id	sid	tid	token	lemma	pos
ijassa-422	1	1	advances	advance	NOUN
ijassa-422	1	2	in	in	ADP
ijassa-422	1	3	systems	system	NOUN
ijassa-422	1	4	science	science	NOUN
ijassa-422	1	5	and	and	CCONJ
ijassa-422	1	6	applications	application	NOUN
ijassa-422	1	7	(	(	PUNCT
ijassa-422	1	8	2013	2013	NUM
ijassa-422	1	9	)	)	PUNCT
ijassa-422	1	10	vol.13	vol.13	NOUN
ijassa-422	1	11	no.2	no.2	NUM
ijassa-422	1	12	167	167	NUM
ijassa-422	1	13	-	-	SYM
ijassa-422	1	14	181	181	NUM
ijassa-422	1	15	e	e	NOUN
ijassa-422	1	16	-	-	NOUN
ijassa-422	1	17	market	market	ADJ
ijassa-422	1	18	segmentation	segmentation	NOUN
ijassa-422	1	19	for	for	ADP
ijassa-422	1	20	internet	internet	NOUN
ijassa-422	1	21	-	-	PUNCT
ijassa-422	1	22	mediated	mediate	VERB
ijassa-422	1	23	fashion	fashion	NOUN
ijassa-422	1	24	brands	brand	NOUN
ijassa-422	1	25	:	:	PUNCT
ijassa-422	1	26	a	a	DET
ijassa-422	1	27	conceptual	conceptual	ADJ
ijassa-422	1	28	framework	framework	NOUN
ijassa-422	1	29	with	with	ADP
ijassa-422	1	30	mean	mean	ADJ
ijassa-422	1	31	-	-	PUNCT
ijassa-422	1	32	variance	variance	NOUN
ijassa-422	1	33	consideration	consideration	NOUN
ijassa-422	1	34	tsan	tsan	NOUN
ijassa-422	1	35	-	-	PUNCT
ijassa-422	1	36	ming	ming	NOUN
ijassa-422	1	37	choi	choi	NOUN
ijassa-422	1	38	,	,	PUNCT
ijassa-422	1	39	pui	pui	PROPN
ijassa-422	1	40	-	-	PUNCT
ijassa-422	1	41	sze	sze	PROPN
ijassa-422	1	42	chow	chow	PROPN
ijassa-422	1	43	and	and	CCONJ
ijassa-422	1	44	jin	jin	PROPN
ijassa-422	1	45	-	-	PUNCT
ijassa-422	1	46	hui	hui	PROPN
ijassa-422	1	47	zheng	zheng	PROPN
ijassa-422	1	48	institute	institute	PROPN
ijassa-422	1	49	of	of	ADP
ijassa-422	1	50	textiles	textile	NOUN
ijassa-422	1	51	and	and	CCONJ
ijassa-422	1	52	clothing	clothing	NOUN
ijassa-422	1	53	,	,	PUNCT
ijassa-422	1	54	the	the	DET
ijassa-422	1	55	hong	hong	PROPN
ijassa-422	1	56	kong	kong	PROPN
ijassa-422	1	57	polytechnic	polytechnic	PROPN
ijassa-422	1	58	university	university	PROPN
ijassa-422	1	59	,	,	PUNCT
ijassa-422	1	60	hung	hang	VERB
ijassa-422	1	61	hom	hom	PROPN
ijassa-422	1	62	,	,	PUNCT
ijassa-422	1	63	kowloon	kowloon	PROPN
ijassa-422	1	64	,	,	PUNCT
ijassa-422	1	65	hong	hong	PROPN
ijassa-422	1	66	kong	kong	PROPN
ijassa-422	1	67	.	.	PUNCT
ijassa-422	2	1	abstract	abstract	ADJ
ijassa-422	2	2	e	e	NOUN
ijassa-422	2	3	-	-	NOUN
ijassa-422	2	4	market	market	ADJ
ijassa-422	2	5	segmentation	segmentation	NOUN
ijassa-422	2	6	takes	take	VERB
ijassa-422	2	7	a	a	DET
ijassa-422	2	8	crucial	crucial	ADJ
ijassa-422	2	9	role	role	NOUN
ijassa-422	2	10	in	in	ADP
ijassa-422	2	11	marketing	marketing	NOUN
ijassa-422	2	12	for	for	ADP
ijassa-422	2	13	fashion	fashion	NOUN
ijassa-422	2	14	brands	brand	NOUN
ijassa-422	2	15	.	.	PUNCT
ijassa-422	3	1	its	its	PRON
ijassa-422	3	2	applications	application	NOUN
ijassa-422	3	3	for	for	ADP
ijassa-422	3	4	collaborative	collaborative	ADJ
ijassa-422	3	5	functions	function	NOUN
ijassa-422	3	6	such	such	ADJ
ijassa-422	3	7	as	as	ADP
ijassa-422	3	8	estimating	estimate	VERB
ijassa-422	3	9	the	the	DET
ijassa-422	3	10	advertisement	advertisement	NOUN
ijassa-422	3	11	budget	budget	NOUN
ijassa-422	3	12	,	,	PUNCT
ijassa-422	3	13	retaining	retain	VERB
ijassa-422	3	14	customers	customer	NOUN
ijassa-422	3	15	,	,	PUNCT
ijassa-422	3	16	carrying	carry	VERB
ijassa-422	3	17	out	out	ADP
ijassa-422	3	18	direct	direct	ADJ
ijassa-422	3	19	tailored	tailor	VERB
ijassa-422	3	20	marketing	marketing	NOUN
ijassa-422	3	21	,	,	PUNCT
ijassa-422	3	22	and	and	CCONJ
ijassa-422	3	23	implementing	implement	VERB
ijassa-422	3	24	dynamic	dynamic	ADJ
ijassa-422	3	25	pricing	pricing	NOUN
ijassa-422	3	26	are	be	AUX
ijassa-422	3	27	essentially	essentially	ADV
ijassa-422	3	28	important	important	ADJ
ijassa-422	3	29	and	and	CCONJ
ijassa-422	3	30	critical	critical	ADJ
ijassa-422	3	31	for	for	ADP
ijassa-422	3	32	their	their	PRON
ijassa-422	3	33	e	e	NOUN
ijassa-422	3	34	-	-	NOUN
ijassa-422	3	35	business	business	NOUN
ijassa-422	3	36	.	.	PUNCT
ijassa-422	4	1	unlike	unlike	ADP
ijassa-422	4	2	the	the	DET
ijassa-422	4	3	bricks	brick	NOUN
ijassa-422	4	4	-	-	PUNCT
ijassa-422	4	5	and	and	CCONJ
ijassa-422	4	6	-	-	PUNCT
ijassa-422	4	7	mortar	mortar	NOUN
ijassa-422	4	8	traditional	traditional	ADJ
ijassa-422	4	9	store	store	NOUN
ijassa-422	4	10	retailers	retailer	NOUN
ijassa-422	4	11	,	,	PUNCT
ijassa-422	4	12	fashion	fashion	NOUN
ijassa-422	4	13	brands	brand	NOUN
ijassa-422	4	14	which	which	PRON
ijassa-422	4	15	operate	operate	VERB
ijassa-422	4	16	online	online	ADV
ijassa-422	4	17	can	can	AUX
ijassa-422	4	18	keep	keep	VERB
ijassa-422	4	19	track	track	NOUN
ijassa-422	4	20	of	of	ADP
ijassa-422	4	21	the	the	DET
ijassa-422	4	22	details	detail	NOUN
ijassa-422	4	23	of	of	ADP
ijassa-422	4	24	the	the	DET
ijassa-422	4	25	online	online	ADJ
ijassa-422	4	26	customers	customer	NOUN
ijassa-422	4	27	easily	easily	ADV
ijassa-422	4	28	and	and	CCONJ
ijassa-422	4	29	precisely	precisely	ADV
ijassa-422	4	30	.	.	PUNCT
ijassa-422	5	1	how	how	SCONJ
ijassa-422	5	2	to	to	PART
ijassa-422	5	3	make	make	VERB
ijassa-422	5	4	use	use	NOUN
ijassa-422	5	5	of	of	ADP
ijassa-422	5	6	these	these	DET
ijassa-422	5	7	customers	customer	NOUN
ijassa-422	5	8	details	detail	NOUN
ijassa-422	5	9	in	in	ADP
ijassa-422	5	10	segmenting	segment	VERB
ijassa-422	5	11	the	the	DET
ijassa-422	5	12	e	e	NOUN
ijassa-422	5	13	-	-	NOUN
ijassa-422	5	14	market	market	NOUN
ijassa-422	5	15	for	for	ADP
ijassa-422	5	16	each	each	DET
ijassa-422	5	17	particular	particular	ADJ
ijassa-422	5	18	function	function	NOUN
ijassa-422	5	19	becomes	become	VERB
ijassa-422	5	20	an	an	DET
ijassa-422	5	21	important	important	ADJ
ijassa-422	5	22	issue	issue	NOUN
ijassa-422	5	23	.	.	PUNCT
ijassa-422	6	1	as	as	ADP
ijassa-422	6	2	a	a	DET
ijassa-422	6	3	result	result	NOUN
ijassa-422	6	4	,	,	PUNCT
ijassa-422	6	5	we	we	PRON
ijassa-422	6	6	propose	propose	VERB
ijassa-422	6	7	and	and	CCONJ
ijassa-422	6	8	discuss	discuss	VERB
ijassa-422	6	9	in	in	ADP
ijassa-422	6	10	this	this	DET
ijassa-422	6	11	paper	paper	NOUN
ijassa-422	6	12	a	a	DET
ijassa-422	6	13	conceptual	conceptual	ADJ
ijassa-422	6	14	model	model	NOUN
ijassa-422	6	15	for	for	ADP
ijassa-422	6	16	carrying	carry	VERB
ijassa-422	6	17	out	out	ADP
ijassa-422	6	18	e	e	NOUN
ijassa-422	6	19	-	-	NOUN
ijassa-422	6	20	market	market	ADJ
ijassa-422	6	21	segmentation	segmentation	NOUN
ijassa-422	6	22	and	and	CCONJ
ijassa-422	6	23	we	we	PRON
ijassa-422	6	24	focus	focus	VERB
ijassa-422	6	25	on	on	ADP
ijassa-422	6	26	the	the	DET
ijassa-422	6	27	areas	area	NOUN
ijassa-422	6	28	of	of	ADP
ijassa-422	6	29	dynamic	dynamic	ADJ
ijassa-422	6	30	pricing	pricing	NOUN
ijassa-422	6	31	and	and	CCONJ
ijassa-422	6	32	advertisement	advertisement	NOUN
ijassa-422	6	33	budget	budget	NOUN
ijassa-422	6	34	estimation	estimation	NOUN
ijassa-422	6	35	.	.	PUNCT
ijassa-422	7	1	through	through	ADP
ijassa-422	7	2	extensive	extensive	ADJ
ijassa-422	7	3	discussions	discussion	NOUN
ijassa-422	7	4	with	with	ADP
ijassa-422	7	5	mean	mean	ADJ
ijassa-422	7	6	-	-	PUNCT
ijassa-422	7	7	variance	variance	NOUN
ijassa-422	7	8	consideration	consideration	NOUN
ijassa-422	7	9	,	,	PUNCT
ijassa-422	7	10	we	we	PRON
ijassa-422	7	11	believe	believe	VERB
ijassa-422	7	12	that	that	SCONJ
ijassa-422	7	13	the	the	DET
ijassa-422	7	14	model	model	NOUN
ijassa-422	7	15	can	can	AUX
ijassa-422	7	16	be	be	AUX
ijassa-422	7	17	incorporated	incorporate	VERB
ijassa-422	7	18	into	into	ADP
ijassa-422	7	19	other	other	ADJ
ijassa-422	7	20	existing	exist	VERB
ijassa-422	7	21	market	market	NOUN
ijassa-422	7	22	segmentation	segmentation	NOUN
ijassa-422	7	23	analyses	analysis	NOUN
ijassa-422	7	24	.	.	PUNCT
ijassa-422	8	1	managerial	managerial	ADJ
ijassa-422	8	2	implications	implication	NOUN
ijassa-422	8	3	are	be	AUX
ijassa-422	8	4	discussed	discuss	VERB
ijassa-422	8	5	.	.	PUNCT
ijassa-422	9	1	keywords	keyword	VERB
ijassa-422	9	2	fashion	fashion	NOUN
ijassa-422	9	3	branding	branding	NOUN
ijassa-422	9	4	,	,	PUNCT
ijassa-422	9	5	e	e	NOUN
ijassa-422	9	6	-	-	NOUN
ijassa-422	9	7	market	market	NOUN
ijassa-422	9	8	segmentation	segmentation	NOUN
ijassa-422	9	9	,	,	PUNCT
ijassa-422	9	10	internet	internet	NOUN
ijassa-422	9	11	marketing	marketing	NOUN
ijassa-422	9	12	,	,	PUNCT
ijassa-422	9	13	meanvariance	meanvariance	NOUN
ijassa-422	9	14	1	1	NUM
ijassa-422	9	15	introduction	introduction	NOUN
ijassa-422	9	16	for	for	ADP
ijassa-422	9	17	fashion	fashion	NOUN
ijassa-422	9	18	brands	brand	NOUN
ijassa-422	9	19	which	which	PRON
ijassa-422	9	20	operate	operate	VERB
ijassa-422	9	21	solely	solely	ADV
ijassa-422	9	22	in	in	ADP
ijassa-422	9	23	the	the	DET
ijassa-422	9	24	traditional	traditional	ADJ
ijassa-422	9	25	bricks	brick	NOUN
ijassa-422	9	26	-	-	PUNCT
ijassa-422	9	27	and	and	CCONJ
ijassa-422	9	28	-	-	PUNCT
ijassa-422	9	29	mortar	mortar	NOUN
ijassa-422	9	30	retailing	retailing	NOUN
ijassa-422	9	31	mode	mode	NOUN
ijassa-422	9	32	,	,	PUNCT
ijassa-422	9	33	keeping	keep	VERB
ijassa-422	9	34	track	track	NOUN
ijassa-422	9	35	of	of	ADP
ijassa-422	9	36	the	the	DET
ijassa-422	9	37	buying	buying	NOUN
ijassa-422	9	38	behaviours	behaviour	NOUN
ijassa-422	9	39	and	and	CCONJ
ijassa-422	9	40	preferences	preference	NOUN
ijassa-422	9	41	of	of	ADP
ijassa-422	9	42	each	each	DET
ijassa-422	9	43	specific	specific	ADJ
ijassa-422	9	44	customer	customer	NOUN
ijassa-422	9	45	is	be	AUX
ijassa-422	9	46	a	a	DET
ijassa-422	9	47	difficult	difficult	ADJ
ijassa-422	9	48	,	,	PUNCT
ijassa-422	9	49	if	if	SCONJ
ijassa-422	9	50	not	not	PART
ijassa-422	9	51	impossible	impossible	ADJ
ijassa-422	9	52	,	,	PUNCT
ijassa-422	9	53	task	task	NOUN
ijassa-422	9	54	.	.	PUNCT
ijassa-422	10	1	even	even	ADV
ijassa-422	10	2	if	if	SCONJ
ijassa-422	10	3	the	the	DET
ijassa-422	10	4	fashion	fashion	NOUN
ijassa-422	10	5	brands	brand	NOUN
ijassa-422	10	6	can	can	AUX
ijassa-422	10	7	collect	collect	VERB
ijassa-422	10	8	some	some	DET
ijassa-422	10	9	customers	customer	NOUN
ijassa-422	10	10	’	’	PART
ijassa-422	10	11	data	datum	NOUN
ijassa-422	10	12	by	by	ADP
ijassa-422	10	13	observation	observation	NOUN
ijassa-422	10	14	,	,	PUNCT
ijassa-422	10	15	the	the	DET
ijassa-422	10	16	results	result	NOUN
ijassa-422	10	17	are	be	AUX
ijassa-422	10	18	relatively	relatively	ADV
ijassa-422	10	19	sketch	sketch	ADJ
ijassa-422	10	20	[	[	X
ijassa-422	10	21	1	1	NUM
ijassa-422	10	22	]	]	PUNCT
ijassa-422	10	23	.	.	PUNCT
ijassa-422	11	1	unlike	unlike	ADP
ijassa-422	11	2	the	the	DET
ijassa-422	11	3	bricks	brick	NOUN
ijassa-422	11	4	-	-	PUNCT
ijassa-422	11	5	and	and	CCONJ
ijassa-422	11	6	-	-	PUNCT
ijassa-422	11	7	mortar	mortar	NOUN
ijassa-422	11	8	stores	store	NOUN
ijassa-422	11	9	,	,	PUNCT
ijassa-422	11	10	fashion	fashion	NOUN
ijassa-422	11	11	brands	brand	NOUN
ijassa-422	11	12	which	which	PRON
ijassa-422	11	13	have	have	VERB
ijassa-422	11	14	its	its	PRON
ijassa-422	11	15	online	online	ADJ
ijassa-422	11	16	channel	channel	NOUN
ijassa-422	11	17	(	(	PUNCT
ijassa-422	11	18	we	we	PRON
ijassa-422	11	19	call	call	VERB
ijassa-422	11	20	them	they	PRON
ijassa-422	11	21	efbs	efbs	ADJ
ijassa-422	11	22	(	(	PUNCT
ijassa-422	11	23	e	e	NOUN
ijassa-422	11	24	-	-	NOUN
ijassa-422	11	25	fashion	fashion	NOUN
ijassa-422	11	26	-	-	PUNCT
ijassa-422	11	27	brands	brand	NOUN
ijassa-422	11	28	)	)	PUNCT
ijassa-422	11	29	)	)	PUNCT
ijassa-422	11	30	can	can	AUX
ijassa-422	11	31	precisely	precisely	ADV
ijassa-422	11	32	keep	keep	VERB
ijassa-422	11	33	track	track	NOUN
ijassa-422	11	34	of	of	ADP
ijassa-422	11	35	the	the	DET
ijassa-422	11	36	online	online	ADJ
ijassa-422	11	37	customers	customer	NOUN
ijassa-422	11	38	’	'	PUNCT
ijassa-422	11	39	buying	buying	NOUN
ijassa-422	11	40	behaviours	behaviour	NOUN
ijassa-422	11	41	easily	easily	ADV
ijassa-422	11	42	.	.	PUNCT
ijassa-422	12	1	details	detail	NOUN
ijassa-422	12	2	such	such	ADJ
ijassa-422	12	3	as	as	ADP
ijassa-422	12	4	the	the	DET
ijassa-422	12	5	surfing	surfing	NOUN
ijassa-422	12	6	habit	habit	NOUN
ijassa-422	12	7	,	,	PUNCT
ijassa-422	12	8	buying	buy	VERB
ijassa-422	12	9	preference	preference	NOUN
ijassa-422	12	10	,	,	PUNCT
ijassa-422	12	11	price	price	NOUN
ijassa-422	12	12	sensitivity	sensitivity	NOUN
ijassa-422	12	13	,	,	PUNCT
ijassa-422	12	14	loyalty	loyalty	NOUN
ijassa-422	12	15	,	,	PUNCT
ijassa-422	12	16	etc	etc	X
ijassa-422	12	17	can	can	AUX
ijassa-422	12	18	all	all	ADV
ijassa-422	12	19	be	be	AUX
ijassa-422	12	20	recorded	record	VERB
ijassa-422	12	21	and	and	CCONJ
ijassa-422	12	22	estimated	estimate	VERB
ijassa-422	12	23	.	.	PUNCT
ijassa-422	13	1	obviously	obviously	ADV
ijassa-422	13	2	,	,	PUNCT
ijassa-422	13	3	information	information	NOUN
ijassa-422	13	4	of	of	ADP
ijassa-422	13	5	these	these	DET
ijassa-422	13	6	details	detail	NOUN
ijassa-422	13	7	can	can	AUX
ijassa-422	13	8	help	help	VERB
ijassa-422	13	9	the	the	DET
ijassa-422	13	10	efbs	efb	NOUN
ijassa-422	13	11	in	in	ADP
ijassa-422	13	12	making	make	VERB
ijassa-422	13	13	good	good	ADJ
ijassa-422	13	14	business	business	NOUN
ijassa-422	13	15	decisions	decision	NOUN
ijassa-422	13	16	.	.	PUNCT
ijassa-422	14	1	one	one	NUM
ijassa-422	14	2	of	of	ADP
ijassa-422	14	3	the	the	DET
ijassa-422	14	4	most	most	ADV
ijassa-422	14	5	intuitive	intuitive	ADJ
ijassa-422	14	6	uses	use	NOUN
ijassa-422	14	7	of	of	ADP
ijassa-422	14	8	these	these	DET
ijassa-422	14	9	observed	observed	ADJ
ijassa-422	14	10	customers	customer	NOUN
ijassa-422	14	11	buying	buy	VERB
ijassa-422	14	12	data	datum	NOUN
ijassa-422	14	13	is	be	AUX
ijassa-422	14	14	for	for	ADP
ijassa-422	14	15	marketing	marketing	NOUN
ijassa-422	14	16	purpose	purpose	NOUN
ijassa-422	14	17	(	(	PUNCT
ijassa-422	14	18	see	see	VERB
ijassa-422	14	19	[	[	X
ijassa-422	14	20	2	2	X
ijassa-422	14	21	]	]	PUNCT
ijassa-422	14	22	for	for	ADP
ijassa-422	14	23	the	the	DET
ijassa-422	14	24	discussion	discussion	NOUN
ijassa-422	14	25	of	of	ADP
ijassa-422	14	26	the	the	DET
ijassa-422	14	27	issue	issue	NOUN
ijassa-422	14	28	of	of	ADP
ijassa-422	14	29	marketing	marketing	NOUN
ijassa-422	14	30	on	on	ADP
ijassa-422	14	31	the	the	DET
ijassa-422	14	32	internet	internet	NOUN
ijassa-422	14	33	)	)	PUNCT
ijassa-422	14	34	.	.	PUNCT
ijassa-422	15	1	market	market	NOUN
ijassa-422	15	2	segmentation∗	segmentation∗	NOUN
ijassa-422	15	3	,	,	PUNCT
ijassa-422	15	4	as	as	SCONJ
ijassa-422	15	5	defined	define	VERB
ijassa-422	15	6	in	in	ADP
ijassa-422	15	7	chaffey	chaffey	PROPN
ijassa-422	15	8	[	[	X
ijassa-422	15	9	4	4	NUM
ijassa-422	15	10	]	]	PUNCT
ijassa-422	15	11	,	,	PUNCT
ijassa-422	15	12	is	be	AUX
ijassa-422	15	13	the	the	DET
ijassa-422	15	14	“	"	PUNCT
ijassa-422	15	15	identification	identification	NOUN
ijassa-422	15	16	of	of	ADP
ijassa-422	15	17	different	different	ADJ
ijassa-422	15	18	groups	group	NOUN
ijassa-422	15	19	within	within	ADP
ijassa-422	15	20	a	a	DET
ijassa-422	15	21	target	target	NOUN
ijassa-422	15	22	market	market	NOUN
ijassa-422	15	23	in	in	ADP
ijassa-422	15	24	order	order	NOUN
ijassa-422	15	25	to	to	PART
ijassa-422	15	26	develop	develop	VERB
ijassa-422	15	27	different	different	ADJ
ijassa-422	15	28	offerings	offering	NOUN
ijassa-422	15	29	for	for	ADP
ijassa-422	15	30	∗see	∗see	PROPN
ijassa-422	16	1	[	[	X
ijassa-422	16	2	3	3	X
ijassa-422	16	3	]	]	PUNCT
ijassa-422	16	4	for	for	ADP
ijassa-422	16	5	a	a	DET
ijassa-422	16	6	recent	recent	ADJ
ijassa-422	16	7	review	review	NOUN
ijassa-422	16	8	and	and	CCONJ
ijassa-422	16	9	discussion	discussion	NOUN
ijassa-422	16	10	on	on	ADP
ijassa-422	16	11	a	a	DET
ijassa-422	16	12	framework	framework	NOUN
ijassa-422	16	13	for	for	ADP
ijassa-422	16	14	market	market	NOUN
ijassa-422	16	15	segmentation	segmentation	NOUN
ijassa-422	16	16	and	and	CCONJ
ijassa-422	16	17	its	its	PRON
ijassa-422	16	18	applications	application	NOUN
ijassa-422	16	19	.	.	PUNCT
ijassa-422	17	1	tsan	tsan	PROPN
ijassa-422	17	2	ming	ming	PROPN
ijassa-422	17	3	choi	choi	NOUN
ijassa-422	17	4	:	:	PUNCT
ijassa-422	17	5	e	e	X
ijassa-422	17	6	-	-	NOUN
ijassa-422	17	7	market	market	ADJ
ijassa-422	17	8	segmentation	segmentation	NOUN
ijassa-422	17	9	for	for	ADP
ijassa-422	17	10	internet	internet	NOUN
ijassa-422	17	11	-	-	PUNCT
ijassa-422	17	12	mediated	mediate	VERB
ijassa-422	17	13	fashion	fashion	NOUN
ijassa-422	17	14	brands	brand	NOUN
ijassa-422	17	15	...	...	PUNCT
ijassa-422	17	16	168	168	NUM
ijassa-422	17	17	the	the	DET
ijassa-422	17	18	groups	group	NOUN
ijassa-422	17	19	”	"	PUNCT
ijassa-422	17	20	.	.	PUNCT
ijassa-422	18	1	it	it	PRON
ijassa-422	18	2	involves	involve	VERB
ijassa-422	18	3	identifying	identify	VERB
ijassa-422	18	4	segments	segment	NOUN
ijassa-422	18	5	in	in	ADP
ijassa-422	18	6	the	the	DET
ijassa-422	18	7	market	market	NOUN
ijassa-422	18	8	,	,	PUNCT
ijassa-422	18	9	grouping	group	VERB
ijassa-422	18	10	customers	customer	NOUN
ijassa-422	18	11	into	into	ADP
ijassa-422	18	12	segments	segment	NOUN
ijassa-422	18	13	,	,	PUNCT
ijassa-422	18	14	and	and	CCONJ
ijassa-422	18	15	targeting	target	VERB
ijassa-422	18	16	,	,	PUNCT
ijassa-422	18	17	positioning	positioning	NOUN
ijassa-422	18	18	and	and	CCONJ
ijassa-422	18	19	developing	develop	VERB
ijassa-422	18	20	a	a	DET
ijassa-422	18	21	differential	differential	ADJ
ijassa-422	18	22	advantage	advantage	NOUN
ijassa-422	18	23	over	over	ADP
ijassa-422	18	24	competitors	competitor	NOUN
ijassa-422	18	25	[	[	X
ijassa-422	18	26	5	5	NUM
ijassa-422	18	27	]	]	PUNCT
ijassa-422	18	28	.	.	PUNCT
ijassa-422	19	1	it	it	PRON
ijassa-422	19	2	also	also	ADV
ijassa-422	19	3	represents	represent	VERB
ijassa-422	19	4	a	a	DET
ijassa-422	19	5	rational	rational	ADJ
ijassa-422	19	6	and	and	CCONJ
ijassa-422	19	7	precise	precise	ADJ
ijassa-422	19	8	adjustment	adjustment	NOUN
ijassa-422	19	9	of	of	ADP
ijassa-422	19	10	the	the	DET
ijassa-422	19	11	products	product	NOUN
ijassa-422	19	12	and	and	CCONJ
ijassa-422	19	13	services	service	NOUN
ijassa-422	19	14	for	for	ADP
ijassa-422	19	15	customers	customer	NOUN
ijassa-422	19	16	[	[	X
ijassa-422	19	17	6	6	NUM
ijassa-422	19	18	]	]	PUNCT
ijassa-422	19	19	.	.	PUNCT
ijassa-422	20	1	a	a	DET
ijassa-422	20	2	good	good	ADJ
ijassa-422	20	3	market	market	NOUN
ijassa-422	20	4	segmentation	segmentation	NOUN
ijassa-422	20	5	scheme	scheme	NOUN
ijassa-422	20	6	implies	imply	VERB
ijassa-422	20	7	a	a	DET
ijassa-422	20	8	good	good	ADJ
ijassa-422	20	9	analysis	analysis	NOUN
ijassa-422	20	10	of	of	ADP
ijassa-422	20	11	the	the	DET
ijassa-422	20	12	target	target	NOUN
ijassa-422	20	13	market	market	NOUN
ijassa-422	20	14	and	and	CCONJ
ijassa-422	20	15	an	an	DET
ijassa-422	20	16	identification	identification	NOUN
ijassa-422	20	17	of	of	ADP
ijassa-422	20	18	the	the	DET
ijassa-422	20	19	true	true	ADJ
ijassa-422	20	20	requirements	requirement	NOUN
ijassa-422	20	21	of	of	ADP
ijassa-422	20	22	each	each	DET
ijassa-422	20	23	specific	specific	ADJ
ijassa-422	20	24	group	group	NOUN
ijassa-422	20	25	of	of	ADP
ijassa-422	20	26	customers	customer	NOUN
ijassa-422	20	27	[	[	X
ijassa-422	20	28	4	4	NUM
ijassa-422	20	29	,	,	PUNCT
ijassa-422	20	30	7	7	NUM
ijassa-422	20	31	-	-	SYM
ijassa-422	20	32	9	9	NUM
ijassa-422	20	33	]	]	PUNCT
ijassa-422	20	34	.	.	PUNCT
ijassa-422	21	1	in	in	ADP
ijassa-422	21	2	modern	modern	ADJ
ijassa-422	21	3	business	business	NOUN
ijassa-422	21	4	world	world	NOUN
ijassa-422	21	5	,	,	PUNCT
ijassa-422	21	6	market	market	NOUN
ijassa-422	21	7	segmentation	segmentation	NOUN
ijassa-422	21	8	has	have	AUX
ijassa-422	21	9	been	be	AUX
ijassa-422	21	10	realized	realize	VERB
ijassa-422	21	11	as	as	ADP
ijassa-422	21	12	an	an	DET
ijassa-422	21	13	essential	essential	ADJ
ijassa-422	21	14	part	part	NOUN
ijassa-422	21	15	in	in	ADP
ijassa-422	21	16	nearly	nearly	ADV
ijassa-422	21	17	all	all	PRON
ijassa-422	21	18	marketing	marketing	NOUN
ijassa-422	21	19	projects	project	NOUN
ijassa-422	21	20	[	[	X
ijassa-422	21	21	4,10	4,10	NUM
ijassa-422	21	22	-	-	SYM
ijassa-422	21	23	11	11	NUM
ijassa-422	21	24	]	]	PUNCT
ijassa-422	21	25	.	.	PUNCT
ijassa-422	22	1	according	accord	VERB
ijassa-422	22	2	to	to	ADP
ijassa-422	22	3	dibb	dibb	ADJ
ijassa-422	22	4	and	and	CCONJ
ijassa-422	22	5	stern	stern	ADJ
ijassa-422	22	6	[	[	X
ijassa-422	22	7	8	8	NUM
ijassa-422	22	8	]	]	PUNCT
ijassa-422	22	9	,	,	PUNCT
ijassa-422	22	10	the	the	DET
ijassa-422	22	11	literature	literature	NOUN
ijassa-422	22	12	of	of	ADP
ijassa-422	22	13	market	market	NOUN
ijassa-422	22	14	segmentation	segmentation	NOUN
ijassa-422	22	15	mainly	mainly	ADV
ijassa-422	22	16	goes	go	VERB
ijassa-422	22	17	to	to	ADP
ijassa-422	22	18	two	two	NUM
ijassa-422	22	19	distinct	distinct	ADJ
ijassa-422	22	20	streams	stream	NOUN
ijassa-422	22	21	.	.	PUNCT
ijassa-422	23	1	the	the	DET
ijassa-422	23	2	first	first	ADJ
ijassa-422	23	3	stream	stream	NOUN
ijassa-422	23	4	treats	treat	VERB
ijassa-422	23	5	market	market	NOUN
ijassa-422	23	6	segmentation	segmentation	NOUN
ijassa-422	23	7	as	as	ADP
ijassa-422	23	8	a	a	DET
ijassa-422	23	9	technique	technique	NOUN
ijassa-422	23	10	in	in	ADP
ijassa-422	23	11	determining	determine	VERB
ijassa-422	23	12	and	and	CCONJ
ijassa-422	23	13	studying	study	VERB
ijassa-422	23	14	different	different	ADJ
ijassa-422	23	15	segments	segment	NOUN
ijassa-422	23	16	in	in	ADP
ijassa-422	23	17	the	the	DET
ijassa-422	23	18	market	market	NOUN
ijassa-422	23	19	.	.	PUNCT
ijassa-422	24	1	the	the	DET
ijassa-422	24	2	second	second	ADJ
ijassa-422	24	3	stream	stream	NOUN
ijassa-422	24	4	views	view	VERB
ijassa-422	24	5	market	market	NOUN
ijassa-422	24	6	segmentation	segmentation	NOUN
ijassa-422	24	7	as	as	ADP
ijassa-422	24	8	an	an	DET
ijassa-422	24	9	approach	approach	NOUN
ijassa-422	24	10	for	for	ADP
ijassa-422	24	11	an	an	DET
ijassa-422	24	12	efficient	efficient	ADJ
ijassa-422	24	13	allocation	allocation	NOUN
ijassa-422	24	14	of	of	ADP
ijassa-422	24	15	resource	resource	NOUN
ijassa-422	24	16	to	to	ADP
ijassa-422	24	17	different	different	ADJ
ijassa-422	24	18	segments	segment	NOUN
ijassa-422	24	19	in	in	ADP
ijassa-422	24	20	the	the	DET
ijassa-422	24	21	market	market	NOUN
ijassa-422	24	22	.	.	PUNCT
ijassa-422	25	1	this	this	DET
ijassa-422	25	2	paper	paper	NOUN
ijassa-422	25	3	basically	basically	ADV
ijassa-422	25	4	follows	follow	VERB
ijassa-422	25	5	the	the	DET
ijassa-422	25	6	viewpoint	viewpoint	NOUN
ijassa-422	25	7	of	of	ADP
ijassa-422	25	8	the	the	DET
ijassa-422	25	9	second	second	ADJ
ijassa-422	25	10	stream	stream	NOUN
ijassa-422	25	11	.	.	PUNCT
ijassa-422	26	1	in	in	ADP
ijassa-422	26	2	both	both	CCONJ
ijassa-422	26	3	the	the	DET
ijassa-422	26	4	academic	academic	ADJ
ijassa-422	26	5	literature	literature	NOUN
ijassa-422	26	6	[	[	X
ijassa-422	26	7	10	10	NUM
ijassa-422	26	8	-	-	SYM
ijassa-422	26	9	12	12	NUM
ijassa-422	26	10	]	]	PUNCT
ijassa-422	26	11	and	and	CCONJ
ijassa-422	26	12	the	the	DET
ijassa-422	26	13	industrial	industrial	ADJ
ijassa-422	26	14	practice	practice	NOUN
ijassa-422	26	15	[	[	X
ijassa-422	26	16	13	13	NUM
ijassa-422	26	17	]	]	PUNCT
ijassa-422	26	18	,	,	PUNCT
ijassa-422	26	19	in	in	ADP
ijassa-422	26	20	general	general	ADJ
ijassa-422	26	21	,	,	PUNCT
ijassa-422	26	22	we	we	PRON
ijassa-422	26	23	need	need	VERB
ijassa-422	26	24	two	two	NUM
ijassa-422	26	25	types	type	NOUN
ijassa-422	26	26	of	of	ADP
ijassa-422	26	27	information	information	NOUN
ijassa-422	26	28	for	for	ADP
ijassa-422	26	29	market	market	NOUN
ijassa-422	26	30	segmentation	segmentation	NOUN
ijassa-422	26	31	.	.	PUNCT
ijassa-422	27	1	the	the	DET
ijassa-422	27	2	first	first	ADJ
ijassa-422	27	3	type	type	NOUN
ijassa-422	27	4	is	be	AUX
ijassa-422	27	5	called	call	VERB
ijassa-422	27	6	the	the	DET
ijassa-422	27	7	“	"	PUNCT
ijassa-422	27	8	classification	classification	NOUN
ijassa-422	27	9	variables	variable	NOUN
ijassa-422	27	10	”	"	PUNCT
ijassa-422	27	11	which	which	PRON
ijassa-422	27	12	include	include	VERB
ijassa-422	27	13	four	four	NUM
ijassa-422	27	14	types	type	NOUN
ijassa-422	27	15	of	of	ADP
ijassa-422	27	16	variables	variable	NOUN
ijassa-422	27	17	:	:	PUNCT
ijassa-422	27	18	demographic	demographic	ADJ
ijassa-422	27	19	variables	variable	NOUN
ijassa-422	27	20	(	(	PUNCT
ijassa-422	27	21	e.g.	e.g.	ADV
ijassa-422	27	22	age	age	NOUN
ijassa-422	27	23	,	,	PUNCT
ijassa-422	27	24	gender	gender	NOUN
ijassa-422	27	25	,	,	PUNCT
ijassa-422	27	26	etc	etc	X
ijassa-422	27	27	)	)	PUNCT
ijassa-422	27	28	,	,	PUNCT
ijassa-422	27	29	geographic	geographic	ADJ
ijassa-422	27	30	variables	variable	NOUN
ijassa-422	27	31	(	(	PUNCT
ijassa-422	27	32	e.g.	e.g.	ADV
ijassa-422	27	33	city	city	NOUN
ijassa-422	27	34	,	,	PUNCT
ijassa-422	27	35	country	country	NOUN
ijassa-422	27	36	,	,	PUNCT
ijassa-422	27	37	etc	etc	X
ijassa-422	27	38	)	)	PUNCT
ijassa-422	27	39	,	,	PUNCT
ijassa-422	27	40	psychographic	psychographic	ADJ
ijassa-422	27	41	variables	variable	NOUN
ijassa-422	27	42	(	(	PUNCT
ijassa-422	27	43	e.g.	e.g.	ADV
ijassa-422	27	44	risk	risk	NOUN
ijassa-422	27	45	attitude	attitude	NOUN
ijassa-422	27	46	,	,	PUNCT
ijassa-422	27	47	lifestyle	lifestyle	NOUN
ijassa-422	27	48	,	,	PUNCT
ijassa-422	27	49	etc	etc	X
ijassa-422	27	50	)	)	PUNCT
ijassa-422	27	51	and	and	CCONJ
ijassa-422	27	52	behavioral	behavioral	ADJ
ijassa-422	27	53	variables	variable	NOUN
ijassa-422	27	54	(	(	PUNCT
ijassa-422	27	55	e.g.	e.g.	ADV
ijassa-422	27	56	brand	brand	NOUN
ijassa-422	27	57	loyalty	loyalty	NOUN
ijassa-422	27	58	,	,	PUNCT
ijassa-422	27	59	usage	usage	NOUN
ijassa-422	27	60	level	level	NOUN
ijassa-422	27	61	,	,	PUNCT
ijassa-422	27	62	etc	etc	X
ijassa-422	27	63	)	)	PUNCT
ijassa-422	27	64	.	.	PUNCT
ijassa-422	28	1	the	the	DET
ijassa-422	28	2	second	second	ADJ
ijassa-422	28	3	type	type	NOUN
ijassa-422	28	4	is	be	AUX
ijassa-422	28	5	the	the	DET
ijassa-422	28	6	descriptor	descriptor	NOUN
ijassa-422	28	7	variables	variable	NOUN
ijassa-422	28	8	which	which	PRON
ijassa-422	28	9	describe	describe	VERB
ijassa-422	28	10	each	each	DET
ijassa-422	28	11	particular	particular	ADJ
ijassa-422	28	12	segment	segment	NOUN
ijassa-422	28	13	and	and	CCONJ
ijassa-422	28	14	are	be	AUX
ijassa-422	28	15	used	use	VERB
ijassa-422	28	16	to	to	PART
ijassa-422	28	17	distinguish	distinguish	VERB
ijassa-422	28	18	one	one	NUM
ijassa-422	28	19	segment	segment	NOUN
ijassa-422	28	20	from	from	ADP
ijassa-422	28	21	another	another	PRON
ijassa-422	28	22	.	.	PUNCT
ijassa-422	29	1	many	many	ADJ
ijassa-422	29	2	classification	classification	NOUN
ijassa-422	29	3	variables	variable	NOUN
ijassa-422	29	4	would	would	AUX
ijassa-422	29	5	function	function	VERB
ijassa-422	29	6	as	as	ADP
ijassa-422	29	7	the	the	DET
ijassa-422	29	8	descriptor	descriptor	NOUN
ijassa-422	29	9	variables	variable	VERB
ijassa-422	29	10	,	,	PUNCT
ijassa-422	29	11	too	too	ADV
ijassa-422	29	12	.	.	PUNCT
ijassa-422	30	1	market	market	NOUN
ijassa-422	30	2	segmentation	segmentation	NOUN
ijassa-422	30	3	can	can	AUX
ijassa-422	30	4	be	be	AUX
ijassa-422	30	5	a	a	DET
ijassa-422	30	6	complicated	complicated	ADJ
ijassa-422	30	7	process	process	NOUN
ijassa-422	30	8	in	in	ADP
ijassa-422	30	9	business	business	NOUN
ijassa-422	30	10	.	.	PUNCT
ijassa-422	31	1	for	for	ADP
ijassa-422	31	2	example	example	NOUN
ijassa-422	31	3	,	,	PUNCT
ijassa-422	31	4	suppose	suppose	VERB
ijassa-422	31	5	that	that	SCONJ
ijassa-422	31	6	after	after	ADP
ijassa-422	31	7	adopting	adopt	VERB
ijassa-422	31	8	the	the	DET
ijassa-422	31	9	conventional	conventional	ADJ
ijassa-422	31	10	segmentation	segmentation	NOUN
ijassa-422	31	11	steps	step	NOUN
ijassa-422	31	12	with	with	ADP
ijassa-422	31	13	the	the	DET
ijassa-422	31	14	classification	classification	NOUN
ijassa-422	31	15	according	accord	VERB
ijassa-422	31	16	to	to	ADP
ijassa-422	31	17	the	the	DET
ijassa-422	31	18	geographical	geographical	ADJ
ijassa-422	31	19	and	and	CCONJ
ijassa-422	31	20	demographic	demographic	ADJ
ijassa-422	31	21	variables	variable	NOUN
ijassa-422	31	22	,	,	PUNCT
ijassa-422	31	23	we	we	PRON
ijassa-422	31	24	have	have	AUX
ijassa-422	31	25	obtained	obtain	VERB
ijassa-422	31	26	a	a	DET
ijassa-422	31	27	number	number	NOUN
ijassa-422	31	28	of	of	ADP
ijassa-422	31	29	different	different	ADJ
ijassa-422	31	30	segments	segment	NOUN
ijassa-422	31	31	.	.	PUNCT
ijassa-422	32	1	an	an	DET
ijassa-422	32	2	important	important	ADJ
ijassa-422	32	3	question	question	NOUN
ijassa-422	32	4	to	to	PART
ijassa-422	32	5	ask	ask	VERB
ijassa-422	32	6	is	be	AUX
ijassa-422	32	7	:	:	PUNCT
ijassa-422	32	8	“	"	PUNCT
ijassa-422	32	9	should	should	AUX
ijassa-422	32	10	we	we	PRON
ijassa-422	32	11	continue	continue	VERB
ijassa-422	32	12	to	to	PART
ijassa-422	32	13	break	break	VERB
ijassa-422	32	14	down	down	ADP
ijassa-422	32	15	the	the	DET
ijassa-422	32	16	segments	segment	NOUN
ijassa-422	32	17	into	into	ADP
ijassa-422	32	18	smaller	small	ADJ
ijassa-422	32	19	segments	segment	NOUN
ijassa-422	32	20	?	?	PUNCT
ijassa-422	32	21	”	"	PUNCT
ijassa-422	33	1	no	no	ADV
ijassa-422	33	2	matter	matter	ADV
ijassa-422	33	3	the	the	DET
ijassa-422	33	4	answer	answer	NOUN
ijassa-422	33	5	is	be	AUX
ijassa-422	33	6	“	"	PUNCT
ijassa-422	33	7	yes	yes	INTJ
ijassa-422	33	8	”	"	PUNCT
ijassa-422	33	9	or	or	CCONJ
ijassa-422	33	10	“	"	PUNCT
ijassa-422	33	11	no	no	INTJ
ijassa-422	33	12	”	"	PUNCT
ijassa-422	33	13	,	,	PUNCT
ijassa-422	33	14	we	we	PRON
ijassa-422	33	15	need	need	VERB
ijassa-422	33	16	to	to	PART
ijassa-422	33	17	have	have	VERB
ijassa-422	33	18	a	a	DET
ijassa-422	33	19	good	good	ADJ
ijassa-422	33	20	reason	reason	NOUN
ijassa-422	33	21	for	for	ADP
ijassa-422	33	22	it	it	PRON
ijassa-422	33	23	.	.	PUNCT
ijassa-422	34	1	in	in	ADP
ijassa-422	34	2	other	other	ADJ
ijassa-422	34	3	words	word	NOUN
ijassa-422	34	4	,	,	PUNCT
ijassa-422	34	5	a	a	DET
ijassa-422	34	6	good	good	ADJ
ijassa-422	34	7	market	market	NOUN
ijassa-422	34	8	segmentation	segmentation	NOUN
ijassa-422	34	9	scheme	scheme	NOUN
ijassa-422	34	10	requires	require	VERB
ijassa-422	34	11	a	a	DET
ijassa-422	34	12	good	good	ADJ
ijassa-422	34	13	stopping	stopping	NOUN
ijassa-422	34	14	condition	condition	NOUN
ijassa-422	34	15	.	.	PUNCT
ijassa-422	35	1	it	it	PRON
ijassa-422	35	2	is	be	AUX
ijassa-422	35	3	true	true	ADJ
ijassa-422	35	4	that	that	SCONJ
ijassa-422	35	5	there	there	PRON
ijassa-422	35	6	are	be	VERB
ijassa-422	35	7	a	a	DET
ijassa-422	35	8	few	few	ADJ
ijassa-422	35	9	rules	rule	NOUN
ijassa-422	35	10	of	of	ADP
ijassa-422	35	11	thumbs	thumb	NOUN
ijassa-422	35	12	for	for	ADP
ijassa-422	35	13	decision	decision	NOUN
ijassa-422	35	14	makers	maker	NOUN
ijassa-422	35	15	to	to	PART
ijassa-422	35	16	decide	decide	VERB
ijassa-422	35	17	the	the	DET
ijassa-422	35	18	number	number	NOUN
ijassa-422	35	19	of	of	ADP
ijassa-422	35	20	segments	segment	NOUN
ijassa-422	35	21	and	and	CCONJ
ijassa-422	35	22	when	when	SCONJ
ijassa-422	35	23	to	to	PART
ijassa-422	35	24	stop	stop	VERB
ijassa-422	35	25	the	the	DET
ijassa-422	35	26	segmentation	segmentation	NOUN
ijassa-422	35	27	process	process	NOUN
ijassa-422	35	28	.	.	PUNCT
ijassa-422	36	1	some	some	DET
ijassa-422	36	2	factors	factor	NOUN
ijassa-422	36	3	[	[	X
ijassa-422	36	4	13	13	NUM
ijassa-422	36	5	]	]	PUNCT
ijassa-422	36	6	that	that	SCONJ
ijassa-422	36	7	decision	decision	NOUN
ijassa-422	36	8	makers	maker	NOUN
ijassa-422	36	9	will	will	AUX
ijassa-422	36	10	bear	bear	VERB
ijassa-422	36	11	in	in	ADP
ijassa-422	36	12	mind	mind	NOUN
ijassa-422	36	13	include	include	VERB
ijassa-422	36	14	:	:	PUNCT
ijassa-422	36	15	(	(	PUNCT
ijassa-422	36	16	1	1	NUM
ijassa-422	36	17	)	)	PUNCT
ijassa-422	36	18	.	.	PUNCT
ijassa-422	37	1	the	the	DET
ijassa-422	37	2	size	size	NOUN
ijassa-422	37	3	of	of	ADP
ijassa-422	37	4	the	the	DET
ijassa-422	37	5	segments	segment	NOUN
ijassa-422	37	6	must	must	AUX
ijassa-422	37	7	be	be	AUX
ijassa-422	37	8	large	large	ADJ
ijassa-422	37	9	enough	enough	ADV
ijassa-422	37	10	.	.	PUNCT
ijassa-422	38	1	(	(	PUNCT
ijassa-422	38	2	2	2	NUM
ijassa-422	38	3	)	)	PUNCT
ijassa-422	38	4	.	.	PUNCT
ijassa-422	39	1	the	the	DET
ijassa-422	39	2	segments	segment	NOUN
ijassa-422	39	3	must	must	AUX
ijassa-422	39	4	be	be	AUX
ijassa-422	39	5	reachable	reachable	ADJ
ijassa-422	39	6	by	by	ADP
ijassa-422	39	7	the	the	DET
ijassa-422	39	8	company	company	NOUN
ijassa-422	39	9	’s	’s	PART
ijassa-422	39	10	marketing	marketing	NOUN
ijassa-422	39	11	strategies	strategy	NOUN
ijassa-422	39	12	(	(	PUNCT
ijassa-422	39	13	e.g.	e.g.	ADV
ijassa-422	39	14	promotion	promotion	NOUN
ijassa-422	39	15	,	,	PUNCT
ijassa-422	39	16	pricing	pricing	NOUN
ijassa-422	39	17	,	,	PUNCT
ijassa-422	39	18	etc	etc	X
ijassa-422	39	19	)	)	PUNCT
ijassa-422	39	20	.	.	PUNCT
ijassa-422	40	1	(	(	PUNCT
ijassa-422	40	2	3	3	NUM
ijassa-422	40	3	)	)	PUNCT
ijassa-422	40	4	.	.	PUNCT
ijassa-422	41	1	the	the	DET
ijassa-422	41	2	segments	segment	NOUN
ijassa-422	41	3	must	must	AUX
ijassa-422	41	4	be	be	AUX
ijassa-422	41	5	relevant	relevant	ADJ
ijassa-422	41	6	to	to	ADP
ijassa-422	41	7	the	the	DET
ijassa-422	41	8	company	company	NOUN
ijassa-422	41	9	’s	’s	PART
ijassa-422	41	10	products	product	NOUN
ijassa-422	41	11	and	and	CCONJ
ijassa-422	41	12	different	different	ADJ
ijassa-422	41	13	segments	segment	NOUN
ijassa-422	41	14	should	should	AUX
ijassa-422	41	15	be	be	AUX
ijassa-422	41	16	clearly	clearly	ADV
ijassa-422	41	17	and	and	CCONJ
ijassa-422	41	18	sufficiently	sufficiently	ADV
ijassa-422	41	19	different	different	ADJ
ijassa-422	41	20	.	.	PUNCT
ijassa-422	42	1	these	these	DET
ijassa-422	42	2	guidelines	guideline	NOUN
