id	sid	tid	token	lemma	pos
ajbmeb-69	1	1	american	american	PROPN
ajbmeb-69	1	2	journal	journal	PROPN
ajbmeb-69	1	3	of	of	ADP
ajbmeb-69	1	4	business	business	NOUN
ajbmeb-69	1	5	management	management	NOUN
ajbmeb-69	1	6	,	,	PUNCT
ajbmeb-69	1	7	economics	economic	NOUN
ajbmeb-69	1	8	and	and	CCONJ
ajbmeb-69	1	9	banking	banking	NOUN
ajbmeb-69	1	10	issn	issn	PROPN
ajbmeb-69	1	11	(	(	PUNCT
ajbmeb-69	1	12	e	e	NOUN
ajbmeb-69	1	13	):	):	PUNCT
ajbmeb-69	1	14	2832	2832	NUM
ajbmeb-69	1	15	-	-	SYM
ajbmeb-69	1	16	8078	8078	NUM
ajbmeb-69	1	17	volume	volume	NOUN
ajbmeb-69	1	18	4	4	NUM
ajbmeb-69	1	19	,	,	PUNCT
ajbmeb-69	1	20	|	|	ADV
ajbmeb-69	1	21	sep	sep	PROPN
ajbmeb-69	1	22	.	.	PROPN
ajbmeb-69	1	23	,	,	PUNCT
ajbmeb-69	1	24	2022	2022	NUM
ajbmeb-69	1	25	p	p	NOUN
ajbmeb-69	1	26	a	a	PRON
ajbmeb-69	1	27	g	g	NOUN
ajbmeb-69	1	28	e	e	NOUN
ajbmeb-69	1	29	|	|	ADV
ajbmeb-69	1	30	14	14	NUM
ajbmeb-69	1	31	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-69	1	32	new	new	ADJ
ajbmeb-69	1	33	trends	trend	NOUN
ajbmeb-69	1	34	in	in	ADP
ajbmeb-69	1	35	marketing	marketing	NOUN
ajbmeb-69	1	36	management	management	NOUN
ajbmeb-69	1	37	:	:	PUNCT
ajbmeb-69	1	38	conceptual	conceptual	ADJ
ajbmeb-69	1	39	framework	framework	NOUN
ajbmeb-69	1	40	arshi	arshi	PROPN
ajbmeb-69	1	41	naim	naim	PROPN
ajbmeb-69	1	42	department	department	PROPN
ajbmeb-69	1	43	of	of	ADP
ajbmeb-69	1	44	information	information	NOUN
ajbmeb-69	1	45	system	system	NOUN
ajbmeb-69	1	46	,	,	PUNCT
ajbmeb-69	1	47	king	king	PROPN
ajbmeb-69	1	48	khalid	khalid	PROPN
ajbmeb-69	1	49	university	university	PROPN
ajbmeb-69	1	50	,	,	PUNCT
ajbmeb-69	1	51	ksa	ksa	PROPN
ajbmeb-69	1	52	arshi@kku.edu.sa	arshi@kku.edu.sa	PROPN
ajbmeb-69	1	53	a	a	PRON
ajbmeb-69	1	54	b	b	PROPN
ajbmeb-69	1	55	s	s	ADP
ajbmeb-69	1	56	t	t	PROPN
ajbmeb-69	1	57	r	r	NOUN
ajbmeb-69	1	58	a	a	DET
ajbmeb-69	1	59	c	c	NOUN
ajbmeb-69	1	60	t	t	NOUN
ajbmeb-69	1	61	k	k	X
ajbmeb-69	1	62	e	e	PROPN
ajbmeb-69	1	63	y	y	PROPN
ajbmeb-69	1	64	w	w	NOUN
ajbmeb-69	1	65	o	o	NOUN
ajbmeb-69	1	66	r	r	NOUN
ajbmeb-69	1	67	d	d	X
ajbmeb-69	1	68	s	s	NOUN
ajbmeb-69	1	69	marketing	marketing	NOUN
ajbmeb-69	1	70	management	management	NOUN
ajbmeb-69	1	71	identifies	identify	VERB
ajbmeb-69	1	72	market	market	NOUN
ajbmeb-69	1	73	opportunities	opportunity	NOUN
ajbmeb-69	1	74	and	and	CCONJ
ajbmeb-69	1	75	comes	come	VERB
ajbmeb-69	1	76	out	out	ADP
ajbmeb-69	1	77	with	with	ADP
ajbmeb-69	1	78	appropriate	appropriate	ADJ
ajbmeb-69	1	79	strategies	strategy	NOUN
ajbmeb-69	1	80	for	for	ADP
ajbmeb-69	1	81	exploring	explore	VERB
ajbmeb-69	1	82	those	those	DET
ajbmeb-69	1	83	opportunities	opportunity	NOUN
ajbmeb-69	1	84	profitably	profitably	ADV
ajbmeb-69	1	85	.	.	PUNCT
ajbmeb-69	2	1	it	it	PRON
ajbmeb-69	2	2	has	have	VERB
ajbmeb-69	2	3	to	to	PART
ajbmeb-69	2	4	implement	implement	VERB
ajbmeb-69	2	5	marketing	marketing	NOUN
ajbmeb-69	2	6	program	program	NOUN
ajbmeb-69	2	7	and	and	CCONJ
ajbmeb-69	2	8	evaluate	evaluate	VERB
ajbmeb-69	2	9	continuously	continuously	ADV
ajbmeb-69	2	10	the	the	DET
ajbmeb-69	2	11	effectiveness	effectiveness	NOUN
ajbmeb-69	2	12	of	of	ADP
ajbmeb-69	2	13	marketing	marketing	NOUN
ajbmeb-69	2	14	-	-	PUNCT
ajbmeb-69	2	15	mix	mix	NOUN
ajbmeb-69	2	16	.	.	PUNCT
ajbmeb-69	3	1	it	it	PRON
ajbmeb-69	3	2	has	have	VERB
ajbmeb-69	3	3	to	to	PART
ajbmeb-69	3	4	remove	remove	VERB
ajbmeb-69	3	5	the	the	DET
ajbmeb-69	3	6	deficiencies	deficiency	NOUN
ajbmeb-69	3	7	observed	observe	VERB
ajbmeb-69	3	8	in	in	ADP
ajbmeb-69	3	9	the	the	DET
ajbmeb-69	3	10	actual	actual	ADJ
ajbmeb-69	3	11	execution	execution	NOUN
ajbmeb-69	3	12	of	of	ADP
ajbmeb-69	3	13	marketing	marketing	NOUN
ajbmeb-69	3	14	plans	plan	NOUN
ajbmeb-69	3	15	,	,	PUNCT
ajbmeb-69	3	16	policies	policy	NOUN
ajbmeb-69	3	17	,	,	PUNCT
ajbmeb-69	3	18	and	and	CCONJ
ajbmeb-69	3	19	procedures	procedure	NOUN
ajbmeb-69	3	20	.	.	PUNCT
ajbmeb-69	4	1	it	it	PRON
ajbmeb-69	4	2	looks	look	VERB
ajbmeb-69	4	3	after	after	ADP
ajbmeb-69	4	4	the	the	DET
ajbmeb-69	4	5	marketing	marketing	NOUN
ajbmeb-69	4	6	system	system	NOUN
ajbmeb-69	4	7	of	of	ADP
ajbmeb-69	4	8	the	the	DET
ajbmeb-69	4	9	enterprise	enterprise	NOUN
ajbmeb-69	4	10	.	.	PUNCT
ajbmeb-69	5	1	management	management	NOUN
ajbmeb-69	5	2	is	be	AUX
ajbmeb-69	5	3	the	the	DET
ajbmeb-69	5	4	process	process	NOUN
ajbmeb-69	5	5	of	of	ADP
ajbmeb-69	5	6	getting	get	VERB
ajbmeb-69	5	7	things	thing	NOUN
ajbmeb-69	5	8	done	do	VERB
ajbmeb-69	5	9	in	in	ADP
ajbmeb-69	5	10	an	an	DET
ajbmeb-69	5	11	organized	organized	ADJ
ajbmeb-69	5	12	and	and	CCONJ
ajbmeb-69	5	13	efficient	efficient	ADJ
ajbmeb-69	5	14	manner	manner	NOUN
ajbmeb-69	5	15	.	.	PUNCT
ajbmeb-69	6	1	marketing	marketing	NOUN
ajbmeb-69	6	2	management	management	NOUN
ajbmeb-69	6	3	aims	aim	VERB
ajbmeb-69	6	4	at	at	ADP
ajbmeb-69	6	5	efficient	efficient	ADJ
ajbmeb-69	6	6	operation	operation	NOUN
ajbmeb-69	6	7	of	of	ADP
ajbmeb-69	6	8	marketing	marketing	NOUN
ajbmeb-69	6	9	activities	activity	NOUN
ajbmeb-69	6	10	.	.	PUNCT
ajbmeb-69	7	1	marketing	marketing	NOUN
ajbmeb-69	7	2	management	management	NOUN
ajbmeb-69	7	3	smoothen	smoothen	ADV
ajbmeb-69	7	4	the	the	DET
ajbmeb-69	7	5	process	process	NOUN
ajbmeb-69	7	6	of	of	ADP
ajbmeb-69	7	7	exchange	exchange	NOUN
ajbmeb-69	7	8	of	of	ADP
ajbmeb-69	7	9	ownership	ownership	NOUN
ajbmeb-69	7	10	of	of	ADP
ajbmeb-69	7	11	goods	good	NOUN
ajbmeb-69	7	12	and	and	CCONJ
ajbmeb-69	7	13	services	service	NOUN
ajbmeb-69	7	14	from	from	ADP
ajbmeb-69	7	15	seller	seller	NOUN
ajbmeb-69	7	16	to	to	ADP
ajbmeb-69	7	17	the	the	DET
ajbmeb-69	7	18	buyer	buyer	NOUN
ajbmeb-69	7	19	.	.	PUNCT
ajbmeb-69	8	1	marketing	marketing	NOUN
ajbmeb-69	8	2	management	management	NOUN
ajbmeb-69	8	3	,	,	PUNCT
ajbmeb-69	8	4	like	like	ADP
ajbmeb-69	8	5	all	all	DET
ajbmeb-69	8	6	other	other	ADJ
ajbmeb-69	8	7	areas	area	NOUN
ajbmeb-69	8	8	of	of	ADP
ajbmeb-69	8	9	management	management	NOUN
ajbmeb-69	8	10	comprises	comprise	NOUN
ajbmeb-69	8	11	of	of	ADP
ajbmeb-69	8	12	the	the	DET
ajbmeb-69	8	13	function	function	NOUN
ajbmeb-69	8	14	of	of	ADP
ajbmeb-69	8	15	planning	planning	NOUN
ajbmeb-69	8	16	,	,	PUNCT
ajbmeb-69	8	17	organizing	organize	VERB
ajbmeb-69	8	18	,	,	PUNCT
ajbmeb-69	8	19	directing	direct	VERB
ajbmeb-69	8	20	coordinating	coordinating	NOUN
ajbmeb-69	8	21	and	and	CCONJ
ajbmeb-69	8	22	controlling	control	VERB
ajbmeb-69	8	23	.	.	PUNCT
ajbmeb-69	9	1	this	this	DET
ajbmeb-69	9	2	research	research	NOUN
ajbmeb-69	9	3	article	article	NOUN
ajbmeb-69	9	4	presents	present	VERB
ajbmeb-69	9	5	the	the	DET
ajbmeb-69	9	6	conceptual	conceptual	ADJ
ajbmeb-69	9	7	framework	framework	NOUN
ajbmeb-69	9	8	of	of	ADP
ajbmeb-69	9	9	marketing	marketing	NOUN
ajbmeb-69	9	10	management	management	NOUN
ajbmeb-69	9	11	.	.	PUNCT
ajbmeb-69	10	1	marketing	marketing	NOUN
ajbmeb-69	10	2	management	management	NOUN
ajbmeb-69	10	3	,	,	PUNCT
ajbmeb-69	10	4	marketing	marketing	NOUN
ajbmeb-69	10	5	mix	mix	NOUN
ajbmeb-69	10	6	,	,	PUNCT
ajbmeb-69	10	7	planning	planning	NOUN
ajbmeb-69	10	8	,	,	PUNCT
ajbmeb-69	10	9	organizing	organize	VERB
ajbmeb-69	10	10	,	,	PUNCT
ajbmeb-69	10	11	directing	directing	NOUN
ajbmeb-69	10	12	,	,	PUNCT
ajbmeb-69	10	13	coordinating	coordinating	NOUN
ajbmeb-69	10	14	,	,	PUNCT
ajbmeb-69	10	15	controlling	control	VERB
ajbmeb-69	10	16	.	.	PUNCT
ajbmeb-69	11	1	introduction	introduction	NOUN
ajbmeb-69	11	2	marketing	marketing	NOUN
ajbmeb-69	11	3	management	management	NOUN
ajbmeb-69	11	4	is	be	AUX
ajbmeb-69	11	5	the	the	DET
ajbmeb-69	11	6	process	process	NOUN
ajbmeb-69	11	7	of	of	ADP
ajbmeb-69	11	8	decision	decision	NOUN
ajbmeb-69	11	9	making	making	NOUN
ajbmeb-69	11	10	,	,	PUNCT
ajbmeb-69	11	11	planning	planning	NOUN
ajbmeb-69	11	12	,	,	PUNCT
ajbmeb-69	11	13	and	and	CCONJ
ajbmeb-69	11	14	controlling	control	VERB
ajbmeb-69	11	15	the	the	DET
ajbmeb-69	11	16	marketing	marketing	NOUN
ajbmeb-69	11	17	aspects	aspect	NOUN
ajbmeb-69	11	18	of	of	ADP
ajbmeb-69	11	19	a	a	DET
ajbmeb-69	11	20	company	company	NOUN
ajbmeb-69	11	21	in	in	ADP
ajbmeb-69	11	22	terms	term	NOUN
ajbmeb-69	11	23	of	of	ADP
ajbmeb-69	11	24	the	the	DET
ajbmeb-69	11	25	marketing	marketing	NOUN
ajbmeb-69	11	26	concept	concept	NOUN
ajbmeb-69	11	27	,	,	PUNCT
ajbmeb-69	11	28	somewhere	somewhere	ADV
ajbmeb-69	11	29	within	within	ADP
ajbmeb-69	11	30	the	the	DET
ajbmeb-69	11	31	marketing	marketing	NOUN
ajbmeb-69	11	32	system	system	NOUN
ajbmeb-69	11	33	.	.	PUNCT
ajbmeb-69	12	1	before	before	ADP
ajbmeb-69	12	2	proceeding	proceed	VERB
ajbmeb-69	12	3	to	to	PART
ajbmeb-69	12	4	examine	examine	VERB
ajbmeb-69	12	5	some	some	PRON
ajbmeb-69	12	6	of	of	ADP
ajbmeb-69	12	7	the	the	DET
ajbmeb-69	12	8	details	detail	NOUN
ajbmeb-69	12	9	of	of	ADP
ajbmeb-69	12	10	this	this	DET
ajbmeb-69	12	11	process	process	NOUN
ajbmeb-69	12	12	,	,	PUNCT
ajbmeb-69	12	13	comments	comment	NOUN
ajbmeb-69	12	14	on	on	ADP
ajbmeb-69	12	15	two	two	NUM
ajbmeb-69	12	16	aspects	aspect	NOUN
ajbmeb-69	12	17	will	will	AUX
ajbmeb-69	12	18	be	be	AUX
ajbmeb-69	12	19	helpful	helpful	ADJ
ajbmeb-69	12	20	background	background	NOUN
ajbmeb-69	12	21	.	.	PUNCT
ajbmeb-69	13	1	marketing	marketing	NOUN
ajbmeb-69	13	2	management	management	NOUN
ajbmeb-69	13	3	is	be	AUX
ajbmeb-69	13	4	“	"	PUNCT
ajbmeb-69	13	5	planning	plan	VERB
ajbmeb-69	13	6	,	,	PUNCT
ajbmeb-69	13	7	organizing	organize	VERB
ajbmeb-69	13	8	,	,	PUNCT
ajbmeb-69	13	9	controlling	control	VERB
ajbmeb-69	13	10	and	and	CCONJ
ajbmeb-69	13	11	implementing	implement	VERB
ajbmeb-69	13	12	of	of	ADP
ajbmeb-69	13	13	marketing	marketing	NOUN
ajbmeb-69	13	14	programs	program	NOUN
ajbmeb-69	13	15	,	,	PUNCT
ajbmeb-69	13	16	policies	policy	NOUN
ajbmeb-69	13	17	,	,	PUNCT
ajbmeb-69	13	18	strategies	strategy	NOUN
ajbmeb-69	13	19	and	and	CCONJ
ajbmeb-69	13	20	tactics	tactic	NOUN
ajbmeb-69	13	21	designed	design	VERB
ajbmeb-69	13	22	to	to	PART
ajbmeb-69	13	23	create	create	VERB
ajbmeb-69	13	24	and	and	CCONJ
ajbmeb-69	13	25	satisfy	satisfy	VERB
ajbmeb-69	13	26	the	the	DET
ajbmeb-69	13	27	demand	demand	NOUN
ajbmeb-69	13	28	for	for	ADP
ajbmeb-69	13	29	the	the	DET
ajbmeb-69	13	30	firms	firm	NOUN
ajbmeb-69	13	31	’	’	PART
ajbmeb-69	13	32	product	product	NOUN
ajbmeb-69	13	33	offerings	offering	NOUN
ajbmeb-69	13	34	or	or	CCONJ
ajbmeb-69	13	35	services	service	NOUN
ajbmeb-69	13	36	as	as	ADP
ajbmeb-69	13	37	a	a	DET
ajbmeb-69	13	38	means	means	NOUN
ajbmeb-69	13	39	of	of	ADP
ajbmeb-69	13	40	generating	generate	VERB
ajbmeb-69	13	41	an	an	DET
ajbmeb-69	13	42	acceptable	acceptable	ADJ
ajbmeb-69	13	43	profit	profit	NOUN
ajbmeb-69	13	44	.	.	PUNCT
ajbmeb-69	13	45	”	"	PUNCT
ajbmeb-69	14	1	it	it	PRON
ajbmeb-69	14	2	deals	deal	VERB
ajbmeb-69	14	3	with	with	ADP
ajbmeb-69	14	4	creating	create	VERB
ajbmeb-69	14	5	and	and	CCONJ
ajbmeb-69	14	6	regulating	regulate	VERB
ajbmeb-69	14	7	the	the	DET
ajbmeb-69	14	8	demand	demand	NOUN
ajbmeb-69	14	9	and	and	CCONJ
ajbmeb-69	14	10	providing	provide	VERB
ajbmeb-69	14	11	goods	good	NOUN
ajbmeb-69	14	12	to	to	ADP
ajbmeb-69	14	13	customers	customer	NOUN
ajbmeb-69	14	14	for	for	ADP
ajbmeb-69	14	15	which	which	PRON
ajbmeb-69	14	16	they	they	PRON
ajbmeb-69	14	17	are	be	AUX
ajbmeb-69	14	18	willing	willing	ADJ
ajbmeb-69	14	19	to	to	PART
ajbmeb-69	14	20	pay	pay	VERB
ajbmeb-69	14	21	a	a	DET
ajbmeb-69	14	22	price	price	NOUN
ajbmeb-69	14	23	worth	worth	ADJ
ajbmeb-69	14	24	their	their	PRON
ajbmeb-69	14	25	value	value	NOUN
ajbmeb-69	14	26	.	.	PUNCT
ajbmeb-69	15	1	marketing	marketing	NOUN
ajbmeb-69	15	2	management	management	NOUN
ajbmeb-69	15	3	performs	perform	VERB
ajbmeb-69	15	4	all	all	DET
ajbmeb-69	15	5	managerial	managerial	ADJ
ajbmeb-69	15	6	functions	function	NOUN
ajbmeb-69	15	7	in	in	ADP
ajbmeb-69	15	8	the	the	DET
ajbmeb-69	15	9	field	field	NOUN
ajbmeb-69	15	10	of	of	ADP
ajbmeb-69	15	11	marketing	marketing	NOUN
ajbmeb-69	15	12	.	.	PUNCT
ajbmeb-69	16	1	marketing	marketing	NOUN
ajbmeb-69	16	2	management	management	NOUN
ajbmeb-69	16	3	identifies	identify	VERB
ajbmeb-69	16	4	market	market	NOUN
ajbmeb-69	16	5	opportunities	opportunity	NOUN
ajbmeb-69	16	6	and	and	CCONJ
ajbmeb-69	16	7	comes	come	VERB
ajbmeb-69	16	8	out	out	ADP
ajbmeb-69	16	9	with	with	ADP
ajbmeb-69	16	10	appropriate	appropriate	ADJ
ajbmeb-69	16	11	strategies	strategy	NOUN
ajbmeb-69	16	12	for	for	ADP
ajbmeb-69	16	13	exploring	explore	VERB
ajbmeb-69	16	14	those	those	DET
ajbmeb-69	16	15	opportunities	opportunity	NOUN
ajbmeb-69	16	16	profitably	profitably	ADV
ajbmeb-69	16	17	.	.	PUNCT
ajbmeb-69	17	1	it	it	PRON
ajbmeb-69	17	2	has	have	VERB
ajbmeb-69	17	3	to	to	PART
ajbmeb-69	17	4	implement	implement	VERB
ajbmeb-69	17	5	marketing	marketing	NOUN
ajbmeb-69	17	6	program	program	NOUN
ajbmeb-69	17	7	and	and	CCONJ
ajbmeb-69	17	8	evaluate	evaluate	VERB
ajbmeb-69	17	9	continuously	continuously	ADV
ajbmeb-69	17	10	the	the	DET
ajbmeb-69	17	11	american	american	ADJ
ajbmeb-69	17	12	journal	journal	PROPN
ajbmeb-69	17	13	of	of	ADP
ajbmeb-69	17	14	business	business	NOUN
ajbmeb-69	17	15	management	management	NOUN
ajbmeb-69	17	16	,	,	PUNCT
ajbmeb-69	17	17	economics	economic	NOUN
ajbmeb-69	17	18	and	and	CCONJ
ajbmeb-69	17	19	banking	banking	NOUN
ajbmeb-69	17	20	volume	volume	NOUN
ajbmeb-69	17	21	4	4	NUM
ajbmeb-69	17	22	,	,	PUNCT
ajbmeb-69	17	23	sep	sep	PROPN
ajbmeb-69	17	24	.	.	PROPN
ajbmeb-69	17	25	,	,	PUNCT
ajbmeb-69	17	26	2022	2022	NUM
ajbmeb-69	17	27	p	p	NOUN
ajbmeb-69	17	28	a	a	DET
ajbmeb-69	17	29	g	g	NOUN
ajbmeb-69	17	30	e	e	NOUN
ajbmeb-69	17	31	|	|	ADV
ajbmeb-69	17	32	15	15	NUM
ajbmeb-69	17	33	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-69	17	34	effectiveness	effectiveness	NOUN
ajbmeb-69	17	35	of	of	ADP
ajbmeb-69	17	36	marketing	marketing	NOUN
ajbmeb-69	17	37	-	-	PUNCT
ajbmeb-69	17	38	mix	mix	NOUN
ajbmeb-69	17	39	.	.	PUNCT
ajbmeb-69	18	1	it	it	PRON
ajbmeb-69	18	2	has	have	VERB
ajbmeb-69	18	3	to	to	PART
ajbmeb-69	18	4	remove	remove	VERB
ajbmeb-69	18	5	the	the	DET
ajbmeb-69	18	6	deficiencies	deficiency	NOUN
ajbmeb-69	18	7	observed	observe	VERB
ajbmeb-69	18	8	in	in	ADP
ajbmeb-69	18	9	the	the	DET
ajbmeb-69	18	10	actual	actual	ADJ
ajbmeb-69	18	11	execution	execution	NOUN
ajbmeb-69	18	12	of	of	ADP
ajbmeb-69	18	13	marketing	marketing	NOUN
ajbmeb-69	18	14	plans	plan	NOUN
ajbmeb-69	18	15	,	,	PUNCT
ajbmeb-69	18	16	policies	policy	NOUN
ajbmeb-69	18	17	,	,	PUNCT
ajbmeb-69	18	18	and	and	CCONJ
ajbmeb-69	18	19	procedures	procedure	NOUN
ajbmeb-69	18	20	.	.	PUNCT
ajbmeb-69	19	1	it	it	PRON
ajbmeb-69	19	2	looks	look	VERB
ajbmeb-69	19	3	after	after	ADP
ajbmeb-69	19	4	the	the	DET
ajbmeb-69	19	5	marketing	marketing	NOUN
ajbmeb-69	19	6	system	system	NOUN
ajbmeb-69	19	7	of	of	ADP
ajbmeb-69	19	8	the	the	DET
ajbmeb-69	19	9	enterprise	enterprise	NOUN
ajbmeb-69	19	10	.	.	PUNCT
ajbmeb-69	20	1	institute	institute	PROPN
ajbmeb-69	20	2	of	of	ADP
ajbmeb-69	20	3	marketing	marketing	NOUN
ajbmeb-69	20	4	management	management	NOUN
ajbmeb-69	20	5	,	,	PUNCT
ajbmeb-69	20	6	england	england	PROPN
ajbmeb-69	20	7	,	,	PUNCT
ajbmeb-69	20	8	has	have	AUX
ajbmeb-69	20	9	defined	define	VERB
ajbmeb-69	20	10	marketing	marketing	NOUN
ajbmeb-69	20	11	management	management	NOUN
ajbmeb-69	20	12	as	as	SCONJ
ajbmeb-69	20	13	“	"	PUNCT
ajbmeb-69	20	14	marketing	marketing	NOUN
ajbmeb-69	20	15	management	management	NOUN
ajbmeb-69	20	16	is	be	AUX
ajbmeb-69	20	17	the	the	DET
ajbmeb-69	20	18	creative	creative	ADJ
ajbmeb-69	20	19	management	management	NOUN
ajbmeb-69	20	20	function	function	NOUN
ajbmeb-69	20	21	which	which	PRON
ajbmeb-69	20	22	promotes	promote	VERB
ajbmeb-69	20	23	trade	trade	NOUN
ajbmeb-69	20	24	and	and	CCONJ
ajbmeb-69	20	25	employment	employment	NOUN
ajbmeb-69	20	26	by	by	ADP
ajbmeb-69	20	27	assessing	assess	VERB
ajbmeb-69	20	28	consumer	consumer	NOUN
ajbmeb-69	20	29	needs	need	NOUN
ajbmeb-69	20	30	and	and	CCONJ
ajbmeb-69	20	31	initiating	initiate	VERB
ajbmeb-69	20	32	research	research	NOUN
ajbmeb-69	20	33	and	and	CCONJ
ajbmeb-69	20	34	development	development	NOUN
ajbmeb-69	20	35	to	to	PART
ajbmeb-69	20	36	meet	meet	VERB
ajbmeb-69	20	37	them	they	PRON
ajbmeb-69	20	38	.	.	PUNCT
ajbmeb-69	21	1	it	it	PRON
ajbmeb-69	21	2	co	co	VERB
ajbmeb-69	21	3	-	-	NOUN
ajbmeb-69	21	4	ordinates	ordinate	VERB
ajbmeb-69	21	5	the	the	DET
ajbmeb-69	21	6	resources	resource	NOUN
ajbmeb-69	21	7	of	of	ADP
ajbmeb-69	21	8	production	production	NOUN
ajbmeb-69	21	9	and	and	CCONJ
ajbmeb-69	21	10	distribution	distribution	NOUN
ajbmeb-69	21	11	of	of	ADP
ajbmeb-69	21	12	goods	good	NOUN
ajbmeb-69	21	13	and	and	CCONJ
ajbmeb-69	21	14	services	service	NOUN
ajbmeb-69	21	15	,	,	PUNCT
ajbmeb-69	21	16	determines	determine	VERB
ajbmeb-69	21	17	and	and	CCONJ
ajbmeb-69	21	18	directs	direct	VERB
ajbmeb-69	21	19	the	the	DET
ajbmeb-69	21	20	total	total	ADJ
ajbmeb-69	21	21	efforts	effort	NOUN
ajbmeb-69	21	22	required	require	VERB
ajbmeb-69	21	23	to	to	PART
ajbmeb-69	21	24	sell	sell	VERB
ajbmeb-69	21	25	profitably	profitably	ADV
ajbmeb-69	21	26	to	to	ADP
ajbmeb-69	21	27	ultimate	ultimate	ADJ
ajbmeb-69	21	28	user	user	NOUN
ajbmeb-69	21	29	”	"	PUNCT
ajbmeb-69	21	30	.	.	PUNCT
ajbmeb-69	22	1	figure	figure	VERB
ajbmeb-69	22	2	1	1	NUM
ajbmeb-69	22	3	presents	present	VERB
ajbmeb-69	22	4	the	the	DET
ajbmeb-69	22	5	comprehensive	comprehensive	ADJ
ajbmeb-69	22	6	picture	picture	NOUN
ajbmeb-69	22	7	of	of	ADP
ajbmeb-69	22	8	marketing	marketing	NOUN
ajbmeb-69	22	9	.	.	PUNCT
ajbmeb-69	23	1	figure	figure	NOUN
ajbmeb-69	23	2	1	1	NUM
ajbmeb-69	23	3	:	:	PUNCT
ajbmeb-69	23	4	comprehensive	comprehensive	ADJ
ajbmeb-69	23	5	picture	picture	NOUN
ajbmeb-69	23	6	of	of	ADP
ajbmeb-69	23	7	marketing	market	VERB
ajbmeb-69	23	8	the	the	DET
ajbmeb-69	23	9	marketing	marketing	NOUN
ajbmeb-69	23	10	concept	concept	NOUN
ajbmeb-69	23	11	which	which	PRON
ajbmeb-69	23	12	is	be	AUX
ajbmeb-69	23	13	also	also	ADV
ajbmeb-69	23	14	called	call	VERB
ajbmeb-69	23	15	the	the	DET
ajbmeb-69	23	16	modern	modern	ADJ
ajbmeb-69	23	17	marketing	marketing	NOUN
ajbmeb-69	23	18	concept	concept	NOUN
ajbmeb-69	23	19	as	as	SCONJ
ajbmeb-69	23	20	practiced	practice	VERB
ajbmeb-69	23	21	by	by	ADP
ajbmeb-69	23	22	most	most	ADJ
ajbmeb-69	23	23	of	of	ADP
ajbmeb-69	23	24	the	the	DET
ajbmeb-69	23	25	firms	firm	NOUN
ajbmeb-69	23	26	in	in	ADP
ajbmeb-69	23	27	the	the	DET
ajbmeb-69	23	28	present	present	ADJ
ajbmeb-69	23	29	situation	situation	NOUN
ajbmeb-69	23	30	is	be	AUX
ajbmeb-69	23	31	actually	actually	ADV
ajbmeb-69	23	32	a	a	DET
ajbmeb-69	23	33	combination	combination	NOUN
ajbmeb-69	23	34	of	of	ADP
ajbmeb-69	23	35	all	all	DET
ajbmeb-69	23	36	the	the	DET
ajbmeb-69	23	37	other	other	ADJ
ajbmeb-69	23	38	concepts	concept	NOUN
ajbmeb-69	23	39	.	.	PUNCT
ajbmeb-69	24	1	the	the	DET
ajbmeb-69	24	2	modern	modern	ADJ
ajbmeb-69	24	3	marketing	marketing	NOUN
ajbmeb-69	24	4	concept	concept	NOUN
ajbmeb-69	24	5	consists	consist	VERB
ajbmeb-69	24	6	of	of	ADP
ajbmeb-69	24	7	an	an	DET
ajbmeb-69	24	8	integrated	integrate	VERB
ajbmeb-69	24	9	effort	effort	NOUN
ajbmeb-69	24	10	on	on	ADP
ajbmeb-69	24	11	the	the	DET
ajbmeb-69	24	12	part	part	NOUN
ajbmeb-69	24	13	of	of	ADP
ajbmeb-69	24	14	the	the	DET
ajbmeb-69	24	15	marketer	marketer	NOUN
ajbmeb-69	24	16	to	to	PART
ajbmeb-69	24	17	identify	identify	VERB
ajbmeb-69	24	18	the	the	DET
ajbmeb-69	24	19	consumer	consumer	NOUN
ajbmeb-69	24	20	needs	need	NOUN
ajbmeb-69	24	21	and	and	CCONJ
ajbmeb-69	24	22	satisfy	satisfy	VERB
ajbmeb-69	24	23	them	they	PRON
ajbmeb-69	24	24	through	through	ADP
ajbmeb-69	24	25	appropriately	appropriately	ADV
ajbmeb-69	24	26	designed	design	VERB
ajbmeb-69	24	27	products	product	NOUN
ajbmeb-69	24	28	and	and	CCONJ
ajbmeb-69	24	29	for	for	ADP
ajbmeb-69	24	30	this	this	DET
ajbmeb-69	24	31	task	task	NOUN
ajbmeb-69	24	32	use	use	VERB
ajbmeb-69	24	33	all	all	DET
ajbmeb-69	24	34	the	the	DET
ajbmeb-69	24	35	marketing	marketing	NOUN
ajbmeb-69	24	36	techniques	technique	NOUN
ajbmeb-69	24	37	related	relate	VERB
ajbmeb-69	24	38	to	to	ADP
ajbmeb-69	24	39	product	product	NOUN
ajbmeb-69	24	40	,	,	PUNCT
ajbmeb-69	24	41	selling	selling	NOUN
ajbmeb-69	24	42	,	,	PUNCT
ajbmeb-69	24	43	market	market	NOUN
ajbmeb-69	24	44	study	study	NOUN
ajbmeb-69	24	45	,	,	PUNCT
ajbmeb-69	24	46	consumer	consumer	NOUN
ajbmeb-69	24	47	behavior	behavior	NOUN
ajbmeb-69	24	48	,	,	PUNCT
ajbmeb-69	24	49	product	product	NOUN
ajbmeb-69	24	50	designing	designing	NOUN
ajbmeb-69	24	51	,	,	PUNCT
ajbmeb-69	24	52	pricing	pricing	NOUN
ajbmeb-69	24	53	etc	etc	X
ajbmeb-69	24	54	.	.	PUNCT
ajbmeb-69	25	1	literature	literature	PROPN
ajbmeb-69	25	2	review	review	VERB
ajbmeb-69	25	3	the	the	DET
ajbmeb-69	25	4	marketing	marketing	NOUN
ajbmeb-69	25	5	concept	concept	NOUN
ajbmeb-69	25	6	is	be	AUX
ajbmeb-69	25	7	simple	simple	ADJ
ajbmeb-69	25	8	in	in	ADP
ajbmeb-69	25	9	principle	principle	NOUN
ajbmeb-69	25	10	but	but	CCONJ
ajbmeb-69	25	11	often	often	ADV
ajbmeb-69	25	12	very	very	ADV
ajbmeb-69	25	13	difficult	difficult	ADJ
ajbmeb-69	25	14	,	,	PUNCT
ajbmeb-69	25	15	if	if	SCONJ
ajbmeb-69	25	16	not	not	PART
ajbmeb-69	25	17	impossible	impossible	ADJ
ajbmeb-69	25	18	,	,	PUNCT
ajbmeb-69	25	19	to	to	PART
ajbmeb-69	25	20	fully	fully	ADV
ajbmeb-69	25	21	implement	implement	VERB
ajbmeb-69	25	22	.	.	PUNCT
ajbmeb-69	26	1	adam	adam	PROPN
ajbmeb-69	26	2	smith	smith	PROPN
ajbmeb-69	26	3	’s	’s	PART
ajbmeb-69	26	4	comment	comment	NOUN
ajbmeb-69	26	5	cited	cite	VERB
ajbmeb-69	26	6	above	above	ADV
ajbmeb-69	26	7	is	be	AUX
ajbmeb-69	26	8	most	most	ADV
ajbmeb-69	26	9	consistent	consistent	ADJ
ajbmeb-69	26	10	with	with	ADP
ajbmeb-69	26	11	it	it	PRON
ajbmeb-69	26	12	.	.	PUNCT
ajbmeb-69	27	1	the	the	DET
ajbmeb-69	27	2	concept	concept	NOUN
ajbmeb-69	27	3	is	be	AUX
ajbmeb-69	27	4	that	that	SCONJ
ajbmeb-69	27	5	a	a	DET
ajbmeb-69	27	6	company	company	NOUN
ajbmeb-69	27	7	can	can	AUX
ajbmeb-69	27	8	more	more	ADV
ajbmeb-69	27	9	effectively	effectively	ADV
ajbmeb-69	27	10	serve	serve	VERB
ajbmeb-69	27	11	its	its	PRON
ajbmeb-69	27	12	own	own	ADJ
ajbmeb-69	27	13	objectives	objective	NOUN
ajbmeb-69	27	14	if	if	SCONJ
ajbmeb-69	27	15	it	it	PRON
ajbmeb-69	27	16	will	will	AUX
ajbmeb-69	27	17	integrate	integrate	VERB
ajbmeb-69	27	18	the	the	DET
ajbmeb-69	27	19	various	various	ADJ
ajbmeb-69	27	20	aspects	aspect	NOUN
ajbmeb-69	27	21	of	of	ADP
ajbmeb-69	27	22	its	its	PRON
ajbmeb-69	27	23	marketing	marketing	NOUN
ajbmeb-69	27	24	activities	activity	NOUN
ajbmeb-69	27	25	explicitly	explicitly	ADV
ajbmeb-69	27	26	so	so	SCONJ
ajbmeb-69	27	27	as	as	SCONJ
ajbmeb-69	27	28	to	to	PART
ajbmeb-69	27	29	meet	meet	VERB
ajbmeb-69	27	30	the	the	DET
ajbmeb-69	27	31	preferences	preference	NOUN
ajbmeb-69	27	32	of	of	ADP
ajbmeb-69	27	33	its	its	PRON
ajbmeb-69	27	34	customers	customer	NOUN
ajbmeb-69	27	35	.	.	PUNCT
ajbmeb-69	28	1	to	to	ADP
ajbmeb-69	28	2	one	one	NUM
ajbmeb-69	28	3	unfamiliar	unfamiliar	NOUN
ajbmeb-69	28	4	with	with	ADP
ajbmeb-69	28	5	company	company	NOUN
ajbmeb-69	28	6	practice	practice	VERB
ajbmeb-69	28	7	the	the	DET
ajbmeb-69	28	8	need	need	NOUN
ajbmeb-69	28	9	for	for	ADP
ajbmeb-69	28	10	implementing	implement	VERB
ajbmeb-69	28	11	the	the	DET
ajbmeb-69	28	12	concept	concept	NOUN
ajbmeb-69	28	13	and	and	CCONJ
ajbmeb-69	28	14	the	the	DET
ajbmeb-69	28	15	capacity	capacity	NOUN
ajbmeb-69	28	16	to	to	PART
ajbmeb-69	28	17	do	do	AUX
ajbmeb-69	28	18	it	it	PRON
ajbmeb-69	28	19	would	would	AUX
ajbmeb-69	28	20	seem	seem	VERB
ajbmeb-69	28	21	to	to	PART
ajbmeb-69	28	22	be	be	AUX
ajbmeb-69	28	23	so	so	ADV
ajbmeb-69	28	24	obvious	obvious	ADJ
ajbmeb-69	28	25	as	as	ADP
ajbmeb-69	28	26	not	not	PART
ajbmeb-69	28	27	to	to	PART
ajbmeb-69	28	28	merit	merit	NOUN
ajbmeb-69	28	29	discussion	discussion	NOUN
ajbmeb-69	28	30	.	.	PUNCT
ajbmeb-69	29	1	this	this	DET
