How to improve smallholder market access: Evaluation of Mercados Campesinos in Colombia
Received for publication: 27 September, 2017. Accepted for publication: 23 February, 2018 Doi: 10.15446/agron.colomb.v36n1.67970
1 Master in Economics and Development, Faculty of Economy and Management, University of Florence, Italy.
2 Research Group on Rural Management and Development, Faculty of Agricultural Sciences, Universidad Nacional de Colombia. Bogotá.
* Corresponding author: aparradob@unal.edu.co
Agronomía Colombiana 36(1), 79-87, 2018
How to improve smallholder market access:
Evaluation of Mercados Campesinos in Colombia
Cómo mejorar el acceso al mercado de los pequeños productores:
Evaluación de los Mercados Campesinos en Colombia
Federica Romagnoli1, Juan Molina2, and Álvaro Parrado2*
ABSTRACT RESUMEN
This paper presents an analysis of the results obtained in
the project called “Mercados Campesinos” carried out in
the central region of Colombia between 2004 and 2015. This
analysis was performed to evaluate the impacts of this short
food value chain experience and its inf luence on economic,
social and political dimensions of smallholders’ market access.
The analysis included two complementary research methods:
quantitative and qualitative approaches. These methods were
stated to identify the benefits accrued to participants using
three different methodologies: i) t-test analysis; ii) an impact
evaluation known as difference-in-difference and iii) multi-
level regressions. On the other hand, qualitative analysis was
based on semi-structured interviews and informal dialogues to
investigate the perceptions of a selected group of beneficiaries
regarding how project goals have been achieved. The results
showed that one of the most inf luential elements in smallhold-
ers’ market access has been the role of peasant organizations,
associations and local farmer committees. These administrative
structures greatly affected the economic efficiency, political
participation and, to a lesser extent, commercial improve-
ments. Project outcomes have been extremely inf luenced by
participants’ expectations of improvements in wellbeing, life
quality, production rates, and income. The project was not
able to reach a good level of financial sustainability; however,
it provided peasants with well-designed tools to self-coordinate
their actions. Proof of that is that farmers started to organize
themselves autonomously to exert pressure at municipal and
local levels.
El artículo presenta un análisis de los resultados del proyecto
“Mercados Campesinos” desarrollado en la región central de
Colombia entre 2004 y 2015, evaluando el impacto que esta
experiencia de circuitos cortos de comercialización tuvo en las
dimensiones política, económica y social. El análisis incluye dos
métodos complementarios de investigación: enfoque cualitativo
y cuantitativo. El primero pretende identificar los beneficios
alcanzados a través de tres metodologías: i) análisis t-test; ii)
valoración de impacto utilizando la técnica difference-in-
difference y iii) regresión multivariada. El análisis cualitativo
se basó en entrevistas semi-estructuradas y diálogos informales
para investigar la percepción de un grupo de participantes
sobre cómo los objetivos han sido alcanzados. Los resultados
muestran que uno de los elementos más inf luyentes ha sido
el rol de las fundaciones y asociaciones campesinas y de los
comités campesinos locales. Ellos tuvieron fuerte inf luencia
tanto en alcanzar eficiencia económica como en aumentar
la participación política de los campesinos y, en menor ma-
nera, en alcanzar mejoramientos en la comercialización. La
estructura del proceso ha sido enormemente afectada por las
expectativas de los participantes en términos de bienestar,
calidad de vida, producción e ingreso. El proyecto no alcanzó
un buen nivel de sostenibilidad financiera; igualmente pudo
proveer herramientas para coordinar autónomamente tanto la
acción económica como la política, tanto que los campesinos
empezaron a organizarse autónomamente para ejercer presión
a nivel municipal.
Key words: short food supply chain, rural territorial develop-
ment, impact analysis, smallholders’ organizations.
Palabras clave: cadenas cor tas de comercia lización de
alimentos, desarrollo rural territorial, análisis de impacto,
organizaciones de campesinos.
forces of socia l a nd econom ic development of t he
country. However, the sector suffers great structural
problems that affect agricultural productivity causing
gradual marginalization and stagnation (Cano et al., 2016).