ijassa-422	42	3	are	be	AUX
ijassa-422	42	4	important	important	ADJ
ijassa-422	42	5	and	and	CCONJ
ijassa-422	42	6	practical	practical	ADJ
ijassa-422	42	7	but	but	CCONJ
ijassa-422	42	8	they	they	PRON
ijassa-422	42	9	do	do	AUX
ijassa-422	42	10	not	not	PART
ijassa-422	42	11	provide	provide	VERB
ijassa-422	42	12	a	a	DET
ijassa-422	42	13	precise	precise	ADJ
ijassa-422	42	14	decision	decision	NOUN
ijassa-422	42	15	model	model	NOUN
ijassa-422	42	16	for	for	ADP
ijassa-422	42	17	decision	decision	NOUN
ijassa-422	42	18	makers	maker	NOUN
ijassa-422	42	19	for	for	ADP
ijassa-422	42	20	making	make	VERB
ijassa-422	42	21	a	a	DET
ijassa-422	42	22	wise	wise	ADJ
ijassa-422	42	23	and	and	CCONJ
ijassa-422	42	24	optimal	optimal	ADJ
ijassa-422	42	25	decision	decision	NOUN
ijassa-422	42	26	for	for	ADP
ijassa-422	42	27	a	a	DET
ijassa-422	42	28	specific	specific	ADJ
ijassa-422	42	29	collaborative	collaborative	ADJ
ijassa-422	42	30	function	function	NOUN
ijassa-422	42	31	with	with	ADP
ijassa-422	42	32	market	market	NOUN
ijassa-422	42	33	segmentation	segmentation	NOUN
ijassa-422	42	34	.	.	PUNCT
ijassa-422	43	1	169	169	NUM
ijassa-422	43	2	advances	advance	NOUN
ijassa-422	43	3	in	in	ADP
ijassa-422	43	4	systems	system	NOUN
ijassa-422	43	5	science	science	NOUN
ijassa-422	43	6	and	and	CCONJ
ijassa-422	43	7	applications	application	NOUN
ijassa-422	43	8	(	(	PUNCT
ijassa-422	43	9	2013	2013	NUM
ijassa-422	43	10	)	)	PUNCT
ijassa-422	43	11	vol.13	vol.13	NOUN
ijassa-422	43	12	no.2	no.2	PROPN
ijassa-422	43	13	with	with	ADP
ijassa-422	43	14	the	the	DET
ijassa-422	43	15	advance	advance	NOUN
ijassa-422	43	16	of	of	ADP
ijassa-422	43	17	science	science	NOUN
ijassa-422	43	18	and	and	CCONJ
ijassa-422	43	19	technology	technology	NOUN
ijassa-422	43	20	,	,	PUNCT
ijassa-422	43	21	market	market	NOUN
ijassa-422	43	22	segmentation	segmentation	NOUN
ijassa-422	43	23	can	can	AUX
ijassa-422	43	24	now	now	ADV
ijassa-422	43	25	be	be	AUX
ijassa-422	43	26	done	do	VERB
ijassa-422	43	27	by	by	ADP
ijassa-422	43	28	a	a	DET
ijassa-422	43	29	computerized	computerized	ADJ
ijassa-422	43	30	decision	decision	NOUN
ijassa-422	43	31	support	support	NOUN
ijassa-422	43	32	system	system	NOUN
ijassa-422	43	33	.	.	PUNCT
ijassa-422	44	1	methods	method	NOUN
ijassa-422	44	2	which	which	PRON
ijassa-422	44	3	rely	rely	VERB
ijassa-422	44	4	on	on	ADP
ijassa-422	44	5	data	data	NOUN
ijassa-422	44	6	mining	mining	NOUN
ijassa-422	44	7	and	and	CCONJ
ijassa-422	44	8	artificial	artificial	ADJ
ijassa-422	44	9	intelligence	intelligence	NOUN
ijassa-422	45	1	[	[	X
ijassa-422	45	2	14	14	NUM
ijassa-422	45	3	-	-	SYM
ijassa-422	45	4	15	15	NUM
ijassa-422	45	5	]	]	PUNCT
ijassa-422	45	6	,	,	PUNCT
ijassa-422	45	7	advanced	advanced	ADJ
ijassa-422	45	8	database	database	NOUN
ijassa-422	45	9	system	system	NOUN
ijassa-422	45	10	[	[	X
ijassa-422	45	11	16	16	NUM
ijassa-422	45	12	]	]	PUNCT
ijassa-422	45	13	,	,	PUNCT
ijassa-422	45	14	operations	operation	NOUN
ijassa-422	45	15	research	research	NOUN
ijassa-422	45	16	and	and	CCONJ
ijassa-422	45	17	management	management	NOUN
ijassa-422	45	18	science	science	NOUN
ijassa-422	45	19	optimization	optimization	NOUN
ijassa-422	45	20	techniques	technique	NOUN
ijassa-422	46	1	[	[	X
ijassa-422	46	2	6,10,17	6,10,17	NUM
ijassa-422	46	3	-	-	SYM
ijassa-422	46	4	18	18	NUM
ijassa-422	46	5	]	]	PUNCT
ijassa-422	46	6	,	,	PUNCT
ijassa-422	46	7	and	and	CCONJ
ijassa-422	46	8	others	other	NOUN
ijassa-422	46	9	[	[	PUNCT
ijassa-422	46	10	11	11	NUM
ijassa-422	46	11	-	-	SYM
ijassa-422	46	12	12,14,19	12,14,19	NUM
ijassa-422	46	13	-	-	SYM
ijassa-422	46	14	20	20	NUM
ijassa-422	46	15	]	]	PUNCT
ijassa-422	46	16	have	have	AUX
ijassa-422	46	17	been	be	AUX
ijassa-422	46	18	widely	widely	ADV
ijassa-422	46	19	tested	test	VERB
ijassa-422	46	20	and	and	CCONJ
ijassa-422	46	21	applied	apply	VERB
ijassa-422	46	22	.	.	PUNCT
ijassa-422	47	1	however	however	ADV
ijassa-422	47	2	,	,	PUNCT
ijassa-422	47	3	none	none	NOUN
ijassa-422	47	4	of	of	ADP
ijassa-422	47	5	these	these	DET
ijassa-422	47	6	methods	method	NOUN
ijassa-422	47	7	dominate	dominate	VERB
ijassa-422	47	8	the	the	DET
ijassa-422	47	9	literature	literature	NOUN
ijassa-422	47	10	and	and	CCONJ
ijassa-422	47	11	each	each	PRON
ijassa-422	47	12	of	of	ADP
ijassa-422	47	13	them	they	PRON
ijassa-422	47	14	has	have	VERB
ijassa-422	47	15	its	its	PRON
ijassa-422	47	16	pros	pro	NOUN
ijassa-422	47	17	and	and	CCONJ
ijassa-422	47	18	cons	con	NOUN
ijassa-422	47	19	.	.	PUNCT
ijassa-422	48	1	as	as	SCONJ
ijassa-422	48	2	many	many	ADJ
ijassa-422	48	3	recent	recent	ADJ
ijassa-422	48	4	research	research	NOUN
ijassa-422	48	5	projects	project	NOUN
ijassa-422	48	6	revealed	reveal	VERB
ijassa-422	48	7	and	and	CCONJ
ijassa-422	48	8	discussed	discuss	VERB
ijassa-422	48	9	,	,	PUNCT
ijassa-422	48	10	market	market	NOUN
ijassa-422	48	11	segmentation	segmentation	NOUN
ijassa-422	48	12	is	be	AUX
ijassa-422	48	13	very	very	ADV
ijassa-422	48	14	important	important	ADJ
ijassa-422	48	15	for	for	ADP
ijassa-422	48	16	internet	internet	NOUN
ijassa-422	48	17	-	-	PUNCT
ijassa-422	48	18	enabled	enable	VERB
ijassa-422	48	19	e	e	NOUN
ijassa-422	48	20	-	-	NOUN
ijassa-422	48	21	commerce	commerce	NOUN
ijassa-422	48	22	[	[	X
ijassa-422	48	23	4,16,21	4,16,21	NUM
ijassa-422	48	24	-	-	SYM
ijassa-422	48	25	22	22	NUM
ijassa-422	48	26	]	]	PUNCT
ijassa-422	48	27	.	.	PUNCT
ijassa-422	49	1	this	this	PRON
ijassa-422	49	2	also	also	ADV
ijassa-422	49	3	gives	give	VERB
ijassa-422	49	4	rise	rise	NOUN
ijassa-422	49	5	to	to	ADP
ijassa-422	49	6	the	the	DET
ijassa-422	49	7	term	term	NOUN
ijassa-422	49	8	“	"	PUNCT
ijassa-422	49	9	e	e	NOUN
ijassa-422	49	10	-	-	NOUN
ijassa-422	49	11	market	market	NOUN
ijassa-422	49	12	segmentation	segmentation	NOUN
ijassa-422	49	13	”	"	PUNCT
ijassa-422	49	14	which	which	PRON
ijassa-422	49	15	represents	represent	VERB
ijassa-422	49	16	the	the	DET
ijassa-422	49	17	segmentation	segmentation	NOUN
ijassa-422	49	18	of	of	ADP
ijassa-422	49	19	the	the	DET
ijassa-422	49	20	electronic	electronic	ADJ
ijassa-422	49	21	market	market	NOUN
ijassa-422	49	22	.	.	PUNCT
ijassa-422	50	1	in	in	ADP
ijassa-422	50	2	fact	fact	NOUN
ijassa-422	50	3	,	,	PUNCT
ijassa-422	50	4	good	good	ADJ
ijassa-422	50	5	e	e	NOUN
ijassa-422	50	6	-	-	ADJ
ijassa-422	50	7	market	market	ADJ
ijassa-422	50	8	segmentation	segmentation	NOUN
ijassa-422	50	9	is	be	AUX
ijassa-422	50	10	generally	generally	ADV
ijassa-422	50	11	believed	believe	VERB
ijassa-422	50	12	to	to	PART
ijassa-422	50	13	be	be	AUX
ijassa-422	50	14	not	not	PART
ijassa-422	50	15	only	only	ADV
ijassa-422	50	16	important	important	ADJ
ijassa-422	50	17	for	for	ADP
ijassa-422	50	18	maintaining	maintain	VERB
ijassa-422	50	19	the	the	DET
ijassa-422	50	20	company	company	NOUN
ijassa-422	50	21	’s	’s	PART
ijassa-422	50	22	competitive	competitive	ADJ
ijassa-422	50	23	edge	edge	NOUN
ijassa-422	50	24	,	,	PUNCT
ijassa-422	50	25	but	but	CCONJ
ijassa-422	50	26	it	it	PRON
ijassa-422	50	27	is	be	AUX
ijassa-422	50	28	also	also	ADV
ijassa-422	50	29	essential	essential	ADJ
ijassa-422	50	30	and	and	CCONJ
ijassa-422	50	31	crucial	crucial	ADJ
ijassa-422	50	32	,	,	PUNCT
ijassa-422	50	33	for	for	ADP
ijassa-422	50	34	efbs	efb	VERB
ijassa-422	50	35	in	in	ADP
ijassa-422	50	36	the	the	DET
ijassa-422	50	37	knowledge	knowledge	NOUN
ijassa-422	50	38	-	-	PUNCT
ijassa-422	50	39	based	base	VERB
ijassa-422	50	40	economy	economy	NOUN
ijassa-422	50	41	.	.	PUNCT
ijassa-422	51	1	when	when	SCONJ
ijassa-422	51	2	we	we	PRON
ijassa-422	51	3	look	look	VERB
ijassa-422	51	4	deeper	deeply	ADV
ijassa-422	51	5	into	into	ADP
ijassa-422	51	6	the	the	DET
ijassa-422	51	7	potential	potential	ADJ
ijassa-422	51	8	collaborative	collaborative	ADJ
ijassa-422	51	9	applications	application	NOUN
ijassa-422	51	10	of	of	ADP
ijassa-422	51	11	the	the	DET
ijassa-422	51	12	e	e	NOUN
ijassa-422	51	13	-	-	NOUN
ijassa-422	51	14	market	market	ADJ
ijassa-422	51	15	segmentation	segmentation	NOUN
ijassa-422	51	16	scheme	scheme	NOUN
ijassa-422	51	17	for	for	ADP
ijassa-422	51	18	efbs	efb	VERB
ijassa-422	51	19	,	,	PUNCT
ijassa-422	51	20	we	we	PRON
ijassa-422	51	21	can	can	AUX
ijassa-422	51	22	identify	identify	VERB
ijassa-422	51	23	several	several	ADJ
ijassa-422	51	24	major	major	ADJ
ijassa-422	51	25	functionality	functionality	NOUN
ijassa-422	51	26	areas	area	NOUN
ijassa-422	51	27	for	for	ADP
ijassa-422	51	28	it	it	PRON
ijassa-422	51	29	.	.	PUNCT
ijassa-422	52	1	some	some	PRON
ijassa-422	52	2	of	of	ADP
ijassa-422	52	3	them	they	PRON
ijassa-422	52	4	include	include	VERB
ijassa-422	52	5	the	the	DET
ijassa-422	52	6	following	follow	VERB
ijassa-422	52	7	:	:	PUNCT
ijassa-422	53	1	1	1	X
ijassa-422	53	2	.	.	X
ijassa-422	53	3	estimating	estimate	VERB
ijassa-422	53	4	the	the	DET
ijassa-422	53	5	advertisement	advertisement	NOUN
ijassa-422	53	6	budget	budget	NOUN
ijassa-422	53	7	for	for	ADP
ijassa-422	53	8	acquiring	acquire	VERB
ijassa-422	53	9	different	different	ADJ
ijassa-422	53	10	groups	group	NOUN
ijassa-422	53	11	of	of	ADP
ijassa-422	53	12	customers	customer	NOUN
ijassa-422	53	13	:	:	PUNCT
ijassa-422	53	14	different	different	ADJ
ijassa-422	53	15	customers	customer	NOUN
ijassa-422	53	16	have	have	VERB
ijassa-422	53	17	different	different	ADJ
ijassa-422	53	18	values	value	NOUN
ijassa-422	53	19	for	for	ADP
ijassa-422	53	20	the	the	DET
ijassa-422	53	21	efbs	efb	NOUN
ijassa-422	53	22	.	.	PUNCT
ijassa-422	54	1	some	some	PRON
ijassa-422	54	2	of	of	ADP
ijassa-422	54	3	them	they	PRON
ijassa-422	54	4	only	only	ADV
ijassa-422	54	5	surfed	surf	VERB
ijassa-422	54	6	around	around	ADV
ijassa-422	54	7	and	and	CCONJ
ijassa-422	54	8	did	do	AUX
ijassa-422	54	9	not	not	PART
ijassa-422	54	10	buy	buy	VERB
ijassa-422	54	11	a	a	DET
ijassa-422	54	12	single	single	ADJ
ijassa-422	54	13	item	item	NOUN
ijassa-422	54	14	at	at	ADV
ijassa-422	54	15	all	all	ADV
ijassa-422	54	16	;	;	PUNCT
ijassa-422	54	17	some	some	PRON
ijassa-422	54	18	made	make	VERB
ijassa-422	54	19	one	one	NUM
ijassa-422	54	20	purchase	purchase	NOUN
ijassa-422	54	21	and	and	CCONJ
ijassa-422	54	22	then	then	ADV
ijassa-422	54	23	did	do	AUX
ijassa-422	54	24	not	not	PART
ijassa-422	54	25	come	come	VERB
ijassa-422	54	26	back	back	ADV
ijassa-422	54	27	;	;	PUNCT
ijassa-422	54	28	some	some	PRON
ijassa-422	54	29	made	make	VERB
ijassa-422	54	30	repeated	repeat	VERB
ijassa-422	54	31	purchases	purchase	NOUN
ijassa-422	54	32	and	and	CCONJ
ijassa-422	54	33	showed	show	VERB
ijassa-422	54	34	a	a	DET
ijassa-422	54	35	strong	strong	ADJ
ijassa-422	54	36	sense	sense	NOUN
ijassa-422	54	37	of	of	ADP
ijassa-422	54	38	trust	trust	NOUN
ijassa-422	54	39	on	on	ADP
ijassa-422	54	40	the	the	DET
ijassa-422	54	41	efb	efb	PROPN
ijassa-422	54	42	(	(	PUNCT
ijassa-422	54	43	see	see	VERB
ijassa-422	54	44	moe	moe	NOUN
ijassa-422	54	45	and	and	CCONJ
ijassa-422	54	46	fader	fader	NOUN
ijassa-422	55	1	[	[	X
ijassa-422	55	2	23	23	NUM
ijassa-422	55	3	]	]	PUNCT
ijassa-422	55	4	and	and	CCONJ
ijassa-422	55	5	betts	betts	PROPN
ijassa-422	55	6	[	[	X
ijassa-422	55	7	24	24	NUM
ijassa-422	55	8	]	]	PUNCT
ijassa-422	55	9	for	for	ADP
ijassa-422	55	10	the	the	DET
ijassa-422	55	11	identifications	identification	NOUN
ijassa-422	55	12	of	of	ADP
ijassa-422	55	13	the	the	DET
ijassa-422	55	14	four	four	NUM
ijassa-422	55	15	types	type	NOUN
ijassa-422	55	16	of	of	ADP
ijassa-422	55	17	online	online	ADJ
ijassa-422	55	18	shopping	shopping	NOUN
ijassa-422	55	19	visits	visit	NOUN
ijassa-422	55	20	)	)	PUNCT
ijassa-422	55	21	.	.	PUNCT
ijassa-422	56	1	since	since	SCONJ
ijassa-422	56	2	it	it	PRON
ijassa-422	56	3	can	can	AUX
ijassa-422	56	4	be	be	AUX
ijassa-422	56	5	very	very	ADV
ijassa-422	56	6	expensive	expensive	ADJ
ijassa-422	56	7	to	to	PART
ijassa-422	56	8	acquire	acquire	VERB
ijassa-422	56	9	new	new	ADJ
ijassa-422	56	10	customers	customer	NOUN
ijassa-422	56	11	on	on	ADP
ijassa-422	56	12	the	the	DET
ijassa-422	56	13	internet	internet	NOUN
ijassa-422	57	1	[	[	X
ijassa-422	57	2	25	25	NUM
ijassa-422	57	3	]	]	PUNCT
ijassa-422	57	4	,	,	PUNCT
ijassa-422	57	5	the	the	DET
ijassa-422	57	6	advertising	advertising	NOUN
ijassa-422	57	7	strategies	strategy	NOUN
ijassa-422	57	8	should	should	AUX
ijassa-422	57	9	be	be	AUX
ijassa-422	57	10	more	more	ADV
ijassa-422	57	11	focused	focused	ADJ
ijassa-422	57	12	.	.	PUNCT
ijassa-422	58	1	the	the	DET
ijassa-422	58	2	expenses	expense	NOUN
ijassa-422	58	3	spent	spend	VERB
ijassa-422	58	4	on	on	ADP
ijassa-422	58	5	advertisement	advertisement	NOUN
ijassa-422	58	6	for	for	ADP
ijassa-422	58	7	different	different	ADJ
ijassa-422	58	8	groups	group	NOUN
ijassa-422	58	9	(	(	PUNCT
ijassa-422	58	10	i.e.	i.e.	X
ijassa-422	58	11	segments	segment	NOUN
ijassa-422	58	12	)	)	PUNCT
ijassa-422	58	13	of	of	ADP
ijassa-422	58	14	customers	customer	NOUN
ijassa-422	58	15	should	should	AUX
ijassa-422	58	16	be	be	AUX
ijassa-422	58	17	made	make	VERB
ijassa-422	58	18	different	different	ADJ
ijassa-422	58	19	,	,	PUNCT
ijassa-422	58	20	too	too	ADV
ijassa-422	58	21	.	.	PUNCT
ijassa-422	59	1	this	this	PRON
ijassa-422	59	2	can	can	AUX
ijassa-422	59	3	be	be	AUX
ijassa-422	59	4	achieved	achieve	VERB
ijassa-422	59	5	by	by	ADP
ijassa-422	59	6	a	a	DET
ijassa-422	59	7	good	good	ADJ
ijassa-422	59	8	e	e	NOUN
ijassa-422	59	9	-	-	ADJ
ijassa-422	59	10	market	market	ADJ
ijassa-422	59	11	segmentation	segmentation	NOUN
ijassa-422	59	12	scheme	scheme	NOUN
ijassa-422	59	13	.	.	PUNCT
ijassa-422	60	1	on	on	ADP
ijassa-422	60	2	the	the	DET
ijassa-422	60	3	other	other	ADJ
ijassa-422	60	4	hand	hand	NOUN
ijassa-422	60	5	,	,	PUNCT
ijassa-422	60	6	the	the	DET
ijassa-422	60	7	information	information	NOUN
ijassa-422	60	8	from	from	ADP
ijassa-422	60	9	the	the	DET
ijassa-422	60	10	estimation	estimation	NOUN
ijassa-422	60	11	of	of	ADP
ijassa-422	60	12	advertisement	advertisement	NOUN
ijassa-422	60	13	budget	budget	NOUN
ijassa-422	60	14	can	can	AUX
ijassa-422	60	15	be	be	AUX
ijassa-422	60	16	useful	useful	ADJ
ijassa-422	60	17	for	for	ADP
ijassa-422	60	18	e	e	NOUN
ijassa-422	60	19	-	-	NOUN
ijassa-422	60	20	market	market	NOUN
ijassa-422	60	21	segmentation	segmentation	NOUN
ijassa-422	60	22	.	.	PUNCT
ijassa-422	61	1	2	2	X
ijassa-422	61	2	.	.	X
ijassa-422	61	3	direct	direct	ADJ
ijassa-422	61	4	marketing	marketing	NOUN
ijassa-422	61	5	by	by	ADP
ijassa-422	61	6	providing	provide	VERB
ijassa-422	61	7	tailor	tailor	NOUN
ijassa-422	61	8	-	-	PUNCT
ijassa-422	61	9	fit	fit	NOUN
ijassa-422	61	10	services	service	NOUN
ijassa-422	61	11	and	and	CCONJ
ijassa-422	61	12	products	product	NOUN
ijassa-422	61	13	to	to	ADP
ijassa-422	61	14	the	the	DET
ijassa-422	61	15	interested	interested	ADJ
ijassa-422	61	16	customers	customer	NOUN
ijassa-422	61	17	:	:	PUNCT
ijassa-422	61	18	different	different	ADJ
ijassa-422	61	19	customers	customer	NOUN
ijassa-422	61	20	have	have	VERB
ijassa-422	61	21	different	different	ADJ
ijassa-422	61	22	preferences	preference	NOUN
ijassa-422	61	23	and	and	CCONJ
ijassa-422	61	24	requirements	requirement	NOUN
ijassa-422	61	25	.	.	PUNCT
ijassa-422	62	1	if	if	SCONJ
ijassa-422	62	2	an	an	DET
ijassa-422	62	3	efb	efb	NOUN
ijassa-422	62	4	can	can	AUX
ijassa-422	62	5	provide	provide	VERB
ijassa-422	62	6	the	the	DET
ijassa-422	62	7	right	right	ADJ
ijassa-422	62	8	product	product	NOUN
ijassa-422	62	9	to	to	ADP
ijassa-422	62	10	the	the	DET
ijassa-422	62	11	right	right	ADJ
ijassa-422	62	12	customer	customer	NOUN
ijassa-422	62	13	at	at	ADP
ijassa-422	62	14	the	the	DET
ijassa-422	62	15	right	right	ADJ
ijassa-422	62	16	price	price	NOUN
ijassa-422	62	17	at	at	ADP
ijassa-422	62	18	the	the	DET
ijassa-422	62	19	right	right	ADJ
ijassa-422	62	20	time	time	NOUN
ijassa-422	62	21	in	in	ADP
ijassa-422	62	22	the	the	DET
ijassa-422	62	23	right	right	ADJ
ijassa-422	62	24	place	place	NOUN
ijassa-422	62	25	,	,	PUNCT
ijassa-422	62	26	then	then	ADV
ijassa-422	62	27	a	a	DET
ijassa-422	62	28	transaction	transaction	NOUN
ijassa-422	62	29	results	result	VERB
ijassa-422	62	30	.	.	PUNCT
ijassa-422	63	1	even	even	ADV
ijassa-422	63	2	though	though	SCONJ
ijassa-422	63	3	it	it	PRON
ijassa-422	63	4	is	be	AUX
ijassa-422	63	5	impossible	impossible	ADJ
ijassa-422	63	6	for	for	SCONJ
ijassa-422	63	7	the	the	DET
ijassa-422	63	8	efb	efb	PROPN
ijassa-422	63	9	to	to	PART
ijassa-422	63	10	exactly	exactly	ADV
ijassa-422	63	11	predict	predict	VERB
ijassa-422	63	12	all	all	PRON
ijassa-422	63	13	of	of	ADP
ijassa-422	63	14	these	these	DET
ijassa-422	63	15	aspects	aspect	NOUN
ijassa-422	63	16	,	,	PUNCT
ijassa-422	63	17	good	good	ADJ
ijassa-422	63	18	market	market	NOUN
ijassa-422	63	19	segmentation	segmentation	NOUN
ijassa-422	63	20	can	can	AUX
ijassa-422	63	21	help	help	VERB
ijassa-422	63	22	to	to	PART
ijassa-422	63	23	narrow	narrow	VERB
ijassa-422	63	24	down	down	ADP
ijassa-422	63	25	the	the	DET
ijassa-422	63	26	error	error	NOUN
ijassa-422	63	27	in	in	ADP
ijassa-422	63	28	terms	term	NOUN
ijassa-422	63	29	of	of	ADP
ijassa-422	63	30	the	the	DET
ijassa-422	63	31	direct	direct	ADJ
ijassa-422	63	32	marketing	marketing	NOUN
ijassa-422	63	33	offers	offer	NOUN
ijassa-422	63	34	of	of	ADP
ijassa-422	63	35	product	product	NOUN
ijassa-422	63	36	type	type	NOUN
ijassa-422	63	37	,	,	PUNCT
ijassa-422	63	38	selling	sell	VERB
ijassa-422	63	39	price	price	NOUN
ijassa-422	63	40	,	,	PUNCT
ijassa-422	63	41	etc	etc	X
ijassa-422	63	42	.	.	X
ijassa-422	64	1	it	it	PRON
ijassa-422	64	2	can	can	AUX
ijassa-422	64	3	also	also	ADV
ijassa-422	64	4	help	help	VERB
ijassa-422	64	5	in	in	ADP
ijassa-422	64	6	turning	turn	VERB
ijassa-422	64	7	browsers	browser	NOUN
ijassa-422	64	8	into	into	ADP
ijassa-422	64	9	buyers	buyer	NOUN
ijassa-422	64	10	[	[	X
ijassa-422	64	11	23	23	NUM
ijassa-422	64	12	-	-	SYM
ijassa-422	64	13	25	25	NUM
ijassa-422	64	14	]	]	PUNCT
ijassa-422	64	15	and	and	CCONJ
ijassa-422	64	16	improve	improve	VERB
ijassa-422	64	17	customer	customer	NOUN
ijassa-422	64	18	relationship	relationship	NOUN
ijassa-422	64	19	management	management	NOUN
ijassa-422	65	1	[	[	X
ijassa-422	65	2	26	26	NUM
ijassa-422	65	3	]	]	PUNCT
ijassa-422	65	4	.	.	PUNCT
ijassa-422	66	1	3	3	X
ijassa-422	66	2	.	.	X
ijassa-422	66	3	dynamic	dynamic	ADJ
ijassa-422	66	4	pricing	pricing	NOUN
ijassa-422	66	5	:	:	PUNCT
ijassa-422	66	6	different	different	ADJ
ijassa-422	66	7	consumers	consumer	NOUN
ijassa-422	66	8	have	have	VERB
ijassa-422	66	9	different	different	ADJ
ijassa-422	66	10	sensitivities	sensitivity	NOUN
ijassa-422	66	11	towards	towards	ADP
ijassa-422	66	12	prices	price	NOUN
ijassa-422	66	13	and	and	CCONJ
ijassa-422	66	14	other	other	ADJ
ijassa-422	66	15	attributes	attribute	NOUN
ijassa-422	66	16	for	for	ADP
ijassa-422	66	17	the	the	DET
ijassa-422	66	18	products	product	NOUN
ijassa-422	66	19	[	[	X
ijassa-422	66	20	1,27	1,27	NUM
ijassa-422	66	21	]	]	X
ijassa-422	66	22	.	.	PUNCT
ijassa-422	67	1	some	some	DET
ijassa-422	67	2	consumers	consumer	NOUN
ijassa-422	67	3	are	be	AUX
ijassa-422	67	4	highly	highly	ADV
ijassa-422	67	5	price	price	NOUN
ijassa-422	67	6	-	-	PUNCT
ijassa-422	67	7	sensitive	sensitive	ADJ
ijassa-422	67	8	while	while	SCONJ
ijassa-422	67	9	some	some	PRON
ijassa-422	67	10	care	care	VERB
ijassa-422	67	11	more	more	ADV
ijassa-422	67	12	about	about	ADP
ijassa-422	67	13	service	service	NOUN
ijassa-422	67	14	and	and	CCONJ
ijassa-422	67	15	reliability	reliability	NOUN
ijassa-422	67	16	.	.	PUNCT
ijassa-422	68	1	surveys	survey	NOUN
ijassa-422	68	2	also	also	ADV
ijassa-422	68	3	show	show	VERB
ijassa-422	68	4	that	that	SCONJ
ijassa-422	68	5	many	many	ADJ
ijassa-422	68	6	customers	customer	NOUN
ijassa-422	68	7	purchasing	purchase	VERB
ijassa-422	68	8	online	online	ADV
ijassa-422	68	9	do	do	AUX
ijassa-422	68	10	not	not	PART
ijassa-422	68	11	shop	shop	VERB
ijassa-422	68	12	around	around	ADV
ijassa-422	68	13	and	and	CCONJ
ijassa-422	68	14	they	they	PRON
ijassa-422	68	15	just	just	ADV
ijassa-422	68	16	buy	buy	VERB
ijassa-422	68	17	from	from	ADP
ijassa-422	68	18	the	the	DET
ijassa-422	68	19	efb	efb	NOUN
ijassa-422	68	20	which	which	PRON
ijassa-422	68	21	they	they	PRON
ijassa-422	68	22	first	first	ADV
ijassa-422	68	23	visit	visit	VERB
ijassa-422	68	24	.	.	PUNCT
ijassa-422	69	1	according	accord	VERB
ijassa-422	69	2	to	to	ADP
ijassa-422	69	3	a	a	DET
ijassa-422	69	4	survey	survey	NOUN
ijassa-422	69	5	as	as	SCONJ
ijassa-422	69	6	reported	report	VERB
ijassa-422	69	7	in	in	ADP
ijassa-422	69	8	baker	baker	PROPN
ijassa-422	69	9	et	et	PROPN
ijassa-422	69	10	al	al	PROPN
ijassa-422	69	11	.	.	PUNCT
ijassa-422	70	1	[	[	X
ijassa-422	70	2	27	27	NUM
ijassa-422	70	3	]	]	PUNCT
ijassa-422	70	4	,	,	PUNCT
ijassa-422	70	5	the	the	DET
ijassa-422	70	6	percentage	percentage	NOUN
ijassa-422	70	7	of	of	ADP
ijassa-422	70	8	consumers	consumer	NOUN
ijassa-422	70	9	who	who	PRON
ijassa-422	70	10	buy	buy	VERB
ijassa-422	70	11	online	online	ADV
ijassa-422	70	12	from	from	ADP
ijassa-422	70	13	the	the	DET
ijassa-422	70	14	first	first	ADJ
ijassa-422	70	15	tsan	tsan	NOUN
ijassa-422	70	16	ming	ming	NOUN
ijassa-422	70	17	choi	choi	NOUN
ijassa-422	70	18	:	:	PUNCT
ijassa-422	70	19	e	e	X
ijassa-422	70	20	-	-	NOUN
ijassa-422	70	21	market	market	ADJ
ijassa-422	70	22	segmentation	segmentation	NOUN
ijassa-422	70	23	for	for	ADP
ijassa-422	70	24	internet	internet	NOUN
ijassa-422	70	25	-	-	PUNCT
ijassa-422	70	26	mediated	mediate	VERB
ijassa-422	70	27	fashion	fashion	NOUN
ijassa-422	70	28	brands	brand	NOUN
ijassa-422	70	29	...	...	PUNCT
ijassa-422	70	30	170	170	NUM
ijassa-422	70	31	website	website	NOUN
ijassa-422	70	32	they	they	PRON
ijassa-422	70	33	visit	visit	VERB
ijassa-422	70	34	ranges	range	NOUN
ijassa-422	70	35	from	from	ADP
ijassa-422	70	36	76	76	NUM
ijassa-422	70	37	%	%	NOUN
ijassa-422	70	38	to	to	PART
ijassa-422	70	39	89	89	NUM
ijassa-422	70	40	%	%	NOUN
ijassa-422	70	41	for	for	ADP
ijassa-422	70	42	various	various	ADJ
ijassa-422	70	43	products	product	NOUN
ijassa-422	70	44	including	include	VERB
ijassa-422	70	45	cds	cd	NOUN
ijassa-422	70	46	,	,	PUNCT
ijassa-422	70	47	books	book	NOUN
ijassa-422	70	48	and	and	CCONJ
ijassa-422	70	49	electronics	electronic	NOUN
ijassa-422	70	50	.	.	PUNCT
ijassa-422	71	1	in	in	ADP
ijassa-422	71	2	light	light	NOUN
ijassa-422	71	3	of	of	ADP
ijassa-422	71	4	this	this	PRON
ijassa-422	71	5	,	,	PUNCT
ijassa-422	71	6	efbs	efb	VERB
ijassa-422	71	7	should	should	AUX
ijassa-422	71	8	try	try	VERB
ijassa-422	71	9	to	to	PART
ijassa-422	71	10	attract	attract	VERB
ijassa-422	71	11	the	the	DET
ijassa-422	71	12	customers	customer	NOUN
ijassa-422	71	13	at	at	ADP
ijassa-422	71	14	the	the	DET
ijassa-422	71	15	very	very	ADV
ijassa-422	71	16	beginning	beginning	NOUN
ijassa-422	71	17	by	by	ADP
ijassa-422	71	18	bringing	bring	VERB
ijassa-422	71	19	the	the	DET
ijassa-422	71	20	products	product	NOUN
ijassa-422	71	21	in	in	ADP
ijassa-422	71	22	front	front	NOUN
ijassa-422	71	23	of	of	ADP
ijassa-422	71	24	the	the	DET
ijassa-422	71	25	consumers	consumer	NOUN
ijassa-422	71	26	when	when	SCONJ
ijassa-422	71	27	they	they	PRON
ijassa-422	71	28	are	be	AUX
ijassa-422	71	29	in	in	ADP
ijassa-422	71	30	need	need	NOUN
ijassa-422	71	31	(	(	PUNCT
ijassa-422	71	32	it	it	PRON
ijassa-422	71	33	is	be	AUX
ijassa-422	71	34	mentioned	mention	VERB
ijassa-422	71	35	in	in	ADP
ijassa-422	71	36	the	the	DET
ijassa-422	71	37	last	last	ADJ
ijassa-422	71	38	paragraph	paragraph	NOUN
ijassa-422	71	39	)	)	PUNCT
ijassa-422	71	40	.	.	PUNCT
ijassa-422	72	1	at	at	ADP
ijassa-422	72	2	the	the	DET
ijassa-422	72	3	same	same	ADJ
ijassa-422	72	4	time	time	NOUN
ijassa-422	72	5	,	,	PUNCT
ijassa-422	72	6	how	how	SCONJ
ijassa-422	72	7	to	to	PART
ijassa-422	72	8	set	set	VERB
ijassa-422	72	9	the	the	DET
ijassa-422	72	10	selling	selling	NOUN
ijassa-422	72	11	prices	price	NOUN
ijassa-422	72	12	dynamically	dynamically	ADV
ijassa-422	72	13	for	for	ADP
ijassa-422	72	14	different	different	ADJ
ijassa-422	72	15	groups	group	NOUN
ijassa-422	72	16	of	of	ADP
ijassa-422	72	17	customers	customer	NOUN
ijassa-422	72	18	so	so	SCONJ
ijassa-422	72	19	that	that	SCONJ
ijassa-422	72	20	the	the	DET
ijassa-422	72	21	profit	profit	NOUN
ijassa-422	72	22	for	for	ADP
ijassa-422	72	23	the	the	DET
ijassa-422	72	24	efb	efb	PROPN
ijassa-422	72	25	is	be	AUX
ijassa-422	72	26	maximized	maximize	VERB
ijassa-422	72	27	becomes	become	VERB
ijassa-422	72	28	vitally	vitally	ADV
ijassa-422	72	29	important	important	ADJ
ijassa-422	72	30	.	.	PUNCT
ijassa-422	73	1	failing	fail	VERB
ijassa-422	73	2	to	to	PART
ijassa-422	73	3	do	do	VERB
ijassa-422	73	4	so	so	ADV
ijassa-422	73	5	can	can	AUX
ijassa-422	73	6	lead	lead	VERB
ijassa-422	73	7	to	to	ADP
ijassa-422	73	8	the	the	DET
ijassa-422	73	9	collapse	collapse	NOUN
ijassa-422	73	10	of	of	ADP
ijassa-422	73	11	the	the	DET
ijassa-422	73	12	business	business	NOUN
ijassa-422	73	13	(	(	PUNCT
ijassa-422	73	14	see	see	VERB
ijassa-422	73	15	the	the	DET
ijassa-422	73	16	example	example	NOUN
ijassa-422	73	17	of	of	ADP
ijassa-422	73	18	sun	sun	NOUN
ijassa-422	73	19	country	country	NOUN
ijassa-422	73	20	in	in	ADP
ijassa-422	73	21	dutta	dutta	PROPN
ijassa-422	73	22	et	et	PROPN
ijassa-422	73	23	al.[28	al.[28	PROPN
ijassa-422	73	24	]	]	PUNCT
ijassa-422	73	25	)	)	PUNCT
ijassa-422	73	26	.	.	PUNCT
ijassa-422	74	1	in	in	ADP
ijassa-422	74	2	order	order	NOUN
ijassa-422	74	3	to	to	PART
ijassa-422	74	4	exercise	exercise	VERB
ijassa-422	74	5	a	a	DET
ijassa-422	74	6	profit	profit	NOUN
ijassa-422	74	7	-	-	PUNCT
ijassa-422	74	8	making	make	VERB
ijassa-422	74	9	dynamic	dynamic	ADJ
ijassa-422	74	10	pricing	pricing	NOUN
ijassa-422	74	11	scheme	scheme	NOUN
ijassa-422	74	12	for	for	ADP
ijassa-422	74	13	different	different	ADJ
ijassa-422	74	14	groups	group	NOUN
ijassa-422	74	15	of	of	ADP
ijassa-422	74	16	customers	customer	NOUN
ijassa-422	74	17	,	,	PUNCT
ijassa-422	74	18	we	we	PRON
ijassa-422	74	19	need	need	VERB
ijassa-422	74	20	to	to	PART
ijassa-422	74	21	segment	segment	VERB
ijassa-422	74	22	the	the	DET
ijassa-422	74	23	market	market	NOUN
ijassa-422	74	24	properly	properly	ADV
ijassa-422	74	25	.	.	PUNCT
ijassa-422	75	1	4	4	X
ijassa-422	75	2	.	.	X
ijassa-422	75	3	retaining	retain	VERB
ijassa-422	75	4	customers	customer	NOUN
ijassa-422	75	5	:	:	PUNCT
ijassa-422	75	6	for	for	ADP
ijassa-422	75	7	all	all	DET
ijassa-422	75	8	kinds	kind	NOUN
ijassa-422	75	9	of	of	ADP
ijassa-422	75	10	retail	retail	ADJ
ijassa-422	75	11	businesses	business	NOUN
ijassa-422	75	12	,	,	PUNCT
ijassa-422	75	13	there	there	PRON
ijassa-422	75	14	are	be	VERB
ijassa-422	75	15	always	always	ADV
ijassa-422	75	16	some	some	DET
ijassa-422	75	17	loyal	loyal	ADJ
ijassa-422	75	18	customers	customer	NOUN
ijassa-422	75	19	.	.	PUNCT
ijassa-422	76	1	for	for	ADP
ijassa-422	76	2	every	every	DET
ijassa-422	76	3	loyal	loyal	ADJ
ijassa-422	76	4	customer	customer	NOUN
ijassa-422	76	5	,	,	PUNCT
ijassa-422	76	6	there	there	PRON
ijassa-422	76	7	is	be	VERB
ijassa-422	76	8	a	a	DET
ijassa-422	76	9	sense	sense	NOUN
ijassa-422	76	10	of	of	ADP
ijassa-422	76	11	trust	trust	NOUN
ijassa-422	76	12	between	between	ADP
ijassa-422	76	13	the	the	DET
ijassa-422	76	14	retailer	retailer	NOUN
ijassa-422	76	15	and	and	CCONJ
ijassa-422	76	16	herself	herself	PRON
ijassa-422	76	17	.	.	PUNCT
ijassa-422	77	1	however	however	ADV
ijassa-422	77	2	,	,	PUNCT
ijassa-422	77	3	the	the	DET
ijassa-422	77	4	importance	importance	NOUN
ijassa-422	77	5	of	of	ADP
ijassa-422	77	6	customer	customer	NOUN
ijassa-422	77	7	’s	’s	PART
ijassa-422	77	8	loyalty	loyalty	NOUN
ijassa-422	77	9	varies	vary	VERB
ijassa-422	77	10	among	among	ADP
ijassa-422	77	11	different	different	ADJ
ijassa-422	77	12	retailers	retailer	NOUN
ijassa-422	77	13	.	.	PUNCT
ijassa-422	78	1	for	for	ADP
ijassa-422	78	2	instance	instance	NOUN
ijassa-422	78	3	,	,	PUNCT
ijassa-422	78	4	a	a	DET
ijassa-422	78	5	retail	retail	ADJ
ijassa-422	78	6	store	store	NOUN
ijassa-422	78	7	whose	whose	DET
ijassa-422	78	8	customers	customer	NOUN
ijassa-422	78	9	are	be	AUX
ijassa-422	78	10	mainly	mainly	ADV
ijassa-422	78	11	the	the	DET
ijassa-422	78	12	tourists	tourist	NOUN
ijassa-422	78	13	from	from	ADP
ijassa-422	78	14	overseas	overseas	ADJ
ijassa-422	78	15	countries	country	NOUN
ijassa-422	78	16	care	care	VERB
ijassa-422	78	17	relatively	relatively	ADV
ijassa-422	78	18	less	less	ADJ
ijassa-422	78	19	about	about	ADP
ijassa-422	78	20	the	the	DET
ijassa-422	78	21	loyalty	loyalty	NOUN
ijassa-422	78	22	of	of	ADP
ijassa-422	78	23	the	the	DET
ijassa-422	78	24	customers	customer	NOUN
ijassa-422	78	25	since	since	SCONJ
ijassa-422	78	26	it	it	PRON
ijassa-422	78	27	is	be	AUX
ijassa-422	78	28	unlikely	unlikely	ADJ
ijassa-422	78	29	for	for	SCONJ
ijassa-422	78	30	the	the	DET
ijassa-422	78	31	overseas	overseas	ADJ
ijassa-422	78	32	tourists	tourist	NOUN
ijassa-422	78	33	to	to	PART
ijassa-422	78	34	come	come	VERB
ijassa-422	78	35	back	back	ADV
ijassa-422	78	36	again	again	ADV
ijassa-422	78	37	in	in	ADP
ijassa-422	78	38	the	the	DET
ijassa-422	78	39	near	near	ADJ
ijassa-422	78	40	future	future	NOUN
ijassa-422	78	41	while	while	SCONJ
ijassa-422	78	42	a	a	DET
ijassa-422	78	43	cosmetics	cosmetic	NOUN
ijassa-422	78	44	retailer	retailer	NOUN
ijassa-422	78	45	always	always	ADV
ijassa-422	78	46	wants	want	VERB
ijassa-422	78	47	to	to	PART
ijassa-422	78	48	maintain	maintain	VERB
ijassa-422	78	49	a	a	DET
ijassa-422	78	50	loyal	loyal	ADJ
ijassa-422	78	51	customer	customer	NOUN
ijassa-422	78	52	base	base	NOUN
ijassa-422	78	53	(	(	PUNCT
ijassa-422	78	54	since	since	SCONJ
ijassa-422	78	55	the	the	DET
ijassa-422	78	56	loyal	loyal	ADJ
ijassa-422	78	57	customers	customer	NOUN
ijassa-422	78	58	are	be	AUX
ijassa-422	78	59	more	more	ADV
ijassa-422	78	60	likely	likely	ADJ
ijassa-422	78	61	to	to	PART
ijassa-422	78	62	try	try	VERB
ijassa-422	78	63	some	some	DET
ijassa-422	78	64	other	other	ADJ
ijassa-422	78	65	products	product	NOUN
ijassa-422	78	66	and	and	CCONJ
ijassa-422	78	67	have	have	VERB
ijassa-422	78	68	repeated	repeat	VERB
ijassa-422	78	69	purchase	purchase	NOUN
ijassa-422	78	70	’	'	PUNCT
ijassa-422	78	71	)	)	PUNCT
ijassa-422	78	72	.	.	PUNCT
ijassa-422	79	1	since	since	SCONJ
ijassa-422	79	2	most	most	ADJ
ijassa-422	79	3	of	of	ADP
ijassa-422	79	4	the	the	DET
ijassa-422	79	5	customers	customer	NOUN
ijassa-422	79	6	buying	buy	VERB
ijassa-422	79	7	online	online	ADV
ijassa-422	79	8	have	have	VERB
ijassa-422	79	9	to	to	PART
ijassa-422	79	10	contribute	contribute	VERB
ijassa-422	79	11	some	some	DET
ijassa-422	79	12	private	private	ADJ
ijassa-422	79	13	data	datum	NOUN
ijassa-422	79	14	to	to	ADP
ijassa-422	79	15	the	the	DET
ijassa-422	79	16	efb	efb	PROPN
ijassa-422	79	17	(	(	PUNCT
ijassa-422	79	18	e.g.	e.g.	ADV
ijassa-422	79	19	the	the	DET
ijassa-422	79	20	credit	credit	NOUN
ijassa-422	79	21	card	card	NOUN
ijassa-422	79	22	number	number	NOUN
ijassa-422	79	23	)	)	PUNCT
ijassa-422	79	24	but	but	CCONJ
ijassa-422	79	25	they	they	PRON
ijassa-422	79	26	can	can	AUX
ijassa-422	79	27	not	not	PART
ijassa-422	79	28	touch	touch	VERB
ijassa-422	79	29	the	the	DET
ijassa-422	79	30	product	product	NOUN
ijassa-422	79	31	and	and	CCONJ
ijassa-422	79	32	can	can	AUX
ijassa-422	79	33	not	not	PART
ijassa-422	79	34	visit	visit	VERB
ijassa-422	79	35	the	the	DET
ijassa-422	79	36	store	store	NOUN
ijassa-422	79	37	to	to	PART
ijassa-422	79	38	talk	talk	VERB
ijassa-422	79	39	with	with	ADP
ijassa-422	79	40	the	the	DET
ijassa-422	79	41	sales	sale	NOUN
ijassa-422	79	42	staff	staff	NOUN
ijassa-422	79	43	face	face	NOUN
ijassa-422	79	44	-	-	PUNCT
ijassa-422	79	45	to	to	ADP
ijassa-422	79	46	-	-	PUNCT
ijassa-422	79	47	face	face	NOUN
ijassa-422	79	48	,	,	PUNCT
ijassa-422	79	49	they	they	PRON
ijassa-422	79	50	simply	simply	ADV
ijassa-422	79	51	wo	will	AUX
ijassa-422	79	52	n’t	not	PART
ijassa-422	79	53	make	make	VERB
ijassa-422	79	54	a	a	DET
ijassa-422	79	55	purchase	purchase	NOUN
ijassa-422	79	56	without	without	ADP
ijassa-422	79	57	trusting	trust	VERB
ijassa-422	79	58	the	the	DET
ijassa-422	79	59	efb	efb	PROPN
ijassa-422	79	60	.	.	PUNCT
ijassa-422	80	1	as	as	ADP
ijassa-422	80	2	a	a	DET
ijassa-422	80	3	consequence	consequence	NOUN
ijassa-422	80	4	,	,	PUNCT
ijassa-422	80	5	compared	compare	VERB
ijassa-422	80	6	with	with	ADP
ijassa-422	80	7	the	the	DET
ijassa-422	80	8	bricks	brick	NOUN
ijassa-422	80	9	-	-	PUNCT
ijassa-422	80	10	and	and	CCONJ
ijassa-422	80	11	-	-	PUNCT
ijassa-422	80	12	mortar	mortar	NOUN
ijassa-422	80	13	stores	store	NOUN
ijassa-422	80	14	,	,	PUNCT
ijassa-422	80	15	the	the	DET
ijassa-422	80	16	trust	trust	NOUN
ijassa-422	80	17	and	and	CCONJ
ijassa-422	80	18	loyalty	loyalty	NOUN
ijassa-422	80	19	of	of	ADP
ijassa-422	80	20	customers	customer	NOUN
ijassa-422	80	21	is	be	AUX
ijassa-422	80	22	especially	especially	ADV
ijassa-422	80	23	important	important	ADJ
ijassa-422	80	24	for	for	ADP
ijassa-422	80	25	efbs	efb	VERB
ijassa-422	80	26	.	.	PUNCT
ijassa-422	81	1	moreover	moreover	ADV
ijassa-422	81	2	,	,	PUNCT
ijassa-422	81	3	having	have	VERB
ijassa-422	81	4	the	the	DET
ijassa-422	81	5	loyal	loyal	ADJ
ijassa-422	81	6	customers	customer	NOUN
ijassa-422	81	7	can	can	AUX
ijassa-422	81	8	help	help	VERB
ijassa-422	81	9	the	the	DET
ijassa-422	81	10	efbs	efb	NOUN
ijassa-422	81	11	in	in	ADP
ijassa-422	81	12	at	at	ADV
ijassa-422	81	13	least	least	ADV
ijassa-422	81	14	two	two	NUM
ijassa-422	81	15	ways	way	NOUN