ajbmeb-69	29	2	process	process	NOUN
ajbmeb-69	29	3	of	of	ADP
ajbmeb-69	29	4	marketing	marketing	NOUN
ajbmeb-69	29	5	management	management	NOUN
ajbmeb-69	29	6	takes	take	VERB
ajbmeb-69	29	7	place	place	NOUN
ajbmeb-69	29	8	“	"	PUNCT
ajbmeb-69	29	9	somewhere	somewhere	ADV
ajbmeb-69	29	10	”	"	PUNCT
ajbmeb-69	29	11	within	within	ADP
ajbmeb-69	29	12	the	the	DET
ajbmeb-69	29	13	marketing	marketing	NOUN
ajbmeb-69	29	14	system	system	NOUN
ajbmeb-69	29	15	.	.	PUNCT
ajbmeb-69	30	1	having	having	AUX
ajbmeb-69	30	2	seen	see	VERB
ajbmeb-69	30	3	the	the	DET
ajbmeb-69	30	4	marketing	marketing	NOUN
ajbmeb-69	30	5	system	system	NOUN
ajbmeb-69	30	6	portrayed	portray	VERB
ajbmeb-69	30	7	,	,	PUNCT
ajbmeb-69	30	8	you	you	PRON
ajbmeb-69	30	9	know	know	VERB
ajbmeb-69	30	10	that	that	SCONJ
ajbmeb-69	30	11	“	"	PUNCT
ajbmeb-69	30	12	somewhere	somewhere	ADV
ajbmeb-69	30	13	”	"	PUNCT
ajbmeb-69	30	14	can	can	AUX
ajbmeb-69	30	15	be	be	AUX
ajbmeb-69	30	16	within	within	ADP
ajbmeb-69	30	17	any	any	PRON
ajbmeb-69	30	18	of	of	ADP
ajbmeb-69	30	19	the	the	DET
ajbmeb-69	30	20	many	many	ADJ
ajbmeb-69	30	21	,	,	PUNCT
ajbmeb-69	30	22	many	many	ADJ
ajbmeb-69	30	23	companies	company	NOUN
ajbmeb-69	30	24	manufacturing	manufacture	VERB
ajbmeb-69	30	25	,	,	PUNCT
ajbmeb-69	30	26	wholesaling	wholesaling	NOUN
ajbmeb-69	30	27	and	and	CCONJ
ajbmeb-69	30	28	retailing	retailing	NOUN
ajbmeb-69	30	29	that	that	PRON
ajbmeb-69	30	30	make	make	VERB
ajbmeb-69	30	31	it	it	PRON
ajbmeb-69	30	32	up	up	ADP
ajbmeb-69	30	33	.	.	PUNCT
ajbmeb-69	31	1	marketing	marketing	NOUN
ajbmeb-69	31	2	management	management	NOUN
ajbmeb-69	31	3	is	be	AUX
ajbmeb-69	31	4	practiced	practice	VERB
ajbmeb-69	31	5	in	in	ADP
ajbmeb-69	31	6	every	every	DET
ajbmeb-69	31	7	one	one	NUM
ajbmeb-69	31	8	of	of	ADP
ajbmeb-69	31	9	them	they	PRON
ajbmeb-69	31	10	.	.	PUNCT
ajbmeb-69	32	1	assume	assume	VERB
ajbmeb-69	32	2	,	,	PUNCT
ajbmeb-69	32	3	to	to	PART
ajbmeb-69	32	4	simplify	simplify	VERB
ajbmeb-69	32	5	,	,	PUNCT
ajbmeb-69	32	6	that	that	SCONJ
ajbmeb-69	32	7	we	we	PRON
ajbmeb-69	32	8	are	be	AUX
ajbmeb-69	32	9	concerned	concerned	ADJ
ajbmeb-69	32	10	only	only	ADV
ajbmeb-69	32	11	with	with	ADP
ajbmeb-69	32	12	the	the	DET
ajbmeb-69	32	13	manufacturing	manufacturing	NOUN
ajbmeb-69	32	14	level	level	NOUN
ajbmeb-69	32	15	in	in	ADP
ajbmeb-69	32	16	a	a	DET
ajbmeb-69	32	17	direct	direct	ADJ
ajbmeb-69	32	18	sense	sense	NOUN
ajbmeb-69	32	19	because	because	SCONJ
ajbmeb-69	32	20	the	the	DET
ajbmeb-69	32	21	manager	manager	NOUN
ajbmeb-69	32	22	we	we	PRON
ajbmeb-69	32	23	are	be	AUX
ajbmeb-69	32	24	considering	consider	VERB
ajbmeb-69	32	25	occupies	occupie	NOUN
ajbmeb-69	32	26	a	a	DET
ajbmeb-69	32	27	marketing	marketing	NOUN
ajbmeb-69	32	28	management	management	NOUN
ajbmeb-69	32	29	position	position	NOUN
ajbmeb-69	32	30	there	there	ADV
ajbmeb-69	32	31	.	.	PUNCT
ajbmeb-69	33	1	american	american	PROPN
ajbmeb-69	33	2	journal	journal	PROPN
ajbmeb-69	33	3	of	of	ADP
ajbmeb-69	33	4	business	business	NOUN
ajbmeb-69	33	5	management	management	NOUN
ajbmeb-69	33	6	,	,	PUNCT
ajbmeb-69	33	7	economics	economic	NOUN
ajbmeb-69	33	8	and	and	CCONJ
ajbmeb-69	33	9	banking	banking	NOUN
ajbmeb-69	33	10	volume	volume	NOUN
ajbmeb-69	33	11	4	4	NUM
ajbmeb-69	33	12	,	,	PUNCT
ajbmeb-69	33	13	sep	sep	PROPN
ajbmeb-69	33	14	.	.	PROPN
ajbmeb-69	33	15	,	,	PUNCT
ajbmeb-69	33	16	2022	2022	NUM
ajbmeb-69	33	17	p	p	NOUN
ajbmeb-69	33	18	a	a	PRON
ajbmeb-69	33	19	g	g	NOUN
ajbmeb-69	33	20	e	e	NOUN
ajbmeb-69	33	21	|	|	ADV
ajbmeb-69	33	22	16	16	NUM
ajbmeb-69	33	23	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-69	33	24	traditionally	traditionally	ADV
ajbmeb-69	33	25	,	,	PUNCT
ajbmeb-69	33	26	markets	market	NOUN
ajbmeb-69	33	27	were	be	AUX
ajbmeb-69	33	28	viewed	view	VERB
ajbmeb-69	33	29	as	as	ADP
ajbmeb-69	33	30	a	a	DET
ajbmeb-69	33	31	place	place	NOUN
ajbmeb-69	33	32	for	for	ADP
ajbmeb-69	33	33	exchange	exchange	NOUN
ajbmeb-69	33	34	of	of	ADP
ajbmeb-69	33	35	goods	good	NOUN
ajbmeb-69	33	36	and	and	CCONJ
ajbmeb-69	33	37	services	service	NOUN
ajbmeb-69	33	38	between	between	ADP
ajbmeb-69	33	39	sellers	seller	NOUN
ajbmeb-69	33	40	and	and	CCONJ
ajbmeb-69	33	41	buyers	buyer	NOUN
ajbmeb-69	33	42	to	to	ADP
ajbmeb-69	33	43	the	the	DET
ajbmeb-69	33	44	mutual	mutual	ADJ
ajbmeb-69	33	45	benefit	benefit	NOUN
ajbmeb-69	33	46	of	of	ADP
ajbmeb-69	33	47	both	both	PRON
ajbmeb-69	33	48	.	.	PUNCT
ajbmeb-69	34	1	today	today	NOUN
ajbmeb-69	34	2	,	,	PUNCT
ajbmeb-69	34	3	marketing	marketing	NOUN
ajbmeb-69	34	4	is	be	AUX
ajbmeb-69	34	5	exchange	exchange	NOUN
ajbmeb-69	34	6	of	of	ADP
ajbmeb-69	34	7	values	value	NOUN
ajbmeb-69	34	8	between	between	ADP
ajbmeb-69	34	9	the	the	DET
ajbmeb-69	34	10	seller	seller	NOUN
ajbmeb-69	34	11	and	and	CCONJ
ajbmeb-69	34	12	the	the	DET
ajbmeb-69	34	13	buyer	buyer	NOUN
ajbmeb-69	34	14	.	.	PUNCT
ajbmeb-69	35	1	value	value	NOUN
ajbmeb-69	35	2	implies	imply	VERB
ajbmeb-69	35	3	worth	worth	ADJ
ajbmeb-69	35	4	related	relate	VERB
ajbmeb-69	35	5	to	to	ADP
ajbmeb-69	35	6	the	the	DET
ajbmeb-69	35	7	goods	good	NOUN
ajbmeb-69	35	8	and	and	CCONJ
ajbmeb-69	35	9	services	service	NOUN
ajbmeb-69	35	10	being	be	AUX
ajbmeb-69	35	11	exchanged	exchange	VERB
ajbmeb-69	35	12	.	.	PUNCT
ajbmeb-69	36	1	the	the	DET
ajbmeb-69	36	2	buyer	buyer	NOUN
ajbmeb-69	36	3	will	will	AUX
ajbmeb-69	36	4	be	be	AUX
ajbmeb-69	36	5	ready	ready	ADJ
ajbmeb-69	36	6	to	to	PART
ajbmeb-69	36	7	pay	pay	VERB
ajbmeb-69	36	8	for	for	ADP
ajbmeb-69	36	9	the	the	DET
ajbmeb-69	36	10	goods	good	NOUN
ajbmeb-69	36	11	if	if	SCONJ
ajbmeb-69	36	12	they	they	PRON
ajbmeb-69	36	13	have	have	VERB
ajbmeb-69	36	14	some	some	DET
ajbmeb-69	36	15	value	value	NOUN
ajbmeb-69	36	16	for	for	ADP
ajbmeb-69	36	17	him	he	PRON
ajbmeb-69	36	18	.	.	PUNCT
ajbmeb-69	37	1	marketing	marketing	NOUN
ajbmeb-69	37	2	is	be	AUX
ajbmeb-69	37	3	the	the	DET
ajbmeb-69	37	4	business	business	NOUN
ajbmeb-69	37	5	function	function	NOUN
ajbmeb-69	37	6	that	that	PRON
ajbmeb-69	37	7	controls	control	VERB
ajbmeb-69	37	8	the	the	DET
ajbmeb-69	37	9	level	level	NOUN
ajbmeb-69	37	10	and	and	CCONJ
ajbmeb-69	37	11	composition	composition	NOUN
ajbmeb-69	37	12	of	of	ADP
ajbmeb-69	37	13	demand	demand	NOUN
ajbmeb-69	37	14	in	in	ADP
ajbmeb-69	37	15	the	the	DET
ajbmeb-69	37	16	market	market	NOUN
ajbmeb-69	37	17	.	.	PUNCT
ajbmeb-69	38	1	it	it	PRON
ajbmeb-69	38	2	deals	deal	VERB
ajbmeb-69	38	3	with	with	ADP
ajbmeb-69	38	4	creating	create	VERB
ajbmeb-69	38	5	and	and	CCONJ
ajbmeb-69	38	6	maintaining	maintain	VERB
ajbmeb-69	38	7	demand	demand	NOUN
ajbmeb-69	38	8	for	for	ADP
ajbmeb-69	38	9	goods	good	NOUN
ajbmeb-69	38	10	and	and	CCONJ
ajbmeb-69	38	11	services	service	NOUN
ajbmeb-69	38	12	of	of	ADP
ajbmeb-69	38	13	the	the	DET
ajbmeb-69	38	14	organization	organization	NOUN
ajbmeb-69	38	15	.	.	PUNCT
ajbmeb-69	39	1	according	accord	VERB
ajbmeb-69	39	2	to	to	ADP
ajbmeb-69	39	3	philip	philip	PROPN
ajbmeb-69	39	4	kotler	kotler	PROPN
ajbmeb-69	39	5	,	,	PUNCT
ajbmeb-69	39	6	“	"	PUNCT
ajbmeb-69	39	7	marketing	marketing	NOUN
ajbmeb-69	39	8	management	management	NOUN
ajbmeb-69	39	9	is	be	AUX
ajbmeb-69	39	10	the	the	DET
ajbmeb-69	39	11	art	art	NOUN
ajbmeb-69	39	12	and	and	CCONJ
ajbmeb-69	39	13	science	science	NOUN
ajbmeb-69	39	14	of	of	ADP
ajbmeb-69	39	15	choosing	choose	VERB
ajbmeb-69	39	16	target	target	NOUN
ajbmeb-69	39	17	markets	market	NOUN
ajbmeb-69	39	18	and	and	CCONJ
ajbmeb-69	39	19	building	build	VERB
ajbmeb-69	39	20	profitable	profitable	ADJ
ajbmeb-69	39	21	relationship	relationship	NOUN
ajbmeb-69	39	22	with	with	ADP
ajbmeb-69	39	23	them	they	PRON
ajbmeb-69	39	24	.	.	PUNCT
ajbmeb-69	40	1	marketing	marketing	NOUN
ajbmeb-69	40	2	management	management	NOUN
ajbmeb-69	40	3	is	be	AUX
ajbmeb-69	40	4	a	a	DET
ajbmeb-69	40	5	process	process	NOUN
ajbmeb-69	40	6	involving	involve	VERB
ajbmeb-69	40	7	analysis	analysis	NOUN
ajbmeb-69	40	8	,	,	PUNCT
ajbmeb-69	40	9	planning	planning	NOUN
ajbmeb-69	40	10	,	,	PUNCT
ajbmeb-69	40	11	implementing	implement	VERB
ajbmeb-69	40	12	and	and	CCONJ
ajbmeb-69	40	13	control	control	NOUN
ajbmeb-69	40	14	and	and	CCONJ
ajbmeb-69	40	15	it	it	PRON
ajbmeb-69	40	16	covers	cover	VERB
ajbmeb-69	40	17	goods	good	NOUN
ajbmeb-69	40	18	,	,	PUNCT
ajbmeb-69	40	19	services	service	NOUN
ajbmeb-69	40	20	,	,	PUNCT
ajbmeb-69	40	21	ideas	idea	NOUN
ajbmeb-69	40	22	and	and	CCONJ
ajbmeb-69	40	23	the	the	DET
ajbmeb-69	40	24	goal	goal	NOUN
ajbmeb-69	40	25	is	be	AUX
ajbmeb-69	40	26	to	to	PART
ajbmeb-69	40	27	produce	produce	VERB
ajbmeb-69	40	28	satisfaction	satisfaction	NOUN
ajbmeb-69	40	29	to	to	ADP
ajbmeb-69	40	30	the	the	DET
ajbmeb-69	40	31	parties	party	NOUN
ajbmeb-69	40	32	involved	involve	VERB
ajbmeb-69	40	33	”	"	PUNCT
ajbmeb-69	40	34	.	.	PUNCT
ajbmeb-69	41	1	marketing	marketing	NOUN
ajbmeb-69	41	2	management	management	NOUN
ajbmeb-69	41	3	involves	involve	VERB
ajbmeb-69	41	4	:	:	PUNCT
ajbmeb-69	42	1	1	1	X
ajbmeb-69	42	2	.	.	PUNCT
ajbmeb-69	42	3	the	the	DET
ajbmeb-69	42	4	setting	setting	NOUN
ajbmeb-69	42	5	of	of	ADP
ajbmeb-69	42	6	marketing	marketing	NOUN
ajbmeb-69	42	7	goals	goal	NOUN
ajbmeb-69	42	8	and	and	CCONJ
ajbmeb-69	42	9	objectives	objective	NOUN
ajbmeb-69	42	10	,	,	PUNCT
ajbmeb-69	42	11	2	2	X
ajbmeb-69	42	12	.	.	X
ajbmeb-69	42	13	developing	develop	VERB
ajbmeb-69	42	14	the	the	DET
ajbmeb-69	42	15	marketing	marketing	NOUN
ajbmeb-69	42	16	plan	plan	NOUN
ajbmeb-69	42	17	,	,	PUNCT
ajbmeb-69	42	18	3	3	X
ajbmeb-69	42	19	.	.	X
ajbmeb-69	42	20	organising	organise	VERB
ajbmeb-69	42	21	the	the	DET
ajbmeb-69	42	22	marketing	marketing	NOUN
ajbmeb-69	42	23	function	function	NOUN
ajbmeb-69	42	24	,	,	PUNCT
ajbmeb-69	42	25	4	4	X
ajbmeb-69	42	26	.	.	PUNCT
ajbmeb-69	42	27	putting	put	VERB
ajbmeb-69	42	28	the	the	DET
ajbmeb-69	42	29	marketing	marketing	NOUN
ajbmeb-69	42	30	plan	plan	NOUN
ajbmeb-69	42	31	into	into	ADP
ajbmeb-69	42	32	action	action	NOUN
ajbmeb-69	42	33	and	and	CCONJ
ajbmeb-69	42	34	5	5	NUM
ajbmeb-69	42	35	.	.	PUNCT
ajbmeb-69	42	36	controlling	control	VERB
ajbmeb-69	42	37	the	the	DET
ajbmeb-69	42	38	marketing	marketing	NOUN
ajbmeb-69	42	39	programme	programme	NOUN
ajbmeb-69	42	40	.	.	PUNCT
ajbmeb-69	43	1	marketing	marketing	NOUN
ajbmeb-69	43	2	management	management	NOUN
ajbmeb-69	43	3	is	be	AUX
ajbmeb-69	43	4	both	both	PRON
ajbmeb-69	43	5	a	a	DET
ajbmeb-69	43	6	science	science	NOUN
ajbmeb-69	43	7	as	as	ADV
ajbmeb-69	43	8	well	well	ADV
ajbmeb-69	43	9	as	as	ADP
ajbmeb-69	43	10	an	an	DET
ajbmeb-69	43	11	art	art	NOUN
ajbmeb-69	43	12	.	.	PUNCT
ajbmeb-69	44	1	those	those	PRON
ajbmeb-69	44	2	responsible	responsible	ADJ
ajbmeb-69	44	3	for	for	ADP
ajbmeb-69	44	4	marketing	marketing	NOUN
ajbmeb-69	44	5	should	should	AUX
ajbmeb-69	44	6	have	have	VERB
ajbmeb-69	44	7	good	good	ADJ
ajbmeb-69	44	8	understanding	understanding	NOUN
ajbmeb-69	44	9	of	of	ADP
ajbmeb-69	44	10	the	the	DET
ajbmeb-69	44	11	various	various	ADJ
ajbmeb-69	44	12	concepts	concept	NOUN
ajbmeb-69	44	13	and	and	CCONJ
ajbmeb-69	44	14	practices	practice	NOUN
ajbmeb-69	44	15	in	in	ADP
ajbmeb-69	44	16	marketing	marketing	NOUN
ajbmeb-69	44	17	,	,	PUNCT
ajbmeb-69	44	18	communication	communication	NOUN
ajbmeb-69	44	19	,	,	PUNCT
ajbmeb-69	44	20	and	and	CCONJ
ajbmeb-69	44	21	analytical	analytical	ADJ
ajbmeb-69	44	22	skills	skill	NOUN
ajbmeb-69	44	23	and	and	CCONJ
ajbmeb-69	44	24	ability	ability	NOUN
ajbmeb-69	44	25	to	to	PART
ajbmeb-69	44	26	maintain	maintain	VERB
ajbmeb-69	44	27	effective	effective	ADJ
ajbmeb-69	44	28	relationship	relationship	NOUN
ajbmeb-69	44	29	with	with	ADP
ajbmeb-69	44	30	customers	customer	NOUN
ajbmeb-69	44	31	,	,	PUNCT
ajbmeb-69	44	32	which	which	PRON
ajbmeb-69	44	33	will	will	AUX
ajbmeb-69	44	34	enable	enable	VERB
ajbmeb-69	44	35	them	they	PRON
ajbmeb-69	44	36	to	to	PART
ajbmeb-69	44	37	plan	plan	VERB
ajbmeb-69	44	38	and	and	CCONJ
ajbmeb-69	44	39	execute	execute	VERB
ajbmeb-69	44	40	marketing	marketing	NOUN
ajbmeb-69	44	41	plans	plan	NOUN
ajbmeb-69	44	42	.	.	PUNCT
ajbmeb-69	45	1	continuous	continuous	ADJ
ajbmeb-69	45	2	practice	practice	NOUN
ajbmeb-69	45	3	in	in	ADP
ajbmeb-69	45	4	the	the	DET
ajbmeb-69	45	5	areas	area	NOUN
ajbmeb-69	45	6	of	of	ADP
ajbmeb-69	45	7	personal	personal	ADJ
ajbmeb-69	45	8	selling	selling	NOUN
ajbmeb-69	45	9	,	,	PUNCT
ajbmeb-69	45	10	sales	sale	NOUN
ajbmeb-69	45	11	promotion	promotion	NOUN
ajbmeb-69	45	12	,	,	PUNCT
ajbmeb-69	45	13	advertising	advertising	NOUN
ajbmeb-69	45	14	,	,	PUNCT
ajbmeb-69	45	15	etc	etc	X
ajbmeb-69	45	16	.	.	X
ajbmeb-69	45	17	would	would	AUX
ajbmeb-69	45	18	enable	enable	VERB
ajbmeb-69	45	19	them	they	PRON
ajbmeb-69	45	20	to	to	PART
ajbmeb-69	45	21	become	become	VERB
ajbmeb-69	45	22	artists	artist	NOUN
ajbmeb-69	45	23	.	.	PUNCT
ajbmeb-69	46	1	scientific	scientific	ADJ
ajbmeb-69	46	2	and	and	CCONJ
ajbmeb-69	46	3	artistic	artistic	ADJ
ajbmeb-69	46	4	aspects	aspect	NOUN
ajbmeb-69	46	5	of	of	ADP
ajbmeb-69	46	6	marketing	marketing	NOUN
ajbmeb-69	46	7	would	would	AUX
ajbmeb-69	46	8	influence	influence	VERB
ajbmeb-69	46	9	each	each	DET
ajbmeb-69	46	10	other	other	ADJ
ajbmeb-69	46	11	,	,	PUNCT
ajbmeb-69	46	12	leading	lead	VERB
ajbmeb-69	46	13	to	to	ADP
ajbmeb-69	46	14	a	a	DET
ajbmeb-69	46	15	new	new	ADJ
ajbmeb-69	46	16	generation	generation	NOUN
ajbmeb-69	46	17	of	of	ADP
ajbmeb-69	46	18	marketing	marketing	NOUN
ajbmeb-69	46	19	managers	manager	NOUN
ajbmeb-69	46	20	.	.	PUNCT
ajbmeb-69	47	1	this	this	DET
ajbmeb-69	47	2	concept	concept	NOUN
ajbmeb-69	47	3	advocates	advocate	VERB
ajbmeb-69	47	4	that	that	SCONJ
ajbmeb-69	47	5	a	a	DET
ajbmeb-69	47	6	manufacturer	manufacturer	NOUN
ajbmeb-69	47	7	should	should	AUX
ajbmeb-69	47	8	begin	begin	VERB
ajbmeb-69	47	9	his	his	PRON
ajbmeb-69	47	10	task	task	NOUN
ajbmeb-69	47	11	with	with	ADP
ajbmeb-69	47	12	the	the	DET
ajbmeb-69	47	13	consumer	consumer	NOUN
ajbmeb-69	47	14	focus	focus	NOUN
ajbmeb-69	47	15	.	.	PUNCT
ajbmeb-69	48	1	he	he	PRON
ajbmeb-69	48	2	has	have	VERB
ajbmeb-69	48	3	to	to	PART
ajbmeb-69	48	4	primarily	primarily	ADV
ajbmeb-69	48	5	study	study	VERB
ajbmeb-69	48	6	the	the	DET
ajbmeb-69	48	7	consumer	consumer	NOUN
ajbmeb-69	48	8	and	and	CCONJ
ajbmeb-69	48	9	understand	understand	VERB
ajbmeb-69	48	10	the	the	DET
ajbmeb-69	48	11	needs	need	NOUN
ajbmeb-69	48	12	,	,	PUNCT
ajbmeb-69	48	13	desires	desire	NOUN
ajbmeb-69	48	14	,	,	PUNCT
ajbmeb-69	48	15	requirements	requirement	NOUN
ajbmeb-69	48	16	and	and	CCONJ
ajbmeb-69	48	17	conveniences	convenience	NOUN
ajbmeb-69	48	18	of	of	ADP
ajbmeb-69	48	19	the	the	DET
ajbmeb-69	48	20	latter	latter	ADJ
ajbmeb-69	48	21	.	.	PUNCT
ajbmeb-69	49	1	a	a	DET
ajbmeb-69	49	2	manufacturer	manufacturer	NOUN
ajbmeb-69	49	3	should	should	AUX
ajbmeb-69	49	4	design	design	VERB
ajbmeb-69	49	5	a	a	DET
ajbmeb-69	49	6	new	new	ADJ
ajbmeb-69	49	7	product	product	NOUN
ajbmeb-69	49	8	or	or	CCONJ
ajbmeb-69	49	9	improve	improve	VERB
ajbmeb-69	49	10	an	an	DET
ajbmeb-69	49	11	existing	exist	VERB
ajbmeb-69	49	12	one	one	NOUN
ajbmeb-69	49	13	strictly	strictly	ADV
ajbmeb-69	49	14	keeping	keep	VERB
ajbmeb-69	49	15	in	in	ADP
ajbmeb-69	49	16	mind	mind	NOUN
ajbmeb-69	49	17	the	the	DET
ajbmeb-69	49	18	needs	need	NOUN
ajbmeb-69	49	19	,	,	PUNCT
ajbmeb-69	49	20	desires	desire	NOUN
ajbmeb-69	49	21	etc	etc	X
ajbmeb-69	49	22	.	.	X
ajbmeb-69	49	23	of	of	ADP
ajbmeb-69	49	24	the	the	DET
ajbmeb-69	49	25	consumer	consumer	NOUN
ajbmeb-69	49	26	.	.	PUNCT
ajbmeb-69	50	1	the	the	DET
ajbmeb-69	50	2	product	product	NOUN
ajbmeb-69	50	3	should	should	AUX
ajbmeb-69	50	4	exactly	exactly	ADV
ajbmeb-69	50	5	satisfy	satisfy	VERB
ajbmeb-69	50	6	the	the	DET
ajbmeb-69	50	7	consumer	consumer	NOUN
ajbmeb-69	50	8	.	.	PUNCT
ajbmeb-69	51	1	therefore	therefore	ADV
ajbmeb-69	51	2	,	,	PUNCT
ajbmeb-69	51	3	a	a	DET
ajbmeb-69	51	4	manufacturer	manufacturer	NOUN
ajbmeb-69	51	5	should	should	AUX
ajbmeb-69	51	6	design	design	VERB
ajbmeb-69	51	7	and	and	CCONJ
ajbmeb-69	51	8	manufacture	manufacture	VERB
ajbmeb-69	51	9	a	a	DET
ajbmeb-69	51	10	product	product	NOUN
ajbmeb-69	51	11	which	which	PRON
ajbmeb-69	51	12	will	will	AUX
ajbmeb-69	51	13	be	be	AUX
ajbmeb-69	51	14	accepted	accept	VERB
ajbmeb-69	51	15	by	by	ADP
ajbmeb-69	51	16	the	the	DET
ajbmeb-69	51	17	consumer	consumer	NOUN
ajbmeb-69	51	18	rather	rather	ADV
ajbmeb-69	51	19	than	than	ADP
ajbmeb-69	51	20	the	the	DET
ajbmeb-69	51	21	one	one	NOUN
ajbmeb-69	51	22	which	which	PRON
ajbmeb-69	51	23	can	can	AUX
ajbmeb-69	51	24	be	be	AUX
ajbmeb-69	51	25	manufactured	manufacture	VERB
ajbmeb-69	51	26	by	by	ADP
ajbmeb-69	51	27	him	he	PRON
ajbmeb-69	51	28	easily	easily	ADV
ajbmeb-69	51	29	.	.	PUNCT
ajbmeb-69	52	1	a	a	DET
ajbmeb-69	52	2	consumer	consumer	NOUN
ajbmeb-69	52	3	is	be	AUX
ajbmeb-69	52	4	basically	basically	ADV
ajbmeb-69	52	5	fastidious	fastidious	ADJ
ajbmeb-69	52	6	and	and	CCONJ
ajbmeb-69	52	7	fickle	fickle	ADJ
ajbmeb-69	52	8	minded	minded	ADJ
ajbmeb-69	52	9	.	.	PUNCT
ajbmeb-69	53	1	this	this	PRON
ajbmeb-69	53	2	makes	make	VERB
ajbmeb-69	53	3	that	that	SCONJ
ajbmeb-69	53	4	task	task	NOUN
ajbmeb-69	53	5	of	of	ADP
ajbmeb-69	53	6	understanding	understand	VERB
ajbmeb-69	53	7	the	the	DET
ajbmeb-69	53	8	consumer	consumer	NOUN
ajbmeb-69	53	9	and	and	CCONJ
ajbmeb-69	53	10	designing	design	VERB
ajbmeb-69	53	11	an	an	DET
ajbmeb-69	53	12	appropriate	appropriate	ADJ
ajbmeb-69	53	13	product	product	NOUN
ajbmeb-69	53	14	much	much	ADV
ajbmeb-69	53	15	more	more	ADV
ajbmeb-69	53	16	difficult	difficult	ADJ
ajbmeb-69	53	17	,	,	PUNCT
ajbmeb-69	53	18	however	however	ADV
ajbmeb-69	53	19	this	this	PRON
ajbmeb-69	53	20	is	be	AUX
ajbmeb-69	53	21	the	the	DET
ajbmeb-69	53	22	only	only	ADJ
ajbmeb-69	53	23	way	way	NOUN
ajbmeb-69	53	24	a	a	DET
ajbmeb-69	53	25	manufacturer	manufacturer	NOUN
ajbmeb-69	53	26	can	can	AUX
ajbmeb-69	53	27	succeed	succeed	VERB
ajbmeb-69	53	28	in	in	ADP
ajbmeb-69	53	29	a	a	DET
ajbmeb-69	53	30	competitive	competitive	ADJ
ajbmeb-69	53	31	market	market	NOUN
ajbmeb-69	53	32	.	.	PUNCT
ajbmeb-69	54	1	selling	sell	VERB
ajbmeb-69	54	2	should	should	AUX
ajbmeb-69	54	3	be	be	AUX
ajbmeb-69	54	4	preceded	precede	VERB
ajbmeb-69	54	5	by	by	ADP
ajbmeb-69	54	6	customer	customer	NOUN
ajbmeb-69	54	7	study	study	NOUN
ajbmeb-69	54	8	,	,	PUNCT
ajbmeb-69	54	9	marketing	marketing	NOUN
ajbmeb-69	54	10	research	research	NOUN
ajbmeb-69	54	11	and	and	CCONJ
ajbmeb-69	54	12	product	product	NOUN
ajbmeb-69	54	13	development	development	NOUN
ajbmeb-69	54	14	.	.	PUNCT
ajbmeb-69	55	1	the	the	DET
ajbmeb-69	55	2	entire	entire	ADJ
ajbmeb-69	55	3	focus	focus	NOUN
ajbmeb-69	55	4	should	should	AUX
ajbmeb-69	55	5	be	be	AUX
ajbmeb-69	55	6	on	on	ADP
ajbmeb-69	55	7	the	the	DET
ajbmeb-69	55	8	consumer	consumer	NOUN
ajbmeb-69	55	9	and	and	CCONJ
ajbmeb-69	55	10	his	his	PRON
ajbmeb-69	55	11	needs	need	NOUN
ajbmeb-69	55	12	.	.	PUNCT
ajbmeb-69	56	1	“	"	PUNCT
ajbmeb-69	56	2	there	there	PRON
ajbmeb-69	56	3	will	will	AUX
ajbmeb-69	56	4	always	always	ADV
ajbmeb-69	56	5	,	,	PUNCT
ajbmeb-69	56	6	one	one	PRON
ajbmeb-69	56	7	can	can	AUX
ajbmeb-69	56	8	assume	assume	VERB
ajbmeb-69	56	9	,	,	PUNCT
ajbmeb-69	56	10	be	be	AUX
ajbmeb-69	56	11	need	need	NOUN
ajbmeb-69	56	12	for	for	ADP
ajbmeb-69	56	13	some	some	DET
ajbmeb-69	56	14	selling	selling	NOUN
ajbmeb-69	56	15	.	.	PUNCT
ajbmeb-69	57	1	but	but	CCONJ
ajbmeb-69	57	2	the	the	DET
ajbmeb-69	57	3	aim	aim	NOUN
ajbmeb-69	57	4	of	of	ADP
ajbmeb-69	57	5	marketing	marketing	NOUN
ajbmeb-69	57	6	is	be	AUX
ajbmeb-69	57	7	to	to	PART
ajbmeb-69	57	8	make	make	VERB
ajbmeb-69	57	9	selling	selling	NOUN
ajbmeb-69	57	10	superfluous	superfluous	ADJ
ajbmeb-69	57	11	.	.	PUNCT
ajbmeb-69	58	1	ideally	ideally	ADV
ajbmeb-69	58	2	marketing	marketing	NOUN
ajbmeb-69	58	3	should	should	AUX
ajbmeb-69	58	4	result	result	VERB
ajbmeb-69	58	5	in	in	ADP
ajbmeb-69	58	6	a	a	DET
ajbmeb-69	58	7	customer	customer	NOUN
ajbmeb-69	58	8	who	who	PRON
ajbmeb-69	58	9	is	be	AUX
ajbmeb-69	58	10	ready	ready	ADJ
ajbmeb-69	58	11	to	to	PART
ajbmeb-69	58	12	buy	buy	VERB
ajbmeb-69	58	13	.	.	PUNCT
ajbmeb-69	59	1	all	all	PRON
ajbmeb-69	59	2	that	that	PRON
ajbmeb-69	59	3	should	should	AUX
ajbmeb-69	59	4	be	be	AUX
ajbmeb-69	59	5	needed	need	VERB
ajbmeb-69	59	6	then	then	ADV
ajbmeb-69	59	7	is	be	AUX
ajbmeb-69	59	8	to	to	PART
ajbmeb-69	59	9	make	make	VERB
ajbmeb-69	59	10	the	the	DET
ajbmeb-69	59	11	product	product	NOUN
ajbmeb-69	59	12	or	or	CCONJ
ajbmeb-69	59	13	service	service	NOUN
ajbmeb-69	59	14	available	available	ADJ
ajbmeb-69	59	15	”	"	PUNCT
ajbmeb-69	59	16	as	as	SCONJ
ajbmeb-69	59	17	explained	explain	VERB
ajbmeb-69	59	18	by	by	ADP
ajbmeb-69	59	19	peter	peter	PROPN
ajbmeb-69	59	20	drucker	drucker	PROPN
ajbmeb-69	59	21	.	.	PUNCT
ajbmeb-69	60	1	this	this	DET
ajbmeb-69	60	2	concept	concept	NOUN
ajbmeb-69	60	3	is	be	AUX
ajbmeb-69	60	4	also	also	ADV
ajbmeb-69	60	5	called	call	VERB
ajbmeb-69	60	6	customer	customer	NOUN
ajbmeb-69	60	7	orientation	orientation	NOUN
ajbmeb-69	60	8	.	.	PUNCT
ajbmeb-69	61	1	“	"	PUNCT
ajbmeb-69	61	2	the	the	DET
ajbmeb-69	61	3	marketing	marketing	NOUN
ajbmeb-69	61	4	concept	concept	NOUN
ajbmeb-69	61	5	is	be	AUX
ajbmeb-69	61	6	a	a	DET
ajbmeb-69	61	7	customer	customer	NOUN
ajbmeb-69	61	8	orientation	orientation	NOUN
ajbmeb-69	61	9	backed	back	VERB
ajbmeb-69	61	10	by	by	ADP
ajbmeb-69	61	11	integrated	integrate	VERB
ajbmeb-69	61	12	marketing	marketing	NOUN
ajbmeb-69	61	13	aimed	aim	VERB
ajbmeb-69	61	14	at	at	ADP
ajbmeb-69	61	15	generating	generate	VERB
ajbmeb-69	61	16	customer	customer	NOUN
ajbmeb-69	61	17	satisfaction	satisfaction	NOUN
ajbmeb-69	61	18	as	as	ADP
ajbmeb-69	61	19	the	the	DET
ajbmeb-69	61	20	key	key	NOUN
ajbmeb-69	61	21	to	to	ADP
ajbmeb-69	61	22	satisfying	satisfy	VERB
ajbmeb-69	61	23	organizational	organizational	ADJ
ajbmeb-69	61	24	goals	goal	NOUN
ajbmeb-69	61	25	”	"	PUNCT
ajbmeb-69	61	26	.	.	PUNCT
ajbmeb-69	62	1	–	–	PUNCT
ajbmeb-69	62	2	philip	philip	PROPN
ajbmeb-69	62	3	kotler	kotler	PROPN
ajbmeb-69	62	4	american	american	PROPN
ajbmeb-69	62	5	journal	journal	PROPN
ajbmeb-69	62	6	of	of	ADP
ajbmeb-69	62	7	business	business	NOUN
ajbmeb-69	62	8	management	management	NOUN
ajbmeb-69	62	9	,	,	PUNCT
ajbmeb-69	62	10	economics	economic	NOUN
ajbmeb-69	62	11	and	and	CCONJ
ajbmeb-69	62	12	banking	banking	NOUN
ajbmeb-69	62	13	volume	volume	NOUN
ajbmeb-69	62	14	4	4	NUM
ajbmeb-69	62	15	,	,	PUNCT
ajbmeb-69	62	16	sep	sep	PROPN
ajbmeb-69	62	17	.	.	PROPN
ajbmeb-69	62	18	,	,	PUNCT
ajbmeb-69	62	19	2022	2022	NUM
ajbmeb-69	62	20	p	p	NOUN
ajbmeb-69	62	21	a	a	DET
ajbmeb-69	62	22	g	g	NOUN
ajbmeb-69	62	23	e	e	NOUN
ajbmeb-69	62	24	|	|	ADV
ajbmeb-69	62	25	17	17	NUM
ajbmeb-69	62	26	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-69	62	27	“	"	PUNCT
ajbmeb-69	62	28	modern	modern	ADJ
ajbmeb-69	62	29	marketing	marketing	NOUN
ajbmeb-69	62	30	concept	concept	NOUN
ajbmeb-69	62	31	is	be	AUX
ajbmeb-69	62	32	a	a	DET
ajbmeb-69	62	33	corporate	corporate	ADJ
ajbmeb-69	62	34	state	state	NOUN
ajbmeb-69	62	35	of	of	ADP
ajbmeb-69	62	36	mind	mind	NOUN
ajbmeb-69	62	37	that	that	PRON
ajbmeb-69	62	38	insists	insist	VERB
ajbmeb-69	62	39	on	on	ADP
ajbmeb-69	62	40	the	the	DET
ajbmeb-69	62	41	integration	integration	NOUN
ajbmeb-69	62	42	and	and	CCONJ
ajbmeb-69	62	43	co	co	NOUN
ajbmeb-69	62	44	-	-	NOUN
ajbmeb-69	62	45	ordination	ordination	NOUN
ajbmeb-69	62	46	of	of	ADP
ajbmeb-69	62	47	all	all	DET
ajbmeb-69	62	48	marketing	marketing	NOUN
ajbmeb-69	62	49	functions	function	NOUN
ajbmeb-69	62	50	which	which	PRON
ajbmeb-69	62	51	in	in	ADP
ajbmeb-69	62	52	turn	turn	NOUN
ajbmeb-69	62	53	are	be	AUX
ajbmeb-69	62	54	welded	weld	VERB
ajbmeb-69	62	55	with	with	ADP
ajbmeb-69	62	56	the	the	DET
ajbmeb-69	62	57	other	other	ADJ
