


































Advances in Politics and Economics 
ISSN 2576-1382 (Print) ISSN 2576-1390 (Online) 

Vol. 5, No. 4, 2022 

www.scholink.org/ojs/index.php/ape 

37 
 

Original Paper 

The Problem and Countermeasure of Party Branch leading 

Cooperative—A Case on A Rural Tourism Cooperative Led by 

Party Branch in B Village of Shandong Province 

Yuxin Wei
1
 

1 
School of Politics and International Studies, Central China Normal University, Wuhan, China 

 

Received: October 5, 2022    Accepted: November 9, 2022   Online Published: November 14, 2022 

doi:10.22158/ape.v5n4p37         URL: http://dx.doi.org/10.22158/ape.v5n4p37 

 

Abstract 

Taking the typical rural tourism cooperative led by the Party branch in B village of Shandong Province 

as an example, this paper discusses the causes, concrete practices, practical effects and existing 

problems of the party branch led rural tourism cooperative through case analysis with exploratory 

empirical research method. Research shows that: First, the motivation of the establishment of the 

cooperative led by the Party branch lies in the weakening and marginalization of the party branch, the 

decline of the industry and the collective poverty, and the weak collective consciousness of the villagers. 

Second, the party branch to lead the cooperative needs the village Party branch to raise energy and 

empower, integrate resources in the form of internal source and external transmission, and combine 

“internet +”intelligent management. Third, the party branch leads the cooperative to enhance the 

power of the party branch, industrial development file upgrade, community consciousness return. 

Research suggests that: In the new era, the party branch leads the cooperatives to promote the 

modernization of agriculture and rural areas, reorganize farmers and self-organize them, reconstruct 

the rural governance pattern and build a harmonious rural society. Its rise has realistic necessity and 

rationality. 

Keywords 

Farmer cooperative, Led by Party branch, Rural tourism 

 

1. Introduction 

In the process of poverty alleviation and rural revitalization strategy implementation, the successful 

practice of Party branch led cooperatives has attracted extensive attention from the academic 

community. Since 2017, the phenomenon of Party branch led cooperatives has rapidly emerged in 



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Yantai, Shandong Province, Bijie, Guizhou Province, Tongliao, Inner Mongolia and other places. The 

practice of Party branch leading cooperatives started earlier in Shandong Province and is now basically 

extended to all counties of the province. The Party represents the fundamental interests of the vast 

majority of the people, which not only eliminates monopoly interest groups and party interests, but also 

is not limited to local and short-term interests. The Party is the highest political leading force and the 

dominant leader of social governance at the grassroots level in our country. It not only corrects market 

failure and makes up for government failure, and has a leadership position that is beyond other multiple 

governance subjects. This natural beneficial poor organization is the ideal carrier of collective 

economic development that is used from modern to modern times in the rural areas of our country. The 

position and function of cooperatives are highly affirmed and supported. As the primary Party 

organization in rural areas, the village Party branch led cooperatives are the organizational embedding 

of the primary economy. They play the political leadership role of the Party, publicize the collectivist 

nature of cooperatives, grasp the development direction of cooperatives, and ensure that cooperatives 

are public rather than private. What is worth paying attention to is, why need Party branch lead to 

establish cooperative? How effective is the implementation of Party branch-led cooperative? In order to 

answer the above questions, systematic research should be carried out at both theoretical and practical 

levels. Based on this, the author went to B Village in Shandong Province to conduct field investigation, 

and combined with the data obtained, conducted an in-depth analysis. 

