id	keyword
abr-549	et al
abr-549	brand
abr-549	brand equity
abr-549	league
abr-549	league brand
abr-549	brand associations
abr-549	sports
abr-549	team
abr-549	team brand
abr-549	soccer
abr-549	kunkel et
abr-549	ross et
abr-549	study
abr-549	internalization
abr-549	fans