id	sid	tid	token	lemma	pos
ajbmeb-1055	1	1	american	american	PROPN
ajbmeb-1055	1	2	journal	journal	PROPN
ajbmeb-1055	1	3	of	of	ADP
ajbmeb-1055	1	4	business	business	NOUN
ajbmeb-1055	1	5	management	management	NOUN
ajbmeb-1055	1	6	,	,	PUNCT
ajbmeb-1055	1	7	economics	economic	NOUN
ajbmeb-1055	1	8	and	and	CCONJ
ajbmeb-1055	1	9	banking	banking	NOUN
ajbmeb-1055	1	10	issn	issn	PROPN
ajbmeb-1055	1	11	(	(	PUNCT
ajbmeb-1055	1	12	e	e	NOUN
ajbmeb-1055	1	13	):	):	PUNCT
ajbmeb-1055	1	14	2832	2832	NUM
ajbmeb-1055	1	15	-	-	SYM
ajbmeb-1055	1	16	8078	8078	NUM
ajbmeb-1055	1	17	volume	volume	NOUN
ajbmeb-1055	1	18	14	14	NUM
ajbmeb-1055	1	19	,	,	PUNCT
ajbmeb-1055	1	20	|	|	ADV
ajbmeb-1055	1	21	july	july	PROPN
ajbmeb-1055	1	22	,	,	PUNCT
ajbmeb-1055	1	23	2023	2023	NUM
ajbmeb-1055	1	24	p	p	NOUN
ajbmeb-1055	1	25	a	a	DET
ajbmeb-1055	1	26	g	g	NOUN
ajbmeb-1055	1	27	e	e	NOUN
ajbmeb-1055	1	28	|	|	ADV
ajbmeb-1055	1	29	45	45	NUM
ajbmeb-1055	1	30	www.americanjournal.org	www.americanjournal.org	PROPN
ajbmeb-1055	1	31	brand	brand	NOUN
ajbmeb-1055	1	32	awareness	awareness	NOUN
ajbmeb-1055	1	33	attributes	attribute	VERB
ajbmeb-1055	1	34	and	and	CCONJ
ajbmeb-1055	1	35	customer	customer	NOUN
ajbmeb-1055	1	36	repeat	repeat	NOUN
ajbmeb-1055	1	37	patronage	patronage	NOUN
ajbmeb-1055	1	38	of	of	ADP
ajbmeb-1055	1	39	selected	select	VERB
ajbmeb-1055	1	40	fast	fast	ADJ
ajbmeb-1055	1	41	food	food	NOUN
ajbmeb-1055	1	42	establishments	establishment	NOUN
ajbmeb-1055	1	43	in	in	ADP
ajbmeb-1055	1	44	rivers	river	NOUN
ajbmeb-1055	1	45	state	state	PROPN
ajbmeb-1055	1	46	,	,	PUNCT
ajbmeb-1055	1	47	nigeria	nigeria	PROPN
ajbmeb-1055	1	48	uboegbulam	uboegbulam	PROPN
ajbmeb-1055	1	49	,	,	PUNCT
ajbmeb-1055	1	50	gideon	gideon	PROPN
ajbmeb-1055	1	51	chukwunwem	chukwunwem	PROPN
ajbmeb-1055	1	52	(	(	PUNCT
ajbmeb-1055	1	53	ph.d	ph.d	PROPN
ajbmeb-1055	1	54	)	)	PUNCT
ajbmeb-1055	1	55	and	and	CCONJ
ajbmeb-1055	1	56	essien	essien	PROPN
ajbmeb-1055	1	57	comfort	comfort	PROPN
ajbmeb-1055	1	58	department	department	PROPN
ajbmeb-1055	1	59	of	of	ADP
ajbmeb-1055	1	60	hospitality	hospitality	PROPN
ajbmeb-1055	1	61	management	management	NOUN
ajbmeb-1055	1	62	and	and	CCONJ
ajbmeb-1055	1	63	tourism	tourism	NOUN
ajbmeb-1055	1	64	university	university	PROPN
ajbmeb-1055	1	65	of	of	ADP
ajbmeb-1055	1	66	port	port	NOUN
ajbmeb-1055	1	67	harcourt	harcourt	PROPN
ajbmeb-1055	1	68	correspondence	correspondence	NOUN
ajbmeb-1055	1	69	e	e	NOUN
ajbmeb-1055	1	70	-	-	NOUN
ajbmeb-1055	1	71	mail	mail	NOUN
ajbmeb-1055	1	72	:	:	PUNCT
ajbmeb-1055	1	73	gideon.uboegbulam@uniport.edu.ng	gideon.uboegbulam@uniport.edu.ng	NOUN
ajbmeb-1055	1	74	cellphone	cellphone	NOUN
ajbmeb-1055	1	75	:	:	PUNCT
ajbmeb-1055	1	76	08036665762	08036665762	NUM
ajbmeb-1055	1	77	orcid	orcid	NOUN
ajbmeb-1055	2	1	i	i	NOUN
ajbmeb-1055	2	2	d	d	PROPN
ajbmeb-1055	2	3	:	:	PUNCT
ajbmeb-1055	2	4	https://orcid.org/0000-0001-6127-5866	https://orcid.org/0000-0001-6127-5866	PROPN
ajbmeb-1055	2	5	a	a	DET
ajbmeb-1055	2	6	b	b	PROPN
ajbmeb-1055	2	7	s	s	ADP
ajbmeb-1055	2	8	t	t	PROPN
ajbmeb-1055	2	9	r	r	NOUN
ajbmeb-1055	2	10	a	a	DET
ajbmeb-1055	2	11	c	c	NOUN
ajbmeb-1055	2	12	t	t	NOUN
ajbmeb-1055	3	1	k	k	X
ajbmeb-1055	3	2	e	e	PROPN
ajbmeb-1055	3	3	y	y	PROPN
ajbmeb-1055	3	4	w	w	NOUN
ajbmeb-1055	3	5	o	o	NOUN
ajbmeb-1055	3	6	r	r	NOUN
ajbmeb-1055	3	7	d	d	X
ajbmeb-1055	3	8	s	s	VERB
ajbmeb-1055	3	9	the	the	DET
ajbmeb-1055	3	10	primary	primary	ADJ
ajbmeb-1055	3	11	aim	aim	NOUN
ajbmeb-1055	3	12	of	of	ADP
ajbmeb-1055	3	13	this	this	DET
ajbmeb-1055	3	14	study	study	NOUN
ajbmeb-1055	3	15	was	be	AUX
ajbmeb-1055	3	16	to	to	PART
ajbmeb-1055	3	17	establish	establish	VERB
ajbmeb-1055	3	18	a	a	DET
ajbmeb-1055	3	19	relationship	relationship	NOUN
ajbmeb-1055	3	20	between	between	ADP
ajbmeb-1055	3	21	brand	brand	NOUN
ajbmeb-1055	3	22	awareness	awareness	NOUN
ajbmeb-1055	3	23	and	and	CCONJ
ajbmeb-1055	3	24	repeat	repeat	NOUN
ajbmeb-1055	3	25	patronage	patronage	NOUN
ajbmeb-1055	3	26	of	of	ADP
ajbmeb-1055	3	27	selected	select	VERB
ajbmeb-1055	3	28	fast	fast	ADJ
ajbmeb-1055	3	29	food	food	NOUN
ajbmeb-1055	3	30	establishments	establishment	NOUN
ajbmeb-1055	3	31	in	in	ADP
ajbmeb-1055	3	32	rivers	river	NOUN
ajbmeb-1055	3	33	state	state	NOUN
ajbmeb-1055	3	34	.	.	PUNCT
ajbmeb-1055	4	1	the	the	DET
ajbmeb-1055	4	2	study	study	NOUN
ajbmeb-1055	4	3	adopted	adopt	VERB
ajbmeb-1055	4	4	the	the	DET
ajbmeb-1055	4	5	correlational	correlational	ADJ
ajbmeb-1055	4	6	research	research	NOUN
ajbmeb-1055	4	7	design	design	NOUN
ajbmeb-1055	4	8	of	of	ADP
ajbmeb-1055	4	9	quasi	quasi	ADJ
ajbmeb-1055	4	10	-	-	ADJ
ajbmeb-1055	4	11	experimental	experimental	ADJ
ajbmeb-1055	4	12	and	and	CCONJ
ajbmeb-1055	4	13	convenience	convenience	NOUN
ajbmeb-1055	4	14	sampling	sampling	NOUN
ajbmeb-1055	4	15	was	be	AUX
ajbmeb-1055	4	16	chosen	choose	VERB
ajbmeb-1055	4	17	based	base	VERB
ajbmeb-1055	4	18	on	on	ADP
ajbmeb-1055	4	19	the	the	DET
ajbmeb-1055	4	20	easy	easy	ADJ
ajbmeb-1055	4	21	-	-	PUNCT
ajbmeb-1055	4	22	access	access	NOUN
ajbmeb-1055	4	23	issues	issue	NOUN
ajbmeb-1055	4	24	for	for	ADP
ajbmeb-1055	4	25	researchers	researcher	NOUN
ajbmeb-1055	4	26	in	in	ADP
ajbmeb-1055	4	27	gaining	gain	VERB
ajbmeb-1055	4	28	information	information	NOUN
ajbmeb-1055	4	29	from	from	ADP
ajbmeb-1055	4	30	respondents	respondent	NOUN
ajbmeb-1055	4	31	.	.	PUNCT
ajbmeb-1055	5	1	structured	structured	ADJ
ajbmeb-1055	5	2	questionnaire	questionnaire	NOUN
ajbmeb-1055	5	3	was	be	AUX
ajbmeb-1055	5	4	used	use	VERB
ajbmeb-1055	5	5	as	as	ADP
ajbmeb-1055	5	6	an	an	DET
ajbmeb-1055	5	7	instrument	instrument	NOUN
ajbmeb-1055	5	8	where	where	SCONJ
ajbmeb-1055	5	9	120	120	NUM
ajbmeb-1055	5	10	respondents	respondent	NOUN
ajbmeb-1055	5	11	from	from	ADP
ajbmeb-1055	5	12	the	the	DET
ajbmeb-1055	5	13	selected	select	VERB
ajbmeb-1055	5	14	fast	fast	ADJ
ajbmeb-1055	5	15	food	food	NOUN
ajbmeb-1055	5	16	establishments	establishment	NOUN
ajbmeb-1055	5	17	became	become	VERB
ajbmeb-1055	5	18	the	the	DET
ajbmeb-1055	5	19	unit	unit	NOUN
ajbmeb-1055	5	20	of	of	ADP
ajbmeb-1055	5	21	analysis	analysis	NOUN
ajbmeb-1055	5	22	of	of	ADP
ajbmeb-1055	5	23	the	the	DET
ajbmeb-1055	5	24	study	study	NOUN
ajbmeb-1055	5	25	.	.	PUNCT
ajbmeb-1055	6	1	the	the	DET
ajbmeb-1055	6	2	data	data	NOUN
ajbmeb-1055	6	3	collection	collection	NOUN
ajbmeb-1055	6	4	was	be	AUX
ajbmeb-1055	6	5	analyzed	analyze	VERB
ajbmeb-1055	6	6	by	by	ADP
ajbmeb-1055	6	7	using	use	VERB
ajbmeb-1055	6	8	peasrson	peasrson	PROPN
ajbmeb-1055	6	9	’s	’s	PART
ajbmeb-1055	6	10	product	product	NOUN
ajbmeb-1055	6	11	moment	moment	NOUN
ajbmeb-1055	6	12	correlation	correlation	NOUN
ajbmeb-1055	6	13	with	with	ADP
ajbmeb-1055	6	14	the	the	DET
ajbmeb-1055	6	15	aid	aid	NOUN
ajbmeb-1055	6	16	of	of	ADP
ajbmeb-1055	6	17	package	package	NOUN
ajbmeb-1055	6	18	for	for	ADP
ajbmeb-1055	6	19	social	social	ADJ
ajbmeb-1055	6	20	science	science	NOUN
ajbmeb-1055	6	21	(	(	PUNCT
ajbmeb-1055	6	22	spss	spss	PROPN
ajbmeb-1055	6	23	)	)	PUNCT
ajbmeb-1055	6	24	version	version	NOUN
ajbmeb-1055	6	25	20.0	20.0	NUM
ajbmeb-1055	6	26	.	.	PUNCT
ajbmeb-1055	7	1	the	the	DET
ajbmeb-1055	7	2	findings	finding	NOUN
ajbmeb-1055	7	3	of	of	ADP
ajbmeb-1055	7	4	the	the	DET
ajbmeb-1055	7	5	study	study	NOUN
ajbmeb-1055	7	6	revealed	reveal	VERB
ajbmeb-1055	7	7	that	that	SCONJ
ajbmeb-1055	7	8	there	there	PRON
ajbmeb-1055	7	9	is	be	VERB
ajbmeb-1055	7	10	a	a	DET
ajbmeb-1055	7	11	significant	significant	ADJ
ajbmeb-1055	7	12	relationship	relationship	NOUN
ajbmeb-1055	7	13	between	between	ADP
ajbmeb-1055	7	14	brand	brand	NOUN
ajbmeb-1055	7	15	recognition	recognition	NOUN
ajbmeb-1055	7	16	,	,	PUNCT
ajbmeb-1055	7	17	brand	brand	NOUN
ajbmeb-1055	7	18	recall	recall	NOUN
ajbmeb-1055	7	19	and	and	CCONJ
ajbmeb-1055	7	20	customer	customer	NOUN
ajbmeb-1055	7	21	repeat	repeat	NOUN
ajbmeb-1055	7	22	patronage	patronage	NOUN
ajbmeb-1055	7	23	.	.	PUNCT
ajbmeb-1055	8	1	the	the	DET
ajbmeb-1055	8	2	study	study	NOUN
ajbmeb-1055	8	3	there	there	ADV
ajbmeb-1055	8	4	recommended	recommend	VERB
ajbmeb-1055	8	5	that	that	SCONJ
ajbmeb-1055	8	6	managers	manager	NOUN
ajbmeb-1055	8	7	or	or	CCONJ
ajbmeb-1055	8	8	owners	owner	NOUN
ajbmeb-1055	8	9	of	of	ADP
ajbmeb-1055	8	10	fast	fast	ADJ
ajbmeb-1055	8	11	food	food	NOUN
ajbmeb-1055	8	12	outlets	outlet	NOUN
ajbmeb-1055	8	13	must	must	AUX
ajbmeb-1055	8	14	be	be	AUX
ajbmeb-1055	8	15	intentional	intentional	ADJ
ajbmeb-1055	8	16	in	in	ADP
ajbmeb-1055	8	17	developing	develop	VERB
ajbmeb-1055	8	18	awareness	awareness	NOUN
ajbmeb-1055	8	19	programs	program	NOUN
ajbmeb-1055	8	20	or	or	CCONJ
ajbmeb-1055	8	21	strategies	strategy	NOUN
ajbmeb-1055	8	22	that	that	PRON
ajbmeb-1055	8	23	matches	match	VERB
ajbmeb-1055	8	24	the	the	DET
ajbmeb-1055	8	25	sophistication	sophistication	NOUN
ajbmeb-1055	8	26	of	of	ADP
ajbmeb-1055	8	27	the	the	DET
ajbmeb-1055	8	28	patrons	patron	NOUN
ajbmeb-1055	8	29	and	and	CCONJ
ajbmeb-1055	8	30	also	also	ADV
ajbmeb-1055	8	31	managers	manager	NOUN
ajbmeb-1055	8	32	should	should	AUX
ajbmeb-1055	8	33	seek	seek	VERB
ajbmeb-1055	8	34	proper	proper	ADJ
ajbmeb-1055	8	35	research	research	NOUN
ajbmeb-1055	8	36	on	on	ADP
ajbmeb-1055	8	37	how	how	SCONJ
ajbmeb-1055	8	38	best	good	ADJ
ajbmeb-1055	8	39	to	to	PART
ajbmeb-1055	8	40	penetrate	penetrate	VERB
ajbmeb-1055	8	41	the	the	DET
ajbmeb-1055	8	42	consciousness	consciousness	NOUN
ajbmeb-1055	8	43	of	of	ADP
ajbmeb-1055	8	44	its	its	PRON
ajbmeb-1055	8	45	patrons	patron	NOUN
ajbmeb-1055	8	46	brand	brand	NOUN
ajbmeb-1055	8	47	awareness	awareness	NOUN
ajbmeb-1055	8	48	,	,	PUNCT
ajbmeb-1055	8	49	brand	brand	NOUN
ajbmeb-1055	8	50	recognition	recognition	NOUN
ajbmeb-1055	8	51	,	,	PUNCT
ajbmeb-1055	8	52	brand	brand	NOUN
ajbmeb-1055	8	53	recall	recall	NOUN
ajbmeb-1055	8	54	,	,	PUNCT
ajbmeb-1055	8	55	purchaser	purchaser	NOUN
ajbmeb-1055	8	56	loyalty	loyalty	NOUN
ajbmeb-1055	8	57	,	,	PUNCT
ajbmeb-1055	8	58	customer	customer	NOUN
ajbmeb-1055	8	59	repeat	repeat	NOUN
ajbmeb-1055	8	60	patronage	patronage	NOUN
ajbmeb-1055	8	61	introduction	introduction	NOUN
ajbmeb-1055	8	62	the	the	DET
ajbmeb-1055	8	63	quick	quick	ADJ
ajbmeb-1055	8	64	food	food	NOUN
ajbmeb-1055	8	65	service	service	NOUN
ajbmeb-1055	8	66	sector	sector	NOUN
ajbmeb-1055	8	67	is	be	AUX
ajbmeb-1055	8	68	rapidly	rapidly	ADV
ajbmeb-1055	8	69	becoming	become	VERB
ajbmeb-1055	8	70	the	the	DET
ajbmeb-1055	8	71	brand	brand	NOUN
ajbmeb-1055	8	72	-	-	PUNCT
ajbmeb-1055	8	73	new	new	ADJ
ajbmeb-1055	8	74	alternative	alternative	NOUN
ajbmeb-1055	8	75	for	for	ADP
ajbmeb-1055	8	76	dining	dining	NOUN
ajbmeb-1055	8	77	activities	activity	NOUN
ajbmeb-1055	8	78	and	and	CCONJ
ajbmeb-1055	8	79	the	the	DET
ajbmeb-1055	8	80	understanding	understanding	NOUN
ajbmeb-1055	8	81	of	of	ADP
ajbmeb-1055	8	82	this	this	PRON
ajbmeb-1055	8	83	has	have	AUX
ajbmeb-1055	8	84	brought	bring	VERB
ajbmeb-1055	8	85	about	about	ADP
ajbmeb-1055	8	86	its	its	PRON
ajbmeb-1055	8	87	growth	growth	NOUN
ajbmeb-1055	8	88	.	.	PUNCT
ajbmeb-1055	9	1	this	this	DET
ajbmeb-1055	9	2	commercial	commercial	ADJ
ajbmeb-1055	9	3	enterprise	enterprise	NOUN
ajbmeb-1055	9	4	is	be	AUX
ajbmeb-1055	9	5	located	locate	VERB
ajbmeb-1055	9	6	in	in	ADP
ajbmeb-1055	9	7	nearly	nearly	ADV
ajbmeb-1055	9	8	every	every	PRON
ajbmeb-1055	9	9	nook	nook	NOUN
ajbmeb-1055	9	10	of	of	ADP
ajbmeb-1055	9	11	the	the	DET
ajbmeb-1055	9	12	essential	essential	ADJ
ajbmeb-1055	9	13	towns	town	NOUN
ajbmeb-1055	9	14	in	in	ADP
ajbmeb-1055	9	15	rivers	river	NOUN
ajbmeb-1055	9	16	state	state	NOUN
ajbmeb-1055	9	17	,	,	PUNCT
ajbmeb-1055	9	18	hence	hence	ADV
ajbmeb-1055	9	19	the	the	DET
ajbmeb-1055	9	20	sturdy	sturdy	ADJ
ajbmeb-1055	9	21	competition	competition	NOUN
ajbmeb-1055	9	22	among	among	ADP
ajbmeb-1055	9	23	quick	quick	ADJ
ajbmeb-1055	9	24	food	food	NOUN
ajbmeb-1055	9	25	service	service	NOUN
ajbmeb-1055	9	26	managers	manager	NOUN
ajbmeb-1055	9	27	who	who	PRON
ajbmeb-1055	9	28	use	use	VERB
ajbmeb-1055	9	29	every	every	DET
ajbmeb-1055	9	30	advertising	advertising	NOUN
ajbmeb-1055	9	31	skill	skill	NOUN
ajbmeb-1055	9	32	available	available	ADJ
ajbmeb-1055	9	33	to	to	ADP
ajbmeb-1055	9	34	them	they	PRON
ajbmeb-1055	9	35	to	to	PART
ajbmeb-1055	9	36	strongly	strongly	ADV
ajbmeb-1055	9	37	position	position	VERB
ajbmeb-1055	9	38	their	their	PRON
ajbmeb-1055	9	39	brand	brand	NOUN
ajbmeb-1055	9	40	to	to	PART
ajbmeb-1055	9	41	fulfill	fulfill	VERB
ajbmeb-1055	9	42	the	the	DET
ajbmeb-1055	9	43	excessive	excessive	ADJ
ajbmeb-1055	9	44	demands	demand	NOUN
ajbmeb-1055	9	45	from	from	ADP
ajbmeb-1055	9	46	their	their	PRON
ajbmeb-1055	9	47	clients	client	NOUN
ajbmeb-1055	9	48	.	.	PUNCT
ajbmeb-1055	10	1	the	the	DET
ajbmeb-1055	10	2	multiplicity	multiplicity	NOUN
ajbmeb-1055	10	3	and	and	CCONJ
ajbmeb-1055	10	4	identical	identical	ADJ
ajbmeb-1055	10	5	products	product	NOUN
ajbmeb-1055	10	6	and	and	CCONJ
ajbmeb-1055	10	7	services	service	NOUN
ajbmeb-1055	10	8	on	on	ADP
ajbmeb-1055	10	9	offers	offer	NOUN
ajbmeb-1055	10	10	have	have	AUX
ajbmeb-1055	10	11	equally	equally	ADV
ajbmeb-1055	10	12	driven	drive	VERB
ajbmeb-1055	10	13	brand	brand	NOUN
ajbmeb-1055	10	14	managers	manager	NOUN
ajbmeb-1055	10	15	to	to	PART
ajbmeb-1055	10	16	competitively	competitively	ADV
ajbmeb-1055	10	17	improve	improve	VERB
ajbmeb-1055	10	18	recognition	recognition	NOUN
ajbmeb-1055	10	19	and	and	CCONJ
ajbmeb-1055	10	20	brand	brand	NOUN
ajbmeb-1055	10	21	recall	recall	NOUN
ajbmeb-1055	10	22	with	with	ADP
ajbmeb-1055	10	23	the	the	DET
ajbmeb-1055	10	24	goal	goal	NOUN
ajbmeb-1055	10	25	to	to	PART
ajbmeb-1055	10	26	gain	gain	VERB
ajbmeb-1055	10	27	a	a	DET
ajbmeb-1055	10	28	larger	large	ADJ
ajbmeb-1055	10	29	share	share	NOUN
ajbmeb-1055	10	30	of	of	ADP
ajbmeb-1055	10	31	the	the	DET
ajbmeb-1055	10	32	marketplace	marketplace	NOUN
ajbmeb-1055	10	33	.	.	PUNCT
ajbmeb-1055	11	1	to	to	PART
ajbmeb-1055	11	2	achieve	achieve	VERB
ajbmeb-1055	11	3	this	this	PRON
ajbmeb-1055	11	4	,	,	PUNCT
ajbmeb-1055	11	5	brand	brand	NOUN
ajbmeb-1055	11	6	awareness	awareness	NOUN
ajbmeb-1055	11	7	is	be	AUX
ajbmeb-1055	11	8	deployed	deploy	VERB
ajbmeb-1055	11	9	as	as	ADP
ajbmeb-1055	11	10	a	a	DET
ajbmeb-1055	11	11	strategic	strategic	ADJ
ajbmeb-1055	11	12	marketing	marketing	NOUN
ajbmeb-1055	11	13	practice	practice	NOUN
ajbmeb-1055	11	14	to	to	PART
ajbmeb-1055	11	15	reap	reap	VERB
ajbmeb-1055	11	16	their	their	PRON
ajbmeb-1055	11	17	corporate	corporate	ADJ
ajbmeb-1055	11	18	goal	goal	NOUN
ajbmeb-1055	11	19	.	.	PUNCT
ajbmeb-1055	12	1	american	american	ADJ
ajbmeb-1055	12	2	journal	journal	PROPN
ajbmeb-1055	12	3	of	of	ADP
ajbmeb-1055	12	4	business	business	NOUN
ajbmeb-1055	12	5	management	management	NOUN
ajbmeb-1055	12	6	,	,	PUNCT
ajbmeb-1055	12	7	economics	economic	NOUN
ajbmeb-1055	12	8	and	and	CCONJ
ajbmeb-1055	12	9	banking	banking	NOUN
ajbmeb-1055	12	10	volume	volume	NOUN
ajbmeb-1055	12	11	14	14	NUM
ajbmeb-1055	12	12	july	july	PROPN
ajbmeb-1055	12	13	,	,	PUNCT
ajbmeb-1055	12	14	2023	2023	NUM
ajbmeb-1055	12	15	p	p	NOUN
ajbmeb-1055	12	16	a	a	DET
ajbmeb-1055	12	17	g	g	NOUN
ajbmeb-1055	12	18	e	e	NOUN
ajbmeb-1055	12	19	|	|	ADV
ajbmeb-1055	12	20	46	46	NUM
ajbmeb-1055	12	21	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-1055	12	22	creating	create	VERB
ajbmeb-1055	12	23	brand	brand	NOUN
ajbmeb-1055	12	24	consciousness	consciousness	NOUN
ajbmeb-1055	12	25	or	or	CCONJ
ajbmeb-1055	12	26	visibility	visibility	NOUN
ajbmeb-1055	12	27	is	be	AUX
ajbmeb-1055	12	28	a	a	DET
ajbmeb-1055	12	29	completely	completely	ADV
ajbmeb-1055	12	30	big	big	ADJ
ajbmeb-1055	12	31	venture	venture	NOUN
ajbmeb-1055	12	32	given	give	VERB
ajbmeb-1055	12	33	the	the	DET
ajbmeb-1055	12	34	peculiarities	peculiarity	NOUN
ajbmeb-1055	12	35	and	and	CCONJ
ajbmeb-1055	12	36	uncertainty	uncertainty	NOUN
ajbmeb-1055	12	37	of	of	ADP
ajbmeb-1055	12	38	consumer	consumer	NOUN
ajbmeb-1055	12	39	conduct	conduct	NOUN
ajbmeb-1055	12	40	as	as	SCONJ
ajbmeb-1055	12	41	the	the	DET
ajbmeb-1055	12	42	market	market	NOUN
ajbmeb-1055	12	43	is	be	AUX
ajbmeb-1055	12	44	characterized	characterize	VERB
ajbmeb-1055	12	45	with	with	ADP
ajbmeb-1055	12	46	customers	customer	NOUN
ajbmeb-1055	12	47	with	with	ADP
ajbmeb-1055	12	48	expertise	expertise	NOUN
ajbmeb-1055	12	49	and	and	CCONJ
ajbmeb-1055	12	50	maturity	maturity	NOUN
ajbmeb-1055	12	51	which	which	PRON
ajbmeb-1055	12	52	had	have	AUX
ajbmeb-1055	12	53	afforded	afford	VERB
ajbmeb-1055	12	54	managers	manager	NOUN
ajbmeb-1055	12	55	new	new	ADJ
ajbmeb-1055	12	56	advertising	advertising	NOUN
ajbmeb-1055	12	57	and	and	CCONJ
ajbmeb-1055	12	58	marketing	marketing	NOUN
ajbmeb-1055	12	59	situation	situation	NOUN
ajbmeb-1055	12	60	because	because	SCONJ
ajbmeb-1055	12	61	they	they	PRON
ajbmeb-1055	12	62	have	have	VERB
ajbmeb-1055	12	63	to	to	PART
ajbmeb-1055	12	64	meet	meet	VERB
ajbmeb-1055	12	65	up	up	ADP
ajbmeb-1055	12	66	with	with	ADP
ajbmeb-1055	12	67	sophisticated	sophisticated	ADJ
ajbmeb-1055	12	68	crop	crop	NOUN
ajbmeb-1055	12	69	of	of	ADP
ajbmeb-1055	12	70	customers	customer	NOUN
ajbmeb-1055	12	71	.	.	PUNCT
ajbmeb-1055	13	1	within	within	ADP
ajbmeb-1055	13	2	the	the	DET
ajbmeb-1055	13	3	modern	modern	ADJ
ajbmeb-1055	13	4	context	context	NOUN
ajbmeb-1055	13	5	of	of	ADP
ajbmeb-1055	13	6	commercial	commercial	ADJ
ajbmeb-1055	13	7	environment	environment	NOUN
ajbmeb-1055	13	8	as	as	SCONJ
ajbmeb-1055	13	9	it	it	PRON
ajbmeb-1055	13	10	relates	relate	VERB
ajbmeb-1055	13	11	to	to	ADP
ajbmeb-1055	13	12	creating	create	VERB
ajbmeb-1055	13	13	brand	brand	NOUN
ajbmeb-1055	13	14	awareness	awareness	NOUN
ajbmeb-1055	13	15	,	,	PUNCT
ajbmeb-1055	13	16	a	a	DET
ajbmeb-1055	13	17	product	product	NOUN
ajbmeb-1055	13	18	is	be	AUX
ajbmeb-1055	13	19	core	core	ADJ
ajbmeb-1055	13	20	and	and	CCONJ
ajbmeb-1055	13	21	most	most	ADV
ajbmeb-1055	13	22	valuable	valuable	ADJ
ajbmeb-1055	13	23	asset	asset	NOUN
ajbmeb-1055	13	24	of	of	ADP
ajbmeb-1055	13	25	any	any	DET
ajbmeb-1055	13	26	organization	organization	NOUN
ajbmeb-1055	13	27	.	.	PUNCT
ajbmeb-1055	14	1	brand	brand	NOUN
ajbmeb-1055	14	2	awareness	awareness	NOUN
ajbmeb-1055	14	3	plays	play	VERB
ajbmeb-1055	14	4	a	a	DET
ajbmeb-1055	14	5	huge	huge	ADJ
ajbmeb-1055	14	6	role	role	NOUN
ajbmeb-1055	14	7	on	on	ADP
ajbmeb-1055	14	8	how	how	SCONJ
ajbmeb-1055	14	9	the	the	DET
ajbmeb-1055	14	10	product	product	NOUN
ajbmeb-1055	14	11	performs	perform	VERB
ajbmeb-1055	14	12	in	in	ADP
ajbmeb-1055	14	13	the	the	DET
ajbmeb-1055	14	14	market	market	NOUN
ajbmeb-1055	14	15	of	of	ADP
ajbmeb-1055	14	16	any	any	DET
ajbmeb-1055	14	17	industry	industry	NOUN
ajbmeb-1055	14	18	(	(	PUNCT
ajbmeb-1055	14	19	kotler	kotler	PROPN
ajbmeb-1055	14	20	&	&	CCONJ
ajbmeb-1055	14	21	armstrong	armstrong	PROPN
ajbmeb-1055	14	22	,	,	PUNCT
ajbmeb-1055	14	23	2015	2015	NUM
ajbmeb-1055	14	24	)	)	PUNCT
ajbmeb-1055	14	25	.	.	PUNCT
ajbmeb-1055	15	1	creating	create	VERB
ajbmeb-1055	15	2	brand	brand	NOUN
ajbmeb-1055	15	3	awareness	awareness	NOUN
ajbmeb-1055	15	4	is	be	AUX
ajbmeb-1055	15	5	an	an	DET
ajbmeb-1055	15	6	advertising	advertising	NOUN
ajbmeb-1055	15	7	and	and	CCONJ
ajbmeb-1055	15	8	marketing	marketing	NOUN
ajbmeb-1055	15	9	attempt	attempt	NOUN
ajbmeb-1055	15	10	that	that	PRON
ajbmeb-1055	15	11	enables	enable	VERB
ajbmeb-1055	15	12	organizations	organization	NOUN
ajbmeb-1055	15	13	,	,	PUNCT
ajbmeb-1055	15	14	in	in	ADP
ajbmeb-1055	15	15	this	this	DET
ajbmeb-1055	15	16	situation	situation	NOUN
ajbmeb-1055	15	17	fast	fast	ADJ
ajbmeb-1055	15	18	food	food	NOUN
ajbmeb-1055	15	19	establishments	establishment	NOUN
ajbmeb-1055	15	20	to	to	PART
ajbmeb-1055	15	21	gain	gain	VERB
ajbmeb-1055	15	22	clients	client	NOUN
ajbmeb-1055	15	23	’	’	PART
ajbmeb-1055	15	24	interest	interest	NOUN
ajbmeb-1055	15	25	to	to	ADP
ajbmeb-1055	15	26	their	their	PRON
ajbmeb-1055	15	27	offerings	offering	NOUN
ajbmeb-1055	15	28	whilst	whilst	SCONJ
ajbmeb-1055	15	29	growing	grow	VERB
ajbmeb-1055	15	30	and	and	CCONJ
ajbmeb-1055	15	31	establishing	establish	VERB
ajbmeb-1055	15	32	consumer	consumer	NOUN
ajbmeb-1055	15	33	focus	focus	NOUN
ajbmeb-1055	15	34	.	.	PUNCT
ajbmeb-1055	16	1	the	the	DET
ajbmeb-1055	16	2	maximum	maximum	ADJ
ajbmeb-1055	16	3	essential	essential	ADJ
ajbmeb-1055	16	4	in	in	ADP
ajbmeb-1055	16	5	achieving	achieve	VERB
ajbmeb-1055	16	6	brand	brand	NOUN
ajbmeb-1055	16	7	’s	’s	PART
ajbmeb-1055	16	8	fulfillment	fulfillment	NOUN
ajbmeb-1055	16	9	is	be	AUX
ajbmeb-1055	16	10	held	hold	VERB
ajbmeb-1055	16	11	with	with	ADP
ajbmeb-1055	16	12	the	the	DET
ajbmeb-1055	16	13	aid	aid	NOUN
ajbmeb-1055	16	14	of	of	ADP
ajbmeb-1055	16	15	creating	create	VERB
ajbmeb-1055	16	16	its	its	PRON
ajbmeb-1055	16	17	advantageous	advantageous	ADJ
ajbmeb-1055	16	18	image	image	NOUN
ajbmeb-1055	16	19	and	and	CCONJ
ajbmeb-1055	16	20	making	make	VERB
ajbmeb-1055	16	21	sure	sure	ADJ
ajbmeb-1055	16	22	its	its	PRON
ajbmeb-1055	16	23	recognizable	recognizable	ADJ
ajbmeb-1055	16	24	.	.	PUNCT
ajbmeb-1055	17	1	the	the	PRON
ajbmeb-1055	17	2	more	more	ADV
ajbmeb-1055	17	3	a	a	DET
ajbmeb-1055	17	4	popularity	popularity	NOUN
ajbmeb-1055	17	5	a	a	DET
ajbmeb-1055	17	6	brand	brand	NOUN
ajbmeb-1055	17	7	enjoys	enjoy	VERB
ajbmeb-1055	17	8	,	,	PUNCT
ajbmeb-1055	17	9	the	the	PRON
ajbmeb-1055	17	10	stronger	strong	ADJ
ajbmeb-1055	17	11	it	it	PRON
ajbmeb-1055	17	12	’s	’	VERB
ajbmeb-1055	17	13	acceptances	acceptance	NOUN
ajbmeb-1055	17	14	by	by	ADP
ajbmeb-1055	17	15	consuming	consume	VERB
ajbmeb-1055	17	16	populace	populace	NOUN
ajbmeb-1055	17	17	.	.	PUNCT
ajbmeb-1055	18	1	whilst	whilst	SCONJ
ajbmeb-1055	18	2	a	a	DET
ajbmeb-1055	18	3	consumer	consumer	NOUN
ajbmeb-1055	18	4	is	be	AUX
ajbmeb-1055	18	5	glad	glad	ADJ
ajbmeb-1055	18	6	with	with	ADP
ajbmeb-1055	18	7	identifying	identify	VERB
ajbmeb-1055	18	8	with	with	ADP
ajbmeb-1055	18	9	a	a	DET
ajbmeb-1055	18	10	brand	brand	NOUN
ajbmeb-1055	18	11	,	,	PUNCT
ajbmeb-1055	18	12	step	step	NOUN
ajbmeb-1055	18	13	by	by	ADP
ajbmeb-1055	18	14	step	step	NOUN
ajbmeb-1055	18	15	she	she	PRON
ajbmeb-1055	18	16	/	/	SYM
ajbmeb-1055	18	17	he	he	PRON
ajbmeb-1055	18	18	will	will	AUX
ajbmeb-1055	18	19	become	become	VERB
ajbmeb-1055	18	20	a	a	DET
ajbmeb-1055	18	21	loyal	loyal	ADJ
ajbmeb-1055	18	22	customer	customer	NOUN
ajbmeb-1055	18	23	.	.	PUNCT
ajbmeb-1055	19	1	brand	brand	NOUN
ajbmeb-1055	19	2	awareness	awareness	NOUN
ajbmeb-1055	19	3	could	could	AUX
ajbmeb-1055	19	4	also	also	ADV
ajbmeb-1055	19	5	be	be	AUX
ajbmeb-1055	19	6	described	describe	VERB
ajbmeb-1055	19	7	as	as	ADP
ajbmeb-1055	19	8	the	the	DET
ajbmeb-1055	19	9	power	power	NOUN
ajbmeb-1055	19	10	of	of	ADP
ajbmeb-1055	19	11	the	the	DET
ajbmeb-1055	19	12	corporate	corporate	ADJ
ajbmeb-1055	19	13	brand	brand	NOUN
ajbmeb-1055	19	14	node	node	NOUN
ajbmeb-1055	19	15	,	,	PUNCT
ajbmeb-1055	19	16	or	or	CCONJ
ajbmeb-1055	19	17	in	in	ADP
ajbmeb-1055	19	18	other	other	ADJ
ajbmeb-1055	19	19	phrases	phrase	NOUN
ajbmeb-1055	19	20	,	,	PUNCT
ajbmeb-1055	19	21	hint	hint	NOUN
ajbmeb-1055	19	22	in	in	ADP
ajbmeb-1055	19	23	reminiscence	reminiscence	NOUN
ajbmeb-1055	19	24	(	(	PUNCT
ajbmeb-1055	19	25	ormeno	ormeno	ADJ
ajbmeb-1055	19	26	,	,	PUNCT
ajbmeb-1055	19	27	2007	2007	NUM
ajbmeb-1055	19	28	)	)	PUNCT
ajbmeb-1055	19	29	.	.	PUNCT
ajbmeb-1055	20	1	to	to	PART
ajbmeb-1055	20	2	enlighten	enlighten	VERB
ajbmeb-1055	20	3	extra	extra	ADJ
ajbmeb-1055	20	4	,	,	PUNCT
ajbmeb-1055	20	5	also	also	ADV
ajbmeb-1055	20	6	means	mean	VERB
ajbmeb-1055	20	7	the	the	DET
ajbmeb-1055	20	8	potential	potential	NOUN
ajbmeb-1055	20	9	of	of	SCONJ
ajbmeb-1055	20	10	customers	customer	NOUN
ajbmeb-1055	20	11	to	to	PART
ajbmeb-1055	20	12	understand	understand	VERB
ajbmeb-1055	20	13	,	,	PUNCT
ajbmeb-1055	20	14	recognize	recognize	VERB
ajbmeb-1055	20	15	or	or	CCONJ
ajbmeb-1055	20	16	prefer	prefer	VERB
ajbmeb-1055	20	17	the	the	DET
ajbmeb-1055	20	18	brand	brand	NOUN
ajbmeb-1055	20	19	under	under	ADP
ajbmeb-1055	20	20	any	any	DET
ajbmeb-1055	20	21	conditions	condition	NOUN
ajbmeb-1055	20	22	.	.	PUNCT
ajbmeb-1055	21	1	that	that	PRON
ajbmeb-1055	21	2	is	be	AUX
ajbmeb-1055	21	3	additionally	additionally	ADV
ajbmeb-1055	21	4	supported	support	VERB
ajbmeb-1055	21	5	ojasalo	ojasalo	NOUN
ajbmeb-1055	21	6	&	&	CCONJ
ajbmeb-1055	21	7	ojasalo	ojasalo	PROPN
ajbmeb-1055	21	8	(	(	PUNCT
ajbmeb-1055	21	9	2010	2010	NUM
ajbmeb-1055	21	10	)	)	PUNCT
ajbmeb-1055	21	11	,	,	PUNCT
ajbmeb-1055	21	12	when	when	SCONJ
ajbmeb-1055	21	13	they	they	PRON
ajbmeb-1055	21	14	determined	determine	VERB
ajbmeb-1055	21	15	brand	brand	NOUN
ajbmeb-1055	21	16	awareness	awareness	NOUN
ajbmeb-1055	21	17	as	as	ADP
ajbmeb-1055	21	18	a	a	DET
ajbmeb-1055	21	19	purchaser	purchaser	NOUN
ajbmeb-1055	21	20	’s	’s	PART
ajbmeb-1055	21	21	capability	capability	NOUN
ajbmeb-1055	21	22	to	to	PART
ajbmeb-1055	21	23	identify	identify	VERB
ajbmeb-1055	21	24	and	and	CCONJ
ajbmeb-1055	21	25	do	do	AUX
ajbmeb-1055	21	26	not	not	PART
ajbmeb-1055	21	27	forget	forget	VERB
ajbmeb-1055	21	28	the	the	DET
ajbmeb-1055	21	29	brand	brand	NOUN
ajbmeb-1055	21	30	in	in	ADP
ajbmeb-1055	21	31	all	all	DET
ajbmeb-1055	21	32	sorts	sort	NOUN
ajbmeb-1055	21	33	of	of	ADP
ajbmeb-1055	21	34	circumstances	circumstance	NOUN
ajbmeb-1055	21	35	.	.	PUNCT
ajbmeb-1055	22	1	in	in	ADP
ajbmeb-1055	22	2	addition	addition	NOUN
ajbmeb-1055	22	3	,	,	PUNCT
ajbmeb-1055	22	4	ormeno	ormeno	PROPN
ajbmeb-1055	22	5	(	(	PUNCT
ajbmeb-1055	22	6	2007	2007	NUM
ajbmeb-1055	22	7	)	)	PUNCT
ajbmeb-1055	22	8	,	,	PUNCT
ajbmeb-1055	22	9	maintains	maintain	VERB
ajbmeb-1055	22	10	that	that	SCONJ
ajbmeb-1055	22	11	after	after	SCONJ
ajbmeb-1055	22	12	the	the	DET
ajbmeb-1055	22	13	customers	customer	NOUN
ajbmeb-1055	22	14	understand	understand	VERB
ajbmeb-1055	22	15	the	the	DET
ajbmeb-1055	22	16	brand	brand	NOUN
ajbmeb-1055	22	17	name	name	NOUN
ajbmeb-1055	22	18	or	or	CCONJ
ajbmeb-1055	22	19	brand	brand	NOUN
ajbmeb-1055	22	20	elements	element	NOUN
ajbmeb-1055	22	21	,	,	PUNCT
ajbmeb-1055	22	22	they	they	PRON
ajbmeb-1055	22	23	must	must	AUX
ajbmeb-1055	22	24	consider	consider	VERB
ajbmeb-1055	22	25	the	the	DET
ajbmeb-1055	22	26	organization	organization	NOUN
ajbmeb-1055	22	27	in	in	ADP
ajbmeb-1055	22	28	a	a	DET
ajbmeb-1055	22	29	certain	certain	ADJ
ajbmeb-1055	22	30	industry	industry	NOUN
ajbmeb-1055	22	31	or	or	CCONJ
ajbmeb-1055	22	32	business	business	NOUN
ajbmeb-1055	22	33	.	.	PUNCT
ajbmeb-1055	23	1	many	many	ADJ
ajbmeb-1055	23	2	studies	study	NOUN
ajbmeb-1055	23	3	(	(	PUNCT
ajbmeb-1055	23	4	karam	karam	PROPN
ajbmeb-1055	23	5	,	,	PUNCT
ajbmeb-1055	23	6	et	et	PROPN
ajbmeb-1055	23	7	al	al	PROPN
ajbmeb-1055	23	8	,	,	PUNCT
ajbmeb-1055	23	9	2015	2015	NUM
ajbmeb-1055	23	10	;	;	PUNCT
ajbmeb-1055	23	11	seturi	seturi	PROPN
ajbmeb-1055	23	12	,	,	PUNCT
ajbmeb-1055	23	13	2017	2017	NUM
ajbmeb-1055	23	14	and	and	CCONJ
ajbmeb-1055	23	15	shahid	shahid	PROPN
ajbmeb-1055	23	16	et	et	PROPN
ajbmeb-1055	23	17	al	al	PROPN
ajbmeb-1055	23	18	,	,	PUNCT
ajbmeb-1055	23	19	2017	2017	NUM
ajbmeb-1055	23	20	)	)	PUNCT
ajbmeb-1055	23	21	had	have	AUX
ajbmeb-1055	23	22	been	be	AUX
ajbmeb-1055	23	23	carried	carry	VERB
ajbmeb-1055	23	24	out	out	ADP
ajbmeb-1055	23	25	within	within	ADP
ajbmeb-1055	23	26	the	the	DET
ajbmeb-1055	23	27	domain	domain	NOUN
ajbmeb-1055	23	28	of	of	ADP
ajbmeb-1055	23	29	strategic	strategic	ADJ
ajbmeb-1055	23	30	marketing	marketing	NOUN
ajbmeb-1055	23	31	and	and	CCONJ
ajbmeb-1055	23	32	such	such	DET
ajbmeb-1055	23	33	a	a	DET
ajbmeb-1055	23	34	lot	lot	NOUN
ajbmeb-1055	23	35	of	of	ADP
ajbmeb-1055	23	36	has	have	AUX
ajbmeb-1055	23	37	considered	consider	VERB
ajbmeb-1055	23	38	branding	branding	NOUN
ajbmeb-1055	23	39	as	as	ADP
ajbmeb-1055	23	40	a	a	DET
ajbmeb-1055	23	41	whole	whole	ADJ
ajbmeb-1055	23	42	procedure	procedure	NOUN
ajbmeb-1055	23	43	,	,	PUNCT
ajbmeb-1055	23	44	simplest	simple	ADJ
ajbmeb-1055	23	45	few	few	ADJ
ajbmeb-1055	23	46	research	research	NOUN
ajbmeb-1055	23	47	in	in	ADP
ajbmeb-1055	23	48	particular	particular	ADJ
ajbmeb-1055	23	49	inside	inside	ADP
ajbmeb-1055	23	50	the	the	DET
ajbmeb-1055	23	51	rapid	rapid	ADJ
ajbmeb-1055	23	52	food	food	NOUN
ajbmeb-1055	23	53	quarter	quarter	NOUN
ajbmeb-1055	23	54	of	of	ADP
ajbmeb-1055	23	55	rivers	river	NOUN
