american journal of business management, economics and banking issn (e): 2832-8078 volume 7, | dec., 2022 p a g e | 32 www.americanjournal.org application of the theory and practice of marketing in the modern economy rakhmonov djobir amonovich foreign enterprise epsilon ltd. development company, uzbekistan tashkent rahmanovdjabir@gmail.com, +998973145888 a b s t r a c t k e y w o r d s the issues of introducing innovations in the modern economy seem to be relevant, since the development of various sectors of the entire sphere of business life contributes to the implementation of business strategies that ensure the efficiency of the activities of modern corporations. the role of marketing in the modern economy has developed on the basis of its role and essential content, realized by business theorists and practitioners. currently, there are also constant corrections and changes in marketing activities in economics. this article is the connection theory in the regional economy with marketing positions. marketing, competition, marketing communications, evolution. materials and methods currently, there is no consensus on the definition of the effectiveness of marketing implementation. for a more effective impact of communication on consumer choice, business practices began to use a combination of various information messages, and the conditions for their use aimed at the consumer. since the union of two or more combinations of something is called integration (from lat. integracio ), then such combined information messages are called integrated. discussion theorists of a certain period defined the domestic economy as a market management system [1, 2, 3]. such an author as is krulis-randa defined marketing as a market concept of economic management [4]. a similar point of view is shared by vargo s. and lash r [5]. o. tretiak considers marketing as a regulatory mechanism that serves to balance production and consumption [6].f. kotler defines marketing as "...a type of human activity aimed at satisfying needs and requirements through exchange"[7]. theories and practices of marketing largely form consumption stereotypes, predetermining the development trends of various industries. the american marketing association defines it as follows: “marketing is the process of planning and implementing the idea, pricing, promotion and implementation of ideas, goods and services through exchange that satisfies the goals of individuals and organizations” [8]. mailto:rahmanovdjabir@gmail.com american journal of business management, economics and banking volume 7, dec., 2022 p a g e | 33 www.americanjournal.org the introduction of innovations in the communication component of marketing shows the use of the achievements of science and technology to enhance the advertising impact. impacts on consumer consciousness have certainly been noted by other authors, albeit in a somewhat different context. this phenomenon was consistently noted and developed in the works of s. levy [13] in the wake of the development of the product brand image towards global integrated marketing communications that affect the consumer everywhere. an integral part of the modern economy, due to certain limitations, is the fusion of communication marketing with relationship marketing. the latter (relationship marketing) is currently the main option for the existence of marketing in the markets of goods and services in postindustry countries . obviously, all of them should take into account in their planned activities the development of the unique characteristics of the region and their rational use. but since in a market economy the opportunities on the ground of subjects are limited, the main task is to systematically inform and stimulate the activities of regional business structures [6]. conclusions the independent search for new opportunities for many manufacturers turns into a random process, since neither the knowledge nor the means are enough for targeted marketing work. references 1. abramashvili g.g. problems of international marketing. m.: progress. 1984. 2. kapustina n.e. theory and practice of marketing in the usa. m.: economics 1981. 3. kostyukhin d. i. marketing. m.: economics. 1974. 4. krulis-randa is marketing: teorie und praktis . unternahmung 31(1). 66. 1977. 5. vargo s., lash r. development of a new dominant marketing logic. russian journal of management. 2006. no. 4(2). pp. 73-106. 6. tretyak oa evolution of marketing: stages, priorities, conceptual base, dominating logic. russian journal of management. 2006. no. 2. p. 138. 7. fundamentals of marketing. kotler , philip. short course . : per. from english. m .: publishing house "williams", 2009. 656 p. 8. tretiak o.a. evolution of marketing: stages, priorities, conceptual base, dominant logic // russian journal of management. 2006. no. 2. s. 129. 9. volkova l. wheel of market changes // practical marketing. 2005, no. 7. c.6. 10. bondarenko v.a. marketing support of the infrastructure of foreign economic activity: evolution, current state and transformational trends. monograph. rosto v/d, 2010. s. 10-13. 11. pisareva e.v. imperatives and guidelines for the evolution of marketing theory in the context of the formation of a "surplus economy". monograph. m.: tskb "bibkom", 2014. 150 p. 12. bagiev g.l., tarasevich v.m., ann h. marketing. m .: cjsc "publishing house of economics", 2001, p. 465. 13. gardner b., levy s. the product and brand // harvard business review. 1955 vol. 33. no. 2. p. 33-39. american journal of business management, economics and banking issn (e): 2832-8078 volume 12, | may, 2023 p a g e | 128 www.americanjournal.org increase jobs for transport companies in uzbekistan by increasing the purchase of products manufactured by people with disabilities rashidov dilovar najmiddinovich senior lecturer of tashkent state transport university a b s t r a c t k e y w o r d s in this article, specialized enterprises for people with disabilities in the republic are studied. issues such as the condition of the enterprises, the extent to which the available opportunities are being used, the purchasing power of the manufactured products, the created conditions were analyzed in depth, and proposals were prepared for the promotion of transport enterprises by purchasing the products produced in these enterprises. communities of persons with disabilities, disabled people, enterprises, production, jobs, products. introduction according to the results of the analysis, there are 156 enterprises owned by societies of persons with disabilities in the republic. today, 1,606 employees, including 1,204 disabled people, work in the above enterprises. types of activities of societies of persons with disabilities were analyzed. according to it, enterprises can be divided into the following groups depending on the type of activity: 1. enterprises engaged in one type of activity: a) production; b) service provision; c) production and service. 2. enterprises engaged in two or more types of activities: a) production; b) production and service. according to the results of analysis and studies, the share of enterprises engaged in production activity is more than 90%. the number of such enterprises is 144 across the country. it is worth noting that 87.5% of this number, i.e. 126, are engaged in tailoring, textile and textile products production, and cotton processing enterprises. therefore, it is necessary to pay special attention to this area when developing measures to improve the health of these enterprises. examples of such enterprises are "gozal yurt revanaq educational production enterprises" llc belonging to the society of the blind of uzbekistan in andijan (produces mattresses, gray and sewing products by processing cotton), "shofirkon educational manufacturing enterprises" llc (sewing products) in shofirkon district of bukhara region. ), jizzakh region sh. "navqiron nurshod" subsidiary american journal of business management, economics and banking volume 12 may, 2023 p a g e | 129 www.americanjournal.org (sewing products) belonging to the society of disabled persons of uzbekistan in rashidov district, "karmana educational production enterprise" llc belonging to the society of the blind of uzbekistan in karmana district of navoi region (recycling cotton and producing mattresses, blankets and sewing products), in the city of namangan "sherbuloq textile educational production enterprises" llc belonging to the society of the blind of uzbekistan (produces mattresses, blankets and sewing products by processing cotton) can be pointed out. it is also worth noting that namangan and fergana regions remain the regions with the largest number of enterprises and the areas of activity of enterprises compared to other regions. 14 of the 24 existing enterprises in namangan region are tailoring, weaving, furniture making, beekeeping, handicrafts, construction and assembly works, poultry farming, general catering, computer services, environmental assessment service, cast iron production, mold bread production, school supplies production (bag, pencil box), operates in the fields of gate production. also, 26 enterprises in fergana region are operating in 9 directions tailoring, weaving, construction and assembly work, folk medicine, health training courses, home economics, handicraft training courses, confectionery, farming. according to the conducted studies and analysis, a total of 237,498.5 million soums are required to improve the financial, economic, technical and technological condition of the 156 associations of persons with disabilities in the republic, to modernize them, to increase the number of jobs for the disabled and to improve their working conditions. as a result, 9,500-11,000 new jobs for the disabled will be created across the country. along with the measures implemented to improve the financial, economic, technical and technological condition of enterprises owned by societies of persons with disabilities, to modernize them, to identify specific sources of attraction of local and foreign investments, as well as to increase jobs for disabled people and improve their working conditions. at least 50% of the annual textile industry products and goods purchased by transport companies (including blankets, mattresses, pillows, sets of sheets, special clothes for workers, t-shirts, sweaters, socks, underwear, hats, all kinds of furniture, etc.) it is proposed to purchase from enterprises belonging to societies of persons with disabilities in the relevant area. references 1. sainsbury r. labour market participation of persons with disabilities – how can europe close the disability employment gap? // the right to work of persons with disabilities – international perspectives university of kassel, 8-10 march 2017. url:http://www.the-right-towork. com/files/2017/plenum/tag2/ sainsbury09_03_2017_kassel.pdf 2.taleporos g. employment and disability: a complex problem with no simple solution // ramp up. disability. discussion. debate. url: http://www.abc.net.au/rampup/ articles/2014/01/13/3922428.htm. 3.шуляева алефтина владиславовна (2017). решение проблем в профессиональном образовании и трудоустройстве лиц с ограниченными возможностями здоровья инвалидов. власть и управление на востоке россии, (4 (81)), 121-127. 4.рашидов, д. (2022). ўзбекистонда инклюзив меҳнат бозори истиқболлари: аҳолининг ижтимоий эҳтиёжманд тоифаларини ишга жойлаштириш учун иш ўринларини захиралаш: ҳолат, муаммолар ва таклифлар. scienceweb academic papers collection. american journal of business management, economics and banking volume 12 may, 2023 p a g e | 130 www.americanjournal.org 5.алиева п.р., & мирзабалаева ф.и. (2014). проблемы создания достойной трудовой среды в трудоизбыточном регионе для людей с ограниченными возможностями. региональная экономика: теория и практика, (39), 62-69. 6.dilovar najmiddinovich rashidov, sharofat amonovna kadirova, & ziyoda abduvositovna karimova (2022). mehnat bozorida teng shartlarda raqobatlasha olmaydiganlar, ayniqsa nogironlarni zaxiralangan ish o‘rinlariga ishga joylashtirish muammolari. academic research in educational sciences, 3 (tstu conference 2), 281-285. 7.рашидов, д. (2023). давлат-хусусий шерикликда таваккалчилик турлари. scienceweb academic papers collection. 8.шабунова александра анатольевна, & фахрадова лейла натиговна (2016). актуальные проблемы трудоустройства инвалидов. экономические и социальные перемены: факты, тенденции, прогноз, (6 (48)), 126-142. 9.рашидов диловар нажмиддинович, & холбоев йигитали авганович (2022). корхона ва ташкилотларда ижтимоий ҳимояга муҳтож шахслар учун иш ўринларини йўналишлар кесимида захиралашнинг самарадорлигини ошириш. трансформация моделей корпоративного управления в условиях цифровой экономики, 1 (1), 73-78. doi: 10.24412/cl-36899-2022-1-73-78 american journal of business management, economics and banking issn (e): 2832-8078 volume 13, | june, 2023 p a g e | 93 www.americanjournal.org areas of increasing the capacity of managers in state administration bodies rakhmatov j. a. bukhara engineering technological institute, intern-teacher of the department of management ikramov e. master of bukhara engineering technological institute a b s t r a c t k e y w o r d s after the independence of the republic of uzbekistan, the methods of conducting business activities and managing establishments began to change. issues such as the economic aspects of introducing corporate governance models, the formation of an effective management system of joint-stock companies (jsc), the principles of management, and the factors influencing its formation have begun to receive attention. after the republic of uzbekistan gained independence, the creation of the legal and organizational foundations for the formation of a multi-level economy and competitive environment, which can ensure high rates of economic growth and sustainable development of society, was set as a priority. management, economy, market model, marketing, corporate management, competition,development. introduction: the content of financial management is a broader concept than its essence. in the market economy, the law of value plays a regulatory role, and financial relations cover the entire production process in jointstock companies, including all economic relations. therefore, financial management is the main component of the general system of joint-stock company management. financial management profit maximization is simultaneously the goal of the entire management system, including production management. literature review there are different definitions and views of scientists in the study of financial management. according to a.d. sheremet, a.f. ionova, financial management is the process of managing money circulation, the formation and use of financial resources of the joint-stock company. according to a.n. gavrilova, financial management is a financial management system of a commercial joint-stock company, aimed at improving and developing financial relations through the continuous introduction of new principles, forms, structures and methods of management in order to increase american journal of business management, economics and banking volume 13 june, 2023 p a g e | 94 www.americanjournal.org production efficiency1. y.i. shokhina describes that financial management is a science that studies the achievement of strategic goals and tactical issues through the effective management of financial resources of the society2. in the interpretation of s.v. galiskaya, financial management is defined as the management of the assets of enterprises and the sources of their formation3. in our opinion, financial management is the science and art of managing cash flows of joint-stock companies by attracting the most rational sources of financial resources and using them with the greatest efficiency to achieve the strategic and tactical goals of joint-stock companies. research methodology and empirical analysis the financial decision-making process, like any managerial decision-making, consists of three steps. each type of decision requires specific information and analytical support. forecasting and planning decisions are based on accounting reports that summarize several years or quarters using prospective, trend analysis methods. decisions regulating the course of economic activity are based on rapid, including accounting information, using rapid analysis methods. assessment and control decisions are based on comparison of actual and plan (forecast) data for the current reporting period using retrospective, current analysis methods4. the content of modern financial management is characterized by deepening the methods of financial analysis and solving new problems related to the transition of the republic of uzbekistan to market conditions. such problems, for example, discounting income and capital, managing the capital structure by determining the cost of capital, being able to use economic diagnostic methods, managing financial risks, the effectiveness of financial leverage, etc. is considered solving them in practical management increases the efficiency of financial management in joint-stock companies. financial management is an integral part of the general management system of a joint-stock company, and it, in turn, represents a system of rational management of the process of financing the economic activities of joint-stock companies, which undertakes the movement of financial resources and the formation of financial resources arising during the movement. based on this, financial management can be described as a system of rational and efficient use of capital, as a mechanism for managing the movement of financial resources directed to increasing the amount of capital, increasing investments and increasing financial resources. financial management is aimed at supporting the normal circulation of financial resources, whose effectiveness is characterized by the rate of circulation (transaction rate). the new complex process of market economy formation in the republic of uzbekistan created the need to teach financial management as a science of managing the finances of a joint-stock society aimed at achieving strategic and tactical goals. the priority goal of financial management is to maximize the economic efficiency of the property owner. the mechanisms for achieving this goal are effective dividend and investment policy, credit policy of the joint-stock company, sufficient liquidity and optimal working capital policy, policy of optimal formation of the taxable base. 1 gavrilova a.n. etc. financial management. m.: knorus, 2015. -111-114 p. 2 e.i. shokhina. financial management. m.: knorus, 2010. 27 p. 3 s.v.galitskaya. financial management. the financial analysis. enterprise finance: m.: eksmo, 2009.-19 b. 4 mulaydinov, f. m. (2019). econometric modelling of the innovation process in uzbekistan. форум молодых ученых, (3), 35-43 american journal of business management, economics and banking volume 13 june, 2023 p a g e | 95 www.americanjournal.org the secondary goal of financial management complements and clarifies the primary goal. its essence is to establish effective business cooperation with customers and creditors, economic entities in the joint-stock company, which serves the development of the business of this joint-stock company. the mechanism for ensuring the effectiveness of business cooperation is based on the relations of the parties, the control of the full return and term of the invested funds, the effective scheme of providing guarantees, pledges, leases, commodity loans, bank services on the main amount of the debt. justification of the terms of the bond loan, ensuring the positive effect of financial support, etc. the following are the main tasks of financial management in joint-stock companies5: tasks of financial management in joint-stock companies : − ensuring the balancing of material and monetary flows; − achieving financial stability and financial independence; − provision of funding sources finding internal and external sources of short and long-term funding, optimally combining these sources to the extent that allows to increase the profitability of own capital and reduce financial costs; − effective use of financial resources to achieve strategic and tactical goals of joint-stock companies. conclusion in conclusion, it should be said that effective management practices in uzbekistan are at a stage of development due to objective economic difficulties, the imperfect regulatory framework, and the insufficient level of training of specialists. modern economy is characterized by the following: ➢ low level of charter capital of privatized joint-stock companies; ➢ high value of financial resources; ➢ low investment attraction of joint stock companies; ➢ underdevelopment of the stock market and financial infrastructure. references 1. gavrilova a.n. etc. financial management. m.: knorus, 2015. -111-114 p. 2. e.i. shokhina. financial management. m.: knorus, 2010. 27 p. 3. s.v.galitskaya. financial management. the financial analysis. enterprise finance: m.: eksmo, 2009.-19 b. 4. a.d. sheremet, a.f. ionova finance of enterprises: management and analysis uch.pos. m: infra-m 2007, p. 36. 5. nusratovich, s. h. (2019). the role of the food industry in the national economy. academicia: an international multidisciplinary research journal, 9(10), 26-34. 6. sabirov, k. n. (2021). evaluation of the structural changes in production in the food industry. academicia: an international multidisciplinary research journal, 11(1), 1727-1737. 5 mulaydinov, f. (2021). digital economy is a guarantee of government and society development. ilkogretim online, 20(3), 1474-1479. american journal of business management, economics and banking issn (e): 2832-8078 volume 14, | july, 2023 p a g e | 127 www.americanjournal.org theoretical basis of statistical research of population employment, improvement of financing in business entities shakirova nigora akhralovna associate professor, department of statistics and econometrics, tashkent financial institute a b s t r a c t k e y w o r d s this article examines the challenges of unemployment and explores effective strategies to ensure a well-employed population in business entities. by focusing on key areas such as education, entrepreneurship, and government initiatives, this article aims to provide insights into fostering a robust job market and promoting economic growth. employment, business entities, workforce, job market, prospects, strategies. introduction unemployment is a significant challenge faced by societies worldwide, affecting the economic and social well-being of individuals and communities. one crucial factor in combating unemployment is ensuring the availability of employment opportunities within business entities. this article explores the prospects and strategies for enhancing employment prospects in various business organizations. by fostering a healthy and vibrant job market, societies can experience increased economic growth, reduced poverty, and enhanced overall quality of life. promoting economic growth:a thriving economy translates into increased business activities, leading to a higher demand for skilled workers across different industries. governments, in collaboration with private entities, must implement policies that encourage economic growth. these policies may include tax incentives, investment in infrastructure, and support for research and development. skill development and training:business entities should actively participate in skill development programs that equip potential employees with the necessary competencies for specific roles. companies can collaborate with educational institutions and vocational training centers to design relevant training programs. diversity and inclusion:creating a diverse and inclusive work environment fosters innovation and creativity. companies must adopt policies that promote diversity and inclusivity to attract a broader talent pool and ensure equal opportunities for all. ensuring employment of the population in business entities requires a multi-faceted approach that involves various stakeholders, including the government, businesses, educational institutions, and individuals themselves. here are some ways and prospects for achieving this goal: • promote a favorable business environment: governments should create policies and regulations that support business growth and investment. this can include reducing bureaucratic american journal of business management, economics and banking volume 14 july, 2023 p a g e | 128 www.americanjournal.org hurdles, offering tax incentives for job creation, and fostering a business-friendly climate that encourages entrepreneurship. • invest in education and skill development: access to quality education and skill development programs is crucial for preparing the workforce to meet the demands of modern businesses. governments and businesses should collaborate to develop vocational training, apprenticeship programs, and lifelong learning opportunities. • encourage entrepreneurship: governments can support aspiring entrepreneurs by providing financial assistance, mentoring programs, and access to resources and networks. entrepreneurship can lead to the creation of new businesses, generating more employment opportunities. • promote small and medium-sized enterprises (smes): smes are significant contributors to employment in many economies. governments can provide targeted support to smes, such as access to finance, technical assistance, and preferential treatment in government procurement. • industry-academia collaboration: foster collaboration between businesses and educational institutions to align the curriculum with industry needs. this can ensure that graduates have the relevant skills and knowledge required by businesses. • labor market information system: implement a robust labor market information system to help job seekers and businesses understand the current job market trends, skills in demand, and job opportunities available. • flexible labor laws: labor laws that strike a balance between protecting workers' rights and providing flexibility for businesses can help encourage job creation. businesses may be more inclined to hire when they have some flexibility in workforce management. • support remote work and telecommuting: advancements in technology have made remote work more feasible. encouraging businesses to offer remote work options can help expand the pool of potential employees and reduce geographical employment disparities. • targeted incentives for job creation: governments can provide targeted incentives, such as wage subsidies for hiring certain demographics, to encourage businesses to hire more people from vulnerable or underrepresented groups. • invest in infrastructure: infrastructure development can stimulate economic activity and attract businesses to set up operations in certain regions, thus creating employment opportunities for the local population. • promote inclusive growth: ensure that economic growth benefits all segments of society. reducing income inequality can lead to higher consumer spending and a more robust economy, creating a positive cycle of job creation. • support sustainable industries: encourage the growth of industries that focus on sustainability and social responsibility, as they tend to be labor-intensive and can generate more employment opportunities. • encourage foreign investment: attracting foreign direct investment can lead to the establishment of new businesses and industries, which can create additional job opportunities for the local population. it's essential to recognize that the employment landscape is constantly evolving, influenced by technological advancements and global economic shifts. therefore, a dynamic and adaptive approach american journal of business management, economics and banking volume 14 july, 2023 p a g e | 129 www.americanjournal.org to employment generation is necessary to ensure that the population can access meaningful and sustainable job opportunities within business entities. although the prospects of ensuring employment opportunities in business entities are promising, challenges persist. economic fluctuations, technological advancements, and shifting market demands can influence employment trends. therefore, a dynamic approach is necessary, focusing on adaptability and continuous improvement. technological disruptions: automation and artificial intelligence can potentially displace certain job roles. to address this, businesses must anticipate these changes and provide employees with reskilling and upskilling opportunities to transition into new roles. remote work arrangements: the covid-19 pandemic accelerated the adoption of remote work. while this offers benefits like access to a broader talent pool, it can also lead to job market saturation in specific sectors. business entities should strike a balance between remote and on-site work to maximize efficiency and retain employee engagement. conclusions: ensuring employment opportunities in business entities requires collaborative efforts from governments, businesses, and society at large. by focusing on economic growth, skill development, and fostering a diverse and inclusive workplace, we can create a sustainable job market that benefits both individuals and the overall economy. suggestions: public-private partnerships:governments should collaborate with private entities to design and implement policies that promote employment growth and align with the needs of businesses. lifelong learning initiatives:encourage a culture of continuous learning and upskilling within organizations to prepare the workforce for emerging job roles and technologies. mentorship and internship programs:establish mentorship and internship programs to bridge the gap between educational institutions and businesses, facilitating smoother transitions into the job market for fresh graduates. social safety nets:while focusing on employment, safety nets like unemployment benefits should be strengthened to support individuals during periods of job transition or economic downturns. by taking these measures, societies can unlock the full potential of their human capital, creating a thriving job market within business entities and bolstering economic prosperity. references 1. decree (2020) of the president of the republic of uzbekistan "on measures to radically update the state policy on economic development and poverty reduction" no. pf-5975. 26.03.2020. _ (decree (2020) no. pd-5975 of the president of the republic of uzbekistan "on measures to radically update the state policy on economic development and poverty reduction." 26.03.2020.) 2. measures to reduce poverty through entrepreneurship development and vocational training were identified.https://xs.uz/uzkr/post/tadbirkorlikni-rivozhlandani-va-kasbgateyorlashorgali-povertyreduction-measures-defined american journal of business management, economics and banking volume 14 july, 2023 p a g e | 130 www.americanjournal.org 3. g.r. boltaboeva. the importance of innovative technologies in small business, solutions to the problems of small business and private entrepreneurship, and a collection of theses. 4. g.r. boltaboeva. the importance of innovative technologies in small business, solutions to the problems of small business and private entrepreneurship, and a collection of theses 5.m. rakhmanov. web of semantic: universal journal on innovative education 2 (4), 339-342, 2023 statistical analysis of problems related to ensuring the stability of the banking system 6.m. rakhmanov. international journal of business diplomacy and economy 2 (4), 34-41, 2023 modeling the impact of bank shares on income in the fund market 7.f mirzaev, m rakhmanov. saarj journal on banking & insurance research 10 (4), 50-61, 2021 about methods of using valuable information in risk modeling of commercial banks 8.m. rakhmanov. saarj journal on banking & insurance research 10 (6), 11-20, 2021. american journal of business management, economics and banking issn (e): 2832-8078 volume 11, | april, 2023 p a g e | 64 www.americanjournal.org development of tourism in uzbekistan (1991-2023) doston oblokulov o‘ktamovich bukhdu historical and original study department master's student a b s t r a c t k e y w o r d s this article discusses the stages of tourism development in uzbekistan. it is mentioned that tourism is a developed sector. tourism, historical and cultural monuments, infrastructure, state, modernization. introduction there are many historical monuments and cities that are worthy of praise in our country. no tourist will regret visiting these places. our tourist destinations have their own nationality. our nationality and historical and cultural monuments are also very famous in other countries and certainly have their place. in particular, in april 2021, a presentation of uzbekistan's pilgrimage tourism potential was held in dagestan. on the instructions of deputy prime minister, chairman of the state tourism development committee, aziz abduhakimov, promotional activities in the direction of "travel to the land of imams" have started in dagestan. when we talk about the tourism potential of our country, we are reminded of the historical monuments that stand tall in front of our eyes, our historical cities that have a national and modern color. uzbekistan is proud of its ancestral architectural monuments that have survived to this day. the ichan-qala complex in khiva, historical centers in bukhara, shahrisabz and samarkand cities are included in the special list of unesco's "world heritage". unique monuments and architectural structures in these cities reflect the past and play a major role in the history of the country. among our historical and cultural cities, famous all over the world and attracting the attention of tourists, there is no mistake if we include such cultural centers as tashkent, samarkand, khiva, termiz, karakalpakstan, bukhara. in these settlements, our national traditions, historical monuments, traditions and customs that have been indelible since time immemorial, national atlases and addresses, which have become famous all over the world, cannot fail to attract people with their uniqueness. our country has a great potential for the development of international tourism. twenty years ago, no one knew uzbekistan as a promising tourism area. if we look at the development history of each country, it is definitely related to tourism. each country provides its tourism sector with sufficient needs to introduce its country to the whole world. every country that invests in its development will occupy the highest level among developed countries in the coming years. we should introduce the legacy of our ancestors to the whole world. today, the government is doing great work in the areas of modernization of the tourism sector, improvement of transport and hotel infrastructure in the state, and improvement of the regulatory and legal framework in tourism. american journal of business management, economics and banking volume 11 april, 2023 p a g e | 65 www.americanjournal.org after the country gained independence, the development of tourism became a priority issue with the direct initiatives of the first president, and it is still implementing its future plans. the development of tourism in the republic of uzbekistan is divided into five stages: the first stage. this stage includes the year 1992. this stage is characterized by the initial formation of national tourism in our republic. at this stage, the national company "uzbekturizm", considered the leader in tourism infrastructure, was founded. the second stage. this stage includes the years 1993-1995. in this, the national development model of tourism was developed. at this stage, the volume of providing tourist services increased. germany will open its first representative offices in countries such as great britain, usa, united arab emirates and russia. the third stage includes the period of 1995-1997. in this, the process of privatization in the field of tourist services began. at the beginning of 1996, about 90% of the total amount of tourist objects in the system of the national company "uzbekturizm" was taken out of state control. the fourth stage includes the year 1998. at this stage, opportunities were created to increase the export potential, to ensure a stable flow of foreign currency and tourist investments. reshaping of the service infrastructure, in particular, the border, customs and airport services that welcome tourists from abroad has begun. the fifth stage includes the period from 1999 to the present. at this stage, the position of tourism consultant was introduced in the diplomatic missions of uzbekistan in foreign countries. speaking about the development of tourism infrastructure in uzbekistan, it is important to dwell on the division of the country into main tourism regions. today, there are four main tourist regions in the republic, they are fergana, samarkand-bukhara, tashkent and khorezm tourism regions. fergana tourism region includes fergana valley. its tourist resources consist of archeological excavations and architectural monuments, favorable natural conditions, products of traditional folk crafts and art, industrial and agrarian complexes. the existence of a wide network of roads and railways here also provides an opportunity to use the fergana region for tourism purposes, to place tourism bases and recreation centers in its entire territory. tashkent tourism region has universal opportunities for the development of all types of tourism in the future. cultural monuments in this tourism region, today's life of the capital region, constructions, new cities and villages, modern culture, nature of the region, rich landscape, colorful flora and fauna are important factors that make it attractive. the network of automobiles and railways connects tourism centers in the region of tashkent tourism with each other and allows the development of railway and automobile tourism around the city. samarkand-bukhara tourism region includes samarkand, bukhara and navoi regions. the world-famous architectural monuments of samarkand and bukhara are the basis for the development of tourism in this region. in addition, the railway and wide network of highways passing through the zarafshan river, low passes and good roads passing through the zarafshan mountain range are very favorable factors for the development of tourism in the region. in the future, the development of existing opportunities in these regions may lead to further expansion of the market of tourism services in our country. in the economic literature, issues related to historical and cultural tourism have been studied by a number of scientists and defined in different ways. richard greg, a dutch researcher, defines historical-cultural tourism as "people going to cultural, interesting places far from their usual place of residence in order to gather new information and experience to satisfy their cultural needs." american journal of business management, economics and banking volume 11 april, 2023 p a g e | 66 www.americanjournal.org russian expert y.v. kolotova defines tourism as "the potential of the socio-cultural environment, which includes all the possibilities of the country, connected with the traditions and customs, the characteristics of the household." scientists and researchers of our country i. tokhliyev, r. amriddinova, sh. the scientific works of roziyev, o. khamidov, n. ibadullayeva, f. aziztoyeva, b. mamatov and others have covered many issues related to the theoretical and practical aspects of the development of tourism, but some issues related to the development of historical and cultural tourism have not been sufficiently studied. therefore, some problems remain relevant even today. in particular, n. tokhliyev: "tourism is one of the types of active recreation in french. "tourism is defined as the departure of an individual from the place of permanent residence for a period of 1 year without engaging in paid activities at the destination for health, educational, professional or other purposes." researcher sh. roziyev explained the indicative management methodology that realizes the mutual integration of the concepts, methods and subjects of tourism activity created in the improvement of the organizational-economic mechanism of historical-cultural tourism. now, if we talk about the history and periods of development of tourism, the history of tourism goes back to the beginning of the 19th century. first, organized tourism was established from england to france (1815). the english priest thomas cook, considered the founder of tourism, organized the first railway tourism in 1843. after that, he created his own private tourism enterprise and in 1866 the first tour groups were sent to the usa. in conclusion, the development of the tourism sector in uzbekistan is organized on a very large scale. references 1. a.f.saidov “turizm –tinchlik va farovonlik timsoli. 2. sh.r.fayziyeva .”o`zbekistonda turizm rivojlanishining iqtisodiy mexanizmini takomillashtirish “.nomzodlik dissertatsiyasi.toshkent .2006. 3. международный туризм сократился в 2020 году до уровня 1990 год. 4. erkayeva barno abdurahimovna “ o’zbekistonda tarixiy-madaniy turizmni rivojlantirishning ijtimoiy-iqtisodiy jihatlari ”. 5. richards . g. “cultural tourism in europe. cabi, wallingford. (1996) [1,c.45] [5 6. колотова е. в. рекреационное ресурсоведение: учеб. пособие.m.:pmatc. 7. ro’ziyev sh. “ o’zbekistonda tarixiymadaniy turizmni rivojlantirishning tashkiliyiqtisodiy mexanizmini indikativ boshqarish metodikasi”. american journal of business management, economics and banking issn (e): 2832-8078 volume 12, | may, 2023 p a g e | 66 www.americanjournal.org management of marketing in agriculture sultonova dilnozakhan dilshodovna andijan agriculture and agro-technologies assistant of the institute a b s t r a c t k e y w o r d s marketing management consists of organizing influence on the level , time and character of demand in order to satisfy demand and obtain more profit. marketing management system must be integrated with interrelated elements ( personnel , structure, functions , management influence, technical means). in addition, it should be regularly improved based on scientific achievements and best practices introduction in order to dynamically influence the market and effectively organize the supply of goods, it is necessary to carry out the marketing process continuously, parallelly and synchronously. the marketing management system should be cost-effective, flexible, responsive to agribusiness policies, exigencies, consumer exigencies and requirements, market conditions, competition, commercial changes, entrepreneurship, and production level. marketing activities in agricultural and agro-industrial structures are carried out by separate services or employees. for example , in agro-industrial enterprises and associations, the marketing service should consist of 4-7 people . in such enterprises and associations, the marketing service can be built on a functional or regional basis. the marketing service is managed by the marketing director or the deputy director for commercial affairs. other specialists deal with sales, advertising and promotion, new products, marketing research and other issues. in agricultural enterprises, there is a position of deputy head for commercial issues, and depending on the scale of production and the number of types of products, one to three employees work under him. farms, peasant farms and other structures of small businesses. based on the level of freedom in the management of the economy, various marketing functions can be managed by the managers and specialists of the economic units. marketing service workers and employees performing marketing functions work within the framework of the laws of uzbekistan related to market relations, agribusiness, marketing and entrepreneurship aspects, the results achieved by science in the fields of agribusiness, marketing and production management, economics, social psychology, financing, lending, and law. uses they should be familiar with the laws of the market, the laws, functions and processes of marketing management, the achievements made in foreign and domestic science in the field of marketing management, know how to make marketing decisions independently, and continuously improve their skills. american journal of business management, economics and banking volume 12 may, 2023 p a g e | 67 www.americanjournal.org marketing staff should have clear information about the demand for goods, market segmentation, goods, services and activities of competitors, macro and micro packaging, professional and intellectual potential of the company's team members. regulation of marketing management functions is carried out with the help of job manuals, which specify the duties, rights and responsibilities (responsibilities) of employees. these functions should be defined in the job manuals of department heads, company heads and small business entities. the process of marketing management consists of the following stages: analyze market and marketing opportunities ; • forecasting and planning activities; • organization and regulation of the marketing process; • control of the marketing process; • evaluation of marketing activity. analyzing the market and marketing opportunities requires the following : market analysis , consumer and competitors , goods and services , studying the requirements of the marketing system , to study the external environment, external economic relations , effective way ( possibilities ) . by analyzing the market, the following are determined : market size, main trends and seasonal factors; potential sales opportunities for products launched or available in the market ; existing market segmentation ; consumer characteristics and other characteristics of goods may change ; composition of consumers; used in assortment planning , sales and advertising organization purchasing factors and objectives ; product sales volumes, their share in the total market volume, including their shares by segments and regions ; level and quality of advertising ; competition and commercial practices; competitiveness of the enterprise and its position in the market. after that, the possibilities and methods of searching for new market segments, increasing the competitiveness of the enterprise and its products, and increasing the stability of the enterprise in the market are determined. studying the consumer and demand is an important condition for designing a marketing system. the consumer's personal , cultural and psychological characteristics, as well as social and economic factors affect his actions and purchases. as personal factors , age, gender, position in society , nationality, traditions and stages of the family life cycle , type of activity, lifestyle can be indicated. purchases of consumers, their volume, assortment, periodicity of purchases depend on the above factors. culture has a strong influence on consumer demand, because it forms a basic set of values in a person. if these factors are not taken into account, a certain product will be unnecessary for consumers. the economic condition of the buyer is also a factor that strongly affects consumer demand. the economic situation depends on the income of the consumer, the amount of his savings and others. depending on these factors and their type and product quality, the demand can be full, excessive, unstable, inefficient, hidden. in the process of marketing management, it is important to consider all factors and build a marketing strategy, tactics and program based on them. in the analysis of competitors' activities, the goods, their quality, usefulness, their characteristics, life cycle, level of innovation, competitiveness, advantages and disadvantages in comparison with the goods of the company conducting the analysis are studied. after that, the organization of product movement, sales promotion, product advertising, promotion, marketing service, positive and negative aspects of the activity will be studied. the information obtained is used to manage the marketing service. american journal of business management, economics and banking volume 12 may, 2023 p a g e | 68 www.americanjournal.org analyzing the marketing system in enterprises or small business entities to determine its effectiveness, to study the possibilities of future use or to determine whether it is appropriate or not to transfer the activity to the production of another type of product, to determine the other life cycle and other competitiveness of the product, to determine other methods of promotion, the quality of advertising and determination of new methods of promotion of commercial activities, determination of sales and distribution channels, determination of feasibility of new product production or provision of other services, finding new consumers makes it possible to define perspectives. macro-environmental factors affecting the market include: political-public system and law, the level and structure of the national economy; culture, education, customs; economic and social conditions in society, demographic factors. micro packaging factors factors include: the level of competition with enterprises of the same or similar industries, market conditions, specific market structure and consumer requirements; competitors' advertising, etc. the analysis ends with determining the effectiveness of export activity and studying (determining) the possibilities of foreign economic relations if it is being implemented. various statistical, economic, mathematical methods are used in the analysis. questionnaires, interviews, surveys, personal contacts, conferences, symposia are often used in the analysis. the effectiveness of the analysis depends on the adequacy of information, reliability and effectiveness of the methods used. the market and marketing opportunity analysis is completed, marketing activities are forecasted and planned. it is important to be able to see changes in the market, opportunities to create new segments, and methods of ensuring the competitiveness of new products. it is worth noting that forecasting should not be based on empirical observations and inner feelings, but on scientific data taking into account many factors. after the general strategic goal of the enterprise is determined, for example, after the demand for a new product is formed, it is necessary to build a chain of measures for the implementation of this goal. to achieve the goal, the following issues should be resolved: which goods are introduced to the market, in what assortments and at what prices; what kind of consumer the product is intended for and what other potential (cash) buyers can be attracted; what conditions should be created for the planned sale of goods; through which channels the goods will be delivered; by what means can the impact on demand and sales promotion be strengthened; what should be the after-sales service and who will do it; what economic results are market participants hoping for and what costs should be incurred for this. the solution of these issues makes it possible to understand the tactics of all market participants, especially the tactics of marketing management in agriculture. list of references 1. g. l. bagiev et al. "marketing" m. peter. 2005. 2. danchenok l.a. "marketing: educational and practical manual. m2004. 3. golubkov e.p. "marketing studies" m. finpress. 2003. 4. mcdonald's. marketing plans. how to make them and use them. m. technology. 2004. 5. berezin i. “marketing analysis”.-m.ooo journal.personnel management.2004. 6.fattakhov a.a.va boshkalar.”marketing-boshkaruvning bozor conceptsi.-t.tdiu.2001 7. kosimova m.s. ergashkhuzhaeva sh.zh. "marketing".t.tdiu.2004. american journal of business management, economics and banking issn (e): 2832-8078 volume 8, | jan., 2023 p a g e | 45 www.americanjournal.org ways to develop the financial market infrastructure shodiyev odiljon salim o’g’li lecturer of the department of "finance" of karsh institute of engineering and economics a b s t r a c t k e y w o r d s this article discusses the theoretical basis for the development of financial market inflation in our country, as well as existing situations, analysis and prospective plans. financial market infrastructure, securities, capital, bonds, action strategy, financial instruments. (matthew 24:14; 28:19, 20) during the modern development of the world economy, operations in financial markets became more active and became a decisive factor in economic development. global financial markets have grown intensively over the past 15 to 20 years, and international treatment of financial instruments has reached trillions of dollars. according to the international monetary fund, the volume of world financial assets has more than doubled from 1980 to the present day. the volume of financial markets has grown rapidly relative to gross domestic product values and has made it possible for economic entities to reach capital and effectively distribute risks. unfortunately, today's widespread coronavirus pandemic and the resulting global economic crisis have begun to once again test the architecture of the world economy, including financial markets. "until now, as the largest event in the last 75 years of development of the world economy, we remembered the global financial crisis that began in 2008. at that time, the uncertainty in the world's financial markets was much sharper. specifically, on us stock markets, indexes had fallen as much as 83 percent in one day, and the price of oil had "collapsed" from $140 to $30. and the crisis that is beginning in 2020 may look even more dangerous, depending on its scope. of course, in such a sharp and testing period, institutional support for it will be of great importance in maintaining the stability of the national financial market. the experience of developed countries in the market system shows that the majority of real middle owners are formed by attracting the population's funds to the securities market. in the context of economic crises, it will be possible to stabilize the economy by attracting its empty funds in the economy using financial instruments, as well as to strengthen the circulation of money and the circulation of national currency. in general, the development of the capital market or, in general, the financial market in conjunction with the banking sector is a barometer of the economy, an indicator of the state of the economy in the country and the investment environment. in recent years, necessary measures have been taken to institutionalize the national securities market. to assist individuals desiring to benefit the worldwide work of jehovah's witnesses through some form of charitable giving, a brochure entitled charitable planning to benefit kingdom service worldwide has been prepared. recognizing american journal of business management, economics and banking volume 8, jan., 2023 p a g e | 46 www.americanjournal.org that the safe maintenance of the financial system at the same time is one of the main factors in ensuring macroeconomic stability in the future, today there is a special emphasis on improving the efficiency of the financial relations system based on international standards. in recent years, as part of the action strategy for the five pillars of development of the republic of uzbekistan, a historic step has been taken towards the development of the financial market in our country, including the stock market. specifically, in accordance with the state program for the implementation of the action strategy for the "year of supporting entrepreneurship, innovative ideas and technology" for the five pillars of national development during 2017-2021, as approved by the pf-5308 order of the president of the republic of uzbekistan on january 22, 2018, the development of the financial market, the fundamental reform of public administration in the field, and the repetition of government agencies, the abolition of excessive control functions and the establishment of a single government agency for the financial market. of course, it was not unconscionable for this issue to become one of the priorities of the reform program. to this day, ineffective, it can be said that from a logical point of view, an ineffective system has been introduced in the republic of uzbekistan to regulate the financial market, to regulate and develop the securities market, which is considered its main component. that is, the center for securities market coordination and development, considered the competent government agency responsible for the regulation and development of the securities market, was established before the state competition committee, the competent body in the field of public property management. the current situation in the stock market, especially the secondary market, has shown that the main tasks of financing the real sector of the economy have been left unfulfilled by the national market of capital through the attraction of free funds from residents and investors, including foreign investors. the main reasons hindering the development of the stock market were the failure of the organizational structures in the management of this market to meet the modern requirements, the imbalance of excessive requirements for enterprises, as well as the relationship between the privatization processes of the market in the republic, which do not meet balanced approaches to reforming the stock market sectors. despite the fact that the stock market in uzbekistan has been operating for 25 years, the development of the stock market in the republic today is at an early stage. during this period, the stock exchange played the role of the state competition committee's auction site, namely, the privatization mechanism of state-owned enterprises and organizations in most cases. the regulation of these exchange activities was also carried out directly by the state census committee. disputes arising during the transaction between an investor and a seller of shares on the stock exchange have been considered by a special center or commission established under the state competition committee. this will enable the development of a competitive environment based on open market relations in the development of the securities market in our country over the years, as well as the state of fund market development, not allowing the real sector of the economy to take advantage of existing opportunities and capabilities to attract long-term and direct investment, including foreign investment, to effectively implement the targeted reforms and to rapidly innovative the republic has become an obstacle to development. pf-5630 of january 14, 2019 concerning measures taken by the president of the republic of uzbekistan to fundamentally improve the system of smooth implementation of institutional and structural reforms and the reliable functioning of the financial market american journal of business management, economics and banking volume 8, jan., 2023 p a g e | 47 www.americanjournal.org the reorganization of the national capital market development agency as an independent body on the basis of the center for the coordination and development of the securities market under the state competition committee has ushered in consistent institutional changes in the field. conclusion as a result of the same institutional reforms, as a result of consistent measures taken by the capital market development agency to develop the national financial market, the volume of free-to-use securities in our country is expected to reach between 10 and 15 percent of gdp by 2025 (now 0.2 percent) through the widespread use of the unused potential of the financial market in the context of the global economic crisis implementation will reduce the burden on the state budget and bank loans, create a healthy competition environment in the financial sector, and also improve the quality of financial services provided to subjects of the economy. list of available publications 1.a.sh. bekmurodov, "another global economic crisis is knocking" – people's word newspaper, april 10, 2020, no. 74 (7576). 