ajbmeb-69	62	58	corporate	corporate	ADJ
ajbmeb-69	62	59	functions	function	NOUN
ajbmeb-69	62	60	for	for	ADP
ajbmeb-69	62	61	the	the	DET
ajbmeb-69	62	62	basic	basic	ADJ
ajbmeb-69	62	63	objective	objective	NOUN
ajbmeb-69	62	64	of	of	ADP
ajbmeb-69	62	65	producing	produce	VERB
ajbmeb-69	62	66	maximum	maximum	ADJ
ajbmeb-69	62	67	long	long	ADJ
ajbmeb-69	62	68	range	range	NOUN
ajbmeb-69	62	69	corporate	corporate	ADJ
ajbmeb-69	62	70	profits	profit	NOUN
ajbmeb-69	62	71	”	"	PUNCT
ajbmeb-69	62	72	given	give	VERB
ajbmeb-69	62	73	by	by	ADP
ajbmeb-69	62	74	felton	felton	NOUN
ajbmeb-69	62	75	.	.	PUNCT
ajbmeb-69	63	1	the	the	DET
ajbmeb-69	63	2	following	follow	VERB
ajbmeb-69	63	3	are	be	AUX
ajbmeb-69	63	4	the	the	DET
ajbmeb-69	63	5	features	feature	NOUN
ajbmeb-69	63	6	of	of	ADP
ajbmeb-69	63	7	marketing	marketing	NOUN
ajbmeb-69	63	8	concept	concept	NOUN
ajbmeb-69	63	9	i.	i.	NOUN
ajbmeb-69	63	10	focus	focus	NOUN
ajbmeb-69	63	11	on	on	ADP
ajbmeb-69	63	12	customer	customer	NOUN
ajbmeb-69	63	13	needs	need	NOUN
ajbmeb-69	63	14	–	–	PUNCT
ajbmeb-69	63	15	the	the	DET
ajbmeb-69	63	16	needs	need	NOUN
ajbmeb-69	63	17	of	of	ADP
ajbmeb-69	63	18	the	the	DET
ajbmeb-69	63	19	consumer	consumer	NOUN
ajbmeb-69	63	20	are	be	AUX
ajbmeb-69	63	21	studied	study	VERB
ajbmeb-69	63	22	and	and	CCONJ
ajbmeb-69	63	23	these	these	PRON
ajbmeb-69	63	24	become	become	VERB
ajbmeb-69	63	25	the	the	DET
ajbmeb-69	63	26	basis	basis	NOUN
ajbmeb-69	63	27	of	of	ADP
ajbmeb-69	63	28	all	all	DET
ajbmeb-69	63	29	product	product	NOUN
ajbmeb-69	63	30	related	relate	VERB
ajbmeb-69	63	31	activities	activity	NOUN
ajbmeb-69	63	32	such	such	ADJ
ajbmeb-69	63	33	as	as	ADP
ajbmeb-69	63	34	designing	designing	NOUN
ajbmeb-69	63	35	,	,	PUNCT
ajbmeb-69	63	36	pricing	pricing	NOUN
ajbmeb-69	63	37	,	,	PUNCT
ajbmeb-69	63	38	distribution	distribution	NOUN
ajbmeb-69	63	39	,	,	PUNCT
ajbmeb-69	63	40	packaging	packaging	NOUN
ajbmeb-69	63	41	etc	etc	X
ajbmeb-69	63	42	.	.	X
ajbmeb-69	63	43	ii	ii	PROPN
ajbmeb-69	63	44	.	.	PUNCT
ajbmeb-69	64	1	providing	provide	VERB
ajbmeb-69	64	2	consumer	consumer	NOUN
ajbmeb-69	64	3	satisfaction	satisfaction	NOUN
ajbmeb-69	64	4	–	–	PUNCT
ajbmeb-69	64	5	every	every	DET
ajbmeb-69	64	6	organization	organization	NOUN
ajbmeb-69	64	7	aims	aim	VERB
ajbmeb-69	64	8	at	at	ADP
ajbmeb-69	64	9	providing	provide	VERB
ajbmeb-69	64	10	maximum	maximum	ADJ
ajbmeb-69	64	11	consumer	consumer	NOUN
ajbmeb-69	64	12	satisfaction	satisfaction	NOUN
ajbmeb-69	64	13	by	by	ADP
ajbmeb-69	64	14	understanding	understand	VERB
ajbmeb-69	64	15	his	his	PRON
ajbmeb-69	64	16	needs	need	NOUN
ajbmeb-69	64	17	and	and	CCONJ
ajbmeb-69	64	18	designing	design	VERB
ajbmeb-69	64	19	an	an	DET
ajbmeb-69	64	20	appropriate	appropriate	ADJ
ajbmeb-69	64	21	product	product	NOUN
ajbmeb-69	64	22	.	.	PUNCT
ajbmeb-69	65	1	the	the	DET
ajbmeb-69	65	2	success	success	NOUN
ajbmeb-69	65	3	of	of	ADP
ajbmeb-69	65	4	an	an	DET
ajbmeb-69	65	5	organization	organization	NOUN
ajbmeb-69	65	6	is	be	AUX
ajbmeb-69	65	7	directly	directly	ADV
ajbmeb-69	65	8	related	relate	VERB
ajbmeb-69	65	9	to	to	ADP
ajbmeb-69	65	10	the	the	DET
ajbmeb-69	65	11	consumer	consumer	NOUN
ajbmeb-69	65	12	satisfaction	satisfaction	NOUN
ajbmeb-69	65	13	it	it	PRON
ajbmeb-69	65	14	provides	provide	VERB
ajbmeb-69	65	15	.	.	PUNCT
ajbmeb-69	66	1	iii	iii	X
ajbmeb-69	66	2	.	.	PUNCT
ajbmeb-69	66	3	integrated	integrate	VERB
ajbmeb-69	66	4	marketing	marketing	NOUN
ajbmeb-69	66	5	management	management	NOUN
ajbmeb-69	66	6	–	–	PUNCT
ajbmeb-69	66	7	marketing	marketing	NOUN
ajbmeb-69	66	8	management	management	NOUN
ajbmeb-69	66	9	is	be	AUX
ajbmeb-69	66	10	only	only	ADV
ajbmeb-69	66	11	a	a	DET
ajbmeb-69	66	12	part	part	NOUN
ajbmeb-69	66	13	of	of	ADP
ajbmeb-69	66	14	the	the	DET
ajbmeb-69	66	15	total	total	ADJ
ajbmeb-69	66	16	managerial	managerial	ADJ
ajbmeb-69	66	17	functions	function	NOUN
ajbmeb-69	66	18	of	of	ADP
ajbmeb-69	66	19	an	an	DET
ajbmeb-69	66	20	organization	organization	NOUN
ajbmeb-69	66	21	such	such	ADJ
ajbmeb-69	66	22	as	as	ADP
ajbmeb-69	66	23	finance	finance	NOUN
ajbmeb-69	66	24	management	management	NOUN
ajbmeb-69	66	25	,	,	PUNCT
ajbmeb-69	66	26	production	production	NOUN
ajbmeb-69	66	27	management	management	NOUN
ajbmeb-69	66	28	,	,	PUNCT
ajbmeb-69	66	29	human	human	ADJ
ajbmeb-69	66	30	resources	resource	NOUN
ajbmeb-69	66	31	management	management	NOUN
ajbmeb-69	66	32	etc	etc	X
ajbmeb-69	66	33	.	.	PUNCT
ajbmeb-69	67	1	all	all	DET
ajbmeb-69	67	2	these	these	DET
ajbmeb-69	67	3	functions	function	NOUN
ajbmeb-69	67	4	are	be	AUX
ajbmeb-69	67	5	integrated	integrate	VERB
ajbmeb-69	67	6	in	in	ADP
ajbmeb-69	67	7	order	order	NOUN
ajbmeb-69	67	8	to	to	PART
ajbmeb-69	67	9	provide	provide	VERB
ajbmeb-69	67	10	maximum	maximum	ADJ
ajbmeb-69	67	11	satisfaction	satisfaction	NOUN
ajbmeb-69	67	12	to	to	ADP
ajbmeb-69	67	13	the	the	DET
ajbmeb-69	67	14	consumer	consumer	NOUN
ajbmeb-69	67	15	.	.	PUNCT
ajbmeb-69	68	1	thus	thus	ADV
ajbmeb-69	68	2	all	all	DET
ajbmeb-69	68	3	the	the	DET
ajbmeb-69	68	4	functional	functional	ADJ
ajbmeb-69	68	5	areas	area	NOUN
ajbmeb-69	68	6	of	of	ADP
ajbmeb-69	68	7	an	an	DET
ajbmeb-69	68	8	organization	organization	NOUN
ajbmeb-69	68	9	are	be	AUX
ajbmeb-69	68	10	integrated	integrate	VERB
ajbmeb-69	68	11	.	.	PUNCT
ajbmeb-69	69	1	iv	iv	X
ajbmeb-69	69	2	.	.	PUNCT
ajbmeb-69	70	1	achieving	achieve	VERB
ajbmeb-69	70	2	organizational	organizational	ADJ
ajbmeb-69	70	3	goals	goal	NOUN
ajbmeb-69	70	4	–	–	PUNCT
ajbmeb-69	70	5	modern	modern	ADJ
ajbmeb-69	70	6	marketing	marketing	NOUN
ajbmeb-69	70	7	states	state	NOUN
ajbmeb-69	70	8	that	that	SCONJ
ajbmeb-69	70	9	an	an	DET
ajbmeb-69	70	10	organization	organization	NOUN
ajbmeb-69	70	11	must	must	AUX
ajbmeb-69	70	12	aim	aim	VERB
ajbmeb-69	70	13	at	at	ADP
ajbmeb-69	70	14	maximizing	maximize	VERB
ajbmeb-69	70	15	consumer	consumer	NOUN
ajbmeb-69	70	16	satisfaction	satisfaction	NOUN
ajbmeb-69	70	17	and	and	CCONJ
ajbmeb-69	70	18	in	in	ADP
ajbmeb-69	70	19	the	the	DET
ajbmeb-69	70	20	process	process	NOUN
ajbmeb-69	70	21	enable	enable	VERB
ajbmeb-69	70	22	itself	itself	PRON
ajbmeb-69	70	23	to	to	PART
ajbmeb-69	70	24	achieve	achieve	VERB
ajbmeb-69	70	25	its	its	PRON
ajbmeb-69	70	26	goals	goal	NOUN
ajbmeb-69	70	27	such	such	ADJ
ajbmeb-69	70	28	as	as	ADP
ajbmeb-69	70	29	growth	growth	NOUN
ajbmeb-69	70	30	,	,	PUNCT
ajbmeb-69	70	31	market	market	NOUN
ajbmeb-69	70	32	share	share	NOUN
ajbmeb-69	70	33	and	and	CCONJ
ajbmeb-69	70	34	reasonable	reasonable	ADJ
ajbmeb-69	70	35	amount	amount	NOUN
ajbmeb-69	70	36	of	of	ADP
ajbmeb-69	70	37	profit	profit	NOUN
ajbmeb-69	70	38	or	or	CCONJ
ajbmeb-69	70	39	return	return	VERB
ajbmeb-69	70	40	on	on	ADP
ajbmeb-69	70	41	investment	investment	NOUN
ajbmeb-69	70	42	.	.	PUNCT
ajbmeb-69	71	1	v.	v.	ADP
ajbmeb-69	71	2	innovation	innovation	NOUN
ajbmeb-69	71	3	–	–	PUNCT
ajbmeb-69	71	4	innovation	innovation	NOUN
ajbmeb-69	71	5	is	be	AUX
ajbmeb-69	71	6	an	an	DET
ajbmeb-69	71	7	important	important	ADJ
ajbmeb-69	71	8	tool	tool	NOUN
ajbmeb-69	71	9	to	to	PART
ajbmeb-69	71	10	provide	provide	VERB
ajbmeb-69	71	11	consumer	consumer	NOUN
ajbmeb-69	71	12	satisfaction	satisfaction	NOUN
ajbmeb-69	71	13	.	.	PUNCT
ajbmeb-69	72	1	innovative	innovative	ADJ
ajbmeb-69	72	2	methods	method	NOUN
ajbmeb-69	72	3	must	must	AUX
ajbmeb-69	72	4	be	be	AUX
ajbmeb-69	72	5	used	use	VERB
ajbmeb-69	72	6	to	to	PART
ajbmeb-69	72	7	understand	understand	VERB
ajbmeb-69	72	8	the	the	DET
ajbmeb-69	72	9	consumer	consumer	NOUN
ajbmeb-69	72	10	,	,	PUNCT
ajbmeb-69	72	11	design	design	VERB
ajbmeb-69	72	12	an	an	DET
ajbmeb-69	72	13	appropriate	appropriate	ADJ
ajbmeb-69	72	14	product	product	NOUN
ajbmeb-69	72	15	and	and	CCONJ
ajbmeb-69	72	16	offer	offer	VERB
ajbmeb-69	72	17	it	it	PRON
ajbmeb-69	72	18	to	to	ADP
ajbmeb-69	72	19	the	the	DET
ajbmeb-69	72	20	consumer	consumer	NOUN
ajbmeb-69	72	21	.	.	PUNCT
ajbmeb-69	73	1	figure	figure	NOUN
ajbmeb-69	73	2	2	2	NUM
ajbmeb-69	73	3	explains	explain	VERB
ajbmeb-69	73	4	the	the	DET
ajbmeb-69	73	5	modern	modern	ADJ
ajbmeb-69	73	6	marketing	marketing	NOUN
ajbmeb-69	73	7	concept	concept	NOUN
ajbmeb-69	73	8	,	,	PUNCT
ajbmeb-69	73	9	integrated	integrate	VERB
ajbmeb-69	73	10	marketing	marketing	NOUN
ajbmeb-69	73	11	concept	concept	NOUN
ajbmeb-69	73	12	,	,	PUNCT
ajbmeb-69	73	13	customer	customer	NOUN
ajbmeb-69	73	14	orientation	orientation	NOUN
ajbmeb-69	73	15	.	.	PUNCT
ajbmeb-69	74	1	figure	figure	VERB
ajbmeb-69	74	2	2	2	NUM
ajbmeb-69	74	3	:	:	PUNCT
ajbmeb-69	74	4	modern	modern	ADJ
ajbmeb-69	74	5	marketing	marketing	NOUN
ajbmeb-69	74	6	concept	concept	NOUN
ajbmeb-69	74	7	,	,	PUNCT
ajbmeb-69	74	8	integrated	integrate	VERB
ajbmeb-69	74	9	marketing	marketing	NOUN
ajbmeb-69	74	10	concept	concept	NOUN
ajbmeb-69	74	11	,	,	PUNCT
ajbmeb-69	74	12	customer	customer	NOUN
ajbmeb-69	74	13	orientation	orientation	NOUN
ajbmeb-69	74	14	discussion	discussion	NOUN
ajbmeb-69	74	15	and	and	CCONJ
ajbmeb-69	74	16	analysis	analysis	NOUN
ajbmeb-69	74	17	of	of	ADP
ajbmeb-69	74	18	conceptual	conceptual	ADJ
ajbmeb-69	74	19	framework	framework	NOUN
ajbmeb-69	74	20	marketing	marketing	NOUN
ajbmeb-69	74	21	management	management	NOUN
ajbmeb-69	74	22	features	feature	VERB
ajbmeb-69	74	23	:	:	PUNCT
ajbmeb-69	74	24	managerial	managerial	ADJ
ajbmeb-69	74	25	process	process	NOUN
ajbmeb-69	74	26	,	,	PUNCT
ajbmeb-69	74	27	consumer	consumer	NOUN
ajbmeb-69	74	28	centric	centric	NOUN
ajbmeb-69	74	29	,	,	PUNCT
ajbmeb-69	74	30	research	research	NOUN
ajbmeb-69	74	31	analysis	analysis	NOUN
ajbmeb-69	74	32	,	,	PUNCT
ajbmeb-69	74	33	planning	planning	NOUN
ajbmeb-69	74	34	and	and	CCONJ
ajbmeb-69	74	35	development	development	NOUN
ajbmeb-69	74	36	american	american	PROPN
ajbmeb-69	74	37	journal	journal	PROPN
ajbmeb-69	74	38	of	of	ADP
ajbmeb-69	74	39	business	business	NOUN
ajbmeb-69	74	40	management	management	NOUN
ajbmeb-69	74	41	,	,	PUNCT
ajbmeb-69	74	42	economics	economic	NOUN
ajbmeb-69	74	43	and	and	CCONJ
ajbmeb-69	74	44	banking	banking	NOUN
ajbmeb-69	74	45	volume	volume	NOUN
ajbmeb-69	74	46	4	4	NUM
ajbmeb-69	74	47	,	,	PUNCT
ajbmeb-69	74	48	sep	sep	PROPN
ajbmeb-69	74	49	.	.	PROPN
ajbmeb-69	74	50	,	,	PUNCT
ajbmeb-69	74	51	2022	2022	NUM
ajbmeb-69	74	52	p	p	NOUN
ajbmeb-69	74	53	a	a	PRON
ajbmeb-69	74	54	g	g	NOUN
ajbmeb-69	74	55	e	e	NOUN
ajbmeb-69	74	56	|	|	ADV
ajbmeb-69	74	57	18	18	NUM
ajbmeb-69	74	58	www.americanjournal.org	www.americanjournal.org	PROPN
ajbmeb-69	74	59	1	1	NUM
ajbmeb-69	74	60	.	.	PUNCT
ajbmeb-69	74	61	managerial	managerial	ADJ
ajbmeb-69	74	62	process	process	NOUN
ajbmeb-69	74	63	:	:	PUNCT
ajbmeb-69	74	64	marketing	marketing	NOUN
ajbmeb-69	74	65	management	management	NOUN
ajbmeb-69	74	66	is	be	AUX
ajbmeb-69	74	67	a	a	DET
ajbmeb-69	74	68	managerial	managerial	ADJ
ajbmeb-69	74	69	process	process	NOUN
ajbmeb-69	74	70	involving	involve	VERB
ajbmeb-69	74	71	planning	planning	NOUN
ajbmeb-69	74	72	,	,	PUNCT
ajbmeb-69	74	73	organising	organise	VERB
ajbmeb-69	74	74	,	,	PUNCT
ajbmeb-69	74	75	decision	decision	NOUN
ajbmeb-69	74	76	making	making	NOUN
ajbmeb-69	74	77	,	,	PUNCT
ajbmeb-69	74	78	forecasting	forecasting	NOUN
ajbmeb-69	74	79	,	,	PUNCT
ajbmeb-69	74	80	directing	directing	NOUN
ajbmeb-69	74	81	,	,	PUNCT
ajbmeb-69	74	82	coordinating	coordinate	VERB
ajbmeb-69	74	83	and	and	CCONJ
ajbmeb-69	74	84	controlling	control	VERB
ajbmeb-69	74	85	.	.	PUNCT
ajbmeb-69	75	1	stanley	stanley	PROPN
ajbmeb-69	75	2	vance	vance	PROPN
ajbmeb-69	75	3	defines	define	VERB
ajbmeb-69	75	4	management	management	NOUN
ajbmeb-69	75	5	as	as	ADP
ajbmeb-69	75	6	the	the	DET
ajbmeb-69	75	7	process	process	NOUN
ajbmeb-69	75	8	of	of	ADP
ajbmeb-69	75	9	decision	decision	NOUN
ajbmeb-69	75	10	making	making	NOUN
ajbmeb-69	75	11	and	and	CCONJ
ajbmeb-69	75	12	controlling	control	VERB
ajbmeb-69	75	13	.	.	PUNCT
ajbmeb-69	76	1	every	every	DET
ajbmeb-69	76	2	aspect	aspect	NOUN
ajbmeb-69	76	3	of	of	ADP
ajbmeb-69	76	4	marketing	marketing	NOUN
ajbmeb-69	76	5	,	,	PUNCT
ajbmeb-69	76	6	starting	start	VERB
ajbmeb-69	76	7	with	with	ADP
ajbmeb-69	76	8	identifying	identify	VERB
ajbmeb-69	76	9	the	the	DET
ajbmeb-69	76	10	consumer	consumer	NOUN
ajbmeb-69	76	11	’s	’s	PART
ajbmeb-69	76	12	need	need	NOUN
ajbmeb-69	76	13	and	and	CCONJ
ajbmeb-69	76	14	wants	want	VERB
ajbmeb-69	76	15	,	,	PUNCT
ajbmeb-69	76	16	identifying	identify	VERB
ajbmeb-69	76	17	the	the	DET
ajbmeb-69	76	18	targeted	target	VERB
ajbmeb-69	76	19	customer	customer	NOUN
ajbmeb-69	76	20	,	,	PUNCT
ajbmeb-69	76	21	product	product	NOUN
ajbmeb-69	76	22	planning	planning	NOUN
ajbmeb-69	76	23	,	,	PUNCT
ajbmeb-69	76	24	development	development	NOUN
ajbmeb-69	76	25	,	,	PUNCT
ajbmeb-69	76	26	pricing	pricing	NOUN
ajbmeb-69	76	27	,	,	PUNCT
ajbmeb-69	76	28	promotion	promotion	NOUN
ajbmeb-69	76	29	,	,	PUNCT
ajbmeb-69	76	30	distribution	distribution	NOUN
ajbmeb-69	76	31	process	process	NOUN
ajbmeb-69	76	32	requires	require	VERB
ajbmeb-69	76	33	planning	planning	NOUN
ajbmeb-69	76	34	,	,	PUNCT
ajbmeb-69	76	35	decision	decision	NOUN
ajbmeb-69	76	36	making	making	NOUN
ajbmeb-69	76	37	,	,	PUNCT
ajbmeb-69	76	38	coordination	coordination	NOUN
ajbmeb-69	76	39	and	and	CCONJ
ajbmeb-69	76	40	controlling	controlling	NOUN
ajbmeb-69	76	41	.	.	PUNCT
ajbmeb-69	77	1	2	2	X
ajbmeb-69	77	2	.	.	PUNCT
ajbmeb-69	77	3	consumer	consumer	NOUN
ajbmeb-69	77	4	centric	centric	NOUN
ajbmeb-69	77	5	:	:	PUNCT
ajbmeb-69	77	6	all	all	DET
ajbmeb-69	77	7	marketing	marketing	NOUN
ajbmeb-69	77	8	activities	activity	NOUN
ajbmeb-69	77	9	are	be	AUX
ajbmeb-69	77	10	consumer	consumer	NOUN
ajbmeb-69	77	11	centric	centric	NOUN
ajbmeb-69	77	12	.	.	PUNCT
ajbmeb-69	78	1	the	the	DET
ajbmeb-69	78	2	consumers	consumer	NOUN
ajbmeb-69	78	3	are	be	AUX
ajbmeb-69	78	4	the	the	DET
ajbmeb-69	78	5	king	king	NOUN
ajbmeb-69	78	6	.	.	PUNCT
ajbmeb-69	79	1	marketing	marketing	NOUN
ajbmeb-69	79	2	activities	activity	NOUN
ajbmeb-69	79	3	are	be	AUX
ajbmeb-69	79	4	based	base	VERB
ajbmeb-69	79	5	on	on	ADP
ajbmeb-69	79	6	the	the	DET
ajbmeb-69	79	7	premise	premise	NOUN
ajbmeb-69	79	8	of	of	ADP
ajbmeb-69	79	9	“	"	PUNCT
ajbmeb-69	79	10	make	make	VERB
ajbmeb-69	79	11	what	what	PRON
ajbmeb-69	79	12	the	the	DET
ajbmeb-69	79	13	market	market	NOUN
ajbmeb-69	79	14	wants	want	VERB
ajbmeb-69	79	15	”	"	PUNCT
ajbmeb-69	79	16	.	.	PUNCT
ajbmeb-69	80	1	the	the	DET
ajbmeb-69	80	2	principal	principal	ADJ
ajbmeb-69	80	3	objective	objective	NOUN
ajbmeb-69	80	4	of	of	ADP
ajbmeb-69	80	5	marketing	marketing	NOUN
ajbmeb-69	80	6	is	be	AUX
ajbmeb-69	80	7	to	to	PART
ajbmeb-69	80	8	create	create	VERB
ajbmeb-69	80	9	new	new	ADJ
ajbmeb-69	80	10	customers	customer	NOUN
ajbmeb-69	80	11	and	and	CCONJ
ajbmeb-69	80	12	to	to	PART
ajbmeb-69	80	13	retain	retain	VERB
ajbmeb-69	80	14	current	current	ADJ
ajbmeb-69	80	15	customer	customer	NOUN
ajbmeb-69	80	16	.	.	PUNCT
ajbmeb-69	81	1	marketing	marketing	NOUN
ajbmeb-69	81	2	management	management	NOUN
ajbmeb-69	81	3	performs	perform	VERB
ajbmeb-69	81	4	the	the	DET
ajbmeb-69	81	5	task	task	NOUN
ajbmeb-69	81	6	of	of	ADP
ajbmeb-69	81	7	converting	convert	VERB
ajbmeb-69	81	8	the	the	DET
ajbmeb-69	81	9	potential	potential	ADJ
ajbmeb-69	81	10	customers	customer	NOUN
ajbmeb-69	81	11	into	into	ADP
ajbmeb-69	81	12	actual	actual	ADJ
ajbmeb-69	81	13	customer	customer	NOUN
ajbmeb-69	81	14	.	.	PUNCT
ajbmeb-69	82	1	this	this	PRON
ajbmeb-69	82	2	is	be	AUX
ajbmeb-69	82	3	possible	possible	ADJ
ajbmeb-69	82	4	through	through	ADP
ajbmeb-69	82	5	satisfaction	satisfaction	NOUN
ajbmeb-69	82	6	of	of	ADP
ajbmeb-69	82	7	customer	customer	NOUN
ajbmeb-69	82	8	’s	’s	PART
ajbmeb-69	82	9	needs	need	NOUN
ajbmeb-69	82	10	and	and	CCONJ
ajbmeb-69	82	11	wants	want	VERB
ajbmeb-69	82	12	by	by	ADP
ajbmeb-69	82	13	delivering	deliver	VERB
ajbmeb-69	82	14	them	they	PRON
ajbmeb-69	82	15	,	,	PUNCT
ajbmeb-69	82	16	appropriate	appropriate	ADJ
ajbmeb-69	82	17	goods	good	NOUN
ajbmeb-69	82	18	and	and	CCONJ
ajbmeb-69	82	19	services	service	NOUN
ajbmeb-69	82	20	according	accord	VERB
ajbmeb-69	82	21	to	to	ADP
ajbmeb-69	82	22	their	their	PRON
ajbmeb-69	82	23	needs	need	NOUN
ajbmeb-69	82	24	and	and	CCONJ
ajbmeb-69	82	25	wants	want	VERB
ajbmeb-69	82	26	,	,	PUNCT
ajbmeb-69	82	27	at	at	ADP
ajbmeb-69	82	28	right	right	ADJ
ajbmeb-69	82	29	time	time	NOUN
ajbmeb-69	82	30	and	and	CCONJ
ajbmeb-69	82	31	through	through	ADP
ajbmeb-69	82	32	convenient	convenient	ADJ
ajbmeb-69	82	33	channel	channel	NOUN
ajbmeb-69	82	34	.	.	PUNCT
ajbmeb-69	83	1	3	3	X
ajbmeb-69	83	2	.	.	X
ajbmeb-69	83	3	research	research	NOUN
ajbmeb-69	83	4	analysis	analysis	NOUN
ajbmeb-69	83	5	:	:	PUNCT
ajbmeb-69	83	6	the	the	DET
ajbmeb-69	83	7	basis	basis	NOUN
ajbmeb-69	83	8	function	function	NOUN
ajbmeb-69	83	9	of	of	ADP
ajbmeb-69	83	10	marketing	marketing	NOUN
ajbmeb-69	83	11	is	be	AUX
ajbmeb-69	83	12	identification	identification	NOUN
ajbmeb-69	83	13	of	of	ADP
ajbmeb-69	83	14	consumer	consumer	NOUN
ajbmeb-69	83	15	’s	’s	PART
ajbmeb-69	83	16	needs	need	NOUN
ajbmeb-69	83	17	and	and	CCONJ
ajbmeb-69	83	18	wants	want	VERB
ajbmeb-69	83	19	.this	.this	PRON
ajbmeb-69	83	20	requires	require	VERB
ajbmeb-69	83	21	continuous	continuous	ADJ
ajbmeb-69	83	22	and	and	CCONJ
ajbmeb-69	83	23	systematic	systematic	ADJ
ajbmeb-69	83	24	collection	collection	NOUN
ajbmeb-69	83	25	of	of	ADP
ajbmeb-69	83	26	data	datum	NOUN
ajbmeb-69	83	27	,	,	PUNCT
ajbmeb-69	83	28	analysis	analysis	NOUN
ajbmeb-69	83	29	and	and	CCONJ
ajbmeb-69	83	30	reporting	reporting	NOUN
ajbmeb-69	83	31	of	of	ADP
ajbmeb-69	83	32	data	datum	NOUN
ajbmeb-69	83	33	relevant	relevant	ADJ
ajbmeb-69	83	34	to	to	ADP
ajbmeb-69	83	35	marketing	marketing	NOUN
ajbmeb-69	83	36	activities	activity	NOUN
ajbmeb-69	83	37	.	.	PUNCT
ajbmeb-69	84	1	this	this	PRON
ajbmeb-69	84	2	helps	help	VERB
ajbmeb-69	84	3	the	the	DET
ajbmeb-69	84	4	management	management	NOUN
ajbmeb-69	84	5	to	to	PART
ajbmeb-69	84	6	understand	understand	VERB
ajbmeb-69	84	7	consumer	consumer	NOUN
ajbmeb-69	84	8	’s	’s	PART
ajbmeb-69	84	9	needs	need	NOUN
ajbmeb-69	84	10	,	,	PUNCT
ajbmeb-69	84	11	wants	want	VERB
ajbmeb-69	84	12	,	,	PUNCT
ajbmeb-69	84	13	preferences	preference	NOUN
ajbmeb-69	84	14	and	and	CCONJ
ajbmeb-69	84	15	behaviour	behaviour	NOUN
ajbmeb-69	84	16	of	of	ADP
ajbmeb-69	84	17	the	the	DET
ajbmeb-69	84	18	consumer	consumer	NOUN
ajbmeb-69	84	19	towards	towards	ADP
ajbmeb-69	84	20	firm	firm	NOUN
ajbmeb-69	84	21	’s	’s	PART
ajbmeb-69	84	22	marketing	marketing	NOUN
ajbmeb-69	84	23	mix	mix	NOUN
ajbmeb-69	84	24	strategies	strategy	NOUN
ajbmeb-69	84	25	.	.	PUNCT
ajbmeb-69	85	1	this	this	PRON
ajbmeb-69	85	2	helps	help	VERB
ajbmeb-69	85	3	in	in	ADP
ajbmeb-69	85	4	forecasting	forecasting	NOUN
ajbmeb-69	85	5	and	and	CCONJ
ajbmeb-69	85	6	planning	plan	VERB
ajbmeb-69	85	7	future	future	ADJ
ajbmeb-69	85	8	course	course	NOUN
ajbmeb-69	85	9	of	of	ADP
ajbmeb-69	85	10	action	action	NOUN
ajbmeb-69	85	11	.	.	PUNCT
ajbmeb-69	86	1	4	4	X
ajbmeb-69	86	2	.	.	X
ajbmeb-69	86	3	planning	planning	NOUN
ajbmeb-69	86	4	and	and	CCONJ
ajbmeb-69	86	5	development	development	NOUN
ajbmeb-69	86	6	:	:	PUNCT
ajbmeb-69	86	7	marketing	marketing	NOUN
ajbmeb-69	86	8	involves	involve	VERB
ajbmeb-69	86	9	planning	planning	NOUN
ajbmeb-69	86	10	and	and	CCONJ
ajbmeb-69	86	11	development	development	NOUN
ajbmeb-69	86	12	of	of	ADP
ajbmeb-69	86	13	goods	good	NOUN
ajbmeb-69	86	14	and	and	CCONJ
ajbmeb-69	86	15	services	service	NOUN
ajbmeb-69	86	16	.	.	PUNCT
ajbmeb-69	87	1	organizations	organization	NOUN
ajbmeb-69	87	2	make	make	VERB
ajbmeb-69	87	3	a	a	DET
ajbmeb-69	87	4	continuous	continuous	ADJ
ajbmeb-69	87	5	endeavor	endeavor	NOUN
ajbmeb-69	87	6	towards	towards	ADP
ajbmeb-69	87	7	planning	planning	NOUN
ajbmeb-69	87	8	,	,	PUNCT
ajbmeb-69	87	9	development	development	NOUN
ajbmeb-69	87	10	and	and	CCONJ
ajbmeb-69	87	11	innovation	innovation	NOUN
ajbmeb-69	87	12	of	of	ADP
ajbmeb-69	87	13	product	product	NOUN
ajbmeb-69	87	14	and	and	CCONJ
ajbmeb-69	87	15	services	service	NOUN
ajbmeb-69	87	16	so	so	SCONJ
ajbmeb-69	87	17	as	as	SCONJ
ajbmeb-69	87	18	to	to	PART
ajbmeb-69	87	19	meet	meet	VERB
ajbmeb-69	87	20	the	the	DET
ajbmeb-69	87	21	changing	change	VERB
ajbmeb-69	87	22	demand	demand	NOUN
ajbmeb-69	87	23	,	,	PUNCT
ajbmeb-69	87	24	taste	taste	NOUN
ajbmeb-69	87	25	and	and	CCONJ
ajbmeb-69	87	26	preferences	preference	NOUN
ajbmeb-69	87	27	of	of	ADP
ajbmeb-69	87	28	the	the	DET
ajbmeb-69	87	29	consumers	consumer	NOUN
ajbmeb-69	87	30	.	.	PUNCT
ajbmeb-69	88	1	5	5	X
ajbmeb-69	88	2	.	.	X
ajbmeb-69	88	3	building	build	VERB
ajbmeb-69	88	4	marketing	marketing	NOUN
ajbmeb-69	88	5	framework	framework	NOUN
ajbmeb-69	88	6	:	:	PUNCT
ajbmeb-69	88	7	marketing	marketing	NOUN
ajbmeb-69	88	8	activities	activity	NOUN
ajbmeb-69	88	9	are	be	AUX
ajbmeb-69	88	10	not	not	PART
ajbmeb-69	88	11	just	just	ADV
ajbmeb-69	88	12	selling	sell	VERB
ajbmeb-69	88	13	and	and	CCONJ
ajbmeb-69	88	14	distribution	distribution	NOUN
ajbmeb-69	88	15	of	of	ADP
ajbmeb-69	88	16	ownership	ownership	NOUN
ajbmeb-69	88	17	of	of	ADP
ajbmeb-69	88	18	goods	good	NOUN
ajbmeb-69	88	19	and	and	CCONJ
ajbmeb-69	88	20	services	service	NOUN
ajbmeb-69	88	21	from	from	ADP
ajbmeb-69	88	22	the	the	DET
ajbmeb-69	88	23	producer	producer	NOUN
ajbmeb-69	88	24	to	to	ADP
ajbmeb-69	88	25	the	the	DET
ajbmeb-69	88	26	ultimate	ultimate	ADJ
ajbmeb-69	88	27	consumer	consumer	NOUN
ajbmeb-69	88	28	.	.	PUNCT
ajbmeb-69	89	1	but	but	CCONJ
ajbmeb-69	89	2	it	it	PRON
ajbmeb-69	89	3	involves	involve	VERB
ajbmeb-69	89	4	a	a	DET
ajbmeb-69	89	5	series	series	NOUN
ajbmeb-69	89	6	of	of	ADP
ajbmeb-69	89	7	activities	activity	NOUN
ajbmeb-69	89	8	like	like	ADP
ajbmeb-69	89	9	research	research	NOUN
ajbmeb-69	89	10	analysis	analysis	NOUN
ajbmeb-69	89	11	,	,	PUNCT
ajbmeb-69	89	12	production	production	NOUN
ajbmeb-69	89	13	,	,	PUNCT
ajbmeb-69	89	14	development	development	NOUN
ajbmeb-69	89	15	and	and	CCONJ
ajbmeb-69	89	16	innovation	innovation	NOUN
ajbmeb-69	89	17	,	,	PUNCT
ajbmeb-69	89	18	advertisement	advertisement	NOUN
ajbmeb-69	89	19	and	and	CCONJ
ajbmeb-69	89	20	promotion	promotion	NOUN
ajbmeb-69	89	21	pricing	pricing	NOUN
ajbmeb-69	89	22	decision	decision	NOUN
ajbmeb-69	89	23	,	,	PUNCT
ajbmeb-69	89	24	selling	selling	NOUN
ajbmeb-69	89	25	and	and	CCONJ
ajbmeb-69	89	26	distribution	distribution	NOUN
ajbmeb-69	89	27	,	,	PUNCT
ajbmeb-69	89	28	customer	customer	NOUN
ajbmeb-69	89	29	relationship	relationship	NOUN
ajbmeb-69	89	30	and	and	CCONJ
ajbmeb-69	89	31	after	after	ADP
ajbmeb-69	89	32	sales	sale	NOUN
ajbmeb-69	89	33	service	service	NOUN
ajbmeb-69	89	34	.	.	PUNCT
ajbmeb-69	90	1	all	all	DET
ajbmeb-69	90	2	these	these	DET
ajbmeb-69	90	3	functional	functional	ADJ
ajbmeb-69	90	4	areas	area	NOUN
ajbmeb-69	90	5	of	of	ADP
ajbmeb-69	90	6	marketing	marketing	NOUN
ajbmeb-69	90	7	must	must	AUX
ajbmeb-69	90	8	be	be	AUX
ajbmeb-69	90	9	effectively	effectively	ADV
ajbmeb-69	90	10	planned	plan	VERB
ajbmeb-69	90	11	,	,	PUNCT
ajbmeb-69	90	12	organised	organise	VERB
ajbmeb-69	90	13	and	and	CCONJ
ajbmeb-69	90	14	built	build	VERB
ajbmeb-69	90	15	effectively	effectively	ADV
ajbmeb-69	90	16	to	to	PART
ajbmeb-69	90	17	achieve	achieve	VERB
ajbmeb-69	90	18	best	good	ADJ
ajbmeb-69	90	19	results	result	NOUN
ajbmeb-69	90	20	.	.	PUNCT
ajbmeb-69	91	1	marketing	marketing	NOUN
ajbmeb-69	91	2	structure	structure	NOUN
ajbmeb-69	91	3	depends	depend	VERB
ajbmeb-69	91	4	upon	upon	SCONJ
ajbmeb-69	91	5	the	the	DET
ajbmeb-69	91	6	size	size	NOUN
ajbmeb-69	91	7	of	of	ADP
ajbmeb-69	91	8	the	the	DET
ajbmeb-69	91	9	enterprise	enterprise	NOUN
ajbmeb-69	91	10	,	,	PUNCT
ajbmeb-69	91	11	geographical	geographical	ADJ
ajbmeb-69	91	12	coverage	coverage	NOUN
ajbmeb-69	91	13	of	of	ADP
