id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
aijes-6439	Fornazarič, Milena	THE IMPACT OF AI ON MARKETING: OPPORTUNITY OR THREAT?	2024	7	.pdf	application/pdf	3353	158	38	One of the very useful definitions says: AI marketing refers to the advanced approach of using artificial intelligence (AI) in marketing to automate, optimize, and improve elements of the marketing procedure and process. You can also leverage AI to make more informed and data-driven decisions through the insights AI marketing gathers through its data collection, hence improving overall marketing (Sauter, 2023:2).	cache/aijes-6439.pdf	txt/aijes-6439.txt