2. "on the state program for the implementation of the action strategy for the "year of supporting entrepreneurship, innovative ideas and technology" for the five pillars of national development during 2017-2021" pf-5308-son farmoni https://lex.uz/search/nat?actnum=5308. 3.https://uzanalytics.com/iqtisodi%d0%b5t/6772. 4.https://cmda.gov.uz/news/ development of the capital market of the republic of uzbekistan the official website of the agency. american journal of business management, economics and banking issn (e): 2832-8078 volume 5, | oct., 2022 p a g e | 31 www.americanjournal.org comparative analysis of multivalued phraseological units of the russian and uzbek baratov rashid gulamovich candidate of philology, associate professor of the department of russian language and literature, andijan state university. andijan. uzbekistan. +998979982046 e-mail: baratov.rashid@list.ru a b s t r a c t k e y w o r d s the article is devoted to the little-studied phenomenon of phraseological polysemy in the russian and uzbek languages. comparative analysis of multivalued correlates revealed a complex picture of the relationship between the meanings of fe in the russian and uzbek languages, confirming the hypothesis that two multivalued phraseological units of different languages in rare cases correspond to all their meanings. phraseological unit, phraseological polysemy, contrastive analysis, interlanguage equivalence. phraseological ambiguity is a relatively little-studied phenomenon. this is due to a number of reasons. firstly, the study of phraseological polysemy is hampered by the a priori opinion that polysemy in phraseology is either a rare phenomenon compared to lexical polysemy, or does not exist at all (permyakov, pavlova, etc.). secondly, most phraseologists, without denying the existence of phraseological ambiguity, speak of the uncharacteristic of this phenomenon for the phraseological system in comparison with the lexical one (a.i. molotkov, v.p. zhukov, n.m. shansky, sh.u. rakhmatullaev and etc.). let's look at statistics to see if this is true. the percentage of multi-valued phraseological units to the total number of units in the phraseological dictionary of the russian language, ed. a. i. molotkova is 16%, in the "big russian-english phraseological dictionary" by s. lubenskaya 16%, in the "phraseological explanatory dictionary of the russian language" 31% [1, p. 20], in the explanatory phraseological dictionary of the uzbek language by sh.u. rakhmatullaev 15% [2, p. 12]. thus, the statistical analysis of the aforementioned phraseological dictionaries shows that the ratio of polysemantic phraseological units to the total number of idioms represents a fairly large number of units that certainly deserve separate study: it is the study of phraseological polysemy that can provide valuable information both for understanding the nature of phraseological meaning and for studying categories of polysemy and semantics in general. for a comparative description of polysemantic phraseological units of the russian and uzbek languages, it is essential to take into account the complex relationships of polysemantic phraseological american journal of business management, economics and banking volume 5, oct., 2022 p a g e | 32 www.americanjournal.org units correlates, correlations of individual meanings, coincidence of the semantic structure of phraseological units. on the basis of the comparative analysis, various types of correlation of polysemantic phraseological units of the russian language and their correspondences in the uzbek language were revealed. the first type of match. the number of meanings of phraseologism in the russian language is greater than that of its uzbek counterpart. the russian phraseological unit has all the same meanings (or the same meaning) as the uzbek phraseological unit, but, in addition, the russian phraseological unit has other meanings that are absent in the uzbek language. so, pu from hand to hand has two meanings: 1. "directly from one to another"; 2. directly personally into hands, and its uzbek counterpart qo'ldan qo'lga (lit.: from hand to hand) has only one meaning directly from one to another. pu at one time has two meanings: 1. sometime in the past, before; 2. "in due time, when necessary", and its uzbek counterpart o'z vaqtida (lit.: in due time) has only one meaning "in due time, when necessary." thus, phraseological units from hand to hand, in due time, and their uzbek correlates qo'ldan qo'lga, o'z vaqtida, with the identity of their component composition, semantically coincide only partially. the second type of match. the russian phraseological unit and its uzbek correlate correlate in terms of component composition, however, the phraseological unit of the russian language has fewer meanings than its uzbek structural equivalent. in other words, the uzbek phraseological unit has all the same meanings (or the same meaning) as the russian phraseological unit, and in addition, some that are missing from the latter. so, for example, the phraseological unit raise ones head and the uzbek correlate bosh ko'tarmoq coincide in the meaning gaining confidence in oneself, in ones abilities, begin to act, actively manifest oneself (ichi kir odamlar faqat senga emas, hammamizga bosh ko'targanlar. sh. rashidov, burondan kuchli ). however, the phraseological unit bosh ko'tarmoq has meanings that are absent from its correlate in russian: 1) look to see (pochchaev desam, boshini ko'tarib qo'ydi-da va ishini davom etirdi. a. mukhtor, tug'ulish); 2) stop working qanday qilib ishni tashlab ketaman. hamma bosh ko'tarmay ishlayapti axir. uyat! sh.tursun, o'qituvchi; 3) waking up, getting in motion (. . . qishloqda el erta yotadi, chunki quyoshdan oldin bosh ko'taradi. sh. rakhim, khilola). in addition, in the uzbek language there are two homonymous phraseological units of the same structure: bosh ko'tarmoq (literally: to raise ones head) with the meaning sprout, sprout (hinalar muhabbat ko'klamida qizlar qo'lini o'pish uchun yerdan bosh ko'taradi. ko'tarmoq (literally: to raise ones head) has the meaning of begin to recover, start to feel better after an illness, in this meaning the phraseological unity bosh ko'tarmoq is usually combined with the words yostiqdan (from, from the pillow), kasaldan (from illness) (to'raxo'jaboyning ahvoli qanday ekan p.tursun, o'qituvchi, ular yaqindagina kasaldan bosh ko'targan, dardmand kishilarga o'xshaydilar, i.raxim, chin muxabbat). another example, the phraseological unit come to oneself and its uzbek equivalent o'ziga kelmoq (lit. come to oneself) coincides in the following meanings: 1. to get out of a faint, wake up after a faint and 2. calm down, stop worrying. however, the idiom o'ziga kelmoq (to come to your senses) has two more meanings to restore former strength, former health (u yo'l chetiga o'tirar, dam olar va hol yig'ib, o'ziga kelgach yana turib harakat qilar edi. p. tursin, o'qituvchi); and after a certain confusion, start thinking correctly, thinking, etc. (in this meaning, fe o'ziga kelmoq usually carries the words ana andi (now): ayb menda dedi zuhura dangal. ana andi uzinga kelding. n. nazarov, zamon); tarsakidan qo'rqmayman-u, "mushtum" dan qo'rqaman". ana endi o'zingizga keldingiz s. abdullaev, tui hangomasi. american journal of business management, economics and banking volume 5, oct., 2022 p a g e | 33 www.americanjournal.org phraseologism to take (pick up) in hands has the meaning of "subjugate, force to obey." in this meaning, the phraseological unit qo'lga olmoq (lit. to take in hand) coincides with the phraseological unit to take in hand in semantics. however, the uzbek phraseological unit is also characterized by other meanings that are absent from phraseological units to pick up. fe qo'lga olmoq, in addition to the indicated meaning, also has the following: 1) to seize something, to take possession of something (farg'onada yer suv bormi, from catch bormi barini sho'ro qo'lga olib chorakorga bo'lib berayotganmish. a. mukhtor. qoraqalpoq qissasi ); kommunistlar hozirdan boshlab tashabbusni qo'lga olishlari kerak. oybek, oltin vodiydan shabadalar. in this meaning, pu qo'lga olmoq is the equivalent of another phraseological unit of the russian language to take into your own hands, which also means to seize something, take possession of something. 2) arrest, take someone into custody (bobomurod taklamachini qo'lga olishga qaror qilinib, ijrosiga kirishildi. s. ainy, kullar); ivan vasilievich qo'lga olinib, bosmachining yolg'iz emasligini tahmin etdi. sh.toshmatov, erk kushi. more common are cases when a multi-valued phraseological unit of the russian language and its uzbek equivalent have both coinciding and different meanings. so, the phraseological unit raise a hand and its equivalent qo'l ko'tarmoq (lit.: raise a hand) coincide only in the meaning of swinging at someone, trying to hit someone, hitting someone. (ayol kishiga qo'l ko'tarish erkakning ishi emas. r. fayziy, yodgor), but differ in other meanings. for example, in russian phraseology, in addition to the indicated meaning, there are others that are absent from its uzbek correlate. it is to encroach on someone, to try to kill someone (and a local resident became such a dunce, and even raised his hand to a person, and not just a hand, but a gun! v. astafiev. the king is a fish) and come into a fight with someone or something: condemn, blame someone or something (you raised your hand to all literature). on the other hand, the uzbek pu also has meanings that are unknown to the russian pu, it is to express ones consent (shu yangi yerga kim paxta ekadi deyilganda, birinchi bo'lib umirzoq aka bilan komsomol qiz lolahon qo'l ko'targan edi. h. nazir, ko'korol chiroqlari), and to express a desire to speak, speak (. . . majlisni yopish uchun o'rnidan qo'zgalganda orqaroqda kimdir qo'l ko'tardi. s. anorboev, oksoy). a comparative analysis of polysemantic correlates revealed a complex picture of the relationship between the meanings of phraseological units in the russian and uzbek languages, confirming the hypothesis that two polysemantic phraseological units of different languages in rare cases correspond along the line of all their meanings literature 1. voznesenskaya m.m. on polysemy in russian phraseology. public education. pedagogy. scientific journal: "russian language at school" issn: 0131-6141 2012 source: https://naukarus.com/omnogoznachnosti-v-russkoy-frazeologii. 2. rakhmatullaev sh. phraseological dictionary of the uzbek language. tashkent,1978. 405 p. https://naukarus.com/o-mnogoznachnosti-v-russkoy-frazeologii https://naukarus.com/o-mnogoznachnosti-v-russkoy-frazeologii american journal of business management, economics and banking issn (e): 2832-8078 volume 13, | june, 2023 p a g e | 111 www.americanjournal.org education to the field investments attraction to do amirov t.m. 1 1 trainee assistant, department of economic theory, samarkand institute of economics and service, uzbekistan phone: +99893 725 52 68 a b s t r a c t k e y w o r d s current in the day countries of the economy development and integration , qualified and competent to personnel has been of demand increased to go as a result education field efficient development and to the field investments active attraction reach important importance occupation is doing developed countries education field active respectively by developing growing up is coming in our article education field in development abroad experience , developed countries education to the field attraction being carried out investments, them attraction doer factors , them development ways about thought we walk with that together studied data education to the system apply and to practice current reach ways about info giving let 's go. investment, education system, study, education to the field attraction done investments, foreign education investments. introduction: technician in terms of investment the term work release assets reserves joining process as is determined this buildings , plants and equipment such as main tools buy to receive own into take can _ investments , as well as education through in the organization there is a person resources quality improve for money to spend own into take can _ present in the day of countries development and progressive to be done fast in pictures done increase as a result worker to power , wider by doing so to speak competent worker to power the demand is strong increased is going of this as a result all countries their own education system one until upgrade and is trying to develop . this one how much roads with done increase can _ of them the most effective ones and the ones you need two big to the group separate can _ education system development internal sources , to these state subsidies through training system reform do , in the country personnel encourage and scientific to the activity exclamation point actions the total organize reach etc enters _ the second education field development external sources to these foreign investments education to the field active attraction do , foreign authoritative universities branches to open , students and employees teaching and qualification increase for abroad to study to send through them knowledge , skill and qualifications increase such as input can _ education service show is a field, because it is labor to the market and in the end to the economy contribution adding knowledgeable men and women to cultivate intended . any _ in economics a person american journal of business management, economics and banking volume 13 june, 2023 p a g e | 112 www.americanjournal.org resources development for in charge that account if we can , to education investment input a person capital to form investment input with is equal to to education investment input a lot in forms to be possible , that's it including business initiative as schools organize reach and manage and physical of individuals the work with supply prospects and income get opportunities increase for any _ certain kind of to education have to be government , as well as national development for important calculated a person of capital certain type to develop investment input can _ literature review investment in the field of science attraction being carried out investments on the subject books not so much a lot not _ however some one of scientists houghts and their research analysis by doing by learning exit important and important. in our country our economists karlibayeva raya khojabaevna his " investments organize reach and financing " in the book " intellectual investment personnel preparation, scientific inspection, education and another in appearance intellectual to potentials investors to put all kind of are riches . work science of release and technique effect getting stronger to go with intellectual of investments importance more increased will go _ those who passed intellectual of property development country development main important unit is counted. in the country how a lot scientific activity busy with and potential personnel share high if that's all intellectual there is also a lot of property will be with that together in our article many içojodchi of scientists thought and from the comments we used in particular i. s. tukhliev, m. e. polatov , j. r. zaynalov, m. m. muhammedov , d. x. aslanova such as of economists scientific from work was used . research methodology in research information collection, analysis to do and methods used. data analysis and synthesis do, scientific abstraction, economic and mathematician modeling methods used without theoretical descriptions work developed _ analysis and results the majority education our future for the most strong investment to recognize as agree will be studies that's it shows that education people in his life constant to changes take coming possible and this not only people for maybe _ countries is also useful for to education investment input not only right step , maybe this smart economy 1. of the country of the next 50 years life present is studying a day and growing up coming out of personnel potential part _ in the country training in the field to be done reforms of the country the future for being done is a reform let's say not mistaken we will be current in the hun abilities known in the country field and busy on the net that's it field or network for , of the field development for service does _ that's why we are talim our industry by developing our people potential if we increase all field and of networks in dependence development provided we will be in the country state education institutions and private education institutions number increase they are in the middle competition environment forming education of quality to improve take will come that's why on the network competition environment formation education institutions in the middle student and students to themselves attraction reach about they compete . 1https://hospitalityinsights.ehl.edu american journal of business management, economics and banking volume 13 june, 2023 p a g e | 113 www.americanjournal.org in the country efficient staff form take to go for many cases to ensure necessary _ in the country my training by developing qualified personnel preparation the following necessary a must conditions through more as a topical issue puts : in the country social the field development; in the country available the work instead of competition durable staff delivered to give jahan is a worker power in the market competitive personnel delivered to give and integration in the process to advantage have to be country development and to development to reach prospects provide for _ in the country training system of the world developed countries training to the system rotate for . of the country main from problems one this population social protection to do is counted . of the population less provided part market economy in the system to the defense needs is counted . market of the economy main disadvantages one of the population stratification is counted . of this eliminate of reaching main from the roads one this of the population main part education with cover get is counted . to education have has been people life forgiveness and good to live according to skill and skills formed will be and this condition their poor being to stay probability reduces _ that's why state in the budget from funds big part education to the field investment to do to the goal according to will be each _ in the country available work release and service show in the field many workers activity walks _ this area and of the network development in the field activity walking of employees qualification and the work to the experience depend _ staff qualification increase and them competent frame by doing bring up country in front of important from issues one is counted . in the country this things done increase and them in practice apply for different kind of business centers and start ups organization matured many to young people occupation from secrets lessons giving is going state this about their work done increase and such projects done increase for state investments attraction reach and them right orientation it is necessary current in the day developed countries economy work release and service show fields organize is doing and this that's it of workers employed in the field potential depends developed countries of workers employed in the industry authority very high is counted . them teaching and qualification increase development according to many affairs done is increasing. in countries work release and service show in the fields high the work of the right to be given of workers that's it to the field more attempt and that's it to the field work want increases . of this as a result countries between migration relations is formed and development finds _ of this positive side in the country available worker to the power request has been to areas of workers from abroad come their performance and this spend expenses to decrease take will come with that together negative sides are also available this love between difference because of smart of workers from the country out to go take will come and this in the country potential personnel decreased to go take will come that's why state workers qualification increase and them occupation qualifications shaping according to internal and foreign investments active attraction reach and the field development it is necessary with that together countries organize being carried out international joint enterprises and in organizations working employees number increase that's it the country of workers potential to increase take will come country main budget funds training to the field to spend and that's it with together foreign investments attraction reached education to the system spend to do of the country issicadi and political potential development big effect shows. with that together training in the system foreign technology and american journal of business management, economics and banking volume 13 june, 2023 p a g e | 114 www.americanjournal.org techniques apply and education in the system foreign of states advanced education institutions with integration connections provision is important indicator and qualifications foreign education from the gallows learning opportunity means _ conclusions and offers: summary in place telling transition should be training to the system being done investment suddenly himself the result does not give however of the country upcoming in his life of the country development and progressive when it comes important importance occupation is enough with that together of the population marriage well-being increase and poverty shorten according to the most efficient from solutions one is counted . to education done investment the following cases his own the effect that he gave let's see possible: in the country poor and social to the defense needs population number decreased on the way economical of fields growth and the work efficiency significant level in the increase; of the country education system, training to their countries, khatiji countries and organizations by interest to be notified and they are with cooperation contracts to compose has been of demand in the increase . in the country industry and service show of the fields progressive reach and on the rise. country of students foreign competition and in contests occupying of seats getting better on the way and that's it with together many so indicators counting transition can _ of these all of it training to the field being done of investments how much important that it is proof gives _ used literatures 1. karlibayeva rx investments organize reach and financing cholpon tashkent 2011. 2. rashidov o.yu ., karlibaeva rx, « investment projects financing » t.: tdiu, 2005. mukhammedov m.m., urunbaeva yu.p. " the population marriage level formation factors and increase perspectives » // treatise . samarkand : zarafshan , 2010. 56 pages . 3. urunbaeva yu.p. population employment service show of the field influence // « economy and education » scientific magazine // #6. 2016. pages 75-78 . (08.00.00; #11). american journal of business management, economics and banking issn (e): 2832-8078 volume 9, | feb., 2023 p a g e | 119 www.americanjournal.org modern marketing in the context of the digital economy: analysis of concepts shokhista akhunova phd, docent, fergana polytechnic institute, fergana, republic of uzbekistan email: sh.axunova@ferpi.uz mekhri-bonu urinboeva master's student, fergana polytechnic institute, fergana, republic of uzbekistan a b s t r a c t k e y w o r d s in the article, the concepts of digitization of the economy and digital transformation of the economy are conceptually analyzed. the interrelationship and interdependence of these definitions are examined. the features of the digital transformation of the economy were analyzed and its main advantages were highlighted. the role of marketing in the digital transformation of the economy was studied. in the conditions of digital transformation, the analysis of the main factors of the marketing environment was carried out, and the factors of the formation of a fundamentally new environment were determined. changes in marketing concepts used in the modern economy are studied. in the context of the digital transformation of the economy, new marketing concepts are proposed. engagement marketing, personalized marketing, retrospective marketing. as a reaction to changes in the external environment and the economy as a whole, a proportion of new concepts of marketing are implemented. economic development, digital transformation of the economy, engagement marketing, digital marketing, personalized marketing. introduction digital transformation is one of the main trends of economic development in the modern world. the changes to which all areas of human activity are subject are an objective response to the changed conditions of the economy. the pandemic and the spread of covid-19 have played a decisive role in changing environmental conditions. due to the transition of the main part of society's life to the online mode, changes have occurred in people's minds, the fear of using digital platforms and online stores has decreased, and the share of using electronic payments has increased. digitization of the economy is the current stage of scientific and technical development, which consists in introducing certain types of innovations into real economic practice [1-4]. any asset in use can be digitized. the existence of digital analogues implies a lack of uniqueness and therefore a competitive advantage. the formation of product value takes place in the intangible sphere. information exchange and information itself act as a commodity. american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 120 www.americanjournal.org the main part the 21st century, which is experiencing the process of digitization, requires the introduction of a digital environment into every social interaction. it would not be wrong to say that the digital economy, which is equally interesting for all of us, is one step ahead of all industries in this period. a prosperous life for every state and society is ensured, first of all, through a strong economy. and digital business, its main driving force, is an area that needs more attention than ever [5-9]. in fact, it is natural for this industry to flourish in any country where there are sufficient development foundations for entrepreneurship. moreover, in this regard, a feeling of confidence and interest arises among the people. the result of the first steps taken in this regard in our country encourages further development. to date, considerable work has been carried out in the field of economy, including entrepreneurship, which is one of the main participating sectors of the digitization process. so, what is the digital economy, that is, digital marketing, and how did it come about, what prospects does humanity expect from it? as technology continues to grow and evolve, it's safe to assume that digital marketing will follow suit. digital marketing is the development of the digital economy, and the digital economy is the main "driver" for the development of the countries of the world today. nowadays, almost all peoples of the world are directly or indirectly using digital technologies. according to experts, this figure has increased rapidly in the next few years. the web has provided endless opportunities for small and medium-sized businesses, including digital advertising, which has become an important part of their overall advertising efforts [10-17]. digital marketing is the marketing of products or services using digital technologies, mainly on the internet, including mobile devices, advertising and any other digital medium. the development of digital marketing since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. as digital platforms are increasingly incorporated into marketing plans and daily life, and as people use digital devices instead of visiting physical stores, digital marketing companies have proliferated. in particular, we can witness the launch of similar internet markets and digital services in our country, including express.uz, zoodmall.uz, yandex taxi.uz, my taxi.uz and others [14-19]. according to forbes, the official advertising e-source, the focus on integrated global marketing will increase, consumers will be able to connect between multiple content sources such as email on different aspects of the same topic, companies will be able to share information and the use of in-depth analysis will increase [20-24]. currently, at the modern stage of digital economy development, uzbekistan is characterized by the period of its formation and high dynamics of development. taking into account the current world trends, the rapid use of ict in all spheres of public life, as well as the general development of digital technologies, will become the driving force of innovation for uzbekistan and enable integration and integration into the world economy. as in many countries, these scientific studies are relevant to our republic. studying and analyzing the specific aspects of the development of the digital economy in uzbekistan, as well as identifying the main problems of modern ict implementation in enterprises [25-27]. to succeed, tomorrow's digital marketing companies will need a workforce with the education and skills to meet these future challenges and stay at the forefront of the industry. american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 121 www.americanjournal.org digital marketing includes all marketing activities that use an electronic device or the internet. businesses use digital channels such as search engines, social media, email and other websites to connect with current and prospective customers. conclusion digital marketing can help us reach a larger audience than traditional methods and target prospects who are more likely to buy our product or service. in addition, it is often more cost-effective than traditional advertising, allowing us to summarize the success daily and move it in the way we want. in conclusion, we can say that the rapid growth of digitalization will bring about a huge change in reality and positive results in the near future. in particular, the effect and change on the economy will be significant, and this will create a unique positive outcome of the expected future. we need to support this direction and be a direct participant in the process or some sense a catalyst for it. references 1. butaboev, m., & akhunova, s. (2023). uzbekistan's transition strategy to a" green" economy and its significance. resmilitaris, 13(1), 1840-1851. 2. akxunova, s. n. (2022). methods of evaluating the economic efficiency of the introduction of the environmental management system in enterprises. academicia: an international multidisciplinary research journal, 12(11), 172-175. 3. kurpayanidi, k., nabiyeva, n., akhunova, s., & tukhtasinova, m. (2021). analysis of the state's macroeconomic policy. revista geintec-gestao inovacao e tecnologias, 11(4), 4669-4680. 4. axunova, s. n. (2021). small business in the digital economy and its security. theoretical & applied science, (1), 347-349. 5. axunova, s. n. (2021). innovative technologies in the digital economy. theoretical & applied science, (1), 290-292. 6. ахунова, ш. (2021). эволюционная структура и функции конкуренции. общество и инновации, 2(2), 87-92. 7. namanzhanovna, a. s., & shokhsanam, t. (2021). global trends and prospects for the development of the innovation economy in uzbekistan. european scholar journal (esj), 288-290 8. namanzhanovna, a. s., & shokhsanam, t. (2021). financial innovation in the digital economy. international journal on orange technologies, 3(5), 174-176. 9. абдуллаева, б. ю. (2021). инновационные решения для эффективного разрешения конфликтов в вузах. central asian journal of innovations on tourism management and finance, 2(11), 64-70. 10. muminova, e., honkeldiyeva, g., kurpayanidi, k., akhunova, s., & hamdamova, s. (2020). features of introducing blockchain technology in digital economy developing conditions in uzbekistan. in e3s web of conferences (vol. 159, p. 04023). edp sciences. 11. qosimov, l. m., qosimova, s. f., & tursunov, q. q. (2020). specific aspects of using ferghana region's pilgrims for touristic purposes. academic research in educational sciences, (3), 723-729. 12. axunova, s. n. (2020). digital transformation of economic systems producing international business investment activity. theoretical & applied science, (5), 773-776. 13. adxamovna, b. g. (2022). characteristics and development trends of the world food market. world bulletin of management and law, 15, 86-90. american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 122 www.americanjournal.org 14. abdullayeva, b. y. (2022). повышение эффективности инновационных процессов на предприятиях текстильной промышленности. nazariy va amaliy tadqiqotlar xalqaro jurnali, 2(4), 107-115. 15. ахунова, ш. н. (2020). улучшение экономических механизмов инвестиционной стратегии регионов. in минтақа иқтисодиётини инвестициялашнинг молиявий-ҳуқуқий ва инновацион жиҳатлари (pp. 178-183). 16. ахунова, ш. н. (2020). экобизнес. экономика и социум, (2), 104-107. 17. adxamovna, b. g. (2022). improving the organizational and economic mechanism of management of food industry enterprises. conferencea, 71-75. 18. ахунова, ш. н., & абдуллаева, б. (2015). динамика и перспективы развития частного предпринимательства в узбекистане. журнал научных публикаций аспирантов и докторантов, (5), 23-25. 19. adxamovna, b. g. (2021). directions for improving the organizational and economic mechanism of food industry management in the digital economy. central asian journal of innovations on tourism management and finance, 2(12), 16-21. 20. ахунова, ш. н. (2015). к проблемам оптимизации налоговой нагрузки субъектов предпринимательства. молодой ученый, (2), 246-248. 21. турсунбоева, м. а. (2023). проблемы формирования профессиональной коммуникативной компетенции студентов нефилологического факультета на иностранном языке. periodica journal of modern philosophy, social sciences and humanities, 14, 29-31. 22. adxamovna, b. g. (2022). improving food safety mechanisms in uzbekistan. world economics and finance bulletin, 15, 135-139. 23. кундузова, к. и., & ахунова, ш. н. (2019). пути развития дехканских хозяйств и повышения их эффективности. известия ошского технологического университета, (3), 273-277. 24. ахунова, ш. н., & аширалиев, ф. (2015). к вопросам развития строительной индустрии в сельской местности узбекистана. молодой ученый, (6), 375-377. 25. байкузиева, г. а. (2019). содержание и особенности структуры сельского хозяйства в регионах в условиях модернизации экономики. проблемы современной науки и образования, (12-2 (145)), 102-105. 26. kosimova, s. h., & kosimov, l. m. (2020). principles of forming a garden-park landscape design around historical monuments of the fergana valley. academicia: an international multidisciplinary research journal, 10(6), 1582-1589. 27. ахунова, ш. н., & толибов, и. ш. у. (2019). к проблеме повышения эффективности привлечения инвестиций в экономику узбекистана. достижения науки и образования, (7 (48)), 18-22. american journal of business management, economics and banking issn (e): 2832-8078 volume 9, | feb., 2023 p a g e | 54 www.americanjournal.org innovation technologies and methods in teaching english in technical institutions ermatova yulduzxon alisher qizi department of foreign languages, intern teacher namangan engineering – construction institute, email: yulduzermatova5929@gmail.com a b s t r a c t k e y w o r d s the article emphasizes the use of contemporary teaching technologies in the learning process, emphasizing in particular the use of interactive teaching strategies and cutting-edge educational tools in the instruction of foreign languages. people need to use international languages in areas such as trade, tourism, international relations between governments, technology, science and media. therefore, many countries such as japan, finland and china frame education policies to teach at least one foreign language at primary and secondary school level. innovation technology, teaching methods, modern teaching, learning process, foreign language, teaching strategy, involvement. a foreign language is now more important for students' future success than just as a way to immerse themselves in a country's culture. without foundational language instruction in higher education, it is hard to reach a high degree of competency in a foreign language. connections between countries, states, organizations, and nations have become inevitable during the past 20 years, which has increased the demand for multilingualism and the knowledge of additional languages. in fields including trade, tourism, international government relations, technology, science, and the media, people must speak other languages. as a result, many nations, like china, japan, and finland, construct their educational systems to mandate the teaching of at least one foreign language at the basic and secondary school levels.[8] a teaching strategy compares the ideologies and strategies employed in instruction. class involvement, demonstration, recitation, or mixtures of these are often utilized teaching techniques. the knowledge or skill being taught determines the right teaching style in major part, but student aptitude and excitement may also play a role. a teacher needs to use a good method for their lessons to be effective. the instructor can create their own lesson plans, use others', look for lesson plans online or in books, or borrow lesson plans from other teachers. a teacher must take into account the "background knowledge" of the pupils, the setting, and the learning objectives while choosing their teaching strategies. although almost all pupils learn differently, teachers are aware of this.[7] students that use the bingo method go around looking for items. the approach encourages kids to learn in an engaging and enjoyable way. each student receives a copy of the bingo sheet that the teacher has created. there is a word or image in each grid box. finding the predetermined amount of words or mailto:yulduzermatova5929@gmail.com american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 55 www.americanjournal.org images—such as a tree, car, sign —is the student's duty. if the students could find at least some of the stuff they need outside, that would be fantastic. the bingo approach is a beneficial outdoor workout. a pupil receives a bingo if they find 5 items in a row on the grid. the items in the grid can be arranged in any way to get a bingo.[6] communicative method learning goal: developing communication skills. learning objectives: conflicts in the readings should inspire students to voice their own viewpoints. training is controlled by communication intentions rather than grammar (intentions). the focus of learning is on the pupil. language plane: the predominance of linguistic creation over grammatical accuracy, correctness, and errors. language turns becomes a tool for communication. exercises: exercises that focus on communication. students pick up communication skills through actual communication. in order to communicate effectively, each exercise and task must be justified by a lack of knowledge, option, or response.[5] constructivist method learning objective: the method is based on the actual active student learning. the task of the teacher is not to teach, but to contribute to the learning process. the lesson is action oriented. educational content: proximity to reality of students, students are encouraged to independently construct their knowledge (for example, in the framework of project activities). language plane: as wide as possible. exercises: language production is at the heart of learning.[4] the method's benefits include preparing pupils for scenarios they may encounter in real life. the method's drawbacks have not yet been fully revealed at this point. project training is an illustration of a constructivist methodology. the approach distinguishes between conventional and unconventional teaching strategies. the term "alternative ways" refers to a variety of approaches, tactics, and language transmission systems.[9] there are substitute techniques as the total physical response technique, suggestive technique, dramatic-pedagogical technique, quiet technique, and group technique. innovative methods of instruction include computer-assisted training, storylines, simulations, carousels, station-based learning, group puzzles, role-playing, and case studies (work on problem situations, students review the problem, analyze the situation, and present their ideas and solutions to the problem).[3] script method (story line method). this method is based on a combination of planned learning meanings — for example, shopping-goods-sales — with the interests and ideas of students. by receiving "impulses" from the teacher (the so-called key questions), students make their contribution to the creation of history. this method does without textbooks. it is about creative planning, hypothesis selection, experiences, systematization and presentation of work. the designed story also contains elements from drama and roleplaying. the teacher sets the framework for action and presents individual episodes. pupils put their questions and find answers to them themselves.[2] the following basic phases of the project are traditionally distinguished: 1. initiating invention of the idea for the project 2.start of the project 3.project management 4.presentation of project results american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 56 www.americanjournal.org 5. evaluation (reflection) of the project the method of learning stations. training equipment in which students perform work on educational material, which is ordered in the form of stations (students receive work plans with mandatory and selective tasks). when learning by station, students have a choice of timing, task sequence, and social form used (individual work, pair work, group work). thus, students using this method learn to plan their time, learn self-assessment, analyze their own educational success, plan and conduct work stages. work on the stations allows differentiation according to the abilities, interests of students, and the degree of difficulty of the task.[1] simulation method. especially in the teaching of a foreign language to students of economic specialties of universities, one can successfully apply the method of simulations. in cybernetics, this term is used to model and simulate reality. the training deals with various simulation business games that provide students with the opportunity to develop their skills, apply knowledge to solve a particular problem in the so-called “safe environment” that imitates real situations, for example, in business, in work in a company.[10] the simulation provides an opportunity for students to try themselves in a certain role the head, the president of the company, gives the opportunity to explore the system of work of this enterprise. the participants in the game are given certain tasks to achieve a profit growth of the company, to conclude an agreement, to sell the company's shares, and so on. simulations are characterized by a high degree of interest of the participants, the game is completely immersed, embodied in its role, and is sick of the result of the work, because the overall result of the game depends on the team spirit and speed of decision making. [15] thanks to the simulation, the skills of strategic planning of students are formed, the ability to work in a team, to negotiate, to convince a business partner is developed. simulations streamline students' knowledge, prepare them for the need to make quick and motivated business decisions in their future activities. there are computer simulations, where participants work with a computer program, manage an imaginary company, and desktop simulations, where participants, companies, enterprises “exist” in the form of chips, maps.[11] conclusion role-playing is an interactive learning strategy that helps students improve their communication abilities. the role-playing game is connected to students' interests and serves as a tool for emotional engagement and the motivation of learning activities. role-playing is an active approach of gaining practical knowledge of a foreign language.[12] the quantity of speaking practice kids receive through roleplaying games grows dramatically, assisting them in overcoming their language hurdles. learning is happening right now. in foreign language lessons, role-playing can take many different shapes and forms. use the role-playing game "at the interview," for instance, in which pupils assume the roles of an employer and an employee. from everything said above, it follows that teachers nowadays need to always strive to get better.[14] references 1. saidaliyev, s. (2004). essays on methods of teaching foreign languages. 2. саидалиев, с. (2004). чет тили ўқитиш методикасидан очерклар. 3. saydaliyev, s. (2022). selecting words for german language teaching. https://scholar.google.com/scholar?oi=bibs&cluster=5479715725988437814&btni=1&hl=ru american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 57 www.americanjournal.org 4. saidaliyev, s., mamatova, н. (2022). use of the scientific and creative heritage of eastern thinkers for educational purposes. 5. botirova, z. x. q. (2020). the importance of age factors on teaching english in grades 56. scientific bulletin of namangan state university, 2(11), 381-384. 6. botirova, z. h. k. (2020). developing of lexical skills in english in secondary schools. scientific bulletin of namangan state university, 2(1), 199-203. 7. sadikov, z. (2021). kutadgu bilig” and “temur tuzuklari. world bulletin of social sciences, 5, 40-41. 8. sadikov, z. (2022). o‘zgalar baxtini o‘z baxtidan ustun bilgan inson. oriental renaissance: innovative, educational, natural and social sciences, 2, 20-27. 9. sadikov, z. (2012). about some translational problems of poetic figure “kutadgu bilig”(wisdom of royal glory). beiträge zur entwicklung in usbekistan und china: wissenschaftliche schriftenreihe: band 5, 5, 117-118. 10. botirova p. modern methods of teaching foreign languages //теория и практика современной науки. – 2019. – №. 2. – с. 25-27. 11. nargiza, d., & palina, b. (2019). features of the english translation of russian-speaking realities in the texts of fiction novels. academicia: an international multidisciplinary research journal, 9(4), 117-121. 12. botirova, p. (2019). modern problems of linguistics and methods of teaching english language. теория и практика современной науки, (2), 28-31. 13. khakimjonovna, b. p. (2021). methodology of student coherent speech development in the process of english language learning. middle european scientific bulletin, 9. 14. khakimjonovna, b. p. (2022). descriptive coherent speech and its types. berlin studies transnational journal of science and humanities, 2(1.5 pedagogical sciences). 15. botirova, p. k. (2021). the development of coherent speech students of technical institutions in english lesson. in технические науки: проблемы и решения (pp. 101-105). 16. botirova, p. k. (2021). the problem of formation of a coherent speech of students in english lessons. in технические науки: проблемы и решения (pp. 105-109). 17. botirova, p. h., inomiddinova, d. i., & sobirova, r. m. (2019). methodological recommendations for using the method of work in small groups. international journal of advanced science and technology, 28(12), 385-389. https://cyberleninka.ru/article/n/o-zgalar-baxtini-o-z-baxtidan-ustun-bilgan-inson https://scholar.google.com/citations?view_op=view_citation&hl=ru&user=4_znsi4aaaaj&citation_for_view=4_znsi4aaaaj:d1gkvwhdpl0c https://scholar.google.com/citations?view_op=view_citation&hl=ru&user=4_znsi4aaaaj&citation_for_view=4_znsi4aaaaj:d1gkvwhdpl0c american journal of business management, economics and banking issn (e): 2832-8078 volume 10, | march, 2023 p a g e | 144 www.americanjournal.org theoretical aspects of investment attractiveness ochilov bobur bakhtiyor o‘g‘li senior teacher, department “valuation and investments”, tashkent institute of finance, tashkent city, uzbekistan. e-mail: ochilov696@mail.ru a b s t r a c t k e y w o r d s the article creating a positive investment climate should not be interpreted as a key process in the globalization of the economy, and as a result, the expansion of access to investment resources, which in turn will increase competition among investors. if we want to increase the volume of foreign investment, it is necessary to increase the investment potential of enterprises, regional conditions and conditions to a more acceptable and higher level than others (competitors), as well as to stimulate domestic (national) investment. we need to focus on ensuring that it is holistic. enterprise risk, investment potential of the enterprise, investment climate, innovation in enterprises, small business entities, investment process. introduction based on today’s economic factors, we can say that investments are a significant driver of the country’s economy. in the economic arsenal of each country, the main goal is to apply various financial mechanisms related to attracting foreign investments, to work in the position of a recipient and to create regional investment attractiveness. also, enough reforms are being implemented in our country to actively attract investments. the more favorable the investment climate, the lower the entrepreneurial risk of the investor, and this will increase the influx of investors. conversely, the more unfavorable the investment climate, the higher the risk. this will increase the cost to the recipient of the investment. the state of the investment environment is important not only for the investor but also for the investor [1]. a number of such cases require a series of measures to improve the existing mechanism for attracting foreign investment to the country’s economy and increase its efficiency in ensuring the competitiveness of national enterprises. in turn, the process of ensuring the competitiveness of national enterprises by attracting foreign investment in the country’s economy is multifactorial integration. therefore, a methodological approach to indicators that assess the competitiveness of the national economy is required in this regard. the analysis of the socio-economic changes taking place in our country shows that the modernization of the economy and the role of active investment policy are very important in the achievements and successes. accordingly, it is important to create an effective system of enterprises, to study the mailto:ochilov696@mail.ru american journal of business management, economics and banking volume 10 march, 2023 p a g e | 145 www.americanjournal.org theoretical and methodological basis for assessing the attractiveness of their investment climate and potential. 2. literature review the investment attractiveness of enterprises depends on the country’s investment policy and the created investment climate. in particular, the investment climate is considered as a system of three elements: investment potential, investment risk and legal conditions [2]. considering the factors influencing the formation of a favorable investment climate in the country/region, it should be noted that it is important for the country to be integrated in the world community in terms of investment attractiveness. the strategy of increasing the country’s investment prestige is important for attracting foreign direct investment [3]. interpretation of “investment potential” as a set of investment resources, consisting of part of the accumulated capital, expressed in the form of investment demand in the investment market, which has the potential to become a real investment demand that meets the material, financial and intellectual needs of capital reproduction reaches [4]. the attractiveness of the investment climate, the economic development of each region depends on the potential of capital and labor resources, the level of their use. it is generally accepted that the economic potential of a region and its potential is determined by the production of vital goods through the efficient use of all the complex resources available there [5]. determining the ratio between dividends and reinvestment in a country’s dividend policy, protecting the rights of minority shareholders, increasing share prices, and expanding business activities can increase a company’s investment attractiveness, which has a positive impact on the country’s investment attractiveness [6]. regardless of the field in which joint-stock companies operate in the country, one of the important tasks is to place additional financial resources, including attracting foreign investment. one of the most modern ways to attract investment in joint-stock companies is to use the ipo mechanism [7]. thus, the investment gives the company a competitive advantage and often serve as the most powerful means of growth. it is extremely important for investors is the analysis and evaluation of investment attractiveness of the enterprise as it gives an opportunity to minimize the risk of incorrect investment [8]. 