id	sid	tid	token	lemma	pos
ajbmeb-2410	1	1	american	american	PROPN
ajbmeb-2410	1	2	journal	journal	PROPN
ajbmeb-2410	1	3	of	of	ADP
ajbmeb-2410	1	4	business	business	NOUN
ajbmeb-2410	1	5	management	management	NOUN
ajbmeb-2410	1	6	,	,	PUNCT
ajbmeb-2410	1	7	economics	economic	NOUN
ajbmeb-2410	1	8	and	and	CCONJ
ajbmeb-2410	1	9	banking	banking	NOUN
ajbmeb-2410	1	10	issn	issn	PROPN
ajbmeb-2410	1	11	(	(	PUNCT
ajbmeb-2410	1	12	e	e	NOUN
ajbmeb-2410	1	13	):	):	PUNCT
ajbmeb-2410	1	14	2832	2832	NUM
ajbmeb-2410	1	15	-	-	SYM
ajbmeb-2410	1	16	8078	8078	NUM
ajbmeb-2410	1	17	volume	volume	NOUN
ajbmeb-2410	1	18	29	29	NUM
ajbmeb-2410	1	19	,	,	PUNCT
ajbmeb-2410	1	20	|	|	ADV
ajbmeb-2410	1	21	october	october	PROPN
ajbmeb-2410	1	22	2024	2024	NUM
ajbmeb-2410	1	23	p	p	NOUN
ajbmeb-2410	1	24	a	a	DET
ajbmeb-2410	1	25	g	g	NOUN
ajbmeb-2410	1	26	e	e	NOUN
ajbmeb-2410	1	27	|	|	ADV
ajbmeb-2410	1	28	50	50	NUM
ajbmeb-2410	1	29	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2410	1	30	the	the	DET
ajbmeb-2410	1	31	impact	impact	NOUN
ajbmeb-2410	1	32	of	of	ADP
ajbmeb-2410	1	33	covert	covert	ADJ
ajbmeb-2410	1	34	advertising	advertising	NOUN
ajbmeb-2410	1	35	on	on	ADP
ajbmeb-2410	1	36	consumer	consumer	NOUN
ajbmeb-2410	1	37	behavior	behavior	NOUN
ajbmeb-2410	1	38	ruzimuratov	ruzimuratov	NOUN
ajbmeb-2410	1	39	akmal	akmal	PROPN
ajbmeb-2410	1	40	bakhodirovich	bakhodirovich	PROPN
ajbmeb-2410	1	41	student	student	NOUN
ajbmeb-2410	1	42	of	of	ADP
ajbmeb-2410	1	43	school	school	NOUN
ajbmeb-2410	1	44	21	21	NUM
ajbmeb-2410	1	45	,	,	PUNCT
ajbmeb-2410	1	46	bukhara	bukhara	PROPN
ajbmeb-2410	1	47	city	city	PROPN
ajbmeb-2410	1	48	,	,	PUNCT
ajbmeb-2410	1	49	uzbekistan	uzbekistan	PROPN
ajbmeb-2410	1	50	a	a	DET
ajbmeb-2410	1	51	b	b	PROPN
ajbmeb-2410	1	52	s	s	ADP
ajbmeb-2410	1	53	t	t	PROPN
ajbmeb-2410	1	54	r	r	NOUN
ajbmeb-2410	1	55	a	a	DET
ajbmeb-2410	1	56	c	c	NOUN
ajbmeb-2410	1	57	t	t	NOUN
ajbmeb-2410	1	58	k	k	X
ajbmeb-2410	1	59	e	e	PROPN
ajbmeb-2410	1	60	y	y	PROPN
ajbmeb-2410	1	61	w	w	NOUN
ajbmeb-2410	1	62	o	o	NOUN
ajbmeb-2410	1	63	r	r	NOUN
ajbmeb-2410	1	64	d	d	X
ajbmeb-2410	1	65	s	s	VERB
ajbmeb-2410	1	66	the	the	DET
ajbmeb-2410	1	67	analysis	analysis	NOUN
ajbmeb-2410	1	68	of	of	ADP
ajbmeb-2410	1	69	"	"	PUNCT
ajbmeb-2410	1	70	the	the	DET
ajbmeb-2410	1	71	impact	impact	NOUN
ajbmeb-2410	1	72	of	of	ADP
ajbmeb-2410	1	73	covert	covert	ADJ
ajbmeb-2410	1	74	advertising	advertising	NOUN
ajbmeb-2410	1	75	on	on	ADP
ajbmeb-2410	1	76	consumer	consumer	NOUN
ajbmeb-2410	1	77	behavior	behavior	NOUN
ajbmeb-2410	1	78	"	"	PUNCT
ajbmeb-2410	1	79	is	be	AUX
ajbmeb-2410	1	80	very	very	ADV
ajbmeb-2410	1	81	important	important	ADJ
ajbmeb-2410	1	82	nowadays	nowadays	ADV
ajbmeb-2410	1	83	,	,	PUNCT
ajbmeb-2410	1	84	as	as	SCONJ
ajbmeb-2410	1	85	consumers	consumer	NOUN
ajbmeb-2410	1	86	are	be	AUX
ajbmeb-2410	1	87	constantly	constantly	ADV
ajbmeb-2410	1	88	exposed	expose	VERB
ajbmeb-2410	1	89	to	to	ADP
ajbmeb-2410	1	90	traditional	traditional	ADJ
ajbmeb-2410	1	91	advertisements	advertisement	NOUN
ajbmeb-2410	1	92	and	and	CCONJ
ajbmeb-2410	1	93	have	have	AUX
ajbmeb-2410	1	94	already	already	ADV
ajbmeb-2410	1	95	become	become	VERB
ajbmeb-2410	1	96	immune	immune	ADJ
ajbmeb-2410	1	97	to	to	ADP
ajbmeb-2410	1	98	them	they	PRON
ajbmeb-2410	1	99	.	.	PUNCT
ajbmeb-2410	2	1	covert	covert	ADJ
ajbmeb-2410	2	2	advertising	advertising	NOUN
ajbmeb-2410	2	3	,	,	PUNCT
ajbmeb-2410	2	4	in	in	ADP
ajbmeb-2410	2	5	turn	turn	NOUN
ajbmeb-2410	2	6	,	,	PUNCT
ajbmeb-2410	2	7	integrates	integrate	VERB
ajbmeb-2410	2	8	the	the	DET
ajbmeb-2410	2	9	same	same	ADJ
ajbmeb-2410	2	10	content	content	NOUN
ajbmeb-2410	2	11	but	but	CCONJ
ajbmeb-2410	2	12	in	in	ADP
ajbmeb-2410	2	13	a	a	DET
ajbmeb-2410	2	14	less	less	ADV
ajbmeb-2410	2	15	intrusive	intrusive	ADJ
ajbmeb-2410	2	16	way	way	NOUN
ajbmeb-2410	2	17	,	,	PUNCT
ajbmeb-2410	2	18	allowing	allow	VERB
ajbmeb-2410	2	19	the	the	DET
ajbmeb-2410	2	20	brands	brand	NOUN
ajbmeb-2410	2	21	that	that	PRON
ajbmeb-2410	2	22	use	use	VERB
ajbmeb-2410	2	23	it	it	PRON
ajbmeb-2410	2	24	to	to	PART
ajbmeb-2410	2	25	gain	gain	VERB
ajbmeb-2410	2	26	more	more	ADJ
ajbmeb-2410	2	27	trust	trust	NOUN
ajbmeb-2410	2	28	from	from	ADP
ajbmeb-2410	2	29	consumers	consumer	NOUN
ajbmeb-2410	2	30	.	.	PUNCT
ajbmeb-2410	3	1	the	the	DET
ajbmeb-2410	3	2	relevance	relevance	NOUN
ajbmeb-2410	3	3	of	of	ADP
ajbmeb-2410	3	4	covert	covert	ADJ
ajbmeb-2410	3	5	advertising	advertising	NOUN
ajbmeb-2410	3	6	is	be	AUX
ajbmeb-2410	3	7	confirmed	confirm	VERB
ajbmeb-2410	3	8	by	by	ADP
ajbmeb-2410	3	9	several	several	ADJ
ajbmeb-2410	3	10	factors	factor	NOUN
ajbmeb-2410	3	11	.	.	PUNCT
ajbmeb-2410	4	1	introduction	introduction	NOUN
ajbmeb-2410	4	2	firstly	firstly	ADV
ajbmeb-2410	4	3	,	,	PUNCT
ajbmeb-2410	4	4	skepticism	skepticism	NOUN
ajbmeb-2410	4	5	towards	towards	ADP
ajbmeb-2410	4	6	traditional	traditional	ADJ
ajbmeb-2410	4	7	advertising	advertising	NOUN
ajbmeb-2410	4	8	has	have	AUX
ajbmeb-2410	4	9	only	only	ADV
ajbmeb-2410	4	10	been	be	AUX
ajbmeb-2410	4	11	increasing	increase	VERB
ajbmeb-2410	4	12	every	every	DET
ajbmeb-2410	4	13	year	year	NOUN
ajbmeb-2410	4	14	,	,	PUNCT
ajbmeb-2410	4	15	along	along	ADP
ajbmeb-2410	4	16	with	with	ADP
ajbmeb-2410	4	17	consumers	consumer	NOUN
ajbmeb-2410	4	18	'	'	PART
ajbmeb-2410	4	19	awareness	awareness	NOUN
ajbmeb-2410	4	20	of	of	ADP
ajbmeb-2410	4	21	brands	brand	NOUN
ajbmeb-2410	4	22	'	'	PART
ajbmeb-2410	4	23	marketing	marketing	NOUN
ajbmeb-2410	4	24	tactics	tactic	NOUN
ajbmeb-2410	4	25	,	,	PUNCT
ajbmeb-2410	4	26	which	which	PRON
ajbmeb-2410	4	27	prompts	prompt	VERB
ajbmeb-2410	4	28	distrust	distrust	NOUN
ajbmeb-2410	4	29	not	not	PART
ajbmeb-2410	4	30	only	only	ADV
ajbmeb-2410	4	31	towards	towards	ADP
ajbmeb-2410	4	32	the	the	DET
ajbmeb-2410	4	33	brand	brand	NOUN
ajbmeb-2410	4	34	itself	itself	PRON
ajbmeb-2410	4	35	but	but	CCONJ
ajbmeb-2410	4	36	also	also	ADV
ajbmeb-2410	4	37	doubts	doubt	VERB
ajbmeb-2410	4	38	about	about	ADP
ajbmeb-2410	4	39	the	the	DET
ajbmeb-2410	4	40	quality	quality	NOUN
ajbmeb-2410	4	41	of	of	ADP
ajbmeb-2410	4	42	the	the	DET
ajbmeb-2410	4	43	product	product	NOUN
ajbmeb-2410	4	44	.	.	PUNCT
ajbmeb-2410	5	1	covert	covert	ADJ
ajbmeb-2410	5	2	advertising	advertising	NOUN
ajbmeb-2410	5	3	seems	seem	VERB
ajbmeb-2410	5	4	less	less	ADV
ajbmeb-2410	5	5	intrusive	intrusive	ADJ
ajbmeb-2410	5	6	compared	compare	VERB
ajbmeb-2410	5	7	to	to	ADP
ajbmeb-2410	5	8	traditional	traditional	ADJ
ajbmeb-2410	5	9	,	,	PUNCT
ajbmeb-2410	5	10	thus	thus	ADV
ajbmeb-2410	5	11	generating	generate	VERB
ajbmeb-2410	5	12	more	more	ADJ
ajbmeb-2410	5	13	sympathy	sympathy	NOUN
ajbmeb-2410	5	14	from	from	ADP
ajbmeb-2410	5	15	consumers	consumer	NOUN
ajbmeb-2410	5	16	.	.	PUNCT
ajbmeb-2410	6	1	moreover	moreover	ADV
ajbmeb-2410	6	2	,	,	PUNCT
ajbmeb-2410	6	3	those	those	DET
ajbmeb-2410	6	4	brands	brand	NOUN
ajbmeb-2410	6	5	that	that	PRON
ajbmeb-2410	6	6	openly	openly	ADV
ajbmeb-2410	6	7	declare	declare	VERB
ajbmeb-2410	6	8	their	their	PRON
ajbmeb-2410	6	9	advertising	advertising	NOUN
ajbmeb-2410	6	10	strategies	strategy	NOUN
ajbmeb-2410	6	11	enhance	enhance	VERB
ajbmeb-2410	6	12	their	their	PRON
ajbmeb-2410	6	13	reputation	reputation	NOUN
ajbmeb-2410	6	14	in	in	ADP
ajbmeb-2410	6	15	the	the	DET
ajbmeb-2410	6	16	eyes	eye	NOUN
ajbmeb-2410	6	17	of	of	ADP
ajbmeb-2410	6	18	consumers	consumer	NOUN
ajbmeb-2410	6	19	,	,	PUNCT
ajbmeb-2410	6	20	as	as	SCONJ
ajbmeb-2410	6	21	they	they	PRON
ajbmeb-2410	6	22	build	build	VERB
ajbmeb-2410	6	23	trusting	trust	VERB
ajbmeb-2410	6	24	and	and	CCONJ
ajbmeb-2410	6	25	lasting	last	VERB
ajbmeb-2410	6	26	relationships	relationship	NOUN
ajbmeb-2410	6	27	with	with	ADP
ajbmeb-2410	6	28	them	they	PRON
ajbmeb-2410	6	29	.	.	PUNCT
ajbmeb-2410	7	1	in	in	ADP
ajbmeb-2410	7	2	addition	addition	NOUN
ajbmeb-2410	7	3	,	,	PUNCT
ajbmeb-2410	7	4	the	the	DET
ajbmeb-2410	7	5	rise	rise	NOUN
ajbmeb-2410	7	6	of	of	ADP
ajbmeb-2410	7	7	social	social	ADJ
ajbmeb-2410	7	8	media	medium	NOUN
ajbmeb-2410	7	9	has	have	AUX
ajbmeb-2410	7	10	changed	change	VERB
ajbmeb-2410	7	11	the	the	DET
ajbmeb-2410	7	12	ways	way	NOUN
ajbmeb-2410	7	13	covert	covert	ADJ
ajbmeb-2410	7	14	advertising	advertising	NOUN
ajbmeb-2410	7	15	is	be	AUX
ajbmeb-2410	7	16	introduced	introduce	VERB
ajbmeb-2410	7	17	.	.	PUNCT
ajbmeb-2410	8	1	influencers	influencer	NOUN
ajbmeb-2410	8	2	promote	promote	VERB
ajbmeb-2410	8	3	products	product	NOUN
ajbmeb-2410	8	4	by	by	ADP
ajbmeb-2410	8	5	telling	tell	VERB
ajbmeb-2410	8	6	their	their	PRON
ajbmeb-2410	8	7	own	own	ADJ
ajbmeb-2410	8	8	stories	story	NOUN
ajbmeb-2410	8	9	,	,	PUNCT
ajbmeb-2410	8	10	making	make	VERB
ajbmeb-2410	8	11	ads	ad	NOUN
ajbmeb-2410	8	12	more	more	ADV
ajbmeb-2410	8	13	organic	organic	ADJ
ajbmeb-2410	8	14	and	and	CCONJ
ajbmeb-2410	8	15	relatable	relatable	ADJ
ajbmeb-2410	8	16	.	.	PUNCT
ajbmeb-2410	9	1	their	their	PRON
ajbmeb-2410	9	2	use	use	NOUN
ajbmeb-2410	9	3	of	of	ADP
ajbmeb-2410	9	4	products	product	NOUN
ajbmeb-2410	9	5	in	in	ADP
ajbmeb-2410	9	6	everyday	everyday	ADJ
ajbmeb-2410	9	7	life	life	NOUN
ajbmeb-2410	9	8	also	also	ADV
ajbmeb-2410	9	9	raises	raise	VERB
ajbmeb-2410	9	10	the	the	DET
ajbmeb-2410	9	11	product	product	NOUN
ajbmeb-2410	9	12	’s	’s	PART
ajbmeb-2410	9	13	status	status	NOUN
ajbmeb-2410	9	14	in	in	ADP
ajbmeb-2410	9	15	the	the	DET
ajbmeb-2410	9	16	eyes	eye	NOUN
ajbmeb-2410	9	17	of	of	ADP
ajbmeb-2410	9	18	consumers	consumer	NOUN
ajbmeb-2410	9	19	and	and	CCONJ
ajbmeb-2410	9	20	increases	increase	VERB
ajbmeb-2410	9	21	their	their	PRON
ajbmeb-2410	9	22	interest	interest	NOUN
ajbmeb-2410	9	23	in	in	ADP
ajbmeb-2410	9	24	it	it	PRON
ajbmeb-2410	9	25	,	,	PUNCT
ajbmeb-2410	9	26	significantly	significantly	ADV
ajbmeb-2410	9	27	boosting	boost	VERB
ajbmeb-2410	9	28	the	the	DET
ajbmeb-2410	9	29	likelihood	likelihood	NOUN
ajbmeb-2410	9	30	of	of	ADP
ajbmeb-2410	9	31	purchasing	purchase	VERB
ajbmeb-2410	9	32	the	the	DET
ajbmeb-2410	9	33	advertised	advertised	ADJ
ajbmeb-2410	9	34	product	product	NOUN
ajbmeb-2410	9	35	.	.	PUNCT
ajbmeb-2410	10	1	but	but	CCONJ
ajbmeb-2410	10	2	,	,	PUNCT
ajbmeb-2410	10	3	besides	besides	SCONJ
ajbmeb-2410	10	4	influencers	influencer	NOUN
ajbmeb-2410	10	5	,	,	PUNCT
ajbmeb-2410	10	6	covert	covert	ADJ
ajbmeb-2410	10	7	advertising	advertising	NOUN
ajbmeb-2410	10	8	can	can	AUX
ajbmeb-2410	10	9	also	also	ADV
ajbmeb-2410	10	10	be	be	AUX
ajbmeb-2410	10	11	introduced	introduce	VERB
ajbmeb-2410	10	12	into	into	ADP
ajbmeb-2410	10	13	content	content	NOUN
ajbmeb-2410	10	14	such	such	ADJ
ajbmeb-2410	10	15	as	as	ADP
ajbmeb-2410	10	16	movies	movie	NOUN
ajbmeb-2410	10	17	or	or	CCONJ
ajbmeb-2410	10	18	video	video	NOUN
ajbmeb-2410	10	19	games	game	NOUN
ajbmeb-2410	10	20	,	,	PUNCT
ajbmeb-2410	10	21	which	which	PRON
ajbmeb-2410	10	22	increases	increase	VERB
ajbmeb-2410	10	23	brand	brand	NOUN
ajbmeb-2410	10	24	loyalty	loyalty	NOUN
ajbmeb-2410	10	25	and	and	CCONJ
ajbmeb-2410	10	26	creates	create	VERB
ajbmeb-2410	10	27	emotional	emotional	ADJ
ajbmeb-2410	10	28	connections	connection	NOUN
ajbmeb-2410	10	29	with	with	ADP
ajbmeb-2410	10	30	consumers	consumer	NOUN
ajbmeb-2410	10	31	.	.	PUNCT
ajbmeb-2410	11	1	when	when	SCONJ
ajbmeb-2410	11	2	products	product	NOUN
ajbmeb-2410	11	3	are	be	AUX
ajbmeb-2410	11	4	associated	associate	VERB
ajbmeb-2410	11	5	with	with	ADP
ajbmeb-2410	11	6	a	a	DET
ajbmeb-2410	11	7	desired	desire	VERB
ajbmeb-2410	11	8	lifestyle	lifestyle	NOUN
ajbmeb-2410	11	9	or	or	CCONJ
ajbmeb-2410	11	10	characters	character	NOUN
ajbmeb-2410	11	11	,	,	PUNCT
ajbmeb-2410	11	12	it	it	PRON
ajbmeb-2410	11	13	inspires	inspire	VERB
ajbmeb-2410	11	14	viewers	viewer	NOUN
ajbmeb-2410	11	15	to	to	PART
ajbmeb-2410	11	16	emulate	emulate	VERB
ajbmeb-2410	11	17	these	these	DET
ajbmeb-2410	11	18	traits	trait	NOUN
ajbmeb-2410	11	19	.	.	PUNCT
ajbmeb-2410	12	1	that	that	PRON
ajbmeb-2410	12	2	is	be	AUX
ajbmeb-2410	12	3	why	why	SCONJ
ajbmeb-2410	12	4	studying	study	VERB
ajbmeb-2410	12	5	the	the	DET
ajbmeb-2410	12	6	impact	impact	NOUN
ajbmeb-2410	12	7	of	of	ADP
ajbmeb-2410	12	8	covert	covert	ADJ
ajbmeb-2410	12	9	advertising	advertising	NOUN
ajbmeb-2410	12	10	on	on	ADP
ajbmeb-2410	12	11	consumer	consumer	NOUN
ajbmeb-2410	12	12	behavior	behavior	NOUN
ajbmeb-2410	12	13	is	be	AUX
ajbmeb-2410	12	14	a	a	DET
ajbmeb-2410	12	15	topic	topic	NOUN
ajbmeb-2410	12	16	of	of	ADP
ajbmeb-2410	12	17	great	great	ADJ
ajbmeb-2410	12	18	importance	importance	NOUN
ajbmeb-2410	12	19	today	today	NOUN
ajbmeb-2410	12	20	.	.	PUNCT
ajbmeb-2410	13	1	it	it	PRON
ajbmeb-2410	13	2	shows	show	VERB
ajbmeb-2410	13	3	the	the	DET
ajbmeb-2410	13	4	effectiveness	effectiveness	NOUN
ajbmeb-2410	13	5	of	of	ADP
ajbmeb-2410	13	6	integrating	integrate	VERB
ajbmeb-2410	13	7	advertising	advertising	NOUN
ajbmeb-2410	13	8	in	in	ADP
ajbmeb-2410	13	9	a	a	DET
ajbmeb-2410	13	10	non	non	ADJ
ajbmeb-2410	13	11	-	-	ADJ
ajbmeb-2410	13	12	intrusive	intrusive	ADJ
ajbmeb-2410	13	13	form	form	NOUN
ajbmeb-2410	13	14	and	and	CCONJ
ajbmeb-2410	13	15	the	the	DET
ajbmeb-2410	13	16	importance	importance	NOUN
ajbmeb-2410	13	17	of	of	ADP
ajbmeb-2410	13	18	trustful	trustful	ADJ
ajbmeb-2410	13	19	relationships	relationship	NOUN
ajbmeb-2410	13	20	between	between	ADP
ajbmeb-2410	13	21	the	the	DET
ajbmeb-2410	13	22	consumer	consumer	NOUN
ajbmeb-2410	13	23	and	and	CCONJ
ajbmeb-2410	13	24	the	the	DET
ajbmeb-2410	13	25	brand	brand	NOUN
ajbmeb-2410	13	26	.	.	PUNCT
ajbmeb-2410	14	1	and	and	CCONJ
ajbmeb-2410	14	2	since	since	SCONJ
ajbmeb-2410	14	3	consumer	consumer	NOUN
ajbmeb-2410	14	4	perspectives	perspective	NOUN
ajbmeb-2410	14	5	are	be	AUX
ajbmeb-2410	14	6	beginning	begin	VERB
ajbmeb-2410	14	7	to	to	PART
ajbmeb-2410	14	8	change	change	VERB
ajbmeb-2410	14	9	significantly	significantly	ADV
ajbmeb-2410	14	10	,	,	PUNCT
ajbmeb-2410	14	11	marketing	marketing	NOUN
ajbmeb-2410	14	12	continues	continue	VERB
ajbmeb-2410	14	13	to	to	PART
ajbmeb-2410	14	14	evolve	evolve	VERB
ajbmeb-2410	14	15	.	.	PUNCT
ajbmeb-2410	15	1	therefore	therefore	ADV
ajbmeb-2410	15	2	,	,	PUNCT
ajbmeb-2410	15	3	understanding	understand	VERB
ajbmeb-2410	15	4	the	the	DET
ajbmeb-2410	15	5	dynamics	dynamic	NOUN
ajbmeb-2410	15	6	of	of	ADP
ajbmeb-2410	15	7	covert	covert	ADJ
ajbmeb-2410	15	8	advertising	advertising	NOUN
ajbmeb-2410	15	9	is	be	AUX
ajbmeb-2410	15	10	now	now	ADV
ajbmeb-2410	15	11	key	key	ADJ
ajbmeb-2410	15	12	for	for	SCONJ
ajbmeb-2410	15	13	brands	brand	NOUN
ajbmeb-2410	15	14	to	to	PART
ajbmeb-2410	15	15	succeed	succeed	VERB
ajbmeb-2410	15	16	in	in	ADP
ajbmeb-2410	15	17	a	a	DET
ajbmeb-2410	15	18	competitive	competitive	ADJ
ajbmeb-2410	15	19	environment	environment	NOUN
ajbmeb-2410	15	20	.	.	PUNCT
ajbmeb-2410	16	1	american	american	ADJ
ajbmeb-2410	16	2	journal	journal	PROPN
ajbmeb-2410	16	3	of	of	ADP
ajbmeb-2410	16	4	business	business	NOUN
ajbmeb-2410	16	5	management	management	NOUN
ajbmeb-2410	16	6	,	,	PUNCT
ajbmeb-2410	16	7	economics	economic	NOUN
ajbmeb-2410	16	8	and	and	CCONJ
ajbmeb-2410	16	9	banking	banking	NOUN
ajbmeb-2410	16	10	volume	volume	NOUN
ajbmeb-2410	16	11	29	29	NUM
ajbmeb-2410	16	12	october	october	PROPN
ajbmeb-2410	16	13	2024	2024	NUM
ajbmeb-2410	16	14	p	p	NOUN
ajbmeb-2410	16	15	a	a	DET
ajbmeb-2410	16	16	g	g	NOUN
ajbmeb-2410	16	17	e	e	NOUN
ajbmeb-2410	16	18	|	|	ADV
ajbmeb-2410	16	19	51	51	NUM
ajbmeb-2410	16	20	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2410	16	21	purpose	purpose	NOUN
ajbmeb-2410	16	22	of	of	ADP
ajbmeb-2410	16	23	scientific	scientific	ADJ
ajbmeb-2410	16	24	research	research	NOUN
ajbmeb-2410	16	25	the	the	DET
ajbmeb-2410	16	26	goal	goal	NOUN
ajbmeb-2410	16	27	of	of	ADP
ajbmeb-2410	16	28	this	this	DET
ajbmeb-2410	16	29	research	research	NOUN
ajbmeb-2410	16	30	is	be	AUX
ajbmeb-2410	16	31	to	to	PART
ajbmeb-2410	16	32	analyze	analyze	VERB
ajbmeb-2410	16	33	how	how	SCONJ
ajbmeb-2410	16	34	covert	covert	ADJ
ajbmeb-2410	16	35	advertising	advertising	NOUN
ajbmeb-2410	16	36	influences	influence	VERB
ajbmeb-2410	16	37	consumer	consumer	NOUN
ajbmeb-2410	16	38	behavior	behavior	NOUN
ajbmeb-2410	16	39	by	by	ADP
ajbmeb-2410	16	40	subtly	subtly	ADV
ajbmeb-2410	16	41	creating	create	VERB
ajbmeb-2410	16	42	an	an	DET
ajbmeb-2410	16	43	emotional	emotional	ADJ
ajbmeb-2410	16	44	connection	connection	NOUN
ajbmeb-2410	16	45	with	with	ADP
ajbmeb-2410	16	46	the	the	DET
ajbmeb-2410	16	47	brand	brand	NOUN
ajbmeb-2410	16	48	,	,	PUNCT
ajbmeb-2410	16	49	thus	thus	ADV
ajbmeb-2410	16	50	shaping	shape	VERB
ajbmeb-2410	16	51	their	their	PRON
ajbmeb-2410	16	52	purchase	purchase	NOUN
ajbmeb-2410	16	53	decisions	decision	NOUN
ajbmeb-2410	16	54	and	and	CCONJ
ajbmeb-2410	16	55	building	build	VERB
ajbmeb-2410	16	56	trusting	trust	VERB
ajbmeb-2410	16	57	relationships	relationship	NOUN
ajbmeb-2410	16	58	between	between	ADP
ajbmeb-2410	16	59	the	the	DET
ajbmeb-2410	16	60	brand	brand	NOUN
ajbmeb-2410	16	61	and	and	CCONJ
ajbmeb-2410	16	62	its	its	PRON
ajbmeb-2410	16	63	consumers	consumer	NOUN
ajbmeb-2410	16	64	.	.	PUNCT
ajbmeb-2410	17	1	methods	method	NOUN
ajbmeb-2410	17	2	in	in	ADP
ajbmeb-2410	17	3	this	this	DET
ajbmeb-2410	17	4	scientific	scientific	ADJ
ajbmeb-2410	17	5	research	research	NOUN
ajbmeb-2410	17	6	,	,	PUNCT
ajbmeb-2410	17	7	analysis	analysis	NOUN
ajbmeb-2410	17	8	was	be	AUX
ajbmeb-2410	17	9	conducted	conduct	VERB
ajbmeb-2410	17	10	using	use	VERB
ajbmeb-2410	17	11	:	:	PUNCT
ajbmeb-2410	17	12	scientific	scientific	ADJ
ajbmeb-2410	17	13	materials	material	NOUN
ajbmeb-2410	17	14	,	,	PUNCT
ajbmeb-2410	17	15	literary	literary	ADJ
ajbmeb-2410	17	16	sources	source	NOUN
ajbmeb-2410	17	17	,	,	PUNCT
ajbmeb-2410	17	18	experiences	experience	NOUN
ajbmeb-2410	17	19	of	of	ADP
ajbmeb-2410	17	20	international	international	ADJ
ajbmeb-2410	17	21	companies	company	NOUN
ajbmeb-2410	17	22	,	,	PUNCT
ajbmeb-2410	17	23	and	and	CCONJ
ajbmeb-2410	17	24	so	so	ADV
ajbmeb-2410	17	25	on	on	ADV
ajbmeb-2410	17	26	.	.	PUNCT
ajbmeb-2410	18	1	authors	author	NOUN
ajbmeb-2410	18	2	feedback	feedback	VERB
ajbmeb-2410	18	3	the	the	DET
ajbmeb-2410	18	4	analysis	analysis	NOUN
ajbmeb-2410	18	5	of	of	ADP
ajbmeb-2410	18	6	the	the	DET
ajbmeb-2410	18	7	article	article	NOUN
ajbmeb-2410	18	8	by	by	ADP
ajbmeb-2410	18	9	sabir	sabir	PROPN
ajbmeb-2410	18	10	et	et	PROPN
ajbmeb-2410	18	11	al	al	PROPN
ajbmeb-2410	18	12	.	.	PROPN
ajbmeb-2410	18	13	shows	show	VERB
ajbmeb-2410	18	14	that	that	SCONJ
ajbmeb-2410	18	15	the	the	DET
ajbmeb-2410	18	16	use	use	NOUN
ajbmeb-2410	18	17	of	of	ADP
ajbmeb-2410	18	18	covert	covert	ADJ
ajbmeb-2410	18	19	advertising	advertising	NOUN
ajbmeb-2410	18	20	has	have	VERB
ajbmeb-2410	18	21	a	a	DET
ajbmeb-2410	18	22	positive	positive	ADJ
ajbmeb-2410	18	23	effect	effect	NOUN
ajbmeb-2410	18	24	on	on	ADP
ajbmeb-2410	18	25	consumer	consumer	NOUN
ajbmeb-2410	18	26	behavior	behavior	NOUN
ajbmeb-2410	18	27	,	,	PUNCT
ajbmeb-2410	18	28	as	as	SCONJ
ajbmeb-2410	18	29	their	their	PRON
ajbmeb-2410	18	30	brand	brand	NOUN
ajbmeb-2410	18	31	awareness	awareness	NOUN
ajbmeb-2410	18	32	significantly	significantly	ADV
ajbmeb-2410	18	33	increases	increase	VERB
ajbmeb-2410	18	34	the	the	DET
ajbmeb-2410	18	35	chances	chance	NOUN
ajbmeb-2410	18	36	of	of	ADP
ajbmeb-2410	18	37	purchase	purchase	NOUN
ajbmeb-2410	18	38	without	without	ADP
ajbmeb-2410	18	39	using	use	VERB
ajbmeb-2410	18	40	intrusive	intrusive	ADJ
ajbmeb-2410	18	41	advertising	advertising	NOUN
ajbmeb-2410	18	42	.	.	PUNCT
ajbmeb-2410	19	1	i	i	PRON
ajbmeb-2410	19	2	fully	fully	ADV
ajbmeb-2410	19	3	agree	agree	VERB
ajbmeb-2410	19	4	with	with	ADP
ajbmeb-2410	19	5	this	this	DET
ajbmeb-2410	19	6	conclusion	conclusion	NOUN
ajbmeb-2410	19	7	,	,	PUNCT
ajbmeb-2410	19	8	as	as	SCONJ
ajbmeb-2410	19	9	covert	covert	ADJ
ajbmeb-2410	19	10	advertising	advertising	NOUN
ajbmeb-2410	19	11	is	be	AUX
ajbmeb-2410	19	12	typically	typically	ADV
ajbmeb-2410	19	13	integrated	integrate	VERB
ajbmeb-2410	19	14	into	into	ADP
ajbmeb-2410	19	15	media	medium	NOUN
ajbmeb-2410	19	16	content	content	NOUN
ajbmeb-2410	19	17	and	and	CCONJ
ajbmeb-2410	19	18	is	be	AUX
ajbmeb-2410	19	19	not	not	PART
ajbmeb-2410	19	20	perceived	perceive	VERB
ajbmeb-2410	19	21	by	by	ADP
ajbmeb-2410	19	22	consumers	consumer	NOUN
ajbmeb-2410	19	23	as	as	ADP
ajbmeb-2410	19	24	aggressive	aggressive	ADJ
ajbmeb-2410	19	25	advertising	advertising	NOUN
ajbmeb-2410	19	26	.	.	PUNCT
ajbmeb-2410	20	1	nevertheless	nevertheless	ADV
ajbmeb-2410	20	2	,	,	PUNCT
ajbmeb-2410	20	3	it	it	PRON
ajbmeb-2410	20	4	constantly	constantly	ADV
ajbmeb-2410	20	5	appears	appear	VERB
ajbmeb-2410	20	6	in	in	ADP
ajbmeb-2410	20	7	the	the	DET
ajbmeb-2410	20	8	media	medium	NOUN
ajbmeb-2410	20	9	space	space	NOUN
ajbmeb-2410	20	10	where	where	SCONJ
ajbmeb-2410	20	11	consumers	consumer	NOUN
ajbmeb-2410	20	12	spend	spend	VERB
ajbmeb-2410	20	13	most	most	ADJ
ajbmeb-2410	20	14	of	of	ADP
ajbmeb-2410	20	15	their	their	PRON
ajbmeb-2410	20	16	day	day	NOUN
ajbmeb-2410	20	17	,	,	PUNCT
ajbmeb-2410	20	18	which	which	PRON
ajbmeb-2410	20	19	leads	lead	VERB
ajbmeb-2410	20	20	to	to	ADP
ajbmeb-2410	20	21	the	the	DET
ajbmeb-2410	20	22	easy	easy	ADJ
ajbmeb-2410	20	23	popularization	popularization	NOUN
ajbmeb-2410	20	24	of	of	ADP
ajbmeb-2410	20	25	the	the	DET
ajbmeb-2410	20	26	product	product	NOUN
ajbmeb-2410	20	27	and	and	CCONJ
ajbmeb-2410	20	28	high	high	ADJ
ajbmeb-2410	20	29	effectiveness	effectiveness	NOUN
ajbmeb-2410	20	30	,	,	PUNCT
ajbmeb-2410	20	31	as	as	SCONJ
ajbmeb-2410	20	32	such	such	ADJ
ajbmeb-2410	20	33	advertising	advertising	NOUN
ajbmeb-2410	20	34	tends	tend	VERB
ajbmeb-2410	20	35	to	to	PART
ajbmeb-2410	20	36	stay	stay	VERB
ajbmeb-2410	20	37	in	in	ADP
ajbmeb-2410	20	38	people	people	NOUN
ajbmeb-2410	20	39	's	's	PART
ajbmeb-2410	20	40	minds	mind	NOUN
ajbmeb-2410	20	41	for	for	ADP
ajbmeb-2410	20	42	a	a	DET
ajbmeb-2410	20	43	long	long	ADJ
ajbmeb-2410	20	44	time	time	NOUN
ajbmeb-2410	20	45	.	.	PUNCT
ajbmeb-2410	21	1	an	an	DET
ajbmeb-2410	21	2	example	example	NOUN
ajbmeb-2410	21	3	of	of	ADP
ajbmeb-2410	21	4	this	this	PRON
ajbmeb-2410	21	5	is	be	AUX
ajbmeb-2410	21	6	“	"	PUNCT
ajbmeb-2410	21	7	coca	coca	PROPN
ajbmeb-2410	21	8	-	-	PUNCT
ajbmeb-2410	21	9	cola	cola	PROPN
ajbmeb-2410	21	10	's	's	PART
ajbmeb-2410	21	11	"	"	PUNCT
ajbmeb-2410	21	12	share	share	VERB
ajbmeb-2410	21	13	a	a	DET
ajbmeb-2410	21	14	coke	coke	NOUN
ajbmeb-2410	21	15	"	"	PUNCT
ajbmeb-2410	21	16	campaign	campaign	NOUN
ajbmeb-2410	21	17	,	,	PUNCT
ajbmeb-2410	21	18	which	which	PRON
ajbmeb-2410	21	19	started	start	VERB
ajbmeb-2410	21	20	in	in	ADP
ajbmeb-2410	21	21	2011	2011	NUM
ajbmeb-2410	21	22	.	.	PUNCT
ajbmeb-2410	22	1	the	the	DET
ajbmeb-2410	22	2	idea	idea	NOUN
ajbmeb-2410	22	3	of	of	ADP
ajbmeb-2410	22	4	this	this	DET
ajbmeb-2410	22	5	campaign	campaign	NOUN
ajbmeb-2410	22	6	was	be	AUX
ajbmeb-2410	22	7	that	that	SCONJ
ajbmeb-2410	22	8	people	people	NOUN
ajbmeb-2410	22	9	simply	simply	ADV
ajbmeb-2410	22	10	took	take	VERB
ajbmeb-2410	22	11	photos	photo	NOUN
ajbmeb-2410	22	12	with	with	ADP
ajbmeb-2410	22	13	personalized	personalized	ADJ
ajbmeb-2410	22	14	coke	coke	NOUN
ajbmeb-2410	22	15	bottles	bottle	NOUN
ajbmeb-2410	22	16	and	and	CCONJ
ajbmeb-2410	22	17	shared	share	VERB
ajbmeb-2410	22	18	them	they	PRON
ajbmeb-2410	22	19	on	on	ADP
ajbmeb-2410	22	20	various	various	ADJ
ajbmeb-2410	22	21	social	social	ADJ
ajbmeb-2410	22	22	media	medium	NOUN
ajbmeb-2410	22	23	platforms	platform	NOUN
ajbmeb-2410	22	24	,	,	PUNCT
ajbmeb-2410	22	25	which	which	PRON
ajbmeb-2410	22	26	led	lead	VERB
ajbmeb-2410	22	27	to	to	ADP
ajbmeb-2410	22	28	increased	increase	VERB
ajbmeb-2410	22	29	consumer	consumer	NOUN
ajbmeb-2410	22	30	engagement	engagement	NOUN
ajbmeb-2410	22	31	without	without	ADP
ajbmeb-2410	22	32	overt	overt	ADJ
ajbmeb-2410	22	33	advertising	advertising	NOUN
ajbmeb-2410	22	34	pressure	pressure	NOUN
ajbmeb-2410	22	35	.	.	PUNCT
ajbmeb-2410	23	1	this	this	PRON
ajbmeb-2410	23	2	,	,	PUNCT
ajbmeb-2410	23	3	in	in	ADP
ajbmeb-2410	23	4	turn	turn	NOUN
ajbmeb-2410	23	5	,	,	PUNCT
ajbmeb-2410	23	6	resulted	result	VERB
ajbmeb-2410	23	7	in	in	ADP
ajbmeb-2410	23	8	a	a	DET
ajbmeb-2410	23	9	2	2	NUM
ajbmeb-2410	23	10	%	%	NOUN
ajbmeb-2410	23	11	increase	increase	NOUN
ajbmeb-2410	23	12	in	in	ADP
ajbmeb-2410	23	13	sales	sale	NOUN
ajbmeb-2410	23	14	in	in	ADP
ajbmeb-2410	23	15	north	north	PROPN
ajbmeb-2410	23	16	america	america	PROPN
ajbmeb-2410	23	17	and	and	CCONJ
ajbmeb-2410	23	18	a	a	DET
ajbmeb-2410	23	19	7	7	NUM
ajbmeb-2410	23	20	%	%	NOUN
ajbmeb-2410	23	21	increase	increase	NOUN
ajbmeb-2410	23	22	in	in	ADP
ajbmeb-2410	23	23	australia”1	australia”1	NOUN
ajbmeb-2410	23	24	.	.	PUNCT
ajbmeb-2410	24	1	in	in	ADP
ajbmeb-2410	24	2	their	their	PRON
ajbmeb-2410	24	3	study	study	NOUN
ajbmeb-2410	24	4	,	,	PUNCT
ajbmeb-2410	24	5	fabian	fabian	ADJ
ajbmeb-2410	24	6	göbel	göbel	NOUN
ajbmeb-2410	24	7	,	,	PUNCT
ajbmeb-2410	24	8	anton	anton	PROPN
ajbmeb-2410	24	9	meyer	meyer	PROPN
ajbmeb-2410	24	10	,	,	PUNCT
ajbmeb-2410	24	11	balasubramani	balasubramani	ADJ
ajbmeb-2410	24	12	ramaseshan	ramaseshan	NOUN
ajbmeb-2410	24	13	,	,	PUNCT
ajbmeb-2410	24	14	and	and	CCONJ
ajbmeb-2410	24	15	silke	silke	NOUN
ajbmeb-2410	24	16	bartsch	bartsch	VERB
ajbmeb-2410	24	17	examine	examine	NOUN
ajbmeb-2410	24	18	consumer	consumer	NOUN
ajbmeb-2410	24	19	responses	response	NOUN
ajbmeb-2410	24	20	to	to	ADP
ajbmeb-2410	24	21	covert	covert	ADJ
ajbmeb-2410	24	22	advertising	advertising	NOUN
ajbmeb-2410	24	23	(	(	PUNCT
ajbmeb-2410	24	24	ca	ca	NOUN
ajbmeb-2410	24	25	)	)	PUNCT
ajbmeb-2410	24	26	in	in	ADP
ajbmeb-2410	24	27	social	social	ADJ
ajbmeb-2410	24	28	media	medium	NOUN
ajbmeb-2410	24	29	,	,	PUNCT
ajbmeb-2410	24	30	particularly	particularly	ADV
ajbmeb-2410	24	31	on	on	ADP
ajbmeb-2410	24	32	youtube	youtube	NOUN
ajbmeb-2410	24	33	.	.	PUNCT
ajbmeb-2410	25	1	the	the	DET
ajbmeb-2410	25	2	authors	author	NOUN
ajbmeb-2410	25	3	concluded	conclude	VERB
ajbmeb-2410	25	4	“	"	PUNCT
ajbmeb-2410	25	5	that	that	SCONJ
ajbmeb-2410	25	6	covert	covert	ADJ
ajbmeb-2410	25	7	advertising	advertising	NOUN
ajbmeb-2410	25	8	may	may	AUX
ajbmeb-2410	25	9	not	not	PART
ajbmeb-2410	25	10	always	always	ADV
ajbmeb-2410	25	11	be	be	AUX
ajbmeb-2410	25	12	effective	effective	ADJ
ajbmeb-2410	25	13	because	because	SCONJ
ajbmeb-2410	25	14	consumers	consumer	NOUN
ajbmeb-2410	25	15	are	be	AUX
ajbmeb-2410	25	16	becoming	become	VERB
ajbmeb-2410	25	17	more	more	ADV
ajbmeb-2410	25	18	aware	aware	ADJ
ajbmeb-2410	25	19	of	of	ADP
ajbmeb-2410	25	20	various	various	ADJ
ajbmeb-2410	25	21	marketing	marketing	NOUN
ajbmeb-2410	25	22	tactics	tactic	NOUN