ajbmeb-69	91	14	the	the	DET
ajbmeb-69	91	15	operation	operation	NOUN
ajbmeb-69	91	16	,	,	PUNCT
ajbmeb-69	91	17	number	number	NOUN
ajbmeb-69	91	18	of	of	ADP
ajbmeb-69	91	19	product	product	NOUN
ajbmeb-69	91	20	lines	line	NOUN
ajbmeb-69	91	21	,	,	PUNCT
ajbmeb-69	91	22	nature	nature	NOUN
ajbmeb-69	91	23	of	of	ADP
ajbmeb-69	91	24	product	product	NOUN
ajbmeb-69	91	25	,	,	PUNCT
ajbmeb-69	91	26	size	size	NOUN
ajbmeb-69	91	27	of	of	ADP
ajbmeb-69	91	28	customers	customer	NOUN
ajbmeb-69	91	29	.	.	PUNCT
ajbmeb-69	92	1	6	6	X
ajbmeb-69	92	2	.	.	X
ajbmeb-69	92	3	organizational	organizational	ADJ
ajbmeb-69	92	4	objectives	objective	NOUN
ajbmeb-69	92	5	:	:	PUNCT
ajbmeb-69	92	6	all	all	DET
ajbmeb-69	92	7	marketing	marketing	NOUN
ajbmeb-69	92	8	activities	activity	NOUN
ajbmeb-69	92	9	are	be	AUX
ajbmeb-69	92	10	based	base	VERB
ajbmeb-69	92	11	on	on	ADP
ajbmeb-69	92	12	overall	overall	ADJ
ajbmeb-69	92	13	organisational	organisational	ADJ
ajbmeb-69	92	14	objectives	objective	NOUN
ajbmeb-69	92	15	.	.	PUNCT
ajbmeb-69	93	1	the	the	DET
ajbmeb-69	93	2	marketer	marketer	NOUN
ajbmeb-69	93	3	bridges	bridge	VERB
ajbmeb-69	93	4	the	the	DET
ajbmeb-69	93	5	gap	gap	NOUN
ajbmeb-69	93	6	between	between	ADP
ajbmeb-69	93	7	overall	overall	ADJ
ajbmeb-69	93	8	organisational	organisational	ADJ
ajbmeb-69	93	9	objectives	objective	NOUN
ajbmeb-69	93	10	of	of	ADP
ajbmeb-69	93	11	achieving	achieve	VERB
ajbmeb-69	93	12	high	high	ADJ
ajbmeb-69	93	13	profit	profit	NOUN
ajbmeb-69	93	14	and	and	CCONJ
ajbmeb-69	93	15	maximization	maximization	NOUN
ajbmeb-69	93	16	of	of	ADP
ajbmeb-69	93	17	sales	sale	NOUN
ajbmeb-69	93	18	and	and	CCONJ
ajbmeb-69	93	19	consumer	consumer	NOUN
ajbmeb-69	93	20	’s	’s	PART
ajbmeb-69	93	21	interest	interest	NOUN
ajbmeb-69	93	22	of	of	ADP
ajbmeb-69	93	23	satisfying	satisfy	VERB
ajbmeb-69	93	24	needs	need	NOUN
ajbmeb-69	93	25	.	.	PUNCT
ajbmeb-69	94	1	american	american	PROPN
ajbmeb-69	94	2	journal	journal	PROPN
ajbmeb-69	94	3	of	of	ADP
ajbmeb-69	94	4	business	business	NOUN
ajbmeb-69	94	5	management	management	NOUN
ajbmeb-69	94	6	,	,	PUNCT
ajbmeb-69	94	7	economics	economic	NOUN
ajbmeb-69	94	8	and	and	CCONJ
ajbmeb-69	94	9	banking	banking	NOUN
ajbmeb-69	94	10	volume	volume	NOUN
ajbmeb-69	94	11	4	4	NUM
ajbmeb-69	94	12	,	,	PUNCT
ajbmeb-69	94	13	sep	sep	PROPN
ajbmeb-69	94	14	.	.	PROPN
ajbmeb-69	94	15	,	,	PUNCT
ajbmeb-69	94	16	2022	2022	NUM
ajbmeb-69	94	17	p	p	NOUN
ajbmeb-69	94	18	a	a	PRON
ajbmeb-69	94	19	g	g	NOUN
ajbmeb-69	94	20	e	e	NOUN
ajbmeb-69	94	21	|	|	ADV
ajbmeb-69	94	22	19	19	NUM
ajbmeb-69	94	23	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-69	94	24	7	7	NUM
ajbmeb-69	94	25	.	.	PUNCT
ajbmeb-69	94	26	promotional	promotional	ADJ
ajbmeb-69	94	27	and	and	CCONJ
ajbmeb-69	94	28	communication	communication	NOUN
ajbmeb-69	94	29	process	process	NOUN
ajbmeb-69	94	30	:	:	PUNCT
ajbmeb-69	94	31	the	the	DET
ajbmeb-69	94	32	ultimate	ultimate	ADJ
ajbmeb-69	94	33	objective	objective	NOUN
ajbmeb-69	94	34	of	of	ADP
ajbmeb-69	94	35	a	a	DET
ajbmeb-69	94	36	firm	firm	NOUN
ajbmeb-69	94	37	is	be	AUX
ajbmeb-69	94	38	to	to	PART
ajbmeb-69	94	39	maximise	maximise	VERB
ajbmeb-69	94	40	sales	sale	NOUN
ajbmeb-69	94	41	volume	volume	NOUN
ajbmeb-69	94	42	and	and	CCONJ
ajbmeb-69	94	43	profit	profit	NOUN
ajbmeb-69	94	44	.	.	PUNCT
ajbmeb-69	95	1	this	this	PRON
ajbmeb-69	95	2	can	can	AUX
ajbmeb-69	95	3	be	be	AUX
ajbmeb-69	95	4	achieved	achieve	VERB
ajbmeb-69	95	5	through	through	ADP
ajbmeb-69	95	6	promotion	promotion	NOUN
ajbmeb-69	95	7	and	and	CCONJ
ajbmeb-69	95	8	communication	communication	NOUN
ajbmeb-69	95	9	about	about	ADP
ajbmeb-69	95	10	the	the	DET
ajbmeb-69	95	11	goods	good	NOUN
ajbmeb-69	95	12	and	and	CCONJ
ajbmeb-69	95	13	services	service	NOUN
ajbmeb-69	95	14	.	.	PUNCT
ajbmeb-69	96	1	this	this	DET
ajbmeb-69	96	2	function	function	NOUN
ajbmeb-69	96	3	of	of	ADP
ajbmeb-69	96	4	marketing	marketing	NOUN
ajbmeb-69	96	5	management	management	NOUN
ajbmeb-69	96	6	enables	enable	VERB
ajbmeb-69	96	7	the	the	DET
ajbmeb-69	96	8	firm	firm	NOUN
ajbmeb-69	96	9	to	to	PART
ajbmeb-69	96	10	provide	provide	VERB
ajbmeb-69	96	11	information	information	NOUN
ajbmeb-69	96	12	about	about	ADP
ajbmeb-69	96	13	the	the	DET
ajbmeb-69	96	14	product	product	NOUN
ajbmeb-69	96	15	to	to	ADP
ajbmeb-69	96	16	the	the	DET
ajbmeb-69	96	17	customers	customer	NOUN
ajbmeb-69	96	18	.	.	PUNCT
ajbmeb-69	97	1	8	8	X
ajbmeb-69	97	2	.	.	X
ajbmeb-69	97	3	controlling	control	VERB
ajbmeb-69	97	4	of	of	ADP
ajbmeb-69	97	5	activities	activity	NOUN
ajbmeb-69	97	6	:	:	PUNCT
ajbmeb-69	97	7	marketing	marketing	NOUN
ajbmeb-69	97	8	management	management	NOUN
ajbmeb-69	97	9	performs	perform	VERB
ajbmeb-69	97	10	the	the	DET
ajbmeb-69	97	11	function	function	NOUN
ajbmeb-69	97	12	of	of	ADP
ajbmeb-69	97	13	controlling	control	VERB
ajbmeb-69	97	14	of	of	ADP
ajbmeb-69	97	15	marketing	marketing	NOUN
ajbmeb-69	97	16	activities	activity	NOUN
ajbmeb-69	97	17	.	.	PUNCT
ajbmeb-69	98	1	marketing	marketing	NOUN
ajbmeb-69	98	2	management	management	NOUN
ajbmeb-69	98	3	evaluates	evaluate	VERB
ajbmeb-69	98	4	the	the	DET
ajbmeb-69	98	5	effectiveness	effectiveness	NOUN
ajbmeb-69	98	6	of	of	ADP
ajbmeb-69	98	7	marketing	marketing	NOUN
ajbmeb-69	98	8	activities	activity	NOUN
ajbmeb-69	98	9	,	,	PUNCT
ajbmeb-69	98	10	to	to	PART
ajbmeb-69	98	11	judge	judge	VERB
ajbmeb-69	98	12	the	the	DET
ajbmeb-69	98	13	efficiency	efficiency	NOUN
ajbmeb-69	98	14	of	of	ADP
ajbmeb-69	98	15	marketing	marketing	NOUN
ajbmeb-69	98	16	personnel	personnel	NOUN
ajbmeb-69	98	17	and	and	CCONJ
ajbmeb-69	98	18	the	the	DET
ajbmeb-69	98	19	plans	plan	NOUN
ajbmeb-69	98	20	.	.	PUNCT
ajbmeb-69	99	1	this	this	DET
ajbmeb-69	99	2	process	process	NOUN
ajbmeb-69	99	3	involves	involve	VERB
ajbmeb-69	99	4	measuring	measure	VERB
ajbmeb-69	99	5	the	the	DET
ajbmeb-69	99	6	actual	actual	ADJ
ajbmeb-69	99	7	performance	performance	NOUN
ajbmeb-69	99	8	with	with	ADP
ajbmeb-69	99	9	the	the	DET
ajbmeb-69	99	10	standard	standard	NOUN
ajbmeb-69	99	11	and	and	CCONJ
ajbmeb-69	99	12	identifying	identify	VERB
ajbmeb-69	99	13	the	the	DET
ajbmeb-69	99	14	deviations	deviation	NOUN
ajbmeb-69	99	15	and	and	CCONJ
ajbmeb-69	99	16	taking	take	VERB
ajbmeb-69	99	17	corrective	corrective	ADJ
ajbmeb-69	99	18	actions	action	NOUN
ajbmeb-69	99	19	.	.	PUNCT
ajbmeb-69	100	1	figure	figure	VERB
ajbmeb-69	100	2	3	3	NUM
ajbmeb-69	100	3	:	:	PUNCT
ajbmeb-69	100	4	marketing	marketing	NOUN
ajbmeb-69	100	5	management	management	NOUN
ajbmeb-69	100	6	features	feature	VERB
ajbmeb-69	100	7	:	:	PUNCT
ajbmeb-69	100	8	managerial	managerial	ADJ
ajbmeb-69	100	9	process	process	NOUN
ajbmeb-69	100	10	,	,	PUNCT
ajbmeb-69	100	11	consumer	consumer	NOUN
ajbmeb-69	100	12	centric	centric	NOUN
ajbmeb-69	100	13	,	,	PUNCT
ajbmeb-69	100	14	research	research	NOUN
ajbmeb-69	100	15	analysis	analysis	NOUN
ajbmeb-69	100	16	,	,	PUNCT
ajbmeb-69	100	17	planning	planning	NOUN
ajbmeb-69	100	18	and	and	CCONJ
ajbmeb-69	100	19	development	development	NOUN
ajbmeb-69	100	20	marketing	marketing	NOUN
ajbmeb-69	100	21	management	management	NOUN
ajbmeb-69	100	22	importance	importance	NOUN
ajbmeb-69	100	23	:	:	PUNCT
ajbmeb-69	100	24	analyzing	analyze	VERB
ajbmeb-69	100	25	market	market	NOUN
ajbmeb-69	100	26	opportunities	opportunity	NOUN
ajbmeb-69	100	27	,	,	PUNCT
ajbmeb-69	100	28	determination	determination	NOUN
ajbmeb-69	100	29	of	of	ADP
ajbmeb-69	100	30	target	target	NOUN
ajbmeb-69	100	31	market	market	NOUN
ajbmeb-69	100	32	,	,	PUNCT
ajbmeb-69	100	33	planning	planning	NOUN
ajbmeb-69	100	34	and	and	CCONJ
ajbmeb-69	100	35	decision	decision	NOUN
ajbmeb-69	100	36	making	make	VERB
ajbmeb-69	100	37	marketing	marketing	NOUN
ajbmeb-69	100	38	management	management	NOUN
ajbmeb-69	100	39	smoothen	smoothen	ADV
ajbmeb-69	100	40	the	the	DET
ajbmeb-69	100	41	process	process	NOUN
ajbmeb-69	100	42	of	of	ADP
ajbmeb-69	100	43	exchange	exchange	NOUN
ajbmeb-69	100	44	of	of	ADP
ajbmeb-69	100	45	ownership	ownership	NOUN
ajbmeb-69	100	46	of	of	ADP
ajbmeb-69	100	47	goods	good	NOUN
ajbmeb-69	100	48	and	and	CCONJ
ajbmeb-69	100	49	services	service	NOUN
ajbmeb-69	100	50	from	from	ADP
ajbmeb-69	100	51	seller	seller	NOUN
ajbmeb-69	100	52	to	to	ADP
ajbmeb-69	100	53	the	the	DET
ajbmeb-69	100	54	buyer	buyer	NOUN
ajbmeb-69	100	55	.	.	PUNCT
ajbmeb-69	101	1	1	1	X
ajbmeb-69	101	2	.	.	X
ajbmeb-69	101	3	analysing	analyse	VERB
ajbmeb-69	101	4	market	market	NOUN
ajbmeb-69	101	5	opportunities	opportunity	NOUN
ajbmeb-69	101	6	:	:	PUNCT
ajbmeb-69	101	7	marketing	marketing	NOUN
ajbmeb-69	101	8	management	management	NOUN
ajbmeb-69	101	9	collects	collect	VERB
ajbmeb-69	101	10	and	and	CCONJ
ajbmeb-69	101	11	analyses	analyse	VERB
ajbmeb-69	101	12	information	information	NOUN
ajbmeb-69	101	13	related	relate	VERB
ajbmeb-69	101	14	to	to	ADP
ajbmeb-69	101	15	consumer	consumer	NOUN
ajbmeb-69	101	16	’s	’s	PART
ajbmeb-69	101	17	needs	need	NOUN
ajbmeb-69	101	18	,	,	PUNCT
ajbmeb-69	101	19	wants	want	VERB
ajbmeb-69	101	20	and	and	CCONJ
ajbmeb-69	101	21	demands	demand	NOUN
ajbmeb-69	101	22	,	,	PUNCT
ajbmeb-69	101	23	competitor	competitor	NOUN
ajbmeb-69	101	24	’s	’s	PART
ajbmeb-69	101	25	marketing	marketing	NOUN
ajbmeb-69	101	26	strategies	strategy	NOUN
ajbmeb-69	101	27	,	,	PUNCT
ajbmeb-69	101	28	changing	change	VERB
ajbmeb-69	101	29	market	market	NOUN
ajbmeb-69	101	30	trends	trend	NOUN
ajbmeb-69	101	31	and	and	CCONJ
ajbmeb-69	101	32	preferences	preference	NOUN
ajbmeb-69	101	33	.	.	PUNCT
ajbmeb-69	102	1	this	this	PRON
ajbmeb-69	102	2	helps	help	VERB
ajbmeb-69	102	3	to	to	PART
ajbmeb-69	102	4	identify	identify	VERB
ajbmeb-69	102	5	market	market	NOUN
ajbmeb-69	102	6	opportunities	opportunity	NOUN
ajbmeb-69	102	7	.	.	PUNCT
ajbmeb-69	103	1	2	2	X
ajbmeb-69	103	2	.	.	X
ajbmeb-69	103	3	determination	determination	NOUN
ajbmeb-69	103	4	of	of	ADP
ajbmeb-69	103	5	target	target	NOUN
ajbmeb-69	103	6	market	market	NOUN
ajbmeb-69	103	7	:	:	PUNCT
ajbmeb-69	103	8	marketing	marketing	NOUN
ajbmeb-69	103	9	management	management	NOUN
ajbmeb-69	103	10	helps	help	VERB
ajbmeb-69	103	11	to	to	PART
ajbmeb-69	103	12	identify	identify	VERB
ajbmeb-69	103	13	the	the	DET
ajbmeb-69	103	14	target	target	NOUN
ajbmeb-69	103	15	market	market	NOUN
ajbmeb-69	103	16	that	that	SCONJ
ajbmeb-69	103	17	the	the	DET
ajbmeb-69	103	18	organization	organization	NOUN
ajbmeb-69	103	19	wishes	wish	VERB
ajbmeb-69	103	20	to	to	PART
ajbmeb-69	103	21	offer	offer	VERB
ajbmeb-69	103	22	its	its	PRON
ajbmeb-69	103	23	product	product	NOUN
ajbmeb-69	103	24	.	.	PUNCT
ajbmeb-69	104	1	american	american	ADJ
ajbmeb-69	104	2	journal	journal	PROPN
ajbmeb-69	104	3	of	of	ADP
ajbmeb-69	104	4	business	business	NOUN
ajbmeb-69	104	5	management	management	NOUN
ajbmeb-69	104	6	,	,	PUNCT
ajbmeb-69	104	7	economics	economic	NOUN
ajbmeb-69	104	8	and	and	CCONJ
ajbmeb-69	104	9	banking	banking	NOUN
ajbmeb-69	104	10	volume	volume	NOUN
ajbmeb-69	104	11	4	4	NUM
ajbmeb-69	104	12	,	,	PUNCT
ajbmeb-69	104	13	sep	sep	PROPN
ajbmeb-69	104	14	.	.	PROPN
ajbmeb-69	104	15	,	,	PUNCT
ajbmeb-69	104	16	2022	2022	NUM
ajbmeb-69	104	17	p	p	NOUN
ajbmeb-69	104	18	a	a	PRON
ajbmeb-69	104	19	g	g	NOUN
ajbmeb-69	104	20	e	e	NOUN
ajbmeb-69	104	21	|	|	ADV
ajbmeb-69	104	22	20	20	NUM
ajbmeb-69	104	23	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-69	104	24	3	3	NUM
ajbmeb-69	104	25	.	.	PUNCT
ajbmeb-69	104	26	planning	planning	NOUN
ajbmeb-69	104	27	and	and	CCONJ
ajbmeb-69	104	28	decision	decision	NOUN
ajbmeb-69	104	29	making	making	NOUN
ajbmeb-69	104	30	:	:	PUNCT
ajbmeb-69	104	31	marketing	marketing	NOUN
ajbmeb-69	104	32	management	management	NOUN
ajbmeb-69	104	33	helps	help	VERB
ajbmeb-69	104	34	to	to	PART
ajbmeb-69	104	35	prepare	prepare	VERB
ajbmeb-69	104	36	future	future	ADJ
ajbmeb-69	104	37	course	course	NOUN
ajbmeb-69	104	38	of	of	ADP
ajbmeb-69	104	39	action	action	NOUN
ajbmeb-69	104	40	.	.	PUNCT
ajbmeb-69	105	1	planning	planning	NOUN
ajbmeb-69	105	2	relates	relate	VERB
ajbmeb-69	105	3	to	to	ADP
ajbmeb-69	105	4	product	product	NOUN
ajbmeb-69	105	5	introduction	introduction	NOUN
ajbmeb-69	105	6	,	,	PUNCT
ajbmeb-69	105	7	diversification	diversification	NOUN
ajbmeb-69	105	8	.	.	PUNCT
ajbmeb-69	106	1	decision	decision	NOUN
ajbmeb-69	106	2	making	making	NOUN
ajbmeb-69	106	3	regarding	regard	VERB
ajbmeb-69	106	4	pricing	pricing	NOUN
ajbmeb-69	106	5	,	,	PUNCT
ajbmeb-69	106	6	selection	selection	NOUN
ajbmeb-69	106	7	of	of	ADP
ajbmeb-69	106	8	promotional	promotional	ADJ
ajbmeb-69	106	9	mix	mix	NOUN
ajbmeb-69	106	10	,	,	PUNCT
ajbmeb-69	106	11	selection	selection	NOUN
ajbmeb-69	106	12	of	of	ADP
ajbmeb-69	106	13	distribution	distribution	NOUN
ajbmeb-69	106	14	channel	channel	NOUN
ajbmeb-69	106	15	is	be	AUX
ajbmeb-69	106	16	taken	take	VERB
ajbmeb-69	106	17	by	by	ADP
ajbmeb-69	106	18	the	the	DET
ajbmeb-69	106	19	marketing	marketing	NOUN
ajbmeb-69	106	20	management	management	NOUN
ajbmeb-69	106	21	.	.	PUNCT
ajbmeb-69	107	1	4	4	X
ajbmeb-69	107	2	.	.	X
ajbmeb-69	107	3	creation	creation	NOUN
ajbmeb-69	107	4	of	of	ADP
ajbmeb-69	107	5	customer	customer	NOUN
ajbmeb-69	107	6	:	:	PUNCT
ajbmeb-69	107	7	consumers	consumer	NOUN
ajbmeb-69	107	8	determine	determine	VERB
ajbmeb-69	107	9	the	the	DET
ajbmeb-69	107	10	future	future	NOUN
ajbmeb-69	107	11	of	of	ADP
ajbmeb-69	107	12	the	the	DET
ajbmeb-69	107	13	market	market	NOUN
ajbmeb-69	107	14	.therefore	.therefore	PUNCT
ajbmeb-69	107	15	providing	provide	VERB
ajbmeb-69	107	16	the	the	DET
ajbmeb-69	107	17	best	good	ADJ
ajbmeb-69	107	18	product	product	NOUN
ajbmeb-69	107	19	to	to	ADP
ajbmeb-69	107	20	the	the	DET
ajbmeb-69	107	21	consumer	consumer	NOUN
ajbmeb-69	107	22	according	accord	VERB
ajbmeb-69	107	23	to	to	ADP
ajbmeb-69	107	24	their	their	PRON
ajbmeb-69	107	25	preference	preference	NOUN
ajbmeb-69	107	26	is	be	AUX
ajbmeb-69	107	27	the	the	DET
ajbmeb-69	107	28	important	important	ADJ
ajbmeb-69	107	29	task	task	NOUN
ajbmeb-69	107	30	of	of	ADP
ajbmeb-69	107	31	marketing	marketing	NOUN
ajbmeb-69	107	32	.	.	PUNCT
ajbmeb-69	108	1	marketing	marketing	NOUN
ajbmeb-69	108	2	management	management	NOUN
ajbmeb-69	108	3	helps	help	VERB
ajbmeb-69	108	4	in	in	ADP
ajbmeb-69	108	5	creation	creation	NOUN
ajbmeb-69	108	6	of	of	ADP
ajbmeb-69	108	7	new	new	ADJ
ajbmeb-69	108	8	customers	customer	NOUN
ajbmeb-69	108	9	and	and	CCONJ
ajbmeb-69	108	10	retention	retention	NOUN
ajbmeb-69	108	11	of	of	ADP
ajbmeb-69	108	12	current	current	ADJ
ajbmeb-69	108	13	customers	customer	NOUN
ajbmeb-69	108	14	.	.	PUNCT
ajbmeb-69	109	1	5	5	X
ajbmeb-69	109	2	.	.	X
ajbmeb-69	109	3	helps	help	VERB
ajbmeb-69	109	4	in	in	ADP
ajbmeb-69	109	5	increasing	increase	VERB
ajbmeb-69	109	6	profit	profit	NOUN
ajbmeb-69	109	7	:	:	PUNCT
ajbmeb-69	109	8	marketing	market	VERB
ajbmeb-69	109	9	caters	cater	NOUN
ajbmeb-69	109	10	to	to	ADP
ajbmeb-69	109	11	the	the	DET
ajbmeb-69	109	12	varied	varied	ADJ
ajbmeb-69	109	13	and	and	CCONJ
ajbmeb-69	109	14	unlimited	unlimited	ADJ
ajbmeb-69	109	15	needs	need	NOUN
ajbmeb-69	109	16	of	of	ADP
ajbmeb-69	109	17	consumers	consumer	NOUN
ajbmeb-69	109	18	.	.	PUNCT
ajbmeb-69	110	1	marketing	marketing	NOUN
ajbmeb-69	110	2	management	management	NOUN
ajbmeb-69	110	3	helps	help	VERB
ajbmeb-69	110	4	to	to	PART
ajbmeb-69	110	5	increase	increase	VERB
ajbmeb-69	110	6	profit	profit	NOUN
ajbmeb-69	110	7	and	and	CCONJ
ajbmeb-69	110	8	sales	sale	NOUN
ajbmeb-69	110	9	volume	volume	NOUN
ajbmeb-69	110	10	.	.	PUNCT
ajbmeb-69	111	1	this	this	PRON
ajbmeb-69	111	2	is	be	AUX
ajbmeb-69	111	3	achieved	achieve	VERB
ajbmeb-69	111	4	by	by	ADP
ajbmeb-69	111	5	expansion	expansion	NOUN
ajbmeb-69	111	6	of	of	ADP
ajbmeb-69	111	7	market	market	NOUN
ajbmeb-69	111	8	and	and	CCONJ
ajbmeb-69	111	9	increasing	increase	VERB
ajbmeb-69	111	10	customers	customer	NOUN
ajbmeb-69	111	11	.	.	PUNCT
ajbmeb-69	112	1	6	6	NUM
ajbmeb-69	112	2	.	.	X
ajbmeb-69	112	3	improvement	improvement	NOUN
ajbmeb-69	112	4	in	in	ADP
ajbmeb-69	112	5	quality	quality	NOUN
ajbmeb-69	112	6	of	of	ADP
ajbmeb-69	112	7	life	life	NOUN
ajbmeb-69	112	8	:	:	PUNCT
ajbmeb-69	112	9	marketing	marketing	NOUN
ajbmeb-69	112	10	management	management	NOUN
ajbmeb-69	112	11	aims	aim	VERB
ajbmeb-69	112	12	at	at	ADP
ajbmeb-69	112	13	providing	provide	VERB
ajbmeb-69	112	14	innovative	innovative	ADJ
ajbmeb-69	112	15	product	product	NOUN
ajbmeb-69	112	16	and	and	CCONJ
ajbmeb-69	112	17	services	service	NOUN
ajbmeb-69	112	18	to	to	ADP
ajbmeb-69	112	19	the	the	DET
ajbmeb-69	112	20	customers	customer	NOUN
ajbmeb-69	112	21	.	.	PUNCT
ajbmeb-69	113	1	marketers	marketer	NOUN
ajbmeb-69	113	2	continuously	continuously	ADV
ajbmeb-69	113	3	strive	strive	VERB
ajbmeb-69	113	4	to	to	PART
ajbmeb-69	113	5	incorporate	incorporate	VERB
ajbmeb-69	113	6	new	new	ADJ
ajbmeb-69	113	7	technology	technology	NOUN
ajbmeb-69	113	8	and	and	CCONJ
ajbmeb-69	113	9	mechanism	mechanism	NOUN
ajbmeb-69	113	10	in	in	ADP
ajbmeb-69	113	11	their	their	PRON
ajbmeb-69	113	12	product	product	NOUN
ajbmeb-69	113	13	to	to	PART
ajbmeb-69	113	14	provide	provide	VERB
ajbmeb-69	113	15	more	more	ADJ
ajbmeb-69	113	16	satisfaction	satisfaction	NOUN
ajbmeb-69	113	17	to	to	ADP
ajbmeb-69	113	18	customers	customer	NOUN
ajbmeb-69	113	19	than	than	ADP
ajbmeb-69	113	20	before	before	ADV
ajbmeb-69	113	21	.	.	PUNCT
ajbmeb-69	114	1	this	this	PRON
ajbmeb-69	114	2	improves	improve	VERB
ajbmeb-69	114	3	quality	quality	NOUN
ajbmeb-69	114	4	of	of	ADP
ajbmeb-69	114	5	life	life	NOUN
ajbmeb-69	114	6	and	and	CCONJ
ajbmeb-69	114	7	makes	make	VERB
ajbmeb-69	114	8	life	life	NOUN
ajbmeb-69	114	9	of	of	ADP
ajbmeb-69	114	10	consumers	consumer	NOUN
ajbmeb-69	114	11	easier	easy	ADJ
ajbmeb-69	114	12	than	than	ADP
ajbmeb-69	114	13	before	before	ADV
ajbmeb-69	114	14	.	.	PUNCT
ajbmeb-69	115	1	7	7	X
ajbmeb-69	115	2	.	.	X
ajbmeb-69	115	3	employment	employment	NOUN
ajbmeb-69	115	4	opportunities	opportunity	NOUN
ajbmeb-69	115	5	:	:	PUNCT
ajbmeb-69	115	6	marketing	marketing	NOUN
ajbmeb-69	115	7	process	process	NOUN
ajbmeb-69	115	8	is	be	AUX
ajbmeb-69	115	9	a	a	DET
ajbmeb-69	115	10	combination	combination	NOUN
ajbmeb-69	115	11	of	of	ADP
ajbmeb-69	115	12	different	different	ADJ
ajbmeb-69	115	13	activities	activity	NOUN
ajbmeb-69	115	14	like	like	ADP
ajbmeb-69	115	15	research	research	NOUN
ajbmeb-69	115	16	work	work	NOUN
ajbmeb-69	115	17	to	to	PART
ajbmeb-69	115	18	assess	assess	VERB
ajbmeb-69	115	19	the	the	DET
ajbmeb-69	115	20	marketing	marketing	NOUN
ajbmeb-69	115	21	environment	environment	NOUN
ajbmeb-69	115	22	,	,	PUNCT
ajbmeb-69	115	23	product	product	NOUN
ajbmeb-69	115	24	planning	planning	NOUN
ajbmeb-69	115	25	and	and	CCONJ
ajbmeb-69	115	26	development	development	NOUN
ajbmeb-69	115	27	,	,	PUNCT
ajbmeb-69	115	28	promotion	promotion	NOUN
ajbmeb-69	115	29	,	,	PUNCT
ajbmeb-69	115	30	distribution	distribution	NOUN
ajbmeb-69	115	31	of	of	ADP
ajbmeb-69	115	32	product	product	NOUN
ajbmeb-69	115	33	to	to	ADP
ajbmeb-69	115	34	customers	customer	NOUN
ajbmeb-69	115	35	and	and	CCONJ
ajbmeb-69	115	36	after	after	ADP
ajbmeb-69	115	37	sales	sale	NOUN
ajbmeb-69	115	38	service	service	NOUN
ajbmeb-69	115	39	.	.	PUNCT
ajbmeb-69	116	1	marketing	marketing	NOUN
ajbmeb-69	116	2	process	process	NOUN
ajbmeb-69	116	3	requires	require	VERB
ajbmeb-69	116	4	researcher	researcher	NOUN
ajbmeb-69	116	5	,	,	PUNCT
ajbmeb-69	116	6	production	production	NOUN
ajbmeb-69	116	7	engineer	engineer	NOUN
ajbmeb-69	116	8	,	,	PUNCT
ajbmeb-69	116	9	different	different	ADJ
ajbmeb-69	116	10	distribution	distribution	NOUN
ajbmeb-69	116	11	intermediaries	intermediary	NOUN
ajbmeb-69	116	12	,	,	PUNCT
ajbmeb-69	116	13	sales	sale	NOUN
ajbmeb-69	116	14	personnel	personnel	NOUN
ajbmeb-69	116	15	also	also	ADV
ajbmeb-69	116	16	creates	create	VERB
ajbmeb-69	116	17	employment	employment	NOUN
ajbmeb-69	116	18	opportunities	opportunity	NOUN
ajbmeb-69	116	19	in	in	ADP
ajbmeb-69	116	20	advertisement	advertisement	NOUN
ajbmeb-69	116	21	section	section	NOUN
ajbmeb-69	116	22	.	.	PUNCT
ajbmeb-69	117	1	thus	thus	ADV
ajbmeb-69	117	2	marketing	marketing	NOUN
ajbmeb-69	117	3	management	management	NOUN
ajbmeb-69	117	4	opened	open	VERB
ajbmeb-69	117	5	up	up	ADP
ajbmeb-69	117	6	different	different	ADJ
ajbmeb-69	117	7	employment	employment	NOUN
ajbmeb-69	117	8	avenues	avenue	NOUN
ajbmeb-69	117	9	thus	thus	ADV
ajbmeb-69	117	10	creating	create	VERB
ajbmeb-69	117	11	employment	employment	NOUN
ajbmeb-69	117	12	opportunities	opportunity	NOUN
ajbmeb-69	117	13	.	.	PUNCT
ajbmeb-69	118	1	figure	figure	VERB
ajbmeb-69	118	2	4	4	NUM
ajbmeb-69	118	3	:	:	PUNCT
ajbmeb-69	118	4	marketing	marketing	NOUN
ajbmeb-69	118	5	management	management	NOUN
ajbmeb-69	118	6	for	for	ADP
ajbmeb-69	118	7	target	target	NOUN
ajbmeb-69	118	8	market	market	NOUN
ajbmeb-69	118	9	american	american	ADJ
ajbmeb-69	118	10	journal	journal	PROPN
ajbmeb-69	118	11	of	of	ADP
ajbmeb-69	118	12	business	business	NOUN
ajbmeb-69	118	13	management	management	NOUN
ajbmeb-69	118	14	,	,	PUNCT
ajbmeb-69	118	15	economics	economic	NOUN
ajbmeb-69	118	16	and	and	CCONJ
ajbmeb-69	118	17	banking	banking	NOUN
ajbmeb-69	118	18	volume	volume	NOUN
ajbmeb-69	118	19	4	4	NUM
ajbmeb-69	118	20	,	,	PUNCT
ajbmeb-69	118	21	sep	sep	PROPN
ajbmeb-69	118	22	.	.	PROPN
ajbmeb-69	118	23	,	,	PUNCT
ajbmeb-69	118	24	2022	2022	NUM
ajbmeb-69	118	25	p	p	NOUN
ajbmeb-69	118	26	a	a	DET
ajbmeb-69	118	27	g	g	NOUN
ajbmeb-69	118	28	e	e	NOUN
ajbmeb-69	118	29	|	|	NOUN
ajbmeb-69	118	30	21	21	NUM
ajbmeb-69	118	31	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-69	118	32	marketing	marketing	NOUN
ajbmeb-69	118	33	management	management	NOUN
ajbmeb-69	118	34	functions	function	NOUN
ajbmeb-69	118	35	:	:	PUNCT
ajbmeb-69	118	36	assessing	assess	VERB
ajbmeb-69	118	37	the	the	DET
ajbmeb-69	118	38	marketing	marketing	NOUN
ajbmeb-69	118	39	opportunities	opportunity	NOUN
ajbmeb-69	118	40	,	,	PUNCT
ajbmeb-69	118	41	planning	plan	VERB
ajbmeb-69	118	42	the	the	DET
ajbmeb-69	118	43	marketing	marketing	NOUN
ajbmeb-69	118	44	activities	activity	NOUN
ajbmeb-69	118	45	,	,	PUNCT
ajbmeb-69	118	46	organizing	organize	VERB
ajbmeb-69	118	47	the	the	DET
ajbmeb-69	118	48	marketing	marketing	NOUN
ajbmeb-69	118	49	activities	activity	NOUN
ajbmeb-69	118	50	marketing	marketing	NOUN
ajbmeb-69	118	51	is	be	AUX
ajbmeb-69	118	52	related	relate	VERB
ajbmeb-69	118	53	to	to	ADP
ajbmeb-69	118	54	markets	market	NOUN
ajbmeb-69	118	55	and	and	CCONJ
ajbmeb-69	118	56	therefore	therefore	ADV
ajbmeb-69	118	57	marketing	marketing	NOUN
ajbmeb-69	118	58	management	management	NOUN
ajbmeb-69	118	59	calls	call	VERB
ajbmeb-69	118	60	for	for	ADP
ajbmeb-69	118	61	integration	integration	NOUN
ajbmeb-69	118	62	of	of	ADP
ajbmeb-69	118	63	the	the	DET
ajbmeb-69	118	64	various	various	ADJ
ajbmeb-69	118	65	elements	element	NOUN
ajbmeb-69	118	66	of	of	ADP
ajbmeb-69	118	67	market	market	NOUN
ajbmeb-69	118	68	.	.	PUNCT
ajbmeb-69	119	1	it	it	PRON
ajbmeb-69	119	2	has	have	VERB
ajbmeb-69	119	3	the	the	DET
ajbmeb-69	119	4	task	task	NOUN
ajbmeb-69	119	5	of	of	ADP
ajbmeb-69	119	6	organising	organise	VERB
ajbmeb-69	119	7	these	these	DET
ajbmeb-69	119	8	elements	element	NOUN
ajbmeb-69	119	9	into	into	ADP
ajbmeb-69	119	10	an	an	DET
ajbmeb-69	119	11	effective	effective	ADJ
ajbmeb-69	119	12	operating	operating	NOUN
ajbmeb-69	119	13	system	system	NOUN
ajbmeb-69	119	14	so	so	SCONJ
ajbmeb-69	119	15	that	that	SCONJ
ajbmeb-69	119	16	it	it	PRON
ajbmeb-69	119	17	can	can	AUX
ajbmeb-69	119	18	serve	serve	VERB
ajbmeb-69	119	19	both	both	DET
ajbmeb-69	119	20	customer	customer	NOUN
ajbmeb-69	119	21	and	and	CCONJ
ajbmeb-69	119	22	business	business	NOUN
ajbmeb-69	119	23	enterprise	enterprise	NOUN