The main reasons for the sector’s backwardness have been
the high poverty levels, several adversities, functional
Introduction
C onsider i ng its ag ro-ecolog ic a l potent ia l, C olom-
bia is one of the strongest agricultural countries of
Latin America (Velez et al., 2010). The agricultura l
sector could potentially be one of the main driving
http://dx.doi.org/10.15446/agron.colomb.v36n1.67970
80 Agron. Colomb. 36(1) 2018
instability and social violence events that Colombian small-
holders have experienced for several decades (Osorio and
Riva, 2017). However, despite their shortage of means,
smallholders play a key role in the Colombian agricultural
sector constituting 70.9% of total farms (DANE, 2016). This
is why peasants can still be considered the main agricul-
tural product suppliers, even if their market access and
products commercialization are extremely compromised
and strongly dependent on intermediaries (Parrado and
Molina, 2014). In recent years, a new solution is arising
to improve farmers market access, promote smallholders
agriculture and create conditions for a sustainable rural
development (Prado, 2014). In that framework, there is a
growing interest for short food value chains (ECLAC-FAO-
IICA, 2014) as a valuable possibility to create a profitable
situation for both smallholders and consumers. Farmers’
markets are a great opportunity to foster small scale agri-
culture and family farming and, at the same time, satisfy
consumer expectations of high quality, fresh and safe food,
and chemical free products (Diaz, 2014). Short food value
chains create conditions for an equitable and sustainable
development, reducing the gap between rural and urban
areas and increasing market access opportunities for family
farming. Through them, smallholders are able to diversify
commercial channels, increase their product value and
obtain higher and more stable income by reducing inter-
mediaries’ role (CEPAL, 2014).
Along with short food supply chain, smallholders’ organi-
zations are one of the elements that contribute to boost the
productivity and competitiveness of the agricultural sector.
Indeed, several researches have shown how systematization
of farmers’ organization has stimulated the small farmers’
integration in the local and regional food supply system
(Romero et al., 2017). Smallholders’ organizations have
improved cooperation among farmers to face economic
challenges but also stand social and political injustices
(Machado, 2003). Short food value chains combined with
the support and systematization of farmers’ associations
have led to important achievements in increasing small-
holders’ wellbeing, improving not only living conditions
of rural families but also fostering rural communities
(Escobar et al., 2010).
In a context of social and political transformation of Co-
lombian smallholders’ reality, a short food supply chain
experience developed in Bogota is outstanding. “Mercados
Campesinos” project implemented efficient solutions to
overcome bottlenecks and constraints that were affecting
the smallholders of the Central region of Colombia and
improved the food supply of the capital city. The project
started in 2004 and ended in 2015; during this period it
passed through various phases and achieved different ob-
jectives. In particular, it launched a new market channel
in Bogota that allowed direct contact between producers
and consumers. Thanks to the project, every two weeks
farmer markets were organized in 16 squares of Bogota
and smallholders coming from the rural areas surrounding
the Capital could directly sell their products to customers
(Gutiérrez et al., 2012). Additionally, smallholders could
participate in several workshops and training workshops
to better comprehend market dynamics and commer-
cialization, improve product quality and introduce new
production methods.
The project was able to combine productive transformation
and institutional change using a theoretical framework
based on the rural territorial development approach (Sche-
jtman and Berdegué, 2003). With this focus, the “Mercados
Campesinos” project introduced changes in the smallhold-
ers’ access to Bogota food supply chain and consequently
encouraged cooperation processes between local actors,
among themselves and external actors with the purpose of
modifying the food policy patterns of the capital (Parrado
and Molina, 2014).
With its participatory approach, “Mercados Campesinos”
aimed at positively inf luence the social, economical and
political dimensions of beneficiaries providing means to
achieve not only economic improvements but also social
and political ameliorations (Gutierrez et al., 2012). To reach
these goals, two main sub-objectives were set: i) to ensure
fairer smallholders’ participation in production, commer-
cialization and product transformation and ii) to highlight
the key role played by family famers in food supply and
increase their political recognition, representativeness
and inf luence in public policy definition (Ordoñez and
Montoya, 2011). To achieve the latter dimension and ensure
participants’ engagement in all project phases, a complex
organizational structure was set. All project participants
were engaged in a local smallholder farmer group in which
there was at least one local representative of project lead-
ing organizations (Parrado and Molina, 2014). Participa-
tion in farmers’ organizations stressed the importance of
collective work to obtain political recognition, facilitated
organizations of farmers markets and strengthened local
rural communities (Romero et al., 2017).
