id	sid	tid	token	lemma	pos
abr-60	1	1	advances	advance	NOUN
abr-60	1	2	in	in	ADP
abr-60	1	3	business	business	NOUN
abr-60	1	4	research	research	NOUN
abr-60	1	5	2011	2011	NUM
abr-60	1	6	volume	volume	NOUN
abr-60	1	7	2.pdf	2.pdf	PROPN
abr-60	1	8	heller	heller	NOUN
abr-60	1	9	advances	advance	VERB
abr-60	1	10	in	in	ADP
abr-60	1	11	business	business	NOUN
abr-60	1	12	research	research	NOUN
abr-60	1	13	2011	2011	NUM
abr-60	1	14	,	,	PUNCT
abr-60	1	15	vol	vol	NOUN
abr-60	1	16	.	.	PROPN
abr-60	2	1	2	2	NUM
abr-60	2	2	,	,	PUNCT
abr-60	2	3	no	no	INTJ
abr-60	2	4	.	.	NOUN
abr-60	2	5	1	1	NUM
abr-60	2	6	,	,	PUNCT
abr-60	2	7	163	163	NUM
abr-60	2	8	-	-	SYM
abr-60	2	9	171	171	NUM
abr-60	2	10	163	163	NUM
abr-60	2	11	impact	impact	NOUN
abr-60	2	12	of	of	ADP
abr-60	2	13	strategic	strategic	ADJ
abr-60	2	14	cross	cross	ADJ
abr-60	2	15	-	-	ADJ
abr-60	2	16	sector	sector	ADJ
abr-60	2	17	brand	brand	NOUN
abr-60	2	18	alliances	alliance	NOUN
abr-60	2	19	on	on	ADP
abr-60	2	20	consumer	consumer	NOUN
abr-60	2	21	behavior	behavior	NOUN
abr-60	2	22	in	in	ADP
abr-60	2	23	a	a	DET
abr-60	2	24	recession	recession	NOUN
abr-60	2	25	nathan	nathan	PROPN
abr-60	2	26	heller	heller	PROPN
abr-60	2	27	,	,	PUNCT
abr-60	2	28	tarleton	tarleton	PROPN
abr-60	2	29	state	state	PROPN
abr-60	2	30	university	university	PROPN
abr-60	2	31	like	like	ADP
abr-60	2	32	many	many	ADJ
abr-60	2	33	organizations	organization	NOUN
abr-60	2	34	in	in	ADP
abr-60	2	35	an	an	DET
abr-60	2	36	economic	economic	ADJ
abr-60	2	37	downturn	downturn	NOUN
abr-60	2	38	,	,	PUNCT
abr-60	2	39	such	such	ADJ
abr-60	2	40	as	as	ADP
abr-60	2	41	a	a	DET
abr-60	2	42	recession	recession	NOUN
abr-60	2	43	,	,	PUNCT
abr-60	2	44	nonprofits	nonprofit	NOUN
abr-60	2	45	have	have	AUX
abr-60	2	46	experienced	experience	VERB
abr-60	2	47	a	a	DET
abr-60	2	48	decrease	decrease	NOUN
abr-60	2	49	in	in	ADP
abr-60	2	50	donations	donation	NOUN
abr-60	2	51	from	from	ADP
abr-60	2	52	individuals	individual	NOUN
abr-60	2	53	,	,	PUNCT
abr-60	2	54	corporations	corporation	NOUN
abr-60	2	55	,	,	PUNCT
abr-60	2	56	and	and	CCONJ
abr-60	2	57	governmental	governmental	ADJ
abr-60	2	58	funding	funding	NOUN
abr-60	2	59	sources	source	NOUN
abr-60	2	60	.	.	PUNCT
abr-60	3	1	this	this	DET
abr-60	3	2	loss	loss	NOUN
abr-60	3	3	of	of	ADP
abr-60	3	4	funding	funding	NOUN
abr-60	3	5	has	have	AUX
abr-60	3	6	resulted	result	VERB
abr-60	3	7	in	in	ADP
abr-60	3	8	a	a	DET
abr-60	3	9	reduction	reduction	NOUN
abr-60	3	10	of	of	ADP
abr-60	3	11	services	service	NOUN
abr-60	3	12	offered	offer	VERB
abr-60	3	13	and	and	CCONJ
abr-60	3	14	in	in	ADP
abr-60	3	15	some	some	DET
abr-60	3	16	cases	case	NOUN
abr-60	3	17	closure	closure	NOUN
abr-60	3	18	.	.	PUNCT
abr-60	4	1	management	management	NOUN
abr-60	4	2	at	at	ADP
abr-60	4	3	nonprofit	nonprofit	ADJ
abr-60	4	4	organizations	organization	NOUN
abr-60	4	5	should	should	AUX
abr-60	4	6	study	study	VERB
abr-60	4	7	successful	successful	ADJ
abr-60	4	8	examples	example	NOUN
abr-60	4	9	of	of	ADP
abr-60	4	10	cross	cross	NOUN
abr-60	4	11	sector	sector	NOUN
abr-60	4	12	marketing	marketing	NOUN
abr-60	4	13	alliances	alliance	NOUN
abr-60	4	14	and	and	CCONJ
abr-60	4	15	strategically	strategically	ADV
abr-60	4	16	replicate	replicate	VERB
abr-60	4	17	them	they	PRON
abr-60	4	18	with	with	ADP
abr-60	4	19	private	private	ADJ
abr-60	4	20	sector	sector	NOUN
abr-60	4	21	organizations	organization	NOUN
abr-60	4	22	.	.	PUNCT
abr-60	5	1	this	this	PRON
abr-60	5	2	is	be	AUX
abr-60	5	3	achieved	achieve	VERB
abr-60	5	4	via	via	ADP
abr-60	5	5	cause	cause	NOUN
abr-60	5	6	-	-	PUNCT
abr-60	5	7	related	relate	VERB
abr-60	5	8	marketing	marketing	NOUN
abr-60	5	9	,	,	PUNCT
abr-60	5	10	a	a	DET
abr-60	5	11	commercial	commercial	ADJ
abr-60	5	12	partnership	partnership	NOUN
abr-60	5	13	between	between	ADP
abr-60	5	14	a	a	DET
abr-60	5	15	nonprofit	nonprofit	ADJ
abr-60	5	16	organization	organization	NOUN
abr-60	5	17	and	and	CCONJ
abr-60	5	18	a	a	DET
abr-60	5	19	private	private	ADJ
abr-60	5	20	sector	sector	NOUN
abr-60	5	21	business	business	NOUN
abr-60	5	22	.	.	PUNCT
abr-60	6	1	seven	seven	NUM
abr-60	6	2	fictional	fictional	ADJ
abr-60	6	3	organizations	organization	NOUN
abr-60	6	4	were	be	AUX
abr-60	6	5	created	create	VERB
abr-60	6	6	for	for	ADP
abr-60	6	7	the	the	DET
abr-60	6	8	current	current	ADJ
abr-60	6	9	study	study	NOUN
abr-60	6	10	to	to	PART
abr-60	6	11	avoid	avoid	VERB
abr-60	6	12	preconceived	preconceived	ADJ
abr-60	6	13	notions	notion	NOUN
abr-60	6	14	.	.	PUNCT
abr-60	7	1	comparisons	comparison	NOUN
abr-60	7	2	were	be	AUX
abr-60	7	3	completed	complete	VERB
abr-60	7	4	between	between	ADP
abr-60	7	5	private	private	ADJ
abr-60	7	6	sector	sector	NOUN
abr-60	7	7	and	and	CCONJ
abr-60	7	8	nonprofit	nonprofit	ADJ
abr-60	7	9	sector	sector	NOUN
abr-60	7	10	organizations	organization	NOUN
abr-60	7	11	.	.	PUNCT
abr-60	8	1	additionally	additionally	ADV
abr-60	8	2	,	,	PUNCT
abr-60	8	3	comparisons	comparison	NOUN
abr-60	8	4	were	be	AUX
abr-60	8	5	made	make	VERB
abr-60	8	6	between	between	ADP
abr-60	8	7	mixed	mixed	ADJ
abr-60	8	8	strategic	strategic	ADJ
abr-60	8	9	alliances	alliance	NOUN
abr-60	8	10	of	of	ADP
abr-60	8	11	organizations	organization	NOUN
abr-60	8	12	with	with	ADP
abr-60	8	13	a	a	DET
abr-60	8	14	positive	positive	ADJ
abr-60	8	15	image	image	NOUN
abr-60	8	16	and	and	CCONJ
abr-60	8	17	those	those	PRON
abr-60	8	18	with	with	ADP
abr-60	8	19	a	a	DET
abr-60	8	20	negative	negative	ADJ
abr-60	8	21	image	image	NOUN
abr-60	8	22	which	which	PRON
abr-60	8	23	examine	examine	VERB
abr-60	8	24	the	the	DET
abr-60	8	25	impact	impact	NOUN
abr-60	8	26	of	of	ADP
abr-60	8	27	strategic	strategic	ADJ
abr-60	8	28	alliances	alliance	NOUN
abr-60	8	29	between	between	ADP
abr-60	8	30	private	private	ADJ
abr-60	8	31	and	and	CCONJ
abr-60	8	32	nonprofit	nonprofit	ADJ
abr-60	8	33	organizations	organization	NOUN
abr-60	8	34	.	.	PUNCT
abr-60	9	1	the	the	DET
abr-60	9	2	measurements	measurement	NOUN
abr-60	9	3	were	be	AUX
abr-60	9	4	a	a	DET
abr-60	9	5	respondent	respondent	NOUN
abr-60	9	6	’s	’s	PART
abr-60	9	7	willingness	willingness	NOUN
abr-60	9	8	to	to	PART
abr-60	9	9	contribute	contribute	VERB
abr-60	9	10	to	to	ADP
abr-60	9	11	or	or	CCONJ
abr-60	9	12	purchase	purchase	VERB
abr-60	9	13	from	from	ADP
abr-60	9	14	the	the	DET
abr-60	9	15	firms	firm	NOUN
abr-60	9	16	.	.	PUNCT
abr-60	10	1	results	result	NOUN
abr-60	10	2	indicate	indicate	VERB
abr-60	10	3	that	that	SCONJ
abr-60	10	4	a	a	DET
abr-60	10	5	firm	firm	NOUN
abr-60	10	6	’s	’s	PART
abr-60	10	7	image	image	NOUN
abr-60	10	8	influences	influence	VERB
abr-60	10	9	the	the	DET
abr-60	10	10	willingness	willingness	NOUN
abr-60	10	11	of	of	ADP
abr-60	10	12	the	the	DET
abr-60	10	13	respondents	respondent	NOUN
abr-60	10	14	to	to	PART
abr-60	10	15	support	support	VERB
abr-60	10	16	the	the	DET
abr-60	10	17	organization	organization	NOUN
abr-60	10	18	through	through	ADP
abr-60	10	19	donations	donation	NOUN
abr-60	10	20	or	or	CCONJ
abr-60	10	21	purchases	purchase	NOUN
abr-60	10	22	in	in	ADP
abr-60	10	23	both	both	CCONJ
abr-60	10	24	the	the	DET
abr-60	10	25	individual	individual	ADJ
abr-60	10	26	firm	firm	NOUN
abr-60	10	27	and	and	CCONJ
abr-60	10	28	strategic	strategic	ADJ
abr-60	10	29	alliance	alliance	NOUN
abr-60	10	30	scenarios	scenario	NOUN
abr-60	10	31	.	.	PUNCT
abr-60	11	1	nonprofit	nonprofit	ADJ
abr-60	11	2	organizations	organization	NOUN
abr-60	11	3	experienced	experience	VERB
abr-60	11	4	a	a	DET
abr-60	11	5	decrease	decrease	NOUN
abr-60	11	6	in	in	ADP
abr-60	11	7	corporate	corporate	ADJ
abr-60	11	8	and	and	CCONJ
abr-60	11	9	individual	individual	ADJ
abr-60	11	10	charitable	charitable	ADJ
abr-60	11	11	donations	donation	NOUN
abr-60	11	12	and	and	CCONJ
abr-60	11	13	the	the	DET
abr-60	11	14	loss	loss	NOUN
abr-60	11	15	of	of	ADP
abr-60	11	16	government	government	NOUN
abr-60	11	17	funding	funding	NOUN
abr-60	11	18	resulting	result	VERB
abr-60	11	19	in	in	ADP
abr-60	11	20	slashed	slashed	ADJ
abr-60	11	21	budgets	budget	NOUN
abr-60	11	22	,	,	PUNCT
abr-60	11	23	a	a	DET
abr-60	11	24	reduction	reduction	NOUN
abr-60	11	25	of	of	ADP
abr-60	11	26	services	service	NOUN
abr-60	11	27	offered	offer	VERB
abr-60	11	28	and	and	CCONJ
abr-60	11	29	in	in	ADP
abr-60	11	30	some	some	DET
abr-60	11	31	cases	case	NOUN
abr-60	11	32	closure	closure	NOUN
abr-60	11	33	(	(	PUNCT
abr-60	11	34	hrywna	hrywna	NOUN
abr-60	11	35	,	,	PUNCT
abr-60	11	36	2006	2006	NUM
abr-60	11	37	)	)	PUNCT
abr-60	11	38	.	.	PUNCT
abr-60	12	1	stories	story	NOUN
abr-60	12	2	from	from	ADP
abr-60	12	3	across	across	ADP
abr-60	12	4	the	the	DET
abr-60	12	5	country	country	NOUN
abr-60	12	6	indicate	indicate	VERB
abr-60	12	7	that	that	SCONJ
abr-60	12	8	for	for	SCONJ
abr-60	12	9	many	many	ADJ
abr-60	12	10	of	of	ADP
abr-60	12	11	these	these	DET
abr-60	12	12	charitable	charitable	ADJ
abr-60	12	13	organizations	organization	NOUN
abr-60	12	14	to	to	PART
abr-60	12	15	survive	survive	VERB
abr-60	12	16	in	in	ADP
abr-60	12	17	the	the	DET
abr-60	12	18	current	current	ADJ
abr-60	12	19	economy	economy	NOUN
abr-60	12	20	they	they	PRON
abr-60	12	21	will	will	AUX
abr-60	12	22	need	need	VERB
abr-60	12	23	to	to	PART
abr-60	12	24	regenerate	regenerate	VERB
abr-60	12	25	themselves	themselves	PRON
abr-60	12	26	fiscally	fiscally	ADV
abr-60	12	27	through	through	ADP
abr-60	12	28	new	new	ADJ
abr-60	12	29	avenues	avenue	NOUN
abr-60	12	30	of	of	ADP
abr-60	12	31	fund	fund	NOUN
abr-60	12	32	raising	raising	NOUN
abr-60	12	33	.	.	PUNCT
abr-60	13	1	management	management	NOUN
abr-60	13	2	at	at	ADP
abr-60	13	3	nonprofit	nonprofit	ADJ
abr-60	13	4	organizations	organization	NOUN
abr-60	13	5	should	should	AUX
abr-60	13	6	study	study	VERB
abr-60	13	7	successful	successful	ADJ
abr-60	13	8	examples	example	NOUN
abr-60	13	9	of	of	ADP
abr-60	13	10	cross	cross	NOUN
abr-60	13	11	sector	sector	NOUN
abr-60	13	12	marketing	marketing	NOUN
abr-60	13	13	alliances	alliance	NOUN
abr-60	13	14	and	and	CCONJ
abr-60	13	15	strategically	strategically	ADV
abr-60	13	16	replicate	replicate	VERB
abr-60	13	17	them	they	PRON
abr-60	13	18	with	with	ADP
abr-60	13	19	private	private	ADJ
abr-60	13	20	sector	sector	NOUN
abr-60	13	21	organizations	organization	NOUN
abr-60	13	22	.	.	PUNCT
abr-60	14	1	a	a	DET
abr-60	14	2	notable	notable	ADJ
abr-60	14	3	successful	successful	ADJ
abr-60	14	4	alliance	alliance	NOUN
abr-60	14	5	exists	exist	VERB
abr-60	14	6	between	between	ADP
abr-60	14	7	intel	intel	PROPN
abr-60	14	8	corporation	corporation	NOUN
abr-60	14	9	and	and	CCONJ
abr-60	14	10	the	the	DET
abr-60	14	11	united	united	ADJ
abr-60	14	12	way	way	PROPN
abr-60	14	13	.	.	PUNCT
abr-60	15	1	in	in	ADP
abr-60	15	2	the	the	DET
abr-60	15	3	2008	2008	NUM
abr-60	15	4	corporate	corporate	ADJ
abr-60	15	5	responsibility	responsibility	NOUN
abr-60	15	6	report	report	NOUN
abr-60	15	7	at	at	ADP
abr-60	15	8	intel	intel	PROPN
abr-60	15	9	reported	report	VERB
abr-60	15	10	…	…	PUNCT
abr-60	15	11	despite	despite	SCONJ
abr-60	15	12	economic	economic	ADJ
abr-60	15	13	uncertainty	uncertainty	NOUN
abr-60	15	14	,	,	PUNCT
abr-60	15	15	community	community	NOUN
abr-60	15	16	giving	give	VERB
abr-60	15	17	campaign	campaign	NOUN
abr-60	15	18	donations	donation	NOUN
abr-60	15	19	in	in	ADP
abr-60	15	20	2008	2008	NUM
abr-60	15	21	increased	increase	VERB
abr-60	15	22	10.5	10.5	NUM
abr-60	15	23	%	%	NOUN
abr-60	15	24	over	over	ADP
abr-60	15	25	2007	2007	NUM
abr-60	15	26	to	to	ADP
abr-60	15	27	a	a	DET
abr-60	15	28	record	record	NOUN
abr-60	15	29	$	$	SYM
abr-60	15	30	11.7	11.7	NUM
abr-60	15	31	million	million	NUM
abr-60	15	32	,	,	PUNCT
abr-60	15	33	including	include	VERB
abr-60	15	34	$	$	SYM
abr-60	15	35	622,000	622,000	NUM
abr-60	15	36	from	from	ADP
abr-60	15	37	intel	intel	PROPN
abr-60	15	38	retirees	retiree	NOUN
abr-60	15	39	.	.	PUNCT
abr-60	16	1	with	with	ADP
abr-60	16	2	the	the	DET
abr-60	16	3	intel	intel	PROPN
abr-60	16	4	foundation	foundation	PROPN
abr-60	16	5	match	match	PROPN
abr-60	16	6	,	,	PUNCT
abr-60	16	7	the	the	DET
abr-60	16	8	total	total	ADJ
abr-60	16	9	contribution	contribution	NOUN
abr-60	16	10	amounted	amount	VERB
abr-60	16	11	to	to	ADP
abr-60	16	12	more	more	ADJ
abr-60	16	13	than	than	ADP
abr-60	16	14	$	$	SYM
abr-60	16	15	22.5	22.5	NUM
abr-60	16	16	million	million	NUM
abr-60	16	17	.	.	PUNCT
abr-60	17	1	every	every	DET
abr-60	17	2	intel	intel	PROPN
abr-60	17	3	site	site	NOUN
abr-60	17	4	exceeded	exceed	VERB
abr-60	17	5	its	its	PRON
abr-60	17	6	goal	goal	NOUN
abr-60	17	7	.	.	PUNCT
abr-60	18	1	intel	intel	PROPN
abr-60	18	2	placed	place	VERB
abr-60	18	3	in	in	ADP
abr-60	18	4	the	the	DET
abr-60	18	5	top	top	ADJ
abr-60	18	6	10	10	NUM
abr-60	18	7	united	united	ADJ
abr-60	18	8	way	way	NOUN
abr-60	18	9	corporate	corporate	ADJ
abr-60	18	10	campaigns	campaign	NOUN
abr-60	18	11	in	in	ADP
abr-60	18	12	the	the	DET
abr-60	18	13	u.s	u.s	PROPN
abr-60	18	14	.	.	PROPN
abr-60	18	15	in	in	ADP
abr-60	18	16	2008	2008	NUM
abr-60	18	17	(	(	PUNCT
abr-60	18	18	intel	intel	PROPN
abr-60	18	19	corporation	corporation	NOUN
abr-60	18	20	,	,	PUNCT
abr-60	18	21	2009	2009	NUM
abr-60	18	22	)	)	PUNCT
abr-60	18	23	.	.	PUNCT
abr-60	19	1	the	the	DET
abr-60	19	2	marketing	marketing	NOUN
abr-60	19	3	discipline	discipline	NOUN
abr-60	19	4	is	be	AUX
abr-60	19	5	concerned	concern	VERB
abr-60	19	6	with	with	ADP
abr-60	19	7	influencing	influence	VERB
abr-60	19	8	consumer	consumer	NOUN
abr-60	19	9	behaviors	behavior	NOUN
abr-60	19	10	.	.	PUNCT
abr-60	20	1	in	in	ADP
abr-60	20	2	the	the	DET
abr-60	20	3	private	private	ADJ
abr-60	20	4	sector	sector	NOUN
abr-60	20	5	,	,	PUNCT
abr-60	20	6	this	this	PRON
abr-60	20	7	means	mean	VERB
abr-60	20	8	convincing	convince	VERB
abr-60	20	9	customers	customer	NOUN
abr-60	20	10	to	to	PART
abr-60	20	11	purchase	purchase	VERB
abr-60	20	12	a	a	DET
abr-60	20	13	particular	particular	ADJ
abr-60	20	14	product	product	NOUN
abr-60	20	15	or	or	CCONJ
abr-60	20	16	service	service	NOUN
abr-60	20	17	in	in	ADP
abr-60	20	18	lieu	lieu	NOUN
abr-60	20	19	of	of	ADP
abr-60	20	20	other	other	ADJ
abr-60	20	21	options	option	NOUN
abr-60	20	22	.	.	PUNCT
abr-60	21	1	it	it	PRON
abr-60	21	2	is	be	AUX
abr-60	21	3	also	also	ADV
abr-60	21	4	concerned	concerned	ADJ
abr-60	21	5	with	with	ADP
abr-60	21	6	influencing	influence	VERB
abr-60	21	7	retailers	retailer	NOUN
abr-60	21	8	to	to	PART
abr-60	21	9	stock	stock	VERB
abr-60	21	10	particular	particular	ADJ
abr-60	21	11	merchandise	merchandise	NOUN
abr-60	21	12	and	and	CCONJ
abr-60	21	13	through	through	ADP
abr-60	21	14	internal	internal	ADJ
abr-60	21	15	marketing	marketing	NOUN
abr-60	21	16	,	,	PUNCT
abr-60	21	17	ensuring	ensure	VERB
abr-60	21	18	that	that	SCONJ
abr-60	21	19	the	the	DET
abr-60	21	20	frontline	frontline	NOUN
abr-60	21	21	staff	staff	NOUN
abr-60	21	22	of	of	ADP
abr-60	21	23	service	service	NOUN
abr-60	21	24	organizations	organization	NOUN
abr-60	21	25	,	,	PUNCT
abr-60	21	26	whether	whether	SCONJ
abr-60	21	27	public	public	ADJ
abr-60	21	28	,	,	PUNCT
abr-60	21	29	nonprofit	nonprofit	ADJ
abr-60	21	30	,	,	PUNCT
abr-60	21	31	or	or	CCONJ
abr-60	21	32	private	private	ADJ
abr-60	21	33	,	,	PUNCT
abr-60	21	34	delivered	deliver	VERB
abr-60	21	35	exceptional	exceptional	ADJ
abr-60	21	36	customer	customer	NOUN
abr-60	21	37	service	service	NOUN
abr-60	21	38	.	.	PUNCT
abr-60	22	1	private	private	ADJ
abr-60	22	2	sector	sector	NOUN
abr-60	22	3	managers	manager	NOUN
abr-60	22	4	at	at	ADP
abr-60	22	5	all	all	DET
abr-60	22	6	levels	level	NOUN
abr-60	22	7	know	know	VERB
abr-60	22	8	that	that	SCONJ
abr-60	22	9	marketing	marketing	NOUN
abr-60	22	10	and	and	CCONJ
abr-60	22	11	a	a	DET
abr-60	22	12	customercentered	customercentere	VERB
abr-60	22	13	marketing	marketing	NOUN
abr-60	22	14	mindset	mindset	NOUN
abr-60	22	15	are	be	AUX
abr-60	22	16	crucial	crucial	ADJ
abr-60	22	17	to	to	ADP
abr-60	22	18	their	their	PRON
abr-60	22	19	success	success	NOUN
abr-60	22	20	.	.	PUNCT
abr-60	23	1	additionally	additionally	ADV
abr-60	23	2	,	,	PUNCT
abr-60	23	3	brand	brand	NOUN
abr-60	23	4	alliances	alliance	NOUN
abr-60	23	5	have	have	AUX
abr-60	23	6	increasingly	increasingly	ADV
abr-60	23	7	become	become	VERB
abr-60	23	8	an	an	DET
abr-60	23	9	effective	effective	ADJ
abr-60	23	10	strategy	strategy	NOUN
abr-60	23	11	to	to	PART
abr-60	23	12	leverage	leverage	VERB
abr-60	23	13	a	a	DET
abr-60	23	14	new	new	ADJ
abr-60	23	15	or	or	CCONJ
abr-60	23	16	unknown	unknown	ADJ
abr-60	23	17	brand	brand	NOUN
abr-60	23	18	(	(	PUNCT
abr-60	23	19	najam	najam	PROPN
abr-60	23	20	and	and	CCONJ
abr-60	23	21	rajesh	rajesh	PROPN
abr-60	23	22	,	,	PUNCT
abr-60	23	23	2008	2008	NUM
abr-60	23	24	)	)	PUNCT
abr-60	23	25	.	.	PUNCT
abr-60	24	1	there	there	PRON
abr-60	24	2	is	be	VERB
abr-60	24	3	an	an	DET
abr-60	24	4	increasing	increase	VERB
abr-60	24	5	perception	perception	NOUN
abr-60	24	6	that	that	SCONJ
abr-60	24	7	organizations	organization	NOUN
abr-60	24	8	across	across	ADP
abr-60	24	9	the	the	DET
abr-60	24	10	three	three	NUM
abr-60	24	11	sectors	sector	NOUN
abr-60	24	12	…	…	PUNCT
abr-60	24	13	can	can	AUX
abr-60	24	14	benefit	benefit	VERB
abr-60	24	15	by	by	ADP
abr-60	24	16	acting	act	VERB
abr-60	24	17	cooperatively	cooperatively	ADV
abr-60	24	18	,	,	PUNCT
abr-60	24	19	particularly	particularly	ADV
abr-60	24	20	through	through	ADP
abr-60	24	21	branding	branding	NOUN
abr-60	24	22	and	and	CCONJ
abr-60	24	23	forming	form	VERB
abr-60	24	24	alliances	alliance	NOUN
abr-60	24	25	”	"	PUNCT
abr-60	24	26	(	(	PUNCT
abr-60	24	27	heller	heller	NOUN
abr-60	24	28	,	,	PUNCT
abr-60	24	29	2008	2008	NUM
abr-60	24	30	)	)	PUNCT
abr-60	24	31	.	.	PUNCT
abr-60	25	1	research	research	NOUN
abr-60	25	2	has	have	AUX
abr-60	25	3	demonstrated	demonstrate	VERB
abr-60	25	4	the	the	DET
abr-60	25	5	importance	importance	NOUN
abr-60	25	6	of	of	ADP
abr-60	25	7	brands	brand	NOUN
abr-60	25	8	matching	match	VERB
abr-60	25	9	on	on	ADP
abr-60	25	10	abstract	abstract	ADJ
abr-60	25	11	measures	measure	NOUN
abr-60	25	12	for	for	ADP
abr-60	25	13	an	an	DET
abr-60	25	14	alliance	alliance	NOUN
abr-60	25	15	to	to	PART
abr-60	25	16	have	have	VERB
abr-60	25	17	success	success	NOUN
abr-60	25	18	.	.	PUNCT
abr-60	26	1	managers	manager	NOUN
abr-60	26	2	need	need	VERB
abr-60	26	3	to	to	PART
abr-60	26	4	recognize	recognize	VERB
abr-60	26	5	that	that	DET
abr-60	26	6	fit	fit	NOUN
abr-60	26	7	between	between	ADP
abr-60	26	8	brands	brand	NOUN
abr-60	26	9	in	in	ADP
abr-60	26	10	an	an	DET
abr-60	26	11	alliance	alliance	NOUN
abr-60	26	12	should	should	AUX
abr-60	26	13	not	not	PART
abr-60	26	14	only	only	ADV
abr-60	26	15	be	be	AUX
abr-60	26	16	on	on	ADP
abr-60	26	17	the	the	DET
abr-60	26	18	functional	functional	ADJ
abr-60	26	19	level	level	NOUN
abr-60	26	20	of	of	ADP
abr-60	26	21	skills	skill	NOUN
abr-60	26	22	and	and	CCONJ
abr-60	26	23	expertise	expertise	NOUN
abr-60	26	24	,	,	PUNCT
abr-60	26	25	etc	etc	X
abr-60	26	26	.	.	X
abr-60	26	27	,	,	PUNCT
abr-60	26	28	but	but	CCONJ
abr-60	26	29	also	also	ADV
abr-60	26	30	on	on	ADP
abr-60	26	31	the	the	DET
abr-60	26	32	abstract	abstract	ADJ
abr-60	26	33	level	level	NOUN
abr-60	26	34	with	with	ADP
abr-60	26	35	brands	brand	NOUN
abr-60	26	36	matching	match	VERB
abr-60	26	37	on	on	ADP
abr-60	26	38	a	a	DET
abr-60	26	39	personality	personality	NOUN
abr-60	26	40	dimension	dimension	NOUN
abr-60	26	41	giving	give	VERB
abr-60	26	42	stronger	strong	ADJ
abr-60	26	43	overall	overall	ADJ
abr-60	26	44	alliance	alliance	NOUN
abr-60	26	45	attitude	attitude	NOUN
abr-60	26	46	scores	score	NOUN
abr-60	26	47	.	.	PUNCT
abr-60	27	1	collaboration	collaboration	NOUN
abr-60	27	2	is	be	AUX
abr-60	27	3	a	a	DET
abr-60	27	4	mutually	mutually	ADV
abr-60	27	5	beneficial	beneficial	ADJ
abr-60	27	6	way	way	NOUN
abr-60	27	7	for	for	SCONJ
abr-60	27	8	both	both	DET
abr-60	27	9	brand	brand	NOUN
abr-60	27	10	alliance	alliance	NOUN
abr-60	27	11	partners	partner	NOUN
abr-60	27	12	to	to	PART
abr-60	27	13	leverage	leverage	VERB
abr-60	27	14	their	their	PRON
abr-60	27	15	brands	brand	NOUN
abr-60	27	16	through	through	ADP
abr-60	27	17	the	the	DET
abr-60	27	18	transfer	transfer	NOUN
abr-60	27	19	of	of	ADP
abr-60	27	20	established	establish	VERB
abr-60	27	21	brand	brand	NOUN
abr-60	27	22	attitudes	attitude	NOUN
abr-60	27	23	to	to	ADP
abr-60	27	24	new	new	ADJ
abr-60	27	25	relationship	relationship	NOUN
abr-60	27	26	partners	partner	NOUN
abr-60	27	27	”	"	PUNCT
abr-60	27	28	(	(	PUNCT
abr-60	27	29	dickinson	dickinson	NOUN
abr-60	27	30	and	and	CCONJ
abr-60	27	31	barker	barker	PROPN
abr-60	27	32	,	,	PUNCT
abr-60	27	33	2007	2007	NUM
abr-60	27	34	)	)	PUNCT
abr-60	27	35	.	.	PUNCT
abr-60	28	1	the	the	DET
abr-60	28	2	same	same	ADJ
abr-60	28	3	is	be	AUX
abr-60	28	4	true	true	ADJ
abr-60	28	5	in	in	ADP
abr-60	28	6	the	the	DET
abr-60	28	7	nonprofit	nonprofit	ADJ
abr-60	28	8	world	world	NOUN
abr-60	28	9	and	and	CCONJ
abr-60	28	10	in	in	ADP
abr-60	28	11	many	many	ADJ
abr-60	28	12	parts	part	NOUN
abr-60	28	13	of	of	ADP
abr-60	28	14	the	the	DET
abr-60	28	15	public	public	ADJ
abr-60	28	16	sector	sector	NOUN
abr-60	28	17	.	.	PUNCT
abr-60	29	1	public	public	ADJ
abr-60	29	2	and	and	CCONJ
abr-60	29	3	nonprofit	nonprofit	ADJ
abr-60	29	4	managers	manager	NOUN
abr-60	29	5	realize	realize	VERB
abr-60	29	6	that	that	SCONJ
abr-60	29	7	their	their	PRON
abr-60	29	8	missions	mission	NOUN
abr-60	29	9	involve	involve	VERB
abr-60	29	10	influencing	influence	VERB
abr-60	29	11	donors	donor	NOUN
abr-60	29	12	to	to	PART
abr-60	29	13	give	give	VERB
abr-60	29	14	,	,	PUNCT
abr-60	29	15	encouraging	encourage	VERB
abr-60	29	16	volunteers	volunteer	NOUN
abr-60	29	17	to	to	PART
abr-60	29	18	come	come	VERB
abr-60	29	19	forward	forward	ADV
abr-60	29	20	,	,	PUNCT
abr-60	29	21	convincing	convince	VERB
abr-60	29	22	clients	client	NOUN
abr-60	29	23	to	to	PART
abr-60	29	24	seek	seek	VERB
abr-60	29	25	help	help	NOUN
abr-60	29	26	,	,	PUNCT
abr-60	29	27	motivating	motivate	VERB
abr-60	29	28	staff	staff	NOUN
abr-60	29	29	to	to	PART
abr-60	29	30	be	be	AUX
abr-60	29	31	client	client	NOUN
abr-60	29	32	friendly	friendly	ADJ
abr-60	29	33	,	,	PUNCT
abr-60	29	34	and	and	CCONJ
abr-60	29	35	so	so	ADV
abr-60	29	36	on	on	ADV
abr-60	29	37	.	.	PUNCT
abr-60	30	1	therefore	therefore	ADV
abr-60	30	2	,	,	PUNCT
abr-60	30	3	marketing	marketing	NOUN
abr-60	30	4	and	and	CCONJ
abr-60	30	5	the	the	DET
abr-60	30	6	marketing	marketing	NOUN
abr-60	30	7	mindset	mindset	NOUN
abr-60	30	8	are	be	AUX
abr-60	30	9	critical	critical	ADJ
abr-60	30	10	for	for	ADP
abr-60	30	11	these	these	DET
abr-60	30	12	organizations	organization	NOUN
abr-60	30	13	as	as	ADV
abr-60	30	14	well	well	ADV
abr-60	30	15	.	.	PUNCT
abr-60	31	1	heller	heller	NOUN
abr-60	31	2	advances	advance	NOUN
abr-60	31	3	in	in	ADP
abr-60	31	4	business	business	NOUN
abr-60	31	5	research	research	NOUN
abr-60	31	6	2011	2011	NUM
abr-60	31	7	,	,	PUNCT
abr-60	31	8	vol	vol	NOUN
abr-60	31	9	.	.	PROPN
abr-60	32	1	2	2	NUM
abr-60	32	2	,	,	PUNCT
abr-60	32	3	no	no	INTJ
abr-60	32	4	.	.	NOUN
abr-60	32	5	1	1	NUM
abr-60	32	6	,	,	PUNCT
abr-60	32	7	163	163	NUM
abr-60	32	8	-	-	SYM
abr-60	32	9	171	171	NUM
abr-60	32	10	164	164	NUM
abr-60	32	11	knowing	know	VERB
abr-60	32	12	goals	goal	NOUN
abr-60	32	13	and	and	CCONJ
abr-60	32	14	missions	mission	NOUN
abr-60	32	15	can	can	AUX
abr-60	32	16	be	be	AUX
abr-60	32	17	aligned	align	VERB
abr-60	32	18	across	across	ADP
abr-60	32	19	sectors	sector	NOUN
abr-60	32	20	has	have	AUX
abr-60	32	21	made	make	VERB
abr-60	32	22	the	the	DET
abr-60	32	23	adoption	adoption	NOUN
abr-60	32	24	of	of	ADP
abr-60	32	25	such	such	ADJ
abr-60	32	26	strategies	strategy	NOUN
abr-60	32	27	into	into	ADP
abr-60	32	28	the	the	DET
abr-60	32	29	nonprofit	nonprofit	ADJ
abr-60	32	30	sector	sector	NOUN
abr-60	32	31	much	much	ADV
abr-60	32	32	easier	easy	ADJ
abr-60	32	33	.	.	PUNCT
abr-60	33	1	“	"	PUNCT
abr-60	33	2	the	the	DET
abr-60	33	3	substantial	substantial	ADJ
abr-60	33	4	similarities	similarity	NOUN
abr-60	33	5	between	between	ADP
abr-60	33	6	both	both	PRON
abr-60	33	7	(	(	PUNCT
abr-60	33	8	for	for	ADP
abr-60	33	9	-	-	PUNCT
abr-60	33	10	profit	profit	NOUN
abr-60	33	11	and	and	CCONJ
abr-60	33	12	nonprofit	nonprofit	ADJ
abr-60	33	13	)	)	PUNCT
abr-60	33	14	is	be	AUX
abr-60	33	15	that	that	SCONJ
abr-60	33	16	they	they	PRON
abr-60	33	17	exist	exist	VERB
abr-60	33	18	…	…	PUNCT
abr-60	33	19	to	to	PART
abr-60	33	20	supply	supply	VERB
abr-60	33	21	collective	collective	ADJ
abr-60	33	22	goods	good	NOUN
abr-60	33	23	or	or	CCONJ
abr-60	33	24	create	create	VERB
abr-60	33	25	some	some	DET
abr-60	33	26	sort	sort	NOUN
abr-60	33	27	of	of	ADP
abr-60	33	28	public	public	ADJ
abr-60	33	29	benefit	benefit	NOUN
abr-60	33	30	”	"	PUNCT
abr-60	33	31	(	(	PUNCT
abr-60	33	32	word	word	NOUN