 

2. Literature Review 

2.1 Shandong Province Takes the Lead in Carrying out the Pilot Project 

Domestic scholars have conducted empirical studies on the issue of “Party branch led cooperatives” 

based on specific cases, and Shandong Province is the first choice of research site. The existing Party 

branch led cooperatives in Shandong Province have two operation modes, namely, “branch + 

cooperative + farmer” mode and “branch + cooperative + farmer + enterprise” mode. The latter needs 

to introduce supporting enterprises and send capital to the countryside, and there is also a special mode 

of “branch + family farm + enterprise + people”. Has five kinds of common types, namely the grain 

cultivation professional cooperatives, fruit and vegetable planting professional cooperatives, rural 

tourism professional cooperatives, aquaculture professional cooperatives, seedling tree planting 

professional cooperatives, and three kinds of special type, namely the beef cattle cultivation 

professional cooperatives, medicinal herbs cultivation of professional cooperatives, agricultural 

products sales professional cooperatives (specialty food). On top of cooperatives, associations are 

formed in many places. Several neighboring villages in the same city are optimized and adjusted into 

the same Party branch through village Party branches, and professional cooperatives and associations 

are established, such as Agricultural Machinery and grain Cultivation Professional cooperatives and 

associations, which implement the traditional agricultural combination of agriculture, husbandry and 

fishery. 



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2.2 Collective Industry Upgrading and Asset Appreciation 

The original rural collective economy development degree is not high, mostly rely on resources to eat, 

simple contract leasing, single channels to increase income, lack of development momentum, has been 

used to rely on. Party regulations clearly stipulate that the village party branch is assuming the 

responsibility of developing collective economy. In order to fulfill this economic responsibility, some 

villages set up a special fund pool and applied for support funds from it. In order to maintain the 

continuous operation of the cooperative, 20% of the funds in the pool became the feedback funds
[3]

. At 

present, “X” can take various forms, such as farmers, enterprises, industrial parks and cooperatives, 

which organize farmers who work alone to make use of idle resources and concentrate scattered 

resources. “Party branch + cooperative +X” is to create a new model of collective economic 

development. Agricultural industry upgrading, resource integration, unified operation, village and 

enterprise cooperation to introduce technology, expand market
[4]

. The improvement of supervision and 

evaluation system is also a new mechanism for collective economic development
[5]

. Scholars generally 

agree that the Party branch led cooperatives have realized the development of a group and embarked on 

the road of strengthening the village and enriching the people. 

2.3 The Power of Grass-Roots Party Organizations Is Enhanced 

The Party branch leader needs the demonstration of the branch group and the leader of the party 

member cadres. According to the general theory of organizational force, the organizational force of 

rural Party branches is mainly reflected in five aspects, namely, structural force, guiding force, 

economic force, cohesive force and cultural force. The successful publicity and promotion of farmers to 

participate in the cooperative, clear the core leading position of the Party branch in the cooperative, 

embodies the structural strength; The successful establishment and continuous development of 

cooperatives reflect the guiding power; The cooperative realized the win-win situation of peasants and 

collective income increase, which reflected the economic power; The status of the Party branch in the 

minds of the people is improved, the credibility is improved, reflecting the cohesion; It has 

strengthened the consciousness of serving the people, improved the party spirit, greatly improved the 

Party building, and reflected the cultural power
[6]

. In the process of forming cooperatives, Party 

members were reorganized and mobilized. Mobilizing Party members to do volunteer work rebuilds the 

sense of political honor. Meeting and discussion allow party members to participate in the village 

important decision-making and other grass-roots party building activities are the integration and 

mobilization of Party members. Cooperatives drive the construction of village collective economy and 

provide two preconditions for grassroots party building, namely, the business premise—political 

participation of Party members and ideological premise—reshaping of collective consciousness, and a 

backing -- strengthening of material backing
[7]

. 

 

 

 



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3. Cause of Establishment and Main Practices 

In 2010, the founding meeting of the cooperative in B Village, Shandong Province, led by the Party 

branch, was unanimously approved by all the founders. The operation practice of cooperatives in B 

Village for more than ten years reflects the logical thinking of village-level governance, which has 

changed significantly before and after. The author divides it into the stage of big household leader and 

party branch leader. The stage of leading by large households began in the 1990s. In this stage, there 

was an irregular cooperative, which was led by individual large households and managed by 

themselves. The threshold for entering the cooperative was set. As the cooperative is a relatively 

independent economic cooperation organization, the Party branch of Village B does not have the actual 

right to operate within the original cooperative and cannot play the role of coordination and guidance, 

which leads to the tension between multiple subjects and conflicts. Setting the threshold of access, 

collective participation cannot be achieved, the villagers lack of community consciousness, collective 

economic development is powerless. The leading stage of the Party branch is from 2010 to now. Since 

