DEVELOPMENT STRATEGY TOURISM TIKUS ISLAND BENGKULU

PROVINCE WITH SWOT ANALYSIS

DEVELOPMENT STRATEGY TOURISM TIKUS ISLAND

BENGKULU PROVINCE WITH SWOT ANALYSIS

Herlin 61* and Rina Trisna Yati 2

1,2 Universitas Dehasen, Bengkulu, Indonesia

Abstract

The purpose of this study was to find out how the strategy of developing Tikus

island of Bengkulu province tourism. This type of research is a descriptive exploratory

study, using primary (observation and questionnaire) and secondary data obtained by

the Bengkulu Province Tourism Office, with samples in this study totaling 125 people.

Methods of data analysis using SWOT Analysis.

Based on the results of the SWOT analysis (Strenghts, Weakness, Opportunity and

Treaths) showed that the strategy of developing Tikus Island Bengkulu province

consisting of internal strategic factors (IFAS) consisting of Strength (S) and Weakness

(W) obtained a total score of 4.28, this means that the attraction Tikus Island Bengkulu

province has a strength that is greater than weakness. Whereas external factors

(EFAS), which consist of opportunities and Threats (T) with a total score of 4.25 and

opportunities (O) of 2.32, which means that the attraction Tikus Island Bengkulu

province has a greater opportunity from threats. The meeting point between strengths,

weaknesses, opportunities and threats is in quadrant I, which means that the strategy

implemented is to support aggressive strategy. In this quadrant I shows that attractions

Tikus Island Bengkulu province have equal opportunities and Weakness (W) so that the

strategy that can be applied is to support aggressive policies (Growth Oriented

Strategy, namely by developing transportation and supporting facilities to the region).

Keywords: Development strategy tourism, Tikus Island, SWOT analysiys

1. INTRODUCTION

Bengkulu Province is one of the provinces in the western part of the island of

Sumatra at latitude 2016'3031 LS and longitude 10101'103041 'BT. Bengkulu Province

is a mountainous area of Bukit Barisan and extends from the border of West Sumatra

Province to the border of Lampung Province along approximately 567 km with an area

of 151.70 km2, located on the west coast of Sumatra Island with a coastal area of

around 525 km (Bappeda, 2016). Bengkulu Province has several small islands, one of

which is Tikus Island, which is the only island in the city of Bengkulu. Tikus Island is

surrounded by a vast expanse of coral reef so that it can protect this island from abrasion

due to large waves. Damage to coral reefs has had a negative impact on Tikus Island,

this can be seen with the decreasing area of Tikus Island due to abrasion which has

progressed faster from year to year. Beach erosion is one of the serious problems that

cause changes in coastline. In addition to natural processes, such as wind, currents and

waves, human activities also cause coastal erosion (Bakhtiar, 2013). Tikus Island is a

small coral island that is about 0.8 Ha in the west of Bengkulu City. with a distance of

about 10 KM from the city center, Tikus Island is surrounded by coral and is rich in

biological resources and has been designated as a tourist forest with Minister of

Forestry Decree No. 602 / Kpts-II / 1991. Tikus Island has maritime ecotourism

potential The potential of fauna in the form of coral reef ecosystems and marine biota

with clear and clean waters and not too deep, and various types of beautiful ornamental

fish, besides that in the sea area there are safe locations for basic diving activities the

sea, with its clear water and beautiful coral stone, so it is very suitable for diving and

snorkeling, this is a special attraction for visitors and an attractive marine tourism

destination. The condition of the white sand at night becomes the habitat of hawksbill

* Corresponding author. Email address: herlin_olin81@yahoo.com

AFEBI Management and Business Review (AMBR)

Vol.04 No.01, June 2019

turtles. Under the waters around Tikus Island there is a beautiful natural panorama of

the sea, and is very suitable for tourists who enjoy diving. Other than that. To get to

Tikus Island tourism object, it can be reached for 30 minutes from Tapak Padri Beach,

Bengkulu City by using a fishing boat, as well as providing local boats for rent are also

ready to be a guide for tourists visiting Tikus Island. The purpose of this study was to

find out how the strategy of developing Tikus island of Bengkulu province tourism.