ajbmeb-2410	25	23	and	and	CCONJ
ajbmeb-2410	25	24	can	can	AUX
ajbmeb-2410	25	25	recognize	recognize	VERB
ajbmeb-2410	25	26	such	such	ADJ
ajbmeb-2410	25	27	strategies	strategy	NOUN
ajbmeb-2410	25	28	.	.	PUNCT
ajbmeb-2410	26	1	if	if	SCONJ
ajbmeb-2410	26	2	consumers	consumer	NOUN
ajbmeb-2410	26	3	feel	feel	VERB
ajbmeb-2410	26	4	that	that	SCONJ
ajbmeb-2410	26	5	something	something	PRON
ajbmeb-2410	26	6	is	be	AUX
ajbmeb-2410	26	7	being	be	AUX
ajbmeb-2410	26	8	hidden	hide	VERB
ajbmeb-2410	26	9	from	from	ADP
ajbmeb-2410	26	10	them	they	PRON
ajbmeb-2410	26	11	or	or	CCONJ
ajbmeb-2410	26	12	that	that	SCONJ
ajbmeb-2410	26	13	a	a	DET
ajbmeb-2410	26	14	product	product	NOUN
ajbmeb-2410	26	15	is	be	AUX
ajbmeb-2410	26	16	being	be	AUX
ajbmeb-2410	26	17	pushed	push	VERB
ajbmeb-2410	26	18	too	too	ADV
ajbmeb-2410	26	19	aggressively	aggressively	ADV
ajbmeb-2410	26	20	during	during	ADP
ajbmeb-2410	26	21	attempts	attempt	NOUN
ajbmeb-2410	26	22	to	to	PART
ajbmeb-2410	26	23	implement	implement	VERB
ajbmeb-2410	26	24	covert	covert	ADJ
ajbmeb-2410	26	25	advertising	advertising	NOUN
ajbmeb-2410	26	26	,	,	PUNCT
ajbmeb-2410	26	27	this	this	PRON
ajbmeb-2410	26	28	can	can	AUX
ajbmeb-2410	26	29	lead	lead	VERB
ajbmeb-2410	26	30	to	to	ADP
ajbmeb-2410	26	31	negative	negative	ADJ
ajbmeb-2410	26	32	brand	brand	NOUN
ajbmeb-2410	26	33	perception	perception	NOUN
ajbmeb-2410	26	34	and	and	CCONJ
ajbmeb-2410	26	35	,	,	PUNCT
ajbmeb-2410	26	36	over	over	ADP
ajbmeb-2410	26	37	time	time	NOUN
ajbmeb-2410	26	38	,	,	PUNCT
ajbmeb-2410	26	39	damage	damage	VERB
ajbmeb-2410	26	40	its	its	PRON
ajbmeb-2410	26	41	reputation	reputation	NOUN
ajbmeb-2410	26	42	and	and	CCONJ
ajbmeb-2410	26	43	erode	erode	VERB
ajbmeb-2410	26	44	consumer	consumer	NOUN
ajbmeb-2410	26	45	trust”2	trust”2	NOUN
ajbmeb-2410	26	46	.	.	PUNCT
ajbmeb-2410	27	1	i	i	PRON
ajbmeb-2410	27	2	fully	fully	ADV
ajbmeb-2410	27	3	agree	agree	VERB
ajbmeb-2410	27	4	with	with	ADP
ajbmeb-2410	27	5	this	this	PRON
ajbmeb-2410	27	6	.	.	PUNCT
ajbmeb-2410	28	1	when	when	SCONJ
ajbmeb-2410	28	2	consumers	consumer	NOUN
ajbmeb-2410	28	3	catch	catch	VERB
ajbmeb-2410	28	4	on	on	ADP
ajbmeb-2410	28	5	to	to	ADP
ajbmeb-2410	28	6	covert	covert	ADJ
ajbmeb-2410	28	7	advertising	advertising	NOUN
ajbmeb-2410	28	8	,	,	PUNCT
ajbmeb-2410	28	9	they	they	PRON
ajbmeb-2410	28	10	often	often	ADV
ajbmeb-2410	28	11	feel	feel	VERB
ajbmeb-2410	28	12	misled	mislead	VERB
ajbmeb-2410	28	13	,	,	PUNCT
ajbmeb-2410	28	14	which	which	PRON
ajbmeb-2410	28	15	can	can	AUX
ajbmeb-2410	28	16	result	result	VERB
ajbmeb-2410	28	17	in	in	ADP
ajbmeb-2410	28	18	a	a	DET
ajbmeb-2410	28	19	loss	loss	NOUN
ajbmeb-2410	28	20	of	of	ADP
ajbmeb-2410	28	21	trust	trust	NOUN
ajbmeb-2410	28	22	.	.	PUNCT
ajbmeb-2410	29	1	in	in	ADP
ajbmeb-2410	29	2	today	today	NOUN
ajbmeb-2410	29	3	’s	’s	PART
ajbmeb-2410	29	4	digital	digital	ADJ
ajbmeb-2410	29	5	world	world	NOUN
ajbmeb-2410	29	6	,	,	PUNCT
ajbmeb-2410	29	7	where	where	SCONJ
ajbmeb-2410	29	8	so	so	ADV
ajbmeb-2410	29	9	much	much	ADJ
ajbmeb-2410	29	10	information	information	NOUN
ajbmeb-2410	29	11	is	be	AUX
ajbmeb-2410	29	12	readily	readily	ADV
ajbmeb-2410	29	13	available	available	ADJ
ajbmeb-2410	29	14	,	,	PUNCT
ajbmeb-2410	29	15	people	people	NOUN
ajbmeb-2410	29	16	are	be	AUX
ajbmeb-2410	29	17	becoming	become	VERB
ajbmeb-2410	29	18	savvier	savvy	ADJ
ajbmeb-2410	29	19	and	and	CCONJ
ajbmeb-2410	29	20	can	can	AUX
ajbmeb-2410	29	21	quickly	quickly	ADV
ajbmeb-2410	29	22	spot	spot	VERB
ajbmeb-2410	29	23	marketing	marketing	NOUN
ajbmeb-2410	29	24	efforts	effort	NOUN
ajbmeb-2410	29	25	.	.	PUNCT
ajbmeb-2410	30	1	this	this	PRON
ajbmeb-2410	30	2	is	be	AUX
ajbmeb-2410	30	3	why	why	SCONJ
ajbmeb-2410	30	4	it	it	PRON
ajbmeb-2410	30	5	’s	’	VERB
ajbmeb-2410	30	6	so	so	ADV
ajbmeb-2410	30	7	important	important	ADJ
ajbmeb-2410	30	8	for	for	SCONJ
ajbmeb-2410	30	9	brands	brand	NOUN
ajbmeb-2410	30	10	to	to	PART
ajbmeb-2410	30	11	be	be	AUX
ajbmeb-2410	30	12	transparent	transparent	ADJ
ajbmeb-2410	30	13	in	in	ADP
ajbmeb-2410	30	14	their	their	PRON
ajbmeb-2410	30	15	advertising	advertising	NOUN
ajbmeb-2410	30	16	to	to	PART
ajbmeb-2410	30	17	build	build	VERB
ajbmeb-2410	30	18	trust	trust	NOUN
ajbmeb-2410	30	19	and	and	CCONJ
ajbmeb-2410	30	20	strengthen	strengthen	VERB
ajbmeb-2410	30	21	their	their	PRON
ajbmeb-2410	30	22	relationship	relationship	NOUN
ajbmeb-2410	30	23	with	with	ADP
ajbmeb-2410	30	24	consumers	consumer	NOUN
ajbmeb-2410	30	25	.	.	PUNCT
ajbmeb-2410	31	1	a	a	DET
ajbmeb-2410	31	2	well	well	ADV
ajbmeb-2410	31	3	-	-	PUNCT
ajbmeb-2410	31	4	known	know	VERB
ajbmeb-2410	31	5	example	example	NOUN
ajbmeb-2410	31	6	of	of	ADP
ajbmeb-2410	31	7	this	this	PRON
ajbmeb-2410	31	8	is	be	AUX
ajbmeb-2410	31	9	the	the	DET
ajbmeb-2410	31	10	fyre	fyre	PROPN
ajbmeb-2410	31	11	festival	festival	PROPN
ajbmeb-2410	31	12	scandal	scandal	NOUN
ajbmeb-2410	31	13	in	in	ADP
ajbmeb-2410	31	14	2017	2017	NUM
ajbmeb-2410	31	15	.	.	PUNCT
ajbmeb-2410	32	1	many	many	ADJ
ajbmeb-2410	32	2	influencers	influencer	NOUN
ajbmeb-2410	32	3	promoted	promote	VERB
ajbmeb-2410	32	4	the	the	DET
ajbmeb-2410	32	5	event	event	NOUN
ajbmeb-2410	32	6	on	on	ADP
ajbmeb-2410	32	7	social	social	ADJ
ajbmeb-2410	32	8	media	medium	NOUN
ajbmeb-2410	32	9	without	without	ADP
ajbmeb-2410	32	10	clearly	clearly	ADV
ajbmeb-2410	32	11	disclosing	disclose	VERB
ajbmeb-2410	32	12	that	that	SCONJ
ajbmeb-2410	32	13	it	it	PRON
ajbmeb-2410	32	14	was	be	AUX
ajbmeb-2410	32	15	paid	pay	VERB
ajbmeb-2410	32	16	advertising	advertising	NOUN
ajbmeb-2410	32	17	.	.	PUNCT
ajbmeb-2410	33	1	when	when	SCONJ
ajbmeb-2410	33	2	the	the	DET
ajbmeb-2410	33	3	festival	festival	NOUN
ajbmeb-2410	33	4	turned	turn	VERB
ajbmeb-2410	33	5	out	out	ADP
ajbmeb-2410	33	6	to	to	PART
ajbmeb-2410	33	7	be	be	AUX
ajbmeb-2410	33	8	a	a	DET
ajbmeb-2410	33	9	failure	failure	NOUN
ajbmeb-2410	33	10	,	,	PUNCT
ajbmeb-2410	33	11	consumers	consumer	NOUN
ajbmeb-2410	33	12	felt	feel	VERB
ajbmeb-2410	33	13	betrayed	betray	VERB
ajbmeb-2410	33	14	,	,	PUNCT
ajbmeb-2410	33	15	which	which	PRON
ajbmeb-2410	33	16	led	lead	VERB
ajbmeb-2410	33	17	to	to	ADP
ajbmeb-2410	33	18	widespread	widespread	ADJ
ajbmeb-2410	33	19	dissatisfaction	dissatisfaction	NOUN
ajbmeb-2410	33	20	.	.	PUNCT
ajbmeb-2410	34	1	both	both	CCONJ
ajbmeb-2410	34	2	the	the	DET
ajbmeb-2410	34	3	organizers	organizer	NOUN
ajbmeb-2410	34	4	and	and	CCONJ
ajbmeb-2410	34	5	the	the	DET
ajbmeb-2410	34	6	influencers	influencer	NOUN
ajbmeb-2410	34	7	involved	involve	VERB
ajbmeb-2410	34	8	faced	face	VERB
ajbmeb-2410	34	9	significant	significant	ADJ
ajbmeb-2410	34	10	backlash	backlash	NOUN
ajbmeb-2410	34	11	.	.	PUNCT
ajbmeb-2410	35	1	the	the	DET
ajbmeb-2410	35	2	event	event	NOUN
ajbmeb-2410	35	3	became	become	VERB
ajbmeb-2410	35	4	a	a	DET
ajbmeb-2410	35	5	pr	pr	NOUN
ajbmeb-2410	35	6	disaster	disaster	NOUN
ajbmeb-2410	35	7	,	,	PUNCT
ajbmeb-2410	35	8	resulting	result	VERB
ajbmeb-2410	35	9	in	in	ADP
ajbmeb-2410	35	10	1	1	NUM
ajbmeb-2410	35	11	coca	coca	PROPN
ajbmeb-2410	35	12	-	-	PUNCT
ajbmeb-2410	35	13	cola	cola	PROPN
ajbmeb-2410	35	14	's	's	PART
ajbmeb-2410	35	15	'	'	PUNCT
ajbmeb-2410	35	16	share	share	NOUN
ajbmeb-2410	35	17	a	a	DET
ajbmeb-2410	35	18	coke	coke	NOUN
ajbmeb-2410	35	19	'	'	PART
ajbmeb-2410	35	20	campaign	campaign	NOUN
ajbmeb-2410	35	21	boosts	boost	VERB
ajbmeb-2410	35	22	sales	sale	NOUN
ajbmeb-2410	35	23	,	,	PUNCT
ajbmeb-2410	35	24	sparks	spark	VERB
ajbmeb-2410	35	25	engagement	engagement	NOUN
ajbmeb-2410	35	26	,	,	PUNCT
ajbmeb-2410	35	27	advertising	advertising	NOUN
ajbmeb-2410	35	28	age	age	NOUN
ajbmeb-2410	35	29	,	,	PUNCT
ajbmeb-2410	35	30	july	july	PROPN
ajbmeb-2410	35	31	2014	2014	NUM
ajbmeb-2410	35	32	.	.	PUNCT
ajbmeb-2410	36	1	https://adage.com/creativity/work/share-coke-love/54491	https://adage.com/creativity/work/share-coke-love/54491	X
ajbmeb-2410	36	2	2	2	NUM
ajbmeb-2410	36	3	fyre	fyre	PROPN
ajbmeb-2410	36	4	festival	festival	NOUN
ajbmeb-2410	36	5	:	:	PUNCT
ajbmeb-2410	36	6	a	a	DET
ajbmeb-2410	36	7	social	social	ADJ
ajbmeb-2410	36	8	media	media	NOUN
ajbmeb-2410	36	9	influencer	influencer	NOUN
ajbmeb-2410	36	10	disaster	disaster	NOUN
ajbmeb-2410	36	11	,	,	PUNCT
ajbmeb-2410	36	12	"	"	PUNCT
ajbmeb-2410	36	13	business	business	NOUN
ajbmeb-2410	36	14	insider	insider	NOUN
ajbmeb-2410	36	15	,	,	PUNCT
ajbmeb-2410	36	16	april	april	PROPN
ajbmeb-2410	36	17	2017//	2017//	PROPN
ajbmeb-2410	36	18	https://www.businessinsider.com/fyre-festival-expectations-vs-reality-2017-4	https://www.businessinsider.com/fyre-festival-expectations-vs-reality-2017-4	VERB
ajbmeb-2410	36	19	https://adage.com/creativity/work/share-coke-love/54491	https://adage.com/creativity/work/share-coke-love/54491	VERB
ajbmeb-2410	36	20	https://www.businessinsider.com/fyre-festival-expectations-vs-reality-2017-4	https://www.businessinsider.com/fyre-festival-expectations-vs-reality-2017-4	ADJ
ajbmeb-2410	36	21	american	american	ADJ
ajbmeb-2410	36	22	journal	journal	PROPN
ajbmeb-2410	36	23	of	of	ADP
ajbmeb-2410	36	24	business	business	NOUN
ajbmeb-2410	36	25	management	management	NOUN
ajbmeb-2410	36	26	,	,	PUNCT
ajbmeb-2410	36	27	economics	economic	NOUN
ajbmeb-2410	36	28	and	and	CCONJ
ajbmeb-2410	36	29	banking	banking	NOUN
ajbmeb-2410	36	30	volume	volume	NOUN
ajbmeb-2410	36	31	29	29	NUM
ajbmeb-2410	36	32	october	october	PROPN
ajbmeb-2410	36	33	2024	2024	NUM
ajbmeb-2410	36	34	p	p	NOUN
ajbmeb-2410	36	35	a	a	DET
ajbmeb-2410	36	36	g	g	NOUN
ajbmeb-2410	36	37	e	e	NOUN
ajbmeb-2410	36	38	|	|	ADV
ajbmeb-2410	36	39	52	52	NUM
ajbmeb-2410	36	40	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2410	36	41	lawsuits	lawsuit	NOUN
ajbmeb-2410	36	42	and	and	CCONJ
ajbmeb-2410	36	43	widespread	widespread	ADJ
ajbmeb-2410	36	44	media	medium	NOUN
ajbmeb-2410	36	45	coverage	coverage	NOUN
ajbmeb-2410	36	46	.	.	PUNCT
ajbmeb-2410	37	1	this	this	PRON
ajbmeb-2410	37	2	shows	show	VERB
ajbmeb-2410	37	3	that	that	SCONJ
ajbmeb-2410	37	4	aggressive	aggressive	ADJ
ajbmeb-2410	37	5	or	or	CCONJ
ajbmeb-2410	37	6	poorly	poorly	ADV
ajbmeb-2410	37	7	handled	handle	VERB
ajbmeb-2410	37	8	advertising	advertising	NOUN
ajbmeb-2410	37	9	can	can	AUX
ajbmeb-2410	37	10	quickly	quickly	ADV
ajbmeb-2410	37	11	destroy	destroy	VERB
ajbmeb-2410	37	12	consumer	consumer	NOUN
ajbmeb-2410	37	13	trust	trust	NOUN
ajbmeb-2410	37	14	and	and	CCONJ
ajbmeb-2410	37	15	harm	harm	VERB
ajbmeb-2410	37	16	the	the	DET
ajbmeb-2410	37	17	brand	brand	NOUN
ajbmeb-2410	37	18	.	.	PUNCT
ajbmeb-2410	38	1	in	in	ADP
ajbmeb-2410	38	2	their	their	PRON
ajbmeb-2410	38	3	article	article	NOUN
ajbmeb-2410	38	4	,	,	PUNCT
ajbmeb-2410	38	5	authors	author	NOUN
ajbmeb-2410	38	6	skiba	skiba	PROPN
ajbmeb-2410	38	7	,	,	PUNCT
ajbmeb-2410	38	8	petty	petty	NOUN
ajbmeb-2410	38	9	,	,	PUNCT
ajbmeb-2410	38	10	and	and	CCONJ
ajbmeb-2410	38	11	carlson	carlson	PROPN
ajbmeb-2410	38	12	explore	explore	VERB
ajbmeb-2410	38	13	covert	covert	ADJ
ajbmeb-2410	38	14	marketing	marketing	NOUN
ajbmeb-2410	38	15	and	and	CCONJ
ajbmeb-2410	38	16	its	its	PRON
ajbmeb-2410	38	17	impact	impact	NOUN
ajbmeb-2410	38	18	on	on	ADP
ajbmeb-2410	38	19	consumers	consumer	NOUN
ajbmeb-2410	38	20	.	.	PUNCT
ajbmeb-2410	39	1	one	one	NUM
ajbmeb-2410	39	2	of	of	ADP
ajbmeb-2410	39	3	the	the	DET
ajbmeb-2410	39	4	key	key	ADJ
ajbmeb-2410	39	5	aspects	aspect	NOUN
ajbmeb-2410	39	6	of	of	ADP
ajbmeb-2410	39	7	their	their	PRON
ajbmeb-2410	39	8	work	work	NOUN
ajbmeb-2410	39	9	is	be	AUX
ajbmeb-2410	39	10	the	the	DET
ajbmeb-2410	39	11	concept	concept	NOUN
ajbmeb-2410	39	12	of	of	ADP
ajbmeb-2410	39	13	"	"	PUNCT
ajbmeb-2410	39	14	marketer	marketer	NOUN
ajbmeb-2410	39	15	control	control	NOUN
ajbmeb-2410	39	16	of	of	ADP
ajbmeb-2410	39	17	consumer	consumer	NOUN
ajbmeb-2410	39	18	engagement	engagement	NOUN
ajbmeb-2410	39	19	,	,	PUNCT
ajbmeb-2410	39	20	"	"	PUNCT
ajbmeb-2410	39	21	where	where	SCONJ
ajbmeb-2410	39	22	marketers	marketer	NOUN
ajbmeb-2410	39	23	manage	manage	VERB
ajbmeb-2410	39	24	how	how	SCONJ
ajbmeb-2410	39	25	and	and	CCONJ
ajbmeb-2410	39	26	when	when	SCONJ
ajbmeb-2410	39	27	consumers	consumer	NOUN
ajbmeb-2410	39	28	interact	interact	VERB
ajbmeb-2410	39	29	with	with	ADP
ajbmeb-2410	39	30	products	product	NOUN
ajbmeb-2410	39	31	without	without	ADP
ajbmeb-2410	39	32	realizing	realize	VERB
ajbmeb-2410	39	33	it	it	PRON
ajbmeb-2410	39	34	.	.	PUNCT
ajbmeb-2410	40	1	based	base	VERB
ajbmeb-2410	40	2	on	on	ADP
ajbmeb-2410	40	3	this	this	PRON
ajbmeb-2410	40	4	,	,	PUNCT
ajbmeb-2410	40	5	they	they	PRON
ajbmeb-2410	40	6	note	note	VERB
ajbmeb-2410	40	7	that	that	SCONJ
ajbmeb-2410	40	8	covert	covert	ADJ
ajbmeb-2410	40	9	marketing	marketing	NOUN
ajbmeb-2410	40	10	can	can	AUX
ajbmeb-2410	40	11	be	be	AUX
ajbmeb-2410	40	12	more	more	ADJ
ajbmeb-2410	40	13	than	than	ADP
ajbmeb-2410	40	14	just	just	ADV
ajbmeb-2410	40	15	deception	deception	NOUN
ajbmeb-2410	40	16	;	;	PUNCT
ajbmeb-2410	40	17	it	it	PRON
ajbmeb-2410	40	18	can	can	AUX
ajbmeb-2410	40	19	also	also	ADV
ajbmeb-2410	40	20	be	be	AUX
ajbmeb-2410	40	21	a	a	DET
ajbmeb-2410	40	22	source	source	NOUN
ajbmeb-2410	40	23	of	of	ADP
ajbmeb-2410	40	24	unfair	unfair	ADJ
ajbmeb-2410	40	25	harm	harm	NOUN
ajbmeb-2410	40	26	to	to	ADP
ajbmeb-2410	40	27	consumers	consumer	NOUN
ajbmeb-2410	40	28	.	.	PUNCT
ajbmeb-2410	41	1	the	the	DET
ajbmeb-2410	41	2	authors	author	NOUN
ajbmeb-2410	41	3	also	also	ADV
ajbmeb-2410	41	4	emphasize	emphasize	VERB
ajbmeb-2410	41	5	that	that	SCONJ
ajbmeb-2410	41	6	if	if	SCONJ
ajbmeb-2410	41	7	such	such	ADJ
ajbmeb-2410	41	8	practices	practice	NOUN
ajbmeb-2410	41	9	become	become	VERB
ajbmeb-2410	41	10	widespread	widespread	ADJ
ajbmeb-2410	41	11	,	,	PUNCT
ajbmeb-2410	41	12	they	they	PRON
ajbmeb-2410	41	13	may	may	AUX
ajbmeb-2410	41	14	violate	violate	VERB
ajbmeb-2410	41	15	laws	law	NOUN
ajbmeb-2410	41	16	related	relate	VERB
ajbmeb-2410	41	17	to	to	ADP
ajbmeb-2410	41	18	unfair	unfair	ADJ
ajbmeb-2410	41	19	practices	practice	NOUN
ajbmeb-2410	41	20	,	,	PUNCT
ajbmeb-2410	41	21	as	as	SCONJ
ajbmeb-2410	41	22	this	this	DET
ajbmeb-2410	41	23	type	type	NOUN
ajbmeb-2410	41	24	of	of	ADP
ajbmeb-2410	41	25	marketing	marketing	NOUN
ajbmeb-2410	41	26	is	be	AUX
ajbmeb-2410	41	27	psychologically	psychologically	ADV
ajbmeb-2410	41	28	imposed	impose	VERB
ajbmeb-2410	41	29	on	on	ADP
ajbmeb-2410	41	30	consumers	consumer	NOUN
ajbmeb-2410	41	31	without	without	ADP
ajbmeb-2410	41	32	their	their	PRON
ajbmeb-2410	41	33	knowledge	knowledge	NOUN
ajbmeb-2410	41	34	.	.	PUNCT
ajbmeb-2410	42	1	i	i	PRON
ajbmeb-2410	42	2	agree	agree	VERB
ajbmeb-2410	42	3	with	with	ADP
ajbmeb-2410	42	4	the	the	DET
ajbmeb-2410	42	5	authors	author	NOUN
ajbmeb-2410	42	6	'	'	PART
ajbmeb-2410	42	7	assertion	assertion	NOUN
ajbmeb-2410	42	8	that	that	SCONJ
ajbmeb-2410	42	9	covert	covert	ADJ
ajbmeb-2410	42	10	marketing	marketing	NOUN
ajbmeb-2410	42	11	can	can	AUX
ajbmeb-2410	42	12	harm	harm	VERB
ajbmeb-2410	42	13	people	people	NOUN
ajbmeb-2410	42	14	because	because	SCONJ
ajbmeb-2410	42	15	some	some	PRON
ajbmeb-2410	42	16	of	of	ADP
ajbmeb-2410	42	17	its	its	PRON
ajbmeb-2410	42	18	strategies	strategy	NOUN
ajbmeb-2410	42	19	may	may	AUX
ajbmeb-2410	42	20	be	be	AUX
ajbmeb-2410	42	21	perceived	perceive	VERB
ajbmeb-2410	42	22	as	as	ADP
ajbmeb-2410	42	23	deceptive	deceptive	ADJ
ajbmeb-2410	42	24	.	.	PUNCT
ajbmeb-2410	43	1	however	however	ADV
ajbmeb-2410	43	2	,	,	PUNCT
ajbmeb-2410	43	3	covert	covert	ADJ
ajbmeb-2410	43	4	advertising	advertising	NOUN
ajbmeb-2410	43	5	can	can	AUX
ajbmeb-2410	43	6	cause	cause	VERB
ajbmeb-2410	43	7	harm	harm	NOUN
ajbmeb-2410	43	8	only	only	ADV
ajbmeb-2410	43	9	if	if	SCONJ
ajbmeb-2410	43	10	it	it	PRON
ajbmeb-2410	43	11	is	be	AUX
ajbmeb-2410	43	12	done	do	VERB
ajbmeb-2410	43	13	in	in	ADP
ajbmeb-2410	43	14	an	an	DET
ajbmeb-2410	43	15	aggressive	aggressive	ADJ
ajbmeb-2410	43	16	and	and	CCONJ
ajbmeb-2410	43	17	intrusive	intrusive	ADJ
ajbmeb-2410	43	18	manner	manner	NOUN
ajbmeb-2410	43	19	,	,	PUNCT
ajbmeb-2410	43	20	where	where	SCONJ
ajbmeb-2410	43	21	the	the	DET
ajbmeb-2410	43	22	once	once	ADV
ajbmeb-2410	43	23	subtle	subtle	ADJ
ajbmeb-2410	43	24	advertisement	advertisement	NOUN
ajbmeb-2410	43	25	becomes	become	VERB
ajbmeb-2410	43	26	too	too	ADV
ajbmeb-2410	43	27	ubiquitous	ubiquitous	ADJ
ajbmeb-2410	43	28	and	and	CCONJ
ajbmeb-2410	43	29	loses	lose	VERB
ajbmeb-2410	43	30	its	its	PRON
ajbmeb-2410	43	31	main	main	ADJ
ajbmeb-2410	43	32	feature	feature	NOUN
ajbmeb-2410	43	33	of	of	ADP
ajbmeb-2410	43	34	being	be	AUX
ajbmeb-2410	43	35	discreet	discreet	ADJ
ajbmeb-2410	43	36	,	,	PUNCT
ajbmeb-2410	43	37	ultimately	ultimately	ADV
ajbmeb-2410	43	38	annoying	annoying	ADJ
ajbmeb-2410	43	39	rather	rather	ADV
ajbmeb-2410	43	40	than	than	ADP
ajbmeb-2410	43	41	engaging	engage	VERB
ajbmeb-2410	43	42	consumers	consumer	NOUN
ajbmeb-2410	43	43	.	.	PUNCT
ajbmeb-2410	44	1	but	but	CCONJ
ajbmeb-2410	44	2	wellexecuted	wellexecute	VERB
ajbmeb-2410	44	3	covert	covert	ADJ
ajbmeb-2410	44	4	advertising	advertising	NOUN
ajbmeb-2410	44	5	not	not	PART
ajbmeb-2410	44	6	only	only	ADV
ajbmeb-2410	44	7	avoids	avoid	VERB
ajbmeb-2410	44	8	consumer	consumer	NOUN
ajbmeb-2410	44	9	dissatisfaction	dissatisfaction	NOUN
ajbmeb-2410	44	10	,	,	PUNCT
ajbmeb-2410	44	11	but	but	CCONJ
ajbmeb-2410	44	12	it	it	PRON
ajbmeb-2410	44	13	can	can	AUX
ajbmeb-2410	44	14	actually	actually	ADV
ajbmeb-2410	44	15	be	be	AUX
ajbmeb-2410	44	16	appreciated	appreciate	VERB
ajbmeb-2410	44	17	by	by	ADP
ajbmeb-2410	44	18	consumers	consumer	NOUN
ajbmeb-2410	44	19	.	.	PUNCT
ajbmeb-2410	45	1	a	a	DET
ajbmeb-2410	45	2	good	good	ADJ
ajbmeb-2410	45	3	product	product	NOUN
ajbmeb-2410	45	4	,	,	PUNCT
ajbmeb-2410	45	5	subtly	subtly	ADV
ajbmeb-2410	45	6	advertised	advertise	VERB
ajbmeb-2410	45	7	,	,	PUNCT
ajbmeb-2410	45	8	will	will	AUX
ajbmeb-2410	45	9	only	only	ADV
ajbmeb-2410	45	10	bring	bring	VERB
ajbmeb-2410	45	11	joy	joy	NOUN
ajbmeb-2410	45	12	to	to	ADP
ajbmeb-2410	45	13	the	the	DET
ajbmeb-2410	45	14	consumer	consumer	NOUN
ajbmeb-2410	45	15	after	after	ADP
ajbmeb-2410	45	16	the	the	DET
ajbmeb-2410	45	17	purchase	purchase	NOUN
ajbmeb-2410	45	18	,	,	PUNCT
ajbmeb-2410	45	19	leaving	leave	VERB
ajbmeb-2410	45	20	them	they	PRON
ajbmeb-2410	45	21	satisfied	satisfied	ADJ
ajbmeb-2410	45	22	with	with	ADP
ajbmeb-2410	45	23	their	their	PRON
ajbmeb-2410	45	24	choice	choice	NOUN
ajbmeb-2410	45	25	.	.	PUNCT
ajbmeb-2410	46	1	this	this	PRON
ajbmeb-2410	46	2	can	can	AUX
ajbmeb-2410	46	3	be	be	AUX
ajbmeb-2410	46	4	demonstrated	demonstrate	VERB
ajbmeb-2410	46	5	by	by	ADP
ajbmeb-2410	46	6	one	one	NUM
ajbmeb-2410	46	7	example	example	NOUN
ajbmeb-2410	46	8	of	of	ADP
ajbmeb-2410	46	9	successful	successful	ADJ
ajbmeb-2410	46	10	covert	covert	ADJ
ajbmeb-2410	46	11	marketing	marketing	NOUN
ajbmeb-2410	46	12	,	,	PUNCT
ajbmeb-2410	46	13	where	where	SCONJ
ajbmeb-2410	46	14	consumers	consumer	NOUN
ajbmeb-2410	46	15	were	be	AUX
ajbmeb-2410	46	16	unaware	unaware	ADJ
ajbmeb-2410	46	17	of	of	ADP
ajbmeb-2410	46	18	it	it	PRON
ajbmeb-2410	46	19	but	but	CCONJ
ajbmeb-2410	46	20	were	be	AUX
ajbmeb-2410	46	21	happy	happy	ADJ
ajbmeb-2410	46	22	with	with	ADP
ajbmeb-2410	46	23	their	their	PRON
ajbmeb-2410	46	24	decision	decision	NOUN
ajbmeb-2410	46	25	.	.	PUNCT
ajbmeb-2410	47	1	“	"	PUNCT
ajbmeb-2410	47	2	this	this	PRON
ajbmeb-2410	47	3	is	be	AUX
ajbmeb-2410	47	4	the	the	DET
ajbmeb-2410	47	5	campaign	campaign	NOUN
ajbmeb-2410	47	6	by	by	ADP
ajbmeb-2410	47	7	the	the	DET
ajbmeb-2410	47	8	well	well	ADV
ajbmeb-2410	47	9	-	-	PUNCT
ajbmeb-2410	47	10	known	know	VERB
ajbmeb-2410	47	11	brand	brand	NOUN
ajbmeb-2410	47	12	red	red	PROPN
ajbmeb-2410	47	13	bull	bull	PROPN
ajbmeb-2410	47	14	involving	involve	VERB
ajbmeb-2410	47	15	extreme	extreme	ADJ
ajbmeb-2410	47	16	sports	sport	NOUN
ajbmeb-2410	47	17	.	.	PUNCT
ajbmeb-2410	48	1	in	in	ADP
ajbmeb-2410	48	2	2012	2012	NUM
ajbmeb-2410	48	3	,	,	PUNCT
ajbmeb-2410	48	4	felix	felix	PROPN
ajbmeb-2410	48	5	baumgartner	baumgartner	PROPN
ajbmeb-2410	48	6	performed	perform	VERB
ajbmeb-2410	48	7	a	a	DET
ajbmeb-2410	48	8	skydive	skydive	NOUN
ajbmeb-2410	48	9	from	from	ADP
ajbmeb-2410	48	10	the	the	DET
ajbmeb-2410	48	11	stratosphere	stratosphere	NOUN
ajbmeb-2410	48	12	(	(	PUNCT
ajbmeb-2410	48	13	the	the	DET
ajbmeb-2410	48	14	red	red	PROPN
ajbmeb-2410	48	15	bull	bull	PROPN
ajbmeb-2410	48	16	stratos	stratos	PROPN
ajbmeb-2410	48	17	project	project	NOUN
ajbmeb-2410	48	18	)	)	PUNCT
ajbmeb-2410	48	19	,	,	PUNCT
ajbmeb-2410	48	20	and	and	CCONJ
ajbmeb-2410	48	21	the	the	DET
ajbmeb-2410	48	22	brand	brand	NOUN
ajbmeb-2410	48	23	was	be	AUX
ajbmeb-2410	48	24	integrated	integrate	VERB
ajbmeb-2410	48	25	into	into	ADP
ajbmeb-2410	48	26	the	the	DET
ajbmeb-2410	48	27	event	event	NOUN
ajbmeb-2410	48	28	in	in	ADP
ajbmeb-2410	48	29	such	such	DET
ajbmeb-2410	48	30	a	a	DET
ajbmeb-2410	48	31	way	way	NOUN
ajbmeb-2410	48	32	that	that	PRON
ajbmeb-2410	48	33	it	it	PRON
ajbmeb-2410	48	34	was	be	AUX
ajbmeb-2410	48	35	perceived	perceive	VERB
ajbmeb-2410	48	36	more	more	ADV
ajbmeb-2410	48	37	as	as	ADP
ajbmeb-2410	48	38	support	support	NOUN
ajbmeb-2410	48	39	for	for	ADP
ajbmeb-2410	48	40	a	a	DET
ajbmeb-2410	48	41	bold	bold	ADJ
ajbmeb-2410	48	42	achievement	achievement	NOUN
ajbmeb-2410	48	43	rather	rather	ADV
ajbmeb-2410	48	44	than	than	ADP
ajbmeb-2410	48	45	as	as	ADP
ajbmeb-2410	48	46	direct	direct	ADJ
ajbmeb-2410	48	47	advertising	advertising	NOUN
ajbmeb-2410	48	48	.	.	PUNCT
ajbmeb-2410	49	1	although	although	SCONJ
ajbmeb-2410	49	2	the	the	DET
ajbmeb-2410	49	3	red	red	ADJ
ajbmeb-2410	49	4	bull	bull	NOUN
ajbmeb-2410	49	5	logos	logo	NOUN
ajbmeb-2410	49	6	were	be	AUX
ajbmeb-2410	49	7	everywhere	everywhere	ADV
ajbmeb-2410	49	8	,	,	PUNCT
ajbmeb-2410	49	9	viewers	viewer	NOUN
ajbmeb-2410	49	10	were	be	AUX
ajbmeb-2410	49	11	focused	focus	VERB
ajbmeb-2410	49	12	on	on	ADP
ajbmeb-2410	49	13	the	the	DET
ajbmeb-2410	49	14	uniqueness	uniqueness	NOUN
ajbmeb-2410	49	15	of	of	ADP
ajbmeb-2410	49	16	the	the	DET
ajbmeb-2410	49	17	event	event	NOUN
ajbmeb-2410	49	18	and	and	CCONJ
ajbmeb-2410	49	19	were	be	AUX
ajbmeb-2410	49	20	impressed	impress	VERB
ajbmeb-2410	49	21	by	by	ADP
ajbmeb-2410	49	22	its	its	PRON
ajbmeb-2410	49	23	scale	scale	NOUN
ajbmeb-2410	49	24	,	,	PUNCT
ajbmeb-2410	49	25	associating	associate	VERB
ajbmeb-2410	49	26	the	the	DET
ajbmeb-2410	49	27	brand	brand	NOUN
ajbmeb-2410	49	28	with	with	ADP
ajbmeb-2410	49	29	positive	positive	ADJ
ajbmeb-2410	49	30	emotions”3	emotions”3	NOUN
ajbmeb-2410	49	31	.	.	PUNCT
ajbmeb-2410	50	1	authors	author	NOUN
ajbmeb-2410	50	2	wei	wei	PROPN
ajbmeb-2410	50	3	,	,	PUNCT
ajbmeb-2410	50	4	fischer	fischer	PROPN
ajbmeb-2410	50	5	,	,	PUNCT
ajbmeb-2410	50	6	and	and	CCONJ
ajbmeb-2410	50	7	main	main	ADJ
ajbmeb-2410	50	8	investigate	investigate	VERB
ajbmeb-2410	50	9	the	the	DET
ajbmeb-2410	50	10	impact	impact	NOUN
ajbmeb-2410	50	11	of	of	ADP
ajbmeb-2410	50	12	consumer	consumer	NOUN
ajbmeb-2410	50	13	awareness	awareness	NOUN
ajbmeb-2410	50	14	of	of	ADP
ajbmeb-2410	50	15	covert	covert	ADJ
ajbmeb-2410	50	16	advertising	advertising	NOUN
ajbmeb-2410	50	17	tactics	tactic	NOUN
ajbmeb-2410	50	18	on	on	ADP
ajbmeb-2410	50	19	their	their	PRON
ajbmeb-2410	50	20	perception	perception	NOUN
ajbmeb-2410	50	21	of	of	ADP
ajbmeb-2410	50	22	brands	brand	NOUN
ajbmeb-2410	50	23	using	use	VERB
ajbmeb-2410	50	24	such	such	ADJ
ajbmeb-2410	50	25	methods	method	NOUN
ajbmeb-2410	50	26	.	.	PUNCT
ajbmeb-2410	51	1	the	the	DET
ajbmeb-2410	51	2	studies	study	NOUN
ajbmeb-2410	51	3	show	show	VERB
ajbmeb-2410	51	4	that	that	SCONJ
ajbmeb-2410	51	5	if	if	SCONJ
ajbmeb-2410	51	6	consumers	consumer	NOUN
ajbmeb-2410	51	7	are	be	AUX
ajbmeb-2410	51	8	alerted	alert	VERB
ajbmeb-2410	51	9	to	to	ADP
ajbmeb-2410	51	10	these	these	DET
ajbmeb-2410	51	11	marketing	marketing	NOUN
ajbmeb-2410	51	12	tactics	tactic	NOUN
ajbmeb-2410	51	13	,	,	PUNCT
ajbmeb-2410	51	14	their	their	PRON
ajbmeb-2410	51	15	perception	perception	NOUN
ajbmeb-2410	51	16	of	of	ADP
ajbmeb-2410	51	17	the	the	DET
ajbmeb-2410	51	18	brands	brand	NOUN
ajbmeb-2410	51	19	may	may	AUX
ajbmeb-2410	51	20	worsen	worsen	VERB
ajbmeb-2410	51	21	.	.	PUNCT
ajbmeb-2410	52	1	however	however	ADV
ajbmeb-2410	52	2	,	,	PUNCT
ajbmeb-2410	52	3	it	it	PRON
ajbmeb-2410	52	4	also	also	ADV
ajbmeb-2410	52	5	depends	depend	VERB
ajbmeb-2410	52	6	on	on	ADP
ajbmeb-2410	52	7	how	how	SCONJ
ajbmeb-2410	52	8	appropriate	appropriate	ADJ
ajbmeb-2410	52	9	the	the	DET
ajbmeb-2410	52	10	tactics	tactic	NOUN
ajbmeb-2410	52	11	seem	seem	VERB
ajbmeb-2410	52	12	and	and	CCONJ
ajbmeb-2410	52	13	whether	whether	SCONJ
ajbmeb-2410	52	14	the	the	DET
ajbmeb-2410	52	15	consumer	consumer	NOUN
ajbmeb-2410	52	16	is	be	AUX
ajbmeb-2410	52	17	familiar	familiar	ADJ
ajbmeb-2410	52	18	with	with	ADP
ajbmeb-2410	52	19	the	the	DET
ajbmeb-2410	52	20	brand	brand	NOUN
ajbmeb-2410	52	21	.	.	PUNCT
ajbmeb-2410	53	1	in	in	ADP
ajbmeb-2410	53	2	some	some	DET
ajbmeb-2410	53	3	cases	case	NOUN
ajbmeb-2410	53	4	,	,	PUNCT
ajbmeb-2410	53	5	awareness	awareness	NOUN
ajbmeb-2410	53	6	of	of	ADP
ajbmeb-2410	53	7	such	such	ADJ
ajbmeb-2410	53	8	tactics	tactic	NOUN
ajbmeb-2410	53	9	can	can	AUX
ajbmeb-2410	53	10	even	even	ADV
ajbmeb-2410	53	11	improve	improve	VERB
ajbmeb-2410	53	12	the	the	DET
ajbmeb-2410	53	13	perception	perception	NOUN
ajbmeb-2410	53	14	of	of	ADP
ajbmeb-2410	53	15	the	the	DET
ajbmeb-2410	53	16	brand	brand	NOUN
ajbmeb-2410	53	17	by	by	ADP
ajbmeb-2410	53	18	consumers	consumer	NOUN
ajbmeb-2410	53	19	.	.	PUNCT
ajbmeb-2410	54	1	i	i	PRON
ajbmeb-2410	54	2	agree	agree	VERB
ajbmeb-2410	54	3	that	that	SCONJ
ajbmeb-2410	54	4	consumer	consumer	NOUN
ajbmeb-2410	54	5	awareness	awareness	NOUN
ajbmeb-2410	54	6	of	of	ADP
ajbmeb-2410	54	7	covert	covert	ADJ
ajbmeb-2410	54	8	marketing	marketing	NOUN
ajbmeb-2410	54	9	can	can	AUX
ajbmeb-2410	54	10	negatively	negatively	ADV
ajbmeb-2410	54	11	affect	affect	VERB
ajbmeb-2410	54	12	their	their	PRON
ajbmeb-2410	54	13	perception	perception	NOUN
ajbmeb-2410	54	14	of	of	ADP
ajbmeb-2410	54	15	brands	brand	NOUN
ajbmeb-2410	54	16	.	.	PUNCT
ajbmeb-2410	55	1	if	if	SCONJ
ajbmeb-2410	55	2	the	the	DET
ajbmeb-2410	55	3	tactic	tactic	NOUN
ajbmeb-2410	55	4	is	be	AUX
ajbmeb-2410	55	5	seen	see	VERB
ajbmeb-2410	55	6	as	as	ADP
ajbmeb-2410	55	7	unethical	unethical	ADJ
ajbmeb-2410	55	8	,	,	PUNCT
ajbmeb-2410	55	9	it	it	PRON
ajbmeb-2410	55	10	will	will	AUX
ajbmeb-2410	55	11	lead	lead	VERB
ajbmeb-2410	55	12	to	to	ADP
ajbmeb-2410	55	13	dissatisfaction	dissatisfaction	NOUN
ajbmeb-2410	55	14	.	.	PUNCT
ajbmeb-2410	56	1	but	but	CCONJ