ajbmeb-69	119	24	effectively	effectively	ADV
ajbmeb-69	119	25	.	.	PUNCT
ajbmeb-69	120	1	various	various	ADJ
ajbmeb-69	120	2	functions	function	NOUN
ajbmeb-69	120	3	of	of	ADP
ajbmeb-69	120	4	marketing	marketing	NOUN
ajbmeb-69	120	5	management	management	NOUN
ajbmeb-69	120	6	are	be	AUX
ajbmeb-69	120	7	:	:	PUNCT
ajbmeb-69	120	8	1	1	X
ajbmeb-69	120	9	.	.	X
ajbmeb-69	120	10	assessing	assess	VERB
ajbmeb-69	120	11	the	the	DET
ajbmeb-69	120	12	marketing	marketing	NOUN
ajbmeb-69	120	13	opportunities	opportunity	NOUN
ajbmeb-69	120	14	:	:	PUNCT
ajbmeb-69	120	15	determination	determination	NOUN
ajbmeb-69	120	16	of	of	ADP
ajbmeb-69	120	17	marketing	marketing	NOUN
ajbmeb-69	120	18	objectives	objective	NOUN
ajbmeb-69	120	19	and	and	CCONJ
ajbmeb-69	120	20	assessment	assessment	NOUN
ajbmeb-69	120	21	of	of	ADP
ajbmeb-69	120	22	the	the	DET
ajbmeb-69	120	23	marketing	marketing	NOUN
ajbmeb-69	120	24	opportunities	opportunity	NOUN
ajbmeb-69	120	25	for	for	ADP
ajbmeb-69	120	26	the	the	DET
ajbmeb-69	120	27	firm	firm	NOUN
ajbmeb-69	120	28	,	,	PUNCT
ajbmeb-69	120	29	is	be	AUX
ajbmeb-69	120	30	an	an	DET
ajbmeb-69	120	31	important	important	ADJ
ajbmeb-69	120	32	function	function	NOUN
ajbmeb-69	120	33	of	of	ADP
ajbmeb-69	120	34	marketing	marketing	NOUN
ajbmeb-69	120	35	management	management	NOUN
ajbmeb-69	120	36	.	.	PUNCT
ajbmeb-69	121	1	the	the	DET
ajbmeb-69	121	2	constantly	constantly	ADV
ajbmeb-69	121	3	changing	change	VERB
ajbmeb-69	121	4	market	market	NOUN
ajbmeb-69	121	5	conditions	condition	NOUN
ajbmeb-69	121	6	and	and	CCONJ
ajbmeb-69	121	7	opportunities	opportunity	NOUN
ajbmeb-69	121	8	make	make	VERB
ajbmeb-69	121	9	it	it	PRON
ajbmeb-69	121	10	imperative	imperative	ADJ
ajbmeb-69	121	11	for	for	SCONJ
ajbmeb-69	121	12	the	the	DET
ajbmeb-69	121	13	marketing	marketing	NOUN
ajbmeb-69	121	14	management	management	NOUN
ajbmeb-69	121	15	to	to	PART
ajbmeb-69	121	16	come	come	VERB
ajbmeb-69	121	17	out	out	ADP
ajbmeb-69	121	18	with	with	ADP
ajbmeb-69	121	19	planned	plan	VERB
ajbmeb-69	121	20	progammes	progamme	NOUN
ajbmeb-69	121	21	to	to	PART
ajbmeb-69	121	22	meet	meet	VERB
ajbmeb-69	121	23	the	the	DET
ajbmeb-69	121	24	challenges	challenge	NOUN
ajbmeb-69	121	25	,	,	PUNCT
ajbmeb-69	121	26	and	and	CCONJ
ajbmeb-69	121	27	reap	reap	VERB
ajbmeb-69	121	28	the	the	DET
ajbmeb-69	121	29	opportunities	opportunity	NOUN
ajbmeb-69	121	30	.	.	PUNCT
ajbmeb-69	122	1	2	2	X
ajbmeb-69	122	2	.	.	X
ajbmeb-69	122	3	planning	plan	VERB
ajbmeb-69	122	4	the	the	DET
ajbmeb-69	122	5	marketing	marketing	NOUN
ajbmeb-69	122	6	activities	activity	NOUN
ajbmeb-69	122	7	:	:	PUNCT
ajbmeb-69	122	8	planning	planning	NOUN
ajbmeb-69	122	9	is	be	AUX
ajbmeb-69	122	10	an	an	DET
ajbmeb-69	122	11	important	important	ADJ
ajbmeb-69	122	12	managerial	managerial	ADJ
ajbmeb-69	122	13	function	function	NOUN
ajbmeb-69	122	14	.	.	PUNCT
ajbmeb-69	123	1	planning	planning	NOUN
ajbmeb-69	123	2	of	of	ADP
ajbmeb-69	123	3	marketing	marketing	NOUN
ajbmeb-69	123	4	activities	activity	NOUN
ajbmeb-69	123	5	is	be	AUX
ajbmeb-69	123	6	a	a	DET
ajbmeb-69	123	7	crucial	crucial	ADJ
ajbmeb-69	123	8	task	task	NOUN
ajbmeb-69	123	9	and	and	CCONJ
ajbmeb-69	123	10	involves	involve	VERB
ajbmeb-69	123	11	numerous	numerous	ADJ
ajbmeb-69	123	12	steps	step	NOUN
ajbmeb-69	123	13	.	.	PUNCT
ajbmeb-69	124	1	it	it	PRON
ajbmeb-69	124	2	involves	involve	VERB
ajbmeb-69	124	3	planning	plan	VERB
ajbmeb-69	124	4	effective	effective	ADJ
ajbmeb-69	124	5	strategies	strategy	NOUN
ajbmeb-69	124	6	to	to	PART
ajbmeb-69	124	7	achieve	achieve	VERB
ajbmeb-69	124	8	the	the	DET
ajbmeb-69	124	9	desired	desire	VERB
ajbmeb-69	124	10	marketing	marketing	NOUN
ajbmeb-69	124	11	objectives	objective	NOUN
ajbmeb-69	124	12	.	.	PUNCT
ajbmeb-69	125	1	it	it	PRON
ajbmeb-69	125	2	is	be	AUX
ajbmeb-69	125	3	concerned	concern	VERB
ajbmeb-69	125	4	with	with	ADP
ajbmeb-69	125	5	formulation	formulation	NOUN
ajbmeb-69	125	6	of	of	ADP
ajbmeb-69	125	7	policies	policy	NOUN
ajbmeb-69	125	8	relating	relate	VERB
ajbmeb-69	125	9	to	to	ADP
ajbmeb-69	125	10	product	product	NOUN
ajbmeb-69	125	11	,	,	PUNCT
ajbmeb-69	125	12	price	price	NOUN
ajbmeb-69	125	13	,	,	PUNCT
ajbmeb-69	125	14	channels	channel	NOUN
ajbmeb-69	125	15	of	of	ADP
ajbmeb-69	125	16	distribution	distribution	NOUN
ajbmeb-69	125	17	,	,	PUNCT
ajbmeb-69	125	18	promotional	promotional	ADJ
ajbmeb-69	125	19	measures	measure	NOUN
ajbmeb-69	125	20	,	,	PUNCT
ajbmeb-69	125	21	forecast	forecast	NOUN
ajbmeb-69	125	22	of	of	ADP
ajbmeb-69	125	23	target	target	NOUN
ajbmeb-69	125	24	sales	sale	NOUN
ajbmeb-69	125	25	etc	etc	X
ajbmeb-69	125	26	.	.	X
ajbmeb-69	126	1	planning	planning	NOUN
ajbmeb-69	126	2	provides	provide	VERB
ajbmeb-69	126	3	the	the	DET
ajbmeb-69	126	4	basis	basis	NOUN
ajbmeb-69	126	5	for	for	ADP
ajbmeb-69	126	6	an	an	DET
ajbmeb-69	126	7	effective	effective	ADJ
ajbmeb-69	126	8	marketing	marketing	NOUN
ajbmeb-69	126	9	for	for	ADP
ajbmeb-69	126	10	the	the	DET
ajbmeb-69	126	11	enterprise	enterprise	NOUN
ajbmeb-69	126	12	.	.	PUNCT
ajbmeb-69	127	1	3	3	X
ajbmeb-69	127	2	.	.	X
ajbmeb-69	127	3	organising	organise	VERB
ajbmeb-69	127	4	the	the	DET
ajbmeb-69	127	5	marketing	marketing	NOUN
ajbmeb-69	127	6	activities	activity	NOUN
ajbmeb-69	127	7	:	:	PUNCT
ajbmeb-69	127	8	another	another	DET
ajbmeb-69	127	9	significant	significant	ADJ
ajbmeb-69	127	10	function	function	NOUN
ajbmeb-69	127	11	of	of	ADP
ajbmeb-69	127	12	marketing	marketing	NOUN
ajbmeb-69	127	13	is	be	AUX
ajbmeb-69	127	14	organising	organise	VERB
ajbmeb-69	127	15	it	it	PRON
ajbmeb-69	127	16	implies	imply	VERB
ajbmeb-69	127	17	determination	determination	NOUN
ajbmeb-69	127	18	of	of	ADP
ajbmeb-69	127	19	various	various	ADJ
ajbmeb-69	127	20	activities	activity	NOUN
ajbmeb-69	127	21	to	to	PART
ajbmeb-69	127	22	be	be	AUX
ajbmeb-69	127	23	performed	perform	VERB
ajbmeb-69	127	24	and	and	CCONJ
ajbmeb-69	127	25	assigning	assign	VERB
ajbmeb-69	127	26	these	these	DET
ajbmeb-69	127	27	activities	activity	NOUN
ajbmeb-69	127	28	to	to	ADP
ajbmeb-69	127	29	right	right	ADJ
ajbmeb-69	127	30	person	person	NOUN
ajbmeb-69	127	31	,	,	PUNCT
ajbmeb-69	127	32	so	so	SCONJ
ajbmeb-69	127	33	that	that	SCONJ
ajbmeb-69	127	34	marketing	marketing	NOUN
ajbmeb-69	127	35	objectives	objective	NOUN
ajbmeb-69	127	36	are	be	AUX
ajbmeb-69	127	37	achieved	achieve	VERB
ajbmeb-69	127	38	.	.	PUNCT
ajbmeb-69	128	1	in	in	ADP
ajbmeb-69	128	2	the	the	DET
ajbmeb-69	128	3	light	light	NOUN
ajbmeb-69	128	4	of	of	ADP
ajbmeb-69	128	5	the	the	DET
ajbmeb-69	128	6	changing	change	VERB
ajbmeb-69	128	7	concept	concept	NOUN
ajbmeb-69	128	8	of	of	ADP
ajbmeb-69	128	9	marketing	marketing	NOUN
ajbmeb-69	128	10	,	,	PUNCT
ajbmeb-69	128	11	it	it	PRON
ajbmeb-69	128	12	is	be	AUX
ajbmeb-69	128	13	necessary	necessary	ADJ
ajbmeb-69	128	14	that	that	SCONJ
ajbmeb-69	128	15	the	the	DET
ajbmeb-69	128	16	organisation	organisation	NOUN
ajbmeb-69	128	17	structure	structure	NOUN
ajbmeb-69	128	18	is	be	AUX
ajbmeb-69	128	19	flexible	flexible	ADJ
ajbmeb-69	128	20	and	and	CCONJ
ajbmeb-69	128	21	accommodative	accommodative	ADJ
ajbmeb-69	128	22	.	.	PUNCT
ajbmeb-69	129	1	this	this	PRON
ajbmeb-69	129	2	will	will	AUX
ajbmeb-69	129	3	help	help	VERB
ajbmeb-69	129	4	in	in	ADP
ajbmeb-69	129	5	better	well	ADJ
ajbmeb-69	129	6	interaction	interaction	NOUN
ajbmeb-69	129	7	between	between	ADP
ajbmeb-69	129	8	organisation	organisation	NOUN
ajbmeb-69	129	9	and	and	CCONJ
ajbmeb-69	129	10	environment	environment	NOUN
ajbmeb-69	129	11	.	.	PUNCT
ajbmeb-69	130	1	4	4	X
ajbmeb-69	130	2	.	.	X
ajbmeb-69	130	3	co	co	ADJ
ajbmeb-69	130	4	-	-	ADJ
ajbmeb-69	130	5	ordinating	ordinating	ADJ
ajbmeb-69	130	6	different	different	ADJ
ajbmeb-69	130	7	activities	activity	NOUN
ajbmeb-69	130	8	of	of	ADP
ajbmeb-69	130	9	enterprise	enterprise	NOUN
ajbmeb-69	130	10	:	:	PUNCT
ajbmeb-69	130	11	even	even	ADV
ajbmeb-69	130	12	the	the	DET
ajbmeb-69	130	13	best	good	ADJ
ajbmeb-69	130	14	of	of	ADP
ajbmeb-69	130	15	planning	planning	NOUN
ajbmeb-69	130	16	will	will	AUX
ajbmeb-69	130	17	not	not	PART
ajbmeb-69	130	18	be	be	AUX
ajbmeb-69	130	19	rewarding	rewarding	ADJ
ajbmeb-69	130	20	if	if	SCONJ
ajbmeb-69	130	21	there	there	PRON
ajbmeb-69	130	22	is	be	VERB
ajbmeb-69	130	23	improper	improper	ADJ
ajbmeb-69	130	24	coordination	coordination	NOUN
ajbmeb-69	130	25	between	between	ADP
ajbmeb-69	130	26	different	different	ADJ
ajbmeb-69	130	27	activities	activity	NOUN
ajbmeb-69	130	28	of	of	ADP
ajbmeb-69	130	29	the	the	DET
ajbmeb-69	130	30	organisation	organisation	NOUN
ajbmeb-69	130	31	.	.	PUNCT
ajbmeb-69	131	1	marketing	marketing	NOUN
ajbmeb-69	131	2	involves	involve	VERB
ajbmeb-69	131	3	various	various	ADJ
ajbmeb-69	131	4	activities	activity	NOUN
ajbmeb-69	131	5	and	and	CCONJ
ajbmeb-69	131	6	these	these	PRON
ajbmeb-69	131	7	are	be	AUX
ajbmeb-69	131	8	inter	inter	ADJ
ajbmeb-69	131	9	-	-	ADJ
ajbmeb-69	131	10	related	related	ADJ
ajbmeb-69	131	11	and	and	CCONJ
ajbmeb-69	131	12	interdependent	interdependent	ADJ
ajbmeb-69	131	13	.	.	PUNCT
ajbmeb-69	132	1	product	product	NOUN
ajbmeb-69	132	2	decisions	decision	NOUN
ajbmeb-69	132	3	,	,	PUNCT
ajbmeb-69	132	4	pricing	pricing	NOUN
ajbmeb-69	132	5	strategies	strategy	NOUN
ajbmeb-69	132	6	,	,	PUNCT
ajbmeb-69	132	7	channel	channel	NOUN
ajbmeb-69	132	8	structure	structure	NOUN
ajbmeb-69	132	9	research	research	NOUN
ajbmeb-69	132	10	activities	activity	NOUN
ajbmeb-69	132	11	all	all	PRON
ajbmeb-69	132	12	require	require	VERB
ajbmeb-69	132	13	proper	proper	ADJ
ajbmeb-69	132	14	coordination	coordination	NOUN
ajbmeb-69	132	15	.	.	PUNCT
ajbmeb-69	133	1	only	only	ADV
ajbmeb-69	133	2	then	then	ADV
ajbmeb-69	133	3	the	the	DET
ajbmeb-69	133	4	objectives	objective	NOUN
ajbmeb-69	133	5	can	can	AUX
ajbmeb-69	133	6	be	be	AUX
ajbmeb-69	133	7	achieved	achieve	VERB
ajbmeb-69	133	8	.	.	PUNCT
ajbmeb-69	134	1	5	5	X
ajbmeb-69	134	2	.	.	X
ajbmeb-69	134	3	directing	direct	VERB
ajbmeb-69	134	4	and	and	CCONJ
ajbmeb-69	134	5	motivating	motivate	VERB
ajbmeb-69	134	6	the	the	DET
ajbmeb-69	134	7	employee	employee	NOUN
ajbmeb-69	134	8	:	:	PUNCT
ajbmeb-69	134	9	a	a	DET
ajbmeb-69	134	10	good	good	ADJ
ajbmeb-69	134	11	direction	direction	NOUN
ajbmeb-69	134	12	is	be	AUX
ajbmeb-69	134	13	a	a	DET
ajbmeb-69	134	14	must	must	NOUN
ajbmeb-69	134	15	for	for	ADP
ajbmeb-69	134	16	effective	effective	ADJ
ajbmeb-69	134	17	performance	performance	NOUN
ajbmeb-69	134	18	of	of	ADP
ajbmeb-69	134	19	marketing	marketing	NOUN
ajbmeb-69	134	20	functions	function	NOUN
ajbmeb-69	134	21	.	.	PUNCT
ajbmeb-69	135	1	direction	direction	NOUN
ajbmeb-69	135	2	helps	help	VERB
ajbmeb-69	135	3	in	in	ADP
ajbmeb-69	135	4	rightful	rightful	ADJ
ajbmeb-69	135	5	performance	performance	NOUN
ajbmeb-69	135	6	of	of	ADP
ajbmeb-69	135	7	the	the	DET
ajbmeb-69	135	8	work	work	NOUN
ajbmeb-69	135	9	.	.	PUNCT
ajbmeb-69	136	1	different	different	ADJ
ajbmeb-69	136	2	leadership	leadership	NOUN
ajbmeb-69	136	3	style	style	NOUN
ajbmeb-69	136	4	are	be	AUX
ajbmeb-69	136	5	practised	practise	VERB
ajbmeb-69	136	6	to	to	PART
ajbmeb-69	136	7	guide	guide	VERB
ajbmeb-69	136	8	the	the	DET
ajbmeb-69	136	9	subordinates	subordinate	NOUN
ajbmeb-69	136	10	.	.	PUNCT
ajbmeb-69	137	1	a	a	DET
ajbmeb-69	137	2	leader	leader	NOUN
ajbmeb-69	137	3	directs	direct	VERB
ajbmeb-69	137	4	his	his	PRON
ajbmeb-69	137	5	subordinates	subordinate	NOUN
ajbmeb-69	137	6	and	and	CCONJ
ajbmeb-69	137	7	ensures	ensure	VERB
ajbmeb-69	137	8	through	through	ADP
ajbmeb-69	137	9	effective	effective	ADJ
ajbmeb-69	137	10	supervision	supervision	NOUN
ajbmeb-69	137	11	,	,	PUNCT
ajbmeb-69	137	12	that	that	SCONJ
ajbmeb-69	137	13	the	the	DET
ajbmeb-69	137	14	performance	performance	NOUN
ajbmeb-69	137	15	is	be	AUX
ajbmeb-69	137	16	as	as	ADP
ajbmeb-69	137	17	per	per	ADP
ajbmeb-69	137	18	planned	plan	VERB
ajbmeb-69	137	19	specification	specification	NOUN
ajbmeb-69	137	20	.	.	PUNCT
ajbmeb-69	138	1	at	at	ADP
ajbmeb-69	138	2	the	the	DET
ajbmeb-69	138	3	same	same	ADJ
ajbmeb-69	138	4	time	time	NOUN
ajbmeb-69	138	5	,	,	PUNCT
ajbmeb-69	138	6	it	it	PRON
ajbmeb-69	138	7	is	be	AUX
ajbmeb-69	138	8	necessary	necessary	ADJ
ajbmeb-69	138	9	that	that	SCONJ
ajbmeb-69	138	10	employers	employer	NOUN
ajbmeb-69	138	11	are	be	AUX
ajbmeb-69	138	12	properly	properly	ADV
ajbmeb-69	138	13	motivated	motivated	ADJ
ajbmeb-69	138	14	.	.	PUNCT
ajbmeb-69	139	1	motivation	motivation	NOUN
ajbmeb-69	139	2	not	not	PART
ajbmeb-69	139	3	only	only	ADV
ajbmeb-69	139	4	helps	help	VERB
ajbmeb-69	139	5	in	in	ADP
ajbmeb-69	139	6	better	well	ADJ
ajbmeb-69	139	7	performance	performance	NOUN
ajbmeb-69	139	8	by	by	ADP
ajbmeb-69	139	9	the	the	DET
ajbmeb-69	139	10	employee	employee	NOUN
ajbmeb-69	139	11	but	but	CCONJ
ajbmeb-69	139	12	also	also	ADV
ajbmeb-69	139	13	holds	hold	VERB
ajbmeb-69	139	14	him	he	PRON
ajbmeb-69	139	15	back	back	ADV
ajbmeb-69	139	16	to	to	ADP
ajbmeb-69	139	17	the	the	DET
ajbmeb-69	139	18	organisation	organisation	NOUN
ajbmeb-69	139	19	for	for	ADP
ajbmeb-69	139	20	longer	long	ADJ
ajbmeb-69	139	21	periods	period	NOUN
ajbmeb-69	139	22	.	.	PUNCT
ajbmeb-69	140	1	these	these	DET
ajbmeb-69	140	2	days	day	NOUN
ajbmeb-69	140	3	organisations	organisation	NOUN
ajbmeb-69	140	4	are	be	AUX
ajbmeb-69	140	5	very	very	ADV
ajbmeb-69	140	6	serious	serious	ADJ
ajbmeb-69	140	7	as	as	ADV
ajbmeb-69	140	8	far	far	ADV
ajbmeb-69	140	9	as	as	SCONJ
ajbmeb-69	140	10	their	their	PRON
ajbmeb-69	140	11	motivation	motivation	NOUN
ajbmeb-69	140	12	policies	policy	NOUN
ajbmeb-69	140	13	are	be	AUX
ajbmeb-69	140	14	concerned	concern	VERB
ajbmeb-69	140	15	.	.	PUNCT
ajbmeb-69	141	1	new	new	ADJ
ajbmeb-69	141	2	ways	way	NOUN
ajbmeb-69	141	3	of	of	ADP
ajbmeb-69	141	4	motivation	motivation	NOUN
ajbmeb-69	141	5	are	be	AUX
ajbmeb-69	141	6	being	be	AUX
ajbmeb-69	141	7	introduced	introduce	VERB
ajbmeb-69	141	8	so	so	SCONJ
ajbmeb-69	141	9	that	that	SCONJ
ajbmeb-69	141	10	the	the	DET
ajbmeb-69	141	11	employee	employee	NOUN
ajbmeb-69	141	12	gives	give	VERB
ajbmeb-69	141	13	his	his	PRON
ajbmeb-69	141	14	best	good	ADJ
ajbmeb-69	141	15	of	of	ADP
ajbmeb-69	141	16	services	service	NOUN
ajbmeb-69	141	17	.	.	PUNCT
ajbmeb-69	142	1	american	american	ADJ
ajbmeb-69	142	2	journal	journal	PROPN
ajbmeb-69	142	3	of	of	ADP
ajbmeb-69	142	4	business	business	NOUN
ajbmeb-69	142	5	management	management	NOUN
ajbmeb-69	142	6	,	,	PUNCT
ajbmeb-69	142	7	economics	economic	NOUN
ajbmeb-69	142	8	and	and	CCONJ
ajbmeb-69	142	9	banking	banking	NOUN
ajbmeb-69	142	10	volume	volume	NOUN
ajbmeb-69	142	11	4	4	NUM
ajbmeb-69	142	12	,	,	PUNCT
ajbmeb-69	142	13	sep	sep	PROPN
ajbmeb-69	142	14	.	.	PROPN
ajbmeb-69	142	15	,	,	PUNCT
ajbmeb-69	142	16	2022	2022	NUM
ajbmeb-69	142	17	p	p	NOUN
ajbmeb-69	142	18	a	a	DET
ajbmeb-69	142	19	g	g	NOUN
ajbmeb-69	142	20	e	e	NOUN
ajbmeb-69	142	21	|	|	ADV
ajbmeb-69	142	22	22	22	NUM
ajbmeb-69	142	23	www.americanjournal.org	www.americanjournal.org	PROPN
ajbmeb-69	142	24	6	6	NUM
ajbmeb-69	142	25	.	.	PUNCT
ajbmeb-69	142	26	evaluating	evaluate	VERB
ajbmeb-69	142	27	and	and	CCONJ
ajbmeb-69	142	28	controlling	control	VERB
ajbmeb-69	142	29	marketing	marketing	NOUN
ajbmeb-69	142	30	efforts	effort	NOUN
ajbmeb-69	142	31	:	:	PUNCT
ajbmeb-69	142	32	in	in	ADP
ajbmeb-69	142	33	order	order	NOUN
ajbmeb-69	142	34	to	to	PART
ajbmeb-69	142	35	have	have	AUX
ajbmeb-69	142	36	a	a	DET
ajbmeb-69	142	37	profitable	profitable	ADJ
ajbmeb-69	142	38	venture	venture	NOUN
ajbmeb-69	142	39	,	,	PUNCT
ajbmeb-69	142	40	marketing	marketing	NOUN
ajbmeb-69	142	41	manager	manager	NOUN
ajbmeb-69	142	42	must	must	AUX
ajbmeb-69	142	43	on	on	ADP
ajbmeb-69	142	44	a	a	DET
ajbmeb-69	142	45	continuous	continuous	ADJ
ajbmeb-69	142	46	basis	basis	NOUN
ajbmeb-69	142	47	,	,	PUNCT
ajbmeb-69	142	48	evaluate	evaluate	VERB
ajbmeb-69	142	49	the	the	DET
ajbmeb-69	142	50	marketing	marketing	NOUN
ajbmeb-69	142	51	efforts	effort	NOUN
ajbmeb-69	142	52	.	.	PUNCT
ajbmeb-69	143	1	this	this	PRON
ajbmeb-69	143	2	will	will	AUX
ajbmeb-69	143	3	help	help	VERB
ajbmeb-69	143	4	him	he	PRON
ajbmeb-69	143	5	in	in	ADP
ajbmeb-69	143	6	knowing	know	VERB
ajbmeb-69	143	7	the	the	DET
ajbmeb-69	143	8	deficiencies	deficiency	NOUN
ajbmeb-69	143	9	if	if	SCONJ
ajbmeb-69	143	10	any	any	PRON
ajbmeb-69	143	11	,	,	PUNCT
ajbmeb-69	143	12	which	which	PRON
ajbmeb-69	143	13	can	can	AUX
ajbmeb-69	143	14	be	be	AUX
ajbmeb-69	143	15	corrected	correct	VERB
ajbmeb-69	143	16	beforehand	beforehand	ADV
ajbmeb-69	143	17	only	only	ADV
ajbmeb-69	143	18	and	and	CCONJ
ajbmeb-69	143	19	proper	proper	ADJ
ajbmeb-69	143	20	adjustments	adjustment	NOUN
ajbmeb-69	143	21	can	can	AUX
ajbmeb-69	143	22	be	be	AUX
ajbmeb-69	143	23	made	make	VERB
ajbmeb-69	143	24	with	with	ADP
ajbmeb-69	143	25	the	the	DET
ajbmeb-69	143	26	changing	change	VERB
ajbmeb-69	143	27	environment	environment	NOUN
ajbmeb-69	143	28	.	.	PUNCT
ajbmeb-69	144	1	controlling	control	VERB
ajbmeb-69	144	2	is	be	AUX
ajbmeb-69	144	3	a	a	DET
ajbmeb-69	144	4	managerial	managerial	ADJ
ajbmeb-69	144	5	function	function	NOUN
ajbmeb-69	144	6	concerned	concern	VERB
ajbmeb-69	144	7	with	with	ADP
ajbmeb-69	144	8	comparison	comparison	NOUN
ajbmeb-69	144	9	of	of	ADP
ajbmeb-69	144	10	actual	actual	ADJ
ajbmeb-69	144	11	performance	performance	NOUN
ajbmeb-69	144	12	with	with	ADP
ajbmeb-69	144	13	the	the	DET
ajbmeb-69	144	14	standard	standard	ADJ
ajbmeb-69	144	15	performance	performance	NOUN
ajbmeb-69	144	16	and	and	CCONJ
ajbmeb-69	144	17	locating	locate	VERB
ajbmeb-69	144	18	the	the	DET
ajbmeb-69	144	19	shortcomings	shortcoming	NOUN
ajbmeb-69	144	20	if	if	SCONJ
ajbmeb-69	144	21	any	any	PRON
ajbmeb-69	144	22	,	,	PUNCT
ajbmeb-69	144	23	finally	finally	ADV
ajbmeb-69	144	24	corrective	corrective	ADJ
ajbmeb-69	144	25	measures	measure	NOUN
ajbmeb-69	144	26	are	be	AUX
ajbmeb-69	144	27	taken	take	VERB
ajbmeb-69	144	28	to	to	PART
ajbmeb-69	144	29	overcome	overcome	VERB
ajbmeb-69	144	30	the	the	DET
ajbmeb-69	144	31	shortcomings	shortcoming	NOUN
ajbmeb-69	144	32	.	.	PUNCT
ajbmeb-69	145	1	figure	figure	VERB
ajbmeb-69	145	2	5	5	NUM
ajbmeb-69	145	3	:	:	PUNCT
ajbmeb-69	145	4	steps	step	NOUN
ajbmeb-69	145	5	of	of	ADP
ajbmeb-69	145	6	marketing	marketing	NOUN
ajbmeb-69	145	7	planning	planning	NOUN
ajbmeb-69	145	8	marketing	marketing	NOUN
ajbmeb-69	145	9	management	management	NOUN
ajbmeb-69	145	10	process	process	NOUN
ajbmeb-69	145	11	involves	involve	VERB
ajbmeb-69	145	12	the	the	DET
ajbmeb-69	145	13	following	follow	VERB
ajbmeb-69	145	14	:	:	PUNCT
ajbmeb-69	145	15	1	1	X
ajbmeb-69	145	16	.	.	X
ajbmeb-69	145	17	managerial	managerial	ADJ
ajbmeb-69	145	18	marketing	marketing	NOUN
ajbmeb-69	145	19	process	process	NOUN
ajbmeb-69	145	20	starts	start	VERB
ajbmeb-69	145	21	with	with	ADP
ajbmeb-69	145	22	the	the	DET
ajbmeb-69	145	23	determination	determination	NOUN
ajbmeb-69	145	24	of	of	ADP
ajbmeb-69	145	25	mission	mission	NOUN
ajbmeb-69	145	26	and	and	CCONJ
ajbmeb-69	145	27	goals	goal	NOUN
ajbmeb-69	145	28	of	of	ADP
ajbmeb-69	145	29	the	the	DET
ajbmeb-69	145	30	entire	entire	ADJ
ajbmeb-69	145	31	enterprise	enterprise	NOUN
ajbmeb-69	145	32	and	and	CCONJ
ajbmeb-69	145	33	then	then	ADV
ajbmeb-69	145	34	defines	define	VERB
ajbmeb-69	145	35	the	the	DET
ajbmeb-69	145	36	marketing	marketing	NOUN
ajbmeb-69	145	37	objectives	objective	NOUN
ajbmeb-69	145	38	to	to	PART
ajbmeb-69	145	39	be	be	AUX
ajbmeb-69	145	40	accomplished	accomplish	VERB
ajbmeb-69	145	41	.	.	PUNCT
ajbmeb-69	146	1	2	2	X
ajbmeb-69	146	2	.	.	X
ajbmeb-69	146	3	evaluate	evaluate	VERB
ajbmeb-69	146	4	corporate	corporate	ADJ
ajbmeb-69	146	5	capabilities	capability	NOUN
ajbmeb-69	146	6	on	on	ADP
ajbmeb-69	146	7	the	the	DET
ajbmeb-69	146	8	basis	basis	NOUN
ajbmeb-69	146	9	of	of	ADP
ajbmeb-69	146	10	our	our	PRON
ajbmeb-69	146	11	strengths	strength	NOUN
ajbmeb-69	146	12	and	and	CCONJ
ajbmeb-69	146	13	weaknesses	weakness	NOUN
ajbmeb-69	146	14	.	.	PUNCT
ajbmeb-69	147	1	3	3	X
ajbmeb-69	147	2	.	.	X
ajbmeb-69	147	3	determine	determine	VERB
ajbmeb-69	147	4	marketing	marketing	NOUN
ajbmeb-69	147	5	opportunities	opportunity	NOUN
ajbmeb-69	147	6	which	which	PRON
ajbmeb-69	147	7	have	have	VERB
ajbmeb-69	147	8	to	to	PART
ajbmeb-69	147	9	be	be	AUX
ajbmeb-69	147	10	capitalized	capitalize	VERB
ajbmeb-69	147	11	.	.	PUNCT
ajbmeb-69	148	1	we	we	PRON
ajbmeb-69	148	2	have	have	VERB
ajbmeb-69	148	3	to	to	PART
ajbmeb-69	148	4	identify	identify	VERB
ajbmeb-69	148	5	and	and	CCONJ
ajbmeb-69	148	6	evaluate	evaluate	VERB
ajbmeb-69	148	7	unsatisfied	unsatisfied	ADJ
ajbmeb-69	148	8	and	and	CCONJ
ajbmeb-69	148	9	potential	potential	ADJ
ajbmeb-69	148	10	customers	customer	NOUN
ajbmeb-69	148	11	’	'	PUNCT
ajbmeb-69	148	12	needs	need	NOUN
ajbmeb-69	148	13	and	and	CCONJ
ajbmeb-69	148	14	desires	desire	NOUN
ajbmeb-69	148	15	.	.	PUNCT
ajbmeb-69	149	1	market	market	NOUN
ajbmeb-69	149	2	segmentation	segmentation	NOUN
ajbmeb-69	149	3	will	will	AUX
ajbmeb-69	149	4	enable	enable	VERB
ajbmeb-69	149	5	us	we	PRON
ajbmeb-69	149	6	to	to	PART
ajbmeb-69	149	7	select	select	VERB
ajbmeb-69	149	8	target	target	NOUN
ajbmeb-69	149	9	markets	market	NOUN
ajbmeb-69	149	10	on	on	ADP
ajbmeb-69	149	11	which	which	PRON
ajbmeb-69	149	12	we	we	PRON
ajbmeb-69	149	13	can	can	AUX
ajbmeb-69	149	14	concentrate	concentrate	VERB
ajbmeb-69	149	15	our	our	PRON
ajbmeb-69	149	16	efforts	effort	NOUN
ajbmeb-69	149	17	.	.	PUNCT
ajbmeb-69	150	1	marketing	marketing	NOUN
ajbmeb-69	150	2	opportunities	opportunity	NOUN
ajbmeb-69	150	3	are	be	AUX
ajbmeb-69	150	4	influenced	influence	VERB
ajbmeb-69	150	5	by	by	ADP
ajbmeb-69	150	6	marketing	marketing	NOUN
ajbmeb-69	150	7	environment	environment	NOUN
ajbmeb-69	150	8	,	,	PUNCT
ajbmeb-69	150	9	competition	competition	NOUN
ajbmeb-69	150	10	,	,	PUNCT
ajbmeb-69	150	11	government	government	NOUN
ajbmeb-69	150	12	policies	policy	NOUN
ajbmeb-69	150	13	,	,	PUNCT
ajbmeb-69	150	14	mass	mass	ADJ
ajbmeb-69	150	15	-	-	PUNCT
ajbmeb-69	150	16	media	medium	NOUN
ajbmeb-69	150	17	,	,	PUNCT
ajbmeb-69	150	18	consumerism	consumerism	NOUN
ajbmeb-69	150	19	,	,	PUNCT
ajbmeb-69	150	20	public	public	ADJ
ajbmeb-69	150	21	opinion	opinion	NOUN
ajbmeb-69	150	22	,	,	PUNCT
ajbmeb-69	150	23	distribution	distribution	NOUN
ajbmeb-69	150	24	structure	structure	NOUN
ajbmeb-69	150	25	,	,	PUNCT
ajbmeb-69	150	26	etc	etc	X
ajbmeb-69	150	27	.	.	X
ajbmeb-69	150	28	figure	figure	VERB
ajbmeb-69	150	29	6	6	NUM
ajbmeb-69	150	30	:	:	PUNCT
ajbmeb-69	150	31	planning	planning	NOUN
ajbmeb-69	150	32	and	and	CCONJ
ajbmeb-69	150	33	process	process	NOUN
ajbmeb-69	150	34	of	of	ADP
ajbmeb-69	150	35	marketing	marketing	NOUN
ajbmeb-69	150	36	management	management	NOUN
ajbmeb-69	150	37	american	american	PROPN
ajbmeb-69	150	38	journal	journal	PROPN
ajbmeb-69	150	39	of	of	ADP
ajbmeb-69	150	40	business	business	NOUN
ajbmeb-69	150	41	management	management	NOUN
ajbmeb-69	150	42	,	,	PUNCT
ajbmeb-69	150	43	economics	economic	NOUN
ajbmeb-69	150	44	and	and	CCONJ
ajbmeb-69	150	45	banking	banking	NOUN
ajbmeb-69	150	46	volume	volume	NOUN
ajbmeb-69	150	47	4	4	NUM
ajbmeb-69	150	48	,	,	PUNCT
ajbmeb-69	150	49	sep	sep	PROPN
ajbmeb-69	150	50	.	.	PROPN
ajbmeb-69	150	51	,	,	PUNCT
ajbmeb-69	150	52	2022	2022	NUM
ajbmeb-69	151	1	p	p	NOUN
ajbmeb-69	151	2	a	a	PRON
ajbmeb-69	151	3	g	g	NOUN
ajbmeb-69	151	4	e	e	NOUN
ajbmeb-69	151	5	|	|	ADV
ajbmeb-69	151	6	23	23	NUM
ajbmeb-69	151	7	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-69	151	8	4	4	NUM
ajbmeb-69	151	9	.	.	PUNCT
ajbmeb-69	152	1	once	once	SCONJ
ajbmeb-69	152	2	the	the	DET
ajbmeb-69	152	3	company	company	NOUN
ajbmeb-69	152	4	has	have	VERB
ajbmeb-69	152	5	full	full	ADJ
ajbmeb-69	152	6	information	information	NOUN
