id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
gp-113	Indrawati, Indrawati; Damayanti, Shafira	The Influence of Individual Drivers on Purchase Intention from Customize Products Through Brand Experience and Intention to Use Customization Toolkit	2024	13	.pdf	application/pdf	4709	208	42	R-square values for variable brand experience is 0.454, which means individual factors drivers (innovativeness, variety seeking, prior experience, product involvement, perceived ease of use, perceived control, dan perceived enjoyment) affect brand experience by 45.4%. Despite this trend, limited research has explored the role of brand experience in influencing consumers' intentions to purchase customized products, especially in the context of self-design services.	cache/gp-113.pdf	txt/gp-113.txt