abr-60	33	33	and	and	CCONJ
abr-60	33	34	park	park	NOUN
abr-60	33	35	,	,	PUNCT
abr-60	33	36	2009	2009	NUM
abr-60	33	37	)	)	PUNCT
abr-60	33	38	.	.	PUNCT
abr-60	34	1	in	in	ADP
abr-60	34	2	both	both	DET
abr-60	34	3	sectors	sector	NOUN
abr-60	34	4	,	,	PUNCT
abr-60	34	5	there	there	PRON
abr-60	34	6	are	be	VERB
abr-60	34	7	similarities	similarity	NOUN
abr-60	34	8	in	in	ADP
abr-60	34	9	goals	goal	NOUN
abr-60	34	10	to	to	PART
abr-60	34	11	influence	influence	VERB
abr-60	34	12	their	their	PRON
abr-60	34	13	target	target	NOUN
abr-60	34	14	audience	audience	NOUN
abr-60	34	15	;	;	PUNCT
abr-60	34	16	therefore	therefore	ADV
abr-60	34	17	,	,	PUNCT
abr-60	34	18	there	there	PRON
abr-60	34	19	has	have	VERB
abr-60	34	20	to	to	PART
abr-60	34	21	be	be	AUX
abr-60	34	22	some	some	DET
abr-60	34	23	sense	sense	NOUN
abr-60	34	24	of	of	ADP
abr-60	34	25	trust	trust	NOUN
abr-60	34	26	from	from	ADP
abr-60	34	27	the	the	DET
abr-60	34	28	general	general	ADJ
abr-60	34	29	public	public	NOUN
abr-60	34	30	for	for	ADP
abr-60	34	31	success	success	NOUN
abr-60	34	32	(	(	PUNCT
abr-60	34	33	bryce	bryce	PROPN
abr-60	34	34	,	,	PUNCT
abr-60	34	35	2007	2007	NUM
abr-60	34	36	)	)	PUNCT
abr-60	34	37	.	.	PUNCT
abr-60	35	1	“	"	PUNCT
abr-60	35	2	such	such	ADJ
abr-60	35	3	cross	cross	ADJ
abr-60	35	4	-	-	ADJ
abr-60	35	5	sector	sector	ADJ
abr-60	35	6	partnerships	partnership	NOUN
abr-60	35	7	have	have	AUX
abr-60	35	8	been	be	AUX
abr-60	35	9	one	one	NUM
abr-60	35	10	of	of	ADP
abr-60	35	11	the	the	DET
abr-60	35	12	most	most	ADV
abr-60	35	13	exciting	exciting	ADJ
abr-60	35	14	and	and	CCONJ
abr-60	35	15	challenging	challenging	ADJ
abr-60	35	16	ways	way	NOUN
abr-60	35	17	that	that	PRON
abr-60	35	18	organizations	organization	NOUN
abr-60	35	19	have	have	AUX
abr-60	35	20	been	be	AUX
abr-60	35	21	implementing	implement	VERB
abr-60	35	22	”	"	PUNCT
abr-60	35	23	such	such	ADJ
abr-60	35	24	ideas	idea	NOUN
abr-60	35	25	(	(	PUNCT
abr-60	35	26	seitanidi	seitanidi	NOUN
abr-60	35	27	and	and	CCONJ
abr-60	35	28	crane	crane	NOUN
abr-60	35	29	,	,	PUNCT
abr-60	35	30	2009	2009	NUM
abr-60	35	31	)	)	PUNCT
abr-60	35	32	.	.	PUNCT
abr-60	36	1	through	through	ADP
abr-60	36	2	successful	successful	ADJ
abr-60	36	3	for	for	ADP
abr-60	36	4	-	-	PUNCT
abr-60	36	5	profit	profit	NOUN
abr-60	36	6	alliances	alliance	NOUN
abr-60	36	7	,	,	PUNCT
abr-60	36	8	nonprofits	nonprofit	NOUN
abr-60	36	9	have	have	AUX
abr-60	36	10	seen	see	VERB
abr-60	36	11	the	the	DET
abr-60	36	12	value	value	NOUN
abr-60	36	13	of	of	ADP
abr-60	36	14	adopting	adopt	VERB
abr-60	36	15	for	for	ADP
abr-60	36	16	-	-	PUNCT
abr-60	36	17	profit	profit	NOUN
abr-60	36	18	business	business	NOUN
abr-60	36	19	practices	practice	NOUN
abr-60	36	20	and	and	CCONJ
abr-60	36	21	methods	method	NOUN
abr-60	36	22	.	.	PUNCT
abr-60	37	1	because	because	SCONJ
abr-60	37	2	of	of	ADP
abr-60	37	3	these	these	DET
abr-60	37	4	successes	success	NOUN
abr-60	37	5	,	,	PUNCT
abr-60	37	6	nonprofits	nonprofit	NOUN
abr-60	37	7	are	be	AUX
abr-60	37	8	being	be	AUX
abr-60	37	9	motivated	motivate	VERB
abr-60	37	10	to	to	PART
abr-60	37	11	adopt	adopt	VERB
abr-60	37	12	for	for	ADP
abr-60	37	13	-	-	PUNCT
abr-60	37	14	profit	profit	NOUN
abr-60	37	15	techniques	technique	NOUN
abr-60	37	16	and	and	CCONJ
abr-60	37	17	create	create	VERB
abr-60	37	18	competitive	competitive	ADJ
abr-60	37	19	jobs	job	NOUN
abr-60	37	20	to	to	PART
abr-60	37	21	attract	attract	VERB
abr-60	37	22	experienced	experienced	ADJ
abr-60	37	23	employees	employee	NOUN
abr-60	37	24	to	to	PART
abr-60	37	25	execute	execute	VERB
abr-60	37	26	these	these	DET
abr-60	37	27	techniques	technique	NOUN
abr-60	37	28	(	(	PUNCT
abr-60	37	29	andreasen	andreasen	NOUN
abr-60	37	30	et	et	PROPN
abr-60	37	31	al	al	PROPN
abr-60	37	32	.	.	PROPN
abr-60	37	33	,	,	PUNCT
abr-60	37	34	2005	2005	NUM
abr-60	37	35	)	)	PUNCT
abr-60	37	36	.	.	PUNCT
abr-60	38	1	the	the	DET
abr-60	38	2	“	"	PUNCT
abr-60	38	3	benefit	benefit	NOUN
abr-60	38	4	of	of	ADP
abr-60	38	5	for	for	ADP
abr-60	38	6	-	-	PUNCT
abr-60	38	7	profit	profit	NOUN
abr-60	38	8	skills	skill	NOUN
abr-60	38	9	/	/	SYM
abr-60	38	10	experience	experience	NOUN
abr-60	38	11	…	…	PUNCT
abr-60	38	12	was	be	AUX
abr-60	38	13	seen	see	VERB
abr-60	38	14	as	as	ADP
abr-60	38	15	filling	fill	VERB
abr-60	38	16	a	a	DET
abr-60	38	17	need	need	NOUN
abr-60	38	18	for	for	ADP
abr-60	38	19	assistance	assistance	NOUN
abr-60	38	20	”	"	PUNCT
abr-60	38	21	in	in	ADP
abr-60	38	22	using	use	VERB
abr-60	38	23	for	for	ADP
abr-60	38	24	profit	profit	NOUN
abr-60	38	25	ideas	idea	NOUN
abr-60	38	26	in	in	ADP
abr-60	38	27	nonprofit	nonprofit	ADJ
abr-60	38	28	environments	environment	NOUN
abr-60	38	29	(	(	PUNCT
abr-60	38	30	mannell	mannell	PROPN
abr-60	38	31	,	,	PUNCT
abr-60	38	32	2010	2010	NUM
abr-60	38	33	)	)	PUNCT
abr-60	38	34	.	.	PUNCT
abr-60	39	1	market	market	NOUN
abr-60	39	2	penetration	penetration	NOUN
abr-60	39	3	for	for	ADP
abr-60	39	4	a	a	DET
abr-60	39	5	nonprofit	nonprofit	NOUN
abr-60	39	6	is	be	AUX
abr-60	39	7	the	the	DET
abr-60	39	8	largest	large	ADJ
abr-60	39	9	benefit	benefit	NOUN
abr-60	39	10	,	,	PUNCT
abr-60	39	11	while	while	SCONJ
abr-60	39	12	for	for	ADP
abr-60	39	13	-	-	PUNCT
abr-60	39	14	profit	profit	NOUN
abr-60	39	15	agencies	agency	NOUN
abr-60	39	16	can	can	AUX
abr-60	39	17	benefit	benefit	VERB
abr-60	39	18	by	by	ADP
abr-60	39	19	aligning	align	VERB
abr-60	39	20	with	with	ADP
abr-60	39	21	a	a	DET
abr-60	39	22	nonprofit	nonprofit	NOUN
abr-60	39	23	that	that	SCONJ
abr-60	39	24	their	their	PRON
abr-60	39	25	customers	customer	NOUN
abr-60	39	26	“	"	PUNCT
abr-60	39	27	have	have	VERB
abr-60	39	28	an	an	DET
abr-60	39	29	affinity	affinity	NOUN
abr-60	39	30	”	"	PUNCT
abr-60	39	31	(	(	PUNCT
abr-60	39	32	bennett	bennett	PROPN
abr-60	39	33	et	et	PROPN
abr-60	39	34	al	al	PROPN
abr-60	39	35	.	.	PROPN
abr-60	39	36	,	,	PUNCT
abr-60	39	37	2008	2008	NUM
abr-60	39	38	)	)	PUNCT
abr-60	39	39	.	.	PUNCT
abr-60	40	1	cause	cause	VERB
abr-60	40	2	related	related	ADJ
abr-60	40	3	marketing	marketing	NOUN
abr-60	40	4	calls	call	NOUN
abr-60	40	5	on	on	ADP
abr-60	40	6	players	player	NOUN
abr-60	40	7	outside	outside	ADP
abr-60	40	8	the	the	DET
abr-60	40	9	nonprofit	nonprofit	ADJ
abr-60	40	10	sector	sector	NOUN
abr-60	40	11	to	to	PART
abr-60	40	12	interact	interact	VERB
abr-60	40	13	with	with	ADP
abr-60	40	14	the	the	DET
abr-60	40	15	nonprofit	nonprofit	ADJ
abr-60	40	16	and	and	CCONJ
abr-60	40	17	public	public	ADJ
abr-60	40	18	sectors	sector	NOUN
abr-60	40	19	(	(	PUNCT
abr-60	40	20	sagawa	sagawa	NOUN
abr-60	40	21	and	and	CCONJ
abr-60	40	22	segal	segal	PROPN
abr-60	40	23	,	,	PUNCT
abr-60	40	24	2000	2000	NUM
abr-60	40	25	)	)	PUNCT
abr-60	40	26	.	.	PUNCT
abr-60	41	1	government	government	NOUN
abr-60	41	2	agencies	agency	NOUN
abr-60	41	3	such	such	ADJ
abr-60	41	4	as	as	ADP
abr-60	41	5	the	the	DET
abr-60	41	6	national	national	PROPN
abr-60	41	7	cancer	cancer	PROPN
abr-60	41	8	institute	institute	PROPN
abr-60	41	9	or	or	CCONJ
abr-60	41	10	the	the	DET
abr-60	41	11	centers	center	NOUN
abr-60	41	12	for	for	ADP
abr-60	41	13	disease	disease	NOUN
abr-60	41	14	control	control	NOUN
abr-60	41	15	and	and	CCONJ
abr-60	41	16	prevention	prevention	NOUN
abr-60	41	17	partner	partner	NOUN
abr-60	41	18	with	with	ADP
abr-60	41	19	organizations	organization	NOUN
abr-60	41	20	like	like	ADP
abr-60	41	21	the	the	DET
abr-60	41	22	american	american	PROPN
abr-60	41	23	cancer	cancer	NOUN
abr-60	41	24	society	society	NOUN
abr-60	41	25	or	or	CCONJ
abr-60	41	26	the	the	DET
abr-60	41	27	campaign	campaign	NOUN
abr-60	41	28	for	for	ADP
abr-60	41	29	tobacco	tobacco	NOUN
abr-60	41	30	-	-	PUNCT
abr-60	41	31	free	free	ADJ
abr-60	41	32	kids	kid	NOUN
abr-60	41	33	to	to	PART
abr-60	41	34	achieve	achieve	VERB
abr-60	41	35	mutual	mutual	ADJ
abr-60	41	36	objectives	objective	NOUN
abr-60	41	37	.	.	PUNCT
abr-60	42	1	an	an	DET
abr-60	42	2	increasing	increase	VERB
abr-60	42	3	number	number	NOUN
abr-60	42	4	of	of	ADP
abr-60	42	5	corporations	corporation	NOUN
abr-60	42	6	and	and	CCONJ
abr-60	42	7	nonprofits	nonprofit	NOUN
abr-60	42	8	are	be	AUX
abr-60	42	9	partnering	partner	VERB
abr-60	42	10	to	to	PART
abr-60	42	11	achieve	achieve	VERB
abr-60	42	12	organization	organization	NOUN
abr-60	42	13	objectives	objective	NOUN
abr-60	42	14	.	.	PUNCT
abr-60	43	1	cause	cause	NOUN
abr-60	43	2	-	-	PUNCT
abr-60	43	3	related	relate	VERB
abr-60	43	4	marketing	marketing	NOUN
abr-60	43	5	is	be	AUX
abr-60	43	6	a	a	DET
abr-60	43	7	$	$	SYM
abr-60	43	8	7	7	NUM
abr-60	43	9	billion	billion	NUM
abr-60	43	10	sector	sector	NOUN
abr-60	43	11	with	with	ADP
abr-60	43	12	corporations	corporation	NOUN
abr-60	43	13	like	like	ADP
abr-60	43	14	nike	nike	PROPN
abr-60	43	15	and	and	CCONJ
abr-60	43	16	coca	coca	PROPN
abr-60	43	17	-	-	PUNCT
abr-60	43	18	cola	cola	PROPN
abr-60	43	19	actively	actively	ADV
abr-60	43	20	engaged	engage	VERB
abr-60	43	21	with	with	ADP
abr-60	43	22	boys	boy	NOUN
abr-60	43	23	&	&	CCONJ
abr-60	43	24	girls	girl	NOUN
abr-60	43	25	clubs	club	NOUN
abr-60	43	26	of	of	ADP
abr-60	43	27	america	america	PROPN
abr-60	43	28	in	in	ADP
abr-60	43	29	achieving	achieve	VERB
abr-60	43	30	each	each	DET
abr-60	43	31	organization	organization	NOUN
abr-60	43	32	’s	’s	PART
abr-60	43	33	objectives	objective	NOUN
abr-60	43	34	,	,	PUNCT
abr-60	43	35	as	as	ADV
abr-60	43	36	well	well	ADV
abr-60	43	37	as	as	ADP
abr-60	43	38	the	the	DET
abr-60	43	39	objectives	objective	NOUN
abr-60	43	40	they	they	PRON
abr-60	43	41	have	have	VERB
abr-60	43	42	in	in	ADP
abr-60	43	43	common	common	ADJ
abr-60	43	44	through	through	ADP
abr-60	43	45	the	the	DET
abr-60	43	46	use	use	NOUN
abr-60	43	47	of	of	ADP
abr-60	43	48	brand	brand	NOUN
abr-60	43	49	alliances	alliance	NOUN
abr-60	43	50	and	and	CCONJ
abr-60	43	51	strategic	strategic	ADJ
abr-60	43	52	partnerships	partnership	NOUN
abr-60	43	53	.	.	PUNCT
abr-60	44	1	thus	thus	ADV
abr-60	44	2	,	,	PUNCT
abr-60	44	3	managers	manager	NOUN
abr-60	44	4	in	in	ADP
abr-60	44	5	each	each	DET
abr-60	44	6	sector	sector	NOUN
abr-60	44	7	need	need	VERB
abr-60	44	8	to	to	PART
abr-60	44	9	understand	understand	VERB
abr-60	44	10	marketing	marketing	NOUN
abr-60	44	11	and	and	CCONJ
abr-60	44	12	how	how	SCONJ
abr-60	44	13	marketing	marketing	NOUN
abr-60	44	14	is	be	AUX
abr-60	44	15	–	–	PUNCT
abr-60	44	16	and	and	CCONJ
abr-60	44	17	ought	ought	AUX
abr-60	44	18	to	to	PART
abr-60	44	19	be	be	AUX
abr-60	44	20	–	–	PUNCT
abr-60	44	21	used	use	VERB
abr-60	44	22	in	in	ADP
abr-60	44	23	the	the	DET
abr-60	44	24	nonprofit	nonprofit	ADJ
abr-60	44	25	environment	environment	NOUN
abr-60	44	26	.	.	PUNCT
abr-60	45	1	nonprofit	nonprofit	ADJ
abr-60	45	2	managers	manager	NOUN
abr-60	45	3	need	need	VERB
abr-60	45	4	to	to	PART
abr-60	45	5	be	be	AUX
abr-60	45	6	better	well	ADJ
abr-60	45	7	at	at	ADP
abr-60	45	8	influencing	influence	VERB
abr-60	45	9	their	their	PRON
abr-60	45	10	myriad	myriad	ADJ
abr-60	45	11	stakeholders	stakeholder	NOUN
abr-60	45	12	and	and	CCONJ
abr-60	45	13	publics	public	NOUN
abr-60	45	14	whose	whose	DET
abr-60	45	15	behaviors	behavior	NOUN
abr-60	45	16	determine	determine	VERB
abr-60	45	17	the	the	DET
abr-60	45	18	nonprofit	nonprofit	NOUN
abr-60	45	19	’s	’s	PART
abr-60	45	20	success	success	NOUN
abr-60	45	21	.	.	PUNCT
abr-60	46	1	government	government	NOUN
abr-60	46	2	managers	manager	NOUN
abr-60	46	3	need	need	VERB
abr-60	46	4	to	to	PART
abr-60	46	5	know	know	VERB
abr-60	46	6	about	about	ADP
abr-60	46	7	marketing	marketing	NOUN
abr-60	46	8	techniques	technique	NOUN
abr-60	46	9	in	in	ADP
abr-60	46	10	the	the	DET
abr-60	46	11	nonprofit	nonprofit	ADJ
abr-60	46	12	world	world	NOUN
abr-60	46	13	because	because	SCONJ
abr-60	46	14	they	they	PRON
abr-60	46	15	are	be	AUX
abr-60	46	16	often	often	ADV
abr-60	46	17	interested	interested	ADJ
abr-60	46	18	in	in	ADP
abr-60	46	19	promoting	promote	VERB
abr-60	46	20	similar	similar	ADJ
abr-60	46	21	outcomes	outcome	NOUN
abr-60	46	22	.	.	PUNCT
abr-60	47	1	finally	finally	ADV
abr-60	47	2	,	,	PUNCT
abr-60	47	3	corporate	corporate	ADJ
abr-60	47	4	marketers	marketer	NOUN
abr-60	47	5	need	need	VERB
abr-60	47	6	to	to	PART
abr-60	47	7	understand	understand	VERB
abr-60	47	8	nonprofit	nonprofit	ADJ
abr-60	47	9	marketers	marketer	NOUN
abr-60	47	10	and	and	CCONJ
abr-60	47	11	the	the	DET
abr-60	47	12	world	world	NOUN
abr-60	47	13	in	in	ADP
abr-60	47	14	which	which	PRON
abr-60	47	15	they	they	PRON
abr-60	47	16	operate	operate	VERB
abr-60	47	17	to	to	PART
abr-60	47	18	create	create	VERB
abr-60	47	19	efficacious	efficacious	ADJ
abr-60	47	20	partnerships	partnership	NOUN
abr-60	47	21	(	(	PUNCT
abr-60	47	22	andreasen	andreasen	NOUN
abr-60	47	23	,	,	PUNCT
abr-60	47	24	2003	2003	NUM
abr-60	47	25	)	)	PUNCT
abr-60	47	26	.	.	PUNCT
abr-60	48	1	over	over	ADP
abr-60	48	2	the	the	DET
abr-60	48	3	last	last	ADJ
abr-60	48	4	20	20	NUM
abr-60	48	5	years	year	NOUN
abr-60	48	6	an	an	DET
abr-60	48	7	important	important	ADJ
abr-60	48	8	development	development	NOUN
abr-60	48	9	has	have	AUX
abr-60	48	10	occurred	occur	VERB
abr-60	48	11	in	in	ADP
abr-60	48	12	the	the	DET
abr-60	48	13	field	field	NOUN
abr-60	48	14	of	of	ADP
abr-60	48	15	nonprofit	nonprofit	ADJ
abr-60	48	16	marketing	marketing	NOUN
abr-60	48	17	;	;	PUNCT
abr-60	48	18	the	the	DET
abr-60	48	19	growth	growth	NOUN
abr-60	48	20	in	in	ADP
abr-60	48	21	importance	importance	NOUN
abr-60	48	22	of	of	ADP
abr-60	48	23	soliciting	solicit	VERB
abr-60	48	24	corporate	corporate	ADJ
abr-60	48	25	involvement	involvement	NOUN
abr-60	48	26	in	in	ADP
abr-60	48	27	the	the	DET
abr-60	48	28	nonprofit	nonprofit	ADJ
abr-60	48	29	sector	sector	NOUN
abr-60	48	30	.	.	PUNCT
abr-60	49	1	as	as	SCONJ
abr-60	49	2	nonprofits	nonprofit	NOUN
abr-60	49	3	found	find	VERB
abr-60	49	4	themselves	themselves	PRON
abr-60	49	5	in	in	ADP
abr-60	49	6	greater	great	ADJ
abr-60	49	7	and	and	CCONJ
abr-60	49	8	greater	great	ADJ
abr-60	49	9	need	need	NOUN
abr-60	49	10	of	of	ADP
abr-60	49	11	outside	outside	ADJ
abr-60	49	12	support	support	NOUN
abr-60	49	13	,	,	PUNCT
abr-60	49	14	they	they	PRON
abr-60	49	15	turned	turn	VERB
abr-60	49	16	to	to	ADP
abr-60	49	17	private	private	ADJ
abr-60	49	18	sector	sector	NOUN
abr-60	49	19	partnerships	partnership	NOUN
abr-60	49	20	for	for	ADP
abr-60	49	21	assistance	assistance	NOUN
abr-60	49	22	.	.	PUNCT
abr-60	50	1	cause	cause	NOUN
abr-60	50	2	-	-	PUNCT
abr-60	50	3	related	relate	VERB
abr-60	50	4	marketing	marketing	NOUN
abr-60	50	5	,	,	PUNCT
abr-60	50	6	a	a	DET
abr-60	50	7	commercial	commercial	ADJ
abr-60	50	8	partnership	partnership	NOUN
abr-60	50	9	between	between	ADP
abr-60	50	10	a	a	DET
abr-60	50	11	charity	charity	NOUN
abr-60	50	12	and	and	CCONJ
abr-60	50	13	a	a	DET
abr-60	50	14	business	business	NOUN
abr-60	50	15	,	,	PUNCT
abr-60	50	16	involves	involve	VERB
abr-60	50	17	associating	associate	VERB
abr-60	50	18	a	a	DET
abr-60	50	19	charity	charity	NOUN
abr-60	50	20	’s	’s	PART
abr-60	50	21	logo	logo	NOUN
abr-60	50	22	with	with	ADP
abr-60	50	23	a	a	DET
abr-60	50	24	corporation	corporation	NOUN
abr-60	50	25	’s	’s	PART
abr-60	50	26	brand	brand	NOUN
abr-60	50	27	,	,	PUNCT
abr-60	50	28	product	product	NOUN
abr-60	50	29	,	,	PUNCT
abr-60	50	30	or	or	CCONJ
abr-60	50	31	service	service	NOUN
abr-60	50	32	.	.	PUNCT
abr-60	51	1	effective	effective	ADJ
abr-60	51	2	cause	cause	NOUN
abr-60	51	3	-	-	PUNCT
abr-60	51	4	related	relate	VERB
abr-60	51	5	marketing	marketing	NOUN
abr-60	51	6	benefits	benefit	NOUN
abr-60	51	7	organizations	organization	NOUN
abr-60	51	8	in	in	ADP
abr-60	51	9	both	both	DET
abr-60	51	10	sectors	sector	NOUN
abr-60	51	11	.	.	PUNCT
abr-60	52	1	it	it	PRON
abr-60	52	2	encourages	encourage	VERB
abr-60	52	3	product	product	NOUN
abr-60	52	4	sales	sale	NOUN
abr-60	52	5	for	for	ADP
abr-60	52	6	the	the	DET
abr-60	52	7	private	private	ADJ
abr-60	52	8	organization	organization	NOUN
abr-60	52	9	and	and	CCONJ
abr-60	52	10	raises	raise	VERB
abr-60	52	11	funds	fund	NOUN
abr-60	52	12	for	for	ADP
abr-60	52	13	the	the	DET
abr-60	52	14	charity	charity	NOUN
abr-60	52	15	.	.	PUNCT
abr-60	53	1	for	for	ADP
abr-60	53	2	example	example	NOUN
abr-60	53	3	,	,	PUNCT
abr-60	53	4	general	general	ADJ
abr-60	53	5	mills	mill	NOUN
abr-60	53	6	contributes	contribute	VERB
abr-60	53	7	a	a	DET
abr-60	53	8	determined	determined	ADJ
abr-60	53	9	amount	amount	NOUN
abr-60	53	10	to	to	ADP
abr-60	53	11	elementary	elementary	ADJ
abr-60	53	12	schools	school	NOUN
abr-60	53	13	for	for	ADP
abr-60	53	14	each	each	DET
abr-60	53	15	“	"	PUNCT
abr-60	53	16	box	box	NOUN
abr-60	53	17	top	top	NOUN
abr-60	53	18	”	"	PUNCT
abr-60	53	19	or	or	CCONJ
abr-60	53	20	proof	proof	NOUN
abr-60	53	21	of	of	ADP
abr-60	53	22	purchase	purchase	NOUN
abr-60	53	23	collected	collect	VERB
abr-60	53	24	by	by	ADP
abr-60	53	25	the	the	DET
abr-60	53	26	schools	school	NOUN
abr-60	53	27	.	.	PUNCT
abr-60	54	1	corporations	corporation	NOUN
abr-60	54	2	have	have	AUX
abr-60	54	3	found	find	VERB
abr-60	54	4	that	that	SCONJ
abr-60	54	5	these	these	DET
abr-60	54	6	and	and	CCONJ
abr-60	54	7	other	other	ADJ
abr-60	54	8	public	public	ADJ
abr-60	54	9	sector	sector	NOUN
abr-60	54	10	activities	activity	NOUN
abr-60	54	11	not	not	PART
abr-60	54	12	only	only	ADV
abr-60	54	13	improve	improve	VERB
abr-60	54	14	their	their	PRON
abr-60	54	15	public	public	ADJ
abr-60	54	16	image	image	NOUN
abr-60	54	17	but	but	CCONJ
abr-60	54	18	also	also	ADV
abr-60	54	19	contribute	contribute	VERB
abr-60	54	20	to	to	ADP
abr-60	54	21	their	their	PRON
abr-60	54	22	bottom	bottom	ADJ
abr-60	54	23	lines	line	NOUN
abr-60	54	24	(	(	PUNCT
abr-60	54	25	weeden	weeden	X
abr-60	54	26	,	,	PUNCT
abr-60	54	27	1998	1998	NUM
abr-60	54	28	)	)	PUNCT
abr-60	54	29	.	.	PUNCT
abr-60	55	1	organizations	organization	NOUN
abr-60	55	2	survive	survive	VERB
abr-60	55	3	in	in	ADP
abr-60	55	4	part	part	NOUN
abr-60	55	5	upon	upon	SCONJ
abr-60	55	6	their	their	PRON
abr-60	55	7	reputations	reputation	NOUN
abr-60	55	8	which	which	PRON
abr-60	55	9	are	be	AUX
abr-60	55	10	embodied	embody	VERB
abr-60	55	11	in	in	ADP
abr-60	55	12	the	the	DET
abr-60	55	13	public	public	ADJ
abr-60	55	14	perception	perception	NOUN
abr-60	55	15	of	of	ADP
abr-60	55	16	them	they	PRON
abr-60	55	17	.	.	PUNCT
abr-60	56	1	a	a	DET
abr-60	56	2	business	business	NOUN
abr-60	56	3	organization	organization	NOUN
abr-60	56	4	that	that	PRON
abr-60	56	5	sells	sell	VERB
abr-60	56	6	a	a	DET
abr-60	56	7	product	product	NOUN
abr-60	56	8	microsoft	microsoft	PROPN
abr-60	56	9	,	,	PUNCT
abr-60	56	10	selling	sell	VERB
abr-60	56	11	computer	computer	NOUN
abr-60	56	12	software	software	NOUN
abr-60	56	13	for	for	ADP
abr-60	56	14	example	example	NOUN
abr-60	56	15	relies	rely	VERB
abr-60	56	16	on	on	ADP
abr-60	56	17	the	the	DET
abr-60	56	18	public	public	ADJ
abr-60	56	19	perception	perception	NOUN
abr-60	56	20	of	of	ADP
abr-60	56	21	the	the	DET
abr-60	56	22	quality	quality	NOUN
abr-60	56	23	of	of	ADP
abr-60	56	24	its	its	PRON
abr-60	56	25	product	product	NOUN
abr-60	56	26	for	for	ADP
abr-60	56	27	sales	sale	NOUN
abr-60	56	28	.	.	PUNCT
abr-60	57	1	this	this	DET
abr-60	57	2	perception	perception	NOUN
abr-60	57	3	of	of	ADP
abr-60	57	4	product	product	NOUN
abr-60	57	5	is	be	AUX
abr-60	57	6	largely	largely	ADV
abr-60	57	7	tied	tie	VERB
abr-60	57	8	to	to	ADP
abr-60	57	9	the	the	DET
abr-60	57	10	public	public	ADJ
abr-60	57	11	perception	perception	NOUN
abr-60	57	12	of	of	ADP
abr-60	57	13	the	the	DET
abr-60	57	14	organization	organization	NOUN
abr-60	57	15	.	.	PUNCT
abr-60	58	1	this	this	PRON
abr-60	58	2	includes	include	VERB
abr-60	58	3	visions	vision	NOUN
abr-60	58	4	of	of	ADP
abr-60	58	5	the	the	DET
abr-60	58	6	quality	quality	NOUN
abr-60	58	7	of	of	ADP
abr-60	58	8	management	management	NOUN
abr-60	58	9	,	,	PUNCT
abr-60	58	10	the	the	DET
abr-60	58	11	reliability	reliability	NOUN
abr-60	58	12	of	of	ADP
abr-60	58	13	its	its	PRON
abr-60	58	14	service	service	NOUN
abr-60	58	15	guarantees	guarantee	NOUN
abr-60	58	16	,	,	PUNCT
abr-60	58	17	and	and	CCONJ
abr-60	58	18	the	the	DET
abr-60	58	19	perception	perception	NOUN
abr-60	58	20	that	that	SCONJ
abr-60	58	21	the	the	DET
abr-60	58	22	company	company	NOUN
abr-60	58	23	stands	stand	VERB
abr-60	58	24	behind	behind	ADP
abr-60	58	25	its	its	PRON
abr-60	58	26	product	product	NOUN
abr-60	58	27	.	.	PUNCT
abr-60	59	1	more	more	ADJ
abr-60	59	2	and	and	CCONJ
abr-60	59	3	more	more	ADV
abr-60	59	4	,	,	PUNCT
abr-60	59	5	even	even	ADV
abr-60	59	6	in	in	ADP
abr-60	59	7	the	the	DET
abr-60	59	8	private	private	ADJ
abr-60	59	9	sector	sector	NOUN
abr-60	59	10	,	,	PUNCT
abr-60	59	11	the	the	DET
abr-60	59	12	public	public	ADJ
abr-60	59	13	perception	perception	NOUN
abr-60	59	14	of	of	ADP
abr-60	59	15	the	the	DET
abr-60	59	16	organization	organization	NOUN
abr-60	59	17	is	be	AUX
abr-60	59	18	affected	affect	VERB
abr-60	59	19	by	by	ADP
abr-60	59	20	people	people	NOUN
abr-60	59	21	’s	’s	PART
abr-60	59	22	beliefs	belief	NOUN
abr-60	59	23	about	about	ADP
abr-60	59	24	its	its	PRON
abr-60	59	25	mission	mission	NOUN
abr-60	59	26	,	,	PUNCT
abr-60	59	27	role	role	NOUN
abr-60	59	28	in	in	ADP
abr-60	59	29	society	society	NOUN
abr-60	59	30	and	and	CCONJ
abr-60	59	31	particularly	particularly	ADV
abr-60	59	32	the	the	DET
abr-60	59	33	social	social	ADJ
abr-60	59	34	responsibility	responsibility	NOUN
abr-60	59	35	it	it	PRON
abr-60	59	36	assumes	assume	VERB
abr-60	59	37	(	(	PUNCT
abr-60	59	38	lasser	lasser	PROPN
abr-60	59	39	and	and	CCONJ
abr-60	59	40	mittal	mittal	NOUN
abr-60	59	41	,	,	PUNCT
abr-60	59	42	1995	1995	NUM
abr-60	59	43	)	)	PUNCT
abr-60	59	44	.	.	PUNCT
abr-60	60	1	these	these	DET
abr-60	60	2	same	same	ADJ
abr-60	60	3	issues	issue	NOUN
abr-60	60	4	are	be	AUX
abr-60	60	5	also	also	ADV
abr-60	60	6	critical	critical	ADJ
abr-60	60	7	for	for	ADP
abr-60	60	8	nonprofit	nonprofit	ADJ
abr-60	60	9	organizations	organization	NOUN
abr-60	60	10	,	,	PUNCT
abr-60	60	11	particularly	particularly	ADV
abr-60	60	12	those	those	PRON
abr-60	60	13	that	that	PRON
abr-60	60	14	deliver	deliver	VERB
abr-60	60	15	social	social	ADJ
abr-60	60	16	services	service	NOUN
abr-60	60	17	or	or	CCONJ
abr-60	60	18	promote	promote	VERB
abr-60	60	19	positive	positive	ADJ
abr-60	60	20	societal	societal	ADJ
abr-60	60	21	outcomes	outcome	NOUN
abr-60	60	22	for	for	ADP
abr-60	60	23	shared	share	VERB
abr-60	60	24	values	value	NOUN
abr-60	60	25	such	such	ADJ
abr-60	60	26	as	as	ADP
abr-60	60	27	creating	create	VERB
abr-60	60	28	opportunity	opportunity	NOUN
abr-60	60	29	for	for	ADP
abr-60	60	30	the	the	DET
abr-60	60	31	poor	poor	ADJ
abr-60	60	32	,	,	PUNCT
abr-60	60	33	educational	educational	ADJ
abr-60	60	34	issues	issue	NOUN
abr-60	60	35	,	,	PUNCT
abr-60	60	36	and	and	CCONJ
abr-60	60	37	the	the	DET
abr-60	60	38	like	like	ADJ
abr-60	60	39	.	.	PUNCT
abr-60	61	1	consequently	consequently	ADV
abr-60	61	2	,	,	PUNCT
abr-60	61	3	a	a	DET
abr-60	61	4	nonprofit	nonprofit	ADJ
abr-60	61	5	organization	organization	NOUN
abr-60	61	6	is	be	AUX
abr-60	61	7	judged	judge	VERB
abr-60	61	8	on	on	ADP
abr-60	61	9	its	its	PRON
abr-60	61	10	ability	ability	NOUN
abr-60	61	11	to	to	PART
abr-60	61	12	achieve	achieve	VERB
abr-60	61	13	its	its	PRON
abr-60	61	14	goal	goal	NOUN
abr-60	61	15	(	(	PUNCT
abr-60	61	16	service	service	NOUN
abr-60	61	17	delivery	delivery	NOUN
abr-60	61	18	or	or	CCONJ
abr-60	61	19	contributing	contribute	VERB
abr-60	61	20	to	to	ADP
abr-60	61	21	sustaining	sustain	VERB
abr-60	61	22	societal	societal	ADJ
abr-60	61	23	values	value	NOUN
abr-60	61	24	)	)	PUNCT
abr-60	61	25	,	,	PUNCT
abr-60	61	26	but	but	CCONJ
abr-60	61	27	also	also	ADV
abr-60	61	28	on	on	ADP
abr-60	61	29	the	the	DET
abr-60	61	30	effectiveness	effectiveness	NOUN
abr-60	61	31	of	of	ADP
abr-60	61	32	its	its	PRON
abr-60	61	33	management	management	NOUN
abr-60	61	34	,	,	PUNCT
abr-60	61	35	the	the	DET
abr-60	61	36	central	central	ADJ
abr-60	61	37	value	value	NOUN
abr-60	61	38	status	status	NOUN
abr-60	61	39	of	of	ADP
abr-60	61	40	its	its	PRON
abr-60	61	41	goals	goal	NOUN
abr-60	61	42	,	,	PUNCT
abr-60	61	43	and	and	CCONJ
abr-60	61	44	its	its	PRON
abr-60	61	45	tactics	tactic	NOUN
abr-60	61	46	for	for	ADP
abr-60	61	47	achieving	achieve	VERB
abr-60	61	48	goals	goal	NOUN
abr-60	61	49	.	.	PUNCT
abr-60	62	1	with	with	ADP
abr-60	62	2	a	a	DET
abr-60	62	3	constricting	constrict	VERB
abr-60	62	4	economy	economy	NOUN
abr-60	62	5	,	,	PUNCT
abr-60	62	6	both	both	PRON
abr-60	62	7	private	private	ADJ
abr-60	62	8	organizations	organization	NOUN
abr-60	62	9	and	and	CCONJ
abr-60	62	10	nonprofit	nonprofit	ADJ
abr-60	62	11	organizations	organization	NOUN
abr-60	62	12	are	be	AUX
abr-60	62	13	heller	heller	NOUN
abr-60	62	14	advances	advance	NOUN
abr-60	62	15	in	in	ADP
abr-60	62	16	business	business	NOUN
