id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajac-217	Wei, Lim Jia; Xuan, Tan Wei; Ting , Ng Yi	THE EFFECTS OF INCIVILITY IN POLITICAL CAMPAIGN ADS ON FACEBOOK ON AFFECTIVE POLARIZATION AND MOBILIZATION 	2023	23	.pdf	application/pdf	9636	445	40	As politics become more prominent in users’ news feeds on Facebook during elections because Facebook allows political campaign ads on its platform, it is important to analyze whether campaigns ads can also result in polarization. When political parties target the opposition with uncivil language, this can elicit negative affect among out-party supporters.	cache/ajac-217.pdf	txt/ajac-217.txt