“Mercados Campesinos” has been an extremely complex
short food supply chain experience that introduced im-
portant changes to the wellbeing of smallholders of the
Central region of Colombia and redefined food supply
of the capital. The research objective was to identify the
overall project impact on smallholders’ living conditions.
81Romagnoli, Molina, and Parrado: How to improve smallholder market access: Evaluation of Mercados Campesinos in Colombia
To accomplish this objective, a series of quantitative and
qualitative investigation have been undertaken. An in
depth and comprehensive statistical analysis has been
implemented to measure the achievements of the project
objectives in the three different dimensions that “Mercados
Campesinos” initiative wants to improve.
Following main pillars of rural territorial development,
this study was designed to identify project effects on three
important dimensions: i) improvement in commercializa-
tion, ii) increase of economic efficiency, and iii) increase the
farmers’ political and social involvement. Additionally, the
quantitative analysis was carried out to identify exogenous
and endogenous factors that have affected most project
implementation. Considering the participatory nature of
the project, further than the achievement of project goals,
the analysis aimed at measuring the participant satisfac-
tion of the actions implemented and their engagement in
the different project steps. These data were collected us-
ing qualitative research methods such as semi-structured
interviews and focus groups.
The combination of the two methodologies allowed a
detailed examination of the elements in line with the
evaluation goals (EU-AID, 2004). The implementation of
both methods was designed to avoid and clarify eventual
errors derived by the impact evaluation and to understand
accurately the environment in which the analysis was
undertaken.
Materials and methods
The research methodology chosen was designed to identify
the overall objectives achievement and the beneficiaries’
satisfaction and engagement in the measures implemented.
To accomplish these goals, a combination of quantitative
and qualitative research methods was implemented.
To undertake the first analysis, a dataset was created based
on an evaluation questionnaire implemented on February
2014 during a monitoring phase of the project. The survey
was conducted by the Research Group in Management and
Rural Development (GIGDR) of the of the Agricultural
Sciences Faculty, National University of Colombia, Bogota,
along with OXFAM GB and the European Union support.
It included 488 observations: 158 formed the treated group
and 330 the control group. People interviewed were settled
in Colombia Central region, specifically in the depart-
ments of Cundinamarca, Tolima and Boyaca and in the
rural areas surrounding Bogota. The assessed regions are
situated in the central geographic area of Colombia, but
differ in climate, types of crops and infrastructures. The
beneficiaries selected for the questionnaire were involved in
the project for at least one year, while the control group was
chosen using a propensity score matching method based
on common socio-economic characteristics between the
treated and the control group. The survey was constructed
including two periods of time: 2007 as baseline year and
2014 as follow up year. It’s important to highlight that some
questions were not retrospective, in that case they refer
to the follow-up year. Table 1 represents participants and
control group main features.
TABLE 1. Descriptive statistics from treated and control groups.
Treated
group
Control
group
Activity led by women 35% 0%
Average HH size 5 4
Average wealth level 3.5 2.8
Average education level Primary Primary
Dependency ratio 1.09 1.12
Average age 52 51
Average property areas (ha) 2 1.7
Percentage of small farmers <1 hc 64.77% 59.03%
Percentage of small farmers 150 0% 0.31%
Tractor 20% 23%
Irrigation 0.63% 1.53%
Average savings 2013 1,347,003.3 944,166.67
A full impact evaluation was implemented on the previous
dataset to study the effects of project interventions on final
welfare outcomes (ADB, 2006). The different statistical
analysis that constituted the impact evaluation provided ro-
bust evidence on performances and revealed to what extent
the project has achieved its desired outcomes (Gertler et al.,
2011). The statistical analysis was based on three different
methods, according to the rationale of the analysis and the
types of data available. For each method and estimation,
an ad hoc dataset was prepared to define the dependent
and independent variables considered, especially to avoid
data loss. The investigations implemented were: i) t-test;
ii) difference-in-difference and iii) multinomial analysis.
The t-test analysis was performed to identify how the
project inf luenced the price definition. The difference-
in-difference investigation was implemented to isolate
the treatment effect and evaluate eventual indicator im-
provements derived by project participation. This method
allowed the identification of the outcome rates between
82 Agron. Colomb. 36(1) 2018
the treated and control group over time and describe the
project’s real impact (Gertler et al., 2011). Considering the
time line of “Mercados Campesinos”, an analytical repre-
sentation of the model was obtained:
Y = (2014-2007) - (2014-2007)
The analysis was implemented using a probit model con-
sidering the type of data used and the characteristics of the
indicators. Probit model implementation was justified by
the fixed effect identified in the Hausmann test.