Fahmi (2016) defines SWOT is the identification of strengths and weaknesses

internally and externally from an opportunity and threat that will come from the

environment around the business

Tikus Island has a selling value in terms of tourism and a variety of economic

potential that can be developed to increase PAD Regional Original Income) Bengkulu

Provincial Government, this is in line with the Bengkulu Provincial government

program to make Bengkulu Province as a Province of International Tourism

destinations, development of tourism sector is a program The superior of Tikus Island

Government which is one of the natural tourism islands in Bengkulu Province has its

own advantages in addition to having superiority and selling value from its natural

conditions also has a unique and distinctive name which gives a special attraction for

tourists. However, from the many tourist advantages possessed by the Tikus Island,

there are not many known tourists, and have not been exploited by the Bengkulu

Province government so that it has not contributed to the Bengkulu Province PAD and

lack of facilities that can support the Pariwisa sector in Tikus Island.Tourism

development to Tikus Island. One of the biggest contributors to increasing Regional

Original Income (PAD) is the tourism sector. So that the need for a tourism

development strategy is one of the strategic agendas in increasing the economy and

Regional Revenue (PAD) of Bengkulu Province. In an effort to support the

Government's Program Towards Bengkulu Province of tourism through the

development and development of tourism potential on the Tikus Island.

2. LITERATURE REVIEW
Tourism

In ethomology tourism comes the word "tourism" means the Main journey (Utama,

2016).Tourism is closely related to social, political, economic, security, order,

hospitality, culture, health issues, including various social institutions that regulate it

(Pitana and Gayatri, 2005 p. 34). Tourism is the whole activity of the Government, the

business world and the community to organizing, manage and service the needs of

tourists in Sakukani (Sakukani 2003). Tourism according to A.J. Norval in Muljadi and

Siti Nurhayati (2012) are all activities related to the entry, residence, and movement of

foreign populations within or outside a particular country, city, or region. According to

the broader definition put forward by H. Kodhyat (2003) tourism is a trip from one

place to another in the temporary, carried out by individuals or groups, as an effort to

find balance and happiness with the environment in the dimensions of social, cultural,

natural , and science. Furthermore, according to (Musanef, 2005) defines tourism as a

journey that is carried out for a while, which is carried out from one place to another to

enjoy trips for sightseeing and recreation.Tourism has the role of empowering scarce

resources and making the tourism industry sustainable and life cycle (Theobald, 2004

in Main, 2016).

Yoeti (2008) tourism must meet the four criteria below, namely:

a. The trip is carried out from one place to another, the trip is done outside the
residence where the person usually lives.

b. The purpose of the trip is done solely for fun, without copying in the country, city
or DTW visited.

c. The money spent by tourists is brought from their home countries, where they can
live or stay, and not be obtained because of the results of the business during the

tour.

DEVELOPMENT STRATEGY TOURISM TIKUS ISLAND BENGKULU

PROVINCE WITH SWOT ANALYSIS

d. Travel is carried out at least 24 hours or more. In terms of tourism there are four
factors that must be within the limits of a definition of tourism. These factors are

that the trip is carried out from one place to another, the trip must be associated

with people who travel only as visitors to the tourist attractions.

Development Strategy Tourism

Suryono (2004) the strategy in principle is related to the problem: policy,

determining the objectives to be achieved and determining the ways or methods of

using facilities and infrastructure. Hasan (2015). Strategy is an integrated and

coordinated action designed to exploit all existing capabilities to gain competitive

advantage in order to achieve goals (Reksohadiprodjo, 2000). Rivew's strategy must be

able to provide a useful picture of the prospects and market share of tourists towards

tourist attractions and who (segments) might be interested in the product.

