id	sid	tid	token	lemma	pos
assc-55937	1	1	advances	advance	NOUN
assc-55937	1	2	in	in	ADP
assc-55937	1	3	social	social	ADJ
assc-55937	1	4	science	science	NOUN
assc-55937	1	5	and	and	CCONJ
assc-55937	1	6	culture	culture	NOUN
assc-55937	1	7	issn	issn	VERB
assc-55937	1	8	2640	2640	NUM
assc-55937	1	9	-	-	SYM
assc-55937	1	10	9682	9682	NUM
assc-55937	1	11	(	(	PUNCT
assc-55937	1	12	print	print	NOUN
assc-55937	1	13	)	)	PUNCT
assc-55937	1	14	issn	issn	PROPN
assc-55937	1	15	2640	2640	NUM
assc-55937	1	16	-	-	SYM
assc-55937	1	17	9674	9674	NUM
assc-55937	1	18	(	(	PUNCT
assc-55937	1	19	online	online	ADJ
assc-55937	1	20	)	)	PUNCT
assc-55937	1	21	vol	vol	NOUN
assc-55937	1	22	.	.	PROPN
assc-55937	2	1	7	7	NUM
assc-55937	2	2	,	,	PUNCT
assc-55937	2	3	no	no	INTJ
assc-55937	2	4	.	.	NOUN
assc-55937	2	5	2	2	NUM
assc-55937	2	6	,	,	PUNCT
assc-55937	2	7	2025	2025	NUM
assc-55937	2	8	www.scholink.org/ojs/index.php/assc	www.scholink.org/ojs/index.php/assc	PROPN
assc-55937	2	9	91	91	NUM
assc-55937	2	10	original	original	ADJ
assc-55937	2	11	paper	paper	NOUN
assc-55937	2	12	a	a	DET
assc-55937	2	13	study	study	NOUN
assc-55937	2	14	of	of	ADP
assc-55937	2	15	the	the	DET
assc-55937	2	16	application	application	NOUN
assc-55937	2	17	and	and	CCONJ
assc-55937	2	18	adaptation	adaptation	NOUN
assc-55937	2	19	of	of	ADP
assc-55937	2	20	international	international	ADJ
assc-55937	2	21	marketing	marketing	NOUN
assc-55937	2	22	strategies	strategy	NOUN
assc-55937	2	23	in	in	ADP
assc-55937	2	24	a	a	DET
assc-55937	2	25	cross	cross	ADJ
assc-55937	2	26	-	-	ADJ
assc-55937	2	27	cultural	cultural	ADJ
assc-55937	2	28	environment	environment	NOUN
assc-55937	3	1	huishan	huishan	ADV
assc-55937	3	2	xu1	xu1	PROPN
assc-55937	3	3	1	1	NUM
assc-55937	3	4	english	english	PROPN
assc-55937	3	5	college	college	NOUN
assc-55937	3	6	,	,	PUNCT
assc-55937	3	7	xi’an	xi’an	PROPN
assc-55937	3	8	fanyi	fanyi	PROPN
assc-55937	3	9	university	university	PROPN
assc-55937	3	10	,	,	PUNCT
assc-55937	3	11	xi’an	xi’an	PROPN
assc-55937	3	12	,	,	PUNCT
assc-55937	3	13	shaanxi	shaanxi	PROPN
assc-55937	3	14	,	,	PUNCT
assc-55937	3	15	china	china	PROPN
assc-55937	3	16	received	receive	VERB
assc-55937	3	17	:	:	PUNCT
assc-55937	3	18	february	february	PROPN
assc-55937	3	19	19	19	NUM
assc-55937	3	20	,	,	PUNCT
assc-55937	3	21	2025	2025	NUM
assc-55937	3	22	accepted	accept	VERB
assc-55937	3	23	:	:	PUNCT
assc-55937	3	24	march	march	PROPN
assc-55937	3	25	26	26	NUM
assc-55937	3	26	,	,	PUNCT
assc-55937	3	27	2025	2025	NUM
assc-55937	3	28	online	online	ADV
assc-55937	3	29	published	publish	VERB
assc-55937	3	30	:	:	PUNCT
assc-55937	3	31	april	april	PROPN
assc-55937	3	32	05	05	NUM
assc-55937	3	33	,	,	PUNCT
assc-55937	3	34	2025	2025	NUM
assc-55937	3	35	doi:10.22158	doi:10.22158	NOUN
assc-55937	3	36	/	/	SYM
assc-55937	3	37	assc.v7n2p91	assc.v7n2p91	NOUN
assc-55937	3	38	url	url	PROPN
assc-55937	3	39	:	:	PUNCT
assc-55937	4	1	http://dx.doi.org/10.22158/assc.v7n2p91	http://dx.doi.org/10.22158/assc.v7n2p91	PROPN
assc-55937	4	2	abstract	abstract	ADJ
assc-55937	4	3	this	this	DET
assc-55937	4	4	paper	paper	NOUN
assc-55937	4	5	discusses	discuss	VERB
assc-55937	4	6	the	the	DET
assc-55937	4	7	application	application	NOUN
assc-55937	4	8	and	and	CCONJ
assc-55937	4	9	adjustment	adjustment	NOUN
assc-55937	4	10	of	of	ADP
assc-55937	4	11	international	international	ADJ
assc-55937	4	12	marketing	marketing	NOUN
assc-55937	4	13	strategy	strategy	NOUN
assc-55937	4	14	in	in	ADP
assc-55937	4	15	cross	cross	ADJ
assc-55937	4	16	-	-	ADJ
assc-55937	4	17	cultural	cultural	ADJ
assc-55937	4	18	environment	environment	NOUN
assc-55937	4	19	.	.	PUNCT
assc-55937	5	1	with	with	ADP
assc-55937	5	2	the	the	DET
assc-55937	5	3	deepening	deepening	NOUN
assc-55937	5	4	of	of	ADP
assc-55937	5	5	global	global	ADJ
assc-55937	5	6	economic	economic	ADJ
assc-55937	5	7	integration	integration	NOUN
assc-55937	5	8	,	,	PUNCT
assc-55937	5	9	cross	cross	ADJ
assc-55937	5	10	-	-	ADJ
assc-55937	5	11	cultural	cultural	ADJ
assc-55937	5	12	marketing	marketing	NOUN
assc-55937	5	13	has	have	AUX
assc-55937	5	14	become	become	VERB
assc-55937	5	15	an	an	DET
assc-55937	5	16	important	important	ADJ
assc-55937	5	17	way	way	NOUN
assc-55937	5	18	for	for	SCONJ
assc-55937	5	19	enterprises	enterprise	NOUN
assc-55937	5	20	to	to	PART
assc-55937	5	21	expand	expand	VERB
assc-55937	5	22	overseas	overseas	ADJ
assc-55937	5	23	markets	market	NOUN
assc-55937	5	24	.	.	PUNCT
assc-55937	6	1	the	the	DET
assc-55937	6	2	article	article	NOUN
assc-55937	6	3	firstly	firstly	ADV
assc-55937	6	4	analyzes	analyze	VERB
assc-55937	6	5	the	the	DET
assc-55937	6	6	background	background	NOUN
assc-55937	6	7	and	and	CCONJ
assc-55937	6	8	significance	significance	NOUN
assc-55937	6	9	of	of	ADP
assc-55937	6	10	cross	cross	ADJ
assc-55937	6	11	-	-	ADJ
assc-55937	6	12	cultural	cultural	ADJ
assc-55937	6	13	marketing	marketing	NOUN
assc-55937	6	14	,	,	PUNCT
assc-55937	6	15	and	and	CCONJ
assc-55937	6	16	then	then	ADV
assc-55937	6	17	elaborates	elaborate	VERB
assc-55937	6	18	on	on	ADP
assc-55937	6	19	the	the	DET
assc-55937	6	20	application	application	NOUN
assc-55937	6	21	of	of	ADP
assc-55937	6	22	international	international	ADJ
assc-55937	6	23	marketing	marketing	NOUN
assc-55937	6	24	strategy	strategy	NOUN
assc-55937	6	25	in	in	ADP
assc-55937	6	26	cross	cross	ADJ
assc-55937	6	27	-	-	ADJ
assc-55937	6	28	cultural	cultural	ADJ
assc-55937	6	29	environment	environment	NOUN
assc-55937	6	30	,	,	PUNCT
assc-55937	6	31	including	include	VERB
assc-55937	6	32	the	the	DET
assc-55937	6	33	adjustment	adjustment	NOUN
assc-55937	6	34	of	of	ADP
assc-55937	6	35	product	product	NOUN
assc-55937	6	36	strategy	strategy	NOUN
assc-55937	6	37	,	,	PUNCT
assc-55937	6	38	channel	channel	NOUN
assc-55937	6	39	strategy	strategy	NOUN
assc-55937	6	40	,	,	PUNCT
assc-55937	6	41	pricing	pricing	NOUN
assc-55937	6	42	strategy	strategy	NOUN
assc-55937	6	43	and	and	CCONJ
assc-55937	6	44	promotion	promotion	NOUN
assc-55937	6	45	strategy	strategy	NOUN
assc-55937	6	46	.	.	PUNCT
assc-55937	7	1	meanwhile	meanwhile	ADV
assc-55937	7	2	,	,	PUNCT
assc-55937	7	3	the	the	DET
assc-55937	7	4	article	article	NOUN
assc-55937	7	5	also	also	ADV
assc-55937	7	6	discusses	discuss	VERB
assc-55937	7	7	the	the	DET
assc-55937	7	8	challenges	challenge	NOUN
assc-55937	7	9	and	and	CCONJ
assc-55937	7	10	coping	cope	VERB
assc-55937	7	11	strategies	strategy	NOUN
assc-55937	7	12	in	in	ADP
assc-55937	7	13	cross	cross	ADJ
assc-55937	7	14	-	-	ADJ
assc-55937	7	15	cultural	cultural	ADJ
assc-55937	7	16	marketing	marketing	NOUN
assc-55937	7	17	,	,	PUNCT
assc-55937	7	18	and	and	CCONJ
assc-55937	7	19	puts	put	VERB
assc-55937	7	20	forward	forward	ADV
assc-55937	7	21	corresponding	corresponding	ADJ
assc-55937	7	22	suggestions	suggestion	NOUN
assc-55937	7	23	.	.	PUNCT
assc-55937	8	1	through	through	ADP
assc-55937	8	2	case	case	NOUN
assc-55937	8	3	studies	study	NOUN
assc-55937	8	4	and	and	CCONJ
assc-55937	8	5	theoretical	theoretical	ADJ
assc-55937	8	6	discussions	discussion	NOUN
assc-55937	8	7	,	,	PUNCT
assc-55937	8	8	this	this	DET
assc-55937	8	9	article	article	NOUN
assc-55937	8	10	aims	aim	VERB
assc-55937	8	11	to	to	PART
assc-55937	8	12	provide	provide	VERB
assc-55937	8	13	valuable	valuable	ADJ
assc-55937	8	14	references	reference	NOUN
assc-55937	8	15	for	for	ADP
assc-55937	8	16	enterprises	enterprise	NOUN
assc-55937	8	17	in	in	ADP
assc-55937	8	18	cross	cross	ADJ
assc-55937	8	19	-	-	ADJ
assc-55937	8	20	cultural	cultural	ADJ
assc-55937	8	21	marketing	marketing	NOUN
assc-55937	8	22	.	.	PUNCT
assc-55937	9	1	keywords	keyword	VERB
assc-55937	9	2	international	international	ADJ
assc-55937	9	3	marketing	marketing	NOUN
assc-55937	9	4	,	,	PUNCT
assc-55937	9	5	cross	cross	ADJ
assc-55937	9	6	-	-	ADJ
assc-55937	9	7	cultural	cultural	ADJ
assc-55937	9	8	environment	environment	NOUN
assc-55937	9	9	,	,	PUNCT
assc-55937	9	10	marketing	marketing	NOUN
assc-55937	9	11	strategy	strategy	NOUN
assc-55937	9	12	,	,	PUNCT
assc-55937	9	13	cultural	cultural	ADJ
assc-55937	9	14	adjustment	adjustment	NOUN
assc-55937	9	15	1	1	NUM
assc-55937	9	16	.	.	PUNCT
assc-55937	10	1	introduction	introduction	NOUN
assc-55937	10	2	in	in	ADP
assc-55937	10	3	today	today	NOUN
assc-55937	10	4	's	's	PART
assc-55937	10	5	deepening	deepen	VERB
assc-55937	10	6	globalization	globalization	NOUN
assc-55937	10	7	,	,	PUNCT
assc-55937	10	8	enterprises	enterprise	NOUN
assc-55937	10	9	are	be	AUX
assc-55937	10	10	no	no	ADV
assc-55937	10	11	longer	long	ADV
assc-55937	10	12	confined	confine	VERB
assc-55937	10	13	to	to	ADP
assc-55937	10	14	their	their	PRON
assc-55937	10	15	home	home	NOUN
assc-55937	10	16	markets	market	NOUN
assc-55937	10	17	,	,	PUNCT
assc-55937	10	18	but	but	CCONJ
assc-55937	10	19	actively	actively	ADV
assc-55937	10	20	seek	seek	VERB
assc-55937	10	21	to	to	PART
assc-55937	10	22	expand	expand	VERB
assc-55937	10	23	overseas	overseas	ADJ
assc-55937	10	24	markets	market	NOUN
assc-55937	10	25	.	.	PUNCT
assc-55937	11	1	however	however	ADV
assc-55937	11	2	,	,	PUNCT
assc-55937	11	3	there	there	PRON
assc-55937	11	4	are	be	VERB
assc-55937	11	5	significant	significant	ADJ
assc-55937	11	6	cultural	cultural	ADJ
assc-55937	11	7	differences	difference	NOUN
assc-55937	11	8	between	between	ADP
assc-55937	11	9	different	different	ADJ
assc-55937	11	10	countries	country	NOUN
assc-55937	11	11	and	and	CCONJ
assc-55937	11	12	regions	region	NOUN
assc-55937	11	13	,	,	PUNCT
assc-55937	11	14	and	and	CCONJ
assc-55937	11	15	these	these	DET
assc-55937	11	16	differences	difference	NOUN
assc-55937	11	17	have	have	VERB
assc-55937	11	18	a	a	DET
assc-55937	11	19	profound	profound	ADJ
assc-55937	11	20	impact	impact	NOUN
assc-55937	11	21	on	on	ADP
assc-55937	11	22	the	the	DET
assc-55937	11	23	international	international	ADJ
assc-55937	11	24	marketing	marketing	NOUN
assc-55937	11	25	strategies	strategy	NOUN
assc-55937	11	26	of	of	ADP
assc-55937	11	27	enterprises	enterprise	NOUN
assc-55937	11	28	.	.	PUNCT
assc-55937	12	1	cross	cross	ADJ
assc-55937	12	2	-	-	ADJ
assc-55937	12	3	cultural	cultural	ADJ
assc-55937	12	4	marketing	marketing	NOUN
assc-55937	12	5	has	have	AUX
assc-55937	12	6	become	become	VERB
assc-55937	12	7	one	one	NUM
assc-55937	12	8	of	of	ADP
assc-55937	12	9	the	the	DET
assc-55937	12	10	key	key	ADJ
assc-55937	12	11	factors	factor	NOUN
assc-55937	12	12	in	in	ADP
assc-55937	12	13	whether	whether	SCONJ
assc-55937	12	14	enterprises	enterprise	NOUN
assc-55937	12	15	can	can	AUX
assc-55937	12	16	successfully	successfully	ADV
assc-55937	12	17	enter	enter	VERB
assc-55937	12	18	and	and	CCONJ
assc-55937	12	19	occupy	occupy	VERB
assc-55937	12	20	international	international	ADJ
assc-55937	12	21	markets	market	NOUN
assc-55937	12	22	.	.	PUNCT
assc-55937	13	1	therefore	therefore	ADV
assc-55937	13	2	,	,	PUNCT
assc-55937	13	3	it	it	PRON
assc-55937	13	4	is	be	AUX
assc-55937	13	5	of	of	ADP
assc-55937	13	6	great	great	ADJ
assc-55937	13	7	practical	practical	ADJ
assc-55937	13	8	significance	significance	NOUN
assc-55937	13	9	to	to	PART
assc-55937	13	10	study	study	VERB
assc-55937	13	11	the	the	DET
assc-55937	13	12	application	application	NOUN
assc-55937	13	13	and	and	CCONJ
assc-55937	13	14	adjustment	adjustment	NOUN
assc-55937	13	15	of	of	ADP
assc-55937	13	16	international	international	ADJ
assc-55937	13	17	marketing	marketing	NOUN
assc-55937	13	18	strategy	strategy	NOUN
assc-55937	13	19	in	in	ADP
assc-55937	13	20	cross	cross	ADJ
assc-55937	13	21	-	-	ADJ
assc-55937	13	22	cultural	cultural	ADJ
assc-55937	13	23	environment	environment	NOUN
assc-55937	13	24	.	.	PUNCT
assc-55937	14	1	www.scholink.org/ojs/index.php/assc	www.scholink.org/ojs/index.php/assc	PROPN
assc-55937	14	2	advances	advance	VERB
assc-55937	14	3	in	in	ADP
assc-55937	14	4	social	social	ADJ
assc-55937	14	5	science	science	NOUN
assc-55937	14	6	and	and	CCONJ
assc-55937	14	7	culture	culture	NOUN
assc-55937	14	8	vol	vol	NOUN
assc-55937	14	9	.	.	PROPN
assc-55937	15	1	7	7	NUM
assc-55937	15	2	no	no	NOUN
assc-55937	15	3	.	.	NOUN
assc-55937	15	4	2	2	NUM
assc-55937	15	5	,	,	PUNCT
assc-55937	15	6	2025	2025	NUM
assc-55937	15	7	published	publish	VERB
assc-55937	15	8	by	by	ADP
assc-55937	15	9	scholink	scholink	PROPN
assc-55937	15	10	inc	inc	PROPN
assc-55937	15	11	.	.	PROPN
assc-55937	15	12	92	92	NUM
assc-55937	15	13	2	2	NUM
assc-55937	15	14	.	.	PUNCT
assc-55937	15	15	background	background	NOUN
assc-55937	15	16	and	and	CCONJ
assc-55937	15	17	significance	significance	NOUN
assc-55937	15	18	of	of	ADP
assc-55937	15	19	cross	cross	ADJ
assc-55937	15	20	-	-	ADJ
assc-55937	15	21	cultural	cultural	ADJ
assc-55937	15	22	marketing	marketing	NOUN
assc-55937	15	23	2.1	2.1	NUM
assc-55937	15	24	background	background	NOUN
assc-55937	15	25	of	of	ADP
assc-55937	15	26	cross	cross	ADJ
assc-55937	15	27	-	-	ADJ
assc-55937	15	28	cultural	cultural	ADJ
assc-55937	15	29	marketing	marketing	NOUN
assc-55937	15	30	in	in	ADP
assc-55937	15	31	the	the	DET
assc-55937	15	32	rapid	rapid	ADJ
assc-55937	15	33	development	development	NOUN
assc-55937	15	34	of	of	ADP
assc-55937	15	35	the	the	DET
assc-55937	15	36	electronic	electronic	ADJ
assc-55937	15	37	information	information	NOUN
assc-55937	15	38	age	age	NOUN
assc-55937	15	39	,	,	PUNCT
assc-55937	15	40	global	global	ADJ
assc-55937	15	41	information	information	NOUN
assc-55937	15	42	exchange	exchange	NOUN
assc-55937	15	43	is	be	AUX
assc-55937	15	44	taking	take	VERB
assc-55937	15	45	place	place	NOUN
assc-55937	15	46	at	at	ADP
assc-55937	15	47	an	an	DET
assc-55937	15	48	unprecedented	unprecedented	ADJ
assc-55937	15	49	speed	speed	NOUN
assc-55937	15	50	.	.	PUNCT
assc-55937	16	1	the	the	DET
assc-55937	16	2	widespread	widespread	ADJ
assc-55937	16	3	popularization	popularization	NOUN
assc-55937	16	4	of	of	ADP
assc-55937	16	5	the	the	DET
assc-55937	16	6	internet	internet	NOUN
assc-55937	16	7	,	,	PUNCT
assc-55937	16	8	the	the	DET
assc-55937	16	9	vigorous	vigorous	ADJ
assc-55937	16	10	rise	rise	NOUN
assc-55937	16	11	of	of	ADP
assc-55937	16	12	social	social	ADJ
assc-55937	16	13	media	medium	NOUN
assc-55937	16	14	and	and	CCONJ
assc-55937	16	15	the	the	DET
assc-55937	16	16	continuous	continuous	ADJ
assc-55937	16	17	progress	progress	NOUN
assc-55937	16	18	of	of	ADP
assc-55937	16	19	digital	digital	ADJ
assc-55937	16	20	technology	technology	NOUN
assc-55937	16	21	have	have	AUX
assc-55937	16	22	jointly	jointly	ADV
assc-55937	16	23	constructed	construct	VERB
assc-55937	16	24	an	an	DET
assc-55937	16	25	information	information	NOUN
assc-55937	16	26	dissemination	dissemination	NOUN
assc-55937	16	27	network	network	NOUN
assc-55937	16	28	that	that	PRON
assc-55937	16	29	transcends	transcend	VERB
assc-55937	16	30	national	national	ADJ
assc-55937	16	31	boundaries	boundary	NOUN
assc-55937	16	32	and	and	CCONJ
assc-55937	16	33	changes	change	NOUN
assc-55937	16	34	rapidly	rapidly	ADV
assc-55937	16	35	.	.	PUNCT
assc-55937	17	1	against	against	ADP
assc-55937	17	2	this	this	DET
assc-55937	17	3	background	background	NOUN
assc-55937	17	4	,	,	PUNCT
assc-55937	17	5	the	the	DET
assc-55937	17	6	wave	wave	NOUN
assc-55937	17	7	of	of	ADP
assc-55937	17	8	economic	economic	ADJ
assc-55937	17	9	globalization	globalization	NOUN
assc-55937	17	10	is	be	AUX
assc-55937	17	11	surging	surge	VERB
assc-55937	17	12	,	,	PUNCT
assc-55937	17	13	and	and	CCONJ
assc-55937	17	14	economic	economic	ADJ
assc-55937	17	15	ties	tie	NOUN
assc-55937	17	16	between	between	ADP
assc-55937	17	17	countries	country	NOUN
assc-55937	17	18	are	be	AUX
assc-55937	17	19	becoming	become	VERB
assc-55937	17	20	increasingly	increasingly	ADV
assc-55937	17	21	close	close	ADJ
assc-55937	17	22	,	,	PUNCT
assc-55937	17	23	with	with	ADP
assc-55937	17	24	frequent	frequent	ADJ
assc-55937	17	25	trade	trade	NOUN
assc-55937	17	26	exchanges	exchange	NOUN
assc-55937	17	27	and	and	CCONJ
assc-55937	17	28	deepening	deepen	VERB
assc-55937	17	29	investment	investment	NOUN
assc-55937	17	30	cooperation	cooperation	NOUN
assc-55937	17	31	,	,	PUNCT
assc-55937	17	32	forming	form	VERB
assc-55937	17	33	a	a	DET
assc-55937	17	34	globally	globally	ADV
assc-55937	17	35	integrated	integrate	VERB
assc-55937	17	36	economic	economic	ADJ
assc-55937	17	37	pattern	pattern	NOUN
assc-55937	17	38	.	.	PUNCT
assc-55937	18	1	as	as	ADP
assc-55937	18	2	an	an	DET
assc-55937	18	3	important	important	ADJ
assc-55937	18	4	promoter	promoter	NOUN
assc-55937	18	5	and	and	CCONJ
assc-55937	18	6	participant	participant	NOUN
assc-55937	18	7	of	of	ADP
assc-55937	18	8	economic	economic	ADJ
assc-55937	18	9	globalization	globalization	NOUN
assc-55937	18	10	,	,	PUNCT
assc-55937	18	11	multinational	multinational	ADJ
assc-55937	18	12	enterprises	enterprise	NOUN
