	276	12	,	,	PUNCT
abr-593	276	13	cryder	cryder	NOUN
abr-593	276	14	,	,	PUNCT
abr-593	276	15	c.	c.	PROPN
abr-593	276	16	e.	e.	PROPN
abr-593	276	17	,	,	PUNCT
abr-593	276	18	&	&	CCONJ
abr-593	276	19	rick	rick	PROPN
abr-593	276	20	,	,	PUNCT
abr-593	276	21	s.	s.	PROPN
abr-593	276	22	i.	i.	PROPN
abr-593	276	23	(	(	PUNCT
abr-593	276	24	2011	2011	NUM
abr-593	276	25	)	)	PUNCT
abr-593	276	26	.	.	PUNCT
abr-593	277	1	winning	win	VERB
abr-593	277	2	the	the	DET
abr-593	277	3	battle	battle	NOUN
abr-593	277	4	but	but	CCONJ
abr-593	277	5	losing	lose	VERB
abr-593	277	6	the	the	DET
abr-593	277	7	war	war	NOUN
abr-593	277	8	:	:	PUNCT
abr-593	277	9	the	the	DET
abr-593	277	10	psychology	psychology	NOUN
abr-593	277	11	of	of	ADP
abr-593	277	12	debt	debt	NOUN
abr-593	277	13	management	management	NOUN
abr-593	277	14	.	.	PUNCT
abr-593	278	1	journal	journal	NOUN
abr-593	278	2	of	of	ADP
abr-593	278	3	marketing	marketing	NOUN
abr-593	278	4	research	research	NOUN
abr-593	278	5	,	,	PUNCT
abr-593	278	6	48(spl	48(spl	NOUN
abr-593	278	7	)	)	PUNCT
abr-593	278	8	,	,	PUNCT
abr-593	278	9	s38	s38	NOUN
abr-593	278	10	-	-	PUNCT
abr-593	278	11	s50	s50	NOUN
abr-593	278	12	.	.	PUNCT
abr-593	279	1	ashraf	ashraf	PROPN
abr-593	279	2	,	,	PUNCT
abr-593	279	3	s.	s.	PROPN
abr-593	279	4	,	,	PUNCT
abr-593	279	5	robson	robson	PROPN
abr-593	279	6	,	,	PUNCT
abr-593	279	7	j.	j.	PROPN
abr-593	279	8	,	,	PUNCT
abr-593	279	9	&	&	CCONJ
abr-593	279	10	sekhon	sekhon	PROPN
abr-593	279	11	,	,	PUNCT
abr-593	279	12	y.	y.	PROPN
abr-593	279	13	(	(	PUNCT
abr-593	279	14	2015	2015	NUM
abr-593	279	15	)	)	PUNCT
abr-593	279	16	.	.	PUNCT
abr-593	280	1	consumer	consumer	NOUN
abr-593	280	2	trust	trust	NOUN
abr-593	280	3	and	and	CCONJ
abr-593	280	4	confidence	confidence	NOUN
abr-593	280	5	in	in	ADP
abr-593	280	6	the	the	DET
abr-593	280	7	compliance	compliance	NOUN
abr-593	280	8	of	of	ADP
abr-593	280	9	islamic	islamic	ADJ
abr-593	280	10	banks	bank	NOUN
abr-593	280	11	.	.	PUNCT
abr-593	281	1	journal	journal	PROPN
abr-593	281	2	of	of	ADP
abr-593	281	3	financial	financial	ADJ
abr-593	281	4	services	service	NOUN
abr-593	281	5	marketing	marketing	NOUN
abr-593	281	6	,	,	PUNCT
abr-593	281	7	20	20	NUM
abr-593	281	8	,	,	PUNCT
abr-593	281	9	133	133	NUM
abr-593	281	10	-	-	SYM
abr-593	281	11	144	144	NUM
abr-593	281	12	.	.	PUNCT
abr-593	282	1	bankrate	bankrate	PROPN
abr-593	282	2	.	.	PUNCT
abr-593	283	1	(	(	PUNCT
abr-593	283	2	2022	2022	NUM
abr-593	283	3	)	)	PUNCT
abr-593	283	4	.	.	PUNCT
abr-593	284	1	survey	survey	NOUN
abr-593	284	2	:	:	PUNCT
abr-593	284	3	56	56	NUM
abr-593	284	4	%	%	NOUN
abr-593	284	5	of	of	ADP
abr-593	284	6	buy	buy	NOUN
abr-593	284	7	now	now	ADV
abr-593	284	8	,	,	PUNCT
abr-593	284	9	pay	pay	VERB
abr-593	284	10	later	late	ADJ
abr-593	284	11	users	user	NOUN
abr-593	284	12	have	have	AUX
abr-593	284	13	experienced	experience	VERB
abr-593	284	14	issues	issue	NOUN
abr-593	284	15	like	like	ADP
abr-593	284	16	overspending	overspending	NOUN
abr-593	284	17	and	and	CCONJ
abr-593	284	18	missing	missing	ADJ
abr-593	284	19	payments	payment	NOUN
abr-593	284	20	.	.	PUNCT
abr-593	285	1	retrieved	retrieve	VERB
abr-593	285	2	from	from	ADP
abr-593	285	3	https://www.bankrate.com/loans/personal-loans/buy-nowpay-later-survey/	https://www.bankrate.com/loans/personal-loans/buy-nowpay-later-survey/	PROPN
abr-593	285	4	bauer	bauer	PROPN
abr-593	285	5	,	,	PUNCT
abr-593	285	6	r.	r.	PROPN
abr-593	285	7	a.	a.	PROPN
abr-593	285	8	(	(	PUNCT
abr-593	285	9	1967	1967	NUM
abr-593	285	10	)	)	PUNCT
abr-593	285	11	.	.	PUNCT
abr-593	286	1	consumer	consumer	NOUN
abr-593	286	2	behavior	behavior	NOUN
abr-593	286	3	as	as	ADP
abr-593	286	4	risk	risk	NOUN
abr-593	286	5	taking	taking	NOUN
abr-593	286	6	.	.	PUNCT
abr-593	287	1	marketing	marketing	NOUN
abr-593	287	2	:	:	PUNCT
abr-593	287	3	critical	critical	ADJ
abr-593	287	4	perspectives	perspective	NOUN
abr-593	287	5	on	on	ADP
abr-593	287	6	business	business	NOUN
abr-593	287	7	and	and	CCONJ
abr-593	287	8	management	management	NOUN
abr-593	287	9	,	,	PUNCT
abr-593	287	10	593	593	NUM
abr-593	287	11	,	,	PUNCT
abr-593	287	12	13	13	NUM
abr-593	287	13	-	-	SYM
abr-593	287	14	21	21	NUM
abr-593	287	15	.	.	PUNCT
abr-593	288	1	baron	baron	PROPN
abr-593	288	2	,	,	PUNCT
abr-593	288	3	r.	r.	PROPN
abr-593	288	4	m.	m.	PROPN
abr-593	288	5	,	,	PUNCT
abr-593	288	6	&	&	CCONJ
abr-593	288	7	kenny	kenny	PROPN
abr-593	288	8	,	,	PUNCT
abr-593	288	9	d.	d.	PROPN
abr-593	288	10	a.	a.	PROPN
abr-593	288	11	(	(	PUNCT
abr-593	288	12	1986	1986	NUM
abr-593	288	13	)	)	PUNCT
abr-593	288	14	.	.	PUNCT
abr-593	289	1	the	the	DET
abr-593	289	2	moderator	moderator	NOUN
abr-593	289	3	–	–	PUNCT
abr-593	289	4	mediator	mediator	NOUN
abr-593	289	5	variable	variable	ADJ
abr-593	289	6	distinction	distinction	NOUN
abr-593	289	7	in	in	ADP
abr-593	289	8	social	social	ADJ
abr-593	289	9	psychological	psychological	ADJ
abr-593	289	10	research	research	NOUN
abr-593	289	11	:	:	PUNCT
abr-593	289	12	conceptual	conceptual	ADJ
abr-593	289	13	,	,	PUNCT
abr-593	289	14	strategic	strategic	ADJ
abr-593	289	15	,	,	PUNCT
abr-593	289	16	and	and	CCONJ
abr-593	289	17	statistical	statistical	ADJ
abr-593	289	18	considerations	consideration	NOUN
abr-593	289	19	.	.	PUNCT
abr-593	290	1	journal	journal	NOUN
abr-593	290	2	of	of	ADP
abr-593	290	3	personality	personality	NOUN
abr-593	290	4	and	and	CCONJ
abr-593	290	5	social	social	ADJ
abr-593	290	6	psychology	psychology	NOUN
abr-593	290	7	,	,	PUNCT
abr-593	290	8	51(6	51(6	NOUN
abr-593	290	9	)	)	PUNCT
abr-593	290	10	,	,	PUNCT
abr-593	290	11	1173	1173	NUM
abr-593	290	12	.	.	PUNCT
abr-593	291	1	braxton	braxton	PROPN
abr-593	291	2	,	,	PUNCT
abr-593	291	3	d.	d.	PROPN
abr-593	291	4	,	,	PUNCT
abr-593	291	5	&	&	CCONJ
abr-593	291	6	lau	lau	PROPN
abr-593	291	7	-	-	PUNCT
abr-593	291	8	gesk	gesk	PROPN
abr-593	291	9	,	,	PUNCT
abr-593	291	10	l.	l.	PROPN
abr-593	291	11	(	(	PUNCT
abr-593	291	12	2020	2020	NUM
abr-593	291	13	)	)	PUNCT
abr-593	291	14	.	.	PUNCT
abr-593	292	1	the	the	DET
abr-593	292	2	impact	impact	NOUN
abr-593	292	3	of	of	ADP
abr-593	292	4	collective	collective	ADJ
abr-593	292	5	brand	brand	NOUN
abr-593	292	6	personification	personification	NOUN
abr-593	292	7	on	on	ADP
abr-593	292	8	happiness	happiness	NOUN
abr-593	292	9	and	and	CCONJ
abr-593	292	10	brand	brand	NOUN
abr-593	292	11	loyalty	loyalty	NOUN
abr-593	292	12	.	.	PUNCT
abr-593	293	1	european	european	ADJ
abr-593	293	2	journal	journal	PROPN
abr-593	293	3	of	of	ADP
abr-593	293	4	marketing	marketing	NOUN
abr-593	293	5	,	,	PUNCT
abr-593	293	6	54(10	54(10	NUM
abr-593	293	7	)	)	PUNCT
abr-593	293	8	,	,	PUNCT
abr-593	293	9	2365	2365	NUM
abr-593	293	10	-	-	SYM
abr-593	293	11	2386	2386	NUM
abr-593	293	12	çal	çal	PROPN
abr-593	293	13	,	,	PUNCT
abr-593	293	14	b.	b.	PROPN
abr-593	293	15	,	,	PUNCT
abr-593	293	16	&	&	CCONJ
abr-593	293	17	lambkin	lambkin	PROPN
abr-593	293	18	,	,	PUNCT
abr-593	293	19	m.	m.	NOUN
abr-593	293	20	(	(	PUNCT
abr-593	293	21	2017	2017	NUM
abr-593	293	22	)	)	PUNCT
abr-593	293	23	.	.	PUNCT
abr-593	294	1	brand	brand	NOUN
abr-593	294	2	equity	equity	PROPN
abr-593	294	3	of	of	ADP
abr-593	294	4	stock	stock	PROPN
abr-593	294	5	exchange	exchange	PROPN
abr-593	294	6	as	as	ADP
abr-593	294	7	a	a	DET
abr-593	294	8	mediator	mediator	NOUN
abr-593	294	9	in	in	ADP
abr-593	294	10	financial	financial	ADJ
abr-593	294	11	decisions	decision	NOUN
abr-593	294	12	.	.	PUNCT
abr-593	295	1	journal	journal	NOUN
abr-593	295	2	of	of	ADP
abr-593	295	3	financial	financial	ADJ
abr-593	295	4	services	service	NOUN
abr-593	295	5	marketing	marketing	NOUN
abr-593	295	6	,	,	PUNCT
abr-593	295	7	22	22	NUM
abr-593	295	8	,	,	PUNCT
abr-593	295	9	14	14	NUM
abr-593	295	10	-	-	SYM
abr-593	295	11	23	23	NUM
abr-593	295	12	.	.	PUNCT
abr-593	296	1	calderón	calderón	PROPN
abr-593	296	2	-	-	PUNCT
abr-593	296	3	fajardo	fajardo	PROPN
abr-593	296	4	,	,	PUNCT
abr-593	296	5	v.	v.	PROPN
abr-593	296	6	,	,	PUNCT
abr-593	296	7	molinillo	molinillo	PROPN
abr-593	296	8	,	,	PUNCT
abr-593	296	9	s.	s.	PROPN
abr-593	296	10	,	,	PUNCT
abr-593	296	11	anaya	anaya	PROPN
abr-593	296	12	-	-	PUNCT
abr-593	296	13	sánchez	sánchez	PROPN
abr-593	296	14	,	,	PUNCT
abr-593	296	15	r.	r.	PROPN
abr-593	296	16	,	,	PUNCT
abr-593	296	17	&	&	CCONJ
abr-593	296	18	ekinci	ekinci	PROPN
abr-593	296	19	,	,	PUNCT
abr-593	296	20	y.	y.	PROPN
abr-593	296	21	(	(	PUNCT
abr-593	296	22	2023	2023	NUM
abr-593	296	23	)	)	PUNCT
abr-593	296	24	.	.	PUNCT
abr-593	297	1	brand	brand	NOUN
abr-593	297	2	personality	personality	NOUN
abr-593	297	3	:	:	PUNCT
abr-593	297	4	current	current	ADJ
abr-593	297	5	insights	insight	NOUN
abr-593	297	6	and	and	CCONJ
abr-593	297	7	future	future	ADJ
abr-593	297	8	research	research	NOUN
abr-593	297	9	directions	direction	NOUN
abr-593	297	10	.	.	PUNCT
abr-593	298	1	journal	journal	NOUN
abr-593	298	2	of	of	ADP
abr-593	298	3	business	business	NOUN
abr-593	298	4	research	research	NOUN
abr-593	298	5	,	,	PUNCT
abr-593	298	6	166	166	NUM
abr-593	298	7	,	,	PUNCT
abr-593	298	8	114062	114062	NUM
abr-593	298	9	cialdini	cialdini	PROPN
abr-593	298	10	,	,	PUNCT
abr-593	298	11	r.	r.	PROPN
abr-593	298	12	b.	b.	PROPN
abr-593	298	13	(	(	PUNCT
abr-593	298	14	2009	2009	NUM
abr-593	298	15	)	)	PUNCT
abr-593	298	16	.	.	PUNCT
abr-593	299	1	influence	influence	NOUN
abr-593	299	2	:	:	PUNCT
abr-593	299	3	science	science	NOUN
abr-593	299	4	and	and	CCONJ
abr-593	299	5	practice	practice	NOUN
abr-593	299	6	(	(	PUNCT
abr-593	299	7	vol	vol	NOUN
abr-593	299	8	.	.	NOUN
abr-593	299	9	4	4	NUM
abr-593	299	10	,	,	PUNCT
abr-593	299	11	pp	pp	ADJ
abr-593	299	12	.	.	PUNCT
abr-593	300	1	51	51	NUM
abr-593	300	2	-	-	SYM
abr-593	300	3	96	96	NUM
abr-593	300	4	)	)	PUNCT
abr-593	300	5	.	.	PUNCT
abr-593	301	1	boston	boston	PROPN
abr-593	301	2	:	:	PUNCT
abr-593	301	3	pearson	pearson	PROPN
abr-593	301	4	education	education	PROPN
abr-593	301	5	.	.	PUNCT
abr-593	302	1	chandler	chandler	PROPN
abr-593	302	2	,	,	PUNCT
abr-593	302	3	j.	j.	PROPN
abr-593	302	4	,	,	PUNCT
abr-593	302	5	&	&	CCONJ
abr-593	302	6	schwarz	schwarz	PROPN
abr-593	302	7	,	,	PUNCT
abr-593	302	8	n.	n.	PROPN
abr-593	302	9	(	(	PUNCT
abr-593	302	10	2010	2010	NUM
abr-593	302	11	)	)	PUNCT
abr-593	302	12	.	.	PUNCT
abr-593	303	1	use	use	NOUN
abr-593	303	2	does	do	AUX
abr-593	303	3	not	not	PART
abr-593	303	4	wear	wear	VERB
abr-593	303	5	ragged	ragged	ADJ
abr-593	303	6	the	the	DET
abr-593	303	7	fabric	fabric	NOUN
abr-593	303	8	of	of	ADP
abr-593	303	9	friendship	friendship	NOUN
abr-593	303	10	:	:	PUNCT
abr-593	303	11	thinking	thinking	NOUN
abr-593	303	12	of	of	ADP
abr-593	303	13	objects	object	NOUN
abr-593	303	14	as	as	ADP
abr-593	303	15	alive	alive	ADJ
abr-593	303	16	makes	make	VERB
abr-593	303	17	people	people	NOUN
abr-593	303	18	less	less	ADV
abr-593	303	19	willing	willing	ADJ
abr-593	303	20	to	to	PART
abr-593	303	21	replace	replace	VERB
abr-593	303	22	them	they	PRON
abr-593	303	23	.	.	PUNCT
abr-593	304	1	journal	journal	PROPN
abr-593	304	2	of	of	ADP
abr-593	304	3	consumer	consumer	NOUN
abr-593	304	4	psychology	psychology	NOUN
abr-593	304	5	,	,	PUNCT
abr-593	304	6	20(2	20(2	NUM
abr-593	304	7	)	)	PUNCT
abr-593	304	8	,	,	PUNCT
abr-593	304	9	138	138	NUM
abr-593	304	10	-	-	SYM
abr-593	304	11	145	145	NUM
abr-593	304	12	.	.	PUNCT
abr-593	305	1	chaudhuri	chaudhuri	PROPN
abr-593	305	2	,	,	PUNCT
abr-593	305	3	a.	a.	PROPN
