id	sid	tid	token	lemma	pos
ajbmeb-2016	1	1	american	american	PROPN
ajbmeb-2016	1	2	journal	journal	PROPN
ajbmeb-2016	1	3	of	of	ADP
ajbmeb-2016	1	4	business	business	NOUN
ajbmeb-2016	1	5	management	management	NOUN
ajbmeb-2016	1	6	,	,	PUNCT
ajbmeb-2016	1	7	economics	economic	NOUN
ajbmeb-2016	1	8	and	and	CCONJ
ajbmeb-2016	1	9	banking	banking	NOUN
ajbmeb-2016	1	10	issn	issn	PROPN
ajbmeb-2016	1	11	(	(	PUNCT
ajbmeb-2016	1	12	e	e	NOUN
ajbmeb-2016	1	13	):	):	PUNCT
ajbmeb-2016	1	14	2832	2832	NUM
ajbmeb-2016	1	15	-	-	SYM
ajbmeb-2016	1	16	8078	8078	NUM
ajbmeb-2016	1	17	volume	volume	NOUN
ajbmeb-2016	1	18	23	23	NUM
ajbmeb-2016	1	19	,	,	PUNCT
ajbmeb-2016	1	20	|	|	ADV
ajbmeb-2016	1	21	april	april	PROPN
ajbmeb-2016	1	22	2024	2024	NUM
ajbmeb-2016	1	23	p	p	NOUN
ajbmeb-2016	1	24	a	a	PRON
ajbmeb-2016	1	25	g	g	NOUN
ajbmeb-2016	1	26	e	e	NOUN
ajbmeb-2016	1	27	|	|	NOUN
ajbmeb-2016	1	28	170	170	NUM
ajbmeb-2016	1	29	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2016	1	30	optimizing	optimize	VERB
ajbmeb-2016	1	31	transaction	transaction	NOUN
ajbmeb-2016	1	32	management	management	NOUN
ajbmeb-2016	1	33	for	for	ADP
ajbmeb-2016	1	34	enhanced	enhanced	ADJ
ajbmeb-2016	1	35	customer	customer	NOUN
ajbmeb-2016	1	36	loyalty	loyalty	NOUN
ajbmeb-2016	1	37	in	in	ADP
ajbmeb-2016	1	38	the	the	DET
ajbmeb-2016	1	39	digital	digital	ADJ
ajbmeb-2016	1	40	era	era	NOUN
ajbmeb-2016	1	41	dr	dr	PROPN
ajbmeb-2016	1	42	.	.	PROPN
ajbmeb-2016	1	43	owa	owa	PROPN
ajbmeb-2016	1	44	.	.	PROPN
ajbmeb-2016	2	1	fredrick	fredrick	PROPN
ajbmeb-2016	2	2	cna	cna	PROPN
ajbmeb-2016	2	3	1	1	NUM
ajbmeb-2016	2	4	,	,	PUNCT
ajbmeb-2016	2	5	patricia	patricia	PROPN
ajbmeb-2016	2	6	ngozi	ngozi	PROPN
ajbmeb-2016	2	7	nwabudike	nwabudike	PROPN
ajbmeb-2016	2	8	2	2	NUM
ajbmeb-2016	2	9	mrs	mrs	PROPN
ajbmeb-2016	2	10	nnabugwu	nnabugwu	PROPN
ajbmeb-2016	2	11	obiageli	obiageli	PROPN
ajbmeb-2016	2	12	chinwe	chinwe	PROPN
ajbmeb-2016	2	13	3	3	NUM
ajbmeb-2016	2	14	1accountancy	1accountancy	PROPN
ajbmeb-2016	2	15	department	department	NOUN
ajbmeb-2016	2	16	,	,	PUNCT
ajbmeb-2016	2	17	delta	delta	NOUN
ajbmeb-2016	2	18	state	state	PROPN
ajbmeb-2016	2	19	polytechnic	polytechnic	ADJ
ajbmeb-2016	2	20	,	,	PUNCT
ajbmeb-2016	2	21	ogwashi	ogwashi	ADV
ajbmeb-2016	2	22	-	-	PUNCT
ajbmeb-2016	2	23	uku-	uku-	NOUN
ajbmeb-2016	2	24	,	,	PUNCT
ajbmeb-2016	2	25	delta	delta	NOUN
ajbmeb-2016	2	26	state	state	PROPN
ajbmeb-2016	2	27	,	,	PUNCT
ajbmeb-2016	2	28	nigeria	nigeria	PROPN
ajbmeb-2016	2	29	2metalwork	2metalwork	PROPN
ajbmeb-2016	2	30	technology	technology	NOUN
ajbmeb-2016	2	31	education	education	NOUN
ajbmeb-2016	2	32	,	,	PUNCT
ajbmeb-2016	2	33	federal	federal	ADJ
ajbmeb-2016	2	34	college	college	NOUN
ajbmeb-2016	2	35	of	of	ADP
ajbmeb-2016	2	36	education	education	NOUN
ajbmeb-2016	2	37	(	(	PUNCT
ajbmeb-2016	2	38	technical	technical	ADJ
ajbmeb-2016	2	39	)	)	PUNCT
ajbmeb-2016	2	40	,	,	PUNCT
ajbmeb-2016	2	41	asaba	asaba	NOUN
ajbmeb-2016	2	42	3department	3department	NUM
ajbmeb-2016	2	43	of	of	ADP
ajbmeb-2016	2	44	entrepreneurship	entrepreneurship	NOUN
ajbmeb-2016	2	45	studies	study	NOUN
ajbmeb-2016	2	46	,	,	PUNCT
ajbmeb-2016	2	47	university	university	PROPN
ajbmeb-2016	2	48	of	of	ADP
ajbmeb-2016	2	49	nnamdi	nnamdi	PROPN
ajbmeb-2016	2	50	azikiwe	azikiwe	PROPN
ajbmeb-2016	2	51	awka	awka	NOUN
ajbmeb-2016	2	52	email	email	NOUN
ajbmeb-2016	2	53	:	:	PUNCT
ajbmeb-2016	2	54	chukwumenimefred@yahoo.com1	chukwumenimefred@yahoo.com1	NOUN
ajbmeb-2016	2	55	,	,	PUNCT
ajbmeb-2016	2	56	nwabudikepat@gmail.com2	nwabudikepat@gmail.com2	PROPN
ajbmeb-2016	2	57	.	.	PUNCT
ajbmeb-2016	3	1	a	a	DET
ajbmeb-2016	3	2	b	b	PROPN
ajbmeb-2016	3	3	s	s	ADP
ajbmeb-2016	3	4	t	t	PROPN
ajbmeb-2016	3	5	r	r	NOUN
ajbmeb-2016	3	6	a	a	DET
ajbmeb-2016	3	7	c	c	NOUN
ajbmeb-2016	3	8	t	t	NOUN
ajbmeb-2016	3	9	k	k	X
ajbmeb-2016	3	10	e	e	PROPN
ajbmeb-2016	3	11	y	y	PROPN
ajbmeb-2016	3	12	w	w	NOUN
ajbmeb-2016	3	13	o	o	NOUN
ajbmeb-2016	3	14	r	r	NOUN
ajbmeb-2016	3	15	d	d	PROPN
ajbmeb-2016	3	16	s	s	VERB
ajbmeb-2016	3	17	this	this	DET
ajbmeb-2016	3	18	paper	paper	NOUN
ajbmeb-2016	3	19	examined	examine	VERB
ajbmeb-2016	3	20	the	the	DET
ajbmeb-2016	3	21	multifaceted	multifaceted	ADJ
ajbmeb-2016	3	22	dimensions	dimension	NOUN
ajbmeb-2016	3	23	shaping	shape	VERB
ajbmeb-2016	3	24	customer	customer	NOUN
ajbmeb-2016	3	25	loyalty	loyalty	NOUN
ajbmeb-2016	3	26	in	in	ADP
ajbmeb-2016	3	27	the	the	DET
ajbmeb-2016	3	28	digital	digital	ADJ
ajbmeb-2016	3	29	era	era	NOUN
ajbmeb-2016	3	30	,	,	PUNCT
ajbmeb-2016	3	31	emphasizing	emphasize	VERB
ajbmeb-2016	3	32	the	the	DET
ajbmeb-2016	3	33	pivotal	pivotal	ADJ
ajbmeb-2016	3	34	role	role	NOUN
ajbmeb-2016	3	35	of	of	ADP
ajbmeb-2016	3	36	efficient	efficient	ADJ
ajbmeb-2016	3	37	transaction	transaction	NOUN
ajbmeb-2016	3	38	management	management	NOUN
ajbmeb-2016	3	39	.	.	PUNCT
ajbmeb-2016	4	1	through	through	ADP
ajbmeb-2016	4	2	a	a	DET
ajbmeb-2016	4	3	comprehensive	comprehensive	ADJ
ajbmeb-2016	4	4	literature	literature	NOUN
ajbmeb-2016	4	5	review	review	NOUN
ajbmeb-2016	4	6	,	,	PUNCT
ajbmeb-2016	4	7	factors	factor	NOUN
ajbmeb-2016	4	8	influencing	influence	VERB
ajbmeb-2016	4	9	customer	customer	NOUN
ajbmeb-2016	4	10	loyalty	loyalty	NOUN
ajbmeb-2016	4	11	such	such	ADJ
ajbmeb-2016	4	12	as	as	ADP
ajbmeb-2016	4	13	convenience	convenience	NOUN
ajbmeb-2016	4	14	,	,	PUNCT
ajbmeb-2016	4	15	personalization	personalization	NOUN
ajbmeb-2016	4	16	,	,	PUNCT
ajbmeb-2016	4	17	trust	trust	NOUN
ajbmeb-2016	4	18	,	,	PUNCT
ajbmeb-2016	4	19	and	and	CCONJ
ajbmeb-2016	4	20	security	security	NOUN
ajbmeb-2016	4	21	are	be	AUX
ajbmeb-2016	4	22	explored	explore	VERB
ajbmeb-2016	4	23	,	,	PUNCT
ajbmeb-2016	4	24	highlighting	highlight	VERB
ajbmeb-2016	4	25	the	the	DET
ajbmeb-2016	4	26	critical	critical	ADJ
ajbmeb-2016	4	27	importance	importance	NOUN
ajbmeb-2016	4	28	of	of	ADP
ajbmeb-2016	4	29	seamless	seamless	ADJ
ajbmeb-2016	4	30	transaction	transaction	NOUN
ajbmeb-2016	4	31	experiences	experience	NOUN
ajbmeb-2016	4	32	.	.	PUNCT
ajbmeb-2016	5	1	the	the	DET
ajbmeb-2016	5	2	study	study	NOUN
ajbmeb-2016	5	3	elucidates	elucidate	VERB
ajbmeb-2016	5	4	strategies	strategy	NOUN
ajbmeb-2016	5	5	for	for	ADP
ajbmeb-2016	5	6	optimizing	optimize	VERB
ajbmeb-2016	5	7	transaction	transaction	NOUN
ajbmeb-2016	5	8	management	management	NOUN
ajbmeb-2016	5	9	,	,	PUNCT
ajbmeb-2016	5	10	including	include	VERB
ajbmeb-2016	5	11	investments	investment	NOUN
ajbmeb-2016	5	12	in	in	ADP
ajbmeb-2016	5	13	technology	technology	NOUN
ajbmeb-2016	5	14	,	,	PUNCT
ajbmeb-2016	5	15	personalization	personalization	NOUN
ajbmeb-2016	5	16	of	of	ADP
ajbmeb-2016	5	17	customer	customer	NOUN
ajbmeb-2016	5	18	interactions	interaction	NOUN
ajbmeb-2016	5	19	,	,	PUNCT
ajbmeb-2016	5	20	seamless	seamless	ADJ
ajbmeb-2016	5	21	omnichannel	omnichannel	NOUN
ajbmeb-2016	5	22	integration	integration	NOUN
ajbmeb-2016	5	23	,	,	PUNCT
ajbmeb-2016	5	24	and	and	CCONJ
ajbmeb-2016	5	25	a	a	DET
ajbmeb-2016	5	26	focus	focus	NOUN
ajbmeb-2016	5	27	on	on	ADP
ajbmeb-2016	5	28	security	security	NOUN
ajbmeb-2016	5	29	and	and	CCONJ
ajbmeb-2016	5	30	compliance	compliance	NOUN
ajbmeb-2016	5	31	.	.	PUNCT
ajbmeb-2016	6	1	additionally	additionally	ADV
ajbmeb-2016	6	2	,	,	PUNCT
ajbmeb-2016	6	3	case	case	NOUN
ajbmeb-2016	6	4	studies	study	NOUN
ajbmeb-2016	6	5	from	from	ADP
ajbmeb-2016	6	6	nigeria	nigeria	PROPN
ajbmeb-2016	6	7	,	,	PUNCT
ajbmeb-2016	6	8	including	include	VERB
ajbmeb-2016	6	9	e	e	NOUN
ajbmeb-2016	6	10	-	-	NOUN
ajbmeb-2016	6	11	commerce	commerce	NOUN
ajbmeb-2016	6	12	platforms	platform	NOUN
ajbmeb-2016	6	13	like	like	ADP
ajbmeb-2016	6	14	konga	konga	PROPN
ajbmeb-2016	6	15	and	and	CCONJ
ajbmeb-2016	6	16	jumia	jumia	PROPN
ajbmeb-2016	6	17	,	,	PUNCT
ajbmeb-2016	6	18	as	as	ADV
ajbmeb-2016	6	19	well	well	ADV
ajbmeb-2016	6	20	as	as	ADP
ajbmeb-2016	6	21	loyalty	loyalty	NOUN
ajbmeb-2016	6	22	programs	program	NOUN
ajbmeb-2016	6	23	from	from	ADP
ajbmeb-2016	6	24	telecommunications	telecommunications	NOUN
ajbmeb-2016	6	25	companies	company	NOUN
ajbmeb-2016	6	26	and	and	CCONJ
ajbmeb-2016	6	27	banks	bank	NOUN
ajbmeb-2016	6	28	,	,	PUNCT
ajbmeb-2016	6	29	underscore	underscore	VERB
ajbmeb-2016	6	30	the	the	DET
ajbmeb-2016	6	31	tangible	tangible	ADJ
ajbmeb-2016	6	32	impact	impact	NOUN
ajbmeb-2016	6	33	of	of	ADP
ajbmeb-2016	6	34	optimized	optimize	VERB
ajbmeb-2016	6	35	transaction	transaction	NOUN
ajbmeb-2016	6	36	management	management	NOUN
ajbmeb-2016	6	37	on	on	ADP
ajbmeb-2016	6	38	increasing	increase	VERB
ajbmeb-2016	6	39	customer	customer	NOUN
ajbmeb-2016	6	40	retention	retention	NOUN
ajbmeb-2016	6	41	and	and	CCONJ
ajbmeb-2016	6	42	loyalty	loyalty	NOUN
ajbmeb-2016	6	43	.	.	PUNCT
ajbmeb-2016	7	1	the	the	DET
ajbmeb-2016	7	2	paper	paper	NOUN
ajbmeb-2016	7	3	concludes	conclude	VERB
ajbmeb-2016	7	4	with	with	ADP
ajbmeb-2016	7	5	actionable	actionable	ADJ
ajbmeb-2016	7	6	recommendations	recommendation	NOUN
ajbmeb-2016	7	7	for	for	SCONJ
ajbmeb-2016	7	8	businesses	business	NOUN
ajbmeb-2016	7	9	to	to	PART
ajbmeb-2016	7	10	enhance	enhance	VERB
ajbmeb-2016	7	11	transaction	transaction	NOUN
ajbmeb-2016	7	12	management	management	NOUN
ajbmeb-2016	7	13	,	,	PUNCT
ajbmeb-2016	7	14	emphasizing	emphasize	VERB
ajbmeb-2016	7	15	the	the	DET
ajbmeb-2016	7	16	significance	significance	NOUN
ajbmeb-2016	7	17	of	of	ADP
ajbmeb-2016	7	18	employee	employee	NOUN
ajbmeb-2016	7	19	training	training	NOUN
ajbmeb-2016	7	20	,	,	PUNCT
ajbmeb-2016	7	21	data	datum	NOUN
ajbmeb-2016	7	22	analytics	analytic	NOUN
ajbmeb-2016	7	23	utilization	utilization	NOUN
ajbmeb-2016	7	24	,	,	PUNCT
ajbmeb-2016	7	25	omnichannel	omnichannel	NOUN
ajbmeb-2016	7	26	integration	integration	NOUN
ajbmeb-2016	7	27	,	,	PUNCT
ajbmeb-2016	7	28	security	security	NOUN
ajbmeb-2016	7	29	measures	measure	NOUN
ajbmeb-2016	7	30	,	,	PUNCT
ajbmeb-2016	7	31	and	and	CCONJ
ajbmeb-2016	7	32	the	the	DET
ajbmeb-2016	7	33	development	development	NOUN
ajbmeb-2016	7	34	of	of	ADP
ajbmeb-2016	7	35	customer	customer	NOUN
ajbmeb-2016	7	36	loyalty	loyalty	NOUN
ajbmeb-2016	7	37	programs	program	NOUN
ajbmeb-2016	7	38	.	.	PUNCT
ajbmeb-2016	8	1	by	by	ADP
ajbmeb-2016	8	2	prioritizing	prioritize	VERB
ajbmeb-2016	8	3	efficient	efficient	ADJ
ajbmeb-2016	8	4	transaction	transaction	NOUN
ajbmeb-2016	8	5	processes	process	NOUN
ajbmeb-2016	8	6	and	and	CCONJ
ajbmeb-2016	8	7	leveraging	leverage	VERB
ajbmeb-2016	8	8	data	data	NOUN
ajbmeb-2016	8	9	-	-	PUNCT
ajbmeb-2016	8	10	driven	drive	VERB
ajbmeb-2016	8	11	insights	insight	NOUN
ajbmeb-2016	8	12	,	,	PUNCT
ajbmeb-2016	8	13	businesses	business	NOUN
ajbmeb-2016	8	14	can	can	AUX
ajbmeb-2016	8	15	foster	foster	VERB
ajbmeb-2016	8	16	enduring	enduring	ADJ
ajbmeb-2016	8	17	relationships	relationship	NOUN
ajbmeb-2016	8	18	with	with	ADP
ajbmeb-2016	8	19	customers	customer	NOUN
ajbmeb-2016	8	20	and	and	CCONJ
ajbmeb-2016	8	21	thrive	thrive	VERB
ajbmeb-2016	8	22	in	in	ADP
ajbmeb-2016	8	23	the	the	DET
ajbmeb-2016	8	24	competitive	competitive	ADJ
ajbmeb-2016	8	25	digital	digital	ADJ
ajbmeb-2016	8	26	landscape	landscape	NOUN
ajbmeb-2016	8	27	.	.	PUNCT
ajbmeb-2016	9	1	transaction	transaction	NOUN
ajbmeb-2016	9	2	management	management	NOUN
ajbmeb-2016	9	3	,	,	PUNCT
ajbmeb-2016	9	4	customer	customer	NOUN
ajbmeb-2016	9	5	loyalty	loyalty	NOUN
ajbmeb-2016	9	6	,	,	PUNCT
ajbmeb-2016	9	7	digital	digital	ADJ
ajbmeb-2016	9	8	era	era	NOUN
ajbmeb-2016	9	9	,	,	PUNCT
ajbmeb-2016	9	10	optimization	optimization	NOUN
ajbmeb-2016	9	11	introduction	introduction	NOUN
ajbmeb-2016	9	12	in	in	ADP
ajbmeb-2016	9	13	today	today	NOUN
ajbmeb-2016	9	14	's	's	PART
ajbmeb-2016	9	15	fast	fast	ADV
ajbmeb-2016	9	16	-	-	PUNCT
ajbmeb-2016	9	17	paced	pace	VERB
ajbmeb-2016	9	18	digital	digital	ADJ
ajbmeb-2016	9	19	landscape	landscape	NOUN
ajbmeb-2016	9	20	,	,	PUNCT
ajbmeb-2016	9	21	optimizing	optimize	VERB
ajbmeb-2016	9	22	transaction	transaction	NOUN
ajbmeb-2016	9	23	management	management	NOUN
ajbmeb-2016	9	24	is	be	AUX
ajbmeb-2016	9	25	paramount	paramount	ADJ
ajbmeb-2016	9	26	for	for	ADP
ajbmeb-2016	9	27	businesses	business	NOUN
ajbmeb-2016	9	28	striving	strive	VERB
ajbmeb-2016	9	29	to	to	PART
ajbmeb-2016	9	30	cultivate	cultivate	VERB
ajbmeb-2016	9	31	enhanced	enhanced	ADJ
ajbmeb-2016	9	32	customer	customer	NOUN
ajbmeb-2016	9	33	loyalty	loyalty	NOUN
ajbmeb-2016	9	34	.	.	PUNCT
ajbmeb-2016	10	1	the	the	DET
ajbmeb-2016	10	2	advent	advent	NOUN
ajbmeb-2016	10	3	of	of	ADP
ajbmeb-2016	10	4	e	e	NOUN
ajbmeb-2016	10	5	-	-	NOUN
ajbmeb-2016	10	6	commerce	commerce	ADJ
ajbmeb-2016	10	7	,	,	PUNCT
ajbmeb-2016	10	8	mobile	mobile	ADJ
ajbmeb-2016	10	9	banking	banking	NOUN
ajbmeb-2016	10	10	,	,	PUNCT
ajbmeb-2016	10	11	and	and	CCONJ
ajbmeb-2016	10	12	digital	digital	ADJ
ajbmeb-2016	10	13	payment	payment	NOUN
ajbmeb-2016	10	14	platforms	platform	NOUN
ajbmeb-2016	10	15	has	have	AUX
ajbmeb-2016	10	16	revolutionized	revolutionize	VERB
ajbmeb-2016	10	17	the	the	DET
ajbmeb-2016	10	18	way	way	NOUN
ajbmeb-2016	10	19	transactions	transaction	NOUN
ajbmeb-2016	10	20	are	be	AUX
ajbmeb-2016	10	21	conducted	conduct	VERB
ajbmeb-2016	10	22	,	,	PUNCT
ajbmeb-2016	10	23	presenting	present	VERB
ajbmeb-2016	10	24	both	both	DET
ajbmeb-2016	10	25	challenges	challenge	NOUN
ajbmeb-2016	10	26	and	and	CCONJ
ajbmeb-2016	10	27	opportunities	opportunity	NOUN
ajbmeb-2016	10	28	for	for	SCONJ
ajbmeb-2016	10	29	businesses	business	NOUN
ajbmeb-2016	10	30	to	to	PART
ajbmeb-2016	10	31	streamline	streamline	VERB
ajbmeb-2016	10	32	their	their	PRON
ajbmeb-2016	10	33	operations	operation	NOUN
ajbmeb-2016	10	34	and	and	CCONJ
ajbmeb-2016	10	35	foster	foster	ADJ
ajbmeb-2016	10	36	american	american	PROPN
ajbmeb-2016	10	37	journal	journal	PROPN
ajbmeb-2016	10	38	of	of	ADP
ajbmeb-2016	10	39	business	business	NOUN
ajbmeb-2016	10	40	management	management	NOUN
ajbmeb-2016	10	41	,	,	PUNCT
ajbmeb-2016	10	42	economics	economic	NOUN
ajbmeb-2016	10	43	and	and	CCONJ
ajbmeb-2016	10	44	banking	banking	NOUN
ajbmeb-2016	10	45	volume	volume	NOUN
ajbmeb-2016	10	46	23	23	NUM
ajbmeb-2016	10	47	april	april	PROPN
ajbmeb-2016	10	48	2024	2024	NUM
ajbmeb-2016	10	49	p	p	NOUN
ajbmeb-2016	11	1	a	a	DET
ajbmeb-2016	11	2	g	g	NOUN
ajbmeb-2016	11	3	e	e	NOUN
ajbmeb-2016	11	4	|	|	ADV
ajbmeb-2016	11	5	171	171	NUM
ajbmeb-2016	11	6	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2016	11	7	stronger	strong	ADJ
ajbmeb-2016	11	8	connections	connection	NOUN
ajbmeb-2016	11	9	with	with	ADP
ajbmeb-2016	11	10	customers	customer	NOUN
ajbmeb-2016	11	11	.	.	PUNCT
ajbmeb-2016	12	1	by	by	ADP
ajbmeb-2016	12	2	implementing	implement	VERB
ajbmeb-2016	12	3	efficient	efficient	ADJ
ajbmeb-2016	12	4	transaction	transaction	NOUN
ajbmeb-2016	12	5	management	management	NOUN
ajbmeb-2016	12	6	systems	system	NOUN
ajbmeb-2016	12	7	,	,	PUNCT
ajbmeb-2016	12	8	companies	company	NOUN
ajbmeb-2016	12	9	can	can	AUX
ajbmeb-2016	12	10	ensure	ensure	VERB
ajbmeb-2016	12	11	seamless	seamless	ADJ
ajbmeb-2016	12	12	and	and	CCONJ
ajbmeb-2016	12	13	secure	secure	ADJ
ajbmeb-2016	12	14	transactions	transaction	NOUN
ajbmeb-2016	12	15	,	,	PUNCT
ajbmeb-2016	12	16	thereby	thereby	ADV
ajbmeb-2016	12	17	enhancing	enhance	VERB
ajbmeb-2016	12	18	the	the	DET
ajbmeb-2016	12	19	overall	overall	ADJ
ajbmeb-2016	12	20	customer	customer	NOUN
ajbmeb-2016	12	21	experience	experience	NOUN
ajbmeb-2016	12	22	.	.	PUNCT
ajbmeb-2016	13	1	this	this	PRON
ajbmeb-2016	13	2	is	be	AUX
ajbmeb-2016	13	3	particularly	particularly	ADV
ajbmeb-2016	13	4	crucial	crucial	ADJ
ajbmeb-2016	13	5	in	in	ADP
ajbmeb-2016	13	6	an	an	DET
ajbmeb-2016	13	7	era	era	NOUN
ajbmeb-2016	13	8	where	where	SCONJ
ajbmeb-2016	13	9	consumers	consumer	NOUN
ajbmeb-2016	13	10	demand	demand	VERB
ajbmeb-2016	13	11	convenience	convenience	NOUN
ajbmeb-2016	13	12	,	,	PUNCT
ajbmeb-2016	13	13	reliability	reliability	NOUN
ajbmeb-2016	13	14	,	,	PUNCT
ajbmeb-2016	13	15	and	and	CCONJ
ajbmeb-2016	13	16	personalized	personalized	ADJ
ajbmeb-2016	13	17	interactions	interaction	NOUN
ajbmeb-2016	13	18	at	at	ADP
ajbmeb-2016	13	19	every	every	DET
ajbmeb-2016	13	20	touchpoint	touchpoint	NOUN
ajbmeb-2016	13	21	of	of	ADP
ajbmeb-2016	13	22	their	their	PRON
ajbmeb-2016	13	23	purchasing	purchase	VERB
ajbmeb-2016	13	24	journey	journey	NOUN
ajbmeb-2016	13	25	(	(	PUNCT
ajbmeb-2016	13	26	cao	cao	PROPN
ajbmeb-2016	13	27	&	&	CCONJ
ajbmeb-2016	13	28	zhang	zhang	PROPN
ajbmeb-2016	13	29	,	,	PUNCT
ajbmeb-2016	13	30	2020	2020	NUM
ajbmeb-2016	13	31	)	)	PUNCT
ajbmeb-2016	13	32	.	.	PUNCT
ajbmeb-2016	14	1	moreover	moreover	ADV
ajbmeb-2016	14	2	,	,	PUNCT
ajbmeb-2016	14	3	in	in	ADP
ajbmeb-2016	14	4	the	the	DET
ajbmeb-2016	14	5	digital	digital	ADJ
ajbmeb-2016	14	6	era	era	NOUN
ajbmeb-2016	14	7	,	,	PUNCT
ajbmeb-2016	14	8	where	where	SCONJ
ajbmeb-2016	14	9	competition	competition	NOUN
ajbmeb-2016	14	10	is	be	AUX
ajbmeb-2016	14	11	fierce	fierce	ADJ
ajbmeb-2016	14	12	and	and	CCONJ
ajbmeb-2016	14	13	customer	customer	NOUN
ajbmeb-2016	14	14	expectations	expectation	NOUN
ajbmeb-2016	14	15	are	be	AUX
ajbmeb-2016	14	16	continually	continually	ADV
ajbmeb-2016	14	17	evolving	evolve	VERB
ajbmeb-2016	14	18	,	,	PUNCT
ajbmeb-2016	14	19	businesses	business	NOUN
ajbmeb-2016	14	20	must	must	AUX
ajbmeb-2016	14	21	leverage	leverage	VERB
ajbmeb-2016	14	22	innovative	innovative	ADJ
ajbmeb-2016	14	23	technologies	technology	NOUN
ajbmeb-2016	14	24	and	and	CCONJ
ajbmeb-2016	14	25	data	datum	NOUN
ajbmeb-2016	14	26	analytics	analytic	NOUN
ajbmeb-2016	14	27	to	to	PART
ajbmeb-2016	14	28	optimize	optimize	VERB
ajbmeb-2016	14	29	transaction	transaction	NOUN
ajbmeb-2016	14	30	management	management	NOUN
ajbmeb-2016	14	31	.	.	PUNCT
ajbmeb-2016	15	1	through	through	ADP
ajbmeb-2016	15	2	the	the	DET
ajbmeb-2016	15	3	strategic	strategic	ADJ
ajbmeb-2016	15	4	utilization	utilization	NOUN
ajbmeb-2016	15	5	of	of	ADP
ajbmeb-2016	15	6	data	data	NOUN
ajbmeb-2016	15	7	-	-	PUNCT
ajbmeb-2016	15	8	driven	drive	VERB
ajbmeb-2016	15	9	insights	insight	NOUN
ajbmeb-2016	15	10	,	,	PUNCT
ajbmeb-2016	15	11	companies	company	NOUN
ajbmeb-2016	15	12	can	can	AUX
ajbmeb-2016	15	13	gain	gain	VERB
ajbmeb-2016	15	14	a	a	DET
ajbmeb-2016	15	15	deeper	deep	ADJ
ajbmeb-2016	15	16	understanding	understanding	NOUN
ajbmeb-2016	15	17	of	of	ADP
ajbmeb-2016	15	18	customer	customer	NOUN
ajbmeb-2016	15	19	preferences	preference	NOUN
ajbmeb-2016	15	20	,	,	PUNCT
ajbmeb-2016	15	21	behaviors	behavior	NOUN
ajbmeb-2016	15	22	,	,	PUNCT
ajbmeb-2016	15	23	and	and	CCONJ
ajbmeb-2016	15	24	purchasing	purchase	VERB
ajbmeb-2016	15	25	patterns	pattern	NOUN
ajbmeb-2016	15	26	.	.	PUNCT
ajbmeb-2016	16	1	this	this	PRON
ajbmeb-2016	16	2	enables	enable	VERB
ajbmeb-2016	16	3	them	they	PRON
ajbmeb-2016	16	4	to	to	PART
ajbmeb-2016	16	5	tailor	tailor	VERB
ajbmeb-2016	16	6	their	their	PRON
ajbmeb-2016	16	7	transactional	transactional	ADJ
ajbmeb-2016	16	8	processes	process	NOUN
ajbmeb-2016	16	9	,	,	PUNCT
ajbmeb-2016	16	10	offer	offer	VERB
ajbmeb-2016	16	11	personalized	personalized	ADJ
ajbmeb-2016	16	12	recommendations	recommendation	NOUN
ajbmeb-2016	16	13	,	,	PUNCT
ajbmeb-2016	16	14	and	and	CCONJ
ajbmeb-2016	16	15	anticipate	anticipate	VERB
ajbmeb-2016	16	16	customer	customer	NOUN
ajbmeb-2016	16	17	needs	need	NOUN
ajbmeb-2016	16	18	,	,	PUNCT
ajbmeb-2016	16	19	thereby	thereby	ADV
ajbmeb-2016	16	20	fostering	foster	VERB
ajbmeb-2016	16	21	a	a	DET
ajbmeb-2016	16	22	sense	sense	NOUN
ajbmeb-2016	16	23	of	of	ADP
ajbmeb-2016	16	24	loyalty	loyalty	NOUN
ajbmeb-2016	16	25	and	and	CCONJ
ajbmeb-2016	16	26	affinity	affinity	NOUN
ajbmeb-2016	16	27	towards	towards	ADP
ajbmeb-2016	16	28	the	the	DET
ajbmeb-2016	16	29	brand	brand	NOUN
ajbmeb-2016	16	30	(	(	PUNCT
ajbmeb-2016	16	31	ravichandran	ravichandran	PROPN
ajbmeb-2016	16	32	&	&	CCONJ
ajbmeb-2016	16	33	rai	rai	PROPN
ajbmeb-2016	16	34	,	,	PUNCT
ajbmeb-2016	16	35	2021	2021	NUM
ajbmeb-2016	16	36	)	)	PUNCT
ajbmeb-2016	16	37	.	.	PUNCT
ajbmeb-2016	17	1	by	by	ADP
ajbmeb-2016	17	2	harnessing	harness	VERB
ajbmeb-2016	17	3	the	the	DET
ajbmeb-2016	17	4	power	power	NOUN
ajbmeb-2016	17	5	of	of	ADP
ajbmeb-2016	17	6	artificial	artificial	ADJ
ajbmeb-2016	17	7	intelligence	intelligence	NOUN
ajbmeb-2016	17	8	,	,	PUNCT
ajbmeb-2016	17	9	machine	machine	NOUN
ajbmeb-2016	17	10	learning	learning	NOUN
ajbmeb-2016	17	11	,	,	PUNCT
ajbmeb-2016	17	12	and	and	CCONJ
ajbmeb-2016	17	13	predictive	predictive	ADJ
ajbmeb-2016	17	14	analytics	analytic	NOUN
ajbmeb-2016	17	15	,	,	PUNCT
ajbmeb-2016	17	16	businesses	business	NOUN
ajbmeb-2016	17	17	can	can	AUX
ajbmeb-2016	17	18	streamline	streamline	VERB
ajbmeb-2016	17	19	transactional	transactional	ADJ
ajbmeb-2016	17	20	workflows	workflow	NOUN
ajbmeb-2016	17	21	,	,	PUNCT
ajbmeb-2016	17	22	mitigate	mitigate	VERB
ajbmeb-2016	17	23	risks	risk	NOUN
ajbmeb-2016	17	24	,	,	PUNCT
ajbmeb-2016	17	25	and	and	CCONJ
ajbmeb-2016	17	26	deliver	deliver	VERB
ajbmeb-2016	17	27	hyper	hyper	ADJ
ajbmeb-2016	17	28	-	-	ADJ
ajbmeb-2016	17	29	personalized	personalized	ADJ
ajbmeb-2016	17	30	experiences	experience	NOUN
ajbmeb-2016	17	31	that	that	PRON
ajbmeb-2016	17	32	resonate	resonate	VERB
ajbmeb-2016	17	33	with	with	ADP
ajbmeb-2016	17	34	customers	customer	NOUN
ajbmeb-2016	17	35	on	on	ADP
ajbmeb-2016	17	36	a	a	DET
ajbmeb-2016	17	37	deeper	deep	ADJ
ajbmeb-2016	17	38	level	level	NOUN
ajbmeb-2016	17	39	.	.	PUNCT
ajbmeb-2016	18	1	furthermore	furthermore	ADV
ajbmeb-2016	18	2	,	,	PUNCT
ajbmeb-2016	18	3	in	in	ADP
ajbmeb-2016	18	4	an	an	DET
ajbmeb-2016	18	5	increasingly	increasingly	ADV
ajbmeb-2016	18	6	interconnected	interconnect	VERB
ajbmeb-2016	18	7	digital	digital	ADJ
ajbmeb-2016	18	8	ecosystem	ecosystem	NOUN
ajbmeb-2016	18	9	,	,	PUNCT
ajbmeb-2016	18	10	where	where	SCONJ
ajbmeb-2016	18	11	competition	competition	NOUN
ajbmeb-2016	18	12	knows	know	VERB
ajbmeb-2016	18	13	no	no	DET
ajbmeb-2016	18	14	boundaries	boundary	NOUN
ajbmeb-2016	18	15	,	,	PUNCT
ajbmeb-2016	18	16	businesses	business	NOUN
ajbmeb-2016	18	17	must	must	AUX
ajbmeb-2016	18	18	prioritize	prioritize	VERB
ajbmeb-2016	18	19	transparency	transparency	NOUN
ajbmeb-2016	18	20	,	,	PUNCT
ajbmeb-2016	18	21	security	security	NOUN
ajbmeb-2016	18	22	,	,	PUNCT
ajbmeb-2016	18	23	and	and	CCONJ
ajbmeb-2016	18	24	trust	trust	NOUN
ajbmeb-2016	18	25	in	in	ADP
ajbmeb-2016	18	26	their	their	PRON
ajbmeb-2016	18	27	transactional	transactional	ADJ
ajbmeb-2016	18	28	interactions	interaction	NOUN
ajbmeb-2016	18	29	.	.	PUNCT
ajbmeb-2016	19	1	by	by	ADP
ajbmeb-2016	19	2	implementing	implement	VERB
ajbmeb-2016	19	3	robust	robust	ADJ
ajbmeb-2016	19	4	cybersecurity	cybersecurity	NOUN
ajbmeb-2016	19	5	measures	measure	NOUN
ajbmeb-2016	19	6	,	,	PUNCT
ajbmeb-2016	19	7	adhering	adhere	VERB
ajbmeb-2016	19	8	to	to	ADP
ajbmeb-2016	19	9	regulatory	regulatory	ADJ
ajbmeb-2016	19	10	compliance	compliance	NOUN
ajbmeb-2016	19	11	standards	standard	NOUN
ajbmeb-2016	19	12	,	,	PUNCT
ajbmeb-2016	19	13	and	and	CCONJ
ajbmeb-2016	19	14	adopting	adopt	VERB
ajbmeb-2016	19	15	blockchain	blockchain	PROPN
ajbmeb-2016	19	16	technology	technology	NOUN
ajbmeb-2016	19	17	for	for	ADP
ajbmeb-2016	19	18	enhanced	enhanced	ADJ
ajbmeb-2016	19	19	transparency	transparency	NOUN
ajbmeb-2016	19	20	and	and	CCONJ
ajbmeb-2016	19	21	immutability	immutability	NOUN
ajbmeb-2016	19	22	,	,	PUNCT
ajbmeb-2016	19	23	companies	company	NOUN
ajbmeb-2016	19	24	can	can	AUX
ajbmeb-2016	19	25	instill	instill	VERB
ajbmeb-2016	19	26	confidence	confidence	NOUN
ajbmeb-2016	19	27	and	and	CCONJ
ajbmeb-2016	19	28	peace	peace	NOUN
ajbmeb-2016	19	29	of	of	ADP
ajbmeb-2016	19	30	mind	mind	NOUN
ajbmeb-2016	19	31	among	among	ADP
ajbmeb-2016	19	32	customers	customer	NOUN
ajbmeb-2016	19	33	regarding	regard	VERB
ajbmeb-2016	19	34	the	the	DET
ajbmeb-2016	19	35	safety	safety	NOUN
ajbmeb-2016	19	36	and	and	CCONJ
ajbmeb-2016	19	37	integrity	integrity	NOUN
ajbmeb-2016	19	38	of	of	ADP
ajbmeb-2016	19	39	their	their	PRON
ajbmeb-2016	19	40	transactions	transaction	NOUN
ajbmeb-2016	19	41	(	(	PUNCT
ajbmeb-2016	19	42	kshetri	kshetri	ADJ
ajbmeb-2016	19	43	,	,	PUNCT
ajbmeb-2016	19	44	2018	2018	NUM
ajbmeb-2016	19	45	)	)	PUNCT
ajbmeb-2016	19	46	.	.	PUNCT
ajbmeb-2016	20	1	as	as	SCONJ
ajbmeb-2016	20	2	businesses	business	NOUN
ajbmeb-2016	20	3	increasingly	increasingly	ADV
ajbmeb-2016	20	4	rely	rely	VERB
ajbmeb-2016	20	5	on	on	ADP
ajbmeb-2016	20	6	digital	digital	ADJ
ajbmeb-2016	20	7	channels	channel	NOUN
ajbmeb-2016	20	8	for	for	ADP
ajbmeb-2016	20	9	transactions	transaction	NOUN
ajbmeb-2016	20	10	,	,	PUNCT
ajbmeb-2016	20	11	the	the	DET
ajbmeb-2016	20	12	ability	ability	NOUN
ajbmeb-2016	20	13	to	to	PART
ajbmeb-2016	20	14	manage	manage	VERB
ajbmeb-2016	20	15	these	these	DET
ajbmeb-2016	20	16	processes	process	NOUN
ajbmeb-2016	20	17	effectively	effectively	ADV
ajbmeb-2016	20	18	becomes	become	VERB
ajbmeb-2016	20	19	paramount	paramount	ADJ
ajbmeb-2016	20	20	.	.	PUNCT
ajbmeb-2016	21	1	research	research	NOUN
ajbmeb-2016	21	2	has	have	AUX
ajbmeb-2016	21	3	shown	show	VERB
ajbmeb-2016	21	4	that	that	SCONJ
ajbmeb-2016	21	5	seamless	seamless	ADJ
ajbmeb-2016	21	6	transaction	transaction	NOUN
ajbmeb-2016	21	7	experiences	experience	NOUN
ajbmeb-2016	21	8	contribute	contribute	VERB
ajbmeb-2016	21	9	significantly	significantly	ADV
ajbmeb-2016	21	10	to	to	ADP
ajbmeb-2016	21	11	customer	customer	NOUN
ajbmeb-2016	21	12	satisfaction	satisfaction	NOUN
ajbmeb-2016	21	13	and	and	CCONJ
ajbmeb-2016	21	14	loyalty	loyalty	NOUN
ajbmeb-2016	21	15	,	,	PUNCT
ajbmeb-2016	21	16	as	as	SCONJ
ajbmeb-2016	21	17	customers	customer	NOUN
ajbmeb-2016	21	18	are	be	AUX
ajbmeb-2016	21	19	more	more	ADV
ajbmeb-2016	21	20	likely	likely	ADJ
ajbmeb-2016	21	21	to	to	PART
ajbmeb-2016	21	22	return	return	VERB
ajbmeb-2016	21	23	to	to	ADP
ajbmeb-2016	21	24	businesses	business	NOUN
ajbmeb-2016	21	25	that	that	PRON
ajbmeb-2016	21	26	offer	offer	VERB
ajbmeb-2016	21	27	hassle	hassle	NOUN
ajbmeb-2016	21	28	-	-	PUNCT
ajbmeb-2016	21	29	free	free	ADJ
ajbmeb-2016	21	30	and	and	CCONJ
ajbmeb-2016	21	31	reliable	reliable	ADJ
ajbmeb-2016	21	32	transactional	transactional	ADJ
ajbmeb-2016	21	33	interactions	interaction	NOUN
ajbmeb-2016	21	34	(	(	PUNCT
ajbmeb-2016	21	35	rigby	rigby	PROPN
ajbmeb-2016	21	36	et	et	PROPN
ajbmeb-2016	21	37	al	al	PROPN
ajbmeb-2016	21	38	.	.	PROPN
ajbmeb-2016	21	39	,	,	PUNCT
ajbmeb-2016	21	40	2020	2020	NUM
ajbmeb-2016	21	41	)	)	PUNCT
ajbmeb-2016	21	42	.	.	PUNCT
ajbmeb-2016	22	1	moreover	moreover	ADV
ajbmeb-2016	22	2	,	,	PUNCT
ajbmeb-2016	22	3	transaction	transaction	NOUN
ajbmeb-2016	22	4	management	management	NOUN
ajbmeb-2016	22	5	serves	serve	VERB
ajbmeb-2016	22	6	as	as	ADP
ajbmeb-2016	22	7	a	a	DET
ajbmeb-2016	22	8	key	key	ADJ
ajbmeb-2016	22	9	touchpoint	touchpoint	NOUN
ajbmeb-2016	22	10	for	for	ADP
ajbmeb-2016	22	11	building	build	VERB
ajbmeb-2016	22	12	trust	trust	NOUN
ajbmeb-2016	22	13	and	and	CCONJ
ajbmeb-2016	22	14	credibility	credibility	NOUN
ajbmeb-2016	22	15	with	with	ADP
ajbmeb-2016	22	16	customers	customer	NOUN
ajbmeb-2016	22	17	.	.	PUNCT
ajbmeb-2016	23	1	in	in	ADP
ajbmeb-2016	23	2	an	an	DET
ajbmeb-2016	23	3	era	era	NOUN
ajbmeb-2016	23	4	marked	mark	VERB
ajbmeb-2016	23	5	by	by	ADP
ajbmeb-2016	23	6	data	datum	NOUN
ajbmeb-2016	23	7	breaches	breach	NOUN
ajbmeb-2016	23	8	and	and	CCONJ
ajbmeb-2016	23	9	security	security	NOUN
ajbmeb-2016	23	10	concerns	concern	NOUN
ajbmeb-2016	23	11	,	,	PUNCT
ajbmeb-2016	23	12	ensuring	ensure	VERB
ajbmeb-2016	23	13	the	the	DET
ajbmeb-2016	23	14	security	security	NOUN
ajbmeb-2016	23	15	and	and	CCONJ
ajbmeb-2016	23	16	integrity	integrity	NOUN
ajbmeb-2016	23	17	of	of	ADP
ajbmeb-2016	23	18	transactions	transaction	NOUN
ajbmeb-2016	23	19	is	be	AUX
ajbmeb-2016	23	20	crucial	crucial	ADJ
ajbmeb-2016	23	21	for	for	ADP
ajbmeb-2016	23	22	maintaining	maintain	VERB
ajbmeb-2016	23	23	customer	customer	NOUN
ajbmeb-2016	23	24	trust	trust	NOUN
ajbmeb-2016	23	25	.	.	PUNCT
ajbmeb-2016	24	1	businesses	business	NOUN
ajbmeb-2016	24	2	that	that	PRON
ajbmeb-2016	24	3	prioritize	prioritize	VERB
ajbmeb-2016	24	4	robust	robust	ADJ
ajbmeb-2016	24	5	security	security	NOUN
ajbmeb-2016	24	6	measures	measure	NOUN
ajbmeb-2016	24	7	and	and	CCONJ
ajbmeb-2016	24	8	transparent	transparent	ADJ
ajbmeb-2016	24	9	transactional	transactional	ADJ
ajbmeb-2016	24	10	processes	process	NOUN
ajbmeb-2016	24	11	are	be	AUX
