id	sid	eid	entity	type
assc-23553	1	1	2640-9682	CARDINAL
assc-23553	1	2	issn 2640-9674	PERSON
assc-23553	2	1	5	CARDINAL
assc-23553	2	2	2	CARDINAL
assc-23553	2	3	2023	CARDINAL
assc-23553	2	4	www.scholink.org/ojs/index.php/assc 169	PRODUCT
assc-23553	2	5	li guizi	PERSON
assc-23553	2	6	1	CARDINAL
assc-23553	2	7	1	CARDINAL
assc-23553	2	8	guangzhou	GPE
assc-23553	2	9	huangpu district	GPE
assc-23553	2	10	guangdong province	GPE
assc-23553	2	11	guangzhou	GPE
assc-23553	2	12	china	GPE
assc-23553	2	13	li guizi	PERSON
assc-23553	2	14	april 16	DATE
assc-23553	2	15	2023	CARDINAL
assc-23553	2	16	may 5	DATE
assc-23553	2	17	2023	CARDINAL
assc-23553	2	18	may 22	DATE
assc-23553	2	19	2023	CARDINAL
assc-23553	5	1	1	CARDINAL
assc-23553	10	1	www.scholink.org/ojs/index.php/assc	PRODUCT
assc-23553	11	1	5	CARDINAL
assc-23553	11	2	2	CARDINAL
assc-23553	11	3	2023 170	CARDINAL
assc-23553	11	4	scholink inc	ORG
assc-23553	15	1	2004	DATE
assc-23553	19	1	vargo et al.	PERSON
assc-23553	19	2	2008	DATE
assc-23553	23	1	2018	DATE
assc-23553	24	1	xie et al.	PERSON
assc-23553	24	2	2020	DATE
assc-23553	25	1	shah et al.	PERSON
assc-23553	25	2	2021	CARDINAL
assc-23553	25	3	2019	DATE
assc-23553	26	1	1	CARDINAL
assc-23553	27	1	2	CARDINAL
assc-23553	28	1	3	CARDINAL
assc-23553	29	1	2	CARDINAL
assc-23553	29	2	2.1	CARDINAL
assc-23553	33	1	www.scholink.org/ojs/index.php/assc	PRODUCT
assc-23553	34	1	5	CARDINAL
assc-23553	34	2	2	CARDINAL
assc-23553	34	3	2023 171	CARDINAL
assc-23553	34	4	scholink inc.	ORG
assc-23553	36	1	british	NORP
assc-23553	38	1	2.2	CARDINAL
assc-23553	38	2	more than 200	CARDINAL
assc-23553	42	1	china	GPE
assc-23553	43	1	wilson	ORG
assc-23553	43	2	2014	DATE
assc-23553	44	1	creswell, 2014)	ORG
assc-23553	45	1	3	CARDINAL
assc-23553	45	2	china	GPE
assc-23553	45	3	2021	CARDINAL
assc-23553	45	4	february 2022	DATE
assc-23553	46	1	1	CARDINAL
assc-23553	46	2	1	CARDINAL
assc-23553	46	3	2	CARDINAL
assc-23553	46	4	3	CARDINAL
assc-23553	47	1	4	CARDINAL
assc-23553	47	2	5	CARDINAL
assc-23553	47	3	6	CARDINAL
assc-23553	47	4	www.scholink.org/ojs/index.php/assc	PRODUCT
assc-23553	48	1	5	CARDINAL
assc-23553	48	2	2	CARDINAL
assc-23553	48	3	2023 172	CARDINAL
assc-23553	48	4	scholink inc.	ORG
assc-23553	48	5	1	CARDINAL
assc-23553	50	1	china	GPE
assc-23553	50	2	2021	CARDINAL
assc-23553	52	1	vargo & lusch	ORG
assc-23553	52	2	2004	DATE
assc-23553	52	3	2008	DATE
assc-23553	57	1	deng hong	PERSON
assc-23553	57	2	wang yurong	PERSON
assc-23553	57	3	2016	DATE
assc-23553	59	1	03	CARDINAL
assc-23553	60	1	www.scholink.org/ojs/index.php/assc	PRODUCT
assc-23553	61	1	5	CARDINAL
assc-23553	61	2	2	CARDINAL
assc-23553	61	3	2023 173	CARDINAL
assc-23553	61	4	scholink inc.	ORG
assc-23553	62	1	2	CARDINAL
assc-23553	62	2	china	GPE
assc-23553	62	3	2021 4	DATE
assc-23553	63	1	4.1	CARDINAL
assc-23553	73	1	www.scholink.org/ojs/index.php/assc	PRODUCT