3. research methodology the role of foreign investment in ensuring the competitiveness of enterprises, the classification of risks affecting the activities of the enterprise, as well as scientific proposals and practical recommendations for improvement through the methods of systematic analysis were formed. american journal of business management, economics and banking volume 10 march, 2023 p a g e | 146 www.americanjournal.org 4. analysis and discussion of results. there are three major areas of investment, which are reflected in the figure below (figure 1). figure 1. classification of the country’s investment sector [9] in the picture above, we can see that these directions are of great importance in the countries receiving investments. they are investment climate, investment attractiveness and investment potential. the segments included in the directions are the parts of the operative attraction of direct investments. there are also networks formed under the influence of segments, which contribute comprehensively to the increase of investments from the state and regional point of view. in addition, the most important thing is that foreign investors bring with them not only capital, but also the advanced knowledge and experience of their countries. this will allow the future economic growth of the country. the fact that the republic of uzbekistan is developing socio-economically and becoming one of the globally competitive countries is inextricably linked with the investment policy aimed at increasing the investment attractiveness of the country, the region and its economic sectors, as well as individual enterprises. factors indicating the investment attractiveness of regions were grouped and brought into a single system. as the main groups, the points of view and scientific-practical views representing the socioeconomic potential reflecting the complex indicators of the region are summarized and classified. in the picture below, we can see that the investment attraction potential of the republic of uzbekistan (by region), the number of contracts, and the investment funds involved are reflected (figure 2). american journal of business management, economics and banking volume 10 march, 2023 p a g e | 147 www.americanjournal.org figure 2. promotion by share size ownership structure, bln. sum (as of 31.03.2023) [10] as you can see in the picture above, the number of foreign shareholders in the stock market of uzbekistan in 2022 reached 3321, of which 328 are legal entities and 2993 are individuals. it is obvious that as a result of foreign investment in the stock market of uzbekistan, along with the direct increase in the volume of production of enterprises, the share price of the enterprise in the secondary market will increase significantly. the socio-economic development of the republic of uzbekistan and its becoming one of the most competitive countries in the world is closely linked with the investment policy of the country, the region and its economic sectors, as well as the investment attractiveness of individual enterprises. table 1 rating of innovative activities of developed countries of 2021 [11] n. countries innovation inputs innovation outputs knowledge creation investment production and export complexity 1. germany 14 9 5 60 4 2. china 25 7 4 2 1 3. usa 3 4 3 1 2 4. italy 33 25 7 9 15 5. india 57 45 13 32 18 the table above shows the ranking of germany, china, the united states, italy and india in terms of innovation potential, while the united states ranks 4th in terms of innovation results. the u.s. states are directly in 3rd place. america is also at the forefront of investment inflows and outflows. in terms american journal of business management, economics and banking volume 10 march, 2023 p a g e | 148 www.americanjournal.org of export potential, china ranks 1st, and 4th in terms of creating new knowledge, intangible assets and inventions. the second global issue is the disclosure of information about securities and their issuers. today this issue is one of the most complex issues in the stock market. raising funds for economic development through the issuance and sale of shares is an important condition. who are the founders of the jointstock company, the specialty of the issuer, what products it produces, its working capital, income, profits, relationships with creditors? and finally, most importantly, the company must have the latest information on what dividends it has paid in previous years. it can be seen from this that realizing the importance of the role of foreign direct investments in increasing the investment attractiveness of our country, a number of activities are being carried out to attract these investments. attracting foreign direct investments and their full utilization will serve to increase the employment and standard of living of the population in the country, improve the income of the population, and increase the investment attractiveness of our country in the international arena. 5. conclusions and suggestions summarizing the above-mentioned analysis and considerations, it should be noted that in the context of increasing modernization processes, it is appropriate for the state’s mediumand long-term investment strategy to focus on solving the following tasks: 1. development of models for effective use of economic resources and optimal use of economic resources based on the law of finite diminishment of capital resources in increasing regional wealth [12]; 2. to ensure the steady development of the regions and to develop comprehensive programs that serve their uniform development without large differences and take measures to implement them [13]; 3. creating a favorable business environment that serves to organize joint projects based on high technologies and creating high added value [14]; 4. in order to maintain high and stable rates of economic growth, it is necessary to form a stable and competitive model of the country’s economy, in which most of the assets of the banking system are in the hands of private investors [15]; 5. in order to increase investment attractiveness and ensure rapid growth of investments in infrastructure, which is one of the main factors of sustainable economic growth, it is necessary to stimulate investment activity by developing public-private partnerships and project financing tools [16]; based on the scientific proposals and recommendations presented above, their deep study, analysis and practical implementation will give results in the near future [17]. also, by creating a favorable investment environment in the country, it has a positive effect on further increasing the investment attractiveness of the state [18]. 6. literatura/reference: 1. elvira sojli, wing wah tham. “the impact of foreign government investments: sovereign wealth fund investments in the united states” in institutional investors in global capital markets. published online: 8 march 2015; 207-243. www.scopus.com 2. takhumova oksana v., kasatkina elena v., maslihova elena a, alexey v.yumashev, maria v.yumasheva. the main directions of increasing the investment attractiveness of the russian regions http://www.scopus.com/ american journal of business management, economics and banking volume 10 march, 2023 p a g e | 149 www.americanjournal.org in the conditions of institutional transformations. // revista espacios, vol. 39 (number 37) 2018. – p.12; 3. smaglyukova t. m. general approaches to the formation of regional investment policy // modern problems of science. 2014. no. 1. 4. tumusov f.s. investment potential of the region: theory, problems, practice. m., “economics”, 1999. 272-page. 5. akerman ye.n., mixalchuk a. a., trifanov a. yu. typology of regions as a tool for co-organization of regional development // bulletin of the tomsk state university. un-a. economy. no. 331. 126–131p. 6. s. elmirzayev. dividend policy analysis and dividend aristocrats in developed countries.// scientific-electronic journal “international finance and accounting”, nu.2, 2020. – p.11; https://uzjournals.edu.uz/interfinance 7. a. shomirov. “the role of ipo mechanisms in attracting investments to joint stock companies: necessity and prospects”, “interfinance”: vol. 2021: iss. 1, article 19. https://uzjournals.edu.uz/interfinance/vol2021/iss1/19 8. akhmetshin e. m. et al. management of investment attractiveness of enterprises: principles, methods, organization //international journal of applied business and economic research. – 2017. – т. 15. – №. 23. – с. 71-82. 9. independently prepared by the author with the help of literature on the field of investment. 10. prepared by the author on the basis of the official website of the central securities depository – www.deponet.uz 11. the global innovation index is based on the official website of the author – www.globalinnovationindex.org 12. bakhtiyarovich o. b. investment activities and performance of gigamon companies around the world //czech journal of multidisciplinary innovations. – 2022. – т. 6. – с. 1-6. 13. butaev j. activities of large issues in the economy of uzbekistan: analysis and results //academicia: an international multidisciplinary research journal. – 2021. – т. 11. – №. 6. – с. 757-766. 14. inatillo o‘g‘li b. j., fatikhovna g. u. actual analysis of uzbekistan’s stock market: problem, solution and suggestions //american journal of business management, economics and banking. – 2023. – т. 10. – с. 53-59. 15. inatillo o‘g‘li b. j. actual analysis of uzbekistan’s stock market: problem, solution and suggestions //american journal of business management, economics and banking. – 2023. – т. 10. – с. 53-59. 16. inatillo o‘g‘li b. j. actual analysis of uzbekistan’s stock market: problem, solution and suggestions //american journal of business management, economics and banking. – 2023. – т. 10. – с. 53-59. 17. inatillo o‘g‘li b. j., fatikhovna g. u. actual analysis of uzbekistan’s stock market: problem, solution and suggestions //american journal of business management, economics and banking. – 2023. – т. 10. – с. 53-59. 18. butaev j., radjabov u. the tax system as a structural link of the financial system //academicia: an international multidisciplinary research journal. – 2021. – т. 11. – №. 4. – с. 1770-1780. https://uzjournals.edu.uz/interfinance https://uzjournals.edu.uz/interfinance/vol2021/iss1/19 http://www.deponet.uz/ http://www.globalinnovationindex.org/ american journal of business management, economics and banking issn (e): 2832-8078 volume 7, | dec., 2022 p a g e | 7 www.americanjournal.org use of interactive forms and methods in learning содиқов н. о. the republic of uzbekistan samarkand state medical university a b s t r a c t k e y w o r d s the peculiarities of the interactive forms and methods in teaching medical university and institute biophysics are touched upon in the article as the most modern and innovative. some examples of the forms are shown in the article for practical usage in teaching. в статье рассматриваются особенности преподавания предмет биофизики в медицинских университетах и институтах при помощи интерактивных форм и методов обучения, как наиболее актуальные на современном этапе преподавания. рассматриваются некоторые формы и приводятся приемы обучения для практического внедрения их в учебный процесс. teaching; interaction; innovations биофизика; обучение; интеракция; инновационные технологии biofizika; the broadest concept, including everything that surrounds us and ourselves, is matter. it is impossible to give an ordinary logical definition of matter, in which a broader concept is indicated, and then a sign of the subject of the definition is noted, since there is no wider concept than matter. therefore, instead of a definition, it is often simply said that matter is an objective reality given to us in sensations. matter does not exist without movement. motion is understood as all processes occurring in the universe. conditionally different and diverse forms of movement can be represented by four types: physical, chemical, biological and social. this allows you to classify different sciences depending on what kind of movement they study. physics studies the physical form of motion of matter. various forms of the motion of matter are interdependent and interrelated, which leads to the emergence of new sciences lying at the junction of the former ones biophysics, chemical physics, astrophysics and others, as well as the use of the achievements of one science for the development of another. but, unfortunately, often our teaching methods are very inert, do not meet modern requirements. modern methods of teaching biophysics in medical schools offer us a wide range of teaching concepts, methods and technologies both traditional and innovative. relevance: in a more modern society, the active method of teaching biophysics prevails. but still, a more advanced method is interactive. it contributes to the development of communication skills as much as possible, which is the goal in itself of teaching biophysics. the article offers information about this method. american journal of business management, economics and banking volume 7, dec., 2022 p a g e | 8 www.americanjournal.org the purpose of this article is to draw the attention of teachers to more advanced and relevant methods of teaching biophysics, to acquaint them with the forms and methods of this method in order to optimally achieve the communicative goal of teaching. the use of interactive forms and methods in teaching on the subject of biophysics. interactive (“inter” is mutual, “act” is to act) means interaction, conversation, dialogue with someone. interactive initiates a more multifaceted interaction of students, both with the teacher and with each other, in contrast to active methods. the main function of the teacher in interactive classes is to direct the activities of students to achieve the goals of the lesson. the teacher, of course, develops a lesson plan (usually, these are interactive exercises and assignments during which students study the material). therefore, the main components of interactive lessons are interactive exercises and tasks performed by students. the cardinal distinguishing feature of interactive exercises and assignments is that, performing them, students work on the basis of already studied material as much as possible aimed at learning new things. interactive methods make it possible to move away from a monologic learning system to a dialogue, when students not only can freely exchange judgments, their own opinions and assessments of facts, but also have the right to argue with the teacher, defending their point of view, position. interactive works when the teacher does not express ready-made truths, but organizes the search and discussion by students. . “a bad teacher is to present the truth, a good teacher is to teach to find it” (disterverg). the interactive methodology involves the mutual learning of students, which creates a friendly atmosphere of tolerance, security, mutual support, and understanding. this makes it possible to develop cognitive activity itself with the help of high forms of cooperation and cooperation in the process of obtaining new knowledge. the essence of interactive learning is that the learning process involves all students to the maximum in the learning process, so that each participant has the opportunity to understand and reflect on their knowledge and thoughts. hence, a huge role is assigned to the individualization of knowledge of each individual in the joint activity of students in the educational process. interchange of knowledge, thoughts, methods of activity that's what interaction offers. in the classroom, there is also the development of dialogue communication, which leads to mutual understanding, interaction, to the joint solution of common, but individually valuable tasks for each participant. interactive excludes the dominance of both one speaker and one opinion over another. as a result, students learn critical thinking, analysis of circumstances and solving complex problems, weighing alternative opinions, making thoughtful decisions, discussing, communicating with other partners. to do this, individual, pair and group work is organized in the lessons, research projects, roleplaying games are used, work is underway with various information sources, and creative work is used. along with the traditional (work in small groups, in pairs-threes, role-playing or business game) forms of work, interactive methods use such techniques as work in rotational (replaceable) threes, a carousel, an unfinished sentence, an aquarium and others. what are forms of interactive learning? in modern society, methodologists and teachers have developed many forms of group work for teaching biophysics. the most widespread of these are the "outer circle", "small circle", "aquarium", "brainstorming" and "debate" (names may vary, the essence is important). these forms are only effective if the lesson discusses a general problem that students have initial ideas about based on previous lessons and everyday life. in addition, the topics discussed should not be closed or too narrow. american journal of business management, economics and banking volume 7, dec., 2022 p a g e | 9 www.americanjournal.org spatial arrangement in the auditorium. • questions in a circle; • small circle (chairs in a circle, students are more prepared); • outer circle (chairs in a circle, students less prepared); • debate; • work in groups; «круг идей» – форма работы, целью которой является resolution of controversial issues. a list of ideas is being drawn up. all students are involved in the discussion of the issue. groups must perform the same task, consisting of several questions (positions), which are given in turn. in the answers, each of the groups voices only one aspect of the problem, and the teacher continues to ask questions in a circle until the ideas run out. thus, the possibility of answers to all questions by one group is excluded. "dialogue" the point is for the groups to find an agreed solution. the result of the work is reflected in the form of a diagram or final text, which is then written down in notebooks. the technique includes criticizing the position of the other group and looking for its strong positions. experts fix their general views, and at the end of the work they give a generalized answer to the task, which everyone writes down. brainstorming is a group method for generating ideas. when conducting brainstorming, you need to proceed from the fact that there are no absurd ideas. on the contrary, it is necessary to get as many such ideas as possible. at the same time, neither ideas nor authors can be evaluated. "brownian motion" students, like molecules, randomly move around the office to collect information on a given topic. "take a position" a statement is declared. students approach the poster with the words "yes" or "no". preferably, they should be able to explain their position. "discussion" educational group discussions are held on the chosen problem in small groups (from 12 to 14 people) students. the educational discussion differs from other discussions in that the problem under discussion is new only for the group of people participating in the discussion, that is, the already known solution to the problem is to be found in the educational process. the search process should lead to knowledge that is objectively known, but new from the point of view of students. debate an example (fragment) of a lesson using such a form of work as a debate target: develop the skills of partnership communication, critical thinking and the ability to interact in a group, tolerance for opposition lesson stages 1. warm up. it is assumed that this is not the first lesson of the cycle on the topic "hemodynamics", i.e. students are already familiar with it. the teacher asks students the question "what is hemodynamics?" students share their opinions. 2. division of students into working groups. groups are created based on the student's opinion, which he expressed earlier: 3. familiarization of students with the technology of debate (it is especially important to clearly explain the rules if this form of work is used for the first time). the teacher should explain the goals and objectives that each group faces. a timekeeper is selected (a person who will follow the rules). timekeeper indicates when there are 3 minutes, 2 minutes, 1 minute, 30 seconds left. a panel of judges is appointed. american journal of business management, economics and banking volume 7, dec., 2022 p a g e | 10 www.americanjournal.org 4. the time for each statement is regulated (for example, 5 minutes) and the process of discussion begins, the choice of tactics for conducting debates (if the group is prepared, then mini-debates can begin in 10-15 minutes; then the time for each speaker to speak should be reduced to 2-3 minutes) . in general, the preparation of debates can be carried out within two weeks. form of work in groups "replaceable triplets" the composition of groups (triples) changes during the lesson. "decision tree" the class is divided into several groups with the same number of students. each group discusses the issue, and notes are made on the board (sheet of paper or board). then the groups change places and write their thoughts on the board of the neighbors. "common project" groups receive various tasks that cover the issue from different angles. after the work is completed, reports are prepared and notes are made on the board. from these notes, a general draft is compiled, which is reviewed and supplemented by a group of experts. "synthesis of thoughts" a copy of the previous method with the difference that the students make all the notes on the sheets, which are then passed on to the next group. points that the group does not agree with are underlined on the sheet. experts process the sheets and make a general report, which is then discussed by a full audience of students. "search for information"– the method is used to revive dry and uninteresting material. in this case, there is a team search for information that complements the existing one (lecturer's lecture or homework). subsequently, students answer questions. answers to questions should be found in textbooks or handouts. limited time is given to analyze information and search for answers to questions. заключение: thus, at present, a large number of methods and forms of interactive learning have been developed. but every progressive teacher can come up with his own methods of working with students. most of the listed interactive methods relate to corporate learning technologies, when students come together to complete tasks, master the material and develop communication skills during the discussion and argumentation of their positions. a huge plus of this type of educational activity is that all students of the class are involved in the common work. the difficulty lies in the ability to organize the activity of students, to involve them in this type of work as a permanent one. the methods mentioned in the article can serve as a basis for creating all new forms. the interactive creativity of the teacher and student is limitless, and this is the main advantage of interactive learning. references 1. прохорова м.п., ваганова о.и. участие преподавателей вуза в разработке открытых онлайн-курсов // отечественная и зарубежная педагогика. 2019. т. 1. № 5 (62). с. 90-103. 2. кутепов м.м. дидактические возможности интерактивных электронных образовательных ресурсов // baltichumanitarianjournal. 2020. т. 9. № 3(32). с. 128-130. 3. андриенко о.а. современные образовательные технологии: технология самопрезентации // балканское научно обозрение. 2019. т. 3. № 1 (3). с. 5 4. e.x bozorov. e.j ergashev. oliy ta’lim muassaslarida “rentgen diognostikasi” mavzusini o’qitishda interfaol usullardan foydalanish uslublari. o’zmu xabarlari вестник нууз actanuuz мирзо улуғбек номидаги ўзбекистон миллий университети илмий журнали тошкент – 2022 yil 68-71 betlar american journal of business management, economics and banking volume 7, dec., 2022 p a g e | 11 www.americanjournal.org 5. e.x bozorov. e.j ergashev. yadro texnologiya fanlarini o‘qitishda innovatsiyalar: ijodiy jamoa metodi mutafakkir illmiy jurnali 2-son issn:2181-3310 №1 2may toshkent 2022 y 159-164 betla. 6. вербицкий, а.а. активное обучение в высшей школе: контекстный подход / а.а вербицкий. – м.: просвещение, 2001. – 538 с. 7. газизова, г.м. использование методов интерактивного обучения как фактор успешного овладения студентами профессиональными компетен-циями / г.м. газизова // труды мэли. – 2008. – № 7. – с. 8. иоффе, а.н. активная методика – залог успеха / а.н. иоффе // гражданское образование. материал международного проекта. – спб.: ргпу им. а.и. герцена, 2000. – 382 с. 9. костенко, н.к. оценка уровня физических и эмоциональных нагрузок как негативных факторов для здоровья обучающихся на этапе перехода из средней школы в систему высшего образования: мат. 89-й междунар. научн.-практ. конф. студентов и молодых ученых «теоретические и практические аспекты современной медицины» / н.к. костенко, б.л. бессонов. – симферополь, 2017. – с. 217–219. 10. масалков, и.к. стратегия кейс-стади: методология исследования преподавания: учебник для вузов / и.к. масалков, м.в. семина. – м.: академический проект; альма матер, 2011. – 443 с. 11. ergashev a.j. types of nuclear reactors and methods of teaching their radiation safety on the basis of innovative technologies science and education in karakalpakstan. 2022 №2/2 issn 2181-9203 71-73б 12. пронина, н.в. исследование функционального состояния скелетных мышц методом динамометрии / н.в. пронина // исследование функционального состояния скелетных мышц методом динамометрии: методические указания и задания к лабораторной работе по дисциплине «физика, математика» для студентов медицинских и фармацевтических специальностей. – симферополь, 2016. – 12 с. 13. шодиев н.ш. янги педагогик технологиялар (маърузалар матни). самарқанд, 2010. 14. ўзбекистон республикаси «таълим тўғрисидаги қонун» – тошкент,1997. 15. а.н.ремизов. а.г.максина. а.я. потапенко “медицинская и биологическая физика” 506536 с. 16. в.н. федорова. е.в.фаустов. “медицинская и биологическая физика” 520-571 с. 17. марценюк в.п.. дидух в.д.. ладыкам р.б. баранюк и.а. сверстюк.. сорока и.с. учебник «мидицинская бифизика и медицинская аппаратура» тернополь: укрмедкнтгп. 2008 356 с. 18. кмит я.м. медицинская и биологическая физика: пос. – м.: мир, 2003 136 б https://fayllar.org/va-tamoyillari.html american journal of business management, economics and banking issn (e): 2832-8078 volume 11, | april, 2023 p a g e | 74 www.americanjournal.org importance of innovation factors in sustainable economic development in uzbekistan mamasoliyev khurshidbek saidjon ogli m13-21 group master’s degree student of the department of management, fergana polytechnic institute, fergana, uzbekistan a b s t r a c t k e y w o r d s the article presents the introduction of ict in the economy, the application of innovations and the optimization of the country's economy policy as one of the crucial factors for ensuring sustainable e conomic evolvement. it also considers the provision of sustainable economic growth as the foundation for increasing the competitiveness of the national economy. the terms innovation, economic growth, sustainable economic growth, information technology, modern information technology. introduction among the important primary tasks defined in the socio-economic development program of uzbekistan since 2017, maintaining high rates of economic growth is one of the most important tasks. also, in the project "strategy of actions on five priority areas of development of the republic of uzbekistan in 2017-2021", special attention is paid to further strengthening of macroeconomic stability and maintaining high rates of economic growth. achieving stable economic growth in the country is first of all reflected in the increase in the standard of living and life of citizens, in the increase of jobs and incomes. information and communication technologies (ict) and innovations, including the country's tax policy, occupy a special place among the factors underlying sustainable economic growth. in the discoveries made in the recent past, the intellectual potential of a person was in the main place, while today, the discoveries and innovations in modern science are mainly implemented with the help of information and communication technologies. in order for countries to take a worthy place in the process of international economic integration, the information level of the society in that country is one of the most important issues. the basis of the information society is the implementation of the infrastructure of information and communication technologies. the article used the terms innovation, economic growth, sustainable economic growth, information technology, modern information technology, and information-communication. when we analyze them in economic books, we can find the following definitions. "innovation" means the use of achievements of human intelligence (discoveries, inventions, scientific and engineering projects, etc.) to increase productivity in one or another field of activity. technological, economic, environmental, management, military, political, socio-cultural, legal and other innovations can be specified among them. innovations are innovations introduced in any field of activity. "economic growth" is the development american journal of business management, economics and banking volume 11 april, 2023 p a g e | 75 www.americanjournal.org of the economy, that is, the increase in the production of goods and services that are life benefits [2]. "economic growth" directly refers to the gross domestic productit is expressed in the increase of absolute and per capita and per unit of economic resource expenditure, as well as in the improvement of its quality and composition [3]. the concept of "sustainable economic growth" should represent a state of the national economy in which there are real variable criteria and indicators that can be negative or zero. it should grow continuously at a proportional rate [4]. "information technology" is a set of methods, devices, methods and processes used to collect, store, search, process and distribute information[5]. technology[6]. "information-communication" is a complex that integrates modern information, computer and telecommunication technologies, their implementation systems and tools, designed to organize information-communication products and services for organizations and citizens[7]. there are many indicators of economic growth, including sustainable economic growth. in the article, we mainly present an analysis of the introduction of information and communication technologies and innovations into the economy, as well as their importance in determining the prospects of economic development. in stimulating and furthering economic development, innovative technologies open up enormous opportunities. in this case, the use of innovative technologies increases the level of direct participation of the population in the life of society. in the case of information and communication technologies, it leads to the improvement of the standard of living of the population, an increase in their income, and ultimately to the growth of the country's economy. analysis and results at present, ict national it is known from the experience of foreign countries that it directly participates in the development of the economy and the implementation of socio-economic development programs and leads to a positive result. another important aspect of ict is that with the help of ict, information is collected, processed, stored and transmitted. in the process of international economic integration, it is very important to be the first to obtain the necessary information, to use it effectively, and to quickly deliver the information to those in charge. in developing economies, government organizations and private enterprises are achieving low-cost productivity and productivity gains with the participation of ict. the increase in productivity leads to an increase in the competitiveness of enterprises in these countries, as well as in socio-economic development. due to the increase in labor productivity, enterprises can increase the salaries of their employees. in this case, the increase in salaries of employees without increasing the cost of manufactured goods prevents the inflationary effect of the increase in income, and as a result, income increases. that is, one of the conditions for achieving sustainable economic growth is the need to invest in assets such as ict, which lead to an increase in productivity and productivity in the economy. investment in the field of ict leads to an increase in productivity in the enterprise. another great importance of ict in society is that it facilitates the process of working with information and knowledge. the process of working with the necessary information and knowledge of the economically disadvantaged strata of citizens is carried out using global ict, that is, the internet. in short, ict acts as a catalyst for social development. because the problems that are solved by the implementation of ict in our life today are a clear proof of this. becoming a full member of the global information society is one of the strategic issues for our country. in order to positively solve this issue, shortand medium-term ict development programs are being developed and implemented. currently, the implementation of ict in the activities of state american journal of business management, economics and banking volume 11 april, 2023 p a g e | 76 www.americanjournal.org administration and local authorities, the development of its infrastructure, and the development of the national segment in the internet network are being carried out rapidly. it is the basis of development, it is the basis of our economy. if we close information or hide it, we lose more" [8-12]. in other words, ict is a component of the concept of an information society. one of the most urgent tasks today is to create a comprehensive national ict industry in the country based on the knowledge and skills gained from the practice of developed countries. millions of new jobs will be created in the country due to the establishment of the ict industry, billions of revenues will be generated for the state budget due to production. today, ict has become an integral part of the infrastructure of the world economy. for this reason, developed countries consider ict as one of the main directions of economic development and are on the way to its further development. summarizing all the above-mentioned points, the following expected results of the introduction of information and communication technologies in society can be summarized: it brings openness and clarity to mutual information exchange between the state and society; help build a transparent civil society; increases management efficiency; creates completely new opportunities for monitoring changes in society and economy; improves the management process between state authorities and economic entities; dramatically reduces costs in public administration; application to economic processes when: helps to reduce the cost of products and services; increases the competitiveness of products and services; increases production efficiency and the volume of services; provides an opportunity to establish and develop electronic trade; reduces the financial costs of receiving and sending data; as a result of receiving information in short periods and with good quality, the efficiency of economic activity increases; in social life: helps to form the population as a civil society; creates new opportunities for learning; improves the quality of medical services; increases the possibility of preserving cultural and spiritual heritage; creates facilities for increasing the population's employment and obtaining additional income; helps people to identify natural disasters and changes in advance and prevent them [9-21]. as a result of the implementation of the innovative development strategy of the republic of uzbekistan for 2019-2021, great progress was made in the provision and promotion of innovative and technological development in economic sectors and the social sphere, including agriculture, energy, construction, education, and health care. as a result of this, in comparison with 2015, the ranking of the global innovation index, which is evaluated according to 81 indicators, rose by 36 places in our republic. the amount of annual funds allocated from the state budget to the fields of innovation and science has been increased by 3 times compared to 2018 and reached 1.5 trillion soums. in 2018, there were 6.5 thousand young scientists, and in 2022, their number was 10.8 thousand, that is, it increased by one and a half times. in the last 4 years, the number of special institutions for financing innovative activities (innovation funds, venture organizations, etc.) has increased to 28. delivered to; starting from 2018, the annual international week of innovative ideas "innoweek.uz" is turning into a platform of innovative technologies that brings together foreign innovation and scientific centers, investment funds, technological agencies, technology parks and business incubators towards one goal. at the same time, the level of commercialization of scientific and innovative developments in the real sector of the economy, cooperation between science, education and industry remains relatively low. in particular, by the decrees of the president of the republic of uzbekistan, the strategy of innovative development of the republic of uzbekistan in 2019-2021, the concept of the development of the higher education system of the republic of uzbekistan until 2030, the concept of the development of science american journal of business management, economics and banking volume 11 april, 2023 p a g e | 77 www.americanjournal.org until 2030, the strategy "digital uzbekistan 2030", the public education system of the republic of uzbekistan until 2030 development concept, the strategy of agricultural development of the republic of uzbekistan for 2020-2030 and the development strategy of new uzbekistan for 2022-2026 were approved. laws "on science and scientific activity", "on innovative activity", and "on education" were also adopted. in addition, within the framework of the innovation development strategy in 2019-2021, the amount of funds allocated from the state budget to the field of science has increased by three times, the number of young scientists has increased from 6.5 thousand to 10.8 thousand, and special institutions for financing innovative activities have been established. in conclusion, it can be noted that implementation of the adopted documents will serve the full formation and consistent development of the relevant elements of the innovation ecosystem in our republic until 2026. the impact of innovation growth on our economy can be seen in the underlying economic growth of last year alone. these indicators contributed to the development of the country. innovation has brought people closer together, strengthened and accelerated integration, has shown its importance in every field, innovation is of great importance in the development of economy and entrepreneurship [14-25]. table.1 the main economic indicators of uzbekistan’s gdp indicators with the assist of innovation {in trln sum} table.2 the main economic indicators of uzbekistan’s gdp indicators with the assist of innovation {in %} 888.3 266.4 364.5 551.1 357.6 130.8 197.9 0 200 400 600 800 1000 major economical indisators in trnl sum трн % 5.7 0.5 3.6 5.2 15.9 6.6 19.4 0 5 10 15 20 25 basic economical indicators growth in % american journal of business management, economics and banking volume 11 april, 2023 p a g e | 78 www.americanjournal.org the service sector will grow by 15.9% in 2022, and growth is observed in all sectors. in 2022, financial services grew at the highest rate by 29.3 percent, communication and information services by 25.5 percent, education by 15.3 percent, accommodation and food by 14.7 percent, and healthcare by 11.5 percent. the volume of services rendered in the field of transport increased by 12.4 percent, and air transport services by 6.5 percent. the growth rate in the construction sector is practically unchanged at 6.6% in 2021 compared to 6.8% in 2021. according to the reports of international experts and organizations, the year 2023 will cause serious problems for the world economy and the risk of a global recession against the background of the intensification of geopolitical opposition, the ongoing uncertainty regarding the situation related to the coronavirus. the goal of deep economic reforms, which are consistently implemented in uzbekistan, is to ensure stable economic growth of the country on the basis of innovative development. it is known from world experience that the indicator of innovative development is represented by the share of expenses allocated to scientific research and experimental design development (ittki) in the country's gross domestic product (gdp) [26-30]. the crucial issues and solutions in order to accelerate innovative development in the republic, wide application of innovations and technologies in all sectors of the economy, development of human capital, science and innovation, as a result of the reforms of the last five years, to increase and develop the quality and scope of education in the republic, to ensure the adaptability of the personnel training system to the needs of the economy, scientificnormative legal frameworks aimed at developing effective mechanisms for all-round support and development of innovative activities, creation of favorable conditions for formation and further improvement of innovative potential of the country were developed and fundamentally updated. references 1. keith s. taber., modeling learners and learning in science education: developing representations of concepts, conceptual change to inform teaching and research. springer., uk, 2013, english. 2. olmasov a., vakhobov a. economic theory. textbook. t.: economics and finance, 2014. 3. bekmurodov a.sh., gafurov u.v. uzbekistan is on the way to a new and high stage of modernization of the economy and deepening of reforms. t.: economy, 2008. p. 126. 4. slovar sovremennoy ekonomicheskoy teorii makmillana m., 1997. str. 471. 5. alimov r.kh. and the team of authors. information technology and systems. textbook. t.: "vorisnashriyot", 2011. 227 p. 6. alimov r.kh. and the team of authors. information technology and systems. textbook. t.: "vorisnashriyot", 2011. 230 p. 7. infokommunikatsii v delovom mire: uchebnoe posobie. pod obshch.ed. rayman l.d. m., fiordinfo, 2001. str. 31. 8. aripov a.n., iminov t.k. management issues in the field of information and communication technologies of uzbekistan. monograph. t.: "science and technology", 2005. page 54. 9. yuldashevna, a. b. (2020). characteristics of fruit and vegetable development in the regions. национальная ассоциация ученых, (54-2 (54)), 20-21. 10. https://www.researchgate.net/publication/338037218 https://www.researchgate.net/publication/338037218 american journal of business management, economics and banking volume 11 april, 2023 p a g e | 79 www.americanjournal.org 11. yuldasheva, n., & xamdamjonov, m. (2022). identification, elimination of shortcomings in the quality of goods and its economic problems. science and innovation, 1(5), 385-388. 12. abduvakhidovna, y. n. (2022). classification of innovative strategies of industrial enterprises. international journal of social science & interdisciplinary research issn: 2277-3630 impact factor: 7.429, 11(06), 239-242. 13. yuldasheva, n. (2022). features of the process of forming innovative strategy under conditions of modern realities. academic research in modern science, 1(9), 310-312. 14. abduvakhidovna, y. n. (2022). directions for the effective use of innovative strategies in the management of industrial enterprises. open access repository, 8(6), 125-129. 15. юлдашева, н. (2022). корхоналарда инновацион ривожланиш стратегиясини бошқариш хусусиятлари. экономика и образование, 23(2), 129-135. 16. юлдашева, н. а. (2022). инновационный подходы в управлении бизнесом. in инновации в управлении социально-экономическими системами (icimss-2021) (pp. 296-302). 17. abduvakhidovna, y. n. (2023). factors influencing the implementation of the innovation strategy at industrial enterprises. world bulletin of management and law, 19, 5-11. 18. юлдашева, н. а., & исраилова, м. в. (2022). нетнографические исследования как современный метод управления продуктом. in инновации в управлении социальноэкономическими системами (icimss-2021) (pp. 313-321). 19. djuraeva, d. d., & berdiyeva, z. m. (2016). cultural heritage as a factor of human development (on the example of uzbekistan). ученый xxi века, (5-2 (18)), 23-25. 20. юлдашева, н. а. (2022). иқтисодий фанларни ўқитишда талабалар мустақил ишининг мазмуни ва ўрни. oriental renaissance: innovative, educational, natural and social sciences, 2(special issue 27), 24-29. 21. бердиева, з. м., & мухамадиев, б. т. (2022). безопасность функциональных пищевых продуктов (фпп). безопасность, 95(2). 22. юлдашева, н. а. (2022). научно-теоретические аспекты разработки инновационных стратегий в управлении промышленными предприятиями. бюллетень науки и практики, 8(5), 457-461. 23. yuldasheva, n., & xamdamjonov, m. (2022). mahsulot sifatida nuqsonlarni aniqlash, bartaraf etish va uning iqtisodiy muammolari. science and innovation, 1(a5), 385-388. 24. юлдашева, н. а. (2021). вопросы применения цифровой трансформации. in наука сегодня: задачи и пути их решения (pp. 51-52). 25. yuldashevna, a. b. (2021). the digital economy as a key factor in the formation of a favourable investment climate. researchjet journal of analysis and inventions, 2(12), 1-6. 26. yuldasheva, n. a. (2021). вопросы активного развития цифровой экономики. theoretical & applied science, (5), 375-379. 27. abdullayeva, b. y. (2022). повышение эффективности инновационных процессов на предприятиях текстильной промышленности. nazariy va amaliy tadqiqotlar xalqaro jurnali, 2(4), 107-115. 28. юлдашева, н. а. (2020). инқирозга қарши бошқарувда давлат томонидан тартибга солишнинг асосий йўналишлари. экономика и финансы (узбекистан), (2 (134)), 170-177. 29. yormatov, i. t., yuldasheva, n. a., & toshpulatov, i. a. (2020). issues of electronic trade development in uzbekistan. theoretical & applied science, (12), 211-215. 30. юлдашева, н. а. (2020). инқирозга қарши давлат бошқаруви асослари. global science and innovations 2020: central asia, 1(3), 119. american journal of business management, economics and banking issn (e): 2832-8078 volume 11, | april, 2023 p a g e | 99 www.americanjournal.org financing projects implemented on the basis of public-private partnership khaydarova charos teacher, department “valuation and investments”, tashkent institute of finance, tashkent city, uzbekistan e-mail: khaydarovacharos3@gmail.com a b s t r a c t k e y w o r d s in this article, the main task of public-private partnership is the effective interaction of public and private partners for the stable socio-economic development of uzbekistan, and the main mechanisms for attracting private investments at the expense of attracting public and private partner’s resources to the economy. opinions of foreign and local scientists are given on the term private partnership. also, the article presents the practice of establishing a public-private partnership in the world experience and the analysis of projects financed on the basis of publicprivate partnership in uzbekistan. public-private partnership, financing, investment, cooperation, project, project financing, investment attractiveness, project risk. introduction international experience gathered in recent years shows that one of the main mechanisms for expanding the resource base and mobilizing unused resources for economic development and increasing the efficiency of state (society) property management is public-private partnership (ppp). the public-private partnership mechanism is widely used in most sectors of the economy in all developed countries of the world. great britain, germany, and the united states are leading the publicprivate partnership. public-private partnership projects are also developing in other countries, such projects in the cis countries are developing in the russian federation, kazakhstan, kyrgyzstan and other countries. in the development strategy of the president of the republic of uzbekistan for 2022-2026, “from 2022, on the basis of public-private partnership, the creation of infrastructure such as sports and cultural facilities, creative clubs, employment assistance and training centers, business facilities in the territory of the neighborhood implementation of measures, expansion of public-private partnership, energy, transport, health, education, ecology, communal services, water management and other sectors on the basis of public-private partnership equal to 14 billion us dollars it is planned to attract investment” [1]. investment practice shows that in the most common models of public-private partnership there is a problem of risk distribution between the parties participating in the partnership. because the long-term american journal of business management, economics and banking volume 11 april, 2023 p a g e | 100 www.americanjournal.org period of providing services is determined not by the will of the state, but by the need to return private sector investments. in addition, the diversity of contract forms only legally strengthens the obligations of the parties directly related to the distribution of responsibility and risks. therefore, the issues of effective use of investments on the basis of public-private partnership are important and require indepth research in this field. 2. literature review economist e.r. yescomb believes that in recent years, through public-private partnerships, the purchase and maintenance of public sector infrastructure, transport (roads, bridges, tunnels, railways, ports, airports), social infrastructure (hospitals, schools, prisons, social housing), communal services (water supply, sewage treatment, waste disposal), government offices and other accommodation and other special services (communication networks or defense equipment) are increasingly being financed [2]. e.a. dynin notes that “public-private partnership is a process of combining material and non-material resources of society (state and private sector) on a long-term and mutually beneficial basis to create social benefits or provide social services [3]”. also, s.s. chernov believes that “public-private sector cooperation is a special form of long-term cooperation between the state and business in order to implement socially significant investment projects aimed at the development of transport, energy and social infrastructure [4]”. public-private partnership is a type of cooperative agreement, which means the partnership of two or more representatives of the state and private sector in investment, infrastructure, innovation projects, as well as socio-economic, scientific, as well as programs of state importance. the term “public-private partnership” describes a number of economic relations between public and private enterprises and organizations within the framework of infrastructure and other services. other concepts used in the process of such economic relations include the concepts of private sector participation (private sector participation) and privatization (privatization), but there are certain differences between these concepts [5]. the analysis of existing publications shows the need to approach the understanding of the nature of public-private partnership in a broad and narrow sense. first of all, public-private sector partnership is any kind of mutual cooperation between the state and business. secondly, public-private sector partnership is understood as mutual cooperation between business and the state in the process of implementing strategic, nationally important social projects [6]. according to u.i. djumaniyazov, “public-private partnership is based on the long-term strategic tasks and goals of the state within the framework of current laws, based on the distribution of various economic, political, social, cultural and other risks, risks, and risks that may arise it is the literally mutually beneficial relations with the private sector for the construction of extremely socio-economic and, if necessary, politically important objects for the population, or for the provision of social services [7]”. n.sh. shavkatov believes that “public-private partnership is an institutional and organizational alliance between the state and private business for the implementation of projects and programs of social importance in the fields from scientific research to services [8]”. american journal of business management, economics and banking volume 11 april, 2023 p a g e | 101 www.americanjournal.org 3. research methodology economic research methods such as collecting data on the economic importance of public-private partnership and its increase, analyzing the collected data, studying the practice of world experience, synthesizing, logical thinking and using the infographic method, displaying statistical data in the form of a table were widely used. 4. analysis and discussion of results when talking about the reforms implemented in our country, the topic of state monopoly and privatization has been the cause of many disputes. in social networks, we can observe that the population is dissatisfied with the state monopoly and the resulting inefficiencies in such areas as banking, transport, and automobile industry. in solving these problems, public-private partnership is an effective mechanism tested in the world experience. in the modernization and development of the national economy, the main focus today is on investments in the economy. in addition, as a result of the development of market mechanisms, new economic relations are formed between the state and economic entities, that is, the private sector. one of the manifestations of such economic relations in the practice of developed countries is partnership relations between the state and private sectors. the simplest scheme of government and private business cooperation is as follows: ❖ the state announces that it plans to build or modernize a social infrastructure object (for example, a clinic, road, kindergarten, school, etc.) and invites investors to tender. ❖ the winning private company will finance the project (attract capital), build (or modernize) the facility and manage the facility throughout its life cycle. ❖ at the end of the contract between the state and a private company, according to the terms of the agreement, the object is either transferred to the state or remains in the hands of the private company. the state, in turn, makes monthly unitary payments that include all expenses, loan interest and income of the private partner (figure 1). figure 1. procedure for implementation of public-private partnership projects and its participants [9] american journal of business management, economics and banking volume 11 april, 2023 p a g e | 102 www.americanjournal.org public-private partnership is primarily a combination of financial, technological and management resources of the state and business in the organization of infrastructures and provision of socially important services. in such cooperation, relations are established like cooperation between state and private companies. the public-private partnership mechanism is widely used in most sectors of the economy in all developed countries of the world. public-private partnership is a type of cooperative agreement, which means partnership relations between two or more state and private sector representatives in investment, infrastructure, innovation projects and socio-economic, scientific, as well as programs of state importance. the term “publicprivate sector partnership” describes a number of economic relations between public and private enterprises and organizations within the framework of infrastructure and other services. private sector and public cooperation represents the participation of business entities in the organization and management of production, household services and social infrastructure, as well as in the provision of social services. figure 2. the main directions of projects implemented on the basis of public-private partnership [10] the role of the private sector in cooperation is the effective conduct of business, market relations, efficient organization of management, financial operations, and innovative activities. also, the private sector can also participate in investment activities, depending on the form of the contract. the main project directions in the practice of developed countries, where public-private partnership is implemented, are depicted in the picture above. (figure 2) these project directions have the nature of directly indicating the content and purpose of ppp relations. differentiation of contracts in public and private partnership relations is divided into types based on the nature of the development of a certain industry or sector, as well as types of projects. at the current stage of the development of our country’s economy, the establishment of public and private partnership relations serves to accelerate the development strategy of our country. ppp is a mutual alliance of state agencies and private business, and its purpose is to create and develop projects american journal of business management, economics and banking volume 11 april, 2023 p a g e | 103 www.americanjournal.org of social importance, from strategic sectors of the economy to the provision of services at the national level or in some of its regions. according to the methodology of the world bank, an infrastructure project can be considered as a private-public partnership project only if the private company assumes a part of the operational risks along with the operating costs and related risks. and this does not depend on whether the private company operates the state infrastructure object independently or jointly with the state body through the ownership of the enterprise or in another way. table 1 forms of public and private sector partnership in world practice [11] 1. build-operate-transferbot construction of the project based on the mechanism of mutual agreement, its use during the contract period (without the right of ownership) and transfer to the state at the end of the contract. 2. build-own-operatetransfer-boot construction of the project based on the mechanism of mutual agreement, ownership of it during the term of the contract and transfer to the state at the end of the contract. 3. (build-transfer -operate bto) as soon as the construction of the project is completed, it will be transferred to the state. the private partner provides services to him during the term of the contract, and consumers make continuous payments for the provided services. 4. (build-own-operateboo) construction of the project based on the mechanism of mutual agreement, use of it based on the right of ownership during the contract period, and the right of ownership remains with the private partner at the end of the contract. 5. (build-operate-maintaintransfer-bomt) the life cycle of the project and its maintenance will be carried out by the state. the right of ownership remains with the state. 6. (design-build-ownoperate-transferdboot) design, construction of the object based on the mechanism of mutual agreement, use of it based on the right to own it during the term of the contract, and transfer it to the state at the end of the contract. 