id	sid	tid	token	lemma	pos
ajam-102	1	1	in	in	ADP
ajam-102	1	2	ternationa	ternationa	NOUN
ajam-102	1	3	l	l	NOUN
ajam-102	1	4	scholars	scholar	NOUN
ajam-102	1	5	journa	journa	VERB
ajam-102	1	6	ls	ls	ADJ
ajam-102	1	7	african	african	ADJ
ajam-102	1	8	journal	journal	NOUN
ajam-102	1	9	of	of	ADP
ajam-102	1	10	agricultural	agricultural	ADJ
ajam-102	1	11	marketing	marketing	NOUN
ajam-102	1	12	issn	issn	NOUN
ajam-102	1	13	:	:	PUNCT
ajam-102	1	14	2375	2375	NUM
ajam-102	1	15	-	-	SYM
ajam-102	1	16	1061	1061	NUM
ajam-102	1	17	vol	vol	NOUN
ajam-102	1	18	.	.	PROPN
ajam-102	1	19	2	2	NUM
ajam-102	1	20	(	(	PUNCT
ajam-102	1	21	10	10	NUM
ajam-102	1	22	)	)	PUNCT
ajam-102	1	23	,	,	PUNCT
ajam-102	1	24	pp	pp	ADJ
ajam-102	1	25	.	.	PUNCT
ajam-102	2	1	171	171	NUM
ajam-102	2	2	-	-	SYM
ajam-102	2	3	176	176	NUM
ajam-102	2	4	,	,	PUNCT
ajam-102	2	5	october	october	PROPN
ajam-102	2	6	,	,	PUNCT
ajam-102	2	7	2014	2014	NUM
ajam-102	2	8	.	.	PUNCT
ajam-102	3	1	available	available	ADJ
ajam-102	3	2	online	online	ADV
ajam-102	3	3	at	at	ADP
ajam-102	3	4	www.internationalscholarsjournals.org	www.internationalscholarsjournals.org	PROPN
ajam-102	3	5	©	©	PROPN
ajam-102	3	6	international	international	ADJ
ajam-102	3	7	scholars	scholar	NOUN
ajam-102	3	8	journals	journal	NOUN
ajam-102	3	9	author(s	author(s	PROPN
ajam-102	3	10	)	)	PUNCT
ajam-102	3	11	retain	retain	VERB
ajam-102	3	12	the	the	DET
ajam-102	3	13	copyright	copyright	NOUN
ajam-102	3	14	of	of	ADP
ajam-102	3	15	this	this	DET
ajam-102	3	16	article	article	NOUN
ajam-102	3	17	.	.	PUNCT
ajam-102	4	1	full	full	ADJ
ajam-102	4	2	length	length	NOUN
ajam-102	4	3	research	research	NOUN
ajam-102	4	4	paper	paper	NOUN
ajam-102	4	5	marketing	marketing	NOUN
ajam-102	4	6	strategies	strategy	NOUN
ajam-102	4	7	implemented	implement	VERB
ajam-102	4	8	by	by	ADP
ajam-102	4	9	garment	garment	NOUN
ajam-102	4	10	-	-	PUNCT
ajam-102	4	11	making	make	VERB
ajam-102	4	12	micro	micro	NOUN
ajam-102	4	13	-	-	NOUN
ajam-102	4	14	enterprises	enterprise	NOUN
ajam-102	4	15	in	in	ADP
ajam-102	4	16	kenya	kenya	PROPN
ajam-102	4	17	esmond	esmond	PROPN
ajam-102	4	18	g.	g.	PROPN
ajam-102	4	19	douglas	douglas	PROPN
ajam-102	4	20	department	department	PROPN
ajam-102	4	21	of	of	ADP
ajam-102	4	22	management	management	NOUN
ajam-102	4	23	studies	study	NOUN
ajam-102	4	24	,	,	PUNCT
ajam-102	4	25	jomo	jomo	PROPN
ajam-102	4	26	kenyatta	kenyatta	PROPN
ajam-102	4	27	university	university	PROPN
ajam-102	4	28	of	of	ADP
ajam-102	4	29	agriculture	agriculture	NOUN
ajam-102	4	30	and	and	CCONJ
ajam-102	4	31	technology	technology	NOUN
ajam-102	4	32	,	,	PUNCT
ajam-102	4	33	kenya	kenya	PROPN
ajam-102	4	34	.	.	PUNCT
ajam-102	5	1	e	e	X
ajam-102	5	2	-	-	NOUN
ajam-102	5	3	mail	mail	NOUN
ajam-102	5	4	:	:	PUNCT
ajam-102	5	5	esmondgd@hotmail.com	esmondgd@hotmail.com	X
ajam-102	5	6	accepted	accept	VERB
ajam-102	5	7	5	5	NUM
ajam-102	5	8	august	august	PROPN
ajam-102	5	9	,	,	PUNCT
ajam-102	5	10	2014	2014	NUM
ajam-102	5	11	fashion	fashion	NOUN
ajam-102	5	12	is	be	AUX
ajam-102	5	13	very	very	ADV
ajam-102	5	14	dynamic	dynamic	ADJ
ajam-102	5	15	and	and	CCONJ
ajam-102	5	16	way	way	NOUN
ajam-102	5	17	of	of	ADP
ajam-102	5	18	life	life	NOUN
ajam-102	5	19	for	for	ADP
ajam-102	5	20	humans	human	NOUN
ajam-102	5	21	in	in	ADP
ajam-102	5	22	many	many	ADJ
ajam-102	5	23	consumer	consumer	NOUN
ajam-102	5	24	products	product	NOUN
ajam-102	5	25	,	,	PUNCT
ajam-102	5	26	clothing	clothing	NOUN
ajam-102	5	27	included	include	VERB
ajam-102	5	28	.	.	PUNCT
ajam-102	6	1	in	in	ADP
ajam-102	6	2	kenya	kenya	PROPN
ajam-102	6	3	,	,	PUNCT
ajam-102	6	4	the	the	DET
ajam-102	6	5	clothing	clothing	NOUN
ajam-102	6	6	industry	industry	NOUN
ajam-102	6	7	is	be	AUX
ajam-102	6	8	characterized	characterize	VERB
ajam-102	6	9	by	by	ADP
ajam-102	6	10	a	a	DET
ajam-102	6	11	dynamic	dynamic	ADJ
ajam-102	6	12	environment	environment	NOUN
ajam-102	6	13	and	and	CCONJ
ajam-102	6	14	intense	intense	ADJ
ajam-102	6	15	competition	competition	NOUN
ajam-102	6	16	caused	cause	VERB
ajam-102	6	17	mainly	mainly	ADV
ajam-102	6	18	by	by	ADP
ajam-102	6	19	enlarged	enlarged	ADJ
ajam-102	6	20	globalization	globalization	NOUN
ajam-102	6	21	,	,	PUNCT
ajam-102	6	22	trade	trade	NOUN
ajam-102	6	23	liberalization	liberalization	NOUN
ajam-102	6	24	and	and	CCONJ
ajam-102	6	25	importation	importation	NOUN
ajam-102	6	26	of	of	ADP
ajam-102	6	27	second	second	ADJ
ajam-102	6	28	-	-	PUNCT
ajam-102	6	29	hand	hand	NOUN
ajam-102	6	30	(	(	PUNCT
ajam-102	6	31	mitumba	mitumba	NOUN
ajam-102	6	32	)	)	PUNCT
ajam-102	6	33	clothes	clothe	NOUN
ajam-102	6	34	.	.	PUNCT
ajam-102	7	1	in	in	ADP
ajam-102	7	2	this	this	DET
ajam-102	7	3	kind	kind	NOUN
ajam-102	7	4	of	of	ADP
ajam-102	7	5	environment	environment	NOUN
ajam-102	7	6	,	,	PUNCT
ajam-102	7	7	it	it	PRON
ajam-102	7	8	is	be	AUX
ajam-102	7	9	becoming	become	VERB
ajam-102	7	10	increasingly	increasingly	ADV
ajam-102	7	11	difficult	difficult	ADJ
ajam-102	7	12	for	for	ADP
ajam-102	7	13	an	an	DET
ajam-102	7	14	enterprise	enterprise	NOUN
ajam-102	7	15	to	to	PART
ajam-102	7	16	maintain	maintain	VERB
ajam-102	7	17	long	long	ADJ
ajam-102	7	18	-	-	PUNCT
ajam-102	7	19	term	term	NOUN
ajam-102	7	20	success	success	NOUN
ajam-102	7	21	.	.	PUNCT
ajam-102	8	1	thus	thus	ADV
ajam-102	8	2	,	,	PUNCT
ajam-102	8	3	the	the	DET
ajam-102	8	4	clothing	clothing	NOUN
ajam-102	8	5	enterprises	enterprise	NOUN
ajam-102	8	6	are	be	AUX
ajam-102	8	7	faced	face	VERB
ajam-102	8	8	with	with	ADP
ajam-102	8	9	challenges	challenge	NOUN
ajam-102	8	10	that	that	PRON
ajam-102	8	11	demand	demand	VERB
ajam-102	8	12	them	they	PRON
ajam-102	8	13	to	to	PART
ajam-102	8	14	offer	offer	VERB
ajam-102	8	15	higher	high	ADJ
ajam-102	8	16	value	value	NOUN
ajam-102	8	17	added	add	VERB
ajam-102	8	18	products	product	NOUN
ajam-102	8	19	that	that	PRON
ajam-102	8	20	meet	meet	VERB
ajam-102	8	21	the	the	DET
ajam-102	8	22	demands	demand	NOUN
ajam-102	8	23	of	of	ADP
ajam-102	8	24	the	the	DET
ajam-102	8	25	customers	customer	NOUN
ajam-102	8	26	.	.	PUNCT
ajam-102	9	1	as	as	ADP
ajam-102	9	2	a	a	DET
ajam-102	9	3	solution	solution	NOUN
ajam-102	9	4	,	,	PUNCT
ajam-102	9	5	sound	sound	ADJ
ajam-102	9	6	marketing	marketing	NOUN
ajam-102	9	7	strategies	strategy	NOUN
ajam-102	9	8	are	be	AUX
ajam-102	9	9	critical	critical	ADJ
ajam-102	9	10	to	to	ADP
ajam-102	9	11	the	the	DET
ajam-102	9	12	survival	survival	NOUN
ajam-102	9	13	and	and	CCONJ
ajam-102	9	14	growth	growth	NOUN
ajam-102	9	15	of	of	ADP
ajam-102	9	16	micro	micro	NOUN
ajam-102	9	17	-	-	NOUN
ajam-102	9	18	enterprises	enterprise	NOUN
ajam-102	9	19	in	in	ADP
ajam-102	9	20	the	the	DET
ajam-102	9	21	garment	garment	NOUN
ajam-102	9	22	making	make	VERB
ajam-102	9	23	sector	sector	NOUN
ajam-102	9	24	.	.	PUNCT
ajam-102	10	1	however	however	ADV
ajam-102	10	2	,	,	PUNCT
ajam-102	10	3	there	there	PRON
ajam-102	10	4	is	be	VERB
ajam-102	10	5	limited	limited	ADJ
ajam-102	10	6	research	research	NOUN
ajam-102	10	7	that	that	PRON
ajam-102	10	8	has	have	AUX
ajam-102	10	9	looked	look	VERB
ajam-102	10	10	at	at	ADP
ajam-102	10	11	the	the	DET
ajam-102	10	12	enterprises	enterprise	NOUN
ajam-102	10	13	from	from	ADP
ajam-102	10	14	a	a	DET
ajam-102	10	15	marketing	marketing	NOUN
ajam-102	10	16	strategy	strategy	NOUN
ajam-102	10	17	perspective	perspective	NOUN
ajam-102	10	18	in	in	ADP
ajam-102	10	19	terms	term	NOUN
ajam-102	10	20	of	of	ADP
ajam-102	10	21	the	the	DET
ajam-102	10	22	type	type	NOUN
ajam-102	10	23	of	of	ADP
ajam-102	10	24	marketing	marketing	NOUN
ajam-102	10	25	strategies	strategy	NOUN
ajam-102	10	26	that	that	PRON
ajam-102	10	27	are	be	AUX
ajam-102	10	28	embraced	embrace	VERB
ajam-102	10	29	.	.	PUNCT
ajam-102	11	1	this	this	DET
ajam-102	11	2	paper	paper	NOUN
ajam-102	11	3	aims	aim	VERB
ajam-102	11	4	at	at	ADP
ajam-102	11	5	highlighting	highlight	VERB
ajam-102	11	6	the	the	DET
ajam-102	11	7	various	various	ADJ
ajam-102	11	8	marketing	marketing	NOUN
ajam-102	11	9	strategies	strategy	NOUN
ajam-102	11	10	.	.	PUNCT
ajam-102	12	1	the	the	DET
ajam-102	12	2	study	study	NOUN
ajam-102	12	3	used	use	VERB
ajam-102	12	4	ex	ex	NOUN
ajam-102	12	5	-	-	ADJ
ajam-102	12	6	post	post	ADJ
ajam-102	12	7	facto	facto	X
ajam-102	12	8	research	research	NOUN
ajam-102	12	9	design	design	NOUN
ajam-102	12	10	targeting	target	VERB
ajam-102	12	11	garment	garment	NOUN
ajam-102	12	12	-	-	PUNCT
ajam-102	12	13	making	make	VERB
ajam-102	12	14	micro	micro	NOUN
ajam-102	12	15	-	-	NOUN
ajam-102	12	16	enterprises	enterprise	NOUN
ajam-102	12	17	with	with	ADP
ajam-102	12	18	less	less	ADJ
ajam-102	12	19	than	than	ADP
ajam-102	12	20	ten	ten	NUM
ajam-102	12	21	employees	employee	NOUN
ajam-102	12	22	in	in	ADP
ajam-102	12	23	nakuru	nakuru	PROPN
ajam-102	12	24	town	town	NOUN
ajam-102	12	25	.	.	PUNCT
ajam-102	13	1	the	the	DET
ajam-102	13	2	main	main	ADJ
ajam-102	13	3	data	data	NOUN
ajam-102	13	4	collection	collection	NOUN
ajam-102	13	5	instrument	instrument	NOUN
ajam-102	13	6	was	be	AUX
ajam-102	13	7	a	a	DET
ajam-102	13	8	questionnaire	questionnaire	NOUN
ajam-102	13	9	that	that	PRON
ajam-102	13	10	comprised	comprise	VERB
ajam-102	13	11	closed	closed	ADJ
ajam-102	13	12	and	and	CCONJ
ajam-102	13	13	open	open	ADV
ajam-102	13	14	-	-	PUNCT
ajam-102	13	15	ended	end	VERB
ajam-102	13	16	questions	question	NOUN
ajam-102	13	17	.	.	PUNCT
ajam-102	14	1	principal	principal	ADJ
ajam-102	14	2	component	component	NOUN
ajam-102	14	3	analysis	analysis	NOUN
ajam-102	14	4	and	and	CCONJ
ajam-102	14	5	chi	chi	ADJ
ajam-102	14	6	-	-	PUNCT
ajam-102	14	7	square	square	NOUN
ajam-102	14	8	goodness	goodness	NOUN
ajam-102	14	9	-	-	PUNCT
ajam-102	14	10	of	of	ADP
ajam-102	14	11	-	-	PUNCT
ajam-102	14	12	fit	fit	NOUN
ajam-102	14	13	test	test	NOUN
ajam-102	14	14	(	(	PUNCT
ajam-102	14	15	x	x	SYM
ajam-102	14	16	2	2	X
ajam-102	14	17	)	)	PUNCT
ajam-102	14	18	were	be	AUX
ajam-102	14	19	used	use	VERB
ajam-102	14	20	to	to	PART
ajam-102	14	21	determine	determine	VERB
ajam-102	14	22	the	the	DET
ajam-102	14	23	various	various	ADJ
ajam-102	14	24	marketing	marketing	NOUN
ajam-102	14	25	strategies	strategy	NOUN
ajam-102	14	26	and	and	CCONJ
ajam-102	14	27	test	test	VERB
ajam-102	14	28	the	the	DET
ajam-102	14	29	hypothesis	hypothesis	NOUN
ajam-102	14	30	that	that	SCONJ
ajam-102	14	31	there	there	PRON
ajam-102	14	32	was	be	VERB
ajam-102	14	33	no	no	DET
ajam-102	14	34	variation	variation	NOUN
ajam-102	14	35	in	in	ADP
ajam-102	14	36	the	the	DET
ajam-102	14	37	marketing	marketing	NOUN
ajam-102	14	38	strategies	strategy	NOUN
ajam-102	14	39	implemented	implement	VERB
ajam-102	14	40	by	by	ADP
ajam-102	14	41	garment	garment	NOUN
ajam-102	14	42	-	-	PUNCT
ajam-102	14	43	making	make	VERB
ajam-102	14	44	micro	micro	NOUN
ajam-102	14	45	-	-	NOUN
ajam-102	14	46	enterprises	enterprise	NOUN
ajam-102	14	47	.	.	PUNCT
ajam-102	15	1	eight	eight	NUM
ajam-102	15	2	strategies	strategy	NOUN
ajam-102	15	3	were	be	AUX
ajam-102	15	4	identified	identify	VERB
ajam-102	15	5	as	as	ADP
ajam-102	15	6	being	be	AUX
ajam-102	15	7	implemented	implement	VERB
ajam-102	15	8	by	by	ADP
ajam-102	15	9	garment	garment	NOUN
ajam-102	15	10	-	-	PUNCT
ajam-102	15	11	making	make	VERB
ajam-102	15	12	micro	micro	NOUN
ajam-102	15	13	-	-	NOUN
ajam-102	15	14	enterprises	enterprise	NOUN
ajam-102	15	15	.	.	PUNCT
ajam-102	16	1	based	base	VERB
ajam-102	16	2	on	on	ADP
ajam-102	16	3	the	the	DET
ajam-102	16	4	results	result	NOUN
ajam-102	16	5	of	of	ADP
ajam-102	16	6	this	this	DET
ajam-102	16	7	study	study	NOUN
ajam-102	16	8	,	,	PUNCT
ajam-102	16	9	it	it	PRON
ajam-102	16	10	is	be	AUX
ajam-102	16	11	concluded	conclude	VERB
ajam-102	16	12	that	that	SCONJ
ajam-102	16	13	interactive	interactive	ADJ
ajam-102	16	14	marketing	marketing	NOUN
ajam-102	16	15	is	be	AUX
ajam-102	16	16	the	the	DET
ajam-102	16	17	most	most	ADV
ajam-102	16	18	implemented	implement	VERB
ajam-102	16	19	strategy	strategy	NOUN
ajam-102	16	20	while	while	SCONJ
ajam-102	16	21	e	e	NOUN
ajam-102	16	22	-	-	NOUN
ajam-102	16	23	marketing	marketing	NOUN
ajam-102	16	24	is	be	AUX
ajam-102	16	25	the	the	DET
ajam-102	16	26	least	least	ADJ
ajam-102	16	27	.	.	PUNCT
ajam-102	17	1	however	however	ADV
ajam-102	17	2	,	,	PUNCT
ajam-102	17	3	further	further	ADJ
ajam-102	17	4	research	research	NOUN
ajam-102	17	5	is	be	AUX
ajam-102	17	6	required	require	VERB
ajam-102	17	7	to	to	PART
ajam-102	17	8	explore	explore	VERB
ajam-102	17	9	the	the	DET
ajam-102	17	10	impact	impact	NOUN
ajam-102	17	11	of	of	ADP
ajam-102	17	12	implementing	implement	VERB
ajam-102	17	13	the	the	DET
ajam-102	17	14	various	various	ADJ
ajam-102	17	15	marketing	marketing	NOUN
ajam-102	17	16	strategies	strategy	NOUN
ajam-102	17	17	on	on	ADP
ajam-102	17	18	the	the	DET
ajam-102	17	19	growth	growth	NOUN
ajam-102	17	20	of	of	ADP
ajam-102	17	21	the	the	DET
ajam-102	17	22	enterprises	enterprise	NOUN
ajam-102	17	23	.	.	PUNCT
ajam-102	18	1	key	key	ADJ
ajam-102	18	2	words	word	NOUN
ajam-102	18	3	:	:	PUNCT
ajam-102	18	4	garment	garment	NOUN
ajam-102	18	5	-	-	PUNCT
ajam-102	18	6	making	making	NOUN
ajam-102	18	7	,	,	PUNCT
ajam-102	18	8	micro	micro	ADJ
ajam-102	18	9	and	and	CCONJ
ajam-102	18	10	small	small	ADJ
ajam-102	18	11	enterprises	enterprise	NOUN
ajam-102	18	12	,	,	PUNCT
ajam-102	18	13	marketing	marketing	NOUN
ajam-102	18	14	strategies	strategy	NOUN
ajam-102	18	15	.	.	PUNCT
ajam-102	19	1	introduction	introduction	NOUN
ajam-102	19	2	to	to	PART
ajam-102	19	3	survive	survive	VERB
ajam-102	19	4	and	and	CCONJ
ajam-102	19	5	out	out	ADP
ajam-102	19	6	of	of	ADP
ajam-102	19	7	necessity	necessity	NOUN
ajam-102	19	8	,	,	PUNCT
ajam-102	19	9	many	many	ADJ
ajam-102	19	10	people	people	NOUN
ajam-102	19	11	engage	engage	VERB
ajam-102	19	12	in	in	ADP
ajam-102	19	13	entrepreneurial	entrepreneurial	ADJ
ajam-102	19	14	activities	activity	NOUN
ajam-102	19	15	such	such	ADJ
ajam-102	19	16	as	as	ADP
ajam-102	19	17	garment	garment	NOUN
ajam-102	19	18	-	-	PUNCT
ajam-102	19	19	making	making	NOUN
ajam-102	19	20	as	as	ADP
ajam-102	19	21	micro	micro	ADJ
ajam-102	19	22	enterprises	enterprise	NOUN
ajam-102	19	23	.	.	PUNCT
ajam-102	20	1	these	these	DET
ajam-102	20	2	enterprises	enterprise	NOUN
ajam-102	20	3	are	be	AUX
ajam-102	20	4	aimed	aim	VERB
ajam-102	20	5	at	at	ADP
ajam-102	20	6	providing	provide	VERB
ajam-102	20	7	specific	specific	ADJ
ajam-102	20	8	goods	good	NOUN
ajam-102	20	9	and	and	CCONJ
ajam-102	20	10	services	service	NOUN
ajam-102	20	11	to	to	ADP
ajam-102	20	12	targeted	target	VERB
ajam-102	20	13	apparel	apparel	NOUN
ajam-102	20	14	consumers	consumer	NOUN
ajam-102	20	15	.	.	PUNCT
ajam-102	21	1	according	accord	VERB
ajam-102	21	2	to	to	ADP
ajam-102	21	3	mulu	mulu	NOUN
ajam-102	21	4	-	-	PUNCT
ajam-102	21	5	mutuku	mutuku	PROPN
ajam-102	21	6	et	et	NOUN
ajam-102	21	7	al	al	PROPN
ajam-102	21	8	.	.	PROPN
ajam-102	22	1	(	(	PUNCT
ajam-102	22	2	2004	2004	NUM
ajam-102	22	3	)	)	PUNCT
ajam-102	22	4	,	,	PUNCT
ajam-102	22	5	many	many	ADJ
ajam-102	22	6	manufacturing	manufacture	VERB
ajam-102	22	7	micro	micro	NOUN
ajam-102	22	8	-	-	NOUN
ajam-102	22	9	enterprises	enterprise	NOUN
ajam-102	22	10	in	in	ADP
ajam-102	22	11	nakuru	nakuru	PROPN
ajam-102	22	12	have	have	AUX
ajam-102	22	13	generally	generally	ADV
ajam-102	22	14	stagnated	stagnate	VERB
ajam-102	22	15	in	in	ADP
ajam-102	22	16	terms	term	NOUN
ajam-102	22	17	of	of	ADP
ajam-102	22	18	growth	growth	NOUN
ajam-102	22	19	mainly	mainly	ADV
ajam-102	22	20	due	due	ADP
ajam-102	22	21	to	to	ADP
ajam-102	22	22	competition	competition	NOUN
ajam-102	22	23	.	.	PUNCT
ajam-102	23	1	this	this	PRON
ajam-102	23	2	is	be	AUX
ajam-102	23	3	witnessed	witness	VERB
ajam-102	23	4	especially	especially	ADV
ajam-102	23	5	in	in	ADP
ajam-102	23	6	the	the	DET
ajam-102	23	7	garment	garment	NOUN
ajam-102	23	8	making	make	VERB
ajam-102	23	9	sector	sector	NOUN
ajam-102	23	10	that	that	PRON
ajam-102	23	11	is	be	AUX
ajam-102	23	12	characterized	characterize	VERB
ajam-102	23	13	by	by	ADP
ajam-102	23	14	a	a	DET
ajam-102	23	15	variety	variety	NOUN
ajam-102	23	16	of	of	ADP
ajam-102	23	17	substitutes	substitute	NOUN
ajam-102	23	18	and	and	CCONJ
ajam-102	23	19	free	free	ADJ
ajam-102	23	20	entry	entry	NOUN
ajam-102	23	21	and	and	CCONJ
ajam-102	23	22	exit	exit	NOUN
ajam-102	23	23	into	into	ADP
ajam-102	23	24	business.in	business.in	ADP
ajam-102	23	25	such	such	DET
ajam-102	23	26	a	a	DET
ajam-102	23	27	situation	situation	NOUN
ajam-102	23	28	,	,	PUNCT
ajam-102	23	29	marketing	marketing	NOUN
ajam-102	23	30	esmond	esmond	NOUN
ajam-102	23	31	171	171	NUM
ajam-102	23	32	is	be	AUX
ajam-102	23	33	a	a	DET
ajam-102	23	34	major	major	ADJ
ajam-102	23	35	issue	issue	NOUN
ajam-102	23	36	that	that	PRON
ajam-102	23	37	needs	need	VERB
ajam-102	23	38	to	to	PART
ajam-102	23	39	be	be	AUX
ajam-102	23	40	addressed	address	VERB
ajam-102	23	41	if	if	SCONJ
ajam-102	23	42	the	the	DET
ajam-102	23	43	micro	micro	ADJ
ajam-102	23	44	enterprises	enterprise	NOUN
ajam-102	23	45	are	be	AUX
ajam-102	23	46	to	to	PART
ajam-102	23	47	survive	survive	VERB
ajam-102	23	48	(	(	PUNCT
ajam-102	23	49	ngoze	ngoze	NOUN
ajam-102	23	50	,	,	PUNCT
ajam-102	23	51	2006	2006	NUM
ajam-102	23	52	)	)	PUNCT
ajam-102	23	53	.	.	PUNCT
ajam-102	24	1	the	the	DET
ajam-102	24	2	garmentmaking	garmentmake	VERB
ajam-102	24	3	entrepreneurs	entrepreneur	NOUN
ajam-102	24	4	must	must	AUX
ajam-102	24	5	thus	thus	ADV
ajam-102	24	6	adopt	adopt	VERB
ajam-102	24	7	marketing	marketing	NOUN
ajam-102	24	8	strategies	strategy	NOUN
ajam-102	24	9	that	that	PRON
ajam-102	24	10	will	will	AUX
ajam-102	24	11	make	make	VERB
ajam-102	24	12	them	they	PRON
ajam-102	24	13	achieve	achieve	VERB
ajam-102	24	14	a	a	DET
ajam-102	24	15	competitive	competitive	ADJ
ajam-102	24	16	advantage	advantage	NOUN
ajam-102	24	17	and	and	CCONJ
ajam-102	24	18	enable	enable	VERB
ajam-102	24	19	them	they	PRON
ajam-102	24	20	remain	remain	VERB
ajam-102	24	21	relevant	relevant	ADJ
ajam-102	24	22	in	in	ADP
ajam-102	24	23	the	the	DET
ajam-102	24	24	market	market	NOUN
ajam-102	24	25	place	place	NOUN
ajam-102	24	26	.	.	PUNCT
ajam-102	25	1	stokes	stoke	NOUN
ajam-102	25	2	and	and	CCONJ
ajam-102	25	3	wendy	wendy	PROPN
ajam-102	25	4	(	(	PUNCT
ajam-102	25	5	2008	2008	NUM
ajam-102	25	6	)	)	PUNCT
ajam-102	25	7	argue	argue	VERB
ajam-102	25	8	that	that	SCONJ
ajam-102	25	9	marketing	marketing	NOUN
ajam-102	25	10	plays	play	VERB
ajam-102	25	11	an	an	DET
ajam-102	25	12	essential	essential	ADJ
ajam-102	25	13	role	role	NOUN
ajam-102	25	14	in	in	ADP
ajam-102	25	15	micro	micro	NOUN
ajam-102	25	16	-	-	NOUN
ajam-102	25	17	enterprises	enterprise	NOUN
ajam-102	25	18	’	'	PUNCT
ajam-102	25	19	growth	growth	NOUN
ajam-102	25	20	.	.	PUNCT
ajam-102	26	1	this	this	PRON
ajam-102	26	2	is	be	AUX
ajam-102	26	3	mainly	mainly	ADV
ajam-102	26	4	because	because	SCONJ
ajam-102	26	5	a	a	DET
ajam-102	26	6	marketing	marketing	NOUN
ajam-102	26	7	strategy	strategy	NOUN
ajam-102	26	8	aids	aid	NOUN
ajam-102	26	9	in	in	ADP
ajam-102	26	10	identifying	identify	VERB
ajam-102	26	11	customers	customer	NOUN
ajam-102	26	12	who	who	PRON
ajam-102	26	13	the	the	DET
ajam-102	26	14	business	business	NOUN
ajam-102	26	15	can	can	AUX
ajam-102	26	16	competitively	competitively	ADV
ajam-102	26	17	serve	serve	VERB
ajam-102	26	18	,	,	PUNCT
ajam-102	26	19	and	and	CCONJ
ajam-102	26	20	tailoring	tailor	VERB
ajam-102	26	21	product	product	NOUN
ajam-102	26	22	offerings	offering	NOUN
ajam-102	26	23	,	,	PUNCT
ajam-102	26	24	prices	price	NOUN
ajam-102	26	25	,	,	PUNCT
ajam-102	26	26	distribution	distribution	NOUN
ajam-102	26	27	,	,	PUNCT
ajam-102	26	28	promotional	promotional	ADJ
ajam-102	26	29	efforts	effort	NOUN
ajam-102	26	30	,	,	PUNCT
ajam-102	26	31	and	and	CCONJ
ajam-102	26	32	services	service	NOUN
ajam-102	26	33	towards	towards	ADP
ajam-102	26	34	those	those	DET
ajam-102	26	35	customers	customer	NOUN
ajam-102	26	36	.	.	PUNCT
ajam-102	27	1	in	in	ADP
ajam-102	27	2	addition	addition	NOUN
ajam-102	27	3	,	,	PUNCT
ajam-102	27	4	a	a	DET
ajam-102	27	5	sound	sound	NOUN
ajam-102	27	6	strategy	strategy	NOUN
ajam-102	27	7	enables	enable	VERB
ajam-102	27	8	an	an	DET
ajam-102	27	9	enterprise	enterprise	NOUN
ajam-102	27	10	to	to	PART
ajam-102	27	11	develop	develop	VERB