assc-23553	74	1	5	CARDINAL
assc-23553	74	2	2	CARDINAL
assc-23553	74	3	2023 174	CARDINAL
assc-23553	74	4	scholink inc.	ORG
assc-23553	76	1	recent years	DATE
assc-23553	76	2	two	CARDINAL
assc-23553	81	1	mcgrath	PERSON
assc-23553	84	1	3	CARDINAL
assc-23553	84	2	www.scholink.org/ojs/index.php/assc	PRODUCT
assc-23553	85	1	5	CARDINAL
assc-23553	85	2	2	CARDINAL
assc-23553	85	3	2023 175	CARDINAL
assc-23553	85	4	scholink inc	ORG
assc-23553	85	5	4.2	CARDINAL
assc-23553	86	1	1943	DATE
assc-23553	86	2	five	CARDINAL
assc-23553	103	1	two	CARDINAL
assc-23553	103	2	first	ORDINAL
assc-23553	104	1	two	CARDINAL
assc-23553	105	1	www.scholink.org/ojs/index.php/assc	PRODUCT
assc-23553	106	1	5	CARDINAL
assc-23553	106	2	2	CARDINAL
assc-23553	106	3	2023 176	CARDINAL
assc-23553	106	4	scholink inc.	ORG
assc-23553	106	5	second	ORDINAL
assc-23553	110	1	two	CARDINAL
assc-23553	111	1	4.3	CARDINAL
assc-23553	112	1	thaler	ORG
assc-23553	115	1	128	CARDINAL
assc-23553	115	2	129	CARDINAL
assc-23553	115	3	130	CARDINAL
assc-23553	120	1	cronin	PERSON
assc-23553	121	1	www.scholink.org/ojs/index.php/assc	PRODUCT
assc-23553	122	1	5	CARDINAL
assc-23553	122	2	2	CARDINAL
assc-23553	122	3	2023 177	CARDINAL
assc-23553	122	4	scholink inc.	ORG
assc-23553	122	5	a. f. f., & alladi	PERSON
assc-23553	122	6	1995	DATE
assc-23553	123	1	the reen chantment of consumption.	ORG
assc-23553	124	1	3	CARDINAL
assc-23553	125	1	gilly	PERSON
assc-23553	125	2	m. c.	PERSON
assc-23553	125	3	sheth	GPE
assc-23553	125	4	j. n.	PERSON
assc-23553	125	5	newman	ORG
assc-23553	125	6	b. i.	PERSON
assc-23553	125	7	b. l.	PERSON
assc-23553	125	8	1992	DATE
assc-23553	127	1	4	CARDINAL
assc-23553	128	1	c. d. c.	PERSON
assc-23553	128	2	d. v.,	PERSON
assc-23553	128	3	s.	PERSON
assc-23553	128	4	2015	CARDINAL
assc-23553	130	1	4	CARDINAL
assc-23553	131	1	barry	GPE
assc-23553	131	2	j. b.	PERSON
assc-23553	131	3	william	GPE
assc-23553	131	4	r. d.	PERSON
assc-23553	131	5	1994	DATE
assc-23553	133	1	4	CARDINAL
assc-23553	134	1	brock	PERSON
assc-23553	134	2	j. s.	PERSON
assc-23553	134	3	2007	DATE
assc-23553	136	1	1	CARDINAL
assc-23553	137	1	cedric	PERSON
assc-23553	137	2	hsi-jui	PERSON
assc-23553	137	3	2009	DATE
assc-23553	139	1	4	CARDINAL
assc-23553	140	1	christian	NORP
assc-23553	140	2	2011	DATE
assc-23553	142	1	1	CARDINAL
assc-23553	143	1	christopher	PERSON
assc-23553	143	2	p. b.	PERSON
assc-23553	143	3	j. f.	PERSON
assc-23553	143	4	matthew, b. m.	PERSON
assc-23553	143	5	, & stanley	ORG
assc-23553	143	6	f. s.	PERSON
assc-23553	143	7	2011	DATE
assc-23553	145	1	the academy of marketing science	ORG
assc-23553	145	2	2	CARDINAL
assc-23553	146	1	http://dx.doi.org/10.1007/s11747-010-0202-9 cronin	PERSON
assc-23553	146	2	j. j.	PERSON
assc-23553	146	3	michael	PERSON
assc-23553	146	4	k. b.	PERSON
assc-23553	146	5	m. h.	PERSON
assc-23553	146	6	2000	DATE