abr-60	62	17	research	research	NOUN
abr-60	62	18	2011	2011	NUM
abr-60	62	19	,	,	PUNCT
abr-60	62	20	vol	vol	NOUN
abr-60	62	21	.	.	PROPN
abr-60	62	22	2	2	NUM
abr-60	62	23	,	,	PUNCT
abr-60	62	24	no	no	INTJ
abr-60	62	25	.	.	NOUN
abr-60	62	26	1	1	NUM
abr-60	62	27	,	,	PUNCT
abr-60	62	28	163	163	NUM
abr-60	62	29	-	-	SYM
abr-60	62	30	171	171	NUM
abr-60	62	31	165	165	NUM
abr-60	62	32	pressured	pressure	VERB
abr-60	62	33	to	to	PART
abr-60	62	34	maximize	maximize	VERB
abr-60	62	35	the	the	DET
abr-60	62	36	positive	positive	ADJ
abr-60	62	37	public	public	ADJ
abr-60	62	38	esteem	esteem	NOUN
abr-60	62	39	.	.	PUNCT
abr-60	63	1	in	in	ADP
abr-60	63	2	the	the	DET
abr-60	63	3	private	private	ADJ
abr-60	63	4	sector	sector	NOUN
abr-60	63	5	this	this	PRON
abr-60	63	6	has	have	AUX
abr-60	63	7	led	lead	VERB
abr-60	63	8	to	to	ADP
abr-60	63	9	strategic	strategic	ADJ
abr-60	63	10	alliances	alliance	NOUN
abr-60	63	11	or	or	CCONJ
abr-60	63	12	partnerships	partnership	NOUN
abr-60	63	13	between	between	ADP
abr-60	63	14	companies	company	NOUN
abr-60	63	15	to	to	PART
abr-60	63	16	promote	promote	VERB
abr-60	63	17	mutual	mutual	ADJ
abr-60	63	18	interests	interest	NOUN
abr-60	63	19	in	in	ADP
abr-60	63	20	both	both	DET
abr-60	63	21	products	product	NOUN
abr-60	63	22	and	and	CCONJ
abr-60	63	23	services	service	NOUN
abr-60	63	24	offered	offer	VERB
abr-60	63	25	and	and	CCONJ
abr-60	63	26	in	in	ADP
abr-60	63	27	the	the	DET
abr-60	63	28	public	public	ADJ
abr-60	63	29	perception	perception	NOUN
abr-60	63	30	of	of	ADP
abr-60	63	31	their	their	PRON
abr-60	63	32	legitimacy	legitimacy	NOUN
abr-60	63	33	.	.	PUNCT
abr-60	64	1	among	among	ADP
abr-60	64	2	nonprofits	nonprofit	NOUN
abr-60	64	3	,	,	PUNCT
abr-60	64	4	there	there	PRON
abr-60	64	5	has	have	AUX
abr-60	64	6	been	be	AUX
abr-60	64	7	great	great	ADJ
abr-60	64	8	interest	interest	NOUN
abr-60	64	9	in	in	ADP
abr-60	64	10	the	the	DET
abr-60	64	11	past	past	ADJ
abr-60	64	12	decade	decade	NOUN
abr-60	64	13	in	in	ADP
abr-60	64	14	similar	similar	ADJ
abr-60	64	15	alliances	alliance	NOUN
abr-60	64	16	and	and	CCONJ
abr-60	64	17	partnerships	partnership	NOUN
abr-60	64	18	with	with	ADP
abr-60	64	19	other	other	ADJ
abr-60	64	20	nonprofits	nonprofit	NOUN
abr-60	64	21	and	and	CCONJ
abr-60	64	22	with	with	ADP
abr-60	64	23	private	private	ADJ
abr-60	64	24	organizations	organization	NOUN
abr-60	64	25	to	to	PART
abr-60	64	26	maximize	maximize	VERB
abr-60	64	27	their	their	PRON
abr-60	64	28	own	own	ADJ
abr-60	64	29	interests	interest	NOUN
abr-60	64	30	,	,	PUNCT
abr-60	64	31	including	include	VERB
abr-60	64	32	public	public	ADJ
abr-60	64	33	acceptance	acceptance	NOUN
abr-60	64	34	of	of	ADP
abr-60	64	35	services	service	NOUN
abr-60	64	36	offered	offer	VERB
abr-60	64	37	and	and	CCONJ
abr-60	64	38	public	public	ADJ
abr-60	64	39	support	support	NOUN
abr-60	64	40	as	as	ADP
abr-60	64	41	volunteers	volunteer	NOUN
abr-60	64	42	and	and	CCONJ
abr-60	64	43	contributors	contributor	NOUN
abr-60	64	44	.	.	PUNCT
abr-60	65	1	the	the	DET
abr-60	65	2	purpose	purpose	NOUN
abr-60	65	3	of	of	ADP
abr-60	65	4	this	this	DET
abr-60	65	5	study	study	NOUN
abr-60	65	6	is	be	AUX
abr-60	65	7	to	to	PART
abr-60	65	8	examine	examine	VERB
abr-60	65	9	the	the	DET
abr-60	65	10	impact	impact	NOUN
abr-60	65	11	of	of	ADP
abr-60	65	12	alliances	alliance	NOUN
abr-60	65	13	among	among	ADP
abr-60	65	14	private	private	ADJ
abr-60	65	15	and	and	CCONJ
abr-60	65	16	nonprofit	nonprofit	ADJ
abr-60	65	17	organizations	organization	NOUN
abr-60	65	18	on	on	ADP
abr-60	65	19	people	people	NOUN
abr-60	65	20	’s	’s	PART
abr-60	65	21	perceptions	perception	NOUN
abr-60	65	22	of	of	ADP
abr-60	65	23	the	the	DET
abr-60	65	24	impact	impact	NOUN
abr-60	65	25	of	of	ADP
abr-60	65	26	the	the	DET
abr-60	65	27	pairings	pairing	NOUN
abr-60	65	28	on	on	ADP
abr-60	65	29	attitudes	attitude	NOUN
abr-60	65	30	toward	toward	ADP
abr-60	65	31	the	the	DET
abr-60	65	32	organizations	organization	NOUN
abr-60	65	33	and	and	CCONJ
abr-60	65	34	intent	intent	NOUN
abr-60	65	35	to	to	PART
abr-60	65	36	support	support	VERB
abr-60	65	37	the	the	DET
abr-60	65	38	organizations	organization	NOUN
abr-60	65	39	.	.	PUNCT
abr-60	66	1	a	a	DET
abr-60	66	2	marketing	marketing	NOUN
abr-60	66	3	emphasis	emphasis	NOUN
abr-60	66	4	exists	exist	VERB
abr-60	66	5	in	in	ADP
abr-60	66	6	this	this	DET
abr-60	66	7	research	research	NOUN
abr-60	66	8	that	that	PRON
abr-60	66	9	seeks	seek	VERB
abr-60	66	10	to	to	PART
abr-60	66	11	understand	understand	VERB
abr-60	66	12	how	how	SCONJ
abr-60	66	13	an	an	DET
abr-60	66	14	individual	individual	NOUN
abr-60	66	15	’s	’s	PART
abr-60	66	16	perceptions	perception	NOUN
abr-60	66	17	of	of	ADP
abr-60	66	18	an	an	DET
abr-60	66	19	organization	organization	NOUN
abr-60	66	20	are	be	AUX
abr-60	66	21	affected	affect	VERB
abr-60	66	22	when	when	SCONJ
abr-60	66	23	it	it	PRON
abr-60	66	24	partners	partner	VERB
abr-60	66	25	with	with	ADP
abr-60	66	26	another	another	DET
abr-60	66	27	organization	organization	NOUN
abr-60	66	28	to	to	PART
abr-60	66	29	pursue	pursue	VERB
abr-60	66	30	joint	joint	ADJ
abr-60	66	31	goals	goal	NOUN
abr-60	66	32	.	.	PUNCT
abr-60	67	1	conceptually	conceptually	ADV
abr-60	67	2	,	,	PUNCT
abr-60	67	3	brand	brand	NOUN
abr-60	67	4	alliances	alliance	NOUN
abr-60	67	5	and	and	CCONJ
abr-60	67	6	their	their	PRON
abr-60	67	7	use	use	NOUN
abr-60	67	8	in	in	ADP
abr-60	67	9	the	the	DET
abr-60	67	10	private	private	ADJ
abr-60	67	11	sector	sector	NOUN
abr-60	67	12	and	and	CCONJ
abr-60	67	13	might	might	AUX
abr-60	67	14	be	be	AUX
abr-60	67	15	used	use	VERB
abr-60	67	16	in	in	ADP
abr-60	67	17	the	the	DET
abr-60	67	18	nonprofit	nonprofit	ADJ
abr-60	67	19	sector	sector	NOUN
abr-60	67	20	are	be	AUX
abr-60	67	21	at	at	ADP
abr-60	67	22	the	the	DET
abr-60	67	23	theoretical	theoretical	ADJ
abr-60	67	24	basis	basis	NOUN
abr-60	67	25	of	of	ADP
abr-60	67	26	this	this	DET
abr-60	67	27	study	study	NOUN
abr-60	67	28	.	.	PUNCT
abr-60	68	1	the	the	DET
abr-60	68	2	goal	goal	NOUN
abr-60	68	3	of	of	ADP
abr-60	68	4	this	this	DET
abr-60	68	5	study	study	NOUN
abr-60	68	6	is	be	AUX
abr-60	68	7	to	to	PART
abr-60	68	8	examine	examine	VERB
abr-60	68	9	consumer	consumer	NOUN
abr-60	68	10	/	/	SYM
abr-60	68	11	donor	donor	NOUN
abr-60	68	12	responses	response	NOUN
abr-60	68	13	to	to	ADP
abr-60	68	14	a	a	DET
abr-60	68	15	series	series	NOUN
abr-60	68	16	of	of	ADP
abr-60	68	17	diverse	diverse	ADJ
abr-60	68	18	,	,	PUNCT
abr-60	68	19	hypothetical	hypothetical	ADJ
abr-60	68	20	brand	brand	NOUN
abr-60	68	21	alliance	alliance	NOUN
abr-60	68	22	and	and	CCONJ
abr-60	68	23	to	to	PART
abr-60	68	24	identify	identify	VERB
abr-60	68	25	risks	risk	NOUN
abr-60	68	26	that	that	PRON
abr-60	68	27	organizations	organization	NOUN
abr-60	68	28	take	take	VERB
abr-60	68	29	in	in	ADP
abr-60	68	30	choosing	choose	VERB
abr-60	68	31	other	other	ADJ
abr-60	68	32	organizations	organization	NOUN
abr-60	68	33	with	with	ADP
abr-60	68	34	which	which	PRON
abr-60	68	35	to	to	PART
abr-60	68	36	partner	partner	VERB
abr-60	68	37	.	.	PUNCT
abr-60	69	1	as	as	SCONJ
abr-60	69	2	there	there	PRON
abr-60	69	3	is	be	VERB
abr-60	69	4	limited	limited	ADJ
abr-60	69	5	research	research	NOUN
abr-60	69	6	available	available	ADJ
abr-60	69	7	on	on	ADP
abr-60	69	8	consumer	consumer	NOUN
abr-60	69	9	perceptions	perception	NOUN
abr-60	69	10	of	of	ADP
abr-60	69	11	brand	brand	NOUN
abr-60	69	12	alliances	alliance	NOUN
abr-60	69	13	in	in	ADP
abr-60	69	14	the	the	DET
abr-60	69	15	private	private	ADJ
abr-60	69	16	sector	sector	NOUN
abr-60	69	17	and	and	CCONJ
abr-60	69	18	almost	almost	ADV
abr-60	69	19	no	no	PRON
abr-60	69	20	research	research	NOUN
abr-60	69	21	incorporating	incorporate	VERB
abr-60	69	22	the	the	DET
abr-60	69	23	effects	effect	NOUN
abr-60	69	24	of	of	ADP
abr-60	69	25	alliances	alliance	NOUN
abr-60	69	26	or	or	CCONJ
abr-60	69	27	partnering	partner	VERB
abr-60	69	28	in	in	ADP
abr-60	69	29	the	the	DET
abr-60	69	30	nonprofit	nonprofit	ADJ
abr-60	69	31	sector	sector	NOUN
abr-60	69	32	,	,	PUNCT
abr-60	69	33	this	this	DET
abr-60	69	34	research	research	NOUN
abr-60	69	35	is	be	AUX
abr-60	69	36	exploratory	exploratory	ADJ
abr-60	69	37	in	in	ADP
abr-60	69	38	nature	nature	NOUN
abr-60	69	39	.	.	PUNCT
abr-60	70	1	research	research	NOUN
abr-60	70	2	questions	question	NOUN
abr-60	70	3	the	the	DET
abr-60	70	4	general	general	ADJ
abr-60	70	5	aim	aim	NOUN
abr-60	70	6	of	of	ADP
abr-60	70	7	this	this	DET
abr-60	70	8	research	research	NOUN
abr-60	70	9	is	be	AUX
abr-60	70	10	to	to	PART
abr-60	70	11	document	document	VERB
abr-60	70	12	whether	whether	SCONJ
abr-60	70	13	or	or	CCONJ
abr-60	70	14	not	not	PART
abr-60	70	15	different	different	ADJ
abr-60	70	16	types	type	NOUN
abr-60	70	17	of	of	ADP
abr-60	70	18	alliances	alliance	NOUN
abr-60	70	19	or	or	CCONJ
abr-60	70	20	partnerships	partnership	NOUN
abr-60	70	21	affect	affect	VERB
abr-60	70	22	the	the	DET
abr-60	70	23	consumer	consumer	NOUN
abr-60	70	24	’s	’s	PART
abr-60	70	25	willingness	willingness	NOUN
abr-60	70	26	to	to	PART
abr-60	70	27	purchase	purchase	VERB
abr-60	70	28	or	or	CCONJ
abr-60	70	29	contribute	contribute	VERB
abr-60	70	30	to	to	ADP
abr-60	70	31	organizations	organization	NOUN
abr-60	70	32	and	and	CCONJ
abr-60	70	33	to	to	PART
abr-60	70	34	investigate	investigate	VERB
abr-60	70	35	demographic	demographic	ADJ
abr-60	70	36	differences	difference	NOUN
abr-60	70	37	that	that	PRON
abr-60	70	38	may	may	AUX
abr-60	70	39	exist	exist	VERB
abr-60	70	40	.	.	PUNCT
abr-60	71	1	two	two	NUM
abr-60	71	2	types	type	NOUN
abr-60	71	3	of	of	ADP
abr-60	71	4	organizations	organization	NOUN
abr-60	71	5	are	be	AUX
abr-60	71	6	addressed	address	VERB
abr-60	71	7	:	:	PUNCT
abr-60	71	8	private	private	ADJ
abr-60	71	9	sector	sector	NOUN
abr-60	71	10	businesses	business	NOUN
abr-60	71	11	and	and	CCONJ
abr-60	71	12	nonprofit	nonprofit	ADJ
abr-60	71	13	sector	sector	NOUN
abr-60	71	14	service	service	NOUN
abr-60	71	15	organizations	organization	NOUN
abr-60	71	16	.	.	PUNCT
abr-60	72	1	the	the	DET
abr-60	72	2	reputation	reputation	NOUN
abr-60	72	3	of	of	ADP
abr-60	72	4	the	the	DET
abr-60	72	5	organizations	organization	NOUN
abr-60	72	6	participating	participate	VERB
abr-60	72	7	in	in	ADP
abr-60	72	8	the	the	DET
abr-60	72	9	alliance	alliance	NOUN
abr-60	72	10	or	or	CCONJ
abr-60	72	11	partnership	partnership	NOUN
abr-60	72	12	as	as	ADP
abr-60	72	13	positive	positive	ADJ
abr-60	72	14	or	or	CCONJ
abr-60	72	15	negative	negative	ADJ
abr-60	72	16	is	be	AUX
abr-60	72	17	also	also	ADV
abr-60	72	18	of	of	ADP
abr-60	72	19	concern	concern	NOUN
abr-60	72	20	.	.	PUNCT
abr-60	73	1	these	these	DET
abr-60	73	2	issues	issue	NOUN
abr-60	73	3	can	can	AUX
abr-60	73	4	be	be	AUX
abr-60	73	5	combined	combine	VERB
abr-60	73	6	and	and	CCONJ
abr-60	73	7	addressed	address	VERB
abr-60	73	8	by	by	ADP
abr-60	73	9	answering	answer	VERB
abr-60	73	10	the	the	DET
abr-60	73	11	following	follow	VERB
abr-60	73	12	research	research	NOUN
abr-60	73	13	questions	question	NOUN
abr-60	73	14	:	:	PUNCT
abr-60	73	15	what	what	PRON
abr-60	73	16	is	be	AUX
abr-60	73	17	the	the	DET
abr-60	73	18	effect	effect	NOUN
abr-60	73	19	of	of	ADP
abr-60	73	20	an	an	DET
abr-60	73	21	organization	organization	NOUN
abr-60	73	22	’s	’s	PART
abr-60	73	23	reputation	reputation	NOUN
abr-60	73	24	(	(	PUNCT
abr-60	73	25	as	as	ADP
abr-60	73	26	positive	positive	ADJ
abr-60	73	27	or	or	CCONJ
abr-60	73	28	negative	negative	ADJ
abr-60	73	29	)	)	PUNCT
abr-60	73	30	on	on	ADP
abr-60	73	31	people	people	NOUN
abr-60	73	32	’s	’s	PART
abr-60	73	33	willingness	willingness	NOUN
abr-60	73	34	to	to	PART
abr-60	73	35	do	do	AUX
abr-60	73	36	business	business	NOUN
abr-60	73	37	?	?	PUNCT
abr-60	74	1	what	what	PRON
abr-60	74	2	is	be	AUX
abr-60	74	3	the	the	DET
abr-60	74	4	effect	effect	NOUN
abr-60	74	5	of	of	ADP
abr-60	74	6	sector	sector	NOUN
abr-60	74	7	on	on	ADP
abr-60	74	8	willingness	willingness	NOUN
abr-60	74	9	to	to	PART
abr-60	74	10	do	do	AUX
abr-60	74	11	business	business	NOUN
abr-60	74	12	for	for	ADP
abr-60	74	13	organizations	organization	NOUN
abr-60	74	14	with	with	ADP
abr-60	74	15	positive	positive	ADJ
abr-60	74	16	reputations	reputation	NOUN
abr-60	74	17	?	?	PUNCT
abr-60	75	1	in	in	ADP
abr-60	75	2	brand	brand	NOUN
abr-60	75	3	alliances	alliance	NOUN
abr-60	75	4	or	or	CCONJ
abr-60	75	5	partnerships	partnership	NOUN
abr-60	75	6	,	,	PUNCT
abr-60	75	7	is	be	AUX
abr-60	75	8	there	there	PRON
abr-60	75	9	a	a	DET
abr-60	75	10	differential	differential	ADJ
abr-60	75	11	penalty	penalty	NOUN
abr-60	75	12	for	for	ADP
abr-60	75	13	an	an	DET
abr-60	75	14	organization	organization	NOUN
abr-60	75	15	with	with	ADP
abr-60	75	16	a	a	DET
abr-60	75	17	positive	positive	ADJ
abr-60	75	18	reputation	reputation	NOUN
abr-60	75	19	that	that	SCONJ
abr-60	75	20	partners	partner	NOUN
abr-60	75	21	with	with	ADP
abr-60	75	22	an	an	DET
abr-60	75	23	organization	organization	NOUN
abr-60	75	24	with	with	ADP
abr-60	75	25	a	a	DET
abr-60	75	26	negative	negative	ADJ
abr-60	75	27	reputation	reputation	NOUN
abr-60	75	28	?	?	PUNCT
abr-60	76	1	what	what	PRON
abr-60	76	2	is	be	AUX
abr-60	76	3	the	the	DET
abr-60	76	4	effect	effect	NOUN
abr-60	76	5	of	of	ADP
abr-60	76	6	years	year	NOUN
abr-60	76	7	of	of	ADP
abr-60	76	8	service	service	NOUN
abr-60	76	9	and	and	CCONJ
abr-60	76	10	number	number	NOUN
abr-60	76	11	of	of	ADP
abr-60	76	12	annual	annual	ADJ
abr-60	76	13	contributions	contribution	NOUN
abr-60	76	14	on	on	ADP
abr-60	76	15	an	an	DET
abr-60	76	16	individual	individual	NOUN
abr-60	76	17	’s	’s	PART
abr-60	76	18	willingness	willingness	NOUN
abr-60	76	19	to	to	PART
abr-60	76	20	do	do	AUX
abr-60	76	21	business	business	NOUN
abr-60	76	22	with	with	ADP
abr-60	76	23	a	a	DET
abr-60	76	24	nonprofit	nonprofit	ADJ
abr-60	76	25	or	or	CCONJ
abr-60	76	26	private	private	ADJ
abr-60	76	27	organization	organization	NOUN
abr-60	76	28	?	?	PUNCT
abr-60	77	1	a	a	DET
abr-60	77	2	quasi	quasi	ADJ
abr-60	77	3	-	-	ADJ
abr-60	77	4	experimental	experimental	ADJ
abr-60	77	5	design	design	NOUN
abr-60	77	6	that	that	PRON
abr-60	77	7	varies	vary	VERB
abr-60	77	8	combinations	combination	NOUN
abr-60	77	9	of	of	ADP
abr-60	77	10	private	private	ADJ
abr-60	77	11	sector	sector	NOUN
abr-60	77	12	and	and	CCONJ
abr-60	77	13	nonprofit	nonprofit	ADJ
abr-60	77	14	organizations	organization	NOUN
abr-60	77	15	was	be	AUX
abr-60	77	16	used	use	VERB
abr-60	77	17	to	to	PART
abr-60	77	18	structure	structure	NOUN
abr-60	77	19	comparisons	comparison	NOUN
abr-60	77	20	that	that	PRON
abr-60	77	21	are	be	AUX
abr-60	77	22	based	base	VERB
abr-60	77	23	on	on	ADP
abr-60	77	24	individual	individual	ADJ
abr-60	77	25	research	research	NOUN
abr-60	77	26	participant	participant	ADJ
abr-60	77	27	willingness	willingness	NOUN
abr-60	77	28	to	to	PART
abr-60	77	29	purchase	purchase	VERB
abr-60	77	30	a	a	DET
abr-60	77	31	product	product	NOUN
abr-60	77	32	(	(	PUNCT
abr-60	77	33	private	private	ADJ
abr-60	77	34	sector	sector	NOUN
abr-60	77	35	)	)	PUNCT
abr-60	77	36	or	or	CCONJ
abr-60	77	37	willingness	willingness	NOUN
abr-60	77	38	to	to	PART
abr-60	77	39	contribute	contribute	VERB
abr-60	77	40	to	to	ADP
abr-60	77	41	a	a	DET
abr-60	77	42	nonprofit	nonprofit	ADJ
abr-60	77	43	organization	organization	NOUN
abr-60	77	44	(	(	PUNCT
abr-60	77	45	nonprofit	nonprofit	ADJ
abr-60	77	46	sector	sector	NOUN
abr-60	77	47	)	)	PUNCT
abr-60	77	48	.	.	PUNCT
abr-60	78	1	research	research	NOUN
abr-60	78	2	hypotheses	hypothesis	NOUN
abr-60	78	3	h1	h1	ADJ
abr-60	78	4	:	:	PUNCT
abr-60	78	5	it	it	PRON
abr-60	78	6	is	be	AUX
abr-60	78	7	expected	expect	VERB
abr-60	78	8	that	that	SCONJ
abr-60	78	9	an	an	DET
abr-60	78	10	individual	individual	NOUN
abr-60	78	11	’s	’s	PART
abr-60	78	12	willingness	willingness	NOUN
abr-60	78	13	to	to	PART
abr-60	78	14	contribute	contribute	VERB
abr-60	78	15	will	will	AUX
abr-60	78	16	increase	increase	VERB
abr-60	78	17	with	with	ADP
abr-60	78	18	each	each	DET
abr-60	78	19	additional	additional	ADJ
abr-60	78	20	annual	annual	ADJ
abr-60	78	21	contribution	contribution	NOUN
abr-60	78	22	.	.	PUNCT
abr-60	79	1	h2	h2	NOUN
abr-60	79	2	:	:	PUNCT
abr-60	80	1	it	it	PRON
abr-60	80	2	is	be	AUX
abr-60	80	3	expected	expect	VERB
abr-60	80	4	that	that	SCONJ
abr-60	80	5	an	an	DET
abr-60	80	6	individual	individual	NOUN
abr-60	80	7	’s	’s	PART
abr-60	80	8	willingness	willingness	NOUN
abr-60	80	9	to	to	PART
abr-60	80	10	contribute	contribute	VERB
abr-60	80	11	will	will	AUX
abr-60	80	12	increase	increase	VERB
abr-60	80	13	with	with	ADP
abr-60	80	14	each	each	DET
abr-60	80	15	additional	additional	ADJ
abr-60	80	16	year	year	NOUN
abr-60	80	17	of	of	ADP
abr-60	80	18	service	service	NOUN
abr-60	80	19	with	with	ADP
abr-60	80	20	their	their	PRON
abr-60	80	21	current	current	ADJ
abr-60	80	22	organization	organization	NOUN
abr-60	80	23	.	.	PUNCT
abr-60	81	1	significance	significance	NOUN
abr-60	81	2	of	of	ADP
abr-60	81	3	the	the	DET
abr-60	81	4	study	study	NOUN
abr-60	81	5	this	this	DET
abr-60	81	6	research	research	NOUN
abr-60	81	7	is	be	AUX
abr-60	81	8	salient	salient	ADJ
abr-60	81	9	for	for	ADP
abr-60	81	10	several	several	ADJ
abr-60	81	11	reasons	reason	NOUN
abr-60	81	12	.	.	PUNCT
abr-60	82	1	first	first	ADV
abr-60	82	2	,	,	PUNCT
abr-60	82	3	brand	brand	NOUN
abr-60	82	4	alliances	alliance	NOUN
abr-60	82	5	are	be	AUX
abr-60	82	6	increasing	increase	VERB
abr-60	82	7	in	in	ADP
abr-60	82	8	popularity	popularity	NOUN
abr-60	82	9	as	as	ADP
abr-60	82	10	a	a	DET
abr-60	82	11	means	means	NOUN
abr-60	82	12	for	for	SCONJ
abr-60	82	13	both	both	CCONJ
abr-60	82	14	nonprofit	nonprofit	ADJ
abr-60	82	15	and	and	CCONJ
abr-60	82	16	private	private	ADJ
abr-60	82	17	sector	sector	NOUN
abr-60	82	18	organizations	organization	NOUN
abr-60	82	19	to	to	PART
abr-60	82	20	accomplish	accomplish	VERB
abr-60	82	21	organizational	organizational	ADJ
abr-60	82	22	goals	goal	NOUN
abr-60	82	23	and	and	CCONJ
abr-60	82	24	heller	heller	NOUN
abr-60	82	25	advances	advance	NOUN
abr-60	82	26	in	in	ADP
abr-60	82	27	business	business	NOUN
abr-60	82	28	research	research	NOUN
abr-60	82	29	2011	2011	NUM
abr-60	82	30	,	,	PUNCT
abr-60	82	31	vol	vol	NOUN
abr-60	82	32	.	.	PROPN
abr-60	82	33	2	2	NUM
abr-60	82	34	,	,	PUNCT
abr-60	82	35	no	no	INTJ
abr-60	82	36	.	.	NOUN
abr-60	82	37	1	1	NUM
abr-60	82	38	,	,	PUNCT
abr-60	82	39	163	163	NUM
abr-60	82	40	-	-	SYM
abr-60	82	41	171	171	NUM
abr-60	82	42	166	166	NUM
abr-60	82	43	objectives	objective	NOUN
abr-60	82	44	.	.	PUNCT
abr-60	83	1	thus	thus	ADV
abr-60	83	2	,	,	PUNCT
abr-60	83	3	it	it	PRON
abr-60	83	4	is	be	AUX
abr-60	83	5	important	important	ADJ
abr-60	83	6	for	for	SCONJ
abr-60	83	7	organizations	organization	NOUN
abr-60	83	8	to	to	PART
abr-60	83	9	understand	understand	VERB
abr-60	83	10	the	the	DET
abr-60	83	11	costs	cost	NOUN
abr-60	83	12	and	and	CCONJ
abr-60	83	13	benefits	benefit	NOUN
abr-60	83	14	in	in	ADP
abr-60	83	15	cross	cross	ADJ
abr-60	83	16	-	-	ADJ
abr-60	83	17	sector	sector	ADJ
abr-60	83	18	alliance	alliance	NOUN
abr-60	83	19	creation	creation	NOUN
abr-60	83	20	.	.	PUNCT
abr-60	84	1	little	little	ADJ
abr-60	84	2	empirical	empirical	ADJ
abr-60	84	3	data	datum	NOUN
abr-60	84	4	exists	exist	VERB
abr-60	84	5	regarding	regard	VERB
abr-60	84	6	these	these	DET
abr-60	84	7	issues	issue	NOUN
abr-60	84	8	in	in	ADP
abr-60	84	9	either	either	DET
abr-60	84	10	sector	sector	NOUN
abr-60	84	11	.	.	PUNCT
abr-60	85	1	this	this	DET
abr-60	85	2	study	study	NOUN
abr-60	85	3	addresses	address	VERB
abr-60	85	4	the	the	DET
abr-60	85	5	question	question	NOUN
abr-60	85	6	of	of	ADP
abr-60	85	7	whether	whether	SCONJ
abr-60	85	8	the	the	DET
abr-60	85	9	types	type	NOUN
abr-60	85	10	of	of	ADP
abr-60	85	11	organizations	organization	NOUN
abr-60	85	12	(	(	PUNCT
abr-60	85	13	private	private	ADJ
abr-60	85	14	versus	versus	X
abr-60	85	15	nonprofit	nonprofit	ADJ
abr-60	85	16	)	)	PUNCT
abr-60	85	17	and	and	CCONJ
abr-60	85	18	their	their	PRON
abr-60	85	19	reputations	reputation	NOUN
abr-60	85	20	have	have	AUX
abr-60	85	21	an	an	DET
abr-60	85	22	impact	impact	NOUN
abr-60	85	23	on	on	ADP
abr-60	85	24	people	people	NOUN
abr-60	85	25	’s	’s	PART
abr-60	85	26	decisions	decision	NOUN
abr-60	85	27	to	to	PART
abr-60	85	28	purchase	purchase	VERB
abr-60	85	29	or	or	CCONJ
abr-60	85	30	contribute	contribute	VERB
abr-60	85	31	.	.	PUNCT
abr-60	86	1	this	this	DET
abr-60	86	2	issue	issue	NOUN
abr-60	86	3	is	be	AUX
abr-60	86	4	particularly	particularly	ADV
abr-60	86	5	important	important	ADJ
abr-60	86	6	to	to	ADP
abr-60	86	7	the	the	DET
abr-60	86	8	management	management	NOUN
abr-60	86	9	of	of	ADP
abr-60	86	10	organizations	organization	NOUN
abr-60	86	11	that	that	PRON
abr-60	86	12	are	be	AUX
abr-60	86	13	preparing	prepare	VERB
abr-60	86	14	to	to	PART
abr-60	86	15	enter	enter	VERB
abr-60	86	16	alliances	alliance	NOUN
abr-60	86	17	or	or	CCONJ
abr-60	86	18	partnerships	partnership	NOUN
abr-60	86	19	with	with	ADP
abr-60	86	20	other	other	ADJ
abr-60	86	21	organizations	organization	NOUN
abr-60	86	22	in	in	ADP
abr-60	86	23	the	the	DET
abr-60	86	24	current	current	ADJ
abr-60	86	25	recessed	recess	VERB
abr-60	86	26	economy	economy	NOUN
abr-60	86	27	.	.	PUNCT
abr-60	87	1	in	in	ADP
abr-60	87	2	particular	particular	ADJ
abr-60	87	3	,	,	PUNCT
abr-60	87	4	nonprofit	nonprofit	ADJ
abr-60	87	5	organizations	organization	NOUN
abr-60	87	6	which	which	PRON
abr-60	87	7	are	be	AUX
abr-60	87	8	increasingly	increasingly	ADV
abr-60	87	9	dependent	dependent	ADJ
abr-60	87	10	on	on	ADP
abr-60	87	11	charitable	charitable	ADJ
abr-60	87	12	donations	donation	NOUN
abr-60	87	13	must	must	AUX
abr-60	87	14	choose	choose	VERB
abr-60	87	15	optimal	optimal	ADJ
abr-60	87	16	private	private	ADJ
abr-60	87	17	corporate	corporate	ADJ
abr-60	87	18	partners	partner	NOUN
abr-60	87	19	,	,	PUNCT
abr-60	87	20	in	in	ADP
abr-60	87	21	order	order	NOUN
abr-60	87	22	to	to	PART
abr-60	87	23	increase	increase	VERB
abr-60	87	24	the	the	DET
abr-60	87	25	likelihood	likelihood	NOUN
abr-60	87	26	of	of	ADP
abr-60	87	27	success	success	NOUN
abr-60	87	28	.	.	PUNCT
abr-60	88	1	finally	finally	ADV
abr-60	88	2	,	,	PUNCT
abr-60	88	3	given	give	VERB
abr-60	88	4	the	the	DET
abr-60	88	5	exploratory	exploratory	ADJ
abr-60	88	6	nature	nature	NOUN
abr-60	88	7	of	of	ADP
abr-60	88	8	the	the	DET
abr-60	88	9	study	study	NOUN
abr-60	88	10	,	,	PUNCT
abr-60	88	11	the	the	DET
abr-60	88	12	new	new	ADJ
abr-60	88	13	information	information	NOUN
abr-60	88	14	obtained	obtain	VERB
abr-60	88	15	can	can	AUX
abr-60	88	16	be	be	AUX
abr-60	88	17	used	use	VERB
abr-60	88	18	to	to	PART
abr-60	88	19	identify	identify	VERB
abr-60	88	20	new	new	ADJ
abr-60	88	21	questions	question	NOUN
abr-60	88	22	for	for	ADP
abr-60	88	23	further	further	ADJ
abr-60	88	24	research	research	NOUN
abr-60	88	25	.	.	PUNCT
abr-60	89	1	in	in	ADP
abr-60	89	2	particular	particular	ADJ
abr-60	89	3	,	,	PUNCT
abr-60	89	4	the	the	DET
abr-60	89	5	research	research	NOUN
abr-60	89	6	provides	provide	VERB
abr-60	89	7	an	an	DET
abr-60	89	8	initial	initial	ADJ
abr-60	89	9	assessment	assessment	NOUN
abr-60	89	10	of	of	ADP
abr-60	89	11	attitudinal	attitudinal	ADJ
abr-60	89	12	and	and	CCONJ
abr-60	89	13	demographic	demographic	ADJ
abr-60	89	14	characteristics	characteristic	NOUN
abr-60	89	15	of	of	ADP
abr-60	89	16	people	people	NOUN
abr-60	89	17	making	make	VERB
abr-60	89	18	assessments	assessment	NOUN
abr-60	89	19	of	of	ADP
abr-60	89	20	private	private	ADJ
abr-60	89	21	and	and	CCONJ
abr-60	89	22	nonprofit	nonprofit	ADJ
abr-60	89	23	organizations	organization	NOUN
abr-60	89	24	’	'	PUNCT
abr-60	89	25	reputations	reputation	NOUN
abr-60	89	26	.	.	PUNCT
abr-60	90	1	research	research	NOUN
abr-60	90	2	methodology	methodology	NOUN
abr-60	90	3	the	the	DET
abr-60	90	4	dependent	dependent	ADJ
abr-60	90	5	variable	variable	NOUN
abr-60	90	6	in	in	ADP
abr-60	90	7	this	this	DET
abr-60	90	8	study	study	NOUN
abr-60	90	9	is	be	AUX
abr-60	90	10	individual	individual	ADJ
abr-60	90	11	“	"	PUNCT
abr-60	90	12	willingness	willingness	NOUN
abr-60	90	13	to	to	PART
abr-60	90	14	purchase	purchase	VERB
abr-60	90	15	a	a	DET
abr-60	90	16	product	product	NOUN
abr-60	90	17	or	or	CCONJ
abr-60	90	18	service	service	NOUN
abr-60	90	19	from	from	ADP
abr-60	90	20	a	a	DET
abr-60	90	21	private	private	ADJ
abr-60	90	22	organization	organization	NOUN
abr-60	90	23	.	.	PUNCT
abr-60	90	24	”	"	PUNCT
abr-60	91	1	since	since	SCONJ
abr-60	91	2	interest	interest	NOUN
abr-60	91	3	focuses	focus	VERB
abr-60	91	4	upon	upon	SCONJ
abr-60	91	5	making	make	VERB
abr-60	91	6	comparisons	comparison	NOUN
abr-60	91	7	between	between	ADP
abr-60	91	8	private	private	ADJ
abr-60	91	9	sector	sector	NOUN
abr-60	91	10	and	and	CCONJ
