id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
aijes-5760	Kaur, Komalpreet	THE INFLUENCE OF DIGITAL AND SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOUR	2023	8	.pdf	application/pdf	3445	182	43	According to de Castro et al. (2021), this technique or method of using social media by the companies, as an instrument to commercially promote or advertise different products and/or services is known as social media marketing (SMM). Online or digital marketing as well as social media marketing are the classic examples of modern marketing strategies that are actively used by the companies to create brand awareness.	cache/aijes-5760.pdf	txt/aijes-5760.txt