id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
gp-134	Novriandi, James Ricky; W. Saputra, Bobby 	The influence of Brand Image, Sales Encounter and Digital Marketing on Purchasing Decisions in the Industrial Engineering Market at WIKA Instrument 	2024	12	.pdf	application/pdf	4183	241	51	The coefficient of determination is formed from a regression model involving Brand Image, Sales Encounter, and Digital Marketing variables (Melović et al., 2020). For the Digital Marketing variable, the t value is 5.411, which is greater than the t table value (1.985), and the significance value is below 0.05, so it can be interpreted that hypothesis 0 is rejected and shows that Digital Marketing variable has a significant influence on purchasing decisions.	cache/gp-134.pdf	txt/gp-134.txt