ijassa-422	81	16	.	.	PUNCT
ijassa-422	82	1	first	first	ADV
ijassa-422	82	2	,	,	PUNCT
ijassa-422	82	3	a	a	DET
ijassa-422	82	4	loyal	loyal	ADJ
ijassa-422	82	5	customer	customer	NOUN
ijassa-422	82	6	is	be	AUX
ijassa-422	82	7	more	more	ADV
ijassa-422	82	8	likely	likely	ADJ
ijassa-422	82	9	to	to	PART
ijassa-422	82	10	repeat	repeat	VERB
ijassa-422	82	11	her	her	PRON
ijassa-422	82	12	purchase	purchase	NOUN
ijassa-422	82	13	.	.	PUNCT
ijassa-422	83	1	second	second	ADJ
ijassa-422	83	2	,	,	PUNCT
ijassa-422	83	3	a	a	DET
ijassa-422	83	4	loyal	loyal	ADJ
ijassa-422	83	5	customer	customer	NOUN
ijassa-422	83	6	tends	tend	VERB
ijassa-422	83	7	to	to	PART
ijassa-422	83	8	refer	refer	VERB
ijassa-422	83	9	new	new	ADJ
ijassa-422	83	10	customers	customer	NOUN
ijassa-422	83	11	to	to	ADP
ijassa-422	83	12	the	the	DET
ijassa-422	83	13	efb	efb	NOUN
ijassa-422	83	14	she	she	PRON
ijassa-422	83	15	is	be	AUX
ijassa-422	83	16	loyal	loyal	ADJ
ijassa-422	83	17	to	to	ADP
ijassa-422	83	18	.	.	PUNCT
ijassa-422	84	1	it	it	PRON
ijassa-422	84	2	is	be	AUX
ijassa-422	84	3	why	why	SCONJ
ijassa-422	84	4	reichheld	reichheld	NOUN
ijassa-422	84	5	and	and	CCONJ
ijassa-422	84	6	schefter	schefter	NOUN
ijassa-422	85	1	[	[	X
ijassa-422	85	2	1	1	X
ijassa-422	85	3	]	]	PUNCT
ijassa-422	85	4	have	have	AUX
ijassa-422	85	5	proposed	propose	VERB
ijassa-422	85	6	that	that	SCONJ
ijassa-422	85	7	“	"	PUNCT
ijassa-422	85	8	price	price	NOUN
ijassa-422	85	9	does	do	AUX
ijassa-422	85	10	not	not	PART
ijassa-422	85	11	rule	rule	VERB
ijassa-422	85	12	the	the	DET
ijassa-422	85	13	web	web	NOUN
ijassa-422	85	14	;	;	PUNCT
ijassa-422	85	15	trust	trust	NOUN
ijassa-422	85	16	does	do	VERB
ijassa-422	85	17	”	"	PUNCT
ijassa-422	85	18	.	.	PUNCT
ijassa-422	86	1	in	in	ADP
ijassa-422	86	2	order	order	NOUN
ijassa-422	86	3	to	to	PART
ijassa-422	86	4	gain	gain	VERB
ijassa-422	86	5	the	the	DET
ijassa-422	86	6	trust	trust	NOUN
ijassa-422	86	7	and	and	CCONJ
ijassa-422	86	8	keep	keep	VERB
ijassa-422	86	9	the	the	DET
ijassa-422	86	10	loyalty	loyalty	NOUN
ijassa-422	86	11	of	of	ADP
ijassa-422	86	12	the	the	DET
ijassa-422	86	13	customers	customer	NOUN
ijassa-422	86	14	,	,	PUNCT
ijassa-422	86	15	we	we	PRON
ijassa-422	86	16	have	have	VERB
ijassa-422	86	17	to	to	PART
ijassa-422	86	18	focus	focus	VERB
ijassa-422	86	19	on	on	ADP
ijassa-422	86	20	their	their	PRON
ijassa-422	86	21	needs	need	NOUN
ijassa-422	86	22	.	.	PUNCT
ijassa-422	87	1	without	without	ADP
ijassa-422	87	2	proper	proper	ADJ
ijassa-422	87	3	market	market	NOUN
ijassa-422	87	4	segmentation	segmentation	NOUN
ijassa-422	87	5	,	,	PUNCT
ijassa-422	87	6	building	build	VERB
ijassa-422	87	7	and	and	CCONJ
ijassa-422	87	8	keeping	keep	VERB
ijassa-422	87	9	the	the	DET
ijassa-422	87	10	loyalty	loyalty	NOUN
ijassa-422	87	11	of	of	ADP
ijassa-422	87	12	the	the	DET
ijassa-422	87	13	customers	customer	NOUN
ijassa-422	87	14	becomes	become	VERB
ijassa-422	87	15	more	more	ADV
ijassa-422	87	16	difficult	difficult	ADJ
ijassa-422	87	17	.	.	PUNCT
ijassa-422	88	1	from	from	ADP
ijassa-422	88	2	the	the	DET
ijassa-422	88	3	above	above	ADJ
ijassa-422	88	4	description	description	NOUN
ijassa-422	88	5	,	,	PUNCT
ijassa-422	88	6	we	we	PRON
ijassa-422	88	7	can	can	AUX
ijassa-422	88	8	see	see	VERB
ijassa-422	88	9	that	that	SCONJ
ijassa-422	88	10	a	a	DET
ijassa-422	88	11	good	good	ADJ
ijassa-422	88	12	e	e	NOUN
ijassa-422	88	13	-	-	ADJ
ijassa-422	88	14	market	market	ADJ
ijassa-422	88	15	segmentation	segmentation	NOUN
ijassa-422	88	16	scheme	scheme	NOUN
ijassa-422	88	17	is	be	AUX
ijassa-422	88	18	undoubtedly	undoubtedly	ADV
ijassa-422	88	19	crucial	crucial	ADJ
ijassa-422	88	20	for	for	ADP
ijassa-422	88	21	the	the	DET
ijassa-422	88	22	success	success	NOUN
ijassa-422	88	23	of	of	ADP
ijassa-422	88	24	efbs	efbs	NOUN
ijassa-422	88	25	and	and	CCONJ
ijassa-422	88	26	it	it	PRON
ijassa-422	88	27	can	can	AUX
ijassa-422	88	28	be	be	AUX
ijassa-422	88	29	applied	apply	VERB
ijassa-422	88	30	to	to	ADP
ijassa-422	88	31	different	different	ADJ
ijassa-422	88	32	collaborative	collaborative	ADJ
ijassa-422	88	33	functionality	functionality	NOUN
ijassa-422	88	34	areas	area	NOUN
ijassa-422	88	35	.	.	PUNCT
ijassa-422	89	1	however	however	ADV
ijassa-422	89	2	,	,	PUNCT
ijassa-422	89	3	what	what	PRON
ijassa-422	89	4	is	be	AUX
ijassa-422	89	5	a	a	DET
ijassa-422	89	6	good	good	ADJ
ijassa-422	89	7	e	e	NOUN
ijassa-422	89	8	-	-	ADJ
ijassa-422	89	9	market	market	ADJ
ijassa-422	89	10	segmentation	segmentation	NOUN
ijassa-422	89	11	scheme	scheme	NOUN
ijassa-422	89	12	for	for	ADP
ijassa-422	89	13	each	each	DET
ijassa-422	89	14	particular	particular	ADJ
ijassa-422	89	15	collaborative	collaborative	ADJ
ijassa-422	89	16	function	function	NOUN
ijassa-422	89	17	?	?	PUNCT
ijassa-422	90	1	obviously	obviously	ADV
ijassa-422	90	2	,	,	PUNCT
ijassa-422	90	3	a	a	DET
ijassa-422	90	4	good	good	ADJ
ijassa-422	90	5	e	e	NOUN
ijassa-422	90	6	-	-	ADJ
ijassa-422	90	7	market	market	ADJ
ijassa-422	90	8	segmentation	segmentation	NOUN
ijassa-422	90	9	scheme	scheme	NOUN
ijassa-422	90	10	depends	depend	VERB
ijassa-422	90	11	on	on	ADP
ijassa-422	90	12	its	its	PRON
ijassa-422	90	13	specific	specific	ADJ
ijassa-422	90	14	targeted	target	VERB
ijassa-422	90	15	functionality	functionality	NOUN
ijassa-422	90	16	area	area	NOUN
ijassa-422	90	17	.	.	PUNCT
ijassa-422	91	1	for	for	ADP
ijassa-422	91	2	example	example	NOUN
ijassa-422	91	3	,	,	PUNCT
ijassa-422	91	4	a	a	DET
ijassa-422	91	5	good	good	ADJ
ijassa-422	91	6	e	e	NOUN
ijassa-422	91	7	-	-	ADJ
ijassa-422	91	8	market	market	ADJ
ijassa-422	91	9	segmentation	segmentation	NOUN
ijassa-422	91	10	scheme	scheme	NOUN
ijassa-422	91	11	for	for	ADP
ijassa-422	91	12	dynamic	dynamic	ADJ
ijassa-422	91	13	pricing	pricing	NOUN
ijassa-422	91	14	may	may	AUX
ijassa-422	91	15	not	not	PART
ijassa-422	91	16	be	be	AUX
ijassa-422	91	17	good	good	ADJ
ijassa-422	91	18	for	for	ADP
ijassa-422	91	19	the	the	DET
ijassa-422	91	20	estimation	estimation	NOUN
ijassa-422	91	21	of	of	ADP
ijassa-422	91	22	advertisement	advertisement	NOUN
ijassa-422	91	23	budget	budget	NOUN
ijassa-422	91	24	.	.	PUNCT
ijassa-422	92	1	as	as	ADP
ijassa-422	92	2	a	a	DET
ijassa-422	92	3	result	result	NOUN
ijassa-422	92	4	,	,	PUNCT
ijassa-422	92	5	we	we	PRON
ijassa-422	92	6	propose	propose	VERB
ijassa-422	92	7	in	in	ADP
ijassa-422	92	8	this	this	DET
ijassa-422	92	9	paper	paper	NOUN
ijassa-422	92	10	a	a	DET
ijassa-422	92	11	decision	decision	NOUN
ijassa-422	92	12	model	model	NOUN
ijassa-422	92	13	for	for	ADP
ijassa-422	92	14	carrying	carry	VERB
ijassa-422	92	15	out	out	ADP
ijassa-422	92	16	e	e	NOUN
ijassa-422	92	17	-	-	NOUN
ijassa-422	92	18	market	market	ADJ
ijassa-422	92	19	segmentation	segmentation	NOUN
ijassa-422	92	20	for	for	ADP
ijassa-422	92	21	different	different	ADJ
ijassa-422	92	22	specific	specific	ADJ
ijassa-422	92	23	functionality	functionality	NOUN
ijassa-422	92	24	areas	area	NOUN
ijassa-422	92	25	.	.	PUNCT
ijassa-422	93	1	we	we	PRON
ijassa-422	93	2	focus	focus	VERB
ijassa-422	93	3	our	our	PRON
ijassa-422	93	4	attention	attention	NOUN
ijassa-422	93	5	on	on	ADP
ijassa-422	93	6	two	two	NUM
ijassa-422	93	7	important	important	ADJ
ijassa-422	93	8	functionality	functionality	NOUN
ijassa-422	93	9	areas	area	NOUN
ijassa-422	93	10	:	:	PUNCT
ijassa-422	93	11	advertisement	advertisement	NOUN
ijassa-422	93	12	budget	budget	NOUN
ijassa-422	93	13	estimation	estimation	NOUN
ijassa-422	93	14	,	,	PUNCT
ijassa-422	93	15	and	and	CCONJ
ijassa-422	93	16	dynamic	dynamic	ADJ
ijassa-422	93	17	pricing	pricing	NOUN
ijassa-422	93	18	.	.	PUNCT
ijassa-422	94	1	171	171	NUM
ijassa-422	94	2	advances	advance	NOUN
ijassa-422	94	3	in	in	ADP
ijassa-422	94	4	systems	system	NOUN
ijassa-422	94	5	science	science	NOUN
ijassa-422	94	6	and	and	CCONJ
ijassa-422	94	7	applications	application	NOUN
ijassa-422	94	8	(	(	PUNCT
ijassa-422	94	9	2013	2013	NUM
ijassa-422	94	10	)	)	PUNCT
ijassa-422	94	11	vol.13	vol.13	NOUN
ijassa-422	94	12	no.2	no.2	PROPN
ijassa-422	94	13	these	these	PRON
ijassa-422	94	14	are	be	AUX
ijassa-422	94	15	important	important	ADJ
ijassa-422	94	16	functions	function	NOUN
ijassa-422	94	17	for	for	ADP
ijassa-422	94	18	efbs	efbs	NOUN
ijassa-422	94	19	and	and	CCONJ
ijassa-422	94	20	they	they	PRON
ijassa-422	94	21	can	can	AUX
ijassa-422	94	22	be	be	AUX
ijassa-422	94	23	collaborated	collaborate	VERB
ijassa-422	94	24	with	with	ADP
ijassa-422	94	25	the	the	DET
ijassa-422	94	26	conventional	conventional	ADJ
ijassa-422	94	27	e	e	NOUN
ijassa-422	94	28	-	-	ADJ
ijassa-422	94	29	market	market	ADJ
ijassa-422	94	30	segmentation	segmentation	NOUN
ijassa-422	94	31	scheme	scheme	NOUN
ijassa-422	94	32	.	.	PUNCT
ijassa-422	95	1	through	through	ADP
ijassa-422	95	2	the	the	DET
ijassa-422	95	3	incorporation	incorporation	NOUN
ijassa-422	95	4	of	of	ADP
ijassa-422	95	5	the	the	DET
ijassa-422	95	6	performance	performance	NOUN
ijassa-422	95	7	measure	measure	NOUN
ijassa-422	95	8	(	(	PUNCT
ijassa-422	95	9	for	for	ADP
ijassa-422	95	10	the	the	DET
ijassa-422	95	11	collaborative	collaborative	ADJ
ijassa-422	95	12	function	function	NOUN
ijassa-422	95	13	)	)	PUNCT
ijassa-422	95	14	into	into	ADP
ijassa-422	95	15	the	the	DET
ijassa-422	95	16	e	e	NOUN
ijassa-422	95	17	-	-	NOUN
ijassa-422	95	18	market	market	ADJ
ijassa-422	95	19	segmentation	segmentation	NOUN
ijassa-422	95	20	decision	decision	NOUN
ijassa-422	95	21	model	model	NOUN
ijassa-422	95	22	,	,	PUNCT
ijassa-422	95	23	we	we	PRON
ijassa-422	95	24	can	can	AUX
ijassa-422	95	25	provide	provide	VERB
ijassa-422	95	26	more	more	ADV
ijassa-422	95	27	precise	precise	ADJ
ijassa-422	95	28	e	e	NOUN
ijassa-422	95	29	-	-	ADJ
ijassa-422	95	30	market	market	ADJ
ijassa-422	95	31	segmentation	segmentation	NOUN
ijassa-422	95	32	results	result	NOUN
ijassa-422	95	33	for	for	SCONJ
ijassa-422	95	34	the	the	DET
ijassa-422	95	35	marketing	marketing	NOUN
ijassa-422	95	36	managers	manager	NOUN
ijassa-422	95	37	to	to	PART
ijassa-422	95	38	make	make	VERB
ijassa-422	95	39	an	an	DET
ijassa-422	95	40	optimal	optimal	ADJ
ijassa-422	95	41	decision	decision	NOUN
ijassa-422	95	42	(	(	PUNCT
ijassa-422	95	43	with	with	ADP
ijassa-422	95	44	each	each	DET
ijassa-422	95	45	particular	particular	ADJ
ijassa-422	95	46	function	function	NOUN
ijassa-422	95	47	)	)	PUNCT
ijassa-422	95	48	.	.	PUNCT
ijassa-422	96	1	the	the	DET
ijassa-422	96	2	idea	idea	NOUN
ijassa-422	96	3	behind	behind	ADP
ijassa-422	96	4	this	this	DET
ijassa-422	96	5	proposed	propose	VERB
ijassa-422	96	6	decision	decision	NOUN
ijassa-422	96	7	framework	framework	NOUN
ijassa-422	96	8	is	be	AUX
ijassa-422	96	9	inspired	inspire	VERB
ijassa-422	96	10	by	by	ADP
ijassa-422	96	11	the	the	DET
ijassa-422	96	12	classical	classical	ADJ
ijassa-422	96	13	markowitz	markowitz	PROPN
ijassa-422	96	14	’	'	PUNCT
ijassa-422	96	15	mean	mean	ADJ
ijassa-422	96	16	-	-	PUNCT
ijassa-422	96	17	variance	variance	NOUN
ijassa-422	96	18	theory	theory	NOUN
ijassa-422	96	19	in	in	ADP
ijassa-422	96	20	financial	financial	ADJ
ijassa-422	96	21	portfolio	portfolio	NOUN
ijassa-422	96	22	management	management	NOUN
ijassa-422	96	23	[	[	X
ijassa-422	96	24	29	29	NUM
ijassa-422	96	25	]	]	PUNCT
ijassa-422	96	26	with	with	ADP
ijassa-422	96	27	which	which	PRON
ijassa-422	96	28	we	we	PRON
ijassa-422	96	29	quantify	quantify	VERB
ijassa-422	96	30	and	and	CCONJ
ijassa-422	96	31	control	control	VERB
ijassa-422	96	32	the	the	DET
ijassa-422	96	33	uncertainty	uncertainty	NOUN
ijassa-422	96	34	associated	associate	VERB
ijassa-422	96	35	with	with	ADP
ijassa-422	96	36	a	a	DET
ijassa-422	96	37	decision	decision	NOUN
ijassa-422	96	38	by	by	ADP
ijassa-422	96	39	the	the	DET
ijassa-422	96	40	variance	variance	NOUN
ijassa-422	96	41	of	of	ADP
ijassa-422	96	42	that	that	DET
ijassa-422	96	43	measure	measure	NOUN
ijassa-422	96	44	(	(	PUNCT
ijassa-422	96	45	this	this	DET
ijassa-422	96	46	point	point	NOUN
ijassa-422	96	47	will	will	AUX
ijassa-422	96	48	be	be	AUX
ijassa-422	96	49	discussed	discuss	VERB
ijassa-422	96	50	in	in	ADP
ijassa-422	96	51	the	the	DET
ijassa-422	96	52	next	next	ADJ
ijassa-422	96	53	section	section	NOUN
ijassa-422	96	54	)	)	PUNCT
ijassa-422	96	55	.	.	PUNCT
ijassa-422	97	1	with	with	ADP
ijassa-422	97	2	the	the	DET
ijassa-422	97	3	illustrative	illustrative	ADJ
ijassa-422	97	4	examples	example	NOUN
ijassa-422	97	5	,	,	PUNCT
ijassa-422	97	6	we	we	PRON
ijassa-422	97	7	demonstrate	demonstrate	VERB
ijassa-422	97	8	the	the	DET
ijassa-422	97	9	applicability	applicability	NOUN
ijassa-422	97	10	of	of	ADP
ijassa-422	97	11	the	the	DET
ijassa-422	97	12	proposed	propose	VERB
ijassa-422	97	13	model	model	NOUN
ijassa-422	97	14	.	.	PUNCT
ijassa-422	98	1	the	the	DET
ijassa-422	98	2	organization	organization	NOUN
ijassa-422	98	3	of	of	ADP
ijassa-422	98	4	the	the	DET
ijassa-422	98	5	rest	rest	NOUN
ijassa-422	98	6	of	of	ADP
ijassa-422	98	7	this	this	DET
ijassa-422	98	8	paper	paper	NOUN
ijassa-422	98	9	is	be	AUX
ijassa-422	98	10	as	as	SCONJ
ijassa-422	98	11	follows	follow	VERB
ijassa-422	98	12	.	.	PUNCT
ijassa-422	99	1	we	we	PRON
ijassa-422	99	2	first	first	ADV
ijassa-422	99	3	present	present	VERB
ijassa-422	99	4	the	the	DET
ijassa-422	99	5	mean	mean	ADJ
ijassa-422	99	6	-	-	PUNCT
ijassa-422	99	7	variance	variance	NOUN
ijassa-422	99	8	decision	decision	NOUN
ijassa-422	99	9	framework	framework	NOUN
ijassa-422	99	10	which	which	PRON
ijassa-422	99	11	combines	combine	VERB
ijassa-422	99	12	the	the	DET
ijassa-422	99	13	conventional	conventional	ADJ
ijassa-422	99	14	e	e	NOUN
ijassa-422	99	15	-	-	NOUN
ijassa-422	99	16	market	market	NOUN
ijassa-422	99	17	segmentation	segmentation	NOUN
ijassa-422	99	18	and	and	CCONJ
ijassa-422	99	19	the	the	DET
ijassa-422	99	20	collaborative	collaborative	ADJ
ijassa-422	99	21	function	function	NOUN
ijassa-422	99	22	in	in	ADP
ijassa-422	99	23	section	section	NOUN
ijassa-422	99	24	2	2	NUM
ijassa-422	99	25	.	.	PUNCT
ijassa-422	100	1	the	the	DET
ijassa-422	100	2	detailed	detailed	ADJ
ijassa-422	100	3	e	e	NOUN
ijassa-422	100	4	-	-	ADJ
ijassa-422	100	5	market	market	ADJ
ijassa-422	100	6	segmentation	segmentation	NOUN
ijassa-422	100	7	schemes	scheme	NOUN
ijassa-422	100	8	for	for	ADP
ijassa-422	100	9	estimation	estimation	NOUN
ijassa-422	100	10	of	of	ADP
ijassa-422	100	11	advertisement	advertisement	NOUN
ijassa-422	100	12	budget	budget	NOUN
ijassa-422	100	13	and	and	CCONJ
ijassa-422	100	14	dynamic	dynamic	ADJ
ijassa-422	100	15	pricing	pricing	NOUN
ijassa-422	100	16	are	be	AUX
ijassa-422	100	17	proposed	propose	VERB
ijassa-422	100	18	in	in	ADP
ijassa-422	100	19	sections	section	NOUN
ijassa-422	100	20	3	3	NUM
ijassa-422	100	21	and	and	CCONJ
ijassa-422	100	22	4	4	NUM
ijassa-422	100	23	.	.	PUNCT
ijassa-422	101	1	the	the	DET
ijassa-422	101	2	e	e	NOUN
ijassa-422	101	3	-	-	ADJ
ijassa-422	101	4	market	market	ADJ
ijassa-422	101	5	segmentation	segmentation	NOUN
ijassa-422	101	6	schemes	scheme	NOUN
ijassa-422	101	7	for	for	ADP
ijassa-422	101	8	other	other	ADJ
ijassa-422	101	9	functionality	functionality	NOUN
ijassa-422	101	10	areas	area	NOUN
ijassa-422	101	11	are	be	AUX
ijassa-422	101	12	discussed	discuss	VERB
ijassa-422	101	13	in	in	ADP
ijassa-422	101	14	section	section	NOUN
ijassa-422	101	15	5	5	NUM
ijassa-422	101	16	.	.	PUNCT
ijassa-422	102	1	we	we	PRON
ijassa-422	102	2	conclude	conclude	VERB
ijassa-422	102	3	with	with	ADP
ijassa-422	102	4	the	the	DET
ijassa-422	102	5	discussion	discussion	NOUN
ijassa-422	102	6	of	of	ADP
ijassa-422	102	7	managerial	managerial	ADJ
ijassa-422	102	8	insights	insight	NOUN
ijassa-422	102	9	in	in	ADP
ijassa-422	102	10	section	section	NOUN
ijassa-422	102	11	6	6	NUM
ijassa-422	102	12	.	.	SYM
ijassa-422	102	13	2	2	NUM
ijassa-422	102	14	mean	mean	ADJ
ijassa-422	102	15	-	-	PUNCT
ijassa-422	102	16	variance	variance	NOUN
ijassa-422	102	17	decision	decision	NOUN
ijassa-422	102	18	models	model	NOUN
ijassa-422	102	19	before	before	SCONJ
ijassa-422	102	20	we	we	PRON
ijassa-422	102	21	present	present	VERB
ijassa-422	102	22	each	each	DET
ijassa-422	102	23	particular	particular	ADJ
ijassa-422	102	24	e	e	ADJ
ijassa-422	102	25	-	-	ADJ
ijassa-422	102	26	market	market	ADJ
ijassa-422	102	27	segmentation	segmentation	NOUN
ijassa-422	102	28	model	model	NOUN
ijassa-422	102	29	for	for	ADP
ijassa-422	102	30	the	the	DET
ijassa-422	102	31	specific	specific	ADJ
ijassa-422	102	32	function	function	NOUN
ijassa-422	102	33	area	area	NOUN
ijassa-422	102	34	,	,	PUNCT
ijassa-422	102	35	we	we	PRON
ijassa-422	102	36	propose	propose	VERB
ijassa-422	102	37	in	in	ADP
ijassa-422	102	38	this	this	DET
ijassa-422	102	39	section	section	NOUN
ijassa-422	102	40	the	the	DET
ijassa-422	102	41	basic	basic	ADJ
ijassa-422	102	42	general	general	ADJ
ijassa-422	102	43	decision	decision	NOUN
ijassa-422	102	44	model	model	NOUN
ijassa-422	102	45	.	.	PUNCT
ijassa-422	103	1	in	in	ADP
ijassa-422	103	2	performing	perform	VERB
ijassa-422	103	3	e	e	NOUN
ijassa-422	103	4	-	-	NOUN
ijassa-422	103	5	market	market	ADJ
ijassa-422	103	6	segmentation	segmentation	NOUN
ijassa-422	103	7	,	,	PUNCT
ijassa-422	103	8	as	as	SCONJ
ijassa-422	103	9	we	we	PRON
ijassa-422	103	10	mentioned	mention	VERB
ijassa-422	103	11	earlier	early	ADV
ijassa-422	103	12	,	,	PUNCT
ijassa-422	103	13	it	it	PRON
ijassa-422	103	14	is	be	AUX
ijassa-422	103	15	usual	usual	ADJ
ijassa-422	103	16	that	that	SCONJ
ijassa-422	103	17	the	the	DET
ijassa-422	103	18	marketing	marketing	NOUN
ijassa-422	103	19	managers	manager	NOUN
ijassa-422	103	20	would	would	AUX
ijassa-422	103	21	make	make	VERB
ijassa-422	103	22	use	use	NOUN
ijassa-422	103	23	of	of	ADP
ijassa-422	103	24	the	the	DET
ijassa-422	103	25	demographic	demographic	ADJ
ijassa-422	103	26	variables	variable	NOUN
ijassa-422	103	27	,	,	PUNCT
ijassa-422	103	28	geographic	geographic	ADJ
ijassa-422	103	29	variables	variable	NOUN
ijassa-422	103	30	,	,	PUNCT
ijassa-422	103	31	psychographic	psychographic	ADJ
ijassa-422	103	32	variables	variable	NOUN
ijassa-422	103	33	and	and	CCONJ
ijassa-422	103	34	behavioral	behavioral	ADJ
ijassa-422	103	35	variables	variable	NOUN
ijassa-422	103	36	.	.	PUNCT
ijassa-422	104	1	despite	despite	SCONJ
ijassa-422	104	2	the	the	DET
ijassa-422	104	3	intuitive	intuitive	ADJ
ijassa-422	104	4	physical	physical	ADJ
ijassa-422	104	5	meanings	meaning	NOUN
ijassa-422	104	6	behind	behind	ADP
ijassa-422	104	7	these	these	DET
ijassa-422	104	8	variables	variable	NOUN
ijassa-422	104	9	,	,	PUNCT
ijassa-422	104	10	some	some	PRON
ijassa-422	104	11	of	of	ADP
ijassa-422	104	12	the	the	DET
ijassa-422	104	13	classifications	classification	NOUN
ijassa-422	104	14	with	with	ADP
ijassa-422	104	15	these	these	DET
ijassa-422	104	16	variables	variable	NOUN
ijassa-422	104	17	may	may	AUX
ijassa-422	104	18	not	not	PART
ijassa-422	104	19	be	be	AUX
ijassa-422	104	20	very	very	ADV
ijassa-422	104	21	helpful	helpful	ADJ
ijassa-422	104	22	for	for	ADP
ijassa-422	104	23	all	all	DET
ijassa-422	104	24	specific	specific	ADJ
ijassa-422	104	25	collaborative	collaborative	ADJ
ijassa-422	104	26	functions	function	NOUN
ijassa-422	104	27	.	.	PUNCT
ijassa-422	105	1	for	for	ADP
ijassa-422	105	2	example	example	NOUN
ijassa-422	105	3	,	,	PUNCT
ijassa-422	105	4	when	when	SCONJ
ijassa-422	105	5	the	the	DET
ijassa-422	105	6	objective	objective	NOUN
ijassa-422	105	7	of	of	ADP
ijassa-422	105	8	a	a	DET
ijassa-422	105	9	particular	particular	ADJ
ijassa-422	105	10	market	market	NOUN
ijassa-422	105	11	segmentation	segmentation	NOUN
ijassa-422	105	12	project	project	NOUN
ijassa-422	105	13	is	be	AUX
ijassa-422	105	14	to	to	PART
ijassa-422	105	15	decide	decide	VERB
ijassa-422	105	16	the	the	DET
ijassa-422	105	17	advertisement	advertisement	NOUN
ijassa-422	105	18	budget	budget	NOUN
ijassa-422	105	19	(	(	PUNCT
ijassa-422	105	20	and	and	CCONJ
ijassa-422	105	21	hence	hence	ADV
ijassa-422	105	22	the	the	DET
ijassa-422	105	23	advertisement	advertisement	NOUN
ijassa-422	105	24	strategy	strategy	NOUN
ijassa-422	105	25	)	)	PUNCT
ijassa-422	105	26	,	,	PUNCT
ijassa-422	105	27	the	the	DET
ijassa-422	105	28	profit	profit	NOUN
ijassa-422	105	29	that	that	PRON
ijassa-422	105	30	can	can	AUX
ijassa-422	105	31	be	be	AUX
ijassa-422	105	32	generated	generate	VERB
ijassa-422	105	33	by	by	ADP
ijassa-422	105	34	each	each	DET
ijassa-422	105	35	customer	customer	NOUN
ijassa-422	105	36	becomes	become	VERB
ijassa-422	105	37	a	a	DET
ijassa-422	105	38	key	key	ADJ
ijassa-422	105	39	measure	measure	NOUN
ijassa-422	105	40	.	.	PUNCT
ijassa-422	106	1	as	as	ADP
ijassa-422	106	2	a	a	DET
ijassa-422	106	3	result	result	NOUN
ijassa-422	106	4	,	,	PUNCT
ijassa-422	106	5	we	we	PRON
ijassa-422	106	6	should	should	AUX
ijassa-422	106	7	incorporate	incorporate	VERB
ijassa-422	106	8	a	a	DET
ijassa-422	106	9	measure	measure	NOUN
ijassa-422	106	10	of	of	ADP
ijassa-422	106	11	the	the	DET
ijassa-422	106	12	profit	profit	NOUN
ijassa-422	106	13	generated	generate	VERB
ijassa-422	106	14	by	by	ADP
ijassa-422	106	15	the	the	DET
ijassa-422	106	16	customers	customer	NOUN
ijassa-422	106	17	in	in	ADP
ijassa-422	106	18	the	the	DET
ijassa-422	106	19	market	market	NOUN
ijassa-422	106	20	segmentation	segmentation	NOUN
ijassa-422	106	21	scheme	scheme	NOUN
ijassa-422	106	22	.	.	PUNCT
ijassa-422	107	1	however	however	ADV
ijassa-422	107	2	,	,	PUNCT
ijassa-422	107	3	different	different	ADJ
ijassa-422	107	4	customers	customer	NOUN
ijassa-422	107	5	can	can	AUX
ijassa-422	107	6	carry	carry	VERB
ijassa-422	107	7	different	different	ADJ
ijassa-422	107	8	profit	profit	NOUN
ijassa-422	107	9	-	-	PUNCT
ijassa-422	107	10	values	value	NOUN
ijassa-422	107	11	to	to	ADP
ijassa-422	107	12	the	the	DET
ijassa-422	107	13	company	company	NOUN
ijassa-422	107	14	,	,	PUNCT
ijassa-422	107	15	a	a	DET
ijassa-422	107	16	precision	precision	NOUN
ijassa-422	107	17	control	control	NOUN
ijassa-422	107	18	rule	rule	NOUN
ijassa-422	107	19	is	be	AUX
ijassa-422	107	20	hence	hence	ADV
ijassa-422	107	21	essential	essential	ADJ
ijassa-422	107	22	for	for	ADP
ijassa-422	107	23	building	build	VERB
ijassa-422	107	24	a	a	DET
ijassa-422	107	25	good	good	ADJ
ijassa-422	107	26	market	market	NOUN
ijassa-422	107	27	segmentation	segmentation	NOUN
ijassa-422	107	28	decision	decision	NOUN
ijassa-422	107	29	.	.	PUNCT
ijassa-422	108	1	in	in	ADP
ijassa-422	108	2	the	the	DET
ijassa-422	108	3	advertisement	advertisement	NOUN
ijassa-422	108	4	budget	budget	NOUN
ijassa-422	108	5	estimation	estimation	NOUN
ijassa-422	108	6	example	example	NOUN
ijassa-422	108	7	we	we	PRON
ijassa-422	108	8	mentioned	mention	VERB
ijassa-422	108	9	above	above	ADV
ijassa-422	108	10	,	,	PUNCT
ijassa-422	108	11	a	a	DET
ijassa-422	108	12	precision	precision	NOUN
ijassa-422	108	13	control	control	NOUN
ijassa-422	108	14	rule	rule	NOUN
ijassa-422	108	15	can	can	AUX
ijassa-422	108	16	be	be	AUX
ijassa-422	108	17	imposed	impose	VERB
ijassa-422	108	18	on	on	ADP
ijassa-422	108	19	the	the	DET
ijassa-422	108	20	degree	degree	NOUN
ijassa-422	108	21	of	of	ADP
ijassa-422	108	22	uncertainty	uncertainty	NOUN
ijassa-422	108	23	of	of	ADP
ijassa-422	108	24	the	the	DET
ijassa-422	108	25	profit	profit	NOUN
ijassa-422	108	26	.	.	PUNCT
ijassa-422	109	1	thus	thus	ADV
ijassa-422	109	2	,	,	PUNCT
ijassa-422	109	3	a	a	DET
ijassa-422	109	4	mean	mean	ADJ
ijassa-422	109	5	-	-	PUNCT
ijassa-422	109	6	variance	variance	NOUN
ijassa-422	109	7	consideration	consideration	NOUN
ijassa-422	109	8	with	with	ADP
ijassa-422	109	9	which	which	PRON
ijassa-422	109	10	the	the	DET
ijassa-422	109	11	average	average	ADJ
ijassa-422	109	12	profit	profit	NOUN
ijassa-422	109	13	is	be	AUX
ijassa-422	109	14	used	use	VERB
ijassa-422	109	15	as	as	ADP
ijassa-422	109	16	the	the	DET
ijassa-422	109	17	performance	performance	NOUN
ijassa-422	109	18	measure	measure	NOUN
ijassa-422	109	19	variable	variable	NOUN
ijassa-422	109	20	and	and	CCONJ
ijassa-422	109	21	the	the	DET
ijassa-422	109	22	variance	variance	NOUN
ijassa-422	109	23	of	of	ADP
ijassa-422	109	24	profit	profit	NOUN
ijassa-422	109	25	is	be	AUX
ijassa-422	109	26	applied	apply	VERB
ijassa-422	109	27	as	as	ADP
ijassa-422	109	28	a	a	DET
ijassa-422	109	29	precision	precision	NOUN
ijassa-422	109	30	control	control	NOUN
ijassa-422	109	31	variable	variable	NOUN
ijassa-422	109	32	.	.	PUNCT
ijassa-422	110	1	in	in	ADP
ijassa-422	110	2	this	this	DET
ijassa-422	110	3	paper	paper	NOUN
ijassa-422	110	4	,	,	PUNCT
ijassa-422	110	5	we	we	PRON
ijassa-422	110	6	call	call	VERB
ijassa-422	110	7	the	the	DET
ijassa-422	110	8	market	market	NOUN
ijassa-422	110	9	segmentation	segmentation	NOUN
ijassa-422	110	10	scheme	scheme	NOUN
ijassa-422	110	11	which	which	PRON
ijassa-422	110	12	includes	include	VERB
ijassa-422	110	13	the	the	DET
ijassa-422	110	14	average	average	ADJ
ijassa-422	110	15	objective	objective	ADJ
ijassa-422	110	16	performance	performance	NOUN
ijassa-422	110	17	measure	measure	NOUN
ijassa-422	110	18	and	and	CCONJ
ijassa-422	110	19	the	the	DET
ijassa-422	110	20	variance	variance	NOUN
ijassa-422	110	21	of	of	ADP
ijassa-422	110	22	this	this	DET
ijassa-422	110	23	performance	performance	NOUN
ijassa-422	110	24	measure	measure	NOUN
ijassa-422	110	25	for	for	ADP
ijassa-422	110	26	a	a	DET
ijassa-422	110	27	particular	particular	ADJ
ijassa-422	110	28	tsan	tsan	NOUN
ijassa-422	110	29	ming	ming	NOUN
ijassa-422	110	30	choi	choi	NOUN
ijassa-422	110	31	:	:	PUNCT
ijassa-422	110	32	e	e	X
ijassa-422	110	33	-	-	NOUN
ijassa-422	110	34	market	market	ADJ
ijassa-422	110	35	segmentation	segmentation	NOUN
ijassa-422	110	36	for	for	ADP
ijassa-422	110	37	internet	internet	NOUN
ijassa-422	110	38	-	-	PUNCT
ijassa-422	110	39	mediated	mediate	VERB
ijassa-422	110	40	fashion	fashion	NOUN
ijassa-422	110	41	brands	brand	NOUN
ijassa-422	110	42	...	...	PUNCT
ijassa-422	110	43	172	172	NUM
ijassa-422	110	44	market	market	NOUN
ijassa-422	110	45	segmentation	segmentation	NOUN
ijassa-422	110	46	project	project	NOUN
ijassa-422	110	47	the	the	DET
ijassa-422	110	48	“	"	PUNCT
ijassa-422	110	49	mean	mean	ADJ
ijassa-422	110	50	-	-	PUNCT
ijassa-422	110	51	variance	variance	NOUN
ijassa-422	110	52	performance	performance	NOUN
ijassa-422	110	53	measure	measure	NOUN
ijassa-422	110	54	market	market	NOUN
ijassa-422	110	55	segmentation	segmentation	NOUN
ijassa-422	110	56	scheme	scheme	NOUN
ijassa-422	110	57	(	(	PUNCT
ijassa-422	110	58	mvpm	mvpm	NOUN
ijassa-422	110	59	)	)	PUNCT
ijassa-422	110	60	”	"	PUNCT
ijassa-422	110	61	.	.	PUNCT
ijassa-422	111	1	with	with	ADP
ijassa-422	111	2	mvpm	mvpm	PROPN
ijassa-422	111	3	,	,	PUNCT
ijassa-422	111	4	we	we	PRON
ijassa-422	111	5	can	can	AUX
ijassa-422	111	6	carry	carry	VERB
ijassa-422	111	7	out	out	ADP
ijassa-422	111	8	market	market	NOUN
ijassa-422	111	9	segmentation	segmentation	NOUN
ijassa-422	111	10	following	follow	VERB
ijassa-422	111	11	a	a	DET
ijassa-422	111	12	mean	mean	ADJ
ijassa-422	111	13	-	-	PUNCT
ijassa-422	111	14	variance	variance	NOUN
ijassa-422	111	15	consideration	consideration	NOUN
ijassa-422	111	16	with	with	ADP
ijassa-422	111	17	which	which	PRON
ijassa-422	111	18	the	the	DET
ijassa-422	111	19	segmentation	segmentation	NOUN
ijassa-422	111	20	is	be	AUX
ijassa-422	111	21	performed	perform	VERB
ijassa-422	111	22	with	with	ADP
ijassa-422	111	23	a	a	DET
ijassa-422	111	24	measure	measure	NOUN
ijassa-422	111	25	by	by	ADP
ijassa-422	111	26	the	the	DET
ijassa-422	111	27	“	"	PUNCT
ijassa-422	111	28	mean	mean	ADJ
ijassa-422	111	29	”	"	PUNCT
ijassa-422	111	30	and	and	CCONJ
ijassa-422	111	31	its	its	PRON
ijassa-422	111	32	precision	precision	NOUN
ijassa-422	111	33	is	be	AUX
ijassa-422	111	34	controlled	control	VERB
ijassa-422	111	35	by	by	ADP
ijassa-422	111	36	the	the	DET
ijassa-422	111	37	“	"	PUNCT
ijassa-422	111	38	variance	variance	NOUN
ijassa-422	111	39	”	"	PUNCT
ijassa-422	111	40	.	.	PUNCT
ijassa-422	112	1	since	since	SCONJ
ijassa-422	112	2	the	the	DET
ijassa-422	112	3	variance	variance	NOUN
ijassa-422	112	4	is	be	AUX
ijassa-422	112	5	an	an	DET
ijassa-422	112	6	absolute	absolute	ADJ
ijassa-422	112	7	measure	measure	NOUN
ijassa-422	112	8	,	,	PUNCT
ijassa-422	112	9	we	we	PRON
ijassa-422	112	10	make	make	VERB
ijassa-422	112	11	use	use	NOUN
ijassa-422	112	12	of	of	ADP
ijassa-422	112	13	the	the	DET
ijassa-422	112	14	relative	relative	ADJ
ijassa-422	112	15	measure	measure	NOUN
ijassa-422	112	16	of	of	ADP
ijassa-422	112	17	the	the	DET
ijassa-422	112	18	coefficient	coefficient	NOUN
ijassa-422	112	19	of	of	ADP
ijassa-422	112	20	variation	variation	NOUN
ijassa-422	112	21	,	,	PUNCT
ijassa-422	112	22	defined	define	VERB
ijassa-422	112	23	as	as	ADP
ijassa-422	112	24	“	"	PUNCT
ijassa-422	112	25	the	the	DET
ijassa-422	112	26	standard	standard	ADJ
ijassa-422	112	27	deviation	deviation	NOUN
ijassa-422	112	28	divided	divide	VERB
ijassa-422	112	29	by	by	ADP
ijassa-422	112	30	the	the	DET
ijassa-422	112	31	mean	mean	NOUN
ijassa-422	112	32	”	"	PUNCT
ijassa-422	112	33	as	as	ADP
ijassa-422	112	34	the	the	DET
ijassa-422	112	35	precision	precision	NOUN
ijassa-422	112	36	measure	measure	NOUN
ijassa-422	112	37	.	.	PUNCT
ijassa-422	113	1	the	the	DET
ijassa-422	113	2	general	general	ADJ
ijassa-422	113	3	idea	idea	NOUN
ijassa-422	113	4	behind	behind	ADP
ijassa-422	113	5	mvpm	mvpm	PROPN
ijassa-422	113	6	is	be	AUX
ijassa-422	113	7	that	that	PRON
ijassa-422	113	8	:	:	PUNCT
ijassa-422	113	9	the	the	DET
ijassa-422	113	10	e	e	NOUN
ijassa-422	113	11	-	-	ADJ
ijassa-422	113	12	market	market	ADJ
ijassa-422	113	13	segmentation	segmentation	NOUN
ijassa-422	113	14	scheme	scheme	NOUN
ijassa-422	113	15	follows	follow	VERB
ijassa-422	113	16	the	the	DET
ijassa-422	113	17	conventional	conventional	ADJ
ijassa-422	113	18	type	type	NOUN
ijassa-422	113	19	of	of	ADP
ijassa-422	113	20	segmentation	segmentation	NOUN
ijassa-422	113	21	policy	policy	NOUN
ijassa-422	113	22	and	and	CCONJ
ijassa-422	113	23	yields	yield	VERB
ijassa-422	113	24	a	a	DET
ijassa-422	113	25	number	number	NOUN
ijassa-422	113	26	of	of	ADP
ijassa-422	113	27	emarket	emarket	NOUN
ijassa-422	113	28	segments	segment	NOUN
ijassa-422	113	29	.	.	PUNCT
ijassa-422	114	1	this	this	DET
ijassa-422	114	2	segmentation	segmentation	NOUN
ijassa-422	114	3	process	process	NOUN
ijassa-422	114	4	is	be	AUX
ijassa-422	114	5	treated	treat	VERB
ijassa-422	114	6	as	as	ADP
ijassa-422	114	7	an	an	DET
ijassa-422	114	8	initial	initial	ADJ
ijassa-422	114	9	and	and	CCONJ
ijassa-422	114	10	basic	basic	ADJ
ijassa-422	114	11	e	e	NOUN
ijassa-422	114	12	-	-	NOUN
ijassa-422	114	13	market	market	ADJ
ijassa-422	114	14	segmentation	segmentation	NOUN
ijassa-422	114	15	.	.	PUNCT
ijassa-422	115	1	after	after	ADP
ijassa-422	115	2	that	that	PRON
ijassa-422	115	3	,	,	PUNCT
ijassa-422	115	4	depending	depend	VERB
ijassa-422	115	5	on	on	ADP
ijassa-422	115	6	different	different	ADJ
ijassa-422	115	7	collaborative	collaborative	ADJ
ijassa-422	115	8	functions	function	NOUN
ijassa-422	115	9	,	,	PUNCT
ijassa-422	115	10	the	the	DET
ijassa-422	115	11	manager	manager	NOUN
ijassa-422	115	12	of	of	ADP
ijassa-422	115	13	each	each	DET
ijassa-422	115	14	function	function	NOUN
ijassa-422	115	15	would	would	AUX
ijassa-422	115	16	impose	impose	VERB
ijassa-422	115	17	an	an	DET
ijassa-422	115	18	additional	additional	ADJ
ijassa-422	115	19	measure	measure	NOUN
ijassa-422	115	20	on	on	ADP
ijassa-422	115	21	each	each	PRON
ijassa-422	115	22	of	of	ADP
ijassa-422	115	23	the	the	DET
ijassa-422	115	24	segments	segment	NOUN
ijassa-422	115	25	.	.	PUNCT
ijassa-422	116	1	systematic	systematic	ADJ
ijassa-422	116	2	and	and	CCONJ
ijassa-422	116	3	precise	precise	ADJ
ijassa-422	116	4	evaluation	evaluation	NOUN
ijassa-422	116	5	is	be	AUX
ijassa-422	116	6	carried	carry	VERB
ijassa-422	116	7	out	out	ADP
ijassa-422	116	8	and	and	CCONJ
ijassa-422	116	9	further	further	ADJ
ijassa-422	116	10	segmentation	segmentation	NOUN
ijassa-422	116	11	or	or	CCONJ
ijassa-422	116	12	re	re	NOUN
ijassa-422	116	13	-	-	NOUN
ijassa-422	116	14	segmentation	segmentation	NOUN
ijassa-422	116	15	may	may	AUX
ijassa-422	116	16	be	be	AUX
ijassa-422	116	17	required	require	VERB
ijassa-422	116	18	depending	depend	VERB
ijassa-422	116	19	on	on	ADP
ijassa-422	116	20	the	the	DET
ijassa-422	116	21	evaluation	evaluation	NOUN
ijassa-422	116	22	results	result	NOUN
ijassa-422	116	23	.	.	PUNCT
ijassa-422	117	1	by	by	ADP
ijassa-422	117	2	doing	do	VERB
ijassa-422	117	3	so	so	ADV
ijassa-422	117	4	,	,	PUNCT
ijassa-422	117	5	tailor	tailor	NOUN
ijassa-422	117	6	-	-	PUNCT
ijassa-422	117	7	fit	fit	ADJ
ijassa-422	117	8	e	e	NOUN
ijassa-422	117	9	-	-	ADJ
ijassa-422	117	10	market	market	ADJ
ijassa-422	117	11	segmentation	segmentation	NOUN
ijassa-422	117	12	results	result	NOUN
ijassa-422	117	13	are	be	AUX
ijassa-422	117	14	provided	provide	VERB
ijassa-422	117	15	to	to	ADP
ijassa-422	117	16	each	each	DET
ijassa-422	117	17	collaborative	collaborative	ADJ
ijassa-422	117	18	function	function	NOUN
ijassa-422	117	19	and	and	CCONJ
ijassa-422	117	20	optimal	optimal	ADJ
ijassa-422	117	21	decision	decision	NOUN
ijassa-422	117	22	can	can	AUX
ijassa-422	117	23	hence	hence	ADV
ijassa-422	117	24	be	be	AUX
ijassa-422	117	25	made	make	VERB
ijassa-422	117	26	.	.	PUNCT
ijassa-422	118	1	in	in	ADP
ijassa-422	118	2	the	the	DET
ijassa-422	118	3	following	follow	VERB