The main elements that must receive attention in order to support the development

of tourism in tourist destinations involving planning, implementation of development

and tourism development (Suwantoro, 2004), covering 5 (five) elements :

a. Tourist attractions and attractions Attraction is a potential that drives the presence
of tourists to a tourist destination.

b. Tourist infrastructure Tourism infrastructure is natural resources and man-made
resources that are absolutely needed by tourists in their travels in tourist

destinations, such as roads, electricity, water, telecommunications, terminals,

bridges and so forth.

c. Tourist facilities Tourist facilities are a complete tourist destination that is needed
to serve the needs of tourists in enjoying their sightseeing trips.

d. Management / infrastructure Infrastructure is a situation supporting the function of
tourism facilities and infrastructure, both in the form of regulatory systems and

physical buildings above the ground and underground.

e. Community / environment Communities in tourist areas need to understand the
various types and quality of services needed by tourists. The environment around

tourism objects needs to be considered carefully so as not to be damaged and

polluted.

Yoeti (2008) development is a business or a way to advance and develop something

that already exists. Tourism development in a tourist destination will always be taken

into account with the benefits and benefits for the community around it. In carrying out

its functions and roles in regional tourism development, regional governments must

make various efforts in developing tourism facilities and infrastructure. Suryadana and

Oktavia (2015) components of tourism development can be grouped as follows:

a. Anthrax and tourist activities
b. Accommodation
c. Tourist facilities and services
d. Transportation facilities and services
e. Other infrastructure
f. Institutional element

Marine Tourism

Marine Tourism is often interpreted as activities such as: Diving, Snorkeling,

Fishing, Surfing, Sunbathing, watching Sunset and Sunrise. But maritime tourism is

not only limited to the activities mentioned above but also activities that are more about

adding knowledge, especially knowledge of the sea and how to live by relying on the

results of the sea and much more. More importantly, to go to a maritime tourist spot,

one must take the sea route by ship. Sumantoro (2004 h.17) defines marine tours,

namely a visit to a tourist attraction, especially to witness the beauty of the ocean,

diving ( wreck-diving) with complete diving equipment. In Indonesia there are many

areas that have the potential for marine tourism, namely the Thousand Islands in Jakarta

Bay, Toba Lake, Bali Island Beach and the surrounding small islands and many other

marine tourism in each of the provinces Indonesia.

AFEBI Management and Business Review (AMBR)

Vol.04 No.01, June 2019

SWOT Analysis

SWOT stands for Strength (S), Weaknesses (W), Opportunities (O) and Threats

(T). Fahmi (2016) defines SWOT is the identification of strengths and weaknesses

internally and externally from an opportunity and threat that will come from the

environment around the business. SWOT benefits the development of strategies

because it can find the elements of weakness and strength that are owned, so that it can

formulate a strategy that is good at achieving the expected goals.

Regional Original Income

Utama (2016) explains that the impact of tourism on the economy is exchange of

foreign exchange, government revenues, employment, infrastructure development and

improving the economy of the community. According to law number 33 of 2004

concerning Financial Balance Central Government and the Regional Government, it is

intended that the source of Regional Original Revenue consists of:

a. Local tax

b. Regional Retribution

c. Separate results of regional wealth management

d. Other legitimate PAD.

In accordance with the explanation above that the source of regional income is part

of voluntary contributions from all producers such as regional taxes, regional levies,

the results of separated regional wealth management and other legitimate Regional

Original Income is all revenues received by the region from sources within its own

domain which are collected based on regional regulations in accordance with the

prevailing laws and regulations (Halim, 2004).

Tourism sector is one of the sectors that plays an important role in increasing PAD

and can finance Government activities and regional development, so the need for the

Tikus Island tourism development strategy of Bengkulu province is part of Regional

Original Revenue.

