id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
gp-257	Yonalia, Henny; Bahri, Ronny Samsul 	The Role of Green Packaging in Increasing Brand Equity and Purchase Intention: A Study on Closeup Toothpaste	2025	13	.pdf	application/pdf	5270	283	48	Research by Chen (2010) and Nguyen et al. (2019) shows that green packaging can increase green brand equity, which leads to strengthening brand competitiveness. Abstract This study examines the impact of green packaging on brand equity and purchase intention in personal care products, specifically Closeup toothpaste.	cache/gp-257.pdf	txt/gp-257.txt