abr-60	91	11	nonprofit	nonprofit	ADJ
abr-60	91	12	organizations	organization	NOUN
abr-60	91	13	that	that	PRON
abr-60	91	14	do	do	AUX
abr-60	91	15	not	not	PART
abr-60	91	16	sell	sell	VERB
abr-60	91	17	products	product	NOUN
abr-60	91	18	or	or	CCONJ
abr-60	91	19	services	service	NOUN
abr-60	91	20	,	,	PUNCT
abr-60	91	21	a	a	DET
abr-60	91	22	parallel	parallel	ADJ
abr-60	91	23	dependent	dependent	ADJ
abr-60	91	24	variable	variable	NOUN
abr-60	91	25	is	be	AUX
abr-60	91	26	individual	individual	ADJ
abr-60	91	27	“	"	PUNCT
abr-60	91	28	willingness	willingness	NOUN
abr-60	91	29	to	to	PART
abr-60	91	30	make	make	VERB
abr-60	91	31	a	a	DET
abr-60	91	32	contribution	contribution	NOUN
abr-60	91	33	to	to	ADP
abr-60	91	34	a	a	DET
abr-60	91	35	nonprofit	nonprofit	ADJ
abr-60	91	36	organization	organization	NOUN
abr-60	91	37	.	.	PUNCT
abr-60	91	38	”	"	PUNCT
abr-60	92	1	these	these	DET
abr-60	92	2	“	"	PUNCT
abr-60	92	3	willingness	willingness	NOUN
abr-60	92	4	”	"	PUNCT
abr-60	92	5	variables	variable	NOUN
abr-60	92	6	are	be	AUX
abr-60	92	7	intended	intend	VERB
abr-60	92	8	to	to	PART
abr-60	92	9	measure	measure	VERB
abr-60	92	10	the	the	DET
abr-60	92	11	respondent	respondent	NOUN
abr-60	92	12	’s	’s	PART
abr-60	92	13	ultimate	ultimate	ADJ
abr-60	92	14	support	support	NOUN
abr-60	92	15	of	of	ADP
abr-60	92	16	a	a	DET
abr-60	92	17	focal	focal	ADJ
abr-60	92	18	organization	organization	NOUN
abr-60	92	19	.	.	PUNCT
abr-60	93	1	that	that	PRON
abr-60	93	2	is	be	AUX
abr-60	93	3	,	,	PUNCT
abr-60	93	4	in	in	ADP
abr-60	93	5	the	the	DET
abr-60	93	6	marketing	marketing	NOUN
abr-60	93	7	discipline	discipline	NOUN
abr-60	93	8	,	,	PUNCT
abr-60	93	9	the	the	DET
abr-60	93	10	principal	principal	ADJ
abr-60	93	11	test	test	NOUN
abr-60	93	12	of	of	ADP
abr-60	93	13	product	product	NOUN
abr-60	93	14	or	or	CCONJ
abr-60	93	15	service	service	NOUN
abr-60	93	16	perception	perception	NOUN
abr-60	93	17	is	be	AUX
abr-60	93	18	whether	whether	SCONJ
abr-60	93	19	the	the	DET
abr-60	93	20	product	product	NOUN
abr-60	93	21	or	or	CCONJ
abr-60	93	22	service	service	NOUN
abr-60	93	23	is	be	AUX
abr-60	93	24	purchased	purchase	VERB
abr-60	93	25	by	by	ADP
abr-60	93	26	consumers	consumer	NOUN
abr-60	93	27	(	(	PUNCT
abr-60	93	28	peter	peter	PROPN
abr-60	93	29	and	and	CCONJ
abr-60	93	30	olson	olson	NOUN
abr-60	93	31	,	,	PUNCT
abr-60	93	32	1999	1999	NUM
abr-60	93	33	)	)	PUNCT
abr-60	93	34	.	.	PUNCT
abr-60	94	1	in	in	ADP
abr-60	94	2	the	the	DET
abr-60	94	3	case	case	NOUN
abr-60	94	4	of	of	ADP
abr-60	94	5	nonprofit	nonprofit	ADJ
abr-60	94	6	organizations	organization	NOUN
abr-60	94	7	,	,	PUNCT
abr-60	94	8	services	service	NOUN
abr-60	94	9	and	and	CCONJ
abr-60	94	10	products	product	NOUN
abr-60	94	11	may	may	AUX
abr-60	94	12	be	be	AUX
abr-60	94	13	provided	provide	VERB
abr-60	94	14	by	by	ADP
abr-60	94	15	the	the	DET
abr-60	94	16	organization	organization	NOUN
abr-60	94	17	to	to	ADP
abr-60	94	18	its	its	PRON
abr-60	94	19	clients	client	NOUN
abr-60	94	20	,	,	PUNCT
abr-60	94	21	but	but	CCONJ
abr-60	94	22	the	the	DET
abr-60	94	23	relationship	relationship	NOUN
abr-60	94	24	of	of	ADP
abr-60	94	25	interest	interest	NOUN
abr-60	94	26	in	in	ADP
abr-60	94	27	this	this	DET
abr-60	94	28	study	study	NOUN
abr-60	94	29	is	be	AUX
abr-60	94	30	between	between	ADP
abr-60	94	31	the	the	DET
abr-60	94	32	organization	organization	NOUN
abr-60	94	33	and	and	CCONJ
abr-60	94	34	the	the	DET
abr-60	94	35	public	public	NOUN
abr-60	94	36	that	that	PRON
abr-60	94	37	may	may	AUX
abr-60	94	38	provide	provide	VERB
abr-60	94	39	financial	financial	ADJ
abr-60	94	40	support	support	NOUN
abr-60	94	41	.	.	PUNCT
abr-60	95	1	individuals	individual	NOUN
abr-60	95	2	will	will	AUX
abr-60	95	3	be	be	AUX
abr-60	95	4	the	the	DET
abr-60	95	5	focus	focus	NOUN
abr-60	95	6	for	for	ADP
abr-60	95	7	this	this	DET
abr-60	95	8	research	research	NOUN
abr-60	95	9	,	,	PUNCT
abr-60	95	10	and	and	CCONJ
abr-60	95	11	in	in	ADP
abr-60	95	12	measuring	measure	VERB
abr-60	95	13	“	"	PUNCT
abr-60	95	14	willingness	willingness	NOUN
abr-60	95	15	to	to	PART
abr-60	95	16	contribute	contribute	VERB
abr-60	95	17	,	,	PUNCT
abr-60	95	18	”	"	PUNCT
abr-60	95	19	we	we	PRON
abr-60	95	20	will	will	AUX
abr-60	95	21	focus	focus	VERB
abr-60	95	22	on	on	ADP
abr-60	95	23	willingness	willingness	NOUN
abr-60	95	24	to	to	PART
abr-60	95	25	contribute	contribute	VERB
abr-60	95	26	monetarily	monetarily	ADV
abr-60	95	27	.	.	PUNCT
abr-60	96	1	logistic	logistic	ADJ
abr-60	96	2	regression	regression	NOUN
abr-60	96	3	was	be	AUX
abr-60	96	4	incorporated	incorporate	VERB
abr-60	96	5	as	as	SCONJ
abr-60	96	6	it	it	PRON
abr-60	96	7	was	be	AUX
abr-60	96	8	the	the	DET
abr-60	96	9	most	most	ADV
abr-60	96	10	appropriate	appropriate	ADJ
abr-60	96	11	given	give	VERB
abr-60	96	12	that	that	SCONJ
abr-60	96	13	the	the	DET
abr-60	96	14	dependent	dependent	ADJ
abr-60	96	15	variable	variable	NOUN
abr-60	96	16	was	be	AUX
abr-60	96	17	dichotomous	dichotomous	ADJ
abr-60	96	18	;	;	PUNCT
abr-60	96	19	respondents	respondent	NOUN
abr-60	96	20	indicated	indicate	VERB
abr-60	96	21	that	that	SCONJ
abr-60	96	22	they	they	PRON
abr-60	96	23	were	be	AUX
abr-60	96	24	either	either	CCONJ
abr-60	96	25	willing	willing	ADJ
abr-60	96	26	on	on	ADP
abr-60	96	27	not	not	PART
abr-60	96	28	willing	willing	ADJ
abr-60	96	29	to	to	PART
abr-60	96	30	contribute	contribute	VERB
abr-60	96	31	to	to	ADP
abr-60	96	32	or	or	CCONJ
abr-60	96	33	purchase	purchase	VERB
abr-60	96	34	from	from	ADP
abr-60	96	35	the	the	DET
abr-60	96	36	fictitious	fictitious	ADJ
abr-60	96	37	firms	firm	NOUN
abr-60	96	38	.	.	PUNCT
abr-60	97	1	willingness	willingness	NOUN
abr-60	97	2	to	to	PART
abr-60	97	3	contribute	contribute	VERB
abr-60	97	4	was	be	AUX
abr-60	97	5	measured	measure	VERB
abr-60	97	6	as	as	ADP
abr-60	97	7	a	a	DET
abr-60	97	8	dummy	dummy	ADJ
abr-60	97	9	variable	variable	NOUN
abr-60	97	10	;	;	PUNCT
abr-60	97	11	possible	possible	ADJ
abr-60	97	12	response	response	NOUN
abr-60	97	13	values	value	NOUN
abr-60	97	14	were	be	AUX
abr-60	97	15	1	1	NUM
abr-60	97	16	and	and	CCONJ
abr-60	97	17	0	0	NUM
abr-60	97	18	.	.	PUNCT
abr-60	98	1	responses	response	NOUN
abr-60	98	2	were	be	AUX
abr-60	98	3	coded	code	VERB
abr-60	98	4	“	"	PUNCT
abr-60	98	5	1	1	NUM
abr-60	98	6	”	"	PUNCT
abr-60	98	7	if	if	SCONJ
abr-60	98	8	the	the	DET
abr-60	98	9	individual	individual	NOUN
abr-60	98	10	expressed	express	VERB
abr-60	98	11	willingness	willingness	NOUN
abr-60	98	12	to	to	PART
abr-60	98	13	contribute	contribute	VERB
abr-60	98	14	and	and	CCONJ
abr-60	98	15	“	"	PUNCT
abr-60	98	16	0	0	NUM
abr-60	98	17	”	"	PUNCT
abr-60	98	18	if	if	SCONJ
abr-60	98	19	the	the	DET
abr-60	98	20	respondent	respondent	NOUN
abr-60	98	21	was	be	AUX
abr-60	98	22	not	not	PART
abr-60	98	23	willing	willing	ADJ
abr-60	98	24	to	to	PART
abr-60	98	25	contribute	contribute	VERB
abr-60	98	26	to	to	ADP
abr-60	98	27	or	or	CCONJ
abr-60	98	28	purchase	purchase	VERB
abr-60	98	29	from	from	ADP
abr-60	98	30	the	the	DET
abr-60	98	31	organizations	organization	NOUN
abr-60	98	32	.	.	PUNCT
abr-60	99	1	the	the	DET
abr-60	99	2	independent	independent	ADJ
abr-60	99	3	variables	variable	NOUN
abr-60	99	4	of	of	ADP
abr-60	99	5	interest	interest	NOUN
abr-60	99	6	for	for	ADP
abr-60	99	7	the	the	DET
abr-60	99	8	analyses	analysis	NOUN
abr-60	99	9	were	be	AUX
abr-60	99	10	both	both	ADV
abr-60	99	11	continuous	continuous	ADJ
abr-60	99	12	.	.	PUNCT
abr-60	100	1	annual	annual	ADJ
abr-60	100	2	contribution	contribution	NOUN
abr-60	100	3	rate	rate	NOUN
abr-60	100	4	,	,	PUNCT
abr-60	100	5	measured	measure	VERB
abr-60	100	6	in	in	ADP
abr-60	100	7	number	number	NOUN
abr-60	100	8	of	of	ADP
abr-60	100	9	contributions	contribution	NOUN
abr-60	100	10	in	in	ADP
abr-60	100	11	the	the	DET
abr-60	100	12	last	last	ADJ
abr-60	100	13	year	year	NOUN
abr-60	100	14	,	,	PUNCT
abr-60	100	15	and	and	CCONJ
abr-60	100	16	years	year	NOUN
abr-60	100	17	of	of	ADP
abr-60	100	18	service	service	NOUN
abr-60	100	19	with	with	ADP
abr-60	100	20	the	the	DET
abr-60	100	21	respondent	respondent	NOUN
abr-60	100	22	’s	’s	PART
abr-60	100	23	current	current	ADJ
abr-60	100	24	organization	organization	NOUN
abr-60	100	25	.	.	PUNCT
abr-60	101	1	results	result	NOUN
abr-60	101	2	are	be	AUX
abr-60	101	3	reported	report	VERB
abr-60	101	4	as	as	ADP
abr-60	101	5	probability	probability	NOUN
abr-60	101	6	values	value	NOUN
abr-60	101	7	with	with	ADP
abr-60	101	8	feasible	feasible	ADJ
abr-60	101	9	responses	response	NOUN
abr-60	101	10	falling	fall	VERB
abr-60	101	11	within	within	ADP
abr-60	101	12	the	the	DET
abr-60	101	13	range	range	NOUN
abr-60	101	14	0.0	0.0	NUM
abr-60	101	15	to	to	ADP
abr-60	101	16	1.0	1.0	NUM
abr-60	101	17	.	.	PUNCT
abr-60	102	1	linear	linear	ADJ
abr-60	102	2	regression	regression	NOUN
abr-60	102	3	was	be	AUX
abr-60	102	4	ruled	rule	VERB
abr-60	102	5	out	out	ADP
abr-60	102	6	for	for	ADP
abr-60	102	7	the	the	DET
abr-60	102	8	analyses	analysis	NOUN
abr-60	102	9	as	as	SCONJ
abr-60	102	10	there	there	PRON
abr-60	102	11	are	be	VERB
abr-60	102	12	no	no	DET
abr-60	102	13	limits	limit	NOUN
abr-60	102	14	on	on	ADP
abr-60	102	15	the	the	DET
abr-60	102	16	values	value	NOUN
abr-60	102	17	predicted	predict	VERB
abr-60	102	18	by	by	ADP
abr-60	102	19	a	a	DET
abr-60	102	20	linear	linear	ADJ
abr-60	102	21	regression	regression	NOUN
abr-60	102	22	.	.	PUNCT
abr-60	103	1	the	the	DET
abr-60	103	2	result	result	NOUN
abr-60	103	3	of	of	ADP
abr-60	103	4	the	the	DET
abr-60	103	5	linear	linear	ADJ
abr-60	103	6	regression	regression	NOUN
abr-60	103	7	yielded	yield	VERB
abr-60	103	8	a	a	DET
abr-60	103	9	predicted	predict	VERB
abr-60	103	10	response	response	NOUN
abr-60	103	11	less	less	ADJ
abr-60	103	12	than	than	ADP
abr-60	103	13	0	0	NUM
abr-60	103	14	or	or	CCONJ
abr-60	103	15	greater	great	ADJ
abr-60	103	16	than	than	ADP
abr-60	103	17	1	1	NUM
abr-60	103	18	,	,	PUNCT
abr-60	103	19	either	either	PRON
abr-60	103	20	of	of	ADP
abr-60	103	21	which	which	PRON
abr-60	103	22	would	would	AUX
abr-60	103	23	be	be	AUX
abr-60	103	24	nonsensical	nonsensical	ADJ
abr-60	103	25	as	as	ADP
abr-60	103	26	a	a	DET
abr-60	103	27	response	response	NOUN
abr-60	103	28	probability	probability	NOUN
abr-60	103	29	.	.	PUNCT
abr-60	104	1	if	if	SCONJ
abr-60	104	2	the	the	DET
abr-60	104	3	dependent	dependent	ADJ
abr-60	104	4	variable	variable	NOUN
abr-60	104	5	had	have	AUX
abr-60	104	6	been	be	AUX
abr-60	104	7	continuous	continuous	ADJ
abr-60	104	8	rather	rather	ADV
abr-60	104	9	than	than	ADP
abr-60	104	10	dichotomous	dichotomous	ADJ
abr-60	104	11	,	,	PUNCT
abr-60	104	12	that	that	ADV
abr-60	104	13	is	is	ADV
abr-60	104	14	,	,	PUNCT
abr-60	104	15	if	if	SCONJ
abr-60	104	16	respondents	respondent	NOUN
abr-60	104	17	had	have	AUX
abr-60	104	18	been	be	AUX
abr-60	104	19	asked	ask	VERB
abr-60	104	20	how	how	SCONJ
abr-60	104	21	much	much	ADJ
abr-60	104	22	money	money	NOUN
abr-60	104	23	they	they	PRON
abr-60	104	24	would	would	AUX
abr-60	104	25	be	be	AUX
abr-60	104	26	willing	willing	ADJ
abr-60	104	27	to	to	PART
abr-60	104	28	contribute	contribute	VERB
abr-60	104	29	or	or	CCONJ
abr-60	104	30	how	how	SCONJ
abr-60	104	31	much	much	ADJ
abr-60	104	32	they	they	PRON
abr-60	104	33	would	would	AUX
abr-60	104	34	be	be	AUX
abr-60	104	35	willing	willing	ADJ
abr-60	104	36	to	to	PART
abr-60	104	37	purchase	purchase	VERB
abr-60	104	38	from	from	ADP
abr-60	104	39	the	the	DET
abr-60	104	40	fictitious	fictitious	ADJ
abr-60	104	41	firms	firm	NOUN
abr-60	104	42	,	,	PUNCT
abr-60	104	43	linear	linear	ADJ
abr-60	104	44	regression	regression	NOUN
abr-60	104	45	,	,	PUNCT
abr-60	104	46	anova	anova	PROPN
abr-60	104	47	or	or	CCONJ
abr-60	104	48	a	a	DET
abr-60	104	49	similar	similar	ADJ
abr-60	104	50	method	method	NOUN
abr-60	104	51	could	could	AUX
abr-60	104	52	have	have	AUX
abr-60	104	53	been	be	AUX
abr-60	104	54	used	use	VERB
abr-60	104	55	.	.	PUNCT
abr-60	105	1	as	as	ADP
abr-60	105	2	a	a	DET
abr-60	105	3	result	result	NOUN
abr-60	105	4	of	of	ADP
abr-60	105	5	the	the	DET
abr-60	105	6	global	global	ADJ
abr-60	105	7	economic	economic	ADJ
abr-60	105	8	downturn	downturn	NOUN
abr-60	105	9	in	in	ADP
abr-60	105	10	the	the	DET
abr-60	105	11	last	last	ADJ
abr-60	105	12	five	five	NUM
abr-60	105	13	years	year	NOUN
abr-60	105	14	,	,	PUNCT
abr-60	105	15	nonprofit	nonprofit	ADJ
abr-60	105	16	organizations	organization	NOUN
abr-60	105	17	experienced	experience	VERB
abr-60	105	18	a	a	DET
abr-60	105	19	decrease	decrease	NOUN
abr-60	105	20	in	in	ADP
abr-60	105	21	corporate	corporate	ADJ
abr-60	105	22	and	and	CCONJ
abr-60	105	23	individual	individual	ADJ
abr-60	105	24	charitable	charitable	ADJ
abr-60	105	25	donations	donation	NOUN
abr-60	105	26	.	.	PUNCT
abr-60	106	1	combined	combine	VERB
abr-60	106	2	with	with	ADP
abr-60	106	3	the	the	DET
abr-60	106	4	loss	loss	NOUN
abr-60	106	5	of	of	ADP
abr-60	106	6	government	government	NOUN
abr-60	106	7	funding	funding	NOUN
abr-60	106	8	,	,	PUNCT
abr-60	106	9	the	the	DET
abr-60	106	10	impacts	impact	NOUN
abr-60	106	11	to	to	ADP
abr-60	106	12	these	these	DET
abr-60	106	13	firms	firm	NOUN
abr-60	106	14	have	have	AUX
abr-60	106	15	been	be	AUX
abr-60	106	16	slashed	slash	VERB
abr-60	106	17	budgets	budget	NOUN
abr-60	106	18	,	,	PUNCT
abr-60	106	19	a	a	DET
abr-60	106	20	reduction	reduction	NOUN
abr-60	106	21	of	of	ADP
abr-60	106	22	services	service	NOUN
abr-60	106	23	offered	offer	VERB
abr-60	106	24	and	and	CCONJ
abr-60	106	25	in	in	ADP
abr-60	106	26	some	some	DET
abr-60	106	27	cases	case	NOUN
abr-60	106	28	closure	closure	NOUN
abr-60	106	29	.	.	PUNCT
abr-60	107	1	management	management	NOUN
abr-60	107	2	at	at	ADP
abr-60	107	3	nonprofit	nonprofit	ADJ
abr-60	107	4	organizations	organization	NOUN
abr-60	107	5	should	should	AUX
abr-60	107	6	study	study	VERB
abr-60	107	7	successful	successful	ADJ
abr-60	107	8	examples	example	NOUN
abr-60	107	9	of	of	ADP
abr-60	107	10	cross	cross	NOUN
abr-60	107	11	sector	sector	NOUN
abr-60	107	12	marketing	marketing	NOUN
abr-60	107	13	alliances	alliance	NOUN
abr-60	107	14	and	and	CCONJ
abr-60	107	15	strategically	strategically	ADV
abr-60	107	16	replicate	replicate	VERB
abr-60	107	17	them	they	PRON
abr-60	107	18	with	with	ADP
abr-60	107	19	private	private	ADJ
abr-60	107	20	sector	sector	NOUN
abr-60	107	21	organizations	organization	NOUN
abr-60	107	22	.	.	PUNCT
abr-60	108	1	this	this	PRON
abr-60	108	2	is	be	AUX
abr-60	108	3	achieved	achieve	VERB
abr-60	108	4	via	via	ADP
abr-60	108	5	cause	cause	NOUN
abr-60	108	6	-	-	PUNCT
abr-60	108	7	related	relate	VERB
abr-60	108	8	marketing	marketing	NOUN
abr-60	108	9	,	,	PUNCT
abr-60	108	10	a	a	DET
abr-60	108	11	commercial	commercial	ADJ
abr-60	108	12	partnership	partnership	NOUN
abr-60	108	13	between	between	ADP
abr-60	108	14	a	a	DET
abr-60	108	15	nonprofit	nonprofit	ADJ
abr-60	108	16	organization	organization	NOUN
abr-60	108	17	and	and	CCONJ
abr-60	108	18	a	a	DET
abr-60	108	19	private	private	ADJ
abr-60	108	20	sector	sector	NOUN
abr-60	108	21	business	business	NOUN
abr-60	108	22	.	.	PUNCT
abr-60	109	1	seven	seven	NUM
abr-60	109	2	fictional	fictional	ADJ
abr-60	109	3	organizations	organization	NOUN
abr-60	109	4	were	be	AUX
abr-60	109	5	created	create	VERB
abr-60	109	6	for	for	ADP
abr-60	109	7	the	the	DET
abr-60	109	8	current	current	ADJ
abr-60	109	9	study	study	NOUN
abr-60	109	10	.	.	PUNCT
abr-60	110	1	comparisons	comparison	NOUN
abr-60	110	2	were	be	AUX
abr-60	110	3	completed	complete	VERB
abr-60	110	4	between	between	ADP
abr-60	110	5	private	private	ADJ
abr-60	110	6	sector	sector	NOUN
abr-60	110	7	and	and	CCONJ
abr-60	110	8	nonprofit	nonprofit	ADJ
abr-60	110	9	sector	sector	NOUN
abr-60	110	10	organizations	organization	NOUN
abr-60	110	11	as	as	ADV
abr-60	110	12	well	well	ADV
abr-60	110	13	as	as	ADP
abr-60	110	14	comparisons	comparison	NOUN
abr-60	110	15	between	between	ADP
abr-60	110	16	mixed	mixed	ADJ
abr-60	110	17	strategic	strategic	ADJ
abr-60	110	18	alliances	alliance	NOUN
abr-60	110	19	of	of	ADP
abr-60	110	20	organizations	organization	NOUN
abr-60	110	21	with	with	ADP
abr-60	110	22	a	a	DET
abr-60	110	23	positive	positive	ADJ
abr-60	110	24	image	image	NOUN
abr-60	110	25	and	and	CCONJ
abr-60	110	26	those	those	PRON
abr-60	110	27	with	with	ADP
abr-60	110	28	a	a	DET
abr-60	110	29	negative	negative	ADJ
abr-60	110	30	image	image	NOUN
abr-60	110	31	which	which	PRON
abr-60	110	32	examine	examine	VERB
abr-60	110	33	the	the	DET
abr-60	110	34	impact	impact	NOUN
abr-60	110	35	of	of	ADP
abr-60	110	36	strategic	strategic	ADJ
abr-60	110	37	alliances	alliance	NOUN
abr-60	110	38	between	between	ADP
abr-60	110	39	private	private	ADJ
abr-60	110	40	and	and	CCONJ
abr-60	110	41	nonprofit	nonprofit	ADJ
abr-60	110	42	organizations	organization	NOUN
abr-60	110	43	,	,	PUNCT
abr-60	110	44	and	and	CCONJ
abr-60	110	45	on	on	ADP
abr-60	110	46	respondent	respondent	ADJ
abr-60	110	47	willingness	willingness	NOUN
abr-60	110	48	to	to	PART
abr-60	110	49	contribute	contribute	VERB
abr-60	110	50	to	to	ADP
abr-60	110	51	or	or	CCONJ
abr-60	110	52	purchase	purchase	VERB
abr-60	110	53	from	from	ADP
abr-60	110	54	the	the	DET
abr-60	110	55	firms	firm	NOUN
abr-60	110	56	.	.	PUNCT
abr-60	111	1	results	result	NOUN
abr-60	111	2	indicate	indicate	VERB
abr-60	111	3	that	that	PRON
abr-60	111	4	firm	firm	ADJ
abr-60	111	5	image	image	NOUN
abr-60	111	6	influences	influence	VERB
abr-60	111	7	the	the	DET
abr-60	111	8	willingness	willingness	NOUN
abr-60	111	9	of	of	ADP
abr-60	111	10	heller	heller	NOUN
abr-60	111	11	advances	advance	NOUN
abr-60	111	12	in	in	ADP
abr-60	111	13	business	business	NOUN
abr-60	111	14	research	research	NOUN
abr-60	111	15	2011	2011	NUM
abr-60	111	16	,	,	PUNCT
abr-60	111	17	vol	vol	NOUN
abr-60	111	18	.	.	PROPN
abr-60	111	19	2	2	NUM
abr-60	111	20	,	,	PUNCT
abr-60	111	21	no	no	INTJ
abr-60	111	22	.	.	NOUN
abr-60	111	23	1	1	NUM
abr-60	111	24	,	,	PUNCT
abr-60	111	25	163	163	NUM
abr-60	111	26	-	-	SYM
abr-60	111	27	171	171	NUM
abr-60	111	28	167	167	NUM
abr-60	111	29	the	the	DET
abr-60	111	30	respondents	respondent	NOUN
abr-60	111	31	to	to	PART
abr-60	111	32	support	support	VERB
abr-60	111	33	the	the	DET
abr-60	111	34	organization	organization	NOUN
abr-60	111	35	through	through	ADP
abr-60	111	36	donations	donation	NOUN
abr-60	111	37	or	or	CCONJ
abr-60	111	38	purchases	purchase	NOUN
abr-60	111	39	in	in	ADP
abr-60	111	40	both	both	CCONJ
abr-60	111	41	the	the	DET
abr-60	111	42	individual	individual	ADJ
abr-60	111	43	firm	firm	NOUN
abr-60	111	44	and	and	CCONJ
abr-60	111	45	strategic	strategic	ADJ
abr-60	111	46	alliance	alliance	NOUN
abr-60	111	47	scenarios	scenario	NOUN
abr-60	111	48	.	.	PUNCT
abr-60	112	1	other	other	ADJ
abr-60	112	2	variables	variable	NOUN
abr-60	112	3	to	to	PART
abr-60	112	4	be	be	AUX
abr-60	112	5	measured	measure	VERB
abr-60	112	6	in	in	ADP
abr-60	112	7	this	this	DET
abr-60	112	8	study	study	NOUN
abr-60	112	9	are	be	AUX
abr-60	112	10	principally	principally	ADV
abr-60	112	11	background	background	NOUN
abr-60	112	12	variables	variable	NOUN
abr-60	112	13	are	be	AUX
abr-60	112	14	used	use	VERB
abr-60	112	15	as	as	ADP
abr-60	112	16	control	control	NOUN
abr-60	112	17	variables	variable	NOUN
abr-60	112	18	in	in	ADP
abr-60	112	19	the	the	DET
abr-60	112	20	analysis	analysis	NOUN
abr-60	112	21	.	.	PUNCT
abr-60	113	1	to	to	PART
abr-60	113	2	account	account	VERB
abr-60	113	3	for	for	ADP
abr-60	113	4	basic	basic	ADJ
abr-60	113	5	comparability	comparability	NOUN
abr-60	113	6	of	of	ADP
abr-60	113	7	subjects	subject	NOUN
abr-60	113	8	,	,	PUNCT
abr-60	113	9	age	age	NOUN
abr-60	113	10	,	,	PUNCT
abr-60	113	11	gender	gender	NOUN
abr-60	113	12	and	and	CCONJ
abr-60	113	13	years	year	NOUN
abr-60	113	14	on	on	ADP
abr-60	113	15	the	the	DET
abr-60	113	16	job	job	NOUN
abr-60	113	17	were	be	AUX
abr-60	113	18	measured	measure	VERB
abr-60	113	19	for	for	ADP
abr-60	113	20	each	each	DET
abr-60	113	21	subject	subject	NOUN
abr-60	113	22	.	.	PUNCT
abr-60	114	1	it	it	PRON
abr-60	114	2	is	be	AUX
abr-60	114	3	possible	possible	ADJ
abr-60	114	4	that	that	SCONJ
abr-60	114	5	a	a	DET
abr-60	114	6	person	person	NOUN
abr-60	114	7	’s	’s	PART
abr-60	114	8	experience	experience	NOUN
abr-60	114	9	with	with	ADP
abr-60	114	10	or	or	CCONJ
abr-60	114	11	perception	perception	NOUN
abr-60	114	12	of	of	ADP
abr-60	114	13	nonprofit	nonprofit	ADJ
abr-60	114	14	organizations	organization	NOUN
abr-60	114	15	in	in	ADP
abr-60	114	16	general	general	ADJ
abr-60	114	17	might	might	AUX
abr-60	114	18	have	have	VERB
abr-60	114	19	an	an	DET
abr-60	114	20	impact	impact	NOUN
abr-60	114	21	on	on	ADP
abr-60	114	22	how	how	SCONJ
abr-60	114	23	the	the	DET
abr-60	114	24	“	"	PUNCT
abr-60	114	25	willingness	willingness	NOUN
abr-60	114	26	”	"	PUNCT
abr-60	114	27	ratings	rating	NOUN
abr-60	114	28	are	be	AUX
abr-60	114	29	made	make	VERB
abr-60	114	30	.	.	PUNCT
abr-60	115	1	to	to	PART
abr-60	115	2	examine	examine	VERB
abr-60	115	3	any	any	DET
abr-60	115	4	possible	possible	ADJ
abr-60	115	5	relationship	relationship	NOUN
abr-60	115	6	between	between	ADP
abr-60	115	7	a	a	DET
abr-60	115	8	person	person	NOUN
abr-60	115	9	’s	’s	PART
abr-60	115	10	history	history	NOUN
abr-60	115	11	with	with	ADP
abr-60	115	12	nonprofit	nonprofit	ADJ
abr-60	115	13	organizations	organization	NOUN
abr-60	115	14	and	and	CCONJ
abr-60	115	15	their	their	PRON
abr-60	115	16	rating	rating	NOUN
abr-60	115	17	of	of	ADP
abr-60	115	18	such	such	ADJ
abr-60	115	19	organizations	organization	NOUN
abr-60	115	20	,	,	PUNCT
abr-60	115	21	each	each	DET
abr-60	115	22	subject	subject	NOUN
abr-60	115	23	will	will	AUX
abr-60	115	24	also	also	ADV
abr-60	115	25	be	be	AUX
abr-60	115	26	asked	ask	VERB
abr-60	115	27	,	,	PUNCT
abr-60	115	28	"	"	PUNCT
abr-60	115	29	how	how	SCONJ
abr-60	115	30	frequently	frequently	ADV
abr-60	115	31	have	have	AUX
abr-60	115	32	you	you	PRON
abr-60	115	33	contributed	contribute	VERB
abr-60	115	34	time	time	NOUN
abr-60	115	35	or	or	CCONJ
abr-60	115	36	money	money	NOUN
abr-60	115	37	or	or	CCONJ
abr-60	115	38	made	make	VERB
abr-60	115	39	other	other	ADJ
abr-60	115	40	types	type	NOUN
abr-60	115	41	of	of	ADP
abr-60	115	42	donation	donation	NOUN
abr-60	115	43	to	to	ADP
abr-60	115	44	any	any	DET
abr-60	115	45	nonprofit	nonprofit	ADJ
abr-60	115	46	organization	organization	NOUN
abr-60	115	47	(	(	PUNCT
abr-60	115	48	not	not	PART
abr-60	115	49	a	a	DET
abr-60	115	50	church	church	NOUN
abr-60	115	51	)	)	PUNCT
abr-60	115	52	?	?	PUNCT
abr-60	115	53	"	"	PUNCT
abr-60	116	1	the	the	DET
abr-60	116	2	research	research	NOUN
abr-60	116	3	questions	question	NOUN
abr-60	116	4	in	in	ADP
abr-60	116	5	this	this	DET
abr-60	116	6	study	study	NOUN
abr-60	116	7	require	require	VERB
abr-60	116	8	the	the	DET
abr-60	116	9	respondent	respondent	NOUN
abr-60	116	10	to	to	PART
abr-60	116	11	make	make	VERB
abr-60	116	12	a	a	DET
abr-60	116	13	series	series	NOUN
abr-60	116	14	of	of	ADP
abr-60	116	15	structured	structured	ADJ
abr-60	116	16	comparisons	comparison	NOUN
abr-60	116	17	.	.	PUNCT
abr-60	117	1	to	to	PART
abr-60	117	2	accommodate	accommodate	VERB
abr-60	117	3	these	these	DET
abr-60	117	4	comparisons	comparison	NOUN
abr-60	117	5	,	,	PUNCT
abr-60	117	6	the	the	DET
abr-60	117	7	basic	basic	ADJ
abr-60	117	8	design	design	NOUN
abr-60	117	9	of	of	ADP
abr-60	117	10	the	the	DET
abr-60	117	11	study	study	NOUN
abr-60	117	12	is	be	AUX
abr-60	117	13	quasi	quasi	ADJ
abr-60	117	14	-	-	ADJ
abr-60	117	15	experimental	experimental	ADJ
abr-60	117	16	design	design	NOUN
abr-60	117	17	,	,	PUNCT
abr-60	117	18	involving	involve	VERB
abr-60	117	19	participant	participant	ADJ
abr-60	117	20	evaluations	evaluation	NOUN
abr-60	117	21	of	of	ADP
abr-60	117	22	a	a	DET
abr-60	117	23	series	series	NOUN
abr-60	117	24	of	of	ADP
abr-60	117	25	six	six	NUM
abr-60	117	26	structured	structured	ADJ
abr-60	117	27	pairs	pair	NOUN
abr-60	117	28	of	of	ADP
abr-60	117	29	organizations	organization	NOUN
abr-60	117	30	(	(	PUNCT
abr-60	117	31	reichardt	reichardt	NOUN
abr-60	117	32	and	and	CCONJ
abr-60	117	33	mark	mark	NOUN
abr-60	117	34	,	,	PUNCT
abr-60	117	35	1998	1998	NUM
abr-60	117	36	)	)	PUNCT
abr-60	117	37	.	.	PUNCT
abr-60	118	1	seven	seven	NUM
abr-60	118	2	fictional	fictional	ADJ
abr-60	118	3	organizations	organization	NOUN
abr-60	118	4	were	be	AUX
abr-60	118	5	created	create	VERB
abr-60	118	6	for	for	ADP
abr-60	118	7	the	the	DET
abr-60	118	8	study	study	NOUN
abr-60	118	9	,	,	PUNCT
abr-60	118	10	four	four	NUM
abr-60	118	11	from	from	ADP
abr-60	118	12	the	the	DET
abr-60	118	13	private	private	ADJ
abr-60	118	14	sector	sector	NOUN
abr-60	118	15	and	and	CCONJ
abr-60	118	16	three	three	NUM
abr-60	118	17	from	from	ADP
abr-60	118	18	the	the	DET
abr-60	118	19	nonprofit	nonprofit	ADJ