3. RESEARCH METHOD
The type of this research is descriptive exploratory research through data collection

related to Tikus Island tourism development strategy. Data retrieval used in this study

consists of primary data and secondary data. Obtaining primary data is done through

questionnaires. The population in this research were all visitors, community providers

of transportation facilities to the Tikus Island and the Bengkulu province, which

amounted to 125 people or visitor who come to Tikus Island Bengkulu.

Table 1 Number of Respondents

No Respondents
Population

(people)

Sampel

(people)

Respondents Internal

1. Head of service and employess Dinas

Pariwisata

15 1

5 2 Society and Service provider transportation 10 1

0 Respondents Exstenal

1 Visitor

100 1

00 Total 125 1

To get the data needed, the data collection method used is:

a. Primary data, namely data collected directly from the research object selected as a
sample.

b. Observation, Conducting direct observation and systematic recording of symptoms
that appear on the object of research.

DEVELOPMENT STRATEGY TOURISM TIKUS ISLAND BENGKULU

PROVINCE WITH SWOT ANALYSIS

c. Questionnaire, Data collection is done by using questions that have been prepared
by previous researchers. The questionnaire assessment uses a Likert scale

(Sugiyono, 2010), with the following provisions:

1. Strongly agree (score 5)
2. Agree (score 4)
3. Doubt (score 3)
4. Disagree (score 2)
5. Strongly disagree (score 1)

d. Secondary data, data obtained from the Bengkulu Province Tourism Service.

Analysis Methods

SWOT analysis

The SWOT analysis method where S is Strengt means strength, W is weakness

means weakness, O is Opportunity means opportunity and T is Threats means threat.

The data obtained will be assessed based on respondents' perceptions and analyzed

descriptively by analyzing strengths, weaknesses, opportunities, and threats (SWOT

analysis) as the basis for determining the development of Tikus Island tourism

development strategy.To find out the state of the environment by analyzing internal

strengths and weaknesses, opportunities and external threats are needed to collect data

that can be divided into two external data and internal data. According to Fahmi (2013

p. 262) to form a representative SWOT formula by compiling and calculating weight

values, rating and scores for external and internal tables.

SWOT analysis is determined by a combination of internal and external factors.

SWOT analysis uses a SWOT matrix that can clearly illustrate how the external

opportunities and threats faced by rat island visitors can be adjusted to their strengths

and weaknesses.

1. Internal Factor Analysis (IFAS)
The IFE matrix is used to determine the internal factors of a weak strategy that

are considered important. According to Rangkuti (2015 p.262) The work stages of

the IFE matrix are as follows :

a. Determine the factors that are the strengths and weaknesses of the development
of Tikus Island tourism.

b. Give the weight of each of these factors a scale ranging from 1.0 (most
important) to 0.0 (not important), based on the influence of these factors on the

strategic position of the development of Tikus Island tourism. (All of these

weights cannot exceed the total score of 1.00).

c. Calculate the rating for each factor by scaling from 4 (Outstanding) to 1 (Poor),
based on the influence of these factors on the development strategy of Tikus

Island tourism.

d. Multiply the weights by rating to get the weighting factor. The result is a
weighting score for each factor whose value varies from 4.0 (Outstanding) to

1.0 (Poor).

e. Add up the weighting score, to get the total weighting score for the variable
concerned. This total value shows how the condition of rat island tourism reacts

to its internal strategic factors.

2. External Factor Analysis (EFAS)
Evaluate external factors the EFAS matrix is used, which is used to find out the

external factors related to opportunities and threats, with the following stages of

work:

a. Determine the factors that become opportunities and threats to the development
of the island rat tourism.

b. Give the weight of each of these factors a scale ranging from 1.0 (most
important) to 0.0 (not important), based on the influence of these factors on the

strategic position of increasing the income of the fishing community. (All of

these weights must not exceed the total score of 1.00). Calculate the rating for

AFEBI Management and Business Review (AMBR)

Vol.04 No.01, June 2019

each factor by scaling from 4 (Outstanding) to 1 (Poor), based on the effect of

these factors on the development of Tikus Island tourism.

c. Multiply the weights by rating to get the weighting factor. The result is a
weighting score for each of the factors whose values vary from 4.0

(Outstanding) to 1.0 (Poor).

d. Add up the weighting score, to get the total weighting score for the respondent
concerned. This total value shows how rodent island visitors react to external

strategic factors.