ajam-102	27	12	longrange	longrange	ADJ
ajam-102	27	13	plans	plan	NOUN
ajam-102	27	14	which	which	PRON
ajam-102	27	15	ensure	ensure	VERB
ajam-102	27	16	survival	survival	NOUN
ajam-102	27	17	,	,	PUNCT
ajam-102	27	18	profitability	profitability	NOUN
ajam-102	27	19	,	,	PUNCT
ajam-102	27	20	growth	growth	NOUN
ajam-102	27	21	,	,	PUNCT
ajam-102	27	22	and	and	CCONJ
ajam-102	27	23	perpetuity	perpetuity	NOUN
ajam-102	27	24	(	(	PUNCT
ajam-102	27	25	schiffman	schiffman	NOUN
ajam-102	27	26	and	and	CCONJ
ajam-102	27	27	kanuk	kanuk	PROPN
ajam-102	27	28	,	,	PUNCT
ajam-102	27	29	1992	1992	NUM
ajam-102	27	30	;	;	PUNCT
ajam-102	27	31	cohen	cohen	PROPN
ajam-102	27	32	,	,	PUNCT
ajam-102	27	33	2000	2000	NUM
ajam-102	27	34	;	;	PUNCT
ajam-102	27	35	fifield	fifield	NOUN
ajam-102	27	36	,	,	PUNCT
ajam-102	27	37	1992	1992	NUM
ajam-102	27	38	)	)	PUNCT
ajam-102	27	39	.	.	PUNCT
ajam-102	28	1	though	though	SCONJ
ajam-102	28	2	the	the	DET
ajam-102	28	3	textile	textile	NOUN
ajam-102	28	4	and	and	CCONJ
ajam-102	28	5	clothing	clothing	NOUN
ajam-102	28	6	sector	sector	NOUN
ajam-102	28	7	is	be	AUX
ajam-102	28	8	a	a	DET
ajam-102	28	9	main	main	ADJ
ajam-102	28	10	focus	focus	NOUN
ajam-102	28	11	for	for	ADP
ajam-102	28	12	investment	investment	NOUN
ajam-102	28	13	and	and	CCONJ
ajam-102	28	14	principal	principal	NOUN
ajam-102	28	15	in	in	ADP
ajam-102	28	16	the	the	DET
ajam-102	28	17	development	development	NOUN
ajam-102	28	18	and	and	CCONJ
ajam-102	28	19	growth	growth	NOUN
ajam-102	28	20	of	of	ADP
ajam-102	28	21	a	a	DET
ajam-102	28	22	country	country	NOUN
ajam-102	28	23	(	(	PUNCT
ajam-102	28	24	ikiara	ikiara	PROPN
ajam-102	28	25	and	and	CCONJ
ajam-102	28	26	ndirangu	ndirangu	NOUN
ajam-102	28	27	,	,	PUNCT
ajam-102	28	28	2002	2002	NUM
ajam-102	28	29	)	)	PUNCT
ajam-102	28	30	,	,	PUNCT
ajam-102	28	31	marketing	marketing	NOUN
ajam-102	28	32	at	at	ADP
ajam-102	28	33	the	the	DET
ajam-102	28	34	micro	micro	ADJ
ajam-102	28	35	level	level	NOUN
ajam-102	28	36	in	in	ADP
ajam-102	28	37	kenya	kenya	PROPN
ajam-102	28	38	has	have	AUX
ajam-102	28	39	not	not	PART
ajam-102	28	40	received	receive	VERB
ajam-102	28	41	much	much	ADJ
ajam-102	28	42	attention	attention	NOUN
ajam-102	28	43	from	from	ADP
ajam-102	28	44	researchers	researcher	NOUN
ajam-102	28	45	.	.	PUNCT
ajam-102	29	1	the	the	DET
ajam-102	29	2	sector	sector	NOUN
ajam-102	29	3	is	be	AUX
ajam-102	29	4	characterized	characterize	VERB
ajam-102	29	5	by	by	ADP
ajam-102	29	6	a	a	DET
ajam-102	29	7	dynamic	dynamic	ADJ
ajam-102	29	8	environment	environment	NOUN
ajam-102	29	9	and	and	CCONJ
ajam-102	29	10	intense	intense	ADJ
ajam-102	29	11	competition	competition	NOUN
ajam-102	29	12	caused	cause	VERB
ajam-102	29	13	mainly	mainly	ADV
ajam-102	29	14	by	by	ADP
ajam-102	29	15	globalization	globalization	NOUN
ajam-102	29	16	,	,	PUNCT
ajam-102	29	17	trade	trade	NOUN
ajam-102	29	18	liberalization	liberalization	NOUN
ajam-102	29	19	,	,	PUNCT
ajam-102	29	20	importation	importation	NOUN
ajam-102	29	21	of	of	ADP
ajam-102	29	22	the	the	DET
ajam-102	29	23	second	second	ADJ
ajam-102	29	24	-	-	PUNCT
ajam-102	29	25	hand	hand	NOUN
ajam-102	29	26	(	(	PUNCT
ajam-102	29	27	mitumba	mitumba	NOUN
ajam-102	29	28	)	)	PUNCT
ajam-102	29	29	clothes	clothe	NOUN
ajam-102	29	30	and	and	CCONJ
ajam-102	29	31	imported	import	VERB
ajam-102	29	32	new	new	ADJ
ajam-102	29	33	clothing	clothing	NOUN
ajam-102	29	34	(	(	PUNCT
ajam-102	29	35	kinyanjui	kinyanjui	NOUN
ajam-102	29	36	and	and	CCONJ
ajam-102	29	37	mccomick	mccomick	PROPN
ajam-102	29	38	,	,	PUNCT
ajam-102	29	39	2002	2002	NUM
ajam-102	29	40	;	;	PUNCT
ajam-102	29	41	malinowskaolszowy	malinowskaolszowy	NOUN
ajam-102	29	42	,	,	PUNCT
ajam-102	29	43	2005	2005	NUM
ajam-102	29	44	;	;	PUNCT
ajam-102	29	45	mangieri	mangieri	PROPN
ajam-102	29	46	,	,	PUNCT
ajam-102	29	47	2006	2006	NUM
ajam-102	29	48	)	)	PUNCT
ajam-102	29	49	.	.	PUNCT
ajam-102	30	1	in	in	ADP
ajam-102	30	2	addition	addition	NOUN
ajam-102	30	3	to	to	ADP
ajam-102	30	4	the	the	DET
ajam-102	30	5	above	above	ADJ
ajam-102	30	6	aspects	aspect	NOUN
ajam-102	30	7	,	,	PUNCT
ajam-102	30	8	there	there	PRON
ajam-102	30	9	is	be	VERB
ajam-102	30	10	low	low	ADJ
ajam-102	30	11	demand	demand	NOUN
ajam-102	30	12	for	for	ADP
ajam-102	30	13	locally	locally	ADV
ajam-102	30	14	designed	design	VERB
ajam-102	30	15	clothing	clothing	NOUN
ajam-102	30	16	(	(	PUNCT
ajam-102	30	17	elung’ata	elung’ata	PROPN
ajam-102	30	18	,	,	PUNCT
ajam-102	30	19	2003	2003	NUM
ajam-102	30	20	)	)	PUNCT
ajam-102	30	21	.	.	PUNCT
ajam-102	31	1	thus	thus	ADV
ajam-102	31	2	,	,	PUNCT
ajam-102	31	3	garment	garment	NOUN
ajam-102	31	4	making	make	VERB
ajam-102	31	5	microenterprises	microenterprise	NOUN
ajam-102	31	6	in	in	ADP
ajam-102	31	7	kenya	kenya	PROPN
ajam-102	31	8	have	have	VERB
ajam-102	31	9	the	the	DET
ajam-102	31	10	challenge	challenge	NOUN
ajam-102	31	11	to	to	PART
ajam-102	31	12	adopt	adopt	VERB
ajam-102	31	13	marketing	marketing	NOUN
ajam-102	31	14	strategies	strategy	NOUN
ajam-102	31	15	that	that	PRON
ajam-102	31	16	will	will	AUX
ajam-102	31	17	enable	enable	VERB
ajam-102	31	18	them	they	PRON
ajam-102	31	19	to	to	PART
ajam-102	31	20	be	be	AUX
ajam-102	31	21	more	more	ADV
ajam-102	31	22	competitive	competitive	ADJ
ajam-102	31	23	as	as	ADV
ajam-102	31	24	well	well	ADV
ajam-102	31	25	as	as	ADP
ajam-102	31	26	face	face	VERB
ajam-102	31	27	the	the	DET
ajam-102	31	28	threats	threat	NOUN
ajam-102	31	29	from	from	ADP
ajam-102	31	30	the	the	DET
ajam-102	31	31	liberalized	liberalized	ADJ
ajam-102	31	32	market	market	NOUN
ajam-102	31	33	(	(	PUNCT
ajam-102	31	34	gakure	gakure	NOUN
ajam-102	31	35	,	,	PUNCT
ajam-102	31	36	2006	2006	NUM
ajam-102	31	37	)	)	PUNCT
ajam-102	31	38	.	.	PUNCT
ajam-102	32	1	ngoze	ngoze	PROPN
ajam-102	32	2	(	(	PUNCT
ajam-102	32	3	2006	2006	NUM
ajam-102	32	4	)	)	PUNCT
ajam-102	32	5	indicates	indicate	VERB
ajam-102	32	6	that	that	SCONJ
ajam-102	32	7	one	one	NUM
ajam-102	32	8	of	of	ADP
ajam-102	32	9	the	the	DET
ajam-102	32	10	major	major	ADJ
ajam-102	32	11	problems	problem	NOUN
ajam-102	32	12	for	for	ADP
ajam-102	32	13	micro	micro	NOUN
ajam-102	32	14	-	-	NOUN
ajam-102	32	15	entrepreneurs	entrepreneur	NOUN
ajam-102	32	16	is	be	AUX
ajam-102	32	17	how	how	SCONJ
ajam-102	32	18	to	to	PART
ajam-102	32	19	market	market	VERB
ajam-102	32	20	their	their	PRON
ajam-102	32	21	products	product	NOUN
ajam-102	32	22	.	.	PUNCT
ajam-102	33	1	there	there	PRON
ajam-102	33	2	is	be	VERB
ajam-102	33	3	limited	limited	ADJ
ajam-102	33	4	research	research	NOUN
ajam-102	33	5	on	on	ADP
ajam-102	33	6	marketing	marketing	NOUN
ajam-102	33	7	strategies	strategy	NOUN
ajam-102	33	8	used	use	VERB
ajam-102	33	9	by	by	ADP
ajam-102	33	10	owners	owner	NOUN
ajam-102	33	11	of	of	ADP
ajam-102	33	12	micro	micro	NOUN
ajam-102	33	13	-	-	NOUN
ajam-102	33	14	enterprises	enterprise	NOUN
ajam-102	33	15	in	in	ADP
ajam-102	33	16	garment	garment	NOUN
ajam-102	33	17	making	making	NOUN
ajam-102	33	18	,	,	PUNCT
ajam-102	33	19	yet	yet	CCONJ
ajam-102	33	20	marketing	marketing	NOUN
ajam-102	33	21	is	be	AUX
ajam-102	33	22	very	very	ADV
ajam-102	33	23	critical	critical	ADJ
ajam-102	33	24	for	for	ADP
ajam-102	33	25	business	business	NOUN
ajam-102	33	26	survival	survival	NOUN
ajam-102	33	27	and	and	CCONJ
ajam-102	33	28	growth	growth	NOUN
ajam-102	33	29	(	(	PUNCT
ajam-102	33	30	björk	björk	PROPN
ajam-102	33	31	et	et	PROPN
ajam-102	33	32	al	al	PROPN
ajam-102	33	33	.	.	PROPN
ajam-102	33	34	,	,	PUNCT
ajam-102	33	35	2004	2004	NUM
ajam-102	33	36	)	)	PUNCT
ajam-102	33	37	.	.	PUNCT
ajam-102	34	1	according	accord	VERB
ajam-102	34	2	to	to	ADP
ajam-102	34	3	li	li	PROPN
ajam-102	34	4	et	et	PROPN
ajam-102	34	5	al	al	PROPN
ajam-102	34	6	.	.	PROPN
ajam-102	35	1	(	(	PUNCT
ajam-102	35	2	2008	2008	NUM
ajam-102	35	3	)	)	PUNCT
ajam-102	35	4	,	,	PUNCT
ajam-102	35	5	microenterprises	microenterprise	NOUN
ajam-102	35	6	and	and	CCONJ
ajam-102	35	7	large	large	ADJ
ajam-102	35	8	enterprises	enterprise	NOUN
ajam-102	35	9	have	have	VERB
ajam-102	35	10	different	different	ADJ
ajam-102	35	11	characteristics	characteristic	NOUN
ajam-102	35	12	or	or	CCONJ
ajam-102	35	13	approaches	approach	NOUN
ajam-102	35	14	to	to	ADP
ajam-102	35	15	marketing	marketing	NOUN
ajam-102	35	16	.	.	PUNCT
ajam-102	36	1	this	this	DET
ajam-102	36	2	study	study	NOUN
ajam-102	36	3	identifies	identify	VERB
ajam-102	36	4	those	those	DET
ajam-102	36	5	approaches	approach	NOUN
ajam-102	36	6	inherent	inherent	ADJ
ajam-102	36	7	in	in	ADP
ajam-102	36	8	the	the	DET
ajam-102	36	9	garment	garment	NOUN
ajam-102	36	10	-	-	PUNCT
ajam-102	36	11	making	make	VERB
ajam-102	36	12	microenterprises	microenterprise	NOUN
ajam-102	36	13	in	in	ADP
ajam-102	36	14	order	order	NOUN
ajam-102	36	15	to	to	PART
ajam-102	36	16	gain	gain	VERB
ajam-102	36	17	an	an	DET
ajam-102	36	18	understanding	understanding	NOUN
ajam-102	36	19	of	of	ADP
ajam-102	36	20	those	those	DET
ajam-102	36	21	strategies	strategy	NOUN
ajam-102	36	22	that	that	PRON
ajam-102	36	23	are	be	AUX
ajam-102	36	24	commonly	commonly	ADV
ajam-102	36	25	used	use	VERB
ajam-102	36	26	.	.	PUNCT
ajam-102	37	1	this	this	PRON
ajam-102	37	2	will	will	AUX
ajam-102	37	3	help	help	VERB
ajam-102	37	4	entrepreneurs	entrepreneur	NOUN
ajam-102	37	5	in	in	ADP
ajam-102	37	6	choosing	choose	VERB
ajam-102	37	7	the	the	DET
ajam-102	37	8	strategy	strategy	NOUN
ajam-102	37	9	to	to	PART
ajam-102	37	10	use	use	VERB
ajam-102	37	11	as	as	ADV
ajam-102	37	12	well	well	ADV
ajam-102	37	13	as	as	ADP
ajam-102	37	14	provide	provide	VERB
ajam-102	37	15	potential	potential	ADJ
ajam-102	37	16	entrepreneurs	entrepreneur	NOUN
ajam-102	37	17	with	with	ADP
ajam-102	37	18	information	information	NOUN
ajam-102	37	19	on	on	ADP
ajam-102	37	20	what	what	PRON
ajam-102	37	21	is	be	AUX
ajam-102	37	22	being	be	AUX
ajam-102	37	23	practiced	practice	VERB
ajam-102	37	24	.	.	PUNCT
ajam-102	38	1	with	with	ADP
ajam-102	38	2	this	this	DET
ajam-102	38	3	information	information	NOUN
ajam-102	38	4	,	,	PUNCT
ajam-102	38	5	an	an	DET
ajam-102	38	6	entrepreneur	entrepreneur	NOUN
ajam-102	38	7	will	will	AUX
ajam-102	38	8	devise	devise	VERB
ajam-102	38	9	creative	creative	ADJ
ajam-102	38	10	and	and	CCONJ
ajam-102	38	11	innovative	innovative	ADJ
ajam-102	38	12	ways	way	NOUN
ajam-102	38	13	of	of	ADP
ajam-102	38	14	being	be	AUX
ajam-102	38	15	unique	unique	ADJ
ajam-102	38	16	as	as	ADV
ajam-102	38	17	well	well	ADV
ajam-102	38	18	as	as	ADP
ajam-102	38	19	being	be	AUX
ajam-102	38	20	competitive	competitive	ADJ
ajam-102	38	21	.	.	PUNCT
ajam-102	39	1	it	it	PRON
ajam-102	39	2	was	be	AUX
ajam-102	39	3	hypothesized	hypothesize	VERB
ajam-102	39	4	that	that	SCONJ
ajam-102	39	5	there	there	PRON
ajam-102	39	6	was	be	VERB
ajam-102	39	7	no	no	DET
ajam-102	39	8	variation	variation	NOUN
ajam-102	39	9	in	in	ADP
ajam-102	39	10	the	the	DET
ajam-102	39	11	marketing	marketing	NOUN
ajam-102	39	12	strategies	strategy	NOUN
ajam-102	39	13	undertaken	undertake	VERB
ajam-102	39	14	by	by	ADP
ajam-102	39	15	various	various	ADJ
ajam-102	39	16	garment	garment	NOUN
ajam-102	39	17	-	-	PUNCT
ajam-102	39	18	making	make	VERB
ajam-102	39	19	micro	micro	NOUN
ajam-102	39	20	-	-	NOUN
ajam-102	39	21	enterprises	enterprise	NOUN
ajam-102	39	22	in	in	ADP
ajam-102	39	23	nakuru	nakuru	PROPN
ajam-102	39	24	town	town	NOUN
ajam-102	39	25	.	.	PUNCT
ajam-102	40	1	methodology	methodology	NOUN
ajam-102	40	2	based	base	VERB
ajam-102	40	3	on	on	ADP
ajam-102	40	4	a	a	DET
ajam-102	40	5	total	total	ADJ
ajam-102	40	6	target	target	NOUN
ajam-102	40	7	population	population	NOUN
ajam-102	40	8	of	of	ADP
ajam-102	40	9	385	385	NUM
ajam-102	40	10	micro	micro	NOUN
ajam-102	40	11	-	-	NOUN
ajam-102	40	12	enterprises	enterprise	NOUN
ajam-102	40	13	dealing	deal	VERB
ajam-102	40	14	with	with	ADP
ajam-102	40	15	garment	garment	NOUN
ajam-102	40	16	-	-	PUNCT
ajam-102	40	17	making	making	NOUN
ajam-102	40	18	in	in	ADP
ajam-102	40	19	nakuru	nakuru	PROPN
ajam-102	40	20	municipality	municipality	NOUN
ajam-102	40	21	,	,	PUNCT
ajam-102	40	22	confidence	confidence	NOUN
ajam-102	40	23	level	level	NOUN
ajam-102	40	24	of	of	ADP
ajam-102	40	25	0.05	0.05	NUM
ajam-102	40	26	and	and	CCONJ
ajam-102	40	27	confidence	confidence	NOUN
ajam-102	40	28	interval	interval	NOUN
ajam-102	40	29	of	of	ADP
ajam-102	40	30	3	3	NUM
ajam-102	40	31	,	,	PUNCT
ajam-102	40	32	a	a	DET
ajam-102	40	33	sample	sample	NOUN
ajam-102	40	34	of	of	ADP
ajam-102	40	35	295	295	NUM
ajam-102	40	36	respondents	respondent	NOUN
ajam-102	40	37	was	be	AUX
ajam-102	40	38	used	use	VERB
ajam-102	40	39	for	for	ADP
ajam-102	40	40	the	the	DET
ajam-102	40	41	survey	survey	NOUN
ajam-102	40	42	.	.	PUNCT
ajam-102	41	1	the	the	DET
ajam-102	41	2	sample	sample	NOUN
ajam-102	41	3	was	be	AUX
ajam-102	41	4	selected	select	VERB
ajam-102	41	5	using	use	VERB
ajam-102	41	6	a	a	DET
ajam-102	41	7	table	table	NOUN
ajam-102	41	8	of	of	ADP
ajam-102	41	9	random	random	ADJ
ajam-102	41	10	numbers	number	NOUN
ajam-102	41	11	.	.	PUNCT
ajam-102	42	1	in	in	ADP
ajam-102	42	2	addition	addition	NOUN
ajam-102	42	3	,	,	PUNCT
ajam-102	42	4	40	40	NUM
ajam-102	42	5	respondents	respondent	NOUN
ajam-102	42	6	participated	participate	VERB
ajam-102	42	7	in	in	ADP
ajam-102	42	8	the	the	DET
ajam-102	42	9	interviews	interview	NOUN
ajam-102	42	10	(	(	PUNCT
ajam-102	42	11	10	10	NUM
ajam-102	42	12	%	%	NOUN
ajam-102	42	13	of	of	ADP
ajam-102	42	14	total	total	ADJ
ajam-102	42	15	target	target	NOUN
ajam-102	42	16	population	population	NOUN
ajam-102	42	17	)	)	PUNCT
ajam-102	42	18	.	.	PUNCT
ajam-102	43	1	the	the	DET
ajam-102	43	2	primary	primary	ADJ
ajam-102	43	3	method	method	NOUN
ajam-102	43	4	used	use	VERB
ajam-102	43	5	for	for	ADP
ajam-102	43	6	data	datum	NOUN
ajam-102	43	7	collection	collection	NOUN
ajam-102	43	8	was	be	AUX
ajam-102	43	9	a	a	DET
ajam-102	43	10	questionnaire	questionnaire	NOUN
ajam-102	43	11	that	that	PRON
ajam-102	43	12	comprised	comprise	VERB
ajam-102	43	13	27	27	NUM
ajam-102	43	14	items	item	NOUN
ajam-102	43	15	on	on	ADP
ajam-102	43	16	a	a	DET
ajam-102	43	17	5	5	NUM
ajam-102	43	18	-	-	PUNCT
ajam-102	43	19	point	point	NOUN
ajam-102	43	20	likert	likert	ADJ
ajam-102	43	21	scale	scale	NOUN
ajam-102	43	22	ranging	range	VERB
ajam-102	43	23	from	from	ADP
ajam-102	43	24	“	"	PUNCT
ajam-102	43	25	all	all	DET
ajam-102	43	26	the	the	DET
ajam-102	43	27	time	time	NOUN
ajam-102	43	28	”	"	PUNCT
ajam-102	43	29	to	to	PART
ajam-102	43	30	“	"	PUNCT
ajam-102	43	31	never	never	ADV
ajam-102	43	32	”	"	PUNCT
ajam-102	43	33	in	in	ADP
ajam-102	43	34	relation	relation	NOUN
ajam-102	43	35	to	to	ADP
ajam-102	43	36	the	the	DET
ajam-102	43	37	types	type	NOUN
ajam-102	43	38	of	of	ADP
ajam-102	43	39	marketing	marketing	NOUN
ajam-102	43	40	strategies	strategy	NOUN
ajam-102	43	41	that	that	PRON
ajam-102	43	42	were	be	AUX
ajam-102	43	43	adopted	adopt	VERB
ajam-102	43	44	.	.	PUNCT
ajam-102	44	1	according	accord	VERB
ajam-102	44	2	to	to	ADP
ajam-102	44	3	mugenda	mugenda	ADJ
ajam-102	44	4	and	and	CCONJ
ajam-102	44	5	mugenda	mugenda	ADJ
ajam-102	44	6	(	(	PUNCT
ajam-102	44	7	1999	1999	NUM
ajam-102	44	8	)	)	PUNCT
ajam-102	44	9	,	,	PUNCT
ajam-102	44	10	a	a	DET
ajam-102	44	11	sample	sample	NOUN
ajam-102	44	12	size	size	NOUN
ajam-102	44	13	of	of	ADP
ajam-102	44	14	1	1	NUM
ajam-102	44	15	to	to	PART
ajam-102	44	16	10	10	NUM
ajam-102	44	17	%	%	NOUN
ajam-102	44	18	of	of	ADP
ajam-102	44	19	the	the	DET
ajam-102	44	20	population	population	NOUN
ajam-102	44	21	may	may	AUX
ajam-102	44	22	be	be	AUX
ajam-102	44	23	selected	select	VERB
ajam-102	44	24	for	for	ADP
ajam-102	44	25	the	the	DET
ajam-102	44	26	purpose	purpose	NOUN
ajam-102	44	27	of	of	ADP
ajam-102	44	28	pretesting	preteste	VERB
ajam-102	44	29	the	the	DET
ajam-102	44	30	research	research	NOUN
ajam-102	44	31	instrument	instrument	NOUN
ajam-102	44	32	.	.	PUNCT
ajam-102	45	1	a	a	DET
ajam-102	45	2	sample	sample	NOUN
ajam-102	45	3	of	of	ADP
ajam-102	45	4	30	30	NUM
ajam-102	45	5	respondents	respondent	NOUN
ajam-102	45	6	was	be	AUX
ajam-102	45	7	thus	thus	ADV
ajam-102	45	8	used	use	VERB
ajam-102	45	9	for	for	ADP
ajam-102	45	10	the	the	DET
ajam-102	45	11	survey	survey	NOUN
ajam-102	45	12	while	while	SCONJ
ajam-102	45	13	10	10	NUM
ajam-102	45	14	respondents	respondent	NOUN
ajam-102	45	15	were	be	AUX
ajam-102	45	16	used	use	VERB
ajam-102	45	17	for	for	ADP
ajam-102	45	18	the	the	DET
ajam-102	45	19	interview	interview	NOUN
ajam-102	45	20	to	to	PART
ajam-102	45	21	ascertain	ascertain	VERB
ajam-102	45	22	the	the	DET
ajam-102	45	23	reliability	reliability	NOUN
ajam-102	45	24	of	of	ADP
ajam-102	45	25	the	the	DET
ajam-102	45	26	research	research	NOUN
ajam-102	45	27	instrument	instrument	NOUN
ajam-102	45	28	.	.	PUNCT
ajam-102	46	1	cronbach	cronbach	PROPN
ajam-102	46	2	’s	’s	PART
ajam-102	46	3	alpha	alpha	ADJ
ajam-102	46	4	coefficient	coefficient	NOUN
ajam-102	46	5	was	be	AUX
ajam-102	46	6	used	use	VERB
ajam-102	46	7	to	to	PART
ajam-102	46	8	test	test	VERB
ajam-102	46	9	the	the	DET
ajam-102	46	10	reliability	reliability	NOUN
ajam-102	46	11	of	of	ADP
ajam-102	46	12	the	the	DET
ajam-102	46	13	data	data	NOUN
ajam-102	46	14	collection	collection	NOUN
ajam-102	46	15	instrument	instrument	NOUN
ajam-102	46	16	since	since	SCONJ
ajam-102	46	17	it	it	PRON
ajam-102	46	18	required	require	VERB
ajam-102	46	19	only	only	ADV
ajam-102	46	20	a	a	DET
ajam-102	46	21	single	single	ADJ
ajam-102	46	22	administration	administration	NOUN
ajam-102	46	23	to	to	PART
ajam-102	46	24	provide	provide	VERB
ajam-102	46	25	unique	unique	ADJ
ajam-102	46	26	estimate	estimate	NOUN
ajam-102	46	27	of	of	ADP
ajam-102	46	28	the	the	DET
ajam-102	46	29	reliability	reliability	NOUN
ajam-102	46	30	for	for	ADP
ajam-102	46	31	the	the	DET
ajam-102	46	32	given	give	VERB
ajam-102	46	33	test	test	NOUN
ajam-102	46	34	.	.	PUNCT
ajam-102	47	1	it	it	PRON
ajam-102	47	2	also	also	ADV
ajam-102	47	3	gave	give	VERB
ajam-102	47	4	the	the	DET
ajam-102	47	5	average	average	ADJ
ajam-102	47	6	value	value	NOUN
ajam-102	47	7	of	of	ADP
ajam-102	47	8	the	the	DET
ajam-102	47	9	reliability	reliability	NOUN
ajam-102	47	10	coefficients	coefficient	VERB
ajam-102	47	11	one	one	PRON
ajam-102	47	12	would	would	AUX
ajam-102	47	13	obtain	obtain	VERB
ajam-102	47	14	for	for	ADP
ajam-102	47	15	all	all	DET
ajam-102	47	16	possible	possible	ADJ
ajam-102	47	17	combinations	combination	NOUN
ajam-102	47	18	of	of	ADP
ajam-102	47	19	items	item	NOUN
ajam-102	47	20	when	when	SCONJ
ajam-102	47	21	split	split	VERB
ajam-102	47	22	into	into	ADP
ajam-102	47	23	two	two	NUM
ajam-102	47	24	half	half	ADJ
ajam-102	47	25	-	-	PUNCT
ajam-102	47	26	tests	test	NOUN
ajam-102	47	27	.	.	PUNCT
ajam-102	48	1	the	the	DET
ajam-102	48	2	pre	pre	ADJ
ajam-102	48	3	-	-	ADJ
ajam-102	48	4	tested	test	VERB
ajam-102	48	5	questionnaire	questionnaire	NOUN
ajam-102	48	6	had	have	VERB
ajam-102	48	7	a	a	DET
ajam-102	48	8	reliability	reliability	NOUN
ajam-102	48	9	coefficient	coefficient	NOUN
ajam-102	48	10	of	of	ADP
ajam-102	48	11	.795	.795	NUM
ajam-102	48	12	.	.	PUNCT
ajam-102	49	1	results	result	VERB
ajam-102	49	2	principal	principal	ADJ
ajam-102	49	3	component	component	NOUN
ajam-102	49	4	analysis	analysis	NOUN
ajam-102	49	5	using	use	VERB
ajam-102	49	6	varimax	varimax	ADJ
ajam-102	49	7	rotation	rotation	NOUN
ajam-102	49	8	method	method	NOUN
ajam-102	49	9	was	be	AUX
ajam-102	49	10	used	use	VERB
ajam-102	49	11	to	to	PART
ajam-102	49	12	identify	identify	VERB
ajam-102	49	13	the	the	DET
ajam-102	49	14	factorial	factorial	ADJ
ajam-102	49	15	structure	structure	NOUN
ajam-102	49	16	of	of	ADP
ajam-102	49	17	27	27	NUM
ajam-102	49	18	items	item	NOUN
ajam-102	49	19	and	and	CCONJ
ajam-102	49	20	reduce	reduce	VERB
ajam-102	49	21	them	they	PRON
ajam-102	49	22	to	to	ADP
ajam-102	49	23	smaller	small	ADJ
ajam-102	49	24	number	number	NOUN
ajam-102	49	25	of	of	ADP
ajam-102	49	26	variables	variable	NOUN
ajam-102	49	27	(	(	PUNCT
ajam-102	49	28	strategies	strategy	NOUN
ajam-102	49	29	)	)	PUNCT
ajam-102	49	30	.	.	PUNCT
ajam-102	50	1	the	the	DET
ajam-102	50	2	principal	principal	ADJ
ajam-102	50	3	component	component	NOUN
ajam-102	50	4	analysis	analysis	NOUN
ajam-102	50	5	was	be	AUX
ajam-102	50	6	used	use	VERB
