id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
gp-232	Erislan, Erislan	Omnichannel marketing optimization for a Consistent Customer Experience	2025	6	.pdf	application/pdf	2521	146	29	Based on in-depth interviews with company managers and customers as well as focus group discussions (FGDs), some key findings were found regarding the implementation of omnichannel marketing and customer experience. CONCLUSION This study confirmed that while the implementation of omnichannel marketing offered significant potential to enhance customer experience, companies faced key challenges such as technology integration, inconsistent service quality across channels, and the need for human resource development.	cache/gp-232.pdf	txt/gp-232.txt