abr-593	305	4	,	,	PUNCT
abr-593	305	5	&	&	CCONJ
abr-593	305	6	holbrook	holbrook	PROPN
abr-593	305	7	,	,	PUNCT
abr-593	305	8	m.	m.	PROPN
abr-593	305	9	b.	b.	PROPN
abr-593	305	10	(	(	PUNCT
abr-593	305	11	2001	2001	NUM
abr-593	305	12	)	)	PUNCT
abr-593	305	13	.	.	PUNCT
abr-593	306	1	the	the	DET
abr-593	306	2	chain	chain	NOUN
abr-593	306	3	of	of	ADP
abr-593	306	4	effects	effect	NOUN
abr-593	306	5	from	from	ADP
abr-593	306	6	brand	brand	NOUN
abr-593	306	7	trust	trust	NOUN
abr-593	306	8	and	and	CCONJ
abr-593	306	9	brand	brand	NOUN
abr-593	306	10	affect	affect	VERB
abr-593	306	11	to	to	ADP
abr-593	306	12	brand	brand	NOUN
abr-593	306	13	performance	performance	NOUN
abr-593	306	14	:	:	PUNCT
abr-593	306	15	the	the	DET
abr-593	306	16	role	role	NOUN
abr-593	306	17	of	of	ADP
abr-593	306	18	brand	brand	NOUN
abr-593	306	19	loyalty	loyalty	NOUN
abr-593	306	20	.	.	PUNCT
abr-593	307	1	journal	journal	NOUN
abr-593	307	2	of	of	ADP
abr-593	307	3	marketing	marketing	NOUN
abr-593	307	4	,	,	PUNCT
abr-593	307	5	65(2	65(2	NOUN
abr-593	307	6	)	)	PUNCT
abr-593	307	7	,	,	PUNCT
abr-593	307	8	81	81	NUM
abr-593	307	9	-	-	SYM
abr-593	307	10	93	93	NUM
abr-593	307	11	.	.	PUNCT
abr-593	308	1	coelho	coelho	PROPN
abr-593	308	2	,	,	PUNCT
abr-593	308	3	f.	f.	PROPN
abr-593	308	4	j.	j.	PROPN
abr-593	308	5	,	,	PUNCT
abr-593	308	6	bairrada	bairrada	NOUN
abr-593	308	7	,	,	PUNCT
abr-593	308	8	c.	c.	PROPN
abr-593	308	9	m.	m.	NOUN
abr-593	308	10	,	,	PUNCT
abr-593	308	11	&	&	CCONJ
abr-593	308	12	de	de	X
abr-593	308	13	matos	matos	PROPN
abr-593	308	14	coelho	coelho	PROPN
abr-593	308	15	,	,	PUNCT
abr-593	308	16	a.	a.	PROPN
abr-593	308	17	f.	f.	PROPN
abr-593	308	18	(	(	PUNCT
abr-593	308	19	2020	2020	NUM
abr-593	308	20	)	)	PUNCT
abr-593	308	21	.	.	PUNCT
abr-593	309	1	functional	functional	ADJ
abr-593	309	2	brand	brand	NOUN
abr-593	309	3	qualities	quality	NOUN
abr-593	309	4	and	and	CCONJ
abr-593	309	5	perceived	perceive	VERB
abr-593	309	6	value	value	NOUN
abr-593	309	7	:	:	PUNCT
abr-593	309	8	the	the	DET
abr-593	309	9	mediating	mediate	VERB
abr-593	309	10	role	role	NOUN
abr-593	309	11	of	of	ADP
abr-593	309	12	brand	brand	NOUN
abr-593	309	13	experience	experience	NOUN
abr-593	309	14	and	and	CCONJ
abr-593	309	15	brand	brand	NOUN
abr-593	309	16	personality	personality	NOUN
abr-593	309	17	.	.	PUNCT
abr-593	310	1	psychology	psychology	NOUN
abr-593	310	2	&	&	CCONJ
abr-593	310	3	marketing	marketing	PROPN
abr-593	310	4	,	,	PUNCT
abr-593	310	5	37(1	37(1	NUM
abr-593	310	6	)	)	PUNCT
abr-593	310	7	,	,	PUNCT
abr-593	310	8	41	41	NUM
abr-593	310	9	-	-	SYM
abr-593	310	10	55	55	NUM
abr-593	310	11	.	.	PUNCT
abr-593	311	1	consumer	consumer	NOUN
abr-593	311	2	financial	financial	PROPN
abr-593	311	3	protection	protection	PROPN
abr-593	311	4	bureau	bureau	PROPN
abr-593	311	5	.	.	PUNCT
abr-593	312	1	(	(	PUNCT
abr-593	312	2	2022	2022	NUM
abr-593	312	3	)	)	PUNCT
abr-593	312	4	.	.	PUNCT
abr-593	313	1	buy	buy	VERB
abr-593	313	2	now	now	ADV
abr-593	313	3	,	,	PUNCT
abr-593	313	4	pay	pay	VERB
abr-593	313	5	later	later	ADV
abr-593	313	6	:	:	PUNCT
abr-593	313	7	market	market	NOUN
abr-593	313	8	trends	trend	NOUN
abr-593	313	9	and	and	CCONJ
abr-593	313	10	consumer	consumer	NOUN
abr-593	313	11	impacts	impact	NOUN
abr-593	313	12	[	[	X
abr-593	313	13	research	research	NOUN
abr-593	313	14	report	report	NOUN
abr-593	313	15	]	]	X
abr-593	313	16	.	.	PUNCT
abr-593	314	1	https://files.consumerfinance.gov/f/documents/cfpb_buy-now-pay-latermarket-trends-consumer-impacts_report_2022-09.pdf	https://files.consumerfinance.gov/f/documents/cfpb_buy-now-pay-latermarket-trends-consumer-impacts_report_2022-09.pdf	PROPN
abr-593	314	2	delbaere	delbaere	PROPN
abr-593	314	3	,	,	PUNCT
abr-593	314	4	m.	m.	NOUN
abr-593	314	5	,	,	PUNCT
abr-593	314	6	mcquarrie	mcquarrie	PROPN
abr-593	314	7	,	,	PUNCT
abr-593	314	8	e.	e.	PROPN
abr-593	314	9	f.	f.	PROPN
abr-593	314	10	,	,	PUNCT
abr-593	314	11	&	&	CCONJ
abr-593	314	12	phillips	phillips	PROPN
abr-593	314	13	,	,	PUNCT
abr-593	314	14	b.	b.	PROPN
abr-593	314	15	j.	j.	PROPN
abr-593	314	16	(	(	PUNCT
abr-593	314	17	2011	2011	NUM
abr-593	314	18	)	)	PUNCT
abr-593	314	19	.	.	PUNCT
abr-593	315	1	personification	personification	NOUN
abr-593	315	2	in	in	ADP
abr-593	315	3	advertising	advertising	NOUN
abr-593	315	4	:	:	PUNCT
abr-593	315	5	using	use	VERB
abr-593	315	6	a	a	DET
abr-593	315	7	visual	visual	ADJ
abr-593	315	8	metaphor	metaphor	NOUN
abr-593	315	9	to	to	PART
abr-593	315	10	trigger	trigger	VERB
abr-593	315	11	anthropomorphism	anthropomorphism	NOUN
abr-593	315	12	.	.	PUNCT
abr-593	316	1	journal	journal	PROPN
abr-593	316	2	of	of	ADP
abr-593	316	3	advertising	advertising	NOUN
abr-593	316	4	,	,	PUNCT
abr-593	316	5	40(1	40(1	NOUN
abr-593	316	6	)	)	PUNCT
abr-593	316	7	,	,	PUNCT
abr-593	316	8	121	121	NUM
abr-593	316	9	-	-	SYM
abr-593	316	10	130	130	NUM
abr-593	316	11	.	.	PUNCT
abr-593	317	1	https://www.bankrate.com/loans/personal-loans/buy-now-pay-later-survey/	https://www.bankrate.com/loans/personal-loans/buy-now-pay-later-survey/	NOUN
abr-593	317	2	https://www.bankrate.com/loans/personal-loans/buy-now-pay-later-survey/	https://www.bankrate.com/loans/personal-loans/buy-now-pay-later-survey/	NOUN
abr-593	317	3	https://files.consumerfinance.gov/f/documents/cfpb_buy-now-pay-later-market-trends-consumer-impacts_report_2022-09.pdf	https://files.consumerfinance.gov/f/documents/cfpb_buy-now-pay-later-market-trends-consumer-impacts_report_2022-09.pdf	PROPN
abr-593	317	4	https://files.consumerfinance.gov/f/documents/cfpb_buy-now-pay-later-market-trends-consumer-impacts_report_2022-09.pdf	https://files.consumerfinance.gov/f/documents/cfpb_buy-now-pay-later-market-trends-consumer-impacts_report_2022-09.pdf	NOUN
abr-593	317	5	15	15	NUM
abr-593	317	6	delgado	delgado	NOUN
abr-593	317	7	-	-	PUNCT
abr-593	317	8	ballester	ballester	NOUN
abr-593	317	9	,	,	PUNCT
abr-593	317	10	e.	e.	PROPN
abr-593	317	11	,	,	PUNCT
abr-593	317	12	&	&	CCONJ
abr-593	317	13	munuera	munuera	PROPN
abr-593	317	14	-	-	PUNCT
abr-593	317	15	aleman	aleman	NOUN
abr-593	317	16	,	,	PUNCT
abr-593	317	17	j.	j.	PROPN
abr-593	317	18	l.	l.	PROPN
abr-593	317	19	(	(	PUNCT
abr-593	317	20	2005	2005	NUM
abr-593	317	21	)	)	PUNCT
abr-593	317	22	.	.	PUNCT
abr-593	318	1	does	do	AUX
abr-593	318	2	brand	brand	NOUN
abr-593	318	3	trust	trust	NOUN
abr-593	318	4	matter	matter	NOUN
abr-593	318	5	to	to	ADP
abr-593	318	6	brand	brand	NOUN
abr-593	318	7	equity	equity	PROPN
abr-593	318	8	?	?	PUNCT
abr-593	319	1	journal	journal	NOUN
abr-593	319	2	of	of	ADP
abr-593	319	3	product	product	NOUN
abr-593	319	4	and	and	CCONJ
abr-593	319	5	brand	brand	NOUN
abr-593	319	6	management	management	NOUN
abr-593	319	7	,	,	PUNCT
abr-593	319	8	14(3	14(3	NUM
abr-593	319	9	)	)	PUNCT
abr-593	319	10	,	,	PUNCT
abr-593	319	11	187	187	NUM
abr-593	319	12	-	-	SYM
abr-593	319	13	196	196	NUM
abr-593	319	14	.	.	PUNCT
abr-593	320	1	dogra	dogra	PROPN
abr-593	320	2	,	,	PUNCT
abr-593	320	3	p.	p.	PROPN
abr-593	320	4	,	,	PUNCT
abr-593	320	5	&	&	CCONJ
abr-593	320	6	kaushal	kaushal	PROPN
abr-593	320	7	,	,	PUNCT
abr-593	320	8	a.	a.	PROPN
abr-593	320	9	(	(	PUNCT
abr-593	320	10	2022	2022	NUM
abr-593	320	11	)	)	PUNCT
abr-593	320	12	.	.	PUNCT
abr-593	321	1	the	the	DET
abr-593	321	2	impact	impact	NOUN
abr-593	321	3	of	of	ADP
abr-593	321	4	digital	digital	ADJ
abr-593	321	5	marketing	marketing	NOUN
abr-593	321	6	and	and	CCONJ
abr-593	321	7	promotional	promotional	ADJ
abr-593	321	8	strategies	strategy	NOUN
abr-593	321	9	on	on	ADP
abr-593	321	10	attitude	attitude	NOUN
abr-593	321	11	and	and	CCONJ
abr-593	321	12	purchase	purchase	NOUN
abr-593	321	13	intention	intention	NOUN
abr-593	321	14	towards	towards	ADP
abr-593	321	15	financial	financial	ADJ
abr-593	321	16	products	product	NOUN
abr-593	321	17	and	and	CCONJ
abr-593	321	18	services	service	NOUN
abr-593	321	19	:	:	PUNCT
abr-593	321	20	a	a	DET
abr-593	321	21	case	case	NOUN
abr-593	321	22	of	of	ADP
abr-593	321	23	emerging	emerge	VERB
abr-593	321	24	economy	economy	NOUN
abr-593	321	25	.	.	PUNCT
abr-593	322	1	journal	journal	NOUN
abr-593	322	2	of	of	ADP
abr-593	322	3	marketing	marketing	NOUN
abr-593	322	4	communications	communication	NOUN
abr-593	322	5	,	,	PUNCT
abr-593	322	6	1	1	NUM
abr-593	322	7	-	-	SYM
abr-593	322	8	28	28	NUM
abr-593	322	9	du	du	PROPN
abr-593	322	10	,	,	PUNCT
abr-593	322	11	r.	r.	PROPN
abr-593	322	12	y.	y.	PROPN
abr-593	322	13	,	,	PUNCT
abr-593	322	14	&	&	CCONJ
abr-593	322	15	kamakura	kamakura	PROPN
abr-593	322	16	,	,	PUNCT
abr-593	322	17	w.	w.	PROPN
abr-593	322	18	a.	a.	PROPN
abr-593	322	19	(	(	PUNCT
abr-593	322	20	2008	2008	NUM
abr-593	322	21	)	)	PUNCT
abr-593	322	22	.	.	PUNCT
abr-593	323	1	where	where	SCONJ
abr-593	323	2	did	do	AUX
abr-593	323	3	all	all	DET
abr-593	323	4	that	that	DET
abr-593	323	5	money	money	NOUN
abr-593	323	6	go	go	VERB
abr-593	323	7	?	?	PUNCT
abr-593	324	1	understanding	understand	VERB
abr-593	324	2	how	how	SCONJ
abr-593	324	3	consumers	consumer	NOUN
abr-593	324	4	allocate	allocate	VERB
abr-593	324	5	their	their	PRON
abr-593	324	6	consumption	consumption	NOUN
abr-593	324	7	budget	budget	NOUN
abr-593	324	8	.	.	PUNCT
abr-593	325	1	journal	journal	PROPN
abr-593	325	2	of	of	ADP
abr-593	325	3	marketing	marketing	NOUN
abr-593	325	4	,	,	PUNCT
abr-593	325	5	72(6	72(6	NOUN
abr-593	325	6	)	)	PUNCT
abr-593	325	7	,	,	PUNCT
abr-593	325	8	109	109	NUM
abr-593	325	9	-	-	SYM
abr-593	325	10	131	131	NUM
abr-593	325	11	.	.	PUNCT
abr-593	326	1	durante	durante	PROPN
abr-593	326	2	,	,	PUNCT
abr-593	326	3	k.	k.	PROPN
abr-593	326	4	m.	m.	PROPN
abr-593	326	5	,	,	PUNCT
abr-593	326	6	&	&	CCONJ
abr-593	326	7	laran	laran	PROPN
abr-593	326	8	,	,	PUNCT
abr-593	326	9	j.	j.	PROPN
abr-593	326	10	(	(	PUNCT
abr-593	326	11	2016	2016	NUM
abr-593	326	12	)	)	PUNCT
abr-593	326	13	.	.	PUNCT
abr-593	327	1	the	the	DET
abr-593	327	2	effect	effect	NOUN
abr-593	327	3	of	of	ADP
abr-593	327	4	stress	stress	NOUN
abr-593	327	5	on	on	ADP
abr-593	327	6	consumer	consumer	NOUN
abr-593	327	7	saving	saving	NOUN
abr-593	327	8	and	and	CCONJ
abr-593	327	9	spending	spending	NOUN
abr-593	327	10	.	.	PUNCT
abr-593	328	1	journal	journal	NOUN
abr-593	328	2	of	of	ADP
abr-593	328	3	marketing	marketing	NOUN
abr-593	328	4	research	research	NOUN
abr-593	328	5	,	,	PUNCT
abr-593	328	6	53(5	53(5	NUM
abr-593	328	7	)	)	PUNCT
abr-593	328	8	,	,	PUNCT
abr-593	328	9	814	814	NUM
abr-593	328	10	-	-	SYM
abr-593	328	11	828	828	NUM
abr-593	328	12	.	.	PUNCT
abr-593	329	1	eskine	eskine	PROPN
abr-593	329	2	,	,	PUNCT
abr-593	329	3	k.	k.	PROPN
abr-593	329	4	j.	j.	PROPN
abr-593	329	5	,	,	PUNCT
abr-593	329	6	&	&	CCONJ
abr-593	329	7	locander	locander	PROPN
abr-593	329	8	,	,	PUNCT
abr-593	329	9	w.	w.	PROPN
abr-593	329	10	h.	h.	PROPN
abr-593	329	11	(	(	PUNCT
abr-593	329	12	2014	2014	NUM
abr-593	329	13	)	)	PUNCT
abr-593	329	14	.	.	PUNCT
abr-593	330	1	a	a	DET
abr-593	330	2	name	name	NOUN
abr-593	330	3	you	you	PRON
abr-593	330	4	can	can	AUX
abr-593	330	5	trust	trust	VERB
abr-593	330	6	?	?	PUNCT
abr-593	331	1	personification	personification	NOUN
abr-593	331	2	effects	effect	NOUN
abr-593	331	3	are	be	AUX
abr-593	331	4	influenced	influence	VERB
abr-593	331	5	by	by	ADP
abr-593	331	6	beliefs	belief	NOUN
abr-593	331	7	about	about	ADP
abr-593	331	8	company	company	NOUN
abr-593	331	9	values	value	NOUN
abr-593	331	10	.	.	PUNCT