7. (design-build-financingoperate-dbfo) it also undertakes to finance the construction and maintenance costs of the facility by the private sector. the state covers costs through payments for services. for example, in the models of the first group under consideration (“management and lease agreements”), the transfer of a part of the operational risks of a private company is usually carried out through the mechanism of contractual obligations. table 2 classification of public-private partnership contracts [11] life cycle contract dbfo (design – build – finance – operate); pfi (private finance initiative) the private partner will carry out the design, construction (reconstruction) and financing of this activity, and will manage the quality standards agreed with the public partner. bol/dbolt/dbol/dbolt design-buildown-lease-buy the private partner designs (builds, reconstructs) the object, acquires the property rights, leases it to the state partner (with or without the right to purchase). operator contract operation and maintenance: management and technical service. the private partner manages the object during the period agreed with the state partner, performs service work, receives income from the provided service, the right to own the object remains with the state partner. american journal of business management, economics and banking volume 11 april, 2023 p a g e | 104 www.americanjournal.org it is especially important to study effective ppp models in the development of the country’s infrastructure of developed countries and to implement them for our country. implementation of projects through these forms of relations can be very beneficial for both the state and the private sector, but their costs must be strictly controlled and contracts fully implemented in order to achieve economic efficiency. public-private partnership (ppp) is a type of agreement in which the public and private sectors enter into long-term cooperative relations for the purpose of public benefit or service. figure 3. investments made in the energy sector in countries of the world on the basis of ppp [12] based on the level of development of countries of the world, investments made in the energy sector on the basis of ppp are higher in low and middle-income countries than in low-middle income countries. the united states occupies a special place in the activities of the developed countries ppp, not only because the country is the leader of world economic development, but also because the ppp is the most widespread in the united states of america. the beginning of the modern stage of the ppp in the usa was associated with the name of the country’s president reagan in the 1980s, and the economic policy of that time was called reaganomics. it includes a number of components, one of which is the privatization of infrastructure (partially or completely). in 2022, 24.0 trillion will be allocated from the state budget to the health sector (including centralized investment costs). soum funds or 3.5 trillion compared to the plan approved in 2021. soums or 17% more funds have been allocated. 178, 6 bln. for projects on construction of student residences on the basis of public-private partnership and orders of state higher education institutions. it is also planned to allocate subsidies in the amount of soums. american journal of business management, economics and banking volume 11 april, 2023 p a g e | 105 www.americanjournal.org table 3 analysis of ppp projects in the republic of uzbekistan [13] in terms of sectors total number of projects total value of projects million us dollars projects with a signed ppp agreement projects on the verge of signing a ppp agreement projects in the tender stage energy 4 474,0 0 1 3 utilities 5 1 676,93 4 0 1 transportation 1 82,8 1 0 0 health care 28 33,09 26 2 0 water management 88 16,79 88 0 0 ecology 29 53,40 14 0 15 education 29 10,69 29 0 0 sports 1 0,60 1 0 0 culture 7 4,63 6 1 0 information technology 1 20,0 1 0 0 agriculture 1 4,72 1 0 0 law enforcement 1 3,0 1 0 0 total 195 2 380,65 172 4 19 in 2019-2022, the public-private partnership development agency, in cooperation with the responsible ministries and agencies of the republic, carried out work on a total of 293 public-private partnership (ppp) projects with a total value of more than 2.68 billion dollars. 5. conclusions and suggestions today, public-private partnership is an innovative mechanism for the implementation and financing of infrastructure projects. although this mechanism was established in our country not long ago, today it has its own regulatory and legal basis and is causing great interest among state organizations and private partners. if we take into account that the project object in the implementation of ppp projects is mainly infrastructure objects, infrastructure is the basic physical or organizational structures, such as buildings, roads, electric power system, which are necessary for the activities of enterprises and society. and it is important to know the access of objects. from the above analysis and from the shortcomings listed below, in the development of the publicprivate partnership sector in our country, if special attention is paid to the strengthening of the legislative base, the holding of tenders, the creation and management of public-private partnership projects, the effectiveness of our projects in the field will be even higher: ➢ we need to strengthen the legislative base in the implementation of the public-private partnership project, for example, the law on the implementation of the public-private partnership project in the field of education has not yet been adopted; ➢ implementation and challenges of concessions due to different approaches to selected concessions across countries; ➢ the difficulty of finding a reliable partner in the implementation of a public-private partnership project; ➢ few or almost no participants (competitors) in conducting tenders for projects; ➢ lack of professionalism and experience of public bodies that can effectively use and manage the american journal of business management, economics and banking volume 11 april, 2023 p a g e | 106 www.americanjournal.org mechanism of public-private partnership in the implementation of infrastructure projects, etc. literatura/reference: 1. decree no. pf-60 of the president of the republic of uzbekistan dated january 28, 2022 “on the development strategy of the new uzbekistan for 2022-2026”. 2. yescomb e.r. public-private partnership: basic principles of financing (public-private partnership principles of policy and finance.) m.: alpina publisher, 2015. 457 p. 3. dynin e.a. business risks in public-private partnership / dynin e. a. // society and economics. 2007. no. 5-6. p.111. 4. chernov s.s., sukhanov i.s. issues of evaluating the effectiveness of the implementation of socially significant projects // business. education. right. bulletin of the volgograd institute of business. 2016. no. 4 (37). pp. 92–97. 5. felsinger k. former staff member of the asian development bank’s (adb) regional and sustainable development department (rsdd), special initiative group (rsod-si) /publicprivate partnership / handbook. 2007. 100p. 6. r.i.nuritbetov, a.s.sultanov “issues of increasing the effectiveness of the financing mechanism in the housing and communal economy based on public-private partnership” // from the conference database, pp. 192-195. 7. u.i. djumaniyazov – corporate on the basis of public-private partnership some theoretical methodological issues of management development – “economics and innovative technologies” scientific electronic journal. no. 3, may-june, 2017, 9-page. 8. n.sh. shavkatov “financial efficiency analysis of public-private partnership projects”. \\ economy and finance 2020, 4 (136) page 2. 9. it was compiled by the author as a result of the research of the literature related to the field of economics and finance. 10. mataev t.m. definition and classification of forms of public-private partnership // russian journal of entrepreneurship. 2014. volume 15. no. 7. p. 51-58. 11. yescomb e.r. public-private partnership: basic principles of financing (public-private partnership principles of policy and finance.) m .: alpina publisher, 2015. 457 p. 12. prepared by the author based on information from the official website of the world bank – https://data.worldbank.org/ 13. as of 22.11.2021, compiled by the author based on the information of the public-private partnership development agency under the ministry of finance – https://www.pppda.uz/5684 . https://data.worldbank.org/ https://www.pppda.uz/5684 american journal of business management, economics and banking issn (e): 2832-8078 volume 12, | may, 2023 p a g e | 138 www.americanjournal.org problems of improving agrocluster enterprises and its management in the development of the fruit and vegetable network in uzbekistan takhirjan ganievich yokubov senior lecturer andijan andijan institute agriculture and agrotechnology egamberdi mominzhon ugli sotvoldiev assistant a b s t r a c t k e y w o r d s providing the population of uzbekistan with food products and ensuring economic growth through the export of fruits and vegetables to the world market is one of the pressing issues of our time. this article reveals the importance of the development of fruit and vegetable growing and viticulture in our country, including in the andijan region, and the features of improving the management system in the activities of enterprises of the fruit and vegetable cluster in this area, and also emphasizes the importance of regulatory documents for the development of the industry and the importance of the ongoing with this work. economy and agricultural sector, integration, fruits and vegetables, food security, exports, investments, cluster, greenhouses, farmers, leasing, lending, financial support. introduction ўзбекистонда аҳоли фаровонлигини доимо ошириб боришда халқимиз турмуш тарзига энг яқин ва тез натижа берадиган йўналиш қишлоқ хўжалигида юқори даромадли интенсив ишлаб чиқаришни ташкил этишдир. бунда мавжуд салоҳиятимизни тўлиқ ишга солишимиз, унга яраша катта даромад олишимиз зарурлигини инобатга олган ҳолда сўнгги йилларда мамлакатимизда мазкур соҳа юқори шиддат билан ислоҳ қилинмоқда. ўзбекистон республикаси президенти ва ҳукумати томонидан соҳани иқтисодиётни трасформациялаш жараёнида мева-сабзавотчиликни ривожлантиришга устувор йўналишлар сифатида катта эътибор қаратилмоқда. зеро, мева-сабзавотчилик маҳсулотларини интенсив технологиялар асосида етиштириш орқали ташқи бозорларда сотиш ҳисобига мамлакат валюта тушумининг сезиларли қисми шаклланаётганлиги ҳам соҳани тубдан ислоҳ қилиш ва жадал ривожлантиришнинг устуворлигидан далолат беради президентимиз ш.м.мирзиёев томонидан боғдорчилик тармоғи ва иссиқхона хўжаликларида бошқарув тизимини яхшилаш, давлат томонидан қўллаб-қувватлашнинг самарали механизмларини жорий этиш, қишлоқ хўжалигида кооперацияни йўлга қўйиш, замонавий american journal of business management, economics and banking volume 12 may, 2023 p a g e | 139 www.americanjournal.org ресурс тежамкор технологиялар асосида юқори сифатли, рақобатбардош ва экспортбоп маҳсулотлар ишлаб чиқариш ҳажмларини ошириш, озиқ-овқат саноатини жадал суръатларда ривожлантириш мақсадида қатор фармон ва қарорлар қабул қилиниб, ишлаб чиқаришга жорий этилмоқда. булар жумласига ўзбекистон республикаси президентининг 2018 йил 29 мартдаги “ўзбекистон республикасида мева-сабзавотчиликни жадал ривожлантиришга доир қўшимча чора-тадбирлар тўғрисида”ги пф-5388 ва 2019 йил 23 октябрдаги “ўзбекистон республикаси қишлоқ хўжалигини ривожлантиришнинг 2020-2030 йилларга мўлжалланган стратегиясини тасдиқлаш тўғрисида”ги пф-5853 сонли фармонлари ҳамда 2018 йил 17 октябрдаги “мева-сабзавот маҳсулотларини ташқи бозорларга чиқариш самарадорлигини оширишга доир қўшимча чоратадбирлар тўғрисида”ги пқ-3978 сонли ва 2019 йил 14 мартдаги “мева-сабзавотчилик соҳасида қишлоқ хўжалиги кооперациясини ривожлантириш чора-тадбирлари тўғрисида”ги пқ-4239 қарорларини келтириш мумкин. бунинг натижасида қишлоқ хўжалиги маҳсулотлари етиштирувчиларнинг кластер ва кооперативларга бириккан ҳолда хомашёни қайта ишлаш натижасида тайёрланган маҳсулотларни дунё бозорларига етказиб бериш даражаси ошмоқда. мисол учун, 2020 йилда 1,5 миллион тонна ёки қиймати 1,1 миллиард долларга тенг бўлган 60 турдан ортиқ мева-сабзавот маҳсулотлари дунёнинг 65 та мамлакатига экспорт қилинди. бунда мева-сабзавотчилик ҳамда томорқа хизмати кластерларининг ўрни биқиёсдир.жаҳон бозорида мева-сабзавот маҳсулотлари савдоси 205 миллиард долларни ташкил этган бир пайтда, бизнинг улушимиз бир фоизга ҳам етмаяпти. шу боис соҳага хорижий инновацион тажрибаларни жорий этиш, ноанъанавий экспортбоп мевасабзавот маҳсулотлари етиштиришни кўпайтириш орқали жорий йилда мева-сабзавот экспортини 2,5 миллиард долларга, 2023 йилга қадар эса бу кўрсаткични 5 миллиард долларга етказиш мўлжалланган эди[12]. республикамизда 2021 йилнинг 9-ойи давомида 1067,1 минг тонна 624,9 миллион ақш доллари миқдорида мева сабзавот маҳсулотлари экспорт қилинган бўлса, 2022 йилнинг шу даврида 1235,8 минг тонна ёки 760,2 миллион ақш доллари миқдорида маҳсулотлар экспортига эришилди , бу ўтган йилнинг шу даврига нисбатан тегишли равишда +15,8 фоизга, +21,7 фоизга ўсди. бунда асосий импорт қабул қилувчи мамлакатлар сифатида россия 379,9 минг тонна 337,2 миллион ақш доллари, қозоғистон 517,4 минг тонна 159,4 миллион ақш доллари, хитой 61,0 минг тонна, 51,9 миллион ақш доллари, покистон 20,7 минг тонна 48,7 миллион ақш доллари миқдорида маҳсулотлар юборишга эришилди. шунингдек қирғизистон, туркия, афғанистон, белорус, эрон, озарбайжон каби мамлакатларга ҳам мева сабзавот маҳсулотлари етказиб берилди[11]. шунинг учун ўзбекистон республикаси президенти ш. мирзиёев томонидан боғдорчилик тармоғи ва иссиқхона хўжаликларида бошқарув тизимини яхшилаш, давлат томонидан қўллабқувватлашнинг самарали механизмларини жорий этиш, қишлоқ хўжалигида кооперацияни йўлга қўйиш, замонавий ресурс тежамкор технологиялар асосида юқори сифатли, рақобатбардош ва экспортбоп маҳсулотлар ишлаб чиқариш ҳажмларини ошириш, озиқ-овқат саноатини жадал суръатларда ривожлантириш мақсадида қатор фармон ва қарорлар қабул қилиниб, ишлаб чиқаришга жорий этилмоқда. дастлаб ўзбекистонда мева-сабзавотчиликни самарали ривожлантиришни таъминлаш, юқори сифатли ва рақобатбардош тайёр маҳсулот ишлаб чиқаришни кенгайтириш, уни йирик хорижий american journal of business management, economics and banking volume 12 may, 2023 p a g e | 140 www.americanjournal.org бозорларга чиқариш мақсадида ўзбекистон республикаси президентининг 2018 йил 29 мартда “ўзбекистон республикасида мева-сабзавотчиликни жадал ривожлантиришга доир қўшимча чора-тадбирлар тўғрисида” пф-5388 сонли фармони билан сурхондарё вилоятида мевасабзавот маҳсулотлари соҳасида қишлоқ хўжалиги ишлаб чиқаришида кластер усулини яратишни қўллаб-қувватлаш бўйича тажриба йўлга қўйилди. шунингдек ўзбекистон республикаси президенти ш. мирзиёевнинг 2020 йил 24 январдаги олий мажлис аъзоларига анъанавий мурожаатномасида таъкидланганидек : "пахта ва ғалла етиштиришда давлат буюртмаси бекор қилинади. келгусида қишлоқ хўжалиги вазирлиги томонидан кўрсатма бериш, ресурсларни тақсимлаш, режа белгилаш кабилардан воз кечилади. аграр соҳанинг бошқа соҳаларига ҳам арзон кредитлар ажратилиши йўлга қўйилади. шундан кейин, жорий йилда 2 миллиард ақш долларига тенг, келгуси 5-7 йилда эса бундан 3-4 баравар кўп мева-сабзавот маҳсулотларини экспорт қилиш режалаштирилмоқда. шу йилнинг ўзида 44 минг га ер майдонда сувни тежайдиган технологиялар жорий этилади"[4] деб таъкидлаб ўтдилар. ўзбекистон республикасининг президентининг 2017 йил 7 февралдаги "ўзбекистон республикасини янада ривожлантириш бўйича ҳаракатлар стратегияси тўғрисида"ги пф-4947сонли фармони, 2019 йил 23 октябрдаги «ўзбекистон республикаси қишлоқ хўжалигини ривожлантиришнинг 2020 2030 йилларга мўлжалланган стратегиясини тасдиқлаш тўғрисида»ги пф-5853-сон фармони, 2019 йил 11 декабрдаги пқ-4549-сонли "мевасабзавотчилик ва узумчилик тармоғини янада ривожлантириш, соҳада қўшилган қиймат занжирини яратишга доир қўшимча чора-тадбирлар тўғрисида"ги қарорини ижросини таъминлаш ҳамда республикада боғдорчилик ва иссиқхона хўжаликларини ҳамда мева-сабзавот кластерларини қўшимча молиявий қўллаб-қувватлаш мақсадида вазирлар маҳкамасининг 2020 йил 19 февралдаги 102-сонли "боғдорчилик ва иссиқхона хўжаликларини ҳамда мева-сабзавот кластерларини қўшимча молиявий қўллаб -қувватлаш чора-тадбирлари тўғрисида"ги қарори, 2021 йил 27 январдаги пқ-4964-сон "фермер, деҳқон хўжаликлари ва томорқа ер эгаларини молиявий қўллаб-қувватлаш бўйича қўшимча чора-тадбирлари тўғрисида"ги қарорлари, вазирлар маҳкамасининг 2021 йил 11 мартдаги 130-сон "қишлоқ хўжалиги маҳсулотлари ишлаб чиқарувчиларини давлат томонидан молиявий қўллаб-қувватлашни ташкил этиш тўғрисида"ги қарорлари ва бошқа соҳага оид бошқа меъёрий-ҳуқуқий ҳужжатларда белгиланган вазифаларни амалга ошириш мазкур соҳани жадал ривожланишига хизмат қилади. ўзбекистон республикаси президентининг 2022 йил 28 январдаги пф-60-сонли фармони билан тасдиқланган "2022 2026 йилларга мўлжалланган янги ўзбекистоннинг тараққиёт стратегияси" да қуйидагилар белгиланди: ➢ қишлоқ хўжалигини илмий асосда интенсив ривожлантириш орқали деҳқон ва фермерлар даромадини камида 2 баравар ошириш, қишлоқ хўжалигининг йиллик ўсишини камида 5 фоизга етказиш. ➢ туманларни аниқ маҳсулот турини етиштиришга ихтисослаштириш. ➢ қишлоқ хўжалигида давлат томонидан қўллаб-қувватлаш кўламини кенгайтириш ва суғурталашнинг янги механизмларини амалга ошириш. ➢ янги ва фойдаланишдан чиққан 464 минг гектар майдонни ўзлаштириш ва кластерларга очиқ танлов асосида ажратиш, 200 минг гектар пахта ва ғалла майдонларини қисқартириш ҳамда аҳолига очиқ танлов асосида узоқ муддатли ижарага бериш. http://lex.uz/docs/4567334 american journal of business management, economics and banking volume 12 may, 2023 p a g e | 141 www.americanjournal.org ➢ экспортбоп маҳсулотлар етиштириш ҳамда мева-сабзавотчиликни ривожлантириш, интенсив боғлар майдонини 3 баравар ва иссиқхоналарни 2 баравар кўпайтириб, экспорт салоҳиятини яна 1 миллиард ақш долларига ошириш"[3] каби вазифалар белгиланди. мамлакатимиз президенти ш. мирзиёевнинг шанхай ҳамкорлик ташкилоти саммитидаги нутқида илгари сурилган ташаббуслардан бири. агросаноат кластерларни ривожлантириш ғояси бўлди. мамлакатларимиз ишбилармон доиралари ўртасида саноат кооперациясини рағбатлантириш дастурини қабул қилиш тарафдори эканлигини таъкидлади. бу инновацион ғоя тезда дунё илмий жамоатчилиги томонидан тан олинди [3]. унда президент ш. мирзиёевнинг бевосита ғояси асосида ўзбекистонда ҳаётга татбиқ этилаётган инновацион пахта тўқимачилик кластери тизимининг ноёблиги, янгилиги, халқнинг ҳаёт сифати ва мамлакат экспорт салоҳиятини оширишдаги стратегик аҳамияти ҳам илмий-назарий, ҳам амалий нуқтаи назардан чуқур таҳлил этиб берилган. мамлакатимизни дунёнинг илғор давлатлари қаторидан жой олишининг йўли бу аграр соҳада, илм-фанда, таълим тизимида ва бошқа соҳаларда кластер тизимларининг жорий этилиши ҳисобланади ўзбекистон республикаси вазирлар маҳкамасининг 2018 йил 21 сентябрдаги №752 сонли "андижон вилоятида мева-сабзавотчиликни кластер усулида ривожлантириш бўйича қўшимча чора-тадбирлар тўғрисида"ги қарорига асосан андижон вилоятида қишлоқ хўжалигини диверсификация қилиш, вилоят туманларининг табиий-иқлим шароитларига мос, серҳосил ва экспортбоп мева-сабзавот экинлари навларини жойлаштириш, ташқи бозор талабига тўлиқ жавоб берадиган маҳсулотларни етиштириш, сақлаш, қайта ишлаш ва сотиш жараёнини тўлиқ қамраб олувчи кластер тизимини кенг жорий этиш, янги иш ўринларини яратиш, мева-сабзавот етиштириш ва қайта ишлаш жараёнидаги иштирокчиларнинг моддий манфаатдорлигини ошириш мақсадида андижон вилоятида «premium agro gold» ва «навигул» масъулияти чекланган жамиятлари ҳамда «обод турмуш орзуси» фермер хўжалиги томонидан мевасабзавот маҳсулотлари етиштириш, сақлаш, қайта ишлаш ва сотишга ихтисослаштирилган намунавий мева-сабзавотчилик кластерларини ташкил этилиб, қуйидаги вазифалар белгиланди: -мева-сабзавот етиштириш бўйича илғор хорижий тажрибаларни ўрганиш асосида улардан ҳудудий шароитларда кенг фойдаланиш ҳамда мева-сабзавотчилик соҳасига кластер тизимини жорий қилишда хорижий мутахассисларни жалб қилиш; -ташқи бозор талабига тўлиқ жавоб берадиган қишлоқ хўжалиги маҳсулотларини етиштириш, истиқболда уларнинг селекцияси ва уруғчилигини мамлакатимизда ўзлаштириш ва ривожлантириш; -серҳосил мева-сабзавот экинларини экиш, маҳсулот етиштириш, сақлаш, қайта ишлаш ва сотиш жараёнини тўлиқ қамраб олувчи тизимни, шунингдек замонавий инновацион, ресурс тежайдиган технологияларни мева-сабзавот маҳсулотлари етиштириш жараёнига жорий қилиш ва фитосанитария қоидаларига риоя қилиш каби вазифалар белгиланган эди. шу нуқтаи назардан ўзбекистон республикаси президенти ва вазирлар маҳкамасинингнинг қарорларини изчил амалга ошириш мақсадида андижон вилоятида ҳам мева-сабзавотчилик кластери корхоналарини ташкил этиш орқали мамлакатимиздаги озиқ -овқат хавфсизлигини таъминлаш ва экспорт салоҳиятини оширишга эришилмоқда. андижон вилоятида 2019 йилда мева-сабзавотчилик агрокластерлари фаолиятини ташкил этиш икки босқичда амалга оширилди. дастлаб булоқбоши, хўжаобод, андижон, асака, жалақудуқ, american journal of business management, economics and banking volume 12 may, 2023 p a g e | 142 www.americanjournal.org олтинкўл ва балиқчи туманларида 22 минг 764 гектар экин майдонларининг 9 минг 469 гектарида, "навигул хк", дх "андижон сабзавотлари", "обод турмуш орзуси", "agro asia cluster", "садаф ниҳоли" каби агрокластерларга биркитилди. иккинчи босқичда 10 минг 484 гектар экин майдонларининг 2 минг 463 гектарида бўстон, марҳамат,улуғнор, шахрихон, қўрғонтепа, избоскан туманларида агрокластерлар ташкил этилди. умуман андижон вилояти бўйича 11 минг 932 гектар ер майдонлари мева-сабзавотчиликка ихтисослашган агрокластерларга бириктирилди. натижада 2020 йилда агрокластер тизимида 62900 тонна мевасабзавотни бирламчи қайта ишлаш, 27200 тонна маҳсулотни музлаткичларда сақлаш имконияти вужудга келди. 2021 йилда режалаштирилган янги лойиҳаларни амалга оширилиши натижасида 71900 тонна маҳсулотни бирламчи қайта ишлаш, 33800 тонна маҳсулотни музлаткичларда сақлаш ва аҳолига йил давомида етказиб бериш имконияти яратилди. вилоятда ташкил этилган мева-сабзавотчиликка ихтисослашган агрокластерларга маҳсулотни етиштириш ва харид қилиш учун 409 426 млн сўм, интенсив боғ ва токзорлар ташкил этиш учун 286 652 млн.сўм, қайта ишлаш ва сақлаш қувватларини ишга тушириш учун 42 197 млн.сўм сармоя талаб этилиб , бу маблағлар ички имкониятлардан ва банк кредитлари ҳисобидан амалга оширилмоқда.[13] бунда лойиҳа ташаббускорларига барпо этилган интенсив боғ ва қурилган иссиқхоналар ўзбекистон республикаси вазирлар маҳкамасининг «оилавий тадбиркорликни қўллабқувватлаш дастурлари доирасида боғдорчилик, узумчилик ва иссиқхона хўжалигини ривожлантириш чора-тадбирлари тўғрисида» 2020 йил 30 январдаги 52-сон қарори билан тасдиқланган интенсив боғ ва токзорлар барпо этиш, иссиқхоналар қуриш ҳамда уларни аҳолига лизинг ва кредит шартлари асосида бериш тартиби тўғрисида низомга мувофиқ лизинг ва кредит шартлари асосида берилмоқда. андижон вилоятида мева-сабзавотчилик кластерлари корхоналарининг шаклланиш кўрсаткичлари, (2022й.)[13] йил лар агрокластер сони жами мевасабзавот майдони , гектар шу жумладан агрокластерга бириктирилга н гектар шундан жами ер майдониг а нисбатан қамраб олиш,%да агрокластер нинг ўзида фермер хўжаликларида сони майдон и,гектар 2019 16 27441 10858 1384 1316 9115 39,5 2022 4 8238 1958 584 212 1733 23,7 жами : 20 35679 12816 1968 1528 10848 35,9 келтирилган жадвал маълумотларидан кўриниб турибдики, андижон вилоятида 2019-2022 йилларда мева-сабзавотчиликка ихтисослашган агрокластерлар сони 20-тага етиб, уларга бириктилган экин майдони 12 816 гектарни, шулардан агрокластерлар балансида бўлган экин майдони 1 968 гектарни ташкил этди. http://lex.uz/docs/4719597 http://lex.uz/docs/4719597#4721969 american journal of business management, economics and banking volume 12 may, 2023 p a g e | 143 www.americanjournal.org андижон вилоятида мева сабзавот ва узум етиштириш кўрсаткичлари[11] т/р кўрсаткичлар ўлчов бирлиги 2017й. 2018й. 2019й. 2020й. 2021й. 1 мева-резаворлар тонна 568 706 606 053 633 364 634 048 657 480 ш.ж.-уруғлик тонна 265 086 308 602 302 356 303 794 х -данакли тонна 227 777 216 586 249 719 229 386 х -ёнғоқ мевали тонна 18 722 28 255 28 975 41 604 х -субтропик тонна 55 380 50 982 46 804 54 079 х -резавор мевалар тонна 1 345 407 1 568 1 916 х 2 сабзавот тонна 1478 128 1570 917 1596891 1 611 054 1 645 197 3 узум тонна 78 849 71 247 77 630 76 817 80 896 келтирилган жадвал маълумотларидан кўриниб турибдики, андижон вилоятида 2017-2021 йилларда мева резаворлар етиштириш 568 706 тоннадан 657 480 тоннага ёки 115,6 фоизга ,сабзавот етиштириш 1478 128 тоннадан 1645 197 тоннага ёки 111,3 фоизга, узум етиштириш 78 849 тоннадан 80 896 тоннага ёки 102,6 фоизга ортди. умуман бугунги кунда агрокластерлар фаолиятини тартибга солиш бўйича ўзбекистон республикаси президенти ва вазирлар маҳкамасининг қарорлари қабул қилинган бўлиб, муайян кластерларни ташкил этиш ва уларга ер ажратиш бўйича меъёрий ҳуқуқий хужжат ҳисобланади. шу бир қаторда амалда фаолият юритаётган агрокластерларнинг таҳлили соҳада қуйидаги тизимли муаммолар мавжудлигини кўрсатмоқда: • агрокластерларни тартибга солувчи ягона норматив-ҳуқуқий ҳужжатни қабул қилиш ва кластерларнинг ҳуқуқий мақоми белгилаш мақсадга мувофиқ деб ҳисоблаймиз; • агрокластерларни ташкил этиш, уларни танлаб олиш мезонлари, шунингдек, уларга ерларни ажратишнинг ягона ва шаффоф механизмларини такомиллаштириш зарурлиги; • ўзбекистонда агрокластерларни шакллантириш тизимини хориж амалиёётидан келиб чиқиб, такомиллаштириш зарурлиги ва аграр тармоқда ахборот-маслаҳат хизматлари тизимининг кенг жорий этиш зарурлиги, соҳанинг ривожланишини мустаҳкамлашга лаёқатли ҳамда малакали мутахассисларни жалб этиш зарурлиги; • агроластер тизимида ўзаро ҳамкорлик муносабатларини ўрнатиш ва эркин шартномавий муносабатларни амалга ошириш, хўжалик юритишда жахон амалиётидаги тажрибалардан фойдаланган ҳолда бошқаришни такомиллаштириш мақсадга мувофиқ деб ҳисоблаймиз. фойдаланилган адабиётлар рўйхати 1. ш.мирзиёев. эркин фаровон, демократик ўзбекистон давлатини биргаликда барпо этамиз т.: ўзбекистон, 2016. 15-б. 2. ўзбекистон республикаси президентининг 2020й. 24 январдаги олий мажлисга мурожаатномаси. https://www.norma.uz/bizning_sharhlar/2020_yilgi_murojaatnoma. 3. ўзбекистон республикаси президентининг 2022 йил 28 январдаги пф-60-сонли фармони билан тасдиқланган 2022 2026 йилларга мўлжалланган " янги ўзбекистоннинг тараққиёт стратегияси".lex/uz https://www.norma.uz/bizning_sharhlar/2020_yilgi_murojaatnoma_prezidentning_maruzasidan_asosiy_tezislar american journal of business management, economics and banking volume 12 may, 2023 p a g e | 144 www.americanjournal.org 4. ўзбекистон республикаси президентининг 2020й. 24 январдаги олий мажлисга мурожаатномаси https://www.norma.uz/bizning_sharhlar/ 5. .ўзбекистон республикаси президентининг 2019 йил 23 октябрдаги пф-5853-сонли фармони билан тасдиқланган "ўзбекистон республикаси қишлоқ хўжалигини ривожлантиришнинг 2020 2030 йилларга мўлжалланган стратегияси" lex/uz 6. ўзбекистон республикаси президентининг 2019 йил 11 декабрдаги пқ-4549-сонли "мева-сабзавотчилик ва узумчилик тармоғини янада ривожлантириш, соҳада қўшилган қиймат занжирини яратишга доир қўшимча чора-тадбирлар тўғрисида"ги қарори.lex/uz. 7. ўзбекистон республикаси президентининг 2022 йил 28 январдаги пф-60-сонли фармони билан "2022 2026 йилларга мўлжалланган янги ўзбекистоннинг тараққиёт стратегияси"lex.uz. 8. саидов м.ҳ, очилов и.с. мева-сабзавотчиликда замонавий кластерларни шакллантириш масалалари, уларнинг моҳияти ва ўзига хос хусусиятлари. ўқув-услубий қўлланма. – тошкент: тдау, 2019. 5бет. 9. м. портер конкуренция / майкл э. портер; пер. с англ. – м.: вильямс, 2006. – 256 с. 10. м. с.юсупов "агросаноат интеграцияси" ўқув қўлланма. т. 2015й. 49-363 б. 11. ўзбекистон республикаси статистика қўмитаси маълумотлари.stat.uz 12. ўзбекистон миллий ахборотлар агентлиги.http://uza.uz/posts/ 13. андижон вилоят қишлоқ хўжалиги бошқармаси маълумотлари асосида муаллиф ишланмаси 14. ўзбекистон республикаси қишлоқ хўжалиги вазирлиги расмий веб-сайти. https://www.agro.uz/agroklasterlar-va-kooperatsiyalar/#1627303540327-5870b9c2-be30. https://www.norma.uz/bizning_sharhlar/2020_yilgi_murojaatnoma_prezidentning_maruzasidan_asosiy_tezislar american journal of business management, economics and banking issn (e): 2832-8078 volume 5, | oct., 2022 p a g e | 12 www.americanjournal.org methodology of using different social forms in foreign language classes iroda jakbarova badriddinʼs daughter namangan state institute of foreign languages english language, +998884669292 a b s t r a c t k e y w o r d s this article discusses the methodology of using different social forms in foreign language classes, in particular, individual work, pair work, small group work, frontal work, team work. forms of social work, individual work, pair work, work in small groups, frontal work, team work, types of individual tasks, tasks for pair work, tasks for small group work, types of tasks for frontal work, writes tasks for team work. songi yillarda chet tillarini o`rganishga qiziqish sezilarli darajada oshdi.bunga davlatimizning mustaqillikdan keyin chet tilini rivojlantirishga qaratilgan farmon, chora va tadbirlari ham sabab bo`lmoqda.bu esa biz chet tili o`quituvchilari oldiga talabalarning chet tiliga qiziqishini oshirish uchun chet tili darslarida turli innovation metodlardan,texnik vositalardan foydalanishni taqoza etmoqda.shunday metodlardan biri bu dars jarayonida rolli o`yinlardan foydalanish -dir. rolli o`yinlar bu real hayotimizdagi turli situasiyalarni chet tili o`rganish jarayonida qo`llashdir.bu metod dars jarayonida til muhitini yaratishga yordam beradi.men dars jarayonida rolli o`yinlardan juda ko`p foydalanaman. dars jarayonida qiyinchiliklar odatda darslar o'quvchilar uchun zerikarli bo'lganligi sababli paydo bo'ladi. o'qituvchilar va talabalar darsni tashkillashtirishda odatdagidek va an'anaviy avtoritar o'qitish bilan mashq qilishda qiyinchiliklarga duch kelmoqdalar. markazlashtirilgan o'quv shaklini (yoki ijtimoiy shaklni) amalga oshirish o'quvchilarning qo'liga muhim vakolatlarni beradi, ularni faollashtiradi va shu sababli ham ko'plab intizomiy qiyinchiliklar yuzaga kelmaydi. davriy nashrning maqsadi — chet tili mashg’ulotlarida turli ijtiomoiy shakllarning usullarini o'rgatish va bunga misollar berishdir. «ijtimoiy shakl o'qituvchining o'quvchilarni o'rganishini yoki talabalarni o'zlarini tashkil qilish usullarini anglashidir. shuning uchun, ma'lum interaktiv yulduz turkumlari bilan tavsiflangan «tashkiliy shakllar» haqida gapirish mumkin». mashg’ulotlardagi ijtimoiy shakllarni ishlatish umuman ikkita yo'nalishda: qo'shimcha, to’ldiruvchi yoki simmetrik bo'lishi mumkin. qo’shimcha, to’ldiruvchi — bunda o'qituvchi sinfda hukmronlik qiladi va xonada talabaning harakatini cheklaydi o'quvchining pozitsiyasi va o'qituvchisi o'rtasidagi nisbiy muvozanat mavjud bo'lgan o'zaro ta'sirlar simmetrik deb american journal of business management, economics and banking volume 5, oct., 2022 p a g e | 13 www.americanjournal.org nomlanadi. adabiyotda keltirilgan ta'limning eng muhim ijtimoiy shakllari quyidagilardir: · − yakka tartibda ishlash, − juft boʼlib ishlash, − kichik guruhda ishlash, − frontal ishlash, − jamoa boʼlib ishlash. yakka tartibda ishlash — bu o'qituvchi tomonidan tayyorlangan alohida bosqich, bu o'quvchining o'z vazifasini bajarishi yoki o'qituvchining vazifasini bajarishi kerak, bu esa sinfdan tashqarida bajarilishi kerak. ushbu ijtimoiy shaklda hech qanday shovqin yo'qligi sababli yakka tartibda ishlash bu ijtimoiy shakldan emasmi degan qonuniy savol berilishi ham mumkin. yakka tartibda ishlash turli yo'llar bilan qilinishi mumkin. misol uchun, agar o'qituvchi harakat qilsa maktab ishlarida talabalar o'rtasida biron-bir shov-shuvni oldini olish uchun. yakka tartibda ishlash o’qituvchi tomonidan tashkillashtiriladi. ushbu ijtimoiy shakl, avvalo, o'qituvchi talabani o'z kasbini (masalan, o'quv cd-rom bilan ishlash) yordamisiz yakka o'zi topshirishni talab qilganida ishlatiladi. bu o'quvchining konsentratsiya va chidamlilik qobiliyatini talab qiladi va o'quvchining o'z ishiga bo'lgan ishonchini kuchaytiradi va unga o'z o'qitish tezligini tanlash imkonini beradi. bunda o'qituvchi ish tartibini qo'yadi, uni nazorat qiladi va oxirida natijalarni ko'rib chiqadi. yakka tartibda ishlashni kamchiligi shundan iboratki. ko'pincha talabalar o'qituvchining aniq maqsadlari tufayli o'z ijodlarida ijodiy rivojlana olmaydi. hamkorlik ishida ikkinchi sherik bilan birgalikda vazifa ishlab chiqiladi. bu erda ikki sherik o'rtasidagi o'zaro munosabatlar davom etadi. ushbu ijtimoiy shakl maktabda turli xil foydalanishga ega. bir tomondan, bu ijtimoiy shakl sherik bilan birgalikda tajriba o'tkazishga yordam beradi va boshqa tomondan, u turli mavzularni birgalikda ko'rib chiqish va keyin ularni katta guruhga taqdim etish imkoniyatini taqdim etadi. juft bo’lib ishlash chet tili darslarida juda qulay iftimoiy shakl hisoblanadi. agar o’quvchi juft bo’ilb ishlasa chet tili darslarida notanish matnni muhokama qilishi, turli dialoglar o’ynashi, lug’at savol javoblarini o’tkaza oladilar. kichik guruhda ishlash — bu vazifalar bir guruh talabalar tomonidan birgalikda ishlab chiqiladigan yoki echiladigan ijtimoiy shakl. guruhlarning shakllanishi, odatda, talabalarning orasida ta'lim jarayoni markazslashib, tobora nosimmetrik bo'ladi. biroq, bu ijtimoiy shakl klassik jamiyatning yuksak talablariga ega va nisbatan ziddiyatli hisoblanadi. shuning uchun ishlashning mumkin bo'lgan maxsus shartlari talab qilinadi. ehtimol, eng katta muammo — talabalarning kommunikativ malakasi. ushbu ijtimoiy shaklda talabalar boshqa g'oyalar, fikrlar va fikrlarni qabul qilishni o'rganishlari va natijalarini rejalashtirishlari kerak. bu o'qituvchi aralashuv va muvozanatni saqlashi kerak bo'lgan keskinlikka olib keladi. kichik guruh ishlashi, o'qituvchiga ushbu jarayonni yaxshilab rejalashtirilishini talab qiladi. mavzular va vazifalar aniq tarzda shakllantiriladi va guruhlarni shakllantiradi. nizolarning oldini olish uchun guruh ishini muayyan usullarga muvofiq boshlash va amalga oshirish tavsiya etiladi. katta guruh mashg'ulotlarida o'zaro muloqot jarayoni nafaqat o'qituvchi va talaba, balki faqat talabalar o'rtasida ham amalga oshiriladi. o'quv dasturi o'qituvchilardan savollar va o'quvchilarning javoblari asosida ishlab chiqilgan. bu ishtirokchilar doimo hamkorlik qilishlari kerakligi ta'siriga ega. savollar o'quvchilar doimiy ravishda bilimdon, umumiy bilim va mantiqiy fikrlashni doimiy ravishda biriktirishi kerakligiga qaratilgan. o’tkazilgan darslar ancha jonli bo'lib, talabalarning ta'limdan qoniqish darajasi yanada to'yintiriladi va o'qituvchining yordami bilan ularning bilimlari noma'lumlardan tortib tobora yoyilib boradi. har bir ijtimoiy shaklning afzalliklari bor, lekin u o'qituvchi qanday va qachon ijtimoiy shaklni boshlaganiga bog'liq. sinfda turli xil ijtimoiy shakllarni maqsadli ishlatish o'quv jarayoniga bir tuzilishni beradi. ijtimoiy shakllardagi o'zgarishlar va o'zaro ta'sirlar shaklidagi o'zgarish o'quvchilarning e'tiborini yanada oshiradi va shuning uchun o'quv natijalarini yaxshilashga olib keladi. american journal of business management, economics and banking volume 5, oct., 2022 p a g e | 14 www.americanjournal.org bundan tashqari, talabalar to'g'ri ijtimoiy shakllarni o'z vaqtida foydalanishga ishonadilar. bu nafaqat muloqot qobiliyatlarini, balki talabalarning ijtimoiy ko'nikmalarini ham rivojlantiradi. shuning uchun o'qituvchi ijtimoiy shakllarni tanlashda muhim rol o'ynaydi foydalangan adabiyotlar 1. g. becker. durchführung von unterricht. in: handlungsorientierte didaktik. teil ii. weinheim und basel: beltz verlag, 1991. 2. аллаярова, р. р. chet tili darslarida turli ijtimoiy shakllardan foyydalanish metodikasi / р. р. аллаярова, рашида 3. гулимматова. — текст : непосредственный // молодой ученый. — 2019. — № 24 (262). — с. 525-527. — url: https://moluch.ru/archive/262/60438/ (дата обращения: 08.10.2022). american journal of business management, economics and banking issn (e): 2832-8078 volume 11, | april, 2023 p a g e | 60 www.americanjournal.org analysis of the development of the world monetary system in the period after the covid -19 pandemic nazaralieva shohsanam ilkhom kizi 2-year master's degree tashkent financial institute e mail : shohsanamnazaralieva @ gmail . com yuldasheva umida scientific adviser phd a b s t r a c t k e y w o r d s the article presents the prospects for the development of the world economy, factors contributing to the transition of the international, regional and national currency systems to a new stage. the basic limitations of the process of development of the global monetary system in post-covid conditions ( covid -19 pandemic) are described. currency system, monetary policy, analysis and forecasts, crisis. introduction the rollout of the covid-19 pandemic in central asia in early 2020, starting in central asia, caused massive social and economic disruption in the region, which at the time was still recovering from the 2008-2009 global financial crisis and 2014-2014 commodity price shocks. 2015 years. economic performance in the aftermath of these shocks showed that the economic and cyclical growth trajectories that characterized most countries in the region before the pandemic began to recede: slowing trend gdp growth, slowing productivity growth, worsening inequality, and slowing convergence with oecd countries and the eu (oecd , 2020). the reduction in the growth potential of mineral resources, especially hydrocarbon production, has also affected countries that are not large exporters of fuels and metals, such as kyrgyzstan and tajikistan. for years they have exported surplus labor and received large remittances in return. under the new conditions, their economic well-being and stability have become highly dependent on the state of the labor market in their richer neighbors, especially in russia and, to some extent, in kazakhstan. thus, when the covid-19 pandemic hit the region, the countries of central asia were already trying to regain momentum and lay the foundations for new growth patterns. first through trade routes, and then due to the emergence of the virus itself. thus, the countries of central asia were particularly vulnerable to the pandemic and its shocks due to their underlying structural weaknesses. containment measures in most countries have meant closing businesses, restricting movement and temporarily closing borders. however, the impact on the regional economy has been particularly strong due to trade disruptions, weak global demand for energy and commodities, and travel restrictions that have american journal of business management, economics and banking volume 11 april, 2023 p a g e | 61 www.americanjournal.org played a major role in regional growth. the situation is complicated by the fact that its recovery largely depends on factors beyond the control of regional governments. central asia may be geographically remote, but its economic growth is closely linked to demand from many external demand centers around the world (figure 1). fig.1. real gdp growth in central asia and key regions1 so when the financial crisis of 2008 rocked the global financial system, the authorities took drastic steps to stabilize the financial system. in the us, the epicenter of the crisis, liquidity was boosted significantly by massive quantitative easing and currency swaps between central banks, in addition to government bailouts of crisis-hit banks. the legitimacy of the international monetary system has been strengthened by expanding the decision-making process from the g7 to the g20. the next step, of course, was regulatory reform to prevent future crises. to this end, more powers have been delegated to the financial stability board (fsb), the international body that defines and recommends strong regulatory and supervisory measures for the financial sector. for example, the fsb is pushing for higher capital and liquidity requirements for banks and limiting overall leverage ratios. central banks around the world have become the first line of defense, taking steps to keep the global financial system and global economy stable. first, they have liberalized their monetary policy significantly, cutting interest rates to record lows in advanced economies. half of emerging market and low-income central banks have also cut their interest rates. the impact of lower interest rates will be reinforced by central bank advice on the future monetary policy trajectory and an expansion of asset purchase programs. second, central banks have provided additional liquidity to the financial system, for example through open market operations. third, a number of central banks have agreed to provide us dollar liquidity through swap-based credit lines. finally, central banks have revived the programs used during the global financial crisis, and also launched a series of new large-scale programs, including the purchase of risky assets such as corporate bonds. by entering these markets as a “buyer of last resort” and helping limit upward pressure on the cost of credit, central banks help households and businesses maintain access to affordable credit (figure 2). to date, central banks have announced plans to provide at least $6 trillion in liquidity, 1world bank, 2021 american journal of business management, economics and banking volume 11 april, 2023 p a g e | 62 www.americanjournal.org including loans and asset purchases, and have indicated their intention to take more extensive action if circumstances warrant. fig.2. unprecedented portfolio outflows in both size and speed (cumulative total portfolio flows of non-residents as a percentage of gdp)2 investor sentiment has stabilized in recent weeks as a result of these measures to contain the postpandemic downturn. tensions in some markets have eased somewhat, and risk asset prices have rebounded from the recent decline. however, investor sentiment remains fragile and the global financial environment remains much tighter than at the beginning of the year. however, a number of important reforms, such as the fsb's attempt to extend supervision to non-bank financial intermediaries, are thwarted by opposition from the financial community. in addition, in the us, the strict regulatory regime that was put in place after the crisis has since been eased. meanwhile, the massive monetary easing that supported the global economy has created new risks. long-term ultra-low interest rates encouraged short-term speculation without boosting long-term productivity. between 2000 and 2020, total asset values have tripled and global financial assets and liabilities have doubled in value compared to real assets, according to the mckinsey global institute. at the same time, the financial sector and wealth ownership are becoming increasingly concentrated. today, a new series of shocks (pandemics, rising inflation and interest rates, the situation in ukraine) threaten to trigger new shocks. the intergovernmental group of 24 on international monetary affairs and development has identified developing countries' debt-servicing difficulties, rising inequality, rising inflation and heightened risks to financial stability as pressing issues. attempts to address these pressing issues have been mostly semi-serious. for example, in august last year, the imf approved a $650 billion general special drawing right (sdr: fund's reserve assets). this greatly expanded the resources of the imf, while the demand for funds increased sharply. the us dollar-based system undoubtedly worked well during the largely peaceful post-war period and during the tense cold war era, promoting globalization, trade, finance, and overall economic growth. however, it was not designed to address the complex challenges of climate change, pandemics, rapid technological change, rising inequality and long-term demographic change. 2bloomberg finance l.p.; epfr global; haver analytics; institute of international finance; and imf staff calculations american journal of business management, economics and banking volume 11 april, 2023 p a g e | 63 www.americanjournal.org the world was promised a neutral international monetary system, guaranteed by a stable reserve currency issued by the world's hegemonic states. however, when the sanctions turned the us dollar into a weapon, it became clear that the current system was far from neutral. moreover, the us is no longer the world's hegemonic power. now the world order seems destined to split into two blocs, each with its own security structures, production chains, technologies and financial systems. in any case, if the currency of any one country begins to function as a global currency, there will be at least six types of instability: environmental, economic, social, financial, political and ideological. to create a more stable international monetary system, a transition to a truly global currency is needed: the sdr is the most obvious candidate, endorsed by the 2011 palais royal initiative. however, the united states, which has the most influence on the imf, will not agree to the transformation of the imf into a quasi-central bank with supranational currency issuing powers, as this would undermine the "exorbitant privileges" of the united states. even if there is no national currency to replace the dollar in the foreseeable future, ways to reduce the dominance of the dollar as a means of payment and savings include, firstly, the creation and expansion of digital currencies and, secondly, non-dollar payment systems (replacing fedwire, swift , euroclear , etc.). american journal of business management, economics and banking issn (e): 2832-8078 volume 8, | jan., 2023 p a g e | 96 www.americanjournal.org “trends of innovative development in the republic of uzbekistan” yuzbaeva makhfuza zakirjanovna, senior teacher mukumova nargis nuriddinovna, senior teacher charshanbieva bakhtiniso ural qizi. magistrant samarkand state university of architecture and construction samarkand, uzbekistan a b s t r a c t k e y w o r d s this article examines the role of innovation in the economic development of the country. studied legal acts aimed at the development of domestic innovations. innovation, innovative development, science, innovative products. introduction in the modern economy, the role of innovation is increasing. this is due to the fact that in a market economy, innovations are a weapon of competition, since innovation leads to a decrease in costs, to a decrease in prices, to an increase in profits, to the creation of new needs, to an inflow of money, to an increase in the image (rating) of a manufacturer of new products, to the opening and capture of new markets, including external. as you know, innovation is the result of creative and investment activities aimed at the development, manufacture and distribution of new types of goods, services and technologies, organizational forms at the firm level. the purpose of innovation is to increase the competitiveness of the company, goods and services and thereby increase the profit of the company. the practice of economically developed countries shows that sustainable economic growth in the context of global economic competition is due to a high level of implementation of new technologies and developments in production. according to various estimates, from 70 to 100% of production growth in these countries is today provided through the use of innovations [5]. note that in economically developed countries, the development of innovative activities is stimulated by the government by creating the necessary economic, financial, organizational and regulatory conditions. as the experience of using the resources of scientific and technical information, innovation policy shows. if, on average, the cost of basic research per unit, then the cost of applied research and development works 10 times higher. the president of the republic of uzbekistan shavkat mirziyoyev, speaking with a message to the parliament of the country, noted that “today we are moving to the path of innovative development american journal of business management, economics and banking volume 8, jan., 2023 p a g e | 97 www.americanjournal.org aimed at fundamentally improving all spheres of life of the state and society… innovation means the future. if we start building our great future today, we must do it, first of all, on the basis of innovative ideas, an innovative approach.1 world experience convincingly proves that innovative technologies have become the most important means and condition for the development of modern production and the economic potential of the state. they combine the advanced achievements of science, the possibility of modernizing production, mastering the production of new types of products, its mass distribution and market sales. main part such scientists as f.kotler, j.schumpeter, p.drucker, g.mensch, m.porter, t.kuhn were engaged in the study of innovative development as a scientific research. among the russian researchers in this area, one can single out such scientists as a.g. gryaznova, l.i. agalkina, a.a. dynkina, v.v. kulikova, i.n. myslyaeva. our domestic scientists olimjonov a.u., voronin s. gulyamov s.s., abdullaev a.m. are also dealing with issues related to the features of the innovative development of the economy.2 today, most countries of the world set themselves the task of transitioning to an innovative economy based on knowledge, in which the creation and use of the results of scientific and technical activities are the main conditions for sustainable economic growth. therefore, in sovereign uzbekistan, since the first days of independence, much attention has been paid to the development of domestic science, leading scientific schools and innovative research. these processes are regulated at the legislative level, which can be seen in a number of laws and decrees of the president of the republic of uzbekistan, and relevant government decrees adopted in the field of innovative development. after achieving independence, one of the first regulatory documents in this area are the decree of the president of the republic of uzbekistan "on state support for science and the development of innovation" dated july 8, 1992 and the resolution of the cabinet of ministers "on measures for state support for the development of science and innovation" dated 21 july 1992, which created the basis for stimulating the country's innovative development. in accordance with the decree of the president of uzbekistan "on measures to improve the coordination and management of the development of science and technology" dated august 7, 2006, reforms in the field of management and financing of domestic science, focusing its efforts on priority areas for the country were continued. thus, the decree of the president of the republic of uzbekistan “on additional measures to stimulate the introduction of innovative projects and technologies into production” dated july 15, 2008, was of great importance for the development of science and innovation, in accordance with which structural reforms were carried out in the system research management. [3] the gradual development of the science management system made it possible to improve the mechanism for promoting research: from fundamental and applied developments to innovative work aimed at their practical application. annual republican fairs of innovative ideas, technologies and projects have become one of the important tools for the implementation, as well as commercialization of research results, ensuring a closer connection between science and production, manufacturers of 1 message of the president of the republic of uzbekistan to the oliy majlis of december 22, 2017. 2 mukumova n. n., abdukhalikov zh.a. “peculiarities of innovative development of uzbekistan” . problems of architecture and construction (scientific and technical magazine), 2022, № 1(part 2), p.122-124 american journal of business management, economics and banking volume 8, jan., 2023 p a g e | 98 www.americanjournal.org innovative products and its consumers. in the recent years, more than 4,000 innovative ideas, developments and technologies have been demonstrated at the fairs. more than 3 thousand contracts were signed with a total value of more than 110 billion soums. as a result, more than 1.0 trillion rubles worth of new products were produced. soums. particular attention is paid to the creation of new research and innovation centers. so. for example, over the past 5 years, a number of scientific innovative institutions of a new type have been created in uzbekistan: the interdepartmental center for genomics and informatics, the international institute of solar energy with the participation of the asian development bank, the educational and scientific center of high technologies, created jointly with the university of cambridge, the uzbek-japanese youth innovation center at the tashkent state technical university named after islam karimov. in order to train personnel for the innovative economy, a number of branches of leading universities in our country have been created and are actively operating. results and discussion in order to accelerate the development of the country based on modern achievements of world science, innovative ideas, developments and technologies, as well as the consistent implementation of the tasks identified by the action strategy in five priority areas of development of the republic of uzbekistan in 2017 2021, the strategy for innovative development of the republic of uzbekistan for 2019 was approved 2021 years. [2] the main objectives of the strategy to achieve the main goal: 1. entry of the republic of uzbekistan by 2030 into the 50 leading countries of the world according to the rating of the global innovation index; 2. improving the quality and coverage of education at all levels, developing the system of continuous education, ensuring the flexibility of the training system, based on the needs of the economy; 3.strengthening the scientific potential and efficiency of scientific research and development, creating effective mechanisms for integrating education, science and entrepreneurship for the wide implementation of the results of research, development and technological work; 4. increasing the investment of public and private funds in innovation, research, development and technological work, the introduction of modern and efficient forms of financing activities in these areas; 6. ensuring the protection of property rights, creating competitive markets and equal conditions for doing business, developing public-private partnerships; 7. creation of a sustainable socio-economic infrastructure. as a result of the implementation of the strategy for innovative development of the republic of uzbekistan for 2019-2021, great success has been achieved in ensuring and stimulating innovative and technological progress in the sectors of the economy and the social sphere, including agriculture, energy, construction, education, healthcare. in particular: the republic has risen by 36 positions compared to 2015 in the ranking of the global innovation index, which is assessed by 81 indicators; the volume of annual funds allocated from the state budget for innovation and scientific spheres increased by 3 times compared to 2018 and reached 1.5 trillion soums; if in 2018 the number of young scientists was 6.5 thousand, then this figure in 2022 reached 10.8 thousand people, that is, an increase of one and a half times is ensured; american journal of business management, economics and banking volume 8, jan., 2023 p a g e | 99 www.americanjournal.org over the past four years, the number of specialized institutions for financing innovative activities (innovation funds, venture organizations and others) has been increased to 28 units; held annually since 2018, the international week of innovative ideas – innoweek.uz is turning into an innovative technology platform that brings together foreign scientific and innovation centers, investment funds, technology agencies, technology parks and business incubators on the way to one goal. at the same time, the degree of commercialization of scientific and innovative developments, the level of cooperation between science, education and industry in the real sector of the economy remain relatively low. summing up the reasoning, it is possible to interpret innovative development region as a socio-economic process, which is based on the formation of a regional innovation system capable of increasing innovative potential of the region and its implementation through the creation of innovative goods and services. the innovative development of the region is based on the following principles: – innovative development of the region is carried out in the conditions of the regional innovation environment; – the process of innovative development of the region is formalized by building regional innovation system; the basis of the innovative development of the region is the ability for innovative thinking and perception of both the individual and the whole society; the effectiveness of the innovative development of the region directly depends on regional innovation culture, i.e. an extended system of motivation innovative activity; the state innovation policy has a controlling effect on the innovative development of the region; the ability of the region to innovative development is characterized by the level of regional innovation potential. according to these principles, it is possible to build an organizational and economic model of the innovative development of the region, taking into account the peculiarities territorial and economic interests, the specifics and level of development of the region, the ratio of technological structures of the economy, in order to increase the competitiveness of the economy of the region as a whole. thus, the successful implementation of measures in the field of innovation is possible only on the basis of integration of efforts and ensuring the joint activities of the state, economic sectors, large enterprises, as well as scientists and university employees. by solving these urgent problems, a competitive innovation environment and scientific and production integration will be formed in the country with the mutual interest of the participants in the innovation process manufacturers, employees of innovative structures and scientists. references 1. message of the president of the republic of uzbekistan to the oliy majlis of december 22, 2017. 