Y = (Yt2014-Yt2007) – (Ynt2014-Ynt2007)
The last step of the statistical analysis was the implementa-
tion of a multinomial probit / logit regression. Multinomial
logistic regression is used to predict categorical placement
in or the probability of category membership on a depen-
dent variable based on multiple independent variables.
For this research, this model was implemented to identify
the probability of being involved in one or more situations
described by the project analysis.
All the data elaborations related to the quantitative analy-
sis were implemented using STATA software (StataCorp
LLC, USA).
In the second level of the analysis, a qualitative research
was carried out. In particular, in depth interviews were per-
formed, complemented by participatory observation. The
Interviewees were five women living in Tuta and Duitama,
two villages of Boyaca rural area that have been involved
in “Mercados Campesinos” project since its beginning.
Interviews were focused on understanding participant
perceptions about the project and the objectives achieved,
to have a better comprehension of their living conditions
and the main problems affecting their businesses. In-
terviews were focused on four different topics: i) project
participation determinants and main goals reached, ii)
challenges characterizing agricultural business, iii) com-
mercialization and production improvements, iv) project
weaknesses. During the field trip, a meticulous observation
of the environment permitted a profound comprehension
of the external context and further in-depth observation of
family dynamics and peer relations were useful to integrate
the information already collected. A qualitative investiga-
tion was implemented during a one-week field camp in
Tuta on November 2015 and during 4 visits to Mercados
Campesinos in Bogota in September and October. The last
step of the qualitative analysis was a focus group in which
smallholders from Tuta analyzed their engagement in local
and Bogota markets. Participatory observation was also
implemented during the visits to “Mercados Campesinos”
in Bogota, focusing mainly on understanding the market
dynamics, observing participants’ commercial abilities and
relations between smallholders and costumers.
Results and discussion
The research was performed around three main topics that
coincide with the project’s main objectives: commercial
abilities improvement, economic efficiency, and smallhold-
ers’ political participation. Analyzing the development of
the “Mercados Campesinos” process, it was possible to
identify the dimensions that have been mostly affected by
the short value chain experience and the aspects of small-
holders’ livelihood that have been improved.
Commercial Improvements
This topic identified those activities designed to improve
smallholders’ abilities to sell products autonomously, deal
with costumers and define prices (Romagnoli, 2016). Pre-
vious studies (Ordoñez and Montoya, 2011; CEPAL, 2014;
Molina and Parrado, 2015) observed that smallholders’
business is extremely subjected to the control of interme-
diaries, who have strong market and price power. By redu-
cing the intermediaries inf luence, peasants will increase
their income, enhance self-confidence and their abilities
to deal with costumers, and improve overall business
management. To monitor improvements in these dimen-
sions, three core variables were identified: selling products
directly to consumers, the ability to establish selling prices
and quality definition. Figure 1 shows a brief comparison
of these aspects between the project beneficiaries and the
control group.
Control group Participants
Sell directly to consumers Define qualityDefine price
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FIgURE 1. Descriptive statistics of the commercial improvement indicators.
83Romagnoli, Molina, and Parrado: How to improve smallholder market access: Evaluation of Mercados Campesinos in Colombia
FIgURE 2. Descriptive statistics of involvement in different market
channels.
The graph confirms the positive trends pointed out in the
previous figure, but registers milder improvements. In fact,
Figure 1 shows that participants were generally able to avoid
intermediaries and establish selling prices autonomously,
whereas Figure 2 shows that intermediaries still represent
an important buyer for both group categories. Interviews
helped to clarify the complexity linked with price deter-
mination and the intermediaries’ role. Regarding the first
issue, participants reported strong difficulties in extending
price increase out of “Mercados Campesinos” channels and
only a small percentage acquired enough bargaining abili-
ties to negotiate prices with intermediaries and at a village
market level. These results were confirmed by a t-test analy-
sis which showed that in a basket composed by 15 products,
on average, participants succeeded in setting higher prices
for just a few goods in all market channels in comparison
to the control group. Thus, the only commercial channel
where all beneficiaries succeeded in defining “fair” prices
were “Mercados Campesinos” markets. In particular Bo-
gota markets are identified as the most profitable channel
and participants’ main source of income.