ajbmeb-2410	56	2	if	if	SCONJ
ajbmeb-2410	56	3	the	the	DET
ajbmeb-2410	56	4	tactic	tactic	NOUN
ajbmeb-2410	56	5	or	or	CCONJ
ajbmeb-2410	56	6	brand	brand	NOUN
ajbmeb-2410	56	7	is	be	AUX
ajbmeb-2410	56	8	trustworthy	trustworthy	ADJ
ajbmeb-2410	56	9	,	,	PUNCT
ajbmeb-2410	56	10	the	the	DET
ajbmeb-2410	56	11	effect	effect	NOUN
ajbmeb-2410	56	12	may	may	AUX
ajbmeb-2410	56	13	be	be	AUX
ajbmeb-2410	56	14	the	the	DET
ajbmeb-2410	56	15	opposite	opposite	NOUN
ajbmeb-2410	56	16	.	.	PUNCT
ajbmeb-2410	57	1	after	after	ADV
ajbmeb-2410	57	2	all	all	ADV
ajbmeb-2410	57	3	,	,	PUNCT
ajbmeb-2410	57	4	if	if	SCONJ
ajbmeb-2410	57	5	a	a	DET
ajbmeb-2410	57	6	brand	brand	NOUN
ajbmeb-2410	57	7	does	do	AUX
ajbmeb-2410	57	8	not	not	PART
ajbmeb-2410	57	9	try	try	VERB
ajbmeb-2410	57	10	to	to	PART
ajbmeb-2410	57	11	invent	invent	VERB
ajbmeb-2410	57	12	a	a	DET
ajbmeb-2410	57	13	completely	completely	ADV
ajbmeb-2410	57	14	unnoticed	unnoticed	ADJ
ajbmeb-2410	57	15	method	method	NOUN
ajbmeb-2410	57	16	of	of	ADP
ajbmeb-2410	57	17	advertising	advertising	NOUN
ajbmeb-2410	57	18	,	,	PUNCT
ajbmeb-2410	57	19	and	and	CCONJ
ajbmeb-2410	57	20	consumers	consumer	NOUN
ajbmeb-2410	57	21	suspect	suspect	VERB
ajbmeb-2410	57	22	even	even	ADV
ajbmeb-2410	57	23	a	a	DET
ajbmeb-2410	57	24	hint	hint	NOUN
ajbmeb-2410	57	25	of	of	ADP
ajbmeb-2410	57	26	deception	deception	NOUN
ajbmeb-2410	57	27	,	,	PUNCT
ajbmeb-2410	57	28	this	this	PRON
ajbmeb-2410	57	29	can	can	AUX
ajbmeb-2410	57	30	lead	lead	VERB
ajbmeb-2410	57	31	to	to	ADP
ajbmeb-2410	57	32	significant	significant	ADJ
ajbmeb-2410	57	33	consequences	consequence	NOUN
ajbmeb-2410	57	34	.	.	PUNCT
ajbmeb-2410	58	1	keeping	keep	VERB
ajbmeb-2410	58	2	consumers	consumer	NOUN
ajbmeb-2410	58	3	informed	inform	VERB
ajbmeb-2410	58	4	builds	build	VERB
ajbmeb-2410	58	5	trust	trust	NOUN
ajbmeb-2410	58	6	and	and	CCONJ
ajbmeb-2410	58	7	even	even	ADV
ajbmeb-2410	58	8	greater	great	ADJ
ajbmeb-2410	58	9	interest	interest	NOUN
ajbmeb-2410	58	10	in	in	ADP
ajbmeb-2410	58	11	such	such	ADJ
ajbmeb-2410	58	12	marketing	marketing	NOUN
ajbmeb-2410	58	13	promotions	promotion	NOUN
ajbmeb-2410	58	14	.	.	PUNCT
ajbmeb-2410	59	1	an	an	DET
ajbmeb-2410	59	2	example	example	NOUN
ajbmeb-2410	59	3	of	of	ADP
ajbmeb-2410	59	4	this	this	PRON
ajbmeb-2410	59	5	is	be	AUX
ajbmeb-2410	59	6	the	the	DET
ajbmeb-2410	59	7	case	case	NOUN
ajbmeb-2410	59	8	with	with	ADP
ajbmeb-2410	59	9	“	"	PUNCT
ajbmeb-2410	59	10	sony	sony	PROPN
ajbmeb-2410	59	11	in	in	ADP
ajbmeb-2410	59	12	2006	2006	NUM
ajbmeb-2410	59	13	,	,	PUNCT
ajbmeb-2410	59	14	when	when	SCONJ
ajbmeb-2410	59	15	the	the	DET
ajbmeb-2410	59	16	company	company	NOUN
ajbmeb-2410	59	17	used	use	VERB
ajbmeb-2410	59	18	covert	covert	ADJ
ajbmeb-2410	59	19	marketing	marketing	NOUN
ajbmeb-2410	59	20	to	to	PART
ajbmeb-2410	59	21	promote	promote	VERB
ajbmeb-2410	59	22	the	the	DET
ajbmeb-2410	59	23	psp	psp	NOUN
ajbmeb-2410	59	24	,	,	PUNCT
ajbmeb-2410	59	25	hiring	hire	VERB
ajbmeb-2410	59	26	actors	actor	NOUN
ajbmeb-2410	59	27	to	to	PART
ajbmeb-2410	59	28	pretend	pretend	VERB
ajbmeb-2410	59	29	to	to	PART
ajbmeb-2410	59	30	be	be	AUX
ajbmeb-2410	59	31	regular	regular	ADJ
ajbmeb-2410	59	32	people	people	NOUN
ajbmeb-2410	59	33	talking	talk	VERB
ajbmeb-2410	59	34	about	about	ADP
ajbmeb-2410	59	35	the	the	DET
ajbmeb-2410	59	36	device	device	NOUN
ajbmeb-2410	59	37	on	on	ADP
ajbmeb-2410	59	38	their	their	PRON
ajbmeb-2410	59	39	social	social	ADJ
ajbmeb-2410	59	40	media	medium	NOUN
ajbmeb-2410	59	41	.	.	PUNCT
ajbmeb-2410	60	1	when	when	SCONJ
ajbmeb-2410	60	2	the	the	DET
ajbmeb-2410	60	3	truth	truth	NOUN
ajbmeb-2410	60	4	came	come	VERB
ajbmeb-2410	60	5	out	out	ADP
ajbmeb-2410	60	6	,	,	PUNCT
ajbmeb-2410	60	7	the	the	DET
ajbmeb-2410	60	8	perception	perception	NOUN
ajbmeb-2410	60	9	of	of	ADP
ajbmeb-2410	60	10	the	the	DET
ajbmeb-2410	60	11	brand	brand	NOUN
ajbmeb-2410	60	12	deteriorated	deteriorate	VERB
ajbmeb-2410	60	13	sharply	sharply	ADV
ajbmeb-2410	60	14	,	,	PUNCT
ajbmeb-2410	60	15	leading	lead	VERB
ajbmeb-2410	60	16	to	to	ADP
ajbmeb-2410	60	17	negative	negative	ADJ
ajbmeb-2410	60	18	reactions	reaction	NOUN
ajbmeb-2410	60	19	and	and	CCONJ
ajbmeb-2410	60	20	a	a	DET
ajbmeb-2410	60	21	decline	decline	NOUN
ajbmeb-2410	60	22	in	in	ADP
ajbmeb-2410	60	23	sales”4	sales”4	PROPN
ajbmeb-2410	60	24	.	.	PUNCT
ajbmeb-2410	61	1	3	3	NUM
ajbmeb-2410	61	2	skydiver	skydiver	PROPN
ajbmeb-2410	61	3	felix	felix	PROPN
ajbmeb-2410	61	4	baumgartner	baumgartner	PROPN
ajbmeb-2410	61	5	breaks	break	VERB
ajbmeb-2410	61	6	sound	sound	PROPN
ajbmeb-2410	61	7	barrier//	barrier//	PROPN
ajbmeb-2410	61	8	https://www.bbc.com/news/science-environment-19943590	https://www.bbc.com/news/science-environment-19943590	PROPN
ajbmeb-2410	61	9	4	4	NUM
ajbmeb-2410	61	10	more	more	ADJ
ajbmeb-2410	61	11	memory	memory	NOUN
ajbmeb-2410	61	12	and	and	CCONJ
ajbmeb-2410	61	13	quicker	quick	ADJ
ajbmeb-2410	61	14	loading	loading	NOUN
ajbmeb-2410	61	15	in	in	ADP
ajbmeb-2410	61	16	a	a	DET
ajbmeb-2410	61	17	thinner	thin	ADJ
ajbmeb-2410	61	18	and	and	CCONJ
ajbmeb-2410	61	19	lighter	light	ADJ
ajbmeb-2410	61	20	playstation	playstation	NOUN
ajbmeb-2410	61	21	portable//	portable//	NOUN
ajbmeb-2410	61	22	https://www.nytimes.com/2007/09/20/technology/circuits/20sony.html	https://www.nytimes.com/2007/09/20/technology/circuits/20sony.html	PRON
ajbmeb-2410	61	23	https://www.bbc.com/news/science-environment-19943590	https://www.bbc.com/news/science-environment-19943590	PROPN
ajbmeb-2410	61	24	https://www.nytimes.com/2007/09/20/technology/circuits/20sony.html	https://www.nytimes.com/2007/09/20/technology/circuits/20sony.html	PROPN
ajbmeb-2410	61	25	american	american	PROPN
ajbmeb-2410	61	26	journal	journal	PROPN
ajbmeb-2410	61	27	of	of	ADP
ajbmeb-2410	61	28	business	business	NOUN
ajbmeb-2410	61	29	management	management	NOUN
ajbmeb-2410	61	30	,	,	PUNCT
ajbmeb-2410	61	31	economics	economic	NOUN
ajbmeb-2410	61	32	and	and	CCONJ
ajbmeb-2410	61	33	banking	banking	NOUN
ajbmeb-2410	61	34	volume	volume	NOUN
ajbmeb-2410	61	35	29	29	NUM
ajbmeb-2410	61	36	october	october	PROPN
ajbmeb-2410	61	37	2024	2024	NUM
ajbmeb-2410	61	38	p	p	NOUN
ajbmeb-2410	61	39	a	a	DET
ajbmeb-2410	61	40	g	g	NOUN
ajbmeb-2410	61	41	e	e	NOUN
ajbmeb-2410	61	42	|	|	ADV
ajbmeb-2410	61	43	53	53	NUM
ajbmeb-2410	61	44	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2410	61	45	in	in	ADP
ajbmeb-2410	61	46	their	their	PRON
ajbmeb-2410	61	47	paper	paper	NOUN
ajbmeb-2410	61	48	,	,	PUNCT
ajbmeb-2410	61	49	wojdynski	wojdynski	PROPN
ajbmeb-2410	61	50	and	and	CCONJ
ajbmeb-2410	61	51	evans	evans	PROPN
ajbmeb-2410	61	52	examine	examine	VERB
ajbmeb-2410	61	53	hidden	hide	VERB
ajbmeb-2410	61	54	advertising	advertising	NOUN
ajbmeb-2410	61	55	,	,	PUNCT
ajbmeb-2410	61	56	which	which	PRON
ajbmeb-2410	61	57	uses	use	VERB
ajbmeb-2410	61	58	familiar	familiar	ADJ
ajbmeb-2410	61	59	formats	format	NOUN
ajbmeb-2410	61	60	such	such	ADJ
ajbmeb-2410	61	61	as	as	ADP
ajbmeb-2410	61	62	native	native	ADJ
ajbmeb-2410	61	63	advertising	advertising	NOUN
ajbmeb-2410	61	64	and	and	CCONJ
ajbmeb-2410	61	65	product	product	NOUN
ajbmeb-2410	61	66	placement	placement	NOUN
ajbmeb-2410	61	67	.	.	PUNCT
ajbmeb-2410	62	1	they	they	PRON
ajbmeb-2410	62	2	argue	argue	VERB
ajbmeb-2410	62	3	that	that	SCONJ
ajbmeb-2410	62	4	consumers	consumer	NOUN
ajbmeb-2410	62	5	'	'	PART
ajbmeb-2410	62	6	psychological	psychological	ADJ
ajbmeb-2410	62	7	reactions	reaction	NOUN
ajbmeb-2410	62	8	to	to	ADP
ajbmeb-2410	62	9	such	such	ADJ
ajbmeb-2410	62	10	advertising	advertising	NOUN
ajbmeb-2410	62	11	depend	depend	VERB
ajbmeb-2410	62	12	on	on	ADP
ajbmeb-2410	62	13	whether	whether	SCONJ
ajbmeb-2410	62	14	they	they	PRON
ajbmeb-2410	62	15	recognize	recognize	VERB
ajbmeb-2410	62	16	it	it	PRON
ajbmeb-2410	62	17	as	as	ADP
ajbmeb-2410	62	18	an	an	DET
ajbmeb-2410	62	19	advertising	advertising	NOUN
ajbmeb-2410	62	20	message	message	NOUN
ajbmeb-2410	62	21	or	or	CCONJ
ajbmeb-2410	62	22	whether	whether	SCONJ
ajbmeb-2410	62	23	they	they	PRON
ajbmeb-2410	62	24	do	do	AUX
ajbmeb-2410	62	25	not	not	PART
ajbmeb-2410	62	26	see	see	VERB
ajbmeb-2410	62	27	any	any	DET
ajbmeb-2410	62	28	advertising	advertising	NOUN
ajbmeb-2410	62	29	subtext	subtext	NOUN
ajbmeb-2410	62	30	.	.	PUNCT
ajbmeb-2410	63	1	i	i	PRON
ajbmeb-2410	63	2	agree	agree	VERB
ajbmeb-2410	63	3	with	with	ADP
ajbmeb-2410	63	4	the	the	DET
ajbmeb-2410	63	5	authors	author	NOUN
ajbmeb-2410	63	6	'	'	PART
ajbmeb-2410	63	7	statement	statement	NOUN
ajbmeb-2410	63	8	that	that	SCONJ
ajbmeb-2410	63	9	knowing	know	VERB
ajbmeb-2410	63	10	whether	whether	SCONJ
ajbmeb-2410	63	11	something	something	PRON
ajbmeb-2410	63	12	is	be	AUX
ajbmeb-2410	63	13	an	an	DET
ajbmeb-2410	63	14	advertisement	advertisement	NOUN
ajbmeb-2410	63	15	or	or	CCONJ
ajbmeb-2410	63	16	not	not	PART
ajbmeb-2410	63	17	affects	affect	VERB
ajbmeb-2410	63	18	consumers	consumer	NOUN
ajbmeb-2410	63	19	'	'	PART
ajbmeb-2410	63	20	perceptions	perception	NOUN
ajbmeb-2410	63	21	and	and	CCONJ
ajbmeb-2410	63	22	reactions	reaction	NOUN
ajbmeb-2410	63	23	.	.	PUNCT
ajbmeb-2410	64	1	after	after	ADV
ajbmeb-2410	64	2	all	all	ADV
ajbmeb-2410	64	3	,	,	PUNCT
ajbmeb-2410	64	4	if	if	SCONJ
ajbmeb-2410	64	5	people	people	NOUN
ajbmeb-2410	64	6	do	do	AUX
ajbmeb-2410	64	7	not	not	PART
ajbmeb-2410	64	8	recognize	recognize	VERB
ajbmeb-2410	64	9	an	an	DET
ajbmeb-2410	64	10	advertisement	advertisement	NOUN
ajbmeb-2410	64	11	,	,	PUNCT
ajbmeb-2410	64	12	they	they	PRON
ajbmeb-2410	64	13	may	may	AUX
ajbmeb-2410	64	14	be	be	AUX
ajbmeb-2410	64	15	more	more	ADV
ajbmeb-2410	64	16	likely	likely	ADJ
ajbmeb-2410	64	17	to	to	PART
ajbmeb-2410	64	18	be	be	AUX
ajbmeb-2410	64	19	influenced	influence	VERB
ajbmeb-2410	64	20	by	by	ADP
ajbmeb-2410	64	21	it	it	PRON
ajbmeb-2410	64	22	,	,	PUNCT
ajbmeb-2410	64	23	since	since	SCONJ
ajbmeb-2410	64	24	it	it	PRON
ajbmeb-2410	64	25	makes	make	VERB
ajbmeb-2410	64	26	them	they	PRON
ajbmeb-2410	64	27	more	more	ADV
ajbmeb-2410	64	28	trusting	trusting	ADJ
ajbmeb-2410	64	29	,	,	PUNCT
ajbmeb-2410	64	30	as	as	SCONJ
ajbmeb-2410	64	31	opposed	oppose	VERB
ajbmeb-2410	64	32	to	to	ADP
ajbmeb-2410	64	33	traditional	traditional	ADJ
ajbmeb-2410	64	34	advertising	advertising	NOUN
ajbmeb-2410	64	35	,	,	PUNCT
ajbmeb-2410	64	36	which	which	PRON
ajbmeb-2410	64	37	most	most	ADJ
ajbmeb-2410	64	38	consumers	consumer	NOUN
ajbmeb-2410	64	39	are	be	AUX
ajbmeb-2410	64	40	already	already	ADV
ajbmeb-2410	64	41	skeptical	skeptical	ADJ
ajbmeb-2410	64	42	of	of	ADP
ajbmeb-2410	64	43	.	.	PUNCT
ajbmeb-2410	65	1	but	but	CCONJ
ajbmeb-2410	65	2	it	it	PRON
ajbmeb-2410	65	3	is	be	AUX
ajbmeb-2410	65	4	worth	worth	ADJ
ajbmeb-2410	65	5	remembering	remember	VERB
ajbmeb-2410	65	6	that	that	SCONJ
ajbmeb-2410	65	7	when	when	SCONJ
ajbmeb-2410	65	8	advertising	advertising	NOUN
ajbmeb-2410	65	9	becomes	become	VERB
ajbmeb-2410	65	10	too	too	ADV
ajbmeb-2410	65	11	obvious	obvious	ADJ
ajbmeb-2410	65	12	,	,	PUNCT
ajbmeb-2410	65	13	consumers	consumer	NOUN
ajbmeb-2410	65	14	may	may	AUX
ajbmeb-2410	65	15	be	be	AUX
ajbmeb-2410	65	16	wary	wary	ADJ
ajbmeb-2410	65	17	of	of	ADP
ajbmeb-2410	65	18	it	it	PRON
ajbmeb-2410	65	19	.	.	PUNCT
ajbmeb-2410	66	1	for	for	ADP
ajbmeb-2410	66	2	example	example	NOUN
ajbmeb-2410	66	3	,	,	PUNCT
ajbmeb-2410	66	4	there	there	PRON
ajbmeb-2410	66	5	is	be	VERB
ajbmeb-2410	66	6	“	"	PUNCT
ajbmeb-2410	66	7	samsung	samsung	PROPN
ajbmeb-2410	66	8	's	's	PART
ajbmeb-2410	66	9	product	product	NOUN
ajbmeb-2410	66	10	placement	placement	NOUN
ajbmeb-2410	66	11	campaign	campaign	NOUN
ajbmeb-2410	66	12	at	at	ADP
ajbmeb-2410	66	13	the	the	DET
ajbmeb-2410	66	14	2014	2014	NUM
ajbmeb-2410	66	15	oscars	oscar	NOUN
ajbmeb-2410	66	16	.	.	PUNCT
ajbmeb-2410	67	1	the	the	DET
ajbmeb-2410	67	2	company	company	NOUN
ajbmeb-2410	67	3	integrated	integrate	VERB
ajbmeb-2410	67	4	its	its	PRON
ajbmeb-2410	67	5	galaxy	galaxy	NOUN
ajbmeb-2410	67	6	note	note	VERB
ajbmeb-2410	67	7	3	3	NUM
ajbmeb-2410	67	8	smartphone	smartphone	NOUN
ajbmeb-2410	67	9	into	into	ADP
ajbmeb-2410	67	10	the	the	DET
ajbmeb-2410	67	11	event	event	NOUN
ajbmeb-2410	67	12	,	,	PUNCT
ajbmeb-2410	67	13	organizing	organize	VERB
ajbmeb-2410	67	14	a	a	DET
ajbmeb-2410	67	15	viral	viral	ADJ
ajbmeb-2410	67	16	"	"	PUNCT
ajbmeb-2410	67	17	selfie	selfie	NOUN
ajbmeb-2410	67	18	"	"	PUNCT
ajbmeb-2410	67	19	of	of	ADP
ajbmeb-2410	67	20	ellen	ellen	PROPN
ajbmeb-2410	67	21	degeneres	degeneres	PROPN
ajbmeb-2410	67	22	with	with	ADP
ajbmeb-2410	67	23	several	several	ADJ
ajbmeb-2410	67	24	celebrities	celebrity	NOUN
ajbmeb-2410	67	25	,	,	PUNCT
ajbmeb-2410	67	26	which	which	PRON
ajbmeb-2410	67	27	was	be	AUX
ajbmeb-2410	67	28	reposted	reposte	VERB
ajbmeb-2410	67	29	more	more	ADJ
ajbmeb-2410	67	30	than	than	ADP
ajbmeb-2410	67	31	3	3	NUM
ajbmeb-2410	67	32	million	million	NUM
ajbmeb-2410	67	33	times	time	NOUN
ajbmeb-2410	67	34	on	on	ADP
ajbmeb-2410	67	35	twitter	twitter	NOUN
ajbmeb-2410	67	36	.	.	PUNCT
ajbmeb-2410	68	1	and	and	CCONJ
ajbmeb-2410	68	2	although	although	SCONJ
ajbmeb-2410	68	3	this	this	DET
ajbmeb-2410	68	4	moment	moment	NOUN
ajbmeb-2410	68	5	seemed	seem	VERB
ajbmeb-2410	68	6	spontaneous	spontaneous	ADJ
ajbmeb-2410	68	7	,	,	PUNCT
ajbmeb-2410	68	8	it	it	PRON
ajbmeb-2410	68	9	was	be	AUX
ajbmeb-2410	68	10	carefully	carefully	ADV
ajbmeb-2410	68	11	planned	plan	VERB
ajbmeb-2410	68	12	by	by	ADP
ajbmeb-2410	68	13	samsung	samsung	PROPN
ajbmeb-2410	68	14	.	.	PUNCT
ajbmeb-2410	69	1	but	but	CCONJ
ajbmeb-2410	69	2	people	people	NOUN
ajbmeb-2410	69	3	who	who	PRON
ajbmeb-2410	69	4	did	do	AUX
ajbmeb-2410	69	5	not	not	PART
ajbmeb-2410	69	6	know	know	VERB
ajbmeb-2410	69	7	this	this	PRON
ajbmeb-2410	69	8	took	take	VERB
ajbmeb-2410	69	9	such	such	DET
ajbmeb-2410	69	10	a	a	DET
ajbmeb-2410	69	11	performance	performance	NOUN
ajbmeb-2410	69	12	positively	positively	ADV
ajbmeb-2410	69	13	,	,	PUNCT
ajbmeb-2410	69	14	and	and	CCONJ
ajbmeb-2410	69	15	thus	thus	ADV
ajbmeb-2410	69	16	,	,	PUNCT
ajbmeb-2410	69	17	not	not	PART
ajbmeb-2410	69	18	only	only	ADV
ajbmeb-2410	69	19	did	do	AUX
ajbmeb-2410	69	20	the	the	DET
ajbmeb-2410	69	21	advertising	advertising	NOUN
ajbmeb-2410	69	22	turn	turn	VERB
ajbmeb-2410	69	23	out	out	ADP
ajbmeb-2410	69	24	to	to	PART
ajbmeb-2410	69	25	be	be	AUX
ajbmeb-2410	69	26	unobtrusive	unobtrusive	ADJ
ajbmeb-2410	69	27	,	,	PUNCT
ajbmeb-2410	69	28	but	but	CCONJ
ajbmeb-2410	69	29	also	also	ADV
ajbmeb-2410	69	30	very	very	ADV
ajbmeb-2410	69	31	interesting	interesting	ADJ
ajbmeb-2410	69	32	for	for	ADP
ajbmeb-2410	69	33	the	the	DET
ajbmeb-2410	69	34	consumers	consumer	NOUN
ajbmeb-2410	69	35	themselves”5	themselves”5	PROPN
ajbmeb-2410	69	36	.	.	PUNCT
ajbmeb-2410	70	1	in	in	ADP
ajbmeb-2410	70	2	their	their	PRON
ajbmeb-2410	70	3	2014	2014	NUM
ajbmeb-2410	70	4	study	study	NOUN
ajbmeb-2410	70	5	,	,	PUNCT
ajbmeb-2410	70	6	tomažić	tomažić	PROPN
ajbmeb-2410	70	7	,	,	PUNCT
ajbmeb-2410	70	8	boras	boras	PROPN
ajbmeb-2410	70	9	,	,	PUNCT
ajbmeb-2410	70	10	jurisić	jurisić	NOUN
ajbmeb-2410	70	11	and	and	CCONJ
ajbmeb-2410	70	12	lešjak	lešjak	ADV
ajbmeb-2410	70	13	look	look	VERB
ajbmeb-2410	70	14	at	at	ADP
ajbmeb-2410	70	15	product	product	NOUN
ajbmeb-2410	70	16	placements	placement	NOUN
ajbmeb-2410	70	17	that	that	PRON
ajbmeb-2410	70	18	look	look	VERB
ajbmeb-2410	70	19	like	like	ADP
ajbmeb-2410	70	20	regular	regular	ADJ
ajbmeb-2410	70	21	journalistic	journalistic	ADJ
ajbmeb-2410	70	22	content	content	NOUN
ajbmeb-2410	70	23	using	use	VERB
ajbmeb-2410	70	24	slovenian	slovenian	ADJ
ajbmeb-2410	70	25	newspapers	newspaper	NOUN
ajbmeb-2410	70	26	as	as	ADP
ajbmeb-2410	70	27	an	an	DET
ajbmeb-2410	70	28	example	example	NOUN
ajbmeb-2410	70	29	.	.	PUNCT
ajbmeb-2410	71	1	using	use	VERB
ajbmeb-2410	71	2	content	content	NOUN
ajbmeb-2410	71	3	analysis	analysis	NOUN
ajbmeb-2410	71	4	,	,	PUNCT
ajbmeb-2410	71	5	they	they	PRON
ajbmeb-2410	71	6	were	be	AUX
ajbmeb-2410	71	7	able	able	ADJ
ajbmeb-2410	71	8	to	to	PART
ajbmeb-2410	71	9	show	show	VERB
ajbmeb-2410	71	10	that	that	SCONJ
ajbmeb-2410	71	11	product	product	NOUN
ajbmeb-2410	71	12	placements	placement	NOUN
ajbmeb-2410	71	13	often	often	ADV
ajbmeb-2410	71	14	appear	appear	VERB
ajbmeb-2410	71	15	in	in	ADP
ajbmeb-2410	71	16	daily	daily	ADJ
ajbmeb-2410	71	17	newspapers	newspaper	NOUN
ajbmeb-2410	71	18	and	and	CCONJ
ajbmeb-2410	71	19	are	be	AUX
ajbmeb-2410	71	20	designed	design	VERB
ajbmeb-2410	71	21	to	to	PART
ajbmeb-2410	71	22	attract	attract	VERB
ajbmeb-2410	71	23	readers	reader	NOUN
ajbmeb-2410	71	24	'	'	PART
ajbmeb-2410	71	25	attention	attention	NOUN
ajbmeb-2410	71	26	.	.	PUNCT
ajbmeb-2410	72	1	they	they	PRON
ajbmeb-2410	72	2	also	also	ADV
ajbmeb-2410	72	3	note	note	VERB
ajbmeb-2410	72	4	that	that	SCONJ
ajbmeb-2410	72	5	there	there	PRON
ajbmeb-2410	72	6	is	be	VERB
ajbmeb-2410	72	7	a	a	DET
ajbmeb-2410	72	8	lack	lack	NOUN
ajbmeb-2410	72	9	of	of	ADP
ajbmeb-2410	72	10	clear	clear	ADJ
ajbmeb-2410	72	11	definitions	definition	NOUN
ajbmeb-2410	72	12	of	of	ADP
ajbmeb-2410	72	13	product	product	NOUN
ajbmeb-2410	72	14	placements	placement	NOUN
ajbmeb-2410	72	15	in	in	ADP
ajbmeb-2410	72	16	the	the	DET
ajbmeb-2410	72	17	world	world	NOUN
ajbmeb-2410	72	18	,	,	PUNCT
ajbmeb-2410	72	19	as	as	SCONJ
ajbmeb-2410	72	20	they	they	PRON
ajbmeb-2410	72	21	are	be	AUX
ajbmeb-2410	72	22	not	not	PART
ajbmeb-2410	72	23	widely	widely	ADV
ajbmeb-2410	72	24	used	use	VERB
ajbmeb-2410	72	25	.	.	PUNCT
ajbmeb-2410	73	1	i	i	PRON
ajbmeb-2410	73	2	agree	agree	VERB
ajbmeb-2410	73	3	with	with	ADP
ajbmeb-2410	73	4	the	the	DET
ajbmeb-2410	73	5	authors	author	NOUN
ajbmeb-2410	73	6	'	'	PART
ajbmeb-2410	73	7	conclusions	conclusion	NOUN
ajbmeb-2410	73	8	that	that	SCONJ
ajbmeb-2410	73	9	product	product	NOUN
ajbmeb-2410	73	10	placements	placement	NOUN
ajbmeb-2410	73	11	that	that	PRON
ajbmeb-2410	73	12	are	be	AUX
ajbmeb-2410	73	13	well	well	ADV
ajbmeb-2410	73	14	-	-	PUNCT
ajbmeb-2410	73	15	presented	present	VERB
ajbmeb-2410	73	16	in	in	ADP
ajbmeb-2410	73	17	an	an	DET
ajbmeb-2410	73	18	interesting	interesting	ADJ
ajbmeb-2410	73	19	format	format	NOUN
ajbmeb-2410	73	20	engage	engage	VERB
ajbmeb-2410	73	21	audiences	audience	NOUN
ajbmeb-2410	73	22	that	that	PRON
ajbmeb-2410	73	23	do	do	AUX
ajbmeb-2410	73	24	not	not	PART
ajbmeb-2410	73	25	recognize	recognize	VERB
ajbmeb-2410	73	26	them	they	PRON
ajbmeb-2410	73	27	as	as	ADP
ajbmeb-2410	73	28	advertising	advertising	NOUN
ajbmeb-2410	73	29	.	.	PUNCT
ajbmeb-2410	74	1	this	this	DET
ajbmeb-2410	74	2	approach	approach	NOUN
ajbmeb-2410	74	3	increases	increase	VERB
ajbmeb-2410	74	4	trust	trust	NOUN
ajbmeb-2410	74	5	and	and	CCONJ
ajbmeb-2410	74	6	makes	make	VERB
ajbmeb-2410	74	7	advertising	advertising	NOUN
ajbmeb-2410	74	8	less	less	ADV
ajbmeb-2410	74	9	intrusive	intrusive	ADJ
ajbmeb-2410	74	10	than	than	ADP
ajbmeb-2410	74	11	traditional	traditional	ADJ
ajbmeb-2410	74	12	advertising	advertising	NOUN
ajbmeb-2410	74	13	methods	method	NOUN
ajbmeb-2410	74	14	.	.	PUNCT
ajbmeb-2410	75	1	a	a	DET
ajbmeb-2410	75	2	good	good	ADJ
ajbmeb-2410	75	3	example	example	NOUN
ajbmeb-2410	75	4	is	be	AUX
ajbmeb-2410	75	5	the	the	DET
ajbmeb-2410	75	6	“	"	PUNCT
ajbmeb-2410	75	7	new	new	PROPN
ajbmeb-2410	75	8	york	york	PROPN
ajbmeb-2410	75	9	times	times	PROPN
ajbmeb-2410	75	10	campaign	campaign	NOUN
ajbmeb-2410	75	11	with	with	ADP
ajbmeb-2410	75	12	native	native	ADJ
ajbmeb-2410	75	13	advertising	advertising	NOUN
ajbmeb-2410	75	14	for	for	ADP
ajbmeb-2410	75	15	netflix	netflix	NOUN
ajbmeb-2410	75	16	in	in	ADP
ajbmeb-2410	75	17	2014	2014	NUM
ajbmeb-2410	75	18	.	.	PUNCT
ajbmeb-2410	76	1	the	the	DET
ajbmeb-2410	76	2	article	article	NOUN
ajbmeb-2410	76	3	"	"	PUNCT
ajbmeb-2410	76	4	women	woman	NOUN
ajbmeb-2410	76	5	inmates	inmate	VERB
ajbmeb-2410	76	6	:	:	PUNCT
ajbmeb-2410	76	7	why	why	SCONJ
ajbmeb-2410	76	8	the	the	DET
ajbmeb-2410	76	9	male	male	ADJ
ajbmeb-2410	76	10	model	model	NOUN
ajbmeb-2410	76	11	does	do	AUX
ajbmeb-2410	76	12	n't	not	PART
ajbmeb-2410	76	13	work	work	VERB
ajbmeb-2410	76	14	"	"	PUNCT
ajbmeb-2410	76	15	was	be	AUX
ajbmeb-2410	76	16	perceived	perceive	VERB
ajbmeb-2410	76	17	as	as	ADP
ajbmeb-2410	76	18	a	a	DET
ajbmeb-2410	76	19	journalistic	journalistic	ADJ
ajbmeb-2410	76	20	piece	piece	NOUN
ajbmeb-2410	76	21	,	,	PUNCT
ajbmeb-2410	76	22	but	but	CCONJ
ajbmeb-2410	76	23	in	in	ADP
ajbmeb-2410	76	24	reality	reality	NOUN
ajbmeb-2410	76	25	it	it	PRON
ajbmeb-2410	76	26	was	be	AUX
ajbmeb-2410	76	27	an	an	DET
ajbmeb-2410	76	28	advertisement	advertisement	NOUN
ajbmeb-2410	76	29	for	for	ADP
ajbmeb-2410	76	30	orange	orange	NOUN
ajbmeb-2410	76	31	is	be	AUX
ajbmeb-2410	76	32	the	the	DET
ajbmeb-2410	76	33	new	new	ADJ
ajbmeb-2410	76	34	black	black	NOUN
ajbmeb-2410	76	35	.	.	PUNCT
ajbmeb-2410	77	1	consumers	consumer	NOUN
ajbmeb-2410	77	2	who	who	PRON
ajbmeb-2410	77	3	did	do	AUX
ajbmeb-2410	77	4	not	not	PART
ajbmeb-2410	77	5	recognize	recognize	VERB
ajbmeb-2410	77	6	the	the	DET
ajbmeb-2410	77	7	advertisement	advertisement	NOUN
ajbmeb-2410	77	8	valued	value	VERB
ajbmeb-2410	77	9	it	it	PRON
ajbmeb-2410	77	10	for	for	ADP
ajbmeb-2410	77	11	its	its	PRON
ajbmeb-2410	77	12	content	content	NOUN
ajbmeb-2410	77	13	,	,	PUNCT
ajbmeb-2410	77	14	which	which	PRON
ajbmeb-2410	77	15	led	lead	VERB
ajbmeb-2410	77	16	to	to	ADP
ajbmeb-2410	77	17	positive	positive	ADJ
ajbmeb-2410	77	18	reviews	review	NOUN
ajbmeb-2410	77	19	and	and	CCONJ
ajbmeb-2410	77	20	high	high	ADJ
ajbmeb-2410	77	21	engagement	engagement	NOUN
ajbmeb-2410	77	22	.	.	PUNCT
ajbmeb-2410	78	1	when	when	SCONJ
ajbmeb-2410	78	2	it	it	PRON
ajbmeb-2410	78	3	was	be	AUX
ajbmeb-2410	78	4	revealed	reveal	VERB
ajbmeb-2410	78	5	that	that	SCONJ
ajbmeb-2410	78	6	it	it	PRON
ajbmeb-2410	78	7	was	be	AUX
ajbmeb-2410	78	8	an	an	DET
ajbmeb-2410	78	9	advertisement	advertisement	NOUN
ajbmeb-2410	78	10	,	,	PUNCT
ajbmeb-2410	78	11	the	the	DET
ajbmeb-2410	78	12	audience	audience	NOUN
ajbmeb-2410	78	13	reaction	reaction	NOUN
ajbmeb-2410	78	14	was	be	AUX
ajbmeb-2410	78	15	generally	generally	ADV
ajbmeb-2410	78	16	neutral	neutral	ADJ
ajbmeb-2410	78	17	,	,	PUNCT
ajbmeb-2410	78	18	due	due	ADP
ajbmeb-2410	78	19	to	to	ADP
ajbmeb-2410	78	20	the	the	DET
ajbmeb-2410	78	21	quality	quality	NOUN
ajbmeb-2410	78	22	of	of	ADP
ajbmeb-2410	78	23	the	the	DET
ajbmeb-2410	78	24	content	content	NOUN
ajbmeb-2410	78	25	.	.	PUNCT
ajbmeb-2410	79	1	and	and	CCONJ
ajbmeb-2410	79	2	this	this	PRON
ajbmeb-2410	79	3	shows	show	VERB
ajbmeb-2410	79	4	both	both	DET
ajbmeb-2410	79	5	sides	side	NOUN
ajbmeb-2410	79	6	of	of	ADP
ajbmeb-2410	79	7	how	how	SCONJ
ajbmeb-2410	79	8	things	thing	NOUN
ajbmeb-2410	79	9	can	can	AUX
ajbmeb-2410	79	10	play	play	VERB
ajbmeb-2410	79	11	out	out	ADP
ajbmeb-2410	79	12	,	,	PUNCT
ajbmeb-2410	79	13	when	when	SCONJ
ajbmeb-2410	79	14	consumers	consumer	NOUN
ajbmeb-2410	79	15	are	be	AUX
ajbmeb-2410	79	16	aware	aware	ADJ
ajbmeb-2410	79	17	and	and	CCONJ
ajbmeb-2410	79	18	when	when	SCONJ
ajbmeb-2410	79	19	they	they	PRON
ajbmeb-2410	79	20	are	be	AUX
ajbmeb-2410	79	21	not	not	PART
ajbmeb-2410	79	22	.	.	PUNCT
ajbmeb-2410	80	1	this	this	DET
ajbmeb-2410	80	2	advertisement	advertisement	NOUN
ajbmeb-2410	80	3	was	be	AUX
ajbmeb-2410	80	4	made	make	VERB
ajbmeb-2410	80	5	well	well	ADV
ajbmeb-2410	80	6	and	and	CCONJ
ajbmeb-2410	80	7	deservedly	deservedly	ADV
ajbmeb-2410	80	8	did	do	AUX
ajbmeb-2410	80	9	not	not	PART
ajbmeb-2410	80	10	receive	receive	VERB
ajbmeb-2410	80	11	negative	negative	ADJ
ajbmeb-2410	80	12	reviews	review	NOUN
ajbmeb-2410	80	13	after	after	SCONJ
ajbmeb-2410	80	14	it	it	PRON
ajbmeb-2410	80	15	was	be	AUX
ajbmeb-2410	80	16	revealed	reveal	VERB
ajbmeb-2410	80	17	that	that	SCONJ
ajbmeb-2410	80	18	it	it	PRON
ajbmeb-2410	80	19	was	be	AUX
ajbmeb-2410	80	20	an	an	DET
ajbmeb-2410	80	21	advertisement	advertisement	NOUN
ajbmeb-2410	80	22	.	.	PUNCT
ajbmeb-2410	81	1	however	however	ADV
ajbmeb-2410	81	2	,	,	PUNCT
ajbmeb-2410	81	3	for	for	ADP
ajbmeb-2410	81	4	new	new	ADJ
ajbmeb-2410	81	5	companies	company	NOUN
ajbmeb-2410	81	6	this	this	PRON
ajbmeb-2410	81	7	can	can	AUX
ajbmeb-2410	81	8	be	be	AUX
ajbmeb-2410	81	9	a	a	DET
ajbmeb-2410	81	10	big	big	ADJ
ajbmeb-2410	81	11	risk	risk	NOUN
ajbmeb-2410	81	12	,	,	PUNCT
ajbmeb-2410	81	13	because	because	SCONJ
ajbmeb-2410	81	14	there	there	PRON
ajbmeb-2410	81	15	is	be	VERB
ajbmeb-2410	81	16	no	no	DET
ajbmeb-2410	81	17	guarantee	guarantee	NOUN
ajbmeb-2410	81	18	how	how	SCONJ
ajbmeb-2410	81	19	consumers	consumer	NOUN
ajbmeb-2410	81	20	will	will	AUX
ajbmeb-2410	81	21	react”6	react”6	VERB
ajbmeb-2410	81	22	.	.	PUNCT
ajbmeb-2410	82	1	conclusion	conclusion	NOUN
ajbmeb-2410	82	2	this	this	DET
ajbmeb-2410	82	3	study	study	NOUN
ajbmeb-2410	82	4	examines	examine	VERB
ajbmeb-2410	82	5	the	the	DET
ajbmeb-2410	82	6	impact	impact	NOUN
ajbmeb-2410	82	7	of	of	ADP
ajbmeb-2410	82	8	covert	covert	ADJ
ajbmeb-2410	82	9	advertising	advertising	NOUN
ajbmeb-2410	82	10	on	on	ADP
ajbmeb-2410	82	11	consumer	consumer	NOUN
ajbmeb-2410	82	12	behavior	behavior	NOUN
ajbmeb-2410	82	13	,	,	PUNCT
ajbmeb-2410	82	14	given	give	VERB
ajbmeb-2410	82	15	its	its	PRON
ajbmeb-2410	82	16	importance	importance	NOUN
ajbmeb-2410	82	17	in	in	ADP
ajbmeb-2410	82	18	today	today	NOUN
ajbmeb-2410	82	19	’s	’s	PART
ajbmeb-2410	82	20	marketing	marketing	NOUN
ajbmeb-2410	82	21	world	world	NOUN
ajbmeb-2410	82	22	.	.	PUNCT
ajbmeb-2410	83	1	in	in	ADP
ajbmeb-2410	83	2	an	an	DET
ajbmeb-2410	83	3	era	era	NOUN
ajbmeb-2410	83	4	where	where	SCONJ
ajbmeb-2410	83	5	consumers	consumer	NOUN
ajbmeb-2410	83	6	are	be	AUX
ajbmeb-2410	83	7	increasingly	increasingly	ADV
ajbmeb-2410	83	8	skeptical	skeptical	ADJ
ajbmeb-2410	83	9	of	of	ADP
ajbmeb-2410	83	10	traditional	traditional	ADJ
ajbmeb-2410	83	11	advertising	advertising	NOUN
ajbmeb-2410	83	12	,	,	PUNCT
ajbmeb-2410	83	13	often	often	ADV
ajbmeb-2410	83	14	developing	develop	VERB
ajbmeb-2410	83	15	mechanisms	mechanism	NOUN
ajbmeb-2410	83	16	to	to	PART
ajbmeb-2410	83	17	avoid	avoid	VERB
ajbmeb-2410	83	18	it	it	PRON
ajbmeb-2410	83	19	,	,	PUNCT
ajbmeb-2410	83	20	integrating	integrate	VERB
ajbmeb-2410	83	21	advertising	advertising	NOUN
ajbmeb-2410	83	22	content	content	NOUN
ajbmeb-2410	83	23	into	into	ADP
ajbmeb-2410	83	24	entertainment	entertainment	NOUN
ajbmeb-2410	83	25	allows	allow	VERB
ajbmeb-2410	83	26	brands	brand	NOUN
ajbmeb-2410	83	27	to	to	PART
ajbmeb-2410	83	28	engage	engage	VERB
ajbmeb-2410	83	29	with	with	ADP
ajbmeb-2410	83	30	audiences	audience	NOUN
ajbmeb-2410	83	31	in	in	ADP
ajbmeb-2410	83	32	a	a	DET
ajbmeb-2410	83	33	more	more	ADV