abr-593	332	1	psychology	psychology	NOUN
abr-593	332	2	&	&	CCONJ
abr-593	332	3	marketing	marketing	PROPN
abr-593	332	4	,	,	PUNCT
abr-593	332	5	31(5	31(5	NUM
abr-593	332	6	)	)	PUNCT
abr-593	332	7	,	,	PUNCT
abr-593	332	8	362	362	NUM
abr-593	332	9	-	-	SYM
abr-593	332	10	372	372	NUM
abr-593	332	11	.	.	PUNCT
abr-593	332	12	estelami	estelami	PROPN
abr-593	332	13	,	,	PUNCT
abr-593	332	14	h.	h.	PROPN
abr-593	332	15	(	(	PUNCT
abr-593	332	16	2009	2009	NUM
abr-593	332	17	)	)	PUNCT
abr-593	332	18	.	.	PUNCT
abr-593	333	1	cognitive	cognitive	ADJ
abr-593	333	2	drivers	driver	NOUN
abr-593	333	3	of	of	ADP
abr-593	333	4	suboptimal	suboptimal	ADJ
abr-593	333	5	financial	financial	ADJ
abr-593	333	6	decisions	decision	NOUN
abr-593	333	7	:	:	PUNCT
abr-593	333	8	implications	implication	NOUN
abr-593	333	9	for	for	ADP
abr-593	333	10	financial	financial	ADJ
abr-593	333	11	literacy	literacy	NOUN
abr-593	333	12	campaigns	campaign	NOUN
abr-593	333	13	.	.	PUNCT
abr-593	334	1	journal	journal	NOUN
abr-593	334	2	of	of	ADP
abr-593	334	3	financial	financial	ADJ
abr-593	334	4	services	service	NOUN
abr-593	334	5	marketing	marketing	NOUN
abr-593	334	6	,	,	PUNCT
abr-593	334	7	13	13	NUM
abr-593	334	8	,	,	PUNCT
abr-593	334	9	273	273	NUM
abr-593	334	10	-	-	SYM
abr-593	334	11	283	283	NUM
abr-593	334	12	.	.	PUNCT
abr-593	335	1	fang	fang	X
abr-593	335	2	,	,	PUNCT
abr-593	335	3	y.	y.	PROPN
abr-593	335	4	,	,	PUNCT
abr-593	335	5	qureshi	qureshi	PROPN
abr-593	335	6	,	,	PUNCT
abr-593	335	7	i.	i.	PROPN
abr-593	335	8	,	,	PUNCT
abr-593	335	9	sun	sun	PROPN
abr-593	335	10	,	,	PUNCT
abr-593	335	11	h.	h.	PROPN
abr-593	335	12	,	,	PUNCT
abr-593	335	13	&	&	CCONJ
abr-593	335	14	mccole	mccole	PROPN
abr-593	335	15	,	,	PUNCT
abr-593	335	16	p.	p.	NOUN
abr-593	335	17	(	(	PUNCT
abr-593	335	18	2019	2019	NUM
abr-593	335	19	)	)	PUNCT
abr-593	335	20	.	.	PUNCT
abr-593	336	1	trust	trust	NOUN
abr-593	336	2	building	building	NOUN
abr-593	336	3	in	in	ADP
abr-593	336	4	electronic	electronic	ADJ
abr-593	336	5	markets	market	NOUN
abr-593	336	6	:	:	PUNCT
abr-593	336	7	an	an	DET
abr-593	336	8	empirical	empirical	ADJ
abr-593	336	9	study	study	NOUN
abr-593	336	10	of	of	ADP
abr-593	336	11	the	the	DET
abr-593	336	12	role	role	NOUN
abr-593	336	13	of	of	ADP
abr-593	336	14	rating	rating	NOUN
abr-593	336	15	systems	system	NOUN
abr-593	336	16	.	.	PUNCT
abr-593	337	1	electronic	electronic	ADJ
abr-593	337	2	commerce	commerce	NOUN
abr-593	337	3	research	research	NOUN
abr-593	337	4	and	and	CCONJ
abr-593	337	5	applications	application	NOUN
abr-593	337	6	,	,	PUNCT
abr-593	337	7	35	35	NUM
abr-593	337	8	,	,	PUNCT
abr-593	337	9	100854	100854	NUM
abr-593	337	10	.	.	PUNCT
abr-593	338	1	fornell	fornell	PROPN
abr-593	338	2	,	,	PUNCT
abr-593	338	3	c.	c.	PROPN
abr-593	338	4	,	,	PUNCT
abr-593	338	5	rust	rust	PROPN
abr-593	338	6	,	,	PUNCT
abr-593	338	7	r.	r.	PROPN
abr-593	338	8	t.	t.	PROPN
abr-593	338	9	,	,	PUNCT
abr-593	338	10	&	&	CCONJ
abr-593	338	11	dekimpe	dekimpe	PROPN
abr-593	338	12	,	,	PUNCT
abr-593	338	13	m.	m.	NOUN
abr-593	338	14	g.	g.	PROPN
abr-593	338	15	(	(	PUNCT
abr-593	338	16	2010	2010	NUM
abr-593	338	17	)	)	PUNCT
abr-593	338	18	.	.	PUNCT
abr-593	339	1	the	the	DET
abr-593	339	2	effect	effect	NOUN
abr-593	339	3	of	of	ADP
abr-593	339	4	customer	customer	NOUN
abr-593	339	5	satisfaction	satisfaction	NOUN
abr-593	339	6	on	on	ADP
abr-593	339	7	consumer	consumer	NOUN
abr-593	339	8	spending	spending	NOUN
abr-593	339	9	growth	growth	NOUN
abr-593	339	10	.	.	PUNCT
abr-593	340	1	journal	journal	NOUN
abr-593	340	2	of	of	ADP
abr-593	340	3	marketing	marketing	NOUN
abr-593	340	4	research	research	NOUN
abr-593	340	5	,	,	PUNCT
abr-593	340	6	47(1	47(1	NUM
abr-593	340	7	)	)	PUNCT
abr-593	340	8	,	,	PUNCT
abr-593	340	9	28	28	NUM
abr-593	340	10	-	-	SYM
abr-593	340	11	35	35	NUM
abr-593	340	12	fournier	fournier	NOUN
abr-593	340	13	,	,	PUNCT
abr-593	340	14	s.	s.	PROPN
abr-593	340	15	,	,	PUNCT
abr-593	340	16	&	&	CCONJ
abr-593	340	17	alvarez	alvarez	PROPN
abr-593	340	18	,	,	PUNCT
abr-593	340	19	c.	c.	PROPN
abr-593	340	20	(	(	PUNCT
abr-593	340	21	2012	2012	NUM
abr-593	340	22	)	)	PUNCT
abr-593	340	23	.	.	PUNCT
abr-593	341	1	brands	brand	NOUN
abr-593	341	2	as	as	ADP
abr-593	341	3	relationship	relationship	NOUN
abr-593	341	4	partners	partner	NOUN
abr-593	341	5	:	:	PUNCT
abr-593	341	6	warmth	warmth	NOUN
abr-593	341	7	,	,	PUNCT
abr-593	341	8	competence	competence	NOUN
abr-593	341	9	,	,	PUNCT
abr-593	341	10	and	and	CCONJ
abr-593	341	11	inbetween	inbetween	PROPN
abr-593	341	12	.	.	PROPN
abr-593	342	1	journal	journal	PROPN
abr-593	342	2	of	of	ADP
abr-593	342	3	consumer	consumer	NOUN
abr-593	342	4	psychology	psychology	NOUN
abr-593	342	5	,	,	PUNCT
abr-593	342	6	22(2	22(2	NUM
abr-593	342	7	)	)	PUNCT
abr-593	342	8	,	,	PUNCT
abr-593	342	9	177	177	NUM
abr-593	342	10	-	-	SYM
abr-593	342	11	185	185	NUM
abr-593	342	12	.	.	PUNCT
abr-593	343	1	han	han	PROPN
abr-593	343	2	,	,	PUNCT
abr-593	343	3	h.-e	h.-e	PROPN
abr-593	343	4	.	.	PUNCT
abr-593	343	5	,	,	PUNCT
abr-593	343	6	jin	jin	NOUN
abr-593	343	7	,	,	PUNCT
abr-593	343	8	g.-q	g.-q	PROPN
abr-593	343	9	.	.	PUNCT
abr-593	343	10	,	,	PUNCT
abr-593	343	11	&	&	CCONJ
abr-593	343	12	jin	jin	PROPN
abr-593	343	13	,	,	PUNCT
abr-593	343	14	c.-h	c.-h	PROPN
abr-593	343	15	.	.	PUNCT
abr-593	343	16	(	(	PUNCT
abr-593	343	17	2021	2021	NUM
abr-593	343	18	)	)	PUNCT
abr-593	343	19	.	.	PUNCT
abr-593	344	1	the	the	DET
abr-593	344	2	role	role	NOUN
abr-593	344	3	of	of	ADP
abr-593	344	4	human	human	ADJ
abr-593	344	5	brands	brand	NOUN
abr-593	344	6	in	in	ADP
abr-593	344	7	consumer	consumer	NOUN
abr-593	344	8	attitude	attitude	NOUN
abr-593	344	9	formation	formation	NOUN
abr-593	344	10	:	:	PUNCT
abr-593	344	11	anthropomorphized	anthropomorphize	VERB
abr-593	344	12	messages	message	NOUN
abr-593	344	13	and	and	CCONJ
abr-593	344	14	brand	brand	NOUN
abr-593	344	15	authenticity	authenticity	NOUN
abr-593	344	16	.	.	PUNCT
abr-593	345	1	cogent	cogent	NOUN
abr-593	345	2	business	business	PROPN
abr-593	345	3	&	&	CCONJ
abr-593	345	4	management	management	PROPN
abr-593	345	5	,	,	PUNCT
abr-593	345	6	8(1	8(1	NOUN
abr-593	345	7	)	)	PUNCT
abr-593	345	8	,	,	PUNCT
abr-593	345	9	1923355	1923355	NUM
abr-593	345	10	hart	hart	PROPN
abr-593	345	11	,	,	PUNCT
abr-593	345	12	p.	p.	PROPN
abr-593	345	13	,	,	PUNCT
abr-593	345	14	&	&	CCONJ
abr-593	345	15	royne	royne	PROPN
abr-593	345	16	,	,	PUNCT
abr-593	345	17	m.	m.	PROPN
abr-593	345	18	b.	b.	PROPN
abr-593	345	19	(	(	PUNCT
abr-593	345	20	2017	2017	NUM
abr-593	345	21	)	)	PUNCT
abr-593	345	22	.	.	PUNCT
abr-593	346	1	being	be	AUX
abr-593	346	2	human	human	ADJ
abr-593	346	3	:	:	PUNCT
abr-593	346	4	how	how	SCONJ
abr-593	346	5	anthropomorphic	anthropomorphic	ADJ
abr-593	346	6	presentations	presentation	NOUN
abr-593	346	7	can	can	AUX
abr-593	346	8	enhance	enhance	VERB
abr-593	346	9	advertising	advertising	NOUN
abr-593	346	10	effectiveness	effectiveness	NOUN
abr-593	346	11	.	.	PUNCT
abr-593	347	1	journal	journal	NOUN
abr-593	347	2	of	of	ADP
abr-593	347	3	current	current	ADJ
abr-593	347	4	issues	issue	NOUN
abr-593	347	5	&	&	CCONJ
abr-593	347	6	research	research	NOUN
abr-593	347	7	in	in	ADP
abr-593	347	8	advertising	advertising	NOUN
abr-593	347	9	,	,	PUNCT
abr-593	347	10	38(2	38(2	NUM
abr-593	347	11	)	)	PUNCT
abr-593	347	12	,	,	PUNCT
abr-593	347	13	129	129	NUM
abr-593	347	14	-	-	SYM
abr-593	347	15	145	145	NUM
abr-593	347	16	.	.	PUNCT
abr-593	348	1	hirst	hirst	PROPN
abr-593	348	2	,	,	PUNCT
abr-593	348	3	d.	d.	PROPN
abr-593	348	4	e.	e.	PROPN
abr-593	348	5	,	,	PUNCT
abr-593	348	6	joyce	joyce	PROPN
abr-593	348	7	,	,	PUNCT
abr-593	348	8	e.	e.	PROPN
abr-593	348	9	j.	j.	PROPN
abr-593	348	10	,	,	PUNCT
abr-593	348	11	&	&	CCONJ
abr-593	348	12	schadewald	schadewald	PROPN
abr-593	348	13	,	,	PUNCT
abr-593	348	14	m.	m.	PROPN
abr-593	348	15	s.	s.	PROPN
abr-593	348	16	(	(	PUNCT
abr-593	348	17	1994	1994	NUM
abr-593	348	18	)	)	PUNCT
abr-593	348	19	.	.	PUNCT
abr-593	349	1	mental	mental	ADJ
abr-593	349	2	accounting	accounting	NOUN
abr-593	349	3	and	and	CCONJ
abr-593	349	4	outcome	outcome	NOUN
abr-593	349	5	contiguity	contiguity	NOUN
abr-593	349	6	in	in	ADP
abr-593	349	7	consumer	consumer	NOUN
abr-593	349	8	-	-	PUNCT
abr-593	349	9	borrowing	borrowing	NOUN
abr-593	349	10	decisions	decision	NOUN
abr-593	349	11	.	.	PUNCT
abr-593	350	1	organizational	organizational	ADJ
abr-593	350	2	behavior	behavior	NOUN
abr-593	350	3	and	and	CCONJ
abr-593	350	4	human	human	ADJ
abr-593	350	5	decision	decision	NOUN
abr-593	350	6	processes	process	NOUN
abr-593	350	7	,	,	PUNCT
abr-593	350	8	58(1	58(1	NUM
abr-593	350	9	)	)	PUNCT
abr-593	350	10	,	,	PUNCT
abr-593	350	11	136152	136152	NUM
abr-593	350	12	.	.	PUNCT
abr-593	351	1	hoza	hoza	PROPN
abr-593	351	2	,	,	PUNCT
abr-593	351	3	b.	b.	PROPN
abr-593	351	4	,	,	PUNCT
abr-593	351	5	bukowski	bukowski	PROPN
abr-593	351	6	,	,	PUNCT
abr-593	351	7	w.	w.	PROPN
abr-593	351	8	m.	m.	PROPN
abr-593	351	9	,	,	PUNCT
abr-593	351	10	&	&	CCONJ
abr-593	351	11	beery	beery	PROPN
abr-593	351	12	,	,	PUNCT
abr-593	351	13	s.	s.	PROPN
abr-593	351	14	(	(	PUNCT
abr-593	351	15	2000	2000	NUM
abr-593	351	16	)	)	PUNCT
abr-593	351	17	.	.	PUNCT
abr-593	352	1	assessing	assess	VERB
abr-593	352	2	peer	peer	NOUN
abr-593	352	3	relations	relation	NOUN
abr-593	352	4	and	and	CCONJ
abr-593	352	5	group	group	NOUN
abr-593	352	6	entry	entry	NOUN
abr-593	352	7	.	.	PUNCT
abr-593	353	1	social	social	ADJ
abr-593	353	2	development	development	NOUN
abr-593	353	3	,	,	PUNCT
abr-593	353	4	9(2	9(2	NUM
abr-593	353	5	)	)	PUNCT
abr-593	353	6	,	,	PUNCT
abr-593	353	7	196	196	NUM
abr-593	353	8	-	-	SYM
abr-593	353	9	214	214	NUM
abr-593	353	10	.	.	PUNCT
abr-593	354	1	howcroft	howcroft	PROPN
abr-593	354	2	,	,	PUNCT
abr-593	354	3	b.	b.	PROPN
abr-593	354	4	,	,	PUNCT
abr-593	354	5	hamilton	hamilton	PROPN
abr-593	354	6	,	,	PUNCT
abr-593	354	7	r.	r.	PROPN
abr-593	354	8	,	,	PUNCT
abr-593	354	9	&	&	CCONJ
abr-593	354	10	hewer	hewer	PROPN
abr-593	354	11	,	,	PUNCT
abr-593	354	12	p.	p.	NOUN
abr-593	354	13	(	(	PUNCT
abr-593	354	14	2007	2007	NUM
abr-593	354	15	)	)	PUNCT
abr-593	354	16	.	.	PUNCT
abr-593	355	1	customer	customer	NOUN
abr-593	355	2	involvement	involvement	NOUN
abr-593	355	3	and	and	CCONJ
abr-593	355	4	interaction	interaction	NOUN
abr-593	355	5	in	in	ADP
abr-593	355	6	retail	retail	ADJ
abr-593	355	7	banking	banking	NOUN
abr-593	355	8	:	:	PUNCT
abr-593	355	9	an	an	DET
abr-593	355	10	examination	examination	NOUN
abr-593	355	11	of	of	ADP
abr-593	355	12	risk	risk	NOUN
abr-593	355	13	and	and	CCONJ
abr-593	355	14	confidence	confidence	NOUN
abr-593	355	15	in	in	ADP
abr-593	355	16	the	the	DET
abr-593	355	17	purchase	purchase	NOUN
abr-593	355	18	of	of	ADP
abr-593	355	19	financial	financial	ADJ
abr-593	355	20	products	product	NOUN
abr-593	355	21	.	.	PUNCT
abr-593	356	1	journal	journal	NOUN
abr-593	356	2	of	of	ADP
abr-593	356	3	services	service	NOUN
abr-593	356	4	marketing	marketing	NOUN
abr-593	356	5	,	,	PUNCT
abr-593	356	6	21(7	21(7	PROPN
abr-593	356	7	)	)	PUNCT
abr-593	356	8	,	,	PUNCT
abr-593	356	9	481	481	NUM
abr-593	356	10	-	-	SYM
abr-593	356	11	491	491	NUM
abr-593	356	12	.	.	PUNCT
abr-593	357	1	imd	imd	PROPN
abr-593	357	2	world	world	PROPN
abr-593	357	3	competitiveness	competitiveness	NOUN
abr-593	357	4	center	center	NOUN
abr-593	357	5	.	.	PUNCT
abr-593	358	1	"	"	PUNCT