assc-23553	148	1	2	CARDINAL
assc-23553	149	1	http://dx.doi.org/10.1016/s0022-4359(00)00028-2 deng, h., & wang	PERSON
assc-23553	149	2	2016	DATE
assc-23553	151	1	03	CARDINAL
assc-23553	151	2	31	CARDINAL
assc-23553	152	1	b. b.	PERSON
assc-23553	152	2	kenneth	GPE
assc-23553	152	3	r. e.	PERSON
assc-23553	152	4	s. m.	PERSON
assc-23553	152	5	2008	DATE
assc-23553	154	1	the academy of marketing science	ORG
assc-23553	154	2	1	CARDINAL
assc-23553	155	1	edward, f., & hau	PERSON
assc-23553	155	2	l. l.	PERSON
assc-23553	155	3	1997	DATE
assc-23553	156	1	hewlett-packard	ORG
assc-23553	157	1	harvard business review	ORG
assc-23553	157	2	1	CARDINAL
assc-23553	158	1	2008	DATE
assc-23553	160	1	4	CARDINAL
assc-23553	161	1	http://dx.doi.org/10.1509/jmkg.72.4.90 kumar	PERSON
assc-23553	161	2	w.	PERSON
assc-23553	161	3	2016	DATE
assc-23553	163	1	6	CARDINAL
assc-23553	164	1	macdonald	PERSON
assc-23553	164	2	e. k.	PERSON
assc-23553	164	3	m., & wilson	ORG
assc-23553	164	4	h. n.	PERSON
assc-23553	164	5	2016	DATE
assc-23553	166	1	3	CARDINAL
assc-23553	167	1	www.scholink.org/ojs/index.php/assc	PRODUCT
assc-23553	168	1	5	CARDINAL
assc-23553	168	2	2	CARDINAL
assc-23553	168	3	2023 178	CARDINAL
assc-23553	168	4	scholink inc.	ORG
assc-23553	169	1	mustak	PERSON
assc-23553	169	2	m. j., & elina	PERSON
assc-23553	169	3	h. a.	PERSON
assc-23553	169	4	2013	DATE
assc-23553	171	1	4	CARDINAL
assc-23553	172	1	http://dx.doi.org/10.1108/msq-03-2013-0046 nardi	PERSON
assc-23553	172	2	m. v.	PERSON
assc-23553	172	3	jardim	PERSON
assc-23553	172	4	w.	PERSON
assc-23553	172	5	ladeira	PERSON
assc-23553	172	6	w., & santini	ORG
assc-23553	172	7	f.	PERSON
assc-23553	172	8	2019	DATE
assc-23553	174	1	239	CARDINAL
assc-23553	175	1	http://dx.doi.org/10.1108/mip-11-2018-0531oi:10.1509/jmkg.69.1.32.55512 niladri	ORG
assc-23553	175	2	b. s.	PERSON
assc-23553	175	3	2006	DATE
assc-23553	177	1	5	CARDINAL
assc-23553	178	1	zach	PERSON
assc-23553	178	2	o., & munkvold	ORG
assc-23553	178	3	b. e.	PERSON
assc-23553	178	4	2012	DATE
assc-23553	180	1	5	CARDINAL
assc-23553	181	1	lee	PERSON
assc-23553	181	2	j. k.	PERSON
assc-23553	181	3	z.	PERSON
assc-23553	181	4	2015	DATE
assc-23553	183	1	1	CARDINAL
assc-23553	184	1	http://dx.doi.org/10.1509/jm.13.0490 parasuraman	PERSON
assc-23553	184	2	a. (1997	ORG
assc-23553	186	1	the academy of marketing science	ORG
assc-23553	186	2	2	CARDINAL
assc-23553	187	1	f.	PERSON
assc-23553	187	2	deb, m., & qiong	ORG
assc-23553	187	3	w.	PERSON
assc-23553	187	4	2008	DATE
assc-23553	190	1	international journal of research	ORG
assc-23553	190	2	2	CARDINAL
assc-23553	191	1	g. l.	PERSON
assc-23553	191	2	1985	DATE
assc-23553	193	1	j. a. czepiel	PERSON
assc-23553	193	2	m. r. solomon	PERSON
assc-23553	193	3	c. f. surpernant	PERSON
assc-23553	193	4	89	CARDINAL
assc-23553	194	1	lexington	GPE
assc-23553	195	1	simonson, i. (2005	ORG
