id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
gp-222	Putranto, Ardhi Setyo	Transformation of MSME Marketing Towards Sustainability: Strategies and Implementation	2025	8	.pdf	application/pdf	3486	157	28	Using a qualitative research method based on a comprehensive literature review of international scholarly publications, this research identifies critical elements of marketing strategy—including digital adaptation, customer relationship management, and value-based branding—that can be leveraged to enhance MSME competitiveness. This study aims to analyze the transformation of marketing strategies within Micro, Small, and Medium Enterprises (MSMEs) to enhance their sustainability and competitiveness in the digital era.	cache/gp-222.pdf	txt/gp-222.txt