abr-593	358	2	world	world	NOUN
abr-593	358	3	digital	digital	ADJ
abr-593	358	4	competitiveness	competitiveness	NOUN
abr-593	358	5	ranking	ranking	NOUN
abr-593	358	6	.	.	PUNCT
abr-593	358	7	"	"	PUNCT
abr-593	359	1	imd	imd	PROPN
abr-593	359	2	business	business	PROPN
abr-593	359	3	school	school	PROPN
abr-593	359	4	,	,	PUNCT
abr-593	359	5	link	link	NOUN
abr-593	359	6	(	(	PUNCT
abr-593	359	7	accessed	access	VERB
abr-593	359	8	september	september	PROPN
abr-593	359	9	2	2	NUM
abr-593	359	10	,	,	PUNCT
abr-593	359	11	2024	2024	NUM
abr-593	359	12	)	)	PUNCT
abr-593	359	13	.	.	PUNCT
abr-593	360	1	ingenhoff	ingenhoff	PROPN
abr-593	360	2	,	,	PUNCT
abr-593	360	3	d.	d.	PROPN
abr-593	360	4	,	,	PUNCT
abr-593	360	5	&	&	CCONJ
abr-593	360	6	sommer	sommer	NOUN
abr-593	360	7	,	,	PUNCT
abr-593	360	8	k.	k.	PROPN
abr-593	360	9	(	(	PUNCT
abr-593	360	10	2010	2010	NUM
abr-593	360	11	)	)	PUNCT
abr-593	360	12	.	.	PUNCT
abr-593	361	1	trust	trust	NOUN
abr-593	361	2	in	in	ADP
abr-593	361	3	companies	company	NOUN
abr-593	361	4	and	and	CCONJ
abr-593	361	5	in	in	ADP
abr-593	361	6	ceos	ceos	NOUN
abr-593	361	7	:	:	PUNCT
abr-593	361	8	a	a	DET
abr-593	361	9	comparative	comparative	ADJ
abr-593	361	10	study	study	NOUN
abr-593	361	11	of	of	ADP
abr-593	361	12	the	the	DET
abr-593	361	13	main	main	ADJ
abr-593	361	14	influences	influence	NOUN
abr-593	361	15	.	.	PUNCT
abr-593	362	1	journal	journal	NOUN
abr-593	362	2	of	of	ADP
abr-593	362	3	business	business	NOUN
abr-593	362	4	ethics	ethic	NOUN
abr-593	362	5	,	,	PUNCT
abr-593	362	6	95	95	NUM
abr-593	362	7	,	,	PUNCT
abr-593	362	8	339	339	NUM
abr-593	362	9	-	-	SYM
abr-593	362	10	355	355	NUM
abr-593	362	11	.	.	PUNCT
abr-593	363	1	isenberg	isenberg	PROPN
abr-593	363	2	,	,	PUNCT
abr-593	363	3	d.	d.	PROPN
abr-593	363	4	j.	j.	PROPN
abr-593	363	5	(	(	PUNCT
abr-593	363	6	1986	1986	NUM
abr-593	363	7	)	)	PUNCT
abr-593	363	8	.	.	PUNCT
abr-593	364	1	group	group	NOUN
abr-593	364	2	polarization	polarization	NOUN
abr-593	364	3	:	:	PUNCT
abr-593	364	4	a	a	DET
abr-593	364	5	critical	critical	ADJ
abr-593	364	6	review	review	NOUN
abr-593	364	7	and	and	CCONJ
abr-593	364	8	meta	meta	ADJ
abr-593	364	9	-	-	PUNCT
abr-593	364	10	analysis	analysis	NOUN
abr-593	364	11	.	.	PUNCT
abr-593	365	1	journal	journal	NOUN
abr-593	365	2	of	of	ADP
abr-593	365	3	personality	personality	NOUN
abr-593	365	4	and	and	CCONJ
abr-593	365	5	social	social	ADJ
abr-593	365	6	psychology	psychology	NOUN
abr-593	365	7	,	,	PUNCT
abr-593	365	8	50(6	50(6	NUM
abr-593	365	9	)	)	PUNCT
abr-593	365	10	,	,	PUNCT
abr-593	365	11	1141	1141	NUM
abr-593	365	12	.	.	PUNCT
abr-593	366	1	kamakura	kamakura	PROPN
abr-593	366	2	,	,	PUNCT
abr-593	366	3	w.	w.	PROPN
abr-593	366	4	a.	a.	PROPN
abr-593	366	5	,	,	PUNCT
abr-593	366	6	&	&	CCONJ
abr-593	366	7	yuxing	yuxe	VERB
abr-593	366	8	du	du	PROPN
abr-593	366	9	,	,	PUNCT
abr-593	366	10	r.	r.	PROPN
abr-593	366	11	(	(	PUNCT
abr-593	366	12	2012	2012	NUM
abr-593	366	13	)	)	PUNCT
abr-593	366	14	.	.	PUNCT
abr-593	367	1	how	how	SCONJ
abr-593	367	2	economic	economic	ADJ
abr-593	367	3	contractions	contraction	NOUN
abr-593	367	4	and	and	CCONJ
abr-593	367	5	expansions	expansion	NOUN
abr-593	367	6	affect	affect	VERB
abr-593	367	7	expenditure	expenditure	NOUN
abr-593	367	8	patterns	pattern	NOUN
abr-593	367	9	.	.	PUNCT
abr-593	368	1	journal	journal	NOUN
abr-593	368	2	of	of	ADP
abr-593	368	3	consumer	consumer	NOUN
abr-593	368	4	research	research	NOUN
abr-593	368	5	,	,	PUNCT
abr-593	368	6	39(2	39(2	NUM
abr-593	368	7	)	)	PUNCT
abr-593	368	8	,	,	PUNCT
abr-593	368	9	229	229	NUM
abr-593	368	10	-	-	SYM
abr-593	368	11	247	247	NUM
abr-593	368	12	.	.	PUNCT
abr-593	369	1	kim	kim	PROPN
abr-593	369	2	,	,	PUNCT
abr-593	369	3	j.	j.	PROPN
abr-593	369	4	,	,	PUNCT
abr-593	369	5	lee	lee	PROPN
abr-593	369	6	,	,	PUNCT
abr-593	369	7	j.	j.	PROPN
abr-593	369	8	,	,	PUNCT
abr-593	369	9	&	&	CCONJ
abr-593	369	10	kim	kim	PROPN
abr-593	369	11	,	,	PUNCT
abr-593	369	12	b.	b.	PROPN
abr-593	369	13	(	(	PUNCT
abr-593	369	14	2018	2018	NUM
abr-593	369	15	)	)	PUNCT
abr-593	369	16	.	.	PUNCT
abr-593	370	1	understanding	understand	VERB
abr-593	370	2	consumer	consumer	NOUN
abr-593	370	3	trust	trust	NOUN
abr-593	370	4	in	in	ADP
abr-593	370	5	online	online	ADJ
abr-593	370	6	marketplaces	marketplace	NOUN
abr-593	370	7	:	:	PUNCT
abr-593	370	8	a	a	DET
abr-593	370	9	multilevel	multilevel	PROPN
abr-593	370	10	perspective	perspective	NOUN
abr-593	370	11	.	.	PUNCT
abr-593	371	1	journal	journal	PROPN
abr-593	371	2	of	of	ADP
abr-593	371	3	business	business	NOUN
abr-593	371	4	research	research	NOUN
abr-593	371	5	,	,	PUNCT
abr-593	371	6	86	86	NUM
abr-593	371	7	,	,	PUNCT
abr-593	371	8	187	187	NUM
abr-593	371	9	-	-	SYM
abr-593	371	10	197	197	NUM
abr-593	371	11	.	.	PUNCT
abr-593	372	1	kim	kim	PROPN
abr-593	372	2	,	,	PUNCT
abr-593	372	3	g.	g.	PROPN
abr-593	372	4	,	,	PUNCT
abr-593	372	5	shin	shin	PROPN
abr-593	372	6	,	,	PUNCT
abr-593	372	7	b.	b.	PROPN
abr-593	372	8	,	,	PUNCT
abr-593	372	9	&	&	CCONJ
abr-593	372	10	lee	lee	PROPN
abr-593	372	11	,	,	PUNCT
abr-593	372	12	h.	h.	PROPN
abr-593	372	13	g.	g.	PROPN
abr-593	372	14	(	(	PUNCT
abr-593	372	15	2009	2009	NUM
abr-593	372	16	)	)	PUNCT
abr-593	372	17	.	.	PUNCT
abr-593	373	1	understanding	understand	VERB
abr-593	373	2	dynamics	dynamic	NOUN
abr-593	373	3	between	between	ADP
abr-593	373	4	initial	initial	ADJ
abr-593	373	5	trust	trust	NOUN
abr-593	373	6	and	and	CCONJ
abr-593	373	7	usage	usage	NOUN
abr-593	373	8	intentions	intention	NOUN
abr-593	373	9	of	of	ADP
abr-593	373	10	mobile	mobile	ADJ
abr-593	373	11	banking	banking	NOUN
abr-593	373	12	.	.	PUNCT
abr-593	374	1	information	information	NOUN
abr-593	374	2	systems	system	NOUN
abr-593	374	3	journal	journal	PROPN
abr-593	374	4	,	,	PUNCT
abr-593	374	5	19(3	19(3	NUM
abr-593	374	6	)	)	PUNCT
abr-593	374	7	,	,	PUNCT
abr-593	374	8	283	283	NUM
abr-593	374	9	-	-	SYM
abr-593	374	10	311	311	NUM
abr-593	374	11	.	.	PUNCT
abr-593	375	1	kim	kim	PROPN
abr-593	375	2	,	,	PUNCT
abr-593	375	3	s.	s.	PROPN
abr-593	375	4	,	,	PUNCT
abr-593	375	5	&	&	CCONJ
abr-593	375	6	mcgill	mcgill	PROPN
abr-593	375	7	,	,	PUNCT
abr-593	375	8	a.	a.	PROPN
abr-593	375	9	l.	l.	PROPN
abr-593	375	10	(	(	PUNCT
abr-593	375	11	2011	2011	NUM
abr-593	375	12	)	)	PUNCT
abr-593	375	13	.	.	PUNCT
abr-593	376	1	gaming	game	VERB
abr-593	376	2	with	with	ADP
abr-593	376	3	mr	mr	PROPN
abr-593	376	4	.	.	PROPN
abr-593	376	5	slot	slot	NOUN
abr-593	376	6	or	or	CCONJ
abr-593	376	7	gaming	game	VERB
abr-593	376	8	the	the	DET
abr-593	376	9	slot	slot	NOUN
abr-593	376	10	machine	machine	NOUN
abr-593	376	11	?	?	PUNCT
abr-593	377	1	power	power	NOUN
abr-593	377	2	,	,	PUNCT
abr-593	377	3	anthropomorphism	anthropomorphism	NOUN
abr-593	377	4	,	,	PUNCT
abr-593	377	5	and	and	CCONJ
abr-593	377	6	risk	risk	NOUN
abr-593	377	7	perception	perception	NOUN
abr-593	377	8	.	.	PUNCT
abr-593	378	1	journal	journal	NOUN
abr-593	378	2	of	of	ADP
abr-593	378	3	consumer	consumer	NOUN
abr-593	378	4	research	research	NOUN
abr-593	378	5	,	,	PUNCT
abr-593	378	6	38(1	38(1	NUM
abr-593	378	7	)	)	PUNCT
abr-593	378	8	,	,	PUNCT
abr-593	378	9	94	94	NUM
abr-593	378	10	-	-	SYM
abr-593	378	11	107	107	NUM
abr-593	378	12	.	.	PUNCT
abr-593	379	1	16	16	NUM
abr-593	379	2	kurt	kurt	PROPN
abr-593	379	3	,	,	PUNCT
abr-593	379	4	d.	d.	PROPN
abr-593	379	5	,	,	PUNCT
abr-593	379	6	inman	inman	PROPN
abr-593	379	7	,	,	PUNCT
abr-593	379	8	j.	j.	PROPN
abr-593	379	9	j.	j.	PROPN
abr-593	379	10	,	,	PUNCT
abr-593	379	11	&	&	CCONJ
abr-593	379	12	argo	argo	PROPN
abr-593	379	13	,	,	PUNCT
abr-593	379	14	j.	j.	PROPN
abr-593	379	15	j.	j.	PROPN
abr-593	379	16	(	(	PUNCT
abr-593	379	17	2011	2011	NUM
abr-593	379	18	)	)	PUNCT
abr-593	379	19	.	.	PUNCT
abr-593	380	1	the	the	DET
abr-593	380	2	influence	influence	NOUN
abr-593	380	3	of	of	ADP
abr-593	380	4	friends	friend	NOUN
abr-593	380	5	on	on	ADP
abr-593	380	6	consumer	consumer	NOUN
abr-593	380	7	spending	spending	NOUN
abr-593	380	8	:	:	PUNCT
abr-593	380	9	the	the	DET
abr-593	380	10	role	role	NOUN
abr-593	380	11	of	of	ADP
abr-593	380	12	agency	agency	NOUN
abr-593	380	13	–	–	PUNCT
abr-593	380	14	communion	communion	NOUN
abr-593	380	15	orientation	orientation	NOUN
abr-593	380	16	and	and	CCONJ
abr-593	380	17	self	self	NOUN
abr-593	380	18	-	-	PUNCT
abr-593	380	19	monitoring	monitoring	NOUN
abr-593	380	20	.	.	PUNCT
abr-593	381	1	journal	journal	NOUN
abr-593	381	2	of	of	ADP
abr-593	381	3	marketing	marketing	NOUN
abr-593	381	4	research	research	NOUN
abr-593	381	5	,	,	PUNCT
abr-593	381	6	48(4	48(4	NUM
abr-593	381	7	)	)	PUNCT
abr-593	381	8	,	,	PUNCT
abr-593	381	9	741	741	NUM
abr-593	381	10	-	-	SYM
abr-593	381	11	754	754	NUM
abr-593	381	12	.	.	PUNCT
abr-593	382	1	loibl	loibl	PROPN
abr-593	382	2	,	,	PUNCT
abr-593	382	3	c.	c.	PROPN
abr-593	382	4	,	,	PUNCT
abr-593	382	5	&	&	CCONJ
abr-593	382	6	scharff	scharff	PROPN
abr-593	382	7	,	,	PUNCT
abr-593	382	8	r.	r.	PROPN
abr-593	382	9	l.	l.	PROPN
abr-593	382	10	(	(	PUNCT
abr-593	382	11	2010	2010	NUM
abr-593	382	12	)	)	PUNCT
abr-593	382	13	.	.	PUNCT
abr-593	383	1	examining	examine	VERB
abr-593	383	2	the	the	DET
abr-593	383	3	effect	effect	NOUN
abr-593	383	4	of	of	ADP
abr-593	383	5	expressing	express	VERB
abr-593	383	6	a	a	DET
abr-593	383	7	quantitative	quantitative	ADJ
abr-593	383	8	goal	goal	NOUN
abr-593	383	9	on	on	ADP
abr-593	383	10	consumer	consumer	NOUN
abr-593	383	11	savings	saving	NOUN
abr-593	383	12	.	.	PUNCT
abr-593	384	1	journal	journal	PROPN
abr-593	384	2	of	of	ADP
abr-593	384	3	consumer	consumer	NOUN
abr-593	384	4	affairs	affair	NOUN
abr-593	384	5	,	,	PUNCT
abr-593	384	6	44(1	44(1	PROPN
abr-593	384	7	)	)	PUNCT
abr-593	384	8	,	,	PUNCT
abr-593	384	9	127	127	NUM
abr-593	384	10	-	-	SYM
abr-593	384	11	154	154	NUM
abr-593	384	12	.	.	PUNCT
abr-593	385	1	myers	myers	PROPN
abr-593	385	2	,	,	PUNCT
abr-593	385	3	d.	d.	PROPN
abr-593	385	4	g.	g.	PROPN
abr-593	385	5	,	,	PUNCT
abr-593	385	6	&	&	CCONJ
abr-593	385	7	lamm	lamm	PROPN
abr-593	385	8	,	,	PUNCT
abr-593	385	9	h.	h.	PROPN
abr-593	385	10	(	(	PUNCT
abr-593	385	11	1976	1976	NUM
abr-593	385	12	)	)	PUNCT
abr-593	385	13	.	.	PUNCT
abr-593	386	1	the	the	DET
abr-593	386	2	group	group	NOUN
abr-593	386	3	polarization	polarization	NOUN
abr-593	386	4	phenomenon	phenomenon	NOUN
abr-593	386	5	.	.	PUNCT
abr-593	387	1	psychological	psychological	ADJ
abr-593	387	2	bulletin	bulletin	NOUN
abr-593	387	3	,	,	PUNCT
abr-593	387	4	83(4	83(4	NUM
abr-593	387	5	)	)	PUNCT
abr-593	387	6	,	,	PUNCT
abr-593	387	7	602	602	NUM
abr-593	387	8	.	.	PUNCT
abr-593	388	1	mckinsey	mckinsey	NOUN
abr-593	388	2	&	&	CCONJ
abr-593	388	3	company	company	PROPN
abr-593	388	4	.	.	PUNCT
abr-593	389	1	(	(	PUNCT
abr-593	389	2	2022	2022	NUM
abr-593	389	3	)	)	PUNCT
abr-593	389	4	.	.	PUNCT
abr-593	390	1	the	the	DET
abr-593	390	2	2022	2022	NUM
abr-593	390	3	mckinsey	mckinsey	NOUN
abr-593	390	4	global	global	ADJ
abr-593	390	5	payments	payment	NOUN
abr-593	390	6	report	report	NOUN
abr-593	390	7	.	.	PUNCT
abr-593	391	1	https://www.mckinsey.com/industries/financial-services/our-insights/the-2022-mckinsey-globalpayments-report	https://www.mckinsey.com/industries/financial-services/our-insights/the-2022-mckinsey-globalpayments-report	NOUN
abr-593	391	2	michaelidou	michaelidou	ADJ
abr-593	391	3	,	,	PUNCT
abr-593	391	4	n.	n.	NOUN
abr-593	391	5	,	,	PUNCT
abr-593	391	6	micevski	micevski	NOUN