abr-60	118	20	sector	sector	NOUN
abr-60	118	21	.	.	PUNCT
abr-60	119	1	in	in	ADP
abr-60	119	2	addition	addition	NOUN
abr-60	119	3	to	to	ADP
abr-60	119	4	comparisons	comparison	NOUN
abr-60	119	5	between	between	ADP
abr-60	119	6	private	private	ADJ
abr-60	119	7	sector	sector	NOUN
abr-60	119	8	and	and	CCONJ
abr-60	119	9	nonprofit	nonprofit	ADJ
abr-60	119	10	sector	sector	NOUN
abr-60	119	11	organizations	organization	NOUN
abr-60	119	12	,	,	PUNCT
abr-60	119	13	the	the	DET
abr-60	119	14	research	research	NOUN
abr-60	119	15	questions	question	NOUN
abr-60	119	16	call	call	VERB
abr-60	119	17	for	for	ADP
abr-60	119	18	comparisons	comparison	NOUN
abr-60	119	19	between	between	ADP
abr-60	119	20	organizations	organization	NOUN
abr-60	119	21	with	with	ADP
abr-60	119	22	a	a	DET
abr-60	119	23	positive	positive	ADJ
abr-60	119	24	image	image	NOUN
abr-60	119	25	and	and	CCONJ
abr-60	119	26	those	those	PRON
abr-60	119	27	with	with	ADP
abr-60	119	28	a	a	DET
abr-60	119	29	negative	negative	ADJ
abr-60	119	30	image	image	NOUN
abr-60	119	31	.	.	PUNCT
abr-60	120	1	the	the	DET
abr-60	120	2	development	development	NOUN
abr-60	120	3	of	of	ADP
abr-60	120	4	a	a	DET
abr-60	120	5	positive	positive	ADJ
abr-60	120	6	versus	versus	ADP
abr-60	120	7	negative	negative	ADJ
abr-60	120	8	image	image	NOUN
abr-60	120	9	for	for	ADP
abr-60	120	10	selected	select	VERB
abr-60	120	11	organizations	organization	NOUN
abr-60	120	12	is	be	AUX
abr-60	120	13	the	the	DET
abr-60	120	14	experimental	experimental	ADJ
abr-60	120	15	manipulation	manipulation	NOUN
abr-60	120	16	.	.	PUNCT
abr-60	121	1	the	the	DET
abr-60	121	2	manipulation	manipulation	NOUN
abr-60	121	3	was	be	AUX
abr-60	121	4	achieved	achieve	VERB
abr-60	121	5	by	by	ADP
abr-60	121	6	varying	vary	VERB
abr-60	121	7	the	the	DET
abr-60	121	8	descriptions	description	NOUN
abr-60	121	9	offered	offer	VERB
abr-60	121	10	for	for	ADP
abr-60	121	11	the	the	DET
abr-60	121	12	organizations	organization	NOUN
abr-60	121	13	.	.	PUNCT
abr-60	122	1	in	in	ADP
abr-60	122	2	this	this	DET
abr-60	122	3	case	case	NOUN
abr-60	122	4	,	,	PUNCT
abr-60	122	5	two	two	NUM
abr-60	122	6	of	of	ADP
abr-60	122	7	the	the	DET
abr-60	122	8	nonprofit	nonprofit	ADJ
abr-60	122	9	organizations	organization	NOUN
abr-60	122	10	were	be	AUX
abr-60	122	11	given	give	VERB
abr-60	122	12	a	a	DET
abr-60	122	13	positive	positive	ADJ
abr-60	122	14	profile	profile	NOUN
abr-60	122	15	,	,	PUNCT
abr-60	122	16	two	two	NUM
abr-60	122	17	private	private	ADJ
abr-60	122	18	organizations	organization	NOUN
abr-60	122	19	were	be	AUX
abr-60	122	20	given	give	VERB
abr-60	122	21	a	a	DET
abr-60	122	22	positive	positive	ADJ
abr-60	122	23	profile	profile	NOUN
abr-60	122	24	,	,	PUNCT
abr-60	122	25	two	two	NUM
abr-60	122	26	private	private	ADJ
abr-60	122	27	organizations	organization	NOUN
abr-60	122	28	were	be	AUX
abr-60	122	29	given	give	VERB
abr-60	122	30	a	a	DET
abr-60	122	31	negative	negative	ADJ
abr-60	122	32	profile	profile	NOUN
abr-60	122	33	,	,	PUNCT
abr-60	122	34	and	and	CCONJ
abr-60	122	35	one	one	NUM
abr-60	122	36	nonprofit	nonprofit	NOUN
abr-60	122	37	was	be	AUX
abr-60	122	38	given	give	VERB
abr-60	122	39	a	a	DET
abr-60	122	40	negative	negative	ADJ
abr-60	122	41	profile	profile	NOUN
abr-60	122	42	.	.	PUNCT
abr-60	123	1	the	the	DET
abr-60	123	2	organizations	organization	NOUN
abr-60	123	3	with	with	ADP
abr-60	123	4	a	a	DET
abr-60	123	5	positive	positive	ADJ
abr-60	123	6	profile	profile	NOUN
abr-60	123	7	contained	contain	VERB
abr-60	123	8	positive	positive	ADJ
abr-60	123	9	statements	statement	NOUN
abr-60	123	10	in	in	ADP
abr-60	123	11	all	all	DET
abr-60	123	12	four	four	NUM
abr-60	123	13	of	of	ADP
abr-60	123	14	the	the	DET
abr-60	123	15	reputation	reputation	NOUN
abr-60	123	16	elements	element	NOUN
abr-60	123	17	.	.	PUNCT
abr-60	124	1	the	the	DET
abr-60	124	2	organizations	organization	NOUN
abr-60	124	3	assigned	assign	VERB
abr-60	124	4	a	a	DET
abr-60	124	5	negative	negative	ADJ
abr-60	124	6	profile	profile	NOUN
abr-60	124	7	had	have	VERB
abr-60	124	8	positive	positive	ADJ
abr-60	124	9	descriptions	description	NOUN
abr-60	124	10	in	in	ADP
abr-60	124	11	two	two	NUM
abr-60	124	12	areas	area	NOUN
abr-60	124	13	(	(	PUNCT
abr-60	124	14	product	product	NOUN
abr-60	124	15	/	/	SYM
abr-60	124	16	service	service	NOUN
abr-60	124	17	reliability	reliability	NOUN
abr-60	124	18	and	and	CCONJ
abr-60	124	19	managerial	managerial	ADJ
abr-60	124	20	effectiveness	effectiveness	NOUN
abr-60	124	21	)	)	PUNCT
abr-60	124	22	and	and	CCONJ
abr-60	124	23	negative	negative	ADJ
abr-60	124	24	descriptions	description	NOUN
abr-60	124	25	in	in	ADP
abr-60	124	26	two	two	NUM
abr-60	124	27	areas	area	NOUN
abr-60	124	28	(	(	PUNCT
abr-60	124	29	honesty	honesty	NOUN
abr-60	124	30	of	of	ADP
abr-60	124	31	claims	claim	NOUN
abr-60	124	32	and	and	CCONJ
abr-60	124	33	social	social	ADJ
abr-60	124	34	responsibility	responsibility	NOUN
abr-60	124	35	)	)	PUNCT
abr-60	124	36	.	.	PUNCT
abr-60	125	1	this	this	DET
abr-60	125	2	study	study	NOUN
abr-60	125	3	used	use	VERB
abr-60	125	4	an	an	DET
abr-60	125	5	availability	availability	NOUN
abr-60	125	6	sample	sample	NOUN
abr-60	125	7	(	(	PUNCT
abr-60	125	8	volunteers	volunteer	NOUN
abr-60	125	9	)	)	PUNCT
abr-60	125	10	of	of	ADP
abr-60	125	11	120	120	NUM
abr-60	125	12	subjects	subject	NOUN
abr-60	125	13	drawn	draw	VERB
abr-60	125	14	from	from	ADP
abr-60	125	15	employees	employee	NOUN
abr-60	125	16	of	of	ADP
abr-60	125	17	a	a	DET
abr-60	125	18	fortune	fortune	NOUN
abr-60	125	19	500	500	NUM
abr-60	125	20	company	company	NOUN
abr-60	125	21	located	locate	VERB
abr-60	125	22	in	in	ADP
abr-60	125	23	chandler	chandler	PROPN
abr-60	125	24	,	,	PUNCT
abr-60	125	25	arizona	arizona	PROPN
abr-60	125	26	.	.	PUNCT
abr-60	126	1	a	a	DET
abr-60	126	2	single	single	ADJ
abr-60	126	3	questionnaire	questionnaire	NOUN
abr-60	126	4	was	be	AUX
abr-60	126	5	developed	develop	VERB
abr-60	126	6	that	that	PRON
abr-60	126	7	contained	contain	VERB
abr-60	126	8	the	the	DET
abr-60	126	9	descriptions	description	NOUN
abr-60	126	10	,	,	PUNCT
abr-60	126	11	the	the	DET
abr-60	126	12	combinations	combination	NOUN
abr-60	126	13	of	of	ADP
abr-60	126	14	organizations	organization	NOUN
abr-60	126	15	and	and	CCONJ
abr-60	126	16	the	the	DET
abr-60	126	17	willingness	willingness	NOUN
abr-60	126	18	measure	measure	NOUN
abr-60	126	19	described	describe	VERB
abr-60	126	20	above	above	ADV
abr-60	126	21	.	.	PUNCT
abr-60	127	1	the	the	DET
abr-60	127	2	questionnaire	questionnaire	NOUN
abr-60	127	3	also	also	ADV
abr-60	127	4	contained	contain	VERB
abr-60	127	5	demographic	demographic	ADJ
abr-60	127	6	questions	question	NOUN
abr-60	127	7	and	and	CCONJ
abr-60	127	8	questions	question	NOUN
abr-60	127	9	regarding	regard	VERB
abr-60	127	10	the	the	DET
abr-60	127	11	participant	participant	NOUN
abr-60	127	12	’s	’s	PART
abr-60	127	13	past	past	ADJ
abr-60	127	14	involvement	involvement	NOUN
abr-60	127	15	and	and	CCONJ
abr-60	127	16	attitude	attitude	NOUN
abr-60	127	17	toward	toward	ADP
abr-60	127	18	nonprofit	nonprofit	ADJ
abr-60	127	19	service	service	NOUN
abr-60	127	20	organizations	organization	NOUN
abr-60	127	21	.	.	PUNCT
abr-60	128	1	the	the	DET
abr-60	128	2	last	last	ADJ
abr-60	128	3	questions	question	NOUN
abr-60	128	4	were	be	AUX
abr-60	128	5	used	use	VERB
abr-60	128	6	to	to	PART
abr-60	128	7	determine	determine	VERB
abr-60	128	8	whether	whether	SCONJ
abr-60	128	9	or	or	CCONJ
abr-60	128	10	not	not	PART
abr-60	128	11	the	the	DET
abr-60	128	12	respondents	respondent	NOUN
abr-60	128	13	’	’	PART
abr-60	128	14	past	past	ADJ
abr-60	128	15	practices	practice	NOUN
abr-60	128	16	or	or	CCONJ
abr-60	128	17	attitudes	attitude	NOUN
abr-60	128	18	impact	impact	VERB
abr-60	128	19	the	the	DET
abr-60	128	20	dependent	dependent	ADJ
abr-60	128	21	variable	variable	NOUN
abr-60	128	22	independently	independently	ADV
abr-60	128	23	of	of	ADP
abr-60	128	24	the	the	DET
abr-60	128	25	sector	sector	NOUN
abr-60	128	26	and	and	CCONJ
abr-60	128	27	reputation	reputation	NOUN
abr-60	128	28	of	of	ADP
abr-60	128	29	the	the	DET
abr-60	128	30	organizations	organization	NOUN
abr-60	128	31	.	.	PUNCT
abr-60	129	1	results	result	NOUN
abr-60	129	2	before	before	ADP
abr-60	129	3	analysis	analysis	NOUN
abr-60	129	4	was	be	AUX
abr-60	129	5	completed	complete	VERB
abr-60	129	6	the	the	DET
abr-60	129	7	dependent	dependent	ADJ
abr-60	129	8	variable	variable	ADJ
abr-60	129	9	response	response	NOUN
abr-60	129	10	sets	set	NOUN
abr-60	129	11	were	be	AUX
abr-60	129	12	re	re	VERB
abr-60	129	13	-	-	VERB
abr-60	129	14	coded	code	VERB
abr-60	129	15	from	from	ADP
abr-60	129	16	a	a	DET
abr-60	129	17	7	7	NUM
abr-60	129	18	item	item	NOUN
abr-60	129	19	likert	likert	NOUN
abr-60	129	20	scale	scale	NOUN
abr-60	129	21	assessing	assess	VERB
abr-60	129	22	varying	vary	VERB
abr-60	129	23	levels	level	NOUN
abr-60	129	24	of	of	ADP
abr-60	129	25	willingness	willingness	NOUN
abr-60	129	26	to	to	PART
abr-60	129	27	purchase	purchase	VERB
abr-60	129	28	or	or	CCONJ
abr-60	129	29	contribute	contribute	VERB
abr-60	129	30	,	,	PUNCT
abr-60	129	31	to	to	ADP
abr-60	129	32	a	a	DET
abr-60	129	33	binary	binary	ADJ
abr-60	129	34	response	response	NOUN
abr-60	129	35	set	set	VERB
abr-60	129	36	willing	willing	ADJ
abr-60	129	37	to	to	PART
abr-60	129	38	purchase	purchase	VERB
abr-60	129	39	or	or	CCONJ
abr-60	129	40	contribute	contribute	VERB
abr-60	129	41	or	or	CCONJ
abr-60	129	42	not	not	PART
abr-60	129	43	willing	willing	ADJ
abr-60	129	44	to	to	PART
abr-60	129	45	purchase	purchase	VERB
abr-60	129	46	or	or	CCONJ
abr-60	129	47	contribute	contribute	VERB
abr-60	129	48	.	.	PUNCT
abr-60	130	1	general	general	ADJ
abr-60	130	2	descriptive	descriptive	ADJ
abr-60	130	3	statistics	statistic	NOUN
abr-60	130	4	,	,	PUNCT
abr-60	130	5	provided	provide	VERB
abr-60	130	6	in	in	ADP
abr-60	130	7	table	table	NOUN
abr-60	130	8	1	1	NUM
abr-60	130	9	,	,	PUNCT
abr-60	130	10	were	be	AUX
abr-60	130	11	run	run	VERB
abr-60	130	12	for	for	ADP
abr-60	130	13	the	the	DET
abr-60	130	14	independent	independent	ADJ
abr-60	130	15	variables	variable	NOUN
abr-60	130	16	of	of	ADP
abr-60	130	17	interest	interest	NOUN
abr-60	130	18	.	.	PUNCT
abr-60	131	1	cross	cross	NOUN
abr-60	131	2	tabulations	tabulation	NOUN
abr-60	131	3	were	be	AUX
abr-60	131	4	then	then	ADV
abr-60	131	5	run	run	VERB
abr-60	131	6	to	to	PART
abr-60	131	7	determine	determine	VERB
abr-60	131	8	willingness	willingness	NOUN
abr-60	131	9	to	to	PART
abr-60	131	10	donate	donate	VERB
abr-60	131	11	for	for	ADP
abr-60	131	12	each	each	DET
abr-60	131	13	organization	organization	NOUN
abr-60	131	14	and	and	CCONJ
abr-60	131	15	the	the	DET
abr-60	131	16	experimental	experimental	ADJ
abr-60	131	17	pairings	pairing	NOUN
abr-60	131	18	.	.	PUNCT
abr-60	132	1	these	these	DET
abr-60	132	2	results	result	NOUN
abr-60	132	3	are	be	AUX
abr-60	132	4	presented	present	VERB
abr-60	132	5	in	in	ADP
abr-60	132	6	table	table	NOUN
abr-60	132	7	2	2	NUM
abr-60	132	8	.	.	PUNCT
abr-60	133	1	finally	finally	ADV
abr-60	133	2	,	,	PUNCT
abr-60	133	3	logistic	logistic	ADJ
abr-60	133	4	regression	regression	NOUN
abr-60	133	5	analysis	analysis	NOUN
abr-60	133	6	was	be	AUX
abr-60	133	7	used	use	VERB
abr-60	133	8	to	to	PART
abr-60	133	9	understand	understand	VERB
abr-60	133	10	the	the	DET
abr-60	133	11	effect	effect	NOUN
abr-60	133	12	of	of	ADP
abr-60	133	13	the	the	DET
abr-60	133	14	independent	independent	ADJ
abr-60	133	15	variables	variable	NOUN
abr-60	133	16	of	of	ADP
abr-60	133	17	interest	interest	NOUN
abr-60	133	18	on	on	ADP
abr-60	133	19	willingness	willingness	NOUN
abr-60	133	20	to	to	PART
abr-60	133	21	donate	donate	VERB
abr-60	133	22	and	and	CCONJ
abr-60	133	23	the	the	DET
abr-60	133	24	results	result	NOUN
abr-60	133	25	are	be	AUX
abr-60	133	26	presented	present	VERB
abr-60	133	27	in	in	ADP
abr-60	133	28	table	table	NOUN
abr-60	133	29	3	3	NUM
abr-60	133	30	.	.	PUNCT
abr-60	133	31	descriptive	descriptive	ADJ
abr-60	133	32	statistics	statistic	NOUN
abr-60	133	33	revealed	reveal	VERB
abr-60	133	34	that	that	SCONJ
abr-60	133	35	the	the	DET
abr-60	133	36	average	average	ADJ
abr-60	133	37	age	age	NOUN
abr-60	133	38	of	of	ADP
abr-60	133	39	the	the	DET
abr-60	133	40	respondents	respondent	NOUN
abr-60	133	41	in	in	ADP
abr-60	133	42	this	this	DET
abr-60	133	43	study	study	NOUN
abr-60	133	44	was	be	AUX
abr-60	133	45	33	33	NUM
abr-60	133	46	years	year	NOUN
abr-60	133	47	.	.	PUNCT
abr-60	134	1	on	on	ADP
abr-60	134	2	average	average	ADJ
abr-60	134	3	they	they	PRON
abr-60	134	4	have	have	AUX
abr-60	134	5	been	be	AUX
abr-60	134	6	with	with	ADP
abr-60	134	7	their	their	PRON
abr-60	134	8	current	current	ADJ
abr-60	134	9	employer	employer	NOUN
abr-60	134	10	8	8	NUM
abr-60	134	11	years	year	NOUN
abr-60	134	12	and	and	CCONJ
abr-60	134	13	as	as	ADP
abr-60	134	14	a	a	DET
abr-60	134	15	group	group	NOUN
abr-60	134	16	contribute	contribute	NOUN
abr-60	134	17	(	(	PUNCT
abr-60	134	18	financially	financially	ADV
abr-60	134	19	)	)	PUNCT
abr-60	134	20	to	to	ADP
abr-60	134	21	nonprofit	nonprofit	ADJ
abr-60	134	22	organizations	organization	NOUN
abr-60	134	23	(	(	PUNCT
abr-60	134	24	not	not	PART
abr-60	134	25	churches	church	NOUN
abr-60	134	26	)	)	PUNCT
abr-60	134	27	about	about	ADV
abr-60	134	28	2	2	NUM
abr-60	134	29	times	time	NOUN
abr-60	134	30	per	per	ADP
abr-60	134	31	year	year	NOUN
abr-60	134	32	.	.	PUNCT
abr-60	135	1	see	see	VERB
abr-60	135	2	table	table	NOUN
abr-60	135	3	1	1	NUM
abr-60	135	4	for	for	ADP
abr-60	135	5	complete	complete	ADJ
abr-60	135	6	descriptive	descriptive	ADJ
abr-60	135	7	statistics	statistic	NOUN
abr-60	135	8	.	.	PUNCT
abr-60	136	1	table	table	NOUN
abr-60	136	2	1	1	NUM
abr-60	136	3	:	:	PUNCT
abr-60	136	4	descriptive	descriptive	ADJ
abr-60	136	5	statistics	statistic	NOUN
abr-60	136	6	on	on	ADP
abr-60	136	7	independent	independent	ADJ
abr-60	136	8	variables	variable	NOUN
abr-60	136	9	variable	variable	ADJ
abr-60	136	10	observations	observation	NOUN
abr-60	136	11	mean	mean	VERB
abr-60	136	12	std	std	X
abr-60	136	13	.	.	PUNCT
abr-60	137	1	deviation	deviation	NOUN
abr-60	137	2	min	min	PROPN
abr-60	137	3	max	max	PROPN
abr-60	137	4	years	year	NOUN
abr-60	137	5	of	of	ADP
abr-60	137	6	service	service	NOUN
abr-60	137	7	with	with	ADP
abr-60	137	8	organization	organization	NOUN
abr-60	137	9	110	110	NUM
abr-60	137	10	8.15	8.15	NUM
abr-60	137	11	5.10	5.10	NUM
abr-60	137	12	1	1	NUM
abr-60	137	13	25	25	NUM
abr-60	137	14	number	number	NOUN
abr-60	137	15	of	of	ADP
abr-60	137	16	contributions	contribution	NOUN
abr-60	137	17	to	to	PART
abr-60	137	18	nonprofit	nonprofit	VERB
abr-60	137	19	in	in	ADP
abr-60	137	20	last	last	ADJ
abr-60	137	21	year	year	NOUN
abr-60	137	22	110	110	NUM
abr-60	137	23	2.20	2.20	NUM
abr-60	137	24	1.27	1.27	NUM
abr-60	137	25	0	0	NUM
abr-60	137	26	7	7	NUM
abr-60	137	27	age	age	NOUN
abr-60	137	28	110	110	NUM
abr-60	137	29	33	33	NUM
abr-60	137	30	8	8	NUM
abr-60	137	31	20	20	NUM
abr-60	137	32	55	55	NUM
abr-60	137	33	heller	heller	NOUN
abr-60	137	34	advances	advance	NOUN
abr-60	137	35	in	in	ADP
abr-60	137	36	business	business	NOUN
abr-60	137	37	research	research	NOUN
abr-60	137	38	2011	2011	NUM
abr-60	137	39	,	,	PUNCT
abr-60	137	40	vol	vol	NOUN
abr-60	137	41	.	.	PROPN
abr-60	137	42	2	2	NUM
abr-60	137	43	,	,	PUNCT
abr-60	137	44	no	no	INTJ
abr-60	137	45	.	.	NOUN
abr-60	137	46	1	1	NUM
abr-60	137	47	,	,	PUNCT
abr-60	137	48	163	163	NUM
abr-60	137	49	-	-	SYM
abr-60	137	50	171	171	NUM
abr-60	137	51	168	168	NUM
abr-60	137	52	the	the	DET
abr-60	137	53	goal	goal	NOUN
abr-60	137	54	of	of	ADP
abr-60	137	55	this	this	DET
abr-60	137	56	study	study	NOUN
abr-60	137	57	was	be	AUX
abr-60	137	58	to	to	PART
abr-60	137	59	respond	respond	VERB
abr-60	137	60	to	to	ADP
abr-60	137	61	four	four	NUM
abr-60	137	62	research	research	NOUN
abr-60	137	63	questions	question	NOUN
abr-60	137	64	as	as	ADP
abr-60	137	65	outlined	outline	VERB
abr-60	137	66	above	above	ADV
abr-60	137	67	.	.	PUNCT
abr-60	138	1	the	the	DET
abr-60	138	2	results	result	NOUN
abr-60	138	3	from	from	ADP
abr-60	138	4	the	the	DET
abr-60	138	5	cross	cross	NOUN
abr-60	138	6	tabulations	tabulation	NOUN
abr-60	138	7	were	be	AUX
abr-60	138	8	used	use	VERB
abr-60	138	9	to	to	PART
abr-60	138	10	respond	respond	VERB
abr-60	138	11	to	to	ADP
abr-60	138	12	the	the	DET
abr-60	138	13	first	first	ADJ
abr-60	138	14	3	3	NUM
abr-60	138	15	questions	question	NOUN
abr-60	138	16	and	and	CCONJ
abr-60	138	17	logistic	logistic	ADJ
abr-60	138	18	regression	regression	NOUN
abr-60	138	19	analyses	analysis	NOUN
abr-60	138	20	were	be	AUX
abr-60	138	21	conducted	conduct	VERB
abr-60	138	22	to	to	PART
abr-60	138	23	respond	respond	VERB
abr-60	138	24	to	to	ADP
abr-60	138	25	the	the	DET
abr-60	138	26	fourth	fourth	ADJ
abr-60	138	27	.	.	PUNCT
abr-60	139	1	the	the	DET
abr-60	139	2	results	result	NOUN
abr-60	139	3	for	for	ADP
abr-60	139	4	these	these	DET
abr-60	139	5	questions	question	NOUN
abr-60	139	6	are	be	AUX
abr-60	139	7	presented	present	VERB
abr-60	139	8	below	below	ADV
abr-60	139	9	.	.	PUNCT
abr-60	140	1	the	the	DET
abr-60	140	2	purpose	purpose	NOUN
abr-60	140	3	of	of	ADP
abr-60	140	4	research	research	NOUN
abr-60	140	5	question	question	NOUN
abr-60	140	6	1	1	NUM
abr-60	140	7	was	be	AUX
abr-60	140	8	to	to	PART
abr-60	140	9	determine	determine	VERB
abr-60	140	10	if	if	SCONJ
abr-60	140	11	there	there	PRON
abr-60	140	12	was	be	VERB
abr-60	140	13	a	a	DET
abr-60	140	14	difference	difference	NOUN
abr-60	140	15	in	in	ADP
abr-60	140	16	respondent	respondent	NOUN
abr-60	140	17	’s	’s	PART
abr-60	140	18	willingness	willingness	NOUN
abr-60	140	19	to	to	PART
abr-60	140	20	contribute	contribute	VERB
abr-60	140	21	to	to	ADP
abr-60	140	22	or	or	CCONJ
abr-60	140	23	purchase	purchase	VERB
abr-60	140	24	from	from	ADP
abr-60	140	25	an	an	DET
abr-60	140	26	organization	organization	NOUN
abr-60	140	27	based	base	VERB
abr-60	140	28	on	on	ADP
abr-60	140	29	the	the	DET
abr-60	140	30	organizations	organization	NOUN
abr-60	140	31	reputation	reputation	NOUN
abr-60	140	32	.	.	PUNCT
abr-60	141	1	convincingly	convincingly	ADV
abr-60	141	2	,	,	PUNCT
abr-60	141	3	for	for	ADP
abr-60	141	4	both	both	CCONJ
abr-60	141	5	private	private	ADJ
abr-60	141	6	and	and	CCONJ
abr-60	141	7	public	public	ADJ
abr-60	141	8	organizations	organization	NOUN
abr-60	141	9	,	,	PUNCT
abr-60	141	10	respondents	respondent	NOUN
abr-60	141	11	were	be	AUX
abr-60	141	12	much	much	ADV
abr-60	141	13	less	less	ADV
abr-60	141	14	likely	likely	ADJ
abr-60	141	15	to	to	PART
abr-60	141	16	do	do	VERB
abr-60	141	17	business	business	NOUN
abr-60	141	18	with	with	ADP
abr-60	141	19	the	the	DET
abr-60	141	20	organizations	organization	NOUN
abr-60	141	21	that	that	PRON
abr-60	141	22	had	have	AUX
abr-60	141	23	been	be	AUX
abr-60	141	24	assigned	assign	VERB
abr-60	141	25	negative	negative	ADJ
abr-60	141	26	(	(	PUNCT
abr-60	141	27	-	-	PUNCT
abr-60	141	28	)	)	PUNCT
abr-60	141	29	reputational	reputational	ADJ
abr-60	141	30	attributes	attribute	NOUN
abr-60	141	31	.	.	PUNCT
abr-60	142	1	for	for	ADP
abr-60	142	2	all	all	DET
abr-60	142	3	three	three	NUM
abr-60	142	4	organizations	organization	NOUN
abr-60	142	5	that	that	PRON
abr-60	142	6	were	be	AUX
abr-60	142	7	reported	report	VERB
abr-60	142	8	to	to	PART
abr-60	142	9	have	have	VERB
abr-60	142	10	negative	negative	ADJ
abr-60	142	11	reputations	reputation	NOUN
abr-60	142	12	,	,	PUNCT
abr-60	142	13	the	the	DET
abr-60	142	14	percentage	percentage	NOUN
abr-60	142	15	of	of	ADP
abr-60	142	16	respondents	respondent	NOUN
abr-60	142	17	willing	willing	ADJ
abr-60	142	18	to	to	PART
abr-60	142	19	do	do	VERB
abr-60	142	20	business	business	NOUN
abr-60	142	21	was	be	AUX
abr-60	142	22	less	less	ADJ
abr-60	142	23	than	than	ADP
abr-60	142	24	9	9	NUM
abr-60	142	25	%	%	NOUN
abr-60	142	26	.	.	PUNCT
abr-60	143	1	rather	rather	ADV
abr-60	143	2	,	,	PUNCT
abr-60	143	3	only	only	ADV
abr-60	143	4	9	9	NUM
abr-60	143	5	%	%	NOUN
abr-60	143	6	of	of	ADP
abr-60	143	7	the	the	DET
abr-60	143	8	respondents	respondent	NOUN
abr-60	143	9	were	be	AUX
abr-60	143	10	willing	willing	ADJ
abr-60	143	11	to	to	PART
abr-60	143	12	do	do	VERB
abr-60	143	13	business	business	NOUN
abr-60	143	14	with	with	ADP
abr-60	143	15	an	an	DET
abr-60	143	16	organization	organization	NOUN
abr-60	143	17	with	with	ADP
abr-60	143	18	a	a	DET
abr-60	143	19	negative	negative	ADJ
abr-60	143	20	reputation	reputation	NOUN
abr-60	143	21	.	.	PUNCT
abr-60	144	1	research	research	NOUN
abr-60	144	2	question	question	NOUN
abr-60	144	3	2	2	NUM
abr-60	144	4	addressed	address	VERB
abr-60	144	5	potential	potential	ADJ
abr-60	144	6	differences	difference	NOUN
abr-60	144	7	in	in	ADP
abr-60	144	8	willingness	willingness	NOUN
abr-60	144	9	to	to	PART
abr-60	144	10	do	do	AUX
abr-60	144	11	business	business	NOUN
abr-60	144	12	that	that	PRON
abr-60	144	13	may	may	AUX
abr-60	144	14	exist	exist	VERB
abr-60	144	15	due	due	ADP
abr-60	144	16	to	to	ADP
abr-60	144	17	the	the	DET
abr-60	144	18	sector	sector	NOUN
abr-60	144	19	in	in	ADP
abr-60	144	20	which	which	PRON
abr-60	144	21	an	an	DET
abr-60	144	22	organization	organization	NOUN
abr-60	144	23	falls	fall	VERB
abr-60	144	24	for	for	ADP
abr-60	144	25	organizations	organization	NOUN
abr-60	144	26	with	with	ADP
abr-60	144	27	positive	positive	ADJ
abr-60	144	28	reputations	reputation	NOUN
abr-60	144	29	.	.	PUNCT
abr-60	145	1	four	four	NUM
abr-60	145	2	experimental	experimental	ADJ
abr-60	145	3	organizations	organization	NOUN
abr-60	145	4	met	meet	VERB
abr-60	145	5	these	these	DET
abr-60	145	6	criteria	criterion	NOUN
abr-60	145	7	2	2	NUM
abr-60	145	8	public	public	ADJ
abr-60	145	9	and	and	CCONJ
abr-60	145	10	2	2	NUM
abr-60	145	11	private	private	ADJ
abr-60	145	12	.	.	PUNCT
abr-60	146	1	results	result	NOUN
abr-60	146	2	show	show	VERB
abr-60	146	3	that	that	SCONJ
abr-60	146	4	more	more	ADJ
abr-60	146	5	respondents	respondent	NOUN
abr-60	146	6	were	be	AUX
abr-60	146	7	willing	willing	ADJ
abr-60	146	8	to	to	PART
abr-60	146	9	do	do	VERB
abr-60	146	10	business	business	NOUN
abr-60	146	11	with	with	ADP
abr-60	146	12	the	the	DET
abr-60	146	13	private	private	ADJ
abr-60	146	14	organizations	organization	NOUN
abr-60	146	15	with	with	ADP
abr-60	146	16	positive	positive	ADJ
abr-60	146	17	reputations	reputation	NOUN
abr-60	146	18	93.64	93.64	NUM
abr-60	146	19	and	and	CCONJ
abr-60	146	20	94.55	94.55	NUM
abr-60	146	21	%	%	NOUN
abr-60	146	22	,	,	PUNCT
abr-60	146	23	than	than	SCONJ
abr-60	146	24	were	be	AUX
abr-60	146	25	willing	willing	ADJ
abr-60	146	26	to	to	PART
abr-60	146	27	do	do	VERB
abr-60	146	28	business	business	NOUN
abr-60	146	29	with	with	ADP
abr-60	146	30	public	public	ADJ
abr-60	146	31	organizations	organization	NOUN
abr-60	146	32	with	with	ADP
abr-60	146	33	positive	positive	ADJ
abr-60	146	34	reputations	reputation	NOUN
abr-60	146	35	89.10	89.10	NUM
abr-60	146	36	and	and	CCONJ
abr-60	146	37	87.27	87.27	NUM
abr-60	146	38	%	%	NOUN
abr-60	146	39	.	.	PUNCT
abr-60	147	1	research	research	NOUN
abr-60	147	2	question	question	NOUN
abr-60	147	3	3	3	NUM
abr-60	147	4	addressed	address	VERB
abr-60	147	5	the	the	DET
abr-60	147	6	willingness	willingness	NOUN
abr-60	147	7	to	to	PART
abr-60	147	8	do	do	AUX
abr-60	147	9	business	business	NOUN
abr-60	147	10	with	with	ADP
abr-60	147	11	organizations	organization	NOUN
abr-60	147	12	in	in	ADP
abr-60	147	13	a	a	DET
abr-60	147	14	brand	brand	NOUN
abr-60	147	15	alliance	alliance	NOUN
abr-60	147	16	in	in	ADP
abr-60	147	17	which	which	PRON
abr-60	147	18	one	one	NUM
abr-60	147	19	of	of	ADP
abr-60	147	20	the	the	DET
abr-60	147	21	organizations	organization	NOUN
abr-60	147	22	has	have	VERB
abr-60	147	23	a	a	DET
abr-60	147	24	negative	negative	ADJ
abr-60	147	25	reputation	reputation	NOUN
abr-60	147	26	versus	versus	ADP
abr-60	147	27	alliances	alliance	NOUN
abr-60	147	28	in	in	ADP
abr-60	147	29	which	which	PRON
abr-60	147	30	both	both	DET
abr-60	147	31	organizations	organization	NOUN
abr-60	147	32	have	have	VERB
abr-60	147	33	positive	positive	ADJ
abr-60	147	34	reputations	reputation	NOUN
abr-60	147	35	.	.	PUNCT
abr-60	148	1	four	four	NUM
abr-60	148	2	pairings	pairing	NOUN
abr-60	148	3	were	be	AUX
abr-60	148	4	compared	compare	VERB
abr-60	148	5	to	to	PART
abr-60	148	6	answer	answer	VERB
abr-60	148	7	this	this	DET
abr-60	148	8	research	research	NOUN
abr-60	148	9	question	question	NOUN
abr-60	148	10	.	.	PUNCT
abr-60	149	1	pr	pr	X
abr-60	149	2	(	(	PUNCT
abr-60	149	3	+	+	NOUN
abr-60	149	4	)	)	PUNCT
abr-60	149	5	&	&	CCONJ
abr-60	149	6	pu	pu	PROPN
abr-60	149	7	(	(	PUNCT
abr-60	149	8	+	+	ADJ
abr-60	149	9	)	)	PUNCT
abr-60	149	10	pu	pu	PROPN
abr-60	149	11	(	(	PUNCT
abr-60	149	12	+	+	NOUN
abr-60	149	13	)	)	PUNCT