assc-55937	18	13	have	have	AUX
assc-55937	18	14	continued	continue	VERB
assc-55937	18	15	to	to	PART
assc-55937	18	16	increase	increase	VERB
assc-55937	18	17	in	in	ADP
assc-55937	18	18	number	number	NOUN
assc-55937	18	19	and	and	CCONJ
assc-55937	18	20	expand	expand	VERB
assc-55937	18	21	in	in	ADP
assc-55937	18	22	scale	scale	NOUN
assc-55937	18	23	,	,	PUNCT
assc-55937	18	24	and	and	CCONJ
assc-55937	18	25	their	their	PRON
assc-55937	18	26	business	business	NOUN
assc-55937	18	27	scope	scope	NOUN
assc-55937	18	28	has	have	AUX
assc-55937	18	29	crossed	cross	VERB
assc-55937	18	30	many	many	ADJ
assc-55937	18	31	countries	country	NOUN
assc-55937	18	32	and	and	CCONJ
assc-55937	18	33	regions	region	NOUN
assc-55937	18	34	.	.	PUNCT
assc-55937	19	1	however	however	ADV
assc-55937	19	2	,	,	PUNCT
assc-55937	19	3	multinational	multinational	ADJ
assc-55937	19	4	enterprises	enterprise	NOUN
assc-55937	19	5	face	face	VERB
assc-55937	19	6	many	many	ADJ
assc-55937	19	7	challenges	challenge	NOUN
assc-55937	19	8	when	when	SCONJ
assc-55937	19	9	entering	enter	VERB
assc-55937	19	10	new	new	ADJ
assc-55937	19	11	markets	market	NOUN
assc-55937	19	12	,	,	PUNCT
assc-55937	19	13	among	among	ADP
assc-55937	19	14	which	which	PRON
assc-55937	19	15	cultural	cultural	ADJ
assc-55937	19	16	differences	difference	NOUN
assc-55937	19	17	are	be	AUX
assc-55937	19	18	the	the	DET
assc-55937	19	19	most	most	ADV
assc-55937	19	20	significant	significant	ADJ
assc-55937	19	21	and	and	CCONJ
assc-55937	19	22	complex	complex	ADJ
assc-55937	19	23	one	one	NUM
assc-55937	19	24	.	.	PUNCT
assc-55937	20	1	consumers	consumer	NOUN
assc-55937	20	2	in	in	ADP
assc-55937	20	3	different	different	ADJ
assc-55937	20	4	countries	country	NOUN
assc-55937	20	5	have	have	VERB
assc-55937	20	6	unique	unique	ADJ
assc-55937	20	7	cultural	cultural	ADJ
assc-55937	20	8	backgrounds	background	NOUN
assc-55937	20	9	,	,	PUNCT
assc-55937	20	10	values	value	NOUN
assc-55937	20	11	,	,	PUNCT
assc-55937	20	12	consumption	consumption	NOUN
assc-55937	20	13	habits	habit	NOUN
assc-55937	20	14	and	and	CCONJ
assc-55937	20	15	aesthetic	aesthetic	ADJ
assc-55937	20	16	preferences	preference	NOUN
assc-55937	20	17	,	,	PUNCT
assc-55937	20	18	and	and	CCONJ
assc-55937	20	19	these	these	DET
assc-55937	20	20	differences	difference	NOUN
assc-55937	20	21	constitute	constitute	VERB
assc-55937	20	22	important	important	ADJ
assc-55937	20	23	factors	factor	NOUN
assc-55937	20	24	that	that	PRON
assc-55937	20	25	must	must	AUX
assc-55937	20	26	be	be	AUX
assc-55937	20	27	taken	take	VERB
assc-55937	20	28	into	into	ADP
assc-55937	20	29	account	account	NOUN
assc-55937	20	30	when	when	SCONJ
assc-55937	20	31	developing	develop	VERB
assc-55937	20	32	marketing	marketing	NOUN
assc-55937	20	33	strategies	strategy	NOUN
assc-55937	20	34	.	.	PUNCT
assc-55937	21	1	to	to	PART
assc-55937	21	2	meet	meet	VERB
assc-55937	21	3	this	this	DET
assc-55937	21	4	challenge	challenge	NOUN
assc-55937	21	5	,	,	PUNCT
assc-55937	21	6	cross	cross	ADJ
assc-55937	21	7	-	-	ADJ
assc-55937	21	8	cultural	cultural	ADJ
assc-55937	21	9	marketing	marketing	NOUN
assc-55937	21	10	has	have	AUX
assc-55937	21	11	emerged	emerge	VERB
assc-55937	21	12	.	.	PUNCT
assc-55937	22	1	cross	cross	ADJ
assc-55937	22	2	-	-	ADJ
assc-55937	22	3	cultural	cultural	ADJ
assc-55937	22	4	marketing	marketing	NOUN
assc-55937	22	5	is	be	AUX
assc-55937	22	6	a	a	DET
assc-55937	22	7	marketing	marketing	NOUN
assc-55937	22	8	strategy	strategy	NOUN
assc-55937	22	9	aimed	aim	VERB
assc-55937	22	10	at	at	ADP
assc-55937	22	11	adapting	adapt	VERB
assc-55937	22	12	to	to	ADP
assc-55937	22	13	and	and	CCONJ
assc-55937	22	14	respecting	respect	VERB
assc-55937	22	15	the	the	DET
assc-55937	22	16	cultural	cultural	ADJ
assc-55937	22	17	differences	difference	NOUN
assc-55937	22	18	of	of	ADP
assc-55937	22	19	the	the	DET
assc-55937	22	20	target	target	NOUN
assc-55937	22	21	market	market	NOUN
assc-55937	22	22	,	,	PUNCT
assc-55937	22	23	which	which	PRON
assc-55937	22	24	requires	require	VERB
assc-55937	22	25	enterprises	enterprise	NOUN
assc-55937	22	26	to	to	PART
assc-55937	22	27	deeply	deeply	ADV
assc-55937	22	28	understand	understand	VERB
assc-55937	22	29	and	and	CCONJ
assc-55937	22	30	adapt	adapt	VERB
assc-55937	22	31	to	to	ADP
assc-55937	22	32	the	the	DET
assc-55937	22	33	local	local	ADJ
assc-55937	22	34	cultural	cultural	ADJ
assc-55937	22	35	environment	environment	NOUN
assc-55937	22	36	when	when	SCONJ
assc-55937	22	37	entering	enter	VERB
assc-55937	22	38	a	a	DET
assc-55937	22	39	new	new	ADJ
assc-55937	22	40	market	market	NOUN
assc-55937	22	41	to	to	PART
assc-55937	22	42	ensure	ensure	VERB
assc-55937	22	43	the	the	DET
assc-55937	22	44	effectiveness	effectiveness	NOUN
assc-55937	22	45	and	and	CCONJ
assc-55937	22	46	relevance	relevance	NOUN
assc-55937	22	47	of	of	ADP
assc-55937	22	48	marketing	marketing	NOUN
assc-55937	22	49	strategies	strategy	NOUN
assc-55937	22	50	.	.	PUNCT
assc-55937	23	1	cross	cross	ADJ
assc-55937	23	2	-	-	ADJ
assc-55937	23	3	cultural	cultural	ADJ
assc-55937	23	4	marketing	marketing	NOUN
assc-55937	23	5	is	be	AUX
assc-55937	23	6	not	not	PART
assc-55937	23	7	only	only	ADV
assc-55937	23	8	a	a	DET
assc-55937	23	9	test	test	NOUN
assc-55937	23	10	of	of	ADP
assc-55937	23	11	an	an	DET
assc-55937	23	12	enterprise	enterprise	NOUN
assc-55937	23	13	's	's	PART
assc-55937	23	14	international	international	ADJ
assc-55937	23	15	management	management	NOUN
assc-55937	23	16	ability	ability	NOUN
assc-55937	23	17	,	,	PUNCT
assc-55937	23	18	but	but	CCONJ
assc-55937	23	19	also	also	ADV
assc-55937	23	20	one	one	NUM
assc-55937	23	21	of	of	ADP
assc-55937	23	22	the	the	DET
assc-55937	23	23	key	key	ADJ
assc-55937	23	24	strategies	strategy	NOUN
assc-55937	23	25	for	for	SCONJ
assc-55937	23	26	enterprises	enterprise	NOUN
assc-55937	23	27	to	to	PART
assc-55937	23	28	succeed	succeed	VERB
assc-55937	23	29	in	in	ADP
assc-55937	23	30	the	the	DET
assc-55937	23	31	international	international	ADJ
assc-55937	23	32	market	market	NOUN
assc-55937	23	33	.	.	PUNCT
assc-55937	24	1	2.2	2.2	NUM
assc-55937	24	2	the	the	DET
assc-55937	24	3	significance	significance	NOUN
assc-55937	24	4	of	of	ADP
assc-55937	24	5	cross	cross	ADJ
assc-55937	24	6	-	-	ADJ
assc-55937	24	7	cultural	cultural	ADJ
assc-55937	24	8	marketing	marketing	NOUN
assc-55937	24	9	the	the	DET
assc-55937	24	10	significance	significance	NOUN
assc-55937	24	11	of	of	ADP
assc-55937	24	12	cross	cross	ADJ
assc-55937	24	13	-	-	ADJ
assc-55937	24	14	cultural	cultural	ADJ
assc-55937	24	15	marketing	marketing	NOUN
assc-55937	24	16	for	for	ADP
assc-55937	24	17	enterprises	enterprise	NOUN
assc-55937	24	18	is	be	AUX
assc-55937	24	19	far	far	ADV
assc-55937	24	20	-	-	PUNCT
assc-55937	24	21	reaching	reach	VERB
assc-55937	24	22	and	and	CCONJ
assc-55937	24	23	multi	multi	ADJ
assc-55937	24	24	-	-	ADJ
assc-55937	24	25	faceted	faceted	ADJ
assc-55937	24	26	.	.	PUNCT
assc-55937	25	1	first	first	ADV
assc-55937	25	2	of	of	ADP
assc-55937	25	3	all	all	PRON
assc-55937	25	4	,	,	PUNCT
assc-55937	25	5	it	it	PRON
assc-55937	25	6	helps	help	VERB
assc-55937	25	7	enterprises	enterprise	NOUN
assc-55937	25	8	to	to	PART
assc-55937	25	9	expand	expand	VERB
assc-55937	25	10	overseas	overseas	ADJ
assc-55937	25	11	markets	market	NOUN
assc-55937	25	12	and	and	CCONJ
assc-55937	25	13	increase	increase	VERB
assc-55937	25	14	sales	sale	NOUN
assc-55937	25	15	and	and	CCONJ
assc-55937	25	16	profits	profit	NOUN
assc-55937	25	17	.	.	PUNCT
assc-55937	26	1	through	through	ADP
assc-55937	26	2	a	a	DET
assc-55937	26	3	deep	deep	ADJ
assc-55937	26	4	understanding	understanding	NOUN
assc-55937	26	5	of	of	ADP
assc-55937	26	6	the	the	DET
assc-55937	26	7	cultural	cultural	ADJ
assc-55937	26	8	characteristics	characteristic	NOUN
assc-55937	26	9	of	of	ADP
assc-55937	26	10	the	the	DET
assc-55937	26	11	target	target	NOUN
assc-55937	26	12	market	market	NOUN
assc-55937	26	13	,	,	PUNCT
assc-55937	26	14	enterprises	enterprise	NOUN
assc-55937	26	15	can	can	AUX
assc-55937	26	16	formulate	formulate	VERB
assc-55937	26	17	marketing	marketing	NOUN
assc-55937	26	18	strategies	strategy	NOUN
assc-55937	26	19	that	that	PRON
assc-55937	26	20	are	be	AUX
assc-55937	26	21	closer	close	ADJ
assc-55937	26	22	to	to	ADP
assc-55937	26	23	the	the	DET
assc-55937	26	24	needs	need	NOUN
assc-55937	26	25	of	of	ADP
assc-55937	26	26	local	local	ADJ
assc-55937	26	27	consumers	consumer	NOUN
assc-55937	26	28	and	and	CCONJ
assc-55937	26	29	improve	improve	VERB
assc-55937	26	30	the	the	DET
assc-55937	26	31	market	market	NOUN
assc-55937	26	32	acceptance	acceptance	NOUN
assc-55937	26	33	and	and	CCONJ
assc-55937	26	34	satisfaction	satisfaction	NOUN
assc-55937	26	35	of	of	ADP
assc-55937	26	36	their	their	PRON
assc-55937	26	37	products	product	NOUN
assc-55937	26	38	.	.	PUNCT
assc-55937	27	1	this	this	DET
assc-55937	27	2	customized	customize	VERB
assc-55937	27	3	marketing	marketing	NOUN
assc-55937	27	4	strategy	strategy	NOUN
assc-55937	27	5	can	can	AUX
assc-55937	27	6	better	well	ADV
assc-55937	27	7	meet	meet	VERB
assc-55937	27	8	the	the	DET
assc-55937	27	9	needs	need	NOUN
assc-55937	27	10	of	of	ADP
assc-55937	27	11	consumers	consumer	NOUN
assc-55937	27	12	,	,	PUNCT
assc-55937	27	13	thus	thus	ADV
assc-55937	27	14	winning	win	VERB
assc-55937	27	15	the	the	DET
assc-55937	27	16	favor	favor	NOUN
assc-55937	27	17	and	and	CCONJ
assc-55937	27	18	trust	trust	NOUN
assc-55937	27	19	of	of	ADP
assc-55937	27	20	more	more	ADJ
assc-55937	27	21	consumers	consumer	NOUN
assc-55937	27	22	,	,	PUNCT
assc-55937	27	23	which	which	PRON
assc-55937	27	24	in	in	ADP
assc-55937	27	25	turn	turn	NOUN
assc-55937	27	26	increases	increase	VERB
assc-55937	27	27	the	the	DET
assc-55937	27	28	enterprise	enterprise	NOUN
assc-55937	27	29	's	's	PART
assc-55937	27	30	share	share	NOUN
assc-55937	27	31	in	in	ADP
assc-55937	27	32	the	the	DET
assc-55937	27	33	local	local	ADJ
assc-55937	27	34	market	market	NOUN
assc-55937	27	35	and	and	CCONJ
assc-55937	27	36	brings	bring	VERB
assc-55937	27	37	considerable	considerable	ADJ
assc-55937	27	38	economic	economic	ADJ
assc-55937	27	39	benefits	benefit	NOUN
assc-55937	27	40	.	.	PUNCT
assc-55937	28	1	cross	cross	ADJ
assc-55937	28	2	-	-	ADJ
assc-55937	28	3	cultural	cultural	ADJ
assc-55937	28	4	marketing	marketing	NOUN
assc-55937	28	5	can	can	AUX
assc-55937	28	6	enhance	enhance	VERB
assc-55937	28	7	the	the	DET
assc-55937	28	8	international	international	ADJ
assc-55937	28	9	competitiveness	competitiveness	NOUN
assc-55937	28	10	and	and	CCONJ
assc-55937	28	11	brand	brand	NOUN
assc-55937	28	12	image	image	NOUN
assc-55937	28	13	of	of	ADP
assc-55937	28	14	enterprises	enterprise	NOUN
assc-55937	28	15	.	.	PUNCT
assc-55937	29	1	in	in	ADP
assc-55937	29	2	the	the	DET
assc-55937	29	3	globalized	globalized	ADJ
assc-55937	29	4	market	market	NOUN
assc-55937	29	5	competition	competition	NOUN
assc-55937	29	6	,	,	PUNCT
assc-55937	29	7	enterprises	enterprise	NOUN
assc-55937	29	8	must	must	AUX
assc-55937	29	9	have	have	VERB
assc-55937	29	10	the	the	DET
assc-55937	29	11	ability	ability	NOUN
assc-55937	29	12	of	of	ADP
assc-55937	29	13	cross	cross	ADJ
assc-55937	29	14	-	-	ADJ
assc-55937	29	15	cultural	cultural	ADJ
assc-55937	29	16	marketing	marketing	NOUN
assc-55937	29	17	if	if	SCONJ
assc-55937	29	18	they	they	PRON
assc-55937	29	19	want	want	VERB
assc-55937	29	20	to	to	PART
assc-55937	29	21	stand	stand	VERB
assc-55937	29	22	out	out	ADP
assc-55937	29	23	.	.	PUNCT
assc-55937	30	1	successful	successful	ADJ
assc-55937	30	2	cross	cross	ADJ
assc-55937	30	3	-	-	ADJ
assc-55937	30	4	cultural	cultural	ADJ
assc-55937	30	5	marketing	marketing	NOUN
assc-55937	30	6	not	not	PART
assc-55937	30	7	only	only	ADV
assc-55937	30	8	demonstrates	demonstrate	VERB
assc-55937	30	9	the	the	DET
assc-55937	30	10	enterprise	enterprise	NOUN
assc-55937	30	11	's	's	PART
assc-55937	30	12	international	international	ADJ
assc-55937	30	13	vision	vision	NOUN
assc-55937	30	14	and	and	CCONJ
assc-55937	30	15	cross	cross	ADJ
assc-55937	30	16	-	-	ADJ
assc-55937	30	17	cultural	cultural	ADJ
assc-55937	30	18	communication	communication	NOUN
assc-55937	30	19	ability	ability	NOUN
assc-55937	30	20	,	,	PUNCT
assc-55937	30	21	but	but	CCONJ
assc-55937	30	22	also	also	ADV
assc-55937	30	23	establishes	establish	VERB
assc-55937	30	24	a	a	DET
assc-55937	30	25	good	good	ADJ
assc-55937	30	26	international	international	ADJ
assc-55937	30	27	brand	brand	NOUN
assc-55937	30	28	image	image	NOUN
assc-55937	30	29	and	and	CCONJ
assc-55937	30	30	enhances	enhance	VERB
assc-55937	30	31	the	the	DET
assc-55937	30	32	enterprise	enterprise	NOUN
assc-55937	30	33	's	's	PART
assc-55937	30	34	popularity	popularity	NOUN
assc-55937	30	35	and	and	CCONJ
assc-55937	30	36	influence	influence	NOUN
assc-55937	30	37	in	in	ADP
assc-55937	30	38	the	the	DET
assc-55937	30	39	global	global	ADJ
assc-55937	30	40	market	market	NOUN
assc-55937	30	41	.	.	PUNCT
assc-55937	31	1	the	the	DET
assc-55937	31	2	enhancement	enhancement	NOUN
assc-55937	31	3	of	of	ADP
assc-55937	31	4	this	this	DET
assc-55937	31	5	brand	brand	NOUN
assc-55937	31	6	image	image	NOUN
assc-55937	31	7	helps	help	VERB
assc-55937	31	8	the	the	DET
assc-55937	31	9	enterprise	enterprise	NOUN
assc-55937	31	10	to	to	PART
assc-55937	31	11	establish	establish	VERB
assc-55937	31	12	a	a	DET
assc-55937	31	13	leading	lead	VERB
assc-55937	31	14	position	position	NOUN
assc-55937	31	15	in	in	ADP
assc-55937	31	16	the	the	DET
assc-55937	31	17	international	international	ADJ
assc-55937	31	18	market	market	NOUN
assc-55937	31	19	and	and	CCONJ
assc-55937	31	20	strengthens	strengthen	VERB
assc-55937	31	21	its	its	PRON
assc-55937	31	22	advantage	advantage	NOUN
assc-55937	31	23	in	in	ADP
assc-55937	31	24	global	global	ADJ
assc-55937	31	25	competition	competition	NOUN
assc-55937	31	26	.	.	PUNCT
assc-55937	32	1	www.scholink.org/ojs/index.php/assc	www.scholink.org/ojs/index.php/assc	PROPN
assc-55937	32	2	advances	advance	VERB
assc-55937	32	3	in	in	ADP
assc-55937	32	4	social	social	ADJ
assc-55937	32	5	science	science	NOUN
assc-55937	32	6	and	and	CCONJ
assc-55937	32	7	culture	culture	NOUN
assc-55937	32	8	vol	vol	NOUN
assc-55937	32	9	.	.	PROPN
assc-55937	33	1	7	7	NUM
assc-55937	33	2	no	no	NOUN
assc-55937	33	3	.	.	NOUN
assc-55937	33	4	2	2	NUM
assc-55937	33	5	,	,	PUNCT
assc-55937	33	6	2025	2025	NUM
assc-55937	33	7	published	publish	VERB
assc-55937	33	8	by	by	ADP
assc-55937	33	9	scholink	scholink	PROPN
assc-55937	33	10	inc	inc	PROPN
assc-55937	33	11	.	.	PROPN
assc-55937	33	12	93	93	NUM
assc-55937	33	13	cross	cross	ADJ
assc-55937	33	14	-	-	ADJ
assc-55937	33	15	cultural	cultural	ADJ
assc-55937	33	16	marketing	marketing	NOUN
assc-55937	33	17	can	can	AUX
assc-55937	33	18	also	also	ADV
assc-55937	33	19	promote	promote	VERB
assc-55937	33	20	the	the	DET
assc-55937	33	21	exchange	exchange	NOUN
assc-55937	33	22	and	and	CCONJ
assc-55937	33	23	integration	integration	NOUN
assc-55937	33	24	of	of	ADP
assc-55937	33	25	different	different	ADJ
assc-55937	33	26	cultures	culture	NOUN
assc-55937	33	27	,	,	PUNCT
assc-55937	33	28	and	and	CCONJ
assc-55937	33	29	promote	promote	VERB
assc-55937	33	30	the	the	DET
assc-55937	33	31	development	development	NOUN
assc-55937	33	32	of	of	ADP
assc-55937	33	33	global	global	ADJ
assc-55937	33	34	cultural	cultural	ADJ
assc-55937	33	35	diversity	diversity	NOUN
assc-55937	33	36	and	and	CCONJ
assc-55937	33	37	inclusiveness	inclusiveness	NOUN
assc-55937	33	38	.	.	PUNCT
assc-55937	34	1	in	in	ADP
assc-55937	34	2	the	the	DET
assc-55937	34	3	process	process	NOUN
assc-55937	34	4	of	of	ADP
assc-55937	34	5	cross	cross	ADJ
assc-55937	34	6	-	-	ADJ
assc-55937	34	7	cultural	cultural	ADJ
assc-55937	34	8	marketing	marketing	NOUN
assc-55937	34	9	,	,	PUNCT
assc-55937	34	10	enterprises	enterprise	NOUN
assc-55937	34	11	need	need	VERB
assc-55937	34	12	to	to	PART
assc-55937	34	13	deeply	deeply	ADV
assc-55937	34	14	understand	understand	VERB
assc-55937	34	15	the	the	DET
assc-55937	34	16	cultural	cultural	ADJ
assc-55937	34	17	characteristics	characteristic	NOUN
assc-55937	34	18	of	of	ADP
assc-55937	34	19	the	the	DET
assc-55937	34	20	target	target	NOUN
assc-55937	34	21	market	market	NOUN
assc-55937	34	22	,	,	PUNCT
assc-55937	34	23	respect	respect	VERB
assc-55937	34	24	local	local	ADJ
assc-55937	34	25	cultural	cultural	ADJ
assc-55937	34	26	practices	practice	NOUN
assc-55937	34	27	and	and	CCONJ
assc-55937	34	28	values	value	NOUN
assc-55937	34	29	,	,	PUNCT
assc-55937	34	30	and	and	CCONJ
assc-55937	34	31	communicate	communicate	VERB
assc-55937	34	32	and	and	CCONJ
assc-55937	34	33	interact	interact	VERB
assc-55937	34	34	with	with	ADP
assc-55937	34	35	local	local	ADJ