abr-593	391	7	,	,	PUNCT
abr-593	391	8	m.	m.	NOUN
abr-593	391	9	,	,	PUNCT
abr-593	391	10	&	&	CCONJ
abr-593	391	11	siamagka	siamagka	PROPN
abr-593	391	12	,	,	PUNCT
abr-593	391	13	n.	n.	PROPN
abr-593	391	14	t.	t.	PROPN
abr-593	391	15	(	(	PUNCT
abr-593	391	16	2015	2015	NUM
abr-593	391	17	)	)	PUNCT
abr-593	391	18	.	.	PUNCT
abr-593	392	1	consumers	consumer	NOUN
abr-593	392	2	’	’	PART
abr-593	392	3	intention	intention	NOUN
abr-593	392	4	to	to	PART
abr-593	392	5	donate	donate	VERB
abr-593	392	6	to	to	ADP
abr-593	392	7	two	two	NUM
abr-593	392	8	children	child	NOUN
abr-593	392	9	’s	’s	PART
abr-593	392	10	charity	charity	NOUN
abr-593	392	11	brands	brand	NOUN
abr-593	392	12	:	:	PUNCT
abr-593	392	13	a	a	DET
abr-593	392	14	comparison	comparison	NOUN
abr-593	392	15	of	of	ADP
abr-593	392	16	barnardo	barnardo	NOUN
abr-593	392	17	’s	’s	PART
abr-593	392	18	and	and	CCONJ
abr-593	392	19	bbc	bbc	VERB
abr-593	392	20	children	child	NOUN
abr-593	392	21	in	in	ADP
abr-593	392	22	need	need	NOUN
abr-593	392	23	.	.	PUNCT
abr-593	393	1	journal	journal	NOUN
abr-593	393	2	of	of	ADP
abr-593	393	3	product	product	NOUN
abr-593	393	4	&	&	CCONJ
abr-593	393	5	brand	brand	PROPN
abr-593	393	6	management	management	NOUN
abr-593	393	7	.	.	PUNCT
abr-593	394	1	24(2	24(2	NUM
abr-593	394	2	)	)	PUNCT
abr-593	394	3	,	,	PUNCT
abr-593	394	4	134	134	NUM
abr-593	394	5	-	-	SYM
abr-593	394	6	146	146	NUM
abr-593	394	7	.	.	PUNCT
abr-593	395	1	motoki	motoki	PROPN
abr-593	395	2	,	,	PUNCT
abr-593	395	3	k.	k.	PROPN
abr-593	395	4	,	,	PUNCT
abr-593	395	5	nakahara	nakahara	ADJ
abr-593	395	6	,	,	PUNCT
abr-593	395	7	t.	t.	PROPN
abr-593	395	8	,	,	PUNCT
abr-593	395	9	&	&	CCONJ
abr-593	395	10	velasco	velasco	PROPN
abr-593	395	11	,	,	PUNCT
abr-593	395	12	c.	c.	PROPN
abr-593	395	13	(	(	PUNCT
abr-593	395	14	2023	2023	NUM
abr-593	395	15	)	)	PUNCT
abr-593	395	16	.	.	PUNCT
abr-593	396	1	tasting	taste	VERB
abr-593	396	2	brands	brand	NOUN
abr-593	396	3	:	:	PUNCT
abr-593	396	4	associations	association	NOUN
abr-593	396	5	between	between	ADP
abr-593	396	6	brand	brand	NOUN
abr-593	396	7	personality	personality	NOUN
abr-593	396	8	and	and	CCONJ
abr-593	396	9	tastes	taste	NOUN
abr-593	396	10	.	.	PUNCT
abr-593	397	1	journal	journal	NOUN
abr-593	397	2	of	of	ADP
abr-593	397	3	business	business	NOUN
abr-593	397	4	research	research	NOUN
abr-593	397	5	,	,	PUNCT
abr-593	397	6	156	156	NUM
abr-593	397	7	,	,	PUNCT
abr-593	397	8	113509	113509	NUM
abr-593	397	9	.	.	PUNCT
abr-593	398	1	petersen	petersen	PROPN
abr-593	398	2	,	,	PUNCT
abr-593	398	3	j.	j.	PROPN
abr-593	398	4	a.	a.	PROPN
abr-593	398	5	,	,	PUNCT
abr-593	398	6	kushwaha	kushwaha	PROPN
abr-593	398	7	,	,	PUNCT
abr-593	398	8	t.	t.	PROPN
abr-593	398	9	,	,	PUNCT
abr-593	398	10	&	&	CCONJ
abr-593	398	11	kumar	kumar	PROPN
abr-593	398	12	,	,	PUNCT
abr-593	398	13	v.	v.	PROPN
abr-593	398	14	(	(	PUNCT
abr-593	398	15	2015	2015	NUM
abr-593	398	16	)	)	PUNCT
abr-593	398	17	.	.	PUNCT
abr-593	399	1	marketing	marketing	NOUN
abr-593	399	2	communication	communication	NOUN
abr-593	399	3	strategies	strategy	NOUN
abr-593	399	4	and	and	CCONJ
abr-593	399	5	consumer	consumer	NOUN
abr-593	399	6	financial	financial	ADJ
abr-593	399	7	decision	decision	NOUN
abr-593	399	8	making	make	VERB
abr-593	399	9	:	:	PUNCT
abr-593	399	10	the	the	DET
abr-593	399	11	role	role	NOUN
abr-593	399	12	of	of	ADP
abr-593	399	13	national	national	ADJ
abr-593	399	14	culture	culture	NOUN
abr-593	399	15	.	.	PUNCT
abr-593	400	1	journal	journal	PROPN
abr-593	400	2	of	of	ADP
abr-593	400	3	marketing	marketing	NOUN
abr-593	400	4	,	,	PUNCT
abr-593	400	5	79(1	79(1	NOUN
abr-593	400	6	)	)	PUNCT
abr-593	400	7	,	,	PUNCT
abr-593	400	8	4463	4463	NUM
abr-593	400	9	.	.	PUNCT
abr-593	401	1	pi	pi	PROPN
abr-593	401	2	,	,	PUNCT
abr-593	401	3	s.	s.	PROPN
abr-593	401	4	m.	m.	PROPN
abr-593	401	5	,	,	PUNCT
abr-593	401	6	liao	liao	PROPN
abr-593	401	7	,	,	PUNCT
abr-593	401	8	h.	h.	PROPN
abr-593	401	9	l.	l.	PROPN
abr-593	401	10	,	,	PUNCT
abr-593	401	11	&	&	CCONJ
abr-593	401	12	chen	chen	PROPN
abr-593	401	13	,	,	PUNCT
abr-593	401	14	h.	h.	PROPN
abr-593	401	15	m.	m.	PROPN
abr-593	401	16	(	(	PUNCT
abr-593	401	17	2012	2012	NUM
abr-593	401	18	)	)	PUNCT
abr-593	401	19	.	.	PUNCT
abr-593	402	1	factors	factor	NOUN
abr-593	402	2	that	that	PRON
abr-593	402	3	affect	affect	VERB
abr-593	402	4	consumers	consumer	NOUN
abr-593	402	5	'	'	PART
abr-593	402	6	trust	trust	NOUN
abr-593	402	7	and	and	CCONJ
abr-593	402	8	continuous	continuous	ADJ
abr-593	402	9	adoption	adoption	NOUN
abr-593	402	10	of	of	ADP
abr-593	402	11	online	online	ADJ
abr-593	402	12	financial	financial	ADJ
abr-593	402	13	services	service	NOUN
abr-593	402	14	.	.	PUNCT
abr-593	403	1	international	international	ADJ
abr-593	403	2	journal	journal	PROPN
abr-593	403	3	of	of	ADP
abr-593	403	4	business	business	NOUN
abr-593	403	5	and	and	CCONJ
abr-593	403	6	management	management	NOUN
abr-593	403	7	,	,	PUNCT
abr-593	403	8	7(9	7(9	NUM
abr-593	403	9	)	)	PUNCT
abr-593	403	10	,	,	PUNCT
abr-593	403	11	108	108	NUM
abr-593	403	12	.	.	PUNCT
abr-593	404	1	pinello	pinello	PROPN
abr-593	404	2	,	,	PUNCT
abr-593	404	3	a.	a.	NOUN
abr-593	404	4	,	,	PUNCT
abr-593	404	5	pichierri	pichierri	NOUN
abr-593	404	6	,	,	PUNCT
abr-593	404	7	m.	m.	NOUN
abr-593	404	8	,	,	PUNCT
abr-593	404	9	&	&	CCONJ
abr-593	404	10	vanucci	vanucci	PROPN
abr-593	404	11	,	,	PUNCT
abr-593	404	12	a.	a.	NOUN
abr-593	404	13	(	(	PUNCT
abr-593	404	14	2022	2022	NUM
abr-593	404	15	)	)	PUNCT
abr-593	404	16	.	.	PUNCT
abr-593	405	1	co	co	VERB
abr-593	405	2	-	-	ADJ
abr-593	405	3	branding	branding	ADJ
abr-593	405	4	strategies	strategy	NOUN
abr-593	405	5	:	:	PUNCT
abr-593	405	6	a	a	DET
abr-593	405	7	systematic	systematic	ADJ
abr-593	405	8	review	review	NOUN
abr-593	405	9	and	and	CCONJ
abr-593	405	10	future	future	ADJ
abr-593	405	11	research	research	NOUN
abr-593	405	12	directions	direction	NOUN
abr-593	405	13	.	.	PUNCT
abr-593	406	1	journal	journal	NOUN
abr-593	406	2	of	of	ADP
abr-593	406	3	business	business	NOUN
abr-593	406	4	research	research	NOUN
abr-593	406	5	,	,	PUNCT
abr-593	406	6	145	145	NUM
abr-593	406	7	,	,	PUNCT
abr-593	406	8	533	533	NUM
abr-593	406	9	-	-	SYM
abr-593	406	10	545	545	NUM
abr-593	406	11	.	.	PUNCT
abr-593	407	1	puzakova	puzakova	PROPN
abr-593	407	2	,	,	PUNCT
abr-593	407	3	m.	m.	NOUN
abr-593	407	4	,	,	PUNCT
abr-593	407	5	&	&	CCONJ
abr-593	407	6	kwak	kwak	PROPN
abr-593	407	7	,	,	PUNCT
abr-593	407	8	h.	h.	PROPN
abr-593	407	9	(	(	PUNCT
abr-593	407	10	2023	2023	NUM
abr-593	407	11	)	)	PUNCT
abr-593	407	12	.	.	PUNCT
abr-593	408	1	two	two	NUM
abr-593	408	2	’s	’s	PART
abr-593	408	3	company	company	NOUN
abr-593	408	4	,	,	PUNCT
abr-593	408	5	three’sa	three’sa	NUM
abr-593	408	6	crowd	crowd	NOUN
abr-593	408	7	:	:	PUNCT
abr-593	408	8	the	the	DET
abr-593	408	9	interplay	interplay	NOUN
abr-593	408	10	between	between	ADP
abr-593	408	11	collective	collective	ADJ
abr-593	408	12	versus	versus	ADP
abr-593	408	13	solo	solo	ADJ
abr-593	408	14	anthropomorphic	anthropomorphic	ADJ
abr-593	408	15	brand	brand	NOUN
abr-593	408	16	appeals	appeal	NOUN
abr-593	408	17	and	and	CCONJ
abr-593	408	18	gender	gender	NOUN
abr-593	408	19	.	.	PUNCT
abr-593	408	20	journal	journal	PROPN
abr-593	408	21	of	of	ADP
abr-593	408	22	advertising	advertising	NOUN
abr-593	408	23	,	,	PUNCT
abr-593	408	24	1	1	NUM
abr-593	408	25	-	-	SYM
abr-593	408	26	21	21	NUM
abr-593	408	27	.	.	PUNCT
abr-593	409	1	puzakova	puzakova	PROPN
abr-593	409	2	,	,	PUNCT
abr-593	409	3	m.	m.	NOUN
abr-593	409	4	,	,	PUNCT
abr-593	409	5	kwak	kwak	PROPN
abr-593	409	6	,	,	PUNCT
abr-593	409	7	h.	h.	PROPN
abr-593	409	8	,	,	PUNCT
abr-593	409	9	&	&	CCONJ
abr-593	409	10	rocereto	rocereto	PROPN
abr-593	409	11	,	,	PUNCT
abr-593	409	12	j.	j.	PROPN
abr-593	409	13	f.	f.	PROPN
abr-593	409	14	(	(	PUNCT
abr-593	409	15	2013	2013	NUM
abr-593	409	16	)	)	PUNCT
abr-593	409	17	.	.	PUNCT
abr-593	410	1	when	when	SCONJ
abr-593	410	2	humanizing	humanize	VERB
abr-593	410	3	brands	brand	NOUN
abr-593	410	4	goes	go	VERB
abr-593	410	5	wrong	wrong	ADJ
abr-593	410	6	:	:	PUNCT
abr-593	410	7	the	the	DET
abr-593	410	8	detrimental	detrimental	ADJ
abr-593	410	9	effect	effect	NOUN
abr-593	410	10	of	of	ADP
abr-593	410	11	brand	brand	NOUN
abr-593	410	12	anthropomorphization	anthropomorphization	NOUN
abr-593	410	13	amid	amid	ADP
abr-593	410	14	product	product	NOUN
abr-593	410	15	wrongdoings	wrongdoing	NOUN
abr-593	410	16	.	.	PUNCT
abr-593	411	1	journal	journal	NOUN
abr-593	411	2	of	of	ADP
abr-593	411	3	marketing	marketing	NOUN
abr-593	411	4	,	,	PUNCT
abr-593	411	5	77(3	77(3	NUM
abr-593	411	6	)	)	PUNCT
abr-593	411	7	,	,	PUNCT
abr-593	411	8	81	81	NUM
abr-593	411	9	-	-	SYM
abr-593	411	10	100	100	NUM
abr-593	411	11	.	.	PUNCT
abr-593	412	1	rai	rai	PROPN
abr-593	412	2	,	,	PUNCT
abr-593	412	3	d.	d.	PROPN
abr-593	412	4	,	,	PUNCT
abr-593	412	5	lin	lin	PROPN
abr-593	412	6	,	,	PUNCT
abr-593	412	7	c.	c.	PROPN
abr-593	412	8	w.	w.	PROPN
abr-593	412	9	w.	w.	PROPN
abr-593	412	10	,	,	PUNCT
abr-593	412	11	jiraporn	jiraporn	NOUN
abr-593	412	12	,	,	PUNCT
abr-593	412	13	n.	n.	NOUN
abr-593	412	14	,	,	PUNCT
abr-593	412	15	&	&	CCONJ
abr-593	412	16	juntongjin	juntongjin	PROPN
abr-593	412	17	,	,	PUNCT
abr-593	412	18	p.	p.	NOUN
abr-593	412	19	(	(	PUNCT
abr-593	412	20	2022	2022	NUM
abr-593	412	21	)	)	PUNCT
abr-593	412	22	.	.	PUNCT
abr-593	413	1	brand	brand	NOUN
abr-593	413	2	as	as	ADP
abr-593	413	3	a	a	DET
abr-593	413	4	leader	leader	NOUN
abr-593	413	5	or	or	CCONJ
abr-593	413	6	a	a	DET
abr-593	413	7	servant	servant	NOUN
abr-593	413	8	?	?	PUNCT
abr-593	414	1	the	the	DET
abr-593	414	2	effect	effect	NOUN
abr-593	414	3	of	of	ADP
abr-593	414	4	anthropomorphized	anthropomorphized	ADJ
abr-593	414	5	brand	brand	NOUN
abr-593	414	6	roles	role	NOUN
abr-593	414	7	and	and	CCONJ
abr-593	414	8	goal	goal	NOUN
abr-593	414	9	types	type	NOUN
abr-593	414	10	on	on	ADP
abr-593	414	11	consumer	consumer	NOUN
abr-593	414	12	responses	response	NOUN
abr-593	414	13	.	.	PUNCT
abr-593	415	1	management	management	NOUN
abr-593	415	2	&	&	CCONJ
abr-593	415	3	marketing	marketing	PROPN
abr-593	415	4	,	,	PUNCT
abr-593	415	5	17(4	17(4	NUM
abr-593	415	6	)	)	PUNCT
abr-593	415	7	,	,	PUNCT
abr-593	415	8	471	471	NUM
abr-593	415	9	-	-	SYM
abr-593	415	10	484	484	NUM
abr-593	415	11	.	.	PUNCT
abr-593	415	12	reavey	reavey	NOUN
abr-593	415	13	,	,	PUNCT
abr-593	415	14	b.	b.	PROPN
abr-593	415	15	,	,	PUNCT
abr-593	415	16	puzakova	puzakova	PROPN
abr-593	415	17	,	,	PUNCT
abr-593	415	18	m.	m.	NOUN
abr-593	415	19	,	,	PUNCT
abr-593	415	20	larsen	larsen	PROPN
abr-593	415	21	andras	andras	PROPN
abr-593	415	22	,	,	PUNCT
abr-593	415	23	t.	t.	PROPN
abr-593	415	24	,	,	PUNCT
abr-593	415	25	&	&	CCONJ
abr-593	415	26	kwak	kwak	PROPN
abr-593	415	27	,	,	PUNCT
abr-593	415	28	h.	h.	PROPN
abr-593	415	29	(	(	PUNCT
abr-593	415	30	2018	2018	NUM
abr-593	415	31	)	)	PUNCT
abr-593	415	32	.	.	PUNCT
abr-593	416	1	the	the	DET
abr-593	416	2	multidimensionality	multidimensionality	NOUN
abr-593	416	3	of	of	ADP
abr-593	416	4	anthropomorphism	anthropomorphism	NOUN
abr-593	416	5	in	in	ADP
abr-593	416	6	advertising	advertising	NOUN
abr-593	416	7	:	:	PUNCT
abr-593	416	8	the	the	DET
abr-593	416	9	moderating	moderate	VERB
abr-593	416	10	roles	role	NOUN
abr-593	416	11	of	of	ADP
abr-593	416	12	cognitive	cognitive	ADJ
abr-593	416	13	busyness	busyness	NOUN