2009, B village has carried out the reconstruction work of the old village, supported by the government 

and the return of talents, which has actively changed the original rural governance pattern and formed a 

situation of multi-subject cooperative governance. At this stage, the Party branch will return to its 

original position and focus its economy on the collective specialized farmer cooperatives. At the same 

time, it will collect talent resources, explore natural resources and cultural resources, and revitalize the 

collective industry. In recent years, B village Party branch - led cooperative has become a provincial 

model. 

3.1 Case of Establishment 

3.1.1 “Hollow” Power of Party Branch 

The “hollow” power of the Party branch refers to that the Party branch is marginalized, the power is 

weakened, the party branch has a name but no reality, has no appearance, lacks the actual power play, 

has low influence on the public affairs in the village, and the energy is limited. The Party branch at the 

village level is the core of the leadership of various affairs in the village, leading, commanding, 

coordinating and decision-making public matters in the village. However, such a situation existed in 

Village B at the beginning, that is, the Party branch did not get along with the masses, and villagers did 

not realize the role of the Party branch in their own life, so they could not carry out the mass work 

smoothly, and could not display their leadership and organizational ability in the village affairs. This 

damaged the power and authority of the Party branch in B Village, and formed the phenomenon of 

“hollow” power. The Party organization is rooted in the masses and has a firm mass foundation and 

perfect organizational structure system. However, B village could not bring this political and 

organizational advantage into play in the original cooperative construction. 

At present, the new countryside has gradually separated from the homogeneity structure and has the 

characteristics of heterogeneity. Most people in traditional rural areas have the same surname, forming 

families with the same surname and living together. As an organization in the traditional sense, a clan 



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or family has a patriarch with management responsibilities in the organizational structure. The patriarch 

leads a clan, the clan is united, the tradition is taken as the criterion, the society is organized by ethics
[8]

, 

and the decision and will of the patriarch are put first. In the new rural society, Party organizations, 

government, social organizations, market subjects and individual villagers all participate in the 

governance of rural society. These subjects come from different regions, belong to different units, 

represent different interests, and gradually show heterogeneity. There was no patriarch in the new rural 

society, and some villagers were estranged from each other. At that time, the actual power of the Party 

organization in B village was “hollow”, which did not play a unified and leading role in time. 

Cooperative society is the carrier of village collective economy development. In terms of rules, the 

work regulations of the Party’s rural grass-roots organizations stipulate that the rural grass-roots Party 

organizations should promote the development and growth of the collective economy and lead and 

support the collective economic organizations according to the local conditions. It can be seen that the 

Party branch leading cooperatives have the significance of rules; In fact, the operation of agricultural 

modernization cooperatives needs standardized and specialized unified management. Party branches 

put the interests of the masses first, pursue common prosperity, have advanced theories keeping pace 

with The Times, seek truth from facts, and adhere to the truth-seeking and pragmatic work style, which 

is of practical significance to lead the operation of agricultural modernization cooperatives. 

3.1.2 “Empty Shell” of Collective Economy 

The “empty shell” of collective economy is manifested in industrial decline and collective poverty, 

which are mutually causation. The collective economy of Village B declined and its development 

declined. The single agricultural income was not enough to support the family life, and villagers went 

out to work, leading to a large outflow of population, serious aging and lack of sufficient labor force. 

Due to the villagers’ participation in public affairs is low, lose faith in collective economy development, 

unable to public funds raised from the villagers, village collective exist large debt, failed again, B 

collective with poor village industry formed a vicious circle, goods of the collective economy also can 

become a “shell” and purse economy. Jump out of the vicious circle of circles need to retain the rural 

labor force, the development of various resources, to booming and profitable agricultural 

modernization, promoting collective income, this requires leaders to develop mass work and give play 

to the role of political - economic role - play a party branch in rural collective economy with new 

leadership in the development of agricultural professional cooperatives fusion, Both go hand in hand, 

this is the village party branch has two basic, legal, unique job responsibilities and belong to the power. 