assc-55937	34	36	consumers	consumer	NOUN
assc-55937	34	37	in	in	ADP
assc-55937	34	38	an	an	DET
assc-55937	34	39	equal	equal	ADJ
assc-55937	34	40	,	,	PUNCT
assc-55937	34	41	open	open	ADJ
assc-55937	34	42	and	and	CCONJ
assc-55937	34	43	inclusive	inclusive	ADJ
assc-55937	34	44	manner	manner	NOUN
assc-55937	34	45	.	.	PUNCT
assc-55937	35	1	this	this	DET
assc-55937	35	2	cross	cross	ADJ
assc-55937	35	3	-	-	ADJ
assc-55937	35	4	cultural	cultural	ADJ
assc-55937	35	5	interaction	interaction	NOUN
assc-55937	35	6	not	not	PART
assc-55937	35	7	only	only	ADV
assc-55937	35	8	enhances	enhance	VERB
assc-55937	35	9	the	the	DET
assc-55937	35	10	understanding	understanding	NOUN
assc-55937	35	11	and	and	CCONJ
assc-55937	35	12	friendship	friendship	NOUN
assc-55937	35	13	between	between	ADP
assc-55937	35	14	different	different	ADJ
assc-55937	35	15	cultures	culture	NOUN
assc-55937	35	16	,	,	PUNCT
assc-55937	35	17	but	but	CCONJ
assc-55937	35	18	also	also	ADV
assc-55937	35	19	promotes	promote	VERB
assc-55937	35	20	the	the	DET
assc-55937	35	21	development	development	NOUN
assc-55937	35	22	of	of	ADP
assc-55937	35	23	global	global	ADJ
assc-55937	35	24	cultural	cultural	ADJ
assc-55937	35	25	diversity	diversity	NOUN
assc-55937	35	26	and	and	CCONJ
assc-55937	35	27	inclusiveness	inclusiveness	NOUN
assc-55937	35	28	.	.	PUNCT
assc-55937	36	1	through	through	ADP
assc-55937	36	2	cross	cross	ADJ
assc-55937	36	3	-	-	ADJ
assc-55937	36	4	cultural	cultural	ADJ
assc-55937	36	5	marketing	marketing	NOUN
assc-55937	36	6	,	,	PUNCT
assc-55937	36	7	enterprises	enterprise	NOUN
assc-55937	36	8	can	can	AUX
assc-55937	36	9	spread	spread	VERB
assc-55937	36	10	and	and	CCONJ
assc-55937	36	11	exchange	exchange	VERB
assc-55937	36	12	different	different	ADJ
assc-55937	36	13	cultures	culture	NOUN
assc-55937	36	14	globally	globally	ADV
assc-55937	36	15	,	,	PUNCT
assc-55937	36	16	contributing	contribute	VERB
assc-55937	36	17	to	to	ADP
assc-55937	36	18	the	the	DET
assc-55937	36	19	building	building	NOUN
assc-55937	36	20	of	of	ADP
assc-55937	36	21	a	a	DET
assc-55937	36	22	community	community	NOUN
assc-55937	36	23	of	of	ADP
assc-55937	36	24	human	human	ADJ
assc-55937	36	25	destiny	destiny	NOUN
assc-55937	36	26	and	and	CCONJ
assc-55937	36	27	promoting	promote	VERB
assc-55937	36	28	the	the	DET
assc-55937	36	29	prosperity	prosperity	NOUN
assc-55937	36	30	and	and	CCONJ
assc-55937	36	31	development	development	NOUN
assc-55937	36	32	of	of	ADP
assc-55937	36	33	global	global	ADJ
assc-55937	36	34	culture	culture	NOUN
assc-55937	36	35	.	.	PUNCT
assc-55937	37	1	3	3	X
assc-55937	37	2	.	.	X
assc-55937	37	3	international	international	ADJ
assc-55937	37	4	marketing	marketing	NOUN
assc-55937	37	5	strategy	strategy	NOUN
assc-55937	37	6	in	in	ADP
assc-55937	37	7	cross	cross	ADJ
assc-55937	37	8	-	-	ADJ
assc-55937	37	9	cultural	cultural	ADJ
assc-55937	37	10	environment	environment	NOUN
assc-55937	37	11	3.1	3.1	NUM
assc-55937	37	12	adjustment	adjustment	NOUN
assc-55937	37	13	of	of	ADP
assc-55937	37	14	product	product	NOUN
assc-55937	37	15	strategy	strategy	NOUN
assc-55937	37	16	3.1.1	3.1.1	NUM
assc-55937	37	17	product	product	NOUN
assc-55937	37	18	design	design	NOUN
assc-55937	37	19	and	and	CCONJ
assc-55937	37	20	function	function	NOUN
assc-55937	37	21	in	in	ADP
assc-55937	37	22	cross	cross	ADJ
assc-55937	37	23	-	-	ADJ
assc-55937	37	24	cultural	cultural	ADJ
assc-55937	37	25	marketing	marketing	NOUN
assc-55937	37	26	,	,	PUNCT
assc-55937	37	27	the	the	DET
assc-55937	37	28	adjustment	adjustment	NOUN
assc-55937	37	29	of	of	ADP
assc-55937	37	30	product	product	NOUN
assc-55937	37	31	strategy	strategy	NOUN
assc-55937	37	32	is	be	AUX
assc-55937	37	33	the	the	DET
assc-55937	37	34	first	first	ADJ
assc-55937	37	35	task	task	NOUN
assc-55937	37	36	.	.	PUNCT
assc-55937	38	1	consumers	consumer	NOUN
assc-55937	38	2	in	in	ADP
assc-55937	38	3	different	different	ADJ
assc-55937	38	4	cultures	culture	NOUN
assc-55937	38	5	have	have	VERB
assc-55937	38	6	different	different	ADJ
assc-55937	38	7	needs	need	NOUN
assc-55937	38	8	and	and	CCONJ
assc-55937	38	9	preferences	preference	NOUN
assc-55937	38	10	for	for	ADP
assc-55937	38	11	products	product	NOUN
assc-55937	38	12	.	.	PUNCT
assc-55937	39	1	therefore	therefore	ADV
assc-55937	39	2	,	,	PUNCT
assc-55937	39	3	enterprises	enterprise	NOUN
assc-55937	39	4	need	need	VERB
assc-55937	39	5	to	to	PART
assc-55937	39	6	localize	localize	VERB
assc-55937	39	7	the	the	DET
assc-55937	39	8	design	design	NOUN
assc-55937	39	9	of	of	ADP
assc-55937	39	10	products	product	NOUN
assc-55937	39	11	to	to	PART
assc-55937	39	12	meet	meet	VERB
assc-55937	39	13	the	the	DET
assc-55937	39	14	needs	need	NOUN
assc-55937	39	15	of	of	ADP
assc-55937	39	16	local	local	ADJ
assc-55937	39	17	consumers	consumer	NOUN
assc-55937	39	18	.	.	PUNCT
assc-55937	40	1	for	for	ADP
assc-55937	40	2	example	example	NOUN
assc-55937	40	3	,	,	PUNCT
assc-55937	40	4	in	in	ADP
assc-55937	40	5	terms	term	NOUN
assc-55937	40	6	of	of	ADP
assc-55937	40	7	product	product	NOUN
assc-55937	40	8	design	design	NOUN
assc-55937	40	9	,	,	PUNCT
assc-55937	40	10	enterprises	enterprise	NOUN
assc-55937	40	11	need	need	VERB
assc-55937	40	12	to	to	PART
assc-55937	40	13	take	take	VERB
assc-55937	40	14	into	into	ADP
assc-55937	40	15	account	account	NOUN
assc-55937	40	16	the	the	DET
assc-55937	40	17	cultural	cultural	ADJ
assc-55937	40	18	characteristics	characteristic	NOUN
assc-55937	40	19	and	and	CCONJ
assc-55937	40	20	aesthetic	aesthetic	ADJ
assc-55937	40	21	concepts	concept	NOUN
assc-55937	40	22	of	of	ADP
assc-55937	40	23	the	the	DET
assc-55937	40	24	target	target	NOUN
assc-55937	40	25	market	market	NOUN
assc-55937	40	26	.	.	PUNCT
assc-55937	41	1	when	when	SCONJ
assc-55937	41	2	launching	launch	VERB
assc-55937	41	3	new	new	ADJ
assc-55937	41	4	products	product	NOUN
assc-55937	41	5	,	,	PUNCT
assc-55937	41	6	some	some	DET
assc-55937	41	7	international	international	ADJ
assc-55937	41	8	brands	brand	NOUN
assc-55937	41	9	will	will	AUX
assc-55937	41	10	customize	customize	VERB
assc-55937	41	11	their	their	PRON
assc-55937	41	12	designs	design	NOUN
assc-55937	41	13	for	for	ADP
assc-55937	41	14	markets	market	NOUN
assc-55937	41	15	in	in	ADP
assc-55937	41	16	different	different	ADJ
assc-55937	41	17	countries	country	NOUN
assc-55937	41	18	to	to	PART
assc-55937	41	19	meet	meet	VERB
assc-55937	41	20	the	the	DET
assc-55937	41	21	aesthetics	aesthetic	NOUN
assc-55937	41	22	and	and	CCONJ
assc-55937	41	23	habits	habit	NOUN
assc-55937	41	24	of	of	ADP
assc-55937	41	25	local	local	ADJ
assc-55937	41	26	consumers	consumer	NOUN
assc-55937	41	27	.	.	PUNCT
assc-55937	42	1	in	in	ADP
assc-55937	42	2	addition	addition	NOUN
assc-55937	42	3	to	to	ADP
assc-55937	42	4	the	the	DET
assc-55937	42	5	appearance	appearance	NOUN
assc-55937	42	6	design	design	NOUN
assc-55937	42	7	,	,	PUNCT
assc-55937	42	8	the	the	DET
assc-55937	42	9	function	function	NOUN
assc-55937	42	10	of	of	ADP
assc-55937	42	11	the	the	DET
assc-55937	42	12	product	product	NOUN
assc-55937	42	13	also	also	ADV
assc-55937	42	14	needs	need	VERB
assc-55937	42	15	to	to	PART
assc-55937	42	16	be	be	AUX
assc-55937	42	17	adjusted	adjust	VERB
assc-55937	42	18	according	accord	VERB
assc-55937	42	19	to	to	ADP
assc-55937	42	20	the	the	DET
assc-55937	42	21	cultural	cultural	ADJ
assc-55937	42	22	characteristics	characteristic	NOUN
assc-55937	42	23	of	of	ADP
assc-55937	42	24	the	the	DET
assc-55937	42	25	target	target	NOUN
assc-55937	42	26	market	market	NOUN
assc-55937	42	27	.	.	PUNCT
assc-55937	43	1	for	for	ADP
assc-55937	43	2	example	example	NOUN
assc-55937	43	3	,	,	PUNCT
assc-55937	43	4	in	in	ADP
assc-55937	43	5	some	some	DET
assc-55937	43	6	muslim	muslim	ADJ
assc-55937	43	7	countries	country	NOUN
assc-55937	43	8	,	,	PUNCT
assc-55937	43	9	the	the	DET
assc-55937	43	10	sale	sale	NOUN
assc-55937	43	11	of	of	ADP
assc-55937	43	12	alcohol	alcohol	NOUN
assc-55937	43	13	-	-	PUNCT
assc-55937	43	14	based	base	VERB
assc-55937	43	15	products	product	NOUN
assc-55937	43	16	is	be	AUX
assc-55937	43	17	restricted	restrict	VERB
assc-55937	43	18	,	,	PUNCT
assc-55937	43	19	so	so	SCONJ
assc-55937	43	20	companies	company	NOUN
assc-55937	43	21	need	need	VERB
assc-55937	43	22	to	to	PART
assc-55937	43	23	develop	develop	VERB
assc-55937	43	24	alternatives	alternative	NOUN
assc-55937	43	25	that	that	PRON
assc-55937	43	26	conform	conform	VERB
assc-55937	43	27	to	to	ADP
assc-55937	43	28	local	local	ADJ
assc-55937	43	29	religious	religious	ADJ
assc-55937	43	30	and	and	CCONJ
assc-55937	43	31	cultural	cultural	ADJ
assc-55937	43	32	habits	habit	NOUN
assc-55937	43	33	.	.	PUNCT
assc-55937	44	1	another	another	DET
assc-55937	44	2	example	example	NOUN
assc-55937	44	3	is	be	AUX
assc-55937	44	4	that	that	SCONJ
assc-55937	44	5	in	in	ADP
assc-55937	44	6	some	some	DET
assc-55937	44	7	developing	develop	VERB
assc-55937	44	8	countries	country	NOUN
assc-55937	44	9	,	,	PUNCT
assc-55937	44	10	due	due	ADP
assc-55937	44	11	to	to	ADP
assc-55937	44	12	the	the	DET
assc-55937	44	13	unstable	unstable	ADJ
assc-55937	44	14	power	power	NOUN
assc-55937	44	15	supply	supply	NOUN
assc-55937	44	16	,	,	PUNCT
assc-55937	44	17	enterprises	enterprise	NOUN
assc-55937	44	18	need	need	VERB
assc-55937	44	19	to	to	PART
assc-55937	44	20	develop	develop	VERB
assc-55937	44	21	more	more	ADJ
assc-55937	44	22	energy	energy	NOUN
assc-55937	44	23	-	-	PUNCT
assc-55937	44	24	saving	saving	ADJ
assc-55937	44	25	and	and	CCONJ
assc-55937	44	26	durable	durable	ADJ
assc-55937	44	27	products	product	NOUN
assc-55937	44	28	.	.	PUNCT
assc-55937	45	1	3.1.2	3.1.2	NUM
assc-55937	45	2	packaging	packaging	NOUN
assc-55937	45	3	and	and	CCONJ
assc-55937	45	4	labeling	labeling	NOUN
assc-55937	45	5	packaging	packaging	NOUN
assc-55937	45	6	and	and	CCONJ
assc-55937	45	7	labeling	labeling	NOUN
assc-55937	45	8	is	be	AUX
assc-55937	45	9	an	an	DET
assc-55937	45	10	important	important	ADJ
assc-55937	45	11	part	part	NOUN
assc-55937	45	12	of	of	ADP
assc-55937	45	13	the	the	DET
assc-55937	45	14	product	product	NOUN
assc-55937	45	15	and	and	CCONJ
assc-55937	45	16	an	an	DET
assc-55937	45	17	important	important	ADJ
assc-55937	45	18	channel	channel	NOUN
assc-55937	45	19	to	to	PART
assc-55937	45	20	convey	convey	VERB
assc-55937	45	21	product	product	NOUN
assc-55937	45	22	information	information	NOUN
assc-55937	45	23	and	and	CCONJ
assc-55937	45	24	cultural	cultural	ADJ
assc-55937	45	25	connotations	connotation	NOUN
assc-55937	45	26	.	.	PUNCT
assc-55937	46	1	in	in	ADP
assc-55937	46	2	cross	cross	ADJ
assc-55937	46	3	-	-	ADJ
assc-55937	46	4	cultural	cultural	ADJ
assc-55937	46	5	marketing	marketing	NOUN
assc-55937	46	6	,	,	PUNCT
assc-55937	46	7	enterprises	enterprise	NOUN
assc-55937	46	8	need	need	VERB
assc-55937	46	9	to	to	PART
assc-55937	46	10	adjust	adjust	VERB
assc-55937	46	11	packaging	packaging	NOUN
assc-55937	46	12	and	and	CCONJ
assc-55937	46	13	labeling	labeling	NOUN
assc-55937	46	14	according	accord	VERB
assc-55937	46	15	to	to	ADP
assc-55937	46	16	the	the	DET
assc-55937	46	17	cultural	cultural	ADJ
assc-55937	46	18	characteristics	characteristic	NOUN
assc-55937	46	19	of	of	ADP
assc-55937	46	20	the	the	DET
assc-55937	46	21	target	target	NOUN
assc-55937	46	22	market	market	NOUN
assc-55937	46	23	.	.	PUNCT
assc-55937	47	1	for	for	ADP
assc-55937	47	2	example	example	NOUN
assc-55937	47	3	,	,	PUNCT
assc-55937	47	4	in	in	ADP
assc-55937	47	5	some	some	DET
assc-55937	47	6	countries	country	NOUN
assc-55937	47	7	,	,	PUNCT
assc-55937	47	8	red	red	PROPN
assc-55937	47	9	is	be	AUX
assc-55937	47	10	regarded	regard	VERB
assc-55937	47	11	as	as	ADP
assc-55937	47	12	an	an	DET
assc-55937	47	13	auspicious	auspicious	ADJ
assc-55937	47	14	and	and	CCONJ
assc-55937	47	15	festive	festive	ADJ
assc-55937	47	16	color	color	NOUN
assc-55937	47	17	,	,	PUNCT
assc-55937	47	18	while	while	SCONJ
assc-55937	47	19	in	in	ADP
assc-55937	47	20	others	other	NOUN
assc-55937	47	21	it	it	PRON
assc-55937	47	22	may	may	AUX
assc-55937	47	23	be	be	AUX
assc-55937	47	24	regarded	regard	VERB
assc-55937	47	25	as	as	ADP
assc-55937	47	26	a	a	DET
assc-55937	47	27	color	color	NOUN
assc-55937	47	28	of	of	ADP
assc-55937	47	29	danger	danger	NOUN
assc-55937	47	30	or	or	CCONJ
assc-55937	47	31	warning	warning	NOUN
assc-55937	47	32	.	.	PUNCT
assc-55937	48	1	therefore	therefore	ADV
assc-55937	48	2	,	,	PUNCT
assc-55937	48	3	companies	company	NOUN
assc-55937	48	4	need	need	VERB
assc-55937	48	5	to	to	PART
assc-55937	48	6	take	take	VERB
assc-55937	48	7	these	these	DET
assc-55937	48	8	cultural	cultural	ADJ
assc-55937	48	9	differences	difference	NOUN
assc-55937	48	10	into	into	ADP
assc-55937	48	11	account	account	NOUN
assc-55937	48	12	when	when	SCONJ
assc-55937	48	13	designing	design	VERB
assc-55937	48	14	packaging	packaging	NOUN
assc-55937	48	15	and	and	CCONJ
assc-55937	48	16	labeling	labeling	NOUN
assc-55937	48	17	.	.	PUNCT
assc-55937	49	1	in	in	ADP
assc-55937	49	2	addition	addition	NOUN
assc-55937	49	3	,	,	PUNCT
assc-55937	49	4	the	the	DET
assc-55937	49	5	text	text	NOUN
assc-55937	49	6	and	and	CCONJ
assc-55937	49	7	information	information	NOUN
assc-55937	49	8	on	on	ADP
assc-55937	49	9	the	the	DET
assc-55937	49	10	packaging	packaging	NOUN
assc-55937	49	11	needs	need	NOUN
assc-55937	49	12	to	to	PART
assc-55937	49	13	be	be	AUX
assc-55937	49	14	localized	localize	VERB
assc-55937	49	15	.	.	PUNCT
assc-55937	50	1	enterprises	enterprise	NOUN
assc-55937	50	2	need	need	VERB
assc-55937	50	3	to	to	PART
assc-55937	50	4	use	use	VERB
assc-55937	50	5	the	the	DET
assc-55937	50	6	official	official	ADJ
assc-55937	50	7	or	or	CCONJ
assc-55937	50	8	common	common	ADJ
assc-55937	50	9	language	language	NOUN
assc-55937	50	10	of	of	ADP
assc-55937	50	11	the	the	DET
assc-55937	50	12	target	target	NOUN
assc-55937	50	13	market	market	NOUN
assc-55937	50	14	to	to	PART
assc-55937	50	15	label	label	NOUN
assc-55937	50	16	product	product	NOUN
assc-55937	50	17	information	information	NOUN
assc-55937	50	18	and	and	CCONJ
assc-55937	50	19	instructions	instruction	NOUN
assc-55937	50	20	for	for	ADP
assc-55937	50	21	use	use	NOUN
assc-55937	50	22	so	so	SCONJ
assc-55937	50	23	that	that	SCONJ
assc-55937	50	24	consumers	consumer	NOUN
assc-55937	50	25	can	can	AUX
assc-55937	50	26	understand	understand	VERB
assc-55937	50	27	and	and	CCONJ
assc-55937	50	28	use	use	VERB
assc-55937	50	29	the	the	DET
assc-55937	50	30	product	product	NOUN
assc-55937	50	31	correctly	correctly	ADV
assc-55937	50	32	.	.	PUNCT
assc-55937	51	1	3.2	3.2	NUM
assc-55937	51	2	adjustment	adjustment	NOUN
assc-55937	51	3	of	of	ADP
assc-55937	51	4	channel	channel	NOUN
assc-55937	51	5	strategy	strategy	NOUN
assc-55937	51	6	3.2.1	3.2.1	NUM
assc-55937	51	7	selection	selection	NOUN
assc-55937	51	8	of	of	ADP
assc-55937	51	9	sales	sale	NOUN
assc-55937	51	10	channels	channel	NOUN
assc-55937	51	11	in	in	ADP
assc-55937	51	12	cross	cross	ADJ
assc-55937	51	13	-	-	ADJ
assc-55937	51	14	cultural	cultural	ADJ
assc-55937	51	15	marketing	marketing	NOUN
assc-55937	51	16	,	,	PUNCT
assc-55937	51	17	the	the	DET
assc-55937	51	18	choice	choice	NOUN
assc-55937	51	19	of	of	ADP
assc-55937	51	20	sales	sale	NOUN
assc-55937	51	21	channels	channel	NOUN
assc-55937	51	22	is	be	AUX
assc-55937	51	23	also	also	ADV
assc-55937	51	24	crucial	crucial	ADJ
assc-55937	51	25	.	.	PUNCT
assc-55937	52	1	consumers	consumer	NOUN
assc-55937	52	2	in	in	ADP
assc-55937	52	3	different	different	ADJ
assc-55937	52	4	cultures	culture	NOUN
assc-55937	52	5	www.scholink.org/ojs/index.php/assc	www.scholink.org/ojs/index.php/assc	NOUN
assc-55937	52	6	advances	advance	NOUN
assc-55937	52	7	in	in	ADP
assc-55937	52	8	social	social	ADJ
assc-55937	52	9	science	science	NOUN
assc-55937	52	10	and	and	CCONJ
assc-55937	52	11	culture	culture	NOUN
assc-55937	52	12	vol	vol	NOUN
assc-55937	52	13	.	.	PROPN
assc-55937	53	1	7	7	NUM
assc-55937	54	1	no	no	NOUN
assc-55937	54	2	.	.	NOUN
assc-55937	54	3	2	2	NUM
assc-55937	54	4	,	,	PUNCT
assc-55937	54	5	2025	2025	NUM
assc-55937	54	6	published	publish	VERB
assc-55937	54	7	by	by	ADP
assc-55937	54	8	scholink	scholink	PROPN
assc-55937	54	9	inc	inc	PROPN
assc-55937	54	10	.	.	PROPN
assc-55937	54	11	94	94	NUM
assc-55937	54	12	have	have	VERB
assc-55937	54	13	differences	difference	NOUN
assc-55937	54	14	in	in	ADP
assc-55937	54	15	purchasing	purchase	VERB
assc-55937	54	16	behavior	behavior	NOUN
assc-55937	54	17	and	and	CCONJ
assc-55937	54	18	channel	channel	NOUN
assc-55937	54	19	preferences	preference	NOUN
assc-55937	54	20	.	.	PUNCT
assc-55937	55	1	therefore	therefore	ADV
assc-55937	55	2	,	,	PUNCT
assc-55937	55	3	enterprises	enterprise	NOUN
assc-55937	55	4	need	need	VERB
assc-55937	55	5	to	to	PART
