id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ijassa-603	Forrest, Jeffrey Yi-Lin; Galbraith, Diane D.; Liu, Yong; Pla-Lopez, Rafael	Interaction between Incumbent while Entrenched and Modern while Agile Companies at a Freezing Moment of Time	2019	24	.pdf	application/pdf	14514	599	52	That is, 𝑆𝐵 stands for the portion of sales revenue Company B takes away from Company A, assuming that that is the total increased sale of Company B. (3) When Company A takes actions to deter Company B from invading its territory, the total cost for Company B to design and produce the hybrid product goes higher. In particular, based on the 2 × 2 game theoretical modeling, among others, the following results are shown: (1) If expansion is expected for Company B to generate profits, which are more than the cost for Company A to take defensive actions, then Company A would move first and take defensive actions against Company B although the result is uncertain; and (2) If Company B’s decision on whether or not to design and produce its hybrid product is based on the existence of an expanding market beyond that of Company A, then Company B will definitively introduce its hybrid product.	cache/ijassa-603.pdf	txt/ijassa-603.txt