abr-60	149	14	&	&	CCONJ
abr-60	149	15	pu	pu	PROPN
abr-60	149	16	(	(	PUNCT
abr-60	149	17	+	+	NOUN
abr-60	149	18	)	)	PUNCT
abr-60	149	19	pr	pr	NOUN
abr-60	149	20	(	(	PUNCT
abr-60	149	21	-	-	PUNCT
abr-60	149	22	)	)	PUNCT
abr-60	149	23	&	&	CCONJ
abr-60	149	24	pu	pu	PROPN
abr-60	149	25	(	(	PUNCT
abr-60	149	26	+	+	ADJ
abr-60	149	27	)	)	PUNCT
abr-60	149	28	pu	pu	PROPN
abr-60	149	29	(	(	PUNCT
abr-60	149	30	+	+	NOUN
abr-60	149	31	)	)	PUNCT
abr-60	149	32	&	&	CCONJ
abr-60	149	33	pu	pu	PROPN
abr-60	149	34	(	(	PUNCT
abr-60	149	35	-	-	PUNCT
abr-60	149	36	)	)	PUNCT
abr-60	149	37	in	in	ADP
abr-60	149	38	all	all	DET
abr-60	149	39	cases	case	NOUN
abr-60	149	40	,	,	PUNCT
abr-60	149	41	the	the	DET
abr-60	149	42	respondents	respondent	NOUN
abr-60	149	43	were	be	AUX
abr-60	149	44	less	less	ADV
abr-60	149	45	willing	willing	ADJ
abr-60	149	46	to	to	PART
abr-60	149	47	do	do	VERB
abr-60	149	48	business	business	NOUN
abr-60	149	49	with	with	ADP
abr-60	149	50	pairs	pair	NOUN
abr-60	149	51	of	of	ADP
abr-60	149	52	organizations	organization	NOUN
abr-60	149	53	in	in	ADP
abr-60	149	54	which	which	PRON
abr-60	149	55	one	one	NUM
abr-60	149	56	of	of	ADP
abr-60	149	57	the	the	DET
abr-60	149	58	organizations	organization	NOUN
abr-60	149	59	had	have	VERB
abr-60	149	60	a	a	DET
abr-60	149	61	negative	negative	ADJ
abr-60	149	62	reputation	reputation	NOUN
abr-60	149	63	.	.	PUNCT
abr-60	150	1	several	several	ADJ
abr-60	150	2	other	other	ADJ
abr-60	150	3	interesting	interesting	ADJ
abr-60	150	4	results	result	NOUN
abr-60	150	5	fell	fall	VERB
abr-60	150	6	out	out	ADP
abr-60	150	7	of	of	ADP
abr-60	150	8	this	this	DET
abr-60	150	9	research	research	NOUN
abr-60	150	10	questions	question	NOUN
abr-60	150	11	.	.	PUNCT
abr-60	151	1	first	first	ADV
abr-60	151	2	,	,	PUNCT
abr-60	151	3	more	more	ADJ
abr-60	151	4	respondents	respondent	NOUN
abr-60	151	5	90	90	NUM
abr-60	151	6	%	%	NOUN
abr-60	151	7	-were	-were	NOUN
abr-60	151	8	willing	willing	ADJ
abr-60	151	9	to	to	PART
abr-60	151	10	contribute	contribute	VERB
abr-60	151	11	to	to	ADP
abr-60	151	12	allied	ally	VERB
abr-60	151	13	nonprofit	nonprofit	ADJ
abr-60	151	14	organizations	organization	NOUN
abr-60	151	15	with	with	ADP
abr-60	151	16	positive	positive	ADJ
abr-60	151	17	reputations	reputation	NOUN
abr-60	151	18	than	than	ADP
abr-60	151	19	any	any	DET
abr-60	151	20	other	other	ADJ
abr-60	151	21	pairing	pairing	NOUN
abr-60	151	22	of	of	ADP
abr-60	151	23	or	or	CCONJ
abr-60	151	24	individual	individual	ADJ
abr-60	151	25	organization	organization	NOUN
abr-60	151	26	.	.	PUNCT
abr-60	152	1	second	second	ADJ
abr-60	152	2	,	,	PUNCT
abr-60	152	3	respondents	respondent	NOUN
abr-60	152	4	were	be	AUX
abr-60	152	5	much	much	ADV
abr-60	152	6	less	less	ADV
abr-60	152	7	likely	likely	ADJ
abr-60	152	8	to	to	PART
abr-60	152	9	do	do	VERB
abr-60	152	10	business	business	NOUN
abr-60	152	11	with	with	ADP
abr-60	152	12	a	a	DET
abr-60	152	13	nonprofit	nonprofit	NOUN
abr-60	152	14	with	with	ADP
abr-60	152	15	a	a	DET
abr-60	152	16	positive	positive	ADJ
abr-60	152	17	reputation	reputation	NOUN
abr-60	152	18	paired	pair	VERB
abr-60	152	19	with	with	ADP
abr-60	152	20	a	a	DET
abr-60	152	21	private	private	NOUN
abr-60	152	22	with	with	ADP
abr-60	152	23	a	a	DET
abr-60	152	24	negative	negative	ADJ
abr-60	152	25	reputation	reputation	NOUN
abr-60	152	26	36	36	NUM
abr-60	152	27	%	%	NOUN
abr-60	152	28	-than	-than	NOUN
abr-60	152	29	to	to	PART
abr-60	152	30	do	do	VERB
abr-60	152	31	business	business	NOUN
abr-60	152	32	with	with	ADP
abr-60	152	33	a	a	DET
abr-60	152	34	nonprofit	nonprofit	NOUN
abr-60	152	35	with	with	ADP
abr-60	152	36	a	a	DET
abr-60	152	37	positive	positive	ADJ
abr-60	152	38	reputation	reputation	NOUN
abr-60	152	39	paired	pair	VERB
abr-60	152	40	with	with	ADP
abr-60	152	41	a	a	DET
abr-60	152	42	nonprofit	nonprofit	NOUN
abr-60	152	43	with	with	ADP
abr-60	152	44	a	a	DET
abr-60	152	45	negative	negative	ADJ
abr-60	152	46	reputation	reputation	NOUN
abr-60	152	47	60	60	NUM
abr-60	152	48	%	%	NOUN
abr-60	152	49	.	.	PUNCT
abr-60	153	1	see	see	VERB
abr-60	153	2	table	table	NOUN
abr-60	153	3	2	2	NUM
abr-60	153	4	for	for	ADP
abr-60	153	5	complete	complete	ADJ
abr-60	153	6	results	result	NOUN
abr-60	153	7	.	.	PUNCT
abr-60	154	1	table	table	NOUN
abr-60	154	2	2	2	NUM
abr-60	154	3	:	:	PUNCT
abr-60	154	4	cross	cross	NOUN
abr-60	154	5	tabulation	tabulation	NOUN
abr-60	154	6	results	result	NOUN
abr-60	154	7	on	on	ADP
abr-60	154	8	willingness	willingness	NOUN
abr-60	154	9	to	to	PART
abr-60	154	10	contribute	contribute	VERB
abr-60	154	11	organization	organization	NOUN
abr-60	154	12	or	or	CCONJ
abr-60	154	13	organizational	organizational	ADJ
abr-60	154	14	pairing	pair	VERB
abr-60	154	15	%	%	NOUN
abr-60	154	16	willing	willing	ADJ
abr-60	154	17	to	to	PART
abr-60	154	18	contribute	contribute	VERB
abr-60	154	19	childhood	childhood	NOUN
abr-60	154	20	disease	disease	NOUN
abr-60	154	21	foundation	foundation	NOUN
abr-60	154	22	(	(	PUNCT
abr-60	154	23	pu+	pu+	PROPN
abr-60	154	24	)	)	PUNCT
abr-60	154	25	89.10	89.10	NUM
abr-60	154	26	mom	mom	NOUN
abr-60	154	27	’s	’s	PART
abr-60	154	28	friend	friend	NOUN
abr-60	154	29	childcare	childcare	NOUN
abr-60	154	30	(	(	PUNCT
abr-60	154	31	pu+	pu+	PROPN
abr-60	154	32	)	)	PUNCT
abr-60	154	33	87.27	87.27	NUM
abr-60	154	34	neighbor	neighbor	NOUN
abr-60	154	35	’s	’s	PART
abr-60	154	36	helping	help	VERB
abr-60	154	37	home	home	NOUN
abr-60	154	38	meals	meal	NOUN
abr-60	154	39	(	(	PUNCT
abr-60	154	40	pu-	pu-	NUM
abr-60	154	41	)	)	PUNCT
abr-60	154	42	7.27	7.27	NUM
abr-60	154	43	nirvana	nirvana	PROPN
abr-60	154	44	bath	bath	NOUN
abr-60	154	45	fixtures	fixture	NOUN
abr-60	154	46	(	(	PUNCT
abr-60	154	47	pr-	pr-	NOUN
abr-60	154	48	)	)	PUNCT
abr-60	154	49	6.36	6.36	NUM
abr-60	154	50	jerry	jerry	NOUN
abr-60	154	51	’s	’s	PART
abr-60	154	52	furniture	furniture	NOUN
abr-60	154	53	(	(	PUNCT
abr-60	154	54	pr+	pr+	ADJ
abr-60	154	55	)	)	PUNCT
abr-60	154	56	94.55	94.55	NUM
abr-60	154	57	floppy	floppy	ADJ
abr-60	154	58	ears	ear	NOUN
abr-60	154	59	personal	personal	ADJ
abr-60	154	60	computer	computer	NOUN
abr-60	154	61	(	(	PUNCT
abr-60	154	62	pr+	pr+	ADJ
abr-60	154	63	)	)	PUNCT
abr-60	154	64	93.64	93.64	NUM
abr-60	154	65	international	international	ADJ
abr-60	154	66	athletic	athletic	ADJ
abr-60	154	67	shoes	shoe	NOUN
abr-60	154	68	(	(	PUNCT
abr-60	154	69	pr-	pr-	NOUN
abr-60	154	70	)	)	PUNCT
abr-60	154	71	8.18	8.18	NUM
abr-60	154	72	jerry	jerry	NOUN
abr-60	154	73	’s	’s	PART
abr-60	154	74	furniture	furniture	NOUN
abr-60	154	75	(	(	PUNCT
abr-60	154	76	pr+)/	pr+)/	NOUN
abr-60	154	77	childhood	childhood	NOUN
abr-60	154	78	disease	disease	PROPN
abr-60	154	79	foundation	foundation	PROPN
abr-60	154	80	(	(	PUNCT
abr-60	154	81	pu+	pu+	PROPN
abr-60	154	82	)	)	PUNCT
abr-60	154	83	77.27	77.27	NUM
abr-60	154	84	childhood	childhood	NOUN
abr-60	154	85	disease	disease	NOUN
abr-60	154	86	foundation	foundation	NOUN
abr-60	154	87	(	(	PUNCT
abr-60	154	88	pu+)/	pu+)/	PROPN
abr-60	154	89	mom	mom	NOUN
abr-60	154	90	’s	’s	PART
abr-60	154	91	friend	friend	NOUN
abr-60	154	92	childcare	childcare	NOUN
abr-60	154	93	(	(	PUNCT
abr-60	154	94	pu+	pu+	PROPN
abr-60	154	95	)	)	PUNCT
abr-60	154	96	90.00	90.00	NUM
abr-60	155	1	nirvana	nirvana	PROPN
abr-60	155	2	bath	bath	NOUN
abr-60	155	3	fixtures	fixture	NOUN
abr-60	155	4	(	(	PUNCT
abr-60	155	5	pr-)/mom	pr-)/mom	PROPN
abr-60	155	6	’s	’s	PART
abr-60	155	7	friend	friend	NOUN
abr-60	155	8	childcare	childcare	NOUN
abr-60	155	9	for	for	ADP
abr-60	155	10	single	single	ADJ
abr-60	155	11	mothers	mother	NOUN
abr-60	155	12	(	(	PUNCT
abr-60	155	13	pu+	pu+	NOUN
abr-60	155	14	)	)	PUNCT
abr-60	155	15	36.36	36.36	NUM
abr-60	155	16	neighbor	neighbor	NOUN
abr-60	155	17	’s	’s	PART
abr-60	155	18	helping	help	VERB
abr-60	155	19	home	home	NOUN
abr-60	155	20	meals	meal	NOUN
abr-60	155	21	(	(	PUNCT
abr-60	155	22	pu-)/childhood	pu-)/childhood	NOUN
abr-60	155	23	disease	disease	NOUN
abr-60	155	24	foundation	foundation	PROPN
abr-60	155	25	(	(	PUNCT
abr-60	155	26	pu+	pu+	PROPN
abr-60	155	27	)	)	PUNCT
abr-60	155	28	60.91	60.91	NUM
abr-60	155	29	notes	note	NOUN
abr-60	155	30	:	:	PUNCT
abr-60	155	31	willingness	willingness	NOUN
abr-60	155	32	to	to	PART
abr-60	155	33	contribute	contribute	VERB
abr-60	155	34	is	be	AUX
abr-60	155	35	measured	measure	VERB
abr-60	155	36	as	as	ADP
abr-60	155	37	a	a	DET
abr-60	155	38	dummy	dummy	ADJ
abr-60	155	39	variable	variable	NOUN
abr-60	155	40	,	,	PUNCT
abr-60	155	41	which	which	PRON
abr-60	155	42	equals	equal	VERB
abr-60	155	43	1	1	NUM
abr-60	155	44	if	if	SCONJ
abr-60	155	45	the	the	DET
abr-60	155	46	individual	individual	NOUN
abr-60	155	47	expressed	express	VERB
abr-60	155	48	willingness	willingness	NOUN
abr-60	155	49	to	to	PART
abr-60	155	50	contribute	contribute	VERB
abr-60	155	51	and	and	CCONJ
abr-60	155	52	0	0	NUM
abr-60	155	53	if	if	SCONJ
abr-60	155	54	otherwise	otherwise	ADV
abr-60	155	55	.	.	PUNCT
abr-60	156	1	finally	finally	ADV
abr-60	156	2	,	,	PUNCT
abr-60	156	3	logistic	logistic	ADJ
abr-60	156	4	regression	regression	NOUN
abr-60	156	5	analysis	analysis	NOUN
abr-60	156	6	was	be	AUX
abr-60	156	7	used	use	VERB
abr-60	156	8	to	to	PART
abr-60	156	9	explore	explore	VERB
abr-60	156	10	the	the	DET
abr-60	156	11	relation	relation	NOUN
abr-60	156	12	between	between	ADP
abr-60	156	13	willingness	willingness	NOUN
abr-60	156	14	to	to	PART
abr-60	156	15	do	do	AUX
abr-60	156	16	business	business	NOUN
abr-60	156	17	and	and	CCONJ
abr-60	156	18	the	the	DET
abr-60	156	19	years	year	NOUN
abr-60	156	20	of	of	ADP
abr-60	156	21	service	service	NOUN
abr-60	156	22	at	at	ADP
abr-60	156	23	the	the	DET
abr-60	156	24	current	current	ADJ
abr-60	156	25	organization	organization	NOUN
abr-60	156	26	.	.	PUNCT
abr-60	157	1	only	only	ADV
abr-60	157	2	the	the	DET
abr-60	157	3	overall	overall	ADJ
abr-60	157	4	model	model	NOUN
abr-60	157	5	for	for	ADP
abr-60	157	6	neighbor	neighbor	NOUN
abr-60	157	7	’s	’s	PART
abr-60	157	8	helping	help	VERB
abr-60	157	9	home	home	NOUN
abr-60	157	10	meals	meal	NOUN
abr-60	157	11	(	(	PUNCT
abr-60	157	12	pu-)/childhood	pu-)/childhood	NOUN
abr-60	157	13	disease	disease	NOUN
abr-60	157	14	foundation	foundation	PROPN
abr-60	157	15	(	(	PUNCT
abr-60	157	16	pu+	pu+	PROPN
abr-60	157	17	)	)	PUNCT
abr-60	157	18	was	be	AUX
abr-60	157	19	significant	significant	ADJ
abr-60	157	20	and	and	CCONJ
abr-60	157	21	model	model	NOUN
abr-60	157	22	coefficients	coefficient	NOUN
abr-60	157	23	and	and	CCONJ
abr-60	157	24	standard	standard	ADJ
abr-60	157	25	deviations	deviation	NOUN
abr-60	157	26	are	be	AUX
abr-60	157	27	presented	present	VERB
abr-60	157	28	in	in	ADP
abr-60	157	29	table	table	NOUN
abr-60	157	30	3	3	NUM
abr-60	157	31	.	.	PUNCT
abr-60	158	1	the	the	DET
abr-60	158	2	annual	annual	ADJ
abr-60	158	3	contribution	contribution	NOUN
abr-60	158	4	rate	rate	NOUN
abr-60	158	5	odds	odd	NOUN
abr-60	158	6	ratio	ratio	NOUN
abr-60	158	7	was	be	AUX
abr-60	158	8	statistically	statistically	ADV
abr-60	158	9	significant	significant	ADJ
abr-60	158	10	,	,	PUNCT
abr-60	158	11	p	p	X
abr-60	158	12	=	=	X
abr-60	158	13	.015	.015	NUM
abr-60	158	14	,	,	PUNCT
abr-60	158	15	at	at	ADP
abr-60	158	16	the	the	DET
abr-60	158	17	alpha	alpha	NOUN
abr-60	158	18	=	=	SYM
abr-60	158	19	.05	.05	NUM
abr-60	158	20	level	level	NOUN
abr-60	158	21	.	.	PUNCT
abr-60	159	1	results	result	NOUN
abr-60	159	2	of	of	ADP
abr-60	159	3	the	the	DET
abr-60	159	4	logistic	logistic	ADJ
abr-60	159	5	regression	regression	NOUN
abr-60	159	6	model	model	NOUN
abr-60	159	7	are	be	AUX
abr-60	159	8	interpreted	interpret	VERB
abr-60	159	9	as	as	ADP
abr-60	159	10	heller	heller	NOUN
abr-60	159	11	advances	advance	NOUN
abr-60	159	12	in	in	ADP
abr-60	159	13	business	business	NOUN
abr-60	159	14	research	research	NOUN
abr-60	159	15	2011	2011	NUM
abr-60	159	16	,	,	PUNCT
abr-60	159	17	vol	vol	NOUN
abr-60	159	18	.	.	PROPN
abr-60	159	19	2	2	NUM
abr-60	159	20	,	,	PUNCT
abr-60	159	21	no	no	INTJ
abr-60	159	22	.	.	NOUN
abr-60	159	23	1	1	NUM
abr-60	159	24	,	,	PUNCT
abr-60	159	25	163	163	NUM
abr-60	159	26	-	-	SYM
abr-60	159	27	171	171	NUM
abr-60	159	28	169	169	NUM
abr-60	159	29	the	the	DET
abr-60	159	30	odds	odd	NOUN
abr-60	159	31	of	of	ADP
abr-60	159	32	a	a	DET
abr-60	159	33	contribution	contribution	NOUN
abr-60	159	34	increase	increase	NOUN
abr-60	159	35	by	by	ADP
abr-60	159	36	1.53	1.53	NUM
abr-60	159	37	for	for	ADP
abr-60	159	38	each	each	DET
abr-60	159	39	additional	additional	ADJ
abr-60	159	40	contribution	contribution	NOUN
abr-60	159	41	per	per	ADP
abr-60	159	42	year	year	NOUN
abr-60	159	43	.	.	PUNCT
abr-60	160	1	the	the	DET
abr-60	160	2	magnitude	magnitude	NOUN
abr-60	160	3	of	of	ADP
abr-60	160	4	the	the	DET
abr-60	160	5	odds	odd	NOUN
abr-60	160	6	ratio	ratio	NOUN
abr-60	160	7	and	and	CCONJ
abr-60	160	8	the	the	DET
abr-60	160	9	direction	direction	NOUN
abr-60	160	10	of	of	ADP
abr-60	160	11	the	the	DET
abr-60	160	12	sign	sign	NOUN
abr-60	160	13	are	be	AUX
abr-60	160	14	appropriate	appropriate	ADJ
abr-60	160	15	.	.	PUNCT
abr-60	161	1	table	table	NOUN
abr-60	161	2	3	3	NUM
abr-60	161	3	:	:	PUNCT
abr-60	161	4	effect	effect	NOUN
abr-60	161	5	of	of	ADP
abr-60	161	6	annual	annual	ADJ
abr-60	161	7	contribution	contribution	NOUN
abr-60	161	8	rate	rate	NOUN
abr-60	161	9	on	on	ADP
abr-60	161	10	willingness	willingness	NOUN
abr-60	161	11	to	to	PART
abr-60	161	12	contribute	contribute	VERB
abr-60	161	13	variable	variable	ADJ
abr-60	161	14	(	(	PUNCT
abr-60	161	15	1	1	NUM
abr-60	161	16	)	)	PUNCT
abr-60	161	17	(	(	PUNCT
abr-60	161	18	2	2	X
abr-60	161	19	)	)	PUNCT
abr-60	161	20	annual	annual	ADJ
abr-60	161	21	contribution	contribution	NOUN
abr-60	161	22	rate	rate	NOUN
abr-60	161	23	1.528	1.528	NUM
abr-60	161	24	*	*	SYM
abr-60	161	25	(	(	PUNCT
abr-60	161	26	.2692	.2692	PROPN
abr-60	161	27	)	)	PUNCT
abr-60	161	28	1.538	1.538	NUM
abr-60	161	29	*	*	PUNCT
abr-60	161	30	(	(	PUNCT
abr-60	161	31	.2740	.2740	PROPN
abr-60	161	32	)	)	PUNCT
abr-60	161	33	years	year	NOUN
abr-60	161	34	of	of	ADP
abr-60	161	35	service	service	NOUN
abr-60	161	36	with	with	ADP
abr-60	161	37	organization	organization	NOUN
abr-60	161	38	1.033	1.033	NUM
abr-60	161	39	(	(	PUNCT
abr-60	161	40	.0462	.0462	NOUN
abr-60	161	41	)	)	PUNCT
abr-60	161	42	notes	note	VERB
abr-60	161	43	:	:	PUNCT
abr-60	161	44	willingness	willingness	NOUN
abr-60	161	45	to	to	PART
abr-60	161	46	contribute	contribute	VERB
abr-60	161	47	is	be	AUX
abr-60	161	48	measured	measure	VERB
abr-60	161	49	as	as	ADP
abr-60	161	50	a	a	DET
abr-60	161	51	dummy	dummy	ADJ
abr-60	161	52	variable	variable	NOUN
abr-60	161	53	,	,	PUNCT
abr-60	161	54	which	which	PRON
abr-60	161	55	equals	equal	VERB
abr-60	161	56	1	1	NUM
abr-60	161	57	if	if	SCONJ
abr-60	161	58	the	the	DET
abr-60	161	59	individual	individual	NOUN
abr-60	161	60	expressed	express	VERB
abr-60	161	61	willingness	willingness	NOUN
abr-60	161	62	to	to	PART
abr-60	161	63	contribute	contribute	VERB
abr-60	161	64	and	and	CCONJ
abr-60	161	65	0	0	NUM
abr-60	161	66	if	if	SCONJ
abr-60	161	67	otherwise	otherwise	ADV
abr-60	161	68	.	.	PUNCT
abr-60	162	1	years	year	NOUN
abr-60	162	2	of	of	ADP
abr-60	162	3	service	service	NOUN
abr-60	162	4	and	and	CCONJ
abr-60	162	5	number	number	NOUN
abr-60	162	6	of	of	ADP
abr-60	162	7	contributions	contribution	NOUN
abr-60	162	8	in	in	ADP
abr-60	162	9	the	the	DET
abr-60	162	10	last	last	ADJ
abr-60	162	11	year	year	NOUN
abr-60	162	12	are	be	AUX
abr-60	162	13	measured	measure	VERB
abr-60	162	14	as	as	ADP
abr-60	162	15	continuous	continuous	ADJ
abr-60	162	16	variables	variable	NOUN
abr-60	162	17	in	in	ADP
abr-60	162	18	years	year	NOUN
abr-60	162	19	,	,	PUNCT
abr-60	162	20	and	and	CCONJ
abr-60	162	21	number	number	NOUN
abr-60	162	22	of	of	ADP
abr-60	162	23	contributions	contribution	NOUN
abr-60	162	24	.	.	PUNCT
abr-60	163	1	odds	odd	NOUN
abr-60	163	2	ratios	ratio	NOUN
abr-60	163	3	are	be	AUX
abr-60	163	4	presented	present	VERB
abr-60	163	5	as	as	SCONJ
abr-60	163	6	are	be	AUX
abr-60	163	7	standard	standard	ADJ
abr-60	163	8	deviations	deviation	NOUN
abr-60	163	9	(	(	PUNCT
abr-60	163	10	in	in	ADP
abr-60	163	11	parentheses	parenthesis	NOUN
abr-60	163	12	)	)	PUNCT
abr-60	163	13	.	.	PUNCT
abr-60	164	1	*	*	PUNCT
abr-60	164	2	denotes	denote	NOUN
abr-60	164	3	statistical	statistical	ADJ
abr-60	164	4	significance	significance	NOUN
abr-60	164	5	at	at	ADP
abr-60	164	6	the	the	DET
abr-60	164	7	.05	.05	NUM
abr-60	164	8	level	level	NOUN
abr-60	164	9	.	.	PUNCT
abr-60	165	1	conclusions	conclusion	NOUN
abr-60	165	2	,	,	PUNCT
abr-60	165	3	discussion	discussion	NOUN
abr-60	165	4	,	,	PUNCT
abr-60	165	5	and	and	CCONJ
abr-60	165	6	marketing	marketing	NOUN
abr-60	165	7	implications	implication	NOUN
abr-60	165	8	results	result	VERB
abr-60	165	9	for	for	ADP
abr-60	165	10	question	question	NOUN
abr-60	165	11	one	one	PRON
abr-60	165	12	indicate	indicate	VERB
abr-60	165	13	that	that	SCONJ
abr-60	165	14	respondents	respondent	NOUN
abr-60	165	15	were	be	AUX
abr-60	165	16	convincingly	convincingly	ADV
abr-60	165	17	less	less	ADV
abr-60	165	18	likely	likely	ADJ
abr-60	165	19	to	to	PART
abr-60	165	20	do	do	VERB
abr-60	165	21	business	business	NOUN
abr-60	165	22	with	with	ADP
abr-60	165	23	organization	organization	NOUN
abr-60	165	24	with	with	ADP
abr-60	165	25	negative	negative	ADJ
abr-60	165	26	reputations	reputation	NOUN
abr-60	165	27	.	.	PUNCT
abr-60	166	1	this	this	DET
abr-60	166	2	finding	finding	NOUN
abr-60	166	3	was	be	AUX
abr-60	166	4	not	not	PART
abr-60	166	5	surprising	surprising	ADJ
abr-60	166	6	and	and	CCONJ
abr-60	166	7	conveys	convey	VERB
abr-60	166	8	that	that	SCONJ
abr-60	166	9	regardless	regardless	ADV
abr-60	166	10	of	of	ADP
abr-60	166	11	sector	sector	NOUN
abr-60	166	12	,	,	PUNCT
abr-60	166	13	respondents	respondent	NOUN
abr-60	166	14	were	be	AUX
abr-60	166	15	not	not	PART
abr-60	166	16	willing	willing	ADJ
abr-60	166	17	to	to	PART
abr-60	166	18	do	do	VERB
abr-60	166	19	business	business	NOUN
abr-60	166	20	with	with	ADP
abr-60	166	21	organizations	organization	NOUN
abr-60	166	22	that	that	PRON
abr-60	166	23	did	do	AUX
abr-60	166	24	not	not	PART
abr-60	166	25	have	have	VERB
abr-60	166	26	positive	positive	ADJ
abr-60	166	27	reputations	reputation	NOUN
abr-60	166	28	.	.	PUNCT
abr-60	167	1	the	the	DET
abr-60	167	2	finding	finding	NOUN
abr-60	167	3	was	be	AUX
abr-60	167	4	nearly	nearly	ADV
abr-60	167	5	the	the	DET
abr-60	167	6	same	same	ADJ
abr-60	167	7	across	across	ADP
abr-60	167	8	all	all	DET
abr-60	167	9	the	the	DET
abr-60	167	10	organizations	organization	NOUN
abr-60	167	11	and	and	CCONJ
abr-60	167	12	the	the	DET
abr-60	167	13	willingness	willingness	NOUN
abr-60	167	14	to	to	PART
abr-60	167	15	contribute	contribute	VERB
abr-60	167	16	percentage	percentage	NOUN
abr-60	167	17	for	for	ADP
abr-60	167	18	all	all	DET
abr-60	167	19	organizations	organization	NOUN
abr-60	167	20	fell	fall	VERB
abr-60	167	21	in	in	ADP
abr-60	167	22	the	the	DET
abr-60	167	23	6	6	NUM
abr-60	167	24	-	-	SYM
abr-60	167	25	8	8	NUM
abr-60	167	26	%	%	NOUN
abr-60	167	27	range	range	NOUN
abr-60	167	28	.	.	PUNCT
abr-60	168	1	though	though	SCONJ
abr-60	168	2	not	not	PART
abr-60	168	3	surprising	surprising	ADJ
abr-60	168	4	,	,	PUNCT
abr-60	168	5	the	the	DET
abr-60	168	6	implication	implication	NOUN
abr-60	168	7	of	of	ADP
abr-60	168	8	this	this	DET
abr-60	168	9	finding	finding	NOUN
abr-60	168	10	has	have	VERB
abr-60	168	11	economic	economic	ADJ
abr-60	168	12	salience	salience	NOUN
abr-60	168	13	for	for	ADP
abr-60	168	14	organizations	organization	NOUN
abr-60	168	15	with	with	ADP
abr-60	168	16	negative	negative	ADJ
abr-60	168	17	reputation	reputation	NOUN
abr-60	168	18	and	and	CCONJ
abr-60	168	19	will	will	AUX
abr-60	168	20	be	be	AUX
abr-60	168	21	considered	consider	VERB
abr-60	168	22	below	below	ADV
abr-60	168	23	.	.	PUNCT
abr-60	169	1	results	result	NOUN
abr-60	169	2	for	for	ADP
abr-60	169	3	question	question	NOUN
abr-60	169	4	two	two	NUM
abr-60	169	5	demonstrated	demonstrate	VERB
abr-60	169	6	that	that	SCONJ
abr-60	169	7	respondents	respondent	NOUN
abr-60	169	8	showed	show	VERB
abr-60	169	9	a	a	DET
abr-60	169	10	greater	great	ADJ
abr-60	169	11	willingness	willingness	NOUN
abr-60	169	12	to	to	PART
abr-60	169	13	do	do	AUX
abr-60	169	14	business	business	NOUN
abr-60	169	15	with	with	ADP
abr-60	169	16	private	private	ADJ
abr-60	169	17	organizations	organization	NOUN
abr-60	169	18	than	than	ADP
abr-60	169	19	with	with	ADP
abr-60	169	20	nonprofit	nonprofit	ADJ
abr-60	169	21	organizations	organization	NOUN
abr-60	169	22	,	,	PUNCT
abr-60	169	23	when	when	SCONJ
abr-60	169	24	both	both	PRON
abr-60	169	25	had	have	VERB
abr-60	169	26	positive	positive	ADJ
abr-60	169	27	reputations	reputation	NOUN
abr-60	169	28	.	.	PUNCT
abr-60	170	1	a	a	DET
abr-60	170	2	potential	potential	ADJ
abr-60	170	3	explanation	explanation	NOUN
abr-60	170	4	for	for	ADP
abr-60	170	5	this	this	DET
abr-60	170	6	finding	finding	NOUN
abr-60	170	7	is	be	AUX
abr-60	170	8	self	self	NOUN
abr-60	170	9	-	-	PUNCT
abr-60	170	10	interest	interest	NOUN
abr-60	170	11	.	.	PUNCT
abr-60	171	1	respondents	respondent	NOUN
abr-60	171	2	may	may	AUX
abr-60	171	3	be	be	AUX
abr-60	171	4	slightly	slightly	ADV
abr-60	171	5	more	more	ADV
abr-60	171	6	willing	willing	ADJ
abr-60	171	7	to	to	PART
abr-60	171	8	do	do	VERB
abr-60	171	9	business	business	NOUN
abr-60	171	10	with	with	ADP
abr-60	171	11	a	a	DET
abr-60	171	12	private	private	ADJ
abr-60	171	13	organization	organization	NOUN
abr-60	171	14	as	as	SCONJ
abr-60	171	15	there	there	PRON
abr-60	171	16	is	be	VERB
abr-60	171	17	an	an	DET
abr-60	171	18	immediate	immediate	ADJ
abr-60	171	19	and	and	CCONJ
abr-60	171	20	tangible	tangible	ADJ
abr-60	171	21	benefit	benefit	NOUN
abr-60	171	22	.	.	PUNCT
abr-60	172	1	whereas	whereas	SCONJ
abr-60	172	2	with	with	ADP
abr-60	172	3	the	the	DET
abr-60	172	4	nonprofit	nonprofit	ADJ
abr-60	172	5	,	,	PUNCT
abr-60	172	6	the	the	DET
abr-60	172	7	benefit	benefit	NOUN
abr-60	172	8	is	be	AUX
abr-60	172	9	not	not	PART
abr-60	172	10	tangible	tangible	ADJ
abr-60	172	11	and	and	CCONJ
abr-60	172	12	depending	depend	VERB
abr-60	172	13	on	on	ADP
abr-60	172	14	the	the	DET
abr-60	172	15	timing	timing	NOUN
abr-60	172	16	of	of	ADP
abr-60	172	17	the	the	DET
abr-60	172	18	contribution	contribution	NOUN
abr-60	172	19	,	,	PUNCT
abr-60	172	20	any	any	DET
abr-60	172	21	potential	potential	ADJ
abr-60	172	22	fiscal	fiscal	ADJ
abr-60	172	23	benefit	benefit	NOUN
abr-60	172	24	may	may	AUX
abr-60	172	25	be	be	AUX
abr-60	172	26	delayed	delay	VERB
abr-60	172	27	.	.	PUNCT
abr-60	173	1	a	a	DET
abr-60	173	2	differential	differential	ADJ
abr-60	173	3	‘	'	PUNCT
abr-60	173	4	alliance	alliance	NOUN
abr-60	173	5	’	'	PUNCT
abr-60	173	6	penalty	penalty	NOUN
abr-60	173	7	for	for	ADP
abr-60	173	8	organizations	organization	NOUN
abr-60	173	9	with	with	ADP
abr-60	173	10	a	a	DET
abr-60	173	11	positive	positive	ADJ
abr-60	173	12	reputation	reputation	NOUN
abr-60	173	13	that	that	SCONJ
abr-60	173	14	allies	ally	NOUN
abr-60	173	15	with	with	ADP
abr-60	173	16	an	an	DET
abr-60	173	17	organization	organization	NOUN
abr-60	173	18	with	with	ADP
abr-60	173	19	a	a	DET
abr-60	173	20	negative	negative	ADJ
abr-60	173	21	reputation	reputation	NOUN
abr-60	173	22	was	be	AUX
abr-60	173	23	incorporated	incorporate	VERB
abr-60	173	24	into	into	ADP
abr-60	173	25	the	the	DET
abr-60	173	26	study	study	NOUN
abr-60	173	27	.	.	PUNCT
abr-60	174	1	rather	rather	ADV
abr-60	174	2	,	,	PUNCT
abr-60	174	3	the	the	DET
abr-60	174	4	willingness	willingness	NOUN
abr-60	174	5	to	to	PART
abr-60	174	6	do	do	AUX
abr-60	174	7	business	business	NOUN
abr-60	174	8	with	with	ADP
abr-60	174	9	this	this	DET
abr-60	174	10	alliance	alliance	NOUN
abr-60	174	11	was	be	AUX
abr-60	174	12	substantially	substantially	ADV
abr-60	174	13	lower	low	ADJ
abr-60	174	14	than	than	ADP
abr-60	174	15	the	the	DET
abr-60	174	16	willingness	willingness	NOUN
abr-60	174	17	to	to	PART
abr-60	174	18	do	do	AUX
abr-60	174	19	business	business	NOUN
abr-60	174	20	with	with	ADP
abr-60	174	21	allied	allied	ADJ
abr-60	174	22	organizations	organization	NOUN
abr-60	174	23	with	with	ADP
abr-60	174	24	positive	positive	ADJ
abr-60	174	25	reputations	reputation	NOUN
abr-60	174	26	.	.	PUNCT
abr-60	175	1	research	research	NOUN
abr-60	175	2	question	question	NOUN
abr-60	175	3	3	3	NUM
abr-60	175	4	yields	yield	NOUN
abr-60	175	5	several	several	ADJ
abr-60	175	6	salient	salient	ADJ
abr-60	175	7	economic	economic	ADJ
abr-60	175	8	factors	factor	NOUN
abr-60	175	9	.	.	PUNCT
abr-60	176	1	first	first	ADV
abr-60	176	2	,	,	PUNCT
abr-60	176	3	for	for	ADP
abr-60	176	4	organizations	organization	NOUN
abr-60	176	5	with	with	ADP