assc-55937	55	6	choose	choose	VERB
assc-55937	55	7	appropriate	appropriate	ADJ
assc-55937	55	8	sales	sale	NOUN
assc-55937	55	9	channels	channel	NOUN
assc-55937	55	10	according	accord	VERB
assc-55937	55	11	to	to	ADP
assc-55937	55	12	the	the	DET
assc-55937	55	13	characteristics	characteristic	NOUN
assc-55937	55	14	of	of	ADP
assc-55937	55	15	the	the	DET
assc-55937	55	16	target	target	NOUN
assc-55937	55	17	market	market	NOUN
assc-55937	55	18	.	.	PUNCT
assc-55937	56	1	for	for	ADP
assc-55937	56	2	example	example	NOUN
assc-55937	56	3	,	,	PUNCT
assc-55937	56	4	in	in	ADP
assc-55937	56	5	some	some	DET
assc-55937	56	6	developing	develop	VERB
assc-55937	56	7	countries	country	NOUN
assc-55937	56	8	,	,	PUNCT
assc-55937	56	9	traditional	traditional	ADJ
assc-55937	56	10	retail	retail	ADJ
assc-55937	56	11	channels	channel	NOUN
assc-55937	56	12	may	may	AUX
assc-55937	56	13	be	be	AUX
assc-55937	56	14	more	more	ADV
assc-55937	56	15	suitable	suitable	ADJ
assc-55937	56	16	due	due	ADP
assc-55937	56	17	to	to	ADP
assc-55937	56	18	imperfections	imperfection	NOUN
assc-55937	56	19	in	in	ADP
assc-55937	56	20	infrastructure	infrastructure	NOUN
assc-55937	56	21	and	and	CCONJ
assc-55937	56	22	logistics	logistic	NOUN
assc-55937	56	23	systems	system	NOUN
assc-55937	56	24	,	,	PUNCT
assc-55937	56	25	while	while	SCONJ
assc-55937	56	26	in	in	ADP
assc-55937	56	27	some	some	DET
assc-55937	56	28	developed	develop	VERB
assc-55937	56	29	countries	country	NOUN
assc-55937	56	30	,	,	PUNCT
assc-55937	56	31	more	more	ADJ
assc-55937	56	32	emphasis	emphasis	NOUN
assc-55937	56	33	may	may	AUX
assc-55937	56	34	be	be	AUX
assc-55937	56	35	placed	place	VERB
assc-55937	56	36	on	on	ADP
assc-55937	56	37	online	online	ADJ
assc-55937	56	38	channels	channel	NOUN
assc-55937	56	39	and	and	CCONJ
assc-55937	56	40	e	e	NOUN
assc-55937	56	41	-	-	NOUN
assc-55937	56	42	commerce	commerce	NOUN
assc-55937	56	43	.	.	PUNCT
assc-55937	57	1	in	in	ADP
assc-55937	57	2	addition	addition	NOUN
assc-55937	57	3	to	to	ADP
assc-55937	57	4	traditional	traditional	ADJ
assc-55937	57	5	retail	retail	ADJ
assc-55937	57	6	channels	channel	NOUN
assc-55937	57	7	,	,	PUNCT
assc-55937	57	8	companies	company	NOUN
assc-55937	57	9	may	may	AUX
assc-55937	57	10	consider	consider	VERB
assc-55937	57	11	partnering	partner	VERB
assc-55937	57	12	with	with	ADP
assc-55937	57	13	local	local	ADJ
assc-55937	57	14	distributors	distributor	NOUN
assc-55937	57	15	or	or	CCONJ
assc-55937	57	16	agents	agent	NOUN
assc-55937	57	17	to	to	PART
assc-55937	57	18	gain	gain	VERB
assc-55937	57	19	faster	fast	ADJ
assc-55937	57	20	access	access	NOUN
assc-55937	57	21	to	to	ADP
assc-55937	57	22	the	the	DET
assc-55937	57	23	market	market	NOUN
assc-55937	57	24	and	and	CCONJ
assc-55937	57	25	reduce	reduce	VERB
assc-55937	57	26	marketing	marketing	NOUN
assc-55937	57	27	costs	cost	NOUN
assc-55937	57	28	.	.	PUNCT
assc-55937	58	1	in	in	ADP
assc-55937	58	2	addition	addition	NOUN
assc-55937	58	3	,	,	PUNCT
assc-55937	58	4	emerging	emerge	VERB
assc-55937	58	5	channels	channel	NOUN
assc-55937	58	6	such	such	ADJ
assc-55937	58	7	as	as	ADP
assc-55937	58	8	cross	cross	ADJ
assc-55937	58	9	-	-	ADJ
assc-55937	58	10	border	border	ADJ
assc-55937	58	11	e	e	NOUN
assc-55937	58	12	-	-	NOUN
assc-55937	58	13	commerce	commerce	NOUN
assc-55937	58	14	offer	offer	VERB
assc-55937	58	15	more	more	ADJ
assc-55937	58	16	possibilities	possibility	NOUN
assc-55937	58	17	for	for	ADP
assc-55937	58	18	cross	cross	ADJ
assc-55937	58	19	-	-	ADJ
assc-55937	58	20	cultural	cultural	ADJ
assc-55937	58	21	marketing	marketing	NOUN
assc-55937	58	22	.	.	PUNCT
assc-55937	59	1	3.2.2	3.2.2	NUM
assc-55937	59	2	maintenance	maintenance	NOUN
assc-55937	59	3	of	of	ADP
assc-55937	59	4	channel	channel	NOUN
assc-55937	59	5	relationships	relationship	NOUN
assc-55937	59	6	in	in	ADP
assc-55937	59	7	cross	cross	ADJ
assc-55937	59	8	-	-	ADJ
assc-55937	59	9	cultural	cultural	ADJ
assc-55937	59	10	marketing	marketing	NOUN
assc-55937	59	11	,	,	PUNCT
assc-55937	59	12	the	the	DET
assc-55937	59	13	maintenance	maintenance	NOUN
assc-55937	59	14	of	of	ADP
assc-55937	59	15	channel	channel	NOUN
assc-55937	59	16	relationships	relationship	NOUN
assc-55937	59	17	can	can	AUX
assc-55937	59	18	not	not	PART
assc-55937	59	19	be	be	AUX
assc-55937	59	20	ignored	ignore	VERB
assc-55937	59	21	.	.	PUNCT
assc-55937	60	1	enterprises	enterprise	NOUN
assc-55937	60	2	need	need	VERB
assc-55937	60	3	to	to	PART
assc-55937	60	4	establish	establish	VERB
assc-55937	60	5	good	good	ADJ
assc-55937	60	6	cooperative	cooperative	ADJ
assc-55937	60	7	relationships	relationship	NOUN
assc-55937	60	8	with	with	ADP
assc-55937	60	9	local	local	ADJ
assc-55937	60	10	distributors	distributor	NOUN
assc-55937	60	11	,	,	PUNCT
assc-55937	60	12	agents	agent	NOUN
assc-55937	60	13	and	and	CCONJ
assc-55937	60	14	retailers	retailer	NOUN
assc-55937	60	15	to	to	PART
assc-55937	60	16	jointly	jointly	ADV
assc-55937	60	17	promote	promote	VERB
assc-55937	60	18	product	product	NOUN
assc-55937	60	19	sales	sale	NOUN
assc-55937	60	20	and	and	CCONJ
assc-55937	60	21	market	market	NOUN
assc-55937	60	22	expansion	expansion	NOUN
assc-55937	60	23	.	.	PUNCT
assc-55937	61	1	in	in	ADP
assc-55937	61	2	order	order	NOUN
assc-55937	61	3	to	to	PART
assc-55937	61	4	maintain	maintain	VERB
assc-55937	61	5	good	good	ADJ
assc-55937	61	6	channel	channel	NOUN
assc-55937	61	7	relationships	relationship	NOUN
assc-55937	61	8	,	,	PUNCT
assc-55937	61	9	companies	company	NOUN
assc-55937	61	10	need	need	VERB
assc-55937	61	11	to	to	PART
assc-55937	61	12	provide	provide	VERB
assc-55937	61	13	high	high	ADJ
assc-55937	61	14	-	-	PUNCT
assc-55937	61	15	quality	quality	NOUN
assc-55937	61	16	products	product	NOUN
assc-55937	61	17	and	and	CCONJ
assc-55937	61	18	services	service	NOUN
assc-55937	61	19	,	,	PUNCT
assc-55937	61	20	and	and	CCONJ
assc-55937	61	21	strengthen	strengthen	VERB
assc-55937	61	22	communication	communication	NOUN
assc-55937	61	23	and	and	CCONJ
assc-55937	61	24	collaboration	collaboration	NOUN
assc-55937	61	25	with	with	ADP
assc-55937	61	26	channel	channel	NOUN
assc-55937	61	27	partners	partner	NOUN
assc-55937	61	28	.	.	PUNCT
assc-55937	62	1	in	in	ADP
assc-55937	62	2	addition	addition	NOUN
assc-55937	62	3	,	,	PUNCT
assc-55937	62	4	companies	company	NOUN
assc-55937	62	5	also	also	ADV
assc-55937	62	6	need	need	VERB
assc-55937	62	7	to	to	PART
assc-55937	62	8	pay	pay	VERB
assc-55937	62	9	attention	attention	NOUN
assc-55937	62	10	to	to	ADP
assc-55937	62	11	the	the	DET
assc-55937	62	12	interests	interest	NOUN
assc-55937	62	13	and	and	CCONJ
assc-55937	62	14	needs	need	NOUN
assc-55937	62	15	of	of	ADP
assc-55937	62	16	channel	channel	NOUN
assc-55937	62	17	partners	partner	NOUN
assc-55937	62	18	,	,	PUNCT
assc-55937	62	19	through	through	ADP
assc-55937	62	20	the	the	DET
assc-55937	62	21	provision	provision	NOUN
assc-55937	62	22	of	of	ADP
assc-55937	62	23	training	training	NOUN
assc-55937	62	24	,	,	PUNCT
assc-55937	62	25	support	support	NOUN
assc-55937	62	26	and	and	CCONJ
assc-55937	62	27	incentives	incentive	NOUN
assc-55937	62	28	to	to	PART
assc-55937	62	29	enhance	enhance	VERB
assc-55937	62	30	the	the	DET
assc-55937	62	31	loyalty	loyalty	NOUN
assc-55937	62	32	of	of	ADP
assc-55937	62	33	channel	channel	NOUN
assc-55937	62	34	partners	partner	NOUN
assc-55937	62	35	and	and	CCONJ
assc-55937	62	36	willingness	willingness	NOUN
assc-55937	62	37	to	to	PART
assc-55937	62	38	cooperate	cooperate	VERB
assc-55937	62	39	.	.	PUNCT
assc-55937	63	1	3.3	3.3	NUM
assc-55937	63	2	adjustment	adjustment	NOUN
assc-55937	63	3	of	of	ADP
assc-55937	63	4	pricing	pricing	NOUN
assc-55937	63	5	strategy	strategy	NOUN
assc-55937	63	6	3.3.1	3.3.1	NUM
assc-55937	63	7	cost	cost	NOUN
assc-55937	63	8	consideration	consideration	NOUN
assc-55937	63	9	in	in	ADP
assc-55937	63	10	cross	cross	ADJ
assc-55937	63	11	-	-	ADJ
assc-55937	63	12	cultural	cultural	ADJ
assc-55937	63	13	marketing	marketing	NOUN
assc-55937	63	14	,	,	PUNCT
assc-55937	63	15	the	the	DET
assc-55937	63	16	adjustment	adjustment	NOUN
assc-55937	63	17	of	of	ADP
assc-55937	63	18	pricing	pricing	NOUN
assc-55937	63	19	strategy	strategy	NOUN
assc-55937	63	20	needs	need	VERB
assc-55937	63	21	to	to	PART
assc-55937	63	22	consider	consider	VERB
assc-55937	63	23	a	a	DET
assc-55937	63	24	variety	variety	NOUN
assc-55937	63	25	of	of	ADP
assc-55937	63	26	factors	factor	NOUN
assc-55937	63	27	.	.	PUNCT
assc-55937	64	1	first	first	ADV
assc-55937	64	2	of	of	ADP
assc-55937	64	3	all	all	PRON
assc-55937	64	4	,	,	PUNCT
assc-55937	64	5	companies	company	NOUN
assc-55937	64	6	need	need	VERB
assc-55937	64	7	to	to	PART
assc-55937	64	8	take	take	VERB
assc-55937	64	9	into	into	ADP
assc-55937	64	10	account	account	NOUN
assc-55937	64	11	the	the	DET
assc-55937	64	12	differences	difference	NOUN
assc-55937	64	13	in	in	ADP
assc-55937	64	14	production	production	NOUN
assc-55937	64	15	costs	cost	NOUN
assc-55937	64	16	and	and	CCONJ
assc-55937	64	17	transportation	transportation	NOUN
assc-55937	64	18	costs	cost	NOUN
assc-55937	64	19	,	,	PUNCT
assc-55937	64	20	etc	etc	X
assc-55937	64	21	.	.	X
assc-55937	64	22	of	of	ADP
assc-55937	64	23	products	product	NOUN
assc-55937	64	24	in	in	ADP
assc-55937	64	25	different	different	ADJ
assc-55937	64	26	countries	country	NOUN
assc-55937	64	27	and	and	CCONJ
assc-55937	64	28	regions	region	NOUN
assc-55937	64	29	.	.	PUNCT
assc-55937	65	1	these	these	DET
assc-55937	65	2	cost	cost	NOUN
assc-55937	65	3	differences	difference	NOUN
assc-55937	65	4	will	will	AUX
assc-55937	65	5	have	have	VERB
assc-55937	65	6	an	an	DET
assc-55937	65	7	impact	impact	NOUN
assc-55937	65	8	on	on	ADP
assc-55937	65	9	the	the	DET
assc-55937	65	10	pricing	pricing	NOUN
assc-55937	65	11	of	of	ADP
assc-55937	65	12	products	product	NOUN
assc-55937	65	13	.	.	PUNCT
assc-55937	66	1	for	for	ADP
assc-55937	66	2	example	example	NOUN
assc-55937	66	3	,	,	PUNCT
assc-55937	66	4	in	in	ADP
assc-55937	66	5	some	some	DET
assc-55937	66	6	developing	develop	VERB
assc-55937	66	7	countries	country	NOUN
assc-55937	66	8	,	,	PUNCT
assc-55937	66	9	the	the	DET
assc-55937	66	10	production	production	NOUN
assc-55937	66	11	cost	cost	NOUN
assc-55937	66	12	of	of	ADP
assc-55937	66	13	the	the	DET
assc-55937	66	14	product	product	NOUN
assc-55937	66	15	may	may	AUX
assc-55937	66	16	be	be	AUX
assc-55937	66	17	relatively	relatively	ADV
assc-55937	66	18	low	low	ADJ
assc-55937	66	19	due	due	ADJ
assc-55937	66	20	to	to	ADP
assc-55937	66	21	factors	factor	NOUN
assc-55937	66	22	such	such	ADJ
assc-55937	66	23	as	as	ADP
assc-55937	66	24	low	low	ADJ
assc-55937	66	25	labor	labor	NOUN
assc-55937	66	26	cost	cost	NOUN
assc-55937	66	27	and	and	CCONJ
assc-55937	66	28	favorable	favorable	ADJ
assc-55937	66	29	tax	tax	NOUN
assc-55937	66	30	policies	policy	NOUN
assc-55937	66	31	;	;	PUNCT
assc-55937	66	32	while	while	SCONJ
assc-55937	66	33	in	in	ADP
assc-55937	66	34	some	some	DET
assc-55937	66	35	developed	develop	VERB
assc-55937	66	36	countries	country	NOUN
assc-55937	66	37	,	,	PUNCT
assc-55937	66	38	it	it	PRON
assc-55937	66	39	may	may	AUX
assc-55937	66	40	be	be	AUX
assc-55937	66	41	relatively	relatively	ADV
assc-55937	66	42	high	high	ADJ
assc-55937	66	43	.	.	PUNCT
assc-55937	67	1	3.3.2	3.3.2	NUM
assc-55937	67	2	market	market	NOUN
assc-55937	67	3	demand	demand	NOUN
assc-55937	67	4	and	and	CCONJ
assc-55937	67	5	competitive	competitive	ADJ
assc-55937	67	6	conditions	condition	NOUN
assc-55937	67	7	in	in	ADP
assc-55937	67	8	addition	addition	NOUN
assc-55937	67	9	to	to	ADP
assc-55937	67	10	the	the	DET
assc-55937	67	11	cost	cost	NOUN
assc-55937	67	12	factor	factor	NOUN
assc-55937	67	13	,	,	PUNCT
assc-55937	67	14	enterprises	enterprise	NOUN
assc-55937	67	15	also	also	ADV
assc-55937	67	16	need	need	VERB
assc-55937	67	17	to	to	PART
assc-55937	67	18	consider	consider	VERB
assc-55937	67	19	factors	factor	NOUN
assc-55937	67	20	such	such	ADJ
assc-55937	67	21	as	as	ADP
assc-55937	67	22	the	the	DET
assc-55937	67	23	demand	demand	NOUN
assc-55937	67	24	and	and	CCONJ
assc-55937	67	25	competitive	competitive	ADJ
assc-55937	67	26	situation	situation	NOUN
assc-55937	67	27	of	of	ADP
assc-55937	67	28	the	the	DET
assc-55937	67	29	target	target	NOUN
assc-55937	67	30	market	market	NOUN
assc-55937	67	31	.	.	PUNCT
assc-55937	68	1	consumers	consumer	NOUN
assc-55937	68	2	in	in	ADP
assc-55937	68	3	different	different	ADJ
assc-55937	68	4	cultures	culture	NOUN
assc-55937	68	5	have	have	VERB
assc-55937	68	6	different	different	ADJ
assc-55937	68	7	demands	demand	NOUN
assc-55937	68	8	for	for	ADP
assc-55937	68	9	products	product	NOUN
assc-55937	68	10	and	and	CCONJ
assc-55937	68	11	price	price	NOUN
assc-55937	68	12	sensitivity	sensitivity	NOUN
assc-55937	68	13	.	.	PUNCT
assc-55937	69	1	therefore	therefore	ADV
assc-55937	69	2	,	,	PUNCT
assc-55937	69	3	enterprises	enterprise	NOUN
assc-55937	69	4	need	need	VERB
assc-55937	69	5	to	to	PART
assc-55937	69	6	develop	develop	VERB
assc-55937	69	7	appropriate	appropriate	ADJ
assc-55937	69	8	pricing	pricing	NOUN
assc-55937	69	9	strategies	strategy	NOUN
assc-55937	69	10	according	accord	VERB
assc-55937	69	11	to	to	ADP
assc-55937	69	12	the	the	DET
assc-55937	69	13	demand	demand	NOUN
assc-55937	69	14	and	and	CCONJ
assc-55937	69	15	competition	competition	NOUN
assc-55937	69	16	situation	situation	NOUN
assc-55937	69	17	in	in	ADP
assc-55937	69	18	the	the	DET
assc-55937	69	19	local	local	ADJ
assc-55937	69	20	market	market	NOUN
assc-55937	69	21	.	.	PUNCT
assc-55937	70	1	for	for	ADP
assc-55937	70	2	example	example	NOUN
assc-55937	70	3	,	,	PUNCT
assc-55937	70	4	in	in	ADP
assc-55937	70	5	some	some	DET
assc-55937	70	6	developing	develop	VERB
assc-55937	70	7	countries	country	NOUN
assc-55937	70	8	,	,	PUNCT
assc-55937	70	9	due	due	ADP
assc-55937	70	10	to	to	ADP
assc-55937	70	11	the	the	DET
assc-55937	70	12	relatively	relatively	ADV
assc-55937	70	13	low	low	ADJ
assc-55937	70	14	purchasing	purchasing	NOUN
assc-55937	70	15	power	power	NOUN
assc-55937	70	16	and	and	CCONJ
assc-55937	70	17	high	high	ADJ
assc-55937	70	18	price	price	NOUN
assc-55937	70	19	sensitivity	sensitivity	NOUN
assc-55937	70	20	of	of	ADP
assc-55937	70	21	consumers	consumer	NOUN
assc-55937	70	22	,	,	PUNCT
assc-55937	70	23	enterprises	enterprise	NOUN
assc-55937	70	24	may	may	AUX
assc-55937	70	25	need	need	VERB
assc-55937	70	26	to	to	PART
assc-55937	70	27	adopt	adopt	VERB
assc-55937	70	28	a	a	DET
assc-55937	70	29	low	low	ADJ
assc-55937	70	30	-	-	PUNCT
assc-55937	70	31	pricing	pricing	NOUN
assc-55937	70	32	strategy	strategy	NOUN
assc-55937	70	33	to	to	PART
assc-55937	70	34	attract	attract	VERB
assc-55937	70	35	consumers	consumer	NOUN
assc-55937	70	36	;	;	PUNCT
assc-55937	70	37	while	while	SCONJ
assc-55937	70	38	in	in	ADP
assc-55937	70	39	some	some	DET
assc-55937	70	40	developed	develop	VERB
assc-55937	70	41	countries	country	NOUN
assc-55937	70	42	may	may	AUX
assc-55937	70	43	pay	pay	VERB
assc-55937	70	44	more	more	ADJ
assc-55937	70	45	attention	attention	NOUN
assc-55937	70	46	to	to	ADP
assc-55937	70	47	the	the	DET
assc-55937	70	48	quality	quality	NOUN
assc-55937	70	49	of	of	ADP
assc-55937	70	50	the	the	DET
assc-55937	70	51	product	product	NOUN
assc-55937	70	52	and	and	CCONJ
assc-55937	70	53	brand	brand	NOUN
assc-55937	70	54	image	image	NOUN
assc-55937	70	55	,	,	PUNCT
assc-55937	70	56	and	and	CCONJ
assc-55937	70	57	adopt	adopt	VERB
assc-55937	70	58	a	a	DET
assc-55937	70	59	high	high	ADJ
assc-55937	70	60	-	-	PUNCT
assc-55937	70	61	pricing	pricing	NOUN
assc-55937	70	62	strategy	strategy	NOUN
assc-55937	70	63	to	to	PART
assc-55937	70	64	obtain	obtain	VERB
assc-55937	70	65	higher	high	ADJ
assc-55937	70	66	profits	profit	NOUN
assc-55937	70	67	.	.	PUNCT
assc-55937	71	1	3.3.3	3.3.3	NUM
assc-55937	71	2	exchange	exchange	NOUN
assc-55937	71	3	rate	rate	NOUN
assc-55937	71	4	changes	change	NOUN
assc-55937	71	5	and	and	CCONJ
assc-55937	71	6	regulatory	regulatory	ADJ
assc-55937	71	7	restrictions	restriction	NOUN
assc-55937	71	8	in	in	ADP
assc-55937	71	9	addition	addition	NOUN
assc-55937	71	10	,	,	PUNCT
assc-55937	71	11	exchange	exchange	NOUN
assc-55937	71	12	rate	rate	NOUN
assc-55937	71	13	changes	change	NOUN
assc-55937	71	14	and	and	CCONJ
assc-55937	71	15	regulatory	regulatory	ADJ
assc-55937	71	16	restrictions	restriction	NOUN
assc-55937	71	17	and	and	CCONJ
assc-55937	71	18	other	other	ADJ
assc-55937	71	19	factors	factor	NOUN
assc-55937	71	20	will	will	AUX
assc-55937	71	21	also	also	ADV
assc-55937	71	22	have	have	VERB
assc-55937	71	23	an	an	DET
assc-55937	71	24	impact	impact	NOUN
assc-55937	71	25	on	on	ADP
assc-55937	71	26	product	product	NOUN
assc-55937	71	27	pricing	pricing	NOUN
assc-55937	71	28	.	.	PUNCT