The cooperative originally established in Village B was led by large households and jointly operated by 

enterprises, namely the form of “villagers + enterprises”, without collective participation. Both have the 

essential characteristics of “economic man”, seeking the realization of their own interests, rather than 

seeking a strong sense of belonging and identity from the village collective. Large households with 

control rights in cooperatives set a higher entry threshold, absorb only professional farmers and 

technical experts with large-scale resources, exclude small farmers, widen the income gap, and fail to 



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increase the income of villagers and increase the value of collective assets. Therefore, the phenomenon 

of collective poverty still cannot be changed, nor can it jump out of the vicious circle of “collective 

poverty - industrial decline”. 

The operation mode of the Party branch led cooperative in B Village is “Party branch + villagers + 

enterprise”. The three components respectively represent the leadership of the Party branch, collective 

participation, and enterprise investment and development. Party branch play a leading role to join the 

cooperatives has been clear about the development direction, made by the first party branch leadership 

results show the villagers, attract village to the villagers to join new cooperatives, but is not limited to 

the original a few professional farmers, enterprises has changed from original dominance to auxiliary 

and self-developed technology and capital resources status, Under the leadership of the Party branch of 

Village B, the villagers and enterprises jointly discuss the operation of the cooperative. The new 

cooperative has the same value concept, unified management concept and clear development goal, 

which is gradually changing the “empty shell” phenomenon of collective economy. 

3.1.3 Weak Collective Consciousness  

The weak collective consciousness is reflected in the villagers fighting alone, only care about their own 

“three acres of land”, only care about their own income, and indifference to collective affairs, which 

has become a psychological factor hindering village governance. The rural land system adopts the 

household contract responsibility system, and the fields are divided into households. The farmers have 

the autonomy of land management, and the income lies in the harvest of their own land, and the 

economic foundation belongs to themselves, which undoubtedly weakens the villagers’ dependence on 

the collective. The rejection of small farmers by the former large - household - led cooperatives also 

leads to polarization among villagers. The collective consciousness and community consciousness of 

villagers in Village B are gradually losing. The communication among villagers is limited to relatives 

and neighbors, and they will not negotiate over public affairs and collective economy. The 

self-governance issues become superficial and gradually formalized. Therefore, only established on the 

basis of the interests distribution between the villagers benefit correlation mechanism, professional 

investors and technical experts to spread knowledge, technology, market channels to development 

small, produce benefit to close, collective consciousness returned, the villagers would get to really step 

in village public affairs, and to be organized again. The cooperative led by the Party branch is the 

re-organization of the masses by the Party organization, and plays the role of self-organization after the 

villagers join the cooperative. Reorganization has always been an important function of the Party to 

mobilize the masses and connect the masses, which is to organize the decentralized and fragmented 

individuals. Villagers’ initiative to join, provide resources, actively negotiate and accept management of 

cooperatives is the embodiment of villagers’ self-organization under the guidance of the Party
[9]

. 

 

 

 



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3.2 Main Practices 

3.2.1 The Party Branch Is Empowered 

To enhance energy and empower means to improve the governance ability of Party organizations and 

expand the scope of Party organizations’ power radiation, which requires the dual strategy of “carrot 

and stick” combining authority shaping and rule application. The promotion of village Party branch 

mainly depends on structural empowerment. Through the organization embedding of shoulder to 

shoulder of Party branch secretary and chairman of the board of directors, and cross-serving of the 

branch team, the actual operation of the cooperative is controlled. Since the board of directors and the 

Board of supervisors are set up in accordance with institutional rules, leading the operation of the 

cooperative, the members of the Party branch group acting as directors and supervisors have reasonable 

and legal corresponding ability and authority. B village with the director a new cooperative, by the 

township, is the legal representative of the cooperatives, has presided over and is responsible for all the 

conference, signed membership investment certificate, signed managers, financial personnel and 

technical personnel, employment letter, organize the implementation of the resolution and supervise the 

implementation of the functions and powers, measures for the administration of specified coop director 

is responsible for cooperative work comprehensively. Members of the Party branch group are fully 

interspersed into the various positions of the cooperative, in addition to the chairman, but also involved 

in accounting, cashier, supervisor and members of the supervisor. There is formal power operation in 

the exercise of authority, and the informal effect of shaping authority is achieved. 

