id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajahs-2252	Valencia, Jennifer G.	Examining the Role of Social Media and Mass Media in Political Campaigns: A Review of the Literature	2024	8	.pdf	application/pdf	6070	287	53	Published: December 21, 2024 This paper examines the role of social media and mass media in political campaigns. Keywords Dependency Theory, Mass Media, News, Political Campaigns, Social Media, Televised Election Debates 1 Department of Communication, College of Development Communication and Arts & Sciences, Isabela State University Cabagan Campus, Garita Heights, Cabagan, Isabela 3328, Philippines * Corresponding author’s email: jennifer.g.valencia@isu.edu.ph INTRODUCTION This paper attempts to examine the role of social media and news (via mass media) in political campaigns.	cache/ajahs-2252.pdf	txt/ajahs-2252.txt