ajbmeb-2016	24	12	better	well	ADV
ajbmeb-2016	24	13	positioned	position	VERB
ajbmeb-2016	24	14	to	to	PART
ajbmeb-2016	24	15	cultivate	cultivate	VERB
ajbmeb-2016	24	16	trust	trust	NOUN
ajbmeb-2016	24	17	and	and	CCONJ
ajbmeb-2016	24	18	confidence	confidence	NOUN
ajbmeb-2016	24	19	among	among	ADP
ajbmeb-2016	24	20	their	their	PRON
ajbmeb-2016	24	21	customer	customer	NOUN
ajbmeb-2016	24	22	base	base	NOUN
ajbmeb-2016	24	23	.	.	PUNCT
ajbmeb-2016	25	1	studies	study	NOUN
ajbmeb-2016	25	2	have	have	AUX
ajbmeb-2016	25	3	highlighted	highlight	VERB
ajbmeb-2016	25	4	the	the	DET
ajbmeb-2016	25	5	correlation	correlation	NOUN
ajbmeb-2016	25	6	between	between	ADP
ajbmeb-2016	25	7	trust	trust	NOUN
ajbmeb-2016	25	8	and	and	CCONJ
ajbmeb-2016	25	9	customer	customer	NOUN
ajbmeb-2016	25	10	loyalty	loyalty	NOUN
ajbmeb-2016	25	11	,	,	PUNCT
ajbmeb-2016	25	12	emphasizing	emphasize	VERB
ajbmeb-2016	25	13	the	the	DET
ajbmeb-2016	25	14	role	role	NOUN
ajbmeb-2016	25	15	of	of	ADP
ajbmeb-2016	25	16	secure	secure	ADJ
ajbmeb-2016	25	17	and	and	CCONJ
ajbmeb-2016	25	18	transparent	transparent	ADJ
ajbmeb-2016	25	19	transaction	transaction	NOUN
ajbmeb-2016	25	20	management	management	NOUN
ajbmeb-2016	25	21	in	in	ADP
ajbmeb-2016	25	22	fostering	foster	VERB
ajbmeb-2016	25	23	long	long	ADJ
ajbmeb-2016	25	24	-	-	PUNCT
ajbmeb-2016	25	25	term	term	NOUN
ajbmeb-2016	25	26	relationships	relationship	NOUN
ajbmeb-2016	25	27	with	with	ADP
ajbmeb-2016	25	28	customers	customer	NOUN
ajbmeb-2016	25	29	(	(	PUNCT
ajbmeb-2016	25	30	hennig	hennig	X
ajbmeb-2016	25	31	-	-	PUNCT
ajbmeb-2016	25	32	thurau	thurau	PROPN
ajbmeb-2016	25	33	et	et	PROPN
ajbmeb-2016	25	34	al	al	PROPN
ajbmeb-2016	25	35	.	.	PROPN
ajbmeb-2016	25	36	,	,	PUNCT
ajbmeb-2016	25	37	2019	2019	NUM
ajbmeb-2016	25	38	)	)	PUNCT
ajbmeb-2016	25	39	.	.	PUNCT
ajbmeb-2016	26	1	furthermore	furthermore	ADV
ajbmeb-2016	26	2	,	,	PUNCT
ajbmeb-2016	26	3	effective	effective	ADJ
ajbmeb-2016	26	4	transaction	transaction	NOUN
ajbmeb-2016	26	5	management	management	NOUN
ajbmeb-2016	26	6	enables	enable	VERB
ajbmeb-2016	26	7	businesses	business	NOUN
ajbmeb-2016	26	8	to	to	PART
ajbmeb-2016	26	9	gain	gain	VERB
ajbmeb-2016	26	10	valuable	valuable	ADJ
ajbmeb-2016	26	11	insights	insight	NOUN
ajbmeb-2016	26	12	into	into	ADP
ajbmeb-2016	26	13	customer	customer	NOUN
ajbmeb-2016	26	14	preferences	preference	NOUN
ajbmeb-2016	26	15	,	,	PUNCT
ajbmeb-2016	26	16	behaviors	behavior	NOUN
ajbmeb-2016	26	17	,	,	PUNCT
ajbmeb-2016	26	18	and	and	CCONJ
ajbmeb-2016	26	19	purchasing	purchase	VERB
ajbmeb-2016	26	20	patterns	pattern	NOUN
ajbmeb-2016	26	21	.	.	PUNCT
ajbmeb-2016	27	1	by	by	ADP
ajbmeb-2016	27	2	leveraging	leverage	VERB
ajbmeb-2016	27	3	data	datum	NOUN
ajbmeb-2016	27	4	analytics	analytic	NOUN
ajbmeb-2016	27	5	and	and	CCONJ
ajbmeb-2016	27	6	transactional	transactional	ADJ
ajbmeb-2016	27	7	data	datum	NOUN
ajbmeb-2016	27	8	,	,	PUNCT
ajbmeb-2016	27	9	companies	company	NOUN
ajbmeb-2016	27	10	can	can	AUX
ajbmeb-2016	27	11	tailor	tailor	VERB
ajbmeb-2016	27	12	their	their	PRON
ajbmeb-2016	27	13	offerings	offering	NOUN
ajbmeb-2016	27	14	and	and	CCONJ
ajbmeb-2016	27	15	personalized	personalized	ADJ
ajbmeb-2016	27	16	recommendations	recommendation	NOUN
ajbmeb-2016	27	17	to	to	PART
ajbmeb-2016	27	18	meet	meet	VERB
ajbmeb-2016	27	19	the	the	DET
ajbmeb-2016	27	20	evolving	evolve	VERB
ajbmeb-2016	27	21	needs	need	NOUN
ajbmeb-2016	27	22	and	and	CCONJ
ajbmeb-2016	27	23	expectations	expectation	NOUN
ajbmeb-2016	27	24	of	of	ADP
ajbmeb-2016	27	25	their	their	PRON
ajbmeb-2016	27	26	customers	customer	NOUN
ajbmeb-2016	27	27	.	.	PUNCT
ajbmeb-2016	28	1	this	this	DET
ajbmeb-2016	28	2	personalized	personalized	ADJ
ajbmeb-2016	28	3	approach	approach	NOUN
ajbmeb-2016	28	4	not	not	PART
ajbmeb-2016	28	5	only	only	ADV
ajbmeb-2016	28	6	enhances	enhance	VERB
ajbmeb-2016	28	7	the	the	DET
ajbmeb-2016	28	8	overall	overall	ADJ
ajbmeb-2016	28	9	customer	customer	NOUN
ajbmeb-2016	28	10	experience	experience	NOUN
ajbmeb-2016	28	11	but	but	CCONJ
ajbmeb-2016	28	12	also	also	ADV
ajbmeb-2016	28	13	strengthens	strengthen	VERB
ajbmeb-2016	28	14	the	the	DET
ajbmeb-2016	28	15	bond	bond	NOUN
ajbmeb-2016	28	16	between	between	ADP
ajbmeb-2016	28	17	the	the	DET
ajbmeb-2016	28	18	customer	customer	NOUN
ajbmeb-2016	28	19	and	and	CCONJ
ajbmeb-2016	28	20	the	the	DET
ajbmeb-2016	28	21	brand	brand	NOUN
ajbmeb-2016	28	22	,	,	PUNCT
ajbmeb-2016	28	23	leading	lead	VERB
ajbmeb-2016	28	24	to	to	ADP
ajbmeb-2016	28	25	increased	increase	VERB
ajbmeb-2016	28	26	loyalty	loyalty	NOUN
ajbmeb-2016	28	27	and	and	CCONJ
ajbmeb-2016	28	28	advocacy	advocacy	NOUN
ajbmeb-2016	28	29	(	(	PUNCT
ajbmeb-2016	28	30	zheng	zheng	X
ajbmeb-2016	28	31	et	et	PROPN
ajbmeb-2016	28	32	al	al	PROPN
ajbmeb-2016	28	33	.	.	PROPN
ajbmeb-2016	28	34	,	,	PUNCT
ajbmeb-2016	28	35	2021	2021	NUM
ajbmeb-2016	28	36	)	)	PUNCT
ajbmeb-2016	28	37	.	.	PUNCT
ajbmeb-2016	29	1	the	the	DET
ajbmeb-2016	29	2	purpose	purpose	NOUN
ajbmeb-2016	29	3	of	of	ADP
ajbmeb-2016	29	4	this	this	DET
ajbmeb-2016	29	5	paper	paper	NOUN
ajbmeb-2016	29	6	is	be	AUX
ajbmeb-2016	29	7	to	to	PART
ajbmeb-2016	29	8	explore	explore	VERB
ajbmeb-2016	29	9	the	the	DET
ajbmeb-2016	29	10	optimization	optimization	NOUN
ajbmeb-2016	29	11	of	of	ADP
ajbmeb-2016	29	12	transaction	transaction	NOUN
ajbmeb-2016	29	13	management	management	NOUN
ajbmeb-2016	29	14	as	as	ADP
ajbmeb-2016	29	15	a	a	DET
ajbmeb-2016	29	16	means	means	NOUN
ajbmeb-2016	29	17	to	to	PART
ajbmeb-2016	29	18	enhance	enhance	VERB
ajbmeb-2016	29	19	customer	customer	NOUN
ajbmeb-2016	29	20	loyalty	loyalty	NOUN
ajbmeb-2016	29	21	in	in	ADP
ajbmeb-2016	29	22	the	the	DET
ajbmeb-2016	29	23	digital	digital	ADJ
ajbmeb-2016	29	24	era	era	NOUN
ajbmeb-2016	29	25	.	.	PUNCT
ajbmeb-2016	30	1	in	in	ADP
ajbmeb-2016	30	2	today	today	NOUN
ajbmeb-2016	30	3	's	's	PART
ajbmeb-2016	30	4	rapidly	rapidly	ADV
ajbmeb-2016	30	5	evolving	evolve	VERB
ajbmeb-2016	30	6	digital	digital	ADJ
ajbmeb-2016	30	7	landscape	landscape	NOUN
ajbmeb-2016	30	8	,	,	PUNCT
ajbmeb-2016	30	9	where	where	SCONJ
ajbmeb-2016	30	10	customer	customer	NOUN
ajbmeb-2016	30	11	expectations	expectation	NOUN
ajbmeb-2016	30	12	are	be	AUX
ajbmeb-2016	30	13	continuously	continuously	ADV
ajbmeb-2016	30	14	shifting	shift	VERB
ajbmeb-2016	30	15	,	,	PUNCT
ajbmeb-2016	30	16	understanding	understand	VERB
ajbmeb-2016	30	17	the	the	DET
ajbmeb-2016	30	18	significance	significance	NOUN
ajbmeb-2016	30	19	of	of	ADP
ajbmeb-2016	30	20	efficient	efficient	ADJ
ajbmeb-2016	30	21	transaction	transaction	NOUN
ajbmeb-2016	30	22	management	management	NOUN
ajbmeb-2016	30	23	is	be	AUX
ajbmeb-2016	30	24	paramount	paramount	ADJ
ajbmeb-2016	30	25	for	for	ADP
ajbmeb-2016	30	26	businesses	business	NOUN
ajbmeb-2016	30	27	aiming	aim	VERB
ajbmeb-2016	30	28	to	to	PART
ajbmeb-2016	30	29	cultivate	cultivate	VERB
ajbmeb-2016	30	30	enduring	endure	VERB
ajbmeb-2016	30	31	customer	customer	NOUN
ajbmeb-2016	30	32	relationships	relationship	NOUN
ajbmeb-2016	30	33	.	.	PUNCT
ajbmeb-2016	31	1	by	by	ADP
ajbmeb-2016	31	2	investigating	investigate	VERB
ajbmeb-2016	31	3	the	the	DET
ajbmeb-2016	31	4	strategies	strategy	NOUN
ajbmeb-2016	31	5	,	,	PUNCT
ajbmeb-2016	31	6	technologies	technology	NOUN
ajbmeb-2016	31	7	,	,	PUNCT
ajbmeb-2016	31	8	and	and	CCONJ
ajbmeb-2016	31	9	approaches	approach	NOUN
ajbmeb-2016	31	10	that	that	PRON
ajbmeb-2016	31	11	contribute	contribute	VERB
ajbmeb-2016	31	12	to	to	ADP
ajbmeb-2016	31	13	enhanced	enhanced	ADJ
ajbmeb-2016	31	14	transaction	transaction	NOUN
ajbmeb-2016	31	15	management	management	NOUN
ajbmeb-2016	31	16	,	,	PUNCT
ajbmeb-2016	31	17	this	this	DET
ajbmeb-2016	31	18	research	research	NOUN
ajbmeb-2016	31	19	aims	aim	VERB
ajbmeb-2016	31	20	to	to	PART
ajbmeb-2016	31	21	provide	provide	VERB
ajbmeb-2016	31	22	valuable	valuable	ADJ
ajbmeb-2016	31	23	insights	insight	NOUN
ajbmeb-2016	31	24	for	for	ADP
ajbmeb-2016	31	25	businesses	business	NOUN
ajbmeb-2016	31	26	seeking	seek	VERB
ajbmeb-2016	31	27	to	to	PART
ajbmeb-2016	31	28	bolster	bolster	VERB
ajbmeb-2016	31	29	customer	customer	NOUN
ajbmeb-2016	31	30	loyalty	loyalty	NOUN
ajbmeb-2016	31	31	in	in	ADP
ajbmeb-2016	31	32	an	an	DET
ajbmeb-2016	31	33	increasingly	increasingly	ADV
ajbmeb-2016	31	34	competitive	competitive	ADJ
ajbmeb-2016	31	35	market	market	NOUN
ajbmeb-2016	31	36	environment	environment	NOUN
ajbmeb-2016	31	37	.	.	PUNCT
ajbmeb-2016	32	1	through	through	ADP
ajbmeb-2016	32	2	a	a	DET
ajbmeb-2016	32	3	comprehensive	comprehensive	ADJ
ajbmeb-2016	32	4	analysis	analysis	NOUN
ajbmeb-2016	32	5	of	of	ADP
ajbmeb-2016	32	6	the	the	DET
ajbmeb-2016	32	7	role	role	NOUN
ajbmeb-2016	32	8	of	of	ADP
ajbmeb-2016	32	9	transaction	transaction	NOUN
ajbmeb-2016	32	10	management	management	NOUN
ajbmeb-2016	32	11	in	in	ADP
ajbmeb-2016	32	12	shaping	shape	VERB
ajbmeb-2016	32	13	the	the	DET
ajbmeb-2016	32	14	customer	customer	NOUN
ajbmeb-2016	32	15	experience	experience	NOUN
ajbmeb-2016	32	16	,	,	PUNCT
ajbmeb-2016	32	17	american	american	ADJ
ajbmeb-2016	32	18	journal	journal	PROPN
ajbmeb-2016	32	19	of	of	ADP
ajbmeb-2016	32	20	business	business	NOUN
ajbmeb-2016	32	21	management	management	NOUN
ajbmeb-2016	32	22	,	,	PUNCT
ajbmeb-2016	32	23	economics	economic	NOUN
ajbmeb-2016	32	24	and	and	CCONJ
ajbmeb-2016	32	25	banking	banking	NOUN
ajbmeb-2016	32	26	volume	volume	NOUN
ajbmeb-2016	32	27	23	23	NUM
ajbmeb-2016	32	28	april	april	PROPN
ajbmeb-2016	32	29	2024	2024	NUM
ajbmeb-2016	33	1	p	p	NOUN
ajbmeb-2016	33	2	a	a	DET
ajbmeb-2016	33	3	g	g	NOUN
ajbmeb-2016	33	4	e	e	NOUN
ajbmeb-2016	33	5	|	|	ADV
ajbmeb-2016	33	6	172	172	NUM
ajbmeb-2016	33	7	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2016	33	8	this	this	DET
ajbmeb-2016	33	9	study	study	NOUN
ajbmeb-2016	33	10	seeks	seek	VERB
ajbmeb-2016	33	11	to	to	PART
ajbmeb-2016	33	12	uncover	uncover	VERB
ajbmeb-2016	33	13	actionable	actionable	ADJ
ajbmeb-2016	33	14	recommendations	recommendation	NOUN
ajbmeb-2016	33	15	that	that	PRON
ajbmeb-2016	33	16	can	can	AUX
ajbmeb-2016	33	17	empower	empower	VERB
ajbmeb-2016	33	18	businesses	business	NOUN
ajbmeb-2016	33	19	to	to	PART
ajbmeb-2016	33	20	leverage	leverage	VERB
ajbmeb-2016	33	21	transactional	transactional	ADJ
ajbmeb-2016	33	22	interactions	interaction	NOUN
ajbmeb-2016	33	23	as	as	ADP
ajbmeb-2016	33	24	a	a	DET
ajbmeb-2016	33	25	key	key	ADJ
ajbmeb-2016	33	26	driver	driver	NOUN
ajbmeb-2016	33	27	of	of	ADP
ajbmeb-2016	33	28	sustained	sustained	ADJ
ajbmeb-2016	33	29	customer	customer	NOUN
ajbmeb-2016	33	30	loyalty	loyalty	NOUN
ajbmeb-2016	33	31	and	and	CCONJ
ajbmeb-2016	33	32	organizational	organizational	ADJ
ajbmeb-2016	33	33	success	success	NOUN
ajbmeb-2016	33	34	.	.	PUNCT
ajbmeb-2016	34	1	literature	literature	NOUN
ajbmeb-2016	34	2	review	review	NOUN
ajbmeb-2016	34	3	customer	customer	NOUN
ajbmeb-2016	34	4	loyalty	loyalty	NOUN
ajbmeb-2016	34	5	refers	refer	VERB
ajbmeb-2016	34	6	to	to	ADP
ajbmeb-2016	34	7	the	the	DET
ajbmeb-2016	34	8	willingness	willingness	NOUN
ajbmeb-2016	34	9	of	of	ADP
ajbmeb-2016	34	10	a	a	DET
ajbmeb-2016	34	11	customer	customer	NOUN
ajbmeb-2016	34	12	to	to	PART
ajbmeb-2016	34	13	continue	continue	VERB
ajbmeb-2016	34	14	purchasing	purchase	VERB
ajbmeb-2016	34	15	goods	good	NOUN
ajbmeb-2016	34	16	or	or	CCONJ
ajbmeb-2016	34	17	services	service	NOUN
ajbmeb-2016	34	18	from	from	ADP
ajbmeb-2016	34	19	a	a	DET
ajbmeb-2016	34	20	particular	particular	ADJ
ajbmeb-2016	34	21	business	business	NOUN
ajbmeb-2016	34	22	consistently	consistently	ADV
ajbmeb-2016	34	23	over	over	ADP
ajbmeb-2016	34	24	time	time	NOUN
ajbmeb-2016	34	25	.	.	PUNCT
ajbmeb-2016	35	1	it	it	PRON
ajbmeb-2016	35	2	reflects	reflect	VERB
ajbmeb-2016	35	3	a	a	DET
ajbmeb-2016	35	4	customer	customer	NOUN
ajbmeb-2016	35	5	's	's	PART
ajbmeb-2016	35	6	satisfaction	satisfaction	NOUN
ajbmeb-2016	35	7	with	with	ADP
ajbmeb-2016	35	8	a	a	DET
ajbmeb-2016	35	9	brand	brand	NOUN
ajbmeb-2016	35	10	or	or	CCONJ
ajbmeb-2016	35	11	company	company	NOUN
ajbmeb-2016	35	12	,	,	PUNCT
ajbmeb-2016	35	13	resulting	result	VERB
ajbmeb-2016	35	14	in	in	ADP
ajbmeb-2016	35	15	repeated	repeat	VERB
ajbmeb-2016	35	16	purchases	purchase	NOUN
ajbmeb-2016	35	17	and	and	CCONJ
ajbmeb-2016	35	18	potentially	potentially	ADV
ajbmeb-2016	35	19	advocacy	advocacy	NOUN
ajbmeb-2016	35	20	or	or	CCONJ
ajbmeb-2016	35	21	positive	positive	ADJ
ajbmeb-2016	35	22	word	word	NOUN
ajbmeb-2016	35	23	-	-	PUNCT
ajbmeb-2016	35	24	of	of	ADP
ajbmeb-2016	35	25	-	-	PUNCT
ajbmeb-2016	35	26	mouth	mouth	NOUN
ajbmeb-2016	35	27	referrals	referral	NOUN
ajbmeb-2016	35	28	.	.	PUNCT
ajbmeb-2016	36	1	several	several	ADJ
ajbmeb-2016	36	2	factors	factor	NOUN
ajbmeb-2016	36	3	contribute	contribute	VERB
ajbmeb-2016	36	4	to	to	ADP
ajbmeb-2016	36	5	customer	customer	NOUN
ajbmeb-2016	36	6	loyalty	loyalty	NOUN
ajbmeb-2016	36	7	,	,	PUNCT
ajbmeb-2016	36	8	including	include	VERB
ajbmeb-2016	36	9	product	product	NOUN
ajbmeb-2016	36	10	quality	quality	NOUN
ajbmeb-2016	36	11	,	,	PUNCT
ajbmeb-2016	36	12	customer	customer	NOUN
ajbmeb-2016	36	13	service	service	NOUN
ajbmeb-2016	36	14	,	,	PUNCT
ajbmeb-2016	36	15	brand	brand	NOUN
ajbmeb-2016	36	16	reputation	reputation	NOUN
ajbmeb-2016	36	17	,	,	PUNCT
ajbmeb-2016	36	18	pricing	pricing	NOUN
ajbmeb-2016	36	19	,	,	PUNCT
ajbmeb-2016	36	20	and	and	CCONJ
ajbmeb-2016	36	21	overall	overall	ADJ
ajbmeb-2016	36	22	customer	customer	NOUN
ajbmeb-2016	36	23	experience	experience	NOUN
ajbmeb-2016	36	24	(	(	PUNCT
ajbmeb-2016	36	25	zeithaml	zeithaml	PROPN
ajbmeb-2016	36	26	&	&	CCONJ
ajbmeb-2016	36	27	bitner	bitner	PROPN
ajbmeb-2016	36	28	,	,	PUNCT
ajbmeb-2016	36	29	2003	2003	NUM
ajbmeb-2016	36	30	:	:	PUNCT
ajbmeb-2016	36	31	liu	liu	PROPN
ajbmeb-2016	36	32	,	,	PUNCT
ajbmeb-2016	36	33	&	&	CCONJ
ajbmeb-2016	36	34	yang	yang	PROPN
ajbmeb-2016	36	35	,	,	PUNCT
ajbmeb-2016	36	36	2009	2009	NUM
ajbmeb-2016	36	37	)	)	PUNCT
ajbmeb-2016	36	38	.	.	PUNCT
ajbmeb-2016	37	1	customer	customer	NOUN
ajbmeb-2016	37	2	loyalty	loyalty	NOUN
ajbmeb-2016	37	3	is	be	AUX
ajbmeb-2016	37	4	a	a	DET
ajbmeb-2016	37	5	multifaceted	multifaceted	ADJ
ajbmeb-2016	37	6	concept	concept	NOUN
ajbmeb-2016	37	7	that	that	PRON
ajbmeb-2016	37	8	encompasses	encompass	VERB
ajbmeb-2016	37	9	a	a	DET
ajbmeb-2016	37	10	customer	customer	NOUN
ajbmeb-2016	37	11	's	's	PART
ajbmeb-2016	37	12	commitment	commitment	NOUN
ajbmeb-2016	37	13	and	and	CCONJ
ajbmeb-2016	37	14	dedication	dedication	NOUN
ajbmeb-2016	37	15	to	to	PART
ajbmeb-2016	37	16	repeatedly	repeatedly	ADV
ajbmeb-2016	37	17	purchase	purchase	VERB
ajbmeb-2016	37	18	goods	good	NOUN
ajbmeb-2016	37	19	or	or	CCONJ
ajbmeb-2016	37	20	services	service	NOUN
ajbmeb-2016	37	21	from	from	ADP
ajbmeb-2016	37	22	a	a	DET
ajbmeb-2016	37	23	specific	specific	ADJ
ajbmeb-2016	37	24	brand	brand	NOUN
ajbmeb-2016	37	25	or	or	CCONJ
ajbmeb-2016	37	26	company	company	NOUN
ajbmeb-2016	37	27	over	over	ADP
ajbmeb-2016	37	28	time	time	NOUN
ajbmeb-2016	37	29	.	.	PUNCT
ajbmeb-2016	38	1	it	it	PRON
ajbmeb-2016	38	2	extends	extend	VERB
ajbmeb-2016	38	3	beyond	beyond	ADP
ajbmeb-2016	38	4	mere	mere	ADJ
ajbmeb-2016	38	5	satisfaction	satisfaction	NOUN
ajbmeb-2016	38	6	with	with	ADP
ajbmeb-2016	38	7	a	a	DET
ajbmeb-2016	38	8	product	product	NOUN
ajbmeb-2016	38	9	or	or	CCONJ
ajbmeb-2016	38	10	service	service	NOUN
ajbmeb-2016	38	11	to	to	PART
ajbmeb-2016	38	12	encompass	encompass	VERB
ajbmeb-2016	38	13	emotional	emotional	ADJ
ajbmeb-2016	38	14	attachment	attachment	NOUN
ajbmeb-2016	38	15	,	,	PUNCT
ajbmeb-2016	38	16	trust	trust	NOUN
ajbmeb-2016	38	17	,	,	PUNCT
ajbmeb-2016	38	18	and	and	CCONJ
ajbmeb-2016	38	19	a	a	DET
ajbmeb-2016	38	20	willingness	willingness	NOUN
ajbmeb-2016	38	21	to	to	PART
ajbmeb-2016	38	22	advocate	advocate	VERB
ajbmeb-2016	38	23	for	for	ADP
ajbmeb-2016	38	24	the	the	DET
ajbmeb-2016	38	25	brand	brand	NOUN
ajbmeb-2016	38	26	(	(	PUNCT
ajbmeb-2016	38	27	oliver	oliver	PROPN
ajbmeb-2016	38	28	,	,	PUNCT
ajbmeb-2016	38	29	1999	1999	NUM
ajbmeb-2016	38	30	)	)	PUNCT
ajbmeb-2016	38	31	.	.	PUNCT
ajbmeb-2016	39	1	loyalty	loyalty	NOUN
ajbmeb-2016	39	2	can	can	AUX
ajbmeb-2016	39	3	be	be	AUX
ajbmeb-2016	39	4	measured	measure	VERB
ajbmeb-2016	39	5	through	through	ADP
ajbmeb-2016	39	6	various	various	ADJ
ajbmeb-2016	39	7	indicators	indicator	NOUN
ajbmeb-2016	39	8	,	,	PUNCT
ajbmeb-2016	39	9	including	include	VERB
ajbmeb-2016	39	10	repeat	repeat	NOUN
ajbmeb-2016	39	11	purchases	purchase	NOUN
ajbmeb-2016	39	12	,	,	PUNCT
ajbmeb-2016	39	13	frequency	frequency	NOUN
ajbmeb-2016	39	14	of	of	ADP
ajbmeb-2016	39	15	interactions	interaction	NOUN
ajbmeb-2016	39	16	,	,	PUNCT
ajbmeb-2016	39	17	willingness	willingness	NOUN
ajbmeb-2016	39	18	to	to	PART
ajbmeb-2016	39	19	recommend	recommend	VERB
ajbmeb-2016	39	20	,	,	PUNCT
ajbmeb-2016	39	21	and	and	CCONJ
ajbmeb-2016	39	22	resistance	resistance	NOUN
ajbmeb-2016	39	23	to	to	ADP
ajbmeb-2016	39	24	switching	switch	VERB
ajbmeb-2016	39	25	to	to	ADP
ajbmeb-2016	39	26	competitors	competitor	NOUN
ajbmeb-2016	39	27	(	(	PUNCT
ajbmeb-2016	39	28	reichheld	reichheld	PROPN
ajbmeb-2016	39	29	&	&	CCONJ
ajbmeb-2016	39	30	schefter	schefter	PROPN
ajbmeb-2016	39	31	,	,	PUNCT
ajbmeb-2016	39	32	2000	2000	NUM
ajbmeb-2016	39	33	)	)	PUNCT
ajbmeb-2016	39	34	.	.	PUNCT
ajbmeb-2016	40	1	moreover	moreover	ADV
ajbmeb-2016	40	2	,	,	PUNCT
ajbmeb-2016	40	3	customer	customer	NOUN
ajbmeb-2016	40	4	loyalty	loyalty	NOUN
ajbmeb-2016	40	5	is	be	AUX
ajbmeb-2016	40	6	not	not	PART
ajbmeb-2016	40	7	solely	solely	ADV
ajbmeb-2016	40	8	transactional	transactional	ADJ
ajbmeb-2016	40	9	but	but	CCONJ
ajbmeb-2016	40	10	also	also	ADV
ajbmeb-2016	40	11	relational	relational	ADJ
ajbmeb-2016	40	12	,	,	PUNCT
ajbmeb-2016	40	13	reflecting	reflect	VERB
ajbmeb-2016	40	14	the	the	DET
ajbmeb-2016	40	15	ongoing	ongoing	ADJ
ajbmeb-2016	40	16	relationship	relationship	NOUN
ajbmeb-2016	40	17	and	and	CCONJ
ajbmeb-2016	40	18	interaction	interaction	NOUN
ajbmeb-2016	40	19	between	between	ADP
ajbmeb-2016	40	20	the	the	DET
ajbmeb-2016	40	21	customer	customer	NOUN
ajbmeb-2016	40	22	and	and	CCONJ
ajbmeb-2016	40	23	the	the	DET
ajbmeb-2016	40	24	brand	brand	NOUN
ajbmeb-2016	40	25	,	,	PUNCT
ajbmeb-2016	40	26	influenced	influence	VERB
ajbmeb-2016	40	27	by	by	ADP
ajbmeb-2016	40	28	factors	factor	NOUN
ajbmeb-2016	40	29	such	such	ADJ
ajbmeb-2016	40	30	as	as	ADP
ajbmeb-2016	40	31	perceived	perceive	VERB
ajbmeb-2016	40	32	value	value	NOUN
ajbmeb-2016	40	33	,	,	PUNCT
ajbmeb-2016	40	34	brand	brand	NOUN
ajbmeb-2016	40	35	reputation	reputation	NOUN
ajbmeb-2016	40	36	,	,	PUNCT
ajbmeb-2016	40	37	and	and	CCONJ
ajbmeb-2016	40	38	the	the	DET
ajbmeb-2016	40	39	quality	quality	NOUN
ajbmeb-2016	40	40	of	of	ADP
ajbmeb-2016	40	41	the	the	DET
ajbmeb-2016	40	42	overall	overall	ADJ
ajbmeb-2016	40	43	customer	customer	NOUN
ajbmeb-2016	40	44	experience	experience	NOUN
ajbmeb-2016	40	45	(	(	PUNCT
ajbmeb-2016	40	46	zeithaml	zeithaml	PROPN
ajbmeb-2016	40	47	et	et	PROPN
ajbmeb-2016	40	48	al	al	PROPN
ajbmeb-2016	40	49	.	.	PROPN
ajbmeb-2016	40	50	,	,	PUNCT
ajbmeb-2016	40	51	1996	1996	NUM
ajbmeb-2016	40	52	)	)	PUNCT
ajbmeb-2016	40	53	.	.	PUNCT
ajbmeb-2016	41	1	furthermore	furthermore	ADV
ajbmeb-2016	41	2	,	,	PUNCT
ajbmeb-2016	41	3	the	the	DET
ajbmeb-2016	41	4	concept	concept	NOUN
ajbmeb-2016	41	5	of	of	ADP
ajbmeb-2016	41	6	customer	customer	NOUN
ajbmeb-2016	41	7	loyalty	loyalty	NOUN
ajbmeb-2016	41	8	is	be	AUX
ajbmeb-2016	41	9	dynamic	dynamic	ADJ
ajbmeb-2016	41	10	and	and	CCONJ
ajbmeb-2016	41	11	evolving	evolve	VERB
ajbmeb-2016	41	12	,	,	PUNCT
ajbmeb-2016	41	13	shaped	shape	VERB
ajbmeb-2016	41	14	by	by	ADP
ajbmeb-2016	41	15	changing	change	VERB
ajbmeb-2016	41	16	market	market	NOUN
ajbmeb-2016	41	17	dynamics	dynamic	NOUN
ajbmeb-2016	41	18	,	,	PUNCT
ajbmeb-2016	41	19	technological	technological	ADJ
ajbmeb-2016	41	20	advancements	advancement	NOUN
ajbmeb-2016	41	21	,	,	PUNCT
ajbmeb-2016	41	22	and	and	CCONJ
ajbmeb-2016	41	23	shifting	shift	VERB
ajbmeb-2016	41	24	consumer	consumer	NOUN
ajbmeb-2016	41	25	preferences	preference	NOUN
ajbmeb-2016	41	26	.	.	PUNCT
ajbmeb-2016	42	1	with	with	ADP
ajbmeb-2016	42	2	the	the	DET
ajbmeb-2016	42	3	proliferation	proliferation	NOUN
ajbmeb-2016	42	4	of	of	ADP
ajbmeb-2016	42	5	digital	digital	ADJ
ajbmeb-2016	42	6	channels	channel	NOUN
ajbmeb-2016	42	7	and	and	CCONJ
ajbmeb-2016	42	8	social	social	ADJ
ajbmeb-2016	42	9	media	medium	NOUN
ajbmeb-2016	42	10	platforms	platform	NOUN
ajbmeb-2016	42	11	,	,	PUNCT
ajbmeb-2016	42	12	customers	customer	NOUN
ajbmeb-2016	42	13	now	now	ADV
ajbmeb-2016	42	14	have	have	VERB
ajbmeb-2016	42	15	more	more	ADJ
ajbmeb-2016	42	16	avenues	avenue	NOUN
ajbmeb-2016	42	17	to	to	PART
ajbmeb-2016	42	18	engage	engage	VERB
ajbmeb-2016	42	19	with	with	ADP
ajbmeb-2016	42	20	brands	brand	NOUN
ajbmeb-2016	42	21	,	,	PUNCT
ajbmeb-2016	42	22	voice	voice	VERB
ajbmeb-2016	42	23	their	their	PRON
ajbmeb-2016	42	24	opinions	opinion	NOUN
ajbmeb-2016	42	25	,	,	PUNCT
ajbmeb-2016	42	26	and	and	CCONJ
ajbmeb-2016	42	27	seek	seek	VERB
ajbmeb-2016	42	28	personalized	personalized	ADJ
ajbmeb-2016	42	29	experiences	experience	NOUN
ajbmeb-2016	42	30	(	(	PUNCT
ajbmeb-2016	42	31	lemon	lemon	NOUN
ajbmeb-2016	42	32	&	&	CCONJ
ajbmeb-2016	42	33	verhoef	verhoef	PROPN
ajbmeb-2016	42	34	,	,	PUNCT
ajbmeb-2016	42	35	2016	2016	NUM
ajbmeb-2016	42	36	)	)	PUNCT
ajbmeb-2016	42	37	.	.	PUNCT
ajbmeb-2016	43	1	consequently	consequently	ADV
ajbmeb-2016	43	2	,	,	PUNCT
ajbmeb-2016	43	3	fostering	foster	VERB
ajbmeb-2016	43	4	customer	customer	NOUN
ajbmeb-2016	43	5	loyalty	loyalty	NOUN
ajbmeb-2016	43	6	requires	require	VERB
ajbmeb-2016	43	7	businesses	business	NOUN
ajbmeb-2016	43	8	to	to	PART
ajbmeb-2016	43	9	adapt	adapt	VERB
ajbmeb-2016	43	10	their	their	PRON
ajbmeb-2016	43	11	strategies	strategy	NOUN
ajbmeb-2016	43	12	to	to	PART
ajbmeb-2016	43	13	meet	meet	VERB
ajbmeb-2016	43	14	the	the	DET
ajbmeb-2016	43	15	evolving	evolve	VERB
ajbmeb-2016	43	16	needs	need	NOUN
ajbmeb-2016	43	17	and	and	CCONJ
ajbmeb-2016	43	18	expectations	expectation	NOUN
ajbmeb-2016	43	19	of	of	ADP
ajbmeb-2016	43	20	customers	customer	NOUN
ajbmeb-2016	43	21	,	,	PUNCT
ajbmeb-2016	43	22	leveraging	leverage	VERB
ajbmeb-2016	43	23	data	data	NOUN
ajbmeb-2016	43	24	-	-	PUNCT
ajbmeb-2016	43	25	driven	drive	VERB
ajbmeb-2016	43	26	insights	insight	NOUN
ajbmeb-2016	43	27	,	,	PUNCT
ajbmeb-2016	43	28	personalized	personalized	ADJ
ajbmeb-2016	43	29	interactions	interaction	NOUN
ajbmeb-2016	43	30	,	,	PUNCT
ajbmeb-2016	43	31	and	and	CCONJ
ajbmeb-2016	43	32	seamless	seamless	ADJ
ajbmeb-2016	43	33	experiences	experience	NOUN
ajbmeb-2016	43	34	across	across	ADP
ajbmeb-2016	43	35	various	various	ADJ
ajbmeb-2016	43	36	touchpoints	touchpoint	NOUN
ajbmeb-2016	43	37	(	(	PUNCT
ajbmeb-2016	43	38	verhoef	verhoef	NOUN
ajbmeb-2016	43	39	et	et	PROPN
ajbmeb-2016	43	40	al	al	PROPN
ajbmeb-2016	43	41	.	.	PROPN
ajbmeb-2016	43	42	,	,	PUNCT
ajbmeb-2016	43	43	2015	2015	NUM
ajbmeb-2016	43	44	)	)	PUNCT
ajbmeb-2016	43	45	.	.	PUNCT
ajbmeb-2016	44	1	factor	factor	NOUN
ajbmeb-2016	44	2	influencing	influence	VERB
ajbmeb-2016	44	3	customer	customer	NOUN
ajbmeb-2016	44	4	loyalty	loyalty	NOUN
ajbmeb-2016	44	5	in	in	ADP
ajbmeb-2016	44	6	the	the	DET
ajbmeb-2016	44	7	digital	digital	ADJ
ajbmeb-2016	44	8	era	era	NOUN
ajbmeb-2016	44	9	reichheld	reichheld	NOUN
ajbmeb-2016	44	10	and	and	CCONJ
ajbmeb-2016	44	11	schefter	schefter	PROPN
ajbmeb-2016	44	12	(	(	PUNCT
ajbmeb-2016	44	13	2000	2000	NUM
ajbmeb-2016	44	14	)	)	PUNCT
ajbmeb-2016	44	15	,	,	PUNCT
ajbmeb-2016	44	16	kim	kim	PROPN
ajbmeb-2016	44	17	and	and	CCONJ
ajbmeb-2016	44	18	kim	kim	PROPN
ajbmeb-2016	44	19	(	(	PUNCT
ajbmeb-2016	44	20	2004	2004	NUM
ajbmeb-2016	44	21	)	)	PUNCT
ajbmeb-2016	44	22	,	,	PUNCT
ajbmeb-2016	44	23	and	and	CCONJ
ajbmeb-2016	44	24	verhoef	verhoef	NOUN
ajbmeb-2016	44	25	et	et	PROPN
ajbmeb-2016	44	26	al	al	PROPN
ajbmeb-2016	44	27	.	.	PROPN
ajbmeb-2016	44	28	(	(	PUNCT
ajbmeb-2016	44	29	2015	2015	NUM
ajbmeb-2016	44	30	)	)	PUNCT
ajbmeb-2016	44	31	,	,	PUNCT
ajbmeb-2016	44	32	among	among	ADP
ajbmeb-2016	44	33	others	other	NOUN
ajbmeb-2016	44	34	,	,	PUNCT
ajbmeb-2016	44	35	to	to	PART
ajbmeb-2016	44	36	provide	provide	VERB
ajbmeb-2016	44	37	a	a	DET
ajbmeb-2016	44	38	comprehensive	comprehensive	ADJ
ajbmeb-2016	44	39	overview	overview	NOUN
ajbmeb-2016	44	40	of	of	ADP
ajbmeb-2016	44	41	the	the	DET
ajbmeb-2016	44	42	multifaceted	multifaceted	ADJ
ajbmeb-2016	44	43	dimensions	dimension	NOUN
ajbmeb-2016	44	44	shaping	shape	VERB
ajbmeb-2016	44	45	customer	customer	NOUN
ajbmeb-2016	44	46	loyalty	loyalty	NOUN
ajbmeb-2016	44	47	in	in	ADP
ajbmeb-2016	44	48	the	the	DET
ajbmeb-2016	44	49	digital	digital	ADJ
ajbmeb-2016	44	50	age	age	NOUN
ajbmeb-2016	44	51	.	.	PUNCT
ajbmeb-2016	45	1	they	they	PRON
ajbmeb-2016	45	2	stated	state	VERB
ajbmeb-2016	45	3	that	that	SCONJ
ajbmeb-2016	45	4	understanding	understand	VERB
ajbmeb-2016	45	5	the	the	DET
ajbmeb-2016	45	6	intricacies	intricacy	NOUN
ajbmeb-2016	45	7	of	of	ADP
ajbmeb-2016	45	8	customer	customer	NOUN
ajbmeb-2016	45	9	loyalty	loyalty	NOUN
ajbmeb-2016	45	10	has	have	AUX
ajbmeb-2016	45	11	become	become	VERB
ajbmeb-2016	45	12	paramount	paramount	ADJ
ajbmeb-2016	45	13	for	for	ADP
ajbmeb-2016	45	14	businesses	business	NOUN
ajbmeb-2016	45	15	aiming	aim	VERB
ajbmeb-2016	45	16	to	to	PART
ajbmeb-2016	45	17	thrive	thrive	VERB
ajbmeb-2016	45	18	in	in	ADP
ajbmeb-2016	45	19	increasingly	increasingly	ADV
ajbmeb-2016	45	20	competitive	competitive	ADJ
ajbmeb-2016	45	21	markets	market	NOUN
ajbmeb-2016	45	22	.	.	PUNCT
ajbmeb-2016	46	1	a	a	DET
ajbmeb-2016	46	2	multitude	multitude	NOUN
ajbmeb-2016	46	3	of	of	ADP
ajbmeb-2016	46	4	factors	factor	NOUN
ajbmeb-2016	46	5	contribute	contribute	VERB
ajbmeb-2016	46	6	to	to	ADP
ajbmeb-2016	46	7	shaping	shape	VERB
ajbmeb-2016	46	8	customer	customer	NOUN
ajbmeb-2016	46	9	loyalty	loyalty	NOUN
ajbmeb-2016	46	10	,	,	PUNCT
ajbmeb-2016	46	11	encompassing	encompass	VERB
ajbmeb-2016	46	12	both	both	PRON
ajbmeb-2016	46	13	traditional	traditional	ADJ
ajbmeb-2016	46	14	elements	element	NOUN
ajbmeb-2016	46	15	and	and	CCONJ
ajbmeb-2016	46	16	novel	novel	ADJ
ajbmeb-2016	46	17	dynamics	dynamic	NOUN
ajbmeb-2016	46	18	inherent	inherent	ADJ
ajbmeb-2016	46	19	to	to	ADP
ajbmeb-2016	46	20	digital	digital	ADJ
ajbmeb-2016	46	21	landscapes	landscape	NOUN
ajbmeb-2016	46	22	.	.	PUNCT
ajbmeb-2016	47	1	the	the	DET
ajbmeb-2016	47	2	factor	factor	NOUN
ajbmeb-2016	47	3	influencing	influence	VERB
ajbmeb-2016	47	4	customer	customer	NOUN
ajbmeb-2016	47	5	loyalty	loyalty	NOUN
ajbmeb-2016	47	6	in	in	ADP
ajbmeb-2016	47	7	the	the	DET
ajbmeb-2016	47	8	digital	digital	ADJ
ajbmeb-2016	47	9	era	era	NOUN
ajbmeb-2016	47	10	includes	include	VERB
ajbmeb-2016	47	11	but	but	CCONJ
ajbmeb-2016	47	12	not	not	PART
ajbmeb-2016	47	13	limited	limit	VERB
ajbmeb-2016	47	14	to	to	ADP
ajbmeb-2016	47	15	;	;	PUNCT
ajbmeb-2016	47	16	convenience	convenience	NOUN
ajbmeb-2016	47	17	:	:	PUNCT
ajbmeb-2016	47	18	convenience	convenience	NOUN
ajbmeb-2016	47	19	emerges	emerge	VERB
ajbmeb-2016	47	20	as	as	ADP
ajbmeb-2016	47	21	a	a	DET
ajbmeb-2016	47	22	pivotal	pivotal	ADJ
ajbmeb-2016	47	23	factor	factor	NOUN
ajbmeb-2016	47	24	influencing	influence	VERB
ajbmeb-2016	47	25	customer	customer	NOUN
ajbmeb-2016	47	26	loyalty	loyalty	NOUN
ajbmeb-2016	47	27	in	in	ADP
ajbmeb-2016	47	28	the	the	DET
ajbmeb-2016	47	29	digital	digital	ADJ
ajbmeb-2016	47	30	era	era	NOUN
ajbmeb-2016	47	31	,	,	PUNCT
ajbmeb-2016	47	32	with	with	ADP
ajbmeb-2016	47	33	its	its	PRON
ajbmeb-2016	47	34	profound	profound	ADJ
ajbmeb-2016	47	35	impact	impact	NOUN
ajbmeb-2016	47	36	evident	evident	ADJ
ajbmeb-2016	47	37	across	across	ADP
ajbmeb-2016	47	38	various	various	ADJ
ajbmeb-2016	47	39	aspects	aspect	NOUN
ajbmeb-2016	47	40	of	of	ADP
ajbmeb-2016	47	41	consumer	consumer	NOUN
ajbmeb-2016	47	42	behavior	behavior	NOUN
ajbmeb-2016	47	43	and	and	CCONJ
ajbmeb-2016	47	44	brand	brand	NOUN
ajbmeb-2016	47	45	engagement	engagement	NOUN
ajbmeb-2016	47	46	.	.	PUNCT
ajbmeb-2016	48	1	the	the	DET
ajbmeb-2016	48	2	ease	ease	NOUN
ajbmeb-2016	48	3	of	of	ADP
ajbmeb-2016	48	4	access	access	NOUN
ajbmeb-2016	48	5	to	to	ADP
ajbmeb-2016	48	6	products	product	NOUN
ajbmeb-2016	48	7	and	and	CCONJ
ajbmeb-2016	48	8	services	service	NOUN