assc-55937	72	1	enterprises	enterprise	NOUN
assc-55937	72	2	need	need	VERB
assc-55937	72	3	to	to	PART
assc-55937	72	4	pay	pay	VERB
assc-55937	72	5	close	close	ADJ
assc-55937	72	6	attention	attention	NOUN
assc-55937	72	7	to	to	ADP
assc-55937	72	8	exchange	exchange	VERB
assc-55937	72	9	rate	rate	NOUN
assc-55937	72	10	changes	change	NOUN
assc-55937	72	11	,	,	PUNCT
assc-55937	72	12	and	and	CCONJ
assc-55937	72	13	timely	timely	ADV
assc-55937	72	14	adjust	adjust	VERB
assc-55937	72	15	www.scholink.org/ojs/index.php/assc	www.scholink.org/ojs/index.php/assc	NOUN
assc-55937	72	16	advances	advance	NOUN
assc-55937	72	17	in	in	ADP
assc-55937	72	18	social	social	ADJ
assc-55937	72	19	science	science	NOUN
assc-55937	72	20	and	and	CCONJ
assc-55937	72	21	culture	culture	NOUN
assc-55937	72	22	vol	vol	NOUN
assc-55937	72	23	.	.	PROPN
assc-55937	73	1	7	7	NUM
assc-55937	74	1	no	no	NOUN
assc-55937	74	2	.	.	NOUN
assc-55937	74	3	2	2	NUM
assc-55937	74	4	,	,	PUNCT
assc-55937	74	5	2025	2025	NUM
assc-55937	74	6	published	publish	VERB
assc-55937	74	7	by	by	ADP
assc-55937	74	8	scholink	scholink	PROPN
assc-55937	74	9	inc	inc	PROPN
assc-55937	74	10	.	.	PROPN
assc-55937	74	11	95	95	NUM
assc-55937	75	1	the	the	DET
assc-55937	75	2	product	product	NOUN
assc-55937	75	3	pricing	pricing	NOUN
assc-55937	75	4	strategy	strategy	NOUN
assc-55937	75	5	to	to	PART
assc-55937	75	6	cope	cope	VERB
assc-55937	75	7	with	with	ADP
assc-55937	75	8	exchange	exchange	NOUN
assc-55937	75	9	rate	rate	NOUN
assc-55937	75	10	risk	risk	NOUN
assc-55937	75	11	.	.	PUNCT
assc-55937	76	1	at	at	ADP
assc-55937	76	2	the	the	DET
assc-55937	76	3	same	same	ADJ
assc-55937	76	4	time	time	NOUN
assc-55937	76	5	,	,	PUNCT
assc-55937	76	6	enterprises	enterprise	NOUN
assc-55937	76	7	also	also	ADV
assc-55937	76	8	need	need	VERB
assc-55937	76	9	to	to	PART
assc-55937	76	10	understand	understand	VERB
assc-55937	76	11	the	the	DET
assc-55937	76	12	target	target	NOUN
assc-55937	76	13	market	market	NOUN
assc-55937	76	14	regulations	regulation	NOUN
assc-55937	76	15	and	and	CCONJ
assc-55937	76	16	tax	tax	NOUN
assc-55937	76	17	policies	policy	NOUN
assc-55937	76	18	and	and	CCONJ
assc-55937	76	19	other	other	ADJ
assc-55937	76	20	restrictions	restriction	NOUN
assc-55937	76	21	to	to	PART
assc-55937	76	22	ensure	ensure	VERB
assc-55937	76	23	that	that	SCONJ
assc-55937	76	24	product	product	NOUN
assc-55937	76	25	pricing	pricing	NOUN
assc-55937	76	26	in	in	ADP
assc-55937	76	27	line	line	NOUN
assc-55937	76	28	with	with	ADP
assc-55937	76	29	local	local	ADJ
assc-55937	76	30	laws	law	NOUN
assc-55937	76	31	and	and	CCONJ
assc-55937	76	32	regulations	regulation	NOUN
assc-55937	76	33	.	.	PUNCT
assc-55937	77	1	3.4	3.4	NUM
assc-55937	77	2	adjustment	adjustment	NOUN
assc-55937	77	3	of	of	ADP
assc-55937	77	4	promotional	promotional	ADJ
assc-55937	77	5	strategies	strategy	NOUN
assc-55937	77	6	3.4.1	3.4.1	NUM
assc-55937	77	7	advertising	advertising	NOUN
assc-55937	77	8	in	in	ADP
assc-55937	77	9	cross	cross	ADJ
assc-55937	77	10	-	-	ADJ
assc-55937	77	11	cultural	cultural	ADJ
assc-55937	77	12	marketing	marketing	NOUN
assc-55937	77	13	,	,	PUNCT
assc-55937	77	14	advertising	advertising	NOUN
assc-55937	77	15	is	be	AUX
assc-55937	77	16	an	an	DET
assc-55937	77	17	important	important	ADJ
assc-55937	77	18	means	mean	NOUN
assc-55937	77	19	to	to	PART
assc-55937	77	20	convey	convey	VERB
assc-55937	77	21	product	product	NOUN
assc-55937	77	22	information	information	NOUN
assc-55937	77	23	and	and	CCONJ
assc-55937	77	24	brand	brand	NOUN
assc-55937	77	25	image	image	NOUN
assc-55937	77	26	.	.	PUNCT
assc-55937	78	1	however	however	ADV
assc-55937	78	2	,	,	PUNCT
assc-55937	78	3	there	there	PRON
assc-55937	78	4	are	be	VERB
assc-55937	78	5	differences	difference	NOUN
assc-55937	78	6	in	in	ADP
assc-55937	78	7	the	the	DET
assc-55937	78	8	acceptance	acceptance	NOUN
assc-55937	78	9	and	and	CCONJ
assc-55937	78	10	preference	preference	NOUN
assc-55937	78	11	of	of	ADP
assc-55937	78	12	advertising	advertising	NOUN
assc-55937	78	13	campaigns	campaign	NOUN
assc-55937	78	14	by	by	ADP
assc-55937	78	15	consumers	consumer	NOUN
assc-55937	78	16	in	in	ADP
assc-55937	78	17	different	different	ADJ
assc-55937	78	18	cultures	culture	NOUN
assc-55937	78	19	.	.	PUNCT
assc-55937	79	1	therefore	therefore	ADV
assc-55937	79	2	,	,	PUNCT
assc-55937	79	3	enterprises	enterprise	NOUN
assc-55937	79	4	need	need	VERB
assc-55937	79	5	to	to	PART
assc-55937	79	6	adjust	adjust	VERB
assc-55937	79	7	their	their	PRON
assc-55937	79	8	advertising	advertising	NOUN
assc-55937	79	9	campaigns	campaign	NOUN
assc-55937	79	10	according	accord	VERB
assc-55937	79	11	to	to	ADP
assc-55937	79	12	the	the	DET
assc-55937	79	13	cultural	cultural	ADJ
assc-55937	79	14	characteristics	characteristic	NOUN
assc-55937	79	15	of	of	ADP
assc-55937	79	16	the	the	DET
assc-55937	79	17	target	target	NOUN
assc-55937	79	18	market	market	NOUN
assc-55937	79	19	.	.	PUNCT
assc-55937	80	1	for	for	ADP
assc-55937	80	2	example	example	NOUN
assc-55937	80	3	,	,	PUNCT
assc-55937	80	4	in	in	ADP
assc-55937	80	5	some	some	DET
assc-55937	80	6	countries	country	NOUN
assc-55937	80	7	,	,	PUNCT
assc-55937	80	8	a	a	DET
assc-55937	80	9	humorous	humorous	ADJ
assc-55937	80	10	and	and	CCONJ
assc-55937	80	11	exaggerated	exaggerated	ADJ
assc-55937	80	12	style	style	NOUN
assc-55937	80	13	of	of	ADP
assc-55937	80	14	advertising	advertising	NOUN
assc-55937	80	15	may	may	AUX
assc-55937	80	16	be	be	AUX
assc-55937	80	17	more	more	ADV
assc-55937	80	18	popular	popular	ADJ
assc-55937	80	19	;	;	PUNCT
assc-55937	80	20	while	while	SCONJ
assc-55937	80	21	in	in	ADP
assc-55937	80	22	other	other	ADJ
assc-55937	80	23	countries	country	NOUN
assc-55937	80	24	more	more	ADJ
assc-55937	80	25	attention	attention	NOUN
assc-55937	80	26	may	may	AUX
assc-55937	80	27	be	be	AUX
assc-55937	80	28	paid	pay	VERB
assc-55937	80	29	to	to	ADP
assc-55937	80	30	the	the	DET
assc-55937	80	31	truthfulness	truthfulness	ADJ
assc-55937	80	32	and	and	CCONJ
assc-55937	80	33	credibility	credibility	NOUN
assc-55937	80	34	of	of	ADP
assc-55937	80	35	the	the	DET
assc-55937	80	36	advertisement	advertisement	NOUN
assc-55937	80	37	.	.	PUNCT
assc-55937	81	1	in	in	ADP
assc-55937	81	2	addition	addition	NOUN
assc-55937	81	3	,	,	PUNCT
assc-55937	81	4	companies	company	NOUN
assc-55937	81	5	need	need	VERB
assc-55937	81	6	to	to	PART
assc-55937	81	7	pay	pay	VERB
assc-55937	81	8	attention	attention	NOUN
assc-55937	81	9	to	to	ADP
assc-55937	81	10	issues	issue	NOUN
assc-55937	81	11	such	such	ADJ
assc-55937	81	12	as	as	ADP
assc-55937	81	13	cultural	cultural	ADJ
assc-55937	81	14	taboos	taboo	NOUN
assc-55937	81	15	and	and	CCONJ
assc-55937	81	16	sensitivities	sensitivity	NOUN
assc-55937	81	17	in	in	ADP
assc-55937	81	18	advertising	advertising	NOUN
assc-55937	81	19	campaigns	campaign	NOUN
assc-55937	81	20	.	.	PUNCT
assc-55937	82	1	avoid	avoid	VERB
assc-55937	82	2	touching	touching	ADJ
assc-55937	82	3	issues	issue	NOUN
assc-55937	82	4	such	such	ADJ
assc-55937	82	5	as	as	ADP
assc-55937	82	6	local	local	ADJ
assc-55937	82	7	cultural	cultural	ADJ
assc-55937	82	8	taboos	taboo	NOUN
assc-55937	82	9	and	and	CCONJ
assc-55937	82	10	sensitive	sensitive	ADJ
assc-55937	82	11	points	point	NOUN
assc-55937	82	12	in	in	ADP
assc-55937	82	13	advertising	advertising	NOUN
assc-55937	82	14	to	to	PART
assc-55937	82	15	avoid	avoid	VERB
assc-55937	82	16	consumer	consumer	NOUN
assc-55937	82	17	resentment	resentment	NOUN
assc-55937	82	18	and	and	CCONJ
assc-55937	82	19	resistance	resistance	NOUN
assc-55937	82	20	.	.	PUNCT
assc-55937	83	1	3.4.2	3.4.2	NUM
assc-55937	83	2	public	public	ADJ
assc-55937	83	3	relations	relation	NOUN
assc-55937	83	4	and	and	CCONJ
assc-55937	83	5	business	business	NOUN
assc-55937	83	6	promotion	promotion	NOUN
assc-55937	83	7	in	in	ADP
assc-55937	83	8	addition	addition	NOUN
assc-55937	83	9	to	to	ADP
assc-55937	83	10	advertising	advertising	NOUN
assc-55937	83	11	,	,	PUNCT
assc-55937	83	12	public	public	ADJ
assc-55937	83	13	relations	relation	NOUN
assc-55937	83	14	and	and	CCONJ
assc-55937	83	15	business	business	NOUN
assc-55937	83	16	promotion	promotion	NOUN
assc-55937	83	17	are	be	AUX
assc-55937	83	18	also	also	ADV
assc-55937	83	19	one	one	NUM
assc-55937	83	20	of	of	ADP
assc-55937	83	21	the	the	DET
assc-55937	83	22	common	common	ADJ
assc-55937	83	23	strategies	strategy	NOUN
assc-55937	83	24	used	use	VERB
assc-55937	83	25	by	by	ADP
assc-55937	83	26	enterprises	enterprise	NOUN
assc-55937	83	27	in	in	ADP
assc-55937	83	28	cross	cross	ADJ
assc-55937	83	29	-	-	ADJ
assc-55937	83	30	cultural	cultural	ADJ
assc-55937	83	31	marketing	marketing	NOUN
assc-55937	83	32	.	.	PUNCT
assc-55937	84	1	enterprises	enterprise	NOUN
assc-55937	84	2	can	can	AUX
assc-55937	84	3	enhance	enhance	VERB
assc-55937	84	4	their	their	PRON
assc-55937	84	5	brand	brand	NOUN
assc-55937	84	6	image	image	NOUN
assc-55937	84	7	and	and	CCONJ
assc-55937	84	8	awareness	awareness	NOUN
assc-55937	84	9	by	by	ADP
assc-55937	84	10	establishing	establish	VERB
assc-55937	84	11	good	good	ADJ
assc-55937	84	12	cooperative	cooperative	ADJ
assc-55937	84	13	relationships	relationship	NOUN
assc-55937	84	14	with	with	ADP
assc-55937	84	15	local	local	ADJ
assc-55937	84	16	media	medium	NOUN
assc-55937	84	17	,	,	PUNCT
assc-55937	84	18	government	government	NOUN
assc-55937	84	19	and	and	CCONJ
assc-55937	84	20	social	social	ADJ
assc-55937	84	21	organizations	organization	NOUN
assc-55937	84	22	.	.	PUNCT
assc-55937	85	1	at	at	ADP
assc-55937	85	2	the	the	DET
assc-55937	85	3	same	same	ADJ
assc-55937	85	4	time	time	NOUN
assc-55937	85	5	,	,	PUNCT
assc-55937	85	6	companies	company	NOUN
assc-55937	85	7	can	can	AUX
assc-55937	85	8	also	also	ADV
assc-55937	85	9	organize	organize	VERB
assc-55937	85	10	promotional	promotional	ADJ
assc-55937	85	11	activities	activity	NOUN
assc-55937	85	12	and	and	CCONJ
assc-55937	85	13	giveaways	giveaway	NOUN
assc-55937	85	14	to	to	PART
assc-55937	85	15	stimulate	stimulate	VERB
assc-55937	85	16	consumers	consumer	NOUN
assc-55937	85	17	'	'	PART
assc-55937	85	18	desire	desire	NOUN
assc-55937	85	19	to	to	PART
assc-55937	85	20	buy	buy	VERB
assc-55937	85	21	and	and	CCONJ
assc-55937	85	22	increase	increase	VERB
assc-55937	85	23	the	the	DET
assc-55937	85	24	market	market	NOUN
assc-55937	85	25	share	share	NOUN
assc-55937	85	26	of	of	ADP
assc-55937	85	27	their	their	PRON
assc-55937	85	28	products	product	NOUN
assc-55937	85	29	.	.	PUNCT
assc-55937	86	1	in	in	ADP
assc-55937	86	2	cross	cross	ADJ
assc-55937	86	3	-	-	ADJ
assc-55937	86	4	cultural	cultural	ADJ
assc-55937	86	5	marketing	marketing	NOUN
assc-55937	86	6	,	,	PUNCT
assc-55937	86	7	companies	company	NOUN
assc-55937	86	8	need	need	VERB
assc-55937	86	9	to	to	PART
assc-55937	86	10	pay	pay	VERB
assc-55937	86	11	attention	attention	NOUN
assc-55937	86	12	to	to	ADP
assc-55937	86	13	the	the	DET
assc-55937	86	14	cultural	cultural	ADJ
assc-55937	86	15	adaptability	adaptability	NOUN
assc-55937	86	16	of	of	ADP
assc-55937	86	17	public	public	ADJ
assc-55937	86	18	relations	relation	NOUN
assc-55937	86	19	and	and	CCONJ
assc-55937	86	20	business	business	NOUN
assc-55937	86	21	promotion	promotion	NOUN
assc-55937	86	22	activities	activity	NOUN
assc-55937	86	23	.	.	PUNCT
assc-55937	87	1	ensure	ensure	VERB
assc-55937	87	2	that	that	SCONJ
assc-55937	87	3	the	the	DET
assc-55937	87	4	content	content	NOUN
assc-55937	87	5	and	and	CCONJ
assc-55937	87	6	form	form	NOUN
assc-55937	87	7	of	of	ADP
assc-55937	87	8	the	the	DET
assc-55937	87	9	activities	activity	NOUN
assc-55937	87	10	are	be	AUX
assc-55937	87	11	in	in	ADP
assc-55937	87	12	line	line	NOUN
assc-55937	87	13	with	with	ADP
assc-55937	87	14	the	the	DET
assc-55937	87	15	characteristics	characteristic	NOUN
assc-55937	87	16	of	of	ADP
assc-55937	87	17	the	the	DET
assc-55937	87	18	local	local	ADJ
assc-55937	87	19	culture	culture	NOUN
assc-55937	87	20	and	and	CCONJ
assc-55937	87	21	consumer	consumer	NOUN
assc-55937	87	22	acceptance	acceptance	NOUN
assc-55937	87	23	.	.	PUNCT
assc-55937	88	1	4	4	X
assc-55937	88	2	.	.	X
assc-55937	88	3	challenges	challenge	NOUN
assc-55937	88	4	and	and	CCONJ
assc-55937	88	5	strategies	strategy	NOUN
assc-55937	88	6	in	in	ADP
assc-55937	88	7	cross	cross	ADJ
assc-55937	88	8	-	-	ADJ
assc-55937	88	9	cultural	cultural	ADJ
assc-55937	88	10	marketing	marketing	NOUN
assc-55937	88	11	4.1	4.1	NUM
assc-55937	88	12	challenges	challenge	NOUN
assc-55937	88	13	brought	bring	VERB
assc-55937	88	14	by	by	ADP
assc-55937	88	15	cultural	cultural	ADJ
assc-55937	88	16	differences	difference	NOUN
assc-55937	88	17	4.1.1	4.1.1	NUM
assc-55937	88	18	differences	difference	NOUN
assc-55937	88	19	in	in	ADP
assc-55937	88	20	consumption	consumption	NOUN
assc-55937	88	21	habits	habit	NOUN
assc-55937	88	22	and	and	CCONJ
assc-55937	88	23	preferences	preference	NOUN
assc-55937	88	24	consumers	consumer	NOUN
assc-55937	88	25	in	in	ADP
assc-55937	88	26	different	different	ADJ
assc-55937	88	27	cultures	culture	NOUN
assc-55937	88	28	have	have	VERB
assc-55937	88	29	significant	significant	ADJ
assc-55937	88	30	differences	difference	NOUN
assc-55937	88	31	in	in	ADP
assc-55937	88	32	consumption	consumption	NOUN
assc-55937	88	33	habits	habit	NOUN
assc-55937	88	34	and	and	CCONJ
assc-55937	88	35	preferences	preference	NOUN
assc-55937	88	36	.	.	PUNCT
assc-55937	89	1	these	these	DET
assc-55937	89	2	differences	difference	NOUN
assc-55937	89	3	have	have	VERB
assc-55937	89	4	a	a	DET
assc-55937	89	5	profound	profound	ADJ
assc-55937	89	6	impact	impact	NOUN
assc-55937	89	7	on	on	ADP
assc-55937	89	8	the	the	DET
assc-55937	89	9	international	international	ADJ
assc-55937	89	10	marketing	marketing	NOUN
assc-55937	89	11	strategies	strategy	NOUN
assc-55937	89	12	of	of	ADP
assc-55937	89	13	companies	company	NOUN
assc-55937	89	14	.	.	PUNCT
assc-55937	90	1	for	for	ADP
assc-55937	90	2	example	example	NOUN
assc-55937	90	3	,	,	PUNCT
assc-55937	90	4	in	in	ADP
assc-55937	90	5	some	some	DET
assc-55937	90	6	countries	country	NOUN
assc-55937	90	7	,	,	PUNCT
assc-55937	90	8	consumers	consumer	NOUN
assc-55937	90	9	may	may	AUX
assc-55937	90	10	pay	pay	VERB
assc-55937	90	11	more	more	ADJ
assc-55937	90	12	attention	attention	NOUN
assc-55937	90	13	to	to	ADP
assc-55937	90	14	product	product	NOUN
assc-55937	90	15	quality	quality	NOUN
assc-55937	90	16	and	and	CCONJ
assc-55937	90	17	brand	brand	NOUN
assc-55937	90	18	image	image	NOUN
assc-55937	90	19	;	;	PUNCT
assc-55937	90	20	while	while	SCONJ
assc-55937	90	21	in	in	ADP
assc-55937	90	22	other	other	ADJ
assc-55937	90	23	countries	country	NOUN
assc-55937	90	24	they	they	PRON
assc-55937	90	25	may	may	AUX
assc-55937	90	26	pay	pay	VERB
assc-55937	90	27	more	more	ADJ
assc-55937	90	28	attention	attention	NOUN
assc-55937	90	29	to	to	ADP
assc-55937	90	30	factors	factor	NOUN
assc-55937	90	31	such	such	ADJ
assc-55937	90	32	as	as	ADP
assc-55937	90	33	product	product	NOUN
assc-55937	90	34	price	price	NOUN
assc-55937	90	35	and	and	CCONJ
assc-55937	90	36	practicality	practicality	NOUN
assc-55937	90	37	.	.	PUNCT
assc-55937	91	1	in	in	ADP
assc-55937	91	2	order	order	NOUN
assc-55937	91	3	to	to	PART
assc-55937	91	4	meet	meet	VERB
assc-55937	91	5	these	these	DET
assc-55937	91	6	challenges	challenge	NOUN
assc-55937	91	7	,	,	PUNCT
assc-55937	91	8	companies	company	NOUN
assc-55937	91	9	need	need	VERB
assc-55937	91	10	to	to	PART
assc-55937	91	11	gain	gain	VERB
assc-55937	91	12	a	a	DET
assc-55937	91	13	deeper	deep	ADJ
assc-55937	91	14	understanding	understanding	NOUN
assc-55937	91	15	of	of	ADP
assc-55937	91	16	the	the	DET
assc-55937	91	17	characteristics	characteristic	NOUN
assc-55937	91	18	of	of	ADP
assc-55937	91	19	their	their	PRON
assc-55937	91	20	target	target	NOUN
assc-55937	91	21	markets	market	NOUN
assc-55937	91	22	,	,	PUNCT
assc-55937	91	23	such	such	ADJ
assc-55937	91	24	as	as	ADP
assc-55937	91	25	consumption	consumption	NOUN
assc-55937	91	26	habits	habit	NOUN
assc-55937	91	27	and	and	CCONJ
assc-55937	91	28	preferences	preference	NOUN
assc-55937	91	29	,	,	PUNCT
assc-55937	91	30	and	and	CCONJ
assc-55937	91	31	develop	develop	VERB
assc-55937	91	32	marketing	marketing	NOUN
assc-55937	91	33	strategies	strategy	NOUN
assc-55937	91	34	that	that	PRON
assc-55937	91	35	meet	meet	VERB
assc-55937	91	36	the	the	DET
assc-55937	91	37	needs	need	NOUN
assc-55937	91	38	of	of	ADP
assc-55937	91	39	local	local	ADJ
assc-55937	91	40	consumers	consumer	NOUN
assc-55937	91	41	.	.	PUNCT
assc-55937	92	1	for	for	ADP
assc-55937	92	2	example	example	NOUN
assc-55937	92	3	,	,	PUNCT
assc-55937	92	4	through	through	ADP
assc-55937	92	5	market	market	NOUN
assc-55937	92	6	research	research	NOUN
assc-55937	92	7	and	and	CCONJ