abr-593	416	14	and	and	CCONJ
abr-593	416	15	assertive	assertive	ADJ
abr-593	416	16	language	language	NOUN
abr-593	416	17	.	.	PUNCT
abr-593	417	1	international	international	ADJ
abr-593	417	2	journal	journal	NOUN
abr-593	417	3	of	of	ADP
abr-593	417	4	advertising	advertising	PROPN
abr-593	417	5	,	,	PUNCT
abr-593	417	6	37(3	37(3	NUM
abr-593	417	7	)	)	PUNCT
abr-593	417	8	,	,	PUNCT
abr-593	417	9	440	440	NUM
abr-593	417	10	-	-	SYM
abr-593	417	11	462	462	NUM
abr-593	417	12	.	.	PUNCT
abr-593	418	1	solomon	solomon	PROPN
abr-593	418	2	,	,	PUNCT
abr-593	418	3	m.	m.	PROPN
abr-593	418	4	r.	r.	PROPN
abr-593	418	5	,	,	PUNCT
abr-593	418	6	&	&	CCONJ
abr-593	418	7	dunnam	dunnam	PROPN
abr-593	418	8	,	,	PUNCT
abr-593	418	9	r.	r.	PROPN
abr-593	418	10	(	(	PUNCT
abr-593	418	11	1985	1985	NUM
abr-593	418	12	)	)	PUNCT
abr-593	418	13	.	.	PUNCT
abr-593	419	1	on	on	ADP
abr-593	419	2	the	the	DET
abr-593	419	3	categorization	categorization	NOUN
abr-593	419	4	of	of	ADP
abr-593	419	5	groups	group	NOUN
abr-593	419	6	and	and	CCONJ
abr-593	419	7	dyads	dyad	NOUN
abr-593	419	8	:	:	PUNCT
abr-593	419	9	a	a	DET
abr-593	419	10	cluster	cluster	NOUN
abr-593	419	11	analysis	analysis	NOUN
abr-593	419	12	approach	approach	NOUN
abr-593	419	13	.	.	PUNCT
abr-593	420	1	journal	journal	NOUN
abr-593	420	2	of	of	ADP
abr-593	420	3	personality	personality	NOUN
abr-593	420	4	and	and	CCONJ
abr-593	420	5	social	social	ADJ
abr-593	420	6	psychology	psychology	NOUN
abr-593	420	7	,	,	PUNCT
abr-593	420	8	49(4	49(4	NOUN
abr-593	420	9	)	)	PUNCT
abr-593	420	10	,	,	PUNCT
abr-593	420	11	931	931	NUM
abr-593	420	12	-	-	SYM
abr-593	420	13	943	943	NUM
abr-593	420	14	.	.	PUNCT
abr-593	421	1	stinnett	stinnett	PROPN
abr-593	421	2	,	,	PUNCT
abr-593	421	3	r.	r.	PROPN
abr-593	421	4	c.	c.	PROPN
abr-593	421	5	,	,	PUNCT
abr-593	421	6	hardy	hardy	INTJ
abr-593	421	7	,	,	PUNCT
abr-593	421	8	e.	e.	PROPN
abr-593	421	9	e.	e.	PROPN
abr-593	421	10	,	,	PUNCT
abr-593	421	11	&	&	CCONJ
abr-593	421	12	waters	waters	PROPN
abr-593	421	13	,	,	PUNCT
abr-593	421	14	r.	r.	PROPN
abr-593	421	15	d.	d.	PROPN
abr-593	421	16	(	(	PUNCT
abr-593	421	17	2013	2013	NUM
abr-593	421	18	)	)	PUNCT
abr-593	421	19	.	.	PUNCT
abr-593	422	1	who	who	PRON
abr-593	422	2	are	be	AUX
abr-593	422	3	we	we	PRON
abr-593	422	4	?	?	PUNCT
abr-593	423	1	the	the	DET
abr-593	423	2	impacts	impact	NOUN
abr-593	423	3	of	of	ADP
abr-593	423	4	anthropomorphism	anthropomorphism	NOUN
abr-593	423	5	and	and	CCONJ
abr-593	423	6	the	the	DET
abr-593	423	7	humanization	humanization	NOUN
abr-593	423	8	of	of	ADP
abr-593	423	9	nonprofits	nonprofit	NOUN
abr-593	423	10	on	on	ADP
abr-593	423	11	brand	brand	NOUN
abr-593	423	12	personality	personality	NOUN
abr-593	423	13	.	.	PUNCT
abr-593	424	1	international	international	ADJ
abr-593	424	2	review	review	NOUN
abr-593	424	3	on	on	ADP
abr-593	424	4	public	public	ADJ
abr-593	424	5	and	and	CCONJ
abr-593	424	6	nonprofit	nonprofit	ADJ
abr-593	424	7	marketing	marketing	NOUN
abr-593	424	8	,	,	PUNCT
abr-593	424	9	10	10	NUM
abr-593	424	10	,	,	PUNCT
abr-593	424	11	31	31	NUM
abr-593	424	12	-	-	SYM
abr-593	424	13	48	48	NUM
abr-593	424	14	.	.	PUNCT
abr-593	425	1	williams	williams	PROPN
abr-593	425	2	,	,	PUNCT
abr-593	425	3	k.	k.	PROPN
abr-593	425	4	d.	d.	PROPN
abr-593	425	5	(	(	PUNCT
abr-593	425	6	2010	2010	NUM
abr-593	425	7	)	)	PUNCT
abr-593	425	8	.	.	PUNCT
abr-593	426	1	group	group	NOUN
abr-593	426	2	dynamics	dynamic	NOUN
abr-593	426	3	and	and	CCONJ
abr-593	426	4	social	social	ADJ
abr-593	426	5	influence	influence	NOUN
abr-593	426	6	.	.	PUNCT
abr-593	427	1	journal	journal	NOUN
abr-593	427	2	of	of	ADP
abr-593	427	3	personality	personality	NOUN
abr-593	427	4	and	and	CCONJ
abr-593	427	5	social	social	ADJ
abr-593	427	6	psychology	psychology	NOUN
abr-593	427	7	,	,	PUNCT
abr-593	427	8	98(5	98(5	PROPN
abr-593	427	9	)	)	PUNCT
abr-593	427	10	,	,	PUNCT
abr-593	427	11	775	775	NUM
abr-593	427	12	-	-	SYM
abr-593	427	13	789	789	NUM
abr-593	427	14	.	.	PUNCT
abr-593	428	1	washburn	washburn	PROPN
abr-593	428	2	,	,	PUNCT
abr-593	428	3	j.	j.	PROPN
abr-593	428	4	m.	m.	PROPN
abr-593	428	5	,	,	PUNCT
abr-593	428	6	till	till	SCONJ
abr-593	428	7	,	,	PUNCT
abr-593	428	8	b.	b.	PROPN
abr-593	428	9	d.	d.	PROPN
abr-593	428	10	,	,	PUNCT
abr-593	428	11	&	&	CCONJ
abr-593	428	12	priluck	priluck	PROPN
abr-593	428	13	,	,	PUNCT
abr-593	428	14	r.	r.	PROPN
abr-593	428	15	(	(	PUNCT
abr-593	428	16	2000	2000	NUM
abr-593	428	17	)	)	PUNCT
abr-593	428	18	.	.	PUNCT
abr-593	429	1	co	co	VERB
abr-593	429	2	-	-	VERB
abr-593	429	3	branding	branding	ADJ
abr-593	429	4	:	:	PUNCT
abr-593	429	5	brand	brand	NOUN
abr-593	429	6	equity	equity	NOUN
abr-593	429	7	and	and	CCONJ
abr-593	429	8	trial	trial	NOUN
abr-593	429	9	effects	effect	NOUN
abr-593	429	10	.	.	PUNCT
abr-593	430	1	journal	journal	NOUN
abr-593	430	2	of	of	ADP
abr-593	430	3	consumer	consumer	NOUN
abr-593	430	4	research	research	NOUN
abr-593	430	5	,	,	PUNCT
abr-593	430	6	27(4	27(4	PROPN
abr-593	430	7	)	)	PUNCT
abr-593	430	8	,	,	PUNCT
abr-593	430	9	471	471	NUM
abr-593	430	10	-	-	SYM
abr-593	430	11	485	485	NUM
abr-593	430	12	.	.	PUNCT
abr-593	431	1	white	white	ADJ
abr-593	431	2	,	,	PUNCT
abr-593	431	3	k.	k.	PROPN
abr-593	431	4	,	,	PUNCT
abr-593	431	5	&	&	CCONJ
abr-593	431	6	peloza	peloza	PROPN
abr-593	431	7	,	,	PUNCT
abr-593	431	8	j.	j.	PROPN
abr-593	431	9	(	(	PUNCT
abr-593	431	10	2009	2009	NUM
abr-593	431	11	)	)	PUNCT
abr-593	431	12	.	.	PUNCT
abr-593	432	1	self	self	NOUN
abr-593	432	2	-	-	PUNCT
abr-593	432	3	benefit	benefit	NOUN
abr-593	432	4	versus	versus	ADP
abr-593	432	5	other	other	ADJ
abr-593	432	6	-	-	PUNCT
abr-593	432	7	benefit	benefit	NOUN
abr-593	432	8	marketing	marketing	NOUN
abr-593	432	9	appeals	appeal	NOUN
abr-593	432	10	:	:	PUNCT
abr-593	432	11	their	their	PRON
abr-593	432	12	effectiveness	effectiveness	NOUN
abr-593	432	13	in	in	ADP
abr-593	432	14	generating	generate	VERB
abr-593	432	15	charitable	charitable	ADJ
abr-593	432	16	support	support	NOUN
abr-593	432	17	.	.	PUNCT
abr-593	433	1	journal	journal	NOUN
abr-593	433	2	of	of	ADP
abr-593	433	3	marketing	marketing	NOUN
abr-593	433	4	,	,	PUNCT
abr-593	433	5	73(4	73(4	NOUN
abr-593	433	6	)	)	PUNCT
abr-593	433	7	,	,	PUNCT
abr-593	433	8	109	109	NUM
abr-593	433	9	-	-	SYM
abr-593	433	10	124	124	NUM
abr-593	433	11	.	.	PUNCT
abr-593	434	1	williams	williams	PROPN
abr-593	434	2	,	,	PUNCT
abr-593	434	3	t.	t.	PROPN
abr-593	434	4	(	(	PUNCT
abr-593	434	5	2007	2007	NUM
abr-593	434	6	)	)	PUNCT
abr-593	434	7	.	.	PUNCT
abr-593	435	1	empowerment	empowerment	NOUN
abr-593	435	2	of	of	ADP
abr-593	435	3	whom	whom	PRON
abr-593	435	4	and	and	CCONJ
abr-593	435	5	for	for	ADP
abr-593	435	6	what	what	PRON
abr-593	435	7	?	?	PUNCT
abr-593	436	1	financial	financial	ADJ
abr-593	436	2	literacy	literacy	NOUN
abr-593	436	3	education	education	NOUN
abr-593	436	4	and	and	CCONJ
abr-593	436	5	the	the	DET
abr-593	436	6	new	new	ADJ
abr-593	436	7	regulation	regulation	NOUN
abr-593	436	8	of	of	ADP
abr-593	436	9	consumer	consumer	NOUN
abr-593	436	10	financial	financial	ADJ
abr-593	436	11	services	service	NOUN
abr-593	436	12	.	.	PUNCT
abr-593	437	1	law	law	NOUN
abr-593	437	2	&	&	CCONJ
abr-593	437	3	policy	policy	NOUN
abr-593	437	4	,	,	PUNCT
abr-593	437	5	29(2	29(2	NUM
abr-593	437	6	)	)	PUNCT
abr-593	437	7	,	,	PUNCT
abr-593	437	8	226	226	NUM
abr-593	437	9	-	-	SYM
abr-593	437	10	256	256	NUM
abr-593	437	11	.	.	PUNCT
abr-593	438	1	world	world	NOUN
abr-593	438	2	intellectual	intellectual	ADJ
abr-593	438	3	property	property	NOUN
abr-593	438	4	organization	organization	NOUN
abr-593	438	5	.	.	PUNCT
abr-593	439	1	(	(	PUNCT
abr-593	439	2	2023	2023	NUM
abr-593	439	3	)	)	PUNCT
abr-593	439	4	.	.	PUNCT
abr-593	440	1	global	global	ADJ
abr-593	440	2	innovation	innovation	PROPN
abr-593	440	3	index	index	NOUN
abr-593	440	4	2023	2023	NUM
abr-593	440	5	:	:	PUNCT
abr-593	440	6	innovation	innovation	NOUN
abr-593	440	7	in	in	ADP
abr-593	440	8	the	the	DET
abr-593	440	9	face	face	NOUN
abr-593	440	10	of	of	ADP
abr-593	440	11	uncertainty	uncertainty	NOUN
abr-593	440	12	.	.	PUNCT
abr-593	441	1	https://www.wipo.int/publications/en/details.jsp?id=4679	https://www.wipo.int/publications/en/details.jsp?id=4679	PROPN
abr-593	441	2	https://www.wipo.int/publications/en/details.jsp?id=4679	https://www.wipo.int/publications/en/details.jsp?id=4679	PROPN
abr-593	441	3	17	17	NUM
abr-593	441	4	xu	xu	PROPN
abr-593	441	5	,	,	PUNCT
abr-593	441	6	l.	l.	PROPN
abr-593	441	7	,	,	PUNCT
abr-593	441	8	mehta	mehta	PROPN
abr-593	441	9	,	,	PUNCT
abr-593	441	10	r.	r.	PROPN
abr-593	441	11	,	,	PUNCT
abr-593	441	12	&	&	CCONJ
abr-593	441	13	dahl	dahl	PROPN
abr-593	441	14	,	,	PUNCT
abr-593	441	15	d.	d.	PROPN
abr-593	441	16	w.	w.	PROPN
abr-593	441	17	(	(	PUNCT
abr-593	441	18	2022	2022	NUM
abr-593	441	19	)	)	PUNCT
abr-593	441	20	.	.	PUNCT
abr-593	442	1	leveraging	leverage	VERB
abr-593	442	2	creativity	creativity	NOUN
abr-593	442	3	in	in	ADP
abr-593	442	4	charity	charity	NOUN
abr-593	442	5	marketing	marketing	NOUN
abr-593	442	6	:	:	PUNCT
abr-593	442	7	the	the	DET
abr-593	442	8	impact	impact	NOUN
abr-593	442	9	of	of	ADP
abr-593	442	10	engaging	engage	VERB
abr-593	442	11	in	in	ADP
abr-593	442	12	creative	creative	ADJ
abr-593	442	13	activities	activity	NOUN
abr-593	442	14	on	on	ADP
abr-593	442	15	subsequent	subsequent	ADJ
abr-593	442	16	donation	donation	NOUN
abr-593	442	17	behavior	behavior	NOUN
abr-593	442	18	.	.	PUNCT
abr-593	443	1	journal	journal	PROPN
abr-593	443	2	of	of	ADP
abr-593	443	3	marketing	marketing	NOUN
abr-593	443	4	,	,	PUNCT
abr-593	443	5	86(5	86(5	PROPN
abr-593	443	6	)	)	PUNCT
abr-593	443	7	,	,	PUNCT
abr-593	443	8	79	79	NUM
abr-593	443	9	-	-	SYM
abr-593	443	10	94	94	NUM
abr-593	443	11	.	.	PUNCT
abr-593	444	1	zhang	zhang	PROPN
abr-593	444	2	,	,	PUNCT
abr-593	444	3	m.	m.	NOUN
abr-593	444	4	,	,	PUNCT
abr-593	444	5	li	li	PROPN
abr-593	444	6	,	,	PUNCT
abr-593	444	7	l.	l.	PROPN
abr-593	444	8	,	,	PUNCT
abr-593	444	9	ye	ye	PROPN
abr-593	444	10	,	,	PUNCT
abr-593	444	11	y.	y.	PROPN
abr-593	444	12	,	,	PUNCT
abr-593	444	13	qin	qin	PROPN
abr-593	444	14	,	,	PUNCT
abr-593	444	15	k.	k.	PROPN
abr-593	444	16	,	,	PUNCT
abr-593	444	17	&	&	CCONJ
abr-593	444	18	zhong	zhong	PROPN
abr-593	444	19	,	,	PUNCT
abr-593	444	20	j.	j.	PROPN
abr-593	444	21	(	(	PUNCT
abr-593	444	22	2020	2020	NUM
abr-593	444	23	)	)	PUNCT
abr-593	444	24	.	.	PUNCT
abr-593	445	1	the	the	DET
abr-593	445	2	effect	effect	NOUN
abr-593	445	3	of	of	ADP
abr-593	445	4	brand	brand	NOUN
abr-593	445	5	anthropomorphism	anthropomorphism	NOUN
abr-593	445	6	,	,	PUNCT
abr-593	445	7	brand	brand	NOUN
abr-593	445	8	distinctiveness	distinctiveness	NOUN
abr-593	445	9	,	,	PUNCT
abr-593	445	10	and	and	CCONJ
abr-593	445	11	warmth	warmth	NOUN
abr-593	445	12	on	on	ADP
abr-593	445	13	brand	brand	NOUN
abr-593	445	14	attitude	attitude	NOUN
abr-593	445	15	:	:	PUNCT
abr-593	445	16	a	a	DET
abr-593	445	17	mediated	mediate	VERB
abr-593	445	18	moderation	moderation	NOUN
abr-593	445	19	model	model	NOUN
abr-593	445	20	.	.	PUNCT
abr-593	446	1	journal	journal	PROPN
abr-593	446	2	of	of	ADP
abr-593	446	3	consumer	consumer	NOUN
abr-593	446	4	behavior	behavior	NOUN
abr-593	446	5	,	,	PUNCT
abr-593	446	6	19(5	19(5	NUM
abr-593	446	7	)	)	PUNCT
abr-593	446	8	,	,	PUNCT
abr-593	446	9	523	523	NUM
abr-593	446	10	-	-	SYM
abr-593	446	11	536	536	NUM