ajbmeb-2016	48	9	facilitated	facilitate	VERB
ajbmeb-2016	48	10	by	by	ADP
ajbmeb-2016	48	11	digital	digital	ADJ
ajbmeb-2016	48	12	channels	channel	NOUN
ajbmeb-2016	48	13	significantly	significantly	ADV
ajbmeb-2016	48	14	enhances	enhance	VERB
ajbmeb-2016	48	15	customer	customer	NOUN
ajbmeb-2016	48	16	satisfaction	satisfaction	NOUN
ajbmeb-2016	48	17	and	and	CCONJ
ajbmeb-2016	48	18	encourages	encourage	VERB
ajbmeb-2016	48	19	repeat	repeat	NOUN
ajbmeb-2016	48	20	purchases	purchase	NOUN
ajbmeb-2016	48	21	(	(	PUNCT
ajbmeb-2016	48	22	ha	ha	INTJ
ajbmeb-2016	48	23	&	&	CCONJ
ajbmeb-2016	48	24	stoel	stoel	NOUN
ajbmeb-2016	48	25	,	,	PUNCT
ajbmeb-2016	48	26	2009	2009	NUM
ajbmeb-2016	48	27	)	)	PUNCT
ajbmeb-2016	48	28	.	.	PUNCT
ajbmeb-2016	49	1	whether	whether	SCONJ
ajbmeb-2016	49	2	through	through	ADP
ajbmeb-2016	49	3	intuitive	intuitive	ADJ
ajbmeb-2016	49	4	user	user	NOUN
ajbmeb-2016	49	5	interfaces	interface	NOUN
ajbmeb-2016	49	6	,	,	PUNCT
ajbmeb-2016	49	7	simplified	simplify	VERB
ajbmeb-2016	49	8	checkout	checkout	NOUN
ajbmeb-2016	49	9	processes	process	NOUN
ajbmeb-2016	49	10	,	,	PUNCT
ajbmeb-2016	49	11	or	or	CCONJ
ajbmeb-2016	49	12	seamless	seamless	ADJ
ajbmeb-2016	49	13	mobile	mobile	ADJ
ajbmeb-2016	49	14	experiences	experience	NOUN
ajbmeb-2016	49	15	,	,	PUNCT
ajbmeb-2016	49	16	convenience	convenience	NOUN
ajbmeb-2016	49	17	reduces	reduce	VERB
ajbmeb-2016	49	18	friction	friction	NOUN
ajbmeb-2016	49	19	in	in	ADP
ajbmeb-2016	49	20	the	the	DET
ajbmeb-2016	49	21	customer	customer	NOUN
ajbmeb-2016	49	22	journey	journey	NOUN
ajbmeb-2016	49	23	,	,	PUNCT
ajbmeb-2016	49	24	fostering	foster	VERB
ajbmeb-2016	49	25	a	a	DET
ajbmeb-2016	49	26	sense	sense	NOUN
ajbmeb-2016	49	27	of	of	ADP
ajbmeb-2016	49	28	efficiency	efficiency	NOUN
ajbmeb-2016	49	29	and	and	CCONJ
ajbmeb-2016	49	30	reliability	reliability	NOUN
ajbmeb-2016	49	31	(	(	PUNCT
ajbmeb-2016	49	32	kim	kim	PROPN
ajbmeb-2016	49	33	&	&	CCONJ
ajbmeb-2016	49	34	lennon	lennon	PROPN
ajbmeb-2016	49	35	,	,	PUNCT
ajbmeb-2016	49	36	2013	2013	NUM
ajbmeb-2016	49	37	)	)	PUNCT
ajbmeb-2016	49	38	.	.	PUNCT
ajbmeb-2016	50	1	american	american	PROPN
ajbmeb-2016	50	2	journal	journal	PROPN
ajbmeb-2016	50	3	of	of	ADP
ajbmeb-2016	50	4	business	business	NOUN
ajbmeb-2016	50	5	management	management	NOUN
ajbmeb-2016	50	6	,	,	PUNCT
ajbmeb-2016	50	7	economics	economic	NOUN
ajbmeb-2016	50	8	and	and	CCONJ
ajbmeb-2016	50	9	banking	banking	NOUN
ajbmeb-2016	50	10	volume	volume	NOUN
ajbmeb-2016	50	11	23	23	NUM
ajbmeb-2016	50	12	april	april	PROPN
ajbmeb-2016	50	13	2024	2024	NUM
ajbmeb-2016	50	14	p	p	NOUN
ajbmeb-2016	50	15	a	a	DET
ajbmeb-2016	50	16	g	g	NOUN
ajbmeb-2016	50	17	e	e	NOUN
ajbmeb-2016	50	18	|	|	ADV
ajbmeb-2016	50	19	173	173	NUM
ajbmeb-2016	50	20	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2016	50	21	moreover	moreover	ADV
ajbmeb-2016	50	22	,	,	PUNCT
ajbmeb-2016	50	23	the	the	DET
ajbmeb-2016	50	24	ubiquity	ubiquity	NOUN
ajbmeb-2016	50	25	of	of	ADP
ajbmeb-2016	50	26	digital	digital	ADJ
ajbmeb-2016	50	27	platforms	platform	NOUN
ajbmeb-2016	50	28	enables	enable	VERB
ajbmeb-2016	50	29	customers	customer	NOUN
ajbmeb-2016	50	30	to	to	PART
ajbmeb-2016	50	31	engage	engage	VERB
ajbmeb-2016	50	32	with	with	ADP
ajbmeb-2016	50	33	brands	brand	NOUN
ajbmeb-2016	50	34	at	at	ADP
ajbmeb-2016	50	35	their	their	PRON
ajbmeb-2016	50	36	convenience	convenience	NOUN
ajbmeb-2016	50	37	,	,	PUNCT
ajbmeb-2016	50	38	transcending	transcend	VERB
ajbmeb-2016	50	39	geographical	geographical	ADJ
ajbmeb-2016	50	40	barriers	barrier	NOUN
ajbmeb-2016	50	41	and	and	CCONJ
ajbmeb-2016	50	42	time	time	NOUN
ajbmeb-2016	50	43	constraints	constraint	NOUN
ajbmeb-2016	50	44	(	(	PUNCT
ajbmeb-2016	50	45	keiningham	keiningham	PROPN
ajbmeb-2016	50	46	et	et	PROPN
ajbmeb-2016	50	47	al	al	PROPN
ajbmeb-2016	50	48	.	.	PROPN
ajbmeb-2016	50	49	,	,	PUNCT
ajbmeb-2016	50	50	2017	2017	NUM
ajbmeb-2016	50	51	)	)	PUNCT
ajbmeb-2016	50	52	.	.	PUNCT
ajbmeb-2016	51	1	as	as	ADP
ajbmeb-2016	51	2	such	such	ADJ
ajbmeb-2016	51	3	,	,	PUNCT
ajbmeb-2016	51	4	businesses	business	NOUN
ajbmeb-2016	51	5	that	that	PRON
ajbmeb-2016	51	6	prioritize	prioritize	VERB
ajbmeb-2016	51	7	convenience	convenience	NOUN
ajbmeb-2016	51	8	in	in	ADP
ajbmeb-2016	51	9	their	their	PRON
ajbmeb-2016	51	10	digital	digital	ADJ
ajbmeb-2016	51	11	offerings	offering	NOUN
ajbmeb-2016	51	12	not	not	PART
ajbmeb-2016	51	13	only	only	ADV
ajbmeb-2016	51	14	enhance	enhance	VERB
ajbmeb-2016	51	15	customer	customer	NOUN
ajbmeb-2016	51	16	loyalty	loyalty	NOUN
ajbmeb-2016	51	17	but	but	CCONJ
ajbmeb-2016	51	18	also	also	ADV
ajbmeb-2016	51	19	position	position	VERB
ajbmeb-2016	51	20	themselves	themselves	PRON
ajbmeb-2016	51	21	competitively	competitively	ADV
ajbmeb-2016	51	22	in	in	ADP
ajbmeb-2016	51	23	an	an	DET
ajbmeb-2016	51	24	increasingly	increasingly	ADV
ajbmeb-2016	51	25	crowded	crowded	ADJ
ajbmeb-2016	51	26	marketplace	marketplace	NOUN
ajbmeb-2016	51	27	.	.	PUNCT
ajbmeb-2016	52	1	personalization	personalization	NOUN
ajbmeb-2016	52	2	:	:	PUNCT
ajbmeb-2016	52	3	personalization	personalization	NOUN
ajbmeb-2016	52	4	has	have	AUX
ajbmeb-2016	52	5	emerged	emerge	VERB
ajbmeb-2016	52	6	as	as	ADP
ajbmeb-2016	52	7	a	a	DET
ajbmeb-2016	52	8	crucial	crucial	ADJ
ajbmeb-2016	52	9	factor	factor	NOUN
ajbmeb-2016	52	10	influencing	influence	VERB
ajbmeb-2016	52	11	customer	customer	NOUN
ajbmeb-2016	52	12	loyalty	loyalty	NOUN
ajbmeb-2016	52	13	in	in	ADP
ajbmeb-2016	52	14	the	the	DET
ajbmeb-2016	52	15	digital	digital	ADJ
ajbmeb-2016	52	16	era	era	NOUN
ajbmeb-2016	52	17	,	,	PUNCT
ajbmeb-2016	52	18	reshaping	reshape	VERB
ajbmeb-2016	52	19	how	how	SCONJ
ajbmeb-2016	52	20	businesses	business	NOUN
ajbmeb-2016	52	21	interact	interact	VERB
ajbmeb-2016	52	22	with	with	ADP
ajbmeb-2016	52	23	and	and	CCONJ
ajbmeb-2016	52	24	retain	retain	VERB
ajbmeb-2016	52	25	their	their	PRON
ajbmeb-2016	52	26	clientele	clientele	NOUN
ajbmeb-2016	52	27	.	.	PUNCT
ajbmeb-2016	53	1	by	by	ADP
ajbmeb-2016	53	2	tailoring	tailor	VERB
ajbmeb-2016	53	3	experiences	experience	NOUN
ajbmeb-2016	53	4	,	,	PUNCT
ajbmeb-2016	53	5	products	product	NOUN
ajbmeb-2016	53	6	,	,	PUNCT
ajbmeb-2016	53	7	and	and	CCONJ
ajbmeb-2016	53	8	communications	communication	NOUN
ajbmeb-2016	53	9	to	to	ADP
ajbmeb-2016	53	10	individual	individual	ADJ
ajbmeb-2016	53	11	preferences	preference	NOUN
ajbmeb-2016	53	12	and	and	CCONJ
ajbmeb-2016	53	13	behaviors	behavior	NOUN
ajbmeb-2016	53	14	,	,	PUNCT
ajbmeb-2016	53	15	businesses	business	NOUN
ajbmeb-2016	53	16	can	can	AUX
ajbmeb-2016	53	17	deepen	deepen	VERB
ajbmeb-2016	53	18	customer	customer	NOUN
ajbmeb-2016	53	19	engagement	engagement	NOUN
ajbmeb-2016	53	20	and	and	CCONJ
ajbmeb-2016	53	21	foster	foster	ADJ
ajbmeb-2016	53	22	long	long	ADJ
ajbmeb-2016	53	23	-	-	PUNCT
ajbmeb-2016	53	24	term	term	NOUN
ajbmeb-2016	53	25	loyalty	loyalty	NOUN
ajbmeb-2016	53	26	(	(	PUNCT
ajbmeb-2016	53	27	verhoef	verhoef	NOUN
ajbmeb-2016	53	28	et	et	PROPN
ajbmeb-2016	53	29	al	al	PROPN
ajbmeb-2016	53	30	.	.	PROPN
ajbmeb-2016	53	31	,	,	PUNCT
ajbmeb-2016	53	32	2015	2015	NUM
ajbmeb-2016	53	33	)	)	PUNCT
ajbmeb-2016	53	34	.	.	PUNCT
ajbmeb-2016	54	1	through	through	ADP
ajbmeb-2016	54	2	the	the	DET
ajbmeb-2016	54	3	utilization	utilization	NOUN
ajbmeb-2016	54	4	of	of	ADP
ajbmeb-2016	54	5	data	datum	NOUN
ajbmeb-2016	54	6	analytics	analytic	NOUN
ajbmeb-2016	54	7	and	and	CCONJ
ajbmeb-2016	54	8	artificial	artificial	ADJ
ajbmeb-2016	54	9	intelligence	intelligence	NOUN
ajbmeb-2016	54	10	,	,	PUNCT
ajbmeb-2016	54	11	companies	company	NOUN
ajbmeb-2016	54	12	can	can	AUX
ajbmeb-2016	54	13	glean	glean	VERB
ajbmeb-2016	54	14	insights	insight	NOUN
ajbmeb-2016	54	15	into	into	ADP
ajbmeb-2016	54	16	customer	customer	NOUN
ajbmeb-2016	54	17	preferences	preference	NOUN
ajbmeb-2016	54	18	,	,	PUNCT
ajbmeb-2016	54	19	purchase	purchase	NOUN
ajbmeb-2016	54	20	history	history	NOUN
ajbmeb-2016	54	21	,	,	PUNCT
ajbmeb-2016	54	22	and	and	CCONJ
ajbmeb-2016	54	23	browsing	browse	VERB
ajbmeb-2016	54	24	patterns	pattern	NOUN
ajbmeb-2016	54	25	to	to	PART
ajbmeb-2016	54	26	deliver	deliver	VERB
ajbmeb-2016	54	27	personalized	personalized	ADJ
ajbmeb-2016	54	28	recommendations	recommendation	NOUN
ajbmeb-2016	54	29	and	and	CCONJ
ajbmeb-2016	54	30	offerings	offering	NOUN
ajbmeb-2016	54	31	(	(	PUNCT
ajbmeb-2016	54	32	xie	xie	PROPN
ajbmeb-2016	54	33	et	et	PROPN
ajbmeb-2016	54	34	al	al	PROPN
ajbmeb-2016	54	35	.	.	PROPN
ajbmeb-2016	54	36	,	,	PUNCT
ajbmeb-2016	54	37	2018	2018	NUM
ajbmeb-2016	54	38	)	)	PUNCT
ajbmeb-2016	54	39	.	.	PUNCT
ajbmeb-2016	55	1	this	this	DET
ajbmeb-2016	55	2	personalized	personalized	ADJ
ajbmeb-2016	55	3	approach	approach	NOUN
ajbmeb-2016	55	4	not	not	PART
ajbmeb-2016	55	5	only	only	ADV
ajbmeb-2016	55	6	enhances	enhance	VERB
ajbmeb-2016	55	7	customer	customer	NOUN
ajbmeb-2016	55	8	satisfaction	satisfaction	NOUN
ajbmeb-2016	55	9	by	by	ADP
ajbmeb-2016	55	10	providing	provide	VERB
ajbmeb-2016	55	11	relevant	relevant	ADJ
ajbmeb-2016	55	12	and	and	CCONJ
ajbmeb-2016	55	13	timely	timely	ADJ
ajbmeb-2016	55	14	content	content	NOUN
ajbmeb-2016	55	15	but	but	CCONJ
ajbmeb-2016	55	16	also	also	ADV
ajbmeb-2016	55	17	strengthens	strengthen	VERB
ajbmeb-2016	55	18	the	the	DET
ajbmeb-2016	55	19	emotional	emotional	ADJ
ajbmeb-2016	55	20	connection	connection	NOUN
ajbmeb-2016	55	21	between	between	ADP
ajbmeb-2016	55	22	the	the	DET
ajbmeb-2016	55	23	customer	customer	NOUN
ajbmeb-2016	55	24	and	and	CCONJ
ajbmeb-2016	55	25	the	the	DET
ajbmeb-2016	55	26	brand	brand	NOUN
ajbmeb-2016	55	27	(	(	PUNCT
ajbmeb-2016	55	28	li	li	PROPN
ajbmeb-2016	55	29	et	et	PROPN
ajbmeb-2016	55	30	al	al	PROPN
ajbmeb-2016	55	31	.	.	PROPN
ajbmeb-2016	55	32	,	,	PUNCT
ajbmeb-2016	55	33	2019	2019	NUM
ajbmeb-2016	55	34	)	)	PUNCT
ajbmeb-2016	55	35	.	.	PUNCT
ajbmeb-2016	56	1	moreover	moreover	ADV
ajbmeb-2016	56	2	,	,	PUNCT
ajbmeb-2016	56	3	personalization	personalization	NOUN
ajbmeb-2016	56	4	fosters	foster	VERB
ajbmeb-2016	56	5	a	a	DET
ajbmeb-2016	56	6	sense	sense	NOUN
ajbmeb-2016	56	7	of	of	ADP
ajbmeb-2016	56	8	exclusivity	exclusivity	NOUN
ajbmeb-2016	56	9	and	and	CCONJ
ajbmeb-2016	56	10	importance	importance	NOUN
ajbmeb-2016	56	11	,	,	PUNCT
ajbmeb-2016	56	12	making	make	VERB
ajbmeb-2016	56	13	customers	customer	NOUN
ajbmeb-2016	56	14	feel	feel	AUX
ajbmeb-2016	56	15	valued	value	VERB
ajbmeb-2016	56	16	and	and	CCONJ
ajbmeb-2016	56	17	understood	understand	VERB
ajbmeb-2016	56	18	,	,	PUNCT
ajbmeb-2016	56	19	which	which	PRON
ajbmeb-2016	56	20	in	in	ADP
ajbmeb-2016	56	21	turn	turn	NOUN
ajbmeb-2016	56	22	increases	increase	VERB
ajbmeb-2016	56	23	their	their	PRON
ajbmeb-2016	56	24	propensity	propensity	NOUN
ajbmeb-2016	56	25	for	for	ADP
ajbmeb-2016	56	26	repeat	repeat	NOUN
ajbmeb-2016	56	27	purchases	purchase	NOUN
ajbmeb-2016	56	28	and	and	CCONJ
ajbmeb-2016	56	29	brand	brand	NOUN
ajbmeb-2016	56	30	advocacy	advocacy	NOUN
ajbmeb-2016	56	31	(	(	PUNCT
ajbmeb-2016	56	32	fournier	fournier	PROPN
ajbmeb-2016	56	33	&	&	CCONJ
ajbmeb-2016	56	34	alvarez	alvarez	PROPN
ajbmeb-2016	56	35	,	,	PUNCT
ajbmeb-2016	56	36	2019	2019	NUM
ajbmeb-2016	56	37	)	)	PUNCT
ajbmeb-2016	56	38	.	.	PUNCT
ajbmeb-2016	57	1	in	in	ADP
ajbmeb-2016	57	2	today	today	NOUN
ajbmeb-2016	57	3	's	's	PART
ajbmeb-2016	57	4	competitive	competitive	ADJ
ajbmeb-2016	57	5	digital	digital	ADJ
ajbmeb-2016	57	6	landscape	landscape	NOUN
ajbmeb-2016	57	7	,	,	PUNCT
ajbmeb-2016	57	8	prioritizing	prioritize	VERB
ajbmeb-2016	57	9	personalization	personalization	NOUN
ajbmeb-2016	57	10	is	be	AUX
ajbmeb-2016	57	11	essential	essential	ADJ
ajbmeb-2016	57	12	for	for	ADP
ajbmeb-2016	57	13	businesses	business	NOUN
ajbmeb-2016	57	14	looking	look	VERB
ajbmeb-2016	57	15	to	to	PART
ajbmeb-2016	57	16	not	not	PART
ajbmeb-2016	57	17	only	only	ADV
ajbmeb-2016	57	18	attract	attract	VERB
ajbmeb-2016	57	19	new	new	ADJ
ajbmeb-2016	57	20	customers	customer	NOUN
ajbmeb-2016	57	21	but	but	CCONJ
ajbmeb-2016	57	22	also	also	ADV
ajbmeb-2016	57	23	cultivate	cultivate	VERB
ajbmeb-2016	57	24	lasting	last	VERB
ajbmeb-2016	57	25	loyalty	loyalty	NOUN
ajbmeb-2016	57	26	and	and	CCONJ
ajbmeb-2016	57	27	drive	drive	VERB
ajbmeb-2016	57	28	sustainable	sustainable	ADJ
ajbmeb-2016	57	29	growth	growth	NOUN
ajbmeb-2016	57	30	.	.	PUNCT
ajbmeb-2016	58	1	user	user	NOUN
ajbmeb-2016	58	2	experience	experience	NOUN
ajbmeb-2016	58	3	:	:	PUNCT
ajbmeb-2016	58	4	user	user	NOUN
ajbmeb-2016	58	5	experience	experience	NOUN
ajbmeb-2016	58	6	(	(	PUNCT
ajbmeb-2016	58	7	ux	ux	NOUN
ajbmeb-2016	58	8	)	)	PUNCT
ajbmeb-2016	58	9	stands	stand	VERB
ajbmeb-2016	58	10	as	as	ADP
ajbmeb-2016	58	11	a	a	DET
ajbmeb-2016	58	12	pivotal	pivotal	ADJ
ajbmeb-2016	58	13	factor	factor	NOUN
ajbmeb-2016	58	14	influencing	influence	VERB
ajbmeb-2016	58	15	customer	customer	NOUN
ajbmeb-2016	58	16	loyalty	loyalty	NOUN
ajbmeb-2016	58	17	in	in	ADP
ajbmeb-2016	58	18	the	the	DET
ajbmeb-2016	58	19	digital	digital	ADJ
ajbmeb-2016	58	20	era	era	NOUN
ajbmeb-2016	58	21	,	,	PUNCT
ajbmeb-2016	58	22	profoundly	profoundly	ADV
ajbmeb-2016	58	23	shaping	shape	VERB
ajbmeb-2016	58	24	the	the	DET
ajbmeb-2016	58	25	interactions	interaction	NOUN
ajbmeb-2016	58	26	between	between	ADP
ajbmeb-2016	58	27	consumers	consumer	NOUN
ajbmeb-2016	58	28	and	and	CCONJ
ajbmeb-2016	58	29	digital	digital	ADJ
ajbmeb-2016	58	30	platforms	platform	NOUN
ajbmeb-2016	58	31	.	.	PUNCT
ajbmeb-2016	59	1	a	a	DET
ajbmeb-2016	59	2	seamless	seamless	ADJ
ajbmeb-2016	59	3	and	and	CCONJ
ajbmeb-2016	59	4	intuitive	intuitive	ADJ
ajbmeb-2016	59	5	user	user	NOUN
ajbmeb-2016	59	6	interface	interface	NOUN
ajbmeb-2016	59	7	,	,	PUNCT
ajbmeb-2016	59	8	coupled	couple	VERB
ajbmeb-2016	59	9	with	with	ADP
ajbmeb-2016	59	10	effortless	effortless	ADJ
ajbmeb-2016	59	11	navigation	navigation	NOUN
ajbmeb-2016	59	12	and	and	CCONJ
ajbmeb-2016	59	13	accessibility	accessibility	NOUN
ajbmeb-2016	59	14	,	,	PUNCT
ajbmeb-2016	59	15	plays	play	VERB
ajbmeb-2016	59	16	a	a	DET
ajbmeb-2016	59	17	critical	critical	ADJ
ajbmeb-2016	59	18	role	role	NOUN
ajbmeb-2016	59	19	in	in	ADP
ajbmeb-2016	59	20	enhancing	enhance	VERB
ajbmeb-2016	59	21	customer	customer	NOUN
ajbmeb-2016	59	22	satisfaction	satisfaction	NOUN
ajbmeb-2016	59	23	and	and	CCONJ
ajbmeb-2016	59	24	driving	drive	VERB
ajbmeb-2016	59	25	repeat	repeat	NOUN
ajbmeb-2016	59	26	engagement	engagement	NOUN
ajbmeb-2016	59	27	(	(	PUNCT
ajbmeb-2016	59	28	hassenzahl	hassenzahl	NOUN
ajbmeb-2016	59	29	,	,	PUNCT
ajbmeb-2016	59	30	2010	2010	NUM
ajbmeb-2016	59	31	)	)	PUNCT
ajbmeb-2016	59	32	.	.	PUNCT
ajbmeb-2016	60	1	positive	positive	ADJ
ajbmeb-2016	60	2	ux	ux	INTJ
ajbmeb-2016	60	3	not	not	PART
ajbmeb-2016	60	4	only	only	ADV
ajbmeb-2016	60	5	facilitates	facilitate	VERB
ajbmeb-2016	60	6	efficient	efficient	ADJ
ajbmeb-2016	60	7	task	task	NOUN
ajbmeb-2016	60	8	completion	completion	NOUN
ajbmeb-2016	60	9	but	but	CCONJ
ajbmeb-2016	60	10	also	also	ADV
ajbmeb-2016	60	11	fosters	foster	VERB
ajbmeb-2016	60	12	emotional	emotional	ADJ
ajbmeb-2016	60	13	connections	connection	NOUN
ajbmeb-2016	60	14	between	between	ADP
ajbmeb-2016	60	15	users	user	NOUN
ajbmeb-2016	60	16	and	and	CCONJ
ajbmeb-2016	60	17	brands	brand	NOUN
ajbmeb-2016	60	18	,	,	PUNCT
ajbmeb-2016	60	19	thereby	thereby	ADV
ajbmeb-2016	60	20	reinforcing	reinforce	VERB
ajbmeb-2016	60	21	loyalty	loyalty	NOUN
ajbmeb-2016	60	22	and	and	CCONJ
ajbmeb-2016	60	23	advocacy	advocacy	NOUN
ajbmeb-2016	60	24	(	(	PUNCT
ajbmeb-2016	60	25	morschett	morschett	NOUN
ajbmeb-2016	60	26	et	et	PROPN
ajbmeb-2016	60	27	al	al	PROPN
ajbmeb-2016	60	28	.	.	PROPN
ajbmeb-2016	60	29	,	,	PUNCT
ajbmeb-2016	60	30	2015	2015	NUM
ajbmeb-2016	60	31	)	)	PUNCT
ajbmeb-2016	60	32	.	.	PUNCT
ajbmeb-2016	61	1	furthermore	furthermore	ADV
ajbmeb-2016	61	2	,	,	PUNCT
ajbmeb-2016	61	3	a	a	DET
ajbmeb-2016	61	4	well	well	ADV
ajbmeb-2016	61	5	-	-	PUNCT
ajbmeb-2016	61	6	crafted	craft	VERB
ajbmeb-2016	61	7	ux	ux	NOUN
ajbmeb-2016	61	8	design	design	NOUN
ajbmeb-2016	61	9	contributes	contribute	VERB
ajbmeb-2016	61	10	to	to	ADP
ajbmeb-2016	61	11	reduced	reduce	VERB
ajbmeb-2016	61	12	cognitive	cognitive	ADJ
ajbmeb-2016	61	13	load	load	NOUN
ajbmeb-2016	61	14	,	,	PUNCT
ajbmeb-2016	61	15	enhancing	enhance	VERB
ajbmeb-2016	61	16	usability	usability	NOUN
ajbmeb-2016	61	17	and	and	CCONJ
ajbmeb-2016	61	18	overall	overall	ADJ
ajbmeb-2016	61	19	user	user	NOUN
ajbmeb-2016	61	20	satisfaction	satisfaction	NOUN
ajbmeb-2016	61	21	(	(	PUNCT
ajbmeb-2016	61	22	hassenzahl	hassenzahl	PROPN
ajbmeb-2016	61	23	&	&	CCONJ
ajbmeb-2016	61	24	tractinsky	tractinsky	NOUN
ajbmeb-2016	61	25	,	,	PUNCT
ajbmeb-2016	61	26	2006	2006	NUM
ajbmeb-2016	61	27	)	)	PUNCT
ajbmeb-2016	61	28	.	.	PUNCT
ajbmeb-2016	62	1	by	by	ADP
ajbmeb-2016	62	2	prioritizing	prioritize	VERB
ajbmeb-2016	62	3	user	user	NOUN
ajbmeb-2016	62	4	-	-	PUNCT
ajbmeb-2016	62	5	centric	centric	ADJ
ajbmeb-2016	62	6	design	design	NOUN
ajbmeb-2016	62	7	principles	principle	NOUN
ajbmeb-2016	62	8	and	and	CCONJ
ajbmeb-2016	62	9	continuous	continuous	ADJ
ajbmeb-2016	62	10	optimization	optimization	NOUN
ajbmeb-2016	62	11	based	base	VERB
ajbmeb-2016	62	12	on	on	ADP
ajbmeb-2016	62	13	user	user	NOUN
ajbmeb-2016	62	14	feedback	feedback	NOUN
ajbmeb-2016	62	15	and	and	CCONJ
ajbmeb-2016	62	16	behavior	behavior	NOUN
ajbmeb-2016	62	17	,	,	PUNCT
ajbmeb-2016	62	18	businesses	business	NOUN
ajbmeb-2016	62	19	can	can	AUX
ajbmeb-2016	62	20	cultivate	cultivate	VERB
ajbmeb-2016	62	21	a	a	DET
ajbmeb-2016	62	22	loyal	loyal	ADJ
ajbmeb-2016	62	23	customer	customer	NOUN
ajbmeb-2016	62	24	base	base	NOUN
ajbmeb-2016	62	25	and	and	CCONJ
ajbmeb-2016	62	26	gain	gain	VERB
ajbmeb-2016	62	27	a	a	DET
ajbmeb-2016	62	28	competitive	competitive	ADJ
ajbmeb-2016	62	29	edge	edge	NOUN
ajbmeb-2016	62	30	in	in	ADP
ajbmeb-2016	62	31	the	the	DET
ajbmeb-2016	62	32	digital	digital	ADJ
ajbmeb-2016	62	33	landscape	landscape	NOUN
ajbmeb-2016	62	34	(	(	PUNCT
ajbmeb-2016	62	35	nielson	nielson	PROPN
ajbmeb-2016	62	36	,	,	PUNCT
ajbmeb-2016	62	37	2012	2012	NUM
ajbmeb-2016	62	38	)	)	PUNCT
ajbmeb-2016	62	39	.	.	PUNCT
ajbmeb-2016	63	1	trust	trust	NOUN
ajbmeb-2016	63	2	and	and	CCONJ
ajbmeb-2016	63	3	security	security	NOUN
ajbmeb-2016	63	4	:	:	PUNCT
ajbmeb-2016	63	5	in	in	ADP
ajbmeb-2016	63	6	the	the	DET
ajbmeb-2016	63	7	digital	digital	ADJ
ajbmeb-2016	63	8	era	era	NOUN
ajbmeb-2016	63	9	,	,	PUNCT
ajbmeb-2016	63	10	trust	trust	NOUN
ajbmeb-2016	63	11	and	and	CCONJ
ajbmeb-2016	63	12	security	security	NOUN
ajbmeb-2016	63	13	play	play	VERB
ajbmeb-2016	63	14	a	a	DET
ajbmeb-2016	63	15	paramount	paramount	ADJ
ajbmeb-2016	63	16	role	role	NOUN
ajbmeb-2016	63	17	in	in	ADP
ajbmeb-2016	63	18	influencing	influence	VERB
ajbmeb-2016	63	19	customer	customer	NOUN
ajbmeb-2016	63	20	loyalty	loyalty	NOUN
ajbmeb-2016	63	21	,	,	PUNCT
ajbmeb-2016	63	22	as	as	SCONJ
ajbmeb-2016	63	23	consumers	consumer	NOUN
ajbmeb-2016	63	24	increasingly	increasingly	ADV
ajbmeb-2016	63	25	rely	rely	VERB
ajbmeb-2016	63	26	on	on	ADP
ajbmeb-2016	63	27	digital	digital	ADJ
ajbmeb-2016	63	28	platforms	platform	NOUN
ajbmeb-2016	63	29	for	for	ADP
ajbmeb-2016	63	30	their	their	PRON
ajbmeb-2016	63	31	transactions	transaction	NOUN
ajbmeb-2016	63	32	and	and	CCONJ
ajbmeb-2016	63	33	interactions	interaction	NOUN
ajbmeb-2016	63	34	.	.	PUNCT
ajbmeb-2016	64	1	establishing	establish	VERB
ajbmeb-2016	64	2	trust	trust	NOUN
ajbmeb-2016	64	3	in	in	ADP
ajbmeb-2016	64	4	the	the	DET
ajbmeb-2016	64	5	handling	handling	NOUN
ajbmeb-2016	64	6	of	of	ADP
ajbmeb-2016	64	7	personal	personal	ADJ
ajbmeb-2016	64	8	data	datum	NOUN
ajbmeb-2016	64	9	and	and	CCONJ
ajbmeb-2016	64	10	ensuring	ensure	VERB
ajbmeb-2016	64	11	robust	robust	ADJ
ajbmeb-2016	64	12	security	security	NOUN
ajbmeb-2016	64	13	measures	measure	NOUN
ajbmeb-2016	64	14	are	be	AUX
ajbmeb-2016	64	15	imperative	imperative	ADJ
ajbmeb-2016	64	16	for	for	ADP
ajbmeb-2016	64	17	fostering	foster	VERB
ajbmeb-2016	64	18	loyalty	loyalty	NOUN
ajbmeb-2016	64	19	and	and	CCONJ
ajbmeb-2016	64	20	maintaining	maintain	VERB
ajbmeb-2016	64	21	long	long	ADJ
ajbmeb-2016	64	22	-	-	PUNCT
ajbmeb-2016	64	23	term	term	NOUN
ajbmeb-2016	64	24	relationships	relationship	NOUN
ajbmeb-2016	64	25	with	with	ADP
ajbmeb-2016	64	26	customers	customer	NOUN
ajbmeb-2016	64	27	(	(	PUNCT
ajbmeb-2016	64	28	komiak	komiak	PROPN
ajbmeb-2016	64	29	&	&	CCONJ
ajbmeb-2016	64	30	benbasat	benbasat	PROPN
ajbmeb-2016	64	31	,	,	PUNCT
ajbmeb-2016	64	32	2006	2006	NUM
ajbmeb-2016	64	33	)	)	PUNCT
ajbmeb-2016	64	34	.	.	PUNCT
ajbmeb-2016	65	1	studies	study	NOUN
ajbmeb-2016	65	2	have	have	AUX
ajbmeb-2016	65	3	shown	show	VERB
ajbmeb-2016	65	4	that	that	SCONJ
ajbmeb-2016	65	5	perceived	perceive	VERB
ajbmeb-2016	65	6	security	security	NOUN
ajbmeb-2016	65	7	significantly	significantly	ADV
ajbmeb-2016	65	8	influences	influence	VERB
ajbmeb-2016	65	9	consumers	consumer	NOUN
ajbmeb-2016	65	10	'	'	PART
ajbmeb-2016	65	11	intentions	intention	NOUN
ajbmeb-2016	65	12	to	to	PART
ajbmeb-2016	65	13	engage	engage	VERB
ajbmeb-2016	65	14	with	with	ADP
ajbmeb-2016	65	15	online	online	ADJ
ajbmeb-2016	65	16	platforms	platform	NOUN
ajbmeb-2016	65	17	,	,	PUNCT
ajbmeb-2016	65	18	with	with	ADP
ajbmeb-2016	65	19	concerns	concern	NOUN
ajbmeb-2016	65	20	about	about	ADP
ajbmeb-2016	65	21	data	datum	NOUN
ajbmeb-2016	65	22	breaches	breach	NOUN
ajbmeb-2016	65	23	and	and	CCONJ
ajbmeb-2016	65	24	privacy	privacy	NOUN
ajbmeb-2016	65	25	violations	violation	NOUN
ajbmeb-2016	65	26	acting	act	VERB
ajbmeb-2016	65	27	as	as	ADP
ajbmeb-2016	65	28	deterrents	deterrent	NOUN
ajbmeb-2016	65	29	to	to	ADP
ajbmeb-2016	65	30	loyalty	loyalty	NOUN
ajbmeb-2016	65	31	(	(	PUNCT
ajbmeb-2016	65	32	wang	wang	PROPN
ajbmeb-2016	65	33	&	&	CCONJ
ajbmeb-2016	65	34	emurian	emurian	PROPN
ajbmeb-2016	65	35	,	,	PUNCT
ajbmeb-2016	65	36	2005	2005	NUM
ajbmeb-2016	65	37	)	)	PUNCT
ajbmeb-2016	65	38	.	.	PUNCT
ajbmeb-2016	66	1	building	build	VERB
ajbmeb-2016	66	2	trust	trust	NOUN
ajbmeb-2016	66	3	through	through	ADP
ajbmeb-2016	66	4	transparent	transparent	ADJ
ajbmeb-2016	66	5	data	datum	NOUN
ajbmeb-2016	66	6	practices	practice	NOUN
ajbmeb-2016	66	7	,	,	PUNCT
ajbmeb-2016	66	8	encryption	encryption	NOUN
ajbmeb-2016	66	9	technologies	technology	NOUN
ajbmeb-2016	66	10	,	,	PUNCT
ajbmeb-2016	66	11	and	and	CCONJ
ajbmeb-2016	66	12	adherence	adherence	NOUN
ajbmeb-2016	66	13	to	to	ADP
ajbmeb-2016	66	14	stringent	stringent	ADJ
ajbmeb-2016	66	15	security	security	NOUN
ajbmeb-2016	66	16	standards	standard	NOUN
ajbmeb-2016	66	17	not	not	PART
ajbmeb-2016	66	18	only	only	ADV
ajbmeb-2016	66	19	mitigates	mitigate	VERB
ajbmeb-2016	66	20	customer	customer	NOUN
ajbmeb-2016	66	21	concerns	concern	NOUN
ajbmeb-2016	66	22	but	but	CCONJ
ajbmeb-2016	66	23	also	also	ADV
ajbmeb-2016	66	24	reinforces	reinforce	VERB
ajbmeb-2016	66	25	brand	brand	NOUN
ajbmeb-2016	66	26	credibility	credibility	NOUN
ajbmeb-2016	66	27	and	and	CCONJ
ajbmeb-2016	66	28	reliability	reliability	NOUN
ajbmeb-2016	66	29	in	in	ADP
ajbmeb-2016	66	30	the	the	DET
ajbmeb-2016	66	31	digital	digital	ADJ
ajbmeb-2016	66	32	realm	realm	NOUN
ajbmeb-2016	66	33	(	(	PUNCT
ajbmeb-2016	66	34	riegelsberger	riegelsberger	VERB
ajbmeb-2016	66	35	et	et	PROPN
ajbmeb-2016	66	36	al	al	PROPN
ajbmeb-2016	66	37	.	.	PROPN
ajbmeb-2016	66	38	,	,	PUNCT
ajbmeb-2016	66	39	american	american	PROPN
ajbmeb-2016	66	40	journal	journal	PROPN
ajbmeb-2016	66	41	of	of	ADP
ajbmeb-2016	66	42	business	business	NOUN
ajbmeb-2016	66	43	management	management	NOUN
ajbmeb-2016	66	44	,	,	PUNCT
ajbmeb-2016	66	45	economics	economic	NOUN
ajbmeb-2016	66	46	and	and	CCONJ
ajbmeb-2016	66	47	banking	banking	NOUN
ajbmeb-2016	66	48	volume	volume	NOUN
ajbmeb-2016	66	49	23	23	NUM
ajbmeb-2016	66	50	april	april	PROPN
ajbmeb-2016	66	51	2024	2024	NUM
ajbmeb-2016	67	1	p	p	NOUN
ajbmeb-2016	67	2	a	a	DET
ajbmeb-2016	67	3	g	g	NOUN
ajbmeb-2016	67	4	e	e	NOUN
ajbmeb-2016	67	5	|	|	NOUN
ajbmeb-2016	67	6	174	174	NUM
ajbmeb-2016	67	7	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2016	67	8	2003	2003	NUM
ajbmeb-2016	67	9	)	)	PUNCT
ajbmeb-2016	67	10	.	.	PUNCT
ajbmeb-2016	68	1	thus	thus	ADV
ajbmeb-2016	68	2	,	,	PUNCT
ajbmeb-2016	68	3	businesses	business	NOUN
ajbmeb-2016	68	4	that	that	PRON
ajbmeb-2016	68	5	prioritize	prioritize	VERB
ajbmeb-2016	68	6	trust	trust	NOUN
ajbmeb-2016	68	7	and	and	CCONJ
ajbmeb-2016	68	8	security	security	NOUN
ajbmeb-2016	68	9	in	in	ADP
ajbmeb-2016	68	10	their	their	PRON
ajbmeb-2016	68	11	digital	digital	ADJ
ajbmeb-2016	68	12	operations	operation	NOUN
ajbmeb-2016	68	13	can	can	AUX
ajbmeb-2016	68	14	cultivate	cultivate	VERB
ajbmeb-2016	68	15	a	a	DET
ajbmeb-2016	68	16	loyal	loyal	ADJ
ajbmeb-2016	68	17	customer	customer	NOUN
ajbmeb-2016	68	18	base	base	NOUN
ajbmeb-2016	68	19	and	and	CCONJ
ajbmeb-2016	68	20	gain	gain	VERB
ajbmeb-2016	68	21	a	a	DET
ajbmeb-2016	68	22	competitive	competitive	ADJ
ajbmeb-2016	68	23	advantage	advantage	NOUN
ajbmeb-2016	68	24	in	in	ADP
ajbmeb-2016	68	25	an	an	DET
ajbmeb-2016	68	26	increasingly	increasingly	ADV
ajbmeb-2016	68	27	digital	digital	ADJ
ajbmeb-2016	68	28	marketplace	marketplace	NOUN
ajbmeb-2016	68	29	.	.	PUNCT
ajbmeb-2016	69	1	social	social	ADJ
ajbmeb-2016	69	2	influence	influence	NOUN
ajbmeb-2016	69	3	:	:	PUNCT
ajbmeb-2016	69	4	social	social	ADJ
ajbmeb-2016	69	5	influence	influence	NOUN
ajbmeb-2016	69	6	plays	play	VERB
ajbmeb-2016	69	7	a	a	DET
ajbmeb-2016	69	8	significant	significant	ADJ
ajbmeb-2016	69	9	role	role	NOUN
ajbmeb-2016	69	10	in	in	ADP
ajbmeb-2016	69	11	shaping	shape	VERB
ajbmeb-2016	69	12	customer	customer	NOUN
ajbmeb-2016	69	13	loyalty	loyalty	NOUN
ajbmeb-2016	69	14	in	in	ADP
ajbmeb-2016	69	15	the	the	DET
ajbmeb-2016	69	16	digital	digital	ADJ
ajbmeb-2016	69	17	era	era	NOUN
ajbmeb-2016	69	18	,	,	PUNCT
ajbmeb-2016	69	19	as	as	SCONJ
ajbmeb-2016	69	20	consumers	consumer	NOUN
ajbmeb-2016	69	21	increasingly	increasingly	ADV
ajbmeb-2016	69	22	rely	rely	VERB
ajbmeb-2016	69	23	on	on	ADP
ajbmeb-2016	69	24	social	social	ADJ
ajbmeb-2016	69	25	media	medium	NOUN
ajbmeb-2016	69	26	and	and	CCONJ
ajbmeb-2016	69	27	online	online	ADJ
ajbmeb-2016	69	28	reviews	review	NOUN
ajbmeb-2016	69	29	to	to	PART
ajbmeb-2016	69	30	inform	inform	VERB
ajbmeb-2016	69	31	their	their	PRON
ajbmeb-2016	69	32	purchasing	purchasing	NOUN
ajbmeb-2016	69	33	decisions	decision	NOUN
ajbmeb-2016	69	34	and	and	CCONJ
ajbmeb-2016	69	35	brand	brand	NOUN
ajbmeb-2016	69	36	perceptions	perception	NOUN
ajbmeb-2016	69	37	(	(	PUNCT
ajbmeb-2016	69	38	cheung	cheung	PROPN
ajbmeb-2016	69	39	et	et	PROPN
ajbmeb-2016	69	40	al	al	PROPN
ajbmeb-2016	69	41	.	.	PROPN
ajbmeb-2016	69	42	,	,	PUNCT
ajbmeb-2016	69	43	2009	2009	NUM
ajbmeb-2016	69	44	)	)	PUNCT
ajbmeb-2016	69	45	.	.	PUNCT
ajbmeb-2016	70	1	user	user	NOUN
ajbmeb-2016	70	2	-	-	PUNCT
ajbmeb-2016	70	3	generated	generate	VERB
ajbmeb-2016	70	4	content	content	NOUN
ajbmeb-2016	70	5	,	,	PUNCT
ajbmeb-2016	70	6	such	such	ADJ
ajbmeb-2016	70	7	as	as	ADP
ajbmeb-2016	70	8	ratings	rating	NOUN
ajbmeb-2016	70	9	,	,	PUNCT
ajbmeb-2016	70	10	reviews	review	NOUN
ajbmeb-2016	70	11	,	,	PUNCT
ajbmeb-2016	70	12	and	and	CCONJ
ajbmeb-2016	70	13	social	social	ADJ
ajbmeb-2016	70	14	media	medium	NOUN
ajbmeb-2016	70	15	posts	post	NOUN
ajbmeb-2016	70	16	,	,	PUNCT
ajbmeb-2016	70	17	amplifies	amplify	VERB
ajbmeb-2016	70	18	the	the	DET
ajbmeb-2016	70	19	impact	impact	NOUN
ajbmeb-2016	70	20	of	of	ADP
ajbmeb-2016	70	21	word	word	NOUN
ajbmeb-2016	70	22	-	-	PUNCT
ajbmeb-2016	70	23	of	of	ADP
ajbmeb-2016	70	24	-	-	PUNCT
ajbmeb-2016	70	25	mouth	mouth	NOUN
ajbmeb-2016	70	26	communication	communication	NOUN
ajbmeb-2016	70	27	,	,	PUNCT
ajbmeb-2016	70	28	influencing	influence	VERB
ajbmeb-2016	70	29	the	the	DET
ajbmeb-2016	70	30	attitudes	attitude	NOUN
ajbmeb-2016	70	31	and	and	CCONJ
ajbmeb-2016	70	32	behaviors	behavior	NOUN
ajbmeb-2016	70	33	of	of	ADP
ajbmeb-2016	70	34	potential	potential	ADJ
ajbmeb-2016	70	35	customers	customer	NOUN
ajbmeb-2016	70	36	(	(	PUNCT
ajbmeb-2016	70	37	zhang	zhang	X
ajbmeb-2016	70	38	et	et	PROPN
ajbmeb-2016	70	39	al	al	PROPN
ajbmeb-2016	70	40	.	.	PROPN
ajbmeb-2016	70	41	,	,	PUNCT
ajbmeb-2016	70	42	2014	2014	NUM
ajbmeb-2016	70	43	)	)	PUNCT
ajbmeb-2016	70	44	.	.	PUNCT
ajbmeb-2016	71	1	positive	positive	ADJ
ajbmeb-2016	71	2	interactions	interaction	NOUN