Positive project impact on commercial activities has been
better explained by difference-in-difference analysis that
assessed the correlation between project involvement and
goals achieved. Table 2 summarizes the project inf luence
comparing treated and control groups.
TABLE 2. Impact analysis results of commercial improvement indicators.
x
y Consumer
direct sale
Price
definition
Quality
definition
Treatment effect 1.278*** 0.459* 0.434*
Project participation 0.751*** 0,762*** -0.525***
Male -0.189* 0.055 0.337**
Wealth 0.066* 0.029 0.0135
Education -0.036 0.0301 -0.075*
Savings 0.286* 0.150 0.060
Products sold 0.565** 0.034* 0.094***
*** P<0.001; ** P<0.005; *P<0.1.
The variable t hat f u lly represents project impact is
treatment effect; as expected, it has a positive and valu-
able significance in all aspects analyzed, showing the
highest positive inf luence on direct sale to consumers.
That outcome confirmed our expectations and also the
results of the interviews, proving the project key role in
improving direct sale and its smoother inf luence on price
and quality determination. Socio-economic variables
registered ambiguous inf luence and significance. A uni-
vocal conclusion can be drawn only for quantity of good
sold that has a remarkable and positive significance in all
aspects, confirming that the involvement in this activities
is positively correlated with the quantity and types of goods
produced. Impact analysis results were complemented by
multinomial analysis. This investigation confirmed that
the treated group is more likely to be involved in activities
to ameliorate trade. Indeed, the percentage of beneficia-
ries introducing business improvement is higher than
non-participants.
Furthermore, the notable role played by variables wealth
and farmers’ group participation was stressed. Activity
engagement is positively linked with wealth level, which
means that richer farmers have more possibilities or more
interest to increase market abilities. Equally significant is
local producers’ group participation that boosts project
activities involvement.
Interviews showed that commercial improvements not
only included economic and business enhancements but
also several intangible and non-economic aspects that
increased overall farmers’ wellbeing. The majority of non-
economic dimensions were not analyzed with quantitative
approach. However, participants considered these aspects
equally important as income increase and market diver-
sification. Thanks to project participation and attendance
Sale to
intermediaries
Sale to
local markets
Mercados Campesinos
sale
ParticipantsControl group
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In the X axis, the variables analyzed are represented
highlighting the differences between the treated and non-
treated groups. On average, project participants are more
inclined to sell directly to consumers and to define the price
of their goods than the control group, while a remarkable
difference in product quality definition is not registered.
Figure 2 shows the distribution of the two groups among
market channels considered in the analysis.
84 Agron. Colomb. 36(1) 2018
to workshops, beneficiaries not only developed an entre-
preneurial mentality and soft skills which are extremely
useful for the management of their businesses, but also
private life organization. Additionally, direct relation with
costumers was fundamental to increase the participants’
self-esteem and confidence, valorize family farming activi-
ties and peasants’ role, and raise consumers’ awareness of
smallholders’ claims.
Economic performance
Economic efficiency embraces those activities aiming at
introducing novelty and innovation to smallholders’ busi-
nesses, increasing productivity and supply, and positively
inf luencing their profits (Parrado and Molina, 2014). This
dimension is composed by the following variables: intro-
duction of organic cultivation practices, introduction of
product exchange among project participants, and supply
diversification given by sale of uncommon products in
the local area.
Interviews clarified that improvements in these dimen-
sions were achieved mainly through participation to the
workshops organized within the project framework that
mainly dealt with more efficient production techniques
and market practices. Through these workshops, par-
ticipants obtained a set of tools and knowledge to boost
productivity and increase yields, as well as a full compre-
hension of overall market processes that clarified price
definition mechanisms, market negotiation, costumer care
and sale arrangement practices. An important remark is
that workshops effectiveness was strongly determined by
project participants’ initial features. Beneficiaries were
extremely differentiated in relation to management abili-
ties and mechanization. Qualitative analysis showed that
the most benefitted participants were those smallholders
who lacked strong productive mechanization and had poor
organizational abilities. However, all people interviewed
agreed that trainings positively affected their businesses.