ajbmeb-2410	83	34	subtle	subtle	ADJ
ajbmeb-2410	83	35	and	and	CCONJ
ajbmeb-2410	83	36	engaging	engaging	ADJ
ajbmeb-2410	83	37	way	way	NOUN
ajbmeb-2410	83	38	,	,	PUNCT
ajbmeb-2410	83	39	without	without	ADP
ajbmeb-2410	83	40	pushing	push	VERB
ajbmeb-2410	83	41	their	their	PRON
ajbmeb-2410	83	42	product	product	NOUN
ajbmeb-2410	83	43	on	on	ADP
ajbmeb-2410	83	44	consumers	consumer	NOUN
ajbmeb-2410	83	45	but	but	CCONJ
ajbmeb-2410	83	46	still	still	ADV
ajbmeb-2410	83	47	building	build	VERB
ajbmeb-2410	83	48	a	a	DET
ajbmeb-2410	83	49	positive	positive	ADJ
ajbmeb-2410	83	50	relationship	relationship	NOUN
ajbmeb-2410	83	51	with	with	ADP
ajbmeb-2410	83	52	them	they	PRON
ajbmeb-2410	83	53	.	.	PUNCT
ajbmeb-2410	84	1	this	this	PRON
ajbmeb-2410	84	2	is	be	AUX
ajbmeb-2410	84	3	why	why	SCONJ
ajbmeb-2410	84	4	covert	covert	ADJ
ajbmeb-2410	84	5	advertising	advertising	NOUN
ajbmeb-2410	84	6	is	be	AUX
ajbmeb-2410	84	7	becoming	become	VERB
ajbmeb-2410	84	8	an	an	DET
ajbmeb-2410	84	9	important	important	ADJ
ajbmeb-2410	84	10	strategy	strategy	NOUN
ajbmeb-2410	84	11	.	.	PUNCT
ajbmeb-2410	85	1	the	the	DET
ajbmeb-2410	85	2	article	article	NOUN
ajbmeb-2410	85	3	also	also	ADV
ajbmeb-2410	85	4	discusses	discuss	VERB
ajbmeb-2410	85	5	how	how	SCONJ
ajbmeb-2410	85	6	growing	grow	VERB
ajbmeb-2410	85	7	5	5	NUM
ajbmeb-2410	85	8	source	source	NOUN
ajbmeb-2410	85	9	:	:	PUNCT
ajbmeb-2410	85	10	the	the	DET
ajbmeb-2410	85	11	guardian	guardian	NOUN
ajbmeb-2410	85	12	–	–	PUNCT
ajbmeb-2410	85	13	https://www.theguardian.com	https://www.theguardian.com	X
ajbmeb-2410	85	14	6	6	NUM
ajbmeb-2410	85	15	campaign	campaign	NOUN
ajbmeb-2410	85	16	information	information	NOUN
ajbmeb-2410	85	17	is	be	AUX
ajbmeb-2410	85	18	available	available	ADJ
ajbmeb-2410	85	19	on	on	ADP
ajbmeb-2410	85	20	the	the	DET
ajbmeb-2410	85	21	adage	adage	NOUN
ajbmeb-2410	85	22	website	website	NOUN
ajbmeb-2410	85	23	:	:	PUNCT
ajbmeb-2410	85	24	https://adage.com	https://adage.com	X
ajbmeb-2410	85	25	.	.	PUNCT
ajbmeb-2410	85	26	american	american	PROPN
ajbmeb-2410	85	27	journal	journal	PROPN
ajbmeb-2410	85	28	of	of	ADP
ajbmeb-2410	85	29	business	business	NOUN
ajbmeb-2410	85	30	management	management	NOUN
ajbmeb-2410	85	31	,	,	PUNCT
ajbmeb-2410	85	32	economics	economic	NOUN
ajbmeb-2410	85	33	and	and	CCONJ
ajbmeb-2410	85	34	banking	banking	NOUN
ajbmeb-2410	85	35	volume	volume	NOUN
ajbmeb-2410	85	36	29	29	NUM
ajbmeb-2410	85	37	october	october	PROPN
ajbmeb-2410	85	38	2024	2024	NUM
ajbmeb-2410	85	39	p	p	NOUN
ajbmeb-2410	85	40	a	a	DET
ajbmeb-2410	85	41	g	g	NOUN
ajbmeb-2410	85	42	e	e	NOUN
ajbmeb-2410	85	43	|	|	ADV
ajbmeb-2410	85	44	54	54	NUM
ajbmeb-2410	85	45	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2410	85	46	skepticism	skepticism	NOUN
ajbmeb-2410	85	47	towards	towards	ADP
ajbmeb-2410	85	48	overt	overt	ADJ
ajbmeb-2410	85	49	advertising	advertising	NOUN
ajbmeb-2410	85	50	has	have	AUX
ajbmeb-2410	85	51	changed	change	VERB
ajbmeb-2410	85	52	consumer	consumer	NOUN
ajbmeb-2410	85	53	trust	trust	NOUN
ajbmeb-2410	85	54	in	in	ADP
ajbmeb-2410	85	55	brands	brand	NOUN
ajbmeb-2410	85	56	that	that	PRON
ajbmeb-2410	85	57	use	use	VERB
ajbmeb-2410	85	58	integrated	integrated	ADJ
ajbmeb-2410	85	59	marketing	marketing	NOUN
ajbmeb-2410	85	60	approaches	approach	NOUN
ajbmeb-2410	85	61	.	.	PUNCT
ajbmeb-2410	86	1	techniques	technique	NOUN
ajbmeb-2410	86	2	such	such	ADJ
ajbmeb-2410	86	3	as	as	ADP
ajbmeb-2410	86	4	covert	covert	ADJ
ajbmeb-2410	86	5	advertising	advertising	NOUN
ajbmeb-2410	86	6	in	in	ADP
ajbmeb-2410	86	7	popular	popular	ADJ
ajbmeb-2410	86	8	media	medium	NOUN
ajbmeb-2410	86	9	are	be	AUX
ajbmeb-2410	86	10	studied	study	VERB
ajbmeb-2410	86	11	for	for	ADP
ajbmeb-2410	86	12	their	their	PRON
ajbmeb-2410	86	13	effectiveness	effectiveness	NOUN
ajbmeb-2410	86	14	,	,	PUNCT
ajbmeb-2410	86	15	ultimately	ultimately	ADV
ajbmeb-2410	86	16	improving	improve	VERB
ajbmeb-2410	86	17	brand	brand	NOUN
ajbmeb-2410	86	18	perception	perception	NOUN
ajbmeb-2410	86	19	and	and	CCONJ
ajbmeb-2410	86	20	consumer	consumer	NOUN
ajbmeb-2410	86	21	liking	liking	NOUN
ajbmeb-2410	86	22	.	.	PUNCT
ajbmeb-2410	87	1	for	for	ADP
ajbmeb-2410	87	2	example	example	NOUN
ajbmeb-2410	87	3	,	,	PUNCT
ajbmeb-2410	87	4	covert	covert	ADJ
ajbmeb-2410	87	5	advertising	advertising	NOUN
ajbmeb-2410	87	6	in	in	ADP
ajbmeb-2410	87	7	popular	popular	ADJ
ajbmeb-2410	87	8	shows	show	NOUN
ajbmeb-2410	87	9	can	can	AUX
ajbmeb-2410	87	10	create	create	VERB
ajbmeb-2410	87	11	associations	association	NOUN
ajbmeb-2410	87	12	that	that	PRON
ajbmeb-2410	87	13	resonate	resonate	VERB
ajbmeb-2410	87	14	with	with	ADP
ajbmeb-2410	87	15	viewers	viewer	NOUN
ajbmeb-2410	87	16	,	,	PUNCT
ajbmeb-2410	87	17	thereby	thereby	ADV
ajbmeb-2410	87	18	building	build	VERB
ajbmeb-2410	87	19	an	an	DET
ajbmeb-2410	87	20	emotional	emotional	ADJ
ajbmeb-2410	87	21	connection	connection	NOUN
ajbmeb-2410	87	22	with	with	ADP
ajbmeb-2410	87	23	them	they	PRON
ajbmeb-2410	87	24	,	,	PUNCT
ajbmeb-2410	87	25	as	as	SCONJ
ajbmeb-2410	87	26	opposed	oppose	VERB
ajbmeb-2410	87	27	to	to	ADP
ajbmeb-2410	87	28	traditional	traditional	ADJ
ajbmeb-2410	87	29	advertising	advertising	NOUN
ajbmeb-2410	87	30	that	that	PRON
ajbmeb-2410	87	31	directly	directly	ADV
ajbmeb-2410	87	32	calls	call	VERB
ajbmeb-2410	87	33	for	for	ADP
ajbmeb-2410	87	34	a	a	DET
ajbmeb-2410	87	35	product	product	NOUN
ajbmeb-2410	87	36	purchase	purchase	NOUN
ajbmeb-2410	87	37	.	.	PUNCT
ajbmeb-2410	88	1	influencers	influencer	NOUN
ajbmeb-2410	88	2	can	can	AUX
ajbmeb-2410	88	3	promote	promote	VERB
ajbmeb-2410	88	4	products	product	NOUN
ajbmeb-2410	88	5	by	by	ADP
ajbmeb-2410	88	6	simply	simply	ADV
ajbmeb-2410	88	7	mentioning	mention	VERB
ajbmeb-2410	88	8	the	the	DET
ajbmeb-2410	88	9	brand	brand	NOUN
ajbmeb-2410	88	10	,	,	PUNCT
ajbmeb-2410	88	11	making	make	VERB
ajbmeb-2410	88	12	the	the	DET
ajbmeb-2410	88	13	advertisement	advertisement	NOUN
ajbmeb-2410	88	14	natural	natural	ADJ
ajbmeb-2410	88	15	and	and	CCONJ
ajbmeb-2410	88	16	appealing	appealing	ADJ
ajbmeb-2410	88	17	to	to	ADP
ajbmeb-2410	88	18	consumers	consumer	NOUN
ajbmeb-2410	88	19	.	.	PUNCT
ajbmeb-2410	89	1	therefore	therefore	ADV
ajbmeb-2410	89	2	,	,	PUNCT
ajbmeb-2410	89	3	the	the	DET
ajbmeb-2410	89	4	growing	grow	VERB
ajbmeb-2410	89	5	role	role	NOUN
ajbmeb-2410	89	6	of	of	ADP
ajbmeb-2410	89	7	social	social	ADJ
ajbmeb-2410	89	8	media	medium	NOUN
ajbmeb-2410	89	9	also	also	ADV
ajbmeb-2410	89	10	plays	play	VERB
ajbmeb-2410	89	11	an	an	DET
ajbmeb-2410	89	12	important	important	ADJ
ajbmeb-2410	89	13	role	role	NOUN
ajbmeb-2410	89	14	,	,	PUNCT
ajbmeb-2410	89	15	as	as	SCONJ
ajbmeb-2410	89	16	influencers	influencer	NOUN
ajbmeb-2410	89	17	play	play	VERB
ajbmeb-2410	89	18	a	a	DET
ajbmeb-2410	89	19	key	key	ADJ
ajbmeb-2410	89	20	role	role	NOUN
ajbmeb-2410	89	21	in	in	ADP
ajbmeb-2410	89	22	implementing	implement	VERB
ajbmeb-2410	89	23	hidden	hide	VERB
ajbmeb-2410	89	24	advertising	advertising	NOUN
ajbmeb-2410	89	25	.	.	PUNCT
ajbmeb-2410	90	1	but	but	CCONJ
ajbmeb-2410	90	2	it	it	PRON
ajbmeb-2410	90	3	is	be	AUX
ajbmeb-2410	90	4	also	also	ADV
ajbmeb-2410	90	5	worth	worth	ADJ
ajbmeb-2410	90	6	remembering	remember	VERB
ajbmeb-2410	90	7	that	that	SCONJ
ajbmeb-2410	90	8	there	there	PRON
ajbmeb-2410	90	9	are	be	VERB
ajbmeb-2410	90	10	potential	potential	ADJ
ajbmeb-2410	90	11	risks	risk	NOUN
ajbmeb-2410	90	12	to	to	PART
ajbmeb-2410	90	13	be	be	AUX
ajbmeb-2410	90	14	discussed	discuss	VERB
ajbmeb-2410	90	15	as	as	SCONJ
ajbmeb-2410	90	16	consumers	consumer	NOUN
ajbmeb-2410	90	17	become	become	VERB
ajbmeb-2410	90	18	more	more	ADV
ajbmeb-2410	90	19	aware	aware	ADJ
ajbmeb-2410	90	20	of	of	ADP
ajbmeb-2410	90	21	marketing	marketing	NOUN
ajbmeb-2410	90	22	strategies	strategy	NOUN
ajbmeb-2410	90	23	;	;	PUNCT
ajbmeb-2410	90	24	the	the	DET
ajbmeb-2410	90	25	need	need	NOUN
ajbmeb-2410	90	26	for	for	ADP
ajbmeb-2410	90	27	transparency	transparency	NOUN
ajbmeb-2410	90	28	becomes	become	VERB
ajbmeb-2410	90	29	more	more	ADV
ajbmeb-2410	90	30	important	important	ADJ
ajbmeb-2410	90	31	in	in	ADP
ajbmeb-2410	90	32	this	this	DET
ajbmeb-2410	90	33	type	type	NOUN
ajbmeb-2410	90	34	of	of	ADP
ajbmeb-2410	90	35	covert	covert	ADJ
ajbmeb-2410	90	36	advertising	advertising	NOUN
ajbmeb-2410	90	37	approach	approach	NOUN
ajbmeb-2410	90	38	.	.	PUNCT
ajbmeb-2410	91	1	when	when	SCONJ
ajbmeb-2410	91	2	consumers	consumer	NOUN
ajbmeb-2410	91	3	become	become	VERB
ajbmeb-2410	91	4	aware	aware	ADJ
ajbmeb-2410	91	5	of	of	ADP
ajbmeb-2410	91	6	covert	covert	ADJ
ajbmeb-2410	91	7	advertising	advertising	NOUN
ajbmeb-2410	91	8	techniques	technique	NOUN
ajbmeb-2410	91	9	,	,	PUNCT
ajbmeb-2410	91	10	their	their	PRON
ajbmeb-2410	91	11	reaction	reaction	NOUN
ajbmeb-2410	91	12	may	may	AUX
ajbmeb-2410	91	13	be	be	AUX
ajbmeb-2410	91	14	negative	negative	ADJ
ajbmeb-2410	91	15	,	,	PUNCT
ajbmeb-2410	91	16	and	and	CCONJ
ajbmeb-2410	91	17	the	the	DET
ajbmeb-2410	91	18	brand	brand	NOUN
ajbmeb-2410	91	19	’s	’s	PART
ajbmeb-2410	91	20	reputation	reputation	NOUN
ajbmeb-2410	91	21	may	may	AUX
ajbmeb-2410	91	22	suffer	suffer	VERB
ajbmeb-2410	91	23	.	.	PUNCT
ajbmeb-2410	92	1	brands	brand	NOUN
ajbmeb-2410	92	2	that	that	PRON
ajbmeb-2410	92	3	do	do	AUX
ajbmeb-2410	92	4	not	not	PART
ajbmeb-2410	92	5	try	try	VERB
ajbmeb-2410	92	6	to	to	PART
ajbmeb-2410	92	7	implement	implement	VERB
ajbmeb-2410	92	8	their	their	PRON
ajbmeb-2410	92	9	advertising	advertising	NOUN
ajbmeb-2410	92	10	integrations	integration	NOUN
ajbmeb-2410	92	11	more	more	ADV
ajbmeb-2410	92	12	subtly	subtly	ADV
ajbmeb-2410	92	13	but	but	CCONJ
ajbmeb-2410	92	14	are	be	AUX
ajbmeb-2410	92	15	open	open	ADJ
ajbmeb-2410	92	16	about	about	ADP
ajbmeb-2410	92	17	their	their	PRON
ajbmeb-2410	92	18	actions	action	NOUN
ajbmeb-2410	92	19	have	have	VERB
ajbmeb-2410	92	20	a	a	DET
ajbmeb-2410	92	21	better	well	ADJ
ajbmeb-2410	92	22	chance	chance	NOUN
ajbmeb-2410	92	23	of	of	ADP
ajbmeb-2410	92	24	gaining	gain	VERB
ajbmeb-2410	92	25	the	the	DET
ajbmeb-2410	92	26	sympathy	sympathy	NOUN
ajbmeb-2410	92	27	and	and	CCONJ
ajbmeb-2410	92	28	trust	trust	NOUN
ajbmeb-2410	92	29	of	of	ADP
ajbmeb-2410	92	30	consumers	consumer	NOUN
ajbmeb-2410	92	31	than	than	ADP
ajbmeb-2410	92	32	those	those	PRON
ajbmeb-2410	92	33	that	that	PRON
ajbmeb-2410	92	34	try	try	VERB
ajbmeb-2410	92	35	to	to	PART
ajbmeb-2410	92	36	make	make	VERB
ajbmeb-2410	92	37	the	the	DET
ajbmeb-2410	92	38	advertising	advertising	NOUN
ajbmeb-2410	92	39	as	as	ADV
ajbmeb-2410	92	40	inconspicuous	inconspicuous	ADJ
ajbmeb-2410	92	41	as	as	ADP
ajbmeb-2410	92	42	possible	possible	ADJ
ajbmeb-2410	92	43	with	with	ADP
ajbmeb-2410	92	44	their	their	PRON
ajbmeb-2410	92	45	excessive	excessive	ADJ
ajbmeb-2410	92	46	efforts	effort	NOUN
ajbmeb-2410	92	47	,	,	PUNCT
ajbmeb-2410	92	48	thereby	thereby	ADV
ajbmeb-2410	92	49	causing	cause	VERB
ajbmeb-2410	92	50	consumers	consumer	NOUN
ajbmeb-2410	92	51	to	to	PART
ajbmeb-2410	92	52	doubt	doubt	VERB
ajbmeb-2410	92	53	the	the	DET
ajbmeb-2410	92	54	brand	brand	NOUN
ajbmeb-2410	92	55	.	.	PUNCT
ajbmeb-2410	93	1	therefore	therefore	ADV
ajbmeb-2410	93	2	,	,	PUNCT
ajbmeb-2410	93	3	the	the	DET
ajbmeb-2410	93	4	main	main	ADJ
ajbmeb-2410	93	5	thing	thing	NOUN
ajbmeb-2410	93	6	to	to	PART
ajbmeb-2410	93	7	remember	remember	VERB
ajbmeb-2410	93	8	is	be	AUX
ajbmeb-2410	93	9	that	that	SCONJ
ajbmeb-2410	93	10	it	it	PRON
ajbmeb-2410	93	11	is	be	AUX
ajbmeb-2410	93	12	very	very	ADV
ajbmeb-2410	93	13	important	important	ADJ
ajbmeb-2410	93	14	for	for	SCONJ
ajbmeb-2410	93	15	brands	brand	NOUN
ajbmeb-2410	93	16	to	to	PART
ajbmeb-2410	93	17	navigate	navigate	VERB
ajbmeb-2410	93	18	these	these	DET
ajbmeb-2410	93	19	covert	covert	ADJ
ajbmeb-2410	93	20	advertising	advertising	NOUN
ajbmeb-2410	93	21	integrations	integration	NOUN
ajbmeb-2410	93	22	carefully	carefully	ADV
ajbmeb-2410	93	23	.	.	PUNCT
ajbmeb-2410	94	1	the	the	DET
ajbmeb-2410	94	2	psychological	psychological	ADJ
ajbmeb-2410	94	3	aspects	aspect	NOUN
ajbmeb-2410	94	4	associated	associate	VERB
ajbmeb-2410	94	5	with	with	ADP
ajbmeb-2410	94	6	covert	covert	ADJ
ajbmeb-2410	94	7	advertising	advertising	NOUN
ajbmeb-2410	94	8	are	be	AUX
ajbmeb-2410	94	9	also	also	ADV
ajbmeb-2410	94	10	studied	study	VERB
ajbmeb-2410	94	11	.	.	PUNCT
ajbmeb-2410	95	1	the	the	DET
ajbmeb-2410	95	2	studies	study	NOUN
ajbmeb-2410	95	3	reviewed	review	VERB
ajbmeb-2410	95	4	show	show	NOUN
ajbmeb-2410	95	5	that	that	SCONJ
ajbmeb-2410	95	6	while	while	SCONJ
ajbmeb-2410	95	7	brand	brand	NOUN
ajbmeb-2410	95	8	awareness	awareness	NOUN
ajbmeb-2410	95	9	is	be	AUX
ajbmeb-2410	95	10	important	important	ADJ
ajbmeb-2410	95	11	,	,	PUNCT
ajbmeb-2410	95	12	brand	brand	NOUN
ajbmeb-2410	95	13	recall	recall	NOUN
ajbmeb-2410	95	14	and	and	CCONJ
ajbmeb-2410	95	15	recognition	recognition	NOUN
ajbmeb-2410	95	16	play	play	VERB
ajbmeb-2410	95	17	a	a	DET
ajbmeb-2410	95	18	more	more	ADV
ajbmeb-2410	95	19	significant	significant	ADJ
ajbmeb-2410	95	20	role	role	NOUN
ajbmeb-2410	95	21	in	in	ADP
ajbmeb-2410	95	22	purchasing	purchasing	NOUN
ajbmeb-2410	95	23	decisions	decision	NOUN
ajbmeb-2410	95	24	.	.	PUNCT
ajbmeb-2410	96	1	the	the	DET
ajbmeb-2410	96	2	subtlety	subtlety	NOUN
ajbmeb-2410	96	3	of	of	ADP
ajbmeb-2410	96	4	covert	covert	ADJ
ajbmeb-2410	96	5	marketing	marketing	NOUN
ajbmeb-2410	96	6	contributes	contribute	VERB
ajbmeb-2410	96	7	to	to	ADP
ajbmeb-2410	96	8	a	a	DET
ajbmeb-2410	96	9	long	long	ADJ
ajbmeb-2410	96	10	-	-	PUNCT
ajbmeb-2410	96	11	term	term	NOUN
ajbmeb-2410	96	12	connection	connection	NOUN
ajbmeb-2410	96	13	with	with	ADP
ajbmeb-2410	96	14	consumers	consumer	NOUN
ajbmeb-2410	96	15	,	,	PUNCT
ajbmeb-2410	96	16	gradually	gradually	ADV
ajbmeb-2410	96	17	shaping	shape	VERB
ajbmeb-2410	96	18	their	their	PRON
ajbmeb-2410	96	19	behavior	behavior	NOUN
ajbmeb-2410	96	20	over	over	ADP
ajbmeb-2410	96	21	time	time	NOUN
ajbmeb-2410	96	22	.	.	PUNCT
ajbmeb-2410	97	1	an	an	DET
ajbmeb-2410	97	2	effective	effective	ADJ
ajbmeb-2410	97	3	strategy	strategy	NOUN
ajbmeb-2410	97	4	suggested	suggest	VERB
ajbmeb-2410	97	5	by	by	ADP
ajbmeb-2410	97	6	the	the	DET
ajbmeb-2410	97	7	study	study	NOUN
ajbmeb-2410	97	8	is	be	AUX
ajbmeb-2410	97	9	to	to	PART
ajbmeb-2410	97	10	subtly	subtly	ADV
ajbmeb-2410	97	11	integrate	integrate	VERB
ajbmeb-2410	97	12	products	product	NOUN
ajbmeb-2410	97	13	into	into	ADP
ajbmeb-2410	97	14	consumers	consumer	NOUN
ajbmeb-2410	97	15	’	'	PUNCT
ajbmeb-2410	97	16	daily	daily	ADJ
ajbmeb-2410	97	17	lives	live	VERB
ajbmeb-2410	97	18	.	.	PUNCT
ajbmeb-2410	98	1	this	this	DET
ajbmeb-2410	98	2	approach	approach	NOUN
ajbmeb-2410	98	3	allows	allow	VERB
ajbmeb-2410	98	4	consumers	consumer	NOUN
ajbmeb-2410	98	5	to	to	PART
ajbmeb-2410	98	6	connect	connect	VERB
ajbmeb-2410	98	7	with	with	ADP
ajbmeb-2410	98	8	brands	brand	NOUN
ajbmeb-2410	98	9	on	on	ADP
ajbmeb-2410	98	10	a	a	DET
ajbmeb-2410	98	11	more	more	ADV
ajbmeb-2410	98	12	personal	personal	ADJ
ajbmeb-2410	98	13	level	level	NOUN
ajbmeb-2410	98	14	,	,	PUNCT
ajbmeb-2410	98	15	significantly	significantly	ADV
ajbmeb-2410	98	16	reducing	reduce	VERB
ajbmeb-2410	98	17	skepticism	skepticism	NOUN
ajbmeb-2410	98	18	and	and	CCONJ
ajbmeb-2410	98	19	increasing	increase	VERB
ajbmeb-2410	98	20	their	their	PRON
ajbmeb-2410	98	21	trust	trust	NOUN
ajbmeb-2410	98	22	.	.	PUNCT
ajbmeb-2410	99	1	it	it	PRON
ajbmeb-2410	99	2	is	be	AUX
ajbmeb-2410	99	3	therefore	therefore	ADV
ajbmeb-2410	99	4	worth	worth	ADJ
ajbmeb-2410	99	5	noting	note	VERB
ajbmeb-2410	99	6	that	that	SCONJ
ajbmeb-2410	99	7	as	as	SCONJ
ajbmeb-2410	99	8	the	the	DET
ajbmeb-2410	99	9	advertising	advertising	NOUN
ajbmeb-2410	99	10	landscape	landscape	NOUN
ajbmeb-2410	99	11	evolves	evolve	VERB
ajbmeb-2410	99	12	,	,	PUNCT
ajbmeb-2410	99	13	understanding	understand	VERB
ajbmeb-2410	99	14	these	these	DET
ajbmeb-2410	99	15	dynamics	dynamic	NOUN
ajbmeb-2410	99	16	will	will	AUX
ajbmeb-2410	99	17	be	be	AUX
ajbmeb-2410	99	18	critical	critical	ADJ
ajbmeb-2410	99	19	for	for	ADP
ajbmeb-2410	99	20	brands	brand	NOUN
ajbmeb-2410	99	21	seeking	seek	VERB
ajbmeb-2410	99	22	to	to	PART
ajbmeb-2410	99	23	succeed	succeed	VERB
ajbmeb-2410	99	24	in	in	ADP
ajbmeb-2410	99	25	a	a	DET
ajbmeb-2410	99	26	competitive	competitive	ADJ
ajbmeb-2410	99	27	marketplace	marketplace	NOUN
ajbmeb-2410	99	28	.	.	PUNCT
ajbmeb-2410	100	1	offers	offer	NOUN
ajbmeb-2410	100	2	in	in	ADP
ajbmeb-2410	100	3	my	my	PRON
ajbmeb-2410	100	4	work	work	NOUN
ajbmeb-2410	100	5	,	,	PUNCT
ajbmeb-2410	100	6	i	i	PRON
ajbmeb-2410	100	7	propose	propose	VERB
ajbmeb-2410	100	8	to	to	PART
ajbmeb-2410	100	9	consider	consider	VERB
ajbmeb-2410	100	10	the	the	DET
ajbmeb-2410	100	11	use	use	NOUN
ajbmeb-2410	100	12	of	of	ADP
ajbmeb-2410	100	13	influencers	influencer	NOUN
ajbmeb-2410	100	14	to	to	PART
ajbmeb-2410	100	15	informally	informally	ADV
ajbmeb-2410	100	16	integrate	integrate	VERB
ajbmeb-2410	100	17	products	product	NOUN
ajbmeb-2410	100	18	into	into	ADP
ajbmeb-2410	100	19	their	their	PRON
ajbmeb-2410	100	20	daily	daily	ADJ
ajbmeb-2410	100	21	lives	life	NOUN
ajbmeb-2410	100	22	.	.	PUNCT
ajbmeb-2410	101	1	this	this	DET
ajbmeb-2410	101	2	approach	approach	NOUN
ajbmeb-2410	101	3	is	be	AUX
ajbmeb-2410	101	4	based	base	VERB
ajbmeb-2410	101	5	on	on	ADP
ajbmeb-2410	101	6	the	the	DET
ajbmeb-2410	101	7	fact	fact	NOUN
ajbmeb-2410	101	8	that	that	SCONJ
ajbmeb-2410	101	9	influencers	influencer	NOUN
ajbmeb-2410	101	10	actively	actively	ADV
ajbmeb-2410	101	11	interact	interact	VERB
ajbmeb-2410	101	12	with	with	ADP
ajbmeb-2410	101	13	the	the	DET
ajbmeb-2410	101	14	audience	audience	NOUN
ajbmeb-2410	101	15	,	,	PUNCT
ajbmeb-2410	101	16	present	present	VERB
ajbmeb-2410	101	17	the	the	DET
ajbmeb-2410	101	18	product	product	NOUN
ajbmeb-2410	101	19	as	as	ADP
ajbmeb-2410	101	20	part	part	NOUN
ajbmeb-2410	101	21	of	of	ADP
ajbmeb-2410	101	22	their	their	PRON
ajbmeb-2410	101	23	daily	daily	ADJ
ajbmeb-2410	101	24	life	life	NOUN
ajbmeb-2410	101	25	without	without	ADP
ajbmeb-2410	101	26	focusing	focus	VERB
ajbmeb-2410	101	27	on	on	ADP
ajbmeb-2410	101	28	it	it	PRON
ajbmeb-2410	101	29	too	too	ADV
ajbmeb-2410	101	30	much	much	ADV
ajbmeb-2410	101	31	,	,	PUNCT
ajbmeb-2410	101	32	which	which	PRON
ajbmeb-2410	101	33	creates	create	VERB
ajbmeb-2410	101	34	the	the	DET
ajbmeb-2410	101	35	impression	impression	NOUN
ajbmeb-2410	101	36	of	of	ADP
ajbmeb-2410	101	37	natural	natural	ADJ
ajbmeb-2410	101	38	behavior	behavior	NOUN
ajbmeb-2410	101	39	,	,	PUNCT
ajbmeb-2410	101	40	and	and	CCONJ
ajbmeb-2410	101	41	not	not	PART
ajbmeb-2410	101	42	advertising	advertising	NOUN
ajbmeb-2410	101	43	.	.	PUNCT
ajbmeb-2410	102	1	when	when	SCONJ
ajbmeb-2410	102	2	influencers	influencer	NOUN
ajbmeb-2410	102	3	use	use	VERB
ajbmeb-2410	102	4	a	a	DET
ajbmeb-2410	102	5	product	product	NOUN
ajbmeb-2410	102	6	without	without	ADP
ajbmeb-2410	102	7	drawing	draw	VERB
ajbmeb-2410	102	8	special	special	ADJ
ajbmeb-2410	102	9	attention	attention	NOUN
ajbmeb-2410	102	10	to	to	ADP
ajbmeb-2410	102	11	it	it	PRON
ajbmeb-2410	102	12	,	,	PUNCT
ajbmeb-2410	102	13	consumers	consumer	NOUN
ajbmeb-2410	102	14	perceive	perceive	VERB
ajbmeb-2410	102	15	it	it	PRON
ajbmeb-2410	102	16	as	as	ADP
ajbmeb-2410	102	17	a	a	DET
ajbmeb-2410	102	18	personal	personal	ADJ
ajbmeb-2410	102	19	recommendation	recommendation	NOUN
ajbmeb-2410	102	20	,	,	PUNCT
ajbmeb-2410	102	21	and	and	CCONJ
ajbmeb-2410	102	22	not	not	PART
ajbmeb-2410	102	23	as	as	ADP
ajbmeb-2410	102	24	intrusive	intrusive	ADJ
ajbmeb-2410	102	25	advertising	advertising	NOUN
ajbmeb-2410	102	26	.	.	PUNCT
ajbmeb-2410	103	1	therefore	therefore	ADV
ajbmeb-2410	103	2	,	,	PUNCT
ajbmeb-2410	103	3	i	i	PRON
ajbmeb-2410	103	4	argue	argue	VERB
ajbmeb-2410	103	5	that	that	SCONJ
ajbmeb-2410	103	6	such	such	ADJ
ajbmeb-2410	103	7	informal	informal	ADJ
ajbmeb-2410	103	8	demonstrations	demonstration	NOUN
ajbmeb-2410	103	9	build	build	VERB
ajbmeb-2410	103	10	consumer	consumer	NOUN
ajbmeb-2410	103	11	trust	trust	NOUN
ajbmeb-2410	103	12	,	,	PUNCT
ajbmeb-2410	103	13	reduce	reduce	VERB
ajbmeb-2410	103	14	skepticism	skepticism	NOUN
ajbmeb-2410	103	15	and	and	CCONJ
ajbmeb-2410	103	16	increase	increase	VERB
ajbmeb-2410	103	17	engagement	engagement	NOUN
ajbmeb-2410	103	18	.	.	PUNCT
ajbmeb-2410	104	1	“	"	PUNCT
ajbmeb-2410	104	2	according	accord	VERB
ajbmeb-2410	104	3	to	to	ADP
ajbmeb-2410	104	4	a	a	DET
ajbmeb-2410	104	5	study	study	NOUN
ajbmeb-2410	104	6	by	by	ADP
ajbmeb-2410	104	7	business	business	NOUN
ajbmeb-2410	104	8	insider	insider	NOUN
ajbmeb-2410	104	9	,	,	PUNCT
ajbmeb-2410	104	10	49	49	NUM
ajbmeb-2410	104	11	%	%	NOUN
ajbmeb-2410	104	12	of	of	ADP
ajbmeb-2410	104	13	consumers	consumer	NOUN
ajbmeb-2410	104	14	trust	trust	VERB
ajbmeb-2410	104	15	influencer	influencer	NOUN
ajbmeb-2410	104	16	recommendations	recommendation	NOUN
ajbmeb-2410	104	17	more	more	ADJ
ajbmeb-2410	104	18	than	than	ADP
ajbmeb-2410	104	19	traditional	traditional	ADJ
ajbmeb-2410	104	20	advertising	advertising	NOUN
ajbmeb-2410	104	21	.	.	PUNCT
ajbmeb-2410	105	1	this	this	PRON
ajbmeb-2410	105	2	confirms	confirm	VERB
ajbmeb-2410	105	3	that	that	SCONJ
ajbmeb-2410	105	4	integrating	integrate	VERB
ajbmeb-2410	105	5	products	product	NOUN
ajbmeb-2410	105	6	into	into	ADP
ajbmeb-2410	105	7	the	the	DET
ajbmeb-2410	105	8	lives	life	NOUN
ajbmeb-2410	105	9	of	of	ADP
ajbmeb-2410	105	10	influencers	influencer	NOUN
ajbmeb-2410	105	11	can	can	AUX
ajbmeb-2410	105	12	be	be	AUX
ajbmeb-2410	105	13	extremely	extremely	ADV
ajbmeb-2410	105	14	effective	effective	ADJ
ajbmeb-2410	105	15	.	.	PUNCT
ajbmeb-2410	106	1	and	and	CCONJ
ajbmeb-2410	106	2	according	accord	VERB
ajbmeb-2410	106	3	to	to	ADP
ajbmeb-2410	106	4	a	a	DET
ajbmeb-2410	106	5	study	study	NOUN
ajbmeb-2410	106	6	by	by	ADP
ajbmeb-2410	106	7	mediakix	mediakix	PROPN
ajbmeb-2410	106	8	,	,	PUNCT
ajbmeb-2410	106	9	influencer	influencer	NOUN
ajbmeb-2410	106	10	publications	publication	NOUN
ajbmeb-2410	106	11	generate	generate	VERB
ajbmeb-2410	106	12	4	4	NUM
ajbmeb-2410	106	13	-	-	SYM
ajbmeb-2410	106	14	8	8	NUM
ajbmeb-2410	106	15	times	time	NOUN
ajbmeb-2410	106	16	more	more	ADJ
ajbmeb-2410	106	17	user	user	NOUN
ajbmeb-2410	106	18	interest	interest	NOUN
ajbmeb-2410	106	19	compared	compare	VERB
ajbmeb-2410	106	20	to	to	ADP
ajbmeb-2410	106	21	traditional	traditional	ADJ
ajbmeb-2410	106	22	advertising”7	advertising”7	PROPN
ajbmeb-2410	106	23	.	.	PUNCT
ajbmeb-2410	107	1	this	this	PRON
ajbmeb-2410	107	2	is	be	AUX
ajbmeb-2410	107	3	especially	especially	ADV
ajbmeb-2410	107	4	important	important	ADJ
ajbmeb-2410	107	5	in	in	ADP
ajbmeb-2410	107	6	today	today	NOUN
ajbmeb-2410	107	7	’s	’s	PART
ajbmeb-2410	107	8	times	time	NOUN
ajbmeb-2410	107	9	when	when	SCONJ
ajbmeb-2410	107	10	consumers	consumer	NOUN
ajbmeb-2410	107	11	tend	tend	VERB
ajbmeb-2410	107	12	to	to	PART
ajbmeb-2410	107	13	ignore	ignore	VERB
ajbmeb-2410	107	14	overt	overt	ADJ
ajbmeb-2410	107	15	advertising	advertising	NOUN
ajbmeb-2410	107	16	,	,	PUNCT
ajbmeb-2410	107	17	but	but	CCONJ
ajbmeb-2410	107	18	continue	continue	VERB
ajbmeb-2410	107	19	to	to	PART
ajbmeb-2410	107	20	respond	respond	VERB
ajbmeb-2410	107	21	to	to	ADP
ajbmeb-2410	107	22	recommendations	recommendation	NOUN
ajbmeb-2410	107	23	from	from	ADP
ajbmeb-2410	107	24	those	those	PRON
ajbmeb-2410	107	25	they	they	PRON
ajbmeb-2410	107	26	trust	trust	VERB
ajbmeb-2410	107	27	.	.	PUNCT
ajbmeb-2410	108	1	the	the	DET
ajbmeb-2410	108	2	financial	financial	ADJ
ajbmeb-2410	108	3	benefits	benefit	NOUN
ajbmeb-2410	108	4	also	also	ADV
ajbmeb-2410	108	5	confirm	confirm	VERB
ajbmeb-2410	108	6	the	the	DET
ajbmeb-2410	108	7	effectiveness	effectiveness	NOUN
ajbmeb-2410	108	8	of	of	ADP
ajbmeb-2410	108	9	this	this	DET
ajbmeb-2410	108	10	strategy	strategy	NOUN
ajbmeb-2410	108	11	.	.	PUNCT
ajbmeb-2410	109	1	a	a	DET
ajbmeb-2410	109	2	prime	prime	ADJ
ajbmeb-2410	109	3	example	example	NOUN
ajbmeb-2410	109	4	of	of	ADP
ajbmeb-2410	109	5	this	this	PRON
ajbmeb-2410	109	6	is	be	AUX
ajbmeb-2410	109	7	“	"	PUNCT
ajbmeb-2410	109	8	gymshark	gymshark	NOUN
ajbmeb-2410	109	9	,	,	PUNCT
ajbmeb-2410	109	10	a	a	DET
ajbmeb-2410	109	11	company	company	NOUN
ajbmeb-2410	109	12	using	use	VERB
ajbmeb-2410	109	13	an	an	DET
ajbmeb-2410	109	14	influencer	influencer	NOUN
ajbmeb-2410	109	15	marketing	marketing	NOUN
ajbmeb-2410	109	16	strategy	strategy	NOUN
ajbmeb-2410	109	17	,	,	PUNCT
ajbmeb-2410	109	18	which	which	PRON
ajbmeb-2410	109	19	reached	reach	VERB
ajbmeb-2410	109	20	a	a	DET
ajbmeb-2410	109	21	turnover	turnover	NOUN
ajbmeb-2410	109	22	of	of	ADP
ajbmeb-2410	109	23	$	$	SYM
ajbmeb-2410	109	24	300	300	NUM
ajbmeb-2410	109	25	7	7	NUM
ajbmeb-2410	109	26	https://supplygem.com/publications/influencer-marketing-statistics/	https://supplygem.com/publications/influencer-marketing-statistics/	PROPN
ajbmeb-2410	109	27	american	american	PROPN
ajbmeb-2410	109	28	journal	journal	PROPN
ajbmeb-2410	109	29	of	of	ADP
ajbmeb-2410	109	30	business	business	NOUN
ajbmeb-2410	109	31	management	management	NOUN
ajbmeb-2410	109	32	,	,	PUNCT
ajbmeb-2410	109	33	economics	economic	NOUN
ajbmeb-2410	109	34	and	and	CCONJ
ajbmeb-2410	109	35	banking	banking	NOUN
ajbmeb-2410	109	36	volume	volume	NOUN
ajbmeb-2410	109	37	29	29	NUM
ajbmeb-2410	109	38	october	october	PROPN
ajbmeb-2410	109	39	2024	2024	NUM
ajbmeb-2410	109	40	p	p	NOUN
ajbmeb-2410	109	41	a	a	DET
ajbmeb-2410	109	42	g	g	NOUN
ajbmeb-2410	109	43	e	e	NOUN
ajbmeb-2410	109	44	|	|	ADV
ajbmeb-2410	109	45	55	55	NUM
ajbmeb-2410	109	46	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2410	109	47	million	million	NUM
ajbmeb-2410	109	48	in	in	ADP
ajbmeb-2410	109	49	2020	2020	NUM
ajbmeb-2410	109	50	,	,	PUNCT
ajbmeb-2410	109	51	with	with	ADP
ajbmeb-2410	109	52	more	more	ADJ
ajbmeb-2410	109	53	than	than	ADP
ajbmeb-2410	109	54	70	70	NUM
ajbmeb-2410	109	55	%	%	NOUN
ajbmeb-2410	109	56	of	of	ADP
ajbmeb-2410	109	57	their	their	PRON
ajbmeb-2410	109	58	sales	sale	NOUN
ajbmeb-2410	109	59	coming	come	VERB
ajbmeb-2410	109	60	from	from	ADP
ajbmeb-2410	109	61	collaborations	collaboration	NOUN
ajbmeb-2410	109	62	with	with	ADP
ajbmeb-2410	109	63	fitness	fitness	NOUN
ajbmeb-2410	109	64	influencers”8	influencers”8	NOUN
ajbmeb-2410	109	65	.	.	PUNCT
ajbmeb-2410	110	1	my	my	PRON
ajbmeb-2410	110	2	suggestion	suggestion	NOUN
ajbmeb-2410	110	3	,	,	PUNCT
ajbmeb-2410	110	4	however	however	ADV
ajbmeb-2410	110	5	,	,	PUNCT
ajbmeb-2410	110	6	goes	go	VERB
ajbmeb-2410	110	7	further	far	ADV
ajbmeb-2410	110	8	:	:	PUNCT
ajbmeb-2410	110	9	key	key	ADJ
ajbmeb-2410	110	10	brand	brand	NOUN