ajbmeb-69	152	7	regarding	regard	VERB
ajbmeb-69	152	8	marketing	marketing	NOUN
ajbmeb-69	152	9	opportunities	opportunity	NOUN
ajbmeb-69	152	10	,	,	PUNCT
ajbmeb-69	152	11	they	they	PRON
ajbmeb-69	152	12	can	can	AUX
ajbmeb-69	152	13	formulate	formulate	VERB
ajbmeb-69	152	14	marketing	marketing	NOUN
ajbmeb-69	152	15	strategies	strategy	NOUN
ajbmeb-69	152	16	in	in	ADP
ajbmeb-69	152	17	the	the	DET
ajbmeb-69	152	18	form	form	NOUN
ajbmeb-69	152	19	of	of	ADP
ajbmeb-69	152	20	dynamic	dynamic	ADJ
ajbmeb-69	152	21	action	action	NOUN
ajbmeb-69	152	22	-	-	PUNCT
ajbmeb-69	152	23	oriented	orient	VERB
ajbmeb-69	152	24	formal	formal	ADJ
ajbmeb-69	152	25	plans	plan	NOUN
ajbmeb-69	152	26	to	to	PART
ajbmeb-69	152	27	achieve	achieve	VERB
ajbmeb-69	152	28	mission	mission	NOUN
ajbmeb-69	152	29	,	,	PUNCT
ajbmeb-69	152	30	goal	goal	NOUN
ajbmeb-69	152	31	,	,	PUNCT
ajbmeb-69	152	32	and	and	CCONJ
ajbmeb-69	152	33	objectives	objective	NOUN
ajbmeb-69	152	34	.	.	PUNCT
ajbmeb-69	153	1	a	a	DET
ajbmeb-69	153	2	strategy	strategy	NOUN
ajbmeb-69	153	3	is	be	AUX
ajbmeb-69	153	4	a	a	DET
ajbmeb-69	153	5	pattern	pattern	NOUN
ajbmeb-69	153	6	of	of	ADP
ajbmeb-69	153	7	purposes	purpose	NOUN
ajbmeb-69	153	8	and	and	CCONJ
ajbmeb-69	153	9	policies	policy	NOUN
ajbmeb-69	153	10	,	,	PUNCT
ajbmeb-69	153	11	a	a	DET
ajbmeb-69	153	12	planned	planned	ADJ
ajbmeb-69	153	13	course	course	NOUN
ajbmeb-69	153	14	of	of	ADP
ajbmeb-69	153	15	action	action	NOUN
ajbmeb-69	153	16	in	in	ADP
ajbmeb-69	153	17	pursuit	pursuit	NOUN
ajbmeb-69	153	18	of	of	ADP
ajbmeb-69	153	19	clearly	clearly	ADV
ajbmeb-69	153	20	stated	state	VERB
ajbmeb-69	153	21	objectives	objective	NOUN
ajbmeb-69	153	22	in	in	ADP
ajbmeb-69	153	23	the	the	DET
ajbmeb-69	153	24	face	face	NOUN
ajbmeb-69	153	25	of	of	ADP
ajbmeb-69	153	26	limited	limited	ADJ
ajbmeb-69	153	27	resources	resource	NOUN
ajbmeb-69	153	28	,	,	PUNCT
ajbmeb-69	153	29	and	and	CCONJ
ajbmeb-69	153	30	intelligent	intelligent	ADJ
ajbmeb-69	153	31	competition	competition	NOUN
ajbmeb-69	153	32	.	.	PUNCT
ajbmeb-69	154	1	marketing	marketing	NOUN
ajbmeb-69	154	2	strategy	strategy	NOUN
ajbmeb-69	154	3	points	point	VERB
ajbmeb-69	154	4	out	out	ADP
ajbmeb-69	154	5	the	the	DET
ajbmeb-69	154	6	level	level	NOUN
ajbmeb-69	154	7	,	,	PUNCT
ajbmeb-69	154	8	mix	mix	NOUN
ajbmeb-69	154	9	,	,	PUNCT
ajbmeb-69	154	10	and	and	CCONJ
ajbmeb-69	154	11	allocation	allocation	NOUN
ajbmeb-69	154	12	of	of	ADP
ajbmeb-69	154	13	marketing	marketing	NOUN
ajbmeb-69	154	14	efforts	effort	NOUN
ajbmeb-69	154	15	in	in	ADP
ajbmeb-69	154	16	marketing	marketing	NOUN
ajbmeb-69	154	17	action	action	NOUN
ajbmeb-69	154	18	plans	plan	NOUN
ajbmeb-69	154	19	.	.	PUNCT
ajbmeb-69	155	1	the	the	DET
ajbmeb-69	155	2	company	company	NOUN
ajbmeb-69	155	3	has	have	VERB
ajbmeb-69	155	4	appropriate	appropriate	ADJ
ajbmeb-69	155	5	marketing	marketing	NOUN
ajbmeb-69	155	6	-	-	PUNCT
ajbmeb-69	155	7	mix	mix	NOUN
ajbmeb-69	155	8	for	for	ADP
ajbmeb-69	155	9	each	each	DET
ajbmeb-69	155	10	target	target	NOUN
ajbmeb-69	155	11	market	market	NOUN
ajbmeb-69	155	12	.	.	PUNCT
ajbmeb-69	156	1	the	the	DET
ajbmeb-69	156	2	marketing	marketing	NOUN
ajbmeb-69	156	3	-	-	PUNCT
ajbmeb-69	156	4	mix	mix	NOUN
ajbmeb-69	156	5	is	be	AUX
ajbmeb-69	156	6	expected	expect	VERB
ajbmeb-69	156	7	to	to	PART
ajbmeb-69	156	8	sell	sell	VERB
ajbmeb-69	156	9	more	more	ADJ
ajbmeb-69	156	10	than	than	ADP
ajbmeb-69	156	11	competitors	competitor	NOUN
ajbmeb-69	156	12	.	.	PUNCT
ajbmeb-69	157	1	5	5	X
ajbmeb-69	157	2	.	.	X
ajbmeb-69	157	3	marketing	marketing	NOUN
ajbmeb-69	157	4	action	action	NOUN
ajbmeb-69	157	5	plans	plan	NOUN
ajbmeb-69	157	6	or	or	CCONJ
ajbmeb-69	157	7	program	program	NOUN
ajbmeb-69	157	8	are	be	AUX
ajbmeb-69	157	9	to	to	PART
ajbmeb-69	157	10	be	be	AUX
ajbmeb-69	157	11	implemented	implement	VERB
ajbmeb-69	157	12	through	through	ADP
ajbmeb-69	157	13	proper	proper	ADJ
ajbmeb-69	157	14	communication	communication	NOUN
ajbmeb-69	157	15	,	,	PUNCT
ajbmeb-69	157	16	coordination	coordination	NOUN
ajbmeb-69	157	17	as	as	ADV
ajbmeb-69	157	18	well	well	ADV
ajbmeb-69	157	19	as	as	ADP
ajbmeb-69	157	20	motivation	motivation	NOUN
ajbmeb-69	157	21	of	of	ADP
ajbmeb-69	157	22	marketing	marketing	NOUN
ajbmeb-69	157	23	personnel	personnel	NOUN
ajbmeb-69	157	24	.	.	PUNCT
ajbmeb-69	158	1	6	6	X
ajbmeb-69	158	2	.	.	X
ajbmeb-69	158	3	performance	performance	NOUN
ajbmeb-69	158	4	according	accord	VERB
ajbmeb-69	158	5	to	to	ADP
ajbmeb-69	158	6	plan	plan	NOUN
ajbmeb-69	158	7	is	be	AUX
ajbmeb-69	158	8	duly	duly	ADV
ajbmeb-69	158	9	assured	assure	VERB
ajbmeb-69	158	10	by	by	ADP
ajbmeb-69	158	11	effective	effective	ADJ
ajbmeb-69	158	12	marketing	marketing	NOUN
ajbmeb-69	158	13	control	control	NOUN
ajbmeb-69	158	14	.	.	PUNCT
ajbmeb-69	159	1	an	an	DET
ajbmeb-69	159	2	effective	effective	ADJ
ajbmeb-69	159	3	control	control	NOUN
ajbmeb-69	159	4	system	system	NOUN
ajbmeb-69	159	5	is	be	AUX
ajbmeb-69	159	6	essential	essential	ADJ
ajbmeb-69	159	7	to	to	PART
ajbmeb-69	159	8	measure	measure	VERB
ajbmeb-69	159	9	and	and	CCONJ
ajbmeb-69	159	10	evaluate	evaluate	VERB
ajbmeb-69	159	11	the	the	DET
ajbmeb-69	159	12	actual	actual	ADJ
ajbmeb-69	159	13	results	result	NOUN
ajbmeb-69	159	14	of	of	ADP
ajbmeb-69	159	15	the	the	DET
ajbmeb-69	159	16	marketing	marketing	NOUN
ajbmeb-69	159	17	strategy	strategy	NOUN
ajbmeb-69	159	18	.	.	PUNCT
ajbmeb-69	160	1	the	the	DET
ajbmeb-69	160	2	results	result	NOUN
ajbmeb-69	160	3	are	be	AUX
ajbmeb-69	160	4	evaluated	evaluate	VERB
ajbmeb-69	160	5	against	against	ADP
ajbmeb-69	160	6	our	our	PRON
ajbmeb-69	160	7	desired	desire	VERB
ajbmeb-69	160	8	objectives	objective	NOUN
ajbmeb-69	160	9	.	.	PUNCT
ajbmeb-69	161	1	feedback	feedback	NOUN
ajbmeb-69	161	2	of	of	ADP
ajbmeb-69	161	3	evaluation	evaluation	NOUN
ajbmeb-69	161	4	enables	enable	VERB
ajbmeb-69	161	5	marketing	marketing	NOUN
ajbmeb-69	161	6	management	management	NOUN
ajbmeb-69	161	7	to	to	PART
ajbmeb-69	161	8	revise	revise	VERB
ajbmeb-69	161	9	,	,	PUNCT
ajbmeb-69	161	10	adopt	adopt	VERB
ajbmeb-69	161	11	,	,	PUNCT
ajbmeb-69	161	12	or	or	CCONJ
ajbmeb-69	161	13	modify	modify	VERB
ajbmeb-69	161	14	goals	goal	NOUN
ajbmeb-69	161	15	and	and	CCONJ
ajbmeb-69	161	16	objectives	objective	NOUN
ajbmeb-69	161	17	and	and	CCONJ
ajbmeb-69	161	18	re	re	AUX
ajbmeb-69	161	19	plan	plan	NOUN
ajbmeb-69	161	20	on	on	ADP
ajbmeb-69	161	21	the	the	DET
ajbmeb-69	161	22	basis	basis	NOUN
ajbmeb-69	161	23	of	of	ADP
ajbmeb-69	161	24	feedback	feedback	NOUN
ajbmeb-69	161	25	of	of	ADP
ajbmeb-69	161	26	evaluation	evaluation	NOUN
ajbmeb-69	161	27	.	.	PUNCT
ajbmeb-69	162	1	7	7	X
ajbmeb-69	162	2	.	.	X
ajbmeb-69	162	3	marketing	marketing	NOUN
ajbmeb-69	162	4	process	process	NOUN
ajbmeb-69	162	5	is	be	AUX
ajbmeb-69	162	6	on	on	ADV
ajbmeb-69	162	7	-	-	PUNCT
ajbmeb-69	162	8	going	go	VERB
ajbmeb-69	162	9	or	or	CCONJ
ajbmeb-69	162	10	dynamic	dynamic	ADJ
ajbmeb-69	162	11	and	and	CCONJ
ajbmeb-69	162	12	it	it	PRON
ajbmeb-69	162	13	must	must	AUX
ajbmeb-69	162	14	adapt	adapt	VERB
ajbmeb-69	162	15	itself	itself	PRON
ajbmeb-69	162	16	to	to	ADP
ajbmeb-69	162	17	the	the	DET
ajbmeb-69	162	18	ever	ever	ADV
ajbmeb-69	162	19	-	-	PUNCT
ajbmeb-69	162	20	changing	change	VERB
ajbmeb-69	162	21	environmental	environmental	ADJ
ajbmeb-69	162	22	needs	need	NOUN
ajbmeb-69	162	23	.	.	PUNCT
ajbmeb-69	163	1	conclusion	conclusion	NOUN
ajbmeb-69	163	2	marketing	marketing	NOUN
ajbmeb-69	163	3	program	program	NOUN
ajbmeb-69	163	4	starts	start	VERB
ajbmeb-69	163	5	from	from	ADP
ajbmeb-69	163	6	the	the	DET
ajbmeb-69	163	7	product	product	NOUN
ajbmeb-69	163	8	concept	concept	NOUN
ajbmeb-69	163	9	and	and	CCONJ
ajbmeb-69	163	10	it	it	PRON
ajbmeb-69	163	11	does	do	AUX
ajbmeb-69	163	12	not	not	PART
ajbmeb-69	163	13	end	end	VERB
ajbmeb-69	163	14	until	until	SCONJ
ajbmeb-69	163	15	customer	customer	NOUN
ajbmeb-69	163	16	wants	want	VERB
ajbmeb-69	163	17	are	be	AUX
ajbmeb-69	163	18	adequately	adequately	ADV
ajbmeb-69	163	19	satisfied	satisfied	ADJ
ajbmeb-69	163	20	.	.	PUNCT
ajbmeb-69	164	1	profitable	profitable	ADJ
ajbmeb-69	164	2	sales	sale	NOUN
ajbmeb-69	164	3	over	over	ADP
ajbmeb-69	164	4	the	the	DET
ajbmeb-69	164	5	long	long	ADV
ajbmeb-69	164	6	-	-	PUNCT
ajbmeb-69	164	7	run	run	VERB
ajbmeb-69	164	8	and	and	CCONJ
ajbmeb-69	164	9	repeat	repeat	NOUN
ajbmeb-69	164	10	-	-	PUNCT
ajbmeb-69	164	11	purchase	purchase	NOUN
ajbmeb-69	164	12	by	by	ADP
ajbmeb-69	164	13	customers	customer	NOUN
ajbmeb-69	164	14	are	be	AUX
ajbmeb-69	164	15	vital	vital	ADJ
ajbmeb-69	164	16	to	to	ADP
ajbmeb-69	164	17	success	success	NOUN
ajbmeb-69	164	18	in	in	ADP
ajbmeb-69	164	19	marketing	marketing	NOUN
ajbmeb-69	164	20	.	.	PUNCT
ajbmeb-69	165	1	marketing	marketing	NOUN
ajbmeb-69	165	2	research	research	NOUN
ajbmeb-69	165	3	and	and	CCONJ
ajbmeb-69	165	4	marketing	marketing	NOUN
ajbmeb-69	165	5	information	information	NOUN
ajbmeb-69	165	6	service	service	NOUN
ajbmeb-69	165	7	alone	alone	ADV
ajbmeb-69	165	8	can	can	AUX
ajbmeb-69	165	9	act	act	VERB
ajbmeb-69	165	10	as	as	ADP
ajbmeb-69	165	11	effective	effective	ADJ
ajbmeb-69	165	12	tool	tool	NOUN
ajbmeb-69	165	13	in	in	ADP
ajbmeb-69	165	14	all	all	DET
ajbmeb-69	165	15	decisions	decision	NOUN
ajbmeb-69	165	16	of	of	ADP
ajbmeb-69	165	17	marketing	marketing	NOUN
ajbmeb-69	165	18	management	management	NOUN
ajbmeb-69	165	19	.	.	PUNCT
ajbmeb-69	166	1	marketing	marketing	NOUN
ajbmeb-69	166	2	policies	policy	NOUN
ajbmeb-69	166	3	cover	cover	VERB
ajbmeb-69	166	4	marketing	marketing	NOUN
ajbmeb-69	166	5	analysis	analysis	NOUN
ajbmeb-69	166	6	and	and	CCONJ
ajbmeb-69	166	7	research	research	NOUN
ajbmeb-69	166	8	,	,	PUNCT
ajbmeb-69	166	9	product	product	NOUN
ajbmeb-69	166	10	analysis	analysis	NOUN
ajbmeb-69	166	11	,	,	PUNCT
ajbmeb-69	166	12	marketing	marketing	NOUN
ajbmeb-69	166	13	channels	channel	NOUN
ajbmeb-69	166	14	,	,	PUNCT
ajbmeb-69	166	15	personal	personal	ADJ
ajbmeb-69	166	16	selling	selling	NOUN
ajbmeb-69	166	17	,	,	PUNCT
ajbmeb-69	166	18	sales	sale	NOUN
ajbmeb-69	166	19	promotion	promotion	NOUN
ajbmeb-69	166	20	and	and	CCONJ
ajbmeb-69	166	21	advertising	advertising	NOUN
ajbmeb-69	166	22	,	,	PUNCT
ajbmeb-69	166	23	pricing	pricing	NOUN
ajbmeb-69	166	24	and	and	CCONJ
ajbmeb-69	166	25	non	non	ADJ
ajbmeb-69	166	26	-	-	ADJ
ajbmeb-69	166	27	price	price	ADJ
ajbmeb-69	166	28	competition	competition	NOUN
ajbmeb-69	166	29	.	.	PUNCT
ajbmeb-69	167	1	references	reference	NOUN
ajbmeb-69	167	2	1	1	NUM
ajbmeb-69	167	3	.	.	PUNCT
ajbmeb-69	168	1	naim	naim	PROPN
ajbmeb-69	168	2	,	,	PUNCT
ajbmeb-69	168	3	a.	a.	PROPN
ajbmeb-69	168	4	,	,	PUNCT
ajbmeb-69	168	5	sattar	sattar	PROPN
ajbmeb-69	168	6	,	,	PUNCT
ajbmeb-69	168	7	r.	r.	PROPN
ajbmeb-69	168	8	a.	a.	PROPN
ajbmeb-69	168	9	,	,	PUNCT
ajbmeb-69	168	10	al	al	PROPN
ajbmeb-69	168	11	ahmary	ahmary	NOUN
ajbmeb-69	168	12	,	,	PUNCT
ajbmeb-69	168	13	n	n	CCONJ
ajbmeb-69	168	14	..	..	PUNCT
ajbmeb-69	168	15	,	,	PUNCT
ajbmeb-69	168	16	&	&	CCONJ
ajbmeb-69	168	17	razwi	razwi	PROPN
ajbmeb-69	168	18	,	,	PUNCT
ajbmeb-69	168	19	m.	m.	NOUN
ajbmeb-69	168	20	t.	t.	PROPN
ajbmeb-69	168	21	(	(	PUNCT
ajbmeb-69	168	22	2021	2021	NUM
ajbmeb-69	168	23	)	)	PUNCT
ajbmeb-69	168	24	implementation	implementation	NOUN
ajbmeb-69	168	25	of	of	ADP
ajbmeb-69	168	26	quality	quality	NOUN
ajbmeb-69	168	27	matters	matter	NOUN
ajbmeb-69	168	28	standards	standard	NOUN
ajbmeb-69	168	29	on	on	ADP
ajbmeb-69	168	30	blended	blended	ADJ
ajbmeb-69	168	31	courses	course	NOUN
ajbmeb-69	168	32	:	:	PUNCT
ajbmeb-69	168	33	a	a	DET
ajbmeb-69	168	34	case	case	NOUN
ajbmeb-69	168	35	study	study	NOUN
ajbmeb-69	168	36	.	.	PUNCT
ajbmeb-69	169	1	finance	finance	PROPN
ajbmeb-69	169	2	india	india	PROPN
ajbmeb-69	169	3	indian	indian	PROPN
ajbmeb-69	169	4	institute	institute	PROPN
ajbmeb-69	169	5	of	of	ADP
ajbmeb-69	169	6	finance	finance	PROPN
ajbmeb-69	169	7	vol	vol	NOUN
ajbmeb-69	169	8	.	.	PUNCT
ajbmeb-69	170	1	xxxv	xxxv	PROPN
ajbmeb-69	171	1	no	no	INTJ
ajbmeb-69	171	2	.	.	NOUN
ajbmeb-69	171	3	3	3	NUM
ajbmeb-69	171	4	,	,	PUNCT
ajbmeb-69	171	5	september	september	PROPN
ajbmeb-69	171	6	2021	2021	NUM
ajbmeb-69	171	7	pages—873	pages—873	NOUN
ajbmeb-69	171	8	–	–	PUNCT
ajbmeb-69	171	9	890	890	NUM
ajbmeb-69	171	10	2	2	NUM
ajbmeb-69	171	11	.	.	PUNCT
ajbmeb-69	172	1	naim	naim	PROPN
ajbmeb-69	172	2	,	,	PUNCT
ajbmeb-69	172	3	a.	a.	NOUN
ajbmeb-69	172	4	(	(	PUNCT
ajbmeb-69	172	5	2021	2021	NUM
ajbmeb-69	172	6	)	)	PUNCT
ajbmeb-69	172	7	.	.	PUNCT
ajbmeb-69	173	1	application	application	NOUN
ajbmeb-69	173	2	of	of	ADP
ajbmeb-69	173	3	quality	quality	NOUN
ajbmeb-69	173	4	matters	matter	NOUN
ajbmeb-69	173	5	in	in	ADP
ajbmeb-69	173	6	digital	digital	ADJ
ajbmeb-69	173	7	learning	learning	NOUN
ajbmeb-69	173	8	in	in	ADP
ajbmeb-69	173	9	higher	high	ADJ
ajbmeb-69	173	10	education	education	NOUN
ajbmeb-69	173	11	.	.	PUNCT
ajbmeb-69	174	1	texas	texas	PROPN
ajbmeb-69	174	2	journal	journal	PROPN
ajbmeb-69	174	3	of	of	ADP
ajbmeb-69	174	4	multidisciplinary	multidisciplinary	ADJ
ajbmeb-69	174	5	studies	study	NOUN
ajbmeb-69	174	6	,	,	PUNCT
ajbmeb-69	174	7	1(1	1(1	NUM
ajbmeb-69	174	8	)	)	PUNCT
ajbmeb-69	174	9	,	,	PUNCT
ajbmeb-69	174	10	3	3	NUM
ajbmeb-69	174	11	-	-	SYM
ajbmeb-69	174	12	12	12	NUM
ajbmeb-69	174	13	.	.	PUNCT
ajbmeb-69	175	1	3	3	X
ajbmeb-69	175	2	.	.	X
ajbmeb-69	175	3	naim	naim	PROPN
ajbmeb-69	175	4	,	,	PUNCT
ajbmeb-69	175	5	a.	a.	PROPN
ajbmeb-69	175	6	,	,	PUNCT
ajbmeb-69	175	7	&	&	CCONJ
ajbmeb-69	175	8	alahmari	alahmari	PROPN
ajbmeb-69	175	9	,	,	PUNCT
ajbmeb-69	175	10	f.	f.	PROPN
ajbmeb-69	175	11	(	(	PUNCT
ajbmeb-69	175	12	2020	2020	NUM
ajbmeb-69	175	13	)	)	PUNCT
ajbmeb-69	175	14	.	.	PUNCT
ajbmeb-69	176	1	reference	reference	NOUN
ajbmeb-69	176	2	model	model	NOUN
ajbmeb-69	176	3	of	of	ADP
ajbmeb-69	176	4	e	e	NOUN
ajbmeb-69	176	5	-	-	ADJ
ajbmeb-69	176	6	learning	learning	NOUN
ajbmeb-69	176	7	and	and	CCONJ
ajbmeb-69	176	8	quality	quality	NOUN
ajbmeb-69	176	9	to	to	PART
ajbmeb-69	176	10	establish	establish	VERB
ajbmeb-69	176	11	interoperability	interoperability	NOUN
ajbmeb-69	176	12	in	in	ADP
ajbmeb-69	176	13	higher	high	ADJ
ajbmeb-69	176	14	education	education	NOUN
ajbmeb-69	176	15	systems	system	NOUN
ajbmeb-69	176	16	.	.	PUNCT
ajbmeb-69	177	1	international	international	ADJ
ajbmeb-69	177	2	journal	journal	NOUN
ajbmeb-69	177	3	of	of	ADP
ajbmeb-69	177	4	emerging	emerge	VERB
ajbmeb-69	177	5	technologies	technology	NOUN
ajbmeb-69	177	6	in	in	ADP
ajbmeb-69	177	7	learning	learn	VERB
ajbmeb-69	177	8	(	(	PUNCT
ajbmeb-69	177	9	ijet	ijet	NOUN
ajbmeb-69	177	10	)	)	PUNCT
ajbmeb-69	177	11	,	,	PUNCT
ajbmeb-69	177	12	15(2	15(2	NUM
ajbmeb-69	177	13	)	)	PUNCT
ajbmeb-69	177	14	,	,	PUNCT
ajbmeb-69	177	15	15	15	NUM
ajbmeb-69	177	16	-	-	SYM
ajbmeb-69	177	17	28	28	NUM
ajbmeb-69	177	18	.	.	PUNCT
ajbmeb-69	178	1	4	4	X
ajbmeb-69	178	2	.	.	X
ajbmeb-69	178	3	naim	naim	PROPN
ajbmeb-69	178	4	,	,	PUNCT
ajbmeb-69	178	5	a.	a.	NOUN
ajbmeb-69	178	6	,	,	PUNCT
ajbmeb-69	178	7	alahmari	alahmari	PROPN
ajbmeb-69	178	8	,	,	PUNCT
ajbmeb-69	178	9	f.	f.	PROPN
ajbmeb-69	178	10	,	,	PUNCT
ajbmeb-69	178	11	&	&	CCONJ
ajbmeb-69	178	12	rahim	rahim	PROPN
ajbmeb-69	178	13	,	,	PUNCT
ajbmeb-69	178	14	a.	a.	NOUN
ajbmeb-69	178	15	(	(	PUNCT
ajbmeb-69	178	16	2021	2021	NUM
ajbmeb-69	178	17	)	)	PUNCT
ajbmeb-69	178	18	.	.	PUNCT
ajbmeb-69	179	1	role	role	NOUN
ajbmeb-69	179	2	of	of	ADP
ajbmeb-69	179	3	artificial	artificial	ADJ
ajbmeb-69	179	4	intelligence	intelligence	NOUN
ajbmeb-69	179	5	in	in	ADP
ajbmeb-69	179	6	market	market	NOUN
ajbmeb-69	179	7	development	development	NOUN
ajbmeb-69	179	8	and	and	CCONJ
ajbmeb-69	179	9	vehicular	vehicular	ADJ
ajbmeb-69	179	10	communication	communication	NOUN
ajbmeb-69	179	11	.	.	PUNCT
ajbmeb-69	180	1	smart	smart	ADJ
ajbmeb-69	180	2	antennas	antenna	NOUN
ajbmeb-69	180	3	:	:	PUNCT
ajbmeb-69	180	4	recent	recent	ADJ
ajbmeb-69	180	5	trends	trend	NOUN
ajbmeb-69	180	6	in	in	ADP
ajbmeb-69	180	7	design	design	NOUN
ajbmeb-69	180	8	and	and	CCONJ
ajbmeb-69	180	9	applications	application	NOUN
ajbmeb-69	180	10	,	,	PUNCT
ajbmeb-69	180	11	2	2	NUM
ajbmeb-69	180	12	,	,	PUNCT
ajbmeb-69	180	13	28	28	NUM
ajbmeb-69	180	14	.	.	NOUN
ajbmeb-69	180	15	5	5	NUM
ajbmeb-69	180	16	.	.	X
ajbmeb-69	181	1	naim	naim	PROPN
ajbmeb-69	181	2	,	,	PUNCT
ajbmeb-69	181	3	a.	a.	PROPN
ajbmeb-69	181	4	,	,	PUNCT
ajbmeb-69	181	5	hussain	hussain	PROPN
ajbmeb-69	181	6	,	,	PUNCT
ajbmeb-69	181	7	m.	m.	PROPN
ajbmeb-69	181	8	r.	r.	PROPN
ajbmeb-69	181	9	,	,	PUNCT
ajbmeb-69	181	10	naveed	naveed	PROPN
ajbmeb-69	181	11	,	,	PUNCT
ajbmeb-69	181	12	q.	q.	PROPN
ajbmeb-69	181	13	n.	n.	PROPN
ajbmeb-69	181	14	,	,	PUNCT
ajbmeb-69	181	15	ahmad	ahmad	PROPN
ajbmeb-69	181	16	,	,	PUNCT
ajbmeb-69	181	17	n.	n.	PROPN
ajbmeb-69	181	18	,	,	PUNCT
ajbmeb-69	181	19	qamar	qamar	PROPN
ajbmeb-69	181	20	,	,	PUNCT
ajbmeb-69	181	21	s.	s.	PROPN
ajbmeb-69	181	22	,	,	PUNCT
ajbmeb-69	181	23	khan	khan	PROPN
ajbmeb-69	181	24	,	,	PUNCT
ajbmeb-69	181	25	n.	n.	PROPN
ajbmeb-69	181	26	,	,	PUNCT
ajbmeb-69	181	27	&	&	CCONJ
ajbmeb-69	181	28	hweij	hweij	PROPN
ajbmeb-69	181	29	,	,	PUNCT
ajbmeb-69	181	30	t.	t.	NOUN
ajbmeb-69	181	31	a.	a.	NOUN
ajbmeb-69	181	32	(	(	PUNCT
ajbmeb-69	181	33	2019	2019	NUM
ajbmeb-69	181	34	,	,	PUNCT
ajbmeb-69	181	35	april	april	PROPN
ajbmeb-69	181	36	)	)	PUNCT
ajbmeb-69	181	37	.	.	PUNCT
ajbmeb-69	182	1	ensuring	ensure	VERB
ajbmeb-69	182	2	interoperability	interoperability	NOUN
ajbmeb-69	182	3	of	of	ADP
ajbmeb-69	182	4	e	e	NOUN
ajbmeb-69	182	5	-	-	ADJ
ajbmeb-69	182	6	learning	learn	VERB
ajbmeb-69	182	7	and	and	CCONJ
ajbmeb-69	182	8	quality	quality	NOUN
ajbmeb-69	182	9	development	development	NOUN
ajbmeb-69	182	10	in	in	ADP
ajbmeb-69	182	11	education	education	NOUN
ajbmeb-69	182	12	.	.	PUNCT
ajbmeb-69	183	1	in	in	ADP
ajbmeb-69	183	2	2019	2019	NUM
ajbmeb-69	183	3	ieee	ieee	NOUN
ajbmeb-69	183	4	jordan	jordan	PROPN
ajbmeb-69	183	5	international	international	PROPN
ajbmeb-69	183	6	joint	joint	ADJ
ajbmeb-69	183	7	conference	conference	NOUN
ajbmeb-69	183	8	on	on	ADP
ajbmeb-69	183	9	electrical	electrical	ADJ
ajbmeb-69	183	10	engineering	engineering	NOUN
ajbmeb-69	183	11	and	and	CCONJ
ajbmeb-69	183	12	information	information	NOUN
ajbmeb-69	183	13	technology	technology	NOUN
ajbmeb-69	183	14	(	(	PUNCT
ajbmeb-69	183	15	jeeit	jeeit	PROPN
ajbmeb-69	183	16	)	)	PUNCT
ajbmeb-69	183	17	(	(	PUNCT
ajbmeb-69	183	18	pp	pp	X
ajbmeb-69	183	19	.	.	PUNCT
ajbmeb-69	184	1	736	736	NUM
ajbmeb-69	184	2	-	-	SYM
ajbmeb-69	184	3	741	741	NUM
ajbmeb-69	184	4	)	)	PUNCT
ajbmeb-69	184	5	.	.	PUNCT
ajbmeb-69	185	1	ieee	ieee	PROPN
ajbmeb-69	185	2	.	.	PUNCT
ajbmeb-69	186	1	6	6	NUM
ajbmeb-69	186	2	.	.	X
ajbmeb-69	186	3	naim	naim	PROPN
ajbmeb-69	186	4	,	,	PUNCT
ajbmeb-69	186	5	a.	a.	PROPN
ajbmeb-69	186	6	,	,	PUNCT
ajbmeb-69	186	7	khan	khan	PROPN
ajbmeb-69	186	8	,	,	PUNCT
ajbmeb-69	186	9	m.	m.	PROPN
ajbmeb-69	186	10	f.	f.	PROPN
ajbmeb-69	186	11	,	,	PUNCT
ajbmeb-69	186	12	hussain	hussain	PROPN
ajbmeb-69	186	13	,	,	PUNCT
ajbmeb-69	186	14	m.	m.	PROPN
ajbmeb-69	186	15	r.	r.	PROPN
ajbmeb-69	186	16	,	,	PUNCT
ajbmeb-69	186	17	&	&	CCONJ
ajbmeb-69	186	18	khan	khan	PROPN
ajbmeb-69	186	19	,	,	PUNCT
ajbmeb-69	186	20	n.	n.	PROPN
ajbmeb-69	186	21	(	(	PUNCT
ajbmeb-69	186	22	2019	2019	NUM
ajbmeb-69	186	23	)	)	PUNCT
ajbmeb-69	186	24	.	.	PUNCT
ajbmeb-69	187	1	“	"	PUNCT
ajbmeb-69	187	2	virtual	virtual	ADJ
ajbmeb-69	187	3	doctor	doctor	NOUN
ajbmeb-69	187	4	”	"	PUNCT
ajbmeb-69	187	5	management	management	NOUN
ajbmeb-69	187	6	technique	technique	NOUN
ajbmeb-69	187	7	in	in	ADP
ajbmeb-69	187	8	the	the	DET
ajbmeb-69	187	9	diagnosis	diagnosis	NOUN
ajbmeb-69	187	10	of	of	ADP
ajbmeb-69	187	11	ent	ent	NOUN
ajbmeb-69	187	12	diseases	disease	NOUN
ajbmeb-69	187	13	.	.	PUNCT
ajbmeb-69	188	1	joe	joe	PROPN
ajbmeb-69	188	2	,	,	PUNCT
ajbmeb-69	188	3	15(9	15(9	NUM
ajbmeb-69	188	4	)	)	PUNCT
ajbmeb-69	188	5	,	,	PUNCT
ajbmeb-69	188	6	88	88	NUM
ajbmeb-69	188	7	.	.	PUNCT
ajbmeb-69	189	1	american	american	PROPN
ajbmeb-69	189	2	journal	journal	PROPN
ajbmeb-69	189	3	of	of	ADP
ajbmeb-69	189	4	business	business	NOUN
ajbmeb-69	189	5	management	management	NOUN
ajbmeb-69	189	6	,	,	PUNCT
ajbmeb-69	189	7	economics	economic	NOUN
ajbmeb-69	189	8	and	and	CCONJ
ajbmeb-69	189	9	banking	banking	NOUN
ajbmeb-69	189	10	volume	volume	NOUN
ajbmeb-69	189	11	4	4	NUM
ajbmeb-69	189	12	,	,	PUNCT
ajbmeb-69	189	13	sep	sep	PROPN
ajbmeb-69	189	14	.	.	PROPN
ajbmeb-69	189	15	,	,	PUNCT
ajbmeb-69	189	16	2022	2022	NUM
ajbmeb-69	189	17	p	p	NOUN
ajbmeb-69	189	18	a	a	DET
ajbmeb-69	189	19	g	g	NOUN
ajbmeb-69	189	20	e	e	NOUN
ajbmeb-69	189	21	|	|	NOUN
ajbmeb-69	189	22	24	24	NUM
ajbmeb-69	189	23	www.americanjournal.org	www.americanjournal.org	PROPN
ajbmeb-69	189	24	7	7	NUM
ajbmeb-69	189	25	.	.	PUNCT
ajbmeb-69	190	1	naim	naim	PROPN
ajbmeb-69	190	2	,	,	PUNCT
ajbmeb-69	190	3	a.	a.	NOUN
ajbmeb-69	190	4	(	(	PUNCT
ajbmeb-69	190	5	2020	2020	NUM
ajbmeb-69	190	6	)	)	PUNCT
ajbmeb-69	190	7	.	.	PUNCT
ajbmeb-69	191	1	realization	realization	NOUN
ajbmeb-69	191	2	of	of	ADP
ajbmeb-69	191	3	diverse	diverse	ADJ
ajbmeb-69	191	4	electronic	electronic	ADJ
ajbmeb-69	191	5	tools	tool	NOUN
ajbmeb-69	191	6	in	in	ADP
ajbmeb-69	191	7	learning	learn	VERB
ajbmeb-69	191	8	and	and	CCONJ
ajbmeb-69	191	9	teaching	teach	VERB
ajbmeb-69	191	10	for	for	ADP
ajbmeb-69	191	11	students	student	NOUN
ajbmeb-69	191	12	with	with	ADP
ajbmeb-69	191	13	diverse	diverse	ADJ
ajbmeb-69	191	14	skills	skill	NOUN
ajbmeb-69	191	15	.	.	PUNCT
ajbmeb-69	192	1	global	global	ADJ
ajbmeb-69	192	2	journal	journal	NOUN
ajbmeb-69	192	3	of	of	ADP
ajbmeb-69	192	4	enterprise	enterprise	NOUN
ajbmeb-69	192	5	information	information	NOUN
ajbmeb-69	192	6	system	system	NOUN
ajbmeb-69	192	7	,	,	PUNCT
ajbmeb-69	192	8	12(1	12(1	NUM
ajbmeb-69	192	9	)	)	PUNCT
ajbmeb-69	192	10	,	,	PUNCT
ajbmeb-69	192	11	72	72	NUM
ajbmeb-69	192	12	-	-	SYM
ajbmeb-69	192	13	78	78	NUM
ajbmeb-69	192	14	.	.	PUNCT
ajbmeb-69	192	15	8	8	NUM
ajbmeb-69	192	16	.	.	X
ajbmeb-69	193	1	naim	naim	PROPN
ajbmeb-69	193	2	,	,	PUNCT
ajbmeb-69	193	3	a.	a.	PROPN
ajbmeb-69	193	4	,	,	PUNCT
ajbmeb-69	193	5	&	&	CCONJ
ajbmeb-69	193	6	bashir	bashir	PROPN
ajbmeb-69	193	7	,	,	PUNCT
ajbmeb-69	193	8	a.	a.	NOUN
ajbmeb-69	193	9	(	(	PUNCT
ajbmeb-69	193	10	2016	2016	NUM
ajbmeb-69	193	11	)	)	PUNCT
ajbmeb-69	193	12	.	.	PUNCT
ajbmeb-69	194	1	application	application	NOUN
ajbmeb-69	194	2	of	of	ADP
ajbmeb-69	194	3	quality	quality	NOUN
ajbmeb-69	194	4	matters	matter	NOUN
ajbmeb-69	194	5	standards	standard	NOUN
ajbmeb-69	194	6	on	on	ADP
ajbmeb-69	194	7	supportive	supportive	ADJ
ajbmeb-69	194	8	and	and	CCONJ
ajbmeb-69	194	9	online	online	ADJ
ajbmeb-69	194	10	module	module	NOUN
ajbmeb-69	194	11	in	in	ADP
ajbmeb-69	194	12	higher	high	ADJ
ajbmeb-69	194	13	education	education	NOUN
ajbmeb-69	194	14	program	program	NOUN
ajbmeb-69	194	15	.	.	PUNCT
ajbmeb-69	195	1	research	research	NOUN
ajbmeb-69	195	2	revolution	revolution	NOUN
ajbmeb-69	195	3	,	,	PUNCT
ajbmeb-69	195	4	5(3	5(3	NUM
ajbmeb-69	195	5	)	)	PUNCT
ajbmeb-69	195	6	,	,	PUNCT
ajbmeb-69	195	7	6	6	NUM
ajbmeb-69	195	8	-	-	SYM
ajbmeb-69	195	9	12	12	NUM
ajbmeb-69	195	10	.	.	PUNCT
ajbmeb-69	196	1	9	9	NUM
ajbmeb-69	196	2	.	.	X
ajbmeb-69	197	1	naim	naim	PROPN
ajbmeb-69	197	2	,	,	PUNCT
ajbmeb-69	197	3	a.	a.	NOUN
ajbmeb-69	197	4	(	(	PUNCT
ajbmeb-69	197	5	2018	2018	NUM
ajbmeb-69	197	6	)	)	PUNCT
ajbmeb-69	197	7	.	.	PUNCT
ajbmeb-69	198	1	strategies	strategy	NOUN
ajbmeb-69	198	2	to	to	PART
ajbmeb-69	198	3	achieve	achieve	VERB
ajbmeb-69	198	4	students	student	NOUN
ajbmeb-69	198	5	’	'	PUNCT
ajbmeb-69	198	6	centric	centric	ADJ
ajbmeb-69	198	7	approach	approach	NOUN
ajbmeb-69	198	8	in	in	ADP