ajbmeb-1055	23	56	state	state	NOUN
ajbmeb-1055	23	57	have	have	AUX
ajbmeb-1055	23	58	taken	take	VERB
ajbmeb-1055	23	59	into	into	ADP
ajbmeb-1055	23	60	consideration	consideration	NOUN
ajbmeb-1055	23	61	the	the	DET
ajbmeb-1055	23	62	function	function	NOUN
ajbmeb-1055	23	63	of	of	ADP
ajbmeb-1055	23	64	brand	brand	NOUN
ajbmeb-1055	23	65	awareness	awareness	NOUN
ajbmeb-1055	23	66	and	and	CCONJ
ajbmeb-1055	23	67	how	how	SCONJ
ajbmeb-1055	23	68	it	it	PRON
ajbmeb-1055	23	69	impacts	impact	VERB
ajbmeb-1055	23	70	repeat	repeat	NOUN
ajbmeb-1055	23	71	patronage	patronage	NOUN
ajbmeb-1055	23	72	.	.	PUNCT
ajbmeb-1055	24	1	this	this	DET
ajbmeb-1055	24	2	paper	paper	NOUN
ajbmeb-1055	24	3	therefore	therefore	ADV
ajbmeb-1055	24	4	,	,	PUNCT
ajbmeb-1055	24	5	seeks	seek	VERB
ajbmeb-1055	24	6	to	to	PART
ajbmeb-1055	24	7	fill	fill	VERB
ajbmeb-1055	24	8	that	that	DET
ajbmeb-1055	24	9	knowledge	knowledge	NOUN
ajbmeb-1055	24	10	hole	hole	NOUN
ajbmeb-1055	24	11	by	by	ADP
ajbmeb-1055	24	12	examining	examine	VERB
ajbmeb-1055	24	13	the	the	DET
ajbmeb-1055	24	14	role	role	NOUN
ajbmeb-1055	24	15	of	of	ADP
ajbmeb-1055	24	16	brand	brand	NOUN
ajbmeb-1055	24	17	awareness	awareness	NOUN
ajbmeb-1055	24	18	and	and	CCONJ
ajbmeb-1055	24	19	customer	customer	NOUN
ajbmeb-1055	24	20	repeat	repeat	NOUN
ajbmeb-1055	24	21	patronage	patronage	NOUN
ajbmeb-1055	24	22	of	of	ADP
ajbmeb-1055	24	23	fast	fast	ADJ
ajbmeb-1055	24	24	food	food	NOUN
ajbmeb-1055	24	25	establishments	establishment	NOUN
ajbmeb-1055	24	26	in	in	ADP
ajbmeb-1055	24	27	rivers	river	NOUN
ajbmeb-1055	24	28	state	state	PROPN
ajbmeb-1055	24	29	literature	literature	PROPN
ajbmeb-1055	24	30	overview	overview	NOUN
ajbmeb-1055	24	31	inside	inside	ADP
ajbmeb-1055	24	32	the	the	DET
ajbmeb-1055	24	33	marketing	marketing	NOUN
ajbmeb-1055	24	34	discuss	discuss	NOUN
ajbmeb-1055	24	35	,	,	PUNCT
ajbmeb-1055	24	36	brand	brand	NOUN
ajbmeb-1055	24	37	awareness	awareness	NOUN
ajbmeb-1055	24	38	is	be	AUX
ajbmeb-1055	24	39	described	describe	VERB
ajbmeb-1055	24	40	as	as	ADP
ajbmeb-1055	24	41	the	the	DET
ajbmeb-1055	24	42	strength	strength	NOUN
ajbmeb-1055	24	43	or	or	CCONJ
ajbmeb-1055	24	44	an	an	DET
ajbmeb-1055	24	45	extent	extent	NOUN
ajbmeb-1055	24	46	to	to	PART
ajbmeb-1055	24	47	which	which	PRON
ajbmeb-1055	24	48	a	a	DET
ajbmeb-1055	24	49	brand	brand	NOUN
ajbmeb-1055	24	50	consciously	consciously	ADV
ajbmeb-1055	24	51	occupies	occupy	VERB
ajbmeb-1055	24	52	a	a	DET
ajbmeb-1055	24	53	patron	patron	NOUN
ajbmeb-1055	24	54	's	's	PART
ajbmeb-1055	24	55	mind	mind	NOUN
ajbmeb-1055	24	56	(	(	PUNCT
ajbmeb-1055	24	57	pappu	pappu	PROPN
ajbmeb-1055	24	58	,	,	PUNCT
ajbmeb-1055	24	59	quester	quester	NOUN
ajbmeb-1055	24	60	,	,	PUNCT
ajbmeb-1055	24	61	&	&	CCONJ
ajbmeb-1055	24	62	cooksey	cooksey	NOUN
ajbmeb-1055	24	63	,	,	PUNCT
ajbmeb-1055	24	64	2005	2005	NUM
ajbmeb-1055	24	65	)	)	PUNCT
ajbmeb-1055	24	66	;	;	PUNCT
ajbmeb-1055	24	67	and	and	CCONJ
ajbmeb-1055	24	68	it	it	PRON
ajbmeb-1055	24	69	takes	take	VERB
ajbmeb-1055	24	70	place	place	NOUN
ajbmeb-1055	24	71	as	as	ADV
ajbmeb-1055	24	72	soon	soon	ADV
ajbmeb-1055	24	73	as	as	SCONJ
ajbmeb-1055	24	74	there	there	PRON
ajbmeb-1055	24	75	's	be	VERB
ajbmeb-1055	24	76	an	an	DET
ajbmeb-1055	24	77	interface	interface	NOUN
ajbmeb-1055	24	78	between	between	ADP
ajbmeb-1055	24	79	the	the	DET
ajbmeb-1055	24	80	brand	brand	NOUN
ajbmeb-1055	24	81	,	,	PUNCT
ajbmeb-1055	24	82	wherein	wherein	SCONJ
ajbmeb-1055	24	83	the	the	DET
ajbmeb-1055	24	84	consumer	consumer	NOUN
ajbmeb-1055	24	85	acknowledges	acknowledge	VERB
ajbmeb-1055	24	86	or	or	CCONJ
ajbmeb-1055	24	87	familiarize	familiarize	VERB
ajbmeb-1055	24	88	themselves	themselves	PRON
ajbmeb-1055	24	89	with	with	ADP
ajbmeb-1055	24	90	the	the	DET
ajbmeb-1055	24	91	brand	brand	NOUN
ajbmeb-1055	24	92	.	.	PUNCT
ajbmeb-1055	25	1	with	with	ADP
ajbmeb-1055	25	2	that	that	PRON
ajbmeb-1055	25	3	,	,	PUNCT
ajbmeb-1055	25	4	awareness	awareness	NOUN
ajbmeb-1055	25	5	can	can	AUX
ajbmeb-1055	25	6	result	result	VERB
ajbmeb-1055	25	7	into	into	ADP
ajbmeb-1055	25	8	brand	brand	NOUN
ajbmeb-1055	25	9	recognition	recognition	NOUN
ajbmeb-1055	25	10	and	and	CCONJ
ajbmeb-1055	25	11	to	to	ADP
ajbmeb-1055	25	12	brand	brand	NOUN
ajbmeb-1055	25	13	recall	recall	NOUN
ajbmeb-1055	25	14	because	because	SCONJ
ajbmeb-1055	25	15	brand	brand	NOUN
ajbmeb-1055	25	16	awareness	awareness	NOUN
ajbmeb-1055	25	17	has	have	VERB
ajbmeb-1055	25	18	a	a	DET
ajbmeb-1055	25	19	way	way	NOUN
ajbmeb-1055	25	20	of	of	ADP
ajbmeb-1055	25	21	cognitively	cognitively	ADV
ajbmeb-1055	25	22	and	and	CCONJ
ajbmeb-1055	25	23	affectionately	affectionately	ADV
ajbmeb-1055	25	24	influencing	influence	VERB
ajbmeb-1055	25	25	the	the	DET
ajbmeb-1055	25	26	the	the	DET
ajbmeb-1055	25	27	behavioral	behavioral	ADJ
ajbmeb-1055	25	28	tendecnies	tendecnie	NOUN
ajbmeb-1055	25	29	towards	towards	ADP
ajbmeb-1055	25	30	the	the	DET
ajbmeb-1055	25	31	product	product	NOUN
ajbmeb-1055	25	32	and	and	CCONJ
ajbmeb-1055	25	33	service	service	NOUN
ajbmeb-1055	25	34	on	on	ADP
ajbmeb-1055	25	35	offer	offer	NOUN
ajbmeb-1055	25	36	(	(	PUNCT
ajbmeb-1055	25	37	hakala	hakala	PROPN
ajbmeb-1055	25	38	,	,	PUNCT
ajbmeb-1055	25	39	svensson	svensson	PROPN
ajbmeb-1055	25	40	&	&	CCONJ
ajbmeb-1055	25	41	vincze	vincze	NOUN
ajbmeb-1055	25	42	,	,	PUNCT
ajbmeb-1055	25	43	2012	2012	NUM
ajbmeb-1055	25	44	)	)	PUNCT
ajbmeb-1055	25	45	.	.	PUNCT
ajbmeb-1055	26	1	according	accord	VERB
ajbmeb-1055	26	2	to	to	ADP
ajbmeb-1055	26	3	jin	jin	NOUN
ajbmeb-1055	26	4	and	and	CCONJ
ajbmeb-1055	26	5	villegas	villegas	PROPN
ajbmeb-1055	26	6	(	(	PUNCT
ajbmeb-1055	26	7	2007	2007	NUM
ajbmeb-1055	26	8	)	)	PUNCT
ajbmeb-1055	26	9	,	,	PUNCT
ajbmeb-1055	26	10	they	they	PRON
ajbmeb-1055	26	11	opined	opine	VERB
ajbmeb-1055	26	12	that	that	SCONJ
ajbmeb-1055	26	13	brand	brand	NOUN
ajbmeb-1055	26	14	awareness	awareness	NOUN
ajbmeb-1055	26	15	enables	enable	VERB
ajbmeb-1055	26	16	purchasers	purchaser	NOUN
ajbmeb-1055	26	17	to	to	PART
ajbmeb-1055	26	18	distinguish	distinguish	VERB
ajbmeb-1055	26	19	among	among	ADP
ajbmeb-1055	26	20	competing	compete	VERB
ajbmeb-1055	26	21	brands	brand	NOUN
ajbmeb-1055	26	22	in	in	ADP
ajbmeb-1055	26	23	the	the	DET
ajbmeb-1055	26	24	markets	market	NOUN
ajbmeb-1055	26	25	.	.	PUNCT
ajbmeb-1055	27	1	moreover	moreover	ADV
ajbmeb-1055	27	2	,	,	PUNCT
ajbmeb-1055	27	3	they	they	PRON
ajbmeb-1055	27	4	asserted	assert	VERB
ajbmeb-1055	27	5	that	that	SCONJ
ajbmeb-1055	27	6	branding	brand	VERB
ajbmeb-1055	27	7	through	through	ADP
ajbmeb-1055	27	8	awareness	awareness	NOUN
ajbmeb-1055	27	9	creation	creation	NOUN
ajbmeb-1055	27	10	focus	focus	NOUN
ajbmeb-1055	27	11	is	be	AUX
ajbmeb-1055	27	12	is	be	AUX
ajbmeb-1055	27	13	essential	essential	ADJ
ajbmeb-1055	27	14	is	be	AUX
ajbmeb-1055	27	15	gaining	gain	VERB
ajbmeb-1055	27	16	brand	brand	NOUN
ajbmeb-1055	27	17	equity	equity	NOUN
ajbmeb-1055	27	18	.	.	PUNCT
ajbmeb-1055	28	1	kumar	kumar	PROPN
ajbmeb-1055	28	2	&	&	CCONJ
ajbmeb-1055	28	3	moller	moller	PROPN
ajbmeb-1055	28	4	(	(	PUNCT
ajbmeb-1055	28	5	2018	2018	NUM
ajbmeb-1055	28	6	)	)	PUNCT
ajbmeb-1055	28	7	claim	claim	NOUN
ajbmeb-1055	28	8	,	,	PUNCT
ajbmeb-1055	28	9	brand	brand	NOUN
ajbmeb-1055	28	10	awareness	awareness	NOUN
ajbmeb-1055	28	11	influences	influence	VERB
ajbmeb-1055	28	12	brand	brand	NOUN
ajbmeb-1055	28	13	familiarity	familiarity	NOUN
ajbmeb-1055	28	14	which	which	PRON
ajbmeb-1055	28	15	motivates	motivate	VERB
ajbmeb-1055	28	16	customers	customer	NOUN
ajbmeb-1055	28	17	to	to	PART
ajbmeb-1055	28	18	undertake	undertake	VERB
ajbmeb-1055	28	19	the	the	DET
ajbmeb-1055	28	20	brand	brand	NOUN
ajbmeb-1055	28	21	products	product	NOUN
ajbmeb-1055	28	22	whilst	whilst	SCONJ
ajbmeb-1055	28	23	new	new	ADJ
ajbmeb-1055	28	24	services	service	NOUN
ajbmeb-1055	28	25	or	or	CCONJ
ajbmeb-1055	28	26	products	product	NOUN
ajbmeb-1055	28	27	is	be	AUX
ajbmeb-1055	28	28	been	be	AUX
ajbmeb-1055	28	29	brought	bring	VERB
ajbmeb-1055	28	30	.	.	PUNCT
ajbmeb-1055	29	1	in	in	ADP
ajbmeb-1055	29	2	keeping	keep	VERB
ajbmeb-1055	29	3	with	with	ADP
ajbmeb-1055	29	4	aaker	aaker	NOUN
ajbmeb-1055	29	5	,	,	PUNCT
ajbmeb-1055	29	6	(	(	PUNCT
ajbmeb-1055	29	7	1991	1991	NUM
ajbmeb-1055	29	8	)	)	PUNCT
ajbmeb-1055	29	9	purchasers	purchaser	NOUN
ajbmeb-1055	29	10	’	'	PUNCT
ajbmeb-1055	29	11	selection	selection	NOUN
ajbmeb-1055	29	12	are	be	AUX
ajbmeb-1055	29	13	most	most	ADJ
ajbmeb-1055	29	14	instances	instance	NOUN
ajbmeb-1055	29	15	based	base	VERB
ajbmeb-1055	29	16	totally	totally	ADV
ajbmeb-1055	29	17	on	on	ADP
ajbmeb-1055	29	18	their	their	PRON
ajbmeb-1055	29	19	familiarity	familiarity	NOUN
ajbmeb-1055	29	20	with	with	ADP
ajbmeb-1055	29	21	the	the	DET
ajbmeb-1055	29	22	brand	brand	NOUN
ajbmeb-1055	29	23	.	.	PUNCT
ajbmeb-1055	30	1	american	american	PROPN
ajbmeb-1055	30	2	journal	journal	PROPN
ajbmeb-1055	30	3	of	of	ADP
ajbmeb-1055	30	4	business	business	NOUN
ajbmeb-1055	30	5	management	management	NOUN
ajbmeb-1055	30	6	,	,	PUNCT
ajbmeb-1055	30	7	economics	economic	NOUN
ajbmeb-1055	30	8	and	and	CCONJ
ajbmeb-1055	30	9	banking	banking	NOUN
ajbmeb-1055	30	10	volume	volume	NOUN
ajbmeb-1055	30	11	14	14	NUM
ajbmeb-1055	30	12	july	july	PROPN
ajbmeb-1055	30	13	,	,	PUNCT
ajbmeb-1055	30	14	2023	2023	NUM
ajbmeb-1055	30	15	p	p	NOUN
ajbmeb-1055	30	16	a	a	DET
ajbmeb-1055	30	17	g	g	NOUN
ajbmeb-1055	30	18	e	e	NOUN
ajbmeb-1055	30	19	|	|	ADV
ajbmeb-1055	30	20	47	47	NUM
ajbmeb-1055	30	21	www.americanjournal.org	www.americanjournal.org	PROPN
ajbmeb-1055	30	22	brand	brand	NOUN
ajbmeb-1055	30	23	recognition	recognition	PROPN
ajbmeb-1055	30	24	brand	brand	NOUN
ajbmeb-1055	30	25	recognition	recognition	NOUN
ajbmeb-1055	30	26	is	be	AUX
ajbmeb-1055	30	27	how	how	SCONJ
ajbmeb-1055	30	28	fast	fast	ADV
ajbmeb-1055	30	29	a	a	DET
ajbmeb-1055	30	30	consumer	consumer	NOUN
ajbmeb-1055	30	31	acknowledges	acknowledge	VERB
ajbmeb-1055	30	32	and	and	CCONJ
ajbmeb-1055	30	33	discriminates	discriminate	VERB
ajbmeb-1055	30	34	the	the	DET
ajbmeb-1055	30	35	brand	brand	NOUN
ajbmeb-1055	30	36	whilst	whilst	SCONJ
ajbmeb-1055	30	37	any	any	PRON
ajbmeb-1055	30	38	of	of	ADP
ajbmeb-1055	30	39	its	its	PRON
ajbmeb-1055	30	40	elements	element	NOUN
ajbmeb-1055	30	41	is	be	AUX
ajbmeb-1055	30	42	shown	show	VERB
ajbmeb-1055	30	43	(	(	PUNCT
ajbmeb-1055	30	44	keller	keller	PROPN
ajbmeb-1055	30	45	,	,	PUNCT
ajbmeb-1055	30	46	1993	1993	NUM
ajbmeb-1055	30	47	)	)	PUNCT
ajbmeb-1055	30	48	.	.	PUNCT
ajbmeb-1055	31	1	brand	brand	NOUN
ajbmeb-1055	31	2	recognition	recognition	NOUN
ajbmeb-1055	31	3	is	be	AUX
ajbmeb-1055	31	4	when	when	SCONJ
ajbmeb-1055	31	5	the	the	DET
ajbmeb-1055	31	6	consumer	consumer	NOUN
ajbmeb-1055	31	7	is	be	AUX
ajbmeb-1055	31	8	given	give	VERB
ajbmeb-1055	31	9	a	a	DET
ajbmeb-1055	31	10	complete	complete	ADJ
ajbmeb-1055	31	11	idea	idea	NOUN
ajbmeb-1055	31	12	of	of	ADP
ajbmeb-1055	31	13	the	the	DET
ajbmeb-1055	31	14	real	real	ADJ
ajbmeb-1055	31	15	advertisement	advertisement	NOUN
ajbmeb-1055	31	16	to	to	PART
ajbmeb-1055	31	17	to	to	PART
ajbmeb-1055	31	18	see	see	VERB
ajbmeb-1055	31	19	if	if	SCONJ
ajbmeb-1055	31	20	it	it	PRON
ajbmeb-1055	31	21	matches	match	VERB
ajbmeb-1055	31	22	the	the	DET
ajbmeb-1055	31	23	patron	patron	ADJ
ajbmeb-1055	31	24	description	description	NOUN
ajbmeb-1055	31	25	.	.	PUNCT
ajbmeb-1055	32	1	brand	brand	NOUN
ajbmeb-1055	32	2	popularity	popularity	NOUN
ajbmeb-1055	32	3	is	be	AUX
ajbmeb-1055	32	4	to	to	PART
ajbmeb-1055	32	5	verify	verify	VERB
ajbmeb-1055	32	6	earlier	early	ADJ
ajbmeb-1055	32	7	publicity	publicity	NOUN
ajbmeb-1055	32	8	to	to	ADP
ajbmeb-1055	32	9	the	the	DET
ajbmeb-1055	32	10	brand	brand	NOUN
ajbmeb-1055	32	11	whilst	whilst	SCONJ
ajbmeb-1055	32	12	the	the	DET
ajbmeb-1055	32	13	brand	brand	NOUN
ajbmeb-1055	32	14	is	be	AUX
ajbmeb-1055	32	15	given	give	VERB
ajbmeb-1055	32	16	a	a	DET
ajbmeb-1055	32	17	cue	cue	NOUN
ajbmeb-1055	32	18	.	.	PUNCT
ajbmeb-1055	33	1	when	when	SCONJ
ajbmeb-1055	33	2	the	the	DET
ajbmeb-1055	33	3	customers	customer	NOUN
ajbmeb-1055	33	4	should	should	AUX
ajbmeb-1055	33	5	decide	decide	VERB
ajbmeb-1055	33	6	between	between	ADP
ajbmeb-1055	33	7	the	the	DET
ajbmeb-1055	33	8	the	the	DET
ajbmeb-1055	33	9	fast	fast	ADJ
ajbmeb-1055	33	10	food	food	NOUN
ajbmeb-1055	33	11	they	they	PRON
ajbmeb-1055	33	12	want	want	VERB
ajbmeb-1055	33	13	to	to	PART
ajbmeb-1055	33	14	dine	dine	VERB
ajbmeb-1055	33	15	in	in	ADP
ajbmeb-1055	33	16	,	,	PUNCT
ajbmeb-1055	33	17	they	they	PRON
ajbmeb-1055	33	18	may	may	AUX
ajbmeb-1055	33	19	decide	decide	VERB
ajbmeb-1055	33	20	on	on	ADP
ajbmeb-1055	33	21	the	the	DET
ajbmeb-1055	33	22	fast	fast	ADJ
ajbmeb-1055	33	23	food	food	NOUN
ajbmeb-1055	33	24	service	service	NOUN
ajbmeb-1055	33	25	that	that	SCONJ
ajbmeb-1055	33	26	they	they	PRON
ajbmeb-1055	33	27	are	be	AUX
ajbmeb-1055	33	28	most	most	ADV
ajbmeb-1055	33	29	likely	likely	ADJ
ajbmeb-1055	33	30	to	to	PART
ajbmeb-1055	33	31	fast	fast	VERB
ajbmeb-1055	33	32	foods	food	NOUN
ajbmeb-1055	33	33	they	they	PRON
ajbmeb-1055	33	34	have	have	AUX
ajbmeb-1055	33	35	heard	hear	VERB
ajbmeb-1055	33	36	about	about	ADP
ajbmeb-1055	33	37	or	or	CCONJ
ajbmeb-1055	33	38	have	have	AUX
ajbmeb-1055	33	39	visited	visit	VERB
ajbmeb-1055	33	40	before	before	ADV
ajbmeb-1055	33	41	.	.	PUNCT
ajbmeb-1055	34	1	thomas	thomas	PROPN
ajbmeb-1055	34	2	and	and	CCONJ
ajbmeb-1055	34	3	williams	williams	PROPN
ajbmeb-1055	34	4	(	(	PUNCT
ajbmeb-1055	34	5	2013	2013	NUM
ajbmeb-1055	34	6	)	)	PUNCT
ajbmeb-1055	34	7	stated	state	VERB
ajbmeb-1055	34	8	that	that	SCONJ
ajbmeb-1055	34	9	brand	brand	NOUN
ajbmeb-1055	34	10	recognition	recognition	NOUN
ajbmeb-1055	34	11	is	be	AUX
ajbmeb-1055	34	12	extra	extra	ADJ
ajbmeb-1055	34	13	than	than	ADP
ajbmeb-1055	34	14	just	just	ADV
ajbmeb-1055	34	15	a	a	DET
ajbmeb-1055	34	16	cue	cue	NOUN
ajbmeb-1055	34	17	that	that	PRON
ajbmeb-1055	34	18	impacts	impact	VERB
ajbmeb-1055	34	19	preferential	preferential	ADJ
ajbmeb-1055	34	20	desire	desire	NOUN
ajbmeb-1055	34	21	;	;	PUNCT
ajbmeb-1055	34	22	different	different	ADJ
ajbmeb-1055	34	23	to	to	ADP
ajbmeb-1055	34	24	some	some	DET
ajbmeb-1055	34	25	previous	previous	ADJ
ajbmeb-1055	34	26	research	research	NOUN
ajbmeb-1055	34	27	like	like	ADP
ajbmeb-1055	34	28	newell	newell	PROPN
ajbmeb-1055	34	29	and	and	CCONJ
ajbmeb-1055	34	30	shanks	shank	NOUN
ajbmeb-1055	34	31	(	(	PUNCT
ajbmeb-1055	34	32	2004	2004	NUM
ajbmeb-1055	34	33	)	)	PUNCT
ajbmeb-1055	34	34	showed	show	VERB
ajbmeb-1055	34	35	that	that	SCONJ
ajbmeb-1055	34	36	different	different	ADJ
ajbmeb-1055	34	37	cues	cue	NOUN
ajbmeb-1055	34	38	may	may	AUX
ajbmeb-1055	34	39	have	have	VERB
ajbmeb-1055	34	40	a	a	DET
ajbmeb-1055	34	41	substantial	substantial	ADJ
ajbmeb-1055	34	42	effect	effect	NOUN
ajbmeb-1055	34	43	on	on	ADP
ajbmeb-1055	34	44	inferential	inferential	ADJ
ajbmeb-1055	34	45	preference	preference	NOUN
ajbmeb-1055	34	46	in	in	ADP
ajbmeb-1055	34	47	preference	preference	NOUN
ajbmeb-1055	34	48	to	to	ADP
ajbmeb-1055	34	49	reputation	reputation	NOUN
ajbmeb-1055	34	50	.	.	PUNCT
ajbmeb-1055	35	1	recognition	recognition	NOUN
ajbmeb-1055	35	2	is	be	AUX
ajbmeb-1055	35	3	an	an	DET
ajbmeb-1055	35	4	emotional	emotional	ADJ
ajbmeb-1055	35	5	mission	mission	NOUN
ajbmeb-1055	35	6	and	and	CCONJ
ajbmeb-1055	35	7	relates	relate	VERB
ajbmeb-1055	35	8	to	to	ADP
ajbmeb-1055	35	9	the	the	DET
ajbmeb-1055	35	10	proper	proper	ADJ
ajbmeb-1055	35	11	hemisphere	hemisphere	NOUN
ajbmeb-1055	35	12	of	of	ADP
ajbmeb-1055	35	13	the	the	DET
ajbmeb-1055	35	14	brain	brain	NOUN
ajbmeb-1055	35	15	;	;	PUNCT
ajbmeb-1055	35	16	the	the	DET
ajbmeb-1055	35	17	proper	proper	ADJ
ajbmeb-1055	35	18	hemisphere	hemisphere	NOUN
ajbmeb-1055	35	19	of	of	ADP
ajbmeb-1055	35	20	the	the	DET
ajbmeb-1055	35	21	brain	brain	NOUN
ajbmeb-1055	35	22	refers	refer	VERB
ajbmeb-1055	35	23	to	to	ADP
ajbmeb-1055	35	24	the	the	DET
ajbmeb-1055	35	25	emotional	emotional	ADJ
ajbmeb-1055	35	26	questioning	questioning	NOUN
ajbmeb-1055	35	27	(	(	PUNCT
ajbmeb-1055	35	28	krugman	krugman	NOUN
ajbmeb-1055	35	29	,	,	PUNCT
ajbmeb-1055	35	30	1977	1977	NUM
ajbmeb-1055	35	31	)	)	PUNCT
ajbmeb-1055	35	32	.	.	PUNCT
ajbmeb-1055	36	1	hauser	hauser	NOUN
ajbmeb-1055	36	2	(	(	PUNCT
ajbmeb-1055	36	3	2011	2011	NUM
ajbmeb-1055	36	4	)	)	PUNCT
ajbmeb-1055	36	5	concluded	conclude	VERB
ajbmeb-1055	36	6	that	that	SCONJ
ajbmeb-1055	36	7	recognition	recognition	NOUN
ajbmeb-1055	36	8	is	be	AUX
ajbmeb-1055	36	9	an	an	DET
ajbmeb-1055	36	10	critical	critical	ADJ
ajbmeb-1055	36	11	element	element	NOUN
ajbmeb-1055	36	12	in	in	ADP
ajbmeb-1055	36	13	making	make	VERB
ajbmeb-1055	36	14	a	a	DET
ajbmeb-1055	36	15	decision	decision	NOUN
ajbmeb-1055	36	16	,	,	PUNCT
ajbmeb-1055	36	17	however	however	ADV
ajbmeb-1055	36	18	it	it	PRON
ajbmeb-1055	36	19	's	be	AUX
ajbmeb-1055	36	20	also	also	ADV
ajbmeb-1055	36	21	one	one	NUM
ajbmeb-1055	36	22	of	of	ADP
ajbmeb-1055	36	23	the	the	DET
ajbmeb-1055	36	24	cues	cue	NOUN
ajbmeb-1055	36	25	which	which	PRON
ajbmeb-1055	36	26	might	might	AUX
ajbmeb-1055	36	27	be	be	AUX
ajbmeb-1055	36	28	taken	take	VERB
ajbmeb-1055	36	29	into	into	ADP
ajbmeb-1055	36	30	consideration	consideration	NOUN
ajbmeb-1055	36	31	whilst	whilst	SCONJ
ajbmeb-1055	36	32	the	the	DET
ajbmeb-1055	36	33	acquisition	acquisition	NOUN
ajbmeb-1055	36	34	decision	decision	NOUN
ajbmeb-1055	36	35	is	be	AUX
ajbmeb-1055	36	36	made	make	VERB
ajbmeb-1055	36	37	.	.	PUNCT
ajbmeb-1055	37	1	the	the	DET
ajbmeb-1055	37	2	purchasers	purchaser	NOUN
ajbmeb-1055	37	3	who	who	PRON
ajbmeb-1055	37	4	own	own	VERB
ajbmeb-1055	37	5	strong	strong	ADJ
ajbmeb-1055	37	6	brand	brand	NOUN
ajbmeb-1055	37	7	reputation	reputation	NOUN
ajbmeb-1055	37	8	hold	hold	VERB
ajbmeb-1055	37	9	robust	robust	ADJ
ajbmeb-1055	37	10	tendency	tendency	NOUN
ajbmeb-1055	37	11	to	to	PART
ajbmeb-1055	37	12	buy	buy	VERB
ajbmeb-1055	37	13	the	the	DET
ajbmeb-1055	37	14	brand	brand	NOUN
ajbmeb-1055	37	15	(	(	PUNCT
ajbmeb-1055	37	16	biscaia	biscaia	X
ajbmeb-1055	37	17	et	et	PROPN
ajbmeb-1055	37	18	al	al	PROPN
ajbmeb-1055	37	19	.	.	PROPN
ajbmeb-1055	37	20	,	,	PUNCT
ajbmeb-1055	37	21	2013	2013	NUM
ajbmeb-1055	37	22	,	,	PUNCT
ajbmeb-1055	37	23	2014	2014	NUM
ajbmeb-1055	37	24	;	;	PUNCT
ajbmeb-1055	37	25	lu	lu	PROPN
ajbmeb-1055	37	26	et	et	PROPN
ajbmeb-1055	37	27	al	al	PROPN
ajbmeb-1055	37	28	.	.	PROPN
ajbmeb-1055	37	29	,	,	PUNCT
ajbmeb-1055	37	30	2014	2014	NUM
ajbmeb-1055	37	31	)	)	PUNCT
ajbmeb-1055	37	32	and	and	CCONJ
ajbmeb-1055	37	33	purchase	purchase	NOUN
ajbmeb-1055	37	34	conduct	conduct	NOUN
ajbmeb-1055	37	35	(	(	PUNCT
ajbmeb-1055	37	36	ndlela	ndlela	NOUN
ajbmeb-1055	37	37	&	&	CCONJ
ajbmeb-1055	37	38	chuchu	chuchu	PROPN
ajbmeb-1055	37	39	,	,	PUNCT
ajbmeb-1055	37	40	2016	2016	NUM
ajbmeb-1055	37	41	)	)	PUNCT
ajbmeb-1055	37	42	.	.	PUNCT
ajbmeb-1055	38	1	primarily	primarily	ADV
ajbmeb-1055	38	2	based	base	VERB
ajbmeb-1055	38	3	on	on	ADP
ajbmeb-1055	38	4	above	above	ADP
ajbmeb-1055	38	5	arguments	argument	NOUN
ajbmeb-1055	38	6	following	follow	VERB
ajbmeb-1055	38	7	speculation	speculation	NOUN
ajbmeb-1055	38	8	is	be	AUX
ajbmeb-1055	38	9	proposed	propose	VERB
ajbmeb-1055	38	10	brand	brand	NOUN
ajbmeb-1055	38	11	recall	recall	PROPN
ajbmeb-1055	38	12	brand	brand	PROPN
ajbmeb-1055	38	13	recall	recall	PROPN
ajbmeb-1055	38	14	refers	refer	VERB
ajbmeb-1055	38	15	to	to	ADP
ajbmeb-1055	38	16	how	how	SCONJ
ajbmeb-1055	38	17	properly	properly	ADV
ajbmeb-1055	38	18	a	a	DET
ajbmeb-1055	38	19	client	client	NOUN
ajbmeb-1055	38	20	recollects	recollect	VERB
ajbmeb-1055	38	21	a	a	DET
ajbmeb-1055	38	22	brand	brand	NOUN
ajbmeb-1055	38	23	while	while	SCONJ
ajbmeb-1055	38	24	given	give	VERB
ajbmeb-1055	38	25	a	a	DET
ajbmeb-1055	38	26	sure	sure	ADJ
ajbmeb-1055	38	27	scenario	scenario	NOUN
ajbmeb-1055	38	28	(	(	PUNCT
ajbmeb-1055	38	29	prashar	prashar	VERB
ajbmeb-1055	38	30	et	et	PROPN
ajbmeb-1055	38	31	al	al	PROPN
ajbmeb-1055	38	32	.	.	PROPN
ajbmeb-1055	38	33	,	,	PUNCT
ajbmeb-1055	38	34	2012	2012	NUM
ajbmeb-1055	38	35	)	)	PUNCT
ajbmeb-1055	38	36	.	.	PUNCT
ajbmeb-1055	39	1	brand	brand	NOUN
ajbmeb-1055	39	2	recall	recall	PROPN
ajbmeb-1055	39	3	is	be	AUX
ajbmeb-1055	39	4	the	the	DET
ajbmeb-1055	39	5	duplicate	duplicate	NOUN
ajbmeb-1055	39	6	of	of	ADP
ajbmeb-1055	39	7	a	a	DET
ajbmeb-1055	39	8	few	few	ADJ
ajbmeb-1055	39	9	targeted	target	VERB
ajbmeb-1055	39	10	item	item	NOUN
ajbmeb-1055	39	11	/	/	SYM
ajbmeb-1055	39	12	brand	brand	NOUN
ajbmeb-1055	39	13	for	for	ADP
ajbmeb-1055	39	14	which	which	PRON
ajbmeb-1055	39	15	patron	patron	NOUN
ajbmeb-1055	39	16	has	have	AUX
ajbmeb-1055	39	17	perunderstanding	perunderstande	VERB
ajbmeb-1055	39	18	or	or	CCONJ
ajbmeb-1055	39	19	revel	revel	VERB
ajbmeb-1055	39	20	in	in	ADP
ajbmeb-1055	39	21	(	(	PUNCT
ajbmeb-1055	39	22	bagozzi	bagozzi	ADJ
ajbmeb-1055	39	23	&	&	CCONJ
ajbmeb-1055	39	24	sailk	sailk	NOUN
ajbmeb-1055	39	25	,	,	PUNCT
ajbmeb-1055	39	26	1983	1983	NUM
ajbmeb-1055	39	27	)	)	PUNCT
ajbmeb-1055	39	28	.	.	PUNCT
ajbmeb-1055	40	1	brand	brand	NOUN
ajbmeb-1055	40	2	recall	recall	PROPN
ajbmeb-1055	40	3	is	be	AUX
ajbmeb-1055	40	4	the	the	DET
ajbmeb-1055	40	5	mental	mental	ADJ
ajbmeb-1055	40	6	reproduction	reproduction	NOUN
ajbmeb-1055	40	7	of	of	ADP
ajbmeb-1055	40	8	some	some	DET
ajbmeb-1055	40	9	goal	goal	NOUN
ajbmeb-1055	40	10	item	item	NOUN
ajbmeb-1055	40	11	experienced	experience	VERB
ajbmeb-1055	40	12	or	or	CCONJ
ajbmeb-1055	40	13	learned	learn	VERB
ajbmeb-1055	40	14	in	in	ADP
ajbmeb-1055	40	15	advance	advance	NOUN
ajbmeb-1055	40	16	(	(	PUNCT
ajbmeb-1055	40	17	bagozzi	bagozzi	NOUN
ajbmeb-1055	40	18	&	&	CCONJ
ajbmeb-1055	40	19	sailk	sailk	NOUN
ajbmeb-1055	40	20	1983	1983	NUM
ajbmeb-1055	40	21	)	)	PUNCT
ajbmeb-1055	40	22	.	.	PUNCT
ajbmeb-1055	41	1	brand	brand	NOUN
ajbmeb-1055	41	2	recall	recall	PROPN
ajbmeb-1055	41	3	is	be	AUX
ajbmeb-1055	41	4	the	the	DET
ajbmeb-1055	41	5	patron	patron	NOUN
ajbmeb-1055	41	6	capability	capability	NOUN
ajbmeb-1055	41	7	to	to	PART
ajbmeb-1055	41	8	take	take	VERB
ajbmeb-1055	41	9	into	into	ADP
ajbmeb-1055	41	10	account	account	NOUN
ajbmeb-1055	41	11	a	a	DET
ajbmeb-1055	41	12	brand	brand	NOUN
ajbmeb-1055	41	13	when	when	SCONJ
ajbmeb-1055	41	14	some	some	DET
ajbmeb-1055	41	15	cues	cue	NOUN
ajbmeb-1055	41	16	associated	associate	VERB
ajbmeb-1055	41	17	with	with	ADP
ajbmeb-1055	41	18	the	the	DET
ajbmeb-1055	41	19	brand	brand	NOUN
ajbmeb-1055	41	20	is	be	AUX
ajbmeb-1055	41	21	given	give	VERB
ajbmeb-1055	41	22	,	,	PUNCT
ajbmeb-1055	41	23	requiring	require	VERB
ajbmeb-1055	41	24	that	that	SCONJ
ajbmeb-1055	41	25	customers	customer	NOUN
ajbmeb-1055	41	26	correctly	correctly	ADV
ajbmeb-1055	41	27	generate	generate	VERB
ajbmeb-1055	41	28	the	the	DET
ajbmeb-1055	41	29	brand	brand	NOUN
ajbmeb-1055	41	30	from	from	ADP
ajbmeb-1055	41	31	memory	memory	NOUN
ajbmeb-1055	41	32	(	(	PUNCT
ajbmeb-1055	41	33	baumann	baumann	PROPN
ajbmeb-1055	41	34	,	,	PUNCT
ajbmeb-1055	41	35	hamin	hamin	PROPN
ajbmeb-1055	41	36	&	&	CCONJ
ajbmeb-1055	41	37	chong	chong	PROPN
ajbmeb-1055	41	38	,	,	PUNCT
ajbmeb-1055	41	39	2015	2015	NUM
ajbmeb-1055	41	40	;	;	PUNCT
ajbmeb-1055	41	41	keller	keller	PROPN
ajbmeb-1055	41	42	,	,	PUNCT
ajbmeb-1055	41	43	1993	1993	NUM
ajbmeb-1055	41	44	)	)	PUNCT
ajbmeb-1055	41	45	.	.	PUNCT
ajbmeb-1055	42	1	the	the	DET
ajbmeb-1055	42	2	importance	importance	NOUN
ajbmeb-1055	42	3	of	of	ADP
ajbmeb-1055	42	4	reminiscence	reminiscence	NOUN
ajbmeb-1055	42	5	can	can	AUX
ajbmeb-1055	42	6	not	not	PART
ajbmeb-1055	42	7	be	be	AUX
ajbmeb-1055	42	8	ignored	ignore	VERB
ajbmeb-1055	42	9	when	when	SCONJ
ajbmeb-1055	42	10	we	we	PRON
ajbmeb-1055	42	11	reflect	reflect	VERB
ajbmeb-1055	42	12	on	on	ADP
ajbmeb-1055	42	13	consideration	consideration	NOUN
ajbmeb-1055	42	14	on	on	ADP
ajbmeb-1055	42	15	recalling	recall	VERB
ajbmeb-1055	42	16	a	a	DET
ajbmeb-1055	42	17	brand	brand	NOUN
ajbmeb-1055	42	18	as	as	SCONJ
ajbmeb-1055	42	19	memory	memory	NOUN
ajbmeb-1055	42	20	elements	element	NOUN
ajbmeb-1055	42	21	help	help	VERB
ajbmeb-1055	42	22	in	in	ADP
ajbmeb-1055	42	23	retrieving	retrieve	VERB
ajbmeb-1055	42	24	the	the	DET
ajbmeb-1055	42	25	brand	brand	NOUN
ajbmeb-1055	42	26	and	and	CCONJ
ajbmeb-1055	42	27	additionally	additionally	ADV
ajbmeb-1055	42	28	b	b	PROPN
ajbmeb-1055	42	29	ra	ra	PROPN
ajbmeb-1055	42	30	n	n	PROPN
ajbmeb-1055	42	31	d	d	PROPN
ajbmeb-1055	42	32	a	a	DET
ajbmeb-1055	42	33	w	w	NOUN
ajbmeb-1055	42	34	a	a	DET
ajbmeb-1055	42	35	ren	ren	PROPN
ajbmeb-1055	42	36	ess	ess	PROPN
ajbmeb-1055	42	37	brand	brand	PROPN
ajbmeb-1055	42	38	recognition	recognition	PROPN
ajbmeb-1055	42	39	brand	brand	NOUN
ajbmeb-1055	42	40	recognition	recognition	PROPN
ajbmeb-1055	42	41	r	r	NOUN
ajbmeb-1055	42	42	ep	ep	PROPN
ajbmeb-1055	42	43	ea	ea	PROPN
ajbmeb-1055	42	44	t	t	PROPN
ajbmeb-1055	42	45	p	p	X
ajbmeb-1055	42	46	a	a	DET
ajbmeb-1055	42	47	tro	tro	NOUN
ajbmeb-1055	42	48	n	n	CCONJ
ajbmeb-1055	42	49	a	a	DET
ajbmeb-1055	42	50	g	g	NOUN
ajbmeb-1055	42	51	e	e	NOUN
ajbmeb-1055	42	52	brand	brand	NOUN
ajbmeb-1055	42	53	loyalty	loyalty	PROPN
ajbmeb-1055	42	54	american	american	PROPN
ajbmeb-1055	42	55	journal	journal	PROPN
ajbmeb-1055	42	56	of	of	ADP
ajbmeb-1055	42	57	business	business	NOUN
ajbmeb-1055	42	58	management	management	NOUN
ajbmeb-1055	42	59	,	,	PUNCT
ajbmeb-1055	42	60	economics	economic	NOUN
ajbmeb-1055	42	61	and	and	CCONJ
ajbmeb-1055	42	62	banking	banking	NOUN
ajbmeb-1055	42	63	volume	volume	NOUN
ajbmeb-1055	42	64	14	14	NUM
ajbmeb-1055	42	65	july	july	PROPN
ajbmeb-1055	42	66	,	,	PUNCT
ajbmeb-1055	42	67	2023	2023	NUM
ajbmeb-1055	42	68	p	p	NOUN
ajbmeb-1055	42	69	a	a	DET
ajbmeb-1055	42	70	g	g	NOUN
ajbmeb-1055	42	71	e	e	NOUN
ajbmeb-1055	42	72	|	|	ADV
ajbmeb-1055	42	73	48	48	NUM
ajbmeb-1055	42	74	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-1055	42	75	the	the	DET
ajbmeb-1055	42	76	opposite	opposite	ADJ
ajbmeb-1055	42	77	competing	compete	VERB
ajbmeb-1055	42	78	brands	brand	NOUN
ajbmeb-1055	42	79	and	and	CCONJ
ajbmeb-1055	42	80	thus	thus	ADV
ajbmeb-1055	42	81	creating	create	VERB
ajbmeb-1055	42	82	a	a	DET
ajbmeb-1055	42	83	attention	attention	NOUN
ajbmeb-1055	42	84	set	set	NOUN
ajbmeb-1055	42	85	for	for	ADP
ajbmeb-1055	42	86	the	the	DET
ajbmeb-1055	42	87	client	client	NOUN
ajbmeb-1055	42	88	to	to	PART
ajbmeb-1055	42	89	make	make	VERB
ajbmeb-1055	42	90	the	the	DET
ajbmeb-1055	42	91	final	final	ADJ
ajbmeb-1055	42	92	purchase	purchase	NOUN
ajbmeb-1055	42	93	(	(	PUNCT
ajbmeb-1055	42	94	nedungadi	nedungadi	NOUN
ajbmeb-1055	42	95	,	,	PUNCT
ajbmeb-1055	42	96	1990	1990	NUM
ajbmeb-1055	42	97	)	)	PUNCT
ajbmeb-1055	42	98	.	.	PUNCT
ajbmeb-1055	43	1	the	the	DET
ajbmeb-1055	43	2	brand	brand	NOUN
ajbmeb-1055	43	3	that	that	PRON
ajbmeb-1055	43	4	could	could	AUX
ajbmeb-1055	43	5	create	create	VERB
ajbmeb-1055	43	6	picture	picture	NOUN
ajbmeb-1055	43	7	and	and	CCONJ
ajbmeb-1055	43	8	personality	personality	NOUN
ajbmeb-1055	43	9	rightly	rightly	ADV
ajbmeb-1055	43	10	in	in	ADP
ajbmeb-1055	43	11	the	the	DET
ajbmeb-1055	43	12	minds	mind	NOUN
ajbmeb-1055	43	13	of	of	ADP
ajbmeb-1055	43	14	the	the	DET
ajbmeb-1055	43	15	purchaser	purchaser	NOUN
ajbmeb-1055	43	16	has	have	VERB
ajbmeb-1055	43	17	a	a	DET
ajbmeb-1055	43	18	better	well	ADJ
ajbmeb-1055	43	19	risk	risk	NOUN
ajbmeb-1055	43	20	of	of	ADP
ajbmeb-1055	43	21	revoking	revoke	VERB
ajbmeb-1055	43	22	recollection	recollection	NOUN
ajbmeb-1055	43	23	,	,	PUNCT
ajbmeb-1055	43	24	and	and	CCONJ
ajbmeb-1055	43	25	for	for	ADP
ajbmeb-1055	43	26	various	various	ADJ
ajbmeb-1055	43	27	classes	class	NOUN
ajbmeb-1055	43	28	,	,	PUNCT
ajbmeb-1055	43	29	brand	brand	NOUN
ajbmeb-1055	43	30	recall	recall	NOUN
ajbmeb-1055	43	31	is	be	AUX
ajbmeb-1055	43	32	enough	enough	ADJ
ajbmeb-1055	43	33	for	for	ADP
ajbmeb-1055	43	34	producing	produce	VERB
ajbmeb-1055	43	35	income	income	NOUN
ajbmeb-1055	43	36	.	.	PUNCT
ajbmeb-1055	44	1	in	in	ADP
ajbmeb-1055	44	2	the	the	DET
ajbmeb-1055	44	3	current	current	ADJ
ajbmeb-1055	44	4	world	world	NOUN
ajbmeb-1055	44	5	,	,	PUNCT
ajbmeb-1055	44	6	customers	customer	NOUN
ajbmeb-1055	44	7	noticeably	noticeably	ADV
ajbmeb-1055	44	8	depend	depend	VERB
ajbmeb-1055	44	9	on	on	ADP
ajbmeb-1055	44	10	their	their	PRON
