id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ijassa-422	Choi, Tsan-Ming; Chow, Pui-Sze; Zheng, Jin-Hui	E-Market Segmentation for Internet-Mediated Fashion Brands: A Conceptual Framework with Mean-Variance Consideration	2013	15	.pdf	application/pdf	6650	285	49	Keywords Fashion branding, e-market segmentation, internet marketing, mean- variance 1 Introduction For fashion brands which operate solely in the traditional bricks-and-mortar re- tailing mode, keeping track of the buying behaviours and preferences of each specific customer is a difficult, if not impossible, task. This also gives rise to the term “e-market segmentation” which represents the segmentation of the electronic market.	cache/ijassa-422.pdf	txt/ijassa-422.txt