abr-593	446	12	.	.	PUNCT
abr-593	447	1	appendix	appendix	VERB
abr-593	447	2	bnpl	bnpl	PROPN
abr-593	447	3	solo	solo	PROPN
abr-593	447	4	brand	brand	NOUN
abr-593	447	5	condition	condition	NOUN
abr-593	447	6	thereafter	thereafter	ADV
abr-593	447	7	thereafter	thereafter	ADV
abr-593	447	8	is	be	AUX
abr-593	447	9	the	the	DET
abr-593	447	10	latest	late	ADJ
abr-593	447	11	buy	buy	NOUN
abr-593	447	12	now	now	ADV
abr-593	447	13	pay	pay	VERB
abr-593	447	14	later	later	ADJ
abr-593	447	15	service	service	NOUN
abr-593	447	16	available	available	ADJ
abr-593	447	17	through	through	ADP
abr-593	447	18	various	various	ADJ
abr-593	447	19	big	big	ADJ
abr-593	447	20	retailers	retailer	NOUN
abr-593	447	21	.	.	PUNCT
abr-593	448	1	thereafter	thereafter	ADV
abr-593	448	2	is	be	AUX
abr-593	448	3	a	a	DET
abr-593	448	4	smart	smart	ADJ
abr-593	448	5	way	way	NOUN
abr-593	448	6	to	to	PART
abr-593	448	7	pay	pay	VERB
abr-593	448	8	over	over	ADP
abr-593	448	9	time	time	NOUN
abr-593	448	10	with	with	ADP
abr-593	448	11	no	no	DET
abr-593	448	12	late	late	ADJ
abr-593	448	13	fees	fee	NOUN
abr-593	448	14	or	or	CCONJ
abr-593	448	15	hidden	hidden	ADJ
abr-593	448	16	fees	fee	NOUN
abr-593	448	17	so	so	SCONJ
abr-593	448	18	you	you	PRON
abr-593	448	19	can	can	AUX
abr-593	448	20	get	get	VERB
abr-593	448	21	things	thing	NOUN
abr-593	448	22	you	you	PRON
abr-593	448	23	love	love	VERB
abr-593	448	24	without	without	ADP
abr-593	448	25	breaking	break	VERB
abr-593	448	26	your	your	PRON
abr-593	448	27	budget	budget	NOUN
abr-593	448	28	.	.	PUNCT
abr-593	449	1	thereafter	thereafter	ADV
abr-593	449	2	allows	allow	VERB
abr-593	449	3	you	you	PRON
abr-593	449	4	to	to	PART
abr-593	449	5	pay	pay	VERB
abr-593	449	6	in	in	ADP
abr-593	449	7	4	4	NUM
abr-593	449	8	simple	simple	ADJ
abr-593	449	9	payments	payment	NOUN
abr-593	449	10	every	every	DET
abr-593	449	11	two	two	NUM
abr-593	449	12	weeks	week	NOUN
abr-593	449	13	.	.	PUNCT
abr-593	450	1	shop	shop	NOUN
abr-593	450	2	at	at	ADP
abr-593	450	3	your	your	PRON
abr-593	450	4	favorite	favorite	ADJ
abr-593	450	5	online	online	NOUN
abr-593	450	6	or	or	CCONJ
abr-593	450	7	in	in	ADP
abr-593	450	8	-	-	PUNCT
abr-593	450	9	store	store	NOUN
abr-593	450	10	merchants	merchant	NOUN
abr-593	450	11	with	with	ADP
abr-593	450	12	thereafter	thereafter	ADV
abr-593	450	13	.	.	PUNCT
abr-593	451	1	you	you	PRON
abr-593	451	2	will	will	AUX
abr-593	451	3	see	see	VERB
abr-593	451	4	thereafter	thereafter	ADJ
abr-593	451	5	logo	logo	NOUN
abr-593	451	6	at	at	ADP
abr-593	451	7	the	the	DET
abr-593	451	8	checkout	checkout	NOUN
abr-593	451	9	or	or	CCONJ
abr-593	451	10	you	you	PRON
abr-593	451	11	can	can	AUX
abr-593	451	12	request	request	VERB
abr-593	451	13	a	a	DET
abr-593	451	14	virtual	virtual	ADJ
abr-593	451	15	card	card	NOUN
abr-593	451	16	in	in	ADP
abr-593	451	17	our	our	PRON
abr-593	451	18	app	app	NOUN
abr-593	451	19	.	.	PUNCT
abr-593	452	1	unlike	unlike	ADP
abr-593	452	2	credit	credit	NOUN
abr-593	452	3	cards	card	NOUN
abr-593	452	4	,	,	PUNCT
abr-593	452	5	thereafter	thereafter	ADV
abr-593	452	6	does	do	AUX
abr-593	452	7	not	not	PART
abr-593	452	8	impact	impact	VERB
abr-593	452	9	your	your	PRON
abr-593	452	10	credit	credit	NOUN
abr-593	452	11	score	score	NOUN
abr-593	452	12	and	and	CCONJ
abr-593	452	13	you	you	PRON
abr-593	452	14	will	will	AUX
abr-593	452	15	never	never	ADV
abr-593	452	16	owe	owe	VERB
abr-593	452	17	more	more	ADJ
abr-593	452	18	than	than	ADP
abr-593	452	19	what	what	PRON
abr-593	452	20	you	you	PRON
abr-593	452	21	agree	agree	VERB
abr-593	452	22	to	to	PART
abr-593	452	23	upfront	upfront	VERB
abr-593	452	24	.	.	PUNCT
abr-593	453	1	payments	payment	NOUN
abr-593	453	2	are	be	AUX
abr-593	453	3	made	make	VERB
abr-593	453	4	simpler	simple	ADJ
abr-593	453	5	with	with	ADP
abr-593	453	6	thereafter	thereafter	ADV
abr-593	453	7	.	.	PUNCT
abr-593	454	1	bnpl	bnpl	PROPN
abr-593	454	2	collective	collective	ADJ
abr-593	454	3	brand	brand	NOUN
abr-593	454	4	condition	condition	NOUN
abr-593	454	5	thereafter	thereafter	ADV
abr-593	454	6	thereafter	thereafter	ADV
abr-593	454	7	is	be	AUX
abr-593	454	8	the	the	DET
abr-593	454	9	latest	late	ADJ
abr-593	454	10	buy	buy	NOUN
abr-593	454	11	now	now	ADV
abr-593	454	12	pay	pay	VERB
abr-593	454	13	later	later	ADJ
abr-593	454	14	service	service	NOUN
abr-593	454	15	available	available	ADJ
abr-593	454	16	through	through	ADP
abr-593	454	17	various	various	ADJ
abr-593	454	18	big	big	ADJ
abr-593	454	19	retailers	retailer	NOUN
abr-593	454	20	.	.	PUNCT
abr-593	455	1	thereafter	thereafter	ADV
abr-593	455	2	is	be	AUX
abr-593	455	3	a	a	DET
abr-593	455	4	smart	smart	ADJ
abr-593	455	5	way	way	NOUN
abr-593	455	6	to	to	PART
abr-593	455	7	pay	pay	VERB
abr-593	455	8	over	over	ADP
abr-593	455	9	time	time	NOUN
abr-593	455	10	with	with	ADP
abr-593	455	11	no	no	DET
abr-593	455	12	late	late	ADJ
abr-593	455	13	fees	fee	NOUN
abr-593	455	14	or	or	CCONJ
abr-593	455	15	hidden	hidden	ADJ
abr-593	455	16	fees	fee	NOUN
abr-593	455	17	so	so	SCONJ
abr-593	455	18	you	you	PRON
abr-593	455	19	can	can	AUX
abr-593	455	20	get	get	VERB
abr-593	455	21	things	thing	NOUN
abr-593	455	22	you	you	PRON
abr-593	455	23	love	love	VERB
abr-593	455	24	without	without	ADP
abr-593	455	25	breaking	break	VERB
abr-593	455	26	your	your	PRON
abr-593	455	27	budget	budget	NOUN
abr-593	455	28	.	.	PUNCT
abr-593	456	1	thereafter	thereafter	ADV
abr-593	456	2	allows	allow	VERB
abr-593	456	3	you	you	PRON
abr-593	456	4	to	to	PART
abr-593	456	5	pay	pay	VERB
abr-593	456	6	in	in	ADP
abr-593	456	7	4	4	NUM
abr-593	456	8	simple	simple	ADJ
abr-593	456	9	payments	payment	NOUN
abr-593	456	10	every	every	DET
abr-593	456	11	two	two	NUM
abr-593	456	12	weeks	week	NOUN
abr-593	456	13	.	.	PUNCT
abr-593	457	1	shop	shop	NOUN
abr-593	457	2	at	at	ADP
abr-593	457	3	your	your	PRON
abr-593	457	4	favorite	favorite	ADJ
abr-593	457	5	online	online	NOUN
abr-593	457	6	or	or	CCONJ
abr-593	457	7	in	in	ADP
abr-593	457	8	-	-	PUNCT
abr-593	457	9	store	store	NOUN
abr-593	457	10	merchants	merchant	NOUN
abr-593	457	11	with	with	ADP
abr-593	457	12	thereafter	thereafter	ADV
abr-593	457	13	.	.	PUNCT
abr-593	458	1	you	you	PRON
abr-593	458	2	will	will	AUX
abr-593	458	3	see	see	VERB
abr-593	458	4	thereafter	thereafter	ADV
abr-593	458	5	$	$	SYM
abr-593	458	6	$	$	SYM
abr-593	458	7	$	$	SYM
abr-593	458	8	$	$	SYM
abr-593	458	9	18	18	NUM
abr-593	458	10	logo	logo	NOUN
abr-593	458	11	at	at	ADP
abr-593	458	12	the	the	DET
abr-593	458	13	checkout	checkout	NOUN
abr-593	458	14	or	or	CCONJ
abr-593	458	15	you	you	PRON
abr-593	458	16	can	can	AUX
abr-593	458	17	request	request	VERB
abr-593	458	18	a	a	DET
abr-593	458	19	virtual	virtual	ADJ
abr-593	458	20	card	card	NOUN
abr-593	458	21	in	in	ADP
abr-593	458	22	our	our	PRON
abr-593	458	23	app	app	NOUN
abr-593	458	24	.	.	PUNCT
abr-593	459	1	unlike	unlike	ADP
abr-593	459	2	credit	credit	NOUN
abr-593	459	3	cards	card	NOUN
abr-593	459	4	,	,	PUNCT
abr-593	459	5	thereafter	thereafter	ADV
abr-593	459	6	does	do	AUX
abr-593	459	7	not	not	PART
abr-593	459	8	impact	impact	VERB
abr-593	459	9	your	your	PRON
abr-593	459	10	credit	credit	NOUN
abr-593	459	11	score	score	NOUN
abr-593	459	12	and	and	CCONJ
abr-593	459	13	you	you	PRON
abr-593	459	14	will	will	AUX
abr-593	459	15	never	never	ADV
abr-593	459	16	owe	owe	VERB
abr-593	459	17	more	more	ADJ
abr-593	459	18	than	than	ADP
abr-593	459	19	what	what	PRON
abr-593	459	20	you	you	PRON
abr-593	459	21	agree	agree	VERB
abr-593	459	22	to	to	PART
abr-593	459	23	upfront	upfront	VERB
abr-593	459	24	.	.	PUNCT
abr-593	460	1	payments	payment	NOUN
abr-593	460	2	are	be	AUX
abr-593	460	3	made	make	VERB
abr-593	460	4	simpler	simple	ADJ
abr-593	460	5	with	with	ADP
abr-593	460	6	thereafter	thereafter	ADV
abr-593	460	7	.	.	PUNCT
abr-593	461	1	money	money	NOUN
abr-593	461	2	donation	donation	VERB
abr-593	461	3	solo	solo	ADJ
abr-593	461	4	brand	brand	NOUN
abr-593	461	5	condition	condition	NOUN
abr-593	461	6	every	every	DET
abr-593	461	7	child	child	NOUN
abr-593	461	8	needs	need	VERB
abr-593	461	9	a	a	DET
abr-593	461	10	safe	safe	ADJ
abr-593	461	11	,	,	PUNCT
abr-593	461	12	nurturing	nurture	VERB
abr-593	461	13	place	place	NOUN
abr-593	461	14	to	to	PART
abr-593	461	15	call	call	VERB
abr-593	461	16	home	home	NOUN
abr-593	461	17	,	,	PUNCT
abr-593	461	18	and	and	CCONJ
abr-593	461	19	the	the	DET
abr-593	461	20	chance	chance	NOUN
abr-593	461	21	to	to	PART
abr-593	461	22	achieve	achieve	VERB
abr-593	461	23	its	its	PRON
abr-593	461	24	potential	potential	NOUN
abr-593	461	25	through	through	ADP
abr-593	461	26	education	education	NOUN
abr-593	461	27	.	.	PUNCT
abr-593	462	1	sadly	sadly	ADV
abr-593	462	2	,	,	PUNCT
abr-593	462	3	not	not	PART
abr-593	462	4	every	every	DET
abr-593	462	5	child	child	NOUN
abr-593	462	6	is	be	AUX
abr-593	462	7	so	so	ADV
abr-593	462	8	fortunate	fortunate	ADJ
abr-593	462	9	.	.	PUNCT
abr-593	463	1	child	child	NOUN
abr-593	463	2	’s	’s	PART
abr-593	463	3	dream	dream	NOUN
abr-593	463	4	has	have	AUX
abr-593	463	5	cared	care	VERB
abr-593	463	6	for	for	ADP
abr-593	463	7	orphans	orphan	NOUN
abr-593	463	8	and	and	CCONJ
abr-593	463	9	vulnerable	vulnerable	ADJ
abr-593	463	10	children	child	NOUN
abr-593	463	11	around	around	ADP
abr-593	463	12	the	the	DET
abr-593	463	13	world	world	NOUN
abr-593	463	14	since	since	SCONJ
abr-593	463	15	1965	1965	NUM
abr-593	463	16	.	.	PUNCT
abr-593	464	1	the	the	DET
abr-593	464	2	organization	organization	NOUN
abr-593	464	3	helps	help	VERB
abr-593	464	4	the	the	DET
abr-593	464	5	most	most	ADV
abr-593	464	6	desperate	desperate	ADJ
abr-593	464	7	children	child	NOUN
abr-593	464	8	—	—	PUNCT
abr-593	464	9	orphans	orphan	NOUN
abr-593	464	10	,	,	PUNCT
abr-593	464	11	unwanted	unwanted	ADJ
abr-593	464	12	girls	girl	NOUN
abr-593	464	13	,	,	PUNCT
abr-593	464	14	abandoned	abandon	VERB
abr-593	464	15	or	or	CCONJ
abr-593	464	16	abused	abuse	VERB
abr-593	464	17	children	child	NOUN
abr-593	464	18	,	,	PUNCT
abr-593	464	19	and	and	CCONJ
abr-593	464	20	children	child	NOUN
abr-593	464	21	with	with	ADP
abr-593	464	22	hiv	hiv	PROPN
abr-593	464	23	/	/	SYM
abr-593	464	24	aids	aids	PROPN
abr-593	464	25	.	.	PUNCT
abr-593	465	1	your	your	PRON
abr-593	465	2	donation	donation	NOUN
abr-593	465	3	will	will	AUX
abr-593	465	4	go	go	VERB
abr-593	465	5	towards	towards	ADP
abr-593	465	6	:	:	PUNCT
abr-593	465	7	1	1	X
abr-593	465	8	.	.	X
abr-593	465	9	scholarships	scholarship	NOUN
abr-593	465	10	to	to	ADP
abr-593	465	11	promising	promise	VERB
abr-593	465	12	students	student	NOUN
abr-593	465	13	who	who	PRON
abr-593	465	14	can	can	AUX
abr-593	465	15	not	not	PART
abr-593	465	16	afford	afford	VERB
abr-593	465	17	higher	high	ADJ
abr-593	465	18	education	education	NOUN
abr-593	465	19	.	.	PUNCT
abr-593	466	1	with	with	ADP
abr-593	466	2	your	your	PRON
abr-593	466	3	help	help	NOUN
abr-593	466	4	,	,	PUNCT
abr-593	466	5	a	a	DET
abr-593	466	6	student	student	NOUN
abr-593	466	7	can	can	AUX
abr-593	466	8	earn	earn	VERB
abr-593	466	9	a	a	DET
abr-593	466	10	degree	degree	NOUN
abr-593	466	11	and	and	CCONJ
abr-593	466	12	break	break	VERB
abr-593	466	13	the	the	DET
abr-593	466	14	cycle	cycle	NOUN
abr-593	466	15	of	of	ADP
abr-593	466	16	poverty	poverty	NOUN
abr-593	466	17	.	.	PUNCT
abr-593	467	1	2	2	X
abr-593	467	2	.	.	X
abr-593	467	3	funds	fund	NOUN
abr-593	467	4	for	for	ADP
abr-593	467	5	home	home	NOUN