ajam-102	50	7	for	for	ADP
ajam-102	50	8	purposes	purpose	NOUN
ajam-102	50	9	of	of	ADP
ajam-102	50	10	data	datum	NOUN
ajam-102	50	11	reduction	reduction	NOUN
ajam-102	50	12	and	and	CCONJ
ajam-102	50	13	generation	generation	NOUN
ajam-102	50	14	of	of	ADP
ajam-102	50	15	components	component	NOUN
ajam-102	50	16	that	that	PRON
ajam-102	50	17	represented	represent	VERB
ajam-102	50	18	the	the	DET
ajam-102	50	19	strategies	strategy	NOUN
ajam-102	50	20	as	as	ADP
ajam-102	50	21	variables	variable	NOUN
ajam-102	50	22	(	(	PUNCT
ajam-102	50	23	uncorrelated	uncorrelated	ADJ
ajam-102	50	24	)	)	PUNCT
ajam-102	50	25	.	.	PUNCT
ajam-102	51	1	five	five	NUM
ajam-102	51	2	items	item	NOUN
ajam-102	51	3	having	have	VERB
ajam-102	51	4	factor	factor	NOUN
ajam-102	51	5	loadings	loading	NOUN
ajam-102	51	6	less	less	ADJ
ajam-102	51	7	than	than	ADP
ajam-102	51	8	0.5	0.5	NUM
ajam-102	51	9	were	be	AUX
ajam-102	51	10	excluded	exclude	VERB
ajam-102	51	11	from	from	ADP
ajam-102	51	12	further	further	ADJ
ajam-102	51	13	analysis	analysis	NOUN
ajam-102	51	14	.	.	PUNCT
ajam-102	52	1	the	the	DET
ajam-102	52	2	remaining	remain	VERB
ajam-102	52	3	22	22	NUM
ajam-102	52	4	variables	variable	NOUN
ajam-102	52	5	yielded	yield	VERB
ajam-102	52	6	eight	eight	NUM
ajam-102	52	7	strategies	strategy	NOUN
ajam-102	52	8	,	,	PUNCT
ajam-102	52	9	namely	namely	ADV
ajam-102	52	10	;	;	PUNCT
ajam-102	52	11	e	e	X
ajam-102	52	12	-	-	NOUN
ajam-102	52	13	marketing	marketing	NOUN
ajam-102	52	14	;	;	PUNCT
ajam-102	52	15	interactive	interactive	ADJ
ajam-102	52	16	marketing	marketing	NOUN
ajam-102	52	17	;	;	PUNCT
ajam-102	52	18	market	market	NOUN
ajam-102	52	19	penetration	penetration	NOUN
ajam-102	52	20	;	;	PUNCT
ajam-102	52	21	pricing	pricing	NOUN
ajam-102	52	22	;	;	PUNCT
ajam-102	52	23	branding	brand	VERB
ajam-102	52	24	and	and	CCONJ
ajam-102	52	25	cost	cost	NOUN
ajam-102	52	26	reduction	reduction	NOUN
ajam-102	52	27	;	;	PUNCT
ajam-102	52	28	product	product	NOUN
ajam-102	52	29	differentiation	differentiation	NOUN
ajam-102	52	30	;	;	PUNCT
ajam-102	52	31	customer	customer	NOUN
ajam-102	52	32	focus	focus	NOUN
ajam-102	52	33	;	;	PUNCT
ajam-102	52	34	and	and	CCONJ
ajam-102	52	35	product	product	NOUN
ajam-102	52	36	quality	quality	NOUN
ajam-102	52	37	.	.	PUNCT
ajam-102	53	1	these	these	DET
ajam-102	53	2	strategies	strategy	NOUN
ajam-102	53	3	had	have	AUX
ajam-102	53	4	eigenvalues	eigenvalue	VERB
ajam-102	53	5	greater	great	ADJ
ajam-102	53	6	than	than	ADP
ajam-102	53	7	1	1	NUM
ajam-102	53	8	and	and	CCONJ
ajam-102	53	9	the	the	DET
ajam-102	53	10	total	total	ADJ
ajam-102	53	11	variance	variance	NOUN
ajam-102	53	12	accounted	account	VERB
ajam-102	53	13	for	for	ADP
ajam-102	53	14	was	be	AUX
ajam-102	53	15	about	about	ADV
ajam-102	53	16	64	64	NUM
ajam-102	53	17	%	%	NOUN
ajam-102	53	18	.	.	PUNCT
ajam-102	54	1	this	this	PRON
ajam-102	54	2	indicates	indicate	VERB
ajam-102	54	3	there	there	PRON
ajam-102	54	4	are	be	VERB
ajam-102	54	5	the	the	DET
ajam-102	54	6	eight	eight	NUM
ajam-102	54	7	strategies	strategy	NOUN
ajam-102	54	8	are	be	AUX
ajam-102	54	9	associated	associate	VERB
ajam-102	54	10	with	with	ADP
ajam-102	54	11	marketing	marketing	NOUN
ajam-102	54	12	efforts	effort	NOUN
ajam-102	54	13	by	by	ADP
ajam-102	54	14	the	the	DET
ajam-102	54	15	garment	garment	NOUN
ajam-102	54	16	-	-	PUNCT
ajam-102	54	17	making	make	VERB
ajam-102	54	18	micro	micro	NOUN
ajam-102	54	19	-	-	NOUN
ajam-102	54	20	enterprises	enterprise	NOUN
ajam-102	54	21	(	(	PUNCT
ajam-102	54	22	tables	table	NOUN
ajam-102	54	23	1	1	NUM
ajam-102	54	24	and	and	CCONJ
ajam-102	54	25	2	2	NUM
ajam-102	54	26	)	)	PUNCT
ajam-102	54	27	.	.	PUNCT
ajam-102	55	1	interactive	interactive	ADJ
ajam-102	55	2	marketing	marketing	NOUN
ajam-102	55	3	interactive	interactive	ADJ
ajam-102	55	4	marketing	marketing	NOUN
ajam-102	55	5	strategy	strategy	NOUN
ajam-102	55	6	accounted	account	VERB
ajam-102	55	7	for	for	ADP
ajam-102	55	8	about	about	ADV
ajam-102	55	9	8	8	NUM
ajam-102	55	10	%	%	NOUN
ajam-102	55	11	of	of	ADP
ajam-102	55	12	the	the	DET
ajam-102	55	13	variance	variance	NOUN
ajam-102	55	14	with	with	ADP
ajam-102	55	15	a	a	DET
ajam-102	55	16	mean	mean	ADJ
ajam-102	55	17	factor	factor	NOUN
ajam-102	55	18	loading	loading	NOUN
ajam-102	55	19	of	of	ADP
ajam-102	55	20	.685	.685	NUM
ajam-102	55	21	.	.	PUNCT
ajam-102	56	1	majority	majority	NOUN
ajam-102	56	2	of	of	ADP
ajam-102	56	3	the	the	DET
ajam-102	56	4	respondents	respondent	NOUN
ajam-102	56	5	(	(	PUNCT
ajam-102	56	6	66	66	NUM
ajam-102	56	7	%	%	NOUN
ajam-102	56	8	)	)	PUNCT
ajam-102	56	9	indicated	indicate	VERB
ajam-102	56	10	having	having	AUX
ajam-102	56	11	implemented	implement	VERB
ajam-102	56	12	interactive	interactive	ADJ
ajam-102	56	13	marketing	marketing	NOUN
ajam-102	56	14	as	as	ADP
ajam-102	56	15	a	a	DET
ajam-102	56	16	strategy	strategy	NOUN
ajam-102	56	17	.	.	PUNCT
ajam-102	57	1	this	this	PRON
ajam-102	57	2	was	be	AUX
ajam-102	57	3	the	the	DET
ajam-102	57	4	most	most	ADV
ajam-102	57	5	implemented	implement	VERB
ajam-102	57	6	strategy	strategy	NOUN
ajam-102	57	7	and	and	CCONJ
ajam-102	57	8	was	be	AUX
ajam-102	57	9	ranked	rank	VERB
ajam-102	57	10	the	the	DET
ajam-102	57	11	first	first	ADJ
ajam-102	57	12	(	(	PUNCT
ajam-102	57	13	table	table	NOUN
ajam-102	57	14	2	2	NUM
ajam-102	57	15	)	)	PUNCT
ajam-102	57	16	.	.	PUNCT
ajam-102	58	1	these	these	DET
ajam-102	58	2	results	result	NOUN
ajam-102	58	3	are	be	AUX
ajam-102	58	4	consistent	consistent	ADJ
ajam-102	58	5	with	with	ADP
ajam-102	58	6	stokes	stoke	NOUN
ajam-102	58	7	and	and	CCONJ
ajam-102	58	8	wendy	wendy	PROPN
ajam-102	58	9	’s	’s	PART
ajam-102	58	10	(	(	PUNCT
ajam-102	58	11	2008	2008	NUM
ajam-102	58	12	)	)	PUNCT
ajam-102	58	13	arguments	argument	NOUN
ajam-102	58	14	that	that	SCONJ
ajam-102	58	15	most	most	ADJ
ajam-102	58	16	of	of	ADP
ajam-102	58	17	the	the	DET
ajam-102	58	18	entrepreneurs	entrepreneur	NOUN
ajam-102	58	19	spend	spend	VERB
ajam-102	58	20	most	most	ADJ
ajam-102	58	21	of	of	ADP
ajam-102	58	22	their	their	PRON
ajam-102	58	23	time	time	NOUN
ajam-102	58	24	and	and	CCONJ
ajam-102	58	25	resources	resource	NOUN
ajam-102	58	26	building	build	VERB
ajam-102	58	27	relationships	relationship	NOUN
ajam-102	58	28	with	with	ADP
ajam-102	58	29	customers	customer	NOUN
ajam-102	58	30	who	who	PRON
ajam-102	58	31	,	,	PUNCT
ajam-102	58	32	when	when	SCONJ
ajam-102	58	33	satisfied	satisfied	ADJ
ajam-102	58	34	,	,	PUNCT
ajam-102	58	35	recommend	recommend	VERB
ajam-102	58	36	the	the	DET
ajam-102	58	37	business	business	NOUN
ajam-102	58	38	to	to	ADP
ajam-102	58	39	others	other	NOUN
ajam-102	58	40	.	.	PUNCT
ajam-102	59	1	according	accord	VERB
ajam-102	59	2	to	to	ADP
ajam-102	59	3	gwin	gwin	PROPN
ajam-102	59	4	(	(	PUNCT
ajam-102	59	5	2009	2009	NUM
ajam-102	59	6	)	)	PUNCT
ajam-102	59	7	,	,	PUNCT
ajam-102	59	8	interactive	interactive	ADJ
ajam-102	59	9	marketing	marketing	NOUN
ajam-102	59	10	is	be	AUX
ajam-102	59	11	considered	consider	VERB
ajam-102	59	12	to	to	PART
ajam-102	59	13	be	be	AUX
ajam-102	59	14	the	the	DET
ajam-102	59	15	best	good	ADJ
ajam-102	59	16	approach	approach	NOUN
ajam-102	59	17	to	to	ADP
ajam-102	59	18	creating	create	VERB
ajam-102	59	19	value	value	NOUN
ajam-102	59	20	for	for	ADP
ajam-102	59	21	the	the	DET
ajam-102	59	22	customer	customer	NOUN
ajam-102	59	23	as	as	ADV
ajam-102	59	24	well	well	ADV
ajam-102	59	25	as	as	ADP
ajam-102	59	26	being	be	AUX
ajam-102	59	27	fundamental	fundamental	ADJ
ajam-102	59	28	in	in	ADP
ajam-102	59	29	satisfying	satisfy	VERB
ajam-102	59	30	customer	customer	NOUN
ajam-102	59	31	’s	’s	PART
ajam-102	59	32	current	current	ADJ
ajam-102	59	33	and	and	CCONJ
ajam-102	59	34	future	future	ADJ
ajam-102	59	35	needs	need	NOUN
ajam-102	59	36	.	.	PUNCT
ajam-102	60	1	it	it	PRON
ajam-102	60	2	is	be	AUX
ajam-102	60	3	based	base	VERB
ajam-102	60	4	on	on	ADP
ajam-102	60	5	ensuring	ensure	VERB
ajam-102	60	6	that	that	SCONJ
ajam-102	60	7	the	the	DET
ajam-102	60	8	customers	customer	NOUN
ajam-102	60	9	are	be	AUX
ajam-102	60	10	well	well	ADV
ajam-102	60	11	-	-	PUNCT
ajam-102	60	12	taken	take	VERB
ajam-102	60	13	care	care	NOUN
ajam-102	60	14	of	of	ADP
ajam-102	60	15	.	.	PUNCT
ajam-102	61	1	based	base	VERB
ajam-102	61	2	on	on	ADP
ajam-102	61	3	the	the	DET
ajam-102	61	4	interview	interview	NOUN
ajam-102	61	5	results	result	NOUN
ajam-102	61	6	,	,	PUNCT
ajam-102	61	7	this	this	DET
ajam-102	61	8	strategy	strategy	NOUN
ajam-102	61	9	was	be	AUX
ajam-102	61	10	enhanced	enhance	VERB
ajam-102	61	11	by	by	ADP
ajam-102	61	12	talking	talk	VERB
ajam-102	61	13	to	to	ADP
ajam-102	61	14	the	the	DET
ajam-102	61	15	customers	customer	NOUN
ajam-102	61	16	;	;	PUNCT
ajam-102	61	17	listening	listen	VERB
ajam-102	61	18	to	to	ADP
ajam-102	61	19	what	what	PRON
ajam-102	61	20	they	they	PRON
ajam-102	61	21	want	want	VERB
ajam-102	61	22	;	;	PUNCT
ajam-102	61	23	giving	give	VERB
ajam-102	61	24	them	they	PRON
ajam-102	61	25	full	full	ADJ
ajam-102	61	26	attention	attention	NOUN
ajam-102	61	27	172	172	NUM
ajam-102	61	28	afr	afr	NOUN
ajam-102	61	29	.	.	PUNCT
ajam-102	62	1	j.	j.	PROPN
ajam-102	62	2	agric	agric	PROPN
ajam-102	62	3	.	.	PROPN
ajam-102	63	1	mark	mark	PROPN
ajam-102	63	2	.	.	PUNCT
ajam-102	64	1	table	table	NOUN
ajam-102	64	2	1	1	NUM
ajam-102	64	3	.	.	PUNCT
ajam-102	65	1	rotated	rotate	VERB
ajam-102	65	2	component	component	NOUN
ajam-102	65	3	matrix	matrix	NOUN
ajam-102	65	4	for	for	ADP
ajam-102	65	5	marketing	marketing	NOUN
ajam-102	65	6	strategies	strategy	NOUN
ajam-102	65	7	.	.	PUNCT
ajam-102	66	1	marketing	marketing	NOUN
ajam-102	66	2	strategy	strategy	NOUN
ajam-102	66	3	variables	variable	NOUN
ajam-102	66	4	component	component	NOUN
ajam-102	66	5	communality	communality	NOUN
ajam-102	66	6	1	1	NUM
ajam-102	66	7	2	2	NUM
ajam-102	66	8	3	3	NUM
ajam-102	66	9	4	4	NUM
ajam-102	66	10	5	5	NUM
ajam-102	66	11	6	6	NUM
ajam-102	66	12	7	7	NUM
ajam-102	66	13	8	8	NUM
ajam-102	66	14	e	e	NOUN
ajam-102	66	15	-	-	NOUN
ajam-102	66	16	marketing	marketing	NOUN
ajam-102	66	17	communicate	communicate	VERB
ajam-102	66	18	to	to	ADP
ajam-102	66	19	customers	customer	NOUN
ajam-102	66	20	through	through	ADP
ajam-102	66	21	internet	internet	NOUN
ajam-102	66	22	.860	.860	NUM
ajam-102	66	23	.071	.071	NUM
ajam-102	66	24	.049	.049	NUM
ajam-102	67	1	.012	.012	NUM
ajam-102	67	2	-.073	-.073	PROPN
ajam-102	67	3	.012	.012	NUM
ajam-102	67	4	.046	.046	NUM
ajam-102	68	1	-.081	-.081	PROPN
ajam-102	68	2	.762	.762	NUM
ajam-102	68	3	sell	sell	VERB
ajam-102	68	4	through	through	ADP
ajam-102	68	5	internet	internet	NOUN
ajam-102	68	6	.843	.843	NUM
ajam-102	68	7	-.025	-.025	PROPN
ajam-102	68	8	.034	.034	NUM
ajam-102	68	9	-.082	-.082	PROPN
ajam-102	68	10	.132	.132	NUM
ajam-102	69	1	-.017	-.017	PROPN
ajam-102	69	2	-.036	-.036	NOUN
ajam-102	69	3	.027	.027	NUM
ajam-102	69	4	.738	.738	NUM
ajam-102	69	5	source	source	NOUN
ajam-102	69	6	designs	design	NOUN
ajam-102	69	7	from	from	ADP
ajam-102	69	8	internet	internet	NOUN
ajam-102	69	9	.731	.731	NUM
ajam-102	69	10	.083	.083	NUM
ajam-102	69	11	.074	.074	NUM
ajam-102	69	12	.073	.073	NUM
ajam-102	69	13	-.091	-.091	PROPN
ajam-102	69	14	-.062	-.062	X
ajam-102	69	15	-.001	-.001	PROPN
ajam-102	69	16	.023	.023	NUM
ajam-102	69	17	.565	.565	NUM
ajam-102	69	18	market	market	NOUN
ajam-102	69	19	penetration	penetration	NOUN
ajam-102	69	20	look	look	VERB
ajam-102	69	21	for	for	ADP
ajam-102	69	22	new	new	ADJ
ajam-102	69	23	ways	way	NOUN
ajam-102	69	24	to	to	ADP
ajam-102	69	25	market	market	NOUN
ajam-102	69	26	designs	design	NOUN
ajam-102	69	27	.073	.073	NUM
ajam-102	69	28	.760	.760	NUM
ajam-102	69	29	.118	.118	NUM
ajam-102	69	30	-.079	-.079	PUNCT
ajam-102	70	1	-.018	-.018	PROPN
ajam-102	70	2	.226	.226	NUM
ajam-102	70	3	.113	.113	NUM
ajam-102	70	4	.295	.295	NUM
ajam-102	70	5	.755	.755	NUM
ajam-102	70	6	only	only	ADV
ajam-102	70	7	make	make	VERB
ajam-102	70	8	clothes	clothe	NOUN
ajam-102	70	9	by	by	ADP
ajam-102	70	10	order	order	NOUN
ajam-102	70	11	.066	.066	NUM
ajam-102	70	12	.697	.697	NUM
ajam-102	70	13	.074	.074	NUM
ajam-102	70	14	.128	.128	NUM
ajam-102	70	15	.084	.084	NUM
ajam-102	70	16	.147	.147	NUM
ajam-102	70	17	.026	.026	NUM
ajam-102	70	18	-.055	-.055	PROPN
ajam-102	70	19	.544	.544	NUM
ajam-102	70	20	constantly	constantly	ADV
ajam-102	70	21	looking	look	VERB
ajam-102	70	22	for	for	ADP
ajam-102	70	23	new	new	ADJ
ajam-102	70	24	customers	customer	NOUN
ajam-102	70	25	-.022	-.022	VERB
ajam-102	70	26	.662	.662	NUM
ajam-102	70	27	.206	.206	NUM
ajam-102	70	28	.155	.155	NUM
ajam-102	70	29	.149	.149	NUM
ajam-102	71	1	-.153	-.153	PROPN
ajam-102	71	2	-.119	-.119	PROPN
ajam-102	71	3	-.029	-.029	PROPN
ajam-102	71	4	.565	.565	NUM
ajam-102	71	5	branding	branding	NOUN
ajam-102	71	6	and	and	CCONJ
ajam-102	71	7	cost	cost	NOUN
ajam-102	71	8	reduction	reduction	NOUN
ajam-102	71	9	have	have	VERB
ajam-102	71	10	a	a	DET
ajam-102	71	11	business	business	NOUN
ajam-102	71	12	name	name	NOUN
ajam-102	71	13	.057	.057	NUM
ajam-102	71	14	.132	.132	NUM
ajam-102	71	15	.790	.790	NUM
ajam-102	72	1	-.048	-.048	NOUN
ajam-102	72	2	.125	.125	NUM
ajam-102	72	3	.206	.206	NUM
ajam-102	72	4	-.018	-.018	VERB
ajam-102	72	5	-.290	-.290	PROPN
ajam-102	72	6	.789	.789	NUM
ajam-102	72	7	use	use	VERB
ajam-102	72	8	modern	modern	ADJ
ajam-102	72	9	machines	machine	NOUN
ajam-102	72	10	.096	.096	NUM
ajam-102	72	11	.056	.056	NUM
ajam-102	72	12	.760	.760	NUM
ajam-102	72	13	.009	.009	NUM
ajam-102	72	14	.025	.025	NUM
ajam-102	72	15	-.261	-.261	PROPN
ajam-102	72	16	-.010	-.010	PROPN
ajam-102	72	17	.068	.068	NUM
ajam-102	72	18	.664	.664	NUM
ajam-102	73	1	employees	employee	NOUN
ajam-102	73	2	paid	pay	VERB
ajam-102	73	3	for	for	ADP
ajam-102	73	4	the	the	DET
ajam-102	73	5	work	work	NOUN
ajam-102	73	6	done	do	VERB
ajam-102	73	7	.028	.028	NUM
ajam-102	73	8	.176	.176	NUM
ajam-102	73	9	.652	.652	NUM
ajam-102	73	10	.156	.156	NUM
ajam-102	74	1	-.093	-.093	PROPN
ajam-102	74	2	.041	.041	NUM
ajam-102	74	3	.120	.120	NUM
ajam-102	74	4	.152	.152	NUM
ajam-102	74	5	.529	.529	NUM
ajam-102	74	6	interactive	interactive	ADJ
ajam-102	74	7	marketing	marketing	NOUN
ajam-102	74	8	ask	ask	NOUN
ajam-102	74	9	for	for	ADP
ajam-102	74	10	feedback	feedback	NOUN
ajam-102	74	11	/	/	SYM
ajam-102	74	12	evaluation	evaluation	NOUN
ajam-102	74	13	.030	.030	NUM
ajam-102	74	14	.030	.030	NUM
ajam-102	74	15	.011	.011	NUM
ajam-102	74	16	.782	.782	NUM
ajam-102	75	1	-.068	-.068	ADP
ajam-102	75	2	-.010	-.010	PROPN
ajam-102	75	3	.127	.127	NUM
ajam-102	75	4	-.012	-.012	PROPN
ajam-102	75	5	.634	.634	NUM
ajam-102	75	6	serving	serve	VERB
ajam-102	75	7	customers	customer	NOUN
ajam-102	75	8	very	very	ADV
ajam-102	75	9	important	important	ADJ
ajam-102	75	10	.117	.117	NUM
ajam-102	75	11	.134	.134	NUM
ajam-102	75	12	.108	.108	NUM
ajam-102	75	13	.720	.720	NUM
ajam-102	75	14	.113	.113	NUM
ajam-102	75	15	.171	.171	NUM
ajam-102	75	16	-.014	-.014	PROPN
ajam-102	75	17	.161	.161	NUM
ajam-102	75	18	.630	.630	NUM
ajam-102	75	19	strong	strong	ADJ
ajam-102	75	20	commitment	commitment	NOUN
ajam-102	75	21	to	to	ADP
ajam-102	75	22	our	our	PRON
ajam-102	75	23	customers	customer	NOUN
ajam-102	75	24	-.414	-.414	VERB
ajam-102	75	25	.092	.092	NUM
ajam-102	76	1	.012	.012	NUM
ajam-102	76	2	.554	.554	NUM
ajam-102	77	1	-.034	-.034	PROPN
ajam-102	77	2	.045	.045	NUM
ajam-102	77	3	-.004	-.004	PROPN
ajam-102	77	4	-.041	-.041	PROPN
ajam-102	77	5	.492	.492	NUM
ajam-102	77	6	customer	customer	NOUN
ajam-102	77	7	focus	focus	NOUN
ajam-102	77	8	customers	customer	NOUN
ajam-102	77	9	opinion	opinion	VERB
ajam-102	77	10	important	important	ADJ
ajam-102	77	11	in	in	ADP
ajam-102	77	12	style	style	NOUN
ajam-102	77	13	decisions	decision	NOUN
ajam-102	77	14	-.088	-.088	VERB
ajam-102	77	15	.135	.135	NUM
ajam-102	77	16	-.023	-.023	PROPN
ajam-102	77	17	-.089	-.089	NOUN
ajam-102	77	18	.754	.754	NUM
ajam-102	77	19	-.138	-.138	PROPN
ajam-102	77	20	-.011	-.011	PROPN
ajam-102	77	21	.029	.029	NUM
ajam-102	77	22	.623	.623	NUM
ajam-102	77	23	focus	focus	VERB
ajam-102	77	24	on	on	ADP
ajam-102	77	25	having	have	VERB
ajam-102	77	26	as	as	ADV
ajam-102	77	27	many	many	ADJ
ajam-102	77	28	customers	customer	NOUN
ajam-102	77	29	as	as	ADP
ajam-102	77	30	possible	possible	ADJ
ajam-102	77	31	.074	.074	NUM
ajam-102	77	32	.079	.079	NUM
ajam-102	77	33	.021	.021	NUM
ajam-102	77	34	.219	.219	NUM
ajam-102	77	35	.681	.681	NUM
ajam-102	78	1	-.124	-.124	PROPN
ajam-102	79	1	.274	.274	NUM
ajam-102	79	2	.018	.018	NUM
ajam-102	79	3	.614	.614	NUM
ajam-102	80	1	set	set	VERB
ajam-102	80	2	prices	price	NOUN
ajam-102	80	3	to	to	PART
ajam-102	80	4	increase	increase	VERB
ajam-102	80	5	flow	flow	NOUN
ajam-102	80	6	of	of	ADP
ajam-102	80	7	customers	customer	NOUN
ajam-102	80	8	.002	.002	NUM
ajam-102	80	9	-.022	-.022	NOUN
ajam-102	80	10	.060	.060	PUNCT
ajam-102	81	1	-.101	-.101	PROPN
ajam-102	81	2	.656	.656	NUM
ajam-102	81	3	.439	.439	NUM
ajam-102	82	1	.016	.016	NUM
ajam-102	82	2	-.094	-.094	PROPN
ajam-102	82	3	.646	.646	NUM
ajam-102	83	1	pricing	price	VERB
ajam-102	83	2	our	our	PRON
ajam-102	83	3	prices	price	NOUN
ajam-102	83	4	always	always	ADV
ajam-102	83	5	lower	low	ADJ
ajam-102	83	6	than	than	ADP
ajam-102	83	7	competitors	competitor	NOUN
ajam-102	83	8	-.104	-.104	PROPN
ajam-102	83	9	.017	.017	NUM
ajam-102	83	10	-.018	-.018	PROPN
ajam-102	83	11	.085	.085	NUM
ajam-102	83	12	.011	.011	NUM
ajam-102	83	13	.766	.766	NUM
ajam-102	83	14	.027	.027	NUM
ajam-102	83	15	.179	.179	NUM
ajam-102	83	16	.639	.639	NUM
ajam-102	84	1	prices	price	NOUN
ajam-102	84	2	based	base	VERB
ajam-102	84	3	on	on	ADP
ajam-102	84	4	market	market	NOUN
ajam-102	84	5	price	price	NOUN
ajam-102	84	6	.046	.046	NUM
ajam-102	84	7	.327	.327	NUM
ajam-102	84	8	-.056	-.056	PROPN
ajam-102	84	9	.161	.161	NUM
ajam-102	84	10	-.171	-.171	PROPN
ajam-102	84	11	.630	.630	NUM
ajam-102	85	1	-.071	-.071	ADJ
ajam-102	85	2	-.236	-.236	PROPN
ajam-102	85	3	.625	.625	NUM
ajam-102	85	4	product	product	NOUN
ajam-102	85	5	differentiation	differentiation	NOUN
ajam-102	85	6	keen	keen	ADJ
ajam-102	85	7	on	on	ADP
ajam-102	85	8	new	new	ADJ
ajam-102	85	9	designs	design	NOUN
ajam-102	85	10	that	that	PRON
ajam-102	85	11	are	be	AUX
ajam-102	85	12	on	on	ADP
ajam-102	85	13	fashion	fashion	NOUN
ajam-102	85	14	-.094	-.094	NOUN
ajam-102	85	15	-.082	-.082	PROPN
ajam-102	85	16	.159	.159	PUNCT
ajam-102	86	1	-.066	-.066	PROPN
ajam-102	86	2	.026	.026	NUM
ajam-102	86	3	-.005	-.005	PROPN
ajam-102	86	4	.715	.715	NUM
ajam-102	87	1	-.034	-.034	PROPN
ajam-102	87	2	.559	.559	NUM
ajam-102	87	3	offer	offer	NOUN
ajam-102	87	4	after	after	ADP
ajam-102	87	5	sale	sale	NOUN
ajam-102	87	6	services	service	NOUN
ajam-102	87	7	.110	.110	NUM
ajam-102	88	1	-.121	-.121	VERB
ajam-102	88	2	-.089	-.089	NOUN
ajam-102	88	3	.168	.168	NUM
ajam-102	88	4	.099	.099	NUM
ajam-102	88	5	.136	.136	NUM
ajam-102	88	6	.669	.669	NUM
ajam-102	88	7	.076	.076	NUM
ajam-102	88	8	.545	.545	NUM
ajam-102	88	9	strive	strive	VERB
ajam-102	88	10	to	to	PART
ajam-102	88	11	have	have	VERB
ajam-102	88	12	unique	unique	ADJ
ajam-102	88	13	designs	design	NOUN
ajam-102	88	14	all	all	DET
ajam-102	88	15	the	the	DET
ajam-102	88	16	time	time	NOUN
ajam-102	88	17	.003	.003	NUM
ajam-102	88	18	.323	.323	NUM
ajam-102	88	19	.000	.000	NUM
ajam-102	88	20	.050	.050	NUM
ajam-102	88	21	.074	.074	NUM
ajam-102	89	1	-.164	-.164	NOUN
ajam-102	89	2	.662	.662	NUM
ajam-102	90	1	-.011	-.011	PROPN
ajam-102	90	2	.578	.578	NUM
ajam-102	90	3	product	product	NOUN
ajam-102	90	4	quality	quality	NOUN
ajam-102	90	5	consider	consider	VERB
ajam-102	90	6	quality	quality	NOUN
ajam-102	90	7	rather	rather	ADV
ajam-102	90	8	than	than	ADP
ajam-102	90	9	price	price	NOUN
ajam-102	90	10	in	in	ADP
ajam-102	90	11	choosing	choose	VERB
ajam-102	90	12	fabrics	fabric	NOUN
ajam-102	90	13	-.114	-.114	NOUN
ajam-102	90	14	-.079	-.079	PROPN
ajam-102	90	15	.042	.042	NUM
ajam-102	90	16	.007	.007	NUM
ajam-102	90	17	.116	.116	NUM
ajam-102	90	18	.212	.212	NUM
ajam-102	91	1	-.066	-.066	PROPN
ajam-102	91	2	.841	.841	NUM
ajam-102	91	3	.791	.791	NUM
ajam-102	91	4	emphasize	emphasize	VERB
ajam-102	91	5	on	on	ADP
ajam-102	91	6	workmanship	workmanship	NOUN
ajam-102	91	7	.124	.124	NUM
ajam-102	91	8	.257	.257	NUM