Participants’ diversity highly inf luenced economic ef-
ficiency enhancements. Consequently, improvements in
this dimension have not been as straightforward as in the
previous topic. As shown in Figure 3, there is not a strong
difference between treated and control groups regarding
organic practices implementation and commercialization
of non-regional products, while there is an outstanding
discrepancy in relation to product exchange practices.
Impact analysis confirms descriptive statistics results (Tab.
3). Indeed, the investigation showed strong project signifi-
cance on the product exchange / barter dimension. How-
ever, no statistical correlation was found between project
participation and implementation of organic cultivation
practices even if outcomes showed positive project inf lu-
ence. Regarding cultivation of non-local products, project
participation seems to have a negative impact. Nevertheless,
this result was not statistically confirmed. Socio-economic
variables have an ambiguous impact and a weak inf luence,
the only exception is represented by quantity of product
sold that had a strong and proved significance in all aspects
considered.
FIgURE 3. Descriptive representation of the economic efficiency
indicator.
Control group Participants
Products exchange
Sale of non-local products
Organic production
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TABLE 3. Impact analysis results of economic efficiency indicator
x y
Product
exchange
Nontraditional
product
Organic
Treatment effect 0.819*** -0.173 0.245
Project participation 0.818 0.273 -0.061
Male 0.070 -0.274* 0.082
Wealth 0.081* 0.083 -0.033
Education -0.135* 0.011 -0.119*
Savings 0.297* -0.009 0.178
Products sold 0.040 * 0.071*** 0.116***
*** P<0.001; ** P<0.005; *P<0.1.
Impact analysis outcomes were complemented by mul-
tinomial analysis. In particular, it clarified the role of
socio-economic variables. The analysis confirmed higher
beneficiaries’ engagement in activities that led to business
returns. It is important to highlight the positive inf luence
of farmers’ group participation, volume of products sold and
wealth level on activity involvement.
The different analyses showed that together with project
participation, participant’s features had a crucial role in
achieving economic improvements. Additionally, several
85Romagnoli, Molina, and Parrado: How to improve smallholder market access: Evaluation of Mercados Campesinos in Colombia
unobservable variables affected outcomes of this dimen-
sion, in particular the project leading foundation and
associations’ role. Given that they were in charge of train-
ing organization and management, workshops contents
were often inf luenced by organization sensitiveness and
commitment to different topics. A clear example of this
is given by the leading role that “Fundación San Isidro”
had in sensitizing and educating project participants on
agro-ecological practices. In comparison with other ben-
eficiaries, smallholders that attended to trainings organized
by this association were more informed and committed
to agro-ecological cultivation, preservation of traditional
products and food sovereignty.
Political participation
The project aimed at to ameliorate all aspects of sma-
llholders’ livelihoods in order to reach sustainable and
comprehensive improvements in benef iciaries’ well-
being. To meet this goal, activities that inf luenced social
and political dimensions were implemented, besides
economic and technical ones. In particular “Mercados
Campesinos” focused its efforts on decreasing peasants’
underrepresentation and low political recognition of the
smallholders’ needs and claims, increasing participants’
advocacy power and inf luence on political decisions.
These goals were achieved mainly thanks to the organiza-
tional structure of the project, namely the creation of local
producer groups in each village that ensured active bene-
ficiaries’ involvement in project activities definition and
management. Through direct involvement in the decision
making process, participants acquired the abilities needed
to express their requests and understood collective action
strength and efficiency. Farmers’ group constituted the
milestone to build confidence and collective organization
structure necessary to pressure at local and regional levels.
Political participation improvements were measured with
the following variables: local committees’ participation,
advocacy activities participation, meetings with local
politicians, and participation in the creation of a law pro-
posal draft. The analysis undertaken expressed ambiguous
results. Descriptive statistics showed a marked difference
between beneficiaries and the control group regarding
commitment to advocacy activities that becomes particu-
larly significant in relation to the participation level of the
farmers group (Fig. 4). This result is particularly relevant
because it indicates that smallholders are rarely used to
gather into groups and act collectively.