ajbmeb-2410	110	11	ambassadors	ambassador	NOUN
ajbmeb-2410	110	12	should	should	AUX
ajbmeb-2410	110	13	not	not	PART
ajbmeb-2410	110	14	overtly	overtly	ADV
ajbmeb-2410	110	15	promote	promote	VERB
ajbmeb-2410	110	16	the	the	DET
ajbmeb-2410	110	17	product	product	NOUN
ajbmeb-2410	110	18	,	,	PUNCT
ajbmeb-2410	110	19	which	which	PRON
ajbmeb-2410	110	20	may	may	AUX
ajbmeb-2410	110	21	cause	cause	VERB
ajbmeb-2410	110	22	unnecessary	unnecessary	ADJ
ajbmeb-2410	110	23	skepticism	skepticism	NOUN
ajbmeb-2410	110	24	among	among	ADP
ajbmeb-2410	110	25	consumers	consumer	NOUN
ajbmeb-2410	110	26	.	.	PUNCT
ajbmeb-2410	111	1	instead	instead	ADV
ajbmeb-2410	111	2	,	,	PUNCT
ajbmeb-2410	111	3	they	they	PRON
ajbmeb-2410	111	4	should	should	AUX
ajbmeb-2410	111	5	use	use	VERB
ajbmeb-2410	111	6	the	the	DET
ajbmeb-2410	111	7	product	product	NOUN
ajbmeb-2410	111	8	informally	informally	ADV
ajbmeb-2410	111	9	in	in	ADP
ajbmeb-2410	111	10	their	their	PRON
ajbmeb-2410	111	11	daily	daily	ADJ
ajbmeb-2410	111	12	lives	life	NOUN
ajbmeb-2410	111	13	,	,	PUNCT
ajbmeb-2410	111	14	even	even	ADV
ajbmeb-2410	111	15	in	in	ADP
ajbmeb-2410	111	16	short	short	ADJ
ajbmeb-2410	111	17	,	,	PUNCT
ajbmeb-2410	111	18	unobtrusive	unobtrusive	ADJ
ajbmeb-2410	111	19	moments	moment	NOUN
ajbmeb-2410	111	20	.	.	PUNCT
ajbmeb-2410	112	1	consumers	consumer	NOUN
ajbmeb-2410	112	2	who	who	PRON
ajbmeb-2410	112	3	notice	notice	VERB
ajbmeb-2410	112	4	this	this	PRON
ajbmeb-2410	112	5	will	will	AUX
ajbmeb-2410	112	6	perceive	perceive	VERB
ajbmeb-2410	112	7	the	the	DET
ajbmeb-2410	112	8	product	product	NOUN
ajbmeb-2410	112	9	as	as	ADP
ajbmeb-2410	112	10	a	a	DET
ajbmeb-2410	112	11	natural	natural	ADJ
ajbmeb-2410	112	12	part	part	NOUN
ajbmeb-2410	112	13	of	of	ADP
ajbmeb-2410	112	14	the	the	DET
ajbmeb-2410	112	15	influencer	influencer	NOUN
ajbmeb-2410	112	16	’s	’s	PART
ajbmeb-2410	112	17	real	real	ADJ
ajbmeb-2410	112	18	life	life	NOUN
ajbmeb-2410	112	19	,	,	PUNCT
ajbmeb-2410	112	20	for	for	ADP
ajbmeb-2410	112	21	whom	whom	PRON
ajbmeb-2410	112	22	they	they	PRON
ajbmeb-2410	112	23	have	have	VERB
ajbmeb-2410	112	24	respect	respect	NOUN
ajbmeb-2410	112	25	and	and	CCONJ
ajbmeb-2410	112	26	admiration	admiration	NOUN
ajbmeb-2410	112	27	.	.	PUNCT
ajbmeb-2410	113	1	they	they	PRON
ajbmeb-2410	113	2	will	will	AUX
ajbmeb-2410	113	3	be	be	AUX
ajbmeb-2410	113	4	inspired	inspire	VERB
ajbmeb-2410	113	5	by	by	ADP
ajbmeb-2410	113	6	how	how	SCONJ
ajbmeb-2410	113	7	the	the	DET
ajbmeb-2410	113	8	product	product	NOUN
ajbmeb-2410	113	9	helps	help	VERB
ajbmeb-2410	113	10	the	the	DET
ajbmeb-2410	113	11	influencer	influencer	NOUN
ajbmeb-2410	113	12	achieve	achieve	VERB
ajbmeb-2410	113	13	success	success	NOUN
ajbmeb-2410	113	14	or	or	CCONJ
ajbmeb-2410	113	15	maintain	maintain	VERB
ajbmeb-2410	113	16	their	their	PRON
ajbmeb-2410	113	17	lifestyle	lifestyle	NOUN
ajbmeb-2410	113	18	.	.	PUNCT
ajbmeb-2410	114	1	this	this	DET
ajbmeb-2410	114	2	strategy	strategy	NOUN
ajbmeb-2410	114	3	will	will	AUX
ajbmeb-2410	114	4	help	help	VERB
ajbmeb-2410	114	5	minimize	minimize	VERB
ajbmeb-2410	114	6	“	"	PUNCT
ajbmeb-2410	114	7	ad	ad	NOUN
ajbmeb-2410	114	8	blindness	blindness	NOUN
ajbmeb-2410	114	9	”	"	PUNCT
ajbmeb-2410	114	10	and	and	CCONJ
ajbmeb-2410	114	11	lower	lower	VERB
ajbmeb-2410	114	12	the	the	DET
ajbmeb-2410	114	13	barriers	barrier	NOUN
ajbmeb-2410	114	14	to	to	ADP
ajbmeb-2410	114	15	consumer	consumer	NOUN
ajbmeb-2410	114	16	acceptance	acceptance	NOUN
ajbmeb-2410	114	17	of	of	ADP
ajbmeb-2410	114	18	advertising	advertising	NOUN
ajbmeb-2410	114	19	,	,	PUNCT
ajbmeb-2410	114	20	as	as	SCONJ
ajbmeb-2410	114	21	audiences	audience	NOUN
ajbmeb-2410	114	22	will	will	AUX
ajbmeb-2410	114	23	not	not	PART
ajbmeb-2410	114	24	feel	feel	VERB
ajbmeb-2410	114	25	like	like	SCONJ
ajbmeb-2410	114	26	they	they	PRON
ajbmeb-2410	114	27	are	be	AUX
ajbmeb-2410	114	28	being	be	AUX
ajbmeb-2410	114	29	aggressively	aggressively	ADV
ajbmeb-2410	114	30	advertised	advertise	VERB
ajbmeb-2410	114	31	to	to	ADP
ajbmeb-2410	114	32	the	the	DET
ajbmeb-2410	114	33	overload	overload	NOUN
ajbmeb-2410	114	34	of	of	ADP
ajbmeb-2410	114	35	their	their	PRON
ajbmeb-2410	114	36	lives	life	NOUN
ajbmeb-2410	114	37	,	,	PUNCT
ajbmeb-2410	114	38	which	which	PRON
ajbmeb-2410	114	39	they	they	PRON
ajbmeb-2410	114	40	are	be	AUX
ajbmeb-2410	114	41	already	already	ADV
ajbmeb-2410	114	42	tired	tired	ADJ
ajbmeb-2410	114	43	of	of	ADP
ajbmeb-2410	114	44	.	.	PUNCT
ajbmeb-2410	115	1	ultimately	ultimately	ADV
ajbmeb-2410	115	2	,	,	PUNCT
ajbmeb-2410	115	3	consumers	consumer	NOUN
ajbmeb-2410	115	4	will	will	AUX
ajbmeb-2410	115	5	be	be	AUX
ajbmeb-2410	115	6	inclined	incline	VERB
ajbmeb-2410	115	7	to	to	PART
ajbmeb-2410	115	8	choose	choose	VERB
ajbmeb-2410	115	9	the	the	DET
ajbmeb-2410	115	10	product	product	NOUN
ajbmeb-2410	115	11	based	base	VERB
ajbmeb-2410	115	12	on	on	ADP
ajbmeb-2410	115	13	the	the	DET
ajbmeb-2410	115	14	emotional	emotional	ADJ
ajbmeb-2410	115	15	attachment	attachment	NOUN
ajbmeb-2410	115	16	and	and	CCONJ
ajbmeb-2410	115	17	trust	trust	NOUN
ajbmeb-2410	115	18	that	that	PRON
ajbmeb-2410	115	19	will	will	AUX
ajbmeb-2410	115	20	be	be	AUX
ajbmeb-2410	115	21	formed	form	VERB
ajbmeb-2410	115	22	through	through	ADP
ajbmeb-2410	115	23	association	association	NOUN
ajbmeb-2410	115	24	with	with	ADP
ajbmeb-2410	115	25	their	their	PRON
ajbmeb-2410	115	26	role	role	NOUN
ajbmeb-2410	115	27	model	model	NOUN
ajbmeb-2410	115	28	.	.	PUNCT
ajbmeb-2410	116	1	therefore	therefore	ADV
ajbmeb-2410	116	2	,	,	PUNCT
ajbmeb-2410	116	3	i	i	PRON
ajbmeb-2410	116	4	believe	believe	VERB
ajbmeb-2410	116	5	that	that	SCONJ
ajbmeb-2410	116	6	using	use	VERB
ajbmeb-2410	116	7	celebrities	celebrity	NOUN
ajbmeb-2410	116	8	to	to	PART
ajbmeb-2410	116	9	informally	informally	ADV
ajbmeb-2410	116	10	promote	promote	VERB
ajbmeb-2410	116	11	products	product	NOUN
ajbmeb-2410	116	12	through	through	ADP
ajbmeb-2410	116	13	product	product	NOUN
ajbmeb-2410	116	14	placement	placement	NOUN
ajbmeb-2410	116	15	not	not	PART
ajbmeb-2410	116	16	only	only	ADV
ajbmeb-2410	116	17	increases	increase	VERB
ajbmeb-2410	116	18	consumer	consumer	NOUN
ajbmeb-2410	116	19	trust	trust	NOUN
ajbmeb-2410	116	20	and	and	CCONJ
ajbmeb-2410	116	21	engagement	engagement	NOUN
ajbmeb-2410	116	22	,	,	PUNCT
ajbmeb-2410	116	23	but	but	CCONJ
ajbmeb-2410	116	24	also	also	ADV
ajbmeb-2410	116	25	serves	serve	VERB
ajbmeb-2410	116	26	as	as	ADP
ajbmeb-2410	116	27	a	a	DET
ajbmeb-2410	116	28	cost	cost	NOUN
ajbmeb-2410	116	29	-	-	PUNCT
ajbmeb-2410	116	30	effective	effective	ADJ
ajbmeb-2410	116	31	strategy	strategy	NOUN
ajbmeb-2410	116	32	for	for	ADP
ajbmeb-2410	116	33	brands	brand	NOUN
ajbmeb-2410	116	34	.	.	PUNCT
ajbmeb-2410	117	1	i	i	PRON
ajbmeb-2410	117	2	also	also	ADV
ajbmeb-2410	117	3	propose	propose	VERB
ajbmeb-2410	117	4	a	a	DET
ajbmeb-2410	117	5	strategy	strategy	NOUN
ajbmeb-2410	117	6	that	that	PRON
ajbmeb-2410	117	7	basically	basically	ADV
ajbmeb-2410	117	8	means	mean	VERB
ajbmeb-2410	117	9	that	that	SCONJ
ajbmeb-2410	117	10	the	the	DET
ajbmeb-2410	117	11	product	product	NOUN
ajbmeb-2410	117	12	becomes	become	VERB
ajbmeb-2410	117	13	a	a	DET
ajbmeb-2410	117	14	visible	visible	ADJ
ajbmeb-2410	117	15	element	element	NOUN
ajbmeb-2410	117	16	of	of	ADP
ajbmeb-2410	117	17	the	the	DET
ajbmeb-2410	117	18	context	context	NOUN
ajbmeb-2410	117	19	in	in	ADP
ajbmeb-2410	117	20	any	any	DET
ajbmeb-2410	117	21	media	medium	NOUN
ajbmeb-2410	117	22	,	,	PUNCT
ajbmeb-2410	117	23	be	be	AUX
ajbmeb-2410	117	24	it	it	PRON
ajbmeb-2410	117	25	a	a	DET
ajbmeb-2410	117	26	tv	tv	NOUN
ajbmeb-2410	117	27	show	show	NOUN
ajbmeb-2410	117	28	,	,	PUNCT
ajbmeb-2410	117	29	a	a	DET
ajbmeb-2410	117	30	movie	movie	NOUN
ajbmeb-2410	117	31	,	,	PUNCT
ajbmeb-2410	117	32	a	a	DET
ajbmeb-2410	117	33	youtube	youtube	NOUN
ajbmeb-2410	117	34	video	video	NOUN
ajbmeb-2410	117	35	or	or	CCONJ
ajbmeb-2410	117	36	tiktok	tiktok	NOUN
ajbmeb-2410	117	37	,	,	PUNCT
ajbmeb-2410	117	38	regardless	regardless	ADV
ajbmeb-2410	117	39	of	of	ADP
ajbmeb-2410	117	40	whether	whether	SCONJ
ajbmeb-2410	117	41	it	it	PRON
ajbmeb-2410	117	42	is	be	AUX
ajbmeb-2410	117	43	portrayed	portray	VERB
ajbmeb-2410	117	44	positively	positively	ADV
ajbmeb-2410	117	45	or	or	CCONJ
ajbmeb-2410	117	46	negatively	negatively	ADV
ajbmeb-2410	117	47	.	.	PUNCT
ajbmeb-2410	118	1	the	the	DET
ajbmeb-2410	118	2	key	key	NOUN
ajbmeb-2410	118	3	is	be	AUX
ajbmeb-2410	118	4	that	that	SCONJ
ajbmeb-2410	118	5	it	it	PRON
ajbmeb-2410	118	6	does	do	AUX
ajbmeb-2410	118	7	not	not	PART
ajbmeb-2410	118	8	look	look	VERB
ajbmeb-2410	118	9	like	like	ADP
ajbmeb-2410	118	10	an	an	DET
ajbmeb-2410	118	11	overt	overt	ADJ
ajbmeb-2410	118	12	advertisement	advertisement	NOUN
ajbmeb-2410	118	13	,	,	PUNCT
ajbmeb-2410	118	14	but	but	CCONJ
ajbmeb-2410	118	15	is	be	AUX
ajbmeb-2410	118	16	still	still	ADV
ajbmeb-2410	118	17	noticeable	noticeable	ADJ
ajbmeb-2410	118	18	enough	enough	ADV
ajbmeb-2410	118	19	to	to	PART
ajbmeb-2410	118	20	be	be	AUX
ajbmeb-2410	118	21	remembered	remember	VERB
ajbmeb-2410	118	22	.	.	PUNCT
ajbmeb-2410	119	1	today	today	NOUN
ajbmeb-2410	119	2	's	's	PART
ajbmeb-2410	119	3	consumers	consumer	NOUN
ajbmeb-2410	119	4	interact	interact	VERB
ajbmeb-2410	119	5	with	with	ADP
ajbmeb-2410	119	6	content	content	NOUN
ajbmeb-2410	119	7	from	from	ADP
ajbmeb-2410	119	8	different	different	ADJ
ajbmeb-2410	119	9	sources	source	NOUN
ajbmeb-2410	119	10	,	,	PUNCT
ajbmeb-2410	119	11	and	and	CCONJ
ajbmeb-2410	119	12	such	such	DET
ajbmeb-2410	119	13	a	a	DET
ajbmeb-2410	119	14	strategy	strategy	NOUN
ajbmeb-2410	119	15	increases	increase	VERB
ajbmeb-2410	119	16	the	the	DET
ajbmeb-2410	119	17	likelihood	likelihood	NOUN
ajbmeb-2410	119	18	that	that	SCONJ
ajbmeb-2410	119	19	they	they	PRON
ajbmeb-2410	119	20	will	will	AUX
ajbmeb-2410	119	21	notice	notice	VERB
ajbmeb-2410	119	22	the	the	DET
ajbmeb-2410	119	23	product	product	NOUN
ajbmeb-2410	119	24	in	in	ADP
ajbmeb-2410	119	25	any	any	DET
ajbmeb-2410	119	26	format	format	NOUN
ajbmeb-2410	119	27	.	.	PUNCT
ajbmeb-2410	120	1	therefore	therefore	ADV
ajbmeb-2410	120	2	,	,	PUNCT
ajbmeb-2410	120	3	using	use	VERB
ajbmeb-2410	120	4	all	all	DET
ajbmeb-2410	120	5	available	available	ADJ
ajbmeb-2410	120	6	media	medium	NOUN
ajbmeb-2410	120	7	formats	format	NOUN
ajbmeb-2410	120	8	allows	allow	VERB
ajbmeb-2410	120	9	you	you	PRON
ajbmeb-2410	120	10	to	to	PART
ajbmeb-2410	120	11	reach	reach	VERB
ajbmeb-2410	120	12	a	a	DET
ajbmeb-2410	120	13	wide	wide	ADJ
ajbmeb-2410	120	14	and	and	CCONJ
ajbmeb-2410	120	15	diverse	diverse	ADJ
ajbmeb-2410	120	16	audience	audience	NOUN
ajbmeb-2410	120	17	.	.	PUNCT
ajbmeb-2410	121	1	for	for	ADP
ajbmeb-2410	121	2	example	example	NOUN
ajbmeb-2410	121	3	,	,	PUNCT
ajbmeb-2410	121	4	according	accord	VERB
ajbmeb-2410	121	5	to	to	ADP
ajbmeb-2410	121	6	nielsen	nielsen	PROPN
ajbmeb-2410	121	7	,	,	PUNCT
ajbmeb-2410	121	8	“	"	PUNCT
ajbmeb-2410	121	9	american	american	ADJ
ajbmeb-2410	121	10	adults	adult	NOUN
ajbmeb-2410	121	11	spend	spend	VERB
ajbmeb-2410	121	12	on	on	ADP
ajbmeb-2410	121	13	average	average	ADJ
ajbmeb-2410	121	14	more	more	ADJ
ajbmeb-2410	121	15	than	than	ADP
ajbmeb-2410	121	16	10	10	NUM
ajbmeb-2410	121	17	hours	hour	NOUN
ajbmeb-2410	121	18	a	a	DET
ajbmeb-2410	121	19	day	day	NOUN
ajbmeb-2410	121	20	in	in	ADP
ajbmeb-2410	121	21	the	the	DET
ajbmeb-2410	121	22	media	medium	NOUN
ajbmeb-2410	121	23	space	space	NOUN
ajbmeb-2410	121	24	.	.	PUNCT
ajbmeb-2410	122	1	this	this	PRON
ajbmeb-2410	122	2	confirms	confirm	VERB
ajbmeb-2410	122	3	that	that	SCONJ
ajbmeb-2410	122	4	such	such	DET
ajbmeb-2410	122	5	a	a	DET
ajbmeb-2410	122	6	strategy	strategy	NOUN
ajbmeb-2410	122	7	provides	provide	VERB
ajbmeb-2410	122	8	maximum	maximum	ADJ
ajbmeb-2410	122	9	impact	impact	NOUN
ajbmeb-2410	122	10	.	.	PUNCT
ajbmeb-2410	123	1	a	a	DET
ajbmeb-2410	123	2	product	product	NOUN
ajbmeb-2410	123	3	that	that	PRON
ajbmeb-2410	123	4	is	be	AUX
ajbmeb-2410	123	5	constantly	constantly	ADV
ajbmeb-2410	123	6	appearing	appear	VERB
ajbmeb-2410	123	7	on	on	ADP
ajbmeb-2410	123	8	various	various	ADJ
ajbmeb-2410	123	9	media	medium	NOUN
ajbmeb-2410	123	10	platforms	platform	NOUN
ajbmeb-2410	123	11	,	,	PUNCT
ajbmeb-2410	123	12	even	even	ADV
ajbmeb-2410	123	13	if	if	SCONJ
ajbmeb-2410	123	14	it	it	PRON
ajbmeb-2410	123	15	is	be	AUX
ajbmeb-2410	123	16	not	not	PART
ajbmeb-2410	123	17	always	always	ADV
ajbmeb-2410	123	18	portrayed	portray	VERB
ajbmeb-2410	123	19	positively	positively	ADV
ajbmeb-2410	123	20	,	,	PUNCT
ajbmeb-2410	123	21	gradually	gradually	ADV
ajbmeb-2410	123	22	becomes	becomes	AUX
ajbmeb-2410	123	23	ingrained	ingrain	VERB
ajbmeb-2410	123	24	in	in	ADP
ajbmeb-2410	123	25	the	the	DET
ajbmeb-2410	123	26	minds	mind	NOUN
ajbmeb-2410	123	27	of	of	ADP
ajbmeb-2410	123	28	the	the	DET
ajbmeb-2410	123	29	audience	audience	NOUN
ajbmeb-2410	123	30	,	,	PUNCT
ajbmeb-2410	123	31	sometimes	sometimes	ADV
ajbmeb-2410	123	32	even	even	ADV
ajbmeb-2410	123	33	presenting	present	VERB
ajbmeb-2410	123	34	the	the	DET
ajbmeb-2410	123	35	product	product	NOUN
ajbmeb-2410	123	36	with	with	ADP
ajbmeb-2410	123	37	a	a	DET
ajbmeb-2410	123	38	less	less	ADJ
ajbmeb-2410	123	39	than	than	ADP
ajbmeb-2410	123	40	favorable	favorable	ADJ
ajbmeb-2410	123	41	attitude	attitude	NOUN
ajbmeb-2410	123	42	towards	towards	ADP
ajbmeb-2410	123	43	it	it	PRON
ajbmeb-2410	123	44	can	can	AUX
ajbmeb-2410	123	45	increase	increase	VERB
ajbmeb-2410	123	46	consumer	consumer	NOUN
ajbmeb-2410	123	47	trust	trust	NOUN
ajbmeb-2410	123	48	due	due	ADP
ajbmeb-2410	123	49	to	to	ADP
ajbmeb-2410	123	50	the	the	DET
ajbmeb-2410	123	51	fact	fact	NOUN
ajbmeb-2410	123	52	that	that	SCONJ
ajbmeb-2410	123	53	it	it	PRON
ajbmeb-2410	123	54	will	will	AUX
ajbmeb-2410	123	55	not	not	PART
ajbmeb-2410	123	56	look	look	VERB
ajbmeb-2410	123	57	like	like	ADP
ajbmeb-2410	123	58	a	a	DET
ajbmeb-2410	123	59	regular	regular	ADJ
ajbmeb-2410	123	60	advertisement	advertisement	NOUN
ajbmeb-2410	123	61	with	with	ADP
ajbmeb-2410	123	62	only	only	ADV
ajbmeb-2410	123	63	positive	positive	ADJ
ajbmeb-2410	123	64	qualities	quality	NOUN
ajbmeb-2410	123	65	of	of	ADP
ajbmeb-2410	123	66	the	the	DET
ajbmeb-2410	123	67	product	product	NOUN
ajbmeb-2410	123	68	.	.	PUNCT
ajbmeb-2410	124	1	as	as	ADP
ajbmeb-2410	124	2	a	a	DET
ajbmeb-2410	124	3	result	result	NOUN
ajbmeb-2410	124	4	,	,	PUNCT
ajbmeb-2410	124	5	consumers	consumer	NOUN
ajbmeb-2410	124	6	are	be	AUX
ajbmeb-2410	124	7	more	more	ADV
ajbmeb-2410	124	8	likely	likely	ADJ
ajbmeb-2410	124	9	to	to	PART
ajbmeb-2410	124	10	choose	choose	VERB
ajbmeb-2410	124	11	a	a	DET
ajbmeb-2410	124	12	familiar	familiar	ADJ
ajbmeb-2410	124	13	product	product	NOUN
ajbmeb-2410	124	14	.	.	PUNCT
ajbmeb-2410	125	1	this	this	PRON
ajbmeb-2410	125	2	is	be	AUX
ajbmeb-2410	125	3	due	due	ADJ
ajbmeb-2410	125	4	to	to	ADP
ajbmeb-2410	125	5	the	the	DET
ajbmeb-2410	125	6	"	"	PUNCT
ajbmeb-2410	125	7	mere	mere	ADJ
ajbmeb-2410	125	8	exposure	exposure	NOUN
ajbmeb-2410	125	9	effect	effect	NOUN
ajbmeb-2410	125	10	"	"	PUNCT
ajbmeb-2410	125	11	,	,	PUNCT
ajbmeb-2410	125	12	when	when	SCONJ
ajbmeb-2410	125	13	repeated	repeat	VERB
ajbmeb-2410	125	14	exposure	exposure	NOUN
ajbmeb-2410	125	15	to	to	ADP
ajbmeb-2410	125	16	a	a	DET
ajbmeb-2410	125	17	product	product	NOUN
ajbmeb-2410	125	18	increases	increase	VERB
ajbmeb-2410	125	19	its	its	PRON
ajbmeb-2410	125	20	recognition	recognition	NOUN
ajbmeb-2410	125	21	and	and	CCONJ
ajbmeb-2410	125	22	attractiveness	attractiveness	NOUN
ajbmeb-2410	125	23	.	.	PUNCT
ajbmeb-2410	126	1	for	for	ADP
ajbmeb-2410	126	2	example	example	NOUN
ajbmeb-2410	126	3	,	,	PUNCT
ajbmeb-2410	126	4	a	a	DET
ajbmeb-2410	126	5	study	study	NOUN
ajbmeb-2410	126	6	by	by	ADP
ajbmeb-2410	126	7	ipsos	ipsos	PROPN
ajbmeb-2410	126	8	showed	show	VERB
ajbmeb-2410	126	9	that	that	SCONJ
ajbmeb-2410	126	10	67	67	NUM
ajbmeb-2410	126	11	%	%	NOUN
ajbmeb-2410	126	12	of	of	ADP
ajbmeb-2410	126	13	consumers	consumer	NOUN
ajbmeb-2410	126	14	prefer	prefer	VERB
ajbmeb-2410	126	15	products	product	NOUN
ajbmeb-2410	126	16	with	with	ADP
ajbmeb-2410	126	17	which	which	PRON
ajbmeb-2410	126	18	they	they	PRON
ajbmeb-2410	126	19	are	be	AUX
ajbmeb-2410	126	20	already	already	ADV
ajbmeb-2410	126	21	familiar	familiar	ADJ
ajbmeb-2410	126	22	.	.	PUNCT
ajbmeb-2410	127	1	the	the	DET
ajbmeb-2410	127	2	product	product	NOUN
ajbmeb-2410	127	3	can	can	AUX
ajbmeb-2410	127	4	also	also	ADV
ajbmeb-2410	127	5	be	be	AUX
ajbmeb-2410	127	6	integrated	integrate	VERB
ajbmeb-2410	127	7	into	into	ADP
ajbmeb-2410	127	8	a	a	DET
ajbmeb-2410	127	9	variety	variety	NOUN
ajbmeb-2410	127	10	of	of	ADP
ajbmeb-2410	127	11	narratives	narrative	NOUN
ajbmeb-2410	127	12	and	and	CCONJ
ajbmeb-2410	127	13	contexts	context	NOUN
ajbmeb-2410	127	14	,	,	PUNCT
ajbmeb-2410	127	15	whether	whether	SCONJ
ajbmeb-2410	127	16	it	it	PRON
ajbmeb-2410	127	17	’s	’	VERB
ajbmeb-2410	127	18	a	a	DET
ajbmeb-2410	127	19	scene	scene	NOUN
ajbmeb-2410	127	20	in	in	ADP
ajbmeb-2410	127	21	a	a	DET
ajbmeb-2410	127	22	movie	movie	NOUN
ajbmeb-2410	127	23	where	where	SCONJ
ajbmeb-2410	127	24	the	the	DET
ajbmeb-2410	127	25	main	main	ADJ
ajbmeb-2410	127	26	character	character	NOUN
ajbmeb-2410	127	27	uses	use	VERB
ajbmeb-2410	127	28	the	the	DET
ajbmeb-2410	127	29	product	product	NOUN
ajbmeb-2410	127	30	or	or	CCONJ
ajbmeb-2410	127	31	a	a	DET
ajbmeb-2410	127	32	brief	brief	ADJ
ajbmeb-2410	127	33	mention	mention	NOUN
ajbmeb-2410	127	34	in	in	ADP
ajbmeb-2410	127	35	a	a	DET
ajbmeb-2410	127	36	youtube	youtube	NOUN
ajbmeb-2410	127	37	review”9	review”9	NOUN
ajbmeb-2410	127	38	.	.	PUNCT
ajbmeb-2410	128	1	this	this	DET
ajbmeb-2410	128	2	flexible	flexible	ADJ
ajbmeb-2410	128	3	format	format	NOUN
ajbmeb-2410	128	4	gives	give	VERB
ajbmeb-2410	128	5	brands	brand	NOUN
ajbmeb-2410	128	6	the	the	DET
ajbmeb-2410	128	7	opportunity	opportunity	NOUN
ajbmeb-2410	128	8	to	to	PART
ajbmeb-2410	128	9	avoid	avoid	VERB
ajbmeb-2410	128	10	rigid	rigid	ADJ
ajbmeb-2410	128	11	advertising	advertising	NOUN
ajbmeb-2410	128	12	scripts	script	NOUN
ajbmeb-2410	128	13	that	that	PRON
ajbmeb-2410	128	14	have	have	AUX
ajbmeb-2410	128	15	long	long	ADV
ajbmeb-2410	128	16	been	be	AUX
ajbmeb-2410	128	17	boring	boring	ADJ
ajbmeb-2410	128	18	to	to	ADP
ajbmeb-2410	128	19	audiences	audience	NOUN
ajbmeb-2410	128	20	.	.	PUNCT
ajbmeb-2410	129	1	when	when	SCONJ
ajbmeb-2410	129	2	a	a	DET
ajbmeb-2410	129	3	product	product	NOUN
ajbmeb-2410	129	4	becomes	become	VERB
ajbmeb-2410	129	5	part	part	NOUN
ajbmeb-2410	129	6	of	of	ADP
ajbmeb-2410	129	7	engaging	engage	VERB
ajbmeb-2410	129	8	or	or	CCONJ
ajbmeb-2410	129	9	emotionally	emotionally	ADV
ajbmeb-2410	129	10	charged	charge	VERB
ajbmeb-2410	129	11	content	content	NOUN
ajbmeb-2410	129	12	(	(	PUNCT
ajbmeb-2410	129	13	such	such	ADJ
ajbmeb-2410	129	14	as	as	ADP
ajbmeb-2410	129	15	a	a	DET
ajbmeb-2410	129	16	key	key	ADJ
ajbmeb-2410	129	17	moment	moment	NOUN
ajbmeb-2410	129	18	in	in	ADP
ajbmeb-2410	129	19	a	a	DET
ajbmeb-2410	129	20	movie	movie	NOUN
ajbmeb-2410	129	21	or	or	CCONJ
ajbmeb-2410	129	22	a	a	DET
ajbmeb-2410	129	23	popular	popular	ADJ
ajbmeb-2410	129	24	tiktok	tiktok	ADJ
ajbmeb-2410	129	25	clip	clip	NOUN
ajbmeb-2410	129	26	)	)	PUNCT
ajbmeb-2410	129	27	,	,	PUNCT
ajbmeb-2410	129	28	it	it	PRON
ajbmeb-2410	129	29	creates	create	VERB
ajbmeb-2410	129	30	a	a	DET
ajbmeb-2410	129	31	strong	strong	ADJ
ajbmeb-2410	129	32	association	association	NOUN
ajbmeb-2410	129	33	with	with	ADP
ajbmeb-2410	129	34	these	these	DET
ajbmeb-2410	129	35	emotions	emotion	NOUN
ajbmeb-2410	129	36	in	in	ADP
ajbmeb-2410	129	37	the	the	DET
ajbmeb-2410	129	38	audience	audience	NOUN
ajbmeb-2410	129	39	and	and	CCONJ
ajbmeb-2410	129	40	becomes	become	VERB
ajbmeb-2410	129	41	more	more	ADV
ajbmeb-2410	129	42	memorable	memorable	ADJ
ajbmeb-2410	129	43	.	.	PUNCT
ajbmeb-2410	130	1	this	this	PRON
ajbmeb-2410	130	2	not	not	PART
ajbmeb-2410	130	3	only	only	ADV
ajbmeb-2410	130	4	increases	increase	VERB
ajbmeb-2410	130	5	brand	brand	NOUN
ajbmeb-2410	130	6	awareness	awareness	NOUN
ajbmeb-2410	130	7	,	,	PUNCT
ajbmeb-2410	130	8	but	but	CCONJ
ajbmeb-2410	130	9	also	also	ADV
ajbmeb-2410	130	10	promotes	promote	VERB
ajbmeb-2410	130	11	a	a	DET
ajbmeb-2410	130	12	deep	deep	ADJ
ajbmeb-2410	130	13	emotional	emotional	ADJ
ajbmeb-2410	130	14	connection	connection	NOUN
ajbmeb-2410	130	15	with	with	ADP
ajbmeb-2410	130	16	the	the	DET
ajbmeb-2410	130	17	product	product	NOUN
ajbmeb-2410	130	18	.	.	PUNCT
ajbmeb-2410	131	1	according	accord	VERB
ajbmeb-2410	131	2	to	to	ADP
ajbmeb-2410	131	3	adweek	adweek	NOUN
ajbmeb-2410	131	4	,	,	PUNCT
ajbmeb-2410	131	5	“	"	PUNCT
ajbmeb-2410	131	6	emotional	emotional	ADJ
ajbmeb-2410	131	7	advertising	advertising	NOUN
ajbmeb-2410	131	8	is	be	AUX
ajbmeb-2410	131	9	70	70	NUM
ajbmeb-2410	131	10	%	%	NOUN
ajbmeb-2410	131	11	more	more	ADV
ajbmeb-2410	131	12	effective	effective	ADJ
ajbmeb-2410	131	13	than	than	ADP
ajbmeb-2410	131	14	traditional	traditional	ADJ
ajbmeb-2410	131	15	advertising	advertising	NOUN
ajbmeb-2410	131	16	campaigns	campaign	NOUN
ajbmeb-2410	131	17	because	because	SCONJ
ajbmeb-2410	131	18	it	it	PRON
ajbmeb-2410	131	19	increases	increase	VERB
ajbmeb-2410	131	20	connection	connection	NOUN
ajbmeb-2410	131	21	with	with	ADP
ajbmeb-2410	131	22	consumers	consumer	NOUN
ajbmeb-2410	131	23	.	.	PUNCT
ajbmeb-2410	132	1	including	include	VERB
ajbmeb-2410	132	2	a	a	DET
ajbmeb-2410	132	3	product	product	NOUN
ajbmeb-2410	132	4	in	in	ADP
ajbmeb-2410	132	5	different	different	ADJ
ajbmeb-2410	132	6	media	medium	NOUN
ajbmeb-2410	132	7	formats	format	NOUN
ajbmeb-2410	132	8	also	also	ADV
ajbmeb-2410	132	9	allows	allow	VERB
ajbmeb-2410	132	10	you	you	PRON
ajbmeb-2410	132	11	to	to	PART
ajbmeb-2410	132	12	engage	engage	VERB
ajbmeb-2410	132	13	different	different	ADJ
ajbmeb-2410	132	14	age	age	NOUN
ajbmeb-2410	132	15	and	and	CCONJ
ajbmeb-2410	132	16	social	social	ADJ
ajbmeb-2410	132	17	groups	group	NOUN
ajbmeb-2410	132	18	.	.	PUNCT
ajbmeb-2410	133	1	according	accord	VERB
ajbmeb-2410	133	2	to	to	ADP
ajbmeb-2410	133	3	pew	pew	NOUN
ajbmeb-2410	133	4	research	research	NOUN
ajbmeb-2410	133	5	,	,	PUNCT
ajbmeb-2410	133	6	73	73	NUM
ajbmeb-2410	133	7	%	%	NOUN
ajbmeb-2410	133	8	of	of	ADP
ajbmeb-2410	133	9	american	american	ADJ
ajbmeb-2410	133	10	adults	adult	NOUN
ajbmeb-2410	133	11	use	use	VERB
ajbmeb-2410	133	12	youtube	youtube	NOUN
ajbmeb-2410	133	13	,	,	PUNCT
ajbmeb-2410	133	14	while	while	SCONJ
ajbmeb-2410	133	15	tiktok	tiktok	NOUN
ajbmeb-2410	133	16	is	be	AUX
ajbmeb-2410	133	17	increasingly	increasingly	ADV
ajbmeb-2410	133	18	attracting	attract	VERB
ajbmeb-2410	133	19	younger	young	ADJ
ajbmeb-2410	133	20	users	user	NOUN
ajbmeb-2410	133	21	.	.	PUNCT
ajbmeb-2410	134	1	for	for	ADP
ajbmeb-2410	134	2	8	8	NUM
ajbmeb-2410	134	3	https://www.meltwater.com/en/blog/influencer-marketing-statistics	https://www.meltwater.com/en/blog/influencer-marketing-statistic	NOUN
ajbmeb-2410	134	4	9	9	NUM
ajbmeb-2410	134	5	https://www.nielsen.com/insights/2019/adult-americans-are-spending-more-time-than-ever-with-video/	https://www.nielsen.com/insights/2019/adult-americans-are-spending-more-time-than-ever-with-video/	NUM
ajbmeb-2410	134	6	american	american	ADJ
ajbmeb-2410	134	7	journal	journal	PROPN
ajbmeb-2410	134	8	of	of	ADP
ajbmeb-2410	134	9	business	business	NOUN
ajbmeb-2410	134	10	management	management	NOUN
ajbmeb-2410	134	11	,	,	PUNCT
ajbmeb-2410	134	12	economics	economic	NOUN
ajbmeb-2410	134	13	and	and	CCONJ
ajbmeb-2410	134	14	banking	banking	NOUN
ajbmeb-2410	134	15	volume	volume	NOUN
ajbmeb-2410	134	16	29	29	NUM
ajbmeb-2410	134	17	october	october	PROPN
ajbmeb-2410	134	18	2024	2024	NUM
ajbmeb-2410	134	19	p	p	NOUN
ajbmeb-2410	134	20	a	a	DET
ajbmeb-2410	134	21	g	g	NOUN
ajbmeb-2410	134	22	e	e	NOUN
ajbmeb-2410	134	23	|	|	ADV
ajbmeb-2410	134	24	56	56	NUM
ajbmeb-2410	134	25	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2410	134	26	example	example	NOUN
ajbmeb-2410	134	27	,	,	PUNCT
ajbmeb-2410	134	28	younger	young	ADJ
ajbmeb-2410	134	29	audiences	audience	NOUN
ajbmeb-2410	134	30	are	be	AUX
ajbmeb-2410	134	31	more	more	ADV
ajbmeb-2410	134	32	likely	likely	ADJ
ajbmeb-2410	134	33	to	to	PART
ajbmeb-2410	134	34	engage	engage	VERB
ajbmeb-2410	134	35	with	with	ADP
ajbmeb-2410	134	36	tiktok	tiktok	NOUN
ajbmeb-2410	134	37	and	and	CCONJ
ajbmeb-2410	134	38	youtube	youtube	NOUN
ajbmeb-2410	134	39	,	,	PUNCT
ajbmeb-2410	134	40	while	while	SCONJ
ajbmeb-2410	134	41	older	old	ADJ
ajbmeb-2410	134	42	age	age	NOUN
ajbmeb-2410	134	43	groups	group	NOUN
ajbmeb-2410	134	44	may	may	AUX
ajbmeb-2410	134	45	prefer	prefer	VERB
ajbmeb-2410	134	46	tv	tv	NOUN
ajbmeb-2410	134	47	and	and	CCONJ
ajbmeb-2410	134	48	film	film	NOUN
ajbmeb-2410	134	49	”	"	PUNCT
ajbmeb-2410	134	50	.	.	PUNCT
ajbmeb-2410	135	1	product	product	NOUN
ajbmeb-2410	135	2	placement	placement	NOUN
ajbmeb-2410	135	3	and	and	CCONJ
ajbmeb-2410	135	4	hidden	hide	VERB
ajbmeb-2410	135	5	advertising	advertising	NOUN
ajbmeb-2410	135	6	campaigns	campaign	NOUN
ajbmeb-2410	135	7	can	can	AUX
ajbmeb-2410	135	8	increase	increase	VERB
ajbmeb-2410	135	9	brand	brand	NOUN
ajbmeb-2410	135	10	sales	sale	NOUN
ajbmeb-2410	135	11	.	.	PUNCT
ajbmeb-2410	136	1	a	a	DET
ajbmeb-2410	136	2	successful	successful	ADJ
ajbmeb-2410	136	3	example	example	NOUN
ajbmeb-2410	136	4	is	be	AUX
ajbmeb-2410	136	5	the	the	DET
ajbmeb-2410	136	6	product	product	NOUN
ajbmeb-2410	136	7	integration	integration	NOUN
ajbmeb-2410	136	8	in	in	ADP
ajbmeb-2410	136	9	the	the	DET
ajbmeb-2410	136	10	tv	tv	NOUN
ajbmeb-2410	136	11	series	series	NOUN
ajbmeb-2410	136	12	stranger	strange	ADJ
ajbmeb-2410	136	13	things	thing	NOUN
ajbmeb-2410	136	14	,	,	PUNCT
ajbmeb-2410	136	15	where	where	SCONJ
ajbmeb-2410	136	16	coca	coca	PROPN
ajbmeb-2410	136	17	-	-	PUNCT
ajbmeb-2410	136	18	cola	cola	PROPN
ajbmeb-2410	136	19	became	become	VERB
ajbmeb-2410	136	20	part	part	NOUN
ajbmeb-2410	136	21	of	of	ADP
ajbmeb-2410	136	22	the	the	DET
ajbmeb-2410	136	23	storyline	storyline	NOUN
ajbmeb-2410	136	24	,	,	PUNCT
ajbmeb-2410	136	25	leading	lead	VERB
ajbmeb-2410	136	26	to	to	ADP
ajbmeb-2410	136	27	a	a	DET
ajbmeb-2410	136	28	4	4	NUM
ajbmeb-2410	136	29	%	%	NOUN
ajbmeb-2410	136	30	increase	increase	NOUN
ajbmeb-2410	136	31	in	in	ADP
ajbmeb-2410	136	32	sales	sale	NOUN
ajbmeb-2410	136	33	during	during	ADP
ajbmeb-2410	136	34	the	the	DET
ajbmeb-2410	136	35	release	release	NOUN
ajbmeb-2410	136	36	of	of	ADP
ajbmeb-2410	136	37	the	the	DET
ajbmeb-2410	136	38	new	new	ADJ