ajam-102	92	1	-.051	-.051	NOUN
ajam-102	92	2	.130	.130	NUM
ajam-102	92	3	-.178	-.178	ADJ
ajam-102	92	4	-.241	-.241	NOUN
ajam-102	92	5	.110	.110	NUM
ajam-102	92	6	.703	.703	NUM
ajam-102	92	7	.697	.697	NUM
ajam-102	92	8	initial	initial	ADJ
ajam-102	92	9	eigenvalues	eigenvalue	NOUN
ajam-102	92	10	(	(	PUNCT
ajam-102	92	11	total	total	ADJ
ajam-102	92	12	)	)	PUNCT
ajam-102	92	13	%	%	NOUN
ajam-102	92	14	of	of	ADP
ajam-102	92	15	variance	variance	NOUN
ajam-102	92	16	cumulative	cumulative	ADJ
ajam-102	92	17	%	%	NOUN
ajam-102	92	18	of	of	ADP
ajam-102	92	19	variance	variance	NOUN
ajam-102	92	20	number	number	NOUN
ajam-102	92	21	of	of	ADP
ajam-102	92	22	items	item	NOUN
ajam-102	92	23	(	(	PUNCT
ajam-102	92	24	total	total	ADJ
ajam-102	92	25	=	=	SYM
ajam-102	92	26	22	22	NUM
ajam-102	92	27	)	)	PUNCT
ajam-102	92	28	2.892	2.892	NUM
ajam-102	92	29	2.314	2.314	NUM
ajam-102	92	30	1.79	1.79	NUM
ajam-102	92	31	1.727	1.727	NUM
ajam-102	92	32	1.566	1.566	NUM
ajam-102	92	33	1.408	1.408	NUM
ajam-102	92	34	1.16	1.16	NUM
ajam-102	92	35	1.126	1.126	NUM
ajam-102	92	36	2	2	NUM
ajam-102	92	37	0	0	NUM
ajam-102	92	38	10.32	10.32	NUM
ajam-102	92	39	8.742	8.742	NUM
ajam-102	92	40	7.977	7.977	NUM
ajam-102	92	41	7.606	7.606	NUM
ajam-102	92	42	7.529	7.529	NUM
ajam-102	92	43	7.290	7.290	NUM
ajam-102	92	44	7.083	7.083	NUM
ajam-102	92	45	7.018	7.018	NUM
ajam-102	92	46	10.32	10.32	NUM
ajam-102	92	47	19.06	19.06	NUM
ajam-102	92	48	27.04	27.04	NUM
ajam-102	92	49	34.64	34.64	NUM
ajam-102	92	50	42.17	42.17	NUM
ajam-102	92	51	49.46	49.46	NUM
ajam-102	92	52	56.55	56.55	NUM
ajam-102	92	53	63.564	63.564	NUM
ajam-102	92	54	3	3	NUM
ajam-102	92	55	3	3	NUM
ajam-102	92	56	3	3	NUM
ajam-102	92	57	3	3	NUM
ajam-102	92	58	3	3	NUM
ajam-102	92	59	2	2	NUM
ajam-102	92	60	3	3	NUM
ajam-102	92	61	2	2	NUM
ajam-102	92	62	note	note	NOUN
ajam-102	92	63	.	.	PUNCT
ajam-102	93	1	n	n	PRON
ajam-102	93	2	of	of	ADP
ajam-102	93	3	cases	case	NOUN
ajam-102	93	4	=	=	SYM
ajam-102	93	5	256	256	NUM
ajam-102	93	6	;	;	PUNCT
ajam-102	93	7	extraction	extraction	NOUN
ajam-102	93	8	method	method	NOUN
ajam-102	93	9	,	,	PUNCT
ajam-102	93	10	principal	principal	ADJ
ajam-102	93	11	component	component	NOUN
ajam-102	93	12	analysis	analysis	NOUN
ajam-102	93	13	;	;	PUNCT
ajam-102	93	14	rotation	rotation	NOUN
ajam-102	93	15	method	method	NOUN
ajam-102	93	16	,	,	PUNCT
ajam-102	93	17	varimax	varimax	X
ajam-102	93	18	with	with	ADP
ajam-102	93	19	kaiser	kaiser	PROPN
ajam-102	93	20	normalization	normalization	PROPN
ajam-102	93	21	,	,	PUNCT
ajam-102	93	22	kaiser	kaiser	PROPN
ajam-102	93	23	-	-	PUNCT
ajam-102	93	24	meyer	meyer	PROPN
ajam-102	93	25	-	-	PUNCT
ajam-102	93	26	olkin	olkin	NOUN
ajam-102	93	27	measure	measure	NOUN
ajam-102	93	28	of	of	ADP
ajam-102	93	29	sampling	sample	VERB
ajam-102	93	30	adequacy=	adequacy=	NUM
ajam-102	93	31	0.599	0.599	NUM
ajam-102	93	32	,	,	PUNCT
ajam-102	93	33	bartlett	bartlett	PROPN
ajam-102	93	34	’s	’s	PART
ajam-102	93	35	test	test	NOUN
ajam-102	93	36	of	of	ADP
ajam-102	93	37	sphericity	sphericity	NOUN
ajam-102	93	38	,	,	PUNCT
ajam-102	93	39	x	x	X
ajam-102	93	40	2	2	NUM
ajam-102	93	41	=	=	SYM
ajam-102	93	42	1145.081	1145.081	NUM
ajam-102	93	43	,	,	PUNCT
ajam-102	93	44	p	p	X
ajam-102	93	45	=	=	NOUN
ajam-102	93	46	0.000	0.000	NUM
ajam-102	93	47	;	;	PUNCT
ajam-102	93	48	df=	df=	PROPN
ajam-102	93	49	231	231	NUM
ajam-102	93	50	,	,	PUNCT
ajam-102	93	51	rotation	rotation	NOUN
ajam-102	93	52	converged	converge	VERB
ajam-102	93	53	in	in	ADP
ajam-102	93	54	8	8	NUM
ajam-102	93	55	iterations	iteration	NOUN
ajam-102	93	56	.	.	PUNCT
ajam-102	94	1	when	when	SCONJ
ajam-102	94	2	they	they	PRON
ajam-102	94	3	walk	walk	VERB
ajam-102	94	4	in	in	ADV
ajam-102	94	5	;	;	PUNCT
ajam-102	94	6	and	and	CCONJ
ajam-102	94	7	as	as	ADV
ajam-102	94	8	well	well	ADV
ajam-102	94	9	as	as	ADP
ajam-102	94	10	negotiating	negotiate	VERB
ajam-102	94	11	at	at	ADP
ajam-102	94	12	a	a	DET
ajam-102	94	13	perbranding	perbrande	VERB
ajam-102	94	14	and	and	CCONJ
ajam-102	94	15	cost	cost	NOUN
ajam-102	94	16	reduction	reduction	NOUN
ajam-102	94	17	strategy	strategy	NOUN
ajam-102	94	18	sonal	sonal	ADJ
ajam-102	94	19	level	level	NOUN
ajam-102	94	20	.	.	PUNCT
ajam-102	95	1	this	this	PRON
ajam-102	95	2	was	be	AUX
ajam-102	95	3	possible	possible	ADJ
ajam-102	95	4	since	since	SCONJ
ajam-102	95	5	the	the	DET
ajam-102	95	6	business	business	NOUN
ajam-102	95	7	people	people	NOUN
ajam-102	95	8	had	have	VERB
ajam-102	95	9	direct	direct	ADJ
ajam-102	95	10	contact	contact	NOUN
ajam-102	95	11	with	with	ADP
ajam-102	95	12	the	the	DET
ajam-102	95	13	customers	customer	NOUN
ajam-102	95	14	.	.	PUNCT
ajam-102	96	1	this	this	DET
ajam-102	96	2	strategy	strategy	NOUN
ajam-102	96	3	explained	explain	VERB
ajam-102	96	4	8	8	NUM
ajam-102	96	5	%	%	NOUN
ajam-102	96	6	of	of	ADP
ajam-102	96	7	the	the	DET
ajam-102	96	8	variance	variance	NOUN
ajam-102	96	9	with	with	ADP
ajam-102	96	10	a	a	DET
ajam-102	96	11	mean	mean	NOUN
ajam-102	96	12	esmond	esmond	NOUN
ajam-102	96	13	173	173	NUM
ajam-102	96	14	table	table	NOUN
ajam-102	96	15	2	2	NUM
ajam-102	96	16	.	.	PUNCT
ajam-102	96	17	implementation	implementation	NOUN
ajam-102	96	18	of	of	ADP
ajam-102	96	19	the	the	DET
ajam-102	96	20	marketing	marketing	NOUN
ajam-102	96	21	strategies	strategy	NOUN
ajam-102	96	22	by	by	ADP
ajam-102	96	23	the	the	DET
ajam-102	96	24	micro	micro	NOUN
ajam-102	96	25	-	-	NOUN
ajam-102	96	26	enterprises	enterprise	NOUN
ajam-102	96	27	strategy	strategy	NOUN
ajam-102	96	28	implemented	implement	VERB
ajam-102	96	29	did	do	AUX
ajam-102	96	30	not	not	PART
ajam-102	96	31	implement	implement	VERB
ajam-102	96	32	ranking	rank	VERB
ajam-102	96	33	interactive	interactive	ADJ
ajam-102	96	34	marketing	marketing	NOUN
ajam-102	96	35	170	170	NUM
ajam-102	96	36	(	(	PUNCT
ajam-102	96	37	66	66	NUM
ajam-102	96	38	%	%	NOUN
ajam-102	96	39	)	)	PUNCT
ajam-102	96	40	86	86	NUM
ajam-102	96	41	(	(	PUNCT
ajam-102	96	42	34	34	NUM
ajam-102	96	43	%	%	NOUN
ajam-102	96	44	)	)	PUNCT
ajam-102	96	45	1	1	NUM
ajam-102	96	46	branding	branding	NOUN
ajam-102	96	47	and	and	CCONJ
ajam-102	96	48	cost	cost	NOUN
ajam-102	96	49	reduction	reduction	NOUN
ajam-102	96	50	155	155	NUM
ajam-102	96	51	(	(	PUNCT
ajam-102	96	52	61	61	NUM
ajam-102	96	53	%	%	NOUN
ajam-102	96	54	)	)	PUNCT
ajam-102	96	55	101	101	NUM
ajam-102	96	56	(	(	PUNCT
ajam-102	96	57	39	39	NUM
ajam-102	96	58	%	%	NOUN
ajam-102	96	59	)	)	PUNCT
ajam-102	96	60	2	2	NUM
ajam-102	96	61	customer	customer	NOUN
ajam-102	96	62	focus	focus	VERB
ajam-102	96	63	146	146	NUM
ajam-102	96	64	(	(	PUNCT
ajam-102	96	65	57	57	NUM
ajam-102	96	66	%	%	NOUN
ajam-102	96	67	)	)	PUNCT
ajam-102	96	68	110	110	NUM
ajam-102	96	69	(	(	PUNCT
ajam-102	96	70	43	43	NUM
ajam-102	96	71	%	%	NOUN
ajam-102	96	72	)	)	PUNCT
ajam-102	96	73	3	3	NUM
ajam-102	96	74	market	market	NOUN
ajam-102	96	75	penetration	penetration	NOUN
ajam-102	96	76	144	144	NUM
ajam-102	96	77	(	(	PUNCT
ajam-102	96	78	56	56	NUM
ajam-102	96	79	%	%	NOUN
ajam-102	96	80	)	)	PUNCT
ajam-102	96	81	112	112	NUM
ajam-102	96	82	(	(	PUNCT
ajam-102	96	83	44	44	NUM
ajam-102	96	84	%	%	NOUN
ajam-102	96	85	)	)	PUNCT
ajam-102	96	86	4	4	NUM
ajam-102	96	87	product	product	NOUN
ajam-102	96	88	differentiation	differentiation	NOUN
ajam-102	96	89	141	141	NUM
ajam-102	96	90	(	(	PUNCT
ajam-102	96	91	55	55	NUM
ajam-102	96	92	%	%	NOUN
ajam-102	96	93	)	)	PUNCT
ajam-102	96	94	115	115	NUM
ajam-102	96	95	(	(	PUNCT
ajam-102	96	96	45	45	NUM
ajam-102	96	97	%	%	NOUN
ajam-102	96	98	)	)	PUNCT
ajam-102	96	99	5	5	NUM
ajam-102	96	100	pricing	price	VERB
ajam-102	96	101	119	119	NUM
ajam-102	96	102	(	(	PUNCT
ajam-102	96	103	46	46	NUM
ajam-102	96	104	%	%	NOUN
ajam-102	96	105	)	)	PUNCT
ajam-102	96	106	137	137	NUM
ajam-102	96	107	(	(	PUNCT
ajam-102	96	108	54	54	NUM
ajam-102	96	109	%	%	NOUN
ajam-102	96	110	)	)	PUNCT
ajam-102	96	111	6	6	NUM
ajam-102	96	112	product	product	NOUN
ajam-102	96	113	quality	quality	NOUN
ajam-102	96	114	96	96	NUM
ajam-102	96	115	(	(	PUNCT
ajam-102	96	116	37	37	NUM
ajam-102	96	117	%	%	NOUN
ajam-102	96	118	)	)	PUNCT
ajam-102	96	119	160	160	NUM
ajam-102	96	120	(	(	PUNCT
ajam-102	96	121	63	63	NUM
ajam-102	96	122	%	%	NOUN
ajam-102	96	123	)	)	PUNCT
ajam-102	96	124	7	7	NUM
ajam-102	97	1	e	e	NOUN
ajam-102	97	2	-	-	NOUN
ajam-102	97	3	marketing	market	VERB
ajam-102	97	4	54	54	NUM
ajam-102	97	5	(	(	PUNCT
ajam-102	97	6	21	21	NUM
ajam-102	97	7	%	%	NOUN
ajam-102	97	8	)	)	PUNCT
ajam-102	97	9	(	(	PUNCT
ajam-102	97	10	79	79	NUM
ajam-102	97	11	%	%	NOUN
ajam-102	97	12	)	)	PUNCT
ajam-102	97	13	8	8	NUM
ajam-102	97	14	factor	factor	NOUN
ajam-102	97	15	loading	loading	NOUN
ajam-102	97	16	of	of	ADP
ajam-102	97	17	.734	.734	NUM
ajam-102	97	18	.	.	PUNCT
ajam-102	98	1	this	this	DET
ajam-102	98	2	strategy	strategy	NOUN
ajam-102	98	3	was	be	AUX
ajam-102	98	4	implemented	implement	VERB
ajam-102	98	5	by	by	ADP
ajam-102	98	6	61	61	NUM
ajam-102	98	7	%	%	NOUN
ajam-102	98	8	of	of	ADP
ajam-102	98	9	the	the	DET
ajam-102	98	10	respondents	respondent	NOUN
ajam-102	98	11	while	while	SCONJ
ajam-102	98	12	39	39	NUM
ajam-102	98	13	%	%	NOUN
ajam-102	98	14	did	do	VERB
ajam-102	98	15	not	not	PART
ajam-102	98	16	.	.	PUNCT
ajam-102	99	1	in	in	ADP
ajam-102	99	2	garmentmaking	garmentmake	VERB
ajam-102	99	3	,	,	PUNCT
ajam-102	99	4	most	most	ADJ
ajam-102	99	5	branding	branding	NOUN
ajam-102	99	6	is	be	AUX
ajam-102	99	7	based	base	VERB
ajam-102	99	8	on	on	ADP
ajam-102	99	9	the	the	DET
ajam-102	99	10	owner	owner	NOUN
ajam-102	99	11	’s	’s	PART
ajam-102	99	12	name(s	name(s	NUM
ajam-102	99	13	)	)	PUNCT
ajam-102	99	14	.	.	PUNCT
ajam-102	100	1	from	from	ADP
ajam-102	100	2	the	the	DET
ajam-102	100	3	results	result	NOUN
ajam-102	100	4	of	of	ADP
ajam-102	100	5	this	this	DET
ajam-102	100	6	study	study	NOUN
ajam-102	100	7	,	,	PUNCT
ajam-102	100	8	most	most	ADJ
ajam-102	100	9	of	of	ADP
ajam-102	100	10	the	the	DET
ajam-102	100	11	respondents	respondent	NOUN
ajam-102	100	12	indicated	indicate	VERB
ajam-102	100	13	that	that	SCONJ
ajam-102	100	14	they	they	PRON
ajam-102	100	15	had	have	VERB
ajam-102	100	16	a	a	DET
ajam-102	100	17	business	business	NOUN
ajam-102	100	18	name	name	NOUN
ajam-102	100	19	by	by	ADP
ajam-102	100	20	which	which	PRON
ajam-102	100	21	the	the	DET
ajam-102	100	22	customers	customer	NOUN
ajam-102	100	23	identified	identify	VERB
ajam-102	100	24	them	they	PRON
ajam-102	100	25	with	with	ADP
ajam-102	100	26	.	.	PUNCT
ajam-102	101	1	from	from	ADP
ajam-102	101	2	the	the	DET
ajam-102	101	3	interview	interview	NOUN
ajam-102	101	4	results	result	NOUN
ajam-102	101	5	,	,	PUNCT
ajam-102	101	6	most	most	ADJ
ajam-102	101	7	of	of	ADP
ajam-102	101	8	the	the	DET
ajam-102	101	9	businesses	business	NOUN
ajam-102	101	10	were	be	AUX
ajam-102	101	11	named	name	VERB
ajam-102	101	12	after	after	ADP
ajam-102	101	13	the	the	DET
ajam-102	101	14	name	name	NOUN
ajam-102	101	15	of	of	ADP
ajam-102	101	16	the	the	DET
ajam-102	101	17	owner	owner	NOUN
ajam-102	101	18	.	.	PUNCT
ajam-102	102	1	most	most	ADJ
ajam-102	102	2	of	of	ADP
ajam-102	102	3	the	the	DET
ajam-102	102	4	respondents	respondent	NOUN
ajam-102	102	5	(	(	PUNCT
ajam-102	102	6	who	who	PRON
ajam-102	102	7	use	use	VERB
ajam-102	102	8	their	their	PRON
ajam-102	102	9	names	name	NOUN
ajam-102	102	10	as	as	ADP
ajam-102	102	11	a	a	DET
ajam-102	102	12	brand	brand	NOUN
ajam-102	102	13	name	name	NOUN
ajam-102	102	14	)	)	PUNCT
ajam-102	102	15	expressed	express	VERB
ajam-102	102	16	that	that	SCONJ
ajam-102	102	17	it	it	PRON
ajam-102	102	18	was	be	AUX
ajam-102	102	19	difficult	difficult	ADJ
ajam-102	102	20	to	to	PART
ajam-102	102	21	change	change	VERB
ajam-102	102	22	the	the	DET
ajam-102	102	23	names	name	NOUN
ajam-102	102	24	since	since	SCONJ
ajam-102	102	25	most	most	ADJ
ajam-102	102	26	customers	customer	NOUN
ajam-102	102	27	were	be	AUX
ajam-102	102	28	already	already	ADV
ajam-102	102	29	used	use	VERB
ajam-102	102	30	to	to	PART
ajam-102	102	31	refer	refer	VERB
ajam-102	102	32	to	to	ADP
ajam-102	102	33	them	they	PRON
ajam-102	102	34	that	that	DET
ajam-102	102	35	way	way	NOUN
ajam-102	102	36	.	.	PUNCT
ajam-102	103	1	according	accord	VERB
ajam-102	103	2	to	to	ADP
ajam-102	103	3	azevedo	azevedo	PROPN
ajam-102	103	4	and	and	CCONJ
ajam-102	103	5	farhangmehr	farhangmehr	NOUN
ajam-102	103	6	(	(	PUNCT
ajam-102	103	7	2005	2005	NUM
ajam-102	103	8	)	)	PUNCT
ajam-102	103	9	,	,	PUNCT
ajam-102	103	10	brands	brand	NOUN
ajam-102	103	11	provide	provide	VERB
ajam-102	103	12	emotional	emotional	ADJ
ajam-102	103	13	and	and	CCONJ
ajam-102	103	14	self	self	NOUN
ajam-102	103	15	-	-	PUNCT
ajam-102	103	16	expression	expression	NOUN
ajam-102	103	17	benefits	benefit	NOUN
ajam-102	103	18	to	to	ADP
ajam-102	103	19	the	the	DET
ajam-102	103	20	customers	customer	NOUN
ajam-102	103	21	thus	thus	ADV
ajam-102	103	22	leading	lead	VERB
ajam-102	103	23	to	to	ADP
ajam-102	103	24	business	business	NOUN
ajam-102	103	25	success	success	NOUN
ajam-102	103	26	since	since	SCONJ
ajam-102	103	27	the	the	DET
ajam-102	103	28	customer	customer	NOUN
ajam-102	103	29	tends	tend	VERB
ajam-102	103	30	to	to	PART
ajam-102	103	31	associate	associate	VERB
ajam-102	103	32	the	the	DET
ajam-102	103	33	product	product	NOUN
ajam-102	103	34	with	with	ADP
ajam-102	103	35	the	the	DET
ajam-102	103	36	manufacturer	manufacturer	NOUN
ajam-102	103	37	.	.	PUNCT
ajam-102	104	1	for	for	ADP
ajam-102	104	2	example	example	NOUN
ajam-102	104	3	,	,	PUNCT
ajam-102	104	4	a	a	DET
ajam-102	104	5	customer	customer	NOUN
ajam-102	104	6	who	who	PRON
ajam-102	104	7	is	be	AUX
ajam-102	104	8	loyal	loyal	ADJ
ajam-102	104	9	to	to	ADP
ajam-102	104	10	a	a	DET
ajam-102	104	11	particular	particular	ADJ
ajam-102	104	12	designer	designer	NOUN
ajam-102	104	13	derives	derive	VERB
ajam-102	104	14	satisfaction	satisfaction	NOUN
ajam-102	104	15	which	which	PRON
ajam-102	104	16	makes	make	VERB
ajam-102	104	17	him	he	PRON
ajam-102	104	18	/	/	SYM
ajam-102	104	19	her	she	PRON
ajam-102	104	20	make	make	VERB
ajam-102	104	21	repeat	repeat	NOUN
ajam-102	104	22	purchases	purchase	NOUN
ajam-102	104	23	.	.	PUNCT
ajam-102	105	1	gwin	gwin	PROPN
ajam-102	105	2	(	(	PUNCT
ajam-102	105	3	2009	2009	NUM
ajam-102	105	4	)	)	PUNCT
ajam-102	105	5	argues	argue	VERB
ajam-102	105	6	that	that	SCONJ
ajam-102	105	7	repeat	repeat	NOUN
ajam-102	105	8	purchases	purchase	NOUN
ajam-102	105	9	are	be	AUX
ajam-102	105	10	likely	likely	ADJ
ajam-102	105	11	to	to	PART
ajam-102	105	12	take	take	VERB
ajam-102	105	13	place	place	NOUN
ajam-102	105	14	if	if	SCONJ
ajam-102	105	15	the	the	DET
ajam-102	105	16	customers	customer	NOUN
ajam-102	105	17	identify	identify	VERB
ajam-102	105	18	with	with	ADP
ajam-102	105	19	a	a	DET
ajam-102	105	20	particular	particular	ADJ
ajam-102	105	21	product	product	NOUN
ajam-102	105	22	brand	brand	NOUN
ajam-102	105	23	or	or	CCONJ
ajam-102	105	24	name	name	NOUN
ajam-102	105	25	(	(	PUNCT
ajam-102	105	26	owner	owner	NOUN
ajam-102	105	27	’s	’s	PART
ajam-102	105	28	name	name	NOUN
ajam-102	105	29	or	or	CCONJ
ajam-102	105	30	the	the	DET
ajam-102	105	31	business	business	NOUN
ajam-102	105	32	name	name	NOUN
ajam-102	105	33	)	)	PUNCT
ajam-102	105	34	and	and	CCONJ
ajam-102	105	35	associate	associate	VERB
ajam-102	105	36	that	that	DET
ajam-102	105	37	name	name	NOUN
ajam-102	105	38	with	with	ADP
ajam-102	105	39	the	the	DET
ajam-102	105	40	manufacturer	manufacturer	NOUN
ajam-102	105	41	.	.	PUNCT
ajam-102	106	1	this	this	PRON
ajam-102	106	2	means	mean	VERB
ajam-102	106	3	that	that	SCONJ
ajam-102	106	4	garment	garment	NOUN
ajam-102	106	5	making	make	VERB
ajam-102	106	6	enterprises	enterprise	NOUN
ajam-102	106	7	that	that	PRON
ajam-102	106	8	had	have	VERB
ajam-102	106	9	a	a	DET
ajam-102	106	10	business	business	NOUN
ajam-102	106	11	name	name	NOUN
ajam-102	106	12	were	be	AUX
ajam-102	106	13	likely	likely	ADJ
ajam-102	106	14	to	to	PART
ajam-102	106	15	retain	retain	VERB
ajam-102	106	16	customers	customer	NOUN
ajam-102	106	17	;	;	PUNCT
ajam-102	106	18	hence	hence	ADV
ajam-102	106	19	more	more	ADJ
ajam-102	106	20	orders	order	NOUN
ajam-102	106	21	that	that	PRON
ajam-102	106	22	translated	translate	VERB
ajam-102	106	23	to	to	ADP
ajam-102	106	24	more	more	ADJ
ajam-102	106	25	profit	profit	NOUN
ajam-102	106	26	.	.	PUNCT
ajam-102	107	1	however	however	ADV
ajam-102	107	2	,	,	PUNCT
ajam-102	107	3	to	to	PART
ajam-102	107	4	build	build	VERB
ajam-102	107	5	an	an	DET
ajam-102	107	6	image	image	NOUN
ajam-102	107	7	in	in	ADP
ajam-102	107	8	the	the	DET
ajam-102	107	9	clothing	clothing	NOUN
ajam-102	107	10	market	market	NOUN
ajam-102	107	11	,	,	PUNCT
ajam-102	107	12	advertising	advertising	NOUN
ajam-102	107	13	,	,	PUNCT
ajam-102	107	14	quality	quality	NOUN
ajam-102	107	15	and	and	CCONJ
ajam-102	107	16	workmanship	workmanship	NOUN
ajam-102	107	17	of	of	ADP
ajam-102	107	18	the	the	DET
ajam-102	107	19	garment	garment	NOUN
ajam-102	107	20	is	be	AUX
ajam-102	107	21	of	of	ADP
ajam-102	107	22	great	great	ADJ
ajam-102	107	23	importance	importance	NOUN
ajam-102	107	24	.	.	PUNCT
ajam-102	108	1	under	under	ADP
ajam-102	108	2	this	this	DET
ajam-102	108	3	strategy	strategy	NOUN
ajam-102	108	4	,	,	PUNCT
ajam-102	108	5	micro	micro	NOUN
ajam-102	108	6	-	-	NOUN
ajam-102	108	7	enterprises	enterprise	NOUN
ajam-102	108	8	also	also	ADV
ajam-102	108	9	sought	seek	VERB
ajam-102	108	10	various	various	ADJ
ajam-102	108	11	ways	way	NOUN
ajam-102	108	12	of	of	ADP
ajam-102	108	13	reducing	reduce	VERB
ajam-102	108	14	or	or	CCONJ
ajam-102	108	15	minimizing	minimize	VERB
ajam-102	108	16	costs	cost	NOUN
ajam-102	108	17	.	.	PUNCT
ajam-102	109	1	use	use	NOUN
ajam-102	109	2	of	of	ADP
ajam-102	109	3	modern	modern	ADJ
ajam-102	109	4	machine	machine	NOUN
ajam-102	109	5	such	such	ADJ
ajam-102	109	6	as	as	ADP
ajam-102	109	7	electric	electric	ADJ
ajam-102	109	8	sewing	sewing	NOUN
ajam-102	109	9	machines	machine	NOUN
ajam-102	109	10	,	,	PUNCT
ajam-102	109	11	overlock	overlock	NOUN
ajam-102	109	12	and	and	CCONJ
ajam-102	109	13	embroidery	embroidery	NOUN
ajam-102	109	14	machines	machine	NOUN
ajam-102	109	15	increase	increase	VERB
ajam-102	109	16	efficiency	efficiency	NOUN
ajam-102	109	17	,	,	PUNCT
ajam-102	109	18	hence	hence	ADV
ajam-102	109	19	,	,	PUNCT
ajam-102	109	20	reduction	reduction	NOUN
ajam-102	109	21	of	of	ADP
ajam-102	109	22	the	the	DET
ajam-102	109	23	operating	operating	NOUN
ajam-102	109	24	costs	cost	NOUN
ajam-102	109	25	.	.	PUNCT
ajam-102	110	1	one	one	NUM
ajam-102	110	2	of	of	ADP
ajam-102	110	3	the	the	DET
ajam-102	110	4	interviewees	interviewee	NOUN
ajam-102	110	5	indicated	indicate	VERB
ajam-102	110	6	:	:	PUNCT
ajam-102	110	7	“	"	PUNCT
ajam-102	110	8	electric	electric	ADJ
ajam-102	110	9	sewing	sewing	NOUN
ajam-102	110	10	machines	machine	NOUN
ajam-102	110	11	are	be	AUX
ajam-102	110	12	faster	fast	ADJ
ajam-102	110	13	,	,	PUNCT
ajam-102	110	14	neater	neat	ADJ
ajam-102	110	15	and	and	CCONJ
ajam-102	110	16	easier	easy	ADJ
ajam-102	110	17	to	to	PART
ajam-102	110	18	use	use	VERB
ajam-102	110	19	”	"	PUNCT
ajam-102	110	20	.	.	PUNCT
ajam-102	111	1	this	this	PRON
ajam-102	111	2	implies	imply	VERB
ajam-102	111	3	that	that	SCONJ
ajam-102	111	4	when	when	SCONJ
ajam-102	111	5	using	use	VERB
ajam-102	111	6	an	an	DET
ajam-102	111	7	electric	electric	ADJ
ajam-102	111	8	sewing	sewing	NOUN
ajam-102	111	9	machine	machine	NOUN
ajam-102	111	10	,	,	PUNCT
ajam-102	111	11	one	one	NUM
ajam-102	111	12	is	be	AUX
ajam-102	111	13	able	able	ADJ
ajam-102	111	14	to	to	PART
ajam-102	111	15	make	make	VERB
ajam-102	111	16	many	many	ADJ
ajam-102	111	17	pieces	piece	NOUN
ajam-102	111	18	within	within	ADP
ajam-102	111	19	a	a	DET
ajam-102	111	20	given	give	VERB
ajam-102	111	21	time	time	NOUN
ajam-102	111	22	as	as	SCONJ
ajam-102	111	23	opposed	oppose	VERB
ajam-102	111	24	to	to	ADP
ajam-102	111	25	the	the	DET
ajam-102	111	26	manual	manual	ADJ
ajam-102	111	27	machines	machine	NOUN
ajam-102	111	28	;	;	PUNCT
ajam-102	111	29	hence	hence	ADV
ajam-102	111	30	reducing	reduce	VERB
ajam-102	111	31	time	time	NOUN
ajam-102	111	32	spent	spend	VERB
ajam-102	111	33	.	.	PUNCT
ajam-102	112	1	results	result	NOUN
ajam-102	112	2	also	also	ADV
ajam-102	112	3	indicated	indicate	VERB
ajam-102	112	4	that	that	SCONJ