B village Party branch led cooperatives to implement “six unified” management rules. Under the 

leadership of the Party branch, association and cooperative management include unified marketing, 

unified reception, unified settlement, unified service, unified management and unified construction. 

Always adhere to the party branch team to take the lead in raising funds, mobilize the masses into the 

club, responsible for the management of sales. Adhering to the unified design of the Party is conducive 

to the implementation of the party’s resolution into the cooperative. Party branches are empowered in 

the establishment, planning, coordination, distribution and supervision of cooperatives, strengthening 

the all-factor leading role of Party branches in multi-subject, public affairs and various resources. While 

endowing the Party branch with power, it stimulates its internal driving force, enhances the power 

ability and energy of grassroots party organizations, and strengthens the Party’s effective participation 

in rural society. 

3.2.2 Integrate Internal and External Resources 

The existing industry is the economic foundation for the establishment of cooperatives, and the existing 

industry needs to be built on the basis of the existing local resources. The existing resources that can be 

developed and utilized are the development direction of cooperatives. Revitalize the existing resources, 

the first need internal review, that is, internal source. B village is located in the mountainous area in the 

southeast of Shandong Province, which has the innate mountain resources and the mountainous 

landscape formed over time. Therefore, the first choice is to develop rural tourism. The village 



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collective under the management of the Party branch contracts the villagers’ land, pays the villagers the 

contract fee of the corresponding area every year, and uses the idle land resources as collective shares 

for the unified planning of scenic spots and the construction of supporting facilities; By the villagers in 

the form of monetary or non-monetary valuation of personal equity; Villagers build small farmhouses 

or large villas based on their own homes to receive tourists. 

Human resources include the input of labor force and the support of talents. Different from external 

entities such as government and enterprises, organizations established in rural areas emphasize the 

main role of economic talents and good people in the village
[10]

. Economic experts and technical 

experts can often play a powerful role in the collective economic development, demonstration and 

guidance. Now B village Party branch secretary is the village has a high prestige of economic talent. 

The establishment of the cooperative first relies on the secretary to give up his own business and 

establish a professional rural tourism cooperative, invest money with his family to make achievements, 

and then attract other economic talents and good people in the village to participate, and appeal to the 

whole village villagers to join continuously by virtue of their prestige and the achievements of the 

cooperative. 

For the shortage of resources, Village B chooses to export resources and seek external help, which 

mainly involves insufficient development funds. Under the guidance of the Party branch, the 

cooperative actively carries out investment attraction and has attracted investment of 120 million yuan 

to build a three-star hotel. Few and scattered resources are insufficient to support the sustainable and 

efficient development of cooperatives, and resource integration is particularly important. B Village 

effectively integrates the scattered land resources in the hands of villagers, develops scale economy and 

intensive economy, builds supporting facilities and plans scenic spots, and creates a scenic spot with 

coordinated scenery. 