assc-55937	92	8	consumer	consumer	NOUN
assc-55937	92	9	behavior	behavior	NOUN
assc-55937	92	10	analysis	analysis	NOUN
assc-55937	92	11	and	and	CCONJ
assc-55937	92	12	other	other	ADJ
assc-55937	92	13	means	mean	NOUN
assc-55937	92	14	to	to	PART
assc-55937	92	15	grasp	grasp	VERB
assc-55937	92	16	the	the	DET
assc-55937	92	17	needs	need	NOUN
assc-55937	92	18	and	and	CCONJ
assc-55937	92	19	preferences	preference	NOUN
assc-55937	92	20	of	of	ADP
assc-55937	92	21	local	local	ADJ
assc-55937	92	22	consumers	consumer	NOUN
assc-55937	92	23	and	and	CCONJ
assc-55937	92	24	other	other	ADJ
assc-55937	92	25	information	information	NOUN
assc-55937	92	26	,	,	PUNCT
assc-55937	92	27	to	to	PART
assc-55937	92	28	provide	provide	VERB
assc-55937	92	29	strong	strong	ADJ
assc-55937	92	30	support	support	NOUN
assc-55937	92	31	for	for	ADP
assc-55937	92	32	the	the	DET
assc-55937	92	33	enterprise	enterprise	NOUN
assc-55937	92	34	's	's	PART
assc-55937	92	35	marketing	marketing	NOUN
assc-55937	92	36	strategy	strategy	NOUN
assc-55937	92	37	development	development	NOUN
assc-55937	92	38	.	.	PUNCT
assc-55937	93	1	www.scholink.org/ojs/index.php/assc	www.scholink.org/ojs/index.php/assc	PROPN
assc-55937	93	2	advances	advance	VERB
assc-55937	93	3	in	in	ADP
assc-55937	93	4	social	social	ADJ
assc-55937	93	5	science	science	NOUN
assc-55937	93	6	and	and	CCONJ
assc-55937	93	7	culture	culture	NOUN
assc-55937	93	8	vol	vol	NOUN
assc-55937	93	9	.	.	PROPN
assc-55937	94	1	7	7	NUM
assc-55937	94	2	no	no	NOUN
assc-55937	94	3	.	.	NOUN
assc-55937	94	4	2	2	NUM
assc-55937	94	5	,	,	PUNCT
assc-55937	94	6	2025	2025	NUM
assc-55937	94	7	published	publish	VERB
assc-55937	94	8	by	by	ADP
assc-55937	94	9	scholink	scholink	PROPN
assc-55937	94	10	inc	inc	PROPN
assc-55937	94	11	.	.	PROPN
assc-55937	94	12	96	96	NUM
assc-55937	94	13	4.1.2	4.1.2	NUM
assc-55937	94	14	communication	communication	NOUN
assc-55937	94	15	barriers	barrier	NOUN
assc-55937	94	16	and	and	CCONJ
assc-55937	94	17	misunderstandings	misunderstanding	NOUN
assc-55937	94	18	in	in	ADP
assc-55937	94	19	international	international	ADJ
assc-55937	94	20	marketing	marketing	NOUN
assc-55937	94	21	,	,	PUNCT
assc-55937	94	22	communication	communication	NOUN
assc-55937	94	23	barriers	barrier	NOUN
assc-55937	94	24	and	and	CCONJ
assc-55937	94	25	misunderstandings	misunderstanding	NOUN
assc-55937	94	26	are	be	AUX
assc-55937	94	27	one	one	NUM
assc-55937	94	28	of	of	ADP
assc-55937	94	29	the	the	DET
assc-55937	94	30	challenges	challenge	NOUN
assc-55937	94	31	that	that	PRON
assc-55937	94	32	can	can	AUX
assc-55937	94	33	not	not	PART
assc-55937	94	34	be	be	AUX
assc-55937	94	35	ignored	ignore	VERB
assc-55937	94	36	.	.	PUNCT
assc-55937	95	1	consumers	consumer	NOUN
assc-55937	95	2	in	in	ADP
assc-55937	95	3	different	different	ADJ
assc-55937	95	4	cultures	culture	NOUN
assc-55937	95	5	differ	differ	VERB
assc-55937	95	6	in	in	ADP
assc-55937	95	7	language	language	NOUN
assc-55937	95	8	,	,	PUNCT
assc-55937	95	9	words	word	NOUN
assc-55937	95	10	,	,	PUNCT
assc-55937	95	11	symbols	symbol	NOUN
assc-55937	95	12	and	and	CCONJ
assc-55937	95	13	other	other	ADJ
assc-55937	95	14	cultural	cultural	ADJ
assc-55937	95	15	elements	element	NOUN
assc-55937	95	16	,	,	PUNCT
assc-55937	95	17	and	and	CCONJ
assc-55937	95	18	these	these	DET
assc-55937	95	19	differences	difference	NOUN
assc-55937	95	20	may	may	AUX
assc-55937	95	21	lead	lead	VERB
assc-55937	95	22	to	to	ADP
assc-55937	95	23	problems	problem	NOUN
assc-55937	95	24	such	such	ADJ
assc-55937	95	25	as	as	ADP
assc-55937	95	26	misunderstandings	misunderstanding	NOUN
assc-55937	95	27	and	and	CCONJ
assc-55937	95	28	communication	communication	NOUN
assc-55937	95	29	barriers	barrier	NOUN
assc-55937	95	30	in	in	ADP
assc-55937	95	31	information	information	NOUN
assc-55937	95	32	transfer	transfer	NOUN
assc-55937	95	33	.	.	PUNCT
assc-55937	96	1	in	in	ADP
assc-55937	96	2	order	order	NOUN
assc-55937	96	3	to	to	PART
assc-55937	96	4	cope	cope	VERB
assc-55937	96	5	with	with	ADP
assc-55937	96	6	these	these	DET
assc-55937	96	7	challenges	challenge	NOUN
assc-55937	96	8	,	,	PUNCT
assc-55937	96	9	companies	company	NOUN
assc-55937	96	10	need	need	VERB
assc-55937	96	11	to	to	PART
assc-55937	96	12	strengthen	strengthen	VERB
assc-55937	96	13	the	the	DET
assc-55937	96	14	cultivation	cultivation	NOUN
assc-55937	96	15	of	of	ADP
assc-55937	96	16	cross	cross	ADJ
assc-55937	96	17	-	-	ADJ
assc-55937	96	18	cultural	cultural	ADJ
assc-55937	96	19	communication	communication	NOUN
assc-55937	96	20	and	and	CCONJ
assc-55937	96	21	communication	communication	NOUN
assc-55937	96	22	skills	skill	NOUN
assc-55937	96	23	.	.	PUNCT
assc-55937	97	1	improve	improve	VERB
assc-55937	97	2	employees	employee	NOUN
assc-55937	97	3	'	'	PART
assc-55937	97	4	cross	cross	ADJ
assc-55937	97	5	-	-	ADJ
assc-55937	97	6	cultural	cultural	ADJ
assc-55937	97	7	communication	communication	NOUN
assc-55937	97	8	skills	skill	NOUN
assc-55937	97	9	and	and	CCONJ
assc-55937	97	10	cultural	cultural	ADJ
assc-55937	97	11	literacy	literacy	NOUN
assc-55937	97	12	through	through	ADP
assc-55937	97	13	training	training	NOUN
assc-55937	97	14	and	and	CCONJ
assc-55937	97	15	education	education	NOUN
assc-55937	97	16	,	,	PUNCT
assc-55937	97	17	and	and	CCONJ
assc-55937	97	18	strengthen	strengthen	VERB
assc-55937	97	19	communication	communication	NOUN
assc-55937	97	20	and	and	CCONJ
assc-55937	97	21	collaboration	collaboration	NOUN
assc-55937	97	22	with	with	ADP
assc-55937	97	23	local	local	ADJ
assc-55937	97	24	partners	partner	NOUN
assc-55937	97	25	and	and	CCONJ
assc-55937	97	26	consumers	consumer	NOUN
assc-55937	97	27	to	to	PART
assc-55937	97	28	minimize	minimize	VERB
assc-55937	97	29	communication	communication	NOUN
assc-55937	97	30	barriers	barrier	NOUN
assc-55937	97	31	and	and	CCONJ
assc-55937	97	32	misunderstandings	misunderstanding	NOUN
assc-55937	97	33	.	.	PUNCT
assc-55937	98	1	4.2	4.2	NUM
assc-55937	98	2	response	response	NOUN
assc-55937	98	3	strategies	strategy	NOUN
assc-55937	98	4	4.2.1	4.2.1	PRON
assc-55937	98	5	cultivate	cultivate	VERB
assc-55937	98	6	cross	cross	ADJ
assc-55937	98	7	-	-	ADJ
assc-55937	98	8	cultural	cultural	ADJ
assc-55937	98	9	marketing	marketing	NOUN
assc-55937	98	10	talents	talent	NOUN
assc-55937	98	11	in	in	ADP
assc-55937	98	12	order	order	NOUN
assc-55937	98	13	to	to	PART
assc-55937	98	14	cope	cope	VERB
assc-55937	98	15	with	with	ADP
assc-55937	98	16	the	the	DET
assc-55937	98	17	challenges	challenge	NOUN
assc-55937	98	18	of	of	ADP
assc-55937	98	19	cross	cross	ADJ
assc-55937	98	20	-	-	ADJ
assc-55937	98	21	cultural	cultural	ADJ
assc-55937	98	22	marketing	marketing	NOUN
assc-55937	98	23	,	,	PUNCT
assc-55937	98	24	enterprises	enterprise	NOUN
assc-55937	98	25	need	need	VERB
assc-55937	98	26	to	to	PART
assc-55937	98	27	cultivate	cultivate	VERB
assc-55937	98	28	a	a	DET
assc-55937	98	29	team	team	NOUN
assc-55937	98	30	of	of	ADP
assc-55937	98	31	talents	talent	NOUN
assc-55937	98	32	with	with	ADP
assc-55937	98	33	cross	cross	ADJ
assc-55937	98	34	-	-	ADJ
assc-55937	98	35	cultural	cultural	ADJ
assc-55937	98	36	marketing	marketing	NOUN
assc-55937	98	37	capabilities	capability	NOUN
assc-55937	98	38	.	.	PUNCT
assc-55937	99	1	these	these	DET
assc-55937	99	2	talents	talent	NOUN
assc-55937	99	3	need	need	VERB
assc-55937	99	4	to	to	PART
assc-55937	99	5	have	have	VERB
assc-55937	99	6	in	in	ADP
assc-55937	99	7	-	-	PUNCT
assc-55937	99	8	depth	depth	NOUN
assc-55937	99	9	understanding	understanding	NOUN
assc-55937	99	10	of	of	ADP
assc-55937	99	11	different	different	ADJ
assc-55937	99	12	cultural	cultural	ADJ
assc-55937	99	13	backgrounds	background	NOUN
assc-55937	99	14	,	,	PUNCT
assc-55937	99	15	good	good	ADJ
assc-55937	99	16	communication	communication	NOUN
assc-55937	99	17	skills	skill	NOUN
assc-55937	99	18	and	and	CCONJ
assc-55937	99	19	innovation	innovation	NOUN
assc-55937	99	20	and	and	CCONJ
assc-55937	99	21	other	other	ADJ
assc-55937	99	22	characteristics	characteristic	NOUN
assc-55937	99	23	.	.	PUNCT
assc-55937	100	1	cultivate	cultivate	VERB
assc-55937	100	2	and	and	CCONJ
assc-55937	100	3	introduce	introduce	VERB
assc-55937	100	4	talents	talent	NOUN
assc-55937	100	5	with	with	ADP
assc-55937	100	6	cross	cross	ADJ
assc-55937	100	7	-	-	ADJ
assc-55937	100	8	cultural	cultural	ADJ
assc-55937	100	9	marketing	marketing	NOUN
assc-55937	100	10	ability	ability	NOUN
assc-55937	100	11	by	by	ADP
assc-55937	100	12	means	mean	NOUN
assc-55937	100	13	of	of	ADP
assc-55937	100	14	recruitment	recruitment	NOUN
assc-55937	100	15	and	and	CCONJ
assc-55937	100	16	training	training	NOUN
assc-55937	100	17	;	;	PUNCT
assc-55937	100	18	at	at	ADP
assc-55937	100	19	the	the	DET
assc-55937	100	20	same	same	ADJ
assc-55937	100	21	time	time	NOUN
assc-55937	100	22	,	,	PUNCT
assc-55937	100	23	strengthen	strengthen	VERB
assc-55937	100	24	the	the	DET
assc-55937	100	25	cross	cross	ADJ
assc-55937	100	26	-	-	ADJ
assc-55937	100	27	cultural	cultural	ADJ
assc-55937	100	28	training	training	NOUN
assc-55937	100	29	and	and	CCONJ
assc-55937	100	30	education	education	NOUN
assc-55937	100	31	for	for	SCONJ
assc-55937	100	32	employees	employee	NOUN
assc-55937	100	33	to	to	PART
assc-55937	100	34	improve	improve	VERB
assc-55937	100	35	their	their	PRON
assc-55937	100	36	cultural	cultural	ADJ
assc-55937	100	37	literacy	literacy	NOUN
assc-55937	100	38	and	and	CCONJ
assc-55937	100	39	cross	cross	ADJ
assc-55937	100	40	-	-	ADJ
assc-55937	100	41	cultural	cultural	ADJ
assc-55937	100	42	communication	communication	NOUN
assc-55937	100	43	ability	ability	NOUN
assc-55937	100	44	.	.	PUNCT
assc-55937	101	1	4.2.2	4.2.2	NUM
assc-55937	101	2	strengthen	strengthen	VERB
assc-55937	101	3	market	market	NOUN
assc-55937	101	4	research	research	NOUN
assc-55937	101	5	and	and	CCONJ
assc-55937	101	6	consumer	consumer	NOUN
assc-55937	101	7	behavior	behavior	NOUN
assc-55937	101	8	analysis	analysis	NOUN
assc-55937	101	9	market	market	NOUN
assc-55937	101	10	research	research	NOUN
assc-55937	101	11	and	and	CCONJ
assc-55937	101	12	consumer	consumer	NOUN
assc-55937	101	13	behavior	behavior	NOUN
assc-55937	101	14	analysis	analysis	NOUN
assc-55937	101	15	is	be	AUX
assc-55937	101	16	one	one	NUM
assc-55937	101	17	of	of	ADP
assc-55937	101	18	the	the	DET
assc-55937	101	19	important	important	ADJ
assc-55937	101	20	bases	basis	NOUN
assc-55937	101	21	for	for	ADP
assc-55937	101	22	enterprises	enterprise	NOUN
assc-55937	101	23	to	to	PART
assc-55937	101	24	formulate	formulate	VERB
assc-55937	101	25	international	international	ADJ
assc-55937	101	26	marketing	marketing	NOUN
assc-55937	101	27	strategies	strategy	NOUN
assc-55937	101	28	.	.	PUNCT
assc-55937	102	1	through	through	ADP
assc-55937	102	2	the	the	DET
assc-55937	102	3	means	mean	NOUN
assc-55937	102	4	of	of	ADP
assc-55937	102	5	market	market	NOUN
assc-55937	102	6	research	research	NOUN
assc-55937	102	7	and	and	CCONJ
assc-55937	102	8	consumer	consumer	NOUN
assc-55937	102	9	behavior	behavior	NOUN
assc-55937	102	10	analysis	analysis	NOUN
assc-55937	102	11	to	to	PART
assc-55937	102	12	grasp	grasp	VERB
assc-55937	102	13	the	the	DET
assc-55937	102	14	target	target	NOUN
assc-55937	102	15	market	market	NOUN
assc-55937	102	16	needs	need	NOUN
assc-55937	102	17	and	and	CCONJ
assc-55937	102	18	preferences	preference	NOUN
assc-55937	102	19	and	and	CCONJ
assc-55937	102	20	other	other	ADJ
assc-55937	102	21	information	information	NOUN
assc-55937	102	22	;	;	PUNCT
assc-55937	102	23	at	at	ADP
assc-55937	102	24	the	the	DET
assc-55937	102	25	same	same	ADJ
assc-55937	102	26	time	time	NOUN
assc-55937	102	27	to	to	PART
assc-55937	102	28	understand	understand	VERB
assc-55937	102	29	the	the	DET
assc-55937	102	30	characteristics	characteristic	NOUN
assc-55937	102	31	of	of	ADP
assc-55937	102	32	the	the	DET
assc-55937	102	33	local	local	ADJ
assc-55937	102	34	culture	culture	NOUN
assc-55937	102	35	and	and	CCONJ
assc-55937	102	36	consumer	consumer	NOUN
assc-55937	102	37	habits	habit	NOUN
assc-55937	102	38	and	and	CCONJ
assc-55937	102	39	other	other	ADJ
assc-55937	102	40	factors	factor	NOUN
assc-55937	102	41	in	in	ADP
assc-55937	102	42	order	order	NOUN
assc-55937	102	43	to	to	PART
assc-55937	102	44	provide	provide	VERB
assc-55937	102	45	strong	strong	ADJ
assc-55937	102	46	support	support	NOUN
assc-55937	102	47	for	for	ADP
assc-55937	102	48	the	the	DET
assc-55937	102	49	enterprise	enterprise	NOUN
assc-55937	102	50	's	's	PART
assc-55937	102	51	marketing	marketing	NOUN
assc-55937	102	52	strategy	strategy	NOUN
assc-55937	102	53	development	development	NOUN
assc-55937	102	54	.	.	PUNCT
assc-55937	103	1	in	in	ADP
assc-55937	103	2	addition	addition	NOUN
assc-55937	103	3	,	,	PUNCT
assc-55937	103	4	you	you	PRON
assc-55937	103	5	can	can	AUX
assc-55937	103	6	also	also	ADV
assc-55937	103	7	establish	establish	VERB
assc-55937	103	8	a	a	DET
assc-55937	103	9	consumer	consumer	NOUN
assc-55937	103	10	database	database	NOUN
assc-55937	103	11	to	to	PART
assc-55937	103	12	track	track	VERB
assc-55937	103	13	and	and	CCONJ
assc-55937	103	14	analyze	analyze	VERB
assc-55937	103	15	consumer	consumer	NOUN
assc-55937	103	16	purchasing	purchasing	NOUN
assc-55937	103	17	behavior	behavior	NOUN
assc-55937	103	18	and	and	CCONJ
assc-55937	103	19	preferences	preference	NOUN
assc-55937	103	20	and	and	CCONJ
assc-55937	103	21	other	other	ADJ
assc-55937	103	22	information	information	NOUN
assc-55937	103	23	in	in	ADP
assc-55937	103	24	order	order	NOUN
assc-55937	103	25	to	to	PART
assc-55937	103	26	adjust	adjust	VERB
assc-55937	103	27	the	the	DET
assc-55937	103	28	enterprise	enterprise	NOUN
assc-55937	103	29	's	's	PART
assc-55937	103	30	marketing	marketing	NOUN
assc-55937	103	31	strategy	strategy	NOUN
assc-55937	103	32	and	and	CCONJ
assc-55937	103	33	product	product	NOUN
assc-55937	103	34	design	design	NOUN
assc-55937	103	35	and	and	CCONJ
assc-55937	103	36	other	other	ADJ
assc-55937	103	37	work	work	NOUN
assc-55937	103	38	in	in	ADP
assc-55937	103	39	a	a	DET
assc-55937	103	40	timely	timely	ADJ
assc-55937	103	41	manner	manner	NOUN
assc-55937	103	42	.	.	PUNCT
assc-55937	104	1	4.2.3	4.2.3	PRON
assc-55937	104	2	establish	establish	VERB
assc-55937	104	3	cross	cross	ADJ
assc-55937	104	4	-	-	ADJ
assc-55937	104	5	cultural	cultural	ADJ
assc-55937	104	6	cooperation	cooperation	NOUN
assc-55937	104	7	mechanism	mechanism	NOUN
assc-55937	104	8	establishing	establish	VERB
assc-55937	104	9	cross	cross	ADJ
assc-55937	104	10	-	-	ADJ
assc-55937	104	11	cultural	cultural	ADJ
assc-55937	104	12	cooperation	cooperation	NOUN
assc-55937	104	13	mechanism	mechanism	NOUN
assc-55937	104	14	is	be	AUX
assc-55937	104	15	one	one	NUM
assc-55937	104	16	of	of	ADP
assc-55937	104	17	the	the	DET
assc-55937	104	18	effective	effective	ADJ
assc-55937	104	19	ways	way	NOUN
assc-55937	104	20	for	for	SCONJ
assc-55937	104	21	enterprises	enterprise	NOUN
assc-55937	104	22	to	to	PART
assc-55937	104	23	deal	deal	VERB
assc-55937	104	24	with	with	ADP
assc-55937	104	25	cross	cross	ADJ
assc-55937	104	26	-	-	ADJ
assc-55937	104	27	cultural	cultural	ADJ
assc-55937	104	28	marketing	marketing	NOUN
assc-55937	104	29	challenges	challenge	NOUN
assc-55937	104	30	.	.	PUNCT
assc-55937	105	1	by	by	ADP
assc-55937	105	2	establishing	establish	VERB
assc-55937	105	3	close	close	ADJ
assc-55937	105	4	cooperation	cooperation	NOUN
assc-55937	105	5	with	with	ADP
assc-55937	105	6	local	local	ADJ
assc-55937	105	7	partners	partner	NOUN
assc-55937	105	8	to	to	PART
assc-55937	105	9	jointly	jointly	ADV
assc-55937	105	10	promote	promote	VERB
assc-55937	105	11	product	product	NOUN
assc-55937	105	12	sales	sale	NOUN
assc-55937	105	13	and	and	CCONJ
assc-55937	105	14	market	market	NOUN
assc-55937	105	15	expansion	expansion	NOUN
assc-55937	105	16	;	;	PUNCT
assc-55937	105	17	at	at	ADP
assc-55937	105	18	the	the	DET
assc-55937	105	19	same	same	ADJ
assc-55937	105	20	time	time	NOUN
assc-55937	105	21	,	,	PUNCT
assc-55937	105	22	strengthen	strengthen	VERB
assc-55937	105	23	the	the	DET
assc-55937	105	24	establishment	establishment	NOUN
assc-55937	105	25	of	of	ADP
assc-55937	105	26	good	good	ADJ
assc-55937	105	27	relations	relation	NOUN
assc-55937	105	28	with	with	ADP
assc-55937	105	29	local	local	ADJ
assc-55937	105	30	media	medium	NOUN
assc-55937	105	31	,	,	PUNCT
assc-55937	105	32	government	government	NOUN
assc-55937	105	33	and	and	CCONJ
assc-55937	105	34	social	social	ADJ
assc-55937	105	35	organizations	organization	NOUN
assc-55937	105	36	to	to	PART
assc-55937	105	37	enhance	enhance	VERB
assc-55937	105	38	brand	brand	NOUN
assc-55937	105	39	image	image	NOUN
assc-55937	105	40	and	and	CCONJ
assc-55937	105	41	awareness	awareness	NOUN
assc-55937	105	42	.	.	PUNCT