ajam-102	112	5	workers	worker	NOUN
ajam-102	112	6	were	be	AUX
ajam-102	112	7	paid	pay	VERB
ajam-102	112	8	for	for	ADP
ajam-102	112	9	the	the	DET
ajam-102	112	10	work	work	NOUN
ajam-102	112	11	done	do	VERB
ajam-102	112	12	.	.	PUNCT
ajam-102	113	1	this	this	DET
ajam-102	113	2	kind	kind	NOUN
ajam-102	113	3	of	of	ADP
ajam-102	113	4	arrangement	arrangement	NOUN
ajam-102	113	5	ensured	ensure	VERB
ajam-102	113	6	minimum	minimum	ADJ
ajam-102	113	7	costs	cost	NOUN
ajam-102	113	8	of	of	ADP
ajam-102	113	9	production	production	NOUN
ajam-102	113	10	since	since	SCONJ
ajam-102	113	11	the	the	DET
ajam-102	113	12	workers	worker	NOUN
ajam-102	113	13	were	be	AUX
ajam-102	113	14	contracted	contract	VERB
ajam-102	113	15	only	only	ADV
ajam-102	113	16	when	when	SCONJ
ajam-102	113	17	there	there	PRON
ajam-102	113	18	was	be	VERB
ajam-102	113	19	work	work	NOUN
ajam-102	113	20	to	to	PART
ajam-102	113	21	be	be	AUX
ajam-102	113	22	done	do	VERB
ajam-102	113	23	.	.	PUNCT
ajam-102	114	1	this	this	PRON
ajam-102	114	2	was	be	AUX
ajam-102	114	3	viewed	view	VERB
ajam-102	114	4	as	as	ADP
ajam-102	114	5	cost	cost	NOUN
ajam-102	114	6	effective	effective	ADJ
ajam-102	114	7	as	as	SCONJ
ajam-102	114	8	opposed	oppose	VERB
ajam-102	114	9	to	to	ADP
ajam-102	114	10	a	a	DET
ajam-102	114	11	waged	wage	VERB
ajam-102	114	12	or	or	CCONJ
ajam-102	114	13	salaried	salary	VERB
ajam-102	114	14	worker	worker	NOUN
ajam-102	114	15	who	who	PRON
ajam-102	114	16	needed	need	VERB
ajam-102	114	17	to	to	PART
ajam-102	114	18	be	be	AUX
ajam-102	114	19	paid	pay	VERB
ajam-102	114	20	at	at	ADP
ajam-102	114	21	the	the	DET
ajam-102	114	22	end	end	NOUN
ajam-102	114	23	of	of	ADP
ajam-102	114	24	the	the	DET
ajam-102	114	25	month	month	NOUN
ajam-102	114	26	whether	whether	SCONJ
ajam-102	114	27	or	or	CCONJ
ajam-102	114	28	not	not	PART
ajam-102	114	29	there	there	PRON
ajam-102	114	30	was	be	VERB
ajam-102	114	31	work	work	NOUN
ajam-102	114	32	.	.	PUNCT
ajam-102	115	1	based	base	VERB
ajam-102	115	2	on	on	ADP
ajam-102	115	3	these	these	DET
ajam-102	115	4	results	result	NOUN
ajam-102	115	5	,	,	PUNCT
ajam-102	115	6	it	it	PRON
ajam-102	115	7	is	be	AUX
ajam-102	115	8	clear	clear	ADJ
ajam-102	115	9	that	that	SCONJ
ajam-102	115	10	most	most	ADJ
ajam-102	115	11	entrepreneurs	entrepreneur	NOUN
ajam-102	115	12	in	in	ADP
ajam-102	115	13	garment	garment	NOUN
ajam-102	115	14	making	making	NOUN
ajam-102	115	15	look	look	VERB
ajam-102	115	16	for	for	ADP
ajam-102	115	17	ways	way	NOUN
ajam-102	115	18	of	of	ADP
ajam-102	115	19	cutting	cut	VERB
ajam-102	115	20	costs	cost	NOUN
ajam-102	115	21	.	.	PUNCT
ajam-102	116	1	this	this	PRON
ajam-102	116	2	showed	show	VERB
ajam-102	116	3	that	that	SCONJ
ajam-102	116	4	they	they	PRON
ajam-102	116	5	were	be	AUX
ajam-102	116	6	applying	apply	VERB
ajam-102	116	7	the	the	DET
ajam-102	116	8	principles	principle	NOUN
ajam-102	116	9	of	of	ADP
ajam-102	116	10	remaining	remain	VERB
ajam-102	116	11	competitive	competitive	ADJ
ajam-102	116	12	as	as	SCONJ
ajam-102	116	13	posited	posit	VERB
ajam-102	116	14	by	by	ADP
ajam-102	116	15	bharradwaj	bharradwaj	PROPN
ajam-102	116	16	et	et	PROPN
ajam-102	116	17	al	al	PROPN
ajam-102	116	18	.	.	PUNCT
ajam-102	117	1	(	(	PUNCT
ajam-102	117	2	2005	2005	NUM
ajam-102	117	3	)	)	PUNCT
ajam-102	117	4	,	,	PUNCT
ajam-102	117	5	gakure	gakure	NOUN
ajam-102	117	6	(	(	PUNCT
ajam-102	117	7	2006	2006	NUM
ajam-102	117	8	)	)	PUNCT
ajam-102	117	9	and	and	CCONJ
ajam-102	117	10	ngoze	ngoze	NOUN
ajam-102	117	11	(	(	PUNCT
ajam-102	117	12	2006	2006	NUM
ajam-102	117	13	)	)	PUNCT
ajam-102	117	14	,	,	PUNCT
ajam-102	117	15	that	that	SCONJ
ajam-102	117	16	for	for	SCONJ
ajam-102	117	17	a	a	DET
ajam-102	117	18	business	business	NOUN
ajam-102	117	19	to	to	PART
ajam-102	117	20	be	be	AUX
ajam-102	117	21	competitive	competitive	ADJ
ajam-102	117	22	,	,	PUNCT
ajam-102	117	23	the	the	DET
ajam-102	117	24	enterprise	enterprise	NOUN
ajam-102	117	25	needs	need	VERB
ajam-102	117	26	to	to	PART
ajam-102	117	27	be	be	AUX
ajam-102	117	28	the	the	DET
ajam-102	117	29	lowest	low	ADJ
ajam-102	117	30	cost	cost	NOUN
ajam-102	117	31	producer	producer	NOUN
ajam-102	117	32	relative	relative	ADJ
ajam-102	117	33	to	to	ADP
ajam-102	117	34	its	its	PRON
ajam-102	117	35	competitors	competitor	NOUN
ajam-102	117	36	.	.	PUNCT
ajam-102	118	1	customer	customer	NOUN
ajam-102	118	2	focus	focus	VERB
ajam-102	118	3	this	this	DET
ajam-102	118	4	strategy	strategy	NOUN
ajam-102	118	5	accounted	account	VERB
ajam-102	118	6	for	for	ADP
ajam-102	118	7	8	8	NUM
ajam-102	118	8	%	%	NOUN
ajam-102	118	9	of	of	ADP
ajam-102	118	10	the	the	DET
ajam-102	118	11	variance	variance	NOUN
ajam-102	118	12	with	with	ADP
ajam-102	118	13	a	a	DET
ajam-102	118	14	mean	mean	ADJ
ajam-102	118	15	factor	factor	NOUN
ajam-102	118	16	loading	loading	NOUN
ajam-102	118	17	of	of	ADP
ajam-102	118	18	.697	.697	NUM
ajam-102	118	19	.	.	PUNCT
ajam-102	119	1	this	this	DET
ajam-102	119	2	strategy	strategy	NOUN
ajam-102	119	3	was	be	AUX
ajam-102	119	4	adopted	adopt	VERB
ajam-102	119	5	by	by	ADP
ajam-102	119	6	57	57	NUM
ajam-102	119	7	%	%	NOUN
ajam-102	119	8	while	while	SCONJ
ajam-102	119	9	43	43	NUM
ajam-102	119	10	%	%	NOUN
ajam-102	119	11	did	do	AUX
ajam-102	119	12	not	not	PART
ajam-102	119	13	adopt	adopt	VERB
ajam-102	119	14	it	it	PRON
ajam-102	119	15	at	at	ADV
ajam-102	119	16	all	all	ADV
ajam-102	119	17	.	.	PUNCT
ajam-102	120	1	a	a	DET
ajam-102	120	2	customerbased	customerbase	VERB
ajam-102	120	3	strategy	strategy	NOUN
ajam-102	120	4	involves	involve	VERB
ajam-102	120	5	planning	plan	VERB
ajam-102	120	6	on	on	ADP
ajam-102	120	7	how	how	SCONJ
ajam-102	120	8	to	to	PART
ajam-102	120	9	handle	handle	VERB
ajam-102	120	10	the	the	DET
ajam-102	120	11	customers	customer	NOUN
ajam-102	120	12	at	at	ADP
ajam-102	120	13	every	every	DET
ajam-102	120	14	point	point	NOUN
ajam-102	120	15	and	and	CCONJ
ajam-102	120	16	it	it	PRON
ajam-102	120	17	is	be	AUX
ajam-102	120	18	practiced	practice	VERB
ajam-102	120	19	by	by	ADP
ajam-102	120	20	enterprises	enterprise	NOUN
ajam-102	120	21	that	that	PRON
ajam-102	120	22	are	be	AUX
ajam-102	120	23	customer	customer	NOUN
ajam-102	120	24	-	-	PUNCT
ajam-102	120	25	centric	centric	NOUN
ajam-102	120	26	.	.	PUNCT
ajam-102	121	1	all	all	DET
ajam-102	121	2	the	the	DET
ajam-102	121	3	respondents	respondent	NOUN
ajam-102	121	4	interviewed	interview	VERB
ajam-102	121	5	were	be	AUX
ajam-102	121	6	in	in	ADP
ajam-102	121	7	agreement	agreement	NOUN
ajam-102	121	8	that	that	SCONJ
ajam-102	121	9	the	the	DET
ajam-102	121	10	customer	customer	NOUN
ajam-102	121	11	know	know	VERB
ajam-102	121	12	what	what	PRON
ajam-102	121	13	he	he	PRON
ajam-102	121	14	/	/	SYM
ajam-102	122	1	she	she	PRON
ajam-102	122	2	wants	want	VERB
ajam-102	122	3	and	and	CCONJ
ajam-102	122	4	one	one	PRON
ajam-102	122	5	has	have	VERB
ajam-102	122	6	to	to	PART
ajam-102	122	7	listen	listen	VERB
ajam-102	122	8	to	to	ADP
ajam-102	122	9	him	he	PRON
ajam-102	122	10	or	or	CCONJ
ajam-102	122	11	her	she	PRON
ajam-102	122	12	(	(	PUNCT
ajam-102	122	13	have	have	AUX
ajam-102	122	14	products	product	NOUN
ajam-102	122	15	as	as	ADP
ajam-102	122	16	per	per	ADP
ajam-102	122	17	customer	customer	NOUN
ajam-102	122	18	needs	need	NOUN
ajam-102	122	19	)	)	PUNCT
ajam-102	122	20	.	.	PUNCT
ajam-102	123	1	stokes	stoke	NOUN
ajam-102	123	2	and	and	CCONJ
ajam-102	123	3	wendy	wendy	PROPN
ajam-102	123	4	(	(	PUNCT
ajam-102	123	5	2008	2008	NUM
ajam-102	123	6	)	)	PUNCT
ajam-102	123	7	indicate	indicate	VERB
ajam-102	123	8	that	that	SCONJ
ajam-102	123	9	micro	micro	NOUN
ajam-102	123	10	-	-	NOUN
ajam-102	123	11	enterprises	enterprise	NOUN
ajam-102	123	12	adopt	adopt	VERB
ajam-102	123	13	a	a	DET
ajam-102	123	14	customer	customer	NOUN
ajam-102	123	15	-	-	PUNCT
ajam-102	123	16	oriented	orient	VERB
ajam-102	123	17	strategy	strategy	NOUN
ajam-102	123	18	in	in	ADP
ajam-102	123	19	order	order	NOUN
ajam-102	123	20	to	to	PART
ajam-102	123	21	survive	survive	VERB
ajam-102	123	22	and	and	CCONJ
ajam-102	123	23	thrive	thrive	VERB
ajam-102	123	24	in	in	ADP
ajam-102	123	25	a	a	DET
ajam-102	123	26	competitive	competitive	ADJ
ajam-102	123	27	market	market	NOUN
ajam-102	123	28	.	.	PUNCT
ajam-102	124	1	based	base	VERB
ajam-102	124	2	on	on	ADP
ajam-102	124	3	this	this	DET
ajam-102	124	4	study	study	NOUN
ajam-102	124	5	,	,	PUNCT
ajam-102	124	6	it	it	PRON
ajam-102	124	7	is	be	AUX
ajam-102	124	8	clear	clear	ADJ
ajam-102	124	9	that	that	SCONJ
ajam-102	124	10	garmentmaking	garmentmake	VERB
ajam-102	124	11	micro	micro	NOUN
ajam-102	124	12	-	-	NOUN
ajam-102	124	13	enterprises	enterprise	NOUN
ajam-102	124	14	take	take	VERB
ajam-102	124	15	customer	customer	NOUN
ajam-102	124	16	opinion	opinion	NOUN
ajam-102	124	17	as	as	ADP
ajam-102	124	18	regards	regard	NOUN
ajam-102	124	19	to	to	ADP
ajam-102	124	20	prices	price	NOUN
ajam-102	124	21	very	very	ADV
ajam-102	124	22	important	important	ADJ
ajam-102	124	23	while	while	SCONJ
ajam-102	124	24	devising	devise	VERB
ajam-102	124	25	ways	way	NOUN
ajam-102	124	26	of	of	ADP
ajam-102	124	27	having	have	VERB
ajam-102	124	28	as	as	ADV
ajam-102	124	29	many	many	ADJ
ajam-102	124	30	customers	customer	NOUN
ajam-102	124	31	as	as	ADP
ajam-102	124	32	possible	possible	ADJ
ajam-102	124	33	.	.	PUNCT
ajam-102	125	1	market	market	NOUN
ajam-102	125	2	penetration	penetration	NOUN
ajam-102	125	3	market	market	NOUN
ajam-102	125	4	penetration	penetration	NOUN
ajam-102	125	5	as	as	ADP
ajam-102	125	6	a	a	DET
ajam-102	125	7	strategy	strategy	NOUN
ajam-102	125	8	accounted	account	VERB
ajam-102	125	9	for	for	ADP
ajam-102	125	10	9	9	NUM
ajam-102	125	11	%	%	NOUN
ajam-102	125	12	of	of	ADP
ajam-102	125	13	the	the	DET
ajam-102	125	14	variance	variance	NOUN
ajam-102	125	15	with	with	ADP
ajam-102	125	16	a	a	DET
ajam-102	125	17	mean	mean	ADJ
ajam-102	125	18	factor	factor	NOUN
ajam-102	125	19	of	of	ADP
ajam-102	125	20	.706	.706	NUM
ajam-102	125	21	.	.	PUNCT
ajam-102	126	1	it	it	PRON
ajam-102	126	2	was	be	AUX
ajam-102	126	3	undertaken	undertake	VERB
ajam-102	126	4	by	by	ADP
ajam-102	126	5	56	56	NUM
ajam-102	126	6	%	%	NOUN
ajam-102	126	7	of	of	ADP
ajam-102	126	8	the	the	DET
ajam-102	126	9	respondents	respondent	NOUN
ajam-102	126	10	.	.	PUNCT
ajam-102	127	1	stokes	stoke	NOUN
ajam-102	127	2	and	and	CCONJ
ajam-102	127	3	wendy	wendy	PROPN
ajam-102	127	4	(	(	PUNCT
ajam-102	127	5	2008	2008	NUM
ajam-102	127	6	)	)	PUNCT
ajam-102	127	7	posit	posit	VERB
ajam-102	127	8	that	that	SCONJ
ajam-102	127	9	enterprises	enterprise	NOUN
ajam-102	127	10	implement	implement	VERB
ajam-102	127	11	this	this	DET
ajam-102	127	12	strategy	strategy	NOUN
ajam-102	127	13	with	with	ADP
ajam-102	127	14	the	the	DET
ajam-102	127	15	aim	aim	NOUN
ajam-102	127	16	of	of	ADP
ajam-102	127	17	increasing	increase	VERB
ajam-102	127	18	their	their	PRON
ajam-102	127	19	customer	customer	NOUN
ajam-102	127	20	base	base	NOUN
ajam-102	127	21	as	as	ADV
ajam-102	127	22	well	well	ADV
ajam-102	127	23	as	as	ADP
ajam-102	127	24	sales	sale	NOUN
ajam-102	127	25	without	without	ADP
ajam-102	127	26	making	make	VERB
ajam-102	127	27	major	major	ADJ
ajam-102	127	28	changes	change	NOUN
ajam-102	127	29	on	on	ADP
ajam-102	127	30	their	their	PRON
ajam-102	127	31	products	product	NOUN
ajam-102	127	32	.	.	PUNCT
ajam-102	128	1	the	the	DET
ajam-102	128	2	results	result	NOUN
ajam-102	128	3	indicate	indicate	VERB
ajam-102	128	4	that	that	SCONJ
ajam-102	128	5	most	most	ADJ
ajam-102	128	6	of	of	ADP
ajam-102	128	7	the	the	DET
ajam-102	128	8	garments	garment	NOUN
ajam-102	128	9	making	make	VERB
ajam-102	128	10	micro	micro	ADJ
ajam-102	128	11	enterprises	enterprise	NOUN
ajam-102	128	12	focus	focus	VERB
ajam-102	128	13	more	more	ADV
ajam-102	128	14	on	on	ADP
ajam-102	128	15	the	the	DET
ajam-102	128	16	market	market	NOUN
ajam-102	128	17	.	.	PUNCT
ajam-102	129	1	market	market	NOUN
ajam-102	129	2	penetration	penetration	NOUN
ajam-102	129	3	as	as	ADP
ajam-102	129	4	a	a	DET
ajam-102	129	5	strategy	strategy	NOUN
ajam-102	129	6	was	be	AUX
ajam-102	129	7	introduced	introduce	VERB
ajam-102	129	8	by	by	ADP
ajam-102	129	9	ansoff	ansoff	NOUN
ajam-102	129	10	as	as	ADP
ajam-102	129	11	an	an	DET
ajam-102	129	12	alternative	alternative	ADJ
ajam-102	129	13	strategy	strategy	NOUN
ajam-102	129	14	which	which	PRON
ajam-102	129	15	links	link	VERB
ajam-102	129	16	products	product	NOUN
ajam-102	129	17	to	to	ADP
ajam-102	129	18	the	the	DET
ajam-102	129	19	markets	market	NOUN
ajam-102	129	20	with	with	ADP
ajam-102	129	21	the	the	DET
ajam-102	129	22	least	least	ADJ
ajam-102	129	23	risk	risk	NOUN
ajam-102	129	24	in	in	ADP
ajam-102	129	25	the	the	DET
ajam-102	129	26	large	large	ADJ
ajam-102	129	27	firms	firm	NOUN
ajam-102	129	28	(	(	PUNCT
ajam-102	129	29	kotler	kotler	PROPN
ajam-102	129	30	and	and	CCONJ
ajam-102	129	31	armstrong	armstrong	PROPN
ajam-102	129	32	,	,	PUNCT
ajam-102	129	33	1994	1994	NUM
ajam-102	129	34	)	)	PUNCT
ajam-102	129	35	.	.	PUNCT
ajam-102	130	1	however	however	ADV
ajam-102	130	2	,	,	PUNCT
ajam-102	130	3	this	this	DET
ajam-102	130	4	strategy	strategy	NOUN
ajam-102	130	5	is	be	AUX
ajam-102	130	6	also	also	ADV
ajam-102	130	7	applicable	applicable	ADJ
ajam-102	130	8	to	to	ADP
ajam-102	130	9	microenterprises	microenterprise	NOUN
ajam-102	130	10	because	because	SCONJ
ajam-102	130	11	it	it	PRON
ajam-102	130	12	seeks	seek	VERB
ajam-102	130	13	to	to	PART
ajam-102	130	14	increase	increase	VERB
ajam-102	130	15	the	the	DET
ajam-102	130	16	market	market	NOUN
ajam-102	130	17	share	share	NOUN
ajam-102	130	18	with	with	ADP
ajam-102	130	19	the	the	DET
ajam-102	130	20	existing	exist	VERB
ajam-102	130	21	products	product	NOUN
ajam-102	130	22	.	.	PUNCT
ajam-102	131	1	this	this	PRON
ajam-102	131	2	means	mean	VERB
ajam-102	131	3	that	that	SCONJ
ajam-102	131	4	one	one	PRON
ajam-102	131	5	has	have	VERB
ajam-102	131	6	to	to	PART
ajam-102	131	7	keep	keep	VERB
ajam-102	131	8	on	on	ADP
ajam-102	131	9	looking	look	VERB
ajam-102	131	10	for	for	ADP
ajam-102	131	11	new	new	ADJ
ajam-102	131	12	ways	way	NOUN
ajam-102	131	13	to	to	PART
ajam-102	131	14	market	market	VERB
ajam-102	131	15	his	his	PRON
ajam-102	131	16	/	/	SYM
ajam-102	131	17	her	her	PRON
ajam-102	131	18	designs	design	NOUN
ajam-102	131	19	and	and	CCONJ
ajam-102	131	20	constantly	constantly	ADV
ajam-102	131	21	look	look	VERB
ajam-102	131	22	for	for	ADP
ajam-102	131	23	new	new	ADJ
ajam-102	131	24	customers	customer	NOUN
ajam-102	131	25	.	.	PUNCT
ajam-102	132	1	product	product	NOUN
ajam-102	132	2	differentiation	differentiation	NOUN
ajam-102	132	3	product	product	NOUN
ajam-102	132	4	differentiation	differentiation	NOUN
ajam-102	132	5	accounted	account	VERB
ajam-102	132	6	for	for	ADP
ajam-102	132	7	7	7	NUM
ajam-102	132	8	%	%	NOUN
ajam-102	132	9	of	of	ADP
ajam-102	132	10	the	the	DET
ajam-102	132	11	total	total	ADJ
ajam-102	132	12	variance	variance	NOUN
ajam-102	132	13	with	with	ADP
ajam-102	132	14	a	a	DET
ajam-102	132	15	mean	mean	ADJ
ajam-102	132	16	factor	factor	NOUN
ajam-102	132	17	loading	loading	NOUN
ajam-102	132	18	of	of	ADP
ajam-102	132	19	.682	.682	NUM
ajam-102	132	20	.	.	PUNCT
ajam-102	133	1	those	those	PRON
ajam-102	133	2	that	that	PRON
ajam-102	133	3	implemented	implement	VERB
ajam-102	133	4	this	this	DET
ajam-102	133	5	strategy	strategy	NOUN
ajam-102	133	6	were	be	AUX
ajam-102	133	7	55	55	NUM
ajam-102	133	8	%	%	NOUN
ajam-102	133	9	while	while	SCONJ
ajam-102	133	10	45	45	NUM
ajam-102	133	11	%	%	NOUN
ajam-102	133	12	did	do	AUX
ajam-102	133	13	not	not	PART
ajam-102	133	14	implement	implement	VERB
ajam-102	133	15	it	it	PRON
ajam-102	133	16	.	.	PUNCT
ajam-102	134	1	in	in	ADP
ajam-102	134	2	garment	garment	NOUN
ajam-102	134	3	making	make	VERB
ajam-102	134	4	micro	micro	NOUN
ajam-102	134	5	-	-	NOUN
ajam-102	134	6	enterprises	enterprise	NOUN
ajam-102	134	7	,	,	PUNCT
ajam-102	134	8	differentiation	differentiation	NOUN
ajam-102	134	9	is	be	AUX
ajam-102	134	10	achieved	achieve	VERB
ajam-102	134	11	by	by	ADP
ajam-102	134	12	having	have	VERB
ajam-102	134	13	new	new	ADJ
ajam-102	134	14	and	and	CCONJ
ajam-102	134	15	unique	unique	ADJ
ajam-102	134	16	designs	design	NOUN
ajam-102	134	17	as	as	ADV
ajam-102	134	18	well	well	ADV
ajam-102	134	19	as	as	ADP
ajam-102	134	20	offering	offer	VERB
ajam-102	134	21	“	"	PUNCT
ajam-102	134	22	after	after	ADP
ajam-102	134	23	sale	sale	NOUN
ajam-102	134	24	”	"	PUNCT
ajam-102	134	25	services	service	NOUN
ajam-102	134	26	.	.	PUNCT
ajam-102	135	1	based	base	VERB
ajam-102	135	2	on	on	ADP
ajam-102	135	3	the	the	DET
ajam-102	135	4	interviews	interview	NOUN
ajam-102	135	5	,	,	PUNCT
ajam-102	135	6	the	the	DET
ajam-102	135	7	most	most	ADV
ajam-102	135	8	after	after	SCONJ
ajam-102	135	9	sale	sale	NOUN
ajam-102	135	10	services	service	NOUN
ajam-102	135	11	offered	offer	VERB
ajam-102	135	12	are	be	AUX
ajam-102	135	13	ironing	iron	VERB
ajam-102	135	14	and	and	CCONJ
ajam-102	135	15	quantity	quantity	NOUN
ajam-102	135	16	discounts	discount	NOUN
ajam-102	135	17	.	.	PUNCT
ajam-102	136	1	a	a	DET
ajam-102	136	2	customer	customer	NOUN
ajam-102	136	3	who	who	PRON
ajam-102	136	4	is	be	AUX
ajam-102	136	5	price	price	NOUN
ajam-102	136	6	-	-	PUNCT
ajam-102	136	7	sensitive	sensitive	ADJ
ajam-102	136	8	would	would	AUX
ajam-102	136	9	be	be	AUX
ajam-102	136	10	loyal	loyal	ADJ
ajam-102	136	11	to	to	ADP
ajam-102	136	12	a	a	DET
ajam-102	136	13	specific	specific	ADJ
ajam-102	136	14	garment	garment	NOUN
ajam-102	136	15	maker	maker	NOUN
ajam-102	136	16	since	since	SCONJ
ajam-102	136	17	he	he	PRON
ajam-102	136	18	/	/	PUNCT
ajam-102	136	19	she	she	PRON
ajam-102	136	20	knows	know	VERB
ajam-102	136	21	he	he	PRON
ajam-102	136	22	/	/	PUNCT
ajam-102	136	23	she	she	PRON
ajam-102	136	24	will	will	AUX
ajam-102	136	25	make	make	VERB
ajam-102	136	26	discounts	discount	NOUN
ajam-102	136	27	based	base	VERB
ajam-102	136	28	on	on	ADP
ajam-102	136	29	how	how	SCONJ
ajam-102	136	30	many	many	ADJ
ajam-102	136	31	items	item	NOUN
ajam-102	136	32	he	he	PRON
ajam-102	136	33	/	/	SYM
ajam-102	136	34	she	she	PRON
ajam-102	136	35	orders	order	VERB
ajam-102	136	36	and	and	CCONJ
ajam-102	136	37	the	the	DET
ajam-102	136	38	frequency	frequency	NOUN
ajam-102	136	39	of	of	ADP
ajam-102	136	40	placing	place	VERB
ajam-102	136	41	the	the	DET
ajam-102	136	42	orders	order	NOUN
ajam-102	136	43	.	.	PUNCT
ajam-102	137	1	the	the	DET
ajam-102	137	2	garment	garment	NOUN
ajam-102	137	3	making	make	VERB
ajam-102	137	4	entrepreneurs	entrepreneur	NOUN
ajam-102	137	5	are	be	AUX
ajam-102	137	6	also	also	ADV
ajam-102	137	7	keen	keen	ADJ
ajam-102	137	8	on	on	ADP
ajam-102	137	9	what	what	PRON
ajam-102	137	10	is	be	AUX
ajam-102	137	11	in	in	ADP
ajam-102	137	12	the	the	DET
ajam-102	137	13	market	market	NOUN
ajam-102	137	14	(	(	PUNCT
ajam-102	137	15	fashionable	fashionable	ADJ
ajam-102	137	16	)	)	PUNCT
ajam-102	137	17	,	,	PUNCT
ajam-102	137	18	in	in	ADP
ajam-102	137	19	order	order	NOUN
ajam-102	137	20	to	to	PART
ajam-102	137	21	ensure	ensure	VERB
ajam-102	137	22	that	that	SCONJ
ajam-102	137	23	their	their	PRON
ajam-102	137	24	products	product	NOUN
ajam-102	137	25	are	be	AUX
ajam-102	137	26	unique	unique	ADJ
ajam-102	137	27	thus	thus	ADV
ajam-102	137	28	creating	create	VERB
ajam-102	137	29	a	a	DET
ajam-102	137	30	competitive	competitive	ADJ
ajam-102	137	31	edge	edge	NOUN
ajam-102	137	32	.	.	PUNCT
ajam-102	138	1	swinker	swinker	ADJ
ajam-102	138	2	and	and	CCONJ
ajam-102	138	3	hines	hines	PROPN
ajam-102	138	4	(	(	PUNCT
ajam-102	138	5	2007	2007	NUM
ajam-102	138	6	)	)	PUNCT
ajam-102	138	7	hypothesized	hypothesize	VERB
ajam-102	138	8	that	that	SCONJ
ajam-102	138	9	fashion	fashion	NOUN
ajam-102	138	10	consumers	consumer	NOUN
ajam-102	138	11	are	be	AUX
ajam-102	138	12	also	also	ADV
ajam-102	138	13	keen	keen	ADJ
ajam-102	138	14	on	on	ADP
ajam-102	138	15	what	what	PRON
ajam-102	138	16	is	be	AUX
ajam-102	138	17	on	on	ADP
ajam-102	138	18	fashion	fashion	NOUN
ajam-102	138	19	and	and	CCONJ
ajam-102	138	20	would	would	AUX
ajam-102	138	21	always	always	ADV
ajam-102	138	22	want	want	VERB
ajam-102	138	23	to	to	PART
ajam-102	138	24	be	be	AUX
ajam-102	138	25	unique	unique	ADJ
ajam-102	138	26	since	since	SCONJ