3.2.3 Introduction of  “Internet +” Smart Management 

“Internet +” rural new formats to fusion, docking modern agricultural science and technology, to 

capture market information, the popularization of mobile payment, an investment of 50000 yuan, to 

establish rural information management system, open WeChat number and a public website, summary 

of scenic spot with tourist information management as a whole, the user can query one button. Tourists 

can directly access information, such as geographical location information and routes, contact 

information, opening hours, tourism projects, but also can exchange experience, reservation and 

purchase tickets, to achieve the consultation center, farmhouse, tourists three interconnected 

communication. With the help of the intermediary role of the Internet, the scenic spot features are 

simultaneously publicized in the form of text, pictures and videos, so that tourists can get an advance 

understanding before arriving at B Village. The reception situation of the farmhouse is updated in real 

time, and the cooperative understands the operation situation of each farmhouse through the 

information management system, so as to balance the diversion of tourists. The creative mode of 

“Internet + Rural tourism” has the advantages of fast transmission speed, wide range, low cost, strong 



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timeliness, rich and comprehensive content bearing. Through highly efficient Internet communication, 

it has expanded the audience of rural tourism, not only limited to the surrounding urban areas. The 

“Internet +” mode not only enhances the internal overall management, but also realizes the connectivity 

between the village and tourists. “Internet + Cooperative” has achieved the compatible development of 

intelligent management and online marketing. 

 

4. Effectiveness of Implementation 

4.1 Reconstruction of Party Branch Authority 

The reconstruction of authority comes from the social benefit obtained by the reconstruction of public 

credibility through the coordination of the Party and the people, the political benefit obtained by the 

improvement of organizational power and the improvement of governance efficiency, and the economic 

benefit obtained by the restoration of economic leadership and the good efficiency of the cooperative 

are the results of three functions. As the nerve endings of the Party, the grass-roots party organization of 

B Village takes root among the masses and regards serving villagers as its main task and basic 

responsibility. The Party branch insists that the core of cooperative operation lies in serving members, 

and the functional orientation of cross-appointment is shifted from control and command to service and 

management, and from one-way notification to two-way interactive consultation. The Party and the 

people respect and trust each other, and credibility will be rebuilt accordingly. In the face of the rising 

social subjects in rural areas, rural grass-roots party organizations should not only maintain cooperation 

with them, but also adhere to the Party’s advanced nature and take independent action strategies. By 

empowering the grassroots party organizations of Village B, the political leadership, self-innovation, 

organizational coverage, mass cohesion and development impetus of the leadership team are 

enhanced
[11]

, and the function, resource and value integration of Village B is integrated, realizing the 

systematic construction of governance elements in rural society. The Party branch leads the cooperative, 

which stimulates the primary Party organization’s subjectivity in the rural work. In the face of the 

continuous maturity of various social forces, the primary Party organization is bound to have the 

organizational power and leadership of the rural society gradually strengthened. 

4.2 Activate Collective Industry 

The cooperative led by the Party branch of Village B activated the collective industry, upgraded the 

rural tourism industry, increased the value of collective assets and increased the income of villagers. At 

first, the party secretary of Village B called on the villagers to control the mountain and water, improve 

the ecological environment, build tourism facilities, seize the trend of returning to the wild culture, and 

develop the leisure rural tourism based on the farmhouse music platform. By 2020, the village has built 

38 farmhouse, each household annual income of more than 200,000 yuan, rural tourism radiation role 

has driven more than 150 farmhouse in the surrounding areas. In recent years, the cooperative has 

developed a variety of scenic spots with characteristics of picking gardens, art galleries and village 

history hall, as well as various activities such as picking festival, beer festival, art festival and cultural 



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exhibition. In 2019, the visitor flow of Village B reached 150,000, and the per capita income reached 

34,000 yuan. In 2020, the per capita income increased to 36,000 yuan. It should be emphasized that 

80% of the villagers in Village B have achieved home-based employment, which greatly reduced the 

outflow of population and kept the vitality of rural manpower. The Party branch of Village B, as the 

leader of poverty alleviation and the development of rural tourism industry, worked hard in the process 

of running the cooperative. The secretary sought policy support for many times, took the lead in 

solving problems, expanded the thinking of the branch team, integrated resources, unified management, 

and activated the upgrading of agricultural industry. 