ajbmeb-2016	71	3	and	and	CCONJ
ajbmeb-2016	71	4	endorsements	endorsement	NOUN
ajbmeb-2016	71	5	from	from	ADP
ajbmeb-2016	71	6	peers	peer	NOUN
ajbmeb-2016	71	7	and	and	CCONJ
ajbmeb-2016	71	8	influencers	influencer	NOUN
ajbmeb-2016	71	9	can	can	AUX
ajbmeb-2016	71	10	enhance	enhance	VERB
ajbmeb-2016	71	11	brand	brand	NOUN
ajbmeb-2016	71	12	credibility	credibility	NOUN
ajbmeb-2016	71	13	and	and	CCONJ
ajbmeb-2016	71	14	trustworthiness	trustworthiness	NOUN
ajbmeb-2016	71	15	,	,	PUNCT
ajbmeb-2016	71	16	leading	lead	VERB
ajbmeb-2016	71	17	to	to	ADP
ajbmeb-2016	71	18	increased	increase	VERB
ajbmeb-2016	71	19	loyalty	loyalty	NOUN
ajbmeb-2016	71	20	and	and	CCONJ
ajbmeb-2016	71	21	advocacy	advocacy	NOUN
ajbmeb-2016	71	22	(	(	PUNCT
ajbmeb-2016	71	23	hennig	hennig	X
ajbmeb-2016	71	24	-	-	PUNCT
ajbmeb-2016	71	25	thurau	thurau	PROPN
ajbmeb-2016	71	26	et	et	PROPN
ajbmeb-2016	71	27	al	al	PROPN
ajbmeb-2016	71	28	.	.	PROPN
ajbmeb-2016	71	29	,	,	PUNCT
ajbmeb-2016	71	30	2004	2004	NUM
ajbmeb-2016	71	31	)	)	PUNCT
ajbmeb-2016	71	32	.	.	PUNCT
ajbmeb-2016	72	1	conversely	conversely	ADV
ajbmeb-2016	72	2	,	,	PUNCT
ajbmeb-2016	72	3	negative	negative	ADJ
ajbmeb-2016	72	4	reviews	review	NOUN
ajbmeb-2016	72	5	or	or	CCONJ
ajbmeb-2016	72	6	viral	viral	ADJ
ajbmeb-2016	72	7	incidents	incident	NOUN
ajbmeb-2016	72	8	can	can	AUX
ajbmeb-2016	72	9	erode	erode	VERB
ajbmeb-2016	72	10	trust	trust	NOUN
ajbmeb-2016	72	11	and	and	CCONJ
ajbmeb-2016	72	12	loyalty	loyalty	NOUN
ajbmeb-2016	72	13	,	,	PUNCT
ajbmeb-2016	72	14	highlighting	highlight	VERB
ajbmeb-2016	72	15	the	the	DET
ajbmeb-2016	72	16	importance	importance	NOUN
ajbmeb-2016	72	17	of	of	ADP
ajbmeb-2016	72	18	managing	manage	VERB
ajbmeb-2016	72	19	online	online	ADJ
ajbmeb-2016	72	20	reputation	reputation	NOUN
ajbmeb-2016	72	21	and	and	CCONJ
ajbmeb-2016	72	22	fostering	foster	VERB
ajbmeb-2016	72	23	positive	positive	ADJ
ajbmeb-2016	72	24	social	social	ADJ
ajbmeb-2016	72	25	interactions	interaction	NOUN
ajbmeb-2016	72	26	(	(	PUNCT
ajbmeb-2016	72	27	lee	lee	PROPN
ajbmeb-2016	72	28	&	&	CCONJ
ajbmeb-2016	72	29	youn	youn	PROPN
ajbmeb-2016	72	30	,	,	PUNCT
ajbmeb-2016	72	31	2009	2009	NUM
ajbmeb-2016	72	32	)	)	PUNCT
ajbmeb-2016	72	33	.	.	PUNCT
ajbmeb-2016	73	1	by	by	ADP
ajbmeb-2016	73	2	actively	actively	ADV
ajbmeb-2016	73	3	engaging	engage	VERB
ajbmeb-2016	73	4	with	with	ADP
ajbmeb-2016	73	5	customers	customer	NOUN
ajbmeb-2016	73	6	on	on	ADP
ajbmeb-2016	73	7	social	social	ADJ
ajbmeb-2016	73	8	platforms	platform	NOUN
ajbmeb-2016	73	9	,	,	PUNCT
ajbmeb-2016	73	10	encouraging	encourage	VERB
ajbmeb-2016	73	11	user	user	NOUN
ajbmeb-2016	73	12	-	-	PUNCT
ajbmeb-2016	73	13	generated	generate	VERB
ajbmeb-2016	73	14	content	content	NOUN
ajbmeb-2016	73	15	,	,	PUNCT
ajbmeb-2016	73	16	and	and	CCONJ
ajbmeb-2016	73	17	responding	respond	VERB
ajbmeb-2016	73	18	promptly	promptly	ADV
ajbmeb-2016	73	19	to	to	PART
ajbmeb-2016	73	20	feedback	feedback	VERB
ajbmeb-2016	73	21	,	,	PUNCT
ajbmeb-2016	73	22	businesses	business	NOUN
ajbmeb-2016	73	23	can	can	AUX
ajbmeb-2016	73	24	harness	harness	VERB
ajbmeb-2016	73	25	the	the	DET
ajbmeb-2016	73	26	power	power	NOUN
ajbmeb-2016	73	27	of	of	ADP
ajbmeb-2016	73	28	social	social	ADJ
ajbmeb-2016	73	29	influence	influence	NOUN
ajbmeb-2016	73	30	to	to	PART
ajbmeb-2016	73	31	cultivate	cultivate	VERB
ajbmeb-2016	73	32	a	a	DET
ajbmeb-2016	73	33	loyal	loyal	ADJ
ajbmeb-2016	73	34	customer	customer	NOUN
ajbmeb-2016	73	35	base	base	NOUN
ajbmeb-2016	73	36	and	and	CCONJ
ajbmeb-2016	73	37	thrive	thrive	VERB
ajbmeb-2016	73	38	in	in	ADP
ajbmeb-2016	73	39	the	the	DET
ajbmeb-2016	73	40	digital	digital	ADJ
ajbmeb-2016	73	41	landscape	landscape	NOUN
ajbmeb-2016	73	42	.	.	PUNCT
ajbmeb-2016	74	1	the	the	DET
ajbmeb-2016	74	2	role	role	NOUN
ajbmeb-2016	74	3	of	of	ADP
ajbmeb-2016	74	4	transaction	transaction	NOUN
ajbmeb-2016	74	5	management	management	NOUN
ajbmeb-2016	74	6	in	in	ADP
ajbmeb-2016	74	7	customer	customer	NOUN
ajbmeb-2016	74	8	loyalty	loyalty	NOUN
ajbmeb-2016	74	9	transaction	transaction	NOUN
ajbmeb-2016	74	10	management	management	NOUN
ajbmeb-2016	74	11	refers	refer	VERB
ajbmeb-2016	74	12	to	to	ADP
ajbmeb-2016	74	13	the	the	DET
ajbmeb-2016	74	14	process	process	NOUN
ajbmeb-2016	74	15	of	of	ADP
ajbmeb-2016	74	16	ensuring	ensure	VERB
ajbmeb-2016	74	17	the	the	DET
ajbmeb-2016	74	18	integrity	integrity	NOUN
ajbmeb-2016	74	19	,	,	PUNCT
ajbmeb-2016	74	20	consistency	consistency	NOUN
ajbmeb-2016	74	21	,	,	PUNCT
ajbmeb-2016	74	22	and	and	CCONJ
ajbmeb-2016	74	23	reliability	reliability	NOUN
ajbmeb-2016	74	24	of	of	ADP
ajbmeb-2016	74	25	transactions	transaction	NOUN
ajbmeb-2016	74	26	within	within	ADP
ajbmeb-2016	74	27	a	a	DET
ajbmeb-2016	74	28	database	database	NOUN
ajbmeb-2016	74	29	system	system	NOUN
ajbmeb-2016	74	30	.	.	PUNCT
ajbmeb-2016	75	1	a	a	DET
ajbmeb-2016	75	2	transaction	transaction	NOUN
ajbmeb-2016	75	3	typically	typically	ADV
ajbmeb-2016	75	4	represents	represent	VERB
ajbmeb-2016	75	5	a	a	DET
ajbmeb-2016	75	6	single	single	ADJ
ajbmeb-2016	75	7	logical	logical	ADJ
ajbmeb-2016	75	8	operation	operation	NOUN
ajbmeb-2016	75	9	within	within	ADP
ajbmeb-2016	75	10	the	the	DET
ajbmeb-2016	75	11	database	database	NOUN
ajbmeb-2016	75	12	,	,	PUNCT
ajbmeb-2016	75	13	such	such	ADJ
ajbmeb-2016	75	14	as	as	ADP
ajbmeb-2016	75	15	updating	update	VERB
ajbmeb-2016	75	16	a	a	DET
ajbmeb-2016	75	17	record	record	NOUN
ajbmeb-2016	75	18	,	,	PUNCT
ajbmeb-2016	75	19	inserting	insert	VERB
ajbmeb-2016	75	20	new	new	ADJ
ajbmeb-2016	75	21	data	datum	NOUN
ajbmeb-2016	75	22	,	,	PUNCT
ajbmeb-2016	75	23	or	or	CCONJ
ajbmeb-2016	75	24	deleting	delete	VERB
ajbmeb-2016	75	25	existing	exist	VERB
ajbmeb-2016	75	26	data	datum	NOUN
ajbmeb-2016	75	27	.	.	PUNCT
ajbmeb-2016	76	1	proper	proper	ADJ
ajbmeb-2016	76	2	transaction	transaction	NOUN
ajbmeb-2016	76	3	management	management	NOUN
ajbmeb-2016	76	4	is	be	AUX
ajbmeb-2016	76	5	crucial	crucial	ADJ
ajbmeb-2016	76	6	for	for	ADP
ajbmeb-2016	76	7	maintaining	maintain	VERB
ajbmeb-2016	76	8	data	datum	NOUN
ajbmeb-2016	76	9	integrity	integrity	NOUN
ajbmeb-2016	76	10	and	and	CCONJ
ajbmeb-2016	76	11	recovering	recover	VERB
ajbmeb-2016	76	12	from	from	ADP
ajbmeb-2016	76	13	failures	failure	NOUN
ajbmeb-2016	76	14	or	or	CCONJ
ajbmeb-2016	76	15	errors	error	NOUN
ajbmeb-2016	76	16	(	(	PUNCT
ajbmeb-2016	76	17	haerder	haerder	NOUN
ajbmeb-2016	76	18	&	&	CCONJ
ajbmeb-2016	76	19	reuter	reuter	PROPN
ajbmeb-2016	76	20	,	,	PUNCT
ajbmeb-2016	76	21	1983	1983	NUM
ajbmeb-2016	76	22	;	;	PUNCT
ajbmeb-2016	77	1	bernstein	bernstein	PROPN
ajbmeb-2016	77	2	et	et	PROPN
ajbmeb-2016	77	3	al	al	PROPN
ajbmeb-2016	77	4	.	.	PROPN
ajbmeb-2016	77	5	,	,	PUNCT
ajbmeb-2016	77	6	1987	1987	NUM
ajbmeb-2016	77	7	;	;	PUNCT
ajbmeb-2016	77	8	gray	gray	PROPN
ajbmeb-2016	77	9	&	&	CCONJ
ajbmeb-2016	77	10	reuter	reuter	PROPN
ajbmeb-2016	77	11	,	,	PUNCT
ajbmeb-2016	77	12	1993	1993	NUM
ajbmeb-2016	77	13	)	)	PUNCT
ajbmeb-2016	77	14	.	.	PUNCT
ajbmeb-2016	78	1	transaction	transaction	NOUN
ajbmeb-2016	78	2	management	management	NOUN
ajbmeb-2016	78	3	plays	play	VERB
ajbmeb-2016	78	4	a	a	DET
ajbmeb-2016	78	5	crucial	crucial	ADJ
ajbmeb-2016	78	6	role	role	NOUN
ajbmeb-2016	78	7	in	in	ADP
ajbmeb-2016	78	8	customer	customer	NOUN
ajbmeb-2016	78	9	retention	retention	NOUN
ajbmeb-2016	78	10	by	by	ADP
ajbmeb-2016	78	11	ensuring	ensure	VERB
ajbmeb-2016	78	12	seamless	seamless	ADJ
ajbmeb-2016	78	13	and	and	CCONJ
ajbmeb-2016	78	14	satisfactory	satisfactory	ADJ
ajbmeb-2016	78	15	interactions	interaction	NOUN
ajbmeb-2016	78	16	throughout	throughout	ADP
ajbmeb-2016	78	17	the	the	DET
ajbmeb-2016	78	18	purchase	purchase	NOUN
ajbmeb-2016	78	19	process	process	NOUN
ajbmeb-2016	78	20	.	.	PUNCT
ajbmeb-2016	79	1	efficient	efficient	ADJ
ajbmeb-2016	79	2	transaction	transaction	NOUN
ajbmeb-2016	79	3	management	management	NOUN
ajbmeb-2016	79	4	encompasses	encompass	VERB
ajbmeb-2016	79	5	various	various	ADJ
ajbmeb-2016	79	6	aspects	aspect	NOUN
ajbmeb-2016	79	7	,	,	PUNCT
ajbmeb-2016	79	8	including	include	VERB
ajbmeb-2016	79	9	order	order	NOUN
ajbmeb-2016	79	10	processing	processing	NOUN
ajbmeb-2016	79	11	,	,	PUNCT
ajbmeb-2016	79	12	payment	payment	NOUN
ajbmeb-2016	79	13	handling	handling	NOUN
ajbmeb-2016	79	14	,	,	PUNCT
ajbmeb-2016	79	15	and	and	CCONJ
ajbmeb-2016	79	16	post	post	ADJ
ajbmeb-2016	79	17	-	-	ADJ
ajbmeb-2016	79	18	purchase	purchase	ADJ
ajbmeb-2016	79	19	support	support	NOUN
ajbmeb-2016	79	20	,	,	PUNCT
ajbmeb-2016	79	21	all	all	PRON
ajbmeb-2016	79	22	of	of	ADP
ajbmeb-2016	79	23	which	which	PRON
ajbmeb-2016	79	24	contribute	contribute	VERB
ajbmeb-2016	79	25	to	to	ADP
ajbmeb-2016	79	26	customer	customer	NOUN
ajbmeb-2016	79	27	satisfaction	satisfaction	NOUN
ajbmeb-2016	79	28	and	and	CCONJ
ajbmeb-2016	79	29	loyalty	loyalty	NOUN
ajbmeb-2016	79	30	(	(	PUNCT
ajbmeb-2016	79	31	wang	wang	PROPN
ajbmeb-2016	79	32	&	&	CCONJ
ajbmeb-2016	79	33	head	head	PROPN
ajbmeb-2016	79	34	,	,	PUNCT
ajbmeb-2016	79	35	2007	2007	NUM
ajbmeb-2016	79	36	)	)	PUNCT
ajbmeb-2016	79	37	.	.	PUNCT
ajbmeb-2016	80	1	a	a	DET
ajbmeb-2016	80	2	smooth	smooth	ADJ
ajbmeb-2016	80	3	and	and	CCONJ
ajbmeb-2016	80	4	hassle	hassle	NOUN
ajbmeb-2016	80	5	-	-	PUNCT
ajbmeb-2016	80	6	free	free	ADJ
ajbmeb-2016	80	7	transaction	transaction	NOUN
ajbmeb-2016	80	8	experience	experience	NOUN
ajbmeb-2016	80	9	not	not	PART
ajbmeb-2016	80	10	only	only	ADV
ajbmeb-2016	80	11	instills	instill	VERB
ajbmeb-2016	80	12	confidence	confidence	NOUN
ajbmeb-2016	80	13	in	in	ADP
ajbmeb-2016	80	14	customers	customer	NOUN
ajbmeb-2016	80	15	but	but	CCONJ
ajbmeb-2016	80	16	also	also	ADV
ajbmeb-2016	80	17	enhances	enhance	VERB
ajbmeb-2016	80	18	perceptions	perception	NOUN
ajbmeb-2016	80	19	of	of	ADP
ajbmeb-2016	80	20	reliability	reliability	NOUN
ajbmeb-2016	80	21	and	and	CCONJ
ajbmeb-2016	80	22	professionalism	professionalism	NOUN
ajbmeb-2016	80	23	(	(	PUNCT
ajbmeb-2016	80	24	van	van	PROPN
ajbmeb-2016	80	25	riel	riel	PROPN
ajbmeb-2016	80	26	et	et	PROPN
ajbmeb-2016	80	27	al	al	PROPN
ajbmeb-2016	80	28	.	.	PROPN
ajbmeb-2016	80	29	,	,	PUNCT
ajbmeb-2016	80	30	2001	2001	NUM
ajbmeb-2016	80	31	)	)	PUNCT
ajbmeb-2016	80	32	.	.	PUNCT
ajbmeb-2016	81	1	furthermore	furthermore	ADV
ajbmeb-2016	81	2	,	,	PUNCT
ajbmeb-2016	81	3	effective	effective	ADJ
ajbmeb-2016	81	4	transaction	transaction	NOUN
ajbmeb-2016	81	5	management	management	NOUN
ajbmeb-2016	81	6	facilitates	facilitate	VERB
ajbmeb-2016	81	7	timely	timely	ADJ
ajbmeb-2016	81	8	order	order	NOUN
ajbmeb-2016	81	9	fulfillment	fulfillment	NOUN
ajbmeb-2016	81	10	and	and	CCONJ
ajbmeb-2016	81	11	delivery	delivery	NOUN
ajbmeb-2016	81	12	,	,	PUNCT
ajbmeb-2016	81	13	minimizing	minimize	VERB
ajbmeb-2016	81	14	delays	delay	NOUN
ajbmeb-2016	81	15	and	and	CCONJ
ajbmeb-2016	81	16	errors	error	NOUN
ajbmeb-2016	81	17	that	that	PRON
ajbmeb-2016	81	18	could	could	AUX
ajbmeb-2016	81	19	lead	lead	VERB
ajbmeb-2016	81	20	to	to	ADP
ajbmeb-2016	81	21	dissatisfaction	dissatisfaction	NOUN
ajbmeb-2016	81	22	(	(	PUNCT
ajbmeb-2016	81	23	donthu	donthu	PROPN
ajbmeb-2016	81	24	&	&	CCONJ
ajbmeb-2016	81	25	garcia	garcia	PROPN
ajbmeb-2016	81	26	,	,	PUNCT
ajbmeb-2016	81	27	1999	1999	NUM
ajbmeb-2016	81	28	)	)	PUNCT
ajbmeb-2016	81	29	.	.	PUNCT
ajbmeb-2016	82	1	by	by	ADP
ajbmeb-2016	82	2	prioritizing	prioritize	VERB
ajbmeb-2016	82	3	transaction	transaction	NOUN
ajbmeb-2016	82	4	management	management	NOUN
ajbmeb-2016	82	5	,	,	PUNCT
ajbmeb-2016	82	6	businesses	business	NOUN
ajbmeb-2016	82	7	can	can	AUX
ajbmeb-2016	82	8	strengthen	strengthen	VERB
ajbmeb-2016	82	9	relationships	relationship	NOUN
ajbmeb-2016	82	10	with	with	ADP
ajbmeb-2016	82	11	customers	customer	NOUN
ajbmeb-2016	82	12	,	,	PUNCT
ajbmeb-2016	82	13	increase	increase	VERB
ajbmeb-2016	82	14	repeat	repeat	NOUN
ajbmeb-2016	82	15	purchases	purchase	NOUN
ajbmeb-2016	82	16	,	,	PUNCT
ajbmeb-2016	82	17	and	and	CCONJ
ajbmeb-2016	82	18	ultimately	ultimately	ADV
ajbmeb-2016	82	19	drive	drive	VERB
ajbmeb-2016	82	20	long	long	ADJ
ajbmeb-2016	82	21	-	-	PUNCT
ajbmeb-2016	82	22	term	term	NOUN
ajbmeb-2016	82	23	loyalty	loyalty	NOUN
ajbmeb-2016	82	24	and	and	CCONJ
ajbmeb-2016	82	25	profitability	profitability	NOUN
ajbmeb-2016	82	26	(	(	PUNCT
ajbmeb-2016	82	27	lemon	lemon	NOUN
ajbmeb-2016	82	28	&	&	CCONJ
ajbmeb-2016	82	29	verhoef	verhoef	PROPN
ajbmeb-2016	82	30	,	,	PUNCT
ajbmeb-2016	82	31	2016	2016	NUM
ajbmeb-2016	82	32	)	)	PUNCT
ajbmeb-2016	82	33	.	.	PUNCT
ajbmeb-2016	83	1	evans	evans	PROPN
ajbmeb-2016	83	2	and	and	CCONJ
ajbmeb-2016	83	3	wurster	wurster	PROPN
ajbmeb-2016	83	4	(	(	PUNCT
ajbmeb-2016	83	5	2000	2000	NUM
ajbmeb-2016	83	6	)	)	PUNCT
ajbmeb-2016	83	7	emphasized	emphasize	VERB
ajbmeb-2016	83	8	the	the	DET
ajbmeb-2016	83	9	significance	significance	NOUN
ajbmeb-2016	83	10	of	of	ADP
ajbmeb-2016	83	11	transaction	transaction	NOUN
ajbmeb-2016	83	12	management	management	NOUN
ajbmeb-2016	83	13	in	in	ADP
ajbmeb-2016	83	14	shaping	shape	VERB
ajbmeb-2016	83	15	customer	customer	NOUN
ajbmeb-2016	83	16	perceptions	perception	NOUN
ajbmeb-2016	83	17	of	of	ADP
ajbmeb-2016	83	18	service	service	NOUN
ajbmeb-2016	83	19	quality	quality	NOUN
ajbmeb-2016	83	20	and	and	CCONJ
ajbmeb-2016	83	21	overall	overall	ADJ
ajbmeb-2016	83	22	satisfaction	satisfaction	NOUN
ajbmeb-2016	83	23	.	.	PUNCT
ajbmeb-2016	84	1	their	their	PRON
ajbmeb-2016	84	2	findings	finding	NOUN
ajbmeb-2016	84	3	suggested	suggest	VERB
ajbmeb-2016	84	4	that	that	SCONJ
ajbmeb-2016	84	5	efficient	efficient	ADJ
ajbmeb-2016	84	6	transaction	transaction	NOUN
ajbmeb-2016	84	7	processes	process	NOUN
ajbmeb-2016	84	8	positively	positively	ADV
ajbmeb-2016	84	9	influence	influence	VERB
ajbmeb-2016	84	10	customer	customer	NOUN
ajbmeb-2016	84	11	loyalty	loyalty	NOUN
ajbmeb-2016	84	12	by	by	ADP
ajbmeb-2016	84	13	reducing	reduce	VERB
ajbmeb-2016	84	14	perceived	perceive	VERB
ajbmeb-2016	84	15	risks	risk	NOUN
ajbmeb-2016	84	16	and	and	CCONJ
ajbmeb-2016	84	17	uncertainties	uncertainty	NOUN
ajbmeb-2016	84	18	associated	associate	VERB
ajbmeb-2016	84	19	with	with	ADP
ajbmeb-2016	84	20	online	online	ADJ
ajbmeb-2016	84	21	transactions	transaction	NOUN
ajbmeb-2016	84	22	.	.	PUNCT
ajbmeb-2016	85	1	similarly	similarly	ADV
ajbmeb-2016	85	2	,	,	PUNCT
ajbmeb-2016	85	3	studies	study	NOUN
ajbmeb-2016	85	4	by	by	ADP
ajbmeb-2016	85	5	huang	huang	PROPN
ajbmeb-2016	85	6	and	and	CCONJ
ajbmeb-2016	85	7	benyoucef	benyoucef	PROPN
ajbmeb-2016	85	8	(	(	PUNCT
ajbmeb-2016	85	9	2013	2013	NUM
ajbmeb-2016	85	10	)	)	PUNCT
ajbmeb-2016	85	11	highlighted	highlight	VERB
ajbmeb-2016	85	12	the	the	DET
ajbmeb-2016	85	13	impact	impact	NOUN
ajbmeb-2016	85	14	of	of	ADP
ajbmeb-2016	85	15	transaction	transaction	NOUN
ajbmeb-2016	85	16	management	management	NOUN
ajbmeb-2016	85	17	on	on	ADP
ajbmeb-2016	85	18	enhancing	enhance	VERB
ajbmeb-2016	85	19	customer	customer	NOUN
ajbmeb-2016	85	20	trust	trust	NOUN
ajbmeb-2016	85	21	and	and	CCONJ
ajbmeb-2016	85	22	confidence	confidence	NOUN
ajbmeb-2016	85	23	in	in	ADP
ajbmeb-2016	85	24	ecommerce	ecommerce	NOUN
ajbmeb-2016	85	25	platforms	platform	NOUN
ajbmeb-2016	85	26	.	.	PUNCT
ajbmeb-2016	86	1	they	they	PRON
ajbmeb-2016	86	2	argued	argue	VERB
ajbmeb-2016	86	3	that	that	SCONJ
ajbmeb-2016	86	4	transparent	transparent	ADJ
ajbmeb-2016	86	5	and	and	CCONJ
ajbmeb-2016	86	6	secure	secure	ADJ
ajbmeb-2016	86	7	transaction	transaction	NOUN
ajbmeb-2016	86	8	processes	process	NOUN
ajbmeb-2016	86	9	contribute	contribute	VERB
ajbmeb-2016	86	10	to	to	ADP
ajbmeb-2016	86	11	building	building	NOUN
ajbmeb-2016	86	12	trust	trust	NOUN
ajbmeb-2016	86	13	,	,	PUNCT
ajbmeb-2016	86	14	which	which	PRON
ajbmeb-2016	86	15	in	in	ADP
ajbmeb-2016	86	16	turn	turn	NOUN
ajbmeb-2016	86	17	fosters	foster	VERB
ajbmeb-2016	86	18	repeat	repeat	NOUN
ajbmeb-2016	86	19	purchases	purchase	NOUN
ajbmeb-2016	86	20	and	and	CCONJ
ajbmeb-2016	86	21	brand	brand	NOUN
ajbmeb-2016	86	22	loyalty	loyalty	NOUN
ajbmeb-2016	86	23	among	among	ADP
ajbmeb-2016	86	24	customers	customer	NOUN
ajbmeb-2016	86	25	.	.	PUNCT
ajbmeb-2016	87	1	furthermore	furthermore	ADV
ajbmeb-2016	87	2	,	,	PUNCT
ajbmeb-2016	87	3	studies	study	NOUN
ajbmeb-2016	87	4	by	by	ADP
ajbmeb-2016	87	5	reichheld	reichheld	NOUN
ajbmeb-2016	87	6	and	and	CCONJ
ajbmeb-2016	87	7	schefter	schefter	PROPN
ajbmeb-2016	87	8	(	(	PUNCT
ajbmeb-2016	87	9	2000	2000	NUM
ajbmeb-2016	87	10	)	)	PUNCT
ajbmeb-2016	87	11	highlighted	highlight	VERB
ajbmeb-2016	87	12	the	the	DET
ajbmeb-2016	87	13	correlation	correlation	NOUN
ajbmeb-2016	87	14	between	between	ADP
ajbmeb-2016	87	15	seamless	seamless	ADJ
ajbmeb-2016	87	16	transaction	transaction	NOUN
ajbmeb-2016	87	17	experiences	experience	NOUN
ajbmeb-2016	87	18	and	and	CCONJ
ajbmeb-2016	87	19	increased	increase	VERB
ajbmeb-2016	87	20	customer	customer	NOUN
ajbmeb-2016	87	21	retention	retention	NOUN
ajbmeb-2016	87	22	rates	rate	NOUN
ajbmeb-2016	87	23	,	,	PUNCT
ajbmeb-2016	87	24	demonstrating	demonstrate	VERB
ajbmeb-2016	87	25	the	the	DET
ajbmeb-2016	87	26	tangible	tangible	ADJ
ajbmeb-2016	87	27	impact	impact	NOUN
ajbmeb-2016	87	28	of	of	ADP
ajbmeb-2016	87	29	effective	effective	ADJ
ajbmeb-2016	87	30	transaction	transaction	NOUN
ajbmeb-2016	87	31	management	management	NOUN
ajbmeb-2016	87	32	strategies	strategy	NOUN
ajbmeb-2016	87	33	on	on	ADP
ajbmeb-2016	87	34	long	long	ADJ
ajbmeb-2016	87	35	-	-	PUNCT
ajbmeb-2016	87	36	term	term	NOUN
ajbmeb-2016	87	37	customer	customer	NOUN
ajbmeb-2016	87	38	loyalty	loyalty	NOUN
ajbmeb-2016	87	39	.	.	PUNCT
ajbmeb-2016	88	1	american	american	ADJ
ajbmeb-2016	88	2	journal	journal	PROPN
ajbmeb-2016	88	3	of	of	ADP
ajbmeb-2016	88	4	business	business	NOUN
ajbmeb-2016	88	5	management	management	NOUN
ajbmeb-2016	88	6	,	,	PUNCT
ajbmeb-2016	88	7	economics	economic	NOUN
ajbmeb-2016	88	8	and	and	CCONJ
ajbmeb-2016	88	9	banking	banking	NOUN
ajbmeb-2016	88	10	volume	volume	NOUN
ajbmeb-2016	88	11	23	23	NUM
ajbmeb-2016	88	12	april	april	PROPN
ajbmeb-2016	88	13	2024	2024	NUM
ajbmeb-2016	88	14	p	p	NOUN
ajbmeb-2016	88	15	a	a	DET
ajbmeb-2016	88	16	g	g	NOUN
ajbmeb-2016	88	17	e	e	NOUN
ajbmeb-2016	88	18	|	|	NOUN
ajbmeb-2016	88	19	175	175	NUM
ajbmeb-2016	88	20	www.americanjournal.org	www.americanjournal.org	PROPN
ajbmeb-2016	88	21	verhoef	verhoef	PROPN
ajbmeb-2016	88	22	et	et	PROPN
ajbmeb-2016	88	23	al	al	PROPN
ajbmeb-2016	88	24	.	.	PROPN
ajbmeb-2016	89	1	(	(	PUNCT
ajbmeb-2016	89	2	2015	2015	NUM
ajbmeb-2016	89	3	)	)	PUNCT
ajbmeb-2016	89	4	have	have	AUX
ajbmeb-2016	89	5	investigated	investigate	VERB
ajbmeb-2016	89	6	the	the	DET
ajbmeb-2016	89	7	influence	influence	NOUN
ajbmeb-2016	89	8	of	of	ADP
ajbmeb-2016	89	9	digital	digital	ADJ
ajbmeb-2016	89	10	transaction	transaction	NOUN
ajbmeb-2016	89	11	management	management	NOUN
ajbmeb-2016	89	12	systems	system	NOUN
ajbmeb-2016	89	13	on	on	ADP
ajbmeb-2016	89	14	customer	customer	NOUN
ajbmeb-2016	89	15	loyalty	loyalty	NOUN
ajbmeb-2016	89	16	in	in	ADP
ajbmeb-2016	89	17	the	the	DET
ajbmeb-2016	89	18	e	e	NOUN
ajbmeb-2016	89	19	-	-	NOUN
ajbmeb-2016	89	20	commerce	commerce	NOUN
ajbmeb-2016	89	21	domain	domain	NOUN
ajbmeb-2016	89	22	.	.	PUNCT
ajbmeb-2016	90	1	their	their	PRON
ajbmeb-2016	90	2	findings	finding	NOUN
ajbmeb-2016	90	3	underscored	underscore	VERB
ajbmeb-2016	90	4	the	the	DET
ajbmeb-2016	90	5	importance	importance	NOUN
ajbmeb-2016	90	6	of	of	ADP
ajbmeb-2016	90	7	personalized	personalized	ADJ
ajbmeb-2016	90	8	and	and	CCONJ
ajbmeb-2016	90	9	efficient	efficient	ADJ
ajbmeb-2016	90	10	digital	digital	ADJ
ajbmeb-2016	90	11	transactions	transaction	NOUN
ajbmeb-2016	90	12	in	in	ADP
ajbmeb-2016	90	13	fostering	foster	VERB
ajbmeb-2016	90	14	customer	customer	NOUN
ajbmeb-2016	90	15	engagement	engagement	NOUN
ajbmeb-2016	90	16	and	and	CCONJ
ajbmeb-2016	90	17	loyalty	loyalty	NOUN
ajbmeb-2016	90	18	.	.	PUNCT
ajbmeb-2016	91	1	additionally	additionally	ADV
ajbmeb-2016	91	2	,	,	PUNCT
ajbmeb-2016	91	3	research	research	NOUN
ajbmeb-2016	91	4	by	by	ADP
ajbmeb-2016	91	5	liang	liang	PROPN
ajbmeb-2016	91	6	et	et	PROPN
ajbmeb-2016	91	7	al	al	PROPN
ajbmeb-2016	91	8	.	.	PROPN
ajbmeb-2016	92	1	(	(	PUNCT
ajbmeb-2016	92	2	2020	2020	NUM
ajbmeb-2016	92	3	)	)	PUNCT
ajbmeb-2016	92	4	delved	delve	VERB
ajbmeb-2016	92	5	into	into	ADP
ajbmeb-2016	92	6	the	the	DET
ajbmeb-2016	92	7	role	role	NOUN
ajbmeb-2016	92	8	of	of	ADP
ajbmeb-2016	92	9	artificial	artificial	ADJ
ajbmeb-2016	92	10	intelligence	intelligence	NOUN
ajbmeb-2016	92	11	and	and	CCONJ
ajbmeb-2016	92	12	machine	machine	NOUN
ajbmeb-2016	92	13	learning	learning	NOUN
ajbmeb-2016	92	14	in	in	ADP
ajbmeb-2016	92	15	optimizing	optimize	VERB
ajbmeb-2016	92	16	transaction	transaction	NOUN
ajbmeb-2016	92	17	management	management	NOUN
ajbmeb-2016	92	18	processes	process	NOUN
ajbmeb-2016	92	19	to	to	PART
ajbmeb-2016	92	20	enhance	enhance	VERB
ajbmeb-2016	92	21	customer	customer	NOUN
ajbmeb-2016	92	22	experiences	experience	NOUN
ajbmeb-2016	92	23	,	,	PUNCT
ajbmeb-2016	92	24	ultimately	ultimately	ADV
ajbmeb-2016	92	25	leading	lead	VERB
ajbmeb-2016	92	26	to	to	ADP
ajbmeb-2016	92	27	higher	high	ADJ
ajbmeb-2016	92	28	levels	level	NOUN
ajbmeb-2016	92	29	of	of	ADP
ajbmeb-2016	92	30	loyalty	loyalty	NOUN
ajbmeb-2016	92	31	in	in	ADP
ajbmeb-2016	92	32	online	online	ADJ
ajbmeb-2016	92	33	settings	setting	NOUN
ajbmeb-2016	92	34	.	.	PUNCT
ajbmeb-2016	93	1	however	however	ADV
ajbmeb-2016	93	2	,	,	PUNCT
ajbmeb-2016	93	3	studies	study	NOUN
ajbmeb-2016	93	4	also	also	ADV
ajbmeb-2016	93	5	acknowledge	acknowledge	VERB
ajbmeb-2016	93	6	potential	potential	ADJ
ajbmeb-2016	93	7	challenges	challenge	NOUN
ajbmeb-2016	93	8	in	in	ADP
ajbmeb-2016	93	9	transaction	transaction	NOUN
ajbmeb-2016	93	10	management	management	NOUN
ajbmeb-2016	93	11	that	that	PRON
ajbmeb-2016	93	12	can	can	AUX
ajbmeb-2016	93	13	impede	impede	VERB
ajbmeb-2016	93	14	customer	customer	NOUN
ajbmeb-2016	93	15	loyalty	loyalty	NOUN
ajbmeb-2016	93	16	.	.	PUNCT
ajbmeb-2016	94	1	for	for	ADP
ajbmeb-2016	94	2	instance	instance	NOUN
ajbmeb-2016	94	3	,	,	PUNCT
ajbmeb-2016	94	4	research	research	NOUN
ajbmeb-2016	94	5	by	by	ADP
ajbmeb-2016	94	6	zeithaml	zeithaml	PROPN
ajbmeb-2016	94	7	et	et	PROPN
ajbmeb-2016	94	8	al	al	PROPN
ajbmeb-2016	94	9	.	.	PROPN
ajbmeb-2016	95	1	(	(	PUNCT
ajbmeb-2016	95	2	2002	2002	NUM
ajbmeb-2016	95	3	)	)	PUNCT
ajbmeb-2016	95	4	highlighted	highlight	VERB
ajbmeb-2016	95	5	the	the	DET
ajbmeb-2016	95	6	detrimental	detrimental	ADJ
ajbmeb-2016	95	7	effects	effect	NOUN
ajbmeb-2016	95	8	of	of	ADP
ajbmeb-2016	95	9	service	service	NOUN
ajbmeb-2016	95	10	failures	failure	NOUN
ajbmeb-2016	95	11	and	and	CCONJ
ajbmeb-2016	95	12	transactional	transactional	ADJ
ajbmeb-2016	95	13	errors	error	NOUN
ajbmeb-2016	95	14	on	on	ADP
ajbmeb-2016	95	15	customer	customer	NOUN
ajbmeb-2016	95	16	loyalty	loyalty	NOUN
ajbmeb-2016	95	17	,	,	PUNCT
ajbmeb-2016	95	18	underscoring	underscore	VERB
ajbmeb-2016	95	19	the	the	DET
ajbmeb-2016	95	20	critical	critical	ADJ
ajbmeb-2016	95	21	need	need	NOUN
ajbmeb-2016	95	22	for	for	ADP
ajbmeb-2016	95	23	effective	effective	ADJ
ajbmeb-2016	95	24	service	service	NOUN
ajbmeb-2016	95	25	recovery	recovery	NOUN
ajbmeb-2016	95	26	mechanisms	mechanism	NOUN
ajbmeb-2016	95	27	.	.	PUNCT
ajbmeb-2016	96	1	similarly	similarly	ADV
ajbmeb-2016	96	2	,	,	PUNCT
ajbmeb-2016	96	3	han	han	PROPN
ajbmeb-2016	96	4	et	et	PROPN
ajbmeb-2016	96	5	al	al	PROPN
ajbmeb-2016	96	6	.	.	PROPN
ajbmeb-2016	97	1	(	(	PUNCT
ajbmeb-2016	97	2	2019	2019	NUM
ajbmeb-2016	97	3	)	)	PUNCT
ajbmeb-2016	97	4	explored	explore	VERB
ajbmeb-2016	97	5	the	the	DET
ajbmeb-2016	97	6	impact	impact	NOUN
ajbmeb-2016	97	7	of	of	ADP
ajbmeb-2016	97	8	transactional	transactional	ADJ
ajbmeb-2016	97	9	frictions	friction	NOUN
ajbmeb-2016	97	10	,	,	PUNCT
ajbmeb-2016	97	11	such	such	ADJ
ajbmeb-2016	97	12	as	as	ADP
ajbmeb-2016	97	13	long	long	ADJ
ajbmeb-2016	97	14	wait	wait	NOUN
ajbmeb-2016	97	15	times	time	NOUN
ajbmeb-2016	97	16	and	and	CCONJ
ajbmeb-2016	97	17	complex	complex	ADJ
ajbmeb-2016	97	18	procedures	procedure	NOUN
ajbmeb-2016	97	19	,	,	PUNCT
ajbmeb-2016	97	20	on	on	ADP
ajbmeb-2016	97	21	customer	customer	NOUN
ajbmeb-2016	97	22	loyalty	loyalty	NOUN
ajbmeb-2016	97	23	in	in	ADP
ajbmeb-2016	97	24	offline	offline	ADJ
ajbmeb-2016	97	25	retail	retail	ADJ
ajbmeb-2016	97	26	settings	setting	NOUN
ajbmeb-2016	97	27	.	.	PUNCT
ajbmeb-2016	98	1	their	their	PRON
ajbmeb-2016	98	2	findings	finding	NOUN
ajbmeb-2016	98	3	emphasized	emphasize	VERB
ajbmeb-2016	98	4	the	the	DET
ajbmeb-2016	98	5	importance	importance	NOUN
ajbmeb-2016	98	6	of	of	ADP
ajbmeb-2016	98	7	streamlining	streamline	VERB
ajbmeb-2016	98	8	transaction	transaction	NOUN
ajbmeb-2016	98	9	processes	process	NOUN
ajbmeb-2016	98	10	to	to	PART
ajbmeb-2016	98	11	mitigate	mitigate	VERB
ajbmeb-2016	98	12	friction	friction	NOUN
ajbmeb-2016	98	13	points	point	NOUN
ajbmeb-2016	98	14	and	and	CCONJ
ajbmeb-2016	98	15	nurture	nurture	VERB
ajbmeb-2016	98	16	stronger	strong	ADJ
ajbmeb-2016	98	17	customer	customer	NOUN
ajbmeb-2016	98	18	relationships	relationship	NOUN
ajbmeb-2016	98	19	.	.	PUNCT
ajbmeb-2016	99	1	strategies	strategy	NOUN
ajbmeb-2016	99	2	for	for	ADP
ajbmeb-2016	99	3	optimizing	optimize	VERB
ajbmeb-2016	99	4	transaction	transaction	NOUN
ajbmeb-2016	99	5	management	management	NOUN
ajbmeb-2016	99	6	effective	effective	ADJ
ajbmeb-2016	99	7	transaction	transaction	NOUN
ajbmeb-2016	99	8	management	management	NOUN
ajbmeb-2016	99	9	is	be	AUX
ajbmeb-2016	99	10	crucial	crucial	ADJ
ajbmeb-2016	99	11	for	for	SCONJ
ajbmeb-2016	99	12	businesses	business	NOUN
ajbmeb-2016	99	13	to	to	PART
ajbmeb-2016	99	14	ensure	ensure	VERB
ajbmeb-2016	99	15	smooth	smooth	ADJ
ajbmeb-2016	99	16	operations	operation	NOUN
ajbmeb-2016	99	17	and	and	CCONJ
ajbmeb-2016	99	18	maximize	maximize	VERB
ajbmeb-2016	99	19	efficiency	efficiency	NOUN
ajbmeb-2016	99	20	in	in	ADP
ajbmeb-2016	99	21	various	various	ADJ
ajbmeb-2016	99	22	domains	domain	NOUN
ajbmeb-2016	99	23	such	such	ADJ
ajbmeb-2016	99	24	as	as	ADP
ajbmeb-2016	99	25	finance	finance	NOUN
ajbmeb-2016	99	26	,	,	PUNCT
ajbmeb-2016	99	27	supply	supply	NOUN
ajbmeb-2016	99	28	chain	chain	NOUN
ajbmeb-2016	99	29	,	,	PUNCT
ajbmeb-2016	99	30	and	and	CCONJ
ajbmeb-2016	99	31	customer	customer	NOUN
ajbmeb-2016	99	32	relations	relation	NOUN
ajbmeb-2016	99	33	.	.	PUNCT
ajbmeb-2016	100	1	this	this	PRON
ajbmeb-2016	100	2	necessitates	necessitate	VERB
ajbmeb-2016	100	3	the	the	DET
ajbmeb-2016	100	4	implementation	implementation	NOUN
ajbmeb-2016	100	5	of	of	ADP
ajbmeb-2016	100	6	strategies	strategy	NOUN
ajbmeb-2016	100	7	aimed	aim	VERB
ajbmeb-2016	100	8	at	at	ADP
ajbmeb-2016	100	9	optimizing	optimize	VERB
ajbmeb-2016	100	10	transaction	transaction	NOUN
ajbmeb-2016	100	11	processes	process	NOUN
ajbmeb-2016	100	12	.	.	PUNCT
ajbmeb-2016	101	1	strategies	strategy	NOUN
ajbmeb-2016	101	2	for	for	ADP
ajbmeb-2016	101	3	optimizing	optimize	VERB
ajbmeb-2016	101	4	transaction	transaction	NOUN
ajbmeb-2016	101	5	management	management	NOUN
ajbmeb-2016	101	6	encompass	encompass	VERB
ajbmeb-2016	101	7	a	a	DET
ajbmeb-2016	101	8	range	range	NOUN
ajbmeb-2016	101	9	of	of	ADP
ajbmeb-2016	101	10	approaches	approach	NOUN
ajbmeb-2016	101	11	,	,	PUNCT
ajbmeb-2016	101	12	including	include	VERB
ajbmeb-2016	101	13	automation	automation	NOUN
ajbmeb-2016	101	14	,	,	PUNCT
ajbmeb-2016	101	15	standardization	standardization	NOUN
ajbmeb-2016	101	16	,	,	PUNCT
ajbmeb-2016	101	17	and	and	CCONJ
ajbmeb-2016	101	18	streamlining	streamlining	NOUN
ajbmeb-2016	101	19	of	of	ADP
ajbmeb-2016	101	20	workflows	workflow	NOUN
ajbmeb-2016	101	21	.	.	PUNCT
ajbmeb-2016	102	1	the	the	DET
ajbmeb-2016	102	2	strategies	strategy	NOUN
ajbmeb-2016	102	3	for	for	ADP
ajbmeb-2016	102	4	optimizing	optimize	VERB
ajbmeb-2016	102	5	transaction	transaction	NOUN
ajbmeb-2016	102	6	management	management	NOUN
ajbmeb-2016	102	7	includes	include	VERB
ajbmeb-2016	102	8	but	but	CCONJ
ajbmeb-2016	102	9	not	not	PART
ajbmeb-2016	102	10	limited	limit	VERB
ajbmeb-2016	102	11	to	to	PART
ajbmeb-2016	102	12	;	;	PUNCT
ajbmeb-2016	102	13	invest	invest	VERB
ajbmeb-2016	102	14	in	in	ADP
ajbmeb-2016	102	15	technology	technology	NOUN
ajbmeb-2016	102	16	:	:	PUNCT
ajbmeb-2016	102	17	investing	invest	VERB
ajbmeb-2016	102	18	in	in	ADP
ajbmeb-2016	102	19	technology	technology	NOUN