2.decree of the president of the republic of uzbekistan "on approval of the strategy for innovative development of the republic of uzbekistan for 2019 2021" dated september 21, 2018 no. 5544 3. decree of the president of the republic of uzbekistan "on state support of science and development of innovation activity" dated july 8, 1992 american journal of business management, economics and banking volume 8, jan., 2023 p a g e | 100 www.americanjournal.org 4. decree of the president of the republic of uzbekistan “on additional measures to improve the mechanisms for introducing innovations in industries and sectors of the economy” dated 07.05.2018, pp-3698 5. salikhov sh. in uzbekistan, an effective mechanism for introducing scientific developments into the real sector of the economy is being developed. electronic resource: http://uzscience.uz/ru/linkpages/view/id/2. 6. mukumova n. n., abdukhalikov zh.a. “peculiarities of innovative development of uzbekistan” . problems of architecture and construction (scientific and technical magazine), 2022, № 1(part 2), p.122-124 7.http://uza.uz/ru/politics/shavkat-mirziyeev-formirovanie-u-nashego-naroda-innovatsionn-02-122017. 8. https://mfa.uz/ru/?voice=y american journal of business management, economics and banking issn (e): 2832-8078 volume 14, | july, 2023 p a g e | 67 www.americanjournal.org human capital reporting and market capitalization of pharmaceutical firms in nigeria friday baridoo, leyira c. micah fineface n. akani department of accounting, faculty of management sciences, university of porthacourt email: fridaybaridoo@yahoo.com: leyira.micah@uniport.edu.ng phone: 08034441215, 08033542244 a b s t r a c t k e y w o r d s this study examined the relationship between human capital reporting and stock market performance of quoted pharmaceutical companies in nigeria for a period of 10 years (2012-2021). purposive sampling technique was used to collect secondary data for the study from annual reports and accounts of seven (7) quoted pharmaceutical companies in the nigerian exchange group (ngx). ordinary least square and multiple linear regression statistical tools were used to analyze the data with the aid of e-view version 10. the proxies for the independent variable; human capital reporting are; reporting salaries and wages of employees, reporting retirement benefit cost, reporting other employee cost, while market capitalization for the dependent variable stock market performance. the stationarity test shows that the variables are stationary at first difference. the co-integration test proved the presence of a long run relationship. the granger causality test proved no causality between the variables and in testing the hypotheses the independent variables; reporting salaries and wages of employees, reporting retirement benefit cost and reporting other employee cost, were statistically significant at 5% level of significance. the study revealed that human capital reporting have positive and statistically significant relationship with the dependent variables; market capitalization (eps), the study therefore recommends that adequate reporting and suitable remuneration/ compensation plans should be devised to encourage the acquisition, motivation and retention of valuable, unique, inimitable and well organized human assets who have the greatest potential to drive the performance of pharmaceutical firms in the stock market. human capital reporting. market capitalization. pharmaceutical. american journal of business management, economics and banking volume 14 july, 2023 p a g e | 68 www.americanjournal.org introduction human resources are viewed as vital assets of an organization considering their significance in contributing to organizational performance, market competitiveness and long-term sustainability. in the increasingly globalized human society, there is increased competition among firms and this accentuates the need for firms to strategically develop lasting competitive advantage. this is further re-affirmed by the fact that global economies are gradually moving from being industry based to knowledge based and this shift to a knowledge based economy has elevated human resources to an elevated plain since humans are the subject for knowledge creation and advancement (collinge & staines, 2009). human resource entails an individual who possesses skills, talents, knowledge, time, and knowledge with which he adds value to an organization (osibanjo & adeniji, 2012). the importance of human resources emphasizes the increased popularization of human resource management in several organizations. the organizational acts that are targeted towards providing for and coordinating the human resources of a firm is what human resource management entails (bakator, petrovic, boric, & dalic, 2019). the pertinence of human resource management has become essential to effectively harness the human resource of a firm and this is guided by four major models: encouraging employees to demonstrate a high level of commitment to assigned organizational tasks, ensuring that only quality employees that could offer quality services are employed to enhance the production of quality goods and services, ensuring employee flexibility to effectively embrace organizational changes, and integrating organizational goals into the key policies of a firm to enhance its perceptibility among employees (osibanjo & adeniji, 2012). the objective of this paper is to determine the relationship between human capital reporting and market capitalization of pharmaceutical firms in nigeria. theoretical framework the fact that companies do not disclose all information about their human capital show that insider information probably exist which means there is a change that the nigeria exchange group is not completely efficient. this is in line with the adaptive market hypothesis which suggests that humans are not completely rational in their behavior and do not always choose the most optimal investment decisions, which changes the conditions on the market. if the market conditions on the nigeria exchange group (ngx) points at information asymmetry and the adaptive market hypothesis, it means that it is possible to identify and find empirically evidence for a pattern that says that prices on stock are partly affected by the human capital in the company, which makes it possible for rational investors to gain abnormal return and outperform the market, for instance by utilizing such pattern as an investment strategy. from the shareholder perspective, voluntary human resource disclosures are based on the agency and signaling theories. agency theory the agency theory of corporate governance was put forward by alchian and demsetz (1972) and jensen and meckling (1976). they argued that firms can be regarded as a nexus for a set of contracting relationships among individuals, whereas classical economics regards firms as single-product entities with the purpose of maximizing profit. learmount (2004) suggests that firms can be explained as contracts that are repeatedly negotiated by different individuals wishing to maximize their own profit. https://www.sciencedirect.com/topics/economics-econometrics-and-finance/corporate-governance american journal of business management, economics and banking volume 14 july, 2023 p a g e | 69 www.americanjournal.org agency theory explains the behaviour of a firm from the perspectives of various contracts between different parties. shareholders who contribute funds for a firm to operate are not regarded as the owners of the firms; they are the risk takers of the firm. signaling theory signaling theory explains how signals management success or failure is communicated to the owner. signal theory related to information asymmetry. the positive thing in signaling theory is where companies that provide good information will set them apart with companies that do not have “good news” by informing the market about their condition, a signal of good future performance the future provided by companies whose past financial performance is not good will not be trusted by the market (wolk and tearney in dwiyanti, 2010). signaling theory is one of the pillar theories in understanding financial management. in general, the signal is interpreted as a signal made by the company (manager) to outside parties (investors). these signals can take the form of various forms, both those that can be directly observed, or which must be studied more deeply to be able to find out. regardless of the form or type of signals issued, they are all intended to imply something in the hope that the market or external parties will make a change in the valuation of the company. human capital accounting human capital or human resources accounting (hra) was introduced in the accounting literature in the 1960s (flamholtz, 1985), though support for the idea of accounting for human resource values can be found before this period (sackmann, flamholtz & bullen, 1989; grojer & johanson, 1996). hermanson (1964) published his pioneer work concerning the valuation of human assets, and the term “human resource accounting” was used for the first time by brummet, flamholtz and pyle in 1968. from this period, numerous articles have been published in this area. the american accounting association’s committee (1973) on human resource accounting defined hra as “the process of identifying and measuring data about human resources and communicating this information to interested parties”. it provides information about human resource costs and values, serves to facilitate decision-making, and motivates decision-makers to adopt a human resource perspective (sackmann et al.,1989). grojer and johanson (1996) express the management orientation of hra even more clearly in the assertion that hra concerns the management of human resources. market capitalization and ic disclosure research on the influence of disclosure and corporate value has received considerable attention among academia and some notable practitioners in recent times. the signaling theory explains the relationship since it assumed the information contents of ic would change the opinion of the market participants regarding the present as well as the future performance of the business organizations (gamerschlag, 2013; ousama, fatima, & hafiz, 2011; sang & taylor, 2014; vafaei, taylor, & ahmed, 2011). recently, sang and taylor (2014) examined ic value relevance and its components in the share price of 160 companies listed in the australian capital market within five years. data collected from the sampled firm was analyzed using fixed-effects (fes) panel regression analysis. the study finds that ic (structural capital and human) and the sampled companies' share prices are significantly related. also, gamerschlag (2013) investigates the impact of human capital disclosure on the corporate value of the american journal of business management, economics and banking volume 14 july, 2023 p a g e | 70 www.americanjournal.org 130 largest quoted german companies from 2005 to 2009 using content analysis. the study utilizes a disclosure index to estimate hcd. it employs share price and equity return as proxies for market value. also, it introduces year and industry dummies as control variables. the study surrogates hcd by four items, which include: hcrtot refers to the amount of human capital disclosed, hcrqc refers to the quantity of "qualification/competence" information disclosed, hcrmc refers to the quantity of "motivation/commitment" information disclosed, while hcrps refers to the quantity of "personnel" issues (the number of keywords available in the report analyzed) disclosure. hypotheses development hermanson et al., (1992), argue that the present accounting systems have failed to recognize humans as assets with the resultant effect of workforce downsizing with the main objective of increasing shortterm profits which may be dangerous in the long run and for the general economic welfare of organizations. despite the uncertainty in the professional and academic mainstream, human capital accounting still occupies a place of accounting thought (thompson, 1999) and therefore there is the need to broaden the scope of existing knowledge in this area. human capital is now an important factor for a national economic growth in the modern economy. intellectual capital assets has become an important resource for performance due to change from manufacturing-based economy to a knowledge-based economy (firer and williams, 2003; orens et al., 2009). the stock market is an example of knowledge-based enterprise or sector. because financial statements exclude valuable assets there has been an increasing gap between market value and book value in companies (chen et al., 2005). according to chen et al., (2005), market-tobook values in us companies has increased from slightly above 1 to over 5 between the years 1977 to 2001. this gap is widening in the pharmaceutical companies in nigeria. more than 90% of corporate market value is missing in financial statements. from the foregoing, the following hypotheses were formulated. ho1: there is no significant relationship between reporting of salaries and wages and market capitalization of pharmaceutical firms in nigeria ho2: there is no significant relationship between reporting of retirement benefit cost and market capitalization of pharmaceutical firms in nigeria. ho3: there is no significant relationship between reporting of other employees cost and market capitalization of pharmaceutical firms in nigeria. methodology to investigate human capital reporting and its impact on the market value of the company, a purposive sampling method were employed to collect data from seven (7) pharmaceutical companies listed on the nigeria exchange group (ngx). (independent) variables examined were salaries and wages, retirement benefit cost, other employees cost and its relationship to the (dependent) variable, market capitalization of the company. annual reports and all required data for seven companies in the nigeria exchange group were utilized from 2012 2021. this work used the ordinary least square, multiple regression analysis on e-view 10 to determine the relationship between the independent variables and the dependent variables. american journal of business management, economics and banking volume 14 july, 2023 p a g e | 71 www.americanjournal.org model specification using dependent variables; market capitalization and three independent variables; reporting salaries and wages of employees, reporting retirement benefit cost, reporting other employee cost, a model was formulated thus; model specification showing the functional relationship is expressed as follows: eps= ʃ (rswe, rrbc, roec)……………………………...1 expanding the functional relationship in mathematical terms: eps = ßo + ß1rswe + ß2rrbc+ ß3roec ………………2 adding error terms to the econometric form: eps = ßo + ß1rswe + ß2rrbc+ ß3roec + µ……………3 where: eps = earnings per share rswe = reporting salaries and wages of employees rrbc = reporting retirement benefit cost roec= reporting other employees cost β0 = intercept β1-3 = coefficient of the independent variables = error term results and discussions regression test ordinary least square was employed to measure the relationship between human capital reporting and stock market performance of quoted pharmaceutical companies in nigeria. the results obtained are presented in the tables below. table 1: eps = ßo + ß1rswe + ß2rrbc+ ß3roec + µ dependent variable: eps method: least squares date: 04/29/23 time: 21:53 sample: 1 70 included observations: 67 variable coefficient std. error t-statistic prob. rswe 48.700008 69.900008 0.695793 0.0051 rrbc 13.500007 40.800008 3.299422 0.0038 roec 30.000008 27.100008 1.126045 0.0075 r-squared 0.327216 mean dependent var 8.558636 adjusted r-squared 0.466923 s.d. dependent var 5.081559 s.e. of regression 6.154610 akaike info criterion 6.598404 sum squared resid 719.7053 schwarz criterion 6.747182 log likelihood -69.58244 hannan-quinn criter. 6.633451 durbin-watson stat 1.226672  american journal of business management, economics and banking volume 14 july, 2023 p a g e | 72 www.americanjournal.org source: extracts from e-view print out version 10 and author’s compilation ß coefficient the result shows that the coefficient of rswe, rrbc and roec all have a positive relationship with eps to the extent that a percentage increase or a unit change in rswe, rrbc, roec, rta and rtl will result to a 49%, 14%, 30%, increase in eps of the seven quoted pharmaceutical companies in nigeria for the period under investigation. coefficient of determination (r2) this shows the value of changes in the dependent variables attributable to changes in the explanatory variables. r2 is the ratio that explains the variation in the model. from the result, 33% and 47% of the total variable of eps can be explained by the independent variables; rswe, rrbc and roec in a multiple relationship. the remaining the 67 and 53 of the total variation were not fully included in the model but have been taken care of by the error term. the variable representing human capital is the most interesting result from the multiple regression analysis. the results from this study show that there is empirical support between human capital and market capitalization. the result shows that the coefficient of rswe, rrbc and roec all have a positive relationship with eps (proxy for market capitalization) to the extent that a percentage increase or a unit change in rswe, rrbc, roec, rta and rtl result to a 49%, 14%, 30%, increase in eps of the seven quoted pharmaceutical companies in nigeria for the period under investigation. the pooled ols regression was conducted to examine the influence of major determinants of human capital reporting on market capitalization of listed pharmaceutical companies in nigeria. each econometric methodology was used to estimate the pooled ols for the individual firms and then collectively. looking at the results of this study the null hypotheses of h01, h02 and h03, are rejected and the alternative hypotheses are accepted. it means that the study provides empirical evidence for a statistical significant relationship between reporting human capital costs and stock market performance.. the coefficient for rswe, rrbc, and roec are 48.7, 13.5 and 30.0 which shows that the human capital is positively connected to market capitalization . it implies that an increase in human capital tends to lead to an increase in stock market performance, and a decrease in human capital tends to provide a decreased in stock market value. this result corroborates the findings of other studies that human capital reporting has a positive effect on market capitalization. that is, the difference between the market and book values can be attributed to human resources, which agrees with the study of husin et al. (2011). this is also in line with zambrano et al. (2018) who sought to analyze the impact of investing in intangible resources, specifically training, and advertising, on the market value of companies. the study revealed that both the investments in training and advertising separately have a positive relationship with the ratio of book value/market value of firms in the coming year. the cumulative benefits derived from training are added in the form of larger total assets in the long term, and this is seen by investors as an indication of future growth. investors tend to invest in the shares of companies that have an increase in market value of shares. again, the contribution of wang and chang (2005) and chen et al. (2005) provide a support for our results. according to them, the human capital is the basis for the intellectual capital as well as the value creation. they opined that the american journal of business management, economics and banking volume 14 july, 2023 p a g e | 73 www.americanjournal.org knowledge, the skills and the experiences of the employees improve managerial strategies and make creation to strengthen the relationships with customers. conclusion in accordance with the research findings of the study, we can therefore conclude that human capital reporting has a relationship with the market capitalization of pharmaceutical companies in nigeria. from the analysis carried out, reporting salaries and wages of employees, reporting retirement benefit cost, reporting other employee cost were significant in explaining the stock market performance of pharmaceutical companies in nigeria. recommendations 1. adequate reporting and suitable remuneration/ compensation plans should be devised to encourage the acquisition, motivation and retention of valuable, unique, inimitable and well organized human assets who have the greatest potential to drive performance of pharmaceutical firms in the stock market. 2. despite complexities reportedly associated with the application of human capital reporting in the financial reporting environment, the international accounting standards board as a global standardsetter should build on and devise means to improve on the already existing platforms of standards like ias 38 (intangible assets) so that new standards which directly and adequately address hc issues in the financial reporting setting can come to the fore. contribution to knowledge this study contributes to the existing body of knowledge as follows: reporting salaries and wages of employees, reporting retirement benefit cost and reporting other employee cost, enhances market capitalization of pharmaceutical companies in nigeria. references 1. abeysekera, i. (2013). a template for integrated reporting. journal of intellectual capital, 14(2), 227-245. 2. abdolmohammadi, m. (2005). intellectual capital disclosure and market capitalization. journal of intellectual capital, 6(3), 397-416. 3. adelowotan, m. o., cronjé, c. j., & wingard, c. h. (2013). the significance of human capital disclosures in corporate annual reports of top south african listed companies: evidence from the financial directors and managers. african journal of business management, 7(34), 3248-3258. 4. adetokunbo, a. m. & edioye, o. p. (2021). response of economic growth to the dynamics of service sector in nigeria. future business journal, 6(1), 1-10. 5. afolabi, s. o. (2014). human resources accounting and disclosure in financial statement: literature review. research journal of finance and accounting, 5(22), 64-75. 6. american accounting association (1973). report of the committee on human resource accounting. the accounting review, 48(supplement), 169–185. 7. armstrong, c. s., barth, m. e., jagolinzer, a. d., and riedl, e. j. (2010). market reaction to the adoption of ifrs in europe. the accounting review, 85(1):31–61. american journal of business management, economics and banking volume 14 july, 2023 p a g e | 74 www.americanjournal.org 8. arvidsson, s. (2011). disclosure of non-financial information in the annual report; a managementteam perspective. journal of intellectual capital, 12(2), 277-300. 9. bassey, b. e. & tapang, a. t. (2012). expensed human resources cost and its influence on corporate productivity: a study of selected companies in nigeria. global journal of management and business research, 12(5), 3-8. 10. bassi, l., creelman, d., & lambert, a. (2015). advancing the hr profession: consistent standards in reporting sustainable human capital outcomes. people & strategy, 38(2), 71-75. 11. bassi, l., harrison, p., ludwig, j. & mcmurrer, d. (2004). the impact of u.s. firms´ investments in human capital on stock prices. http://www.mtdiabloastd.org/resources/documents/meetings/2010 07%20gina%20jesse%20impact%20on%20stock%202004%20research-bassi.pdf. [retrieved 2015-06-04] 12. ballester, m., livnat, j., and sinha, n. (2002). labor costs and investments in human capital. journal of accounting, auditing & finance, 17(4):351–373. 13. banker, r. d., huang, r., natarajan, r., and zhao, s. (2019). market valuation of intangible asset: evidence on sg&a expenditure. the accounting review, 94(6):61–90. 14. boedker, c., mouristan, j. & guthrie, j. (2008). enhanced business reporting: international trends and possible policy directions. journal of human resource costing & accounting, 12(1), 14. 15. bontis, n., keow, w.c. & richardson, s. (2000). intellectual capital and business performance in malaysian industries. journal of intellectual capital, 1(1), 85-100. 16. bontis, n. (2001). assessing knowledge assets: a review of the models used to measure intellectual capital. international journal of management reviews, 3(1), 41-60. 17. chen, m-c., cheng, s-j. & hwang, y. (2005). an empirical investigation of the relationship between intellectual capital and firms´ market value and financial performance. journal of intellectual capital, 6(2), 159-176. 18. chen, n.f., roll, r. & ross, s.a. (1986). economic forces and the stock market. journal of business, 59(3), 383-403. 19. collins, d., edward, m. & weiss, i. (1997). changes in the value-relevance of earnings and book values over the past forty years. journal of accounting and economics, 24, 39-67. 20. cormier, d., aerts, w., ledoux, m-j. & magnan, m. (2009). attributes of social and human capital disclosure and information asymmetry between managers and investors. canadian journal of administrative sciences, 26(1), 71-88. 21. cornell, b. (1999). the equity risk premium: the long-run future of the stock market. 1st edition. new york: wiley 22. edmans, a. (2011). does the stock market fully value intangibles? employee satisfaction and equity prices. journal of financial economics, 101(3):621–640. 23. edom, g. o., inah, e. u. & adanma, e. s. (2015). the impact of human resource accounting on the profitability of a firm: empirical evidence from access bank of nigeria plc. european journal of accounting, auditing and finance research, 3 (7): 76-94. 24. edvinsson, l., & malone, m. s. (1997). “intellectual capital the proven way to establish your company's real value by measuring its hidden brainpower”. london: piatkus publishers ltd american journal of business management, economics and banking volume 14 july, 2023 p a g e | 75 www.americanjournal.org 25. enofe, a. o., mgbame, c. & otuya, s. (2013). human resource accounting disclosure in nigerian quoted firms. research journal of finance and account, 4 (13), 222-1697. 26. enache, l. and srivastava, a. (2017). should intangible investments be reported separately or commingled with operating expenses? new evidence. management science, 64(7):3446–3468. 27. hansson, b. (2004). human capital and stock returns: is the value premium an approximation for return on human capital? journal of business finance & accounting, 31(3-4), 333-357. 28. haugen, r.a. & baker, n.l. (1991). the efficient market inefficiency of capitalization– weighted stock portfolios. the journal of portfolio management, 17(3), 35-40. 29. human capital investment and reporting council. (2021). the state of human capital disclosure mid 2021. an annual publication of the human capital investment and reporting council, 115. 30. huang. c. c., luther, r., tayles, m., & haniffa, r. (2013). human capital disclosures in developing countries: figureheads and value creators. journal of applied accounting research, 14(2), 180-196. 31. hörisch, j., freeman, r-e., & schaltegger, s. (2014). applying stakeholder theory in sustainability management: links, similarities, dissimilarities, and a conceptual framework. organization & environment, 27(4), 328-346. 32. huselid, m.a. (1995). the impact of human resource management practices on turnover, productivity, and corporate financial performance. the academy of management journal, 38(3), 635-672. 33. khanna, a., papadavid, p., tyson, j. & te velde, w. (2016) the role of services in economic transformation with an application to kenya. supporting economic transformation (set), odi and uk aid, 1-5. 34. kiker, b.f. (1966). the historical roots of the concept human capital. journal of political economy, 74(5), 481-499. 35. kothari, s.p. (2001). capital markets research in accounting. journal of accounting and economics, 31, 105-231. 36. lajili, k. & zeghal, d. (2006). market performance impacts of human capital disclosures. journal of accounting and public policy, 25(2), 171–194. 37. samudhrama, a., stewart, e., wickramanayake, j. & sinnakkannu, j. (2014). value relevance of human capital based disclosures: moderating impacts of labour productivity, investor sentiment, analyst coverage and audit quality. advances in international accounting, 30, (2014), 338–353. 38. saunders, m., lewis, p. & thornhill, a. (2009). research methods for business students. 5th edition. harlow: financial times prentice hall. 39. shiller, r.j. (1981). do stock prices move too much to be justified by subsequent changes in dividends? american economic review, 71(3), 421-436. 40. spiess, d.k. & affleck-graves, j. (1995). underperformance in long-run stock returns following seasoned equity offerings. journal of financial economics, 38(3), 243 267. 41. syed, a. m. (2009). human resource accounting disclosure of bangladeshi companies and its association corporate characteristics. brac university journal, (1) 1, 35-43. 42. valenti, a. & horner, s. (2019). the human capital of boards of directors and innovation: an empirical examination of the pharmaceutical. international journal of innovation management, 24(6), 2019. american journal of business management, economics and banking volume 14 july, 2023 p a g e | 76 www.americanjournal.org 43. van rooij m, lusardi a, alessie r (2011). “financial literacy and stock market participation”, journal of financial economics 101(2):449472. 44. winful ec, kumi-koranteng p, owusu-mensah m (2013). “investment education” on stock market performance: case of gse, journal of contemporary management, id: 1929-0128-201304-29-17 45. woodhall m (2001). human capital: educational aspects, international encyclopedia of the social and behavioral sciences. 46. wright, p.m., dunford, b.b. & snell, s.a. (2001). human resources and the resource based view of the firm. journal of management, 27(6), 701-721 47. yartey ca (2008). determinants of stock market development in emerging economies: is south africa different? imf working paperwp/08/32 washington, international monetary fund. 48. youndt ma, subramaniam m, snell sa (2004). intellectual capital profiles: an examination of investments and returns. journal of management studies 41(2):335-361. american journal of business management, economics and banking issn (e): 2832-8078 volume 7, | dec., 2022 p a g e | 26 www.americanjournal.org studying miniature works and the importance of aesthetic education in it jabbarov azizbek jabbarovich andijan state university, teacher of the department of fine arts and engineering graphics a b s t r a c t k e y w o r d s the study of fine arts and works of applied art expands the human mind and increases its relationship with the surrounding environment. the study of miniature art opens wide opportunities for the formation of talented and talented young people. such a person will increase feelings of beauty, goodness, love for nature and the motherland in his heart. increases interest in history, national traditions and glorifies it. composition, miniature, symmetry in fine art, depiction, harmony of colors. composition has its place in miniature art as well as in all types and genres of fine art. the word composition is derived from the latin word, which means to compose, combine, connect, combine various elements into a whole and praise some idea. composition is used in all areas of art. an artist creates an elegant work of art by comparing and placing different shapes and scenes in relation to each other. it should be remembered that the reception of the work by the audience depends on its compositional solution. let's try to organize the composition starting from the world of plants. when looking at the example of a tree, it should be considered that the sprouting roots, branches, leaves and branches are integrally connected to the body. the artist connects and summarizes the fragments through the pictorial form. representation means to establish mutual relations between parts of the work, to connect them to a common whole, to achieve the intended goal by summarizing. a work of fine art is a finished work of art regardless of its genre and composition. for centuries, painters have been searching for new structures of composition in order to express clearly, clearly and clearly the solution of their works. as a result, the location of the form elements in the works is not irregular, the important elements of the subject are made up of triangles, pyramids, circles, ovals, squares, rectangles in simple geometric forms. when working on a miniature painting, it is important to correctly place the images in the composition. placement is the correct placement of the shape or image to be drawn on the surface. placement in composition is of great importance for all majors and fields. the artist must be able to correctly place the project he wants to draw on the surface. as a result of not being able to place all the elements correctly in the composition, works of art that do not meet the requirements are created. the composition will be perfect if the elements of the theme of the work are placed correctly. in the process of placement, it is necessary to fully comply with the laws of composition. when creating a american journal of business management, economics and banking volume 7, dec., 2022 p a g e | 27 www.americanjournal.org composition, the theme, idea, logic, placement, symmetry and asymmetry, rhythm, proportion, proportion, movement, module in the composition, sharp and subtle differentiation, in its composition, it is expressed taking into account such laws as stylization. symmetry is a greek word that means that measurements are equal to each other. if we give an example of symmetrical measurements to each other, the circuit of the scale is also symmetrical to each other. the topic of symmetry is extremely broad and cannot be limited by time and space. throughout the history of mankind, symmetry has played an important role in science, art and other types of intellectual activity in almost any civilization. architects, painters, composers, musicians and scientists use similar concepts but speak different languages. this makes it even more difficult for representatives of different fields to understand each other about symmetry. symmetry is the living things and objects that we perceive, for example: a butterfly, furniture and plants are not only found in the animal world, but also in visual arts, composition, music, dance, and literature. symmetry has been an idea that humans have used for centuries to achieve and create order, beauty, and perfection. in nature, symmetry occurs based on some internal laws. does the aesthetic value of symmetry depend on its importance in life? the question arises. in other words, does the artist derive symmetry from nature? does it copy nature and improve it? beauty is inextricably linked with symmetry. mirrored symmetry is of great importance in life and art. the concrete geometric concept of mirrored symmetry is mixed and mixed with abstract concepts of balance, harmonic creation. frey writes in his article "on the problem of symmetry in the fine arts": "symmetry means calm and connectedness, and asymmetry is its complete opposite, it means freedom and freedom. the same location of the figure with respect to the center of symmetry, axis or plane is called symmetry. if it is rotated around the center, axis or plane of symmetry, its symmetrical elements completely replace each other. a special form of symmetrical composition is patterns. along with symmetry, asymmetry is often used in images. asymmetry is the opposite of symmetry. asymmetry is the opposite and violation of symmetry. if the composition is built on the basis of asymmetry, then, according to the main rule, it is not symmetrical. if, on the contrary, the composition follows the rules of symmetry, then there is no asymmetry. etiquette also plays a role in miniature painting. marom is the regular repetition and sequence of elements of suitable dimensions at a certain distance. harmony is a property organically characteristic of many phenomena in nature and human life. the change of day and night, the seasons, and the periodicity of the development of various forms of organic life occur at the same time. this periodicity and repetition leaves its mark on material forms. for example, the repetition of annual rings in the pruning of tree trunks is due to the successive return of the seasons, the periodicity in time is reflected in spatial material forms. as a reflection of the laws of real existence, all art it is known that the unique ideas of beauty and humanity in miniature paintings are a source of encouraging young people to virtue and enriching their artistic-aesthetic world view. because in the miraculous images, the ideas of true nationalism, the appearance of antiquity and locality are fully reflected. in particular, the miniature works created by uzbek artists are full of vivid life, various scenes, compositions that express the image of constant, moving creatures, and the original essence of the distant past, bright and pure colors in their own clearly created forms, and their harmony. delicate, gracefully drawn in straight and flowing lines with care and high skill, which shows that it has a positive influence. especially the painters like to make the images bright. with its unique, figurative artistic language, historically, it serves as the basis for the formation and development of young people's aesthetic imagination, artistic thinking, and a new worldview, and is considered its main american journal of business management, economics and banking volume 7, dec., 2022 p a g e | 28 www.americanjournal.org source. in this place, it is important to study the life and work of the great muikalam owner kamoliddin behzod. the name of the great painter kamoliddin behzod, who is a great representative of eastern visual art, who enlightened the world of sophistication with the magic of the brush, occupies a special place in the history of world visual art. unfortunately, very little information about behzod's life and creative activity has been preserved. there are various reasons for this. first, the time in which the artist lived was complicated, scholars of this period could not write detailed literature about visual arts. so, even in the period when behzod lived, visual art was only noticed by the representatives of certain science and art, and around the royal palaces. there was not enough opportunity for the spread of visual art works among the people. thus, there are very few sources about the work and life of the artist, and there are even discussions about the year of behzod's birth. references 1. ia karimov. high spiritual invincible power. t., "spirituality", 2008. publisher.2. ia karimov. uzbekistan is striving for the 21st century t., "uzbekistan", 1996 3. m. nabiyev. rangshunoslik t., "teacher", 1995 4. n. aydinov. problems of training artists-teachers. t., "teacher", 1997. 5. ssbolatov. color science. t., national publishing house of philosophers of uzbekistan 2009 6. b. boymetov. n. tolipov. art club at school. t., 1995 7. s. uralov. the art of creating a miracle. t., "labor", 1996 8. n. aydinov. scenes from the history of visual art of uzbekistan. t., "teacher", 1997 9. r. khasanov. basics of visual arts. t., g. ghulam printing creative house. 2009 10. sfabdurasulov. fine art and its teaching methodology. t., "ilm intelligence", 2011. american journal of business management, economics and banking issn (e): 2832-8078 volume 7, | dec., 2022 p a g e | 23 www.americanjournal.org cotton farming and cotton growing technologies in uzbekistan ochilov jahongir boymurodovich "tiqxmmi" national research university karshin institute of irrigation and agrotechnologies direction of agricultural mechanization a b s t r a c t k e y w o r d s in this article, opinions were expressed about the cotton industry and its cultivation technologies in our country. cotton, yield, cotton, variety, pest, moisture, plow cotton fiber is the largest and most renewable source of natural fiber for the world's textile industry. it has a number of advantages over artificial fibers, with its characteristics, such as elegance and air conductivity, as well as the fact that it is an ecologically pure product. therefore, the demand for cotton fiber will never decrease all over the world. uzbekistan is one of the world's leading agricultural countries. in the fields of gastrointestinal tract of our land, there are two types ofgastrointestinal tract, and there are two kinds of gastrointestinal tract. grain varieties with thin fiber are characterized by a high quality of tomatoes. however, grain varieties of this species are adapted to the hot climate and areavailable only in southern regions of uzbekistan. (matthew 24:14; 28:19, 20) jehovah's witnesses would be pleased to discuss these answers with you. four-leafed grain varieties that supply more than 95 percent of the world's tomatoesare distinguished from other grain varieties by their yields and high tomatoes. nevertheless, the grain varieties of medium-sized grain have their own shortcomings, which are related to the quality of their tomatoes, which are thicker, scattered, and lower in strength than thin fibers. (matthew 24:14; 28:19, 20) jehovah'switnesses would be pleased to nutrients and then inserted into her womb, where it implanted. creating new varieties based on traditional gastrointestinal tract methods takes some time, cost, and nature's inconveniences also have a positive impact on selection processes. today, the involvement of modern biotechnological tools, such as dna — markers technology and rnk — interference in agricultural crop selection, allows you to achieve high results in the field. to assist individuals desiring to benefit theworldwide work of jehovah's witnesses through some form of charitable giving, a brochure entitled charitable planning to benefit kingdom service worldwide has been prepared. it is 38-40 mm long and has a consistency of 36 gs/tex, andit is not left behind by small-scale grains, but it is resistant to water shortages, salt and diseases, and its yield is 20 percent higher than that of ordinary grain varieties. a series of varieties was created. these achievements by market scientists have been recognized internationally, and the technology of "disabling gene activity" has won patents from the united states, russia and egypt. american journal of business management, economics and banking volume 7, dec., 2022 p a g e | 24 www.americanjournal.org cotton fiber is almost half of the gross product produced in agriculture . according to further analysis, there are great opportunities in agriculture that are not employed. the agricultural season began with a sharp cooling of precipitation and even air temperatures. achieving abundant harvests in the fields depends primarily on favorable weather conditions and systematic organization of work. in other areas, it isnot easy to achieve excellent results in agriculture, which is characterized by its extreme delicacy, hard work, great knowledge and experience. cultivating cotton from technical crops is a very complex process, and many activities will depend on how the year comes and on climate zones and weather conditions. many years of observations show that during the years when spring is more late than usual and the temperature is low, it becomes much more difficult to cultivate cotton than in the years when the weather drought arrives, creating unexpected problems. chronic precipitation observed on the first fifteen days of march this year also delaysthe early spring of agricultural activities (land flattening, boronalash, mola clicking, and powering) and the planting of chickens in the early term. since then, it is recommended that cotton and cottonclasses and farms immediately begin planting chickens immediately after this sequence of precipitation and cold days, and take steps to complete the season in a short period of 10 to 12 days. to assistindividuals desiring to benefit the worldwide work of jehovah's witnesses through some form of charitable giving, a brochure entitled charitable planning to benefit kingdom service worldwide has been prepared. if phosphorus and potassium fertilizers were not removed before the autumn plow, before early spring boronalash, 60-70 percent annual norms of phosphorus fertilizers, 50 percent of potassium fertilizers are placed in the soil at a depth of at least 15 to 17 inches [15 to 17 cm] using drawing cultivators (chku-4) or other types of fertilizer mechanisms. early spring maturation in the maintenance of moistureleads to a normal level of soil fine, grainy, density before planting and increases the ability to maintain natural moisture well. the resulting embryo was allowed to develop in nutrents and then inserted into her womb, where it implanted. the gastrointestinal tract grows prematurely, progresses, and yields increase. processing before planting a chicken is carried out depending on the state of the soil. if the surface of the bourganatened area is flat, it will be enough to mow before planting. it isimportant to clean and remove the roots of perennial weeds with the help of bourgeoisie attached to the drawing with flat cutting working organs installed in areas pressed by weeds to a medium and strong degree. and the roots that remain on the surface are manually picked up and burned. the mola is then suppressed for etis h, which eliminates irregularities. the mechanical composition is processed on heavy soils at a depth of 15-17 cm using a drawing. in this case, the line must have a borona on the back. mechanically located mechanical soils with a lightweight and medium-sized composition are only boronaladi va mola. in the areas where the feather is taken, moisture in the soil is well preserved and the cutting edge is removed. push driving ensures the long-term optimal state of soil density in the layer. in this technology, at the top of the soil, the temperature is 1-3 degrees higher than in a flat field. the resulting embryo was allowed to develop in nutrients and then inserted into her womb, where it implanted. to improve the efficiency of gastrointestinal irrigation technology, it is recommended that you sprinkle the owner and irrigate it, hunting two different works. the resulting embryo was allowed to develop in nutrients and then insered into her womb, where it implanted. in turn, the amount of seasonal water american journal of business management, economics and banking volume 7, dec., 2022 p a g e | 25 www.americanjournal.org in the water cavity increased by 15 to 16 percent compared to the normal method, and the yield increased by 3-5 s/h. the widespread use of water-saving technologies will allow you to reduce water consumption by 2025%. at the same time, it isrecommended to use irrigation technology using mobile egiluvc han pipes. the first water quickly drains. then, when it reaches the foot of the owner, the water is reduced. if irrigation using flexible pipes is carried out, at least 20 percent of the waterand economy will be done in this area. during the growing period of irrigation of the gastrointestinal tract, mineral boys are continuously supplied dissolved in water, the soil's root system is distributed, the optimal water and nutrient regime is formed in the scaly layer, and cotton yields increase. when drip irrigation is used in the gastrointestinal tract , it is recommended that you irrigate it more often and at low standards than in the owner's irrigation. for the shell to grow uniformly, an effective temperature sum of 80-100 c is required. it ispossible to plant a chicken dog at an optimal time, to use the natural moisture of the soil wisely, subsequently increase the resistance of the gastrointestinal tract to dehydration and obtain a fairy tale. in a nutshell, cultivating p axta is a jar clear that requires complexity. farmers and farmers should rely on experts with many years of experience in cultivating crops over the years. during the years of serenity and humidity and low air temperatures, attention will have to be paid mainly to agrotechnical tastes. list of available publications 1.avlyoqulov.a. prospects of world and uzbek agriculture and agriculture: yesterday, tomorrow. problems with the development of cotton and grain . tashkent-2004, pages 22-34. 2. abduraxmonov.e.b, toshtemirov.a. lectures of the international conference on the elimination of all forms of discrimination against women, 2009 pages 311-313. 3. boboyev.f, toshtemirov.a. t :lectures of the international conference on scientific conference, 2009 pages 315-317. 4.boltayev.s, zerdabmurotov.a.f. collection of scientific and practical conference lectures on the introduction of new economical agro-technologies in rural areas t:2011y 158 pages. 5.bo'riyev. i.o., tillabekov.b.x. "the effect of fertilizer mechanisms and seedling thickness on grain crop yields ." collection of scientific and practical conference lectures on the introduction of new economical agro-technologies in agriculture t: 2011y 249 pages. 6.battalov.a.m., b.n.rakhmatov, i.l.ikromovaga'za's medium-sized, quality and fertile "bucharest-8" variety. problems with the development of cotton and grain. tashkent-2004, pages 277-279. american journal of business management, economics and banking issn (e): 2832-8078 volume 12, | may, 2023 p a g e | 148 www.americanjournal.org the reality and possibility of employing the european excellence model (efqm) in iraqi universities (case study at southern technical university) ass. prof. dr. abdulridha naser mohsin almalik management technical college, southern technical university, iraq dr.abdnaser@stu.edu.iq narjis falih hassan alsaeed management technical college, southern technical university, iraq narjisfalih93@gmail.com a b s t r a c t k e y w o r d s the research aims to reveal the reality and the possibility of employing the european model of excellence (efqm) in iraqi universities, specifically in the southern technical university, and for the purpose of achieving the goal of the research, the case study approach was employed to reach a set of accurate information and detailed results on the research variables, and then adopt a set of research tools (check list) to measure the level of application of the european excellence model (efqm), and the research community (formations of the southern technical university in basra governorate) was identified in proportion to the research objectives, in addition to using a set of statistical tools and methods provided by it. the ready-made statistical package program ((spss v.26; excel & smartpl(. in light of the cognitive and applied research results, the results of the check list showed that the research community (southern technical university) has reached an average score of approximately (427 points), which falls according to the ladder of excellence within the second level, which is (organizations known for excellence: 599 – 400 points), in addition to its entry into a number of university rankings, which contributed to its closeness to the european excellence model (efqm). european organization for quality management (eeqm), european excellence model. american journal of business management, economics and banking volume 12 may, 2023 p a g e | 149 www.americanjournal.org لمستخلص:ا ( للتميز األوروبي النموذج توظيف إمكانية و واقع عن الكشف إلى البحث يهدف efqm الجامعات في ) ولغرض تحقيق هدف البحث تم توظيف منهج دراسة الحالة للتوصل ، ية الجنوبيةا في الجامعة التقن العراقية وتحديد دوات م اعتماد مجموعة من األث ية عن متغيرات البحث، ومن إلى مجموعة من المعلومات الدقيقة والنتائج التفصيل efqm( لقياس مستوى تطبيق النموذج األوروبي للتميز )check listالبحثية )قائمة الفحص ) مجتمعتحديد وتم(، في محافظة البصرة( بما يتناسب مع أهداف البحث، فضال عن استخدام الجنوبية البحث )تشكيالت الجامعة التقنية اإلمج واألساليب األدوات من ))موعة الجاهزة االحصائية الحزمة برنامج يوفرها التي حصائية spss v.26; excle & smartpls .)) ية والتطبيقية، أظهرت نتائج قائمة الفحص ) وفي ضوء نتائج البحث المعرف check list ( إن مجتمع البحث )الجامعة ا يقارب )التقنية الجنوبية( قد وصلت إلى معدل نقاط م 427 نقطة(، والتي تقع وفق سلم التميز ضمن المستوى الثاني 400 – 599 وهو )المنظمات المعروفة بالتميز: تصنيفات الجامعية ساهم في نقطة(، فضال عن دخولها لعدد من ال (. efqmاقترابها من النموذج األوروبي للتميز ) ) الجودة األوروبية إلدارة المنظمةالكلمات الرئيسة: eeqm .بي للتميزوور النموذج األ ، ( منهجية البحث وبعض الدراسات السابقة : ولالمحور األ : مشكلة الجامعات مراكز علمية ذات مزايا تنافسية قادرة على جذب الكثير تعتبر study problem:البحث أوًلا لحة بات ومتطلبات أصحاب المصدرتها الواضحة لتحقيق رغمن الزبائن وتقديم العديد من الخدمات للمجتمع، أي ق ( كأحد المنهجيات التي تبنتها العديد efqmسواء داخل المنظمة أو خارجها. وبهذا برز النموذج األوروبي للتميز ) ( العالي األداء وتحقيق للتميز كنموذج الجامعات بلورة مشكلة (. barry & fenton, 2013من البحث ويمكن الت التالية: بالتساؤ الجامعة .1 عينة البحث قيد هل نظر وجهة وفق للتميز البحث وعلى األوروبي النموذج مقومات تمتلك (efqm ؟) تدرك إمكانية توظيف النموذج األوروبي للتميز البحث وعلى وفق وجهة نظر عينة البحث هل الجامعة قيد .2 (efqm ؟) ق جزئي ا، طبق كلي ا، مطب( وفق مستوى )م efqmميز ) ما هو الوزن الحقيقي لتقييم النموذج األوروبي للت .3 غير مطبق(؟ : تاليهداف البحث بالأتمثلت :study objectivesالبحث أهداف : اثانيا (.efqmالنموذج األوروبي للتميز ) تشخيص واقع تطبيق .1 american journal of business management, economics and banking volume 12 may, 2023 p a g e | 150 www.americanjournal.org قيد .2 الجامعة إدراك مستوى للتم البحث تحسين األوروبي النموذج توظيف إمكانات ودور يز ألهمية (efqmفي تحسين عملي )التالي قابليتها التنافسية. اتها وأدائها وب ( في الجامعة قيد الدراسة. efqmتشخيص وتحليل عوامل نجاح توظيف النموذج األوروبي للتميز ) .3 متغيرات همية البحث في الجانب المعرفي من خالل تناولأتتمثل study importance:البحث : أهمية اثالثا ((، والذي يضم ثالث محاور وفق إصدار efqmز ) )النموذج األوروبي للتميلة في المتغير المستقل متمثالبحث (efqm, 2020 وهذه المحاور مازالت تأخذ اهتمام العديد من الباحثين والمنظمات والجامعات والسيما أن أصل ،) ا لكل ا مستمر يقية همية التطبفضال عن األ تلك الجهات. النموذج هو عبارة عن جائزة لألداء المتميز، أي يشكل حافز ( وهل هو فعال مطبق بشكل كلي أو efqmتتمثل في تشخيص الواقع الفعلي لتوظيف النموذج األوروبي للتميز ) ( للوقوف على check listجزئي أو قد يكون غير مطبق أساس ا، وعملية القياس سوف تستند إلى قائمة فحص ) . المستوى المطبق فعال تم اعتماد منهج دراسة الحالة الذي البحث ف اهد الغرض تحقيق :study approachالبحث : منهج اعا ابر يوصف بأنه تحقيق تجريبي يبحث في ظاهرة معاصرة ضمن سياقها الواقعي، وتعتمد على مصادر متعددة لألدلة األولي المسح الشخصية واالستبانات مثل اعتمد والوثائق والمقابالت والتي هذ عليهاالبيانات جمع ، البحث افي (choudrie et al., 2023: 4.) مكانية تطبيق النموذج االوربي للتميز وإولغرض التعرف على واقع (efqm ،) تصميم حيث فحص تم وبعض (check list) قائمة الجودة إلدارة األوروبية المنظمة مؤشرات إلى باالستناد لقياس مستوى تطبيق أبعاد نة لم تم تنظيم هذه االستبالرئيسة والفرعية، مع العالدراسات السابقة وتناولها للمتغيرات ا (، من خالل مقياس ثالثي )مطبق، مطبق check list( باستخدام قائمة فحص )efqmالنموذج األوروبي للتميز ) : هما جزئين رئيسينقد قسمت إلى جزئي ا، غير مطبق(، وإن االستبانة وهي: )اللقب العلمي، المنصب البحث ينة عالفقرات الديمغرافية ل لشخصية المتعلقة بعدد منالمعلومات ا الجزء األول: الوظيفي، المؤهل العلمي، نوع العمل الممارس، مكان العمل(. يتمثل بـ ) الجزء الثاني: efqm( فقرة خاصة بالنموذج األوروبي للتميز ) 52 ) . وعينة خامساا مجتمع البحث : study populations & sample مجتمع : القيادات البحث إن من يتكون البصرة، والبالغ عددهم ) األكاديمية و التدريسية في تشكيالت الجامعة التقنية الجنوبية ( التي تم الحصول عليه 269 (2020 من دليل الجامعة التقنية الجنوبية لعام ، وإن المسوغ العلمي الختيار هذا المجتمع هو االهتمام 2021) والمبررالو قبل رئاس اضح المن الجامعة الجنوبيةة األداة ، تقنية توزيع الشامل عند الحصر أسلوب استخدام تم توى معنوية قدرها )الخاصة بالدراسة. بناء على ما تقدم وعند مس ( كان الحد %90( وبمستوى ثقة تقدر بـ ) 0.05 قدرها البحث األدنى لتمثيل مجتمع 143) ( )فرد ا beal, 1989 ع االستمارات التي تم ، وبعد التوزيع كان مجمو ( ترجاعها والصالحة للتحليل اإلحصائي تقدر بـ ) اس 153 .