4.3 Return of Community Consciousness 

The return path of community consciousness of village B is divided into three parts. Through the 

cross-appointment of the branch team, the organization is embedded in the cooperative, coordinating 

and supervising the operation of the cooperative according to the six unified management principles; 

Collective income and industrial prosperity, collective economic spring; Villagers join cooperatives one 

after another, forming interest links. As the organization and operation mode of cooperatives is to share 

property rights with the villagers (members) of beneficiaries as investors of cooperatives, the income of 

each member is closely related to the performance of other members, so they have the power to 

supervise each other. With the gradual increase of contact opportunities, members are more familiar 

with each other, the relationship is closer, the sense of identity and belonging is enhanced, and the 

sense of community gradually returns. 

With the return of the sense of community, villagers realize their ownership of the cooperative and take 

the initiative to share resources. With mutual trust between the Party and the people, villagers perceive 

the increasingly important status and role of Party branches in their lives, and the Party’s resolutions 

are closely related to them. They gradually increase the frequency of political participation and 

participate in consultation on self-governance issues, forming a governance pattern of Party and the 

people co-governance. Village B presents a path for grassroots party organizations to gradually improve 

the social governance ecology of rural villages by starting with lead cooperatives. (See Figure 1) 



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Figure 1. The Development Path of Synergy and Co-Governance 

 

5. Conclusion 

The Party branch leading cooperatives are the construction road of modern farmer specialized 

cooperatives with Chinese characteristics. The realization and consolidation of the leadership of the 

Party in rural society, in the economic field to lead the construction of farmers specialized cooperatives 

for the specific starting point. The Party branch is the superstructure of the farmer specialized 

cooperative, forming a solid organizational guarantee. Therefore, primary-level party organizations 

hold the leadership of the economic work of rural society, implement rural revitalization, achieve 

common prosperity, leading cooperatives has become a due meaning in the title. The so-called Party 

branch leadership means that the Party branch should not only “steer” but also “paddle” during the 

establishment, growth, development and transformation of the cooperative. “Steering” means that Party 

members operate first and provide practical experience; “Paddling” requires branch cross-office, 

specific participation in management and operation. In the emerging specialized farmer cooperatives 

led by the Party branch, the village party organizations that had been marginalized and weakened have 

returned to the center of the rural governance network. Face B village cooperatives original “villagers + 

enterprise” the failure of governance mode, governance leaders the key roles that the village party 

branch and adjust the governance network of multivariate main body role and strength of relationship 

between structure, implement open, independent and compatible with the principle of democratic 

management, formed under the leadership of the party organization, supported by the villagers as the 

center, enterprise collaborative work pattern. 

The Party branch will focus on the development of the collective economy on the construction of the 

economic cooperation organization that the collective joins. In order to realize cooperation, have 

sustainable development power and abandon free-riding behavior, it is necessary to make all parties in 

the cooperation form practical interest connection, and the benefit of the cooperative is related to the 



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actual income of all parties. The secretary of the Party branch first takes the lead in investing funds to 

achieve results, followed by Party members, and pulls the villagers collectively to become shareholders. 

With its unique political resources, the Party branch obtains preferential policies and financial support 

to expand market channels and attract investment. Oneness with traditional farming income decreases, 

the party branch organization guarantee in place and the villagers’ participation enthusiasm, 

cooperative members led the villagers to modern agricultural industry production, large-scale 

construction of spillover effects, the initial income, to use all the remaining membership bonuses to the 

village construction, improve the rural environment landscape, to meet Canton culture, Moreover, the 

villagers can find employment at home, alleviate the problem of population loss, break the original 

vicious circle, and then turn it into a virtuous circle. Need to stress is that in the future in the process of 

farmers’ professional co-operatives, leaders must hold in time of peace prepare for war mentality, in the 

case of cooperatives have sprung up, independent brands need to be creative and innovative 

development, stop and even within the same geographic peripheral region between the same problem, 

remove the internal competition, attaches importance to human resources, In order to promote its 

sustainable and efficient development. 

 

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https://doi.org/10.35534/rvr.0102006 

 

Author Profile 

Yuxin Wei (2000-), female, born in Dezhou, Shandong province. Master, School of Politics and 

International Studies, Central China Normal University. Research direction: Grassroots Social 

Governance. 

 

 

 