ajbmeb-1055	44	11	remembrance	remembrance	NOUN
ajbmeb-1055	44	12	ability	ability	NOUN
ajbmeb-1055	44	13	when	when	SCONJ
ajbmeb-1055	44	14	creating	create	VERB
ajbmeb-1055	44	15	a	a	DET
ajbmeb-1055	44	16	purchase	purchase	NOUN
ajbmeb-1055	44	17	selection	selection	NOUN
ajbmeb-1055	44	18	because	because	SCONJ
ajbmeb-1055	44	19	of	of	ADP
ajbmeb-1055	44	20	the	the	DET
ajbmeb-1055	44	21	lack	lack	NOUN
ajbmeb-1055	44	22	of	of	ADP
ajbmeb-1055	44	23	time	time	NOUN
ajbmeb-1055	44	24	available	available	ADJ
ajbmeb-1055	44	25	to	to	PART
ajbmeb-1055	44	26	take	take	VERB
ajbmeb-1055	44	27	in	in	ADP
ajbmeb-1055	44	28	the	the	DET
ajbmeb-1055	44	29	opposite	opposite	ADJ
ajbmeb-1055	44	30	marketing	marketing	NOUN
ajbmeb-1055	44	31	efforts	effort	NOUN
ajbmeb-1055	44	32	of	of	ADP
ajbmeb-1055	44	33	the	the	DET
ajbmeb-1055	44	34	marketer	marketer	NOUN
ajbmeb-1055	44	35	(	(	PUNCT
ajbmeb-1055	44	36	prashar	prashar	VERB
ajbmeb-1055	44	37	et	et	PROPN
ajbmeb-1055	44	38	al	al	PROPN
ajbmeb-1055	44	39	.	.	PROPN
ajbmeb-1055	44	40	,	,	PUNCT
ajbmeb-1055	44	41	2012	2012	NUM
ajbmeb-1055	44	42	)	)	PUNCT
ajbmeb-1055	44	43	.	.	PUNCT
ajbmeb-1055	45	1	consistent	consistent	ADJ
ajbmeb-1055	45	2	with	with	ADP
ajbmeb-1055	45	3	nedugandi	nedugandi	PROPN
ajbmeb-1055	45	4	(	(	PUNCT
ajbmeb-1055	45	5	1990	1990	NUM
ajbmeb-1055	45	6	)	)	PUNCT
ajbmeb-1055	45	7	,	,	PUNCT
ajbmeb-1055	45	8	creating	create	VERB
ajbmeb-1055	45	9	a	a	DET
ajbmeb-1055	45	10	visible	visible	ADJ
ajbmeb-1055	45	11	brand	brand	NOUN
ajbmeb-1055	45	12	through	through	ADP
ajbmeb-1055	45	13	awareness	awareness	NOUN
ajbmeb-1055	45	14	programs	program	NOUN
ajbmeb-1055	45	15	or	or	CCONJ
ajbmeb-1055	45	16	efforts	effort	NOUN
ajbmeb-1055	45	17	is	be	AUX
ajbmeb-1055	45	18	very	very	ADV
ajbmeb-1055	45	19	essential	essential	ADJ
ajbmeb-1055	45	20	for	for	ADP
ajbmeb-1055	45	21	rrand	rrand	NOUN
ajbmeb-1055	45	22	retrieval	retrieval	NOUN
ajbmeb-1055	45	23	.	.	PUNCT
ajbmeb-1055	46	1	the	the	DET
ajbmeb-1055	46	2	brand	brand	PROPN
ajbmeb-1055	46	3	retrieval	retrieval	NOUN
ajbmeb-1055	46	4	refers	refer	VERB
ajbmeb-1055	46	5	to	to	ADP
ajbmeb-1055	46	6	the	the	DET
ajbmeb-1055	46	7	potential	potential	NOUN
ajbmeb-1055	46	8	of	of	ADP
ajbmeb-1055	46	9	the	the	DET
ajbmeb-1055	46	10	customer	customer	NOUN
ajbmeb-1055	46	11	to	to	PART
ajbmeb-1055	46	12	not	not	PART
ajbmeb-1055	46	13	forget	forget	VERB
ajbmeb-1055	46	14	the	the	DET
ajbmeb-1055	46	15	brand	brand	NOUN
ajbmeb-1055	46	16	from	from	ADP
ajbmeb-1055	46	17	the	the	DET
ajbmeb-1055	46	18	memory	memory	NOUN
ajbmeb-1055	46	19	when	when	SCONJ
ajbmeb-1055	46	20	creating	create	VERB
ajbmeb-1055	46	21	a	a	DET
ajbmeb-1055	46	22	purchase	purchase	NOUN
ajbmeb-1055	46	23	choice	choice	NOUN
ajbmeb-1055	46	24	.	.	PUNCT
ajbmeb-1055	47	1	the	the	DET
ajbmeb-1055	47	2	brands	brand	NOUN
ajbmeb-1055	47	3	which	which	PRON
ajbmeb-1055	47	4	can	can	AUX
ajbmeb-1055	47	5	be	be	AUX
ajbmeb-1055	47	6	recalled	recall	VERB
ajbmeb-1055	47	7	without	without	ADP
ajbmeb-1055	47	8	problems	problem	NOUN
ajbmeb-1055	47	9	are	be	AUX
ajbmeb-1055	47	10	favorably	favorably	ADV
ajbmeb-1055	47	11	evaluated	evaluate	VERB
ajbmeb-1055	47	12	by	by	ADP
ajbmeb-1055	47	13	the	the	DET
ajbmeb-1055	47	14	client	client	NOUN
ajbmeb-1055	47	15	(	(	PUNCT
ajbmeb-1055	47	16	labroo	labroo	PROPN
ajbmeb-1055	47	17	&	&	CCONJ
ajbmeb-1055	47	18	lee	lee	PROPN
ajbmeb-1055	47	19	,	,	PUNCT
ajbmeb-1055	47	20	2006	2006	NUM
ajbmeb-1055	47	21	)	)	PUNCT
ajbmeb-1055	47	22	,	,	PUNCT
ajbmeb-1055	47	23	and	and	CCONJ
ajbmeb-1055	47	24	therefore	therefore	ADV
ajbmeb-1055	47	25	have	have	VERB
ajbmeb-1055	47	26	a	a	DET
ajbmeb-1055	47	27	high	high	ADJ
ajbmeb-1055	47	28	threat	threat	NOUN
ajbmeb-1055	47	29	of	of	ADP
ajbmeb-1055	47	30	being	be	AUX
ajbmeb-1055	47	31	purchased	purchase	VERB
ajbmeb-1055	47	32	.	.	PUNCT
ajbmeb-1055	48	1	repeat	repeat	NOUN
ajbmeb-1055	48	2	patronage	patronage	NOUN
ajbmeb-1055	48	3	repeat	repeat	NOUN
ajbmeb-1055	48	4	purchase	purchase	NOUN
ajbmeb-1055	48	5	refers	refer	VERB
ajbmeb-1055	48	6	to	to	ADP
ajbmeb-1055	48	7	the	the	DET
ajbmeb-1055	48	8	behavior	behavior	NOUN
ajbmeb-1055	48	9	of	of	ADP
ajbmeb-1055	48	10	a	a	DET
ajbmeb-1055	48	11	customer	customer	NOUN
ajbmeb-1055	48	12	purchasing	purchase	VERB
ajbmeb-1055	48	13	the	the	DET
ajbmeb-1055	48	14	same	same	ADJ
ajbmeb-1055	48	15	product	product	NOUN
ajbmeb-1055	48	16	or	or	CCONJ
ajbmeb-1055	48	17	service	service	NOUN
ajbmeb-1055	48	18	multiple	multiple	ADJ
ajbmeb-1055	48	19	times	time	NOUN
ajbmeb-1055	48	20	from	from	ADP
ajbmeb-1055	48	21	the	the	DET
ajbmeb-1055	48	22	same	same	ADJ
ajbmeb-1055	48	23	vendor	vendor	NOUN
ajbmeb-1055	48	24	.	.	PUNCT
ajbmeb-1055	49	1	it	it	PRON
ajbmeb-1055	49	2	is	be	AUX
ajbmeb-1055	49	3	an	an	DET
ajbmeb-1055	49	4	essential	essential	ADJ
ajbmeb-1055	49	5	aspect	aspect	NOUN
ajbmeb-1055	49	6	of	of	ADP
ajbmeb-1055	49	7	customer	customer	NOUN
ajbmeb-1055	49	8	loyalty	loyalty	NOUN
ajbmeb-1055	49	9	and	and	CCONJ
ajbmeb-1055	49	10	reflects	reflect	VERB
ajbmeb-1055	49	11	the	the	DET
ajbmeb-1055	49	12	level	level	NOUN
ajbmeb-1055	49	13	of	of	ADP
ajbmeb-1055	49	14	satisfaction	satisfaction	NOUN
ajbmeb-1055	49	15	and	and	CCONJ
ajbmeb-1055	49	16	trust	trust	NOUN
ajbmeb-1055	49	17	that	that	SCONJ
ajbmeb-1055	49	18	customers	customer	NOUN
ajbmeb-1055	49	19	have	have	VERB
ajbmeb-1055	49	20	in	in	ADP
ajbmeb-1055	49	21	a	a	DET
ajbmeb-1055	49	22	brand	brand	NOUN
ajbmeb-1055	49	23	or	or	CCONJ
ajbmeb-1055	49	24	product	product	NOUN
ajbmeb-1055	49	25	.	.	PUNCT
ajbmeb-1055	50	1	according	accord	VERB
ajbmeb-1055	50	2	to	to	ADP
ajbmeb-1055	50	3	research	research	NOUN
ajbmeb-1055	50	4	,	,	PUNCT
ajbmeb-1055	50	5	repeat	repeat	NOUN
ajbmeb-1055	50	6	purchase	purchase	NOUN
ajbmeb-1055	50	7	is	be	AUX
ajbmeb-1055	50	8	crucial	crucial	ADJ
ajbmeb-1055	50	9	for	for	ADP
ajbmeb-1055	50	10	the	the	DET
ajbmeb-1055	50	11	profitability	profitability	NOUN
ajbmeb-1055	50	12	and	and	CCONJ
ajbmeb-1055	50	13	long	long	ADJ
ajbmeb-1055	50	14	-	-	PUNCT
ajbmeb-1055	50	15	term	term	NOUN
ajbmeb-1055	50	16	sustainability	sustainability	NOUN
ajbmeb-1055	50	17	of	of	ADP
ajbmeb-1055	50	18	a	a	DET
ajbmeb-1055	50	19	business	business	NOUN
ajbmeb-1055	50	20	(	(	PUNCT
ajbmeb-1055	50	21	gupta	gupta	PROPN
ajbmeb-1055	50	22	&	&	CCONJ
ajbmeb-1055	50	23	lehmann	lehmann	PROPN
ajbmeb-1055	50	24	,	,	PUNCT
ajbmeb-1055	50	25	2020	2020	NUM
ajbmeb-1055	50	26	)	)	PUNCT
ajbmeb-1055	50	27	.	.	PUNCT
ajbmeb-1055	51	1	in	in	ADP
ajbmeb-1055	51	2	this	this	DET
ajbmeb-1055	51	3	essay	essay	NOUN
ajbmeb-1055	51	4	,	,	PUNCT
ajbmeb-1055	51	5	i	i	PRON
ajbmeb-1055	51	6	will	will	AUX
ajbmeb-1055	51	7	discuss	discuss	VERB
ajbmeb-1055	51	8	the	the	DET
ajbmeb-1055	51	9	factors	factor	NOUN
ajbmeb-1055	51	10	that	that	PRON
ajbmeb-1055	51	11	influence	influence	NOUN
ajbmeb-1055	51	12	repeat	repeat	NOUN
ajbmeb-1055	51	13	purchase	purchase	NOUN
ajbmeb-1055	51	14	behavior	behavior	NOUN
ajbmeb-1055	51	15	and	and	CCONJ
ajbmeb-1055	51	16	its	its	PRON
ajbmeb-1055	51	17	importance	importance	NOUN
ajbmeb-1055	51	18	to	to	ADP
ajbmeb-1055	51	19	businesses	business	NOUN
ajbmeb-1055	51	20	.	.	PUNCT
ajbmeb-1055	52	1	the	the	DET
ajbmeb-1055	52	2	factors	factor	NOUN
ajbmeb-1055	52	3	that	that	PRON
ajbmeb-1055	52	4	influence	influence	NOUN
ajbmeb-1055	52	5	repeat	repeat	NOUN
ajbmeb-1055	52	6	purchase	purchase	NOUN
ajbmeb-1055	52	7	behavior	behavior	NOUN
ajbmeb-1055	52	8	can	can	AUX
ajbmeb-1055	52	9	be	be	AUX
ajbmeb-1055	52	10	categorized	categorize	VERB
ajbmeb-1055	52	11	into	into	ADP
ajbmeb-1055	52	12	three	three	NUM
ajbmeb-1055	52	13	groups	group	NOUN
ajbmeb-1055	52	14	:	:	PUNCT
ajbmeb-1055	52	15	productrelated	productrelate	VERB
ajbmeb-1055	52	16	,	,	PUNCT
ajbmeb-1055	52	17	customer	customer	NOUN
ajbmeb-1055	52	18	-	-	PUNCT
ajbmeb-1055	52	19	related	relate	VERB
ajbmeb-1055	52	20	,	,	PUNCT
ajbmeb-1055	52	21	and	and	CCONJ
ajbmeb-1055	52	22	external	external	ADJ
ajbmeb-1055	52	23	factors	factor	NOUN
ajbmeb-1055	52	24	.	.	PUNCT
ajbmeb-1055	53	1	product	product	NOUN
ajbmeb-1055	53	2	-	-	PUNCT
ajbmeb-1055	53	3	related	relate	VERB
ajbmeb-1055	53	4	factors	factor	NOUN
ajbmeb-1055	53	5	include	include	VERB
ajbmeb-1055	53	6	product	product	NOUN
ajbmeb-1055	53	7	quality	quality	NOUN
ajbmeb-1055	53	8	,	,	PUNCT
ajbmeb-1055	53	9	brand	brand	NOUN
ajbmeb-1055	53	10	reputation	reputation	NOUN
ajbmeb-1055	53	11	,	,	PUNCT
ajbmeb-1055	53	12	packaging	packaging	NOUN
ajbmeb-1055	53	13	,	,	PUNCT
ajbmeb-1055	53	14	and	and	CCONJ
ajbmeb-1055	53	15	design	design	NOUN
ajbmeb-1055	53	16	.	.	PUNCT
ajbmeb-1055	54	1	research	research	NOUN
ajbmeb-1055	54	2	has	have	AUX
ajbmeb-1055	54	3	shown	show	VERB
ajbmeb-1055	54	4	that	that	SCONJ
ajbmeb-1055	54	5	product	product	NOUN
ajbmeb-1055	54	6	quality	quality	NOUN
ajbmeb-1055	54	7	is	be	AUX
ajbmeb-1055	54	8	a	a	DET
ajbmeb-1055	54	9	crucial	crucial	ADJ
ajbmeb-1055	54	10	determinant	determinant	NOUN
ajbmeb-1055	54	11	of	of	ADP
ajbmeb-1055	54	12	repeat	repeat	NOUN
ajbmeb-1055	54	13	purchase	purchase	NOUN
ajbmeb-1055	54	14	behavior	behavior	NOUN
ajbmeb-1055	54	15	(	(	PUNCT
ajbmeb-1055	54	16	grewal	grewal	PROPN
ajbmeb-1055	54	17	,	,	PUNCT
ajbmeb-1055	54	18	roggeveen	roggeveen	ADJ
ajbmeb-1055	54	19	,	,	PUNCT
ajbmeb-1055	54	20	&	&	CCONJ
ajbmeb-1055	54	21	nordfält	nordfält	NOUN
ajbmeb-1055	54	22	,	,	PUNCT
ajbmeb-1055	54	23	2017	2017	NUM
ajbmeb-1055	54	24	)	)	PUNCT
ajbmeb-1055	54	25	.	.	PUNCT
ajbmeb-1055	55	1	customers	customer	NOUN
ajbmeb-1055	55	2	are	be	AUX
ajbmeb-1055	55	3	more	more	ADV
ajbmeb-1055	55	4	likely	likely	ADJ
ajbmeb-1055	55	5	to	to	PART
ajbmeb-1055	55	6	repurchase	repurchase	VERB
ajbmeb-1055	55	7	a	a	DET
ajbmeb-1055	55	8	product	product	NOUN
ajbmeb-1055	55	9	if	if	SCONJ
ajbmeb-1055	55	10	it	it	PRON
ajbmeb-1055	55	11	meets	meet	VERB
ajbmeb-1055	55	12	their	their	PRON
ajbmeb-1055	55	13	expectations	expectation	NOUN
ajbmeb-1055	55	14	and	and	CCONJ
ajbmeb-1055	55	15	provides	provide	VERB
ajbmeb-1055	55	16	value	value	NOUN
ajbmeb-1055	55	17	for	for	ADP
ajbmeb-1055	55	18	their	their	PRON
ajbmeb-1055	55	19	money	money	NOUN
ajbmeb-1055	55	20	.	.	PUNCT
ajbmeb-1055	56	1	brand	brand	NOUN
ajbmeb-1055	56	2	reputation	reputation	NOUN
ajbmeb-1055	56	3	also	also	ADV
ajbmeb-1055	56	4	plays	play	VERB
ajbmeb-1055	56	5	a	a	DET
ajbmeb-1055	56	6	significant	significant	ADJ
ajbmeb-1055	56	7	role	role	NOUN
ajbmeb-1055	56	8	in	in	ADP
ajbmeb-1055	56	9	repeat	repeat	NOUN
ajbmeb-1055	56	10	purchase	purchase	NOUN
ajbmeb-1055	56	11	behavior	behavior	NOUN
ajbmeb-1055	56	12	.	.	PUNCT
ajbmeb-1055	57	1	customers	customer	NOUN
ajbmeb-1055	57	2	are	be	AUX
ajbmeb-1055	57	3	more	more	ADV
ajbmeb-1055	57	4	likely	likely	ADJ
ajbmeb-1055	57	5	to	to	PART
ajbmeb-1055	57	6	repurchase	repurchase	VERB
ajbmeb-1055	57	7	from	from	ADP
ajbmeb-1055	57	8	brands	brand	NOUN
ajbmeb-1055	57	9	they	they	PRON
ajbmeb-1055	57	10	trust	trust	VERB
ajbmeb-1055	57	11	and	and	CCONJ
ajbmeb-1055	57	12	perceive	perceive	NOUN
ajbmeb-1055	57	13	as	as	ADP
ajbmeb-1055	57	14	reliable	reliable	ADJ
ajbmeb-1055	57	15	(	(	PUNCT
ajbmeb-1055	57	16	grewal	grewal	PROPN
ajbmeb-1055	57	17	et	et	PROPN
ajbmeb-1055	57	18	al	al	PROPN
ajbmeb-1055	57	19	.	.	PROPN
ajbmeb-1055	57	20	,	,	PUNCT
ajbmeb-1055	57	21	2017	2017	NUM
ajbmeb-1055	57	22	)	)	PUNCT
ajbmeb-1055	57	23	.	.	PUNCT
ajbmeb-1055	58	1	customer	customer	NOUN
ajbmeb-1055	58	2	-	-	PUNCT
ajbmeb-1055	58	3	related	relate	VERB
ajbmeb-1055	58	4	factors	factor	NOUN
ajbmeb-1055	58	5	include	include	VERB
ajbmeb-1055	58	6	customer	customer	NOUN
ajbmeb-1055	58	7	satisfaction	satisfaction	NOUN
ajbmeb-1055	58	8	,	,	PUNCT
ajbmeb-1055	58	9	loyalty	loyalty	NOUN
ajbmeb-1055	58	10	,	,	PUNCT
ajbmeb-1055	58	11	and	and	CCONJ
ajbmeb-1055	58	12	trust	trust	NOUN
ajbmeb-1055	58	13	.	.	PUNCT
ajbmeb-1055	59	1	customer	customer	NOUN
ajbmeb-1055	59	2	satisfaction	satisfaction	NOUN
ajbmeb-1055	59	3	refers	refer	VERB
ajbmeb-1055	59	4	to	to	ADP
ajbmeb-1055	59	5	the	the	DET
ajbmeb-1055	59	6	degree	degree	NOUN
ajbmeb-1055	59	7	of	of	ADP
ajbmeb-1055	59	8	fulfillment	fulfillment	NOUN
ajbmeb-1055	59	9	that	that	PRON
ajbmeb-1055	59	10	customers	customer	NOUN
ajbmeb-1055	59	11	experience	experience	VERB
ajbmeb-1055	59	12	after	after	ADP
ajbmeb-1055	59	13	purchasing	purchase	VERB
ajbmeb-1055	59	14	a	a	DET
ajbmeb-1055	59	15	product	product	NOUN
ajbmeb-1055	59	16	or	or	CCONJ
ajbmeb-1055	59	17	service	service	NOUN
ajbmeb-1055	59	18	.	.	PUNCT
ajbmeb-1055	60	1	research	research	NOUN
ajbmeb-1055	60	2	has	have	AUX
ajbmeb-1055	60	3	shown	show	VERB
ajbmeb-1055	60	4	that	that	SCONJ
ajbmeb-1055	60	5	satisfied	satisfied	ADJ
ajbmeb-1055	60	6	customers	customer	NOUN
ajbmeb-1055	60	7	are	be	AUX
ajbmeb-1055	60	8	more	more	ADV
ajbmeb-1055	60	9	likely	likely	ADJ
ajbmeb-1055	60	10	to	to	PART
ajbmeb-1055	60	11	repurchase	repurchase	VERB
ajbmeb-1055	60	12	from	from	ADP
ajbmeb-1055	60	13	the	the	DET
ajbmeb-1055	60	14	same	same	ADJ
ajbmeb-1055	60	15	vendor	vendor	NOUN
ajbmeb-1055	60	16	(	(	PUNCT
ajbmeb-1055	60	17	gupta	gupta	PROPN
ajbmeb-1055	60	18	&	&	CCONJ
ajbmeb-1055	60	19	lehmann	lehmann	PROPN
ajbmeb-1055	60	20	,	,	PUNCT
ajbmeb-1055	60	21	2020	2020	NUM
ajbmeb-1055	60	22	)	)	PUNCT
ajbmeb-1055	60	23	.	.	PUNCT
ajbmeb-1055	61	1	customer	customer	NOUN
ajbmeb-1055	61	2	loyalty	loyalty	NOUN
ajbmeb-1055	61	3	refers	refer	VERB
ajbmeb-1055	61	4	to	to	ADP
ajbmeb-1055	61	5	the	the	DET
ajbmeb-1055	61	6	commitment	commitment	NOUN
ajbmeb-1055	61	7	of	of	ADP
ajbmeb-1055	61	8	a	a	DET
ajbmeb-1055	61	9	customer	customer	NOUN
ajbmeb-1055	61	10	to	to	PART
ajbmeb-1055	61	11	repurchase	repurchase	VERB
ajbmeb-1055	61	12	from	from	ADP
ajbmeb-1055	61	13	a	a	DET
ajbmeb-1055	61	14	particular	particular	ADJ
ajbmeb-1055	61	15	brand	brand	NOUN
ajbmeb-1055	61	16	or	or	CCONJ
ajbmeb-1055	61	17	vendor	vendor	NOUN
ajbmeb-1055	61	18	.	.	PUNCT
ajbmeb-1055	62	1	loyalty	loyalty	NOUN
ajbmeb-1055	62	2	is	be	AUX
ajbmeb-1055	62	3	built	build	VERB
ajbmeb-1055	62	4	over	over	ADP
ajbmeb-1055	62	5	time	time	NOUN
ajbmeb-1055	62	6	and	and	CCONJ
ajbmeb-1055	62	7	can	can	AUX
ajbmeb-1055	62	8	be	be	AUX
ajbmeb-1055	62	9	strengthened	strengthen	VERB
ajbmeb-1055	62	10	through	through	ADP
ajbmeb-1055	62	11	excellent	excellent	ADJ
ajbmeb-1055	62	12	customer	customer	NOUN
ajbmeb-1055	62	13	service	service	NOUN
ajbmeb-1055	62	14	,	,	PUNCT
ajbmeb-1055	62	15	personalized	personalized	ADJ
ajbmeb-1055	62	16	communication	communication	NOUN
ajbmeb-1055	62	17	,	,	PUNCT
ajbmeb-1055	62	18	and	and	CCONJ
ajbmeb-1055	62	19	rewards	reward	VERB
ajbmeb-1055	62	20	programs	program	NOUN
ajbmeb-1055	62	21	(	(	PUNCT
ajbmeb-1055	62	22	gupta	gupta	PROPN
ajbmeb-1055	62	23	&	&	CCONJ
ajbmeb-1055	62	24	lehmann	lehmann	PROPN
ajbmeb-1055	62	25	,	,	PUNCT
ajbmeb-1055	62	26	2020	2020	NUM
ajbmeb-1055	62	27	)	)	PUNCT
ajbmeb-1055	62	28	.	.	PUNCT
ajbmeb-1055	63	1	trust	trust	NOUN
ajbmeb-1055	63	2	is	be	AUX
ajbmeb-1055	63	3	also	also	ADV
ajbmeb-1055	63	4	a	a	DET
ajbmeb-1055	63	5	crucial	crucial	ADJ
ajbmeb-1055	63	6	factor	factor	NOUN
ajbmeb-1055	63	7	in	in	ADP
ajbmeb-1055	63	8	repeat	repeat	NOUN
ajbmeb-1055	63	9	purchase	purchase	NOUN
ajbmeb-1055	63	10	behavior	behavior	NOUN
ajbmeb-1055	63	11	.	.	PUNCT
ajbmeb-1055	64	1	customers	customer	NOUN
ajbmeb-1055	64	2	are	be	AUX
ajbmeb-1055	64	3	more	more	ADV
ajbmeb-1055	64	4	likely	likely	ADJ
ajbmeb-1055	64	5	to	to	PART
ajbmeb-1055	64	6	repurchase	repurchase	VERB
ajbmeb-1055	64	7	from	from	ADP
ajbmeb-1055	64	8	vendors	vendor	NOUN
ajbmeb-1055	64	9	they	they	PRON
ajbmeb-1055	64	10	perceive	perceive	VERB
ajbmeb-1055	64	11	as	as	ADP
ajbmeb-1055	64	12	trustworthy	trustworthy	ADJ
ajbmeb-1055	64	13	and	and	CCONJ
ajbmeb-1055	64	14	reliable	reliable	ADJ
ajbmeb-1055	64	15	.	.	PUNCT
ajbmeb-1055	65	1	external	external	ADJ
ajbmeb-1055	65	2	factors	factor	NOUN
ajbmeb-1055	65	3	that	that	PRON
ajbmeb-1055	65	4	influence	influence	NOUN
ajbmeb-1055	65	5	repeat	repeat	NOUN
ajbmeb-1055	65	6	purchase	purchase	NOUN
ajbmeb-1055	65	7	behavior	behavior	NOUN
ajbmeb-1055	65	8	include	include	VERB
ajbmeb-1055	65	9	competition	competition	NOUN
ajbmeb-1055	65	10	,	,	PUNCT
ajbmeb-1055	65	11	pricing	pricing	NOUN
ajbmeb-1055	65	12	,	,	PUNCT
ajbmeb-1055	65	13	and	and	CCONJ
ajbmeb-1055	65	14	environmental	environmental	ADJ
ajbmeb-1055	65	15	factors	factor	NOUN
ajbmeb-1055	65	16	.	.	PUNCT
ajbmeb-1055	66	1	competition	competition	NOUN
ajbmeb-1055	66	2	can	can	AUX
ajbmeb-1055	66	3	affect	affect	VERB
ajbmeb-1055	66	4	the	the	DET
ajbmeb-1055	66	5	willingness	willingness	NOUN
ajbmeb-1055	66	6	of	of	ADP
ajbmeb-1055	66	7	customers	customer	NOUN
ajbmeb-1055	66	8	to	to	PART
ajbmeb-1055	66	9	repurchase	repurchase	VERB
ajbmeb-1055	66	10	from	from	ADP
ajbmeb-1055	66	11	a	a	DET
ajbmeb-1055	66	12	particular	particular	ADJ
ajbmeb-1055	66	13	brand	brand	NOUN
ajbmeb-1055	66	14	or	or	CCONJ
ajbmeb-1055	66	15	vendor	vendor	NOUN
ajbmeb-1055	66	16	.	.	PUNCT
ajbmeb-1055	67	1	pricing	pricing	NOUN
ajbmeb-1055	67	2	also	also	ADV
ajbmeb-1055	67	3	plays	play	VERB
ajbmeb-1055	67	4	a	a	DET
ajbmeb-1055	67	5	significant	significant	ADJ
ajbmeb-1055	67	6	role	role	NOUN
ajbmeb-1055	67	7	in	in	ADP
ajbmeb-1055	67	8	repeat	repeat	NOUN
ajbmeb-1055	67	9	purchase	purchase	NOUN
ajbmeb-1055	67	10	behavior	behavior	NOUN
ajbmeb-1055	67	11	.	.	PUNCT
ajbmeb-1055	68	1	customers	customer	NOUN
ajbmeb-1055	68	2	are	be	AUX
ajbmeb-1055	68	3	more	more	ADV
ajbmeb-1055	68	4	likely	likely	ADJ
ajbmeb-1055	68	5	to	to	PART
ajbmeb-1055	68	6	repurchase	repurchase	VERB
ajbmeb-1055	68	7	from	from	ADP
ajbmeb-1055	68	8	vendors	vendor	NOUN
ajbmeb-1055	68	9	who	who	PRON
ajbmeb-1055	68	10	offer	offer	VERB
ajbmeb-1055	68	11	competitive	competitive	ADJ
ajbmeb-1055	68	12	prices	price	NOUN
ajbmeb-1055	68	13	and	and	CCONJ
ajbmeb-1055	68	14	value	value	NOUN
ajbmeb-1055	68	15	for	for	ADP
ajbmeb-1055	68	16	their	their	PRON
ajbmeb-1055	68	17	money	money	NOUN
ajbmeb-1055	68	18	.	.	PUNCT
ajbmeb-1055	69	1	environmental	environmental	ADJ
ajbmeb-1055	69	2	factors	factor	NOUN
ajbmeb-1055	69	3	,	,	PUNCT
ajbmeb-1055	69	4	such	such	ADJ
ajbmeb-1055	69	5	as	as	ADP
ajbmeb-1055	69	6	economic	economic	ADJ
ajbmeb-1055	69	7	conditions	condition	NOUN
ajbmeb-1055	69	8	,	,	PUNCT
ajbmeb-1055	69	9	social	social	ADJ
ajbmeb-1055	69	10	trends	trend	NOUN
ajbmeb-1055	69	11	,	,	PUNCT
ajbmeb-1055	69	12	and	and	CCONJ
ajbmeb-1055	69	13	technological	technological	ADJ
ajbmeb-1055	69	14	advancements	advancement	NOUN
ajbmeb-1055	69	15	,	,	PUNCT
ajbmeb-1055	69	16	can	can	AUX
ajbmeb-1055	69	17	also	also	ADV
ajbmeb-1055	69	18	influence	influence	VERB
ajbmeb-1055	69	19	repeat	repeat	NOUN
ajbmeb-1055	69	20	purchase	purchase	NOUN
ajbmeb-1055	69	21	behavior	behavior	NOUN
ajbmeb-1055	69	22	.	.	PUNCT
ajbmeb-1055	70	1	repeat	repeat	NOUN
ajbmeb-1055	70	2	purchase	purchase	NOUN
ajbmeb-1055	70	3	behavior	behavior	NOUN
ajbmeb-1055	70	4	is	be	AUX
ajbmeb-1055	70	5	essential	essential	ADJ
ajbmeb-1055	70	6	to	to	ADP
ajbmeb-1055	70	7	the	the	DET
ajbmeb-1055	70	8	long	long	ADJ
ajbmeb-1055	70	9	-	-	PUNCT
ajbmeb-1055	70	10	term	term	NOUN
ajbmeb-1055	70	11	profitability	profitability	NOUN
ajbmeb-1055	70	12	and	and	CCONJ
ajbmeb-1055	70	13	sustainability	sustainability	NOUN
ajbmeb-1055	70	14	of	of	ADP
ajbmeb-1055	70	15	a	a	DET
ajbmeb-1055	70	16	business	business	NOUN
ajbmeb-1055	70	17	.	.	PUNCT
ajbmeb-1055	71	1	repeat	repeat	NOUN
ajbmeb-1055	71	2	customers	customer	NOUN
ajbmeb-1055	71	3	are	be	AUX
ajbmeb-1055	71	4	more	more	ADV
ajbmeb-1055	71	5	profitable	profitable	ADJ
ajbmeb-1055	71	6	than	than	ADP
ajbmeb-1055	71	7	new	new	ADJ
ajbmeb-1055	71	8	customers	customer	NOUN
ajbmeb-1055	71	9	as	as	SCONJ
ajbmeb-1055	71	10	they	they	PRON
ajbmeb-1055	71	11	require	require	VERB
ajbmeb-1055	71	12	less	less	ADJ
ajbmeb-1055	71	13	marketing	marketing	NOUN
ajbmeb-1055	71	14	and	and	CCONJ
ajbmeb-1055	71	15	advertising	advertising	NOUN
ajbmeb-1055	71	16	expenses	expense	NOUN
ajbmeb-1055	71	17	(	(	PUNCT
ajbmeb-1055	71	18	grewal	grewal	PROPN
ajbmeb-1055	71	19	et	et	PROPN
ajbmeb-1055	71	20	al	al	PROPN
ajbmeb-1055	71	21	.	.	PROPN
ajbmeb-1055	71	22	,	,	PUNCT
ajbmeb-1055	71	23	2017	2017	NUM
ajbmeb-1055	71	24	)	)	PUNCT
ajbmeb-1055	71	25	.	.	PUNCT
ajbmeb-1055	72	1	they	they	PRON
ajbmeb-1055	72	2	also	also	ADV
ajbmeb-1055	72	3	provide	provide	VERB
ajbmeb-1055	72	4	a	a	DET
ajbmeb-1055	72	5	steady	steady	ADJ
ajbmeb-1055	72	6	source	source	NOUN
ajbmeb-1055	72	7	of	of	ADP
ajbmeb-1055	72	8	revenue	revenue	NOUN
ajbmeb-1055	72	9	for	for	ADP
ajbmeb-1055	72	10	the	the	DET
ajbmeb-1055	72	11	business	business	NOUN
ajbmeb-1055	72	12	,	,	PUNCT
ajbmeb-1055	72	13	which	which	PRON
ajbmeb-1055	72	14	is	be	AUX
ajbmeb-1055	72	15	american	american	ADJ
ajbmeb-1055	72	16	journal	journal	PROPN
ajbmeb-1055	72	17	of	of	ADP
ajbmeb-1055	72	18	business	business	NOUN
ajbmeb-1055	72	19	management	management	NOUN
ajbmeb-1055	72	20	,	,	PUNCT
ajbmeb-1055	72	21	economics	economic	NOUN
ajbmeb-1055	72	22	and	and	CCONJ
ajbmeb-1055	72	23	banking	banking	NOUN
ajbmeb-1055	72	24	volume	volume	NOUN
ajbmeb-1055	72	25	14	14	NUM
ajbmeb-1055	72	26	july	july	PROPN
ajbmeb-1055	72	27	,	,	PUNCT
ajbmeb-1055	72	28	2023	2023	NUM
ajbmeb-1055	72	29	p	p	NOUN
ajbmeb-1055	72	30	a	a	DET
ajbmeb-1055	72	31	g	g	NOUN
ajbmeb-1055	72	32	e	e	NOUN
ajbmeb-1055	72	33	|	|	ADV
ajbmeb-1055	72	34	49	49	NUM
ajbmeb-1055	72	35	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-1055	72	36	crucial	crucial	ADJ
ajbmeb-1055	72	37	for	for	ADP
ajbmeb-1055	72	38	its	its	PRON
ajbmeb-1055	72	39	long	long	ADJ
ajbmeb-1055	72	40	-	-	PUNCT
ajbmeb-1055	72	41	term	term	NOUN
ajbmeb-1055	72	42	sustainability	sustainability	NOUN
ajbmeb-1055	72	43	.	.	PUNCT
ajbmeb-1055	73	1	repeat	repeat	NOUN
ajbmeb-1055	73	2	purchase	purchase	NOUN
ajbmeb-1055	73	3	behavior	behavior	NOUN
ajbmeb-1055	73	4	is	be	AUX
ajbmeb-1055	73	5	also	also	ADV
ajbmeb-1055	73	6	a	a	DET
ajbmeb-1055	73	7	reflection	reflection	NOUN
ajbmeb-1055	73	8	of	of	ADP
ajbmeb-1055	73	9	customer	customer	NOUN
ajbmeb-1055	73	10	loyalty	loyalty	NOUN
ajbmeb-1055	73	11	and	and	CCONJ
ajbmeb-1055	73	12	satisfaction	satisfaction	NOUN
ajbmeb-1055	73	13	,	,	PUNCT
ajbmeb-1055	73	14	which	which	PRON
ajbmeb-1055	73	15	can	can	AUX
ajbmeb-1055	73	16	lead	lead	VERB
ajbmeb-1055	73	17	to	to	ADP
ajbmeb-1055	73	18	positive	positive	ADJ
ajbmeb-1055	73	19	word	word	NOUN
ajbmeb-1055	73	20	-	-	PUNCT
ajbmeb-1055	73	21	of	of	ADP
ajbmeb-1055	73	22	-	-	PUNCT
ajbmeb-1055	73	23	mouth	mouth	NOUN
ajbmeb-1055	73	24	and	and	CCONJ
ajbmeb-1055	73	25	referrals	referral	NOUN
ajbmeb-1055	73	26	,	,	PUNCT
ajbmeb-1055	73	27	thus	thus	ADV
ajbmeb-1055	73	28	attracting	attract	VERB
ajbmeb-1055	73	29	new	new	ADJ
ajbmeb-1055	73	30	customers	customer	NOUN
ajbmeb-1055	73	31	(	(	PUNCT
ajbmeb-1055	73	32	gupta	gupta	PROPN
ajbmeb-1055	73	33	&	&	CCONJ
ajbmeb-1055	73	34	lehmann	lehmann	PROPN
ajbmeb-1055	73	35	,	,	PUNCT
ajbmeb-1055	73	36	2020	2020	NUM
ajbmeb-1055	73	37	)	)	PUNCT
ajbmeb-1055	73	38	.	.	PUNCT
ajbmeb-1055	74	1	repeat	repeat	NOUN
ajbmeb-1055	74	2	purchase	purchase	NOUN
ajbmeb-1055	74	3	behavior	behavior	NOUN
ajbmeb-1055	74	4	is	be	AUX
ajbmeb-1055	74	5	a	a	DET
ajbmeb-1055	74	6	critical	critical	ADJ
ajbmeb-1055	74	7	aspect	aspect	NOUN
ajbmeb-1055	74	8	of	of	ADP
ajbmeb-1055	74	9	customer	customer	NOUN
ajbmeb-1055	74	10	loyalty	loyalty	NOUN
ajbmeb-1055	74	11	and	and	CCONJ
ajbmeb-1055	74	12	satisfaction	satisfaction	NOUN
ajbmeb-1055	74	13	.	.	PUNCT
ajbmeb-1055	75	1	the	the	DET
ajbmeb-1055	75	2	factors	factor	NOUN
ajbmeb-1055	75	3	that	that	PRON
ajbmeb-1055	75	4	influence	influence	NOUN
ajbmeb-1055	75	5	repeat	repeat	NOUN
ajbmeb-1055	75	6	purchase	purchase	NOUN
ajbmeb-1055	75	7	behavior	behavior	NOUN
ajbmeb-1055	75	8	include	include	VERB
ajbmeb-1055	75	9	product	product	NOUN
ajbmeb-1055	75	10	-	-	PUNCT
ajbmeb-1055	75	11	related	relate	VERB
ajbmeb-1055	75	12	,	,	PUNCT
ajbmeb-1055	75	13	customer	customer	NOUN
ajbmeb-1055	75	14	-	-	PUNCT
ajbmeb-1055	75	15	related	relate	VERB
ajbmeb-1055	75	16	,	,	PUNCT
ajbmeb-1055	75	17	and	and	CCONJ
ajbmeb-1055	75	18	external	external	ADJ
ajbmeb-1055	75	19	factors	factor	NOUN
ajbmeb-1055	75	20	.	.	PUNCT
ajbmeb-1055	76	1	businesses	business	NOUN
ajbmeb-1055	76	2	must	must	AUX
ajbmeb-1055	76	3	strive	strive	VERB
ajbmeb-1055	76	4	to	to	PART
ajbmeb-1055	76	5	provide	provide	VERB
ajbmeb-1055	76	6	high	high	ADJ
ajbmeb-1055	76	7	-	-	PUNCT
ajbmeb-1055	76	8	quality	quality	NOUN
ajbmeb-1055	76	9	products	product	NOUN
ajbmeb-1055	76	10	,	,	PUNCT
ajbmeb-1055	76	11	excellent	excellent	ADJ
ajbmeb-1055	76	12	customer	customer	NOUN
ajbmeb-1055	76	13	service	service	NOUN
ajbmeb-1055	76	14	,	,	PUNCT
ajbmeb-1055	76	15	and	and	CCONJ
ajbmeb-1055	76	16	competitive	competitive	ADJ
ajbmeb-1055	76	17	prices	price	NOUN
ajbmeb-1055	76	18	to	to	PART
ajbmeb-1055	76	19	encourage	encourage	VERB
ajbmeb-1055	76	20	repeat	repeat	NOUN
ajbmeb-1055	76	21	purchase	purchase	NOUN
ajbmeb-1055	76	22	behavior	behavior	NOUN
ajbmeb-1055	76	23	.	.	PUNCT
ajbmeb-1055	77	1	repeat	repeat	NOUN
ajbmeb-1055	77	2	purchase	purchase	NOUN
ajbmeb-1055	77	3	behavior	behavior	NOUN
ajbmeb-1055	77	4	is	be	AUX
ajbmeb-1055	77	5	also	also	ADV
ajbmeb-1055	77	6	essential	essential	ADJ
ajbmeb-1055	77	7	to	to	ADP
ajbmeb-1055	77	8	the	the	DET
ajbmeb-1055	77	9	longterm	longterm	ADJ
ajbmeb-1055	77	10	profitability	profitability	NOUN
ajbmeb-1055	77	11	and	and	CCONJ
ajbmeb-1055	77	12	sustainability	sustainability	NOUN
ajbmeb-1055	77	13	of	of	ADP
ajbmeb-1055	77	14	a	a	DET
ajbmeb-1055	77	15	business	business	NOUN
ajbmeb-1055	77	16	,	,	PUNCT
ajbmeb-1055	77	17	making	make	VERB
ajbmeb-1055	77	18	it	it	PRON
ajbmeb-1055	77	19	a	a	DET
ajbmeb-1055	77	20	crucial	crucial	ADJ
ajbmeb-1055	77	21	aspect	aspect	NOUN
ajbmeb-1055	77	22	of	of	ADP
ajbmeb-1055	77	23	marketing	marketing	NOUN
ajbmeb-1055	77	24	and	and	CCONJ
ajbmeb-1055	77	25	customer	customer	NOUN
ajbmeb-1055	77	26	relationship	relationship	NOUN
ajbmeb-1055	77	27	management	management	NOUN
ajbmeb-1055	77	28	.	.	PUNCT
ajbmeb-1055	78	1	purchaser	purchaser	NOUN
ajbmeb-1055	78	2	loyalty	loyalty	NOUN
ajbmeb-1055	78	3	customer	customer	NOUN
ajbmeb-1055	78	4	loyalty	loyalty	NOUN
ajbmeb-1055	78	5	refers	refer	VERB
ajbmeb-1055	78	6	to	to	ADP
ajbmeb-1055	78	7	the	the	DET
ajbmeb-1055	78	8	extent	extent	NOUN
ajbmeb-1055	78	9	to	to	PART
ajbmeb-1055	78	10	which	which	PRON
ajbmeb-1055	78	11	a	a	DET
ajbmeb-1055	78	12	customer	customer	NOUN
ajbmeb-1055	78	13	chooses	choose	VERB
ajbmeb-1055	78	14	to	to	PART
ajbmeb-1055	78	15	do	do	AUX
ajbmeb-1055	78	16	repeat	repeat	VERB
ajbmeb-1055	78	17	business	business	NOUN
ajbmeb-1055	78	18	with	with	ADP
ajbmeb-1055	78	19	a	a	DET
ajbmeb-1055	78	20	particular	particular	ADJ
ajbmeb-1055	78	21	organization	organization	NOUN
ajbmeb-1055	78	22	,	,	PUNCT
ajbmeb-1055	78	23	brand	brand	NOUN
ajbmeb-1055	78	24	or	or	CCONJ
ajbmeb-1055	78	25	product	product	NOUN
ajbmeb-1055	78	26	over	over	ADP
ajbmeb-1055	78	27	time	time	NOUN
ajbmeb-1055	78	28	.	.	PUNCT
ajbmeb-1055	79	1	it	it	PRON
ajbmeb-1055	79	2	is	be	AUX
ajbmeb-1055	79	3	a	a	DET
ajbmeb-1055	79	4	crucial	crucial	ADJ
ajbmeb-1055	79	5	factor	factor	NOUN
ajbmeb-1055	79	6	in	in	ADP
ajbmeb-1055	79	7	business	business	NOUN
ajbmeb-1055	79	8	success	success	NOUN
ajbmeb-1055	79	9	as	as	SCONJ
ajbmeb-1055	79	10	it	it	PRON
ajbmeb-1055	79	11	can	can	AUX
ajbmeb-1055	79	12	directly	directly	ADV
ajbmeb-1055	79	13	impact	impact	VERB
ajbmeb-1055	79	14	revenue	revenue	NOUN
ajbmeb-1055	79	15	,	,	PUNCT
ajbmeb-1055	79	16	profitability	profitability	NOUN
ajbmeb-1055	79	17	and	and	CCONJ
ajbmeb-1055	79	18	market	market	NOUN
ajbmeb-1055	79	19	share	share	NOUN
ajbmeb-1055	79	20	(	(	PUNCT
ajbmeb-1055	79	21	bowen	bowen	PROPN
ajbmeb-1055	79	22	&	&	CCONJ
ajbmeb-1055	79	23	chen	chen	PROPN
ajbmeb-1055	79	24	,	,	PUNCT
ajbmeb-1055	79	25	2020	2020	NUM
ajbmeb-1055	79	26	)	)	PUNCT
ajbmeb-1055	79	27	.	.	PUNCT
ajbmeb-1055	80	1	research	research	NOUN
ajbmeb-1055	80	2	has	have	AUX
ajbmeb-1055	80	3	shown	show	VERB
ajbmeb-1055	80	4	that	that	SCONJ
ajbmeb-1055	80	5	loyal	loyal	ADJ
ajbmeb-1055	80	6	customers	customer	NOUN
ajbmeb-1055	80	7	tend	tend	VERB