assc-23553	197	1	69(1	CARDINAL
assc-23553	197	2	32	CARDINAL
assc-23553	198	1	https://doi.org/10.1509/jmkg.69.1.32.55512 chan	PERSON
assc-23553	198	2	k. w.	PERSON
assc-23553	198	3	yim	GPE
assc-23553	198	4	s. s. k.	PERSON
assc-23553	198	5	2010	DATE
assc-23553	200	1	3	CARDINAL
assc-23553	201	1	http://dx.doi.org/10.1509/jmkg.74.3.48 adrian	PERSON
assc-23553	201	2	f. p.	PERSON
assc-23553	201	3	kaj, s., & pennie	ORG
assc-23553	201	4	2008	DATE
assc-23553	203	1	the academy of marketing science	ORG
assc-23553	203	2	1	CARDINAL
assc-23553	205	1	kang	PERSON
assc-23553	205	2	j. y.	PERSON
assc-23553	205	3	liu	PERSON
assc-23553	205	4	c. l.	PERSON
assc-23553	205	5	kim	PERSON
assc-23553	205	6	s. h. 2013	PERSON
assc-23553	207	1	4	CARDINAL
assc-23553	208	1	http://dx.doi.org/10.1111/ijcs.12013 jun-gi	PERSON
assc-23553	208	2	& jung	GPE
assc-23553	208	3	w. lee	PERSON
assc-23553	209	1	2014	DATE
assc-23553	211	1	1	CARDINAL
assc-23553	212	1	http://dx.doi.org/10.1016/j.ijproman.2013.02.004 simonson	PERSON
assc-23553	212	2	i. (	PERSON
assc-23553	212	3	2005	DATE
assc-23553	213	1	www.scholink.org/ojs/index.php/assc	PRODUCT
assc-23553	214	1	5	CARDINAL
assc-23553	214	2	2	CARDINAL
assc-23553	214	3	2023 179	CARDINAL
assc-23553	214	4	scholink inc.	ORG
assc-23553	215	1	69(1	CARDINAL
assc-23553	215	2	32	CARDINAL
assc-23553	216	1	http://dx.doi.org/10.1509/jmkg.69.1.32.55512	ORG
assc-23553	216	2	stephen, l. v.,	PERSON
assc-23553	216	3	f. l.	PERSON
assc-23553	216	4	2008	DATE
assc-23553	218	1	the academy of marketing science	ORG
assc-23553	218	2	1	CARDINAL
assc-23553	219	1	http://dx.doi.org/10.1007/s11747-007-0069-6 vargo	PERSON
assc-23553	219	2	s. l., &	PERSON
assc-23553	219	3	r. f.	PERSON
assc-23553	219	4	2004	DATE
assc-23553	221	1	1	CARDINAL
assc-23553	222	1	venkat	PERSON
assc-23553	222	2	r., & kerimcan	ORG
assc-23553	222	3	2018	DATE
assc-23553	225	1	journal of business research	ORG
assc-23553	226	1	woodruff	GPE
assc-23553	226	2	r. b.	PERSON
assc-23553	226	3	1997	DATE
assc-23553	228	1	the academy of marketing science	ORG
assc-23553	228	2	2	CARDINAL
assc-23553	229	1	wu	PERSON
assc-23553	229	2	w. z.	PERSON
assc-23553	229	3	& chen	PERSON
assc-23553	229	4	q. j.	PERSON
assc-23553	229	5	2012	DATE
assc-23553	230	1	06	CARDINAL
assc-23553	230	2	66-73+81	PERCENT
assc-23553	231	1	wu	PERSON
assc-23553	231	2	w. z.	PERSON
assc-23553	231	3	& chen	PERSON
assc-23553	231	4	q. j. (	PERSON
assc-23553	231	5	2017	CARDINAL
assc-23553	232	1	09	CARDINAL
assc-23553	232	2	167-180	CARDINAL
assc-23553	232	3	http://dx.doi.org/10.14120/j.cnki.cn11-5057/f.2017.09.015 jason	PERSON
assc-23553	232	4	f., & arturo	ORG
assc-23553	232	5	z. vasquez-parraga	PERSON
assc-23553	233	1	2015	CARDINAL
assc-23553	235	1	1	CARDINAL
assc-23553	236	1	http://dx.doi.org/10.1108/jcm-04-2014-0931 zeithaml	PERSON
assc-23553	236	2	1988	DATE
assc-23553	238	1	3	CARDINAL