ijassa-422	118	4	sections	section	NOUN
ijassa-422	118	5	,	,	PUNCT
ijassa-422	118	6	we	we	PRON
ijassa-422	118	7	outline	outline	VERB
ijassa-422	118	8	the	the	DET
ijassa-422	118	9	use	use	NOUN
ijassa-422	118	10	of	of	ADP
ijassa-422	118	11	the	the	DET
ijassa-422	118	12	concept	concept	NOUN
ijassa-422	118	13	of	of	ADP
ijassa-422	118	14	mvpm	mvpm	NOUN
ijassa-422	118	15	for	for	ADP
ijassa-422	118	16	several	several	ADJ
ijassa-422	118	17	important	important	ADJ
ijassa-422	118	18	collaborative	collaborative	ADJ
ijassa-422	118	19	functionality	functionality	NOUN
ijassa-422	118	20	areas	area	NOUN
ijassa-422	118	21	with	with	ADP
ijassa-422	118	22	e	e	NOUN
ijassa-422	118	23	-	-	NOUN
ijassa-422	118	24	market	market	ADJ
ijassa-422	118	25	segmentation	segmentation	NOUN
ijassa-422	118	26	.	.	PUNCT
ijassa-422	119	1	3	3	NUM
ijassa-422	119	2	segmentation	segmentation	NOUN
ijassa-422	119	3	for	for	ADP
ijassa-422	119	4	estimation	estimation	NOUN
ijassa-422	119	5	of	of	ADP
ijassa-422	119	6	advertisement	advertisement	NOUN
ijassa-422	119	7	budget	budget	NOUN
ijassa-422	119	8	the	the	DET
ijassa-422	119	9	expenses	expense	NOUN
ijassa-422	119	10	companies	company	NOUN
ijassa-422	119	11	spent	spend	VERB
ijassa-422	119	12	on	on	ADP
ijassa-422	119	13	online	online	ADJ
ijassa-422	119	14	advertisement	advertisement	NOUN
ijassa-422	119	15	is	be	AUX
ijassa-422	119	16	expected	expect	VERB
ijassa-422	119	17	to	to	PART
ijassa-422	119	18	increase	increase	VERB
ijassa-422	119	19	in	in	ADP
ijassa-422	119	20	the	the	DET
ijassa-422	119	21	coming	come	VERB
ijassa-422	119	22	years	year	NOUN
ijassa-422	119	23	.	.	PUNCT
ijassa-422	120	1	as	as	SCONJ
ijassa-422	120	2	reported	report	VERB
ijassa-422	120	3	in	in	ADP
ijassa-422	120	4	bhatnagar	bhatnagar	NOUN
ijassa-422	120	5	and	and	CCONJ
ijassa-422	120	6	papatla	papatla	NOUN
ijassa-422	120	7	[	[	X
ijassa-422	120	8	21	21	NUM
ijassa-422	120	9	]	]	PUNCT
ijassa-422	120	10	,	,	PUNCT
ijassa-422	120	11	forrester	forrester	PROPN
ijassa-422	120	12	research	research	PROPN
ijassa-422	120	13	has	have	AUX
ijassa-422	120	14	estimated	estimate	VERB
ijassa-422	120	15	that	that	SCONJ
ijassa-422	120	16	the	the	DET
ijassa-422	120	17	spending	spending	NOUN
ijassa-422	120	18	on	on	ADP
ijassa-422	120	19	online	online	ADJ
ijassa-422	120	20	advertisement	advertisement	NOUN
ijassa-422	120	21	in	in	ADP
ijassa-422	120	22	the	the	DET
ijassa-422	120	23	united	united	PROPN
ijassa-422	120	24	states	states	PROPN
ijassa-422	120	25	will	will	AUX
ijassa-422	120	26	reach	reach	VERB
ijassa-422	120	27	us$22	us$22	NOUN
ijassa-422	120	28	billion	billion	NUM
ijassa-422	120	29	by	by	ADP
ijassa-422	120	30	2004	2004	NUM
ijassa-422	120	31	,	,	PUNCT
ijassa-422	120	32	which	which	PRON
ijassa-422	120	33	is	be	AUX
ijassa-422	120	34	more	more	ADJ
ijassa-422	120	35	than	than	ADP
ijassa-422	120	36	8	8	NUM
ijassa-422	120	37	%	%	NOUN
ijassa-422	120	38	of	of	ADP
ijassa-422	120	39	the	the	DET
ijassa-422	120	40	total	total	ADJ
ijassa-422	120	41	spending	spending	NOUN
ijassa-422	120	42	for	for	ADP
ijassa-422	120	43	advertising	advertising	NOUN
ijassa-422	120	44	in	in	ADP
ijassa-422	120	45	the	the	DET
ijassa-422	120	46	united	united	PROPN
ijassa-422	120	47	states	states	PROPN
ijassa-422	120	48	.	.	PUNCT
ijassa-422	121	1	in	in	ADP
ijassa-422	121	2	fact	fact	NOUN
ijassa-422	121	3	,	,	PUNCT
ijassa-422	121	4	acquiring	acquire	VERB
ijassa-422	121	5	customers	customer	NOUN
ijassa-422	121	6	on	on	ADP
ijassa-422	121	7	the	the	DET
ijassa-422	121	8	internet	internet	NOUN
ijassa-422	121	9	can	can	AUX
ijassa-422	121	10	be	be	AUX
ijassa-422	121	11	very	very	ADV
ijassa-422	121	12	expensive	expensive	ADJ
ijassa-422	121	13	.	.	PUNCT
ijassa-422	122	1	as	as	SCONJ
ijassa-422	122	2	estimated	estimate	VERB
ijassa-422	122	3	and	and	CCONJ
ijassa-422	122	4	shown	show	VERB
ijassa-422	122	5	in	in	ADP
ijassa-422	122	6	hoffman	hoffman	NOUN
ijassa-422	122	7	and	and	CCONJ
ijassa-422	122	8	novak	novak	PROPN
ijassa-422	123	1	[	[	X
ijassa-422	123	2	25	25	NUM
ijassa-422	123	3	]	]	PUNCT
ijassa-422	123	4	,	,	PUNCT
ijassa-422	123	5	many	many	ADJ
ijassa-422	123	6	efbs	efb	NOUN
ijassa-422	123	7	have	have	AUX
ijassa-422	123	8	spent	spend	VERB
ijassa-422	123	9	more	more	ADJ
ijassa-422	123	10	than	than	ADP
ijassa-422	123	11	us$100	us$100	NOUN
ijassa-422	123	12	to	to	PART
ijassa-422	123	13	acquire	acquire	VERB
ijassa-422	123	14	a	a	DET
ijassa-422	123	15	new	new	ADJ
ijassa-422	123	16	customer	customer	NOUN
ijassa-422	123	17	and	and	CCONJ
ijassa-422	123	18	some	some	PRON
ijassa-422	123	19	have	have	AUX
ijassa-422	123	20	even	even	ADV
ijassa-422	123	21	spent	spend	VERB
ijassa-422	123	22	us$500	us$500	NOUN
ijassa-422	123	23	!	!	PUNCT
ijassa-422	124	1	however	however	ADV
ijassa-422	124	2	,	,	PUNCT
ijassa-422	124	3	the	the	DET
ijassa-422	124	4	“	"	PUNCT
ijassa-422	124	5	values	value	NOUN
ijassa-422	124	6	”	"	PUNCT
ijassa-422	124	7	of	of	ADP
ijassa-422	124	8	most	most	ADJ
ijassa-422	124	9	new	new	ADJ
ijassa-422	124	10	customers	customer	NOUN
ijassa-422	124	11	,	,	PUNCT
ijassa-422	124	12	as	as	SCONJ
ijassa-422	124	13	measured	measure	VERB
ijassa-422	124	14	by	by	ADP
ijassa-422	124	15	the	the	DET
ijassa-422	124	16	expected	expect	VERB
ijassa-422	124	17	lifetime	lifetime	NOUN
ijassa-422	124	18	spending	spending	NOUN
ijassa-422	124	19	on	on	ADP
ijassa-422	124	20	the	the	DET
ijassa-422	124	21	efb	efb	PROPN
ijassa-422	124	22	,	,	PUNCT
ijassa-422	124	23	are	be	AUX
ijassa-422	124	24	less	less	ADJ
ijassa-422	124	25	than	than	ADP
ijassa-422	124	26	these	these	DET
ijassa-422	124	27	advertising	advertising	NOUN
ijassa-422	124	28	expenses	expense	NOUN
ijassa-422	124	29	.	.	PUNCT
ijassa-422	125	1	in	in	ADP
ijassa-422	125	2	fact	fact	NOUN
ijassa-422	125	3	,	,	PUNCT
ijassa-422	125	4	some	some	DET
ijassa-422	125	5	consumers	consumer	NOUN
ijassa-422	125	6	shopping	shop	VERB
ijassa-422	125	7	around	around	ADP
ijassa-422	125	8	the	the	DET
ijassa-422	125	9	internet	internet	NOUN
ijassa-422	125	10	only	only	ADV
ijassa-422	125	11	surf	surf	NOUN
ijassa-422	125	12	and	and	CCONJ
ijassa-422	125	13	buy	buy	VERB
ijassa-422	125	14	nothing	nothing	PRON
ijassa-422	125	15	;	;	PUNCT
ijassa-422	125	16	some	some	PRON
ijassa-422	125	17	of	of	ADP
ijassa-422	125	18	them	they	PRON
ijassa-422	125	19	may	may	AUX
ijassa-422	125	20	only	only	ADV
ijassa-422	125	21	make	make	VERB
ijassa-422	125	22	one	one	NUM
ijassa-422	125	23	purchase	purchase	NOUN
ijassa-422	125	24	and	and	CCONJ
ijassa-422	125	25	never	never	ADV
ijassa-422	125	26	come	come	VERB
ijassa-422	125	27	back	back	ADV
ijassa-422	125	28	;	;	PUNCT
ijassa-422	125	29	some	some	PRON
ijassa-422	125	30	may	may	AUX
ijassa-422	125	31	have	have	VERB
ijassa-422	125	32	repeated	repeat	VERB
ijassa-422	125	33	purchases	purchase	NOUN
ijassa-422	125	34	and	and	CCONJ
ijassa-422	125	35	are	be	AUX
ijassa-422	125	36	loyal	loyal	ADJ
ijassa-422	125	37	customers	customer	NOUN
ijassa-422	125	38	.	.	PUNCT
ijassa-422	126	1	as	as	SCONJ
ijassa-422	126	2	we	we	PRON
ijassa-422	126	3	mentioned	mention	VERB
ijassa-422	126	4	above	above	ADV
ijassa-422	126	5	,	,	PUNCT
ijassa-422	126	6	since	since	SCONJ
ijassa-422	126	7	it	it	PRON
ijassa-422	126	8	is	be	AUX
ijassa-422	126	9	expensive	expensive	ADJ
ijassa-422	126	10	to	to	PART
ijassa-422	126	11	acquire	acquire	VERB
ijassa-422	126	12	new	new	ADJ
ijassa-422	126	13	customers	customer	NOUN
ijassa-422	126	14	on	on	ADP
ijassa-422	126	15	the	the	DET
ijassa-422	126	16	internet	internet	NOUN
ijassa-422	126	17	,	,	PUNCT
ijassa-422	126	18	the	the	DET
ijassa-422	126	19	advertising	advertising	NOUN
ijassa-422	126	20	strategies	strategy	NOUN
ijassa-422	126	21	should	should	AUX
ijassa-422	126	22	be	be	AUX
ijassa-422	126	23	more	more	ADV
ijassa-422	126	24	focused	focused	ADJ
ijassa-422	126	25	.	.	PUNCT
ijassa-422	127	1	recalling	recall	VERB
ijassa-422	127	2	from	from	ADP
ijassa-422	127	3	the	the	DET
ijassa-422	127	4	well	well	ADV
ijassa-422	127	5	-	-	PUNCT
ijassa-422	127	6	agreed	agree	VERB
ijassa-422	127	7	pareto	pareto	ADJ
ijassa-422	127	8	rule	rule	NOUN
ijassa-422	127	9	(	(	PUNCT
ijassa-422	127	10	or	or	CCONJ
ijassa-422	127	11	called	call	VERB
ijassa-422	127	12	the	the	DET
ijassa-422	127	13	80	80	NUM
ijassa-422	127	14	-	-	SYM
ijassa-422	127	15	20	20	NUM
ijassa-422	127	16	rule	rule	NOUN
ijassa-422	127	17	)	)	PUNCT
ijassa-422	127	18	,	,	PUNCT
ijassa-422	127	19	the	the	DET
ijassa-422	127	20	majority	majority	NOUN
ijassa-422	127	21	of	of	ADP
ijassa-422	127	22	profit	profit	NOUN
ijassa-422	127	23	is	be	AUX
ijassa-422	127	24	actually	actually	ADV
ijassa-422	127	25	generated	generate	VERB
ijassa-422	127	26	by	by	ADP
ijassa-422	127	27	a	a	DET
ijassa-422	127	28	relatively	relatively	ADV
ijassa-422	127	29	small	small	ADJ
ijassa-422	127	30	amount	amount	NOUN
ijassa-422	127	31	of	of	ADP
ijassa-422	127	32	customers	customer	NOUN
ijassa-422	127	33	.	.	PUNCT
ijassa-422	128	1	it	it	PRON
ijassa-422	128	2	is	be	AUX
ijassa-422	128	3	thus	thus	ADV
ijassa-422	128	4	a	a	DET
ijassa-422	128	5	wise	wise	ADJ
ijassa-422	128	6	decision	decision	NOUN
ijassa-422	128	7	to	to	PART
ijassa-422	128	8	focus	focus	VERB
ijassa-422	128	9	the	the	DET
ijassa-422	128	10	company	company	NOUN
ijassa-422	128	11	’s	’s	PART
ijassa-422	128	12	resource	resource	NOUN
ijassa-422	128	13	on	on	ADP
ijassa-422	128	14	promoting	promote	VERB
ijassa-422	128	15	to	to	ADP
ijassa-422	128	16	the	the	DET
ijassa-422	128	17	customers	customer	NOUN
ijassa-422	128	18	which	which	PRON
ijassa-422	128	19	can	can	AUX
ijassa-422	128	20	bring	bring	VERB
ijassa-422	128	21	higher	high	ADJ
ijassa-422	128	22	profits	profit	NOUN
ijassa-422	128	23	.	.	PUNCT
ijassa-422	129	1	furthermore	furthermore	ADV
ijassa-422	129	2	,	,	PUNCT
ijassa-422	129	3	the	the	DET
ijassa-422	129	4	expenses	expense	NOUN
ijassa-422	129	5	spent	spend	VERB
ijassa-422	129	6	on	on	ADP
ijassa-422	129	7	advertisement	advertisement	NOUN
ijassa-422	129	8	for	for	ADP
ijassa-422	129	9	different	different	ADJ
ijassa-422	129	10	groups	group	NOUN
ijassa-422	129	11	(	(	PUNCT
ijassa-422	129	12	i.e.	i.e.	X
ijassa-422	129	13	segments	segment	NOUN
ijassa-422	129	14	)	)	PUNCT
ijassa-422	129	15	of	of	ADP
ijassa-422	129	16	customers	customer	NOUN
ijassa-422	129	17	should	should	AUX
ijassa-422	129	18	be	be	AUX
ijassa-422	129	19	made	make	VERB
ijassa-422	129	20	different	different	ADJ
ijassa-422	129	21	.	.	PUNCT
ijassa-422	130	1	this	this	PRON
ijassa-422	130	2	can	can	AUX
ijassa-422	130	3	be	be	AUX
ijassa-422	130	4	achieved	achieve	VERB
ijassa-422	130	5	by	by	ADP
ijassa-422	130	6	a	a	DET
ijassa-422	130	7	good	good	ADJ
ijassa-422	130	8	e	e	NOUN
ijassa-422	130	9	-	-	ADJ
ijassa-422	130	10	market	market	ADJ
ijassa-422	130	11	segmentation	segmentation	NOUN
ijassa-422	130	12	scheme	scheme	NOUN
ijassa-422	130	13	.	.	PUNCT
ijassa-422	131	1	in	in	ADP
ijassa-422	131	2	the	the	DET
ijassa-422	131	3	173	173	NUM
ijassa-422	131	4	advances	advance	NOUN
ijassa-422	131	5	in	in	ADP
ijassa-422	131	6	systems	system	NOUN
ijassa-422	131	7	science	science	NOUN
ijassa-422	131	8	and	and	CCONJ
ijassa-422	131	9	applications	application	NOUN
ijassa-422	131	10	(	(	PUNCT
ijassa-422	131	11	2013	2013	NUM
ijassa-422	131	12	)	)	PUNCT
ijassa-422	131	13	vol.13	vol.13	NOUN
ijassa-422	131	14	no.2	no.2	PROPN
ijassa-422	131	15	literature	literature	NOUN
ijassa-422	131	16	,	,	PUNCT
ijassa-422	131	17	there	there	PRON
ijassa-422	131	18	are	be	VERB
ijassa-422	131	19	a	a	DET
ijassa-422	131	20	number	number	NOUN
ijassa-422	131	21	of	of	ADP
ijassa-422	131	22	methods	method	NOUN
ijassa-422	131	23	proposed	propose	VERB
ijassa-422	131	24	to	to	PART
ijassa-422	131	25	help	help	VERB
ijassa-422	131	26	.	.	PUNCT
ijassa-422	132	1	they	they	PRON
ijassa-422	132	2	include	include	VERB
ijassa-422	132	3	the	the	DET
ijassa-422	132	4	use	use	NOUN
ijassa-422	132	5	of	of	ADP
ijassa-422	132	6	the	the	DET
ijassa-422	132	7	customer	customer	NOUN
ijassa-422	132	8	’s	’s	PART
ijassa-422	132	9	searching	search	VERB
ijassa-422	132	10	behavior	behavior	NOUN
ijassa-422	132	11	[	[	X
ijassa-422	132	12	21	21	NUM
ijassa-422	132	13	]	]	PUNCT
ijassa-422	132	14	and	and	CCONJ
ijassa-422	132	15	the	the	DET
ijassa-422	132	16	use	use	NOUN
ijassa-422	132	17	of	of	ADP
ijassa-422	132	18	personalized	personalized	ADJ
ijassa-422	132	19	advertisement	advertisement	NOUN
ijassa-422	132	20	[	[	X
ijassa-422	132	21	9,14	9,14	NUM
ijassa-422	132	22	]	]	PUNCT
ijassa-422	132	23	.	.	PUNCT
ijassa-422	133	1	in	in	ADP
ijassa-422	133	2	this	this	DET
ijassa-422	133	3	section	section	NOUN
ijassa-422	133	4	,	,	PUNCT
ijassa-422	133	5	we	we	PRON
ijassa-422	133	6	apply	apply	VERB
ijassa-422	133	7	the	the	DET
ijassa-422	133	8	mvpm	mvpm	NOUN
ijassa-422	133	9	to	to	PART
ijassa-422	133	10	build	build	VERB
ijassa-422	133	11	a	a	DET
ijassa-422	133	12	decision	decision	NOUN
ijassa-422	133	13	model	model	NOUN
ijassa-422	133	14	for	for	ADP
ijassa-422	133	15	the	the	DET
ijassa-422	133	16	estimation	estimation	NOUN
ijassa-422	133	17	of	of	ADP
ijassa-422	133	18	the	the	DET
ijassa-422	133	19	advertisement	advertisement	NOUN
ijassa-422	133	20	budget	budget	NOUN
ijassa-422	133	21	for	for	ADP
ijassa-422	133	22	different	different	ADJ
ijassa-422	133	23	market	market	NOUN
ijassa-422	133	24	segments	segment	NOUN
ijassa-422	133	25	.	.	PUNCT
ijassa-422	134	1	under	under	ADP
ijassa-422	134	2	our	our	PRON
ijassa-422	134	3	proposed	propose	VERB
ijassa-422	134	4	mean	mean	ADJ
ijassa-422	134	5	-	-	PUNCT
ijassa-422	134	6	variance	variance	NOUN
ijassa-422	134	7	model	model	NOUN
ijassa-422	134	8	,	,	PUNCT
ijassa-422	134	9	mvpm	mvpm	PROPN
ijassa-422	134	10	,	,	PUNCT
ijassa-422	134	11	the	the	DET
ijassa-422	134	12	efb	efb	PROPN
ijassa-422	134	13	should	should	AUX
ijassa-422	134	14	incorporate	incorporate	VERB
ijassa-422	134	15	the	the	DET
ijassa-422	134	16	performance	performance	NOUN
ijassa-422	134	17	measure	measure	NOUN
ijassa-422	134	18	and	and	CCONJ
ijassa-422	134	19	the	the	DET
ijassa-422	134	20	precision	precision	NOUN
ijassa-422	134	21	control	control	NOUN
ijassa-422	134	22	measure	measure	NOUN
ijassa-422	134	23	for	for	ADP
ijassa-422	134	24	“	"	PUNCT
ijassa-422	134	25	the	the	DET
ijassa-422	134	26	profit	profit	NOUN
ijassa-422	134	27	that	that	PRON
ijassa-422	134	28	can	can	AUX
ijassa-422	134	29	be	be	AUX
ijassa-422	134	30	generated	generate	VERB
ijassa-422	134	31	by	by	ADP
ijassa-422	134	32	the	the	DET
ijassa-422	134	33	customer	customer	NOUN
ijassa-422	134	34	”	"	PUNCT
ijassa-422	134	35	into	into	ADP
ijassa-422	134	36	the	the	DET
ijassa-422	134	37	decision	decision	NOUN
ijassa-422	134	38	model	model	NOUN
ijassa-422	134	39	for	for	ADP
ijassa-422	134	40	market	market	NOUN
ijassa-422	134	41	segmentation	segmentation	NOUN
ijassa-422	134	42	.	.	PUNCT
ijassa-422	135	1	thus	thus	ADV
ijassa-422	135	2	,	,	PUNCT
ijassa-422	135	3	when	when	SCONJ
ijassa-422	135	4	efbs	efb	NOUN
ijassa-422	135	5	try	try	VERB
ijassa-422	135	6	to	to	PART
ijassa-422	135	7	evaluate	evaluate	VERB
ijassa-422	135	8	the	the	DET
ijassa-422	135	9	“	"	PUNCT
ijassa-422	135	10	value	value	NOUN
ijassa-422	135	11	”	"	PUNCT
ijassa-422	135	12	of	of	ADP
ijassa-422	135	13	the	the	DET
ijassa-422	135	14	customers	customer	NOUN
ijassa-422	135	15	purchasing	purchase	VERB
ijassa-422	135	16	online	online	ADV
ijassa-422	135	17	,	,	PUNCT
ijassa-422	135	18	they	they	PRON
ijassa-422	135	19	should	should	AUX
ijassa-422	135	20	investigate	investigate	VERB
ijassa-422	135	21	the	the	DET
ijassa-422	135	22	e	e	NOUN
ijassa-422	135	23	-	-	NOUN
ijassa-422	135	24	market	market	ADJ
ijassa-422	135	25	segments	segment	NOUN
ijassa-422	135	26	with	with	ADP
ijassa-422	135	27	respect	respect	NOUN
ijassa-422	135	28	to	to	ADP
ijassa-422	135	29	the	the	DET
ijassa-422	135	30	profit	profit	NOUN
ijassa-422	135	31	generated	generate	VERB
ijassa-422	135	32	by	by	ADP
ijassa-422	135	33	the	the	DET
ijassa-422	135	34	customers	customer	NOUN
ijassa-422	135	35	in	in	ADP
ijassa-422	135	36	each	each	PRON
ijassa-422	135	37	of	of	ADP
ijassa-422	135	38	these	these	DET
ijassa-422	135	39	segments	segment	NOUN
ijassa-422	135	40	with	with	ADP
ijassa-422	135	41	a	a	DET
ijassa-422	135	42	precision	precision	NOUN
ijassa-422	135	43	control	control	NOUN
ijassa-422	135	44	.	.	PUNCT
ijassa-422	136	1	to	to	PART
ijassa-422	136	2	be	be	AUX
ijassa-422	136	3	specific	specific	ADJ
ijassa-422	136	4	,	,	PUNCT
ijassa-422	136	5	we	we	PRON
ijassa-422	136	6	have	have	VERB
ijassa-422	136	7	the	the	DET
ijassa-422	136	8	following	follow	VERB
ijassa-422	136	9	market	market	NOUN
ijassa-422	136	10	segmentation	segmentation	NOUN
ijassa-422	136	11	decision	decision	NOUN
ijassa-422	136	12	model	model	NOUN
ijassa-422	136	13	:	:	PUNCT
ijassa-422	136	14	“	"	PUNCT
ijassa-422	136	15	the	the	DET
ijassa-422	136	16	efb	efb	PROPN
ijassa-422	136	17	first	first	ADJ
ijassa-422	136	18	segments	segment	NOUN
ijassa-422	136	19	the	the	DET
ijassa-422	136	20	customers	customer	NOUN
ijassa-422	136	21	according	accord	VERB
ijassa-422	136	22	to	to	ADP
ijassa-422	136	23	the	the	DET
ijassa-422	136	24	conventional	conventional	ADJ
ijassa-422	136	25	segmentation	segmentation	NOUN
ijassa-422	136	26	scheme	scheme	NOUN
ijassa-422	136	27	by	by	ADP
ijassa-422	136	28	,	,	PUNCT
ijassa-422	136	29	for	for	ADP
ijassa-422	136	30	example	example	NOUN
ijassa-422	136	31	,	,	PUNCT
ijassa-422	136	32	the	the	DET
ijassa-422	136	33	geographic	geographic	ADJ
ijassa-422	136	34	and	and	CCONJ
ijassa-422	136	35	demographic	demographic	ADJ
ijassa-422	136	36	variables	variable	NOUN
ijassa-422	136	37	.	.	PUNCT
ijassa-422	137	1	then	then	ADV
ijassa-422	137	2	,	,	PUNCT
ijassa-422	137	3	the	the	DET
ijassa-422	137	4	efb	efb	PROPN
ijassa-422	137	5	checks	check	NOUN
ijassa-422	137	6	(	(	PUNCT
ijassa-422	137	7	and/or	and/or	CCONJ
ijassa-422	137	8	further	further	ADJ
ijassa-422	137	9	segments	segment	NOUN
ijassa-422	137	10	)	)	PUNCT
ijassa-422	137	11	each	each	DET
ijassa-422	137	12	group	group	NOUN
ijassa-422	137	13	with	with	ADP
ijassa-422	137	14	respect	respect	NOUN
ijassa-422	137	15	to	to	ADP
ijassa-422	137	16	the	the	DET
ijassa-422	137	17	average	average	ADJ
ijassa-422	137	18	generated	generate	VERB
ijassa-422	137	19	profit	profit	NOUN
ijassa-422	137	20	and	and	CCONJ
ijassa-422	137	21	the	the	DET
ijassa-422	137	22	variance	variance	NOUN
ijassa-422	137	23	of	of	ADP
ijassa-422	137	24	profit	profit	NOUN
ijassa-422	137	25	from	from	ADP
ijassa-422	137	26	the	the	DET
ijassa-422	137	27	members	member	NOUN
ijassa-422	137	28	of	of	ADP
ijassa-422	137	29	that	that	DET
ijassa-422	137	30	group	group	NOUN
ijassa-422	137	31	.	.	PUNCT
ijassa-422	138	1	the	the	DET
ijassa-422	138	2	objective	objective	NOUN
ijassa-422	138	3	is	be	AUX
ijassa-422	138	4	to	to	PART
ijassa-422	138	5	ensure	ensure	VERB
ijassa-422	138	6	that	that	SCONJ
ijassa-422	138	7	the	the	DET
ijassa-422	138	8	coefficient	coefficient	NOUN
ijassa-422	138	9	of	of	ADP
ijassa-422	138	10	variation	variation	NOUN
ijassa-422	138	11	of	of	ADP
ijassa-422	138	12	profit	profit	NOUN
ijassa-422	138	13	,	,	PUNCT
ijassa-422	138	14	defined	define	VERB
ijassa-422	138	15	as	as	ADP
ijassa-422	138	16	the	the	DET
ijassa-422	138	17	standard	standard	ADJ
ijassa-422	138	18	deviation	deviation	NOUN
ijassa-422	138	19	of	of	ADP
ijassa-422	138	20	profit	profit	NOUN
ijassa-422	138	21	divided	divide	VERB
ijassa-422	138	22	by	by	ADP
ijassa-422	138	23	the	the	DET
ijassa-422	138	24	average	average	ADJ
ijassa-422	138	25	profit	profit	NOUN
ijassa-422	138	26	,	,	PUNCT
ijassa-422	138	27	for	for	ADP
ijassa-422	138	28	each	each	DET
ijassa-422	138	29	segment	segment	NOUN
ijassa-422	138	30	is	be	AUX
ijassa-422	138	31	under	under	ADP
ijassa-422	138	32	the	the	DET
ijassa-422	138	33	efb	efb	PROPN
ijassa-422	138	34	’s	’s	PART
ijassa-422	138	35	precision	precision	NOUN
ijassa-422	138	36	control	control	NOUN
ijassa-422	138	37	and	and	CCONJ
ijassa-422	138	38	the	the	DET
ijassa-422	138	39	segments	segment	NOUN
ijassa-422	138	40	size	size	NOUN
ijassa-422	138	41	is	be	AUX
ijassa-422	138	42	large	large	ADJ
ijassa-422	138	43	enough	enough	ADV
ijassa-422	138	44	.	.	PUNCT
ijassa-422	139	1	after	after	ADP
ijassa-422	139	2	that	that	PRON
ijassa-422	139	3	,	,	PUNCT
ijassa-422	139	4	the	the	DET
ijassa-422	139	5	final	final	ADJ
ijassa-422	139	6	outcome	outcome	NOUN
ijassa-422	139	7	from	from	ADP
ijassa-422	139	8	each	each	DET
ijassa-422	139	9	market	market	NOUN
ijassa-422	139	10	segment	segment	NOUN
ijassa-422	139	11	will	will	AUX
ijassa-422	139	12	have	have	VERB
ijassa-422	139	13	an	an	DET
ijassa-422	139	14	average	average	ADJ
ijassa-422	139	15	value	value	NOUN
ijassa-422	139	16	for	for	ADP
ijassa-422	139	17	the	the	DET
ijassa-422	139	18	customers	customer	NOUN
ijassa-422	139	19	in	in	ADP
ijassa-422	139	20	that	that	DET
ijassa-422	139	21	segment	segment	NOUN
ijassa-422	139	22	and	and	CCONJ
ijassa-422	139	23	this	this	DET
ijassa-422	139	24	average	average	ADJ
ijassa-422	139	25	value	value	NOUN
ijassa-422	139	26	can	can	AUX
ijassa-422	139	27	be	be	AUX
ijassa-422	139	28	a	a	DET
ijassa-422	139	29	good	good	ADJ
ijassa-422	139	30	representative	representative	ADJ
ijassa-422	139	31	measure	measure	NOUN
ijassa-422	139	32	since	since	SCONJ
ijassa-422	139	33	its	its	PRON
ijassa-422	139	34	variation	variation	NOUN
ijassa-422	139	35	is	be	AUX
ijassa-422	139	36	under	under	ADP
ijassa-422	139	37	the	the	DET
ijassa-422	139	38	efb	efb	PROPN
ijassa-422	139	39	’s	’s	PART
ijassa-422	139	40	control	control	NOUN
ijassa-422	139	41	.	.	PUNCT
ijassa-422	139	42	”	"	PUNCT
ijassa-422	140	1	to	to	PART
ijassa-422	140	2	illustrate	illustrate	VERB
ijassa-422	140	3	the	the	DET
ijassa-422	140	4	above	above	ADJ
ijassa-422	140	5	statement	statement	NOUN
ijassa-422	140	6	,	,	PUNCT
ijassa-422	140	7	let	let	VERB
ijassa-422	140	8	us	we	PRON
ijassa-422	140	9	consider	consider	VERB
ijassa-422	140	10	a	a	DET
ijassa-422	140	11	simple	simple	ADJ
ijassa-422	140	12	example	example	NOUN
ijassa-422	140	13	.	.	PUNCT
ijassa-422	141	1	suppose	suppose	VERB
ijassa-422	141	2	that	that	SCONJ
ijassa-422	141	3	an	an	DET
ijassa-422	141	4	efb	efb	PROPN
ijassa-422	141	5	has	have	AUX
ijassa-422	141	6	classified	classify	VERB
ijassa-422	141	7	his	his	PRON
ijassa-422	141	8	customers	customer	NOUN
ijassa-422	141	9	according	accord	VERB
ijassa-422	141	10	to	to	ADP
ijassa-422	141	11	the	the	DET
ijassa-422	141	12	conventional	conventional	ADJ
ijassa-422	141	13	segmentation	segmentation	NOUN
ijassa-422	141	14	scheme	scheme	NOUN
ijassa-422	141	15	with	with	ADP
ijassa-422	141	16	respect	respect	NOUN
ijassa-422	141	17	to	to	ADP
ijassa-422	141	18	the	the	DET
ijassa-422	141	19	customers	customer	NOUN
ijassa-422	141	20	’	’	PART
ijassa-422	141	21	variables	variable	NOUN
ijassa-422	141	22	of	of	ADP
ijassa-422	141	23	location	location	NOUN
ijassa-422	141	24	,	,	PUNCT
ijassa-422	141	25	gender	gender	NOUN
ijassa-422	141	26	,	,	PUNCT
ijassa-422	141	27	age	age	NOUN
ijassa-422	141	28	and	and	CCONJ
ijassa-422	141	29	education	education	NOUN
ijassa-422	141	30	,	,	PUNCT
ijassa-422	141	31	and	and	CCONJ
ijassa-422	141	32	under	under	ADP
ijassa-422	141	33	a	a	DET
ijassa-422	141	34	constraint	constraint	NOUN
ijassa-422	141	35	on	on	ADP
ijassa-422	141	36	the	the	DET
ijassa-422	141	37	size	size	NOUN
ijassa-422	141	38	of	of	ADP
ijassa-422	141	39	each	each	DET
ijassa-422	141	40	segment	segment	NOUN
ijassa-422	141	41	.	.	PUNCT
ijassa-422	142	1	after	after	ADP
ijassa-422	142	2	this	this	DET
ijassa-422	142	3	segmentation	segmentation	NOUN
ijassa-422	142	4	scheme	scheme	NOUN
ijassa-422	142	5	,	,	PUNCT
ijassa-422	142	6	he	he	PRON
ijassa-422	142	7	has	have	AUX
ijassa-422	142	8	obtained	obtain	VERB
ijassa-422	142	9	different	different	ADJ
ijassa-422	142	10	market	market	NOUN
ijassa-422	142	11	segments	segment	NOUN
ijassa-422	142	12	.	.	PUNCT
ijassa-422	143	1	when	when	SCONJ
ijassa-422	143	2	the	the	DET
ijassa-422	143	3	efb	efb	PROPN
ijassa-422	143	4	looks	look	VERB
ijassa-422	143	5	deeply	deeply	ADV
ijassa-422	143	6	into	into	ADP
ijassa-422	143	7	each	each	DET
ijassa-422	143	8	obtained	obtain	VERB
ijassa-422	143	9	market	market	NOUN
ijassa-422	143	10	segment	segment	NOUN
ijassa-422	143	11	,	,	PUNCT
ijassa-422	143	12	he	he	PRON
ijassa-422	143	13	can	can	AUX
ijassa-422	143	14	identify	identify	VERB
ijassa-422	143	15	the	the	DET
ijassa-422	143	16	profit	profit	NOUN
ijassa-422	143	17	that	that	PRON
ijassa-422	143	18	has	have	AUX
ijassa-422	143	19	been	be	AUX
ijassa-422	143	20	generated	generate	VERB
ijassa-422	143	21	by	by	ADP
ijassa-422	143	22	each	each	DET
ijassa-422	143	23	customer	customer	NOUN
ijassa-422	143	24	inside	inside	ADP
ijassa-422	143	25	each	each	DET
ijassa-422	143	26	market	market	NOUN
ijassa-422	143	27	segment	segment	NOUN
ijassa-422	143	28	.	.	PUNCT
ijassa-422	144	1	he	he	PRON
ijassa-422	144	2	can	can	AUX
ijassa-422	144	3	then	then	ADV
ijassa-422	144	4	obtain	obtain	VERB
ijassa-422	144	5	the	the	DET
ijassa-422	144	6	average	average	ADJ
ijassa-422	144	7	profit	profit	NOUN
ijassa-422	144	8	and	and	CCONJ
ijassa-422	144	9	the	the	DET
ijassa-422	144	10	variance	variance	NOUN
ijassa-422	144	11	of	of	ADP
ijassa-422	144	12	profit	profit	NOUN
ijassa-422	144	13	generated	generate	VERB
ijassa-422	144	14	by	by	ADP
ijassa-422	144	15	all	all	DET
ijassa-422	144	16	the	the	DET
ijassa-422	144	17	members	member	NOUN
ijassa-422	144	18	in	in	ADP
ijassa-422	144	19	each	each	DET
ijassa-422	144	20	market	market	NOUN
ijassa-422	144	21	segment	segment	NOUN
ijassa-422	144	22	.	.	PUNCT
ijassa-422	145	1	for	for	ADP
ijassa-422	145	2	a	a	DET
ijassa-422	145	3	particular	particular	ADJ
ijassa-422	145	4	segment	segment	NOUN
ijassa-422	145	5	,	,	PUNCT
ijassa-422	145	6	if	if	SCONJ
ijassa-422	145	7	the	the	DET
ijassa-422	145	8	coefficient	coefficient	NOUN
ijassa-422	145	9	of	of	ADP
ijassa-422	145	10	variation	variation	NOUN
ijassa-422	145	11	of	of	ADP
ijassa-422	145	12	profit	profit	NOUN
ijassa-422	145	13	is	be	AUX
ijassa-422	145	14	larger	large	ADJ
ijassa-422	145	15	than	than	ADP
ijassa-422	145	16	a	a	DET
ijassa-422	145	17	certain	certain	ADJ
ijassa-422	145	18	threshold	threshold	NOUN
ijassa-422	145	19	(	(	PUNCT
ijassa-422	145	20	decided	decide	VERB
ijassa-422	145	21	by	by	ADP
ijassa-422	145	22	the	the	DET
ijassa-422	145	23	efb	efb	PROPN
ijassa-422	145	24	)	)	PUNCT
ijassa-422	145	25	,	,	PUNCT
ijassa-422	145	26	the	the	DET
ijassa-422	145	27	level	level	NOUN
ijassa-422	145	28	of	of	ADP
ijassa-422	145	29	uncertainty	uncertainty	NOUN
ijassa-422	145	30	of	of	ADP
ijassa-422	145	31	the	the	DET
ijassa-422	145	32	profit	profit	NOUN
ijassa-422	145	33	generated	generate	VERB
ijassa-422	145	34	by	by	ADP
ijassa-422	145	35	the	the	DET
ijassa-422	145	36	members	member	NOUN
ijassa-422	145	37	inside	inside	ADP
ijassa-422	145	38	this	this	DET
ijassa-422	145	39	market	market	NOUN
ijassa-422	145	40	segment	segment	NOUN
ijassa-422	145	41	is	be	AUX
ijassa-422	145	42	too	too	ADV
ijassa-422	145	43	large	large	ADJ
ijassa-422	145	44	.	.	PUNCT
ijassa-422	146	1	further	further	ADJ
ijassa-422	146	2	market	market	NOUN
ijassa-422	146	3	segmentation	segmentation	NOUN
ijassa-422	146	4	should	should	AUX
ijassa-422	146	5	be	be	AUX
ijassa-422	146	6	carried	carry	VERB
ijassa-422	146	7	out	out	ADP
ijassa-422	146	8	by	by	ADP
ijassa-422	146	9	adding	add	VERB
ijassa-422	146	10	another	another	DET
ijassa-422	146	11	attribute	attribute	NOUN
ijassa-422	146	12	(	(	PUNCT
ijassa-422	146	13	e.g.	e.g.	ADV
ijassa-422	146	14	the	the	DET
ijassa-422	146	15	purchear	purchear	ADJ
ijassa-422	146	16	frequency	frequency	NOUN
ijassa-422	146	17	of	of	ADP
ijassa-422	146	18	the	the	DET
ijassa-422	146	19	customers	customer	NOUN
ijassa-422	146	20	)	)	PUNCT
ijassa-422	146	21	.	.	PUNCT
ijassa-422	147	1	if	if	SCONJ
ijassa-422	147	2	the	the	DET
ijassa-422	147	3	coefficient	coefficient	NOUN
ijassa-422	147	4	of	of	ADP
ijassa-422	147	5	variation	variation	NOUN
ijassa-422	147	6	of	of	ADP
ijassa-422	147	7	profit	profit	NOUN
ijassa-422	147	8	is	be	AUX
ijassa-422	147	9	less	less	ADJ
ijassa-422	147	10	than	than	ADP
ijassa-422	147	11	a	a	DET
ijassa-422	147	12	certain	certain	ADJ
ijassa-422	147	13	threshold	threshold	NOUN
ijassa-422	147	14	(	(	PUNCT
ijassa-422	147	15	decided	decide	VERB
ijassa-422	147	16	by	by	ADP
ijassa-422	147	17	the	the	DET
ijassa-422	147	18	efb	efb	PROPN
ijassa-422	147	19	)	)	PUNCT
ijassa-422	147	20	,	,	PUNCT
ijassa-422	147	21	the	the	DET
ijassa-422	147	22	market	market	NOUN
ijassa-422	147	23	segmentation	segmentation	NOUN
ijassa-422	147	24	that	that	PRON
ijassa-422	147	25	has	have	AUX
ijassa-422	147	26	been	be	AUX
ijassa-422	147	27	done	do	VERB
ijassa-422	147	28	is	be	AUX
ijassa-422	147	29	good	good	ADJ
ijassa-422	147	30	enough	enough	ADV
ijassa-422	147	31	and	and	CCONJ
ijassa-422	147	32	the	the	DET
ijassa-422	147	33	efb	efb	PROPN
ijassa-422	147	34	can	can	AUX
ijassa-422	147	35	stick	stick	VERB
ijassa-422	147	36	with	with	ADP
ijassa-422	147	37	it	it	PRON
ijassa-422	147	38	.	.	PUNCT
ijassa-422	148	1	however	however	ADV
ijassa-422	148	2	,	,	PUNCT
ijassa-422	148	3	if	if	SCONJ
ijassa-422	148	4	the	the	DET
ijassa-422	148	5	coefficient	coefficient	NOUN
ijassa-422	148	6	of	of	ADP
ijassa-422	148	7	variation	variation	NOUN
ijassa-422	148	8	of	of	ADP
ijassa-422	148	9	profit	profit	NOUN
ijassa-422	148	10	is	be	AUX
ijassa-422	148	11	too	too	ADV
ijassa-422	148	12	large	large	ADJ
ijassa-422	148	13	but	but	CCONJ
ijassa-422	148	14	the	the	DET
ijassa-422	148	15	market	market	NOUN
ijassa-422	148	16	segments	segment	NOUN
ijassa-422	148	17	size	size	NOUN
ijassa-422	148	18	is	be	AUX
ijassa-422	148	19	also	also	ADV
ijassa-422	148	20	relatively	relatively	ADV
ijassa-422	148	21	small	small	ADJ
ijassa-422	148	22	,	,	PUNCT
ijassa-422	148	23	further	further	ADJ
ijassa-422	148	24	market	market	NOUN
ijassa-422	148	25	segmentation	segmentation	NOUN
ijassa-422	148	26	should	should	AUX
ijassa-422	148	27	not	not	PART
ijassa-422	148	28	be	be	AUX
ijassa-422	148	29	carried	carry	VERB
ijassa-422	148	30	out	out	ADP
ijassa-422	148	31	.	.	PUNCT
ijassa-422	149	1	in	in	ADP
ijassa-422	149	2	this	this	DET
ijassa-422	149	3	case	case	NOUN
ijassa-422	149	4	,	,	PUNCT
ijassa-422	149	5	the	the	DET
ijassa-422	149	6	efb	efb	PROPN
ijassa-422	149	7	needs	need	VERB
ijassa-422	149	8	to	to	PART
ijassa-422	149	9	reconsider	reconsider	VERB
ijassa-422	149	10	carrying	carry	VERB
ijassa-422	149	11	out	out	ADP
ijassa-422	149	12	the	the	DET
ijassa-422	149	13	market	market	NOUN
ijassa-422	149	14	tsan	tsan	NOUN
ijassa-422	149	15	ming	ming	NOUN
ijassa-422	149	16	choi	choi	NOUN
ijassa-422	149	17	:	:	PUNCT
ijassa-422	149	18	e	e	X
ijassa-422	149	19	-	-	NOUN
ijassa-422	149	20	market	market	ADJ
ijassa-422	149	21	segmentation	segmentation	NOUN
ijassa-422	149	22	for	for	ADP
ijassa-422	149	23	internet	internet	NOUN
ijassa-422	149	24	-	-	PUNCT
ijassa-422	149	25	mediated	mediate	VERB
ijassa-422	149	26	fashion	fashion	NOUN
ijassa-422	149	27	brands	brand	NOUN
ijassa-422	149	28	...	...	PUNCT
ijassa-422	149	29	174	174	NUM
ijassa-422	149	30	segmentation	segmentation	NOUN
ijassa-422	149	31	in	in	ADP
ijassa-422	149	32	another	another	DET
ijassa-422	149	33	way	way	NOUN
ijassa-422	149	34	with	with	ADP
ijassa-422	149	35	consideration	consideration	NOUN
ijassa-422	149	36	of	of	ADP
ijassa-422	149	37	other	other	ADJ
ijassa-422	149	38	variables	variable	NOUN
ijassa-422	149	39	at	at	ADP
ijassa-422	149	40	the	the	DET
ijassa-422	149	41	very	very	ADJ
ijassa-422	149	42	beginning	beginning	NOUN
ijassa-422	149	43	.	.	PUNCT
ijassa-422	150	1	we	we	PRON
ijassa-422	150	2	summarize	summarize	VERB
ijassa-422	150	3	this	this	DET
ijassa-422	150	4	approach	approach	NOUN
ijassa-422	150	5	in	in	ADP
ijassa-422	150	6	the	the	DET
ijassa-422	150	7	following	follow	VERB
ijassa-422	150	8	proposition	proposition	NOUN
ijassa-422	150	9	.	.	PUNCT
ijassa-422	151	1	proposition	proposition	NOUN
ijassa-422	151	2	1	1	NUM
ijassa-422	151	3	.	.	PUNCT
ijassa-422	152	1	the	the	DET
ijassa-422	152	2	e	e	NOUN
ijassa-422	152	3	-	-	ADJ
ijassa-422	152	4	market	market	ADJ
ijassa-422	152	5	segmentation	segmentation	NOUN
ijassa-422	152	6	scheme	scheme	NOUN
ijassa-422	152	7	for	for	ADP
ijassa-422	152	8	estimating	estimate	VERB
ijassa-422	152	9	the	the	DET
ijassa-422	152	10	advertisement	advertisement	NOUN
ijassa-422	152	11	budget	budget	NOUN
ijassa-422	152	12	can	can	AUX
ijassa-422	152	13	be	be	AUX
ijassa-422	152	14	stopped	stop	VERB
ijassa-422	152	15	when	when	SCONJ
ijassa-422	152	16	the	the	DET
ijassa-422	152	17	coefficient	coefficient	NOUN
ijassa-422	152	18	of	of	ADP
ijassa-422	152	19	variation	variation	NOUN
ijassa-422	152	20	of	of	ADP
ijassa-422	152	21	profit	profit	NOUN
ijassa-422	152	22	generated	generate	VERB
ijassa-422	152	23	by	by	ADP
ijassa-422	152	24	the	the	DET
ijassa-422	152	25	members	member	NOUN
ijassa-422	152	26	of	of	ADP
ijassa-422	152	27	that	that	DET
ijassa-422	152	28	segment	segment	NOUN
ijassa-422	152	29	is	be	AUX
ijassa-422	152	30	less	less	ADJ
ijassa-422	152	31	than	than	ADP
ijassa-422	152	32	a	a	DET
ijassa-422	152	33	threshold	threshold	NOUN
ijassa-422	152	34	α	α	NOUN
ijassa-422	152	35	.	.	PUNCT
ijassa-422	153	1	if	if	SCONJ