ajbmeb-1055	80	8	to	to	PART
ajbmeb-1055	80	9	spend	spend	VERB
ajbmeb-1055	80	10	more	more	ADJ
ajbmeb-1055	80	11	,	,	PUNCT
ajbmeb-1055	80	12	refer	refer	VERB
ajbmeb-1055	80	13	others	other	NOUN
ajbmeb-1055	80	14	,	,	PUNCT
ajbmeb-1055	80	15	and	and	CCONJ
ajbmeb-1055	80	16	are	be	AUX
ajbmeb-1055	80	17	less	less	ADV
ajbmeb-1055	80	18	likely	likely	ADJ
ajbmeb-1055	80	19	to	to	PART
ajbmeb-1055	80	20	switch	switch	VERB
ajbmeb-1055	80	21	to	to	ADP
ajbmeb-1055	80	22	competitors	competitor	NOUN
ajbmeb-1055	80	23	(	(	PUNCT
ajbmeb-1055	80	24	reinartz	reinartz	PROPN
ajbmeb-1055	80	25	&	&	CCONJ
ajbmeb-1055	80	26	kumar	kumar	PROPN
ajbmeb-1055	80	27	,	,	PUNCT
ajbmeb-1055	80	28	2019	2019	NUM
ajbmeb-1055	80	29	)	)	PUNCT
ajbmeb-1055	80	30	.	.	PUNCT
ajbmeb-1055	81	1	one	one	NUM
ajbmeb-1055	81	2	of	of	ADP
ajbmeb-1055	81	3	the	the	DET
ajbmeb-1055	81	4	key	key	ADJ
ajbmeb-1055	81	5	drivers	driver	NOUN
ajbmeb-1055	81	6	of	of	ADP
ajbmeb-1055	81	7	customer	customer	NOUN
ajbmeb-1055	81	8	loyalty	loyalty	NOUN
ajbmeb-1055	81	9	is	be	AUX
ajbmeb-1055	81	10	customer	customer	NOUN
ajbmeb-1055	81	11	satisfaction	satisfaction	NOUN
ajbmeb-1055	81	12	.	.	PUNCT
ajbmeb-1055	82	1	a	a	DET
ajbmeb-1055	82	2	satisfied	satisfied	ADJ
ajbmeb-1055	82	3	customer	customer	NOUN
ajbmeb-1055	82	4	is	be	AUX
ajbmeb-1055	82	5	more	more	ADV
ajbmeb-1055	82	6	likely	likely	ADJ
ajbmeb-1055	82	7	to	to	PART
ajbmeb-1055	82	8	become	become	VERB
ajbmeb-1055	82	9	a	a	DET
ajbmeb-1055	82	10	loyal	loyal	ADJ
ajbmeb-1055	82	11	customer	customer	NOUN
ajbmeb-1055	82	12	,	,	PUNCT
ajbmeb-1055	82	13	while	while	SCONJ
ajbmeb-1055	82	14	a	a	DET
ajbmeb-1055	82	15	dissatisfied	dissatisfied	ADJ
ajbmeb-1055	82	16	customer	customer	NOUN
ajbmeb-1055	82	17	is	be	AUX
ajbmeb-1055	82	18	likely	likely	ADJ
ajbmeb-1055	82	19	to	to	PART
ajbmeb-1055	82	20	switch	switch	VERB
ajbmeb-1055	82	21	to	to	ADP
ajbmeb-1055	82	22	a	a	DET
ajbmeb-1055	82	23	competitor	competitor	NOUN
ajbmeb-1055	82	24	(	(	PUNCT
ajbmeb-1055	82	25	mittal	mittal	PROPN
ajbmeb-1055	82	26	&	&	CCONJ
ajbmeb-1055	82	27	kamakura	kamakura	PROPN
ajbmeb-1055	82	28	,	,	PUNCT
ajbmeb-1055	82	29	2015	2015	NUM
ajbmeb-1055	82	30	)	)	PUNCT
ajbmeb-1055	82	31	.	.	PUNCT
ajbmeb-1055	83	1	to	to	PART
ajbmeb-1055	83	2	achieve	achieve	VERB
ajbmeb-1055	83	3	customer	customer	NOUN
ajbmeb-1055	83	4	satisfaction	satisfaction	NOUN
ajbmeb-1055	83	5	,	,	PUNCT
ajbmeb-1055	83	6	businesses	business	NOUN
ajbmeb-1055	83	7	need	need	VERB
ajbmeb-1055	83	8	to	to	PART
ajbmeb-1055	83	9	meet	meet	VERB
ajbmeb-1055	83	10	or	or	CCONJ
ajbmeb-1055	83	11	exceed	exceed	VERB
ajbmeb-1055	83	12	customer	customer	NOUN
ajbmeb-1055	83	13	expectations	expectation	NOUN
ajbmeb-1055	83	14	in	in	ADP
ajbmeb-1055	83	15	terms	term	NOUN
ajbmeb-1055	83	16	of	of	ADP
ajbmeb-1055	83	17	product	product	NOUN
ajbmeb-1055	83	18	quality	quality	NOUN
ajbmeb-1055	83	19	,	,	PUNCT
ajbmeb-1055	83	20	service	service	NOUN
ajbmeb-1055	83	21	,	,	PUNCT
ajbmeb-1055	83	22	and	and	CCONJ
ajbmeb-1055	83	23	overall	overall	ADJ
ajbmeb-1055	83	24	experience	experience	NOUN
ajbmeb-1055	83	25	.	.	PUNCT
ajbmeb-1055	84	1	additionally	additionally	ADV
ajbmeb-1055	84	2	,	,	PUNCT
ajbmeb-1055	84	3	businesses	business	NOUN
ajbmeb-1055	84	4	can	can	AUX
ajbmeb-1055	84	5	also	also	ADV
ajbmeb-1055	84	6	create	create	VERB
ajbmeb-1055	84	7	emotional	emotional	ADJ
ajbmeb-1055	84	8	connections	connection	NOUN
ajbmeb-1055	84	9	with	with	ADP
ajbmeb-1055	84	10	customers	customer	NOUN
ajbmeb-1055	84	11	through	through	ADP
ajbmeb-1055	84	12	personalized	personalized	ADJ
ajbmeb-1055	84	13	experiences	experience	NOUN
ajbmeb-1055	84	14	,	,	PUNCT
ajbmeb-1055	84	15	loyalty	loyalty	NOUN
ajbmeb-1055	84	16	programs	program	NOUN
ajbmeb-1055	84	17	and	and	CCONJ
ajbmeb-1055	84	18	engagement	engagement	NOUN
ajbmeb-1055	84	19	on	on	ADP
ajbmeb-1055	84	20	social	social	ADJ
ajbmeb-1055	84	21	media	medium	NOUN
ajbmeb-1055	84	22	platforms	platform	NOUN
ajbmeb-1055	84	23	(	(	PUNCT
ajbmeb-1055	84	24	vogel	vogel	PROPN
ajbmeb-1055	84	25	et	et	PROPN
ajbmeb-1055	84	26	al	al	PROPN
ajbmeb-1055	84	27	.	.	PROPN
ajbmeb-1055	84	28	,	,	PUNCT
ajbmeb-1055	84	29	2020	2020	NUM
ajbmeb-1055	84	30	)	)	PUNCT
ajbmeb-1055	84	31	.	.	PUNCT
ajbmeb-1055	85	1	another	another	DET
ajbmeb-1055	85	2	important	important	ADJ
ajbmeb-1055	85	3	factor	factor	NOUN
ajbmeb-1055	85	4	in	in	ADP
ajbmeb-1055	85	5	customer	customer	NOUN
ajbmeb-1055	85	6	loyalty	loyalty	NOUN
ajbmeb-1055	85	7	is	be	AUX
ajbmeb-1055	85	8	trust	trust	NOUN
ajbmeb-1055	85	9	.	.	PUNCT
ajbmeb-1055	86	1	customers	customer	NOUN
ajbmeb-1055	86	2	who	who	PRON
ajbmeb-1055	86	3	trust	trust	VERB
ajbmeb-1055	86	4	a	a	DET
ajbmeb-1055	86	5	brand	brand	NOUN
ajbmeb-1055	86	6	are	be	AUX
ajbmeb-1055	86	7	more	more	ADV
ajbmeb-1055	86	8	likely	likely	ADJ
ajbmeb-1055	86	9	to	to	PART
ajbmeb-1055	86	10	remain	remain	VERB
ajbmeb-1055	86	11	loyal	loyal	ADJ
ajbmeb-1055	86	12	to	to	ADP
ajbmeb-1055	86	13	it	it	PRON
ajbmeb-1055	86	14	(	(	PUNCT
ajbmeb-1055	86	15	luo	luo	PROPN
ajbmeb-1055	86	16	et	et	PROPN
ajbmeb-1055	86	17	al	al	PROPN
ajbmeb-1055	86	18	.	.	PROPN
ajbmeb-1055	86	19	,	,	PUNCT
ajbmeb-1055	86	20	2020	2020	NUM
ajbmeb-1055	86	21	)	)	PUNCT
ajbmeb-1055	86	22	.	.	PUNCT
ajbmeb-1055	87	1	trust	trust	NOUN
ajbmeb-1055	87	2	is	be	AUX
ajbmeb-1055	87	3	built	build	VERB
ajbmeb-1055	87	4	through	through	ADP
ajbmeb-1055	87	5	consistent	consistent	ADJ
ajbmeb-1055	87	6	delivery	delivery	NOUN
ajbmeb-1055	87	7	of	of	ADP
ajbmeb-1055	87	8	quality	quality	NOUN
ajbmeb-1055	87	9	products	product	NOUN
ajbmeb-1055	87	10	and	and	CCONJ
ajbmeb-1055	87	11	services	service	NOUN
ajbmeb-1055	87	12	,	,	PUNCT
ajbmeb-1055	87	13	transparency	transparency	NOUN
ajbmeb-1055	87	14	in	in	ADP
ajbmeb-1055	87	15	business	business	NOUN
ajbmeb-1055	87	16	operations	operation	NOUN
ajbmeb-1055	87	17	,	,	PUNCT
ajbmeb-1055	87	18	and	and	CCONJ
ajbmeb-1055	87	19	ethical	ethical	ADJ
ajbmeb-1055	87	20	behavior	behavior	NOUN
ajbmeb-1055	87	21	.	.	PUNCT
ajbmeb-1055	88	1	furthermore	furthermore	ADV
ajbmeb-1055	88	2	,	,	PUNCT
ajbmeb-1055	88	3	businesses	business	NOUN
ajbmeb-1055	88	4	can	can	AUX
ajbmeb-1055	88	5	foster	foster	VERB
ajbmeb-1055	88	6	trust	trust	NOUN
ajbmeb-1055	88	7	by	by	ADP
ajbmeb-1055	88	8	offering	offer	VERB
ajbmeb-1055	88	9	guarantees	guarantee	NOUN
ajbmeb-1055	88	10	,	,	PUNCT
ajbmeb-1055	88	11	providing	provide	VERB
ajbmeb-1055	88	12	reliable	reliable	ADJ
ajbmeb-1055	88	13	customer	customer	NOUN
ajbmeb-1055	88	14	support	support	NOUN
ajbmeb-1055	88	15	,	,	PUNCT
ajbmeb-1055	88	16	and	and	CCONJ
ajbmeb-1055	88	17	demonstrating	demonstrate	VERB
ajbmeb-1055	88	18	commitment	commitment	NOUN
ajbmeb-1055	88	19	to	to	ADP
ajbmeb-1055	88	20	customer	customer	NOUN
ajbmeb-1055	88	21	needs	need	NOUN
ajbmeb-1055	88	22	(	(	PUNCT
ajbmeb-1055	88	23	luo	luo	PROPN
ajbmeb-1055	88	24	et	et	PROPN
ajbmeb-1055	88	25	al	al	PROPN
ajbmeb-1055	88	26	.	.	PROPN
ajbmeb-1055	88	27	,	,	PUNCT
ajbmeb-1055	88	28	2020	2020	NUM
ajbmeb-1055	88	29	)	)	PUNCT
ajbmeb-1055	88	30	.	.	PUNCT
ajbmeb-1055	89	1	finally	finally	ADV
ajbmeb-1055	89	2	,	,	PUNCT
ajbmeb-1055	89	3	businesses	business	NOUN
ajbmeb-1055	89	4	can	can	AUX
ajbmeb-1055	89	5	also	also	ADV
ajbmeb-1055	89	6	leverage	leverage	VERB
ajbmeb-1055	89	7	the	the	DET
ajbmeb-1055	89	8	power	power	NOUN
ajbmeb-1055	89	9	of	of	ADP
ajbmeb-1055	89	10	brand	brand	NOUN
ajbmeb-1055	89	11	loyalty	loyalty	NOUN
ajbmeb-1055	89	12	to	to	PART
ajbmeb-1055	89	13	drive	drive	VERB
ajbmeb-1055	89	14	customer	customer	NOUN
ajbmeb-1055	89	15	loyalty	loyalty	NOUN
ajbmeb-1055	89	16	.	.	PUNCT
ajbmeb-1055	90	1	brand	brand	NOUN
ajbmeb-1055	90	2	loyalty	loyalty	NOUN
ajbmeb-1055	90	3	refers	refer	VERB
ajbmeb-1055	90	4	to	to	ADP
ajbmeb-1055	90	5	the	the	DET
ajbmeb-1055	90	6	attachment	attachment	NOUN
ajbmeb-1055	90	7	and	and	CCONJ
ajbmeb-1055	90	8	allegiance	allegiance	NOUN
ajbmeb-1055	90	9	that	that	SCONJ
ajbmeb-1055	90	10	customers	customer	NOUN
ajbmeb-1055	90	11	feel	feel	VERB
ajbmeb-1055	90	12	towards	towards	ADP
ajbmeb-1055	90	13	a	a	DET
ajbmeb-1055	90	14	particular	particular	ADJ
ajbmeb-1055	90	15	brand	brand	NOUN
ajbmeb-1055	90	16	.	.	PUNCT
ajbmeb-1055	91	1	research	research	NOUN
ajbmeb-1055	91	2	has	have	AUX
ajbmeb-1055	91	3	shown	show	VERB
ajbmeb-1055	91	4	that	that	SCONJ
ajbmeb-1055	91	5	customers	customer	NOUN
ajbmeb-1055	91	6	who	who	PRON
ajbmeb-1055	91	7	exhibit	exhibit	VERB
ajbmeb-1055	91	8	brand	brand	NOUN
ajbmeb-1055	91	9	loyalty	loyalty	NOUN
ajbmeb-1055	91	10	are	be	AUX
ajbmeb-1055	91	11	more	more	ADV
ajbmeb-1055	91	12	likely	likely	ADJ
ajbmeb-1055	91	13	to	to	PART
ajbmeb-1055	91	14	remain	remain	VERB
ajbmeb-1055	91	15	loyal	loyal	ADJ
ajbmeb-1055	91	16	to	to	ADP
ajbmeb-1055	91	17	the	the	DET
ajbmeb-1055	91	18	business	business	NOUN
ajbmeb-1055	91	19	over	over	ADP
ajbmeb-1055	91	20	time	time	NOUN
ajbmeb-1055	91	21	(	(	PUNCT
ajbmeb-1055	91	22	lai	lai	PROPN
ajbmeb-1055	91	23	et	et	PROPN
ajbmeb-1055	91	24	al	al	PROPN
ajbmeb-1055	91	25	.	.	PROPN
ajbmeb-1055	91	26	,	,	PUNCT
ajbmeb-1055	91	27	2021	2021	NUM
ajbmeb-1055	91	28	)	)	PUNCT
ajbmeb-1055	91	29	.	.	PUNCT
ajbmeb-1055	92	1	to	to	PART
ajbmeb-1055	92	2	build	build	VERB
ajbmeb-1055	92	3	brand	brand	NOUN
ajbmeb-1055	92	4	loyalty	loyalty	NOUN
ajbmeb-1055	92	5	,	,	PUNCT
ajbmeb-1055	92	6	businesses	business	NOUN
ajbmeb-1055	92	7	need	need	VERB
ajbmeb-1055	92	8	to	to	PART
ajbmeb-1055	92	9	focus	focus	VERB
ajbmeb-1055	92	10	on	on	ADP
ajbmeb-1055	92	11	creating	create	VERB
ajbmeb-1055	92	12	a	a	DET
ajbmeb-1055	92	13	strong	strong	ADJ
ajbmeb-1055	92	14	brand	brand	NOUN
ajbmeb-1055	92	15	identity	identity	NOUN
ajbmeb-1055	92	16	,	,	PUNCT
ajbmeb-1055	92	17	communicating	communicate	VERB
ajbmeb-1055	92	18	brand	brand	NOUN
ajbmeb-1055	92	19	values	value	NOUN
ajbmeb-1055	92	20	effectively	effectively	ADV
ajbmeb-1055	92	21	,	,	PUNCT
ajbmeb-1055	92	22	and	and	CCONJ
ajbmeb-1055	92	23	consistently	consistently	ADV
ajbmeb-1055	92	24	delivering	deliver	VERB
ajbmeb-1055	92	25	on	on	ADP
ajbmeb-1055	92	26	brand	brand	NOUN
ajbmeb-1055	92	27	promises	promise	NOUN
ajbmeb-1055	92	28	(	(	PUNCT
ajbmeb-1055	92	29	lai	lai	PROPN
ajbmeb-1055	92	30	et	et	PROPN
ajbmeb-1055	92	31	al	al	PROPN
ajbmeb-1055	92	32	.	.	PROPN
ajbmeb-1055	92	33	,	,	PUNCT
ajbmeb-1055	92	34	2021	2021	NUM
ajbmeb-1055	92	35	)	)	PUNCT
ajbmeb-1055	92	36	.	.	PUNCT
ajbmeb-1055	93	1	customer	customer	NOUN
ajbmeb-1055	93	2	loyalty	loyalty	NOUN
ajbmeb-1055	93	3	is	be	AUX
ajbmeb-1055	93	4	a	a	DET
ajbmeb-1055	93	5	crucial	crucial	ADJ
ajbmeb-1055	93	6	aspect	aspect	NOUN
ajbmeb-1055	93	7	of	of	ADP
ajbmeb-1055	93	8	business	business	NOUN
ajbmeb-1055	93	9	success	success	NOUN
ajbmeb-1055	93	10	,	,	PUNCT
ajbmeb-1055	93	11	and	and	CCONJ
ajbmeb-1055	93	12	is	be	AUX
ajbmeb-1055	93	13	influenced	influence	VERB
ajbmeb-1055	93	14	by	by	ADP
ajbmeb-1055	93	15	factors	factor	NOUN
ajbmeb-1055	93	16	such	such	ADJ
ajbmeb-1055	93	17	as	as	ADP
ajbmeb-1055	93	18	customer	customer	NOUN
ajbmeb-1055	93	19	satisfaction	satisfaction	NOUN
ajbmeb-1055	93	20	,	,	PUNCT
ajbmeb-1055	93	21	trust	trust	NOUN
ajbmeb-1055	93	22	,	,	PUNCT
ajbmeb-1055	93	23	and	and	CCONJ
ajbmeb-1055	93	24	brand	brand	NOUN
ajbmeb-1055	93	25	loyalty	loyalty	NOUN
ajbmeb-1055	93	26	.	.	PUNCT
ajbmeb-1055	94	1	to	to	PART
ajbmeb-1055	94	2	build	build	VERB
ajbmeb-1055	94	3	customer	customer	NOUN
ajbmeb-1055	94	4	loyalty	loyalty	NOUN
ajbmeb-1055	94	5	,	,	PUNCT
ajbmeb-1055	94	6	businesses	business	NOUN
ajbmeb-1055	94	7	need	need	VERB
ajbmeb-1055	94	8	to	to	PART
ajbmeb-1055	94	9	focus	focus	VERB
ajbmeb-1055	94	10	on	on	ADP
ajbmeb-1055	94	11	delivering	deliver	VERB
ajbmeb-1055	94	12	quality	quality	NOUN
ajbmeb-1055	94	13	products	product	NOUN
ajbmeb-1055	94	14	and	and	CCONJ
ajbmeb-1055	94	15	services	service	NOUN
ajbmeb-1055	94	16	,	,	PUNCT
ajbmeb-1055	94	17	building	build	VERB
ajbmeb-1055	94	18	emotional	emotional	ADJ
ajbmeb-1055	94	19	connections	connection	NOUN
ajbmeb-1055	94	20	with	with	ADP
ajbmeb-1055	94	21	customers	customer	NOUN
ajbmeb-1055	94	22	,	,	PUNCT
ajbmeb-1055	94	23	fostering	foster	VERB
ajbmeb-1055	94	24	trust	trust	NOUN
ajbmeb-1055	94	25	,	,	PUNCT
ajbmeb-1055	94	26	and	and	CCONJ
ajbmeb-1055	94	27	creating	create	VERB
ajbmeb-1055	94	28	strong	strong	ADJ
ajbmeb-1055	94	29	brand	brand	NOUN
ajbmeb-1055	94	30	identities	identity	NOUN
ajbmeb-1055	94	31	.	.	PUNCT
ajbmeb-1055	95	1	a	a	DET
ajbmeb-1055	95	2	real	real	ADJ
ajbmeb-1055	95	3	patron	patron	NOUN
ajbmeb-1055	95	4	loyalty	loyalty	NOUN
ajbmeb-1055	95	5	can	can	AUX
ajbmeb-1055	95	6	be	be	AUX
ajbmeb-1055	95	7	referred	refer	VERB
ajbmeb-1055	95	8	to	to	ADP
ajbmeb-1055	95	9	as	as	SCONJ
ajbmeb-1055	95	10	when	when	SCONJ
ajbmeb-1055	95	11	clients	client	NOUN
ajbmeb-1055	95	12	are	be	AUX
ajbmeb-1055	95	13	each	each	PRON
ajbmeb-1055	95	14	willing	willing	ADJ
ajbmeb-1055	95	15	to	to	ADP
ajbmeb-1055	95	16	these	these	DET
ajbmeb-1055	95	17	two	two	NUM
ajbmeb-1055	95	18	elements	element	NOUN
ajbmeb-1055	95	19	,	,	PUNCT
ajbmeb-1055	95	20	in	in	ADP
ajbmeb-1055	95	21	any	any	DET
ajbmeb-1055	95	22	other	other	ADJ
ajbmeb-1055	95	23	case	case	NOUN
ajbmeb-1055	95	24	,	,	PUNCT
ajbmeb-1055	95	25	it	it	PRON
ajbmeb-1055	95	26	can	can	AUX
ajbmeb-1055	95	27	most	most	ADV
ajbmeb-1055	95	28	effective	effective	ADJ
ajbmeb-1055	95	29	be	be	AUX
ajbmeb-1055	95	30	called	call	VERB
ajbmeb-1055	95	31	a	a	DET
ajbmeb-1055	95	32	spurious	spurious	ADJ
ajbmeb-1055	95	33	purchaser	purchaser	NOUN
ajbmeb-1055	95	34	loyalty	loyalty	NOUN
ajbmeb-1055	95	35	if	if	SCONJ
ajbmeb-1055	95	36	simplest	simple	ADJ
ajbmeb-1055	95	37	mind	mind	NOUN
ajbmeb-1055	95	38	-	-	PUNCT
ajbmeb-1055	95	39	set	set	VERB
ajbmeb-1055	95	40	or	or	CCONJ
ajbmeb-1055	95	41	conduct	conduct	VERB
ajbmeb-1055	95	42	factors	factor	NOUN
ajbmeb-1055	95	43	are	be	AUX
ajbmeb-1055	95	44	located	locate	VERB
ajbmeb-1055	95	45	(	(	PUNCT
ajbmeb-1055	95	46	baldinger	baldinger	NOUN
ajbmeb-1055	95	47	&	&	CCONJ
ajbmeb-1055	95	48	rubinson	rubinson	PROPN
ajbmeb-1055	95	49	,	,	PUNCT
ajbmeb-1055	95	50	1996	1996	NUM
ajbmeb-1055	95	51	)	)	PUNCT
ajbmeb-1055	95	52	.	.	PUNCT
ajbmeb-1055	96	1	loyalty	loyalty	NOUN
ajbmeb-1055	96	2	can	can	AUX
ajbmeb-1055	96	3	also	also	ADV
ajbmeb-1055	96	4	be	be	AUX
ajbmeb-1055	96	5	separated	separate	VERB
ajbmeb-1055	96	6	from	from	ADP
ajbmeb-1055	96	7	short	short	ADJ
ajbmeb-1055	96	8	time	time	NOUN
ajbmeb-1055	96	9	period	period	NOUN
ajbmeb-1055	96	10	loyalty	loyalty	NOUN
ajbmeb-1055	96	11	and	and	CCONJ
ajbmeb-1055	96	12	long	long	ADJ
ajbmeb-1055	96	13	-	-	PUNCT
ajbmeb-1055	96	14	term	term	NOUN
ajbmeb-1055	96	15	loyalty	loyalty	NOUN
ajbmeb-1055	96	16	.	.	PUNCT
ajbmeb-1055	97	1	brief	brief	ADJ
ajbmeb-1055	97	2	time	time	NOUN
ajbmeb-1055	97	3	period	period	NOUN
ajbmeb-1055	97	4	loyalty	loyalty	NOUN
ajbmeb-1055	97	5	is	be	AUX
ajbmeb-1055	97	6	n't	not	PART
ajbmeb-1055	97	7	always	always	ADV
ajbmeb-1055	97	8	a	a	DET
ajbmeb-1055	97	9	real	real	ADJ
ajbmeb-1055	97	10	patron	patron	ADJ
ajbmeb-1055	97	11	loyalty	loyalty	NOUN
ajbmeb-1055	97	12	because	because	SCONJ
ajbmeb-1055	97	13	a	a	DET
ajbmeb-1055	97	14	longterm	longterm	ADJ
ajbmeb-1055	97	15	patron	patron	NOUN
ajbmeb-1055	97	16	will	will	AUX
ajbmeb-1055	97	17	no	no	ADV
ajbmeb-1055	97	18	longer	long	ADV
ajbmeb-1055	97	19	buy	buy	VERB
ajbmeb-1055	97	20	other	other	ADJ
ajbmeb-1055	97	21	manufacturers	manufacturer	NOUN
ajbmeb-1055	97	22	even	even	ADV
ajbmeb-1055	97	23	though	though	SCONJ
ajbmeb-1055	97	24	there	there	PRON
ajbmeb-1055	97	25	is	be	VERB
ajbmeb-1055	97	26	a	a	DET
ajbmeb-1055	97	27	higher	high	ADJ
ajbmeb-1055	97	28	desire	desire	NOUN
ajbmeb-1055	97	29	(	(	PUNCT
ajbmeb-1055	97	30	jones	jones	PROPN
ajbmeb-1055	97	31	&	&	CCONJ
ajbmeb-1055	97	32	sasser	sasser	PROPN
ajbmeb-1055	97	33	,	,	PUNCT
ajbmeb-1055	97	34	1995	1995	NUM
ajbmeb-1055	97	35	)	)	PUNCT
ajbmeb-1055	97	36	.	.	PUNCT
ajbmeb-1055	98	1	consumers	consumer	NOUN
ajbmeb-1055	98	2	with	with	ADP
ajbmeb-1055	98	3	a	a	DET
ajbmeb-1055	98	4	robust	robust	ADJ
ajbmeb-1055	98	5	commitment	commitment	NOUN
ajbmeb-1055	98	6	to	to	ADP
ajbmeb-1055	98	7	a	a	DET
ajbmeb-1055	98	8	particular	particular	ADJ
ajbmeb-1055	98	9	brand	brand	NOUN
ajbmeb-1055	98	10	will	will	AUX
ajbmeb-1055	98	11	continuously	continuously	ADV
ajbmeb-1055	98	12	search	search	VERB
ajbmeb-1055	98	13	for	for	ADP
ajbmeb-1055	98	14	any	any	DET
ajbmeb-1055	98	15	american	american	ADJ
ajbmeb-1055	98	16	journal	journal	PROPN
ajbmeb-1055	98	17	of	of	ADP
ajbmeb-1055	98	18	business	business	NOUN
ajbmeb-1055	98	19	management	management	NOUN
ajbmeb-1055	98	20	,	,	PUNCT
ajbmeb-1055	98	21	economics	economic	NOUN
ajbmeb-1055	98	22	and	and	CCONJ
ajbmeb-1055	98	23	banking	banking	NOUN
ajbmeb-1055	98	24	volume	volume	NOUN
ajbmeb-1055	98	25	14	14	NUM
ajbmeb-1055	98	26	july	july	PROPN
ajbmeb-1055	98	27	,	,	PUNCT
ajbmeb-1055	98	28	2023	2023	NUM
ajbmeb-1055	98	29	p	p	NOUN
ajbmeb-1055	98	30	a	a	DET
ajbmeb-1055	98	31	g	g	NOUN
ajbmeb-1055	98	32	e	e	NOUN
ajbmeb-1055	98	33	|	|	ADV
ajbmeb-1055	98	34	50	50	NUM
ajbmeb-1055	98	35	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-1055	98	36	advertising	advertising	NOUN
ajbmeb-1055	98	37	pastime	pastime	NOUN
ajbmeb-1055	98	38	associated	associate	VERB
ajbmeb-1055	98	39	with	with	ADP
ajbmeb-1055	98	40	the	the	DET
ajbmeb-1055	98	41	brand	brand	NOUN
ajbmeb-1055	98	42	(	(	PUNCT
ajbmeb-1055	98	43	bandyopadhyay	bandyopadhyay	NOUN
ajbmeb-1055	98	44	,	,	PUNCT
ajbmeb-1055	98	45	gupta	gupta	PROPN
ajbmeb-1055	98	46	,	,	PUNCT
ajbmeb-1055	98	47	&	&	CCONJ
ajbmeb-1055	98	48	dube	dube	PROPN
ajbmeb-1055	98	49	,	,	PUNCT
ajbmeb-1055	98	50	2005	2005	NUM
ajbmeb-1055	98	51	)	)	PUNCT
ajbmeb-1055	98	52	.	.	PUNCT
ajbmeb-1055	99	1	moreover	moreover	ADV
ajbmeb-1055	99	2	,	,	PUNCT
ajbmeb-1055	99	3	consumer	consumer	NOUN
ajbmeb-1055	99	4	loyalty	loyalty	NOUN
ajbmeb-1055	99	5	can	can	AUX
ajbmeb-1055	99	6	be	be	AUX
ajbmeb-1055	99	7	measured	measure	VERB
ajbmeb-1055	99	8	in	in	ADP
ajbmeb-1055	99	9	dimensions	dimension	NOUN
ajbmeb-1055	99	10	:	:	PUNCT
ajbmeb-1055	99	11	affective	affective	NOUN
ajbmeb-1055	99	12	loyalty	loyalty	NOUN
ajbmeb-1055	99	13	and	and	CCONJ
ajbmeb-1055	99	14	motion	motion	NOUN
ajbmeb-1055	99	15	loyalty	loyalty	NOUN
ajbmeb-1055	99	16	.	.	PUNCT
ajbmeb-1055	100	1	affective	affective	ADJ
ajbmeb-1055	100	2	loyalty	loyalty	NOUN
ajbmeb-1055	100	3	is	be	AUX
ajbmeb-1055	100	4	a	a	DET
ajbmeb-1055	100	5	selected	select	VERB
ajbmeb-1055	100	6	brand	brand	NOUN
ajbmeb-1055	100	7	desire	desire	NOUN
ajbmeb-1055	100	8	from	from	ADP
ajbmeb-1055	100	9	accumulative	accumulative	ADJ
ajbmeb-1055	100	10	delight	delight	NOUN
ajbmeb-1055	100	11	to	to	ADP
ajbmeb-1055	100	12	preceding	precede	VERB
ajbmeb-1055	100	13	the	the	DET
ajbmeb-1055	100	14	usage	usage	NOUN
ajbmeb-1055	100	15	of	of	ADP
ajbmeb-1055	100	16	experiences	experience	NOUN
ajbmeb-1055	100	17	.	.	PUNCT
ajbmeb-1055	101	1	however	however	ADV
ajbmeb-1055	101	2	,	,	PUNCT
ajbmeb-1055	101	3	affective	affective	ADJ
ajbmeb-1055	101	4	loyalty	loyalty	NOUN
ajbmeb-1055	101	5	just	just	ADV
ajbmeb-1055	101	6	represents	represent	VERB
ajbmeb-1055	101	7	that	that	SCONJ
ajbmeb-1055	101	8	a	a	DET
ajbmeb-1055	101	9	repurchase	repurchase	NOUN
ajbmeb-1055	101	10	aim	aim	NOUN
ajbmeb-1055	101	11	.	.	PUNCT
ajbmeb-1055	102	1	it	it	PRON
ajbmeb-1055	102	2	does	do	AUX
ajbmeb-1055	102	3	now	now	ADV
ajbmeb-1055	102	4	not	not	PART
ajbmeb-1055	102	5	mean	mean	VERB
ajbmeb-1055	102	6	that	that	SCONJ
ajbmeb-1055	102	7	purchasers	purchaser	NOUN
ajbmeb-1055	102	8	will	will	AUX
ajbmeb-1055	102	9	take	take	VERB
ajbmeb-1055	102	10	purchase	purchase	NOUN
ajbmeb-1055	102	11	motion	motion	NOUN
ajbmeb-1055	102	12	.	.	PUNCT
ajbmeb-1055	103	1	it	it	PRON
ajbmeb-1055	103	2	's	be	AUX
ajbmeb-1055	103	3	far	far	ADV
ajbmeb-1055	103	4	very	very	ADV
ajbmeb-1055	103	5	tough	tough	ADJ
ajbmeb-1055	103	6	to	to	PART
ajbmeb-1055	103	7	mention	mention	VERB
ajbmeb-1055	103	8	that	that	SCONJ
ajbmeb-1055	103	9	clients	client	NOUN
ajbmeb-1055	103	10	maintain	maintain	VERB
ajbmeb-1055	103	11	consumer	consumer	NOUN
ajbmeb-1055	103	12	loyalty	loyalty	NOUN
ajbmeb-1055	103	13	(	(	PUNCT
ajbmeb-1055	103	14	kan	kan	PROPN
ajbmeb-1055	103	15	,	,	PUNCT
ajbmeb-1055	103	16	2002	2002	NUM
ajbmeb-1055	103	17	)	)	PUNCT
ajbmeb-1055	103	18	.	.	PUNCT
ajbmeb-1055	104	1	action	action	NOUN
ajbmeb-1055	104	2	loyalty	loyalty	NOUN
ajbmeb-1055	104	3	suggests	suggest	VERB
ajbmeb-1055	104	4	that	that	SCONJ
ajbmeb-1055	104	5	customers	customer	NOUN
ajbmeb-1055	104	6	now	now	ADV
ajbmeb-1055	104	7	not	not	PART
ajbmeb-1055	104	8	most	most	ADV
ajbmeb-1055	104	9	effective	effective	ADJ
ajbmeb-1055	104	10	have	have	VERB
ajbmeb-1055	104	11	choices	choice	NOUN
ajbmeb-1055	104	12	to	to	ADP
ajbmeb-1055	104	13	a	a	DET
ajbmeb-1055	104	14	particular	particular	ADJ
ajbmeb-1055	104	15	brand	brand	NOUN
ajbmeb-1055	104	16	but	but	CCONJ
ajbmeb-1055	104	17	additionally	additionally	ADV
ajbmeb-1055	104	18	perform	perform	VERB
ajbmeb-1055	104	19	purchase	purchase	NOUN
ajbmeb-1055	104	20	motion	motion	NOUN
ajbmeb-1055	104	21	repetitively	repetitively	ADV
ajbmeb-1055	104	22	,	,	PUNCT
ajbmeb-1055	104	23	and	and	CCONJ
ajbmeb-1055	104	24	come	come	VERB
ajbmeb-1055	104	25	to	to	PART
ajbmeb-1055	104	26	be	be	AUX
ajbmeb-1055	104	27	action	action	NOUN
ajbmeb-1055	104	28	inertia	inertia	NOUN
ajbmeb-1055	104	29	(	(	PUNCT
ajbmeb-1055	104	30	kan	kan	PROPN
ajbmeb-1055	104	31	,	,	PUNCT
ajbmeb-1055	104	32	2002	2002	NUM
ajbmeb-1055	104	33	,	,	PUNCT
ajbmeb-1055	104	34	lin	lin	PROPN
ajbmeb-1055	104	35	,	,	PUNCT
ajbmeb-1055	104	36	2005	2005	NUM
ajbmeb-1055	104	37	)	)	PUNCT
ajbmeb-1055	104	38	.	.	PUNCT
ajbmeb-1055	105	1	in	in	ADP
ajbmeb-1055	105	2	terms	term	NOUN
ajbmeb-1055	105	3	of	of	ADP
ajbmeb-1055	105	4	a	a	DET
ajbmeb-1055	105	5	behavioral	behavioral	ADJ
ajbmeb-1055	105	6	perspective	perspective	NOUN
ajbmeb-1055	105	7	,	,	PUNCT
ajbmeb-1055	105	8	aaker	aaker	NOUN
ajbmeb-1055	105	9	(	(	PUNCT
ajbmeb-1055	105	10	1991	1991	NUM
ajbmeb-1055	105	11	)	)	PUNCT
ajbmeb-1055	105	12	defined	define	VERB
ajbmeb-1055	105	13	that	that	SCONJ
ajbmeb-1055	105	14	brand	brand	NOUN
ajbmeb-1055	105	15	loyalty	loyalty	NOUN
ajbmeb-1055	105	16	should	should	AUX
ajbmeb-1055	105	17	be	be	AUX
ajbmeb-1055	105	18	measured	measure	VERB
ajbmeb-1055	105	19	through	through	ADP
ajbmeb-1055	105	20	the	the	DET
ajbmeb-1055	105	21	quantity	quantity	NOUN
ajbmeb-1055	105	22	of	of	ADP
ajbmeb-1055	105	23	brands	brand	NOUN
ajbmeb-1055	105	24	purchased	purchase	VERB
ajbmeb-1055	105	25	,	,	PUNCT
ajbmeb-1055	105	26	percent	percent	NOUN
ajbmeb-1055	105	27	of	of	ADP
ajbmeb-1055	105	28	purchases	purchase	NOUN
ajbmeb-1055	105	29	,	,	PUNCT
ajbmeb-1055	105	30	and	and	CCONJ
ajbmeb-1055	105	31	future	future	ADJ
ajbmeb-1055	105	32	buy	buy	NOUN
ajbmeb-1055	105	33	aim	aim	NOUN
ajbmeb-1055	105	34	.	.	PUNCT
ajbmeb-1055	106	1	whilst	whilst	SCONJ
ajbmeb-1055	106	2	a	a	DET
ajbmeb-1055	106	3	client	client	NOUN
ajbmeb-1055	106	4	is	be	AUX
ajbmeb-1055	106	5	dependable	dependable	ADJ
ajbmeb-1055	106	6	,	,	PUNCT
ajbmeb-1055	106	7	she	she	PRON
ajbmeb-1055	106	8	or	or	CCONJ
ajbmeb-1055	106	9	he	he	PRON
ajbmeb-1055	106	10	continuously	continuously	ADV
ajbmeb-1055	106	11	purchases	purchase	VERB
ajbmeb-1055	106	12	the	the	DET
ajbmeb-1055	106	13	brand	brand	NOUN
ajbmeb-1055	106	14	,	,	PUNCT
ajbmeb-1055	106	15	despite	despite	SCONJ
ajbmeb-1055	106	16	the	the	DET
ajbmeb-1055	106	17	fact	fact	NOUN
ajbmeb-1055	106	18	that	that	SCONJ
ajbmeb-1055	106	19	the	the	DET
ajbmeb-1055	106	20	brand	brand	NOUN
ajbmeb-1055	106	21	makes	make	VERB
ajbmeb-1055	106	22	adjustments	adjustment	NOUN
ajbmeb-1055	106	23	,	,	PUNCT
ajbmeb-1055	106	24	which	which	PRON
ajbmeb-1055	106	25	includes	include	VERB
ajbmeb-1055	106	26	increasing	increase	VERB
ajbmeb-1055	106	27	price	price	NOUN
ajbmeb-1055	106	28	or	or	CCONJ
ajbmeb-1055	106	29	changing	change	VERB
ajbmeb-1055	106	30	product	product	NOUN
ajbmeb-1055	106	31	features	feature	NOUN
ajbmeb-1055	106	32	(	(	PUNCT
ajbmeb-1055	106	33	aaker	aaker	NOUN
ajbmeb-1055	106	34	,	,	PUNCT
ajbmeb-1055	106	35	1991	1991	NUM
ajbmeb-1055	106	36	)	)	PUNCT
ajbmeb-1055	106	37	.	.	PUNCT
ajbmeb-1055	107	1	brand	brand	NOUN
ajbmeb-1055	107	2	awareness	awareness	NOUN
ajbmeb-1055	107	3	and	and	CCONJ
ajbmeb-1055	107	4	repeat	repeat	NOUN
ajbmeb-1055	107	5	patronage	patronage	NOUN
ajbmeb-1055	107	6	tandoh	tandoh	NOUN
ajbmeb-1055	107	7	(	(	PUNCT
ajbmeb-1055	107	8	2015	2015	NUM
ajbmeb-1055	107	9	)	)	PUNCT
ajbmeb-1055	107	10	conducted	conduct	VERB
ajbmeb-1055	107	11	a	a	DET
ajbmeb-1055	107	12	study	study	NOUN
ajbmeb-1055	107	13	on	on	ADP
ajbmeb-1055	107	14	the	the	DET
ajbmeb-1055	107	15	impact	impact	NOUN
ajbmeb-1055	107	16	of	of	ADP
ajbmeb-1055	107	17	brand	brand	NOUN
ajbmeb-1055	107	18	awareness	awareness	NOUN
ajbmeb-1055	107	19	on	on	ADP
ajbmeb-1055	107	20	customer	customer	NOUN
ajbmeb-1055	107	21	loyalty	loyalty	NOUN
ajbmeb-1055	107	22	:	:	PUNCT
ajbmeb-1055	107	23	the	the	DET
ajbmeb-1055	107	24	study	study	NOUN
ajbmeb-1055	107	25	was	be	AUX
ajbmeb-1055	107	26	a	a	DET
ajbmeb-1055	107	27	case	case	NOUN
ajbmeb-1055	107	28	study	study	NOUN
ajbmeb-1055	107	29	of	of	ADP
ajbmeb-1055	107	30	sinapi	sinapi	PROPN
ajbmeb-1055	107	31	aba	aba	PROPN
ajbmeb-1055	107	32	savings	saving	NOUN
ajbmeb-1055	107	33	and	and	CCONJ
ajbmeb-1055	107	34	loans	loan	NOUN
ajbmeb-1055	107	35	ghana	ghana	PROPN
ajbmeb-1055	107	36	limited	limit	VERB
ajbmeb-1055	107	37	.	.	PUNCT
ajbmeb-1055	108	1	data	datum	NOUN
ajbmeb-1055	108	2	for	for	ADP
ajbmeb-1055	108	3	the	the	DET
ajbmeb-1055	108	4	investigation	investigation	NOUN
ajbmeb-1055	108	5	was	be	AUX
ajbmeb-1055	108	6	elementary	elementary	ADJ
ajbmeb-1055	108	7	i8n	i8n	VERB
ajbmeb-1055	108	8	nature	nature	NOUN
ajbmeb-1055	108	9	and	and	CCONJ
ajbmeb-1055	108	10	301	301	NUM
ajbmeb-1055	108	11	questionnaire	questionnaire	NOUN
ajbmeb-1055	108	12	was	be	AUX
ajbmeb-1055	108	13	administered	administer	VERB
ajbmeb-1055	108	14	to	to	ADP
ajbmeb-1055	108	15	participants	participant	NOUN
ajbmeb-1055	108	16	the	the	DET
ajbmeb-1055	108	17	findings	finding	NOUN
ajbmeb-1055	108	18	of	of	ADP
ajbmeb-1055	108	19	the	the	DET
ajbmeb-1055	108	20	holds	hold	NOUN
ajbmeb-1055	108	21	that	that	SCONJ
ajbmeb-1055	108	22	,	,	PUNCT
ajbmeb-1055	108	23	brand	brand	NOUN
ajbmeb-1055	108	24	awareness	awareness	NOUN
ajbmeb-1055	108	25	practice	practice	NOUN
ajbmeb-1055	108	26	is	be	AUX
ajbmeb-1055	108	27	a	a	DET
ajbmeb-1055	108	28	very	very	ADV
ajbmeb-1055	108	29	prominent	prominent	ADJ
ajbmeb-1055	108	30	feature	feature	NOUN
ajbmeb-1055	108	31	in	in	ADP
ajbmeb-1055	108	32	the	the	DET
ajbmeb-1055	108	33	repurchase	repurchase	NOUN
ajbmeb-1055	108	34	intentions	intention	NOUN
ajbmeb-1055	108	35	of	of	ADP
ajbmeb-1055	108	36	savings	saving	NOUN
ajbmeb-1055	108	37	and	and	CCONJ
ajbmeb-1055	108	38	loans	loan	NOUN
ajbmeb-1055	108	39	industry	industry	NOUN
ajbmeb-1055	108	40	in	in	ADP
ajbmeb-1055	108	41	ghana	ghana	PROPN
ajbmeb-1055	108	42	khurram	khurram	PROPN
ajbmeb-1055	108	43	et	et	PROPN
ajbmeb-1055	108	44	al	al	PROPN
ajbmeb-1055	108	45	(	(	PUNCT
ajbmeb-1055	108	46	2018	2018	NUM
ajbmeb-1055	108	47	)	)	PUNCT
ajbmeb-1055	108	48	examined	examine	VERB
ajbmeb-1055	108	49	the	the	DET
ajbmeb-1055	108	50	influence	influence	NOUN
ajbmeb-1055	108	51	of	of	ADP
ajbmeb-1055	108	52	brand	brand	NOUN
ajbmeb-1055	108	53	recall	recall	NOUN
ajbmeb-1055	108	54	,	,	PUNCT
ajbmeb-1055	108	55	brand	brand	NOUN
ajbmeb-1055	108	56	recognition	recognition	NOUN
ajbmeb-1055	108	57	in	in	ADP
ajbmeb-1055	108	58	understanding	understand	VERB
ajbmeb-1055	108	59	actual	actual	ADJ
ajbmeb-1055	108	60	repurchase	repurchase	NOUN
ajbmeb-1055	108	61	.	.	PUNCT
ajbmeb-1055	109	1	the	the	DET
ajbmeb-1055	109	2	study	study	NOUN
ajbmeb-1055	109	3	examined	examine	VERB
ajbmeb-1055	109	4	the	the	DET
ajbmeb-1055	109	5	impact	impact	NOUN
ajbmeb-1055	109	6	of	of	ADP
ajbmeb-1055	109	7	the	the	DET
ajbmeb-1055	109	8	two	two	NUM
ajbmeb-1055	109	9	properties	property	NOUN
ajbmeb-1055	109	10	of	of	ADP
ajbmeb-1055	109	11	brand	brand	NOUN