ajbmeb-2410	136	39	season	season	NOUN
ajbmeb-2410	136	40	.	.	PUNCT
ajbmeb-2410	137	1	this	this	PRON
ajbmeb-2410	137	2	proves	prove	VERB
ajbmeb-2410	137	3	that	that	SCONJ
ajbmeb-2410	137	4	a	a	DET
ajbmeb-2410	137	5	product	product	NOUN
ajbmeb-2410	137	6	organically	organically	ADV
ajbmeb-2410	137	7	integrated	integrate	VERB
ajbmeb-2410	137	8	into	into	ADP
ajbmeb-2410	137	9	popular	popular	ADJ
ajbmeb-2410	137	10	content	content	NOUN
ajbmeb-2410	137	11	can	can	AUX
ajbmeb-2410	137	12	influence	influence	VERB
ajbmeb-2410	137	13	consumer	consumer	NOUN
ajbmeb-2410	137	14	behavior.therefore	behavior.therefore	NOUN
ajbmeb-2410	137	15	,	,	PUNCT
ajbmeb-2410	137	16	i	i	PRON
ajbmeb-2410	137	17	believe	believe	VERB
ajbmeb-2410	137	18	that	that	SCONJ
ajbmeb-2410	137	19	using	use	VERB
ajbmeb-2410	137	20	the	the	DET
ajbmeb-2410	137	21	product	product	NOUN
ajbmeb-2410	137	22	in	in	ADP
ajbmeb-2410	137	23	media	medium	NOUN
ajbmeb-2410	137	24	formats	format	NOUN
ajbmeb-2410	137	25	,	,	PUNCT
ajbmeb-2410	137	26	making	make	VERB
ajbmeb-2410	137	27	it	it	PRON
ajbmeb-2410	137	28	part	part	NOUN
ajbmeb-2410	137	29	of	of	ADP
ajbmeb-2410	137	30	the	the	DET
ajbmeb-2410	137	31	context	context	NOUN
ajbmeb-2410	137	32	but	but	CCONJ
ajbmeb-2410	137	33	not	not	PART
ajbmeb-2410	137	34	turning	turn	VERB
ajbmeb-2410	137	35	it	it	PRON
ajbmeb-2410	137	36	into	into	ADP
ajbmeb-2410	137	37	overt	overt	ADJ
ajbmeb-2410	137	38	advertising	advertising	NOUN
ajbmeb-2410	137	39	,	,	PUNCT
ajbmeb-2410	137	40	is	be	AUX
ajbmeb-2410	137	41	an	an	DET
ajbmeb-2410	137	42	effective	effective	ADJ
ajbmeb-2410	137	43	strategy	strategy	NOUN
ajbmeb-2410	137	44	.	.	PUNCT
ajbmeb-2410	138	1	it	it	PRON
ajbmeb-2410	138	2	allows	allow	VERB
ajbmeb-2410	138	3	brands	brand	NOUN
ajbmeb-2410	138	4	to	to	PART
ajbmeb-2410	138	5	remain	remain	VERB
ajbmeb-2410	138	6	visible	visible	ADJ
ajbmeb-2410	138	7	,	,	PUNCT
ajbmeb-2410	138	8	evoking	evoke	VERB
ajbmeb-2410	138	9	positive	positive	ADJ
ajbmeb-2410	138	10	emotions	emotion	NOUN
ajbmeb-2410	138	11	and	and	CCONJ
ajbmeb-2410	138	12	trust	trust	NOUN
ajbmeb-2410	138	13	in	in	ADP
ajbmeb-2410	138	14	consumers	consumer	NOUN
ajbmeb-2410	138	15	,	,	PUNCT
ajbmeb-2410	138	16	which	which	PRON
ajbmeb-2410	138	17	ultimately	ultimately	ADV
ajbmeb-2410	138	18	leads	lead	VERB
ajbmeb-2410	138	19	to	to	ADP
ajbmeb-2410	138	20	increased	increase	VERB
ajbmeb-2410	138	21	sales	sale	NOUN
ajbmeb-2410	138	22	and	and	CCONJ
ajbmeb-2410	138	23	loyalty	loyalty	NOUN
ajbmeb-2410	138	24	.	.	PUNCT
ajbmeb-2410	139	1	continuing	continue	VERB
ajbmeb-2410	139	2	with	with	ADP
ajbmeb-2410	139	3	my	my	PRON
ajbmeb-2410	139	4	thoughts	thought	NOUN
ajbmeb-2410	139	5	on	on	ADP
ajbmeb-2410	139	6	hidden	hide	VERB
ajbmeb-2410	139	7	advertising	advertising	NOUN
ajbmeb-2410	139	8	,	,	PUNCT
ajbmeb-2410	139	9	which	which	PRON
ajbmeb-2410	139	10	is	be	AUX
ajbmeb-2410	139	11	oxymoronic	oxymoronic	ADJ
ajbmeb-2410	139	12	but	but	CCONJ
ajbmeb-2410	139	13	incredibly	incredibly	ADV
ajbmeb-2410	139	14	successful	successful	ADJ
ajbmeb-2410	139	15	,	,	PUNCT
ajbmeb-2410	139	16	i	i	PRON
ajbmeb-2410	139	17	suggest	suggest	VERB
ajbmeb-2410	139	18	one	one	NUM
ajbmeb-2410	139	19	of	of	ADP
ajbmeb-2410	139	20	the	the	DET
ajbmeb-2410	139	21	best	good	ADJ
ajbmeb-2410	139	22	ways	way	NOUN
ajbmeb-2410	139	23	to	to	PART
ajbmeb-2410	139	24	make	make	VERB
ajbmeb-2410	139	25	hidden	hidden	ADJ
ajbmeb-2410	139	26	advertising	advertising	NOUN
ajbmeb-2410	139	27	really	really	ADV
ajbmeb-2410	139	28	noticeable	noticeable	ADJ
ajbmeb-2410	139	29	.	.	PUNCT
ajbmeb-2410	140	1	because	because	SCONJ
ajbmeb-2410	140	2	customers	customer	NOUN
ajbmeb-2410	140	3	are	be	AUX
ajbmeb-2410	140	4	more	more	ADV
ajbmeb-2410	140	5	likely	likely	ADJ
ajbmeb-2410	140	6	to	to	PART
ajbmeb-2410	140	7	engage	engage	VERB
ajbmeb-2410	140	8	with	with	ADP
ajbmeb-2410	140	9	a	a	DET
ajbmeb-2410	140	10	product	product	NOUN
ajbmeb-2410	140	11	without	without	ADP
ajbmeb-2410	140	12	being	be	AUX
ajbmeb-2410	140	13	aware	aware	ADJ
ajbmeb-2410	140	14	of	of	ADP
ajbmeb-2410	140	15	its	its	PRON
ajbmeb-2410	140	16	underlying	underlying	ADJ
ajbmeb-2410	140	17	commercial	commercial	ADJ
ajbmeb-2410	140	18	goal	goal	NOUN
ajbmeb-2410	140	19	when	when	SCONJ
ajbmeb-2410	140	20	it	it	PRON
ajbmeb-2410	140	21	becomes	become	VERB
ajbmeb-2410	140	22	ingrained	ingrain	VERB
ajbmeb-2410	140	23	in	in	ADP
ajbmeb-2410	140	24	daily	daily	ADJ
ajbmeb-2410	140	25	life	life	NOUN
ajbmeb-2410	140	26	.	.	PUNCT
ajbmeb-2410	141	1	making	make	VERB
ajbmeb-2410	141	2	a	a	DET
ajbmeb-2410	141	3	product	product	NOUN
ajbmeb-2410	141	4	into	into	ADP
ajbmeb-2410	141	5	a	a	DET
ajbmeb-2410	141	6	meme	meme	NOUN
ajbmeb-2410	141	7	and	and	CCONJ
ajbmeb-2410	141	8	using	use	VERB
ajbmeb-2410	141	9	it	it	PRON
ajbmeb-2410	141	10	as	as	ADP
ajbmeb-2410	141	11	a	a	DET
ajbmeb-2410	141	12	major	major	ADJ
ajbmeb-2410	141	13	theme	theme	NOUN
ajbmeb-2410	141	14	in	in	ADP
ajbmeb-2410	141	15	the	the	DET
ajbmeb-2410	141	16	media	media	NOUN
ajbmeb-2410	141	17	is	be	AUX
ajbmeb-2410	141	18	an	an	DET
ajbmeb-2410	141	19	excellent	excellent	ADJ
ajbmeb-2410	141	20	illustration	illustration	NOUN
ajbmeb-2410	141	21	of	of	ADP
ajbmeb-2410	141	22	this	this	DET
ajbmeb-2410	141	23	tactic	tactic	NOUN
ajbmeb-2410	141	24	.	.	PUNCT
ajbmeb-2410	142	1	instead	instead	ADV
ajbmeb-2410	142	2	of	of	ADP
ajbmeb-2410	142	3	using	use	VERB
ajbmeb-2410	142	4	traditional	traditional	ADJ
ajbmeb-2410	142	5	advertising	advertising	NOUN
ajbmeb-2410	142	6	,	,	PUNCT
ajbmeb-2410	142	7	which	which	PRON
ajbmeb-2410	142	8	frequently	frequently	ADV
ajbmeb-2410	142	9	gives	give	VERB
ajbmeb-2410	142	10	consumers	consumer	NOUN
ajbmeb-2410	142	11	the	the	DET
ajbmeb-2410	142	12	impression	impression	NOUN
ajbmeb-2410	142	13	that	that	SCONJ
ajbmeb-2410	142	14	they	they	PRON
ajbmeb-2410	142	15	are	be	AUX
ajbmeb-2410	142	16	being	be	AUX
ajbmeb-2410	142	17	"	"	PUNCT
ajbmeb-2410	142	18	sold	sell	VERB
ajbmeb-2410	142	19	to	to	ADP
ajbmeb-2410	142	20	,	,	PUNCT
ajbmeb-2410	142	21	"	"	PUNCT
ajbmeb-2410	142	22	firms	firm	NOUN
ajbmeb-2410	142	23	can	can	AUX
ajbmeb-2410	142	24	leverage	leverage	VERB
ajbmeb-2410	142	25	the	the	DET
ajbmeb-2410	142	26	community	community	NOUN
ajbmeb-2410	142	27	's	's	PART
ajbmeb-2410	142	28	collective	collective	ADJ
ajbmeb-2410	142	29	humor	humor	NOUN
ajbmeb-2410	142	30	by	by	ADP
ajbmeb-2410	142	31	transforming	transform	VERB
ajbmeb-2410	142	32	a	a	DET
ajbmeb-2410	142	33	product	product	NOUN
ajbmeb-2410	142	34	into	into	ADP
ajbmeb-2410	142	35	a	a	DET
ajbmeb-2410	142	36	meme	meme	NOUN
ajbmeb-2410	142	37	,	,	PUNCT
ajbmeb-2410	142	38	which	which	PRON
ajbmeb-2410	142	39	allows	allow	VERB
ajbmeb-2410	142	40	people	people	NOUN
ajbmeb-2410	142	41	to	to	PART
ajbmeb-2410	142	42	view	view	VERB
ajbmeb-2410	142	43	the	the	DET
ajbmeb-2410	142	44	product	product	NOUN
ajbmeb-2410	142	45	in	in	ADP
ajbmeb-2410	142	46	a	a	DET
ajbmeb-2410	142	47	humorous	humorous	ADJ
ajbmeb-2410	142	48	perspective	perspective	NOUN
ajbmeb-2410	142	49	.	.	PUNCT
ajbmeb-2410	143	1	memes	meme	NOUN
ajbmeb-2410	143	2	are	be	AUX
ajbmeb-2410	143	3	among	among	ADP
ajbmeb-2410	143	4	the	the	DET
ajbmeb-2410	143	5	kind	kind	NOUN
ajbmeb-2410	143	6	of	of	ADP
ajbmeb-2410	143	7	content	content	NOUN
ajbmeb-2410	143	8	that	that	PRON
ajbmeb-2410	143	9	spread	spread	VERB
ajbmeb-2410	143	10	the	the	DET
ajbmeb-2410	143	11	fastest	fast	ADJ
ajbmeb-2410	143	12	content	content	NOUN
ajbmeb-2410	143	13	in	in	ADP
ajbmeb-2410	143	14	contemporary	contemporary	ADJ
ajbmeb-2410	143	15	media	medium	NOUN
ajbmeb-2410	143	16	.	.	PUNCT
ajbmeb-2410	144	1	by	by	ADP
ajbmeb-2410	144	2	concealing	conceal	VERB
ajbmeb-2410	144	3	the	the	DET
ajbmeb-2410	144	4	fact	fact	NOUN
ajbmeb-2410	144	5	that	that	SCONJ
ajbmeb-2410	144	6	customers	customer	NOUN
ajbmeb-2410	144	7	are	be	AUX
ajbmeb-2410	144	8	engaging	engage	VERB
ajbmeb-2410	144	9	with	with	ADP
ajbmeb-2410	144	10	an	an	DET
ajbmeb-2410	144	11	advertisement	advertisement	NOUN
ajbmeb-2410	144	12	,	,	PUNCT
ajbmeb-2410	144	13	this	this	DET
ajbmeb-2410	144	14	subtle	subtle	ADJ
ajbmeb-2410	144	15	and	and	CCONJ
ajbmeb-2410	144	16	viral	viral	ADJ
ajbmeb-2410	144	17	strategy	strategy	NOUN
ajbmeb-2410	144	18	might	might	AUX
ajbmeb-2410	144	19	increase	increase	VERB
ajbmeb-2410	144	20	consumption	consumption	NOUN
ajbmeb-2410	144	21	.	.	PUNCT
ajbmeb-2410	145	1	the	the	DET
ajbmeb-2410	145	2	audience	audience	NOUN
ajbmeb-2410	145	3	itself	itself	PRON
ajbmeb-2410	145	4	starts	start	VERB
ajbmeb-2410	145	5	promoting	promote	VERB
ajbmeb-2410	145	6	a	a	DET
ajbmeb-2410	145	7	product	product	NOUN
ajbmeb-2410	145	8	once	once	SCONJ
ajbmeb-2410	145	9	it	it	PRON
ajbmeb-2410	145	10	turns	turn	VERB
ajbmeb-2410	145	11	into	into	ADP
ajbmeb-2410	145	12	a	a	DET
ajbmeb-2410	145	13	meme	meme	NOUN
ajbmeb-2410	145	14	.	.	PUNCT
ajbmeb-2410	146	1	without	without	ADP
ajbmeb-2410	146	2	requiring	require	VERB
ajbmeb-2410	146	3	any	any	DET
ajbmeb-2410	146	4	brand	brand	NOUN
ajbmeb-2410	146	5	expenditure	expenditure	NOUN
ajbmeb-2410	146	6	,	,	PUNCT
ajbmeb-2410	146	7	this	this	DET
ajbmeb-2410	146	8	organic	organic	ADJ
ajbmeb-2410	146	9	spread	spread	NOUN
ajbmeb-2410	146	10	expands	expand	VERB
ajbmeb-2410	146	11	the	the	DET
ajbmeb-2410	146	12	product	product	NOUN
ajbmeb-2410	146	13	's	's	PART
ajbmeb-2410	146	14	reach	reach	NOUN
ajbmeb-2410	146	15	and	and	CCONJ
ajbmeb-2410	146	16	visibility	visibility	NOUN
ajbmeb-2410	146	17	.	.	PUNCT
ajbmeb-2410	147	1	“	"	PUNCT
ajbmeb-2410	147	2	the	the	DET
ajbmeb-2410	147	3	global	global	ADJ
ajbmeb-2410	147	4	web	web	NOUN
ajbmeb-2410	147	5	index	index	NOUN
ajbmeb-2410	147	6	reports	report	VERB
ajbmeb-2410	147	7	that	that	SCONJ
ajbmeb-2410	147	8	55	55	NUM
ajbmeb-2410	147	9	%	%	NOUN
ajbmeb-2410	147	10	of	of	ADP
ajbmeb-2410	147	11	internet	internet	NOUN
ajbmeb-2410	147	12	users	user	NOUN
ajbmeb-2410	147	13	between	between	ADP
ajbmeb-2410	147	14	the	the	DET
ajbmeb-2410	147	15	ages	age	NOUN
ajbmeb-2410	147	16	of	of	ADP
ajbmeb-2410	147	17	16	16	NUM
ajbmeb-2410	147	18	and	and	CCONJ
ajbmeb-2410	147	19	24	24	NUM
ajbmeb-2410	147	20	frequently	frequently	ADV
ajbmeb-2410	147	21	share	share	VERB
ajbmeb-2410	147	22	memes	meme	NOUN
ajbmeb-2410	147	23	,	,	PUNCT
ajbmeb-2410	147	24	providing	provide	VERB
ajbmeb-2410	147	25	marketers	marketer	NOUN
ajbmeb-2410	147	26	with	with	ADP
ajbmeb-2410	147	27	a	a	DET
ajbmeb-2410	147	28	low	low	ADJ
ajbmeb-2410	147	29	-	-	PUNCT
ajbmeb-2410	147	30	impact	impact	NOUN
ajbmeb-2410	147	31	way	way	NOUN
ajbmeb-2410	147	32	to	to	ADP
ajbmeb-2410	147	33	advertise”10	advertise”10	PROPN
ajbmeb-2410	147	34	.	.	PROPN
ajbmeb-2410	148	1	as	as	ADP
ajbmeb-2410	148	2	a	a	DET
ajbmeb-2410	148	3	result	result	NOUN
ajbmeb-2410	148	4	,	,	PUNCT
ajbmeb-2410	148	5	usergenerated	usergenerated	ADJ
ajbmeb-2410	148	6	content	content	NOUN
ajbmeb-2410	148	7	is	be	AUX
ajbmeb-2410	148	8	ideal	ideal	ADJ
ajbmeb-2410	148	9	for	for	ADP
ajbmeb-2410	148	10	memes	meme	NOUN
ajbmeb-2410	148	11	.	.	PUNCT
ajbmeb-2410	149	1	furthermore	furthermore	ADV
ajbmeb-2410	149	2	,	,	PUNCT
ajbmeb-2410	149	3	buzzsumo	buzzsumo	ADJ
ajbmeb-2410	149	4	research	research	NOUN
ajbmeb-2410	149	5	indicates	indicate	VERB
ajbmeb-2410	149	6	that	that	SCONJ
ajbmeb-2410	149	7	viral	viral	ADJ
ajbmeb-2410	149	8	material	material	NOUN
ajbmeb-2410	149	9	—	—	PUNCT
ajbmeb-2410	149	10	including	include	VERB
ajbmeb-2410	149	11	memes	meme	NOUN
ajbmeb-2410	149	12	—	—	PUNCT
ajbmeb-2410	149	13	may	may	AUX
ajbmeb-2410	149	14	increase	increase	VERB
ajbmeb-2410	149	15	site	site	NOUN
ajbmeb-2410	149	16	traffic	traffic	NOUN
ajbmeb-2410	149	17	by	by	ADP
ajbmeb-2410	149	18	400	400	NUM
ajbmeb-2410	149	19	%	%	NOUN
ajbmeb-2410	149	20	,	,	PUNCT
ajbmeb-2410	149	21	indicating	indicate	VERB
ajbmeb-2410	149	22	the	the	DET
ajbmeb-2410	149	23	high	high	ADJ
ajbmeb-2410	149	24	level	level	NOUN
ajbmeb-2410	149	25	of	of	ADP
ajbmeb-2410	149	26	engagement	engagement	NOUN
ajbmeb-2410	149	27	that	that	PRON
ajbmeb-2410	149	28	such	such	ADJ
ajbmeb-2410	149	29	content	content	NOUN
ajbmeb-2410	149	30	can	can	AUX
ajbmeb-2410	149	31	elicit.the	elicit.the	DET
ajbmeb-2410	149	32	clandestine	clandestine	ADJ
ajbmeb-2410	149	33	advertising	advertising	NOUN
ajbmeb-2410	149	34	that	that	PRON
ajbmeb-2410	149	35	is	be	AUX
ajbmeb-2410	149	36	carried	carry	VERB
ajbmeb-2410	149	37	out	out	ADP
ajbmeb-2410	149	38	is	be	AUX
ajbmeb-2410	149	39	the	the	DET
ajbmeb-2410	149	40	most	most	ADV
ajbmeb-2410	149	41	successful	successful	ADJ
ajbmeb-2410	149	42	openly	openly	ADV
ajbmeb-2410	149	43	since	since	SCONJ
ajbmeb-2410	149	44	it	it	PRON
ajbmeb-2410	149	45	is	be	AUX
ajbmeb-2410	149	46	n't	not	PART
ajbmeb-2410	149	47	thought	think	VERB
ajbmeb-2410	149	48	of	of	ADP
ajbmeb-2410	149	49	as	as	ADP
ajbmeb-2410	149	50	advertising	advertising	NOUN
ajbmeb-2410	149	51	.	.	PUNCT
ajbmeb-2410	150	1	people	people	NOUN
ajbmeb-2410	150	2	are	be	AUX
ajbmeb-2410	150	3	more	more	ADV
ajbmeb-2410	150	4	inclined	inclined	ADJ
ajbmeb-2410	150	5	to	to	PART
ajbmeb-2410	150	6	interact	interact	VERB
ajbmeb-2410	150	7	with	with	ADP
ajbmeb-2410	150	8	a	a	DET
ajbmeb-2410	150	9	product	product	NOUN
ajbmeb-2410	150	10	that	that	PRON
ajbmeb-2410	150	11	is	be	AUX
ajbmeb-2410	150	12	trendy	trendy	ADJ
ajbmeb-2410	150	13	because	because	SCONJ
ajbmeb-2410	150	14	they	they	PRON
ajbmeb-2410	150	15	believe	believe	VERB
ajbmeb-2410	150	16	they	they	PRON
ajbmeb-2410	150	17	are	be	AUX
ajbmeb-2410	150	18	following	follow	VERB
ajbmeb-2410	150	19	a	a	DET
ajbmeb-2410	150	20	trend	trend	NOUN
ajbmeb-2410	150	21	rather	rather	ADV
ajbmeb-2410	150	22	than	than	ADP
ajbmeb-2410	150	23	just	just	ADV
ajbmeb-2410	150	24	seeing	see	VERB
ajbmeb-2410	150	25	an	an	DET
ajbmeb-2410	150	26	advertisement	advertisement	NOUN
ajbmeb-2410	150	27	.	.	PUNCT
ajbmeb-2410	151	1	customers	customer	NOUN
ajbmeb-2410	151	2	are	be	AUX
ajbmeb-2410	151	3	less	less	ADV
ajbmeb-2410	151	4	likely	likely	ADJ
ajbmeb-2410	151	5	to	to	PART
ajbmeb-2410	151	6	respond	respond	VERB
ajbmeb-2410	151	7	skeptically	skeptically	ADV
ajbmeb-2410	151	8	or	or	CCONJ
ajbmeb-2410	151	9	disregard	disregard	VERB
ajbmeb-2410	151	10	the	the	DET
ajbmeb-2410	151	11	message	message	NOUN
ajbmeb-2410	151	12	when	when	SCONJ
ajbmeb-2410	151	13	they	they	PRON
ajbmeb-2410	151	14	are	be	AUX
ajbmeb-2410	151	15	unaware	unaware	ADJ
ajbmeb-2410	151	16	that	that	SCONJ
ajbmeb-2410	151	17	they	they	PRON
ajbmeb-2410	151	18	are	be	AUX
ajbmeb-2410	151	19	being	be	AUX
ajbmeb-2410	151	20	sold	sell	VERB
ajbmeb-2410	151	21	something	something	PRON
ajbmeb-2410	151	22	.	.	PUNCT
ajbmeb-2410	152	1	old	old	ADJ
ajbmeb-2410	152	2	spice	spice	PROPN
ajbmeb-2410	152	3	's	's	PART
ajbmeb-2410	152	4	2010	2010	NUM
ajbmeb-2410	152	5	"	"	PUNCT
ajbmeb-2410	152	6	the	the	DET
ajbmeb-2410	152	7	man	man	NOUN
ajbmeb-2410	152	8	your	your	PRON
ajbmeb-2410	152	9	man	man	NOUN
ajbmeb-2410	152	10	might	might	AUX
ajbmeb-2410	152	11	smell	smell	VERB
ajbmeb-2410	152	12	like	like	ADP
ajbmeb-2410	152	13	"	"	PUNCT
ajbmeb-2410	152	14	ad	ad	NOUN
ajbmeb-2410	152	15	,	,	PUNCT
ajbmeb-2410	152	16	which	which	PRON
ajbmeb-2410	152	17	went	go	VERB
ajbmeb-2410	152	18	viral	viral	ADJ
ajbmeb-2410	152	19	on	on	ADP
ajbmeb-2410	152	20	various	various	ADJ
ajbmeb-2410	152	21	platforms	platform	NOUN
ajbmeb-2410	152	22	,	,	PUNCT
ajbmeb-2410	152	23	is	be	AUX
ajbmeb-2410	152	24	a	a	DET
ajbmeb-2410	152	25	great	great	ADJ
ajbmeb-2410	152	26	illustration	illustration	NOUN
ajbmeb-2410	152	27	of	of	ADP
ajbmeb-2410	152	28	this	this	DET
ajbmeb-2410	152	29	idea	idea	NOUN
ajbmeb-2410	152	30	in	in	ADP
ajbmeb-2410	152	31	action	action	NOUN
ajbmeb-2410	152	32	.	.	PUNCT
ajbmeb-2410	153	1	despite	despite	SCONJ
ajbmeb-2410	153	2	being	be	AUX
ajbmeb-2410	153	3	a	a	DET
ajbmeb-2410	153	4	type	type	NOUN
ajbmeb-2410	153	5	of	of	ADP
ajbmeb-2410	153	6	advertising	advertising	NOUN
ajbmeb-2410	153	7	,	,	PUNCT
ajbmeb-2410	153	8	the	the	DET
ajbmeb-2410	153	9	campaign	campaign	NOUN
ajbmeb-2410	153	10	's	's	PART
ajbmeb-2410	153	11	humor	humor	NOUN
ajbmeb-2410	153	12	and	and	CCONJ
ajbmeb-2410	153	13	the	the	DET
ajbmeb-2410	153	14	memes	meme	NOUN
ajbmeb-2410	153	15	that	that	PRON
ajbmeb-2410	153	16	followed	follow	VERB
ajbmeb-2410	153	17	covered	cover	VERB
ajbmeb-2410	153	18	up	up	ADP
ajbmeb-2410	153	19	its	its	PRON
ajbmeb-2410	153	20	commercial	commercial	ADJ
ajbmeb-2410	153	21	purpose	purpose	NOUN
ajbmeb-2410	153	22	.	.	PUNCT
ajbmeb-2410	154	1	sales	sale	NOUN
ajbmeb-2410	154	2	of	of	ADP
ajbmeb-2410	154	3	old	old	ADJ
ajbmeb-2410	154	4	spice	spice	NOUN
ajbmeb-2410	154	5	body	body	NOUN
ajbmeb-2410	154	6	wash	wash	NOUN
ajbmeb-2410	154	7	thus	thus	ADV
ajbmeb-2410	154	8	rose	rise	VERB
ajbmeb-2410	154	9	by	by	ADP
ajbmeb-2410	154	10	125	125	NUM
ajbmeb-2410	154	11	%	%	NOUN
ajbmeb-2410	154	12	within	within	ADP
ajbmeb-2410	154	13	a	a	DET
ajbmeb-2410	154	14	month	month	NOUN
ajbmeb-2410	154	15	of	of	ADP
ajbmeb-2410	154	16	the	the	DET
ajbmeb-2410	154	17	meme	meme	NOUN
ajbmeb-2410	154	18	-	-	PUNCT
ajbmeb-2410	154	19	turned	turn	VERB
ajbmeb-2410	154	20	-	-	PUNCT
ajbmeb-2410	154	21	meme	meme	NOUN
ajbmeb-2410	154	22	's	's	PART
ajbmeb-2410	154	23	debut	debut	NOUN
ajbmeb-2410	154	24	,	,	PUNCT
ajbmeb-2410	154	25	demonstrating	demonstrate	VERB
ajbmeb-2410	154	26	openly	openly	ADV
ajbmeb-2410	154	27	since	since	SCONJ
ajbmeb-2410	154	28	it	it	PRON
ajbmeb-2410	154	29	is	be	AUX
ajbmeb-2410	154	30	n't	not	PART
ajbmeb-2410	154	31	thought	think	VERB
ajbmeb-2410	154	32	of	of	ADP
ajbmeb-2410	154	33	as	as	ADP
ajbmeb-2410	154	34	advertising	advertising	NOUN
ajbmeb-2410	154	35	.	.	PUNCT
ajbmeb-2410	155	1	people	people	NOUN
ajbmeb-2410	155	2	are	be	AUX
ajbmeb-2410	155	3	more	more	ADV
ajbmeb-2410	155	4	inclined	inclined	ADJ
ajbmeb-2410	155	5	to	to	PART
ajbmeb-2410	155	6	interact	interact	VERB
ajbmeb-2410	155	7	with	with	ADP
ajbmeb-2410	155	8	a	a	DET
ajbmeb-2410	155	9	product	product	NOUN
ajbmeb-2410	155	10	that	that	PRON
ajbmeb-2410	155	11	is	be	AUX
ajbmeb-2410	155	12	trendy	trendy	ADJ
ajbmeb-2410	155	13	because	because	SCONJ
ajbmeb-2410	155	14	they	they	PRON
ajbmeb-2410	155	15	believe	believe	VERB
ajbmeb-2410	155	16	they	they	PRON
ajbmeb-2410	155	17	are	be	AUX
ajbmeb-2410	155	18	following	follow	VERB
ajbmeb-2410	155	19	a	a	DET
ajbmeb-2410	155	20	trend	trend	NOUN
ajbmeb-2410	155	21	rather	rather	ADV
ajbmeb-2410	155	22	than	than	ADP
ajbmeb-2410	155	23	just	just	ADV
ajbmeb-2410	155	24	seeing	see	VERB
ajbmeb-2410	155	25	an	an	DET
ajbmeb-2410	155	26	advertisement	advertisement	NOUN
ajbmeb-2410	155	27	.	.	PUNCT
ajbmeb-2410	156	1	customers	customer	NOUN
ajbmeb-2410	156	2	are	be	AUX
ajbmeb-2410	156	3	less	less	ADV
ajbmeb-2410	156	4	likely	likely	ADJ
ajbmeb-2410	156	5	to	to	PART
ajbmeb-2410	156	6	respond	respond	VERB
ajbmeb-2410	156	7	skeptically	skeptically	ADV
ajbmeb-2410	156	8	or	or	CCONJ
ajbmeb-2410	156	9	disregard	disregard	VERB
ajbmeb-2410	156	10	the	the	DET
ajbmeb-2410	156	11	message	message	NOUN
ajbmeb-2410	156	12	when	when	SCONJ
ajbmeb-2410	156	13	they	they	PRON
ajbmeb-2410	156	14	are	be	AUX
ajbmeb-2410	156	15	unaware	unaware	ADJ
ajbmeb-2410	156	16	that	that	SCONJ
ajbmeb-2410	156	17	they	they	PRON
ajbmeb-2410	156	18	are	be	AUX
ajbmeb-2410	156	19	being	be	AUX
ajbmeb-2410	156	20	sold	sell	VERB
ajbmeb-2410	156	21	something	something	PRON
ajbmeb-2410	156	22	.	.	PUNCT
ajbmeb-2410	157	1	one	one	NUM
ajbmeb-2410	157	2	excellent	excellent	ADJ
ajbmeb-2410	157	3	illustration	illustration	NOUN
ajbmeb-2410	157	4	of	of	ADP
ajbmeb-2410	157	5	this	this	PRON
ajbmeb-2410	157	6	is	be	AUX
ajbmeb-2410	157	7	that	that	SCONJ
ajbmeb-2410	157	8	when	when	SCONJ
ajbmeb-2410	157	9	advertising	advertising	NOUN
ajbmeb-2410	157	10	is	be	AUX
ajbmeb-2410	157	11	done	do	VERB
ajbmeb-2410	157	12	in	in	ADP
ajbmeb-2410	157	13	a	a	DET
ajbmeb-2410	157	14	lighthearted	lighthearted	ADJ
ajbmeb-2410	157	15	and	and	CCONJ
ajbmeb-2410	157	16	visible	visible	ADJ
ajbmeb-2410	157	17	manner	manner	NOUN
ajbmeb-2410	157	18	,	,	PUNCT
ajbmeb-2410	157	19	customers	customer	NOUN
ajbmeb-2410	157	20	react	react	VERB
ajbmeb-2410	157	21	favorably	favorably	ADV
ajbmeb-2410	157	22	without	without	ADP
ajbmeb-2410	157	23	being	be	AUX
ajbmeb-2410	157	24	aware	aware	ADJ
ajbmeb-2410	157	25	of	of	ADP
ajbmeb-2410	157	26	the	the	DET
ajbmeb-2410	157	27	marketing	marketing	NOUN
ajbmeb-2410	157	28	campaign	campaign	NOUN
ajbmeb-2410	157	29	.	.	PUNCT
ajbmeb-2410	158	1	similar	similar	ADJ
ajbmeb-2410	158	2	to	to	ADP
ajbmeb-2410	158	3	this	this	PRON
ajbmeb-2410	158	4	,	,	PUNCT
ajbmeb-2410	158	5	a	a	DET
ajbmeb-2410	158	6	video	video	NOUN
ajbmeb-2410	158	7	made	make	VERB
ajbmeb-2410	158	8	by	by	ADP
ajbmeb-2410	158	9	a	a	DET
ajbmeb-2410	158	10	user	user	NOUN
ajbmeb-2410	158	11	in	in	ADP
ajbmeb-2410	158	12	2021	2021	NUM
ajbmeb-2410	158	13	while	while	SCONJ
ajbmeb-2410	158	14	skateboarding	skateboard	VERB
ajbmeb-2410	158	15	and	and	CCONJ
ajbmeb-2410	158	16	drinking	drinking	NOUN
ajbmeb-2410	158	17	ocean	ocean	NOUN
ajbmeb-2410	158	18	spray	spray	NOUN
ajbmeb-2410	158	19	increased	increase	VERB
ajbmeb-2410	158	20	sales	sale	NOUN
ajbmeb-2410	158	21	by	by	ADP
ajbmeb-2410	158	22	15	15	NUM
ajbmeb-2410	158	23	%	%	NOUN
ajbmeb-2410	158	24	in	in	ADP
ajbmeb-2410	158	25	a	a	DET
ajbmeb-2410	158	26	single	single	ADJ
ajbmeb-2410	158	27	week	week	NOUN
ajbmeb-2410	158	28	,	,	PUNCT
ajbmeb-2410	158	29	demonstrating	demonstrate	VERB
ajbmeb-2410	158	30	the	the	DET
ajbmeb-2410	158	31	power	power	NOUN
ajbmeb-2410	158	32	of	of	ADP
ajbmeb-2410	158	33	highly	highly	ADV
ajbmeb-2410	158	34	visible	visible	ADJ
ajbmeb-2410	158	35	but	but	CCONJ
ajbmeb-2410	158	36	seemingly	seemingly	ADV
ajbmeb-2410	158	37	hilarious	hilarious	ADJ
ajbmeb-2410	158	38	advertising	advertising	NOUN
ajbmeb-2410	158	39	to	to	PART
ajbmeb-2410	158	40	boost	boost	VERB
ajbmeb-2410	158	41	consumer	consumer	NOUN
ajbmeb-2410	158	42	engagement	engagement	NOUN
ajbmeb-2410	158	43	and	and	CCONJ
ajbmeb-2410	158	44	brand	brand	NOUN
ajbmeb-2410	158	45	loyalty	loyalty	NOUN
ajbmeb-2410	158	46	.	.	PUNCT
ajbmeb-2410	159	1	ocean	ocean	NOUN
ajbmeb-2410	159	2	spray	spray	NOUN
ajbmeb-2410	159	3	noticed	notice	VERB
ajbmeb-2410	159	4	a	a	DET
ajbmeb-2410	159	5	significant	significant	ADJ
ajbmeb-2410	159	6	increase	increase	NOUN
ajbmeb-2410	159	7	in	in	ADP
ajbmeb-2410	159	8	sales	sale	NOUN
ajbmeb-2410	159	9	as	as	ADP
ajbmeb-2410	159	10	a	a	DET
ajbmeb-2410	159	11	result	result	NOUN
ajbmeb-2410	159	12	of	of	ADP
ajbmeb-2410	159	13	their	their	PRON
ajbmeb-2410	159	14	cranberry	cranberry	NOUN
ajbmeb-2410	159	15	juice	juice	NOUN
ajbmeb-2410	159	16	being	be	AUX
ajbmeb-2410	159	17	included	include	VERB
ajbmeb-2410	159	18	in	in	ADP
ajbmeb-2410	159	19	a	a	DET
ajbmeb-2410	159	20	meme	meme	NOUN
ajbmeb-2410	159	21	in	in	ADP
ajbmeb-2410	159	22	this	this	DET
ajbmeb-2410	159	23	viral	viral	ADJ
ajbmeb-2410	159	24	tiktok	tiktok	NOUN
ajbmeb-2410	159	25	film.finally	film.finally	ADV
ajbmeb-2410	159	26	,	,	PUNCT
ajbmeb-2410	159	27	this	this	DET
ajbmeb-2410	159	28	10	10	NUM
ajbmeb-2410	159	29	https://datareportal.com/reports/digital-2024-april-global-statshot	https://datareportal.com/reports/digital-2024-april-global-statshot	PROPN
ajbmeb-2410	159	30	american	american	ADJ
ajbmeb-2410	159	31	journal	journal	PROPN
ajbmeb-2410	159	32	of	of	ADP
ajbmeb-2410	159	33	business	business	NOUN
ajbmeb-2410	159	34	management	management	NOUN
ajbmeb-2410	159	35	,	,	PUNCT
ajbmeb-2410	159	36	economics	economic	NOUN
ajbmeb-2410	159	37	and	and	CCONJ
ajbmeb-2410	159	38	banking	banking	NOUN
ajbmeb-2410	159	39	volume	volume	NOUN
ajbmeb-2410	159	40	29	29	NUM
ajbmeb-2410	159	41	october	october	PROPN
ajbmeb-2410	159	42	2024	2024	NUM
ajbmeb-2410	159	43	p	p	NOUN
ajbmeb-2410	159	44	a	a	DET
ajbmeb-2410	159	45	g	g	NOUN
ajbmeb-2410	159	46	e	e	NOUN
ajbmeb-2410	159	47	|	|	ADV
ajbmeb-2410	159	48	57	57	NUM
ajbmeb-2410	159	49	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2410	159	50	strategy	strategy	NOUN
ajbmeb-2410	159	51	is	be	AUX
ajbmeb-2410	159	52	one	one	NUM
ajbmeb-2410	159	53	of	of	ADP
ajbmeb-2410	159	54	the	the	DET
ajbmeb-2410	159	55	most	most	ADV
ajbmeb-2410	159	56	successful	successful	ADJ
ajbmeb-2410	159	57	product	product	NOUN
ajbmeb-2410	159	58	placement	placement	NOUN
ajbmeb-2410	159	59	tactics	tactic	NOUN
ajbmeb-2410	159	60	because	because	SCONJ
ajbmeb-2410	159	61	it	it	PRON
ajbmeb-2410	159	62	works	work	VERB
ajbmeb-2410	159	63	particularly	particularly	ADV
ajbmeb-2410	159	64	well	well	ADV
ajbmeb-2410	159	65	in	in	ADP
ajbmeb-2410	159	66	today	today	NOUN
ajbmeb-2410	159	67	's	's	PART
ajbmeb-2410	159	68	media	medium	NOUN
ajbmeb-2410	159	69	,	,	PUNCT
ajbmeb-2410	159	70	where	where	SCONJ
ajbmeb-2410	159	71	consumers	consumer	NOUN
ajbmeb-2410	159	72	are	be	AUX
ajbmeb-2410	159	73	more	more	ADV
ajbmeb-2410	159	74	likely	likely	ADJ
ajbmeb-2410	159	75	to	to	PART
ajbmeb-2410	159	76	believe	believe	VERB
ajbmeb-2410	159	77	material	material	NOUN
ajbmeb-2410	159	78	produced	produce	VERB
ajbmeb-2410	159	79	and	and	CCONJ
ajbmeb-2410	159	80	shared	share	VERB
ajbmeb-2410	159	81	by	by	ADP
ajbmeb-2410	159	82	their	their	PRON
ajbmeb-2410	159	83	friends	friend	NOUN
ajbmeb-2410	159	84	,	,	PUNCT
ajbmeb-2410	159	85	relatives	relative	NOUN
ajbmeb-2410	159	86	,	,	PUNCT
ajbmeb-2410	159	87	or	or	CCONJ
ajbmeb-2410	159	88	people	people	NOUN
ajbmeb-2410	159	89	who	who	PRON
ajbmeb-2410	159	90	are	be	AUX
ajbmeb-2410	159	91	actively	actively	ADV
ajbmeb-2410	159	92	participating	participate	VERB
ajbmeb-2410	159	93	in	in	ADP
ajbmeb-2410	159	94	a	a	DET
ajbmeb-2410	159	95	trend	trend	NOUN
ajbmeb-2410	159	96	.	.	PUNCT
ajbmeb-2410	160	1	brands	brand	NOUN
ajbmeb-2410	160	2	can	can	AUX
ajbmeb-2410	160	3	capitalize	capitalize	VERB
ajbmeb-2410	160	4	on	on	ADP
ajbmeb-2410	160	5	organic	organic	ADJ
ajbmeb-2410	160	6	distribution	distribution	NOUN
ajbmeb-2410	160	7	,	,	PUNCT
ajbmeb-2410	160	8	virality	virality	NOUN
ajbmeb-2410	160	9	,	,	PUNCT
ajbmeb-2410	160	10	and	and	CCONJ
ajbmeb-2410	160	11	customer	customer	NOUN
ajbmeb-2410	160	12	engagement	engagement	NOUN
ajbmeb-2410	160	13	by	by	ADP
ajbmeb-2410	160	14	transforming	transform	VERB
ajbmeb-2410	160	15	a	a	DET
ajbmeb-2410	160	16	product	product	NOUN
ajbmeb-2410	160	17	into	into	ADP
ajbmeb-2410	160	18	a	a	DET
ajbmeb-2410	160	19	meme	meme	NOUN
ajbmeb-2410	160	20	or	or	CCONJ
ajbmeb-2410	160	21	cultural	cultural	ADJ
ajbmeb-2410	160	22	moment	moment	NOUN
ajbmeb-2410	160	23	.	.	PUNCT