ajam-102	138	27	clothing	clothing	NOUN
ajam-102	138	28	is	be	AUX
ajam-102	138	29	used	use	VERB
ajam-102	138	30	as	as	ADP
ajam-102	138	31	a	a	DET
ajam-102	138	32	way	way	NOUN
ajam-102	138	33	of	of	ADP
ajam-102	138	34	extending	extend	VERB
ajam-102	138	35	oneself	oneself	PRON
ajam-102	138	36	.	.	PUNCT
ajam-102	139	1	interview	interview	NOUN
ajam-102	139	2	results	result	NOUN
ajam-102	139	3	also	also	ADV
ajam-102	139	4	indicated	indicate	VERB
ajam-102	139	5	that	that	SCONJ
ajam-102	139	6	fashion	fashion	NOUN
ajam-102	139	7	consumers	consumer	NOUN
ajam-102	139	8	want	want	VERB
ajam-102	139	9	unique	unique	ADJ
ajam-102	139	10	designs	design	NOUN
ajam-102	139	11	.	.	PUNCT
ajam-102	140	1	some	some	DET
ajam-102	140	2	interviewees	interviewee	NOUN
ajam-102	140	3	indicated	indicate	VERB
ajam-102	140	4	that	that	SCONJ
ajam-102	140	5	fashion	fashion	NOUN
ajam-102	140	6	conscious	conscious	ADJ
ajam-102	140	7	customers	customer	NOUN
ajam-102	140	8	hate	hate	VERB
ajam-102	140	9	to	to	PART
ajam-102	140	10	see	see	VERB
ajam-102	140	11	someone	someone	PRON
ajam-102	140	12	else	else	ADV
ajam-102	140	13	with	with	ADP
ajam-102	140	14	similar	similar	ADJ
ajam-102	140	15	designs	design	NOUN
ajam-102	140	16	and	and	CCONJ
ajam-102	140	17	if	if	SCONJ
ajam-102	140	18	this	this	PRON
ajam-102	140	19	happens	happen	VERB
ajam-102	140	20	,	,	PUNCT
ajam-102	140	21	they	they	PRON
ajam-102	140	22	will	will	AUX
ajam-102	140	23	never	never	ADV
ajam-102	140	24	wear	wear	VERB
ajam-102	140	25	that	that	DET
ajam-102	140	26	garment	garment	NOUN
ajam-102	140	27	even	even	ADV
ajam-102	140	28	though	though	SCONJ
ajam-102	140	29	it	it	PRON
ajam-102	140	30	may	may	AUX
ajam-102	140	31	be	be	AUX
ajam-102	140	32	new	new	ADJ
ajam-102	140	33	.	.	PUNCT
ajam-102	141	1	pricing	pricing	NOUN
ajam-102	141	2	pricing	pricing	NOUN
ajam-102	141	3	accounted	account	VERB
ajam-102	141	4	for	for	ADP
ajam-102	141	5	7	7	NUM
ajam-102	141	6	%	%	NOUN
ajam-102	141	7	of	of	ADP
ajam-102	141	8	the	the	DET
ajam-102	141	9	variance	variance	NOUN
ajam-102	141	10	with	with	ADP
ajam-102	141	11	a	a	DET
ajam-102	141	12	mean	mean	ADJ
ajam-102	141	13	factor	factor	NOUN
ajam-102	141	14	loading	loading	NOUN
ajam-102	141	15	of	of	ADP
ajam-102	141	16	.698	.698	NUM
ajam-102	141	17	.	.	PUNCT
ajam-102	142	1	the	the	DET
ajam-102	142	2	pricing	pricing	NOUN
ajam-102	142	3	strategy	strategy	NOUN
ajam-102	142	4	was	be	AUX
ajam-102	142	5	implemented	implement	VERB
ajam-102	142	6	by	by	ADP
ajam-102	142	7	46	46	NUM
ajam-102	142	8	%	%	NOUN
ajam-102	142	9	of	of	ADP
ajam-102	142	10	the	the	DET
ajam-102	142	11	respondents	respondent	NOUN
ajam-102	142	12	while	while	SCONJ
ajam-102	142	13	majority	majority	NOUN
ajam-102	142	14	(	(	PUNCT
ajam-102	142	15	54	54	NUM
ajam-102	142	16	%	%	NOUN
ajam-102	142	17	)	)	PUNCT
ajam-102	142	18	did	do	VERB
ajam-102	142	19	not	not	PART
ajam-102	142	20	.	.	PUNCT
ajam-102	143	1	according	accord	VERB
ajam-102	143	2	to	to	ADP
ajam-102	143	3	stokes	stokes	PROPN
ajam-102	143	4	and	and	CCONJ
ajam-102	143	5	wendy	wendy	PROPN
ajam-102	143	6	(	(	PUNCT
ajam-102	143	7	2008	2008	NUM
ajam-102	143	8	)	)	PUNCT
ajam-102	143	9	,	,	PUNCT
ajam-102	143	10	the	the	DET
ajam-102	143	11	pricing	pricing	NOUN
ajam-102	143	12	strategy	strategy	NOUN
ajam-102	143	13	can	can	AUX
ajam-102	143	14	be	be	AUX
ajam-102	143	15	equated	equate	VERB
ajam-102	143	16	to	to	ADP
ajam-102	143	17	the	the	DET
ajam-102	143	18	price	price	NOUN
ajam-102	143	19	penetration	penetration	NOUN
ajam-102	143	20	approach	approach	NOUN
ajam-102	143	21	.	.	PUNCT
ajam-102	144	1	based	base	VERB
ajam-102	144	2	on	on	ADP
ajam-102	144	3	the	the	DET
ajam-102	144	4	results	result	NOUN
ajam-102	144	5	,	,	PUNCT
ajam-102	144	6	those	those	PRON
ajam-102	144	7	who	who	PRON
ajam-102	144	8	utilized	utilize	VERB
ajam-102	144	9	this	this	DET
ajam-102	144	10	approach	approach	NOUN
ajam-102	144	11	aimed	aim	VERB
ajam-102	144	12	at	at	ADP
ajam-102	144	13	keeping	keep	VERB
ajam-102	144	14	prices	price	NOUN
ajam-102	144	15	as	as	ADV
ajam-102	144	16	low	low	ADJ
ajam-102	144	17	as	as	ADP
ajam-102	144	18	possible	possible	ADJ
ajam-102	144	19	in	in	ADP
ajam-102	144	20	order	order	NOUN
ajam-102	144	21	to	to	PART
ajam-102	144	22	achieve	achieve	VERB
ajam-102	144	23	the	the	DET
ajam-102	144	24	highest	high	ADJ
ajam-102	144	25	level	level	NOUN
ajam-102	144	26	of	of	ADP
ajam-102	144	27	sales	sale	NOUN
ajam-102	144	28	.	.	PUNCT
ajam-102	145	1	this	this	PRON
ajam-102	145	2	indicates	indicate	VERB
ajam-102	145	3	that	that	SCONJ
ajam-102	145	4	some	some	PRON
ajam-102	145	5	of	of	ADP
ajam-102	145	6	the	the	DET
ajam-102	145	7	garment	garment	NOUN
ajam-102	145	8	-	-	PUNCT
ajam-102	145	9	making	make	VERB
ajam-102	145	10	micro	micro	NOUN
ajam-102	145	11	-	-	NOUN
ajam-102	145	12	entrepreneurs	entrepreneur	NOUN
ajam-102	145	13	will	will	AUX
ajam-102	145	14	always	always	ADV
ajam-102	145	15	set	set	VERB
ajam-102	145	16	prices	price	NOUN
ajam-102	145	17	lower	low	ADJ
ajam-102	145	18	than	than	ADP
ajam-102	145	19	the	the	DET
ajam-102	145	20	competitors	competitor	NOUN
ajam-102	145	21	using	use	VERB
ajam-102	145	22	the	the	DET
ajam-102	145	23	market	market	NOUN
ajam-102	145	24	price	price	NOUN
ajam-102	145	25	as	as	ADP
ajam-102	145	26	the	the	DET
ajam-102	145	27	benchmark	benchmark	NOUN
ajam-102	145	28	.	.	PUNCT
ajam-102	146	1	these	these	PRON
ajam-102	146	2	results	result	VERB
ajam-102	146	3	tally	tally	PROPN
ajam-102	146	4	with	with	ADP
ajam-102	146	5	the	the	DET
ajam-102	146	6	remarks	remark	NOUN
ajam-102	146	7	from	from	ADP
ajam-102	146	8	some	some	PRON
ajam-102	146	9	of	of	ADP
ajam-102	146	10	the	the	DET
ajam-102	146	11	interviewees	interviewee	NOUN
ajam-102	146	12	who	who	PRON
ajam-102	146	13	indicated	indicate	VERB
ajam-102	146	14	:	:	PUNCT
ajam-102	146	15	“	"	PUNCT
ajam-102	146	16	can	can	AUX
ajam-102	146	17	not	not	PART
ajam-102	146	18	charge	charge	VERB
ajam-102	146	19	extremely	extremely	ADV
ajam-102	146	20	high	high	ADJ
ajam-102	146	21	or	or	CCONJ
ajam-102	146	22	low	low	ADJ
ajam-102	146	23	vis	vis	X
ajam-102	146	24	-	-	ADJ
ajam-102	146	25	à	à	X
ajam-102	146	26	-	-	PUNCT
ajam-102	146	27	vis	vis	X
ajam-102	146	28	the	the	DET
ajam-102	146	29	average	average	ADJ
ajam-102	146	30	market	market	NOUN
ajam-102	146	31	price	price	NOUN
ajam-102	146	32	”	"	PUNCT
ajam-102	146	33	.	.	PUNCT
ajam-102	147	1	product	product	NOUN
ajam-102	147	2	quality	quality	NOUN
ajam-102	147	3	strategy	strategy	NOUN
ajam-102	147	4	this	this	DET
ajam-102	147	5	strategy	strategy	NOUN
ajam-102	147	6	explained	explain	VERB
ajam-102	147	7	7	7	NUM
ajam-102	147	8	%	%	NOUN
ajam-102	147	9	of	of	ADP
ajam-102	147	10	the	the	DET
ajam-102	147	11	variance	variance	NOUN
ajam-102	147	12	with	with	ADP
ajam-102	147	13	a	a	DET
ajam-102	147	14	mean	mean	ADJ
ajam-102	147	15	factor	factor	NOUN
ajam-102	147	16	loading	loading	NOUN
ajam-102	147	17	of	of	ADP
ajam-102	147	18	.772	.772	NUM
ajam-102	147	19	.	.	PUNCT
ajam-102	148	1	it	it	PRON
ajam-102	148	2	was	be	AUX
ajam-102	148	3	implemented	implement	VERB
ajam-102	148	4	by	by	ADP
ajam-102	148	5	37	37	NUM
ajam-102	148	6	%	%	NOUN
ajam-102	148	7	of	of	ADP
ajam-102	148	8	the	the	DET
ajam-102	148	9	respondents	respondent	NOUN
ajam-102	148	10	marketing	marketing	NOUN
ajam-102	148	11	while	while	SCONJ
ajam-102	148	12	63	63	NUM
ajam-102	148	13	%	%	NOUN
ajam-102	148	14	did	do	AUX
ajam-102	148	15	not	not	PART
ajam-102	148	16	undertake	undertake	VERB
ajam-102	148	17	it	it	PRON
ajam-102	148	18	.	.	PUNCT
ajam-102	149	1	this	this	PRON
ajam-102	149	2	is	be	AUX
ajam-102	149	3	an	an	DET
ajam-102	149	4	indication	indication	NOUN
ajam-102	149	5	that	that	SCONJ
ajam-102	149	6	few	few	ADJ
ajam-102	149	7	entrepreneurs	entrepreneur	NOUN
ajam-102	149	8	in	in	ADP
ajam-102	149	9	garment	garment	NOUN
ajam-102	149	10	making	make	VERB
ajam-102	149	11	pay	pay	VERB
ajam-102	149	12	attention	attention	NOUN
ajam-102	149	13	to	to	ADP
ajam-102	149	14	quality	quality	NOUN
ajam-102	149	15	of	of	ADP
ajam-102	149	16	the	the	DET
ajam-102	149	17	products	product	NOUN
ajam-102	149	18	.	.	PUNCT
ajam-102	150	1	the	the	DET
ajam-102	150	2	174	174	NUM
ajam-102	150	3	afr	afr	NOUN
ajam-102	150	4	.	.	PUNCT
ajam-102	151	1	j.	j.	PROPN
ajam-102	151	2	agric	agric	PROPN
ajam-102	151	3	.	.	PROPN
ajam-102	152	1	mark	mark	PROPN
ajam-102	152	2	.	.	PUNCT
ajam-102	153	1	interview	interview	NOUN
ajam-102	153	2	results	result	NOUN
ajam-102	153	3	indicate	indicate	VERB
ajam-102	153	4	that	that	SCONJ
ajam-102	153	5	good	good	ADJ
ajam-102	153	6	quality	quality	NOUN
ajam-102	153	7	is	be	AUX
ajam-102	153	8	one	one	NUM
ajam-102	153	9	of	of	ADP
ajam-102	153	10	the	the	DET
ajam-102	153	11	demands	demand	NOUN
ajam-102	153	12	that	that	SCONJ
ajam-102	153	13	customers	customer	NOUN
ajam-102	153	14	make	make	VERB
ajam-102	153	15	when	when	SCONJ
ajam-102	153	16	they	they	PRON
ajam-102	153	17	order	order	VERB
ajam-102	153	18	garments	garment	NOUN
ajam-102	153	19	.	.	PUNCT
ajam-102	154	1	according	accord	VERB
ajam-102	154	2	to	to	ADP
ajam-102	154	3	stokes	stokes	PROPN
ajam-102	154	4	and	and	CCONJ
ajam-102	154	5	wendy	wendy	PROPN
ajam-102	154	6	(	(	PUNCT
ajam-102	154	7	2008	2008	NUM
ajam-102	154	8	)	)	PUNCT
ajam-102	154	9	,	,	PUNCT
ajam-102	154	10	product	product	NOUN
ajam-102	154	11	quality	quality	NOUN
ajam-102	154	12	refers	refer	VERB
ajam-102	154	13	to	to	ADP
ajam-102	154	14	the	the	DET
ajam-102	154	15	benefits	benefit	NOUN
ajam-102	154	16	to	to	ADP
ajam-102	154	17	the	the	DET
ajam-102	154	18	customer	customer	NOUN
ajam-102	154	19	as	as	ADP
ajam-102	154	20	a	a	DET
ajam-102	154	21	result	result	NOUN
ajam-102	154	22	of	of	ADP
ajam-102	154	23	using	use	VERB
ajam-102	154	24	the	the	DET
ajam-102	154	25	product	product	NOUN
ajam-102	154	26	and	and	CCONJ
ajam-102	154	27	the	the	DET
ajam-102	154	28	actual	actual	ADJ
ajam-102	154	29	product	product	NOUN
ajam-102	154	30	features	feature	VERB
ajam-102	154	31	or	or	CCONJ
ajam-102	154	32	characteristics	characteristic	NOUN
ajam-102	154	33	that	that	PRON
ajam-102	154	34	create	create	VERB
ajam-102	154	35	these	these	DET
ajam-102	154	36	benefits	benefit	NOUN
ajam-102	154	37	.	.	PUNCT
ajam-102	155	1	the	the	DET
ajam-102	155	2	quality	quality	NOUN
ajam-102	155	3	of	of	ADP
ajam-102	155	4	the	the	DET
ajam-102	155	5	fabric	fabric	NOUN
ajam-102	155	6	is	be	AUX
ajam-102	155	7	important	important	ADJ
ajam-102	155	8	in	in	ADP
ajam-102	155	9	garment	garment	NOUN
ajam-102	155	10	-making	-making	NOUN
ajam-102	155	11	because	because	SCONJ
ajam-102	155	12	it	it	PRON
ajam-102	155	13	affects	affect	VERB
ajam-102	155	14	the	the	DET
ajam-102	155	15	hand	hand	NOUN
ajam-102	155	16	feel	feel	NOUN
ajam-102	155	17	,	,	PUNCT
ajam-102	155	18	texture	texture	ADJ
ajam-102	155	19	and	and	CCONJ
ajam-102	155	20	other	other	ADJ
ajam-102	155	21	performance	performance	NOUN
ajam-102	155	22	aspects	aspect	NOUN
ajam-102	155	23	of	of	ADP
ajam-102	155	24	the	the	DET
ajam-102	155	25	product	product	NOUN
ajam-102	155	26	.	.	PUNCT
ajam-102	156	1	one	one	NUM
ajam-102	156	2	of	of	ADP
ajam-102	156	3	the	the	DET
ajam-102	156	4	interviewee	interviewee	NOUN
ajam-102	156	5	indicated	indicate	VERB
ajam-102	156	6	;	;	PUNCT
ajam-102	156	7	“	"	PUNCT
ajam-102	156	8	quality	quality	NOUN
ajam-102	156	9	of	of	ADP
ajam-102	156	10	a	a	DET
ajam-102	156	11	fabric	fabric	NOUN
ajam-102	156	12	is	be	AUX
ajam-102	156	13	a	a	DET
ajam-102	156	14	thing	thing	NOUN
ajam-102	156	15	one	one	NUM
ajam-102	156	16	learns	learn	VERB
ajam-102	156	17	with	with	ADP
ajam-102	156	18	experience	experience	NOUN
ajam-102	156	19	,	,	PUNCT
ajam-102	156	20	once	once	SCONJ
ajam-102	156	21	you	you	PRON
ajam-102	156	22	can	can	AUX
ajam-102	156	23	distinguish	distinguish	VERB
ajam-102	156	24	between	between	ADP
ajam-102	156	25	poor	poor	ADJ
ajam-102	156	26	and	and	CCONJ
ajam-102	156	27	good	good	ADJ
ajam-102	156	28	quality	quality	NOUN
ajam-102	156	29	you	you	PRON
ajam-102	156	30	can	can	AUX
ajam-102	156	31	offer	offer	VERB
ajam-102	156	32	the	the	DET
ajam-102	156	33	best	good	ADJ
ajam-102	156	34	”	"	PUNCT
ajam-102	156	35	.	.	PUNCT
ajam-102	157	1	swinker	swinker	PROPN
ajam-102	157	2	and	and	CCONJ
ajam-102	157	3	hines	hines	PROPN
ajam-102	157	4	(	(	PUNCT
ajam-102	157	5	2007	2007	NUM
ajam-102	157	6	)	)	PUNCT
ajam-102	157	7	indicate	indicate	VERB
ajam-102	157	8	that	that	DET
ajam-102	157	9	majority	majority	NOUN
ajam-102	157	10	of	of	ADP
ajam-102	157	11	the	the	DET
ajam-102	157	12	fashion	fashion	NOUN
ajam-102	157	13	consumers	consumer	NOUN
ajam-102	157	14	(	(	PUNCT
ajam-102	157	15	65	65	NUM
ajam-102	157	16	%	%	NOUN
ajam-102	157	17	)	)	PUNCT
ajam-102	157	18	,	,	PUNCT
ajam-102	157	19	consider	consider	VERB
ajam-102	157	20	quality	quality	NOUN
ajam-102	157	21	as	as	ADV
ajam-102	157	22	important	important	ADJ
ajam-102	157	23	in	in	ADP
ajam-102	157	24	their	their	PRON
ajam-102	157	25	clothing	clothing	NOUN
ajam-102	157	26	purchase	purchase	NOUN
ajam-102	157	27	.	.	PUNCT
ajam-102	158	1	thus	thus	ADV
ajam-102	158	2	,	,	PUNCT
ajam-102	158	3	the	the	DET
ajam-102	158	4	entrepreneurs	entrepreneur	NOUN
ajam-102	158	5	in	in	ADP
ajam-102	158	6	garment	garment	NOUN
ajam-102	158	7	-	-	PUNCT
ajam-102	158	8	making	make	VERB
ajam-102	158	9	micro	micro	NOUN
ajam-102	158	10	-	-	NOUN
ajam-102	158	11	enterprises	enterprise	NOUN
ajam-102	158	12	have	have	VERB
ajam-102	158	13	the	the	DET
ajam-102	158	14	obligation	obligation	NOUN
ajam-102	158	15	to	to	PART
ajam-102	158	16	ensure	ensure	VERB
ajam-102	158	17	that	that	SCONJ
ajam-102	158	18	products	product	NOUN
ajam-102	158	19	presented	present	VERB
ajam-102	158	20	to	to	ADP
ajam-102	158	21	the	the	DET
ajam-102	158	22	consumers	consumer	NOUN
ajam-102	158	23	are	be	AUX
ajam-102	158	24	made	make	VERB
ajam-102	158	25	of	of	ADP
ajam-102	158	26	good	good	ADJ
ajam-102	158	27	quality	quality	NOUN
ajam-102	158	28	material	material	NOUN
ajam-102	158	29	with	with	ADP
ajam-102	158	30	excellent	excellent	ADJ
ajam-102	158	31	workmanship	workmanship	NOUN
ajam-102	158	32	.	.	PUNCT
ajam-102	159	1	however	however	ADV
ajam-102	159	2	,	,	PUNCT
ajam-102	159	3	from	from	ADP
ajam-102	159	4	this	this	DET
ajam-102	159	5	study	study	NOUN
ajam-102	159	6	,	,	PUNCT
ajam-102	159	7	product	product	NOUN
ajam-102	159	8	quality	quality	NOUN
ajam-102	159	9	was	be	AUX
ajam-102	159	10	not	not	PART
ajam-102	159	11	a	a	DET
ajam-102	159	12	priority	priority	NOUN
ajam-102	159	13	area	area	NOUN
ajam-102	159	14	.	.	PUNCT
ajam-102	160	1	this	this	PRON
ajam-102	160	2	explains	explain	VERB
ajam-102	160	3	why	why	SCONJ
ajam-102	160	4	business	business	NOUN
ajam-102	160	5	in	in	ADP
ajam-102	160	6	second	second	ADJ
ajam-102	160	7	hand	hand	NOUN
ajam-102	160	8	clothing	clothing	NOUN
ajam-102	160	9	continues	continue	VERB
ajam-102	160	10	to	to	PART
ajam-102	160	11	thrive	thrive	VERB
ajam-102	160	12	in	in	ADP
ajam-102	160	13	kenya	kenya	NOUN
ajam-102	160	14	since	since	SCONJ
ajam-102	160	15	the	the	DET
ajam-102	160	16	clothes	clothe	NOUN
ajam-102	160	17	are	be	AUX
ajam-102	160	18	viewed	view	VERB
ajam-102	160	19	to	to	PART
ajam-102	160	20	be	be	AUX
ajam-102	160	21	of	of	ADP
ajam-102	160	22	higher	high	ADJ
ajam-102	160	23	quality	quality	NOUN
ajam-102	160	24	as	as	ADP
ajam-102	160	25	compared	compare	VERB
ajam-102	160	26	to	to	ADP
ajam-102	160	27	custom	custom	ADV
ajam-102	160	28	-	-	PUNCT
ajam-102	160	29	made	make	VERB
ajam-102	160	30	clothing	clothing	NOUN
ajam-102	160	31	.	.	PUNCT
ajam-102	161	1	e	e	X
ajam-102	161	2	-	-	NOUN
ajam-102	161	3	marketing	marketing	ADJ
ajam-102	161	4	e	e	NOUN
ajam-102	161	5	-	-	ADJ
ajam-102	161	6	marketing	marketing	ADJ
ajam-102	161	7	strategy	strategy	NOUN
ajam-102	161	8	had	have	VERB
ajam-102	161	9	factor	factor	NOUN
ajam-102	161	10	loadings	loading	NOUN
ajam-102	161	11	that	that	PRON
ajam-102	161	12	ranged	range	VERB
ajam-102	161	13	from	from	ADP
ajam-102	161	14	.731	.731	NUM
ajam-102	161	15	to	to	ADP
ajam-102	161	16	.860	.860	NUM
ajam-102	161	17	with	with	ADP
ajam-102	161	18	a	a	DET
ajam-102	161	19	mean	mean	ADJ
ajam-102	161	20	factor	factor	NOUN
ajam-102	161	21	loading	loading	NOUN
ajam-102	161	22	of	of	ADP
ajam-102	161	23	.811	.811	NUM
ajam-102	161	24	.	.	PUNCT
ajam-102	162	1	these	these	PRON
ajam-102	162	2	explained	explain	VERB
ajam-102	162	3	10	10	NUM
ajam-102	162	4	%	%	NOUN
ajam-102	162	5	of	of	ADP
ajam-102	162	6	the	the	DET
ajam-102	162	7	variance	variance	NOUN
ajam-102	162	8	.	.	PUNCT
ajam-102	163	1	majority	majority	NOUN
ajam-102	163	2	of	of	ADP
ajam-102	163	3	the	the	DET
ajam-102	163	4	respondents	respondent	NOUN
ajam-102	163	5	(	(	PUNCT
ajam-102	163	6	79	79	NUM
ajam-102	163	7	%	%	NOUN
ajam-102	163	8	)	)	PUNCT
ajam-102	163	9	indicated	indicate	VERB
ajam-102	163	10	that	that	SCONJ
ajam-102	163	11	they	they	PRON
ajam-102	163	12	never	never	ADV
ajam-102	163	13	undertook	undertake	VERB
ajam-102	163	14	e	e	NOUN
ajam-102	163	15	-	-	NOUN
ajam-102	163	16	marketing	marketing	NOUN
ajam-102	163	17	with	with	ADP
ajam-102	163	18	only	only	ADV
ajam-102	163	19	21	21	NUM
ajam-102	163	20	%	%	NOUN
ajam-102	163	21	indicating	indicate	VERB
ajam-102	163	22	that	that	SCONJ
ajam-102	163	23	they	they	PRON
ajam-102	163	24	undertook	undertake	VERB
ajam-102	163	25	it	it	PRON
ajam-102	163	26	.	.	PUNCT
ajam-102	164	1	it	it	PRON
ajam-102	164	2	was	be	AUX
ajam-102	164	3	the	the	DET
ajam-102	164	4	least	least	ADJ
ajam-102	164	5	adopted	adopt	VERB
ajam-102	164	6	strategy	strategy	NOUN
ajam-102	164	7	among	among	ADP
ajam-102	164	8	those	those	PRON
ajam-102	164	9	identified	identify	VERB
ajam-102	164	10	(	(	PUNCT
ajam-102	164	11	table	table	NOUN
ajam-102	164	12	2	2	NUM
ajam-102	164	13	)	)	PUNCT
ajam-102	164	14	.	.	PUNCT
ajam-102	165	1	this	this	PRON
ajam-102	165	2	means	mean	VERB
ajam-102	165	3	that	that	SCONJ
ajam-102	165	4	garment	garment	NOUN
ajam-102	165	5	-	-	PUNCT
ajam-102	165	6	making	make	VERB
ajam-102	165	7	microenterprises	microenterprise	NOUN
ajam-102	165	8	in	in	ADP
ajam-102	165	9	kenya	kenya	PROPN
ajam-102	165	10	have	have	AUX
ajam-102	165	11	not	not	PART
ajam-102	165	12	yet	yet	ADV
ajam-102	165	13	embraced	embrace	VERB
ajam-102	165	14	the	the	DET
ajam-102	165	15	usage	usage	NOUN
ajam-102	165	16	of	of	ADP
ajam-102	165	17	internet	internet	NOUN
ajam-102	165	18	as	as	ADP
ajam-102	165	19	a	a	DET
ajam-102	165	20	means	means	NOUN
ajam-102	165	21	of	of	ADP
ajam-102	165	22	communication	communication	NOUN
ajam-102	165	23	or	or	CCONJ
ajam-102	165	24	for	for	ADP
ajam-102	165	25	sourcing	source	VERB
ajam-102	165	26	for	for	ADP
ajam-102	165	27	designs	design	NOUN
ajam-102	165	28	,	,	PUNCT
ajam-102	165	29	though	though	SCONJ
ajam-102	165	30	it	it	PRON
ajam-102	165	31	is	be	AUX
ajam-102	165	32	viewed	view	VERB
ajam-102	165	33	as	as	ADP
ajam-102	165	34	a	a	DET
ajam-102	165	35	modern	modern	ADJ
ajam-102	165	36	business	business	NOUN
ajam-102	165	37	practice	practice	NOUN
ajam-102	165	38	.	.	PUNCT
ajam-102	166	1	these	these	DET
ajam-102	166	2	results	result	NOUN
ajam-102	166	3	are	be	AUX
ajam-102	166	4	consistent	consistent	ADJ
ajam-102	166	5	with	with	ADP
ajam-102	166	6	the	the	DET
ajam-102	166	7	findings	finding	NOUN
ajam-102	166	8	of	of	ADP
ajam-102	166	9	kinyanjui	kinyanjui	PROPN
ajam-102	166	10	and	and	CCONJ
ajam-102	166	11	mccormick	mccormick	PROPN
ajam-102	166	12	(	(	PUNCT
ajam-102	166	13	2002	2002	NUM
ajam-102	166	14	)	)	PUNCT
ajam-102	166	15	that	that	SCONJ
ajam-102	166	16	most	most	ADJ
ajam-102	166	17	kenyan	kenyan	ADJ
ajam-102	166	18	garment	garment	NOUN
ajam-102	166	19	making	make	VERB
ajam-102	166	20	enterprises	enterprise	NOUN
ajam-102	166	21	do	do	AUX
ajam-102	166	22	not	not	PART
ajam-102	166	23	engage	engage	VERB
ajam-102	166	24	in	in	ADP
ajam-102	166	25	e	e	NOUN
ajam-102	166	26	-	-	NOUN
ajam-102	166	27	marketing	marketing	NOUN
ajam-102	166	28	.	.	PUNCT
ajam-102	167	1	stokes	stoke	NOUN
ajam-102	167	2	and	and	CCONJ
ajam-102	167	3	wendy	wendy	PROPN
ajam-102	167	4	(	(	PUNCT
ajam-102	167	5	2008	2008	NUM
ajam-102	167	6	)	)	PUNCT
ajam-102	167	7	observed	observe	VERB
ajam-102	167	8	that	that	SCONJ
ajam-102	167	9	the	the	DET
ajam-102	167	10	full	full	ADJ