ajbmeb-1055	109	12	awareness	awareness	NOUN
ajbmeb-1055	109	13	,	,	PUNCT
ajbmeb-1055	109	14	i.e.	i.e.	X
ajbmeb-1055	109	15	,	,	PUNCT
ajbmeb-1055	109	16	brand	brand	NOUN
ajbmeb-1055	109	17	recall	recall	NOUN
ajbmeb-1055	109	18	and	and	CCONJ
ajbmeb-1055	109	19	brand	brand	NOUN
ajbmeb-1055	109	20	recognition	recognition	NOUN
ajbmeb-1055	109	21	on	on	ADP
ajbmeb-1055	109	22	actual	actual	ADJ
ajbmeb-1055	109	23	repurchase	repurchase	NOUN
ajbmeb-1055	109	24	of	of	ADP
ajbmeb-1055	109	25	the	the	DET
ajbmeb-1055	109	26	consumers	consumer	NOUN
ajbmeb-1055	109	27	also	also	ADV
ajbmeb-1055	109	28	testing	test	VERB
ajbmeb-1055	109	29	the	the	DET
ajbmeb-1055	109	30	moderating	moderate	VERB
ajbmeb-1055	109	31	effect	effect	NOUN
ajbmeb-1055	109	32	of	of	ADP
ajbmeb-1055	109	33	price	price	NOUN
ajbmeb-1055	109	34	consciousness	consciousness	NOUN
ajbmeb-1055	109	35	in	in	ADP
ajbmeb-1055	109	36	the	the	DET
ajbmeb-1055	109	37	relationship	relationship	NOUN
ajbmeb-1055	109	38	between	between	ADP
ajbmeb-1055	109	39	brand	brand	NOUN
ajbmeb-1055	109	40	recognition	recognition	NOUN
ajbmeb-1055	109	41	and	and	CCONJ
ajbmeb-1055	109	42	actual	actual	ADJ
ajbmeb-1055	109	43	purchase	purchase	NOUN
ajbmeb-1055	109	44	.	.	PUNCT
ajbmeb-1055	110	1	majority	majority	NOUN
ajbmeb-1055	110	2	of	of	ADP
ajbmeb-1055	110	3	the	the	DET
ajbmeb-1055	110	4	respondents	respondent	NOUN
ajbmeb-1055	110	5	for	for	ADP
ajbmeb-1055	110	6	the	the	DET
ajbmeb-1055	110	7	study	study	NOUN
ajbmeb-1055	110	8	were	be	AUX
ajbmeb-1055	110	9	female	female	ADJ
ajbmeb-1055	110	10	shoppers	shopper	NOUN
ajbmeb-1055	110	11	at	at	ADP
ajbmeb-1055	110	12	the	the	DET
ajbmeb-1055	110	13	retail	retail	ADJ
ajbmeb-1055	110	14	stores	store	NOUN
ajbmeb-1055	110	15	as	as	SCONJ
ajbmeb-1055	110	16	they	they	PRON
ajbmeb-1055	110	17	are	be	AUX
ajbmeb-1055	110	18	the	the	DET
ajbmeb-1055	110	19	consumers	consumer	NOUN
ajbmeb-1055	110	20	as	as	ADV
ajbmeb-1055	110	21	well	well	ADV
ajbmeb-1055	110	22	as	as	SCONJ
ajbmeb-1055	110	23	they	they	PRON
ajbmeb-1055	110	24	play	play	VERB
ajbmeb-1055	110	25	an	an	DET
ajbmeb-1055	110	26	active	active	ADJ
ajbmeb-1055	110	27	role	role	NOUN
ajbmeb-1055	110	28	in	in	ADP
ajbmeb-1055	110	29	home	home	NOUN
ajbmeb-1055	110	30	budgets	budget	NOUN
ajbmeb-1055	110	31	.	.	PUNCT
ajbmeb-1055	111	1	two	two	NUM
ajbmeb-1055	111	2	separate	separate	ADJ
ajbmeb-1055	111	3	studies	study	NOUN
ajbmeb-1055	111	4	were	be	AUX
ajbmeb-1055	111	5	conducted	conduct	VERB
ajbmeb-1055	111	6	,	,	PUNCT
ajbmeb-1055	111	7	i.e.	i.e.	X
ajbmeb-1055	111	8	,	,	PUNCT
ajbmeb-1055	111	9	for	for	ADP
ajbmeb-1055	111	10	brand	brand	NOUN
ajbmeb-1055	111	11	recognition	recognition	NOUN
ajbmeb-1055	111	12	and	and	CCONJ
ajbmeb-1055	111	13	brand	brand	NOUN
ajbmeb-1055	111	14	recall	recall	NOUN
ajbmeb-1055	111	15	,	,	PUNCT
ajbmeb-1055	111	16	and	and	CCONJ
ajbmeb-1055	111	17	the	the	DET
ajbmeb-1055	111	18	survey	survey	NOUN
ajbmeb-1055	111	19	used	use	VERB
ajbmeb-1055	111	20	175	175	NUM
ajbmeb-1055	111	21	responses	response	NOUN
ajbmeb-1055	111	22	(	(	PUNCT
ajbmeb-1055	111	23	125	125	NUM
ajbmeb-1055	111	24	for	for	ADP
ajbmeb-1055	111	25	brand	brand	NOUN
ajbmeb-1055	111	26	recognition	recognition	NOUN
ajbmeb-1055	111	27	and	and	CCONJ
ajbmeb-1055	111	28	50	50	NUM
ajbmeb-1055	111	29	for	for	ADP
ajbmeb-1055	111	30	brand	brand	NOUN
ajbmeb-1055	111	31	recall	recall	NOUN
ajbmeb-1055	111	32	)	)	PUNCT
ajbmeb-1055	111	33	.	.	PUNCT
ajbmeb-1055	112	1	the	the	DET
ajbmeb-1055	112	2	results	result	NOUN
ajbmeb-1055	112	3	revealed	reveal	VERB
ajbmeb-1055	112	4	that	that	SCONJ
ajbmeb-1055	112	5	brand	brand	NOUN
ajbmeb-1055	112	6	recall	recall	NOUN
ajbmeb-1055	112	7	and	and	CCONJ
ajbmeb-1055	112	8	brand	brand	NOUN
ajbmeb-1055	112	9	recognition	recognition	NOUN
ajbmeb-1055	112	10	have	have	VERB
ajbmeb-1055	112	11	a	a	DET
ajbmeb-1055	112	12	positive	positive	ADJ
ajbmeb-1055	112	13	relation	relation	NOUN
ajbmeb-1055	112	14	to	to	ADP
ajbmeb-1055	112	15	actual	actual	ADJ
ajbmeb-1055	112	16	purchase	purchase	NOUN
ajbmeb-1055	112	17	.	.	PUNCT
ajbmeb-1055	113	1	malik	malik	PROPN
ajbmeb-1055	113	2	(	(	PUNCT
ajbmeb-1055	113	3	2013	2013	NUM
ajbmeb-1055	113	4	)	)	PUNCT
ajbmeb-1055	113	5	examined	examine	VERB
ajbmeb-1055	113	6	the	the	DET
ajbmeb-1055	113	7	importance	importance	NOUN
ajbmeb-1055	113	8	of	of	ADP
ajbmeb-1055	113	9	brand	brand	NOUN
ajbmeb-1055	113	10	awareness	awareness	NOUN
ajbmeb-1055	113	11	and	and	CCONJ
ajbmeb-1055	113	12	brand	brand	NOUN
ajbmeb-1055	113	13	loyalty	loyalty	NOUN
ajbmeb-1055	113	14	in	in	ADP
ajbmeb-1055	113	15	assessing	assess	VERB
ajbmeb-1055	113	16	purchase	purchase	NOUN
ajbmeb-1055	113	17	intentions	intention	NOUN
ajbmeb-1055	113	18	of	of	ADP
ajbmeb-1055	113	19	consumer	consumer	NOUN
ajbmeb-1055	113	20	.	.	PUNCT
ajbmeb-1055	114	1	the	the	DET
ajbmeb-1055	114	2	aim	aim	NOUN
ajbmeb-1055	114	3	of	of	ADP
ajbmeb-1055	114	4	this	this	DET
ajbmeb-1055	114	5	endeavor	endeavor	NOUN
ajbmeb-1055	114	6	is	be	AUX
ajbmeb-1055	114	7	to	to	PART
ajbmeb-1055	114	8	identify	identify	VERB
ajbmeb-1055	114	9	the	the	DET
ajbmeb-1055	114	10	effect	effect	NOUN
ajbmeb-1055	114	11	of	of	ADP
ajbmeb-1055	114	12	brand	brand	NOUN
ajbmeb-1055	114	13	awareness	awareness	NOUN
ajbmeb-1055	114	14	and	and	CCONJ
ajbmeb-1055	114	15	brand	brand	NOUN
ajbmeb-1055	114	16	loyalty	loyalty	NOUN
ajbmeb-1055	114	17	on	on	ADP
ajbmeb-1055	114	18	purchase	purchase	NOUN
ajbmeb-1055	114	19	intention	intention	NOUN
ajbmeb-1055	114	20	.	.	PUNCT
ajbmeb-1055	115	1	questionnaires	questionnaire	NOUN
ajbmeb-1055	115	2	were	be	AUX
ajbmeb-1055	115	3	distributed	distribute	VERB
ajbmeb-1055	115	4	to	to	PART
ajbmeb-1055	115	5	collect	collect	VERB
ajbmeb-1055	115	6	the	the	DET
ajbmeb-1055	115	7	responses	response	NOUN
ajbmeb-1055	115	8	from	from	ADP
ajbmeb-1055	115	9	the	the	DET
ajbmeb-1055	115	10	employees	employee	NOUN
ajbmeb-1055	115	11	in	in	ADP
ajbmeb-1055	115	12	services	service	NOUN
ajbmeb-1055	115	13	sectors	sector	NOUN
ajbmeb-1055	115	14	and	and	CCONJ
ajbmeb-1055	115	15	conveniently	conveniently	ADV
ajbmeb-1055	115	16	available	available	ADJ
ajbmeb-1055	115	17	general	general	ADJ
ajbmeb-1055	115	18	public	public	NOUN
ajbmeb-1055	115	19	while	while	SCONJ
ajbmeb-1055	115	20	descriptive	descriptive	ADJ
ajbmeb-1055	115	21	statistics	statistic	NOUN
ajbmeb-1055	115	22	and	and	CCONJ
ajbmeb-1055	115	23	regression	regression	VERB
ajbmeb-1055	115	24	analysis	analysis	NOUN
ajbmeb-1055	115	25	were	be	AUX
ajbmeb-1055	115	26	used	use	VERB
ajbmeb-1055	115	27	to	to	PART
ajbmeb-1055	115	28	analyze	analyze	VERB
ajbmeb-1055	115	29	the	the	DET
ajbmeb-1055	115	30	data	datum	NOUN
ajbmeb-1055	115	31	and	and	CCONJ
ajbmeb-1055	115	32	draw	draw	VERB
ajbmeb-1055	115	33	the	the	DET
ajbmeb-1055	115	34	conclusions	conclusion	NOUN
ajbmeb-1055	115	35	.	.	PUNCT
ajbmeb-1055	116	1	brand	brand	NOUN
ajbmeb-1055	116	2	awareness	awareness	NOUN
ajbmeb-1055	116	3	and	and	CCONJ
ajbmeb-1055	116	4	brand	brand	NOUN
ajbmeb-1055	116	5	loyalty	loyalty	NOUN
ajbmeb-1055	116	6	have	have	VERB
ajbmeb-1055	116	7	strong	strong	ADJ
ajbmeb-1055	116	8	positive	positive	ADJ
ajbmeb-1055	116	9	association	association	NOUN
ajbmeb-1055	116	10	with	with	ADP
ajbmeb-1055	116	11	purchase	purchase	NOUN
ajbmeb-1055	116	12	intention	intention	NOUN
ajbmeb-1055	116	13	.	.	PUNCT
ajbmeb-1055	117	1	managers	manager	NOUN
ajbmeb-1055	117	2	all	all	ADV
ajbmeb-1055	117	3	over	over	ADP
ajbmeb-1055	117	4	the	the	DET
ajbmeb-1055	117	5	world	world	NOUN
ajbmeb-1055	117	6	should	should	AUX
ajbmeb-1055	117	7	strive	strive	VERB
ajbmeb-1055	117	8	to	to	PART
ajbmeb-1055	117	9	promote	promote	VERB
ajbmeb-1055	117	10	the	the	DET
ajbmeb-1055	117	11	brand	brand	NOUN
ajbmeb-1055	117	12	awareness	awareness	NOUN
ajbmeb-1055	117	13	along	along	ADP
ajbmeb-1055	117	14	with	with	ADP
ajbmeb-1055	117	15	brand	brand	NOUN
ajbmeb-1055	117	16	loyalty	loyalty	NOUN
ajbmeb-1055	117	17	as	as	SCONJ
ajbmeb-1055	117	18	both	both	PRON
ajbmeb-1055	117	19	of	of	ADP
ajbmeb-1055	117	20	them	they	PRON
ajbmeb-1055	117	21	contribute	contribute	VERB
ajbmeb-1055	117	22	towards	towards	ADP
ajbmeb-1055	117	23	positive	positive	ADJ
ajbmeb-1055	117	24	purchase	purchase	NOUN
ajbmeb-1055	117	25	intentions	intention	NOUN
ajbmeb-1055	117	26	alkhawaldeh	alkhawaldeh	ADV
ajbmeb-1055	117	27	(	(	PUNCT
ajbmeb-1055	117	28	2017	2017	NUM
ajbmeb-1055	117	29	)	)	PUNCT
ajbmeb-1055	117	30	evaluated	evaluate	VERB
ajbmeb-1055	117	31	the	the	DET
ajbmeb-1055	117	32	effect	effect	NOUN
ajbmeb-1055	117	33	of	of	ADP
ajbmeb-1055	117	34	brand	brand	NOUN
ajbmeb-1055	117	35	awareness	awareness	NOUN
ajbmeb-1055	117	36	on	on	ADP
ajbmeb-1055	117	37	brand	brand	NOUN
ajbmeb-1055	117	38	loyalty	loyalty	NOUN
ajbmeb-1055	117	39	:	:	PUNCT
ajbmeb-1055	117	40	mediating	mediate	VERB
ajbmeb-1055	117	41	role	role	NOUN
ajbmeb-1055	117	42	of	of	ADP
ajbmeb-1055	117	43	brand	brand	NOUN
ajbmeb-1055	117	44	commitment	commitment	NOUN
ajbmeb-1055	117	45	.	.	PUNCT
ajbmeb-1055	118	1	study	study	NOUN
ajbmeb-1055	118	2	empirically	empirically	ADV
ajbmeb-1055	118	3	attempts	attempt	VERB
ajbmeb-1055	118	4	to	to	PART
ajbmeb-1055	118	5	discuss	discuss	VERB
ajbmeb-1055	118	6	this	this	DET
ajbmeb-1055	118	7	particular	particular	ADJ
ajbmeb-1055	118	8	issue	issue	NOUN
ajbmeb-1055	118	9	by	by	ADP
ajbmeb-1055	118	10	examining	examine	VERB
ajbmeb-1055	118	11	the	the	DET
ajbmeb-1055	118	12	relationship	relationship	NOUN
ajbmeb-1055	118	13	between	between	ADP
ajbmeb-1055	118	14	brand	brand	NOUN
ajbmeb-1055	118	15	awareness	awareness	NOUN
ajbmeb-1055	118	16	and	and	CCONJ
ajbmeb-1055	118	17	brand	brand	NOUN
ajbmeb-1055	118	18	loyalty	loyalty	NOUN
ajbmeb-1055	118	19	.	.	PUNCT
ajbmeb-1055	119	1	also	also	ADV
ajbmeb-1055	119	2	,	,	PUNCT
ajbmeb-1055	119	3	it	it	PRON
ajbmeb-1055	119	4	seeks	seek	VERB
ajbmeb-1055	119	5	to	to	PART
ajbmeb-1055	119	6	investigate	investigate	VERB
ajbmeb-1055	119	7	the	the	DET
ajbmeb-1055	119	8	mediation	mediation	NOUN
ajbmeb-1055	119	9	role	role	NOUN
ajbmeb-1055	119	10	of	of	ADP
ajbmeb-1055	119	11	brand	brand	NOUN
ajbmeb-1055	119	12	commitment	commitment	NOUN
ajbmeb-1055	119	13	in	in	ADP
ajbmeb-1055	119	14	initial	initial	ADJ
ajbmeb-1055	119	15	relationship	relationship	NOUN
ajbmeb-1055	119	16	to	to	PART
ajbmeb-1055	119	17	tackle	tackle	VERB
ajbmeb-1055	119	18	the	the	DET
ajbmeb-1055	119	19	mixed	mixed	ADJ
ajbmeb-1055	119	20	results	result	NOUN
ajbmeb-1055	119	21	in	in	ADP
ajbmeb-1055	119	22	the	the	DET
ajbmeb-1055	119	23	prior	prior	ADJ
ajbmeb-1055	119	24	attempts	attempt	NOUN
ajbmeb-1055	119	25	.	.	PUNCT
ajbmeb-1055	120	1	the	the	DET
ajbmeb-1055	120	2	data	datum	NOUN
ajbmeb-1055	120	3	were	be	AUX
ajbmeb-1055	120	4	collected	collect	VERB
ajbmeb-1055	120	5	from	from	ADP
ajbmeb-1055	120	6	customers	customer	NOUN
ajbmeb-1055	120	7	of	of	ADP
ajbmeb-1055	120	8	islamic	islamic	PROPN
ajbmeb-1055	120	9	bank	bank	PROPN
ajbmeb-1055	120	10	brand	brand	NOUN
ajbmeb-1055	120	11	in	in	ADP
ajbmeb-1055	120	12	mafraq	mafraq	PROPN
ajbmeb-1055	120	13	governorate	governorate	PROPN
ajbmeb-1055	120	14	in	in	ADP
ajbmeb-1055	120	15	jordan	jordan	PROPN
ajbmeb-1055	120	16	.	.	PUNCT
ajbmeb-1055	121	1	pls	pls	PROPN
ajbmeb-1055	121	2	-	-	PUNCT
ajbmeb-1055	121	3	sem	sem	NOUN
ajbmeb-1055	121	4	techniques	technique	NOUN
ajbmeb-1055	121	5	were	be	AUX
ajbmeb-1055	121	6	applied	apply	VERB
ajbmeb-1055	121	7	to	to	ADP
ajbmeb-1055	121	8	a	a	DET
ajbmeb-1055	121	9	sample	sample	NOUN
ajbmeb-1055	121	10	of	of	ADP
ajbmeb-1055	121	11	90	90	NUM
ajbmeb-1055	121	12	customers	customer	NOUN
ajbmeb-1055	121	13	to	to	PART
ajbmeb-1055	121	14	test	test	VERB
ajbmeb-1055	121	15	hypothesized	hypothesize	VERB
ajbmeb-1055	121	16	relationships	relationship	NOUN
ajbmeb-1055	121	17	.	.	PUNCT
ajbmeb-1055	122	1	the	the	DET
ajbmeb-1055	122	2	results	result	NOUN
ajbmeb-1055	122	3	revealed	reveal	VERB
ajbmeb-1055	122	4	that	that	SCONJ
ajbmeb-1055	122	5	brand	brand	NOUN
ajbmeb-1055	122	6	awareness	awareness	NOUN
ajbmeb-1055	122	7	and	and	CCONJ
ajbmeb-1055	122	8	brand	brand	NOUN
ajbmeb-1055	122	9	commitment	commitment	NOUN
ajbmeb-1055	122	10	have	have	VERB
ajbmeb-1055	122	11	a	a	DET
ajbmeb-1055	122	12	significant	significant	ADJ
ajbmeb-1055	122	13	and	and	CCONJ
ajbmeb-1055	122	14	positive	positive	ADJ
ajbmeb-1055	122	15	relationship	relationship	NOUN
ajbmeb-1055	122	16	with	with	ADP
ajbmeb-1055	122	17	brand	brand	NOUN
ajbmeb-1055	122	18	loyalty	loyalty	NOUN
ajbmeb-1055	122	19	.	.	PUNCT
ajbmeb-1055	123	1	american	american	ADJ
ajbmeb-1055	123	2	journal	journal	PROPN
ajbmeb-1055	123	3	of	of	ADP
ajbmeb-1055	123	4	business	business	NOUN
ajbmeb-1055	123	5	management	management	NOUN
ajbmeb-1055	123	6	,	,	PUNCT
ajbmeb-1055	123	7	economics	economic	NOUN
ajbmeb-1055	123	8	and	and	CCONJ
ajbmeb-1055	123	9	banking	banking	NOUN
ajbmeb-1055	123	10	volume	volume	NOUN
ajbmeb-1055	123	11	14	14	NUM
ajbmeb-1055	123	12	july	july	PROPN
ajbmeb-1055	123	13	,	,	PUNCT
ajbmeb-1055	123	14	2023	2023	NUM
ajbmeb-1055	123	15	p	p	NOUN
ajbmeb-1055	123	16	a	a	DET
ajbmeb-1055	123	17	g	g	NOUN
ajbmeb-1055	123	18	e	e	NOUN
ajbmeb-1055	123	19	|	|	NOUN
ajbmeb-1055	123	20	51	51	NUM
ajbmeb-1055	123	21	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-1055	123	22	in	in	ADP
ajbmeb-1055	123	23	addition	addition	NOUN
ajbmeb-1055	123	24	,	,	PUNCT
ajbmeb-1055	123	25	brand	brand	NOUN
ajbmeb-1055	123	26	commitment	commitment	NOUN
ajbmeb-1055	123	27	was	be	AUX
ajbmeb-1055	123	28	found	find	VERB
ajbmeb-1055	123	29	to	to	PART
ajbmeb-1055	123	30	be	be	AUX
ajbmeb-1055	123	31	a	a	DET
ajbmeb-1055	123	32	mediator	mediator	NOUN
ajbmeb-1055	123	33	in	in	ADP
ajbmeb-1055	123	34	the	the	DET
ajbmeb-1055	123	35	relationship	relationship	NOUN
ajbmeb-1055	123	36	between	between	ADP
ajbmeb-1055	123	37	brand	brand	NOUN
ajbmeb-1055	123	38	awareness	awareness	NOUN
ajbmeb-1055	123	39	and	and	CCONJ
ajbmeb-1055	123	40	brand	brand	NOUN
ajbmeb-1055	123	41	loyalty	loyalty	NOUN
ajbmeb-1055	123	42	.	.	PUNCT
ajbmeb-1055	124	1	shwastika	shwastika	NOUN
ajbmeb-1055	124	2	and	and	CCONJ
ajbmeb-1055	124	3	keni	keni	PROPN
ajbmeb-1055	124	4	(	(	PUNCT
ajbmeb-1055	124	5	2021	2021	NUM
ajbmeb-1055	124	6	)	)	PUNCT
ajbmeb-1055	124	7	examined	examine	VERB
ajbmeb-1055	124	8	the	the	DET
ajbmeb-1055	124	9	effect	effect	NOUN
ajbmeb-1055	124	10	of	of	ADP
ajbmeb-1055	124	11	brand	brand	NOUN
ajbmeb-1055	124	12	awareness	awareness	NOUN
ajbmeb-1055	124	13	,	,	PUNCT
ajbmeb-1055	124	14	social	social	ADJ
ajbmeb-1055	124	15	media	medium	NOUN
ajbmeb-1055	124	16	marketing	marketing	NOUN
ajbmeb-1055	124	17	,	,	PUNCT
ajbmeb-1055	124	18	perceived	perceive	VERB
ajbmeb-1055	124	19	quality	quality	NOUN
ajbmeb-1055	124	20	,	,	PUNCT
ajbmeb-1055	124	21	hedonic	hedonic	ADJ
ajbmeb-1055	124	22	motivation	motivation	NOUN
ajbmeb-1055	124	23	,	,	PUNCT
ajbmeb-1055	124	24	and	and	CCONJ
ajbmeb-1055	124	25	sales	sale	NOUN
ajbmeb-1055	124	26	promotion	promotion	NOUN
ajbmeb-1055	124	27	towards	towards	ADP
ajbmeb-1055	124	28	consumers	consumer	NOUN
ajbmeb-1055	124	29	intention	intention	NOUN
ajbmeb-1055	124	30	to	to	PART
ajbmeb-1055	124	31	purchase	purchase	VERB
ajbmeb-1055	124	32	in	in	ADP
ajbmeb-1055	124	33	fashion	fashion	NOUN
ajbmeb-1055	124	34	industry	industry	NOUN
ajbmeb-1055	124	35	.	.	PUNCT
ajbmeb-1055	125	1	this	this	DET
ajbmeb-1055	125	2	research	research	NOUN
ajbmeb-1055	125	3	was	be	AUX
ajbmeb-1055	125	4	conducted	conduct	VERB
ajbmeb-1055	125	5	to	to	PART
ajbmeb-1055	125	6	investigate	investigate	VERB
ajbmeb-1055	125	7	the	the	DET
ajbmeb-1055	125	8	effect	effect	NOUN
ajbmeb-1055	125	9	of	of	ADP
ajbmeb-1055	125	10	brand	brand	NOUN
ajbmeb-1055	125	11	awareness	awareness	NOUN
ajbmeb-1055	125	12	,	,	PUNCT
ajbmeb-1055	125	13	social	social	ADJ
ajbmeb-1055	125	14	media	medium	NOUN
ajbmeb-1055	125	15	marketing	marketing	NOUN
ajbmeb-1055	125	16	,	,	PUNCT
ajbmeb-1055	125	17	perceived	perceive	VERB
ajbmeb-1055	125	18	quality	quality	NOUN
ajbmeb-1055	125	19	,	,	PUNCT
ajbmeb-1055	125	20	hedonic	hedonic	ADJ
ajbmeb-1055	125	21	shopping	shopping	NOUN
ajbmeb-1055	125	22	motivation	motivation	NOUN
ajbmeb-1055	125	23	,	,	PUNCT
ajbmeb-1055	125	24	and	and	CCONJ
ajbmeb-1055	125	25	sales	sale	NOUN
ajbmeb-1055	125	26	promotion	promotion	NOUN
ajbmeb-1055	125	27	towards	towards	ADP
ajbmeb-1055	125	28	purchase	purchase	NOUN
ajbmeb-1055	125	29	intention	intention	NOUN
ajbmeb-1055	125	30	on	on	ADP
ajbmeb-1055	125	31	the	the	DET
ajbmeb-1055	125	32	fashion	fashion	NOUN
ajbmeb-1055	125	33	industry	industry	NOUN
ajbmeb-1055	125	34	.	.	PUNCT
ajbmeb-1055	126	1	descriptive	descriptive	ADJ
ajbmeb-1055	126	2	research	research	NOUN
ajbmeb-1055	126	3	was	be	AUX
ajbmeb-1055	126	4	used	use	VERB
ajbmeb-1055	126	5	and	and	CCONJ
ajbmeb-1055	126	6	this	this	DET
ajbmeb-1055	126	7	study	study	NOUN
ajbmeb-1055	126	8	was	be	AUX
ajbmeb-1055	126	9	included	include	VERB
ajbmeb-1055	126	10	in	in	ADP
ajbmeb-1055	126	11	a	a	DET
ajbmeb-1055	126	12	crosssectional	crosssectional	ADJ
ajbmeb-1055	126	13	study	study	NOUN
ajbmeb-1055	126	14	where	where	SCONJ
ajbmeb-1055	126	15	the	the	DET
ajbmeb-1055	126	16	data	data	NOUN
ajbmeb-1055	126	17	collection	collection	NOUN
ajbmeb-1055	126	18	period	period	NOUN
ajbmeb-1055	126	19	was	be	AUX
ajbmeb-1055	126	20	only	only	ADV
ajbmeb-1055	126	21	carried	carry	VERB
ajbmeb-1055	126	22	out	out	ADP
ajbmeb-1055	126	23	within	within	ADP
ajbmeb-1055	126	24	a	a	DET
ajbmeb-1055	126	25	certain	certain	ADJ
ajbmeb-1055	126	26	time	time	NOUN
ajbmeb-1055	126	27	.	.	PUNCT
ajbmeb-1055	127	1	the	the	DET
ajbmeb-1055	127	2	questionnaire	questionnaire	NOUN
ajbmeb-1055	127	3	was	be	AUX
ajbmeb-1055	127	4	distributed	distribute	VERB
ajbmeb-1055	127	5	online	online	ADV
ajbmeb-1055	127	6	using	use	VERB
ajbmeb-1055	127	7	google	google	NOUN
ajbmeb-1055	127	8	form	form	NOUN
ajbmeb-1055	127	9	and	and	CCONJ
ajbmeb-1055	127	10	every	every	DET
ajbmeb-1055	127	11	statement	statement	NOUN
ajbmeb-1055	127	12	in	in	ADP
ajbmeb-1055	127	13	the	the	DET
ajbmeb-1055	127	14	questionnaire	questionnaire	NOUN
ajbmeb-1055	127	15	is	be	AUX
ajbmeb-1055	127	16	using	use	VERB
ajbmeb-1055	127	17	five	five	NUM
ajbmeb-1055	127	18	points	point	NOUN
ajbmeb-1055	127	19	likert	likert	ADJ
ajbmeb-1055	127	20	scale	scale	NOUN
ajbmeb-1055	127	21	.	.	PUNCT
ajbmeb-1055	128	1	the	the	DET
ajbmeb-1055	128	2	total	total	ADJ
ajbmeb-1055	128	3	sample	sample	NOUN
ajbmeb-1055	128	4	was	be	AUX
ajbmeb-1055	128	5	154	154	NUM
ajbmeb-1055	128	6	respondents	respondent	NOUN
ajbmeb-1055	128	7	who	who	PRON
ajbmeb-1055	128	8	live	live	VERB
ajbmeb-1055	128	9	in	in	ADP
ajbmeb-1055	128	10	greater	great	ADJ
ajbmeb-1055	128	11	jakarta	jakarta	NOUN
ajbmeb-1055	128	12	,	,	PUNCT
ajbmeb-1055	128	13	aged	age	VERB
ajbmeb-1055	128	14	between	between	ADP
ajbmeb-1055	128	15	17	17	NUM
ajbmeb-1055	128	16	-	-	SYM
ajbmeb-1055	128	17	35	35	NUM
ajbmeb-1055	128	18	years	year	NOUN
ajbmeb-1055	128	19	old	old	ADJ
ajbmeb-1055	128	20	,	,	PUNCT
ajbmeb-1055	128	21	and	and	CCONJ
ajbmeb-1055	128	22	have	have	AUX
ajbmeb-1055	128	23	purchased	purchase	VERB
ajbmeb-1055	128	24	brand	brand	NOUN
ajbmeb-1055	128	25	x	x	NOUN
ajbmeb-1055	128	26	products	product	NOUN
ajbmeb-1055	128	27	.	.	PUNCT
ajbmeb-1055	129	1	convenience	convenience	NOUN
ajbmeb-1055	129	2	sampling	sampling	NOUN
ajbmeb-1055	129	3	was	be	AUX
ajbmeb-1055	129	4	used	use	VERB
ajbmeb-1055	129	5	and	and	CCONJ
ajbmeb-1055	129	6	all	all	DET
ajbmeb-1055	129	7	data	datum	NOUN
ajbmeb-1055	129	8	were	be	AUX
ajbmeb-1055	129	9	analyzed	analyze	VERB
ajbmeb-1055	129	10	using	use	VERB
ajbmeb-1055	129	11	the	the	DET
ajbmeb-1055	129	12	partial	partial	ADJ
ajbmeb-1055	129	13	least	least	ADJ
ajbmeb-1055	129	14	squares	square	NOUN
ajbmeb-1055	129	15	structural	structural	ADJ
ajbmeb-1055	129	16	equation	equation	NOUN
ajbmeb-1055	129	17	modelling	modelling	NOUN
ajbmeb-1055	129	18	(	(	PUNCT
ajbmeb-1055	129	19	pls	pls	NOUN
ajbmeb-1055	129	20	-	-	PUNCT
ajbmeb-1055	129	21	sem	sem	NOUN
ajbmeb-1055	129	22	)	)	PUNCT
ajbmeb-1055	129	23	approach	approach	NOUN
ajbmeb-1055	129	24	.	.	PUNCT
ajbmeb-1055	130	1	the	the	DET
ajbmeb-1055	130	2	results	result	NOUN
ajbmeb-1055	130	3	have	have	AUX
ajbmeb-1055	130	4	shown	show	VERB
ajbmeb-1055	130	5	that	that	SCONJ
ajbmeb-1055	130	6	there	there	PRON
ajbmeb-1055	130	7	is	be	VERB
ajbmeb-1055	130	8	a	a	DET
ajbmeb-1055	130	9	positive	positive	ADJ
ajbmeb-1055	130	10	significant	significant	ADJ
ajbmeb-1055	130	11	relationship	relationship	NOUN
ajbmeb-1055	130	12	between	between	ADP
ajbmeb-1055	130	13	brand	brand	NOUN
ajbmeb-1055	130	14	awareness	awareness	NOUN
ajbmeb-1055	130	15	,	,	PUNCT
ajbmeb-1055	130	16	perceived	perceive	VERB
ajbmeb-1055	130	17	quality	quality	NOUN
ajbmeb-1055	130	18	,	,	PUNCT
ajbmeb-1055	130	19	and	and	CCONJ
ajbmeb-1055	130	20	sals	sal	NOUN
ajbmeb-1055	130	21	promotion	promotion	NOUN
ajbmeb-1055	130	22	on	on	ADP
ajbmeb-1055	130	23	consumer	consumer	NOUN
ajbmeb-1055	130	24	purchase	purchase	NOUN
ajbmeb-1055	130	25	intention	intention	NOUN
ajbmeb-1055	130	26	while	while	SCONJ
ajbmeb-1055	130	27	social	social	ADJ
ajbmeb-1055	130	28	media	medium	NOUN
ajbmeb-1055	130	29	marketing	marketing	NOUN
ajbmeb-1055	130	30	and	and	CCONJ
ajbmeb-1055	130	31	hedonic	hedonic	ADJ
ajbmeb-1055	130	32	shopping	shopping	NOUN
ajbmeb-1055	130	33	motivation	motivation	NOUN
ajbmeb-1055	130	34	insignificant	insignificant	ADJ
ajbmeb-1055	130	35	on	on	ADP
ajbmeb-1055	130	36	purchase	purchase	NOUN
ajbmeb-1055	130	37	intention	intention	NOUN
ajbmeb-1055	130	38	.	.	PUNCT
ajbmeb-1055	131	1	methodology	methodology	NOUN
ajbmeb-1055	131	2	the	the	DET
ajbmeb-1055	131	3	main	main	ADJ
ajbmeb-1055	131	4	objective	objective	NOUN
ajbmeb-1055	131	5	of	of	ADP
ajbmeb-1055	131	6	this	this	DET
ajbmeb-1055	131	7	study	study	NOUN
ajbmeb-1055	131	8	was	be	AUX
ajbmeb-1055	131	9	to	to	PART
ajbmeb-1055	131	10	determine	determine	VERB
ajbmeb-1055	131	11	the	the	DET
ajbmeb-1055	131	12	relationship	relationship	NOUN
ajbmeb-1055	131	13	between	between	ADP
ajbmeb-1055	131	14	brand	brand	NOUN
ajbmeb-1055	131	15	awareness	awareness	NOUN
ajbmeb-1055	131	16	and	and	CCONJ
ajbmeb-1055	131	17	customer	customer	NOUN
ajbmeb-1055	131	18	repeat	repeat	NOUN
ajbmeb-1055	131	19	patronage	patronage	NOUN
ajbmeb-1055	131	20	of	of	ADP
ajbmeb-1055	131	21	selected	select	VERB
ajbmeb-1055	131	22	fast	fast	ADJ
ajbmeb-1055	131	23	food	food	NOUN
ajbmeb-1055	131	24	establishments	establishment	NOUN
ajbmeb-1055	131	25	in	in	ADP
ajbmeb-1055	131	26	rivers	river	NOUN
ajbmeb-1055	131	27	state	state	NOUN
ajbmeb-1055	131	28	.	.	PUNCT
ajbmeb-1055	132	1	the	the	DET
ajbmeb-1055	132	2	study	study	NOUN
ajbmeb-1055	132	3	adopted	adopt	VERB
ajbmeb-1055	132	4	the	the	DET
ajbmeb-1055	132	5	correlational	correlational	ADJ
ajbmeb-1055	132	6	research	research	NOUN
ajbmeb-1055	132	7	design	design	NOUN
ajbmeb-1055	132	8	of	of	ADP
ajbmeb-1055	132	9	quasi	quasi	NOUN
ajbmeb-1055	132	10	-	-	ADJ
ajbmeb-1055	132	11	experimental	experimental	ADJ
ajbmeb-1055	132	12	.	.	PUNCT
ajbmeb-1055	133	1	this	this	DET
ajbmeb-1055	133	2	design	design	NOUN
ajbmeb-1055	133	3	was	be	AUX
ajbmeb-1055	133	4	adopted	adopt	VERB
ajbmeb-1055	133	5	because	because	SCONJ
ajbmeb-1055	133	6	it	it	PRON
ajbmeb-1055	133	7	investigates	investigate	VERB
ajbmeb-1055	133	8	the	the	DET
ajbmeb-1055	133	9	relationship	relationship	NOUN
ajbmeb-1055	133	10	between	between	ADP
ajbmeb-1055	133	11	two	two	NUM
ajbmeb-1055	133	12	variables	variable	NOUN
ajbmeb-1055	133	13	without	without	ADP
ajbmeb-1055	133	14	the	the	DET
ajbmeb-1055	133	15	researcher	researcher	NOUN
ajbmeb-1055	133	16	manipulating	manipulate	VERB
ajbmeb-1055	133	17	or	or	CCONJ
ajbmeb-1055	133	18	controlling	control	VERB
ajbmeb-1055	133	19	any	any	PRON
ajbmeb-1055	133	20	of	of	ADP
ajbmeb-1055	133	21	the	the	DET
ajbmeb-1055	133	22	variables	variable	NOUN
ajbmeb-1055	133	23	.	.	PUNCT
ajbmeb-1055	134	1	a	a	DET
ajbmeb-1055	134	2	correlation	correlation	NOUN
ajbmeb-1055	134	3	reflects	reflect	VERB
ajbmeb-1055	134	4	the	the	DET
ajbmeb-1055	134	5	strength	strength	NOUN
ajbmeb-1055	134	6	and	and	CCONJ
ajbmeb-1055	134	7	direction	direction	NOUN
ajbmeb-1055	134	8	of	of	ADP
ajbmeb-1055	134	9	a	a	DET
ajbmeb-1055	134	10	relationship	relationship	NOUN
ajbmeb-1055	134	11	between	between	ADP
ajbmeb-1055	134	12	two	two	NUM
ajbmeb-1055	134	13	variables	variable	NOUN
ajbmeb-1055	134	14	or	or	CCONJ
ajbmeb-1055	134	15	more	more	ADJ
ajbmeb-1055	134	16	which	which	PRON
ajbmeb-1055	134	17	can	can	AUX
ajbmeb-1055	134	18	be	be	AUX
ajbmeb-1055	134	19	positive	positive	ADJ
ajbmeb-1055	134	20	or	or	CCONJ
ajbmeb-1055	134	21	negative	negative	ADJ
ajbmeb-1055	134	22	.	.	PUNCT
ajbmeb-1055	135	1	convenience	convenience	NOUN
ajbmeb-1055	135	2	sampling	sampling	NOUN
ajbmeb-1055	135	3	was	be	AUX
ajbmeb-1055	135	4	chosen	choose	VERB
ajbmeb-1055	135	5	based	base	VERB
ajbmeb-1055	135	6	on	on	ADP
ajbmeb-1055	135	7	the	the	DET
ajbmeb-1055	135	8	easy	easy	ADJ
ajbmeb-1055	135	9	-	-	PUNCT
ajbmeb-1055	135	10	access	access	NOUN
ajbmeb-1055	135	11	issues	issue	NOUN
ajbmeb-1055	135	12	for	for	ADP
ajbmeb-1055	135	13	researchers	researcher	NOUN
ajbmeb-1055	135	14	in	in	ADP
ajbmeb-1055	135	15	gaining	gain	VERB
ajbmeb-1055	135	16	information	information	NOUN
ajbmeb-1055	135	17	from	from	ADP
ajbmeb-1055	135	18	respondents	respondent	NOUN
ajbmeb-1055	135	19	.	.	PUNCT
ajbmeb-1055	136	1	structured	structured	ADJ
ajbmeb-1055	136	2	questionnaire	questionnaire	NOUN
ajbmeb-1055	136	3	was	be	AUX
ajbmeb-1055	136	4	used	use	VERB
ajbmeb-1055	136	5	as	as	ADP
ajbmeb-1055	136	6	an	an	DET
ajbmeb-1055	136	7	instrument	instrument	NOUN
ajbmeb-1055	136	8	where	where	SCONJ
ajbmeb-1055	136	9	120	120	NUM
ajbmeb-1055	136	10	respondents	respondent	NOUN
ajbmeb-1055	136	11	who	who	PRON
ajbmeb-1055	136	12	are	be	AUX
ajbmeb-1055	136	13	patrons	patron	NOUN
ajbmeb-1055	136	14	of	of	ADP
ajbmeb-1055	136	15	these	these	DET
ajbmeb-1055	136	16	selected	select	VERB
ajbmeb-1055	136	17	fast	fast	ADJ
ajbmeb-1055	136	18	food	food	NOUN
ajbmeb-1055	136	19	establishments	establishment	NOUN
ajbmeb-1055	136	20	became	become	VERB
ajbmeb-1055	136	21	the	the	DET
ajbmeb-1055	136	22	unit	unit	NOUN
ajbmeb-1055	136	23	of	of	ADP
ajbmeb-1055	136	24	analysis	analysis	NOUN
ajbmeb-1055	136	25	of	of	ADP
ajbmeb-1055	136	26	this	this	DET
ajbmeb-1055	136	27	study	study	NOUN
ajbmeb-1055	136	28	.	.	PUNCT
ajbmeb-1055	137	1	the	the	DET
ajbmeb-1055	137	2	data	data	NOUN
ajbmeb-1055	137	3	collection	collection	NOUN
ajbmeb-1055	137	4	was	be	AUX
ajbmeb-1055	137	5	analyzed	analyze	VERB
ajbmeb-1055	137	6	by	by	ADP
ajbmeb-1055	137	7	using	use	VERB
ajbmeb-1055	137	8	package	package	NOUN
ajbmeb-1055	137	9	for	for	ADP
ajbmeb-1055	137	10	social	social	ADJ
ajbmeb-1055	137	11	science	science	NOUN
ajbmeb-1055	137	12	(	(	PUNCT
ajbmeb-1055	137	13	spss	spss	PROPN
ajbmeb-1055	137	14	)	)	PUNCT
ajbmeb-1055	137	15	version	version	NOUN
ajbmeb-1055	137	16	20.0	20.0	NUM
ajbmeb-1055	137	17	and	and	CCONJ
ajbmeb-1055	137	18	alpha	alpha	NOUN
ajbmeb-1055	137	19	coefficient	coefficient	NOUN
ajbmeb-1055	137	20	were	be	AUX
ajbmeb-1055	137	21	calculated	calculate	VERB
ajbmeb-1055	137	22	in	in	ADP
ajbmeb-1055	137	23	order	order	NOUN
ajbmeb-1055	137	24	to	to	PART
ajbmeb-1055	137	25	test	test	VERB
ajbmeb-1055	137	26	three	three	NUM
ajbmeb-1055	137	27	main	main	ADJ
ajbmeb-1055	137	28	variables	variable	NOUN
ajbmeb-1055	137	29	of	of	ADP
ajbmeb-1055	137	30	this	this	DET
ajbmeb-1055	137	31	study	study	NOUN
ajbmeb-1055	137	32	.	.	PUNCT
ajbmeb-1055	138	1	all	all	DET
ajbmeb-1055	138	2	statements	statement	NOUN
ajbmeb-1055	138	3	were	be	AUX
ajbmeb-1055	138	4	measured	measure	VERB
ajbmeb-1055	138	5	on	on	ADP
ajbmeb-1055	138	6	a	a	DET
ajbmeb-1055	138	7	4	4	NUM
ajbmeb-1055	138	8	-	-	PUNCT
ajbmeb-1055	138	9	point	point	NOUN
ajbmeb-1055	138	10	likert	likert	ADJ
ajbmeb-1055	138	11	scale	scale	NOUN
ajbmeb-1055	138	12	anchored	anchor	VERB
ajbmeb-1055	138	13	at	at	ADP
ajbmeb-1055	138	14	1(strongly	1(strongly	ADV
ajbmeb-1055	138	15	disagree	disagree	VERB
ajbmeb-1055	138	16	)	)	PUNCT
ajbmeb-1055	138	17	and	and	CCONJ
ajbmeb-1055	138	18	5	5	NUM