SWOT analysis is determined by a combination of internal and external factors.

The SWOT analysis uses a SWOT matrix that can clearly illustrate how external

opportunities and threats faced by visitors to the rat island can be adjusted to their

strengths and weaknesses.

Table 2 SWOT Matrix

IFAS

EFAS

Strenght Weaknesses

Oppurtunities Strategy S-O create strategies

Using Strength

Strategy W-O create strategy for

minimize weaknesses

Threats Strategy S-T create strategy

using threats for strenght

resolve threats

Strategy W-T create strategy for

minimize weaknesses resolve

threats

Explanation :

a. S-O strategy is used to utilize all existing strengths and to make the best use of all
opportunities.

b. S-T strategy is a strategy to use the power to overcome threats and minimize
weaknesses

c. W-O Strategy is a Strategy used to take advantage of existing opportunities by
minimizing weaknesses.

d. W-T Strategy is this strategy based on defensive activities and seeks to minimize
existing weaknesses and avoid threats.

The following development strategies are carried out by looking at external factors

and which internal factors can be best utilized and what threats to avoid and weaknesses

that must be minimized can be seen in the following explanation of the SWOT quadrant

(Rangkuti, 2016) :

a. Quadrant 1 is a very favorable situation for managers, namely the Bengkulu
Province Tourism Service, because it has the opportunity and strength that exists.

b. Quadrant 2 is despite facing various threats, the manager (Bengkulu Province
Tourism Office) still has the power to take advantage of long-term opportunities.

c. Quadrant 3, namely the manager (Bengkulu Province Tourism Office) faces a huge
market opportunity, but on the other hand there are several internal weaknesses.

d. Quadrant 4, this position is the most unprofitable, where the manager (Bengkulu
Provincial Tourism Office) faces various threats.

DEVELOPMENT STRATEGY TOURISM TIKUS ISLAND BENGKULU

PROVINCE WITH SWOT ANALYSIS

Quadran 3 Quadran 1

Support strategy Support strategy

turn around aggresive

0,26

Quadran 4 Quadran 2

Support strategy Supportystrategi

Diifensive Diversification

Figure 1 SWOT Analysis Diagram

In the diagram above shows that the meeting point between strengths, weaknesses,

opportunities and threats is quadrant I, which means that the strategy applied is to

support aggressive strategy. In this quadrant I shows that the rat island tourism object

of Bengkulu province has the same opportunity (Opportunity) and Weakness

(Weakness) so that the strategy that can be applied is supporting aggressive policy

(Growth Oriented Strategy).

4. RESULT RESEARCH AND DISCUSSION
Initially this Tikus Island was a place for fishermen to stop when they were looking

for fish. Tikus Island is a small island located in the west of Bengkulu City, 10 km from

the center of Bengkulu City, which is directly connected to the Indian Ocean,

geographically located at the coordinate point 3050'17.55 "LS and 102010'50,59" BT

which have an area of 2 ha at first, and now the area of rat islands is only 0.6 ha which

is supported by 200 ha of coral reefs. To go to the rat island can be obtained through

the fishing village of Sepang Bay, Jakat Beach and the port of Bengkulu, Bengkulu,

which can be taken approximately 1.5 hours Tikus Island is located in Teluk Segara

District, Marlborough.

Internal Factor Analysis (IFAS)

Internal factor SWOT analysis (IFAS). Obtained internal strategic factors consisting

of Strength (S) and Weakness (W) obtained a total score of 4.28, so it can be concluded

that the attraction of Bengkulu Tikus Island has Strength (S) of 2.27 which is greater

than Weakness (W) of 2.01.