ajbmeb-2410	161	1	this	this	DET
ajbmeb-2410	161	2	approach	approach	NOUN
ajbmeb-2410	161	3	avoids	avoid	VERB
ajbmeb-2410	161	4	the	the	DET
ajbmeb-2410	161	5	distrust	distrust	NOUN
ajbmeb-2410	161	6	and	and	CCONJ
ajbmeb-2410	161	7	skepticism	skepticism	NOUN
ajbmeb-2410	161	8	that	that	PRON
ajbmeb-2410	161	9	come	come	VERB
ajbmeb-2410	161	10	with	with	ADP
ajbmeb-2410	161	11	traditional	traditional	ADJ
ajbmeb-2410	161	12	advertising	advertising	NOUN
ajbmeb-2410	161	13	and	and	CCONJ
ajbmeb-2410	161	14	instead	instead	ADV
ajbmeb-2410	161	15	fosters	foster	VERB
ajbmeb-2410	161	16	a	a	DET
ajbmeb-2410	161	17	more	more	ADV
ajbmeb-2410	161	18	trustworthy	trustworthy	ADJ
ajbmeb-2410	161	19	relationship	relationship	NOUN
ajbmeb-2410	161	20	with	with	ADP
ajbmeb-2410	161	21	the	the	DET
ajbmeb-2410	161	22	brand	brand	NOUN
ajbmeb-2410	161	23	.	.	PUNCT
ajbmeb-2410	162	1	i	i	PRON
ajbmeb-2410	162	2	also	also	ADV
ajbmeb-2410	162	3	want	want	VERB
ajbmeb-2410	162	4	to	to	PART
ajbmeb-2410	162	5	present	present	VERB
ajbmeb-2410	162	6	my	my	PRON
ajbmeb-2410	162	7	fourth	fourth	ADJ
ajbmeb-2410	162	8	idea	idea	NOUN
ajbmeb-2410	162	9	,	,	PUNCT
ajbmeb-2410	162	10	which	which	PRON
ajbmeb-2410	162	11	is	be	AUX
ajbmeb-2410	162	12	using	use	VERB
ajbmeb-2410	162	13	interactive	interactive	ADJ
ajbmeb-2410	162	14	storytelling	storytelling	NOUN
ajbmeb-2410	162	15	to	to	PART
ajbmeb-2410	162	16	incorporate	incorporate	VERB
ajbmeb-2410	162	17	things	thing	NOUN
ajbmeb-2410	162	18	into	into	ADP
ajbmeb-2410	162	19	video	video	NOUN
ajbmeb-2410	162	20	games	game	NOUN
ajbmeb-2410	162	21	.	.	PUNCT
ajbmeb-2410	163	1	a	a	DET
ajbmeb-2410	163	2	product	product	NOUN
ajbmeb-2410	163	3	becomes	become	VERB
ajbmeb-2410	163	4	a	a	DET
ajbmeb-2410	163	5	part	part	NOUN
ajbmeb-2410	163	6	of	of	ADP
ajbmeb-2410	163	7	the	the	DET
ajbmeb-2410	163	8	narrative	narrative	NOUN
ajbmeb-2410	163	9	when	when	SCONJ
ajbmeb-2410	163	10	it	it	PRON
ajbmeb-2410	163	11	blends	blend	VERB
ajbmeb-2410	163	12	in	in	ADP
ajbmeb-2410	163	13	perfectly	perfectly	ADV
ajbmeb-2410	163	14	with	with	ADP
ajbmeb-2410	163	15	the	the	DET
ajbmeb-2410	163	16	gameplay	gameplay	NOUN
ajbmeb-2410	163	17	,	,	PUNCT
ajbmeb-2410	163	18	which	which	PRON
ajbmeb-2410	163	19	increases	increase	VERB
ajbmeb-2410	163	20	audience	audience	NOUN
ajbmeb-2410	163	21	engagement	engagement	NOUN
ajbmeb-2410	163	22	and	and	CCONJ
ajbmeb-2410	163	23	retention	retention	NOUN
ajbmeb-2410	163	24	.	.	PUNCT
ajbmeb-2410	164	1	this	this	DET
ajbmeb-2410	164	2	tactic	tactic	NOUN
ajbmeb-2410	164	3	is	be	AUX
ajbmeb-2410	164	4	an	an	DET
ajbmeb-2410	164	5	effective	effective	ADJ
ajbmeb-2410	164	6	one	one	NOUN
ajbmeb-2410	164	7	that	that	PRON
ajbmeb-2410	164	8	enables	enable	VERB
ajbmeb-2410	164	9	companies	company	NOUN
ajbmeb-2410	164	10	to	to	PART
ajbmeb-2410	164	11	provide	provide	VERB
ajbmeb-2410	164	12	players	player	NOUN
ajbmeb-2410	164	13	with	with	ADP
ajbmeb-2410	164	14	a	a	DET
ajbmeb-2410	164	15	distinctive	distinctive	ADJ
ajbmeb-2410	164	16	experience	experience	NOUN
ajbmeb-2410	164	17	in	in	ADP
ajbmeb-2410	164	18	addition	addition	NOUN
ajbmeb-2410	164	19	to	to	ADP
ajbmeb-2410	164	20	promoting	promote	VERB
ajbmeb-2410	164	21	their	their	PRON
ajbmeb-2410	164	22	goods	good	NOUN
ajbmeb-2410	164	23	.	.	PUNCT
ajbmeb-2410	165	1	because	because	SCONJ
ajbmeb-2410	165	2	video	video	NOUN
ajbmeb-2410	165	3	games	game	NOUN
ajbmeb-2410	165	4	are	be	AUX
ajbmeb-2410	165	5	interactive	interactive	ADJ
ajbmeb-2410	165	6	environments	environment	NOUN
ajbmeb-2410	165	7	where	where	SCONJ
ajbmeb-2410	165	8	players	player	NOUN
ajbmeb-2410	165	9	actively	actively	ADV
ajbmeb-2410	165	10	participate	participate	VERB
ajbmeb-2410	165	11	,	,	PUNCT
ajbmeb-2410	165	12	they	they	PRON
ajbmeb-2410	165	13	offer	offer	VERB
ajbmeb-2410	165	14	a	a	DET
ajbmeb-2410	165	15	special	special	ADJ
ajbmeb-2410	165	16	chance	chance	NOUN
ajbmeb-2410	165	17	for	for	SCONJ
ajbmeb-2410	165	18	marketers	marketer	NOUN
ajbmeb-2410	165	19	to	to	PART
ajbmeb-2410	165	20	incorporate	incorporate	VERB
ajbmeb-2410	165	21	their	their	PRON
ajbmeb-2410	165	22	goods	good	NOUN
ajbmeb-2410	165	23	.	.	PUNCT
ajbmeb-2410	166	1	research	research	NOUN
ajbmeb-2410	166	2	shows	show	VERB
ajbmeb-2410	166	3	that	that	SCONJ
ajbmeb-2410	166	4	65	65	NUM
ajbmeb-2410	166	5	%	%	NOUN
ajbmeb-2410	166	6	of	of	ADP
ajbmeb-2410	166	7	players	player	NOUN
ajbmeb-2410	166	8	say	say	VERB
ajbmeb-2410	166	9	that	that	SCONJ
ajbmeb-2410	166	10	integrating	integrate	VERB
ajbmeb-2410	166	11	real	real	ADJ
ajbmeb-2410	166	12	brands	brand	NOUN
ajbmeb-2410	166	13	into	into	ADP
ajbmeb-2410	166	14	games	game	NOUN
ajbmeb-2410	166	15	makes	make	VERB
ajbmeb-2410	166	16	the	the	DET
ajbmeb-2410	166	17	gaming	gaming	NOUN
ajbmeb-2410	166	18	experience	experience	NOUN
ajbmeb-2410	166	19	more	more	ADV
ajbmeb-2410	166	20	interesting	interesting	ADJ
ajbmeb-2410	166	21	and	and	CCONJ
ajbmeb-2410	166	22	realistic	realistic	ADJ
ajbmeb-2410	166	23	.	.	PUNCT
ajbmeb-2410	167	1	for	for	ADP
ajbmeb-2410	167	2	example	example	NOUN
ajbmeb-2410	167	3	,	,	PUNCT
ajbmeb-2410	167	4	characters	character	NOUN
ajbmeb-2410	167	5	can	can	AUX
ajbmeb-2410	167	6	use	use	VERB
ajbmeb-2410	167	7	branded	brand	VERB
ajbmeb-2410	167	8	drinks	drink	NOUN
ajbmeb-2410	167	9	to	to	PART
ajbmeb-2410	167	10	restore	restore	VERB
ajbmeb-2410	167	11	energy	energy	NOUN
ajbmeb-2410	167	12	or	or	CCONJ
ajbmeb-2410	167	13	wear	wear	VERB
ajbmeb-2410	167	14	branded	brand	VERB
ajbmeb-2410	167	15	clothing	clothing	NOUN
ajbmeb-2410	167	16	.	.	PUNCT
ajbmeb-2410	168	1	this	this	DET
ajbmeb-2410	168	2	form	form	NOUN
ajbmeb-2410	168	3	of	of	ADP
ajbmeb-2410	168	4	integration	integration	NOUN
ajbmeb-2410	168	5	creates	create	VERB
ajbmeb-2410	168	6	associations	association	NOUN
ajbmeb-2410	168	7	between	between	ADP
ajbmeb-2410	168	8	the	the	DET
ajbmeb-2410	168	9	product	product	NOUN
ajbmeb-2410	168	10	and	and	CCONJ
ajbmeb-2410	168	11	the	the	DET
ajbmeb-2410	168	12	positive	positive	ADJ
ajbmeb-2410	168	13	emotions	emotion	NOUN
ajbmeb-2410	168	14	that	that	PRON
ajbmeb-2410	168	15	players	player	NOUN
ajbmeb-2410	168	16	experience	experience	VERB
ajbmeb-2410	168	17	during	during	ADP
ajbmeb-2410	168	18	the	the	DET
ajbmeb-2410	168	19	game	game	NOUN
ajbmeb-2410	168	20	,	,	PUNCT
ajbmeb-2410	168	21	because	because	SCONJ
ajbmeb-2410	168	22	in	in	ADP
ajbmeb-2410	168	23	the	the	DET
ajbmeb-2410	168	24	same	same	ADJ
ajbmeb-2410	168	25	example	example	NOUN
ajbmeb-2410	168	26	of	of	ADP
ajbmeb-2410	168	27	a	a	DET
ajbmeb-2410	168	28	branded	brand	VERB
ajbmeb-2410	168	29	drink	drink	NOUN
ajbmeb-2410	168	30	in	in	ADP
ajbmeb-2410	168	31	the	the	DET
ajbmeb-2410	168	32	game	game	NOUN
ajbmeb-2410	168	33	giving	give	VERB
ajbmeb-2410	168	34	health	health	NOUN
ajbmeb-2410	168	35	to	to	ADP
ajbmeb-2410	168	36	the	the	DET
ajbmeb-2410	168	37	player	player	NOUN
ajbmeb-2410	168	38	,	,	PUNCT
ajbmeb-2410	168	39	the	the	DET
ajbmeb-2410	168	40	player	player	NOUN
ajbmeb-2410	168	41	is	be	AUX
ajbmeb-2410	168	42	happy	happy	ADJ
ajbmeb-2410	168	43	every	every	DET
ajbmeb-2410	168	44	time	time	NOUN
ajbmeb-2410	168	45	he	he	PRON
ajbmeb-2410	168	46	sees	see	VERB
ajbmeb-2410	168	47	it	it	PRON
ajbmeb-2410	168	48	in	in	ADP
ajbmeb-2410	168	49	the	the	DET
ajbmeb-2410	168	50	game	game	NOUN
ajbmeb-2410	168	51	,	,	PUNCT
ajbmeb-2410	168	52	which	which	PRON
ajbmeb-2410	168	53	will	will	AUX
ajbmeb-2410	168	54	lead	lead	VERB
ajbmeb-2410	168	55	to	to	ADP
ajbmeb-2410	168	56	the	the	DET
ajbmeb-2410	168	57	fact	fact	NOUN
ajbmeb-2410	168	58	that	that	SCONJ
ajbmeb-2410	168	59	in	in	ADP
ajbmeb-2410	168	60	real	real	ADJ
ajbmeb-2410	168	61	life	life	NOUN
ajbmeb-2410	168	62	he	he	PRON
ajbmeb-2410	168	63	will	will	AUX
ajbmeb-2410	168	64	subconsciously	subconsciously	ADV
ajbmeb-2410	168	65	be	be	AUX
ajbmeb-2410	168	66	happy	happy	ADJ
ajbmeb-2410	168	67	when	when	SCONJ
ajbmeb-2410	168	68	he	he	PRON
ajbmeb-2410	168	69	sees	see	VERB
ajbmeb-2410	168	70	the	the	DET
ajbmeb-2410	168	71	same	same	ADJ
ajbmeb-2410	168	72	product.the	product.the	DET
ajbmeb-2410	168	73	game	game	NOUN
ajbmeb-2410	168	74	fortnite	fortnite	NOUN
ajbmeb-2410	168	75	,	,	PUNCT
ajbmeb-2410	168	76	which	which	PRON
ajbmeb-2410	168	77	frequently	frequently	ADV
ajbmeb-2410	168	78	partners	partner	VERB
ajbmeb-2410	168	79	with	with	ADP
ajbmeb-2410	168	80	different	different	ADJ
ajbmeb-2410	168	81	businesses	business	NOUN
ajbmeb-2410	168	82	to	to	PART
ajbmeb-2410	168	83	produce	produce	VERB
ajbmeb-2410	168	84	original	original	ADJ
ajbmeb-2410	168	85	content	content	NOUN
ajbmeb-2410	168	86	,	,	PUNCT
ajbmeb-2410	168	87	is	be	AUX
ajbmeb-2410	168	88	a	a	DET
ajbmeb-2410	168	89	fantastic	fantastic	ADJ
ajbmeb-2410	168	90	illustration	illustration	NOUN
ajbmeb-2410	168	91	of	of	ADP
ajbmeb-2410	168	92	this	this	DET
ajbmeb-2410	168	93	strategy	strategy	NOUN
ajbmeb-2410	168	94	.	.	PUNCT
ajbmeb-2410	169	1	the	the	DET
ajbmeb-2410	169	2	game	game	NOUN
ajbmeb-2410	169	3	has	have	AUX
ajbmeb-2410	169	4	included	include	VERB
ajbmeb-2410	169	5	skins	skin	NOUN
ajbmeb-2410	169	6	(	(	PUNCT
ajbmeb-2410	169	7	character	character	NOUN
ajbmeb-2410	169	8	models	model	NOUN
ajbmeb-2410	169	9	)	)	PUNCT
ajbmeb-2410	169	10	with	with	ADP
ajbmeb-2410	169	11	designs	design	NOUN
ajbmeb-2410	169	12	and	and	CCONJ
ajbmeb-2410	169	13	logos	logo	NOUN
ajbmeb-2410	169	14	from	from	ADP
ajbmeb-2410	169	15	well	well	ADV
ajbmeb-2410	169	16	-	-	PUNCT
ajbmeb-2410	169	17	known	know	VERB
ajbmeb-2410	169	18	companies	company	NOUN
ajbmeb-2410	169	19	like	like	ADP
ajbmeb-2410	169	20	nike	nike	PROPN
ajbmeb-2410	169	21	and	and	CCONJ
ajbmeb-2410	169	22	marvel.over	marvel.over	ADP
ajbmeb-2410	169	23	350	350	NUM
ajbmeb-2410	169	24	million	million	NUM
ajbmeb-2410	169	25	people	people	NOUN
ajbmeb-2410	169	26	have	have	AUX
ajbmeb-2410	169	27	signed	sign	VERB
ajbmeb-2410	169	28	up	up	ADP
ajbmeb-2410	169	29	for	for	ADP
ajbmeb-2410	169	30	the	the	DET
ajbmeb-2410	169	31	game	game	NOUN
ajbmeb-2410	169	32	in	in	ADP
ajbmeb-2410	169	33	only	only	ADV
ajbmeb-2410	169	34	one	one	NUM
ajbmeb-2410	169	35	quarter	quarter	NOUN
ajbmeb-2410	169	36	,	,	PUNCT
ajbmeb-2410	169	37	according	accord	VERB
ajbmeb-2410	169	38	to	to	ADP
ajbmeb-2410	169	39	fortnite	fortnite	PROPN
ajbmeb-2410	169	40	developer	developer	NOUN
ajbmeb-2410	169	41	epic	epic	PROPN
ajbmeb-2410	169	42	games	game	NOUN
ajbmeb-2410	169	43	,	,	PUNCT
ajbmeb-2410	169	44	demonstrating	demonstrate	VERB
ajbmeb-2410	169	45	a	a	DET
ajbmeb-2410	169	46	high	high	ADJ
ajbmeb-2410	169	47	degree	degree	NOUN
ajbmeb-2410	169	48	of	of	ADP
ajbmeb-2410	169	49	audience	audience	NOUN
ajbmeb-2410	169	50	engagement.moreover	engagement.moreover	NOUN
ajbmeb-2410	169	51	,	,	PUNCT
ajbmeb-2410	169	52	research	research	NOUN
ajbmeb-2410	169	53	shows	show	VERB
ajbmeb-2410	169	54	that	that	SCONJ
ajbmeb-2410	169	55	80	80	NUM
ajbmeb-2410	169	56	%	%	NOUN
ajbmeb-2410	169	57	of	of	ADP
ajbmeb-2410	169	58	players	player	NOUN
ajbmeb-2410	169	59	express	express	VERB
ajbmeb-2410	169	60	interest	interest	NOUN
ajbmeb-2410	169	61	in	in	ADP
ajbmeb-2410	169	62	additional	additional	ADJ
ajbmeb-2410	169	63	content	content	NOUN
ajbmeb-2410	169	64	related	relate	VERB
ajbmeb-2410	169	65	to	to	ADP
ajbmeb-2410	169	66	brands	brand	NOUN
ajbmeb-2410	169	67	featured	feature	VERB
ajbmeb-2410	169	68	in	in	ADP
ajbmeb-2410	169	69	the	the	DET
ajbmeb-2410	169	70	game	game	NOUN
ajbmeb-2410	169	71	.	.	PUNCT
ajbmeb-2410	170	1	after	after	ADV
ajbmeb-2410	170	2	all	all	ADV
ajbmeb-2410	170	3	,	,	PUNCT
ajbmeb-2410	170	4	this	this	PRON
ajbmeb-2410	170	5	allows	allow	VERB
ajbmeb-2410	170	6	players	player	NOUN
ajbmeb-2410	170	7	to	to	PART
ajbmeb-2410	170	8	associate	associate	VERB
ajbmeb-2410	170	9	themselves	themselves	PRON
ajbmeb-2410	170	10	with	with	ADP
ajbmeb-2410	170	11	brands	brand	NOUN
ajbmeb-2410	170	12	.	.	PUNCT
ajbmeb-2410	171	1	integrating	integrate	VERB
ajbmeb-2410	171	2	products	product	NOUN
ajbmeb-2410	171	3	through	through	ADP
ajbmeb-2410	171	4	interactive	interactive	ADJ
ajbmeb-2410	171	5	introduction	introduction	NOUN
ajbmeb-2410	171	6	into	into	ADP
ajbmeb-2410	171	7	game	game	NOUN
ajbmeb-2410	171	8	content	content	NOUN
ajbmeb-2410	171	9	can	can	AUX
ajbmeb-2410	171	10	be	be	AUX
ajbmeb-2410	171	11	applied	apply	VERB
ajbmeb-2410	171	12	in	in	ADP
ajbmeb-2410	171	13	various	various	ADJ
ajbmeb-2410	171	14	game	game	NOUN
ajbmeb-2410	171	15	genres	genre	NOUN
ajbmeb-2410	171	16	from	from	ADP
ajbmeb-2410	171	17	sports	sport	NOUN
ajbmeb-2410	171	18	games	game	NOUN
ajbmeb-2410	171	19	to	to	ADP
ajbmeb-2410	171	20	real	real	ADJ
ajbmeb-2410	171	21	-	-	PUNCT
ajbmeb-2410	171	22	life	life	NOUN
ajbmeb-2410	171	23	simulators	simulator	NOUN
ajbmeb-2410	171	24	.	.	PUNCT
ajbmeb-2410	172	1	brands	brand	NOUN
ajbmeb-2410	172	2	can	can	AUX
ajbmeb-2410	172	3	collaborate	collaborate	VERB
ajbmeb-2410	172	4	with	with	ADP
ajbmeb-2410	172	5	game	game	NOUN
ajbmeb-2410	172	6	developers	developer	NOUN
ajbmeb-2410	172	7	to	to	PART
ajbmeb-2410	172	8	create	create	VERB
ajbmeb-2410	172	9	special	special	ADJ
ajbmeb-2410	172	10	events	event	NOUN
ajbmeb-2410	172	11	,	,	PUNCT
ajbmeb-2410	172	12	promotions	promotion	NOUN
ajbmeb-2410	172	13	or	or	CCONJ
ajbmeb-2410	172	14	challenges	challenge	NOUN
ajbmeb-2410	172	15	related	relate	VERB
ajbmeb-2410	172	16	to	to	ADP
ajbmeb-2410	172	17	their	their	PRON
ajbmeb-2410	172	18	products	product	NOUN
ajbmeb-2410	172	19	.	.	PUNCT
ajbmeb-2410	173	1	for	for	ADP
ajbmeb-2410	173	2	example	example	NOUN
ajbmeb-2410	173	3	,	,	PUNCT
ajbmeb-2410	173	4	in	in	ADP
ajbmeb-2410	173	5	racing	racing	NOUN
ajbmeb-2410	173	6	,	,	PUNCT
ajbmeb-2410	173	7	players	player	NOUN
ajbmeb-2410	173	8	could	could	AUX
ajbmeb-2410	173	9	get	get	VERB
ajbmeb-2410	173	10	the	the	DET
ajbmeb-2410	173	11	opportunity	opportunity	NOUN
ajbmeb-2410	173	12	to	to	PART
ajbmeb-2410	173	13	use	use	VERB
ajbmeb-2410	173	14	a	a	DET
ajbmeb-2410	173	15	specific	specific	ADJ
ajbmeb-2410	173	16	car	car	NOUN
ajbmeb-2410	173	17	that	that	PRON
ajbmeb-2410	173	18	has	have	VERB
ajbmeb-2410	173	19	an	an	DET
ajbmeb-2410	173	20	analogue	analogue	NOUN
ajbmeb-2410	173	21	in	in	ADP
ajbmeb-2410	173	22	the	the	DET
ajbmeb-2410	173	23	automotive	automotive	ADJ
ajbmeb-2410	173	24	industry	industry	NOUN
ajbmeb-2410	173	25	.	.	PUNCT
ajbmeb-2410	174	1	according	accord	VERB
ajbmeb-2410	174	2	to	to	ADP
ajbmeb-2410	174	3	a	a	DET
ajbmeb-2410	174	4	study	study	NOUN
ajbmeb-2410	174	5	by	by	ADP
ajbmeb-2410	174	6	newzoo	newzoo	PROPN
ajbmeb-2410	174	7	,	,	PUNCT
ajbmeb-2410	174	8	72	72	NUM
ajbmeb-2410	174	9	%	%	NOUN
ajbmeb-2410	174	10	of	of	ADP
ajbmeb-2410	174	11	players	player	NOUN
ajbmeb-2410	174	12	say	say	VERB
ajbmeb-2410	174	13	that	that	SCONJ
ajbmeb-2410	174	14	branded	brand	VERB
ajbmeb-2410	174	15	cars	car	NOUN
ajbmeb-2410	174	16	in	in	ADP
ajbmeb-2410	174	17	games	game	NOUN
ajbmeb-2410	174	18	increase	increase	VERB
ajbmeb-2410	174	19	their	their	PRON
ajbmeb-2410	174	20	interest	interest	NOUN
ajbmeb-2410	174	21	in	in	ADP
ajbmeb-2410	174	22	real	real	ADJ
ajbmeb-2410	174	23	models	model	NOUN
ajbmeb-2410	174	24	.	.	PUNCT
ajbmeb-2410	175	1	since	since	SCONJ
ajbmeb-2410	175	2	playing	play	VERB
ajbmeb-2410	175	3	a	a	DET
ajbmeb-2410	175	4	game	game	NOUN
ajbmeb-2410	175	5	where	where	SCONJ
ajbmeb-2410	175	6	a	a	DET
ajbmeb-2410	175	7	player	player	NOUN
ajbmeb-2410	175	8	has	have	VERB
ajbmeb-2410	175	9	a	a	DET
ajbmeb-2410	175	10	certain	certain	ADJ
ajbmeb-2410	175	11	car	car	NOUN
ajbmeb-2410	175	12	,	,	PUNCT
ajbmeb-2410	175	13	it	it	PRON
ajbmeb-2410	175	14	becomes	become	VERB
ajbmeb-2410	175	15	more	more	ADV
ajbmeb-2410	175	16	meaningful	meaningful	ADJ
ajbmeb-2410	175	17	to	to	ADP
ajbmeb-2410	175	18	him	he	PRON
ajbmeb-2410	175	19	,	,	PUNCT
ajbmeb-2410	175	20	because	because	SCONJ
ajbmeb-2410	175	21	he	he	PRON
ajbmeb-2410	175	22	spends	spend	VERB
ajbmeb-2410	175	23	most	most	ADJ
ajbmeb-2410	175	24	of	of	ADP
ajbmeb-2410	175	25	the	the	DET
ajbmeb-2410	175	26	time	time	NOUN
ajbmeb-2410	175	27	with	with	ADP
ajbmeb-2410	175	28	it	it	PRON
ajbmeb-2410	175	29	and	and	CCONJ
ajbmeb-2410	175	30	it	it	PRON
ajbmeb-2410	175	31	becomes	become	VERB
ajbmeb-2410	175	32	very	very	ADV
ajbmeb-2410	175	33	useful	useful	ADJ
ajbmeb-2410	175	34	to	to	ADP
ajbmeb-2410	175	35	him	he	PRON
ajbmeb-2410	175	36	in	in	ADP
ajbmeb-2410	175	37	the	the	DET
ajbmeb-2410	175	38	gameplay	gameplay	NOUN
ajbmeb-2410	175	39	.	.	PUNCT
ajbmeb-2410	176	1	this	this	DET
ajbmeb-2410	176	2	approach	approach	NOUN
ajbmeb-2410	176	3	not	not	PART
ajbmeb-2410	176	4	only	only	ADV
ajbmeb-2410	176	5	creates	create	VERB
ajbmeb-2410	176	6	positive	positive	ADJ
ajbmeb-2410	176	7	associations	association	NOUN
ajbmeb-2410	176	8	for	for	ADP
ajbmeb-2410	176	9	consumers	consumer	NOUN
ajbmeb-2410	176	10	,	,	PUNCT
ajbmeb-2410	176	11	but	but	CCONJ
ajbmeb-2410	176	12	also	also	ADV
ajbmeb-2410	176	13	actively	actively	ADV
ajbmeb-2410	176	14	engages	engage	VERB
ajbmeb-2410	176	15	them	they	PRON
ajbmeb-2410	176	16	in	in	ADP
ajbmeb-2410	176	17	the	the	DET
ajbmeb-2410	176	18	process	process	NOUN
ajbmeb-2410	176	19	.	.	PUNCT
ajbmeb-2410	177	1	research	research	NOUN
ajbmeb-2410	177	2	shows	show	VERB
ajbmeb-2410	177	3	that	that	SCONJ
ajbmeb-2410	177	4	73	73	NUM
ajbmeb-2410	177	5	%	%	NOUN
ajbmeb-2410	177	6	of	of	ADP
ajbmeb-2410	177	7	gamers	gamer	NOUN
ajbmeb-2410	177	8	are	be	AUX
ajbmeb-2410	177	9	more	more	ADV
ajbmeb-2410	177	10	likely	likely	ADJ
ajbmeb-2410	177	11	to	to	PART
ajbmeb-2410	177	12	recommend	recommend	VERB
ajbmeb-2410	177	13	a	a	DET
ajbmeb-2410	177	14	product	product	NOUN
ajbmeb-2410	177	15	integrated	integrate	VERB
ajbmeb-2410	177	16	into	into	ADP
ajbmeb-2410	177	17	a	a	DET
ajbmeb-2410	177	18	game	game	NOUN
ajbmeb-2410	177	19	to	to	ADP
ajbmeb-2410	177	20	their	their	PRON
ajbmeb-2410	177	21	friends	friend	NOUN
ajbmeb-2410	177	22	.	.	PUNCT
ajbmeb-2410	178	1	brands	brand	NOUN
ajbmeb-2410	178	2	using	use	VERB
ajbmeb-2410	178	3	this	this	DET
ajbmeb-2410	178	4	method	method	NOUN
ajbmeb-2410	178	5	have	have	VERB
ajbmeb-2410	178	6	the	the	DET
ajbmeb-2410	178	7	potential	potential	NOUN
ajbmeb-2410	178	8	to	to	PART
ajbmeb-2410	178	9	not	not	PART
ajbmeb-2410	178	10	only	only	ADV
ajbmeb-2410	178	11	increase	increase	VERB
ajbmeb-2410	178	12	their	their	PRON
ajbmeb-2410	178	13	visibility	visibility	NOUN
ajbmeb-2410	178	14	,	,	PUNCT
ajbmeb-2410	178	15	but	but	CCONJ
ajbmeb-2410	178	16	also	also	ADV
ajbmeb-2410	178	17	establish	establish	VERB
ajbmeb-2410	178	18	a	a	DET
ajbmeb-2410	178	19	deeper	deep	ADJ
ajbmeb-2410	178	20	connection	connection	NOUN
ajbmeb-2410	178	21	with	with	ADP
ajbmeb-2410	178	22	their	their	PRON
ajbmeb-2410	178	23	target	target	NOUN
ajbmeb-2410	178	24	audience	audience	NOUN
ajbmeb-2410	178	25	,	,	PUNCT
ajbmeb-2410	178	26	making	make	VERB
ajbmeb-2410	178	27	this	this	DET
ajbmeb-2410	178	28	approach	approach	NOUN
ajbmeb-2410	178	29	especially	especially	ADV
ajbmeb-2410	178	30	effective	effective	ADJ
ajbmeb-2410	178	31	in	in	ADP
ajbmeb-2410	178	32	today	today	NOUN
ajbmeb-2410	178	33	’s	’s	PART
ajbmeb-2410	178	34	media	medium	NOUN
ajbmeb-2410	178	35	landscape	landscape	NOUN
ajbmeb-2410	178	36	.	.	PUNCT
ajbmeb-2410	179	1	thus	thus	ADV
ajbmeb-2410	179	2	,	,	PUNCT
ajbmeb-2410	179	3	integrating	integrate	VERB
ajbmeb-2410	179	4	products	product	NOUN
ajbmeb-2410	179	5	into	into	ADP
ajbmeb-2410	179	6	video	video	NOUN
ajbmeb-2410	179	7	games	game	NOUN
ajbmeb-2410	179	8	through	through	ADP
ajbmeb-2410	179	9	interactive	interactive	ADJ
ajbmeb-2410	179	10	storytelling	storytelling	NOUN
ajbmeb-2410	179	11	represents	represent	VERB
ajbmeb-2410	179	12	a	a	DET
ajbmeb-2410	179	13	powerful	powerful	ADJ
ajbmeb-2410	179	14	and	and	CCONJ
ajbmeb-2410	179	15	modern	modern	ADJ
ajbmeb-2410	179	16	method	method	NOUN
ajbmeb-2410	179	17	of	of	ADP
ajbmeb-2410	179	18	covert	covert	ADJ
ajbmeb-2410	179	19	advertisement	advertisement	NOUN
ajbmeb-2410	179	20	.	.	PUNCT
ajbmeb-2410	180	1	generalization	generalization	NOUN
ajbmeb-2410	180	2	this	this	DET
ajbmeb-2410	180	3	study	study	NOUN
ajbmeb-2410	180	4	examines	examine	VERB
ajbmeb-2410	180	5	the	the	DET
ajbmeb-2410	180	6	complex	complex	ADJ
ajbmeb-2410	180	7	effects	effect	NOUN
ajbmeb-2410	180	8	of	of	ADP
ajbmeb-2410	180	9	covert	covert	ADJ
ajbmeb-2410	180	10	advertising	advertising	NOUN
ajbmeb-2410	180	11	on	on	ADP
ajbmeb-2410	180	12	customer	customer	NOUN
ajbmeb-2410	180	13	behavior	behavior	NOUN
ajbmeb-2410	180	14	and	and	CCONJ
ajbmeb-2410	180	15	discusses	discuss	VERB
ajbmeb-2410	180	16	its	its	PRON
ajbmeb-2410	180	17	importance	importance	NOUN
ajbmeb-2410	180	18	in	in	ADP
ajbmeb-2410	180	19	the	the	DET
ajbmeb-2410	180	20	current	current	ADJ
ajbmeb-2410	180	21	marketing	marketing	NOUN
ajbmeb-2410	180	22	environment	environment	NOUN
ajbmeb-2410	180	23	.	.	PUNCT
ajbmeb-2410	181	1	covert	covert	ADJ
ajbmeb-2410	181	2	advertising	advertising	NOUN
ajbmeb-2410	181	3	is	be	AUX
ajbmeb-2410	181	4	a	a	DET
ajbmeb-2410	181	5	vital	vital	ADJ
ajbmeb-2410	181	6	tactic	tactic	NOUN
ajbmeb-2410	181	7	in	in	ADP
ajbmeb-2410	181	8	a	a	DET
ajbmeb-2410	181	9	time	time	NOUN
ajbmeb-2410	181	10	when	when	SCONJ
ajbmeb-2410	181	11	customers	customer	NOUN
ajbmeb-2410	181	12	are	be	AUX
ajbmeb-2410	181	13	constantly	constantly	ADV
ajbmeb-2410	181	14	exposed	expose	VERB
ajbmeb-2410	181	15	to	to	ADP
ajbmeb-2410	181	16	regular	regular	ADJ
ajbmeb-2410	181	17	ads	ad	NOUN
ajbmeb-2410	181	18	and	and	CCONJ
ajbmeb-2410	181	19	frequently	frequently	ADV
ajbmeb-2410	181	20	create	create	VERB
ajbmeb-2410	181	21	defenses	defense	NOUN
ajbmeb-2410	181	22	against	against	ADP
ajbmeb-2410	181	23	them	they	PRON
ajbmeb-2410	181	24	.	.	PUNCT
ajbmeb-2410	182	1	brands	brand	NOUN
ajbmeb-2410	182	2	american	american	PROPN
ajbmeb-2410	182	3	journal	journal	PROPN
ajbmeb-2410	182	4	of	of	ADP
ajbmeb-2410	182	5	business	business	NOUN
ajbmeb-2410	182	6	management	management	NOUN
ajbmeb-2410	182	7	,	,	PUNCT
ajbmeb-2410	182	8	economics	economic	NOUN
ajbmeb-2410	182	9	and	and	CCONJ
ajbmeb-2410	182	10	banking	banking	NOUN
ajbmeb-2410	182	11	volume	volume	NOUN
ajbmeb-2410	182	12	29	29	NUM
ajbmeb-2410	182	13	october	october	PROPN
ajbmeb-2410	182	14	2024	2024	NUM
ajbmeb-2410	182	15	p	p	NOUN
ajbmeb-2410	182	16	a	a	DET
ajbmeb-2410	182	17	g	g	NOUN
ajbmeb-2410	182	18	e	e	NOUN
ajbmeb-2410	182	19	|	|	ADV
ajbmeb-2410	182	20	58	58	NUM
ajbmeb-2410	182	21	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-2410	182	22	may	may	AUX
ajbmeb-2410	182	23	establish	establish	VERB
ajbmeb-2410	182	24	a	a	DET
ajbmeb-2410	182	25	more	more	ADV
ajbmeb-2410	182	26	nuanced	nuanced	ADJ
ajbmeb-2410	182	27	and	and	CCONJ
ajbmeb-2410	182	28	captivating	captivating	ADJ
ajbmeb-2410	182	29	connection	connection	NOUN
ajbmeb-2410	182	30	with	with	ADP
ajbmeb-2410	182	31	audiences	audience	NOUN
ajbmeb-2410	182	32	by	by	ADP
ajbmeb-2410	182	33	incorporating	incorporate	VERB
ajbmeb-2410	182	34	promotional	promotional	ADJ
ajbmeb-2410	182	35	information	information	NOUN
ajbmeb-2410	182	36	into	into	ADP
ajbmeb-2410	182	37	entertainment	entertainment	NOUN
ajbmeb-2410	182	38	.	.	PUNCT
ajbmeb-2410	183	1	the	the	DET
ajbmeb-2410	183	2	paper	paper	NOUN
ajbmeb-2410	183	3	discusses	discuss	VERB
ajbmeb-2410	183	4	how	how	SCONJ
ajbmeb-2410	183	5	growing	grow	VERB
ajbmeb-2410	183	6	skepticism	skepticism	NOUN
ajbmeb-2410	183	7	toward	toward	ADP
ajbmeb-2410	183	8	overt	overt	ADJ
ajbmeb-2410	183	9	advertising	advertising	NOUN
ajbmeb-2410	183	10	has	have	AUX
ajbmeb-2410	183	11	shifted	shift	VERB
ajbmeb-2410	183	12	consumer	consumer	NOUN
ajbmeb-2410	183	13	trust	trust	NOUN
ajbmeb-2410	183	14	towards	towards	ADP
ajbmeb-2410	183	15	brands	brand	NOUN
ajbmeb-2410	183	16	that	that	PRON
ajbmeb-2410	183	17	adopt	adopt	VERB
ajbmeb-2410	183	18	integrated	integrated	ADJ
ajbmeb-2410	183	19	marketing	marketing	NOUN
ajbmeb-2410	183	20	approaches	approach	NOUN
ajbmeb-2410	183	21	.	.	PUNCT
ajbmeb-2410	184	1	techniques	technique	NOUN
ajbmeb-2410	184	2	such	such	ADJ
ajbmeb-2410	184	3	as	as	ADP
ajbmeb-2410	184	4	product	product	NOUN
ajbmeb-2410	184	5	placements	placement	NOUN
ajbmeb-2410	184	6	in	in	ADP
ajbmeb-2410	184	7	popular	popular	ADJ
ajbmeb-2410	184	8	media	medium	NOUN
ajbmeb-2410	184	9	are	be	AUX
ajbmeb-2410	184	10	examined	examine	VERB
ajbmeb-2410	184	11	for	for	ADP
ajbmeb-2410	184	12	their	their	PRON
ajbmeb-2410	184	13	ability	ability	NOUN
ajbmeb-2410	184	14	to	to	PART
ajbmeb-2410	184	15	feel	feel	VERB
ajbmeb-2410	184	16	less	less	ADV
ajbmeb-2410	184	17	intrusive	intrusive	ADJ
ajbmeb-2410	184	18	and	and	CCONJ
ajbmeb-2410	184	19	more	more	ADV
ajbmeb-2410	184	20	authentic	authentic	ADJ
ajbmeb-2410	184	21	,	,	PUNCT
ajbmeb-2410	184	22	ultimately	ultimately	ADV
ajbmeb-2410	184	23	enhancing	enhance	VERB
ajbmeb-2410	184	24	brand	brand	NOUN
ajbmeb-2410	184	25	perception	perception	NOUN
ajbmeb-2410	184	26	and	and	CCONJ
ajbmeb-2410	184	27	consumer	consumer	NOUN
ajbmeb-2410	184	28	affinity	affinity	NOUN
ajbmeb-2410	184	29	.	.	PUNCT
ajbmeb-2410	185	1	for	for	ADP
ajbmeb-2410	185	2	example	example	NOUN
ajbmeb-2410	185	3	,	,	PUNCT
ajbmeb-2410	185	4	viewers	viewer	NOUN
ajbmeb-2410	185	5	can	can	AUX
ajbmeb-2410	185	6	automatically	automatically	ADV
ajbmeb-2410	185	7	form	form	VERB
ajbmeb-2410	185	8	associations	association	NOUN
ajbmeb-2410	185	9	with	with	ADP
ajbmeb-2410	185	10	them	they	PRON
ajbmeb-2410	185	11	in	in	ADP
ajbmeb-2410	185	12	popular	popular	ADJ
ajbmeb-2410	185	13	programs	program	NOUN
ajbmeb-2410	185	14	.	.	PUNCT
ajbmeb-2410	186	1	another	another	DET
ajbmeb-2410	186	2	issue	issue	NOUN
ajbmeb-2410	186	3	is	be	AUX
ajbmeb-2410	186	4	the	the	DET
ajbmeb-2410	186	5	emergence	emergence	NOUN
ajbmeb-2410	186	6	of	of	ADP
ajbmeb-2410	186	7	social	social	ADJ
ajbmeb-2410	186	8	media	medium	NOUN
ajbmeb-2410	186	9	for	for	ADP
ajbmeb-2410	186	10	covert	covert	ADJ
ajbmeb-2410	186	11	advertising	advertising	NOUN
ajbmeb-2410	186	12	.	.	PUNCT
ajbmeb-2410	187	1	because	because	SCONJ
ajbmeb-2410	187	2	ifluencers	ifluencer	NOUN
ajbmeb-2410	187	3	can	can	AUX
ajbmeb-2410	187	4	market	market	VERB
ajbmeb-2410	187	5	items	item	NOUN
ajbmeb-2410	187	6	by	by	ADP
ajbmeb-2410	187	7	just	just	ADV
ajbmeb-2410	187	8	sharing	share	VERB
ajbmeb-2410	187	9	relatable	relatable	ADJ
ajbmeb-2410	187	10	stories	story	NOUN
ajbmeb-2410	187	11	,	,	PUNCT
ajbmeb-2410	187	12	which	which	PRON
ajbmeb-2410	187	13	gives	give	VERB
ajbmeb-2410	187	14	commercials	commercial	NOUN
ajbmeb-2410	187	15	a	a	DET