ajbmeb-1055	138	19	(	(	PUNCT
ajbmeb-1055	138	20	strongly	strongly	ADV
ajbmeb-1055	138	21	agree	agree	VERB
ajbmeb-1055	138	22	)	)	PUNCT
ajbmeb-1055	138	23	.	.	PUNCT
ajbmeb-1055	139	1	analysis	analysis	NOUN
ajbmeb-1055	139	2	and	and	CCONJ
ajbmeb-1055	139	3	discussion	discussion	NOUN
ajbmeb-1055	139	4	of	of	ADP
ajbmeb-1055	139	5	findings	finding	NOUN
ajbmeb-1055	139	6	ho1	ho1	VERB
ajbmeb-1055	139	7	there	there	PRON
ajbmeb-1055	139	8	is	be	VERB
ajbmeb-1055	139	9	no	no	DET
ajbmeb-1055	139	10	relationship	relationship	NOUN
ajbmeb-1055	139	11	between	between	ADP
ajbmeb-1055	139	12	brand	brand	NOUN
ajbmeb-1055	139	13	recognition	recognition	NOUN
ajbmeb-1055	139	14	and	and	CCONJ
ajbmeb-1055	139	15	customer	customer	NOUN
ajbmeb-1055	139	16	loyalty	loyalty	NOUN
ajbmeb-1055	139	17	correlations	correlation	NOUN
ajbmeb-1055	139	18	brand	brand	NOUN
ajbmeb-1055	139	19	recognition	recognition	NOUN
ajbmeb-1055	139	20	customer	customer	NOUN
ajbmeb-1055	139	21	loyalty	loyalty	NOUN
ajbmeb-1055	139	22	brand	brand	PROPN
ajbmeb-1055	139	23	recognition	recognition	PROPN
ajbmeb-1055	139	24	pearson	pearson	NOUN
ajbmeb-1055	139	25	correlation	correlation	NOUN
ajbmeb-1055	139	26	1	1	NUM
ajbmeb-1055	139	27	.279	.279	NUM
ajbmeb-1055	139	28	*	*	NOUN
ajbmeb-1055	139	29	*	*	NOUN
ajbmeb-1055	139	30	sig	sig	X
ajbmeb-1055	139	31	.	.	PUNCT
ajbmeb-1055	140	1	(	(	PUNCT
ajbmeb-1055	140	2	2	2	NUM
ajbmeb-1055	140	3	-	-	PUNCT
ajbmeb-1055	140	4	tailed	tailed	ADJ
ajbmeb-1055	140	5	)	)	PUNCT
ajbmeb-1055	140	6	.000	.000	NUM
ajbmeb-1055	141	1	n	n	PRON
ajbmeb-1055	141	2	120	120	NUM
ajbmeb-1055	141	3	120	120	NUM
ajbmeb-1055	141	4	destination	destination	NOUN
ajbmeb-1055	141	5	loyalty	loyalty	NOUN
ajbmeb-1055	141	6	pearson	pearson	NOUN
ajbmeb-1055	141	7	correlation	correlation	NOUN
ajbmeb-1055	141	8	.279	.279	NUM
ajbmeb-1055	141	9	*	*	NOUN
ajbmeb-1055	141	10	*	*	PROPN
ajbmeb-1055	141	11	1	1	NUM
ajbmeb-1055	141	12	sig	sig	NOUN
ajbmeb-1055	141	13	.	.	PUNCT
ajbmeb-1055	142	1	(	(	PUNCT
ajbmeb-1055	142	2	2	2	NUM
ajbmeb-1055	142	3	-	-	PUNCT
ajbmeb-1055	142	4	tailed	tailed	ADJ
ajbmeb-1055	142	5	)	)	PUNCT
ajbmeb-1055	142	6	.000	.000	NUM
ajbmeb-1055	143	1	n	n	PRON
ajbmeb-1055	143	2	120	120	NUM
ajbmeb-1055	143	3	120	120	NUM
ajbmeb-1055	143	4	*	*	PUNCT
ajbmeb-1055	143	5	*	*	NOUN
ajbmeb-1055	143	6	.	.	PUNCT
ajbmeb-1055	144	1	correlation	correlation	NOUN
ajbmeb-1055	144	2	is	be	AUX
ajbmeb-1055	144	3	significant	significant	ADJ
ajbmeb-1055	144	4	at	at	ADP
ajbmeb-1055	144	5	the	the	DET
ajbmeb-1055	144	6	0.01	0.01	NUM
ajbmeb-1055	144	7	level	level	NOUN
ajbmeb-1055	144	8	(	(	PUNCT
ajbmeb-1055	144	9	2	2	NUM
ajbmeb-1055	144	10	-	-	PUNCT
ajbmeb-1055	144	11	tailed	tailed	ADJ
ajbmeb-1055	144	12	)	)	PUNCT
ajbmeb-1055	144	13	.	.	PUNCT
ajbmeb-1055	145	1	american	american	PROPN
ajbmeb-1055	145	2	journal	journal	PROPN
ajbmeb-1055	145	3	of	of	ADP
ajbmeb-1055	145	4	business	business	NOUN
ajbmeb-1055	145	5	management	management	NOUN
ajbmeb-1055	145	6	,	,	PUNCT
ajbmeb-1055	145	7	economics	economic	NOUN
ajbmeb-1055	145	8	and	and	CCONJ
ajbmeb-1055	145	9	banking	banking	NOUN
ajbmeb-1055	145	10	volume	volume	NOUN
ajbmeb-1055	145	11	14	14	NUM
ajbmeb-1055	145	12	july	july	PROPN
ajbmeb-1055	145	13	,	,	PUNCT
ajbmeb-1055	145	14	2023	2023	NUM
ajbmeb-1055	145	15	p	p	NOUN
ajbmeb-1055	145	16	a	a	DET
ajbmeb-1055	145	17	g	g	NOUN
ajbmeb-1055	145	18	e	e	NOUN
ajbmeb-1055	145	19	|	|	ADV
ajbmeb-1055	145	20	52	52	NUM
ajbmeb-1055	145	21	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-1055	145	22	from	from	ADP
ajbmeb-1055	145	23	the	the	DET
ajbmeb-1055	145	24	result	result	NOUN
ajbmeb-1055	145	25	above	above	ADV
ajbmeb-1055	145	26	,	,	PUNCT
ajbmeb-1055	145	27	pearson	pearson	PROPN
ajbmeb-1055	145	28	correlation	correlation	NOUN
ajbmeb-1055	145	29	co	co	VERB
ajbmeb-1055	145	30	-	-	ADJ
ajbmeb-1055	145	31	efficient	efficient	ADJ
ajbmeb-1055	145	32	is	be	AUX
ajbmeb-1055	145	33	0.279	0.279	NUM
ajbmeb-1055	145	34	while	while	SCONJ
ajbmeb-1055	145	35	p.	p.	NOUN
ajbmeb-1055	145	36	value	value	NOUN
ajbmeb-1055	145	37	(	(	PUNCT
ajbmeb-1055	145	38	2	2	NUM
ajbmeb-1055	145	39	-	-	PUNCT
ajbmeb-1055	145	40	tailed	tail	VERB
ajbmeb-1055	145	41	)	)	PUNCT
ajbmeb-1055	145	42	is	be	AUX
ajbmeb-1055	145	43	0.000	0.000	NUM
ajbmeb-1055	145	44	.	.	PUNCT
ajbmeb-1055	146	1	since	since	SCONJ
ajbmeb-1055	146	2	p	p	NOUN
ajbmeb-1055	146	3	-	-	PUNCT
ajbmeb-1055	146	4	value	value	NOUN
ajbmeb-1055	146	5	of	of	ADP
ajbmeb-1055	146	6	0.000	0.000	NUM
ajbmeb-1055	146	7	is	be	AUX
ajbmeb-1055	146	8	less	less	ADJ
ajbmeb-1055	146	9	than	than	ADP
ajbmeb-1055	146	10	0.05	0.05	NUM
ajbmeb-1055	146	11	,	,	PUNCT
ajbmeb-1055	146	12	we	we	PRON
ajbmeb-1055	146	13	therefore	therefore	ADV
ajbmeb-1055	146	14	reject	reject	VERB
ajbmeb-1055	146	15	the	the	DET
ajbmeb-1055	146	16	null	null	ADJ
ajbmeb-1055	146	17	hypothesis	hypothesis	NOUN
ajbmeb-1055	146	18	and	and	CCONJ
ajbmeb-1055	146	19	accept	accept	VERB
ajbmeb-1055	146	20	the	the	DET
ajbmeb-1055	146	21	alternative	alternative	ADJ
ajbmeb-1055	146	22	hypothesis	hypothesis	NOUN
ajbmeb-1055	146	23	.	.	PUNCT
ajbmeb-1055	147	1	this	this	PRON
ajbmeb-1055	147	2	implied	imply	VERB
ajbmeb-1055	147	3	that	that	SCONJ
ajbmeb-1055	147	4	there	there	PRON
ajbmeb-1055	147	5	is	be	VERB
ajbmeb-1055	147	6	significant	significant	ADJ
ajbmeb-1055	147	7	relationship	relationship	NOUN
ajbmeb-1055	147	8	between	between	ADP
ajbmeb-1055	147	9	brand	brand	NOUN
ajbmeb-1055	147	10	recognition	recognition	NOUN
ajbmeb-1055	147	11	and	and	CCONJ
ajbmeb-1055	147	12	customer	customer	NOUN
ajbmeb-1055	147	13	loyalty	loyalty	NOUN
ajbmeb-1055	147	14	the	the	DET
ajbmeb-1055	147	15	first	first	ADJ
ajbmeb-1055	147	16	hypothesis	hypothesis	NOUN
ajbmeb-1055	147	17	(	(	PUNCT
ajbmeb-1055	147	18	ho1	ho1	NOUN
ajbmeb-1055	147	19	)	)	PUNCT
ajbmeb-1055	147	20	stated	state	VERB
ajbmeb-1055	147	21	that	that	SCONJ
ajbmeb-1055	147	22	there	there	PRON
ajbmeb-1055	147	23	is	be	VERB
ajbmeb-1055	147	24	no	no	DET
ajbmeb-1055	147	25	significant	significant	ADJ
ajbmeb-1055	147	26	relationship	relationship	NOUN
ajbmeb-1055	147	27	between	between	ADP
ajbmeb-1055	147	28	brand	brand	NOUN
ajbmeb-1055	147	29	recognition	recognition	NOUN
ajbmeb-1055	147	30	and	and	CCONJ
ajbmeb-1055	147	31	customer	customer	NOUN
ajbmeb-1055	147	32	loyalty	loyalty	NOUN
ajbmeb-1055	147	33	.	.	PUNCT
ajbmeb-1055	148	1	this	this	PRON
ajbmeb-1055	148	2	was	be	AUX
ajbmeb-1055	148	3	tested	test	VERB
ajbmeb-1055	148	4	at	at	ADP
ajbmeb-1055	148	5	5	5	NUM
ajbmeb-1055	148	6	%	%	NOUN
ajbmeb-1055	148	7	significance	significance	NOUN
ajbmeb-1055	148	8	level	level	NOUN
ajbmeb-1055	148	9	using	use	VERB
ajbmeb-1055	148	10	pearson	pearson	NOUN
ajbmeb-1055	148	11	correlation	correlation	NOUN
ajbmeb-1055	148	12	.	.	PUNCT
ajbmeb-1055	149	1	the	the	DET
ajbmeb-1055	149	2	result	result	NOUN
ajbmeb-1055	149	3	from	from	ADP
ajbmeb-1055	149	4	the	the	DET
ajbmeb-1055	149	5	analysis	analysis	NOUN
ajbmeb-1055	149	6	showed	show	VERB
ajbmeb-1055	149	7	a	a	DET
ajbmeb-1055	149	8	p	p	NOUN
ajbmeb-1055	149	9	-	-	PUNCT
ajbmeb-1055	149	10	value	value	NOUN
ajbmeb-1055	149	11	of	of	ADP
ajbmeb-1055	149	12	0.000	0.000	NUM
ajbmeb-1055	149	13	while	while	SCONJ
ajbmeb-1055	149	14	the	the	DET
ajbmeb-1055	149	15	alpha	alpha	NOUN
ajbmeb-1055	149	16	value	value	NOUN
ajbmeb-1055	149	17	was	be	AUX
ajbmeb-1055	149	18	0.05	0.05	NUM
ajbmeb-1055	149	19	.	.	PUNCT
ajbmeb-1055	150	1	the	the	DET
ajbmeb-1055	150	2	result	result	NOUN
ajbmeb-1055	150	3	of	of	ADP
ajbmeb-1055	150	4	the	the	DET
ajbmeb-1055	150	5	analysis	analysis	NOUN
ajbmeb-1055	150	6	showed	show	VERB
ajbmeb-1055	150	7	a	a	DET
ajbmeb-1055	150	8	coefficient	coefficient	NOUN
ajbmeb-1055	150	9	value	value	NOUN
ajbmeb-1055	150	10	of	of	ADP
ajbmeb-1055	150	11	0.279	0.279	NUM
ajbmeb-1055	150	12	with	with	ADP
ajbmeb-1055	150	13	r2	r2	PROPN
ajbmeb-1055	150	14	value	value	NOUN
ajbmeb-1055	150	15	which	which	PRON
ajbmeb-1055	150	16	implies	imply	VERB
ajbmeb-1055	150	17	that	that	SCONJ
ajbmeb-1055	150	18	77	77	NUM
ajbmeb-1055	150	19	%	%	NOUN
ajbmeb-1055	150	20	of	of	ADP
ajbmeb-1055	150	21	customer	customer	NOUN
ajbmeb-1055	150	22	loyalty	loyalty	NOUN
ajbmeb-1055	150	23	can	can	AUX
ajbmeb-1055	150	24	be	be	AUX
ajbmeb-1055	150	25	determined	determine	VERB
ajbmeb-1055	150	26	through	through	ADP
ajbmeb-1055	150	27	brand	brand	NOUN
ajbmeb-1055	150	28	recognition	recognition	NOUN
ajbmeb-1055	150	29	while	while	SCONJ
ajbmeb-1055	150	30	23	23	NUM
ajbmeb-1055	150	31	%	%	NOUN
ajbmeb-1055	150	32	can	can	AUX
ajbmeb-1055	150	33	be	be	AUX
ajbmeb-1055	150	34	attributed	attribute	VERB
ajbmeb-1055	150	35	to	to	ADP
ajbmeb-1055	150	36	other	other	ADJ
ajbmeb-1055	150	37	factors	factor	NOUN
ajbmeb-1055	150	38	.	.	PUNCT
ajbmeb-1055	151	1	with	with	ADP
ajbmeb-1055	151	2	this	this	DET
ajbmeb-1055	151	3	information	information	NOUN
ajbmeb-1055	151	4	,	,	PUNCT
ajbmeb-1055	151	5	the	the	DET
ajbmeb-1055	151	6	null	null	ADJ
ajbmeb-1055	151	7	hypothesis	hypothesis	NOUN
ajbmeb-1055	151	8	was	be	AUX
ajbmeb-1055	151	9	rejected	reject	VERB
ajbmeb-1055	151	10	and	and	CCONJ
ajbmeb-1055	151	11	the	the	DET
ajbmeb-1055	151	12	alternate	alternate	NOUN
ajbmeb-1055	151	13	was	be	AUX
ajbmeb-1055	151	14	accepted	accept	VERB
ajbmeb-1055	151	15	which	which	DET
ajbmeb-1055	151	16	state	state	NOUN
ajbmeb-1055	151	17	that	that	SCONJ
ajbmeb-1055	151	18	there	there	PRON
ajbmeb-1055	151	19	is	be	VERB
ajbmeb-1055	151	20	a	a	DET
ajbmeb-1055	151	21	relationship	relationship	NOUN
ajbmeb-1055	151	22	between	between	ADP
ajbmeb-1055	151	23	brand	brand	NOUN
ajbmeb-1055	151	24	recognition	recognition	NOUN
ajbmeb-1055	151	25	and	and	CCONJ
ajbmeb-1055	151	26	customer	customer	NOUN
ajbmeb-1055	151	27	loyalty	loyalty	NOUN
ajbmeb-1055	151	28	.	.	PUNCT
ajbmeb-1055	152	1	this	this	DET
ajbmeb-1055	152	2	findings	finding	NOUN
ajbmeb-1055	152	3	is	be	AUX
ajbmeb-1055	152	4	in	in	ADP
ajbmeb-1055	152	5	line	line	NOUN
ajbmeb-1055	152	6	with	with	ADP
ajbmeb-1055	152	7	the	the	DET
ajbmeb-1055	152	8	findings	finding	NOUN
ajbmeb-1055	152	9	of	of	ADP
ajbmeb-1055	152	10	tandoh	tandoh	NOUN
ajbmeb-1055	152	11	,	,	PUNCT
ajbmeb-1055	152	12	(	(	PUNCT
ajbmeb-1055	152	13	2015	2015	NUM
ajbmeb-1055	152	14	)	)	PUNCT
ajbmeb-1055	152	15	who	who	PRON
ajbmeb-1055	152	16	posited	posit	VERB
ajbmeb-1055	152	17	that	that	SCONJ
ajbmeb-1055	152	18	brand	brand	NOUN
ajbmeb-1055	152	19	awareness	awareness	NOUN
ajbmeb-1055	152	20	is	be	AUX
ajbmeb-1055	152	21	effective	effective	ADJ
ajbmeb-1055	152	22	when	when	SCONJ
ajbmeb-1055	152	23	it	it	PRON
ajbmeb-1055	152	24	can	can	AUX
ajbmeb-1055	152	25	be	be	AUX
ajbmeb-1055	152	26	easily	easily	ADV
ajbmeb-1055	152	27	recognized	recognize	VERB
ajbmeb-1055	152	28	by	by	ADP
ajbmeb-1055	152	29	the	the	DET
ajbmeb-1055	152	30	buying	buying	NOUN
ajbmeb-1055	152	31	public	public	NOUN
ajbmeb-1055	152	32	and	and	CCONJ
ajbmeb-1055	152	33	the	the	DET
ajbmeb-1055	152	34	consistency	consistency	NOUN
ajbmeb-1055	152	35	of	of	ADP
ajbmeb-1055	152	36	the	the	DET
ajbmeb-1055	152	37	patrons	patron	NOUN
ajbmeb-1055	152	38	will	will	AUX
ajbmeb-1055	152	39	ultimately	ultimately	ADV
ajbmeb-1055	152	40	lead	lead	VERB
ajbmeb-1055	152	41	to	to	ADP
ajbmeb-1055	152	42	an	an	DET
ajbmeb-1055	152	43	eventual	eventual	ADJ
ajbmeb-1055	152	44	loyalty	loyalty	NOUN
ajbmeb-1055	152	45	.	.	PUNCT
ajbmeb-1055	153	1	likewise	likewise	ADV
ajbmeb-1055	153	2	,	,	PUNCT
ajbmeb-1055	153	3	this	this	DET
ajbmeb-1055	153	4	study	study	NOUN
ajbmeb-1055	153	5	also	also	ADV
ajbmeb-1055	153	6	supports	support	VERB
ajbmeb-1055	153	7	the	the	DET
ajbmeb-1055	153	8	findings	finding	NOUN
ajbmeb-1055	153	9	of	of	ADP
ajbmeb-1055	153	10	khurram	khurram	PROPN
ajbmeb-1055	153	11	et	et	PROPN
ajbmeb-1055	153	12	al	al	PROPN
ajbmeb-1055	153	13	(	(	PUNCT
ajbmeb-1055	153	14	2018	2018	NUM
ajbmeb-1055	153	15	)	)	PUNCT
ajbmeb-1055	153	16	were	be	AUX
ajbmeb-1055	153	17	it	it	PRON
ajbmeb-1055	153	18	was	be	AUX
ajbmeb-1055	153	19	revealed	reveal	VERB
ajbmeb-1055	153	20	that	that	SCONJ
ajbmeb-1055	153	21	brand	brand	NOUN
ajbmeb-1055	153	22	recognition	recognition	NOUN
ajbmeb-1055	153	23	can	can	AUX
ajbmeb-1055	153	24	lead	lead	VERB
ajbmeb-1055	153	25	to	to	ADP
ajbmeb-1055	153	26	actual	actual	ADJ
ajbmeb-1055	153	27	purchase	purchase	NOUN
ajbmeb-1055	153	28	and	and	CCONJ
ajbmeb-1055	153	29	repeat	repeat	NOUN
ajbmeb-1055	153	30	purchase	purchase	NOUN
ajbmeb-1055	153	31	.	.	PUNCT
ajbmeb-1055	154	1	the	the	DET
ajbmeb-1055	154	2	scholars	scholar	NOUN
ajbmeb-1055	154	3	having	having	AUX
ajbmeb-1055	154	4	observed	observe	VERB
ajbmeb-1055	154	5	the	the	DET
ajbmeb-1055	154	6	behavioral	behavioral	ADJ
ajbmeb-1055	154	7	tendencies	tendency	NOUN
ajbmeb-1055	154	8	of	of	ADP
ajbmeb-1055	154	9	patrons	patron	NOUN
ajbmeb-1055	154	10	asserted	assert	VERB
ajbmeb-1055	154	11	that	that	SCONJ
ajbmeb-1055	154	12	people	people	NOUN
ajbmeb-1055	154	13	only	only	ADV
ajbmeb-1055	154	14	patronize	patronize	VERB
ajbmeb-1055	154	15	products	product	NOUN
ajbmeb-1055	154	16	or	or	CCONJ
ajbmeb-1055	154	17	services	service	NOUN
ajbmeb-1055	154	18	they	they	PRON
ajbmeb-1055	154	19	are	be	AUX
ajbmeb-1055	154	20	familiar	familiar	ADJ
ajbmeb-1055	154	21	with	with	ADP
ajbmeb-1055	154	22	hence	hence	ADV
ajbmeb-1055	154	23	,	,	PUNCT
ajbmeb-1055	154	24	recognition	recognition	NOUN
ajbmeb-1055	154	25	will	will	AUX
ajbmeb-1055	154	26	help	help	VERB
ajbmeb-1055	154	27	tilt	tilt	VERB
ajbmeb-1055	154	28	the	the	DET
ajbmeb-1055	154	29	public	public	NOUN
ajbmeb-1055	154	30	to	to	PART
ajbmeb-1055	154	31	become	become	VERB
ajbmeb-1055	154	32	attached	attached	ADJ
ajbmeb-1055	154	33	and	and	CCONJ
ajbmeb-1055	154	34	loyal	loyal	ADJ
ajbmeb-1055	154	35	to	to	ADP
ajbmeb-1055	154	36	such	such	DET
ajbmeb-1055	154	37	a	a	DET
ajbmeb-1055	154	38	familiar	familiar	ADJ
ajbmeb-1055	154	39	product	product	NOUN
ajbmeb-1055	154	40	or	or	CCONJ
ajbmeb-1055	154	41	service	service	NOUN
ajbmeb-1055	154	42	ho2	ho2	PROPN
ajbmeb-1055	154	43	there	there	PRON
ajbmeb-1055	154	44	is	be	VERB
ajbmeb-1055	154	45	no	no	DET
ajbmeb-1055	154	46	significant	significant	ADJ
ajbmeb-1055	154	47	relationship	relationship	NOUN
ajbmeb-1055	154	48	between	between	ADP
ajbmeb-1055	154	49	brand	brand	NOUN
ajbmeb-1055	154	50	recall	recall	NOUN
ajbmeb-1055	154	51	and	and	CCONJ
ajbmeb-1055	154	52	customer	customer	NOUN
ajbmeb-1055	154	53	loyalty	loyalty	NOUN
ajbmeb-1055	154	54	from	from	ADP
ajbmeb-1055	154	55	the	the	DET
ajbmeb-1055	154	56	result	result	NOUN
ajbmeb-1055	154	57	above	above	ADV
ajbmeb-1055	154	58	,	,	PUNCT
ajbmeb-1055	154	59	pearson	pearson	PROPN
ajbmeb-1055	154	60	correlation	correlation	NOUN
ajbmeb-1055	154	61	co	co	VERB
ajbmeb-1055	154	62	-	-	ADJ
ajbmeb-1055	154	63	efficient	efficient	ADJ
ajbmeb-1055	154	64	is	be	AUX
ajbmeb-1055	154	65	0.293	0.293	NUM
ajbmeb-1055	154	66	while	while	SCONJ
ajbmeb-1055	154	67	p.	p.	NOUN
ajbmeb-1055	154	68	value	value	NOUN
ajbmeb-1055	154	69	(	(	PUNCT
ajbmeb-1055	154	70	2	2	NUM
ajbmeb-1055	154	71	-	-	PUNCT
ajbmeb-1055	154	72	tailed	tail	VERB
ajbmeb-1055	154	73	)	)	PUNCT
ajbmeb-1055	154	74	is	be	AUX
ajbmeb-1055	154	75	0.000	0.000	NUM
ajbmeb-1055	154	76	.	.	PUNCT
ajbmeb-1055	155	1	since	since	SCONJ
ajbmeb-1055	155	2	p	p	NOUN
ajbmeb-1055	155	3	-	-	PUNCT
ajbmeb-1055	155	4	value	value	NOUN
ajbmeb-1055	155	5	of	of	ADP
ajbmeb-1055	155	6	0.000	0.000	NUM
ajbmeb-1055	155	7	is	be	AUX
ajbmeb-1055	155	8	less	less	ADJ
ajbmeb-1055	155	9	than	than	ADP
ajbmeb-1055	155	10	0.05	0.05	NUM
ajbmeb-1055	155	11	,	,	PUNCT
ajbmeb-1055	155	12	we	we	PRON
ajbmeb-1055	155	13	therefore	therefore	ADV
ajbmeb-1055	155	14	reject	reject	VERB
ajbmeb-1055	155	15	the	the	DET
ajbmeb-1055	155	16	null	null	ADJ
ajbmeb-1055	155	17	hypothesis	hypothesis	NOUN
ajbmeb-1055	155	18	and	and	CCONJ
ajbmeb-1055	155	19	accept	accept	VERB
ajbmeb-1055	155	20	the	the	DET
ajbmeb-1055	155	21	alternative	alternative	ADJ
ajbmeb-1055	155	22	hypothesis	hypothesis	NOUN
ajbmeb-1055	155	23	.	.	PUNCT
ajbmeb-1055	156	1	this	this	PRON
ajbmeb-1055	156	2	implied	imply	VERB
ajbmeb-1055	156	3	that	that	SCONJ
ajbmeb-1055	156	4	there	there	PRON
ajbmeb-1055	156	5	is	be	VERB
ajbmeb-1055	156	6	significant	significant	ADJ
ajbmeb-1055	156	7	relationship	relationship	NOUN
ajbmeb-1055	156	8	between	between	ADP
ajbmeb-1055	156	9	brand	brand	NOUN
ajbmeb-1055	156	10	recall	recall	NOUN
ajbmeb-1055	156	11	and	and	CCONJ
ajbmeb-1055	156	12	customer	customer	NOUN
ajbmeb-1055	156	13	loyalty	loyalty	NOUN
ajbmeb-1055	156	14	the	the	DET
ajbmeb-1055	156	15	second	second	ADJ
ajbmeb-1055	156	16	hypothesis	hypothesis	NOUN
ajbmeb-1055	156	17	(	(	PUNCT
ajbmeb-1055	156	18	ho2	ho2	PROPN
ajbmeb-1055	156	19	)	)	PUNCT
ajbmeb-1055	156	20	stated	state	VERB
ajbmeb-1055	156	21	that	that	SCONJ
ajbmeb-1055	156	22	there	there	PRON
ajbmeb-1055	156	23	is	be	VERB
ajbmeb-1055	156	24	no	no	DET
ajbmeb-1055	156	25	significant	significant	ADJ
ajbmeb-1055	156	26	relationship	relationship	NOUN
ajbmeb-1055	156	27	between	between	ADP
ajbmeb-1055	156	28	brand	brand	NOUN
ajbmeb-1055	156	29	recall	recall	NOUN
ajbmeb-1055	156	30	and	and	CCONJ
ajbmeb-1055	156	31	customer	customer	NOUN
ajbmeb-1055	156	32	loyalty	loyalty	NOUN
ajbmeb-1055	156	33	.	.	PUNCT
ajbmeb-1055	157	1	this	this	PRON
ajbmeb-1055	157	2	was	be	AUX
ajbmeb-1055	157	3	tested	test	VERB
ajbmeb-1055	157	4	at	at	ADP
ajbmeb-1055	157	5	5	5	NUM
ajbmeb-1055	157	6	%	%	NOUN
ajbmeb-1055	157	7	significance	significance	NOUN
ajbmeb-1055	157	8	level	level	NOUN
ajbmeb-1055	157	9	using	use	VERB
ajbmeb-1055	157	10	pearson	pearson	NOUN
ajbmeb-1055	157	11	correlation	correlation	NOUN
ajbmeb-1055	157	12	.	.	PUNCT
ajbmeb-1055	158	1	the	the	DET
ajbmeb-1055	158	2	result	result	NOUN
ajbmeb-1055	158	3	from	from	ADP
ajbmeb-1055	158	4	the	the	DET
ajbmeb-1055	158	5	analysis	analysis	NOUN
ajbmeb-1055	158	6	showed	show	VERB
ajbmeb-1055	158	7	a	a	DET
ajbmeb-1055	158	8	p	p	NOUN
ajbmeb-1055	158	9	-	-	PUNCT
ajbmeb-1055	158	10	value	value	NOUN
ajbmeb-1055	158	11	of	of	ADP
ajbmeb-1055	158	12	0.000	0.000	NUM
ajbmeb-1055	158	13	while	while	SCONJ
ajbmeb-1055	158	14	the	the	DET
ajbmeb-1055	158	15	alpha	alpha	NOUN
ajbmeb-1055	158	16	value	value	NOUN
ajbmeb-1055	158	17	was	be	AUX
ajbmeb-1055	158	18	0.05	0.05	NUM
ajbmeb-1055	158	19	.	.	PUNCT
ajbmeb-1055	159	1	the	the	DET
ajbmeb-1055	159	2	result	result	NOUN
ajbmeb-1055	159	3	of	of	ADP
ajbmeb-1055	159	4	the	the	DET
ajbmeb-1055	159	5	analysis	analysis	NOUN
ajbmeb-1055	159	6	showed	show	VERB
ajbmeb-1055	159	7	a	a	DET
ajbmeb-1055	159	8	coefficient	coefficient	NOUN
ajbmeb-1055	159	9	value	value	NOUN
ajbmeb-1055	159	10	of	of	ADP
ajbmeb-1055	159	11	0.293	0.293	NUM
ajbmeb-1055	159	12	with	with	ADP
ajbmeb-1055	159	13	r2	r2	PROPN
ajbmeb-1055	159	14	value	value	NOUN
ajbmeb-1055	159	15	of	of	ADP
ajbmeb-1055	159	16	85	85	NUM
ajbmeb-1055	159	17	%	%	NOUN
ajbmeb-1055	159	18	which	which	PRON
ajbmeb-1055	159	19	implies	imply	VERB
ajbmeb-1055	159	20	that	that	SCONJ
ajbmeb-1055	159	21	customer	customer	NOUN
ajbmeb-1055	159	22	loyalty	loyalty	NOUN
ajbmeb-1055	159	23	can	can	AUX
ajbmeb-1055	159	24	be	be	AUX
ajbmeb-1055	159	25	determined	determine	VERB
ajbmeb-1055	159	26	through	through	ADP
ajbmeb-1055	159	27	brand	brand	NOUN
ajbmeb-1055	159	28	recall	recall	NOUN
ajbmeb-1055	159	29	while	while	SCONJ
ajbmeb-1055	159	30	15	15	NUM
ajbmeb-1055	159	31	%	%	NOUN
ajbmeb-1055	159	32	can	can	AUX
ajbmeb-1055	159	33	be	be	AUX
ajbmeb-1055	159	34	attributed	attribute	VERB
ajbmeb-1055	159	35	to	to	ADP
ajbmeb-1055	159	36	other	other	ADJ
ajbmeb-1055	159	37	factors	factor	NOUN
ajbmeb-1055	159	38	.	.	PUNCT
ajbmeb-1055	160	1	with	with	ADP
ajbmeb-1055	160	2	this	this	DET
ajbmeb-1055	160	3	information	information	NOUN
ajbmeb-1055	160	4	,	,	PUNCT
ajbmeb-1055	160	5	the	the	DET
ajbmeb-1055	160	6	null	null	ADJ
ajbmeb-1055	160	7	hypothesis	hypothesis	NOUN
ajbmeb-1055	160	8	was	be	AUX
ajbmeb-1055	160	9	rejected	reject	VERB
ajbmeb-1055	160	10	and	and	CCONJ
ajbmeb-1055	160	11	the	the	DET
ajbmeb-1055	160	12	alternate	alternate	NOUN
ajbmeb-1055	160	13	was	be	AUX
ajbmeb-1055	160	14	accepted	accept	VERB
ajbmeb-1055	160	15	which	which	DET
ajbmeb-1055	160	16	state	state	NOUN
ajbmeb-1055	160	17	that	that	SCONJ
ajbmeb-1055	160	18	there	there	PRON
ajbmeb-1055	160	19	is	be	VERB
ajbmeb-1055	160	20	a	a	DET
ajbmeb-1055	160	21	relationship	relationship	NOUN
ajbmeb-1055	160	22	between	between	ADP
ajbmeb-1055	160	23	brand	brand	NOUN
ajbmeb-1055	160	24	recall	recall	NOUN
ajbmeb-1055	160	25	and	and	CCONJ
ajbmeb-1055	160	26	customer	customer	NOUN
ajbmeb-1055	160	27	loyalty	loyalty	NOUN
ajbmeb-1055	160	28	.	.	PUNCT
ajbmeb-1055	161	1	this	this	DET
ajbmeb-1055	161	2	findings	finding	NOUN
ajbmeb-1055	161	3	is	be	AUX
ajbmeb-1055	161	4	in	in	ADP
ajbmeb-1055	161	5	line	line	NOUN
ajbmeb-1055	161	6	with	with	ADP
ajbmeb-1055	161	7	the	the	DET
ajbmeb-1055	161	8	findings	finding	NOUN
ajbmeb-1055	161	9	of	of	ADP
ajbmeb-1055	161	10	alimen	aliman	NOUN
ajbmeb-1055	161	11	and	and	CCONJ
ajbmeb-1055	161	12	cerit	cerit	PROPN
ajbmeb-1055	161	13	(	(	PUNCT
ajbmeb-1055	161	14	2009	2009	NUM
ajbmeb-1055	161	15	)	)	PUNCT
ajbmeb-1055	161	16	who	who	PRON
ajbmeb-1055	161	17	asserted	assert	VERB
ajbmeb-1055	161	18	that	that	DET
ajbmeb-1055	161	19	brand	brand	NOUN
ajbmeb-1055	161	20	knowledge	knowledge	NOUN
ajbmeb-1055	161	21	and	and	CCONJ
ajbmeb-1055	161	22	ability	ability	NOUN
ajbmeb-1055	161	23	to	to	PART
ajbmeb-1055	161	24	recall	recall	VERB
ajbmeb-1055	161	25	the	the	DET
ajbmeb-1055	161	26	brand	brand	NOUN
ajbmeb-1055	161	27	under	under	ADP
ajbmeb-1055	161	28	any	any	DET
ajbmeb-1055	161	29	circumstance	circumstance	NOUN
ajbmeb-1055	161	30	can	can	AUX
ajbmeb-1055	161	31	lead	lead	VERB
ajbmeb-1055	161	32	to	to	ADP
ajbmeb-1055	161	33	loyalty	loyalty	NOUN
ajbmeb-1055	161	34	.	.	PUNCT
ajbmeb-1055	162	1	they	they	PRON
ajbmeb-1055	162	2	went	go	VERB
ajbmeb-1055	162	3	further	far	ADV
ajbmeb-1055	162	4	to	to	PART
ajbmeb-1055	162	5	posit	posit	VERB
ajbmeb-1055	162	6	that	that	SCONJ
ajbmeb-1055	162	7	its	its	PRON
ajbmeb-1055	162	8	only	only	ADJ
ajbmeb-1055	162	9	brands	brand	NOUN
ajbmeb-1055	162	10	that	that	PRON
ajbmeb-1055	162	11	created	create	VERB
ajbmeb-1055	162	12	the	the	DET
ajbmeb-1055	162	13	need	need	NOUN
ajbmeb-1055	162	14	awareness	awareness	NOUN
ajbmeb-1055	162	15	that	that	PRON
ajbmeb-1055	162	16	has	have	VERB
ajbmeb-1055	162	17	the	the	DET
ajbmeb-1055	162	18	correlations	correlation	NOUN
ajbmeb-1055	162	19	brand	brand	NOUN
ajbmeb-1055	162	20	recall	recall	PROPN
ajbmeb-1055	162	21	customer	customer	NOUN
ajbmeb-1055	162	22	loyalty	loyalty	NOUN
ajbmeb-1055	162	23	brand	brand	PROPN
ajbmeb-1055	162	24	recall	recall	PROPN
ajbmeb-1055	162	25	pearson	pearson	PROPN
ajbmeb-1055	162	26	correlation	correlation	NOUN
ajbmeb-1055	162	27	1	1	NUM
ajbmeb-1055	162	28	.293	.293	NUM
ajbmeb-1055	162	29	*	*	PROPN
ajbmeb-1055	162	30	*	*	PROPN
ajbmeb-1055	162	31	sig	sig	X
ajbmeb-1055	162	32	.	.	PUNCT
ajbmeb-1055	163	1	(	(	PUNCT
ajbmeb-1055	163	2	2	2	NUM
ajbmeb-1055	163	3	-	-	PUNCT
ajbmeb-1055	163	4	tailed	tailed	ADJ
ajbmeb-1055	163	5	)	)	PUNCT
ajbmeb-1055	163	6	.000	.000	NUM
ajbmeb-1055	164	1	n	n	PRON
ajbmeb-1055	164	2	120	120	NUM
ajbmeb-1055	164	3	120	120	NUM
ajbmeb-1055	164	4	customer	customer	NOUN
ajbmeb-1055	164	5	loyalty	loyalty	NOUN
ajbmeb-1055	164	6	pearson	pearson	NOUN
ajbmeb-1055	164	7	correlation	correlation	PROPN
ajbmeb-1055	164	8	.293	.293	NUM
ajbmeb-1055	164	9	*	*	PROPN
ajbmeb-1055	164	10	*	*	PROPN
ajbmeb-1055	164	11	1	1	NUM
ajbmeb-1055	164	12	sig	sig	NOUN
ajbmeb-1055	164	13	.	.	PUNCT
ajbmeb-1055	165	1	(	(	PUNCT
ajbmeb-1055	165	2	2	2	NUM
ajbmeb-1055	165	3	-	-	PUNCT
ajbmeb-1055	165	4	tailed	tailed	ADJ
ajbmeb-1055	165	5	)	)	PUNCT
ajbmeb-1055	165	6	.000	.000	NUM
ajbmeb-1055	166	1	n	n	PRON
ajbmeb-1055	166	2	120	120	NUM
ajbmeb-1055	166	3	120	120	NUM
ajbmeb-1055	166	4	*	*	PUNCT
ajbmeb-1055	166	5	*	*	NOUN
ajbmeb-1055	166	6	.	.	PUNCT
ajbmeb-1055	167	1	correlation	correlation	NOUN
ajbmeb-1055	167	2	is	be	AUX
ajbmeb-1055	167	3	significant	significant	ADJ
ajbmeb-1055	167	4	at	at	ADP
ajbmeb-1055	167	5	the	the	DET
ajbmeb-1055	167	6	0.01	0.01	NUM
ajbmeb-1055	167	7	level	level	NOUN
ajbmeb-1055	167	8	(	(	PUNCT
ajbmeb-1055	167	9	2	2	NUM
ajbmeb-1055	167	10	-	-	PUNCT
ajbmeb-1055	167	11	tailed	tailed	ADJ
ajbmeb-1055	167	12	)	)	PUNCT
ajbmeb-1055	167	13	.	.	PUNCT
ajbmeb-1055	168	1	american	american	PROPN
ajbmeb-1055	168	2	journal	journal	PROPN
ajbmeb-1055	168	3	of	of	ADP
ajbmeb-1055	168	4	business	business	NOUN
ajbmeb-1055	168	5	management	management	NOUN
ajbmeb-1055	168	6	,	,	PUNCT
ajbmeb-1055	168	7	economics	economic	NOUN
ajbmeb-1055	168	8	and	and	CCONJ
ajbmeb-1055	168	9	banking	banking	NOUN
ajbmeb-1055	168	10	volume	volume	NOUN
ajbmeb-1055	168	11	14	14	NUM
ajbmeb-1055	168	12	july	july	PROPN
ajbmeb-1055	168	13	,	,	PUNCT
ajbmeb-1055	168	14	2023	2023	NUM
ajbmeb-1055	168	15	p	p	NOUN
ajbmeb-1055	168	16	a	a	DET
ajbmeb-1055	168	17	g	g	NOUN
ajbmeb-1055	168	18	e	e	NOUN
ajbmeb-1055	168	19	|	|	ADV
ajbmeb-1055	168	20	53	53	NUM
ajbmeb-1055	168	21	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-1055	168	22	capacity	capacity	NOUN
ajbmeb-1055	168	23	to	to	PART
ajbmeb-1055	168	24	not	not	PART
ajbmeb-1055	168	25	just	just	ADV
ajbmeb-1055	168	26	be	be	AUX
ajbmeb-1055	168	27	recognized	recognize	VERB
ajbmeb-1055	168	28	but	but	CCONJ
ajbmeb-1055	168	29	occupy	occupy	VERB
ajbmeb-1055	168	30	the	the	DET
ajbmeb-1055	168	31	patrons	patron	NOUN
ajbmeb-1055	168	32	consciousness	consciousness	NOUN
ajbmeb-1055	168	33	in	in	SCONJ
ajbmeb-1055	168	34	that	that	SCONJ
ajbmeb-1055	168	35	it	it	PRON
ajbmeb-1055	168	36	becomes	become	VERB
ajbmeb-1055	168	37	easy	easy	ADJ
ajbmeb-1055	168	38	for	for	SCONJ
ajbmeb-1055	168	39	them	they	PRON
ajbmeb-1055	168	40	to	to	PART
ajbmeb-1055	168	41	recall	recall	VERB
ajbmeb-1055	168	42	the	the	DET
ajbmeb-1055	168	43	brand	brand	NOUN
ajbmeb-1055	168	44	and	and	CCONJ
ajbmeb-1055	168	45	still	still	ADV
ajbmeb-1055	168	46	go	go	VERB
ajbmeb-1055	168	47	for	for	ADP
ajbmeb-1055	168	48	it	it	PRON
ajbmeb-1055	168	49	.	.	PUNCT
ajbmeb-1055	169	1	furthermore	furthermore	ADV
ajbmeb-1055	169	2	,	,	PUNCT
ajbmeb-1055	169	3	this	this	DET
ajbmeb-1055	169	4	study	study	NOUN
ajbmeb-1055	169	5	upheld	uphold	VERB
ajbmeb-1055	169	6	the	the	DET
ajbmeb-1055	169	7	findings	finding	NOUN
ajbmeb-1055	169	8	of	of	ADP
ajbmeb-1055	169	9	malik	malik	PROPN
ajbmeb-1055	169	10	et	et	PROPN
ajbmeb-1055	169	11	al	al	PROPN
ajbmeb-1055	169	12	(	(	PUNCT
ajbmeb-1055	169	13	2013	2013	NUM
ajbmeb-1055	169	14	)	)	PUNCT
ajbmeb-1055	169	15	which	which	PRON
ajbmeb-1055	169	16	holds	hold	VERB
ajbmeb-1055	169	17	that	that	SCONJ
ajbmeb-1055	169	18	brand	brand	NOUN
ajbmeb-1055	169	19	awareness	awareness	NOUN
ajbmeb-1055	169	20	has	have	VERB
ajbmeb-1055	169	21	the	the	DET
ajbmeb-1055	169	22	capacity	capacity	NOUN
ajbmeb-1055	169	23	to	to	PART
ajbmeb-1055	169	24	instigate	instigate	VERB
ajbmeb-1055	169	25	repurchase	repurchase	VERB
ajbmeb-1055	169	26	intention	intention	NOUN
ajbmeb-1055	169	27	and	and	CCONJ
ajbmeb-1055	169	28	customer	customer	NOUN
ajbmeb-1055	169	29	retention	retention	NOUN
ajbmeb-1055	169	30	.	.	PUNCT
ajbmeb-1055	170	1	practical	practical	ADJ
ajbmeb-1055	170	2	implication	implication	NOUN
ajbmeb-1055	170	3	in	in	ADP
ajbmeb-1055	170	4	today	today	NOUN
ajbmeb-1055	170	5	's	's	PART
ajbmeb-1055	170	6	business	business	NOUN
ajbmeb-1055	170	7	world	world	NOUN
ajbmeb-1055	170	8	,	,	PUNCT
ajbmeb-1055	170	9	especially	especially	ADV
ajbmeb-1055	170	10	business	business	NOUN
ajbmeb-1055	170	11	that	that	PRON
ajbmeb-1055	170	12	operates	operate	VERB
ajbmeb-1055	170	13	within	within	ADP
ajbmeb-1055	170	14	the	the	DET
ajbmeb-1055	170	15	service	service	NOUN
ajbmeb-1055	170	16	sector	sector	NOUN
ajbmeb-1055	170	17	such	such	ADJ
ajbmeb-1055	170	18	as	as	ADP
ajbmeb-1055	170	19	food	food	NOUN
ajbmeb-1055	170	20	and	and	CCONJ
ajbmeb-1055	170	21	beverage	beverage	NOUN
ajbmeb-1055	170	22	operators	operator	NOUN
ajbmeb-1055	170	23	who	who	PRON
ajbmeb-1055	170	24	offer	offer	VERB
ajbmeb-1055	170	25	identical	identical	ADJ