ajbmeb-2016	102	20	stands	stand	VERB
ajbmeb-2016	102	21	as	as	ADP
ajbmeb-2016	102	22	a	a	DET
ajbmeb-2016	102	23	paramount	paramount	ADJ
ajbmeb-2016	102	24	strategy	strategy	NOUN
ajbmeb-2016	102	25	for	for	ADP
ajbmeb-2016	102	26	optimizing	optimize	VERB
ajbmeb-2016	102	27	transaction	transaction	NOUN
ajbmeb-2016	102	28	management	management	NOUN
ajbmeb-2016	102	29	,	,	PUNCT
ajbmeb-2016	102	30	offering	offer	VERB
ajbmeb-2016	102	31	unparalleled	unparalleled	ADJ
ajbmeb-2016	102	32	efficiency	efficiency	NOUN
ajbmeb-2016	102	33	,	,	PUNCT
ajbmeb-2016	102	34	accuracy	accuracy	NOUN
ajbmeb-2016	102	35	,	,	PUNCT
ajbmeb-2016	102	36	and	and	CCONJ
ajbmeb-2016	102	37	scalability	scalability	NOUN
ajbmeb-2016	102	38	in	in	ADP
ajbmeb-2016	102	39	today	today	NOUN
ajbmeb-2016	102	40	's	's	PART
ajbmeb-2016	102	41	dynamic	dynamic	ADJ
ajbmeb-2016	102	42	business	business	NOUN
ajbmeb-2016	102	43	landscape	landscape	NOUN
ajbmeb-2016	102	44	.	.	PUNCT
ajbmeb-2016	103	1	leveraging	leverage	VERB
ajbmeb-2016	103	2	cutting	cutting	NOUN
ajbmeb-2016	103	3	-	-	PUNCT
ajbmeb-2016	103	4	edge	edge	NOUN
ajbmeb-2016	103	5	software	software	NOUN
ajbmeb-2016	103	6	solutions	solution	NOUN
ajbmeb-2016	103	7	such	such	ADJ
ajbmeb-2016	103	8	as	as	ADP
ajbmeb-2016	103	9	blockchain	blockchain	NOUN
ajbmeb-2016	103	10	for	for	ADP
ajbmeb-2016	103	11	secure	secure	ADJ
ajbmeb-2016	103	12	and	and	CCONJ
ajbmeb-2016	103	13	transparent	transparent	ADJ
ajbmeb-2016	103	14	transactions	transaction	NOUN
ajbmeb-2016	103	15	,	,	PUNCT
ajbmeb-2016	103	16	artificial	artificial	ADJ
ajbmeb-2016	103	17	intelligence	intelligence	NOUN
ajbmeb-2016	103	18	for	for	ADP
ajbmeb-2016	103	19	predictive	predictive	ADJ
ajbmeb-2016	103	20	analytics	analytic	NOUN
ajbmeb-2016	103	21	and	and	CCONJ
ajbmeb-2016	103	22	process	process	NOUN
ajbmeb-2016	103	23	automation	automation	NOUN
ajbmeb-2016	103	24	,	,	PUNCT
ajbmeb-2016	103	25	and	and	CCONJ
ajbmeb-2016	103	26	cloud	cloud	NOUN
ajbmeb-2016	103	27	computing	computing	NOUN
ajbmeb-2016	103	28	for	for	ADP
ajbmeb-2016	103	29	enhanced	enhanced	ADJ
ajbmeb-2016	103	30	accessibility	accessibility	NOUN
ajbmeb-2016	103	31	and	and	CCONJ
ajbmeb-2016	103	32	flexibility	flexibility	NOUN
ajbmeb-2016	103	33	can	can	AUX
ajbmeb-2016	103	34	revolutionize	revolutionize	VERB
ajbmeb-2016	103	35	transactional	transactional	ADJ
ajbmeb-2016	103	36	processes	process	NOUN
ajbmeb-2016	103	37	.	.	PUNCT
ajbmeb-2016	104	1	these	these	DET
ajbmeb-2016	104	2	technologies	technology	NOUN
ajbmeb-2016	104	3	streamline	streamline	VERB
ajbmeb-2016	104	4	workflows	workflow	NOUN
ajbmeb-2016	104	5	,	,	PUNCT
ajbmeb-2016	104	6	mitigate	mitigate	VERB
ajbmeb-2016	104	7	risks	risk	NOUN
ajbmeb-2016	104	8	,	,	PUNCT
ajbmeb-2016	104	9	and	and	CCONJ
ajbmeb-2016	104	10	reduce	reduce	VERB
ajbmeb-2016	104	11	operational	operational	ADJ
ajbmeb-2016	104	12	costs	cost	NOUN
ajbmeb-2016	104	13	,	,	PUNCT
ajbmeb-2016	104	14	ultimately	ultimately	ADV
ajbmeb-2016	104	15	fostering	foster	VERB
ajbmeb-2016	104	16	a	a	DET
ajbmeb-2016	104	17	competitive	competitive	ADJ
ajbmeb-2016	104	18	edge	edge	NOUN
ajbmeb-2016	104	19	in	in	ADP
ajbmeb-2016	104	20	the	the	DET
ajbmeb-2016	104	21	market	market	NOUN
ajbmeb-2016	104	22	.	.	PUNCT
ajbmeb-2016	105	1	as	as	SCONJ
ajbmeb-2016	105	2	evidenced	evidence	VERB
ajbmeb-2016	105	3	by	by	ADP
ajbmeb-2016	105	4	industry	industry	NOUN
ajbmeb-2016	105	5	reports	report	NOUN
ajbmeb-2016	105	6	and	and	CCONJ
ajbmeb-2016	105	7	studies	study	NOUN
ajbmeb-2016	105	8	(	(	PUNCT
ajbmeb-2016	105	9	gartner	gartner	NOUN
ajbmeb-2016	105	10	,	,	PUNCT
ajbmeb-2016	105	11	2021	2021	NUM
ajbmeb-2016	105	12	;	;	PUNCT
ajbmeb-2016	105	13	mckinsey	mckinsey	NOUN
ajbmeb-2016	105	14	,	,	PUNCT
ajbmeb-2016	105	15	2020	2020	NUM
ajbmeb-2016	105	16	)	)	PUNCT
ajbmeb-2016	105	17	,	,	PUNCT
ajbmeb-2016	105	18	organizations	organization	NOUN
ajbmeb-2016	105	19	embracing	embrace	VERB
ajbmeb-2016	105	20	technological	technological	ADJ
ajbmeb-2016	105	21	advancements	advancement	NOUN
ajbmeb-2016	105	22	in	in	ADP
ajbmeb-2016	105	23	transaction	transaction	NOUN
ajbmeb-2016	105	24	management	management	NOUN
ajbmeb-2016	105	25	witness	witness	VERB
ajbmeb-2016	105	26	significant	significant	ADJ
ajbmeb-2016	105	27	improvements	improvement	NOUN
ajbmeb-2016	105	28	in	in	ADP
ajbmeb-2016	105	29	transaction	transaction	NOUN
ajbmeb-2016	105	30	speed	speed	NOUN
ajbmeb-2016	105	31	,	,	PUNCT
ajbmeb-2016	105	32	accuracy	accuracy	NOUN
ajbmeb-2016	105	33	,	,	PUNCT
ajbmeb-2016	105	34	and	and	CCONJ
ajbmeb-2016	105	35	overall	overall	ADJ
ajbmeb-2016	105	36	performance	performance	NOUN
ajbmeb-2016	105	37	,	,	PUNCT
ajbmeb-2016	105	38	positioning	position	VERB
ajbmeb-2016	105	39	them	they	PRON
ajbmeb-2016	105	40	for	for	ADP
ajbmeb-2016	105	41	sustained	sustained	ADJ
ajbmeb-2016	105	42	growth	growth	NOUN
ajbmeb-2016	105	43	and	and	CCONJ
ajbmeb-2016	105	44	success	success	NOUN
ajbmeb-2016	105	45	in	in	ADP
ajbmeb-2016	105	46	the	the	DET
ajbmeb-2016	105	47	digital	digital	ADJ
ajbmeb-2016	105	48	era	era	NOUN
ajbmeb-2016	105	49	.	.	PUNCT
ajbmeb-2016	106	1	personalize	personalize	VERB
ajbmeb-2016	106	2	customer	customer	NOUN
ajbmeb-2016	106	3	interactions	interaction	NOUN
ajbmeb-2016	106	4	:	:	PUNCT
ajbmeb-2016	106	5	personalizing	personalize	VERB
ajbmeb-2016	106	6	customer	customer	NOUN
ajbmeb-2016	106	7	interactions	interaction	NOUN
ajbmeb-2016	106	8	emerges	emerge	VERB
ajbmeb-2016	106	9	as	as	ADP
ajbmeb-2016	106	10	a	a	DET
ajbmeb-2016	106	11	strategic	strategic	ADJ
ajbmeb-2016	106	12	imperative	imperative	NOUN
ajbmeb-2016	106	13	for	for	ADP
ajbmeb-2016	106	14	optimizing	optimize	VERB
ajbmeb-2016	106	15	transaction	transaction	NOUN
ajbmeb-2016	106	16	management	management	NOUN
ajbmeb-2016	106	17	,	,	PUNCT
ajbmeb-2016	106	18	fostering	foster	VERB
ajbmeb-2016	106	19	stronger	strong	ADJ
ajbmeb-2016	106	20	relationships	relationship	NOUN
ajbmeb-2016	106	21	and	and	CCONJ
ajbmeb-2016	106	22	driving	drive	VERB
ajbmeb-2016	106	23	enhanced	enhanced	ADJ
ajbmeb-2016	106	24	customer	customer	NOUN
ajbmeb-2016	106	25	satisfaction	satisfaction	NOUN
ajbmeb-2016	106	26	.	.	PUNCT
ajbmeb-2016	107	1	by	by	ADP
ajbmeb-2016	107	2	leveraging	leverage	VERB
ajbmeb-2016	107	3	data	datum	NOUN
ajbmeb-2016	107	4	analytics	analytic	NOUN
ajbmeb-2016	107	5	and	and	CCONJ
ajbmeb-2016	107	6	customer	customer	NOUN
ajbmeb-2016	107	7	relationship	relationship	NOUN
ajbmeb-2016	107	8	management	management	NOUN
ajbmeb-2016	107	9	(	(	PUNCT
ajbmeb-2016	107	10	crm	crm	NOUN
ajbmeb-2016	107	11	)	)	PUNCT
ajbmeb-2016	107	12	tools	tool	NOUN
ajbmeb-2016	107	13	,	,	PUNCT
ajbmeb-2016	107	14	businesses	business	NOUN
ajbmeb-2016	107	15	can	can	AUX
ajbmeb-2016	107	16	gain	gain	VERB
ajbmeb-2016	107	17	deep	deep	ADJ
ajbmeb-2016	107	18	insights	insight	NOUN
ajbmeb-2016	107	19	into	into	ADP
ajbmeb-2016	107	20	individual	individual	ADJ
ajbmeb-2016	107	21	preferences	preference	NOUN
ajbmeb-2016	107	22	,	,	PUNCT
ajbmeb-2016	107	23	behaviors	behavior	NOUN
ajbmeb-2016	107	24	,	,	PUNCT
ajbmeb-2016	107	25	and	and	CCONJ
ajbmeb-2016	107	26	transaction	transaction	NOUN
ajbmeb-2016	107	27	histories	history	NOUN
ajbmeb-2016	107	28	,	,	PUNCT
ajbmeb-2016	107	29	enabling	enable	VERB
ajbmeb-2016	107	30	tailored	tailor	VERB
ajbmeb-2016	107	31	experiences	experience	NOUN
ajbmeb-2016	107	32	at	at	ADP
ajbmeb-2016	107	33	every	every	DET
ajbmeb-2016	107	34	touchpoint	touchpoint	NOUN
ajbmeb-2016	107	35	.	.	PUNCT
ajbmeb-2016	108	1	whether	whether	SCONJ
ajbmeb-2016	108	2	through	through	ADP
ajbmeb-2016	108	3	personalized	personalized	ADJ
ajbmeb-2016	108	4	recommendations	recommendation	NOUN
ajbmeb-2016	108	5	,	,	PUNCT
ajbmeb-2016	108	6	targeted	target	VERB
ajbmeb-2016	108	7	marketing	marketing	NOUN
ajbmeb-2016	108	8	campaigns	campaign	NOUN
ajbmeb-2016	108	9	,	,	PUNCT
ajbmeb-2016	108	10	or	or	CCONJ
ajbmeb-2016	108	11	proactive	proactive	ADJ
ajbmeb-2016	108	12	support	support	NOUN
ajbmeb-2016	108	13	,	,	PUNCT
ajbmeb-2016	108	14	customization	customization	NOUN
ajbmeb-2016	108	15	cultivates	cultivate	VERB
ajbmeb-2016	108	16	a	a	DET
ajbmeb-2016	108	17	sense	sense	NOUN
ajbmeb-2016	108	18	of	of	ADP
ajbmeb-2016	108	19	value	value	NOUN
ajbmeb-2016	108	20	and	and	CCONJ
ajbmeb-2016	108	21	loyalty	loyalty	NOUN
ajbmeb-2016	108	22	among	among	ADP
ajbmeb-2016	108	23	customers	customer	NOUN
ajbmeb-2016	108	24	,	,	PUNCT
ajbmeb-2016	108	25	ultimately	ultimately	ADV
ajbmeb-2016	108	26	leading	lead	VERB
ajbmeb-2016	108	27	to	to	ADP
ajbmeb-2016	108	28	increased	increase	VERB
ajbmeb-2016	108	29	transaction	transaction	NOUN
ajbmeb-2016	108	30	frequency	frequency	NOUN
ajbmeb-2016	108	31	and	and	CCONJ
ajbmeb-2016	108	32	higher	high	ADJ
ajbmeb-2016	108	33	retention	retention	NOUN
ajbmeb-2016	108	34	rates	rate	NOUN
ajbmeb-2016	108	35	.	.	PUNCT
ajbmeb-2016	109	1	research	research	NOUN
ajbmeb-2016	109	2	from	from	ADP
ajbmeb-2016	109	3	leading	lead	VERB
ajbmeb-2016	109	4	industry	industry	NOUN
ajbmeb-2016	109	5	analysts	analyst	NOUN
ajbmeb-2016	109	6	such	such	ADJ
ajbmeb-2016	109	7	as	as	ADP
ajbmeb-2016	109	8	forrester	forrester	PROPN
ajbmeb-2016	109	9	(	(	PUNCT
ajbmeb-2016	109	10	2021	2021	NUM
ajbmeb-2016	109	11	)	)	PUNCT
ajbmeb-2016	109	12	and	and	CCONJ
ajbmeb-2016	109	13	harvard	harvard	PROPN
ajbmeb-2016	109	14	business	business	PROPN
ajbmeb-2016	109	15	review	review	PROPN
ajbmeb-2016	109	16	(	(	PUNCT
ajbmeb-2016	109	17	2019	2019	NUM
ajbmeb-2016	109	18	)	)	PUNCT
ajbmeb-2016	109	19	american	american	ADJ
ajbmeb-2016	109	20	journal	journal	PROPN
ajbmeb-2016	109	21	of	of	ADP
ajbmeb-2016	109	22	business	business	NOUN
ajbmeb-2016	109	23	management	management	NOUN
ajbmeb-2016	109	24	,	,	PUNCT
ajbmeb-2016	109	25	economics	economic	NOUN
ajbmeb-2016	109	26	and	and	CCONJ
ajbmeb-2016	109	27	banking	banking	NOUN
ajbmeb-2016	109	28	volume	volume	NOUN
ajbmeb-2016	109	29	23	23	NUM
ajbmeb-2016	109	30	april	april	PROPN
ajbmeb-2016	109	31	2024	2024	NUM
ajbmeb-2016	109	32	p	p	NOUN
ajbmeb-2016	109	33	a	a	PRON
ajbmeb-2016	109	34	g	g	NOUN
ajbmeb-2016	109	35	e	e	NOUN
ajbmeb-2016	109	36	|	|	ADV
ajbmeb-2016	109	37	176	176	NUM
ajbmeb-2016	109	38	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2016	109	39	underscores	underscore	VERB
ajbmeb-2016	109	40	the	the	DET
ajbmeb-2016	109	41	significant	significant	ADJ
ajbmeb-2016	109	42	impact	impact	NOUN
ajbmeb-2016	109	43	of	of	ADP
ajbmeb-2016	109	44	personalized	personalized	ADJ
ajbmeb-2016	109	45	customer	customer	NOUN
ajbmeb-2016	109	46	interactions	interaction	NOUN
ajbmeb-2016	109	47	on	on	ADP
ajbmeb-2016	109	48	transactional	transactional	ADJ
ajbmeb-2016	109	49	success	success	NOUN
ajbmeb-2016	109	50	,	,	PUNCT
ajbmeb-2016	109	51	highlighting	highlight	VERB
ajbmeb-2016	109	52	the	the	DET
ajbmeb-2016	109	53	imperative	imperative	NOUN
ajbmeb-2016	109	54	for	for	SCONJ
ajbmeb-2016	109	55	organizations	organization	NOUN
ajbmeb-2016	109	56	to	to	PART
ajbmeb-2016	109	57	invest	invest	VERB
ajbmeb-2016	109	58	in	in	ADP
ajbmeb-2016	109	59	strategies	strategy	NOUN
ajbmeb-2016	109	60	that	that	PRON
ajbmeb-2016	109	61	prioritize	prioritize	VERB
ajbmeb-2016	109	62	individualized	individualized	ADJ
ajbmeb-2016	109	63	engagement	engagement	NOUN
ajbmeb-2016	109	64	throughout	throughout	ADP
ajbmeb-2016	109	65	the	the	DET
ajbmeb-2016	109	66	transaction	transaction	NOUN
ajbmeb-2016	109	67	lifecycle	lifecycle	NOUN
ajbmeb-2016	109	68	.	.	PUNCT
ajbmeb-2016	110	1	ensure	ensure	VERB
ajbmeb-2016	110	2	seamless	seamless	ADJ
ajbmeb-2016	110	3	omnichannel	omnichannel	NOUN
ajbmeb-2016	110	4	integration	integration	NOUN
ajbmeb-2016	110	5	:	:	PUNCT
ajbmeb-2016	110	6	ensuring	ensure	VERB
ajbmeb-2016	110	7	seamless	seamless	ADJ
ajbmeb-2016	110	8	omnichannel	omnichannel	NOUN
ajbmeb-2016	110	9	integration	integration	NOUN
ajbmeb-2016	110	10	emerges	emerge	VERB
ajbmeb-2016	110	11	as	as	ADP
ajbmeb-2016	110	12	a	a	DET
ajbmeb-2016	110	13	pivotal	pivotal	ADJ
ajbmeb-2016	110	14	strategy	strategy	NOUN
ajbmeb-2016	110	15	for	for	ADP
ajbmeb-2016	110	16	optimizing	optimize	VERB
ajbmeb-2016	110	17	transaction	transaction	NOUN
ajbmeb-2016	110	18	management	management	NOUN
ajbmeb-2016	110	19	,	,	PUNCT
ajbmeb-2016	110	20	facilitating	facilitate	VERB
ajbmeb-2016	110	21	a	a	DET
ajbmeb-2016	110	22	cohesive	cohesive	ADJ
ajbmeb-2016	110	23	and	and	CCONJ
ajbmeb-2016	110	24	interconnected	interconnected	ADJ
ajbmeb-2016	110	25	experience	experience	NOUN
ajbmeb-2016	110	26	across	across	ADP
ajbmeb-2016	110	27	various	various	ADJ
ajbmeb-2016	110	28	customer	customer	NOUN
ajbmeb-2016	110	29	touchpoints	touchpoint	NOUN
ajbmeb-2016	110	30	.	.	PUNCT
ajbmeb-2016	111	1	by	by	ADP
ajbmeb-2016	111	2	integrating	integrate	VERB
ajbmeb-2016	111	3	channels	channel	NOUN
ajbmeb-2016	111	4	such	such	ADJ
ajbmeb-2016	111	5	as	as	ADP
ajbmeb-2016	111	6	online	online	ADJ
ajbmeb-2016	111	7	platforms	platform	NOUN
ajbmeb-2016	111	8	,	,	PUNCT
ajbmeb-2016	111	9	mobile	mobile	ADJ
ajbmeb-2016	111	10	applications	application	NOUN
ajbmeb-2016	111	11	,	,	PUNCT
ajbmeb-2016	111	12	physical	physical	ADJ
ajbmeb-2016	111	13	stores	store	NOUN
ajbmeb-2016	111	14	,	,	PUNCT
ajbmeb-2016	111	15	and	and	CCONJ
ajbmeb-2016	111	16	social	social	ADJ
ajbmeb-2016	111	17	media	medium	NOUN
ajbmeb-2016	111	18	,	,	PUNCT
ajbmeb-2016	111	19	businesses	business	NOUN
ajbmeb-2016	111	20	can	can	AUX
ajbmeb-2016	111	21	create	create	VERB
ajbmeb-2016	111	22	a	a	DET
ajbmeb-2016	111	23	unified	unified	ADJ
ajbmeb-2016	111	24	environment	environment	NOUN
ajbmeb-2016	111	25	where	where	SCONJ
ajbmeb-2016	111	26	customers	customer	NOUN
ajbmeb-2016	111	27	can	can	AUX
ajbmeb-2016	111	28	initiate	initiate	VERB
ajbmeb-2016	111	29	,	,	PUNCT
ajbmeb-2016	111	30	complete	complete	ADJ
ajbmeb-2016	111	31	,	,	PUNCT
ajbmeb-2016	111	32	and	and	CCONJ
ajbmeb-2016	111	33	track	track	NOUN
ajbmeb-2016	111	34	transactions	transaction	NOUN
ajbmeb-2016	111	35	seamlessly	seamlessly	ADV
ajbmeb-2016	111	36	.	.	PUNCT
ajbmeb-2016	112	1	leveraging	leverage	VERB
ajbmeb-2016	112	2	advanced	advanced	ADJ
ajbmeb-2016	112	3	technologies	technology	NOUN
ajbmeb-2016	112	4	like	like	ADP
ajbmeb-2016	112	5	api	api	NOUN
ajbmeb-2016	112	6	integrations	integration	NOUN
ajbmeb-2016	112	7	,	,	PUNCT
ajbmeb-2016	112	8	cloud	cloud	NOUN
ajbmeb-2016	112	9	computing	computing	NOUN
ajbmeb-2016	112	10	,	,	PUNCT
ajbmeb-2016	112	11	and	and	CCONJ
ajbmeb-2016	112	12	real	real	ADJ
ajbmeb-2016	112	13	-	-	PUNCT
ajbmeb-2016	112	14	time	time	NOUN
ajbmeb-2016	112	15	data	datum	NOUN
ajbmeb-2016	112	16	synchronization	synchronization	NOUN
ajbmeb-2016	112	17	enables	enable	VERB
ajbmeb-2016	112	18	organizations	organization	NOUN
ajbmeb-2016	112	19	to	to	PART
ajbmeb-2016	112	20	synchronize	synchronize	VERB
ajbmeb-2016	112	21	inventory	inventory	NOUN
ajbmeb-2016	112	22	,	,	PUNCT
ajbmeb-2016	112	23	pricing	pricing	NOUN
ajbmeb-2016	112	24	,	,	PUNCT
ajbmeb-2016	112	25	and	and	CCONJ
ajbmeb-2016	112	26	customer	customer	NOUN
ajbmeb-2016	112	27	information	information	NOUN
ajbmeb-2016	112	28	in	in	ADP
ajbmeb-2016	112	29	real	real	ADJ
ajbmeb-2016	112	30	-	-	PUNCT
ajbmeb-2016	112	31	time	time	NOUN
ajbmeb-2016	112	32	,	,	PUNCT
ajbmeb-2016	112	33	minimizing	minimize	VERB
ajbmeb-2016	112	34	discrepancies	discrepancy	NOUN
ajbmeb-2016	112	35	and	and	CCONJ
ajbmeb-2016	112	36	enhancing	enhance	VERB
ajbmeb-2016	112	37	overall	overall	ADJ
ajbmeb-2016	112	38	efficiency	efficiency	NOUN
ajbmeb-2016	112	39	.	.	PUNCT
ajbmeb-2016	113	1	research	research	NOUN
ajbmeb-2016	113	2	from	from	ADP
ajbmeb-2016	113	3	reputable	reputable	ADJ
ajbmeb-2016	113	4	sources	source	NOUN
ajbmeb-2016	113	5	such	such	ADJ
ajbmeb-2016	113	6	as	as	ADP
ajbmeb-2016	113	7	deloitte	deloitte	PROPN
ajbmeb-2016	113	8	(	(	PUNCT
ajbmeb-2016	113	9	2020	2020	NUM
ajbmeb-2016	113	10	)	)	PUNCT
ajbmeb-2016	113	11	and	and	CCONJ
ajbmeb-2016	113	12	accenture	accenture	NOUN
ajbmeb-2016	113	13	(	(	PUNCT
ajbmeb-2016	113	14	2021	2021	NUM
ajbmeb-2016	113	15	)	)	PUNCT
ajbmeb-2016	113	16	emphasizes	emphasize	VERB
ajbmeb-2016	113	17	the	the	DET
ajbmeb-2016	113	18	significance	significance	NOUN
ajbmeb-2016	113	19	of	of	ADP
ajbmeb-2016	113	20	omnichannel	omnichannel	NOUN
ajbmeb-2016	113	21	integration	integration	NOUN
ajbmeb-2016	113	22	in	in	ADP
ajbmeb-2016	113	23	driving	drive	VERB
ajbmeb-2016	113	24	customer	customer	NOUN
ajbmeb-2016	113	25	satisfaction	satisfaction	NOUN
ajbmeb-2016	113	26	,	,	PUNCT
ajbmeb-2016	113	27	loyalty	loyalty	NOUN
ajbmeb-2016	113	28	,	,	PUNCT
ajbmeb-2016	113	29	and	and	CCONJ
ajbmeb-2016	113	30	ultimately	ultimately	ADV
ajbmeb-2016	113	31	,	,	PUNCT
ajbmeb-2016	113	32	transactional	transactional	ADJ
ajbmeb-2016	113	33	success	success	NOUN
ajbmeb-2016	113	34	.	.	PUNCT
ajbmeb-2016	114	1	thus	thus	ADV
ajbmeb-2016	114	2	,	,	PUNCT
ajbmeb-2016	114	3	prioritizing	prioritize	VERB
ajbmeb-2016	114	4	seamless	seamless	ADJ
ajbmeb-2016	114	5	omnichannel	omnichannel	NOUN
ajbmeb-2016	114	6	experiences	experience	NOUN
ajbmeb-2016	114	7	stands	stand	VERB
ajbmeb-2016	114	8	as	as	ADP
ajbmeb-2016	114	9	a	a	DET
ajbmeb-2016	114	10	cornerstone	cornerstone	NOUN
ajbmeb-2016	114	11	strategy	strategy	NOUN
ajbmeb-2016	114	12	for	for	ADP
ajbmeb-2016	114	13	organizations	organization	NOUN
ajbmeb-2016	114	14	seeking	seek	VERB
ajbmeb-2016	114	15	to	to	PART
ajbmeb-2016	114	16	optimize	optimize	VERB
ajbmeb-2016	114	17	transaction	transaction	NOUN
ajbmeb-2016	114	18	management	management	NOUN
ajbmeb-2016	114	19	in	in	ADP
ajbmeb-2016	114	20	today	today	NOUN
ajbmeb-2016	114	21	's	's	PART
ajbmeb-2016	114	22	digital	digital	ADJ
ajbmeb-2016	114	23	landscape	landscape	NOUN
ajbmeb-2016	114	24	.	.	PUNCT
ajbmeb-2016	115	1	focus	focus	VERB
ajbmeb-2016	115	2	on	on	ADP
ajbmeb-2016	115	3	security	security	NOUN
ajbmeb-2016	115	4	and	and	CCONJ
ajbmeb-2016	115	5	compliance	compliance	NOUN
ajbmeb-2016	115	6	:	:	PUNCT
ajbmeb-2016	115	7	focusing	focus	VERB
ajbmeb-2016	115	8	on	on	ADP
ajbmeb-2016	115	9	security	security	NOUN
ajbmeb-2016	115	10	and	and	CCONJ
ajbmeb-2016	115	11	compliance	compliance	NOUN
ajbmeb-2016	115	12	stands	stand	VERB
ajbmeb-2016	115	13	as	as	ADP
ajbmeb-2016	115	14	a	a	DET
ajbmeb-2016	115	15	paramount	paramount	ADJ
ajbmeb-2016	115	16	strategy	strategy	NOUN
ajbmeb-2016	115	17	for	for	ADP
ajbmeb-2016	115	18	optimizing	optimize	VERB
ajbmeb-2016	115	19	transaction	transaction	NOUN
ajbmeb-2016	115	20	management	management	NOUN
ajbmeb-2016	115	21	,	,	PUNCT
ajbmeb-2016	115	22	safeguarding	safeguard	VERB
ajbmeb-2016	115	23	sensitive	sensitive	ADJ
ajbmeb-2016	115	24	data	datum	NOUN
ajbmeb-2016	115	25	and	and	CCONJ
ajbmeb-2016	115	26	ensuring	ensure	VERB
ajbmeb-2016	115	27	regulatory	regulatory	ADJ
ajbmeb-2016	115	28	adherence	adherence	NOUN
ajbmeb-2016	115	29	in	in	ADP
ajbmeb-2016	115	30	an	an	DET
ajbmeb-2016	115	31	increasingly	increasingly	ADV
ajbmeb-2016	115	32	digital	digital	ADJ
ajbmeb-2016	115	33	environment	environment	NOUN
ajbmeb-2016	115	34	.	.	PUNCT
ajbmeb-2016	116	1	implementing	implement	VERB
ajbmeb-2016	116	2	robust	robust	ADJ
ajbmeb-2016	116	3	security	security	NOUN
ajbmeb-2016	116	4	measures	measure	NOUN
ajbmeb-2016	116	5	such	such	ADJ
ajbmeb-2016	116	6	as	as	ADP
ajbmeb-2016	116	7	encryption	encryption	NOUN
ajbmeb-2016	116	8	,	,	PUNCT
ajbmeb-2016	116	9	multi	multi	ADJ
ajbmeb-2016	116	10	-	-	ADJ
ajbmeb-2016	116	11	factor	factor	NOUN
ajbmeb-2016	116	12	authentication	authentication	NOUN
ajbmeb-2016	116	13	,	,	PUNCT
ajbmeb-2016	116	14	and	and	CCONJ
ajbmeb-2016	116	15	data	datum	NOUN
ajbmeb-2016	116	16	loss	loss	NOUN
ajbmeb-2016	116	17	prevention	prevention	NOUN
ajbmeb-2016	116	18	protocols	protocol	NOUN
ajbmeb-2016	116	19	helps	help	VERB
ajbmeb-2016	116	20	mitigate	mitigate	VERB
ajbmeb-2016	116	21	the	the	DET
ajbmeb-2016	116	22	risk	risk	NOUN
ajbmeb-2016	116	23	of	of	ADP
ajbmeb-2016	116	24	cyber	cyber	ADJ
ajbmeb-2016	116	25	threats	threat	NOUN
ajbmeb-2016	116	26	and	and	CCONJ
ajbmeb-2016	116	27	unauthorized	unauthorized	ADJ
ajbmeb-2016	116	28	access	access	NOUN
ajbmeb-2016	116	29	,	,	PUNCT
ajbmeb-2016	116	30	instilling	instill	VERB
ajbmeb-2016	116	31	trust	trust	NOUN
ajbmeb-2016	116	32	and	and	CCONJ
ajbmeb-2016	116	33	confidence	confidence	NOUN
ajbmeb-2016	116	34	among	among	ADP
ajbmeb-2016	116	35	customers	customer	NOUN
ajbmeb-2016	116	36	.	.	PUNCT
ajbmeb-2016	117	1	moreover	moreover	ADV
ajbmeb-2016	117	2	,	,	PUNCT
ajbmeb-2016	117	3	maintaining	maintain	VERB
ajbmeb-2016	117	4	compliance	compliance	NOUN
ajbmeb-2016	117	5	with	with	ADP
ajbmeb-2016	117	6	industry	industry	NOUN
ajbmeb-2016	117	7	regulations	regulation	NOUN
ajbmeb-2016	117	8	such	such	ADJ
ajbmeb-2016	117	9	as	as	ADP
ajbmeb-2016	117	10	gdpr	gdpr	NOUN
ajbmeb-2016	117	11	,	,	PUNCT
ajbmeb-2016	117	12	pci	pci	ADJ
ajbmeb-2016	117	13	dss	dss	NOUN
ajbmeb-2016	117	14	,	,	PUNCT
ajbmeb-2016	117	15	and	and	CCONJ
ajbmeb-2016	117	16	hipaa	hipaa	NOUN
ajbmeb-2016	117	17	not	not	PART
ajbmeb-2016	117	18	only	only	ADV
ajbmeb-2016	117	19	mitigates	mitigate	VERB
ajbmeb-2016	117	20	legal	legal	ADJ
ajbmeb-2016	117	21	risks	risk	NOUN
ajbmeb-2016	117	22	but	but	CCONJ
ajbmeb-2016	117	23	also	also	ADV
ajbmeb-2016	117	24	demonstrates	demonstrate	VERB
ajbmeb-2016	117	25	a	a	DET
ajbmeb-2016	117	26	commitment	commitment	NOUN
ajbmeb-2016	117	27	to	to	ADP
ajbmeb-2016	117	28	ethical	ethical	ADJ
ajbmeb-2016	117	29	business	business	NOUN
ajbmeb-2016	117	30	practices	practice	NOUN
ajbmeb-2016	117	31	.	.	PUNCT
ajbmeb-2016	118	1	research	research	NOUN
ajbmeb-2016	118	2	from	from	ADP
ajbmeb-2016	118	3	leading	lead	VERB
ajbmeb-2016	118	4	institutions	institution	NOUN
ajbmeb-2016	118	5	like	like	ADP
ajbmeb-2016	118	6	pwc	pwc	NOUN
ajbmeb-2016	118	7	(	(	PUNCT
ajbmeb-2016	118	8	2021	2021	NUM
ajbmeb-2016	118	9	)	)	PUNCT
ajbmeb-2016	118	10	and	and	CCONJ
ajbmeb-2016	118	11	the	the	DET
ajbmeb-2016	118	12	ponemon	ponemon	PROPN
ajbmeb-2016	118	13	institute	institute	PROPN
ajbmeb-2016	118	14	(	(	PUNCT
ajbmeb-2016	118	15	2020	2020	NUM
ajbmeb-2016	118	16	)	)	PUNCT
ajbmeb-2016	118	17	underscores	underscore	VERB
ajbmeb-2016	118	18	the	the	DET
ajbmeb-2016	118	19	critical	critical	ADJ
ajbmeb-2016	118	20	importance	importance	NOUN
ajbmeb-2016	118	21	of	of	ADP
ajbmeb-2016	118	22	prioritizing	prioritize	VERB
ajbmeb-2016	118	23	security	security	NOUN
ajbmeb-2016	118	24	and	and	CCONJ
ajbmeb-2016	118	25	compliance	compliance	NOUN
ajbmeb-2016	118	26	in	in	ADP
ajbmeb-2016	118	27	transaction	transaction	NOUN
ajbmeb-2016	118	28	management	management	NOUN
ajbmeb-2016	118	29	,	,	PUNCT
ajbmeb-2016	118	30	highlighting	highlight	VERB
ajbmeb-2016	118	31	its	its	PRON
ajbmeb-2016	118	32	role	role	NOUN
ajbmeb-2016	118	33	in	in	ADP
ajbmeb-2016	118	34	protecting	protect	VERB
ajbmeb-2016	118	35	both	both	CCONJ
ajbmeb-2016	118	36	organizational	organizational	ADJ
ajbmeb-2016	118	37	assets	asset	NOUN
ajbmeb-2016	118	38	and	and	CCONJ
ajbmeb-2016	118	39	customer	customer	NOUN
ajbmeb-2016	118	40	trust	trust	PROPN
ajbmeb-2016	118	41	.	.	PUNCT
ajbmeb-2016	119	1	optimize	optimize	VERB
ajbmeb-2016	119	2	transaction	transaction	NOUN
ajbmeb-2016	119	3	speed	speed	NOUN
ajbmeb-2016	119	4	and	and	CCONJ
ajbmeb-2016	119	5	convenience	convenience	NOUN
ajbmeb-2016	119	6	:	:	PUNCT
ajbmeb-2016	119	7	optimizing	optimize	VERB
ajbmeb-2016	119	8	transaction	transaction	NOUN
ajbmeb-2016	119	9	speed	speed	NOUN
ajbmeb-2016	119	10	and	and	CCONJ
ajbmeb-2016	119	11	convenience	convenience	NOUN
ajbmeb-2016	119	12	serves	serve	VERB
ajbmeb-2016	119	13	as	as	ADP
ajbmeb-2016	119	14	a	a	DET
ajbmeb-2016	119	15	fundamental	fundamental	ADJ
ajbmeb-2016	119	16	strategy	strategy	NOUN
ajbmeb-2016	119	17	for	for	ADP
ajbmeb-2016	119	18	enhancing	enhance	VERB
ajbmeb-2016	119	19	transaction	transaction	NOUN
ajbmeb-2016	119	20	management	management	NOUN
ajbmeb-2016	119	21	efficiency	efficiency	NOUN
ajbmeb-2016	119	22	,	,	PUNCT
ajbmeb-2016	119	23	meeting	meet	VERB
ajbmeb-2016	119	24	the	the	DET
ajbmeb-2016	119	25	evolving	evolve	VERB
ajbmeb-2016	119	26	demands	demand	NOUN
ajbmeb-2016	119	27	of	of	ADP
ajbmeb-2016	119	28	today	today	NOUN
ajbmeb-2016	119	29	's	's	PART
ajbmeb-2016	119	30	fast	fast	ADV
ajbmeb-2016	119	31	-	-	PUNCT
ajbmeb-2016	119	32	paced	pace	VERB
ajbmeb-2016	119	33	market	market	NOUN
ajbmeb-2016	119	34	.	.	PUNCT
ajbmeb-2016	120	1	by	by	ADP
ajbmeb-2016	120	2	leveraging	leverage	VERB
ajbmeb-2016	120	3	technologies	technology	NOUN
ajbmeb-2016	120	4	like	like	ADP
ajbmeb-2016	120	5	real	real	ADJ
ajbmeb-2016	120	6	-	-	PUNCT
ajbmeb-2016	120	7	time	time	NOUN
ajbmeb-2016	120	8	payment	payment	NOUN
ajbmeb-2016	120	9	processing	processing	NOUN
ajbmeb-2016	120	10	,	,	PUNCT
ajbmeb-2016	120	11	mobile	mobile	ADJ
ajbmeb-2016	120	12	wallets	wallet	NOUN
ajbmeb-2016	120	13	,	,	PUNCT
ajbmeb-2016	120	14	and	and	CCONJ
ajbmeb-2016	120	15	contactless	contactless	ADJ
ajbmeb-2016	120	16	payment	payment	NOUN
ajbmeb-2016	120	17	solutions	solution	NOUN
ajbmeb-2016	120	18	,	,	PUNCT
ajbmeb-2016	120	19	businesses	business	NOUN
ajbmeb-2016	120	20	can	can	AUX
ajbmeb-2016	120	21	streamline	streamline	VERB
ajbmeb-2016	120	22	transactional	transactional	ADJ
ajbmeb-2016	120	23	processes	process	NOUN
ajbmeb-2016	120	24	and	and	CCONJ
ajbmeb-2016	120	25	minimize	minimize	VERB
ajbmeb-2016	120	26	friction	friction	NOUN
ajbmeb-2016	120	27	points	point	NOUN
ajbmeb-2016	120	28	for	for	ADP
ajbmeb-2016	120	29	customers	customer	NOUN
ajbmeb-2016	120	30	.	.	PUNCT
ajbmeb-2016	121	1	this	this	DET
ajbmeb-2016	121	2	focus	focus	NOUN
ajbmeb-2016	121	3	on	on	ADP
ajbmeb-2016	121	4	speed	speed	NOUN
ajbmeb-2016	121	5	and	and	CCONJ
ajbmeb-2016	121	6	convenience	convenience	NOUN
ajbmeb-2016	121	7	not	not	PART
ajbmeb-2016	121	8	only	only	ADV
ajbmeb-2016	121	9	improves	improve	VERB
ajbmeb-2016	121	10	overall	overall	ADJ
ajbmeb-2016	121	11	transaction	transaction	NOUN
ajbmeb-2016	121	12	throughput	throughput	NOUN
ajbmeb-2016	121	13	but	but	CCONJ
ajbmeb-2016	121	14	also	also	ADV
ajbmeb-2016	121	15	enhances	enhance	VERB
ajbmeb-2016	121	16	the	the	DET
ajbmeb-2016	121	17	overall	overall	ADJ
ajbmeb-2016	121	18	customer	customer	NOUN
ajbmeb-2016	121	19	experience	experience	NOUN
ajbmeb-2016	121	20	,	,	PUNCT
ajbmeb-2016	121	21	leading	lead	VERB
ajbmeb-2016	121	22	to	to	ADP
ajbmeb-2016	121	23	increased	increase	VERB
ajbmeb-2016	121	24	satisfaction	satisfaction	NOUN
ajbmeb-2016	121	25	and	and	CCONJ
ajbmeb-2016	121	26	loyalty	loyalty	NOUN
ajbmeb-2016	121	27	.	.	PUNCT
ajbmeb-2016	122	1	research	research	NOUN
ajbmeb-2016	122	2	from	from	ADP
ajbmeb-2016	122	3	reputable	reputable	ADJ
ajbmeb-2016	122	4	sources	source	NOUN
ajbmeb-2016	122	5	such	such	ADJ
ajbmeb-2016	122	6	as	as	ADP
ajbmeb-2016	122	7	mckinsey	mckinsey	NOUN
ajbmeb-2016	122	8	&	&	CCONJ
ajbmeb-2016	122	9	company	company	PROPN
ajbmeb-2016	122	10	(	(	PUNCT
ajbmeb-2016	122	11	2021	2021	NUM
ajbmeb-2016	122	12	)	)	PUNCT
ajbmeb-2016	122	13	and	and	CCONJ
ajbmeb-2016	122	14	the	the	DET
ajbmeb-2016	122	15	federal	federal	PROPN
ajbmeb-2016	122	16	reserve	reserve	PROPN
ajbmeb-2016	122	17	(	(	PUNCT
ajbmeb-2016	122	18	2020	2020	NUM
ajbmeb-2016	122	19	)	)	PUNCT
ajbmeb-2016	122	20	underscores	underscore	VERB
ajbmeb-2016	122	21	the	the	DET
ajbmeb-2016	122	22	importance	importance	NOUN
ajbmeb-2016	122	23	of	of	ADP
ajbmeb-2016	122	24	prioritizing	prioritize	VERB
ajbmeb-2016	122	25	transaction	transaction	NOUN
ajbmeb-2016	122	26	speed	speed	NOUN
ajbmeb-2016	122	27	and	and	CCONJ
ajbmeb-2016	122	28	convenience	convenience	NOUN
ajbmeb-2016	122	29	as	as	ADP
ajbmeb-2016	122	30	a	a	DET
ajbmeb-2016	122	31	key	key	ADJ
ajbmeb-2016	122	32	driver	driver	NOUN
ajbmeb-2016	122	33	of	of	ADP
ajbmeb-2016	122	34	competitive	competitive	ADJ
ajbmeb-2016	122	35	advantage	advantage	NOUN
ajbmeb-2016	122	36	in	in	ADP
ajbmeb-2016	122	37	the	the	DET
ajbmeb-2016	122	38	digital	digital	ADJ
ajbmeb-2016	122	39	age	age	NOUN
ajbmeb-2016	122	40	,	,	PUNCT
ajbmeb-2016	122	41	emphasizing	emphasize	VERB
ajbmeb-2016	122	42	its	its	PRON
ajbmeb-2016	122	43	role	role	NOUN
ajbmeb-2016	122	44	in	in	ADP
ajbmeb-2016	122	45	meeting	meet	VERB
ajbmeb-2016	122	46	consumer	consumer	NOUN
ajbmeb-2016	122	47	expectations	expectation	NOUN