ajbmeb-69	198	9	blended	blended	ADJ
ajbmeb-69	198	10	learning	learning	NOUN
ajbmeb-69	198	11	.	.	PUNCT
ajbmeb-69	199	1	international	international	ADJ
ajbmeb-69	199	2	journal	journal	NOUN
ajbmeb-69	199	3	of	of	ADP
ajbmeb-69	199	4	engineering	engineering	NOUN
ajbmeb-69	199	5	and	and	CCONJ
ajbmeb-69	199	6	management	management	NOUN
ajbmeb-69	199	7	research	research	NOUN
ajbmeb-69	199	8	(	(	PUNCT
ajbmeb-69	199	9	ijemr	ijemr	PROPN
ajbmeb-69	199	10	)	)	PUNCT
ajbmeb-69	199	11	,	,	PUNCT
ajbmeb-69	199	12	8(2	8(2	NUM
ajbmeb-69	199	13	)	)	PUNCT
ajbmeb-69	199	14	,	,	PUNCT
ajbmeb-69	199	15	214219	214219	NUM
ajbmeb-69	199	16	.	.	PUNCT
ajbmeb-69	200	1	10	10	NUM
ajbmeb-69	200	2	.	.	PUNCT
ajbmeb-69	201	1	naim	naim	NOUN
ajbmeb-69	201	2	,	,	PUNCT
ajbmeb-69	201	3	a.	a.	NOUN
ajbmeb-69	201	4	(	(	PUNCT
ajbmeb-69	201	5	2021	2021	NUM
ajbmeb-69	201	6	)	)	PUNCT
ajbmeb-69	201	7	.	.	PUNCT
ajbmeb-69	202	1	green	green	ADJ
ajbmeb-69	202	2	information	information	NOUN
ajbmeb-69	202	3	technologies	technology	NOUN
ajbmeb-69	202	4	in	in	ADP
ajbmeb-69	202	5	business	business	NOUN
ajbmeb-69	202	6	operations	operation	NOUN
ajbmeb-69	202	7	.	.	PUNCT
ajbmeb-69	203	1	periodica	periodica	PROPN
ajbmeb-69	203	2	journal	journal	PROPN
ajbmeb-69	203	3	of	of	ADP
ajbmeb-69	203	4	modern	modern	ADJ
ajbmeb-69	203	5	philosophy	philosophy	NOUN
ajbmeb-69	203	6	,	,	PUNCT
ajbmeb-69	203	7	social	social	ADJ
ajbmeb-69	203	8	sciences	science	NOUN
ajbmeb-69	203	9	and	and	CCONJ
ajbmeb-69	203	10	humanities	humanity	NOUN
ajbmeb-69	203	11	,	,	PUNCT
ajbmeb-69	203	12	1	1	NUM
ajbmeb-69	203	13	,	,	PUNCT
ajbmeb-69	203	14	36	36	NUM
ajbmeb-69	203	15	-	-	SYM
ajbmeb-69	203	16	49	49	NUM
ajbmeb-69	203	17	.	.	PUNCT
ajbmeb-69	204	1	11	11	NUM
ajbmeb-69	204	2	.	.	PUNCT
ajbmeb-69	205	1	naim	naim	NOUN
ajbmeb-69	205	2	,	,	PUNCT
ajbmeb-69	205	3	a.	a.	NOUN
ajbmeb-69	205	4	(	(	PUNCT
ajbmeb-69	205	5	2021	2021	NUM
ajbmeb-69	205	6	)	)	PUNCT
ajbmeb-69	205	7	.	.	PUNCT
ajbmeb-69	206	1	applications	application	NOUN
ajbmeb-69	206	2	of	of	ADP
ajbmeb-69	206	3	mis	mis	PROPN
ajbmeb-69	206	4	in	in	ADP
ajbmeb-69	206	5	building	build	VERB
ajbmeb-69	206	6	electronic	electronic	ADJ
ajbmeb-69	206	7	relationship	relationship	NOUN
ajbmeb-69	206	8	with	with	ADP
ajbmeb-69	206	9	customers	customer	NOUN
ajbmeb-69	206	10	:	:	PUNCT
ajbmeb-69	206	11	a	a	DET
ajbmeb-69	206	12	casebased	casebase	VERB
ajbmeb-69	206	13	study	study	NOUN
ajbmeb-69	206	14	.	.	PUNCT
ajbmeb-69	207	1	periodica	periodica	PROPN
ajbmeb-69	207	2	journal	journal	PROPN
ajbmeb-69	207	3	of	of	ADP
ajbmeb-69	207	4	modern	modern	ADJ
ajbmeb-69	207	5	philosophy	philosophy	NOUN
ajbmeb-69	207	6	,	,	PUNCT
ajbmeb-69	207	7	social	social	ADJ
ajbmeb-69	207	8	sciences	science	NOUN
ajbmeb-69	207	9	and	and	CCONJ
ajbmeb-69	207	10	humanities	humanity	NOUN
ajbmeb-69	207	11	,	,	PUNCT
ajbmeb-69	207	12	1	1	NUM
ajbmeb-69	207	13	,	,	PUNCT
ajbmeb-69	207	14	1	1	NUM
ajbmeb-69	207	15	-	-	SYM
ajbmeb-69	207	16	8	8	NUM
ajbmeb-69	207	17	.	.	NOUN
ajbmeb-69	207	18	12	12	NUM
ajbmeb-69	207	19	.	.	PUNCT
ajbmeb-69	208	1	naim	naim	NOUN
ajbmeb-69	208	2	,	,	PUNCT
ajbmeb-69	208	3	a.	a.	NOUN
ajbmeb-69	208	4	(	(	PUNCT
ajbmeb-69	208	5	2021	2021	NUM
ajbmeb-69	208	6	)	)	PUNCT
ajbmeb-69	208	7	.	.	PUNCT
ajbmeb-69	209	1	new	new	ADJ
ajbmeb-69	209	2	trends	trend	NOUN
ajbmeb-69	209	3	in	in	ADP
ajbmeb-69	209	4	business	business	NOUN
ajbmeb-69	209	5	process	process	NOUN
ajbmeb-69	209	6	management	management	NOUN
ajbmeb-69	209	7	:	:	PUNCT
ajbmeb-69	209	8	applications	application	NOUN
ajbmeb-69	209	9	of	of	ADP
ajbmeb-69	209	10	green	green	ADJ
ajbmeb-69	209	11	information	information	NOUN
ajbmeb-69	209	12	technologies	technology	NOUN
ajbmeb-69	209	13	.	.	PUNCT
ajbmeb-69	210	1	british	british	ADJ
ajbmeb-69	210	2	journal	journal	PROPN
ajbmeb-69	210	3	of	of	ADP
ajbmeb-69	210	4	environmental	environmental	ADJ
ajbmeb-69	210	5	studies	study	NOUN
ajbmeb-69	210	6	,	,	PUNCT
ajbmeb-69	210	7	1(1	1(1	NUM
ajbmeb-69	210	8	)	)	PUNCT
ajbmeb-69	210	9	,	,	PUNCT
ajbmeb-69	210	10	12	12	NUM
ajbmeb-69	210	11	-	-	SYM
ajbmeb-69	210	12	23	23	NUM
ajbmeb-69	210	13	.	.	PUNCT
ajbmeb-69	211	1	13	13	NUM
ajbmeb-69	211	2	.	.	PUNCT
ajbmeb-69	211	3	arshi	arshi	PROPN
ajbmeb-69	211	4	naim	naim	PROPN
ajbmeb-69	211	5	,	,	PUNCT
ajbmeb-69	211	6	&	&	CCONJ
ajbmeb-69	211	7	mohammad	mohammad	PROPN
ajbmeb-69	211	8	faiz	faiz	PROPN
ajbmeb-69	211	9	khan	khan	PROPN
ajbmeb-69	211	10	.	.	PUNCT
ajbmeb-69	212	1	(	(	PUNCT
ajbmeb-69	212	2	2021	2021	NUM
ajbmeb-69	212	3	)	)	PUNCT
ajbmeb-69	212	4	.	.	PUNCT
ajbmeb-69	213	1	measuring	measure	VERB
ajbmeb-69	213	2	the	the	DET
ajbmeb-69	213	3	psychological	psychological	ADJ
ajbmeb-69	213	4	behavior	behavior	NOUN
ajbmeb-69	213	5	of	of	ADP
ajbmeb-69	213	6	consumers	consumer	NOUN
ajbmeb-69	213	7	for	for	ADP
ajbmeb-69	213	8	medical	medical	ADJ
ajbmeb-69	213	9	services	service	NOUN
ajbmeb-69	213	10	.	.	PUNCT
ajbmeb-69	214	1	zien	zien	PROPN
ajbmeb-69	214	2	journal	journal	PROPN
ajbmeb-69	214	3	of	of	ADP
ajbmeb-69	214	4	social	social	ADJ
ajbmeb-69	214	5	sciences	science	NOUN
ajbmeb-69	214	6	and	and	CCONJ
ajbmeb-69	214	7	humanities	humanity	NOUN
ajbmeb-69	214	8	,	,	PUNCT
ajbmeb-69	214	9	2	2	NUM
ajbmeb-69	214	10	,	,	PUNCT
ajbmeb-69	214	11	119–131	119–131	NUM
ajbmeb-69	214	12	.	.	PUNCT
ajbmeb-69	214	13	retrieved	retrieve	VERB
ajbmeb-69	214	14	from	from	ADP
ajbmeb-69	214	15	http://zienjournals.com/index.php/zjssh/article/view/316	http://zienjournals.com/index.php/zjssh/article/view/316	PROPN
ajbmeb-69	214	16	14	14	NUM
ajbmeb-69	214	17	.	.	PUNCT
ajbmeb-69	215	1	naim	naim	PROPN
ajbmeb-69	215	2	,	,	PUNCT
ajbmeb-69	215	3	a.	a.	NOUN
ajbmeb-69	215	4	(	(	PUNCT
ajbmeb-69	215	5	2021	2021	NUM
ajbmeb-69	215	6	)	)	PUNCT
ajbmeb-69	215	7	.	.	PUNCT
ajbmeb-69	216	1	applications	application	NOUN
ajbmeb-69	216	2	of	of	ADP
ajbmeb-69	216	3	marketing	marketing	NOUN
ajbmeb-69	216	4	framework	framework	NOUN
ajbmeb-69	216	5	in	in	ADP
ajbmeb-69	216	6	business	business	NOUN
ajbmeb-69	216	7	practices	practice	NOUN
ajbmeb-69	216	8	.	.	PUNCT
ajbmeb-69	217	1	journal	journal	NOUN
ajbmeb-69	217	2	of	of	ADP
ajbmeb-69	217	3	marketing	marketing	NOUN
ajbmeb-69	217	4	and	and	CCONJ
ajbmeb-69	217	5	emerging	emerge	VERB
ajbmeb-69	217	6	economics	economic	NOUN
ajbmeb-69	217	7	,	,	PUNCT
ajbmeb-69	217	8	1(6	1(6	NUM
ajbmeb-69	217	9	)	)	PUNCT
ajbmeb-69	217	10	,	,	PUNCT
ajbmeb-69	217	11	55	55	NUM
ajbmeb-69	217	12	-	-	SYM
ajbmeb-69	217	13	70	70	NUM
ajbmeb-69	217	14	.	.	PUNCT
ajbmeb-69	217	15	15	15	NUM
ajbmeb-69	217	16	.	.	PUNCT
ajbmeb-69	218	1	naim	naim	NOUN
ajbmeb-69	218	2	,	,	PUNCT
ajbmeb-69	218	3	a.	a.	NOUN
ajbmeb-69	218	4	.	.	PUNCT
ajbmeb-69	218	5	.	.	PUNCT
ajbmeb-69	219	1	(	(	PUNCT
ajbmeb-69	219	2	2021	2021	NUM
ajbmeb-69	219	3	)	)	PUNCT
ajbmeb-69	219	4	.	.	PUNCT
ajbmeb-69	220	1	green	green	ADJ
ajbmeb-69	220	2	business	business	NOUN
ajbmeb-69	220	3	process	process	NOUN
ajbmeb-69	220	4	management	management	NOUN
ajbmeb-69	220	5	.	.	PUNCT
ajbmeb-69	221	1	international	international	ADJ
ajbmeb-69	221	2	journal	journal	NOUN
ajbmeb-69	221	3	of	of	ADP
ajbmeb-69	221	4	innovative	innovative	ADJ
ajbmeb-69	221	5	analyses	analysis	NOUN
ajbmeb-69	221	6	and	and	CCONJ
ajbmeb-69	221	7	emerging	emerge	VERB
ajbmeb-69	221	8	technology	technology	NOUN
ajbmeb-69	221	9	,	,	PUNCT
ajbmeb-69	221	10	1(6	1(6	NUM
ajbmeb-69	221	11	)	)	PUNCT
ajbmeb-69	221	12	,	,	PUNCT
ajbmeb-69	221	13	125–134	125–134	NUM
ajbmeb-69	221	14	.	.	PUNCT
ajbmeb-69	221	15	retrieved	retrieve	VERB
ajbmeb-69	221	16	from	from	ADP
ajbmeb-69	221	17	http://openaccessjournals.eu/index.php/ijiaet/article/view/651	http://openaccessjournals.eu/index.php/ijiaet/article/view/651	PROPN
ajbmeb-69	221	18	16	16	NUM
ajbmeb-69	221	19	.	.	PUNCT
ajbmeb-69	222	1	naim	naim	PROPN
ajbmeb-69	222	2	,	,	PUNCT
ajbmeb-69	222	3	a.	a.	NOUN
ajbmeb-69	222	4	(	(	PUNCT
ajbmeb-69	222	5	2021	2021	NUM
ajbmeb-69	222	6	)	)	PUNCT
ajbmeb-69	222	7	.	.	PUNCT
ajbmeb-69	223	1	applications	application	NOUN
ajbmeb-69	223	2	of	of	ADP
ajbmeb-69	223	3	mis	mis	PROPN
ajbmeb-69	223	4	in	in	ADP
ajbmeb-69	223	5	building	build	VERB
ajbmeb-69	223	6	electronic	electronic	ADJ
ajbmeb-69	223	7	relationship	relationship	NOUN
ajbmeb-69	223	8	with	with	ADP
ajbmeb-69	223	9	customers	customer	NOUN
ajbmeb-69	223	10	:	:	PUNCT
ajbmeb-69	223	11	a	a	DET
ajbmeb-69	223	12	casebased	casebase	VERB
ajbmeb-69	223	13	study	study	NOUN
ajbmeb-69	223	14	.	.	PUNCT
ajbmeb-69	224	1	periodica	periodica	PROPN
ajbmeb-69	224	2	journal	journal	PROPN
ajbmeb-69	224	3	of	of	ADP
ajbmeb-69	224	4	modern	modern	ADJ
ajbmeb-69	224	5	philosophy	philosophy	NOUN
ajbmeb-69	224	6	,	,	PUNCT
ajbmeb-69	224	7	social	social	ADJ
ajbmeb-69	224	8	sciences	science	NOUN
ajbmeb-69	224	9	and	and	CCONJ
ajbmeb-69	224	10	humanities	humanity	NOUN
ajbmeb-69	224	11	,	,	PUNCT
ajbmeb-69	224	12	1	1	NUM
ajbmeb-69	224	13	,	,	PUNCT
ajbmeb-69	224	14	1	1	NUM
ajbmeb-69	224	15	-	-	SYM
ajbmeb-69	224	16	8	8	NUM
ajbmeb-69	224	17	.	.	PUNCT
ajbmeb-69	224	18	17	17	NUM
ajbmeb-69	224	19	.	.	PUNCT
ajbmeb-69	225	1	naim	naim	PROPN
ajbmeb-69	225	2	,	,	PUNCT
ajbmeb-69	225	3	a.	a.	PROPN
ajbmeb-69	225	4	,	,	PUNCT
ajbmeb-69	225	5	&	&	CCONJ
ajbmeb-69	225	6	alqahtani	alqahtani	PROPN
ajbmeb-69	225	7	,	,	PUNCT
ajbmeb-69	225	8	k.	k.	PROPN
ajbmeb-69	225	9	(	(	PUNCT
ajbmeb-69	225	10	2021	2021	NUM
ajbmeb-69	225	11	)	)	PUNCT
ajbmeb-69	225	12	.	.	PUNCT
ajbmeb-69	226	1	role	role	NOUN
ajbmeb-69	226	2	of	of	ADP
ajbmeb-69	226	3	information	information	NOUN
ajbmeb-69	226	4	systems	system	NOUN
ajbmeb-69	226	5	in	in	ADP
ajbmeb-69	226	6	customer	customer	NOUN
ajbmeb-69	226	7	relationship	relationship	NOUN
ajbmeb-69	226	8	management	management	NOUN
ajbmeb-69	226	9	.	.	PUNCT
ajbmeb-69	227	1	pulse	pulse	NOUN
ajbmeb-69	227	2	,	,	PUNCT
ajbmeb-69	227	3	2(2	2(2	NUM
ajbmeb-69	227	4	)	)	PUNCT
ajbmeb-69	227	5	.	.	PUNCT
ajbmeb-69	228	1	18	18	NUM
ajbmeb-69	228	2	.	.	X
ajbmeb-69	228	3	bashir	bashir	PROPN
ajbmeb-69	228	4	,	,	PUNCT
ajbmeb-69	228	5	m.	m.	NOUN
ajbmeb-69	228	6	a.	a.	PROPN
ajbmeb-69	228	7	,	,	PUNCT
ajbmeb-69	228	8	&	&	CCONJ
ajbmeb-69	228	9	naim	naim	PROPN
ajbmeb-69	228	10	,	,	PUNCT
ajbmeb-69	228	11	a.	a.	PROPN
ajbmeb-69	228	12	ict	ict	PROPN
ajbmeb-69	228	13	adoption	adoption	NOUN
ajbmeb-69	228	14	analysis	analysis	NOUN
ajbmeb-69	228	15	for	for	ADP
ajbmeb-69	228	16	innovation	innovation	NOUN
ajbmeb-69	228	17	in	in	ADP
ajbmeb-69	228	18	higher	high	ADJ
ajbmeb-69	228	19	education	education	NOUN
ajbmeb-69	228	20	sector	sector	NOUN
ajbmeb-69	228	21	.	.	PUNCT
ajbmeb-69	229	1	19	19	NUM
ajbmeb-69	229	2	.	.	X
ajbmeb-69	229	3	naim	naim	PROPN
ajbmeb-69	229	4	,	,	PUNCT
ajbmeb-69	229	5	a.	a.	NOUN
ajbmeb-69	229	6	.	.	PUNCT
ajbmeb-69	230	1	(	(	PUNCT
ajbmeb-69	230	2	2022	2022	NUM
ajbmeb-69	230	3	)	)	PUNCT
ajbmeb-69	230	4	.	.	PUNCT
ajbmeb-69	231	1	neuromarketing	neuromarkete	VERB
ajbmeb-69	231	2	techniques	technique	NOUN
ajbmeb-69	231	3	for	for	ADP
ajbmeb-69	231	4	proposing	propose	VERB
ajbmeb-69	231	5	information	information	NOUN
ajbmeb-69	231	6	driven	drive	VERB
ajbmeb-69	231	7	framework	framework	NOUN
ajbmeb-69	231	8	for	for	ADP
ajbmeb-69	231	9	decision	decision	NOUN
ajbmeb-69	231	10	making	making	NOUN
ajbmeb-69	231	11	.	.	PUNCT
ajbmeb-69	232	1	international	international	ADJ
ajbmeb-69	232	2	journal	journal	NOUN
ajbmeb-69	232	3	of	of	ADP
ajbmeb-69	232	4	innovative	innovative	ADJ
ajbmeb-69	232	5	analyses	analysis	NOUN
ajbmeb-69	232	6	and	and	CCONJ
ajbmeb-69	232	7	emerging	emerge	VERB
ajbmeb-69	232	8	technology	technology	NOUN
ajbmeb-69	232	9	,	,	PUNCT
ajbmeb-69	232	10	2(2	2(2	NUM
ajbmeb-69	232	11	)	)	PUNCT
ajbmeb-69	232	12	,	,	PUNCT
ajbmeb-69	232	13	87–94	87–94	NUM
ajbmeb-69	232	14	.	.	PUNCT
ajbmeb-69	232	15	retrieved	retrieve	VERB
ajbmeb-69	232	16	from	from	ADP
ajbmeb-69	232	17	http://openaccessjournals.eu/index.php/ijiaet/article/view/1060	http://openaccessjournals.eu/index.php/ijiaet/article/view/1060	NOUN
ajbmeb-69	232	18	20	20	NUM
ajbmeb-69	232	19	.	.	PUNCT
ajbmeb-69	233	1	naim	naim	PROPN
ajbmeb-69	233	2	,	,	PUNCT
ajbmeb-69	233	3	a.	a.	NOUN
ajbmeb-69	233	4	.	.	PUNCT
ajbmeb-69	234	1	(	(	PUNCT
ajbmeb-69	234	2	2022	2022	NUM
ajbmeb-69	234	3	)	)	PUNCT
ajbmeb-69	234	4	.	.	PUNCT
ajbmeb-69	235	1	economies	economy	NOUN
ajbmeb-69	235	2	of	of	ADP
ajbmeb-69	235	3	scale	scale	NOUN
ajbmeb-69	235	4	for	for	ADP
ajbmeb-69	235	5	antenna	antenna	NOUN
ajbmeb-69	235	6	’s	’s	PART
ajbmeb-69	235	7	applications	application	NOUN
ajbmeb-69	235	8	in	in	ADP
ajbmeb-69	235	9	interior	interior	ADJ
ajbmeb-69	235	10	regions	region	NOUN
ajbmeb-69	235	11	.	.	PUNCT
ajbmeb-69	236	1	international	international	ADJ
ajbmeb-69	236	2	journal	journal	NOUN
ajbmeb-69	236	3	of	of	ADP
ajbmeb-69	236	4	innovative	innovative	ADJ
ajbmeb-69	236	5	analyses	analysis	NOUN
ajbmeb-69	236	6	and	and	CCONJ
ajbmeb-69	236	7	emerging	emerge	VERB
ajbmeb-69	236	8	technology	technology	NOUN
ajbmeb-69	236	9	,	,	PUNCT
ajbmeb-69	236	10	2(2	2(2	NUM
ajbmeb-69	236	11	)	)	PUNCT
ajbmeb-69	236	12	,	,	PUNCT
ajbmeb-69	236	13	77–82	77–82	NUM
ajbmeb-69	236	14	.	.	PUNCT
ajbmeb-69	236	15	retrieved	retrieve	VERB
ajbmeb-69	236	16	from	from	ADP
ajbmeb-69	236	17	http://openaccessjournals.eu/index.php/ijiaet/article/view/1058	http://openaccessjournals.eu/index.php/ijiaet/article/view/1058	PROPN
ajbmeb-69	236	18	21	21	NUM
ajbmeb-69	236	19	.	.	PUNCT
ajbmeb-69	237	1	arshi	arshi	PROPN
ajbmeb-69	237	2	naim	naim	PROPN
ajbmeb-69	237	3	.	.	PUNCT
ajbmeb-69	238	1	(	(	PUNCT
ajbmeb-69	238	2	2021	2021	NUM
ajbmeb-69	238	3	)	)	PUNCT
ajbmeb-69	238	4	.	.	PUNCT
ajbmeb-69	239	1	applications	application	NOUN
ajbmeb-69	239	2	of	of	ADP
ajbmeb-69	239	3	e	e	NOUN
ajbmeb-69	239	4	-	-	ADJ
ajbmeb-69	239	5	learning	learning	ADJ
ajbmeb-69	239	6	tools	tool	NOUN
ajbmeb-69	239	7	for	for	ADP
ajbmeb-69	239	8	achieving	achieve	VERB
ajbmeb-69	239	9	students	student	NOUN
ajbmeb-69	239	10	learning	learn	VERB
ajbmeb-69	239	11	outcomes	outcome	NOUN
ajbmeb-69	239	12	.	.	PUNCT
ajbmeb-69	240	1	journal	journal	PROPN
ajbmeb-69	240	2	of	of	ADP
ajbmeb-69	240	3	pedagogical	pedagogical	ADJ
ajbmeb-69	240	4	inventions	invention	NOUN
ajbmeb-69	240	5	and	and	CCONJ
ajbmeb-69	240	6	practices	practice	NOUN
ajbmeb-69	240	7	,	,	PUNCT
ajbmeb-69	240	8	2(2	2(2	NUM
ajbmeb-69	240	9	)	)	PUNCT
ajbmeb-69	240	10	,	,	PUNCT
ajbmeb-69	240	11	75–82	75–82	NUM
ajbmeb-69	240	12	.	.	PUNCT
ajbmeb-69	240	13	retrieved	retrieve	VERB
ajbmeb-69	240	14	from	from	ADP
ajbmeb-69	240	15	https://zienjournals.com/index.php/jpip/article/view/320	https://zienjournals.com/index.php/jpip/article/view/320	PROPN
ajbmeb-69	240	16	22	22	NUM
ajbmeb-69	240	17	.	.	PUNCT
ajbmeb-69	241	1	naim	naim	PROPN
ajbmeb-69	241	2	,	,	PUNCT
ajbmeb-69	241	3	a.	a.	NOUN
ajbmeb-69	241	4	,	,	PUNCT
ajbmeb-69	241	5	muniasamy	muniasamy	ADJ
ajbmeb-69	241	6	,	,	PUNCT
ajbmeb-69	241	7	a.	a.	NOUN
ajbmeb-69	241	8	,	,	PUNCT
ajbmeb-69	241	9	clementking	clementking	NOUN
ajbmeb-69	241	10	,	,	PUNCT
ajbmeb-69	241	11	a.	a.	NOUN
ajbmeb-69	241	12	,	,	PUNCT
ajbmeb-69	241	13	rajkumar	rajkumar	PROPN
ajbmeb-69	241	14	,	,	PUNCT
ajbmeb-69	241	15	r.	r.	PROPN
ajbmeb-69	241	16	(	(	PUNCT
ajbmeb-69	241	17	2022	2022	NUM
ajbmeb-69	241	18	)	)	PUNCT
ajbmeb-69	241	19	.	.	PUNCT
ajbmeb-69	242	1	relevance	relevance	NOUN
ajbmeb-69	242	2	of	of	ADP
ajbmeb-69	242	3	green	green	ADJ
ajbmeb-69	242	4	manufacturing	manufacturing	NOUN
ajbmeb-69	242	5	and	and	CCONJ
ajbmeb-69	242	6	iot	iot	NOUN
ajbmeb-69	242	7	in	in	ADP
ajbmeb-69	242	8	industrial	industrial	ADJ
ajbmeb-69	242	9	transformation	transformation	NOUN
ajbmeb-69	242	10	and	and	CCONJ
ajbmeb-69	242	11	marketing	marketing	NOUN
ajbmeb-69	242	12	management	management	NOUN
ajbmeb-69	242	13	.	.	PUNCT
ajbmeb-69	243	1	in	in	ADP
ajbmeb-69	243	2	:	:	PUNCT
ajbmeb-69	243	3	lahby	lahby	NOUN
ajbmeb-69	243	4	,	,	PUNCT
ajbmeb-69	243	5	m.	m.	NOUN
ajbmeb-69	243	6	,	,	PUNCT
ajbmeb-69	243	7	al	al	PROPN
ajbmeb-69	243	8	-	-	PUNCT
ajbmeb-69	243	9	fuqaha	fuqaha	PROPN
ajbmeb-69	243	10	,	,	PUNCT
ajbmeb-69	243	11	a.	a.	NOUN
ajbmeb-69	243	12	,	,	PUNCT
ajbmeb-69	243	13	maleh	maleh	NOUN
ajbmeb-69	243	14	,	,	PUNCT
ajbmeb-69	243	15	y.	y.	PROPN
ajbmeb-69	243	16	(	(	PUNCT
ajbmeb-69	243	17	eds	eds	PROPN
ajbmeb-69	243	18	)	)	PUNCT
ajbmeb-69	243	19	computational	computational	ADJ
ajbmeb-69	243	20	intelligence	intelligence	NOUN
ajbmeb-69	243	21	techniques	technique	NOUN
ajbmeb-69	243	22	for	for	ADP
ajbmeb-69	243	23	green	green	ADJ
ajbmeb-69	243	24	smart	smart	ADJ
ajbmeb-69	243	25	cities	city	NOUN
ajbmeb-69	243	26	.	.	PUNCT
ajbmeb-69	244	1	green	green	ADJ
ajbmeb-69	244	2	energy	energy	NOUN
ajbmeb-69	244	3	and	and	CCONJ
ajbmeb-69	244	4	technology	technology	NOUN
ajbmeb-69	244	5	.	.	PUNCT
ajbmeb-69	245	1	springer	springer	NOUN
ajbmeb-69	245	2	,	,	PUNCT
ajbmeb-69	245	3	cham	cham	PROPN
ajbmeb-69	245	4	.	.	PUNCT
ajbmeb-69	246	1	https://doi.org/10.1007/978-3-030-96429-0_19	https://doi.org/10.1007/978-3-030-96429-0_19	PROPN
ajbmeb-69	246	2	23	23	NUM
ajbmeb-69	246	3	.	.	PUNCT
ajbmeb-69	247	1	arshi	arshi	PROPN
ajbmeb-69	247	2	naim	naim	PROPN
ajbmeb-69	247	3	.	.	PUNCT
ajbmeb-69	248	1	(	(	PUNCT
ajbmeb-69	248	2	2022	2022	NUM
ajbmeb-69	248	3	)	)	PUNCT
ajbmeb-69	248	4	.	.	PUNCT
ajbmeb-69	249	1	mapping	mapping	NOUN
ajbmeb-69	249	2	of	of	ADP
ajbmeb-69	249	3	social	social	ADJ
ajbmeb-69	249	4	customer	customer	NOUN
ajbmeb-69	249	5	relationship	relationship	NOUN
ajbmeb-69	249	6	management	management	NOUN
ajbmeb-69	249	7	with	with	ADP
ajbmeb-69	249	8	electronic	electronic	ADJ
ajbmeb-69	249	9	customer	customer	NOUN
ajbmeb-69	249	10	relationship	relationship	NOUN
ajbmeb-69	249	11	management	management	NOUN
ajbmeb-69	249	12	.	.	PUNCT
ajbmeb-69	250	1	european	european	PROPN
ajbmeb-69	250	2	journal	journal	PROPN
ajbmeb-69	250	3	of	of	ADP
ajbmeb-69	250	4	interdisciplinary	interdisciplinary	ADJ
ajbmeb-69	250	5	research	research	NOUN
ajbmeb-69	250	6	and	and	CCONJ
ajbmeb-69	250	7	http://zienjournals.com/index.php/zjssh/article/view/316	http://zienjournals.com/index.php/zjssh/article/view/316	NOUN
ajbmeb-69	250	8	http://openaccessjournals.eu/index.php/ijiaet/article/view/651	http://openaccessjournals.eu/index.php/ijiaet/article/view/651	NOUN
ajbmeb-69	250	9	http://openaccessjournals.eu/index.php/ijiaet/article/view/1060	http://openaccessjournals.eu/index.php/ijiaet/article/view/1060	NOUN
ajbmeb-69	250	10	http://openaccessjournals.eu/index.php/ijiaet/article/view/1058	http://openaccessjournals.eu/index.php/ijiaet/article/view/1058	X
ajbmeb-69	250	11	https://zienjournals.com/index.php/jpip/article/view/320	https://zienjournals.com/index.php/jpip/article/view/320	PROPN
ajbmeb-69	250	12	https://doi.org/10.1007/978-3-030-96429-0_19	https://doi.org/10.1007/978-3-030-96429-0_19	PROPN
ajbmeb-69	250	13	american	american	PROPN
ajbmeb-69	250	14	journal	journal	PROPN
ajbmeb-69	250	15	of	of	ADP
ajbmeb-69	250	16	business	business	NOUN
ajbmeb-69	250	17	management	management	NOUN
ajbmeb-69	250	18	,	,	PUNCT
ajbmeb-69	250	19	economics	economic	NOUN
ajbmeb-69	250	20	and	and	CCONJ
ajbmeb-69	250	21	banking	banking	NOUN
ajbmeb-69	250	22	volume	volume	NOUN
ajbmeb-69	250	23	4	4	NUM
ajbmeb-69	250	24	,	,	PUNCT
ajbmeb-69	250	25	sep	sep	PROPN
ajbmeb-69	250	26	.	.	PROPN
ajbmeb-69	250	27	,	,	PUNCT
ajbmeb-69	250	28	2022	2022	NUM
ajbmeb-69	250	29	p	p	NOUN
ajbmeb-69	250	30	a	a	DET
ajbmeb-69	250	31	g	g	NOUN
ajbmeb-69	250	32	e	e	NOUN
ajbmeb-69	250	33	|	|	NOUN
ajbmeb-69	250	34	25	25	NUM
ajbmeb-69	250	35	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-69	250	36	development	development	NOUN
ajbmeb-69	250	37	,	,	PUNCT
ajbmeb-69	250	38	2	2	NUM
ajbmeb-69	250	39	,	,	PUNCT
ajbmeb-69	250	40	14–25	14–25	NUM
ajbmeb-69	250	41	.	.	PUNCT
ajbmeb-69	250	42	retrieved	retrieve	VERB
ajbmeb-69	250	43	from	from	ADP
ajbmeb-69	250	44	https://ejird.journalspark.org/index.php/ejird/article/view/10	https://ejird.journalspark.org/index.php/ejird/article/view/10	ADJ
ajbmeb-69	250	45	24	24	NUM
ajbmeb-69	250	46	.	.	PUNCT
ajbmeb-69	251	1	naim	naim	PROPN
ajbmeb-69	251	2	,	,	PUNCT
ajbmeb-69	251	3	a.	a.	NOUN
ajbmeb-69	251	4	(	(	PUNCT
ajbmeb-69	251	5	2022	2022	NUM
ajbmeb-69	251	6	)	)	PUNCT
ajbmeb-69	251	7	.	.	PUNCT
ajbmeb-69	252	1	e	e	X
ajbmeb-69	252	2	-	-	ADJ
ajbmeb-69	252	3	learning	learn	VERB
ajbmeb-69	252	4	engagement	engagement	NOUN
ajbmeb-69	252	5	through	through	ADP
ajbmeb-69	252	6	convolution	convolution	NOUN
ajbmeb-69	252	7	neural	neural	ADJ
ajbmeb-69	252	8	networks	network	NOUN
ajbmeb-69	252	9	in	in	ADP
ajbmeb-69	252	10	business	business	NOUN
ajbmeb-69	252	11	education	education	NOUN
ajbmeb-69	252	12	.	.	PUNCT
ajbmeb-69	253	1	european	european	ADJ
ajbmeb-69	253	2	journal	journal	PROPN
ajbmeb-69	253	3	of	of	ADP
ajbmeb-69	253	4	innovation	innovation	NOUN
ajbmeb-69	253	5	in	in	ADP
ajbmeb-69	253	6	nonformal	nonformal	NOUN
ajbmeb-69	253	7	education	education	NOUN
ajbmeb-69	253	8	,	,	PUNCT
ajbmeb-69	253	9	2(2	2(2	NUM
ajbmeb-69	253	10	)	)	PUNCT
ajbmeb-69	253	11	,	,	PUNCT
ajbmeb-69	253	12	497	497	NUM
ajbmeb-69	253	13	-	-	SYM
ajbmeb-69	253	14	501	501	NUM
ajbmeb-69	253	15	.	.	PUNCT
ajbmeb-69	253	16	25	25	NUM
ajbmeb-69	253	17	.	.	PUNCT
ajbmeb-69	254	1	naim	naim	PROPN
ajbmeb-69	254	2	,	,	PUNCT
ajbmeb-69	254	3	a.	a.	NOUN
ajbmeb-69	254	4	(	(	PUNCT
ajbmeb-69	254	5	2022	2022	NUM
ajbmeb-69	254	6	)	)	PUNCT
ajbmeb-69	254	7	.	.	PUNCT
ajbmeb-69	255	1	measurement	measurement	NOUN
ajbmeb-69	255	2	consumer	consumer	NOUN
ajbmeb-69	255	3	mood	mood	NOUN
ajbmeb-69	255	4	and	and	CCONJ
ajbmeb-69	255	5	emotions	emotion	NOUN
ajbmeb-69	255	6	for	for	ADP
ajbmeb-69	255	7	fast	fast	ADV
ajbmeb-69	255	8	moving	move	VERB
ajbmeb-69	255	9	consumer	consumer	NOUN
ajbmeb-69	255	10	goods	good	NOUN
ajbmeb-69	255	11	.	.	PUNCT
ajbmeb-69	256	1	international	international	ADJ
ajbmeb-69	256	2	journal	journal	NOUN
ajbmeb-69	256	3	of	of	ADP
ajbmeb-69	256	4	innovative	innovative	ADJ
ajbmeb-69	256	5	analyses	analysis	NOUN
ajbmeb-69	256	6	and	and	CCONJ
ajbmeb-69	256	7	emerging	emerge	VERB
ajbmeb-69	256	8	technology	technology	NOUN
ajbmeb-69	256	9	,	,	PUNCT
ajbmeb-69	256	10	2(2	2(2	NUM
ajbmeb-69	256	11	)	)	PUNCT
ajbmeb-69	256	12	,	,	PUNCT
ajbmeb-69	256	13	83	83	NUM
ajbmeb-69	256	14	-	-	SYM
ajbmeb-69	256	15	86	86	NUM
ajbmeb-69	256	16	.	.	PUNCT
ajbmeb-69	257	1	26	26	NUM
ajbmeb-69	257	2	.	.	PUNCT
ajbmeb-69	258	1	naim	naim	PROPN
ajbmeb-69	258	2	,	,	PUNCT
ajbmeb-69	258	3	a.	a.	NOUN
ajbmeb-69	258	4	(	(	PUNCT
ajbmeb-69	258	5	2022	2022	NUM
ajbmeb-69	258	6	)	)	PUNCT
ajbmeb-69	258	7	.	.	PUNCT
ajbmeb-69	259	1	neuro	neuro	NOUN
ajbmeb-69	259	2	-	-	PUNCT
ajbmeb-69	259	3	marketing	marketing	NOUN
ajbmeb-69	259	4	techniques	technique	NOUN
ajbmeb-69	259	5	for	for	ADP
ajbmeb-69	259	6	proposing	propose	VERB
ajbmeb-69	259	7	information	information	NOUN
ajbmeb-69	259	8	driven	drive	VERB
ajbmeb-69	259	9	framework	framework	NOUN
ajbmeb-69	259	10	for	for	ADP
ajbmeb-69	259	11	decision	decision	NOUN
ajbmeb-69	259	12	making	making	NOUN
ajbmeb-69	259	13	.	.	PUNCT
ajbmeb-69	260	1	international	international	ADJ
ajbmeb-69	260	2	journal	journal	NOUN
ajbmeb-69	260	3	of	of	ADP
ajbmeb-69	260	4	innovative	innovative	ADJ
ajbmeb-69	260	5	analyses	analysis	NOUN
ajbmeb-69	260	6	and	and	CCONJ
ajbmeb-69	260	7	emerging	emerge	VERB
ajbmeb-69	260	8	technology	technology	NOUN
ajbmeb-69	260	9	,	,	PUNCT
ajbmeb-69	260	10	2(2	2(2	NUM
ajbmeb-69	260	11	)	)	PUNCT
ajbmeb-69	260	12	,	,	PUNCT
ajbmeb-69	260	13	87	87	NUM
ajbmeb-69	260	14	-	-	SYM
ajbmeb-69	260	15	94	94	NUM
ajbmeb-69	260	16	.	.	PUNCT
ajbmeb-69	261	1	27	27	NUM
ajbmeb-69	261	2	.	.	PUNCT
ajbmeb-69	262	1	naim	naim	NOUN
ajbmeb-69	262	2	,	,	PUNCT
ajbmeb-69	262	3	a.	a.	NOUN
ajbmeb-69	262	4	(	(	PUNCT
ajbmeb-69	262	5	2022	2022	NUM
