id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
aijbe-927	Aniebiet , Etuk; Aniefiok , Okon Akpan; Aniekan , Eyo Awah	ADVERTISING BUDGETS AND FINANCIAL PERFORMANCE: ANALYZING THE OPTIMAL BALANCE FOR LONG-TERM PROFITABILITY IN NIGERIAN STARTUPS	2024	13	.pdf	application/pdf	6305	326	33	Abstract: This study aimed at investigating the relationship between advertising budgets and financial performance in Nigerian startups, focusing on identifying optimal budget allocation strategies that promoted long- term profitability and financial sustainability. The findings revealed a significant positive correlation between advertising budgets and financial performance, particularly highlighting the effectiveness of digital advertising strategies such as social media and search engine marketing.	cache/aijbe-927.pdf	txt/aijbe-927.txt