ajbmeb-1055	170	26	services	service	NOUN
ajbmeb-1055	170	27	as	as	ADV
ajbmeb-1055	170	28	well	well	ADV
ajbmeb-1055	170	29	as	as	ADP
ajbmeb-1055	170	30	compete	compete	VERB
ajbmeb-1055	170	31	on	on	ADP
ajbmeb-1055	170	32	the	the	DET
ajbmeb-1055	170	33	same	same	ADJ
ajbmeb-1055	170	34	front	front	NOUN
ajbmeb-1055	170	35	and	and	CCONJ
ajbmeb-1055	170	36	have	have	VERB
ajbmeb-1055	170	37	same	same	ADJ
ajbmeb-1055	170	38	target	target	NOUN
ajbmeb-1055	170	39	customer	customer	NOUN
ajbmeb-1055	170	40	prospectus	prospectus	NOUN
ajbmeb-1055	170	41	,	,	PUNCT
ajbmeb-1055	170	42	brand	brand	NOUN
ajbmeb-1055	170	43	awareness	awareness	NOUN
ajbmeb-1055	170	44	is	be	AUX
ajbmeb-1055	170	45	a	a	DET
ajbmeb-1055	170	46	much	much	ADV
ajbmeb-1055	170	47	needed	need	VERB
ajbmeb-1055	170	48	marketing	marketing	NOUN
ajbmeb-1055	170	49	practice	practice	NOUN
ajbmeb-1055	170	50	that	that	PRON
ajbmeb-1055	170	51	should	should	AUX
ajbmeb-1055	170	52	be	be	AUX
ajbmeb-1055	170	53	innovatively	innovatively	ADV
ajbmeb-1055	170	54	,	,	PUNCT
ajbmeb-1055	170	55	informatively	informatively	ADV
ajbmeb-1055	170	56	and	and	CCONJ
ajbmeb-1055	170	57	attractively	attractively	ADV
ajbmeb-1055	170	58	designed	design	VERB
ajbmeb-1055	170	59	to	to	PART
ajbmeb-1055	170	60	gain	gain	VERB
ajbmeb-1055	170	61	the	the	DET
ajbmeb-1055	170	62	attention	attention	NOUN
ajbmeb-1055	170	63	of	of	ADP
ajbmeb-1055	170	64	potential	potential	ADJ
ajbmeb-1055	170	65	and	and	CCONJ
ajbmeb-1055	170	66	existing	exist	VERB
ajbmeb-1055	170	67	brand	brand	NOUN
ajbmeb-1055	170	68	patrons	patron	NOUN
ajbmeb-1055	170	69	.	.	PUNCT
ajbmeb-1055	171	1	managers	manager	NOUN
ajbmeb-1055	171	2	of	of	ADP
ajbmeb-1055	171	3	these	these	DET
ajbmeb-1055	171	4	fast	fast	ADJ
ajbmeb-1055	171	5	food	food	NOUN
ajbmeb-1055	171	6	establishments	establishment	NOUN
ajbmeb-1055	171	7	should	should	AUX
ajbmeb-1055	171	8	upgrade	upgrade	VERB
ajbmeb-1055	171	9	their	their	PRON
ajbmeb-1055	171	10	brand	brand	NOUN
ajbmeb-1055	171	11	awareness	awareness	NOUN
ajbmeb-1055	171	12	programs	program	NOUN
ajbmeb-1055	171	13	and	and	CCONJ
ajbmeb-1055	171	14	aggressively	aggressively	ADV
ajbmeb-1055	171	15	implement	implement	VERB
ajbmeb-1055	171	16	a	a	DET
ajbmeb-1055	171	17	well	well	ADV
ajbmeb-1055	171	18	customer	customer	NOUN
ajbmeb-1055	171	19	oriented	orient	VERB
ajbmeb-1055	171	20	and	and	CCONJ
ajbmeb-1055	171	21	focused	focused	ADJ
ajbmeb-1055	171	22	awareness	awareness	NOUN
ajbmeb-1055	171	23	strategies	strategy	NOUN
ajbmeb-1055	171	24	to	to	PART
ajbmeb-1055	171	25	improve	improve	VERB
ajbmeb-1055	171	26	patronage	patronage	NOUN
ajbmeb-1055	171	27	,	,	PUNCT
ajbmeb-1055	171	28	solicit	solicit	ADJ
ajbmeb-1055	171	29	repeat	repeat	NOUN
ajbmeb-1055	171	30	visit	visit	NOUN
ajbmeb-1055	171	31	,	,	PUNCT
ajbmeb-1055	171	32	improve	improve	VERB
ajbmeb-1055	171	33	customer	customer	NOUN
ajbmeb-1055	171	34	retention	retention	NOUN
ajbmeb-1055	171	35	and	and	CCONJ
ajbmeb-1055	171	36	good	good	ADJ
ajbmeb-1055	171	37	share	share	NOUN
ajbmeb-1055	171	38	of	of	ADP
ajbmeb-1055	171	39	the	the	DET
ajbmeb-1055	171	40	market	market	NOUN
ajbmeb-1055	171	41	.	.	PUNCT
ajbmeb-1055	172	1	this	this	DET
ajbmeb-1055	172	2	study	study	NOUN
ajbmeb-1055	172	3	helps	help	VERB
ajbmeb-1055	172	4	fast	fast	ADJ
ajbmeb-1055	172	5	food	food	NOUN
ajbmeb-1055	172	6	establishments	establishment	NOUN
ajbmeb-1055	172	7	operating	operate	VERB
ajbmeb-1055	172	8	in	in	ADP
ajbmeb-1055	172	9	rivers	river	NOUN
ajbmeb-1055	172	10	state	state	NOUN
ajbmeb-1055	172	11	to	to	PART
ajbmeb-1055	172	12	focus	focus	VERB
ajbmeb-1055	172	13	on	on	ADP
ajbmeb-1055	172	14	the	the	DET
ajbmeb-1055	172	15	use	use	NOUN
ajbmeb-1055	172	16	of	of	ADP
ajbmeb-1055	172	17	brand	brand	NOUN
ajbmeb-1055	172	18	awareness	awareness	NOUN
ajbmeb-1055	172	19	as	as	ADP
ajbmeb-1055	172	20	a	a	DET
ajbmeb-1055	172	21	marketing	marketing	NOUN
ajbmeb-1055	172	22	tool	tool	NOUN
ajbmeb-1055	172	23	to	to	PART
ajbmeb-1055	172	24	increase	increase	VERB
ajbmeb-1055	172	25	brand	brand	NOUN
ajbmeb-1055	172	26	recognition	recognition	NOUN
ajbmeb-1055	172	27	and	and	CCONJ
ajbmeb-1055	172	28	recall	recall	NOUN
ajbmeb-1055	172	29	which	which	PRON
ajbmeb-1055	172	30	will	will	AUX
ajbmeb-1055	172	31	help	help	VERB
ajbmeb-1055	172	32	encourage	encourage	VERB
ajbmeb-1055	172	33	patron	patron	NOUN
ajbmeb-1055	172	34	’s	’s	PART
ajbmeb-1055	172	35	repeat	repeat	NOUN
ajbmeb-1055	172	36	patronage	patronage	NOUN
ajbmeb-1055	172	37	and	and	CCONJ
ajbmeb-1055	172	38	customer	customer	NOUN
ajbmeb-1055	172	39	loyalty	loyalty	NOUN
ajbmeb-1055	172	40	.	.	PUNCT
ajbmeb-1055	173	1	conclusion	conclusion	NOUN
ajbmeb-1055	173	2	given	give	VERB
ajbmeb-1055	173	3	the	the	DET
ajbmeb-1055	173	4	competitive	competitive	ADJ
ajbmeb-1055	173	5	nature	nature	NOUN
ajbmeb-1055	173	6	within	within	ADP
ajbmeb-1055	173	7	the	the	DET
ajbmeb-1055	173	8	fast	fast	ADJ
ajbmeb-1055	173	9	food	food	NOUN
ajbmeb-1055	173	10	business	business	NOUN
ajbmeb-1055	173	11	sphere	sphere	NOUN
ajbmeb-1055	173	12	,	,	PUNCT
ajbmeb-1055	173	13	the	the	DET
ajbmeb-1055	173	14	focus	focus	NOUN
ajbmeb-1055	173	15	of	of	ADP
ajbmeb-1055	173	16	many	many	ADJ
ajbmeb-1055	173	17	fast	fast	ADJ
ajbmeb-1055	173	18	food	food	NOUN
ajbmeb-1055	173	19	establishment	establishment	NOUN
ajbmeb-1055	173	20	is	be	AUX
ajbmeb-1055	173	21	now	now	ADV
ajbmeb-1055	173	22	way	way	NOUN
ajbmeb-1055	173	23	beyond	beyond	ADP
ajbmeb-1055	173	24	attaining	attain	VERB
ajbmeb-1055	173	25	customer	customer	NOUN
ajbmeb-1055	173	26	satisfaction	satisfaction	NOUN
ajbmeb-1055	173	27	but	but	CCONJ
ajbmeb-1055	173	28	now	now	ADV
ajbmeb-1055	173	29	of	of	ADP
ajbmeb-1055	173	30	creating	create	VERB
ajbmeb-1055	173	31	a	a	DET
ajbmeb-1055	173	32	long	long	ADJ
ajbmeb-1055	173	33	term	term	NOUN
ajbmeb-1055	173	34	association	association	NOUN
ajbmeb-1055	173	35	between	between	ADP
ajbmeb-1055	173	36	the	the	DET
ajbmeb-1055	173	37	patrons	patron	NOUN
ajbmeb-1055	173	38	and	and	CCONJ
ajbmeb-1055	173	39	the	the	DET
ajbmeb-1055	173	40	fast	fast	ADJ
ajbmeb-1055	173	41	food	food	NOUN
ajbmeb-1055	173	42	organizations	organization	NOUN
ajbmeb-1055	173	43	.	.	PUNCT
ajbmeb-1055	174	1	to	to	PART
ajbmeb-1055	174	2	edge	edge	VERB
ajbmeb-1055	174	3	every	every	DET
ajbmeb-1055	174	4	other	other	ADJ
ajbmeb-1055	174	5	competitor	competitor	NOUN
ajbmeb-1055	174	6	,	,	PUNCT
ajbmeb-1055	174	7	fast	fast	ADJ
ajbmeb-1055	174	8	food	food	NOUN
ajbmeb-1055	174	9	operators	operator	NOUN
ajbmeb-1055	174	10	must	must	AUX
ajbmeb-1055	174	11	make	make	VERB
ajbmeb-1055	174	12	sure	sure	ADJ
ajbmeb-1055	174	13	that	that	SCONJ
ajbmeb-1055	174	14	they	they	PRON
ajbmeb-1055	174	15	release	release	VERB
ajbmeb-1055	174	16	enough	enough	ADJ
ajbmeb-1055	174	17	of	of	ADP
ajbmeb-1055	174	18	their	their	PRON
ajbmeb-1055	174	19	product	product	NOUN
ajbmeb-1055	174	20	and	and	CCONJ
ajbmeb-1055	174	21	service	service	NOUN
ajbmeb-1055	174	22	information	information	NOUN
ajbmeb-1055	174	23	to	to	ADP
ajbmeb-1055	174	24	their	their	PRON
ajbmeb-1055	174	25	target	target	NOUN
ajbmeb-1055	174	26	market	market	NOUN
ajbmeb-1055	174	27	and	and	CCONJ
ajbmeb-1055	174	28	must	must	AUX
ajbmeb-1055	174	29	be	be	AUX
ajbmeb-1055	174	30	convincing	convincing	ADJ
ajbmeb-1055	174	31	enough	enough	ADV
ajbmeb-1055	174	32	in	in	ADP
ajbmeb-1055	174	33	their	their	PRON
ajbmeb-1055	174	34	brand	brand	NOUN
ajbmeb-1055	174	35	awareness	awareness	NOUN
ajbmeb-1055	174	36	creation	creation	NOUN
ajbmeb-1055	174	37	to	to	PART
ajbmeb-1055	174	38	make	make	VERB
ajbmeb-1055	174	39	sure	sure	ADJ
ajbmeb-1055	174	40	that	that	SCONJ
ajbmeb-1055	174	41	it	it	PRON
ajbmeb-1055	174	42	captures	capture	VERB
ajbmeb-1055	174	43	their	their	PRON
ajbmeb-1055	174	44	brand	brand	NOUN
ajbmeb-1055	174	45	recognition	recognition	NOUN
ajbmeb-1055	174	46	and	and	CCONJ
ajbmeb-1055	174	47	brand	brand	NOUN
ajbmeb-1055	174	48	recall	recall	NOUN
ajbmeb-1055	174	49	possibilities	possibility	NOUN
ajbmeb-1055	174	50	.	.	PUNCT
ajbmeb-1055	175	1	the	the	DET
ajbmeb-1055	175	2	value	value	NOUN
ajbmeb-1055	175	3	of	of	ADP
ajbmeb-1055	175	4	awareness	awareness	NOUN
ajbmeb-1055	175	5	in	in	ADP
ajbmeb-1055	175	6	branding	branding	NOUN
ajbmeb-1055	175	7	efforts	effort	NOUN
ajbmeb-1055	175	8	can	can	AUX
ajbmeb-1055	175	9	not	not	PART
ajbmeb-1055	175	10	be	be	AUX
ajbmeb-1055	175	11	taken	take	VERB
ajbmeb-1055	175	12	lightly	lightly	ADV
ajbmeb-1055	175	13	in	in	ADP
ajbmeb-1055	175	14	the	the	DET
ajbmeb-1055	175	15	context	context	NOUN
ajbmeb-1055	175	16	of	of	ADP
ajbmeb-1055	175	17	fast	fast	ADJ
ajbmeb-1055	175	18	food	food	NOUN
ajbmeb-1055	175	19	establishments	establishment	NOUN
ajbmeb-1055	175	20	.	.	PUNCT
ajbmeb-1055	176	1	the	the	DET
ajbmeb-1055	176	2	chief	chief	ADJ
ajbmeb-1055	176	3	goal	goal	NOUN
ajbmeb-1055	176	4	of	of	ADP
ajbmeb-1055	176	5	creating	create	VERB
ajbmeb-1055	176	6	brand	brand	NOUN
ajbmeb-1055	176	7	awareness	awareness	NOUN
ajbmeb-1055	176	8	is	be	AUX
ajbmeb-1055	176	9	to	to	PART
ajbmeb-1055	176	10	make	make	VERB
ajbmeb-1055	176	11	the	the	DET
ajbmeb-1055	176	12	brand	brand	NOUN
ajbmeb-1055	176	13	visible	visible	ADJ
ajbmeb-1055	176	14	,	,	PUNCT
ajbmeb-1055	176	15	recognizable	recognizable	ADJ
ajbmeb-1055	176	16	and	and	CCONJ
ajbmeb-1055	176	17	recall	recall	NOUN
ajbmeb-1055	176	18	-	-	PUNCT
ajbmeb-1055	176	19	able	able	ADJ
ajbmeb-1055	176	20	to	to	ADP
ajbmeb-1055	176	21	the	the	DET
ajbmeb-1055	176	22	customers	customer	NOUN
ajbmeb-1055	176	23	and	and	CCONJ
ajbmeb-1055	176	24	to	to	PART
ajbmeb-1055	176	25	put	put	VERB
ajbmeb-1055	176	26	the	the	DET
ajbmeb-1055	176	27	brand	brand	NOUN
ajbmeb-1055	176	28	in	in	ADP
ajbmeb-1055	176	29	a	a	DET
ajbmeb-1055	176	30	position	position	NOUN
ajbmeb-1055	176	31	were	be	AUX
ajbmeb-1055	176	32	customer	customer	NOUN
ajbmeb-1055	176	33	decision	decision	NOUN
ajbmeb-1055	176	34	will	will	AUX
ajbmeb-1055	176	35	favour	favour	VERB
ajbmeb-1055	176	36	them	they	PRON
ajbmeb-1055	176	37	by	by	ADP
ajbmeb-1055	176	38	having	have	VERB
ajbmeb-1055	176	39	a	a	DET
ajbmeb-1055	176	40	fortified	fortified	ADJ
ajbmeb-1055	176	41	recall	recall	NOUN
ajbmeb-1055	176	42	ultimately	ultimately	ADV
ajbmeb-1055	176	43	leading	lead	VERB
ajbmeb-1055	176	44	them	they	PRON
ajbmeb-1055	176	45	towards	towards	ADP
ajbmeb-1055	176	46	the	the	DET
ajbmeb-1055	176	47	service	service	NOUN
ajbmeb-1055	176	48	purchase	purchase	NOUN
ajbmeb-1055	176	49	,	,	PUNCT
ajbmeb-1055	176	50	repurchase	repurchase	NOUN
ajbmeb-1055	176	51	and	and	CCONJ
ajbmeb-1055	176	52	loyalty	loyalty	NOUN
ajbmeb-1055	176	53	.	.	PUNCT
ajbmeb-1055	177	1	the	the	DET
ajbmeb-1055	177	2	evidence	evidence	NOUN
ajbmeb-1055	177	3	of	of	ADP
ajbmeb-1055	177	4	a	a	DET
ajbmeb-1055	177	5	successful	successful	ADJ
ajbmeb-1055	177	6	brand	brand	NOUN
ajbmeb-1055	177	7	awareness	awareness	NOUN
ajbmeb-1055	177	8	campaign	campaign	NOUN
ajbmeb-1055	177	9	is	be	AUX
ajbmeb-1055	177	10	reflected	reflect	VERB
ajbmeb-1055	177	11	through	through	ADP
ajbmeb-1055	177	12	brand	brand	NOUN
ajbmeb-1055	177	13	recall	recall	NOUN
ajbmeb-1055	177	14	and	and	CCONJ
ajbmeb-1055	177	15	recognition	recognition	NOUN
ajbmeb-1055	177	16	which	which	PRON
ajbmeb-1055	177	17	have	have	VERB
ajbmeb-1055	177	18	a	a	DET
ajbmeb-1055	177	19	strong	strong	ADJ
ajbmeb-1055	177	20	positive	positive	ADJ
ajbmeb-1055	177	21	impact	impact	NOUN
ajbmeb-1055	177	22	on	on	ADP
ajbmeb-1055	177	23	the	the	DET
ajbmeb-1055	177	24	actual	actual	ADJ
ajbmeb-1055	177	25	purchase	purchase	NOUN
ajbmeb-1055	177	26	made	make	VERB
ajbmeb-1055	177	27	by	by	ADP
ajbmeb-1055	177	28	the	the	DET
ajbmeb-1055	177	29	consumer	consumer	NOUN
ajbmeb-1055	177	30	.	.	PUNCT
ajbmeb-1055	178	1	recommendations	recommendation	NOUN
ajbmeb-1055	178	2	based	base	VERB
ajbmeb-1055	178	3	on	on	ADP
ajbmeb-1055	178	4	the	the	DET
ajbmeb-1055	178	5	conclusion	conclusion	NOUN
ajbmeb-1055	178	6	,	,	PUNCT
ajbmeb-1055	178	7	the	the	DET
ajbmeb-1055	178	8	study	study	NOUN
ajbmeb-1055	178	9	recommends	recommend	VERB
ajbmeb-1055	178	10	that	that	SCONJ
ajbmeb-1055	178	11	i	i	PRON
ajbmeb-1055	178	12	managers	manager	NOUN
ajbmeb-1055	178	13	or	or	CCONJ
ajbmeb-1055	178	14	owners	owner	NOUN
ajbmeb-1055	178	15	of	of	ADP
ajbmeb-1055	178	16	fast	fast	ADJ
ajbmeb-1055	178	17	food	food	NOUN
ajbmeb-1055	178	18	outlets	outlet	NOUN
ajbmeb-1055	178	19	must	must	AUX
ajbmeb-1055	178	20	be	be	AUX
ajbmeb-1055	178	21	intentional	intentional	ADJ
ajbmeb-1055	178	22	in	in	ADP
ajbmeb-1055	178	23	developing	develop	VERB
ajbmeb-1055	178	24	awareness	awareness	NOUN
ajbmeb-1055	178	25	programs	program	NOUN
ajbmeb-1055	178	26	or	or	CCONJ
ajbmeb-1055	178	27	strategies	strategy	NOUN
ajbmeb-1055	178	28	that	that	PRON
ajbmeb-1055	178	29	matches	match	VERB
ajbmeb-1055	178	30	the	the	DET
ajbmeb-1055	178	31	sophistication	sophistication	NOUN
ajbmeb-1055	178	32	of	of	ADP
ajbmeb-1055	178	33	the	the	DET
ajbmeb-1055	178	34	patrons	patrons	PROPN
ajbmeb-1055	178	35	ii	ii	PROPN
ajbmeb-1055	178	36	.	.	PUNCT
ajbmeb-1055	179	1	managers	manager	NOUN
ajbmeb-1055	179	2	should	should	AUX
ajbmeb-1055	179	3	seek	seek	VERB
ajbmeb-1055	179	4	proper	proper	ADJ
ajbmeb-1055	179	5	research	research	NOUN
ajbmeb-1055	179	6	on	on	ADP
ajbmeb-1055	179	7	how	how	SCONJ
ajbmeb-1055	179	8	best	good	ADJ
ajbmeb-1055	179	9	to	to	PART
ajbmeb-1055	179	10	penetrate	penetrate	VERB
ajbmeb-1055	179	11	the	the	DET
ajbmeb-1055	179	12	consciousness	consciousness	NOUN
ajbmeb-1055	179	13	of	of	ADP
ajbmeb-1055	179	14	its	its	PRON
ajbmeb-1055	179	15	patrons	patron	NOUN
ajbmeb-1055	179	16	references	reference	NOUN
ajbmeb-1055	179	17	1	1	NUM
ajbmeb-1055	179	18	.	.	X
ajbmeb-1055	179	19	aaker	aaker	NOUN
ajbmeb-1055	179	20	,	,	PUNCT
ajbmeb-1055	179	21	d.a	d.a	PROPN
ajbmeb-1055	179	22	.	.	PROPN
ajbmeb-1055	179	23	(	(	PUNCT
ajbmeb-1055	179	24	1991	1991	NUM
ajbmeb-1055	179	25	)	)	PUNCT
ajbmeb-1055	179	26	,	,	PUNCT
ajbmeb-1055	179	27	managing	manage	VERB
ajbmeb-1055	179	28	brand	brand	NOUN
ajbmeb-1055	179	29	equity	equity	NOUN
ajbmeb-1055	179	30	:	:	PUNCT
ajbmeb-1055	179	31	capitalizing	capitalize	VERB
ajbmeb-1055	179	32	on	on	ADP
ajbmeb-1055	179	33	the	the	DET
ajbmeb-1055	179	34	value	value	NOUN
ajbmeb-1055	179	35	of	of	ADP
ajbmeb-1055	179	36	a	a	DET
ajbmeb-1055	179	37	brand	brand	NOUN
ajbmeb-1055	179	38	name	name	NOUN
ajbmeb-1055	179	39	,	,	PUNCT
ajbmeb-1055	179	40	free	free	ADJ
ajbmeb-1055	179	41	press	press	NOUN
ajbmeb-1055	179	42	,	,	PUNCT
ajbmeb-1055	179	43	new	new	PROPN
ajbmeb-1055	179	44	york	york	PROPN
ajbmeb-1055	179	45	,	,	PUNCT
ajbmeb-1055	179	46	ny	ny	PROPN
ajbmeb-1055	179	47	2	2	NUM
ajbmeb-1055	179	48	.	.	PUNCT
ajbmeb-1055	180	1	bagozzi	bagozzi	PROPN
ajbmeb-1055	180	2	,	,	PUNCT
ajbmeb-1055	180	3	r.p	r.p	PROPN
ajbmeb-1055	180	4	.	.	PROPN
ajbmeb-1055	180	5	&	&	CCONJ
ajbmeb-1055	180	6	sailk	sailk	PROPN
ajbmeb-1055	180	7	,	,	PUNCT
ajbmeb-1055	180	8	a.j	a.j	PROPN
ajbmeb-1055	180	9	.	.	PROPN
ajbmeb-1055	180	10	(	(	PUNCT
ajbmeb-1055	180	11	1983	1983	NUM
ajbmeb-1055	180	12	)	)	PUNCT
ajbmeb-1055	180	13	.	.	PUNCT
ajbmeb-1055	181	1	recall	recall	PROPN
ajbmeb-1055	181	2	,	,	PUNCT
ajbmeb-1055	181	3	recognition	recognition	NOUN
ajbmeb-1055	181	4	and	and	CCONJ
ajbmeb-1055	181	5	recognition	recognition	NOUN
ajbmeb-1055	181	6	measurement	measurement	NOUN
ajbmeb-1055	181	7	of	of	ADP
ajbmeb-1055	181	8	memory	memory	NOUN
ajbmeb-1055	181	9	for	for	ADP
ajbmeb-1055	181	10	print	print	NOUN
ajbmeb-1055	181	11	advertisements	advertisement	NOUN
ajbmeb-1055	181	12	.	.	PUNCT
ajbmeb-1055	182	1	marketing	marketing	NOUN
ajbmeb-1055	182	2	science	science	NOUN
ajbmeb-1055	182	3	,	,	PUNCT
ajbmeb-1055	182	4	2(2	2(2	NUM
ajbmeb-1055	182	5	)	)	PUNCT
ajbmeb-1055	182	6	,	,	PUNCT
ajbmeb-1055	182	7	95	95	NUM
ajbmeb-1055	182	8	-	-	SYM
ajbmeb-1055	182	9	134	134	NUM
ajbmeb-1055	182	10	.	.	PUNCT
ajbmeb-1055	183	1	american	american	PROPN
ajbmeb-1055	183	2	journal	journal	PROPN
ajbmeb-1055	183	3	of	of	ADP
ajbmeb-1055	183	4	business	business	NOUN
ajbmeb-1055	183	5	management	management	NOUN
ajbmeb-1055	183	6	,	,	PUNCT
ajbmeb-1055	183	7	economics	economic	NOUN
ajbmeb-1055	183	8	and	and	CCONJ
ajbmeb-1055	183	9	banking	banking	NOUN
ajbmeb-1055	183	10	volume	volume	NOUN
ajbmeb-1055	183	11	14	14	NUM
ajbmeb-1055	183	12	july	july	PROPN
ajbmeb-1055	183	13	,	,	PUNCT
ajbmeb-1055	183	14	2023	2023	NUM
ajbmeb-1055	183	15	p	p	NOUN
ajbmeb-1055	183	16	a	a	DET
ajbmeb-1055	183	17	g	g	NOUN
ajbmeb-1055	183	18	e	e	NOUN
ajbmeb-1055	183	19	|	|	ADV
ajbmeb-1055	183	20	54	54	NUM
ajbmeb-1055	183	21	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-1055	183	22	3	3	NUM
ajbmeb-1055	183	23	.	.	PUNCT
ajbmeb-1055	183	24	biscaia	biscaia	PROPN
ajbmeb-1055	183	25	,	,	PUNCT
ajbmeb-1055	183	26	r.	r.	PROPN
ajbmeb-1055	183	27	,	,	PUNCT
ajbmeb-1055	183	28	correia	correia	PROPN
ajbmeb-1055	183	29	,	,	PUNCT
ajbmeb-1055	183	30	a.	a.	NOUN
ajbmeb-1055	183	31	,	,	PUNCT
ajbmeb-1055	183	32	rosado	rosado	NOUN
ajbmeb-1055	183	33	,	,	PUNCT
ajbmeb-1055	183	34	a.	a.	PROPN
ajbmeb-1055	183	35	f.	f.	PROPN
ajbmeb-1055	183	36	,	,	PUNCT
ajbmeb-1055	183	37	ross	ross	PROPN
ajbmeb-1055	183	38	,	,	PUNCT
ajbmeb-1055	183	39	s.	s.	PROPN
ajbmeb-1055	183	40	d.	d.	PROPN
ajbmeb-1055	183	41	,	,	PUNCT
ajbmeb-1055	183	42	&	&	CCONJ
ajbmeb-1055	183	43	maroco	maroco	PROPN
ajbmeb-1055	183	44	,	,	PUNCT
ajbmeb-1055	183	45	j.	j.	PROPN
ajbmeb-1055	183	46	(	(	PUNCT
ajbmeb-1055	183	47	2013	2013	NUM
ajbmeb-1055	183	48	)	)	PUNCT
ajbmeb-1055	183	49	.	.	PUNCT
ajbmeb-1055	184	1	sport	sport	NOUN
ajbmeb-1055	184	2	sponsorship	sponsorship	NOUN
ajbmeb-1055	184	3	:	:	PUNCT
ajbmeb-1055	184	4	the	the	DET
ajbmeb-1055	184	5	relationship	relationship	NOUN
ajbmeb-1055	184	6	between	between	ADP
ajbmeb-1055	184	7	team	team	NOUN
ajbmeb-1055	184	8	loyalty	loyalty	NOUN
ajbmeb-1055	184	9	,	,	PUNCT
ajbmeb-1055	184	10	sponsorship	sponsorship	NOUN
ajbmeb-1055	184	11	awareness	awareness	NOUN
ajbmeb-1055	184	12	,	,	PUNCT
ajbmeb-1055	184	13	attitude	attitude	NOUN
ajbmeb-1055	184	14	toward	toward	ADP
ajbmeb-1055	184	15	the	the	DET
ajbmeb-1055	184	16	sponsor	sponsor	NOUN
ajbmeb-1055	184	17	,	,	PUNCT
ajbmeb-1055	184	18	and	and	CCONJ
ajbmeb-1055	184	19	purchase	purchase	NOUN
ajbmeb-1055	184	20	intentions	intention	NOUN
ajbmeb-1055	184	21	.	.	PUNCT
ajbmeb-1055	185	1	journal	journal	PROPN
ajbmeb-1055	185	2	of	of	ADP
ajbmeb-1055	185	3	sport	sport	PROPN
ajbmeb-1055	185	4	management	management	NOUN
ajbmeb-1055	185	5	,	,	PUNCT
ajbmeb-1055	185	6	27(4	27(4	PROPN
ajbmeb-1055	185	7	)	)	PUNCT
ajbmeb-1055	185	8	,	,	PUNCT
ajbmeb-1055	185	9	288	288	NUM
ajbmeb-1055	185	10	-	-	SYM
ajbmeb-1055	185	11	302	302	NUM
ajbmeb-1055	185	12	.	.	NOUN
ajbmeb-1055	185	13	4	4	NUM
ajbmeb-1055	185	14	.	.	X
ajbmeb-1055	186	1	biscaia	biscaia	PROPN
ajbmeb-1055	186	2	,	,	PUNCT
ajbmeb-1055	186	3	r.	r.	PROPN
ajbmeb-1055	186	4	,	,	PUNCT
ajbmeb-1055	186	5	correia	correia	PROPN
ajbmeb-1055	186	6	,	,	PUNCT
ajbmeb-1055	186	7	a.	a.	PROPN
ajbmeb-1055	186	8	,	,	PUNCT
ajbmeb-1055	186	9	ross	ross	PROPN
ajbmeb-1055	186	10	,	,	PUNCT
ajbmeb-1055	186	11	s.	s.	PROPN
ajbmeb-1055	186	12	,	,	PUNCT
ajbmeb-1055	186	13	&	&	CCONJ
ajbmeb-1055	186	14	rosado	rosado	NOUN
ajbmeb-1055	186	15	,	,	PUNCT
ajbmeb-1055	186	16	a.	a.	NOUN
ajbmeb-1055	186	17	(	(	PUNCT
ajbmeb-1055	186	18	2014	2014	NUM
ajbmeb-1055	186	19	)	)	PUNCT
ajbmeb-1055	186	20	.	.	PUNCT
ajbmeb-1055	187	1	sponsorship	sponsorship	NOUN
ajbmeb-1055	187	2	effectiveness	effectiveness	NOUN
ajbmeb-1055	187	3	in	in	ADP
ajbmeb-1055	187	4	professional	professional	ADJ
ajbmeb-1055	187	5	sport	sport	NOUN
ajbmeb-1055	187	6	:	:	PUNCT
ajbmeb-1055	187	7	an	an	DET
ajbmeb-1055	187	8	examination	examination	NOUN
ajbmeb-1055	187	9	of	of	ADP
ajbmeb-1055	187	10	recall	recall	NOUN
ajbmeb-1055	187	11	and	and	CCONJ
ajbmeb-1055	187	12	recognition	recognition	NOUN
ajbmeb-1055	187	13	among	among	ADP
ajbmeb-1055	187	14	football	football	NOUN
ajbmeb-1055	187	15	fans	fan	NOUN
ajbmeb-1055	187	16	.	.	PUNCT
ajbmeb-1055	188	1	international	international	ADJ
ajbmeb-1055	188	2	journal	journal	PROPN
ajbmeb-1055	188	3	of	of	ADP
ajbmeb-1055	188	4	sports	sport	NOUN
ajbmeb-1055	188	5	marketing	marketing	NOUN
ajbmeb-1055	188	6	and	and	CCONJ
ajbmeb-1055	188	7	sponsorship	sponsorship	NOUN
ajbmeb-1055	188	8	,	,	PUNCT
ajbmeb-1055	188	9	16(1	16(1	NUM
ajbmeb-1055	188	10	)	)	PUNCT
ajbmeb-1055	188	11	,	,	PUNCT
ajbmeb-1055	188	12	2	2	NUM
ajbmeb-1055	188	13	-	-	SYM
ajbmeb-1055	188	14	18	18	NUM
ajbmeb-1055	188	15	.	.	NOUN
ajbmeb-1055	188	16	5	5	NUM
ajbmeb-1055	188	17	.	.	X
ajbmeb-1055	188	18	bowen	bowen	PROPN
ajbmeb-1055	188	19	,	,	PUNCT
ajbmeb-1055	188	20	j.	j.	PROPN
ajbmeb-1055	188	21	t.	t.	PROPN
ajbmeb-1055	188	22	,	,	PUNCT
ajbmeb-1055	188	23	&	&	CCONJ
ajbmeb-1055	188	24	chen	chen	PROPN
ajbmeb-1055	188	25	,	,	PUNCT
ajbmeb-1055	188	26	s.	s.	PROPN
ajbmeb-1055	188	27	l.	l.	PROPN
ajbmeb-1055	188	28	(	(	PUNCT
ajbmeb-1055	188	29	2020	2020	NUM
ajbmeb-1055	188	30	)	)	PUNCT
ajbmeb-1055	188	31	.	.	PUNCT
ajbmeb-1055	189	1	the	the	DET
ajbmeb-1055	189	2	relationship	relationship	NOUN
ajbmeb-1055	189	3	between	between	ADP
ajbmeb-1055	189	4	customer	customer	NOUN
ajbmeb-1055	189	5	loyalty	loyalty	NOUN
ajbmeb-1055	189	6	and	and	CCONJ
ajbmeb-1055	189	7	revenue	revenue	NOUN
ajbmeb-1055	189	8	:	:	PUNCT
ajbmeb-1055	189	9	an	an	DET
ajbmeb-1055	189	10	empirical	empirical	ADJ
ajbmeb-1055	189	11	study	study	NOUN
ajbmeb-1055	189	12	of	of	ADP
ajbmeb-1055	189	13	the	the	DET
ajbmeb-1055	189	14	us	us	PROPN
ajbmeb-1055	189	15	airline	airline	NOUN
ajbmeb-1055	189	16	industry	industry	NOUN
ajbmeb-1055	189	17	.	.	PUNCT
ajbmeb-1055	190	1	tourism	tourism	NOUN
ajbmeb-1055	190	2	management	management	NOUN
ajbmeb-1055	190	3	,	,	PUNCT
ajbmeb-1055	190	4	81	81	NUM
ajbmeb-1055	190	5	,	,	PUNCT
ajbmeb-1055	190	6	104145	104145	NUM
ajbmeb-1055	190	7	.	.	PUNCT
ajbmeb-1055	191	1	6	6	X
ajbmeb-1055	191	2	.	.	X
ajbmeb-1055	191	3	grewal	grewal	PROPN
ajbmeb-1055	191	4	,	,	PUNCT
ajbmeb-1055	191	5	d.	d.	PROPN
ajbmeb-1055	191	6	,	,	PUNCT
ajbmeb-1055	191	7	roggeveen	roggeveen	PROPN
ajbmeb-1055	191	8	,	,	PUNCT
ajbmeb-1055	191	9	a.	a.	PROPN
ajbmeb-1055	191	10	l.	l.	PROPN
ajbmeb-1055	191	11	,	,	PUNCT
ajbmeb-1055	191	12	&	&	CCONJ
ajbmeb-1055	191	13	nordfält	nordfält	PROPN
ajbmeb-1055	191	14	,	,	PUNCT
ajbmeb-1055	191	15	j.	j.	PROPN
ajbmeb-1055	191	16	(	(	PUNCT
ajbmeb-1055	191	17	2017	2017	NUM
ajbmeb-1055	191	18	)	)	PUNCT
ajbmeb-1055	191	19	.	.	PUNCT
ajbmeb-1055	192	1	the	the	DET
ajbmeb-1055	192	2	future	future	NOUN
ajbmeb-1055	192	3	of	of	ADP
ajbmeb-1055	192	4	retailing	retailing	NOUN
ajbmeb-1055	192	5	.	.	PUNCT
ajbmeb-1055	193	1	journal	journal	PROPN
ajbmeb-1055	193	2	of	of	ADP
ajbmeb-1055	193	3	retailing	retailing	NOUN
ajbmeb-1055	193	4	,	,	PUNCT
ajbmeb-1055	193	5	93(1	93(1	NUM
ajbmeb-1055	193	6	)	)	PUNCT
ajbmeb-1055	193	7	,	,	PUNCT
ajbmeb-1055	193	8	1	1	NUM
ajbmeb-1055	193	9	-	-	SYM
ajbmeb-1055	193	10	6	6	NUM
ajbmeb-1055	193	11	.	.	NOUN
ajbmeb-1055	193	12	7	7	NUM
ajbmeb-1055	193	13	.	.	X
ajbmeb-1055	194	1	gupta	gupta	PROPN
ajbmeb-1055	194	2	,	,	PUNCT
ajbmeb-1055	194	3	s.	s.	PROPN
ajbmeb-1055	194	4	,	,	PUNCT
ajbmeb-1055	194	5	&	&	CCONJ
ajbmeb-1055	194	6	lehmann	lehmann	PROPN
ajbmeb-1055	194	7	,	,	PUNCT
ajbmeb-1055	194	8	d.	d.	PROPN
ajbmeb-1055	194	9	r.	r.	PROPN
ajbmeb-1055	194	10	(	(	PUNCT
ajbmeb-1055	194	11	2020	2020	NUM
ajbmeb-1055	194	12	)	)	PUNCT
ajbmeb-1055	194	13	.	.	PUNCT
ajbmeb-1055	195	1	a	a	DET
ajbmeb-1055	195	2	model	model	NOUN
ajbmeb-1055	195	3	of	of	ADP
ajbmeb-1055	195	4	customer	customer	NOUN
ajbmeb-1055	195	5	lifetime	lifetime	NOUN
ajbmeb-1055	195	6	value	value	NOUN
ajbmeb-1055	195	7	and	and	CCONJ
ajbmeb-1055	195	8	customer	customer	NOUN
ajbmeb-1055	195	9	equity	equity	PROPN
ajbmeb-1055	195	10	.	.	PUNCT
ajbmeb-1055	196	1	journal	journal	PROPN
ajbmeb-1055	196	2	of	of	ADP
ajbmeb-1055	196	3	marketing	marketing	NOUN
ajbmeb-1055	196	4	research	research	NOUN
ajbmeb-1055	196	5	,	,	PUNCT
ajbmeb-1055	196	6	57(2	57(2	NUM
ajbmeb-1055	196	7	)	)	PUNCT
ajbmeb-1055	196	8	,	,	PUNCT
ajbmeb-1055	196	9	201	201	NUM
ajbmeb-1055	196	10	-	-	SYM
ajbmeb-1055	196	11	218	218	NUM
ajbmeb-1055	196	12	8	8	NUM
ajbmeb-1055	196	13	.	.	PUNCT
ajbmeb-1055	197	1	hakala	hakala	NOUN
ajbmeb-1055	197	2	,	,	PUNCT
ajbmeb-1055	197	3	u.	u.	PROPN
ajbmeb-1055	197	4	,	,	PUNCT
ajbmeb-1055	197	5	svensson	svensson	PROPN
ajbmeb-1055	197	6	,	,	PUNCT
ajbmeb-1055	197	7	j.	j.	PROPN
ajbmeb-1055	197	8	&	&	CCONJ
ajbmeb-1055	197	9	vincze	vincze	PROPN
ajbmeb-1055	197	10	,	,	PUNCT
ajbmeb-1055	197	11	z.	z.	PROPN
ajbmeb-1055	197	12	,	,	PUNCT
ajbmeb-1055	197	13	(	(	PUNCT
ajbmeb-1055	197	14	2012	2012	NUM
ajbmeb-1055	197	15	)	)	PUNCT
ajbmeb-1055	197	16	.	.	PUNCT
ajbmeb-1055	198	1	consumer	consumer	NOUN
ajbmeb-1055	198	2	-	-	PUNCT
ajbmeb-1055	198	3	based	base	VERB
ajbmeb-1055	198	4	brand	brand	NOUN
ajbmeb-1055	198	5	equity	equity	NOUN
ajbmeb-1055	198	6	and	and	CCONJ
ajbmeb-1055	198	7	top	top	ADJ
ajbmeb-1055	198	8	-	-	PUNCT
ajbmeb-1055	198	9	of	of	ADP
ajbmeb-1055	198	10	-	-	PUNCT
ajbmeb-1055	198	11	mind	mind	NOUN
ajbmeb-1055	198	12	awareness	awareness	NOUN
ajbmeb-1055	198	13	:	:	PUNCT
ajbmeb-1055	198	14	a	a	DET
ajbmeb-1055	198	15	cross	cross	ADJ
ajbmeb-1055	198	16	-	-	ADJ
ajbmeb-1055	198	17	country	country	ADJ
ajbmeb-1055	198	18	analysis	analysis	NOUN
ajbmeb-1055	198	19	.	.	PUNCT
ajbmeb-1055	199	1	journal	journal	NOUN
ajbmeb-1055	199	2	of	of	ADP
ajbmeb-1055	199	3	product	product	NOUN
ajbmeb-1055	199	4	&	&	CCONJ
ajbmeb-1055	199	5	brand	brand	PROPN
ajbmeb-1055	199	6	management	management	PROPN
ajbmeb-1055	199	7	,	,	PUNCT
ajbmeb-1055	199	8	21(6	21(6	NOUN
ajbmeb-1055	199	9	)	)	PUNCT
ajbmeb-1055	199	10	,	,	PUNCT
ajbmeb-1055	199	11	pp.439	pp.439	PROPN
ajbmeb-1055	199	12	-	-	PUNCT
ajbmeb-1055	199	13	451	451	NUM
ajbmeb-1055	199	14	.	.	PUNCT
ajbmeb-1055	200	1	9	9	X
ajbmeb-1055	200	2	.	.	X
ajbmeb-1055	201	1	hauser	hauser	PROPN
ajbmeb-1055	201	2	,	,	PUNCT
ajbmeb-1055	201	3	j.r	j.r	PROPN
ajbmeb-1055	201	4	.	.	PROPN
ajbmeb-1055	201	5	(	(	PUNCT
ajbmeb-1055	201	6	2011	2011	NUM
ajbmeb-1055	201	7	)	)	PUNCT
ajbmeb-1055	201	8	.	.	PUNCT
ajbmeb-1055	202	1	a	a	DET
ajbmeb-1055	202	2	marketing	marketing	NOUN
ajbmeb-1055	202	3	science	science	NOUN
ajbmeb-1055	202	4	perspective	perspective	NOUN
ajbmeb-1055	202	5	on	on	ADP
ajbmeb-1055	202	6	recognition	recognition	NOUN
ajbmeb-1055	202	7	-	-	PUNCT
ajbmeb-1055	202	8	based	base	VERB
ajbmeb-1055	202	9	heuristics	heuristic	NOUN
ajbmeb-1055	202	10	.	.	PUNCT
ajbmeb-1055	203	1	judgment	judgment	NOUN
ajbmeb-1055	203	2	and	and	CCONJ
ajbmeb-1055	203	3	decision	decision	NOUN
ajbmeb-1055	203	4	making	making	NOUN
ajbmeb-1055	203	5	,	,	PUNCT
ajbmeb-1055	203	6	6(5	6(5	NUM
ajbmeb-1055	203	7	)	)	PUNCT
ajbmeb-1055	203	8	,	,	PUNCT
ajbmeb-1055	203	9	396	396	NUM
ajbmeb-1055	203	10	-	-	SYM
ajbmeb-1055	203	11	408	408	NUM
ajbmeb-1055	203	12	.	.	PUNCT
ajbmeb-1055	204	1	10	10	NUM
ajbmeb-1055	204	2	.	.	X
ajbmeb-1055	205	1	keller	keller	PROPN
ajbmeb-1055	205	2	,	,	PUNCT
ajbmeb-1055	205	3	k.l	k.l	PROPN
ajbmeb-1055	205	4	.	.	PROPN
ajbmeb-1055	205	5	(	(	PUNCT
ajbmeb-1055	205	6	1993	1993	NUM
ajbmeb-1055	205	7	)	)	PUNCT
ajbmeb-1055	205	8	.	.	PUNCT
ajbmeb-1055	206	1	conceptualizing	conceptualize	VERB
ajbmeb-1055	206	2	,	,	PUNCT
ajbmeb-1055	206	3	measuring	measure	VERB
ajbmeb-1055	206	4	and	and	CCONJ
ajbmeb-1055	206	5	managing	manage	VERB
ajbmeb-1055	206	6	customer	customer	NOUN
ajbmeb-1055	206	7	-	-	PUNCT
ajbmeb-1055	206	8	based	base	VERB
ajbmeb-1055	206	9	brand	brand	NOUN
ajbmeb-1055	206	10	equity	equity	PROPN
ajbmeb-1055	206	11	.	.	PUNCT
ajbmeb-1055	207	1	journal	journal	PROPN
ajbmeb-1055	207	2	of	of	ADP
ajbmeb-1055	207	3	marketing	marketing	NOUN
ajbmeb-1055	207	4	,	,	PUNCT
ajbmeb-1055	207	5	57(1	57(1	NUM
ajbmeb-1055	207	6	)	)	PUNCT
ajbmeb-1055	207	7	,	,	PUNCT
ajbmeb-1055	207	8	1	1	NUM
ajbmeb-1055	207	9	-	-	SYM
ajbmeb-1055	207	10	22	22	NUM
ajbmeb-1055	207	11	.	.	PUNCT
ajbmeb-1055	208	1	11	11	NUM
ajbmeb-1055	208	2	.	.	PUNCT
ajbmeb-1055	209	1	krugman	krugman	PROPN
ajbmeb-1055	209	2	,	,	PUNCT
ajbmeb-1055	209	3	h.	h.	PROPN
ajbmeb-1055	209	4	e.	e.	PROPN
ajbmeb-1055	209	5	(	(	PUNCT