ijassa-422	153	2	the	the	DET
ijassa-422	153	3	coefficient	coefficient	NOUN
ijassa-422	153	4	of	of	ADP
ijassa-422	153	5	variation	variation	NOUN
ijassa-422	153	6	of	of	ADP
ijassa-422	153	7	profit	profit	NOUN
ijassa-422	153	8	is	be	AUX
ijassa-422	153	9	larger	large	ADJ
ijassa-422	153	10	than	than	ADP
ijassa-422	153	11	α	α	NOUN
ijassa-422	153	12	,	,	PUNCT
ijassa-422	153	13	then	then	ADV
ijassa-422	153	14	further	further	ADJ
ijassa-422	153	15	segmentation	segmentation	NOUN
ijassa-422	153	16	or	or	CCONJ
ijassa-422	153	17	re	re	NOUN
ijassa-422	153	18	-	-	NOUN
ijassa-422	153	19	segmentation	segmentation	NOUN
ijassa-422	153	20	is	be	AUX
ijassa-422	153	21	needed	need	VERB
ijassa-422	153	22	.	.	PUNCT
ijassa-422	154	1	to	to	PART
ijassa-422	154	2	give	give	VERB
ijassa-422	154	3	a	a	DET
ijassa-422	154	4	better	well	ADJ
ijassa-422	154	5	picture	picture	NOUN
ijassa-422	154	6	of	of	ADP
ijassa-422	154	7	the	the	DET
ijassa-422	154	8	proposed	propose	VERB
ijassa-422	154	9	decision	decision	NOUN
ijassa-422	154	10	model	model	NOUN
ijassa-422	154	11	in	in	ADP
ijassa-422	154	12	proposition	proposition	NOUN
ijassa-422	154	13	1	1	NUM
ijassa-422	154	14	,	,	PUNCT
ijassa-422	154	15	let	let	VERB
ijassa-422	154	16	us	we	PRON
ijassa-422	154	17	have	have	VERB
ijassa-422	154	18	an	an	DET
ijassa-422	154	19	illustrative	illustrative	ADJ
ijassa-422	154	20	numerical	numerical	ADJ
ijassa-422	154	21	example	example	NOUN
ijassa-422	154	22	below	below	ADV
ijassa-422	154	23	.	.	PUNCT
ijassa-422	155	1	example	example	NOUN
ijassa-422	156	1	1	1	NUM
ijassa-422	156	2	.	.	PUNCT
ijassa-422	156	3	an	an	DET
ijassa-422	156	4	efb	efb	PROPN
ijassa-422	156	5	has	have	AUX
ijassa-422	156	6	performed	perform	VERB
ijassa-422	156	7	a	a	DET
ijassa-422	156	8	market	market	NOUN
ijassa-422	156	9	segmentation	segmentation	NOUN
ijassa-422	156	10	scheme	scheme	NOUN
ijassa-422	156	11	by	by	ADP
ijassa-422	156	12	using	use	VERB
ijassa-422	156	13	the	the	DET
ijassa-422	156	14	conventional	conventional	ADJ
ijassa-422	156	15	variables	variable	NOUN
ijassa-422	156	16	of	of	ADP
ijassa-422	156	17	city	city	NOUN
ijassa-422	156	18	,	,	PUNCT
ijassa-422	156	19	gender	gender	NOUN
ijassa-422	156	20	and	and	CCONJ
ijassa-422	156	21	age	age	NOUN
ijassa-422	156	22	and	and	CCONJ
ijassa-422	156	23	identified	identify	VERB
ijassa-422	156	24	18	18	NUM
ijassa-422	156	25	e	e	NOUN
ijassa-422	156	26	-	-	NOUN
ijassa-422	156	27	market	market	ADJ
ijassa-422	156	28	segments	segment	NOUN
ijassa-422	156	29	.	.	PUNCT
ijassa-422	157	1	suppose	suppose	VERB
ijassa-422	157	2	that	that	SCONJ
ijassa-422	157	3	this	this	DET
ijassa-422	157	4	efb	efb	PROPN
ijassa-422	157	5	looks	look	VERB
ijassa-422	157	6	into	into	ADP
ijassa-422	157	7	two	two	NUM
ijassa-422	157	8	distinct	distinct	ADJ
ijassa-422	157	9	segments	segment	NOUN
ijassa-422	157	10	:	:	PUNCT
ijassa-422	157	11	segment	segment	NOUN
ijassa-422	157	12	1	1	NUM
ijassa-422	157	13	and	and	CCONJ
ijassa-422	157	14	segment	segment	NOUN
ijassa-422	157	15	2	2	NUM
ijassa-422	157	16	,	,	PUNCT
ijassa-422	157	17	where	where	SCONJ
ijassa-422	157	18	segment	segment	NOUN
ijassa-422	157	19	1	1	NUM
ijassa-422	157	20	refers	refer	VERB
ijassa-422	157	21	to	to	ADP
ijassa-422	157	22	the	the	DET
ijassa-422	157	23	group	group	NOUN
ijassa-422	157	24	of	of	ADP
ijassa-422	157	25	customers	customer	NOUN
ijassa-422	157	26	who	who	PRON
ijassa-422	157	27	live	live	VERB
ijassa-422	157	28	in	in	ADP
ijassa-422	157	29	city	city	NOUN
ijassa-422	157	30	1	1	NUM
ijassa-422	157	31	,	,	PUNCT
ijassa-422	157	32	male	male	NOUN
ijassa-422	157	33	,	,	PUNCT
ijassa-422	157	34	and	and	CCONJ
ijassa-422	157	35	aged	age	VERB
ijassa-422	157	36	between	between	ADP
ijassa-422	157	37	22	22	NUM
ijassa-422	157	38	-	-	SYM
ijassa-422	157	39	25	25	NUM
ijassa-422	157	40	,	,	PUNCT
ijassa-422	157	41	and	and	CCONJ
ijassa-422	157	42	segment	segment	NOUN
ijassa-422	157	43	2	2	NUM
ijassa-422	157	44	refers	refer	VERB
ijassa-422	157	45	to	to	ADP
ijassa-422	157	46	the	the	DET
ijassa-422	157	47	group	group	NOUN
ijassa-422	157	48	of	of	ADP
ijassa-422	157	49	customers	customer	NOUN
ijassa-422	157	50	who	who	PRON
ijassa-422	157	51	live	live	VERB
ijassa-422	157	52	in	in	ADP
ijassa-422	157	53	city	city	NOUN
ijassa-422	157	54	2	2	NUM
ijassa-422	157	55	,	,	PUNCT
ijassa-422	157	56	female	female	NOUN
ijassa-422	157	57	,	,	PUNCT
ijassa-422	157	58	and	and	CCONJ
ijassa-422	157	59	aged	age	VERB
ijassa-422	157	60	between	between	ADP
ijassa-422	157	61	18	18	NUM
ijassa-422	157	62	-	-	SYM
ijassa-422	157	63	21	21	NUM
ijassa-422	157	64	.	.	PUNCT
ijassa-422	158	1	the	the	DET
ijassa-422	158	2	desirable	desirable	ADJ
ijassa-422	158	3	minimum	minimum	ADJ
ijassa-422	158	4	size	size	NOUN
ijassa-422	158	5	of	of	ADP
ijassa-422	158	6	each	each	DET
ijassa-422	158	7	segment	segment	NOUN
ijassa-422	158	8	is	be	AUX
ijassa-422	158	9	500	500	NUM
ijassa-422	158	10	.	.	PUNCT
ijassa-422	159	1	for	for	ADP
ijassa-422	159	2	segment	segment	NOUN
ijassa-422	159	3	1	1	NUM
ijassa-422	159	4	,	,	PUNCT
ijassa-422	159	5	there	there	PRON
ijassa-422	159	6	are	be	VERB
ijassa-422	159	7	1600	1600	NUM
ijassa-422	159	8	customers	customer	NOUN
ijassa-422	159	9	and	and	CCONJ
ijassa-422	159	10	for	for	ADP
ijassa-422	159	11	segment	segment	NOUN
ijassa-422	159	12	2	2	NUM
ijassa-422	159	13	,	,	PUNCT
ijassa-422	159	14	there	there	PRON
ijassa-422	159	15	are	be	VERB
ijassa-422	159	16	850	850	NUM
ijassa-422	159	17	customers	customer	NOUN
ijassa-422	159	18	.	.	PUNCT
ijassa-422	160	1	the	the	DET
ijassa-422	160	2	profit	profit	NOUN
ijassa-422	160	3	generated	generate	VERB
ijassa-422	160	4	by	by	ADP
ijassa-422	160	5	each	each	DET
ijassa-422	160	6	one	one	NUM
ijassa-422	160	7	of	of	ADP
ijassa-422	160	8	the	the	DET
ijassa-422	160	9	customers	customer	NOUN
ijassa-422	160	10	can	can	AUX
ijassa-422	160	11	be	be	AUX
ijassa-422	160	12	found	find	VERB
ijassa-422	160	13	from	from	ADP
ijassa-422	160	14	the	the	DET
ijassa-422	160	15	efb	efb	PROPN
ijassa-422	160	16	’s	’s	PART
ijassa-422	160	17	database	database	NOUN
ijassa-422	160	18	.	.	PUNCT
ijassa-422	161	1	when	when	SCONJ
ijassa-422	161	2	the	the	DET
ijassa-422	161	3	efb	efb	PROPN
ijassa-422	161	4	calculates	calculate	VERB
ijassa-422	161	5	the	the	DET
ijassa-422	161	6	average	average	ADJ
ijassa-422	161	7	profit	profit	NOUN
ijassa-422	161	8	per	per	ADP
ijassa-422	161	9	head	head	NOUN
ijassa-422	161	10	(	(	PUNCT
ijassa-422	161	11	ap	ap	PROPN
ijassa-422	161	12	)	)	PUNCT
ijassa-422	161	13	,	,	PUNCT
ijassa-422	161	14	variance	variance	NOUN
ijassa-422	161	15	of	of	ADP
ijassa-422	161	16	profit	profit	NOUN
ijassa-422	161	17	(	(	PUNCT
ijassa-422	161	18	vp	vp	NOUN
ijassa-422	161	19	)	)	PUNCT
ijassa-422	161	20	,	,	PUNCT
ijassa-422	161	21	standard	standard	ADJ
ijassa-422	161	22	deviation	deviation	NOUN
ijassa-422	161	23	of	of	ADP
ijassa-422	161	24	profit	profit	NOUN
ijassa-422	161	25	(	(	PUNCT
ijassa-422	161	26	sdp	sdp	NOUN
ijassa-422	161	27	)	)	PUNCT
ijassa-422	161	28	,	,	PUNCT
ijassa-422	161	29	and	and	CCONJ
ijassa-422	161	30	coefficient	coefficient	NOUN
ijassa-422	161	31	of	of	ADP
ijassa-422	161	32	variation	variation	NOUN
ijassa-422	161	33	of	of	ADP
ijassa-422	161	34	profit	profit	NOUN
ijassa-422	161	35	(	(	PUNCT
ijassa-422	161	36	cvp	cvp	NOUN
ijassa-422	161	37	)	)	PUNCT
ijassa-422	161	38	generated	generate	VERB
ijassa-422	161	39	by	by	ADP
ijassa-422	161	40	the	the	DET
ijassa-422	161	41	members	member	NOUN
ijassa-422	161	42	of	of	ADP
ijassa-422	161	43	each	each	DET
ijassa-422	161	44	segment	segment	NOUN
ijassa-422	161	45	,	,	PUNCT
ijassa-422	161	46	he	he	PRON
ijassa-422	161	47	has	have	VERB
ijassa-422	161	48	the	the	DET
ijassa-422	161	49	following	follow	VERB
ijassa-422	161	50	results	result	NOUN
ijassa-422	161	51	,	,	PUNCT
ijassa-422	161	52	table	table	NOUN
ijassa-422	161	53	1.1	1.1	NUM
ijassa-422	161	54	example	example	NOUN
ijassa-422	161	55	1	1	NUM
ijassa-422	161	56	segment	segment	NOUN
ijassa-422	161	57	1	1	NUM
ijassa-422	161	58	segment	segment	NOUN
ijassa-422	161	59	2	2	NUM
ijassa-422	161	60	average	average	ADJ
ijassa-422	161	61	profit	profit	NOUN
ijassa-422	161	62	(	(	PUNCT
ijassa-422	161	63	in	in	ADP
ijassa-422	161	64	$	$	SYM
ijassa-422	161	65	)	)	PUNCT
ijassa-422	161	66	50	50	NUM
ijassa-422	161	67	180	180	NUM
ijassa-422	161	68	variance	variance	NOUN
ijassa-422	161	69	of	of	ADP
ijassa-422	161	70	profit	profit	NOUN
ijassa-422	161	71	(	(	PUNCT
ijassa-422	161	72	in	in	ADP
ijassa-422	161	73	$	$	SYM
ijassa-422	161	74	2	2	NUM
ijassa-422	161	75	)	)	PUNCT
ijassa-422	161	76	352	352	NUM
ijassa-422	161	77	802	802	NUM
ijassa-422	161	78	standard	standard	ADJ
ijassa-422	161	79	deviation	deviation	NOUN
ijassa-422	161	80	of	of	ADP
ijassa-422	161	81	profit	profit	NOUN
ijassa-422	161	82	(	(	PUNCT
ijassa-422	161	83	in	in	ADP
ijassa-422	161	84	$	$	SYM
ijassa-422	161	85	)	)	PUNCT
ijassa-422	161	86	35	35	NUM
ijassa-422	161	87	80	80	NUM
ijassa-422	161	88	coefficient	coefficient	NOUN
ijassa-422	161	89	of	of	ADP
ijassa-422	161	90	variation	variation	NOUN
ijassa-422	161	91	of	of	ADP
ijassa-422	161	92	profit	profit	NOUN
ijassa-422	161	93	0.70	0.70	NUM
ijassa-422	161	94	0.44	0.44	NUM
ijassa-422	161	95	obviously	obviously	ADV
ijassa-422	161	96	,	,	PUNCT
ijassa-422	161	97	even	even	ADV
ijassa-422	161	98	though	though	SCONJ
ijassa-422	161	99	the	the	DET
ijassa-422	161	100	vp	vp	PROPN
ijassa-422	161	101	of	of	ADP
ijassa-422	161	102	the	the	DET
ijassa-422	161	103	members	member	NOUN
ijassa-422	161	104	in	in	ADP
ijassa-422	161	105	segment	segment	NOUN
ijassa-422	161	106	1	1	NUM
ijassa-422	161	107	is	be	AUX
ijassa-422	161	108	smaller	small	ADJ
ijassa-422	161	109	than	than	ADP
ijassa-422	161	110	the	the	DET
ijassa-422	161	111	members	member	NOUN
ijassa-422	161	112	in	in	ADP
ijassa-422	161	113	segment	segment	NOUN
ijassa-422	161	114	2	2	NUM
ijassa-422	161	115	,	,	PUNCT
ijassa-422	161	116	the	the	DET
ijassa-422	161	117	cvp	cvp	NOUN
ijassa-422	161	118	is	be	AUX
ijassa-422	161	119	much	much	ADV
ijassa-422	161	120	larger	large	ADJ
ijassa-422	161	121	.	.	PUNCT
ijassa-422	162	1	in	in	ADP
ijassa-422	162	2	fact	fact	NOUN
ijassa-422	162	3	,	,	PUNCT
ijassa-422	162	4	the	the	DET
ijassa-422	162	5	profit	profit	NOUN
ijassa-422	162	6	uncertainty	uncertainty	NOUN
ijassa-422	162	7	for	for	ADP
ijassa-422	162	8	segment	segment	NOUN
ijassa-422	162	9	1	1	NUM
ijassa-422	162	10	is	be	AUX
ijassa-422	162	11	too	too	ADV
ijassa-422	162	12	large	large	ADJ
ijassa-422	162	13	to	to	PART
ijassa-422	162	14	be	be	AUX
ijassa-422	162	15	ignored	ignore	VERB
ijassa-422	162	16	.	.	PUNCT
ijassa-422	163	1	thus	thus	ADV
ijassa-422	163	2	,	,	PUNCT
ijassa-422	163	3	if	if	SCONJ
ijassa-422	163	4	the	the	DET
ijassa-422	163	5	precision	precision	NOUN
ijassa-422	163	6	threshold	threshold	NOUN
ijassa-422	163	7	of	of	ADP
ijassa-422	163	8	the	the	DET
ijassa-422	163	9	efb	efb	PROPN
ijassa-422	163	10	(	(	PUNCT
ijassa-422	163	11	α	α	NOUN
ijassa-422	163	12	)	)	PUNCT
ijassa-422	163	13	is	be	AUX
ijassa-422	163	14	0.5	0.5	NUM
ijassa-422	163	15	,	,	PUNCT
ijassa-422	163	16	then	then	ADV
ijassa-422	163	17	the	the	DET
ijassa-422	163	18	e	e	NOUN
ijassa-422	163	19	-	-	NOUN
ijassa-422	163	20	market	market	ADJ
ijassa-422	163	21	segmentation	segmentation	NOUN
ijassa-422	163	22	for	for	ADP
ijassa-422	163	23	segment	segment	NOUN
ijassa-422	163	24	2	2	NUM
ijassa-422	163	25	is	be	AUX
ijassa-422	163	26	good	good	ADJ
ijassa-422	163	27	enough	enough	ADV
ijassa-422	163	28	because	because	SCONJ
ijassa-422	163	29	its	its	PRON
ijassa-422	163	30	cvp	cvp	NOUN
ijassa-422	163	31	is	be	AUX
ijassa-422	163	32	less	less	ADJ
ijassa-422	163	33	than	than	ADP
ijassa-422	163	34	0.5	0.5	NUM
ijassa-422	163	35	.	.	PUNCT
ijassa-422	164	1	however	however	ADV
ijassa-422	164	2	,	,	PUNCT
ijassa-422	164	3	the	the	DET
ijassa-422	164	4	e	e	NOUN
ijassa-422	164	5	-	-	NOUN
ijassa-422	164	6	market	market	ADJ
ijassa-422	164	7	segmentation	segmentation	NOUN
ijassa-422	164	8	for	for	ADP
ijassa-422	164	9	segment	segment	NOUN
ijassa-422	164	10	1	1	NUM
ijassa-422	164	11	is	be	AUX
ijassa-422	164	12	not	not	PART
ijassa-422	164	13	good	good	ADJ
ijassa-422	164	14	enough	enough	ADV
ijassa-422	164	15	because	because	SCONJ
ijassa-422	164	16	segment	segment	NOUN
ijassa-422	164	17	1	1	PROPN
ijassa-422	164	18	’s	’s	PART
ijassa-422	164	19	cvp	cvp	NOUN
ijassa-422	164	20	is	be	AUX
ijassa-422	164	21	larger	large	ADJ
ijassa-422	164	22	than	than	ADP
ijassa-422	164	23	α	α	X
ijassa-422	164	24	.	.	PUNCT
ijassa-422	165	1	since	since	SCONJ
ijassa-422	165	2	the	the	DET
ijassa-422	165	3	size	size	NOUN
ijassa-422	165	4	of	of	ADP
ijassa-422	165	5	this	this	DET
ijassa-422	165	6	segment	segment	NOUN
ijassa-422	165	7	is	be	AUX
ijassa-422	165	8	1600	1600	NUM
ijassa-422	165	9	and	and	CCONJ
ijassa-422	165	10	the	the	DET
ijassa-422	165	11	minimum	minimum	ADJ
ijassa-422	165	12	segment	segment	NOUN
ijassa-422	165	13	size	size	NOUN
ijassa-422	165	14	is	be	AUX
ijassa-422	165	15	500	500	NUM
ijassa-422	165	16	,	,	PUNCT
ijassa-422	165	17	the	the	DET
ijassa-422	165	18	efb	efb	PROPN
ijassa-422	165	19	can	can	AUX
ijassa-422	165	20	consider	consider	VERB
ijassa-422	165	21	carrying	carry	VERB
ijassa-422	165	22	out	out	ADP
ijassa-422	165	23	further	further	ADJ
ijassa-422	165	24	segmentation	segmentation	NOUN
ijassa-422	165	25	on	on	ADP
ijassa-422	165	26	segment	segment	NOUN
ijassa-422	165	27	1	1	NUM
ijassa-422	165	28	by	by	ADP
ijassa-422	165	29	using	use	VERB
ijassa-422	165	30	another	another	DET
ijassa-422	165	31	classification	classification	NOUN
ijassa-422	165	32	variable	variable	NOUN
ijassa-422	165	33	.	.	PUNCT
ijassa-422	166	1	after	after	ADP
ijassa-422	166	2	the	the	DET
ijassa-422	166	3	e	e	NOUN
ijassa-422	166	4	-	-	ADJ
ijassa-422	166	5	market	market	ADJ
ijassa-422	166	6	segmentation	segmentation	NOUN
ijassa-422	166	7	scheme	scheme	NOUN
ijassa-422	166	8	with	with	ADP
ijassa-422	166	9	the	the	DET
ijassa-422	166	10	precision	precision	NOUN
ijassa-422	166	11	control	control	NOUN
ijassa-422	166	12	over	over	ADP
ijassa-422	166	13	the	the	DET
ijassa-422	166	14	profit	profit	NOUN
ijassa-422	166	15	generated	generate	VERB
ijassa-422	166	16	by	by	ADP
ijassa-422	166	17	the	the	DET
ijassa-422	166	18	members	member	NOUN
ijassa-422	166	19	of	of	ADP
ijassa-422	166	20	each	each	DET
ijassa-422	166	21	segment	segment	NOUN
ijassa-422	166	22	,	,	PUNCT
ijassa-422	166	23	the	the	DET
ijassa-422	166	24	efb	efb	PROPN
ijassa-422	166	25	can	can	AUX
ijassa-422	166	26	make	make	VERB
ijassa-422	166	27	use	use	NOUN
ijassa-422	166	28	of	of	ADP
ijassa-422	166	29	the	the	DET
ijassa-422	166	30	estimated	estimate	VERB
ijassa-422	166	31	average	average	ADJ
ijassa-422	166	32	profit	profit	NOUN
ijassa-422	166	33	for	for	ADP
ijassa-422	166	34	each	each	DET
ijassa-422	166	35	segment	segment	NOUN
ijassa-422	166	36	as	as	ADP
ijassa-422	166	37	an	an	DET
ijassa-422	166	38	indicator	indicator	NOUN
ijassa-422	166	39	to	to	PART
ijassa-422	166	40	decide	decide	VERB
ijassa-422	166	41	the	the	DET
ijassa-422	166	42	175	175	NUM
ijassa-422	166	43	advances	advance	NOUN
ijassa-422	166	44	in	in	ADP
ijassa-422	166	45	systems	system	NOUN
ijassa-422	166	46	science	science	NOUN
ijassa-422	166	47	and	and	CCONJ
ijassa-422	166	48	applications	application	NOUN
ijassa-422	166	49	(	(	PUNCT
ijassa-422	166	50	2013	2013	NUM
ijassa-422	166	51	)	)	PUNCT
ijassa-422	166	52	vol.13	vol.13	NOUN
ijassa-422	166	53	no.2	no.2	PROPN
ijassa-422	166	54	amount	amount	NOUN
ijassa-422	166	55	of	of	ADP
ijassa-422	166	56	budget	budget	NOUN
ijassa-422	166	57	for	for	ADP
ijassa-422	166	58	advertisement	advertisement	NOUN
ijassa-422	166	59	on	on	ADP
ijassa-422	166	60	each	each	DET
ijassa-422	166	61	segment	segment	NOUN
ijassa-422	166	62	.	.	PUNCT
ijassa-422	167	1	in	in	ADP
ijassa-422	167	2	this	this	DET
ijassa-422	167	3	example	example	NOUN
ijassa-422	167	4	,	,	PUNCT
ijassa-422	167	5	the	the	DET
ijassa-422	167	6	value	value	NOUN
ijassa-422	167	7	for	for	ADP
ijassa-422	167	8	each	each	DET
ijassa-422	167	9	customer	customer	NOUN
ijassa-422	167	10	in	in	ADP
ijassa-422	167	11	segment	segment	NOUN
ijassa-422	167	12	2	2	NUM
ijassa-422	167	13	is	be	AUX
ijassa-422	167	14	$	$	SYM
ijassa-422	167	15	180	180	NUM
ijassa-422	167	16	and	and	CCONJ
ijassa-422	167	17	a	a	DET
ijassa-422	167	18	reasonable	reasonable	ADJ
ijassa-422	167	19	budget	budget	NOUN
ijassa-422	167	20	(	(	PUNCT
ijassa-422	167	21	say	say	VERB
ijassa-422	167	22	$	$	SYM
ijassa-422	167	23	100	100	NUM
ijassa-422	167	24	per	per	ADP
ijassa-422	167	25	head	head	NOUN
ijassa-422	167	26	)	)	PUNCT
ijassa-422	167	27	for	for	ADP
ijassa-422	167	28	advertising	advertising	NOUN
ijassa-422	167	29	towards	towards	ADP
ijassa-422	167	30	customers	customer	NOUN
ijassa-422	167	31	in	in	ADP
ijassa-422	167	32	this	this	DET
ijassa-422	167	33	market	market	NOUN
ijassa-422	167	34	segment	segment	NOUN
ijassa-422	167	35	can	can	AUX
ijassa-422	167	36	hence	hence	ADV
ijassa-422	167	37	be	be	AUX
ijassa-422	167	38	estimated	estimate	VERB
ijassa-422	167	39	.	.	PUNCT
ijassa-422	168	1	as	as	SCONJ
ijassa-422	168	2	summarized	summarize	VERB
ijassa-422	168	3	in	in	ADP
ijassa-422	168	4	proposition	proposition	NOUN
ijassa-422	168	5	1	1	NUM
ijassa-422	168	6	and	and	CCONJ
ijassa-422	168	7	illustrated	illustrate	VERB
ijassa-422	168	8	by	by	ADP
ijassa-422	168	9	example	example	NOUN
ijassa-422	168	10	1	1	NUM
ijassa-422	168	11	,	,	PUNCT
ijassa-422	168	12	we	we	PRON
ijassa-422	168	13	can	can	AUX
ijassa-422	168	14	see	see	VERB
ijassa-422	168	15	that	that	SCONJ
ijassa-422	168	16	a	a	DET
ijassa-422	168	17	decision	decision	NOUN
ijassa-422	168	18	model	model	NOUN
ijassa-422	168	19	which	which	PRON
ijassa-422	168	20	provided	provide	VERB
ijassa-422	168	21	a	a	DET
ijassa-422	168	22	tailor	tailor	NOUN
ijassa-422	168	23	-	-	PUNCT
ijassa-422	168	24	made	make	VERB
ijassa-422	168	25	stopping	stopping	NOUN
ijassa-422	168	26	condition	condition	NOUN
ijassa-422	168	27	for	for	ADP
ijassa-422	168	28	the	the	DET
ijassa-422	168	29	e	e	NOUN
ijassa-422	168	30	-	-	ADJ
ijassa-422	168	31	market	market	ADJ
ijassa-422	168	32	segmentation	segmentation	NOUN
ijassa-422	168	33	process	process	NOUN
ijassa-422	168	34	has	have	AUX
ijassa-422	168	35	been	be	AUX
ijassa-422	168	36	proposed	propose	VERB
ijassa-422	168	37	.	.	PUNCT
ijassa-422	169	1	as	as	SCONJ
ijassa-422	169	2	we	we	PRON
ijassa-422	169	3	mentioned	mention	VERB
ijassa-422	169	4	earlier	early	ADV
ijassa-422	169	5	,	,	PUNCT
ijassa-422	169	6	advertisement	advertisement	NOUN
ijassa-422	169	7	for	for	ADP
ijassa-422	169	8	e	e	NOUN
ijassa-422	169	9	-	-	NOUN
ijassa-422	169	10	commerce	commerce	NOUN
ijassa-422	169	11	can	can	AUX
ijassa-422	169	12	be	be	AUX
ijassa-422	169	13	very	very	ADV
ijassa-422	169	14	expensive	expensive	ADJ
ijassa-422	169	15	.	.	PUNCT
ijassa-422	170	1	nowadays	nowadays	ADV
ijassa-422	170	2	,	,	PUNCT
ijassa-422	170	3	on	on	ADP
ijassa-422	170	4	-	-	PUNCT
ijassa-422	170	5	site	site	NOUN
ijassa-422	170	6	banner	banner	NOUN
ijassa-422	170	7	,	,	PUNCT
ijassa-422	170	8	pup	pup	ADJ
ijassa-422	170	9	-	-	PUNCT
ijassa-422	170	10	up	up	ADP
ijassa-422	170	11	screen	screen	NOUN
ijassa-422	170	12	,	,	PUNCT
ijassa-422	170	13	emailing	emailing	NOUN
ijassa-422	170	14	,	,	PUNCT
ijassa-422	170	15	affiliate	affiliate	NOUN
ijassa-422	170	16	program	program	NOUN
ijassa-422	170	17	,	,	PUNCT
ijassa-422	170	18	tv	tv	NOUN
ijassa-422	170	19	and	and	CCONJ
ijassa-422	170	20	radio	radio	NOUN
ijassa-422	170	21	commercials	commercial	NOUN
ijassa-422	170	22	,	,	PUNCT
ijassa-422	170	23	etc	etc	X
ijassa-422	170	24	are	be	AUX
ijassa-422	170	25	all	all	ADV
ijassa-422	170	26	popular	popular	ADJ
ijassa-422	170	27	means	mean	NOUN
ijassa-422	170	28	of	of	ADP
ijassa-422	170	29	advertisement	advertisement	NOUN
ijassa-422	170	30	.	.	PUNCT
ijassa-422	171	1	however	however	ADV
ijassa-422	171	2	,	,	PUNCT
ijassa-422	171	3	obviously	obviously	ADV
ijassa-422	171	4	,	,	PUNCT
ijassa-422	171	5	different	different	ADJ
ijassa-422	171	6	means	mean	NOUN
ijassa-422	171	7	of	of	ADP
ijassa-422	171	8	advertisement	advertisement	NOUN
ijassa-422	171	9	carry	carry	VERB
ijassa-422	171	10	different	different	ADJ
ijassa-422	171	11	costs	cost	NOUN
ijassa-422	171	12	.	.	PUNCT
ijassa-422	172	1	as	as	ADP
ijassa-422	172	2	a	a	DET
ijassa-422	172	3	result	result	NOUN
ijassa-422	172	4	,	,	PUNCT
ijassa-422	172	5	it	it	PRON
ijassa-422	172	6	is	be	AUX
ijassa-422	172	7	a	a	DET
ijassa-422	172	8	wise	wise	ADJ
ijassa-422	172	9	decision	decision	NOUN
ijassa-422	172	10	to	to	PART
ijassa-422	172	11	decide	decide	VERB
ijassa-422	172	12	the	the	DET
ijassa-422	172	13	advertisement	advertisement	NOUN
ijassa-422	172	14	budget	budget	NOUN
ijassa-422	172	15	for	for	ADP
ijassa-422	172	16	each	each	DET
ijassa-422	172	17	specific	specific	ADJ
ijassa-422	172	18	group	group	NOUN
ijassa-422	172	19	of	of	ADP
ijassa-422	172	20	customers	customer	NOUN
ijassa-422	172	21	before	before	ADP
ijassa-422	172	22	considering	consider	VERB
ijassa-422	172	23	the	the	DET
ijassa-422	172	24	specific	specific	ADJ
ijassa-422	172	25	means	mean	NOUN
ijassa-422	172	26	of	of	ADP
ijassa-422	172	27	advertisement	advertisement	NOUN
ijassa-422	172	28	.	.	PUNCT
ijassa-422	173	1	by	by	ADP
ijassa-422	173	2	having	have	VERB
ijassa-422	173	3	the	the	DET
ijassa-422	173	4	market	market	NOUN
ijassa-422	173	5	segmentation	segmentation	NOUN
ijassa-422	173	6	scheme	scheme	NOUN
ijassa-422	173	7	as	as	SCONJ
ijassa-422	173	8	described	describe	VERB
ijassa-422	173	9	in	in	ADP
ijassa-422	173	10	proposition	proposition	NOUN
ijassa-422	173	11	1	1	NUM
ijassa-422	173	12	where	where	SCONJ
ijassa-422	173	13	the	the	DET
ijassa-422	173	14	members	member	NOUN
ijassa-422	173	15	of	of	ADP
ijassa-422	173	16	each	each	DET
ijassa-422	173	17	segment	segment	NOUN
ijassa-422	173	18	are	be	AUX
ijassa-422	173	19	grouped	group	VERB
ijassa-422	173	20	together	together	ADV
ijassa-422	173	21	with	with	ADP
ijassa-422	173	22	the	the	DET
ijassa-422	173	23	consideration	consideration	NOUN
ijassa-422	173	24	of	of	ADP
ijassa-422	173	25	the	the	DET
ijassa-422	173	26	average	average	ADJ
ijassa-422	173	27	profit	profit	NOUN
ijassa-422	173	28	generated	generate	VERB
ijassa-422	173	29	under	under	ADP
ijassa-422	173	30	precision	precision	NOUN
ijassa-422	173	31	control	control	NOUN
ijassa-422	173	32	,	,	PUNCT
ijassa-422	173	33	we	we	PRON
ijassa-422	173	34	can	can	AUX
ijassa-422	173	35	identify	identify	VERB
ijassa-422	173	36	precisely	precisely	ADV
ijassa-422	173	37	the	the	DET
ijassa-422	173	38	“	"	PUNCT
ijassa-422	173	39	value	value	NOUN
ijassa-422	173	40	”	"	PUNCT
ijassa-422	173	41	of	of	ADP
ijassa-422	173	42	each	each	DET
ijassa-422	173	43	member	member	NOUN
ijassa-422	173	44	of	of	ADP
ijassa-422	173	45	that	that	DET
ijassa-422	173	46	particular	particular	ADJ
ijassa-422	173	47	market	market	NOUN
ijassa-422	173	48	segment	segment	NOUN
ijassa-422	173	49	.	.	PUNCT
ijassa-422	174	1	as	as	ADP
ijassa-422	174	2	a	a	DET
ijassa-422	174	3	consequence	consequence	NOUN
ijassa-422	174	4	,	,	PUNCT
ijassa-422	174	5	the	the	DET
ijassa-422	174	6	efb	efb	PROPN
ijassa-422	174	7	can	can	AUX
ijassa-422	174	8	allocate	allocate	VERB
ijassa-422	174	9	the	the	DET
ijassa-422	174	10	optimal	optimal	ADJ
ijassa-422	174	11	advertisement	advertisement	NOUN
ijassa-422	174	12	resource	resource	NOUN
ijassa-422	174	13	to	to	PART
ijassa-422	174	14	focus	focus	VERB
ijassa-422	174	15	on	on	ADP
ijassa-422	174	16	the	the	DET
ijassa-422	174	17	most	most	ADV
ijassa-422	174	18	profitable	profitable	ADJ
ijassa-422	174	19	customers	customer	NOUN
ijassa-422	174	20	,	,	PUNCT
ijassa-422	174	21	and	and	CCONJ
ijassa-422	174	22	decide	decide	VERB
ijassa-422	174	23	the	the	DET
ijassa-422	174	24	most	most	ADV
ijassa-422	174	25	appropriate	appropriate	ADJ
ijassa-422	174	26	advertisement	advertisement	NOUN
ijassa-422	174	27	scheme	scheme	NOUN
ijassa-422	174	28	for	for	ADP
ijassa-422	174	29	them	they	PRON
ijassa-422	174	30	.	.	PUNCT
ijassa-422	175	1	4	4	NUM
ijassa-422	175	2	segmentation	segmentation	NOUN
ijassa-422	175	3	for	for	ADP
ijassa-422	175	4	dynamic	dynamic	ADJ
ijassa-422	175	5	pricing	pricing	NOUN
ijassa-422	175	6	the	the	DET
ijassa-422	175	7	online	online	ADJ
ijassa-422	175	8	consumers	consumer	NOUN
ijassa-422	175	9	have	have	VERB
ijassa-422	175	10	different	different	ADJ
ijassa-422	175	11	sensitivities	sensitivity	NOUN
ijassa-422	175	12	towards	towards	ADP
ijassa-422	175	13	price	price	NOUN
ijassa-422	175	14	and	and	CCONJ
ijassa-422	175	15	other	other	ADJ
ijassa-422	175	16	nonprice	nonprice	NOUN
ijassa-422	175	17	factors	factor	NOUN
ijassa-422	175	18	.	.	PUNCT
ijassa-422	176	1	some	some	DET
ijassa-422	176	2	consumers	consumer	NOUN
ijassa-422	176	3	are	be	AUX
ijassa-422	176	4	highly	highly	ADV
ijassa-422	176	5	price	price	NOUN
ijassa-422	176	6	-	-	PUNCT
ijassa-422	176	7	sensitive	sensitive	ADJ
ijassa-422	176	8	and	and	CCONJ
ijassa-422	176	9	they	they	PRON
ijassa-422	176	10	like	like	VERB
ijassa-422	176	11	to	to	PART
ijassa-422	176	12	use	use	VERB
ijassa-422	176	13	the	the	DET
ijassa-422	176	14	shop	shop	NOUN
ijassa-422	176	15	bots	bot	NOUN
ijassa-422	176	16	for	for	ADP
ijassa-422	176	17	finding	find	VERB
ijassa-422	176	18	the	the	DET
ijassa-422	176	19	efbs	efbs	NOUN
ijassa-422	176	20	which	which	PRON
ijassa-422	176	21	offer	offer	VERB
ijassa-422	176	22	the	the	DET
ijassa-422	176	23	lowest	low	ADJ
ijassa-422	176	24	prices	price	NOUN
ijassa-422	176	25	while	while	SCONJ
ijassa-422	176	26	some	some	PRON
ijassa-422	176	27	care	care	VERB
ijassa-422	176	28	more	more	ADV
ijassa-422	176	29	about	about	ADP
ijassa-422	176	30	service	service	NOUN
ijassa-422	176	31	,	,	PUNCT
ijassa-422	176	32	reliability	reliability	NOUN
ijassa-422	176	33	and	and	CCONJ
ijassa-422	176	34	trust	trust	NOUN
ijassa-422	176	35	.	.	PUNCT
ijassa-422	177	1	as	as	ADP
ijassa-422	177	2	a	a	DET
ijassa-422	177	3	result	result	NOUN
ijassa-422	177	4	,	,	PUNCT
ijassa-422	177	5	how	how	SCONJ
ijassa-422	177	6	to	to	PART
ijassa-422	177	7	set	set	VERB
ijassa-422	177	8	the	the	DET
ijassa-422	177	9	right	right	ADJ
ijassa-422	177	10	selling	selling	NOUN
ijassa-422	177	11	prices	price	NOUN
ijassa-422	177	12	dynamically	dynamically	ADV
ijassa-422	177	13	for	for	ADP
ijassa-422	177	14	different	different	ADJ
ijassa-422	177	15	groups	group	NOUN
ijassa-422	177	16	of	of	ADP
ijassa-422	177	17	customers	customer	NOUN
ijassa-422	177	18	so	so	SCONJ
ijassa-422	177	19	that	that	SCONJ
ijassa-422	177	20	the	the	DET
ijassa-422	177	21	efb	efb	PROPN
ijassa-422	177	22	’s	’s	PART
ijassa-422	177	23	profit	profit	NOUN
ijassa-422	177	24	is	be	AUX
ijassa-422	177	25	maximized	maximize	VERB
ijassa-422	177	26	becomes	become	VERB
ijassa-422	177	27	very	very	ADV
ijassa-422	177	28	important	important	ADJ
ijassa-422	177	29	and	and	CCONJ
ijassa-422	177	30	,	,	PUNCT
ijassa-422	177	31	in	in	ADP
ijassa-422	177	32	fact	fact	NOUN
ijassa-422	177	33	,	,	PUNCT
ijassa-422	177	34	crucial	crucial	ADJ
ijassa-422	177	35	(	(	PUNCT
ijassa-422	177	36	the	the	DET
ijassa-422	177	37	failure	failure	NOUN
ijassa-422	177	38	stories	story	NOUN
ijassa-422	177	39	due	due	ADP
ijassa-422	177	40	to	to	ADP
ijassa-422	177	41	the	the	DET
ijassa-422	177	42	lack	lack	NOUN
ijassa-422	177	43	of	of	ADP
ijassa-422	177	44	good	good	ADJ
ijassa-422	177	45	pricing	pricing	NOUN
ijassa-422	177	46	policy	policy	NOUN
ijassa-422	177	47	can	can	AUX
ijassa-422	177	48	be	be	AUX
ijassa-422	177	49	found	find	VERB
ijassa-422	177	50	in	in	ADP
ijassa-422	177	51	[	[	X
ijassa-422	177	52	28	28	NUM
ijassa-422	177	53	]	]	NUM
ijassa-422	177	54	)	)	PUNCT
ijassa-422	177	55	.	.	PUNCT
ijassa-422	178	1	one	one	NUM
ijassa-422	178	2	of	of	ADP
ijassa-422	178	3	the	the	DET
ijassa-422	178	4	effective	effective	ADJ
ijassa-422	178	5	ways	way	NOUN
ijassa-422	178	6	for	for	ADP
ijassa-422	178	7	dynamic	dynamic	ADJ
ijassa-422	178	8	pricing	pricing	NOUN
ijassa-422	178	9	is	be	AUX
ijassa-422	178	10	to	to	PART
ijassa-422	178	11	carry	carry	VERB
ijassa-422	178	12	out	out	ADP
ijassa-422	178	13	dynamic	dynamic	ADJ
ijassa-422	178	14	price	price	NOUN
ijassa-422	178	15	testing	testing	NOUN
ijassa-422	178	16	.	.	PUNCT
ijassa-422	179	1	the	the	DET
ijassa-422	179	2	idea	idea	NOUN
ijassa-422	179	3	of	of	ADP
ijassa-422	179	4	the	the	DET
ijassa-422	179	5	dynamic	dynamic	ADJ
ijassa-422	179	6	price	price	NOUN
ijassa-422	179	7	testing	testing	NOUN
ijassa-422	179	8	[	[	X
ijassa-422	179	9	27,30	27,30	X
ijassa-422	179	10	]	]	X
ijassa-422	179	11	is	be	AUX
ijassa-422	179	12	that	that	PRON
ijassa-422	179	13	:	:	PUNCT
ijassa-422	179	14	from	from	ADP
ijassa-422	179	15	changing	change	VERB
ijassa-422	179	16	the	the	DET
ijassa-422	179	17	listed	list	VERB
ijassa-422	179	18	price	price	NOUN
ijassa-422	179	19	showing	show	VERB
ijassa-422	179	20	on	on	ADP
ijassa-422	179	21	an	an	DET
ijassa-422	179	22	efb	efb	PROPN
ijassa-422	179	23	’s	’s	PART
ijassa-422	179	24	website	website	NOUN
ijassa-422	179	25	and	and	CCONJ
ijassa-422	179	26	keeping	keep	VERB
ijassa-422	179	27	track	track	NOUN
ijassa-422	179	28	of	of	ADP
ijassa-422	179	29	the	the	DET
ijassa-422	179	30	customers	customer	NOUN
ijassa-422	179	31	’	'	PUNCT
ijassa-422	179	32	purchasing	purchasing	NOUN
ijassa-422	179	33	rates	rate	NOUN
ijassa-422	179	34	at	at	ADP
ijassa-422	179	35	that	that	DET
ijassa-422	179	36	price	price	NOUN
ijassa-422	179	37	,	,	PUNCT
ijassa-422	179	38	the	the	DET
ijassa-422	179	39	efb	efb	PROPN
ijassa-422	179	40	can	can	AUX
ijassa-422	179	41	know	know	VERB
ijassa-422	179	42	the	the	DET
ijassa-422	179	43	expected	expect	VERB
ijassa-422	179	44	profitability	profitability	NOUN
ijassa-422	179	45	of	of	ADP
ijassa-422	179	46	each	each	DET
ijassa-422	179	47	listed	list	VERB
ijassa-422	179	48	price	price	NOUN
ijassa-422	179	49	.	.	PUNCT
ijassa-422	180	1	for	for	ADP
ijassa-422	180	2	example	example	NOUN
ijassa-422	180	3	,	,	PUNCT
ijassa-422	180	4	when	when	SCONJ
ijassa-422	180	5	the	the	DET
ijassa-422	180	6	efb	efb	NOUN
ijassa-422	180	7	sets	set	VERB
ijassa-422	180	8	the	the	DET
ijassa-422	180	9	product	product	NOUN
ijassa-422	180	10	’s	’s	PART
ijassa-422	180	11	listed	list	VERB
ijassa-422	180	12	price	price	NOUN
ijassa-422	180	13	as	as	ADP
ijassa-422	180	14	$	$	SYM
ijassa-422	180	15	10	10	NUM
ijassa-422	180	16	,	,	PUNCT
ijassa-422	180	17	it	it	PRON
ijassa-422	180	18	is	be	AUX
ijassa-422	180	19	observed	observe	VERB
ijassa-422	180	20	that	that	SCONJ
ijassa-422	180	21	2	2	NUM
ijassa-422	180	22	out	out	ADP
ijassa-422	180	23	of	of	ADP
ijassa-422	180	24	10	10	NUM
ijassa-422	180	25	visitors	visitor	NOUN
ijassa-422	180	26	will	will	AUX
ijassa-422	180	27	buy	buy	VERB
ijassa-422	180	28	the	the	DET
ijassa-422	180	29	product	product	NOUN
ijassa-422	180	30	;	;	PUNCT
ijassa-422	180	31	when	when	SCONJ
ijassa-422	180	32	the	the	DET
ijassa-422	180	33	efb	efb	PROPN
ijassa-422	180	34	changes	change	VERB
ijassa-422	180	35	and	and	CCONJ
ijassa-422	180	36	tests	test	VERB
ijassa-422	180	37	the	the	DET
ijassa-422	180	38	price	price	NOUN
ijassa-422	180	39	at	at	ADP
ijassa-422	180	40	$	$	SYM
ijassa-422	180	41	9.5	9.5	NUM
ijassa-422	180	42	,	,	PUNCT
ijassa-422	180	43	it	it	PRON
ijassa-422	180	44	is	be	AUX
ijassa-422	180	45	found	find	VERB
ijassa-422	180	46	that	that	SCONJ
ijassa-422	180	47	3	3	NUM
ijassa-422	180	48	out	out	ADP
ijassa-422	180	49	of	of	ADP
ijassa-422	180	50	10	10	NUM
ijassa-422	180	51	visitors	visitor	NOUN
ijassa-422	180	52	will	will	AUX
ijassa-422	180	53	buy	buy	VERB
ijassa-422	180	54	the	the	DET
ijassa-422	180	55	product	product	NOUN
ijassa-422	180	56	.	.	PUNCT
ijassa-422	181	1	the	the	DET
ijassa-422	181	2	purchasing	purchase	VERB
ijassa-422	181	3	rates	rate	NOUN
ijassa-422	181	4	are	be	AUX
ijassa-422	181	5	20	20	NUM
ijassa-422	181	6	%	%	NOUN
ijassa-422	181	7	and	and	CCONJ
ijassa-422	181	8	30	30	NUM
ijassa-422	181	9	%	%	NOUN
ijassa-422	181	10	for	for	ADP
ijassa-422	181	11	$	$	SYM
ijassa-422	181	12	10	10	NUM
ijassa-422	181	13	and	and	CCONJ
ijassa-422	181	14	$	$	SYM
ijassa-422	181	15	9.5	9.5	NUM
ijassa-422	181	16	,	,	PUNCT
ijassa-422	181	17	respectively	respectively	ADV
ijassa-422	181	18	.	.	PUNCT
ijassa-422	182	1	the	the	DET
ijassa-422	182	2	efb	efb	PROPN
ijassa-422	182	3	can	can	AUX
ijassa-422	182	4	then	then	ADV
ijassa-422	182	5	decide	decide	VERB
ijassa-422	182	6	whether	whether	SCONJ
ijassa-422	182	7	$	$	SYM
ijassa-422	182	8	9.5	9.5	NUM
ijassa-422	182	9	is	be	AUX
ijassa-422	182	10	better	well	ADJ
ijassa-422	182	11	than	than	ADP
ijassa-422	182	12	$	$	SYM
ijassa-422	182	13	10	10	NUM
ijassa-422	182	14	or	or	CCONJ
ijassa-422	182	15	not	not	PART
ijassa-422	182	16	based	base	VERB
ijassa-422	182	17	on	on	ADP
ijassa-422	182	18	the	the	DET
ijassa-422	182	19	corresponding	corresponding	ADJ
ijassa-422	182	20	observed	observe	VERB
ijassa-422	182	21	purchasing	purchasing	NOUN
ijassa-422	182	22	rates	rate	NOUN
ijassa-422	182	23	and	and	CCONJ
ijassa-422	182	24	profit	profit	NOUN
ijassa-422	182	25	margins	margin	NOUN
ijassa-422	182	26	.	.	PUNCT
ijassa-422	183	1	however	however	ADV
ijassa-422	183	2	,	,	PUNCT
ijassa-422	183	3	in	in	ADP
ijassa-422	183	4	order	order	NOUN
ijassa-422	183	5	to	to	PART
ijassa-422	183	6	exercise	exercise	VERB
