id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
aijes-3994	Pascalau, Simona Valentina	Evolution and Ethics of Digital Technology in Marketing	2020	6	.pdf	application/pdf	2459	111	33	Laws and regulations (GDPR) guide organizations, especially regarding privacy and data usage, so that recent advances in analytics and big data technologies have widened the gap between what is legally allowed and what is possible, replacing the balance of power between individuals and data collectors. ( Kitchin R., 2014 ) mailto:simona.pascalau@univagora.ro https://dl.acm.org/author_page.cfm?id=81100338941&coll=DL&dl=ACM&trk=0 2 Focused on specialized analysis systems and software, as well as high-power computing systems, big data analysis offers certain business benefits, including: more efficient marketing, new revenue opportunities, competitive advantages over rivals, and improved operational efficiency.	cache/aijes-3994.pdf	txt/aijes-3994.txt