ajam-102	167	11	impact	impact	NOUN
ajam-102	167	12	of	of	ADP
ajam-102	167	13	the	the	DET
ajam-102	167	14	internet	internet	NOUN
ajam-102	167	15	on	on	ADP
ajam-102	167	16	competitive	competitive	ADJ
ajam-102	167	17	strategies	strategy	NOUN
ajam-102	167	18	is	be	AUX
ajam-102	167	19	yet	yet	ADV
ajam-102	167	20	to	to	PART
ajam-102	167	21	be	be	AUX
ajam-102	167	22	seen	see	VERB
ajam-102	167	23	among	among	ADP
ajam-102	167	24	entrepreneurs	entrepreneur	NOUN
ajam-102	167	25	.	.	PUNCT
ajam-102	168	1	based	base	VERB
ajam-102	168	2	on	on	ADP
ajam-102	168	3	the	the	DET
ajam-102	168	4	interview	interview	NOUN
ajam-102	168	5	results	result	NOUN
ajam-102	168	6	,	,	PUNCT
ajam-102	168	7	the	the	DET
ajam-102	168	8	main	main	ADJ
ajam-102	168	9	ways	way	NOUN
ajam-102	168	10	of	of	ADP
ajam-102	168	11	communicating	communicate	VERB
ajam-102	168	12	to	to	ADP
ajam-102	168	13	the	the	DET
ajam-102	168	14	customers	customer	NOUN
ajam-102	168	15	are	be	AUX
ajam-102	168	16	through	through	ADP
ajam-102	168	17	cell	cell	NOUN
ajam-102	168	18	-	-	PUNCT
ajam-102	168	19	phones	phone	NOUN
ajam-102	168	20	and	and	CCONJ
ajam-102	168	21	face	face	NOUN
ajam-102	168	22	-	-	PUNCT
ajam-102	168	23	to	to	ADP
ajam-102	168	24	-	-	PUNCT
ajam-102	168	25	face	face	NOUN
ajam-102	168	26	.	.	PUNCT
ajam-102	169	1	however	however	ADV
ajam-102	169	2	,	,	PUNCT
ajam-102	169	3	there	there	PRON
ajam-102	169	4	is	be	VERB
ajam-102	169	5	need	need	NOUN
ajam-102	169	6	for	for	SCONJ
ajam-102	169	7	the	the	DET
ajam-102	169	8	garmentmaking	garmentmaking	NOUN
ajam-102	169	9	microentrepreneurs	microentrepreneur	NOUN
ajam-102	169	10	to	to	PART
ajam-102	169	11	embrace	embrace	VERB
ajam-102	169	12	the	the	DET
ajam-102	169	13	internet	internet	NOUN
ajam-102	169	14	more	more	ADV
ajam-102	169	15	as	as	ADP
ajam-102	169	16	a	a	DET
ajam-102	169	17	communication	communication	NOUN
ajam-102	169	18	tool	tool	NOUN
ajam-102	169	19	as	as	ADV
ajam-102	169	20	well	well	ADV
ajam-102	169	21	as	as	ADP
ajam-102	169	22	a	a	DET
ajam-102	169	23	source	source	NOUN
ajam-102	169	24	of	of	ADP
ajam-102	169	25	inspiration	inspiration	NOUN
ajam-102	169	26	for	for	ADP
ajam-102	169	27	the	the	DET
ajam-102	169	28	latest	late	ADJ
ajam-102	169	29	design	design	NOUN
ajam-102	169	30	ideas	idea	NOUN
ajam-102	169	31	.	.	PUNCT
ajam-102	170	1	this	this	PRON
ajam-102	170	2	means	mean	VERB
ajam-102	170	3	there	there	PRON
ajam-102	170	4	is	be	VERB
ajam-102	170	5	need	need	NOUN
ajam-102	170	6	for	for	SCONJ
ajam-102	170	7	computer	computer	NOUN
ajam-102	170	8	training	training	NOUN
ajam-102	170	9	to	to	PART
ajam-102	170	10	equip	equip	VERB
ajam-102	170	11	the	the	DET
ajam-102	170	12	entrepreneurs	entrepreneur	NOUN
ajam-102	170	13	with	with	ADP
ajam-102	170	14	skills	skill	NOUN
ajam-102	170	15	necessary	necessary	ADJ
ajam-102	170	16	to	to	PART
ajam-102	170	17	effectively	effectively	ADV
ajam-102	170	18	implement	implement	VERB
ajam-102	170	19	this	this	DET
ajam-102	170	20	strategy	strategy	NOUN
ajam-102	170	21	.	.	PUNCT
ajam-102	171	1	testing	testing	NOUN
ajam-102	171	2	of	of	ADP
ajam-102	171	3	the	the	DET
ajam-102	171	4	hypothesis	hypothesis	NOUN
ajam-102	171	5	on	on	ADP
ajam-102	171	6	variation	variation	NOUN
ajam-102	171	7	of	of	ADP
ajam-102	171	8	marketing	marketing	NOUN
ajam-102	171	9	strategies	strategy	NOUN
ajam-102	171	10	to	to	PART
ajam-102	171	11	test	test	VERB
ajam-102	171	12	the	the	DET
ajam-102	171	13	hypothesis	hypothesis	NOUN
ajam-102	171	14	that	that	SCONJ
ajam-102	171	15	there	there	PRON
ajam-102	171	16	is	be	VERB
ajam-102	171	17	no	no	DET
ajam-102	171	18	variation	variation	NOUN
ajam-102	171	19	in	in	ADP
ajam-102	171	20	the	the	DET
ajam-102	171	21	esmond	esmond	NOUN
ajam-102	171	22	175	175	NUM
ajam-102	171	23	table	table	NOUN
ajam-102	171	24	3	3	NUM
ajam-102	171	25	.	.	PUNCT
ajam-102	172	1	chi	chi	ADJ
ajam-102	172	2	-	-	PUNCT
ajam-102	172	3	square	square	NOUN
ajam-102	172	4	goodness	goodness	NOUN
ajam-102	172	5	-	-	PUNCT
ajam-102	172	6	of	of	ADP
ajam-102	172	7	-	-	PUNCT
ajam-102	172	8	fit	fit	ADJ
ajam-102	172	9	test	test	NOUN
ajam-102	172	10	statistics	statistic	NOUN
ajam-102	172	11	for	for	ADP
ajam-102	172	12	the	the	DET
ajam-102	172	13	marketing	marketing	NOUN
ajam-102	172	14	strategies	strategy	NOUN
ajam-102	172	15	.	.	PUNCT
ajam-102	173	1	strategy	strategy	NOUN
ajam-102	173	2	chi	chi	ADJ
ajam-102	173	3	-	-	PUNCT
ajam-102	173	4	square	square	ADJ
ajam-102	173	5	df	df	NOUN
ajam-102	173	6	asymp	asymp	NOUN
ajam-102	173	7	.	.	PUNCT
ajam-102	174	1	sig	sig	PROPN
ajam-102	174	2	.	.	PUNCT
ajam-102	175	1	e	e	X
ajam-102	175	2	-	-	NOUN
ajam-102	175	3	marketing	market	VERB
ajam-102	175	4	85.562	85.562	NUM
ajam-102	175	5	a	a	DET
ajam-102	175	6	1	1	NUM
ajam-102	175	7	.000	.000	NUM
ajam-102	175	8	*	*	PUNCT
ajam-102	175	9	interactive	interactive	ADJ
ajam-102	175	10	marketing	marketing	NOUN
ajam-102	175	11	27.562	27.562	NUM
ajam-102	175	12	a	a	DET
ajam-102	175	13	1	1	NUM
ajam-102	175	14	.000	.000	NUM
ajam-102	175	15	*	*	NOUN
ajam-102	175	16	product	product	NOUN
ajam-102	175	17	quality	quality	NOUN
ajam-102	175	18	16.000	16.000	NUM
ajam-102	175	19	a	a	DET
ajam-102	175	20	1	1	NUM
ajam-102	175	21	.000	.000	NUM
ajam-102	175	22	*	*	PUNCT
ajam-102	175	23	branding	branding	NOUN
ajam-102	175	24	and	and	CCONJ
ajam-102	175	25	cost	cost	NOUN
ajam-102	175	26	reduction	reduction	NOUN
ajam-102	175	27	11.391	11.391	NUM
ajam-102	175	28	a	a	DET
ajam-102	175	29	1	1	NUM
ajam-102	175	30	.001	.001	NUM
ajam-102	175	31	*	*	PUNCT
ajam-102	175	32	customer	customer	NOUN
ajam-102	175	33	focus	focus	VERB
ajam-102	175	34	5.062	5.062	NUM
ajam-102	175	35	a	a	DET
ajam-102	175	36	1	1	NUM
ajam-102	175	37	.024	.024	NUM
ajam-102	175	38	*	*	PUNCT
ajam-102	175	39	market	market	NOUN
ajam-102	175	40	penetration	penetration	NOUN
ajam-102	175	41	4.000	4.000	NUM
ajam-102	175	42	a	a	DET
ajam-102	175	43	1	1	NUM
ajam-102	175	44	.046	.046	NUM
ajam-102	175	45	*	*	NOUN
ajam-102	175	46	product	product	NOUN
ajam-102	175	47	differentiation	differentiation	NOUN
ajam-102	175	48	2.641	2.641	NUM
ajam-102	175	49	a	a	DET
ajam-102	175	50	1	1	NUM
ajam-102	175	51	.104	.104	NUM
ajam-102	175	52	pricing	price	VERB
ajam-102	175	53	1.266	1.266	NUM
ajam-102	175	54	a	a	DET
ajam-102	175	55	1	1	NUM
ajam-102	175	56	.261	.261	NUM
ajam-102	175	57	note	note	NOUN
ajam-102	175	58	.	.	PUNCT
ajam-102	176	1	a.	a.	NOUN
ajam-102	176	2	0	0	NUM
ajam-102	176	3	cells	cell	NOUN
ajam-102	176	4	(	(	PUNCT
ajam-102	176	5	.0	.0	NUM
ajam-102	176	6	%	%	NOUN
ajam-102	176	7	)	)	PUNCT
ajam-102	176	8	have	have	AUX
ajam-102	176	9	expected	expect	VERB
ajam-102	176	10	frequencies	frequency	NOUN
ajam-102	176	11	less	less	ADJ
ajam-102	176	12	than	than	ADP
ajam-102	176	13	5	5	NUM
ajam-102	176	14	.	.	PUNCT
ajam-102	177	1	the	the	DET
ajam-102	177	2	minimum	minimum	ADJ
ajam-102	177	3	expected	expect	VERB
ajam-102	177	4	cell	cell	NOUN
ajam-102	177	5	frequency	frequency	NOUN
ajam-102	177	6	is	be	AUX
ajam-102	177	7	128.0	128.0	NUM
ajam-102	177	8	.	.	PUNCT
ajam-102	178	1	*	*	PUNCT
ajam-102	178	2	significant	significant	ADJ
ajam-102	178	3	.	.	PUNCT
ajam-102	179	1	marketing	marketing	NOUN
ajam-102	179	2	strategies	strategy	NOUN
ajam-102	179	3	undertaken	undertake	VERB
ajam-102	179	4	by	by	ADP
ajam-102	179	5	garment	garment	NOUN
ajam-102	179	6	making	make	VERB
ajam-102	179	7	micro	micro	ADJ
ajam-102	179	8	enterprises	enterprise	NOUN
ajam-102	179	9	,	,	PUNCT
ajam-102	179	10	chi	chi	ADJ
ajam-102	179	11	-	-	PUNCT
ajam-102	179	12	square	square	NOUN
ajam-102	179	13	goodness	goodness	NOUN
ajam-102	179	14	-	-	PUNCT
ajam-102	179	15	of	of	ADP
ajam-102	179	16	-	-	PUNCT
ajam-102	179	17	fittest	fit	ADJ
ajam-102	179	18	was	be	AUX
ajam-102	179	19	used	use	VERB
ajam-102	179	20	(	(	PUNCT
ajam-102	179	21	table	table	NOUN
ajam-102	179	22	3	3	NUM
ajam-102	179	23	)	)	PUNCT
ajam-102	179	24	.	.	PUNCT
ajam-102	180	1	the	the	DET
ajam-102	180	2	results	result	NOUN
ajam-102	180	3	indicate	indicate	VERB
ajam-102	180	4	that	that	SCONJ
ajam-102	180	5	there	there	PRON
ajam-102	180	6	was	be	VERB
ajam-102	180	7	variation	variation	NOUN
ajam-102	180	8	in	in	ADP
ajam-102	180	9	the	the	DET
ajam-102	180	10	distribution	distribution	NOUN
ajam-102	180	11	of	of	ADP
ajam-102	180	12	six	six	NUM
ajam-102	180	13	strategies	strategy	NOUN
ajam-102	180	14	which	which	PRON
ajam-102	180	15	was	be	AUX
ajam-102	180	16	statistically	statistically	ADV
ajam-102	180	17	significant	significant	ADJ
ajam-102	180	18	.	.	PUNCT
ajam-102	181	1	the	the	DET
ajam-102	181	2	p	p	NOUN
ajam-102	181	3	-	-	PUNCT
ajam-102	181	4	values	value	NOUN
ajam-102	181	5	were	be	AUX
ajam-102	181	6	less	less	ADJ
ajam-102	181	7	than	than	ADP
ajam-102	181	8	0.05	0.05	NUM
ajam-102	181	9	and	and	CCONJ
ajam-102	181	10	chisquare	chisquare	NOUN
ajam-102	181	11	values	value	NOUN
ajam-102	181	12	were	be	AUX
ajam-102	181	13	more	more	ADJ
ajam-102	181	14	than	than	ADP
ajam-102	181	15	the	the	DET
ajam-102	181	16	critical	critical	ADJ
ajam-102	181	17	value	value	NOUN
ajam-102	181	18	(	(	PUNCT
ajam-102	181	19	3.84	3.84	NUM
ajam-102	181	20	at	at	ADP
ajam-102	181	21	0.05	0.05	NUM
ajam-102	181	22	confidence	confidence	NOUN
ajam-102	181	23	level	level	NOUN
ajam-102	181	24	and	and	CCONJ
ajam-102	181	25	1	1	NUM
ajam-102	181	26	df	df	NOUN
ajam-102	181	27	)	)	PUNCT
ajam-102	181	28	.	.	PUNCT
ajam-102	182	1	these	these	PRON
ajam-102	182	2	include	include	VERB
ajam-102	182	3	emarketing	emarketing	NOUN
ajam-102	182	4	;	;	PUNCT
ajam-102	182	5	market	market	NOUN
ajam-102	182	6	penetration	penetration	NOUN
ajam-102	182	7	;	;	PUNCT
ajam-102	182	8	branding	branding	NOUN
ajam-102	182	9	and	and	CCONJ
ajam-102	182	10	cost	cost	NOUN
ajam-102	182	11	reduction	reduction	NOUN
ajam-102	182	12	;	;	PUNCT
ajam-102	182	13	interactive	interactive	ADJ
ajam-102	182	14	marketing	marketing	NOUN
ajam-102	182	15	;	;	PUNCT
ajam-102	182	16	customer	customer	NOUN
ajam-102	182	17	focus	focus	NOUN
ajam-102	182	18	;	;	PUNCT
ajam-102	182	19	and	and	CCONJ
ajam-102	182	20	product	product	NOUN
ajam-102	182	21	quality	quality	NOUN
ajam-102	182	22	.	.	PUNCT
ajam-102	183	1	however	however	ADV
ajam-102	183	2	,	,	PUNCT
ajam-102	183	3	two	two	NUM
ajam-102	183	4	strategies	strategy	NOUN
ajam-102	183	5	had	have	VERB
ajam-102	183	6	p	p	NOUN
ajam-102	183	7	-	-	PUNCT
ajam-102	183	8	values	value	NOUN
ajam-102	183	9	of	of	ADP
ajam-102	183	10	more	more	ADJ
ajam-102	183	11	than	than	ADP
ajam-102	183	12	0.05	0.05	NUM
ajam-102	183	13	and	and	CCONJ
ajam-102	183	14	chi	chi	ADJ
ajam-102	183	15	-	-	PUNCT
ajam-102	183	16	square	square	ADJ
ajam-102	183	17	value	value	NOUN
ajam-102	183	18	less	less	ADJ
ajam-102	183	19	than	than	ADP
ajam-102	183	20	the	the	DET
ajam-102	183	21	critical	critical	ADJ
ajam-102	183	22	value	value	NOUN
ajam-102	183	23	(	(	PUNCT
ajam-102	183	24	pricing	pricing	NOUN
ajam-102	183	25	and	and	CCONJ
ajam-102	183	26	product	product	NOUN
ajam-102	183	27	differentiation	differentiation	NOUN
ajam-102	183	28	)	)	PUNCT
ajam-102	183	29	;	;	PUNCT
ajam-102	183	30	mea	mea	NOUN
ajam-102	183	31	-	-	PUNCT
ajam-102	183	32	ning	ning	NOUN
ajam-102	183	33	that	that	SCONJ
ajam-102	183	34	they	they	PRON
ajam-102	183	35	did	do	AUX
ajam-102	183	36	not	not	PART
ajam-102	183	37	vary	vary	VERB
ajam-102	183	38	in	in	ADP
ajam-102	183	39	the	the	DET
ajam-102	183	40	distribution	distribution	NOUN
ajam-102	183	41	across	across	ADP
ajam-102	183	42	the	the	DET
ajam-102	183	43	garment	garment	NOUN
ajam-102	183	44	making	make	VERB
ajam-102	183	45	micro	micro	NOUN
ajam-102	183	46	-	-	NOUN
ajam-102	183	47	enterprises	enterprise	NOUN
ajam-102	183	48	.	.	PUNCT
ajam-102	184	1	this	this	PRON
ajam-102	184	2	means	mean	VERB
ajam-102	184	3	that	that	SCONJ
ajam-102	184	4	entre	entre	PROPN
ajam-102	184	5	-	-	PUNCT
ajam-102	184	6	preneurs	preneurs	PROPN
ajam-102	184	7	in	in	ADP
ajam-102	184	8	the	the	DET
ajam-102	184	9	garment	garment	NOUN
ajam-102	184	10	-	-	PUNCT
ajam-102	184	11	making	make	VERB
ajam-102	184	12	enterprises	enterprise	NOUN
ajam-102	184	13	commonly	commonly	ADV
ajam-102	184	14	implement	implement	VERB
ajam-102	184	15	pricing	pricing	NOUN
ajam-102	184	16	and	and	CCONJ
ajam-102	184	17	product	product	NOUN
ajam-102	184	18	differentiation	differentiation	NOUN
ajam-102	184	19	strategies	strategy	NOUN
ajam-102	184	20	while	while	SCONJ
ajam-102	184	21	there	there	PRON
ajam-102	184	22	is	be	VERB
ajam-102	184	23	a	a	DET
ajam-102	184	24	difference	difference	NOUN
ajam-102	184	25	in	in	ADP
ajam-102	184	26	the	the	DET
ajam-102	184	27	implementation	implementation	NOUN
ajam-102	184	28	of	of	ADP
ajam-102	184	29	the	the	DET
ajam-102	184	30	other	other	ADJ
ajam-102	184	31	six	six	NUM
ajam-102	184	32	strategies	strategy	NOUN
ajam-102	184	33	.	.	PUNCT
ajam-102	185	1	this	this	PRON
ajam-102	185	2	implies	imply	VERB
ajam-102	185	3	that	that	SCONJ
ajam-102	185	4	these	these	DET
ajam-102	185	5	two	two	NUM
ajam-102	185	6	strategies	strategy	NOUN
ajam-102	185	7	are	be	AUX
ajam-102	185	8	very	very	ADV
ajam-102	185	9	crucial	crucial	ADJ
ajam-102	185	10	in	in	ADP
ajam-102	185	11	garment	garment	NOUN
ajam-102	185	12	-	-	PUNCT
ajam-102	185	13	making	making	NOUN
ajam-102	185	14	.	.	PUNCT
ajam-102	186	1	however	however	ADV
ajam-102	186	2	,	,	PUNCT
ajam-102	186	3	entre	entre	PROPN
ajam-102	186	4	-	-	PUNCT
ajam-102	186	5	preneurs	preneurs	PROPN
ajam-102	186	6	in	in	ADP
ajam-102	186	7	garment	garment	NOUN
ajam-102	186	8	-	-	PUNCT
ajam-102	186	9	making	make	VERB
ajam-102	186	10	micro	micro	NOUN
ajam-102	186	11	-	-	NOUN
ajam-102	186	12	enterprises	enterprise	NOUN
ajam-102	186	13	need	need	VERB
ajam-102	186	14	to	to	PART
ajam-102	186	15	diversify	diversify	VERB
ajam-102	186	16	their	their	PRON
ajam-102	186	17	strategies	strategy	NOUN
ajam-102	186	18	in	in	ADP
ajam-102	186	19	order	order	NOUN
ajam-102	186	20	to	to	PART
ajam-102	186	21	be	be	AUX
ajam-102	186	22	unique	unique	ADJ
ajam-102	186	23	and	and	CCONJ
ajam-102	186	24	gain	gain	VERB
ajam-102	186	25	a	a	DET
ajam-102	186	26	competitive	competitive	ADJ
ajam-102	186	27	edge	edge	NOUN
ajam-102	186	28	.	.	PUNCT
ajam-102	187	1	conclusion	conclusion	NOUN
ajam-102	187	2	and	and	CCONJ
ajam-102	187	3	recommendations	recommendation	NOUN
ajam-102	187	4	the	the	DET
ajam-102	187	5	results	result	NOUN
ajam-102	187	6	of	of	ADP
ajam-102	187	7	this	this	DET
ajam-102	187	8	study	study	NOUN
ajam-102	187	9	indicate	indicate	VERB
ajam-102	187	10	that	that	SCONJ
ajam-102	187	11	there	there	PRON
ajam-102	187	12	are	be	VERB
ajam-102	187	13	various	various	ADJ
ajam-102	187	14	strategies	strategy	NOUN
ajam-102	187	15	that	that	PRON
ajam-102	187	16	micro	micro	NOUN
ajam-102	187	17	-	-	NOUN
ajam-102	187	18	enterprises	enterprise	NOUN
ajam-102	187	19	can	can	AUX
ajam-102	187	20	embrace	embrace	VERB
ajam-102	187	21	as	as	SCONJ
ajam-102	187	22	they	they	PRON
ajam-102	187	23	try	try	VERB
ajam-102	187	24	to	to	PART
ajam-102	187	25	market	market	VERB
ajam-102	187	26	their	their	PRON
ajam-102	187	27	products	product	NOUN
ajam-102	187	28	.	.	PUNCT
ajam-102	188	1	pricing	pricing	NOUN
ajam-102	188	2	and	and	CCONJ
ajam-102	188	3	product	product	NOUN
ajam-102	188	4	differentiation	differentiation	NOUN
ajam-102	188	5	were	be	AUX
ajam-102	188	6	implemented	implement	VERB
ajam-102	188	7	across	across	ADP
ajam-102	188	8	all	all	DET
ajam-102	188	9	the	the	DET
ajam-102	188	10	enterprises	enterprise	NOUN
ajam-102	188	11	.	.	PUNCT
ajam-102	189	1	thus	thus	ADV
ajam-102	189	2	entrepreneurs	entrepreneur	NOUN
ajam-102	189	3	in	in	ADP
ajam-102	189	4	garment	garment	NOUN
ajam-102	189	5	making	making	NOUN
ajam-102	189	6	or	or	CCONJ
ajam-102	189	7	fashion	fashion	NOUN
ajam-102	189	8	design	design	NOUN
ajam-102	189	9	need	need	VERB
ajam-102	189	10	to	to	PART
ajam-102	189	11	be	be	AUX
ajam-102	189	12	keen	keen	ADJ
ajam-102	189	13	on	on	ADP
ajam-102	189	14	how	how	SCONJ
ajam-102	189	15	they	they	PRON
ajam-102	189	16	price	price	VERB
ajam-102	189	17	their	their	PRON
ajam-102	189	18	products	product	NOUN
ajam-102	189	19	and	and	CCONJ
ajam-102	189	20	vary	vary	VERB
ajam-102	189	21	their	their	PRON
ajam-102	189	22	design	design	NOUN
ajam-102	189	23	for	for	SCONJ
ajam-102	189	24	them	they	PRON
ajam-102	189	25	to	to	PART
ajam-102	189	26	remain	remain	VERB
ajam-102	189	27	competitive	competitive	ADJ
ajam-102	189	28	.	.	PUNCT
ajam-102	190	1	interactive	interactive	ADJ
ajam-102	190	2	marketing	marketing	NOUN
ajam-102	190	3	was	be	AUX
ajam-102	190	4	the	the	DET
ajam-102	190	5	most	most	ADV
ajam-102	190	6	implemented	implement	VERB
ajam-102	190	7	while	while	SCONJ
ajam-102	190	8	e	e	NOUN
ajam-102	190	9	-	-	NOUN
ajam-102	190	10	marketing	marketing	NOUN
ajam-102	190	11	was	be	AUX
ajam-102	190	12	the	the	DET
ajam-102	190	13	least	least	ADJ
ajam-102	190	14	implemented	implement	VERB
ajam-102	190	15	.	.	PUNCT
ajam-102	191	1	for	for	SCONJ
ajam-102	191	2	entrepreneurs	entrepreneur	NOUN
ajam-102	191	3	to	to	PART
ajam-102	191	4	successfully	successfully	ADV
ajam-102	191	5	implement	implement	VERB
ajam-102	191	6	e	e	NOUN
ajam-102	191	7	-	-	NOUN
ajam-102	191	8	marketing	marketing	NOUN
ajam-102	191	9	,	,	PUNCT
ajam-102	191	10	they	they	PRON
ajam-102	191	11	to	to	PART
ajam-102	191	12	be	be	AUX
ajam-102	191	13	empowered	empower	VERB
ajam-102	191	14	so	so	SCONJ
ajam-102	191	15	as	as	SCONJ
ajam-102	191	16	to	to	PART
ajam-102	191	17	embrace	embrace	VERB
ajam-102	191	18	the	the	DET
ajam-102	191	19	changes	change	NOUN
ajam-102	191	20	in	in	ADP
ajam-102	191	21	technology	technology	NOUN
ajam-102	191	22	.	.	PUNCT
ajam-102	192	1	however	however	ADV
ajam-102	192	2	,	,	PUNCT
ajam-102	192	3	there	there	PRON
ajam-102	192	4	is	be	VERB
ajam-102	192	5	need	need	NOUN
ajam-102	192	6	for	for	ADP
ajam-102	192	7	further	further	ADJ
ajam-102	192	8	research	research	NOUN
ajam-102	192	9	to	to	PART
ajam-102	192	10	investigate	investigate	VERB
ajam-102	192	11	the	the	DET
ajam-102	192	12	most	most	ADV
ajam-102	192	13	effective	effective	ADJ
ajam-102	192	14	strategy	strategy	NOUN
ajam-102	192	15	/	/	SYM
ajam-102	192	16	strategies	strategy	NOUN
ajam-102	192	17	to	to	PART
ajam-102	192	18	use	use	VERB
ajam-102	192	19	in	in	ADP
ajam-102	192	20	garment	garment	NOUN
ajam-102	192	21	making	make	VERB
ajam-102	192	22	micro	micro	ADJ
ajam-102	192	23	enterprises	enterprise	NOUN
ajam-102	192	24	,	,	PUNCT
ajam-102	192	25	highlighting	highlight	VERB
ajam-102	192	26	those	those	PRON
ajam-102	192	27	that	that	PRON
ajam-102	192	28	are	be	AUX
ajam-102	192	29	important	important	ADJ
ajam-102	192	30	and	and	CCONJ
ajam-102	192	31	relating	relate	VERB
ajam-102	192	32	them	they	PRON
ajam-102	192	33	to	to	ADP
ajam-102	192	34	business	business	NOUN
ajam-102	192	35	performance	performance	NOUN
ajam-102	192	36	/	/	SYM
ajam-102	192	37	growth	growth	NOUN
ajam-102	192	38	.	.	PUNCT
ajam-102	193	1	this	this	DET
ajam-102	193	2	study	study	NOUN
ajam-102	193	3	can	can	AUX
ajam-102	193	4	also	also	ADV
ajam-102	193	5	be	be	AUX
ajam-102	193	6	extended	extend	VERB
ajam-102	193	7	to	to	ADP
ajam-102	193	8	other	other	ADJ
ajam-102	193	9	major	major	ADJ
ajam-102	193	10	towns	town	NOUN
ajam-102	193	11	such	such	ADJ
ajam-102	193	12	as	as	ADP
ajam-102	193	13	kisumu	kisumu	PROPN
ajam-102	193	14	,	,	PUNCT
ajam-102	193	15	mombasa	mombasa	PROPN
ajam-102	193	16	,	,	PUNCT
ajam-102	193	17	nairobi	nairobi	PROPN
ajam-102	193	18	,	,	PUNCT
ajam-102	193	19	eldoret	eldoret	NOUN
ajam-102	193	20	and	and	CCONJ
ajam-102	193	21	nyeri	nyeri	ADJ
ajam-102	193	22	and	and	CCONJ
ajam-102	193	23	comparisons	comparison	NOUN
ajam-102	193	24	need	need	VERB
ajam-102	193	25	to	to	PART
ajam-102	193	26	be	be	AUX
ajam-102	193	27	made	make	VERB
ajam-102	193	28	.	.	PUNCT
ajam-102	194	1	conflict	conflict	NOUN
ajam-102	194	2	of	of	ADP
ajam-102	194	3	interests	interest	NOUN
ajam-102	194	4	the	the	DET
ajam-102	194	5	authors	author	NOUN
ajam-102	194	6	have	have	AUX
ajam-102	194	7	not	not	PART
ajam-102	194	8	declared	declare	VERB
ajam-102	194	9	any	any	DET
ajam-102	194	10	conflict	conflict	NOUN
ajam-102	194	11	of	of	ADP
ajam-102	194	12	interests	interest	NOUN
ajam-102	194	13	.	.	PUNCT
ajam-102	195	1	references	reference	NOUN