ajbmeb-69	262	6	)	)	PUNCT
ajbmeb-69	262	7	.	.	PUNCT
ajbmeb-69	263	1	economies	economy	NOUN
ajbmeb-69	263	2	of	of	ADP
ajbmeb-69	263	3	scale	scale	NOUN
ajbmeb-69	263	4	for	for	ADP
ajbmeb-69	263	5	antenna	antenna	NOUN
ajbmeb-69	263	6	's	's	PART
ajbmeb-69	263	7	applications	application	NOUN
ajbmeb-69	263	8	in	in	ADP
ajbmeb-69	263	9	interior	interior	ADJ
ajbmeb-69	263	10	regions	region	NOUN
ajbmeb-69	263	11	.	.	PUNCT
ajbmeb-69	264	1	international	international	ADJ
ajbmeb-69	264	2	journal	journal	NOUN
ajbmeb-69	264	3	of	of	ADP
ajbmeb-69	264	4	innovative	innovative	ADJ
ajbmeb-69	264	5	analyses	analysis	NOUN
ajbmeb-69	264	6	and	and	CCONJ
ajbmeb-69	264	7	emerging	emerge	VERB
ajbmeb-69	264	8	technology	technology	NOUN
ajbmeb-69	264	9	,	,	PUNCT
ajbmeb-69	264	10	2(2	2(2	NUM
ajbmeb-69	264	11	)	)	PUNCT
ajbmeb-69	264	12	,	,	PUNCT
ajbmeb-69	264	13	77	77	NUM
ajbmeb-69	264	14	-	-	SYM
ajbmeb-69	264	15	82	82	NUM
ajbmeb-69	264	16	.	.	PUNCT
ajbmeb-69	265	1	28	28	NUM
ajbmeb-69	265	2	.	.	PUNCT
ajbmeb-69	266	1	arshi	arshi	PROPN
ajbmeb-69	266	2	naim	naim	PROPN
ajbmeb-69	266	3	.	.	PUNCT
ajbmeb-69	267	1	(	(	PUNCT
ajbmeb-69	267	2	2022	2022	NUM
ajbmeb-69	267	3	)	)	PUNCT
ajbmeb-69	267	4	.	.	PUNCT
ajbmeb-69	268	1	public	public	ADJ
ajbmeb-69	268	2	enterprises	enterprise	NOUN
ajbmeb-69	268	3	:	:	PUNCT
ajbmeb-69	268	4	their	their	PRON
ajbmeb-69	268	5	role	role	NOUN
ajbmeb-69	268	6	,	,	PUNCT
ajbmeb-69	268	7	importance	importance	NOUN
ajbmeb-69	268	8	and	and	CCONJ
ajbmeb-69	268	9	need	need	NOUN
ajbmeb-69	268	10	in	in	ADP
ajbmeb-69	268	11	economic	economic	ADJ
ajbmeb-69	268	12	development	development	NOUN
ajbmeb-69	268	13	.	.	PUNCT
ajbmeb-69	269	1	american	american	PROPN
ajbmeb-69	269	2	journal	journal	PROPN
ajbmeb-69	269	3	of	of	ADP
ajbmeb-69	269	4	business	business	NOUN
ajbmeb-69	269	5	management	management	NOUN
ajbmeb-69	269	6	,	,	PUNCT
ajbmeb-69	269	7	economics	economic	NOUN
ajbmeb-69	269	8	and	and	CCONJ
ajbmeb-69	269	9	banking	banking	NOUN
ajbmeb-69	269	10	,	,	PUNCT
ajbmeb-69	269	11	1	1	NUM
ajbmeb-69	269	12	,	,	PUNCT
ajbmeb-69	269	13	1–11	1–11	PROPN
ajbmeb-69	269	14	.	.	PUNCT
ajbmeb-69	270	1	retrieved	retrieve	VERB
ajbmeb-69	270	2	from	from	ADP
ajbmeb-69	270	3	https://americanjournal.org/index.php/ajbmeb/article/view/7	https://americanjournal.org/index.php/ajbmeb/article/view/7	PROPN
ajbmeb-69	270	4	29	29	NUM
ajbmeb-69	270	5	.	.	PUNCT
ajbmeb-69	271	1	arshi	arshi	PROPN
ajbmeb-69	271	2	naim	naim	PROPN
ajbmeb-69	271	3	(	(	PUNCT
ajbmeb-69	271	4	2022	2022	NUM
ajbmeb-69	271	5	)	)	PUNCT
ajbmeb-69	271	6	role	role	NOUN
ajbmeb-69	271	7	of	of	ADP
ajbmeb-69	271	8	accounting	accounting	NOUN
ajbmeb-69	271	9	and	and	CCONJ
ajbmeb-69	271	10	finance	finance	NOUN
ajbmeb-69	271	11	in	in	ADP
ajbmeb-69	271	12	performance	performance	NOUN
ajbmeb-69	271	13	appraisal	appraisal	NOUN
ajbmeb-69	271	14	.	.	PUNCT
ajbmeb-69	272	1	american	american	ADJ
ajbmeb-69	272	2	journal	journal	PROPN
ajbmeb-69	272	3	of	of	ADP
ajbmeb-69	272	4	sociology	sociology	NOUN
ajbmeb-69	272	5	,	,	PUNCT
ajbmeb-69	272	6	economics	economic	NOUN
ajbmeb-69	272	7	and	and	CCONJ
ajbmeb-69	272	8	tourism	tourism	NOUN
ajbmeb-69	272	9	,	,	PUNCT
ajbmeb-69	272	10	1	1	NUM
ajbmeb-69	272	11	-	-	SYM
ajbmeb-69	272	12	17	17	NUM
ajbmeb-69	272	13	retrieved	retrieve	VERB
ajbmeb-69	272	14	from	from	ADP
ajbmeb-69	272	15	2022	2022	NUM
ajbmeb-69	272	16	https://americanjournal.org/index.php/ajset/issue/view/4	https://americanjournal.org/index.php/ajset/issue/view/4	PROPN
ajbmeb-69	272	17	30	30	NUM
ajbmeb-69	272	18	.	.	PUNCT
ajbmeb-69	273	1	arshi	arshi	PROPN
ajbmeb-69	273	2	naim	naim	PROPN
ajbmeb-69	273	3	(	(	PUNCT
ajbmeb-69	273	4	2022	2022	NUM
ajbmeb-69	273	5	)	)	PUNCT
ajbmeb-69	273	6	islamic	islamic	ADJ
ajbmeb-69	273	7	philosophy	philosophy	NOUN
ajbmeb-69	273	8	based	base	VERB
ajbmeb-69	273	9	business	business	NOUN
ajbmeb-69	273	10	model	model	NOUN
ajbmeb-69	273	11	.	.	PUNCT
ajbmeb-69	274	1	american	american	PROPN
ajbmeb-69	274	2	journal	journal	PROPN
ajbmeb-69	274	3	of	of	ADP
ajbmeb-69	274	4	research	research	NOUN
ajbmeb-69	274	5	in	in	ADP
ajbmeb-69	274	6	humanities	humanity	NOUN
ajbmeb-69	274	7	and	and	CCONJ
ajbmeb-69	274	8	social	social	ADJ
ajbmeb-69	274	9	sciences	science	NOUN
ajbmeb-69	274	10	,	,	PUNCT
ajbmeb-69	274	11	1	1	NUM
ajbmeb-69	274	12	-	-	SYM
ajbmeb-69	274	13	5	5	NUM
ajbmeb-69	274	14	.	.	PUNCT
ajbmeb-69	274	15	retrieved	retrieve	VERB
ajbmeb-69	274	16	from	from	ADP
ajbmeb-69	274	17	https://americanjournal.org/index.php/ajrhss/issue/view/2	https://americanjournal.org/index.php/ajrhss/issue/view/2	NOUN
ajbmeb-69	274	18	31	31	NUM
ajbmeb-69	274	19	.	.	PUNCT
ajbmeb-69	275	1	arshi	arshi	PROPN
ajbmeb-69	275	2	naim	naim	PROPN
ajbmeb-69	275	3	.	.	PUNCT
ajbmeb-69	276	1	(	(	PUNCT
ajbmeb-69	276	2	2022	2022	NUM
ajbmeb-69	276	3	)	)	PUNCT
ajbmeb-69	276	4	.	.	PUNCT
ajbmeb-69	277	1	mapping	mapping	NOUN
ajbmeb-69	277	2	of	of	ADP
ajbmeb-69	277	3	social	social	ADJ
ajbmeb-69	277	4	customer	customer	NOUN
ajbmeb-69	277	5	relationship	relationship	NOUN
ajbmeb-69	277	6	management	management	NOUN
ajbmeb-69	277	7	with	with	ADP
ajbmeb-69	277	8	electronic	electronic	ADJ
ajbmeb-69	277	9	customer	customer	NOUN
ajbmeb-69	277	10	relationship	relationship	NOUN
ajbmeb-69	277	11	management	management	NOUN
ajbmeb-69	277	12	.	.	PUNCT
ajbmeb-69	278	1	european	european	PROPN
ajbmeb-69	278	2	journal	journal	PROPN
ajbmeb-69	278	3	of	of	ADP
ajbmeb-69	278	4	interdisciplinary	interdisciplinary	ADJ
ajbmeb-69	278	5	research	research	NOUN
ajbmeb-69	278	6	and	and	CCONJ
ajbmeb-69	278	7	development	development	NOUN
ajbmeb-69	278	8	,	,	PUNCT
ajbmeb-69	278	9	2	2	NUM
ajbmeb-69	278	10	,	,	PUNCT
ajbmeb-69	278	11	14–25	14–25	NUM
ajbmeb-69	278	12	.	.	PUNCT
ajbmeb-69	278	13	retrieved	retrieve	VERB
ajbmeb-69	278	14	from	from	ADP
ajbmeb-69	278	15	https://ejird.journalspark.org/index.php/ejird/article/view/10	https://ejird.journalspark.org/index.php/ejird/article/view/10	ADJ
ajbmeb-69	278	16	32	32	NUM
ajbmeb-69	278	17	.	.	PUNCT
ajbmeb-69	279	1	arshi	arshi	PROPN
ajbmeb-69	279	2	naim	naim	PROPN
ajbmeb-69	279	3	.	.	PUNCT
ajbmeb-69	280	1	(	(	PUNCT
ajbmeb-69	280	2	2022	2022	NUM
ajbmeb-69	280	3	)	)	PUNCT
ajbmeb-69	280	4	.	.	PUNCT
ajbmeb-69	281	1	factors	factor	NOUN
ajbmeb-69	281	2	of	of	ADP
ajbmeb-69	281	3	consumer	consumer	NOUN
ajbmeb-69	281	4	behaviour	behaviour	NOUN
ajbmeb-69	281	5	of	of	ADP
ajbmeb-69	281	6	youth	youth	NOUN
ajbmeb-69	281	7	from	from	ADP
ajbmeb-69	281	8	middle	middle	ADJ
ajbmeb-69	281	9	-	-	PUNCT
ajbmeb-69	281	10	east	east	NOUN
ajbmeb-69	281	11	when	when	SCONJ
ajbmeb-69	281	12	purchasing	purchase	VERB
ajbmeb-69	281	13	organic	organic	ADJ
ajbmeb-69	281	14	food	food	NOUN
ajbmeb-69	281	15	.	.	PUNCT
ajbmeb-69	282	1	global	global	ADJ
ajbmeb-69	282	2	scientific	scientific	ADJ
ajbmeb-69	282	3	review	review	NOUN
ajbmeb-69	282	4	,	,	PUNCT
ajbmeb-69	282	5	3	3	NUM
ajbmeb-69	282	6	,	,	PUNCT
ajbmeb-69	282	7	1–7	1–7	NUM
ajbmeb-69	282	8	.	.	PUNCT
ajbmeb-69	282	9	retrieved	retrieve	VERB
ajbmeb-69	282	10	from	from	ADP
ajbmeb-69	282	11	http://www.scienticreview.com/index.php/gsr/article/view/13	http://www.scienticreview.com/index.php/gsr/article/view/13	NOUN
ajbmeb-69	282	12	33	33	NUM
ajbmeb-69	282	13	.	.	PUNCT
ajbmeb-69	283	1	arshi	arshi	PROPN
ajbmeb-69	283	2	naim	naim	PROPN
ajbmeb-69	283	3	.	.	PUNCT
ajbmeb-69	284	1	(	(	PUNCT
ajbmeb-69	284	2	2022	2022	NUM
ajbmeb-69	284	3	)	)	PUNCT
ajbmeb-69	284	4	.	.	PUNCT
ajbmeb-69	285	1	understanding	understand	VERB
ajbmeb-69	285	2	the	the	DET
ajbmeb-69	285	3	customer	customer	NOUN
ajbmeb-69	285	4	centric	centric	ADJ
ajbmeb-69	285	5	approach	approach	NOUN
ajbmeb-69	285	6	to	to	PART
ajbmeb-69	285	7	add	add	VERB
ajbmeb-69	285	8	value	value	NOUN
ajbmeb-69	285	9	to	to	ADP
ajbmeb-69	285	10	social	social	ADJ
ajbmeb-69	285	11	ecrm	ecrm	PROPN
ajbmeb-69	285	12	(	(	PUNCT
ajbmeb-69	285	13	secrm	secrm	PROPN
ajbmeb-69	285	14	)	)	PUNCT
ajbmeb-69	285	15	.	.	PUNCT
ajbmeb-69	286	1	british	british	ADJ
ajbmeb-69	286	2	journal	journal	PROPN
ajbmeb-69	286	3	of	of	ADP
ajbmeb-69	286	4	global	global	ADJ
ajbmeb-69	286	5	ecology	ecology	NOUN
ajbmeb-69	286	6	and	and	CCONJ
ajbmeb-69	286	7	sustainable	sustainable	ADJ
ajbmeb-69	286	8	development	development	NOUN
ajbmeb-69	286	9	,	,	PUNCT
ajbmeb-69	286	10	4	4	NUM
ajbmeb-69	286	11	,	,	PUNCT
ajbmeb-69	286	12	1–17	1–17	PROPN
ajbmeb-69	286	13	.	.	PUNCT
ajbmeb-69	287	1	retrieved	retrieve	VERB
ajbmeb-69	287	2	from	from	ADP
ajbmeb-69	287	3	https://journalzone.org/index.php/bjgesd/article/view/45	https://journalzone.org/index.php/bjgesd/article/view/45	PROPN
ajbmeb-69	287	4	34	34	NUM
ajbmeb-69	287	5	.	.	PUNCT
ajbmeb-69	288	1	arshi	arshi	PROPN
ajbmeb-69	288	2	naim	naim	PROPN
ajbmeb-69	288	3	.	.	PUNCT
ajbmeb-69	289	1	(	(	PUNCT
ajbmeb-69	289	2	2022	2022	NUM
ajbmeb-69	289	3	)	)	PUNCT
ajbmeb-69	289	4	.	.	PUNCT
ajbmeb-69	290	1	cost	cost	NOUN
ajbmeb-69	290	2	trend	trend	NOUN
ajbmeb-69	290	3	:	:	PUNCT
ajbmeb-69	290	4	meaning	meaning	NOUN
ajbmeb-69	290	5	and	and	CCONJ
ajbmeb-69	290	6	importance	importance	NOUN
ajbmeb-69	290	7	of	of	ADP
ajbmeb-69	290	8	cost	cost	NOUN
ajbmeb-69	290	9	trend	trend	NOUN
ajbmeb-69	290	10	in	in	ADP
ajbmeb-69	290	11	public	public	ADJ
ajbmeb-69	290	12	enterprises	enterprise	NOUN
ajbmeb-69	290	13	.	.	PUNCT
ajbmeb-69	291	1	american	american	ADJ
ajbmeb-69	291	2	journal	journal	PROPN
ajbmeb-69	291	3	of	of	ADP
ajbmeb-69	291	4	technology	technology	NOUN
ajbmeb-69	291	5	and	and	CCONJ
ajbmeb-69	291	6	applied	apply	VERB
ajbmeb-69	291	7	sciences	science	NOUN
ajbmeb-69	291	8	,	,	PUNCT
ajbmeb-69	291	9	1	1	NUM
ajbmeb-69	291	10	,	,	PUNCT
ajbmeb-69	291	11	37–46	37–46	NUM
ajbmeb-69	291	12	.	.	PUNCT
ajbmeb-69	291	13	retrieved	retrieve	VERB
ajbmeb-69	291	14	from	from	ADP
ajbmeb-69	291	15	https://americanjournal.org/index.php/ajtas/article/view/11	https://americanjournal.org/index.php/ajtas/article/view/11	PROPN
ajbmeb-69	291	16	35	35	NUM
ajbmeb-69	291	17	.	.	PUNCT
ajbmeb-69	292	1	naim	naim	PROPN
ajbmeb-69	292	2	,	,	PUNCT
ajbmeb-69	292	3	a.	a.	NOUN
ajbmeb-69	292	4	(	(	PUNCT
ajbmeb-69	292	5	2022	2022	NUM
ajbmeb-69	292	6	)	)	PUNCT
ajbmeb-69	292	7	.	.	PUNCT
ajbmeb-69	293	1	application	application	NOUN
ajbmeb-69	293	2	of	of	ADP
ajbmeb-69	293	3	digital	digital	ADJ
ajbmeb-69	293	4	technologies	technology	NOUN
ajbmeb-69	293	5	for	for	ADP
ajbmeb-69	293	6	the	the	DET
ajbmeb-69	293	7	students	student	NOUN
ajbmeb-69	293	8	with	with	ADP
ajbmeb-69	293	9	diverse	diverse	ADJ
ajbmeb-69	293	10	skills	skill	NOUN
ajbmeb-69	293	11	during	during	ADP
ajbmeb-69	293	12	covid	covid	PROPN
ajbmeb-69	293	13	:	:	PUNCT
ajbmeb-69	293	14	19	19	NUM
ajbmeb-69	293	15	.	.	PUNCT
ajbmeb-69	293	16	american	american	PROPN
ajbmeb-69	293	17	journal	journal	PROPN
ajbmeb-69	293	18	of	of	ADP
ajbmeb-69	293	19	research	research	NOUN
ajbmeb-69	293	20	in	in	ADP
ajbmeb-69	293	21	humanities	humanity	NOUN
ajbmeb-69	293	22	and	and	CCONJ
ajbmeb-69	293	23	social	social	ADJ
ajbmeb-69	293	24	sciences	science	NOUN
ajbmeb-69	293	25	,	,	PUNCT
ajbmeb-69	293	26	1	1	NUM
ajbmeb-69	293	27	,	,	PUNCT
ajbmeb-69	293	28	46	46	NUM
ajbmeb-69	293	29	-	-	SYM
ajbmeb-69	293	30	53	53	NUM
ajbmeb-69	293	31	.	.	PUNCT
ajbmeb-69	293	32	36	36	NUM
ajbmeb-69	293	33	.	.	PUNCT
ajbmeb-69	294	1	naim	naim	PROPN
ajbmeb-69	294	2	,	,	PUNCT
ajbmeb-69	294	3	a.	a.	NOUN
ajbmeb-69	294	4	(	(	PUNCT
ajbmeb-69	294	5	2022	2022	NUM
ajbmeb-69	294	6	)	)	PUNCT
ajbmeb-69	294	7	.	.	PUNCT
ajbmeb-69	295	1	role	role	NOUN
ajbmeb-69	295	2	of	of	ADP
ajbmeb-69	295	3	artificial	artificial	ADJ
ajbmeb-69	295	4	intelligence	intelligence	NOUN
ajbmeb-69	295	5	in	in	ADP
ajbmeb-69	295	6	business	business	NOUN
ajbmeb-69	295	7	risk	risk	NOUN
ajbmeb-69	295	8	management	management	NOUN
ajbmeb-69	295	9	.	.	PUNCT
ajbmeb-69	296	1	american	american	PROPN
ajbmeb-69	296	2	journal	journal	PROPN
ajbmeb-69	296	3	of	of	ADP
ajbmeb-69	296	4	business	business	NOUN
ajbmeb-69	296	5	management	management	NOUN
ajbmeb-69	296	6	,	,	PUNCT
ajbmeb-69	296	7	economics	economic	NOUN
ajbmeb-69	296	8	and	and	CCONJ
ajbmeb-69	296	9	banking	banking	NOUN
ajbmeb-69	296	10	,	,	PUNCT
ajbmeb-69	296	11	1	1	NUM
ajbmeb-69	296	12	,	,	PUNCT
ajbmeb-69	296	13	55	55	NUM
ajbmeb-69	296	14	-	-	SYM
ajbmeb-69	296	15	66	66	NUM
ajbmeb-69	296	16	.	.	PUNCT
ajbmeb-69	297	1	37	37	NUM
ajbmeb-69	297	2	.	.	PUNCT
ajbmeb-69	298	1	naim	naim	PROPN
ajbmeb-69	298	2	,	,	PUNCT
ajbmeb-69	298	3	a.	a.	NOUN
ajbmeb-69	298	4	(	(	PUNCT
ajbmeb-69	298	5	2022	2022	NUM
ajbmeb-69	298	6	)	)	PUNCT
ajbmeb-69	298	7	.	.	PUNCT
ajbmeb-69	299	1	relevance	relevance	NOUN
ajbmeb-69	299	2	of	of	ADP
ajbmeb-69	299	3	online	online	ADJ
ajbmeb-69	299	4	learning	learning	NOUN
ajbmeb-69	299	5	in	in	ADP
ajbmeb-69	299	6	higher	high	ADJ
ajbmeb-69	299	7	education	education	NOUN
ajbmeb-69	299	8	.	.	PUNCT
ajbmeb-69	300	1	american	american	ADJ
ajbmeb-69	300	2	journal	journal	PROPN
ajbmeb-69	300	3	of	of	ADP
ajbmeb-69	300	4	pedagogical	pedagogical	ADJ
ajbmeb-69	300	5	and	and	CCONJ
ajbmeb-69	300	6	educational	educational	ADJ
ajbmeb-69	300	7	research	research	NOUN
ajbmeb-69	300	8	,	,	PUNCT
ajbmeb-69	300	9	1	1	NUM
ajbmeb-69	300	10	,	,	PUNCT
ajbmeb-69	300	11	21	21	NUM
ajbmeb-69	300	12	-	-	SYM
ajbmeb-69	300	13	34	34	NUM
ajbmeb-69	300	14	.	.	PUNCT
ajbmeb-69	300	15	38	38	NUM
ajbmeb-69	300	16	.	.	PUNCT
ajbmeb-69	301	1	naim	naim	PROPN
ajbmeb-69	301	2	,	,	PUNCT
ajbmeb-69	301	3	a.	a.	NOUN
ajbmeb-69	301	4	(	(	PUNCT
ajbmeb-69	301	5	2022	2022	NUM
ajbmeb-69	301	6	)	)	PUNCT
ajbmeb-69	301	7	.	.	PUNCT
ajbmeb-69	302	1	factors	factor	NOUN
ajbmeb-69	302	2	of	of	ADP
ajbmeb-69	302	3	consumer	consumer	NOUN
ajbmeb-69	302	4	behaviour	behaviour	NOUN
ajbmeb-69	302	5	of	of	ADP
ajbmeb-69	302	6	youth	youth	NOUN
ajbmeb-69	302	7	from	from	ADP
ajbmeb-69	302	8	middle	middle	ADJ
ajbmeb-69	302	9	-	-	PUNCT
ajbmeb-69	302	10	east	east	NOUN
ajbmeb-69	302	11	when	when	SCONJ
ajbmeb-69	302	12	purchasing	purchase	VERB
ajbmeb-69	302	13	organic	organic	ADJ
ajbmeb-69	302	14	food	food	NOUN
ajbmeb-69	302	15	.	.	PUNCT
ajbmeb-69	303	1	global	global	ADJ
ajbmeb-69	303	2	scientific	scientific	ADJ
ajbmeb-69	303	3	review	review	NOUN
ajbmeb-69	303	4	,	,	PUNCT
ajbmeb-69	303	5	3	3	NUM
ajbmeb-69	303	6	,	,	PUNCT
ajbmeb-69	303	7	1	1	NUM
ajbmeb-69	303	8	-	-	SYM
ajbmeb-69	303	9	7	7	NUM
ajbmeb-69	303	10	.	.	PUNCT
ajbmeb-69	303	11	https://ejird.journalspark.org/index.php/ejird/article/view/10	https://ejird.journalspark.org/index.php/ejird/article/view/10	ADJ
ajbmeb-69	303	12	https://americanjournal.org/index.php/ajbmeb/article/view/7	https://americanjournal.org/index.php/ajbmeb/article/view/7	PROPN
ajbmeb-69	303	13	https://scholar.google.com/scholar?oi=bibs&cluster=9607033831195978893&btni=1&hl=en	https://scholar.google.com/scholar?oi=bibs&cluster=9607033831195978893&btni=1&hl=en	VERB
ajbmeb-69	303	14	https://americanjournal.org/index.php/ajset/issue/view/4	https://americanjournal.org/index.php/ajset/issue/view/4	PROPN
ajbmeb-69	303	15	https://ejird.journalspark.org/index.php/ejird/article/view/10	https://ejird.journalspark.org/index.php/ejird/article/view/10	ADJ
ajbmeb-69	303	16	http://www.scienticreview.com/index.php/gsr/article/view/13	http://www.scienticreview.com/index.php/gsr/article/view/13	NOUN
ajbmeb-69	303	17	https://journalzone.org/index.php/bjgesd/article/view/45	https://journalzone.org/index.php/bjgesd/article/view/45	PROPN
ajbmeb-69	303	18	https://americanjournal.org/index.php/ajtas/article/view/11	https://americanjournal.org/index.php/ajtas/article/view/11	PROPN
ajbmeb-69	303	19	american	american	PROPN
ajbmeb-69	303	20	journal	journal	PROPN
ajbmeb-69	303	21	of	of	ADP
ajbmeb-69	303	22	business	business	NOUN
ajbmeb-69	303	23	management	management	NOUN
ajbmeb-69	303	24	,	,	PUNCT
ajbmeb-69	303	25	economics	economic	NOUN
ajbmeb-69	303	26	and	and	CCONJ
ajbmeb-69	303	27	banking	banking	NOUN
ajbmeb-69	303	28	volume	volume	NOUN
ajbmeb-69	303	29	4	4	NUM
ajbmeb-69	303	30	,	,	PUNCT
ajbmeb-69	303	31	sep	sep	PROPN
ajbmeb-69	303	32	.	.	PROPN
ajbmeb-69	303	33	,	,	PUNCT
ajbmeb-69	303	34	2022	2022	NUM
ajbmeb-69	303	35	p	p	NOUN
ajbmeb-69	303	36	a	a	DET
ajbmeb-69	303	37	g	g	NOUN
ajbmeb-69	303	38	e	e	NOUN
ajbmeb-69	303	39	|	|	NOUN
ajbmeb-69	303	40	26	26	NUM
ajbmeb-69	303	41	www.americanjournal.org	www.americanjournal.org	NOUN
ajbmeb-69	303	42	39	39	NUM
ajbmeb-69	303	43	.	.	PUNCT
ajbmeb-69	304	1	arshi	arshi	PROPN
ajbmeb-69	304	2	naim	naim	PROPN
ajbmeb-69	304	3	.	.	PUNCT
ajbmeb-69	305	1	(	(	PUNCT
ajbmeb-69	305	2	2022	2022	NUM
ajbmeb-69	305	3	)	)	PUNCT
ajbmeb-69	305	4	.	.	PUNCT
ajbmeb-69	306	1	understanding	understand	VERB
ajbmeb-69	306	2	the	the	DET
ajbmeb-69	306	3	customer	customer	NOUN
ajbmeb-69	306	4	centric	centric	ADJ
ajbmeb-69	306	5	approach	approach	NOUN
ajbmeb-69	306	6	to	to	PART
ajbmeb-69	306	7	add	add	VERB
ajbmeb-69	306	8	value	value	NOUN
ajbmeb-69	306	9	to	to	ADP
ajbmeb-69	306	10	social	social	ADJ
ajbmeb-69	306	11	ecrm	ecrm	PROPN
ajbmeb-69	306	12	(	(	PUNCT
ajbmeb-69	306	13	secrm	secrm	PROPN
ajbmeb-69	306	14	)	)	PUNCT
ajbmeb-69	306	15	.	.	PUNCT
ajbmeb-69	307	1	british	british	ADJ
ajbmeb-69	307	2	journal	journal	PROPN
ajbmeb-69	307	3	of	of	ADP
ajbmeb-69	307	4	global	global	ADJ
ajbmeb-69	307	5	ecology	ecology	NOUN
ajbmeb-69	307	6	and	and	CCONJ
ajbmeb-69	307	7	sustainable	sustainable	ADJ
ajbmeb-69	307	8	development	development	NOUN
ajbmeb-69	307	9	,	,	PUNCT
ajbmeb-69	307	10	4	4	NUM
ajbmeb-69	307	11	,	,	PUNCT
ajbmeb-69	307	12	1–17	1–17	PROPN
ajbmeb-69	307	13	.	.	PUNCT
ajbmeb-69	308	1	retrieved	retrieve	VERB
ajbmeb-69	308	2	from	from	ADP
ajbmeb-69	308	3	https://journalzone.org/index.php/bjgesd/article/view/45	https://journalzone.org/index.php/bjgesd/article/view/45	PROPN
ajbmeb-69	308	4	40	40	NUM
ajbmeb-69	308	5	.	.	PUNCT
ajbmeb-69	309	1	https://journalzone.org/index.php/bjgesd/article/view/45	https://journalzone.org/index.php/bjgesd/article/view/45	PROPN
ajbmeb-69	309	2	41	41	NUM
ajbmeb-69	309	3	.	.	PUNCT
ajbmeb-69	310	1	arshi	arshi	PROPN
ajbmeb-69	310	2	naim	naim	PROPN
ajbmeb-69	310	3	.	.	PUNCT
ajbmeb-69	311	1	(	(	PUNCT
ajbmeb-69	311	2	2022	2022	NUM
ajbmeb-69	311	3	)	)	PUNCT
ajbmeb-69	311	4	.	.	PUNCT
ajbmeb-69	312	1	in	in	ADP
ajbmeb-69	312	2	view	view	NOUN
ajbmeb-69	312	3	to	to	ADP
ajbmeb-69	312	4	higher	high	ADJ
ajbmeb-69	312	5	education	education	NOUN
ajbmeb-69	312	6	,	,	PUNCT
ajbmeb-69	312	7	interoperability	interoperability	NOUN
ajbmeb-69	312	8	of	of	ADP
ajbmeb-69	312	9	reference	reference	NOUN
ajbmeb-69	312	10	model	model	NOUN
ajbmeb-69	312	11	for	for	ADP
ajbmeb-69	312	12	e	e	NOUN
ajbmeb-69	312	13	learning	learning	NOUN
ajbmeb-69	312	14	and	and	CCONJ
ajbmeb-69	312	15	quality	quality	NOUN
ajbmeb-69	312	16	development	development	NOUN
ajbmeb-69	312	17	.	.	PUNCT
ajbmeb-69	313	1	neo	neo	NOUN
ajbmeb-69	313	2	scientific	scientific	ADJ
ajbmeb-69	313	3	peer	peer	NOUN
ajbmeb-69	313	4	reviewed	review	VERB
ajbmeb-69	313	5	journal	journal	NOUN
ajbmeb-69	313	6	,	,	PUNCT
ajbmeb-69	313	7	1	1	NUM
ajbmeb-69	313	8	,	,	PUNCT
ajbmeb-69	313	9	73–93	73–93	NUM
ajbmeb-69	313	10	.	.	PUNCT
ajbmeb-69	314	1	retrieved	retrieve	VERB
ajbmeb-69	314	2	from	from	ADP
ajbmeb-69	314	3	https://neojournals.com/index.php/nspj/article/view/4	https://neojournals.com/index.php/nspj/article/view/4	PROPN
ajbmeb-69	314	4	42	42	NUM
ajbmeb-69	314	5	.	.	PUNCT
ajbmeb-69	315	1	arshi	arshi	PROPN
ajbmeb-69	315	2	naim	naim	PROPN
ajbmeb-69	315	3	.	.	PUNCT
ajbmeb-69	316	1	(	(	PUNCT
ajbmeb-69	316	2	2022	2022	NUM
ajbmeb-69	316	3	)	)	PUNCT
ajbmeb-69	316	4	.	.	PUNCT
ajbmeb-69	317	1	assessment	assessment	NOUN
ajbmeb-69	317	2	techniques	technique	NOUN
ajbmeb-69	317	3	to	to	PART
ajbmeb-69	317	4	achieve	achieve	VERB
ajbmeb-69	317	5	students	student	NOUN
ajbmeb-69	317	6	’	'	PUNCT
ajbmeb-69	317	7	learning	learn	VERB
ajbmeb-69	317	8	outcomes	outcome	NOUN
ajbmeb-69	317	9	:	:	PUNCT
ajbmeb-69	317	10	objective	objective	ADJ
ajbmeb-69	317	11	questions	question	NOUN
ajbmeb-69	317	12	versus	versus	ADP
ajbmeb-69	317	13	subjective	subjective	ADJ
ajbmeb-69	317	14	questions	question	NOUN
ajbmeb-69	317	15	.	.	PUNCT
ajbmeb-69	318	1	neo	neo	NOUN
ajbmeb-69	318	2	scientific	scientific	ADJ
ajbmeb-69	318	3	peer	peer	NOUN
ajbmeb-69	318	4	reviewed	review	VERB
ajbmeb-69	318	5	journal	journal	NOUN
ajbmeb-69	318	6	,	,	PUNCT
ajbmeb-69	318	7	1	1	NUM
ajbmeb-69	318	8	,	,	PUNCT
ajbmeb-69	318	9	1–10	1–10	NOUN
ajbmeb-69	318	10	.	.	PUNCT
ajbmeb-69	319	1	retrieved	retrieve	VERB
ajbmeb-69	319	2	from	from	ADP
ajbmeb-69	319	3	https://neojournals.com/index.php/nspj/article/view/2	https://neojournals.com/index.php/nspj/article/view/2	PROPN
ajbmeb-69	319	4	43	43	NUM
ajbmeb-69	319	5	.	.	PUNCT
ajbmeb-69	320	1	arshi	arshi	PROPN
ajbmeb-69	320	2	naim	naim	PROPN
ajbmeb-69	320	3	.	.	PUNCT
ajbmeb-69	321	1	(	(	PUNCT
ajbmeb-69	321	2	2022	2022	NUM
ajbmeb-69	321	3	)	)	PUNCT
ajbmeb-69	321	4	.	.	PUNCT
ajbmeb-69	322	1	measurement	measurement	NOUN
ajbmeb-69	322	2	of	of	ADP
ajbmeb-69	322	3	electronic	electronic	ADJ
ajbmeb-69	322	4	commerce	commerce	NOUN
ajbmeb-69	322	5	effectiveness	effectiveness	NOUN
ajbmeb-69	322	6	.	.	PUNCT
ajbmeb-69	323	1	neo	neo	NOUN
ajbmeb-69	323	2	science	science	PROPN
ajbmeb-69	323	3	peer	peer	NOUN
ajbmeb-69	323	4	reviewed	review	VERB
ajbmeb-69	323	5	journal	journal	NOUN
ajbmeb-69	323	6	,	,	PUNCT
ajbmeb-69	323	7	1	1	NUM
ajbmeb-69	323	8	,	,	PUNCT
ajbmeb-69	323	9	1–10	1–10	NOUN
ajbmeb-69	323	10	.	.	PUNCT
ajbmeb-69	324	1	retrieved	retrieve	VERB
ajbmeb-69	324	2	from	from	ADP
ajbmeb-69	324	3	https://neojournals.com/index.php/nsprj/article/view/6	https://neojournals.com/index.php/nsprj/article/view/6	NOUN
ajbmeb-69	324	4	.	.	PUNCT
ajbmeb-69	325	1	44	44	NUM
ajbmeb-69	325	2	.	.	PUNCT
ajbmeb-69	326	1	arshi	arshi	PROPN
ajbmeb-69	326	2	naim	naim	PROPN
ajbmeb-69	326	3	.	.	PUNCT
ajbmeb-69	327	1	(	(	PUNCT
ajbmeb-69	327	2	2022	2022	NUM
ajbmeb-69	327	3	)	)	PUNCT
ajbmeb-69	327	4	.	.	PUNCT
ajbmeb-69	328	1	learning	learn	VERB
ajbmeb-69	328	2	management	management	NOUN
ajbmeb-69	328	3	systems	system	NOUN
ajbmeb-69	328	4	facilitated	facilitate	VERB
ajbmeb-69	328	5	to	to	PART
ajbmeb-69	328	6	prevail	prevail	VERB
ajbmeb-69	328	7	over	over	ADP
ajbmeb-69	328	8	challenges	challenge	NOUN
ajbmeb-69	328	9	faced	face	VERB
ajbmeb-69	328	10	in	in	ADP
ajbmeb-69	328	11	higher	high	ADJ
ajbmeb-69	328	12	education	education	NOUN
ajbmeb-69	328	13	program	program	NOUN
ajbmeb-69	328	14	.	.	PUNCT
ajbmeb-69	329	1	neo	neo	NOUN
ajbmeb-69	329	2	science	science	PROPN
ajbmeb-69	329	3	peer	peer	NOUN
ajbmeb-69	329	4	reviewed	review	VERB
ajbmeb-69	329	5	journal	journal	NOUN
ajbmeb-69	329	6	,	,	PUNCT
ajbmeb-69	329	7	1	1	NUM
ajbmeb-69	329	8	,	,	PUNCT
ajbmeb-69	329	9	76–84	76–84	NOUN
ajbmeb-69	329	10	.	.	PUNCT
ajbmeb-69	330	1	retrieved	retrieve	VERB
ajbmeb-69	330	2	from	from	ADP
ajbmeb-69	330	3	https://neojournals.com/index.php/nsprj/article/view/8	https://neojournals.com/index.php/nsprj/article/view/8	NOUN
ajbmeb-69	330	4	.	.	PUNCT
ajbmeb-69	331	1	https://journalzone.org/index.php/bjgesd/article/view/45	https://journalzone.org/index.php/bjgesd/article/view/45	PROPN
ajbmeb-69	331	2	https://journalzone.org/index.php/bjgesd/article/view/45	https://journalzone.org/index.php/bjgesd/article/view/45	PROPN
ajbmeb-69	332	1	https://neojournals.com/index.php/nspj/article/view/4	https://neojournals.com/index.php/nspj/article/view/4	PUNCT
ajbmeb-69	332	2	https://neojournals.com/index.php/nspj/article/view/2	https://neojournals.com/index.php/nspj/article/view/2	PROPN
ajbmeb-69	332	3	https://neojournals.com/index.php/nsprj/article/view/6	https://neojournals.com/index.php/nsprj/article/view/6	VERB