ajbmeb-2016	122	48	and	and	CCONJ
ajbmeb-2016	122	49	driving	drive	VERB
ajbmeb-2016	122	50	business	business	NOUN
ajbmeb-2016	122	51	growth	growth	NOUN
ajbmeb-2016	122	52	.	.	PUNCT
ajbmeb-2016	123	1	american	american	ADJ
ajbmeb-2016	123	2	journal	journal	PROPN
ajbmeb-2016	123	3	of	of	ADP
ajbmeb-2016	123	4	business	business	NOUN
ajbmeb-2016	123	5	management	management	NOUN
ajbmeb-2016	123	6	,	,	PUNCT
ajbmeb-2016	123	7	economics	economic	NOUN
ajbmeb-2016	123	8	and	and	CCONJ
ajbmeb-2016	123	9	banking	banking	NOUN
ajbmeb-2016	123	10	volume	volume	NOUN
ajbmeb-2016	123	11	23	23	NUM
ajbmeb-2016	123	12	april	april	PROPN
ajbmeb-2016	123	13	2024	2024	NUM
ajbmeb-2016	123	14	p	p	NOUN
ajbmeb-2016	123	15	a	a	PRON
ajbmeb-2016	123	16	g	g	NOUN
ajbmeb-2016	123	17	e	e	NOUN
ajbmeb-2016	123	18	|	|	ADV
ajbmeb-2016	123	19	177	177	NUM
ajbmeb-2016	123	20	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2016	123	21	case	case	NOUN
ajbmeb-2016	123	22	studies	study	NOUN
ajbmeb-2016	123	23	of	of	ADP
ajbmeb-2016	123	24	optimized	optimize	VERB
ajbmeb-2016	123	25	transaction	transaction	NOUN
ajbmeb-2016	123	26	management	management	NOUN
ajbmeb-2016	123	27	for	for	ADP
ajbmeb-2016	123	28	customer	customer	NOUN
ajbmeb-2016	123	29	loyalty	loyalty	NOUN
ajbmeb-2016	123	30	in	in	ADP
ajbmeb-2016	123	31	nigeria	nigeria	PROPN
ajbmeb-2016	123	32	konga	konga	PROPN
ajbmeb-2016	123	33	's	's	PART
ajbmeb-2016	123	34	loyalty	loyalty	NOUN
ajbmeb-2016	123	35	program	program	NOUN
ajbmeb-2016	123	36	:	:	PUNCT
ajbmeb-2016	123	37	konga	konga	PROPN
ajbmeb-2016	123	38	,	,	PUNCT
ajbmeb-2016	123	39	one	one	NUM
ajbmeb-2016	123	40	of	of	ADP
ajbmeb-2016	123	41	nigeria	nigeria	PROPN
ajbmeb-2016	123	42	's	's	PART
ajbmeb-2016	123	43	leading	lead	VERB
ajbmeb-2016	123	44	e	e	PROPN
ajbmeb-2016	123	45	-	-	NOUN
ajbmeb-2016	123	46	commerce	commerce	NOUN
ajbmeb-2016	123	47	platforms	platform	NOUN
ajbmeb-2016	123	48	,	,	PUNCT
ajbmeb-2016	123	49	has	have	AUX
ajbmeb-2016	123	50	implemented	implement	VERB
ajbmeb-2016	123	51	a	a	DET
ajbmeb-2016	123	52	loyalty	loyalty	NOUN
ajbmeb-2016	123	53	program	program	NOUN
ajbmeb-2016	123	54	called	call	VERB
ajbmeb-2016	123	55	"	"	PUNCT
ajbmeb-2016	123	56	konga	konga	PROPN
ajbmeb-2016	123	57	rewards	reward	VERB
ajbmeb-2016	123	58	.	.	PUNCT
ajbmeb-2016	123	59	"	"	PUNCT
ajbmeb-2016	124	1	customers	customer	NOUN
ajbmeb-2016	124	2	earn	earn	VERB
ajbmeb-2016	124	3	points	point	NOUN
ajbmeb-2016	124	4	for	for	ADP
ajbmeb-2016	124	5	every	every	DET
ajbmeb-2016	124	6	purchase	purchase	NOUN
ajbmeb-2016	124	7	made	make	VERB
ajbmeb-2016	124	8	on	on	ADP
ajbmeb-2016	124	9	the	the	DET
ajbmeb-2016	124	10	platform	platform	NOUN
ajbmeb-2016	124	11	,	,	PUNCT
ajbmeb-2016	124	12	and	and	CCONJ
ajbmeb-2016	124	13	these	these	DET
ajbmeb-2016	124	14	points	point	NOUN
ajbmeb-2016	124	15	can	can	AUX
ajbmeb-2016	124	16	be	be	AUX
ajbmeb-2016	124	17	redeemed	redeem	VERB
ajbmeb-2016	124	18	for	for	ADP
ajbmeb-2016	124	19	discounts	discount	NOUN
ajbmeb-2016	124	20	on	on	ADP
ajbmeb-2016	124	21	future	future	ADJ
ajbmeb-2016	124	22	purchases	purchase	NOUN
ajbmeb-2016	124	23	or	or	CCONJ
ajbmeb-2016	124	24	other	other	ADJ
ajbmeb-2016	124	25	rewards	reward	NOUN
ajbmeb-2016	124	26	.	.	PUNCT
ajbmeb-2016	125	1	konga	konga	PROPN
ajbmeb-2016	125	2	utilizes	utilize	VERB
ajbmeb-2016	125	3	transaction	transaction	NOUN
ajbmeb-2016	125	4	data	datum	NOUN
ajbmeb-2016	125	5	to	to	PART
ajbmeb-2016	125	6	analyze	analyze	VERB
ajbmeb-2016	125	7	customer	customer	NOUN
ajbmeb-2016	125	8	behavior	behavior	NOUN
ajbmeb-2016	125	9	,	,	PUNCT
ajbmeb-2016	125	10	preferences	preference	NOUN
ajbmeb-2016	125	11	,	,	PUNCT
ajbmeb-2016	125	12	and	and	CCONJ
ajbmeb-2016	125	13	spending	spending	NOUN
ajbmeb-2016	125	14	patterns	pattern	NOUN
ajbmeb-2016	125	15	,	,	PUNCT
ajbmeb-2016	125	16	enabling	enable	VERB
ajbmeb-2016	125	17	them	they	PRON
ajbmeb-2016	125	18	to	to	PART
ajbmeb-2016	125	19	tailor	tailor	VERB
ajbmeb-2016	125	20	rewards	reward	NOUN
ajbmeb-2016	125	21	and	and	CCONJ
ajbmeb-2016	125	22	promotions	promotion	NOUN
ajbmeb-2016	125	23	to	to	ADP
ajbmeb-2016	125	24	individual	individual	ADJ
ajbmeb-2016	125	25	customers	customer	NOUN
ajbmeb-2016	125	26	,	,	PUNCT
ajbmeb-2016	125	27	thereby	thereby	ADV
ajbmeb-2016	125	28	enhancing	enhance	VERB
ajbmeb-2016	125	29	loyalty	loyalty	NOUN
ajbmeb-2016	125	30	(	(	PUNCT
ajbmeb-2016	125	31	rahma	rahma	NOUN
ajbmeb-2016	125	32	,	,	PUNCT
ajbmeb-2016	125	33	2023	2023	NUM
ajbmeb-2016	125	34	)	)	PUNCT
ajbmeb-2016	125	35	mtn	mtn	PROPN
ajbmeb-2016	125	36	nigeria	nigeria	PROPN
ajbmeb-2016	125	37	's	's	PART
ajbmeb-2016	125	38	mtn	mtn	PROPN
ajbmeb-2016	125	39	loyalty	loyalty	PROPN
ajbmeb-2016	125	40	program	program	NOUN
ajbmeb-2016	125	41	:	:	PUNCT
ajbmeb-2016	125	42	mtn	mtn	PROPN
ajbmeb-2016	125	43	,	,	PUNCT
ajbmeb-2016	125	44	one	one	NUM
ajbmeb-2016	125	45	of	of	ADP
ajbmeb-2016	125	46	the	the	DET
ajbmeb-2016	125	47	largest	large	ADJ
ajbmeb-2016	125	48	telecommunications	telecommunications	NOUN
ajbmeb-2016	125	49	companies	company	NOUN
ajbmeb-2016	125	50	in	in	ADP
ajbmeb-2016	125	51	nigeria	nigeria	PROPN
ajbmeb-2016	125	52	,	,	PUNCT
ajbmeb-2016	125	53	operates	operate	VERB
ajbmeb-2016	125	54	a	a	DET
ajbmeb-2016	125	55	loyalty	loyalty	NOUN
ajbmeb-2016	125	56	program	program	NOUN
ajbmeb-2016	125	57	aimed	aim	VERB
ajbmeb-2016	125	58	at	at	ADP
ajbmeb-2016	125	59	rewarding	reward	VERB
ajbmeb-2016	125	60	its	its	PRON
ajbmeb-2016	125	61	subscribers	subscriber	NOUN
ajbmeb-2016	125	62	.	.	PUNCT
ajbmeb-2016	126	1	through	through	ADP
ajbmeb-2016	126	2	transaction	transaction	NOUN
ajbmeb-2016	126	3	management	management	NOUN
ajbmeb-2016	126	4	,	,	PUNCT
ajbmeb-2016	126	5	mtn	mtn	PROPN
ajbmeb-2016	126	6	tracks	track	VERB
ajbmeb-2016	126	7	subscribers	subscriber	NOUN
ajbmeb-2016	126	8	'	'	PART
ajbmeb-2016	126	9	usage	usage	NOUN
ajbmeb-2016	126	10	patterns	pattern	NOUN
ajbmeb-2016	126	11	,	,	PUNCT
ajbmeb-2016	126	12	such	such	ADJ
ajbmeb-2016	126	13	as	as	ADP
ajbmeb-2016	126	14	call	call	NOUN
ajbmeb-2016	126	15	duration	duration	NOUN
ajbmeb-2016	126	16	,	,	PUNCT
ajbmeb-2016	126	17	data	datum	NOUN
ajbmeb-2016	126	18	usage	usage	NOUN
ajbmeb-2016	126	19	,	,	PUNCT
ajbmeb-2016	126	20	and	and	CCONJ
ajbmeb-2016	126	21	recharge	recharge	VERB
ajbmeb-2016	126	22	history	history	NOUN
ajbmeb-2016	126	23	.	.	PUNCT
ajbmeb-2016	127	1	subscribers	subscriber	NOUN
ajbmeb-2016	127	2	earn	earn	VERB
ajbmeb-2016	127	3	loyalty	loyalty	NOUN
ajbmeb-2016	127	4	points	point	NOUN
ajbmeb-2016	127	5	based	base	VERB
ajbmeb-2016	127	6	on	on	ADP
ajbmeb-2016	127	7	their	their	PRON
ajbmeb-2016	127	8	transactions	transaction	NOUN
ajbmeb-2016	127	9	,	,	PUNCT
ajbmeb-2016	127	10	which	which	PRON
ajbmeb-2016	127	11	can	can	AUX
ajbmeb-2016	127	12	be	be	AUX
ajbmeb-2016	127	13	redeemed	redeem	VERB
ajbmeb-2016	127	14	for	for	ADP
ajbmeb-2016	127	15	airtime	airtime	NOUN
ajbmeb-2016	127	16	,	,	PUNCT
ajbmeb-2016	127	17	data	datum	NOUN
ajbmeb-2016	127	18	bundles	bundle	NOUN
ajbmeb-2016	127	19	,	,	PUNCT
ajbmeb-2016	127	20	or	or	CCONJ
ajbmeb-2016	127	21	other	other	ADJ
ajbmeb-2016	127	22	rewards	reward	NOUN
ajbmeb-2016	127	23	.	.	PUNCT
ajbmeb-2016	128	1	this	this	DET
ajbmeb-2016	128	2	program	program	NOUN
ajbmeb-2016	128	3	helps	help	VERB
ajbmeb-2016	128	4	mtn	mtn	NOUN
ajbmeb-2016	128	5	increase	increase	VERB
ajbmeb-2016	128	6	customer	customer	NOUN
ajbmeb-2016	128	7	retention	retention	NOUN
ajbmeb-2016	128	8	and	and	CCONJ
ajbmeb-2016	128	9	loyalty	loyalty	NOUN
ajbmeb-2016	128	10	in	in	ADP
ajbmeb-2016	128	11	a	a	DET
ajbmeb-2016	128	12	highly	highly	ADV
ajbmeb-2016	128	13	competitive	competitive	ADJ
ajbmeb-2016	128	14	market	market	NOUN
ajbmeb-2016	128	15	jumia	jumia	NOUN
ajbmeb-2016	128	16	's	's	PART
ajbmeb-2016	128	17	jumia	jumia	ADJ
ajbmeb-2016	128	18	prime	prime	NOUN
ajbmeb-2016	128	19	:	:	PUNCT
ajbmeb-2016	128	20	jumia	jumia	NOUN
ajbmeb-2016	128	21	,	,	PUNCT
ajbmeb-2016	128	22	another	another	DET
ajbmeb-2016	128	23	prominent	prominent	ADJ
ajbmeb-2016	128	24	e	e	NOUN
ajbmeb-2016	128	25	-	-	NOUN
ajbmeb-2016	128	26	commerce	commerce	NOUN
ajbmeb-2016	128	27	platform	platform	NOUN
ajbmeb-2016	128	28	in	in	ADP
ajbmeb-2016	128	29	nigeria	nigeria	PROPN
ajbmeb-2016	128	30	,	,	PUNCT
ajbmeb-2016	128	31	offers	offer	VERB
ajbmeb-2016	128	32	a	a	DET
ajbmeb-2016	128	33	subscription	subscription	NOUN
ajbmeb-2016	128	34	-	-	PUNCT
ajbmeb-2016	128	35	based	base	VERB
ajbmeb-2016	128	36	loyalty	loyalty	NOUN
ajbmeb-2016	128	37	program	program	NOUN
ajbmeb-2016	128	38	called	call	VERB
ajbmeb-2016	128	39	"	"	PUNCT
ajbmeb-2016	128	40	jumia	jumia	ADJ
ajbmeb-2016	128	41	prime	prime	NOUN
ajbmeb-2016	128	42	.	.	PUNCT
ajbmeb-2016	128	43	"	"	PUNCT
ajbmeb-2016	129	1	subscribers	subscriber	NOUN
ajbmeb-2016	129	2	pay	pay	VERB
ajbmeb-2016	129	3	an	an	DET
ajbmeb-2016	129	4	annual	annual	ADJ
ajbmeb-2016	129	5	fee	fee	NOUN
ajbmeb-2016	129	6	and	and	CCONJ
ajbmeb-2016	129	7	receive	receive	VERB
ajbmeb-2016	129	8	benefits	benefit	NOUN
ajbmeb-2016	129	9	such	such	ADJ
ajbmeb-2016	129	10	as	as	ADP
ajbmeb-2016	129	11	free	free	ADJ
ajbmeb-2016	129	12	delivery	delivery	NOUN
ajbmeb-2016	129	13	,	,	PUNCT
ajbmeb-2016	129	14	exclusive	exclusive	ADJ
ajbmeb-2016	129	15	deals	deal	NOUN
ajbmeb-2016	129	16	,	,	PUNCT
ajbmeb-2016	129	17	and	and	CCONJ
ajbmeb-2016	129	18	priority	priority	NOUN
ajbmeb-2016	129	19	customer	customer	NOUN
ajbmeb-2016	129	20	support	support	NOUN
ajbmeb-2016	129	21	.	.	PUNCT
ajbmeb-2016	130	1	jumia	jumia	NOUN
ajbmeb-2016	130	2	leverages	leverage	VERB
ajbmeb-2016	130	3	transaction	transaction	NOUN
ajbmeb-2016	130	4	data	datum	NOUN
ajbmeb-2016	130	5	to	to	PART
ajbmeb-2016	130	6	identify	identify	VERB
ajbmeb-2016	130	7	prime	prime	ADJ
ajbmeb-2016	130	8	subscribers	subscriber	NOUN
ajbmeb-2016	130	9	'	'	PART
ajbmeb-2016	130	10	purchasing	purchasing	NOUN
ajbmeb-2016	130	11	habits	habit	NOUN
ajbmeb-2016	130	12	and	and	CCONJ
ajbmeb-2016	130	13	preferences	preference	NOUN
ajbmeb-2016	130	14	,	,	PUNCT
ajbmeb-2016	130	15	allowing	allow	VERB
ajbmeb-2016	130	16	them	they	PRON
ajbmeb-2016	130	17	to	to	PART
ajbmeb-2016	130	18	offer	offer	VERB
ajbmeb-2016	130	19	personalized	personalized	ADJ
ajbmeb-2016	130	20	recommendations	recommendation	NOUN
ajbmeb-2016	130	21	and	and	CCONJ
ajbmeb-2016	130	22	promotions	promotion	NOUN
ajbmeb-2016	130	23	to	to	PART
ajbmeb-2016	130	24	enhance	enhance	VERB
ajbmeb-2016	130	25	loyalty	loyalty	NOUN
ajbmeb-2016	130	26	and	and	CCONJ
ajbmeb-2016	130	27	increase	increase	VERB
ajbmeb-2016	130	28	customer	customer	NOUN
ajbmeb-2016	130	29	lifetime	lifetime	NOUN
ajbmeb-2016	130	30	value	value	NOUN
ajbmeb-2016	130	31	.	.	PUNCT
ajbmeb-2016	131	1	bank	bank	NOUN
ajbmeb-2016	131	2	loyalty	loyalty	NOUN
ajbmeb-2016	131	3	programs	program	NOUN
ajbmeb-2016	131	4	:	:	PUNCT
ajbmeb-2016	131	5	several	several	ADJ
ajbmeb-2016	131	6	banks	bank	NOUN
ajbmeb-2016	131	7	in	in	ADP
ajbmeb-2016	131	8	nigeria	nigeria	PROPN
ajbmeb-2016	131	9	operate	operate	VERB
ajbmeb-2016	131	10	loyalty	loyalty	NOUN
ajbmeb-2016	131	11	programs	program	NOUN
ajbmeb-2016	131	12	aimed	aim	VERB
ajbmeb-2016	131	13	at	at	ADP
ajbmeb-2016	131	14	rewarding	reward	VERB
ajbmeb-2016	131	15	customers	customer	NOUN
ajbmeb-2016	131	16	for	for	ADP
ajbmeb-2016	131	17	their	their	PRON
ajbmeb-2016	131	18	transactions	transaction	NOUN
ajbmeb-2016	131	19	and	and	CCONJ
ajbmeb-2016	131	20	banking	banking	NOUN
ajbmeb-2016	131	21	activities	activity	NOUN
ajbmeb-2016	131	22	.	.	PUNCT
ajbmeb-2016	132	1	for	for	ADP
ajbmeb-2016	132	2	example	example	NOUN
ajbmeb-2016	132	3	,	,	PUNCT
ajbmeb-2016	132	4	customers	customer	NOUN
ajbmeb-2016	132	5	may	may	AUX
ajbmeb-2016	132	6	earn	earn	VERB
ajbmeb-2016	132	7	points	point	NOUN
ajbmeb-2016	132	8	for	for	ADP
ajbmeb-2016	132	9	every	every	DET
ajbmeb-2016	132	10	transaction	transaction	NOUN
ajbmeb-2016	132	11	conducted	conduct	VERB
ajbmeb-2016	132	12	using	use	VERB
ajbmeb-2016	132	13	their	their	PRON
ajbmeb-2016	132	14	bank	bank	NOUN
ajbmeb-2016	132	15	's	's	PART
ajbmeb-2016	132	16	debit	debit	NOUN
ajbmeb-2016	132	17	card	card	NOUN
ajbmeb-2016	132	18	or	or	CCONJ
ajbmeb-2016	132	19	for	for	ADP
ajbmeb-2016	132	20	maintaining	maintain	VERB
ajbmeb-2016	132	21	a	a	DET
ajbmeb-2016	132	22	minimum	minimum	ADJ
ajbmeb-2016	132	23	balance	balance	NOUN
ajbmeb-2016	132	24	in	in	ADP
ajbmeb-2016	132	25	their	their	PRON
ajbmeb-2016	132	26	accounts	account	NOUN
ajbmeb-2016	132	27	.	.	PUNCT
ajbmeb-2016	133	1	these	these	DET
ajbmeb-2016	133	2	points	point	NOUN
ajbmeb-2016	133	3	can	can	AUX
ajbmeb-2016	133	4	be	be	AUX
ajbmeb-2016	133	5	redeemed	redeem	VERB
ajbmeb-2016	133	6	for	for	ADP
ajbmeb-2016	133	7	various	various	ADJ
ajbmeb-2016	133	8	rewards	reward	NOUN
ajbmeb-2016	133	9	,	,	PUNCT
ajbmeb-2016	133	10	including	include	VERB
ajbmeb-2016	133	11	airtime	airtime	NOUN
ajbmeb-2016	133	12	top	top	ADJ
ajbmeb-2016	133	13	-	-	PUNCT
ajbmeb-2016	133	14	ups	up	NOUN
ajbmeb-2016	133	15	,	,	PUNCT
ajbmeb-2016	133	16	shopping	shopping	NOUN
ajbmeb-2016	133	17	vouchers	voucher	NOUN
ajbmeb-2016	133	18	,	,	PUNCT
ajbmeb-2016	133	19	or	or	CCONJ
ajbmeb-2016	133	20	travel	travel	NOUN
ajbmeb-2016	133	21	discounts	discount	NOUN
ajbmeb-2016	133	22	.	.	PUNCT
ajbmeb-2016	134	1	banks	bank	NOUN
ajbmeb-2016	134	2	analyze	analyze	VERB
ajbmeb-2016	134	3	transaction	transaction	NOUN
ajbmeb-2016	134	4	data	datum	NOUN
ajbmeb-2016	134	5	to	to	PART
ajbmeb-2016	134	6	understand	understand	VERB
ajbmeb-2016	134	7	customer	customer	NOUN
ajbmeb-2016	134	8	behavior	behavior	NOUN
ajbmeb-2016	134	9	and	and	CCONJ
ajbmeb-2016	134	10	tailor	tailor	NOUN
ajbmeb-2016	134	11	loyalty	loyalty	NOUN
ajbmeb-2016	134	12	rewards	reward	NOUN
ajbmeb-2016	134	13	accordingly	accordingly	ADV
ajbmeb-2016	134	14	,	,	PUNCT
ajbmeb-2016	134	15	thereby	thereby	ADV
ajbmeb-2016	134	16	fostering	foster	VERB
ajbmeb-2016	134	17	customer	customer	NOUN
ajbmeb-2016	134	18	loyalty	loyalty	NOUN
ajbmeb-2016	134	19	.	.	PUNCT
ajbmeb-2016	135	1	conclusion	conclusion	NOUN
ajbmeb-2016	135	2	in	in	ADP
ajbmeb-2016	135	3	conclusion	conclusion	NOUN
ajbmeb-2016	135	4	,	,	PUNCT
ajbmeb-2016	135	5	optimizing	optimize	VERB
ajbmeb-2016	135	6	transaction	transaction	NOUN
ajbmeb-2016	135	7	management	management	NOUN
ajbmeb-2016	135	8	stands	stand	VERB
ajbmeb-2016	135	9	as	as	ADP
ajbmeb-2016	135	10	a	a	DET
ajbmeb-2016	135	11	critical	critical	ADJ
ajbmeb-2016	135	12	strategy	strategy	NOUN
ajbmeb-2016	135	13	for	for	ADP
ajbmeb-2016	135	14	businesses	business	NOUN
ajbmeb-2016	135	15	aiming	aim	VERB
ajbmeb-2016	135	16	to	to	PART
ajbmeb-2016	135	17	enhance	enhance	VERB
ajbmeb-2016	135	18	customer	customer	NOUN
ajbmeb-2016	135	19	loyalty	loyalty	NOUN
ajbmeb-2016	135	20	in	in	ADP
ajbmeb-2016	135	21	the	the	DET
ajbmeb-2016	135	22	digital	digital	ADJ
ajbmeb-2016	135	23	era	era	NOUN
ajbmeb-2016	135	24	.	.	PUNCT
ajbmeb-2016	136	1	as	as	SCONJ
ajbmeb-2016	136	2	highlighted	highlight	VERB
ajbmeb-2016	136	3	through	through	ADP
ajbmeb-2016	136	4	the	the	DET
ajbmeb-2016	136	5	exploration	exploration	NOUN
ajbmeb-2016	136	6	of	of	ADP
ajbmeb-2016	136	7	various	various	ADJ
ajbmeb-2016	136	8	factors	factor	NOUN
ajbmeb-2016	136	9	influencing	influence	VERB
ajbmeb-2016	136	10	customer	customer	NOUN
ajbmeb-2016	136	11	loyalty	loyalty	NOUN
ajbmeb-2016	136	12	,	,	PUNCT
ajbmeb-2016	136	13	including	include	VERB
ajbmeb-2016	136	14	convenience	convenience	NOUN
ajbmeb-2016	136	15	,	,	PUNCT
ajbmeb-2016	136	16	personalization	personalization	NOUN
ajbmeb-2016	136	17	,	,	PUNCT
ajbmeb-2016	136	18	user	user	NOUN
ajbmeb-2016	136	19	experience	experience	NOUN
ajbmeb-2016	136	20	,	,	PUNCT
ajbmeb-2016	136	21	trust	trust	NOUN
ajbmeb-2016	136	22	and	and	CCONJ
ajbmeb-2016	136	23	security	security	NOUN
ajbmeb-2016	136	24	,	,	PUNCT
ajbmeb-2016	136	25	and	and	CCONJ
ajbmeb-2016	136	26	social	social	ADJ
ajbmeb-2016	136	27	influence	influence	NOUN
ajbmeb-2016	136	28	,	,	PUNCT
ajbmeb-2016	136	29	effective	effective	ADJ
ajbmeb-2016	136	30	transaction	transaction	NOUN
ajbmeb-2016	136	31	management	management	NOUN
ajbmeb-2016	136	32	plays	play	VERB
ajbmeb-2016	136	33	a	a	DET
ajbmeb-2016	136	34	pivotal	pivotal	ADJ
ajbmeb-2016	136	35	role	role	NOUN
ajbmeb-2016	136	36	in	in	ADP
ajbmeb-2016	136	37	shaping	shape	VERB
ajbmeb-2016	136	38	customer	customer	NOUN
ajbmeb-2016	136	39	perceptions	perception	NOUN
ajbmeb-2016	136	40	and	and	CCONJ
ajbmeb-2016	136	41	experiences	experience	NOUN
ajbmeb-2016	136	42	.	.	PUNCT
ajbmeb-2016	137	1	by	by	ADP
ajbmeb-2016	137	2	investing	invest	VERB
ajbmeb-2016	137	3	in	in	ADP
ajbmeb-2016	137	4	technology	technology	NOUN
ajbmeb-2016	137	5	,	,	PUNCT
ajbmeb-2016	137	6	personalizing	personalize	VERB
ajbmeb-2016	137	7	customer	customer	NOUN
ajbmeb-2016	137	8	interactions	interaction	NOUN
ajbmeb-2016	137	9	,	,	PUNCT
ajbmeb-2016	137	10	ensuring	ensure	VERB
ajbmeb-2016	137	11	seamless	seamless	ADJ
ajbmeb-2016	137	12	omnichannel	omnichannel	NOUN
ajbmeb-2016	137	13	integration	integration	NOUN
ajbmeb-2016	137	14	,	,	PUNCT
ajbmeb-2016	137	15	focusing	focus	VERB
ajbmeb-2016	137	16	on	on	ADP
ajbmeb-2016	137	17	security	security	NOUN
ajbmeb-2016	137	18	and	and	CCONJ
ajbmeb-2016	137	19	compliance	compliance	NOUN
ajbmeb-2016	137	20	,	,	PUNCT
ajbmeb-2016	137	21	and	and	CCONJ
ajbmeb-2016	137	22	optimizing	optimize	VERB
ajbmeb-2016	137	23	transaction	transaction	NOUN
ajbmeb-2016	137	24	speed	speed	NOUN
ajbmeb-2016	137	25	and	and	CCONJ
ajbmeb-2016	137	26	convenience	convenience	NOUN
ajbmeb-2016	137	27	,	,	PUNCT
ajbmeb-2016	137	28	businesses	business	NOUN
ajbmeb-2016	137	29	can	can	AUX
ajbmeb-2016	137	30	streamline	streamline	VERB
ajbmeb-2016	137	31	their	their	PRON
ajbmeb-2016	137	32	operations	operation	NOUN
ajbmeb-2016	137	33	and	and	CCONJ
ajbmeb-2016	137	34	foster	foster	VERB
ajbmeb-2016	137	35	stronger	strong	ADJ
ajbmeb-2016	137	36	connections	connection	NOUN
ajbmeb-2016	137	37	with	with	ADP
ajbmeb-2016	137	38	customers	customer	NOUN
ajbmeb-2016	137	39	.	.	PUNCT
ajbmeb-2016	138	1	moreover	moreover	ADV
ajbmeb-2016	138	2	,	,	PUNCT
ajbmeb-2016	138	3	case	case	NOUN
ajbmeb-2016	138	4	studies	study	NOUN
ajbmeb-2016	138	5	from	from	ADP
ajbmeb-2016	138	6	nigeria	nigeria	PROPN
ajbmeb-2016	138	7	,	,	PUNCT
ajbmeb-2016	138	8	including	include	VERB
ajbmeb-2016	138	9	konga	konga	PROPN
ajbmeb-2016	138	10	's	's	PART
ajbmeb-2016	138	11	loyalty	loyalty	NOUN
ajbmeb-2016	138	12	program	program	NOUN
ajbmeb-2016	138	13	,	,	PUNCT
ajbmeb-2016	138	14	mtn	mtn	PROPN
ajbmeb-2016	138	15	nigeria	nigeria	PROPN
ajbmeb-2016	138	16	's	's	PART
ajbmeb-2016	138	17	loyalty	loyalty	NOUN
ajbmeb-2016	138	18	program	program	NOUN
ajbmeb-2016	138	19	,	,	PUNCT
ajbmeb-2016	138	20	jumia	jumia	PROPN
ajbmeb-2016	138	21	's	's	PART
ajbmeb-2016	138	22	jumia	jumia	ADJ
ajbmeb-2016	138	23	prime	prime	NOUN
ajbmeb-2016	138	24	,	,	PUNCT
ajbmeb-2016	138	25	and	and	CCONJ
ajbmeb-2016	138	26	bank	bank	NOUN
ajbmeb-2016	138	27	loyalty	loyalty	NOUN
ajbmeb-2016	138	28	programs	program	NOUN
ajbmeb-2016	138	29	,	,	PUNCT
ajbmeb-2016	138	30	demonstrate	demonstrate	VERB
ajbmeb-2016	138	31	the	the	DET
ajbmeb-2016	138	32	tangible	tangible	ADJ
ajbmeb-2016	138	33	impact	impact	NOUN
ajbmeb-2016	138	34	of	of	ADP
ajbmeb-2016	138	35	optimized	optimize	VERB
ajbmeb-2016	138	36	transaction	transaction	NOUN
ajbmeb-2016	138	37	management	management	NOUN
ajbmeb-2016	138	38	on	on	ADP
ajbmeb-2016	138	39	increasing	increase	VERB
ajbmeb-2016	138	40	customer	customer	NOUN
ajbmeb-2016	138	41	retention	retention	NOUN
ajbmeb-2016	138	42	and	and	CCONJ
ajbmeb-2016	138	43	loyalty	loyalty	NOUN
ajbmeb-2016	138	44	.	.	PUNCT
ajbmeb-2016	139	1	thus	thus	ADV
ajbmeb-2016	139	2	,	,	PUNCT
ajbmeb-2016	139	3	by	by	ADP
ajbmeb-2016	139	4	prioritizing	prioritize	VERB
ajbmeb-2016	139	5	efficient	efficient	ADJ
ajbmeb-2016	139	6	transaction	transaction	NOUN
ajbmeb-2016	139	7	processes	process	NOUN
ajbmeb-2016	139	8	and	and	CCONJ
ajbmeb-2016	139	9	leveraging	leverage	VERB
ajbmeb-2016	139	10	data	data	NOUN
ajbmeb-2016	139	11	-	-	PUNCT
ajbmeb-2016	139	12	driven	drive	VERB
ajbmeb-2016	139	13	american	american	ADJ
ajbmeb-2016	139	14	journal	journal	PROPN
ajbmeb-2016	139	15	of	of	ADP
ajbmeb-2016	139	16	business	business	NOUN
ajbmeb-2016	139	17	management	management	NOUN
ajbmeb-2016	139	18	,	,	PUNCT
ajbmeb-2016	139	19	economics	economic	NOUN
ajbmeb-2016	139	20	and	and	CCONJ
ajbmeb-2016	139	21	banking	banking	NOUN
ajbmeb-2016	139	22	volume	volume	NOUN
ajbmeb-2016	139	23	23	23	NUM
ajbmeb-2016	139	24	april	april	PROPN
ajbmeb-2016	139	25	2024	2024	NUM
ajbmeb-2016	139	26	p	p	NOUN
ajbmeb-2016	139	27	a	a	DET
ajbmeb-2016	139	28	g	g	NOUN
ajbmeb-2016	139	29	e	e	NOUN
ajbmeb-2016	139	30	|	|	ADV
ajbmeb-2016	139	31	178	178	NUM
ajbmeb-2016	139	32	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2016	139	33	insights	insight	NOUN
ajbmeb-2016	139	34	,	,	PUNCT
ajbmeb-2016	139	35	businesses	business	NOUN
ajbmeb-2016	139	36	can	can	AUX
ajbmeb-2016	139	37	cultivate	cultivate	VERB
ajbmeb-2016	139	38	enduring	enduring	ADJ
ajbmeb-2016	139	39	relationships	relationship	NOUN
ajbmeb-2016	139	40	with	with	ADP
ajbmeb-2016	139	41	customers	customer	NOUN
ajbmeb-2016	139	42	and	and	CCONJ
ajbmeb-2016	139	43	drive	drive	VERB
ajbmeb-2016	139	44	sustained	sustained	ADJ
ajbmeb-2016	139	45	success	success	NOUN
ajbmeb-2016	139	46	in	in	ADP
ajbmeb-2016	139	47	today	today	NOUN
ajbmeb-2016	139	48	's	's	PART
ajbmeb-2016	139	49	competitive	competitive	ADJ
ajbmeb-2016	139	50	digital	digital	ADJ
ajbmeb-2016	139	51	landscape	landscape	NOUN
ajbmeb-2016	139	52	.	.	PUNCT
ajbmeb-2016	140	1	recommendations	recommendation	NOUN
ajbmeb-2016	140	2	based	base	VERB
ajbmeb-2016	140	3	on	on	ADP
ajbmeb-2016	140	4	the	the	DET
ajbmeb-2016	140	5	comprehensive	comprehensive	ADJ
ajbmeb-2016	140	6	literature	literature	NOUN
ajbmeb-2016	140	7	review	review	NOUN
ajbmeb-2016	140	8	and	and	CCONJ
ajbmeb-2016	140	9	case	case	NOUN
ajbmeb-2016	140	10	studies	study	NOUN
ajbmeb-2016	140	11	provided	provide	VERB
ajbmeb-2016	140	12	,	,	PUNCT
ajbmeb-2016	140	13	here	here	ADV
ajbmeb-2016	140	14	is	be	AUX
ajbmeb-2016	140	15	a	a	DET
ajbmeb-2016	140	16	list	list	NOUN
ajbmeb-2016	140	17	of	of	ADP
ajbmeb-2016	140	18	recommendations	recommendation	NOUN
ajbmeb-2016	140	19	for	for	ADP
ajbmeb-2016	140	20	optimizing	optimize	VERB
ajbmeb-2016	140	21	transaction	transaction	NOUN
ajbmeb-2016	140	22	management	management	NOUN
ajbmeb-2016	140	23	to	to	PART
ajbmeb-2016	140	24	enhance	enhance	VERB
ajbmeb-2016	140	25	customer	customer	NOUN
ajbmeb-2016	140	26	loyalty	loyalty	NOUN
ajbmeb-2016	140	27	in	in	ADP
ajbmeb-2016	140	28	the	the	DET
ajbmeb-2016	140	29	digital	digital	ADJ
ajbmeb-2016	140	30	era	era	NOUN
ajbmeb-2016	140	31	:	:	PUNCT
ajbmeb-2016	140	32	•	•	ADP
ajbmeb-2016	140	33	provide	provide	VERB
ajbmeb-2016	140	34	comprehensive	comprehensive	ADJ
ajbmeb-2016	140	35	training	training	NOUN
ajbmeb-2016	140	36	to	to	ADP
ajbmeb-2016	140	37	employees	employee	NOUN
ajbmeb-2016	140	38	involved	involve	VERB
ajbmeb-2016	140	39	in	in	ADP
ajbmeb-2016	140	40	transaction	transaction	NOUN
ajbmeb-2016	140	41	management	management	NOUN
ajbmeb-2016	140	42	to	to	PART
ajbmeb-2016	140	43	ensure	ensure	VERB
ajbmeb-2016	140	44	they	they	PRON
ajbmeb-2016	140	45	are	be	AUX
ajbmeb-2016	140	46	equipped	equip	VERB
ajbmeb-2016	140	47	with	with	ADP
ajbmeb-2016	140	48	the	the	DET
ajbmeb-2016	140	49	knowledge	knowledge	NOUN
ajbmeb-2016	140	50	and	and	CCONJ
ajbmeb-2016	140	51	skills	skill	NOUN
ajbmeb-2016	140	52	needed	need	VERB
ajbmeb-2016	140	53	to	to	PART
ajbmeb-2016	140	54	deliver	deliver	VERB
ajbmeb-2016	140	55	exceptional	exceptional	ADJ
ajbmeb-2016	140	56	service	service	NOUN
ajbmeb-2016	140	57	.	.	PUNCT
ajbmeb-2016	141	1	•	•	NUM
ajbmeb-2016	141	2	utilize	utilize	VERB
ajbmeb-2016	141	3	data	data	NOUN
ajbmeb-2016	141	4	analytics	analytic	NOUN
ajbmeb-2016	141	5	and	and	CCONJ
ajbmeb-2016	141	6	crm	crm	NOUN
ajbmeb-2016	141	7	tools	tool	NOUN
ajbmeb-2016	141	8	to	to	PART
ajbmeb-2016	141	9	gain	gain	VERB
ajbmeb-2016	141	10	insights	insight	NOUN
ajbmeb-2016	141	11	into	into	ADP
ajbmeb-2016	141	12	individual	individual	ADJ
ajbmeb-2016	141	13	customer	customer	NOUN
ajbmeb-2016	141	14	preferences	preference	NOUN
ajbmeb-2016	141	15	and	and	CCONJ
ajbmeb-2016	141	16	behaviors	behavior	NOUN
ajbmeb-2016	141	17	.	.	PUNCT
ajbmeb-2016	142	1	•	•	NUM
ajbmeb-2016	142	2	integrate	integrate	VERB
ajbmeb-2016	142	3	online	online	ADJ
ajbmeb-2016	142	4	platforms	platform	NOUN
ajbmeb-2016	142	5	,	,	PUNCT
ajbmeb-2016	142	6	mobile	mobile	ADJ
ajbmeb-2016	142	7	apps	app	NOUN
ajbmeb-2016	142	8	,	,	PUNCT
ajbmeb-2016	142	9	physical	physical	ADJ
ajbmeb-2016	142	10	stores	store	NOUN
ajbmeb-2016	142	11	,	,	PUNCT
ajbmeb-2016	142	12	and	and	CCONJ
ajbmeb-2016	142	13	social	social	ADJ
ajbmeb-2016	142	14	media	medium	NOUN
ajbmeb-2016	142	15	channels	channel	NOUN
ajbmeb-2016	142	16	to	to	PART
ajbmeb-2016	142	17	create	create	VERB
ajbmeb-2016	142	18	a	a	DET
ajbmeb-2016	142	19	cohesive	cohesive	ADJ
ajbmeb-2016	142	20	and	and	CCONJ
ajbmeb-2016	142	21	interconnected	interconnected	ADJ
ajbmeb-2016	142	22	customer	customer	NOUN
ajbmeb-2016	142	23	experience	experience	NOUN
ajbmeb-2016	142	24	.	.	PUNCT
ajbmeb-2016	143	1	•	•	NUM
ajbmeb-2016	143	2	implement	implement	VERB
ajbmeb-2016	143	3	robust	robust	ADJ
ajbmeb-2016	143	4	security	security	NOUN
ajbmeb-2016	143	5	measures	measure	NOUN
ajbmeb-2016	143	6	such	such	ADJ
ajbmeb-2016	143	7	as	as	ADP
ajbmeb-2016	143	8	encryption	encryption	NOUN
ajbmeb-2016	143	9	,	,	PUNCT
ajbmeb-2016	143	10	multi	multi	ADJ
ajbmeb-2016	143	11	-	-	ADJ
ajbmeb-2016	143	12	factor	factor	NOUN
ajbmeb-2016	143	13	authentication	authentication	NOUN
ajbmeb-2016	143	14	,	,	PUNCT
ajbmeb-2016	143	15	and	and	CCONJ
ajbmeb-2016	143	16	data	datum	NOUN
ajbmeb-2016	143	17	loss	loss	NOUN
ajbmeb-2016	143	18	prevention	prevention	NOUN
ajbmeb-2016	143	19	protocols	protocol	NOUN
ajbmeb-2016	143	20	to	to	PART
ajbmeb-2016	143	21	safeguard	safeguard	VERB
ajbmeb-2016	143	22	sensitive	sensitive	ADJ
ajbmeb-2016	143	23	data	datum	NOUN
ajbmeb-2016	143	24	and	and	CCONJ
ajbmeb-2016	143	25	ensure	ensure	VERB
ajbmeb-2016	143	26	regulatory	regulatory	ADJ
ajbmeb-2016	143	27	adherence	adherence	NOUN
ajbmeb-2016	143	28	.	.	PUNCT
ajbmeb-2016	144	1	•	•	NOUN
ajbmeb-2016	144	2	leverage	leverage	NOUN
ajbmeb-2016	144	3	real	real	ADJ
ajbmeb-2016	144	4	-	-	PUNCT
ajbmeb-2016	144	5	time	time	NOUN
ajbmeb-2016	144	6	payment	payment	NOUN
ajbmeb-2016	144	7	processing	processing	NOUN
ajbmeb-2016	144	8	,	,	PUNCT
ajbmeb-2016	144	9	mobile	mobile	ADJ
ajbmeb-2016	144	10	wallets	wallet	NOUN
ajbmeb-2016	144	11	,	,	PUNCT
ajbmeb-2016	144	12	and	and	CCONJ
ajbmeb-2016	144	13	contactless	contactless	ADJ
ajbmeb-2016	144	14	payment	payment	NOUN
ajbmeb-2016	144	15	solutions	solution	NOUN
ajbmeb-2016	144	16	to	to	PART
ajbmeb-2016	144	17	streamline	streamline	VERB
ajbmeb-2016	144	18	transactional	transactional	ADJ
ajbmeb-2016	144	19	processes	process	NOUN
ajbmeb-2016	144	20	and	and	CCONJ
ajbmeb-2016	144	21	minimize	minimize	VERB
ajbmeb-2016	144	22	friction	friction	NOUN
ajbmeb-2016	144	23	points	point	NOUN
ajbmeb-2016	144	24	for	for	ADP
ajbmeb-2016	144	25	customers	customer	NOUN
ajbmeb-2016	144	26	.	.	PUNCT
ajbmeb-2016	145	1	•	•	NUM
ajbmeb-2016	145	2	develop	develop	VERB
ajbmeb-2016	145	3	loyalty	loyalty	NOUN
ajbmeb-2016	145	4	programs	program	NOUN
ajbmeb-2016	145	5	that	that	PRON
ajbmeb-2016	145	6	reward	reward	VERB
ajbmeb-2016	145	7	customers	customer	NOUN
ajbmeb-2016	145	8	for	for	ADP
ajbmeb-2016	145	9	their	their	PRON
ajbmeb-2016	145	10	transactions	transaction	NOUN
ajbmeb-2016	145	11	and	and	CCONJ
ajbmeb-2016	145	12	engagement	engagement	NOUN
ajbmeb-2016	145	13	with	with	ADP
ajbmeb-2016	145	14	your	your	PRON
ajbmeb-2016	145	15	brand	brand	NOUN
ajbmeb-2016	145	16	.	.	PUNCT
ajbmeb-2016	146	1	references	reference	NOUN
ajbmeb-2016	146	2	1	1	NUM
ajbmeb-2016	146	3	.	.	PUNCT
ajbmeb-2016	146	4	accenture	accenture	NOUN
ajbmeb-2016	146	5	.	.	PUNCT
ajbmeb-2016	147	1	(	(	PUNCT
ajbmeb-2016	147	2	2020	2020	NUM
ajbmeb-2016	147	3	)	)	PUNCT
ajbmeb-2016	147	4	.	.	PUNCT
ajbmeb-2016	148	1	personalization	personalization	NOUN