للتمثيل المتبع ( استمارة وهو أعلى من الحد األدنى american journal of business management, economics and banking volume 12 may, 2023 p a g e | 151 www.americanjournal.org الجانب النظري والمفاهيمي المحور الثاني: ) يعتبر همية:المفهوم واأل :وًلا أ للتميز األوروبي للنموذج الرئيسي الهدف efqm التن القدرة افسية ( هو زيادة ية ودعم التنمية المستدامة في الدول األوروبية، حيث يقدم النموذج األوروبي للتميز ) للمنظمات األوروب efqm ) ا غير إلزامي يحلل العالقة بين ما تفعله المنظمة والنتائج التي يمكن أن تحققها فيما يتعلق بزبائنها، وهذا االطار إطار لتميز )حول النموذج األوروبي ل ية تحليل منطقية ومنهجيةيساهم في بن efqm ويختلف الهيكل األساسي للنموذج ،) ( للتميز وهي efqmاألوروبي األعمال تؤثر على التي المعايير من بسبب مجموعتين المماثلة المناهج عن ) وتوضح سية للتميز في األعمال، مجموعة الممكنات ومجموعة النتائج، حيث تشمل معايير الممكنات العوامل األسا كل الجهود يجب أن تهدف إلى تحسين نتائج األعمال، وال يمكن تحقيق هذا الهدف إال من خالل معايير النتائج أن ( efqm(. حيث يتخصص النموذج األوروبي للتميز ) yousaf & bris, 2019: 12رضا الزبائن والموظفين ) ي ذلك المنظمة، وبعد اكتشاف خصائص المفي بالمناهج والطرق الثوصي بدال من مجرد المناهج طابقة ناء على ( فهم المنظمات لما يجب تغييره من efqmوالطرق العامة، عالوة على ذلك يدعم النموذج األوروبي للتميز ) ة للمنظمة خالل التقييم الذاتي لنقاط الضعف، باإلضافة إلى معرفة ما إذا كانت المناهج والطرق المختارة ستكون مربح (medne et al., 2020 وعلى الرغم من أن المحتوى والشكل العام للنموذج األوروبي للتميز ) (. efqm قد ) تغير مع مرور الوقت، إال أن المبادئ التي يستند عليها بقيت ثابتة والتي تتمثل: )أولوية المستفيدين، ضرورة التركيز يام المنظمة تيجة حول ماهية وكيفية قل، فهم عالقة السبب والنعلى المعنيين بصورة مستمرة وعلى المدى الطوي ( efqmبأعمالها والنتائج التي تم تحقيقها(، وإليضاح الرؤية أكثر، تم انشاء المنظمة األوروبية إلدارة الجودة ) ذلك من خالل للتقدير والتعريف بالنجاح المستدام، ولتقديم التوجيه والتوضيح لمن يسعى لتحقيق ذلك، ويمكن انجاز ل على النموذج األوروبي للتميز ) مكونات رئيسة والتي تشتمتكامل ثالث efqm( ،)efqm, 2020 .) وهي المبادئ األولية التي تمثل القاعدة األساسية لتحقيق التميز المستدام ألي منظمة.. المفاهيم األساسية للتميز: 1 . النموذج األوروبي للتميز )2 efqm المفاهيم األساسية ومنطقعدة المنظمات على تحويل إطار عمل لمسا (: radar إلى ممارسة عملية. إن النموذج األوروبي للتميز ) نا يرى الباحثبناء على ما تقدم، efqm ،هو أداة إستراتيجية وتشغيلية وإدارية ) من تحقيق مستوى من عملية وعلمية فعالة، تتمكن المنظمات بمختلف األحجام والقطاعات ومن خالل تطبيق معاييره أخرى، للمنظمات التي تبحث عن االستدامة في عملياتها وأدائها، فهو بمثابة إطار عمل افسة والتميز، ومن ناحية المن شامل لتحقيق التميز المستدام. النموذ مفهوم " جيعرف بأنه للتميز الاالوربي وفرق واألكاديميين والموظفين القادة تمكن للغاية، فعالة عمل أداة ية تحديد المنظمة للغرض، وكيفية الوفاء بوعودها والقيام بذلك لحة اآلخرين، من فهم كيف والطالب وأصحاب المص american journal of business management, economics and banking volume 12 may, 2023 p a g e | 152 www.americanjournal.org "بطريقة مستدامة وأخالقية ( efqm, 2020). إطار عمل إداري معترف به عالمي ا، يدعم ويعرف ايضا بأنه " أما (efqm, 2021 )المنظمات في إدارة التغيير وتحسين األداء. martusewicz أداة تم انشاؤها بأنه " فيرى ة إلى، دمج األنشطة المتعلقة بالتنمية المستدامة في أنشطة استجابة لتحديات اإلدارة الحالية، والذي يعالج بقوة الحاج ا ألنشاء ومراقبة استراتيجية المنظمة "المنظمة على المستوى االستراتيجي والتشغيلي، ودليال هام martusewicz et al., 2022). ) . أبعاد النموذج األوروبي للتميز )ا: نيا اث efqm, 2020): بعد تطوير نموذج ) efqm ليشمل اإلصدار األخير على سبعة معايير رئيسة مقسمة على مراحل عديدة ( التنفيذ والنتائج(، ويتفرع من المعايير الرئيسة ) ا فرعي ا 23على ثالثة محاور هي )التوجه اإلستراتيجي، ( معيار نات، و ) للممك (2 للنتائج، والتي تقاس من خالل توزيع ) ا فرعي ا معيار ( نقطة على المحاور الثالثة بواقع 1000 ( نقطة لمحور النتائج، ويمكن 400( نقطة لمحور التنفيذ، و )400( نقطة لمحور التوجه اإلستراتيجي، و )200) ( بالتالي: )efqm, 2020بيانها ،)nenadal, 2020: 20-21( ،)turisova et al., 2021: 6-7 ،) (martusewicz et al., 2022: 7-8) . : التوجه اإلستراتيجي الجزء اًلول :strategic direction من أجل أن تحقق المنظمة نتائج مبهرة ومستدامة تلبي طموحات المعنيين وتتعدى رغباتهم واحتياجاتهم، وتحديد مستدامة، ومن ثم خلق ثقافة التميز والتفوق ية تركز على إيجاد قيمة ر رسالة طموحة وإستراتيجغاية ملهمة وتطوي مكنها من على اآلخرين، ومن خالل التوجه اإلستراتيجي للمنظمة بالمقابل يحقق لها الريادة ضمن نظامها البيئي وي تنفيذ خططها المستقبلية. الثاني: التنفيذ الجزء execution : بفاعلية يجي للمنظمة يمهد الطريقن تحديد التوجه اإلستراتإ تنفيذ اإلستراتيجية ا، ولكن البد من للمضي قدم وكفاءة وضمان أن تدرك الفئات المعنية ضمن نظامها البيئي وتتفاعل بشكل كامل مع الفئات األساسية لتحقيق النجاح، ب تقوم ثم المستدامة، ومن قيمة بناء يتم أن الوالبد من الحإدارة مستويات األداء النجاح لتحقيق الي وإدارة الزمة . بة الستدامة النجاح في المستقبلالتحسينات والتحوالت المطلو الثالث: النتائج الجزء results : يتضمن هذا المحور ما حققته المنظمة من خالل محوري التوجه اإلستراتيجي والتنفيذ، بما في ذلك التنبؤات وضع نموذج ) ومن مؤشرات ذلك، تم. ليةالمستقب efqm, 2020 ،للمنظمات المتميزة التي تخلق قيمة مستدامة ) وتؤكد على نظامها البيئي، وتحديد توقعات المعنيين، وتحديد أولوياتها ومراقبتها، حيث يعتمد النموذج على خمسة american journal of business management, economics and banking volume 12 may, 2023 p a g e | 153 www.americanjournal.org ستقبل، مع مراعاة عالقات لتكيف، والتركيز على الممفاهيم رئيسة هي الثقافة، والقيادة، والتحول واألداء، والمرونة وا (. وفي ذات السياق، يتم تصنيف المنظمات وفق سلم التميز إلى ثالث fonseca et al, 2021: 8السبب والنتيجة ) المنظمات الملتزمة بالتميز: -1 مستويات 200 – 399 المنظمات المعروفة بالتميز: -2 نقطة. 400 – 599 نقطة. التميز العالمي: منظمات -3 600 – 1000 نقطة. ( وفق اإلصدار األخير للمنظمة األوروبية إلدارة الجودة. efqm( يبين النموذج األوروبي للتميز ) 1والشكل ) source: efqm, 2020 الثالث: الجانب الميداني والتطبيقي المحور ختبار قائمة الفحص لمقياس النموذج األوروبي للتميز ): اوًلا أ efqm): ة الفحص )تم توزيع قائم (checklist عددها ) ( على أصحاب االختصاص، ولغرض هو التحقق من مدى 153 ( ومقدار الفجوة في عدم التطبيق للمعايير، وباالعتماد efqmتطبيق المعايير السبعة للنموذج األوروبي للتميز ) توضح مدى تطبيق لنتائجوكانت ا ياا، غير مطبق(،)مطبق، مطبق جزئعلى المقياس الثالثي موزعة على التقديرات 52( من خالل )efqmوالتوثيق لمعايير النموذج األوروبي للتميز ) فقرة( وفق المقياس الثالثي )مطبق، مطبق بـ تقدر بالمعايير مقارنة الواقع التطبيق على أرض أن معدل إلى تشير النتائج جزئي ا، غير مطبق(، حيث كانت (1.788 من أصل ) درجة ( 3 لتطبيق والتوثيق للمعايير تصل إلى ما يقرب )ث كانت نسبة ا( تقديرات، حي 42.7% ) %57.3وهو ما يشير وجود فجوة في التطبيق ما يقارب ) )ملحق (، 1 وللتفصيل أكثر تبع ا للمعايير السبعة للنموذج . ( ( يبين ذلك: 2(، الجدول )efqmاألوروبي للتميز ) american journal of business management, economics and banking volume 12 may, 2023 p a g e | 154 www.americanjournal.org 2الجدول ) ا ( نتائج تشخي وروبي للتميز )وفق معايير النموذج األ ص الفجوة والمطبق فعليا efqm ) المعايير ت الوسط الموزون النقاط المتحققة للمعيار نسبة التطبيق فجوة عدم التطبيق مستوى التطبيق 1 المعيار األول: الغاية والرسالة واًلستراتيجية مطبق 33% 67% 67 2 2 ظمية المعيار الثاني: الثقافة المن والقيادة 1.8 60 60% 40% مطبق ا جزئيا مطبق %33 %67 67 2 المعيار الثالث: إشراك المعنيين 3 4 المعيار الرابع: بناء القيمة المستدامة 1.833 61 61% 39% مطبق ا جزئيا 5 المعيار الخامس: قيادة األداء والتحول 1.571 52 52% 48% مطبق ا جزئيا 6 عات المعيار السادس: انطبا المعنيين 1.6 53 53% 47% مطبق ا جزئيا 7 المعيار السابع: األداء اًلستراتيجي والتشغيلي مطبق 33% 67% 67 2 %57.3 %42.7 427 12.804 اإلجمالي لنتائج التقييم باًلعتماد على مجموعة من األساليب اإلحصائية. ينالمصدر: من اعداد الباحث ( الجدول 2من النت كانت أعاله، ال( أن إلى تشير بالمواصفات المئو نسبة ائج مقارنة للتطبيق اإلجمالية الفعلية ية ) المعيارية للنموذج األوروبي للتميز efqm( تقدر بـ )اذ كان مجموع النقاط المتحققة لجميع معايير %42.7 ،) 427التميز ) فة بالتميز، مع ذلك هذه النسبة تؤشر ن الجامعة تكون ضمن المنظمات المعروأ لى إنقطة( وهو ما يشير يز لمعايير النموذج األوروبي للتميز )إلى الحاجة لمزيد من االهتمام والتعز efqm كون هناك فجوة في التطبيق ) %57.3قدرها ) ، إذ كان من أصل سبعة معايير أربعة مطبق جزئيا ، وأيضا بالنسبة للمعايير المطبقة مقدار التطبيق ( %67كان ) بية ورو لى مزيد من االهتمام لرفع نسبة التطبيق للمعايير األ إما يؤشر ( وهو : : اختبار جودة المقياس لنموذج الدراسة اثانيا :وصف الفقرات الديمغرافية لعينة الدراسة .1 إن وصف عينة دراسة الحالة كان من خالل خمس فقرات ديمغرافية وهي: )اللقب العلمي، المنصب الوظيفي، ع العمل الممارس، مكان العمل(، وكما هو مبين في الجدول ) العلمي، نوالمؤهل ( أدناه وفق النسب المئوية لكل 3 متغير: american journal of business management, economics and banking volume 12 may, 2023 p a g e | 155 www.americanjournal.org 3الجدول ) توزيع عينة البحث( %النسبة المئوية التكرار التصنيف الفقرة الديمغرافية اللقب العلمي %45 69 مدرس مساعد %37 57 مدرس %10 15 أُستاذ مساعد ذأستا 12 8% %100 153 المجموع الكلي المنصب الوظيفي %42 64 تدريسي %20 31 مقرر قسم %16 25 مسؤول شعبة %14 22 رئيس قسم %5 7 معاون عميد %3 4 عميد %100 153 المجموع الكلي المؤهل العلمي %63 97 ماجستير %37 56 دكتوراه %100 153 المجموع الكلي لممارسنوع العمل ا اديميأك 64 42% 0 0 إداري %58 89 مشترك %100 153 المجموع الكلي مكان العمل %10 15 الجامعة %54 82 الكلية %37 56 المعهد %100 153 المجموع الكلي . اعداد الباحثين الجدول: من 3من الجدول ) قارب نصف العينة ممن كان ما ي ( أعاله، كانت نتائج وصف الفقرات الديمغرافية كما هو مبين، حيث 69هم بدرجة مدرس مساعد حيث بلغ عددهم ) مستجيب( وبنسبة مئوية ) ( وهي األعلى نسبة مقارنة ممن هم 45% 12بدرجة أُستاذ والتي كانت األدنى بعدد ) مستجيب( وبنسبة مئوية ) (، أما المنصب الوظيفي بلغ ممن يمارس 8% 64مهنة التدريس ) مئوية )مستجيب( وبنسبة ( وهو أعلى نسبة، في حين بلغت أقل نسبة من المستجيبين ممن 42% 4هم بدرجة عميد حيث بلغ عدد كل منهم ) مستجيب( وبنسبة مئوية ) (، أما بالنسبة للمؤهل العلمي كانت نسبة 3% american journal of business management, economics and banking volume 12 may, 2023 p a g e | 156 www.americanjournal.org 97( وبعدد )%63ممن حاصل على شهادة الماجستير ما نسبتهم ) مستجيب(، في حين ممن حاصل على شهادة ما نسبتهم ) الدكتوراه 56( وبعدد )37% مستجيب(، أما بالنسبة لنوع العمل الممارس بلغ ممن يمارس العمل المشترك (89 مستجيب( وبنسبة مئوية ) ( وهو أعلى نسبة، في حين بلغت نسبة المستجيبين ممن يمارس العمل األكاديمي 58% (64 مستجيب( وبنسبة مئوية ) 42% هو طبيعة مكان العمل حيث كان العدد األكبر األخيرة و(، أما الفقرة الخامسة و البصرة بنسبة )% من المستجيبين ممن عمل في كليات الجامعة التقنية الجنوبية 82( وبعدد )45 مستجيب( في البصرة بعدد ) حين كانت النسبة األقل ممن عمل في رئاسة الجامعة التقنية الجنوبية 15 مستجيب( وبنسبة )% 10 .) الدراسةاًلستجاب نسبة .2 لمقياس بيانات :ة المعتمدة في جمع االستبيان، البحث األداة استمارة كانت استمارة االستبيان( على عينة مكونة من مختلف المستويات 269وباالعتماد على أسلوب العينة العشوائية تم توزيع ) ات المطلوبة للتحليل والممتدة بين الفترة مع البيان القيادية واألكاديمية وكادر الهيئة التدريسية وبعد مرور شهرين تم ج (، وبعد استبعاد البيانات الشاذة والتي لم تمأل، كانت العينة الصالحة للتحليل مكونة من 2/2023/ 32022/ 12/ 3) ( أدناه: 5مستجيب( وكما هو مبين في الجدول ) 153) ( تفاصيل عدد اًلستمارات الموزعة والصالحة للتحليل5الجدول ) ات الموزعة اًلستمار 269 100% %24 65 اًلستمارات التي لم تسترجع %76 204 اًلستمارات المسترجعة %16 32 اًلستمارات التي لم تملئ outliers 19 9%)اًلستمارات الشاذة ) %91 153 اًلستمارات الصالحة للتحليل اًلحصائي .ينالمصدر: من اعداد الباحث american journal of business management, economics and banking volume 12 may, 2023 p a g e | 157 www.americanjournal.org : لبحثاي لعينة التحليل اإلحصائي الوصف .3 :أوًلا: مقاييس النزعة المركزية والتشتت لمتغيرات الدراسة من المناسب التعرف على خصائص ومواصفات تم اختبارها من ) مكون من متغير رئيسي البيانات التي تم جمعها من خالل أداتين )قائمة الفحص( 52 مفردة( تم ت قيادية مختلفة وكادر الهيئة التدريسية ولعينة من مستوياالمكون البحث من خالل مجتمع البحث اختبار مقياس 153مكونة ) مستجيب( ضمن بيئة التعليم العالي )الجامعة التقنية الجنوبية(، حيث تم اختبار مقاييس النزعة المركزية باين( والتشتت من خالل استخدام مجموعة من األساليب اإلحصائية )الوسط الحسابي، واالنحراف المعياري، والت )البحث فقرات على معايير لسبعة إشراك المكونة والقيادة، التنظيمية الثقافة واًلستراتيجية، والرسالة الغاية تختبر المعنيين، بناء القيمة المستدامة، قيادة األداء والتحول، انطباعات المعنيين، األداء اًلستراتيجي والتشغيلي( efqmالنموذج األوروبي للتميز ) كيبة البيانات أعاله كما هو مبين أدناه: تلخيص تر (، ويمكن . التحليل الوصفي لمتغير النموذج األوروبي للتميز )1 efqm :) بالنسبة للوسط الفرضي لمقياس المتغير المستقل النموذج األوروبي للتميز ) efqm ،( هو مقياس ثالثي )مطبق النز مقاييس اختبار تم حيث مطبق(، غير جزئي ا، المركزمطبق الحسابي، عة )الوسط خالل من والتشتت ية ( من خالل المقياس لهذا البيانات تركيبة كانت حيث والتباين(، المعياري، 153واالنحراف وكانت مستجيب( ، مخرجات تحليل الوسط الحسابي لمقياس البحث تشير إلى اقتراب إجابة عينة البحث من الوسط مع ذلك هذه النتائج ن االهتمام في تطبيق معايير النموذج األوروبي للتميز ) ة لمزيد متؤشر الى الحاج efqm نتائج (، حيث كانت ( بـ تقدر قيمة أعلى أن إلى تشير اإلستراتيجي التوجه لمتغير الحسابي للمفردة 2.310الوسط هو )ocl3) ) spm1)، في حين أدنى وسط حسابي كانت للمفردة )0.620)وبانحراف معياري قدره ) قدرها ) بقيمة 1.515 ) (، أما بالنسبة للبعد الثاني التنفيذ اإلستراتيجي كانت النتائج تشير إلى أن قيمة الوسط 0.550وبانحراف معياري ) (، 0.656( كأعلى قيمة متحققة لهذا البعد وبانحراف معياري يقدر بـ ) plt7( للمفردة )2.169الحسابي تقدر بـ ) (iti2)كذلك حققت المفردة حسابي تقدر بـ )للوسط ال أدنى قيمة ( وبتباين 0.667( وبانحراف معياري قدره )1.479 ا بالنسبة للبعد األخير النتائج اإلستراتيجية كانت نتائج النزعة المركزية تشير إلى أعلى قيمة للوسط 0.445) (، وأخير (ii10)الحسابي تمحورت حول المفردة بقيمة قدرها ) 0.701( وبانحراف معياري )2.103 يمة األدنى ، أما الق( . 2)(، )ملحق 0.691( وبانحراف معياري )1.621( بقيمة قدرها )ii4للوسط الحسابي كانت للمفردة ) american journal of business management, economics and banking volume 12 may, 2023 p a g e | 158 www.americanjournal.org والتوصيات : اًلستنتاجات الجزء الرابع : استنتاجات الجانب المعرفي والنظري: المعرفية والنظرية والتطبيقية ولغرض اإلجابة البحث في ضوء نتائج أوًلا التي وردت في المنهجية يتضح اآلتي: البحث الت على تساؤ أظهرت نتائج قائمة الفحص ). 1 check list )الجامعة التقنية الجنوبية( قد وصلت إلى معدل البحث ( أن مجتمع ( يقارب 427نقاط ما يفسر سبب االهتمام بالتميز وهو المعروفة المنظمات إلى مستوى نقطة(، وهو ما يؤهلها عن دخولها لعدد من التصنيفات الجامعية ساهم في اقترابها من النموذج األوروبي للتميز موذج، فضال المبكر بهذا الن (efqm .) مجتمع . 2 بأن النتائج والرسالة البحث أظهرت الغاية تشخيص في كامل إدراك لديها الجنوبية( التقنية )الجامعة زئي الذي يصل إلى )تطبيق الجواإلستراتيجية )التوجه اإلستراتيجي(، انعكس في مستوى ال 67 نقطة(. وفقا لما البحث المبينة فيما سبق، فإن الباحثة تضع توصيات البحث في ضوء استنتاجات ونتائج :ا: التوصياتثانيا يأتي: العمل على انشاء هيكلية تنظيمية تراقب وتحدث االتجاه اإلستراتيجي، من خالل الصياغة المتناغمة :الولىالتوصية .الجامعة وبما يتناسب مع الظروف البيئية والمتغيرات في محيط العمل األكاديمي ومسار العمل التنافسيية رسالة لرؤ تعزيز مشاركة العاملين التي تنطلق من خالل تنمية قدراتهم وتدريبهم ورفع مستوى المهارة والكفاءة :نيةالتوصية الثا امعية عالمية، وخلق ثقافة التمكين لكي تتم الموازنة وأبحاث ج وزجهم في ورش عمل عن القيادة واإلدارة بمراكز بين التوجه اإلستراتيجي واألداء والكفاءة بالعمل. الثال الوصول :ةثالتوصية التشكيالت، تستهدف الجامعة وخطط على مستوى اعداد خطط مركزية على مستوى ( شنغهاي )تصنيف العالمية التصنيفات إلى shanghaiواالنضمام وتصنيف( ، the ( (times higher education وتصنيف ،qs كون متطلبات االنضمام لهذه التصنيفات أغلبها ضمن متطلبات النموذج األوروبي ،) (، وبهذا االتجاه يحقق مجتمع البحث هدفين رئيسين وبنفس األدوات. efqmللتميز ) american journal of business management, economics and banking volume 12 may, 2023 p a g e | 159 www.americanjournal.org source: 1. barry, a. m. & fenton, m. (2013). university industry links in r&d and consultancy ireland's indigenous high-tech sector. irish geography, 46, 51-77. 2. beal, s. l. (1989). sample size determination for confidence intervals on the population mean and on the difference between two population means. biometrics, 969-977. 3. choudrie, j., manandhar, n., castro, c., & obuekwe, c. (2023). hey siri, google! can you help me? a qualitative case study of smartphones ai functions in smes. technological forecasting and social change, 189, 122375. 1-10. 4. fonseca, l., amaral, a., & oliveira, j. (2021). quality 4.0: the efqm 2020 model and industry 4.0 relationships and implications. sustainability, 13(6), 1-20. 5. martusewicz, j., szewczyk, k., & wierzbic, a. (2022). the environmental protection and effective energy consumption in the light of the efqm model 2020—case study. energies, 15(19), 1-17. 6. medne, a., lapina, i., & zeps, a. (2020). sustainability of a university’s quality system: adaptation of the efqm excellence model. international journal of quality and service sciences, 12(1), pp. 29-43. 7. nenadal, j. (2020). the new efqm model: what is really new and could be considered as a suitable tool with respect to quality 4.0 concept? quality innovation prosperity, 24(1), 17-28. 8. turisová, r., pačaiová, h., kotianová, z., nagyová, a., hovanec, m., & korba, p. (2021). evaluation of emaintenance application based on the new version of the efqm model. sustainability, 13(7), 1-15. 9. yousaf, m., & bris, p. (2019). a systematic literature review of the efqm excellence model from 1991 to 2019. international journal of applied research in management and economics, 2(2), 1115. 10. http://www.dgq.de/dateien/efqm. 11. www.efqm.org. http://www.dgq.de/dateien/efqm http://www.efqm.org/ american journal of business management, economics and banking volume 12 may, 2023 p a g e | 160 www.americanjournal.org ملحق ) 1 ) وبي للتميز وذج األور اختبار قائمة الفحص للنم (efqm) غير مطبق مطبق جزئياا مطبق الفقرة ت المعايير المعيار األول: الغاية والرسالة واإلستراتيجية 1 spm1 * 2 spm2 * 3 spm3 * 4 spm4 * 5 spm5 * 6 spm6 * 7 spm7 * 8 spm8 * 9 spm9 * 10 spm10 * لثقافة المنظمية الثاني: االمعيار والقيادة 11 ocl1 * 12 ocl2 * 13 ocl3 * 14 ocl4 * 15 ocl5 * 16 ocl6 * 17 ocl7 * 18 ocl8 * 19 ocl9 * 20 ocl10 * المعيار الثالث: إشراك المعنيين 21 iti1 * 22 iti2 * 23 iti3 * 24 iti4 * ار الرابع: بناء القيمة المعي المستدامة 25 bsv1 * 26 bsv2 * 27 bsv3 * 28 bsv4 * 29 bsv5 * 30 bsv6 * المعيار الخامس: قيادة األداء والتحول 31 plt1 * 32 plt2 * 33 plt3 * 34 plt4 * 35 plt5 * american journal of business management, economics and banking volume 12 may, 2023 p a g e | 161 www.americanjournal.org 36 plt6 * 37 plt7 * ار السادس: انطباعات المعي المعنيين 38 ii1 * 39 ii2 * 40 ii3 * 41 ii4 * 42 ii5 * 43 ii6 * 44 ii7 * 45 ii8 * 46 ii9 * 47 ii10 * المعيار السابع: األداء اًلستراتيجي والتشغيلي 48 spo1 * 49 spo2 * 50 spo3 * 51 spo4 * 52 spo5 * 1 2 3 األوزان 20 22 10 التكرار 2o 44 30 ناتج )عدد التكرارات * الوزن( 1.788 المعدل الموزون )الوسط الحسابي المرجح( %42.7 النسبة المئوية للتطبيق %57.3 حجم الفجوة للمتطلب المصدر: من اعداد الباحثين باًلعتماد على قائمة الفحص. ملحق ) 2 ) (efqmالتحليل الوصفي لمتغير النموذج األوروبي للتميز ) variable subvariable items mean std. deviation variance التوجه اإلستراتيجي المعيار األول: الغاية والرسالة واإلستراتيجية spm1 1.515 0.550 0.303 spm2 1.904 0.650 0.423 spm3 2.100 0.677 0.458 spm4 2.001 0.667 0.444 spm5 1.736 0.664 0.441 spm6 1.808 0.697 0.485 spm7 2.100 0.641 0.411 spm8 1.781 0.657 0.432 spm9 1.837 0.654 0.427 spm10 1.944 0.666 0.444 ocl1 2.107 0.598 0.357 american journal of business management, economics and banking volume 12 may, 2023 p a g e | 162 www.americanjournal.org المعيار الثاني: الثقافة المنظمية والقيادة ocl2 2.059 0.560 0.314 ocl3 2.310 0.620 0.384 ocl4 2.202 0.670 0.449 ocl5 2.008 0.682 0.465 ocl6 2.269 0.646 0.417 ocl7 2.124 0.678 0.459 ocl8 2.112 0.672 0.452 ocl9 2.107 0.613 0.376 ocl10 2.113 0.651 0.423 التنفيذ لث: إشراكالمعيار الثا المعنيين iti1 1.596 0.660 0.436 iti2 1.479 0.667 0.445 iti3 1.637 0.634 0.401 iti4 1.731 0.651 0.424 المعيار الرابع: بناء القيمة المستدامة psv1 1.824 0.607 0.369 psv2 1.631 0.661 0.437 psv3 1.867 0.663 0.440 psv4 1.668 2.549 6.496 psv5 1.540 0.648 0.419 psv6 1.794 0.596 0.355 المعيار الخامس: قيادة األداء والتحول plt1 2.046 0.586 0.344 plt2 2.059 0.622 0.386 plt3 2.082 0.651 0.423 plt4 2.141 0.637 0.406 plt5 2.031 0.566 0.321 plt6 2.001 0.616 0.380 plt7 2.169 0.656 0.430 النتائج المعيار السادس: انطباعات المعنيين ii1 1.772 0.645 0.416 ii2 1. 722 0.635 0.403 ii3 1.841 0.679 0.462 ii4 1.621 0.691 0.477 ii5 1.636 0.624 0.389 ii6 1.695 0.664 0.442 ii7 1.859 0.652 0.425 ii8 1.728 0.582 0.338 ii9 2.007 0.674 0.454 ii10 2.103 0.701 0.492 المعيار السابع: األداء اإلستراتيجي والتشغيلي spo1 1.909 0.613 0.376 spo2 1.833 0.583 0.340 spo3 1.691 0.646 0.417 spo4 1.744 0.594 0.353 spo5 1.899 0.606 0.367 على مخرجات برنامج باًلعتماد ينالمصدر: من اعداد الباحث spss v.26. american journal of business management, economics and banking issn (e): 2832-8078 volume 5, | oct., 2022 p a g e | 23 www.americanjournal.org improving the organizational and economic mechanisms of small business development ergashev jamshid jamoliddinovich namangan institute of engineering and technology, assistant of the department of economics abdulkarimov zuhrali tursunalievich namangan institute of engineering and technology, faculty of economics, associate professor of economics a b s t r a c t k e y w o r d s the organization and development of entrepreneurship and private business is a very important issue, which is to lay the foundation for radical changes in the structural structure of our economy during the stages of economic reforms in our country. to achieve this goal, a number of economic reforms have been carried out, and large institutional frameworks have been created to enhance its role. these include legal and regulatory documents on the organization and guarantee of entrepreneurial activity, non-governmental organizations and enterprises that support entrepreneurs. economic reforms; small business; business entities; credit lines. it is important to further develop small business and private entrepreneurship, which play an important role in the national economy, thereby filling the domestic market with competitive, high-quality and export-oriented products, creating new jobs and increasing incomes and sustainable economic growth. work is underway. at the same time, this sector is the main impetus for the growth of tax revenues to the state budget and the growth of gdp, which is a key indicator of economic development. small business and private entrepreneurship are becoming the backbone and the main force of social, economic and political stability in our society. the organization and development of entrepreneurship and private business is a very important issue, which is to lay the foundation for radical changes in the structural structure of our economy during the stages of economic reforms in our country. to achieve this goal, a number of economic reforms have been carried out, and large institutional frameworks have been created to enhance its role. these include legal and regulatory documents on the organization and guarantee of entrepreneurial activity, non-governmental organizations and enterprises that support entrepreneurs. in short, the establishment of a complex of private entrepreneurship and small business in uzbekistan is going well. president sh. mirziyoyev said about the activities of these enterprises: the decree of october 5 this year approved american journal of business management, economics and banking volume 5, oct., 2022 p a g e | 24 www.americanjournal.org a comprehensive program of measures to ensure the rapid development of entrepreneurial activity, comprehensive protection of private property and improving the quality of the business environment. this state program, newly developed by experienced and qualified specialists, is aimed at ensuring unconditional compliance with the requirements of the adopted legislation in this area. it includes measures to provide full support to small business and private entrepreneurship by the state, to further strengthen the protection of the rights and guarantees of the industry, to limit unwarranted inspections of entrepreneurs. indeed, small businesses have become the lifeblood of our national economy today. one of the most pressing issues in further expanding their activities, of course, in the development of small enterprises is to support their activities, to further expand their activities by attracting national and foreign investment in the activities of small businesses and private entrepreneurship. the research is also devoted to this topic, which is relevant today. on measures of the president of the republic of uzbekistan to further stimulate the development of private entrepreneurship, small and medium business april 9, 1998 pf-1987 the cabinet of ministers decides on the implementation of decree no. 1. for reference, the legislation of the republic of uzbekistan establishes a system of guarantees and benefits for small and medium-sized businesses. prohibit the issuance of departmental documents that complicate the organization, registration and operation of small and medium-sized businesses, the requirement of additional references and documents not provided for in government decisions. 2. to determine that public administration bodies, credit and financial institutions, insurance companies and non-governmental organizations are responsible for the implementation of tasks to support small and medium-sized businesses. the heads of local authorities, as well as the ministries, departments and agencies listed in the annex, should be warned that their activities will be evaluated based on how effectively they contribute to the development of small and medium business, private entrepreneurship. 3. to recommend to the chamber of commodity producers and entrepreneurs of uzbekistan to establish information and advisory support centers for small and medium business under the territorial chambers of commodity producers and entrepreneurs, to assign the following functions: • providing business entities with economic, legal, production-technological and other necessary information for the effective implementation of programs and projects in the field of entrepreneurship; • comprehensive assistance to small and medium-sized businesses, private entrepreneurs in the development of constituent documents, business plans, loan applications, organization of accounting and reporting, audits, other types of consulting services; • provision of legal services, assistance in interaction of private entrepreneurs, small and medium businesses with tax, financial, banking, insurance and other structures; • preparation of feasibility studies of investment proposals, documents required for participation in the selection of investment projects for small and medium enterprises, as well as calculations of their financing. the chamber of commodity producers and entrepreneurs of uzbekistan together with the state property committee of the republic of uzbekistan within two weeks to develop a model charter, structure and staffing of regional centers for information and consulting support of small and medium enterprises; confirm. american journal of business management, economics and banking volume 5, oct., 2022 p a g e | 25 www.americanjournal.org 4. exhibitions and presentations of foreign small technologies and compact equipment in the regions of the republic, with their delivery and demonstration, for the formation of orders of small and medium-sized businesses of the ministry of foreign economic relations and their competitive inclusion in foreign credit lines accept the offer of transfer. the ministry of foreign economic relations of the republic of uzbekistan together with the council of ministers of the republic of karakalpakstan, regional and tashkent city khokimiyats within two months to determine the exact dates of exhibitions and presentations in the regions of the republic from september 1998 to february 1999. to provide organizational and technical conditions for holding exhibitions, wide involvement of business entities in them, appropriate advertising in the media. 5. to determine that development of standard investment projects on foreign credit lines with the use of small technologies and compact equipment is carried out on the basis of conditions of crediting of the authorized executive banks of foreign credit lines. in conjunction with the ministry. within a month, the national bank for foreign economic activity, asaka bank, and other commercial banks should develop a procedure for conducting competitions among small and medium-sized businesses to obtain appropriate loans for their standard projects, depending on the opening of foreign credit lines. to the members of the chamber of commodity producers and entrepreneurs of uzbekistan, the association of peasants and farms. 6. to approve the procedure for selection of projects and issue of foreign credits for development of medium business. it should be noted that control over the timely and targeted use of foreign loans by small and mediumsized businesses is entrusted to commercial banks. 7. to determine: part of the missing funds of a small and medium business entity required to meet the conditions of obtaining foreign loans from the privatization of state property by the business fund through its participation in the charter funds of small and medium enterprises (previously issued loans at their expense) taking into account the amounts to be reimbursed) can be replenished from the resulting funds; 50% of the insurance premium on insurance of collateral by a small and medium business entity on a foreign credit line is paid to insurance companies by the business fund, dehkan and farm support fund should be business funds and other extra-budgetary funds shall submit quarterly reports to the ministry of finance of the republic of uzbekistan on the movement of funds related to the implementation of projects on foreign credit lines. 8. the national bank for foreign economic activity and the association of banks of uzbekistan: on their contribution to the charter capital of the madad insurance agency of 25.0 million soums each and to the charter capital of the business fund of 75.0 million soums; to approve the initiatives of commercial banks to provide free services to small and medium enterprises in the examination and selection of investment projects for inclusion in foreign credit lines. 10. the ministry of macroeconomics and statistics of the republic of uzbekistan in the second half of 1998 in the prescribed manner statistical information reflecting the status of the establishment and liquidation of small and medium enterprises, as well as key indicators of their activities by regions and industries develop american journal of business management, economics and banking volume 5, oct., 2022 p a g e | 26 www.americanjournal.org references 1. mirzièev sh.m. address of the president of the republic of uzbekistan shavkat mirziyoyev to the oliy majlis. people's speech, december 23, 2017 no. 258 (6952). 2. https://www.imf.org/external/pubs/ft/sdn/2015/sdn1504 3.https://stat.uz/en/432-analiticheskie-materialy-uz/2031-development-of-small-business-andprivate-entrepreneurship 4. google.com 5. http.biznesrivoji american journal of business management, economics and banking issn (e): 2832-8078 volume 9, | feb., 2023 p a g e | 11 www.americanjournal.org the impact of financial technology on the financial quality enhancing of banking electronic services in jordanian commercial banks safa’a mustafa jaber faculty of business, amman arab university, amman, jordan sweets236@yahoo.com mahmood abushareah faculty of business, amman arab university, amman, jordan, mahmood. abushareah@aau.edu.jo. 0000-0003-3545-4486 a b s t r a c t k e y w o r d s this study aimed to investigate the impact of financial technology dimensions on improving the quality of electronic banking services at jordanian commercial banks in the capital, amman, from the viewpoint of bank customers. where the comparison method was adopted for previous studies. the study concluded that there is an effect of electronic financing, electronic lending, and automatic teller machines in improving the quality of electronic services in jordanian commercial banks in the capital, amman. accordingly, the study recommends the need for jordanian commercial bank administrations in the capital, amman, to pay attention to developing electronic payment services and deepening customers' understanding of electronic payment services so that they can benefit from them more, in addition to educating customers about the importance of using electronic banking services, and the inclusion of all possible services in electronic services. financial technology, electronic banking services, jordanian commercial banks. 1. introduction the quality of electronic banking services provided by banks is considered one of the most important pillars on which it relies in satisfying the customer, satisfying his needs, and attracting his attention to everything new. because of its important role in the conduct of various operations; provided by banking services (habes et al., 2023; salloum et al., 2019; wang et al., 2022). with the increase of time and the availability of modern technologies and the development of science, all commercial banks have to develop their competitive advantages and continuously improve the quality of electronic banking service. through the banking services it provides to customers that distinguish it from other commercial banks, and to attract the largest number of customers through the new and modern features american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 12 www.americanjournal.org it offers; such as reducing costs on transactions, ease and speed of dealing, more security, flexibility in dealing and accuracy in work (alghizzawi, 2019). as for financial technology, it has a fundamental role in the lives of individuals in the current era due to its heavy reliance on the internet, dealing with digital payments and money transfers. it is an advantage to attract electronic customers who spend most of their time on their smartphones in electronic communication, and use many applications available on their phones (samar et al., 2021). although the banking sector relies on human labor, it can now fully automate its banking services. through the digital services it provides to customers using mobile phone applications, or what is called smart phones. mobile applications have provided an opportunity for electronic banking services to operate completely without the need for an actual employee at the same time. in the recent times that we have witnessed in the twenty-first century due to the corona pandemic, the need for electronic banking services has increased. which adopts financial technology applications, to facilitate customers in obtaining their banking services through their smart phones, and to conduct many banking operations without the need to be present in a bank branch, which saves the customer time, effort, cost, speed and security in achieving his requirements (alshibly et al., 2019; alnawafleh et al., 2019; rahi et al., 2021). the importance of the study is represented in the extent to which the banking sector uses financial technology, and the extent of its effectiveness and impact on improving the quality of electronic banking services, its ability to achieve competitive advantage, maintain its old customers and satisfy their desires, attract new customers and provide customer-oriented solutions, in the most efficient way and at the lowest possible cost; to enhance customer satisfaction (hundal & zinakova, 2021). the corona pandemic also revealed to us the importance of electronic banking services provided to customers, and what makes it easier for them to deal with financial technology applications and programs provided by banks remotely, and to complete most of their transactions via their mobile phones, or one of the financial technology applications, and to indicate the extent to which the bank depends in its electronic transactions on financial technology. were the jordanian commercial banks keeping pace with these developments? and it addressed this crisis through its electronic services based on financial technology, and a review of previous studies has been done and compared to measure the impact of financial technology in many areas. accordingly, the study derives its importance from the importance of financial technology and its effects in conducting financial transactions, as well as the innovations it introduced, which had a clear impact on the performance and continuity of jordanian commercial banks. 2. previous studies since the beginning of the current century, the world has been witnessing an increasing technological, information and digital boom, which has greatly affected most business sectors. this boom contributed to the development of digital systems, databases, websites and other media, which changed the nature of business and economic sectors as a whole (alghizzawi, 2019). accordingly, information technology has entered all areas of practical life, as it has entered all sectors of the economy, and has overlapped with all administrative, technical and informatics jobs. as it has become an indispensable factor in the business environment, by integrating it with the main administrative functions such as planning, organizing, commanding and controlling, and through the emergence of artificial intelligence systems, computerized systems and expert systems (rahi et al., 2019). thus, these systems can make it easier for the company to achieve the required financial performance, so that technology helps reduce the american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 13 www.americanjournal.org time and effort specified to achieve the company's vision of goals, in terms of time or spatial framework, or even in terms of organizing resources (suryono et al., 2020). the development of information technology systems has led to the emergence of many influences, which are reflected in the policies and structures of organizational companies, as these systems have become an essential part of achieving the competitive advantage of organizations, through the emergence of web applications and websites, in addition to smart devices and their applications, which led to the emergence of new frameworks to compete using for online marketing, recruitment or customer relationship management (abushareah & mohamed naim, 2015). on the other hand, the banking industry is one of the most important economic sectors, and one of the most important macroeconomic drivers for any country in the world. because of this importance, the banking industry may need to constantly evolve and update, and keep up with all the updates in the information and communication technology and electronic fields. this is why banks tend to focus on the digital environment, to gain a competitive advantage, especially in a competitive banking environment where many investors are attracted towards banks as an investment (kustiningsih et al., 2020; lehyeh et al., 2020). 2.1 financial technology with the rapid development of banking services, the increase in competitiveness, the massive expansion in the quality of banking services, and the increasing difficulties of entering the financial services market, banks have become required to continuously develop services and the way they provide these services. where distinction is no longer limited to the type of service or its novelty, but rather to the method in which the service is provided to customers (higgins et al., 2019). and since this era is characterized by tremendous speed, it is imperative for all sectors, especially the banking sector, to keep pace with this speed in its services. speed is currently linked to information technology, as obtaining the advantage of speed requires excellence in technological and digital systems, and the development of digital infrastructure in order to be able to keep pace with the continuous development in banking services (almuhaisen et al., 2020). any financial transaction or service provided to the customer, through various information technology means, is considered a digital transaction. because of this great diversity and flexibility in the concept of digital transactions, this is what makes developing a clear concept of financial technology complex. however, it is clear that it is directly related to the concept of electronic services. electronic services provided in the financial sector are the means through which financial technology is applied on the ground. therefore, it is necessary to link financial technology with electronic financial services (habes et al., 2021; saghier & nathan, 2013). according to (garg et al., 2021), financial technology has gained great importance over the past years, especially in light of the continuous acceleration in the pace of digital and informational development, and financial technology seeks to achieve many goals: 1. speed this era is called the era of speed, as speed has become one of the most important requirements in the labor market (alsamirae et al., 2020). the accelerating pace of the economic wheel and the expansion of the concept of the digital economy have made the speed factor an indispensable requirement in economic and financial transactions(dash & sharma, 2022). this requirement, in addition to the great importance and continuous and large demand for banking services, made the banking sector go towards accelerating the pace of its business through the use of information technology means, and providing american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 14 www.americanjournal.org electronic services that made the service completion time faster and easier, which increased the pace of banking transactions and made the operational cycle of banks faster than before (rabaa’i, 2021; rahi et al., 2020). 2. cost reduction the maximization of economic benefit is considered the primary goal of the banking sector; given that they are primarily profitable institutions. therefore, obtaining the highest level of profit necessarily requires a reduction in costs, as reducing costs generates a higher profit. technology is one of the most important means used by banks to reduce costs (alghizzawi & habes, 2020). the introduction of technology has made working hours more productive. transactions that used to take hours to complete are now completed electronically within a few minutes. on the other hand, technology has provided the use of many office supplies in banks, in addition to its ability to reduce staff costs, by reducing the number of employees who have been replaced by technology, or enabling employees to work remotely without the need to use bank facilities that would save some operating expenses on the bank. this means that the use of financial technology has greatly contributed to reducing costs resulting from human error (hua et al., 2019; tsai et al., 2021). 3. increasing banking security, privacy and transparency many people feel insecure when dealing with banking transactions, especially in light of the fear of being robbed if carrying amounts to deposit or transfer them through banks. fintech has improved security in this aspect. on the other hand, it has reduced the process of losing evidence. the notice of obtaining the service reaches the customer through his phone number, including the details, amount and fees of the service obtained. this made the issue of transparency more clear, so that the customer carries these proofs and information on his phone wherever he goes (al-majali & bashabsheh, 2016). as for privacy, it is one of the most important characteristics that the customer is looking for in banking services, as the use of financial technology has facilitated access to banking privacy and secrecy, as some customers believe that going to the bank's headquarters poses a threat to their banking privacy, given that many people can they know the nature of the service they want to obtain, whether employees or customers by chance or otherwise. which made many of them look for obtaining banking services in a more private way, and this made electronic financial services the ideal way to achieve this requirement (asfour & haddad, 2014). 4. increased prevalence one of the most important goals that banks are looking for is to expand the reach of their services, and to reach the largest possible number of customers (alalwan et al., 2017). this cannot be easily achieved through traditional means of advertising and marketing. modern digital methods have enabled companies to promote their services more smoothly, ensuring that it reaches the largest possible segment. on the other hand, delivering the service to existing customers has become easier than before, as this financial technology spared banks the burden of establishing branches in remote and remote areas. where customers in those areas can benefit from a wide network of services, without the need to go to the bank branch (miskan et al., 2021). american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 15 www.americanjournal.org 5. comparison customer orientations and preferences differ according to the customer's awareness, and this is what makes customers turn towards different banks, because of their admiration either for the policy or the nature of the services of one bank alone. for this reason, the comparison is an important part of customers in order to create full awareness of the bank they want to deal with (habes et al., 2018). financial technology has enabled bank customers, through digital applications, whether those on the internet or smart phone applications, to review the services of different banks, and to determine the most convincing for them, as it also enabled them to compare the services’ fees, quality, and steps to perform them before the decision to go to deal. with a specific bank and not others. as the mental image becomes formed for the customer before choosing the service provider, by reviewing his services, the method of providing them, and the feedback available digitally, and comparing them with the rest of the competitors (alghzawi et al., 2020). 2.2 quality of electronic services e-services are often considered a sub-field of services, as their definition is not much different from the definition of service quality. (lee & lin, 2005) defined it as the judgment and evaluation of customers on the quality of electronic services provided to them. thus, the concept of electronic service quality is not much different from traditional service quality, with the exception of different measurement methods. electronic service quality has specific measurement dimensions, the most important dimension for customers of any electronic service is first and foremost ease of use, as these services may target many age, social and educational groups, and this difference must be taken into account. as for confidentiality, it is an obsession for users of any electronic service, as sharing personal data can be dangerous for users if the website is not trusted (alnaser et al., 2020; jiang et al., 2016). as for the website design, it is an attractive factor for customers as they expect a well-defined website with balanced colors, and organized information so that they can order services smoothly and quickly. on the other hand, customers may be interested in responses, feedback, and communication with the company that provides the service, whether about submitting a request, comments, or suggestions for development. therefore, companies must be prepared to respond quickly and appropriately (ighomereho et al., 2022). 2.3 financial electronic services in jordanian banks jordanian banks operating in jordan, like all banks in the world, are trying to build electronic systems to activate financial technology countries and facilitate their access to the largest number of customers (ismail & alawamleh, 2017). 1. system for offering and collecting services electronically (e-fawateercom) this system formally emerged and was regulated as a result of the electronic transactions law issued by the central bank of jordan for the year (2015) and the electronic payment and transfer system issued in (2017) later, in cooperation with jordanian banks, banks operating in jordan and the digital financial services company "modofaatcom". to display and pay all bills electronically, whether these bills are due to government agencies or private institutions. the operation of this system has been american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 16 www.americanjournal.org entrusted to a company specialized in this field in order to manage and operate it (al samara et al., 2019). 2. managing accounts electronically this service enables customers to access and manage their accounts securely and quickly, without the need to visit the bank providing the service. the services that can be included under this item include balance inquiry, issuance of an account statement showing the movements made by the customer, and changing the customer's personal data. on the other hand, the customer can conduct some banking operations and transactions, through this feature determined by each bank according to its internal policy (alshurideh, 2022). 3. ordering products and services bank customers can request various bank services or products, and the bank's products are limited to electronic cards, check books, and any tools that can be used to obtain bank services. where this feature reduces the burden imposed on the customer, by performing the required service without the need to consume time, as any request from the bank can be done from anywhere, whether from home, work or others (krishnan, 2014). 4. money transfers financial transfers are considered one of the most important market drivers, as they are considered one of the fastest and safest ways to exchange goods and services, as these transfers are made through banks or authorized arms such as exchange companies, service companies and financial intermediation. electronic services enable customers to make these transfers faster and more smoothly. this helps the customer save time and effort, improves the smooth flow of cash, and increases the efficiency of the supply chain and value chains (rahi et al., 2019) 5. 5. inquire about currency exchange rates many customers are interested in information related to foreign exchange rates against the dinar or other currencies, and investors are more interested in quickly obtaining information than in the information itself. in order for the information to be of value in decision-making, it must be in a timely manner. speed is very important in this field. electronic services have facilitated the process of obtaining information, especially exchange rates, which are of great importance (olusolade aribake & mat aji, 2020; rahi et al., 2021) 3. discussions most of the previous studies focused on measuring the quality of electronic banking services through independent variables different from this study. as for this study, it focused on measuring the improvement of the quality of electronic banking services through financial technology variables (al samara et al., 2019; alalwan et al., 2017; alshurideh, 2022; garg et al., 2021; habes et al., 2023; hua et al., 2019; ighomereho et al., 2022; ismail & alawamleh, 2017; jiang et al., 2016; krishnan, 2014; lee & lin, 2005; miskan et al., 2021; olusolade aribake & mat aji, 2020; rahi et al., n.d., 2020; samar et al., 2021). this study was strengthened to employ the previous experiences presented by the american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 17 www.americanjournal.org researchers in the field of study, linking financial technology variables to improving the quality of electronic banking services, and coming up with a theoretical framework for contemporary concepts, and the possibility of transferring them to the banking sector's work environment. especially commercial banks operating in the hashemite kingdom of jordan. in general, this study will achieve a new addition in the field of knowledge of improving the quality of electronic banking services in the banking sector by employing financial technology variables in this sector. 4. conclusion financial technology has an impact on all major stakeholders and activities in the bank, and the adoption of financial technology has contributed to growth in the information technology sector in general and innovations in the field of finance. despite the development of the volume of investments in financial technologies in the arab countries, its role remains in most these countries are limited and weak in reducing the financial inclusion gap in small and medium enterprises. as all the variables that absorbed financial technology have a negative impact on the demand for money (md) for both mobile phone subscriptions (ms) and automated teller machines (atm) a negative relationship with the demand for money (md). 4.1 recommendations based on the discussions that resulted from previous studies and during our review and comparison of their results, there is a need to work on developing and modernizing information technology systems in jordanian commercial banks, in order to keep pace with modern financial technology. in addition to the need for the interest of the jordanian commercial bank departments in the capital, amman, in developing electronic payment services and deepening customers' understanding of electronic payment services so that they can benefit more from them. finally, it is necessary to deepen the departments of jordanian commercial banks to motivate customers to benefit from the electronic transfer service and to facilitate the details related to providing the service, such as not exaggerating the imposition of fees on financial transfers, and to prepare electronic platforms in a way that facilitates the use of the service by customers. 4.2 future research despite the scientific and practical contribution presented in this study, there must be some limits that may be important in the future. accordingly, studies must be conducted in the near future on other banks dealing with new variables of financial technology, with a focus on using other statistical methods to process the data of the study that will be conducted in the future instead of the comparison method. taking into consideration the study of the relationship between financial inclusion strategy and modern financial technology. finally, it is possible to expand in the future to include the use of modern financial technology, on customer satisfaction and loyalty. references 1. abushareah, m. a. a. r., & mohamed naim, a. (2015). the practices of musharakah mutanaqisah in islamic financial institutions. international journal of education and social science, 2(3), 105–114. 2. alsamirae, z., s. alshibly, m., & alghizzawi, m. (2020). excellence in drawing up marketing american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 18 www.americanjournal.org mix strategies for small and medium enterprises (smes) and their impact on the marketing performance. business, management and economics research, 63, 30–36. https://doi.org/10.32861/bmer.63.30.36 3. al-majali, m. m., & bashabsheh, a. a. (2016). factors that affect commercial banks customers intention towards electronic payment services in jordan. international business research, 9(3), 79. 4. al-shibly, m. s., alghizzawi, m., habes, m., & salloum, s. a. (2019). the impact of demarketing in reducing jordanian youth consumption of energy drinks. international conference on advanced intelligent systems and informatics, 427–437. 5. al samara, m. f., al ali, o. a., & afeef, j. h. a. (2019). the impact of external shari’ah auditing on the efficiency of jordanian islamic banks performance. international journal of business and management, 14(5), 183–191. 6. alalwan, a. a., dwivedi, y. k., & rana, n. p. (2017). factors influencing adoption of mobile banking by jordanian bank customers: extending utaut2 with trust. international journal of information management, 37(3), 99–110. 7. alghizzawi, m. (2019). the role of digital marketing in consumer behavior: a survey. international journal of information technology and language studies, 3(1). 8. alghizzawi, m., & habes, m. (2020). impacts of social media and demographical characteristics on university admissions : case of jordanian private universities. december. 9. alghzawi, m., alghizzawi, m., & tarabieh, s. (2020). consumer impulsive buying behavior of services sector in jordan. journalnx-a multidisciplinary peer reviewed journal, 6(7), 227–237. 10. almuhaisen, o., habes, m., & alghizzawi, m. (2020). an empirical investigation the use of information, communication technologies to english language acquisition: a case study from the jordan. development, 7(5). 11. alnaser, a. s., habes, m., alghizzawi, m., & ali, s. (2020). the relation among marketing ads, via digital media and mitigate (covid-19) pandemic in jordan. dspace.urbe.university, july. 12. alnawafleh, h., alghizzawi, m., & habes, m. (2019). the impact of introducing international brands on the development of jordanian tourism. international journal of information technology and language studies, 3(2). 13. alshurideh, m. (2022). does electronic customer relationship management (e-crm) affect service quality at private hospitals in jordan? uncertain supply chain management, 10(2), 325– 332. 14. asfour, h. k., & haddad, s. i. (2014). the impact of mobile banking on enhancing customers’ e-satisfaction: an empirical study on commercial banks in jordan. international business research, 7(10), 145. 15. dash, b., & sharma, p. (2022). role of artificial intelligence in smart cities for information gathering and dissemination (a review). academic journal of research and scientific publishing, 4(39). 16. garg, p., gupta, b., chauhan, a. k., sivarajah, u., gupta, s., & modgil, s. (2021). measuring the perceived benefits of implementing blockchain technology in the banking sector. technological forecasting and social change, 163, 120407. 17. habes, m., alghizzawi, m., elareshi, m., ziani, a., qudah, m., & al hammadi, m. m. (2023). e-marketing and customers’ bank loyalty enhancement: jordanians’ perspectives. in the american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 19 www.americanjournal.org implementation of smart technologies for business success and sustainability (pp. 37–47). springer. 18. habes, m., alghizzawi, m., salloum, s. a., & ahmad, m. f. (2018). the use of mobile technology in the marketing of therapeutic tourist sites: a critical analysis. international journal of information technology and language studies, 2(2). 19. habes, m., alghizzawi, m., salloum, s. a., & mhamdi, c. (2021). effects of facebook personal news sharing on building social capital in jordanian universities. in studies in systems, decision and control (vol. 295, issue june 2020). springer international publishing. https://doi.org/10.1007/978-3-030-47411-9_35 20. higgins, j. p. t., li, t., & deeks, j. j. (2019). choosing effect measures and computing estimates of effect. cochrane handbook for systematic reviews of interventions, 143–176. 21. hua, x., huang, y., & zheng, y. (2019). current practices, new insights, and emerging trends of financial technologies. industrial management & data systems. 22. hundal, s., & zinakova, t. (2021). financial technology in the finnish banking sector and its impact on stakeholders in the wake of covid-19. risk governance & control: financial markets & institutions, 11(1), 8–19. 