ijassa-422	183	7	an	an	DET
ijassa-422	183	8	effective	effective	ADJ
ijassa-422	183	9	dynamic	dynamic	ADJ
ijassa-422	183	10	price	price	NOUN
ijassa-422	183	11	testing	testing	NOUN
ijassa-422	183	12	scheme	scheme	NOUN
ijassa-422	183	13	(	(	PUNCT
ijassa-422	183	14	and	and	CCONJ
ijassa-422	183	15	hence	hence	ADV
ijassa-422	183	16	a	a	DET
ijassa-422	183	17	good	good	ADJ
ijassa-422	183	18	dynamic	dynamic	ADJ
ijassa-422	183	19	pricing	pricing	NOUN
ijassa-422	183	20	)	)	PUNCT
ijassa-422	183	21	,	,	PUNCT
ijassa-422	183	22	the	the	DET
ijassa-422	183	23	efb	efb	PROPN
ijassa-422	183	24	needs	need	VERB
ijassa-422	183	25	to	to	PART
ijassa-422	183	26	segment	segment	VERB
ijassa-422	183	27	the	the	DET
ijassa-422	183	28	e	e	NOUN
ijassa-422	183	29	-	-	NOUN
ijassa-422	183	30	market	market	NOUN
ijassa-422	183	31	properly	properly	ADV
ijassa-422	183	32	.	.	PUNCT
ijassa-422	184	1	from	from	ADP
ijassa-422	184	2	the	the	DET
ijassa-422	184	3	sales	sale	NOUN
ijassa-422	184	4	record	record	NOUN
ijassa-422	184	5	of	of	ADP
ijassa-422	184	6	the	the	DET
ijassa-422	184	7	customers	customer	NOUN
ijassa-422	184	8	for	for	ADP
ijassa-422	184	9	that	that	DET
ijassa-422	184	10	product	product	NOUN
ijassa-422	184	11	tsan	tsan	NOUN
ijassa-422	184	12	ming	ming	NOUN
ijassa-422	184	13	choi	choi	NOUN
ijassa-422	184	14	:	:	PUNCT
ijassa-422	184	15	e	e	X
ijassa-422	184	16	-	-	NOUN
ijassa-422	184	17	market	market	ADJ
ijassa-422	184	18	segmentation	segmentation	NOUN
ijassa-422	184	19	for	for	ADP
ijassa-422	184	20	internet	internet	NOUN
ijassa-422	184	21	-	-	PUNCT
ijassa-422	184	22	mediated	mediate	VERB
ijassa-422	184	23	fashion	fashion	NOUN
ijassa-422	184	24	brands	brand	NOUN
ijassa-422	184	25	...	...	PUNCT
ijassa-422	184	26	176	176	NUM
ijassa-422	184	27	(	(	PUNCT
ijassa-422	184	28	or	or	CCONJ
ijassa-422	184	29	a	a	DET
ijassa-422	184	30	closely	closely	ADV
ijassa-422	184	31	related	relate	VERB
ijassa-422	184	32	product	product	NOUN
ijassa-422	184	33	if	if	SCONJ
ijassa-422	184	34	the	the	DET
ijassa-422	184	35	data	datum	NOUN
ijassa-422	184	36	for	for	ADP
ijassa-422	184	37	that	that	DET
ijassa-422	184	38	product	product	NOUN
ijassa-422	184	39	is	be	AUX
ijassa-422	184	40	not	not	PART
ijassa-422	184	41	sufficient	sufficient	ADJ
ijassa-422	184	42	or	or	CCONJ
ijassa-422	184	43	available	available	ADJ
ijassa-422	184	44	)	)	PUNCT
ijassa-422	184	45	in	in	ADP
ijassa-422	184	46	the	the	DET
ijassa-422	184	47	past	past	NOUN
ijassa-422	184	48	,	,	PUNCT
ijassa-422	184	49	the	the	DET
ijassa-422	184	50	efb	efb	PROPN
ijassa-422	184	51	can	can	AUX
ijassa-422	184	52	keep	keep	VERB
ijassa-422	184	53	track	track	NOUN
ijassa-422	184	54	of	of	ADP
ijassa-422	184	55	the	the	DET
ijassa-422	184	56	exact	exact	ADJ
ijassa-422	184	57	purchasing	purchasing	NOUN
ijassa-422	184	58	price	price	NOUN
ijassa-422	184	59	of	of	ADP
ijassa-422	184	60	each	each	DET
ijassa-422	184	61	customer	customer	NOUN
ijassa-422	184	62	.	.	PUNCT
ijassa-422	185	1	as	as	ADP
ijassa-422	185	2	a	a	DET
ijassa-422	185	3	result	result	NOUN
ijassa-422	185	4	,	,	PUNCT
ijassa-422	185	5	the	the	DET
ijassa-422	185	6	efb	efb	PROPN
ijassa-422	185	7	can	can	AUX
ijassa-422	185	8	first	first	ADV
ijassa-422	185	9	segment	segment	VERB
ijassa-422	185	10	the	the	DET
ijassa-422	185	11	e	e	NOUN
ijassa-422	185	12	-	-	NOUN
ijassa-422	185	13	market	market	NOUN
ijassa-422	185	14	for	for	ADP
ijassa-422	185	15	that	that	DET
ijassa-422	185	16	product	product	NOUN
ijassa-422	185	17	according	accord	VERB
ijassa-422	185	18	to	to	ADP
ijassa-422	185	19	the	the	DET
ijassa-422	185	20	conventional	conventional	ADJ
ijassa-422	185	21	approach	approach	NOUN
ijassa-422	185	22	by	by	ADP
ijassa-422	185	23	the	the	DET
ijassa-422	185	24	customers	customer	NOUN
ijassa-422	185	25	’	’	PART
ijassa-422	185	26	age	age	NOUN
ijassa-422	185	27	,	,	PUNCT
ijassa-422	185	28	gender	gender	NOUN
ijassa-422	185	29	,	,	PUNCT
ijassa-422	185	30	etc	etc	X
ijassa-422	185	31	.	.	X
ijassa-422	185	32	after	after	ADP
ijassa-422	185	33	that	that	PRON
ijassa-422	185	34	,	,	PUNCT
ijassa-422	185	35	the	the	DET
ijassa-422	185	36	efb	efb	PROPN
ijassa-422	185	37	can	can	AUX
ijassa-422	185	38	check	check	VERB
ijassa-422	185	39	the	the	DET
ijassa-422	185	40	average	average	ADJ
ijassa-422	185	41	purchasing	purchasing	NOUN
ijassa-422	185	42	price	price	NOUN
ijassa-422	185	43	and	and	CCONJ
ijassa-422	185	44	the	the	DET
ijassa-422	185	45	variation	variation	NOUN
ijassa-422	185	46	of	of	ADP
ijassa-422	185	47	the	the	DET
ijassa-422	185	48	purchasing	purchasing	NOUN
ijassa-422	185	49	price	price	NOUN
ijassa-422	185	50	per	per	ADP
ijassa-422	185	51	each	each	DET
ijassa-422	185	52	segment	segment	NOUN
ijassa-422	185	53	following	follow	VERB
ijassa-422	185	54	the	the	DET
ijassa-422	185	55	concept	concept	NOUN
ijassa-422	185	56	from	from	ADP
ijassa-422	185	57	mvpm	mvpm	PROPN
ijassa-422	185	58	.	.	PUNCT
ijassa-422	186	1	similar	similar	ADJ
ijassa-422	186	2	to	to	ADP
ijassa-422	186	3	the	the	DET
ijassa-422	186	4	proposed	propose	VERB
ijassa-422	186	5	method	method	NOUN
ijassa-422	186	6	for	for	ADP
ijassa-422	186	7	the	the	DET
ijassa-422	186	8	segmentation	segmentation	NOUN
ijassa-422	186	9	for	for	ADP
ijassa-422	186	10	advertisement	advertisement	NOUN
ijassa-422	186	11	budget	budget	NOUN
ijassa-422	186	12	estimation	estimation	NOUN
ijassa-422	186	13	,	,	PUNCT
ijassa-422	186	14	we	we	PRON
ijassa-422	186	15	have	have	VERB
ijassa-422	186	16	the	the	DET
ijassa-422	186	17	following	following	ADJ
ijassa-422	186	18	model	model	NOUN
ijassa-422	186	19	:	:	PUNCT
ijassa-422	186	20	“	"	PUNCT
ijassa-422	186	21	from	from	ADP
ijassa-422	186	22	the	the	DET
ijassa-422	186	23	database	database	NOUN
ijassa-422	186	24	of	of	ADP
ijassa-422	186	25	the	the	DET
ijassa-422	186	26	customers	customer	NOUN
ijassa-422	186	27	,	,	PUNCT
ijassa-422	186	28	the	the	DET
ijassa-422	186	29	efb	efb	PROPN
ijassa-422	186	30	first	first	ADJ
ijassa-422	186	31	segments	segment	NOUN
ijassa-422	186	32	the	the	DET
ijassa-422	186	33	customers	customer	NOUN
ijassa-422	186	34	according	accord	VERB
ijassa-422	186	35	to	to	ADP
ijassa-422	186	36	the	the	DET
ijassa-422	186	37	conventional	conventional	ADJ
ijassa-422	186	38	segmentation	segmentation	NOUN
ijassa-422	186	39	scheme	scheme	NOUN
ijassa-422	186	40	by	by	ADP
ijassa-422	186	41	,	,	PUNCT
ijassa-422	186	42	for	for	ADP
ijassa-422	186	43	example	example	NOUN
ijassa-422	186	44	,	,	PUNCT
ijassa-422	186	45	the	the	DET
ijassa-422	186	46	geographic	geographic	ADJ
ijassa-422	186	47	and	and	CCONJ
ijassa-422	186	48	demographic	demographic	ADJ
ijassa-422	186	49	variables	variable	NOUN
ijassa-422	186	50	.	.	PUNCT
ijassa-422	187	1	then	then	ADV
ijassa-422	187	2	,	,	PUNCT
ijassa-422	187	3	the	the	DET
ijassa-422	187	4	efb	efb	PROPN
ijassa-422	187	5	further	further	ADJ
ijassa-422	187	6	segments	segment	NOUN
ijassa-422	187	7	each	each	DET
ijassa-422	187	8	group	group	NOUN
ijassa-422	187	9	with	with	ADP
ijassa-422	187	10	respect	respect	NOUN
ijassa-422	187	11	to	to	ADP
ijassa-422	187	12	the	the	DET
ijassa-422	187	13	average	average	ADJ
ijassa-422	187	14	purchasing	purchasing	NOUN
ijassa-422	187	15	price	price	NOUN
ijassa-422	187	16	and	and	CCONJ
ijassa-422	187	17	the	the	DET
ijassa-422	187	18	variance	variance	NOUN
ijassa-422	187	19	of	of	ADP
ijassa-422	187	20	purchasing	purchase	VERB
ijassa-422	187	21	price	price	NOUN
ijassa-422	187	22	from	from	ADP
ijassa-422	187	23	the	the	DET
ijassa-422	187	24	customers	customer	NOUN
ijassa-422	187	25	in	in	ADP
ijassa-422	187	26	that	that	DET
ijassa-422	187	27	group	group	NOUN
ijassa-422	187	28	.	.	PUNCT
ijassa-422	188	1	the	the	DET
ijassa-422	188	2	objective	objective	NOUN
ijassa-422	188	3	is	be	AUX
ijassa-422	188	4	to	to	PART
ijassa-422	188	5	ensure	ensure	VERB
ijassa-422	188	6	that	that	SCONJ
ijassa-422	188	7	the	the	DET
ijassa-422	188	8	coefficient	coefficient	NOUN
ijassa-422	188	9	of	of	ADP
ijassa-422	188	10	variation	variation	NOUN
ijassa-422	188	11	of	of	ADP
ijassa-422	188	12	the	the	DET
ijassa-422	188	13	purchasing	purchasing	NOUN
ijassa-422	188	14	price	price	NOUN
ijassa-422	188	15	,	,	PUNCT
ijassa-422	188	16	defined	define	VERB
ijassa-422	188	17	as	as	ADP
ijassa-422	188	18	the	the	DET
ijassa-422	188	19	standard	standard	ADJ
ijassa-422	188	20	deviation	deviation	NOUN
ijassa-422	188	21	of	of	ADP
ijassa-422	188	22	purchasing	purchase	VERB
ijassa-422	188	23	price	price	NOUN
ijassa-422	188	24	divided	divide	VERB
ijassa-422	188	25	by	by	ADP
ijassa-422	188	26	the	the	DET
ijassa-422	188	27	average	average	ADJ
ijassa-422	188	28	purchasing	purchasing	NOUN
ijassa-422	188	29	price	price	NOUN
ijassa-422	188	30	,	,	PUNCT
ijassa-422	188	31	for	for	ADP
ijassa-422	188	32	each	each	DET
ijassa-422	188	33	segment	segment	NOUN
ijassa-422	188	34	is	be	AUX
ijassa-422	188	35	under	under	ADP
ijassa-422	188	36	the	the	DET
ijassa-422	188	37	efb	efb	PROPN
ijassa-422	188	38	’s	’s	PART
ijassa-422	188	39	precision	precision	NOUN
ijassa-422	188	40	control	control	NOUN
ijassa-422	188	41	and	and	CCONJ
ijassa-422	188	42	the	the	DET
ijassa-422	188	43	segments	segment	NOUN
ijassa-422	188	44	size	size	NOUN
ijassa-422	188	45	is	be	AUX
ijassa-422	188	46	large	large	ADJ
ijassa-422	188	47	enough	enough	ADV
ijassa-422	188	48	.	.	PUNCT
ijassa-422	188	49	”	"	PUNCT
ijassa-422	189	1	with	with	ADP
ijassa-422	189	2	the	the	DET
ijassa-422	189	3	above	above	ADJ
ijassa-422	189	4	method	method	NOUN
ijassa-422	189	5	,	,	PUNCT
ijassa-422	189	6	the	the	DET
ijassa-422	189	7	efb	efb	PROPN
ijassa-422	189	8	can	can	AUX
ijassa-422	189	9	effectively	effectively	ADV
ijassa-422	189	10	identify	identify	VERB
ijassa-422	189	11	the	the	DET
ijassa-422	189	12	group	group	NOUN
ijassa-422	189	13	of	of	ADP
ijassa-422	189	14	customers	customer	NOUN
ijassa-422	189	15	with	with	ADP
ijassa-422	189	16	a	a	DET
ijassa-422	189	17	specific	specific	ADJ
ijassa-422	189	18	average	average	ADJ
ijassa-422	189	19	purchasing	purchasing	NOUN
ijassa-422	189	20	price	price	NOUN
ijassa-422	189	21	.	.	PUNCT
ijassa-422	190	1	after	after	ADP
ijassa-422	190	2	that	that	PRON
ijassa-422	190	3	,	,	PUNCT
ijassa-422	190	4	a	a	DET
ijassa-422	190	5	tailor	tailor	NOUN
ijassa-422	190	6	-	-	PUNCT
ijassa-422	190	7	made	make	VERB
ijassa-422	190	8	dynamic	dynamic	ADJ
ijassa-422	190	9	price	price	NOUN
ijassa-422	190	10	testing	testing	NOUN
ijassa-422	190	11	scheme	scheme	NOUN
ijassa-422	190	12	can	can	AUX
ijassa-422	190	13	be	be	AUX
ijassa-422	190	14	arranged	arrange	VERB
ijassa-422	190	15	for	for	ADP
ijassa-422	190	16	that	that	DET
ijassa-422	190	17	particular	particular	ADJ
ijassa-422	190	18	market	market	NOUN
ijassa-422	190	19	segment	segment	NOUN
ijassa-422	190	20	.	.	PUNCT
ijassa-422	191	1	it	it	PRON
ijassa-422	191	2	is	be	AUX
ijassa-422	191	3	thus	thus	ADV
ijassa-422	191	4	more	more	ADV
ijassa-422	191	5	effective	effective	ADJ
ijassa-422	191	6	than	than	ADP
ijassa-422	191	7	performing	perform	VERB
ijassa-422	191	8	the	the	DET
ijassa-422	191	9	dynamic	dynamic	ADJ
ijassa-422	191	10	price	price	NOUN
ijassa-422	191	11	test	test	NOUN
ijassa-422	191	12	blindly	blindly	ADV
ijassa-422	191	13	.	.	PUNCT
ijassa-422	192	1	we	we	PRON
ijassa-422	192	2	summarize	summarize	VERB
ijassa-422	192	3	this	this	DET
ijassa-422	192	4	proposed	propose	VERB
ijassa-422	192	5	method	method	NOUN
ijassa-422	192	6	in	in	ADP
ijassa-422	192	7	proposition	proposition	NOUN
ijassa-422	192	8	2	2	NUM
ijassa-422	192	9	below	below	ADV
ijassa-422	192	10	.	.	PUNCT
ijassa-422	193	1	proposition	proposition	NOUN
ijassa-422	193	2	2	2	NUM
ijassa-422	193	3	.	.	PUNCT
ijassa-422	194	1	the	the	DET
ijassa-422	194	2	e	e	NOUN
ijassa-422	194	3	-	-	ADJ
ijassa-422	194	4	market	market	ADJ
ijassa-422	194	5	segmentation	segmentation	NOUN
ijassa-422	194	6	scheme	scheme	NOUN
ijassa-422	194	7	for	for	ADP
ijassa-422	194	8	dynamic	dynamic	ADJ
ijassa-422	194	9	price	price	NOUN
ijassa-422	194	10	testing	testing	NOUN
ijassa-422	194	11	(	(	PUNCT
ijassa-422	194	12	and	and	CCONJ
ijassa-422	194	13	hence	hence	ADV
ijassa-422	194	14	dynamic	dynamic	ADJ
ijassa-422	194	15	pricing	pricing	NOUN
ijassa-422	194	16	)	)	PUNCT
ijassa-422	194	17	can	can	AUX
ijassa-422	194	18	be	be	AUX
ijassa-422	194	19	stopped	stop	VERB
ijassa-422	194	20	when	when	SCONJ
ijassa-422	194	21	the	the	DET
ijassa-422	194	22	coefficient	coefficient	NOUN
ijassa-422	194	23	of	of	ADP
ijassa-422	194	24	variation	variation	NOUN
ijassa-422	194	25	of	of	ADP
ijassa-422	194	26	the	the	DET
ijassa-422	194	27	purchasing	purchase	VERB
ijassa-422	194	28	price	price	NOUN
ijassa-422	194	29	of	of	ADP
ijassa-422	194	30	the	the	DET
ijassa-422	194	31	members	member	NOUN
ijassa-422	194	32	in	in	ADP
ijassa-422	194	33	that	that	DET
ijassa-422	194	34	segment	segment	NOUN
ijassa-422	194	35	is	be	AUX
ijassa-422	194	36	less	less	ADJ
ijassa-422	194	37	than	than	ADP
ijassa-422	194	38	a	a	DET
ijassa-422	194	39	threshold	threshold	NOUN
ijassa-422	194	40	θ	θ	NOUN
ijassa-422	194	41	.	.	PUNCT
ijassa-422	195	1	if	if	SCONJ
ijassa-422	195	2	the	the	DET
ijassa-422	195	3	coefficient	coefficient	NOUN
ijassa-422	195	4	of	of	ADP
ijassa-422	195	5	variation	variation	NOUN
ijassa-422	195	6	of	of	ADP
ijassa-422	195	7	profit	profit	NOUN
ijassa-422	195	8	is	be	AUX
ijassa-422	195	9	larger	large	ADJ
ijassa-422	195	10	than	than	ADP
ijassa-422	195	11	θ	θ	PROPN
ijassa-422	195	12	,	,	PUNCT
ijassa-422	195	13	then	then	ADV
ijassa-422	195	14	further	further	ADJ
ijassa-422	195	15	segmentation	segmentation	NOUN
ijassa-422	195	16	or	or	CCONJ
ijassa-422	195	17	re	re	NOUN
ijassa-422	195	18	-	-	NOUN
ijassa-422	195	19	segmentation	segmentation	NOUN
ijassa-422	195	20	is	be	AUX
ijassa-422	195	21	needed	need	VERB
ijassa-422	195	22	.	.	PUNCT
ijassa-422	196	1	example	example	NOUN
ijassa-422	196	2	2	2	NUM
ijassa-422	196	3	below	below	ADV
ijassa-422	196	4	gives	give	VERB
ijassa-422	196	5	an	an	DET
ijassa-422	196	6	illustrative	illustrative	ADJ
ijassa-422	196	7	numerical	numerical	ADJ
ijassa-422	196	8	example	example	NOUN
ijassa-422	196	9	for	for	ADP
ijassa-422	196	10	the	the	DET
ijassa-422	196	11	proposed	propose	VERB
ijassa-422	196	12	emarket	emarket	PROPN
ijassa-422	196	13	segmentation	segmentation	NOUN
ijassa-422	196	14	model	model	NOUN
ijassa-422	196	15	presented	present	VERB
ijassa-422	196	16	in	in	ADP
ijassa-422	196	17	proposition	proposition	NOUN
ijassa-422	196	18	2	2	NUM
ijassa-422	196	19	.	.	NOUN
ijassa-422	196	20	example	example	NOUN
ijassa-422	197	1	2	2	NUM
ijassa-422	197	2	.	.	X
ijassa-422	197	3	an	an	DET
ijassa-422	197	4	efb	efb	PROPN
ijassa-422	197	5	has	have	AUX
ijassa-422	197	6	performed	perform	VERB
ijassa-422	197	7	conventional	conventional	ADJ
ijassa-422	197	8	market	market	NOUN
ijassa-422	197	9	segmentation	segmentation	NOUN
ijassa-422	197	10	(	(	PUNCT
ijassa-422	197	11	by	by	ADP
ijassa-422	197	12	using	use	VERB
ijassa-422	197	13	the	the	DET
ijassa-422	197	14	variables	variable	NOUN
ijassa-422	197	15	such	such	ADJ
ijassa-422	197	16	as	as	ADP
ijassa-422	197	17	age	age	NOUN
ijassa-422	197	18	,	,	PUNCT
ijassa-422	197	19	city	city	NOUN
ijassa-422	197	20	,	,	PUNCT
ijassa-422	197	21	gender	gender	NOUN
ijassa-422	197	22	,	,	PUNCT
ijassa-422	197	23	etc	etc	X
ijassa-422	197	24	)	)	PUNCT
ijassa-422	197	25	for	for	ADP
ijassa-422	197	26	the	the	DET
ijassa-422	197	27	customers	customer	NOUN
ijassa-422	197	28	of	of	ADP
ijassa-422	197	29	a	a	DET
ijassa-422	197	30	specific	specific	ADJ
ijassa-422	197	31	product	product	NOUN
ijassa-422	197	32	and	and	CCONJ
ijassa-422	197	33	has	have	AUX
ijassa-422	197	34	identified	identify	VERB
ijassa-422	197	35	20	20	NUM
ijassa-422	197	36	e	e	NOUN
ijassa-422	197	37	-	-	NOUN
ijassa-422	197	38	market	market	ADJ
ijassa-422	197	39	segments	segment	NOUN
ijassa-422	197	40	.	.	PUNCT
ijassa-422	198	1	suppose	suppose	VERB
ijassa-422	198	2	that	that	SCONJ
ijassa-422	198	3	this	this	DET
ijassa-422	198	4	efb	efb	PROPN
ijassa-422	198	5	looks	look	VERB
ijassa-422	198	6	into	into	ADP
ijassa-422	198	7	two	two	NUM
ijassa-422	198	8	distinct	distinct	ADJ
ijassa-422	198	9	segments	segment	NOUN
ijassa-422	198	10	:	:	PUNCT
ijassa-422	198	11	segment	segment	VERB
ijassa-422	198	12	a	a	PRON
ijassa-422	198	13	and	and	CCONJ
ijassa-422	198	14	segment	segment	NOUN
ijassa-422	198	15	b.	b.	PROPN
ijassa-422	198	16	the	the	DET
ijassa-422	198	17	desirable	desirable	ADJ
ijassa-422	198	18	minimum	minimum	ADJ
ijassa-422	198	19	size	size	NOUN
ijassa-422	198	20	of	of	ADP
ijassa-422	198	21	each	each	DET
ijassa-422	198	22	segment	segment	NOUN
ijassa-422	198	23	is	be	AUX
ijassa-422	198	24	500	500	NUM
ijassa-422	198	25	.	.	PUNCT
ijassa-422	199	1	for	for	ADP
ijassa-422	199	2	segment	segment	NOUN
ijassa-422	199	3	a	a	X
ijassa-422	199	4	,	,	PUNCT
ijassa-422	199	5	there	there	PRON
ijassa-422	199	6	are	be	VERB
ijassa-422	199	7	1300	1300	NUM
ijassa-422	199	8	customers	customer	NOUN
ijassa-422	199	9	and	and	CCONJ
ijassa-422	199	10	for	for	ADP
ijassa-422	199	11	segment	segment	NOUN
ijassa-422	199	12	b	b	PROPN
ijassa-422	199	13	,	,	PUNCT
ijassa-422	199	14	there	there	PRON
ijassa-422	199	15	are	be	VERB
ijassa-422	199	16	1500	1500	NUM
ijassa-422	199	17	customers	customer	NOUN
ijassa-422	199	18	.	.	PUNCT
ijassa-422	200	1	when	when	SCONJ
ijassa-422	200	2	the	the	DET
ijassa-422	200	3	efb	efb	PROPN
ijassa-422	200	4	calculates	calculate	VERB
ijassa-422	200	5	the	the	DET
ijassa-422	200	6	average	average	ADJ
ijassa-422	200	7	purchasing	purchasing	NOUN
ijassa-422	200	8	price	price	NOUN
ijassa-422	200	9	,	,	PUNCT
ijassa-422	200	10	variance	variance	NOUN
ijassa-422	200	11	of	of	ADP
ijassa-422	200	12	purchasing	purchasing	NOUN
ijassa-422	200	13	price	price	NOUN
ijassa-422	200	14	,	,	PUNCT
ijassa-422	200	15	standard	standard	ADJ
ijassa-422	200	16	deviation	deviation	NOUN
ijassa-422	200	17	of	of	ADP
ijassa-422	200	18	purchasing	purchase	VERB
ijassa-422	200	19	price	price	NOUN
ijassa-422	200	20	,	,	PUNCT
ijassa-422	200	21	and	and	CCONJ
ijassa-422	200	22	coefficient	coefficient	NOUN
ijassa-422	200	23	of	of	ADP
ijassa-422	200	24	variation	variation	NOUN
ijassa-422	200	25	of	of	ADP
ijassa-422	200	26	purchasing	purchase	VERB
ijassa-422	200	27	price	price	NOUN
ijassa-422	200	28	generated	generate	VERB
ijassa-422	200	29	by	by	ADP
ijassa-422	200	30	the	the	DET
ijassa-422	200	31	members	member	NOUN
ijassa-422	200	32	of	of	ADP
ijassa-422	200	33	each	each	DET
ijassa-422	200	34	segment	segment	NOUN
ijassa-422	200	35	,	,	PUNCT
ijassa-422	200	36	he	he	PRON
ijassa-422	200	37	has	have	VERB
ijassa-422	200	38	an	an	DET
ijassa-422	200	39	khown	khown	NOUN
ijassa-422	200	40	in	in	ADP
ijassa-422	200	41	table	table	NOUN
ijassa-422	200	42	1	1	NUM
ijassa-422	200	43	,	,	PUNCT
ijassa-422	200	44	from	from	ADP
ijassa-422	200	45	table	table	NOUN
ijassa-422	200	46	1	1	NUM
ijassa-422	200	47	,	,	PUNCT
ijassa-422	200	48	the	the	DET
ijassa-422	200	49	coefficient	coefficient	NOUN
ijassa-422	200	50	of	of	ADP
ijassa-422	200	51	variation	variation	NOUN
ijassa-422	200	52	of	of	ADP
ijassa-422	200	53	the	the	DET
ijassa-422	200	54	purchasing	purchasing	NOUN
ijassa-422	200	55	price	price	NOUN
ijassa-422	200	56	for	for	ADP
ijassa-422	200	57	customers	customer	NOUN
ijassa-422	200	58	in	in	ADP
ijassa-422	200	59	segment	segment	PROPN
ijassa-422	200	60	b	b	PROPN
ijassa-422	200	61	is	be	AUX
ijassa-422	200	62	much	much	ADV
ijassa-422	200	63	larger	large	ADJ
ijassa-422	200	64	than	than	ADP
ijassa-422	200	65	the	the	DET
ijassa-422	200	66	customers	customer	NOUN
ijassa-422	200	67	in	in	ADP
ijassa-422	200	68	segment	segment	NOUN
ijassa-422	200	69	a.	a.	NOUN
ijassa-422	200	70	suppose	suppose	VERB
ijassa-422	200	71	that	that	SCONJ
ijassa-422	200	72	the	the	DET
ijassa-422	200	73	efb	efb	PROPN
ijassa-422	200	74	has	have	AUX
ijassa-422	200	75	set	set	VERB
ijassa-422	200	76	the	the	DET
ijassa-422	200	77	precision	precision	NOUN
ijassa-422	200	78	threshold	threshold	NOUN
ijassa-422	200	79	θ(for	θ(for	SCONJ
ijassa-422	200	80	the	the	DET
ijassa-422	200	81	coefficient	coefficient	NOUN
ijassa-422	200	82	of	of	ADP
ijassa-422	200	83	variation	variation	NOUN
ijassa-422	200	84	of	of	ADP
ijassa-422	200	85	the	the	DET
ijassa-422	200	86	pur177	pur177	PROPN
ijassa-422	200	87	advances	advance	NOUN
ijassa-422	200	88	in	in	ADP
ijassa-422	200	89	systems	system	NOUN
ijassa-422	200	90	science	science	NOUN
ijassa-422	200	91	and	and	CCONJ
ijassa-422	200	92	applications	application	NOUN
ijassa-422	200	93	(	(	PUNCT
ijassa-422	200	94	2013	2013	NUM
ijassa-422	200	95	)	)	PUNCT
ijassa-422	200	96	vol.13	vol.13	NOUN
ijassa-422	200	97	no.2	no.2	PROPN
ijassa-422	200	98	table	table	NOUN
ijassa-422	200	99	1.2	1.2	NUM
ijassa-422	200	100	example	example	NOUN
ijassa-422	200	101	2	2	NUM
ijassa-422	200	102	segment	segment	NOUN
ijassa-422	200	103	a	a	DET
ijassa-422	200	104	segment	segment	NOUN
ijassa-422	200	105	b	b	NOUN
ijassa-422	200	106	average	average	ADJ
ijassa-422	200	107	purchasing	purchasing	NOUN
ijassa-422	200	108	price	price	NOUN
ijassa-422	200	109	(	(	PUNCT
ijassa-422	200	110	in	in	ADP
ijassa-422	200	111	$	$	SYM
ijassa-422	200	112	)	)	PUNCT
ijassa-422	200	113	100	100	NUM
ijassa-422	200	114	90	90	NUM
ijassa-422	200	115	variance	variance	NOUN
ijassa-422	200	116	of	of	ADP
ijassa-422	200	117	purchasing	purchase	VERB
ijassa-422	200	118	price	price	NOUN
ijassa-422	200	119	(	(	PUNCT
ijassa-422	200	120	in	in	ADP
ijassa-422	200	121	$	$	SYM
ijassa-422	200	122	2	2	NUM
ijassa-422	200	123	)	)	PUNCT
ijassa-422	200	124	252	252	NUM
ijassa-422	200	125	502	502	NUM
ijassa-422	200	126	standard	standard	ADJ
ijassa-422	200	127	deviation	deviation	NOUN
ijassa-422	200	128	of	of	ADP
ijassa-422	200	129	purchasing	purchase	VERB
ijassa-422	200	130	price	price	NOUN
ijassa-422	200	131	(	(	PUNCT
ijassa-422	200	132	in	in	ADP
ijassa-422	200	133	$	$	SYM
ijassa-422	200	134	)	)	PUNCT
ijassa-422	200	135	25	25	NUM
ijassa-422	200	136	50	50	NUM
ijassa-422	200	137	coefficient	coefficient	NOUN
ijassa-422	200	138	of	of	ADP
ijassa-422	200	139	variation	variation	NOUN
ijassa-422	200	140	of	of	ADP
ijassa-422	200	141	purchasing	purchase	VERB
ijassa-422	200	142	price	price	NOUN
ijassa-422	200	143	0.25	0.25	NUM
ijassa-422	200	144	0.56	0.56	NUM
ijassa-422	200	145	chasing	chasing	NOUN
ijassa-422	200	146	price	price	NOUN
ijassa-422	200	147	)	)	PUNCT
ijassa-422	200	148	to	to	PART
ijassa-422	200	149	be	be	AUX
ijassa-422	200	150	0.5	0.5	NUM
ijassa-422	200	151	.	.	PUNCT
ijassa-422	201	1	by	by	ADP
ijassa-422	201	2	proposition	proposition	NOUN
ijassa-422	201	3	2	2	NUM
ijassa-422	201	4	,	,	PUNCT
ijassa-422	201	5	the	the	DET
ijassa-422	201	6	e	e	NOUN
ijassa-422	201	7	-	-	ADJ
ijassa-422	201	8	market	market	ADJ
ijassa-422	201	9	segmentation	segmentation	NOUN
ijassa-422	201	10	result	result	NOUN
ijassa-422	201	11	for	for	SCONJ
ijassa-422	201	12	segment	segment	NOUN
ijassa-422	201	13	a	a	PRON
ijassa-422	201	14	is	be	AUX
ijassa-422	201	15	good	good	ADJ
ijassa-422	201	16	enough	enough	ADV
ijassa-422	201	17	because	because	SCONJ
ijassa-422	201	18	the	the	DET
ijassa-422	201	19	coefficient	coefficient	NOUN
ijassa-422	201	20	of	of	ADP
ijassa-422	201	21	variation	variation	NOUN
ijassa-422	201	22	of	of	ADP
ijassa-422	201	23	the	the	DET
ijassa-422	201	24	purchasing	purchase	VERB
ijassa-422	201	25	price	price	NOUN
ijassa-422	201	26	is	be	AUX
ijassa-422	201	27	less	less	ADJ
ijassa-422	201	28	than	than	ADP
ijassa-422	201	29	θ	θ	PROPN
ijassa-422	201	30	.	.	PUNCT
ijassa-422	202	1	thus	thus	ADV
ijassa-422	202	2	,	,	PUNCT
ijassa-422	202	3	for	for	ADP
ijassa-422	202	4	consumers	consumer	NOUN
ijassa-422	202	5	in	in	ADP
ijassa-422	202	6	segment	segment	NOUN
ijassa-422	202	7	a	a	NOUN
ijassa-422	202	8	,	,	PUNCT
ijassa-422	202	9	the	the	DET
ijassa-422	202	10	efb	efb	PROPN
ijassa-422	202	11	can	can	AUX
ijassa-422	202	12	carry	carry	VERB
ijassa-422	202	13	out	out	ADP
ijassa-422	202	14	the	the	DET
ijassa-422	202	15	dynamic	dynamic	ADJ
ijassa-422	202	16	price	price	NOUN
ijassa-422	202	17	test	test	NOUN
ijassa-422	202	18	with	with	ADP
ijassa-422	202	19	a	a	DET
ijassa-422	202	20	reference	reference	NOUN
ijassa-422	202	21	price	price	NOUN
ijassa-422	202	22	of	of	ADP
ijassa-422	202	23	$	$	SYM
ijassa-422	202	24	100	100	NUM
ijassa-422	202	25	and	and	CCONJ
ijassa-422	202	26	the	the	DET
ijassa-422	202	27	dynamic	dynamic	ADJ
ijassa-422	202	28	testing	testing	NOUN
ijassa-422	202	29	prices	price	NOUN
ijassa-422	202	30	can	can	AUX
ijassa-422	202	31	be	be	AUX
ijassa-422	202	32	set	set	VERB
ijassa-422	202	33	within	within	ADP
ijassa-422	202	34	a	a	DET
ijassa-422	202	35	reasonable	reasonable	ADJ
ijassa-422	202	36	range	range	NOUN
ijassa-422	202	37	.	.	PUNCT
ijassa-422	203	1	on	on	ADP
ijassa-422	203	2	the	the	DET
ijassa-422	203	3	other	other	ADJ
ijassa-422	203	4	hand	hand	NOUN
ijassa-422	203	5	,	,	PUNCT
ijassa-422	203	6	the	the	DET
ijassa-422	203	7	e	e	NOUN
ijassa-422	203	8	-	-	NOUN
ijassa-422	203	9	market	market	ADJ
ijassa-422	203	10	segmentation	segmentation	NOUN
ijassa-422	203	11	for	for	ADP
ijassa-422	203	12	segment	segment	NOUN
ijassa-422	203	13	b	b	PROPN
ijassa-422	203	14	is	be	AUX
ijassa-422	203	15	not	not	PART
ijassa-422	203	16	good	good	ADJ
ijassa-422	203	17	enough	enough	ADV
ijassa-422	203	18	because	because	SCONJ
ijassa-422	203	19	segment	segment	PROPN
ijassa-422	203	20	b	b	PROPN
ijassa-422	203	21	’s	’s	PART
ijassa-422	203	22	coefficient	coefficient	NOUN
ijassa-422	203	23	of	of	ADP
ijassa-422	203	24	variation	variation	NOUN
ijassa-422	203	25	of	of	ADP
ijassa-422	203	26	the	the	DET
ijassa-422	203	27	purchasing	purchase	VERB
ijassa-422	203	28	price	price	NOUN
ijassa-422	203	29	is	be	AUX
ijassa-422	203	30	larger	large	ADJ
ijassa-422	203	31	than	than	ADP
ijassa-422	203	32	θ	θ	PROPN
ijassa-422	203	33	.	.	PUNCT
ijassa-422	204	1	since	since	SCONJ
ijassa-422	204	2	the	the	DET
ijassa-422	204	3	size	size	NOUN
ijassa-422	204	4	of	of	ADP
ijassa-422	204	5	this	this	DET
ijassa-422	204	6	segment	segment	NOUN
ijassa-422	204	7	is	be	AUX
ijassa-422	204	8	1500	1500	NUM
ijassa-422	204	9	and	and	CCONJ
ijassa-422	204	10	the	the	DET
ijassa-422	204	11	minimum	minimum	ADJ
ijassa-422	204	12	segment	segment	NOUN
ijassa-422	204	13	size	size	NOUN
ijassa-422	204	14	is	be	AUX
ijassa-422	204	15	500	500	NUM
ijassa-422	204	16	,	,	PUNCT
ijassa-422	204	17	the	the	DET
ijassa-422	204	18	efb	efb	PROPN
ijassa-422	204	19	can	can	AUX
ijassa-422	204	20	consider	consider	VERB
ijassa-422	204	21	further	far	ADV
ijassa-422	204	22	segmenting	segment	VERB
ijassa-422	204	23	segment	segment	NOUN
ijassa-422	204	24	b	b	NOUN
ijassa-422	204	25	by	by	ADP
ijassa-422	204	26	using	use	VERB
ijassa-422	204	27	another	another	DET
ijassa-422	204	28	classification	classification	NOUN
ijassa-422	204	29	variable	variable	NOUN
ijassa-422	204	30	.	.	PUNCT
ijassa-422	205	1	5	5	NUM
ijassa-422	205	2	segmentation	segmentation	NOUN
ijassa-422	205	3	for	for	ADP
ijassa-422	205	4	retaining	retain	VERB
ijassa-422	205	5	customers	customer	NOUN
ijassa-422	205	6	,	,	PUNCT
ijassa-422	205	7	direct	direct	ADJ
ijassa-422	205	8	marketing	marketing	NOUN
ijassa-422	205	9	and	and	CCONJ
ijassa-422	205	10	others	other	NOUN
ijassa-422	205	11	in	in	ADP
ijassa-422	205	12	sections	section	NOUN
ijassa-422	205	13	3	3	NUM
ijassa-422	205	14	and	and	CCONJ
ijassa-422	205	15	4	4	NUM
ijassa-422	205	16	,	,	PUNCT
ijassa-422	205	17	we	we	PRON
ijassa-422	205	18	have	have	AUX
ijassa-422	205	19	discussed	discuss	VERB
ijassa-422	205	20	the	the	DET
ijassa-422	205	21	e	e	NOUN
ijassa-422	205	22	-	-	ADJ
ijassa-422	205	23	market	market	ADJ
ijassa-422	205	24	segmentation	segmentation	NOUN
ijassa-422	205	25	schemes	scheme	NOUN
ijassa-422	205	26	,	,	PUNCT
ijassa-422	205	27	following	follow	VERB
ijassa-422	205	28	the	the	DET
ijassa-422	205	29	concept	concept	NOUN
ijassa-422	205	30	of	of	ADP
ijassa-422	205	31	mvpm	mvpm	PROPN
ijassa-422	205	32	,	,	PUNCT
ijassa-422	205	33	for	for	ADP
ijassa-422	205	34	two	two	NUM
ijassa-422	205	35	important	important	ADJ
ijassa-422	205	36	collaborative	collaborative	ADJ
ijassa-422	205	37	functions	function	NOUN
ijassa-422	205	38	for	for	ADP
ijassa-422	205	39	efbs	efb	VERB
ijassa-422	205	40	.	.	PUNCT
ijassa-422	206	1	we	we	PRON
ijassa-422	206	2	will	will	AUX
ijassa-422	206	3	discuss	discuss	VERB
ijassa-422	206	4	more	more	ADJ
ijassa-422	206	5	functionality	functionality	NOUN
ijassa-422	206	6	areas	area	NOUN
ijassa-422	206	7	where	where	SCONJ
ijassa-422	206	8	mvpm	mvpm	PROPN
ijassa-422	206	9	can	can	AUX
ijassa-422	206	10	be	be	AUX
ijassa-422	206	11	applied	apply	VERB
ijassa-422	206	12	for	for	ADP
ijassa-422	206	13	emarket	emarket	NOUN
ijassa-422	206	14	segmentation	segmentation	NOUN
ijassa-422	206	15	in	in	ADP
ijassa-422	206	16	this	this	DET
ijassa-422	206	17	section	section	NOUN
ijassa-422	206	18	.	.	PUNCT
ijassa-422	207	1	as	as	SCONJ
ijassa-422	207	2	we	we	PRON
ijassa-422	207	3	mentioned	mention	VERB
ijassa-422	207	4	earlier	early	ADV
ijassa-422	207	5	,	,	PUNCT
ijassa-422	207	6	trust	trust	NOUN
ijassa-422	207	7	and	and	CCONJ
ijassa-422	207	8	customers	customer	NOUN
ijassa-422	207	9	’	'	PUNCT
ijassa-422	207	10	loyalty	loyalty	NOUN
ijassa-422	207	11	are	be	AUX
ijassa-422	207	12	two	two	NUM
ijassa-422	207	13	important	important	ADJ
ijassa-422	207	14	issues	issue	NOUN
ijassa-422	207	15	for	for	ADP
ijassa-422	207	16	efbs	efbs	ADV
ijassa-422	207	17	doing	do	VERB
ijassa-422	207	18	business	business	NOUN
ijassa-422	207	19	on	on	ADP
ijassa-422	207	20	the	the	DET
ijassa-422	207	21	internet	internet	NOUN
ijassa-422	207	22	.	.	PUNCT
ijassa-422	208	1	without	without	ADP
ijassa-422	208	2	proper	proper	ADJ
ijassa-422	208	3	e	e	NOUN
ijassa-422	208	4	-	-	NOUN
ijassa-422	208	5	market	market	ADJ
ijassa-422	208	6	segmentation	segmentation	NOUN
ijassa-422	208	7	,	,	PUNCT
ijassa-422	208	8	building	build	VERB
ijassa-422	208	9	and	and	CCONJ
ijassa-422	208	10	keeping	keep	VERB
ijassa-422	208	11	the	the	DET
ijassa-422	208	12	loyalty	loyalty	NOUN
ijassa-422	208	13	of	of	ADP
ijassa-422	208	14	the	the	DET
ijassa-422	208	15	online	online	ADJ
ijassa-422	208	16	customers	customer	NOUN
ijassa-422	208	17	becomes	become	VERB
ijassa-422	208	18	more	more	ADV
ijassa-422	208	19	difficult	difficult	ADJ
ijassa-422	208	20	.	.	PUNCT
ijassa-422	209	1	as	as	ADP
ijassa-422	209	2	a	a	DET
ijassa-422	209	3	result	result	NOUN
ijassa-422	209	4	,	,	PUNCT
ijassa-422	209	5	when	when	SCONJ
ijassa-422	209	6	the	the	DET
ijassa-422	209	7	efb	efb	PROPN
ijassa-422	209	8	performs	perform	VERB
ijassa-422	209	9	the	the	DET
ijassa-422	209	10	e	e	NOUN
ijassa-422	209	11	-	-	NOUN
ijassa-422	209	12	market	market	ADJ
ijassa-422	209	13	segmentation	segmentation	NOUN
ijassa-422	209	14	,	,	PUNCT
ijassa-422	209	15	it	it	PRON
ijassa-422	209	16	is	be	AUX
ijassa-422	209	17	important	important	ADJ
ijassa-422	209	18	for	for	SCONJ
ijassa-422	209	19	him	he	PRON
ijassa-422	209	20	to	to	PART
ijassa-422	209	21	bear	bear	VERB
ijassa-422	209	22	in	in	ADP
ijassa-422	209	23	mind	mind	NOUN
ijassa-422	209	24	that	that	SCONJ
ijassa-422	209	25	he	he	PRON
ijassa-422	209	26	has	have	VERB
ijassa-422	209	27	to	to	PART
ijassa-422	209	28	be	be	AUX
ijassa-422	209	29	able	able	ADJ
ijassa-422	209	30	to	to	PART
ijassa-422	209	31	identify	identify	VERB
ijassa-422	209	32	precisely	precisely	ADV
ijassa-422	209	33	the	the	DET
ijassa-422	209	34	need	need	NOUN
ijassa-422	209	35	of	of	ADP
ijassa-422	209	36	the	the	DET
ijassa-422	209	37	customers	customer	NOUN
ijassa-422	209	38	inside	inside	ADP
ijassa-422	209	39	that	that	DET
ijassa-422	209	40	market	market	NOUN
ijassa-422	209	41	segment	segment	NOUN
ijassa-422	209	42	and	and	CCONJ
ijassa-422	209	43	be	be	AUX
ijassa-422	209	44	focused	focus	VERB
ijassa-422	209	45	[	[	PUNCT
ijassa-422	209	46	1	1	NUM
ijassa-422	209	47	]	]	PUNCT
ijassa-422	209	48	.	.	PUNCT
ijassa-422	210	1	this	this	DET
ijassa-422	210	2	objective	objective	NOUN
ijassa-422	210	3	follows	follow	VERB
ijassa-422	210	4	exactly	exactly	ADV
ijassa-422	210	5	the	the	DET
ijassa-422	210	6	mvpm	mvpm	NOUN
ijassa-422	210	7	where	where	SCONJ
ijassa-422	210	8	the	the	DET
ijassa-422	210	9	need	need	NOUN
ijassa-422	210	10	of	of	ADP
ijassa-422	210	11	the	the	DET
ijassa-422	210	12	customers	customer	NOUN
ijassa-422	210	13	inside	inside	ADP
ijassa-422	210	14	each	each	DET
ijassa-422	210	15	e	e	NOUN
ijassa-422	210	16	-	-	NOUN
ijassa-422	210	17	market	market	ADJ
ijassa-422	210	18	segment	segment	NOUN
ijassa-422	210	19	refers	refer	VERB
ijassa-422	210	20	to	to	ADP
ijassa-422	210	21	the	the	DET
ijassa-422	210	22	average	average	ADJ
ijassa-422	210	23	measure	measure	NOUN
ijassa-422	210	24	of	of	ADP
ijassa-422	210	25	that	that	DET
ijassa-422	210	26	need	need	NOUN
ijassa-422	210	27	and	and	CCONJ
ijassa-422	210	28	the	the	DET
ijassa-422	210	29	precision	precision	NOUN
ijassa-422	210	30	for	for	ADP
ijassa-422	210	31	the	the	DET
ijassa-422	210	32	understanding	understanding	NOUN
ijassa-422	210	33	of	of	ADP
ijassa-422	210	34	this	this	DET
ijassa-422	210	35	need	need	NOUN
ijassa-422	210	36	in	in	ADP
ijassa-422	210	37	the	the	DET
ijassa-422	210	38	corresponding	corresponding	ADJ
ijassa-422	210	39	e	e	NOUN
ijassa-422	210	40	-	-	NOUN
ijassa-422	210	41	market	market	ADJ