TABLE 4. Impact analysis result of political improvements.
x y Meeting with local politicians Advocacy activities Participation in law proposal draft Farmers group participation
Treatment effect 0.299 0.149 -0.336 2.705***
Project participation -0.222 0.121* 0.036* 1.176***
Wealth 0.053 0.029 0.127* 0.081*
Education level 0.025 0.042 -0.020 -0.041*
Farmers group participation 0.0637** 0.825*** 0.881*** Not analyzed
Dependency rate -0.114* -0.589 0.111* 0.113
Products sold 0.048** 0.039* 0.046* 0.135
Governmental program awareness 0.448** 0.458** 0.555** 0.402
Source: own elaboration.
*** P<0.001; ** P<0.005; * P<0.1.
Control group Participants
Meet local politicians
Participation to farmers groupsParticipation to advocacy
activities
Law proposals making
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FIgURE 4. Descriptive statistics of political participation.
The impact analysis recorded a positive inf luence of the
project without stating a significant correlation between
project participation and the improvements reached. No
relevant inf luence of the variables on participants’ political
engagement was recorded, except for the local producers’
group membership. However, it is worthy to highlight that
if the participation of the producers’ group is considered an
independent variable and not an indicator, it has a funda-
mental role in boosting participation to project advocacy
86 Agron. Colomb. 36(1) 2018
activities. The combined effect of these results with the key
role of the treatment variable on the farmers group partici-
pation indicator, would suggest that project participation
indirectly inf luences all the other activities. Indeed, if the
independent variable participation to producer group is
eliminated, treatment effect acquires a positive and signifi-
cant role. It is also worth mentioning the strong correlation
between governmental program awareness and engagement
in political activities.
Impact analysis results have been cleared up by the
multinomial investigation that confirmed a high posi-
tive inf luence of governmental programs awareness on
peasant active citizenship. Additionally, it highlights the
significant role of project participation on beneficiaries’
political engagement. Outcomes of descriptive statistics and
multinomial analysis are totally in line with the interviews
results, which confirmed that “Mercados Campesinos”
increased knowledge of agricultural political issues, peas-
ant confidence in exerting pressure at the local level and
in promoting sensitizing activities with market costumers.
Outcomes of the interviews clarified that the participa-
tion of local producers’ groups had a positive inf luence on
several dimensions besides improving active citizenship
and political awareness. Initially, smallholders developed a
sense of belonging and attachment to traditions and com-
munity and, and simultaneously, they gained managerial
and organizational competencies and full comprehension
of the market structure.
Conclusions
The impact analysis of the results in “Mercados Campesi-
nos” project shows that this initiative offered tools and
activities to improve peasants’ livelihood through a process
that changed smallholders’ perceptions about themselves
and their occupation.
The quantitative and qualitative methodologies of this
study indicated that the process had some contradic-
tory results in terms of economic and commercial im-
provements. The results ensure that farmer markets in
Bogota have been extremely successful and have led to
an increase in beneficiaries’ income and productivity.
However, not all beneficiaries obtained an equal profit from
the participation in the project. Socio-economic variables
such as family incomes, agricultural tools endowment and
organizational abilities played an important role in defin-
ing the degree of satisfaction and engagement in project
activities. Additionally, the results achieved in Bogota
farmer markets, such as the ability to overcome market
intermediaries and to define good prices, were not easily
replicable out of the “Mercados Campesinos” structure.
Smallholders’ organizations played an important role not
only in project organization, but also in creating a cultural
and political base for cooperation among smallholders that
strengthened producers and the entire rural community.
This condition has been fundamental to create smallhold-
ers’ awareness of their crucial role in the food supply chain
and, consequently, start consumers’ sensitization.
Lastly, it is important to stress that the project pointed out
how productive and institutional dimensions are strongly
interlinked. Indeed, peasant foundations and associations
and local farmers committees not only inf luenced noto-
riously the political participation but also increased the
economic efficiency. Regarding the social and political role
of agriculture as a source of local development, the project
strengthened rural economies and valorized indigenous
and local products. Mercados Campesinos provided few
actions that could be implemented to employ the political
role of agriculture to reach territorial development. How to
delineate and design this last element should be studied and
investigated in further researches. In particular, strategies
that could foster smallholders’ associations advocacy and
collective activities independently from projects imple-
mentation should be identified. Rural extension programs
should focus their efforts on promoting short food supply
chain based on a bottom up approach that starts with the
direct involvement of farmers’ associations and smallhold-
ers in order to ensure public policy efficiency.
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http://dx.doi.org/10.15446/agron.colomb.v35n3.63551