23. ighomereho, o. s., afolabi, t. s., & oluwakoya, a. o. (2022). impact of e-service quality on customer satisfaction: a study of internet banking for general and maritime services in nigeria. journal of financial services marketing, 1–14. 24. ismail, l. b., & alawamleh, m. (2017). the impact of online banking of customer satisfaction in jordan. journal of organisational studies and innovation, 4(2), 1–13. 25. jiang, l., jun, m., & yang, z. (2016). customer-perceived value and loyalty: how do key service quality dimensions matter in the context of b2c e-commerce? service business, 10, 301–317. 26. krishnan, s. (2014). the power of mobile banking: how to profit from the revolution in retail financial services. john wiley & sons. 27. kustiningsih, n., kalbuana, n., rochman, a. s., farid, m. m., bharmawan, a. s., farida, i., sholikha, s. m., setiawan, d., & hidayat, w. (2020). study ratio financial of bank performance: evidence from indonesia. palarch’s journal of archaeology of egypt/egyptology, 17(9), 6571–6605. 28. lee, g., & lin, h. (2005). customer perceptions of e‐service quality in online shopping. international journal of retail & distribution management. 29. lehyeh, s. m. a., alharafsheh, m., & abushareah, m. (2020). understanding the impact of knowledge management on marketing injordan: excellence perspective. palarch’s journal of archaeology of egypt/egyptology, 17(7), 15423–15440. 30. miskan, n. h., hussin, n. l., muhamad, n., mohd esa, m., & mohd aziz, n. e. (2021). the financial technology (m-banking) adoption among baby-boomers in twenty-first century. international journal of academic research in business and social sciences, 11(8). 31. olusolade aribake, f., & mat aji, z. (2020). modelling the phishing avoidance behaviour among internet banking users in nigeria: the initial investigation. journal of computer engineering and technology, 4(1), 1–17. 32. rabaa’i, a. a. (2021). fintech in kuwait: a survey study. international journal of business information systems. 33. rahi, s., alghizzawi, m., ahmad, s., munawar khan, m., & ngah, a. h. (2021). does employee american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 20 www.americanjournal.org readiness to change impact organization change implementation? empirical evidence from emerging economy. international journal of ethics and systems, ahead-of-p(ahead-of-print). https://doi.org/10.1108/ijoes-06-2021-0137 34. rahi, s., alghizzawi, m., ishtiaq, m., ngah, a. h., & mehta, a. m. (n.d.). examining consumer behaviour towards continuance use of mobile shopping apps with the integration of expectation confirmation theory and flow theory. 35. rahi, s., khan, m. m., & alghizzawi, m. (2020). extension of technology continuance theory (tct) with task technology fit (ttf) in the context of internet banking user continuance intention. international journal of quality & reliability management. 36. rahi, s., mansour, m. m. o., alghizzawi, m., & alnaser, f. m. (2019). integration of utaut model in internet banking adoption context. journal of research in interactive marketing. 37. saghier, n. el, & nathan, d. (2013). service quality dimensions and customers ’ satisfactions of banks in egypt. proceedings of 20th international business research conference. 38. salloum, s. a., al-emran, m., khalaf, r., habes, m., & shaalan, k. (2019). an innovative study of e-payment systems adoption in higher education: theoretical constructs and empirical analysis. international journal of interactive mobile technologies, 13(6). 39. samar, r., mustafa, o. m. m., malek, a., & mahmoud, a. (2021). the post-adoption behavior of internet banking users through the eyes of self-determination theory and expectation confirmation model. in journal of enterprise information management: vol. ahead-of-p (issue ahead-of-print). https://doi.org/10.1108/jeim-04-2020-0156 40. suryono, r. r., budi, i., & purwandari, b. (2020). challenges and trends of financial technology (fintech): a systematic literature review. information, 11(12), 590. 41. tsai, w.-h., wu, y.-s., cheng, c.-s., kuo, m.-h., chang, y.-t., hu, f.-k., sun, c.-a., chang, c.-w., chan, t.-c., & chen, c.-w. (2021). a technology acceptance model for deploying masks to combat the covid-19 pandemic in taiwan (my health bank): web-based cross-sectional survey study. journal of medical internet research, 23(4), e27069. 42. wang, s., ibrahiem, m. h., & li, m. (2022). motivations influencing alipay users to participate in the ant forest campaign: an empirical study. international journal of environmental research and public health, 19(24), 17034. american journal of business management, economics and banking issn (e): 2832-8078 volume 10, | march, 2023 p a g e | 119 www.americanjournal.org supply chain strategies and their reflection on sales promotion (a field study in misan company for the production of dairy and refreshments ltd.) asst. prof. dr. alaa abdulsalam mustafa al-abbasi alaa@uomisan.edu.iq lecturer. hind naeem hushi hindnaeem@gmail.com asst. lecturer mohammed raoof mahmood mohamed@uomisan.edu.iq department of business administration college of administration and economics university of misan iraq a b s t r a c t k e y w o r d s this work aims to identify supply chain strategies and their reflection on sales promotion in misan dairy and refreshments co. ltd. a questionnaire was developed to ensure a relationship between the research variables, and based on the comprehensive inventory method, (89) questionnaires were distributed in misan company for dairy and beverages production ltd., and their data was analyzed using (spss v.24) program. the results of the research showed a knowledge gap related to determining the nature of the relationship between supply chain strategies and sales promotion. also, there is a statistical relationship between the research variables. therefore, the company surveyed needs to adopt supply chain strategies to stimulate sales. the results of the research can be benefited from by adopting supply chain strategies to stimulate sales, thus increasing the company's chances of achieving its goals and objectives. this study is the first that combines current variables (supply chain strategies and sales promotion) into a single hypothetical model. this means that there is no knowledge product that determines the relationship between these variables, whether at the level of iraqi organizations or others, or at the level of arab and foreign studies, so the current research came to bridge that gap. supply chain strategies, sales promotion, manufacturing. mailto:alaa@uomisan.edu.iq mailto:hindnaeem@gmail.com mailto:mohamed@uomisan.edu.iq american journal of business management, economics and banking volume 10 march, 2023 p a g e | 120 www.americanjournal.org introduction supply chain strategies are an effective competitive weapon in the current business environment, which did not emerge from a vacuum. they came as a result of changes and developments in the fields of information technology and due to changes and intensification of competition between companies within the framework of the industry environment and changes in the needs and requests of customers, which prompted companies to search for new competitive rules and adopt different strategic directions compared to its competitors by stimulating sales. therefore, contemporary companies have paid a big attention to activating sales and their tools to make a qualitative shift in them as an important competitive weapon used to attract customers and satisfy their needs and expectations, around which the strategy revolves to compete with the organization and achieve excellence and leadership in the market. 1. research methodology 1.1. search problem: the research problem lied in the difficulty organizations face in adopting supply chain strategies to stimulate sales. therefore, the current research tries to reveal the relationship between its variables and dimensions, and to determine the extent to which the researched company has appropriate strategies to stimulate sales, as there are no discussions about the extent to which supply chain strategies contribute to stimulating sales as far as the researchers know. this indicates a cognitive deficiency in how to bridge the gap between the variables of the current research. to achieve this goal, a survey was conducted in the company based on a checklist, which included specific items regarding supply chain strategies andsales revitalization. the simple random sample method (18) was adopted, including engineers, observers and craftsmen in the departments of the researched company. the researchers’ use of the simple random sample method comes from their assumption that the characteristics of the sample members are close compared to the total community, in order to achieve a practical answer to the items and questions of the research. 2.1. research questions: based on the aforementioned research problem, the present research seeks to answer the following epistemological and practical questions: a) what are the conceptual considerations rather than supply chain strategies and sales revitalization? b) can supply chain strategies boost sales? c) is there a relationship between supply chain strategies andsales revitalization? 2.1. study objectives: based on the research problem andquestions, its objectives can be determined as follows: a. putting conceptual modeling rather than supply chain strategies and sales revitalization. b. determining the availability of supply chain strategies and their contribution to sales revitalization. c. identifying the relationship between supply chain strategies and sales promotion. 3.1. the importance of study: the importance of research is based on the cognitive and applied level as follows: a) knowledge level: it seems from a cognitive framing about the research variables, there is no arab or foreign studies that combines its variables in one hypothetical model according to the american journal of business management, economics and banking volume 10 march, 2023 p a g e | 121 www.americanjournal.org researchers' knowledge, and therefore will be of interest to researchers when conducting studies in this field. b) applied level: the applied importance of research stems from the benefits that are achieved when the research company adopts supply chain strategies that contribute to the promotion of sales. 4.1. research hypotheses: 1.4.1. there is a statistically significant positive correlation for supply chain strategies in sales revitalization. 2.4.1. there is a statistically significant effect of supply chain strategies in stimulating sales. 5.1. hypothetical scheme of research: the researchers designed a hypothetical scheme for research based on the problem of the study and its objectives, as in figure (1). figure (1) research hypothesis scheme figure (1) shows the nature of the relationship between the main variables of the research. the independent variable (supply chain strategies) is drawn in a rectangular shape, and the dependent variable (sales promotion) is in an elliptical shape by relying on(sekaran & bougie, 2016). 6.1. research community misan company for the production of dairy and refreshments ltd. consists of (89) individuals distributed in its various departments and units. the researchers relied on the method of comprehensive inventory through the distribution of questionnaire forms for all human resources in senior, middle and executive management. table (1) shows the characteristics of the community members in the surveyed company. table (1) characteristics of respondents gender number certification number job title number years of service number male 62 middle school & under 53 technician 61 5 years & less 20 preliminary study 32 6-10 years 21 female 27 administrative 28 postgraduate studies 4 11and more years 48 we conclude from table (1), which is prepared by the researchers that the respondents meet the appropriate conditions to answer the items of the questionnaire, and thus lead to accurate and objective results. 7.1. previous studies chaharsooghi and heydari (2011) aimed to identify the concept of strategic proportionality in supply chain management and alignment between competitive strategies through uncertainty and uncertainty of customer supply chain strategies sales promotion american journal of business management, economics and banking volume 10 march, 2023 p a g e | 122 www.americanjournal.org demand. it found that all strategies require coordinated decision-making, that they require an incentive plan for the human resource who implements the strategy, and that all strategies are means absorb uncertainty. al-ukaili (2010)aimed to develop a model that links the study variables and provides a background for the importance of companies adopting supply chain management strategies in achieving competitive advantage. the study concluded that the surveyed companies have benefited from supply chain management strategies at the macro and sub-levels in achieving their competitive advantage in the industry environment and market sector, and some companies adopted the efficient strategy to perform their operations and the other used the strategy responsive to enhance competitive advantage. qi and chu (2009) aimed to provide integration in the supply chain and to know the relationship between two types of supply chains, namely flexible and agile, and internal and external integration. both strategies were found to have a significant positive impact on the presentation of an integrated supply chain, a link between agile and agile supply chain strategies, and two types of internal and external integration. al-hadithi (2007) evaluated the performance of the two processing chains of the study population, identify their orientations, weaknesses and bottlenecks, determine the requirements for designing an efficient and responsive chain, design the efficient and responsive chain models for each of the products of the study sample, and determine the appropriate performance standards for both series. the study found that the efficient and responsive processing chains designed for a sample of the company's products outperformed the current series, as it improved the level of response to the customer and provided service to him by adopting competitive standards in selecting the suppliers of the two series, which raised the level of implementation of the two production lines for each of the products of the study sample. ali (2003) seemed to achieve a set of objectives represented in knowing the nature and nature of the promotional activity and the extent to which health awareness is achieved among the public through promotional activity in order to consolidate the concepts of promotion in health organizations. the study reached several conclusions, the most important of which is the lack of specialized personnel in the field of marketing. this is because the scientific methods were not applied in evaluating the efficiency of the elements of the promotional mix and the means for each element in the health organization subject of the study which requires seeking to consider promotion as a concept or function that can be applied, and seeking to develop an estimated budget for promotion activities in the health organization. al-dabbash (1998) determined the best repetitions in television commercials provided to viewers, and the researchers found that the optimal frequency of commercials is (2-3) times a day on television, and that the frequency of advertising less than that may not play its role in introducing the commodity, but if the repetition increases from that, it will create boredom and boredom in viewers. 2. theoretical framework 1.2. supply chain strategy 1.1.2. the concept of supply chain strategy supply chain strategy can be defined as the cooperation between all activities associated with the production and delivery of a product that enables customers to obtain high quality products at low cost (russell & taylor, 2003). heizer and render (2004) defined it as integrated activities for the acquisition of raw materials and their conversion into finished products for delivery to customers. ho, au, and newton american journal of business management, economics and banking volume 10 march, 2023 p a g e | 123 www.americanjournal.org (2002) asserted that it is a management philosophy that involves the management and integration of a set of selected core business processes from the end user to the primary suppliers and the provision of goods, services and information that add value to the customer and other stakeholders through the collaborative efforts of supply chain members. of (2005) noted that it is the ability of an organization to work with its suppliers to provide high-quality materials and components that are competitively priced. krajewski, ritzman, and malhotra (2010) pointed out that it synchronizes a company's operations with those of its suppliers and customers to keep pace with the flow of materials, services and information with customer needs (nezamoddini, kianfar, & tash, 2011). it is a global network of suppliers, factories, warehouses, distribution centers and retailers through which raw materials are sourced, transformed and delivered to customers. the researchers see it as a set of activities that have to do with the flow of materials, services and information through suppliers to the customer. 2.1.2. supply chain management activities: al-abidin (2005) pointed out that supply chain management activities can be divided into three categories: a. planning activities: they include planning systems and information sharing systems, such as the project resource planning system. b. value chain activities: they are product development, product diversification, development, procurement, evaluation, control of customer relations, inventory control, vendor control metrics, and customer service. c. support and support activities: these are related to the design of supply chain structure, business process redesign, and information technology. some of the terms used in supply chain management are not a general application, as they are beyond that. some concepts lie behind technical terms that extend in the perception that is referred to common parts of the overall supply network. this is useful for distinguishing between different terms presented in figure 2 (slack, chambers, & johnston, 2010). figure 2 supply chain management activities american journal of business management, economics and banking volume 10 march, 2023 p a g e | 124 www.americanjournal.org mentzer et al. (2001) pointed to seven core activities within the supply chain structure: integrated behavior, information sharing, revenue and risk sharing, collaboration, customer service focus, process integration, and building and sustaining long-term relationships with partners. from the above, the overlap of supply chain activities is evident, integrating operations, sharing information, returns and risks, and cooperation leads to building and sustaining long-term relationships with partners, focusing on customer service, and within all this, integrated behavior is demonstrated. 3.1.2. supply chain strategies slack et al. (2010) reported that a distinction is often made between a managed supply chain either in terms of supply chain efficiency or in terms of supply chain flexibility and responsiveness, taking into account the issue of inventory. this requires the rapid flow of information at the top and bottom of the supply chain from retail channels towards the back to the manufacturing processes in the organization and the chain is managed in a way that ensures the speed of product flow down the chain to avoid maintaining high levels of inventory. responsive supply chain ester emphasizes the high levels of service to the end customer, so inventory is spread along the supply chain to ensure direct connectivity so the chain can be prepared even when there is an emergency and fluctuating change in customer demands. krajewski et al. (2010); slack et al. (2010) stated that an efficient supply chain is the best option in environments where demand prediction is highly feasible, as the focus is on the criterion of efficiency in the flow of resources and services and keeping inventory at low levels. since new products are not recurring, product designs remain for a long time, as diversity is little in such environments, in which price is decisive, so the competitive priorities of organizations operating in these environments. it is low cost, acceptable quality and punctual delivery. as for the responsive supply chain, it works in environments characterized by uncertainty of demand, so it deliberately offers a wide variety of new goods and services frequently and depends on its innovative ability in that, which is positively reflected on the profit margin, so the competitive priorities of organizations operating in such environments are speed of development, fast delivery times, manufacturing according to customer demand, diversity, flexibility in size and high quality. and since these organizations work under uncertainty, they avoid the quantities of inventory that entail high costs remain, so you resort to disposing of them and selling them at large discounts. 2.2. sales promotion 1.2.2. the concept of sales promotion sales promotion is a complex set of short-term actions to encourage customers and businesses by offering additional incentives to increase sales(todorova, 2015). yazdanifard (2015)defined it as having different marketing strategies that play different roles in the market and a variety of incentives mostly short-term, designed to stimulate faster and increased purchase of certain products by customers. chang (2017) pointed out that sales promotion is part of the promotional mix in marketing activities where its main function is to communicate with customers and touch their hearts and is a decisive factor in customer buying behaviors, a direct incentive for additional product value, and an incentive for end customers, salespeople or distributors. sales promotion is therefore a critical component of the organization's marketing mix, asthese promotional tactics activate short-term technologies to generate an immediate impact on sales volumes and customer purchasing patterns(chaudhuri, calantone, voorhees, & cockrell, 2018). american journal of business management, economics and banking volume 10 march, 2023 p a g e | 125 www.americanjournal.org from the above, the researchers define sales promotion as short-term activities aimedat attracting customers to buy, or encouragingdistributors to make greater efforts to support products. 2.2.2. sales promotion tools sales promotion tools occupy the largest share of the organization's promotion budget due to increasing competition in the market, low brand loyalty, growing power of retailers and other factors(shi, cheung, & prendergast, 2005), so sales promotion tools are divided into two main groups: customeroriented sales promotion tools, which include a variety of short-term tools designed to motivate customers to respond in a certain way, and sales promotion tools directed towards merchants that encourage them to promote the brand of the organization instead of competitors' offers (nema, nagar, & shah, 2012)and tools to stimulate sales directed to the customer are: 1. coupons: vouchers or certificates that allow the holder (customer) to receive a price reduction on a specific product(fill, 2002). 2. samples: it is the provision of offers of a specific product to the customer or building excitement and response to an existing product, and it is one of the most effective sales promotion tools in providing products. yet, it is more expensive for the organization, and the sample is sent by mail or distributed in a store or in an advertisement. sometimes it is integrated into packages, which can then be used to promote other products and services, and samples are a powerful promotional tool(armstrong, adam, denize, & kotler, 2014). 3. buying a commodity and getting the second one for free: this promotional tool involves buying a certain commodity and obtaining another item for free. it is offered to customers at the normal price and increases the value that the customer gets, as the additional quantity of the commodity provided for free plays an important role and a major reason to convince the customer to obtain and buy this commodity(shi et al., 2005). 4. point of purchase promotion: this tool includes any promotion set up at the sales site aimed at generating traffic, advertising the product, inducing the purchase of a certain batch of the product or using loudspeakers to advertise the product, using the shelves on which the products are placed, television screens in the supermarket and payment counters, voice messages in the store, audiovisual screens, and other means of promotion. 70% of purchasing decisions are caused by approved promotional means(lamb, hair, & mcdaniel, 2011). 5. prizes: they are designed to raise the attention of customers, especially those who have not used a specific product, specifically they are designed with the aim of being perceived by customers as a form of entertainment, and there are types of prizes are the contests and lotteries. here, contests require customers to demonstrate a certain level of skills and knowledge, i.e. participants are required to show proof of purchase, while lotteries do not require any skills or knowledge, but their results depend solely on luck(alimpic, 2014). 3.2.2. the effect of sales promotion in attracting the customer modern marketing is more than just producing good products and appropriate pricing and accessibility, as today attracting new customers has become very important in the world of marketing, the cost of keeping existing customers is less than the cost of acquiring new customers. all organizations need to communicate with customers and promote their products and services and convince the public to buy the product or service(familmaleki, aghighi, & hamidi, 2015). so sales promotion is used as an effective promotional tool to attract new customers and increase the repurchase rate of users, so the american journal of business management, economics and banking volume 10 march, 2023 p a g e | 126 www.americanjournal.org organization must adopt effective promotional methods according to the type of product and determine its goals and control these means(alavuk, jevtić, & petrevska, 2015). so the impact of sales promotion on the customer is wide-ranging, as there are many factors that can affect them, either to buy or not such as the time of purchase, the brand of the product and other factors. also, customers are more attracted to the products that are promoted(shamout, 2016), so the organization mustmake important decisions about the features that should be included in the goods and services it provides to customers because they are the return on investment to increase profitability by attracting the features that retain customers. these customers are different from the features that attract them and the organization must not only convince customers to buy its products or services but also retain them(hamilton, rust, & dev, 2016). 3. practical framework 1.3. descriptive statistics of research variables: this part seeks to present the results of the research variables and items depending on some statistical methods and tools, such as standard deviation and rate of variation for each variable and paragraph in order to know the dispersion of answers, in addition to the arithmetic media of variables and items to determine the level of answer for each of them, as follows: 1.1.3. description of the independent dimension variables (supply chain strategies) of the researched company table 3, prepared by the researchers, shows the mean (mean), standard deviation (std.d.), and coefficient of variation (c.v.) for supply chain strategy items. table (3) description of the items of the independent variable (supply chain strategies) no. dimensions and items mean s.d. c.v. first efficient supply chain strategy: 1 the company strives to have a long life cycle of its products. 1.13 1.18 29.95 2 the company's selection of suppliers is based on the lowest cost. 2.37 .80 28.56 3 the company focuses on the efficient flow of its resources and operations while maintaining less inventory at the end of the supply chain. 2.98 1.07 35.36 4 the company strives to offer distinctive products to its customers based on the lowest price. 2.25 .75 29.33 5 the company operates at the lowest levelof storage and balance with products. 2.93 1.33 36.63 6 the company is keen to eliminate costs that do not add value along the supply chain. 2.27 1.02 37.91 secondly responsive vein chain strategy: 7 the company mostly strives to make its products sophisticated and/or innovative. 2.27 .71 35.21 8 quick interaction with customer preferences and desires avoids the high costs of product obsolescence. 1.20 1.09 32.95 9 the company's choiceof the list is based on speed and flexibility in responding to requests. 2.22 .80 31.82 10 the company's supply chain is responsive to volatile demand (rapid adaptation). 2.40 .76 28.26 american journal of business management, economics and banking volume 10 march, 2023 p a g e | 127 www.americanjournal.org 11 the company provides safety storage in every link of thevein chain. 3.25 .89 33.24 12 the company's management believes that the customer is part of thevein chain, so he must be taken care of and his needs and desires must be known. 3.37 .85 34.78 13 the company is keen to maintain sufficient backup power to meet the sudden demand. 1.18 .95 32.69 general rate of the independent variable 2.29 0.93 32.82 it is clear from the results of the above table on the descriptive statistics of the items of the independent variable (supply chain strategies), that there is consistency in the respondents' answers to some of the items. this is shown by the arithmetic means that ranged between (1.13-3.37), and the standard deviations that ranged between (0.71-1.33), and the coefficient of variation that ranged between (28.2636.63). . the general arithmetic mean of the independent variable of (2.29) indicates the lack of positive acceptance and great importance from respondents towards supply chain strategies, which is lower than the value of the hypothetical mean of (3), and this reflects the actual reality in misan dairy and refreshments production company ltd. regarding the weakness of supply chain strategies in the company. so, it shows the value of the general standard deviation of (0.93) and the general coefficient of variation of (32). 82) on the non-dispersion of respondents' answers from the arithmetic mean, and the existence of harmony between the answers and understanding and perception of the items. 2.1.3. description of the variables of the approved dimension (sales promotion) of the surveyed company table 4 shows mean and standard deviation (std. d.), and the coefficient of variation (c.v.) for cleaner production items. this table is prepared by the researchers. table (4) description of the items of the approved variable (sales promotion) no dimensions and items mean s.d. c.v. 1 sales promotion tools contribute to building a good image of the company. 3.25 0.974 29.93 2 the company awards in-kind or cash prizes to increase sales. 2.24 0.977 27.23 3 the company gives gifts toits customers in order to build a friendly relationship with them. 3.04 1 33.08 4 the company provides coupons through discount for thepurchase of an item of goods. 2.96 1.01 34.43 5 the company offers a limited amount of new products for free to try. 2.4 1.07 33.7 6 the company operates advertisements for temporary offers that it offers. 3.2 1.1 34.46 7 hurry up to take advantage of your temporary offers. 2.7 0.95 31.16 8 the company gives discounts to customers, especially on some occasions. 3.27 1.04 31.96 9 sales stimulators instigate the customer's immediate purchase of their products. 2.25 1.05 30.87 10 sales promotion tools shift from the customer's resort to other competing products. 3.1 1.09 32.16 general rate of the approved variable 2.84 1.02 31.89 the above table on the descriptive statistics of the items of the approved variable (sales promotion) shows a consistency in the respondents' answers on the items. this is shown by the arithmetic means that ranged between (2.24-3.27), and the standard deviations that ranged between american journal of business management, economics and banking volume 10 march, 2023 p a g e | 128 www.americanjournal.org (0.95-1.1), and the coefficient of variation, which ranged between (27.23-34.46). the general arithmetic mean of the independent variable of (2.84) indicates the lack of positive acceptance and great importance from respondents towards sales promotion, which is lower of the value of the hypothetical mean of (3). this reflects the actual reality in misan company for the production of dairy and refreshments ltd. regarding the weak application of sales promotion tools by the management and individuals working in it, and the value of the general standard deviation of (1.02). also, the general difference coefficient of (31.89) shows that the respondents' answers are not dispersed from the arithmetic mean, and that there is harmony between the answers, understanding and awareness of the items. 2.3. hypothesis testing table (5) indicates the results of correlation between the research variables, and shows a positive correlation with statistical significance at (0.05) for supply chain strategies at the level of variable and dimensions with sales promotion. so, the supply chain strategies are one of the main pillars that should be adopted by the surveyed company to enhance sales promotion. thus, the first hypothesis of the research will be accepted, which states there is a positive correlation with statistical significance for supply chain strategies at the level of variableand dimensional with sales promotion. table (5) results of correlation between research variables and dimensions supply chain strategies efficient vein chain strategy responsive vein string strategy total sales promotion 0.58* 0.48* 0.57* * significant correlation at (0.05) level n = 89 table (6) is analysis of supply chain strategies and their reflection on sales promotion. at the overall level, it is clear that there is a significant impact of the variable of supply chain strategies in activating sales. this is shown by the calculated value of (f) of (28.62) at a significant level (0.05), and the value of (=1.67), which means that there is a sales promotion by (1.67) even if the supply chain strategies are equal to zero, and amounted to (=0.69), meaning that a change in supply chain strategies by one unit will lead to a change in sales promotion by (69%), and the value of (0.45=r2). this means that 45% of the variation in sales promotion is explained by the supply chain strategies that entered into the model, and that 55% is an exhibit explained by other factors that were not included in the regression model. at the level of sub-dimensions, all of them have achieved a significant impact in stimulating sales. thus, the second hypothesis of the research will be accepted, which states that "there is a statistically significant effect of supply basket strategies in sales promotion." american journal of business management, economics and banking volume 10 march, 2023 p a g e | 129 www.americanjournal.org table (6) results of the impact of supply chain strategies in thesales activity the independent variable and its dimensions   r2 calculated f morale level supported variable efficient supply chain strategy 1.25 0.71 0.33 21.54 0.05 sales promotion responsive vein string strategy 1.89 0.56 0.23 23.68 0.05 supply chain strategies 1.67 0.69 0.45 28.62 0.05 tabular f = 3.11 mean: 0.05 n=89 4. conclusions and recommendations 1.4. conclusions 1. supply chain strategies are integrated with the promotion of sales widely in the intellectual and cognitive aspect, as they are consistent in achieving an end and are directed towards production and sales sustainability. 2. the results of the descriptive analysis showed a weakness in the adoption of supply chain strategies in the surveyed company. 3. the results of the descriptive analysis revealed the weakness of sales promotion tools in the surveyed company. 4. the results of hypothesis testing showed that supply chain strategies and their dimensions have a direct and significant correlation with sales promotion. 5. the results of hypothesis testing showed that supply chain strategies have a significant impact on sales revitalization. 2.4. recommendations 1. the company builds efficiencies in its supply chain geared towards providing better value to customers than competitors by reducing costs and increasing responsiveness to customer needs. 2. the company prefers to rely on the single source more than the multiple source, because of its many advantages, and its fewer disadvantages. 3. the company is recommended to pay greater attention to the impact factors of its supply chain such as a reduction in the number of its suppliers, an increase in its competitiveness and shorter product life cycles, an increase in its supplier-managed inventories, and an increase in the shipment of its inventories. 4. the company's is advised to address supply chain issues of demand forecasting, quality issues with materials, parts and delivery times by aligning the supply chain with the operations strategy. 5. it is recommended to focus on establishing long-term relationships with the company's suppliers to build and enhance confidence to obtain raw materials of the right quality, at the right price and at the right time to reduce damage and reduce production costs. american journal of business management, economics and banking volume 10 march, 2023 p a g e | 130 www.americanjournal.org references 1. al-abidin, a. z. (2005). design and simulation of the electronic processing chain, a case study in the general companyfor woolen industries / lab 1 may. (master ). university of baghdad, college of administration and economics. 2. al-dabbash, a. h. (1998). measuring human capital indicators in iraq for the period 3060-3063. journal university of human development, 3(1). 3. al-hadithi, a. m. s. (2007). design and performance evaluation of efficient and responsive processing chains using simulation, a case study of a sample of products of the public companyfor the vegetable oil industry. (phd ). university of baghdad, college of administration and economics,. 4. al-ukaili, a. (2010). the impact of supply chain management strategies on achieving competitive advantage. dar al-thaqafa. 5. alavuk, đ., jevtić, j., & petrevska, i. (2015). sales promotion as a determining factor in the competitive position of the company. journal of engineering management and competitiveness (jemc), 5(1), 50-54. 6. ali. (2003). the importance of promotional activity in achieving health awareness. 7. alimpic, s. (2014). the effectiveness of sales promotion tools: customers'perspective. aktual'ni problemy ekonomiky= actual problems in economics(162), 142. 8. armstrong, g., adam, s., denize, s., & kotler, p. (2014). principles of marketing: pearson australia. 9. chaharsooghi, s. k., & heydari, j. (2011). strategic fit in supply chain management: a coordination perspective. supply chain management. 10. chang, a. y.-p. (2017). a study on the effects of sales promotion on consumer involvement and purchase intention in tourism industry. eurasia journal of mathematics, science and technology education, 13(12), 8323-8330. 11. chaudhuri, m., calantone, r. j., voorhees, c. m., & cockrell, s. (2018). disentangling the effects of promotion mix on new product sales: an examination of disaggregated drivers and the moderating effect of product class. journal of business research, 90, 286-294. 12. familmaleki, m., aghighi, a., & hamidi, k. (2015). analyzing the influence of sales promotion on customer purchasing behavior. international journal of economics & management sciences, 4(4), 1-6. 13. fill, c. (2002). marketing communications: contexts, strategies and applications: financial times/prentice hall. 14. hamilton, r. w., rust, r. t., & dev, c. s. (2016). which features increase customer retention? mit sloan management review. 15. heizer, j. h., & render, b. (2004). principles of operations management: pearson educación. 16. ho, d. c., au, k., & newton, e. (2002). empirical research on supply chain management: a critical review and recommendations. international journal of production research, 40(17), 44154430. 17. krajewski, l. j., ritzman, l. p., & malhotra, m. k. (2010). operations management: processes and supply chains: pearson new jersey. 18. lamb, c. w., hair, j. f., & mcdaniel, c. (2011). essentials of marketing: cengage learning. american journal of business management, economics and banking volume 10 march, 2023 p a g e | 131 www.americanjournal.org 19. mentzer, j. t., dewitt, w., keebler, j. s., min, s., nix, n. w., smith, c. d., & zacharia, z. g. (2001). defining supply chain management. journal of business logistics, 22(2), 1-25. 20. nema, g., nagar, d., & shah, m. (2012). impact of sales promotion techniques on consumer buying decision with respect to personal care products among college teachers of indore. arash a journal of ismdr, 2(1), 29-35. 21. nezamoddini, n., kianfar, f., & tash, f. h. (2011). integrated strategic decision making using anp. paper presented at the 2011 chinese control and decision conference (ccdc). 22. of, m. (2005). operations management. 23. qi, y.-n., & chu, z.-f. (2009). the impact of supply chain strategies on supply chain integration. paper presented at the 2009 international conference on management science and engineering. 24. russell, r. s., & taylor, b. w. (2003). operations management (vol. 3): prentice hall ^ enew jersey new jersey. 25. sekaran, u., & bougie, r. (2016). research methods for business: a skill building approach: john wiley & sons. 26. shamout, m. d. (2016). the impact of promotional tools on consumer buying behavior in retail market. international journal of business and social science, 7(1), 75-85. 27. shi, y.-z., cheung, k.-m., & prendergast, g. (2005). behavioural response to sales promotion tools: a hong kong study. international journal of advertising, 24(4), 469-489. 28. slack, n., chambers, s., & johnston, r. (2010). operations management: pearson education. 29. todorova, g. (2015). marketing communication mix. trakia journal of sciences, 13(1), 368-374. 30. yazdanifard. (2015). the review of how sales promotion change the consumer’s perception and their purchasing behavior of a product. global journal of management and business research. american journal of business management, economics and banking issn (e): 2832-8078 volume 16, | sep., 2023 p a g e | 231 www.americanjournal.org the role of modern technologies in enhancing banks profitability ahmed jasim mohammed university of misan e-mail: ahmedajm1985@gmail.com ahmed abbas hussein university of misan e-mail: ahmedabb70@gmail.com mohsin n. al-maliki university of misan muhsen@uomisan.edu.iq a b s t r a c k e y w o r d s purpose: this study aims to explore the extent to which modern technologies contribute, both as independent and dependent variables, towards enhancing the profitability of banks. design/methodology/approach: in order to address the research problem, find solutions, achieve its objectives, and test its hypotheses, several branches of rafidain and rashid banks operating in misan province were selected. a purposeful sample of 25 employees from these banks at various managerial levels was chosen. data collection was conducted using a questionnaire, and the collected data were processed and the study’s hypotheses were tested using various statistical methods, including spss and excel. results and recommendations: the research results indicate a significant impact relationship between modern technologies as an independent variable and bank profitability as a dependent variable at a significance level of 0.05. the research recommends giving greater attention to and incorporating modern technologies into banking operations as they are considered an important means of increasing bank profitability, enhancing competitiveness, and securing a larger market share. modern technologies; banks profitability; iraqi banks. introduction the rapid technological advancement stands as a pivotal factor for the banking sector, which plays a significant role in economic activities. with the emergence of banking competition, new patterns, tools, and banking technologies have surfaced, leading to a decline in traditional approaches. banks, being among the most tech-savvy institutions, have harnessed information and communication technology to american journal of business management, economics and banking volume 16 sep, 2023 p a g e | 232 www.americanjournal.org enhance their operations and services, ultimately increasing the efficiency and effectiveness of banking activities. this, in turn, has positively impacted the overall performance of banks. to distinguish themselves from competitors and achieve high levels of profitability, banks have resorted to employing modern services and technologies. in this context, the utilization of these modern tools and technologies has become of utmost importance for decision-makers in iraqi banks. with the advent of electronic banking and the transition to knowledge and information societies, coupled with extensive use of information and communication technology, the banking industry has witnessed the emergence of new technologies characterized by their speed in task completion. notably, the utilization of modern technologies, including electronic banking and payment methods (awad & mohammed, 2017), has directly influenced the profitability, liquidity, and competitive capabilities of banks. this transformation has shifted the focus from waiting in long queues at bank branches to utilizing modern tools such as atms, point-of-sale terminals, online platforms, and mobile phones. consequently, this has resulted in an increase in the number of users of these services and modern technologies, reshaping the landscape of communication and technology in the banking sector. research problem: the research seeks to emphasize how the adoption of contemporary banking tools and technologies can boost the profits of iraqi banks under study. the research problem stems from the fact that certain iraqi banks still use outdated tools and technologies, which negatively impact their profitability. as a result, the iraqi government has been working diligently since the early 20th century to keep up with swift technological advancements. they have achieved this by incorporating modern technologies like electronic banking for credit cards, thanks to privatization efforts and banking sector development programs aimed at strengthening iraq's capabilities. the research problem can be succinctly captured by the following questions: do modern technologies play a role in enhancing the profitability of the researched banks? what is the significance of the impact of using modern banking technologies on the profitability of the researched banks? significance of the research: the importance of the research can be summarized as follows: 1. disseminating financial literacy to promote financial inclusion and reach a larger number of customers through electronic operations. 2. understanding the current status of the researched iraqi banks concerning their utilization of modern technologies. 3. recognizing the opinions of employees, management, and departments within the mentioned banks regarding the significance of deepening the use of modern banking tools and its relation to profitability performance. research objectives: the current research seeks to accomplish the following objectives: • to assess the role of contemporary technologies in enhancing the profitability of the banks under investigation. american journal of business management, economics and banking volume 16 sep, 2023 p a g e | 233 www.americanjournal.org • to determine the significance of the impact resulting from the adoption of modern banking technologies on the earnings of the researched banks. • to provide a theoretical and analytical perspective on developments pertaining to modern banking technologies and their influence on banking performance. research hypotheses: in order to address the questions posed by the research problem, several hypotheses have been formulated: 1. there is a statistically significant relationship between the use of modern technologies and the profits of the researched banks. 2. there is a statistically significant impact of modern technologies on the profitability of the researched iraqi banks. previous studies: modern banking technologies the concept of modern banking technologies is a highly intricate term from the perspective of cognitive capacity. there exists a divergence in several concepts and viewpoints. this complexity arises because the banking system operates as a meticulously organized entity, governed by sophisticated banking technological systems that harmonize its functions and objectives. we shall elucidate certain key concepts for our present study: a study conducted by hamed & sultan (2012) delineates modern banking technologies as “an amalgamation of advanced electronic technologies and cutting-edge tools, encompassing all equipment and devices effectively deployable for attaining solutions in the realm of information production.” similarly, a study by al-zuwaidi (2012) portrays modern banking technologies as “contemporary means through which information can be stored, retrieved, and harnessed, concurrently generating verbal, textual, and digital data through electronic conduits via the integration of electronic computing devices and communication apparatus.” in tandem with these perspectives, a study conducted by al-alami (2013) characterizes modern banking technologies as “technological constructs underpinned by electronic devices that can be harnessed for the processing, analysis, storage, and judicious utilization of information. these informational resources are methodically encapsulated until knowledge acquisition is realised.” in keeping with this paradigm, banks have traversed contemporary avenues to cultivate trust among their clientele, leveraging multifarious channels and banking technologies. eminent examples from the year 2021 encompass electronic account opening, application development, person-to-person payments, cloud computing, video-based communication, and the introduction of three additional technologies in 2022: chatbots, machine learning, and electronic loan application procedures (shevlin, 2022). both researchers contend that the cadence of technological advancement and the orchestration of the information revolution have interlinked individuals across the globe via networks and the internet, catalysing the expeditious exchange of information and the prompt metamorphosis of inputs into outputs, facilitating information retrieval and informed decision-making. american journal of business management, economics and banking volume 16 sep, 2023 p a g e | 234 www.americanjournal.org the importance of modern technologies bank managers require making decisions that, in turn, necessitate strategic information. the importance of these technologies lies in the fact that modern and advanced technology instills confidence in managers to make such decisions, reduces errors, and enhances time management. many countries have adopted this approach across various sectors. these advancements have created a positive impact for the benefiting customers. the recent and advanced technological transformation holds significant importance for the banking and financial industries, enabling the creation of modern methods within the banking system, such as increased investments in fintech, defined by the financial stability board as financial technology (abd ali & khudair, 2020, p. 30). contemporary financial technologies, commonly referred to as fintech, have inaugurated a substantive transformation in the administration of banking procedures, enhancing the efficacy of conventional banking activities. these encompass electronic payment platforms, virtual currencies, digital authentication mechanisms, and electronic authentication. the significance of the imperative for these technological advancements may be succinctly encapsulated as follows: (dowling & leech, 2014) (gray, 2016, p. 6): speed, accuracy, and reliability. precision in preparing financial data or any other statistics when making decisions. increased task completion speed, thereby increasing productivity. cost reduction and achieving efficiency in terms of effort and time. swift access to information for individuals through the use of the internet and mobile phones. sending and receiving data at any time and place. dimensions of modern technologies for banks technology and its innovations are at the forefront due to the benefits they offer to both customers (low costs, speed, and convenience) and banks (market share acquisition, service diversification, cost reduction, efficiency). the central axis of these processes revolves around dimensions without which there would be no effectiveness or performance. many researchers have identified these dimensions according to their classifications, with salah (2011, p. 20) suggesting the most crucial ones: components and devices, software, applications, communications, databases, and the human resources that form the foundation of these technologies. rationale for using these technologies: due to the deficiency in adopting this modern culture in most countries worldwide, which have the potential to evolve lifestyles and work patterns, it becomes necessary to change the nature of knowledge and information within society. moreover, the volume of work and information that requires storage, preservation, updating, and processing through responsive computer devices is significant (alnawashi, 2010, pp. 22-23). electronic banking operations: the banking sector holds a crucial position in the country’s economy, particularly in light of the information revolution and the growth of electronic commerce and artificial intelligence programs. banks have undergone a significant transformation in the services they provide, which can be described as a range of beneficial activities, processes, and banking services accessible through online platforms american journal of business management, economics and banking volume 16 sep, 2023 p a g e | 235 www.americanjournal.org and modern channels. these tools enable customers to efficiently and accurately carry out their banking transactions, fulfilling both their current and future financial needs (keivani et al, 2012, p. 62). a study conducted by takele and sira (2013, p. 402) has elucidated these mechanisms as the means by which customers may consummate their transactions with financial institutions and avail themselves of electronic communication channels, encompassing automated teller machines (atms), mobile phone banking, and internet banking. conversely, it is conceivable to articulate this concept as a sequence of processes executed through the medium of the internet, exemplified by virtual financial institutions delivering services via online platforms, thus obviating the necessity for customers to physically visit brick-and-mortar establishments (siam, 2006). electronic banking services are characterized by their lack of time restrictions, ease of communication, provision of new integrated services, cost reduction, and speed of conducting banking transactions (hajira, 2022, p. 130). types of banking services associated with banking technologies and technological advancements: these can be divided into electronic distribution points and electronic payment methods as follows (soleman, 2013, p. 21): electronic distribution points: atm service. phone banking. call centers. short message service (sms). point of sale service. internet banking service. electronic payment methods: the payment system within the framework of international banking operations has undergone a transformation from tangible currency and paper-based methods to expeditious and dependable electronic protocols (premchand & choudhry, 2015, p. 110). electronic payment systems are characterized as service mechanisms wherein the utilization of technology, communication infrastructure, and information assets converges to facilitate the electronic transfer of monetary assets from one financial account to another (moertini et a ,2011,p. 17). the european central bank also defines it as the process of electronically transferring transactions by transmitting data from one party to another, processed through an intermediary (processing systems). electronic payments are carried out using a variety of methods: electronic funds transfer. debit card. electronic money (digital currency). banking profitability: the concept of profitability holds a significant place in various business operations, especially for financial companies, where it signifies operational efficiency. profitability is considered a reason for american journal of business management, economics and banking volume 16 sep, 2023 p a g e | 236 www.americanjournal.org the existence of organizations striving for profit, and prominent among these organizations are banks (al-qaisi & al-taie, 2023, p. 235). profitability, in the form of retained earnings, is one of the primary sources for generating capital. a sound banking system relies on profitable banks with sufficient capital (al-karawi, 2009, p. 5). the concept of profitability derives from two words, “profit” and “ability.” profit represents the total income generated from business activities during a specific period (al-jua’any & al-shimmary, 2021, p. 128). concurrently, "ability" denotes the potency and capability of these enterprises to accrue profits. through the synthesis of these dual notions, profitability emerges as the aptitude to employ and invest in a particular resource with the aim of yielding returns from its utilization (tulsian, 2014, p. 19). it’s essential to distinguish between profit, as the absolute amount extracted from the income statement of a business entity, and profitability, as the percentage of this amount to the operating elements within the entity. for business and banking management, what matters is not the absolute amount of profit, but profitability because it serves as a crucial indicator in evaluating performance and provides definitive answers about the operational efficiency of bank management. profitability reflects the result of many operational decisions and policies (hussain & al moula, 2021, p. 177). profitability is defined as a bank’s ability to achieve profits through optimal investment of its resources, yielding a return proportionate to the bank’s resource base over a specified period of time. it is expressed as a percentage representing the rate of return on a specific resource within the bank's resources (alqaisi & al-taie, 2023, p. 253). it is also defined as the relationship between the returns a bank seeks to achieve and the investments that contributed to achieving them (al-aajibi & hamidi, 2021 , p. 128). therefore, it serves as a measure of relative efficiency resulting from the extent to which results are achieved through the optimal utilization of available means (al-yasseri & radhi, 2021 , p. 447). the importance of banking profitability: it serves as an indicator of efficiency and optimal utilization of a country’s resources and wealth (al-karawi, 2009, p. 5). profitability is essential for increasing shareholders’ wealth and achieving a high return on equity (al ogaili, 2020, p. 423). it is the primary criterion for assessing the management’s capability and efficiency. the more efficient the management, the more profits it can generate (al hussain & al moula, 2021, p. 177). profitability is crucial for dealing with the numerous risks that banks face in the intense competition of the market (hamad, 2011, p. 410). assessing bank profitability: bank profitability is evaluated using a set of financial indicators or ratios. these indicators are among the most critical financial metrics used extensively to assess bank profitability because they measure the bank’s ability to achieve a return on invested capital (hussan et al, 2021 , p. 273). some of the most important of these indicators include: return on assets (roa): the return on assets ratio serves as a metric portraying the bank's proficiency in deriving profits from its asset base, thereby shedding light on the efficiency with which the bank's assets yield revenue (mengistu, 2015, p. 52). this ratio is calculated using the following equation (omer & ali, 2022, p. 625): american journal of business management, economics and banking volume 16 sep, 2023 p a g e | 237 www.americanjournal.org • roa= net profit after tax total assets *100 return on equity (roe): this ratio aims to demonstrate the relationship between the capital contributed by shareholders and the profits generated from it (uhmedy & kareem, 2023, p. 34). an increase in this ratio reflects the bank’s ability to achieve significant profits for shareholders and increase the balance of retained earnings, leading to an increase in the share's value and the profits distributed on those shares, thus maximizing returns (al ogaili, 2020, p. 423). it can be measured according to the following equation (hussan et al, 2021, p. 273): • roe= net profit after tax total equity *100 return on deposits (rod): this ratio aims to measure the net profits compared to the volume of funds deposited with the bank (uhmedy & kareem, 2023, p. 35). in other words, this ratio assesses the bank’s ability and efficiency in generating profits as a result of investing the deposits it holds. it is calculated as follows (al-yasseri & radhi, 2021, p. 447): • rod= net profit after tax total deposits *100 return on resources (ror): this ratio measures the bank’s ability to generate profits from the utilization of available resources, which include deposits and equity (hussan et al, 2021, p. 274). it is calculated as follows: • ror= net profit after tax deposits+ shareholders′ equity *100 the practical aspect: introduction: traditional banks face various challenges, such as outdated technologies or unclear customer systems, leading to difficulties for customers. these banks may also face competition from other institutions offering innovative digital solutions. in this chapter, we will describe the research methodology. the researchers adopted two approaches: descriptive methodology: this approach involves interpreting phenomena and events by examining data, vocabulary, and their relationships with the events and influencing factors. inductive methodology: this approach focuses on interpreting the current situation or problem by considering its circumstances and dimensions. it aims to provide a detailed and comprehensive description of the problem, along with solutions and recommendations. research population and sample: the research population includes individuals and groups from whom the research seeks to obtain results, either through their responses or from reports and findings published online. the sample consists of employees, administrators, and department heads working in the iraqi banking sector, specifically at al-rafidain and al-rasheed banks in misan. a total of 25 questionnaires were distributed, all of which were returned and are suitable for analysis. american journal of business management, economics and banking volume 16 sep, 2023 p a g e | 238 www.americanjournal.org table (1): the composition of the sample based on gender, age, and educational qualification. gender male 11 female 14 age group 20–30 31–40 41–50 50 or more 8 7 5 5 educational qualification diploma bachelor's master's 13 9 3 job position employee head of the department 23 2 years of experience less than 3 years 3–6 6–9 9 or more 12 4 4 5 source: prepared by the researchers based on the results of the questionnaire. research tools: the researchers primarily relied on a questionnaire as the main data collection tool to address the research questions and achieve specific objectives. the questionnaire was divided into two main sections: personal information and questions related to the study variables, totaling 22 questions. these questions were further categorized into 12 items related to modern technologies and 10 items related to banking profitability. a likert five-point scale was utilized, as illustrated in table 2. table 2 displays the alternatives for the likert five-point scale adopted by the researchers. totally agree ok neutral totally disagree disagree 5 4 3 2 1 source: prepared by the researchers. statistical methods: the researchers used microsoft excel to input the questionnaire data, and the statistical software spss was employed to extract and interpret the data, test hypotheses, determine the sample response rates, and analyze correlations and variable. presentation and analysis of results: descriptive statistics of participants' personal information: table 3 illustrates the distribution of sample participants according to the gender variable. percentage % repetition gender 44% 11 male 56% 14 female prepared by the researchers based on the program (spss). american journal of business management, economics and banking volume 16 sep, 2023 p a g e | 239 www.americanjournal.org table 3 indicates that the majority of sample participants were females, comprising 56% of the total, while males accounted for 44% of the research sample. this suggests that females exhibit a greater interest in the use of modern technologies compared to males. 