ajbmeb-2016	148	2	:	:	PUNCT
ajbmeb-2016	148	3	the	the	DET
ajbmeb-2016	148	4	new	new	ADJ
ajbmeb-2016	148	5	currency	currency	NOUN
ajbmeb-2016	148	6	of	of	ADP
ajbmeb-2016	148	7	customer	customer	NOUN
ajbmeb-2016	148	8	experience	experience	NOUN
ajbmeb-2016	148	9	.	.	PUNCT
ajbmeb-2016	149	1	accenture	accenture	NOUN
ajbmeb-2016	149	2	strategy	strategy	NOUN
ajbmeb-2016	149	3	.	.	PUNCT
ajbmeb-2016	150	1	2	2	X
ajbmeb-2016	150	2	.	.	X
ajbmeb-2016	150	3	accenture	accenture	NOUN
ajbmeb-2016	150	4	.	.	PUNCT
ajbmeb-2016	151	1	(	(	PUNCT
ajbmeb-2016	151	2	2021	2021	NUM
ajbmeb-2016	151	3	)	)	PUNCT
ajbmeb-2016	151	4	.	.	PUNCT
ajbmeb-2016	152	1	omnichannel	omnichannel	NOUN
ajbmeb-2016	152	2	fulfillment	fulfillment	NOUN
ajbmeb-2016	152	3	:	:	PUNCT
ajbmeb-2016	152	4	getting	get	VERB
ajbmeb-2016	152	5	the	the	DET
ajbmeb-2016	152	6	supply	supply	NOUN
ajbmeb-2016	152	7	chain	chain	NOUN
ajbmeb-2016	152	8	right	right	NOUN
ajbmeb-2016	152	9	.	.	PUNCT
ajbmeb-2016	153	1	accenture	accenture	NOUN
ajbmeb-2016	153	2	strategy	strategy	NOUN
ajbmeb-2016	153	3	.	.	PUNCT
ajbmeb-2016	154	1	3	3	X
ajbmeb-2016	154	2	.	.	X
ajbmeb-2016	154	3	cao	cao	PROPN
ajbmeb-2016	154	4	,	,	PUNCT
ajbmeb-2016	154	5	x.	x.	PROPN
ajbmeb-2016	154	6	,	,	PUNCT
ajbmeb-2016	154	7	&	&	CCONJ
ajbmeb-2016	154	8	zhang	zhang	PROPN
ajbmeb-2016	154	9	,	,	PUNCT
ajbmeb-2016	154	10	z.	z.	PROPN
ajbmeb-2016	154	11	(	(	PUNCT
ajbmeb-2016	154	12	2020	2020	NUM
ajbmeb-2016	154	13	)	)	PUNCT
ajbmeb-2016	154	14	.	.	PUNCT
ajbmeb-2016	155	1	exploring	explore	VERB
ajbmeb-2016	155	2	the	the	DET
ajbmeb-2016	155	3	influence	influence	NOUN
ajbmeb-2016	155	4	of	of	ADP
ajbmeb-2016	155	5	transaction	transaction	NOUN
ajbmeb-2016	155	6	management	management	NOUN
ajbmeb-2016	155	7	on	on	ADP
ajbmeb-2016	155	8	customer	customer	NOUN
ajbmeb-2016	155	9	loyalty	loyalty	NOUN
ajbmeb-2016	155	10	in	in	ADP
ajbmeb-2016	155	11	the	the	DET
ajbmeb-2016	155	12	digital	digital	ADJ
ajbmeb-2016	155	13	era	era	NOUN
ajbmeb-2016	155	14	:	:	PUNCT
ajbmeb-2016	155	15	a	a	DET
ajbmeb-2016	155	16	study	study	NOUN
ajbmeb-2016	155	17	of	of	ADP
ajbmeb-2016	155	18	e	e	PROPN
ajbmeb-2016	155	19	-	-	NOUN
ajbmeb-2016	155	20	commerce	commerce	NOUN
ajbmeb-2016	155	21	platforms	platform	NOUN
ajbmeb-2016	155	22	.	.	PUNCT
ajbmeb-2016	156	1	international	international	ADJ
ajbmeb-2016	156	2	journal	journal	PROPN
ajbmeb-2016	156	3	of	of	ADP
ajbmeb-2016	156	4	information	information	NOUN
ajbmeb-2016	156	5	management	management	NOUN
ajbmeb-2016	156	6	,	,	PUNCT
ajbmeb-2016	156	7	52	52	NUM
ajbmeb-2016	156	8	,	,	PUNCT
ajbmeb-2016	156	9	102056	102056	NUM
ajbmeb-2016	156	10	.	.	PUNCT
ajbmeb-2016	157	1	4	4	X
ajbmeb-2016	157	2	.	.	X
ajbmeb-2016	157	3	cheung	cheung	PROPN
ajbmeb-2016	157	4	,	,	PUNCT
ajbmeb-2016	157	5	c.	c.	PROPN
ajbmeb-2016	157	6	m.	m.	PROPN
ajbmeb-2016	157	7	,	,	PUNCT
ajbmeb-2016	157	8	lee	lee	PROPN
ajbmeb-2016	157	9	,	,	PUNCT
ajbmeb-2016	157	10	m.	m.	PROPN
ajbmeb-2016	157	11	k.	k.	PROPN
ajbmeb-2016	157	12	,	,	PUNCT
ajbmeb-2016	157	13	&	&	CCONJ
ajbmeb-2016	157	14	rabjohn	rabjohn	PROPN
ajbmeb-2016	157	15	,	,	PUNCT
ajbmeb-2016	157	16	n.	n.	PROPN
ajbmeb-2016	157	17	(	(	PUNCT
ajbmeb-2016	157	18	2008	2008	NUM
ajbmeb-2016	157	19	)	)	PUNCT
ajbmeb-2016	157	20	.	.	PUNCT
ajbmeb-2016	158	1	the	the	DET
ajbmeb-2016	158	2	impact	impact	NOUN
ajbmeb-2016	158	3	of	of	ADP
ajbmeb-2016	158	4	electronic	electronic	ADJ
ajbmeb-2016	158	5	word	word	NOUN
ajbmeb-2016	158	6	-	-	PUNCT
ajbmeb-2016	158	7	of	of	ADP
ajbmeb-2016	158	8	-	-	PUNCT
ajbmeb-2016	158	9	mouth	mouth	NOUN
ajbmeb-2016	158	10	:	:	PUNCT
ajbmeb-2016	158	11	the	the	DET
ajbmeb-2016	158	12	adoption	adoption	NOUN
ajbmeb-2016	158	13	of	of	ADP
ajbmeb-2016	158	14	online	online	ADJ
ajbmeb-2016	158	15	opinions	opinion	NOUN
ajbmeb-2016	158	16	in	in	ADP
ajbmeb-2016	158	17	online	online	ADJ
ajbmeb-2016	158	18	customer	customer	NOUN
ajbmeb-2016	158	19	communities	community	NOUN
ajbmeb-2016	158	20	.	.	PUNCT
ajbmeb-2016	159	1	internet	internet	NOUN
ajbmeb-2016	159	2	research	research	NOUN
ajbmeb-2016	159	3	,	,	PUNCT
ajbmeb-2016	159	4	18(3	18(3	NUM
ajbmeb-2016	159	5	)	)	PUNCT
ajbmeb-2016	159	6	,	,	PUNCT
ajbmeb-2016	159	7	229	229	NUM
ajbmeb-2016	159	8	-	-	SYM
ajbmeb-2016	159	9	247	247	NUM
ajbmeb-2016	159	10	.	.	NOUN
ajbmeb-2016	160	1	5	5	NUM
ajbmeb-2016	160	2	.	.	X
ajbmeb-2016	160	3	deloitte	deloitte	PROPN
ajbmeb-2016	160	4	digital	digital	PROPN
ajbmeb-2016	160	5	.	.	PUNCT
ajbmeb-2016	161	1	(	(	PUNCT
ajbmeb-2016	161	2	2018	2018	NUM
ajbmeb-2016	161	3	)	)	PUNCT
ajbmeb-2016	161	4	.	.	PUNCT
ajbmeb-2016	162	1	personalization	personalization	NOUN
ajbmeb-2016	162	2	at	at	ADP
ajbmeb-2016	162	3	scale	scale	NOUN
ajbmeb-2016	162	4	:	:	PUNCT
ajbmeb-2016	162	5	leading	lead	VERB
ajbmeb-2016	162	6	in	in	ADP
ajbmeb-2016	162	7	the	the	DET
ajbmeb-2016	162	8	age	age	NOUN
ajbmeb-2016	162	9	of	of	ADP
ajbmeb-2016	162	10	the	the	DET
ajbmeb-2016	162	11	customer	customer	NOUN
ajbmeb-2016	162	12	.	.	PUNCT
ajbmeb-2016	163	1	deloitte	deloitte	PROPN
ajbmeb-2016	163	2	consulting	consulting	PROPN
ajbmeb-2016	163	3	llp	llp	PROPN
ajbmeb-2016	163	4	.	.	PROPN
ajbmeb-2016	164	1	6	6	NUM
ajbmeb-2016	164	2	.	.	PUNCT
ajbmeb-2016	164	3	deloitte	deloitte	NOUN
ajbmeb-2016	164	4	insights	insight	NOUN
ajbmeb-2016	164	5	.	.	PUNCT
ajbmeb-2016	165	1	(	(	PUNCT
ajbmeb-2016	165	2	2020	2020	NUM
ajbmeb-2016	165	3	)	)	PUNCT
ajbmeb-2016	165	4	.	.	PUNCT
ajbmeb-2016	166	1	the	the	DET
ajbmeb-2016	166	2	future	future	NOUN
ajbmeb-2016	166	3	of	of	ADP
ajbmeb-2016	166	4	transaction	transaction	NOUN
ajbmeb-2016	166	5	monitoring	monitoring	NOUN
ajbmeb-2016	166	6	:	:	PUNCT
ajbmeb-2016	166	7	global	global	ADJ
ajbmeb-2016	166	8	trends	trend	NOUN
ajbmeb-2016	166	9	and	and	CCONJ
ajbmeb-2016	166	10	strategies	strategy	NOUN
ajbmeb-2016	166	11	for	for	ADP
ajbmeb-2016	166	12	strengthening	strengthen	VERB
ajbmeb-2016	166	13	controls	control	NOUN
ajbmeb-2016	166	14	.	.	PUNCT
ajbmeb-2016	167	1	deloitte	deloitte	PROPN
ajbmeb-2016	167	2	touche	touche	PROPN
ajbmeb-2016	167	3	tohmatsu	tohmatsu	PROPN
ajbmeb-2016	167	4	limited	limited	ADJ
ajbmeb-2016	167	5	.	.	PUNCT
ajbmeb-2016	168	1	7	7	X
ajbmeb-2016	168	2	.	.	X
ajbmeb-2016	168	3	deloitte	deloitte	PROPN
ajbmeb-2016	168	4	.	.	PUNCT
ajbmeb-2016	169	1	(	(	PUNCT
ajbmeb-2016	169	2	2020	2020	NUM
ajbmeb-2016	169	3	)	)	PUNCT
ajbmeb-2016	169	4	.	.	PUNCT
ajbmeb-2016	170	1	omnichannel	omnichannel	PROPN
ajbmeb-2016	170	2	excellence	excellence	PROPN
ajbmeb-2016	170	3	:	:	PUNCT
ajbmeb-2016	170	4	transforming	transform	VERB
ajbmeb-2016	170	5	the	the	DET
ajbmeb-2016	170	6	retail	retail	ADJ
ajbmeb-2016	170	7	experience	experience	NOUN
ajbmeb-2016	170	8	.	.	PUNCT
ajbmeb-2016	171	1	deloitte	deloitte	NOUN
ajbmeb-2016	171	2	insights	insight	NOUN
ajbmeb-2016	171	3	.	.	PUNCT
ajbmeb-2016	172	1	8	8	X
ajbmeb-2016	172	2	.	.	PUNCT
ajbmeb-2016	172	3	federal	federal	PROPN
ajbmeb-2016	172	4	reserve	reserve	PROPN
ajbmeb-2016	172	5	.	.	PUNCT
ajbmeb-2016	173	1	(	(	PUNCT
ajbmeb-2016	173	2	2020	2020	NUM
ajbmeb-2016	173	3	)	)	PUNCT
ajbmeb-2016	173	4	.	.	PUNCT
ajbmeb-2016	174	1	report	report	NOUN
ajbmeb-2016	174	2	on	on	ADP
ajbmeb-2016	174	3	the	the	DET
ajbmeb-2016	174	4	economic	economic	ADJ
ajbmeb-2016	174	5	well	well	NOUN
ajbmeb-2016	174	6	-	-	PUNCT
ajbmeb-2016	174	7	being	being	NOUN
ajbmeb-2016	174	8	of	of	ADP
ajbmeb-2016	174	9	u.s	u.s	PROPN
ajbmeb-2016	174	10	.	.	PROPN
ajbmeb-2016	174	11	households	household	NOUN
ajbmeb-2016	174	12	in	in	ADP
ajbmeb-2016	174	13	2019	2019	NUM
ajbmeb-2016	174	14	.	.	PUNCT
ajbmeb-2016	175	1	federal	federal	PROPN
ajbmeb-2016	175	2	reserve	reserve	PROPN
ajbmeb-2016	175	3	board	board	PROPN
ajbmeb-2016	175	4	.	.	PUNCT
ajbmeb-2016	176	1	9	9	X
ajbmeb-2016	176	2	.	.	X
ajbmeb-2016	176	3	fournier	fournier	PROPN
ajbmeb-2016	176	4	,	,	PUNCT
ajbmeb-2016	176	5	s.	s.	PROPN
ajbmeb-2016	176	6	,	,	PUNCT
ajbmeb-2016	176	7	&	&	CCONJ
ajbmeb-2016	176	8	alvarez	alvarez	PROPN
ajbmeb-2016	176	9	,	,	PUNCT
ajbmeb-2016	176	10	c.	c.	PROPN
ajbmeb-2016	176	11	(	(	PUNCT
ajbmeb-2016	176	12	2019	2019	NUM
ajbmeb-2016	176	13	)	)	PUNCT
ajbmeb-2016	176	14	.	.	PUNCT
ajbmeb-2016	177	1	brands	brand	NOUN
ajbmeb-2016	177	2	as	as	ADP
ajbmeb-2016	177	3	relationship	relationship	NOUN
ajbmeb-2016	177	4	partners	partner	NOUN
ajbmeb-2016	177	5	:	:	PUNCT
ajbmeb-2016	177	6	warmth	warmth	NOUN
ajbmeb-2016	177	7	,	,	PUNCT
ajbmeb-2016	177	8	competence	competence	NOUN
ajbmeb-2016	177	9	,	,	PUNCT
ajbmeb-2016	177	10	and	and	CCONJ
ajbmeb-2016	177	11	in	in	ADP
ajbmeb-2016	177	12	-	-	PUNCT
ajbmeb-2016	177	13	between	between	ADP
ajbmeb-2016	177	14	tensions	tension	NOUN
ajbmeb-2016	177	15	.	.	PUNCT
ajbmeb-2016	178	1	journal	journal	NOUN
ajbmeb-2016	178	2	of	of	ADP
ajbmeb-2016	178	3	consumer	consumer	NOUN
ajbmeb-2016	178	4	psychology	psychology	NOUN
ajbmeb-2016	178	5	,	,	PUNCT
ajbmeb-2016	178	6	29(2	29(2	NUM
ajbmeb-2016	178	7	)	)	PUNCT
ajbmeb-2016	178	8	,	,	PUNCT
ajbmeb-2016	178	9	283	283	NUM
ajbmeb-2016	178	10	-	-	SYM
ajbmeb-2016	178	11	300	300	NUM
ajbmeb-2016	178	12	.	.	PUNCT
ajbmeb-2016	178	13	10	10	NUM
ajbmeb-2016	178	14	.	.	PUNCT
ajbmeb-2016	179	1	gartner	gartner	NOUN
ajbmeb-2016	179	2	.	.	PUNCT
ajbmeb-2016	180	1	(	(	PUNCT
ajbmeb-2016	180	2	2021	2021	NUM
ajbmeb-2016	180	3	)	)	PUNCT
ajbmeb-2016	180	4	.	.	PUNCT
ajbmeb-2016	181	1	gartner	gartner	PROPN
ajbmeb-2016	181	2	research	research	PROPN
ajbmeb-2016	181	3	and	and	CCONJ
ajbmeb-2016	181	4	insights	insight	NOUN
ajbmeb-2016	181	5	.	.	PUNCT
ajbmeb-2016	182	1	[	[	X
ajbmeb-2016	182	2	online	online	X
ajbmeb-2016	182	3	]	]	X
ajbmeb-2016	182	4	.	.	PUNCT
ajbmeb-2016	183	1	available	available	ADJ
ajbmeb-2016	183	2	:	:	PUNCT
ajbmeb-2016	184	1	https://www.gartner.com/en	https://www.gartner.com/en	PROPN
ajbmeb-2016	184	2	.	.	PROPN
ajbmeb-2016	184	3	american	american	PROPN
ajbmeb-2016	184	4	journal	journal	PROPN
ajbmeb-2016	184	5	of	of	ADP
ajbmeb-2016	184	6	business	business	NOUN
ajbmeb-2016	184	7	management	management	NOUN
ajbmeb-2016	184	8	,	,	PUNCT
ajbmeb-2016	184	9	economics	economic	NOUN
ajbmeb-2016	184	10	and	and	CCONJ
ajbmeb-2016	184	11	banking	banking	NOUN
ajbmeb-2016	184	12	volume	volume	NOUN
ajbmeb-2016	184	13	23	23	NUM
ajbmeb-2016	184	14	april	april	PROPN
ajbmeb-2016	184	15	2024	2024	NUM
ajbmeb-2016	184	16	p	p	NOUN
ajbmeb-2016	184	17	a	a	DET
ajbmeb-2016	184	18	g	g	NOUN
ajbmeb-2016	184	19	e	e	NOUN
ajbmeb-2016	184	20	|	|	ADV
ajbmeb-2016	184	21	179	179	NUM
ajbmeb-2016	184	22	www.americanjournal.org	www.americanjournal.org	PROPN
ajbmeb-2016	184	23	11	11	NUM
ajbmeb-2016	184	24	.	.	PUNCT
ajbmeb-2016	185	1	ha	ha	INTJ
ajbmeb-2016	185	2	,	,	PUNCT
ajbmeb-2016	185	3	s.	s.	PROPN
ajbmeb-2016	185	4	,	,	PUNCT
ajbmeb-2016	185	5	&	&	CCONJ
ajbmeb-2016	185	6	stoel	stoel	PROPN
ajbmeb-2016	185	7	,	,	PUNCT
ajbmeb-2016	185	8	l.	l.	PROPN
ajbmeb-2016	185	9	(	(	PUNCT
ajbmeb-2016	185	10	2009	2009	NUM
ajbmeb-2016	185	11	)	)	PUNCT
ajbmeb-2016	185	12	.	.	PUNCT
ajbmeb-2016	186	1	consumer	consumer	NOUN
ajbmeb-2016	186	2	e	e	NOUN
ajbmeb-2016	186	3	-	-	NOUN
ajbmeb-2016	186	4	shopping	shopping	ADJ
ajbmeb-2016	186	5	acceptance	acceptance	NOUN
ajbmeb-2016	186	6	:	:	PUNCT
ajbmeb-2016	186	7	antecedents	antecedent	NOUN
ajbmeb-2016	186	8	in	in	ADP
ajbmeb-2016	186	9	a	a	DET
ajbmeb-2016	186	10	technology	technology	NOUN
ajbmeb-2016	186	11	acceptance	acceptance	NOUN
ajbmeb-2016	186	12	model	model	NOUN
ajbmeb-2016	186	13	.	.	PUNCT
ajbmeb-2016	187	1	journal	journal	PROPN
ajbmeb-2016	187	2	of	of	ADP
ajbmeb-2016	187	3	business	business	NOUN
ajbmeb-2016	187	4	research	research	NOUN
ajbmeb-2016	187	5	,	,	PUNCT
ajbmeb-2016	187	6	62(5	62(5	NOUN
ajbmeb-2016	187	7	)	)	PUNCT
ajbmeb-2016	187	8	,	,	PUNCT
ajbmeb-2016	187	9	565	565	NUM
ajbmeb-2016	187	10	-	-	SYM
ajbmeb-2016	187	11	571	571	NUM
ajbmeb-2016	187	12	.	.	PUNCT
ajbmeb-2016	188	1	12	12	NUM
ajbmeb-2016	188	2	.	.	PUNCT
ajbmeb-2016	189	1	han	han	PROPN
ajbmeb-2016	189	2	,	,	PUNCT
ajbmeb-2016	189	3	h.	h.	PROPN
ajbmeb-2016	189	4	,	,	PUNCT
ajbmeb-2016	189	5	lee	lee	PROPN
ajbmeb-2016	189	6	,	,	PUNCT
ajbmeb-2016	189	7	j.	j.	PROPN
ajbmeb-2016	189	8	s.	s.	PROPN
ajbmeb-2016	189	9	,	,	PUNCT
ajbmeb-2016	189	10	&	&	CCONJ
ajbmeb-2016	189	11	kiatkawsin	kiatkawsin	PROPN
ajbmeb-2016	189	12	,	,	PUNCT
ajbmeb-2016	189	13	k.	k.	PROPN
ajbmeb-2016	189	14	(	(	PUNCT
ajbmeb-2016	189	15	2019	2019	NUM
ajbmeb-2016	189	16	)	)	PUNCT
ajbmeb-2016	189	17	.	.	PUNCT
ajbmeb-2016	190	1	the	the	DET
ajbmeb-2016	190	2	impact	impact	NOUN
ajbmeb-2016	190	3	of	of	ADP
ajbmeb-2016	190	4	service	service	NOUN
ajbmeb-2016	190	5	failure	failure	NOUN
ajbmeb-2016	190	6	severity	severity	NOUN
ajbmeb-2016	190	7	on	on	ADP
ajbmeb-2016	190	8	service	service	NOUN
ajbmeb-2016	190	9	recovery	recovery	NOUN
ajbmeb-2016	190	10	expectations	expectation	NOUN
ajbmeb-2016	190	11	and	and	CCONJ
ajbmeb-2016	190	12	post	post	ADJ
ajbmeb-2016	190	13	-	-	NOUN
ajbmeb-2016	190	14	recovery	recovery	NOUN
ajbmeb-2016	190	15	outcomes	outcome	NOUN
ajbmeb-2016	190	16	:	:	PUNCT
ajbmeb-2016	190	17	a	a	DET
ajbmeb-2016	190	18	cross	cross	ADJ
ajbmeb-2016	190	19	-	-	ADJ
ajbmeb-2016	190	20	cultural	cultural	ADJ
ajbmeb-2016	190	21	comparison	comparison	NOUN
ajbmeb-2016	190	22	.	.	PUNCT
ajbmeb-2016	191	1	international	international	ADJ
ajbmeb-2016	191	2	journal	journal	PROPN
ajbmeb-2016	191	3	of	of	ADP
ajbmeb-2016	191	4	hospitality	hospitality	PROPN
ajbmeb-2016	191	5	management	management	NOUN
ajbmeb-2016	191	6	,	,	PUNCT
ajbmeb-2016	191	7	81	81	NUM
ajbmeb-2016	191	8	,	,	PUNCT
ajbmeb-2016	191	9	37	37	NUM
ajbmeb-2016	191	10	-	-	SYM
ajbmeb-2016	191	11	47	47	NUM
ajbmeb-2016	191	12	.	.	PUNCT
ajbmeb-2016	192	1	13	13	NUM
ajbmeb-2016	192	2	.	.	PUNCT
ajbmeb-2016	193	1	hassenzahl	hassenzahl	NOUN
ajbmeb-2016	193	2	,	,	PUNCT
ajbmeb-2016	193	3	m.	m.	NOUN
ajbmeb-2016	193	4	(	(	PUNCT
ajbmeb-2016	193	5	2010	2010	NUM
ajbmeb-2016	193	6	)	)	PUNCT
ajbmeb-2016	193	7	.	.	PUNCT
ajbmeb-2016	194	1	experience	experience	NOUN
ajbmeb-2016	194	2	design	design	NOUN
ajbmeb-2016	194	3	:	:	PUNCT
ajbmeb-2016	194	4	technology	technology	NOUN
ajbmeb-2016	194	5	for	for	ADP
ajbmeb-2016	194	6	all	all	DET
ajbmeb-2016	194	7	the	the	DET
ajbmeb-2016	194	8	right	right	ADJ
ajbmeb-2016	194	9	reasons	reason	NOUN
ajbmeb-2016	194	10	.	.	PUNCT
ajbmeb-2016	195	1	synthesis	synthesis	NOUN
ajbmeb-2016	195	2	lectures	lecture	NOUN
ajbmeb-2016	195	3	on	on	ADP
ajbmeb-2016	195	4	human	human	NOUN
ajbmeb-2016	195	5	-	-	PUNCT
ajbmeb-2016	195	6	centered	center	VERB
ajbmeb-2016	195	7	informatics	informatic	NOUN
ajbmeb-2016	195	8	,	,	PUNCT
ajbmeb-2016	195	9	3(1	3(1	NUM
ajbmeb-2016	195	10	)	)	PUNCT
ajbmeb-2016	195	11	,	,	PUNCT
ajbmeb-2016	195	12	1	1	NUM
ajbmeb-2016	195	13	-	-	SYM
ajbmeb-2016	195	14	95	95	NUM
ajbmeb-2016	195	15	.	.	PUNCT
ajbmeb-2016	196	1	14	14	NUM
ajbmeb-2016	196	2	.	.	PUNCT
ajbmeb-2016	197	1	hassenzahl	hassenzahl	NOUN
ajbmeb-2016	197	2	,	,	PUNCT
ajbmeb-2016	197	3	m.	m.	NOUN
ajbmeb-2016	197	4	,	,	PUNCT
ajbmeb-2016	197	5	&	&	CCONJ
ajbmeb-2016	197	6	tractinsky	tractinsky	NOUN
ajbmeb-2016	197	7	,	,	PUNCT
ajbmeb-2016	197	8	n.	n.	NOUN
ajbmeb-2016	197	9	(	(	PUNCT
ajbmeb-2016	197	10	2006	2006	NUM
ajbmeb-2016	197	11	)	)	PUNCT
ajbmeb-2016	197	12	.	.	PUNCT
ajbmeb-2016	198	1	user	user	NOUN
ajbmeb-2016	198	2	experience	experience	PROPN
ajbmeb-2016	198	3	:	:	PUNCT
ajbmeb-2016	198	4	a	a	DET
ajbmeb-2016	198	5	research	research	NOUN
ajbmeb-2016	198	6	agenda	agenda	NOUN
ajbmeb-2016	198	7	.	.	PUNCT
ajbmeb-2016	199	1	behaviour	behaviour	NOUN
ajbmeb-2016	199	2	&	&	CCONJ
ajbmeb-2016	199	3	information	information	PROPN
ajbmeb-2016	199	4	technology	technology	PROPN
ajbmeb-2016	199	5	,	,	PUNCT
ajbmeb-2016	199	6	25(2	25(2	NUM
ajbmeb-2016	199	7	)	)	PUNCT
ajbmeb-2016	199	8	,	,	PUNCT
ajbmeb-2016	199	9	91	91	NUM
ajbmeb-2016	199	10	-	-	SYM
ajbmeb-2016	199	11	97	97	NUM
ajbmeb-2016	199	12	.	.	NOUN
ajbmeb-2016	199	13	15	15	NUM
ajbmeb-2016	199	14	.	.	PUNCT
ajbmeb-2016	200	1	hennig	hennig	PROPN
ajbmeb-2016	200	2	-	-	PUNCT
ajbmeb-2016	200	3	thurau	thurau	ADJ
ajbmeb-2016	200	4	,	,	PUNCT
ajbmeb-2016	200	5	t.	t.	PROPN
ajbmeb-2016	200	6	,	,	PUNCT
ajbmeb-2016	200	7	gwinner	gwinner	NOUN
ajbmeb-2016	200	8	,	,	PUNCT
ajbmeb-2016	200	9	k.	k.	PROPN
ajbmeb-2016	200	10	p.	p.	PROPN
ajbmeb-2016	200	11	,	,	PUNCT
ajbmeb-2016	200	12	walsh	walsh	PROPN
ajbmeb-2016	200	13	,	,	PUNCT
ajbmeb-2016	200	14	g.	g.	PROPN
ajbmeb-2016	200	15	,	,	PUNCT
ajbmeb-2016	200	16	&	&	CCONJ
ajbmeb-2016	200	17	gremler	gremler	PROPN
ajbmeb-2016	200	18	,	,	PUNCT
ajbmeb-2016	200	19	d.	d.	PROPN
ajbmeb-2016	200	20	d.	d.	PROPN
ajbmeb-2016	200	21	(	(	PUNCT
ajbmeb-2016	200	22	2004	2004	NUM
ajbmeb-2016	200	23	)	)	PUNCT
ajbmeb-2016	200	24	.	.	PUNCT
ajbmeb-2016	201	1	electronic	electronic	ADJ
ajbmeb-2016	201	2	word	word	NOUN
ajbmeb-2016	201	3	-	-	PUNCT
ajbmeb-2016	201	4	ofmouth	ofmouth	NOUN
ajbmeb-2016	201	5	via	via	ADP
ajbmeb-2016	201	6	consumer	consumer	NOUN
ajbmeb-2016	201	7	-	-	PUNCT
ajbmeb-2016	201	8	opinion	opinion	NOUN
ajbmeb-2016	201	9	platforms	platform	NOUN
ajbmeb-2016	201	10	:	:	PUNCT
ajbmeb-2016	201	11	what	what	PRON
ajbmeb-2016	201	12	motivates	motivate	VERB
ajbmeb-2016	201	13	consumers	consumer	NOUN
ajbmeb-2016	201	14	to	to	PART
ajbmeb-2016	201	15	articulate	articulate	VERB
ajbmeb-2016	201	16	themselves	themselves	PRON
ajbmeb-2016	201	17	on	on	ADP
ajbmeb-2016	201	18	the	the	DET
ajbmeb-2016	201	19	internet	internet	NOUN
ajbmeb-2016	201	20	?	?	PUNCT
ajbmeb-2016	202	1	journal	journal	NOUN
ajbmeb-2016	202	2	of	of	ADP
ajbmeb-2016	202	3	interactive	interactive	ADJ
ajbmeb-2016	202	4	marketing	marketing	NOUN
ajbmeb-2016	202	5	,	,	PUNCT
ajbmeb-2016	202	6	18(1	18(1	NOUN
ajbmeb-2016	202	7	)	)	PUNCT
ajbmeb-2016	202	8	,	,	PUNCT
ajbmeb-2016	202	9	38	38	NUM
ajbmeb-2016	202	10	-	-	SYM
ajbmeb-2016	202	11	52	52	NUM
ajbmeb-2016	202	12	.	.	PUNCT
ajbmeb-2016	202	13	16	16	NUM
ajbmeb-2016	202	14	.	.	PUNCT
ajbmeb-2016	203	1	hennig	hennig	PROPN
ajbmeb-2016	203	2	-	-	PUNCT
ajbmeb-2016	203	3	thurau	thurau	PROPN
ajbmeb-2016	203	4	,	,	PUNCT
ajbmeb-2016	203	5	t.	t.	PROPN
ajbmeb-2016	203	6	,	,	PUNCT
ajbmeb-2016	203	7	hofacker	hofacker	NOUN
ajbmeb-2016	203	8	,	,	PUNCT
ajbmeb-2016	203	9	c.	c.	PROPN
ajbmeb-2016	203	10	f.	f.	PROPN
ajbmeb-2016	203	11	,	,	PUNCT
ajbmeb-2016	203	12	&	&	CCONJ
ajbmeb-2016	203	13	bloching	bloching	PROPN
ajbmeb-2016	203	14	,	,	PUNCT
ajbmeb-2016	203	15	b.	b.	PROPN
ajbmeb-2016	203	16	(	(	PUNCT
ajbmeb-2016	203	17	2019	2019	NUM
ajbmeb-2016	203	18	)	)	PUNCT
ajbmeb-2016	203	19	.	.	PUNCT
ajbmeb-2016	204	1	marketing	market	VERB
ajbmeb-2016	204	2	the	the	DET
ajbmeb-2016	204	3	pinball	pinball	NOUN
ajbmeb-2016	204	4	way	way	NOUN
ajbmeb-2016	204	5	:	:	PUNCT
ajbmeb-2016	204	6	understanding	understand	VERB
ajbmeb-2016	204	7	how	how	SCONJ
ajbmeb-2016	204	8	social	social	ADJ
ajbmeb-2016	204	9	media	medium	NOUN
ajbmeb-2016	204	10	change	change	VERB
ajbmeb-2016	204	11	the	the	DET
ajbmeb-2016	204	12	generation	generation	NOUN
ajbmeb-2016	204	13	of	of	ADP
ajbmeb-2016	204	14	value	value	NOUN
ajbmeb-2016	204	15	for	for	ADP
ajbmeb-2016	204	16	consumers	consumer	NOUN
ajbmeb-2016	204	17	and	and	CCONJ
ajbmeb-2016	204	18	companies	company	NOUN
ajbmeb-2016	204	19	.	.	PUNCT
ajbmeb-2016	205	1	journal	journal	PROPN
ajbmeb-2016	205	2	of	of	ADP
ajbmeb-2016	205	3	interactive	interactive	ADJ
ajbmeb-2016	205	4	marketing	marketing	NOUN
ajbmeb-2016	205	5	,	,	PUNCT
ajbmeb-2016	205	6	45	45	NUM
ajbmeb-2016	205	7	,	,	PUNCT
ajbmeb-2016	205	8	15	15	NUM
ajbmeb-2016	205	9	-	-	SYM
ajbmeb-2016	205	10	29	29	NUM
ajbmeb-2016	205	11	.	.	PUNCT
ajbmeb-2016	206	1	17	17	NUM
ajbmeb-2016	206	2	.	.	PUNCT
ajbmeb-2016	207	1	ibm	ibm	PROPN
ajbmeb-2016	207	2	institute	institute	PROPN
ajbmeb-2016	207	3	for	for	ADP
ajbmeb-2016	207	4	business	business	NOUN
ajbmeb-2016	207	5	value	value	NOUN
ajbmeb-2016	207	6	.	.	PUNCT
ajbmeb-2016	208	1	(	(	PUNCT
ajbmeb-2016	208	2	2019	2019	NUM
ajbmeb-2016	208	3	)	)	PUNCT
ajbmeb-2016	208	4	.	.	PUNCT
ajbmeb-2016	209	1	the	the	DET
ajbmeb-2016	209	2	impact	impact	NOUN
ajbmeb-2016	209	3	of	of	ADP
ajbmeb-2016	209	4	blockchain	blockchain	PROPN
ajbmeb-2016	209	5	on	on	ADP
ajbmeb-2016	209	6	transaction	transaction	NOUN
ajbmeb-2016	209	7	management	management	NOUN
ajbmeb-2016	209	8	:	:	PUNCT
ajbmeb-2016	209	9	a	a	DET
ajbmeb-2016	209	10	new	new	ADJ
ajbmeb-2016	209	11	paradigm	paradigm	NOUN
ajbmeb-2016	209	12	for	for	ADP
ajbmeb-2016	209	13	trust	trust	NOUN
ajbmeb-2016	209	14	and	and	CCONJ
ajbmeb-2016	209	15	efficiency	efficiency	NOUN
ajbmeb-2016	209	16	.	.	PUNCT
ajbmeb-2016	210	1	ibm	ibm	PROPN
ajbmeb-2016	210	2	corporation	corporation	NOUN
ajbmeb-2016	210	3	.	.	PUNCT
ajbmeb-2016	211	1	18	18	NUM
ajbmeb-2016	211	2	.	.	X
ajbmeb-2016	212	1	idc	idc	PROPN
ajbmeb-2016	212	2	.	.	PUNCT
ajbmeb-2016	212	3	(	(	PUNCT
ajbmeb-2016	212	4	2021	2021	NUM
ajbmeb-2016	212	5	)	)	PUNCT
ajbmeb-2016	212	6	.	.	PUNCT
ajbmeb-2016	213	1	worldwide	worldwide	ADJ
ajbmeb-2016	213	2	artificial	artificial	ADJ
ajbmeb-2016	213	3	intelligence	intelligence	NOUN
ajbmeb-2016	213	4	software	software	NOUN
ajbmeb-2016	213	5	platforms	platform	NOUN
ajbmeb-2016	213	6	market	market	NOUN
ajbmeb-2016	213	7	shares	share	NOUN
ajbmeb-2016	213	8	,	,	PUNCT
ajbmeb-2016	213	9	2020	2020	NUM
ajbmeb-2016	213	10	:	:	PUNCT
ajbmeb-2016	213	11	ai	ai	VERB
ajbmeb-2016	213	12	transformation	transformation	NOUN
ajbmeb-2016	213	13	accelerates	accelerate	VERB
ajbmeb-2016	213	14	.	.	PUNCT
ajbmeb-2016	214	1	idc	idc	PROPN
ajbmeb-2016	214	2	research	research	PROPN
ajbmeb-2016	214	3	,	,	PUNCT
ajbmeb-2016	214	4	inc	inc	PROPN
ajbmeb-2016	214	5	.	.	PROPN
ajbmeb-2016	214	6	19	19	NUM
ajbmeb-2016	214	7	.	.	PUNCT
ajbmeb-2016	214	8	jones	jones	PROPN
ajbmeb-2016	214	9	,	,	PUNCT
ajbmeb-2016	214	10	t.	t.	PROPN
ajbmeb-2016	214	11	o.	o.	PROPN
ajbmeb-2016	214	12	,	,	PUNCT
ajbmeb-2016	214	13	&	&	CCONJ
ajbmeb-2016	214	14	sasser	sasser	PROPN
ajbmeb-2016	214	15	,	,	PUNCT
ajbmeb-2016	214	16	w.	w.	PROPN
ajbmeb-2016	214	17	e.	e.	PROPN
ajbmeb-2016	214	18	(	(	PUNCT
ajbmeb-2016	214	19	1995	1995	NUM
ajbmeb-2016	214	20	)	)	PUNCT
ajbmeb-2016	214	21	.	.	PUNCT
ajbmeb-2016	215	1	why	why	SCONJ
ajbmeb-2016	215	2	satisfied	satisfied	ADJ
ajbmeb-2016	215	3	customer	customer	NOUN
ajbmeb-2016	215	4	’s	’s	PART
ajbmeb-2016	215	5	defect	defect	NOUN
ajbmeb-2016	215	6	.	.	PUNCT
ajbmeb-2016	216	1	harvard	harvard	PROPN
ajbmeb-2016	216	2	business	business	PROPN
ajbmeb-2016	216	3	review	review	PROPN
ajbmeb-2016	216	4	,	,	PUNCT
ajbmeb-2016	216	5	73(6	73(6	PROPN
ajbmeb-2016	216	6	)	)	PUNCT
ajbmeb-2016	216	7	,	,	PUNCT
ajbmeb-2016	216	8	88	88	NUM
ajbmeb-2016	216	9	-	-	SYM
ajbmeb-2016	216	10	99	99	NUM
ajbmeb-2016	216	11	.	.	NOUN
ajbmeb-2016	216	12	20	20	NUM
ajbmeb-2016	216	13	.	.	PUNCT
ajbmeb-2016	217	1	keiningham	keiningham	PROPN
ajbmeb-2016	217	2	,	,	PUNCT
ajbmeb-2016	217	3	t.	t.	PROPN
ajbmeb-2016	217	4	l.	l.	PROPN
ajbmeb-2016	217	5	,	,	PUNCT
ajbmeb-2016	217	6	aksoy	aksoy	PROPN
ajbmeb-2016	217	7	,	,	PUNCT
ajbmeb-2016	217	8	l.	l.	PROPN
ajbmeb-2016	217	9	,	,	PUNCT
ajbmeb-2016	217	10	buoye	buoye	PROPN
ajbmeb-2016	217	11	,	,	PUNCT
ajbmeb-2016	217	12	a.	a.	NOUN
ajbmeb-2016	217	13	,	,	PUNCT
ajbmeb-2016	217	14	cooil	cooil	PROPN
ajbmeb-2016	217	15	,	,	PUNCT
ajbmeb-2016	217	16	b.	b.	PROPN
ajbmeb-2016	217	17	,	,	PUNCT
ajbmeb-2016	217	18	colgate	colgate	PROPN
ajbmeb-2016	217	19	,	,	PUNCT
ajbmeb-2016	217	20	m.	m.	NOUN
ajbmeb-2016	217	21	,	,	PUNCT
ajbmeb-2016	217	22	holliman	holliman	NOUN
ajbmeb-2016	217	23	,	,	PUNCT
ajbmeb-2016	217	24	k.	k.	PROPN
ajbmeb-2016	217	25	,	,	PUNCT
ajbmeb-2016	217	26	&	&	CCONJ
ajbmeb-2016	217	27	yalcin	yalcin	PROPN
ajbmeb-2016	217	28	,	,	PUNCT
ajbmeb-2016	217	29	a.	a.	NOUN
ajbmeb-2016	217	30	(	(	PUNCT
ajbmeb-2016	217	31	2017	2017	NUM
ajbmeb-2016	217	32	)	)	PUNCT
ajbmeb-2016	217	33	.	.	PUNCT
ajbmeb-2016	218	1	a	a	DET
ajbmeb-2016	218	2	holistic	holistic	ADJ
ajbmeb-2016	218	3	examination	examination	NOUN
ajbmeb-2016	218	4	of	of	ADP
ajbmeb-2016	218	5	net	net	ADJ
ajbmeb-2016	218	6	promoter	promoter	NOUN
ajbmeb-2016	218	7	®	®	NOUN
ajbmeb-2016	218	8	and	and	CCONJ
ajbmeb-2016	218	9	firm	firm	ADJ
ajbmeb-2016	218	10	revenue	revenue	NOUN
ajbmeb-2016	218	11	growth	growth	NOUN
ajbmeb-2016	218	12	.	.	PUNCT
ajbmeb-2016	219	1	journal	journal	NOUN
ajbmeb-2016	219	2	of	of	ADP
ajbmeb-2016	219	3	personal	personal	ADJ
ajbmeb-2016	219	4	selling	selling	NOUN
ajbmeb-2016	219	5	&	&	CCONJ
ajbmeb-2016	219	6	sales	sale	NOUN
ajbmeb-2016	219	7	management	management	NOUN
ajbmeb-2016	219	8	,	,	PUNCT
ajbmeb-2016	219	9	37(1	37(1	NUM
ajbmeb-2016	219	10	)	)	PUNCT
ajbmeb-2016	219	11	,	,	PUNCT
ajbmeb-2016	219	12	7	7	NUM
ajbmeb-2016	219	13	-	-	SYM
ajbmeb-2016	219	14	23	23	NUM
ajbmeb-2016	219	15	.	.	PUNCT
ajbmeb-2016	220	1	21	21	NUM
ajbmeb-2016	220	2	.	.	PUNCT
ajbmeb-2016	221	1	kim	kim	PROPN
ajbmeb-2016	221	2	,	,	PUNCT
ajbmeb-2016	221	3	s.	s.	PROPN
ajbmeb-2016	221	4	,	,	PUNCT
ajbmeb-2016	221	5	&	&	CCONJ
ajbmeb-2016	221	6	lennon	lennon	PROPN
ajbmeb-2016	221	7	,	,	PUNCT
ajbmeb-2016	221	8	s.	s.	PROPN
ajbmeb-2016	221	9	j.	j.	PROPN
ajbmeb-2016	221	10	(	(	PUNCT
ajbmeb-2016	221	11	2013	2013	NUM
ajbmeb-2016	221	12	)	)	PUNCT
ajbmeb-2016	221	13	.	.	PUNCT
ajbmeb-2016	222	1	effects	effect	NOUN
ajbmeb-2016	222	2	of	of	ADP
ajbmeb-2016	222	3	reputation	reputation	NOUN
ajbmeb-2016	222	4	and	and	CCONJ
ajbmeb-2016	222	5	website	website	NOUN
ajbmeb-2016	222	6	quality	quality	NOUN
ajbmeb-2016	222	7	on	on	ADP
ajbmeb-2016	222	8	online	online	ADJ
ajbmeb-2016	222	9	consumers	consumer	NOUN
ajbmeb-2016	222	10	'	'	PART
ajbmeb-2016	222	11	emotion	emotion	NOUN
ajbmeb-2016	222	12	,	,	PUNCT
ajbmeb-2016	222	13	perceived	perceive	VERB
ajbmeb-2016	222	14	risk	risk	NOUN
ajbmeb-2016	222	15	and	and	CCONJ
ajbmeb-2016	222	16	purchase	purchase	NOUN
ajbmeb-2016	222	17	intention	intention	NOUN
ajbmeb-2016	222	18	:	:	PUNCT
ajbmeb-2016	222	19	based	base	VERB
ajbmeb-2016	222	20	on	on	ADP
ajbmeb-2016	222	21	the	the	DET
ajbmeb-2016	222	22	stimulus	stimulus	ADJ
ajbmeb-2016	222	23	-	-	PUNCT
ajbmeb-2016	222	24	organism	organism	NOUN
ajbmeb-2016	222	25	-	-	PUNCT
ajbmeb-2016	222	26	response	response	NOUN
ajbmeb-2016	222	27	model	model	NOUN
ajbmeb-2016	222	28	.	.	PUNCT
ajbmeb-2016	223	1	journal	journal	PROPN
ajbmeb-2016	223	2	of	of	ADP
ajbmeb-2016	223	3	research	research	NOUN
ajbmeb-2016	223	4	in	in	ADP
ajbmeb-2016	223	5	interactive	interactive	ADJ
ajbmeb-2016	223	6	marketing	marketing	NOUN
ajbmeb-2016	223	7	,	,	PUNCT
ajbmeb-2016	223	8	7(1	7(1	NUM
ajbmeb-2016	223	9	)	)	PUNCT
ajbmeb-2016	223	10	,	,	PUNCT
ajbmeb-2016	223	11	33	33	NUM
ajbmeb-2016	223	12	-	-	SYM
ajbmeb-2016	223	13	56	56	NUM
ajbmeb-2016	223	14	.	.	NOUN
ajbmeb-2016	223	15	22	22	NUM
ajbmeb-2016	223	16	.	.	PUNCT
ajbmeb-2016	224	1	komiak	komiak	PROPN
ajbmeb-2016	224	2	,	,	PUNCT
ajbmeb-2016	224	3	s.	s.	PROPN
ajbmeb-2016	224	4	y.	y.	PROPN
ajbmeb-2016	224	5	,	,	PUNCT
ajbmeb-2016	224	6	&	&	CCONJ
ajbmeb-2016	224	7	benbasat	benbasat	PROPN
ajbmeb-2016	224	8	,	,	PUNCT
ajbmeb-2016	224	9	i.	i.	NOUN
ajbmeb-2016	224	10	(	(	PUNCT
ajbmeb-2016	224	11	2006	2006	NUM
ajbmeb-2016	224	12	)	)	PUNCT
ajbmeb-2016	224	13	.	.	PUNCT
ajbmeb-2016	225	1	investigating	investigate	VERB
ajbmeb-2016	225	2	the	the	DET
ajbmeb-2016	225	3	role	role	NOUN
ajbmeb-2016	225	4	of	of	ADP
ajbmeb-2016	225	5	the	the	DET
ajbmeb-2016	225	6	physical	physical	ADJ
ajbmeb-2016	225	7	environment	environment	NOUN
ajbmeb-2016	225	8	in	in	ADP
ajbmeb-2016	225	9	hedonic	hedonic	ADJ
ajbmeb-2016	225	10	website	website	NOUN
ajbmeb-2016	225	11	user	user	NOUN
ajbmeb-2016	225	12	satisfaction	satisfaction	NOUN
ajbmeb-2016	225	13	.	.	PUNCT
ajbmeb-2016	226	1	mis	mis	PROPN
ajbmeb-2016	226	2	quarterly	quarterly	PROPN
ajbmeb-2016	226	3	,	,	PUNCT
ajbmeb-2016	226	4	30(2	30(2	NUM
ajbmeb-2016	226	5	)	)	PUNCT
ajbmeb-2016	226	6	,	,	PUNCT
ajbmeb-2016	226	7	237	237	NUM
ajbmeb-2016	226	8	-	-	SYM
ajbmeb-2016	226	9	256	256	NUM
ajbmeb-2016	226	10	.	.	NOUN
ajbmeb-2016	226	11	23	23	NUM
ajbmeb-2016	226	12	.	.	X
ajbmeb-2016	227	1	kshetri	kshetri	PROPN
ajbmeb-2016	227	2	,	,	PUNCT
ajbmeb-2016	227	3	n.	n.	NOUN
ajbmeb-2016	227	4	(	(	PUNCT
ajbmeb-2016	227	5	2018	2018	NUM
ajbmeb-2016	227	6	)	)	PUNCT
ajbmeb-2016	227	7	.	.	PUNCT
ajbmeb-2016	228	1	can	can	AUX
ajbmeb-2016	228	2	blockchain	blockchain	AUX
ajbmeb-2016	228	3	strengthen	strengthen	VERB
ajbmeb-2016	228	4	the	the	DET
ajbmeb-2016	228	5	internet	internet	NOUN
