id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
advancesinsocialwork-3739	Young, Jimmy	A Conceptual Understanding of Organizational Identity in the Social Media Environment	2013	13	.pdf	application/pdf	5670	335	42	Social media allows nonprofit organizations to develop a relationship with individuals, or an e-relationship, and requires nonprofit organizations to view donors as partners in the process of mission achievement (Sargeant et al., 2007). Social media is merely a mechanism to create unique connections, and if nonprofit organizations do not take the time to critically think about their social media identities, they will face challenges and frustration.	cache/advancesinsocialwork-3739.pdf	txt/advancesinsocialwork-3739.txt