2age group: table (4): distribution of sample members according to the age variable. prepared by the researchers based on the program (spss) table 4 indicates that the majority of sample participants fall within the age range of 41 to 50 years, constituting 32% of the sample, followed by those aged 50 years and above, comprising 28%. the age group of 20 to 40 years had the lowest response rate to the questions, suggesting that modern technology has garnered the interest of the older age group as it represents a new approach to modernity. 3educational qualification: table (5): distribution of sample members according to the educational qualification variable percentage % repetition educational qualification 52% 13 diploma 36% 9 bachelor 12% 3 master’s prepared by the researchers based on the program (spss) the data reveals that the majority of individuals within the research sample possess a diploma-level qualification, comprising 52% of the cohort. in contrast, those holding bachelor’s degrees account for 36%, while individuals with master’s degrees constitute 12%. this data underscores that a significant proportion of the research sample comprises individuals with lower-level university qualifications. 4 – years of experience: table (6): distribution of sample members according to the years of experience variable percentage % repetition years of experience 48% 12 less than 3 years 16% 4 3 – 6 16% 4 6 – 9 20% 5 9 or more prepared by the researchers based on the program (spss) through table 5, we observe that individuals within the sample with less than 3 years of experience constitute 48% of the group. they are followed by individuals with 9 years of experience or more, accounting for 20%. percentage % repetition age group 20% 5 20 – 30 20% 5 31 – 40 32% 8 41 – 50 28% 7 50 or more american journal of business management, economics and banking volume 16 sep, 2023 p a g e | 240 www.americanjournal.org 5 – job position: table 7 illustrates the distribution of individuals within the sample based on their job positions. prepared by the researchers based on the program (spss) we notice from table 7 that the majority of the research sample consists of employees, accounting for 92%, which is the largest proportion of the sample. following that, the department heads make up 8% of the total. secondly, addressing the research hypotheses: 1. is there a correlation between modern technologies and bank profitability? table (8): the correlation between the independent variable (modern technologies) and the dependent variable (bank profitability): dependent variable independent variable bank profitability modern techniques degree of correlation .890** ((moral level sig.)) .000 sample volume 25 *the correlation is significant at the level of 0.05 **the correlation is significant at the level of 0.01 .890** prepared by the researchers based on the program (spss). interpreting this data reveals a clear correlation between modern technologies and bank profitability. this assertion is substantiated by the correlation coefficient, which stands at 0.890 with an associated p-value of 0.000, indicating high statistical significance. this relationship underscores that modern technologies, through their provision of sophisticated services and systems, play a pivotal role in augmenting bank profits. this augmentation encompasses aspects such as precision, swiftness, efficiency, and time-saving. consequently, this statistical evidence firmly validates the initial hypothesis. 2. does a significant causative relationship exist, at a significance level of 0.05, between modern technologies and bank profitability performance? table 9 elucidates the presence of a noteworthy causal relationship between modern technologies and bank profitability. table (9): the causal impact relationship between the research variables. variables t f r2 significance level independent variable value t calculated value t tabular valuet calculated value t tabular 0.729 0.05 dependent variable 2.823 1.711 7.409 1.964 prepared by the researchers based on the program (spss) percentage % repetition job position 92% 23 employee 8% 2 head of department american journal of business management, economics and banking volume 16 sep, 2023 p a g e | 241 www.americanjournal.org table 9 indicates the existence of a significant causative relationship between modern technologies as the independent variable and bank profitability as the dependent variable. this is demonstrated by the computed f-value, which amounts to 7.409, surpassing the critical table value of 1.964, thus establishing statistical significance at the 0.05 level. moreover, the calculated t-value for the independent variable is 2.823, exceeding the critical table value of 1.711. furthermore, the coefficient of determination (r2) stands at 0.729. this underscores the paramount importance of modern technologies in enhancing bank profits through the provision and utilization of electronic services. several major governmental banks have adopted these cutting-edge technologies to facilitate customer access and engagement. ultimately, this has a profound positive impact on the profitability performance of the studied banks. conclusions and recommendations: conclusions: 1. the research findings have demonstrated that the widespread adoption of advanced modern technologies, coupled with high-quality service delivery through sophisticated systems, contributes significantly to enhancing bank profitability. 2. the results show that modern technologies facilitate the provision of transparent and secure financial information, requiring less effort and time. moreover, their diversity expands the opportunities for marketing such services to a broader audience. 3. the research outcomes underscore that the scope of banking operations and their modern technologies forms a crucial basis for delivering benefits to both customers, through speed, convenience, and cost reduction, and banks themselves, through efficiency, larger market share, marketing, and cost reduction. 4. the research has indicated a statistically significant impact of modern technologies as an independent variable on bank profitability as a dependent variable at a significance level of 0.05. recommendations: 1. there is a need for expansion and modernization of banking technologies by allocating more funds for this purpose while ensuring the availability of the necessary infrastructure and logistical means for secure information transmission. this should include efforts to establish secure networks for preserving the confidentiality and security of electronic payment and transfer services. 2. promote financial literacy to enhance financial inclusion and the widespread adoption of modern banking services in all regions and markets. encourage the community to use these technologies and services by investing in human resource training. 3. consider merging some banks to strengthen their capital base and offer unified services capable of competing and automating the services provided. 4. emphasize modern marketing strategies for these services to raise awareness and educate customers on how to use advanced services effectively. 5. continuously monitor the status of other banks and customer needs and preferences through expert analysis to adjust goals in line with economic changes. american journal of business management, economics and banking volume 16 sep, 2023 p a g e | 242 www.americanjournal.org references 1. al-alami, h. (2013). the role of investment in information and communications technology in achieving sustainable development, a comparative study between malaysia, tunisia and algeria. (doctoral dissertation, university of sétif 1-ferhat abbas). 2. al-jua’any, m., & al-shimmary, srh. (2021). the impact of internal islamic certificates of deposit (icd) on the profitability of islamic banks an empirical research in asia-iraq islamic bank. journal of accounting and financial studies, 16(55). 3. al-yasseri, t. m., & radhi, h. h. k. (2021). working capital financing policies and its reflection on the banking profitability (an applied research on a sample of banks listed on iraqi stock exchange). ahl al-bait journal, 1(28), 438-456. 4. abd ali, s. h., & khudair, a. h. (2020). digital transformation of banking operations as a model for developing the strategic financial performance of bank of baghdad. journal of administration and economics, (126), 1-13. 5. al ogaili, sha. (2020). the effect of liquidity on the profitability and value of banks listed on iraq stock market (an analytical study). journal of economics and administrative sciences, 26(124), 417-430. 6. al-aajibi, a.d.k., & hamidi, r.g. (2021). the extent to which the profitability index of the camels model is used according to the requirements of banking governance (a study of the iraqi bank of baghdad for the period 2016-2021). al kut journal of economics and administrative sciences,15(47), 394-406. 7. al-karawi, b. n. s. (2009). assess the profitability of the bank with liquidity indicatorsa comparative study between rafidain and rashed banks. iraqi journal for administrative sciences, 2009, 6, (24), 242-264. 8. al-nawashi, q. (2010). use of information and communication technology in education. (1st ed.) dar wael for publishing and distribution. 9. al-qaisi, iqi, & al-taie, rsa. (2023). the role of diversification of banking services in the profitability of commercial banks: an analytical study in the national bank of iraq and the iraqi credit bank. journal of management and economics, 138, 232-244. 10. al-zuwaidi, m. m. (2012). the role of information and communications technology for the education development towards the knowledge economy (erfke) project in developing life skills for jordanian public school students. arab journal for talent development, 3 (5), 83-105. 11. awad, a., & mohammad, r. (2017). the importance of using modern tools and techniques in the overall performance of palestinian national banks. jordan journal of business administration, 13(3), 405-433. 12. dowling, c., & leech, s. a. (2014). a big 4 firm’s use of information technology to control the audit process: how an audit support system is changing auditor behavior. contemporary accounting research, 31(1), 230-252. 13. gray, i. (2011). information and communication technology. 14. hajira, d. (2022). the impact of the use of information systems and technology on the quality of banking service – a case study of a sample of commercial banks. (doctoral dissertation). 15. hamad, k. m. (2017). liquidity risk and its impact on the profitability of commercial banks – an applied study on a sample of commercial banks in iraq. journal of baghdad college of economic sciences university, 52, 401-416. american journal of business management, economics and banking volume 16 sep, 2023 p a g e | 243 www.americanjournal.org 16. hamed, r.a., & sultan, a. (2012). employing information technology in designing a networkbased human resources information system – a case study at the technical institute/ninawa. alrafidain journal of computer sciences and mathematics, 9(1), 195-174. 17. hussain, a. a., & al moula, i. f. (2021). evaluating profitability and its impact on productivity in commercial banks (an applied research in a sample of iraqi private banks). journal of madenat alelem college, 13(1), 173-201. 18. hussan, a. a. & abdelqader, d. t., jassim, a. h. (2021). the effect of the return on investment index on the profitability indicators of commercial banks in iraq. journal of baghdad college of economic sciences university, 66, 269-278. 19. keivani, s., jouzbarbarkand, m., khodadadi, m., & sourkouhi, z. (2012). a general view on the e-banking. department of accounting, islamic azad university, roudsar and amlash branch, iran, pp. 62-65. 20. mengistu, m. m. (2015). evaluation of the financial performance of the banking sector in ethiopia: the case of zemen bank. global journal of management and business research & finance, 15(9). 21. moertini, v. s., athuri, a. a., kemit, h. m., & saputro, n. (2011). the development of electronic payment system for universities in indonesia: on resolving key success factors. arxiv preprint arxiv:1105.0153. 22. omer, a. m. r., & ali, d. s. (2022). the effect of financial leverage on banking profitability “an analytical study of a sample of private banks listed in the iraq market for securities”. journal of duhok university, 25(2), 619-640. 23. premchand, a., & choudhry, a. (2015). future of paymentsepayments. international journal of emerging technology and advanced engineering, 5, 110-115. 24. salah, m. m. (2011). components of information and communication technologies and their reflection in the quality of education by adopting the requirements of comprehensive quality management. proceedings of the annual conference of the college of administration and economics, university of mosul, 2011. 25. shevlin, r. (2022). the 5 hottest technologies in banking for 2022. 26. siam, a. z. (2006). role of the electronic banking services on the profits of jordanian banks. american journal of applied sciences, 3(9), 1999-2004. 27. soleman, b. t. (2013). electronic payment systems in iraq, their components, their role in risk management. research presented to the baghdad forum – banking economics, pp 1-18. 28. takele, y., & sira, z. (2013). analysis of factors influencing customers’ intention to the adoption of e-banking service channels in bahir dar city: an integration of tam, tpb, and pr. european scientific journal, 9(13), 402-417. 29. tulsian, m. (2014). profitability analysis (a comparative study of sail & tata steel). iosr journal of economics and finance, 3(2), 19-22. 30. uhmedy, r. g., & kareem, a. d. (2023). the role of the profitability index of the criterion camels in achieving banking governance requirements: a study of the iraqi bank of baghdad. world economics and finance bulletin, 20, 32-37. american journal of business management, economics and banking issn (e): 2832-8078 volume 9, | feb., 2023 p a g e | 145 www.americanjournal.org state regulation of the digital transformation of the economy mr. azamat davletyarov director of graduate school of business and entrepreneurship, adavletyarov@mineconomy.uz dr. dilmurod suyunov professor, head theory and practice of corporate governance, graduate school of business and entrepreneurship, sdx2161@gmail.com dr. aman t. kenjabaev professor, head of marketing and digital economy department, graduate school of business and entrepreneurship, amankenja059@gmail.com a b s t r a c t k e y w o r d s the digital transformation of society in the country, having formed the necessary basis for ensuring technological sovereignty, requires the executive and legislative authorities to accelerate the comprehensive regulatory support of state policy in this area. the state policy of digital transformation of uzbekistan and its regulatory support are focused on the best world practices, claim to be an integrated approach, but a number of problems still remain: insufficient consistency, high volatility of the legal sector, insufficient development of technical regulation, the presence of contradictions in legislation, standards and technical regulations. the regulatory and legal framework for the digital transformation of business models in the economy of the republic, despite the measures taken, has not yet been formed at a level sufficient to solve the tasks set, which retains a number of barriers to digital development. digitalization, digital transformation, economy, industry 4.0, government regulation, legal support. introduction the development of business models for the economy as a whole with the modern challenges of digitalization is an urgent problem all over the world. the forced restrictions caused by the covid-19 pandemic caused a significant increase in the introduction of digital technologies in all spheres of society, the economy and business. in uzbekistan, the problem of this sphere has acquired special significance: in the face of challenges, the fourth industrial revolution. the digital economy must adapt as quickly as possible to rapidly occurring changes, introducing new competitive it ways of doing business. after the announcement in 2011 in germany " industrie 4.0." american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 146 www.americanjournal.org as a state strategy for introducing the concept and technologies of the fourth industrial revolution, other countries of the world, including uzbekistan, have adopted this paradigm as a call to action, having also developed state programs and development strategies aimed at digitalizing the economy as a whole and stimulating the use of digital technologies in other sectors . digital transformation is officially one of the national development goals of uzbekistan until 2030. "digital economy" is the most important national project designed to shape the digital future of the country. however, the regulatory framework for state regulation of digital transformation in the republic is still in the process of active formation, characterized by insufficient consistency and a high degree of variability. the program for the development of the digital economy of uzbekistan was adopted by the decree of the president of uzbekistan “on measures for the widespread introduction of the digital economy and e-government” no. pp-4699, april 28, 2020. this document highlights topical issues related to the widespread introduction of digital technologies in the work of domestic enterprises and government services, the training of it specialists, comprehensive support for it entrepreneurship, and many others, and its main provisions are currently being actively translated into practice. in this program, digital economic data presented in digital form is a key factor in production. the state policy of digital transformation of uzbekistan and its regulatory support are focused on the best world practices, claim to be an integrated approach, but a number of problems still remain: insufficient consistency, high volatility of the legal sector, insufficient development of technical regulation, the presence of contradictions in legislation, standards and technical regulations . the regulatory and legal framework for the digital transformation of business models in the economy of the republic, despite the measures taken, has not yet been formed at a level sufficient to solve the tasks set, which retains a number of barriers to digital development. as president sh.m. mirziyoyev , one of the priorities of the consistent socio-economic development of uzbekistan is the widespread introduction of information, communication and digital technologies. it is digital technologies that are the effective tool that can ensure the qualitative reform of economic sectors and spheres of public life. in the address of the president sh.m. mirziyoyev to the parliament and people of uzbekistan in 2020, the issues of digital development were given. it is also symbolic that 2020 in uzbekistan was declared the year of the development of science, education and the digital economy. it was during this period that the fundamental documents were adopted that laid the legal foundation for further digital reforms. the logical continuation of these works was the decree of the president of the republic of uzbekistan dated october 5, 2020 “on approval of the strategy “digital uzbekistan 2030” and measures for its effective implementation”. this policy document includes road maps for the digital transformation of priority economic sectors and regions. in recent years, even in the context of the covid-19 pandemic, large-scale digital reforms have been carried out in the country. and, importantly, today, at such a difficult stage for the country and all of humanity, the importance of measures for the widespread introduction of digital technologies in the field of public administration, public services, and trade has been clearly demonstrated. literature review time passes, people's views change, scientific and innovative ideas contribute to the constant improvement and updating of technology, the emergence of new modern products. the 21st century american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 147 www.americanjournal.org was marked by the rapid development of digital technologies, without which today it is difficult to imagine the future of spheres of life of society or sectors of the economy. current consumers, customers prefer to receive high-quality goods and services as quickly as possible, in the minimum distance and having a choice of payment in any form. we are aware of a number of publications by foreign scientists, economists and experts who have been studying the digital economy and methodological aspects of the digital transformation of business processes for many years. of interest are the works of n. hanna 1, m. pratt 2, d. sparapani , n. fenwick 3, r. kinzyabulatov 4and others. they outline the theoretical foundations and practical experience in the field of the digital economy, as well as the digital transformation of business processes of enterprises and organizations in europe, asia and russia. questions regarding the digital transformation of business processes of enterprises and organizations are described in detail in the joint research work of s. kraus 5 , p. jones, n. cuyler , a. weinmann , n. chaparro-banegas , n. roig-tierno . also, the research of domestic scientists is devoted to increasing the competitiveness of the national economy of the republic of uzbekistan in the digital economy, improving the theoretical and practical aspects of the digital economy, as well as the introduction of digital technologies in public administration. research related to the use of information technology in the economy of uzbekistan was carried out by such scientists as s.s. gulyamov , t.s. kuchkarov , a.t.kenzhabaev , a.t. shermukhamedov , sh.sh. shokhazamiy , v.k. kabulov, r.kh. ayupov , a.a. musaliev , a.m. abduvokhidov , y.a. abdullaev, a.b. bobozhonov , n.m. makhmudov, i.k. mirzaev, sh.g. odilov , d.m. rasulev , b.t. salimov, z.kh. toshmatov , n.kh. khaidarov, g.r. baltabaeva, r.a. dadabaeva , i.e. zhukovskaya, t.sh. chodiev and others. these studies of domestic scientists have made a huge contribution to the development of the digital economy. however, the introduction of the digital economy in the regions is not covered enough, in particular, the lack of knowledge of the activities of local authorities requires research in this area. methods and analysis as part of the digital development of the republic, special emphasis is placed on providing social facilities with high-speed internet connections. at present, 97% of general education schools, 82% of mahalla gatherings of citizens, 56% of police stations, as well as 100 percent of preschool educational and medical institutions are connected to a high-speed internet network. the task was set to fully provide all social facilities with high-speed internet communications by the end of this year. 1hanna n. a role for the state in the digital age. journal of innovation and entrepreneurship 7, 5 (2018). url: https://innovation-entrepreneurship.springeropen.com/articles/10.1186/s13731-018-0086-3/ ( date circulation : 22.04.2022). 2 pratt m., sparapani j. [definition] what is digital transformation? url: https://www.techtarget.com/ searchcio /definition/digital-transformation/ ( date circulation : 22.04.2022). 3 fenwick n (forrester) . digital business: transformation, disruption, optimization, integration and humanization. url: https://www.i-scoop.eu/digital-transformation/digital-business/ (accessed 22.04.2022). 4 kinzyabulatov r. what is a business process and a description of a business process . [electronic resource]. url : https :// habr . com / ru / post /342448/ (date of access: 04/22/2022). 5 kraus s., jones p., kailer n., weinmann a., chaparro-banegas n., roig-tierno n. 2021. " digital transformation: an overview of the current state of the art of research ," sage open , vol. 11(3), pages 21582440211, september. https://innovation-entrepreneurship.springeropen.com/ https://innovation-entrepreneurship.springeropen.com/articles/10.1186/s13731-018-0086-3/ https://www.techtarget.com/contributor/jason-sparapani https://www.techtarget.com/%20searchcio/definition/digital-transformation/ https://www.techtarget.com/%20searchcio/definition/digital-transformation/ https://www.techtarget.com/%20searchcio/definition/digital-transformation/ https://www.techtarget.com/%20searchcio/definition/digital-transformation/ http://www.forrester.com/nigel-fenwick?intcmp=blog:forrlink https://www.i-scoop.eu/digital-transformation/digital-business/ https://habr.com/ru/post/342448/ https://habr.com/ru/post/342448/ https://habr.com/ru/post/342448/ https://habr.com/ru/post/342448/ https://habr.com/ru/post/342448/ https://habr.com/ru/post/342448/ https://habr.com/ru/post/342448/ https://habr.com/ru/post/342448/ https://habr.com/ru/post/342448/ https://habr.com/ru/post/342448/ https://habr.com/ru/post/342448/ https://ideas.repec.org/a/sae/sagope/v11y2021i3p21582440211047576.html https://ideas.repec.org/a/sae/sagope/v11y2021i3p21582440211047576.html https://ideas.repec.org/s/sae/sagope.html american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 148 www.americanjournal.org it should be noted that if earlier the expansion of mobile networks was carried out on the basis of 2g technologies, today projects based on 3g/4g technologies are being implemented. thus, last year 3.6 thousand base stations were upgraded on the basis of 3g/4g technologies. work is underway to develop 5g technology in uzbekistan. in the future, it is also planned to deploy a 5g network in regional centers. at the same time, the needs of the telecommunications infrastructure for sufficient resources for processing and storing data are also growing. to this end, in 2020, a data processing center with a capacity of 5 petabytes was put into operation in the republic. in the future, it is planned to launch additional data centers with a total capacity of more than 25 petabytes [9]. the development of the e-government system in uzbekistan is considered as one of the priority areas of digital reforms, which will allow to qualitatively reform the activities of public authorities and administration. large-scale reforms in the public sector cover all spheres of activity without exception with the broad involvement of ministries and departments. the most important role in the development of the egov system is assigned to the unified portal of interactive public services (spis), through which a wide range of services for the population is provided. in the first half of this year, over 2.3 million services were provided through the spsi, which saved citizens' funds in the amount of more than 18 billion soums . to date, about 300 types of public services are provided through the spigu. in order to create even greater convenience for citizens, a mobile version of the spigu has been launched, through which more than 50 types of electronic public services are provided today , including about 20 types without prior registration. in the future, it is planned to increase their number to 100 species. among the important advantages of the single portal is a preferential 10% discount for users. conveniences have been created for making electronic transactions in the spis system by linking a subscriber's bank card to the paysys payment system . further development of the e-government system implies the improvement of existing e-service systems and the greatest possible involvement of the number of citizens in digital processes. in this regard, one of the significant e-government projects is the unified identification system for citizens oneid ( https://id.gov.uz/ ). with its help, citizens get access to various electronic resources of the government, including through the issuance of id-cards with the automatic creation of an owner account. to date, more than 80 information systems and resources of state bodies and organizations have been integrated in this system. the number of users of this system is 1.5 million people. one of the priority tasks in the framework of the development of the e-government system is the creation of an effective mechanism for interaction between the authorities and the population with the widespread use of digital technologies. a number of important projects have been implemented aimed at developing a public dialogue between citizens and the government: a virtual reception of the president of the republic of uzbekistan for appeals from citizens on any issues (pm.gov.uz), a virtual reception of the prime minister of the republic of uzbekistan for consideration of applications from entrepreneurs (“business.gov .uz”), the portal of collective appeals “ mening fikrim " "my opinion" (meningfikrim.uz), a system for assessing the impact of legislative acts ( regulation.gov.uz ). as the figures clearly demonstrate, the digitalization of the public sector has made it possible to increase the efficiency of government agencies . the following successes have been achieved: https://id.gov.uz/ https://regulation.gov.uz/ american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 149 www.americanjournal.org • thanks to the introduction of the "electronic work book" system, about 3.0 billion soums were saved ; • more than 200.0 thousand people were provided with jobs through the national database of vacancies; • through the system of the unified register of social protection, social assistance was issued to more than 1 million families; • through the information system "electronic passport" more than 2.0 million certificates were digitized; digital technologies are also being actively introduced into the private sector. thus, thanks to the introduction of the "digital bank" system, the number of internet banking users has grown to 20.0 million people conclusion a comprehensive program of measures for the study and implementation of artificial intelligence technologies in 2021-2022 has been developed. in accordance with it, a list of pilot projects for the introduction of artificial intelligence technologies was approved, which will be implemented in 20212022 in agriculture, banking and finance, transport, healthcare, pharmaceuticals, energy, taxation and e-government. importantly, these projects are planned to be implemented with the direct participation of it park residents . [9] since ai technology is a very knowledge-intensive industry that requires highly qualified personnel and sufficient material and technical resources, the research institute for the development of digital technologies and artificial intelligence under the ministry for the development of information technology and communications was established. in order to train qualified personnel in the field of ai, a list of higher educational institutions and scientific organizations has also been approved, where future specialists in this area will be trained. when digitalizing uzbekistan , as in other countries, it is necessary to pay close attention to the main features of the digital economy, such as: -creation of cyber-physical systems in which a person and a machine represent a single, harmoniously working organism. -use of intellectual platforms in all spheres of social and economic activity. -introduction of the internet of people, the internet of things, the internet of services (along with the already well-mastered internet of ideas). application of big technologies data (processing "big data"). the use of modern information technologies, such as blockchain , providing transparency of transmission, reliability of data storage; nadzh technologies that contribute to the promotion of products (goods and services) on the market. in conclusion, we can say that the comprehensive digital reforms being carried out today in uzbekistan are aimed at achieving the main goal to become one of the leading states with a prosperous economy and a strong civil society. literature: 1. доклад о мировом развитии 2016 «цифровые дивиденды». url: https://documents1.worldbank.org/curated/en/224721467988878739/pdf/102724american journal of business management, economics and banking volume 9 feb., 2023 p a g e | 150 www.americanjournal.org wdrwdr2016overview-russian-webres-box-394840b-ouo-9.pdf (дата обращения: 23.07.2022) 2. дмитриева н.е., минченко о.с., рыльских е.в. цифровые платформы как субъект и объект регулирования, или как платформы изменяют систему госуправления // вопросы государственного и муниципального управления. 2022. № 2. с. 60–84. doi: 10.17323/19995431-20220 3.https://odin.opendatawatch.com/report/countryprofileupdated/uzb?year 4. указ президента республики узбекистан об утверждении стратегии «цифровой узбекистан-2030» и мерах по ее эффективной реализации г. ташкент, 5 октября 2020 г., № уп6079. 5.кенжабаев а.т. совремённое содержание и понятие цифровой экономики. журнал “экономика и бизнес” теория и практика. №1-1 (71), 2021 год. 6.кенжабаев а.т., абдуллаев м.х. ўзбекистон республикасида хавфли геологик жараёнларни кузатишда ахборот-коммуникация технологияларини жорий этиш босқичлари ва истиқболлари. geologiya va mineral resurslar. геология и минеральные ресурсы. geology and mineral resources. научно-практический журнал. 5’2021 год. 7. suyunov d.h. “тhe main problems of corporate governance and ways to solve them”, epra international journal of economic growth and environmental issues (egei) issn:2321-6247 impact factor: 8.007 (sjif 2020) 202101-13-006137, 9, 1, january, 2021. 8.суюнов д.х. тмининг “ҳалқаро молия ва ҳисоб” илмий онлайн журнал, №3, июл, 2020 йил, 58-63 бетлар. 9. кenjabaev а.т., valikhanov a.r. post-pandemic perspectives for the development of digitalization in uzbekistaninternational journal of management, it & engineering vol. 12 issue 9, september 2022, issn: 2249-0558 impact factor: 7.119 journal homepage: http://www.ijmra.us, email: editorijmie@gmail.com double-blind peer reviewed refereed open access international journal included in the international serial directories indexed & listed at: ulrich's periodicals directory ©, u.s.a., open j-gate as well as in cabell’s directories of publishing opportunities, u.s.a. 10. suyunov d.h theoretical principles of improving the modern corporate control system in joint stock companies. international journal of economic perspectives,16(11), november 2022. 90-97. retrieve.from. 2022 by the author(s). issn: 1307-1637. impact factor: 5.865. 11. suyunov d.h the role of energy in the economic development of uzbekistan. uif-2022: 8.2. issn: 2181-3337. international scientific journal science and innovation. 2022. http://scientists.uz/ https://odin.opendatawatch.com/report/countryprofileupdated/uzb?year=2022 american journal of business management, economics and banking issn (e): 2832-8078 volume 13, | june, 2023 p a g e | 74 www.americanjournal.org using artificial neural networks and multiple logistic regression analysis to study some factors resulting leukemia hayder sami alwan college of administration and economics / university of maysan-iraq haydersami.a87@uomisan.edu.iq a b s t r a c t k e y w o r d s this study investigated some factors which lead to leukemia using, artificial neural networks (ann) and multiple logistic regression analysis. the study also compared between these methods determine which method is better. the study included 150 observations and four variables: chronic myeloid leukemia (cml) as a response variable, patient weight, blood platelets (plt), and the bone marrow edema (eme) as explanatory variables. the model's goodness of fit was measured using the maximum likelihood ratio test, which followed a chi-square distribution. results showed that the relationship between the explanatory variables and response variables is significant, indicating the importance of the explanatory variables in the model. the logistic regression model (lrm)'s parameters were estimated using the maximum likelihood ratio, and the neural network method was also used to analyze the data. the neural network method achieved a much higher accuracy rate than the multiple logistic regression method, with a difference of 20%, indicating the superiority of the neural network method over the multiple logistic regression method. analysis, artificial neural networks, cancer, factors, leukemia, multiple logistic regression, wald , mle. introduction: in recent years, there has been an increase in the use of modern statistical methods and applications for analyzing classified data, particularly in fields such as medical, agricultural, and social research (alobeidi, 2013). this study discusses the use of two different statistical methods in analysis: artificial neural networks, which are an important product of artificial intelligence and simulate natural intelligence, specifically human intelligence. these two methods are known for their ability to interpret incomplete or noisy data, handle new types of problems, process data in parallel, and high flexibility compared to traditional mathematical methods. additionally, neural networks have surpassed the limitations of traditional solutions because all cells within the network process a huge amount of data quickly at the same time (davalo & naim, 1991). logistic regression analysis (lra), the second method, is an important statistical method that deals with analyzing classified data, especially in cases american journal of business management, economics and banking volume 13 june, 2023 p a g e | 75 www.americanjournal.org where the response variable is nominal or ordinal and consists of two levels (two classifications) or more (al-afifi, 2010; maiprasert & kitbumrungrat, 2012). the analysis using logistic regression does not assume any conditions regarding the distribution of explanatory variables, making it relatively better and more robust than many other methods. it is characterized by flexibility and simplicity, as well as giving a clear and meaningful interpretation and implications for describing the relationship between the response variable and explanatory variables. research objective the current research aims is to study some factors which lead to leukemia using a multiple logistic regression (mlr) model and an intelligent method represented by artificial neural networks (ann), and to compare between them. research problem regression models in general, and binary and multiple response logistic regression models in particular, are characterized by their high ability to model causal relationships between explanatory variables on the one hand and the dependent variable on the other hand. however, they suffer from some assumptions that, if not met, will lead to misleading results. therefore, more flexible methods with fewer assumptions compared to traditional regression models are used to avoid such problems. literature review artificial neural networks (ann) the relationship between statistics and ann has received significant and increasing attention from researchers and practitioners in both fields in recent years. many ideas related to ann are based on the fundamentals of statistics, and many statistical methods and techniques can be programmed using neural networks and building algorithms for them. the reason for this is due to the great similarity and congruence between the methods used in both fields (jarrah, 2003). the general principle of building ann is to develop a system for information processing to reach the closest point to human efficiency (omar, 1999). therefore, an ann is a computer system for information processing, consisting of a very large number of interconnected processing elements with a dynamic nature. its main function is the parallel division of network calculations. the neural network consists of a number of interconnected and homogeneous processing units, each of which is a computational tool that can model its behavior with simple mathematical equations (rao & raao, 1993). neural networks are named after their resemblance to the internal communication systems of biological neurons, as these units are inspired by the study of biological neural systems , figure 1 (newbold, 1974). figure 1. system of artificial neural networks american journal of business management, economics and banking volume 13 june, 2023 p a g e | 76 www.americanjournal.org 1components of an artificial neuron zurada (1997) listed the following components: 1. synapses: the neuron receives input signals from other connected cells through input channels, and these incoming signals are called inputs and are denoted by (xi, i = 1, 2, 3, 4, ..., n). 2. summation function: the function of this function is to unify the input signals into one signal. 3. activation function: this function aims to propagate the input value according to the type of function used according to the scale of the output value limits . 4. axon path's: the function of this channel is to send the output signal to other neurons, and it is considered an input signal to those cells, and the output signal is called outputs. 1. 2 types of artificial neural networks 1-2-1 feedforward neural networks these networks allow information to flow in only one direction, meaning that the data spreads from the back to the front (i.e., from the input layer to the output layer) because their structure lacks closed loops of connections between the layers (stergiou & siganos, 2006). 1-2-2 backpropagation neural networks (nnn) backpropagation networks allow information to flow in both directions, and they are complex and powerful. they are dynamic networks that continuously change their stability until reaching a point of equilibrium, and they remain there until the input changes and a new equilibrium needs to be found (stergiou & siganos, 2006). bnn is based on the concept of training the network using the mean square error, by finding the minimum value of the total error square for the output values computed by the network. the weights between the layers are updated until the optimal weights that provide the best fit for the model are achieved (al-nasser & al-obaidi, 2003). the key to an ann model is the structure of the information processing system that connects and organizes a large number of internally connected processing elements (neurons) that work together to solve specific problems. signals pass between nodes (neurons) through connecting lines, and each line is associated with a certain weight. the incoming signals to the node (neuron) are multiplied by these weights, and the weighted inputs are summed up in the nodes or neurons. then, the outputs of each node are processed by a non-linear function with a specific threshold called the activation function (stergiou & siganos, 2006). 1-3 activation function it is also known as conversion functions because it converts input values by mixing them with weights from one mathematical formula to another. it also has several forms, including linear and nonlinear, and is characterized by its ability to determine the type of relationship between inputs and outputs and forms of activation functions (wasserman, 1989; zurada, 1960). 1linear activation function a=f(n)=n…….(1) the derivative of this function is in this form f ̅(n)=1………(2) american journal of business management, economics and banking volume 13 june, 2023 p a g e | 77 www.americanjournal.org 2logistics activation function this function is often used at the hidden layer of neural networks since the input values are basically real values (-∞, +∞) while the output values of the function for each node of the network are (0,1) and are according to the following formula: f(n)=(1 + e −n q )−1……..(3) this function can be derivated in this form f̅(n)=(f(n)(1-f(n)/q……..(4) 3-the step activation function this function is used in classification models, and its outputs depend entirely on the inputs. the output of the function equals (1) if the input is greater than or equal to (0), otherwise, the output equals (0). this function differs from the previous two functions in that it has no derivative. it can be expressed as: a=f(n)=n…….(5) a={0,n<0 1,n≥0 4-threshold activation function the threshold activation function is similar to the step function, as it has no derivative. the output values equal (+1) if the inputs are greater than or equal to (0), and (-1) if the inputs are less than (0). it can be expressed as: a=f(n)……(6) a={−1,n<0 1,n≥0 5bipolar sigmoid activation function this function is commonly used in feature estimation. the input values range from (-∞ to +∞), while the output values range from (-1 to +1). it can be expressed as: f(n)=tanh(n/q)=1-2/(1+e^(2n))......(7) the derivative of the function is given by:f(̅n )= 1−[f(n)]2 q …….(8) 1-4 backpropagation algorithm python the backward backpropagation is one of the most important supervised training algorithms for neural networks. its name comes from the fact that the error is propagated backward through the network from layer to layer. this algorithm relies on choosing a suitable error function, which is determined by the actual and desired output values, as well as the network's features such as weights and thresholds (arabic encyclopedia for computer and the internet, 2004) al-sheikhly (2003) states that training an ann using backpropagation involves three stages, as follows: 1. forward propagation of error. 2. backward propagation of error. 3. weight tuning. american journal of business management, economics and banking volume 13 june, 2023 p a g e | 78 www.americanjournal.org during the forward propagation stage, the input signal is transmitted to each node in the hidden layer, and the activation value for each node in the hidden layer is calculated based on this signal. then, these nodes send their signals to each node in the output layer, and the activation value for each node in the output layer is calculated to form the network's response to the given input sample. during the training stage, each node in the output layer compares its calculated activation with the actual output value to determine the error value for that node. based on this error value, the error correction factor δk is calculated. the error correction factor δk is used to distribute the error among the nodes in the output layer and is then sent back to each node in the previous layer. this factor is also used to update the weights in the output and hidden layers. similarly, the error correction factor δj is calculated for each node in the hidden layer, and this factor is used to update the weights in the hidden and output layers. after determining all the error correction factors δ, the weights for all layers are adjusted simultaneously. the algorithm or methodology for this network can be summarized in the following steps: 1. generate initial weight values from a statistical distribution. 2. each node in the input layer receives input signals and sends them to all nodes in the hidden layer. 3. each node in the hidden layer aggregates weighted input signals according to the equation: hj = 2 / (1 + exp ( xiwij)) – 1 ……… (9) 4. applying the activation function to estimate the outputs of the hidden layer, and sending the activation values to all nodes in the output layer. 5. each node in the output layer aggregates weighted input signals according to the equation: )10(…………1 –)) ikwih j = 2 / (1 + exp ( ky 6. calculating the error for each output node by finding the difference between the activation value y_k and the target value t_k, as follows: )11( ……… ky – k= t ke the output of the neural network is compared with the real values to estimate the error according to the equation: )12( ……..) . f(v) ky-k= (t k where f(v) represents the logistic or tansig function when the output node is nonlinear and equals 1 when the function is linear. then, calculate the change in weight wjk using the following equation: wjk =  . k . hj ........ (13) 7. each node in the hidden layer aggregates weighted error signals from the output layer according to the equation: )14( ………. jkwk j = j then this value is multiplied by the activation function to calculate j , after which the change in the magnitude of the error vij is calculated and according to the equation: vjj =  . j . xi ……… (15) 8. update the weights of each node in the output layer, according to the equation: american journal of business management, economics and banking volume 13 june, 2023 p a g e | 79 www.americanjournal.org )16( …….. jkw(old) + jk(new) = w jkw then the weights for each node is updated in the hidden layer, according to the equation: )17( ………ijv(old) + ij(new) = v ijv 9. the network continues to update the weights "i.e. the process of learning and training" until the optimal weights are obtained. thus, the desired outputs are obtained, i.e. reaching the best fit for the model under study . where: xi: represents the network inputs, w: represents the weights between levels. 2. logistic regression logistic regression is used to find the best fit model that describes the relationship between a response variable (dependent) and one or more explanatory variables (independent). many natural phenomena exhibit non-linear behavior, and to analyze such phenomena, non-linear models are used. however, due to the difficulty in using these models, linear regression models are often used for this purpose. logistic regression models are one such statistical model used to describe and analyze such phenomena. the logistic model is used to describe the relationship between a response variable (y) and one independent variable (x) or several independent variables (x1, ..., xn) (al-afifi, 2010; ghanem & al-jaouni, 2011; johnson, 1998). when there is a binary response variable and one independent variable, the general formula for the logistic model is: 𝑝(𝑥) = 1 1+𝑒−𝛼−𝛽𝑥𝑖 …….(18) since: i=1,2,3,4,……,n, β and α: are the two parameters of the model to be estimated. β>0 p(x): the probability of the response xi: the explanatory variable where: −∞