id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
aijes-7164	Vukasović, Tina; Weis, Lidija; Kramar, Tina	SOCIAL MEDIA ADVERTISING: A STUDY ON MILLENNIAL PURCHASE INTENTIONS	2025	16	.pdf	application/pdf	7254	469	47	The research identifies the key factors that shape their purchasing behaviour and influence purchase intentions in relation to social media advertising. The research is based on a quantitative method, namely an online survey where we asked millennials in Slovenia about their use of and attitudes towards social media advertising.	cache/aijes-7164.pdf	txt/aijes-7164.txt