assc-55937	106	1	in	in	ADP
assc-55937	106	2	addition	addition	NOUN
assc-55937	106	3	,	,	PUNCT
assc-55937	106	4	by	by	ADP
assc-55937	106	5	participating	participate	VERB
assc-55937	106	6	in	in	ADP
assc-55937	106	7	local	local	ADJ
assc-55937	106	8	cultural	cultural	ADJ
assc-55937	106	9	and	and	CCONJ
assc-55937	106	10	social	social	ADJ
assc-55937	106	11	activities	activity	NOUN
assc-55937	106	12	,	,	PUNCT
assc-55937	106	13	we	we	PRON
assc-55937	106	14	can	can	AUX
assc-55937	106	15	enhance	enhance	VERB
assc-55937	106	16	interaction	interaction	NOUN
assc-55937	106	17	and	and	CCONJ
assc-55937	106	18	communication	communication	NOUN
assc-55937	106	19	with	with	ADP
assc-55937	106	20	local	local	ADJ
assc-55937	106	21	consumers	consumer	NOUN
assc-55937	106	22	to	to	PART
assc-55937	106	23	better	well	ADV
assc-55937	106	24	understand	understand	VERB
assc-55937	106	25	and	and	CCONJ
assc-55937	106	26	satisfy	satisfy	VERB
assc-55937	106	27	their	their	PRON
assc-55937	106	28	needs	need	NOUN
assc-55937	106	29	and	and	CCONJ
assc-55937	106	30	preferences	preference	NOUN
assc-55937	106	31	.	.	PUNCT
assc-55937	107	1	www.scholink.org/ojs/index.php/assc	www.scholink.org/ojs/index.php/assc	PROPN
assc-55937	107	2	advances	advance	VERB
assc-55937	107	3	in	in	ADP
assc-55937	107	4	social	social	ADJ
assc-55937	107	5	science	science	NOUN
assc-55937	107	6	and	and	CCONJ
assc-55937	107	7	culture	culture	NOUN
assc-55937	107	8	vol	vol	NOUN
assc-55937	107	9	.	.	PROPN
assc-55937	108	1	7	7	NUM
assc-55937	108	2	no	no	NOUN
assc-55937	108	3	.	.	NOUN
assc-55937	108	4	2	2	NUM
assc-55937	108	5	,	,	PUNCT
assc-55937	108	6	2025	2025	NUM
assc-55937	108	7	published	publish	VERB
assc-55937	108	8	by	by	ADP
assc-55937	108	9	scholink	scholink	PROPN
assc-55937	108	10	inc	inc	PROPN
assc-55937	108	11	.	.	PROPN
assc-55937	108	12	97	97	NUM
assc-55937	108	13	5	5	NUM
assc-55937	108	14	.	.	PUNCT
assc-55937	108	15	case	case	NOUN
assc-55937	108	16	study	study	VERB
assc-55937	108	17	5.1	5.1	NUM
assc-55937	108	18	coca	coca	PROPN
assc-55937	108	19	-	-	PUNCT
assc-55937	108	20	cola	cola	PROPN
assc-55937	108	21	's	's	PART
assc-55937	108	22	cross	cross	ADJ
assc-55937	108	23	-	-	ADJ
assc-55937	108	24	cultural	cultural	ADJ
assc-55937	108	25	marketing	marketing	NOUN
assc-55937	108	26	strategy	strategy	NOUN
assc-55937	108	27	as	as	ADP
assc-55937	108	28	one	one	NUM
assc-55937	108	29	of	of	ADP
assc-55937	108	30	the	the	DET
assc-55937	108	31	world	world	NOUN
assc-55937	108	32	famous	famous	ADJ
assc-55937	108	33	beverage	beverage	NOUN
assc-55937	108	34	brands	brand	NOUN
assc-55937	108	35	,	,	PUNCT
assc-55937	108	36	coca	coca	PROPN
assc-55937	108	37	-	-	PUNCT
assc-55937	108	38	cola	cola	PROPN
assc-55937	108	39	has	have	AUX
assc-55937	108	40	accumulated	accumulate	VERB
assc-55937	108	41	rich	rich	ADJ
assc-55937	108	42	experience	experience	NOUN
assc-55937	108	43	and	and	CCONJ
assc-55937	108	44	successful	successful	ADJ
assc-55937	108	45	cases	case	NOUN
assc-55937	108	46	in	in	ADP
assc-55937	108	47	cross	cross	ADJ
assc-55937	108	48	-	-	ADJ
assc-55937	108	49	cultural	cultural	ADJ
assc-55937	108	50	marketing	marketing	NOUN
assc-55937	108	51	.	.	PUNCT
assc-55937	109	1	when	when	SCONJ
assc-55937	109	2	coca	coca	PROPN
assc-55937	109	3	-	-	PUNCT
assc-55937	109	4	cola	cola	PROPN
assc-55937	109	5	enters	enter	VERB
assc-55937	109	6	a	a	DET
assc-55937	109	7	new	new	ADJ
assc-55937	109	8	market	market	NOUN
assc-55937	109	9	,	,	PUNCT
assc-55937	109	10	it	it	PRON
assc-55937	109	11	will	will	AUX
assc-55937	109	12	deeply	deeply	ADV
assc-55937	109	13	understand	understand	VERB
assc-55937	109	14	the	the	DET
assc-55937	109	15	characteristics	characteristic	NOUN
assc-55937	109	16	of	of	ADP
assc-55937	109	17	the	the	DET
assc-55937	109	18	local	local	ADJ
assc-55937	109	19	culture	culture	NOUN
assc-55937	109	20	and	and	CCONJ
assc-55937	109	21	consumer	consumer	NOUN
assc-55937	109	22	demand	demand	NOUN
assc-55937	109	23	preferences	preference	NOUN
assc-55937	109	24	and	and	CCONJ
assc-55937	109	25	other	other	ADJ
assc-55937	109	26	information	information	NOUN
assc-55937	109	27	;	;	PUNCT
assc-55937	109	28	and	and	CCONJ
assc-55937	109	29	based	base	VERB
assc-55937	109	30	on	on	ADP
assc-55937	109	31	this	this	DET
assc-55937	109	32	information	information	NOUN
assc-55937	109	33	,	,	PUNCT
assc-55937	109	34	it	it	PRON
assc-55937	109	35	will	will	AUX
assc-55937	109	36	make	make	VERB
assc-55937	109	37	adjustments	adjustment	NOUN
assc-55937	109	38	to	to	ADP
assc-55937	109	39	the	the	DET
assc-55937	109	40	product	product	NOUN
assc-55937	109	41	packaging	packaging	NOUN
assc-55937	109	42	,	,	PUNCT
assc-55937	109	43	advertising	advertising	NOUN
assc-55937	109	44	and	and	CCONJ
assc-55937	109	45	promotional	promotional	ADJ
assc-55937	109	46	activities	activity	NOUN
assc-55937	109	47	in	in	ADP
assc-55937	109	48	order	order	NOUN
assc-55937	109	49	to	to	PART
assc-55937	109	50	adapt	adapt	VERB
assc-55937	109	51	to	to	ADP
assc-55937	109	52	the	the	DET
assc-55937	109	53	needs	need	NOUN
assc-55937	109	54	of	of	ADP
assc-55937	109	55	the	the	DET
assc-55937	109	56	local	local	ADJ
assc-55937	109	57	market	market	NOUN
assc-55937	109	58	.	.	PUNCT
assc-55937	110	1	for	for	ADP
assc-55937	110	2	example	example	NOUN
assc-55937	110	3	,	,	PUNCT
assc-55937	110	4	in	in	ADP
assc-55937	110	5	the	the	DET
assc-55937	110	6	chinese	chinese	ADJ
assc-55937	110	7	market	market	NOUN
assc-55937	110	8	,	,	PUNCT
assc-55937	110	9	coca	coca	PROPN
assc-55937	110	10	-	-	PUNCT
assc-55937	110	11	cola	cola	PROPN
assc-55937	110	12	has	have	AUX
assc-55937	110	13	launched	launch	VERB
assc-55937	110	14	a	a	DET
assc-55937	110	15	variety	variety	NOUN
assc-55937	110	16	of	of	ADP
assc-55937	110	17	flavored	flavor	VERB
assc-55937	110	18	beverages	beverage	NOUN
assc-55937	110	19	to	to	PART
assc-55937	110	20	meet	meet	VERB
assc-55937	110	21	the	the	DET
assc-55937	110	22	tastes	taste	NOUN
assc-55937	110	23	of	of	ADP
assc-55937	110	24	local	local	ADJ
assc-55937	110	25	consumers	consumer	NOUN
assc-55937	110	26	;	;	PUNCT
assc-55937	110	27	at	at	ADP
assc-55937	110	28	the	the	DET
assc-55937	110	29	same	same	ADJ
assc-55937	110	30	time	time	NOUN
assc-55937	110	31	,	,	PUNCT
assc-55937	110	32	it	it	PRON
assc-55937	110	33	has	have	AUX
assc-55937	110	34	also	also	ADV
assc-55937	110	35	incorporated	incorporate	VERB
assc-55937	110	36	chinese	chinese	ADJ
assc-55937	110	37	cultural	cultural	ADJ
assc-55937	110	38	elements	element	NOUN
assc-55937	110	39	and	and	CCONJ
assc-55937	110	40	symbols	symbol	NOUN
assc-55937	110	41	into	into	ADP
assc-55937	110	42	its	its	PRON
assc-55937	110	43	advertising	advertising	NOUN
assc-55937	110	44	campaigns	campaign	NOUN
assc-55937	110	45	in	in	ADP
assc-55937	110	46	order	order	NOUN
assc-55937	110	47	to	to	PART
assc-55937	110	48	attract	attract	VERB
assc-55937	110	49	the	the	DET
assc-55937	110	50	attention	attention	NOUN
assc-55937	110	51	and	and	CCONJ
assc-55937	110	52	love	love	NOUN
assc-55937	110	53	of	of	ADP
assc-55937	110	54	local	local	ADJ
assc-55937	110	55	consumers	consumer	NOUN
assc-55937	110	56	.	.	PUNCT
assc-55937	111	1	in	in	ADP
assc-55937	111	2	addition	addition	NOUN
assc-55937	111	3	,	,	PUNCT
assc-55937	111	4	coca	coca	PROPN
assc-55937	111	5	-	-	PUNCT
assc-55937	111	6	cola	cola	PROPN
assc-55937	111	7	also	also	ADV
assc-55937	111	8	actively	actively	ADV
assc-55937	111	9	participates	participate	VERB
assc-55937	111	10	in	in	ADP
assc-55937	111	11	local	local	ADJ
assc-55937	111	12	cultural	cultural	ADJ
assc-55937	111	13	and	and	CCONJ
assc-55937	111	14	social	social	ADJ
assc-55937	111	15	activities	activity	NOUN
assc-55937	111	16	to	to	PART
assc-55937	111	17	enhance	enhance	VERB
assc-55937	111	18	the	the	DET
assc-55937	111	19	interaction	interaction	NOUN
assc-55937	111	20	and	and	CCONJ
assc-55937	111	21	communication	communication	NOUN
assc-55937	111	22	with	with	ADP
assc-55937	111	23	local	local	ADJ
assc-55937	111	24	consumers	consumer	NOUN
assc-55937	111	25	in	in	ADP
assc-55937	111	26	order	order	NOUN
assc-55937	111	27	to	to	PART
assc-55937	111	28	better	well	ADV
assc-55937	111	29	understand	understand	VERB
assc-55937	111	30	and	and	CCONJ
assc-55937	111	31	satisfy	satisfy	VERB
assc-55937	111	32	the	the	DET
assc-55937	111	33	needs	need	NOUN
assc-55937	111	34	and	and	CCONJ
assc-55937	111	35	preferences	preference	NOUN
assc-55937	111	36	of	of	ADP
assc-55937	111	37	local	local	ADJ
assc-55937	111	38	consumers	consumer	NOUN
assc-55937	111	39	.	.	PUNCT
assc-55937	112	1	5.2	5.2	NUM
assc-55937	112	2	unilever	unilever	PROPN
assc-55937	112	3	's	's	PART
assc-55937	112	4	localization	localization	NOUN
assc-55937	112	5	strategy	strategy	NOUN
assc-55937	112	6	unilever	unilever	PROPN
assc-55937	112	7	,	,	PUNCT
assc-55937	112	8	as	as	ADP
assc-55937	112	9	one	one	NUM
assc-55937	112	10	of	of	ADP
assc-55937	112	11	the	the	DET
assc-55937	112	12	world	world	NOUN
assc-55937	112	13	's	's	PART
assc-55937	112	14	most	most	ADV
assc-55937	112	15	famous	famous	ADJ
assc-55937	112	16	brands	brand	NOUN
assc-55937	112	17	of	of	ADP
assc-55937	112	18	daily	daily	ADJ
assc-55937	112	19	necessities	necessity	NOUN
assc-55937	112	20	,	,	PUNCT
assc-55937	112	21	has	have	AUX
assc-55937	112	22	adopted	adopt	VERB
assc-55937	112	23	a	a	DET
assc-55937	112	24	localization	localization	NOUN
assc-55937	112	25	strategy	strategy	NOUN
assc-55937	112	26	in	in	ADP
assc-55937	112	27	cross	cross	ADJ
assc-55937	112	28	-	-	ADJ
assc-55937	112	29	cultural	cultural	ADJ
assc-55937	112	30	marketing	marketing	NOUN
assc-55937	112	31	and	and	CCONJ
assc-55937	112	32	achieved	achieve	VERB
assc-55937	112	33	remarkable	remarkable	ADJ
assc-55937	112	34	results	result	NOUN
assc-55937	112	35	.	.	PUNCT
assc-55937	113	1	when	when	SCONJ
assc-55937	113	2	unilever	unilever	PROPN
assc-55937	113	3	enters	enter	VERB
assc-55937	113	4	a	a	DET
assc-55937	113	5	new	new	ADJ
assc-55937	113	6	market	market	NOUN
assc-55937	113	7	,	,	PUNCT
assc-55937	113	8	it	it	PRON
assc-55937	113	9	will	will	AUX
assc-55937	113	10	deeply	deeply	ADV
assc-55937	113	11	understand	understand	VERB
assc-55937	113	12	the	the	DET
assc-55937	113	13	information	information	NOUN
assc-55937	113	14	of	of	ADP
assc-55937	113	15	local	local	ADJ
assc-55937	113	16	consumers	consumer	NOUN
assc-55937	113	17	'	'	PART
assc-55937	113	18	needs	need	NOUN
assc-55937	113	19	and	and	CCONJ
assc-55937	113	20	preferences	preference	NOUN
assc-55937	113	21	;	;	PUNCT
assc-55937	113	22	and	and	CCONJ
assc-55937	113	23	according	accord	VERB
assc-55937	113	24	to	to	ADP
assc-55937	113	25	this	this	DET
assc-55937	113	26	information	information	NOUN
assc-55937	113	27	,	,	PUNCT
assc-55937	113	28	it	it	PRON
assc-55937	113	29	will	will	AUX
assc-55937	113	30	make	make	VERB
assc-55937	113	31	adjustments	adjustment	NOUN
assc-55937	113	32	to	to	ADP
assc-55937	113	33	the	the	DET
assc-55937	113	34	product	product	NOUN
assc-55937	113	35	formulations	formulation	NOUN
assc-55937	113	36	,	,	PUNCT
assc-55937	113	37	packaging	packaging	NOUN
assc-55937	113	38	designs	design	NOUN
assc-55937	113	39	and	and	CCONJ
assc-55937	113	40	advertising	advertising	NOUN
assc-55937	113	41	campaigns	campaign	NOUN
assc-55937	113	42	in	in	ADP
assc-55937	113	43	order	order	NOUN
assc-55937	113	44	to	to	PART
assc-55937	113	45	adapt	adapt	VERB
assc-55937	113	46	to	to	ADP
assc-55937	113	47	the	the	DET
assc-55937	113	48	needs	need	NOUN
assc-55937	113	49	of	of	ADP
assc-55937	113	50	the	the	DET
assc-55937	113	51	local	local	ADJ
assc-55937	113	52	market	market	NOUN
assc-55937	113	53	.	.	PUNCT
assc-55937	114	1	for	for	ADP
assc-55937	114	2	example	example	NOUN
assc-55937	114	3	,	,	PUNCT
assc-55937	114	4	in	in	ADP
assc-55937	114	5	the	the	DET
assc-55937	114	6	indian	indian	ADJ
assc-55937	114	7	market	market	NOUN
assc-55937	114	8	,	,	PUNCT
assc-55937	114	9	unilever	unilever	PROPN
assc-55937	114	10	has	have	AUX
assc-55937	114	11	launched	launch	VERB
assc-55937	114	12	a	a	DET
assc-55937	114	13	variety	variety	NOUN
assc-55937	114	14	of	of	ADP
assc-55937	114	15	daily	daily	ADJ
assc-55937	114	16	care	care	NOUN
assc-55937	114	17	products	product	NOUN
assc-55937	114	18	that	that	PRON
assc-55937	114	19	meet	meet	VERB
assc-55937	114	20	the	the	DET
assc-55937	114	21	needs	need	NOUN
assc-55937	114	22	of	of	ADP
assc-55937	114	23	local	local	ADJ
assc-55937	114	24	consumers	consumer	NOUN
assc-55937	114	25	in	in	ADP
assc-55937	114	26	terms	term	NOUN
assc-55937	114	27	of	of	ADP
assc-55937	114	28	their	their	PRON
assc-55937	114	29	preference	preference	NOUN
assc-55937	114	30	for	for	ADP
assc-55937	114	31	natural	natural	ADJ
assc-55937	114	32	ingredients	ingredient	NOUN
assc-55937	114	33	and	and	CCONJ
assc-55937	114	34	herbal	herbal	ADJ
assc-55937	114	35	formulas	formula	NOUN
assc-55937	114	36	,	,	PUNCT
assc-55937	114	37	and	and	CCONJ
assc-55937	114	38	has	have	AUX
assc-55937	114	39	incorporated	incorporate	VERB
assc-55937	114	40	indian	indian	ADJ
assc-55937	114	41	cultural	cultural	ADJ
assc-55937	114	42	elements	element	NOUN
assc-55937	114	43	and	and	CCONJ
assc-55937	114	44	symbols	symbol	NOUN
assc-55937	114	45	into	into	ADP
assc-55937	114	46	its	its	PRON
assc-55937	114	47	advertising	advertising	NOUN
assc-55937	114	48	campaigns	campaign	NOUN
assc-55937	114	49	in	in	ADP
assc-55937	114	50	order	order	NOUN
assc-55937	114	51	to	to	PART
assc-55937	114	52	attract	attract	VERB
assc-55937	114	53	the	the	DET
assc-55937	114	54	attention	attention	NOUN
assc-55937	114	55	and	and	CCONJ
assc-55937	114	56	love	love	NOUN
assc-55937	114	57	of	of	ADP
assc-55937	114	58	local	local	ADJ
assc-55937	114	59	consumers	consumer	NOUN
assc-55937	114	60	.	.	PUNCT
assc-55937	115	1	in	in	ADP
assc-55937	115	2	addition	addition	NOUN
assc-55937	115	3	,	,	PUNCT
assc-55937	115	4	unilever	unilever	PROPN
assc-55937	115	5	also	also	ADV
assc-55937	115	6	actively	actively	ADV
assc-55937	115	7	participates	participate	VERB
assc-55937	115	8	in	in	ADP
assc-55937	115	9	local	local	ADJ
assc-55937	115	10	social	social	ADJ
assc-55937	115	11	welfare	welfare	NOUN
assc-55937	115	12	and	and	CCONJ
assc-55937	115	13	environmental	environmental	ADJ
assc-55937	115	14	protection	protection	NOUN
assc-55937	115	15	activities	activity	NOUN
assc-55937	115	16	to	to	PART
assc-55937	115	17	enhance	enhance	VERB
assc-55937	115	18	brand	brand	NOUN
assc-55937	115	19	image	image	NOUN
assc-55937	115	20	and	and	CCONJ
assc-55937	115	21	awareness	awareness	NOUN
assc-55937	115	22	in	in	ADP
assc-55937	115	23	order	order	NOUN
assc-55937	115	24	to	to	PART
assc-55937	115	25	better	well	ADV
assc-55937	115	26	meet	meet	VERB
assc-55937	115	27	the	the	DET
assc-55937	115	28	needs	need	NOUN
assc-55937	115	29	and	and	CCONJ
assc-55937	115	30	preferences	preference	NOUN
assc-55937	115	31	of	of	ADP
assc-55937	115	32	local	local	ADJ
assc-55937	115	33	consumers	consumer	NOUN
assc-55937	115	34	.	.	PUNCT
assc-55937	116	1	6	6	X
assc-55937	116	2	.	.	X
assc-55937	116	3	conclusion	conclusion	NOUN
assc-55937	116	4	and	and	CCONJ
assc-55937	116	5	prospect	prospect	VERB
assc-55937	116	6	6.1	6.1	NUM
assc-55937	116	7	conclusion	conclusion	NOUN
assc-55937	116	8	cross	cross	ADJ
assc-55937	116	9	-	-	ADJ
assc-55937	116	10	cultural	cultural	ADJ
assc-55937	116	11	marketing	marketing	NOUN
assc-55937	116	12	has	have	AUX
assc-55937	116	13	become	become	VERB
assc-55937	116	14	one	one	NUM
assc-55937	116	15	of	of	ADP
assc-55937	116	16	the	the	DET
assc-55937	116	17	most	most	ADV
assc-55937	116	18	important	important	ADJ
assc-55937	116	19	ways	way	NOUN
assc-55937	116	20	for	for	SCONJ
assc-55937	116	21	enterprises	enterprise	NOUN
assc-55937	116	22	to	to	PART
assc-55937	116	23	expand	expand	VERB
assc-55937	116	24	overseas	overseas	ADJ
assc-55937	116	25	markets	market	NOUN
assc-55937	116	26	;	;	PUNCT
assc-55937	116	27	enterprises	enterprise	NOUN
assc-55937	116	28	need	need	VERB
assc-55937	116	29	to	to	PART
assc-55937	116	30	understand	understand	VERB
assc-55937	116	31	the	the	DET
assc-55937	116	32	cultural	cultural	ADJ
assc-55937	116	33	characteristics	characteristic	NOUN
assc-55937	116	34	of	of	ADP
assc-55937	116	35	the	the	DET
assc-55937	116	36	target	target	NOUN
assc-55937	116	37	market	market	NOUN
assc-55937	116	38	and	and	CCONJ
assc-55937	116	39	consumer	consumer	NOUN
assc-55937	116	40	needs	need	NOUN
assc-55937	116	41	and	and	CCONJ
assc-55937	116	42	preferences	preference	NOUN
assc-55937	116	43	in	in	ADP
assc-55937	116	44	order	order	NOUN
assc-55937	116	45	to	to	PART
assc-55937	116	46	formulate	formulate	VERB
assc-55937	116	47	a	a	DET
assc-55937	116	48	marketing	marketing	NOUN
assc-55937	116	49	strategy	strategy	NOUN