ajbmeb-2410	187	16	real	real	ADJ
ajbmeb-2410	187	17	and	and	CCONJ
ajbmeb-2410	187	18	engaging	engaging	ADJ
ajbmeb-2410	187	19	feel	feel	NOUN
ajbmeb-2410	187	20	.	.	PUNCT
ajbmeb-2410	188	1	nonetheless	nonetheless	ADV
ajbmeb-2410	188	2	,	,	PUNCT
ajbmeb-2410	188	3	the	the	DET
ajbmeb-2410	188	4	report	report	NOUN
ajbmeb-2410	188	5	highlights	highlight	VERB
ajbmeb-2410	188	6	the	the	DET
ajbmeb-2410	188	7	risks	risk	NOUN
ajbmeb-2410	188	8	associated	associate	VERB
ajbmeb-2410	188	9	with	with	ADP
ajbmeb-2410	188	10	this	this	DET
ajbmeb-2410	188	11	approach	approach	NOUN
ajbmeb-2410	188	12	.	.	PUNCT
ajbmeb-2410	189	1	when	when	SCONJ
ajbmeb-2410	189	2	consumers	consumer	NOUN
ajbmeb-2410	189	3	witness	witness	VERB
ajbmeb-2410	189	4	dishonest	dishonest	ADJ
ajbmeb-2410	189	5	advertising	advertising	NOUN
ajbmeb-2410	189	6	tactics	tactic	NOUN
ajbmeb-2410	189	7	,	,	PUNCT
ajbmeb-2410	189	8	especially	especially	ADV
ajbmeb-2410	189	9	when	when	SCONJ
ajbmeb-2410	189	10	sponsorships	sponsorship	NOUN
ajbmeb-2410	189	11	are	be	AUX
ajbmeb-2410	189	12	not	not	PART
ajbmeb-2410	189	13	disclosed	disclose	VERB
ajbmeb-2410	189	14	,	,	PUNCT
ajbmeb-2410	189	15	they	they	PRON
ajbmeb-2410	189	16	may	may	AUX
ajbmeb-2410	189	17	react	react	VERB
ajbmeb-2410	189	18	unfavorably	unfavorably	ADV
ajbmeb-2410	189	19	.	.	PUNCT
ajbmeb-2410	190	1	this	this	DET
ajbmeb-2410	190	2	phenomenon	phenomenon	NOUN
ajbmeb-2410	190	3	is	be	AUX
ajbmeb-2410	190	4	illustrated	illustrate	VERB
ajbmeb-2410	190	5	through	through	ADP
ajbmeb-2410	190	6	case	case	NOUN
ajbmeb-2410	190	7	studies	study	NOUN
ajbmeb-2410	190	8	,	,	PUNCT
ajbmeb-2410	190	9	such	such	ADJ
ajbmeb-2410	190	10	as	as	ADP
ajbmeb-2410	190	11	the	the	DET
ajbmeb-2410	190	12	backlash	backlash	NOUN
ajbmeb-2410	190	13	that	that	PRON
ajbmeb-2410	190	14	businesses	business	NOUN
ajbmeb-2410	190	15	like	like	ADP
ajbmeb-2410	190	16	morphe	morphe	PROPN
ajbmeb-2410	190	17	and	and	CCONJ
ajbmeb-2410	190	18	bang	bang	PROPN
ajbmeb-2410	190	19	faced	face	VERB
ajbmeb-2410	190	20	after	after	SCONJ
ajbmeb-2410	190	21	consumers	consumer	NOUN
ajbmeb-2410	190	22	learned	learn	VERB
ajbmeb-2410	190	23	about	about	ADP
ajbmeb-2410	190	24	unreported	unreported	ADJ
ajbmeb-2410	190	25	marketing	marketing	NOUN
ajbmeb-2410	190	26	.	.	PUNCT
ajbmeb-2410	191	1	the	the	DET
ajbmeb-2410	191	2	ethical	ethical	ADJ
ajbmeb-2410	191	3	implications	implication	NOUN
ajbmeb-2410	191	4	of	of	ADP
ajbmeb-2410	191	5	covert	covert	ADJ
ajbmeb-2410	191	6	advertising	advertising	NOUN
ajbmeb-2410	191	7	are	be	AUX
ajbmeb-2410	191	8	severely	severely	ADV
ajbmeb-2410	191	9	examined	examine	VERB
ajbmeb-2410	191	10	in	in	ADP
ajbmeb-2410	191	11	the	the	DET
ajbmeb-2410	191	12	report	report	NOUN
ajbmeb-2410	191	13	.	.	PUNCT
ajbmeb-2410	192	1	as	as	SCONJ
ajbmeb-2410	192	2	customers	customer	NOUN
ajbmeb-2410	192	3	get	get	VERB
ajbmeb-2410	192	4	more	more	ADV
ajbmeb-2410	192	5	aware	aware	ADJ
ajbmeb-2410	192	6	of	of	ADP
ajbmeb-2410	192	7	marketing	marketing	NOUN
ajbmeb-2410	192	8	,	,	PUNCT
ajbmeb-2410	192	9	there	there	PRON
ajbmeb-2410	192	10	is	be	VERB
ajbmeb-2410	192	11	an	an	DET
ajbmeb-2410	192	12	increasing	increase	VERB
ajbmeb-2410	192	13	need	need	NOUN
ajbmeb-2410	192	14	for	for	ADP
ajbmeb-2410	192	15	openness.tactics	openness.tactics	PRON
ajbmeb-2410	192	16	.	.	PUNCT
ajbmeb-2410	193	1	companies	company	NOUN
ajbmeb-2410	193	2	that	that	PRON
ajbmeb-2410	193	3	use	use	VERB
ajbmeb-2410	193	4	truthful	truthful	ADJ
ajbmeb-2410	193	5	advertising	advertising	NOUN
ajbmeb-2410	193	6	tend	tend	VERB
ajbmeb-2410	193	7	to	to	PART
ajbmeb-2410	193	8	have	have	VERB
ajbmeb-2410	193	9	more	more	ADJ
ajbmeb-2410	193	10	enduring	enduring	ADJ
ajbmeb-2410	193	11	relationships	relationship	NOUN
ajbmeb-2410	193	12	with	with	ADP
ajbmeb-2410	193	13	their	their	PRON
ajbmeb-2410	193	14	target	target	NOUN
ajbmeb-2410	193	15	market	market	NOUN
ajbmeb-2410	193	16	.	.	PUNCT
ajbmeb-2410	194	1	the	the	DET
ajbmeb-2410	194	2	research	research	NOUN
ajbmeb-2410	194	3	emphasizes	emphasize	VERB
ajbmeb-2410	194	4	how	how	SCONJ
ajbmeb-2410	194	5	companies	company	NOUN
ajbmeb-2410	194	6	must	must	AUX
ajbmeb-2410	194	7	be	be	AUX
ajbmeb-2410	194	8	careful	careful	ADJ
ajbmeb-2410	194	9	when	when	SCONJ
ajbmeb-2410	194	10	negotiating	negotiate	VERB
ajbmeb-2410	194	11	these	these	DET
ajbmeb-2410	194	12	ethically	ethically	ADV
ajbmeb-2410	194	13	difficult	difficult	ADJ
ajbmeb-2410	194	14	situations	situation	NOUN
ajbmeb-2410	194	15	since	since	SCONJ
ajbmeb-2410	194	16	unethical	unethical	ADJ
ajbmeb-2410	194	17	behavior	behavior	NOUN
ajbmeb-2410	194	18	can	can	AUX
ajbmeb-2410	194	19	damage	damage	VERB
ajbmeb-2410	194	20	their	their	PRON
ajbmeb-2410	194	21	reputation	reputation	NOUN
ajbmeb-2410	194	22	and	and	CCONJ
ajbmeb-2410	194	23	foster	foster	ADJ
ajbmeb-2410	194	24	mistrust	mistrust	NOUN
ajbmeb-2410	194	25	.	.	PUNCT
ajbmeb-2410	195	1	the	the	DET
ajbmeb-2410	195	2	psychological	psychological	ADJ
ajbmeb-2410	195	3	impacts	impact	NOUN
ajbmeb-2410	195	4	of	of	ADP
ajbmeb-2410	195	5	covert	covert	ADJ
ajbmeb-2410	195	6	advertising	advertising	NOUN
ajbmeb-2410	195	7	are	be	AUX
ajbmeb-2410	195	8	also	also	ADV
ajbmeb-2410	195	9	explored	explore	VERB
ajbmeb-2410	195	10	.	.	PUNCT
ajbmeb-2410	196	1	according	accord	VERB
ajbmeb-2410	196	2	to	to	ADP
ajbmeb-2410	196	3	the	the	DET
ajbmeb-2410	196	4	reviewed	review	VERB
ajbmeb-2410	196	5	study	study	NOUN
ajbmeb-2410	196	6	,	,	PUNCT
ajbmeb-2410	196	7	despite	despite	SCONJ
ajbmeb-2410	196	8	the	the	DET
ajbmeb-2410	196	9	significance	significance	NOUN
ajbmeb-2410	196	10	of	of	ADP
ajbmeb-2410	196	11	brand	brand	NOUN
ajbmeb-2410	196	12	identification	identification	NOUN
ajbmeb-2410	196	13	,	,	PUNCT
ajbmeb-2410	196	14	brand	brand	NOUN
ajbmeb-2410	196	15	awareness	awareness	NOUN
ajbmeb-2410	196	16	and	and	CCONJ
ajbmeb-2410	196	17	memory	memory	NOUN
ajbmeb-2410	196	18	have	have	VERB
ajbmeb-2410	196	19	a	a	DET
ajbmeb-2410	196	20	stronger	strong	ADJ
ajbmeb-2410	196	21	influence	influence	NOUN
ajbmeb-2410	196	22	on	on	ADP
ajbmeb-2410	196	23	purchasing	purchase	VERB
ajbmeb-2410	196	24	decisions.this	decisions.this	PRON
ajbmeb-2410	196	25	research	research	NOUN
ajbmeb-2410	196	26	indicates	indicate	VERB
ajbmeb-2410	196	27	that	that	SCONJ
ajbmeb-2410	196	28	the	the	DET
ajbmeb-2410	196	29	subtlety	subtlety	NOUN
ajbmeb-2410	196	30	of	of	ADP
ajbmeb-2410	196	31	covert	covert	ADJ
ajbmeb-2410	196	32	marketing	marketing	NOUN
ajbmeb-2410	196	33	builds	build	VERB
ajbmeb-2410	196	34	long	long	ADV
ajbmeb-2410	196	35	-	-	PUNCT
ajbmeb-2410	196	36	lasting	last	VERB
ajbmeb-2410	196	37	familiarity	familiarity	NOUN
ajbmeb-2410	196	38	and	and	CCONJ
ajbmeb-2410	196	39	gradually	gradually	ADV
ajbmeb-2410	196	40	changes	change	VERB
ajbmeb-2410	196	41	consumer	consumer	NOUN
ajbmeb-2410	196	42	behavior	behavior	NOUN
ajbmeb-2410	196	43	over	over	ADP
ajbmeb-2410	196	44	time	time	NOUN
ajbmeb-2410	196	45	.	.	PUNCT
ajbmeb-2410	197	1	one	one	NUM
ajbmeb-2410	197	2	crucial	crucial	ADJ
ajbmeb-2410	197	3	strategy	strategy	NOUN
ajbmeb-2410	197	4	,	,	PUNCT
ajbmeb-2410	197	5	per	per	ADP
ajbmeb-2410	197	6	the	the	DET
ajbmeb-2410	197	7	poll	poll	NOUN
ajbmeb-2410	197	8	,	,	PUNCT
ajbmeb-2410	197	9	is	be	AUX
ajbmeb-2410	197	10	for	for	SCONJ
ajbmeb-2410	197	11	influencers	influencer	NOUN
ajbmeb-2410	197	12	to	to	PART
ajbmeb-2410	197	13	discreetly	discreetly	ADV
ajbmeb-2410	197	14	include	include	VERB
ajbmeb-2410	197	15	products	product	NOUN
ajbmeb-2410	197	16	into	into	ADP
ajbmeb-2410	197	17	their	their	PRON
ajbmeb-2410	197	18	regular	regular	ADJ
ajbmeb-2410	197	19	routines	routine	NOUN
ajbmeb-2410	197	20	.	.	PUNCT
ajbmeb-2410	198	1	in	in	ADP
ajbmeb-2410	198	2	addition	addition	NOUN
ajbmeb-2410	198	3	to	to	ADP
ajbmeb-2410	198	4	coming	come	VERB
ajbmeb-2410	198	5	out	out	ADP
ajbmeb-2410	198	6	as	as	ADV
ajbmeb-2410	198	7	genuine	genuine	ADJ
ajbmeb-2410	198	8	,	,	PUNCT
ajbmeb-2410	198	9	this	this	DET
ajbmeb-2410	198	10	tactic	tactic	NOUN
ajbmeb-2410	198	11	builds	build	VERB
ajbmeb-2410	198	12	a	a	DET
ajbmeb-2410	198	13	human	human	ADJ
ajbmeb-2410	198	14	bond	bond	NOUN
ajbmeb-2410	198	15	between	between	ADP
ajbmeb-2410	198	16	clients	client	NOUN
ajbmeb-2410	198	17	and	and	CCONJ
ajbmeb-2410	198	18	companies	company	NOUN
ajbmeb-2410	198	19	,	,	PUNCT
ajbmeb-2410	198	20	which	which	PRON
ajbmeb-2410	198	21	reduces	reduce	VERB
ajbmeb-2410	198	22	suspicion	suspicion	NOUN
ajbmeb-2410	198	23	and	and	CCONJ
ajbmeb-2410	198	24	boosts	boost	VERB
ajbmeb-2410	198	25	engagement	engagement	NOUN
ajbmeb-2410	198	26	.	.	PUNCT
ajbmeb-2410	199	1	the	the	DET
ajbmeb-2410	199	2	study	study	NOUN
ajbmeb-2410	199	3	concludes	conclude	VERB
ajbmeb-2410	199	4	that	that	SCONJ
ajbmeb-2410	199	5	although	although	SCONJ
ajbmeb-2410	199	6	covert	covert	ADJ
ajbmeb-2410	199	7	advertising	advertising	NOUN
ajbmeb-2410	199	8	can	can	AUX
ajbmeb-2410	199	9	successfully	successfully	ADV
ajbmeb-2410	199	10	boost	boost	VERB
ajbmeb-2410	199	11	brand	brand	NOUN
ajbmeb-2410	199	12	awareness	awareness	NOUN
ajbmeb-2410	199	13	,	,	PUNCT
ajbmeb-2410	199	14	being	be	AUX
ajbmeb-2410	199	15	transparent	transparent	ADJ
ajbmeb-2410	199	16	and	and	CCONJ
ajbmeb-2410	199	17	acting	act	VERB
ajbmeb-2410	199	18	morally	morally	ADV
ajbmeb-2410	199	19	are	be	AUX
ajbmeb-2410	199	20	essential	essential	ADJ
ajbmeb-2410	199	21	to	to	ADP
ajbmeb-2410	199	22	preserving	preserve	VERB
ajbmeb-2410	199	23	customer	customer	NOUN
ajbmeb-2410	199	24	trust	trust	NOUN
ajbmeb-2410	199	25	,	,	PUNCT
ajbmeb-2410	199	26	particularly	particularly	ADV
ajbmeb-2410	199	27	in	in	ADP
ajbmeb-2410	199	28	the	the	DET
ajbmeb-2410	199	29	digital	digital	ADJ
ajbmeb-2410	199	30	age	age	NOUN
ajbmeb-2410	199	31	when	when	SCONJ
ajbmeb-2410	199	32	cynicism	cynicism	NOUN
ajbmeb-2410	199	33	is	be	AUX
ajbmeb-2410	199	34	growing	grow	VERB
ajbmeb-2410	199	35	.	.	PUNCT
ajbmeb-2410	200	1	the	the	DET
ajbmeb-2410	200	2	study	study	NOUN
ajbmeb-2410	200	3	's	's	PART
ajbmeb-2410	200	4	conclusions	conclusion	NOUN
ajbmeb-2410	200	5	indicate	indicate	VERB
ajbmeb-2410	200	6	that	that	SCONJ
ajbmeb-2410	200	7	as	as	SCONJ
ajbmeb-2410	200	8	the	the	DET
ajbmeb-2410	200	9	advertising	advertising	NOUN
ajbmeb-2410	200	10	landscape	landscape	NOUN
ajbmeb-2410	200	11	evolves	evolve	VERB
ajbmeb-2410	200	12	,	,	PUNCT
ajbmeb-2410	200	13	businesses	business	NOUN
ajbmeb-2410	200	14	seeking	seek	VERB
ajbmeb-2410	200	15	to	to	PART
ajbmeb-2410	200	16	thrive	thrive	VERB
ajbmeb-2410	200	17	in	in	ADP
ajbmeb-2410	200	18	a	a	DET
ajbmeb-2410	200	19	competitive	competitive	ADJ
ajbmeb-2410	200	20	market	market	NOUN
ajbmeb-2410	200	21	will	will	AUX
ajbmeb-2410	200	22	need	need	VERB
ajbmeb-2410	200	23	to	to	PART
ajbmeb-2410	200	24	understand	understand	VERB
ajbmeb-2410	200	25	these	these	DET
ajbmeb-2410	200	26	traits	trait	NOUN
ajbmeb-2410	200	27	.	.	PUNCT
ajbmeb-2410	201	1	references	reference	NOUN
ajbmeb-2410	201	2	1	1	NUM
ajbmeb-2410	201	3	.	.	X
ajbmeb-2410	202	1	ruzimuratov	ruzimuratov	PROPN
ajbmeb-2410	202	2	akmal	akmal	PROPN
ajbmeb-2410	202	3	bakhodirovich	bakhodirovich	PROPN
ajbmeb-2410	202	4	student	student	NOUN
ajbmeb-2410	202	5	of	of	ADP
ajbmeb-2410	202	6	school	school	NOUN
ajbmeb-2410	202	7	21,bukhara	21,bukhara	NUM
ajbmeb-2410	202	8	city	city	NOUN
ajbmeb-2410	202	9	,	,	PUNCT
ajbmeb-2410	202	10	uzbekistan	uzbekistan	PROPN
ajbmeb-2410	202	11	analysis	analysis	NOUN
ajbmeb-2410	202	12	of	of	ADP
ajbmeb-2410	202	13	the	the	DET
ajbmeb-2410	202	14	impact	impact	NOUN
ajbmeb-2410	202	15	of	of	ADP
ajbmeb-2410	202	16	cultural	cultural	ADJ
ajbmeb-2410	202	17	differences	difference	NOUN
ajbmeb-2410	202	18	on	on	ADP
ajbmeb-2410	202	19	international	international	ADJ
ajbmeb-2410	202	20	marketing	marketing	NOUN
ajbmeb-2410	202	21	nowadays	nowadays	ADV
ajbmeb-2410	202	22	,	,	PUNCT
ajbmeb-2410	202	23	international	international	ADJ
ajbmeb-2410	202	24	journal	journal	NOUN
ajbmeb-2410	202	25	of	of	ADP
ajbmeb-2410	202	26	artificial	artificial	ADJ
ajbmeb-2410	202	27	intelligence	intelligence	NOUN
ajbmeb-2410	202	28	for	for	ADP
ajbmeb-2410	202	29	digital	digital	ADJ
ajbmeb-2410	202	30	marketing	marketing	NOUN
ajbmeb-2410	202	31	issn	issn	NOUN
ajbmeb-2410	202	32	:	:	PUNCT
ajbmeb-2410	202	33	3032	3032	NUM
ajbmeb-2410	202	34	-	-	SYM
ajbmeb-2410	202	35	1298	1298	NUM
ajbmeb-2410	202	36	table	table	NOUN
ajbmeb-2410	202	37	of	of	ADP
ajbmeb-2410	202	38	content	content	NOUN
ajbmeb-2410	202	39	–	–	PUNCT
ajbmeb-2410	202	40	volume	volume	NOUN
ajbmeb-2410	202	41	1	1	NUM
ajbmeb-2410	203	1	|	|	ADV
ajbmeb-2410	203	2	no	no	DET
ajbmeb-2410	203	3	3	3	NUM
ajbmeb-2410	203	4	(	(	PUNCT
ajbmeb-2410	203	5	may	may	NOUN
ajbmeb-2410	203	6	2024	2024	NUM
ajbmeb-2410	203	7	)	)	PUNCT
ajbmeb-2410	203	8	2	2	NUM
ajbmeb-2410	203	9	.	.	X
ajbmeb-2410	203	10	raja	raja	PROPN
ajbmeb-2410	203	11	irfan	irfan	PROPN
ajbmeb-2410	203	12	sabir	sabir	PROPN
ajbmeb-2410	203	13	,	,	PUNCT
ajbmeb-2410	203	14	muhammad	muhammad	PROPN
ajbmeb-2410	203	15	arslan	arslan	PROPN
ajbmeb-2410	203	16	sarwar	sarwar	PROPN
ajbmeb-2410	203	17	,	,	PUNCT
ajbmeb-2410	203	18	muhammad	muhammad	PROPN
ajbmeb-2410	203	19	iqbal	iqbal	PROPN
ajbmeb-2410	203	20	rana	rana	PROPN
ajbmeb-2410	203	21	,	,	PUNCT
ajbmeb-2410	203	22	salman	salman	PROPN
ajbmeb-2410	203	23	zulfiqar	zulfiqar	PROPN
ajbmeb-2410	203	24	,	,	PUNCT
ajbmeb-2410	203	25	naeem	naeem	PROPN
ajbmeb-2410	203	26	akhtar	akhtar	PROPN
ajbmeb-2410	203	27	,	,	PUNCT
ajbmeb-2410	203	28	hussnain	hussnain	PROPN
ajbmeb-2410	203	29	kamil	kamil	PROPN
ajbmeb-2410	203	30	,	,	PUNCT
ajbmeb-2410	203	31	impact	impact	NOUN
ajbmeb-2410	203	32	of	of	ADP
ajbmeb-2410	203	33	covert	covert	ADJ
ajbmeb-2410	203	34	marketing	marketing	NOUN
ajbmeb-2410	203	35	on	on	ADP
ajbmeb-2410	203	36	consumer	consumer	NOUN
ajbmeb-2410	203	37	buying	buying	NOUN
ajbmeb-2410	203	38	behavior	behavior	NOUN
ajbmeb-2410	203	39	,	,	PUNCT
ajbmeb-2410	203	40	international	international	ADJ
ajbmeb-2410	203	41	review	review	NOUN
ajbmeb-2410	203	42	of	of	ADP
ajbmeb-2410	203	43	management	management	NOUN
ajbmeb-2410	203	44	and	and	CCONJ
ajbmeb-2410	203	45	business	business	NOUN
ajbmeb-2410	203	46	research	research	NOUN
ajbmeb-2410	203	47	,	,	PUNCT
ajbmeb-2410	203	48	2014	2014	NUM
ajbmeb-2410	203	49	3	3	NUM
ajbmeb-2410	203	50	.	.	PUNCT
ajbmeb-2410	203	51	fabian	fabian	ADJ
ajbmeb-2410	203	52	göbel	göbel	NOUN
ajbmeb-2410	203	53	,	,	PUNCT
ajbmeb-2410	203	54	anton	anton	PROPN
ajbmeb-2410	203	55	meyer	meyer	PROPN
ajbmeb-2410	203	56	,	,	PUNCT
ajbmeb-2410	203	57	balasubramani	balasubramani	ADJ
ajbmeb-2410	203	58	ramaseshan	ramaseshan	NOUN
ajbmeb-2410	203	59	,	,	PUNCT
ajbmeb-2410	203	60	silke	silke	NOUN
ajbmeb-2410	203	61	bartsch	bartsch	VERB
ajbmeb-2410	203	62	,	,	PUNCT
ajbmeb-2410	203	63	consumer	consumer	NOUN
ajbmeb-2410	203	64	responses	response	NOUN
ajbmeb-2410	203	65	to	to	ADP
ajbmeb-2410	203	66	covert	covert	ADJ
ajbmeb-2410	203	67	advertising	advertising	NOUN
ajbmeb-2410	203	68	in	in	ADP
ajbmeb-2410	203	69	social	social	ADJ
ajbmeb-2410	203	70	media	medium	NOUN
ajbmeb-2410	203	71	,	,	PUNCT
ajbmeb-2410	203	72	marketing	marketing	NOUN
ajbmeb-2410	203	73	intelligence	intelligence	NOUN
ajbmeb-2410	203	74	&	&	CCONJ
ajbmeb-2410	203	75	planning	planning	NOUN
ajbmeb-2410	203	76	,	,	PUNCT
ajbmeb-2410	203	77	2017	2017	NUM
ajbmeb-2410	203	78	4	4	NUM
ajbmeb-2410	203	79	.	.	PUNCT
ajbmeb-2410	204	1	jenifer	jenifer	PROPN
ajbmeb-2410	204	2	skiba	skiba	PROPN
ajbmeb-2410	204	3	,	,	PUNCT
ajbmeb-2410	204	4	ross	ross	PROPN
ajbmeb-2410	204	5	d	d	PROPN
ajbmeb-2410	204	6	petty	petty	PROPN
ajbmeb-2410	204	7	,	,	PUNCT
ajbmeb-2410	204	8	les	les	PROPN
ajbmeb-2410	204	9	carlson	carlson	PROPN
ajbmeb-2410	204	10	,	,	PUNCT
ajbmeb-2410	204	11	beyond	beyond	ADP
ajbmeb-2410	204	12	deception	deception	NOUN
ajbmeb-2410	204	13	:	:	PUNCT
ajbmeb-2410	204	14	potential	potential	ADJ
ajbmeb-2410	204	15	unfair	unfair	ADJ
ajbmeb-2410	204	16	consumer	consumer	NOUN
ajbmeb-2410	204	17	injury	injury	NOUN
ajbmeb-2410	204	18	from	from	ADP
ajbmeb-2410	204	19	various	various	ADJ
ajbmeb-2410	204	20	types	type	NOUN
ajbmeb-2410	204	21	of	of	ADP
ajbmeb-2410	204	22	covert	covert	ADJ
ajbmeb-2410	204	23	marketing	marketing	NOUN
ajbmeb-2410	204	24	,	,	PUNCT
ajbmeb-2410	204	25	journal	journal	NOUN
ajbmeb-2410	204	26	of	of	ADP
ajbmeb-2410	204	27	consumer	consumer	NOUN
ajbmeb-2410	204	28	affairs	affair	NOUN
ajbmeb-2410	204	29	,	,	PUNCT
ajbmeb-2410	204	30	2019	2019	NUM
ajbmeb-2410	204	31	american	american	ADJ
ajbmeb-2410	204	32	journal	journal	PROPN
ajbmeb-2410	204	33	of	of	ADP
ajbmeb-2410	204	34	business	business	NOUN
ajbmeb-2410	204	35	management	management	NOUN
ajbmeb-2410	204	36	,	,	PUNCT
ajbmeb-2410	204	37	economics	economic	NOUN
ajbmeb-2410	204	38	and	and	CCONJ
ajbmeb-2410	204	39	banking	banking	NOUN
ajbmeb-2410	204	40	volume	volume	NOUN
ajbmeb-2410	204	41	29	29	NUM
ajbmeb-2410	204	42	october	october	PROPN
ajbmeb-2410	204	43	2024	2024	NUM
ajbmeb-2410	204	44	p	p	NOUN
ajbmeb-2410	204	45	a	a	PRON
ajbmeb-2410	204	46	g	g	NOUN
ajbmeb-2410	204	47	e	e	NOUN
ajbmeb-2410	204	48	|	|	ADV
ajbmeb-2410	204	49	59	59	NUM
ajbmeb-2410	204	50	www.americanjournal.org	www.americanjournal.org	PROPN
ajbmeb-2410	204	51	5	5	NUM
ajbmeb-2410	204	52	.	.	PUNCT
ajbmeb-2410	204	53	mei	mei	PROPN
ajbmeb-2410	204	54	-	-	PUNCT
ajbmeb-2410	204	55	ling	ling	PROPN
ajbmeb-2410	204	56	wei	wei	PROPN
ajbmeb-2410	204	57	,	,	PUNCT
ajbmeb-2410	204	58	eileen	eileen	PROPN
ajbmeb-2410	204	59	fischer	fischer	PROPN
ajbmeb-2410	204	60	,	,	PUNCT
ajbmeb-2410	204	61	kelley	kelley	PROPN
ajbmeb-2410	204	62	j	j	PROPN
ajbmeb-2410	204	63	main	main	PROPN
ajbmeb-2410	204	64	,	,	PUNCT
ajbmeb-2410	204	65	an	an	DET
ajbmeb-2410	204	66	examination	examination	NOUN
ajbmeb-2410	204	67	of	of	ADP
ajbmeb-2410	204	68	the	the	DET
ajbmeb-2410	204	69	effects	effect	NOUN
ajbmeb-2410	204	70	of	of	ADP
ajbmeb-2410	204	71	activating	activate	VERB
ajbmeb-2410	204	72	persuasion	persuasion	NOUN
ajbmeb-2410	204	73	knowledge	knowledge	NOUN
ajbmeb-2410	204	74	on	on	ADP
ajbmeb-2410	204	75	consumer	consumer	NOUN
ajbmeb-2410	204	76	response	response	NOUN
ajbmeb-2410	204	77	to	to	ADP
ajbmeb-2410	204	78	brands	brand	NOUN
ajbmeb-2410	204	79	engaging	engage	VERB
ajbmeb-2410	204	80	in	in	ADP
ajbmeb-2410	204	81	covert	covert	ADJ
ajbmeb-2410	204	82	marketing	marketing	NOUN
ajbmeb-2410	204	83	,	,	PUNCT
ajbmeb-2410	204	84	journal	journal	NOUN
ajbmeb-2410	204	85	of	of	ADP
ajbmeb-2410	204	86	public	public	ADJ
ajbmeb-2410	204	87	policy	policy	NOUN
ajbmeb-2410	204	88	&	&	CCONJ
ajbmeb-2410	204	89	marketing	marketing	NOUN
ajbmeb-2410	204	90	,	,	PUNCT
ajbmeb-2410	204	91	2008	2008	NUM
ajbmeb-2410	204	92	6	6	NUM
ajbmeb-2410	204	93	.	.	PUNCT
ajbmeb-2410	205	1	bartosz	bartosz	PROPN
ajbmeb-2410	205	2	w	w	PROPN
ajbmeb-2410	205	3	wojdynski	wojdynski	PROPN
ajbmeb-2410	205	4	,	,	PUNCT
ajbmeb-2410	205	5	nathaniel	nathaniel	PROPN
ajbmeb-2410	205	6	j	j	PROPN
ajbmeb-2410	205	7	evans	evans	PROPN
ajbmeb-2410	205	8	,	,	PUNCT
ajbmeb-2410	205	9	processes	process	NOUN
ajbmeb-2410	205	10	of	of	ADP
ajbmeb-2410	205	11	persuasion	persuasion	NOUN
ajbmeb-2410	205	12	in	in	ADP
ajbmeb-2410	205	13	native	native	ADJ
ajbmeb-2410	205	14	advertising	advertising	NOUN
ajbmeb-2410	205	15	and	and	CCONJ
ajbmeb-2410	205	16	other	other	ADJ
ajbmeb-2410	205	17	masked	mask	VERB
ajbmeb-2410	205	18	formats	format	NOUN
ajbmeb-2410	205	19	,	,	PUNCT
ajbmeb-2410	205	20	international	international	ADJ
ajbmeb-2410	205	21	journal	journal	NOUN
ajbmeb-2410	205	22	of	of	ADP
ajbmeb-2410	205	23	advertising	advertising	NOUN
ajbmeb-2410	205	24	,	,	PUNCT
ajbmeb-2410	205	25	2020	2020	NUM
ajbmeb-2410	205	26	7	7	NUM
ajbmeb-2410	205	27	.	.	PUNCT
ajbmeb-2410	205	28	tina	tina	PROPN
ajbmeb-2410	205	29	tomažic	tomažic	PROPN
ajbmeb-2410	205	30	,	,	PUNCT
ajbmeb-2410	205	31	damir	damir	PROPN
ajbmeb-2410	205	32	boras	boras	PROPN
ajbmeb-2410	205	33	,	,	PUNCT
ajbmeb-2410	205	34	jelena	jelena	PROPN
ajbmeb-2410	205	35	jurišic	jurišic	PROPN
ajbmeb-2410	205	36	,	,	PUNCT
ajbmeb-2410	205	37	dušan	dušan	PROPN
ajbmeb-2410	205	38	lesjak	lesjak	PROPN
ajbmeb-2410	205	39	,	,	PUNCT
ajbmeb-2410	205	40	covert	covert	ADJ
ajbmeb-2410	205	41	advertising	advertising	NOUN
ajbmeb-2410	205	42	as	as	ADP
ajbmeb-2410	205	43	inadmissible	inadmissible	ADJ
ajbmeb-2410	205	44	presentation	presentation	NOUN
ajbmeb-2410	205	45	of	of	ADP
ajbmeb-2410	205	46	information	information	NOUN
ajbmeb-2410	205	47	,	,	PUNCT
ajbmeb-2410	205	48	industrial	industrial	ADJ
ajbmeb-2410	205	49	management	management	NOUN
ajbmeb-2410	205	50	&	&	CCONJ
ajbmeb-2410	205	51	data	datum	NOUN
ajbmeb-2410	205	52	systems	system	NOUN
ajbmeb-2410	205	53	,	,	PUNCT
ajbmeb-2410	205	54	2014	2014	NUM
ajbmeb-2410	205	55	8	8	NUM
ajbmeb-2410	205	56	.	.	PUNCT
ajbmeb-2410	206	1	favour	favour	PROPN
ajbmeb-2410	206	2	eniola	eniola	PROPN
ajbmeb-2410	206	3	olusola	olusola	PROPN
ajbmeb-2410	206	4	,	,	PUNCT
ajbmeb-2410	206	5	influence	influence	NOUN
ajbmeb-2410	206	6	of	of	ADP
ajbmeb-2410	206	7	covert	covert	ADJ
ajbmeb-2410	206	8	advertising	advertising	NOUN
ajbmeb-2410	206	9	in	in	ADP
ajbmeb-2410	206	10	nollywood	nollywood	ADJ
ajbmeb-2410	206	11	films	film	NOUN
ajbmeb-2410	206	12	on	on	ADP
ajbmeb-2410	206	13	consumer	consumer	NOUN
ajbmeb-2410	206	14	buying	buying	NOUN
ajbmeb-2410	206	15	behaviour	behaviour	NOUN
ajbmeb-2410	206	16	:	:	PUNCT
ajbmeb-2410	206	17	a	a	DET
ajbmeb-2410	206	18	study	study	NOUN
ajbmeb-2410	206	19	of	of	ADP
ajbmeb-2410	206	20	unilag	unilag	NOUN
ajbmeb-2410	206	21	undergraduates	undergraduate	NOUN
ajbmeb-2410	206	22	,	,	PUNCT
ajbmeb-2410	206	23	department	department	NOUN
ajbmeb-2410	206	24	of	of	ADP
ajbmeb-2410	206	25	mass	mass	ADJ
ajbmeb-2410	206	26	communication	communication	NOUN
ajbmeb-2410	206	27	,	,	PUNCT
ajbmeb-2410	206	28	university	university	NOUN
ajbmeb-2410	206	29	of	of	ADP
ajbmeb-2410	206	30	lagos	lago	NOUN
ajbmeb-2410	206	31	,	,	PUNCT
ajbmeb-2410	206	32	2021	2021	NUM
ajbmeb-2410	206	33	9	9	NUM
ajbmeb-2410	206	34	.	.	PUNCT
ajbmeb-2410	207	1	coca	coca	PROPN
ajbmeb-2410	207	2	-	-	PUNCT
ajbmeb-2410	207	3	cola	cola	PROPN
ajbmeb-2410	207	4	's	's	PART
ajbmeb-2410	207	5	'	'	PUNCT
ajbmeb-2410	207	6	share	share	NOUN
ajbmeb-2410	207	7	a	a	DET
ajbmeb-2410	207	8	coke	coke	NOUN
ajbmeb-2410	207	9	'	'	PART
ajbmeb-2410	207	10	campaign	campaign	NOUN
ajbmeb-2410	207	11	boosts	boost	VERB
ajbmeb-2410	207	12	sales	sale	NOUN
ajbmeb-2410	207	13	,	,	PUNCT
ajbmeb-2410	207	14	sparks	spark	VERB
ajbmeb-2410	207	15	engagement	engagement	NOUN
ajbmeb-2410	207	16	,	,	PUNCT
ajbmeb-2410	207	17	advertising	advertising	NOUN
ajbmeb-2410	207	18	age	age	NOUN
ajbmeb-2410	207	19	,	,	PUNCT
ajbmeb-2410	207	20	july	july	PROPN
ajbmeb-2410	207	21	2014	2014	NUM
ajbmeb-2410	207	22	.	.	PUNCT
ajbmeb-2410	208	1	https://	https://	PROPN
ajbmeb-2410	208	2	https://adage.com/creativity/work/share-coke-love/54491	https://adage.com/creativity/work/share-coke-love/54491	VERB
ajbmeb-2410	208	3	10	10	NUM
ajbmeb-2410	208	4	.	.	PUNCT
ajbmeb-2410	208	5	fyre	fyre	PROPN
ajbmeb-2410	208	6	festival	festival	PROPN
ajbmeb-2410	208	7	:	:	PUNCT
ajbmeb-2410	208	8	a	a	DET
ajbmeb-2410	208	9	social	social	ADJ
ajbmeb-2410	208	10	media	media	NOUN
ajbmeb-2410	208	11	influencer	influencer	NOUN
ajbmeb-2410	208	12	disaster	disaster	NOUN
ajbmeb-2410	208	13	,	,	PUNCT
ajbmeb-2410	208	14	"	"	PUNCT
ajbmeb-2410	208	15	business	business	NOUN
ajbmeb-2410	208	16	insider	insider	NOUN
ajbmeb-2410	208	17	,	,	PUNCT
ajbmeb-2410	208	18	april	april	PROPN
ajbmeb-2410	208	19	2017//	2017//	PROPN
ajbmeb-2410	208	20	https://www.businessinsider.com/fyre-festival-expectations-vs-reality-2017-4	https://www.businessinsider.com/fyre-festival-expectations-vs-reality-2017-4	ADJ
ajbmeb-2410	208	21	11	11	NUM
ajbmeb-2410	208	22	.	.	PUNCT
ajbmeb-2410	209	1	skydiver	skydiver	PROPN
ajbmeb-2410	209	2	felix	felix	PROPN
ajbmeb-2410	209	3	baumgartner	baumgartner	PROPN
ajbmeb-2410	209	4	breaks	break	VERB
ajbmeb-2410	209	5	sound	sound	PROPN
ajbmeb-2410	209	6	barrier//	barrier//	PROPN
ajbmeb-2410	209	7	https://www.bbc.com/news/scienceenvironment-19943590	https://www.bbc.com/news/scienceenvironment-19943590	PROPN
ajbmeb-2410	209	8	12	12	NUM
ajbmeb-2410	209	9	.	.	PUNCT
ajbmeb-2410	210	1	more	more	ADJ
ajbmeb-2410	210	2	memory	memory	NOUN
ajbmeb-2410	210	3	and	and	CCONJ
ajbmeb-2410	210	4	quicker	quick	ADJ
ajbmeb-2410	210	5	loading	loading	NOUN
ajbmeb-2410	210	6	in	in	ADP
ajbmeb-2410	210	7	a	a	DET
ajbmeb-2410	210	8	thinner	thin	ADJ
ajbmeb-2410	210	9	and	and	CCONJ
ajbmeb-2410	210	10	lighter	light	ADJ
ajbmeb-2410	210	11	playstation	playstation	NOUN
ajbmeb-2410	210	12	portable//	portable//	NOUN
ajbmeb-2410	210	13	https://www.nytimes.com/2007/09/20/technology/circuits/20sony.html	https://www.nytimes.com/2007/09/20/technology/circuits/20sony.html	NOUN
ajbmeb-2410	210	14	13	13	NUM
ajbmeb-2410	210	15	.	.	PUNCT
ajbmeb-2410	211	1	https://supplygem.com/publications/influencer-marketing-statistics/	https://supplygem.com/publications/influencer-marketing-statistics/	PROPN
ajbmeb-2410	211	2	14	14	NUM
ajbmeb-2410	211	3	.	.	PUNCT
ajbmeb-2410	212	1	https://www.meltwater.com/en/blog/influencer-marketing-statistics	https://www.meltwater.com/en/blog/influencer-marketing-statistic	NOUN
ajbmeb-2410	212	2	https://www.nielsen.com/insights/2019/adult-americans-are-spending-more-time-than-ever-withvideo/	https://www.nielsen.com/insights/2019/adult-americans-are-spending-more-time-than-ever-withvideo/	ADP
ajbmeb-2410	212	3	15	15	NUM
ajbmeb-2410	212	4	.	.	PUNCT
ajbmeb-2410	213	1	https://datareportal.com/reports/digital-2024-april-global-statshot	https://datareportal.com/reports/digital-2024-april-global-statshot	NOUN
ajbmeb-2410	213	2	.	.	PUNCT
ajbmeb-2410	214	1	https://adage.com/creativity/work/share-coke-love/54491	https://adage.com/creativity/work/share-coke-love/54491	X
ajbmeb-2410	214	2	https://www.businessinsider.com/fyre-festival-expectations-vs-reality-2017-4	https://www.businessinsider.com/fyre-festival-expectations-vs-reality-2017-4	ADJ
ajbmeb-2410	214	3	https://www.bbc.com/news/science-environment-19943590	https://www.bbc.com/news/science-environment-19943590	ADJ
ajbmeb-2410	214	4	https://www.bbc.com/news/science-environment-19943590	https://www.bbc.com/news/science-environment-19943590	ADJ
ajbmeb-2410	214	5	https://www.nytimes.com/2007/09/20/technology/circuits/20sony.html	https://www.nytimes.com/2007/09/20/technology/circuits/20sony.html	ADJ