1. Strength
a. People know the attraction of the Tikus Island

The Tikus Island attraction is the only nearest island in Bengkulu Province and

the distance covered is very affordable, which is less than 1 hour.

b. Small island with coral and a variety of amazing biological resources
The beauty of the Tikus Island consisting of attractive corals and marine life with

various types that are not found in other tourist attractions in the province of

Bengkulu.

c. Unspoiled marine tourism

Opportunity

Weakness

Strength

Threath

AFEBI Management and Business Review (AMBR)

Vol.04 No.01, June 2019

Sea conditions on the island of rats that have not been polluted and are still

natural have a special attraction.

d. Have an interesting view
The beauty offered on the Tikus Island, natural conditions that are still beautiful

and beautiful underwater tours.

e. Hit destination in the city of Bengkulu
Tikus Island, which offers its own beauty, where tourists can do snrokling and

diving while traveling there which is not obtained in other tourist sites in

Bengkulu province, has become a rat island, a tourist destination that is starting

to be visited.

2. Weaknesess
a. Lack of promotion,

So far, the information of the Tikus Island attraction is only known from the

closest people and social media.

b. Transportation is still limited
For trips to the island of rats, visitors must use sea transportation (ships), only so

far sea transportation is still few that are provided by service providers.

c. No lodging available on site
Tikus Island tourist attractions, do not yet provide lodging places for tourists

who want to spend the night in the island of mice, so tourists visiting the island

of mice have to go home today when they want to travel to the island of mice

d. Located far from the city center,
To visit the Tikus Island tourist attractions, visitors must travel 45 minutes from

the city of Bengkulu.

e. Depends on weather conditions
Uncertain weather conditions make tourist trips to the island of mice disrupted,

because the means of transportation used cannot deliver visitors to the island of

mice. Besides that, if the weather conditions are not good, the visitors who are

already on the island of rats cannot snorkel and dive in the attractions of the

Tikus Island.

External Factor Analysis (EFAS)

While the results of the SWOT analysis of external factors (EFAS), which consists

of Opportunities (O) and Threats (T) with a total score of 4.25, so it can be concluded

that the Bengkulu Tikus Island has an Opportunity (O) of 2.32 more the amount of

Threat (T) is 1.93.

1. Opportunity
a. Can be used as a challenging marine tourism

The attraction of the Tikus Island is an interesting marine tourism destination

that allows visitors to enjoy the underwater beauty that is very interesting.

b. Pendapatan Asli Daerah (PAD) More and more visitors
Who travel to the Tikus Island, will indirectly have a positive impact on the

community and the Government.

c. Can be used as Bengkulu tourism icon
Travel to the Tikus Island is the only marine tourism in the province of

Bengkulu, so that if managed properly will become a very interesting tourist

icon.

d. Can attract tourism interest with its natural beauty
The natural beauty offered by the attraction of the Tikus Island, can attract

tourism both from within the city of Bengkulu or from outside the city of

Bengkulu.

e. On the Tikus Island can interact with marine life through snorkeling. Interacting
with marine life via snorkeling, one of the flag ship offered on the Tikus Island

attraction that is not in the attractions in Bengkulu province

DEVELOPMENT STRATEGY TOURISM TIKUS ISLAND BENGKULU

PROVINCE WITH SWOT ANALYSIS

2. Threats
a. The occurrence of abrasion

The occurrence of abrasion or erosion process by waves on the rat island will

damage the beauty of the rat island region, namely the shrinking of the beach

area. The occurrence of erosion by sea waves if not immediately addressed will

threaten the existence of Tikus Islands which will be lost hit by the waves,

because the land area will become a part that is inundated with water.

b. The existence of animal habitats from the threat of extinction
If not treated immediately, due to abrasion will threaten the habitat of animals

on the rat island threatened with extinction, because of the damage to the reefs

due to the pounding waves.