ajam-102	195	2	azevedo	azevedo	PROPN
ajam-102	195	3	a	a	PROPN
ajam-102	195	4	,	,	PUNCT
ajam-102	195	5	farhangmehr	farhangmehr	NOUN
ajam-102	195	6	m	m	PROPN
ajam-102	195	7	(	(	PUNCT
ajam-102	195	8	2005	2005	NUM
ajam-102	195	9	)	)	PUNCT
ajam-102	195	10	.	.	PUNCT
ajam-102	196	1	clothing	clothing	NOUN
ajam-102	196	2	branding	branding	NOUN
ajam-102	196	3	strategies	strategy	NOUN
ajam-102	196	4	:	:	PUNCT
ajam-102	196	5	influence	influence	NOUN
ajam-102	196	6	of	of	ADP
ajam-102	196	7	brand	brand	NOUN
ajam-102	196	8	personality	personality	NOUN
ajam-102	196	9	on	on	ADP
ajam-102	196	10	advertising	advertising	NOUN
ajam-102	196	11	response	response	NOUN
ajam-102	196	12	.	.	PUNCT
ajam-102	197	1	j.	j.	PROPN
ajam-102	197	2	textile	textile	PROPN
ajam-102	197	3	and	and	CCONJ
ajam-102	197	4	apparel	apparel	NOUN
ajam-102	197	5	,	,	PUNCT
ajam-102	197	6	technol	technol	NOUN
ajam-102	197	7	.	.	PUNCT
ajam-102	197	8	manag	manag	PROPN
ajam-102	197	9	.	.	PUNCT
ajam-102	198	1	4(3):1	4(3):1	PROPN
ajam-102	198	2	-	-	PUNCT
ajam-102	198	3	13	13	NUM
ajam-102	198	4	.	.	PUNCT
ajam-102	199	1	bharradwaj	bharradwaj	PROPN
ajam-102	199	2	s	s	PROPN
ajam-102	199	3	,	,	PUNCT
ajam-102	199	4	clark	clark	PROPN
ajam-102	199	5	t	t	PROPN
ajam-102	199	6	,	,	PUNCT
ajam-102	199	7	kulviwat	kulviwat	PROPN
ajam-102	199	8	s	s	PROPN
ajam-102	199	9	(	(	PUNCT
ajam-102	199	10	2005	2005	NUM
ajam-102	199	11	)	)	PUNCT
ajam-102	199	12	.	.	PUNCT
ajam-102	200	1	marketing	marketing	NOUN
ajam-102	200	2	,	,	PUNCT
ajam-102	200	3	market	market	NOUN
ajam-102	200	4	growth	growth	NOUN
ajam-102	200	5	and	and	CCONJ
ajam-102	200	6	endogenous	endogenous	ADJ
ajam-102	200	7	growth	growth	NOUN
ajam-102	200	8	theory	theory	NOUN
ajam-102	200	9	:	:	PUNCT
ajam-102	200	10	an	an	DET
ajam-102	200	11	inquiry	inquiry	NOUN
ajam-102	200	12	into	into	ADP
ajam-102	200	13	the	the	DET
ajam-102	200	14	case	case	NOUN
ajam-102	200	15	of	of	ADP
ajam-102	200	16	market	market	NOUN
ajam-102	200	17	growth	growth	NOUN
ajam-102	200	18	.	.	PUNCT
ajam-102	201	1	j.	j.	PROPN
ajam-102	201	2	acad	acad	PROPN
ajam-102	201	3	.	.	PUNCT
ajam-102	202	1	market	market	NOUN
ajam-102	202	2	.	.	PUNCT
ajam-102	203	1	sci	sci	PROPN
ajam-102	203	2	.	.	PUNCT
ajam-102	204	1	33(3):347	33(3):347	NUM
ajam-102	204	2	-	-	PUNCT
ajam-102	204	3	359	359	NUM
ajam-102	204	4	.	.	PUNCT
ajam-102	205	1	björk	björk	PROPN
ajam-102	205	2	p	p	PROPN
ajam-102	205	3	,	,	PUNCT
ajam-102	205	4	lindquist	lindquist	PROPN
ajam-102	205	5	lj	lj	PROPN
ajam-102	205	6	,	,	PUNCT
ajam-102	205	7	poukkula	poukkula	VERB
ajam-102	205	8	k	k	PROPN
ajam-102	205	9	,	,	PUNCT
ajam-102	205	10	ravald	ravald	VERB
ajam-102	205	11	a	a	PRON
ajam-102	205	12	,	,	PUNCT
ajam-102	205	13	west	west	PROPN
ajam-102	205	14	ba	ba	PROPN
ajam-102	205	15	(	(	PUNCT
ajam-102	205	16	2004	2004	NUM
ajam-102	205	17	)	)	PUNCT
ajam-102	205	18	.	.	PUNCT
ajam-102	206	1	a	a	DET
ajam-102	206	2	theory	theory	NOUN
ajam-102	206	3	of	of	ADP
ajam-102	206	4	marketing	marketing	NOUN
ajam-102	206	5	-	-	PUNCT
ajam-102	206	6	in	in	ADP
ajam-102	206	7	-	-	PUNCT
ajam-102	206	8	use	use	NOUN
ajam-102	206	9	in	in	ADP
ajam-102	206	10	micro	micro	ADJ
ajam-102	206	11	firms	firm	NOUN
ajam-102	206	12	preliminary	preliminary	ADJ
ajam-102	206	13	findings	finding	NOUN
ajam-102	206	14	.	.	PUNCT
ajam-102	207	1	finland	finland	PROPN
ajam-102	207	2	.	.	PUNCT
ajam-102	208	1	http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1	http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1	PROPN
ajam-102	208	2	.	.	PUNCT
ajam-102	208	3	1.203.1574	1.203.1574	PROPN
ajam-102	208	4	cohen	cohen	PROPN
ajam-102	208	5	l	l	PROPN
ajam-102	208	6	,	,	PUNCT
ajam-102	208	7	manion	manion	PROPN
ajam-102	208	8	l	l	PROPN
ajam-102	208	9	,	,	PUNCT
ajam-102	208	10	morrison	morrison	PROPN
ajam-102	208	11	k	k	PROPN
ajam-102	208	12	(	(	PUNCT
ajam-102	208	13	2000	2000	NUM
ajam-102	208	14	)	)	PUNCT
ajam-102	208	15	.	.	PUNCT
ajam-102	209	1	research	research	NOUN
ajam-102	209	2	methods	method	NOUN
ajam-102	209	3	in	in	ADP
ajam-102	209	4	education	education	NOUN
ajam-102	209	5	.	.	PUNCT
ajam-102	210	1	new	new	PROPN
ajam-102	210	2	york	york	PROPN
ajam-102	210	3	,	,	PUNCT
ajam-102	210	4	routledge	routledge	PROPN
ajam-102	210	5	:	:	PUNCT
ajam-102	210	6	taylor	taylor	PROPN
ajam-102	210	7	&	&	CCONJ
ajam-102	210	8	francis	francis	PROPN
ajam-102	210	9	grp	grp	PROPN
ajam-102	210	10	.	.	PROPN
ajam-102	211	1	elung’ata	elung’ata	PROPN
ajam-102	211	2	b	b	PROPN
ajam-102	211	3	(	(	PUNCT
ajam-102	211	4	2003	2003	NUM
ajam-102	211	5	)	)	PUNCT
ajam-102	211	6	.	.	PUNCT
ajam-102	212	1	factors	factor	NOUN
ajam-102	212	2	influencing	influence	VERB
ajam-102	212	3	the	the	DET
ajam-102	212	4	business	business	NOUN
ajam-102	212	5	viability	viability	NOUN
ajam-102	212	6	of	of	ADP
ajam-102	212	7	local	local	ADJ
ajam-102	212	8	apparel	apparel	NOUN
ajam-102	212	9	traders	trader	NOUN
ajam-102	212	10	within	within	ADP
ajam-102	212	11	a	a	DET
ajam-102	212	12	liberalized	liberalize	VERB
ajam-102	212	13	market.a	market.a	NOUN
ajam-102	212	14	case	case	NOUN
ajam-102	212	15	of	of	ADP
ajam-102	212	16	nairobi	nairobi	PROPN
ajam-102	212	17	,	,	PUNCT
ajam-102	212	18	kenya	kenya	PROPN
ajam-102	212	19	.	.	PUNCT
ajam-102	213	1	unpublished	unpublished	ADJ
ajam-102	213	2	manuscript	manuscript	NOUN
ajam-102	213	3	,	,	PUNCT
ajam-102	213	4	msc	msc	PROPN
ajam-102	213	5	tcd	tcd	PROPN
ajam-102	213	6	,	,	PUNCT
ajam-102	213	7	kenyatta	kenyatta	PROPN
ajam-102	213	8	university	university	PROPN
ajam-102	213	9	.	.	PUNCT
ajam-102	214	1	fifield	fifield	PROPN
ajam-102	214	2	p	p	NOUN
ajam-102	214	3	(	(	PUNCT
ajam-102	214	4	1992	1992	NUM
ajam-102	214	5	)	)	PUNCT
ajam-102	214	6	.	.	PUNCT
ajam-102	215	1	marketing	marketing	NOUN
ajam-102	215	2	strategy	strategy	NOUN
ajam-102	215	3	.	.	PUNCT
ajam-102	216	1	new	new	ADJ
ajam-102	216	2	delhi	delhi	PROPN
ajam-102	216	3	:	:	PUNCT
ajam-102	216	4	butterworth	butterworth	PROPN
ajam-102	216	5	heimann	heimann	PROPN
ajam-102	216	6	.	.	PUNCT
ajam-102	217	1	gakure	gakure	PROPN
ajam-102	217	2	rw	rw	PROPN
ajam-102	217	3	(	(	PUNCT
ajam-102	217	4	2006	2006	NUM
ajam-102	217	5	)	)	PUNCT
ajam-102	217	6	.	.	PUNCT
ajam-102	218	1	factors	factor	NOUN
ajam-102	218	2	affecting	affect	VERB
ajam-102	218	3	growth	growth	NOUN
ajam-102	218	4	of	of	ADP
ajam-102	218	5	small	small	ADJ
ajam-102	218	6	and	and	CCONJ
ajam-102	218	7	medium	medium	ADJ
ajam-102	218	8	hand	hand	NOUN
ajam-102	218	9	craft	craft	NOUN
ajam-102	218	10	enterprises	enterprise	NOUN
ajam-102	218	11	in	in	ADP
ajam-102	218	12	nairobi	nairobi	PROPN
ajam-102	218	13	,	,	PUNCT
ajam-102	218	14	kenya	kenya	PROPN
ajam-102	218	15	.	.	PUNCT
ajam-102	219	1	paper	paper	PROPN
ajam-102	219	2	presented	present	VERB
ajam-102	219	3	during	during	ADP
ajam-102	219	4	the	the	DET
ajam-102	219	5	3	3	NUM
ajam-102	219	6	rd	rd	NOUN
ajam-102	219	7	international	international	ADJ
ajam-102	219	8	entrepreneurship	entrepreneurship	NOUN
ajam-102	219	9	conference	conference	NOUN
ajam-102	219	10	held	hold	VERB
ajam-102	219	11	at	at	ADP
ajam-102	219	12	usiu	usiu	PROPN
ajam-102	219	13	29	29	NUM
ajam-102	219	14	th	th	NOUN
ajam-102	219	15	to	to	ADP
ajam-102	219	16	30	30	NUM
ajam-102	219	17	th	th	NOUN
ajam-102	219	18	may	may	PROPN
ajam-102	219	19	2006	2006	NUM
ajam-102	219	20	.	.	PUNCT
ajam-102	220	1	gwin	gwin	PROPN
ajam-102	220	2	cf	cf	X
ajam-102	220	3	(	(	PUNCT
ajam-102	220	4	2009	2009	NUM
ajam-102	220	5	)	)	PUNCT
ajam-102	220	6	.	.	PUNCT
ajam-102	221	1	the	the	DET
ajam-102	221	2	impact	impact	NOUN
ajam-102	221	3	of	of	ADP
ajam-102	221	4	trust	trust	NOUN
ajam-102	221	5	and	and	CCONJ
ajam-102	221	6	brand	brand	NOUN
ajam-102	221	7	relationship	relationship	NOUN
ajam-102	221	8	quality	quality	NOUN
ajam-102	221	9	on	on	ADP
ajam-102	221	10	perceived	perceive	VERB
ajam-102	221	11	value	value	NOUN
ajam-102	221	12	and	and	CCONJ
ajam-102	221	13	loyalty	loyalty	NOUN
ajam-102	221	14	in	in	ADP
ajam-102	221	15	a	a	DET
ajam-102	221	16	consumer	consumer	NOUN
ajam-102	221	17	goods	good	NOUN
ajam-102	221	18	environment	environment	NOUN
ajam-102	221	19	.	.	PUNCT
ajam-102	222	1	http://www.swdsi.org/swdsi2009/papers/9n01.pdf	http://www.swdsi.org/swdsi2009/papers/9n01.pdf	PROPN
ajam-102	222	2	ikiara	ikiara	PROPN
ajam-102	222	3	mm	mm	PROPN
ajam-102	222	4	,	,	PUNCT
ajam-102	222	5	ndirangu	ndirangu	VERB
ajam-102	222	6	lk	lk	NOUN
ajam-102	222	7	(	(	PUNCT
ajam-102	222	8	2002	2002	NUM
ajam-102	222	9	)	)	PUNCT
ajam-102	222	10	.	.	PUNCT
ajam-102	223	1	developing	develop	VERB
ajam-102	223	2	a	a	DET
ajam-102	223	3	revival	revival	NOUN
ajam-102	223	4	strategy	strategy	NOUN
ajam-102	223	5	for	for	ADP
ajam-102	223	6	the	the	DET
ajam-102	223	7	kenyan	kenyan	ADJ
ajam-102	223	8	cotton	cotton	NOUN
ajam-102	223	9	-	-	PUNCT
ajam-102	223	10	textile	textile	NOUN
ajam-102	223	11	industry	industry	NOUN
ajam-102	223	12	:	:	PUNCT
ajam-102	223	13	a	a	DET
ajam-102	223	14	value	value	NOUN
ajam-102	223	15	chain	chain	NOUN
ajam-102	223	16	approach	approach	NOUN
ajam-102	223	17	kenya	kenya	PROPN
ajam-102	223	18	institute	institute	PROPN
ajam-102	223	19	for	for	ADP
ajam-102	223	20	public	public	ADJ
ajam-102	223	21	policy	policy	NOUN
ajam-102	223	22	research	research	NOUN
ajam-102	223	23	and	and	CCONJ
ajam-102	223	24	analysis	analysis	NOUN
ajam-102	223	25	(	(	PUNCT
ajam-102	223	26	kiprra	kiprra	PROPN
ajam-102	223	27	)	)	PUNCT
ajam-102	223	28	.	.	PUNCT
ajam-102	224	1	unpublished	unpublished	ADJ
ajam-102	224	2	manuscript	manuscript	NOUN
ajam-102	224	3	.	.	PUNCT
ajam-102	225	1	kinyanjui	kinyanjui	PROPN
ajam-102	225	2	m	m	PROPN
ajam-102	225	3	,	,	PUNCT
ajam-102	225	4	mccormick	mccormick	PROPN
ajam-102	225	5	d	d	PROPN
ajam-102	225	6	(	(	PUNCT
ajam-102	225	7	2002	2002	NUM
ajam-102	225	8	)	)	PUNCT
ajam-102	225	9	.	.	PUNCT
ajam-102	226	1	e	e	X
ajam-102	226	2	-	-	NOUN
ajam-102	226	3	commerce	commerce	NOUN
ajam-102	226	4	in	in	ADP
ajam-102	226	5	the	the	DET
ajam-102	226	6	garment	garment	NOUN
ajam-102	226	7	industry	industry	NOUN
ajam-102	226	8	in	in	ADP
ajam-102	226	9	kenya	kenya	PROPN
ajam-102	226	10	:	:	PUNCT
ajam-102	226	11	usage	usage	NOUN
ajam-102	226	12	,	,	PUNCT
ajam-102	226	13	obstacles	obstacle	NOUN
ajam-102	226	14	and	and	CCONJ
ajam-102	226	15	policies	policy	NOUN
ajam-102	226	16	.	.	PUNCT
ajam-102	227	1	http://r4d.dfid.gov.uk/pdf/outputs/mis_spc/r7930c.pd	http://r4d.dfid.gov.uk/pdf/outputs/mis_spc/r7930c.pd	PROPN
ajam-102	227	2	f	f	PROPN
ajam-102	227	3	kotler	kotler	PROPN
ajam-102	227	4	p	p	PROPN
ajam-102	227	5	,	,	PUNCT
ajam-102	227	6	armstrong	armstrong	PROPN
ajam-102	227	7	o	o	PROPN
ajam-102	227	8	(	(	PUNCT
ajam-102	227	9	1994	1994	NUM
ajam-102	227	10	)	)	PUNCT
ajam-102	227	11	.	.	PUNCT
ajam-102	228	1	principles	principle	NOUN
ajam-102	228	2	of	of	ADP
ajam-102	228	3	marketing.new	marketing.new	ADJ
ajam-102	228	4	delhi	delhi	ADJ
ajam-102	228	5	:	:	PUNCT
ajam-102	228	6	prentice	prentice	NOUN
ajam-102	228	7	-	-	PUNCT
ajam-102	228	8	hall	hall	NOUN
ajam-102	228	9	of	of	ADP
ajam-102	228	10	india	india	PROPN
ajam-102	228	11	.	.	PUNCT
ajam-102	229	1	li	li	PROPN
ajam-102	229	2	y	y	PROPN
ajam-102	229	3	,	,	PUNCT
ajam-102	229	4	guohui	guohui	NOUN
ajam-102	229	5	s	s	SYM
ajam-102	229	6	,	,	PUNCT
ajam-102	229	7	eppler	eppler	PROPN
ajam-102	229	8	mj	mj	PROPN
ajam-102	229	9	(	(	PUNCT
ajam-102	229	10	2008	2008	NUM
ajam-102	229	11	)	)	PUNCT
ajam-102	229	12	.	.	PUNCT
ajam-102	230	1	making	make	VERB
ajam-102	230	2	strategy	strategy	NOUN
ajam-102	230	3	work	work	NOUN
ajam-102	230	4	:	:	PUNCT
ajam-102	230	5	a	a	DET
ajam-102	230	6	literature	literature	NOUN
ajam-102	230	7	review	review	NOUN
ajam-102	230	8	on	on	ADP
ajam-102	230	9	the	the	DET
ajam-102	230	10	factors	factor	NOUN
ajam-102	230	11	influencing	influence	VERB
ajam-102	230	12	strategy	strategy	NOUN
ajam-102	230	13	176	176	NUM
ajam-102	230	14	afr	afr	NOUN
ajam-102	230	15	.	.	PUNCT
ajam-102	231	1	j.	j.	PROPN
ajam-102	231	2	agric	agric	PROPN
ajam-102	231	3	.	.	PROPN
ajam-102	232	1	mark	mark	PROPN
ajam-102	232	2	.	.	PUNCT
ajam-102	233	1	implementation	implementation	NOUN
ajam-102	233	2	.	.	PUNCT
ajam-102	234	1	ica	ica	PROPN
ajam-102	234	2	working	working	PROPN
ajam-102	234	3	paper	paper	PROPN
ajam-102	234	4	2/2008	2/2008	PROPN
ajam-102	234	5	.	.	PUNCT
ajam-102	235	1	http://www.knowledge-communication.org/pdf/makingstrategy-work.pdf	http://www.knowledge-communication.org/pdf/makingstrategy-work.pdf	PROPN
ajam-102	235	2	malinowska	malinowska	ADJ
ajam-102	235	3	-	-	ADJ
ajam-102	235	4	olszowy	olszowy	ADJ
ajam-102	235	5	m	m	NOUN
ajam-102	235	6	(	(	PUNCT
ajam-102	235	7	2005	2005	NUM
ajam-102	235	8	)	)	PUNCT
ajam-102	235	9	.	.	PUNCT
ajam-102	236	1	brand	brand	NOUN
ajam-102	236	2	strategy	strategy	NOUN
ajam-102	236	3	in	in	ADP
ajam-102	236	4	the	the	DET
ajam-102	236	5	clothing	clothing	NOUN
ajam-102	236	6	and	and	CCONJ
ajam-102	236	7	textile	textile	NOUN
ajam-102	236	8	market	market	NOUN
ajam-102	236	9	.	.	PUNCT
ajam-102	237	1	fibres	fibre	NOUN
ajam-102	237	2	and	and	CCONJ
ajam-102	237	3	textiles	textile	NOUN
ajam-102	237	4	in	in	ADP
ajam-102	237	5	eastern	eastern	PROPN
ajam-102	237	6	europe	europe	PROPN
ajam-102	237	7	13(49):8	13(49):8	NUM
ajam-102	237	8	-	-	SYM
ajam-102	237	9	17	17	NUM
ajam-102	237	10	http://www.fibtex.lodz.pl/49_05_08.pdf	http://www.fibtex.lodz.pl/49_05_08.pdf	NOUN
ajam-102	237	11	mangieri	mangieri	PROPN
ajam-102	237	12	t	t	PROPN
ajam-102	237	13	(	(	PUNCT
ajam-102	237	14	2006	2006	NUM
ajam-102	237	15	)	)	PUNCT
ajam-102	237	16	.	.	PUNCT
ajam-102	238	1	african	african	ADJ
ajam-102	238	2	cloth	cloth	NOUN
ajam-102	238	3	,	,	PUNCT
ajam-102	238	4	export	export	NOUN
ajam-102	238	5	production	production	NOUN
ajam-102	238	6	,	,	PUNCT
ajam-102	238	7	and	and	CCONJ
ajam-102	238	8	secondhand	secondhand	NOUN
ajam-102	238	9	clothing	clothing	NOUN
ajam-102	238	10	in	in	ADP
ajam-102	238	11	kenya	kenya	PROPN
ajam-102	238	12	.	.	PUNCT
ajam-102	239	1	http://www.cggc.duke.edu/pdfs/workshop/kenya%20cloth	http://www.cggc.duke.edu/pdfs/workshop/kenya%20cloth	PRON
ajam-102	239	2	%	%	NOUN
ajam-102	239	3	20&%20cl	20&%20cl	NUM
ajam-102	239	4	othing.pdf	othing.pdf	PROPN
ajam-102	239	5	mulu	mulu	NOUN
ajam-102	239	6	-	-	PUNCT
ajam-102	239	7	mutuku	mutuku	PROPN
ajam-102	239	8	m	m	NOUN
ajam-102	239	9	,	,	PUNCT
ajam-102	239	10	namusonge	namusonge	ADJ
ajam-102	239	11	gs	gs	NOUN
ajam-102	239	12	,	,	PUNCT
ajam-102	239	13	odhuno	odhuno	VERB
ajam-102	239	14	a	a	PRON
ajam-102	239	15	(	(	PUNCT
ajam-102	239	16	2004	2004	NUM
ajam-102	239	17	)	)	PUNCT
ajam-102	239	18	.	.	PUNCT
ajam-102	240	1	effects	effect	NOUN
ajam-102	240	2	of	of	ADP
ajam-102	240	3	training	training	NOUN
ajam-102	240	4	on	on	ADP
ajam-102	240	5	manufacturing	manufacture	VERB
ajam-102	240	6	micro	micro	NOUN
ajam-102	240	7	-	-	NOUN
ajam-102	240	8	enterprises	enterprise	NOUN
ajam-102	240	9	’	'	PUNCT
ajam-102	240	10	growth	growth	NOUN
ajam-102	240	11	in	in	ADP
ajam-102	240	12	nakuru	nakuru	PROPN
ajam-102	240	13	,	,	PUNCT
ajam-102	240	14	kenya	kenya	PROPN
ajam-102	240	15	.	.	PUNCT
ajam-102	241	1	paper	paper	PROPN
ajam-102	241	2	presented	present	VERB
ajam-102	241	3	during	during	ADP
ajam-102	241	4	the	the	DET
ajam-102	241	5	2nd	2nd	ADJ
ajam-102	241	6	international	international	ADJ
ajam-102	241	7	entrepreneurship	entrepreneurship	NOUN
ajam-102	241	8	conference	conference	NOUN
ajam-102	241	9	held	hold	VERB
ajam-102	241	10	at	at	ADP
ajam-102	241	11	usiu	usiu	PROPN
ajam-102	241	12	12	12	NUM
ajam-102	241	13	th	th	NOUN
ajam-102	241	14	to	to	ADP
ajam-102	241	15	14	14	NUM
ajam-102	241	16	th	th	NOUN
ajam-102	241	17	may	may	PROPN
ajam-102	241	18	2004	2004	NUM
ajam-102	241	19	.	.	PUNCT
ajam-102	242	1	mugenda	mugenda	ADJ
ajam-102	242	2	d	d	NOUN
ajam-102	242	3	,	,	PUNCT
ajam-102	242	4	mugenda	mugenda	ADJ
ajam-102	242	5	a	a	PRON
ajam-102	242	6	(	(	PUNCT
ajam-102	242	7	1999	1999	NUM
ajam-102	242	8	)	)	PUNCT
ajam-102	242	9	.	.	PUNCT
ajam-102	243	1	quantitative	quantitative	ADJ
ajam-102	243	2	and	and	CCONJ
ajam-102	243	3	qualitative	qualitative	ADJ
ajam-102	243	4	approaches	approach	NOUN
ajam-102	243	5	:	:	PUNCT
ajam-102	243	6	research	research	NOUN
ajam-102	243	7	methods	method	NOUN
ajam-102	243	8	.	.	PUNCT
ajam-102	244	1	kenya	kenya	PROPN
ajam-102	244	2	act	act	PROPN
ajam-102	244	3	press	press	PROPN
ajam-102	244	4	.	.	PUNCT
ajam-102	245	1	ngoze	ngoze	PROPN
ajam-102	245	2	ml	ml	PROPN
ajam-102	245	3	(	(	PUNCT
ajam-102	245	4	2006	2006	NUM
ajam-102	245	5	)	)	PUNCT
ajam-102	245	6	.	.	PUNCT
ajam-102	246	1	barriers	barrier	NOUN
ajam-102	246	2	inhibiting	inhibit	VERB
ajam-102	246	3	growth	growth	NOUN
ajam-102	246	4	of	of	ADP
ajam-102	246	5	small	small	ADJ
ajam-102	246	6	enterprises	enterprise	NOUN
ajam-102	246	7	in	in	ADP
ajam-102	246	8	kenya.paper	kenya.paper	PROPN
ajam-102	246	9	presented	present	VERB
ajam-102	246	10	in	in	ADP
ajam-102	246	11	the	the	DET
ajam-102	246	12	second	second	ADJ
ajam-102	246	13	annual	annual	ADJ
ajam-102	246	14	2006	2006	NUM
ajam-102	246	15	san	san	PROPN
ajam-102	246	16	francisco	francisco	PROPN
ajam-102	246	17	-	-	PUNCT
ajam-102	246	18	silicon	silicon	NOUN
ajam-102	246	19	valley	valley	NOUN
ajam-102	246	20	global	global	ADJ
ajam-102	246	21	entrepreneurship	entrepreneurship	NOUN
ajam-102	246	22	research	research	NOUN
ajam-102	246	23	conference	conference	NOUN
ajam-102	246	24	on	on	ADP
ajam-102	246	25	march	march	PROPN
ajam-102	246	26	22	22	NUM
ajam-102	246	27	-	-	SYM
ajam-102	246	28	25	25	NUM
ajam-102	246	29	,	,	PUNCT
ajam-102	246	30	2006	2006	NUM
ajam-102	246	31	san	san	PROPN
ajam-102	246	32	francisco	francisco	PROPN
ajam-102	246	33	,	,	PUNCT
ajam-102	246	34	california	california	PROPN
ajam-102	246	35	.	.	PUNCT
ajam-102	247	1	http://www.usfca.edu	http://www.usfca.edu	PROPN
ajam-102	247	2	schiffman	schiffman	NOUN
ajam-102	247	3	lg	lg	PROPN
ajam-102	247	4	,	,	PUNCT
ajam-102	247	5	kanuk	kanuk	ADJ
ajam-102	247	6	ll	ll	NOUN
ajam-102	247	7	(	(	PUNCT
ajam-102	247	8	1992	1992	NUM
ajam-102	247	9	)	)	PUNCT
ajam-102	247	10	.	.	PUNCT
ajam-102	248	1	consumer	consumer	NOUN
ajam-102	248	2	behavior	behavior	NOUN
ajam-102	248	3	.	.	PUNCT
ajam-102	249	1	new	new	ADJ
ajam-102	249	2	delhi	delhi	PROPN
ajam-102	249	3	:	:	PUNCT
ajam-102	249	4	prentice	prentice	NOUN
ajam-102	249	5	-	-	PUNCT
ajam-102	249	6	hall	hall	NOUN
ajam-102	249	7	of	of	ADP
ajam-102	249	8	india	india	PROPN
ajam-102	249	9	.	.	PUNCT
ajam-102	250	1	stokes	stokes	PROPN
ajam-102	250	2	d	d	PROPN
ajam-102	250	3	,	,	PUNCT
ajam-102	250	4	wendy	wendy	PROPN
ajam-102	250	5	l	l	PROPN
ajam-102	250	6	(	(	PUNCT
ajam-102	250	7	2008	2008	NUM
ajam-102	250	8	)	)	PUNCT
ajam-102	250	9	.	.	PUNCT
ajam-102	251	1	marketing	marketing	NOUN
ajam-102	251	2	:	:	PUNCT
ajam-102	251	3	a	a	DET
ajam-102	251	4	brief	brief	ADJ
ajam-102	251	5	introduction	introduction	NOUN
ajam-102	251	6	.	.	PUNCT
ajam-102	252	1	thomson	thomson	PROPN
ajam-102	252	2	learning	learn	VERB
ajam-102	252	3	http://cws.cengage.co.uk/stokes_lomax/students/student	http://cws.cengage.co.uk/stokes_lomax/students/student	PROPN
ajam-102	252	4	'	'	PUNCT
ajam-102	252	5	s%20supple	s%20supple	NOUN
ajam-102	252	6	ment.pdf	ment.pdf	PROPN
ajam-102	252	7	swinker	swinker	ADJ
ajam-102	252	8	me	me	PROPN
ajam-102	252	9	,	,	PUNCT
ajam-102	252	10	hines	hines	PROPN
ajam-102	252	11	jd	jd	PROPN
ajam-102	252	12	(	(	PUNCT
ajam-102	252	13	2007	2007	NUM
ajam-102	252	14	)	)	PUNCT
ajam-102	252	15	.	.	PUNCT
ajam-102	253	1	understanding	understand	VERB
ajam-102	253	2	consumer	consumer	NOUN
ajam-102	253	3	’s	’s	PART
ajam-102	253	4	perception	perception	NOUN
ajam-102	253	5	of	of	ADP
ajam-102	253	6	clothing	clothing	NOUN
ajam-102	253	7	quality	quality	NOUN
ajam-102	253	8	:	:	PUNCT
ajam-102	253	9	a	a	DET
ajam-102	253	10	multidimensional	multidimensional	ADJ
ajam-102	253	11	approach	approach	NOUN
ajam-102	253	12	.	.	PUNCT
ajam-102	254	1	int	int	NOUN
ajam-102	254	2	.	.	PUNCT
ajam-102	255	1	j.	j.	PROPN
ajam-102	255	2	consum	consum	PROPN
ajam-102	255	3	.	.	PUNCT
ajam-102	255	4	stud	stud	PROPN
ajam-102	255	5	.	.	PUNCT
ajam-102	256	1	30(2	30(2	NUM
ajam-102	256	2	):	):	PUNCT
ajam-102	256	3	218	218	NUM
ajam-102	256	4	-	-	SYM
ajam-102	256	5	223	223	NUM
ajam-102	256	6	.	.	PUNCT