ajbmeb-1055	209	6	1977	1977	NUM
ajbmeb-1055	209	7	)	)	PUNCT
ajbmeb-1055	209	8	.	.	PUNCT
ajbmeb-1055	210	1	memory	memory	NOUN
ajbmeb-1055	210	2	without	without	ADP
ajbmeb-1055	210	3	recall	recall	NOUN
ajbmeb-1055	210	4	,	,	PUNCT
ajbmeb-1055	210	5	exposure	exposure	NOUN
ajbmeb-1055	210	6	without	without	ADP
ajbmeb-1055	210	7	perception	perception	NOUN
ajbmeb-1055	210	8	.	.	PUNCT
ajbmeb-1055	211	1	journal	journal	NOUN
ajbmeb-1055	211	2	of	of	ADP
ajbmeb-1055	211	3	advertising	advertising	NOUN
ajbmeb-1055	211	4	research	research	NOUN
ajbmeb-1055	211	5	,	,	PUNCT
ajbmeb-1055	211	6	10(4	10(4	NUM
ajbmeb-1055	211	7	)	)	PUNCT
ajbmeb-1055	211	8	,	,	PUNCT
ajbmeb-1055	211	9	7	7	NUM
ajbmeb-1055	211	10	-	-	SYM
ajbmeb-1055	211	11	12	12	NUM
ajbmeb-1055	211	12	.	.	PUNCT
ajbmeb-1055	212	1	12	12	NUM
ajbmeb-1055	212	2	.	.	PUNCT
ajbmeb-1055	213	1	labroo	labroo	PROPN
ajbmeb-1055	213	2	,	,	PUNCT
ajbmeb-1055	213	3	a.a	a.a	PROPN
ajbmeb-1055	213	4	.	.	PROPN
ajbmeb-1055	213	5	&	&	CCONJ
ajbmeb-1055	213	6	lee	lee	PROPN
ajbmeb-1055	213	7	,	,	PUNCT
ajbmeb-1055	213	8	a.y	a.y	PROPN
ajbmeb-1055	213	9	.	.	PROPN
ajbmeb-1055	213	10	(	(	PUNCT
ajbmeb-1055	213	11	2006	2006	NUM
ajbmeb-1055	213	12	)	)	PUNCT
ajbmeb-1055	213	13	.	.	PUNCT
ajbmeb-1055	214	1	between	between	ADP
ajbmeb-1055	214	2	two	two	NUM
ajbmeb-1055	214	3	brands	brand	NOUN
ajbmeb-1055	214	4	:	:	PUNCT
ajbmeb-1055	214	5	a	a	DET
ajbmeb-1055	214	6	goal	goal	NOUN
ajbmeb-1055	214	7	fluency	fluency	NOUN
ajbmeb-1055	214	8	account	account	NOUN
ajbmeb-1055	214	9	of	of	ADP
ajbmeb-1055	214	10	brand	brand	NOUN
ajbmeb-1055	214	11	evaluation	evaluation	NOUN
ajbmeb-1055	214	12	.	.	PUNCT
ajbmeb-1055	215	1	journal	journal	NOUN
ajbmeb-1055	215	2	of	of	ADP
ajbmeb-1055	215	3	marketing	marketing	NOUN
ajbmeb-1055	215	4	research	research	NOUN
ajbmeb-1055	215	5	,	,	PUNCT
ajbmeb-1055	215	6	43(3	43(3	NUM
ajbmeb-1055	215	7	)	)	PUNCT
ajbmeb-1055	215	8	,	,	PUNCT
ajbmeb-1055	215	9	374	374	NUM
ajbmeb-1055	215	10	-	-	SYM
ajbmeb-1055	215	11	385	385	NUM
ajbmeb-1055	215	12	.	.	NOUN
ajbmeb-1055	215	13	13	13	NUM
ajbmeb-1055	215	14	.	.	PUNCT
ajbmeb-1055	216	1	lai	lai	PROPN
ajbmeb-1055	216	2	,	,	PUNCT
ajbmeb-1055	216	3	c.	c.	PROPN
ajbmeb-1055	216	4	y.	y.	PROPN
ajbmeb-1055	216	5	,	,	PUNCT
ajbmeb-1055	216	6	wang	wang	PROPN
ajbmeb-1055	216	7	,	,	PUNCT
ajbmeb-1055	216	8	c.	c.	PROPN
ajbmeb-1055	216	9	y.	y.	PROPN
ajbmeb-1055	216	10	,	,	PUNCT
ajbmeb-1055	216	11	lu	lu	PROPN
ajbmeb-1055	216	12	,	,	PUNCT
ajbmeb-1055	216	13	w.	w.	PROPN
ajbmeb-1055	216	14	m.	m.	PROPN
ajbmeb-1055	216	15	,	,	PUNCT
ajbmeb-1055	216	16	&	&	CCONJ
ajbmeb-1055	216	17	chang	chang	PROPN
ajbmeb-1055	216	18	,	,	PUNCT
ajbmeb-1055	216	19	c.	c.	PROPN
ajbmeb-1055	216	20	t.	t.	PROPN
ajbmeb-1055	216	21	(	(	PUNCT
ajbmeb-1055	216	22	2021	2021	NUM
ajbmeb-1055	216	23	)	)	PUNCT
ajbmeb-1055	216	24	.	.	PUNCT
ajbmeb-1055	217	1	a	a	DET
ajbmeb-1055	217	2	theoretical	theoretical	ADJ
ajbmeb-1055	217	3	framework	framework	NOUN
ajbmeb-1055	217	4	of	of	ADP
ajbmeb-1055	217	5	brand	brand	NOUN
ajbmeb-1055	217	6	loyalty	loyalty	NOUN
ajbmeb-1055	217	7	:	:	PUNCT
ajbmeb-1055	217	8	a	a	DET
ajbmeb-1055	217	9	systematic	systematic	ADJ
ajbmeb-1055	217	10	review	review	NOUN
ajbmeb-1055	217	11	and	and	CCONJ
ajbmeb-1055	217	12	future	future	ADJ
ajbmeb-1055	217	13	research	research	NOUN
ajbmeb-1055	217	14	agenda	agenda	NOUN
ajbmeb-1055	217	15	.	.	PUNCT
ajbmeb-1055	218	1	journal	journal	PROPN
ajbmeb-1055	218	2	of	of	ADP
ajbmeb-1055	218	3	business	business	NOUN
ajbmeb-1055	218	4	research	research	NOUN
ajbmeb-1055	218	5	,	,	PUNCT
ajbmeb-1055	218	6	123	123	NUM
ajbmeb-1055	218	7	,	,	PUNCT
ajbmeb-1055	218	8	493504	493504	NUM
ajbmeb-1055	218	9	.	.	PUNCT
ajbmeb-1055	219	1	14	14	NUM
ajbmeb-1055	219	2	.	.	X
ajbmeb-1055	220	1	lu	lu	PROPN
ajbmeb-1055	220	2	,	,	PUNCT
ajbmeb-1055	220	3	l.	l.	PROPN
ajbmeb-1055	220	4	c.	c.	PROPN
ajbmeb-1055	220	5	,	,	PUNCT
ajbmeb-1055	220	6	chang	chang	PROPN
ajbmeb-1055	220	7	,	,	PUNCT
ajbmeb-1055	220	8	w.	w.	PROPN
ajbmeb-1055	220	9	p.	p.	PROPN
ajbmeb-1055	220	10	,	,	PUNCT
ajbmeb-1055	220	11	&	&	CCONJ
ajbmeb-1055	220	12	chang	chang	PROPN
ajbmeb-1055	220	13	,	,	PUNCT
ajbmeb-1055	220	14	h.	h.	PROPN
ajbmeb-1055	220	15	h.	h.	PROPN
ajbmeb-1055	220	16	(	(	PUNCT
ajbmeb-1055	220	17	2014	2014	NUM
ajbmeb-1055	220	18	)	)	PUNCT
ajbmeb-1055	220	19	.	.	PUNCT
ajbmeb-1055	221	1	consumer	consumer	NOUN
ajbmeb-1055	221	2	attitudes	attitude	NOUN
ajbmeb-1055	221	3	toward	toward	ADP
ajbmeb-1055	221	4	blogger	blogger	NOUN
ajbmeb-1055	221	5	sponsored	sponsor	VERB
ajbmeb-1055	221	6	recommendations	recommendation	NOUN
ajbmeb-1055	221	7	and	and	CCONJ
ajbmeb-1055	221	8	purchase	purchase	NOUN
ajbmeb-1055	221	9	intention	intention	NOUN
ajbmeb-1055	221	10	:	:	PUNCT
ajbmeb-1055	221	11	the	the	DET
ajbmeb-1055	221	12	effect	effect	NOUN
ajbmeb-1055	221	13	of	of	ADP
ajbmeb-1055	221	14	sponsorship	sponsorship	NOUN
ajbmeb-1055	221	15	type	type	NOUN
ajbmeb-1055	221	16	,	,	PUNCT
ajbmeb-1055	221	17	product	product	NOUN
ajbmeb-1055	221	18	type	type	NOUN
ajbmeb-1055	221	19	,	,	PUNCT
ajbmeb-1055	221	20	and	and	CCONJ
ajbmeb-1055	221	21	brand	brand	NOUN
ajbmeb-1055	221	22	awareness	awareness	NOUN
ajbmeb-1055	221	23	.	.	PUNCT
ajbmeb-1055	222	1	computers	computer	NOUN
ajbmeb-1055	222	2	in	in	ADP
ajbmeb-1055	222	3	human	human	ADJ
ajbmeb-1055	222	4	behavior	behavior	NOUN
ajbmeb-1055	222	5	,	,	PUNCT
ajbmeb-1055	222	6	34	34	NUM
ajbmeb-1055	222	7	,	,	PUNCT
ajbmeb-1055	222	8	258	258	NUM
ajbmeb-1055	222	9	-	-	SYM
ajbmeb-1055	222	10	266	266	NUM
ajbmeb-1055	222	11	.	.	PUNCT
ajbmeb-1055	222	12	15	15	NUM
ajbmeb-1055	222	13	.	.	PUNCT
ajbmeb-1055	223	1	luo	luo	PROPN
ajbmeb-1055	223	2	,	,	PUNCT
ajbmeb-1055	223	3	x.	x.	PROPN
ajbmeb-1055	223	4	,	,	PUNCT
ajbmeb-1055	223	5	bao	bao	PROPN
ajbmeb-1055	223	6	,	,	PUNCT
ajbmeb-1055	223	7	y.	y.	PROPN
ajbmeb-1055	223	8	,	,	PUNCT
ajbmeb-1055	223	9	&	&	CCONJ
ajbmeb-1055	223	10	zhang	zhang	PROPN
ajbmeb-1055	223	11	,	,	PUNCT
ajbmeb-1055	223	12	x.	x.	PROPN
ajbmeb-1055	223	13	(	(	PUNCT
ajbmeb-1055	223	14	2020	2020	NUM
ajbmeb-1055	223	15	)	)	PUNCT
ajbmeb-1055	223	16	.	.	PUNCT
ajbmeb-1055	224	1	drivers	driver	NOUN
ajbmeb-1055	224	2	of	of	ADP
ajbmeb-1055	224	3	customer	customer	NOUN
ajbmeb-1055	224	4	loyalty	loyalty	NOUN
ajbmeb-1055	224	5	:	:	PUNCT
ajbmeb-1055	224	6	a	a	DET
ajbmeb-1055	224	7	meta	meta	ADJ
ajbmeb-1055	224	8	-	-	PUNCT
ajbmeb-1055	224	9	analysis	analysis	NOUN
ajbmeb-1055	224	10	.	.	PUNCT
ajbmeb-1055	225	1	journal	journal	PROPN
ajbmeb-1055	225	2	of	of	ADP
ajbmeb-1055	225	3	business	business	NOUN
ajbmeb-1055	225	4	research	research	NOUN
ajbmeb-1055	225	5	,	,	PUNCT
ajbmeb-1055	225	6	117	117	NUM
ajbmeb-1055	225	7	,	,	PUNCT
ajbmeb-1055	225	8	841	841	NUM
ajbmeb-1055	225	9	-	-	SYM
ajbmeb-1055	225	10	852	852	NUM
ajbmeb-1055	225	11	.	.	PUNCT
ajbmeb-1055	226	1	16	16	NUM
ajbmeb-1055	226	2	.	.	PUNCT
ajbmeb-1055	227	1	mittal	mittal	PROPN
ajbmeb-1055	227	2	,	,	PUNCT
ajbmeb-1055	227	3	v.	v.	PROPN
ajbmeb-1055	227	4	,	,	PUNCT
ajbmeb-1055	227	5	&	&	CCONJ
ajbmeb-1055	227	6	kamakura	kamakura	PROPN
ajbmeb-1055	227	7	,	,	PUNCT
ajbmeb-1055	227	8	w.	w.	PROPN
ajbmeb-1055	227	9	a.	a.	PROPN
ajbmeb-1055	227	10	(	(	PUNCT
ajbmeb-1055	227	11	2015	2015	NUM
ajbmeb-1055	227	12	)	)	PUNCT
ajbmeb-1055	227	13	.	.	PUNCT
ajbmeb-1055	228	1	satisfaction	satisfaction	NOUN
ajbmeb-1055	228	2	,	,	PUNCT
ajbmeb-1055	228	3	repurchase	repurchase	VERB
ajbmeb-1055	228	4	intent	intent	NOUN
ajbmeb-1055	228	5	,	,	PUNCT
ajbmeb-1055	228	6	and	and	CCONJ
ajbmeb-1055	228	7	repurchase	repurchase	VERB
ajbmeb-1055	228	8	behavior	behavior	NOUN
ajbmeb-1055	228	9	:	:	PUNCT
ajbmeb-1055	228	10	investigating	investigate	VERB
ajbmeb-1055	228	11	the	the	DET
ajbmeb-1055	228	12	moderating	moderate	VERB
ajbmeb-1055	228	13	effect	effect	NOUN
ajbmeb-1055	228	14	of	of	ADP
ajbmeb-1055	228	15	customer	customer	NOUN
ajbmeb-1055	228	16	characteristics	characteristic	NOUN
ajbmeb-1055	228	17	.	.	PUNCT
ajbmeb-1055	229	1	journal	journal	NOUN
ajbmeb-1055	229	2	of	of	ADP
ajbmeb-1055	229	3	marketing	marketing	NOUN
ajbmeb-1055	229	4	research	research	NOUN
ajbmeb-1055	229	5	,	,	PUNCT
ajbmeb-1055	229	6	52(1	52(1	NOUN
ajbmeb-1055	229	7	)	)	PUNCT
ajbmeb-1055	229	8	,	,	PUNCT
ajbmeb-1055	229	9	1	1	NUM
ajbmeb-1055	229	10	-	-	SYM
ajbmeb-1055	229	11	14	14	NUM
ajbmeb-1055	229	12	.	.	PUNCT
ajbmeb-1055	230	1	17	17	NUM
ajbmeb-1055	230	2	.	.	PUNCT
ajbmeb-1055	231	1	ndlela	ndlela	NOUN
ajbmeb-1055	231	2	,	,	PUNCT
ajbmeb-1055	231	3	t.	t.	PROPN
ajbmeb-1055	231	4	,	,	PUNCT
ajbmeb-1055	231	5	&	&	CCONJ
ajbmeb-1055	231	6	chuchu	chuchu	PROPN
ajbmeb-1055	231	7	,	,	PUNCT
ajbmeb-1055	231	8	t.	t.	PROPN
ajbmeb-1055	231	9	(	(	PUNCT
ajbmeb-1055	231	10	2016	2016	NUM
ajbmeb-1055	231	11	)	)	PUNCT
ajbmeb-1055	231	12	.	.	PUNCT
ajbmeb-1055	232	1	celebrity	celebrity	NOUN
ajbmeb-1055	232	2	endorsement	endorsement	NOUN
ajbmeb-1055	232	3	advertising	advertising	NOUN
ajbmeb-1055	232	4	:	:	PUNCT
ajbmeb-1055	232	5	brand	brand	NOUN
ajbmeb-1055	232	6	awareness	awareness	NOUN
ajbmeb-1055	232	7	,	,	PUNCT
ajbmeb-1055	232	8	brand	brand	NOUN
ajbmeb-1055	232	9	recall	recall	NOUN
ajbmeb-1055	232	10	,	,	PUNCT
ajbmeb-1055	232	11	brand	brand	NOUN
ajbmeb-1055	232	12	loyalty	loyalty	NOUN
ajbmeb-1055	232	13	as	as	ADP
ajbmeb-1055	232	14	antecedence	antecedence	NOUN
ajbmeb-1055	232	15	of	of	ADP
ajbmeb-1055	232	16	south	south	ADJ
ajbmeb-1055	232	17	african	african	ADJ
ajbmeb-1055	232	18	young	young	ADJ
ajbmeb-1055	232	19	consumers	consumer	NOUN
ajbmeb-1055	232	20	purchase	purchase	VERB
ajbmeb-1055	232	21	behaviour	behaviour	NOUN
ajbmeb-1055	232	22	.	.	PUNCT
ajbmeb-1055	233	1	journal	journal	PROPN
ajbmeb-1055	233	2	of	of	ADP
ajbmeb-1055	233	3	economics	economic	NOUN
ajbmeb-1055	233	4	and	and	CCONJ
ajbmeb-1055	233	5	behavioral	behavioral	ADJ
ajbmeb-1055	233	6	studies	study	NOUN
ajbmeb-1055	233	7	,	,	PUNCT
ajbmeb-1055	233	8	8(2	8(2	NUM
ajbmeb-1055	233	9	)	)	PUNCT
ajbmeb-1055	233	10	,	,	PUNCT
ajbmeb-1055	233	11	79	79	NUM
ajbmeb-1055	233	12	-	-	SYM
ajbmeb-1055	233	13	90	90	NUM
ajbmeb-1055	233	14	.	.	NOUN
ajbmeb-1055	233	15	18	18	NUM
ajbmeb-1055	233	16	.	.	PUNCT
ajbmeb-1055	233	17	newby	newby	PROPN
ajbmeb-1055	233	18	,	,	PUNCT
ajbmeb-1055	233	19	p.	p.	NOUN
ajbmeb-1055	233	20	2010	2010	NUM
ajbmeb-1055	233	21	.	.	PUNCT
ajbmeb-1055	234	1	research	research	NOUN
ajbmeb-1055	234	2	methods	method	NOUN
ajbmeb-1055	234	3	for	for	ADP
ajbmeb-1055	234	4	education	education	NOUN
ajbmeb-1055	234	5	.	.	PUNCT
ajbmeb-1055	235	1	harlow	harlow	PROPN
ajbmeb-1055	235	2	,	,	PUNCT
ajbmeb-1055	235	3	essex	essex	PROPN
ajbmeb-1055	235	4	.	.	PUNCT
ajbmeb-1055	236	1	pearson	pearson	PROPN
ajbmeb-1055	236	2	education	education	PROPN
ajbmeb-1055	236	3	ltd	ltd	PROPN
ajbmeb-1055	236	4	19	19	NUM
ajbmeb-1055	236	5	.	.	PUNCT
ajbmeb-1055	237	1	newell	newell	PROPN
ajbmeb-1055	237	2	,	,	PUNCT
ajbmeb-1055	237	3	b.r	b.r	PROPN
ajbmeb-1055	237	4	.	.	PROPN
ajbmeb-1055	237	5	&	&	CCONJ
ajbmeb-1055	237	6	shanks	shanks	PROPN
ajbmeb-1055	237	7	,	,	PUNCT
ajbmeb-1055	237	8	d.r	d.r	PROPN
ajbmeb-1055	237	9	.	.	PROPN
ajbmeb-1055	237	10	(	(	PUNCT
ajbmeb-1055	237	11	2004	2004	NUM
ajbmeb-1055	237	12	)	)	PUNCT
ajbmeb-1055	237	13	.	.	PUNCT
ajbmeb-1055	238	1	on	on	ADP
ajbmeb-1055	238	2	the	the	DET
ajbmeb-1055	238	3	role	role	NOUN
ajbmeb-1055	238	4	of	of	ADP
ajbmeb-1055	238	5	recognition	recognition	NOUN
ajbmeb-1055	238	6	in	in	ADP
ajbmeb-1055	238	7	decision	decision	NOUN
ajbmeb-1055	238	8	making	making	NOUN
ajbmeb-1055	238	9	.	.	PUNCT
ajbmeb-1055	239	1	j.	j.	PROPN
ajbmeb-1055	239	2	experi	experi	PROPN
ajbmeb-1055	239	3	.	.	PUNCT
ajbmeb-1055	240	1	psy	psy	PROPN
ajbmeb-1055	240	2	.	.	PUNCT
ajbmeb-1055	240	3	:	:	PUNCT
ajbmeb-1055	241	1	learning	learning	NOUN
ajbmeb-1055	241	2	,	,	PUNCT
ajbmeb-1055	241	3	memory	memory	NOUN
ajbmeb-1055	241	4	and	and	CCONJ
ajbmeb-1055	241	5	cognition	cognition	NOUN
ajbmeb-1055	241	6	,	,	PUNCT
ajbmeb-1055	241	7	30(4	30(4	NUM
ajbmeb-1055	241	8	)	)	PUNCT
ajbmeb-1055	241	9	,	,	PUNCT
ajbmeb-1055	241	10	923	923	NUM
ajbmeb-1055	241	11	-	-	SYM
ajbmeb-1055	241	12	935	935	NUM
ajbmeb-1055	241	13	.	.	PUNCT
ajbmeb-1055	241	14	20	20	NUM
ajbmeb-1055	241	15	.	.	PUNCT
ajbmeb-1055	242	1	ojasalo	ojasalo	PROPN
ajbmeb-1055	242	2	,	,	PUNCT
ajbmeb-1055	242	3	j.	j.	PROPN
ajbmeb-1055	242	4	&	&	CCONJ
ajbmeb-1055	242	5	ojasalo	ojasalo	PROPN
ajbmeb-1055	242	6	k.	k.	PROPN
ajbmeb-1055	242	7	,	,	PUNCT
ajbmeb-1055	242	8	2010	2010	NUM
ajbmeb-1055	242	9	.	.	PUNCT
ajbmeb-1055	243	1	b	b	X
ajbmeb-1055	243	2	-	-	PUNCT
ajbmeb-1055	243	3	to	to	ADP
ajbmeb-1055	243	4	-	-	PUNCT
ajbmeb-1055	243	5	b	b	NOUN
ajbmeb-1055	243	6	-	-	PUNCT
ajbmeb-1055	243	7	palveluiden	palveluiden	NOUN
ajbmeb-1055	243	8	markkinointi	markkinointi	ADJ
ajbmeb-1055	243	9	.	.	PROPN
ajbmeb-1055	243	10	1st	1st	ADJ
ajbmeb-1055	243	11	edition	edition	PROPN
ajbmeb-1055	243	12	.	.	PUNCT
ajbmeb-1055	244	1	helsinki	helsinki	PROPN
ajbmeb-1055	244	2	:	:	PUNCT
ajbmeb-1055	244	3	wsoypro	wsoypro	PROPN
ajbmeb-1055	244	4	oy	oy	PROPN
ajbmeb-1055	244	5	.	.	PROPN
ajbmeb-1055	244	6	21	21	NUM
ajbmeb-1055	244	7	.	.	X
ajbmeb-1055	245	1	oliver	oliver	PROPN
ajbmeb-1055	245	2	,	,	PUNCT
ajbmeb-1055	245	3	r.	r.	PROPN
ajbmeb-1055	245	4	l.	l.	PROPN
ajbmeb-1055	245	5	(	(	PUNCT
ajbmeb-1055	245	6	1997	1997	NUM
ajbmeb-1055	245	7	)	)	PUNCT
ajbmeb-1055	245	8	.	.	PUNCT
ajbmeb-1055	246	1	satisfaction	satisfaction	NOUN
ajbmeb-1055	246	2	:	:	PUNCT
ajbmeb-1055	246	3	a	a	DET
ajbmeb-1055	246	4	behavioral	behavioral	ADJ
ajbmeb-1055	246	5	perspective	perspective	NOUN
ajbmeb-1055	246	6	on	on	ADP
ajbmeb-1055	246	7	the	the	DET
ajbmeb-1055	246	8	customer	customer	NOUN
ajbmeb-1055	246	9	.	.	PUNCT
ajbmeb-1055	247	1	new	new	PROPN
ajbmeb-1055	247	2	york	york	PROPN
ajbmeb-1055	247	3	.	.	PUNCT
ajbmeb-1055	248	1	american	american	PROPN
ajbmeb-1055	248	2	journal	journal	PROPN
ajbmeb-1055	248	3	of	of	ADP
ajbmeb-1055	248	4	business	business	NOUN
ajbmeb-1055	248	5	management	management	NOUN
ajbmeb-1055	248	6	,	,	PUNCT
ajbmeb-1055	248	7	economics	economic	NOUN
ajbmeb-1055	248	8	and	and	CCONJ
ajbmeb-1055	248	9	banking	banking	NOUN
ajbmeb-1055	248	10	volume	volume	NOUN
ajbmeb-1055	248	11	14	14	NUM
ajbmeb-1055	248	12	july	july	PROPN
ajbmeb-1055	248	13	,	,	PUNCT
ajbmeb-1055	248	14	2023	2023	NUM
ajbmeb-1055	248	15	p	p	NOUN
ajbmeb-1055	248	16	a	a	DET
ajbmeb-1055	248	17	g	g	NOUN
ajbmeb-1055	248	18	e	e	NOUN
ajbmeb-1055	248	19	|	|	ADV
ajbmeb-1055	248	20	55	55	NUM
ajbmeb-1055	248	21	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-1055	248	22	22	22	NUM
ajbmeb-1055	248	23	.	.	PUNCT
ajbmeb-1055	249	1	omar	omar	PROPN
ajbmeb-1055	249	2	,	,	PUNCT
ajbmeb-1055	249	3	n.	n.	PROPN
ajbmeb-1055	249	4	a.	a.	PROPN
ajbmeb-1055	249	5	,	,	PUNCT
ajbmeb-1055	249	6	wel	wel	PROPN
ajbmeb-1055	249	7	,	,	PUNCT
ajbmeb-1055	249	8	c.	c.	PROPN
ajbmeb-1055	249	9	a.	a.	PROPN
ajbmeb-1055	249	10	c.	c.	PROPN
ajbmeb-1055	249	11	,	,	PUNCT
ajbmeb-1055	249	12	aziz	aziz	PROPN
ajbmeb-1055	249	13	,	,	PUNCT
ajbmeb-1055	249	14	n.	n.	PROPN
ajbmeb-1055	249	15	a.	a.	PROPN
ajbmeb-1055	249	16	,	,	PUNCT
ajbmeb-1055	249	17	&	&	CCONJ
ajbmeb-1055	249	18	alam	alam	PROPN
ajbmeb-1055	249	19	,	,	PUNCT
ajbmeb-1055	249	20	s.	s.	PROPN
ajbmeb-1055	249	21	s.	s.	PROPN
ajbmeb-1055	249	22	(	(	PUNCT
ajbmeb-1055	249	23	2013	2013	NUM
ajbmeb-1055	249	24	)	)	PUNCT
ajbmeb-1055	249	25	.	.	PUNCT
ajbmeb-1055	250	1	investigating	investigate	VERB
ajbmeb-1055	250	2	the	the	DET
ajbmeb-1055	250	3	structural	structural	ADJ
ajbmeb-1055	250	4	relationship	relationship	NOUN
ajbmeb-1055	250	5	between	between	ADP
ajbmeb-1055	250	6	loyalty	loyalty	NOUN
ajbmeb-1055	250	7	programme	programme	NOUN
ajbmeb-1055	250	8	service	service	NOUN
ajbmeb-1055	250	9	quality	quality	NOUN
ajbmeb-1055	250	10	,	,	PUNCT
ajbmeb-1055	250	11	satisfaction	satisfaction	NOUN
ajbmeb-1055	250	12	and	and	CCONJ
ajbmeb-1055	250	13	loyalty	loyalty	NOUN
ajbmeb-1055	250	14	for	for	ADP
ajbmeb-1055	250	15	retail	retail	ADJ
ajbmeb-1055	250	16	loyalty	loyalty	NOUN
ajbmeb-1055	250	17	programmes	programme	NOUN
ajbmeb-1055	250	18	:	:	PUNCT
ajbmeb-1055	250	19	evidence	evidence	NOUN
ajbmeb-1055	250	20	from	from	ADP
ajbmeb-1055	250	21	malaysia	malaysia	PROPN
ajbmeb-1055	250	22	.	.	PUNCT
ajbmeb-1055	251	1	measuring	measure	VERB
ajbmeb-1055	251	2	business	business	NOUN
ajbmeb-1055	251	3	excellence	excellence	NOUN
ajbmeb-1055	251	4	,	,	PUNCT
ajbmeb-1055	251	5	17	17	NUM
ajbmeb-1055	251	6	(	(	PUNCT
ajbmeb-1055	251	7	1	1	NUM
ajbmeb-1055	251	8	)	)	PUNCT
ajbmeb-1055	251	9	,	,	PUNCT
ajbmeb-1055	251	10	33	33	NUM
ajbmeb-1055	251	11	-	-	SYM
ajbmeb-1055	251	12	50	50	NUM
ajbmeb-1055	251	13	.	.	PUNCT
ajbmeb-1055	252	1	23	23	NUM
ajbmeb-1055	252	2	.	.	PUNCT
ajbmeb-1055	253	1	ormeno	ormeno	PROPN
ajbmeb-1055	253	2	,	,	PUNCT
ajbmeb-1055	253	3	m.	m.	NOUN
ajbmeb-1055	253	4	2007	2007	NUM
ajbmeb-1055	253	5	.	.	PUNCT
ajbmeb-1055	254	1	managing	manage	VERB
ajbmeb-1055	254	2	corporate	corporate	ADJ
ajbmeb-1055	254	3	brands	brand	NOUN
ajbmeb-1055	254	4	:	:	PUNCT
ajbmeb-1055	254	5	a	a	DET
ajbmeb-1055	254	6	new	new	ADJ
ajbmeb-1055	254	7	approach	approach	NOUN
ajbmeb-1055	254	8	to	to	ADP
ajbmeb-1055	254	9	corporate	corporate	ADJ
ajbmeb-1055	254	10	communication	communication	NOUN
ajbmeb-1055	254	11	.	.	PUNCT
ajbmeb-1055	255	1	springer	springer	NOUN
ajbmeb-1055	255	2	science	science	PROPN
ajbmeb-1055	255	3	&	&	CCONJ
ajbmeb-1055	255	4	business	business	NOUN
ajbmeb-1055	255	5	media	medium	NOUN
ajbmeb-1055	255	6	,	,	PUNCT
ajbmeb-1055	255	7	74–75	74–75	NUM
ajbmeb-1055	255	8	.	.	PUNCT
ajbmeb-1055	256	1	24	24	NUM
ajbmeb-1055	256	2	.	.	PUNCT
ajbmeb-1055	257	1	pappu	pappu	PROPN
ajbmeb-1055	257	2	,	,	PUNCT
ajbmeb-1055	257	3	r.	r.	PROPN
ajbmeb-1055	257	4	&	&	CCONJ
ajbmeb-1055	257	5	quester	quester	PROPN
ajbmeb-1055	257	6	,	,	PUNCT
ajbmeb-1055	257	7	p.	p.	NOUN
ajbmeb-1055	257	8	,	,	PUNCT
ajbmeb-1055	257	9	2006	2006	NUM
ajbmeb-1055	257	10	.	.	PUNCT
ajbmeb-1055	258	1	does	do	AUX
ajbmeb-1055	258	2	customer	customer	NOUN
ajbmeb-1055	258	3	satisfaction	satisfaction	NOUN
ajbmeb-1055	258	4	lead	lead	NOUN
ajbmeb-1055	258	5	to	to	ADP
ajbmeb-1055	258	6	improved	improve	VERB
ajbmeb-1055	258	7	brand	brand	NOUN
ajbmeb-1055	258	8	equity	equity	NOUN
ajbmeb-1055	258	9	?	?	PUNCT
ajbmeb-1055	259	1	an	an	DET
ajbmeb-1055	259	2	empirical	empirical	ADJ
ajbmeb-1055	259	3	examination	examination	NOUN
ajbmeb-1055	259	4	of	of	ADP
ajbmeb-1055	259	5	two	two	NUM
ajbmeb-1055	259	6	categories	category	NOUN
ajbmeb-1055	259	7	of	of	ADP
ajbmeb-1055	259	8	retail	retail	ADJ
ajbmeb-1055	259	9	brands	brand	NOUN
ajbmeb-1055	259	10	.	.	PUNCT
ajbmeb-1055	260	1	journal	journal	PROPN
ajbmeb-1055	260	2	of	of	ADP
ajbmeb-1055	260	3	product	product	NOUN
ajbmeb-1055	260	4	&	&	CCONJ
ajbmeb-1055	260	5	brand	brand	PROPN
ajbmeb-1055	260	6	management	management	PROPN
ajbmeb-1055	260	7	,	,	PUNCT
ajbmeb-1055	260	8	15(1	15(1	NUM
ajbmeb-1055	260	9	)	)	PUNCT
ajbmeb-1055	260	10	,	,	PUNCT
ajbmeb-1055	260	11	pp.4	pp.4	PROPN
ajbmeb-1055	260	12	-	-	PROPN
ajbmeb-1055	260	13	14	14	NUM
ajbmeb-1055	260	14	.	.	PUNCT
ajbmeb-1055	260	15	25	25	NUM
ajbmeb-1055	260	16	.	.	X
ajbmeb-1055	261	1	prashar	prashar	PROPN
ajbmeb-1055	261	2	,	,	PUNCT
ajbmeb-1055	261	3	b.	b.	PROPN
ajbmeb-1055	261	4	,	,	PUNCT
ajbmeb-1055	261	5	dahir	dahir	NOUN
ajbmeb-1055	261	6	,	,	PUNCT
ajbmeb-1055	261	7	s.	s.	PROPN
ajbmeb-1055	261	8	&	&	CCONJ
ajbmeb-1055	261	9	sharma	sharma	PROPN
ajbmeb-1055	261	10	,	,	PUNCT
ajbmeb-1055	261	11	a.	a.	NOUN
ajbmeb-1055	261	12	(	(	PUNCT
ajbmeb-1055	261	13	2012	2012	NUM
ajbmeb-1055	261	14	)	)	PUNCT
ajbmeb-1055	261	15	.	.	PUNCT
ajbmeb-1055	262	1	study	study	NOUN
ajbmeb-1055	262	2	of	of	ADP
ajbmeb-1055	262	3	brand	brand	NOUN
ajbmeb-1055	262	4	recall	recall	NOUN
ajbmeb-1055	262	5	of	of	ADP
ajbmeb-1055	262	6	consumer	consumer	NOUN
ajbmeb-1055	262	7	durables	durable	NOUN
ajbmeb-1055	262	8	among	among	ADP
ajbmeb-1055	262	9	consumers	consumer	NOUN
ajbmeb-1055	262	10	in	in	ADP
ajbmeb-1055	262	11	punjab	punjab	PROPN
ajbmeb-1055	262	12	.	.	PUNCT
ajbmeb-1055	263	1	international	international	ADJ
ajbmeb-1055	263	2	journal	journal	PROPN
ajbmeb-1055	263	3	of	of	ADP
ajbmeb-1055	263	4	research	research	NOUN
ajbmeb-1055	263	5	in	in	ADP
ajbmeb-1055	263	6	commerce	commerce	PROPN
ajbmeb-1055	263	7	,	,	PUNCT
ajbmeb-1055	263	8	it	it	PRON
ajbmeb-1055	263	9	and	and	CCONJ
ajbmeb-1055	263	10	mgmt	mgmt	PROPN
ajbmeb-1055	263	11	.	.	PROPN
ajbmeb-1055	263	12	,	,	PUNCT
ajbmeb-1055	263	13	2(7	2(7	NUM
ajbmeb-1055	263	14	)	)	PUNCT
ajbmeb-1055	263	15	,	,	PUNCT
ajbmeb-1055	263	16	84	84	NUM
ajbmeb-1055	263	17	-	-	SYM
ajbmeb-1055	263	18	88	88	NUM
ajbmeb-1055	263	19	.	.	PUNCT
ajbmeb-1055	264	1	26	26	NUM
ajbmeb-1055	264	2	.	.	PUNCT
ajbmeb-1055	265	1	reinartz	reinartz	NOUN
ajbmeb-1055	265	2	,	,	PUNCT
ajbmeb-1055	265	3	w.	w.	PROPN
ajbmeb-1055	265	4	,	,	PUNCT
ajbmeb-1055	265	5	&	&	CCONJ
ajbmeb-1055	265	6	kumar	kumar	PROPN
ajbmeb-1055	265	7	,	,	PUNCT
ajbmeb-1055	265	8	v.	v.	PROPN
ajbmeb-1055	265	9	(	(	PUNCT
ajbmeb-1055	265	10	2019	2019	NUM
ajbmeb-1055	265	11	)	)	PUNCT
ajbmeb-1055	265	12	.	.	PUNCT
ajbmeb-1055	266	1	the	the	DET
ajbmeb-1055	266	2	impact	impact	NOUN
ajbmeb-1055	266	3	of	of	ADP
ajbmeb-1055	266	4	customer	customer	NOUN
ajbmeb-1055	266	5	relationship	relationship	NOUN
ajbmeb-1055	266	6	characteristics	characteristic	NOUN
ajbmeb-1055	266	7	on	on	ADP
ajbmeb-1055	266	8	profitable	profitable	ADJ
ajbmeb-1055	266	9	lifetime	lifetime	NOUN
ajbmeb-1055	266	10	duration	duration	NOUN
ajbmeb-1055	266	11	.	.	PUNCT
ajbmeb-1055	267	1	journal	journal	PROPN
ajbmeb-1055	267	2	of	of	ADP
ajbmeb-1055	267	3	marketing	marketing	NOUN
ajbmeb-1055	267	4	,	,	PUNCT
ajbmeb-1055	267	5	83(5	83(5	NUM
ajbmeb-1055	267	6	)	)	PUNCT
ajbmeb-1055	267	7	,	,	PUNCT
ajbmeb-1055	267	8	1	1	NUM
ajbmeb-1055	267	9	-	-	SYM
ajbmeb-1055	267	10	21	21	NUM
ajbmeb-1055	267	11	.	.	PUNCT
ajbmeb-1055	268	1	27	27	NUM
ajbmeb-1055	268	2	.	.	PUNCT
ajbmeb-1055	269	1	seturi	seturi	PROPN
ajbmeb-1055	269	2	m.	m.	PROPN
ajbmeb-1055	269	3	(	(	PUNCT
ajbmeb-1055	269	4	2016	2016	NUM
ajbmeb-1055	269	5	)	)	PUNCT
ajbmeb-1055	269	6	.	.	PUNCT
ajbmeb-1055	270	1	some	some	DET
ajbmeb-1055	270	2	aspects	aspect	NOUN
ajbmeb-1055	270	3	of	of	ADP
ajbmeb-1055	270	4	successful	successful	ADJ
ajbmeb-1055	270	5	brand	brand	NOUN
ajbmeb-1055	270	6	(	(	PUNCT
ajbmeb-1055	270	7	at	at	ADP
ajbmeb-1055	270	8	tbilisi	tbilisi	PROPN
ajbmeb-1055	270	9	consumer	consumer	NOUN
ajbmeb-1055	270	10	’s	’s	PART
ajbmeb-1055	270	11	market	market	NOUN
ajbmeb-1055	270	12	)	)	PUNCT
ajbmeb-1055	270	13	.	.	PUNCT
ajbmeb-1055	271	1	book	book	NOUN
ajbmeb-1055	271	2	of	of	ADP
ajbmeb-1055	271	3	abstracts	abstract	NOUN
ajbmeb-1055	271	4	of	of	ADP
ajbmeb-1055	271	5	the	the	DET
ajbmeb-1055	271	6	4rd	4rd	PROPN
ajbmeb-1055	271	7	business	business	NOUN
ajbmeb-1055	271	8	systems	systems	PROPN
ajbmeb-1055	271	9	laboratory	laboratory	PROPN
ajbmeb-1055	271	10	international	international	ADJ
ajbmeb-1055	271	11	symposium	symposium	NOUN
ajbmeb-1055	271	12	:	:	PUNCT
ajbmeb-1055	271	13	“	"	PUNCT
ajbmeb-1055	271	14	governing	govern	VERB
ajbmeb-1055	271	15	business	business	NOUN
ajbmeb-1055	271	16	systems	system	NOUN
ajbmeb-1055	271	17	”	"	PUNCT
ajbmeb-1055	271	18	.	.	PUNCT
ajbmeb-1055	272	1	vilnius	vilnius	PROPN
ajbmeb-1055	272	2	,	,	PUNCT
ajbmeb-1055	272	3	lithuania	lithuania	PROPN
ajbmeb-1055	272	4	,	,	PUNCT
ajbmeb-1055	272	5	august	august	PROPN
ajbmeb-1055	272	6	24	24	NUM
ajbmeb-1055	272	7	-	-	SYM
ajbmeb-1055	272	8	26	26	NUM
ajbmeb-1055	272	9	,	,	PUNCT
ajbmeb-1055	272	10	2016	2016	NUM
ajbmeb-1055	272	11	,	,	PUNCT
ajbmeb-1055	272	12	http://bslab-symposium.net/	http://bslab-symposium.net/	PROPN
ajbmeb-1055	272	13	28	28	NUM
ajbmeb-1055	272	14	.	.	PUNCT
ajbmeb-1055	273	1	shahid	shahid	PROPN
ajbmeb-1055	273	2	,	,	PUNCT
ajbmeb-1055	273	3	t.	t.	PROPN
ajbmeb-1055	273	4	h.	h.	PROPN
ajbmeb-1055	273	5	,	,	PUNCT
ajbmeb-1055	273	6	&	&	CCONJ
ajbmeb-1055	273	7	zafar	zafar	PROPN
ajbmeb-1055	273	8	,	,	PUNCT
ajbmeb-1055	273	9	f	f	X
ajbmeb-1055	273	10	“	"	PUNCT
ajbmeb-1055	273	11	the	the	DET
ajbmeb-1055	273	12	impact	impact	NOUN
ajbmeb-1055	273	13	of	of	ADP
ajbmeb-1055	273	14	brand	brand	NOUN
ajbmeb-1055	273	15	awareness	awareness	NOUN
ajbmeb-1055	273	16	on	on	ADP
ajbmeb-1055	273	17	the	the	DET
ajbmeb-1055	273	18	consumers	consumer	NOUN
ajbmeb-1055	273	19	’	'	PUNCT
ajbmeb-1055	273	20	purchase	purchase	NOUN
ajbmeb-1055	273	21	intention	intention	NOUN
ajbmeb-1055	273	22	,	,	PUNCT
ajbmeb-1055	273	23	”	"	PUNCT
ajbmeb-1055	273	24	journal	journal	NOUN
ajbmeb-1055	273	25	of	of	ADP
ajbmeb-1055	273	26	marketing	marketing	NOUN
ajbmeb-1055	273	27	and	and	CCONJ
ajbmeb-1055	273	28	consumer	consumer	NOUN
ajbmeb-1055	273	29	research	research	NOUN
ajbmeb-1055	273	30	,	,	PUNCT
ajbmeb-1055	273	31	33	33	NUM
ajbmeb-1055	273	32	,	,	PUNCT
ajbmeb-1055	273	33	34–38	34–38	NUM
ajbmeb-1055	273	34	.	.	PUNCT
ajbmeb-1055	274	1	doi	doi	NOUN
ajbmeb-1055	274	2	:	:	PUNCT
ajbmeb-1055	274	3	https://doi.org/10.4172/21689601.1000223	https://doi.org/10.4172/21689601.1000223	NOUN
ajbmeb-1055	274	4	29	29	NUM
ajbmeb-1055	274	5	.	.	PUNCT
ajbmeb-1055	275	1	thoma	thoma	NOUN
ajbmeb-1055	275	2	,	,	PUNCT
ajbmeb-1055	275	3	v.	v.	PROPN
ajbmeb-1055	275	4	&	&	CCONJ
ajbmeb-1055	275	5	williams	williams	PROPN
ajbmeb-1055	275	6	,	,	PUNCT
ajbmeb-1055	275	7	a.	a.	PROPN
ajbmeb-1055	275	8	(	(	PUNCT
ajbmeb-1055	275	9	2013	2013	NUM
ajbmeb-1055	275	10	)	)	PUNCT
ajbmeb-1055	275	11	.	.	PUNCT
ajbmeb-1055	276	1	the	the	DET
ajbmeb-1055	276	2	devil	devil	NOUN
ajbmeb-1055	276	3	you	you	PRON
ajbmeb-1055	276	4	know	know	VERB
ajbmeb-1055	276	5	:	:	PUNCT
ajbmeb-1055	276	6	the	the	DET
ajbmeb-1055	276	7	effect	effect	NOUN
ajbmeb-1055	276	8	of	of	ADP
ajbmeb-1055	276	9	recognition	recognition	NOUN
ajbmeb-1055	276	10	of	of	ADP
ajbmeb-1055	276	11	brand	brand	NOUN
ajbmeb-1055	276	12	and	and	CCONJ
ajbmeb-1055	276	13	product	product	NOUN
ajbmeb-1055	276	14	ratings	rating	NOUN
ajbmeb-1055	276	15	on	on	ADP
ajbmeb-1055	276	16	consumer	consumer	NOUN
ajbmeb-1055	276	17	choice	choice	NOUN
ajbmeb-1055	276	18	.	.	PUNCT
ajbmeb-1055	277	1	judgment	judgment	NOUN
ajbmeb-1055	277	2	and	and	CCONJ
ajbmeb-1055	277	3	decision	decision	NOUN
ajbmeb-1055	277	4	making	making	NOUN
ajbmeb-1055	277	5	,	,	PUNCT
ajbmeb-1055	277	6	8(1	8(1	NOUN
ajbmeb-1055	277	7	)	)	PUNCT
ajbmeb-1055	277	8	,	,	PUNCT
ajbmeb-1055	277	9	34	34	NUM
ajbmeb-1055	277	10	-	-	SYM
ajbmeb-1055	277	11	44	44	NUM
ajbmeb-1055	277	12	30	30	NUM
ajbmeb-1055	277	13	.	.	PUNCT
ajbmeb-1055	278	1	vogel	vogel	PROPN
ajbmeb-1055	278	2	,	,	PUNCT
ajbmeb-1055	278	3	v.	v.	ADV
ajbmeb-1055	278	4	,	,	PUNCT
ajbmeb-1055	278	5	evanschitzky	evanschitzky	ADJ
ajbmeb-1055	278	6	,	,	PUNCT
ajbmeb-1055	278	7	h.	h.	PROPN
ajbmeb-1055	278	8	,	,	PUNCT
ajbmeb-1055	278	9	ramaseshan	ramaseshan	PROPN
ajbmeb-1055	278	10	,	,	PUNCT
ajbmeb-1055	278	11	b.	b.	PROPN
ajbmeb-1055	278	12	,	,	PUNCT
ajbmeb-1055	278	13	&	&	CCONJ
ajbmeb-1055	278	14	woisetschläger	woisetschläger	ADV
ajbmeb-1055	278	15	,	,	PUNCT
ajbmeb-1055	278	16	d.	d.	PROPN
ajbmeb-1055	278	17	m.	m.	PROPN
ajbmeb-1055	278	18	(	(	PUNCT
ajbmeb-1055	278	19	2020	2020	NUM
ajbmeb-1055	278	20	)	)	PUNCT
ajbmeb-1055	278	21	.	.	PUNCT
ajbmeb-1055	279	1	standing	stand	VERB
ajbmeb-1055	279	2	out	out	ADP
ajbmeb-1055	279	3	in	in	ADP
ajbmeb-1055	279	4	a	a	DET
ajbmeb-1055	279	5	crowd	crowd	NOUN
ajbmeb-1055	279	6	of	of	ADP
ajbmeb-1055	279	7	apps	app	NOUN
ajbmeb-1055	279	8	:	:	PUNCT
ajbmeb-1055	279	9	how	how	SCONJ
ajbmeb-1055	279	10	mobile	mobile	ADJ
ajbmeb-1055	279	11	app	app	NOUN
ajbmeb-1055	279	12	engagement	engagement	NOUN
ajbmeb-1055	279	13	strategies	strategy	NOUN
ajbmeb-1055	279	14	drive	drive	VERB
ajbmeb-1055	279	15	sustained	sustained	ADJ
ajbmeb-1055	279	16	usage	usage	NOUN
ajbmeb-1055	279	17	intentions	intention	NOUN
ajbmeb-1055	279	18	.	.	PUNCT
ajbmeb-1055	280	1	journal	journal	PROPN
ajbmeb-1055	280	2	of	of	ADP
ajbmeb-1055	280	3	business	business	NOUN
ajbmeb-1055	280	4	research	research	NOUN
ajbmeb-1055	280	5	,	,	PUNCT
ajbmeb-1055	280	6	112	112	NUM
ajbmeb-1055	280	7	,	,	PUNCT
ajbmeb-1055	280	8	211	211	NUM
ajbmeb-1055	280	9	-	-	SYM
ajbmeb-1055	280	10	220	220	NUM
ajbmeb-1055	280	11	.	.	PUNCT