ijassa-422	210	42	segment	segment	NOUN
ijassa-422	210	43	is	be	AUX
ijassa-422	210	44	reflected	reflect	VERB
ijassa-422	210	45	by	by	ADP
ijassa-422	210	46	the	the	DET
ijassa-422	210	47	coefficient	coefficient	NOUN
ijassa-422	210	48	of	of	ADP
ijassa-422	210	49	variation	variation	NOUN
ijassa-422	210	50	of	of	ADP
ijassa-422	210	51	that	that	PRON
ijassa-422	210	52	need	need	VERB
ijassa-422	210	53	measure	measure	NOUN
ijassa-422	210	54	.	.	PUNCT
ijassa-422	211	1	this	this	PRON
ijassa-422	211	2	is	be	AUX
ijassa-422	211	3	what	what	PRON
ijassa-422	211	4	the	the	DET
ijassa-422	211	5	mvpm	mvpm	PROPN
ijassa-422	211	6	captures	capture	VERB
ijassa-422	211	7	.	.	PUNCT
ijassa-422	212	1	as	as	ADP
ijassa-422	212	2	an	an	DET
ijassa-422	212	3	example	example	NOUN
ijassa-422	212	4	,	,	PUNCT
ijassa-422	212	5	suppose	suppose	VERB
ijassa-422	212	6	the	the	DET
ijassa-422	212	7	efb	efb	PROPN
ijassa-422	212	8	would	would	AUX
ijassa-422	212	9	like	like	VERB
ijassa-422	212	10	to	to	PART
ijassa-422	212	11	retain	retain	VERB
ijassa-422	212	12	the	the	DET
ijassa-422	212	13	customers	customer	NOUN
ijassa-422	212	14	by	by	ADP
ijassa-422	212	15	providing	provide	VERB
ijassa-422	212	16	a	a	DET
ijassa-422	212	17	membership	membership	NOUN
ijassa-422	212	18	system	system	NOUN
ijassa-422	212	19	.	.	PUNCT
ijassa-422	213	1	in	in	ADP
ijassa-422	213	2	order	order	NOUN
ijassa-422	213	3	to	to	PART
ijassa-422	213	4	attract	attract	VERB
ijassa-422	213	5	the	the	DET
ijassa-422	213	6	customers	customer	NOUN
ijassa-422	213	7	,	,	PUNCT
ijassa-422	213	8	the	the	DET
ijassa-422	213	9	efb	efb	PROPN
ijassa-422	213	10	would	would	AUX
ijassa-422	213	11	like	like	VERB
ijassa-422	213	12	to	to	PART
ijassa-422	213	13	provide	provide	VERB
ijassa-422	213	14	bonus	bonus	NOUN
ijassa-422	213	15	points	point	NOUN
ijassa-422	213	16	for	for	ADP
ijassa-422	213	17	the	the	DET
ijassa-422	213	18	customers	customer	NOUN
ijassa-422	213	19	who	who	PRON
ijassa-422	213	20	join	join	VERB
ijassa-422	213	21	the	the	DET
ijassa-422	213	22	membership	membership	NOUN
ijassa-422	213	23	and	and	CCONJ
ijassa-422	213	24	make	make	VERB
ijassa-422	213	25	some	some	DET
ijassa-422	213	26	purchases	purchase	NOUN
ijassa-422	213	27	.	.	PUNCT
ijassa-422	214	1	obviously	obviously	ADV
ijassa-422	214	2	,	,	PUNCT
ijassa-422	214	3	in	in	ADP
ijassa-422	214	4	order	order	NOUN
ijassa-422	214	5	to	to	PART
ijassa-422	214	6	attract	attract	VERB
ijassa-422	214	7	more	more	ADJ
ijassa-422	214	8	customers	customer	NOUN
ijassa-422	214	9	to	to	PART
ijassa-422	214	10	be	be	AUX
ijassa-422	214	11	members	member	NOUN
ijassa-422	214	12	,	,	PUNCT
ijassa-422	214	13	the	the	DET
ijassa-422	214	14	amount	amount	NOUN
ijassa-422	214	15	of	of	ADP
ijassa-422	214	16	the	the	DET
ijassa-422	214	17	bonus	bonus	NOUN
ijassa-422	214	18	points	point	NOUN
ijassa-422	214	19	and	and	CCONJ
ijassa-422	214	20	the	the	DET
ijassa-422	214	21	amount	amount	NOUN
ijassa-422	214	22	of	of	ADP
ijassa-422	214	23	required	require	VERB
ijassa-422	214	24	purchases	purchase	NOUN
ijassa-422	214	25	should	should	AUX
ijassa-422	214	26	be	be	AUX
ijassa-422	214	27	offered	offer	VERB
ijassa-422	214	28	differently	differently	ADV
ijassa-422	214	29	to	to	ADP
ijassa-422	214	30	customers	customer	NOUN
ijassa-422	214	31	in	in	ADP
ijassa-422	214	32	different	different	ADJ
ijassa-422	214	33	segments	segment	NOUN
ijassa-422	214	34	.	.	PUNCT
ijassa-422	215	1	the	the	DET
ijassa-422	215	2	concept	concept	NOUN
ijassa-422	215	3	of	of	ADP
ijassa-422	215	4	mvpm	mvpm	PROPN
ijassa-422	215	5	can	can	AUX
ijassa-422	215	6	hence	hence	ADV
ijassa-422	215	7	be	be	AUX
ijassa-422	215	8	applied	apply	VERB
ijassa-422	215	9	for	for	ADP
ijassa-422	215	10	providing	provide	VERB
ijassa-422	215	11	a	a	DET
ijassa-422	215	12	measure	measure	NOUN
ijassa-422	215	13	for	for	ADP
ijassa-422	215	14	this	this	DET
ijassa-422	215	15	purpose	purpose	NOUN
ijassa-422	215	16	.	.	PUNCT
ijassa-422	216	1	tsan	tsan	PROPN
ijassa-422	216	2	ming	ming	PROPN
ijassa-422	216	3	choi	choi	NOUN
ijassa-422	216	4	:	:	PUNCT
ijassa-422	216	5	e	e	X
ijassa-422	216	6	-	-	NOUN
ijassa-422	216	7	market	market	ADJ
ijassa-422	216	8	segmentation	segmentation	NOUN
ijassa-422	216	9	for	for	ADP
ijassa-422	216	10	internet	internet	NOUN
ijassa-422	216	11	-	-	PUNCT
ijassa-422	216	12	mediated	mediate	VERB
ijassa-422	216	13	fashion	fashion	NOUN
ijassa-422	216	14	brands	brand	NOUN
ijassa-422	216	15	...	...	PUNCT
ijassa-422	216	16	178	178	NUM
ijassa-422	216	17	similarly	similarly	ADV
ijassa-422	216	18	,	,	PUNCT
ijassa-422	216	19	for	for	ADP
ijassa-422	216	20	an	an	DET
ijassa-422	216	21	efb	efb	NOUN
ijassa-422	216	22	who	who	PRON
ijassa-422	216	23	wants	want	VERB
ijassa-422	216	24	to	to	PART
ijassa-422	216	25	provide	provide	VERB
ijassa-422	216	26	the	the	DET
ijassa-422	216	27	right	right	ADJ
ijassa-422	216	28	product	product	NOUN
ijassa-422	216	29	and	and	CCONJ
ijassa-422	216	30	service	service	NOUN
ijassa-422	216	31	to	to	ADP
ijassa-422	216	32	the	the	DET
ijassa-422	216	33	right	right	ADJ
ijassa-422	216	34	customer	customer	NOUN
ijassa-422	216	35	for	for	ADP
ijassa-422	216	36	the	the	DET
ijassa-422	216	37	right	right	ADJ
ijassa-422	216	38	price	price	NOUN
ijassa-422	216	39	at	at	ADP
ijassa-422	216	40	the	the	DET
ijassa-422	216	41	right	right	ADJ
ijassa-422	216	42	time	time	NOUN
ijassa-422	216	43	in	in	ADP
ijassa-422	216	44	the	the	DET
ijassa-422	216	45	right	right	ADJ
ijassa-422	216	46	place	place	NOUN
ijassa-422	216	47	with	with	ADP
ijassa-422	216	48	direct	direct	ADJ
ijassa-422	216	49	marketing	marketing	NOUN
ijassa-422	216	50	strategy	strategy	NOUN
ijassa-422	216	51	[	[	X
ijassa-422	216	52	31	31	NUM
ijassa-422	216	53	-	-	SYM
ijassa-422	216	54	32	32	NUM
ijassa-422	216	55	]	]	PUNCT
ijassa-422	216	56	,	,	PUNCT
ijassa-422	216	57	the	the	DET
ijassa-422	216	58	mvpm	mvpm	PROPN
ijassa-422	216	59	also	also	ADV
ijassa-422	216	60	works	work	VERB
ijassa-422	216	61	where	where	SCONJ
ijassa-422	216	62	it	it	PRON
ijassa-422	216	63	provides	provide	VERB
ijassa-422	216	64	a	a	DET
ijassa-422	216	65	mechanism	mechanism	NOUN
ijassa-422	216	66	for	for	ADP
ijassa-422	216	67	e	e	NOUN
ijassa-422	216	68	-	-	NOUN
ijassa-422	216	69	market	market	ADJ
ijassa-422	216	70	segmentation	segmentation	NOUN
ijassa-422	216	71	which	which	PRON
ijassa-422	216	72	helps	help	VERB
ijassa-422	216	73	to	to	PART
ijassa-422	216	74	narrow	narrow	VERB
ijassa-422	216	75	down	down	ADP
ijassa-422	216	76	the	the	DET
ijassa-422	216	77	error	error	NOUN
ijassa-422	216	78	in	in	ADP
ijassa-422	216	79	terms	term	NOUN
ijassa-422	216	80	of	of	ADP
ijassa-422	216	81	the	the	DET
ijassa-422	216	82	product	product	NOUN
ijassa-422	216	83	type	type	NOUN
ijassa-422	216	84	,	,	PUNCT
ijassa-422	216	85	selling	sell	VERB
ijassa-422	216	86	price	price	NOUN
ijassa-422	216	87	,	,	PUNCT
ijassa-422	216	88	etc	etc	X
ijassa-422	216	89	.	.	X
ijassa-422	216	90	for	for	ADP
ijassa-422	216	91	instance	instance	NOUN
ijassa-422	216	92	,	,	PUNCT
ijassa-422	216	93	the	the	DET
ijassa-422	216	94	efb	efb	PROPN
ijassa-422	216	95	can	can	AUX
ijassa-422	216	96	make	make	VERB
ijassa-422	216	97	use	use	NOUN
ijassa-422	216	98	of	of	ADP
ijassa-422	216	99	the	the	DET
ijassa-422	216	100	data	datum	NOUN
ijassa-422	216	101	on	on	ADP
ijassa-422	216	102	the	the	DET
ijassa-422	216	103	products	product	NOUN
ijassa-422	216	104	bought	buy	VERB
ijassa-422	216	105	by	by	ADP
ijassa-422	216	106	the	the	DET
ijassa-422	216	107	customers	customer	NOUN
ijassa-422	216	108	in	in	ADP
ijassa-422	216	109	the	the	DET
ijassa-422	216	110	past	past	NOUN
ijassa-422	216	111	to	to	PART
ijassa-422	216	112	help	help	VERB
ijassa-422	216	113	in	in	ADP
ijassa-422	216	114	segmenting	segment	VERB
ijassa-422	216	115	the	the	DET
ijassa-422	216	116	customers	customer	NOUN
ijassa-422	216	117	and	and	CCONJ
ijassa-422	216	118	measuring	measure	VERB
ijassa-422	216	119	the	the	DET
ijassa-422	216	120	customers	customer	NOUN
ijassa-422	216	121	likelihood	likelihood	NOUN
ijassa-422	216	122	of	of	ADP
ijassa-422	216	123	buying	buy	VERB
ijassa-422	216	124	the	the	DET
ijassa-422	216	125	product	product	NOUN
ijassa-422	216	126	that	that	PRON
ijassa-422	216	127	will	will	AUX
ijassa-422	216	128	be	be	AUX
ijassa-422	216	129	direct	direct	ADJ
ijassa-422	216	130	marketed	market	VERB
ijassa-422	216	131	.	.	PUNCT
ijassa-422	217	1	6	6	NUM
ijassa-422	217	2	conclusion	conclusion	NOUN
ijassa-422	217	3	and	and	CCONJ
ijassa-422	217	4	managerial	managerial	ADJ
ijassa-422	217	5	implications	implication	NOUN
ijassa-422	217	6	we	we	PRON
ijassa-422	217	7	have	have	AUX
ijassa-422	217	8	proposed	propose	VERB
ijassa-422	217	9	in	in	ADP
ijassa-422	217	10	this	this	DET
ijassa-422	217	11	paper	paper	NOUN
ijassa-422	217	12	a	a	DET
ijassa-422	217	13	conceptual	conceptual	ADJ
ijassa-422	217	14	decision	decision	NOUN
ijassa-422	217	15	model	model	NOUN
ijassa-422	217	16	,	,	PUNCT
ijassa-422	217	17	called	call	VERB
ijassa-422	217	18	the	the	DET
ijassa-422	217	19	“	"	PUNCT
ijassa-422	217	20	meanvariance	meanvariance	NOUN
ijassa-422	217	21	performance	performance	NOUN
ijassa-422	217	22	measure	measure	NOUN
ijassa-422	217	23	market	market	NOUN
ijassa-422	217	24	segmentation	segmentation	NOUN
ijassa-422	217	25	scheme	scheme	NOUN
ijassa-422	217	26	(	(	PUNCT
ijassa-422	217	27	mvpm	mvpm	NOUN
ijassa-422	217	28	)	)	PUNCT
ijassa-422	217	29	”	"	PUNCT
ijassa-422	217	30	,	,	PUNCT
ijassa-422	217	31	for	for	ADP
ijassa-422	217	32	emarket	emarket	PROPN
ijassa-422	217	33	segmentation	segmentation	NOUN
ijassa-422	217	34	for	for	ADP
ijassa-422	217	35	different	different	ADJ
ijassa-422	217	36	specific	specific	ADJ
ijassa-422	217	37	collaborative	collaborative	ADJ
ijassa-422	217	38	functions	function	NOUN
ijassa-422	217	39	.	.	PUNCT
ijassa-422	218	1	as	as	SCONJ
ijassa-422	218	2	we	we	PRON
ijassa-422	218	3	all	all	PRON
ijassa-422	218	4	know	know	VERB
ijassa-422	218	5	,	,	PUNCT
ijassa-422	218	6	the	the	DET
ijassa-422	218	7	traditional	traditional	ADJ
ijassa-422	218	8	market	market	NOUN
ijassa-422	218	9	segmentation	segmentation	NOUN
ijassa-422	218	10	relies	rely	VERB
ijassa-422	218	11	on	on	ADP
ijassa-422	218	12	the	the	DET
ijassa-422	218	13	classification	classification	NOUN
ijassa-422	218	14	variables	variable	NOUN
ijassa-422	218	15	like	like	ADP
ijassa-422	218	16	the	the	DET
ijassa-422	218	17	demographic	demographic	ADJ
ijassa-422	218	18	,	,	PUNCT
ijassa-422	218	19	geographic	geographic	ADJ
ijassa-422	218	20	,	,	PUNCT
ijassa-422	218	21	psychographic	psychographic	ADJ
ijassa-422	218	22	and	and	CCONJ
ijassa-422	218	23	behavioral	behavioral	ADJ
ijassa-422	218	24	variables	variable	NOUN
ijassa-422	218	25	.	.	PUNCT
ijassa-422	219	1	however	however	ADV
ijassa-422	219	2	,	,	PUNCT
ijassa-422	219	3	in	in	ADP
ijassa-422	219	4	spite	spite	NOUN
ijassa-422	219	5	of	of	ADP
ijassa-422	219	6	the	the	DET
ijassa-422	219	7	intuition	intuition	NOUN
ijassa-422	219	8	behind	behind	ADP
ijassa-422	219	9	the	the	DET
ijassa-422	219	10	classification	classification	NOUN
ijassa-422	219	11	by	by	ADP
ijassa-422	219	12	using	use	VERB
ijassa-422	219	13	these	these	DET
ijassa-422	219	14	variables	variable	NOUN
ijassa-422	219	15	,	,	PUNCT
ijassa-422	219	16	researchers	researcher	NOUN
ijassa-422	219	17	have	have	AUX
ijassa-422	219	18	questioned	question	VERB
ijassa-422	219	19	the	the	DET
ijassa-422	219	20	reliability	reliability	NOUN
ijassa-422	219	21	of	of	ADP
ijassa-422	219	22	the	the	DET
ijassa-422	219	23	available	available	ADJ
ijassa-422	219	24	market	market	NOUN
ijassa-422	219	25	segmentation	segmentation	NOUN
ijassa-422	219	26	techniques	technique	NOUN
ijassa-422	219	27	(	(	PUNCT
ijassa-422	219	28	e.g.	e.g.	ADV
ijassa-422	219	29	[	[	X
ijassa-422	219	30	8	8	NUM
ijassa-422	219	31	]	]	NUM
ijassa-422	219	32	)	)	PUNCT
ijassa-422	219	33	.	.	PUNCT
ijassa-422	220	1	furthermore	furthermore	ADV
ijassa-422	220	2	,	,	PUNCT
ijassa-422	220	3	the	the	DET
ijassa-422	220	4	classifications	classification	NOUN
ijassa-422	220	5	with	with	ADP
ijassa-422	220	6	these	these	DET
ijassa-422	220	7	conventional	conventional	ADJ
ijassa-422	220	8	variables	variable	NOUN
ijassa-422	220	9	may	may	AUX
ijassa-422	220	10	not	not	PART
ijassa-422	220	11	be	be	AUX
ijassa-422	220	12	very	very	ADV
ijassa-422	220	13	helpful	helpful	ADJ
ijassa-422	220	14	for	for	ADP
ijassa-422	220	15	a	a	DET
ijassa-422	220	16	specific	specific	ADJ
ijassa-422	220	17	collaborative	collaborative	ADJ
ijassa-422	220	18	function	function	NOUN
ijassa-422	220	19	.	.	PUNCT
ijassa-422	221	1	as	as	ADP
ijassa-422	221	2	a	a	DET
ijassa-422	221	3	result	result	NOUN
ijassa-422	221	4	,	,	PUNCT
ijassa-422	221	5	we	we	PRON
ijassa-422	221	6	propose	propose	VERB
ijassa-422	221	7	to	to	PART
ijassa-422	221	8	incorporate	incorporate	VERB
ijassa-422	221	9	the	the	DET
ijassa-422	221	10	collaborative	collaborative	ADJ
ijassa-422	221	11	function	function	NOUN
ijassa-422	221	12	’s	’s	PART
ijassa-422	221	13	performance	performance	NOUN
ijassa-422	221	14	measure	measure	NOUN
ijassa-422	221	15	and	and	CCONJ
ijassa-422	221	16	its	its	PRON
ijassa-422	221	17	precision	precision	NOUN
ijassa-422	221	18	into	into	ADP
ijassa-422	221	19	the	the	DET
ijassa-422	221	20	e	e	NOUN
ijassa-422	221	21	-	-	NOUN
ijassa-422	221	22	market	market	ADJ
ijassa-422	221	23	segmentation	segmentation	NOUN
ijassa-422	221	24	scheme	scheme	NOUN
ijassa-422	221	25	for	for	ADP
ijassa-422	221	26	effective	effective	ADJ
ijassa-422	221	27	decision	decision	NOUN
ijassa-422	221	28	making	making	NOUN
ijassa-422	221	29	by	by	ADP
ijassa-422	221	30	the	the	DET
ijassa-422	221	31	managers	manager	NOUN
ijassa-422	221	32	of	of	ADP
ijassa-422	221	33	the	the	DET
ijassa-422	221	34	corresponding	corresponding	ADJ
ijassa-422	221	35	functions	function	NOUN
ijassa-422	221	36	.	.	PUNCT
ijassa-422	222	1	a	a	DET
ijassa-422	222	2	mean	mean	ADJ
ijassa-422	222	3	-	-	PUNCT
ijassa-422	222	4	variance	variance	NOUN
ijassa-422	222	5	consideration	consideration	NOUN
ijassa-422	222	6	with	with	ADP
ijassa-422	222	7	which	which	PRON
ijassa-422	222	8	the	the	DET
ijassa-422	222	9	average	average	ADJ
ijassa-422	222	10	or	or	CCONJ
ijassa-422	222	11	expected	expect	VERB
ijassa-422	222	12	performance	performance	NOUN
ijassa-422	222	13	measure	measure	NOUN
ijassa-422	222	14	(	(	PUNCT
ijassa-422	222	15	e.g.	e.g.	ADV
ijassa-422	222	16	the	the	DET
ijassa-422	222	17	average	average	ADJ
ijassa-422	222	18	profit	profit	NOUN
ijassa-422	222	19	)	)	PUNCT
ijassa-422	222	20	is	be	AUX
ijassa-422	222	21	used	use	VERB
ijassa-422	222	22	as	as	ADP
ijassa-422	222	23	the	the	DET
ijassa-422	222	24	performance	performance	NOUN
ijassa-422	222	25	measure	measure	NOUN
ijassa-422	222	26	variable	variable	NOUN
ijassa-422	222	27	and	and	CCONJ
ijassa-422	222	28	the	the	DET
ijassa-422	222	29	degree	degree	NOUN
ijassa-422	222	30	of	of	ADP
ijassa-422	222	31	variation	variation	NOUN
ijassa-422	222	32	of	of	ADP
ijassa-422	222	33	the	the	DET
ijassa-422	222	34	performance	performance	NOUN
ijassa-422	222	35	measure	measure	NOUN
ijassa-422	222	36	(	(	PUNCT
ijassa-422	222	37	e.g.	e.g.	ADV
ijassa-422	222	38	the	the	DET
ijassa-422	222	39	coefficient	coefficient	NOUN
ijassa-422	222	40	of	of	ADP
ijassa-422	222	41	variation	variation	NOUN
ijassa-422	222	42	of	of	ADP
ijassa-422	222	43	profit	profit	NOUN
ijassa-422	222	44	)	)	PUNCT
ijassa-422	222	45	is	be	AUX
ijassa-422	222	46	applied	apply	VERB
ijassa-422	222	47	as	as	ADP
ijassa-422	222	48	a	a	DET
ijassa-422	222	49	precision	precision	NOUN
ijassa-422	222	50	control	control	NOUN
ijassa-422	222	51	variable	variable	NOUN
ijassa-422	222	52	.	.	PUNCT
ijassa-422	223	1	this	this	DET
ijassa-422	223	2	market	market	NOUN
ijassa-422	223	3	segmentation	segmentation	NOUN
ijassa-422	223	4	scheme	scheme	NOUN
ijassa-422	223	5	is	be	AUX
ijassa-422	223	6	thus	thus	ADV
ijassa-422	223	7	called	call	VERB
ijassa-422	223	8	the	the	DET
ijassa-422	223	9	mean	mean	ADJ
ijassa-422	223	10	-	-	PUNCT
ijassa-422	223	11	variance	variance	NOUN
ijassa-422	223	12	performance	performance	NOUN
ijassa-422	223	13	measure	measure	NOUN
ijassa-422	223	14	market	market	NOUN
ijassa-422	223	15	segmentation	segmentation	NOUN
ijassa-422	223	16	scheme	scheme	NOUN
ijassa-422	223	17	(	(	PUNCT
ijassa-422	223	18	mvpm	mvpm	PROPN
ijassa-422	223	19	)	)	PUNCT
ijassa-422	223	20	.	.	PUNCT
ijassa-422	224	1	with	with	ADP
ijassa-422	224	2	mvpm	mvpm	PROPN
ijassa-422	224	3	,	,	PUNCT
ijassa-422	224	4	efbs	efb	VERB
ijassa-422	224	5	can	can	AUX
ijassa-422	224	6	carry	carry	VERB
ijassa-422	224	7	out	out	ADP
ijassa-422	224	8	e	e	NOUN
ijassa-422	224	9	-	-	NOUN
ijassa-422	224	10	market	market	ADJ
ijassa-422	224	11	segmentation	segmentation	NOUN
ijassa-422	224	12	for	for	ADP
ijassa-422	224	13	each	each	DET
ijassa-422	224	14	particular	particular	ADJ
ijassa-422	224	15	collaborative	collaborative	ADJ
ijassa-422	224	16	functionality	functionality	NOUN
ijassa-422	224	17	area	area	NOUN
ijassa-422	224	18	following	follow	VERB
ijassa-422	224	19	a	a	DET
ijassa-422	224	20	mean	mean	ADJ
ijassa-422	224	21	-	-	PUNCT
ijassa-422	224	22	variance	variance	NOUN
ijassa-422	224	23	consideration	consideration	NOUN
ijassa-422	224	24	.	.	PUNCT
ijassa-422	225	1	we	we	PRON
ijassa-422	225	2	have	have	AUX
ijassa-422	225	3	discussed	discuss	VERB
ijassa-422	225	4	the	the	DET
ijassa-422	225	5	use	use	NOUN
ijassa-422	225	6	of	of	ADP
ijassa-422	225	7	mvpm	mvpm	NOUN
ijassa-422	225	8	for	for	ADP
ijassa-422	225	9	efbs	efb	VERB
ijassa-422	225	10	with	with	ADP
ijassa-422	225	11	the	the	DET
ijassa-422	225	12	estimation	estimation	NOUN
ijassa-422	225	13	of	of	ADP
ijassa-422	225	14	advertisement	advertisement	NOUN
ijassa-422	225	15	budget	budget	NOUN
ijassa-422	225	16	,	,	PUNCT
ijassa-422	225	17	dynamic	dynamic	ADJ
ijassa-422	225	18	pricing	pricing	NOUN
ijassa-422	225	19	,	,	PUNCT
ijassa-422	225	20	retaining	retain	VERB
ijassa-422	225	21	customers	customer	NOUN
ijassa-422	225	22	and	and	CCONJ
ijassa-422	225	23	direct	direct	ADJ
ijassa-422	225	24	marketing	marketing	NOUN
ijassa-422	225	25	.	.	PUNCT
ijassa-422	226	1	since	since	SCONJ
ijassa-422	226	2	brand	brand	NOUN
ijassa-422	226	3	managers	manager	NOUN
ijassa-422	226	4	are	be	AUX
ijassa-422	226	5	involved	involve	VERB
ijassa-422	226	6	with	with	ADP
ijassa-422	226	7	the	the	DET
ijassa-422	226	8	resource	resource	NOUN
ijassa-422	226	9	allocation	allocation	NOUN
ijassa-422	226	10	and	and	CCONJ
ijassa-422	226	11	decision	decision	NOUN
ijassa-422	226	12	making	making	NOUN
ijassa-422	226	13	for	for	ADP
ijassa-422	226	14	the	the	DET
ijassa-422	226	15	efbs	efbs	ADJ
ijassa-422	226	16	,	,	PUNCT
ijassa-422	226	17	effective	effective	ADJ
ijassa-422	226	18	and	and	CCONJ
ijassa-422	226	19	precise	precise	ADJ
ijassa-422	226	20	market	market	NOUN
ijassa-422	226	21	segmentation	segmentation	NOUN
ijassa-422	226	22	schemes	scheme	NOUN
ijassa-422	226	23	can	can	AUX
ijassa-422	226	24	provide	provide	VERB
ijassa-422	226	25	them	they	PRON
ijassa-422	226	26	with	with	ADP
ijassa-422	226	27	good	good	ADJ
ijassa-422	226	28	assistance	assistance	NOUN
ijassa-422	226	29	in	in	ADP
ijassa-422	226	30	making	make	VERB
ijassa-422	226	31	a	a	DET
ijassa-422	226	32	sound	sound	ADJ
ijassa-422	226	33	and	and	CCONJ
ijassa-422	226	34	optimal	optimal	ADJ
ijassa-422	226	35	decision	decision	NOUN
ijassa-422	226	36	.	.	PUNCT
ijassa-422	227	1	under	under	ADP
ijassa-422	227	2	mvpm	mvpm	PROPN
ijassa-422	227	3	,	,	PUNCT
ijassa-422	227	4	the	the	DET
ijassa-422	227	5	e	e	NOUN
ijassa-422	227	6	-	-	ADJ
ijassa-422	227	7	market	market	ADJ
ijassa-422	227	8	segmentation	segmentation	NOUN
ijassa-422	227	9	decision	decision	NOUN
ijassa-422	227	10	is	be	AUX
ijassa-422	227	11	under	under	ADP
ijassa-422	227	12	a	a	DET
ijassa-422	227	13	control	control	NOUN
ijassa-422	227	14	on	on	ADP
ijassa-422	227	15	the	the	DET
ijassa-422	227	16	precision	precision	NOUN
ijassa-422	227	17	of	of	ADP
ijassa-422	227	18	the	the	DET
ijassa-422	227	19	specific	specific	ADJ
ijassa-422	227	20	performance	performance	NOUN
ijassa-422	227	21	measure	measure	NOUN
ijassa-422	227	22	.	.	PUNCT
ijassa-422	228	1	as	as	ADP
ijassa-422	228	2	a	a	DET
ijassa-422	228	3	consequence	consequence	NOUN
ijassa-422	228	4	,	,	PUNCT
ijassa-422	228	5	better	well	ADJ
ijassa-422	228	6	resource	resource	NOUN
ijassa-422	228	7	allocation	allocation	NOUN
ijassa-422	228	8	decisions	decision	NOUN
ijassa-422	228	9	for	for	ADP
ijassa-422	228	10	different	different	ADJ
ijassa-422	228	11	collaborative	collaborative	ADJ
ijassa-422	228	12	operations	operation	NOUN
ijassa-422	228	13	can	can	AUX
ijassa-422	228	14	be	be	AUX
ijassa-422	228	15	made	make	VERB
ijassa-422	228	16	by	by	ADP
ijassa-422	228	17	the	the	DET
ijassa-422	228	18	fashion	fashion	NOUN
ijassa-422	228	19	brand	brand	NOUN
ijassa-422	228	20	managers	manager	NOUN
ijassa-422	228	21	optimally	optimally	ADV
ijassa-422	228	22	and	and	CCONJ
ijassa-422	228	23	precisely	precisely	ADV
ijassa-422	228	24	.	.	PUNCT
ijassa-422	229	1	we	we	PRON
ijassa-422	229	2	can	can	AUX
ijassa-422	229	3	thus	thus	ADV
ijassa-422	229	4	view	view	VERB
ijassa-422	229	5	mvpm	mvpm	ADV
ijassa-422	229	6	as	as	ADP
ijassa-422	229	7	an	an	DET
ijassa-422	229	8	uncertainty	uncertainty	NOUN
ijassa-422	229	9	control	control	NOUN
ijassa-422	229	10	model	model	NOUN
ijassa-422	229	11	which	which	PRON
ijassa-422	229	12	targets	target	VERB
ijassa-422	229	13	at	at	ADP
ijassa-422	229	14	reducing	reduce	VERB
ijassa-422	229	15	and	and	CCONJ
ijassa-422	229	16	constraining	constrain	VERB
ijassa-422	229	17	the	the	DET
ijassa-422	229	18	degree	degree	NOUN
ijassa-422	229	19	of	of	ADP
ijassa-422	229	20	uncertain179	uncertain179	PROPN
ijassa-422	229	21	advances	advance	NOUN
ijassa-422	229	22	in	in	ADP
ijassa-422	229	23	systems	system	NOUN
ijassa-422	229	24	science	science	NOUN
ijassa-422	229	25	and	and	CCONJ
ijassa-422	229	26	applications	application	NOUN
ijassa-422	229	27	(	(	PUNCT
ijassa-422	229	28	2013	2013	NUM
ijassa-422	229	29	)	)	PUNCT
ijassa-422	229	30	vol.13	vol.13	NOUN
ijassa-422	229	31	no.2	no.2	NUM
ijassa-422	229	32	ty	ty	INTJ
ijassa-422	229	33	associated	associate	VERB
ijassa-422	229	34	with	with	ADP
ijassa-422	229	35	the	the	DET
ijassa-422	229	36	performance	performance	NOUN
ijassa-422	229	37	measure	measure	NOUN
ijassa-422	229	38	.	.	PUNCT
ijassa-422	230	1	we	we	PRON
ijassa-422	230	2	believe	believe	VERB
ijassa-422	230	3	that	that	SCONJ
ijassa-422	230	4	mvpm	mvpm	PROPN
ijassa-422	230	5	is	be	AUX
ijassa-422	230	6	especially	especially	ADV
ijassa-422	230	7	important	important	ADJ
ijassa-422	230	8	for	for	ADP
ijassa-422	230	9	e	e	NOUN
ijassa-422	230	10	-	-	NOUN
ijassa-422	230	11	commerce	commerce	NOUN
ijassa-422	230	12	(	(	PUNCT
ijassa-422	230	13	and	and	CCONJ
ijassa-422	230	14	mobile	mobile	ADJ
ijassa-422	230	15	commerce	commerce	PROPN
ijassa-422	230	16	)	)	PUNCT
ijassa-422	230	17	because	because	SCONJ
ijassa-422	230	18	the	the	DET
ijassa-422	230	19	e	e	NOUN
ijassa-422	230	20	-	-	NOUN
ijassa-422	230	21	market	market	NOUN
ijassa-422	230	22	is	be	AUX
ijassa-422	230	23	highly	highly	ADV
ijassa-422	230	24	volatile	volatile	ADJ
ijassa-422	230	25	with	with	SCONJ
ijassa-422	230	26	a	a	DET
ijassa-422	230	27	large	large	ADJ
ijassa-422	230	28	amount	amount	NOUN
ijassa-422	230	29	of	of	ADP
ijassa-422	230	30	uncertainty	uncertainty	NOUN
ijassa-422	230	31	sources	source	NOUN
ijassa-422	230	32	and	and	CCONJ
ijassa-422	230	33	customers	customer	NOUN
ijassa-422	230	34	details	detail	NOUN
ijassa-422	230	35	can	can	AUX
ijassa-422	230	36	easily	easily	ADV
ijassa-422	230	37	be	be	AUX
ijassa-422	230	38	recorded	record	VERB
ijassa-422	230	39	and	and	CCONJ
ijassa-422	230	40	analyzed	analyze	VERB
ijassa-422	230	41	.	.	PUNCT
ijassa-422	231	1	notice	notice	VERB
ijassa-422	231	2	that	that	SCONJ
ijassa-422	231	3	,	,	PUNCT
ijassa-422	231	4	even	even	ADV
ijassa-422	231	5	though	though	SCONJ
ijassa-422	231	6	we	we	PRON
ijassa-422	231	7	focus	focus	VERB
ijassa-422	231	8	on	on	ADP
ijassa-422	231	9	the	the	DET
ijassa-422	231	10	use	use	NOUN
ijassa-422	231	11	of	of	ADP
ijassa-422	231	12	mvpm	mvpm	NOUN
ijassa-422	231	13	for	for	ADP
ijassa-422	231	14	internet	internet	NOUN
ijassa-422	231	15	enabled	enable	VERB
ijassa-422	231	16	e	e	NOUN
ijassa-422	231	17	-	-	ADJ
ijassa-422	231	18	market	market	ADJ
ijassa-422	231	19	segmentation	segmentation	NOUN
ijassa-422	231	20	schemes	scheme	NOUN
ijassa-422	231	21	,	,	PUNCT
ijassa-422	231	22	the	the	DET
ijassa-422	231	23	conceptual	conceptual	ADJ
ijassa-422	231	24	framework	framework	NOUN
ijassa-422	231	25	of	of	ADP
ijassa-422	231	26	mvpm	mvpm	PROPN
ijassa-422	231	27	can	can	AUX
ijassa-422	231	28	actually	actually	ADV
ijassa-422	231	29	be	be	AUX
ijassa-422	231	30	applied	apply	VERB
ijassa-422	231	31	to	to	ADP
ijassa-422	231	32	the	the	DET
ijassa-422	231	33	general	general	ADJ
ijassa-422	231	34	market	market	NOUN
ijassa-422	231	35	segmentation	segmentation	NOUN
ijassa-422	231	36	systems	system	NOUN
ijassa-422	231	37	.	.	PUNCT
ijassa-422	232	1	the	the	DET
ijassa-422	232	2	model	model	NOUN
ijassa-422	232	3	of	of	ADP
ijassa-422	232	4	mvpm	mvpm	PROPN
ijassa-422	232	5	can	can	AUX
ijassa-422	232	6	also	also	ADV
ijassa-422	232	7	be	be	AUX
ijassa-422	232	8	implemented	implement	VERB
ijassa-422	232	9	into	into	ADP
ijassa-422	232	10	an	an	DET
ijassa-422	232	11	intelligent	intelligent	ADJ
ijassa-422	232	12	computerized	computerized	ADJ
ijassa-422	232	13	decision	decision	NOUN
ijassa-422	232	14	support	support	NOUN
ijassa-422	232	15	system	system	NOUN
ijassa-422	232	16	which	which	PRON
ijassa-422	232	17	automatically	automatically	ADV
ijassa-422	232	18	helps	help	VERB
ijassa-422	232	19	managers	manager	NOUN
ijassa-422	232	20	in	in	ADP
ijassa-422	232	21	making	make	VERB
ijassa-422	232	22	wise	wise	ADJ
ijassa-422	232	23	and	and	CCONJ
ijassa-422	232	24	scientifically	scientifically	ADV
ijassa-422	232	25	sound	sound	ADJ
ijassa-422	232	26	decisions	decision	NOUN
ijassa-422	232	27	.	.	PUNCT
ijassa-422	233	1	acknowledgements	acknowledgement	NOUN
ijassa-422	233	2	the	the	DET
ijassa-422	233	3	authors	author	NOUN
ijassa-422	233	4	are	be	AUX
ijassa-422	233	5	indebted	indebte	VERB
ijassa-422	233	6	to	to	ADP
ijassa-422	233	7	the	the	DET
ijassa-422	233	8	anonymous	anonymous	ADJ
ijassa-422	233	9	referees	referee	NOUN
ijassa-422	233	10	for	for	ADP
ijassa-422	233	11	their	their	PRON
ijassa-422	233	12	critical	critical	ADJ
ijassa-422	233	13	comments	comment	NOUN
ijassa-422	233	14	(	(	PUNCT
ijassa-422	233	15	on	on	ADP
ijassa-422	233	16	the	the	DET
ijassa-422	233	17	earlier	early	ADJ
ijassa-422	233	18	version	version	NOUN
ijassa-422	233	19	of	of	ADP
ijassa-422	233	20	the	the	DET
ijassa-422	233	21	paper	paper	NOUN
ijassa-422	233	22	)	)	PUNCT
ijassa-422	233	23	which	which	PRON
ijassa-422	233	24	improve	improve	VERB
ijassa-422	233	25	this	this	DET
ijassa-422	233	26	paper	paper	NOUN
ijassa-422	233	27	substantially	substantially	ADV
ijassa-422	233	28	.	.	PUNCT
ijassa-422	234	1	this	this	DET
ijassa-422	234	2	paper	paper	NOUN
ijassa-422	234	3	is	be	AUX
ijassa-422	234	4	supported	support	VERB
ijassa-422	234	5	in	in	ADP
ijassa-422	234	6	part	part	NOUN
ijassa-422	234	7	by	by	ADP
ijassa-422	234	8	the	the	DET
ijassa-422	234	9	hong	hong	PROPN
ijassa-422	234	10	kong	kong	PROPN
ijassa-422	234	11	polytechnic	polytechnic	PROPN
ijassa-422	234	12	university	university	PROPN
ijassa-422	234	13	with	with	ADP
ijassa-422	234	14	research	research	NOUN
ijassa-422	234	15	funding	funding	NOUN
ijassa-422	234	16	account	account	NOUN
ijassa-422	234	17	of	of	ADP
ijassa-422	234	18	g	g	PROPN
ijassa-422	234	19	-	-	PUNCT
ijassa-422	234	20	yj23	yj23	PROPN
ijassa-422	234	21	.	.	PUNCT
ijassa-422	235	1	references	reference	NOUN
ijassa-422	235	2	[	[	X
ijassa-422	235	3	1	1	NUM
ijassa-422	235	4	]	]	PUNCT
ijassa-422	235	5	reichheld	reichheld	NOUN
ijassa-422	235	6	f	f	PROPN
ijassa-422	235	7	and	and	CCONJ
ijassa-422	235	8	schefter	schefter	PROPN
ijassa-422	235	9	p.	p.	PROPN
ijassa-422	235	10	(	(	PUNCT
ijassa-422	235	11	2000	2000	NUM
ijassa-422	235	12	)	)	PUNCT
ijassa-422	235	13	,	,	PUNCT
ijassa-422	235	14	e	e	X
ijassa-422	235	15	-	-	NOUN
ijassa-422	235	16	loyalty	loyalty	NOUN
ijassa-422	235	17	:	:	PUNCT
ijassa-422	235	18	your	your	PRON
ijassa-422	235	19	secret	secret	ADJ
ijassa-422	235	20	weapon	weapon	NOUN
ijassa-422	235	21	on	on	ADP
ijassa-422	235	22	the	the	DET
ijassa-422	235	23	web	web	NOUN
ijassa-422	235	24	,	,	PUNCT
ijassa-422	235	25	harvard	harvard	PROPN
ijassa-422	235	26	business	business	PROPN
ijassa-422	235	27	review	review	PROPN
ijassa-422	235	28	,	,	PUNCT
ijassa-422	235	29	vol.78	vol.78	NOUN
ijassa-422	235	30	,	,	PUNCT
ijassa-422	235	31	no.4	no.4	PROPN
ijassa-422	235	32	,	,	PUNCT
ijassa-422	235	33	pp.105	pp.105	NOUN
ijassa-422	235	34	-	-	PUNCT
ijassa-422	235	35	113	113	NUM
ijassa-422	235	36	.	.	PUNCT
ijassa-422	236	1	[	[	X
ijassa-422	236	2	2	2	NUM
ijassa-422	236	3	]	]	X
ijassa-422	236	4	kiang	kiang	PROPN
ijassa-422	236	5	m.y	m.y	PROPN
ijassa-422	236	6	,	,	PUNCT
ijassa-422	236	7	raghu	raghu	PROPN
ijassa-422	236	8	t.s	t.s	PROPN
ijassa-422	236	9	and	and	CCONJ
ijassa-422	236	10	shang	shang	PROPN
ijassa-422	236	11	k.h.m	k.h.m	PROPN
ijassa-422	236	12	.	.	PUNCT
ijassa-422	236	13	(	(	PUNCT
ijassa-422	236	14	2000	2000	NUM
ijassa-422	236	15	)	)	PUNCT
ijassa-422	236	16	,	,	PUNCT
ijassa-422	236	17	“	"	PUNCT
ijassa-422	236	18	marketing	market	VERB
ijassa-422	236	19	on	on	ADP
ijassa-422	236	20	the	the	DET
ijassa-422	236	21	internet	internet	NOUN
ijassa-422	236	22	who	who	PRON
ijassa-422	236	23	can	can	AUX
ijassa-422	236	24	benefit	benefit	VERB
ijassa-422	236	25	from	from	ADP
ijassa-422	236	26	an	an	DET
ijassa-422	236	27	online	online	ADJ
ijassa-422	236	28	marketing	marketing	NOUN
ijassa-422	236	29	approach	approach	NOUN
ijassa-422	236	30	?	?	PUNCT
ijassa-422	236	31	”	"	PUNCT
ijassa-422	236	32	,	,	PUNCT
ijassa-422	236	33	decision	decision	NOUN
ijassa-422	236	34	support	support	NOUN
ijassa-422	236	35	systems	system	NOUN
ijassa-422	236	36	,	,	PUNCT
ijassa-422	236	37	vol.27	vol.27	NOUN
ijassa-422	236	38	,	,	PUNCT
ijassa-422	236	39	pp.383	pp.383	NOUN
ijassa-422	236	40	-	-	PUNCT
ijassa-422	236	41	393	393	NUM
ijassa-422	236	42	.	.	PUNCT
ijassa-422	237	1	[	[	X
ijassa-422	237	2	3	3	X
ijassa-422	237	3	]	]	X
ijassa-422	237	4	liu	liu	PROPN
ijassa-422	237	5	y	y	PROPN
ijassa-422	237	6	,	,	PUNCT
ijassa-422	237	7	kiang	kiang	PROPN
ijassa-422	237	8	m	m	PROPN
ijassa-422	237	9	and	and	CCONJ
ijassa-422	237	10	brusco	brusco	PROPN
ijassa-422	237	11	m.	m.	NOUN
ijassa-422	237	12	(	(	PUNCT
ijassa-422	237	13	2012	2012	NUM
ijassa-422	237	14	)	)	PUNCT
ijassa-422	237	15	,	,	PUNCT
ijassa-422	237	16	“	"	PUNCT
ijassa-422	237	17	a	a	DET
ijassa-422	237	18	unified	unified	ADJ
ijassa-422	237	19	framework	framework	NOUN
ijassa-422	237	20	for	for	ADP
ijassa-422	237	21	market	market	NOUN
ijassa-422	237	22	segmentation	segmentation	NOUN
ijassa-422	237	23	and	and	CCONJ
ijassa-422	237	24	its	its	PRON
ijassa-422	237	25	applications	application	NOUN
ijassa-422	237	26	”	"	PUNCT
ijassa-422	237	27	,	,	PUNCT
ijassa-422	237	28	expert	expert	NOUN
ijassa-422	237	29	systems	system	NOUN
ijassa-422	237	30	with	with	ADP
ijassa-422	237	31	applications	application	NOUN
ijassa-422	237	32	,	,	PUNCT
ijassa-422	237	33	vol.39	vol.39	NOUN
ijassa-422	237	34	,	,	PUNCT
ijassa-422	237	35	pp.10292	pp.10292	PROPN
ijassa-422	237	36	-	-	SYM
ijassa-422	237	37	10302	10302	NUM
ijassa-422	237	38	.	.	PUNCT
ijassa-422	238	1	[	[	X
ijassa-422	238	2	4	4	X
ijassa-422	238	3	]	]	X
ijassa-422	238	4	chaffey	chaffey	PROPN
ijassa-422	238	5	d.	d.	PROPN
ijassa-422	238	6	(	(	PUNCT
ijassa-422	238	7	2002	2002	NUM
ijassa-422	238	8	)	)	PUNCT
ijassa-422	238	9	,	,	PUNCT
ijassa-422	238	10	e	e	NOUN
ijassa-422	238	11	-	-	NOUN
ijassa-422	238	12	business	business	NOUN
ijassa-422	238	13	and	and	CCONJ
ijassa-422	238	14	e	e	NOUN
ijassa-422	238	15	-	-	NOUN
ijassa-422	238	16	commerce	commerce	NOUN
ijassa-422	238	17	management	management	NOUN
ijassa-422	238	18	,	,	PUNCT
ijassa-422	238	19	1st	1st	ADJ
ijassa-422	238	20	edition	edition	NOUN
ijassa-422	238	21	,	,	PUNCT
ijassa-422	238	22	prentice	prentice	NOUN
ijassa-422	238	23	hall	hall	NOUN
ijassa-422	238	24	.	.	PUNCT
ijassa-422	239	1	[	[	X
ijassa-422	239	2	5	5	NUM
ijassa-422	239	3	]	]	X
ijassa-422	239	4	dibb	dibb	PROPN
ijassa-422	239	5	s	s	PROPN
ijassa-422	239	6	,	,	PUNCT
ijassa-422	239	7	simin	simin	PROPN
ijassa-422	239	8	l	l	PROPN
ijassa-422	239	9	,	,	PUNCT
ijassa-422	239	10	pride	pride	NOUN
ijassa-422	239	11	w	w	PROPN
ijassa-422	239	12	and	and	CCONJ
ijassa-422	239	13	ferrell	ferrell	PROPN
ijassa-422	239	14	o.	o.	PROPN
ijassa-422	239	15	(	(	PUNCT
ijassa-422	239	16	2000	2000	NUM
ijassa-422	239	17	)	)	PUNCT
ijassa-422	239	18	,	,	PUNCT
ijassa-422	239	19	marketing	marketing	NOUN
ijassa-422	239	20	concepts	concept	NOUN
ijassa-422	239	21	and	and	CCONJ
ijassa-422	239	22	strategies	strategy	NOUN
ijassa-422	239	23	,	,	PUNCT
ijassa-422	239	24	4st	4st	ADJ
ijassa-422	239	25	edition	edition	NOUN
ijassa-422	239	26	,	,	PUNCT
ijassa-422	239	27	houghton	houghton	PROPN
ijassa-422	239	28	mifflin	mifflin	PROPN
ijassa-422	239	29	,	,	PUNCT