assc-55937	116	50	that	that	PRON
assc-55937	116	51	meets	meet	VERB
assc-55937	116	52	the	the	DET
assc-55937	116	53	needs	need	NOUN
assc-55937	116	54	of	of	ADP
assc-55937	116	55	the	the	DET
assc-55937	116	56	local	local	ADJ
assc-55937	116	57	market	market	NOUN
assc-55937	116	58	.	.	PUNCT
assc-55937	117	1	in	in	ADP
assc-55937	117	2	cross	cross	ADJ
assc-55937	117	3	-	-	ADJ
assc-55937	117	4	cultural	cultural	ADJ
assc-55937	117	5	marketing	marketing	NOUN
assc-55937	117	6	,	,	PUNCT
assc-55937	117	7	companies	company	NOUN
assc-55937	117	8	need	need	VERB
assc-55937	117	9	to	to	PART
assc-55937	117	10	adjust	adjust	VERB
assc-55937	117	11	their	their	PRON
assc-55937	117	12	product	product	NOUN
assc-55937	117	13	strategy	strategy	NOUN
assc-55937	117	14	,	,	PUNCT
assc-55937	117	15	channel	channel	NOUN
assc-55937	117	16	strategy	strategy	NOUN
assc-55937	117	17	,	,	PUNCT
assc-55937	117	18	pricing	pricing	NOUN
assc-55937	117	19	strategy	strategy	NOUN
assc-55937	117	20	,	,	PUNCT
assc-55937	117	21	and	and	CCONJ
assc-55937	117	22	promotion	promotion	NOUN
assc-55937	117	23	strategy	strategy	NOUN
assc-55937	117	24	to	to	PART
assc-55937	117	25	meet	meet	VERB
assc-55937	117	26	the	the	DET
assc-55937	117	27	needs	need	NOUN
assc-55937	117	28	of	of	ADP
assc-55937	117	29	the	the	DET
assc-55937	117	30	local	local	ADJ
assc-55937	117	31	market	market	NOUN
assc-55937	117	32	;	;	PUNCT
assc-55937	117	33	they	they	PRON
assc-55937	117	34	also	also	ADV
assc-55937	117	35	need	need	VERB
assc-55937	117	36	to	to	PART
assc-55937	117	37	pay	pay	VERB
assc-55937	117	38	attention	attention	NOUN
assc-55937	117	39	to	to	ADP
assc-55937	117	40	the	the	DET
assc-55937	117	41	challenges	challenge	NOUN
assc-55937	117	42	of	of	ADP
assc-55937	117	43	cultural	cultural	ADJ
assc-55937	117	44	differences	difference	NOUN
assc-55937	117	45	and	and	CCONJ
assc-55937	117	46	coping	cope	VERB
assc-55937	117	47	strategies	strategy	NOUN
assc-55937	117	48	to	to	PART
assc-55937	117	49	ensure	ensure	VERB
assc-55937	117	50	the	the	DET
assc-55937	117	51	effective	effective	ADJ
assc-55937	117	52	implementation	implementation	NOUN
assc-55937	117	53	of	of	ADP
assc-55937	117	54	the	the	DET
assc-55937	117	55	marketing	marketing	NOUN
assc-55937	117	56	strategy	strategy	NOUN
assc-55937	117	57	.	.	PUNCT
assc-55937	118	1	the	the	DET
assc-55937	118	2	case	case	NOUN
assc-55937	118	3	study	study	NOUN
assc-55937	118	4	shows	show	VERB
assc-55937	118	5	that	that	SCONJ
assc-55937	118	6	successful	successful	ADJ
assc-55937	118	7	companies	company	NOUN
assc-55937	118	8	in	in	ADP
assc-55937	118	9	cross	cross	ADJ
assc-55937	118	10	-	-	ADJ
assc-55937	118	11	cultural	cultural	ADJ
assc-55937	118	12	marketing	marketing	NOUN
assc-55937	118	13	have	have	AUX
assc-55937	118	14	adopted	adopt	VERB
assc-55937	118	15	localization	localization	NOUN
assc-55937	118	16	www.scholink.org/ojs/index.php/assc	www.scholink.org/ojs/index.php/assc	NOUN
assc-55937	118	17	advances	advance	NOUN
assc-55937	118	18	in	in	ADP
assc-55937	118	19	social	social	ADJ
assc-55937	118	20	science	science	NOUN
assc-55937	118	21	and	and	CCONJ
assc-55937	118	22	culture	culture	NOUN
assc-55937	118	23	vol	vol	NOUN
assc-55937	118	24	.	.	PROPN
assc-55937	119	1	7	7	NUM
assc-55937	120	1	no	no	NOUN
assc-55937	120	2	.	.	NOUN
assc-55937	120	3	2	2	NUM
assc-55937	120	4	,	,	PUNCT
assc-55937	120	5	2025	2025	NUM
assc-55937	120	6	published	publish	VERB
assc-55937	120	7	by	by	ADP
assc-55937	120	8	scholink	scholink	PROPN
assc-55937	120	9	inc	inc	PROPN
assc-55937	120	10	.	.	PROPN
assc-55937	120	11	98	98	NUM
assc-55937	120	12	strategies	strategy	NOUN
assc-55937	120	13	and	and	CCONJ
assc-55937	120	14	actively	actively	ADV
assc-55937	120	15	participated	participate	VERB
assc-55937	120	16	in	in	ADP
assc-55937	120	17	local	local	ADJ
assc-55937	120	18	cultural	cultural	ADJ
assc-55937	120	19	activities	activity	NOUN
assc-55937	120	20	and	and	CCONJ
assc-55937	120	21	social	social	ADJ
assc-55937	120	22	welfare	welfare	NOUN
assc-55937	120	23	to	to	PART
assc-55937	120	24	enhance	enhance	VERB
assc-55937	120	25	brand	brand	NOUN
assc-55937	120	26	image	image	NOUN
assc-55937	120	27	and	and	CCONJ
assc-55937	120	28	awareness	awareness	NOUN
assc-55937	120	29	in	in	ADP
assc-55937	120	30	order	order	NOUN
assc-55937	120	31	to	to	PART
assc-55937	120	32	better	well	ADV
assc-55937	120	33	meet	meet	VERB
assc-55937	120	34	the	the	DET
assc-55937	120	35	needs	need	NOUN
assc-55937	120	36	and	and	CCONJ
assc-55937	120	37	preferences	preference	NOUN
assc-55937	120	38	of	of	ADP
assc-55937	120	39	local	local	ADJ
assc-55937	120	40	consumers	consumer	NOUN
assc-55937	120	41	.	.	PUNCT
assc-55937	121	1	6.2	6.2	NUM
assc-55937	121	2	research	research	NOUN
assc-55937	121	3	outlook	outlook	NOUN
assc-55937	121	4	with	with	ADP
assc-55937	121	5	the	the	DET
assc-55937	121	6	deepening	deepening	NOUN
assc-55937	121	7	of	of	ADP
assc-55937	121	8	global	global	ADJ
assc-55937	121	9	economic	economic	ADJ
assc-55937	121	10	integration	integration	NOUN
assc-55937	121	11	and	and	CCONJ
assc-55937	121	12	the	the	DET
assc-55937	121	13	increase	increase	NOUN
assc-55937	121	14	of	of	ADP
assc-55937	121	15	cross	cross	ADJ
assc-55937	121	16	-	-	ADJ
assc-55937	121	17	cultural	cultural	ADJ
assc-55937	121	18	exchanges	exchange	NOUN
assc-55937	121	19	,	,	PUNCT
assc-55937	121	20	the	the	DET
assc-55937	121	21	application	application	NOUN
assc-55937	121	22	and	and	CCONJ
assc-55937	121	23	adjustment	adjustment	NOUN
assc-55937	121	24	of	of	ADP
assc-55937	121	25	international	international	ADJ
assc-55937	121	26	marketing	marketing	NOUN
assc-55937	121	27	strategies	strategy	NOUN
assc-55937	121	28	in	in	ADP
assc-55937	121	29	cross	cross	ADJ
assc-55937	121	30	-	-	ADJ
assc-55937	121	31	cultural	cultural	ADJ
assc-55937	121	32	environments	environment	NOUN
assc-55937	121	33	will	will	AUX
assc-55937	121	34	receive	receive	VERB
assc-55937	121	35	more	more	ADJ
assc-55937	121	36	and	and	CCONJ
assc-55937	121	37	more	more	ADJ
assc-55937	121	38	attention	attention	NOUN
assc-55937	121	39	from	from	ADP
assc-55937	121	40	enterprises	enterprise	NOUN
assc-55937	121	41	.	.	PUNCT
assc-55937	122	1	future	future	ADJ
assc-55937	122	2	research	research	NOUN
assc-55937	122	3	can	can	AUX
assc-55937	122	4	further	far	ADV
assc-55937	122	5	explore	explore	VERB
assc-55937	122	6	the	the	DET
assc-55937	122	7	issues	issue	NOUN
assc-55937	122	8	of	of	ADP
assc-55937	122	9	cultural	cultural	ADJ
assc-55937	122	10	adaptability	adaptability	NOUN
assc-55937	122	11	in	in	ADP
assc-55937	122	12	cross	cross	ADJ
assc-55937	122	13	-	-	ADJ
assc-55937	122	14	cultural	cultural	ADJ
assc-55937	122	15	marketing	marketing	NOUN
assc-55937	122	16	and	and	CCONJ
assc-55937	122	17	the	the	DET
assc-55937	122	18	cultivation	cultivation	NOUN
assc-55937	122	19	and	and	CCONJ
assc-55937	122	20	enhancement	enhancement	NOUN
assc-55937	122	21	of	of	ADP
assc-55937	122	22	cross	cross	ADJ
assc-55937	122	23	-	-	ADJ
assc-55937	122	24	cultural	cultural	ADJ
assc-55937	122	25	communication	communication	NOUN
assc-55937	122	26	skills	skill	NOUN
assc-55937	122	27	;	;	PUNCT
assc-55937	122	28	it	it	PRON
assc-55937	122	29	can	can	AUX
assc-55937	122	30	also	also	ADV
assc-55937	122	31	combine	combine	VERB
assc-55937	122	32	new	new	ADJ
assc-55937	122	33	technological	technological	ADJ
assc-55937	122	34	means	mean	NOUN
assc-55937	122	35	such	such	ADJ
assc-55937	122	36	as	as	ADP
assc-55937	122	37	big	big	ADJ
assc-55937	122	38	data	datum	NOUN
assc-55937	122	39	and	and	CCONJ
assc-55937	122	40	artificial	artificial	ADJ
assc-55937	122	41	intelligence	intelligence	NOUN
assc-55937	122	42	to	to	PART
assc-55937	122	43	optimize	optimize	VERB
assc-55937	122	44	the	the	DET
assc-55937	122	45	process	process	NOUN
assc-55937	122	46	of	of	ADP
assc-55937	122	47	formulating	formulate	VERB
assc-55937	122	48	and	and	CCONJ
assc-55937	122	49	implementing	implement	VERB
assc-55937	122	50	international	international	ADJ
assc-55937	122	51	marketing	marketing	NOUN
assc-55937	122	52	strategies	strategy	NOUN
assc-55937	122	53	in	in	ADP
assc-55937	122	54	order	order	NOUN
assc-55937	122	55	to	to	PART
assc-55937	122	56	better	well	ADV
assc-55937	122	57	satisfy	satisfy	VERB
assc-55937	122	58	the	the	DET
assc-55937	122	59	needs	need	NOUN
assc-55937	122	60	and	and	CCONJ
assc-55937	122	61	preferences	preference	NOUN
assc-55937	122	62	of	of	ADP
assc-55937	122	63	global	global	ADJ
assc-55937	122	64	consumers	consumer	NOUN
assc-55937	122	65	and	and	CCONJ
assc-55937	122	66	other	other	ADJ
assc-55937	122	67	characteristics	characteristic	NOUN
assc-55937	122	68	.	.	PUNCT
assc-55937	123	1	references	reference	NOUN
assc-55937	123	2	wang	wang	PROPN
assc-55937	123	3	,	,	PUNCT
assc-55937	123	4	y.	y.	PROPN
assc-55937	123	5	(	(	PUNCT
assc-55937	123	6	2020	2020	NUM
assc-55937	123	7	)	)	PUNCT
assc-55937	123	8	.	.	PUNCT
assc-55937	124	1	discussion	discussion	NOUN
assc-55937	124	2	on	on	ADP
assc-55937	124	3	cross	cross	ADJ
assc-55937	124	4	-	-	ADJ
assc-55937	124	5	cultural	cultural	ADJ
assc-55937	124	6	countermeasures	countermeasure	NOUN
assc-55937	124	7	in	in	ADP
assc-55937	124	8	international	international	ADJ
assc-55937	124	9	marketing	marketing	NOUN
assc-55937	124	10	.	.	PUNCT
assc-55937	125	1	modern	modern	ADJ
assc-55937	125	2	marketing	marketing	NOUN
assc-55937	125	3	(	(	PUNCT
assc-55937	125	4	business	business	NOUN
assc-55937	125	5	edition	edition	PROPN
assc-55937	125	6	)	)	PUNCT
assc-55937	125	7	,	,	PUNCT
assc-55937	125	8	(	(	PUNCT
assc-55937	125	9	03	03	NUM
assc-55937	125	10	)	)	PUNCT
assc-55937	125	11	,	,	PUNCT
assc-55937	125	12	69	69	NUM
assc-55937	125	13	-	-	SYM
assc-55937	125	14	70	70	NUM
assc-55937	125	15	.	.	PUNCT
assc-55937	126	1	wen	wen	PROPN
assc-55937	126	2	,	,	PUNCT
assc-55937	126	3	z.	z.	PROPN
assc-55937	126	4	j.	j.	PROPN
assc-55937	126	5	(	(	PUNCT
assc-55937	126	6	2025	2025	NUM
assc-55937	126	7	)	)	PUNCT
assc-55937	126	8	.	.	PUNCT
assc-55937	127	1	analysis	analysis	NOUN
assc-55937	127	2	of	of	ADP
assc-55937	127	3	marketing	marketing	NOUN
assc-55937	127	4	measures	measure	NOUN
assc-55937	127	5	in	in	ADP
assc-55937	127	6	international	international	ADJ
assc-55937	127	7	market	market	NOUN
assc-55937	127	8	of	of	ADP
assc-55937	127	9	cross	cross	ADJ
assc-55937	127	10	-	-	ADJ
assc-55937	127	11	border	border	ADJ
assc-55937	127	12	e	e	NOUN
assc-55937	127	13	-	-	NOUN
assc-55937	127	14	commerce	commerce	NOUN
assc-55937	127	15	under	under	ADP
assc-55937	127	16	the	the	DET
assc-55937	127	17	perspective	perspective	NOUN
assc-55937	127	18	of	of	ADP
assc-55937	127	19	“	"	PUNCT
assc-55937	127	20	internet+	internet+	ADJ
assc-55937	127	21	”	"	PUNCT
assc-55937	127	22	.	.	PUNCT
assc-55937	128	1	international	international	ADJ
assc-55937	128	2	public	public	ADJ
assc-55937	128	3	relations	relation	NOUN
assc-55937	128	4	,	,	PUNCT
assc-55937	128	5	(	(	PUNCT
assc-55937	128	6	03	03	NUM
assc-55937	128	7	)	)	PUNCT
assc-55937	128	8	,	,	PUNCT
assc-55937	128	9	148	148	NUM
assc-55937	128	10	-	-	SYM
assc-55937	128	11	150	150	NUM
assc-55937	128	12	.	.	PUNCT
assc-55937	129	1	wu	wu	PROPN
assc-55937	129	2	,	,	PUNCT
assc-55937	129	3	w.	w.	PROPN
assc-55937	129	4	j.	j.	PROPN
assc-55937	129	5	,	,	PUNCT
assc-55937	129	6	&	&	CCONJ
assc-55937	129	7	jin	jin	PROPN
assc-55937	129	8	,	,	PUNCT
assc-55937	129	9	x.	x.	PROPN
assc-55937	129	10	l.	l.	PROPN
assc-55937	129	11	(	(	PUNCT
assc-55937	129	12	2020	2020	NUM
assc-55937	129	13	)	)	PUNCT
assc-55937	129	14	.	.	PUNCT
assc-55937	130	1	analysis	analysis	NOUN
assc-55937	130	2	of	of	ADP
assc-55937	130	3	company	company	NOUN
assc-55937	130	4	a	a	PRON
assc-55937	130	5	's	's	PART
assc-55937	130	6	cross	cross	ADJ
assc-55937	130	7	-	-	ADJ
assc-55937	130	8	cultural	cultural	ADJ
assc-55937	130	9	marketing	marketing	NOUN
assc-55937	130	10	strategy	strategy	NOUN
assc-55937	130	11	in	in	ADP
assc-55937	130	12	china	china	PROPN
assc-55937	130	13	.	.	PUNCT
assc-55937	131	1	mass	mass	PROPN
assc-55937	131	2	investment	investment	NOUN
assc-55937	131	3	guide	guide	NOUN
assc-55937	131	4	,	,	PUNCT
assc-55937	131	5	(	(	PUNCT
assc-55937	131	6	18	18	NUM
assc-55937	131	7	)	)	PUNCT
assc-55937	131	8	,	,	PUNCT
assc-55937	131	9	52	52	NUM
assc-55937	131	10	-	-	SYM
assc-55937	131	11	53	53	NUM
assc-55937	131	12	.	.	PUNCT
assc-55937	132	1	zhang	zhang	PROPN
assc-55937	132	2	,	,	PUNCT
assc-55937	132	3	l.	l.	PROPN
assc-55937	132	4	f.	f.	PROPN
assc-55937	132	5	(	(	PUNCT
assc-55937	132	6	2021	2021	NUM
assc-55937	132	7	)	)	PUNCT
assc-55937	132	8	.	.	PUNCT
assc-55937	133	1	cross	cross	ADJ
assc-55937	133	2	-	-	ADJ
assc-55937	133	3	cultural	cultural	ADJ
assc-55937	133	4	research	research	NOUN
assc-55937	133	5	in	in	ADP
assc-55937	133	6	international	international	ADJ
assc-55937	133	7	marketing	marketing	NOUN
assc-55937	133	8	of	of	ADP
assc-55937	133	9	multinational	multinational	ADJ
assc-55937	133	10	enterprises	enterprise	NOUN
assc-55937	133	11	.	.	PUNCT
assc-55937	134	1	business	business	NOUN
assc-55937	134	2	culture	culture	NOUN
assc-55937	134	3	,	,	PUNCT
assc-55937	134	4	(	(	PUNCT
assc-55937	134	5	05	05	NUM
assc-55937	134	6	)	)	PUNCT
assc-55937	134	7	,	,	PUNCT
assc-55937	134	8	16	16	NUM
assc-55937	134	9	-	-	SYM
assc-55937	134	10	17	17	NUM
assc-55937	134	11	.	.	PUNCT
assc-55937	135	1	zhang	zhang	PROPN
assc-55937	135	2	,	,	PUNCT
assc-55937	135	3	m.	m.	NOUN
assc-55937	135	4	(	(	PUNCT
assc-55937	135	5	2021	2021	NUM
assc-55937	135	6	)	)	PUNCT
assc-55937	135	7	.	.	PUNCT
assc-55937	136	1	cross	cross	ADJ
assc-55937	136	2	-	-	ADJ
assc-55937	136	3	cultural	cultural	ADJ
assc-55937	136	4	barriers	barrier	NOUN
assc-55937	136	5	and	and	CCONJ
assc-55937	136	6	marketing	marketing	NOUN
assc-55937	136	7	strategies	strategy	NOUN
assc-55937	136	8	in	in	ADP
assc-55937	136	9	international	international	ADJ
assc-55937	136	10	marketing	marketing	NOUN
assc-55937	136	11	.	.	PUNCT
assc-55937	137	1	marketing	marketing	NOUN
assc-55937	137	2	world	world	NOUN
assc-55937	137	3	,	,	PUNCT
assc-55937	137	4	(	(	PUNCT
assc-55937	137	5	28	28	NUM
assc-55937	137	6	)	)	PUNCT
assc-55937	137	7	,	,	PUNCT
assc-55937	137	8	27	27	NUM
assc-55937	137	9	-	-	SYM
assc-55937	137	10	28	28	NUM
assc-55937	137	11	.	.	PUNCT
assc-55937	138	1	zhou	zhou	PROPN
assc-55937	138	2	,	,	PUNCT
assc-55937	138	3	y.	y.	PROPN
assc-55937	138	4	n.	n.	PROPN
assc-55937	138	5	(	(	PUNCT
assc-55937	138	6	2019	2019	NUM
assc-55937	138	7	)	)	PUNCT
assc-55937	138	8	.	.	PUNCT
assc-55937	139	1	“	"	PUNCT
assc-55937	139	2	cross	cross	ADJ
assc-55937	139	3	-	-	ADJ
assc-55937	139	4	cultural	cultural	ADJ
assc-55937	139	5	barriers	barrier	NOUN
assc-55937	139	6	and	and	CCONJ
assc-55937	139	7	marketing	marketing	NOUN
assc-55937	139	8	strategies	strategy	NOUN
assc-55937	139	9	of	of	ADP
assc-55937	139	10	international	international	ADJ
assc-55937	139	11	marketing	marketing	NOUN
assc-55937	139	12	under	under	ADP
assc-55937	139	13	the	the	DET
assc-55937	139	14	background	background	NOUN
assc-55937	139	15	of	of	ADP
assc-55937	139	16	the	the	DET
assc-55937	139	17	“	"	PUNCT
assc-55937	139	18	belt	belt	NOUN
assc-55937	139	19	and	and	CCONJ
assc-55937	139	20	road	road	NOUN
assc-55937	139	21	”	"	PUNCT
assc-55937	139	22	strategy	strategy	NOUN
assc-55937	139	23	—	—	PUNCT
assc-55937	139	24	taking	take	VERB
assc-55937	139	25	china	china	PROPN
assc-55937	139	26	huawei	huawei	PROPN
assc-55937	139	27	technologies	technologies	PROPN
assc-55937	139	28	co.	co.	PROPN
assc-55937	139	29	as	as	ADP
assc-55937	139	30	an	an	DET
assc-55937	139	31	example	example	NOUN
assc-55937	139	32	.	.	PUNCT
assc-55937	140	1	business	business	NOUN
assc-55937	140	2	economy	economy	NOUN
assc-55937	140	3	,	,	PUNCT
assc-55937	140	4	(	(	PUNCT
assc-55937	140	5	06	06	NUM
assc-55937	140	6	)	)	PUNCT
assc-55937	140	7	,	,	PUNCT
assc-55937	140	8	101	101	NUM
assc-55937	140	9	-	-	SYM
assc-55937	140	10	102	102	NUM
assc-55937	140	11	.	.	PUNCT
assc-55937	141	1	original	original	ADJ
assc-55937	141	2	paper	paper	NOUN
assc-55937	141	3	a	a	DET
assc-55937	141	4	study	study	NOUN
assc-55937	141	5	of	of	ADP
assc-55937	141	6	the	the	DET
assc-55937	141	7	application	application	NOUN
assc-55937	141	8	and	and	CCONJ
assc-55937	141	9	adaptation	adaptation	NOUN
assc-55937	141	10	of	of	ADP
assc-55937	141	11	inter	inter	NOUN
assc-55937	141	12	huishan	huishan	ADV
assc-55937	141	13	xu1	xu1	PROPN
assc-55937	141	14	1	1	NUM
assc-55937	141	15	english	english	PROPN
assc-55937	141	16	college	college	NOUN
assc-55937	141	17	,	,	PUNCT
assc-55937	141	18	xi’an	xi’an	PROPN
assc-55937	141	19	fanyi	fanyi	PROPN
assc-55937	141	20	university	university	PROPN
assc-55937	141	21	,	,	PUNCT
assc-55937	141	22	xi’an	xi’an	PROPN
assc-55937	141	23	,	,	PUNCT