id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajac-989	Ire, Ebele Stella	BROADCAST MEDIA AS A CATALYST FOR LANGUAGE AND CULTURAL IDENTITY IN RIVERS STATE, NIGERIA 	2025	12	.pdf	application/pdf	6450	267	30	Bandura’s assertion that media can only effectively transmit cultural values if it is accessible and consistent supports the study’s conclusion that financial limitations and the dominance of English content hinder the effective dissemination of indigenous cultural practices in Rivers State media. The study discovered that broadcast media content in indigenous languages significantly influences the preservation and promotion of cultural identity in Rivers State, as local radio and television programs help foster a sense of pride and cultural continuity, particularly through the portrayal of indigenous music, folklore, and traditional practices.	cache/ajac-989.pdf	txt/ajac-989.txt