c. Management of Tikus Island is inadequate
Nadequate management of the Tikus Island has made the lack of visitor interest,

such as the lack of facilities and infrastructure for visitors who travel to the island

of mice.

d. Other tourist attractions in the city of Bengkulu easily accessible
The number of other tourist attractions in the city of Bengkulu that are easily

reached makes visitors prefer less interested in the island of mice.

e. Reduction in the physical quality of the natural environment and the
attractiveness of the Tikus Island

If it is not managed properly and there is no prevention due to abrasion in the

Tikus Iland attraction, it will result in a decrease in the physical quality of the

natural environment and the attractiveness of the rat island, which will make

visitors less interested in traveling to the Tikus Island.

IFAS and EFAS SWOT analysis, following the results of recapitulation scores

related to Strength (S), Weaknesses (W), Opportunities (O) and Threats (T) :

Table 4. Recapitulation IFAS and EFAS

IFAS EFAS

S W O T

Development

Strategy

2,2

2,01 2,32 1,93

Quadran 2,27–2,01=

0,26
2,32 – 1,93 = 0,39

The results of IFAS and EFAS calculations in table 2 above show that the meeting

point between Strengths, Weaknesses, Opportunities and Threats is quadrant I, which

means that the strategy applied is to support aggressive strategy. In this quadrant I

shows that the Tikus Island tourism object of Bengkulu province has equal

Opportunities (O) and Weakness (W) so that the strategy that can be applied is to

support aggressive wisdom (Growth Oriented Strategy).

a. Development Strategy Tourism Tikus Island Bengkulu Province
The strategy for developing Bengkulu Tikus Island attractions has a greater

Opportunity to development, namely:

1) Development of transportation and supporting facilities to the Tikus Island
tourist area

2) Development of facilities and infrastructure such as structuring the area of
Tikus Island tourist attraction.

3) Organizing tourism events organized by the Regional Government in the Tikus
island tourist area.

4) The existence of community participation in tourism awareness
5) The existence of tourism business actors

AFEBI Management and Business Review (AMBR)

Vol.04 No.01, June 2019

Based on the results of the analysis that have been carried out on the Tourism

Development strategy of the Tikus Island of Bengkulu Province in increasing the

Regional Original Revenue that need to be raised are :

1) Making Tikus Island tourist attraction as a superior area for marine tourism
destinations that will potentially be developed, with consideration of multiflyer

economic effects that aim to improve the welfare of the community.

2) Development of various other supporting facilities such as lodging.
3) Making a tourist attraction for Tikus Islands is one of the icons of marine tourism

in Bengkulu Province,.

4) Improve partnership relationships between institutions in the management of Tikus
Island attractions. Collaboration between the management of Tikus Island

attractions by the private sector and optimal government parties has its contribution

to Regional Original Income.

5) Support for tourism supporting infrastructure.
6) The existence of regulation and development of tourism human resources.

Quadran 3 Quadran 1

Support strategy Support strategy

turn around aggresive

0,39

0,26

Quadran 4 Quadran 2

Support strategy Supportystrategi

Difensive Diversification

Figure 2 SWOT Analysis Diagram

In the diagram above shows that the meeting point between Strengths, Weaknesses,

Opportunities and Threats is quadrant I, which means that the strategy applied is to

support aggressive strategy. In this quadrant I shows that the Tikus Island tourism

object of Bengkulu province has the same opportunity (Opportunity) and Weakness

(Weakness) so that the strategy that can be applied is supporting aggressive policy

(Growth Oriented Strategy).