abr-60	176	6	positive	positive	ADJ
abr-60	176	7	reputations	reputation	NOUN
abr-60	176	8	,	,	PUNCT
abr-60	176	9	in	in	ADP
abr-60	176	10	either	either	DET
abr-60	176	11	sector	sector	NOUN
abr-60	176	12	need	need	VERB
abr-60	176	13	to	to	PART
abr-60	176	14	steer	steer	VERB
abr-60	176	15	clear	clear	ADJ
abr-60	176	16	of	of	ADP
abr-60	176	17	organizations	organization	NOUN
abr-60	176	18	of	of	ADP
abr-60	176	19	either	either	DET
abr-60	176	20	sector	sector	NOUN
abr-60	176	21	with	with	ADP
abr-60	176	22	negative	negative	ADJ
abr-60	176	23	.	.	PUNCT
abr-60	177	1	however	however	ADV
abr-60	177	2	,	,	PUNCT
abr-60	177	3	organizations	organization	NOUN
abr-60	177	4	with	with	ADP
abr-60	177	5	negative	negative	ADJ
abr-60	177	6	reputations	reputation	NOUN
abr-60	177	7	ought	ought	AUX
abr-60	177	8	to	to	PART
abr-60	177	9	seek	seek	VERB
abr-60	177	10	out	out	ADP
abr-60	177	11	alliances	alliance	NOUN
abr-60	177	12	with	with	ADP
abr-60	177	13	organizations	organization	NOUN
abr-60	177	14	with	with	ADP
abr-60	177	15	positive	positive	ADJ
abr-60	177	16	reputations	reputation	NOUN
abr-60	177	17	.	.	PUNCT
abr-60	178	1	for	for	ADP
abr-60	178	2	example	example	NOUN
abr-60	178	3	,	,	PUNCT
abr-60	178	4	7.27	7.27	NUM
abr-60	178	5	%	%	NOUN
abr-60	178	6	of	of	ADP
abr-60	178	7	respondents	respondent	NOUN
abr-60	178	8	were	be	AUX
abr-60	178	9	willing	willing	ADJ
abr-60	178	10	to	to	PART
abr-60	178	11	contribute	contribute	VERB
abr-60	178	12	to	to	ADP
abr-60	178	13	neighbor	neighbor	NOUN
abr-60	178	14	’s	’s	PART
abr-60	178	15	helping	help	VERB
abr-60	178	16	home	home	NOUN
abr-60	178	17	meals	meal	NOUN
abr-60	178	18	(	(	PUNCT
abr-60	178	19	nhhm	nhhm	NOUN
abr-60	178	20	)	)	PUNCT
abr-60	178	21	.	.	PUNCT
abr-60	179	1	however	however	ADV
abr-60	179	2	,	,	PUNCT
abr-60	179	3	when	when	SCONJ
abr-60	179	4	nhhm	nhhm	NOUN
abr-60	179	5	allied	ally	VERB
abr-60	179	6	with	with	ADP
abr-60	179	7	childhood	childhood	NOUN
abr-60	179	8	disease	disease	NOUN
abr-60	179	9	foundation	foundation	PROPN
abr-60	179	10	(	(	PUNCT
abr-60	179	11	cdf	cdf	PROPN
abr-60	179	12	)	)	PUNCT
abr-60	179	13	respondents	respondent	NOUN
abr-60	179	14	were	be	AUX
abr-60	179	15	eight	eight	NUM
abr-60	179	16	times	time	NOUN
abr-60	179	17	more	more	ADV
abr-60	179	18	likely	likely	ADJ
abr-60	179	19	(	(	PUNCT
abr-60	179	20	60.91	60.91	NUM
abr-60	179	21	%	%	NOUN
abr-60	179	22	)	)	PUNCT
abr-60	179	23	to	to	PART
abr-60	179	24	contribute	contribute	VERB
abr-60	179	25	.	.	PUNCT
abr-60	180	1	thus	thus	ADV
abr-60	180	2	,	,	PUNCT
abr-60	180	3	it	it	PRON
abr-60	180	4	appears	appear	VERB
abr-60	180	5	that	that	SCONJ
abr-60	180	6	not	not	PART
abr-60	180	7	only	only	ADV
abr-60	180	8	is	be	AUX
abr-60	180	9	there	there	PRON
abr-60	180	10	a	a	DET
abr-60	180	11	differential	differential	ADJ
abr-60	180	12	penalty	penalty	NOUN
abr-60	180	13	for	for	ADP
abr-60	180	14	positive	positive	ADJ
abr-60	180	15	organizations	organization	NOUN
abr-60	180	16	that	that	PRON
abr-60	180	17	ally	ally	NOUN
abr-60	180	18	with	with	ADP
abr-60	180	19	a	a	DET
abr-60	180	20	negative	negative	ADJ
abr-60	180	21	organization	organization	NOUN
abr-60	180	22	,	,	PUNCT
abr-60	180	23	there	there	PRON
abr-60	180	24	is	be	VERB
abr-60	180	25	also	also	ADV
abr-60	180	26	a	a	DET
abr-60	180	27	differential	differential	ADJ
abr-60	180	28	reward	reward	NOUN
abr-60	180	29	for	for	ADP
abr-60	180	30	organizations	organization	NOUN
abr-60	180	31	with	with	ADP
abr-60	180	32	a	a	DET
abr-60	180	33	negative	negative	ADJ
abr-60	180	34	reputation	reputation	NOUN
abr-60	180	35	to	to	PART
abr-60	180	36	ally	ally	VERB
abr-60	180	37	with	with	ADP
abr-60	180	38	an	an	DET
abr-60	180	39	organization	organization	NOUN
abr-60	180	40	with	with	ADP
abr-60	180	41	a	a	DET
abr-60	180	42	positive	positive	ADJ
abr-60	180	43	reputation	reputation	NOUN
abr-60	180	44	.	.	PUNCT
abr-60	181	1	this	this	DET
abr-60	181	2	finding	finding	NOUN
abr-60	181	3	should	should	AUX
abr-60	181	4	be	be	AUX
abr-60	181	5	of	of	ADP
abr-60	181	6	particular	particular	ADJ
abr-60	181	7	value	value	NOUN
abr-60	181	8	to	to	ADP
abr-60	181	9	organizations	organization	NOUN
abr-60	181	10	struggling	struggle	VERB
abr-60	181	11	with	with	ADP
abr-60	181	12	reputation	reputation	NOUN
abr-60	181	13	(	(	PUNCT
abr-60	181	14	at	at	ADP
abr-60	181	15	least	least	ADJ
abr-60	181	16	with	with	ADP
abr-60	181	17	our	our	PRON
abr-60	181	18	sample	sample	NOUN
abr-60	181	19	)	)	PUNCT
abr-60	181	20	.	.	PUNCT
abr-60	182	1	the	the	DET
abr-60	182	2	results	result	NOUN
abr-60	182	3	of	of	ADP
abr-60	182	4	the	the	DET
abr-60	182	5	final	final	ADJ
abr-60	182	6	research	research	NOUN
abr-60	182	7	question	question	NOUN
abr-60	182	8	indicated	indicate	VERB
abr-60	182	9	that	that	SCONJ
abr-60	182	10	the	the	DET
abr-60	182	11	odds	odd	NOUN
abr-60	182	12	of	of	ADP
abr-60	182	13	a	a	DET
abr-60	182	14	contribution	contribution	NOUN
abr-60	182	15	increase	increase	NOUN
abr-60	182	16	by	by	ADP
abr-60	182	17	1.53	1.53	NUM
abr-60	182	18	for	for	ADP
abr-60	182	19	each	each	DET
abr-60	182	20	unit	unit	NOUN
abr-60	182	21	increase	increase	VERB
abr-60	182	22	in	in	ADP
abr-60	182	23	annual	annual	ADJ
abr-60	182	24	contribution	contribution	NOUN
abr-60	182	25	rate	rate	NOUN
abr-60	182	26	.	.	PUNCT
abr-60	183	1	the	the	DET
abr-60	183	2	direction	direction	NOUN
abr-60	183	3	is	be	AUX
abr-60	183	4	as	as	SCONJ
abr-60	183	5	expected	expect	VERB
abr-60	183	6	and	and	CCONJ
abr-60	183	7	the	the	DET
abr-60	183	8	magnitude	magnitude	NOUN
abr-60	183	9	seems	seem	VERB
abr-60	183	10	to	to	PART
abr-60	183	11	make	make	VERB
abr-60	183	12	sense	sense	NOUN
abr-60	183	13	.	.	PUNCT
abr-60	184	1	though	though	SCONJ
abr-60	184	2	it	it	PRON
abr-60	184	3	is	be	AUX
abr-60	184	4	possible	possible	ADJ
abr-60	184	5	that	that	SCONJ
abr-60	184	6	a	a	DET
abr-60	184	7	co	co	NOUN
abr-60	184	8	-	-	ADJ
abr-60	184	9	linearity	linearity	ADJ
abr-60	184	10	problem	problem	NOUN
abr-60	184	11	may	may	AUX
abr-60	184	12	exist	exist	VERB
abr-60	184	13	as	as	ADP
abr-60	184	14	the	the	DET
abr-60	184	15	dependent	dependent	ADJ
abr-60	184	16	variable	variable	ADJ
abr-60	184	17	willingness	willingness	NOUN
abr-60	184	18	to	to	PART
abr-60	184	19	contribute	contribute	VERB
abr-60	184	20	and	and	CCONJ
abr-60	184	21	the	the	DET
abr-60	184	22	independent	independent	ADJ
abr-60	184	23	variable	variable	ADJ
abr-60	184	24	annual	annual	ADJ
abr-60	184	25	contribution	contribution	NOUN
abr-60	184	26	rate	rate	NOUN
abr-60	184	27	may	may	AUX
abr-60	184	28	be	be	AUX
abr-60	184	29	highly	highly	ADV
abr-60	184	30	related	relate	VERB
abr-60	184	31	.	.	PUNCT
abr-60	185	1	future	future	ADJ
abr-60	185	2	research	research	NOUN
abr-60	185	3	direction	direction	NOUN
abr-60	185	4	this	this	DET
abr-60	185	5	study	study	NOUN
abr-60	185	6	was	be	AUX
abr-60	185	7	exploratory	exploratory	ADJ
abr-60	185	8	in	in	ADP
abr-60	185	9	nature	nature	NOUN
abr-60	185	10	,	,	PUNCT
abr-60	185	11	and	and	CCONJ
abr-60	185	12	the	the	DET
abr-60	185	13	questions	question	NOUN
abr-60	185	14	addressed	address	VERB
abr-60	185	15	herein	herein	NOUN
abr-60	185	16	have	have	AUX
abr-60	185	17	not	not	PART
abr-60	185	18	been	be	AUX
abr-60	185	19	addressed	address	VERB
abr-60	185	20	in	in	ADP
abr-60	185	21	the	the	DET
abr-60	185	22	literature	literature	NOUN
abr-60	185	23	.	.	PUNCT
abr-60	186	1	as	as	ADP
abr-60	186	2	with	with	ADP
abr-60	186	3	all	all	DET
abr-60	186	4	exploratory	exploratory	ADJ
abr-60	186	5	research	research	NOUN
abr-60	186	6	,	,	PUNCT
abr-60	186	7	part	part	NOUN
abr-60	186	8	of	of	ADP
abr-60	186	9	the	the	DET
abr-60	186	10	purpose	purpose	NOUN
abr-60	186	11	of	of	ADP
abr-60	186	12	the	the	DET
abr-60	186	13	study	study	NOUN
abr-60	186	14	was	be	AUX
abr-60	186	15	to	to	PART
abr-60	186	16	identify	identify	VERB
abr-60	186	17	further	further	ADJ
abr-60	186	18	questions	question	NOUN
abr-60	186	19	for	for	ADP
abr-60	186	20	future	future	ADJ
abr-60	186	21	research	research	NOUN
abr-60	186	22	.	.	PUNCT
abr-60	187	1	this	this	DET
abr-60	187	2	study	study	NOUN
abr-60	187	3	has	have	AUX
abr-60	187	4	highlighted	highlight	VERB
abr-60	187	5	needs	need	NOUN
abr-60	187	6	for	for	ADP
abr-60	187	7	further	further	ADJ
abr-60	187	8	research	research	NOUN
abr-60	187	9	in	in	ADP
abr-60	187	10	several	several	ADJ
abr-60	187	11	areas	area	NOUN
abr-60	187	12	.	.	PUNCT
abr-60	188	1	the	the	DET
abr-60	188	2	first	first	ADJ
abr-60	188	3	area	area	NOUN
abr-60	188	4	is	be	AUX
abr-60	188	5	further	further	ADJ
abr-60	188	6	understanding	understanding	NOUN
abr-60	188	7	of	of	ADP
abr-60	188	8	collaborative	collaborative	ADJ
abr-60	188	9	brand	brand	NOUN
abr-60	188	10	alliances	alliance	NOUN
abr-60	188	11	because	because	SCONJ
abr-60	188	12	the	the	DET
abr-60	188	13	experimental	experimental	ADJ
abr-60	188	14	design	design	NOUN
abr-60	188	15	used	use	VERB
abr-60	188	16	here	here	ADV
abr-60	188	17	was	be	AUX
abr-60	188	18	based	base	VERB
abr-60	188	19	on	on	ADP
abr-60	188	20	measuring	measure	VERB
abr-60	188	21	the	the	DET
abr-60	188	22	effectiveness	effectiveness	NOUN
abr-60	188	23	and	and	CCONJ
abr-60	188	24	risk	risk	NOUN
abr-60	188	25	of	of	ADP
abr-60	188	26	brand	brand	NOUN
abr-60	188	27	alliances	alliance	NOUN
abr-60	188	28	focusing	focus	VERB
abr-60	188	29	upon	upon	SCONJ
abr-60	188	30	experimentally	experimentally	ADV
abr-60	188	31	assigned	assign	VERB
abr-60	188	32	variation	variation	NOUN
abr-60	188	33	in	in	ADP
abr-60	188	34	two	two	NUM
abr-60	188	35	aspects	aspect	NOUN
abr-60	188	36	of	of	ADP
abr-60	188	37	reputation	reputation	NOUN
abr-60	188	38	.	.	PUNCT
abr-60	189	1	cooke	cooke	PROPN
abr-60	189	2	and	and	CCONJ
abr-60	189	3	ryan	ryan	PROPN
abr-60	189	4	(	(	PUNCT
abr-60	189	5	2000	2000	NUM
abr-60	189	6	)	)	PUNCT
abr-60	189	7	proposed	propose	VERB
abr-60	189	8	that	that	SCONJ
abr-60	189	9	forms	form	NOUN
abr-60	189	10	of	of	ADP
abr-60	189	11	brand	brand	NOUN
abr-60	189	12	alliances	alliance	NOUN
abr-60	189	13	range	range	VERB
abr-60	189	14	along	along	ADP
abr-60	189	15	a	a	DET
abr-60	189	16	continuum	continuum	NOUN
abr-60	189	17	from	from	ADP
abr-60	189	18	reputation	reputation	NOUN
abr-60	189	19	-	-	PUNCT
abr-60	189	20	based	base	VERB
abr-60	189	21	efforts	effort	NOUN
abr-60	189	22	,	,	PUNCT
abr-60	189	23	which	which	PRON
abr-60	189	24	revolve	revolve	VERB
abr-60	189	25	around	around	ADP
abr-60	189	26	abstract	abstract	ADJ
abr-60	189	27	or	or	CCONJ
abr-60	189	28	heller	heller	NOUN
abr-60	189	29	advances	advance	NOUN
abr-60	189	30	in	in	ADP
abr-60	189	31	business	business	NOUN
abr-60	189	32	research	research	NOUN
abr-60	189	33	2011	2011	NUM
abr-60	189	34	,	,	PUNCT
abr-60	189	35	vol	vol	NOUN
abr-60	189	36	.	.	PROPN
abr-60	189	37	2	2	NUM
abr-60	189	38	,	,	PUNCT
abr-60	189	39	no	no	INTJ
abr-60	189	40	.	.	NOUN
abr-60	189	41	1	1	NUM
abr-60	189	42	,	,	PUNCT
abr-60	189	43	163	163	NUM
abr-60	189	44	-	-	SYM
abr-60	189	45	171	171	NUM
abr-60	189	46	170	170	NUM
abr-60	189	47	symbolic	symbolic	ADJ
abr-60	189	48	characteristics	characteristic	NOUN
abr-60	189	49	of	of	ADP
abr-60	189	50	the	the	DET
abr-60	189	51	brand	brand	NOUN
abr-60	189	52	,	,	PUNCT
abr-60	189	53	to	to	ADP
abr-60	189	54	those	those	PRON
abr-60	189	55	which	which	PRON
abr-60	189	56	are	be	AUX
abr-60	189	57	based	base	VERB
abr-60	189	58	on	on	ADP
abr-60	189	59	product	product	NOUN
abr-60	189	60	related	relate	VERB
abr-60	189	61	or	or	CCONJ
abr-60	189	62	functional	functional	ADJ
abr-60	189	63	brand	brand	NOUN
abr-60	189	64	attributes	attribute	NOUN
abr-60	189	65	and	and	CCONJ
abr-60	189	66	which	which	PRON
abr-60	189	67	involve	involve	VERB
abr-60	189	68	a	a	DET
abr-60	189	69	physical	physical	ADJ
abr-60	189	70	combination	combination	NOUN
abr-60	189	71	of	of	ADP
abr-60	189	72	resources	resource	NOUN
abr-60	189	73	.	.	PUNCT
abr-60	190	1	the	the	DET
abr-60	190	2	opposing	opposing	ADJ
abr-60	190	3	ends	end	NOUN
abr-60	190	4	of	of	ADP
abr-60	190	5	this	this	DET
abr-60	190	6	continuum	continuum	NOUN
abr-60	190	7	reflect	reflect	VERB
abr-60	190	8	the	the	DET
abr-60	190	9	strategic	strategic	ADJ
abr-60	190	10	objectives	objective	NOUN
abr-60	190	11	and	and	CCONJ
abr-60	190	12	nature	nature	NOUN
abr-60	190	13	of	of	ADP
abr-60	190	14	these	these	DET
abr-60	190	15	different	different	ADJ
abr-60	190	16	forms	form	NOUN
abr-60	190	17	of	of	ADP
abr-60	190	18	alliances	alliance	NOUN
abr-60	190	19	:	:	PUNCT
abr-60	190	20	reputation	reputation	NOUN
abr-60	190	21	endorsement	endorsement	NOUN
abr-60	190	22	and	and	CCONJ
abr-60	190	23	collaboration	collaboration	NOUN
abr-60	190	24	on	on	ADP
abr-60	190	25	core	core	NOUN
abr-60	190	26	competencies	competency	NOUN
abr-60	190	27	.	.	PUNCT
abr-60	191	1	this	this	DET
abr-60	191	2	view	view	NOUN
abr-60	191	3	of	of	ADP
abr-60	191	4	brand	brand	NOUN
abr-60	191	5	alliances	alliance	NOUN
abr-60	191	6	mirrors	mirror	NOUN
abr-60	191	7	the	the	DET
abr-60	191	8	perspective	perspective	NOUN
abr-60	191	9	developed	develop	VERB
abr-60	191	10	in	in	ADP
abr-60	191	11	the	the	DET
abr-60	191	12	literature	literature	NOUN
abr-60	191	13	that	that	PRON
abr-60	191	14	brand	brand	NOUN
abr-60	191	15	alliances	alliance	NOUN
abr-60	191	16	range	range	VERB
abr-60	191	17	from	from	ADP
abr-60	191	18	publicity	publicity	NOUN
abr-60	191	19	based	base	VERB
abr-60	191	20	agreements	agreement	NOUN
abr-60	191	21	to	to	ADP
abr-60	191	22	alliances	alliance	NOUN
abr-60	191	23	involving	involve	VERB
abr-60	191	24	co	co	NOUN
abr-60	191	25	-	-	NOUN
abr-60	191	26	operation	operation	NOUN
abr-60	191	27	further	far	ADV
abr-60	191	28	along	along	ADP
abr-60	191	29	the	the	DET
abr-60	191	30	value	value	NOUN
abr-60	191	31	chain	chain	NOUN
abr-60	191	32	in	in	ADP
abr-60	191	33	co	co	NOUN
abr-60	191	34	-	-	NOUN
abr-60	191	35	product	product	ADJ
abr-60	191	36	development	development	NOUN
abr-60	191	37	and/or	and/or	CCONJ
abr-60	191	38	commercialization	commercialization	NOUN
abr-60	191	39	(	(	PUNCT
abr-60	191	40	cooke	cooke	PROPN
abr-60	191	41	and	and	CCONJ
abr-60	191	42	ryan	ryan	PROPN
abr-60	191	43	2000	2000	NUM
abr-60	191	44	)	)	PUNCT
abr-60	191	45	.	.	PUNCT
abr-60	192	1	exploring	explore	VERB
abr-60	192	2	the	the	DET
abr-60	192	3	same	same	ADJ
abr-60	192	4	basic	basic	ADJ
abr-60	192	5	research	research	NOUN
abr-60	192	6	questions	question	NOUN
abr-60	192	7	addressed	address	VERB
abr-60	192	8	here	here	ADV
abr-60	192	9	also	also	ADV
abr-60	192	10	could	could	AUX
abr-60	192	11	be	be	AUX
abr-60	192	12	applied	apply	VERB
abr-60	192	13	to	to	ADP
abr-60	192	14	brand	brand	NOUN
abr-60	192	15	alliances	alliance	NOUN
abr-60	192	16	that	that	PRON
abr-60	192	17	collaborate	collaborate	VERB
abr-60	192	18	on	on	ADP
abr-60	192	19	core	core	NOUN
abr-60	192	20	competencies	competency	NOUN
abr-60	192	21	.	.	PUNCT
abr-60	193	1	this	this	DET
abr-60	193	2	information	information	NOUN
abr-60	193	3	would	would	AUX
abr-60	193	4	present	present	VERB
abr-60	193	5	a	a	DET
abr-60	193	6	more	more	ADV
abr-60	193	7	complete	complete	ADJ
abr-60	193	8	picture	picture	NOUN
abr-60	193	9	of	of	ADP
abr-60	193	10	the	the	DET
abr-60	193	11	effects	effect	NOUN
abr-60	193	12	of	of	ADP
abr-60	193	13	the	the	DET
abr-60	193	14	full	full	ADJ
abr-60	193	15	scope	scope	NOUN
abr-60	193	16	of	of	ADP
abr-60	193	17	brand	brand	NOUN
abr-60	193	18	alliance	alliance	NOUN
abr-60	193	19	types	type	NOUN
abr-60	193	20	.	.	PUNCT
abr-60	194	1	another	another	DET
abr-60	194	2	expansion	expansion	NOUN
abr-60	194	3	area	area	NOUN
abr-60	194	4	of	of	ADP
abr-60	194	5	the	the	DET
abr-60	194	6	research	research	NOUN
abr-60	194	7	initiated	initiate	VERB
abr-60	194	8	by	by	ADP
abr-60	194	9	this	this	DET
abr-60	194	10	study	study	NOUN
abr-60	194	11	involves	involve	VERB
abr-60	194	12	inclusion	inclusion	NOUN
abr-60	194	13	of	of	ADP
abr-60	194	14	the	the	DET
abr-60	194	15	government	government	NOUN
abr-60	194	16	sector	sector	NOUN
abr-60	194	17	.	.	PUNCT
abr-60	195	1	it	it	PRON
abr-60	195	2	can	can	AUX
abr-60	195	3	be	be	AUX
abr-60	195	4	speculated	speculate	VERB
abr-60	195	5	that	that	SCONJ
abr-60	195	6	reputation	reputation	NOUN
abr-60	195	7	is	be	AUX
abr-60	195	8	a	a	DET
abr-60	195	9	critical	critical	ADJ
abr-60	195	10	issue	issue	NOUN
abr-60	195	11	for	for	ADP
abr-60	195	12	public	public	ADJ
abr-60	195	13	sector	sector	NOUN
abr-60	195	14	organizations	organization	NOUN
abr-60	195	15	.	.	PUNCT
abr-60	196	1	it	it	PRON
abr-60	196	2	is	be	AUX
abr-60	196	3	also	also	ADV
abr-60	196	4	known	know	VERB
abr-60	196	5	that	that	SCONJ
abr-60	196	6	public	public	ADJ
abr-60	196	7	sector	sector	NOUN
abr-60	196	8	organizations	organization	NOUN
abr-60	196	9	enter	enter	VERB
abr-60	196	10	into	into	ADP
abr-60	196	11	brand	brand	NOUN
abr-60	196	12	alliances	alliance	NOUN
abr-60	196	13	with	with	ADP
abr-60	196	14	both	both	CCONJ
abr-60	196	15	private	private	ADJ
abr-60	196	16	sector	sector	NOUN
abr-60	196	17	and	and	CCONJ
abr-60	196	18	nonprofit	nonprofit	ADJ
abr-60	196	19	sector	sector	NOUN
abr-60	196	20	organizations	organization	NOUN
abr-60	196	21	.	.	PUNCT
abr-60	197	1	there	there	PRON
abr-60	197	2	has	have	AUX
abr-60	197	3	been	be	AUX
abr-60	197	4	an	an	DET
abr-60	197	5	emphasis	emphasis	NOUN
abr-60	197	6	for	for	ADP
abr-60	197	7	some	some	DET
abr-60	197	8	years	year	NOUN
abr-60	197	9	now	now	ADV
abr-60	197	10	among	among	ADP
abr-60	197	11	government	government	NOUN
abr-60	197	12	organizations	organization	NOUN
abr-60	197	13	to	to	PART
abr-60	197	14	embrace	embrace	VERB
abr-60	197	15	partnerships	partnership	NOUN
abr-60	197	16	with	with	ADP
abr-60	197	17	private	private	ADJ
abr-60	197	18	businesses	business	NOUN
abr-60	197	19	.	.	PUNCT
abr-60	198	1	presently	presently	ADV
abr-60	198	2	,	,	PUNCT
abr-60	198	3	there	there	PRON
abr-60	198	4	is	be	VERB
abr-60	198	5	no	no	DET
abr-60	198	6	research	research	NOUN
abr-60	198	7	on	on	ADP
abr-60	198	8	the	the	DET
abr-60	198	9	character	character	NOUN
abr-60	198	10	or	or	CCONJ
abr-60	198	11	outcomes	outcome	NOUN
abr-60	198	12	of	of	ADP
abr-60	198	13	these	these	DET
abr-60	198	14	partnerships	partnership	NOUN
abr-60	198	15	in	in	ADP
abr-60	198	16	terms	term	NOUN
abr-60	198	17	of	of	ADP
abr-60	198	18	reputation	reputation	NOUN
abr-60	198	19	factors	factor	NOUN
abr-60	198	20	(	(	PUNCT
abr-60	198	21	variables	variable	NOUN
abr-60	198	22	)	)	PUNCT
abr-60	198	23	.	.	PUNCT
abr-60	199	1	it	it	PRON
abr-60	199	2	will	will	AUX
abr-60	199	3	be	be	AUX
abr-60	199	4	important	important	ADJ
abr-60	199	5	that	that	SCONJ
abr-60	199	6	such	such	ADJ
abr-60	199	7	research	research	NOUN
abr-60	199	8	be	be	AUX
abr-60	199	9	fully	fully	ADV
abr-60	199	10	comparative	comparative	ADJ
abr-60	199	11	,	,	PUNCT
abr-60	199	12	looking	look	VERB
abr-60	199	13	at	at	ADP
abr-60	199	14	the	the	DET
abr-60	199	15	relationships	relationship	NOUN
abr-60	199	16	among	among	ADP
abr-60	199	17	private	private	ADJ
abr-60	199	18	,	,	PUNCT
abr-60	199	19	nonprofit	nonprofit	ADJ
abr-60	199	20	and	and	CCONJ
abr-60	199	21	public	public	ADJ
abr-60	199	22	organizations	organization	NOUN
abr-60	199	23	.	.	PUNCT
abr-60	200	1	finally	finally	ADV
abr-60	200	2	,	,	PUNCT
abr-60	200	3	this	this	DET
abr-60	200	4	study	study	NOUN
abr-60	200	5	should	should	AUX
abr-60	200	6	be	be	AUX
abr-60	200	7	replicated	replicate	VERB
abr-60	200	8	with	with	ADP
abr-60	200	9	a	a	DET
abr-60	200	10	larger	large	ADJ
abr-60	200	11	,	,	PUNCT
abr-60	200	12	more	more	ADV
abr-60	200	13	heterogeneous	heterogeneous	ADJ
abr-60	200	14	sample	sample	NOUN
abr-60	200	15	population	population	NOUN
abr-60	200	16	.	.	PUNCT
abr-60	201	1	all	all	PRON
abr-60	201	2	of	of	ADP
abr-60	201	3	the	the	DET
abr-60	201	4	participants	participant	NOUN
abr-60	201	5	in	in	ADP
abr-60	201	6	this	this	DET
abr-60	201	7	research	research	NOUN
abr-60	201	8	were	be	AUX
abr-60	201	9	employees	employee	NOUN
abr-60	201	10	of	of	ADP
abr-60	201	11	a	a	DET
abr-60	201	12	large	large	ADJ
abr-60	201	13	private	private	ADJ
abr-60	201	14	sector	sector	NOUN
abr-60	201	15	corporation	corporation	NOUN
abr-60	201	16	.	.	PUNCT
abr-60	202	1	certainly	certainly	ADV
abr-60	202	2	most	most	ADJ
abr-60	202	3	employees	employee	NOUN
abr-60	202	4	in	in	ADP
abr-60	202	5	the	the	DET
abr-60	202	6	united	united	PROPN
abr-60	202	7	states	states	PROPN
abr-60	202	8	work	work	VERB
abr-60	202	9	for	for	ADP
abr-60	202	10	private	private	ADJ
abr-60	202	11	sector	sector	NOUN
abr-60	202	12	organizations	organization	NOUN
abr-60	202	13	and	and	CCONJ
abr-60	202	14	these	these	DET
abr-60	202	15	subjects	subject	NOUN
abr-60	202	16	form	form	VERB
abr-60	202	17	a	a	DET
abr-60	202	18	critical	critical	ADJ
abr-60	202	19	audience	audience	NOUN
abr-60	202	20	for	for	ADP
abr-60	202	21	all	all	DET
abr-60	202	22	three	three	NUM
abr-60	202	23	sectors	sector	NOUN
abr-60	202	24	.	.	PUNCT
abr-60	203	1	however	however	ADV
abr-60	203	2	,	,	PUNCT
abr-60	203	3	this	this	DET
abr-60	203	4	research	research	NOUN
abr-60	203	5	was	be	AUX
abr-60	203	6	unable	unable	ADJ
abr-60	203	7	to	to	PART
abr-60	203	8	address	address	VERB
abr-60	203	9	“	"	PUNCT
abr-60	203	10	willingness	willingness	NOUN
abr-60	203	11	to	to	PART
abr-60	203	12	do	do	AUX
abr-60	203	13	business	business	NOUN
abr-60	203	14	”	"	PUNCT
abr-60	203	15	with	with	ADP
abr-60	203	16	private	private	ADJ
abr-60	203	17	and	and	CCONJ
abr-60	203	18	nonprofit	nonprofit	ADJ
abr-60	203	19	sector	sector	NOUN
abr-60	203	20	organizations	organization	NOUN
abr-60	203	21	by	by	ADP
abr-60	203	22	employees	employee	NOUN
abr-60	203	23	in	in	ADP
abr-60	203	24	the	the	DET
abr-60	203	25	public	public	ADJ
abr-60	203	26	or	or	CCONJ
abr-60	203	27	nonprofit	nonprofit	ADJ
abr-60	203	28	sector	sector	NOUN
abr-60	203	29	.	.	PUNCT
abr-60	204	1	this	this	PRON
abr-60	204	2	represents	represent	VERB
abr-60	204	3	an	an	DET
abr-60	204	4	important	important	ADJ
abr-60	204	5	potential	potential	ADJ
abr-60	204	6	gap	gap	NOUN
abr-60	204	7	in	in	ADP
abr-60	204	8	knowledge	knowledge	NOUN
abr-60	204	9	.	.	PUNCT
abr-60	205	1	there	there	PRON
abr-60	205	2	is	be	VERB
abr-60	205	3	logic	logic	NOUN
abr-60	205	4	in	in	ADP
abr-60	205	5	the	the	DET
abr-60	205	6	reasoning	reasoning	NOUN
abr-60	205	7	that	that	SCONJ
abr-60	205	8	organizational	organizational	ADJ
abr-60	205	9	reputations	reputation	NOUN
abr-60	205	10	in	in	ADP
abr-60	205	11	general	general	ADJ
abr-60	205	12	may	may	AUX
abr-60	205	13	be	be	AUX
abr-60	205	14	more	more	ADV
abr-60	205	15	important	important	ADJ
abr-60	205	16	to	to	ADP
abr-60	205	17	people	people	NOUN
abr-60	205	18	in	in	ADP
abr-60	205	19	nonprofit	nonprofit	ADJ
abr-60	205	20	and	and	CCONJ
abr-60	205	21	public	public	ADJ
abr-60	205	22	sectors	sector	NOUN
abr-60	205	23	and	and	CCONJ
abr-60	205	24	that	that	SCONJ
abr-60	205	25	this	this	PRON
abr-60	205	26	might	might	AUX
abr-60	205	27	influence	influence	VERB
abr-60	205	28	the	the	DET
abr-60	205	29	outcomes	outcome	NOUN
abr-60	205	30	of	of	ADP
abr-60	205	31	assessments	assessment	NOUN
abr-60	205	32	of	of	ADP
abr-60	205	33	reputation	reputation	NOUN
abr-60	205	34	in	in	ADP
abr-60	205	35	organizations	organization	NOUN
abr-60	205	36	and	and	CCONJ
abr-60	205	37	willingness	willingness	NOUN
abr-60	205	38	to	to	PART
abr-60	205	39	do	do	AUX
abr-60	205	40	business	business	NOUN
abr-60	205	41	.	.	PUNCT
abr-60	206	1	references	reference	NOUN
abr-60	206	2	andreasen	andreasen	NOUN
abr-60	206	3	,	,	PUNCT
abr-60	206	4	a.	a.	NOUN
abr-60	206	5	2003	2003	NUM
abr-60	206	6	.	.	PUNCT
abr-60	207	1	strategic	strategic	ADJ
abr-60	207	2	marketing	marketing	NOUN
abr-60	207	3	for	for	ADP
abr-60	207	4	nonprofit	nonprofit	ADJ
abr-60	207	5	organizations	organization	NOUN
abr-60	207	6	.	.	PUNCT
abr-60	208	1	new	new	ADJ
abr-60	208	2	delhi	delhi	PROPN
abr-60	208	3	,	,	PUNCT
abr-60	208	4	india	india	PROPN
abr-60	208	5	:	:	PUNCT
abr-60	208	6	prentice	prentice	PROPN
abr-60	208	7	hall	hall	PROPN
abr-60	208	8	of	of	ADP
abr-60	208	9	india	india	PROPN
abr-60	208	10	.	.	PUNCT
abr-60	208	11	andreasen	andreasen	PROPN
abr-60	208	12	,	,	PUNCT
abr-60	208	13	a.	a.	NOUN
abr-60	208	14	,	,	PUNCT
abr-60	208	15	goodstein	goodstein	PRON
abr-60	208	16	,	,	PUNCT
abr-60	208	17	r.	r.	PROPN
abr-60	208	18	,	,	PUNCT
abr-60	208	19	&	&	CCONJ
abr-60	208	20	wilson	wilson	PROPN
abr-60	208	21	,	,	PUNCT
abr-60	208	22	j.	j.	PROPN
abr-60	208	23	2005	2005	NUM
abr-60	208	24	.	.	PUNCT
abr-60	209	1	transferring	transfer	VERB
abr-60	209	2	"	"	PUNCT
abr-60	209	3	marketing	marketing	NOUN
abr-60	209	4	knowledge	knowledge	NOUN
abr-60	209	5	"	"	PUNCT
abr-60	209	6	to	to	ADP
abr-60	209	7	the	the	DET
abr-60	209	8	nonprofit	nonprofit	ADJ
abr-60	209	9	sector	sector	NOUN
abr-60	209	10	.	.	PUNCT
abr-60	210	1	california	california	PROPN