abr-593	467	6	improvement	improvement	NOUN
abr-593	467	7	focusing	focus	VERB
abr-593	467	8	on	on	ADP
abr-593	467	9	toilets	toilet	NOUN
abr-593	467	10	,	,	PUNCT
abr-593	467	11	clean	clean	ADJ
abr-593	467	12	water	water	NOUN
abr-593	467	13	,	,	PUNCT
abr-593	467	14	beds	bed	NOUN
abr-593	467	15	with	with	ADP
abr-593	467	16	mosquito	mosquito	ADJ
abr-593	467	17	nets	net	NOUN
abr-593	467	18	,	,	PUNCT
abr-593	467	19	libraries	library	NOUN
abr-593	467	20	,	,	PUNCT
abr-593	467	21	and	and	CCONJ
abr-593	467	22	playground	playground	NOUN
abr-593	467	23	equipment	equipment	NOUN
abr-593	467	24	.	.	PUNCT
abr-593	468	1	3	3	X
abr-593	468	2	.	.	X
abr-593	468	3	vulnerable	vulnerable	ADJ
abr-593	468	4	children	child	NOUN
abr-593	468	5	rescued	rescue	VERB
abr-593	468	6	from	from	ADP
abr-593	468	7	human	human	ADJ
abr-593	468	8	trafficking	trafficking	NOUN
abr-593	468	9	,	,	PUNCT
abr-593	468	10	exploitation	exploitation	NOUN
abr-593	468	11	,	,	PUNCT
abr-593	468	12	and	and	CCONJ
abr-593	468	13	illegal	illegal	ADJ
abr-593	468	14	child	child	NOUN
abr-593	468	15	marriage	marriage	NOUN
abr-593	468	16	.	.	PUNCT
abr-593	469	1	you	you	PRON
abr-593	469	2	can	can	AUX
abr-593	469	3	change	change	VERB
abr-593	469	4	a	a	DET
abr-593	469	5	child	child	NOUN
abr-593	469	6	’s	’s	PART
abr-593	469	7	life	life	NOUN
abr-593	469	8	forever	forever	ADV
abr-593	469	9	.	.	PUNCT
abr-593	470	1	money	money	NOUN
abr-593	470	2	donation	donation	VERB
abr-593	470	3	collective	collective	ADJ
abr-593	470	4	brand	brand	NOUN
abr-593	470	5	condition	condition	NOUN
abr-593	470	6	every	every	DET
abr-593	470	7	child	child	NOUN
abr-593	470	8	needs	need	VERB
abr-593	470	9	a	a	DET
abr-593	470	10	safe	safe	ADJ
abr-593	470	11	,	,	PUNCT
abr-593	470	12	nurturing	nurture	VERB
abr-593	470	13	place	place	NOUN
abr-593	470	14	to	to	PART
abr-593	470	15	call	call	VERB
abr-593	470	16	home	home	NOUN
abr-593	470	17	,	,	PUNCT
abr-593	470	18	and	and	CCONJ
abr-593	470	19	the	the	DET
abr-593	470	20	chance	chance	NOUN
abr-593	470	21	to	to	PART
abr-593	470	22	achieve	achieve	VERB
abr-593	470	23	its	its	PRON
abr-593	470	24	potential	potential	NOUN
abr-593	470	25	through	through	ADP
abr-593	470	26	education	education	NOUN
abr-593	470	27	.	.	PUNCT
abr-593	471	1	sadly	sadly	ADV
abr-593	471	2	,	,	PUNCT
abr-593	471	3	not	not	PART
abr-593	471	4	every	every	DET
abr-593	471	5	child	child	NOUN
abr-593	471	6	is	be	AUX
abr-593	471	7	so	so	ADV
abr-593	471	8	fortunate	fortunate	ADJ
abr-593	471	9	.	.	PUNCT
abr-593	472	1	children	child	NOUN
abr-593	472	2	’s	’s	PART
abr-593	472	3	dream	dream	NOUN
abr-593	472	4	has	have	AUX
abr-593	472	5	cared	care	VERB
abr-593	472	6	for	for	ADP
abr-593	472	7	orphans	orphan	NOUN
abr-593	472	8	and	and	CCONJ
abr-593	472	9	vulnerable	vulnerable	ADJ
abr-593	472	10	children	child	NOUN
abr-593	472	11	around	around	ADP
abr-593	472	12	the	the	DET
abr-593	472	13	world	world	NOUN
abr-593	472	14	since	since	SCONJ
abr-593	472	15	1965	1965	NUM
abr-593	472	16	.	.	PUNCT
abr-593	473	1	the	the	DET
abr-593	473	2	organization	organization	NOUN
abr-593	473	3	helps	help	VERB
abr-593	473	4	the	the	DET
abr-593	473	5	most	most	ADV
abr-593	473	6	desperate	desperate	ADJ
abr-593	473	7	♥	♥	PROPN
abr-593	473	8	♥	♥	PROPN
abr-593	473	9	♥	♥	PROPN
abr-593	473	10	children	child	NOUN
abr-593	473	11	’s	’s	PART
abr-593	473	12	dream	dream	NOUN
abr-593	473	13	♥	♥	PROPN
abr-593	473	14	♥	♥	PROPN
abr-593	473	15	♥	♥	PROPN
abr-593	473	16	♥	♥	PROPN
abr-593	473	17	♥	♥	PROPN
abr-593	473	18	♥	♥	PROPN
abr-593	473	19	child	child	NOUN
abr-593	473	20	’s	’s	PART
abr-593	473	21	dream	dream	NOUN
abr-593	473	22	♥	♥	PROPN
abr-593	473	23	♥	♥	PROPN
abr-593	473	24	♥	♥	PROPN
abr-593	473	25	19	19	NUM
abr-593	473	26	children	child	NOUN
abr-593	473	27	—	—	PUNCT
abr-593	473	28	orphans	orphan	NOUN
abr-593	473	29	,	,	PUNCT
abr-593	473	30	unwanted	unwanted	ADJ
abr-593	473	31	girls	girl	NOUN
abr-593	473	32	,	,	PUNCT
abr-593	473	33	abandoned	abandon	VERB
abr-593	473	34	or	or	CCONJ
abr-593	473	35	abused	abuse	VERB
abr-593	473	36	children	child	NOUN
abr-593	473	37	,	,	PUNCT
abr-593	473	38	and	and	CCONJ
abr-593	473	39	children	child	NOUN
abr-593	473	40	with	with	ADP
abr-593	473	41	hiv	hiv	PROPN
abr-593	473	42	/	/	SYM
abr-593	473	43	aids	aids	PROPN
abr-593	473	44	.	.	PUNCT
abr-593	474	1	your	your	PRON
abr-593	474	2	donation	donation	NOUN
abr-593	474	3	will	will	AUX
abr-593	474	4	go	go	VERB
abr-593	474	5	towards	towards	ADP
abr-593	474	6	:	:	PUNCT
abr-593	474	7	1	1	X
abr-593	474	8	.	.	X
abr-593	474	9	scholarships	scholarship	NOUN
abr-593	474	10	to	to	ADP
abr-593	474	11	promising	promise	VERB
abr-593	474	12	students	student	NOUN
abr-593	474	13	who	who	PRON
abr-593	474	14	can	can	AUX
abr-593	474	15	not	not	PART
abr-593	474	16	afford	afford	VERB
abr-593	474	17	higher	high	ADJ
abr-593	474	18	education	education	NOUN
abr-593	474	19	.	.	PUNCT
abr-593	475	1	with	with	ADP
abr-593	475	2	your	your	PRON
abr-593	475	3	help	help	NOUN
abr-593	475	4	,	,	PUNCT
abr-593	475	5	a	a	DET
abr-593	475	6	student	student	NOUN
abr-593	475	7	can	can	AUX
abr-593	475	8	earn	earn	VERB
abr-593	475	9	a	a	DET
abr-593	475	10	degree	degree	NOUN
abr-593	475	11	and	and	CCONJ
abr-593	475	12	break	break	VERB
abr-593	475	13	the	the	DET
abr-593	475	14	cycle	cycle	NOUN
abr-593	475	15	of	of	ADP
abr-593	475	16	poverty	poverty	NOUN
abr-593	475	17	.	.	PUNCT
abr-593	476	1	2	2	X
abr-593	476	2	.	.	X
abr-593	476	3	funds	fund	NOUN
abr-593	476	4	for	for	ADP
abr-593	476	5	home	home	NOUN
abr-593	476	6	improvement	improvement	NOUN
abr-593	476	7	focusing	focus	VERB
abr-593	476	8	on	on	ADP
abr-593	476	9	toilets	toilet	NOUN
abr-593	476	10	,	,	PUNCT
abr-593	476	11	clean	clean	ADJ
abr-593	476	12	water	water	NOUN
abr-593	476	13	,	,	PUNCT
abr-593	476	14	beds	bed	NOUN
abr-593	476	15	with	with	ADP
abr-593	476	16	mosquito	mosquito	ADJ
abr-593	476	17	nets	net	NOUN
abr-593	476	18	,	,	PUNCT
abr-593	476	19	libraries	library	NOUN
abr-593	476	20	,	,	PUNCT
abr-593	476	21	and	and	CCONJ
abr-593	476	22	playground	playground	NOUN
abr-593	476	23	equipment	equipment	NOUN
abr-593	476	24	.	.	PUNCT
abr-593	477	1	3	3	X
abr-593	477	2	.	.	X
abr-593	477	3	vulnerable	vulnerable	ADJ
abr-593	477	4	children	child	NOUN
abr-593	477	5	rescued	rescue	VERB
abr-593	477	6	from	from	ADP
abr-593	477	7	human	human	ADJ
abr-593	477	8	trafficking	trafficking	NOUN
abr-593	477	9	,	,	PUNCT
abr-593	477	10	exploitation	exploitation	NOUN
abr-593	477	11	,	,	PUNCT
abr-593	477	12	and	and	CCONJ
abr-593	477	13	illegal	illegal	ADJ
abr-593	477	14	child	child	NOUN
abr-593	477	15	marriage	marriage	NOUN
abr-593	477	16	.	.	PUNCT
abr-593	478	1	you	you	PRON
abr-593	478	2	can	can	AUX
abr-593	478	3	change	change	VERB
abr-593	478	4	a	a	DET
abr-593	478	5	child	child	NOUN
abr-593	478	6	’s	’s	PART
abr-593	478	7	life	life	NOUN
abr-593	478	8	forever	forever	ADV
abr-593	478	9	.	.	PUNCT
abr-593	479	1	measures	measure	NOUN
abr-593	479	2	adoption	adoption	NOUN
abr-593	479	3	likelihood	likelihood	NOUN
abr-593	479	4	(	(	PUNCT
abr-593	479	5	study	study	NOUN
abr-593	479	6	1	1	NUM
abr-593	479	7	)	)	PUNCT
abr-593	479	8	how	how	SCONJ
abr-593	479	9	likely	likely	ADV
abr-593	479	10	are	be	AUX
abr-593	479	11	you	you	PRON
abr-593	479	12	to	to	PART
abr-593	479	13	choose	choose	VERB
abr-593	479	14	thereafter	thereafter	ADV
abr-593	479	15	as	as	ADP
abr-593	479	16	your	your	PRON
abr-593	479	17	payment	payment	NOUN
abr-593	479	18	method	method	NOUN
abr-593	479	19	?	?	PUNCT
abr-593	480	1	(	(	PUNCT
abr-593	480	2	1	1	NUM
abr-593	480	3	=	=	SYM
abr-593	480	4	extremely	extremely	ADV
abr-593	480	5	unlikely	unlikely	ADJ
abr-593	480	6	,	,	PUNCT
abr-593	480	7	5	5	NUM
abr-593	480	8	=	=	SYM
abr-593	480	9	extremely	extremely	ADV
abr-593	480	10	likely	likely	ADJ
abr-593	480	11	)	)	PUNCT
abr-593	480	12	word	word	NOUN
abr-593	480	13	of	of	ADP
abr-593	480	14	mouth	mouth	NOUN
abr-593	480	15	(	(	PUNCT
abr-593	480	16	study	study	NOUN
abr-593	480	17	1	1	NUM
abr-593	480	18	)	)	PUNCT
abr-593	480	19	how	how	SCONJ
abr-593	480	20	likely	likely	ADV
abr-593	480	21	are	be	AUX
abr-593	480	22	you	you	PRON
abr-593	480	23	to	to	PART
abr-593	480	24	recommend	recommend	VERB
abr-593	480	25	or	or	CCONJ
abr-593	480	26	mention	mention	VERB
abr-593	480	27	this	this	DET
abr-593	480	28	new	new	ADJ
abr-593	480	29	bnpl	bnpl	PROPN
abr-593	480	30	brand	brand	NOUN
abr-593	480	31	to	to	ADP
abr-593	480	32	others	other	NOUN
abr-593	480	33	?	?	PUNCT
abr-593	481	1	(	(	PUNCT
abr-593	481	2	1	1	NUM
abr-593	481	3	=	=	SYM
abr-593	481	4	extremely	extremely	ADV
abr-593	481	5	unlikely	unlikely	ADJ
abr-593	481	6	,	,	PUNCT
abr-593	481	7	5	5	NUM
abr-593	481	8	=	=	SYM
abr-593	481	9	extremely	extremely	ADV
abr-593	481	10	likely	likely	ADJ
abr-593	481	11	)	)	PUNCT
abr-593	481	12	trust	trust	NOUN
abr-593	481	13	(	(	PUNCT
abr-593	481	14	studies	study	NOUN
abr-593	481	15	1	1	NUM
abr-593	481	16	&	&	CCONJ
abr-593	481	17	2	2	NUM
abr-593	481	18	)	)	PUNCT
abr-593	481	19	_	_	PUNCT
abr-593	482	1	_	_	PUNCT
abr-593	483	1	_	_	PUNCT
abr-593	484	1	_	_	PUNCT
abr-593	485	1	_	_	PUNCT
abr-593	486	1	_	_	PUNCT
abr-593	487	1	_	_	PUNCT
abr-593	488	1	_	_	PUNCT
abr-593	489	1	_	_	PUNCT
abr-593	490	1	_	_	PUNCT
abr-593	491	1	brand	brand	NOUN
abr-593	491	2	is	be	AUX
abr-593	491	3	trustworthy	trustworthy	ADJ
abr-593	491	4	.	.	PUNCT
abr-593	492	1	(	(	PUNCT
abr-593	492	2	1	1	NUM
abr-593	492	3	=	=	PRON
abr-593	492	4	strongly	strongly	ADV
abr-593	492	5	disagree	disagree	VERB
abr-593	492	6	,	,	PUNCT
abr-593	492	7	5	5	NUM
abr-593	492	8	=	=	PRON
abr-593	492	9	strongly	strongly	ADV
abr-593	492	10	agree	agree	VERB
abr-593	492	11	)	)	PUNCT
abr-593	492	12	money	money	NOUN
abr-593	492	13	donation	donation	NOUN
abr-593	492	14	likelihood	likelihood	NOUN
abr-593	492	15	(	(	PUNCT
abr-593	492	16	study	study	NOUN
abr-593	492	17	2	2	NUM
abr-593	492	18	)	)	PUNCT
abr-593	492	19	i	i	PRON
abr-593	492	20	will	will	AUX
abr-593	492	21	contribute	contribute	VERB
abr-593	492	22	some	some	DET
abr-593	492	23	money	money	NOUN
abr-593	492	24	to	to	ADP
abr-593	492	25	children	child	NOUN
abr-593	492	26	’s	’s	PART
abr-593	492	27	dream	dream	NOUN
abr-593	492	28	.	.	PUNCT
abr-593	493	1	(	(	PUNCT
abr-593	493	2	1	1	NUM
abr-593	493	3	=	=	SYM
abr-593	493	4	extremely	extremely	ADV
abr-593	493	5	unlikely	unlikely	ADJ
abr-593	493	6	,	,	PUNCT
abr-593	493	7	5	5	NUM
abr-593	493	8	=	=	SYM
abr-593	493	9	extremely	extremely	ADV
abr-593	493	10	likely	likely	ADJ
abr-593	493	11	)	)	PUNCT
abr-593	493	12	time	time	NOUN
abr-593	493	13	donation	donation	NOUN
abr-593	493	14	likelihood	likelihood	NOUN
abr-593	493	15	(	(	PUNCT
abr-593	493	16	study	study	NOUN
abr-593	493	17	2	2	NUM
abr-593	493	18	)	)	PUNCT
abr-593	493	19	i	i	PRON
abr-593	493	20	will	will	AUX
abr-593	493	21	contribute	contribute	VERB
abr-593	493	22	some	some	DET
abr-593	493	23	personal	personal	ADJ
abr-593	493	24	time	time	NOUN
abr-593	493	25	to	to	ADP
abr-593	493	26	children	child	NOUN
abr-593	493	27	’s	’s	PART
abr-593	493	28	dream	dream	NOUN
abr-593	493	29	.	.	PUNCT
abr-593	494	1	(	(	PUNCT
abr-593	494	2	1	1	NUM
abr-593	494	3	=	=	SYM
abr-593	494	4	extremely	extremely	ADV
abr-593	494	5	unlikely	unlikely	ADJ
abr-593	494	6	,	,	PUNCT
abr-593	494	7	5	5	NUM
abr-593	494	8	=	=	SYM
abr-593	494	9	extremely	extremely	ADV
abr-593	494	10	likely	likely	ADJ
abr-593	494	11	)	)	PUNCT