5. CONCLUSION
SWOT analysis of internal factors (IFAS) consisting of Strength (S) and Weakness

(W) obtained a total score of 4.28, so it can be concluded that the attraction of Bengkulu

Tikus Island has Strength of 2.27 which is greater than weakness of 2.01. While

external factors (EFAS), which consist of opportunities (O) and Threats (T) with a total

Opportunity

2,32

Weakness

2,01

Strength

2,27

Threath

1,93

0,26

DEVELOPMENT STRATEGY TOURISM TIKUS ISLAND BENGKULU

PROVINCE WITH SWOT ANALYSIS

score of 4.25, so it can be concluded that the Bengkulu Tikus Island has an Opportunity

(O) of 2.32 which is greater than the threat (Treaths) of 1.93.

The SWOT diagram shows that the meeting point between strengths, weaknesses,

opportunities and threats is in quadrant I, which means that the strategy applied is to

support aggressive strategy. In quadrant I this shows that tourism objects in the Tikus

Island of Bengkulu province have equal Opportunities (O) and Weakness (W) so that

the strategy that can be applied is to support aggressive policy (Growth Oriented

Strategy), namely by developing transportation and supporting facilities to rat island

tourist area. The selection of the right strategy in developing Tikus Island tourism in

Bengkulu province will have an impact on Regional Original Revenue (PAD) such as

increasing numbers of tourists, accommodation facilities and tourist shopping places,

with many tourists coming to the Tikus Island increasing restaurant tax, kiosk

retribution and the presence of entrance ticket service for tourists who will visit Tikus

Island attractions.

References

Fahmi, I. (2013). Manajemen Risiko. Bandung: Alfabeta

Fahmi, I. (2015). Manajemen Strategis Teori dan Aplikasi. Bandung:Alfabeta

Ghozali, I. (2005). Aplikasi Analisis Multivariate dengan Program SPSS. Edisi Ketiga.

Semarang: Badan Penerbit Universitas Diponegoro.

Hasan, A. (2015). Tourism Marketing. Jakarta: Centre for academic publishing service.

Halim, A. (2004). Akuntansi Keuangan Daerah. Salemba Empat. Jakarta.

Nurhadi, F. D. C., Mardiyono., & Rengu, S. P. (2014). Strategi Pengembangan

Pariwisata Oleh Pemerintah Daerah Terhadap Pendapatan Asli Daerah (Studi pada

Dinas Pemuda, Olahraga, Kebudayaan dan Pariwisata Kabupaten Mojokero).

Jurnal Administrasi Publik (JAP), 2(2), 325-331.

Pitana, I. G., Gayatri, P. (2005). Sosiologi Pariwsata. Yogyakarta : Andi

Rangkuti, F. (2015). Teknik Membedah Kasus Bisnis Analisis SWOT. Jakarta :

Gramedia

Reksohadiprodjo, S. (2000). Manajemen Strategi. Yogyakarta.BPFE

Ridjal D. S. (1997). Peluang Pariwisata Mutiara Sumber Widya, Benih Kecerdasan.

Soebagyo. (2013). Strategi Pengembangan Pariwisata Indonesia. Jurnal Liquidity,

1(2), 153-158

Soekardijo, R. G. (1997). Anatomi Pariwisata (memahami Pariwisata Sebagai

“systemic Lingkage). Jakarta : Gramedia Pustaka Utama.

Suryadana, L., & Vanny, O. (2015). Pengantar Pemasaran Pariwisata. Bandung:

alfabeta.

Suwantoro, G. (2004). Dasar-dasar Pariwisata. Yogyakarta : Andi

Utama, R. B. (2016). Pemasaran Pariwisata. Yogyakarta: Andi

Yaukani, H. R. (2003). Pesona Pariwisata Indonesia. Jakarta: Nuansa Madani

Yoeti, O. A. (1994). Pengantar Ilmu Pariwisata. Bandung : Angkasa.

AFEBI Management and Business Review (AMBR)

Vol.04 No.01, June 2019

Dinas Pariwisata Provinsi Bengkulu. Bengkulu Province Tourism Booklet Edition 01

Kementerian Kebudayaan dan Pariwisata Republik Indonesia. Informasi Pariwisata

Nusantara