id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajam-89	Ephraim Biya Yang	Consumer’s response to brands: A case study of beauty lotion brand in Cameroun	2014	11	.pdf	application/pdf	7808	590	66	D'Astous and Gargouri (2001) refer to brand sensitivity, attaching great impor- tance to brand names when choosing and purchasing. In order to identify the factors influencing brand sensitivity, we used correlation analyses and multiple regression.	cache/ajam-89.pdf	txt/ajam-89.txt