id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
aijes-4726	Pascalau, Simona Valentina	Application of B2C digital marketing	2022	4	.pdf	application/pdf	1816	82	40	Online consumer behavior can be analyzed from two perspectives (Doherty and Ellis- Chadwick, 2006): the profile of online consumers and the online shopping experience of consumers. Keywords: B2C online markets, company perspective, consumer perspective, online shopping behavior 1 Introduction The widespread adoption of digital technologies by consumers and businesses has resulted in significant changes in marketing practices.	cache/aijes-4726.pdf	txt/aijes-4726.txt