ajbmeb-2016	228	6	of	of	ADP
ajbmeb-2016	228	7	things	thing	NOUN
ajbmeb-2016	228	8	?	?	PUNCT
ajbmeb-2016	229	1	industrial	industrial	ADJ
ajbmeb-2016	229	2	management	management	PROPN
ajbmeb-2016	229	3	&	&	CCONJ
ajbmeb-2016	229	4	data	datum	NOUN
ajbmeb-2016	229	5	systems	system	NOUN
ajbmeb-2016	229	6	,	,	PUNCT
ajbmeb-2016	229	7	118(3	118(3	NUM
ajbmeb-2016	229	8	)	)	PUNCT
ajbmeb-2016	229	9	,	,	PUNCT
ajbmeb-2016	229	10	511–531	511–531	NUM
ajbmeb-2016	229	11	.	.	PUNCT
ajbmeb-2016	230	1	24	24	NUM
ajbmeb-2016	230	2	.	.	PUNCT
ajbmeb-2016	230	3	lee	lee	PROPN
ajbmeb-2016	230	4	,	,	PUNCT
ajbmeb-2016	230	5	j.	j.	PROPN
ajbmeb-2016	230	6	,	,	PUNCT
ajbmeb-2016	230	7	&	&	CCONJ
ajbmeb-2016	230	8	youn	youn	PROPN
ajbmeb-2016	230	9	,	,	PUNCT
ajbmeb-2016	230	10	s.	s.	PROPN
ajbmeb-2016	230	11	(	(	PUNCT
ajbmeb-2016	230	12	2009	2009	NUM
ajbmeb-2016	230	13	)	)	PUNCT
ajbmeb-2016	230	14	.	.	PUNCT
ajbmeb-2016	231	1	electronic	electronic	ADJ
ajbmeb-2016	231	2	word	word	NOUN
ajbmeb-2016	231	3	of	of	ADP
ajbmeb-2016	231	4	mouth	mouth	NOUN
ajbmeb-2016	231	5	(	(	PUNCT
ajbmeb-2016	231	6	ewom	ewom	NOUN
ajbmeb-2016	231	7	)	)	PUNCT
ajbmeb-2016	231	8	and	and	CCONJ
ajbmeb-2016	231	9	its	its	PRON
ajbmeb-2016	231	10	impact	impact	NOUN
ajbmeb-2016	231	11	on	on	ADP
ajbmeb-2016	231	12	online	online	ADJ
ajbmeb-2016	231	13	consumer	consumer	NOUN
ajbmeb-2016	231	14	behavior	behavior	NOUN
ajbmeb-2016	231	15	.	.	PUNCT
ajbmeb-2016	232	1	international	international	ADJ
ajbmeb-2016	232	2	journal	journal	PROPN
ajbmeb-2016	232	3	of	of	ADP
ajbmeb-2016	232	4	advertising	advertising	NOUN
ajbmeb-2016	232	5	,	,	PUNCT
ajbmeb-2016	232	6	28(3	28(3	NUM
ajbmeb-2016	232	7	)	)	PUNCT
ajbmeb-2016	232	8	,	,	PUNCT
ajbmeb-2016	232	9	473	473	NUM
ajbmeb-2016	232	10	-	-	SYM
ajbmeb-2016	232	11	499	499	NUM
ajbmeb-2016	232	12	.	.	PUNCT
ajbmeb-2016	233	1	25	25	NUM
ajbmeb-2016	233	2	.	.	PUNCT
ajbmeb-2016	234	1	li	li	PROPN
ajbmeb-2016	234	2	,	,	PUNCT
ajbmeb-2016	234	3	y.	y.	PROPN
ajbmeb-2016	234	4	,	,	PUNCT
ajbmeb-2016	234	5	zhang	zhang	PROPN
ajbmeb-2016	234	6	,	,	PUNCT
ajbmeb-2016	234	7	w.	w.	PROPN
ajbmeb-2016	234	8	,	,	PUNCT
ajbmeb-2016	234	9	wang	wang	PROPN
ajbmeb-2016	234	10	,	,	PUNCT
ajbmeb-2016	234	11	c.	c.	PROPN
ajbmeb-2016	234	12	,	,	PUNCT
ajbmeb-2016	234	13	&	&	CCONJ
ajbmeb-2016	234	14	li	li	PROPN
ajbmeb-2016	234	15	,	,	PUNCT
ajbmeb-2016	234	16	w.	w.	PROPN
ajbmeb-2016	234	17	(	(	PUNCT
ajbmeb-2016	234	18	2019	2019	NUM
ajbmeb-2016	234	19	)	)	PUNCT
ajbmeb-2016	234	20	.	.	PUNCT
ajbmeb-2016	235	1	personalized	personalize	VERB
ajbmeb-2016	235	2	recommendation	recommendation	NOUN
ajbmeb-2016	235	3	based	base	VERB
ajbmeb-2016	235	4	on	on	ADP
ajbmeb-2016	235	5	customer	customer	NOUN
ajbmeb-2016	235	6	purchasing	purchasing	NOUN
ajbmeb-2016	235	7	behavior	behavior	NOUN
ajbmeb-2016	235	8	for	for	ADP
ajbmeb-2016	235	9	the	the	DET
ajbmeb-2016	235	10	heterogeneous	heterogeneous	ADJ
ajbmeb-2016	235	11	market	market	NOUN
ajbmeb-2016	235	12	.	.	PUNCT
ajbmeb-2016	236	1	physical	physical	ADJ
ajbmeb-2016	236	2	a	a	DET
ajbmeb-2016	236	3	:	:	PUNCT
ajbmeb-2016	236	4	statistical	statistical	ADJ
ajbmeb-2016	236	5	mechanics	mechanic	NOUN
ajbmeb-2016	236	6	and	and	CCONJ
ajbmeb-2016	236	7	its	its	PRON
ajbmeb-2016	236	8	applications	application	NOUN
ajbmeb-2016	236	9	,	,	PUNCT
ajbmeb-2016	236	10	534	534	NUM
ajbmeb-2016	236	11	,	,	PUNCT
ajbmeb-2016	236	12	122042	122042	NUM
ajbmeb-2016	236	13	.	.	PUNCT
ajbmeb-2016	237	1	26	26	NUM
ajbmeb-2016	237	2	.	.	X
ajbmeb-2016	237	3	liang	liang	PROPN
ajbmeb-2016	237	4	,	,	PUNCT
ajbmeb-2016	237	5	t.	t.	PROPN
ajbmeb-2016	237	6	p.	p.	PROPN
ajbmeb-2016	237	7	,	,	PUNCT
ajbmeb-2016	237	8	huang	huang	PROPN
ajbmeb-2016	237	9	,	,	PUNCT
ajbmeb-2016	237	10	c.	c.	PROPN
ajbmeb-2016	237	11	c.	c.	PROPN
ajbmeb-2016	237	12	,	,	PUNCT
ajbmeb-2016	237	13	yen	yen	NOUN
ajbmeb-2016	237	14	,	,	PUNCT
ajbmeb-2016	237	15	d.	d.	PROPN
ajbmeb-2016	237	16	c.	c.	PROPN
ajbmeb-2016	237	17	,	,	PUNCT
ajbmeb-2016	237	18	&	&	CCONJ
ajbmeb-2016	237	19	chiu	chiu	PROPN
ajbmeb-2016	237	20	,	,	PUNCT
ajbmeb-2016	237	21	y.	y.	PROPN
ajbmeb-2016	237	22	j.	j.	PROPN
ajbmeb-2016	237	23	(	(	PUNCT
ajbmeb-2016	237	24	2020	2020	NUM
ajbmeb-2016	237	25	)	)	PUNCT
ajbmeb-2016	237	26	.	.	PUNCT
ajbmeb-2016	238	1	understanding	understand	VERB
ajbmeb-2016	238	2	the	the	DET
ajbmeb-2016	238	3	evolution	evolution	NOUN
ajbmeb-2016	238	4	towards	towards	ADP
ajbmeb-2016	238	5	transaction	transaction	NOUN
ajbmeb-2016	238	6	4.0	4.0	NUM
ajbmeb-2016	238	7	:	:	PUNCT
ajbmeb-2016	238	8	a	a	DET
ajbmeb-2016	238	9	framework	framework	NOUN
ajbmeb-2016	238	10	for	for	ADP
ajbmeb-2016	238	11	research	research	NOUN
ajbmeb-2016	238	12	and	and	CCONJ
ajbmeb-2016	238	13	practice	practice	NOUN
ajbmeb-2016	238	14	.	.	PUNCT
ajbmeb-2016	239	1	international	international	ADJ
ajbmeb-2016	239	2	journal	journal	PROPN
ajbmeb-2016	239	3	of	of	ADP
ajbmeb-2016	239	4	information	information	NOUN
ajbmeb-2016	239	5	management	management	NOUN
ajbmeb-2016	239	6	,	,	PUNCT
ajbmeb-2016	239	7	50	50	NUM
ajbmeb-2016	239	8	,	,	PUNCT
ajbmeb-2016	239	9	1	1	NUM
ajbmeb-2016	239	10	-	-	SYM
ajbmeb-2016	239	11	11	11	NUM
ajbmeb-2016	239	12	.	.	PUNCT
ajbmeb-2016	239	13	27	27	NUM
ajbmeb-2016	239	14	.	.	X
ajbmeb-2016	240	1	mckinsey	mckinsey	NOUN
ajbmeb-2016	240	2	&	&	CCONJ
ajbmeb-2016	240	3	company	company	PROPN
ajbmeb-2016	240	4	.	.	PUNCT
ajbmeb-2016	241	1	(	(	PUNCT
ajbmeb-2016	241	2	2021	2021	NUM
ajbmeb-2016	241	3	)	)	PUNCT
ajbmeb-2016	241	4	.	.	PUNCT
ajbmeb-2016	242	1	the	the	DET
ajbmeb-2016	242	2	payments	payment	NOUN
ajbmeb-2016	242	3	transformation	transformation	NOUN
ajbmeb-2016	242	4	imperative	imperative	NOUN
ajbmeb-2016	242	5	:	:	PUNCT
ajbmeb-2016	242	6	a	a	DET
ajbmeb-2016	242	7	trillion	trillion	NUM
ajbmeb-2016	242	8	-	-	PUNCT
ajbmeb-2016	242	9	dollar	dollar	NOUN
ajbmeb-2016	242	10	opportunity	opportunity	NOUN
ajbmeb-2016	242	11	.	.	PUNCT
ajbmeb-2016	243	1	mckinsey	mckinsey	NOUN
ajbmeb-2016	243	2	&	&	CCONJ
ajbmeb-2016	243	3	company	company	PROPN
ajbmeb-2016	243	4	.	.	PUNCT
ajbmeb-2016	244	1	american	american	PROPN
ajbmeb-2016	244	2	journal	journal	PROPN
ajbmeb-2016	244	3	of	of	ADP
ajbmeb-2016	244	4	business	business	NOUN
ajbmeb-2016	244	5	management	management	NOUN
ajbmeb-2016	244	6	,	,	PUNCT
ajbmeb-2016	244	7	economics	economic	NOUN
ajbmeb-2016	244	8	and	and	CCONJ
ajbmeb-2016	244	9	banking	banking	NOUN
ajbmeb-2016	244	10	volume	volume	NOUN
ajbmeb-2016	244	11	23	23	NUM
ajbmeb-2016	244	12	april	april	PROPN
ajbmeb-2016	244	13	2024	2024	NUM
ajbmeb-2016	244	14	p	p	NOUN
ajbmeb-2016	244	15	a	a	PRON
ajbmeb-2016	244	16	g	g	NOUN
ajbmeb-2016	244	17	e	e	NOUN
ajbmeb-2016	244	18	|	|	ADV
ajbmeb-2016	244	19	180	180	NUM
ajbmeb-2016	244	20	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2016	244	21	28	28	NUM
ajbmeb-2016	244	22	.	.	PUNCT
ajbmeb-2016	245	1	morschett	morschett	NOUN
ajbmeb-2016	245	2	,	,	PUNCT
ajbmeb-2016	245	3	d.	d.	PROPN
ajbmeb-2016	245	4	,	,	PUNCT
ajbmeb-2016	245	5	swoboda	swoboda	PROPN
ajbmeb-2016	245	6	,	,	PUNCT
ajbmeb-2016	245	7	b.	b.	PROPN
ajbmeb-2016	245	8	,	,	PUNCT
ajbmeb-2016	245	9	&	&	CCONJ
ajbmeb-2016	245	10	foscht	foscht	PROPN
ajbmeb-2016	245	11	,	,	PUNCT
ajbmeb-2016	245	12	t.	t.	PROPN
ajbmeb-2016	245	13	(	(	PUNCT
ajbmeb-2016	245	14	2015	2015	NUM
ajbmeb-2016	245	15	)	)	PUNCT
ajbmeb-2016	245	16	.	.	PUNCT
ajbmeb-2016	246	1	expanding	expand	VERB
ajbmeb-2016	246	2	the	the	DET
ajbmeb-2016	246	3	design	design	NOUN
ajbmeb-2016	246	4	perspective	perspective	NOUN
ajbmeb-2016	246	5	:	:	PUNCT
ajbmeb-2016	246	6	strategic	strategic	ADJ
ajbmeb-2016	246	7	brand	brand	NOUN
ajbmeb-2016	246	8	management	management	NOUN
ajbmeb-2016	246	9	and	and	CCONJ
ajbmeb-2016	246	10	the	the	DET
ajbmeb-2016	246	11	experience	experience	NOUN
ajbmeb-2016	246	12	economy	economy	NOUN
ajbmeb-2016	246	13	.	.	PUNCT
ajbmeb-2016	247	1	international	international	ADJ
ajbmeb-2016	247	2	journal	journal	PROPN
ajbmeb-2016	247	3	of	of	ADP
ajbmeb-2016	247	4	retail	retail	PROPN
ajbmeb-2016	247	5	&	&	CCONJ
ajbmeb-2016	247	6	distribution	distribution	NOUN
ajbmeb-2016	247	7	management	management	NOUN
ajbmeb-2016	247	8	,	,	PUNCT
ajbmeb-2016	247	9	43(9	43(9	NUM
ajbmeb-2016	247	10	)	)	PUNCT
ajbmeb-2016	247	11	,	,	PUNCT
ajbmeb-2016	247	12	850	850	NUM
ajbmeb-2016	247	13	-	-	SYM
ajbmeb-2016	247	14	865	865	NUM
ajbmeb-2016	247	15	.	.	NOUN
ajbmeb-2016	247	16	29	29	NUM
ajbmeb-2016	247	17	.	.	PUNCT
ajbmeb-2016	248	1	nielson	nielson	PROPN
ajbmeb-2016	248	2	,	,	PUNCT
ajbmeb-2016	248	3	j.	j.	PROPN
ajbmeb-2016	248	4	(	(	PUNCT
ajbmeb-2016	248	5	2012	2012	NUM
ajbmeb-2016	248	6	)	)	PUNCT
ajbmeb-2016	248	7	.	.	PUNCT
ajbmeb-2016	249	1	usability	usability	NOUN
ajbmeb-2016	249	2	101	101	NUM
ajbmeb-2016	249	3	:	:	PUNCT
ajbmeb-2016	249	4	introduction	introduction	NOUN
ajbmeb-2016	249	5	to	to	ADP
ajbmeb-2016	249	6	usability	usability	NOUN
ajbmeb-2016	249	7	.	.	PUNCT
ajbmeb-2016	250	1	retrieved	retrieve	VERB
ajbmeb-2016	250	2	from	from	ADP
ajbmeb-2016	250	3	https://www.nngroup.com/articles/usability-101-introduction-to-usability/	https://www.nngroup.com/articles/usability-101-introduction-to-usability/	PROPN
ajbmeb-2016	250	4	30	30	NUM
ajbmeb-2016	250	5	.	.	PUNCT
ajbmeb-2016	251	1	ponemon	ponemon	PROPN
ajbmeb-2016	251	2	institute	institute	PROPN
ajbmeb-2016	251	3	.	.	PUNCT
ajbmeb-2016	252	1	(	(	PUNCT
ajbmeb-2016	252	2	2020	2020	NUM
ajbmeb-2016	252	3	)	)	PUNCT
ajbmeb-2016	252	4	.	.	PUNCT
ajbmeb-2016	253	1	cost	cost	NOUN
ajbmeb-2016	253	2	of	of	ADP
ajbmeb-2016	253	3	a	a	DET
ajbmeb-2016	253	4	data	data	NOUN
ajbmeb-2016	253	5	breach	breach	NOUN
ajbmeb-2016	253	6	report	report	NOUN
ajbmeb-2016	253	7	.	.	PUNCT
ajbmeb-2016	254	1	ponemon	ponemon	PROPN
ajbmeb-2016	254	2	institute	institute	PROPN
ajbmeb-2016	254	3	,	,	PUNCT
ajbmeb-2016	254	4	llc	llc	PROPN
ajbmeb-2016	254	5	.	.	PROPN
ajbmeb-2016	255	1	31	31	NUM
ajbmeb-2016	255	2	.	.	PUNCT
ajbmeb-2016	255	3	pwc	pwc	PROPN
ajbmeb-2016	255	4	.	.	PUNCT
ajbmeb-2016	255	5	(	(	PUNCT
ajbmeb-2016	255	6	2021	2021	NUM
ajbmeb-2016	255	7	)	)	PUNCT
ajbmeb-2016	255	8	.	.	PUNCT
ajbmeb-2016	256	1	global	global	ADJ
ajbmeb-2016	256	2	state	state	NOUN
ajbmeb-2016	256	3	of	of	ADP
ajbmeb-2016	256	4	information	information	NOUN
ajbmeb-2016	256	5	security	security	NOUN
ajbmeb-2016	256	6	survey	survey	NOUN
ajbmeb-2016	256	7	.	.	PUNCT
ajbmeb-2016	257	1	pricewaterhousecoopers	pricewaterhousecoopers	PROPN
ajbmeb-2016	257	2	llp	llp	PROPN
ajbmeb-2016	257	3	.	.	PROPN
ajbmeb-2016	258	1	32	32	NUM
ajbmeb-2016	258	2	.	.	PUNCT
ajbmeb-2016	259	1	rahma	rahma	PROPN
ajbmeb-2016	259	2	ahmed	ahmed	PROPN
ajbmeb-2016	259	3	(	(	PUNCT
ajbmeb-2016	259	4	2023	2023	NUM
ajbmeb-2016	259	5	)	)	PUNCT
ajbmeb-2016	259	6	.	.	PUNCT
ajbmeb-2016	260	1	business	business	NOUN
ajbmeb-2016	260	2	post	post	PROPN
ajbmeb-2016	260	3	nigeria	nigeria	PROPN
ajbmeb-2016	260	4	.	.	PUNCT
ajbmeb-2016	261	1	retrieved	retrieve	VERB
ajbmeb-2016	261	2	from	from	ADP
ajbmeb-2016	261	3	https://businesspost.ng/brandsproducts/konga-introduces-loyalty-scheme-for-shoppers/	https://businesspost.ng/brandsproducts/konga-introduces-loyalty-scheme-for-shoppers/	PROPN
ajbmeb-2016	261	4	#	#	NOUN
ajbmeb-2016	261	5	.	.	PUNCT
ajbmeb-2016	262	1	33	33	NUM
ajbmeb-2016	262	2	.	.	PUNCT
ajbmeb-2016	263	1	ravichandran	ravichandran	NOUN
ajbmeb-2016	263	2	,	,	PUNCT
ajbmeb-2016	263	3	t.	t.	PROPN
ajbmeb-2016	263	4	,	,	PUNCT
ajbmeb-2016	263	5	&	&	CCONJ
ajbmeb-2016	263	6	rai	rai	PROPN
ajbmeb-2016	263	7	,	,	PUNCT
ajbmeb-2016	263	8	a.	a.	NOUN
ajbmeb-2016	263	9	(	(	PUNCT
ajbmeb-2016	263	10	2021	2021	NUM
ajbmeb-2016	263	11	)	)	PUNCT
ajbmeb-2016	263	12	.	.	PUNCT
ajbmeb-2016	264	1	leveraging	leverage	VERB
ajbmeb-2016	264	2	data	datum	NOUN
ajbmeb-2016	264	3	analytics	analytic	NOUN
ajbmeb-2016	264	4	for	for	ADP
ajbmeb-2016	264	5	optimizing	optimize	VERB
ajbmeb-2016	264	6	transaction	transaction	NOUN
ajbmeb-2016	264	7	management	management	NOUN
ajbmeb-2016	264	8	and	and	CCONJ
ajbmeb-2016	264	9	enhancing	enhance	VERB
ajbmeb-2016	264	10	customer	customer	NOUN
ajbmeb-2016	264	11	loyalty	loyalty	NOUN
ajbmeb-2016	264	12	in	in	ADP
ajbmeb-2016	264	13	digital	digital	ADJ
ajbmeb-2016	264	14	banking	banking	NOUN
ajbmeb-2016	264	15	:	:	PUNCT
ajbmeb-2016	264	16	a	a	DET
ajbmeb-2016	264	17	conceptual	conceptual	ADJ
ajbmeb-2016	264	18	framework	framework	NOUN
ajbmeb-2016	264	19	.	.	PUNCT
ajbmeb-2016	265	1	journal	journal	NOUN
ajbmeb-2016	265	2	of	of	ADP
ajbmeb-2016	265	3	retailing	retailing	NOUN
ajbmeb-2016	265	4	and	and	CCONJ
ajbmeb-2016	265	5	consumer	consumer	NOUN
ajbmeb-2016	265	6	services	service	NOUN
ajbmeb-2016	265	7	,	,	PUNCT
ajbmeb-2016	265	8	60	60	NUM
ajbmeb-2016	265	9	,	,	PUNCT
ajbmeb-2016	265	10	102421	102421	NUM
ajbmeb-2016	265	11	.	.	PUNCT
ajbmeb-2016	266	1	34	34	NUM
ajbmeb-2016	266	2	.	.	PUNCT
ajbmeb-2016	266	3	reichheld	reichheld	PROPN
ajbmeb-2016	266	4	,	,	PUNCT
ajbmeb-2016	266	5	f.	f.	PROPN
ajbmeb-2016	266	6	f.	f.	PROPN
ajbmeb-2016	266	7	,	,	PUNCT
ajbmeb-2016	266	8	&	&	CCONJ
ajbmeb-2016	266	9	schefter	schefter	PROPN
ajbmeb-2016	266	10	,	,	PUNCT
ajbmeb-2016	266	11	p.	p.	NOUN
ajbmeb-2016	266	12	(	(	PUNCT
ajbmeb-2016	266	13	2000	2000	NUM
ajbmeb-2016	266	14	)	)	PUNCT
ajbmeb-2016	266	15	.	.	PUNCT
ajbmeb-2016	267	1	e	e	X
ajbmeb-2016	267	2	-	-	NOUN
ajbmeb-2016	267	3	loyalty	loyalty	NOUN
ajbmeb-2016	267	4	:	:	PUNCT
ajbmeb-2016	267	5	your	your	PRON
ajbmeb-2016	267	6	secret	secret	ADJ
ajbmeb-2016	267	7	weapon	weapon	NOUN
ajbmeb-2016	267	8	on	on	ADP
ajbmeb-2016	267	9	the	the	DET
ajbmeb-2016	267	10	web	web	NOUN
ajbmeb-2016	267	11	.	.	PROPN
ajbmeb-2016	268	1	harvard	harvard	PROPN
ajbmeb-2016	268	2	business	business	PROPN
ajbmeb-2016	268	3	review	review	PROPN
ajbmeb-2016	268	4	,	,	PUNCT
ajbmeb-2016	268	5	78(4	78(4	NUM
ajbmeb-2016	268	6	)	)	PUNCT
ajbmeb-2016	268	7	,	,	PUNCT
ajbmeb-2016	268	8	105	105	NUM
ajbmeb-2016	268	9	-	-	SYM
ajbmeb-2016	268	10	114	114	NUM
ajbmeb-2016	268	11	.	.	PUNCT
ajbmeb-2016	268	12	35	35	NUM
ajbmeb-2016	268	13	.	.	PUNCT
ajbmeb-2016	269	1	riegelsberger	riegelsberger	PROPN
ajbmeb-2016	269	2	,	,	PUNCT
ajbmeb-2016	269	3	j.	j.	PROPN
ajbmeb-2016	269	4	,	,	PUNCT
ajbmeb-2016	269	5	sasse	sasse	NOUN
ajbmeb-2016	269	6	,	,	PUNCT
ajbmeb-2016	269	7	m.	m.	NOUN
ajbmeb-2016	269	8	a.	a.	PROPN
ajbmeb-2016	269	9	,	,	PUNCT
ajbmeb-2016	269	10	&	&	CCONJ
ajbmeb-2016	269	11	mccarthy	mccarthy	PROPN
ajbmeb-2016	269	12	,	,	PUNCT
ajbmeb-2016	269	13	j.	j.	PROPN
ajbmeb-2016	269	14	d.	d.	PROPN
ajbmeb-2016	269	15	(	(	PUNCT
ajbmeb-2016	269	16	2003	2003	NUM
ajbmeb-2016	269	17	)	)	PUNCT
ajbmeb-2016	269	18	.	.	PUNCT
ajbmeb-2016	270	1	shiny	shiny	ADJ
ajbmeb-2016	270	2	happy	happy	ADJ
ajbmeb-2016	270	3	people	people	NOUN
ajbmeb-2016	270	4	building	build	VERB
ajbmeb-2016	270	5	trust	trust	NOUN
ajbmeb-2016	270	6	?	?	PUNCT
ajbmeb-2016	271	1	:	:	PUNCT
ajbmeb-2016	271	2	photos	photo	NOUN
ajbmeb-2016	271	3	on	on	ADP
ajbmeb-2016	271	4	e	e	NOUN
ajbmeb-2016	271	5	-	-	NOUN
ajbmeb-2016	271	6	commerce	commerce	NOUN
ajbmeb-2016	271	7	websites	website	NOUN
ajbmeb-2016	271	8	and	and	CCONJ
ajbmeb-2016	271	9	consumer	consumer	NOUN
ajbmeb-2016	271	10	trust	trust	NOUN
ajbmeb-2016	271	11	.	.	PUNCT
ajbmeb-2016	272	1	proceedings	proceeding	NOUN
ajbmeb-2016	272	2	of	of	ADP
ajbmeb-2016	272	3	the	the	DET
ajbmeb-2016	272	4	sigchi	sigchi	PROPN
ajbmeb-2016	272	5	conference	conference	NOUN
ajbmeb-2016	272	6	on	on	ADP
ajbmeb-2016	272	7	human	human	ADJ
ajbmeb-2016	272	8	factors	factor	NOUN
ajbmeb-2016	272	9	in	in	ADP
ajbmeb-2016	272	10	computing	computing	NOUN
ajbmeb-2016	272	11	systems	system	NOUN
ajbmeb-2016	272	12	,	,	PUNCT
ajbmeb-2016	272	13	121	121	NUM
ajbmeb-2016	272	14	-	-	SYM
ajbmeb-2016	272	15	128	128	NUM
ajbmeb-2016	272	16	.	.	PUNCT
ajbmeb-2016	272	17	36	36	NUM
ajbmeb-2016	272	18	.	.	PUNCT
ajbmeb-2016	273	1	rigby	rigby	PROPN
ajbmeb-2016	273	2	,	,	PUNCT
ajbmeb-2016	273	3	d.	d.	PROPN
ajbmeb-2016	273	4	k.	k.	PROPN
ajbmeb-2016	273	5	,	,	PUNCT
ajbmeb-2016	273	6	reichheld	reichheld	PROPN
ajbmeb-2016	273	7	,	,	PUNCT
ajbmeb-2016	273	8	f.	f.	PROPN
ajbmeb-2016	273	9	f.	f.	PROPN
ajbmeb-2016	273	10	,	,	PUNCT
ajbmeb-2016	273	11	&	&	CCONJ
ajbmeb-2016	273	12	schefter	schefter	PROPN
ajbmeb-2016	273	13	,	,	PUNCT
ajbmeb-2016	273	14	p.	p.	NOUN
ajbmeb-2016	273	15	(	(	PUNCT
ajbmeb-2016	273	16	2020	2020	NUM
ajbmeb-2016	273	17	)	)	PUNCT
ajbmeb-2016	273	18	.	.	PUNCT
ajbmeb-2016	274	1	avoid	avoid	VERB
ajbmeb-2016	274	2	the	the	DET
ajbmeb-2016	274	3	four	four	NUM
ajbmeb-2016	274	4	perils	peril	NOUN
ajbmeb-2016	274	5	of	of	ADP
ajbmeb-2016	274	6	crm	crm	PROPN
ajbmeb-2016	274	7	.	.	PUNCT
ajbmeb-2016	275	1	harvard	harvard	PROPN
ajbmeb-2016	275	2	business	business	PROPN
ajbmeb-2016	275	3	review	review	PROPN
ajbmeb-2016	275	4	,	,	PUNCT
ajbmeb-2016	275	5	78(2	78(2	PROPN
ajbmeb-2016	275	6	)	)	PUNCT
ajbmeb-2016	275	7	,	,	PUNCT
ajbmeb-2016	275	8	101	101	NUM
ajbmeb-2016	275	9	-	-	SYM
ajbmeb-2016	275	10	109	109	NUM
ajbmeb-2016	275	11	.	.	PUNCT
ajbmeb-2016	276	1	37	37	NUM
ajbmeb-2016	276	2	.	.	PUNCT
ajbmeb-2016	277	1	salesforce	salesforce	NOUN
ajbmeb-2016	277	2	.	.	PUNCT
ajbmeb-2016	278	1	(	(	PUNCT
ajbmeb-2016	278	2	2020	2020	NUM
ajbmeb-2016	278	3	)	)	PUNCT
ajbmeb-2016	278	4	.	.	PUNCT
ajbmeb-2016	279	1	state	state	NOUN
ajbmeb-2016	279	2	of	of	ADP
ajbmeb-2016	279	3	the	the	DET
ajbmeb-2016	279	4	connected	connected	ADJ
ajbmeb-2016	279	5	customer	customer	NOUN
ajbmeb-2016	279	6	.	.	PUNCT
ajbmeb-2016	280	1	salesforce	salesforce	NOUN
ajbmeb-2016	280	2	research	research	NOUN
ajbmeb-2016	280	3	.	.	PUNCT
ajbmeb-2016	281	1	38	38	NUM
ajbmeb-2016	281	2	.	.	PUNCT
ajbmeb-2016	282	1	verhoef	verhoef	NOUN
ajbmeb-2016	282	2	,	,	PUNCT
ajbmeb-2016	282	3	p.	p.	PROPN
ajbmeb-2016	282	4	c.	c.	PROPN
ajbmeb-2016	282	5	,	,	PUNCT
ajbmeb-2016	282	6	kannan	kannan	PROPN
ajbmeb-2016	282	7	,	,	PUNCT
ajbmeb-2016	282	8	p.	p.	PROPN
ajbmeb-2016	282	9	k.	k.	PROPN
ajbmeb-2016	282	10	,	,	PUNCT
ajbmeb-2016	282	11	&	&	CCONJ
ajbmeb-2016	282	12	inman	inman	PROPN
ajbmeb-2016	282	13	,	,	PUNCT
ajbmeb-2016	282	14	j.	j.	PROPN
ajbmeb-2016	282	15	j.	j.	PROPN
ajbmeb-2016	282	16	(	(	PUNCT
ajbmeb-2016	282	17	2015	2015	NUM
ajbmeb-2016	282	18	)	)	PUNCT
ajbmeb-2016	282	19	.	.	PUNCT
ajbmeb-2016	283	1	from	from	ADP
ajbmeb-2016	283	2	multi	multi	ADJ
ajbmeb-2016	283	3	-	-	ADJ
ajbmeb-2016	283	4	channel	channel	ADJ
ajbmeb-2016	283	5	retailing	retailing	NOUN
ajbmeb-2016	283	6	to	to	ADP
ajbmeb-2016	283	7	omnichannel	omnichannel	NOUN
ajbmeb-2016	283	8	retailing	retailing	NOUN
ajbmeb-2016	283	9	:	:	PUNCT
ajbmeb-2016	283	10	introduction	introduction	NOUN
ajbmeb-2016	283	11	to	to	ADP
ajbmeb-2016	283	12	the	the	DET
ajbmeb-2016	283	13	special	special	ADJ
ajbmeb-2016	283	14	issue	issue	NOUN
ajbmeb-2016	283	15	on	on	ADP
ajbmeb-2016	283	16	multi	multi	ADJ
ajbmeb-2016	283	17	-	-	ADJ
ajbmeb-2016	283	18	channel	channel	ADJ
ajbmeb-2016	283	19	retailing	retailing	NOUN
ajbmeb-2016	283	20	.	.	PUNCT
ajbmeb-2016	284	1	journal	journal	PROPN
ajbmeb-2016	284	2	of	of	ADP
ajbmeb-2016	284	3	retailing	retailing	NOUN
ajbmeb-2016	284	4	,	,	PUNCT
ajbmeb-2016	284	5	91(2	91(2	NUM
ajbmeb-2016	284	6	)	)	PUNCT
ajbmeb-2016	284	7	,	,	PUNCT
ajbmeb-2016	284	8	174	174	NUM
ajbmeb-2016	284	9	-	-	SYM
ajbmeb-2016	284	10	181	181	NUM
ajbmeb-2016	284	11	.	.	NOUN
ajbmeb-2016	284	12	39	39	NUM
ajbmeb-2016	284	13	.	.	PUNCT
ajbmeb-2016	285	1	verhoef	verhoef	NOUN
ajbmeb-2016	285	2	,	,	PUNCT
ajbmeb-2016	285	3	p.	p.	PROPN
ajbmeb-2016	285	4	c.	c.	PROPN
ajbmeb-2016	285	5	,	,	PUNCT
ajbmeb-2016	285	6	reinartz	reinartz	PROPN
ajbmeb-2016	285	7	,	,	PUNCT
ajbmeb-2016	285	8	w.	w.	PROPN
ajbmeb-2016	285	9	j.	j.	PROPN
ajbmeb-2016	285	10	,	,	PUNCT
ajbmeb-2016	285	11	&	&	CCONJ
ajbmeb-2016	285	12	krafft	krafft	PROPN
ajbmeb-2016	285	13	,	,	PUNCT
ajbmeb-2016	285	14	m.	m.	NOUN
ajbmeb-2016	285	15	(	(	PUNCT
ajbmeb-2016	285	16	2015	2015	NUM
ajbmeb-2016	285	17	)	)	PUNCT
ajbmeb-2016	285	18	.	.	PUNCT
ajbmeb-2016	286	1	customer	customer	NOUN
ajbmeb-2016	286	2	engagement	engagement	NOUN
ajbmeb-2016	286	3	as	as	ADP
ajbmeb-2016	286	4	a	a	DET
ajbmeb-2016	286	5	new	new	ADJ
ajbmeb-2016	286	6	perspective	perspective	NOUN
ajbmeb-2016	286	7	in	in	ADP
ajbmeb-2016	286	8	customer	customer	NOUN
ajbmeb-2016	286	9	management	management	NOUN
ajbmeb-2016	286	10	.	.	PUNCT
ajbmeb-2016	287	1	journal	journal	PROPN
ajbmeb-2016	287	2	of	of	ADP
ajbmeb-2016	287	3	service	service	NOUN
ajbmeb-2016	287	4	research	research	NOUN
ajbmeb-2016	287	5	,	,	PUNCT
ajbmeb-2016	287	6	13(3	13(3	NUM
ajbmeb-2016	287	7	)	)	PUNCT
ajbmeb-2016	287	8	,	,	PUNCT
ajbmeb-2016	287	9	247	247	NUM
ajbmeb-2016	287	10	-	-	SYM
ajbmeb-2016	287	11	252	252	NUM
ajbmeb-2016	287	12	.	.	PUNCT
ajbmeb-2016	287	13	40	40	NUM
ajbmeb-2016	287	14	.	.	PUNCT
ajbmeb-2016	288	1	wang	wang	PROPN
ajbmeb-2016	288	2	,	,	PUNCT
ajbmeb-2016	288	3	y.	y.	PROPN
ajbmeb-2016	288	4	,	,	PUNCT
ajbmeb-2016	288	5	&	&	CCONJ
ajbmeb-2016	288	6	emurian	emurian	PROPN
ajbmeb-2016	288	7	,	,	PUNCT
ajbmeb-2016	288	8	h.	h.	PROPN
ajbmeb-2016	288	9	h.	h.	PROPN
ajbmeb-2016	288	10	(	(	PUNCT
ajbmeb-2016	288	11	2005	2005	NUM
ajbmeb-2016	288	12	)	)	PUNCT
ajbmeb-2016	288	13	.	.	PUNCT
ajbmeb-2016	289	1	an	an	DET
ajbmeb-2016	289	2	overview	overview	NOUN
ajbmeb-2016	289	3	of	of	ADP
ajbmeb-2016	289	4	online	online	ADJ
ajbmeb-2016	289	5	trust	trust	PROPN
ajbmeb-2016	289	6	:	:	PUNCT
ajbmeb-2016	289	7	concepts	concept	NOUN
ajbmeb-2016	289	8	,	,	PUNCT
ajbmeb-2016	289	9	elements	element	NOUN
ajbmeb-2016	289	10	,	,	PUNCT
ajbmeb-2016	289	11	and	and	CCONJ
ajbmeb-2016	289	12	implications	implication	NOUN
ajbmeb-2016	289	13	.	.	PUNCT
ajbmeb-2016	290	1	computers	computer	NOUN
ajbmeb-2016	290	2	in	in	ADP
ajbmeb-2016	290	3	human	human	ADJ
ajbmeb-2016	290	4	behavior	behavior	NOUN
ajbmeb-2016	290	5	,	,	PUNCT
ajbmeb-2016	290	6	21(1	21(1	NUM
ajbmeb-2016	290	7	)	)	PUNCT
ajbmeb-2016	290	8	,	,	PUNCT
ajbmeb-2016	290	9	105	105	NUM
ajbmeb-2016	290	10	-	-	SYM
ajbmeb-2016	290	11	125	125	NUM
ajbmeb-2016	290	12	.	.	PUNCT
ajbmeb-2016	290	13	41	41	NUM
ajbmeb-2016	290	14	.	.	PUNCT
ajbmeb-2016	291	1	xie	xie	PROPN
ajbmeb-2016	291	2	,	,	PUNCT
ajbmeb-2016	291	3	y.	y.	PROPN
ajbmeb-2016	291	4	,	,	PUNCT
ajbmeb-2016	291	5	wang	wang	PROPN
ajbmeb-2016	291	6	,	,	PUNCT
ajbmeb-2016	291	7	l.	l.	PROPN
ajbmeb-2016	291	8	,	,	PUNCT
ajbmeb-2016	291	9	wang	wang	PROPN
ajbmeb-2016	291	10	,	,	PUNCT
ajbmeb-2016	291	11	l.	l.	PROPN
ajbmeb-2016	291	12	,	,	PUNCT
ajbmeb-2016	291	13	&	&	CCONJ
ajbmeb-2016	291	14	yang	yang	PROPN
ajbmeb-2016	291	15	,	,	PUNCT
ajbmeb-2016	291	16	x.	x.	NOUN
ajbmeb-2016	291	17	(	(	PUNCT
ajbmeb-2016	291	18	2018	2018	NUM
ajbmeb-2016	291	19	)	)	PUNCT
ajbmeb-2016	291	20	.	.	PUNCT
ajbmeb-2016	292	1	an	an	DET
ajbmeb-2016	292	2	artificial	artificial	ADJ
ajbmeb-2016	292	3	intelligence	intelligence	NOUN
ajbmeb-2016	292	4	approach	approach	NOUN
ajbmeb-2016	292	5	for	for	ADP
ajbmeb-2016	292	6	personalized	personalized	ADJ
ajbmeb-2016	292	7	recommendation	recommendation	NOUN
ajbmeb-2016	292	8	based	base	VERB
ajbmeb-2016	292	9	on	on	ADP
ajbmeb-2016	292	10	multi	multi	ADJ
ajbmeb-2016	292	11	-	-	ADJ
ajbmeb-2016	292	12	source	source	NOUN
ajbmeb-2016	292	13	data	datum	NOUN
ajbmeb-2016	292	14	fusion	fusion	NOUN
ajbmeb-2016	292	15	.	.	PUNCT
ajbmeb-2016	293	1	applied	apply	VERB
ajbmeb-2016	293	2	soft	soft	ADJ
ajbmeb-2016	293	3	computing	computing	NOUN
ajbmeb-2016	293	4	,	,	PUNCT
ajbmeb-2016	293	5	66	66	NUM
ajbmeb-2016	293	6	,	,	PUNCT
ajbmeb-2016	293	7	110	110	NUM
ajbmeb-2016	293	8	-	-	SYM
ajbmeb-2016	293	9	122	122	NUM
ajbmeb-2016	293	10	.	.	PUNCT
ajbmeb-2016	294	1	42	42	NUM
ajbmeb-2016	294	2	.	.	PUNCT
ajbmeb-2016	294	3	zeithaml	zeithaml	PROPN
ajbmeb-2016	294	4	,	,	PUNCT
ajbmeb-2016	294	5	v.	v.	PROPN
ajbmeb-2016	294	6	a.	a.	NOUN
ajbmeb-2016	294	7	,	,	PUNCT
ajbmeb-2016	294	8	bitner	bitner	NOUN
ajbmeb-2016	294	9	,	,	PUNCT
ajbmeb-2016	294	10	m.	m.	NOUN
ajbmeb-2016	294	11	j.	j.	PROPN
ajbmeb-2016	294	12	,	,	PUNCT
ajbmeb-2016	294	13	&	&	CCONJ
ajbmeb-2016	294	14	gremler	gremler	PROPN
ajbmeb-2016	294	15	,	,	PUNCT
ajbmeb-2016	294	16	d.	d.	PROPN
ajbmeb-2016	294	17	d.	d.	PROPN
ajbmeb-2016	294	18	(	(	PUNCT
ajbmeb-2016	294	19	2002	2002	NUM
ajbmeb-2016	294	20	)	)	PUNCT
ajbmeb-2016	294	21	.	.	PUNCT
ajbmeb-2016	295	1	services	service	NOUN
ajbmeb-2016	295	2	marketing	marketing	NOUN
ajbmeb-2016	295	3	:	:	PUNCT
ajbmeb-2016	295	4	integrating	integrate	VERB
ajbmeb-2016	295	5	customer	customer	NOUN
ajbmeb-2016	295	6	focus	focus	VERB
ajbmeb-2016	295	7	across	across	ADP
ajbmeb-2016	295	8	the	the	DET
ajbmeb-2016	295	9	firm	firm	NOUN
ajbmeb-2016	295	10	.	.	PUNCT
ajbmeb-2016	296	1	mcgraw	mcgraw	PROPN
ajbmeb-2016	296	2	-	-	PUNCT
ajbmeb-2016	296	3	hill	hill	NOUN
ajbmeb-2016	296	4	education	education	NOUN
ajbmeb-2016	296	5	.	.	PUNCT
ajbmeb-2016	297	1	43	43	NUM
ajbmeb-2016	297	2	.	.	X
ajbmeb-2016	298	1	zhang	zhang	PROPN
ajbmeb-2016	298	2	,	,	PUNCT
ajbmeb-2016	298	3	y.	y.	PROPN
ajbmeb-2016	298	4	,	,	PUNCT
ajbmeb-2016	298	5	zhao	zhao	PROPN
ajbmeb-2016	298	6	,	,	PUNCT
ajbmeb-2016	298	7	s.	s.	PROPN
ajbmeb-2016	298	8	j.	j.	PROPN
ajbmeb-2016	298	9	,	,	PUNCT
ajbmeb-2016	298	10	&	&	CCONJ
ajbmeb-2016	298	11	xu	xu	PROPN
ajbmeb-2016	298	12	,	,	PUNCT
ajbmeb-2016	298	13	y.	y.	PROPN
ajbmeb-2016	298	14	(	(	PUNCT
ajbmeb-2016	298	15	2014	2014	NUM
ajbmeb-2016	298	16	)	)	PUNCT
ajbmeb-2016	298	17	.	.	PUNCT
ajbmeb-2016	299	1	from	from	ADP
ajbmeb-2016	299	2	electronic	electronic	ADJ
ajbmeb-2016	299	3	word	word	NOUN
ajbmeb-2016	299	4	-	-	PUNCT
ajbmeb-2016	299	5	of	of	ADP
ajbmeb-2016	299	6	-	-	PUNCT
ajbmeb-2016	299	7	mouth	mouth	NOUN
ajbmeb-2016	299	8	to	to	PART
ajbmeb-2016	299	9	purchase	purchase	VERB
ajbmeb-2016	299	10	:	:	PUNCT
ajbmeb-2016	299	11	an	an	DET
ajbmeb-2016	299	12	empirical	empirical	ADJ
ajbmeb-2016	299	13	study	study	NOUN
ajbmeb-2016	299	14	of	of	ADP
ajbmeb-2016	299	15	consumer	consumer	NOUN
ajbmeb-2016	299	16	behavior	behavior	NOUN
ajbmeb-2016	299	17	in	in	ADP
ajbmeb-2016	299	18	social	social	ADJ
ajbmeb-2016	299	19	media	medium	NOUN
ajbmeb-2016	299	20	-	-	PUNCT
ajbmeb-2016	299	21	based	base	VERB
ajbmeb-2016	299	22	brand	brand	NOUN
ajbmeb-2016	299	23	communities	community	NOUN
ajbmeb-2016	299	24	.	.	PUNCT
ajbmeb-2016	300	1	management	management	NOUN
ajbmeb-2016	300	2	science	science	PROPN
ajbmeb-2016	300	3	,	,	PUNCT
ajbmeb-2016	300	4	60(6	60(6	NOUN
ajbmeb-2016	300	5	)	)	PUNCT
ajbmeb-2016	300	6	,	,	PUNCT
ajbmeb-2016	300	7	1352	1352	NUM
ajbmeb-2016	300	8	-	-	SYM
ajbmeb-2016	300	9	1376	1376	NUM
ajbmeb-2016	300	10	.	.	PUNCT
ajbmeb-2016	301	1	44	44	NUM
ajbmeb-2016	301	2	.	.	PUNCT
ajbmeb-2016	302	1	zheng	zheng	PROPN
ajbmeb-2016	302	2	,	,	PUNCT
ajbmeb-2016	302	3	y.	y.	PROPN
ajbmeb-2016	302	4	,	,	PUNCT
ajbmeb-2016	302	5	yang	yang	PROPN
ajbmeb-2016	302	6	,	,	PUNCT
ajbmeb-2016	302	7	c.	c.	PROPN
ajbmeb-2016	302	8	,	,	PUNCT
ajbmeb-2016	302	9	&	&	CCONJ
ajbmeb-2016	302	10	xie	xie	PROPN
ajbmeb-2016	302	11	,	,	PUNCT
ajbmeb-2016	302	12	y.	y.	PROPN
ajbmeb-2016	302	13	(	(	PUNCT
ajbmeb-2016	302	14	2021	2021	NUM
ajbmeb-2016	302	15	)	)	PUNCT
ajbmeb-2016	302	16	.	.	PUNCT
ajbmeb-2016	303	1	personalized	personalize	VERB
ajbmeb-2016	303	2	recommendation	recommendation	NOUN
ajbmeb-2016	303	3	algorithms	algorithm	NOUN
ajbmeb-2016	303	4	driven	drive	VERB
ajbmeb-2016	303	5	by	by	ADP
ajbmeb-2016	303	6	big	big	ADJ
ajbmeb-2016	303	7	data	datum	NOUN
ajbmeb-2016	303	8	:	:	PUNCT
ajbmeb-2016	303	9	a	a	DET
ajbmeb-2016	303	10	survey	survey	NOUN
ajbmeb-2016	303	11	.	.	PUNCT
ajbmeb-2016	304	1	ieee	ieee	NOUN
ajbmeb-2016	304	2	access	access	NOUN
ajbmeb-2016	304	3	,	,	PUNCT
ajbmeb-2016	304	4	9	9	NUM
ajbmeb-2016	304	5	,	,	PUNCT
ajbmeb-2016	304	6	13254	13254	NUM
ajbmeb-2016	304	7	-	-	SYM
ajbmeb-2016	304	8	13281	13281	NUM
ajbmeb-2016	304	9	.	.	PUNCT
ajbmeb-2016	305	1	https://www.nngroup.com/articles/usability-101-introduction-to-usability/	https://www.nngroup.com/articles/usability-101-introduction-to-usability/	PROPN
ajbmeb-2016	305	2	https://businesspost.ng/brands-products/konga-introduces-loyalty-scheme-for-shoppers/	https://businesspost.ng/brands-products/konga-introduces-loyalty-scheme-for-shoppers/	PROPN
ajbmeb-2016	305	3	https://businesspost.ng/brands-products/konga-introduces-loyalty-scheme-for-shoppers/	https://businesspost.ng/brands-products/konga-introduces-loyalty-scheme-for-shoppers/	NOUN