abr-60	210	2	management	management	PROPN
abr-60	210	3	review	review	PROPN
abr-60	210	4	,	,	PUNCT
abr-60	210	5	47	47	NUM
abr-60	210	6	:	:	SYM
abr-60	210	7	46	46	NUM
abr-60	210	8	-	-	SYM
abr-60	210	9	67	67	NUM
abr-60	210	10	.	.	PUNCT
abr-60	211	1	berkowitz	berkowitz	PROPN
abr-60	211	2	,	,	PUNCT
abr-60	211	3	e.	e.	PROPN
abr-60	211	4	1994	1994	NUM
abr-60	211	5	.	.	PUNCT
abr-60	212	1	marketing	marketing	NOUN
abr-60	212	2	.	.	PUNCT
abr-60	213	1	chicago	chicago	PROPN
abr-60	213	2	:	:	PUNCT
abr-60	214	1	irwin	irwin	PROPN
abr-60	214	2	.	.	PROPN
abr-60	214	3	bennett	bennett	PROPN
abr-60	214	4	,	,	PUNCT
abr-60	214	5	r.	r.	PROPN
abr-60	214	6	,	,	PUNCT
abr-60	214	7	mousley	mousley	PROPN
abr-60	214	8	,	,	PUNCT
abr-60	214	9	w.	w.	PROPN
abr-60	214	10	,	,	PUNCT
abr-60	214	11	&	&	CCONJ
abr-60	214	12	ali	ali	PROPN
abr-60	214	13	-	-	PROPN
abr-60	214	14	choudhury	choudhury	PROPN
abr-60	214	15	,	,	PUNCT
abr-60	214	16	r.	r.	PROPN
abr-60	214	17	2008	2008	NUM
abr-60	214	18	.	.	PUNCT
abr-60	215	1	transfer	transfer	NOUN
abr-60	215	2	of	of	ADP
abr-60	215	3	marketing	marketing	NOUN
abr-60	215	4	knowledge	knowledge	NOUN
abr-60	215	5	within	within	ADP
abr-60	215	6	businessnonprofit	businessnonprofit	ADJ
abr-60	215	7	collaborations	collaboration	NOUN
abr-60	215	8	.	.	PUNCT
abr-60	216	1	journal	journal	PROPN
abr-60	216	2	of	of	ADP
abr-60	216	3	nonprofit	nonprofit	PROPN
abr-60	216	4	&	&	CCONJ
abr-60	216	5	public	public	ADJ
abr-60	216	6	sector	sector	NOUN
abr-60	216	7	marketing	marketing	NOUN
abr-60	216	8	,	,	PUNCT
abr-60	216	9	20	20	NUM
abr-60	216	10	:	:	SYM
abr-60	216	11	37	37	NUM
abr-60	216	12	-	-	SYM
abr-60	216	13	70	70	NUM
abr-60	216	14	.	.	PUNCT
abr-60	217	1	bryce	bryce	PROPN
abr-60	217	2	,	,	PUNCT
abr-60	217	3	h.	h.	PROPN
abr-60	217	4	2007	2007	NUM
abr-60	217	5	.	.	PUNCT
abr-60	218	1	the	the	DET
abr-60	218	2	public	public	NOUN
abr-60	218	3	's	's	PART
abr-60	218	4	trust	trust	NOUN
abr-60	218	5	in	in	ADP
abr-60	218	6	nonprofit	nonprofit	ADJ
abr-60	218	7	organizations	organization	NOUN
abr-60	218	8	:	:	PUNCT
abr-60	218	9	the	the	DET
abr-60	218	10	role	role	NOUN
abr-60	218	11	of	of	ADP
abr-60	218	12	relationship	relationship	NOUN
abr-60	218	13	marketing	marketing	NOUN
abr-60	218	14	and	and	CCONJ
abr-60	218	15	management	management	NOUN
abr-60	218	16	.	.	PUNCT
abr-60	219	1	california	california	PROPN
abr-60	219	2	management	management	PROPN
abr-60	219	3	review	review	PROPN
abr-60	219	4	,	,	PUNCT
abr-60	219	5	49	49	NUM
abr-60	219	6	:	:	PUNCT
abr-60	219	7	112	112	NUM
abr-60	219	8	-	-	SYM
abr-60	219	9	132	132	NUM
abr-60	219	10	.	.	PUNCT
abr-60	220	1	cohen	cohen	PROPN
abr-60	220	2	,	,	PUNCT
abr-60	220	3	t.	t.	PROPN
abr-60	220	4	2009	2009	NUM
abr-60	220	5	.	.	PUNCT
abr-60	221	1	united	united	PROPN
abr-60	221	2	way	way	PROPN
abr-60	221	3	cuts	cut	VERB
abr-60	221	4	it	it	PRON
abr-60	221	5	budget	budget	NOUN
abr-60	221	6	,	,	PUNCT
abr-60	221	7	shaves	shaves	AUX
abr-60	221	8	giving	give	VERB
abr-60	221	9	.	.	PUNCT
abr-60	222	1	triangle	triangle	PROPN
abr-60	222	2	business	business	PROPN
abr-60	222	3	journal	journal	PROPN
abr-60	222	4	,	,	PUNCT
abr-60	222	5	june	june	PROPN
abr-60	222	6	19	19	NUM
abr-60	222	7	:	:	SYM
abr-60	222	8	1	1	NUM
abr-60	222	9	-	-	SYM
abr-60	222	10	2	2	NUM
abr-60	222	11	.	.	PUNCT
abr-60	223	1	cooke	cooke	PROPN
abr-60	223	2	,	,	PUNCT
abr-60	223	3	s.	s.	PROPN
abr-60	223	4	,	,	PUNCT
abr-60	223	5	&	&	CCONJ
abr-60	223	6	ryan	ryan	PROPN
abr-60	223	7	,	,	PUNCT
abr-60	223	8	p.	p.	NOUN
abr-60	223	9	2000	2000	NUM
abr-60	223	10	.	.	PUNCT
abr-60	224	1	brand	brand	NOUN
abr-60	224	2	alliances	alliance	NOUN
abr-60	224	3	:	:	PUNCT
abr-60	224	4	from	from	ADP
abr-60	224	5	reputation	reputation	NOUN
abr-60	224	6	endorsement	endorsement	NOUN
abr-60	224	7	to	to	PART
abr-60	224	8	collaboration	collaboration	NOUN
abr-60	224	9	on	on	ADP
abr-60	224	10	core	core	NOUN
abr-60	224	11	competencies	competency	NOUN
abr-60	224	12	.	.	PUNCT
abr-60	225	1	irish	irish	ADJ
abr-60	225	2	marketing	marketing	PROPN
abr-60	225	3	review	review	NOUN
abr-60	225	4	,	,	PUNCT
abr-60	225	5	13	13	NUM
abr-60	225	6	:	:	SYM
abr-60	225	7	36	36	NUM
abr-60	225	8	-	-	SYM
abr-60	225	9	42	42	NUM
abr-60	225	10	.	.	PUNCT
abr-60	226	1	dickinson	dickinson	PROPN
abr-60	226	2	,	,	PUNCT
abr-60	226	3	s.	s.	PROPN
abr-60	226	4	,	,	PUNCT
abr-60	226	5	&	&	CCONJ
abr-60	226	6	barker	barker	PROPN
abr-60	226	7	,	,	PUNCT
abr-60	226	8	a.	a.	NOUN
abr-60	226	9	2007	2007	NUM
abr-60	226	10	.	.	PUNCT
abr-60	227	1	evaluations	evaluation	NOUN
abr-60	227	2	of	of	ADP
abr-60	227	3	branding	brand	VERB
abr-60	227	4	alliances	alliance	NOUN
abr-60	227	5	between	between	ADP
abr-60	227	6	non	non	ADJ
abr-60	227	7	-	-	ADJ
abr-60	227	8	profit	profit	ADJ
abr-60	227	9	and	and	CCONJ
abr-60	227	10	commercial	commercial	ADJ
abr-60	227	11	brand	brand	NOUN
abr-60	227	12	partners	partner	NOUN
abr-60	227	13	:	:	PUNCT
abr-60	227	14	the	the	DET
abr-60	227	15	transfer	transfer	NOUN
abr-60	227	16	of	of	ADP
abr-60	227	17	affect	affect	NOUN
abr-60	227	18	.	.	PUNCT
abr-60	228	1	international	international	ADJ
abr-60	228	2	journal	journal	PROPN
abr-60	228	3	of	of	ADP
abr-60	228	4	nonprofit	nonprofit	PROPN
abr-60	228	5	&	&	CCONJ
abr-60	228	6	voluntary	voluntary	ADJ
abr-60	228	7	sector	sector	NOUN
abr-60	228	8	marketing	marketing	NOUN
abr-60	228	9	,	,	PUNCT
abr-60	228	10	12	12	NUM
abr-60	228	11	:	:	SYM
abr-60	228	12	75	75	NUM
abr-60	228	13	-	-	SYM
abr-60	228	14	89	89	NUM
abr-60	228	15	.	.	PUNCT
abr-60	229	1	heller	heller	NOUN
abr-60	229	2	,	,	PUNCT
abr-60	229	3	n.	n.	PROPN
abr-60	229	4	2008	2008	NUM
abr-60	229	5	.	.	PUNCT
abr-60	230	1	the	the	DET
abr-60	230	2	influence	influence	NOUN
abr-60	230	3	of	of	ADP
abr-60	230	4	reputation	reputation	NOUN
abr-60	230	5	and	and	CCONJ
abr-60	230	6	sector	sector	NOUN
abr-60	230	7	on	on	ADP
abr-60	230	8	perceptions	perception	NOUN
abr-60	230	9	of	of	ADP
abr-60	230	10	brand	brand	NOUN
abr-60	230	11	alliances	alliance	NOUN
abr-60	230	12	of	of	ADP
abr-60	230	13	nonprofit	nonprofit	ADJ
abr-60	230	14	organizations	organization	NOUN
abr-60	230	15	.	.	PUNCT
abr-60	231	1	journal	journal	PROPN
abr-60	231	2	of	of	ADP
abr-60	231	3	nonprofit	nonprofit	PROPN
abr-60	231	4	&	&	CCONJ
abr-60	231	5	public	public	ADJ
abr-60	231	6	sector	sector	NOUN
abr-60	231	7	marketing	marketing	NOUN
abr-60	231	8	,	,	PUNCT
abr-60	231	9	20	20	NUM
abr-60	231	10	:	:	SYM
abr-60	231	11	19	19	NUM
abr-60	231	12	-	-	SYM
abr-60	231	13	36	36	NUM
abr-60	231	14	.	.	PUNCT
abr-60	232	1	heller	heller	NOUN
abr-60	232	2	advances	advance	NOUN
abr-60	232	3	in	in	ADP
abr-60	232	4	business	business	NOUN
abr-60	232	5	research	research	NOUN
abr-60	232	6	2011	2011	NUM
abr-60	232	7	,	,	PUNCT
abr-60	232	8	vol	vol	NOUN
abr-60	232	9	.	.	PROPN
abr-60	233	1	2	2	NUM
abr-60	233	2	,	,	PUNCT
abr-60	233	3	no	no	INTJ
abr-60	233	4	.	.	NOUN
abr-60	233	5	1	1	NUM
abr-60	233	6	,	,	PUNCT
abr-60	233	7	163	163	NUM
abr-60	233	8	-	-	SYM
abr-60	233	9	171	171	NUM
abr-60	233	10	171	171	NUM
abr-60	233	11	hrwyna	hrwyna	NOUN
abr-60	233	12	,	,	PUNCT
abr-60	233	13	m.	m.	NOUN
abr-60	233	14	2006	2006	NUM
abr-60	233	15	.	.	PUNCT
abr-60	234	1	nonprofits	nonprofit	NOUN
abr-60	234	2	hit	hit	VERB
abr-60	234	3	by	by	ADP
abr-60	234	4	federal	federal	ADJ
abr-60	234	5	budget	budget	NOUN
abr-60	234	6	cuts	cut	NOUN
abr-60	234	7	:	:	PUNCT
abr-60	234	8	organizations	organization	NOUN
abr-60	234	9	,	,	PUNCT
abr-60	234	10	disabled	disabled	ADJ
abr-60	234	11	,	,	PUNCT
abr-60	234	12	will	will	AUX
abr-60	234	13	feel	feel	VERB
abr-60	234	14	medicaid/	medicaid/	NUM
abr-60	234	15	medicare	medicare	PROPN
abr-60	234	16	reductions	reduction	NOUN
abr-60	234	17	.	.	PUNCT
abr-60	235	1	nonprofit	nonprofit	ADJ
abr-60	235	2	times	time	NOUN
abr-60	235	3	,	,	PUNCT
abr-60	235	4	january	january	PROPN
abr-60	235	5	1	1	NUM
abr-60	235	6	:	:	SYM
abr-60	235	7	1	1	NUM
abr-60	235	8	-	-	SYM
abr-60	235	9	3	3	NUM
abr-60	235	10	.	.	PUNCT
abr-60	235	11	intel	intel	PROPN
abr-60	235	12	corporation	corporation	NOUN
abr-60	235	13	.	.	PUNCT
abr-60	236	1	2009	2009	NUM
abr-60	236	2	.	.	PUNCT
abr-60	237	1	2008	2008	NUM
abr-60	237	2	corporate	corporate	ADJ
abr-60	237	3	responsibility	responsibility	NOUN
abr-60	237	4	report	report	NOUN
abr-60	237	5	.	.	PUNCT
abr-60	238	1	retrieved	retrieve	VERB
abr-60	238	2	from	from	ADP
abr-60	238	3	http://www.intel.com/intel/	http://www.intel.com/intel/	ADP
abr-60	238	4	cr	cr	NOUN
abr-60	238	5	/	/	SYM
abr-60	238	6	gcr	gcr	PROPN
abr-60	238	7	/	/	SYM
abr-60	238	8	overview.htm	overview.htm	PROPN
abr-60	238	9	.	.	PUNCT
abr-60	239	1	kelly	kelly	PROPN
abr-60	239	2	,	,	PUNCT
abr-60	239	3	k.	k.	PROPN
abr-60	239	4	march	march	PROPN
abr-60	239	5	10	10	NUM
abr-60	239	6	,	,	PUNCT
abr-60	239	7	2008	2008	NUM
abr-60	239	8	.	.	PUNCT
abr-60	240	1	njha	njha	NOUN
abr-60	240	2	:	:	PUNCT
abr-60	240	3	no	no	DET
abr-60	240	4	hospital	hospital	NOUN
abr-60	240	5	safe	safe	ADJ
abr-60	240	6	from	from	ADP
abr-60	240	7	state	state	NOUN
abr-60	240	8	's	's	PART
abr-60	240	9	$	$	SYM
abr-60	240	10	143	143	NUM
abr-60	240	11	million	million	NUM
abr-60	240	12	cut	cut	NOUN
abr-60	240	13	.	.	PUNCT
abr-60	241	1	us	us	PROPN
abr-60	241	2	newswire	newswire	PROPN
abr-60	241	3	,	,	PUNCT
abr-60	241	4	retrieved	retrieve	VERB
abr-60	241	5	from	from	ADP
abr-60	241	6	http://www.redorbit.com	http://www.redorbit.com	PROPN
abr-60	241	7	.	.	PUNCT
abr-60	242	1	kinzie	kinzie	PROPN
abr-60	242	2	,	,	PUNCT
abr-60	242	3	s.	s.	PROPN
abr-60	242	4	october	october	PROPN
abr-60	242	5	1	1	NUM
abr-60	242	6	,	,	PUNCT
abr-60	242	7	2009	2009	NUM
abr-60	242	8	.	.	PUNCT
abr-60	243	1	scramble	scramble	VERB
abr-60	243	2	for	for	ADP
abr-60	243	3	funds	fund	NOUN
abr-60	243	4	at	at	ADP
abr-60	243	5	the	the	DET
abr-60	243	6	house	house	PROPN
abr-60	243	7	of	of	ADP
abr-60	243	8	ruth	ruth	PROPN
abr-60	243	9	,	,	PUNCT
abr-60	243	10	washington	washington	PROPN
abr-60	243	11	post	post	NOUN
abr-60	243	12	,	,	PUNCT
abr-60	243	13	retrieved	retrieve	VERB
abr-60	243	14	from	from	ADP
abr-60	243	15	http://www.washingtonpost.com	http://www.washingtonpost.com	PROPN
abr-60	243	16	.	.	PUNCT
abr-60	244	1	kotler	kotler	PROPN
abr-60	244	2	,	,	PUNCT
abr-60	244	3	p.	p.	PROPN
abr-60	244	4	,	,	PUNCT
abr-60	244	5	&	&	CCONJ
abr-60	244	6	armstrong	armstrong	PROPN
abr-60	244	7	,	,	PUNCT
abr-60	244	8	g.	g.	PROPN
abr-60	244	9	1999	1999	NUM
abr-60	244	10	.	.	PUNCT
abr-60	245	1	principles	principle	NOUN
abr-60	245	2	of	of	ADP
abr-60	245	3	marketing	marketing	NOUN
abr-60	245	4	.	.	PUNCT
abr-60	246	1	new	new	PROPN
abr-60	246	2	york	york	PROPN
abr-60	246	3	:	:	PUNCT
abr-60	246	4	prentice	prentice	PROPN
abr-60	246	5	hall	hall	PROPN
abr-60	246	6	.	.	PUNCT
abr-60	247	1	lasser	lasser	PROPN
abr-60	247	2	,	,	PUNCT
abr-60	247	3	w.	w.	PROPN
abr-60	247	4	,	,	PUNCT
abr-60	247	5	mittal	mittal	PROPN
abr-60	247	6	,	,	PUNCT
abr-60	247	7	b.	b.	PROPN
abr-60	247	8	1995	1995	NUM
abr-60	247	9	.	.	PUNCT
abr-60	248	1	measuring	measure	VERB
abr-60	248	2	customer	customer	NOUN
abr-60	248	3	based	base	VERB
abr-60	248	4	brand	brand	NOUN
abr-60	248	5	equity	equity	PROPN
abr-60	248	6	.	.	PUNCT
abr-60	249	1	journal	journal	PROPN
abr-60	249	2	of	of	ADP
abr-60	249	3	consumer	consumer	NOUN
abr-60	249	4	marketing	marketing	NOUN
abr-60	249	5	,	,	PUNCT
abr-60	249	6	12	12	NUM
abr-60	249	7	:	:	SYM
abr-60	249	8	11	11	NUM
abr-60	249	9	-	-	SYM
abr-60	249	10	19	19	NUM
abr-60	249	11	.	.	PUNCT
abr-60	250	1	mannell	mannell	PROPN
abr-60	250	2	,	,	PUNCT
abr-60	250	3	j.	j.	PROPN
abr-60	250	4	2010	2010	NUM
abr-60	250	5	.	.	PUNCT
abr-60	250	6	are	be	AUX
abr-60	250	7	the	the	DET
abr-60	250	8	sectors	sector	NOUN
abr-60	250	9	compatible	compatible	ADJ
abr-60	250	10	?	?	PUNCT
abr-60	251	1	international	international	ADJ
abr-60	251	2	development	development	NOUN
abr-60	251	3	work	work	NOUN
abr-60	251	4	and	and	CCONJ
abr-60	251	5	lessons	lesson	NOUN
abr-60	251	6	for	for	ADP
abr-60	251	7	a	a	DET
abr-60	251	8	business	business	NOUN
abr-60	251	9	nonprofit	nonprofit	ADJ
abr-60	251	10	partnership	partnership	NOUN
abr-60	251	11	framework	framework	NOUN
abr-60	251	12	.	.	PUNCT
abr-60	252	1	journal	journal	NOUN
abr-60	252	2	of	of	ADP
abr-60	252	3	applied	apply	VERB
abr-60	252	4	social	social	ADJ
abr-60	252	5	psychology	psychology	NOUN
abr-60	252	6	,	,	PUNCT
abr-60	252	7	40	40	NUM
abr-60	252	8	:	:	SYM
abr-60	252	9	1106	1106	NUM
abr-60	252	10	-	-	SYM
abr-60	252	11	1122	1122	NUM
abr-60	252	12	.	.	PUNCT
abr-60	253	1	najam	najam	PROPN
abr-60	253	2	,	,	PUNCT
abr-60	253	3	s.	s.	PROPN
abr-60	253	4	,	,	PUNCT
abr-60	253	5	rajesh	rajesh	PROPN
abr-60	253	6	,	,	PUNCT
abr-60	253	7	v.	v.	PROPN
abr-60	253	8	2008	2008	NUM
abr-60	253	9	.	.	PUNCT
abr-60	254	1	consumers	consumer	NOUN
abr-60	254	2	'	'	PART
abr-60	254	3	evaluations	evaluation	NOUN
abr-60	254	4	of	of	ADP
abr-60	254	5	co	co	ADJ
abr-60	254	6	-	-	ADJ
abr-60	254	7	branded	branded	ADJ
abr-60	254	8	products	product	NOUN
abr-60	254	9	:	:	PUNCT
abr-60	254	10	the	the	DET
abr-60	254	11	licensing	licensing	NOUN
abr-60	254	12	effect	effect	NOUN
abr-60	254	13	.	.	PUNCT
abr-60	255	1	journal	journal	NOUN
abr-60	255	2	of	of	ADP
abr-60	255	3	product	product	NOUN
abr-60	255	4	and	and	CCONJ
abr-60	255	5	brand	brand	NOUN
abr-60	255	6	management	management	NOUN
abr-60	255	7	,	,	PUNCT
abr-60	255	8	17	17	NUM
abr-60	255	9	:	:	SYM
abr-60	255	10	73	73	NUM
abr-60	255	11	-	-	SYM
abr-60	255	12	81	81	NUM
abr-60	255	13	.	.	PUNCT
abr-60	256	1	park	park	PROPN
abr-60	256	2	,	,	PUNCT
abr-60	256	3	c.	c.	PROPN
abr-60	256	4	,	,	PUNCT
abr-60	256	5	&	&	CCONJ
abr-60	256	6	shocker	shocker	PROPN
abr-60	256	7	,	,	PUNCT
abr-60	256	8	a.	a.	NOUN
abr-60	256	9	1996	1996	NUM
abr-60	256	10	.	.	PUNCT
abr-60	257	1	composite	composite	ADJ
abr-60	257	2	branding	branding	NOUN
abr-60	257	3	alliances	alliance	NOUN
abr-60	257	4	:	:	PUNCT
abr-60	257	5	an	an	DET
abr-60	257	6	investigation	investigation	NOUN
abr-60	257	7	of	of	ADP
abr-60	257	8	extension	extension	NOUN
abr-60	257	9	and	and	CCONJ
abr-60	257	10	feedback	feedback	NOUN
abr-60	257	11	effects	effect	NOUN
abr-60	257	12	.	.	PUNCT
abr-60	258	1	journal	journal	NOUN
abr-60	258	2	of	of	ADP
abr-60	258	3	marketing	marketing	NOUN
abr-60	258	4	research	research	NOUN
abr-60	258	5	,	,	PUNCT
abr-60	258	6	33	33	NUM
abr-60	258	7	:	:	SYM
abr-60	258	8	453	453	NUM
abr-60	258	9	-	-	SYM
abr-60	258	10	466	466	NUM
abr-60	258	11	.	.	PUNCT
abr-60	259	1	peter	peter	PROPN
abr-60	259	2	,	,	PUNCT
abr-60	259	3	j.	j.	PROPN
abr-60	259	4	,	,	PUNCT
abr-60	259	5	&	&	CCONJ
abr-60	259	6	olson	olson	PROPN
abr-60	259	7	,	,	PUNCT
abr-60	259	8	j.	j.	PROPN
abr-60	259	9	1999	1999	NUM
abr-60	259	10	.	.	PUNCT
abr-60	260	1	consumer	consumer	NOUN
abr-60	260	2	behavior	behavior	NOUN
abr-60	260	3	.	.	PUNCT
abr-60	261	1	boston	boston	PROPN
abr-60	261	2	:	:	PUNCT
abr-60	261	3	irwin	irwin	PROPN
abr-60	261	4	mcgraw	mcgraw	PROPN
abr-60	261	5	-	-	PUNCT
abr-60	261	6	hill	hill	PROPN
abr-60	261	7	.	.	PUNCT
abr-60	262	1	reichardt	reichardt	PROPN
abr-60	262	2	,	,	PUNCT
abr-60	262	3	c.	c.	PROPN
abr-60	262	4	,	,	PUNCT
abr-60	262	5	&	&	CCONJ
abr-60	262	6	mark	mark	PROPN
abr-60	262	7	,	,	PUNCT
abr-60	262	8	m.	m.	NOUN
abr-60	262	9	1998	1998	NUM
abr-60	262	10	.	.	PUNCT
abr-60	263	1	quasi	quasi	NOUN
abr-60	263	2	-	-	NOUN
abr-60	263	3	experimentation	experimentation	NOUN
abr-60	263	4	.	.	PUNCT
abr-60	264	1	in	in	ADP
abr-60	264	2	l.	l.	PROPN
abr-60	264	3	bickman	bickman	PROPN
abr-60	264	4	,	,	PUNCT
abr-60	264	5	&	&	CCONJ
abr-60	264	6	d.	d.	PROPN
abr-60	264	7	rog	rog	PROPN
abr-60	264	8	,	,	PUNCT
abr-60	264	9	(	(	PUNCT
abr-60	264	10	eds	ed	NOUN
abr-60	264	11	.	.	PUNCT
abr-60	264	12	)	)	PUNCT
abr-60	264	13	,	,	PUNCT
abr-60	264	14	handbook	handbook	NOUN
abr-60	264	15	of	of	ADP
abr-60	264	16	applied	apply	VERB
abr-60	264	17	social	social	ADJ
abr-60	264	18	research	research	NOUN
abr-60	264	19	methods	method	NOUN
abr-60	264	20	,	,	PUNCT
abr-60	264	21	thousand	thousand	NUM
abr-60	264	22	oaks	oak	NOUN
abr-60	264	23	,	,	PUNCT
abr-60	264	24	ca	can	AUX
abr-60	264	25	:	:	PUNCT
abr-60	264	26	sage	sage	VERB
abr-60	264	27	publications	publication	NOUN
abr-60	264	28	.	.	PUNCT
abr-60	264	29	sagawa	sagawa	PROPN
abr-60	264	30	,	,	PUNCT
abr-60	264	31	s.	s.	PROPN
abr-60	264	32	,	,	PUNCT
abr-60	264	33	&	&	CCONJ
abr-60	264	34	segal	segal	PROPN
abr-60	264	35	,	,	PUNCT
abr-60	264	36	e.	e.	PROPN
abr-60	264	37	2000	2000	NUM
abr-60	264	38	.	.	PUNCT
abr-60	265	1	common	common	ADJ
abr-60	265	2	interest	interest	NOUN
abr-60	265	3	,	,	PUNCT
abr-60	265	4	common	common	ADJ
abr-60	265	5	good	good	NOUN
abr-60	265	6	:	:	PUNCT
abr-60	265	7	creating	create	VERB
abr-60	265	8	value	value	NOUN
abr-60	265	9	through	through	ADP
abr-60	265	10	business	business	NOUN
abr-60	265	11	and	and	CCONJ
abr-60	265	12	social	social	ADJ
abr-60	265	13	sector	sector	NOUN
abr-60	265	14	partnerships	partnership	NOUN
abr-60	265	15	.	.	PUNCT
abr-60	266	1	boston	boston	PROPN
abr-60	266	2	,	,	PUNCT
abr-60	266	3	ma	ma	PROPN
abr-60	266	4	:	:	PUNCT
abr-60	266	5	harvard	harvard	PROPN
abr-60	266	6	business	business	PROPN
abr-60	266	7	school	school	PROPN
abr-60	266	8	press	press	NOUN
abr-60	266	9	.	.	PUNCT
abr-60	267	1	seitanidi	seitanidi	PROPN
abr-60	267	2	,	,	PUNCT
abr-60	267	3	m.	m.	NOUN
abr-60	267	4	,	,	PUNCT
abr-60	267	5	&	&	CCONJ
abr-60	267	6	crane	crane	PROPN
abr-60	267	7	,	,	PUNCT
abr-60	267	8	a.	a.	NOUN
abr-60	267	9	2009	2009	NUM
abr-60	267	10	.	.	PUNCT
abr-60	268	1	implementing	implement	VERB
abr-60	268	2	csr	csr	NOUN
abr-60	268	3	through	through	ADP
abr-60	268	4	partnerships	partnership	NOUN
abr-60	268	5	:	:	PUNCT
abr-60	268	6	understanding	understand	VERB
abr-60	268	7	the	the	DET
abr-60	268	8	selection	selection	NOUN
abr-60	268	9	,	,	PUNCT
abr-60	268	10	design	design	NOUN
abr-60	268	11	and	and	CCONJ
abr-60	268	12	institutionalisation	institutionalisation	NOUN
abr-60	268	13	of	of	ADP
abr-60	268	14	nonprofit	nonprofit	ADJ
abr-60	268	15	-	-	PUNCT
abr-60	268	16	business	business	NOUN
abr-60	268	17	partnerships	partnership	NOUN
abr-60	268	18	.	.	PUNCT
abr-60	269	1	journal	journal	NOUN
abr-60	269	2	of	of	ADP
abr-60	269	3	business	business	NOUN
abr-60	269	4	ethics	ethic	NOUN
abr-60	269	5	,	,	PUNCT
abr-60	269	6	85	85	NUM
abr-60	269	7	:	:	SYM
abr-60	269	8	413429	413429	NUM
abr-60	269	9	.	.	PUNCT
abr-60	270	1	visser	visser	PROPN
abr-60	270	2	,	,	PUNCT
abr-60	270	3	e.	e.	PROPN
abr-60	270	4	1998	1998	NUM
abr-60	270	5	.	.	PUNCT
abr-60	271	1	multibranding	multibrande	VERB
abr-60	271	2	:	:	PUNCT
abr-60	271	3	symptom	symptom	NOUN
abr-60	271	4	of	of	ADP
abr-60	271	5	an	an	DET
abr-60	271	6	unclear	unclear	ADJ
abr-60	271	7	branding	branding	NOUN
abr-60	271	8	policy	policy	NOUN
abr-60	271	9	.	.	PUNCT
abr-60	272	1	design	design	NOUN
abr-60	272	2	management	management	NOUN
abr-60	272	3	journal	journal	NOUN
abr-60	272	4	,	,	PUNCT
abr-60	272	5	winter	winter	NOUN
abr-60	272	6	:	:	PUNCT
abr-60	272	7	60	60	NUM
abr-60	272	8	-	-	SYM
abr-60	272	9	64	64	NUM
abr-60	272	10	.	.	PUNCT
abr-60	273	1	waters	water	NOUN
abr-60	273	2	,	,	PUNCT
abr-60	273	3	k.	k.	PROPN
abr-60	273	4	1997	1997	NUM
abr-60	273	5	.	.	PUNCT
abr-60	274	1	dual	dual	ADJ
abr-60	274	2	and	and	CCONJ
abr-60	274	3	extension	extension	NOUN
abr-60	274	4	branding	branding	NOUN
abr-60	274	5	:	:	PUNCT
abr-60	274	6	using	use	VERB
abr-60	274	7	research	research	NOUN
abr-60	274	8	to	to	PART
abr-60	274	9	guide	guide	VERB
abr-60	274	10	design	design	NOUN
abr-60	274	11	decision	decision	NOUN
abr-60	274	12	and	and	CCONJ
abr-60	274	13	branding	branding	NOUN
abr-60	274	14	strategy	strategy	NOUN
abr-60	274	15	.	.	PUNCT
abr-60	275	1	design	design	NOUN
abr-60	275	2	management	management	NOUN
abr-60	275	3	journal	journal	NOUN
abr-60	275	4	,	,	PUNCT
abr-60	275	5	winter	winter	NOUN
abr-60	275	6	:	:	PUNCT
abr-60	275	7	26	26	NUM
abr-60	275	8	-	-	SYM
abr-60	275	9	33	33	NUM
abr-60	275	10	.	.	PUNCT
abr-60	276	1	weeden	weeden	PROPN
abr-60	276	2	,	,	PUNCT
abr-60	276	3	c.	c.	PROPN
abr-60	276	4	1998	1998	NUM
abr-60	276	5	.	.	PUNCT
abr-60	277	1	corporate	corporate	ADJ
abr-60	277	2	social	social	ADJ
abr-60	277	3	investing	investing	NOUN
abr-60	277	4	.	.	PUNCT
abr-60	278	1	san	san	PROPN
abr-60	278	2	francisco	francisco	PROPN
abr-60	278	3	:	:	PUNCT
abr-60	278	4	berett	berett	NOUN
abr-60	278	5	-	-	PUNCT
abr-60	278	6	koehler	koehler	NOUN
abr-60	278	7	publishing	publishing	NOUN
abr-60	278	8	.	.	PUNCT
abr-60	279	1	word	word	NOUN
abr-60	279	2	,	,	PUNCT
abr-60	279	3	j.	j.	PROPN
abr-60	279	4	,	,	PUNCT
abr-60	279	5	&	&	CCONJ
abr-60	279	6	park	park	PROPN
abr-60	279	7	,	,	PUNCT
abr-60	279	8	s.	s.	PROPN
abr-60	279	9	2009	2009	NUM
abr-60	279	10	.	.	PUNCT
abr-60	280	1	working	work	VERB
abr-60	280	2	across	across	ADP
abr-60	280	3	the	the	DET
abr-60	280	4	divide	divide	NOUN
abr-60	280	5	:	:	PUNCT
abr-60	280	6	job	job	NOUN
abr-60	280	7	involvement	involvement	NOUN
abr-60	280	8	in	in	ADP
abr-60	280	9	the	the	DET
abr-60	280	10	public	public	ADJ
abr-60	280	11	and	and	CCONJ
abr-60	280	12	nonprofit	nonprofit	ADJ
abr-60	280	13	sectors	sector	NOUN
abr-60	280	14	.	.	PUNCT
abr-60	281	1	review	review	NOUN
abr-60	281	2	of	of	ADP
abr-60	281	3	public	public	ADJ
abr-60	281	4	personnel	personnel	NOUN
abr-60	281	5	administration	administration	NOUN
abr-60	281	6	,	,	PUNCT
abr-60	281	7	29	29	NUM
abr-60	281	8	:	:	SYM
abr-60	281	9	103	103	NUM
abr-60	281	10	-	-	SYM
abr-60	281	11	133	133	NUM
abr-60	281	12	.	.	PUNCT
abr-60	282	1	zeiger	zeiger	NOUN
abr-60	282	2	,	,	PUNCT
abr-60	282	3	a.	a.	PROPN
abr-60	282	4	july	july	PROPN
abr-60	282	5	9	9	NUM
abr-60	282	6	,	,	PUNCT
abr-60	282	7	2008	2008	NUM
abr-60	282	8	.	.	PUNCT
abr-60	283	1	nj	nj	PROPN
abr-60	283	2	hospitals	hospital	NOUN
abr-60	283	3	in	in	ADP
abr-60	283	4	dire	dire	ADJ
abr-60	283	5	straits	strait	NOUN
abr-60	283	6	after	after	ADP
abr-60	283	7	charity	charity	NOUN
abr-60	283	8	budget	budget	NOUN
abr-60	283	9	cuts	cut	NOUN
abr-60	283	10	.	.	PUNCT
abr-60	284	1	retrieved	retrieve	VERB
abr-60	284	2	from	from	ADP
abr-60	284	3	http://www	http://www	PROPN
abr-60	284	4	.	.	PUNCT
abr-60	285	1	fiercehealthfinance.com	fiercehealthfinance.com	X
abr-60	285	2	.	.	PUNCT
abr-60	286	1	nathan	nathan	PROPN
abr-60	286	2	heller	heller	PROPN
abr-60	286	3	is	be	AUX
abr-60	286	4	an	an	DET
abr-60	286	5	assistant	assistant	ADJ
abr-60	286	6	professor	professor	NOUN
abr-60	286	7	of	of	ADP
abr-60	286	8	marketing	marketing	NOUN
abr-60	286	9	and	and	CCONJ
abr-60	286	10	management	management	NOUN
abr-60	286	11	at	at	ADP
abr-60	286	12	tarleton	tarleton	PROPN
abr-60	286	13	state	state	PROPN
abr-60	286	14	university	university	PROPN
abr-60	286	15	.	.	PUNCT
abr-60	287	1	he	he	PRON
abr-60	287	2	received	receive	VERB
abr-60	287	3	his	his	PRON
abr-60	287	4	ph.d	ph.d	NOUN
abr-60	287	5	.	.	PUNCT
abr-60	288	1	in	in	ADP
abr-60	288	2	public	public	ADJ
abr-60	288	3	administration	administration	NOUN
abr-60	288	4	from	from	ADP
abr-60	288	5	arizona	arizona	PROPN
abr-60	288	6	state	state	PROPN
abr-60	288	7	university	university	PROPN
abr-60	288	8	.	.	PUNCT
abr-60	289	1	his	his	PRON
abr-60	289	2	current	current	ADJ
abr-60	289	3	research	research	NOUN
abr-60	289	4	interests	interest	NOUN
abr-60	289	5	include	include	VERB
abr-60	289	6	nonprofit	nonprofit	ADJ
abr-60	289	7	marketing	marketing	NOUN
abr-60	289	8	,	,	PUNCT
abr-60	289	9	strategic	strategic	ADJ
abr-60	289	10	alliances	alliance	NOUN
abr-60	289	11	,	,	PUNCT
abr-60	289	12	and	and	CCONJ
abr-60	289	13	ethics	ethic	NOUN
abr-60	289	14	.	.	PUNCT
abr-60	290	1	he	he	PRON
abr-60	290	2	has	have	AUX
abr-60	290	3	published	publish	VERB
abr-60	290	4	in	in	ADP
abr-60	290	5	journal	journal	NOUN
abr-60	290	6	of	of	ADP
abr-60	290	7	nonprofit	nonprofit	ADJ
abr-60	290	8	and	and	CCONJ
abr-60	290	9	public	public	ADJ
abr-60	290	10	sector	sector	NOUN
abr-60	290	11	marketing	marketing	NOUN
abr-60	290	12	,	,	PUNCT
abr-60	290	13	journal	journal	NOUN
abr-60	290	14	of	of	ADP
abr-60	290	15	applied	apply	VERB
abr-60	290	16	business	business	NOUN
abr-60	290	17	and	and	CCONJ
abr-60	290	18	economics	economic	NOUN
abr-60	290	19	,	,	PUNCT
abr-60	290	20	journal	journal	NOUN
abr-60	290	21	of	of	ADP
abr-60	290	22	transportation	transportation	NOUN
abr-60	290	23	,	,	PUNCT
abr-60	290	24	journal	journal	NOUN
abr-60	290	25	of	of	ADP
abr-60	290	26	business	business	PROPN
abr-60	290	27	&	&	CCONJ
abr-60	290	28	accounting	accounting	PROPN
abr-60	290	29	,	,	PUNCT
abr-60	290	30	the	the	DET
abr-60	290	31	international	international	ADJ
abr-60	290	32	journal	journal	NOUN
abr-60	290	33	of	of	ADP
abr-60	290	34	business	business	NOUN
abr-60	290	35	and	and	CCONJ
abr-60	290	36	social	social	ADJ
abr-60	290	37	science	science	NOUN
abr-60	290	38	,	,	PUNCT
abr-60	290	39	and	and	CCONJ
abr-60	290	40	others	other	NOUN
abr-60	290	41	.	.	PUNCT