ijassa-422	239	30	boston	boston	PROPN
ijassa-422	239	31	,	,	PUNCT
ijassa-422	239	32	ma	ma	PROPN
ijassa-422	239	33	.	.	PUNCT
ijassa-422	240	1	[	[	X
ijassa-422	240	2	6	6	NUM
ijassa-422	240	3	]	]	X
ijassa-422	240	4	smith	smith	PROPN
ijassa-422	240	5	w.r	w.r	PROPN
ijassa-422	240	6	.	.	PROPN
ijassa-422	240	7	(	(	PUNCT
ijassa-422	240	8	1956	1956	NUM
ijassa-422	240	9	)	)	PUNCT
ijassa-422	240	10	,	,	PUNCT
ijassa-422	240	11	“	"	PUNCT
ijassa-422	240	12	product	product	NOUN
ijassa-422	240	13	differentiation	differentiation	NOUN
ijassa-422	240	14	and	and	CCONJ
ijassa-422	240	15	market	market	NOUN
ijassa-422	240	16	segmentation	segmentation	NOUN
ijassa-422	240	17	as	as	ADP
ijassa-422	240	18	alternative	alternative	ADJ
ijassa-422	240	19	product	product	NOUN
ijassa-422	240	20	strategies	strategy	NOUN
ijassa-422	240	21	”	"	PUNCT
ijassa-422	240	22	,	,	PUNCT
ijassa-422	240	23	journal	journal	NOUN
ijassa-422	240	24	of	of	ADP
ijassa-422	240	25	marketing	marketing	NOUN
ijassa-422	240	26	,	,	PUNCT
ijassa-422	240	27	vol.20	vol.20	PROPN
ijassa-422	240	28	,	,	PUNCT
ijassa-422	240	29	no.7	no.7	PROPN
ijassa-422	240	30	,	,	PUNCT
ijassa-422	240	31	pp.3	pp.3	PROPN
ijassa-422	240	32	-	-	PUNCT
ijassa-422	240	33	8	8	NUM
ijassa-422	240	34	.	.	PUNCT
ijassa-422	241	1	[	[	X
ijassa-422	241	2	7	7	X
ijassa-422	241	3	]	]	X
ijassa-422	241	4	gary	gary	PROPN
ijassa-422	241	5	r.k	r.k	PROPN
ijassa-422	241	6	.	.	PROPN
ijassa-422	241	7	(	(	PUNCT
ijassa-422	241	8	2001	2001	NUM
ijassa-422	241	9	)	)	PUNCT
ijassa-422	241	10	,	,	PUNCT
ijassa-422	241	11	“	"	PUNCT
ijassa-422	241	12	new	new	ADJ
ijassa-422	241	13	dimension	dimension	NOUN
ijassa-422	241	14	of	of	ADP
ijassa-422	241	15	internet	internet	NOUN
ijassa-422	241	16	buyer	buyer	NOUN
ijassa-422	241	17	behavior	behavior	NOUN
ijassa-422	241	18	:	:	PUNCT
ijassa-422	241	19	strategic	strategic	ADJ
ijassa-422	241	20	marketing	marketing	NOUN
ijassa-422	241	21	implications	implication	NOUN
ijassa-422	241	22	”	"	PUNCT
ijassa-422	241	23	,	,	PUNCT
ijassa-422	241	24	the	the	DET
ijassa-422	241	25	proceedings	proceeding	NOUN
ijassa-422	241	26	of	of	ADP
ijassa-422	241	27	the	the	DET
ijassa-422	241	28	first	first	ADJ
ijassa-422	241	29	international	international	ADJ
ijassa-422	241	30	conference	conference	NOUN
ijassa-422	241	31	on	on	ADP
ijassa-422	241	32	electronic	electronic	ADJ
ijassa-422	241	33	business	business	NOUN
ijassa-422	241	34	,	,	PUNCT
ijassa-422	241	35	hong	hong	PROPN
ijassa-422	241	36	kong	kong	PROPN
ijassa-422	241	37	.	.	PUNCT
ijassa-422	242	1	[	[	X
ijassa-422	242	2	8	8	NUM
ijassa-422	242	3	]	]	X
ijassa-422	242	4	dibb	dibb	PROPN
ijassa-422	242	5	s	s	PROPN
ijassa-422	242	6	and	and	CCONJ
ijassa-422	242	7	stern	stern	ADJ
ijassa-422	242	8	p.	p.	NOUN
ijassa-422	242	9	(	(	PUNCT
ijassa-422	242	10	1995	1995	NUM
ijassa-422	242	11	)	)	PUNCT
ijassa-422	242	12	,	,	PUNCT
ijassa-422	242	13	“	"	PUNCT
ijassa-422	242	14	questioning	question	VERB
ijassa-422	242	15	the	the	DET
ijassa-422	242	16	reliability	reliability	NOUN
ijassa-422	242	17	of	of	ADP
ijassa-422	242	18	market	market	NOUN
ijassa-422	242	19	segmentation	segmentation	NOUN
ijassa-422	242	20	techniques	technique	NOUN
ijassa-422	242	21	”	"	PUNCT
ijassa-422	242	22	,	,	PUNCT
ijassa-422	242	23	omega	omega	NOUN
ijassa-422	242	24	,	,	PUNCT
ijassa-422	242	25	vol.23	vol.23	NOUN
ijassa-422	242	26	,	,	PUNCT
ijassa-422	242	27	no.6	no.6	PROPN
ijassa-422	242	28	,	,	PUNCT
ijassa-422	242	29	pp.625	pp.625	NOUN
ijassa-422	242	30	-	-	SYM
ijassa-422	242	31	636	636	NUM
ijassa-422	242	32	.	.	PUNCT
ijassa-422	243	1	tsan	tsan	PROPN
ijassa-422	243	2	ming	ming	NOUN
ijassa-422	243	3	choi	choi	NOUN
ijassa-422	243	4	:	:	PUNCT
ijassa-422	243	5	e	e	X
ijassa-422	243	6	-	-	NOUN
ijassa-422	243	7	market	market	ADJ
ijassa-422	243	8	segmentation	segmentation	NOUN
ijassa-422	243	9	for	for	ADP
ijassa-422	243	10	internet	internet	NOUN
ijassa-422	243	11	-	-	PUNCT
ijassa-422	243	12	mediated	mediate	VERB
ijassa-422	243	13	fashion	fashion	NOUN
ijassa-422	243	14	brands	brand	NOUN
ijassa-422	243	15	...	...	PUNCT
ijassa-422	243	16	180	180	NUM
ijassa-422	243	17	[	[	SYM
ijassa-422	243	18	9	9	NUM
ijassa-422	243	19	]	]	X
ijassa-422	243	20	raghu	raghu	PROPN
ijassa-422	243	21	t.s	t.s	PROPN
ijassa-422	243	22	,	,	PUNCT
ijassa-422	243	23	kannan	kannan	PROPN
ijassa-422	243	24	p.k	p.k	PROPN
ijassa-422	243	25	,	,	PUNCT
ijassa-422	243	26	rao	rao	PROPN
ijassa-422	243	27	h.r	h.r	PROPN
ijassa-422	243	28	and	and	CCONJ
ijassa-422	243	29	whinston	whinston	PROPN
ijassa-422	243	30	a.b	a.b	PROPN
ijassa-422	243	31	.	.	PROPN
ijassa-422	243	32	(	(	PUNCT
ijassa-422	243	33	2001	2001	NUM
ijassa-422	243	34	)	)	PUNCT
ijassa-422	243	35	,	,	PUNCT
ijassa-422	243	36	“	"	PUNCT
ijassa-422	243	37	dynamic	dynamic	ADJ
ijassa-422	243	38	profiling	profiling	NOUN
ijassa-422	243	39	of	of	ADP
ijassa-422	243	40	consumers	consumer	NOUN
ijassa-422	243	41	for	for	ADP
ijassa-422	243	42	customized	customized	ADJ
ijassa-422	243	43	offerings	offering	NOUN
ijassa-422	243	44	over	over	ADP
ijassa-422	243	45	the	the	DET
ijassa-422	243	46	internet	internet	NOUN
ijassa-422	243	47	:	:	PUNCT
ijassa-422	243	48	a	a	DET
ijassa-422	243	49	model	model	NOUN
ijassa-422	243	50	and	and	CCONJ
ijassa-422	243	51	analysis	analysis	NOUN
ijassa-422	243	52	”	"	PUNCT
ijassa-422	243	53	,	,	PUNCT
ijassa-422	243	54	decision	decision	NOUN
ijassa-422	243	55	support	support	NOUN
ijassa-422	243	56	systems	system	NOUN
ijassa-422	243	57	,	,	PUNCT
ijassa-422	243	58	vol.32	vol.32	ADV
ijassa-422	243	59	,	,	PUNCT
ijassa-422	243	60	pp.117	pp.117	PROPN
ijassa-422	243	61	-	-	PUNCT
ijassa-422	243	62	134	134	NUM
ijassa-422	243	63	.	.	PUNCT
ijassa-422	244	1	[	[	X
ijassa-422	244	2	10	10	NUM
ijassa-422	244	3	]	]	X
ijassa-422	244	4	haley	haley	PROPN
ijassa-422	244	5	r.i	r.i	PROPN
ijassa-422	244	6	.	.	PROPN
ijassa-422	244	7	(	(	PUNCT
ijassa-422	244	8	1968	1968	NUM
ijassa-422	244	9	)	)	PUNCT
ijassa-422	244	10	,	,	PUNCT
ijassa-422	244	11	benefit	benefit	NOUN
ijassa-422	244	12	segmentation	segmentation	NOUN
ijassa-422	244	13	:	:	PUNCT
ijassa-422	244	14	“	"	PUNCT
ijassa-422	244	15	a	a	DET
ijassa-422	244	16	decision	decision	NOUN
ijassa-422	244	17	-	-	PUNCT
ijassa-422	244	18	oriented	orient	VERB
ijassa-422	244	19	research	research	NOUN
ijassa-422	244	20	tool	tool	NOUN
ijassa-422	244	21	”	"	PUNCT
ijassa-422	244	22	,	,	PUNCT
ijassa-422	244	23	journal	journal	NOUN
ijassa-422	244	24	of	of	ADP
ijassa-422	244	25	marketing	marketing	NOUN
ijassa-422	244	26	,	,	PUNCT
ijassa-422	244	27	vol.32	vol.32	ADV
ijassa-422	244	28	,	,	PUNCT
ijassa-422	244	29	pp.30	pp.30	NOUN
ijassa-422	244	30	-	-	PUNCT
ijassa-422	244	31	35	35	NUM
ijassa-422	244	32	.	.	PUNCT
ijassa-422	245	1	[	[	X
ijassa-422	245	2	11	11	NUM
ijassa-422	245	3	]	]	X
ijassa-422	245	4	johnson	johnson	PROPN
ijassa-422	245	5	r.m	r.m	PROPN
ijassa-422	245	6	.	.	PROPN
ijassa-422	245	7	(	(	PUNCT
ijassa-422	245	8	1971	1971	NUM
ijassa-422	245	9	)	)	PUNCT
ijassa-422	245	10	,	,	PUNCT
ijassa-422	245	11	“	"	PUNCT
ijassa-422	245	12	market	market	NOUN
ijassa-422	245	13	segmentation	segmentation	NOUN
ijassa-422	245	14	:	:	PUNCT
ijassa-422	245	15	a	a	DET
ijassa-422	245	16	strategic	strategic	ADJ
ijassa-422	245	17	management	management	NOUN
ijassa-422	245	18	tool	tool	NOUN
ijassa-422	245	19	”	"	PUNCT
ijassa-422	245	20	,	,	PUNCT
ijassa-422	245	21	journal	journal	NOUN
ijassa-422	245	22	of	of	ADP
ijassa-422	245	23	marketing	marketing	NOUN
ijassa-422	245	24	research	research	NOUN
ijassa-422	245	25	,	,	PUNCT
ijassa-422	245	26	vol.8	vol.8	PROPN
ijassa-422	245	27	,	,	PUNCT
ijassa-422	245	28	pp.13	pp.13	NOUN
ijassa-422	245	29	-	-	PUNCT
ijassa-422	245	30	18	18	NUM
ijassa-422	245	31	.	.	PUNCT
ijassa-422	246	1	[	[	X
ijassa-422	246	2	12	12	NUM
ijassa-422	246	3	]	]	X
ijassa-422	246	4	darden	darden	PROPN
ijassa-422	246	5	w.r	w.r	PROPN
ijassa-422	246	6	and	and	CCONJ
ijassa-422	246	7	perreault	perreault	VERB
ijassa-422	246	8	w.d	w.d	PROPN
ijassa-422	246	9	.	.	PUNCT
ijassa-422	246	10	(	(	PUNCT
ijassa-422	246	11	1977	1977	NUM
ijassa-422	246	12	)	)	PUNCT
ijassa-422	246	13	,	,	PUNCT
ijassa-422	246	14	“	"	PUNCT
ijassa-422	246	15	classification	classification	NOUN
ijassa-422	246	16	for	for	ADP
ijassa-422	246	17	market	market	NOUN
ijassa-422	246	18	segmentation	segmentation	NOUN
ijassa-422	246	19	:	:	PUNCT
ijassa-422	246	20	an	an	DET
ijassa-422	246	21	improved	improve	VERB
ijassa-422	246	22	linear	linear	NOUN
ijassa-422	246	23	model	model	NOUN
ijassa-422	246	24	for	for	ADP
ijassa-422	246	25	solving	solve	VERB
ijassa-422	246	26	problems	problem	NOUN
ijassa-422	246	27	of	of	ADP
ijassa-422	246	28	arbitrary	arbitrary	ADJ
ijassa-422	246	29	origin	origin	NOUN
ijassa-422	246	30	”	"	PUNCT
ijassa-422	246	31	,	,	PUNCT
ijassa-422	246	32	management	management	NOUN
ijassa-422	246	33	science	science	NOUN
ijassa-422	246	34	,	,	PUNCT
ijassa-422	246	35	vol.24	vol.24	NOUN
ijassa-422	246	36	,	,	PUNCT
ijassa-422	246	37	no.3	no.3	PROPN
ijassa-422	246	38	,	,	PUNCT
ijassa-422	246	39	pp.259	pp.259	NOUN
ijassa-422	246	40	-	-	PUNCT
ijassa-422	246	41	271	271	NUM
ijassa-422	246	42	.	.	PUNCT
ijassa-422	247	1	[	[	X
ijassa-422	247	2	13	13	NUM
ijassa-422	247	3	]	]	PUNCT
ijassa-422	247	4	dss	dss	NOUN
ijassa-422	247	5	research	research	NOUN
ijassa-422	247	6	,	,	PUNCT
ijassa-422	247	7	understanding	understand	VERB
ijassa-422	247	8	market	market	NOUN
ijassa-422	247	9	segmentation	segmentation	NOUN
ijassa-422	247	10	,	,	PUNCT
ijassa-422	247	11	downloadable	downloadable	ADJ
ijassa-422	247	12	from	from	ADP
ijassa-422	247	13	http://www.dssresearch.com/marketsegment/library/segment/understanding.asp	http://www.dssresearch.com/marketsegment/library/segment/understanding.asp	NOUN
ijassa-422	247	14	[	[	X
ijassa-422	247	15	14	14	NUM
ijassa-422	247	16	]	]	X
ijassa-422	247	17	kim	kim	PROPN
ijassa-422	247	18	j.w	j.w	PROPN
ijassa-422	247	19	,	,	PUNCT
ijassa-422	247	20	lee	lee	PROPN
ijassa-422	247	21	b.h	b.h	PROPN
ijassa-422	247	22	,	,	PUNCT
ijassa-422	247	23	shaw	shaw	PROPN
ijassa-422	247	24	m.j	m.j	PROPN
ijassa-422	247	25	,	,	PUNCT
ijassa-422	247	26	chang	chang	PROPN
ijassa-422	247	27	h.l	h.l	PROPN
ijassa-422	247	28	and	and	CCONJ
ijassa-422	247	29	nelson	nelson	PROPN
ijassa-422	247	30	m	m	PROPN
ijassa-422	247	31	,	,	PUNCT
ijassa-422	247	32	(	(	PUNCT
ijassa-422	247	33	2001	2001	NUM
ijassa-422	247	34	)	)	PUNCT
ijassa-422	247	35	,	,	PUNCT
ijassa-422	247	36	“	"	PUNCT
ijassa-422	247	37	application	application	NOUN
ijassa-422	247	38	of	of	ADP
ijassa-422	247	39	decision	decision	NOUN
ijassa-422	247	40	-	-	PUNCT
ijassa-422	247	41	tree	tree	NOUN
ijassa-422	247	42	induction	induction	NOUN
ijassa-422	247	43	techniques	technique	NOUN
ijassa-422	247	44	to	to	ADP
ijassa-422	247	45	personalized	personalize	VERB
ijassa-422	247	46	advertisements	advertisement	NOUN
ijassa-422	247	47	on	on	ADP
ijassa-422	247	48	internet	internet	NOUN
ijassa-422	247	49	storefronts	storefront	NOUN
ijassa-422	247	50	”	"	PUNCT
ijassa-422	247	51	,	,	PUNCT
ijassa-422	247	52	international	international	ADJ
ijassa-422	247	53	journal	journal	NOUN
ijassa-422	247	54	of	of	ADP
ijassa-422	247	55	electronic	electronic	ADJ
ijassa-422	247	56	commerce	commerce	NOUN
ijassa-422	247	57	,	,	PUNCT
ijassa-422	247	58	vol.5	vol.5	PROPN
ijassa-422	247	59	,	,	PUNCT
ijassa-422	247	60	no.3	no.3	VERB
ijassa-422	247	61	,	,	PUNCT
ijassa-422	247	62	pp.45	pp.45	NOUN
ijassa-422	247	63	-	-	PUNCT
ijassa-422	247	64	62	62	NUM
ijassa-422	247	65	.	.	PUNCT
ijassa-422	248	1	[	[	X
ijassa-422	248	2	15	15	NUM
ijassa-422	248	3	]	]	X
ijassa-422	248	4	shaw	shaw	PROPN
ijassa-422	248	5	m.j	m.j	PROPN
ijassa-422	248	6	,	,	PUNCT
ijassa-422	248	7	subramaniam	subramaniam	PROPN
ijassa-422	248	8	c	c	PROPN
ijassa-422	248	9	,	,	PUNCT
ijassa-422	248	10	tan	tan	PROPN
ijassa-422	248	11	g.w	g.w	PROPN
ijassa-422	248	12	and	and	CCONJ
ijassa-422	248	13	welge	welge	PROPN
ijassa-422	248	14	m.e	m.e	PROPN
ijassa-422	248	15	.	.	PROPN
ijassa-422	248	16	(	(	PUNCT
ijassa-422	248	17	2001	2001	NUM
ijassa-422	248	18	)	)	PUNCT
ijassa-422	248	19	,	,	PUNCT
ijassa-422	248	20	“	"	PUNCT
ijassa-422	248	21	knowledge	knowledge	NOUN
ijassa-422	248	22	management	management	NOUN
ijassa-422	248	23	and	and	CCONJ
ijassa-422	248	24	data	datum	NOUN
ijassa-422	248	25	mining	mining	NOUN
ijassa-422	248	26	for	for	ADP
ijassa-422	248	27	marketing	marketing	NOUN
ijassa-422	248	28	”	"	PUNCT
ijassa-422	248	29	,	,	PUNCT
ijassa-422	248	30	decision	decision	NOUN
ijassa-422	248	31	support	support	NOUN
ijassa-422	248	32	systems	system	NOUN
ijassa-422	248	33	,	,	PUNCT
ijassa-422	248	34	vol.31	vol.31	ADJ
ijassa-422	248	35	,	,	PUNCT
ijassa-422	248	36	pp.127	pp.127	PROPN
ijassa-422	248	37	-	-	PUNCT
ijassa-422	248	38	137	137	NUM
ijassa-422	248	39	.	.	PUNCT
ijassa-422	249	1	[	[	X
ijassa-422	249	2	16	16	NUM
ijassa-422	249	3	]	]	X
ijassa-422	249	4	montgomery	montgomery	PROPN
ijassa-422	249	5	l.	l.	PROPN
ijassa-422	249	6	(	(	PUNCT
ijassa-422	249	7	2001	2001	NUM
ijassa-422	249	8	)	)	PUNCT
ijassa-422	249	9	,	,	PUNCT
ijassa-422	249	10	“	"	PUNCT
ijassa-422	249	11	applying	apply	VERB
ijassa-422	249	12	quantitative	quantitative	ADJ
ijassa-422	249	13	marketing	marketing	NOUN
ijassa-422	249	14	techniques	technique	NOUN
ijassa-422	249	15	”	"	PUNCT
ijassa-422	249	16	,	,	PUNCT
ijassa-422	249	17	interfaces	interface	NOUN
ijassa-422	249	18	,	,	PUNCT
ijassa-422	249	19	vol.31	vol.31	PROPN
ijassa-422	249	20	,	,	PUNCT
ijassa-422	249	21	no.2	no.2	PROPN
ijassa-422	249	22	,	,	PUNCT
ijassa-422	249	23	pp.90	pp.90	NOUN
ijassa-422	249	24	-	-	PUNCT
ijassa-422	249	25	108	108	NUM
ijassa-422	249	26	.	.	PUNCT
ijassa-422	250	1	[	[	X
ijassa-422	250	2	17	17	NUM
ijassa-422	250	3	]	]	X
ijassa-422	250	4	brusco	brusco	PROPN
ijassa-422	250	5	m.j	m.j	PROPN
ijassa-422	250	6	,	,	PUNCT
ijassa-422	250	7	cradit	cradit	NOUN
ijassa-422	250	8	j.d	j.d	PROPN
ijassa-422	250	9	and	and	CCONJ
ijassa-422	250	10	stahl	stahl	PROPN
ijassa-422	250	11	s.	s.	PROPN
ijassa-422	250	12	(	(	PUNCT
ijassa-422	250	13	2002	2002	NUM
ijassa-422	250	14	)	)	PUNCT
ijassa-422	250	15	,	,	PUNCT
ijassa-422	250	16	“	"	PUNCT
ijassa-422	250	17	a	a	DET
ijassa-422	250	18	simulated	simulate	VERB
ijassa-422	250	19	annealing	annealing	NOUN
ijassa-422	250	20	heuristic	heuristic	NOUN
ijassa-422	250	21	for	for	ADP
ijassa-422	250	22	a	a	DET
ijassa-422	250	23	bicriterion	bicriterion	NOUN
ijassa-422	250	24	partitioning	partitioning	NOUN
ijassa-422	250	25	problem	problem	NOUN
ijassa-422	250	26	in	in	ADP
ijassa-422	250	27	market	market	NOUN
ijassa-422	250	28	segmentation	segmentation	NOUN
ijassa-422	250	29	”	"	PUNCT
ijassa-422	250	30	,	,	PUNCT
ijassa-422	250	31	journal	journal	NOUN
ijassa-422	250	32	of	of	ADP
ijassa-422	250	33	marketing	marketing	NOUN
ijassa-422	250	34	research	research	NOUN
ijassa-422	250	35	,	,	PUNCT
ijassa-422	250	36	vol.39	vol.39	NOUN
ijassa-422	250	37	,	,	PUNCT
ijassa-422	250	38	pp.99	pp.99	NOUN
ijassa-422	250	39	-	-	PUNCT
ijassa-422	250	40	109	109	NUM
ijassa-422	250	41	.	.	PUNCT
ijassa-422	251	1	[	[	X
ijassa-422	251	2	18	18	NUM
ijassa-422	251	3	]	]	X
ijassa-422	251	4	novak	novak	PROPN
ijassa-422	251	5	t.p	t.p	PROPN
ijassa-422	251	6	,	,	PUNCT
ijassa-422	251	7	hoffman	hoffman	PROPN
ijassa-422	251	8	d.l	d.l	PROPN
ijassa-422	251	9	and	and	CCONJ
ijassa-422	251	10	yung	yung	NOUN
ijassa-422	251	11	y.f	y.f	PROPN
ijassa-422	251	12	.	.	PUNCT
ijassa-422	252	1	(	(	PUNCT
ijassa-422	252	2	2000	2000	NUM
ijassa-422	252	3	)	)	PUNCT
ijassa-422	252	4	,	,	PUNCT
ijassa-422	252	5	“	"	PUNCT
ijassa-422	252	6	measuring	measure	VERB
ijassa-422	252	7	the	the	DET
ijassa-422	252	8	customer	customer	NOUN
ijassa-422	252	9	experience	experience	NOUN
ijassa-422	252	10	in	in	ADP
ijassa-422	252	11	online	online	ADJ
ijassa-422	252	12	environments	environment	NOUN
ijassa-422	252	13	:	:	PUNCT
ijassa-422	252	14	a	a	DET
ijassa-422	252	15	structural	structural	ADJ
ijassa-422	252	16	modeling	modeling	NOUN
ijassa-422	252	17	approach	approach	NOUN
ijassa-422	252	18	”	"	PUNCT
ijassa-422	252	19	,	,	PUNCT
ijassa-422	252	20	marketing	marketing	NOUN
ijassa-422	252	21	science	science	NOUN
ijassa-422	252	22	,	,	PUNCT
ijassa-422	252	23	vol.19	vol.19	NOUN
ijassa-422	252	24	,	,	PUNCT
ijassa-422	252	25	no.1	no.1	NUM
ijassa-422	252	26	,	,	PUNCT
ijassa-422	252	27	pp.22	pp.22	NOUN
ijassa-422	252	28	-	-	PUNCT
ijassa-422	252	29	42	42	NUM
ijassa-422	252	30	.	.	PUNCT
ijassa-422	253	1	[	[	X
ijassa-422	253	2	19	19	NUM
ijassa-422	253	3	]	]	PUNCT
ijassa-422	253	4	moorthy	moorthy	PROPN
ijassa-422	253	5	k.s	k.s	PROPN
ijassa-422	253	6	.	.	PROPN
ijassa-422	253	7	(	(	PUNCT
ijassa-422	253	8	1984	1984	NUM
ijassa-422	253	9	)	)	PUNCT
ijassa-422	253	10	,	,	PUNCT
ijassa-422	253	11	“	"	PUNCT
ijassa-422	253	12	market	market	NOUN
ijassa-422	253	13	segmentation	segmentation	NOUN
ijassa-422	253	14	,	,	PUNCT
ijassa-422	253	15	self	self	NOUN
ijassa-422	253	16	-	-	PUNCT
ijassa-422	253	17	selection	selection	NOUN
ijassa-422	253	18	,	,	PUNCT
ijassa-422	253	19	and	and	CCONJ
ijassa-422	253	20	product	product	NOUN
ijassa-422	253	21	line	line	NOUN
ijassa-422	253	22	design	design	NOUN
ijassa-422	253	23	”	"	PUNCT
ijassa-422	253	24	,	,	PUNCT
ijassa-422	253	25	marketing	marketing	NOUN
ijassa-422	253	26	science	science	NOUN
ijassa-422	253	27	,	,	PUNCT
ijassa-422	253	28	vol.3	vol.3	PROPN
ijassa-422	253	29	,	,	PUNCT
ijassa-422	253	30	no.4	no.4	PROPN
ijassa-422	253	31	,	,	PUNCT
ijassa-422	253	32	pp.288	pp.288	PROPN
ijassa-422	253	33	-	-	X
ijassa-422	253	34	307	307	NUM
ijassa-422	253	35	.	.	PUNCT
ijassa-422	254	1	[	[	X
ijassa-422	254	2	20	20	NUM
ijassa-422	254	3	]	]	SYM
ijassa-422	254	4	winter	winter	NOUN
ijassa-422	254	5	f.w	f.w	PROPN
ijassa-422	254	6	.	.	PROPN
ijassa-422	254	7	(	(	PUNCT
ijassa-422	254	8	1989	1989	NUM
ijassa-422	254	9	)	)	PUNCT
ijassa-422	254	10	,	,	PUNCT
ijassa-422	254	11	“	"	PUNCT
ijassa-422	254	12	market	market	NOUN
ijassa-422	254	13	segmentation	segmentation	NOUN
ijassa-422	254	14	using	use	VERB
ijassa-422	254	15	modeling	modeling	NOUN
ijassa-422	254	16	and	and	CCONJ
ijassa-422	254	17	lotus	lotus	PROPN
ijassa-422	254	18	1	1	NUM
ijassa-422	254	19	-	-	SYM
ijassa-422	254	20	23	23	NUM
ijassa-422	254	21	”	"	PUNCT
ijassa-422	254	22	,	,	PUNCT
ijassa-422	254	23	interfaces	interface	NOUN
ijassa-422	254	24	,	,	PUNCT
ijassa-422	254	25	vol.19	vol.19	NOUN
ijassa-422	254	26	,	,	PUNCT
ijassa-422	254	27	no.6	no.6	PROPN
ijassa-422	254	28	,	,	PUNCT
ijassa-422	254	29	pp.83	pp.83	PROPN
ijassa-422	254	30	-	-	PUNCT
ijassa-422	254	31	94	94	NUM
ijassa-422	254	32	.	.	PUNCT
ijassa-422	255	1	181	181	NUM
ijassa-422	255	2	advances	advance	NOUN
ijassa-422	255	3	in	in	ADP
ijassa-422	255	4	systems	system	NOUN
ijassa-422	255	5	science	science	NOUN
ijassa-422	255	6	and	and	CCONJ
ijassa-422	255	7	applications	application	NOUN
ijassa-422	255	8	(	(	PUNCT
ijassa-422	255	9	2013	2013	NUM
ijassa-422	255	10	)	)	PUNCT
ijassa-422	255	11	vol.13	vol.13	NOUN
ijassa-422	255	12	no.2	no.2	PROPN
ijassa-422	256	1	[	[	X
ijassa-422	256	2	21	21	NUM
ijassa-422	256	3	]	]	PUNCT
ijassa-422	256	4	bhatnagar	bhatnagar	NOUN
ijassa-422	256	5	a	a	PROPN
ijassa-422	256	6	,	,	PUNCT
ijassa-422	256	7	and	and	CCONJ
ijassa-422	256	8	papatla	papatla	PROPN
ijassa-422	257	1	p.	p.	NOUN
ijassa-422	257	2	(	(	PUNCT
ijassa-422	257	3	2001	2001	NUM
ijassa-422	257	4	)	)	PUNCT
ijassa-422	257	5	,	,	PUNCT
ijassa-422	257	6	“	"	PUNCT
ijassa-422	257	7	identifying	identify	VERB
ijassa-422	257	8	locations	location	NOUN
ijassa-422	257	9	for	for	ADP
ijassa-422	257	10	targeted	target	VERB
ijassa-422	257	11	advertising	advertising	NOUN
ijassa-422	257	12	on	on	ADP
ijassa-422	257	13	the	the	DET
ijassa-422	257	14	internet	internet	NOUN
ijassa-422	257	15	”	"	PUNCT
ijassa-422	257	16	,	,	PUNCT
ijassa-422	257	17	international	international	ADJ
ijassa-422	257	18	journal	journal	NOUN
ijassa-422	257	19	of	of	ADP
ijassa-422	257	20	electronic	electronic	ADJ
ijassa-422	257	21	commerce	commerce	NOUN
ijassa-422	257	22	,	,	PUNCT
ijassa-422	257	23	vol.5	vol.5	PROPN
ijassa-422	257	24	,	,	PUNCT
ijassa-422	257	25	no.3	no.3	VERB
ijassa-422	257	26	,	,	PUNCT
ijassa-422	257	27	pp.23	pp.23	NOUN
ijassa-422	257	28	-	-	PUNCT
ijassa-422	257	29	44	44	NUM
ijassa-422	257	30	.	.	PUNCT
ijassa-422	258	1	[	[	X
ijassa-422	258	2	22	22	NUM
ijassa-422	258	3	]	]	PUNCT
ijassa-422	258	4	turban	turban	PROPN
ijassa-422	258	5	e	e	NOUN
ijassa-422	258	6	,	,	PUNCT
ijassa-422	258	7	lee	lee	PROPN
ijassa-422	258	8	j	j	PROPN
ijassa-422	258	9	,	,	PUNCT
ijassa-422	258	10	king	king	NOUN
ijassa-422	258	11	d	d	PROPN
ijassa-422	258	12	and	and	CCONJ
ijassa-422	258	13	chung	chung	PROPN
ijassa-422	258	14	h.m	h.m	PROPN
ijassa-422	258	15	.	.	PROPN
ijassa-422	258	16	(	(	PUNCT
ijassa-422	258	17	2012	2012	NUM
ijassa-422	258	18	)	)	PUNCT
ijassa-422	258	19	,	,	PUNCT
ijassa-422	258	20	electronic	electronic	ADJ
ijassa-422	258	21	commerce	commerce	NOUN
ijassa-422	258	22	a	a	DET
ijassa-422	258	23	managerial	managerial	ADJ
ijassa-422	258	24	perspective	perspective	NOUN
ijassa-422	258	25	,	,	PUNCT
ijassa-422	258	26	7th	7th	ADJ
ijassa-422	258	27	edition	edition	NOUN
ijassa-422	258	28	,	,	PUNCT
ijassa-422	258	29	pearson	pearson	PROPN
ijassa-422	258	30	.	.	PUNCT
ijassa-422	259	1	[	[	X
ijassa-422	259	2	23	23	NUM
ijassa-422	259	3	]	]	SYM
ijassa-422	259	4	moe	moe	PROPN
ijassa-422	259	5	w.	w.	PROPN
ijassa-422	259	6	w	w	PROPN
ijassa-422	259	7	and	and	CCONJ
ijassa-422	259	8	fader	fader	NOUN
ijassa-422	259	9	p.s	p.s	PROPN
ijassa-422	259	10	.	.	PUNCT
ijassa-422	260	1	(	(	PUNCT
ijassa-422	260	2	2001	2001	NUM
ijassa-422	260	3	)	)	PUNCT
ijassa-422	260	4	,	,	PUNCT
ijassa-422	260	5	“	"	PUNCT
ijassa-422	260	6	dynamic	dynamic	ADJ
ijassa-422	260	7	conversion	conversion	NOUN
ijassa-422	260	8	behaviour	behaviour	NOUN
ijassa-422	260	9	at	at	ADP
ijassa-422	260	10	ecommerce	ecommerce	NOUN
ijassa-422	260	11	sites	site	NOUN
ijassa-422	260	12	”	"	PUNCT
ijassa-422	260	13	,	,	PUNCT
ijassa-422	260	14	management	management	NOUN
ijassa-422	260	15	science	science	NOUN
ijassa-422	260	16	,	,	PUNCT
ijassa-422	260	17	vol.50	vol.50	NOUN
ijassa-422	260	18	,	,	PUNCT
ijassa-422	260	19	pp.326	pp.326	NOUN
ijassa-422	260	20	-	-	PUNCT
ijassa-422	260	21	335	335	NUM
ijassa-422	260	22	.	.	PUNCT
ijassa-422	261	1	[	[	X
ijassa-422	261	2	24	24	NUM
ijassa-422	261	3	]	]	PUNCT
ijassa-422	261	4	betts	betts	PROPN
ijassa-422	261	5	m.	m.	NOUN
ijassa-422	261	6	(	(	PUNCT
ijassa-422	261	7	2001	2001	NUM
ijassa-422	261	8	)	)	PUNCT
ijassa-422	261	9	,	,	PUNCT
ijassa-422	261	10	“	"	PUNCT
ijassa-422	261	11	turning	turn	VERB
ijassa-422	261	12	browsers	browser	NOUN
ijassa-422	261	13	into	into	ADP
ijassa-422	261	14	buyers	buyer	NOUN
ijassa-422	261	15	”	"	PUNCT
ijassa-422	261	16	,	,	PUNCT
ijassa-422	261	17	mit	mit	PROPN
ijassa-422	261	18	sloan	sloan	PROPN
ijassa-422	261	19	management	management	PROPN
ijassa-422	261	20	review	review	PROPN
ijassa-422	261	21	,	,	PUNCT
ijassa-422	261	22	winter	winter	NOUN
ijassa-422	261	23	,	,	PUNCT
ijassa-422	261	24	pp.8	pp.8	NOUN
ijassa-422	261	25	-	-	SYM
ijassa-422	261	26	9	9	NUM
ijassa-422	261	27	.	.	PUNCT
ijassa-422	262	1	[	[	X
ijassa-422	262	2	25	25	NUM
ijassa-422	262	3	]	]	PUNCT
ijassa-422	262	4	hoffman	hoffman	NOUN
ijassa-422	262	5	l	l	PROPN
ijassa-422	262	6	and	and	CCONJ
ijassa-422	262	7	novak	novak	PROPN
ijassa-422	262	8	t.p	t.p	PROPN
ijassa-422	262	9	.	.	PROPN
ijassa-422	262	10	(	(	PUNCT
ijassa-422	262	11	2000	2000	NUM
ijassa-422	262	12	)	)	PUNCT
ijassa-422	262	13	,	,	PUNCT
ijassa-422	262	14	“	"	PUNCT
ijassa-422	262	15	how	how	SCONJ
ijassa-422	262	16	to	to	PART
ijassa-422	262	17	acquire	acquire	VERB
ijassa-422	262	18	customers	customer	NOUN
ijassa-422	262	19	on	on	ADP
ijassa-422	262	20	the	the	DET
ijassa-422	262	21	web	web	NOUN
ijassa-422	262	22	”	"	PUNCT
ijassa-422	262	23	,	,	PUNCT
ijassa-422	262	24	harvard	harvard	PROPN
ijassa-422	262	25	business	business	PROPN
ijassa-422	262	26	review	review	PROPN
ijassa-422	262	27	,	,	PUNCT
ijassa-422	262	28	vol.78	vol.78	NOUN
ijassa-422	262	29	,	,	PUNCT
ijassa-422	262	30	no.3	no.3	PROPN
ijassa-422	262	31	,	,	PUNCT
ijassa-422	262	32	pp.179	pp.179	PROPN
ijassa-422	262	33	-	-	PUNCT
ijassa-422	262	34	188	188	NUM
ijassa-422	262	35	.	.	PUNCT
ijassa-422	263	1	[	[	X
ijassa-422	263	2	26	26	NUM
ijassa-422	263	3	]	]	X
ijassa-422	263	4	chatranon	chatranon	NOUN
ijassa-422	263	5	a	a	PROPN
ijassa-422	263	6	,	,	PUNCT
ijassa-422	263	7	chen	chen	PROPN
ijassa-422	263	8	j.c.h	j.c.h	PROPN
ijassa-422	263	9	,	,	PUNCT
ijassa-422	263	10	chong	chong	PROPN
ijassa-422	263	11	p.p	p.p	PROPN
ijassa-422	263	12	and	and	CCONJ
ijassa-422	263	13	chen	chen	PROPN
ijassa-422	263	14	y.s	y.s	PROPN
ijassa-422	263	15	.	.	PROPN
ijassa-422	263	16	(	(	PUNCT
ijassa-422	263	17	2001	2001	NUM
ijassa-422	263	18	)	)	PUNCT
ijassa-422	263	19	,	,	PUNCT
ijassa-422	263	20	“	"	PUNCT
ijassa-422	263	21	customer	customer	NOUN
ijassa-422	263	22	relationship	relationship	NOUN
ijassa-422	263	23	management	management	NOUN
ijassa-422	263	24	(	(	PUNCT
ijassa-422	263	25	crm	crm	NOUN
ijassa-422	263	26	)	)	PUNCT
ijassa-422	263	27	and	and	CCONJ
ijassa-422	263	28	e	e	NOUN
ijassa-422	263	29	-	-	NOUN
ijassa-422	263	30	commerce	commerce	NOUN
ijassa-422	263	31	”	"	PUNCT
ijassa-422	263	32	,	,	PUNCT
ijassa-422	263	33	the	the	DET
ijassa-422	263	34	proceedings	proceeding	NOUN
ijassa-422	263	35	of	of	ADP
ijassa-422	263	36	the	the	DET
ijassa-422	263	37	first	first	ADJ
ijassa-422	263	38	international	international	ADJ
ijassa-422	263	39	conference	conference	NOUN
ijassa-422	263	40	on	on	ADP
ijassa-422	263	41	electronic	electronic	ADJ
ijassa-422	263	42	business	business	NOUN
ijassa-422	263	43	,	,	PUNCT
ijassa-422	263	44	hong	hong	PROPN
ijassa-422	263	45	kong	kong	PROPN
ijassa-422	263	46	.	.	PUNCT
ijassa-422	264	1	[	[	X
ijassa-422	264	2	27	27	NUM
ijassa-422	264	3	]	]	X
ijassa-422	264	4	baker	baker	PROPN
ijassa-422	264	5	w	w	PROPN
ijassa-422	264	6	,	,	PUNCT
ijassa-422	264	7	marn	marn	PROPN
ijassa-422	264	8	m	m	PROPN
ijassa-422	264	9	,	,	PUNCT
ijassa-422	264	10	and	and	CCONJ
ijassa-422	264	11	zawada	zawada	PROPN
ijassa-422	264	12	c.	c.	PROPN
ijassa-422	264	13	(	(	PUNCT
ijassa-422	264	14	2001	2001	NUM
ijassa-422	264	15	.	.	PUNCT
ijassa-422	264	16	february	february	PROPN
ijassa-422	264	17	)	)	PUNCT
ijassa-422	264	18	,	,	PUNCT
ijassa-422	264	19	“	"	PUNCT
ijassa-422	264	20	price	price	NOUN
ijassa-422	264	21	smarter	smarter	ADV
ijassa-422	264	22	on	on	ADP
ijassa-422	264	23	the	the	DET
ijassa-422	264	24	net	net	NOUN
ijassa-422	264	25	”	"	PUNCT
ijassa-422	264	26	,	,	PUNCT
ijassa-422	264	27	harvard	harvard	PROPN
ijassa-422	264	28	business	business	PROPN
ijassa-422	264	29	review	review	PROPN
ijassa-422	264	30	,	,	PUNCT
ijassa-422	264	31	vol.79	vol.79	ADP
ijassa-422	264	32	,	,	PUNCT
ijassa-422	264	33	no.2	no.2	PROPN
ijassa-422	264	34	,	,	PUNCT
ijassa-422	264	35	pp.122	pp.122	PROPN
ijassa-422	264	36	-	-	PUNCT
ijassa-422	264	37	127	127	NUM
ijassa-422	264	38	.	.	PUNCT
ijassa-422	265	1	[	[	X
ijassa-422	265	2	28	28	NUM
ijassa-422	265	3	]	]	X
ijassa-422	265	4	dutta	dutta	PROPN
ijassa-422	265	5	s	s	PROPN
ijassa-422	265	6	,	,	PUNCT
ijassa-422	265	7	bergen	bergen	PROPN
ijassa-422	265	8	m	m	PROPN
ijassa-422	265	9	,	,	PUNCT
ijassa-422	265	10	levy	levy	NOUN
ijassa-422	265	11	d	d	PROPN
ijassa-422	265	12	,	,	PUNCT
ijassa-422	265	13	ritson	ritson	PROPN
ijassa-422	265	14	m	m	PROPN
ijassa-422	265	15	and	and	CCONJ
ijassa-422	265	16	zbarachi	zbarachi	PROPN
ijassa-422	265	17	m.	m.	PROPN
ijassa-422	265	18	(	(	PUNCT
ijassa-422	265	19	2002	2002	NUM
ijassa-422	265	20	)	)	PUNCT
ijassa-422	265	21	,	,	PUNCT
ijassa-422	265	22	“	"	PUNCT
ijassa-422	265	23	pricing	pricing	NOUN
ijassa-422	265	24	as	as	ADP
ijassa-422	265	25	a	a	DET
ijassa-422	265	26	strategic	strategic	ADJ
ijassa-422	265	27	capability	capability	NOUN
ijassa-422	265	28	”	"	PUNCT
ijassa-422	265	29	,	,	PUNCT
ijassa-422	265	30	mit	mit	PROPN
ijassa-422	265	31	sloan	sloan	PROPN
ijassa-422	265	32	management	management	PROPN
ijassa-422	265	33	review	review	PROPN
ijassa-422	265	34	,	,	PUNCT
ijassa-422	265	35	spring	spring	NOUN
ijassa-422	265	36	,	,	PUNCT
ijassa-422	265	37	pp.61	pp.61	NOUN
ijassa-422	265	38	-	-	PUNCT
ijassa-422	265	39	66	66	NUM
ijassa-422	265	40	.	.	PUNCT
ijassa-422	266	1	[	[	X
ijassa-422	266	2	29	29	NUM
ijassa-422	266	3	]	]	X
ijassa-422	266	4	markowitz	markowitz	PROPN
ijassa-422	266	5	h.m	h.m	PROPN
ijassa-422	266	6	.	.	PROPN
ijassa-422	266	7	(	(	PUNCT
ijassa-422	266	8	1959	1959	NUM
ijassa-422	266	9	)	)	PUNCT
ijassa-422	266	10	,	,	PUNCT
ijassa-422	266	11	portfolio	portfolio	NOUN
ijassa-422	266	12	selection	selection	NOUN
ijassa-422	266	13	:	:	PUNCT
ijassa-422	266	14	efficient	efficient	ADJ
ijassa-422	266	15	diversification	diversification	NOUN
ijassa-422	266	16	of	of	ADP
ijassa-422	266	17	investment	investment	NOUN
ijassa-422	266	18	,	,	PUNCT
ijassa-422	266	19	new	new	PROPN
ijassa-422	266	20	york	york	PROPN
ijassa-422	266	21	:	:	PUNCT
ijassa-422	266	22	john	john	PROPN
ijassa-422	266	23	wiley	wiley	PROPN
ijassa-422	266	24	&	&	CCONJ
ijassa-422	266	25	sons	son	NOUN
ijassa-422	266	26	.	.	PUNCT
ijassa-422	267	1	[	[	X
ijassa-422	267	2	30	30	NUM
ijassa-422	267	3	]	]	X
ijassa-422	267	4	choi	choi	PROPN
ijassa-422	267	5	t.m	t.m	PROPN
ijassa-422	267	6	,	,	PUNCT
ijassa-422	267	7	chow	chow	PROPN
ijassa-422	267	8	p.s	p.s	PROPN
ijassa-422	267	9	and	and	CCONJ
ijassa-422	267	10	xiao	xiao	PROPN
ijassa-422	267	11	t.	t.	PROPN
ijassa-422	267	12	(	(	PUNCT
ijassa-422	267	13	2012	2012	NUM
ijassa-422	267	14	)	)	PUNCT
ijassa-422	267	15	,	,	PUNCT
ijassa-422	267	16	“	"	PUNCT
ijassa-422	267	17	electronic	electronic	ADJ
ijassa-422	267	18	price	price	NOUN
ijassa-422	267	19	-	-	PUNCT
ijassa-422	267	20	testing	testing	NOUN
ijassa-422	267	21	scheme	scheme	NOUN
ijassa-422	267	22	for	for	ADP
ijassa-422	267	23	fashion	fashion	NOUN
ijassa-422	267	24	retailing	retailing	NOUN
ijassa-422	267	25	with	with	ADP
ijassa-422	267	26	information	information	NOUN
ijassa-422	267	27	updating	updating	NOUN
ijassa-422	267	28	”	"	PUNCT
ijassa-422	267	29	,	,	PUNCT
ijassa-422	267	30	international	international	ADJ
ijassa-422	267	31	journal	journal	NOUN
ijassa-422	267	32	of	of	ADP
ijassa-422	267	33	production	production	NOUN
ijassa-422	267	34	economics	economic	NOUN
ijassa-422	267	35	,	,	PUNCT
ijassa-422	267	36	vol.140	vol.140	ADJ
ijassa-422	267	37	,	,	PUNCT
ijassa-422	267	38	pp.396	pp.396	PROPN
ijassa-422	267	39	-	-	PUNCT
ijassa-422	267	40	406	406	NUM
ijassa-422	267	41	.	.	PUNCT
ijassa-422	268	1	[	[	X
ijassa-422	268	2	31	31	NUM
ijassa-422	268	3	]	]	PUNCT
ijassa-422	268	4	kenny	kenny	PROPN
ijassa-422	268	5	d	d	PROPN
ijassa-422	268	6	and	and	CCONJ
ijassa-422	268	7	marshall	marshall	PROPN
ijassa-422	268	8	j.f	j.f	PROPN
ijassa-422	268	9	.	.	PROPN
ijassa-422	268	10	(	(	PUNCT
ijassa-422	268	11	2000	2000	NUM
ijassa-422	268	12	)	)	PUNCT
ijassa-422	268	13	,	,	PUNCT
ijassa-422	268	14	contextual	contextual	ADJ
ijassa-422	268	15	marketing	marketing	NOUN
ijassa-422	268	16	:	:	PUNCT
ijassa-422	268	17	the	the	DET
ijassa-422	268	18	real	real	ADJ
ijassa-422	268	19	business	business	NOUN
ijassa-422	268	20	of	of	ADP
ijassa-422	268	21	the	the	DET
ijassa-422	268	22	internet	internet	NOUN
ijassa-422	268	23	,	,	PUNCT
ijassa-422	268	24	harvard	harvard	PROPN
ijassa-422	268	25	business	business	PROPN
ijassa-422	268	26	review	review	PROPN
ijassa-422	268	27	,	,	PUNCT
ijassa-422	268	28	vol.78	vol.78	VERB
ijassa-422	268	29	,	,	PUNCT
ijassa-422	268	30	no.6	no.6	PROPN
ijassa-422	268	31	pp.119	pp.119	PROPN
ijassa-422	268	32	-	-	PUNCT
ijassa-422	268	33	125	125	NUM
ijassa-422	268	34	.	.	PUNCT
ijassa-422	269	1	[	[	X
ijassa-422	269	2	32	32	NUM
ijassa-422	269	3	]	]	PUNCT
ijassa-422	269	4	rust	rust	NOUN
ijassa-422	269	5	r.t	r.t	PROPN
ijassa-422	269	6	and	and	CCONJ
ijassa-422	269	7	lemon	lemon	PROPN
ijassa-422	269	8	k.n	k.n	PROPN
ijassa-422	269	9	.	.	PROPN
ijassa-422	269	10	(	(	PUNCT
ijassa-422	269	11	2001	2001	NUM
ijassa-422	269	12	)	)	PUNCT
ijassa-422	269	13	,	,	PUNCT
ijassa-422	269	14	“	"	PUNCT
ijassa-422	269	15	e	e	NOUN
ijassa-422	269	16	-	-	NOUN
ijassa-422	269	17	service	service	NOUN
ijassa-422	269	18	and	and	CCONJ
ijassa-422	269	19	the	the	DET
ijassa-422	269	20	consumer	consumer	NOUN
ijassa-422	269	21	”	"	PUNCT
ijassa-422	269	22	,	,	PUNCT
ijassa-422	269	23	international	international	ADJ
ijassa-422	269	24	journal	journal	NOUN
ijassa-422	269	25	of	of	ADP
ijassa-422	269	26	electronic	electronic	ADJ
ijassa-422	269	27	commerce	commerce	NOUN
ijassa-422	269	28	,	,	PUNCT
ijassa-422	269	29	vol.5	vol.5	PROPN
ijassa-422	269	30	,	,	PUNCT
ijassa-422	269	31	no.3	no.3	VERB
ijassa-422	269	32	,	,	PUNCT
ijassa-422	269	33	pp.85	pp.85	NOUN
ijassa-422	269	34	-	-	PUNCT
ijassa-422	269	35	101	101	NUM
ijassa-422	269	36	.	.	PUNCT
ijassa-422	269	37	corresponding	correspond	VERB
ijassa-422	269	38	author	author	NOUN
ijassa-422	269	39	tsan	tsan	PROPN
ijassa-422	269	40	-	-	PUNCT
ijassa-422	269	41	ming	ming	NOUN
ijassa-422	269	42	choi	choi	NOUN
ijassa-422	269	43	can	can	AUX
ijassa-422	269	44	be	be	AUX
ijassa-422	269	45	contacted	contact	VERB
ijassa-422	269	46	at	at	ADP
ijassa-422	269	47	jason.choi@polyu.edu.hk	jason.choi@polyu.edu.hk	NOUN
ijassa-422	269	48	.	.	PUNCT